Construction Business News, December 2021
Page 1
THE DEFINITIVE GUIDE
TO THE REGION'S CONSTRUCTION
PROFESSIONALS
DECEMBER 2021 | CBNME.COM
NATURE-INSPIRED
APPROACH
THE CEO OF ARADA SPEAKS IN GREAT
LENGTH ON THE DEVELOPERS LATEST
PROJECTS, SHARJAH’S REAL ESTATE
MARKET, PLANS IN SAUDI ARABIA, THE
SHIFT TOWARDS MORE SUSTAINABLE
PROJECTS, AND SO MUCH MORE
Page 2
MARBLE GRANITE QUARTZITE ONYX TRAVERTINE LIMESTONE PRECIOUS STONE
Surface Solutions,
Designed By Nature
www.glaze.ae/
Staturio Marble
Page 3
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 3
NATURE-INSPIRED
APPROACH
12 INTERVIEW
STAYING AHEAD OF THE COMPETITION
In conversation with Eduard Faig, Regional
Sales Manager, Middle East, Africa and
India at Ritchie Bros
16 CITYSCAPE
ARADA, AZIZI DEVELOPMENTS,
ORASCOM DEVELOPMENT HOLDING
24 SUSTAINBAILITY
SETTING THE BENCHMARK
Majid Al Futtaim Receives Global Real
Estate Sustainability Benchmark ‘Green
Star’ Rating for 8th Consecutive Year
32 ARCHITECTURE
CREATING UNIQUE EXPERIENCES
Interview with Stéphanie Ledoux and
Reda Amalou, Partner Architects, AW2
Architecture Workshop
36 SMART CITY
HISENSE EXPANDS ITS B2B FOOTPRINT,
FOCUSING ON SMART CITY SOLUTIONS
Hisense launches intelligent products
and solutions that redefines the business
spectrum
40 REPORT
ADDRESSING INDUSTRY
CHALLENGES
Project Management Institute (PMI)
Releases New Construction Offering
to Address Industry Challenges and
Rapid Industrialisation Efforts
42 LUXURY MARKET
TRANSFORMATION OF
ONE WALL STREET
Andrew Jones, the Director of
International Sales at One Wall
Street, gives an exclusive to CBNME
on the demand for high-end luxury
properties in New York such as One
Wall Street
48 D3
BUILDING A CREATIVE ECOSYSTEM
Khadija Al Bastaki, Executive Director,
Dubai Design District
56 MACHINERY
OVERCOMING OBSTACLES
Linnhoff asphalt plant overcomes
logistical challenges on Ghana road
project
The CEO of Arada speaks
in great length on the
developers latest projects,
Sharjah’s real estate
market, plans in Saudi
Arabia, the shift towards
more sustainable projects,
and so much more
26
IN THIS ISSUE CBNME
32
42
AHMED ALKHOSHAIBI
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4 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
A
ccording to Modor Intelligence,
Renewables have a key role to play
in the sustainable energy transition
and the Middle-East renewable energy
market is expected to grow at a CAGR
of more than 8.2% in the forecast
period of 2020-2025. Factors such as
rapid population growth and ambitious
industrial and economic expansion are
resulting in a growing need for power
and commitment of the government to
obtain maximum energy from renewable
and to reduce carbon emissions are
expected to be significant contributors
to the growth of the market.
The region recognizes the socio-
economic benefits of renewable
energy deployment, which is perceived
as an opportunity for industrial
diversification, new value-chain
activities and technology transfer. Total
investment in clean energy is expected to
exceed USD 300 billion by 2050. And
also, up to 90GW of renewable energy
capacity, mainly solar and wind power,
is planned across the Middle-East region
over the next 10 to 15 years, which in
turn, likely to provide opportunities
for growth in the market in the coming
future.
The United Arab Emirates is expected to
dominate in the Middle-East renewable
energy market during the forecast
period, owing to the upcoming projects
and government targets.
EDITOR’S NOTE
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Jochebed Menon
EDITORIAL DESIGN
Christian Harb
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CONSTRUCTION BUSINESS NEWS ME
RENEWABLE ENERGY BOOM
Page 5
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sbe.com/sls-dubai
@slsdubai
A blend of lifestyle & luxury in
a timeless elegant atmosphere
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12 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
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INTERVIEW
CBNME
IN CONVERSATION WITH EDUARD FAIG, REGIONAL SALES MANAGER,
MIDDLE EAST, AFRICA AND INDIA AT RITCHIE BROS.
STAYING AHEAD OF THE COMPETITION
Tell us how Ritchie Bros. managed to operate
and maintain its business during the peak of the
Covid-19 pandemic in 2020?
Before COVID-19, Ritchie Bros. already had a
solid online infrastructure, with over 70 percent
of winning bids in its live auctions coming from
online bidders.
However, in March 2020, Ritchie Bros.
completed an ongoing digital transition by fully
pivoting from live, in-person auctions to an
entirely online auction format that was accelerated
due to pandemic lockdowns.
With border closures and travel restrictions,
online selling methods such as our quarterly
online timed auctions are now preferred by
many international buyers because they’ve been
unable to fly into Dubai or elsewhere to attend
in-person auctions for an extended period. Our
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 13
RIB CCS WINS SOFTWARE SOLUTIONS COMPANY OF THE YEAR AWARD
strong online auction results are proof of
widespread customer acceptance of the
new format, and they have now become
the industry norm.
We were honoured to have our
transition to online auctions recognized
when we received the award for Best
Innovative Auction Solutions at the
Construction Innovation Awards 2021,
recently held in Dubai. I want to thank
our entire team at Ritchie Bros., as well
as our valued clients, for making this
kind of industry recognition possible.
Can you provide some insight into the
innovation behind Ritchie Bros. auctions
and why customers choose Ritchie
Bros. to get their used equipment?
Pre-COVID, our auctions featured live
online and on-site bidding. Only smaller,
lower value items were sold in online
Timed Auctions. When COVID kicked
in, there was a lot of uncertainty in the
market. Still, many businesses continued
to need to sell and buy machinery.
The live auction model was no longer
possible, so we adapted our Timed
Auctions to accommodate the change.
Customers were able to continue to
adapt their fleets to any circumstances.
In addition to this, we added other
technology to make fleet management
and disposition easier, including our
online marketplace and Ritchie Bros.
Asset Solutions, a suite with fleet
tracking, evaluating and selling solutions.
Our online timed auctions are held
quarterly in Dubai and are particularly
well-known. There is no ‘chanting’
auctioneer and instead we use an easy-
to-use auction system. An Advantages
are that bidding is open for several days
and bidders get notifications on their
device to stay up to date. Just like the
traditional live auctions, there are no
reserve prices and the highest bidder
always wins the item.
The online listings for inventory in
the auctions contain numerous photos,
inspection reports, and other details. This
information helps buyers understand the
equipment they are bidding on and most
importantly ensures buyer confidence -
which is essential because all inventory is
sold ’as is, where is.’
It’s fair to say that when it comes
to selling, the more eyes that are on
your equipment, the better the price
performance is. This is where online
auctions effectively increase international
reach and get your equipment in front
of as many potential buyers as possible.
We regularly see UAE-based dozers
sold to buyers in Peru and excavators
from the Gulf region sold to buyers
in Uganda. This kind of international
reach is hard to find elsewhere. Ritchie
Bros. is uniquely positioned to connect
“THE LIVE AUCTION MODEL WAS
NO LONGER POSSIBLE, SO WE
ADAPTED OUR TIMED AUCTIONS
TO ACCOMMODATE THE CHANGE.
CUSTOMERS WERE ABLE TO
CONTINUE TO ADAPT THEIR FLEETS
TO ANY CIRCUMSTANCES.”
>>>
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WWW.CBNME.COM
INTERVIEW
CBNME
Gulf-based equipment sellers to overseas
buyers using its innovative online timed
auction format, and we are seeing the
growing popularity of this service.
Regarding the market overview in the
UAE and the Middle East, what are
the key trends you see that indicate
positive signs in your industry?
Overall demand remains strong, as is
reflected in auction participation and
price performance. If you look at our
most recent Dubai online timed auction
that took place on September 14 & 15
as an example, we had 1,153 bidders,
with 346 being UAE-based while the
remainder were from 81 countries,
including Egypt, KSA, Jordan, and
Kuwait. Outside the MENA region,
bidders came from as far afield as the
USA, Canada, the UK, the Netherlands
and Germany.
In terms of buyers, the total was 267
from 47 countries, with 176 based in
the UAE. Top MENA region buyer
countries were UAE, Egypt, KSA,
Jordan, and Lebanon, while the top
international buyer countries were India,
the Netherlands, the USA, Nigeria, and
Kazakhstan.
We are seeing growing interest from
Kazakhstan buyers at many Ritchie Bros.
auctions globally. Furthermore, we are
experiencing increased demand for all-
terrain cranes and rock trucks, as well as
motor graders and crawler tractors, from
bidders around the world.
If you could describe some Ritchie Bros.
new products and services and how
they can benefit construction clients,
which ones would they be?
We really want to emphasise that Ritchie
Bros. is more than just quarterly online
timed auctions.
We also operate Marketplace-E, an
‘everyday’ online, listing site with global
sellers and buyers. Unlike our unreserved
price quarterly auctions, sellers can
achieve quicker results with access to a
global audience of online buyers. This
asset disposition solution is especially
suited to highly specialised items of
equipment. Key differences are that
sellers can set and control their reserve
selling prices. Equipment is sold from
the consignor’s location, eliminating
transportation costs for the seller.
What’s more, Ritchie Bros. offers a
suite of asset management services,
including equipment refurbishment and
logistics services.
It’s also worth mentioning Ritchie
Bros. Asset Solutions. This web-based,
mobile-friendly suite of services tracks
assets with real-time market valuations,
provides inspection and appraisal
services, and enables the workflow
of equipment and truck inventory to
multiple disposition channels with a
simple click. This can be very useful
for the busy fleet manager. Recently,
a new, free Asset Valuator tool was
launched, which pulls historical data
from our global disposition channels,
including Ritchie Bros. auctions,
IronPlanet, Marketplace-E, and Mascus.
Using data from millions of previously
sold items, the algorithm calculates
average prices and estimates the current
value of equipment, which can help
fleet managers make the right asset
management decisions.
What is your flexible payment plans and
how do they help clients?
Ritchie Bros. is now offering a broader
range of financing options for customers
based in the Emirates.
From mid-2021, UAE-based buyers can
benefit from an expanded range of heavy
equipment and machinery that is eligible
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 15
DESIGNING LUXURY EXPERIENCE | ZIAD EL CHAAR, VICE CHAIRMAN, DAR AL ARKAN PROPERTIES
for financing by Emirates NBD bank.
This initiative is the result of an industry-
leading partnership between Emirates
NBD bank and Ritchie Bros.
Ritchie Bros. remains committed to
introducing new and innovative options
to help eligible UAE-based customers
manage their current and future fleet
management needs without the need for
a full, upfront investment. The Emirates
NBD financing facility is a significant
part of this mission. It is already
delivering benefits for many Ritchie Bros.
clients based in the Emirates.
You can find the financing ribbon on
inventory photos identifying machinery
and heavy equipment eligible for this
service.
Ritchie Bros. recently acquired Euro
Auctions to expand its reach in the
EMEA region. How will this acquisition
help to position Ritchie Bros. as a
market leader in the EMEA region?
We’re looking forward to welcoming
Euro Auctions into the Ritchie Bros.
family. The two companies are a good
fit with one united goal: to make asset
insights, service offerings, and equipment
disposition solutions more accessible
than ever. The acquisition will help
accelerate our growth internationally
and create a truly global marketplace.
Ritchie Bros.’ customers will be able to
experience the expertise of Euro Auctions
in sourcing equipment to accelerate
the disposition process. Euro Auction
customers will be able to access the
Ritchie Bros.’ suite of expanded services
and capabilities for an improved asset
management experience.
It’s still early days, and the acquisition
deal is expected to close by year-end or
early 2022 once regulatory approvals
and other customary closing conditions
have been finalised. More details on this
will follow soon.
It’s important to say that it is business
as usual in the meantime. Ritchie Bros.
is planning to hold four quarterly online
auctions in 2022, as is usually the case.
These are planned for March, June,
September, and December.
Our next quarterly Dubai online timed
auction will take place in December, and
hundreds of equipment items are already
for sale. Bidding opens on December
7, 2021 and ends at staggered times on
December 14 and 15. Don’t delay in
consigning your equipment. The longer
your equipment is on our auction site,
more eyes will see it, and the greater the
likelihood of stronger pricing.
What are the main challenges you
foresee soon, and how does Ritchie
Bros. plan to overcome them?
From an industry point of view, one of
the biggest challenges clients tell us they
are currently facing is the increasing
delays in new equipment deliveries.
Similar to the situation in Europe and
North America, a growing number of
equipment buyers throughout the Middle
East, Africa, and India are experiencing
longer lead times on the delivery of
new equipment, largely due to delays
resulting from COVID-19 related supply
chain issues.
This is exactly where our company has
turned a problem into an opportunity
and where we believe we can deliver
the right kind of asset management
solutions. Online auctions – such as
those organized by Ritchie Bros. – can
help buyers secure equipment more
quickly because machinery and heavy
equipment inventory is immediately
available and can be shipped without
delay.
It’s a common misconception that
only used equipment is available in our
auctions or marketplaces. That’s not
the case. Our auctions routinely feature
unused equipment and very low mileage/
hour or near-new surplus equipment. So,
it’s always worth regularly checking our
website.
In the first quarter of 2021 alone,
Ritchie Bros. global website traffic was
up 47% year over year, while bidder
registrations were up 49%. Increased
buyer activity can be attributed to the
fact that auctions provide quick access to
work-ready equipment, not only in the
Middle East but around the world.
Another challenge we are addressing
is language barriers. This is particularly
important as we continue to grow our
presence across the Arabic-speaking
region into key markets, such as Saudi
Arabia and Egypt. We’re pleased to say
that online auction support is available
in Arabic, and we recently released an
Arabic language ‘How to’ auction video,
which is available on request. Ritchie
Bros. now operates an online auction
website mostly in Arabic, and we also
have a local team of Arabic-speaking
territory managers to help buyers and
sellers in the region.
Be sure to visit our Arabic language
website: www.rbauction.ae
For our English language website, go to
www.rbauction.com/dubai
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WWW.CBNME.COM
CITYSCAPE
CBNME
A
rada, the UAE’s fastest-growing developer,
showcased Sharjah’s key real estate
offerings at Cityscape Global, which
took place from 9-11 November at Dubai
Exhibition Centre at Expo 2020 Dubai.
Arada’s stand exhibited the extensive range of
properties in its two mega developments, Masaar and
Aljada. Featuring several exciting new communities
within Aljada, the AED24 billion mixed-use commu-
nity in New Sharjah, the stand also showcased the
recently launched Kaya, the second residential phase
of Arada’s forested lifestyle mega community Masaar.
So far, Arada has sold nearly 1,600 units at Aljada
during the course of 2021, with a total value of almost
AED900 million. Masaar on the other hand has wit-
nessed exceptional demand for its first phase, while
the second phase of this nature-inspired community,
Kaya, was launched in October. Total sales so far this
year at Masaar amount to almost AED1 billion.
Ahmed Alkhoshaibi, CEO of Arada, said: “We are
looking forward to attending Cityscape once again
to showcase a new collection of prime properties at
Masaar and Aljada, which both have demonstrated
incredible investor interest and have also benefited
from the stability of the real estate market that Shar-
jah enjoys.
“Our continuing strong performance is also being
driven by the success of our community-centric
Arada to launch several residential communities within Aljada and will
exhibit the recently launched Kaya district at forested megaproject
Masaar
ARADA
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 17
ARADA | KAYA DISTRICT AT FORESTED MEGAPROJECT MASAAR
facilities, the high quality of our homes
and our flexible ownership plans, all
of which have combined to secure
Arada’s position as the driving force
in Sharjah’s real estate sector and be-
coming the fastest growing developer
in the UAE.”
The total value of Arada’s sales dur-
ing the first half of 2021 rose by 85%
to AED1.15 billion and the developer is
on track to achieve its target of AED2.3
billion this year. The company has also
completed over 1,200 homes so far this
year and currently working on 5,000
units across Aljada.
Government and independent data
released recently shows that Shar-
jah’s real estate market as a whole
is witnessing a rebound from a slight
slowdown during the worst of the
pandemic last year. According to the
Sharjah Real Estate Registration De-
partment, the value of property sold in
the Emirate rose by 41% in the first six
months of the year, compared to the
same period last year.
Research published by Property
Finder earlier this year showed that av-
erage apartment sales listing prices for
property in Sharjah increased by 2.2%
in July compared to January this year.
However, growth was much higher at
Aljada, where the average listing price
rose by 4.8% during the same period.
Spread over a 24 million square foot
area, Aljada is Sharjah’s largest ever
project and a transformational destina-
tion for the Emirate. Aljada contains
numerous residential districts, as
well as extensive retail, hospitality,
entertainment, sporting, educational,
healthcare components and a busi-
ness park, all set within a green urban
master plan. On completion, Aljada will
contain 20,000 units, and will be home
to a population of 70,000 people.
Designed to encourage active and
healthy living in harmony in nature,
Masaar was launched in January this
year, and offers 4,000 beautifully de-
signed villas in eight gated residential
districts, all clustered around a ‘green
spine’ containing a host of outdoor and
sporting facilities and boasting 50,000
trees.
“OUR CONTINUING STRONG
PERFORMANCE IS ALSO BEING
DRIVEN BY THE SUCCESS OF OUR
COMMUNITY-CENTRIC FACILITIES,
THE HIGH QUALITY OF OUR HOMES
AND OUR FLEXIBLE OWNERSHIP
PLANS, ALL OF WHICH HAVE
COMBINED TO SECURE ARADA’S
POSITION AS THE DRIVING FORCE IN
SHARJAH’S REAL ESTATE SECTOR
AND BECOMING THE FASTEST
GROWING DEVELOPER IN THE UAE.”
Ahmed Alkhoshaibi, CEO of Arada
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WWW.CBNME.COM
CITYSCAPE
CBNME
A
zizi Developments, a leading private developer
in the UAE, announced that it has recorded over
AED 160 million in sales at Cityscape Global 2021
for its premium off-plan, completed, and soon-to-be-
completed residential and commercial developments
throughout Dubai.
Projects exhibited this year consisted of Riviera
Beachfront, the developer’s French Mediterranean-
inspired residential and commercial community, Mina on
the beautifully landscaped east crescent of the iconic
Palm Jumeirah, and Creek Views I and II, situated in Dubai
Healthcare City.
In his comments, Mr Farhad Azizi, CEO of Azizi Devel-
opments, said: “We are delighted to witness the world
come together at Cityscape this year, demonstrating its
superlative real estate investment opportunities as well
as its status as a major hub for business, tourism and
innovation. It is a key exhibition that we are delighted
to have been a part of, as it is perfectly aligned with our
mission of showcasing Dubai’s many marvels to the
world, especially now, with it being part of the Expo.”
Riviera Beachfront, comprising residences with direct
access to – and stunning views of – Azizi’s newly an-
nounced 2.7-kilometre-long crystal lagoon in one of
Dubai’s most sought-after areas, MBR City, was among
the main highlights. Mina on Palm Jumeirah and Creek
Views I and II in Dubai Healthcare City were showcased
as scale models at the event as well.
Azizi Developments achieves over AED 160m in sales at
Cityscape Global 2021
AZIZI DEVELOPMENTS
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 19
AZIZI DEVELOPMENTS | OVER AED 160M IN SALES AT CITYSCAPE GLOBAL 2021
Mina grants local and foreign
investors the opportunity to enjoy
high-class living in one of the UAE’s
most distinguished addresses. Span-
ning nearly 38,500 square metres
of built-up area, Mina features 178
units, comprising 120 one- and 54
two-bedroom residences, as well
as four spacious penthouses. The
project also features several retail
units across 1,847 square metres
and over 69 per cent of the project’s
total area is allocated for lifestyle-
enhancing amenities, including, a
children’s’ play area, a jogging track,
green outdoor spaces, private beach
access, two swimming pools, and
a fully equipped gym. Immaculately
designed to leverage its waterfront
location and overlooking the Arabian
Gulf with stunning views of the city’s
spectacular skyline, Mina offers resi-
dents seaside serenity at its finest.
Azizi’s Creek Views projects in
Dubai Healthcare City will also fea-
ture swimming pools, saunas, steam
rooms, fully equipped gyms, and chil-
dren’s play areas. This community is
not only home to a wide variety of
leading, high-tech medical centres,
but also comprises an abundance of
lifestyle and shopping options and
features direct access to Al Khail
Road.
Azizi Developments’ Sales Gallery
can be visited on the 13th floor of
the Conrad Hotel on Sheikh Zayed
Road.
Azizi Developments is a leading
developer based in Dubai, UAE.
With tens of thousands of homes
successfully delivered to local and
international investors and end us-
ers of over 100 nationalities, the de-
veloper prides itself on its extensive
portfolio of modern luxury develop-
ments across Dubai’s most sought-
after residential destinations, its
construction-driven approach, and
its commitment to transparency
and customer centricity. Azizi’s
residential and commercial proper-
ties are investor friendly, catering to
all lifestyles. The developer makes it
its international mission to develop
lifestyles and enrich the lives of its
residents with a focus on catalysing
the vision and development of the
markets that it operates in.
Azizi currently has approximately
100 ongoing projects that are to be
delivered between 2020 and 2023,
and an additional 100+ projects in
planning, worth several billion US
dollars, that are projected to be de-
livered between 2023 and 2025. The
company has a strong track record
and sizeable project pipeline through
its extensive land bank and strategic
partnerships with Dubai’s key mas-
ter developers and is instrumental
in developing world-class properties
in MBR City, Palm Jumeirah, Dubai
Healthcare City, Al Furjan, Studio City,
Sports City and Downtown Jebel Ali.
ABOUT AZIZI DEVELOPMENTS
Page 20
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WWW.CBNME.COM
CITYSCAPE
CBNME
O
rascom Development Holding (ODH), a leading
real estate developer of fully integrated towns,
participated in Cityscape Global 2021, the
region’s largest international property exhibition
and forum, which was held on the side lines of
Expo 2020 Dubai from November 9 to 11. ODH presented
its new and unique integrated sustainable towns across
the UAE, Egypt, and Montenegro, Oman, Switzerland, and
the United Kingdom.
Omar El-Hamamsy, Group CEO of Orascom Develop-
ment Holding, expressed his delight at the participation
in Cityscape Global 2021, which is considered the largest
international real estate platform in the region. He praised
the exhibition’s organizational efforts pointing out that
such exhibitions contribute to shedding light on the in-
vestment opportunities offered by the real estate sector,
as well as simultaneously presenting various regula-
tions and legislations related to real estate investment
throughout the Middle East and North Africa region.
El-Hamamsy said: “Orascom Development has 32 years’
experience in building integrated towns in seven differ-
ent countries across three continents. The company’s
strategy is to leverage the potential of untapped regions
and lands such as the desert and transform them into
vibrant towns based on three important foundations. The
first one focuses on providing all possible infrastructure,
and facilities that are required to meet the needs of resi-
dents in these towns, including schools, hospitals, malls
and sports clubs. The second is to apply environmen-
tal sustainability standards and measures, in addition
to maintaining symmetry between the area’s natural
landscape and architecture to ensure its harmony with
the surroundings. The third relies on organising cultural,
arts, sports and entrepreneurship events to enhance the
town’s economic and social sectors.”
He added: “Participating in such global events in-
centivises real estate exports in various countries. For
example, more than 60% of Makadi Heights’ clients
during 2021were from outside Egypt, in addition to a large
number of El Gouna clients.”
El-Hamamsy reiterated that ODH prioritizes Arab na-
tions and that it owns the Cove Rotana project, which
was built on a 300,000 square-meter area. The company
has undertaken two projects in Oman and Morocco, and
has built three integrated towns in Egypt. “We are also ex-
ploring potential opportunities of expanding our presence
in Saudi Arabia and we have already visited numerous
countries in the region and met with relevant authorities,
which expressed interest in our projects, as they meet
the needs and suit the taste of Arabs, which is our key
focus in the coming period.”
Orascom Development Holding has succeeded in
achieving real estate sales worth 444.9 Swiss Francs
during the first nine months of 2021, an increase of 51.1%.
During its participation in Cityscape Global 2021, ODH will
highlight key updates across its integrated cities, cover-
ing a total of 101 million square-metre area.
Orascom Development
showcases its unique
offerings at Cityscape Global
Exhibition in Dubai
ORASCOM
DEVELOPMENT
HOLDING
Page 21
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Choosing a gas powered truck will put you and your fleet in the forefront of
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Emission Legislation without using Adblue or Particulate Matter.
Well suited for both urban and regional operations.
It can be matched with R, G, L or P cabs and combined with either the Scania
Opticruise gearbox or automatic transmissions.
For more information about our Alternative Fuels options, please visit www.scania.com/ae/en/home/prod-
ucts-and-services/articles/alternative-fuels.html
Natural gas (CNG/LNG)
Natural gas is methane from
pockets in the Earth’s crust.
Although it is a fossil fuel, it
emits up to 15% less CO2
compared to regular diesel.
15%*
Page 22
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CITYSCAPE
CBNME
D
eyaar Development PJSC, one of Dubai’s
leading property developers and real
estate service providers, participated in
Cityscape Global 2021, the region’s largest
international real estate exhibition and
forum in Dubai.
As the city’s property market goes from strength
to strength, Deyaar presented an exclusive offer
for a new release of residential apartments in
Noor District, the third phase of the family friendly
community, Midtown. It also provided an update on
highly anticipated projects such as the flagship
tower Regalia that offers a high-end urban lifestyle
embodied by royalty and distinction.
During Cityscape Global 2021, Noor offer included a
50 percent waiver on Dubai Land Department fees,
a two-year association fee waiver and a flexible
five-year payment plan. Scheduled for completion in
Q1 2023, Noor District offers spacious studios, one,
two and three-bedroom apartments with bespoke
payment options including a 20 percent payment
during construction, 15 percent on handover and
the remaining 65 percent over the following four
years. With this offer, investors can expect an
annual return on investment of 11 percent from
handover date. Deyaar has successfully delivered
the first two districts in Midtown with over 1200
residential units.
Deyaar returns to Cityscape as Dubai’s red-hot real estate market continues to boom
DEYAAR DEVELOPMENT
Page 23
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 23
DEYAAR DEVELOPMENT | DEYAAR RETURNS TO CITYSCAPE
Deyaar also provided an opportu-
nity for visitors to learn more about
its luxury skyscraper in Business
Bay, Regalia, at Cityscape Global.
Featuring smart home technol-
ogy, high-end amenities and an
attractive sales offer on a very
limited stock including a three-year
free service fee waiver and 50%
waiver on property registration
fees, the development has already
recorded more than AED 900 million
in sales since July. The 70-storey
premium building will offer a wide
range of recreational and wellness
amenities, including an Olympic-size
infinity pool with private cabanas
and Jacuzzis, state-of- the-art fam-
ily gymnasium, yoga pavilion, and
outdoor winter cinema.
“We are excited to join Cityscape
this year as Dubai’s real estate
rebound continues its remark-
able recovery,” said Nasser Amer,
Vice-President – Sales at Deyaar.
“As the region’s largest exhibition
of its kind, it is a unique platform to
demonstrate attractive investment
opportunities as Expo 2020 Dubai
welcomes thousands of people to
the city. We have already wit-
nessed an overwhelming response
from domestic and international
investors seeking high-quality and
affordable property which reaf-
firms the trust and confidence in
the quality of our developments.
We look forward to showcasing our
world-class portfolio of residen-
tial and commercial projects and
underscoring our belief that Dubai
remains one of the world’s greatest
cosmopolitan cities.”
For two decades, Deyaar has
shaped the urban real estate land-
scape of Dubai. Established in 2002,
its meteoric rise is testament to a
limitless ambition. Established in
2002, its meteoric rise is testament
to a limitless ambition. As one of
Dubai’s largest property developers,
it has successfully delivered more
than 20 million sq. ft. of develop-
ments to cement Dubai’s position
as one of the world’s greatest cities.
Listed on the Dubai Financial
Market and majority-owned by
Dubai Islamic Bank (DIB), Deyaar is
one of Dubai’s leading developers,
with real estate ventures spanning
key growth corridors and prime
locations within the emirate. Over
the years, Deyaar has delivered an
extensive portfolio of commercial
and residential properties with the
highest levels of service and quality.
“AS THE REGION’S LARGEST
EXHIBITION OF ITS KIND, IT IS A
UNIQUE PLATFORM TO DEMONSTRATE
ATTRACTIVE INVESTMENT
OPPORTUNITIES AS EXPO 2020 DUBAI
WELCOMES THOUSANDS OF PEOPLE
TO THE CITY.”
Nasser Amer, Vice-President – Sales at Deyaar
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CBNME
SUSTAINBAILITY
MAJID AL FUTTAIM RECEIVES GLOBAL REAL ESTATE SUSTAINABILITY
BENCHMARK ‘GREEN STAR’ RATING FOR 8TH CONSECUTIVE YEAR
F
or the eighth consecutive year, Majid Al Futtaim,
the leading shopping mall, communities, retail
and leisure pioneer across the Middle East,
Africa and Asia, has attained the ‘Green Star’
status from the Global Real Estate Sustainability
Benchmark (GRESB), for implementing
outstanding sustainability practices across its
businesses. The company achieved GRESB
scores of 85 and 88 for standing investment and
development portfolios respectively.
According to GRESB’s latest assessment, Majid Al
Futtaim improved the performance of its standing
investment portfolio, scoring 12 points above the GRESB
average. The company performed particularly well in key
areas such as as leadership, stakeholder engagement as
well as energy and greenhouse gas emissions. Majid Al
Futtaim’s score was bolstered by progress made against its
2040 Net Positive commitment.
Last year saw the organisation record a 9.2% decrease in
its carbon footprint and a 17.5% decrease in water usage
SETTING THE BENCHMARK
Page 25
across its operations, partly due to the
impact of the global pandemic which
has only strengthened our commitment
to ramp up our efforts. It also generated
nearly 17 million kWh of renewable
energy, with 63% generated through its
shopping malls alone – enough to power
an electric car for 85 million kilometres,
or the equivalent to driving over 40,000
times from Dubai to Riyadh and back.
Ibrahim Al-Zu’bi, Chief Sustainability
Officer, Majid Al Futtaim – Holding,
said: “We’re proud to maintain our
GRESB Green Star rating for the 8th
consecutive year, this is testament to our
perseverance towards improving our
environmental, social and governance
(ESG) performance. We are more
determined than ever to identify areas
where we can enhance our performance,
and as we look to the future, we are
optimistic of the road ahead as we
journey towards Net Positive, address
society’s most pressing ESG issues,
and play a key role in industry-wide
transformation.”
Majid Al Futtaim has a long history
of working towards the effective and
efficient management of resources.
In 2018, as a part of the company-
wide sustainability strategy, Dare
Today, Change Tomorrow, Majid
Al Futtaim established three focus
areas: Transforming Lives, Rethinking
Resources, and Empowering Our People.
In 2020, Majid Al Futtaim Launched
its Company-wide Circular Economy
Strategy to reduce environmental impact
further whilst driving behaviour change
across the business and supply chain,
aiming by 2030 to have all Majid Al
Futtaim businesses operating with
circularity at the core.
Majid Al Futtaim has been one of the
first three signatories to the World Green
Building Council’s Net Zero Carbon
Buildings Commitment that states
buildings must be net zero carbon in
operation by 2050. And with the aim to
continue supporting the global agenda,
in 2021, the company joined the Business
Ambition for 1.5 degrees and Race to
Zero, and is looking to set Science Based
Targets (SBTs), which will ensure its
emissions-reduction targets are aligned
with the latest science on what is needed
to reach the goals of the Paris Climate
Agreement.
SETTING THE BENCHMARK | ‘GREEN STAR’ RATING FOR 8TH CONSECUTIVE YEAR
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CBNME
COVER STORY
NATURE-INSPIRED
APPROACH
AHMED
ALKHOSHAIBI
The CEO of Arada speaks in great
length on the developers latest
projects, Sharjah’s real estate market,
plans in Saudi Arabia, the shift
towards more sustainable projects,
and so much more
26 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
Page 27
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 27
NATURE-INSPIRED APPROACH | AHMED ALKHOSHAIBI, CEO OF ARADA
T
he last 12 months have witnessed an exceptionally
resilient performance from Arada, which has cemented
its position as the largest developer in the Northern
Emirates, with projects under development valued at a
total of AED33 billion.
Over that period, Arada has achieved a number of
major construction milestones, deliveries, sales launches
and the launch of its third project in the Emirate of
Sharjah.
At Nasma Residences, which was Arada’s first project
when launched in 2017, all homes in the first five
phases of the master plan have been completed and
handed over. The remaining homes in the sixth and
final phase are under construction, with the last 12
months at Aljada have been marked by the completion
of the first homes at the megaproject, which is Sharjah’s largest ever.
Valued at AED24 billion, and spread over a 24 million square foot area, Aljada is a
true ‘city within a city’, featuring extensive residential, entertainment, retail, hospitality,
cultural, commercial and educational offerings.
The main contracts awarded during the period included a AED367 million contract
to build Nest, Aljada’s student housing complex, which was won by Intermass. An
AED180 million contract to build The Boulevard, a collection of three apartment
buildings, was won by Al Ashram. Further contracts awarded included the Sarab 2 villa
community, which was won by RAQ Contracting, and the second and third phases of
SABIS International School-Aljada, which was won by ASGC.
In addition, Arada has just awarded the first contract for the second phase of Madar,
Aljada’s family entertainment district, to Proscape.
In January this year, Arada launched its third project, Masaar, an AED8 billion
forested community in the Al Suyoh district of Sharjah. Designed as a ‘post-pandemic’
community focused on active, healthy living in a nature-inspired environment,
construction on Masaar has already begun, and the first residential construction
contract will be awarded by the end of the year.
Arada has continued its strong sales trajectory over the last 12 months; we are on
track to hit our target of AED2.3 billion in the value of property sold during the course
of 2021. So far in this calendar year, we have completed 1,200 homes and are currently
developing some 5,000 units on the Aljada jobsite alone.
“We see sustainability and smart technology
as being absolutely integral to our communities and
these two concepts go hand in hand.”
Aljada is Sharjah’s newest address, a place
where everything is possible. It’s a place where
living, working, playing and learning all come
together. It’s a place where the past meets the
future, offering the best of both worlds. And it’s
a place where you will be constantly surprised
and delighted.
>>>
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Sustainability
We see sustainability and smart technology as being absolutely
integral to our communities and these two concepts go hand
in hand. All of our homes now contain smart units, and we
are implementing a series of smart city technology solutions
in Aljada, including smart lighting, smart traffic management,
smart waste management and the circular economy.
By implementing sustainable and smart solutions wherever
possible, we increase efficiencies, save costs, improve customer
wellbeing and, of course, help the environment. An Arada
community is characterised by the high percentage of public
space given over to landscaped greenery and trees. To conserve
precious natural resources, we ensure that these lush green
spaces are maintained by recycled water from next-generation
CBNME
COVER STORY
“The wealth of greenery at a project like Masaar
can even create a micro-climate that contributes
to a reduction in the community’s overall temperature.”
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 29
onsite treatment plants, which is distributed by state-of-
the-art irrigation systems. This practice not only reduces
the amount of water required; it also means that we can
minimise any leaks and losses. In addition, the wealth
of greenery at a project like Masaar can even create
a micro-climate that contributes to a reduction in the
community’s overall temperatures.
Despite the good work that has been done so far, we
are very aware of the UAE’s overall strategic goals with
regard to sustainability, and are currently in discussions
with our partners at the Ministry of Climate Change and
Environment to step up our efforts still further.
Attracting buyers
What we’ve seen in the last year or so is refocused
demand on homes that are spacious, safe and surrounded
by nature, especially in the post-pandemic world. This is
the inspiration behind Masaar, which was the first major
UAE offplan project to launch since the start of the
pandemic, and which has so far seen over AED1 billion
in sales.
Featuring 4,000 villas and townhouses separated into
eight gated districts, Masaar is spread over a 19 million
square foot plot that is ideally located in New Sharjah.
Sales in the first district, Sendian, began in January,
while the launch of sales in the second district, Kaya,
began in October.
At Masaar, our goal is been to create a community
that offers an active, healthy lifestyle in a nature-inspired
environment. With more than 50,000 trees based in
Masaar’s ‘green spine’ every resident at the community
has direct access to plenty of greenery, as well as a wide
range of sports facilities, including 13km of looped
woodland cycling and jogging tracks.
This is also a commitment that we’ve made at Aljada,
where all residents have easy access to linear parks,
which stretch the length of the project, as well as high-
quality sports facilities and a ‘walkable’ environment,
designed to allow residents make the most of the
community even during the summer months.
I’m proud to say that so far this approach has paid off.
We have sold well over 9,000 homes in our four-year
history, and the feedback from the 2,200 homes that we
have completed has been extremely positive.
NATURE-INSPIRED APPROACH | AHMED ALKHOSHAIBI, CEO OF ARADA
Above:
Sendian community at Masaar
Above:
Sarab community at Aljada
>>>
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Real Estate Demand in
Sharjah
All the data that we are
seeing, whether it’s from the
government, independent
research or our own sales, tell
us that demand for the right
kind of projects and homes
in Sharjah remains extremely
resilient, as it does elsewhere
in the UAE.
Our experience tells us that
a great location, combined
with great design, great
amenities and great pricing
will resonate with investors,
and this explains why Arada
has sold almost 10,000
homes in the four and a half
years since we launched the
company.
Sharjah is a different market
to some of its neighbours
in the UAE; prices have
been relatively stable over
the past 15 years or so, and
the decision to allow all
nationalities to purchase
property here was made
relatively recently in 2014.
That means that the supply
and demand situation is very
favourable, and as a result,
we are very actively looking at
new projects in the Emirate,
which we hope to announce
in the near term.
Expo 2020 Dubai
Expo 2020 is a milestone
moment for Dubai and
the whole of the UAE,
strengthening its positioning
as a truly international
destination, and helping to
achieve growing foreign direct
investment in the sectors
that matter to the economy
of the future. Developers
will particularly benefit from
what the Expo has to offer
around its main themes:
sustainability, innovation
and mobility, all of which
will create a lasting impact
for developments and
communities in the UAE and
beyond.
Projects outside of Sharjah
Right now, Arada has a
project portfolio valued at
AED33 billion, which makes
us the largest developer in the
Northern Emirates and the
fastest-growing in the region.
Right now we are aggressively
searching for opportunities
both within Sharjah and
elsewhere in the UAE, both
in terms of locations for
new communities and for
our brands. In 2022, we are
hoping to launch between two
to three new projects in the
UAE, at least one of which
will be in Sharjah.
Further afield, we remain in
talks with potential partners
over projects in what will be
our first move outside the
UAE, the Kingdom of Saudi
Arabia. We are hopeful that
we can announce our first
project in Saudi Arabia by the
end of 2022.
CBNME
COVER STORY
“The last 12 months at Aljada
have been marked by the completion
of the first homes at the megaproject,
which is Sharjah’s largest ever.”
“WE HAVE SOLD WELL OVER
9,000 HOMES IN OUR FOUR-YEAR
HISTORY, AND THE FEEDBACK
FROM THE 2,200 HOMES THAT
WE HAVE COMPLETED HAS BEEN
EXTREMELY POSITIVE.”
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 31
NATURE-INSPIRED APPROACH | AHMED ALKHOSHAIBI, CEO OF ARADA
Designed by Zaha Hadid Architects,
Madar is a new leisure and entertainment
destination for the UAE. Packed with 10
exciting attractions, as well as wide green
spaces, it’s a place to enjoy a journey of
discovery and live life to the full.
Complete with inspiring architecture
and amazing dining options, Madar truly
is the beating heart of the city. And the
year-round calendar of activities and
events means there’s always something
new to discover at Aljada.
Lie back, stretch out and gaze up at the sky at one
of Aljada’s many landscaped parks. Enjoy a picnic
with your family, or just breathe in the scents of
nature as you wander through the trees.
Stretching the length of the city, there are more
than 5 kilometres of parks to explore.
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CBNME
ARCHITECTURE
Could you tell us more about Ashar?
Ashar Tented Resort will provide an
extraordinary place to stay in the heart
of the AlUla region, which is a unique
location incorporating the history,
culture and heritage of the Kingdom
of Saudi Arabia in a beautiful natural,
desert landscape. At Ashar we are
creating the first international standard
resort for AlUla, offering stunning
accommodation in suites inspired by
the traditional Bedouin tents. This
design is an expression of the region’s
past for all to discover and enjoy,
and provides an opportunity for the
country to showcase its incredible
culture and natural and historic assets.
The goal is to create a communication
bridge with the rest of the world,
attracting visitors, and allowing the
world to behold the beauty of this
exceptional place.
Is this your first project in the region?
We already worked in the Kingdom
of Saudi Arabia but we are excited
that this will be our first built project
in the country. We have also designed
projects in the wider region including
in the United Arab Emirates, Jordan
and Oman. We recently completed the
interior design for the Shirvan Métisse
restaurant for Michelin-starred chef
Akrame on the prestigious Pearl Marina
in Doha, Qatar.
How was it working in Saudi Arabia
and how did it differ from your previous
ventures around the world?
Each project is about creating new
experiences, we never compare ventures
as each one is unique, entirely dependent
on the qualities and history of the site
CREATING
UNIQUE EXPERIENCES
INTERVIEW WITH
STÉPHANIE LEDOUX AND REDA AMALOU,
PARTNER ARCHITECTS, AW2 ARCHITECTURE WORKSHOP
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 33
CREATING UNIQUE EXPERIENCES | AW2 ARCHITECTURE WORKSHOP
and its context. Here in Ashar, we are
in one of the world’s most beautiful
deserts with a rich heritage and ancestral
archeological treasures. Our architecture
celebrates and complements this very
special place.
Where do you find design inspiration
outside of architecture?
We find inspiration through our travels
and getting to know each individual site
around the world in all its complexities.
This means understanding the essence
of a place by discovering the local
know-how and traditions as well as by
simply talking to locals. We also work
closely with the client to understand the
ambitions for the future project to make
sure we are aligned. We always formulate
the project as it develops rather than
starting by describing the outcome. Each
of our projects is a testament to this
design approach.
How has COVID-19 influenced your
design thinking and the industry as a
whole?
Most of our projects are based on
the creation of unique experiences in
a particular context where privacy is
considered one of the key design features,
so this is already Covid-compatible. We
believe that Covid will further this trend
to look for ways to establish a healthy
relationship to one’s surroundings i.e. to
find a balance between nature and the
built Environment.
What was your impression of attending
and leading a roundtable discussion at
Expo 2020’s French Pavilion?
We found that Expo 2020 presents
an impressive array of architecture,
design and thought-leadership. We
particularly enjoyed taking part in ‘The
French Approach to the Sustainable
and Desirable City’ symposium through
‘The Challenges of Tourism’ roundtable,
where we set out our vision for the
future of the hospitality industry. Today,
all developers are placing the question of
balance at the top of their agendas and
we feel that a sustainable approach to
design, such as ours, will increasingly be
adopted to achieve projects in harmony
with the world around them.
Stéphanie was also invited to
participate in the ‘Women Designing
for AlUla’ talk hosted within the AlUla
exhibition at Dubai Design Week, led by
Samantha Cotterell, Executive Director
of Design at the Royal Commission for
AlUla. This was a great opportunity
for (female) designers to discuss the
communal goal of showcasing the beauty
of AlUla to the world.
What trends do you see coming through
in the architecture / interior design
space?
We have noticed a tendency, or a desire
even, to return to what is essential, a
sort of “back to basics”! For example:
in terms of using local materials and
reinterpreting traditional patterns and
forms. Today, people expect a real
experience, a real sense of place, and
architecture is the first step to achieving
this authenticity. We also feel that people
are seeking more meaningful experiences
through travel. A fulfilment of the mind
as well as the senses. >>>
Stéphanie Ledoux
and Reda Amalou,
Partner Architects,
AW2 Architecture
Workshop
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WWW.CBNME.COM
CBNME
ARCHITECTURE
What are some of the biggest changes
you’ve seen in the past 10 years?
There has a been a really exciting change
over the past ten years around travel and
hospitality, whether high-end or more
affordable, becoming environmentally
and socially responsible. People want to
new hotels and resorts to have a positive
relationship with local communities and
environments, while also offering guests
meaningful experiences and interactions
with those communities and landscapes.
There is growing recognition that new
developments shouldn’t be “parachuted”
onto a site, they should be in a form of
dialogue with it, and belong to it in a
sustainable way.
There’s obviously a lot of focus on
sustainability now. How has that
evolved?
Sustainability is now the main prism
through which travelers understand
and enjoy a place. In the hospitality
sector, it is not only a question of how
to build but also how to offer guests the
possibility of observing a sustainable
approach to tourism.
Our bioclimatic approach to design,
which we have been developing over the
last 25 years, is now a given on every
one of our projects. It plays an integral
part in our concepts from the scale of the
masterplan down to the smallest details
in the interiors. Examples of this include
the use of local materials, sun protection,
natural ventilation and limiting the use
of energy.
These are all essential to our design
approach and are no longer considered
as compromises but rather guiding
principles.
Which building do you wish you had
designed in the Middle East?
It is a difficult choice. We were very
much impressed by the traditional
Bedouin tents, that are amazingly simple
but so efficient at providing shelter in the
desert climate. But, if we have to choose
an actual building, we would probably
choose Tuwaiq Palace in Riyadh. It is an
incredibly smart and beautiful building.
One which tells a story, unravels spaces
that open to nature and it was, although
built around 40 years ago, truly sensitive
to its context and environment. Its
bioclimatic approach is both poetic
and intelligent in a way that serves, still
today, as an example.
What is your dream client or dream
project?
Our dream client trusts that the design
will lead the asset to success. This client
understands that the design will create
the experience and therefore design
should be the main focus.
Our dream project is one that
immediately feels obvious when it has
been built. This means that it creates
a feeling as if it has always been there
(or should always have been there).
This type of dream project creates an
emotional relationship with the end user,
and this is what we work towards in
every one of our projects.
“IN THE HOSPITALITY SECTOR,
IT IS NOT ONLY A QUESTION
OF HOW TO BUILD BUT ALSO
HOW TO OFFER GUESTS THE
POSSIBILITY OF OBSERVING A
SUSTAINABLE APPROACH TO
TOURISM.”
Page 35
ENTERPRISE
AGILITY AWARDS
of the Year
2021
E N T R E P R E N E U R . C O M
E N T R E P R E N E U R A L A R A B I YA . C O M
1 5 D E C E M B E R 2 0 2 1 | 8 P M
| S O F I T E L D U B A I T H E PA L M |
#EntMEAwards
IN RECOGNITION OF THE HIGHLY ACTIVE COMMUNITY OF ENTREPRENEURS, THE ANNUAL ENTERPRISE AGILITY AWARDS:
ENTREPRENEUR OF THE YEAR, WILL TAKE PLACE AT SOFITEL DUBAI THE PALM, ON WEDNESDAY, DECEMBER 15, 2021 AT 8PM
Page 36
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WWW.CBNME.COM
CBNME
SMART CITY
H
isense, one of the world’s
leading consumer electronics
manufacturers dedicated to
developing and producing cutting
edge technology, has successfully
expanded its footprint in the B2B sector,
focusing on intelligent Smart City
solutions, interactive displays and 138-
inch all-in-one business solution screens
during its participation in the GITEX
Technology Week 2021.
HISENSE EXPANDS ITS B2B FOOTPRINT,
FOCUSING ON SMART CITY SOLUTIONS
HISENSE LAUNCHES INTELLIGENT PRODUCTS AND
SOLUTIONS THAT REDEFINES THE BUSINESS SPECTRUM
Page 37
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 37
NATURE-INSPIRED APPROACH | AHMED ALKHOSHAIBI, CEO OF ARADA
From retail and transportation to
healthcare and smart cities, Hisense
is paving the way for businesses with
advanced and efficient products and
in becoming seamless, secure and
well connected. “The introduction of
our B2B expansion marks an exciting
milestone in the Middle East region.
Hisense has always been solutions-
oriented and focused on driving value
through offering comprehensive and
integrated technological solutions to its
customers with the goal to make their
day-to-day lives easier, connected and
secure,” said Mr. Jason Ou, Managing
Director at Hisense Middle East &
North Africa. “With the growing
population and rapid urbanisation in the
region, traffic management initiatives
including safe driving, pedestrian safety,
and enabling commuters to spend less
time on the road has become vital.”
Recently, at the GITEX Technology
Week, Hisense displayed the range of
business solutions that captured the
attention of visitors and private and
government businesses attending the
event. Under the B2B segment, two
business solutions were launched.
1. The Grand 138-inch All-in-One
Business Solution (AIO)
The versatile, massive 138-inch All-
in-One Business Solution (AIO) screen
offers a multi-platform terminal that
supports Windows, IOS and Android
operating systems with screen mirroring
and counter control enabled. Made up
of 18 micro-LED blocks fitted into a
giant frame, the 138-inch screen displays
sharp, high-quality images without any
visible splices.
The full integration of the software
and hardware makes the 138-inch AIO
very simple and easy to use. The built-in
Android 8.0 OS with a 64-bit, 4-core
CPU for efficient response, along with
multiple connectors, including HDMI,
“HISENSE HAS ALWAYS
BEEN SOLUTIONS-ORIENTED
AND FOCUSED ON DRIVING
VALUE THROUGH OFFERING
COMPREHENSIVE AND
INTEGRATED TECHNOLOGICAL
SOLUTIONS TO ITS CUSTOMERS
WITH THE GOAL TO MAKE THEIR
DAY-TO-DAY LIVES EASIER,
CONNECTED AND SECURE.”
>>>
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SMART CITY
USB, network port, and Bluetooth grant
multi–function connectivity, allowing
the 138-inch AIO to live up to its name.
Typical uses for the AIO unit include
mid-to-large conference rooms, malls,
school auditoriums, stores, studios,
airports, transport terminals, and even
for at-home cinema experiences.
The product will be commercially
available from December 2021 with the
price ‘on request’.
2. Smart City Solutions
UAE has always been ambitious
in adapting to innovations toward
becoming a technologically advanced
nation. We see smart city projects
coming to life and supporting the
vision and directives of the leaders of
this country. Through encouraging
a safe transportation experience,
enhancing mobility through autonomous
transportation technologies for
increased productivity and reduced
traffic congestion, and boosting the
use of public transportation means to
reduce time spent commuting, we are
thereby “enabling residents and visitors
to reach their destinations safer, faster,
and happier.” The smart city solution
by Hisense comprises urban traffic
management and public transportation
solutions.
Urban Traffic Management
Developed with the aim to enable
integrated command and control
of traffic in an urban environment,
urban traffic management for smart
cities comprises signal control, signal
tuning services, and transportation
solutions and services to eliminate traffic
congestion and ensure road safety for
motorists and pedestrians.
Hisense front-end systems capture
traffic data via flow detection cameras,
radars and other monitoring systems to
oversee traffic queue length, occupied
lanes and the general flow, which is
then fed into the traffic data centre that
activates the application platform to
provide accurate solutions for real-time
traffic management.
Hisense provides two types of
traffic signal controllers; the high-
end controller, which is intended for
large intersections and highways with
frequent congestion, and the mid-
end controller for main roads and
coordinated intersections with relatively
less congestion.
HiCon, Hisense’s traffic signal control
platform, offers permutations of as
many as 40 control strategies in six
different categories to ensure all the
possible scenarios are covered. HiCon
is currently already functional in 20
cities in China, with around 2,000
signal controllers installed. The platform
has an “open NTCIP protocol,”
and therefore works well even when
integrated with signal controllers of
other brands. When combined with
guidance screens, HiCon helps influence
traffic behaviour, reduce traffic jams
and thereby reduce the amount of time
vehicles are on the road.
Hisense’s urban traffic management
also offers e–police solutions such as
capturing traffic violations such as
jumping the red light, incorrect lane
changing and driving in non-authorised
areas. In the case of China, Hisense’s
urban traffic management program has
helped by reducing travel time by 11%
to 26% in major cities and improving
road efficiency by 20%.
Smart City – Public Transportation
Solutions
Hisense provides smart transportation
solutions involving buses, taxis and
cargo through the use of on-board
terminals, in-vehicle monitoring, assisted
driving and driver behaviour analysis.
Hisense has gained recognition and
won numerous awards by successfully
undertaking the implementation and
installation of public transport solution
projects in 60 major cities in China.
The solution includes an on-board
terminal with multi-function integration
as the key equipment, which includes
business dispatching, VOIP calling,
driver attendance and a one-button
alarm. The equipment is supported
by other systems using AI technology
such as blind-spot pedestrian detection
(BSD), early warning systems based on
risk prediction (ADAS), and abnormal
driver behaviour detection (DMS) such
as smoking, making phone calls, and
fatigue driving. Smart video surveillance
systems are implemented for cargo
trucks to prevent theft and ensure cargo
safety and storage.
Hisense is introducing these solutions
in line with Smart Dubai’s vision to
embrace technological innovation
and advances to make Dubai a
more “seamless, safe, efficient and
personalised city experience for all
residents and visitors.”
“UAE HAS ALWAYS BEEN
AMBITIOUS IN ADAPTING
TO INNOVATIONS TOWARD
BECOMING A TECHNOLOGI-
CALLY ADVANCED NATION.”
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REPORT
U
nderstanding the challenges and
opportunities facing construction
professionals and organisations,
Project Management Institute
(PMI), the world’s leading
association for project
professionals, has launched Construction
Professional in Built Environment
Projects (CPBEP)™, its first industry-
specific solution tailored for construction
professionals.
As urban population centres swell,
climate change intensifies, and emerging
economies mature, the demand for
major infrastructure projects — and
the individuals who manage them — is
rapidly increasing. In fact, McKinsey
found that $3.5 trillion (equivalent
to AED 13 trillion) in yearly global
economic infrastructure investment will
be needed through 2035.
PMI worked with leading construction
organisations and subject matter experts to identify common
issues in the industry in order to create learning solutions that
help construction professionals evolve their project management
skills and lead their projects and organisations forward. The
courses and micro-credentials can help these professionals
through upskilling to ensure they have the power and technical
skills needed to deliver projects of all sizes more successfully,
especially as construction organisations experiment with
various new technologies and ramp up their work.
Challenges unique to the construction industry are detracting
project outcomes and taking a toll on the professionals leading
these projects — and the companies funding them.
In 2020, PMI surveyed more than 40,000 global Project
Management Professional (PMP)® certification holders
in the construction industry and found that 72 per cent of
them experience project delays always or often, 70 per cent
experience scope creep always or often, and 73 per cent of
projects ended over budget.
Addressing
Industry
Challenges
PROJECT MANAGEMENT
INSTITUTE (PMI) RELEASES
NEW CONSTRUCTION
OFFERING TO ADDRESS
INDUSTRY CHALLENGES AND
RAPID INDUSTRIALISATION
EFFORTS
Grace Najjar,
Managing Director
of PMI MENA
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 41
ADDRESSING INDUSTRY CHALLENGES | PMI RELEASES NEW CONSTRUCTION OFFERING
“PMI has long been dedicated to
helping people, organisations and
communities realise their potential. The
world’s leading association for project
professionals and changemakers, we
believe — wholeheartedly — in the
power of the project management
mindset,” said Grace Najjar, Managing
Director of PMI MENA. “Over
the years, we have seen just how
important project management has
been in bringing the most ambitious
construction projects to life. Be it with
our courses and learning solutions,
networking or advocacy, we are
committed to empowering construction
professionals across the Middle East
and North Africa to upskill, acquire
new tools and continue delivering truly
impactful projects.”
“History tells us that the construction
industry typically underperforms, but
that doesn’t have to be the industry’s
future,” added Ben Breen, Global Head
of Construction, PMI. “With more than
50 years in the project management
industry, PMI is uniquely positioned
to help equip professionals with the
skills needed to transform the surging
industry through developing these
innovative learning methods and
practices.”
The new offering includes seven
online learning courses, three of
which include the opportunity to
earn a micro-credential upon course
completion. The first three courses are
now available:
> Built Environment Project
Communication Pro
This micro-credential with a course
focuses on the power of effective
communication and how to improve
this skill, specifically in a construction
environment.
> Scope and Change Order
Management in the Built
Environment
This course focuses on project
outcomes and understanding how
technology can support scope
development, management, and
change order processes.
> Interface Management in the Built
Environment
This course focuses on the effective
management of communications,
relationships, and deliverables among
various stakeholders in large, complex
projects.
The remaining four courses will
launch in 2022, along with the
capstone exam that will award the
CPBEP certification to professionals
who pass the exam.
By working with industry experts,
such as Saudi Aramco, PMI created a
Certificate of Appreciation recognising
the efforts of changemakers across the
region.
“I am very pleased to have received
the certificate,” said Badr Burshaid,
Program Director at Saudi Aramco and
President of PMI KSA Chapter, after
receiving the Certificate of Appreciation
from PMI. “It is a great honour to be
recognised by the association for my
contributions to project management
as a profession and the construction
industry. Much more than a personal
achievement, the certificate speaks to
how diligent and resilient our wider
industry is, particularly in the wake of
COVID-19.”
“Construction projects have long
played a pivotal role in the development
of global companies and communities,”
Burshaid added. “That we, as an
industry, continue to navigate both new
and age-old challenges is a testament
to the capabilities of construction
professionals; as well as the support
we have been offered by project
management organisations the world
over. Today, with the range of project
management resources at our disposal,
including educational materials and
courses, we are even better equipped to
build more impactful projects that will
contribute to the creation of a brighter
future for all.”
“Construction
projects have long
played a pivotal role
in the development
of global companies
and communities.”
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CBNME
LUXURY MARKET
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TRANSFORMATION OF ONE WALL STREET
Tell us about Macklowe Properties, how has it
performed in 2021, and what are the plans in
2022?
Macklowe Properties has been an active and
profitable developer, owner and manager of
real estate investments for over 60 years, with a
portfolio that totals over 14 million square feet, with
commercial and residential developments in nearly
every submarket of Manhattan, and includes 432
Park Avenue, Metropolitan Tower, 737 Park Avenue,
the General Motors Building and the flagship Apple
Store in the GM Building’s Fifth Avenue Plaza.
We are primarily focused on the transformation
of One Wall Street into a condominium building
in the largest office to residential conversion in the
history of New York City, and this comes as a result
TRANSFORMATION OF
ANDREW JONES, THE DIRECTOR OF INTERNATIONAL SALES AT ONE WALL STREET, GIVES AN
EXCLUSIVE TO CBNME ON THE DEMAND FOR HIGH-END LUXURY PROPERTIES IN NEW YORK
SUCH AS ONE WALL STREET
>>>
ONE WALL STREET
Andrew Jones, the
Director of International
Sales at One Wall Street
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LUXURY MARKET
of the growth recorded within the residential market
in Downtown Manhattan. Compass’ Q1 2021 report
states that Downtown saw the most sales with a 29%
market share with the highest average price of $2.4M,
which also falls under the price range for luxury
residences.
This not only indicates the increasing demand in
luxury residences, but also indicates the increasing
interest from HNWIs and UHNWIs internationally.
The former Financial District of New York has seen
substantial change in the years since 9/11, most notably
in the relocation of major financial institutions to
Midtown Manhattan and a three-fold increase in the
residential population.
Over the last two decades and more than $30 billion
in investments later, this historic district of the city has
attracted a wealth of creative industries and in turn, a
three-fold increase in its residential population, now
offering historic and modern architecture, top-tier
educational institutions, world-class shopping and
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 45
TRANSFORMATION OF ONE WALL STREET
restaurants, exceptional
transportation infrastructure
and 84 acres of the city’s best
parks and waterfront access.
How did the real estate
market in New York get
affected by the COVID-19
pandemic?
The pandemic has halted
investments across all
markets, and New York
was no different; however,
the US real estate market
is now focused on its race
to recovery, now seeing
rapid growth results, more
than ever in Downtown
Manhattan, as more buyers
begin to recognize what the
neighborhood has to offer.
Tell us about the features of
the One Wall Street project
and how is it a unique
property for GCC buyers?
Investors and buyers from the
GCC coming into the New
York real estate market are
looking for a prime location,
an iconic landmark, and
luxury services – and One
Wall Street offers just that.
Since the start of the year,
we have received significant
interest from GCC buyers,
accounting to up to 15% of
our registered database.
The popularity of higher
education institutions in
the US has always been and
continues to be a big draw
for students from the Middle
East – 21% of students
looking to study abroad went
to the US in 2019, and we are
expecting to see an increase in
that percentage in the coming
year, especially in New York,
being home to some of the
most prestigious educational
institutions in the world.
One Wall Street also further
highlights how the area
is catering to this shift in
population that’s been
seen over the past decade.
Situated at the intersection
of two of New York’s most
recognizable streets, Wall
Street and Broadway, and in
the prime position of central
Downtown,
One Wall Street provides
an impressive offering to its
residents – exclusive access
to The One Club, offering
full membership to LifeTime,
a 75,000 square foot, four-
story, state-of-the-art athletic
club with spa, wellness
facilities , full-floor event and
entertainment space on the
39th floor with a full service
club restaurant and bar,
personal storage spaces. Also
you have the 75’ pool on the
38th floor, plus a co-work
business center, children’s and
teen amenity spaces.
Luxury services are important,
we offer on-site concierge
services. See separate fact
sheet which lists the services
and amenities.
What are the strategies
implemented by Macklowe
Properties to attract GCC
buyers.
As part of our ongoing
global sales and marketing
strategy, we are focused
on our conversations with
international buyers as well
as those from the GCC,
who have long recognized
NYC as a key market
within the US. As interest
from new buyers continue
to emerging from that
market, we are committed to
driving interest to our most
attractive properties, like
One Wall Street, through
communicating their unique
offerings that resonate with
the GCC buyers.
“WE ARE FOCUSED ON OUR CONVERSATIONS WITH
INTERNATIONAL BUYERS AS WELL AS THOSE FROM
THE GCC.”
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What is a Common Data Environment
(CDE)?
In short, a CDE is a collaborative
technology environment used by
everyone on a construction project so
they can communicate and coordinate
with all other members of the project,
helping to avoid costly duplications and
mistakes.
A CDE follows ISO 19650 guidelines
and functions as the single source of
project information. It is used to collect,
manage and share documentation, the
graphical model and non-graphical data
for the whole project team – whether it’s
created in a conventional data format
or in a Building Information Modeling
(BIM) environment.
Some critical functions that
construction businesses need from a
CDE
Of key importance to any construction
business in the Middle East is offline
access to project documents - and that
they synchronize changes smoothly
when back at HQ or in their usual data
environment.
The CDE must also integrate with
the company’s current applications and
workflow to avoid version conflicts and
data silos. If these key factors all work
successfully, you get a quicker project
handover time, a more secure project
process, and a comprehensive data trail.
Unfortunately, many construction
teams struggle to manage and share
information effectively. For example,
some CDE solutions store data in silos,
which creates problems managing
security and audit history. And if team
members experience accessibility issues,
they cannot be confident that they are
accessing the latest version of content,
which can lead to duplications, confusion
and time-wasting.
These challenges have led to some
misconceptions about CDEs, particularly
around the use of construction data in
the cloud, connectivity and flexibility.
It is important that we examine these
misconceptions, because a great CDE not
only stores and protects all associated
content in a single, secure repository in
the cloud, but it also makes sure that the
right people can access it easily and at
the right time.
So let us look at four common
misconceptions about CDEs.
A - WRONG
It is impossible to collaborate with
external people during the bidding
process without using email or file
transfer protocol (FTP).
The problem with relying on email
and FTP during the bidding process is
multifold. Email often has enforced size
limits and searching through emails for
incoming bids can be confusing and
result in lost information and lost time.
Similarly, unreliable connectivity can
lead to long download times for FTP
files, especially with the advent of BIM,
which means that packages are becoming
larger than ever. These problems
disappear when using a modern CDE.
> Connectivity issues – not a problem
Rather than downloading large files,
a CDE can send unique links to each
bidder. This direct data connection to the
cloud negates bandwidth interruptions,
so if a download pauses because of a
connectivity problem (for example, a
poor Internet connection), the download
resumes once connectivity is restored.
> Incoming bid management is easier
Unlike traditional, cumbersome
technologies and methods, vendors
who manage incoming bids can instead
place estimates directly into a CDE. By
providing upload links, each vendor
can simply drag and drop their tenders
into a pre-assigned folder. And to make
CBNME
TALKING POINT
HOW TO TRANSFORM CONSTRUCTION
PROJECT COLLABORATION WITH COMMON
DATA ENVIRONMENT (CDE) TECHNOLOGY
Andrew Martin, Senior Sales & Marketing Director EMEA
& Managing Director UK at Egnyte dispels some common
misconceptions around CDEs – especially in a cloud
environment – and explains how CDEs can transform
collaboration on construction projects
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 47
sure they do not receive bids after the
deadlines, they can add expiry dates.
> Permission-based access provides
heightened security
Security can be at risk when accepting
and sharing information with external
parties. In a truly collaborative and
secure CDE, permissions and rights
are assigned based on whether a user
is internal (an employee) or external (a
member of the supply chain).
B - WRONG
Employees cannot work from home if
business data is to remain protected
Remote and home-working is on
the increase, with four out of five (81
per cent) of Middle East and African
(MENA) professionals seeking remote
jobs in 2021. This has created a serious
data protection problem for businesses,
with many people assuming it is
impossible to combine data protection
with home working. However, this is
untrue. Data are arguably a business’s
most important assets, so data protection
is paramount. And yet flexible working
against deadlines can lead users to
find their own ways to work around
technology problems, which can
expose the business to great risk. For
example, employees may be tempted
to use external drives or personal
cloud products to download files on
unprotected laptops with no data
governance policies like, for example,
sharing permissions and data lifecycle
management.
Such risks do not extend to a CDE.
Whether they are in the office or
at home, employees have a direct
connection to work folders, the
appropriate view into the team’s
single source of information for
the project – and all without using
a virtual private network (VPN).
For example, when a bid comes in
via a CDE, the quantity surveyor
might be granted access. Then,
as the bid progresses through the
workflow, project owners can give
or remove permissions from other
stakeholders as required. Flexible
working: check. Data protection:
check.
C - WRONG: Onsite collaboration
requires high-speed Internet
Although a CDE does require some level
of onsite connectivity, it does not have
to be high-speed or always available.
Instead, you can sync files to laptops or
mobile devices for offline access so that
people can continue to work remotely.
Once the team member is back within
Wi-Fi or cellular range, the files will
automatically be synced back to the
cloud.
> For faster access to new or changed
information: caching.
Caching frequently accessed content
to a storage device in the site cabin is
another option. It provides users with
very fast access to the essential data they
need without having to rely heavily on
high bandwidth speed or reliability. These
devices can be installed easily at the cabin
or pre-built and shipped there. They can
then be deployed in minutes.
You can improve performance further
by syncing between the site cache and
the cloud, so only small items of new
or amended information get uploaded
instead of the entire file.
And finally…
D - WRONG: CDEs do not deliver tangible
ROI
A well-executed CDE supports multiple
file-types and applications, while
providing a clear and concise way for
teams to be organized and efficient
throughout construction projects.
Companies that have invested in a
modern CDE system designed with the
construction industry in mind, see a return
on investment at practically every stage of
the project. While a less stressed, happier
project team is more difficult to attribute
to the bottom line, there are some specifics
that can be.
These include:
> Increased efficiency and reduced rework
> A shorter learning curve for sustained
productivity
> Time saved locating documents
> Faster project close and handover CDE
and the race for digital transformation
with the race for digital transformation
still running at full speed, construction
businesses that grasp the new approaches
to processes, communication and
collaboration will be well placed to come
out ahead of their future competitors.
HOW TO TRANSFORM CONSTRUCTION PROJECT COLLABORATION
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CBNME
D3
EXECUTIVE DIRECTOR,
DUBAI DESIGN DISTRICT (D3)
“SINCE TAKING ON THIS ROLE, MY MISSION
FOR D3 HAS BEEN FOCUSED HEAVILY
ON SOLIDIFYING THE COMMUNITY OF
CREATIVES AND SUPPORTING HOME-GROWN
BRANDS.”
Khadija
Al Bastaki
BUILDING
ECOSYSTEM
A CREATIVE
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 49
BUILDING A CREATIVE ECOSYSTEM | KHADIJA AL BASTAKI, EXECUTIVE DIRECTOR, DUBAI DESIGN DISTRICT
What is your vision of d3 in 5 years’ time?
At Dubai Design District (d3), our main objective
is to seek out new ways to enable our creative
community. We aim to provide an ecosystem that
allows creatives to experiment, flourish and inspire
and to come together and rethink the regular.
Within the next five years, we look to optimize
our support for the creative scene even more by
offering a platform to an increasingly diverse range
of businesses and brands. This will include even
more emerging local and regional homegrown talent
and entrepreneurs to global names across our four
segments of fashion, design, architecture and retail.
We will look to building more exciting partnerships
too on the local, regional and international level as
collaboration is key to all that we do.
And by following this vision we aim to support
even further the vision of the Dubai and UAE
leadership to grow the contribution that the creative
sector makes to the economy, and to transform the
emirate into a global hub for the creative industries.
The Dubai leadership announced plans this spring
to transform the creative sectors and generate
thousands of new jobs. The creative economy is seen
as an engine of growth and their aim is to almost
double the number of companies in the city’s creative
sector to 15,000 by 2025 – and we aim to play an
instrumental role in this at d3.
How have you integrated your values and mission
into d3’s structure?
To me collaboration and sustainability are vital
values. As such, we have woven them into the
fabric of our DNA here at d3. We are an extremely
friendly and welcoming society always looking to
form new partnerships and welcome talents from
all corners of the world. Sustainability has become
increasingly important in our world today and we at
d3 have strived to demonstrate and advance human-
centric approaches to design in efforts to make our
lives more sustainable and increase efficiency and
wellbeing.
Since taking on this role, my mission for d3 has
been focused heavily on solidifying the community
of creatives and supporting home-grown brands.
As a regional hub for art and creativity, we actively
seek opportunities to come together and promote
local talent, celebrate achievements, and navigate the
region’s next chapter of growth and innovation by
rethinking art, architecture, fashion and design. >>>
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CBNME
D3
How has COVID-19 affected the industry,
and how has d3 aided the community
during difficult times?
Over the course of the pandemic to
date we have explored all sorts of ways
in which to support the industry. And
looking back, the last 18 months has
seen our community show incredible
resilience and collaboration.
We took several measures early on to
help our business partners to minimise
uncertainty, ensure business continuity
and maintain financial resilience. We are
also very proud of the #AThread4Cause
campaign which was launched in the
first months of the pandemic, where we
partnered with the Arab Fashion Council
to call the UAE-based fashion designers
to use their craftsmanship and haute
couture flair to make surgical attire for
the UAE’s healthcare industry. In the
end, we at d3 became a central logistics
hub for the campaign which saw seven
business partners representing more than
50 tailors and pattern makers making
the PPE.
As the pulse of the region’s design and
creative scene, we have absorbed many
learnings from the pandemic, and we
are even more determined to continue
rethinking the regular by embracing the
inevitability of change and becoming
active architects of the future creative
landscape.
What qualities do you possess that you
think have contributed most to your
success?
I believe my curiosity is a key factor in
my accomplishments and the success
of d3. We are inspired by anything that
triggers passion and curiosity. That’s
something we pride ourselves on here at
d3. Our commitment to “Rethink the
Regular” requires us to continually be
curious and question ourselves, our ways
of doing things, and what impact we
hope to have on our community.
Our innate desire to collaborate is also
a key to our growing success. We are
actively working towards a collective
platform where we build each other up
by combining our extraordinary talents,
challenging each other to innovate and
sharing a ride to the frontline of the
global design landscape.
How do you manage and motivate your
team?
We at d3 are extremely motivated by the
fact that we can contribute to such as
exciting and multifaceted field holding
immense cultural, social and economic
value. Design matters more than ever
before in a world that is changing so
quickly and so profoundly. Despite the
unprecedented times, the appetite for
design and innovation is not changing,
but simply migrating into other spheres,
especially digital. Nevertheless, design
holds the key to innovation because it
humanises technology and transforms
the creative industries. Knowing this we
strive to continually invest in emerging
talent and providing them a launching
platform.
What do you find most difficult, and how
do you strive to solve it?
Our community is home to a breadth of
businesses in different stages of growth,
and there’s no one size fits all solution
in terms of the support they need. I find
it to be an exciting challenge to explore
how we can give them the right level of
support and consultancy to reach new
heights. The success of our students
and start-ups is especially important to
us, and we invest a lot of resources in
enabling them. This requires that we
constantly evaluate and enhance the
scope of opportunities and assistance
available, and devise innovative ways
to provide them a visible platform for
future investment, partnerships and
prospects.
What is the most important lesson
you’ve learned in your career to date?
Ensuring business continuity during
the COVID-19 pandemic was an
accelerated learning experience for all
of us. We have always commended
“OUR COMMITMENT TO “RETHINK THE REGULAR”
REQUIRES US TO CONTINUALLY BE CURIOUS AND
QUESTION OURSELVES, OUR WAYS OF DOING
THINGS, AND WHAT IMPACT WE HOPE TO HAVE
ON OUR COMMUNITY.”
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021 | 51
ourselves on our agility as a community,
and the pandemic challenged how we
responded to cascading regulations and
strategies. I’m proud that we were able
to rapidly deliver adaptive solutions and
infrastructure so our business partners
could continue creating, collaborating
and innovating. It was a test that
ultimately proved our resilience and
unity as both a business district and
creative hub.
What are the key projects you’re
working on? Is there an important
initiative or promotional activity you’re
currently working on that you’d want to
share?
We have just wrapped up the 7th edition
of Dubai Design Week. The event was
a huge success showcasing our creative
community’s inspiring talents through
forward-thinking panel discussions,
workshops and insightful exhibitions.
This year’s edition presented the most
extensive programme to date with more
than 250 events – and it was fantastic to
see so many people back in person too.
The community was delighted to be back
together.
We also presented the 2040: d3
Architecture Exhibition, alongside Dubai
Design Week. With a theme of ‘2040’ the
innovative multimedia experience took
visitors on a journey to envision how
Dubai could look in 20 years, aligned
with the urban transformations outlined
by the Dubai 2040 Urban Master Plan. It
was our second architecture exhibition at
d3. And we’ve actually now extended it
until December 31 given the interest in it.
Prior to Dubai Design Week, we also
welcomed the world to d3 for Arab
Fashion Week-Women’s Spring Summer
2022, following our partnership with
the Arab Fashion Council this summer.
And we now look forward to having
the men’s edition of Arab Fashion Week
in January. With a variety of other
upcoming events there is much to look
forward to and we’re very excited for
a very busy program over the coming
months. As we prepare for another
exciting period, we’re always working
to source new talents and form new
partnerships to join the fold of the d3
community – this is always a key priority
for us.
What were the key successes of this
year’s Design Week – how do you plan
to build on it going forward?
This past Dubai Design Week boasted
the biggest programme in its seven-year
history. It was amazing to offer the
most extensive program to date and this
really highlights the growing interest
and appetite for design in Dubai and the
region. The diversity of creativity was
inspiring.
We are so proud of our strategic
partnership with Dubai Design Week
and to see how the event has grown
and evolved since we helped launch it in
2015. We showcased 130+ international
and regional exhibitions and brands
from over 20 countries. The event
welcomed thousands of guests to the 50+
talks featuring regional and international
industry leaders, shedding light on the
latest innovations and trends in the
global design scene. It is always one of
the most exciting moments of the year
for us at d3 – and it is so important to
bring the design community together in
this way, to exchange ideas, collaborate,
learn from each other and inspire.
Plans of mega cities are being set today
and construction is underway as we
look to a growing population, which is
set to reach 9.7 billion people by 2050.
Establishing dialogue on the future
of sustainable cities has never been so
important, which is why we were excited
to organise the second edition of d3’s
annual architecture exhibition, following
the successful inaugural event last year.
BUILDING A CREATIVE ECOSYSTEM | KHADIJA AL BASTAKI, EXECUTIVE DIRECTOR, DUBAI DESIGN DISTRICT
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52 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
CBNME
TRUCKS
U
D Trucks has launched Euro 5
versions of its popular Quester
and Croner trucks in the re-
gion for the first time. The
new trucks feature significant
upgrades to minimise their en-
vironmental impact, improve
efficiency and uptime, increase
profitability, and optimise the Total
Cost of Ownership (TCO), all without
compromising the benefits offered by the
previous models.
The launch of the new Euro 5 trucks
comes ahead of the introduction of new
regulations in fast-growing regional
countries such as the United Arab Emir-
ates, which currently has a Euro 4 mis-
sion standard, and Qatar, which will be
adopting Euro 5 emission standards by
mid-2022.
This move by UD Trucks allows busi-
nesses to better prepare for the switch to
more environmentally-friendly fleets, as
the Euro 5 range reduces NOx emissions
by about 43 percent compared to Euro
4 and significantly reduces the carbon
footprint of the vehicles through cleaner
emissions.
The official launch event was UD
Trucks’ first since the onset of the
COVID-19 pandemic and took place at
the Dubai Autodrome. The event, which
adhered to all necessary health and safety
guidelines, was attended by the Japanese
Consul-General in the UAE, Mr. Noboru
Sekiguchi, as well as some 160 customers
UD TRUCKS LAUNCHES
THE NEW EURO 5 RANGE
UD Trucks launches the new Euro 5 Range in the region and upgrades
its existing Quester & Croner Euro 3 Trucks with enhanced features
Page 53
UD TRUCKS LAUNCHES THE NEW EURO 5 RANGE
from across the region, who were able to ex-
perience driving the new trucks first-hand, and
were also given a chance to visit EXPO 2020.
The number of advanced features offered on
the Quester, one of UD Trucks’ most estab-
lished, durable and efficient trucks, has been
added along with the latest Euro 5 upgrade.
The Quester Euro 5 range, with 460 hp and
2250 Nm torque, also delivers improved fuel
economy by about 10 percent, assisted by the
ESCOT automated manual transmission fea-
ture, a lighter tare weight and optimised drive-
line. Improvements made to the new Quester
also extend to safety, where ESCOT takes
away the drivers’ need to shift an average of
1,000-1,500 times a day by automatically se-
lecting the right gear at any given time.
This leads to increased focus and safety for
the driver. The latest Euro 5 upgrades also
add to the Croner’s impressive specification
list. The Croner is available in three models -
MKE, LKE and PKE - with wheelbase variants
that offer up to 21 different configurations to
suit the specific demands of various industries.
The truck’s fuel efficiency has been im-
proved, in part due to a more aerodynamic
cab design that reduces drag by 5 percent
compared to previous models. The Croner is
very much driver-focused as its cabin is de-
signed to put driver comfort first with numer-
ous active and passive safety features to pro-
tect the driver, cargo, and surrounding traffic.
Taking into account that emissions from
transportation alone have the potential to
increase global emission levels by over 1.5
per cent, these heavy-duty and medium duty
trucks, which combine optimal fuel efficiency
with enhanced durability, have evolved further
to meet modern transport and environmental
challenges.
THE NUMBER OF
ADVANCED FEATURES
OFFERED ON THE
QUESTER, ONE OF
UD TRUCKS’ MOST
ESTABLISHED,
DURABLE AND
EFFICIENT TRUCKS,
HAS BEEN ADDED
ALONG WITH THE
LATEST EURO 5
UPGRADE.
>>>
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54 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
Being the first truck manufacturer to
introduce Selective Catalytic Reduction
(SCR) technology in 2004, UD Trucks’
new range features SCR technology to
significantly boost environmental protec-
tion and fuel economy.
With such benefits, SCR technology is
proven to be more reliable when com-
pared to other emission control technolo-
gies for reducing emissions.
The new range focuses on three themes:
improved efficiency and optimised TCO;
better uptime; and better for the envi-
ronment. The truck manufacturer also
delivers better uptime for both models via
less maintenance time and an expanded
AdBlue supply network, which is a safe-
to-use diesel exhaust fluid used in vehicles
with SCR technology to reduce harmful
gases from being released into the atmos-
phere.
Most importantly, a cleaner and more
robust engine configuration with lower
sensitivity to sulfur content in fuel leads
to a longer engine life and contributes to
a better environment. The truck is fitted
with innovative UD Telematics - a high-
tech wireless communications system,
which allows transportation companies to
maximise efficiency with real-time vehicle
tracking and geo-fencing.
The Quester provides the ultimate com-
fort and experience for the driver with a
new steering wheel and improved seat.
The new range of Quester and Croner
trucks, both Euro 5 and Euro 3, features
a new instrument cluster with real-time
fuel coaching. This enhancement provides
the driver with immediate and specific
feedback on driving techniques that are
more fuel efficient.
Mourad Hedna, President of UD Trucks
Middle East, East and North Africa, said:
“In the rapidly-changing trucks industry,
launching the Euro 5 trucks is a core
focus for UD Trucks. The Quester and
Croner Euro 5 models reflect UD Trucks’
‘Better Life’ commitment. The launch is
another example of offering optimum
support for our customers as we make
sure they are ready for any new regula-
tions in such a fast-growing region.”
At launch, the new Euro 5 models will
be available in the United Arab Emirates
and Qatar. At the same time, regional
markets such as Saudi Arabia, Bahrain,
Kuwait, Pakistan, Iraq, and others will
benefit from new, improved versions of
the Euro 3 Quester and Croner models.
These new Euro 3 models will also
enjoy a number of upgrades and improve-
ments to offer a more driver-focused and
environmentally-friendly alternative,
while ensuring optimum profitability for
customers around the region.
Other than the engines, the Euro 3
trucks receive the same upgrades as the
Euro 5 models, such as the new instru-
ment cluster, ESCOT automated manual
transmission feature, fuel coaching sys-
tem, body builder module, and the UD
Trucks Telematics Services.
CBNME
TRUCKS
Page 55
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56 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
CBNME
MACHINERY
A
Linnhoff TSD1500 Mobile
Asphalt Plant has achieved
remarkable progress on
a high-profile African
road project, the Grade
Separation of the Tema
Motorway Interchange. The roundabout
at the Interchange had been troubling
motorists with its severe traffic congestion
that often exceeded 1 km during peak
hours, and had become a pressing issue
for the government to tackle. The ‘Project
for the Improvement of Ghanaian
International Corridors’ was therefore
implemented – one of the priority
projects proposed in the ‘West Africa
Growth Ring Corridor Master Plan’.
A US$57million grant from the Japan
International Cooperation Agency (JICA)
soon followed in aid of this project.
The Motorway Interchange at Tema,
Ghana’s largest port city, forms the
crossroads of two of the country’s
busiest international corridors: National
Highway 1 (N1), which hugs the
Ghanaian coastline virtually all the way
between its borders with Ivory Coast
and Togo, and, in the far east, National
Highway 2 (N2), its main north-south
highway which leads up to the border
with Burkina Faso.
In February 2018, work on the
Tema Motorway Interchange began,
transforming the roundabout into an
interchange with an underpass, the
construction of a 2.1 km three-lane dual
carriageway with 730 m underpass on the
N1 and improvement of 1.9 km of two-
lane dual carriageway on the N2. It also
included the paving of five service roads
and eight ramps for right-turning traffic,
Overcoming
Obstacles
LINNHOFF ASPHALT PLANT OVERCOMES LOGISTICAL
CHALLENGES ON GHANA ROAD PROJECT
Page 57
OVERCOMING OBSTACLES | LINNHOFF ASPHALT PLANT OVERCOMES LOGISTICAL CHALLENGES
a 190 m-long box-culvert underpass, four
disability-friendly pedestrian bridges,
traffic signals, street lighting and other
safety-critical features.
The Linnhoff TSD1500 MobileMix
Asphalt Plant consistently churned out
100-120 tonnes of hot mix asphalt per
hour, playing a crucial role in keeping
the project on track. Overall, it produced
around 52,000 tonnes of hot mix asphalt
for the construction of a total of 150,000
m2 of asphalt works, for use in the base,
binder and wearing courses.
The plant’s unique dual-function
screen drum technology enables both the
drying and screening of aggregates to be
processed in the same drum, eliminating
the need for a hot elevator and vibrating
screens. Not only does this reduce
fuel consumption and emissions, but
maintenance is easier too, reducing costly
downtime.
All of the four main mobile modules
that make up each Linnhoff TSD
MobileMix asphalt batch plant are
pre-assembled at the factory, before
undergoing rigorous test cycles to ensure
smooth set-up once they reach the jobsite.
And, being equipped with a hydraulic
powerpack self-jacking support system,
there is no need to employ large cranes
for the installation and dismantling
processes, meaning plant operation can
begin more quickly.
By offering important advantages in
terms of enhanced mobility, the Linnhoff
TSD series is ideal for use in remote
locations or short-term projects. After
the work on Tema Intersection was
completed, the plant was moved to
the National Trunk Road N8 jobsite.
The mobility of the plant is extremely
beneficial, especially when the contractor
moves on to different projects, explained
Teo Siang Leong, General Manager
(Sales), Lintec & Linnhoff Asphalt Pte
Ltd.
According to B&FT Online, the
improvements in the Tema Motorway
Interchange is expected to shave 15
minutes off the 20-minute delay that
motorists used to experience at the old
roundabout. It would also improve
the capacity, safety, and efficiency of
transport and freight that was generated
in Tema, Ghana’s largest port city.
This high-quality road infrastructure
will lead to vastly improved logistics
to and from Tema Port, boosting trade
with neighbouring countries. It will
bring a better future for all people in the
region, contributing not only to Ghana’s
economic growth but also the economic
development of West Africa as a whole.
THE PLANT’S
UNIQUE DUAL-
FUNCTION SCREEN
DRUM TECHNOLOGY
ENABLES BOTH
THE DRYING AND
SCREENING OF
AGGREGATES TO
BE PROCESSED IN
THE SAME DRUM,
ELIMINATING
THE NEED FOR
A HOT ELEVATOR
AND VIBRATING
SCREENS.
Page 58
58 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
CBNME
ENERGY
Y
ellow Door Energy, a UAE-based
sustainable energy provider for
businesses, has been awarded
a solar project with ETG, a
diversified global conglomerate,
for its agricultural processing and
food storage facility in Dubai
World Central Free Zone, Dubai,
UAE.
The 383 kilowatt-peak rooftop
solar plant is expected to generate
620,000 kilowatt-hours of clean
energy in its first year of operation,
equivalent to reducing 6,000 tonnes of
carbon emissions over the system lifetime.
Over 700 solar panels will be installed to
cover 3,100 square meters of roof space,
meeting 85% of the facility’s energy
consumption needs.
Tarun Chawla, Chief Operating
Officer for ETG’s Pulses and Edible Nuts
Business, said: “ETG is dedicated towards
driving sustainability. This partnership
with Yellow Door Energy will help us
utilize clean energy for our processing, in
turn providing eco-friendly commodities
to our customer base. We aim to
undertake similar measures on a global
scale to ensure we leave behind sufficient
resources for future generations.”
Rory McCarthy, Chief Commercial
Officer of Yellow Door Energy, said:
“We are proud to support ETG in its
sustainability journey and contribute to
the strengthening its food value chain. As
the economy recovers from the pandemic,
we encourage businesses to consider solar
as part of their recovery plans so that they
can immediately reduce electricity costs
and regain their competitiveness. Yellow
Door Energy is honored to contribute
to DEWA’s Shams Dubai Program and
the UAE’s Net Zero by 2050 Strategic
Initiative.”
As the solar lease provider, Yellow
Door Energy is responsible for financing,
designing, building, commissioning,
operating and maintaining the solar plant
for the duration of the agreement. By
working with solar developers, building
owners can reduce their energy costs
without any upfront investment or
operational risk, while maintaining focus
on their core business and enjoying the
benefits of clean energy.
YELLOW DOOR ENERGY
PARTNERS WITH ETG ON SOLAR LEASE IN DUBAI
“YELLOW DOOR
ENERGY IS HONORED
TO CONTRIBUTE
TO DEWA’S SHAMS
DUBAI PROGRAM AND
THE UAE’S NET ZERO
BY 2050 STRATEGIC
INITIATIVE.”
Page 59
Page 60
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