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THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION PROFESSIONALS INTERVIEW MASTERING MEGA PROJECTS INTERVIEW READY-MADE LIVING, REDEFINED SOLUTIONS JOHN CRANE’S STRATEGY FOR SUSTAINABILITY A P R I L 2 0 2 5 | C B N M E . C O M DONALD TRUMP’S TARIFFS SHAKE STEEL ROUTES, PLACING GULF CONSTRUCTION AT A CROSSROADS OF CHALLENGE AND CHANGE BLUEPRINTS IN FLUX TAMARA GETIGEZHEVA UNVEILS MIRA DEVELOPMENTS’ INSPIRING JOURNEY OF TRANSFORMATION AND GROWTH R.EVOLUTION SPOTLIGHTS ITS TOP 50 BROKER PROGRAMME, REDEFINING REAL ESTATE SUCCESS

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ANANTARA SHARJAH RESIDENCES A NEW CHAPTER OF LUXURY EXPERIENCES BY THE SEA Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym. As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property. To register your interest, visit arada.com LIFE IS A JOURNEY.

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IN THIS ISSUE CBNME 34 28 18 LOGISTICS A NEW LOGISTICS ETHOS 22 INTERVIEW MASTERING MEGA PROJECTS 26 CONSULTANTS SHAPING SECTOR STRATEGY 28 COVER STORY TARIFF TREMORS: HOW TRUMP’S TRADE SHIFTS MAY RESHAPE GULF CONSTRUCTION 34 INTERVIEW READY-MADE LIVING, REDEFINED 38 SUB-CONTRACTOR A TRUSTED INNOVATOR 40 TAX COMPLIANCE SHIFT 42 BROKERAGE SALES SUPREMACY 44 EXPERIENCES DESIGNING FOR UAE 46 SOLUTIONS JOHN CRANE’S STRATEGY FOR SUSTAINABILITY, INNOVATION, AND GROWTH IN THE MEA REGION 50 REAL ESTATE THE POWERFUL DUO THAT’S CHANGING THE INVESTMENT GAME IN REAL ESTATE 52 SOLUTIONS CORROSION REVOLUTION WITH METGUARD 54 FM BUILDING SMARTER, GREENER FUTURES WITH SERVEU 56 EXPERT INSIGHT NAVIGATING MODULAR MYTHS 58 OP-ED RISING BUILDERS 60 SUSTAINABILITY SUSTAINABLE CONCRETE FOR A GREENER TOMORROW 62 UNSUNG HEROES APPLE BAEL 22 WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 3

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Nestled by the coast of Lusail sits the splendor of Raffles and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.

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Keep up to date with all the latest news, features and much more on our website and social media platforms CBNME.COM CBNME @CBNME CONSTRUCTION BUSINESS NEWS MIDDLE EAST SUBSCRIBE subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates P +971 4 4200 506 | F +971 4 4200 196 For all commercial enquiries, contact jo@bncpublishing.net T +971 50 440 2706 All rights reserved © 2025. The opinions expressed are solely those of the contributors. Construction Business News Middle East and its affiliated publications in the MENA region are exclusively licensed to BNC Publishing. No part of this magazine may be copied, reproduced, or transmitted in any form or by any means without prior written consent from the publisher. Printed by United Printing and Publishing | upp.ae Images used in Construction Business News Middle East are credited when necessary. Attributed use of copyrighted images with permission. All images not credited courtesy Shutterstock. Editor-in-Chief Vibha Mehta vibha@bncpublishing.net CEO Wissam Younane wissam@bncpublishing.net Managing Director Rabih Najm rabih@bncpublishing.net Group Publishing Director Joaquim D'Costa jo@bncpublishing.net Commercial Director Andrea Mocay andrea@bncpublishing.net Editorial Assistant Aya Zhang aya@bncpublishing.net Digital Reporter Reeba Asghar reeba@bncpublishing.net Creative Lead Christian Harb chriss@bncpublishing.net Editorial Design Rizaldi Febrian Marketing Executive Aaron Joshua Sinanbam aj@bncpublishing.net Videographer Eduardo Buenagua Contributors Natalie Faulkner and Khadeeja Hamid 8 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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DOMOTEX MIDDLE EAST The Trade Fair for the Carpet & Flooring Industry in the Middle East. 22 – 24 APRIL 2025 Dubai World Trade Centre Scan for more info

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A recent trip to Mumbai reminded me just how much a place can move you—literally and emotionally. The city pulses with life, its pace unapologetically swift. Trains dash past like bolts of thought, conversations happen mid-step, and dreams are chased at every corner. Yet, amidst the glorious chaos, there’s a certain tenderness that quietly anchors you. Because in Mumbai, no matter how fast time flies, hearts somehow stay connected. There’s something uniquely comforting in the way people ask, “Kya haal hai?” in passing. It isn’t just a question—it’s a thread of care, a subtle reminder that someone’s presence matters. That in a city bursting at the seams, we still pause for each other. It’s these fleeting yet meaningful moments that stitched my visit together with warmth. Between the honks of rickshaws and the scent of roadside chai, I found myself slipping back into familiar rhythms. Catching up with old friends, sharing meals with family, and exchanging laughter that doesn’t need explanation—it was like oxygen for the soul. These aren’t slow moments, but they’re meaningful. They remind you that connection isn’t about the number of hours you spend, but the depth within those minutes. In the bustle of the city, ideas came rushing in as fast as the locals crossing streets at peak hour. I felt more alive, more inspired, and strangely more rested—not because I slowed down, but because I tuned in. And that—more than anything—recharged my creative spirit. Now, with that energy humming through me, I return to a buzzing calendar and an industry full of movement. The awards season kicks off in full glory with the Construction & Design Innovation Summit Saudi 2025 and the Construction Innovation Awards KSA 2025—our first two flagship events this quarter in Riyadh. There's a sense of renewal in the air, a vibrant anticipation of stories to be shared, names to be honoured, and milestones to be celebrated. Mumbai gave me more than memories. It handed me clarity, emotion, and a renewed pulse—just in time for what promises to be an unforgettable season. Let’s raise the curtain, Riyadh. I’m ready! Vibha Mehta Editor-in-Chief vibha@bncpublishing.net Vibha Mehta vibhamehta01 @vibhamehta01 CBNME LETTER FROM THE EDITOR Fast Tracks & Full Hearts 12 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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A ldar unveils the final 113 luxury homes overlooking Zayed National Museum, designed by Bjarke Ingels Group and Lillian Wu Studio, blending opulence with culture. The standout amenities like a spa, cinema, pools, and the Mandarin Oriental Cake Shop. Aldar, the UAE’s leading real estate developer, investor, and manager proudly unveils a collection of 113 design-led homes at Mandarin Oriental Residences Saadiyat Cultural District, Abu Dhabi. This collection of homes marks the second building within the wider development, responding to exceptional demand for the initial offering. Located in the prestigious Saadiyat Cultural District, this release by Aldar features striking architecture by BIG – Bjarke Ingels Group and serene, thoughtfully crafted interiors by Lillian Wu Studio. Buyers can choose from an exclusive range of 1- to 4-bedroom homes and 5-bedroom penthouses, all complemented by exceptional amenities and legendary Mandarin Oriental service. The residences offer a refined, tranquil ambience with flowing natural light, organic contours, and a rich mix of earthy wood and sleek metal accents. Interiors come in high-end light or dark finishes, tailored to individual style, and feature bespoke details including grand chandeliers, subtly veined marbles, and curated lighting. Floor-to-ceiling windows open to expansive living areas and kitchens designed for elegant entertaining, while master suites include luxurious bathrooms and direct terrace access with panoramic views of the cultural district. Lillian Wu, Founder & Principal at Lillian Wu Studio, commented: “Leveraging Saadiyat Island’s prominence in modern and cultural living, combined with BIG’s forward- thinking design and Mandarin Oriental’s exceptional hospitality, we’ve crafted an interior design that embodies multifaceted luxury, innovation, and cultural fusion.” The ultra-premium residences offer breathtaking views of Zayed National Museum and easy access to world-class cultural experiences and Mamsha Beach’s white sands, delivering an unrivalled lifestyle in Saadiyat’s most coveted address. Residents enjoy the exemplary service of Mandarin Oriental, with unique lifestyle experiences and world- class amenities including a Signature Spa, holistic wellness programs, indoor and outdoor pools, a state-of-the-art gym, male and female salons, a private dining room, residents’ lounge, and the iconic Mandarin Oriental Cake Shop. Andreas Klok Pedersen, Partner, BIG-Bjarke Ingels Group, commented: “Mandarin Oriental Residences Saadiyat Cultural District, Abu Dhabi are shaped by the project’s unique context within the Saadiyat Cultural District – conceived as a classic pair of twin courtyard buildings that open up in a cascade of terraces towards the Zayed National Museum. The courtyards, gently rounded and lined with generous terraces, create a valley-like opening that frame the museum, becoming at once a peaceful lush oasis and a vibrant promenade lined withrestaurants and cafes. We’re honored to contribute to this evolving cultural destination, and grateful to Aldar, Lillian Wu, and Mandarin Oriental for their visionary partnership in bringing this project to life.” Jonathan Emery, Chief Executive Officer at Aldar Development, commented: “Mandarin Oriental Residences Saadiyat Cultural District, Abu Dhabi combines the finest in luxury living with direct access to Abu Dhabi’s most iconic cultural landmarks. This development offers a unique opportunity for residents to live fully immersed in the quality, service, and sophistication that Mandarin Oriental is renowned for globally, within the most vibrant and desirable neighbourhood in the region. It’s an unparalleled offering for Aldar customers locally and internationally who seek both a prestigious address and proximity to the cultural heart of Abu Dhabi.” Laurent Kleitman, Group Chief Executive of Mandarin Oriental Hotel Group, commented: “We are pleased to deepen our collaboration with Aldar through Mandarin Oriental Residences Saadiyat Cultural District, Abu Dhabi. This project brings our legendary service and refined elegance to a destination of cultural significance. Together, we are crafting more than a prestigious residence – we are creating a gateway to the vibrant heritage and artistic spirit that define Saadiyat Island and the wider Abu Dhabi landscape.” ALDAR REVEALS LUXURY HOMES DESIGNED BY LILLIAN WU STUDIO AT MANDARIN ORIENTAL RESIDENCES, SAADIYAT CULTURAL DISTRICT Aldar’s Latest 113-unit collection at Mandarin Oriental Residences combines luxury living with cultural elegance CBNME REGIONAL NEWS 14 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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N ational Central Cooling Company (DFM: Tabreed) and Dubai Holding Investments, part of Dubai Holding, have entered a concession agreement to provide district cooling services for Palm Jebel Ali in Dubai. The agreement establishes a joint venture, with Tabreed holding a 51% stake and Dubai Holding Investments 49%. This structure is designed to optimise cooling capacity, enhance information-sharing and strengthen customer protection, while ensuring sustainable cooling solutions for one of Dubai’s most transformative developments. Supported by Tabreed’s major shareholders, sovereign investor Mubadala (42%) and the French low-carbon energy and services company ENGIE (40%), the agreement was signed by Khalid Al Marzooqi – Chief Executive Officer of Tabreed and Omar Karim – Chief Executive Officer of Dubai Holding Investments, in the presence of senior officials from Tabreed, Dubai Holding, Mubadala and ENGIE. Subject to customary approvals, construction of the district cooling network is expected to commence in Q2 2025, with the first cooling services expected to be delivered by 2027. Over time, the system will address the need for approximately 250,000 RTs of cooling capacity and require an estimated investment of AED 1.5 billion. Following the signing, Chairman of Tabreed and Chief Executive Officer of Mubadala’s UAE Investments Platform, Dr Bakheet Al Katheeri, said: “Mubadala has a worldwide reputation for being a responsible investor with an unwavering focus on its ESG framework and Tabreed is a vital part of our portfolio as a driver of sustainability and societal progress. The signing marks a major milestone in Tabreed’s 27-year history and underscores the company’s commitment to providing sustainable, high-efficiency cooling solutions for large-scale developments. I am eagerly looking forward to witnessing the successful progress of this landmark project.” Omar Karim, Chief Executive Officer of Dubai Holding Investments, commented: “This agreement reinforces Dubai Holding’s long-term vision of developing sustainable communities with high-quality infrastructure at their core. Palm Jebel Ali is one of Dubai’s most ambitious developments and by incorporating district cooling services we support our customers and align to our commitment to deliver future-ready urban environments.” Commenting on the agreement, Chief Executive Officer of Tabreed, Khalid Al Marzooqi, added: “Palm Jebel Ali is a transformative project that will shape Dubai’s future and we are proud to play a role in ensuring its infrastructure meets world-class standards. With our extensive experience and cutting-edge technology, we will deliver reliable and environmentally responsible cooling that benefits residents, visitors and stakeholders alike.” Tabreed and Dubai Holding’s partnership aims to deliver sustainable cooling solutions and optimize capacity for one of Dubai’s most transformative developments TABREED PARTNERS WITH DUBAI HOLDING FOR DISTRICT COOLING AT PALM JEBEL ALI REGIONAL NEWS WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 15

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KLEINDIENST GROUP COMPLETES CONSTRUCTION OF NICE HOTEL ON THE HEART OF EUROPE A fter the successful launch – and resounding success – of its Monaco-inspired hotel, the Kleindienst Group is set to add a second Nice-inspired property to its Côte d’Azur stable. Part of the Heart of Europe development located on the World Islands just off the coast of Dubai, Nice Hotel has now completed construction, having achieved the Nakheel Completion Certificate. With projected annual yields of 8.33%, the hotel presents an incredibly attractive investment opportunity, backed by the powerhouse that is the Kleindienst Group, a strategic market leader in both the hospitality and innovation spheres. The ambitious Heart of Europe is a case in point. With its floating villas, stunning beachfront properties, contemporary rooms and opulent villas, a coral restoration programme and even climate-controlled streets – this is a Eurpoean-inspired megaproject that defies convention and demands attention. It is also a benchmark in sustainability, fusing luxury with environmental consciousness through marine conservation and energy-efficient design. Nice is the second hotel within The Heart of Europe, a waterfront development with a track record of strong occupancy rates, revenue growth, and guest satisfaction. As such, it presents a valuable investment opportunity for those seeking high-yield hotel room ownership with proven profitability. Attractive returns aside, buyers can benefit from a turnkey service, wherein operations will be fully managed independently with no day-to-day responsibilities for investors. “This is a rare opportunity to invest in a thriving hotel property with a solid performance history,” says Mr Josef Kleindienst, Chairman of The Heart of Europe. “Our strategic location, strong brand reputation and high occupancy rates make this an exceptional choice for investors seeking both short-term returns and long-term value appreciation.” Owners will also benefit from an array of hospitality benefits, including complimentary stays and priority bookings, plus proximity to the hotels, restaurants and other amenities on The Heart of Europe. Now in its pre-opening stages, the 264-key Nice Hotel will offer deluxe and premium rooms, plus three types of suites, ranging from 603 sq. ft. to 1216 sq. ft., including Étoiles Rooms, Suite de Prestige Types 1 & 2 and the expansive Nissa La Bella Suite that will be located on the ground floor. A vibrant, fun and unapologetically bold destination, Nice promises a truly experiential stay – from its indulgent cuisine and exhilarating watersports to its trendy boutiques, yacht and pool parties and seasonal carnivals. The property channels French Riviera vibes, where guests can spend the day amid bustling street markets before heading over to all- night beach parties alongside other global revelers. This is la bonne vie at its most refined. Hotel property investments – especially those strategically placed in high-demand leisure destinations – are a lucrative and stable source of income. The booming hospitality sector and thriving travel and tourism scene in Dubai, combined with the competitive positioning of the Kleindienst Group make this an investment that is not only sound and strategic, but also stylish, sustainable and sophisticated. Moving forward, the group has an expansion plan that includes, but is not limited to, the five-star Cannes and St Tropezboutique hotels as part of Côte d’Azur; the Floating Lido, which will be the world’s first luxury underwater vessel resort inspired by Venice; ultra-private and limited-number beach palaces on Sweden Island; and waterfront villas inspired by Bauhaus architecture on Germany Island among others. The Nice hotel room ownership programme offers consistent revenue streams, capital appreciation, and access to a hospitality brand that is known for its excellence in service and guest experience, its use of state-of-the-art technology, and its prowess in developing properties for discerning investors. Kleindienst Group has completed construction of its second Nice-inspired property at the Heart of Europe on Dubai’s World Island CBNME REGIONAL NEWS 16 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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N esma & Partners, Saudi Arabia’s leading contracting company, has launched an uplifted brand identity that reflects its strategic evolution and forward-thinking vision. More than a visual update, this rebrand reinforces the company’s commitment to excellence, innovation, and sustainable growth while strengthening its role as a key enabler of Saudi Vision 2030. By contributing to national development, embracing technological innovation, and driving economic diversification, Nesma & Partners is shaping the industry’s future. For over four decades, Nesma & Partners has delivered over 200 high- impact projects that set industry benchmarks. The refreshed brand underscores the company’s continued investment in advanced technologies, operational excellence, and talent development, ensuring its leadership in a continuously evolving market. “Our new brand identity marks a pivotal milestone, honoring our legacy while positioning Nesma & Partners for the future. It reflects our commitment to the relentless pursuit of excellence, bold innovation, and delivering lasting value to our clients, partners, and stakeholders. As we expand our capabilities, we are not just building projects—we are shaping the foundations of economic growth and community advancement. With a steadfast focus on sustainability and transformative impact, this rebrand strengthens our role in driving progress with purpose and precision,” said Samer Abdul Samad, President & CEO of Nesma & Partners. Aligned with this transformation, Nesma & Partners is enhancing its digital presence with a reimagined website that highlights its expertise, achievements, and contributions across multiple sectors. The uplifted brand embodies the company’s mission to build with integrity, foster long-term partnerships, and reinforce its leadership in sustainable development—driving lasting value for generations to come and contributing significantly to the Kingdom and its emerging role on the global stage. NESMA & PARTNERS REVEAL EXCITING NEW BRAND IDENTITY Nesma & Partners has unveiled a refreshed brand identity that reflects its strategic growth and vision for the future REGIONAL NEWS WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 17

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CBNME LOGISTICS Words by: Khadeeja Hamid As a member of Impact Innovation Board, Khadeeja merges creative strategy, emerging trends, and community building to drive transformation. With a Fine Art background and a passion for cultures, she crafts impactful narratives bridging startups, industry insights, and public-private sectors. How logistics is becoming the silent scaffolding behind the GCC’s construction boom A New Logistics Ethos Smart warehousing and AI-driven customs clearance redefine resilience in a tariff-challenged logistics era 18 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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A cross the GCC, a new era of building is unfolding. From Saudi Arabia’s NEOM and the Red Sea Project to the UAE’s vertical skyline and infrastructure surge, the region is laying more concrete, assembling more scaffold, and pouring more foundations than ever before—but beneath the visible acceleration is a quieter choreography—the movement of materials, precise deliveries, off-site orchestration, and digital systems syncing it all in real time. And this system, already complex, is being pushed to its limits. It’s colliding with surging material costs, unpredictable shipping lanes, regulatory fragmentation, and the mounting expectation that everything— arrives not now, but yesterday. In a region where scale is the signature of progress, logistics has become the silent scaffolding holding it all together. A Sector Outpacing Its Own Supply Chain The GCC’s skyline ambitions are staggering in both scale and speed. By 2030, the region is expected to host over $2 trillion in active construction projects, with Saudi Arabia’s giga- developments accounting for more than half that value. These aren’t isolated builds—they’re ecosystems emerging in parallel. NEOM, the Red Sea Project, and Diriyah Gate are reshaping not just landscapes but the logistical thresholds of what’s possible. Meanwhile, the UAE’s real estate rebound has translated into a flurry of luxury towers, waterfront enclaves, data centers, and green infrastructure rising all at once. This isn’t just about building big. It’s about building faster than traditional systems were ever designed for. With each contract awarded, a new layer of logistical complexity is introduced— not only in what gets built, but in how materials, machinery, and labor reach the ground. Every construction input has become a time-sensitive component in a tightly synchronized system. A delay in scaffolding, formwork, or material clearance can ripple through an entire schedule. In this context, logistics isn’t peripheral. It’s foundational. An operating system for an industry that now builds not just vertically, but simultaneously, across time zones, terrains, and expectations. And that system is being forced to evolve—fast. A NEW LOGISTICS ETHOS Global trade routes realign as Middle East logistics hubs brace for shifting supply chains WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 19

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From Movers to Strategic Partners Across the GCC, logistics providers are evolving from transporters to project partners—less about moving goods, more about managing momentum. Companies like Trukker are offering digital freight matching that allows developers to scale transport on demand. DP World and Abu Dhabi Ports are investing in inland logistics hubs to decongest ports and bring staging closer to megaproject zones. Aramex, meanwhile, is expanding its integrated logistics offerings, bridging last-mile delivery with construction-specific services. Modular delivery schedules, temporary pre-staging yards, mobile distribution hubs, and just-in-time logistics have become essential to managing the velocity of modern construction. Warehousing is no longer a static node—it’s flexible, dynamic, and often migratory, shifting closer to construction clusters as needed. Inland hubs are being developed to decongest ports and bring materials within reach of megaproject sites. In Qatar, the run-up to the World Cup pushed infrastructure to its limits. Logistics firms responded by offering formwork kitting and prepping scaffolding systems off-site— streamlining setup times and reducing congestion. Those methods are now being replicated at scale across NEOM’s early build phases in Saudi Arabia. Logistics today isn’t about trucks and timetables. It’s about orchestration. Contractors working with advanced modular systems don’t want materials early—they want them exactly when needed. That requires deep forecasting: material flows mapped weeks in advance across subcontractors, borders, and build phases. To meet this demand, logistics firms are turning to AI-driven planning, real-time route optimization, and full-spectrum visibility platforms. These tools don’t just track—they anticipate, pre-empt, and reroute Digital Twins and Real-Time Supply Chains While formwork shapes concrete, data is reshaping logistics. The modern jobsite now depends on predictive logistics—where AI anticipates material flows before demand peaks, and supply chains respond in real time to on-site conditions. Blockchain-based platforms like DP World’s CARGOES are enhancing traceability across every checkpoint, reducing customs delays and minimizing mismatches in material type or quantity. IoT sensors embedded in delivery fleets and temporary storage units allow for real-time environmental monitoring—essential when transporting temperature-sensitive or time-critical components. CBNME LOGISTICS Behind every shipment is a story of resilience— navigating challenges, borders, and shifting tides 20 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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In high-rise and dense urban projects, vertical logistics is emerging as its own discipline—tracking crane cycles, optimizing lift schedules, and managing floor-by-floor storage with surgical precision. Leading projects across the GCC are now creating digital twins of their logistics chains, simulating the full journey of formwork materials from port to crane. These models help contractors forecast unloading bottlenecks and turnaround times before they disrupt timelines. This isn’t a future scenario—it’s already being piloted in zones across Riyadh and Abu Dhabi. What’s emerging is a feedback loop between site and supply chain, where every movement is monitored, measured, and adjusted in real time. It’s logistics that thinks on its feet. The Shift from Scale to Precision The future of construction logistics isn’t about faster trucks or bigger warehouses—it’s about smarter, self-aware ecosystems. The focus is shifting from scale to precision. We’re already seeing the rise of micro-logistics hubs near key megaproject zones, modular, reusable, formwork —managed like inventory not waste, and digital twins that simulate supply chains routes for virtual testing before a single delivery is dispatched. These aren’t fringe innovations—they’re fast becoming industry standards. Saudi Arabia’s Oxagon port city, part of the NEOM vision, is being designed as a fully automated logistics hub, where materials and goods flow with minimal human intervention. In Dubai, logistics firms are now sitting at the table during early-stage project planning—not just to coordinate delivery timelines, but to co-design materials for transport efficiency and on-site assembly. At the same time, sustainability is being woven into the logistics conversation—not as a separate initiative, but as part of overall performance. With construction ranking among the world’s highest carbon-emitting sectors, how materials move matters. Companies are piloting electric freight fleets, biofuel- powered trucks, and automated warehousing systems that reduce both emissions and inefficiencies. There’s also a growing move toward urban consolidation centers—compact distribution hubs near dense construction clusters that enable micro-distribution of high-rotation items like scaffolding, reducing last-mile delays and easing urban congestion. And then there’s digitization. Platforms like CargoX and CARGOES by DP World are streamlining customs and documentation, transforming what used to be a paper- choked process into a frictionless digital workflow. In this new paradigm, a formwork shipment doesn’t wait three days for clearance—it’s verified, tracked, and approved in under 30 minutes. The Infrastructure Behind the Infrastructure We look at skylines and see progress—but rarely do we see what got them there. Not the drivers or dispatchers, not the systems engineers or digital networks. Logistics has become the invisible formwork of the GCC’s construction boom— holding everything in place, yet rarely seen. As construction climbs higher and moves faster, the systems behind it must evolve just as rapidly. The region may be laying concrete and steel, but what it’s really building is the infrastructure behind the infrastructure—a logistics ecosystem that underpins every poured slab, every scaffolded floor, every crane on the horizon. Because while construction builds what we see, it’s logistics that ensures it’s built at all. A NEW LOGISTICS ETHOS Inside a bustling GCC logistics zone, where tariff ripples reshape container movements and cost strategies WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 21

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CBNME INTERVIEW Mark Hamill, Director at Turner & Townsend, highlights how Giga projects are reshaping the consulting landscape— driving innovation, elevating standards, and redefining the future of project delivery MASTERING MEGA PROJECTS Mark Hamill, Director at Turner & Townsend 22 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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MASTERING MEGA PROJECTS Global Project Perspectives Managing projects globally is always an exciting challenge. Each region brings unique complexities, but Saudi Arabia stands out for scale and ambition. The projects here aren’t just extensive. They’re transformative, pushing the boundaries of urban development. What’s particularly exciting is the calibre of talent these projects attract. You’re working alongside people from all over the world, some of the most innovative minds in the industry, who are all aligned in delivering something extraordinary. There’s a shared sense of purpose in Saudi Arabia right now, driven by the momentum of Vision 2030. It’s inspiring to be a part of it. Evolving Leadership Journey Over the years, I’ve learned that success in this industry comes down to collaboration, adaptability, and a precise alignment of objectives. Here, where projects are complex and fast-moving, having a clear handle on costs and risks is critical. But just as important is ensuring that everyone—clients, consultants, and contractors—is working towards the same goal. Early in my career, I focused on the technical side of project delivery. Now, I put just as much emphasis on building the Growing from just 40 team members to nearly 500, Turner & Townsend has expanded its footprint across Riyadh, Al Khobar, Tabuk, and Neom, with plans underway to launch its Jeddah office WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 23

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CBNME INTERVIEW right culture within teams. Treating everyone as part of the same team rather than as separate entities makes all the difference. The best outcomes happen when people work together seamlessly, break down silos, and bring their expertise to the table without barriers. Turning Trials Triumphant Navigating large- scale projects across different regions has been challenging due to varying market operations and cultural nuances. Adapting to local regulations, business etiquette, and communication styles takes time. On one project with over 35 nationalities, fostering an environment of common objectives while respecting local ways of working was key. Educating teams and setting clear expectations upfront helped create a cohesive working culture. Vision-Aligned Ventures At Turner & Townsend, we ensure our projects contribute to the region’s long-term goals, focusing on sustainability, innovation, and nation-building. In Saudi Arabia, we’re supporting Vision 2030 by investing in local talent, upskilling teams, and embedding sustainable practices. Our aim is to create lasting, positive impacts through economic diversification, urban regeneration, and setting new benchmarks for project delivery. Guiding with Precision I believe in leading with transparency, accountability, and empowerment. Setting clear objectives and ensuring everyone understands their role is fundamental, but being present and available to the team is just as important. I want teams to feel supported and motivated to bring their best to every project. Leadership isn’t about telling people what to do. It’s about enabling them to succeed and helping them grow. Empower. Elevate. Excel. To inspire and lead high-performing teams, I focus on creating a culture of innovation, continuous learning, and collaboration. I prioritise on- site presence to understand challenges and provide support. Knowledge sharing is crucial for staying ahead, so I foster a culture of sharing insights and best practices. Clear communication, professional development, and a supportive team environment are key to motivating everyone to succeed. ChatGPT said_ Turner & Townsend has established a longstanding presence in the Kingdom, fostering deep-rooted partnerships and acquiring vital on-the-ground knowledge 24 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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MASTERING MEGA PROJECTS Mastering Project Risk It’s about proactively mitigating potential issues before they impact a project. The key is making risk management a shared responsibility. Everyone involved, clients, consultants, and contractors, need to be aligned on potential risks and the strategies in place to address them. With that level of coordination, you can anticipate challenges and adapt quickly, ensuring smoother project delivery. Shaping KSA’s Urban Futures Saudi Arabia is undergoing a transformation unlike anything we’ve seen before, and it’s an incredible time to be involved. My role, and Turner & Townsend’s, is to bring global expertise to help shape this change in a way that’s sustainable, innovative, and impactful. We’re not just delivering projects; we’re helping our clients make strategic decisions that will define the future of urban development in the Kingdom. That means aligning with Vision 2030’s goals, driving sustainability initiatives, and ensuring our work leaves a lasting legacy. A big part of this is investing in the region, relocating global talent, upskilling local professionals, and expanding our presence here. It’s about being part of the long-term story, not just the immediate projects. Defining Turner & Townsend Moments Relocating from the Netherlands to Saudi Arabia during COVID-19 in October 2020 was a defining moment in my career. With just 40 people in the Kingdom, growing the business under strict restrictions while ensuring client satisfaction was challenging . This experience highlighted the importance of resilience and adaptability, qualities that have been essential as we’ve expanded our presence. One of the biggest shifts has been evolving from a cost consultancy to a recognised programme management consultancy (PMC). Achieving this meant relocating some of our best talents and PMC experts to Saudi Arabia, embedding ourselves within major programmes and proving our ability to deliver at scale. Entering the Saudi data centre market was another milestone. With rapid digital transformation under Vision 2030, the demand for data infrastructure is soaring. Our success in this sector is a testament to our specialist expertise and ongoing investment in bringing the best talent to the region. Overall, our growth in Saudi Arabia has been remarkable. From a team of 40 to nearly 500 today, we’ve expanded across Riyadh, Al Khobar, Tabuk, and Neom, and we’re preparing to open our Jeddah office. This growth isn’t just about numbers; it’s about deepening our presence in the Kingdom and being closer to our clients, ensuring we’re embedded in the projects shaping the nation’s future. Seizing Regional Momentum It’s an exciting time to be in the Middle East, particularly in Saudi Arabia, where we’re witnessing unprecedented nation- building, from major infrastructure projects to entirely new cities and communities. Delivering on this vision requires expertise, innovation, and a deep market understanding. Turner & Townsend has been embedded in the Kingdom for over a decade, building strong relationships and gaining invaluable local insight. Our approach is centred on quality over quantity; we may not be the biggest, but our reputation is built on excellence, consistency, and a proven ability to deliver on first-of-its-kind ambitions. The feedback we receive reaffirms our position as a trusted partner. We remain committed to driving progress and delivering world-class projects as the construction sector in KSA continues to thrive. As Vision 2030 accelerates digital transformation, the need for robust data infrastructure is rising rapidly WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 25

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CBNME CONSULTANTS Sector-Specific Insights Balancing insights across various residential, hospitality, and commercial sectors requires a deep understanding of market dynamics, which I have developed over the past decade. My experience in delivering data-driven insights, combined with our firm’s extensive transactional and advisory expertise in the UAE market across multiple business lines, allows us to tailor our approach to the unique needs of each asset class and stakeholder. By leveraging real-time market intelligence, past transactional data, and strategic foresight, we ensure that our advice is sector-specific and aligned with broader industry trends. Additionally, we consider the entire development lifecycle, from feasibility and investment decisions to operational performance and repositioning strategies. This integrated approach enables us to provide nuanced, actionable insights that drive maximum value for our clients. Prathyusha Gurrapu, Head of Research & Consultancy at Cushman & Wakefield, offers insights into the dynamic landscape of real estate, shedding light on the evolving role of research and consultancy in driving strategic industry decisions Shaping Sector Strategy Al Reem Island is a prime destination for both commercial and residential real estate in Abu Dhabi 26 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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SHAPING SECTOR STRATEGY As part of Cushman & Wakefield’s extensive global network, we can leverage data and expertise from 53,000 experts across 60 countries. Having been there from the start of the UAE’s journey to become a global real estate hub, we have a deep connection to the region, which allows us to apply this global perspective to our local market— one of the most exciting and fast- moving in the world. Insight-Driven Advantage Research and consultancy play a crucial role in creating a competitive edge within the real estate market. They provide data-driven insights that empower clients to make well- informed decisions at every stage of their real estate journey. Our expertise extends across a project’s entire lifecycle— from acquisition, where we conduct market feasibility studies and site selection analysis, to advising on the optimal development mix to maximize value and market demand. During the build phase, we support clients with benchmarking, pricing strategies, and competitive positioning. Additionally, we provide strategic guidance on project sales, leasing, and marketing to enhance market absorption and financial performance. Finally, as clients approach the divestment stage, our data- backed insights help optimize exit strategies by assessing market conditions, identifying the right buyers or tenants, and maximizing returns. Integrating research and consultancy with transactional expertise ensures our clients stay ahead of market trends and make informed, strategic decisions that drive success. Pioneering Through Challenges As someone deeply engaged in the UAE real estate market for over a decade and has authored more than 55 public-domain reports, establishing Cushman & Wakefield Core as a thought leader has been a rewarding and evolving journey. One of the biggest challenges I initially faced was data transparency. Historically, the UAE real estate market lacked structured, publicly accessible data, making it difficult to derive reliable insights. However, the market has matured significantly over the years, with improved data availability and more standardized reporting practices. Over the past decade, we have built in-house databases to overcome these challenges, leveraging our extensive transaction records and market intelligence. Rather than analyzing data in isolation or through a theoretical lens, we have refined our insights by triangulating research findings with real-time market transactions and industry expertise from our brokerage and advisory teams. This integrated approach has given us a competitive edge, enabling us to provide clients with practical, actionable intelligence that is both data-driven and grounded in market realities. By maintaining a rigorous, research- led strategy and fostering a culture of continuous learning, we have positioned ourselves as a trusted source of real estate insights, helping stakeholders navigate an increasingly complex and dynamic market. Prathyusha Gurrapu, Head of Research & Consultancy at Cushman & Wakefield WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 27

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CBNME COVER STORY Rising imports, shrinking margins: Can the GCC construction sector withstand the wave of redirected steel and global competition? In an increasingly connected world, a policy shift in Washington doesn’t just echo across Capitol Hill—it reverberates down to the skyscrapers rising in Riyadh, the megaprojects shaping Neom and the shimmering towers of Dubai. With former U.S. President Donald Trump back in the spotlight and vowing to revive and expand sweeping tariffs on Chinese goods—including steel and aluminium—the Gulf construction sector braces for impact. The 2024 policy revival includes up to 60% duties on a range of Chinese imports, prompting exporters to reroute excess materials—especially steel— into more welcoming markets. Among the top destinations? The Gulf Cooperation Council (GCC) countries, where multibillion-dollar urban developments, infrastructure upgrades, and Vision 2030 projects fuel insatiable demand for construction materials. This redirection of trade brings both opportunity and alarm. Developers and contractors in the As the U.S. sharpens its trade stance under Trump’s renewed tariff policy, ripples are already being felt beyond American shores. With new duties on Chinese imports, global steel flows are shifting—and the Gulf’s construction ecosystem may be standing at the crossroads of opportunity and upheaval Words by: Vibha Mehta TARIFF TREMORS: How Trump’s Trade Shifts May Reshape Gulf Construction 28 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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TARIFF TREMORS: HOW TRUMP’S TRADE SHIFTS MAY RESHAPE GULF CONSTRUCTION WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 29

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Gulf may welcome lower-cost materials—at least in the short term. Yet for local manufacturers such as EMSTEEL (UAE), Rajhi Steel (KSA), and Qatar Steel, the influx of cheaper Asian alternatives could threaten margins, market share, and the viability of large-scale domestic production. As the GCC pivots toward economic diversification, construction is one of its most vital engines. From the NEOM mountain city of Trojena to the Red Sea Project, Diriyah Gate, and Dubai’s booming urban housing market, the region’s appetite for steel, cement, copper, and aluminium is colossal. Companies like ALEC Engineering, Khansaheb, and Dar Al Arkan are undertaking landmark builds— projects reliant on steady, predictable supply chains. However, with Chinese steel now redirected to flood non-tariffed markets, GCC suppliers could face an uphill battle. Rajhi Steel, for instance, has already begun reviewing its pricing strategies to stay competitive against the surging wave of imported low-cost billets and long steel products. For real estate developers like DAMAC Properties, Azizi Developments, and Retal Urban Development, these shifts pose a mix of cost- saving prospects and logistical risks. While prices for imported materials may dip, ensuring quality, meeting project deadlines, and managing fluctuating exchange rates complicates procurement. Meanwhile, local logistics firms such as Agility Logistics and Bahri Shipping are re- evaluating port congestion forecasts, warehousing needs, and cross-border customs bottlenecks. Furthermore, the knock- on effect on smaller players—particularly in MEP (Mechanical, Electrical, and Plumbing) and façade installation—can’t be overlooked. Companies like ALEMCO, BK Gulf, and Voltas face tighter procurement windows and more aggressive contract negotiations as competition heightens across the supply chain. Margins are thin, timelines stretch, and quality assurance becomes more critical than ever. CBNME COVER STORY 30 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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From a regulatory lens, Gulf governments may soon be forced to weigh the benefits of competitive pricing against long-term industrial security. For instance, Saudi Arabia’s National Industrial Development and Logistics Program (NIDLP) aims to strengthen domestic manufacturing. However, an unchecked influx of low- cost materials could undercut those objectives unless countermeasures— such as anti-dumping duties or procurement quotas—are introduced. Sustainability is another overlooked casualty. The UAE’s Green Building regulations and Saudi Arabia’s drive for Net Zero by 2060 rely on vetted, energy- efficient materials. Imports lacking Environmental Product Declarations (EPDs) or sustainability certifications could undermine these efforts. This puts pressure on firms like Wilo Middle East and ABB to double down on transparency across their MEP supply chains and ensure green procurement standards remain intact. Moreover, contractor-client dynamics are shifting. In high-stakes developments like The Line in NEOM or the new Abu Dhabi Midfield Terminal, cost savings from cheaper materials may appeal to developers. Yet, risks in quality or delays due to customs issues can derail timelines and elevate liabilities. Companies like Turner & Townsend and Hill International are seeing a spike in risk advisory and cost control engagements as stakeholders seek to navigate the turbulence. Construction tech firms—such as Trimble, PlanRadar, and Procore—are also stepping up, offering data- driven procurement tracking and material forecasting tools that help companies pivot more nimbly. Digital twin technology and AI-based risk simulations are gaining traction to offset the unpredictability caused by fluctuating global tariffs and shifting trade routes. TARIFF TREMORS: HOW TRUMP’S TRADE SHIFTS MAY RESHAPE GULF CONSTRUCTION WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 31

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Yet, amid all this disruption, a silver lining gleams. For Gulf-based steel producers, this could be a wake-up call to innovate. EMSTEEL has already begun investing in hydrogen-powered furnaces to reduce emissions and enhance product differentiation. If local producers can blend sustainability with competitive pricing and leaner operations, they may turn adversity into an advantage. Even port authorities and logistics parks—like Jafza in Dubai or King Abdullah Port in Saudi Arabia—are preparing for increased freight volumes. Customs agencies are trialling AI inspection systems and digitized clearance pathways to streamline the deluge of incoming goods. The real question, however, lies in timing. Can regional stakeholders—from policymakers to project managers—adapt quickly enough to weather the shifting tides of global trade? Or will the Gulf’s construction boom be tempered by the weight of an oversupplied steel market? At its core, this isn’t just about steel. It’s a story of supply chains, sustainability, and strategic foresight. It’s about how a seemingly distant policy decision in Washington can ripple into Riyadh’s skyline or echo through Dubai’s innovation districts. In a world where geopolitics is the new blueprint, Gulf construction isn’t just building cities—it’s building resilience. And that will be the accurate measure of success in a post-tariff era. CBNME COVER STORY 32 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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CBNME INTERVIEW Tamara Getigezheva, Co-Founder of Mira Group, shares her vision behind Mira Developments, offering insights into the evolving real estate industry Ready-made living, Redefined POST Hotel & Residences by ELIE SAAB in Andermatt Switzerland 34 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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READY-MADE LIVING, REDEFINED Can you share your journey into the real estate industry? I began my career as a real estate agent in Dubai, where the market moves at a rapid pace. With the right approach, it’s possible to build something significant. However, as I gained experience, I recognized a gap in the market. When clients purchased property, they often had to take on the role of project manager, dealing with paperwork, visas, furniture, rentals, and numerous other challenges. This insight led to the creation of Mira. Initially, our focus was on providing high-quality brokerage services, ensuring that clients received long-term value with all necessary services seamlessly integrated under one roof. Over time, it became clear that true luxury lies in time—time that clients don’t waste navigating the complexities of homeownership. With this in mind, Mira Developments was born, dedicated to delivering homes that are fully prepared and ready to offer the ideal living experience from day one. What was the vision behind Mira Developments and do you think it has evolved over time? Our approach has always been straightforward—creating branded homes that feel natural and effortless to live in. The kind of spaces you enter where everything just works. No awkward layouts or disappointing moments where it “looked better in the brochure.” We’ve all experienced that feeling of something being off, even when we try to justify it, but deep down we know it’s not right. That’s exactly what we aim to avoid. By partnering with renowned brands like ELIE SAAB, Trussardi, Bentley Home, Gianfranco Ferré, and John Richmond, we ensure that our designs are functional, not just aesthetically pleasing. Nearly 90% of luxury buyers prefer turnkey solutions, and our job is to meticulously plan every detail. Is the location private yet well-connected? Do the shared spaces feel inviting? Will residents receive true five-star service, from cleaning to dining and beyond? That’s why we focus on locations like Meydan and Al Furjan in Dubai, Ras Al Khaimah, Tamara Getigezheva, Co-Founder Mira Group WWW.CBNME.COM

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and Andermatt in Switzerland. It’s not about changing our vision—it’s about continually raising the standard. How does Mira Developments stay relevant in today’s competitive market? We’ve never viewed our approach as about “staying relevant”—that would imply chasing trends or adjusting prices just to keep up, and that’s not our philosophy. Our clients are not making short-term decisions; they focus on who they’ll be surrounded by, how seamless daily life will feel, and whether their home will still be meaningful years down the line. For us, the real competition is internal. It begins before construction even starts— selecting the right brand partners, ensuring locations offer long-term value, and getting every detail right. A project is shaped by countless small decisions, and if one isn’t right, it’s immediately noticeable. What key trends impact the real estate market and how will Mira Developments incorporate them? One of the biggest changes in real estate is the shift towards buyers expecting a complete experience, not just the property. In the past, getting the keys was just the beginning – the real work started with finding a designer, managing renovations, sourcing furniture, and locating amenities like gyms, pools, or reliable cleaning services. It was a lengthy process and often a challenging one. Now, that approach is evolving. Why should buyers have to start from scratch when everything can be ready from day one? That’s exactly what we focus on at Mira. Every property we offer comes fully finished, with the right brand partners and services that make life easier. Buying a branded residence today is all about the equation: design + functionality = zero stress. The market understands this shift, with branded homes in Dubai delivering a 142% ROI over the last decade—almost double that of regular properties. On the secondary market, branded homes sell three times faster than their unbranded counterparts. Sustainability is a key factor in real estate. How does Mira Developments incorporate sustainability practices in its projects? Sustainability is often talked about, but for us, it’s simple: does it truly improve quality of life? Take air quality as an example. At Trussardi Residences, we’ve installed an advanced filtration system, not just because it sounds impressive, but because it delivers real benefits. It removes 99% of airborne germs, reducing allergens, improving sleep, and creating a healthier home environment. We also prioritize durability, selecting materials that are built to last and require minimal upkeep. Efficiency is key, from minimizing waste during construction to optimizing energy consumption in the long term. Smart design is another critical aspect. In the UAE, cooling isn’t just about powerful air conditioning. We carefully position buildings to maximize shade, use heat-reflective materials, and design spaces that promote natural airflow, ensuring homes stay cool and comfortable. Mira Developments is known for its aesthetics and design. How would you define the unique design elements and aesthetics that define your projects? It’s difficult to answer this in general terms because each of our projects is created from scratch, in collaboration with brands that have a strong identity of their own. There’s no ‘template’ we follow – every development is shaped CBNME INTERVIEW The Trussadi Residences feature two stunning towers and an expanded two-floor podium 36 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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by its location, the lifestyle it offers, and the DNA of the brand we partner with. With Mira Villas designed by Bentley Home, the focus is on private, expansive living. These are villas, so the design is all about craftsmanship, natural materials, and a sense of timeless elegance – hand-finished marble, rich leather, and fine wood that make the space feel both refined and personal. Trussardi Residences, on the other hand, offers city-style high- end apartment living with a Milanese touch. It’s designed for a more connected lifestyle, where everything feels effortless – clean lines, warm textures, and thoughtful amenities like in- room dining and a 100-meter pool. Then there’s POST Hotel & Residences by ELIE SAAB in Andermatt, which is an entirely different setting – luxury apartments in the Swiss Alps designed with ELIE SAAB’s signature couture aesthetic. Here, it’s about blending high-end ski- resort living with the flexibility of managed hospitality. How do you aim to make a lasting impact in the real estate market? For us, the true impact lies in changing what people expect from a home. In many markets, “ready- to-move-in” or “turnkey” often means basic finishes—functional but lacking a sense of real comfort. With Mira, it’s different. Our residences come fully furnished with designer interiors, premium appliances, hotel-style services, and a built-in community. We believe this ecosystem can evolve endlessly, staying ahead of real estate trends and always setting new standards. At Mira Developments, our competition is simple—our last project should always be our biggest rival. It’s not about accumulating brand logos or creating flashy showrooms. What excites us is watching our developments evolve over time. Imagine driving through Al Furjan in 30 years, seeing families who have built their lives in the spaces we created at Trussardi Residences. That’s the kind of lasting impact we aim for. READY-MADE LIVING, REDEFINED Post Hotel by ELIE SAAB - A premier year-round alpine destination Trussadi Residences is located in the Furjan area of Dubai WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 37

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CBNME SUB-CONTRACTOR With almost 30 years of experience, how has your approach to strategic operations evolved across the different regions? Over the years, my approach to strategic operations has evolved to be more adaptive. Initially focused on operational efficiency and cost management, I’ve learned the importance of understanding cultural nuances, market-specific demands, and regulatory frameworks. A flexible, forward-thinking strategy is crucial in regions like MENA, where urbanisation and infrastructure development are rapidly growing. I focus on integrating sustainability, safety, and innovation to meet local needs and contribute to long-term regional development. You have extended global experience across the UK, Liberia, Ireland, and the MENA region. How has working in such a dynamic market impacted your leadership style? Working across diverse markets has broadened my understanding of global business practices and the challenges of operating in varied economic and cultural environments. I have adapted my leadership style to suit local contexts. For example, building strong relationships and navigating governance structures in MENA have been essential. This experience has strengthened my adaptability and reinforced the importance of resilience and cultural awareness in leadership - principles I actively promote throughout our business. As a strong advocate for excellence, safety, and sustainability, what initiatives have you implemented at Douglas OHI to ensure these values are integrated into the projects? At Douglas OHI, safety, operational excellence, and sustainability are central to our operations. We’ve embedded rigorous safety protocols and team training across all project phases. Sustainability is a key focus, with initiatives such as recycling construction materials and reducing waste across our operations. We have developed a Sustainability Strategy with an ESG framework, ensuring responsible practices that benefit our clients, communities, and the business. Initiatives like the “It’s OK” Programme further demonstrate our commitment to excellence. This programme promotes mental well-being and encourages employees to take proactive health measures. By investing in people and continuously assessing performance, we maintain the highest safety, quality, and environmental standards. Being an ultra-marathon competitor demonstrating resilience, strength, and perseverance, how has this evolved your leadership style, especially when facing high-pressure situations? My experience as an ultra-marathon competitor has shaped my leadership style. It taught me the importance of pacing, staying calm under pressure, and maintaining focus even in the most challenging situations. This has influenced how I lead by setting an example, planning long-term, and encouraging teams to push through challenges while ensuring their well- being. How does the company foster collaboration and teamwork across its diverse regional operations, and what practices ensure seamless communication between teams in Oman, UAE, and KSA? Douglas OHI fosters a collaborative culture, promoting open communication across all levels of the organisation. We use collaborative technology platforms to bridge geographical gaps, and regular cross-regional meetings allow for sharing of best practices and lessons learned. Project teams in Oman, UAE, and KSA are aligned on common goals and client expectations, ensuring we work together seamlessly, regardless of location. Aaron Hennessy, Group Managing Director of Douglas OHI, shares the company’s forward-thinking strategies and commitment to delivering cutting-edge, top-tier construction solutions A TRUSTED INNOVATOR 38 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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A TRUSTED INNOVATOR How do you ensure the highest safety, quality, and environmental performance standards are implemented while delivering complex projects? Our commitment to safety, quality, and environmental performance is reflected in the rigorous standards we implement at every project stage. We conduct regular audits, risk assessments, and safety briefings to ensure these standards are met and exceeded. We establish clear guidelines and monitor them through continuous project reviews to maintain quality. Environmental sustainability is a key focus, with efforts to reduce waste and integrate sustainable practices wherever possible. Having practised this for years, it has become second nature to us - it’s simply how we do business. I couldn’t imagine delivering any other way. What are the key challenges and opportunities currently shaping the construction industry in Oman, UAE, and KSA, and how is Douglas OHI positioning itself to address these? The construction industry in Oman, the UAE, and KSA faces challenges such as compliance with stringent regulations, workforce availability, and the execution of large-scale projects. However, significant opportunities exist in technological innovation and major infrastructure developments. Douglas OHI is positioning itself to tackle these challenges by embracing new technologies and focusing on developing local talent to meet the growing demand for high-profile projects. We continuously strengthen the organisation from within, fostering long-term growth and resilience. Our approach is forward-looking, with the understanding that the dividends of our efforts today will be realised in the future. What are some technological advancements Douglas OHI plans to incorporate into its operations in the coming years? Douglas OHI is committed to staying ahead of technological advancements by strategically adopting solutions that enhance project delivery. We are incorporating Artificial Intelligence (AI) to streamline processes, optimise project scheduling, and reduce inefficiencies across operations. Additionally, we are increasing our use of digital tools for real- time site monitoring, improving safety, efficiency, and precision. We continue to utilise Building Information Modelling (BIM), MS 365, and Business Intelligence (BI) tools as part of our standard operations, ensuring seamless project execution, enhanced safety, and efficient resource management. These technologies support data-driven decision-making and maintain accuracy throughout the project lifecycle. As the construction industry evolves, we remain committed to leveraging innovation to deliver high-quality projects and long-term value for our clients and communities. We are also closely monitoring advancements in wearable technology, as it will soon become the industry standard. We continuously explore emerging technologies that enhance quality, safety, and operational efficiency to future-proof our operations. Aaron Hennessy, Group Managing Director of Douglas OHI WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 39

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A s the construction sector in the UAE is rapidly growing, VAT regulations are expected to become more complex. There is a greater need for clarity and refinement regarding transitional rules, exemptions for certain real estate developments, and zero-rated supplies. The Federal Tax Authority will likely enhance enforcement mechanisms, encouraging companies to adopt digital compliance. To stay ahead, companies must regularly review VAT policies, integrate tax considerations into project planning, and ensure robust internal controls. Adopting digital platforms that enable real-time VAT tracking and reporting is critical to ensuring accuracy and minimizing errors. Companies should also revisit contract structures to ensure VAT terms are accurately defined, avoiding future disputes. Frequent VAT health checks and staff training will help organizations optimize tax positions while remaining fully compliant. Key Strategies to Manage VAT For Construction Projects “When working with large conglomerates, three key strategies emerge for effectively managing VAT in construction projects,” says Nimish Goel, GCC Leader at Dhruva Consultants. Firstly, early tax involvement in contract structuring is crucial. Construction projects often involve milestone payments, retentions, and variations, each with different VAT implications. Companies can prevent future disputes by ensuring clarity at the contract stage.” Second, maintaining strong documentation and audit readiness is essential. Large projects often involve cross-border transactions and multiple contractors. Clear, well-organized documentation helps companies manage audits and VAT refunds effectively. Third, investing in tax technology makes a significant difference. Automated VAT calculation and reporting systems reduce errors and ensure compliance across multiple jurisdictions. Proactive planning and alignment between tax, finance, and operations teams help manage complex VAT challenges efficiently. Navigating Changes In Tax Regulations In The Middle East Construction Industry Recent changes in VAT and GST regulations across the Middle East have significantly impacted the construction industry, affecting cash flows and profitability. Companies must now face the challenge of managing tax costs, ensuring timely recoveries, and adapting to shorter reporting cycles. Increased regulatory scrutiny has led to stricter enforcement, and penalties for non-compliance have become more severe. To effectively manage these complexities, Nimish advises that construction companies embed tax planning into project design and budgeting from the outset. He also emphasizes the importance of regular contract reviews and close monitoring of supply chains. Additionally, the growing complexity of VAT and GST regulations makes adopting digital tax solutions essential. “Digital platforms enable timely, accurate reporting and minimize manual intervention, reducing the risk of errors and ensuring compliance with evolving tax rules.” Moreover, periodic training sessions and advisory support are critical to keeping teams updated on changes in tax regulations and ensuring that businesses make the most of available input tax credits. Common Tax Challenges Construction companies face various challenges impacting their operations and profitability, including incorrect VAT classification, disputes over place-of-supply, delays in input tax recovery, and handling complex cross-border transactions. Confusion around VAT on advance payments and retention Navigating VAT and tax compliance in the UAE’s construction boom, Nimish Goel, GCC Leader at Dhruva Consultants, shares key strategies to overcome VAT and GST challenges Compliance Shift CBNME TAX 40 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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money often leads to compliance errors. Nimish says, “At Dhruva, we help clients by providing industry-specific guidance. Our team reviews contracts, advises on VAT treatment for various scenarios, and assists in setting up processes that reduce errors. We also conduct VAT health checks to ensure all systems are aligned with current regulations and help clients prepare for audits. We focus on building long-term relationships where we become an extension of the client’s tax and finance team.” Steps For Construction Companies To Align Evolving Tax Frameworks With the rapid growth of the construction industry in the UAE, it is crucial for companies to align the evolving tax frameworks to navigate the changes effectively by creating robust tax governance frameworks. This includes regular training, clear internal policies, and technology-driven solutions for effective VAT management. Routine reviews of contracts and procurement processes are vital to ensure that VAT terms are clearly defined. Addressing potential VAT issues early can avoid future risks and disputes and ensure smooth project execution. Nimish states, “Construction companies should build long-term partnerships with tax experts who can provide timely advice and help companies optimize their tax position while staying compliant with the regulatory requirements.” The Impact Of Evolving Tax Regulations On The Middle East Construction Industry Global tax trends such as digital reporting, e-invoicing, and environmental tax policies will shape the industry’s future in the Middle East. Nimish Goel adds, “These reforms will require companies to adopt advanced technology platforms for tax compliance and integrate environmental considerations into their projects, including carbon taxation and green incentives into financial planning.” Nimish concludes, “At Dhruva, we invest in developing digital tax solutions and expanding our advisory services on sustainability-related tax policies. We aim to ensure clients are well- positioned to comply with emerging regulations while leveraging tax incentives tied to green initiatives. We see this evolution as an opportunity to strengthen our competitive edge in the region further.” COMPLIANCE SHIFT Nimish Goel, GCC Leader at Dhruva Consultants

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CBNME BROKERAGE R .Evolution’s Top 50 Broker Programme continues to highlight outstanding talent, encouraging individuals to surpass expectations continuously. Recently, broker Teruo Shimada achieved an extraordinary milestone of exceeding AED 50 million in sales at Eywa, one of the city’s most unique developments in Business Bay. His success highlights his incredible talent and the programme’s aim to recognise and reward elite real estate professionals who redefine excellence in the luxury property market. Teruo Shimada’s success reflects his deep understanding of Eywa’s unique qualities and his ability to connect high-net-worth clients with residences that align with their vision. His strategic approach, in-depth market knowledge, R.Evolution honours Teruo Shimada for achieving AED 50 million in Eywa sales through its Top 50 Broker Programme — setting a new standard in Dubai’s luxury real estate scene SALES SUPREMACY Eywa is not just a home, but a haven for holistic living. Ideally located in Business Bay, it offers stunning views of the Dubai Water Canal and Downtown, combining serenity with city convenience 42 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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SALES SUPREMACY and dedication have set him apart as one of the industry’s leaders. At Eywa, R.Evolution actively celebrates brokers who achieve exceptional success, reinforcing the value of their expertise and dedication. The company believes in acknowledging milestones and rewarding brokers who bring luxury developments like Eywa to life. Through exclusive incentives, personalised recognition, and continuous support, R.Evolution ensures that top brokers feel valued as an integral part of its success. “Eywa is a truly unique project that Dubai has never seen before. Working with R.Evolution has been an incredible experience, allowing me to offer my clients an ultra- luxury development that blends innovation with deep well-being. Surpassing AED 50 million in sales is an achievement I’m deeply proud of, and I look forward to continuing this journey,” said Teruo Shimada. Born in Tokyo in 1989, Teruo cultivated a passion for football (playing for FC Tokyo’s youth team) and entrepreneurship early on. After earning his degree from Tokyo International University, he founded multiple ventures, including T&T COMPANY and AMPLIFY Co. Ltd. His entry into Dubai’s high- stakes property market with EXCEED REAL ESTATE LLC in 2023 has positioned him as a prominent player in luxury developments. “Teruo’s achievement is truly fantastic, and we hope he can continue to achieve even more in the future. His deep understanding of Eywa’s concept and his ability to connect clients with this revolutionary development have played a crucial role in its success. At R.Evolution, we are committed to supporting and celebrating brokers who embody excellence in real estate, and Teruo is a shining example of this,” said Waleed Al Hudhud, COO of R.Evolution. The R.Evolution Top 50 Broker Programme is designed to acknowledge and incentivise top- performing brokers with exclusive rewards. This structured initiative offers tiered recognition based on sales performance, with key rewards granted at milestones of AED 50 million, AED 100 million, AED 150 million, and AED 250 million. By celebrating brokers who deliver exceptional results, R.Evolution has crafted a culture of achievement within Dubai’s competitive real estate landscape. Eywa is a groundbreaking development redefining luxury living in Dubai. Inspired by ancient wisdom and designed with cutting- edge sustainability and wellness principles, it offers 50 exclusive residences and two penthouses, each crafted to provide an unparalleled living experience. With WELL and LEED Platinum certifications, advanced air and water purification systems, private plunge pools, unique crystal integration into its structure, and a design that seamlessly blends nature with architecture, Eywa is more than a residence but a sanctuary for holistic living. Its prime location in Business Bay, overlooking the Dubai Water Canal and Downtown skyline, ensures breathtaking views and unmatched convenience for its residents. Teruo Shimada WWW.CBNME.COM

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CBNME EXPERIENCES T he United Arab Emirates (UAE) is globally renowned for its architectural marvels, from the towering Burj Khalifa to the sprawling cultural landmarks that define its rich heritage. While modern advancements and cutting-edge technology have played a crucial role in shaping the country’s skyline, one fundamental element remains at the core of every successful project—an in-depth understanding of the Middle Eastern construction landscape. Experience in the region is a competitive advantage and a necessity for architects and engineers seeking to develop projects that seamlessly blend innovation, sustainability, and cultural relevance. Navigating Climate and Environmental Challenges The UAE’s extreme climate poses one of the most significant challenges in construction. With temperatures soaring beyond 50°C in the summer, structures must be designed to withstand intense heat, minimize energy consumption, and provide maximum comfort for occupants. Passive cooling techniques, high-performance materials, and advanced shading solutions are some strategies employed to enhance energy efficiency. Insulated facades, reflective surfaces, and smart glazing technologies ensure that buildings remain cool while reducing dependency on artificial cooling. Additionally, sand and dust storms pose unique challenges to building design and maintenance. Middle Eastern experience equips developers with knowledge of protective coatings, advanced filtration systems, and facade materials that can withstand abrasion and reduce maintenance costs in the long term. These practical considerations play a significant role in determining the longevity and functionality of a structure in the UAE’s environment. Understanding Cultural and Regulatory Nuances Beyond environmental considerations, the UAE’s construction industry is deeply intertwined with cultural and regulatory frameworks. Architectural designs must respect Islamic traditions, incorporate elements of local heritage, and adhere to stringent building codes that govern everything from zoning laws to sustainability mandates. For instance, residential developments must consider privacy as a core design principle, ensuring that balconies, windows, and entrances are positioned to maintain cultural sensitivities. Engineers and architects who have worked extensively in the Middle East are adept at striking this balance—creating structures that meet the needs of a modern city while respecting its cultural ethos. Furthermore, the UAE has one of the most dynamic regulatory environments in the world, with continuous updates to building codes, fire safety standards, and energy efficiency regulations. Firms with a deep-rooted presence in the region understand how to navigate these complexities and ensure compliance, avoiding costly delays or redesigns that could arise due to unfamiliarity with local laws. Mastering Complex Logistics and Project Management The UAE is a hub of large-scale construction projects that demand meticulous planning, coordination, and execution. Managing supply chains, securing permits, and adhering to aggressive timelines require familiarity with the local industry dynamics. Experienced firms understand the challenges of material sourcing, labour regulations, and procurement cycles, allowing them to navigate potential bottlenecks efficiently. Eng. Ahmad Jaber, CEO of Lacasa Living, shares how regional expertise is vital in shaping architectural spaces tailored to the UAE’s unique identity and environment Designing forUAE 44 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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DESIGNING FOR UAE The ability to work seamlessly with government entities, secure approvals swiftly, and coordinate with multiple stakeholders is a skill honed over years of experience in the region. International firms entering the UAE without regional expertise often face unexpected hurdles, including supply chain disruptions and unforeseen regulatory roadblocks. In contrast, local expertise ensures that projects stay on track, maintaining cost efficiency and high execution standards. Additionally, construction in the UAE often involves collaboration with international stakeholders. Professionals with regional experience bridge the gap between global best practices and local execution strategies, ensuring projects are delivered on time and within budget. Establishing relationships with local contractors, suppliers, and authorities is invaluable when executing complex, high-profile projects. Sustainability and Future-Proofing Developments As the UAE strides toward ambitious sustainability goals, including the UAE Net Zero by 2050 initiative, architects and engineers must integrate green building principles into every stage of development. Understanding how to design with locally available, sustainable materials, implement energy- efficient technologies, and incorporate renewable energy sources is paramount. Middle Eastern experience equips industry professionals with the knowledge to achieve these objectives while complying with the UAE’s sustainability regulations, such as the Estidama Pearl Rating System in Abu Dhabi and Dubai’s Green Building Regulations. Without this expertise, developers may struggle to align with the country’s environmental vision, resulting in inefficient and non-compliant projects. Moreover, sustainable design in the Middle East extends beyond energy efficiency. Given the region’s arid climate, water conservation is a major concern. Experienced architects incorporate smart irrigation systems, water recycling mechanisms, and drought-resistant landscaping to reduce water consumption. This level of foresight is crucial in ensuring developments align with the UAE’s commitment to responsible resource management. The Role of Established Industry Leaders In a market as competitive and fast-paced as the UAE’s, seasoned industry leaders stand out for their ability to deliver exceptional results. With years of experience shaping the region’s architectural landscape, firms with deep-rooted Middle Eastern expertise offer a unique advantage—they understand the market’s pulse, the aspirations of communities, and the evolving demands of urban development. Having successfully executed projects across the region, these firms have honed their ability to merge functionality with aesthetics, modernity with tradition, and efficiency with sustainability. Companies established in the UAE, like LaCasa Architects and Engineering Consultants, leverage 15 years of experience to create structures that genuinely belong in the region, reflecting its ambitions and heritage. The UAE’s architectural and engineering landscape demands more than technical prowess—it requires a nuanced understanding of climate, culture, regulations, and logistics. As the UAE continues to set global benchmarks in urban development, the value of regional expertise will only grow. Whether designing residential communities, commercial hubs, or iconic landmarks, deep-rooted knowledge of the Middle Eastern construction ecosystem is indispensable. This experience ensures that buildings are not just structures but enduring, sustainable, and culturally attuned spaces that define the UAE’s future. Eng. Ahmad Jaber, CEO of Lacasa Living OLA Residences by Lacasa Living offers a perfect blend of natural beauty and modern luxury WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 45

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A mjad Al Qaqa’a, Vice President of Sales at John Crane, a leading global provider of innovative solutions in the energy and process industries. Specialising in mission-critical mechanical seals, support systems, couplings, and filtration technologies. Amjad starts off by sharing how his leadership style has evolved. He says, “Early on, I focused on operational efficiency and revenue growth, but as I took on broader leadership roles, I recognised the importance of fostering innovation, empowering teams, and driving long-term value for customers. In summary, I learnt that we are only as good as the people around us.” At John Crane, we are committed to “Protecting our planet’s resources by providing world-changing engineering solutions and services to meet the needs of the energy and process industries of the future” and I strive to align my leadership with this vision by ensuring our teams are not only high-performing but also focused on sustainability and innovation. Challenges And Solutions During Expansion In The MEA Region Expanding in the Middle East and Africa (MEA) presents unique challenges, including regulatory complexities, geopolitical dynamics, and the growing demand for local talent. To navigate these, Amjad says, “We have built strong local partnerships, invested in workforce localisation, and aligned our solutions with regional sustainability goals.” John Crane’s dedication to pioneering mission-critical technologies has shaped its approach, driving tailored solutions that meet market needs and support energy transition initiatives across the region. As Amjad puts it, “John Crane’s focus on delivering innovative solutions is key in supporting industries through their transition to more sustainable practices, ensuring both efficiency and long-term success.” A Key to Success & Rewarding Rewarding Milestones In Business Growth Amjad stated that one of the most rewarding aspects of his role was seeing how their solutions directly impacted customer success and sustainability goals. Securing strategic projects, expanding into new markets, and building long-term partnerships with key industry players had been significant milestones. He also noted Amjad AlQaqa’a, VP of Sales at John Crane, highlights the company’s approach to sustainability and innovation in the Middle East and Africa John Crane’s Strategy for Sustainability, Innovation, and Growth in theMEA Region CBNME SOLUTIONS 46 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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that mentoring and developing talent across the region had been incredibly fulfilling, ensuring business continuity and strengthening John Crane’s industry leadership. Amjad explained that sales leadership had been the most impactful aspect of his career, as it allowed him to shape customer strategies, drive business growth, and contribute to the sustainability of industrial operations. He continued, “At John Crane, our focus is not just on delivering high- performance solutions but also on helping customers improve reliability, efficiency, safety, and environmental sustainability.” Amjad found immense fulfillment in leading teams that influenced customer success while advancing cleaner, energy-efficient solutions. Amjad says, “leading teams influencing customer success while advancing cleaner, energy- efficient solutions had been incredibly fulfilling for Amjad. He explained that one of the most rewarding aspects of his role was witnessing how their solutions directly impacted customer success and sustainability goals. For Amjad, securing strategic projects, expanding into new markets, and forming long-term partnerships with key industry players were key moments in his journey. Finally, he concluded, “Mentoring and developing talent has been incredibly fulfilling, as it ensures that the next generation is prepared to lead and innovate.” Localization At The Heart Of Growth Localization has been central to the company’s growth strategy, particularly in markets such as Saudi Arabia, the UAE, Oman, Qatar, and Africa. AlQaqa’a JOHN CRANE’S STRATEGY FOR SUSTAINABILITY, INNOVATION, AND GROWTH IN THE MEA REGION John Crane - Oil & Gas Amjad AlQaqa’a, VP of Sales at John Crane WWW.CBNME.COM

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highlighted the company’s commitment to strengthening its regional presence. He stated, “In alignment with the Saudi Vision 2030, we have established three service centres in Saudi Arabia, including a complete manufacturing facility, where we can manufacture most of John Crane’s products locally. Our Saudization levels have reached a remarkable 68%, with Saudi women also working in the team.” The company’s localisation strategy extended across the MEA region, with initiatives such as workforce training and supplier development programmes designed to enhance local expertise and foster sustainable industrial growth. Sustainability & Innovation Sustainability and innovation are at the core of John Crane’s mission. The company integrates these principles by developing advanced sealing solutions that reduce emissions, improve energy efficiency, and support customers’ decarbonisation goals. The New Energy Solutions team is focused on accelerating the energy transition, with key initiatives in hydrogen, carbon capture, and digitalisation. By leveraging cutting-edge technology and predictive maintenance tools, John Crane helps customers optimise operations while reducing their environmental footprint. Innovation In The context of mission-critical solutions “Aligned with our mission we pioneer mission-critical technologies and services for the energy and process industries that enable efficient and sustainable operations,” states Amjad. Innovation is central to John Crane’s ability to provide reliable, high-performance solutions for critical industrial applications. The company is continuously advancing its technologies, from next-generation dry gas seals to engineered solutions for hydrogen and carbon capture applications. R&D investments focus on enhancing equipment efficiency, safety, and sustainability—ensuring that customers can meet both their operational and environmental objectives. Future Trends Shaping The Energy And Process Industry In The MEA region And John Crane’s Solutions Amjad states, “several key trends are shaping the industry, including the transition to cleaner energy, digitalisation, localisation, and the geopolitical situation. The MEA region is seeing increased investment in hydrogen, carbon capture, and renewable energy projects, alongside a growing focus on gas-related projects driven by sustainability commitments. At the same time, digitalisation is transforming maintenance and reliability strategies.” He concludes, “John Crane is addressing these trends by expanding its digital offerings, developing innovative sealing solutions for emerging energy markets, and strengthening local capabilities to support customers efficiently and sustainably. The company’s focus on carbon capture, utilisation, and storage (CCUS) technologies is a testament to its commitment to the industry’s sustainable future. A good example of this is the John Crane Sense® Turbo and Sense Monitor, which are predictive maintenance-related solutions.” CBNME SOLUTIONS Innovation is central to John Crane’s ability to provide reliable, high-performance solutions 48 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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SUSTAINABLE DESIGN AND CONSTRUCTION OF WORLD-CLASS STADIUMS AND ARENAS WWW.STADIUMSANDARENASSUMMIT.COM 29th – 30th APRIL 2025 Mandarin Al Faisaliah, Riyadh, Kingdom of Saudi Arabia

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Natalie Faulkner is Director of PR & Communications at Property Finder. With more than 20+ years’ experience in tech and consumer PR, Natalie has worked for some of the world’s leading brands and agencies, including Amazon Web Services, Dyson, Publicis and M&C Saatchi PR in Paris. She is also a former journalist. Words by: Natalie Faulkner The Powerful Duo That’s Changing The Investment Game In Real Estate CBNME REAL ESTATE T he real estate sector continues to develop at pace on a multitude of fronts, shaped by shifting consumer behaviours, economic trends, and tech - and nowhere is this more apparent than when it comes to investment in the sector. It has entered a new era where investment decisions are no longer reliant solely on intuition and traditional market research. So, what’s driving this shift from instinct to insight? Enter Big data and artificial intelligence (AI) - the powerful duo that’s transforming the way investors analyse market trends, property values, and investment potential. Together they go beyond surface-level trends, digging deep into property values, transaction patterns, and market dynamics to provide real-time, data-backed insights. With AI-powered analytics at their fingertips, investors can identify high- growth areas, predict market fluctuations, and make smarter, more strategic decisions faster than ever before. 50 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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THE POWERFUL DUO THAT’S CHANGING THE INVESTMENT GAME IN REAL ESTATE Big data: the Secret to Smarter Property Investment Big data refers to the vast and complex sets of information generated from multiple sources, including property listings, historical transaction records, demographic trends, and consumer behaviour patterns. By aggregating and analysing this data with advanced algorithms, investors can uncover hidden market opportunities, identify emerging trends, and make data-driven decisions with greater confidence. For instance, predictive analytics powered by big data can forecast property price fluctuations, rental yields, and demand patterns based on historical trends and real-time market shifts. Machine learning models can assess neighbourhood growth potential by analyzing infrastructure developments, local amenities, and population movements. Moreover, sentiment analysis tools can gauge buyer and renter interest by evaluating online searches and engagement with listings. By leveraging big data, investors can move beyond intuition and anecdotal evidence, making strategic decisions backed by real- time insights. Whether identifying undervalued properties, optimizing portfolio diversification, or timing market entry, big data has become an indispensable tool in modern real estate investment. Enhancing Due Diligence with AI AI is part of this double act. It plays a crucial role in due diligence, helping investors assess risk factors and optimise their portfolios. By analysing factors such as local infrastructure developments, regulatory changes, and economic indicators, AI can provide comprehensive risk assessments for various investment scenarios. By leveraging such insights, investors can minimise risk and ensure their decisions are based on real market performance rather than speculation. The Future of AI in Real Estate Investment As AI and big data continue to evolve, the real estate industry will witness even more sophisticated applications, from AI-driven chatbots that assist with property searches to blockchain-backed property transactions that enhance security and trust. The integration of AI into investment decision-making is not just a trend - it’s the future. For investors looking to stay ahead, leveraging these tools and keeping up to date with transaction trends, will ensure they have the competitive edge needed to navigate an increasingly complex market. In a data-driven world, those who harness the power of AI will be best positioned to capitalise on the next wave of real estate opportunities. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 51

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CBNME SOLUTIONS Corrosion Revolution With MetGuard How Metguard’s Metal Passivating Coating Works and How It Differs from Traditional Methods Traditional corrosion prevention methods—such as galvanizing, cathodic protection, and barrier coatings—rely on clean, oxide-free metal surfaces for application. These methods aim to delay corrosion either by sacrificial protection (e.g., zinc-rich coatings) or by isolating the metal from corrosive elements (e.g., epoxy coatings). However, they often fail in real-world conditions, especially on heavy-duty or pre- corroded structures where oxides are already present. Metguard takes a fundamentally different approach. Its coatings use a proprietary polymeric composition that forms an inert, impervious layer over the metal surface—even in the presence of existing oxides. “Instead of removing oxides, we work with them,” said Suyash Bihani, Co-Founder and CEO of Metguard. The technology integrates ferrous and non-ferrous oxides into the coating, forming a stable passivating layer that halts electrochemical activity at the source. This prevents metal dissolution, a common failure point for traditional coatings. “We eliminate the root cause of underfilm corrosion by immobilising the reactive species,” Bihani added. Metguard is tackling one of industry’s quietest sustainability challenges— corrosion. CEO Suyash Bihani talks innovation, impact, and what’s next for metal protection Suyash Bihani, CEO, Metguard 52 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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CORROSION REVOLUTION WITH METGUARD Metguard’s Contribution to Sustainability Corrosion is not just an engineering challenge, it is an environmental issue. Frequent replacement of corroded infrastructure leads to higher emissions, increased resource consumption, and manufacturing waste, contributing to carbon dioxide and acid gases. Additionally, extracting raw materials like ores and hydrocarbons depletes natural resources. Metguard significantly extends the operational lifespan of metal structures, reducing the need for premature replacement. By minimising metal loss, it rehabilitates corroded infrastructure and reduces lifecycle emissions. Furthermore, its surface-tolerant nature eliminates the need for abrasive blasting and chemical pre-treatments, which pollute the environment. Metguard’s technology is free from toxic substances like lead, chromium compounds, halogens, and isocyanates, making it a cleaner and more sustainable alternative for corrosion protection. Future Advancements and Expanding Impact Suyash envisions Metguard expanding beyond metals: “Our vision goes beyond metals, aiming to develop next-generation coatings for concrete. We’re focused on advancing user- friendly formulations that align with global sustainability goals.” Geographically, Metguard will focus on high-impact regions like the Middle East and North Africa (MENA), with plans to scale globally. Industries such as oil and gas, power, desalination plants, and heavy industry—where corrosion poses environmental and economic risks—are primary targets. “Strategic collaborations and investments in R&D will help us deliver advanced corrosion protection at scale,” Bihani stated. Raising Awareness About Corrosion Prevention Suyash explains, “We’re actively raising awareness by establishing a world-class application development centre, participating in industry forums, and collaborating with leading consultants to highlight the urgent need for sustainable corrosion prevention.” The Science Behind Metal Passivation and Metguard’s Innovation Metal passivation reduces or halts electrochemical activity on metal surfaces, specifically the anodic and cathodic reactions that lead to corrosion. Traditional methods, such as acid pickling and chromium-based primers, chemically react with freshly exposed metal. These inhibitors are not only environmentally harmful but also prone to failure under prolonged electrolyte exposure. Metguard’s polymeric coatings, however, contain functional groups activated by electrolytes. These groups adsorb onto metal surfaces, even those with pre-existing oxides, forming a tightly bound, passivating layer. This “in situ” passivation eliminates the need for clean, active metal and invasive surface preparation. “Since the passivating layer becomes part of the coating, corrosion protection is maintained even with significantly thinner films,” Bihani explained. Metguard’s Role in Addressing the Global Cost of Corrosion The global cost of corrosion exceeds $6 trillion annually, driven by premature infrastructure failure and the need for costly repairs or replacements. Metguard addresses these inefficiencies by slowing structural degradation, extending asset lifespans, and reducing maintenance intervals. This translates into substantial cost savings and reduced material waste. Metguard is not just a protective coating—it’s a long-term value proposition that reduces lifecycle emissions and enhances the economics of infrastructure. Economic Benefits of Metguard Over Traditional Methods Metguard offers significant cost advantages over conventional corrosion protection systems. “First and foremost, our technology extends the life cycle of metal structures, reducing the need for premature replacement or scrappage,” said Bihani. Its surface-tolerant nature allows for minimal surface preparation, eliminating costly grit blasting or chemical pre- treatment steps. Metguard coatings are quick to cure, reducing application downtime and speeding up project timelines. “This combination of long-term durability, ease of application, and reduced maintenance requirements translates into the lowest overall lifecycle cost of protection,” Bihani explained. When used with cathodic protection systems for submerged or buried structures, Metguard can lower material and energy costs. “In aggressive environments like oil and gas, Metguard can even replace galvanising, offering a cleaner and more cost- effective alternative,” he added. Challenges Faced as a Startup and Addressing Them Suyash reflects, “As a startup, we face scepticism and inertia. Many industry players are heavily invested in traditional methods, making it hard for new technologies to gain traction. Trust in legacy systems, despite their limitations, often outweighs openness to innovation.” To overcome this, Metguard focuses on real-world performance by conducting pilot trials, providing third-party test results, and collaborating with stakeholders. “Inclusion in the Mohammed Bin Rashid Innovation Fund (MBRIF) has strengthened our credibility,” said Bihani. Through persistent engagement and transparent data sharing, Metguard is gradually breaking down resistance and gaining momentum for a new standard in corrosion protection. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 53

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CBNME FM Building Smarter, Greener Futures with ServeU T he global surge in urban populations is redefining community dynamics, transforming cities from mere residential and commercial hubs into dynamic ecosystems that require strategic vision, sustainable infrastructure and innovative governance. At the forefront of this global transformation, the UAE is revolutionizing community development that fosters comprehensive well- being, drives innovation and integrates sustainability. ServeU provides a wide range of facilities management services with complete focus on customer relations and high-quality standards including Hard FM Services, Soft FM Services, Landscaping Services, Security Services, Energy Management Services and Specialized Services. Efficient urban community development requires a balance that ensures operational efficiency with genuine human involvement, thus offering residents a profound sense of connection and seamless access to vital services. In this complex urban ecosystem. ServeU, a leading facilities management company and a subsidiary of Union Properties, is emerging as a catalyst for transformative urban growth. ServeU is driving the transformation of cities into thriving ecosystems, with a strong commitment to innovation, quality, and customer satisfaction Originally written by ServeU staff. Edited by Reeba Asghar. ServeU’s approach to facilities management transcends conventional maintenance 54 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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BUILDING SMARTER, GREENER FUTURES WITH SERVEU By redefining facilities management as a strategic enabler rather than an operational necessity, ServeU, a subsidiary of Union Properties is making urban development more human-centric, innovative and sustainable. The company integrates various innovative technologies and ideas, from energy-efficient HVAC systems to community-focused waste management programs, to ensure the smooth functionality of modern urban communities. With technology emerging as the key catalyst of urban transformation, ServeU has embraced cutting-edge solutions to accelerate the transformation of urban ecosystems. Smart building technologies enhance resource efficiency, while IoT-enabled systems provide real-time insights into resource usage, improving decision-making and operational performance. To further streamline operations and enhance customer experience, ServeU integrates various digital applications across its services. Ameyo, a toll-free call handling software, ensures seamless customer interactions, while Dynamic 365 – CAFM System efficiently manages cases, assets, planned preventive maintenance (PPM), and schedules. View 360, a WhatsApp-based ticketing system, simplifies customer support. On the mobile front, ServeU Essentials (Customer App) allows customers to book services and make payments conveniently, while ServeU AI Task Master (Technician App) empowers technicians by managing PPM, creating cases, and handling work orders efficiently. These digital tools reinforce ServeU’s commitment to innovation, operational excellence, and customer satisfaction. Similarly, ServeU’s commitment to sustainability in alignment with the UAE’s ambitious commitment to achieving net-zero emissions by 2050 is reflected in its operational strategy. By implementing green building initiatives and renewable energy solutions, the company is revolutionising urban spaces to mitigate its environmental footprint. Beyond infrastructure and technology, another key factor that is redefining facility management is the increasing focus on community engagement. Active collaborations with diverse stakeholders, including residents and local authorities, help to develop tailored and contextually relevant solutions. ServeU fosters this approach through targeted initiatives, such as sustainability workshops, neighbourhood events and waste segregation programs, empowering residents to become active participants in community enhancement. By prioritising smart technologies, green initiatives and meaningful community engagement, ServeU is strategically positioning itself as a transformative force in urban landscape evolution. In an era where rapid urbanisation can potentially marginalise individual needs, the company’s dedication to building better communities represents a progressive urban development. As the UAE and global communities continue reimagining urban futures, ServeU’s approach to facilities management transcends conventional maintenance, emerging as a driver for positive change. A key factor that is redefining facility management is the increasing focus on community engagement ServeU has embraced cutting-edge solutions to accelerate the transformation of urban ecosystems WWW.CBNME.COM

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CBNME EXPERT INSIGHT The Future of Smarter Building with Modular Construction MODULAR MYTHS NAVIGATING Originally written by Paolo Pedroni. Edited by Vibha Mehta 56 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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NAVIGATING MODULAR MYTHS T he transformation of building methodologies across the GCC has been remarkable. Over the years, alternative construction methods—particularly modular construction—have evolved from niche solutions for temporary structures to mainstream, high-quality, and sustainable building options. Perceptions have shifted dramatically, driven by innovation and growing end-user adoption. Yet, misconceptions still persist. While these may not disappear entirely, now is the time for the industry to embrace change, challenge outdated views, and move forward with a focus on progress and opportunity. A common myth is that modular construction is only suitable for temporary structures. In reality, it has been used successfully to create permanent, large-scale buildings. Today’s modular buildings are designed for long- term durability, with lifespans comparable to traditional structures. From healthcare and residential developments to data centres and schools, modular methods continue to demonstrate strength, scalability, and adaptability to the evolving needs of the built environment. Another misconception is that modular buildings fail to meet codes and regulations. Modular construction is subject to strict compliance standards and often undergoes more rigorous inspections than conventional methods. Since modules are built in controlled factory environments, each component is thoroughly tested at multiple stages before assembly. This ensures consistency, precision, and compliance with international and local regulatory frameworks. The industry gradually moves beyond outdated perceptions as more modular projects prove their reliability. Overcoming these myths is only one part of the journey. The real opportunity lies in early collaboration. Modular construction requires developers, architects, engineers, and specialists to engage from the conceptual stage. Unlike traditional builds, where changes can be made later, modular thrives on precision and pre-planning. When stakeholders align early, they can optimise designs, reduce costs, and streamline timelines. This integrated approach enables modular construction to reach its full potential as an alternative and a preferred solution. Innovation continues to push the boundaries of what modular can achieve. Advances in materials, automation, and digital tools like Building Information Modeling (BIM) have enabled modular methods to be applied to complex, high-performance buildings— from luxury hotels to educational campuses. Sustainability is also central to this evolution, with modular projects incorporating energy-efficient designs, renewable materials, and smart technologies that support global environmental goals. Governments across the GCC have recognised the value of modular construction. With national agendas such as Saudi Arabia’s Vision 2030 and the UAE’s commitment to smart, sustainable cities, modular solutions align with the region’s need for rapid, high-quality, and environmentally conscious development. The ability to deliver in nearly half the time of traditional methods makes modular an ideal choice for large-scale initiatives. The evolution of modular construction highlights how far the industry has come—and how much further it can go. Its benefits are clear, but its adaptability and innovation sets it apart. As the built environment evolves, construction must evolve with it. The future is being built today, and those who embrace modular solutions will lead it. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 57

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How emerging firms are reshaping the Gulf’s construction landscape? Rising Builders H1: How small, hungry startups can make their mark on Dubai’s construction sector Dubai’s relentless urban development and booming property and construction sector have been driven by government policy, a fast-growing and attractive economy and aspirational lifestyles. These have led inevitably to a growth in the UAE’s population. Combined with a very active investor and speculator market, demand for construction companies across all sectors, from infrastructure to niche home refurbishments, is exceptionally high. So much so, that the residential construction sector alone accounted for around USD 125 billion in a total market thought to be worth nearly USD 600 billion in 2024. As the CEO of Dubai residential developer, Leos Developments, notes, “Dubai remains a global hotspot for real estate investment, with off-plan properties offering attractive opportunities for both end-users and investors”. But where are the opportunities for entrepreneurs keen to break into the construction sector? And within construction’s diverse sectors, where can startups look to gain a foothold, establish a good reputation and build reliable revenue? The good news is that, based on the success of smaller operators in this space, hungry entrepreneurs can find a way in as long as they understand how to access this massive half-a-trillion-dollar market. Across residential, commercial, renovation, refurbishment, sustainability, fit-out and smart-retrofit opportunities, the chance to gain traction quickly can come via direct work, partnerships with larger firms, or subcontracting through the big players. H2: Government policy, investors and speculators: the motors behind the boom First, it’s worth mentioning the huge support offered by government and its respective agencies, not simply through successful policy initiatives but with hands- on practical help for new startups in what amounts to Originally written by Lorenzo Jooris. Edited by Vibha Mehta. CBNME OP-ED Lorenzo Jooris, CEO of Creative Zone 58 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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one of the world’s premier startup ecosystems. Urbanisation and huge investment into infrastructure development are undeniably helping to drive the broader construction market as Dubai presses ahead with significant investment into urbanisation and smart-city technology to accommodate a fast-growing population. But in tandem with that, the government continues to support and sustain Dubai’s flourishing SME sector; its vibrant SME ecosystem has given life to more than 350,000 SMEs, which employ more than 40% of its workforce and account for around 40% of Dubai’s GDP. All this is pushing demand for infrastructure as well as luxury residential and commercial projects and, of course, all the associated construction services. Landlords and investors are also helping to drive the booming market, as the process of selling-on luxury villas to the right niche of super-rich incomers for profit often requires complex and expensive fit-outs. Buyers in the market for a luxury villa are not only looking for unique luxury – they also want turn-key solutions, according to property experts Knight Frank. H2: Startups: how to gain access quickly From a startup perspective, entrepreneurs often thrive among bigger market players when they do just one thing very well. That’s why we’ve seen small niche players establish themselves in Dubai’s construction space when they specialise in highly focused expertise. And although profit margins in the Dubai market are subject to several dynamic variables, it’s clear that a construction firm’s size and structure have a major influence on overheads and, ultimately, profit margins. Larger companies are less nimble and have extensive fixed costs, while smaller construction firms tend to get by with lower overheads. H3: Interior remodelling and fit-outs For example, entrepreneurs looking to set up a residential fit- out business in this burgeoning sector will benefit from a fast- growing target market. The fit-out sub-sector’s quick traction for new entrants is a strong motivator. One such company, Seven Space Decoration, has been described by experts as “one of Dubai’s premier home renovation and interior design firms”. And it’s only been going for 5 years. H3: Smart-home tech Small smart-home specialists operating in the market now will retrofit new residential properties with cutting- edge smart-home tech that you can control with voice or smartphone inputs. From home entertainment to lighting and aircon, these specialist companies will fit homes out with stylish interiors that integrate the most up-to-date smart technology for direct clients who value ease of use as much as workmanship and elegance. In the wider context of embedding digital tech into the urban landscape, the government has emphasised technology-driven solutions, from Building Information Modelling (BIM) to IoT integration, to create smart and sustainable urban developments via its Smart City initiatives. H3: Hospitality projects via sub-contracts Entrepreneurs don’t have to limit themselves to private clients and the residential sector. Hungry startups keen to get a smaller piece of much more substantial projects are in luck; hotel development, worth around USD 87 billion in 2023, represents nearly 15% of Dubai’s overall construction sector, and by 2026, Knight Frank predicts a 10% increase on its current stock of 212,000 quality hotel rooms, with over 150,000 of those in Dubai and a staggering 400,000 new rooms across the GCC in the next six years. Many specialist fit-out professionals working on new 4-star and 5-star hotel rooms are successful sub-contractors specialising in interior design and finishing for commercial spaces, sub-contracted by much larger construction firms. H3: Sub-contracting of niche players Sub-contracting opportunities are not limited to traditional fit-out and mechanical, electrical and plumbing (MEP) services. Sustainability is prominently featured in the government’s approach to construction, and smaller firms and consultancies that specialise in sustainable practices and green technologies are in demand in Dubai. Digital control systems to help preserve precious resources such as water and power are contributing to larger projects that sell themselves on the strength of lower environmental impacts and the ability to generate at least some of their power via solar panels or alternative tech. As an example of what’s been happening in this space, Dubai’s state-owned real-estate developer, Wasl, has kitted out its 44 buildings with more than 22,000 photovoltaic (PV) solar panels, giving Wasl an extra 11 GWh per annum. According to the developer, these can offset 4,500 metric tonnes of carbon dioxide annually and provide lean power equivalent to the typical consumption of 900 Dubai homes. H2: Nimble specialists and niche players: a prosperous future Dubai presents a significant market for small construction companies with opportunities across a diverse range of sub- sectors spanning the residential, commercial and hospitality segments. Smaller startups can thrive by focusing on specific niche areas like luxury interior remodelling and design, façade work, tech smart-home refurbishments and green building technologies, as well as specialised MEP work. Among the more prominent generalists, many startups and small players in the sector are finding sustained success in smart-home retro fit-outs and tech-based interiors to cater to clients who are as interested in state-of-the-art tech innovations as they are in timeless style, elegance and luxury. RISING BUILDERS WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 | 59

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How are sustainable concrete innovations shaping the future of construction, reducing emissions, and turning waste into a valuable resource for greener cities? Sustainable Concrete for A Greener Tomorrow A ccording to United Nations reports, the global population is projected to increase from 8.2 billion to 9.7 billion by 2050, growing at a rate of 0.7% annually. This population growth is expected to drive a higher demand for residential housing, with concrete being the most widely used construction material, ranking second only to water. Concrete offers numerous benefits that make it a preferred choice in construction, such as being cheap, low maintenance, ease of shaping, requiring less skilled labor, and resistance to fire and weather. These advantages have contributed to global concrete production exceeding 30 billion tons annually, with 38% allocated for residential use. As a construction material, concrete is considered sustainable. It generates approximately 150 kg of CO2 emissions per ton (350 kg of CO2/m3) compared to steel production, for example, which results in significantly higher emissions, with each ton of steel generating around 2 tons of CO2. The claim that concrete is unsustainable comes from the extensive use of this unique material, which places high demand on cement production, aggregates, and producing construction and demolition waste. Cement, which makes up about 15% of concrete’s components, has a global production capacity exceeding 4 billion tons and contributes to 8% of the world’s carbon footprint. The 75% share of aggregates in concrete production relies heavily on Earth’s resources, with 50 billion tons of aggregates produced annually. Concrete construction and demolition waste, which totals 2.5 billion tons each year, presents another significant challenge. However, there is a global push to make concrete sustainable. For instance, a report by Heriot-Watt University identified nine approaches to decarbonising the cement industry along with their associated challenges. Currently, Carbon Capture and Reuse is viewed as the most promising method for decarbonising the cement sector. The main challenge, however, lies in finding ways to reduce the high electricity consumption and costs involved in adopting this approach by 2050. Moreover, as a positive news, concrete has the potential to incorporate a wide range of waste materials from our planet, including glass, ceramics, rubber, industrial by-products, construction and demolition waste, and agricultural waste. Many of these materials have been shown to improve the properties and durability of concrete, while also helping to reduce landfill waste. This not only minimises the environmental impact but also lowers construction costs, ultimately leading to reduced housing prices. Today, efforts are underway globally to mandate the use of sustainable concrete in construction through regional strategic agendas. Some bodies have established sustainability ratings for concrete. For example, the Institution of Civil Engineers (ICE) released a report that categorises concrete into nine classes, ranging from G to A++. For instance, concrete with a compressive strength of 40MPa can emit anywhere from 450 kg CO2/m³ (Class G) to 100 kg CO2/m³ (Class A++). Sustainable or “green” concrete for this strength begins at less than 230 kg CO2/m³ (Class B). At Heriot-Watt University in Dubai, extensive research has been carried out to develop more sustainable concrete solutions. In a research project funded by EXPO 2020, recycled coarse aggregate, ceramic waste, and ceramic waste powder were incorporated into the concrete mix, resulting in 47% of its ingredients being replaced. In addition to the high quality of the new concrete product, its cost and CO2 emissions were 22% lower than those of conventional concrete, meeting the requirements for Class B green concrete according to the ICE rating. CBNME SUSTAINABILITY Originally written by Dr. Mustafa Batikha. Edited by Aya Zhang. 60 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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In another study, 60% of the cement was replaced with Supplementary Cementitious Materials (SCMs), along with the use of recycled coarse aggregate. This approach resulted in the production of high-quality, durable concrete with 40% lower CO2 emissions, earning a Class A rating based on the ICE classification. Recently, concrete research at Heriot-Watt University in Dubai has focused on incorporating shredded plastic bottles as fibers in concrete to address the growing issue of plastic waste, with the expectation that 12 billion tons of plastic will end up in landfills by 2050. The proposed solution demonstrates that each cubic meter of concrete can incorporate the equivalent of 500 plastic bottles (1.5 liters each), which could effectively eliminate the plastic bottle waste problem. Additionally, the plastic fibers significantly improve the durability and post-crack energy of the concrete, making it more efficient, especially in seismic-active areas. However, the advancement of construction technology must go hand in hand with the development of sustainable concrete, such as 3D Concrete Printing (3DCP) and Modular Precast Concrete, to minimise concrete waste. These techniques will also enhance quality, reduce costs, improve construction health and safety, and save construction duration. As a result, sustainable concrete and innovative construction technologies are crucial aspects that the world must focus on as an important part of future solutions to impact the environment and lower house prices positively. As such, Heriot-Watt University’s research highlights its dedication to advancing concrete studies that contribute positively to society. SUSTAINABLE CONCRETE FOR A GREENER TOMORROW Dr. Mustafa Batikha, Assistant Professor, Civil Engineering at Heriot-Watt University Dubai WWW.CBNME.COM

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Tell us about yourself and your role and responsibilities at the company. As Brand Manager at DSA, my role revolves around ensuring that our brand reflects the dynamic nature of the incredible projects we take on. I’m fortunate to combine my passion for creativity with a strategic marketing approach. One of the best parts of my job is working with a talented and innovative team. Together, we ensure our messaging is consistent across all platforms and always aligned with our core values. A key part of my role is finding creative ways to showcase our design philosophy and highlight DSA’s remarkable achievements. I also ensure our teams are well-informed about company updates and successes. Keeping everyone engaged and connected to the company’s vision is essential for building a cohesive and authentic brand identity. Being part of a well-recognised firm in the Middle East that continually pushes the boundaries of architectural innovation is truly exciting, and I’m proud to be able to communicate the passion and vision behind our work. What are the biggest challenges currently facing Marketing, and how do you plan to address them? Marketing today feels like a rollercoaster—things change fast, and it can be tough to keep up! With technology evolving rapidly, it’s no longer enough to follow trends; we need to set them. Another challenge is the growing demand for transparency and authenticity. Audiences want to connect with the real story behind a brand. At DSA, we embrace this by focusing on the true values that drive our work and the people behind it. Collaboration is key in this process, and our aim is to ensure that our clients and partners feel involved in our journey, not just as stakeholders but as part of a shared vision. By constantly challenging ourselves to think creatively and push boundaries, we ensure that we never get too comfortable. We’re committed to evolving and growing as a company and an individual. Looking ahead, what are your goals and aspirations for the future of the company’s Marketing? Having spent over a decade in the UAE, I’ve seen the marketing landscape evolve significantly, and I’m excited to keep pushing things forward. My goal is to build on the solid foundation DSA has already established, blending creativity and innovation to amplify our brand and the impact of our designs on communities worldwide. I want DSA to be recognised as a sustainable, forward-thinking architecture leader while expanding our reach to new markets. Success comes from never settling for comfort and striving to break new ground. With a team passionate about creative solutions and forward-thinking approaches, I’m confident we can continue pushing boundaries and staying ahead of the curve in this competitive industry. CBNME UNSUNG HEROES Apple Bael As the Brand Manager at DSA Architects International, she discusses how she fuels growth through impactful and strategic marketing initiatives 62 | CONSTRUCTION BUSINESS NEWS ME | APRIL 2025 WWW.CBNME.COM

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