Construction Business News, January 2025
Page 1
THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION
PROFESSIONALS
REAL ESTATE
THE NEW ERA OF SOPHISTICATION
SOLUTIONS
THE NET-ZERO URBAN MARVEL
CONSULTANCY
MASTERS OF STRATEGY
J A N U A R Y 2 0 2 5 | C B N M E . C O M
WHERE IDEAS
MEET LUXURY
ABBAS SAJWANI
SCULPTS DUBAI’S SKYLINE INTO A TAPESTRY OF
VISIONARY BRILLIANCE, WHERE LUXURY AND
DESIGN CONVERGE IN POETIC HARMONY
BUILDERS OF
TOMORROW
MEET THE RISING
STARS REDEFINING
UAE’S REAL ESTATE
HORIZON
Page 2
New IVECO S-Way: high technology and efficiency on all missions
A wide choice of Euro III / V diesel engines, delivering class-leading power from 360 hp
to 560 hp Euro III / 570 hp Euro V and superior fuel economy.
12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Full range of fuel-saving devices, such as anti-idling feature, EcoSwitch, Ecoroll and Smart Alternator.
Top levels of comfort and safety, with a completely redesigned and reinforced cab,
featuring enhanced direct visibility and enlarged cab livability.
Drive the new way.
Page 3
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 3
IN THIS ISSUE CBNME
32
26
18 REAL ESTATE
THE NEW ERA OF SOPHISTICATION
20 SUSTAINABILITY
ECO LUXE, URBAN COOL
24 SOLUTIONS
THE NET-ZERO URBAN MARVEL
28 COVER STORY
DREAMS IN CONCRETE
34
TOWER OF AMBITION
48 CONSULTANCY
MASTERS OF STRATEGY
52 INTERVIEW
CARRYING THE TORCH
54 METAVERSE
THE FUTURE OF REAL SPACES
56 REAL ESTATE
GULF HORIZONS
58 INVESTMENTS
YOUR GUIDE TO REAL ESTATE
60 EXPERT INSIGHT
CHIC WORK UPGRADES
62 TALKING POINT
LUXURY, AFFORDABILITY, AND
WHAT’S NEXT?
64 OP-ED
CONSTRUCTION TECHNOLOGY IN
2025
66 UNSUNG HEROES
MARIANNE BASSIL
18
Page 4
Nestled by the coast of Lusail sits the splendor of
Raffles and Fairmont Doha, where luxury is rooted
in even the smallest details. Open the doors to
mesmerizing hospitality and make memories in a
world of sophistication.
Page 5
Page 6
Page 7
Page 8
8 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
Keep up to date with all the latest
news, features and much more on our
website and social media platforms
CBNME.COM
CBNME
@CBNME
CONSTRUCTION BUSINESS NEWS
MIDDLE EAST
SUBSCRIBE
subscriptions@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
P +971 4 4200 506 | F +971 4 4200 196
For all commercial enquiries, contact jo@bncpublishing.net
T +971 50 440 2706
All rights reserved © 2025.
The opinions expressed are solely those of the contributors.
Construction Business News Middle East and its affiliated publications in
the MENA region are exclusively licensed to BNC Publishing.
No part of this magazine may be copied, reproduced, or transmitted in any
form or by any means without prior written consent from the publisher.
Printed by United Printing and Publishing | upp.ae
Images used in Construction Business News Middle East are credited when
necessary. Attributed use of copyrighted images with permission. All images
not credited courtesy Shutterstock.
Editor-in-Chief
Vibha Mehta vibha@bncpublishing.net
CEO
Wissam Younane wissam@bncpublishing.net
Director
Rabih Najm rabih@bncpublishing.net
Group Publishing Director
Joaquim D'Costa jo@bncpublishing.net
Commercial Director
Andrea Mocay andrea@bncpublishing.net
Editorial Assistant
Aya Zhang aya@bncpublishing.net
Creative Lead
Christian Harb chriss@bncpublishing.net
Editorial Design
Rizaldi Febrian
Marketing Executive
Aaron Joshua Sinanbam aj@bncpublishing.net
Videographer
Eduardo Buenagua
Page 9
Require formwork and scaffolding? Check out Doka’s extensive list of products and systems, which
now includes scaffolding for a variety of applications. At Doka, our philosophy is to provide a broad
range of services under one umbrella based on a growing demand for single-source solutions that
adhere to the highest standards.
One-stop-shop
meaapmarketing@doka.com | www.doka-me.com
/DokaMEA
/company/doka-middle-east-africa
/doka_mea
Page 10
A
s the chill of London’s winter embraced
me, I fell in love with the city all over
again. The festive spirit lingered in the air
like an enchanting spell, as twinkling lights
adorned every corner and the unmistakable
aroma of mulled wine filled the crisp,
frosty evenings. From the iconic Christmas markets to
the serene strolls through Hyde Park’s snow-
dusted paths, every moment felt like stepping into
a postcard. The ringing carols, the warm cups of
cocoa, and the joy of reconnecting with old friends
brought a much-needed pause to life’s relentless
pace.
Now, as I return to the warmth of Dubai, where
the golden sands meet the azure skies, I am filled
with an invigorating energy to embrace 2025.
There’s something uniquely revitalizing about this
city—it greets you with boundless possibilities and
an unmatched dynamism that fuels your drive. The
transition from the tranquil charm of London’s
winter to the vibrant buzz of Dubai has been
a refreshing reset, a perfect balance of rest and
rejuvenation.
With this renewed vigour, I’m thrilled to kick off
an exciting year ahead. Our calendar is already
brimming with special editions and landmark
events designed to engage, inspire, and celebrate
our incredible audience. From innovative projects
shaping our industries to trailblazing individuals
pushing boundaries, 2025 promises to be a year of
milestones and breakthroughs.
As I sit down to pen this note, I can’t help but
feel a sense of gratitude—for the quiet moments
of reflection during my London escape and for
the exhilarating opportunities awaiting us in
the months ahead. Here’s to a year of growth,
creativity, and shared success. Let’s make 2025
extraordinary together!
Winters That Recharged Me
Vibha Mehta
Editor-in-Chief
vibha@bncpublishing.net
Vibha Mehta
vibhamehta01
@vibhamehta01
CBNME
LETTER FROM THE EDITOR
Page 11
ANANTARA SHARJAH RESIDENCES
A NEW CHAPTER OF LUXURY EXPERIENCES
BY THE SEA
Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah
Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an
infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
As an investment, owners can enjoy the benefits of a rental management scheme operated by
Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not
resident in the property.
To register your interest, visit arada.com
LIFE IS A JOURNEY.
Page 12
Page 13
SUITE TREAT
Step into a world of opulence when you book a Suite at Raffles Doha.
Experience the added luxury of QAR 750 credit to spend
on dining in the hotel, and QAR 500 towards any Spa treatment.
Children aged 12 and below are welcome to indulge in the
enchantment of complimentary dining.
Rates starting from QAR 3,500 per night
For reservations, please call +974 4030 7100
or email reservations.doha@raffles.com
Raffles Doha, Iconic Towers, Marina District, PO BOX 4747, Lusail, Qatar
Page 14
14 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
T
he Sustainable City –
Yiti, the region’s first city
committed to achieving
net zero emissions by
2040, has reached a
significant milestone
with the completion of
96% of its infrastructure works. The
eco-friendly community, designed to
accommodate approximately 10,000
people, is set to be fully operational in
2026.
Significant progress has been made
within the Sustainable District, with
the central plaza infrastructure
now fully completed and 31% of its
construction finalized. Similarly, 33%
of the villas and broader Sustainable
District construction is complete.
The school and nursery construction
began in September 2024, following a
groundbreaking ceremony.
The next phase of development will
prioritize key community features,
including a 4-star hotel, a wellness
center, an autism village, an equestrian
club, a sports complex, SEE Lab,
bridges, public solar parking, and a
biogas plant.
Developed by Diamond Developers,
a subsidiary of SEE Holding, in
partnership with Oman Tourism
Development Company (OMRAN),
The Sustainable City – Yiti sets a
new benchmark for eco-friendly
developments in Oman and beyond.
The success of Phase One, which
sold out completely, demonstrates a
growing demand for sustainable living
solutions.
Mahmoud Shehada, Chief Sales and
Marketing Officer at The Sustainable
City – Yiti, said, “This milestone marks
a significant step forward in our journey
to redefine urban living in Oman and
the region. The Sustainable City –
Yiti embodies our vision of creating
thriving sustainable communities that
prioritize environmental responsibility,
innovation, and quality of life, which
aligns with the sustainability objectives
of Oman Vision 2040. As we near the
completion of infrastructure works,
we are one step closer to delivering
a community that meets the growing
demand for sustainable living and
serves as a blueprint for net zero urban
developments across the globe.”
A Blueprint for a Low-carbon Future
Taking shape along the Gulf of Oman
coastline near Muscat, The Sustainable
City—Yiti is poised to become the
largest operational sustainable
community in the region and Oman’s
first net zero-emission community
by 2040. Spanning nearly one million
square meters, this groundbreaking
development serves as a resilient and
scalable model for low-carbon living,
seamlessly integrating intelligent
technologies to enhance sustainability.
The community is designed to reduce
its residents’ per capita carbon
footprint by an impressive 78%
compared to conventional housing in
Oman. This ambitious goal is achieved
by addressing emissions across six core
pillars of environmental sustainability:
food, energy, water, products,
mobility, and waste. The development
incorporates eco-friendly materials in
construction and interiors while aiming
to be powered entirely by renewable
energy.
Furthermore, The Sustainable City—
Yiti is committed to 100% water
recycling, 100% waste diversion from
landfills, and 80% self-sufficiency in
food production. These initiatives
position the community as a leader
in sustainable urban design and a
blueprint for the future of eco-friendly
living in Oman and beyond.
THE SUSTAINABLE CITY – YITI ACHIEVES MAJOR PROGRESS AS
INFRASTRUCTURE WORKS APPROACH COMPLETION
The Sustainable City – Yiti is setting a new benchmark for eco-friendly
developments in Oman and the region
CBNME
REGIONAL NEWS
Page 15
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 15
J
LL has been awarded
program management
consultancy services
with AlUla Development
Company, a PIF company.
The agreement will see
JLL provide project management,
cost management, and strategic
consulting services to oversee
AlUla’s transformation into a global
tourism destination. This includes
real-estate strategy support and
strategic guidance in the delivery and
execution of its portfolio of hospitality,
residential, retail, commercial, and
infrastructure assets, from feasibility
studies and project planning to
construction and handover.
The signing ceremony in Riyadh
formalized the appointment,
with leaders from JLL and AlUla
Development Company, including Sue
Asprey Price, Fabien Toscano, James
Allan, Saud Alsulaimani, Maroun Deeb,
Ahmed AlHawas, and Talal AlMass, in
attendance.
Maroun Deeb, Head of Project and
Development Services,
KSA & Bahrain, JLL, said:
“We are honoured to have
been chosen to support
the AlUla Development
Company on such a
significant project. This
appointment reinforces
our reputation as one of
the region’s leading project
and program management
consultancies. By
leveraging our expertise
in large-scale projects, construction
data insights, leading technology, and
sustainable practices, we will ensure
better client outcomes.”
Saud Alsulaimani, Country Head
KSA, JLL, said, “JLL has been at the
forefront of AlUla’s transformation
from the very beginning, being one
of the first companies to work on this
iconic destination. Our deep-rooted
expertise in supporting the Kingdom’s
vision of economic diversification
and sustainable growth positions us
uniquely for this appointment. We are
committed to delivering exceptional
value and impactful results as we
continue to build upon our legacy in
Saudi Arabia and drive forward AlUla’s
ambitious development agenda.”
The new appointment builds on JLL’s
experience in Saudi Arabia, where
the Project & Development Services
team delivers major projects and
programs across the Kingdom with
a capital value under management
of US$30 billion. The team offers
integrated development management,
project and program management,
cost management, fit-out and
workplace design, engineering design
and sustainability, HSE, and digital
solutions.
The company will oversee project management, cost management, and
strategic consulting for the landmark AlUla development
JLL AWARDED PROGRAM MANAGEMENT CONTRACT FOR ALULA
DEVELOPMENT
REGIONAL NEWS
Page 16
16 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
DAR GLOBAL AND THE TRUMP ORGANIZATION LAUNCH THE SAR 2 BILLION
TRUMP TOWER
D
ar Global, the London-listed luxury real estate
developer, announces the launch of the
prestigious Trump Tower Jeddah, a SAR 2 billion
architectural masterpiece. This partnership with
the Trump Organization brings the Kingdom a
new level of opulence and exclusivity. Gracing
Jeddah’s Corniche, this 47-floor tower will stand as one of the
city’s tallest residential towers.
Strategically located near other iconic landmarks, Trump
Tower Jeddah is more than just a residential project; it is a
lifestyle revolution. Among its highlights is the Trump Club,
the Kingdom’s first-ever members-only social club slated to
be the ultimate destination for the city’s elite.
Trump Tower Jeddah offers a diverse range of luxury
residences with breathtaking views of the Red Sea. The
project’s premium finishes, world-class facilities, and
integration of green spaces promise an unmatched living
experience that balances luxury with environmental
responsibility.
Ziad El Chaar, CEO of Dar Global, highlighted the project’s
pivotal role: “Jeddah is undergoing a remarkable evolution,
moving from traditional housing to dynamic high-rises,
mixed-use developments that reflect modern living
preferences. Trump Tower Jeddah will be a key enabler of this
shift, combining ultra-luxury with the vibrancy of modern
life. Our ongoing collaboration with The Trump Organization
not only redefines luxury living but also strengthens Jeddah’s
position as a world-class urban hub.”
Eric Trump, Executive Vice President of The Trump
Organization, added: “We are delighted to collaborate with
Dar Global on our third project together, further expanding
our footprint in the Middle East and growing the Trump
standard of luxury in the region. Trump Tower Jeddah is a
testament to our commitment to excellence and innovation.
Together, we are creating a landmark project that reflects the
vision and aspirations of Jeddah, offering an unparalleled
residential and lifestyle experience that will set the standard
in luxury for years to come.”
This venture builds on the successful decade-long
relationship between The Trump Organization and Ziad
El Chaar and Dar Global, with projects such as the highly
anticipated AIDA development in Oman, Trump International
Resort, Golf Club & Residences, and the most recent
announcement of Trump International Tower Dubai.
Among other projects, Dar Global is also working on a
mega-development to construct 200 new residential villas
in Riyadh. The company’s debut in the Saudi market is
part of its broader strategy to introduce its internationally
recognised standards of luxury to Saudi Arabia’s burgeoning
real estate sector. With a proven track record across
the Middle East and Europe, Dar Global is set to deliver
unparalleled sophistication to a market increasingly defined
by discerning, globally mobile buyers.
The iconic 47-story tower ushers in a new era of luxury living, offering exclusive
residences and Saudi Arabia’s first Trump Club
CBNME
REGIONAL NEWS
Page 17
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 17
M
odon, a master
developer known for
vibrant and sustainable
communities, and
EMSTEEL Group, the
UAE’s largest steel and
building materials manufacturer, have
signed an MoU establishing Modon as
the first real estate developer to use
low-carbon steel in the UAE.
Aligned with the UAE’s Net-Zero 2050
Strategy, the partnership aims to
facilitate decarbonisation across the
construction value chain in the UAE
and the broader region. This green
steel, sourced from the EMSTEEL
Group and Masdar’s pioneering green
hydrogen pilot project—the first of
its kind in the MENA region—sets a
new benchmark for sustainable and
responsible construction practices.
Ibrahim Al Maghribi, CEO of Modon
Real Estate, said: “We are delighted
to partner with EMSTEEL in this
pioneering initiative. This strategic
alliance underscores our commitment
to sustainability and positions Modon
as a leader in adopting low-carbon
building materials. By integrating green
steel into our projects, we are taking a
significant step towards reducing our
carbon footprint and supporting the
UAE’s green targets. This collaboration
is a testament to our dedication
to creating vibrant, sustainable
communities that align with the UAE’s
net-zero 2050 strategy.”
Saeed Alghafri, CEO of Emirates
Steel, part of EMSTEEL Group, said:
“With the recent launch of our green
hydrogen pilot project with Masdar,
we are elevating our utilisation
of clean energy and laying the
foundation for future
implementation of
clean hydrogen for
green steel
production at scale,
contributing directly
to the UAE’s net-zero
strategy and national
hydrogen economy
targets. As the first
steelmaker in the
world to capture its
CO2 emissions and
the first steelmaker in
the MENA region to
demonstrate green
hydrogen for green
steel production,
we believe that our
partnership with Modon will play a
key role in building our efforts to
decarbonise industry at scale. We
are excited to continue exploring the
potential that such ground-breaking
partnerships can promise to the well-
being of future generations.”
Across the UAE, green targets include
fully deploying clean energy in the
energy mix to reach net zero by
2050. With such clear goals in place,
the UAE’s real estate industry has
increased its focus on sustainable
buildings to comply with the current
green building regulations in the UAE,
such as Abu Dhabi’s Estidama Pearl
Rating System. Sustainable building
materials, including steel, are being
promoted through the National
Green Certificates Program, launched
by the UAE Ministry of Energy and
Infrastructure in July 2024.
MODON BECOMES UAE’S FIRST DEVELOPER TO USE GREEN STEEL IN
COLLABORATION WITH EMSTEEL
This green steel, produced through EMSTEEL and Masdar’s groundbreaking
green hydrogen project, sets a new standard for sustainable construction in the
MENA region
REGIONAL NEWS
Page 18
18 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
Step into the epitome of luxury living with the
sophisticated interiors of SAAS Hills. Designed with
precision, every space blends modern elegance with
unparalleled comfort
Page 19
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 19
THE NEW ERA OF SOPHISTICATION
S
ince its inception, SAAS Properties has firmly
established itself as a leader in the UAE’s luxury
real estate market by delivering iconic projects that
redefine sophistication and lifestyle. With a diverse
portfolio spanning residential and commercial
developments, SAAS Properties has set benchmarks in
architectural excellence and community enhancement.
Flagship projects such as One Reem Island and Reem Eleven
in Abu Dhabi and SAAS Hills in Dubai epitomize innovative
concepts in luxury living. These developments blend modern
beachfront escapes with minimalist elegance and state-of-
the-art amenities. The company’s unwavering commitment to
innovation, sustainable practices, and tailored experiences has
solidified its reputation as a trusted leader in the luxury real
estate industry.
Fixing The Challenges
Developing iconic projects like One Reem Island and Reem
Eleven posed challenges such as adhering to tight timelines
while maintaining exceptional quality standards and managing
the complexities of integrating advanced design elements with
sustainable solutions. These challenges were overcome through
meticulous planning, collaboration with world-class architects
and consultants, and cutting-edge construction technologies.
“By prioritizing transparency and fostering a proactive approach
to problem-solving, we ensured seamless execution while
staying true to our vision of delivering excellence,” adds Karim
Nasser, Marketing Director at SAAS Properties.
Karim Nasser, Marketing Director at SAAS
Properties, shares insights into the company’s
core principles and its journey to becoming an
industry leader
Sophistication
of
The
New Era
Page 20
20 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
SAAS Hills: Luxury Meets Needs
SAAS Hills sets a new benchmark in
luxury living by offering a diverse
range of thoughtfully designed
amenities that cater to residents’
varied lifestyles while maintaining an
uncompromising focus on elegance
and comfort. Located in Dubai Science
Park, the development features two
towers—SAAS Hills Tower A and Tower
B—and provides a harmonious blend of
urban convenience and serene living.
Executive business hubs and private
venues also offer ideal spaces for
professionals and social events.
Exclusive features such as a sandy
beach-style pool, an indoor rock-
climbing wall, yoga studios, and a
community kitchen
cater to wellness
enthusiasts and
social gatherings.
For families, vibrant
kids’ play areas
and wellness spas
ensure holistic living
experiences.
“Cutting-edge
technologies like
Vortex Biotech’s VLED
air purification system,
which debuted at
SAAS Hills, ensure
healthier living
environments by
neutralizing bacteria,
viruses, and mould,”
shares Karim.
The sky villas offer
panoramic views
and spacious, sleek
interiors for the
ultimate luxury
experience, while
executive business
hubs and private
venues provide
ideal spaces for
professionals and
social events alike.
By combining world-
class amenities such
as retail spaces, state-of-the-art fitness
centres, immersive entertainment
options like private cinemas, and
exceptional concierge services, SAAS
Hills epitomizes SAAS Properties’
commitment to redefining luxury real
estate by blending innovation, wellness,
and elegance into every aspect of
modern living.
Trailblazing Through Technology!
The integration of Vortex Biotech’s
VLED technology in SAAS Hills
underscores SAAS Properties’
dedication to innovation and wellness.
The technology enhances air quality by
inactivating viruses, bacteria, and mold
for a healthier living environment. This
alignment of technology and health
reflects the company’s commitment to
modern real estate.
Sustainability At Its Core
Sustainability and eco-friendly
designs are central to SAAS Properties’
vision of redefining luxury real
estate. The company integrates
environmentally conscious practices
into its developments, ensuring they
meet high standards of sophistication
while contributing to a greener future.
Projects like Reem Eleven feature smart
home systems that optimize energy
efficiency and reduce carbon footprints,
while SAAS Hills incorporates Vortex
Biotech’s VLED technology to enhance
air quality and energy efficiency. SAAS
Properties sets new benchmarks for
responsible real estate development
by employing resource-efficient
construction methods and promoting
energy-efficient technologies.
Karim explains, “Through these efforts,
SAAS Properties delivers world-class
projects and supports the UAE’s
broader sustainability goals. This
forward-thinking approach ensures
that every development enriches
communities while preserving the
environment for future generations.”
Building Tomorrow With D33
SAAS Properties supports the UAE’s
vision for economic sustainability
through innovative developments that
attract global investment and enhance
quality of life. Projects like SAAS Hills
and the upcoming SAAS Business
Tower align with the Dubai Economic
Agenda (D33), contributing to economic
diversification and urban development.
By creating communities that
embody luxury and innovation, SAAS
Properties drives the UAE’s ambition
to reinforce its global standing through
transformative real estate projects.
Thriving in UAE Real Estate
“At SAAS Properties, we uphold
our competitive edge in the UAE’s
opulent luxury real estate market
by meticulously crafting exquisite
developments in prime locations such
as Reem Island in Abu Dhabi and
CBNME
REAL ESTATE
Karim Nasser,
Marketing Director at SAAS Properties
Page 21
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 21
the vibrant urban landscapes of Dubai,” highlights Karim.
These prestigious locales offer an unparalleled blend of
sophistication and convenience, appealing to local and
international buyers seeking luxurious living.
Developments like Reem Eleven offer smart home systems,
eco-friendly designs, and amenities such as a rooftop
jacuzzi, spa, sky pool, and state-of-the-art cinema. SAAS
Properties ensures that each project meets luxury buyers’
expectations while contributing to a sustainable future.
“By integrating cutting-edge technology and sustainability
into our projects, we ensure that our properties meet and
exceed market expectations. Our focus on creating holistic
living solutions, where residents enjoy premium experiences
within thoughtfully curated environments, enables us to
maintain a strong competitive edge,” says Karim. Through
innovative design, eco-friendly features, and luxurious
amenities, SAAS Properties delivers homes that define the
future of luxury living in the UAE. By developing remarkable
properties in coveted locations, they position themselves
at the forefront of the luxury real estate sector, consistently
offering bespoke solutions for an elite clientele.
Futuristic Path Ahead
SAAS Properties is expanding its presence in Abu Dhabi
and Dubai, aligning with the UAE’s vision for economic
diversification and sustainable development. Through
projects like Reem Eleven and SAAS Hills, the company
enhances the UAE’s standing as a global hub for luxury real
estate, integrating innovation and architectural excellence to
support long-term economic sustainability.
“As we expand our portfolio, we will continue to invest in
research and market analysis to identify emerging trends
and demands within the luxury segment. This proactive
approach will enable us to tailor our offerings to meet
the evolving needs of discerning clients, ensuring that
we remain at the forefront of the market,” comments
Karim. Correspondingly, their commitment to architectural
excellence and premium quality will be unwavering as
they forge ahead, allowing them to attract investors and
homeowners alike.
SAAS Properties plans to leverage strategic partnerships
and collaborations with industry leaders to enhance
capabilities and expand its reach. Focusing on residential
and commercial sectors, the company aims to develop
mixed-use projects that integrate living, working, and leisure
spaces, fostering vibrant communities. “This holistic vision
not only enriches our residents’ lives but also reinforces our
position as a leading tier-one real estate company, setting
new standards of luxury and sophistication in the UAE’s
dynamic property landscape. As we embark on this journey,
our unwavering dedication to innovation and excellence will
ensure that SAAS Properties remains synonymous with the
best in luxury real estate,” concludes Karim.
THE NEW ERA OF SOPHISTICATION
Step into a new era
of sophistication
with SAAS Hills_
exclusive Sky Villas.
These modern, two-
story living spaces
offer sleek interiors,
premium amenities,
and breathtaking full
panoramic views of
Dubai’s skyline
Page 22
22 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
SUSTAINABILITY
A
s the UAE positions itself as a global real
estate leader, rapid urbanization and harsh
climatic conditions have placed immense
pressure on energy, water, and natural
resources, with buildings consuming up to
70% of the nation’s total energy. The UAE, ranked 14th
globally for its concentration of sustainable buildings, is
rising to meet these challenges through innovative real
estate development. Green buildings, which can reduce
energy and water usage by 30%, lower operational costs,
and enhance property value, are at the heart of the
nation’s vision for a resilient, eco-conscious future.
A recent report from the Royal Institution of Chartered
Surveyors (RICS) revealed that occupier and investor
demand for green buildings has risen in the Middle East
and Africa (51%) ahead of the global average (44%). 80%
of UAE real estate investors prioritize sustainability,
with 70% of foreign investors willing to pay a premium
for green properties. This shows that the time for green
building development and investment is now.
What is the Difference at the Construction Stage?
Sustainable construction departs from traditional
methods by emphasizing minimal environmental impact
and resource efficiency. LEED standards now guide
over 5,300 projects across the MENA region, spanning
1.5 billion square feet. Green Building and Sustainable
Building standards were introduced in 2022, aiming to
cut energy use by 25% and water consumption by 16%,
underscoring the UAE’s commitment to green building
practices.
Sustainable methods incorporate prefabrication, on-site
renewable energy, and waste recycling. RICS revealed
that the top priorities for the MEA region are sustainable
buildings that minimize water consumption (40%),
provide good indoor environmental quality (37%) and
are energy efficient (40%). Technologies like Building
Information Modeling (BIM) optimize resource use, while
each Emirate’s green building regulations, such as Abu
Dhabi’s Estidama and Dubai Green Building Regulations
(DGBR), ensure compliance with energy and water
efficiency standards.
Building a greener future with sustainable real estate
development in the UAE
Eco Luxe, Urban Cool
Originally written by Tatiana Tonu.
Edited by Vibha Mehta.
Object 1, part of the
global TSZ Group
operating in Spain
and the UAE, blends
innovation, vision,
and expertise to
craft inspiring urban
spaces for living,
working, and thriving
Page 23
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 23
ECO LUXE, URBAN COOL
Incentives for sustainable projects,
including reduced fees and fast-track
approvals, have attracted developers
and investors. For instance, the DGBR
promotes sustainable materials,
energy-efficient HVAC systems, and
lighting while emphasizing water
conservation through efficient fixtures
and greywater recycling. It also
integrates renewable energy systems
like solar photovoltaics to minimize
buildings’ environmental footprints.
Local examples like The Sustainable
City in Dubai achieved nearly zero
construction waste, demonstrating the
feasibility of eco-friendly practices.
What Makes a Building Eco-
Conscious?
Eco-conscious buildings extend beyond
individual buildings to holistic urban
planning. They combine innovative
materials and smart technologies
to enhance energy efficiency and
minimize carbon footprint. Locally
sourced materials such as green
concrete, recycled steel, and bamboo
reduce emissions during production and align with
frameworks like the Dubai Clean Energy Strategy 2050.
Advanced insulation and LED lighting complement these
efforts, lowering energy demands while ensuring durability
in harsh climates.
Smart technologies also play a pivotal role. Energy-
monitoring systems, EV charging stations, and high-quality
air filtration systems contribute to sustainability and
enhance occupant well-being. Eco-conscious developers like
Object1 have incorporated various features in their projects,
including water-saving fixtures, energy-efficient designs and
appliances, sustainable landscaping, and advanced water
purification and energy monitoring systems. Developments
should include ample green spaces, convenient access to
public transportation, and support for local businesses. Such
initiatives reflect the UAE’s broader commitment to carbon-
neutral living, aligning with goals to source 75% of Dubai’s
energy from renewables by 2050.
Overcoming Challenges
Despite their long-term benefits, sustainable real estate
projects often face hurdles such as high initial costs
and insufficient carbon offset frameworks. Educating
stakeholders about the financial viability of green
investments—through reduced operational expenses, energy
savings, and increased property values—is critical. Scaling
these practices across all market segments will be essential
in achieving the UAE’s ambitious sustainability goals.
Collaboration among developers, policymakers, and
investors is key to overcoming these barriers. Programs like
the Building Efficiency Accelerator, a partnership between
Dubai’s government and the World Resources Institute,
offer technical assistance and training to cities adopting
sustainable building practices. Such initiatives ensure that
sustainability becomes a cornerstone of urban development,
driving long-term economic and environmental benefits.
The Path Forward
Sustainability in real estate is no longer a niche trend but
a necessity. The rising demand for green buildings in the
UAE—ahead of the global average—signals a shift in market
dynamics. Sustainable homes boost property values and
rental yields and align with the nation’s vision for an eco-
friendly future.
Developers, investors, and consumers must embrace
sustainable practices to drive meaningful change. They can
contribute to environmentally responsible urban landscapes
by prioritising green technologies and materials. The UAE’s
leadership in sustainable real estate offers a roadmap for
the global community, proving that economic growth and
environmental stewardship can go hand in hand.
Tatiana Tonu,
Managing Director of Object1
Page 24
24 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
SOLUTIONS
M
asdar City is a
beacon of innovation,
redefining the
construction
landscape and
cementing the UAE’s role as a
global sustainability leader. From
its inception, this carbon-neutral
city has merged cutting-edge
technology with eco-conscious
design, transforming how urban
developments are envisioned
and executed. By championing
renewable energy, smart
infrastructure, and sustainable
practices, Masdar City has inspired
a new era of green construction
across the region. Its collaborative
approach, engaging global
stakeholders, has created an iconic
urban oasis and revolutionised
construction methodologies,
setting a benchmark for
future-ready, resilient, and
environmentally harmonious cities
worldwide.
Mohamed Moussa, Manager of
Project Delivery at Masdar City,
shares how stakeholder collaboration
paved the way for groundbreaking,
sustainable construction solutions
and beyond…
The Net-Zero
Urban Marvel
Mohamed Moussa,
Manager of Project Delivery at Masdar City
Page 25
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 25
THE NET-ZERO URBAN MARVEL
What inspired your passion for
sustainable construction, and how
has it shaped your approach to
delivering projects at Masdar City?
My passion for sustainable construction
is driven by the belief that the built
environment should not only benefit
the present but also leave a positive
legacy for future generations. At
Masdar City, this belief has become a
guiding principle. Masdar City’s vision
aligns with my values, motivating me
to integrate sustainability at every
project stage, from feasibility studies
to tenant handover and operation. I
focus on innovative solutions and strict
environmental standards to contribute
to Masdar City’s goal of being a
global model for sustainable urban
development, ensuring a lasting impact.
How do you balance environmental,
social, and economic priorities in
managing development projects
within Masdar City?
At Masdar City, we employ a
comprehensive approach to balancing
environmental, social, and economic
priorities, which are crucial in managing
development projects within the city.
We carefully assess each project’s
environmental impact while ensuring
it fulfils community needs and
remains economically sustainable. By
utilising energy-efficient
technologies, sourcing
sustainable materials, and
promoting collaboration
with stakeholders, we
develop projects that adhere
to Masdar City’s mission and
provide long-term value to
residents and investors.
Can you share an example
of a project at Masdar City
where collaboration with
stakeholders led to an
innovative and sustainable
construction solution?
Masdar City has gained
worldwide recognition
due to extensive
collaboration with
its stakeholders. Our
success is founded
on the strong
relationships we
have developed and
our mutual ambition
and passion for
achieving significant
advancements in
sustainability.
The Masdar
Institute of Science
and Technology
(now known as
Mohamed bin
Zayed University of
Artificial Intelligence)
exemplifies this
synergy. This
project showcases
state-of-the-art
sustainable design
and reflects the power
of collaboration
between various
stakeholders,
including architects,
engineers,
researchers, and the local community.
Furthermore, the Siemens Middle East
Headquarters is another prime example
of stakeholder collaboration fostering
innovation. By working closely with
Siemens, architects, and environmental
consultants, we attained LEED Platinum
Masdar City’s architecture blends modern design
with sustainability to create iconic, energy-efficient
spaces
Masdar City Square (MC2) is a LEED Platinum and
WELL Gold-certified complex, setting the bar for
net-zero buildings
Page 26
26 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
certification, making
it one of the first
buildings in the region to
achieve this distinction.
Integrating energy-
efficient facades, smart
energy systems, and
sustainable construction
materials resulted in a
building that operates
63% more efficiently
than standard offices.
This collaboration
enhanced the building’s
efficiency and
highlighted Masdar City’s
capability to deliver
world-class, sustainable
solutions through
strategic partnerships.
What are the key
challenges you face
in implementing
Masdar City’s high
sustainability
standards across all
stages of development,
and how do you
overcome them?
Implementing Masdar
City’s high sustainability
standards throughout all
stages of development
presents various
challenges, given the ambitious goals
set for environmental performance,
energy efficiency, and innovation.
However, these challenges also provide
valuable opportunities for creative
problem-solving, collaboration,
and leadership in the sustainable
development field.
The primary challenges include
cost, market demand, advanced
technologies, material availability,
and long-term sustainability
performance. Nevertheless, these
are not insurmountable. By fostering
a culture of collaboration, utilizing
cutting-edge technologies, engaging
with stakeholders across sectors, and
focusing on long-term outcomes,
we can navigate these challenges
and achieve the city’s ambitious
sustainability goals. At Masdar City,
we have developed and implemented
methods to ensure that our city
continues to meet top standards and
performance despite these challenges.
Having worked on landmark projects
such as Palm Jumeirah and the UAE
Pavilion at Expo 2020, how have these
experiences influenced your approach
to delivering world-class sustainable
developments at Masdar City?
I have completed numerous projects,
including two international high-end
assignments that highlighted the
importance of meticulous planning,
stakeholder engagement, budget
management, and attention to detail.
Working on iconic projects such as
Palm Jumeirah and the UAE Pavilion
strengthened my capability to execute
complex developments within tight
timelines while upholding high
standards of quality and innovation. At
Masdar City, I leveraged this expertise
to ensure our projects met the
highest criteria for sustainability and
functionality, positioning the city as
a global model for sustainable urban
living.
How do your engineering background
and extensive project and cost
management training contribute to
your ability to deliver projects that
align with Masdar City’s sustainability
goals?
My engineering background provides a
robust technical foundation, enabling
me to evaluate and implement
innovative solutions effectively
while comprehending the technical
aspects of sustainable construction.
CBNME
SOLUTIONS
Page 27
THE NET-ZERO URBAN MARVEL
In addition, my extensive
training in project and
cost management allows
me to integrate technical
innovation with financial
viability, ensuring that
Masdar City’s stringent
sustainability standards are
met and exceeded. These
combined competencies
enable me to deliver
environmentally responsible,
economically feasible, and
socially beneficial projects,
perfectly aligning with
Masdar City’s vision as a
global model for sustainable
urban development.
What opportunities
do you see for future
advancements in
sustainable construction
practices, particularly for
urban developments like
Masdar City?
The future of sustainable
construction for urban
developments, such as
Masdar City, presents
numerous promising
opportunities. Utilizing
advanced materials,
energy-positive buildings,
smarter urban mobility,
and efficient waste
management solutions will
make cities more resilient,
resource-efficient, and
environmentally restorative.
By embracing these
innovations, Masdar City
can continue to be a leading
example of sustainable
urban development,
inspiring other cities
worldwide to implement
similar practices. Success
will depend on collaboration,
innovation, and a long-
term vision, ensuring
that all developments are
environmentally responsible
and socially inclusive.
Masdar City is a global leader in sustainable urban development, a
world-class business free zone, and technology hub, driving innovative
solutions to shape the cities of tomorrow
Siemens Middle East Headquarters in Masdar City
sets a new standard for sustainable innovation
Page 28
28 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
COVER STORY
Abbas Sajwani, the maestro of dreams at AHS Properties,
reimagines Dubai as a breathtaking canvas where architectural
brilliance meets boundless imagination, crafting a symphony of
elegance and visionary splendour
DREAMS
inConcrete
WORDS BY: VIBHA MEHTA
Page 29
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 29
DREAMS IN CONCRETE
Abbas Sajwani,
Founder and CEO of
AHS Properties
Page 30
30 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
D
ubai has rapidly
emerged as a
global epicentre for
luxury real estate,
fostering a unique
environment that
encourages growth
and innovation.
This city, strategically located at
the crossroads of East and West,
boasts world-class infrastructure and
investor-friendly policies, making it
an attractive destination for high-net-
worth individuals (HNWIs) seeking
unmatched luxury and opportunity.
With its tax-friendly environment
and excellent connectivity, Dubai has
transformed the concept of modern
luxury living, becoming the preferred
locale for global elites.
As the demand for ultra-luxury
properties continues to surge, it has
reshaped Dubai’s skyline and solidified
its status as a vibrant playground
for developers like Abbas Sajwani,
Founder and CEO of AHS Properties.
Abbas emphasizes their distinctive
approach, “We distinguish ourselves
through a commitment to exclusivity,
unparalleled craftsmanship, and
an understanding of the lifestyle
aspirations of our clientele. We don’t
just create properties; we curate
experiences. Our signature approach
includes bespoke designs, prime
locations, and integrated technology.”
AHS Properties enhances the
luxury living experience through
collaborations with renowned
architects and interior designers. Killa
Design, recognized for its work on the
iconic Museum of the Future in Dubai,
plays a pivotal role in shaping AHS
Properties’ landmark developments,
such as One Canal. Additionally,
Hirsch Bedner Associates (HBA) is
tasked with designing the interiors of
One Canal, merging innovation with
sophistication to transform modern
living.
Further elevating its portfolio, AHS
Properties partners with Fendi Casa,
the luxury fashion house’s interior
design division, to offer Italian-
inspired interiors for projects like Casa
Canal, exemplifying timeless elegance.
Location is central to AHS Properties’
appeal, with carefully chosen sites
in Palm Jumeirah, Emirates Hills,
and Dubai Water Canal. These
premium locations provide stunning
views, exceptional amenities, and
privacy, setting a new benchmark in
luxury real estate and delivering an
unprecedented living experience for
discerning clients.
Incorporating smart-home
technologies is also crucial for their
development. Abbas explains the
importance of this integration,
“As the Founder and CEO of AHS
Properties, I understand the central
role of seamlessly integrated
technologies in delivering maximum
value to our clients. Since launching
in 2021, our commitment to smart
home innovations has enabled AHS
Properties to distinguish itself in
a highly competitive market. We
continuously set new standards for
convenience and sophistication in the
ultra-luxury real estate space, keeping
pace with the broader innovation and
technology landscape of this vibrant
city.”
Shaping Prestige Living
Abbas envisions a new standard in
CBNME
COVER STORY
Penthouse Serenity:
The master bedroom
where dreams are as
grand as the views
Page 31
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 31
ultra-luxury property development. He
believes true luxury goes beyond the
usual expectations, focusing on crafting
residences embodying architectural
excellence, exceptional design, and
personalized services. “For me, true
luxury lies in the details—delivering not
just a home, but a lifestyle that reflects
the aspirations and individuality of
our ultra-high-net-worth clients,” he
expresses.
Their approach revolves around
personalization, innovative designs, and
top-tier services, ensuring each project
resonates with their clients’ unique
tastes and lifestyles. They collaborate
with award-winning architects
and designers to produce timeless
masterpieces that radiate elegance.
More than just visually stunning, these
developments offer first-class concierge
services, 24/7 security, and premium
lifestyle management, ensuring
residents experience a seamless and
sophisticated living environment.
Diversifying AHS Ventures
There is no doubt that diversification
is a key component of the company’s
growth strategy. By broadening its work
scope and vision, the company focuses
on innovation, which is essential for
addressing the evolving demands of the
market. “Our Vision at AHS Properties
extends beyond traditional boundaries.
As we continually strive to redefine
excellence and elevate the lifestyle
experience, we are
exploring strategic
opportunities for
expansion,” says
Abbas. “We’re creating
spaces that meet the
diverse needs of our
discerning clientele,
ensuring that our
portfolio remains
dynamic and forward-
thinking, delivering
exceptional value
while addressing the
evolving needs of
UHNWIs.”
Forecasting Dubai’s
Real Estate
Dubai’s real estate
market is poised for
remarkable growth in
2025, fueled by key
factors reinforcing
its status as a global
powerhouse. The
influx of expatriates
and international
investors, spurred
by the Golden Visa
residency program,
has solidified Dubai’s
reputation as a
premier destination
for long-term
investments and
unparalleled lifestyle opportunities.
The city’s relentless push for economic
diversification and groundbreaking
infrastructure projects further cements
its allure as a global business and
tourism hub. These visionary efforts
have created the perfect environment
for sustained real estate expansion,
attracting attention from investors
worldwide.
The rising demand for ultra-luxury
properties among high-net-worth
individuals (HNWIs) from Europe,
Asia, and the United States is a major
driver of this surge. Enticed by Dubai’s
unmatched lifestyle, exceptional
amenities, and robust investment
potential, this elite demographic favours
DREAMS IN CONCRETE
Page 32
32 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
the emirate’s most opulent residences.
Abbas continues, “Our Strategy is
to continue to focus on High-Value
Locations and keep investing in
iconic areas with limited supply to
maintain exclusivity and value. We
are also eyeing global Markets and
international opportunities and
partnerships, all the while remaining
focused on and committed to aligning
our projects with Dubai’s various
economic visions, which appeal to
modern luxury buyers.”
With ultra-prime properties set to
outpace other market segments in
appreciation, Dubai’s real estate
market is charting a steady and
ambitious path forward. This trend
underscores the city’s position as
a leading global destination for
luxury investments and highlights its
enduring appeal as the epitome of
modern, exclusive living.
Architecture Redefines Modern
Living
Architectural innovation is essential
to our development philosophy.
“By embracing cutting-edge design
principles, we deliver visually stunning
and functionally superior homes,”
shares Abbas. This commitment to
excellence is evident in Dubai, which
boasts numerous
signature projects
that exceed
global standards.
Among these
are The Palm
Luxury Villas,
known for their
ultra-exclusive
properties
that showcase
contemporary
designs,
expansive
waterfront views,
and integrated
smart home
technology.
Similarly, the
Emirates Hills
estates feature
a collection
of bespoke
mansions that
epitomize luxury
and extravagance.
Together, these
projects reflect a dedication to
creating exceptional living spaces
that seamlessly blend aesthetics and
functionality.
CBNME
COVER STORY
Elevated Workspaces:
The office space in
this five-bedroom
residence blends
function with finesse
Midnight Magic: Casa Canal at night, a radiant jewel along the Dubai Canal
Page 33
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 33
Dubai’s Bold Design Legacy
Dubai’s architectural legacy showcases its ambition to
establish and maintain its status as a premier global city.
Iconic landmarks such as the Burj Khalifa, Palm Jumeirah, and
the Museum of the Future are more than mere architectural
achievements; they represent a commitment to innovation
and a reimagining of the urban landscape. These structures
not only reshape the skyline but also inspire worldwide
admiration, reflecting Dubai’s relentless pursuit of excellence
and pushing the boundaries of design while setting global
benchmarks for architectural brilliance.
AHS Properties plays a significant role in this legacy through
its dedication to excellence. By partnering with renowned
designers from around the globe, AHS ensures that every
property they develop is an exclusive masterpiece designed
to distinguish itself in a competitive market. “Moreover, AHS
Properties pioneers cutting-edge innovations in ultra-luxury
developments, seamlessly aligning with Dubai’s forward-
thinking vision. This commitment further reinforces the
company’s support for Dubai as an architectural and lifestyle
innovation leader, “ Abbas points out.
Elegant Yet Practical
Luxury transcends mere aesthetics; it is about crafting
spaces that genuinely enhance the lives of those who
inhabit them. “At AHS Properties, this philosophy is at the
heart of everything we do. We achieve this balance through
a meticulous and collaborative design process that brings
together architects, engineers, and clients at every stage of
development,” says Abbas. This approach ensures that their
properties are visually stunning and highly functional, meeting
each resident’s unique needs.
In addition to thoughtful design, they incorporate advanced
smart technologies and innovations to simplify home
management, seamlessly blending convenience with
sophistication while
maintaining the elegance
expected in ultra-luxury
properties.
He continues, “Furthermore,
our commitment to ergonomic
layouts ensures that every
space is designed with
comfort, flow, and usability in
mind. This careful attention
to detail allows us to deliver
homes that harmoniously
integrate practicality and
luxury, setting a new standard
for refined living.”
From Vision To Reality
Operational excellence
is the bedrock of AHS
Properties’ success, guiding
their approach to realizing
extraordinary properties. Their strategy involves a meticulous
blend of precision, unmatched quality, and innovative
techniques, ensuring that each project meets and exceeds
expectations, ultimately redefining the concept of luxury
living.
Abbas emphasizes, “Our commitment commences with
thorough end-to-end project management. We leverage
advanced technology for real-time monitoring and seamless
coordination, allowing us to meticulously oversee every detail
from planning to execution.”
The company’s success is further bolstered by strategic
alliances with world-class contractors and suppliers, granting
them access to top-tier materials and impeccable finishes
that distinguish them in the luxury market. An unwavering
dedication to quality complements this; rigorous inspections
are embedded in every development phase. Such relentless
attention to detail guarantees that each property meets and
surpasses expectations, solidifying AHS Properties’ reputation
for excellence and crafting homes that genuinely stand out.
Achievements To Future Plans
AHS Properties has enjoyed impressive growth since its
establishment in 2021, making significant strides in the luxury
real estate sector. With key projects in Palm Jumeirah and
Emirates Hills, the company has quickly gained a reputation
for its innovative designs and high-quality developments.
Notable accomplishments include the successful sales of
premium properties and the launch of Casa Canal, featuring
elegant Fendi Casa interiors. As of 2024, the company boasts a
gross development value (GDV) of $2.7 billion. Looking ahead,
AHS Properties is in a strong position, aiming for a GDV of $5
billion in the coming years, all while continuing to redefine
luxury living standards in the market. Exciting new projects are
poised to enhance the luxury lifestyle offerings further.
DREAMS IN CONCRETE
Morning Glory: Wake
up to stunning Dubai
mornings in this
five-bedroom duplex’s
living and dining
areas
Page 34
34 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
T
he United Arab Emirates has always felt like a
land of endless possibilities to me. Every time I
look at its shimmering skyline or walk through
its vibrant streets, I’m reminded of how ambition,
vision, and resilience can turn dreams into
reality. For someone like me, who’s always been drawn to
the extraordinary, the UAE isn’t just a destination—it’s an
inspiration.
In just a few decades, the UAE has transformed itself in ways
I never thought possible. What was once a modest trading
hub is now a global powerhouse. Standing before iconic
landmarks like the Burj Khalifa, I can’t help but feel a sense
of awe. Developers like Emaar and DAMAC have reshaped
the landscape, creating not just buildings but symbols of
ambition that inspire millions, myself included. Whether
it’s the grandeur of Downtown Dubai or the opulence of
DAMAC’s developments, these are places that make you feel
like you’re part of something bigger—a bold, shared vision
of the future.
What excites me even more is the wave of new developers
stepping into the spotlight. These emerging players are
bringing fresh perspectives, pushing boundaries, and
raising the bar for innovation. They’re not just building
structures but crafting lifestyles and communities tailored
to modern residents. Their projects range from boutique
developments celebrating craftsmanship to large-scale
sustainable communities seamlessly integrating nature and
technology. Walking through these spaces, you feel a sense
of refinement and thoughtfulness that goes beyond luxury—
it’s about creating homes that truly resonate with people’s
lives.
The UAE’s investor-friendly policies, such as long-term
visas and tax-free ownership, make it a magnet for global
real estate innovation. With the UAE strategically positioned
as a gateway between East and West, the influx of talent
and fresh ideas ensures the market remains dynamic and
future-focused.
Looking ahead, I’m inspired by the UAE’s unwavering
commitment to sustainability. It’s no longer just about
creating iconic skyscrapers but also about building
responsibly for future generations. Developers are
prioritizing renewable energy, eco-friendly materials, and
green technologies. The integration of smart systems and
sustainable designs is no longer a novelty—it’s becoming
the standard. These efforts underscore the UAE’s role as a
global leader in innovation and environmental stewardship.
For me, the UAE is more than just a collection of skyscrapers
and luxury homes—it’s a living, breathing testament to
what’s possible when vision and determination come
together. From Dubai’s towering landmarks to Abu Dhabi’s
tranquil villas, every structure tells a story of ambition,
resilience, and creativity. This is a place where the skyline
isn’t just a backdrop—it’s a masterpiece that continues
to evolve. And for those of us lucky enough to witness it
firsthand, the UAE isn’t just a destination. It’s a reminder that
when you dare to dream big, there truly are no limits.
To celebrate this transformative moment, we’ve curated a
list of the rising developers who are setting new benchmarks
in UAE real estate. These visionaries are not just shaping
the future—they’re making history. Stay tuned because the
best is yet to come!
Elevating Skylines with Elegance and Sustainability –
Meet the Rising Stars Transforming UAE Real Estate
*The companies are listed in alphabetical order, not in the order of ranking.
WORDS BY: VIBHA MEHTA
Tower
Ambition
of
Page 35
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 35
Page 36
36 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
BUILDERS OF TOMORROW
A
li Tumbi, a visionary
entrepreneur and business
leader, is the founder of AQUA
Properties, established in
2005, and several successful
ventures under the AQUA Group of
Companies, including Locations - Holiday
Homes, ATCON Constructions, HOAM,
and TUMBI Hotels. With a career defined
by innovation and excellence, Ali has
revolutionised the UAE’s real estate,
construction, hospitality, and asset
management sectors, solidifying his
reputation as a dynamic figure in the
region’s business landscape.
Under his leadership, AQUA Properties
has developed a diverse portfolio valued
at over USD 1 billion, delivering world-
class developments that elevate living
standards and redefine community
lifestyles. These ventures consistently
set benchmarks
for innovation and
quality, earning
prestigious
accolades such as
the International
Property Awards,
Construction
Innovation Awards,
and multiple
recognition from
Forbes.
Since launching
AQUA
Developments in
2010, Ali Tumbi
has brought
lifestyle-oriented
communities across
Dubai to life. Recent
developments
reflect his
unwavering
commitment
to spacious
layouts, high-
end finishes, and
most importantly,
sustainable living
solutions.
ALI TUMBI, Founder
AQUA PROPERTIES
Page 37
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 37
AQUA PROPERTIES
The Community in Motor City
Featuring over 414 thoughtfully designed
units, this development is already 60%
complete and promises a lifestyle rooted
in convenience and activity.
The Central Downtown in Arjan
Spanning 7 acres, this flagship
development includes nearly 1,200 units
and a 150,000-square-foot retail mall.
With four towers and over 25 amenities,
it redefines community living for modern
families.
The Community in Sports City
This recently launched mixed-use
development spans 66,628 sq. ft. and
offers 396 meticulously designed units,
many featuring integrated home offices.
Its diverse amenities foster an active,
interconnected lifestyle.
AQUA Properties continues to push the
boundaries of luxury with groundbreaking
projects such as TUMBI Hotels in Palm
Jumeirah, which is proudly part
of the Hilton Tapestry Collection.
Looking ahead, ambitious
plans for developments along
Sheikh Zayed Road underscore
the company’s unwavering
commitment to innovation and
sustainability. By consistently
delivering exceptional quality
and setting new standards, AQUA
Properties has cemented its
position as a trailblazer in Dubai’s
dynamic real estate landscape.
Ali Tumbi’s leadership has
transformed industries and
transformed industries and
created spaces and experiences
that redefine luxury, community,
and modern living.
With a legacy of excellence
and a focus on the future, Ali
Tumbi continues to shape the
UAE’s business and real estate
landscape, laying the foundation for a
brighter, more sustainable tomorrow.
“At AQUA Properties, we take pride
in crafting more than just homes—
we develop communities built on
trust that offer luxury living and
long-term sustainability. With two
decades of transforming Dubai’s real
estate landscape, we have redefined
community living by creating spaces
that inspire, elevate, and secure a
brighter future. Guided by excellence
and fuelled by innovation, we stay
dedicated to delivering beyond
expectations, ensuring that every
step of the journey reflects our
commitment to unparalleled quality
and trust.”
- Ali Ashraf Tumbi
The Community Motor introduces
a fresh co-living concept, popular
among Millennials and young
professionals, fostering connection
and a sense of family while easing
financial pressures
Located in the heart of Arjan, Dubailand, The
Central Downtown is a dynamic 7-acre mixed-use
development, setting a new standard for vibrant
urban living
Page 38
38 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
BUILDERS OF TOMORROW
B
EYOND, the latest venture from
the OMNIYAT GROUP, marks a
transformative step in Dubai’s
real estate landscape. Catering
to the broader luxury market,
BEYOND offers innovative and
exceptional living solutions
that are accessible to a wider demographic.
With a vision to transcend traditional real
estate boundaries, BEYOND is committed
to creating spaces that inspire, elevate, and
redefine the living experience. Leading this
ambitious initiative is Adil Taqi, the visionary
CEO of Beyond Developments, who is
passionate about revolutionizing how people
interact with their environments through
groundbreaking design and transformative
projects.
Building on the success of its inaugural
project, Saria, BEYOND has launched its
second signature development, Orise, located
in Dubai Maritime City (DMC). Designed by the
globally acclaimed Nabil Gholam Architects
and featuring exquisite interiors by Hirsch
Bedner Associates (HBA), Orise sets a new
benchmark in modern waterfront living.
Offering panoramic views of Dubai’s skyline
and Creekside, this development seamlessly
blends urban sophistication with the
tranquility of coastal living.
Strategically positioned at the crossroads
of old and new Dubai, Orise boasts
lifestyle amenities, lush green spaces, and
unparalleled proximity to key destinations—
just 10 minutes from Jumeirah and 15 minutes
from Downtown Dubai. With Orise, BEYOND
continues its mission to redefine luxury living,
delivering thoughtfully designed spaces that
balance nature and city life, setting a new
standard for waterfront communities.
Adil Taqi, CEO
BEYOND
“Orise is a spectacular development, which has been
flawlessly developed by the world’s best talents
in architecture and design. We are proud to offer
investors and owners an exceptional offering in one of
Dubai’s most picturesque and coveted locations.”
- Adil Taqi
Page 39
FACEBOOK.COM/CBNME
@CBNME
CONSTRUCTION BUSINESS NEWS ME
WWW.CBNME.COM
| APRIL 21ST
| RIYADH
FOR EDITORIAL OPPORTUNITIES
VIBHA MEHTA +971 58 6314145 vibha@bncpublishing.net
AYA ZHANG +971 50 784 4794 aya@bncpublishing.net
FOR SPONSORSHIP OPPORTUNITIES
JOAQUIM D’COSTA +971 50 440 2706 jo@bncpublishing.net
ANDREA MOCAY +971 54 502 7927 andrea@bncpublishing.net
Gold Partner
RECOGNIZING INDIVIDUAL EXCELLENCE, CORPORATE
STRENGTHS, AND PROJECT SUCCESS
Nominate Now
Page 40
40 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
BUILDERS OF TOMORROW
Y
ousuf Fakhruddin, CEO of Fakhruddin Properties
International and Board Member of Fakhruddin
Holdings, is a visionary leader reshaping the
real estate landscape in the UAE and beyond.
With nearly two decades of experience, he has
propelled the company from its humble beginnings into a
global powerhouse with a presence in India, Uganda, and
the UK.
Under Yousuf’s leadership, Fakhruddin Properties has
evolved into a multifaceted entity, excelling in property
development, management, facilities management, and
hospitality. His forward-thinking approach emphasizes
sustainability, energy efficiency, and cutting-edge
technology, positioning the company as a high-tech leader
in the industry. Flagship projects like Hatimi Residences
in Dubai Islands and Maimoon Gardens in JVC embody
his vision of creating wellness-focused, eco-friendly
communities.
Maimoon Gardens reflects Fakhruddin Properties’
dedication to sustainable living and innovative real
estate development. This pioneering project incorporates
advanced eco-friendly practices, reducing environmental
impact while improving residents’ quality of life. A robust
waste management system includes floor-level collection
points and an in-building composting facility, preventing
around 1,250 tonnes of CO2 emissions annually. The project
emphasizes energy efficiency with smart automation and
efficient lighting, potentially saving 2,256,000 kWh of
energy per year. Maimoon Gardens sets a benchmark for
modern, eco-conscious urban living.
E
stablished by Firas Al Msaddi in 2009 during a global
downturn, fäm Properties has become a leading
real estate firm in Dubai. With nearly two decades
of expertise, the company is expanding to 1,500
agents and 3,000 employees across 30+ branches in key
Dubai communities. Offering a fully integrated real estate
ecosystem, fäm delivers top-tier client experiences and
empowers brokers through seamless services. Its portfolio
spans prime areas like Business Bay and Palm Jumeirah,
featuring residential, commercial, and lifestyle properties.
Services include sales, rentals, mortgage advisory, holiday
homes, PropTech via DXBinteract, and Nordic by fäm real
estate development.
fäm Lux, an ultra-luxury division, helps investors maximize
profits through strategic upgrades and market positioning,
targeting AED 10 billion in sales by 2025. Meanwhile, fäm
Living manages short-term rentals with exceptional guest
experiences. A key to the success is an exclusive partnership
with the Dubai Land Department and Government of Dubai,
fostering market sustainability and growth under the vision
of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
Led by a seasoned team, fäm Properties upholds integrity,
transparency, and innovation, driving substantial revenues.
They invite clients and partners to experience their
commitment to excellence and value creation.
YOUSUF FAKHRUDDIN,
CEO
Firas Al Msaddi, CEO
FAKHRUDDIN
PROPERTIES
FÄM PROPERTIES
Page 41
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 41
KASCO DEVELOPMENTS
K
ASCO Developments, a new venture
under the esteemed KASCO Group,
marks its entry into the UAE
real estate market, committed
to crafting extraordinary living
spaces that focus on wellness and innovative,
user-centric design. Launched with an initial
investment of over AED 1.2 billion, KASCO
Developments creates lifestyle-driven
residential projects that inspire and empower
residents.
The flagship project, ONDA, launched in
November 2024, is located in Business Bay,
Dubai. This exclusive 23-floor community
features 348 residences, including studios,
one- and two-bedroom apartments, and
three-bedroom options. Each unit boasts
elegant, tranquil interiors and state-of-the-
art smart-home technology.
ONDA emphasises wellness through ample
indoor and outdoor community spaces,
wellness hubs, and extensive fitness facilities,
including indoor and outdoor swimming
pools, a running track, and a premium spa.
Construction of ONDA began in Q4 2024,
with completion anticipated in Q2 2027. The
development promises residents a healthy
and sustainable lifestyle.
Following the success of ONDA, KASCO
Developments recently unveiled its
second residential project, VAL. Nestled
in Al Jaddaf Waterfront, VAL is a luxurious
13-floor community offering 121 thoughtfully
designed residences, including studios, one-
bedroom, and two-bedroom apartments. The
development features panoramic views and
amenities such as a hotel-style swimming
pool, fitness studio, and wellness areas,
creating a serene oasis with an ideal blend of
urban convenience and natural beauty. VAL is
scheduled for completion in Q4 2026.
Both ONDA and VAL reflect KASCO’s
philosophy of blending design, functionality,
and wellness into each development.
KASCO has also revealed plans for a third project, VOLNA, which will aim
to further advance its mission of delivering premium living experiences
that enhance residents’ quality of life. With a vision to develop and sell 1
million square feet of residential projects by 2025, KASCO is on a path to
becoming a prominent player in Dubai’s thriving real estate market.
Each project aims to provide more than residences, offering vibrant
community experiences that foster well-being. The company’s approach
is comprehensive and obsessively detail-oriented, ensuring that projects
meet the diverse needs of modern living and align with sustainable
building standards.
Mustafa Al Kaissi, Chairman
KASCO DEVELOPMENTS
“We understand that residents seek more than
just a place to live; they desire a space that truly
enhances their lives. That’s why we’ve blended design,
functionality, and an unparalleled ambience to create
a truly transformative living experience.”
- Mustafa Al Kaissi
Page 42
42 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
BUILDERS OF TOMORROW
L
acasa Living is a boutique real
estate developer leveraging
over a decade of architectural
and engineering expertise to
deliver innovative, customer-
focused projects. As the real estate
development arm of the renowned
Lacasa Group, Lacasa Living combines
design excellence with a meticulous,
user-centric approach. The company’s
mission is to create bespoke residential
spaces that resonate with modern
lifestyle demands in the UAE and
beyond.
With a talented team of over 500
professionals and a legacy of
completing more than 700 landmark
projects, Lacasa Living stands at
the forefront of the industry. Its
portfolio encompasses a whole
range of residential offerings, from
ultra-luxury private villas from
their Signature Collecture to smart,
modern apartments and bespoke
holiday homes as part of the Exclusive
Residential Developments. By
Emad Jaber, Chairman and Ahmad Jaber, CEO
LACASA LIVING
Ola Residences by Lacasa Living offers stylish
studios and 1-bedroom apartments, some with
private pools, showcasing exceptional design and
premium living
Page 43
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 43
AQUA PROPERTIES
maintaining a balance of character, functionality, and refined
aesthetics, the company delivers exceptional value across
diverse market segments.
Leading the way
Emad Jaber founded the Lacasa Group twelve years ago
and is the Chairman of Lacasa Living. With over 40 years of
experience in the architecture and construction sectors, Jaber
is a seasoned leader and one of the most influential design
and architecture consultants in the region. His leadership has
driven LACASA to design over 500 projects across the Middle
East and Africa, including landmark developments such
as Dubai Internet City, Jumeirah Beach Residence, and the
Executive Towers.
Ahmad Jaber, CEO of Lacasa Living, drives architectural
excellence and paves the way forward for the company. With
a Master’s in Construction Management and a background in
Civil Engineering, Ahmad Jaber brings a wealth of experience
from designing and working on multiple high-profile projects,
including Murooj Al Furjan and Cavalli Casa Tower. Ahmad’s
strong foundation in project management and engineering
consultancy ensures the successful execution of complex
projects, meeting both client expectations and technical
requirements.
Strategic Presence in Key Markets
Lacasa Living has strategically targeted key markets for its
boutique developments, including Dubai, Ras Al Khaimah
(RAK), and Qatar. The company’s recent handover of a private
villa valued at AED 120 million in Dubai Hills highlights its
ability to deliver high-value, tailor-made projects. Building
on this momentum, Lacasa Living is launching its bespoke
residential developments - Ola Residences - on Al Marjan
Island in RAK in January 2025. This development will feature
stylish and functional apartments, targeting end users and
investors in the region’s thriving real estate market.
Innovative Design Philosophy
Its distinctive, intentional approach to design is at the
core of Lacasa Living’s success. Each project is crafted
with a holistic vision, reimagining traditional real estate
solutions to meet contemporary needs. Every detail, from
structural components to furnishings, is purpose-driven to
create seamless, community-oriented spaces. The result is
developments that not only elevate their surroundings but
also enhance the daily lives of their residents.
Ambitious Growth Trajectory
Lacasa Living has set its sights on rapid growth, with six
projects currently in the pipeline. The company forecasts
significant revenue growth, targeting AED 1.2 billion in 2025,
AED 2 billion in 2026, and AED 3 billion in 2027. These
developments emphasize ready-to-move-in properties
integrating bespoke designs and functionality within vibrant,
community-focused environments.
The Path Forward
With its strategic vision and customer-centric focus, Lacasa
Living is redefining boutique real estate development. By
creating vibrant communities and innovative spaces, the
company is poised to shape the future of real estate in the
region.
Through architectural innovation, meticulous craftsmanship,
and strategic market positioning, Lacasa Living is not just
building properties but creating spaces where people
connect, thrive, and find lasting value.
Emad Jaber, Chairman
Ahmad Jaber, CEO
Page 44
44 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
BUILDERS OF TOMORROW
M
ERED, an award-winning international real
estate developer, is redefining the UAE’s
real estate market with innovative, high-
quality projects. Partnering with renowned
international architects and designers, MERED delivers
functional designs with long-term value. CEO Michael
Belton, with over 30 years of global experience
managing real estate assets worth $5 billion, leads
MERED’s growth across residential, mixed-use, and
branded developments. Its flagship project, ICONIC
Residences by Pininfarina in Dubai Internet City, will be
the area’s tallest building at 290 meters, setting new
benchmarks for premium real estate. This collaboration
highlights MERED’s dedication to creating exceptional,
well-connected branded residences.
MERED has expanded its portfolio in Abu Dhabi by
acquiring two prime waterfront plots on Al Reem Island,
covering 23,500 sqm. The development will feature
luxury apartments, modern amenities, and conceptual
retail outlets, contributing to the ADGM district and
Abu Dhabi’s real estate growth. With the UAE’s property
market set for significant growth, MERED focuses on
strategic projects aligning with market demand. Led
by Michael Belton, the company delivers high-quality,
functional designs that meet global standards. From
luxury residences to waterfront projects, MERED is
shaping urban living by creating spaces that elevate
lifestyles and offer strong investment opportunities.
M
r. Eight Development, a European property
developer with over 20 years of success, is
redefining family living in the UAE with boutique-
inspired residences that prioritize stylish design
and personalized experiences. Focused on
superior construction and community distinction,
their projects feature a limited number of units to foster resident
intimacy and include premium amenities. Expanding into Dubai
Islands, the developer has secured eight plots and plans to
launch five projects in 2025. Leading this initiative is Villa del
Divos, set to debut in Q1 2025, marking Mr. Eight Development’s
commitment to innovative, high-quality living in the region.
Residents of Mr. Eight Developments on Dubai Islands will enjoy
exclusive perks, including a Members Club with Rolls-Royce
chauffeurs, a luxury Riva boat, beach club access, valet parking,
and on-site spa and bellboy services.
Emils Daujats, Director at Mr. Eight Development, spearheads
sales efforts and manages broker relations for the company’s
premium UAE projects. With extensive expertise in off-plan sales
and international business development, Daujats plays a pivotal
role in driving growth and revenue for the developer’s innovative
ventures.
Each Mr. Eight Development project is uniquely designed,
ensuring no two are alike.
Michael Belton,
CEO
Emils Daujats, Director
MERED
Mr. Eight Development
“Our projects will offer a boutique resort experience,
allowing residents to enjoy an unparalleled premium
living environment. We plan to invest around one billion
dirhams across our Dubai Island projects, ensuring they
are exceptional in both design and construction quality.”
- Emils Daujats
Page 45
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 45
QUBE DEVELOPMENT | P.O.B1 PROPERTIES (P.O.B1)
“Our commitment is to create resilient communities
that foster belonging and retain value. P.O.B1 is
positioned to deliver a strong pipeline of projects across
Dubai’s growth zones, guided by a vision that aligns
with the aspirations of future generations.”
- Ghaith A. Shocair
Q
UBE Development, a trailblazer in residential
and commercial real estate, leverages a 30-year
legacy of excellence to redefine modern living in
the UAE. Combining sustainable architecture, innovative
design, and world-class amenities, QUBE creates vibrant
communities that balance functionality with cutting-edge
living experiences. Dedicated to durability, quality, and
sustainability, the company empowers customers to build
generational wealth through meticulously crafted spaces.
With AED 2.6 billion in projects set to launch by 2025,
QUBE’s expansive portfolio spans 623,354 sq. ft. of land
and 2,291,946 sq. ft. of GFA, raising the bar for real estate
excellence in the region. Recently, the company officially
broke ground on its visionary project, Arisha Terraces,
located in Dubai Studio City.
Egor Molchanov, Founder and CEO of QUBE Development,
brings extensive expertise in real estate, having overseen
a master-development project spanning over 15 million
sq. ft. and managed project economics and feasibility at a
corporate level. With strategic partnerships and a history
of executive roles in a leading real estate firm, Egor aims to
position QUBE Development as a key player in Dubai and
the UAE’s dynamic real estate market.
L
aunched in 2024 by Saif Al Ghurair Real Estate Group,
P.O.B1 introduces a new era in Dubai’s real estate
landscape. Its name, inspired by the iconic P.O. Box 1,
reflects a strong connection to Dubai’s heritage and a
commitment to innovation and excellence.
Building on SAGRE’s legacy of trust and credibility, P.O.B1
aims to enhance quality of life by creating destinations and
homes that combine cutting-edge design, functionality, and
value. With a customer-focused approach and meticulous
attention to detail, the company consistently delivers
personalised experiences that exceed expectations.
P.O.B1 redefines urban living by shaping exceptional lifestyles
and fostering thriving communities. Through thoughtfully
designed, sustainable projects, the company sets new
industry benchmarks while adapting to market needs.
Egor Molchanov, Founder and CEO
Ghaith A. Shocair, CEO
QUBE Development
P.O.B1 Properties (P.O.B1)
Page 46
46 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
BUILDERS OF TOMORROW
R
EEF Luxury Developments is
a groundbreaking real estate
developer based in Dubai that
stands out for its innovative
approach and commitment to
quality. With over a decade of
developing experience, REEF Luxury
Developments is poised to transform
Dubai’s residential landscape through
innovation, community-focused
projects and unique concepts.
One of REEF Luxury Developments’
standout features is its patented
Climate-Controlled sunken balconies
and winter gardens, a first-of-its-
kind concept that allows residents
to enjoy outdoor living all year
round in Dubai. Additionally, REEF
Luxury Developments’ properties
are equipped with smart home
technology, energy-efficient
appliances, and thoughtfully
designed communal spaces that
foster a sense of connection and
social interaction.
Currently, REEF Luxury Developments
has secured a substantial land bank
that will introduce approximately
5,000 residential units to Dubai. The
company plans to launch projects
valued at around AED 5 billion over
the next quarter, with an ambitious
aim of unveiling thirty projects
aligned with the UAE’s robust real
estate market, positioning REEF as a
key player in shaping the growth and
development of the region.
REEF Luxury Developments appeals
to first-time buyers and seasoned
investors seeking substantial returns
due to the value provided by the
innovative concepts.
With a vision for excellence, REEF
Luxury Developments seeks strategic
partnerships with industry leaders
in technology, sustainability, and
design.
These collaborations enable
integrating innovative solutions into
every project, ensuring that REEF
Luxury Developments remains at the
forefront of the real estate industry.
Under the leadership of CEO Samer
Ambar, REEF Luxury Developments
aligns with H.H. Sheikh Mohammed
bin Rashid Al Maktoum’s vision to
position Dubai as a global hub for
innovation and excellence.
As REEF Luxury Developments
prepares to launch its second
residential project in Dubai, the
future is promising for the company
and the communities it aims to
build. With a strong foundation
of innovation, community focus,
and strategic growth, REEF Luxury
Developments’s future is promising.
Samer Ambar, CEO
REEF LUXURY DEVELOPMENTS
Page 47
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 47
SUNRISE CAPITAL REAL ESTATE
E
stablished in 2022, Sunrise Capital Real Estate
Development has quickly become a boutique
developer reshaping Dubai’s skyline with
meticulously crafted projects. Building on the
success of Sky Capital Group, founded by Yogesh
in 2017 to focus on real estate investments, Sunrise Capital
was created to address the demand for high-quality
developments that deliver premium value at competitive
prices.
With a vision to bring fresh and exciting projects to Dubai’s
thriving market, Yogesh spearheaded the creation of Legend
by Sunrise—a luxurious residential development featuring
unique spaces and stunning vertical gardens. Strategically
located in the heart of Arjan, this project embodies the
blend of luxury and innovation that defines Sunrise Capital.
While this first project was a tremendous success, it drove
Yogesh to set even higher goals for himself and his team –
aiming to create landmark projects across UAE, especially
as the emirate’s real estate market began to soar in
profile around the world. He focused on developing luxury
residential apartments and villas in prime UAE locations,
staying true to the culture and values of the region. Over the
years, Sunrise Capital has become synonymous with luxury
living, focusing on thoughtful design, operational integrity,
and unwavering dedication to customer satisfaction.
The portfolio includes a range of flagship projects that
showcase its commitment to quality and luxury.
One notable project is Legacy, a six-story residential
building in Arjan offering 132 premium apartments that
blend urban elegance with comfort. Looking ahead, Bellagio
at Wasl Gate, scheduled for completion in 2027, is a 12-floor
mixed-use development that includes ten luxury apartments
and premium office space designed to cater to an elevated
urban lifestyle.
Sunrise Capital distinguishes itself by integrating unique
lifestyle features within its developments, including padel
courts for recreation, valet services for convenience,
and dedicated media rooms for modern digital creators.
This focus on enhancing living experiences reflects the
company’s commitment to creating vibrant communities.
Sunrise Capital prioritizes sustainability by adhering
to Green Building Certification standards and adopting
environmentally conscious practices. Initiatives such
as AC water recycling, energy-efficient LED lighting,
and sustainable materials highlight its commitment to
minimizing environmental impact. The company integrates
advanced technologies like post-tension slabs to enhance
construction efficiency and crystalline waterproofing to
improve structural integrity. Employing innovative methods
like the Doka scaffolding system ensures efficient material
use and waste reduction, promoting eco-friendly practices.
Choosing a Sunrise property means investing in thoughtfully
designed spaces that prioritize environmental responsibility,
structural excellence, and a sustainable future.
In the years ahead, Sunrise Capital aims to strengthen
its reputation for innovation, operational excellence,
and sustainability while continuing to reshape urban
communities with landmark projects. By prioritising
customer care and attention to detail, the company is
committed to building a legacy as the developer of choice in
the emirate.
Yogesh Bulchandani, Founder & CEO
SUNRISE CAPITAL REAL ESTATE
Page 48
48 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
CONSULTANCY
How do you see the construction
industry evolving in the Middle East
over the next decade, and what trends
should companies focus on to stay
competitive?
Since the COVID-19 pandemic, we’ve
seen a surge in establishing small
and medium-sized construction
companies looking to capitalise on the
current boom in projects of all scales.
However, it’s clear we’re in an upswing
in the economic cycle, and only the
most professional and resilient firms
will have sufficient work, clients, and
supply chains to weather the next
downturn. Companies must prioritise
professionalism, quality, and reliable
delivery to ensure consistent cash flow
and long-term viability as ongoing
concerns.
What are the biggest challenges
you’ve encountered in delivering
high-quality construction projects
in the region, and how have you
overcome them?
The Middle East is a vast and diverse
region with widely varying maturity
levels in construction and design.
Cities like Dubai have been building
at pace for over 30 years, giving
clients, consultants, contractors, and
suppliers ample time to refine their
processes and teams to achieve high
standards. Contrastingly, other regions
and countries are still developing their
construction regulations, workflows,
and talent pools. This disparity makes
it challenging to maintain consistent
quality across the region, especially
when the benchmark for many projects
is the 5-star hotels of Dubai or the
Grade-A commercial buildings of Abu
Dhabi. Addressing these challenges
requires a tailored approach, drawing
Nathan Hones, COO and Partner at Carter Hones
Associates, highlights how their innovative strategies
and expert management solutions drive the company’s
role as one of the visionary industry leaders
MASTERS
ofStrategy
Dragon Ball Theme Park,
Qiddidya City, KSA
Page 49
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 49
MASTERS OF STRATEGY
on our experience and
setting realistic but
aspirational targets for each
project.
With sustainability
becoming a key focus, how
is Carter Hones Associates
incorporating eco-friendly
practices into its projects?
Sustainability is integral
to our ethos at Carter
Hones Associates. We hold
three ISO accreditations,
including ISO 14001, which
provides a framework for
environmental management
systems. Beyond our
internal practices, we
actively encourage clients
and consultant partners
to adopt sustainable
initiatives in their projects.
Over the years, we’ve found
that achieving sustainability
ratings—such as 3 Pearls
under Abu Dhabi’s Estidama
framework or LEED Silver
certification—can often be
cost-neutral. These ratings
represent what we consider
good building practice.
We also urge clients to
think of more ambitious
sustainability goals, which,
while involving an initial
capital expenditure increase
of 10–30%, can deliver
significant operational cost
savings over the long term.
How do you view the role
of emerging technologies
like AI, robotics, and BIM in
transforming construction
processes and outcomes?
Construction has evolved
with continuous speed,
accuracy, and methodology
improvements over
thousands of years.
Building Information
Modelling (BIM), for
instance, has been around
for quite some time and is
now being embraced as a
standard, much like 2D CAD
was in its day. Technologies
like AI and robotics are also
becoming valuable tools,
particularly for automating
routine tasks such as
minute-taking, 3D scanning,
report writing, and snagging.
These tools can enhance
efficiency and reduce
project timescales. However,
AI currently falls short in
areas requiring creativity
and foresight—it cannot
replace original thought
or experience. Seeing how
these technologies evolve
to tackle more complex
challenges in the coming
years will be fascinating.
Nathan Hones, COO and Partner at
Carter Hones Associates
Page 50
50 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
CONSULTANCY
How have client expectations
changed over 18+ years in the
industry, and how does your firm
address these evolving demands?
Interestingly, our clients’ core
expectations have remained relatively
consistent. They want assurance that
their investments are protected, that
their projects are delivered on time
and that budgets agreed at the outset
are adhered to. What has evolved is
the way some clients prefer to track
progress and receive updates. We’ve
adapted our methods to provide clear,
concise reporting on progress, risks,
and key issues, often using digital
tools to enhance visibility. However,
for most clients, the priority remains
understanding whether their project is
on track and within budget rather than
the specifics of how that information is
communicated.
What opportunities and challenges
do you foresee in the region’s push
towards developing smart cities and
mixed-use developments?
Smart cities present an incredible
opportunity to enhance urban living
by improving transportation systems,
optimising energy use, increasing
public safety, and generally elevating
the quality of life for residents.
However, for a city to truly become
‘smart’, governments must fully commit
to a data-driven, technology-focused
approach to decision-making.
This can be a significant challenge as it
requires a forward-thinking, innovative
mindset at all levels of government.
It’s not just about making policies—it
involves embedding this vision into
city-wide urban planning and physical
infrastructure development. Without
unified agreement and collaboration,
cities may call themselves ‘smart’ but
fail to realise their full potential.
Success in this area depends on
establishing clear objectives, adopting
robust smart policies, and fostering
partnerships between government
entities, private sector players, and the
community. Only then can cities unlock
the efficiencies and transformative
benefits of smart technology.
With the industry’s rapid growth,
what strategies do you suggest for
addressing the talent and skills
gap in construction and project
management?
Change is inevitable in every industry,
and construction and project
management are no exceptions.
Addressing the talent gap requires
both strategic insight and proactive
measures.
At Carter Hones Associates, for
instance, we have formed an Innovation
Team tasked with identifying emerging
trends in technology and exploring
how these can enhance our team’s
skills for the benefit of our clients and
projects.
Additionally, we conduct bi-annual
Performance Development Reviews
(PDRs) across the company. These
sessions allow employees to identify
their skills gaps, reflect on their
progress, and voice feedback on
areas for improvement. This approach
fosters a culture of self-awareness and
continuous learning.
While external factors such as regional
mobility and industry demand may
be outside our control, we focus
on creating an environment where
employees feel valued, supported, and
aligned with our ethos. This builds a
strong company culture prioritising
personal and professional growth,
benefiting individuals, the organisation,
and our clients.
What advice would you give aspiring
professionals looking to build a
successful construction and real
estate career in the Middle East?
The Middle East is a dynamic region
offering extraordinary opportunities
for construction and real estate
professionals. Countries across the
region are embracing development,
construction, and technological
advancements to create a better future
for their citizens and to improve the
experience for visitors to our country.
Despite more than three decades of
rapid growth, the region still presents
immense potential for professionals
seeking to work on innovative, iconic,
and career-defining projects. Quick
planning authority approval times,
ample funding availability, and
governmental initiatives to diversify
economies away from oil have created
a unique environment for growth.
No other region in the world is evolving
socially, culturally, technologically,
and physically remarkably. For
aspiring construction professionals,
the Middle East is the place to be. It
offers unparalleled opportunities to
contribute to transformative projects
and leave a lasting impact on the built
environment.
The Sports Boulevard encompasses diverse destinations, each offering unique
experiences through spaces, pathways, and landmarks designed to encourage healthy
lifestyles. It features a modern and appealing model with a variety of sports facilities
Page 51
FEBRUARY 21 2025
VENUE: DUBAI
NOMINATE
NOW
FOR EDITORIAL
+971 58 6314145
vibha@bncpublishing.net
FOR SPONSORSHIP OPPORTUNITIES
+971 50 440 2706
jo@bncpublishing.net
+971 54 502 7927
andrea@bncpublishing.net
Gold Partner
Page 52
52 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
K
amdar Property Development, a Dubai-based, family-
led real estate developer and investment powerhouse,
stands as a beacon of excellence in the UAE’s urban
landscape. With an illustrious legacy spanning nearly
four decades, the company is steadfast in its mission to craft
exceptional properties that elevate the nation’s architectural
tapestry. Guided by an unwavering commitment to quality,
Kamdar Property Development consistently delivers
meticulously designed developments, seamlessly blending
elegance with reliability and setting a gold standard in timely
project execution.
Can you walk us through your journey? What inspired you
to expand Kamdar Property Development?
MK: Our father started the business four decades ago. Every
child thinks of their father as their role model, and we have
seen how he transformed a trading and textiles business into
a diversified group with Silver Star Electronics, IT solutions
and reselling, and property investment and development.
Kamdar Property Development happened almost by chance.
Initially, the group was diversified with a rental portfolio of
private properties, and now it is entirely self-funding new
developments for the public.
Kamdar has a strong global legacy. How has your
international experience influenced your approach to real
estate development in Dubai?
TK: We’ve invested in and developed projects across
Africa, Europe, and the Middle East to spread our global
risk. This portfolio has been developed over many years,
weathering the storm of major events like the financial
crisis and COVID-19. One of the things we have noticed,
both regionally and internationally, is that developers
fail to deliver on their promises if there’s an economic
turn. When we decided to expand our projects to the
public, we wanted to ensure that no matter what, we
would be able to complete the development fully with
our funds and deliver construction projects on time.
What inspired the launch of 105 Residences in
JVC, and how does it reflect Kamdar Property
Development’s vision for luxury living?
MK: Firstly, the UAE market is one of the most exciting
areas for real estate development. Its cities are growing
rapidly, spurred on by a combination of strategic government
vision, a buoyant economy, and safety and security. Secondly,
JVC is an area with tremendous potential – not only is it one
of the most popular areas for investors, but it is also being
shaped at the master level into a highly liveable community.
Part of creating a development focused on attainable luxury
is selecting an area that is not already maximised in terms
of value and one which, as time goes on and the community
around it is built out, will shine as a high-quality
property compared to the surrounding options.
105 Residences is Kamdar’s first project available to
public investors. What motivated this shift, and how
do you see it shaping the company’s future?
MK: The business has diversified over time across
different sectors and countries. We realised that we
do not have to retain all of the units we develop and
that strategic property sales can uplift our short-term
profitability and long-term goals to ‘give back’ as a
developer. Over the coming years, we would like to
deliver projects from which entire communities can
benefit.
Sustainability is a growing priority in real estate.
How does Kamdar Property Development integrate
sustainable practices into its projects?
CBNME
INTERVIEW
Carrying the Torch
CBNME sits down with Mohamed and Tazmeen Kamdar, visionary Directors of Kamdar
Property Development, as they unveil how dynamic accelerators are propelling their
company to break boundaries and explore limitless horizons
Mahomed Kamdar, Yousuf Kamdar, and Tazmeen Kamdar
Page 53
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 53
TK: It’s very important at every level.
We see the government’s support for
sustainability initiatives at the country
and municipality level. Recently, the
UAE was the first country to submit
new goals for tackling climate change
at COP29 in Baku – which directly
impacts the policies being rolled out,
from emissions to energy saving. At
the master developer level, we are
required (by Nakheel in JVC for 105
Residences) to deploy a green building
consultant, ensuring that we meet our
sustainability requirements, such as
being energy efficient and having a low
load on the master community.
Our construction teams identify
sustainable building practices where
we can minimise waste, reduce energy
consumption and (where possible) use
lower-impact materials.
Internationally, we have deployed
industrial warehouses in Africa
powered entirely by solar energy,
and within our Dubai offices, we are a
paperless business across the group.
Technology is aiding us in driving
more efficiency, and we would like to
continue to enhance this area because
sustainability is also something our
customers care about.
What role does technology play in
enhancing the design, construction,
and management of Kamdar’s
developments?
MK: We are very tech-driven – we
prefer to follow the latest trends and
technological advancements across
the business. There is now a large
workforce embedded in the software
and technology we use. When you
think of Tesla, two things come to mind:
the vehicles’ technology and how the
business shapes the industry in which
it operates. Our scale as a business will
be underpinned by how smartly we use
the technological resources available
– from how we use data analytics to
identify the best strategic location
for our subsequent development
to the agile design and planning of
development to AI management of
construction sites, the automation
of daily processes and even how we
market our new property launches. It’s
all data-driven.
As Dubai’s real estate market evolves,
what trends shape the industry, and
how is Kamdar adapting to meet
them?
TK: I think the real estate industry in
Dubai was flashy for many years – big,
eye-catching projects with celebrities
to reel in global investment. The city
is different now; it’s more mature,
investors are savvier, and projects are
being built to be lived in. There is a
real demand for quality projects that
people can call home or rent out for
consistently strong yields.
With 105 Residences targeting a
prime location in JVC, how do you
envision the project standing out in a
competitive market?
TK: It’s a brilliant question. There
are many choices for investors and
prospective homeowners across JVC
and Dubai. We are just focused on
what we are doing, not on what the
competition is doing. We stick to some
simple principles – close-knit family
values, a relentless focus on quality
and attention to detail, and sticking
to the project timeline. One story that
may demonstrate how much we care
about each project is how we picked
the bathroom tiles for 105 Residences.
I went and selected from multiple
options to ensure premium quality. We
are proud of our family name, and as
this is the first project we are unveiling
to the public, we are determined to
make it an impressive flagship.
What is your long-term vision for
Kamdar Property Development, and
how do you plan to expand its impact
in the UAE and beyond?
MK: While we respect the heritage of
our business, my father has instilled in
us the desire to always look forward.
We want to be ahead of the curve as
developers. Over the next five years,
our goal is to deliver 10 projects in the
UAE and internationally.
CARRYING THE TORCH
Kamdar Property Developments’s 105 Residences is an exclusive new development
situated in the highly desirable residential neighborhood of JVC
Page 54
54 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
METAVERSE
Blurring Boundaries: From Biophilic Innovation to an Augmented
Metaverse, where natural elements and digital advancements merge to
redefine human-centric real estate
Words by: Khadeeja Hamid
THE FUTURE
REAL Spaces
of
I
n a world increasingly defined by digital immersion, the
future of real estate lies not in abandoning physical spaces
but in reimagining them. As technological advancements
like augmented reality (AR), virtual reality (VR), and the
metaverse gain momentum, the challenge for developers
isn’t to escape reality—it’s to make reality matter more. This
is where the next frontier of real estate emerges: augmented
somatic design, a fusion of human-centric biophilic principles
and cutting-edge tech designed to craft spaces that resonate
deeply with the body, mind, and soul.
Feeling Space, Not Just Seeing It
Spaces are no longer just
backdrops for our lives; they
actively participate in our well-
being. Augmented somatic design
prioritizes how a space feels
rather than merely looks. It taps
into the principles of multisensory
and biophilic design—integrating
natural light, organic materials,
and living elements like greenery—
to create innately restorative
environments.
Consider a more innovative
example, such as the Aljada
project in Sharjah, which
incorporates smart technology
and urban green spaces to
foster an immersive lifestyle.
Combining walkable layouts with
interactive public areas, Aljada’s
design moves beyond the typical
sustainability narrative to offer
spaces that actively engage the
senses and adapt to the needs of
its inhabitants. Merging biophilic
elements like shaded outdoor
zones with advanced tech solutions provides a nuanced take
on connection—to nature, cutting-edge infrastructure, and a
more integrated way of living.
Yet, the somatic experience doesn’t stop at what you can
touch or see. Soundscapes, ambient temperatures, and scent
branding are deployed to craft an immersive sense of place.
Luxury lobbies in developments across the GCC use cooling
marble underfoot, curated lighting, and signature fragrances
to evoke calm and exclusivity—an approach that extends
AR can overlay dynamic information onto real
spaces, guiding residents through green-
certified features or providing interactive tours
of local flora within biophilic settings
Page 55
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 55
THE FUTURE OF REAL SPACES
beyond aesthetics into the realm of
embodied experience.
The Metaverse Enters Real-Life
The metaverse and its associated
technologies—AR, VR, and digital
twins—are often discussed as a parallel
universe. But their true potential lies in
how they can augment our experience
of real spaces. Imagine designing a
new development with a digital twin:
a virtual model that allows architects,
clients, and future residents to navigate
the space before it is built, testing the
light, sound, and flow in real-time. This
technology is no longer speculative; it’s
being actively integrated into projects
across the GCC.
For developers, AR and VR provide
tools to enhance the somatic
connection. AR can layer dynamic
information onto real spaces, from
guiding residents through green-
certified features to offering interactive
tours of local flora in biophilic
environments. VR allows potential
buyers or tenants to “inhabit” spaces
virtually, not just seeing layouts
but experiencing how the space
might feel—lighting adjustments,
sound dampening, or even seasonal
variations can be simulated.
Yet, it’s not about replacing physical
space with digital. Instead, the
interplay between AR/VR and biophilic
principles can amplify the connection
to the real world, making spaces feel
more intuitive and human, even in their
design phases.
Biophilia as
Climate and
Culture Catalyst
Biophilic design
has evolved as
a necessity and
a statement in
the GCC, where
extreme climatic
conditions and rich
cultural traditions
intersect. Climatic
response is woven
into every aspect
of augmented
somatic design in the region.
Traditional elements like wind towers
for natural ventilation or mashrabiya
screens for shading are being
reimagined with high-tech materials to
ensure energy efficiency and comfort.
One compelling example is The
Red Sea Project in Saudi Arabia,
which blends biophilic design
and technological innovation
on an unprecedented scale. This
development aims to balance high-
end tourism with environmental
preservation, integrating data-driven
climate modelling to protect local
ecosystems while creating immersive,
human-centric experiences. The
project’s design includes sustainable
accommodations that merge with the
natural landscape, using local materials
and advanced cooling systems. Beyond
its environmental commitments, it
offers a vision for future developments
prioritising ecological integrity
and multisensory luxury. The result
is a living environment that feels
simultaneously cutting-edge and
deeply rooted.
The Multisensory Future of Design
The future of real estate doesn’t
just look different; it feels different.
Multisensory design—engaging sight,
sound, touch, and even taste and
smell—creates spaces that linger
in memory. Hotels, for instance, are
increasingly investing in signature
scent branding and acoustic design to
shape guest experiences, while luxury
residences are adopting materials that
evoke tactile warmth, like textured
wood and natural stone.
Developers in the GCC are also
experimenting with lighting systems
that mimic circadian rhythms,
ensuring spaces support human
biology. Imagine entering a workspace
that subtly adjusts lighting and
temperature based on your activity or
time of day—creating an environment
where productivity and well-being
coalesce. These innovations signal a
shift from static design to spaces that
adapt to their inhabitants in real-time.
Real Estate’s Next Frontier:
Reclaiming the Human Experience
While technology continues
transforming the real estate industry,
the core challenge remains profoundly
human: creating spaces that feel
real in an increasingly virtual world.
Augmented somatic design offers
a blueprint for this future. The
GCC is poised to redefine how we
experience the built environment
by merging biophilic inspiration,
sensory architecture, and advanced
technologies.
This trend represents not just a design
philosophy but a competitive edge for
potential clients and stakeholders—
whether luxury developers, smart-city
planners, or sustainability advocates.
Real estate projects prioritising
the human experience will attract
investors, residents, and businesses
seeking to align with forward-thinking,
people-centric values.
Designing the Future of Feeling
The GCC is uniquely positioned to lead
this transformation in a region known
for pushing boundaries. Augmented
somatic design, at its core, isn’t about
abandoning technology or tradition
but about weaving them together to
create spaces that don’t just house us
but inspire us. As real estate evolves,
the question isn’t whether spaces
will become smarter or greener—it’s
whether they will feel more human. In
that case, the GCC is already ahead of
the curve.
AR and VR offer
developers powerful
tools to deepen the
sensory connection
Page 56
56 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
An exploration of the different real estate markets across the GCC
region
Words by: Aya Zhang
Gulf Horizons
CBNME
REAL ESTATE
T
he GCC real estate
market is exciting more
than ever, with each
country in the region
showcasing unique
trends and opportunities.
From Dubai’s booming
luxury market and Riyadh’s growing
residential demand to Qatar’s
stability and Bahrain’s regulatory
advancements, the landscape is as
diverse as it is promising. This article
explores the latest developments
across key GCC markets, highlighting
the factors driving growth, investment
opportunities, and the future for
buyers and investors alike.
Dubai & Abu Dhabi, UAE
Dubai remains one of the world’s most
attractive destinations for real estate
investment. This is due to its tax-
free environment (no real estate tax,
capital gains tax, or income tax) and
booming construction sector. Luxury
developments are being sold off-plan,
allowing buyers to secure properties
before completion.
According to Bayut, there were more
than 169,000 transactions in the past
12 months, marking a 38.7% increase
compared to the previous year. The
sales value reached USD 133 billion
(AED 488 billion), a 28.3% rise, while the
average price per square foot grew by
5.6%, reaching USD 472 (AED 1,734).
In addition, Dubai offers the highest
gross rental yields among Dubai,
London, and New York, with a rate of
7%. This is almost four times higher
than London’s 2.4% and nearly double
New York’s 4.2%.
Like Dubai, Abu Dhabi’s real estate
market has been growing. From
January to September 2024, the market
recorded USD 15.1 billion (AED 55.4
billion) in transactions, spread across
nearly 18,000 sales and mortgage
agreements. Of this total, USD 8.3
billion (AED 30.5 billion) came from
sales, while USD 6.8 billion (AED 24.9
billion) came from mortgages.
Riyadh & Jeddah, KSA
Demand for residential real estate
remains strong in Riyadh and Jeddah.
The cities’ 3.3% annual population
growth from 2024 to 2027, fuelled by
domestic migration and expat inflows,
is driving the demand.
Cushman & Wakefield reported a decline in
residential sales transactions in 2023, with a 16.2
drop compared to the previous year, building on a
more significant decrease of 25.5 in 2022
Page 57
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 57
GULF HORIZONS
According to JLL’s KSA Market
Dynamics Report H1 2024, residential
property prices in Riyadh rose 10%
year-on-year in H1 2024, while Jeddah
saw a 5% increase. Rental yields are
equally promising, with year-on-year
growth of 9% in Riyadh and 4% in
Jeddah. Additionally, the total number
of real estate transactions in Saudi
Arabia surged by 38% in H1 2024,
totalling over 106,700.
Doha, Qatar
Qatar’s real estate market in 2024
displayed stability, although a gap
emerged between prime and lower-
quality properties.
According to Cushman & Wakefield,
residential sales transactions declined
in 2023, dropping by 16.2% compared
to the previous year and following an
even larger 25.5% decrease in 2022.
This marked a significant shift from the
robust growth witnessed in 2020 and
2021. However, early 2024 has shown
promising signs of recovery, with
residential sales increasing by 30%
year-on-year in the first two months.
While high interest rates in H1
prompted a surge in mortgage activity,
buyers slowed down in H2, anticipating
further rate cuts.
Qatar introduced its real estate
regulator, Aqarat, alongside new
property ownership regulations. These
initiatives aim to attract international
investment to Qatar’s market in 2025
and beyond.
Manama, Bahrain
Bahrain’s real estate market
experienced robust growth in 2024.
The Real Estate Regulatory Authority
reported an 18% increase in transaction
values during Q3, reflecting the
country’s growing appeal to investors.
Bahrain has reported
an 18 increase in
transaction values
during Q3
Page 58
58 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
D
ubai’s zero-tax policies and strategic location
make it a hub for global investors. But for many
high-net-worth individuals, the city is more than a
financial base—it’s a launchpad to explore global
opportunities. For savvy investors, international real estate
presents a unique opportunity to pair financial stability with
lifestyle rewards.
Yet, while the appeal of portfolio diversification is undeniable,
the logistics can feel overwhelming. From navigating complex
property laws to understanding taxation and financing, each
market has its challenges. The key lies in understanding how
to leverage opportunities while mitigating risks.
Why Diversify Your Real Estate Portfolio?
The need for diversification is simple: relying on a single
market concentrates your risk. Holding properties exclusively
in one market exposes your portfolio to unnecessary risks,
including economic slumps, regulatory changes, or other
localised challenges.
Any downturn—a policy shift or market fluctuation—could
significantly impact your holdings. Diversification mitigates
these risks by spreading your investments across different
regions and property types. This approach allows you to tap
into multiple markets, each with unique opportunities and
strengths, while protecting your wealth from volatility in any
location.
For example, an investor with rental properties in London,
vacation homes in Spain, and high-growth assets in
Southeast Asia can offset losses in one market with gains in
another. This broader strategy manages risk effectively and
positions investors to capitalise on growth trends in global
markets.
Understanding International Property Laws
But expanding your portfolio internationally isn’t just
about buying properties in different countries; it’s about
understanding the game rules in each location. Every country
has its own property laws regulating foreign ownership,
transaction processes, and compliance requirements.
For instance, the UK remains a favourite for international
investors due to its relatively relaxed rules and stable
property market. Conversely, Spain welcomes foreign buyers
but imposes taxes on rental income and has stricter loan-
to-value limits for non-residents. There’s Thailand, where
foreigners can purchase condominiums on a freehold basis,
but land ownership is restricted to leasehold arrangements.
Failing to understand these nuances can lead to costly
mistakes. This is where engaging a local lawyer or real estate
expert becomes invaluable. They can help ensure your
investment complies with local regulations, safeguarding
your interests and enabling smooth transactions.
Taxation on International Properties
Of course, no discussion on global real estate would be
complete without tackling taxation. Taxes on international
properties can significantly impact your bottom line, so
understanding them is crucial.
Rental income from international properties is often taxed in
the host country. For instance, in Spain, non-residents pay up
to 24% on rental income, although EU residents may qualify
for certain deductions. In Portugal, non-residents’ rental
income is taxed at a flat rate of 28%. Double taxation treaties
between the UAE and many countries can help prevent
double taxation on the same income, but consulting a tax
advisor is essential to ensure compliance and optimize tax
efficiency.
CBNME
INVESTMENTS
A global roadmap for Dubai-based
investors exploring international real estate
opportunities by Sheldon Labuschagne
Real Estate
Your Guide to
Sheldon Labuschagne,
CEO of Knightsbridge
Group
Page 59
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 59
YOUR GUIDE TO REAL ESTATE
Capital gains taxes, applied to the
profit made when selling a property,
also vary by jurisdiction. In the UK,
foreign investors are subject to capital
gains tax on residential property sales,
while countries like Germany offer
exemptions if the property is held
for more than ten years. Additionally,
transaction taxes such as stamp duties
or transfer taxes can add significant
costs to your investment. Spain, for
example, imposes transfer taxes
ranging from 6% to 10% on second-
hand properties, while new builds are
subject to VAT.
Each country’s tax regime requires
careful navigation, mainly if investing
in multiple jurisdictions.
Financing International Investments
Another critical consideration is
financing, as it requires consideration
of both local and home-country
options. For non-residents, securing
a mortgage can involve higher
down payments and more stringent
requirements. In Spain, for example,
non-residents typically face a loan-to-
value ratio of 60%, while residents can
borrow up to 80%. Similarly, UK lenders
offer specific buy-to-let mortgages
for foreign investors, but you must
provide detailed documentation to
comply with anti-money laundering
regulations.
Currency fluctuations are another
critical factor. Financing a property
in a foreign currency exposes you to
exchange rate risks, which can increase
repayment costs. Hedging tools like
forward contracts or currency swaps
can mitigate these risks, though they
may complicate your financial strategy.
For Dubai-based investors, multi-
currency mortgages offered by
UAE financial institutions provide a
convenient alternative. They allow
repayments in dirhams, reducing the
impact of exchange rate volatility.
Lifestyle and Residency Benefits
For many UAE-based investors, the
appeal of international real estate
isn’t just financial returns. It’s a way
to enhance quality of life, secure
residency in desirable locations, and
access global opportunities. Many
countries link property ownership
to residency
programs, which
can offer significant
advantages.
Programmes like
Portugal’s Golden
Visa allow investors
to secure residency
by purchasing
property worth
€500,000 or more.
This grants access
to Portugal’s high-
quality lifestyle
and enables visa-free travel across
the Schengen Zone. Similarly, the UK’s
Investor Visa attracts high-net-worth
individuals with a fast-track path to
residency for substantial investments,
including real estate.
For Dubai residents, lifestyle benefits
and investment returns often go
hand in hand. For example, a holiday
property in Greece or Spain can
serve as a personal retreat while
generating rental income through
short-term leases. These dual-purpose
investments allow you to align financial
returns with personal lifestyle goals.
Building a Resilient Global Portfolio
Ultimately, the key to creating a
successful international real estate
portfolio is aligning your investments
with your unique financial and lifestyle
goals. Everyone’s situation and motives
are different. A well-structured
approach is essential, whether
acquiring a holiday home in Southern
Europe, leveraging a residency-by-
investment program, or diversifying
income streams across stable and
high-growth markets.
Navigating international real estate
can be complex, but professional
guidance can transform it into a
seamless process. Contact our team
for tailored strategies and expert
support in building and managing an
international property portfolio that
delivers financial security and personal
satisfaction.
Paris real estate offers timeless
charm, prime locations, and
lucrative investments
London’s real estate
market thrives with luxury
properties and global
investment appeal
Page 60
60 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
EXPERT INSIGHT
W
hat if your office
space could do more
than house your
business—what if it
could drive growth, innovation,
and overall employee well-
being?
As Dubai cements its position
as a global business hub, the
commercial real estate landscape
is undergoing a significant
transformation. Post-pandemic
trends, hybrid work models, and
a renewed focus on employee
well-being have redefined tenant
expectations for office spaces.
Today, the question is no longer
where to locate a business but
how that location can drive
productivity, foster innovation,
and enhance employee well-
being. Central Park Towers, DIFC
is a prime example of how a well-
designed, tenant-centric property
can offer value beyond the
lease agreement, with over 200
companies occupying more than
855,579 sq. ft. of office space.
Why Tenant Experience Matters:
From Cost Center to Strategic
Asset
Traditionally, office spaces were
viewed as cost centres—necessary
but static. With businesses
expanding in the post-pandemic
era and hybrid working models
increasing demand for flexible
office spaces, the commercial
market is set for continued
expansion. By 2025, it’s estimated
that Dubai’s commercial real
estate will have a 10% -12% rise.
Today, office spaces have grown
into strategic assets that can
influence key business outcomes
such as:
•
Retention: Studies show that
a poor office environment
would prompt companies to
consider leaving or staying at
their current place of work.
•
Productivity: A well-
designed, wellness-integrated
workspace can boost
employee productivity
•
Brand perception: For
companies seeking to attract
global talent and clients, a
premium office space reflects
innovation, stability, and a
commitment to employee
well-being.
The New Tenant Expectations
The shift to prioritizing wellness
amenities, sustainability, and
flexibility when choosing office
spaces is reshaping Dubai’s
commercial real estate market,
driving demand for properties
beyond traditional offerings.
Central Park Towers, DIFC has
responded to these evolving
demands, achieving a high tenant
retention rate in its office tower—a
rare feat in this competitive
market. But what exactly sets it
apart?
Key Trends Shaping Dubai’s
Commercial Real Estate
1. The Productivity-Wellness
Connection
Employee well-being has shifted
from a nice-to-have to a core
driver of business performance.
Studies show that companies
that prioritize wellness in their
workspaces can see a boost in
productivity and a significant
reduction in absenteeism.
Central Park Towers, for instance,
has implemented innovative
wellness programs and seasonal
workshops to promote employee
well-being and create a sense
of community within the
Why Developers Have Improved Their Office
Spaces To Enhance Tenant Experience?
Chic Work Upgrades
Originally written by Holly Smith.
Edited by Vibha Mehta
Holly Smith,
Director of Property
Management, Central Park
Towers, DIFC
Page 61
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 61
CHIC WORK UPGRADES
development. This connection between
wellness and productivity is at the
heart of the tenant experience.
The property also offers a range of
wellness-focused amenities, including
green spaces, natural lighting, and on-
site fitness facilities. Regular wellness
events and healthy dining options
further enhance the work environment,
making it easier for tenants to foster a
happy and productive workforce.
2. Location + Connectivity =
Competitive Advantage
The development’s state-of-the-art
facilities and strategic location have
also contributed to its high tenant
satisfaction rates. While location
remains crucial, tenants now seek
properties that offer more than
proximity. Ease of access to key
business locations, connectivity, and
reduced commuting stress is essential
for attracting top-tier tenants.
Central Park Towers, DIFC enjoys an
enviable position at the entrance of
DIFC with four easy access points
and connections to key areas like
Downtown Dubai, Sheikh Zayed Road,
and The Financial Centre Metro Station.
Additionally, its bridge link to Gate
Avenue allows tenants to navigate
DIFC effortlessly,
connecting them
to a vibrant
ecosystem
of financial
institutions,
government
entities, and
service providers.
This unmatched
connectivity,
coupled with some
of the best parking
offerings in DIFC,
positions the
development as
the best-connected
building in DIFC,
giving its tenants
more convenience
and accessibility.
3. Community and Experience Over
Square Footage
While a prime location remains critical,
tenants increasingly value being part
of a vibrant, connected community.
They want their office environment to
offer more than proximity to clients—it
should also provide opportunities for
networking, shared experiences, and a
sense of belonging.
Modern tenants want to be part of
a vibrant, connected community.
Office buildings that foster a sense of
belonging through networking events,
shared spaces, and community-driven
initiatives are in high demand.
For tenants, this shift represents a
new way of working where office life
integrates with social and professional
networks, driving employee satisfaction
and business growth. This combination
enhances employee satisfaction and
strengthens company culture, setting
the stage for long-term success.
Challenges and Opportunities: A
Forward-Looking Perspective
As the commercial real estate market
in Dubai continues to evolve, landlords
face several challenges:
1.
Rising tenant expectations for
wellness and sustainability.
2.
Increased competition from new,
tech-enabled properties.
3.
Economic uncertainties that
require flexible and adaptive
leasing models.
However, these challenges have also
presented opportunities for forward-
thinking properties like Central Park
Towers DIFC to lead the market by:
•
Investing in cutting-edge
amenities that prioritize tenant
well-being.
•
Leveraging smart building
technologies to enhance the
tenant experience and reduce
operational costs.
•
Creating community-focused
environments that go beyond
offering space to providing a
lifestyle.
The Future of Dubai’s Commercial
Hubs
The success of commercial properties
in Dubai will hinge on their ability to
deliver integrated, adaptable, and
people-centric environments. Forward-
thinking developments are already
leading the way, demonstrating
that the future of real estate lies
in fostering communities where
businesses—and their people—can
thrive.
Developments like Central Park
Towers are at the forefront of this
transformation. By prioritizing
tenant experience, sustainability, and
innovation, Central Park Towers has
successfully attracted and retained a
diverse range of prestigious tenants.
The development’s focus on creating a
vibrant and collaborative community
has significantly contributed to its
success and has set a new benchmark
for office spaces in Dubai.
For tenants navigating this dynamic
landscape, the right office space
is not just about location—it’s
about experience, innovation, and
community.
Is your office space helping you
grow?
Central Park Towers,
DIFC positioning in
DIFC with a view of
Burj Khalifa
Page 62
62 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
TALKING POINT
The UAE’s real estate and construction outlook for 2025
Luxury, Affordability,
What’s Next?
and
T
he UAE’s real estate market saw
remarkable growth in 2024, driven by
rising demand for luxury properties,
sustainable developments, and
a thriving commercial sector. Investors
increasingly recognised the UAE’s appeal for
high capital appreciation, strong rental yields,
and its position as a global hub. However, while
emirates like Dubai and Abu Dhabi remain prime
destinations for both local and international
investors, there are some uncertainties about the
market’s future.
Originally written by Matt Myers.
Edited by Aya Zhang.
Matt Myers,
MAI, FRICS, Assistant Professor
in Real Estate at Heriot-Watt
University Dubai
Page 63
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 63
LUXURY, AFFORDABILITY, AND WHAT’S NEXT?
One significant trend that shaped
the UAE’s real estate market in
2024 was the surge in luxury
properties. Knight Frank reported
that Dubai positioned itself as
one of the most attractive and
affordable luxury real estate
markets globally, attracting
Ultra High Net Worth Individuals
(UHNWIs) worldwide. Dubai led
the world’s USD 10 million+ home
sales, fueled by competitive
pricing, world-class infrastructure,
and the city’s status as a global
hub for business, leisure, and
innovation. The UAE’s luxury real
estate sector offered a range of
high-end developments, from
iconic skyscrapers and waterfront
villas to state-of-the-art smart
homes. UHNWIs were drawn
to the city for its prestigious
properties, promising investment
opportunities, lucrative rental
yields, and capital appreciation.
The UAE’s favourable regulatory
environment, tax benefits, and
business-friendly climate further
enhanced its attractiveness.
The growth in Dubai’s real estate
market was also due to global
awareness among investors of
Dubai as a stable, modern, and
innovative city that offers a high
quality of life and rental returns
above most parts of the world.
Additionally, the UAE’s currency
is pegged to the US Dollar,
reducing currency exchange risk.
This stability made the UAE an
attractive option for wealthy
investors looking to hedge against
high inflation in their home
countries.
However, while the luxury market
saw substantial growth in 2024,
there are questions about the
sustainability of such growth in
the coming years. Like all market
cycles, a slowing growth is likely,
but the sector will remain robust.
This brings us to the discussion
of affordable and inclusionary
housing.
In 2025, the demand for affordable
housing and inclusive living spaces
is growing, particularly in emerging
markets and rapidly expanding
urban areas. Governments
and private developers are
addressing housing shortages
through modular construction,
prefabrication, and public-private
partnerships. There is also an
increased focus on designing
homes that are inclusive for people
with disabilities and accommodate
a range of lifestyles. Smart housing
developments aim to provide
flexible living spaces that can
adapt to changing needs over time.
Making Dubai more affordable
for the working class is crucial
to maintaining its competitive
advantage over other major global
cities. Rents have substantially
increased over the last few years,
along with other inflationary
effects on food and clothing,
while salaries have seen little to
no change. Addressing this issue
is essential to ensure that Dubai
remains an attractive place to live
and work for a diverse population.
High capital appreciation has been
a significant driver throughout
the current market cycle. However,
this reflects the market recovering
from the pandemic. As the market
stabilises, with the completion
of numerous off-plan projects
outpacing population growth,
there could be a return to market
fundamentals. In 2025 and 2026,
investors will likely focus more
on current rental yields to justify
purchases, with less emphasis on
capital appreciation.
The Dubai Land Department (DLD)
has played a crucial role in making
the real estate industry more
transparent and accessible. By
releasing comprehensive property
data and streamlining land
registration procedures, the DLD
has made Dubai one of the world’s
easiest places to buy and sell
real estate. This transparency has
boosted investor confidence and
contributed to the market’s overall
efficiency.
Furthermore, the financial
landscape of real estate and
construction is evolving with
new investment strategies and
funding models. Crowdfunding
and real estate investment trusts
(REITs) are gaining popularity.
These platforms provide access
to diversified property portfolios,
democratising real estate
investment for smaller investors.
Traditional banks and financial
institutions increasingly integrate
fintech solutions to streamline
lending processes, offering faster
and more efficient financing
options. These innovations
make real estate financing more
transparent and accessible to a
broader audience.
While 2025 is set to witness
transformative changes in real
estate and construction, driven
by technological advancements,
sustainability, and urban
development, it is still too early
to tell if the remarkable growth
seen in 2024 will continue or
if the market has reached its
peak. As stakeholders adapt to
these innovations, the future of
real estate promises increased
efficiency, enhanced experiences,
and a commitment to sustainable
and inclusive growth. However,
the influx of off-plan units
compared to population growth
raises questions about the long-
term sustainability of the current
market dynamics.
Page 64
64 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
CBNME
OP-ED
W
ith the announcement of Saudi Arabia
as the host of the 2034 FIFA World
Cup, there’s more attention on the
Kingdom’s ambitious construction
vision than ever before. The impact
of the world’s most high-profile sporting event in
the country will of course be enormous, boosting its
economy, tourism, and construction industry as the
country prepares to host all 104 games and welcome
a huge influx of visitors.
As a construction technology leader in Saudi
Arabia, WakeCap has been at the forefront of the
conversation around how the latest tech is fuelling
innovation and growth in the Kingdom since 2017
and we’re proud to be part of this transformation. By
providing the tools to improve safety, productivity,
and efficiency, the company is helping to drive a
better future for construction in the Middle East.
Technology is not just speeding up construction -
it’s changing the way we build. In 2025, construction
technology will no longer be a “nice-to-have” but a
fundamental part of doing business in Saudi Arabia
and the Middle East. From real-time IoT data to
AI-driven insights and sustainable, safer building
practices, ConTech will empower developers to tackle
the region’s most ambitious projects.
Here are the key technology trends set to shape the
construction industry in 2025.
1. On Time: Tech That Streamlines Deadlines
The world’s best management tools are crucial
when overseeing highly complex sites and projects
that have a non-negotiable deadline. Internet of
Things (IoT) devices and wearables are becoming
increasingly sophisticated, able to address and solve
complex, long-standing pain points.
By 2025, even more construction sites in Saudi Arabia
will be fully connected ecosystems, as the use of tech
is mandated more and more by leading developers.
For the successful delivery of the FIFA World Cup
2034, the arenas and other facilities must be built on
Trends shaping Saudi Arabia
and the Middle East
CONSTRUCTION
TECHNOLOGY
in2025
Originally written by Hassan Albalawi
Edited by Aya Zhang.
Dr. Hassan Albalawi,
CEO and Founder at WakeCap
Page 65
WWW.CBNME.COM
CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025 | 65
CONSTRUCTION TECHNOLOGY IN 2025
schedule, so real-time insights are crucial. WakeCap’s tech
already gives Saudi Arabia’s project owners and managers
the ability to recognise when they need to get back on track
or make nimble changes. Our IoT-enabled wearable devices
provide real-time data on worker location, activity, and
safety on sites. These insights enhance productivity and
reduce risks.
2. Digital Twins
The rise of digital twins (virtual replicas of physical assets)
during construction is having a growing impact on projects
in the Middle East. Unlike previous generations, when
digital twins only allowed developers to see an accurate
representation of a building site or building’s performance,
they can now show construction and operations, as well as
how a building will function, allowing for smarter workflow
and design decisions.
At the Paris Olympics, digital twin technology was widely
used to design stadium and competition venues; I’m excited
to see how this powerful tech is used to create the blueprint
for Saudi Arabia’s FIFA World Cup sports venues and related
infrastructure.
3. Using Technology to Level Up on Construction Safety
The Saudi energy industry is leading the world in adopting
technology to improve worker safety and create a culture
of safety. By integrating IoT and wearable technologies on
construction sites, companies are already improving safety
by monitoring real-time conditions such as work cycle
compliance, falls and impacts, SOSes, speeding vehicles, high
heat index, and hundreds of safety failure conditions. Safety
command centers are being widely adopted to react to alerts
and centralise management of even the largest
projects. Contractors from around the world that
are working in KSA are following these procedures.
4. AI-Powered Decision-Making
AI has become increasingly integrated into
construction site management and its use is
set to become more standard. One of the main
challenges for new technology has been the
resistance to its adoption. With AI, resistance has
been replaced with excitement about its potential
and how its many uses can be best harnessed.
For construction, AI’s power for predictive
analytics will increasingly become a standard
tool for managing schedule risks, optimising
schedules, and reducing costs. These capabilities
are invaluable and the ability to simulate project
outcomes and make data-driven decisions in real
time ensures that ambitious timelines can be met
without sacrificing quality.
5. Whole Solutions: More Collaboration Between
Tech Providers
Collaboration technologies are becoming increasingly
important as projects grow in scale and complexity. One of
the key trends that drove development in construction tech
this year was the increase in collaboration between different
technology providers: we’ve played a key role in offering a
‘one vendor solution’ to companies such as ARAMCO, who
want to integrate technology progressively and want one
entity to manage this often complex process. One thing
we have seen is that the high initial cost of implementing
tech can deter smaller contractors; governments and large
developers can incentivise tech adoption through subsidies
and partnerships.
6. Cloud Based Platforms and BIM
In 2025, cloud-based platforms and Building Information
Modeling (BIM) will be increasingly integrated into
the region’s construction workflows. These tools
foster collaboration between stakeholders for better
communication, and enhance safety protocols. BIM, in
particular, provides a unified model of a project, reducing
errors and supporting better planning and reducing incidents
on site.
7. Sustainability-Focused Technologies
Sustainability is not just a trend, but reflecting it
meaningfully at every stage of construction remains a
challenge. I hope that in 2025, Saudi Arabia and the Middle
East will see greener technologies making an impact in
construction. From energy-efficient materials, smart HVAC
systems, renewable energy integration, to cloud-based tech
that streamlines wastage and reduces costs, greener tech can
help a site’s bottom line.
WakeCap technology on
construction site
Page 66
66 | CONSTRUCTION BUSINESS NEWS ME | JANUARY 2025
WWW.CBNME.COM
Tell us about yourself and your
role and responsibilities at the
company.
My career has been an exciting
journey, starting as the first
female sports TV presenter on
MBC, where I not only hosted
but also produced the channel’s
top-rated sports shows and news.
From covering the FIFA World Cup
to creating engaging content for
diverse audiences, I learned how
to craft compelling narratives and
connect with people.
That passion for storytelling led
me into the world of marketing,
events, and advertising, where
I’ve held leadership roles across
various industries. I’ve managed
high-profile campaigns, launched
impactful events, and worked
with renowned brands such as
Warner Bros., Majid Al Futtaim,
and Global Village.
At DLR Group, I bring this rich
background to my role, where
I oversee marketing efforts for
our Middle East operations.
I’m responsible for developing
strategies, creating content,
managing campaigns, and
ensuring that our marketing
initiatives amplify the incredible
work we do.
What do you believe are the
biggest challenges currently
facing Marketing, and how do
you plan to address them?
One of the biggest challenges
is demonstrating tangible value
to decision-makers in a way
that builds trust and long-term
relationships. Unlike B2C, where
purchases are often emotional or
impulsive, B2B marketing requires
us to communicate the ROI and
strategic benefits of our offerings
to sophisticated, informed
audiences. By demonstrating
our ability to solve complex
problems, we position DLR Group
as a trusted partner, not
just a service provider.
In our industry, it is
important to leverage the
talent within our team
to align our expertise
with client needs at the
right moments. Whether
it’s featuring our design
leaders in industry
panels or collaborating
with publications to
deliver meaningful
content, the key is to
connect authentically
with clients, offering
them insights and
solutions that genuinely
address their challenges.
Looking ahead, what
are your goals and aspirations
for the future of the company’s
Marketing?
My goal is to position DLR Group
as a thought leader in the Middle
East by showcasing not only
the incredible talent within our
team, but also the exceptional
projects we deliver and the way
we work as an integrated design
firm. I want our marketing to
highlight the synergy between
our disciplines and global offices,
which enables us to create
innovative, human-centered
solutions.
By celebrating the unique
stories behind our projects and
the expertise of our people,
we can inspire our audience
and demonstrate the impact of
our work. Whether it’s through
thought leadership, immersive
content, or industry events, I aim
to elevate how we communicate
our value to clients and partners.
CBNME
UNSUNG HEROES
Marianne Bassil
As Marketing Manager at DLR Group Middle East, she takes us through
her groundbreaking efforts in elevating the architecture firm’s brand and
positioning in the region
Page 67
Page 68
THE ALL NEW NISSAN PATROL
BOOK NOW