Construction Business News, July 2023
Page 1
UNLEASHING
SUSTAINABILITY
IN CONSTRUCTION
THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION
PROFESSIONALS
INTERVIEW
Inclusive Incentivization
Programme
EXPERT INSIGHT
Empowering fire safety
through digital solutions
AWARDS
innovation in facilities
management awards 2023
J U L Y 2 0 2 3 | C B N M E . C O M
In this special feature, we focus on sustainability in the
construction industry in the Kingdom of Saudi Arabia.
KSA’s construction powerhouses give us valuable
insights into initiatives and strategies implemented to
make construction projects more sustainable.
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UNLEASHING
SUSTAINABILITY IN
CONSTRUCTION
10 ARCHITECTURE
ARCHITECTURAL VISION
In conversation with Ajmal Saifi, CEO
of Prestige One Developments
16 INTERVIEW
INCLUSIVE INCENTIVIZATION
PROGRAMME
In conversation with Katerina
Alekseichuk, Corporate Partnerships
Director at Metropolitan Group
18 EXPERT INSIGHT
EMPOWERING FIRE SAFETY
THROUGH DIGITAL SOLUTIONS
The safety and security of residential
and commercial buildings are of
paramount importance, and one
critical aspect that demands our
attention is the risk of fire
50 AWARDS
INNOVATION IN FACILITIES
MANAGEMENT AWARDS 2023
The Innovation in Facilities
Management Awards 2023 was an
exceptional event that celebrated
and recognized groundbreaking
advancements in the field of facilities
management
66 FIRE SAFETY
ASSESSING AND MITIGATING FIRE
HAZARDS IN CONSTRUCTION
MATERIALS
Construction sites are dynamic
environments where multiple
activities, materials, and equipment
converge, creating a high potential
for fire related incidents
68
EQUIPMENT
MAKING A DIFFERENCE
Joe Lahoud elaborates on Karcher’s
impact in the Middle East, innovative
products and equipment, the
importance of investment in R&D
72 FACILITIES MANAGEMENT
ELMIRA ABDULLINA
ACCIONA’s talent acquisition
& development aanager talks
about absolutely essential talent
development strategies
Sustainability has become a
pressing global issue, and as
responsible industry leaders,
it is essential for us to
address the environmental,
social, and economic
aspects of our projects
20
IN THIS ISSUE CBNME
18
68
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EDITOR’S NOTE
CBNME
S
ustainable construction projects
have been on the rise in Saudi
Arabia, reflecting the nation's
dedication to environmental
preservation and its vision
for a sustainable future. The country
recognizes the pressing need to decrease
its carbon emissions and diversify
its economy. Saudi Arabia, with its
abundant renewable energy resources
and ambitious goals, has embraced
sustainable construction as a pivotal
element of its development strategy.
The implementation of eco-friendly
building practices, such as energy-efficient
designs, water conservation measures,
and the use of sustainable materials,
has gained significant traction. The
Saudi government has introduced strict
regulations and incentives to promote
sustainable construction, including
the establishment of green building
certification systems. Collaborations
with international organizations and the
active involvement of local communities
have fostered the exchange of knowledge
and innovative sustainable construction
practices. These initiatives have not only
reduced environmental impact but also
generated employment opportunities and
enhanced the overall resilience and appeal
of Saudi Arabia's built environment.
In this edition we dive deep into this
topic. KSA’s construction powerhouses
give us valuable insights into initiatives
and strategies implemented to make
construction projects more sustainable.
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CONSTRUCTION BUSINESS NEWS ME
SUSTAINABLE FOREFRONT
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VISION
ARCHITECTURAL
CBNME
ARCHITECTURE
In conversation with Ajmal Saifi, CEO of Prestige
One Developments
What is the overarching architectural
vision for the recently launched
projects, and how does it align with
the values and goals of Prestige One
Developments?
The architectural vision for our projects,
Vista and The Residence, is rooted in
our commitment to long-lasting quality.
From concept design to collaboration
with consultants and designers, we
prioritize aligning our projects with
Prestige One Developments’ values.
Our goal is to create properties that
withstand the test of time and retain
their value. We prioritize quality and
longevity, going beyond immediate
gratification to deliver developments
that remain highly esteemed for years to
come.
We prioritize the best value over
the best price, carefully considering
durability and sustainability when
selecting materials. This ensures
that our projects possess enduring
quality, resilience, and environmental
responsibility.
Could you share the inspiration behind
the designs of these projects? What
elements influenced the architectural
vision?
The designs of our projects, Vista and
The Residence, draw inspiration from
various elements to create unique
architectural visions.
For Vista, we collaborated with
LACASA, a leading consultancy firm
in the region. The design process was
fortunate to start with a large plot size
and a low Floor-Area Ratio (FAR). This
allowed us to maximize the available
space for amenities and create an
exceptional living experience. We worked
closely with LACASA to position all our
units to face the golf course, except for
the studios, which overlook the back.
This exclusive feature of having units
facing the golf estate is rare in the Dubai
Real Estate market. The design also
emphasizes abundant natural light and
spaciousness, taking into consideration
the principles of feng shui to create a
harmonious living environment. >>>
AJMAL SAIFI,
CEO of Prestige One
Developments
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ARCHITECTURAL VISION | AJMAL SAIFI, CEO OF PRESTIGE ONE DEVELOPMENTS
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CBNME
ARCHITECTURE
In the case of The Residence, we collaborated with Model
Engineering and ZNera, the latter being renowned for their
design of the loop around the Burj Khalifa. Our vision for The
Residence was to create a boutique development with fewer
than 100 units. We worked closely with the authorities to
design the layout in a way that deviated from the traditional
L-shape and instead formed an open V-shape. This unique
design choice allowed us to maximize the space between units,
offering better views and increased sunlight. By incorporating
these architectural elements, we aimed to provide residents
with a distinctive and comfortable living experience within The
Residence.
What are some unique design elements incorporated into
these projects that set them apart in the industry?
Our projects, Vista and The Residence, stand out in the industry
with their unique design elements. First, we prioritize square
units to maximize usable space, promoting functionality and
comfort for residents.
Secondly, both developments offer exceptional amenities.
Vista features a jogging track, outdoor cinema, and various
spaces for relaxation and entertainment. The Residence
emphasizes amenities and floor design, ensuring residents can
enjoy their stay and make the most of the available facilities.
In addition, we have chosen a timeless pastel color palette
that adds elegance and sophistication to the projects, blending
seamlessly with different design styles.
Through these unique design elements, we have crafted
extraordinary living spaces that prioritize functionality,
luxury amenities, aesthetic appeal, and an enhanced resident
experience.
How does Prestige One Developments prioritize sustainability
in its architectural designs? Can you highlight any specific
sustainable design elements incorporated into the projects?
Sustainability is a core focus in our architectural designs. We
incorporate electric car stations in our parking lots, prioritize
green procurement practices, and select energy-efficient air
conditioning systems.
These elements demonstrate our commitment to promoting
sustainable transportation and minimizing our ecological
footprint. By integrating environmentally conscious practices,
we aim to create developments that contribute to a greener and
more sustainable future.
In what ways does technology play a role in the architectural
designs of Prestige One Developments’ projects? Are there
any notable examples of technology integration?
Technology plays a crucial role in our architectural designs. We
utilize technology to optimize design and layout, collaborate
with authorities for traffic management, and integrate
smart technology into our units. By leveraging technology,
we enhance functionality, comfort, and efficiency in our
developments. Our goal is to create modern living environments
that embrace smart technology, improve the overall living
experience, and promote sustainability.
Prior to commencing construction, we conduct thorough tests
using technology to assess factors such as sun position, wind
patterns, and energy flow. These tests help us optimize the
design and layout of our projects to ensure maximum efficiency
and comfort for residents.
We also collaborate with relevant authorities, such as the
Roads and Transport Authority (RTA), to incorporate smart
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ARCHITECTURAL VISION | AJMAL SAIFI, CEO OF PRESTIGE ONE DEVELOPMENTS
technology solutions for traffic flow
management. This can help us design
efficient parking facilities and ensure
smooth incoming and outgoing traffic
patterns, enhancing convenience for
residents and visitors.
Our units feature smart technology
integration, which includes temperature
control and the use of sensor lights to
optimize energy consumption. These
features not only provide convenience
but also contribute to energy efficiency
and sustainability.
By leveraging technology in these ways,
we aim to create modern and innovative
living environments that embrace the
advantages of smart technology. Our
focus is on enhancing the overall living
experience, optimizing energy usage,
and promoting sustainable practices
throughout our projects.
How does the company incorporate
natural elements into its architectural
designs? Can you provide examples
of how nature is integrated into the
projects?
We prioritize the integration of natural
elements into our architectural designs.
By considering sun position and natural
light, incorporating expansive views,
courtyard views, and ample green spaces,
we create a harmonious and serene
living environment for our residents.
Additionally, our studio designs allow
for larger windows and a stronger
connection to the outdoors, further
enhancing the integration of nature into
our projects.
In Vista, we have positioned all our
units to face the golf course, providing
residents with stunning views of the
surrounding natural landscape. This
integration of natural scenery creates a
sense of tranquility and connection to
nature. Our studio units are designed to
be over 500 sq.ft., providing residents
with more space and flexibility. This
design choice allows for the integration
of natural elements and the inclusion of
larger windows, which further enhances
natural light and a connection to the
outdoors.
In The Residence, we have incorporated
courtyard views for most of our units,
ensuring that residents can enjoy a serene
and green outlook. By incorporating
natural elements in the design, we
enhance the aesthetics and create a
soothing ambiance within the living
spaces.
By incorporating these natural
elements, we aim to create a sense of
balance and well-being within our
architectural designs. Our intention
is to provide residents with a living
environment that seamlessly integrates
with the surrounding natural beauty and
promotes a harmonious lifestyle.
How does Prestige One Developments
strike a balance between aesthetics
and functionality in its architectural
projects? How do the design elements
contribute to the visual appeal while
enhancing the living experience?
At Prestige One Developments, we
prioritize functionality while striking
a balance with aesthetics. Our design
approach integrates form and function,
emphasizes thoughtful space planning,
and pays attention to detail. By creating
spaces that are both visually appealing
and highly functional, we provide
a harmonious and enhanced living
experience for our residents.
We firmly believe that functionality is
essential in creating spaces that truly
serve their purpose. Before fine-tuning
the aesthetic aspects, we rigorously test
and evaluate the functionality of each
element. This includes conducting mock-
ups and simulations to ensure that the
spaces are practical, efficient, and cater
to the needs of residents.
While functionality is paramount, we
also recognize the importance of visual
appeal. Our design process aims to
seamlessly integrate form and function,
ensuring that the aesthetic elements
enhance the overall living experience. We
pay careful attention to space planning
to optimize the flow and functionality of
the living areas.
How does the company ensure that the
architectural designs meet the evolving
needs of residents and occupants?
By conducting thorough research,
adopting a user-centric approach,
collaborating with experts, incorporating
flexibility and adaptability, embracing
technology and innovation, and fostering
a culture of continuous improvement, we
strive to create architectural designs that
not only meet but exceed the evolving
needs of our residents and occupants. >>>
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Our commitment to understanding
and addressing these evolving needs is
at the core of our mission to provide
exceptional living experiences.
Are there any specific features or
considerations that address these
changing needs?
We prioritize enduring functionality
to meet changing needs. We focus on
sustainable design, flexible spaces, well-
planned amenities, timeless aesthetics,
and future-proof infrastructure. By
creating functional, sustainable, and
adaptable spaces, we provide long-
lasting value and a high-quality living
experience.
We prioritize sustainable design
practices that not only benefit the
environment but also meet the evolving
needs of residents. This includes
incorporating energy-efficient systems,
utilizing eco-friendly materials, and
integrating smart technologies to optimize
resource consumption and enhance the
overall living experience.
Our projects feature carefully curated
amenities that cater to the diverse needs
of residents. These amenities are designed
to enhance the quality of life, promote
social interaction, and support overall
well-being. While functionality is
our primary focus, we also recognize
the importance of creating visually
appealing spaces that stand the test of
time.
Our focus on creating functional,
sustainable, and adaptable spaces allows
us to provide long-lasting value and
a high-quality living experience that
remains relevant and desirable for years
to come.
Could you elaborate on the
collaborative process between the
Architect and Interior Designer at
Prestige One Developments? How
do they work together to bring the
architectural vision to life?
The collaboration between the architect
and interior designer is crucial for
bringing our architectural vision to
life. They work together from the
start, aligning the vision, considering
functionality, integrating design
elements, and maintaining continuous
communication for a cohesive and
visually stunning result.
Before engaging with the architect,
we establish the vision for the project,
including the desired interior design
elements. This involves creating
templates and floor plans that align
with our goals. By having a clear vision
upfront, we can effectively communicate
our expectations to the architect and
interior designer.
By fostering a collaborative working
relationship between the architect and
interior designer, we can effectively
translate our architectural vision into
cohesive and visually stunning spaces
that are not only visually appealing but
also highly liveable and functional.
How does interdisciplinary collaboration
influence the design choices, material
selection, and overall execution of the
projects at Prestige One Developments?
Interdisciplinary collaboration plays a
vital role in shaping our projects’ design
choices, material selection, and overall
execution. Architects, interior designers,
and consultants work together from
the project’s start, ensuring that design
choices consider both aesthetics and
practicality.
CBNME
ARCHITECTURE
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Each discipline contributes unique
expertise. Architects provide spatial
planning and structural knowledge,
while interior designers create functional
living spaces. Consultants offer
specialized insights into sustainability
and engineering. By leveraging these
strengths, we make informed design
decisions. Involving interior designers and
consultants early helps assess practicality,
evaluate materials, and consider factors
like maintenance and cost. This ensures
long-lasting, high-quality projects.
Embracing interdisciplinary
collaboration allows us to make informed
design choices, select suitable materials,
and execute projects precisely. This
approach creates exceptional properties
that align with our vision, meet client
needs, and stand the test of time.
What emerging trends do you see in
the architectural industry, and how is
Prestige One Developments adapting to
these trends in its future projects?
We closely monitor emerging
architectural trends to ensure that
our future projects meet the evolving
needs and preferences of our clients.
We incorporate designs that maximize
natural light, such as floor-to-ceiling
windows and open floor plans, creating a
sense of spaciousness and enhancing the
living experience.
We optimize space utilization and
ensure a seamless flow between different
areas by analyzing traffic patterns and
strategically placing elements within
the property. We provide well-designed
communal areas like gardens, fitness
centers, and lounges to foster a sense of
community and social interaction among
residents.
By adapting to these trends, we create
architectural designs that are visually
appealing, highly functional, and
sustainable. Our commitment to staying
ahead of the industry ensures that our
future projects meet the expectations of
modern living and provide an exceptional
living experience.
Can you discuss the company’s vision
for incorporating new technologies and
sustainable practices into its future
architectural projects? How does
Prestige One Developments stay ahead
of the evolving demands of the market?
We are committed to incorporating new
technologies and sustainable practices
into our architectural projects. This
includes smart home automation systems,
energy-efficient appliances, and renewable
energy solutions. By leveraging these
technologies, we enhance comfort,
convenience, and sustainability for
residents.
Sustainability is at the core of our
architectural designs. We minimize
environmental impact by utilizing
energy-efficient systems, and eco-friendly
materials, and exploring renewable
energy sources like solar power. We
consider the life cycle of materials, aiming
for durability and a low carbon footprint.
In addition to all of the above, we also
follow international trends, we do this
by closely observing what some of the
best hotels around the world are doing
and translating that into comfortable but
sophisticated living spaces.
By embracing technology, prioritizing
sustainability, and fostering collaboration
and continuous learning, we create
architectural projects that provide
exceptional living experiences for our
residents.
ARCHITECTURAL VISION | AJMAL SAIFI, CEO OF PRESTIGE ONE DEVELOPMENTS
“EMBRACING INTERDISCIPLINARY
COLLABORATION ALLOWS US TO MAKE
INFORMED DESIGN CHOICES, SELECT
SUITABLE MATERIALS, AND EXECUTE
PROJECTS PRECISELY."
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CBNME
INTERVIEW
K
aterina Alekseichuk, Corporate
Partnerships Director at
Metropolitan Group, discusses
the benefits and workings of the
Metropolitan Group’s Partner
Programme in an interview.
The Partner Programme allows
individuals and entities in the
UAE (excluding real estate agents)
to earn supplemental income
through referrals in the real
estate market. Interested participants can
register online, contact the group via phone
or WhatsApp, or send an inquiry through
the website or Instagram. Once registered,
partners are provided with a user-friendly
portal to track the entire referral process
transparently, from entering client details to
receiving payouts.
The Metropolitan Group’s Partner
Programme differentiates itself by offering
an inclusive incentivization program for
UAE residents, enabling them to earn
money by introducing contacts interested
in purchasing off-plan or secondary market
properties. The program ensures transparency
and trackability through signed referral
agreements and a user-friendly interface.
Partners can earn referral fees ranging
from 25-30% of the agency’s commission,
depending on the buyer’s decision. For
example, on a AED 6 million sale, a partner
could earn around AED 36,000. Referral fees
are paid within 14 days once the transaction
is processed, eliminating long waiting
periods.
Metropolitan Group, comprising
Metropolitan Premium Properties in Dubai
and Metropolitan Capital Real Estate in Abu
Dhabi, offers a comprehensive real estate
service experience. With offices in Dubai, Abu
Dhabi, and the Northern Emirates, the group
provides customized solutions to enhance
the customer experience and maximize
value for developers, owners, and investors
in the luxury real estate market, following
professional and transparent practices.
How does the Metropolitan Group’s Partner
Programme enable individuals and entities in
the UAE to earn supplemental income?
With the rising cost of living and never-
ending bills, making some extra income
can come in handy as you can earn referral
fees. With the Metropolitan Group’s Partner
Programme individuals and entities except
for real estate agents across the UAE can take
INCENTIVIZATION
INCLUSIVE
PROGRAMME
In conversation with Katerina Alekseichuk, Corporate
Partnerships Director at Metropolitan Group
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INCLUSIVE INCENTIVIZATION PROGRAMME | KATERINA ALEKSEICHUK
advantage of the real estate market which
will enable them to earn supplementary
income through referrals. If you have
someone who is looking to buy/sell
properties in the UAE let us know.
The Partner Programme will have a
dedicated portal in place to manage the
entire process. Each transaction can be
tracked via a user-friendly interface with
utmost transparency, from the moment
partners enter their clients’ details until
the final payout.
Interested parties can get in touch with
the Metropolitan Group through various
communication channels, including
registering online via the partnership
program page, giving them a call or
WhatsApp at +971 52 983 8566 sending
an inquiry to the website or Instagram
page. After the initial registration process,
a Metropolitan agent will be in touch
within 24 hours.
What distinguishes the Metropolitan
Group’s Partner Programme from
traditional referral programs in the real
estate market?
At Metropolitan, we wanted to build
an inclusive incentivization programme
that would help us generate leads and
allow UAE residents to make money
by introducing contacts interested in
purchasing off-plan or secondary market
properties.
How does the Partner Programme ensure
transparency and trackability for each
referral transaction?
We sign a referral agreement with the
individual or entity and each transaction
can be tracked via a user-friendly
interface with utmost transparency, from
the moment partners enter their clients’
details until the final payout.
What percentage of the agency’s
commission can partners earn as referral
fees in the Partner Programme?
Partners can earn a referral fee of
between 25-30% of the agency’s
commission. The referral fee percentages
vary depending on what the buyer decides
to go for.
Can you provide an example of how much
income a partner could earn through the
Partner Programme based on a specific
property sale?
As an example, on an AED 6 million sale,
a partner could earn around AED 36,000.
How quickly are partners paid their
earned referral fees once the transaction
is processed and received in the Partner
Programme?
Our partners will be paid within 14 days
once the transaction is processed and
received so there is no waiting for several
months to collect your earned referral fee.
As a Dubai-based real estate agency, how
do you work with clients to enhance the
overall customer experience during real
estate transactions?
The Metropolitan Group which
includes full-service real estate agencies
Metropolitan Premium Properties in
Dubai and Metropolitan Capital Real
Estate in Abu Dhabi have access to a
wide range of real estate services under
one roof. We are the only agency to cover
the entire country with dedicated offices
in Dubai, Abu Dhabi and the Northern
Emirates.
We offer customized solutions to
developers, owners and investors who
are looking to maximize value from
their luxury real estate assets. Our team
of property experts use global best
practices to provide clients with a unique,
professional and transparent buying and
selling experience.
KATERINA ALEKSEICHUK, CCorporate
Partnerships Director at Metropolitan Group
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CBNME
EXPERT INSIGHT
T
he safety and security of residential and commercial
buildings are of paramount importance, and one critical
aspect that demands our attention is the risk of fire.
Understanding the causes of potential fire hazards
and adopting proactive measures to mitigate this risk
is crucial in safeguarding lives, promoting health and
safety, and preventing damage or loss of property.
A number of potential factors can contribute to fire risks within
buildings, such as electrical faults, the presence of combustible
materials, deficiencies in fire safety procedures, and insufficient
fire protection systems. As a result, it is crucial for facility
managers to grasp the underlying causes of fire to enhance the
protection and maintenance of their facilities.
What is fire safety?
Fire safety refers to a set of measures and precautions taken to
prevent and minimize the risk of fires in buildings. It involves
identifying potential fire hazards, implementing preventive
measures, and establishing protocols for emergency response
and evacuation. It encompasses a range of safety-related
activities and processes, including:
> The installation and maintenance of fire detection and
suppression systems.
> Proper storage and handling of flammable materials.
> Ensuring clear pathways for evacuation.
> Conducting regular fire drills and educating individuals on fire
safety practices.
EMPOWERING FIRE SAFETY
THROUGH DIGITAL SOLUTIONS
BY IBRAHIM IMAM, CO-FOUNDER, GROUP-CO-CEO, CEO MENA & APAC AT PLANRADAR
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CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 19
EMPOWERING FIRE SAFETY THROUGH DIGITAL SOLUTIONS
Fire safety is an essential part of
maintaining a safe building or
workplace. Fires can cause serious
injuries and damage to property, making
it critical that relevant personnel,
stakeholders, and safety managers
understand the basics of fire safety
processes.
Using digital technology to improve fire
safety
In recent years, the adoption of digital
technology in fire safety has continued
to grow, with more and more facility
managers recognizing its potential
benefits. Digital technology can also
improve fire safety by providing facility
managers with real-time data and a
detailed overview of the fire safety
systems in a building, allowing them to
easily identify potential risks and take
necessary actions to mitigate them.
From smart sensors and interconnected
sprinkler systems to cloud-based fire
safety software, there are a variety of
digital technologies available to help
improve fire safety in any premises:
IoT-based fire systems
The integration of Internet-of-Things
(IoT) technology into fire protection
systems provides real-time monitoring
and reporting of conditions that help
to quickly detect and respond to fire
threats. IoT systems can also provide first
responders with accurate and real-time
information about the location of the fire
and its potential size, helping them to
respond more quickly and efficiently.
In 2020, the UAE Cabinet mandated
“Hassantuk” smart fire alarm system
for all villas. By 2023, the Dubai
Readiness programme offers targeted
safety messages to residents, using AI to
identify fire-prone areas and warn over
80,000 buildings connected to the 24/7
alert system.
Virtual reality
Virtual reality is another powerful
tool for developing fire safety training.
It enables staff to practice fire safety
techniques in a virtual environment that
mimics real-life scenarios, allowing them
to become familiar with the appropriate
responses and procedures.
Additionally, virtual reality fire safety
training can be easily scalable and
accessible, making it cost-effective
and convenient for organizations to
simultaneously train large groups
individuals in various locations.
Fire safety software
Fire safety management software, such
as PlanRadar, makes it much easier for
building operation teams to meet the
complex fire safety requirements of their
buildings. By automating many of the
processes and providing them with a
centralized platform for managing their
safety data, it eliminates a significant
amount of manual work and makes
auditing and fire safety compliance
processes much more straightforward.
It also enables facility managers to
quickly identify potential building safety
risks, create action plans to address any
identified issues, and track progress.
With software like PlanRadar, facility
managers can:
> Access a comprehensive list of all safety
requirements specific to the building.
> Create detailed fire safety plans in an
easy-to-use platform.
> Document and track all compliance
activities, including fire drills and
inspections.
> Receive automated alerts whenever a
safety requirement is due.
> Generate reports to monitor the status
and performance of all safety activities;
and store relevant fire safety data in a
secure, cloud-based platform.
Fire safety software facilitates the quick
capture of fire safety data, allowing for
better monitoring and managing fire
safety risks. It also helps ensuring regular
update of fire protection measures,
resulting in improved fire safety
compliance in buildings and facilities.
With fire safety software, facility
managers can be confident that their
fire risk assessments are accurate, up-
to-date, and compliant with fire safety
regulations.
BIM technology
Building Information Modeling (BIM) is
a digital representation of the building’s
physical and functional characteristics.
It integrates information about the
building’s design, construction, and
operation, facilitating collaboration and
data sharing among stakeholders.
Integrating BIM into fire safety
software improves accuracy of data
during building operations. BIM can
be used to track the location, size, and
other details of building components that
could affect fire safety, ensuring that all
components are properly maintained and
inspected according to their respective
fire safety requirements.
The integration of digital technology
solutions presents immense potential
in enhancing fire safety measures. By
leveraging digital fire safety management
tools, stakeholders can equip themselves
with the tools and knowledge necessary
to prevent, mitigate, and respond to fires
more effectively.
Embracing these advancements enables
us to empower fire safety practices,
safeguarding lives, minimizing property
damage, and creating safer built
environments for all.
“VIRTUAL REALITY IS ANOTHER POWERFUL TOOL FOR DEVELOPING
FIRE SAFETY TRAINING. IT ENABLES STAFF TO PRACTICE FIRE SAFETY
TECHNIQUES IN A VIRTUAL ENVIRONMENT THAT MIMICS REAL-LIFE
SCENARIOS, ALLOWING THEM TO BECOME FAMILIAR WITH THE
APPROPRIATE RESPONSES AND PROCEDURES."
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UNLEASHING
SUSTAINABILITY
IN CONSTRUCTION
Sustainability has become a pressing
global issue, and as responsible industry
leaders, it is essential for us to address the
environmental, social, and economic aspects
of our projects. By adopting sustainable
practices, we can create lasting positive
impacts on the environment, enhance the
well-being of communities, and drive long-
term profitability.
In this special feature, we focus on
sustainability in the construction industry
in the Kingdom of Saudi Arabia. We have
expert insights from Al Bawani Group,
Nesma & Partners, Red Sea Global, Turner &
Townsend, KEO International Consultants,
AESG, UNIMAC, Maximiliano Development
Management Services (MDMS), and Al
Hashemiah Contracting Co. L.L.C.
CBNME
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UNLEASHING SUSTAINABILITY IN CONSTRUCTION
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Eng, Fakher Alshawaf,
Group CEO,
Al Bawani Group
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AL BAWANI GROUP has established
itself as a prominent contractor in the
region, owing to its strong reputation,
extensive industry experience,
unwavering commitment to quality,
and focus on customer satisfaction.
With a notable presence in the
construction sector, the company
has earned trust as a reliable partner
for prestigious projects. Here is an
overview of why Al Bawani Group is
regarded as a leader in the field.
Al Bawani Group’s impressive port-
folio of successful projects across
diverse sectors underscores its posi-
tion as a top contractor. The company
consistently delivers superior con-
struction and engineering solutions,
covering a wide range of commercial,
residential, infrastructure, and indus-
trial ventures. By overseeing every
stage of the project, from planning
and design to execution and man-
agement, Al Bawani Group ensures
meticulous attention to detail and
precise execution.
The company owes its success in
part to its highly skilled workforce.
With a team comprising experienced
professionals in various disciplines,
including engineers, architects, pro-
ject managers, and skilled laborers, Al
Bawani Group possesses the exper-
tise necessary to complete complex
projects within specified timelines
and budgets. Continuous professional
development programs further equip
employees with up-to-date knowl-
edge and industry advancements.
Al Bawani Group also embraces
sustainable and responsible con-
struction practices. The company
integrates environmentally friendly
solutions and energy-efficient tech-
nologies into its projects whenever
feasible. By prioritizing sustainabil-
ity, Al Bawani Group contributes to
the region’s green initiatives and
endeavors to create a more sustain-
able future.
Group CEO Eng, Fakher Alshawaf, told
Construction Business News Mid-
dle East about the importance of a
sustainability in construction:
“Sustainability has become an
increasingly important global issue,
and as responsible industry leaders,
it is essential for us to address the
environmental, social, and economic
aspects of our projects. By adopting
sustainable practices, we can cre-
ate lasting positive impacts on the
environment, enhance the well-being
of communities, and drive long-term
profitability.
One of the most effective strate-
gies for achieving sustainability is
to use materials that are environ-
mentally friendly and locally sourced.
Utilizing sustainable materials like
recycled steel or locally sourced
timber can significantly reduce
carbon emissions associated with
transportation and promote sustain-
able growth in the region. Incorpo-
rating green spaces and promoting
biodiversity within our projects can
also enhance the quality of life for
residents and contribute to the over-
all sustainability of the region. This
can be achieved by integrating green
roofs, vertical gardens, and preserv-
ing natural habitats.
Engaging stakeholders, including
local communities, suppliers, and em-
ployees, is essential for the success
of any sustainability initiative. By
raising awareness, training person-
nel, and establishing partnerships,
we can foster a culture of sustain-
ability throughout the construction
and real estate industry in Saudi Ara-
bia. Implementing energy-efficient
technologies and design principles
can also significantly reduce the
carbon footprint of buildings. This
includes incorporating renewable
energy sources, smart systems,
and green building certifications to
maximize.”
AL BAWANI GROUP
AL BAWANI GROUP
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KSA SUSTAINABILITY
AT NESMA & PARTNERS, we take a holistic
approach to sustainability, focusing on minimizing
our environmental impacts, promoting social
responsibility, and maintaining strong governance
practices. One of the critical ways we promote
sustainability is by incorporating green building
certifications, such as LEED, into our construction
processes. This ensures that our projects meet
the highest energy and resource efficiency
standards while also providing a healthier and more
sustainable environment for building occupants.
We regularly conduct sustainability assessments
and audits to measure our environmental impacts,
enabling us to identify improvement areas and
track progress over time. This includes monitoring
energy consumption, waste generation, water us-
age, and greenhouse gas emissions, among other
indicators.
Another important aspect of our sustainability
approach is employee training and engagement. We
recognize that our employees play a critical role in
promoting sustainability, so we provide training and
NESMA & PARTNERS
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NESMA & PARTNERS
awareness campaigns to educate them
on sustainability principles and best
practices.
We also believe in engaging with our
stakeholders, including local communi-
ties, suppliers, and partners, to promote
sustainable practices throughout our
value chain. This includes working with
local communities to identify and ad-
dress their sustainability concerns and
collaborating with suppliers and part-
ners to promote responsible sourcing
and ethical business practices. We de-
veloped an ESG framework that will help
us to align and monitor our performance
with the highest international standard,
and we started providing awareness
training sessions to our supply chain
partners to prepare them to cope with
Nesma & Partner’s ESG framework
and the construction industry future
requirement here in Saudi Arabia.
We believe that measuring the
success of our sustainability efforts
is crucial to ensure that we are mak-
ing meaningful progress toward our
sustainability goals and net-zero path.
We use a variety of critical metrics to
track and evaluate our sustainability
performance. Some of the key metrics
we track include:
> Energy consumption
> Greenhouse gas emissions
> Waste generation and recycling
> Water usage
We closely monitor our environmental
impact and establish key performance
indicators (KPIs) with the aim of reduc-
ing our emissions and energy consump-
tion. Additionally, we develop recycling
and waste reduction policies and
implement water efficiency measures
to further minimize our environmental
footprint.
Our efforts toward the environmental
factors:
> Energy Efficiency: Nesma & Partners
has extensive experience in green
building projects. Nesma & Partners is
developing environmentally friendly,
energy-saving construction projects
to fulfill the requirements of green
buildings. Nesma & Partners has also
completed four LEED-certified >>>
Dr. Samir Thabet,
Corporate Sustainability
Manager, Nesma &
Partners
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KSA SUSTAINABILITY
projects and is currently manag-
ing many major projects aiming
for various green certifications.
Nesma & Partners also monitors
carbon footprint and energy con-
sumption and develops reduction
strategies. Recently, we installed a
hybrid system for our offices in one
of our NEOM projects. We gener-
ated 23 Kwp to cover the office’s
energy requirement and reduce
our carbon footprint.
> Water Conservation: conserving
water as one of the natural resources
is one of our main goals at our facili-
ties. Using low-flow fixtures helps us
to achieve our goals. Moreover, we are
using our expertise to help our clients
to build greener buildings. In one of our
design and build projects, the water
saved 88% of the annual potable
water use by providing efficient water
fixtures and Greywater systems for
indoor water flushing.
> Sustainable Materials: Nesma &
Partners’ local supplier development
program aims to foster economic
growth and support the local commu-
nity by partnering with and nurturing
local suppliers. Through this program,
we identify and engage with potential
suppliers within the region, providing
them with guidance, resources, and
training to enhance their capabilities
and competitiveness. By promot-
ing local sourcing, we contribute
to developing a robust local supply
chain, creating job opportunities, and
stimulating economic development.
This program reflects our commit-
ment to social responsibility and
sustainable business practices while
strengthening our relationships with
local partners and suppliers.
> Biodiversity Preservation: During
Nesma & Partners’ work at one of
our infrastructure projects in NEOM,
45,000 cubic meters of soil were
preserved by implementing proper
erosion control measures. This pres-
ervation has not only protected the
natural habitat and biodiversity but
also contributed to the long-term vi-
ability of the project site by maintain-
ing the soil’s nutrient content and
moisture retention capacity. Addition-
ally, the soil was reused on the project
to reinstate the various temporary
quarries.
Nesma & Partners also ensures the
creation and monitoring of its impact
on the social and community of our
sustainability efforts, including com-
munity engagement, local employ-
ment, and social contributions. In
addition, it monitors the participation
and effectiveness of our employees’
training and engagement programs to
ensure that our employees are knowl-
edgeable and engaged in sustainabil-
ity practices.
“WE BELIEVE THAT MEASURING THE
SUCCESS OF OUR SUSTAINABILITY
EFFORTS IS CRUCIAL TO ENSURE
THAT WE ARE MAKING MEANINGFUL
PROGRESS TOWARD OUR
SUSTAINABILITY GOALS AND NET-
ZERO PATH.”
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ALTHOUGH SUSTAINABLE DEVELOPMENT is a
crucial and necessary requirement in the modern
construction industry, barriers remain to the
widespread adoption of this practice. As we
race to avert a climate crisis, enhancing and
embedding sustainability requirements on major
construction projects and programmes should be
our industry’s top priority.
Looking at the Saudi Arabian construction indus-
try, which is experiencing extraordinary growth
at the moment, projects of unprecedented scope
and concept are being designed and delivered. At
the heart of all this development is Saudi Arabia’s
2030 Vision and its desire to establish a vibrant
society, thriving economy, and ambitious nation.
Such forward-thinking should consider not only
what is to be accomplished by 2030, but also how
that will serve as a foundation for the nation’s
development over the coming decades.
As a specialist who has worked on projects in
the region for the past 15 years, I have witnessed
first-hand how sustainability has been perceived,
as well as how it is influences the procurement
and delivery of projects. Looking at Saudi’s strat-
egy, one can spot the fundamental principles of
sustainable development: long-term reasoning,
resilience, and efficiency.
With just under $52 billion in contract awards,
according to the US-Saudi Business Council, the
market for initiatives in the Kingdom is vast, with
as many as 14 ‘giga-projects’ in the pipeline. Some
of these schemes will provide new places to live
and work for current Saudi residents, and some
will also need to cater to those moving to the
country in the coming decades.
All these projects will start taking shape over the
next six years, but based on their current forms,
not all will be sustainable in the long run. Resolving
this will require architects, designers, engineers,
specialists, contractors, owners, and operators
to play their part in the present day, ensuring that
the Saudi construction industry as a whole can
achieve optimal performance in terms of cost,
carbon, schedule, and quality.
Energy and water management across all
portfolios will be a crucial consideration for own-
ers and operators over the coming years. The
growth of development increases the demand for
resources, with the supply of energy and water
being limited and their distribution fragmented.
Thus climate-responsible design and resource
consumption efficiency should be central to all
new development initiatives, in addition to inform-
ing the revitalisation and refurbishment of existing
assets.
TURNER & TOWNSEND
Lindsey Malcolm,
Associate Director and
Sustainability Lead,
Middle East, Turner &
Townsend
TURNER & TOWNSEND
SHINING THE GREENLIGHT: PROMOTING SUSTAINABLE CONSTRUCTION PRACTICES IN SAUDI ARABIA
BY LINDSEY MALCOLM, ASSOCIATE DIRECTOR AND SUSTAINABILITY LEAD,
MIDDLE EAST, TURNER & TOWNSEND
>>>
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KSA SUSTAINABILITY
Owners and operators need to ensure they have
the data surveillance and collection mechanisms
in place to monitor resource consumption, as well
as putting the organisational structures in place to
integrate and act on the observed findings. If all new
projects embed effective control systems right at
the asset level, these can then be scaled upwards
to the infrastructure systems which support com-
munity, master plan, and city scales.
The magnitude of development in Saudi Arabia is
likely to have a significant impact on global supply
chains, particularly those for primary construction
materials like concrete, steel, aluminium, and glass.
The production, transportation, and processing of
these materials is carbon-intensive, but they are
also significant contributors to construction waste.
According to the Ellen MacArthur Foundation, build-
ing construction and refurbishment alone account
for 11 percent of total greenhouse gas emissions,
owing primarily to material production and use. With
an average of 15 percent of building materials being
wasted, there is much opportunity for improvement
in managing construction waste.
To measure the impact of emissions related to
construction, we need to commit to looking at the
whole lifecycle of carbon and conducting embodied
carbon assessments on all projects.
Government and development organisations man-
dating these assessments will aid in their adoption
in the region. As we gain a better understanding of
embodied emissions, we can begin to incorporate
carbon-based decision-making into the design
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TURNER & TOWNSEND
and development processes. Taking
a whole lifecycle perspective, we can
align carbon and cost impacts for dif-
ferent scenarios and use the results to
inform business decisions about scale,
structure, strategy, and approach.
The second benefit of this carbon
measurement activity is that it will help
kickstart the collection of data defining
every aspect of our built environment.
When we combine materials manage-
ment and digitisation, we have ability
to identify and create value from the
materials embodied in our assets,
which can inform opportunities for
retrofit and refurbishment, as well as
demonstrating end-of-life value.
To get to the point where climate-re-
sponsible design is the norm, we need
to leverage the power of a greener
supply chain and procurement models,
and increase the visibility and trans-
parency of sustainability requirements
and expectations.
This can be accomplished by placing
a greater emphasis on procurement
processes and better engagement
with the supply chain. By integrating
sustainability concepts into pre-
qualification and selection processes,
consultants and contractors can be
filtered and selected in a transparent
and efficient manner.
In the first instance, we should be in-
creasing awareness of the significance
and necessity of sustainability for the
project and parties involved in its daily
operations. Over time, increased strin-
gency of requirements, whether based
on type and methods of disclosure, ex-
perience, and technical comprehension,
will shape the conversation between
contractor and client.
Those contractors with the willing-
ness to collaborate with the client on
mid- to long-term decarbonisation
initiatives should be rewarded. We don’t
need to start at 100 percent compli-
ance, but we do need to engage in dia-
logue with the supply chain and subject
matter experts to determine where we
are and where we need to go.
With the built environment being a
key enabler of net-zero ambitions, we
must act soon and harness the power
of procurement and proactive supply
chain management. Taking a timely
approach to sustainable procurement
can help clients integrate sustainability
into their programmes, projects, and
established supply chains right from the
outset.
All of the above contributes to the
overall net-zero trajectory, bolstering
the socioeconomic objective, and pro-
viding the potential for truly sustainable
growth. With ambitious national agen-
das, as well as the UAE hosting COP28
this year, the region has a great chance
to influence the future of the industry.
But getting there means measur-
ing progress and monitoring impact
through robust data collection, valida-
tion, and coordinated action. Moreover,
sustainable procurement has the
potential to foster the development of
flourishing new economies centred on
circularity, operational management,
modern construction techniques, and
digitalisation. That is an evergreen
legacy worth pursuing.
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KSA SUSTAINABILITY
WITH SAUDI ARABIA’S VISION 2030 placing sustainability
at the heart of the Kingdom’s future, the role of ESG
(Environmental, Social, and Governance) principles in
the construction industry has never been more crucial.
In a world where investors, stakeholders, and society
at large increasingly demand sustainable business
practices, the construction and infrastructure sector,
particularly giga-projects, should adapt and embrace
this new reality.
Saudi Arabia, a center of such ambitious undertakings,
is driving a transformative agenda focused on the dedi-
cated pursuit of sustainable development, supported by
a robust regulatory landscape.
The shift towards ESG principles is not merely a passing
trend. It signifies a paradigm shift in how the invest-
ment community, regulators and stakeholders view the
responsibility of businesses in addition to the increased
sustainability standards that their real estate and
infrastructure assets are achieving. This focus derives
from the understanding that businesses integrating ESG
principles contribute to global sustainability goals while
demonstrating enhanced risk management, operational
efficiency, and stakeholder relations. In the construction
industry, where environmental footprints and societal im-
pacts are significant, the link between ESG performance
and business success becomes particularly important.
CAPITALIZING ON SUSTAINABILITY: THE RISE OF ESG PRINCIPLES IN SAUDI GIGA-PROJECTS
BY LOUBNA HADDAD, REGIONAL MANAGER ESG SOLUTIONS AT KEO INTERNATIONAL CONSULTANTS
KEO INTERNATIONAL CONSULTANTS
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KEO INTERNATIONAL CONSULTANTS
So, what does ESG integra-
tion mean for the construc-
tion industry? Essentially, it
involves incorporating sus-
tainability into every phase
of the project lifecycle - from
conception and design to
construction and operations.
Environmentally, this means
adopting strategies, best
practices and ensuring
third-party certification by
recognized green standards
and alignment with environ-
mental risk management
frameworks. Such practices
include the improvement of
energy efficiency, using re-
newable energy sources, and
utilizing sustainable materi-
als, coupled with minimizing
waste and conserving water.
It also involves preserving lo-
cal biodiversity and designing
projects resilient to changing
climate conditions. These
methods, alongside princi-
ples of circular economy,
contribute to the design of
infrastructures that minimize
waste and reduce environ-
mental impact throughout
their lifecycle.
The opportunity to adopt
sustainable practices and
cutting-edge technologies
to reduce environmental
footprints has never been
greater. For example, incorpo-
rating innovative and smart
monitoring and operational
optimization technologies,
BIM Building Information
Modeling with Digital Twins,
and the latest solutions in
renewable energy systems
into the project design phase
can enable the development
of efficient buildings right
from the start and maximize
the long-term functionality of
the asset. Nowadays, a digital
representation of physical
and functional characteris-
tics can optimize the use of
energy resources, reduce
waste, and improve overall
environmental performance
throughout the supply chain
and delivery. In the realm of
giga-projects, this has the
potential to considerably
diminish the carbon foot-
print at an impressive scale.
Furthermore, strategies
such as centralized water
recycling systems and the
use of drought-resistant
landscaping can aid in water
conservation. The integration
of green and blue spaces can
help sustain local biodiversity,
adding ecological value to
the urban expanse of all new
developments.
Socially, ESG integration in-
volves ensuring that projects
align with the welfare of local
communities. This includes
engaging stakeholders from
the early stages of project
planning, providing safe
and fair working conditions,
supporting local economies,
and contributing to social
infrastructure.
Active community en-
gagement can help identify
potential social impacts and
collaboratively develop miti-
gation strategies. Moreover,
the construction industry
can support local economies
by promoting local hiring
and procurement, boost-
ing local employment and
business growth. Mega and
Giga-projects, due to their
scale, can create significant
opportunities for job creation
and economic stimulation.
Furthermore, the construc-
tion industry, being a major
employer in the region, has a
key role in enhancing worker
welfare and safety. They
can also contribute to social
infrastructure, such as local
schools, hospitals, and other
community facilities, enhanc-
ing the quality of life for local
populations.
In terms of governance, ESG
integration involves operat-
ing with robust transparency,
ethical business practices,
and strong corporate gov-
ernance structures. Within
the regulated landscape of
the GCC region, the adoption
of best practices in corpo-
rate governance is a neces-
sity. This means compliance
with all relevant regulations,
meeting international stand-
ards, and demonstrating
accountability to all stake-
holders.
Effective governance
includes transparency in
all aspects, from procure-
ment and supply chains to
the overall environmental
and social performance of
a project. Ethical business
practices include maintaining
a corruption-free environ-
ment, respecting the code
of conduct, and empowering
the workforce. With projects
of the scale of giga-projects,
the importance of robust
governance is amplified and
stringent checks and balanc-
es are needed to ensure high
standards of ethical conduct
and regulatory compliance.
1What reinforces the case
for ESG integration? Take
for instance a study from
the University of Cambridge,
which found that Real Estate
Investment Trusts (REITs)
with higher Global Real Estate
Sustainability Benchmark
(GRESB) scores significantly
outperform their peers in
terms of returns. In essence,
they found that each 1 per-
cent increase in a REIT’s his-
toric GRESB scores had led
to a rise of approximately 1.3
percent in return on assets
(ROA) and about 3.4 percent
in return on equity (ROE). This
strengthens the case for the
financial benefit of sustain-
ability engagement in the
real estate and construction
industry.
Loubna Haddad, Regional Manager ESG Solutions at KEO
International Consultants
>>>
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Furthermore, the MSCI’s ESG Factor Returns review high-
lighted that a sample of companies, which score in the top
ESG quintile consistently outperformed those in the bottom
quintile over 5-year periods within the MSCI ACWI Investable
Market Index. This illustrates the strategic advantage and
long-term value of integrating ESG principles into business
operations.
At KEO International Consultants, we are proud to lead the
way in the transition towards ESG integration in giga-projects.
Our holistic approach to sustainable design and construc-
tion considers the environmental impact of the projects we
advise on, their potential for social value, and the governance
mechanisms vital for their success.
Our team of dedicated sustainability professionals provides
consultancy and support services to clients throughout the
project lifecycle. We assist in the design of energy-efficient
structures, advise on the use of sustainable construction ma-
terials, support stakeholder engagement processes and offer
guidance on regulatory compliance. Our goal is to ensure
construction projects meet their functional needs while also
contributing net-positively to the environment and society,
thereby attracting ESG-focused investors.
Looking ahead, we foresee an even stronger integration of
ESG principles. There’s no doubt that the future of the Saudi
construction industry is interwoven with the implementation
of ESG principles. We believe that ESG presents more than
just a challenge to overcome; it represents a wealth of oppor-
tunities to be explored. Those companies that can harness
ESG’s potential will emerge as industry leaders, paving the
way for sustainable growth in Saudi Arabia and beyond.
Today, as we stand on the brink of a sustainable era in the
construction industry, it is imperative for all of us to reevalu-
ate and redesign our approach. By weaving ESG principles
into our business models and operations, we can make
sustainability the cornerstone of these projects, ensuring not
just their success, but also a future where both the industry
and our planet can thrive.
Join us in embracing the power of ESG, and together let
us create a sustainable construction industry that creates
shared value for all.
CBNME
KSA SUSTAINABILITY
Page 35
Discover Asari
Asari Chair by Herman Miller
designed by Naoto Fukasawa
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AESG
A KINGDOM ON THE CUSP: HOW SAUDI ARABIA’S CONSTRUCTION SECTOR
CAN LAY ITS FOUNDATION FOR THE FUTURE
BY TOM BURKITT, COUNTRY DIRECTOR - SAUDI ARABIA, AESG
AESG
ACCORDING TO A RECENT AMF REPORT,
the MENA construction sector in 2023
is worth US$187 billion – representing
nearly 8.4% of the region’s GDP. It
comes as no surprise that with a
contribution of around US$45billion, it is
the Saudi Arabian construction sector
that contributes the lion’s share of this.
Landmark projects such as NEOM
have earned the Kingdom its right-
ful spot in the limelight. And while the
futurist approaches to city planning,
sweeping socio-economic reform, and
a seemingly insatiable appetite for in-
novation are what have made head-
lines, it is the critical areas of sustaina-
bility, conservation, waste management
and more that will form the foundation
upon which the Kingdom can build its
vision for the future.
It is, therefore, worth exploring these
themes and considering what lies
ahead as the Kingdom cements its
position as a global hub for construc-
tion innovation.
ENERGY EFFICIENCY
As a member of the Paris Agreement,
Saudi Arabia has pledged to achieve
net zero emission by 2060. Achieving
this objective will require rapid and
expansive diversification of energy
sources, as well as a focus on enhanc-
ing the efficiency of energy use and
reducing energy demand. Aware that
construction activities and our urban
built environments account for 39%
of global greenhouse gas emissions,
leaders in the Saudi construction
industry have been advocating the use
of energy-efficient technologies and
design principles to significantly reduce
the carbon footprint of buildings.
Currently, the focus of these efforts
has largely been on greenfield projects.
Designing for energy efficiency from
the onset is of course the most effec-
tive approach, and these new develop-
ments will eventually raise the energy
efficiency baseline for the entire build-
ing stock.
However, similar emphasis needs to be
paid to existing buildings and infra-
structure. Yes, energy in the Kingdom
is presently cheap, but if the goals of
Saudi Vision 2030 are to be met, then
regulatory support and large-scale
investment needs to be made in retro-
fitting. Fortunately, with new buildings
pioneering advancements in energy
efficiency, owners of existing develop-
ments will have the opportunity to
easily identify and incorporate proven
best practices.
SUSTAINABLE MATERIALS
The supply chain disruptions of recent
years may have forced governments to
build resilience by favouring near-shor-
ing and on-shoring, but sustainability
stands to benefit too. Using environ-
mentally friendly and locally sourced
materials can significantly reduce
carbon emissions associated with
transportation and promote sustain-
able growth in the region.
While the momentum of the King-
dom’s construction sector is truly
impressive, it is equally vital for the
construction sector stakeholders to
seek out opportunities to introduce or
identify alternatives for the main cul-
prits for high carbon emissions such as
concrete, reinforced steel, and the fossil
fuels used for operating heavy equip-
ment. Critically important too is to think
about the ‘whole of use’ for materials
and choose those with the greatest
potential for reuse and repurposing.
This requires expertise that is only just
being introduced to the country.
KAUST and other Saudi universities
and their industrial partners, including
AESG, are undertaking some promising
programmes that are identifying low
carbon and more sustainable options
for construction materials. This is a very
exciting area of applied research that
also offers the Kingdom an opportunity
to influence construction methods and
practices globally.
WATER CONSERVATION
The fact that so many thriving cit-
ies – from Cairo to Quebec – are built
around the banks of rivers is testament
to the vital importance of water to
human civilisation. Indeed, the water-
energy-food nexus is fundamental. >>>
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KSA SUSTAINABILITY
Saudi Arabia knows that it needs to get
it right across all these dimensions and
has the opportunity to do precisely this
under Vision 2030.
Cities in the Kingdom are now explor-
ing more sophisticated approaches to
Integrated Water Resource Manage-
ment and improved land use manage-
ment at catchment scale. Surface and
groundwater interaction is complex and
requires specialists that truly under-
stand how to perform robust assess-
ments and can recommend actionable
strategies for holistic water resource
management.
This is where the government is draw-
ing on the expertise of private sector
players such as AESG. We are investing
in hydrological and groundwater ex-
pertise to support better resource man-
agement and investigations. Together
with key stakeholders, we are exploring
the use of efficient irrigation systems,
greywater recycling, and low-flow
fixtures to minimise water consumption
while maintaining the highest stand-
ards of comfort and hygiene.
BIODIVERSITY PRESERVATION
The growing popularity of the WELL
Building Standard is recognition of
intimate interplay between the design
of buildings and the wellbeing of their
occupants. Incorporating green spaces
and promoting biodiversity within pro-
jects can enhance the quality of life for
residents and contribute to the overall
sustainability of the region. A number
of the large development projects that
we are working on in Saudi Arabia are
engaging with us to understand how
they can incorporate elements such
as green roofs, vertical gardens, and
preserve natural habitats to help cre-
ate thriving ecosystems within urban
environments.
There is a tremendous opportunity
for Saudi Arabia to adopt regenerative
practices to improve urban biodiversi-
ty and ‘green’ its cities. There are also
opportunities to further strengthen
master planning and design codes to
embed best practices for introduc-
tion or regeneration of biodiversity in
urban and peri-urban development
centres.
WASTE MANAGEMENT
Though incongruous with the
impressive outcomes they produce,
construction and real estate activi-
ties inescapably generate consider-
able amounts of waste. Whilst there
are initiatives underway to improve
waste management in the Kingdom’s
urban centres, there is a tremendous
amount of work yet to be done to re-
duce the volume of landfill waste. Best
practices for waste management and
construction waste minimisation need
to be embedded into municipality
management. We see the opportunity
for PIF projects, in particular, to lead
the way and share their learnings and
approaches into the wider community.
By implementing effective waste
management strategies, such as recy-
cling, reusing materials, and minimising
construction waste, we can reduce
environmental impact and even lower
project costs.
A KINGDOM ON THE CUSP
Saudi Arabia’s construction sector is
poised at a critical inflection point. Op-
portunity is rife and the world is taking
notice. Through forward-focused
initiatives and investment, the govern-
ment has clearly sounded the call
for world-class support from leading
international companies, and organi-
sations such as AESG have been quick
to respond. The convergence of top
talent, capital and unfettered ambition
is sure to yield impressive results and
set new benchmarks for other nations
to aspire towards.
Page 39
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KSA SUSTAINABILITY
WITH THE BUILDINGS and construction sector reported
accounting for around 37% of energy and process-related
CO2 emissions and 34% of energy demand globally in
2021 (UN-Environment Program, 2022), its crucial role
in addressing the Climate Crisis becomes undeniable,
demanding urgent action. In response to this crisis,
companies are rethinking traditional construction practices
by embracing sustainable alternatives and advancing
innovative technologies.
Sustainable construction involves more than just build-
ing materials. Instead, its definition includes Environmental,
Social, and Governance (ESG) considerations throughout a
project’s life cycle. Indeed, these factors have become es-
sential measures and standards for businesses.
Given its crucial role in shaping the quality of life, the con-
struction industry is making strides in setting sustainability
targets and adopting sustainable practices into its construc-
tion processes. Among the initiatives that contractors are
taking to reduce their impact on the environment include:
> Reducing on-site waste,
> Using renewable and recyclable materials,
> Reducing embodied energy in building materials,
> Reducing energy consumption,
> Providing biodiversity protection during and after the con-
struction phase.
UNIMAC’S MISSION AND ACHIEVEMENTS IN SUSTAINABLE
CONSTRUCTION
For UNIMAC, sustainability is about ensuring the long-term
success of our projects, people, communities, and ecosys-
tems by integrating environmental, social, economic, and gov-
ernance factors into our decision-making. We consistently
look to identify and act on sustainability-related opportunities
and risks associated with our projects’ design, construction,
and operation to achieve effective sustainability outcomes.
In this regard, UNIMAC is upgrading its plant and machines
to meet European regulations by acquiring the latest asphalt
plant technology, which burns significantly less fuel than
the conventional models used in the market. The benefits of
using such technology are manifold. For one, it reduces the
amount of extracted natural resources, directly contributing
to the implementation of SDG goal 6, which advocates for
sustainable management of water and sanitation. Secondly,
it contributes to SDG goal 7, which champions affordable
and clean energy access. The production of asphalt using
recycled materials and non-fossil fuel energy contributes to
reducing carbon emissions, improving air and water quality,
UNIMAC
BY MUHIBA UWAYDAT, HEAD OF ENVIRONMENTAL
AND SUSTAINABILITY SERVICES AT UNIMAC
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CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 41
UNIMAC
and helping achieve the 2030 SDG goal
of clean, renewable energy.
Additionally, UNIMAC was the main
contractor for the Formula 1 STC Saudi
Arabian Grand Prix, a project that paved
the way for impactful sustainability ini-
tiatives. During the construction phase
of the circuit, UNIMAC became the first
Saudi contractor to import machines
with Tier 5 diesel engines and was the
first company to utilize low-sulfur diesel
in the Kingdom. This is a game-changer
in the fight towards reducing emissions,
especially from those associated with
Sulfur-dioxide, as it ensures cleaner air
and contributes to the achievement of
SDG goal 3, which values good health
and well-being. On that note, prior to the
construction of the circuit and its adja-
cent infrastructure, the company also
initiated and implemented a rehabilita-
tion project for a lagoon located within
the area. This project transformed the
once-abandoned Lagoon, reviving its
ecosystem and contributing to several
SDG goals (3, 6, 9, 11, 13, 14, and 15), turn-
ing it into the jewel of the circuit.
Recently, UNIMAC introduced modified
rubber asphalt (MRA) into its road pave-
ment activities. This RAP technology
integrates ground tire rubber made up
of scrap tires into and integrates it into
a mix for asphalt. Compared to tradi-
tional asphalt, rubber-modified asphalt
demonstrates extended pavement life
and reduces noise, CO2 emissions, roll-
ing resistance, and fuel consumption. It
is also considered cost-efficient over
the life of the asphalt. This alternative
solution to the traditional pavement
of roadways is also one of the many
action points UNIMAC is working on to
advance sustainability in its practices.
CHALLENGES AND OPPORTUNITIES
Nevertheless, the construction
industry faces numerous managerial,
strategic, and operational challenges.
With the growing focus on sustain-
ability in new construction projects,
environmental, social, and governance
factors influence material and supply
procurement decisions. Among the
main challenges is the need for more
understanding of the economic ben-
efits associated with sustainable con-
struction. This is especially true when
acquiring sustainable materials and
adopting energy-efficient technologies.
However, despite the initial investment
costs and financial resources, the
value of such innovations and meas-
ures lies in their durability, efficiency,
and long life span.
Additionally, adopting sustainability
practices in construction requires
proper consideration of construction
projects’ life cycles. With this, issues re-
lated to data accuracy, data availability,
or even reluctance from the suppliers
to share proprietary information may
arise. For instance, the main concern
for UNIMAC is tracing Life Cycle As-
sessments/Analyses to calculate car-
bon emissions from suppliers. However,
this drove the company to become
more selective regarding procurement-
related decisions.
On the management front, adopting
sustainable measures may require new
methods and competencies, which
necessitate the selection of an expe-
rienced construction team, training,
effective communication, and collabo-
ration between the groups. UNIMAC
prides itself on its exceptional team of
experts in the field. Driven by ambition
and passion, they continue to initiate,
improve and excel in advancing new
methods and technologies in sustain-
able construction.
CONCLUSION
In summary, upcoming mega projects
in the region are challenging existing
approaches to construction, design,
and engineering by demanding
rigorous sustainability criteria that
prioritize environmental and social
compliance, labor conditions, and
effective governance. In this regard,
UNIMAC aims to contribute to the
advancement of sustainability in the
MENA Region by investing in clean
energy technology, sourcing most
of its materials locally, boosting its
local content rating, and considerably
reducing its transportation-related
carbon footprint. These long-term
investments were among the first
action points in UNIMAC’s mission
toward reducing its overall CO2
emissions. They also testify to the
company’s commitment to the Saudi
Vision 2030 and its contribution to
advancing SDG goals in the road
construction industry.
Muhiba Uwaydat, Head of Environmental and
Sustainability Services at UNIMAC
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KSA SUSTAINABILITY
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CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 43
AS WE JET OFF to exotic destinations and
immerse ourselves in unfamiliar cultures, it
is sometimes easy to forget that tourism is
a major contributor to climate change. The
tourism industry worldwide is responsible
for about 8% of greenhouse gas
emissions, and it plays a significant role in
the degradation of natural environments.
Public pressure is growing on business
leaders and governments to change this
unhealthy status quo. It’s time for the
development industry to re-think how it
behaves, from planning and building desti-
nations to operating and marketing them.
Sustainability can no longer be an after-
thought. It is now a must-have, scrutinized
on the world stage and prioritized by over
90% of travellers, according to Expedia.
Yet, sustainability alone is not enough. We
need to embrace a new business model of
responsible development – one that goes
beyond just protecting natural habitats
to enhance them, for the sake of future
generations.
Red Sea Global, the company I work
for, is developing two ultra-luxurious and
regenerative tourism destinations in Saudi
Arabia called The Red Sea and Amaala.
From our experience, I’d like to share three
lessons with you that I think are relevant
for anyone involved in construction.
GETTING IT RIGHT FROM THE START
Too often, developers begin projects
without thoroughly understanding their
environment and thus cause a negative
impact on an area’s natural features and
biodiversity.
My first lesson is that rigorous analysis
of the landscape and natural setting is
essential before work begins. Collaborating
with academic institutions and scientists
can help. The Red Sea is a good example.
We began with 28,000 km2 of undevel-
oped land and an archipelago of more than
90 pristine islands, so we felt strongly that
we needed to protect and enhance these
environments.
Working closely with Saudi Arabia’s King
Abdullah University of Science and Tech-
nology, we conducted a marine spatial
planning simulation of a lagoon at the
heart of the project site. The survey was
the largest of its kind ever undertaken in
the country, and it al-
lowed us to fully com-
prehend our precious
marine environment.
The simulation’s
findings fed into Red
Sea Global’s pledge
to deliver a 30% net
conservation benefit
to our area by 2040.
The findings influ-
enced our decision
to develop just 22 of
our 92 islands and
to designate nine
of them as special
conservation zones.
The survey results
also led us to cap
our annual number
RED SEA GLOBAL
Raed Albasseet, Group
Chief Environment and
Sustainability Officer,
Red Sea Global
RED SEA GLOBAL
PIONEERING RESPONSIBLE DEVELOPMENT: LESSONS FROM SAUDI ARABIA
BY RAED ALBASSEET, GROUP CHIEF ENVIRONMENT AND SUSTAINABILITY
OFFICER, RED SEA GLOBAL
>>>
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KSA SUSTAINABILITY
or visitors to one million to protect our
ecosystems from the stress of over-
tourism.
To be sure, some developers won’t
have the option of building on just a
fraction of their project site like we did.
However, our experience highlights the
importance of carefully considering a
development’s environmental impact
long before the first shovel breaks
ground.
A research study about ocean conser-
vation that we recently participated in
found that 80% of successful projects
depend on active human stewardship.
We should all feel energized about tak-
ing action to improve ecosystems on
land as well as at sea.
INNOVATE TO SUCCEED
A second lesson is that harnessing
technology is essential for success. A
Boston Consulting Group study found
that the key differentiator for top sus-
tainability performers is “using digital
capabilities and technologies…to unlock
new solutions.”
Responsible development is no
different. It requires organizations to
embrace sustainable innovation across
energy, manufacturing and materials.
Partnering with pioneers in other
areas, such as sustainable building
materials, can expose organizations to
new ideas and reveal new possibilities.
We’re collaborating to investigate new
solutions and technologies, from hy-
drogen powered seaplanes to carbon-
negative concrete. We recently agreed
to a pilot project for the manufacture,
delivery and installation of 11,000
carbon-negative paving stones at our
landscape nursery.
Companies can also benefit by re-
imagining how established processes,
such as recycling, can improve a
construction project. At The Red Sea,
our waste disposal plants allow for us
to recover recyclable materials, transfer
them for further processing, or use
them as fill material.
CHALLENGES INTO STRENGTHS
Our third lesson is that limitations
or challenges can make us rethink
conventional ways of doing things
and ultimately produce an even better
outcome.
As a greenfield developer in a remote
location, we have had to install just
about every piece of infrastructure
ourselves. It has been a mammoth task
compared with simply building hotels.
But we have tried to turn this challenge
into an opportunity to minimize disrup-
tions to local ecosystems by manu-
facturing materials and components
off-site whenever possible.
“THE TOURISM INDUSTRY
WORLDWIDE IS RESPONSIBLE
FOR ABOUT 8% OF
GREENHOUSE GAS EMISSIONS,
AND IT PLAYS A SIGNIFICANT
ROLE IN THE DEGRADATION OF
NATURAL ENVIRONMENTS.”
Page 45
CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 45
RED SEA GLOBAL
A good example is the stainless-steel
over-water villas at one of our islands,
Sheybarah. We had them built at a
factory in the United Arab Emirates and
shipped to us ready-made for installa-
tion. We needed only to install the fin-
ished villas, thus avoiding any potential
upheaval for local habitats and wildlife
from building the villas on site. So far,
we’ve received and installed 33 of the
38 over-water villas planned there.
Sourcing the energy to power our
destinations was another major chal-
lenge. We saw an opportunity to do
something special and decided to
go completely off the grid with the
first phases of both The Red Sea and
Amaala.
The Red Sea, which will welcome its
first guests this year, will be the larg-
est destination in the world powered
exclusively and around the clock by
renewable energy. We partnered with
a consortium led by ACWA Power to
design, build, operate, and transfer this
renewables network. Our five solar
farms, with more than 760,000 photo-
voltaic panels installed, are almost
complete. We will also have the
world’s biggest battery storage.
By deploying renewable energy
on such a large scale, we have set
ourselves up as a trailblazer of
regenerative tourism.
A HOLISTIC APPROACH
Successful green construction pro-
grams tend to be those that take a
holistic approach. They analyze and
evaluate every aspect of a develop-
ment, from the materials used to the
energy sources powering it.
By reframing the idea of sustain-
ability and thinking about how we
can improve and not just protect
our natural environments, we can
establish tourism as a global force
for good in the battle against cli-
mate change.
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KSA SUSTAINABILITY
HERE ARE SOME STRATEGIES that can be implemented
to minimize water consumption:
1. Efficient Irrigation Systems: Implementing smart
irrigation systems can significantly reduce water usage
in landscaping and green spaces.
2. Recycling greywater reduces the burden on
freshwater resources and can significantly lower
overall water consumption in construction projects.
3. Installing low-flow fixtures such as low-flow toilets,
faucets, and showerheads can greatly reduce water
usage in residential and commercial buildings; and
by using these fixtures, significant amounts of water
can be saved without compromising user comfort and
hygiene.
4. Using Water-efficient Appliances
By implementing these water conservation measures
in Saudi construction projects, substantial reductions in
water consumption can be achieved. These strategies
not only address water scarcity concerns but also con-
tribute to environmental sustainability and cost savings
in the long run.
Using sustainable materials in Saudi construction pro-
jects can have several benefits, including:
1. Environmental Impact: Sustainable materials are
typically sourced, produced, and used in a manner that
minimizes their impact on the environment. This can
include using renewable resources, reducing carbon
MAXIMILIANO DEVELOPMENT MANAGEMENT
SERVICES (MDMS)
BY ENG. MARWA A. MURAD, MANAGING DIRECTOR OF MAXIMILIANO
DEVELOPMENT MANAGEMENT SERVICES (MDMS)
Page 47
CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 47
emissions, and minimizing
waste generation. By using
sustainable materials,
construction projects can
contribute to lowering
greenhouse gas emissions
and conserving natural
resources.
2. Health and Well-being:
Many sustainable materials
are chosen for their low
volatile organic compound
(VOC) emissions, which
contribute to better indoor
air quality. This can ultimately
create healthier and more
comfortable living and
working environments for
occupants.
3. Durability and Longevity:
Sustainable materials are
often chosen for their
durability and long lifespan.
Using materials that are
known to have a longer
lifespan, such as recycled
or engineered materials,
can result in reduced
maintenance, repair, and
replacement costs over
time.
By incorporating sustaina-
ble materials into construc-
tion projects in Saudi Arabia,
the industry can contribute
to the country’s sustainable
development goals, reduce
its ecological footprint, and
create more resilient and
environmentally friendly
built environments.
Incorporating green roofs
and green spaces in Saudi
construction projects can
contribute to biodiversity
preservation, provide eco-
system services, enhance
aesthetics and well-being,
improve energy efficiency,
enhance urban resilience,
and serve as educational
and cultural spaces. By
integrating these green ele-
ments, construction projects
can contribute to the overall
sustainability and livability of
the region while promoting a
closer connection between
residents and the natural
environment.
Engaging stakeholders is
crucial for the success of
sustainability initiatives in
Saudi construction projects
for several reasons:
1. Shared Vision: everyone
can contribute their
perspectives, expertise, and
concerns. This collaborative
approach helps to ensure
that the sustainability
initiatives align with the
needs and aspirations of all
stakeholders.
2. Knowledge and Expertise:
Engaging stakeholders
allows for the exchange of
ideas, best practices, and
innovative solutions.
3. Support and Commitment:
When stakeholders are
actively engaged, they
are more likely to be
supportive and committed to
sustainability initiatives.
In summary, engaging stake-
holders in Saudi construc-
tion projects is crucial for
developing shared visions,
leveraging knowledge and
expertise, gaining support
and commitment, fostering
collaboration and partner-
ships, ensuring transpar-
ency and accountability, and
obtaining social acceptance.
By involving stakeholders,
sustainability initiatives can
be tailored to local context,
interests, and needs, leading
to more successful out-
comes and a more sustain-
able built environment in
Saudi Arabia.
Eng. Marwa A. Murad,
Managing Director of
Maximiliano Development
Management Services
(MDMS)
MAXIMILIANO DEVELOPMENT MANAGEMENT SERVICES (MDMS)
“BY INCORPORATING
SUSTAINABLE MATERIALS
INTO CONSTRUCTION
PROJECTS IN SAUDI
ARABIA, THE INDUSTRY
CAN CONTRIBUTE TO THE
COUNTRY’S SUSTAINABLE
DEVELOPMENT GOALS,
REDUCE ITS ECOLOGICAL
FOOTPRINT, AND CREATE
MORE RESILIENT AND
ENVIRONMENTALLY
FRIENDLY BUILT
ENVIRONMENTS.”
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THE SAHAYEB DATA CENTERS PROJECT IN SAUDI ARABIA —
aiming for LEED Silver certification — places the utmost
importance on sustainability. LEED being the world’s most
prominent ‘green’ building rating system, this project
proved an opportunity for the Al Hashemiah Contracting
Company (HATCO) to work towards constructing a
future of sustainable coexistence, which aligns with the
company’s vision and aspirations. The client and owner,
SAHAYEB, partnering with EPC Contractor MIS (for efficient
execution), Design & Supervision Consultant Edarat Group
(for meticulous project oversight), and Main Contractor
HATCO (for seamless construction), this collaborative
effort emphasizes sustainable practices from inception to
completion. Recognizing the significance of sustainable
construction, the project integrates environmentally friendly
measures to meet the stringent requirements set forth by
LEED Silver certification. By aligning with the client’s vision
and engaging an expert contractor, the SAHAYEB Data
Centers project is set to showcase a remarkable commitment
to sustainable design and construction, while achieving the
prestigious LEED Silver certification.
While energy consumption is the primary sustainability-
related focus in Data Centers, water conservation must not
be overlooked. Given Saudi Arabia’s water scarcity, imple-
menting water-conservation measures within the SAHAYEB
Data Centers project is essential. Incorporating sustainable
technologies like Geocell “soakaway pits,” rainwater will be
responsibly dispensed back into the earth below, without
having to waste excess material on building large rainwater
drainage networks. Furthermore, employing low-flow fixtures
— in locations like the restrooms and mop rooms — will
help conserve water without compromising the facility’s
CBNME
KSA SUSTAINABILITY
AL HASHEMIAH CONTRACTING CO.
L.L.C (HATCO)
DRIVING SUSTAINABILITY IN THE CONSTRUCTION SECTOR: A KEY FOCUS IN SAUDI ARABIA’S
SAHAYEB DATA CENTERS PROJECT ON ITS PATH TO LEED SILVER CERTIFICATION
BY ENG. OSAMA H. HASHEM, CEO AT AL HASHEMIAH CONTRACTING CO. L.L.C (HATCO)
Page 49
CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 49
AL HASHEMIAH CONTRACTING CO. L.L.C (HATCO)
functionality and hygiene standards.
Thus, working with such strategies will
significantly reduce the project’s water
footprint, both exteriorly & interiorly.
In terms of energy, achieving energy
efficiency is a paramount objective in
the construction of the SAHAYEB Data
Centers. Since Data Centers consume
substantial amounts of electricity,
adopting energy-efficient technologies
and design principles is crucial. The
project will integrate renewable energy
sources, such as solar power, to reduce
reliance on non-renewable resources.
Although, being efficient with regards
to energy does not stop at the harness-
ing phase, but embracing advanced
and accurate metering systems will
allow building users to identify — hence
act upon — opportunities for where
energy could be further utilized in more
efficient manners. This is fundamentally
accomplished through the tracking of
building-level and system-level energy
consumption.
To minimize environmental impacts,
efficient waste management strategies
are imperative during the construction
and operation phases of the SAHAYEB
Data Centers project. The recycling and
reuse of construction materials occurs
with this project’s construction steel,
formwork, and excavated earth. Moreo-
ver, partnering with waste manage-
ment agencies for proper disposal and
recycling, of further waste throughout
the construction phase, is already
underway. At least 75 percent of con-
struction and demolition materials are
expected to be diverted from landfills
— and redirected towards recycling
facilities — before HATCO’S handover
and close out of this environmentally-
friendly project. By prioritizing such
practices, the SAHAYEB Data Cent-
ers project can significantly lower its
carbon footprint, and align itself with
the waste management requirements
set-out by LEED.
Incorporating sustainable materials
in the construction of the SAHAYEB
Data Centers is vital to meet the LEED
Silver certification standards. Utilizing
locally sourced construction materials
reduces carbon emissions associated
with transportation, and acts to sup-
port regional growth. When it comes
to material selection, specifications to
which the building’s curtain wall glass
panels are designed and produced, as
well as the way in which the build-
ing’s façade is contextually designed,
helps prevent unwanted excess heat
and light from entering and ‘polluting’
interior spaces. Additionally, utilizing
energy-efficient insulating materials,
and eco-friendly paints, contribute to a
‘greener’ Data Center facility.
In parallel to all that has been dis-
cussed, engaging the project’s various
stakeholders is fundamental to the
success of sustainable initiatives in
the SAHAYEB Data Centers project, on
its ‘path’ towards achieving the LEED
Silver certification. Building partner-
ships with local communities, suppliers,
and employees is one way to foster
a comprehensive approach towards
continuous sustainability. Regular com-
munication, workshops, and awareness
campaigns can also be organized to
inspire such momentum in the effort to-
wards sustained sustainable practices,
and the realization of their long-term
benefits. For example, offering training
programs for employees ensures that
they are equipped with the necessary
knowledge to implement sustainable
practices throughout the project’s
lifecycle; both before and after the
completion of the construction phase.
Collaborating with such stakeholders
enables the SAHAYEB Data Centers
project to cultivate a sustainability-
oriented culture, and contribute to the
wider sustainable development of the
construction sector in Saudi Arabia.
This should ultimately align with the
stakeholder engagement requirements
of the LEED Silver certification.
In conclusion, the SAHAYEB Data
Centers project in Saudi Arabia demon-
strates a commitment to sustainability,
as it embarks on the journey towards
obtaining the LEED Silver certification.
Henceforth, resource value can be
maximized, while minimizing negative
environmental impacts, so that both
the economy and the environment
can thrive. Through the integration of
renewable energy, responsible water
usage, efficient waste management,
sustainable materials selection, and
fostering stakeholder collaboration, the
SAHAYEB Data Centers project serves
as a pioneering example of sustainable
construction in Saudi Arabia. Together,
we can create an environmentally con-
scious future that meets the highest
certification standards in sustainable
design and construction, while aligning
with the sustainable goals of Saudia
Arabia’s vision 2030.
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CBNME
INNOVATION IN
FACILITIES MANAGEMENT 2023
AWARDS
GOLD PARTNER
REAL ESTATE PARTNER
CATEGORY PARTNERS
PLATINUM PARTNER
Real Estate
HR PARTNER
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INNOVATION IN FACILITIES MANAGEMENT AWARDS 2023
The Innovation in Facilities Management
Awards 2023 was an exceptional
event that celebrated and recognized
groundbreaking advancements in the
field of facilities management. The
awards ceremony served as a platform
to showcase the most innovative and
transformative solutions in managing
and maintaining built environments.
It brought together industry leaders,
experts, and professionals who are at the
forefront of driving change and pushing
the boundaries of facilities management
practices.
We reveal the full list of winners and highly
commended for this year’s awards
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CBNME
CEO OF THE YEAR
EDUCATION AND DEVELOPMENT INITIATIVE OF THE YEAR
Mohammed Alsharaf | IFM HOLDINGS
Elmira Abdullina | ACCIONA
“I am honoured to have been awarded ‘CEO of the
Year’ at the 2023 Innovation in FM Awards. This
recognition is a testament to the dedication and
hard work of my incredible team and colleagues
who have been an invaluable support on this
journey. I would like to express my deepest
gratitude to Construction Business News ME
for organising this prestigious event and for
selecting me as the recipient of this esteemed
award, it is truly a humbling experience. Together
with the team at iFM Holdings, we have achieved
remarkable milestones, and I am grateful for the
collective effort and collaboration that has led to
this success. This award serves as a reminder of
our commitment to innovation and excellence in
the industry and I am excited to continue driving
positive change with such an exceptional team.
Thank you all for your unwavering support and
belief in our shared vision.”
Mohammed Alsharaf, Divisional CEO at iFM
Holdings
“ACCIONA has been honored to receive the “Education Initiative of
the Year” at the Innovation in Facility Management (FM) Awards
2023. As Elmira Abdullina, Talent Acquisition & Development Manager
mentioned: “The award is in recognition for ACCIONA’s Learning
English Achievement Program (A LEAP), developed in-house, which
focuses on identifying English language gaps through diagnostic
testing and providing a structured language training specifically
designed for housekeeping staff working in healthcare clinical
environment and in aviation sector. Two separate vocabulary books
have been authored and published with focus on healthcare and
aviation. This program aims to equip our valued housekeeping
staff with the essential language skills necessary to communicate
effectively in English within their professional environment. Our
structured approach to the development of personnel starts from
new joiners’ level up to the leadership suite. We guarantee learning
and development for all our professionals at all levels. Moreover, we
strongly focus on internal talent development. We are extremely
proud and grateful to win “Education Initiative of the Year” for the
second consecutive year!”
Elmira Abdullina, Talent Acquisition and Development Manager at
ACCIONA
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INNOVATION IN FACILITIES MANAGEMENT AWARDS 2023
“On behalf of M/s Adeeb Group, First, I would like
thanks to the rulers of the United Arab Emirates
for the opportunity in line with the country’s
vision. We were able to do CSR initiatives that
align with the country’s values and mission
while catering to the needs of society and the
environment.
I would like to extend my deepest gratitude
to BNC Publishing for organizing the Facilities
Management Innovation Awards and granting
us the privilege to participate. We are thrilled
and filled with an overwhelming sense of joy
and pride as we proudly announce M/s Adeeb
Group as the recipient of the esteemed CSR
Initiative of the Year award during the event
held on June 9, 2023.
This recognition holds immense significance for
us, as it showcases our unwavering dedication
to creating a positive impact on society through
our corporate social responsibility initiatives.
With a history of operating in the UAE for close
to 29 years, we have always strived to make a
meaningful difference in the lives of people and
the environment around us.
We extend our heartfelt gratitude to
the distinguished panel of judges for
acknowledging our commitment in the field of
CSR. It is with immense appreciation that we
recognize the organizations and individuals
who have supported and contributed to our
CSR endeavors. Their unwavering support has
empowered us to implement impactful and
sustainable initiatives in crucial areas such
as education, environment, and community
welfare.
Once again, we would like to express our
deepest thanks to BNC Publishing and the
entire organizing committee for hosting this
exceptional event. Your recognition fuels our
excitement and motivates us to continue our
pursuit of excellence and social responsibility.”
Dr. Ansari, Group CEO at M/s Adeeb Group
CSR INITIATIVE OF THE YEAR
ENGINEERING SERVICE OF THE YEAR
Corporate Social Responsibilities And Welfare Activities | ADEEB GROUP
BIN DASMAL ENGINEERING TECHNOLOGIES
& MANAGEMENT CO. L.L.C. (BETAM)
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CBNME
CLEANING COMPANY OF THE YEAR
CLEANING COMPANY OF THE YEAR - HIGHLY COMMENDED
Isnaad | IMDAAD
“We are proud to be recognized as the ‘Cleaning
Company of The Year’ at the Innovation in Facilities
Management Awards 2023. Founded by Imdaad in
2013, Isnaad has consistently excelled in the field
of soft facilities management, setting new industry
standards. This award stands testament to our
commitment to innovation and customer satisfaction,
that has led to several contract renewals and new
projects in 2022, resulting in a 95% renewal rate as
well as 72 new contracts. As a company with over
3,000 professionals overseeing 40 million square
feet over 500 sites, we place a high priority on quality,
professionalism, and sustainability. In addition to
our ISO certifications and industry recognition, we
are committed to excellence and continue to invest
in innovative solutions, digital advancements, and
sustainable practices, which positions us for further
growth. Recognition such as this represents a
significant milestone in our journey, and we remain
committed to providing outstanding services and
creating positive impact.”
TRANSGUARD GROUP
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INNOVATION IN FACILITIES MANAGEMENT AWARDS 2023
HEALTH & SAFETY INITIATIVE OF THE YEAR
YOUNG FM MANAGER OF THE YEAR
DYNAMIC MOBILE RISK ASSESSMENT APP | ENGIE SOLUTIONS MIDDLE EAST
Azharuddin Mohammed | EMIRATES NATIONAL FACILITIES MANAGEMENT (ENFM)
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EXCELLENCE IN CUSTOMER SERVICE
FM APP OF THE YEAR
AI Taskmaster App | SERVEU FACILITIES MANAGEMENT
EMIRATES NATIONAL FACILITIES MANAGEMENT
ServeU, a subsidiary of Union Properties is
excited to announce that our revolutionary
‘ServeU AI TaskMaster’ app has been named ‘FM
App of the Year.’ The app, which is at the forefront
of innovation, aims to revolutionise the way
facilities management tasks are carried out by
employing artificial intelligence and advanced
algorithms. The latest award reaffirms the app’s
ability to provide clients with unprecedented
control, efficiency, and transparency, thereby
streamlining operations and improving overall
experience.
One of the key distinguishing features of the
‘ServeU AI TaskMaster’ app is its intelligent
task allocation system. The app analyses and
interprets real-time data using advanced
machine learning algorithms, taking into
account factors such as skill sets, location, and
availability of our skilled workforce. Tasks are
efficiently assigned to the most appropriate team
members using this dynamic allocation system,
ensuring optimal resource utilisation and timely
completion of projects.
Clients have easy access to a variety of
features and functionalities, owing to the app’s
user-friendly interface. With the ServeU AI
TaskMaster app, users have complete control
over operations, from making service requests
to tracking task progress to accessing analytics
and performance reports. The integrated
chatbot feature of the app also adds a new level
of accessibility and convenience. Customers
can communicate with the app’s intelligent
virtual assistant to get prompt assistance and
updates. As a result, the platform can guarantee
effective communication and resolutions, further
enhancing the overall experience for users.
ServeU has consistently upheld its commitment
to maintaining the privacy and security of users’
data. The ‘ServeU AI TaskMaster’ app makes use
of strong encryption protocols and stringent
access controls to safeguard the privacy of
our clients’ sensitive data. As we celebrate
this outstanding accomplishment, we want to
express our sincere gratitude to our esteemed
clients, partners, and team members at ServeU,
whose unwavering commitment and expertise
have made this platform a success.
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CBNME
“ServeU, a subsidiary of Union Properties is
honoured to have been named the ‘Facilities
Management Company of the Year.’ This
prestigious award exemplifies our unwavering
commitment to excellence, innovation, and
customer satisfaction. ServeU takes great pride
in consistently exceeding expectations as a
trusted facilities management company, and this
award validates our commitment to providing
unparalleled solutions that address our clients’
diverse needs and improve their operational
efficiency. Innovation has been the cornerstone
of our continued success. By leveraging the
latest technologies and best practices in the
industry, we continuously work to push the
envelope and drive excellence in the industry. As
a company, we believe that innovation is not just
a keyword, but rather a driving force that enables
us to deliver exceptional results, streamline
processes, and improve customer satisfaction. It
is crucial to remember that this accomplishment
would not have been possible without the
unwavering dedication of our talented team.
Their knowledge, professionalism, and drive for
excellence have helped ServeU establish itself
as an industry leader. We promote a culture of
continuous learning and development to ensure
that our team stays on top of industry trends,
while possessing the skills needed to deliver
innovative solutions.”
Gary Reader, GM at ServeU Facilities
Management Company
FM COMPANY OF THE YEAR
FM COMPANY OF THE YEAR - HIGHLY COMMENDED
FARNEK
SERVEU FACILITIES MANAGEMENT
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INNOVATION IN FACILITIES MANAGEMENT AWARDS 2023
“We are honored to have been named the
‘Innovative FM Company of the Year’ at the
Innovation in Facilities Management Awards
2023. This recognition reflects our unwavering
commitment to innovation, resulting in
exceptional value for our clients. With the
integration of cutting-edge technologies and
advanced practices, we strive to revolutionize
the facilities management industry. To
realize this vision, we have enhanced our
operational efficiency and sustainability
with our sensor-based sorting technology,
AI-powered software, robotics, and through
strategic collaborations with key partners.
Using technologies such as these to empower
our team, we ensure seamless and safe service
delivery across all our operations. In our role
as a trusted partner, we endeavor to preserve
facilities throughout the UAE and beyond and
will continue to serve our customers with
the latest services the industry has to offer.
As we move forward, innovation will remain
at the core of our strategy, optimizing critical
infrastructure and ensuring that we remain a
leader in the sector.”
Jamal Abdullah Lootah, Group CEO at Imdaad
“On behalf of M/s Adeeb Group, I thank you
visionary leaders of the United Arab Emirates for
their selfless service and tireless efforts to shape
the country with innovative Facility Maintenance
Standards.
I am thrilled and filled with immense gratitude
to BNC Publishing for organizing the Facilities
Management Innovation Awards and presenting
us with the highly commendable award for
Innovating FM Company of the Year. This
recognition is an extraordinary honor for us, as
it symbolizes our dedication as an FM and MEP
contractor in the UAE since 1994.
Throughout our journey, we have relentlessly
pursued excellence and remained at the forefront
of innovation in delivering exceptional facility
management services and MEP solutions to
our valued clients. Receiving this prestigious
award reaffirms our unwavering commitment
to embracing cutting-edge technologies,
implementing advanced practices, and
continuously enhancing our service offerings.
It fills us with immense pride to be recognized
as pioneers in the FM industry, setting new
benchmarks for quality and innovation.
I express my heartfelt appreciation to the
esteemed panel of judges for acknowledging
our tireless efforts. Their recognition serves
as a powerful motivation to continue pushing
boundaries, raising industry standards, and
providing unparalleled value to our clients.
Furthermore, I extend my deepest gratitude
to BNC Publishing and the entire organizing
committee for hosting this illustrious event.
Your esteemed platform has provided us
with a remarkable opportunity to showcase
our unwavering dedication to innovation and
excellence in the field of facilities management.”
Dr. Ansari, Group CEO at Adeeb Group
INNOVATIVE FM COMPANY OF THE YEAR
INNOVATIVE FM COMPANY OF THE YEAR - HIGHLY COMMENDED
ADEEB GROUP
IMDAAD
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CBNME
“We consider The Innovation in
FM Awards, as one of the most
prestigious industry events,
raising the bar for FM companies
throughout the Middle East region
for their innovative achievements.
For me to be recognised by industry
peers, as a technological leader
and corporately for developing our
innovative technology solutions,
as well as Farnek for its overall
FM performance, is always the
ultimate accolade. Winning this
award underscores the success
of our corporate strategy which
embraces and supports innovation
and excellence at every level and we
are looking forward to participating
in the awards programme again
next year.”
Javiera Aijaz, Managing Director at
HITEK Services (Farnek)
“We are proud of bfm’s recognition
received at this year’s CBNME
Innovation in FM Awards.
Honoured that our entire team were
highly commended by award judges
under the ‘Tech and Innovation in FM’
category for our state-of-the-art bfm
EYE Command Control Centre and the
efficiency of our vehicle-based, mobile
FM teams for servicing client sites
across the UAE.
It’s a well-deserved result for our
entire hard-working team, and
especially fitting that bfm’s industry-
leading innovations and digital
transformation initiatives have been
recognised at the highest industry
level this year.”
Karthik Ragothaman, General
Manager, bfm - Bloom Facilities
Management
TECHNOLOGY AND INNOVATION IN FM
TECHNOLOGY AND INNOVATION IN FM - HIGHLY COMMENDED
BLOOM FACILITIES MANAGEMENT
FARNEK
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INNOVATION IN FACILITIES MANAGEMENT AWARDS 2023
SUSTAINABLE INTIATIVE OF THE YEAR
SUSTAINABLE INTIATIVE OF THE YEAR - HIGHLY COMMENDED
Energy Performance, Management And Technology | ENGIE SOLUTIONS MIDDLE EAST
Water Saving Initiative | VERTECO
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CBNME
FM MANAGER OF THE YEAR
SOFTWARE SOLUTIONS COMPANY OF THE YEAR
Manar Alzoubi | BLOOM FACILITIES MANAGEMENT
“We are deeply honoured that our Operations
Manager, Manar Alzoubi, won the prestigious
‘Facilities Manager of the Year’ award at the
CBNME Innovation in FM Awards 2023.
This well-deserved award recognises Manar’s
hard work, unwavering innovative spirit and
commitment to world-class service delivery
standards.
Our entire team were also highly commended
by award judges under the ‘Tech and
Innovation in FM’ category for our state-of-
the-art bfm EYE Command Control Centre and
the efficiency of our vehicle-based, mobile
FM teams for servicing client sites across the
UAE.
We are proud that bfm’s industry-leading
innovations as well as our successful diversity
and inclusion initiatives have been recognised
at the highest industry level in this way.”
Karthik Ragothaman, General Manager, bfm -
Bloom Facilities Management
“It is always an honour to be recognised by FM
industry leaders for the work we do, but to be
acknowledged for our achievements in innovation
is really special. The last few years have been
nothing short of exceptional for VERTECO. Always
known locally as the water saving specialists and
sustainability experts, we decided to turn our focus
to innovation, and made it our mission to introduce
ground-breaking IoT solutions that support our
sustainable ambitions, and those of the sector.”
King continues, “From first introducing Smart
water management systems which have been
commended by government entities, through to
launching data driven FM solutions which are
disrupting the way teams operate, we are so very
proud of the transformative journey we have been
on. This is just the beginning, and we will continue
to invest in new technologies which bring even
more innovative yet practical solutions to the
market.”
David King, Managing Director of VERTECO
VERTECO
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INNOVATION IN FACILITIES MANAGEMENT AWARDS 2023
UNSUNG HERO OF THE YEAR
Ahmed Elsayed Acoelomate Abdelnaby | MUSANADAH FACILITIES MANAGEMENT
“Protecting life and assets is the ultimate objective
of any professional FM manager with Musanadah
always placing the utmost emphasis on health and
safety.
Therefore, we are proud that our FM Manager, Ahmed
El sayed was awarded the coveted ‘Unsung Hero of
the Year’ accolade at the CBNME Innovation in FM
Awards 2023.
As a qualified electrical and electronics engineer,
we are proud that Ahmed was recognised by the
panel of industry judges for correctly and diligently
following FM best practice, as well as established
risk management procedures, during a major flooding
event at our clients UNESCO heritage site, mitigating
the risk of property damage and protecting the
interests of staff and local residents.
Our HR Manager, Ahmed Alhakeem was present at the
lavish awards ceremony to accept this well-deserved
award on Ahmed’s behalf.”
Vijay Kavasseri, Operations Director, Musanadah
Facilities Management
SECURITY COMPANY OF THE YEAR
TRANSGUARD GROUP
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CBNME
VISIONARY LEADER OF THE YEAR
Eng. Mohammad Abdulkarim Khamis | ENFM
Emirates National Facilities Management
is delighted to announce that our CEO
has received this prestigious Awards
of Visionary Leader of the Year in the
Middle East level among Top Facilities
Management Leaders. Eng. Mohammad
won this prize because of his outstanding
efforts and great achievements in making
Emirates National Facilities Management
unique brand to deliver solutions and
services to our client’s portfolio in UAE
Market and for his contribution to overall
Facilities Management Industry. He is a
visionary leader who looks forward to
devising long-term strategies required to
sustain.
The business and to have a competitive
edge in the FM Market. His leadership,
enthusiasm, and commitment to
excellence continue to inspire all EnFM
Team.
TECH LEADER OF THE YEAR
Javeria Aijaz | FARNEK
Page 65
RAKCERAMICS.COM
Imagine a space where your inspiration
can run free. A world that tells
your own story, every single day.
At RAK Ceramics we help
create the perfect living space,
for you and your loved ones.
Imagine your space.
IMAGINE
YOUR
SPACE
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CBNME
FIRE SAFETY
C
onstruction sites are dynamic
environments where multiple
activities, materials, and
equipment converge, creating
a high potential for fire related
incidents. The sites often involve
flammable materials, such as
insulation, paints, solvents, and fuel,
which can easily ignite and spread flames
rapidly. Additionally, electrical systems,
welding equipment, and temporary
heating systems increase the likelihood of
fire incidents. The vulnerability of these
sites to fire outbreaks is one of the crucial
reasons for focusing more on fire safety
in construction projects. Without proper
fire safety protocols, any negligence can
quickly escalate into an escalating event,
resulting in severe injuries, fatalities, and
extensive property damage. Moreover,
construction projects typically involve
intricate structures, including scaffolding,
temporary partitions, and interconnected
building systems. In the event of a
fire, these complex arrangements can
block escape routes, making evacuation
challenging for workers. Proper fire
safety planning ensures the availability
of clearly marked exits, safe access to
fire extinguishers, and comprehensive
emergency response protocols to facilitate
a swift and orderly evacuation.
The UAE has been rigorously enforcing
these measures, the regulatory framework
for fire safety in the country offers
detailed guidelines covering essential
areas such as fire detection and alarm
systems, fire protection systems,
and fire safety protocols during the
construction phase. Dubai has also
announced its intention to establish
uniform fire safety testing protocols for
building materials like cladding and
cables. Dubai Civil Defence (DCD) has
specified that suppliers and contractors
must have their products evaluated at a
laboratory certified by DCD before using
them in construction activities. These
FIRE HAZARDS
IN CONSTRUCTION MATERIALS
ASSESSING AND MITIGATING
BY DR. HASSAM CHAUDHRY, ASSOCIATE PROFESSOR AT HERIOT-WATT
UNIVERSITY DUBAI
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ASSESSING AND MITIGATING FIRE HAZARDS IN CONSTRUCTION MATERIALS
requirements apply to all categories of
buildings, encompassing residential,
commercial, and industrial properties.
Recognising and prioritising fire safety
measures is essential to protect workers,
minimize property damage, and save
lives. The choice of building materials,
along with the building’s design and
layout, also plays a crucial role in fire
safety. For instance, materials like fire-
resistant coatings, fire-rated doors and
windows, fire-resistant insulation, and
flame-retardant fabrics are designed to
resist high temperatures, slow the spread
of flames, and prevent the rapid collapse
of structures during a fire. Advanced
technologies, such as fire-resistant
concrete additives and intumescent
coatings, provide additional protection.
By incorporating fire-resistant materials
and technologies into construction
projects, the potential for fire-related
disasters is significantly reduced. These
materials allow buying valuable time for
occupants to evacuate, allow for effective
fire suppression efforts, and help prevent
the rapid spread of fire, ultimately saving
lives and reducing property damage.
Effective fire
safety measures in
construction projects
also safeguard
neighbouring properties
and the surrounding
environment.
Construction sites
are often located in
densely populated
areas, increasing the
risk of fire spreading
to adjacent buildings
or natural habitats.
The potential for fire-
related disasters can be
significantly reduced
by implementing
fire-resistant
materials, adequate
fire suppression
systems, and regular
inspections. Fire
safety considerations
for tall buildings
and skyscrapers are
critical due to the
unique challenges these
structures present.
The height of the buildings, coupled
with their complex design and large
occupant capacity, necessitates robust fire
safety measures to ensure the protection
of occupants. One key aspect is the
implementation of advanced fire detection
and alarm systems. State-of-the-art fire
detection technologies, such as advanced
smoke detectors, heat sensors, and flame
detectors, should be strategically placed
throughout the building to provide
prompt alerts in the event of a fire.
Evacuation plans and clearly marked
areas for people to gather in case of
emergency is also very crucial.
Collaboration between fire safety
professionals and the construction
industry is key to ensure the
implementation of effective fire safety
measures in building projects. Regular
fire drills and training sessions should
be conducted to familiarise occupants
with evacuation procedures and ensure
an organised and efficient response in the
event of a fire. Fire safety professionals
bring specialised knowledge and expertise
in fire prevention, suppression, and
evacuation strategies. They can actively
collaborate with architects, engineers,
and construction managers during
the design and planning phases to
incorporate fire safety features into the
building’s layout. This collaboration
ensures that fire safety considerations
are integrated from the early stages,
including the selection of fire-resistant
materials, the design of safe escape
routes, and the placement of fire
detection and suppression systems.
Furthermore, fire safety professionals
can provide specialised training to
construction workers on fire prevention,
emergency response procedures, and the
proper use of fire safety equipment.
Through comprehensive training
programmes, workers can gain the
knowledge and skills required to prevent
fires, identify potential hazards, and
respond effectively in emergencies.
Furthermore, training sessions can cover
topics such as proper handling and
storage of flammable materials, safe
use of tools and equipment, evacuation
procedures, and the use of fire
extinguishers. Equipping construction
workers with fire safety knowledge
can prepare them to be an integral
part of maintaining a safe working
environment.
Dr. Hassam
Chaudhry,
Associate
Professor at
Heriot-Watt
University
Dubai
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CBNME
EQUIPMENT
Tell us how Karcher has performed in 2023?
Despite the global challenges we are facing
on several fronts, particularly economically
and logistically, our business is growing, and
we are working tirelessly to exceed our own
expectations. Whenever we feel a product
segment is degrowing, the diverse product
portfolio of Karcher allows us to lean into
different categories and capitalise on other
opportunities.
How does Karcher view the Middle East
market? What are some of the opportunities
that the company has identified in the
region?
The Middle East Region is incredibly diverse.
Every country has its own unique dynamics
and opportunities, and we try to approach
each market with a strategy catered to its
local needs. In terms of opportunities, we see
a huge potential in the municipal cleaning
equipment, as well as our vehicle wash
division. Countries such as the UAE and
Saudi Arabia are ripe with new projects in
these product categories.
We also see a lot of potential in hot water
high pressure cleaners, an underrated and
incredibly beneficial technology which
plenty of businesses in the construction and
automotive industries are starting to utilise as
an enhancement in their cleaning methods.
What are some of the latest cleaning robots
developed by Karcher, and how do they
differ from traditional cleaning equipment?
Karcher is always investing in the research
and development of new products. We have
hundreds of new patents every year across
MAKING
A DIFFERENCE
Kasun Illankoon spoke to Joe Lahoud,
Managing Director, Karcher Middle
East, who elaborates on Karcher’s
impact in the Middle East, innovative
products and equipment, the
importance of investment in R&D, and
so much more.
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MAKING A DIFFERENCE | JOE LAHOUD, MANAGING DIRECTOR, KARCHER MIDDLE EAST
several product categories. One of our
latest innovations that we are planning
for the Middle East Region is the
Kira B 50 - our first fully autonomous
robotic scrubber drier. The Kira B 50
uses artificial intelligence to create a
seamless and economical floor cleaning
experience.
Could you elaborate on the advanced
technologies incorporated into
Karcher’s cleaning robots that enhance
their efficiency and effectiveness?
Well, if we talk about the Kira, we’ve
incorporated a multi-sensor system which
takes advantage of LiDAR navigation
to provide a 360° field of view of the
environment being cleaned. This allows
the robot to quickly identify, predict and
avoid potential obstacles which might
disrupt the daily cleaning process. The
Kira also has a teach, repeat & fill-in
process which means it can learn new,
optimal cleaning routes.
What specific cleaning challenges or
industries do Karcher’s cleaning robots
and solutions cater to, and how do they
address these unique requirements?
Karcher’s portfolio covers a wide range
of industries, such as automotive,
hospitality, healthcare, facility
management and more. Our products
are always created with the mentality
of solving cleaning problems, no matter
how complex they seem.
Can you provide examples of Karcher’s
innovative cleaning solutions that
have had a significant impact on
environmental sustainability?
One of our most innovative solutions
is our eco-efficiency mode, which exists
across most of our product categories.
This function allows the product to
operate in a low power, low noise
consumption to reduce any adverse
impact on the environment.
Has Karcher engaged in any
strategic collaborations or
partnerships with other companies
or organisations to further advance
their cleaning technology? If so,
could you provide some details?
Karcher is always looking for
new collaborations. We recently
partnered with Beeah, the regional
powerhouse in sustainability and
digitalization. This partnership
was done with the objective of
enhancing our collaboration
across multiple projects and areas
of interest that aim to maintain
a cleaner city environment and
improve the lives of residents across
the region.
Can you discuss Karcher’s
vision for the future of cleaning
technology and their plans for
continued innovation in the
industry?
Karcher’s number one priority has
always been the same: To make
a difference. Our investment in
research and development, as well
as sustainable solutions has always
been of great importance to us, and
we will continue to do so as we
maintain our trusted position as a
leader in cleaning technology.
Joe Lahoud, Managing Director,
Karcher Middle East
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A
rtificial Intelligence (AI) has
become an integral part of
decision-making processes
across various industries,
from flight price comparisons
to personalized product
recommendations.
Now, AI is making its mark in
the realm of real estate, where
it can be used for property market
analysis and to predict property prices
and market conditions, by factoring
in various market and economic data
points. AI assesses large data sets,
from various real estate and economic
data sources to make predictions on
the investment metrics and market
trends.
Traditionally, the research and
analysis has taken tens of hours from
a person and it has its limitations,
as no one person can accurately deal
with vast amounts of data and make a
conclusive analysis of it.
Secondary market data analysis
which is mainly based on historical
data, is easily available and accessible
via digital tools and portals as of
today.
Whereas, for the off-plan market,
AI’s support is significant, as the
constructions are still ongoing and
the properties will be ready in the
future. The data used to support
off-plan property investing will need
sophisticated data models to produce
easily consumable data for decision-
making. AI can offer automated
analysis and data-driven advisory to
drive the advantage to make faster
decisions, as the property investors
will be able to find the most optimal
opportunities.
AI-DRIVEN PROPERTY
INVESTMENT
ASETTE’S CEO, LEENA VESTERINEN, GIVES US INSIGHTS INTO
HOW THE AI-DRIVEN PROPERTY INVESTMENT PLATFORM LIKE
ASETTE IS REVOLUTIONIZING OFF-PLAN PROPERTY SEARCHES,
EMPOWERING INVESTORS WITH COMPREHENSIVE ANALYSIS OF
PRICE APPRECIATION, RENTAL YIELDS, AND ROI CALCULATIONS
CBNME
TALKING POINT
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CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 71
AI-DRIVEN PROPERTY INVESTMENT | LEENA VESTERINEN, ASETTE’S CEO
Asette, with its AI-driven property
investment platform, is at the forefront
of revolutionizing the industry by
providing investors with comprehensive
analysis of price appreciation, rental
yields, and ROI calculations. This
transformative technology is enabling
investors to make faster, more accurate
decisions based on reliable data.
Personalized Recommendations and
Investor Profiling
Asette’s platform understands the
diversity of each investor’s profile,
allowing it to make personalized
recommendations on the most profitable
investment options. By analyzing
various profile parameters and predictive
investment metrics, the AI model
identifies the property units that align
with the investor’s unique requirements.
This level of personalization ensures that
investors are presented with options that
truly match their preferences and goals,
saving them significant time and effort in
their research process.
Instant Property Scanning and Access
to Information
Traditionally, property research has been
a time-consuming endeavor, requiring
investors to manually sift through
countless listings and analyze data from
multiple sources. With a promise to save
investors a 3-months decision-making
process and over 40 hours of research,
Asette simplifies the complex 30-step
procedure using a single tool: Asette’s
AI model changes the game by swiftly
scanning property options and providing
instant access to relevant information.
Investors can now explore a wide range
of off-plan property units without the
need for extensive manual searches,
allowing them to efficiently evaluate the
available options.
Automated Analysis and Predictive
Insights
One of the most significant advantages
of Asette’s AI-driven platform is its
automated analysis capabilities. The
AI model systematically extracts key
information from vast datasets, allowing
it to generate predictions for property
price appreciation and estimated rental
prices. By leveraging this wealth of data,
investors gain valuable insights into
various investment metrics, enabling
them to make informed decisions.
This level of analysis, powered by
AI, empowers investors to have a
comprehensive understanding of the
potential returns and risks associated
with their investment.
Empowering Investors with
Independent Decision-Making
In the world of off-plan property
investing, AI plays a pivotal role in
supporting investors on their investment
journey. By providing reliable data,
personalized recommendations, and
predictive insights, Asette’s platform
allows investors to make independent
decisions with confidence. Gone are
the days of solely relying on biased
or incomplete recommendations.
Investors now have the tools they
need to evaluate properties based
on transparent ROI calculations
and market data. This newfound
empowerment enables investors to
take control of their investments and
maximize their returns.
The era of AI-driven property
investment platforms has arrived,
transforming the way investors
navigate the off-plan property market.
Asette’s groundbreaking technology
is revolutionizing the industry by
simplifying the research process,
offering personalized recommendations,
and providing comprehensive analysis.
Investors can now leverage AI to access
reliable market data, make faster
decisions, and calculate investment
metrics accurately. With AI as their ally,
investors are empowered to embark on
their investment journey armed with
insights that maximize their potential
for success. As the AI-driven property
investment landscape continues to
evolve, Asette remains at the forefront,
championing transparency, efficiency,
and profitability for investors globally.
Leena Vesterinen,
Asette’s CEO
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CBNME
FACILITIES MANAGEMENT
F
irst of all, congratulations
on getting an award in the
category “Education Initiative
of the Year” for the second
consecutive year! In your
post-award video interview to
CBNME you mentioned that
your training strategy is part of
the overall strategy of success in Facility
Management industry. Could you
elaborate more on this statement?
I strongly believe that training is one
of the crucial elements of a strategic
competitive advantage for every industry.
Learning that engages and changes
human behavior is the fuel behind
great teams. We all know we need solid
training programs, but few organizations
think of training as an organizational
strategy. Often it is viewed as a tactical
obligation. When we change our
perspective and think of learning as a
key component of strategic advantage,
we begin to discover how to make our
talent into a market differentiator nearly
impossible to duplicate.
What are the success factors for a good
training program?
Our attention should be directed
towards four crucial aspects of the
program. Firstly, let’s ask ourselves:
does it effectively contribute to our
business goals? We want the content
to be engaging, up-to-date, and easily
understandable, catering to the current
needs of our audience. It’s crucial
that the delivery method is top-notch,
ensuring it reaches individuals precisely
when they require it the most. And lastly,
we must establish a robust strategy to
sustain and apply the newly acquired
skills or knowledge in the workplace.
While it may sound simple, executing
these aspects often proves to be quite
challenging.
How do you make sure your target
learners are actually interested to
engage into the new training programs?
“We are too busy to learn!” Even if
you are not an L&D professional, this
phrase will definitely sound familiar to
you. Promoting the value of continuous
learning can yield remarkable results
in terms of learner engagement and
cultivating a learning-oriented mindset.
When learners truly grasp the personal
benefits that they can derive from
learning and development opportunities,
their enthusiasm and eagerness to
participate increases significantly.
Fortunately, there is a straightforward
solution that can facilitate understanding
of these advantages. Coming from a
strong commercial background, I’m
always emphasizing the importance of
sales and marketing even when it comes
to promoting our educational initiatives
within the company. Integrating sales
and marketing techniques into your
learning strategy enables effective
communication of the benefits of
learning to your workforce. Once
individuals can answer the fundamental
question of “what’s in it for me?”
they will eagerly seek out learning and
development opportunities, actively
pursuing knowledge and growth. Using
marketing techniques allows you to
elevate learner engagement to new
heights, completely revolutionizing
the learning culture within your
organization. Gaining a profound
ELMIRA ABDULLINA
TALKS ABOUT ABSOLUTELY ESSENTIAL TALENT
DEVELOPMENT STRATEGIES
ACCIONA’S TALENT ACQUISITION
& DEVELOPMENT MANAGER
In an exclusive interview with CBNME’s Managing Editor - Kasun Illankoon,
Elmira Abdullina, Talent Acquisition & Development Manager at the
business of ACCIONA in the Middle East, gives us an insight into talent
development strategies, the programs that contribute to the achievement
of talent development goals in ACCIONA, and how nurturing internal talent
moves the company to the success in the industry.
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CONSTRUCTION BUSINESS NEWS ME | JULY 2023 | 73
understanding of your audience forms the
bedrock of your marketing efforts. In today’s
fast-paced, constantly connected society,
successful marketing of in-house learning
products is more important than ever before.
In the realm of learning and development,
we excel at comprehending the needs of
our learners. However, truly knowing your
audience extends beyond understanding
their workloads, learning styles, and
preferences. It is about knowing what truly
motivates them and asking critical questions
such as why they chose to work for our
organization. By grasping the mindset
of your people, you can present learning
solutions in a manner that captivates their
interest and ignites their curiosity.
The second step revolves around
comprehending and developing your
identity as a learning and development
department. It is essential to consider how
your department’s brand aligns with the
overall organizational brand, its distinct
personality, and its core values. While you
may not have previously contemplated
establishing a brand for your learning and
development department, doing so can
provide a tremendous influence on how
learners engage with your offerings. Think
of it this way: by cultivating a brand that
resonates with your learners, you increase
the likelihood of their active involvement in
the solutions you provide.
Why did you decide to focus on language
development this year and implement
ACCIONA Learning English Achievement
Program throughout various sectors of
your operations in GCC?
We grow very fast as a company and
as a solution at ACCIONA in Facility
Management Industry. Our aim is to make
sure we prepare a strong internal base
of talents that are ready to take on the
next step in the company hierarchy. As a
learning and talent leader, I am personality
responsible for the effectiveness of training
programs that I develop and implement.
There is a great portfolio of training
programs that can help our talents to
grow within organization. But, having in
mind our diverse multinational audience,
especially in blue collar category, sometimes
the obstacle of program effectiveness and
basic ability to put themselves forward
to those training programs is a language
barrier.
TECHNOLOGY AND THE NEW STANDARD FOR FACILITIES MANAGEMENT
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That is why I decided it is a great
opportunity to flip the approach and
instead of accepting the situation –
change the situation with a holistic
approach. By bridging the language gap,
we focus on providing development and
growth opportunities to more people
within organization in a long run. We
will make more programs accessible
to a bigger audience. If let’s say, a
housekeeping attendant, sees a growth
opportunity within a current company
to the next level as a team leader, then
supervisor, then an operations manager –
there is a smaller chance for the person to
look for an opportunity elsewhere. And
of course, looking at the whole picture
from the perspective of two towers: talent
acquisition and talent development – it
will help us to save on recruitment and
onboarding costs.
Success starts when we prioritize
workforce development. It starts when
we begin to look at offering educational
assistance to those in need, when we
begin to customize our training offerings
to the workforce. It starts with removing
the roadblocks our employees have in
order to utilize our learning programs.
You are clearly an advocate of internal
talent development. What is the role of
Learning & Development in succession
planning and why is it important to
develop internal talents?
Organizations today need to anticipate
future training needs and react faster than
ever before.
Understanding the role of L&D in
succession planning is kind of like when
a manufacturing leader needs to decide
whether to make a product themselves
or buy it from someone else. Let’s say
you’re the leader of a tech company,
and you’re thinking about creating
your own operating system, like Apple
does for their computers. That’s the
“make” option. It means you’ll use your
own team and resources to develop
the product, assuming you have the
capability and resources for it. It also
assumes that your version will be as
good as or better than what’s already
out there in the market. On the other
hand, the “buy” option means you’ll
find an existing product that meets your
customers’ needs and incorporate it into
your own product or solution. It’s like
when you find a competing operating
system that already exists and can be
purchased and used right away. Of
course, this is a simplified example, and
there are many factors to consider in the
decision-making process. But it helps
illustrate how L&D fits into a company’s
succession planning strategy compared
to recruiting. If a company decides to
“make” or develop successors internally,
they need to make sure they can train
and develop people who can perform as
well as or even better than those available
in the job market. The challenge for
L&D is not only to develop successors
based on the current requirements of the
position but also to think about future
market trends and develop successors
with additional skills to keep up with
the changing industry. That’s why it’s
important for L&D to focus on strategic
roles and be diligent in their efforts.
In summary, moving in the direction of
recognizing the need to look inside out
and not the other way around will, in
the long run, give us a strong competitive
advantage. Engaged and loyal personnel
is what will make us at ACCIONA move
forward in the industry.
CBNME
FACILITIES MANAGEMENT
“COMING FROM A STRONG COMMERCIAL
BACKGROUND, I’M ALWAYS
EMPHASIZING THE IMPORTANCE
OF SALES AND MARKETING EVEN
WHEN IT COMES TO PROMOTING OUR
EDUCATIONAL INITIATIVES WITHIN THE
COMPANY.”
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