Construction Business News, December 2024
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THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION
PROFESSIONALS
SUSTAINABILITY
Crafting sustainable legacies with KPM
REAL ESTATE
To Make A Strike along JLL!
ARCHITECTURE
Cities in the Sky by DLR
D E C E M B E R 2 0 2 4 | C B N M E . C O M
A VISION OF TRANQUILITY:
SOBHA HARTLAND II
Constructing Boundless Potential
Discover the visionaries transforming Egypt’s
real estate with a bold fusion of heritage and
innovation
Where luxury, nature, and innovation
unite in the heart of Dubai
Page 2
New IVECO S-Way: high technology and efficiency on all missions
A wide choice of Euro III / V diesel engines, delivering class-leading power from 360 hp
to 560 hp Euro III / 570 hp Euro V and superior fuel economy.
12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Full range of fuel-saving devices, such as anti-idling feature, EcoSwitch, Ecoroll and Smart Alternator.
Top levels of comfort and safety, with a completely redesigned and reinforced cab,
featuring enhanced direct visibility and enlarged cab livability.
Drive the new way.
Page 3
IN THIS ISSUE CBNME
32
26
18 FM
REDEFINING EXCELLENCE
20 SUSTAINABILITY
CRAFTING SUSTAINABLE LEGACIES
24 TECHNOLOGY
ARCHITECTING A FUTURE
28 COVER STORY
A SYMPHONY OF LUXURY, SERENITY,
AND VISION
34 EGYPT
SKYLINE OF AMBITION
46 ARCHITECTURE
CITIES IN THE SKY
50 LUXURY LIVING
A JEWEL IN THE SKY
52 REAL ESTATE
TO MAKE A STRIKE!
54 RAK
SUSTAINABLE. AMBITIOUS.
TRANSFORMATIVE.
56 SUSTAINABILITY
THE FUTURE IS GREEN
58 KSA
STADIUMS MEET SKYLINE
62 INTERVIEW
RETAIL EVOLUTION: INNOVATION &
SUSTAINABILITY
64 EXPERT INSIGHT
MARVELS OF MODERN CITIES
66 INSIDER VIEW
BEHIND DUBAI’S REAL ESTATE
TRIUMPH
68 EXPERT INSIGHT
INNOVATIONS IN PROPERTY DESIGN
AND AMENITIES
70 UNSUNG HEROES
ANNABELLE MORRIS
18
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 3
Page 4
Nestled by the coast of Lusail sits the splendor of
Raffles and Fairmont Doha, where luxury is rooted
in even the smallest details. Open the doors to
mesmerizing hospitality and make memories in a
world of sophistication.
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Keep up to date with all the latest
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8 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 9
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Page 10
A
s we close the curtain on 2024, we find ourselves
standing at the pinnacle of an extraordinary
year—a year packed with milestones, celebrations,
and a whole lot of coffee-fueled magic. It’s safe
to say, this year wasn’t just great; it was epic!
Businesses thrived, the construction industry soared, and we
at CBNME were right there, capturing every brick, beam,
and breakthrough.
This year, the construction industry didn’t just build towers;
it built legacies. And we didn’t just cover the news; we
celebrated the stories that mattered. Our events brought
together the titans of the industry—those who turned
blueprints into reality—and honored their incredible
achievements. Editorial editions flew off the press (and
into your inboxes), packed with insights, innovation,
and maybe a sprinkle of our signature wit. Whether it
was awarding excellence or spotlighting trailblazers, we
toasted to the indomitable spirit of our industry.
But let’s be real—success isn’t a solo sport. It’s a relay
race, and our team ran it like pros. From creative
brainstorming sessions to frantic deadline scrambles
(where we somehow still found time for cake), teamwork
was the cornerstone of our triumphs. Every article, every
event, every celebration—it all happened because of a
team that believed in turning visions into victories. If
2024 was a skyscraper, our team was the foundation that
made it possible.
And let’s not forget you—our readers, partners, and
supporters who’ve joined us every step of the way.
Your trust, engagement, and feedback have been the
wind beneath our wings (or snowboards, as it happens).
Together, we’ve built something truly remarkable, and
we can’t wait to take it to even greater heights with you
in 2025.
Now, we’re swapping hard hats for snow boots and
trading deadlines for downhill slopes. It’s time for a well-
earned snow-filled escape, complete with hot cocoa, cozy
fires, and maybe a snowball fight or two. Why? Because
when 2025 arrives, we’ll be back—bolder, bigger, and
ready to take on the world.
Here’s to 2024—a year we built, celebrated, and
conquered. And here’s to 2025, the next adventure. See
you after the slopes!
2024: Built, Celebrated, Conquered—
Now for Some R&R!
Vibha Mehta
Editor-in-Chief
vibha@bncpublishing.net
Vibha Mehta
vibhamehta01
@vibhamehta01
CBNME
LETTER FROM THE EDITOR
Page 11
ANANTARA SHARJAH RESIDENCES
A NEW CHAPTER OF LUXURY EXPERIENCES
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As an investment, owners can enjoy the benefits of a rental management scheme operated by
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resident in the property.
To register your interest, visit arada.com
LIFE IS A JOURNEY.
Page 12
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Raffles Doha, Iconic Towers, Marina District, PO BOX 4747, Lusail, Qatar
Page 14
T
he groundbreaking ceremony for Land of Legends
Qatar was held on 21 November 2024, marking
the start of an ambitious project aimed at
transforming tourism and entertainment in the
region. A collaboration between FTG Development
and Qatari Diar Real Estate Investment Company, this
landmark destination will span over 650,000 sqm, offering
seven themed zones with immersive attractions, cultural
experiences, and family-friendly activities.
Held under the patronage of His Excellency Sheikh
Mohammed bin Abdulrahman bin Jassim Al Thani, Prime
Minister and Minister of Foreign Affairs, the project will
feature highlights such as the Kingdom Hotel, Music Hotel,
thrilling water adventures, an 80-meter-high mountain, and
scenic canal boat parades. Visitors can also enjoy luxurious
villas and world-class dining.
His Excellency Abdullah bin Hamad bin Abdullah Al Attiyah,
Minister of Municipality and Chairman of Qatari Diar,
emphasized the project’s role in enhancing Qatar’s position
as a leading tourist destination, advancing economic
diversification, and attracting investments. Eng. Ali Mohamed
Al-Ali, CEO of Qatari Diar, highlighted its sustainability
focus and job creation potential, while FTG’s Fettah Tamince
described it as a vibrant entertainment hub.
Part of the 8-million-sqm Simaisma Project, Land of Legends
Qatar will open by 2028, attracting 2 million visitors annually
with an investment of $3 billion.
QATARI DIAR AND FTG DEVELOPMENT BREAK GROUND ON $3 BILLION
LAND OF LEGENDS THEME PARK
Both parties join forces to create a 650,000 sqm landmark destination
CBNME
REGIONAL NEWS
14 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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F
oster +
Partners’
Bilaj Al
Jazayer Beach
masterplan will
create a dynamic new
destination on Bahrain’s
southwest coast.
Spanning 3.5 kilometres
of beachfront, the
walkable mixed-
use district provides
new homes, hotels,
and retail, alongside
public green spaces
and state-of-the-art
amenities. Drawing
inspiration from Miami’s
low-rise Art Deco
buildings and Bahrain’s
traditional vernacular,
the masterplan
takes a multi-
layered and human-
centric approach to
architectural design.
Gerard Evenden, Head
of Studio, Foster +
Partners, said: “We are creating a
green and walkable community on the
beach, which offers a range of crafted
experiences for residents and visitors.
The permeable development features
tree-lined streets, shaded courtyards,
and a spectacular public park directly
connecting with the waterfront.
Needless to say, the west-facing
district will also offer some of the best
sunset views in Bahrain.”
The masterplan is planned around
three primary axes: Beach Drive, Main
Boulevard, and Bilaj Al Jazayer Avenue,
all designed to encourage walking and
cycling with pedestrian walkways and
bike lanes. Human-scale buildings
on Beach Drive feature ground-
level shops, restaurants, and cafes
to activate the beachfront. Learning
from Bahrain’s traditional passive
design strategies, the mixed-use
neighbourhoods include shaded green
courtyards and alleyways, offering cool
outdoor spaces for all. The centrepiece
is a public surf park, featuring
advanced wave-generating technology
to replicate the ocean environment on
land.
A verdant park is a green buffer
between the beachfront and the main
road. The beach connects with a series
of piers extending into the sea and
creating protective coves to shield the
shoreline.
The masterplan framework has
been developed for Edamah, a
leading real estate investment and
development company committed
to creating sustainable, high-quality
developments that enhance Bahrain’s
urban landscape.
Inspired by Miami’s Art Deco style and Bahrain’s traditional architecture, the
masterplan features a multi-layered, people-focused design approach
FOSTER + PARTNERS UNVEILS THEIR DESIGNS FOR THE BILAJ AL JAZAYER
BEACH MASTERPLAN IN BAHRAIN
REGIONAL NEWS
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ACCURACY MIDDLE EAST NAMES BENOIT MEULEWAETER AS DIRECTOR
A
ccuracy, the international independent
advisory firm, has appointed Benoit
Meulewaeter as a director in its Dubai office.
Benoit brings nearly two decades of
international experience in engineering and
construction. A civil engineer from Belgium,
Benoit is a recognised expert in his field. His portfolio spans
a diverse array of projects across the
Middle East, Europe, and Africa, including
oil and gas marine developments, ports,
high-rise structures, stadiums, museums,
industrial projects, and renewable energy
installations. Benoit has also contributed
to pioneering BIM and 3D concrete printing
initiatives in the construction industry.
Before joining Accuracy, Benoit led
the Engineering Department at BESIX
Middle East until September 2024 and
co-founded BESIX3D, a cutting-edge
3D printing division, emphasising his
commitment to advancing Industry 4.0
in construction. His belief in engineering
as a driver for project success aligns
with Accuracy’s ethos of innovation
and sustainability, particularly as the
construction market embraces new
technologies to enhance safety, efficiency,
economy and environmental stewardship.
Benoit’s appointment as a director is
a strategic addition to the firm’s global
Project Advisory and Disputes team,
enabling them to continue delivering
enhanced technical expertise and forward-
thinking solutions that address the
region’s evolving market needs. Accuracy
has been involved with Flagship projects
in the Middle East, including the King
Abdullah Financial District in Riyadh,
the Museum of the Future in Dubai, oil
complexes in Kuwait and Saudi Arabia, and
airports in Qatar and Oman.
Juan Saez, partner at Accuracy, says: “Benoit’s extensive
experience across the Middle East, Europe and Africa, along
with his passion for driving improvement in project outcomes
through collaboration with clients, make him the ideal person
to build on the unique value proposition we offer to our
clients.”
Before joining Accuracy, Benoit headed the Engineering Department at BESIX
Middle East
CBNME
REGIONAL NEWS
16 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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H
is Majesty King Salman bin Abdulaziz Al Saud
inaugurated the Riyadh Metro, the backbone of the
capital’s public transport network.
Riyadh Metro will feature six lines spanning 176 kilometres to
ensure a fast, reliable, comfortable commuting experience.
The network has been developed to transport over 3.6 million
passengers at maximum capacity and operates on a fully
automated (driverless) metro system. In line with Vision 2030,
Riyadh Metro will significantly bolster Riyadh’s urban mobility
and the services and logistics sector.
Riyadh Metro is a key component of Riyadh Public Transport
(RPT), a well-integrated and efficient public transport network
designed to serve residents and tourists alike. It includes
metro lines, buses, feeders, Bus Rapid Transit (BRT), Bus on
Demand, and Park & Ride facilities.
His Royal Highness Crown Prince, Prime Minister, and
Chairman of the Royal Commission for Riyadh City (RCRC)
stated: “The Riyadh Public Transport Project, which spans
metro and bus networks, is the culmination of concerted
efforts made by His Majesty King Salman bin Abdulaziz Al
Saud, and the outcome of His Majesty’s visionary leadership
while serving as Chairman of the High Commission for the
Development of Arriyadh, the predecessor of RCRC.”
The metro will operate in phases, with the first three lines
– the Blue Line (Line 1), the Yellow Line (Line 4), and the
Purple Line (Line 6) – opening to the public on December
1st. Subsequent launches of the Red line (Line 2) and the
Green line (Line 5) are scheduled for December 15th, while
the Orange line (Line 3) is set to launch on January 5th,
2025, culminating
in a complete
network of six
lines featuring 85
strategically located
stations, including
four iconic main
stations: King
Abdullah Financial
District (KAFD), STC,
Qasr Al Hokm, and
Western Station.
H.E. Ibrahim bin
Mohammed Al-
Sultan, Minister
of State, Member
of the Council of
Ministers, and RCRC
CEO, commented:
“Today, Riyadh City is reaping the benefits of this project
that will reshape the capital’s image and redefine mobility for
its residents and visitors. The network aligns with Riyadh’s
economic, social, environmental, and urban development
objectives and represents a historic milestone in the capital’s
transportation sector. Riyadh Metro will ease the daily lives
and commute of citizens, residents and visitors, offering them
a world-class urban travel experience.”
The Riyadh Metro is a crucial milestone of the ambitious
plans outlined by RCRC to improve mobility and enhance
quality of life. The project comprises 183 trains with a total
of 448 cars manufactured by three leading global train
manufacturers—Siemens (Germany), Bombardier (Canada),
and Alstom (France)—and features a modern and unified
design by Avant Premiere (France).
Riyadh Metro is integral to the city’s infrastructure network,
supporting its future development and providing an efficient
transport solution for Expo 2030 and other major world-class
events.
Riyadh Metro reflects Saudi Arabia’s commitment to
sustainable urban development, driven by the need to reduce
pollution while addressing transportation demands. Aligning
with global sustainability standards and smart, sustainable
solutions, the network integrates environmental practices,
featuring stations constructed with 20% recycled materials
and local resources and engineered to lower energy and water
usage. Riyadh Metro stations are committed to international
sustainability standards in design and execution, having won
gold LEED certifications for both the KAFD and Qasr Al Hokm
stations.
A MAJOR MILESTONE FOR KSA’S CONSTRUCTION INDUSTRY
WITH THE INAUGURATION OF RIYADH METRO
Riyadh Metro represents the backbone of the capital’s public
transportation network
REGIONAL NEWS
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CBNME
FM
A
ndre Barakat, with over 28
years of diverse leadership
experience across 12
countries in the MENA
region, brings a proven
track record in driving business success,
particularly in Saudi Arabia. Known for
his innovative approach and ability
to lead large teams, he consistently
delivers exceptional results and exceeds
client expectations. Passionate about
developing local talent, Andre is
committed to fostering world-class
service standards. Here, CBNME sits
down with Andre to explore OCS’s
operations in Saudi Arabia and how the
company is establishing its presence in
the FM industry
How is OCS shifting the FM market in
KSA from a workforce supply model to
an output-based service model?
At OCS, we’re guiding our customers in
KSA towards an output-based model
by raising awareness of its benefits.
This model, detailed in our contracts,
focuses on delivering the best
possible experience through reliable,
high-quality services that align with
industry best practices. By setting clear
expectations and demonstrating the
value of outcomes over headcount,
we help our customers recognize the
advantages of performance-driven
facility management, enlightening them
on a new and efficient approach.
What specific value-added
propositions does OCS bring to the
KSA FM market that differentiate it
from competitors?
OCS brings a unique edge to the
KSA FM market by emphasizing
technological innovation. As a
technology enabler in FM, we offer
solutions such as Computer-Aided
Facility Management (CAFM), remote
attendance systems, sensors, beacons,
drones, and automation technologies.
These solutions enhance productivity,
build operational resilience, and
streamline service delivery, piquing
the interest of our audience with our
forward-thinking approach.
Can you share how OCS integrates
technology to enhance facility
management services and improve
operational efficiency?
OCS integrates technology solutions
through partnerships that address
specific project needs, resulting in
significant operational efficiencies.
We deliver measurable outcomes that
maximise productivity by employing
Andre Barakat, Managing Director - Saudi Arabia at OCS, delves into how the
Kingdom’s FM market is charting its rightful path to prominence…
Redefining Excellence
Andre Barakat,
Managing Director - Saudi Arabia at OCS
18 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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REDEFINING EXCELLENCE
solutions such as automation, remote monitoring, and
optimised headcount. Some critical use cases include:
•
Facade-cleaning robots reduce consumable usage,
accelerate operational timelines, and reduce manpower
requirements.
•
WC automation systems ensure efficient resource
utilization, consistent service quality, and enhanced
customer satisfaction while minimizing labour needs.
•
Self-driving cleaning robots autonomously maintain
large open spaces, significantly reducing human
intervention and achieving faster results.
These examples underscore our commitment to harnessing
technology for impactful FM solutions.
What role does OCS play as a technology partner for
customers in KSA, and how does it support their digital
transformation in FM?
As a technology partner, OCS plays a crucial role in enhancing
customer operations through digital solutions that deliver
exceptional outcomes. We enable customers to reduce costs,
optimise resource consumption, and elevate their brand
image. This technology-driven approach not only supports
the customer’s digital transformation but also ensures they
experience consistent, high-quality service standards.
How do you see the adoption of an output-based model
impacting the long-term cost-effectiveness and quality of
FM services in KSA?
The shift to an output-based model, supported by robust
technology, improves long-term cost-effectiveness and
service quality. Although focusing on short-term costs
can sometimes be a barrier, the output-based approach
builds resilience and sustainable growth. This model allows
customers and FM providers to benefit from strategic resource
deployment and reliable, high-quality service delivery over
the long term. Additionally, it contributes to environmental
action by reducing carbon emissions, minimizing energy
consumption, and fostering eco-friendly practices.
In what ways is OCS educating its customers and the
broader KSA market on the benefits of technology-driven
solutions in facility management?
OCS is committed to educating the KSA market on the
power of technology in FM. Through awareness sessions,
participation in industry events, and sharing our extensive
international experience, we demonstrate best practices and
showcase real-world successes. This educational approach
helps customers understand how technology-driven solutions
elevate their FM experience and provide long-term value,
making them feel supported and guided in their FM journey.
How do you plan to expand OCS’s presence in the KSA FM
market by promoting awareness of output-based FM and
advanced technology solutions?
We plan to expand our presence in the KSA FM market by
continuing to train our teams to promote and implement
technology solutions for every customer. By deploying pilot
projects, we offer tangible examples of how output-based and
tech-enhanced FM can improve productivity and outcomes.
This approach helps customers see the practical benefits
of our services beyond presentations, fostering deeper
engagement and understanding of OCS’s value in the KSA
market. We also intend to expand our geographical presence
to enhance customer proximity and deliver more personalized,
efficient services.
OCS leverages technology
partnerships to deliver tailored
solutions for specific project
requirements, achieving
substantial operational
efficiencies
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CBNME
SUSTAINABILITY
S
i Chen, Head of Sustainability at
KPM, is a leader in advancing Net
Zero Energy and sustainability
across global real estate
portfolios. With over a decade
of experience, she specializes
in optimizing energy performance, reducing
carbon footprints, and crafting Net Zero
Carbon guidelines that set new industry
benchmarks.
At KPM, Si leads multidisciplinary teams
to deliver innovative, energy-efficient
solutions. Her work integrates cutting-edge
technology and bold design principles,
driving sustainable transformation and
positioning KPM as a pioneer in green real
estate development.
Can you share what initially inspired you to
pursue a career in sustainability and how
that passion has evolved over the years?
I was raised in Daqing, the Oil Capital of China.
Growing up, I often saw pumpjacks lining the
streets and witnessed the black smoke rising
from fossil fuel plants. From a young age, I
began to wonder how I could help improve
living conditions.
My sustainability journey began during my
studies at the University of Nottingham and
Imperial College. I learned how to integrate
sustainability into architectural design to
enhance our living environments there. This
We catch up with Si Chen, Head of
Sustainability at KPM, as she shares
how she plans to leverage her decade
of expertise across various projects at
the company
Crafting Sustainable
Legacies
Si Chen,
Head of Sustainability at KPM
20 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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CRAFTING SUSTAINABLE LEGACIES
experience solidified my decision to start my career in this
field.
Having worked at Foster + Partners for years, I have
developed a deep passion for innovation in sustainable
design. I consistently push the boundaries to achieve greater
sustainability outcomes. Over the years, my passion has
evolved from awareness to active engagement in developing
innovative strategies that tackle climate change, improve
energy efficiency, and promote social equity. I feel fortunate
and proud to contribute to sustainability efforts and positively
impact our planet.
How do you measure the success of sustainability
initiatives in your projects, and what metrics do you
consider most important?
The success of sustainability initiatives should be measured
through quantitative and qualitative metrics. Key performance
indicators include energy savings, carbon footprint reduction,
water savings and waste diversion rates. Additionally, user
experience and community impact
are crucial qualitative measures.
Tracking these metrics can help
us assess progress and adjust our
strategies.
What key challenges have you
faced in implementing Net Zero
Energy solutions across diverse
global projects?
Implementing Net Zero Energy
solutions across global projects
presents several key challenges,
including cultural perceptions of
sustainability, diverse regional
regulatory environments, and
budget constraints. One challenge I
encountered was persuading clients
to invest in off-site renewable
energy farms. I conducted thorough
research highlighting the long-term
benefits and return on investment
(ROI) to address their cost concerns.
I analysed the renewable energy
Apple Brompton Road, London
Z6 Tower, Beijing
Si delivered the first high-rise office building in China to be awarded ‘Net Zero Carbon
Outstanding’ certification. Also achieved WELL Platinum and LEED Gold
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 21
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CBNME
potential across different
regions, considering the
varying photovoltaic
(PV) output. This
analysis allowed me to
effectively communicate
the value of investing
in renewable energy to
offset remaining carbon
emissions. Ultimately, my
efforts led the client to
commit to a signature Net
Zero Energy project.
How do you approach
optimising energy
performance in
buildings, and what
strategies have proven
most effective?
Optimising energy
performance in buildings
should follow a structured
hierarchy: first, passive
strategies, then active
measures, renewable
energy integration,
and post-occupancy
monitoring.
1.
Passive Strategies:
To minimise energy
consumption, I
prioritise passive
design elements like orientation, natural ventilation, and
thermal mass.
2.
Active Measures: To enhance energy management, I then
implement energy-efficient systems, such as high-
efficiency HVAC and advanced lighting controls.
3.
Renewable Energy: Integrating both on-site and off-site
renewable sources is essential for achieving long-term
sustainability.
4.
Post-Occupancy Monitoring: Finally, I emphasise
monitoring energy use and occupant comfort to minimise
the performance gap and identify areas for improvement.
This comprehensive approach optimises energy performance,
enhances occupant satisfaction, and contributes to broader
sustainability objectives.
As someone dedicated to staying updated on sustainability
trends, what emerging technologies or practices excite you
most?
Environmental, Social, and Governance (ESG) trends are
evolving rapidly globally, driven by increasing awareness
of sustainability and social responsibility among investors,
consumers, and regulators. In the Middle East, governments
are increasingly recognizing the importance of sustainability.
Initiatives like Saudi Arabia’s Vision 2030 and the UAE’s
National Climate Change Plan aim to diversify economies away
Lusail Plaza Tower, Lusail
Si played a key role in development of the
energy roadmap for this landmark 1.1 million m²
project in Qatar envisioned as the catalyst for a
new central business district in Lusail city.
CPK airport, Warsaw
Si spearheaded the comprehensive energy strategy for the new
CPK airport in Warsaw, ensuring alignment with EU taxonomy
standards to optimise investment outcomes, positioning the
airport as a leader in sustainable aviation.
SUSTAINABILITY
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CRAFTING SUSTAINABLE LEGACIES
from oil dependency and promote sustainable development.
Several countries are beginning to establish regulatory
frameworks for ESG reporting and sustainability disclosures.
The Abu Dhabi Global
Market (ADGM) and
the Dubai Financial
Services Authority
(DFSA) have introduced
guidelines to encourage
companies to adopt
ESG practices. I
am excited to get
involved in this
trend. I am excited to
actively participate
in and contribute to
this transformative
movement, as I believe
sustainability and
social responsibility are
essential for creating a
better future.
With your experience across different
regions, how do sustainability practices
vary between the UK, Europe, APAC,
North America, and the Middle East?
Sustainability practices can vary
significantly by region due to cultural,
economic, and regulatory differences.
For example, Europe often leads in
stringent regulations and ambitious
climate goals, while the APAC region
rapidly adopts green technologies. North
America strongly emphasises corporate
responsibility, whereas the Middle East
is increasingly investing in innovative
sustainability and renewable energy
projects to diversify their economies.
Understanding these nuances is key to
effective implementation.
Looking ahead, what are your goals
for sustainability at KPM, and how
do you envision making a broader
impact on sustainable operations and
investments globally?
Looking ahead, my primary goal for
sustainability at KPM is to integrate
sustainable practices across our
existing design teams, including MEP
and structural engineering. In the long
term, I envision leveraging our global
presence to influence ESG investments
and operations worldwide, promoting
circular economy principles, and driving
advocacy for policy changes that support
environmental stewardship. Together, we can lead the way
in setting industry standards for sustainability and making a
meaningful impact.
Zayed National
Museum, Abu Dhabi
Si applied advanced
Computational Fluid
Dynamics (CFD) to
refine the system design,
significantly improving
thermal comfort for
occupants.
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 23
Page 24
CBNME
TECHNOLOGY
Orazio Moretti, CEO of Craft Group, on Innovation in Construction: Shaping
the Future with Today’s Transformative Technology
Architecting A Future
Orazio Moretti,
CEO of Craft Group
24 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 25
ARCHITECTING A FUTURE
T
he construction
industry, one of the
oldest and most
impactful sectors,
has traditionally been
slow to embrace
innovation. However,
we are now standing
at a crossroads where technology,
creativity, and sustainability merge to
redefine how we build. At Craft Group,
we’re focused on harnessing cutting-
edge technologies and creative design
processes to accelerate construction,
improve efficiency, and ensure
sustainability for every project. The
future of construction is being built
today, and we are proud to be one of
the charge leaders.
The sector is
undergoing
a profound
transformation,
largely driven
by technological
advancements.
At Craft Group,
we’ve adopted
technologies
like BIM, which
has become the
cornerstone of
our design and
construction
processes. By
digitizing every
detail of a project,
from the first design
concept to the
final execution, we
ensure that our
projects are not
only functional but
also innovative in
their execution.
Meeting the
Demand for Speed
One of the biggest
challenges in
the construction
industry is meeting
the ever-increasing
demand for speed
and efficiency.
This is where fast-track construction
becomes crucial. The traditional
construction timeline can often be
lengthy, but we can compress these
timelines without compromising quality
with fast-tracking techniques. This
approach is particularly important in
large-scale projects like the Riyadh
Metro Visitor Center, where the need
to deliver quickly is paramount.
Fast-tracking requires seamless
coordination, innovative planning,
and rapid adaptation to challenges.
By maintaining an agile management
approach, we can stay on schedule and
meet the ambitious goals set by our
clients.
Blending Creativity with Execution
The creative aspect of construction has
always been one of the most rewarding
parts of the process. However, as much
as creativity is essential in defining
spaces, it must also be paired with
precision and attention to detail during
execution. At Craft Group, we take
projects from concept to execution,
ensuring that each development phase
aligns with the client’s vision while
incorporating the latest construction
technology.
By working closely with designers,
engineers, and architects from the
outset, we ensure that the client’s vision
is not lost in translation. We use the
latest modelling tools to visualize and
refine every detail, allowing our team
to solve potential problems before they
arise. This approach leads to projects
The pods’ exteriors are minimalistic and
sleek, while their interiors are inspired by the
‘surrounding stark black basalt and white
volcanic craters.’ The furniture is modern
and dark creating an intimate atmosphere
that allows the visitor to focus on the natural
landscape outside
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 25
Page 26
that are aesthetically impressive,
structurally sound, functional, and
durable.
Sustainability at the Core
Sustainability has become more than
a trend—it’s an imperative. It takes
on even greater significance in Saudi
Arabia, where we contribute to Vision
2030. Projects like Khaybar Volcano
Camp and Daimumah reflect our
commitment to blending cutting-
edge design with environmentally
responsible construction.
The Human Element in a Tech-Driven
Industry
While technology plays a central role in
the future of construction, the human
element remains irreplaceable. This
means understanding the community’s
needs, respecting cultural heritage, and
ensuring that each space is not only
functional but also meaningful.
Take our work at Al Bujairi Visitor
Center, for example. Here, the challenge
is to blend modern techniques with
the preservation of this heritage site’s
legacy. By integrating state-of-the-art
construction methods with traditional
craftsmanship, we can build spaces that
honour the past while embracing the
future.
Smart Cities and the Future of
Infrastructure
As urbanization continues to surge,
the demand for smarter, more efficient
infrastructure has never been greater.
The rise of smart cities is no longer a
futuristic concept but a growing reality.
We’re at the forefront of designing and
building these intelligent spaces. By
incorporating smart systems into our
designs, we ensure that the projects we
create today will continue evolving and
adapting to future needs.
Looking to the Future: Innovation,
Sustainability, and Creativity
The future of construction lies
in the ability to merge creativity
with technology, tradition with
innovation, and sustainability with
scalability. It’s not just about executing
projects—creating spaces that inspire,
innovate, and stand the test of time.
Our projects—whether hospitality
developments, cultural landmarks,
or state-of-the-art visitor centres—
demonstrate that innovation is not just
about technology; it’s about creating
meaningful spaces that leave a legacy.
As we look ahead, the opportunities
are endless. With fast-track
construction, smarter design, and a
deep commitment to sustainability,
the future of construction is exciting.
We’re not just building the structures
of tomorrow—we’re building the
foundations of the future while
preserving cultural heritage. At Craft
Group, we are proud to be at the
forefront of that transformation.
CBNME
TECHNOLOGY
Craft’s most prestigious project to date, Khaybar
Volcano Camp, is an exclusive –of the map– eco-
lodge glamping experience.
Situated in Harrat Khaybar, the camp
is a 3-hour drive from AlUla and is
surrounded by Black Volcano, Umm
Jirsan Cave, and Jabal Al Qadr.
26 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
WWW.CBNME.COM
Page 27
Das gute Licht.
Lights the way,
not the sky
The Dark Sky luminaire head for the modular system bollard luminaires
protects the night sky and nocturnal wildlife. Optionally available with BEGA
BugSaver® technology to switch the colour temperature to an amber tone.
Bollard tubes optionally available in sustainable Accoya® wood.
bega.com/systembollards
Your local partner:
BEGA Middle East Lighting
Regional Competence Center Dubai
info-me@bega.com
Page 28
CBNME
COVER STORY
Skyvue Solair at Sobha Hartland 2 marks the debut of a
signature residential development by the esteemed Sobha
Group, offering an exclusive range of 1, 1.5, and 2-bedroom
apartments in Dubai. This iconic tower sets a new standard for
urban luxury, seamlessly combining innovative architectural
design with a tranquil natural setting
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Page 29
A SYMPHONY OF LUXURY, SERENITY, AND VISION
A Landmark of Luxury Living
Sobha Hartland II is a stunning fusion of refined elegance and the serene charm
of waterfront living. Located minutes away from Downtown Dubai, Meydan
Racecourse, and Ras Al Khor Wildlife Sanctuary, it offers a unique combination
of urban connectivity and serene exclusivity. This extraordinary development
is an evolution of the successful Sobha Hartland, known for its exceptional
standards in modern urban living.
At its core, Sobha Hartland II represents a vision that goes beyond conventional
real estate projects. It seeks to redefine the essence of community living by
combining state-of-the-art infrastructure with thoughtfully designed natural
spaces. This development is not just a place to reside; it’s an experience that
immerses residents in tranquility, luxury, and innovation. With its sprawling
lagoons, verdant landscapes, and pedestrian-friendly design, Sobha Hartland II
In Dubai’s vibrant heart, Sobha Hartland II blends
innovation with tranquility across 8 million square
feet, redefining upscale living with sophistication
and forward-thinking design.
Sobha Hartland II
Luxury,
Serenity, and
Vision
A Symphony of
WORDS BY: VIBHA MEHTA
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 29
Page 30
CBNME
COVER STORY
creates a harmonious balance between
nature and modernity. It is a sanctuary
where every detail, from the architecture
to the amenities, is meticulously crafted
to elevate the living experience.
“Sobha Hartland II is a testament to our
commitment to reshaping the concept
of luxury living in Dubai, shares Francis
Alfred, Managing Director of Sobha
Realty. “Through this project, we not
only seek to simply construct homes, but
also develop a lifestyle that combines
contemporary amenities with natural
beauty, innovation with heritage and
exclusivity with a sense of community.”
As Dubai continues to evolve as a global
hub for luxury and innovation, Sobha
Hartland II is a shining example of the
city’s forward-thinking approach to
urban development. This is not merely a
neighborhood—it’s a lifestyle.
Unparalleled Craftsmanship and
Design
Every detail in Sobha Hartland II reflects
Sobha Realty’s meticulous attention to
quality and innovation. The company’s
‘backward integration’ approach ensures
that all aspects of design, construction,
and material sourcing are managed in-
house, resulting in homes of unmatched
quality.
The Sobha Hartland – II Estates, a
gated enclave within the community,
exemplifies opulence with 5- and
6-bedroom villas that redefine luxury.
These villas boast private rooftop
terraces, large gardens, and spacious
layouts, catering to families who value
both grandeur and privacy. Each villa
is designed to offer breathtaking views
of lush greenery or sparkling lagoons,
creating an environment that is as
luxurious as it is serene.
The Riverside Crescent, another
iconic part of Sobha Hartland II, offers
waterfront apartments with panoramic
Francis Alfred,
Managing Director of Sobha Realty
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30 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
Page 31
views of the Dubai skyline and
surrounding natural beauty. These
homes are designed to cater to modern
lifestyles while maintaining an aura of
elegance and sophistication.
A Community Designed for Elevated
Living
Sobha Hartland II is not just a residential
development; it is a community built to
enrich lives. The masterplan includes
a wide range of amenities tailored to
enhance residents’ well-being and
create a sense of belonging.
For wellness enthusiasts, there are
yoga zones, meditation zones, and
outdoor workstations designed to
blend relaxation with productivity.
Families can enjoy the splash pads,
dedicated children’s play areas,
and sports courts, while pet owners
benefit from a specially designed pet
park. For entertainment, the open-air
amphitheater, indoor cinema, and party
terraces ensure that there’s always
something to celebrate.
The community’s focus on sustainability
is evident in its green technologies,
water conservation systems, and
biophilic design elements. Sobha
Realty has prioritized creating an eco-
friendly environment that aligns with
global sustainability goals without
compromising on luxury.
Francis adds, “At
Sobha Realty, our
goal is to build
communities that
sustain. In this light,
we have meticulously
designed Sobha
Hartland II to include
eco-friendly solutions
that elevate the
quality of life of
residents while
safeguarding the
environment around
us.”
Innovation and
Connectivity
At the heart of Sobha
Hartland II lies the
fusion of modern
architecture and natural beauty.
Panoramic views of lagoons, green
landscapes, and urban skylines create
a living experience that feels both
luxurious and grounded.
Strategically located near Dubai Creek
Harbour, Dubai Design District, and
Meydan, Sobha Hartland II provides
seamless connectivity to key urban
hubs. This accessibility, combined with
the community’s exclusivity, makes
it a prime choice for residents who
seek convenience without sacrificing
tranquility.
“Sobha Hartland II is not just a
residential project, rather, it is a vibrant
community connected to Dubai’s major
attractions. The project’s ideal location
reflects our goal to offer residents a
private and peaceful environment,
which is closer to all they require,”
explains Francis.
Sobha Realty’s vision for Sobha
Hartland II aligns perfectly with Dubai’s
bold ambition to be a global leader in
urban innovation. As the city continues
to push the boundaries of architecture
A SYMPHONY OF LUXURY, SERENITY, AND VISION
Sobha Estates, nestled within Sobha Hartland 2, offers a serene
gated community with three exclusive clusters, featuring turquoise
lagoons that bring tranquility to luxurious villas and apartments
Living room interiors at Riverside Crescent showcase a harmonious
blend of elegance and comfort, designed to elevate modern living
with sophisticated aesthetics and functional layouts
Page 32
CBNME
COVER STORY
and design, developments like Sobha
Hartland II reinforce its status as a
world-class destination for luxury
living.
A Vision for the Future
Sobha Hartland II is more than a real
estate development; it’s a vision
for what modern living can be. By
combining natural beauty, cutting-
edge design, and thoughtful amenities,
it sets a new benchmark for luxury
communities.
The development’s sustainability
initiatives are a testament to Sobha
Realty’s commitment to responsible
living. From water-saving systems
to green building practices, Sobha
Hartland II is designed to harmonize
with its environment while offering
unparalleled luxury.
Looking ahead, Sobha Realty
envisions Sobha Hartland II as a model
community that not only serves its
residents but also inspires future
urban developments. The integration
of world-class amenities, eco-friendly
practices, and innovative design
ensures that Sobha Hartland II will
remain a landmark in Dubai’s real
estate sector for years to come.
Milestones and Achievements
The success of Sobha Hartland II
reflects Sobha Realty’s ability to
innovate and lead in a competitive
market. The project’s 8-million-square-
foot expanse, featuring meticulously
designed villas, mansions, and
apartments, highlights the company’s
commitment to creating extraordinary
living spaces.
“Sobha Hartland II boosts our
contributions to Dubai’s thriving real
estate market. Through this project,
we seek to raise the benchmark for
quality and luxury while supporting
the emirate’s goal of becoming a
global leader in exceptional living
experiences,” highlights Francis.
Sobha Hartland II’s emphasis on
sustainability, with initiatives like green
building certifications and energy-
efficient technologies, positions it
as a forward-thinking development
that aligns with Dubai’s Vision 2040.
Its proximity to iconic landmarks and
seamless integration of urban and
natural elements makes it a sought-
after destination for investors and
residents alike.
A Legacy of Excellence
Sobha Hartland II encapsulates the
essence of Sobha Realty’s philosophy:
to create homes that are more than
just residences—they are legacies. This
community is a shining example of how
luxury, innovation, and sustainability
can come together to redefine modern
living.
As Dubai continues to rise as a global
hub for innovation and luxury, Sobha
Hartland II stands as a testament to
what’s possible when vision meets
craftsmanship. It’s not just a place
to live; it’s a destination to thrive,
connect, and dream. Sobha Realty’s
commitment to excellence ensures
that Sobha Hartland II isn’t merely a
development but a legacy that will
inspire generations to come.
Skyscape at Sobha Hartland 2
features three towers—Altius, Aura,
and Avenue—offering scenic views
and a prime location near Ras
Al Khor Wildlife Sanctuary, Burj
Khalifa, and Dubai Mall, with key
destinations just minutes away
32 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 33
FEBRUARY 2025
VENUE: TBC
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Page 34
E
gypt’s real estate sector is soaring to
unprecedented heights, marking the
nation as a beacon of opportunity
and innovation in the region. With
its unique geographical advantage
connecting Africa, the Middle East, and
Europe, coupled with a rich cultural
heritage and a rapidly expanding population, Egypt
stands poised for remarkable growth. The sector’s
boom is fueled by bold vision, government-backed
reforms, and a surging demand for cutting-edge
infrastructure and contemporary living spaces.
Iconic mega-projects like the New Administrative
Capital, Al Galala City, and New Alamein embody
Egypt’s transformation into a future-forward hub.
These developments are not just about creating
buildings but crafting self-sustaining ecosystems
that blend urban innovation, environmental
consciousness, and modern luxury. From gleaming
skyscrapers to sprawling green spaces and
advanced transportation networks, Egypt’s urban
landscape is being redefined.
The country’s youthful population, an expanding
middle class, and growing diaspora create an
insatiable demand for residential and commercial
properties. The rise of smart cities and mixed-use
developments reflects a commitment to integrating
technology with community living, making Egypt a
global leader in sustainable urbanization.
Egypt’s potential is further highlighted by its
growing appeal to foreign investors, who are drawn
to its lucrative returns and strategic initiatives. The
government’s Vision 2030 plan has laid a strong
foundation for sustainable growth, supported by
infrastructure projects, incentives, and streamlined
regulations. In Cairo, Alexandria, and beyond,
vibrant neighborhoods are springing up, blending
culture, commerce, and creativity.
Attractive investment incentives, simplified
regulations, and Egypt’s ambitious Vision 2030
plan further cement its real estate appeal. As
foreign and local investors pour capital into the
sector, the skyline tells a story of limitless ambition.
Egypt’s real estate surge isn’t just a market trend—
it’s a bold proclamation of its emergence as a
global powerhouse, embracing growth, innovation,
and a boundless future.
Egypt’s real estate revolution is more than bricks
and mortar—it’s a celebration of possibilities and
progress. Developers are blending heritage with
modernity, crafting spaces that honor Egypt’s
storied past while embracing its bright future. From
luxury residences overlooking the Nile to bustling
business districts powered by green energy, the
country is redefining urban living. As Egypt rises
on the global stage, its real estate sector is not just
building cities; its building legacies, showcasing the
limitless potential of a nation on the move.
The New Egypt is a seamless blend of innovation and heritage, driving a
real estate renaissance that redefines urban living and sets the blueprint
for a future of limitless growth and potential
WORDS BY: VIBHA MEHTA
Skyline
Ambition
of
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CBNME
EGYPT
F
or over two decades, MOBCO Group
has been a driving force in the
construction sector, recognized
for its unwavering commitment
to excellence. With a turnover
exceeding SAR 6 billion in the last five
years and the successful delivery of over
150 diverse projects, MOBCO Group has
cemented its reputation as a pivotal player
in the region’s construction landscape. This
rich history serves as a guiding light for
MOBCO Developments today, influencing
their approach to projects with a focus
on quality, sustainability, and client
satisfaction.
“Over the years, MOBCO Group has ventured
into a diverse range of industries, including
construction, development, education,
hospitality, and facility management.
This strategic diversification has not only
expanded our footprint but also allowed
us to leverage cross-sector expertise in
delivering comprehensive solutions tailored
to the evolving needs of our clients,” shares
Dr. Mostafa Mounes Elshayeb, Deputy
Managing Director and Board Member of
MOBCO Developments.
In a strategic move to bring their world-
class expertise to new horizons, MOBCO
Developments introduced its first project
in 2021, Eastmain, marking their dynamic
entry into the Egyptian market. Eastmain is a fully integrated
mixed-use development with architectural designs that
foster connectivity, collaboration, and a vibrant business
community. Located at the heart of the Golden Square within
existing commercial and residential districts, Eastmain is set
to transform the business and commercial landscapes in New
Cairo, Egypt.
Mostafa adds, “Eastmain represents the essence of our
company’s values, seamlessly blending sophistication,
functionality, and leisure to craft a premier hub for working,
dining, and shopping.” Designed to foster creativity and
productivity, this distinctive concept provides human-centric
spaces within an inviting atmosphere. Engineered for optimal
connectivity and long-term expansion, Eastmain cultivates a
community of movers and shakers that will shape the future
of the business world by setting the standard for a whole
new way of working.
Additionally, by staying attuned to market dynamics,
consumer preferences, and emerging technologies, MOBCO
tailors their marketing efforts to effectively reach and
engage their target audience, driving success and growth.
“Our strategy is further enhanced by our focused approach –
Dr. Mostafa Mounes Elshayeb, Deputy Managing Director and
Board Member
MOBCO Developments
Dr. Mostafa Mounes
El Shayeb,
Deputy Managing
Director and Board
Member
36 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 37
MOBCO DEVELOPMENTS
we cater to a very unique segment by organizing specifically
targeted community events and communicating directly
with our target demographic,” highlights Mostafa. With their
recent participation at Cityscape Egypt featured a real-
life prototype showcasing the loft offices, offering clients
an immersive experience to envision their future spaces
firsthand, which played a pivotal role in boosting sales.
Simultaneously, they leverage a diverse range of marketing
mediums and tools to uphold the brand image and ensure
their continued presence and relevance in the industry.
In pursuing expansion opportunities, MOBCO Developments
prioritizes diversification and excellence. He continues, “Our
key strategies for entering new markets involve thorough
market research, strategic partnerships, and a focus on
delivering unparalleled quality and value.” Upholding their
commitment to excellence and growth remains paramount
as they plan to expand further to Canada and the United
Kingdom with transformative projects that will be announced
soon, extending their expertise and reach to new horizons.
As they observe a challenging market characterized by
intense competition and economic complexities on a global
scale, prioritizing thorough calibration and a steadfast
commitment to client satisfaction have become more
important now more than ever. These obstacles, while
formidable, present opportunities for companies with a solid
foundation, specialized expertise, and advanced technical
know-how to excel. “By emphasizing actual delivery over
mere promises and ensuring timely completion, we aim to
instill trust and credibility to navigate through these intricate
challenges and ensure success,” Mostafa concludes.
Eastmain is a vibrant mixed-use
development featuring offices,
retail, and clinics
MOBCO
Developments
is set to redefine
prime locations in
Egypt and Canada,
with Eastmain
in New Cairo,
Egypt projected
to generate
approximately EGP
7 billion
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CBNME
EGYPT
O
rascom Development is shaping the future
of real estate by creating vibrant, integrated
communities that cater to modern needs.
The company has built a strong presence
across the MENA region and Europe with over
100 million square meters of land, including 40% under
development. Their projects, such as El Gouna in Egypt
and Hawana Salalah in Oman, exemplify sustainable
urban living, blending innovation, culture, and inclusivity.
Through its “Keys of Life” initiative, Orascom emphasizes
the importance of community living and connection. It
integrates nature and cultural elements into its designs,
creating multi-generational communities with diverse
amenities, from parks and coworking spaces to wellness
centres.
Their focus on renewable energy, water conservation,
and biophilic environments reflects a commitment
to sustainability. With a strong foundation and a
commitment to innovation, Orascom Development
redefines how communities are built for a better
tomorrow.
E
maar Misr Properties is transforming Egypt’s real
estate industry with innovative developments that
blend luxury, sustainability, and modern urban
planning. Leveraging its expertise as a subsidiary of
global leader Emaar Properties, the company has
introduced iconic projects like Uptown Cairo, Marassi, and
Mivida, which have set new benchmarks for integrated living.
Uptown Cairo, perched on Mokattam Hills, offers upscale
residences with vibrant retail and leisure options, while
Marassi has become a world-class destination on Egypt’s
North Coast, combining luxury villas, hotels, and a bustling
marina. Mivida, in New Cairo, champions eco-friendly living
with green spaces and sustainable infrastructure.
Emaar Misr emphasizes creating self-sustained communities
that cater to the evolving needs of residents and investors. By
incorporating cutting-edge technologies, premium designs,
and global expertise, Emaar Misr is shaping a future-focused
real estate landscape in Egypt, enhancing the country’s
appeal as a destination for luxury living and investment.
Omar El Hamamsy,
Group CEO
Mohamed Alabbar,
Founder
ORASCOM
DEVELOPMENT
EMAAR MISR
PROPERTIES
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HASSAN ALLAM PROPERTIES
H
assan Allam
Properties (HAP)
is redefining
Egypt’s real estate
landscape through
innovative
developments
that combine modern design,
sustainability, and community-
centric living. This approach
not only fosters a sense of
belonging but also [specific
benefits of community-centric
living]. With a focus on creating
integrated communities, HAP’s
projects go beyond traditional
housing to offer comprehensive
lifestyles that cater to diverse
needs, including residential,
commercial, and recreational
spaces.
HAP’s unwavering commitment
to sustainability is unmistakable
in its eco-friendly designs,
energy-efficient infrastructure,
and green spaces, which foster
a balanced and healthy living
environment. Iconic projects
such as Swan Lake Residences
and Haptown in Mostakbal
City are shining examples of
the company’s dedication to
blending luxury with practicality,
offering residents a harmonious
mix of comfort, style, and
functionality.
By integrating advanced
construction techniques and
cutting-edge technologies, HAP
ensures the highest quality
delivery and enhances the living
experience for its residents.
The company also fosters community
engagement by designing spaces
that promote social interaction and
connectivity.
With a clear vision aligned with Egypt’s
national development goals, Hassan
Allam Properties continues to attract
both local and international investors.
By prioritizing innovation, sustainability,
and quality, HAP is reshaping Egypt’s
real estate market and setting new
standards for urban development across
the region.
Mohamed Allam, CEO
HASSAN ALLAM PROPERTIES
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Page 40
T
he construction industry is a crucial driver of
Egypt’s economic growth. It plays a significant
role across multiple sectors, including natural
resource extraction, building materials
manufacturing, and professional services such
as design and project management. Its broad scope makes
construction a key economic activity and an important
indicator of GDP growth.
At SKY AD. Developments, they are committed to aligning
their projects with the government’s Vision 2052. This
vision, which emphasizes infrastructure advancement
and the development of new urban
cities, is a key driver of the project
selection. “We believe that the New
Administrative Capital represents the
future of urban development in Egypt,”
adds Mostafa Salah, Chief Commercial
Officer at SKY AD. Developments.
“Our investments in this area include
three multi-use projects.” Residence
Eight, spanning 23 acres in Area R8,
features residential, administrative,
commercial, and recreational spaces.
Capital Avenue, one of the most
significant commercial projects in the
R8 area, won the prestigious African
Property Award in 2022. It offers diverse
uses, such as restaurants, cafes, retail
shops, administrative offices, and
medical clinics. One Residence, a phase
of Capital Avenue, includes 50 fully
finished residential units. These projects
not only support the country’s goals for
modern infrastructure and smart city
developments but also align with their
commitment to contributing to Egypt’s
Vision 2052.
By investing in large-scale, innovative
developments, SKY AD. Developments
are not only contributing to job creation
and economic stability but also driving
industrial growth. Their commitment
to quality and innovation in projects
like Bluetree, located at the Golden
Square in New Cairo, which was awarded
the 2023 African Property Awards,
Residence Eight, Capital Avenue, and One Residence, located in
the New Administrative Capital, positions them as key market
players. Through these efforts, SKY AD. Developments actively
support economic growth and help Egypt achieve its Vision
2052 by creating thriving, sustainable urban environments
that enhance national prosperity.
Real estate developers in Egypt, including SKY AD.
Developments, are embracing the rising demand for
sustainable and eco-friendly construction by integrating
green building practices. Mostafa adds, “Our commitment
extends beyond construction to enhancing the living
Mostafa Salah, Chief Commercial Officer
SKY AD. Developments
Mostafa Salah,
Chief Commercial Officer
CBNME
EGYPT
40 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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SKY AD. DEVELOPMENTS
experience for residents. We aim to
promote healthier, more sustainable
communities, where residents can
thrive and enjoy a high quality of
life.”
Correspondingly, the journey towards
sustainability in real estate can
be challenging but is ultimately
rewarding. With the right policies,
education, and collaboration,
Egypt has the potential to
transform its property market and
set a benchmark for eco-friendly
development.
“Additionally, we view the Egyptian
real estate market as filled with
promising opportunities, driven
by the ongoing development of
new urban cities and infrastructure improvements. The
government’s support, including streamlined licensing
procedures, encourages developers to innovate in designing
residential and commercial projects,” highlights Mostafa.
However, the market faces challenges like rising construction
costs, inflation, and increasing interest rates. Despite these
obstacles, they remain optimistic about the sector’s potential
for continued growth, with more investments entering the
market.
The construction industry strategically supports the
government’s Vision 2052, mainly by developing new
urban cities like the New Administrative Capital. This vision
emphasizes the creation of sustainable urban environments
to accommodate a rapidly growing population and enhance
the quality of life for residents. SKY AD. Developments, as
a key player in this strategic alignment, is at the forefront
of this effort, contributing to establishing new cities that
reduce congestion in existing urban areas while creating job
opportunities.
Mostafa shares, “Our investments in the New Administrative
Capital include Residence Eight, with a total investment of
EGP 4 billion, set for delivery in the first quarter of next year.
Additionally, Capital Avenue, one of the largest commercial
projects in the area, is scheduled for completion in the third
quarter of 2025. With total investments of around EGP 12
billion across all our projects in Egypt, we aim to increase this
amount to EGP 15 billion by the end of 2024, reflecting our
proactive approach to expanding our real
estate portfolio in response to market
demands.” This proactive approach is a
testament to our commitment to growth
and innovation in the real estate sector.
Moreover, the company is exploring
opportunities in the North Coast and
West Cairo, focusing on areas with high
potential for significant investment
returns. The North Coast, in particular,
represents a valuable investment
opportunity due to the increasing
demand for luxury units and coastal
resorts. However, the company is
carefully evaluating opportunities to
ensure it selects a project that aligns
with the client’s needs and enhances its
portfolio.
Residence Eight is a thoughtfully
designed community offering
ultimate privacy and multi-sensory
luxuries, creating an experience-
focused destination for refined living
Capital Avenue, by Residence
Eight, is a premier commercial
hub featuring renowned
dining, premium retail,
top clinics, and esteemed
administrative offices
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Page 42
CBNME
EGYPT
T
alaat Moustafa Group (TMG) is a trailblazer in
Egypt’s real estate sector, redefining modern
living through visionary developments. Under
the leadership of Hisham Talaat Moustafa,
TMG has created landmark communities such
as Madinaty and Al Rehab City, which are celebrated
for their innovation, scale, and quality. These projects
showcase a commitment to integrated living, blending
residential, commercial, and recreational spaces into
self-sustained ecosystems.
TMG’s focus on sustainability and advanced technologies
has set a new standard for urban development. By
incorporating green practices and smart infrastructure,
the company ensures its projects align with international
quality benchmarks while catering to the evolving needs
of its residents.
Beyond real estate, TMG plays a pivotal role in
community building, contributing to education,
healthcare, and social welfare initiatives. With its bold
vision and dedication to excellence, TMG continues to
shape Egypt’s real estate landscape, positioning itself as
a leader in innovation and development.
P
alm Hills Developments is redefining Egypt’s real
estate landscape with a visionary approach to
creating vibrant, sustainable communities that
blend luxury, innovation, and functionality. Known
for crafting lifestyle-focused neighborhoods, the
company transforms spaces into thriving hubs where modern
design meets everyday comfort.
Flagship projects like Palm Hills October, Palm Hills New
Cairo, and Hacienda Bay stand as testaments to its ability to
combine opulence with practicality. These developments are
more than just residences—they are dynamic ecosystems
featuring residential, commercial, and recreational spaces,
designed to inspire a seamless, integrated way of living.
Sustainability lies at the heart of Palm Hills’ ethos, with
expansive green spaces, eco-friendly infrastructure, and
thoughtful urban planning taking center stage. By prioritizing
environmental consciousness alongside luxury, the company
appeals to a new generation of eco-aware homeowners.
Through bold innovation and a deep commitment to
customer-centric design, Palm Hills Developments is not just
building homes—it’s reimagining how Egyptians experience
community, connectivity, and urban living.
Hisham Talaat Moustafa,
CEO
Yasseen Mansour,
Chairman & Group CEO
Talaat Moustafa
Group (TMG)
PALM HILLS
DEVELOPMENT
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Page 43
I
wan Developments is actively contributing to the
growth and transformation of Egypt’s real estate
industry through its innovative projects and
community-focused approach. The company is
known for crafting integrated developments that
prioritize both functionality and aesthetics, creating
spaces where residents can thrive.
With landmark projects like Jeera, Jedar, and Alma,
Iwan emphasizes creating boutique communities that
blend modern design with sustainable living. These
developments are characterized by green spaces,
innovative architecture, and smart urban planning,
addressing the growing demand for eco-friendly and
inclusive communities.
They are also engaging in activities that support
industry growth, such as collaborating with stakeholders
to introduce advanced construction technologies
and sustainable building practices. Additionally, the
company focuses on market research and customer
insights to deliver projects tailored to the needs of the
modern homeowner.
By fostering innovation, sustainability, and quality,
Iwan Developments is not only building homes but also
enhancing the real estate landscape in Egypt, solidifying
its role as a key player in the industry’s evolution.
R
oyal Developments is actively advancing Egypt’s real
estate sector by creating human-centric communities
that inspire, connect, and empower residents.
With over 17 years of experience, the company
has completed more than 100 residential projects in New
Cairo, exemplifying its commitment to excellence in design,
functionality, and sustainability.
Their flagship project, Monark in Mostakbal City, is a 40-
acre integrated residential development featuring a diverse
range of units, including apartments, villas, townhouses, and
quattro units. This project aligns with the state’s vision for
urban growth and reflects Royal Developments’ dedication to
creating integrated urban communities.
In 2023, Royal Developments achieved sales of EGP 2 billion
and aims to reach EGP 2.5 billion in 2024. The company plans
to invest EGP 270 million to complete ongoing construction,
demonstrating its commitment to timely project delivery and
market confidence.
By focusing on innovative design, sustainable practices,
and strategic investments, Royal Developments is playing a
pivotal role in shaping Egypt’s real estate landscape, setting
new standards for quality and community-focused living.
Waleed Mokhtar,
CEO
ENG. SHERIF SHAALAN,
Chairman
IWAN
DEVELOPMENTS
Royal Real Estate
Developments
IWAN DEVELOPMENTS | ROYAL REAL ESTATE DEVELOPMENTS
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Page 44
CBNME
EGYPT
T
he construction industry is a cornerstone of
Egypt’s economic development, providing
essential infrastructure, generating employment,
and promoting urbanization. This sector has a
significant contributor to Egypt’s Gross Domestic
Product (GDP), accounting for approximately 5-8% of the
total GDP.
Recent developments, such as Ras El-Hikma project
and ongoing negotiations regarding Ras Banas project,
investments into Egypt’s construction sector underscores
the alignment between the public and private sectors. These
investments not only stimulate market growth but also drive
employment, reduce unemployment, boost tourism, and
increase tax revenues, all contributing to national income.
Gamal adds, “The Egyptian government has articulated a
comprehensive development strategy “2030 Vision”, which
focuses on economic growth, infrastructure development,
and urban expansion.” This vision aims to enhance living
highlight the sector’s growth. Egyptian developers
are undertaking large-scale projects with a level
of efficiency and impact comparable to Gulf
investments. Through innovative initiatives,
strategic partnerships, and contributions to
national goals, real estate developers lead the way
to advancing this vital industry. Developers’ active
involvement in construction and urban planning is
key to sustaining economic growth and enhancing
living standards.
Egyptian real estate developers are aligning with
global sustainability trends by integrating eco-
friendly practices and sustainable construction
methods. “These efforts include innovative design,
smart technologies, regulatory compliance, and
active community engagement. We recognize
that sustainability is not just a trend but a critical
element for future growth,” says Gamal Fathallah,
Chairman of Arab Developers Holding. Developers
are committed to creating environments that
benefit both residents and the planet, ensuring that
eco-conscious construction becomes an essential
part of Egypt’s development strategy.
Correspondingly, the Egyptian real estate market
presents several challenges, including economic
fluctuations, regulatory complexities, and market
uncertainties. Developers are addressing these
obstacles through innovative strategies, such
as adopting sustainable practices, leveraging
emerging technologies, and fostering community
collaboration. By proactively mitigating risks and
adapting to evolving market demands, developers
position themselves to drive growth while
contributing to the resilience of Egypt’s real estate
sector.
The entry of sovereign wealth funds and Gulf
Gamal Fathallah, Chairman
ARAB DEVELOPERS HOLDING
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ARAB DEVELOPERS HOLDING
standards, attract
investment, and
promote sustainable
development. The
New Administrative
Capital is a flagship
project representing
the government’s
ambition for
economic expansion
and creating a
modern urban
environment.
To increase the
attraction of foreign
investment across all
sectors, the Egyptian
government is
actively pursuing
strategies to
foster investor
confidence. Key
initiatives include
legal frameworks that safeguard investments and ensure
stability, exemplified by the recent agreement between
Egypt and Saudi Arabia aimed at protecting Saudi
investments. These measures create a secure investment
environment, which not only attracts Gulf capital but also
encourages long-term partnerships essential for sustained
growth in Egypt’s construction and real estate sectors.
Moreover, during this period, there is an increasing
demand for residence homes whether for newlyweds
or those wishing to live in a higher level, but there is
a challenge of prices, which cannot be controlled in
the short term due to the global crises that the world
is experiencing, especially the Arab region, and the
successive events that are occurring during this period.
“However, I believe that, with time, this phenomenon will
disappear and prices will stabilize again after the end
of these events. But to effectively address the growing
demand for affordable housing in Egypt while maintaining
construction quality and profitability, developers can
adopt a multifaceted approach,” highlights Gamal. By
focusing on innovative construction methods, community
engagement, and sustainability, they can create housing
solutions that are both affordable for buyers and
profitable for the developer. “This strategic alignment not
only meets immediate housing needs but also contributes
to long-term urban development and economic stability.,”
Gamal concludes.
Sia Villaggio is the ultimate year-round
mini-vacation retreat. Offering private,
luxurious villas in the renowned North
Coast of Egypt, it is perfectly situated
in the vibrant city of New Alamein
Nyoum Pyramids offers residents
a unique journey through Egypt’s
history, located near iconic treasures
like the Pyramids of Giza, The Sphinx,
and the Egyptian Museum
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CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 45
Page 46
Images have been generated by
artificial intelligence (AI) technology.
While it may resemble reality, please
note that all elements, including
people, objects, and scenes, are
entirely fictional.
46 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 47
Architect Scott Pryde, Principal and Middle
East Design Director at DLR Group, explores
vertical cities as a solution to urban sprawl,
merging towering skyscrapers with sustainable
infrastructure. This approach redefines future urban
living.
A
s urbanisation continues to surge worldwide, architects
increasingly turn their gaze skyward, envisioning a future
where cities evolve vertically rather than horizontally. This
concept of vertical cities, characterised by towering skyscrapers
interconnected with green spaces, transportation hubs, and
sustainable infrastructure, presents a promising solution to urban
sprawl and population density challenges. From an architect’s
standpoint, the rise of vertical cities signals unprecedented
opportunities and challenges, prompting a reimagining of urban landscapes and
architectural paradigms.
CITIES IN THE SKY
CITIES
IN THESKY
NAVIGATING THE VERTICAL HORIZON
IMAGES HAVE BEEN GENERATED BY ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY.
WHILE IT MAY RESEMBLE REALITY, PLEASE NOTE THAT ALL ELEMENTS, INCLUDING
PEOPLE, OBJECTS, AND SCENES, ARE ENTIRELY FICTIONAL.
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024 | 47
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Page 48
CBNME
ARCHITECTURE
Innovative Solutions for Urban
Challenges
With nations worldwide committing
to carbon neutrality by 2050, the
importance of exploring tall building
designs becomes increasingly evident.
Vertical cities offer many solutions to
pressing urban challenges. Primarily,
they maximise land efficiency by
stacking functions vertically, thereby
conserving valuable ground space.
With a smaller footprint, vertical cities
can preserve surrounding natural
habitats and agricultural lands while
accommodating growing populations.
By clustering residential, commercial,
and recreational spaces within
proximity, vertical cities enhance
accessibility and foster vibrant,
interconnected communities. They
promote walkability and reduce
automobile reliance, foster more
sustainable modes of transportation,
and mitigate traffic congestion and
pollution. Moreover,
their verticality
enables efficient
resource utilisation,
such as harnessing
solar energy through
building-integrated
photovoltaics and
utilising vertical farming
techniques to enhance
food security.
Addressing the
Complexities of
Vertical Urbanism
Despite their promise,
vertical cities pose
significant challenges
that architects must
navigate. One of the
foremost challenges is
structural engineering,
as designing safe and
aesthetically pleasing
skyscrapers requires
innovative engineering
solutions and materials.
Additionally, vertical
cities demand
meticulous urban
planning to ensure
efficient circulation,
equitable access to amenities, and
adequate green spaces. Moreover,
vertical living raises concerns
regarding social equity, as access to
Vertical cities offer
vast potential
for architectural
breakthroughs and
transformative urban
development.
Architect Scott Pryde, Principal
and Middle East Design Director
at DLR Group
48 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 49
sunlight, views, and green spaces
may be unevenly distributed
among residents. Addressing
these challenges necessitates
interdisciplinary collaboration among
architects, urban planners, engineers,
and policymakers to create inclusive,
sustainable vertical environments.
Anticipating the Inevitable Future
of Vertical Cties
The future of vertical cities holds
immense potential for architectural
innovation and urban transformation.
Expect to see skyscrapers seamlessly
integrated with greenery, utilising
vertical gardens, rooftop parks, and
sky bridges to enhance biodiversity
and ease the urban heat island effect.
Advances in building materials, such
as carbon-neutral concrete and self-
healing facades, will further enhance
the sustainability and resilience of
vertical structures. Furthermore,
advancements in digital technologies,
such as Building Information
Modeling (BIM) and parametric
design, will streamline the design
and construction process, enabling
architects to create more efficient and
visually striking vertical landscapes.
As vertical cities continue to flourish,
expect to witness a renaissance
in urban living characterised
by dynamic, interconnected
communities thriving amidst the
vertical horizon.
By embracing interdisciplinary
collaboration and pushing the
boundaries of architectural
imagination, architects can lead the
charge towards a future where the sky
is not the limit, but rather the canvas
upon which we build thriving, vertical
communities.
Contact Scott Pryde and the Group
Middle East team today to explore
visionary solutions for your next
vertical mixed-use development.
CITIES IN THE SKY
Vertical cities, with their reduced
footprint, can help protect natural
habitats and agricultural lands while
supporting expanding populations.
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CBNME
LUXURY LIVING
The Pearl Penthouse: A Dazzling Residential Gem Crowned One Crescent
at Palm Jumeirah
A Jewel In The Sky
A
HS Properties’ One Crescent will be
set against the stunning backdrop of
the Arabian Gulf’s crystal-clear waters
and overlooking the captivating Palm
Jumeirah’s Fronds. It will be home to
exceptional residences that epitomise ultra-luxury
and set the standard for the ultimate in elegance,
privacy, and bespoke living.
Among these standout features is a one-of-a-
kind penthouse, The Pearl, a masterpiece that sits
on top of the One Crescent, gracefully crowning
this magnificent building and offering unparalleled
elegance and breathtaking views.
The Pearl will transform ultra-luxury living and
architectural brilliance in one of the world’s most
iconic destinations. This residential work of art
spans over 22,000 square feet of meticulously
curated space. Every inch of this sanctuary exudes
grandeur, from the soaring ceilings to the floor-
to-ceiling windows, which frame panoramic views of Dubai’s
skyline’s breathtaking and uninterrupted vistas overlooking
the serene turquoise waters of the Arabian Gulf.
As you arrive at The Pearl, you find yourself in a world
where no detail is overlooked. Once stepping inside, you are
greeted with the residence’s grand lobby entrance, which
is seamlessly blended with modern design. Your private
lift opens directly into the expansive interiors flooded with
natural daylight, embracing and filling you with warmth.
Everything inside The Pearl is characterised by spacious
interiors that set the scene for the ultimate
magnificent experience that awaits you. It promises
an exquisite life experience tailored just for
connoisseurs who truly appreciate the best things
in life.
From exclusive floors to bespoke chandeliers
that illuminate the grandeur of your home, these
expansive spaces are all adorned with the finest
materials. Everything is designed to create a
superb environment for intimate gatherings and
lavish celebrations. Everything your eyes see
redefines the true meaning of ultra-luxury.
With double-height ceilings, this sprawling living
space encompasses six bedrooms and nine
bathrooms, leaving plenty of places to lounge
around and entertain your guests in elevated
From infinity pools that meld seamlessly with the Arabian Gulf’s azure
waters to a wealth of opulent amenities, The Pearl truly encompasses
every facet of luxurious living
Unwind on one of four expansive terraces, savoring the gentle breeze, while
inside, a sculptural staircase stands as a masterpiece of art and design
50 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 51
style. Or you might simply choose
to quietly enjoy the fresh air on four
spacious terraces while a sculptural
staircase becomes a work of art
inside.
Dining is a fine art, and The Pearl
Penthouse offers individuals with
discerning tastes a great delight
in the Vaselli-carved stone kitchen
with an Arclinea chef’s kitchen. Dwell
in a realm where culinary artistry
transcends mere nourishment
and becomes an exquisite pursuit
of sensory perfection. You and
your guests can treat your refined
palates with curated haute cuisine
experiences and experience bespoke
private dining to the fullest.
Dining options include a teppanyaki
station, while services include 24/7
concierge and housekeeping for
an effortless guest experience.
Your dedicated 24x7 concierge
team is well-trained to handle
every request with utmost care
and professionalism. From travel
bookings to securing invites for
sought-after events and customised
experiences, your every need will be
fulfilled with care and precision.
Each floor has separate maid/nanny
quarters for added convenience and
a private in-residence elevator to
ensure seamless access between
levels. Crafted with bespoke
materials and finishes, this residence
is a statement of ultra-luxury living.
From infinity pools overlooking the
Arabian Gulf to an array of lavish
facilities, The Pearl has it all. Your
guests will enjoy the ultimate private
cinematic experience, a state-of-
the-art gym, a yoga studio, and
rejuvenating spa facilities.
Other conveniences include eight
parking spaces, allowing you to
proudly unveil your private car
showroom as the perfect luxurious
haven for your prized collection.
The Pearl also includes a classy
Cigar lounge and a walk-in wine
cellar, where you and your guests
can sink into the next level of
comfort with a fine selection of
cigars, a choice of beverages, and
hors d’oeuvres.
For your ultimate peace of mind,
around-the-clock security is
available for you and your loved
ones. The Pearl is more than a
residence; it embodies ultra-luxury,
sophistication, and a life experience
that is second to none.
It is an heirloom for generations to
come.
A JEWEL IN THE SKY
The private lift opens directly into vast interiors
bathed in natural light, wrapping you in an
inviting embrace of warmth and tranquility
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C
larke Morton-Shepherd has
recently taken on the role of
Head of Markets for Saudi
Arabia and Bahrain at JLL’s
Project & Development Services (P&DS)
division. With extensive expertise in
project and cost management, he is
poised to expand JLL’s presence in
these rapidly evolving markets. His
client-centric approach and deep
understanding of the region position
him to navigate its dynamic landscape
with precision and vision. Here, CBNME
sits down with Clarke Morton-Shepherd
to explore his goals and strategies for
his new role.
With 16 years of regional experience,
how has the construction and
development landscape in the Middle
East evolved during your career?
Having spent 16 years of my 27-year
career in the Middle East, I’ve witnessed
significant transformations in the
region’s construction and development
landscape. The journey has been
marked by several cycles of ‘boom
and bust’, each presenting unique
challenges and opportunities.
As the regional market eventually
recovered, we saw Dubai experience
another upswing; Qatar saw a boom
leading up to the 2022 World Cup,
while Saudi Arabia began to emerge
as a major player in construction and
development, driven by its ambitious
Vision 2030 plan. The construction
landscape has evolved from focusing
primarily on iconic skyscrapers
to embracing more diverse and
sustainable development models.
Saudi Arabia, in particular, has taken
center stage with its ambitious
projects, leading global construction
activity with a reported $1.5 trillion
project pipeline.
What excites you the most about
being part of the leadership team for
JLL’s Project & Development Services
in such a rapidly growing market?
What excites me most about being part
of the leadership team for JLL’s Project
& Development Services in this rapidly
growing market is the combination of
talented people at JLL, the incredible
projects we’re working on, and the
challenge of providing best-in-class
service to our clients. It’s truly an
exciting time to be part of this industry
in Saudi Arabia.
Given your expertise in managing
complex projects, what challenges do
you foresee in delivering large-scale
developments in Saudi Arabia?
Delivering large-scale developments
in this market requires careful
consideration of several factors. Market
expertise and capacity are crucial, as
the region’s construction landscape
is rapidly evolving, particularly in
Saudi Arabia with its ambitious Vision
2030 plan. Evolving sustainability
regulations and a growing demand for
green building practices necessitate
innovative design and construction
techniques.
This includes adhering to green
building standards, incorporating
innovative materials and smart
technologies, and focusing on
energy efficiency and renewable
resources. Additionally, navigating
complex regulatory frameworks can
pose a significant challenge. These
factors underscore the complexity of
delivering large-scale developments
in the Middle East market and the
need for comprehensive strategies to
address these challenges.
CBNME
REAL ESTATE
Clarke Morton-Shepherd, Head of Markets for KSA and
Bahrain at JLL on leading efforts to expand the firm’s
presence, with a primary focus on strengthening its
project and development services in Saudi Arabia…
To Make A Strike!
Shaping Saudi Arabia’s real estate future, JLL drives innovation
and sustainability through impactful partnerships, creating
spaces that redefine possibilities
52 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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Page 53
How does JLL’s client-centric approach influence your
strategy for expanding the company’s footprint in these
markets?
JLL’s client-centric approach is at the heart of our expansion
strategy in Saudi Arabia. This means understanding each
client’s unique needs, tailoring our services to meet their
specific requirements, and building long-term partnerships
based on trust and mutual success. We aim to solidify JLL’s
position as the go-to partner for real estate and development
services in these dynamic markets by exceeding client
expectations.
Can you share your vision for driving integrated services
like project management, cost management, and fit-out
solutions in the region?
My vision for driving integrated services in the region
leverages JLL’s diverse capabilities to provide clients with
a seamless project experience. We offer comprehensive
Project & Development Services in-house, including project
management, cost management, fit-out solutions, technical,
and digital services. Our integrated approach also extends
to collaborating with our Capital Markets, Strategic
Consulting, Leasing, Property Management,
Valuation, Advisory, Research, and Sustainability
teams.
This collaborative model enhances efficiency and
leads to superior project outcomes. Clients benefit
from a single point of contact while accessing
JLL’s collective expertise. We focus on integrating
sustainable practices and energy-efficient
solutions, aligning with the region’s growing
emphasis on sustainability. This approach positions
us uniquely to deliver projects that create long-
term value for clients and communities
With Saudi Arabia’s ambitious transformation
under Vision 2030, how is JLL positioned to
support these large-scale initiatives?
JLL is ideally positioned to support the large-
scale initiatives outlined in Saudi Arabia’s Vision
2030. We have been operating in Saudi Arabia
for 16 years, so we have a deep understanding
of the Saudi market and a proven track record of
delivering complex projects. Our team based in
Saudi Arabia comprises over 500 consultants,
and our expertise spans various sectors critical
to Vision 2030, including mixed-use master
planning, infrastructure, transportation, residential
development, retail, sports, leisure, entertainment,
education, and healthcare.
Sustainability and digital solutions are key
focus areas for JLL. How do you plan to integrate
these aspects into your leadership of Project &
Development Services?
Sustainability and digital solutions are integral to our vision
for the future of real estate development. We’re leveraging
Building Information Modelling (BIM) and other digital tools
to optimize design and construction processes, improve
collaboration, and reduce waste. By embracing these
solutions, we aim to deliver projects that are environmentally
responsible, resource-efficient, and create healthier, more
comfortable spaces for the end users.
What role do you see JLL playing in shaping the future of
real estate development in Saudi Arabia?
JLL is committed to shaping the future of real estate
development in Saudi Arabia. We envision achieving this by
partnering with clients and stakeholders to deliver innovative
and sustainable projects that meet the evolving needs of
these markets. By leveraging our global expertise and local
knowledge, we aim to drive industry best practices and set
new standards for excellence. Through these efforts, we hope
to create thriving and resilient urban environments that
benefit both present and future generations.
TO MAKE A STRIKE!
Clarke Morton-Shepherd,
Head of Markets for KSA and
Bahrain at JLL
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CBNME
RAK
Ras Al Khaimah: A major player in the UAE’s construction boom
Sustainable. Ambitious.
Transformative.
G
rowing confidence in RAK’s economy has
seen levels of construction activity in the
emirate rise dramatically, which is in line
with impressive and consistent growth in
the construction sector across the UAE,
GCC, and MENA regions.
From residential development and hospitality projects
to infrastructure improvements and industrial
expansion, Ras Al Khaimah is experiencing growth
across all sectors. With its thriving real estate
market and major infrastructure projects driving the
emirate’s upward trajectory, RAK has become a major
contributor to the UAE’s phenomenal overall growth.
UAE & RAK construction market: what’s happening?
The private sector in the UAE is contributing hugely
to this growth, with the private residential segment up
nearly 60% and private non-residential developments
up by almost 40%.
But what’s the picture in Ras Al Khaimah itself?
Strong investor confidence drives RAK’s buoyant
construction and property market, which enjoyed a
15% increase in transactions and value in H1 2024. In
early Q2 2024, RAK’s residential property market saw
a new property launch every week as investors rushed
to buy into RAK’s economic success story. With the
emirate growing into a major UAE real-estate player
and investor destination, property capital values are
rising by as much as 35% per annum, with annual
returns of around 10%. Across the board, there are
currently 1,000 different projects in various stages of
construction across RAK, worth approximately USD
$75 billion
What’s behind this phenomenal growth?
A wave of bold new developments in RAK strengthens
optimism and confidence in the emirate as developers
undertake significant new real-estate projects. Las
Vegas casino operator Wynn Resorts is developing a
USD $5 billion resort on RAK’s Marjan islands, which
will feature 5-star resorts, shops, and villas. With 1,500
rooms and around 7,000 employees, it’s Wynn’s first
complex in the region and looks set to become one of
the operator’s largest developments.
In hotel development alone, it’s
expected that as many as 15,000
rooms will be available—and
occupied—in RAK within the same
short timeframe.
Residential development
Residential developments are keeping
pace with the growing hospitality
sector, and for investors, returns have
been impressive. Typical four-bedroom
villas are on the market for just over
USD 1.5 million. Branded residential
developments, such as those built by
Abu Dhabi’s most prominent developer,
sold out within a matter of hours.
Competitive, sustainable mega-
residential developments like
RAK Central, announced at the
Originally written by John Cunliffe.
Edited by Vibha Mehta.
Wynn Al Marjan Island, a game changer in
luxury tourism and investment across MENA
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beginning of 2024, will harness cutting-edge technology
and renewable energy to deliver sustainable living whilst
offering commercial rentals to attract major organisations to
the emirate from a wide range of business sectors, including
tourism and hospitality.
That will drive enhanced economic and commercial activity
and help deliver on RAK Vision 2030, which seeks to create
“prosperous, happy and cohesive communities, contributing
to a sustainable Emirate…[to] support local businesses while
reducing…environmental impact”. Not only will it feature
parks and green spaces to help sustain the communities that
live and work at RAK Central, but the government will also
aid in this development by creating the infrastructure within
RAK Central to establish a hub for government services and
business operations.
Construction: infrastructure, industry & manufacturing
Infrastructure to support the anticipated growth in visitor
numbers and new residents is developing rapidly, attracting
construction firms seeking revenue opportunities and
regional expansion. With both overseas and local tourism
to the emirate expected to edge close to 3 million by next
year, a two-phase project will bring a new terminal to RAK’s
international airport and expand existing terminal capacity.
The plan is to welcome more than 2 million passengers within
a few years, representing a tripling of passenger numbers.
With manufacturing already accounting for one-third of
RAK’s GDP, industrial development is forging ahead, too;
facilities such as Sobha Modular Industries’ 250,000-square-
metre manufacturing plant at Al Hamra show that
investor confidence in RAK and its burgeoning
industrial construction sector is gaining strength.
By manufacturing bathroom facades and pods
using AI technology, the facility can meet a
production target of 50 pods per day and will
double output by 2025, creating around 3,000
jobs in the region.
Several construction and building-product
companies have also significantly expanded
their presence in the emirate; along with Sobha
Modular Industries’ expansion, Hira Industries,
Peikko, and RAD International have recently
expanded their manufacturing and production
facilities. Hira now has seven operational units
in RAK and a new global R&D center in HVAC
solutions, demonstrating increasing confidence in
Ras Al Khaimah’s business-friendly environment..
“Our expanded presence in RAK, now with a total
of seven units”, says Hira’s CEO, “underscores
our focus on manufacturing activities within this
region”. Peikko’s expansion has, in part, been
driven by Ras Al Khaimah’s strategic location,
which has allowed the company to pursue its growth
trajectory through easy access to target markets in the UAE,
GCC and MENA region.
Sustainability: natural resources & raw materials
RAK’s industrial zones provide the infrastructure needed to
support and expand industrial and manufacturing output. The
emirate’s industrial strength lies in the production of cement,
construction materials, ceramics, and glass, making it integral
to the UAE’s construction value chain and fueling its growth.
Access to local raw materials is a key driver of economic
growth and sustainability targets. The Hajar Mountains supply
limestone and crushed rock essential for manufacturing
building materials, and the Union Cement Company produces
around 5 million tonnes of cement annually, utilizing waste-
heat recovery technology for 25MW of green energy capacity.
RAK Ceramics, established 30 years ago, has become the
world’s largest ceramics producer, with a presence in over 150
countries.
RAK: the ever-evolving success story of tomorrow
RAK’s huge success in attracting high-net-worth individuals
and investors to the emirate is impressive. As private projects
near completion, public infrastructure works will continue to
support the commercial construction, tourism and hospitality
sectors and add significant value to the overall economy.
Ultimately, this will deliver a growth and opportunity
unparalleled by today’s standards.
Ras Al Khaimah will become the place to live, work and play.
SUSTAINABLE. AMBITIOUS. TRANSFORMATIVE.
John Cunliffe,
Strategic Business
Development Director at
RAKEZ
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Green is the New Gold Standard: A Regional Shift Toward Sustainable
Construction & Design Practices
Words by: Khadeeja Hamid
The Future is Green
CBNME
SUSTAINABILITY
S
ustainable
construction has
become a high-
stakes game of
innovation in the Middle
East—a region known
for bold ambitions
and groundbreaking
architecture. Behind
every LEED-certified
building lies a tech
powerhouse. From real-
time energy monitoring
to AI-driven design,
Middle Eastern cities
are racing to create
the most advanced
and sustainable LEED-
certified landmarks.
This isn’t just a regional
competition—it’s a
movement exporting Gulf
expertise and reshaping
how the world views the
Middle East.
Take Saudi Arabia’s NEOM, a city
rewriting the rules of urban living.
AI algorithms there predict energy
consumption, optimize solar grid
outputs, and ensure buildings operate
efficiently. Across the UAE, architects
and engineers leverage Building
Information Modeling (BIM) to integrate
LEED standards into designs. By
simulating every stage of construction
digitally, BIM minimizes waste,
reduces costs, and ensures the final
structure achieves both aesthetic and
sustainability goals.
Lusail City, with its LEED Gold-certified
districts, is a testing ground for green
technologies and urban artistry in
Qatar. Energy modelling software
pioneered in Lusail is now being
adapted for projects as far away as
Singapore and South Africa. These
innovations prove Middle Eastern cities
no longer follow global trends—they’re
now championing the shift towards
green building.
Smart Systems: The Unsung Heroes of
Green Design
The Middle East’s green construction
boom is centred around transforming
how people live, work, and interact with
urban spaces. LEED-certified structures
prioritize environmental impact and
the human experience, blending
advanced technologies with thoughtful
design to elevate sustainability into an
art form.
Smart grids connect buildings to
renewable energy sources, ensuring
a steady flow of sustainable power
even in extreme climates. IoT sensors
track real-time water use, energy
consumption, and air quality, creating
dynamic environments that adapt to
occupants’ needs.
The LEED Platinum-certified
Masdar City headquarters in Abu
Dhabi demonstrates the fusion
of cutting-edge technology and
cultural influences in its design. Using
LEED-certified developments
are emerging as icons of
contemporary living, attracting
both tenants and homeowners
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THE FUTURE IS GREEN
predictive analytics, it optimizes energy consumption and
reduces cooling loads by 40%, proving that sustainability and
design can work together.
The Art of Green Building: Transforming Urban Culture
Architects view the LEED framework not as a constraint but
as an opportunity. LEED-certified projects are reshaping not
just construction practices but also urban culture. They offer
healthier indoor environments, lower energy bills, and access
to thoughtfully designed spaces. In Dubai’s Sustainable City,
residents enjoy solar-powered homes, shaded walkways, and
car-free zones that prioritize well-being.
Facades that maximize natural light, urban layouts
encouraging walkability, and interiors designed for energy
efficiency highlight how sustainable construction elevates
design rather than limiting it. These elements don’t just make
the city sustainable—they make it deeply livable!
This focus on human-centred design drives demand for green
buildings, creating a ripple effect across the construction
ecosystem. LEED-certified developments are becoming
symbols of modern living, appealing to tenants and
homeowners alike. As urban populations experience benefits
like improved air quality and smarter layouts, LEED has
evolved into a framework that supports environmental goals
and enhances how people interact with their surroundings.
Exporting Green Expertise from the Gulf to the Globe
Dubai, Riyadh, and Doha are
leading a regional competition
in sustainable architecture,
each setting new benchmarks
in eco-friendly design. Dubai’s
Sustainable City is a global
icon of green living, with solar-
powered homes and water
recycling systems. Riyadh’s King
Salman Park, the world’s largest
urban park project, transforms
over 13 square kilometres of
desert into a LEED Platinum-
certified oasis. Meanwhile,
Qatar’s Lusail City integrates
smart technologies, like district
cooling systems and energy
modelling, into its rapidly
growing skyline.
This rivalry has turned the
Middle East into a global stage
for innovation, inspiring cities
worldwide to rethink how they
build. Gulf-origin technologies,
such as Dubai’s district cooling
systems—cutting energy use by up to 50%—are shaping
projects like India’s GIFT City and Egypt’s New Administrative
Capital. Similarly, Qatar’s energy modelling software is
powering Singapore’s Tengah Forest Town and Nairobi’s Two
Rivers Development, designed around energy-efficient urban
spaces.
Developers like the UAE’s Majid Al Futtaim have brought
LEED-certified designs to Egypt, building malls that cut
energy use by 30%. Saudi engineers trained in NEOM’s
innovative systems are consulting on renewable energy
projects in Morocco and Egypt, bringing Gulf expertise to
some of Africa’s most ambitious sustainability initiatives.
These exports of Gulf expertise reflect a global ripple
effect, with the Middle East firmly positioned as a leader in
sustainable construction.
Sustainability as Innovation: Bold, Beautiful, and Impactful
By combining advanced technology, cultural influences, and
innovative design, the region is proving that sustainability
is not only functional and compliant, it is transformative.
LEED-certified projects drive a powerful shift toward greener,
smarter, and more connected regional cities.
Middle Eastern developments are setting new standards
in sustainable construction, proving that rapid growth and
environmental responsibility coexist. Going green isn’t just
good for the planet—it’s suitable for people, communities,
and businesses!
LEED-certified projects are
transforming both construction
methods and the fabric of urban
living
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CBNME
KSA
Saudi Arabia is set to make history as the first single nation to host the FIFA World
Cup 2034 in its expanded 48-team format, accelerating the construction industry in
full swing!
Words by: Aya Zhang
Stadiums Meet Skyline
S
audi Arabia is positioning itself to make a historic
impact on the global sports scene with its bid to host
the 2034 FIFA World Cup. The tournament will feature
15 cutting-edge, sustainable stadiums spread across
key cities, including Riyadh, Jeddah, Al Khobar, Abha, and
the futuristic city of NEOM, alongside 10 other host locations
throughout the nation. Sustainability is at the heart of this
ambitious project, with eco-friendly technologies and designs
leading the way in stadium construction. The country’s
extensive infrastructure plan also includes 134 training
sites, ensuring top-tier facilities for participating teams and
delivering a seamless tournament experience.
This massive undertaking will inject unparalleled momentum
into Saudi Arabia’s construction sector, driving innovation
and job creation. It will also cement the nation as a hub for
state-of-the-art architectural and engineering excellence.
With the aim of bringing this vision to life, 11 new stadiums
are set to be constructed for the 2034 World Cup, with three
already under construction. Additionally, Saudi Arabia’s two
largest existing stadiums will undergo significant renovations,
and two more stadiums will be temporarily expanded to meet
the tournament’s requirements. Here is a list of the planned
stadiums:
RIYADH
King Salman International Stadium
Capacity: 92,000+
The stadium is poised to become Saudi Arabia’s largest-
capacity venue and the central hub for the national football
team. Scheduled for completion in 2029, it will set a new
benchmark for sports infrastructure in the Kingdom.
King Fahad Sports City Stadium
Capacity: 70,000+
The stadium opened in 1987 and is one of the largest
stadiums in Saudi Arabia. It has been used for significant
events and will undergo extensive renovations to increase
its seating capacity for hosting key events like the 2027 AFC
Asian Cup and potentially the FIFA World Cup.
Prince Mohammed Bin Salman Stadium
Capacity: 45,000+
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STADIUMS MEET SKYLINE
The stadium is situated on the edge of Qiddiya City’s Tuwaiq
Mountains. Perched atop a cliff, its main structure offers
breathtaking views of the surrounding landscape. This venue
is set to make history as the world’s first fully integrated
stadium, featuring a retractable roof, pitch, and an expansive
LED wall all in one cohesive design.
New Murabba Stadium
Capacity: 45,000+
Scheduled for completion by the end of 2032, the stadium
will showcase state-of-the-art sports technology, offering
fans an immersive and tailored experience. The project is
being developed by New Murabba, a subsidiary of the Public
Investment Fund (PIF).
ROSHN Stadium
Capacity: 45,000+
The Roshn Stadium is currently in the conceptual stage.
Roshn, the Saudi Arabian gigaproject developer, has called
for firms to prequalify for a contract to construct a new
stadium, which will be located next to the National Guard
facilities in the southwest of Riyadh.
South Riyadh Stadium
Capacity: 45,000+
The South Riyadh Stadium, set for completion by 2032,
embodies the principles of Salmani architecture, seamlessly
combining contemporary design with the region’s rich
architectural heritage.
Prince Faisal Bin Fahad Sports City Stadium
Capacity: 48,000+
The stadium, currently under construction and slated for
completion in 2027, is being built using locally sourced
materials and incorporates energy-efficient systems,
including a vast array of solar panels on its roof.
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CBNME
KSA
King Saud University Stadium
Capacity: 46,000+
The stadium, with a seating capacity of around 27,000, is set
to host the AFC Asian Cup in 2027. For the 2034 FIFA World
Cup, it will undergo a temporary expansion by Populous to
accommodate 46,000 spectators. The upgrade will include
a new elliptical, lightweight spoke-wheel roof and improved
amenities, ensuring it meets FIFA’s high standards.
JEDDAH
King Abdullah Sports City Stadium
Capacity: 58,000+
The King Abdullah Sports City Stadium, completed in 2014
with the expertise of Arup consultancy, is Saudi Arabia’s
second-largest stadium. It is set to host the AFC Asian Cup
in 2027. Planned renovations in 2032 will modernize the
stadium to meet all FIFA requirements, integrate cutting-
edge technology and standards, while preserving its original
architectural design.
Qiddiya Coast Stadium
Capacity: 46,000+
Expected to be completed by 2032, the stadium features a
design that celebrates the connection between people, water,
energy, and matter.
Jeddah Central Development Stadium
Capacity: 45,000+
The entire Jeddah Central Project is to be built in three
phases (the first by 2027, the second by 2030 and the third
after 2030), the stadium is envisaged in the second phase, so
it is expected to be operational by 2030
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STADIUMS MEET SKYLINE
King Abdullah Economic City Stadium
Capacity: 45,000+
This new stadium will cater to the dynamic King Abdullah
Economic City, located along the Red Sea coast. Its flexible
design and organic aesthetic draw inspiration from the
natural growth patterns of local coral reefs.
AL KHOBAR
Aramco Stadium
Capacity: 46,000+
The stadium will host both the 2034 FIFA World Cup and the
2027 AFC Asian Cup. Additionally, the Aramco Stadium in Al
Khobar is undergoing renovations to increase its capacity and
upgrade its facilities.
ABHA
King Khalid University Stadium
Capacity: 45,000+
The King Khalid University Stadium is currently operational,
with an average attendance of around 22,000 for events over
the past two years. In anticipation of the 2034 FIFA World
Cup, the stadium will undergo a temporary expansion to
accommodate over 45,000 spectators.
NEOM
Neom Stadium
Capacity: 48,000+
NEOM Stadium is set to become one of the world’s most
distinctive and iconic venues, featuring a pitch positioned
more than 350 meters above the ground to offer breathtaking
views. Its innovative roof will be integrated into the city itself,
further enhancing its unique design.
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CBNME
INTERVIEW
Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, shares his journey in the luxury
retail industry, the evolution of consumer behavior in the GCC, and how innovation and
sustainability are shaping the future of retail through iconic brands like Poltrona Frau.
Retail Evolution:
Innovation & Sustainability
What initially attracted you to a career in retail and
lifestyle, and how did you get started in the industry?
I’ve always had a passion for luxury, and after completing my
MBA at ESCP in France, my coach encouraged me to pursue
what truly excited me—customer experience and the luxury
sector—rather than following the conventional path into
consultancy. I followed that advice and soon landed a role
with Bulgari at Al-Tayer, and the rest, as they say, is history.
Tell us more about Poltrona Frau and the Imagine
Collection.
Poltrona Frau is a leading Italian brand known for its luxurious
craftsmanship and timeless design. The Imagine Collection,
showcased at Downtown Design 2024, represents the brand’s
vision for the future of modern living, combining traditional
artistry with innovative design. It features a range of striking
pieces from celebrated designers, including Faye Toogood’s
Squash Collection, Jean-Marie Massaud’s Archibald Bed and
Archibald Task Managerial Office
Chair, and Draga & Aurel’s Parka
Sofa.
In addition, the collaboration
with Ceccotti Collezioni, which
featured the refined DUO Collection
of tables and chairs by Roberto
Lazzeroni, further highlighted
the shared commitment to Italian
craftsmanship and timeless luxury
at Downtown Design 2024.
How do you approach innovation
while maintaining the identity and
values of long-established brands
in the Majid Al Futtaim portfolio?
Innovation and brand identity are
not mutually exclusive, in fact, they
complement each other. While we
are committed to preserving the
core values and identity of each
brand, we also embrace innovation
across all aspects of the business—
not just in the products themselves.
Our approach is to continuously evolve and enhance the
customer experience, ensuring it aligns with the brand’s
essence.
Can you elaborate on the role of advanced analytics in
shaping Majid Al Futtaim’s business strategies?
At Majid Al Futtaim, advanced analytics play a vital role in
shaping our business strategies and enhancing the customer
experience. By leveraging AI and machine learning, we
optimize product forecasting, ensuring we meet customer
demand while reducing inventory and increasing revenue.
Our data-driven insights allow us to personalize product
recommendations, content, and marketing, creating a more
tailored and relevant shopping experience. We also use
analytics to stay ahead of evolving customer expectations,
helping us design immersive, innovative retail experiences.
Additionally, we focus on segmenting and understanding
different customer groups, allowing us to deliver more
The collection showcases Poltrona Frau’s sustainability with Pelle Frau®
Impact Less leather, redefining furniture as both functional and inspiring.
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RETAIL EVOLUTION: INNOVATION & SUSTAINABILITY
personalized and targeted strategies that resonate with
diverse consumer needs. Through these efforts, we continue
to refine our offerings and strengthen our connections with
customers across all touchpoints.
What trends in consumer behavior have you observed in
the GCC, and how are you adapting your retail strategies to
meet these changes?
We’ve observed several key trends in the GCC market,
including the rise of omnichannel journeys, a growing interest
in sustainability and brands that support a cause, a demand
for hyper-personalization, and an increasing focus on
innovative products. In response, we are leveraging advanced
analytics and working closely with sustainable brands to align
with these values. Additionally, we’ve implemented customer
value management systems to provide more personalized
messaging and are embracing technologies that enhance
the overall customer experience and serve a clear purpose in
improving engagement.
How does Majid Al Futtaim - Lifestyle plan to leverage
digital transformation to reach new customer segments?
By embracing an omnichannel approach, we can reach a
wider audience through social media, our e-commerce
platform, or other digital touchpoints. We also harness
advanced analytics to identify and retarget similar customer
segments across our brands, gaining valuable insights into
customer behavior and preferences. This allows us to better
understand their interests, helping us introduce them to
additional brands and products.
How do you ensure consistent brand experiences across
both online and offline retail channels?
Maintaining a coherent brand presence, both visually and
in tone, across all touchpoints and communications. Our
Marketing and Digital teams work closely together to ensure a
seamless, cohesive experience for customers.
How important is sustainability to Majid Al Futtaim -
Lifestyle, and what initiatives are you taking in that
regard?
Sustainability is a core value at Majid Al Futtaim Lifestyle,
and it guides both our business strategies and operations.
A recent consumer study showed that over 50% of UAE
shoppers are willing to pay more for sustainable products,
which reflects a growing demand for eco-conscious choices.
In response, we are committed to aligning with these values
by integrating sustainable practices across all aspects of our
business. We prioritize energy-efficient designs, eco-friendly
materials, and water-saving solutions in our new store
openings, earning multiple sustainability awards. Additionally,
we have implemented waste reduction initiatives, recycling
programs, and eliminated single-use plastics across our
operations. Our long-term goal is to achieve a Net Positive
business model by 2040, producing more energy and water
than we consume.
With multiple high-profile brands under your management,
how do you foster collaboration and innovation among
your teams?
Building trust is integral to any relationship, this is
achieved through transparency and open communication.
By consistently delivering on our commitments and
obligations, we establish credibility and trust with our
partners. This creates an environment for open collaboration
and innovation. Ultimately, the goal is for everyone to
work together towards a common objective: creating an
outstanding customer experience.
What are the biggest challenges in expanding Majid Al
Futtaim’s retail presence into new markets, and how are
you addressing them?
One of the biggest challenges is understanding the local
customer and market nuances to develop the most effective
market strategy and offer the right brands and products.
We work closely with local teams who have strong market
knowledge, ensuring we can tailor our approach to each
specific region.
Fahed Ghanim,
CEO of Majid Al Futtaim
Lifestyle
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CBNME
EXPERT INSIGHT
A
s urban populations
surge and cities grow
vertically, the skyline
of modern cities has
become a testament
to human ingenuity and ambition.
Skyscrapers, once marvels of
engineering, are now evolving into
adaptive ecosystems designed to
harmonise with their environment.
Central to this evolution is
integrating smart materials and
adaptive designs that address the
growing demands of sustainability,
efficiency, and resilience.
Smart materials are revolutionising
the construction industry by
offering dynamic properties that
adapt to environmental changes.
These materials respond to
temperature, light, or pressure
stimuli, enabling buildings to
adjust to varying conditions with
minimal energy consumption.
For instance, one of the most
promising smart materials is
thermochromic and photochromic
glass, which alters its transparency
based on temperature or light
intensity. This reduces the reliance
on artificial lighting and air
conditioning by regulating the
amount of heat and light entering
the building.
Another noteworthy material
used in smart construction is
Embracing smart materials and adaptive designs for skyscrapers
Marvels of
Modern Cities
Originally written by Dr. Rana El-Dabaa, Assistant Professor of Architecture at Heriot-Watt University Dubai.
Edited by: Vibha Mehta
Dr. Rana El-Dabaa,
Assistant Professor of
Architecture at Heriot-
Watt University Dubai
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MARVELS OF MODERN CITIES
shape-memory alloys, which return to their original form
when exposed to heat and are increasingly used in seismic
applications. These materials enable skyscrapers to withstand
and recover from earthquakes, ensuring structural integrity
and occupant safety.
Moreover, cracking in traditional concrete can lead to costly
repairs and structural vulnerabilities. Self-healing concrete,
infused with bacteria that produce limestone when exposed
to water, offers a sustainable solution by automatically
sealing cracks and extending the lifespan of buildings.
While smart materials enhance the functionality of
skyscrapers, adaptive design strategies redefine their
interaction with the environment. Adaptive design
incorporates flexibility and responsiveness into the
architectural blueprint, ensuring that buildings remain
functional and efficient despite changing circumstances.
For instance, kinetic facades are an emerging trend in
adaptive design, featuring dynamic exteriors that adjust to
environmental conditions. These facades can open, close, or
change orientation to optimise natural light, ventilation, and
energy use.
For instance, the Al Bahr Towers in Abu Dhabi employ a
responsive facade system inspired by traditional Mashrabiya
screens, reducing solar heat gain while maintaining
aesthetics. Furthermore, designing skyscrapers with
streamlined, aerodynamic shapes minimises wind resistance
and vortex shedding, which can cause structural vibrations.
While the benefits are undeniable, the widespread adoption
of smart materials and adaptive designs
faces challenges, including high upfront
costs, technological complexity, and a
limited skilled workforce. Collaboration
between governments, architects,
engineers, and material scientists is
essential to overcome these hurdles.
Policies that incentivise green
construction, alongside investments in
research and education, will drive the
industry forward.
As this field evolves, architects must
continuously adapt to remain relevant
and effective. Upskilling has become
essential, as professionals are now
expected to master both traditional
design methods and cutting-edge
technologies, bridging the gap between
age-old craftsmanship and futuristic
innovation.
One critical area of focus is the integration of smart
technologies. These tools enable the creation of buildings
that are sustainable and intelligently capable of adapting and
responding to their surroundings in real-time. Architects are
pivotal in designing spaces that leverage such technologies
to enhance functionality and efficiency.
Moreover, the emphasis on sustainability has heightened the
demand for expertise in green architecture. Architects are
now required to adopt passive design principles, incorporate
renewable energy solutions, and use eco-friendly materials,
all while ensuring aesthetic and functional integrity. This
requires a deep understanding of new materials, energy
modelling, and sustainable construction practices.
Incorporating these innovations into the design process
requires more than technical skills—it also demands
a mindset that embraces change and a willingness to
experiment not only in research labs but also with utilising
emerging tools such as Building Information Modeling (BIM),
augmented reality, 4D printing, image analysis and generative
design software.
These technologies enhance precision and allow architects
to predict the performance of their designs under various
conditions, ensuring optimal outcomes. The ability to adapt
to such advancements is not optional; it is a necessity.
By upskilling, architects ensure they can lead the way in
creating structures that meet the demands of a dynamic
world, balancing tradition with technology and beauty with
practicality. This continuous learning enables them to push
the boundaries of innovation while addressing critical global
challenges, from climate change to urbanisation.
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How did a city like Dubai make its name as a prime
destination for property investors from around the globe? It
was no accident, that’s for sure.
With combined residential and commercial sales reaching
USD 37.8 billion in Q3 2024, Dubai’s real estate market is
succeeding in attracting global interest, in large part thanks to
our government’s long-standing commitment to establishing an
investor-friendly environment.
This environment takes many forms. For example, I’m proud to
say that DAMAC Properties signed an agreement with the Dubai
Land Department (DLD) in August of this year, granting us the
authority to use DLD’s registration systems to manage our real
estate transactions. We will use these systems to provide highly
efficient, world-class services to customers, reducing transaction
times and simplifying associated processes. This is just one
example of how our Emirate is protecting investor rights
and expediting procedures in accordance with transparent
governance standards.
Transparency has also emerged as a core component of the
Real Estate Strategy 2033, which was announced last month
by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al
Maktoum, Crown Prince of Dubai and the UAE’s Deputy Prime
Minister and Minister of Defence. In support of the broader
goals set out in the Dubai Economic Agenda D33, this ambitious
plan aims to achieve a 70% increase in property transactions
and a twentyfold uptick in the total value of Dubai’s real estate
portfolios over the next decade through a range of programmes
designed to centralise data, integrate artificial intelligence (AI)
and improve transparency.
The question is, why have our leaders chosen to place
transparency and investor protection at the heart of Dubai’s
long-term real estate roadmap? Here are my thoughts…
Attracting Global Investment
As Dubai’s property landscape transitions into its next phase
of growth, transparency will prove more critical than ever in
helping investors make informed decisions and achieve better
outcomes. Unsurprisingly, markets with the highest levels of
Why is Dubai placing transparency and
investor protection at the heart of its real
estate strategy?
Behind Dubai’s Real
Estate Triumph
CBNME
INSIDER VIEW
Amira Sajwani,
Managing Director of
Sales & Development at
DAMAC Properties
Originally written by Amira Sajwani.
Edited by Aya Zhang.
66 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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transparency tend to be most successful
at attracting foreign direct investment
(FDI).
Fortunately, the UAE has made immense
progress in this respect, with Dubai
maintaining its position as the most
transparent property market in the
Middle East and North Africa (MENA)
region, according to JLL’s 2024 Global
Real Estate Transparency Index (GRETI).
Our Emirate’s position among the top
five improvers in this year’s league
table highlights the effectiveness of
government initiatives in increasing
data transparency and accelerating
digitalisation efforts, signalling the
strong prospects on offer for those who
decide to invest in our dynamic city.
Enhancing Market Trust
Anyone with a background in real
estate will tell you that a robust regulatory environment
plays an essential role in earning the trust and confidence
of buyers and investors. Acutely aware of this fact, Dubai’s
leaders established the DLD and Real Estate Regulatory
Agency (RERA) to enforce all rules and regulations related to
property transactions in our Emirate. By ensuring developers
follow strict guidelines, these entities guarantee that
investors’ funds are safe and that projects reach completion,
creating stable conditions for valuable foreign investment
inflows.
The DLD’s comprehensive and reliable property registration
system demonstrates transparency in action, instilling
further investor confidence by ensuring accurate information
on property ownership, legal status and transaction history.
Streamlined and digitalised bureaucratic procedures now
facilitate straightforward online transactions, reducing
paperwork and saving time for stakeholders across the full
spectrum of our industry.
Most importantly, in my opinion, transparent markets
empower investors and stakeholders to make informed
decisions. This plays a pivotal role in attracting FDI, ensuring
compliance with international standards and maintaining
trust in the market – both of which are key ingredients for
future growth.
Supporting Sustainable Development
Besides increasing market trust and attracting investment,
greater transparency feeds into sustainable development –
and vice versa.
As pressures grow on the real estate industry to help meet
the challenge of decarbonisation, transparency is needed
around the regulations, standards and metrics that enable
developers to deliver low-carbon, resilient projects and
communities. On the flip side, for cities like Dubai to ascend
even further in the global transparency league tables,
our sector must continue to take tangible action around
sustainability.
Businesses and investors with strong environmental, social
and governance (ESG) commitments are increasingly seeking
rigorous sustainability standards in the buildings they own
and occupy. With these factors at play, I’m sure that new
sustainability initiatives and regulations will form a key part
of the Real Estate Strategy 2033 as it is rolled out, while at
the same time helping Dubai keep its pledge of achieving
net-zero emissions by 2050.
Prioritising transparency and protection offers Dubai’s
real estate sector numerous benefits, chief among which
are increased levels of investment, consumer trust and
sustainable development. Since the UAE and Dubai are
committed to drawing further FDI, our markets need to align
with the global shift towards clarity, fairness and openness.
Enhanced transparency appeals to institutional investors as
well as those individuals who focus on data availability and
market confidence in their property-buying decisions.
By pursuing technology, regulatory and sustainability
reforms that drive greater openness and security, our
Emirate will only enhance its already strong reputation as an
investor-friendly property hub. As such, transparency and
investor protection are not only important from an ethical
standpoint. They will also serve to maintain and strengthen
the economic competitiveness of Dubai’s real estate on the
global stage over the next decade and beyond.
BEHIND DUBAI’S REAL ESTATE TRIUMPH
DAMAC Bay By Cavalli
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In the short-term rental market, competition
is fierce, and simply offering a place to stay
doesn’t cut it anymore. To attract and retain
guests, property owners and hosts are making
thoughtful design and amenity choices that
elevate guest experiences. It’s about creating
an inviting environment that balances style
with functionality, promotes relaxation, and is
thoughtfully equipped with amenities.
Design Aesthetics
One of the standout design trends in today’s
rentals is Scandinavian-inspired interiors. With
clean lines, neutral tones, and an emphasis
on simplicity, Scandinavian design delivers
on its promise to make modern living more
enjoyable. Known for its peaceful aesthetic
and functionality, it’s a natural choice when
it comes to designing a rental property.
Firstly, this design style looks great in photos,
making places very Instagrammable (Essential
in today’s market!).
Secondly, it creates a
calming atmosphere that
makes it the ideal space
for guests to unwind with
family and stay focused
when working remotely.
Cultural Charm
Incorporating local
charm into the design
is an effective way to
create a memorable
space and make your
rental property stand
out. With a Scandinavian
design base, the neutral
palette allows owners
to incorporate cultural
elements, seamlessly
adding character
without overwhelming
guests. From locally
sourced artwork to
color palettes inspired
by the area’s natural
surroundings, subtle
touches offer guests
a unique connection to the place they’re
visiting. Amenities like curated guides to
nearby attractions and local delicacies to
greet them on arrival transform a rental stay
into an authentic experience. Property owners
can create a more profound, memorable
experience for their guests by offering a
gateway to local culture.
Durability
Durability is an essential yet often overlooked
aspect of short-term rental design. High-
quality, robust furniture is a wise investment,
especially in high-traffic areas. Choosing
materials and colours that withstand frequent
use without compromising style or comfort
is key. For instance, a dark-toned couch is
far better than a white couch for a rental
property. This approach ensures the design
elements’ longevity and keeps the space
Originally written by Anna Skigin.
Edited by Vibha Mehta.
CBNME
EXPERT INSIGHT
Innovations in Property
Design and Amenities
A feature that looks at the latest trends in property design
and amenities that enhance guest experiences and
differentiate short-term rentals in a competitive market
Anna Skigin,
CEO of Frank Porter
68 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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INNOVATIONS IN PROPERTY DESIGN AND AMENITIES
looking fresh and inviting for future guests. Furniture
and amenities must be more than just available and
in top condition, as guests expect perfection. These
conscious inclusions can make all the difference in
reviews and, therefore, have a powerful impact on a
listing listing.
Choice of Amenities
Specific amenities have quickly become non-
negotiables for travellers. High-speed WiFi is a
must for remote workers, while streaming services
such as Netflix offer the home-away-from-home
comfort that many guests now expect. Including
these essentials in rental listings is a simple yet
effective way to boost guest satisfaction and appeal
to a wider range of renters. Eco-friendly cleaning
products, bath products, energy-efficient appliances,
and locally sourced materials appeal to a growing
market of conscious travellers who are looking for
travel experiences that align with their values.
Functionality
As more people choose to work from remote
locations, multifunctional spaces have become
essential. Rentals that feature ergonomic
workspaces, hidden storage, and foldable
furniture cater to guests who blend work with
travel and groups travelling together. Clever
storage solutions, quality lighting, and space-
efficient furniture make even the smallest
rentals feel open and inviting, adding the
practicality needed for longer stays.
Technology
In today’s tech-savvy world, innovative technology
transforms the short-term rental market. Guests
appreciate the convenience of features such as
smart locks, whilst property owners enjoy the savings
from energy-efficient amenities such as automated
lights and sensors. For Frank Porter clients, amenities
like water heater shut-offs and programmable
thermostats keep utility costs manageable without
compromising guest comfort. These features align
seamlessly with travellers’ growing awareness of
environmental impact and preference for sustainable
options.
Smart entry systems, for example, let guests see
who’s at the door prior to opening and give owners
insight into property access and timings. Such
features blend convenience, efficiency, and peace
of mind for owners and guests and act as a point of
difference when promoting a property.
Differentiation
As the short-term rental market continues to
expand, differentiation is critical. From thoughtful
interior design to top-tier amenities and a dash
of local culture, every element contributes to an
unforgettable experience for guests. By staying
current with design trends and continuously
elevating their offerings, property owners can attract
more bookings and command higher rates. A well-
designed space doesn’t just attract guests; it leaves
a lasting impression, ensuring they’ll write a positive
review and choose your property again when they
return.
Modern Studio Close
to Marina Promenade
and JBR Walk
Elegant Upscale 2
Bedroom Partial
Marina and Harbour
Views
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Tell us about yourself and your role and
responsibilities at the company
As a Senior Marketing and Business Development
Executive at Cundall, a global multi-disciplinary
consultancy, I’m responsible for leading the
marketing and business development efforts across
the MENA region. I feel lucky to work alongside many
incredibly talented engineers across our MENA offices
in Dubai, Doha, Riyadh, and Bengaluru - as well as
globally.
From leading the regional PR and organising
engaging client events to crafting winning award
submissions and unique campaigns such as Cundall
Conversations, there is never a dull day! Connecting
with such a diverse group of engineers and experts
across the business and being able to showcase the
positive impact of their work is incredibly rewarding.
I’m also proud to be an advocate for Cundall’s Zero
Carbon Design 2030 commitment. This has involved
driving many of our internal and external initiatives
to share the tools and projects our people are
delivering to create a more sustainable planet.
What do you believe are the biggest challenges
currently facing marketing, and how do you plan to
address them?
In today’s fast-paced digital world where we’re
constantly inundated with information and attention
spans are shorter than ever, the need for a well-
defined content strategy and authentic storytelling
has never been greater. The challenge lies in cutting
through the noise to create meaningful, engaging
content that resonates with your audience and has
compelling narratives.
Another significant shift is the rapid rise of AI, which
is transforming many fields, including marketing.
While this brings challenges, I see it as an exciting
opportunity to enhance efficiency and reimagine the
way we work. AI cannot replace human creativity, but
it can complement it, opening up new avenues for
innovation and enabling us to focus on what we do
best - connecting with people. I’m keen to embrace
these advancements to drive smarter, more impactful
ways of working.
Looking ahead, what are your goals and
aspirations for the future of the company’s
marketing?
It’s been amazing to witness the MENA team’s growth
over the past few years, both in terms of our people
and the scale of projects. Looking ahead, my primary
goal is to continue elevating Cundall’s profile as one
of the region’s go-to lead design consultants with a
particular focus on our key sectors.
We will continue to celebrate the technical excellence
of our people and projects. Stay tuned for some
exciting project announcements coming in 2025,
which will showcase the innovation and impact
Cundall brings to the industry.
Another key aspiration is to integrate sustainability
more deeply into our marketing practices. This
includes initiatives such as tracking the carbon
footprint of our events and ensuring they are as
close to net zero carbon as possible - this is already
happening in some of our offices.
CBNME
UNSUNG HEROES
Annabelle Morris
As the Senior Marketing & Business
Development Executive at Cundall, she
shares insights into her pivotal role in crafting
the company’s marketing strategies
70 | CONSTRUCTION BUSINESS NEWS ME | DECEMBER 2024
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