Construction Business News, October 2023
Page 1
THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION
PROFESSIONALS
SUSTAINABILITY
Innovations in Green
Construction
INTERVIEW
Power of Personalisation
TALKING POINT
Sustainable infrastructure
development driven by
Larsen & Toubro
O C T O B E R 2 0 2 3 | C B N M E . C O M
INNOVATE TODAY
FOR A SUSTAINABLE
TOMORROW
This forum aims to inspire
and empower construction,
architects, designers, real
estate developers, and
stakeholders in the logistics,
transport, electric vehicles,
energy, and architecture
sectors.
Page 2
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 3
INNOVATE TODAY
FOR A SUSTAINABLE
TOMORROW
10 SUSTAINABILITY
INNOVATIONS IN GREEN CONSTRUCTION IN
LINE WITH COP28
As we approach COP28, the need to address
the challenges imposed by climate change has
become increasingly critical
14 INTERVIEW
POWER OF PERSONALISATION
In conversation with Compass Project
Consulting’s Regional Director Construction
Management Richard Cushnan discusses
the company’s beliefs, exciting projects,
sustainability, and how an effective team is the
key to success
22 TALKING POINT
SUSTAINABLE INFRASTRUCTURE
DEVELOPMENT DRIVEN BY LARSEN &
TOUBRO
Sustainability has become a pressing global
issue, and as responsible industry leaders, it is
essential for us to address the environmental,
social, and economic aspects of our projects
24 KSA
TRANSFORMING PERFORMANCE ON MAJOR
PROGRAMMES
With numerous high-profile projects in progress,
Saudi Arabia’s construction industry is booming
28 ARCHITECTURE
A BEACON OF INFLUENCE
Forbes International Tower, new zero-
carbon commercial tower in Cairo, Egypt
and an award winning project is set to
elevate standards of green design and push
boundaries of modern construction
36 DESIGN
MINIMALIST
How Brand Creative used easy colours,
shapes, and materials to give Minimalist
a timeless feel by driving influence from
nature
38 SUPPLIER
AHEAD OF THE CURVE
The General Manager of Universal Trading
Company, Ziad Abdel Nour, talks about
high-profile projects, emerging trends, and
the Nolte Küchen sub-brand, nolteneo
44 BEACHFRONT
INVESTING IN LUXURY BEACHFRONT
PROPERTY: IS IT WORTH IT?
I’ve been fascinated with the ocean for as
long as I can remember. I’ve always found
the sea to be a calming influence, and since
learning to scuba dive, I’ve developed a
deep appreciation for marine life
This forum aims to
inspire and empower
construction, architects,
designers, real estate
developers, and
stakeholders in the
logistics, transport,
electric vehicles, energy,
and architecture sectors
46
IN THIS ISSUE CBNME
28
38
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VISIT FAIRMONT.COM
Page 5
Experience
the
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6 | CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023
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EDITOR’S NOTE
CBNME
C
onstructing and Designing
spaces with accessibility in mind
is essential, with various key
aspects to consider. Inclusive
design involves adopting best
practices to accommodate disabilities
and impairments effectively. It also
emphasizes the seamless incorporation
of assistive technologies from a
designer's perspective. Collaborating
closely with disabled communities
during the design process is crucial to
ensure their unique needs are met. The
concept of universal design is central,
aiming to create spaces accessible to
people of all abilities.
Maintaining a balance between
functionality and visual appeal is vital,
underlining the intrinsic connection
between accessibility and aesthetics.
These combined efforts lead to spaces
that are inviting, user-friendly, and
empowering for all individuals.
Prioritizing accessibility not only
aligns with legal and ethical standards
but also fosters social inclusion,
stimulates economic growth, and
strengthens community bonds. By
integrating inclusive design principles
into construction projects, designers
contribute to a fairer society that
enhances the quality of life for people
with disabilities while benefiting society
at large.
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VIDEOGRAPHER
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CONSTRUCTION BUSINESS NEWS ME
CONSTRUCTING AND DESIGNING
FOR ACCESSIBILITY
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CBNME
SUSTAINABILITY
development of advanced building materials. Traditional concrete, for example,
is a major emitter of carbon dioxide during production. Researchers have been
actively working on alternatives such as carbon-neutral cement, engineered
wood, and recycled materials. These innovations not only reduce emissions but
also enhance the energy efficiency and durability of buildings.
Net-zero energy buildings lead the way in eco-friendly construction. These
buildings are engineered to generate the same amount of energy they consume.
Achieving this balance involves a blend of energy-efficient attributes, the
utilization of renewable energy sources like solar panels, and the implementation
of energy storage solutions. The incorporation of smart technology enables these
buildings to finely tune energy consumption, thereby diminishing their impact
on the environment. Furthermore, circular construction practices prioritise
the reduction of waste and the reuse of materials. Demolished buildings can
be deconstructed rather than demolished, salvaging reusable materials like
bricks and lumber. Moreover, the recycling of construction waste and the use of
reclaimed materials are becoming increasingly common, reducing the industry’s
reliance on virgin resources.
A
s we approach COP28, the need
to address the challenges imposed
by climate change has become
increasingly critical. The construction
industry, a major contributor to
global emissions, holds a pivotal role in this
endeavour. As per the World Business Council
for Sustainable Development (WBCSD), this
sector not only accounts for approximately 40
per cent of worldwide carbon emissions but
also constitutes over 30 per cent of global final
energy consumption and utilises nearly half
of the Earth’s natural resources. Nonetheless,
progressive innovations within the realm of
sustainable construction present a promising
path toward a sustainable future. One of
the key pillars of green construction is the
Green Construction
Innovations in
in line with COP28
BY DR. HASSAM CHAUDHRY, ASSOCIATE PROFESSOR AT HERIOT-WATT
UNIVERSITY DUBAI
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 11
INNOVATIONS IN GREEN CONSTRUCTION IN LINE WITH COP28
Dr. Hassam Chaudhry, Associate Professor
at Heriot-Watt University Dubai
Effective green construction goes beyond the physical structures; it involves
engaging communities and educating them about sustainable practices.
Community participation in green building projects fosters a sense of
ownership among community members. When individuals are actively
engaged in the planning, development, and decision-making processes,
they develop a deeper connection to the project. This sense of ownership
instils a heightened level of responsibility and pride in the community’s
sustainable endeavours. Furthermore, involving communities in green
construction projects helps ensure the longevity and success of these
initiatives. With a stake in the project’s outcome, community members are
more likely to support and maintain sustainable practices over time. This
ongoing commitment is essential for the sustained environmental impact
of green construction efforts. Green construction is not just about erecting
eco-friendly buildings, it is about building sustainable communities where
individuals are active participants in a shared commitment to environmental
stewardship. It’s a collaborative journey towards a more sustainable future
where every member of the community plays a crucial role in achieving
lasting positive change.
The outcomes from COP28 are expected to change the way construction
businesses operate in terms of sustainability and net-zero ambitions.
The construction industry must urgently redirect its attention toward
sustainability and give top priority to achieving net-zero objectives. It is
crucial to embrace these innovations and foster community engagement
to pave the way for sustainable cities that align with the goals of COP28
and beyond, leaving a legacy of environmental stewardship for future
generations.
The integration of 3D printing and prefabrication
techniques in particularly modular construction
represents a transformative shift that not
only enhances efficiency but also aligns with
sustainable construction practices. These cutting-
edge methods streamline the building process by
offering several key advantages. Firstly, it enables
precise and efficient construction, reducing
the margin of error and the need for rework,
thereby saving time and resources. Moreover,
3D printing and prefabrication significantly
reduce labour costs, as they require fewer on-site
workers and reduce construction timeframes.
This not only makes projects more cost-effective
but also contributes to minimizing the industry’s
environmental footprint. In addition to efficiency
gains, these techniques empower architects and
designers to explore intricate and innovative
designs that were previously challenging
to achieve using conventional construction
methods. The versatility of 3D printing allows
for the creation of complex geometries and
customised components, opening new avenues
for architectural creativity and pushing the
boundaries of sustainable and aesthetically
pleasing construction.
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CBNME
OP-ED
D
ubai –UAE, the gleaming gem of the Middle East, has
long been associated with grandeur and ambition,
and its booming economy has seen a significant
influx of Foreign Direct Investment (FDI). Its famous
skyline, dotted with towering skyscrapers and
innovative architectural marvels, attests to the city’s unwavering
quest for quality, as evidenced by the increasing demand for its
commercial and residential properties. We have long witnessed a
continuous influx of foreign investors looking to buy properties
as the Emirate’s Real Estate Market offers an exceptional return
on investment (ROI).
The UAE, as a place to do business, provides an appealing
government-backed business climate for entrepreneurs and
foreign investors. However, we will let the numbers speak
for themselves. According to current data from Dubai FDI,
a component of the emirate’s Department of Economy and
Tourism, FDI inflows into Dubai increased by 80 per cent
year on year to AED 47 billion (USD 12.8 billion) in 2022.
Moreover, in 2020 and 2021, the UAE was responsible for more
than 30 per cent of FDI inflows into the MENA region. This
ranks Dubai and the rest of the UAE atop the list. Furthermore,
according to the UNCTAD World Investment Report 2022, the
UAE ranks first in West Asian countries for FDI inflows, with a
4 per cent growth rate.
Dubai has become a bustling destination for FDI in the
construction of commercial and residential structures, in
addition to its opulent lifestyle and attractions. It has become
an unstoppable magnet for international investors looking to
leverage the endless prospects of its advantageous business
environment, strategic location, and steadfast leadership.
While each investor and investment are unique, many foreign
direct investments share some characteristics.
DUBAI’S COMMERCIAL AND RESIDENTIAL
BUILDINGS CONSTRUCTION ATTRACTS EXCEPTIONAL FDI
EVOLVING ECOSYSTEM OF
BY AMER KHANSAHEB, BOARD MEMBER & MANAGING DIRECTOR, UNION PROPERTIES PJSC
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 13
EVOLVING ECOSYSTEM OF DUBAI
When foreign corporations or
governments are looking to invest, they
prefer to look for enterprises or projects
in stable economies with open financial
markets. As a result, investors should
choose jurisdictions with simplified and
tax-efficient rules.
The emirate has risen to the top of
the global investment landscape due to
its unrelenting pursuit of excellence.
Investors from all over the world have
been flocking to the city due to its
strategic location, investor-friendly
regulations, solid infrastructure, and
economic stability.
Dubai has attracted billions of dollars in
FDI, solidifying its position as a premier
destination for smart investments. As
the city further establishes itself as a
regional financial and business hub, we
are witnessing a direct influence on the
Real Estate Market, enticing investors,
and driving additional growth.
Furthermore, we are witnessing an
increase in foreign direct investment in
both commercial and residential projects.
Global players are collaborating with
local developers on exceptional projects
that will reshape the city’s skyline.
Additionally, demand for residential
buildings is increasing,
driven by a growing
population and an influx
of expats seeking a
cosmopolitan lifestyle.
The Real Estate Market
in Dubai is likely to
exceed AED 300 billion
by the end of the year.
We predict substantial
growth in the industry in
the second half of 2023.
When compared to 2022,
the latest data indicates
that both the residential
and commercial markets
rose by considerable
percentages in 2023.
The residential market
recorded over AED 93
billion in sales in the first
half of the year, a 46.7 per
cent increase from 2022,
while the commercial
sector experienced a 30
per cent increase from
2022, reaching AED 2.86
billion in sales.
The strategic position
of Dubai is one of
the primary elements
stimulating foreign
direct investment in
the construction sector.
Dubai, located at the
crossroads of Europe,
Asia, and Africa, acts
as a portal to a broad
market spanning
many continents. This
strategic advantage helps
enterprises not only
develop a significant presence in the
region but also get access to surrounding
emerging markets.
The city’s business-friendly atmosphere
is another compelling reason for driving
FDI in Dubai’s construction sector. The
Dubai government has put in place a
number of policies and initiatives aimed
at encouraging foreign investment and
cultivating a thriving entrepreneurial
ecosystem. The development of free
zones allows foreign enterprises to
operate with 100 per cent ownership,
tax breaks, and streamlined regulatory
frameworks. Furthermore, the city
has a strong legal framework that
ensures openness, security, and investor
protection.
Moreover, the wise leadership of Dubai
has played a crucial role in transforming
the city into a global investment
hotspot. Under the wise leadership of
His Highness Sheikh Mohammed bin
Rashid Al Maktoum, Vice President and
Prime Minister of the UAE and Ruler of
Dubai, the emirate has embarked on a
remarkable journey of development and
diversification.
The world’s perception of Dubai as
a hub for exceptional commercial and
residential building construction rises in
tandem with the city’s dynamic cityscape.
The unprecedented FDI inflow into this
thriving ecosystem is a testament to its
vast potential and attractive results.
Investors from all over the world are
drawn to Dubai because of the city’s
unwavering commitment to innovation,
sustainability, and architectural
excellence, as well as its unequaled
growth potential. We are working
together to build a future in which
magnificent structures rise and dreams
come true.
Dubai’s allure as a thriving hub for FDI
in commercial and residential building
construction remains steadfast. The
city’s strategic location, business-friendly
environment, visionary leadership, and
commitment to sustainability continue to
attract global investors seeking lucrative
opportunities and long-term growth. As
Dubai continues to evolve and innovate,
it is poised to shape the future of
construction, setting higher benchmarks
for excellence, and establishing itself as a
beacon of progress at a global level.
INVESTORS FROM ALL OVER THE
WORLD ARE DRAWN TO DUBAI
BECAUSE OF THE CITY’S UNWAVERING
COMMITMENT TO INNOVATION,
SUSTAINABILITY, AND ARCHITECTURAL
EXCELLENCE, AS WELL AS ITS
UNEQUALED GROWTH POTENTIAL.
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POWER OF
PERSONALISATION
How does Compass differentiate itself as an award-winning
project development consultancy in terms of its approach and
values?
At Compass, our commitment to excellence is underscored by
the personal and hands-on approach we bring to every project.
Clients are in close contact not only with our construction
management delivery team but also with senior leadership,
often on a daily basis. This level of accessibility and dedication
is the hallmark of our client-centric approach.
What truly sets us apart is our unwavering dedication to being
there for our clients whenever they need us. Our team is at
your service 24/7, offering unwavering support throughout the
project’s lifecycle, from the earliest preconstruction and design
stages right through to the culmination of the construction
phase and handover.
Could you share some insights into the sectors you cater to
and how your tailored services benefit clients across these
sectors?
Our experienced staff specialises at providing complete support
across a wide range of industries, including hospitality,
industrial, healthcare, and the workplace, as well as anywhere
clients want expert construction management control,
particularly during the construction period.
Our primary area of expertise is commercial office fit-out,
where we specialise in providing cost-effective turnkey design
and build solutions. We’ve executed various office space
projects spanning thousands of square metres while meeting
timelines and financial limits every time. Notably, where
possible, we specialise in increasing the value and sustainability
of designs. This allows us to precisely personalise solutions to
our clients’ ethos and budgets.
In a current specific project, under the umbrella of
confidentiality agreements, we’ve demonstrated our ability to
support the asset owners by optimising design to achieve cost
efficiencies exceeding 60%, all while preserving the original
design intent and specifications.
What key attributes or strengths do you believe make your
team effective project leaders and communicators?
Drawing from the insights of our valued clients, it’s clear that
our team’s exceptional background in engineering, construction,
and contracting is a pivotal advantage. This unique blend of
expertise allows us to seamlessly comprehend the intricate needs
of both clients and contractors, ensuring projects are not only
completed on schedule but also within the defined budgetary
constraints.
Our philosophy is rooted in pragmatism, and we lead the
charge in guiding contractors and the broader supply chain to
uphold program and project commitments while staying firmly
within budgetary boundaries.
What sets us apart is our proactive stance in tackling
technical challenges. We empower our team to resolve issues
without burdening the client with every minor decision.
This streamlined approach not only enables contractors to
maintain a swift pace but also sustains the project’s momentum
throughout the construction phase.
CBNME
INTERVIEW
In conversation with Compass Project
Consulting’s Regional Director Construction
Management Richard Cushnan discusses
the company’s beliefs, exciting projects,
sustainability, and how an effective team is
the key to success
Page 15
CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 15
POWER OF PERSONALISATION | RICHARD CUSHNAN
Furthermore, our involvement begins
at the conceptual design stage. This
early engagement equips us with an
intimate understanding of the project’s
complexities right from the outset. It’s
this holistic perspective that sets the stage
for success from day one, ensuring that
our clients’ projects are in the hands of
experts who leave no stone unturned in
the pursuit of excellence.
Can you discuss any notable projects
that have contributed to Compass’s
dynamic and well-respected reputation?
Over the last 14 years, before I recently
joined Compass, their impressive
reputation has always been very
professional and well-respected,
delivering a diverse range of projects,
throughout the region, and even
internationally. Not bad for a 9-year-old,
UAE-born, homegrown consultancy!
Compass has evolved into a global
player with a varied portfolio of over
800 completed projects. Sindalah Island,
NEOM; Bustanica - World’s Largest
Vertical Farm: An award-winning
achievement displaying agricultural
innovation; Reem Mall in Abu Dhabi;
Envi Lodges, Al Hasa; luxury private
residential projects, among others.
In what ways do you integrate
sustainability and innovation into
your projects to enhance the built
environments and communities you
work on?
Our ongoing involvement in a
sustainable hospitality project showcases
our commitment to innovation.
We’re pioneering the use of Modular
construction, integrating sustainable
design features and products into the
value engineering process, aligning with
our client’s sustainability goals.
The key to our success lies in a
collaborative team approach, involving
ourselves, our client, and designers.
Together, we work towards collective
approval and establish a well-defined
plan that not only meets but exceeds
time and cost targets.
Our strategy involves value engineering
materials, leveraging local supply chains,
and streamlining designs to generate cost
savings. These savings, in turn, provide
the flexibility to allocate a greater
budget to sustainable solutions within
the project. This holistic approach
ensures that sustainability is not just
a goal but a reality, making a positive
impact on both the environment and the
bottom line.
What regions are you currently focusing
on in the Middle East and beyond, and
do you have plans to expand further?
While our primary focus remains on
the UAE and Saudi Arabia, the breadth
of our knowledge and our globally
experienced staff enable us to provide
solutions to clients throughout the
MENA region and beyond. In fact,
we’ve produced and supported projects
in places as diverse as Oman, Bahrain,
Seychelles, India, and even the Bahamas!
OUR PHILOSOPHY
IS ROOTED IN
PRAGMATISM,
AND WE LEAD THE
CHARGE IN GUIDING
CONTRACTORS
AND THE BROADER
SUPPLY CHAIN TO
UPHOLD PROGRAM
AND PROJECT
COMMITMENTS WHILE
STAYING FIRMLY
WITHIN BUDGETARY
BOUNDARIES.
>>>
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CBNME
INTERVIEW
RICHARD CUSHNAN,
Regional Director
Construction
Management,
Compass Project
Consulting
Page 17
Currently, we’re actively engaged in
devising solutions for a private villa and
Hospitality project in the Seychelles.
This experience positions us perfectly in
assisting new clients in executing projects
in these exotic and challenging locations.
Our commitment to excellence knows
no bounds, and we’re ready to bring
our expertise to any corner of the world
where ambitious projects await.
Could you elaborate on the core
values or principles that guide your
consultancy’s approach to project
development and client relationships?
Teamwork may be an old cliche, but
it is the foundation of our success.
Compass recognises that our strength
comes from the steadfast support of
our clients and supply chain partners.
We work as a single team, representing
our fundamental values of promoting
inclusivity, ethical excellence, problem
solving, and winning together.
Could you elaborate on how your
team’s collective attention for
precision contributes to defining goals,
establishing realistic schedules, and
managing budgets throughout the
project development process?
At Compass, we work backward from
the project’s end date, carefully planning
each phase – engineering, design,
authority approvals, procurement, and
lastly, the construction timeline. We
can mitigate construction challenges,
however items not within normal
parameters for mitigation have to be set
in stone and so we maneuver around
them.
Our primary drivers are engineering
and procurement schedules. Timely
placement of long lead items is of
paramount importance, and we
meticulously track these milestones using
comprehensive logs. A delivery register
is kept in sequence with the baseline
program and as long as we have the
financial support of our valued clients
we won’t fail on the deliverables or
timeline.
We focus tracking project progress
through the procurement lens from the
start. Material supply is coordinated
with the programme, with an emphasis
on “just in time delivery” to avoid site
clutter with unneeded materials.
This streamlined strategy allows us
to align the project’s cash flow with the
agreed budgets of our clients. The result
is a straightforward and pre-approved
payment plan that seamlessly aligns
with their capital expenditure (CAPEX)
requirements. Because of our dedication
to transparency and precision, our clients
may securely negotiate the financial
aspects of their projects.
How do you approach challenges
and complexities that arise during
the project lifecycle, and how does
your team ensure successful project
completion?
At the heart of our approach, we circle
back to our Compass Core Values of
“Solutions Minded” and “Winning
Together.” Our entire team engages,
supporting one another to achieve shared
success. No one faces challenges alone;
we’re all in this together.
While we might have the occasional
‘’exciting’’ team meeting, our unity is the
real star. We function as a cohesive unit,
all driving toward the same goal: timely
project delivery, within budget, with a
spotless HSE record, and the assurance
that our clients receive nothing less than
a best-in-class Turnkey service from
inception to completion.
POWER OF PERSONALISATION | RICHARD CUSHNAN
OVER THE LAST 14 YEARS,
BEFORE I RECENTLY JOINED
COMPASS, THEIR IMPRESSIVE
REPUTATION HAS ALWAYS
BEEN VERY PROFESSIONAL AND
WELL-RESPECTED, DELIVERING
A DIVERSE RANGE OF PROJECTS,
THROUGHOUT THE REGION, AND
EVEN INTERNATIONALLY.
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AZIZI DEVELOPMENTS
LAUNCHES ‘AZIZI VENICE’ IN DUBAI SOUTH
A
zizi Developments, a leading private developer in
the UAE, has just revealed its plans for Azizi Venice,
its venetian-inspired luxury waterfront lifestyle
community, set entirely within a swimmable crystal-
blue water lagoon, in the rapidly growing Dubai
South. The big reveal took place on Wednesday, the 27th
of September at an extravagant launch event hosted in the
renowned Coca-Cola Arena, City Walk that saw over 10,000
attendees and performances from the likes of Nancy Ajram.
Among its highlights, the community, which will boast 24
million square feet of GFA on a highly coveted 15-million-
square-foot plot of land, will also feature a luxurious
temperature-controlled pedestrianised boulevard and Dubai’s
second opera, among a wide range of other very unique,
lifestyle-enhancing amenities. The world-renowned multi-
disciplinary design firm AE7 serves as the consultant for Azizi
Venice.
Azizi is taking on the role as the master developer,
in charge of constructing the buildings, roads and
all infrastructure of the large-sized, approximately
30-billion-dirham mixed-use development that will
comprise more than 30,000 residential units, spread
over approximately 100 apartment complexes, as
well as over 400 luxury villas and mansions.
Azizi Venice is distinguished by its enormous
crystal-blue water lagoon, with multiple beaches,
which surrounds all of its condominium buildings,
villas, and mansions, as well as its extensive leisure,
retail, and commercial space. The turquoise,
desalinated, and filtered waters will be framed
by beach-like shores, an 8 km-long cycling and
jogging track, yoga and sports facilities, and a
promenade with a vast variety of artisan eateries
and boutiques.
The AED 30 billion high-end mixed-use desert oasis community, which will feature
over 30,000 residential units, including 100 mid-rise apartment complexes and more
than 400 luxury villas and mansions, will be set entirely within one of the largest
crystal-blue water lagoons in the world
CBNME
LUXURY PROJECT
Page 19
CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 19
The community will also be
complemented by lush, dense,
and beautifully manicured
greenery throughout.
At the heart of Azizi Venice
lies its luxurious pedestrian-
friendly boulevard, which
will be open-air in the
winter and glass-covered
in the summer to ensure a
temperature-controlled space
with year-round activity and
visitors. Lined with three-
storey buildings planned to
host the world’s top retailers
and brands, nightlife, and
entertainment options, as
well as eateries that represent
a vast number of countries
from across the world, Azizi
Boulevard will represent a
new and unique point of
interest on Dubai’s map of
outstanding sights.
Another major attraction
to be developed within
Azizi Venice is Azizi Opera.
Located at the heart of the
boulevard, and built to the
highest, most contemporary
standards in design and
architecture, Azizi Opera will
become one of the most notable venues
for cultural and community events in
Dubai.
A prime tourist attraction and high-end
local hotspot, Azizi Venice is planned
to welcome over 30,000 visitors on a
daily basis. The opulent community will
have its very own two Azizi-owned and
operated five-star hotels at the entrances
of the community, as well as one
boutique hotel located on an island in
the middle of the lagoon. A large number
of underground parking spaces will be
constructed to grant tens of thousands
of daily visitors easy access to Azizi
Boulevard and Azizi Opera. >>>
AZIZI IS TAKING ON THE ROLE AS THE MASTER DEVELOPER, IN CHARGE OF CONSTRUCTING
THE BUILDINGS, ROADS AND ALL INFRASTRUCTURE OF THE LARGE-SIZED, APPROXIMATELY
30-BILLION-DIRHAM MIXED-USE DEVELOPMENT THAT WILL COMPRISE MORE THAN
30,000 RESIDENTIAL UNITS, SPREAD OVER APPROXIMATELY 100 APARTMENT COMPLEXES,
AS WELL AS OVER 400 LUXURY VILLAS AND MANSIONS.
POWER OF PERSONALISATION | RICHARD CUSHNAN
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CBNME
LUXURY PROJECT
On the occasion of the announcement,
Mr. Mirwais Azizi, Founder and
Chairman of Azizi Developments,
commented: “Azizi Venice will truly be a
one-of-a-kind community and destination
– not just for Dubai but across the
Middle East region. I am very pleased
to be introducing Azizi Venice in Dubai.
This community will become a wonderful
home for around 80,000 residents and
a fantastic tourist attraction for around
30,000 visitors daily.”
“I love Dubai and it is a great honour
for us at Azizi Developments to be able to
contribute to the realisation of the vision
of His Highness Sheikh Mohammed bin
Rashid Al Maktoum, Vice President and
Prime Minister of the UAE and Ruler of
Dubai, to enrich the lives of the millions
of people from around the world who are
now calling Dubai their home”, Mr Azizi
added.
Azizi Venice will feature its own full-
service hospital, kindergarten, schools
for grades 1 to high school, and a 4
km-long aesthetically designed and
landscaped main road that will be flanked
by additional eatery and shopping
options. Moreover, the community will
have a strong focus on children, with a
wide range of amenities being designed
specifically for them, and there being
numerous safe areas where they can roam
and play freely. The community will
boast several stunning lighting features
on building façades and beyond, as well
as musical and dancing water fountains
that will add a festive night-time feel
to the lagoon, the boulevard, and the
opera. Further to this, Azizi Boulevard
and the community as a whole will be
extravagantly decorated in theme for each
season, holiday, and festivity of the year,
further adding to its popularity as one of
the most interesting attractions to visit in
the UAE.
Azizi Venice, which will be part of
Dubai South’s prestigious Golf District,
is strategically positioned in the emirate’s
growth corridor, with Dubai speedily
expanding towards the south. Situated
alongside Emirates Road (E611), built
to link the emirates together while also
providing convenient access points
to Dubai’s other major highways and
various points of interest, the plot of
land is among the best connected in the
southern part of the emirate.
With just a five-minute drive to the Al
Maktoum International Airport, also
known as Dubai World Central DWC,
and few minutes away from the VIP
Terminal, but without any air traffic
above it, the land is outstandingly well
positioned for a luxury community to be
developed.
Page 21
New IVECO T-WAY: high productivity and safety on off-road terrains
With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated
gearbox, the IVECO T-WAY features a host of functionalities such as Rocking Mode, Off-road Mode,
Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions. The new
architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s
performance and the driver’s safety in the most demanding applications.
New IVECO S-WAY: high technology and efficiency for on-road missions
The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of
Euro III/V diesel engines, a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP
Euro V and superior fuel-saving devices, such as anti-idling feature, Ecoswitch, Ecoroll and Smart
Alternator, 12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Drive the new way.
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SUSTAINABLE INFRASTRUCTURE DEVELOPMENT
DRIVEN BY LARSEN & TOUBRO
CBNME
TALKING POINT
BY SN SUBRAHMANYAN, L&T CEO & MD
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 23
S
ustainability has become a
pressing global issue, and as
responsible industry leaders,
it is essential for us to address
the environmental, social,
and economic aspects of our
projects. By adopting sustainable
practices, we can create lasting
positive impacts on the environment,
enhance the well-being of communities,
and drive long term profitability.
Larsen & Toubro (L&T), the Indian
engineering conglomerate, is making
impressive strides in sustainability
participation across Saudi Arabia,
Oman, Qatar, and the UAE. With its
extensive global presence, L&T has been
expanding its portfolio of power, water,
and renewables projects in the GCC
region, to participate in the sustainable
infrastructure development and economic
growth of the region.
“Our strong focus, globally, is on
resource efficiency and decarbonization,”
remarks Mr. S N Subrahmanyan, Chief
Executive Officer & Managing Director,
L&T. “Our sustainability vision is to
create a better world by pursuing eco-
friendly growth, promoting a culture of
sustainability and innovation. Our green
business portfolio is 37% and we are
present across various sectors: renewables
(solar/ wind), FGDs, water & wastewater,
sustainable transportation such as
metro and more. We have even been
adjudged 3rd among ‘World’s Top 200
Environmental Firms’ by global agency
Environment News record (ENR),” he
added.
Renewable Projects: A Commendable
Focus in Saudi Arabia
In Saudi Arabia, L&T’s involvement
in renewable projects is impressive
having secured approval to commence
constructing the 300 MW Jeddah Solar
PV Power Plant. L&T has also won a
contract to construct a 380 kV substation
along with associated transmission
interconnections in alignment with Saudi
Arabia’s National Renewable Energy
Programme that will contribute to Saudi
Arabia’s objective of increasing renewable
generation in its energy mix. Another
significant project in Saudi Arabia is
the 700MW Ar Rass solar photovoltaic
independent power plant (IPP) that
exemplifies L&T’s dedication to leverage
advanced technologies and collaborating
with industry partners. The company
has also developed a Circular Economy
strategy for its Saudi Aramco projects.
NEOM: A Visionary Project for
Sustainability
L&T’s participation in the development
of NEOM, a groundbreaking project
in Saudi Arabia, further underscores its
commitment to sustainability. As part
of NEOM’s infrastructure development,
L&T has reached a significant milestone
by securing a $2.7 billion project.
“Our involvement in this visionary
project showcases our willingness to
push boundaries and contribute to the
creation of a new future for the region,”
highlighted Mr. Subrahmanyan.
Energy Efficiency, A key priority
Water conservation is another crucial
aspect of L&T’s sustainability efforts
having set a target to achieve water
neutrality by 2035. The company’s Water
& Effluent Treatment (WET) business
vertical is India’s foremost organization
to build infrastructure for water
conservation, preservation, harvesting,
reuse by adopting water-efficient
technologies in its operations.
Towards efficient waste management,
the Company has implemented effective
practices such as waste segregation,
recycling, and reuse in its operations.
Further, L&T places great emphasis
on Circular Economy and the use of
sustainable materials in its operations,
aiming to reduce the consumption of
non-renewable resources and increase
the utilization of renewable resources.
The company uses non-virgin and eco-
friendly materials to the tune of 24%
in its raw materials. By incorporating
sustainable materials like fly ash, slag,
and recycled materials in its construction
projects, L&T actively contributes to the
promotion of sustainable practices in the
industry.
Biodiversity preservation is a priority
too by implementing measures such as
afforestation, ecological restoration,
mangrove plantation and minimizes
its impact on biodiversity and actively
promote conservation in its operations.
SUSTAINABLE INFRASTRUCTURE DEVELOPMENT DRIVEN BY LARSEN & TOUBRO
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CBNME
KSA
W
ith numerous high-
profile projects in
progress, Saudi
Arabia’s construction
industry is booming.
The Saudi government is making
substantial investments in the
construction of its infrastructure.
According to MEED Projects, Saudi
Arabia has maintained its position as
the strongest market in the MENA
region for the past few years, holding
a 35% market share.
For the first time, Saudi Arabia’s
GDP has surpassed $1 trillion (SAR
4.155 trillion), making it a member
of the exclusive trillion-dollar club
and accomplishing a national goal
years ahead of the 2025 deadline.
According to the Saudi Contractors
Authority, the construction industry
is responsible for 6 percent of
the country’s GDP at a value of
approximately SR255 billion ($68
billion). Growing on the strength
of higher oil prices, Saudi Arabia
has posted its first budget surplus
in nearly a decade. Nevertheless,
this year’s production restrictions
and low prices have had a negative
impact on oil revenues, which will
restrain growth.
The Kingdom of Saudi Arabia has
embarked on one of the world’s
most extensive phases of capital
expenditure, and the country may
benefit from tried and established
opportunities to ensure the success of
its construction projects.
Navigating the ‘perfect storm’:
Across KSA, significant market
activity continues, with construction
growth output expected to be around
4-5% over the next 12 months.
Construction expenses will continue
to rise in 2023/24 as more volumes
of work come online. Imported
material price increases and project
delivery challenges will also continue
throughout 2023 and into 2024, at
which point the market is set to see a
fresh wave of landmark projects.
The KSA construction market
is amidst a ‘perfect storm’ where
multiple forces are all acting
simultaneously in the market,
ON MAJOR PROGRAMMES
TRANSFORMING PERFORMANCE
BY KOBUS HAVEMANN, DIRECTOR, KSA COUNTRY MANAGER AT TURNER & TOWNSEND
Page 25
CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 25
TRANSFORMING PERFORMANCE ON MAJOR PROGRAMMES
fueling inflation and forcing prices
up—all this in the context of soaring
ambitions to transform the Kingdom’s
infrastructure and real estate sectors.
It had been widely forecast that 2023
would see tender prices increase by
approximately 7.5%; however, more
recent events are giving cause to re-
evaluate this prediction. At present,
no economist would be prepared to
provide any definitive numbers due to
the fluidity of the global situation. That
said, at Turner & Townsend, we are
now forming the view that double-digit
tender price inflation in KSA could well
be experienced in the short term, with
a potentially softening starting towards
2025.
Transforming major programme
delivery: The essential building blocks
Beyond the broader global economic
challenges, the KSA construction sector
is evolving, and certain measures have
been identified to outline a route to
success:
> It is imperative for developers
and stakeholders to use multiple
data sources in order to determine
project timelines. There is no
doubt that data holds multi-level
significance for KSA construction’s
future. There are many issues it
can solve, and it can significantly
impact how we design, build, and
collaborate.
> It pays to take time to clearly
define the project brief and the
client’s requirements from the
outset, particularly when working
on challenging timescales.
> Aligning and realigning project
aspirations and budgets from
the outset will help to ensure
expectations are fully understood.
> Accurate digital models can be
crucial during the design stage, with
the potential to incorporate building
information modelling (BIM) and
artificial intelligence (AI).
> The focus on driving local supply
chain development needs to
continue. Large-scale development
efforts and simultaneous
gigaprojects have exacerbated
the strain on the supply chain.
Developers and their delivery teams
must account for the rising prices of
materials and transportation.
> Implementation of comprehensive
and up-to-date KSA benchmarking
models will help boost productivity,
cost control, and the execution of
strategic project goals.
A digital-first approach on giga-scheme
delivery:
Before diving headfirst into digital
transformation, KSA construction
companies should have a firm grasp
on the issue they’re aiming to address.
The current and potential applications
of the technology must be articulated.
Rather than looking for a magic answer,
this can help businesses approach
digital solutions with specific goals in
mind. Such applications may be tested
for the intended use case through a
pilot or proof-of-concept study prior
to widespread implementation. As
technology enters a phase of fast
iteration, success hinges more on strategy
and approach than on reliance on a
single specific operating system or suite
of tools. >>>
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CBNME
KSA
Across the set-up of giga-scheme programmes, digital needs
to be a common thread to help build well-connected delivery
models that tackle the challenges of complexity and foster
the culture needed for success. Taking a digital-first approach
that builds integrated ecosystems and establishes digitally-
enabled ways of working from the outset will help deliver the
adaptability needed to address the unique requirements of each
stage of the project lifecycle.
Driving commercial performance:
Given the high cost associated with capital projects in the
industry, precise cost estimates are essential to avoiding
problems like project cancellations, delays, reduced scope,
etc. The typical contracting and commercial strategies remain
fragmented and somewhat transactional, rewarding input
rather than outcomes. The KSA construction sector can do
things differently. For example, locking programme benefits
and outcomes into the supply chain’s commercial arrangements,
creating an environment where commercial rewards and
ambitions are aligned to common goals, and designing
commercial strategies that drive the behaviours we need,
exploring how these can be structured to reward and unlock
new levels of efficiency and productivity The next breakthrough
in the process is building capability through digital technology
and asset integration tools that benchmark organisations within
a supply chain against peers and past performance.
Saudi Arabia steps up the Vision 2030 tempo.
Megaproject capital expenditures will continue in 2024, with
a number of important infrastructure projects set to complete
their primary phases. Saudi Arabia will continue to lead the
MENA region in terms of construction output growth, and
competition in the kingdom will increase with an influx of new
domestic and foreign contractors, consultants, and suppliers.
Looking ahead, the construction sector in Saudi Arabia has
a large pipeline of projects, where numerous contracts are yet
to be awarded across a wide range of sectors, including energy,
power, water and utilities, transport infrastructure, commercial,
hospitality, residential real estate, and industrial developments.
The industry’s future depends on proactively addressing
supply chain and contractual challenges and leveraging digital
technology to drive efficiency and productivity.
Page 27
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The FORBES
INTERNATIONAL TOWER
In line with the Sustainable
Development Goals,
Magnom and Forbes's new
zero-carbon commercial
tower in Cairo, Egypt,
will raise green design
standards and push the
boundaries of modern
construction.
CBNME
ARCHITECTURE
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 29
I
n January 2023, Magnom Properties and Forbes, joined
hands at the 53rd Annual Meeting of the World Economic
Forum (WEF) in Davos, Switzerland, to announce their plans
to build an innovative, environmentally responsive tower
set in the heart of the rising New Administrative Capital in
Cairo, Egypt.
The tower which is dubbed as a ‘A Beacon of Influence’ and
the ‘World’s Most Sustainable Tower’ has set the benchmark
for futuristic projects and Egypt’s commitment to being a
ESG leader in the MENA region. The leading architect for the
project is AS+GG, a US-based multiple international award-
winning architecture firm.
Forbes International Tower, new zero-
carbon commercial tower in Cairo,
Egypt and an award winning project
is set to elevate standards of green
design and push boundaries of modern
construction. Kasun Illankoon spoke
to Magnom Properties CEO, Maged
Marie and leading architecture firm
partners Adrian Smith, Gordon Gill, and
Robert Forest, AS+GG Architecture, to
find out more about the project and the
influence the project is set to make in
the Middle East
A beacon
INFLUENCE
OF
>>>
A BEACON OF INFLUENCE
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MAGNOM’S SUSTAINABILITY GOALS
“By embedding ESG considerations into all our projects planned
for the region, our aim is to minimize carbon footprint, manage
water, and integrate intelligence and resiliency into the built
environment,” said Maged Marie, CEO, Magnom Properties.
Magnom Properties, a subsidiary and the real estate arm of
Saudi Arabia’s Al Rawabi Holding, has partnered with Adrian
Smith + Gordon Gill Architecture (AS+GG Architecture), the
architects behind the world’s tallest tower - Burj Khalifa and the
award-winning architecture firm which specialized in building
energy-efficient and sustainable projects around the world.
Commenting on the partnership, Maged said: “As with
Forbes, it (AS+GG Architecture) was a shared vision of building
an energy-efficient and sustainable project that led to our
partnership with renowned architect, Adrian Smith, who has
a very holistic approach to design. His idea of sustainability
is not limited to the environment. Instead, he embraces an
integrated approach that emphasizes sensitivity to the physical
environment. To lay the sustainable framework for tall buildings
in future and deliver the best in architectural design, it became
essential for us to partner with a champion of sustainable
architecture like AS+GG who are equally committed to pursuing
a zero-carbon strategy.”
Adrian Smith, Founder at AS+GG the architect for some of the
tallest tower projects in the world such as the Jeddah Tower in
Saudi Arabia and Burj Khalifa in Dubai, opened up about the
inspiration behind the design and sustainability of the Forbes
International Tower.
“The Forbes International Tower has been designed to take
maximum advantage of the site both regarding views to the
center of the new business district on its east and the planned
Axial Park on its west. By orienting the tower, we also maximize
the amount of power generation through the integration of built
in Photovoltaic systems which in turn will generate enough
energy to power this building.”
AS+GG Architecture has always prioritized sustainability in
its designs and with the current technology available these large
towers that ordinarily would take up a lot of space and energy
are minimised through the use of technology and analytics
“THE FORBES INTERNATIONAL TOWER
HAS BEEN DESIGNED TO TAKE
MAXIMUM ADVANTAGE OF THE SITE
BOTH REGARDING VIEWS TO THE
CENTER OF THE NEW BUSINESS
DISTRICT ON ITS EAST AND THE
PLANNED AXIAL PARK ON ITS WEST
The talent pool
Robert Forest,
Adrian Smith
and Gordon Gill
from AS+GG
Architecture
CBNME
ARCHITECTURE
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 31
Gordon Gill, Founding Partner at
AS+GG, who’s work includes the design
of the world’s first net zero-energy
skyscraper, the Pearl River Tower in
Guangzhou, China, the world’s first
large-scale positive energy building,
Masdar Headquarters, the next world’s
tallest tower, Jeddah Tower in Jeddah
Saudi Arabia, explains:
“There are numerous analytical
models that are used to run scenarios
for the environmental performance,
comfort and energy and carbon analyses
that are done for our buildings. As part
of the design process, the findings can
determine direction and solutions for
the design and help literally form the
building and its expression. This is a
process of understanding and discovery
as we test a range of balanced equations
that come together to solve the design
and make the building feasible. Without
a high level of technology at all phases
of the project, solutions related to
everything from performance to
aesthetics; installations
Maged Marie,
Magnom
Properties CEO.
THERE ARE NUMEROUS
ANALYTICAL MODELS
THAT ARE USED TO
RUN SCENARIOS FOR
THE ENVIRONMENTAL
PERFORMANCE,
COMFORT AND
ENERGY AND CARBON
ANALYSES THAT ARE
DONE FOR OUR
BUILDINGS.
>>>
A BEACON OF INFLUENCE
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CBNME
ARCHITECTURE
intelligent building technology to streamline smart operations.
Harmonious biophilic elements have been incorporated to
assist in air circulation, bring greenery, and enhance employee
wellbeing. Clean and efficient technologies such as solar will be
utilized to improve building envelopes and reduce thermal energy
needs.
In partnership with leading global partners, the futuristic
tower will utilize advanced technologies including fully
automated HVAC field devices to drive energy efficiency and
reduce emissions and is primed to achieve a Platinum LEED
certification.”
The location of Forbes International Tower in one of the most
prestigious addresses in the world – the New Administrative
Capital (NAC) in Cairo, Egypt – inspired us to push the
boundaries of environmental sustainability.
“Like NAC, Magnom Properties and Forbes share a vision for
the long-term and together we have committed to exploring low
carbon pathways in line with the country’s ambitious Vision 2030
and net zero goals,” said Maged
and maintenance, can be affected. Our sustainable approach
to net zero life cycle carbon solutions demands this complex
interrelationship between systems that balance the art and
science of our work.”
Maged further added how technology leads to an extended
building lifecycle: “Forbes International Tower is an innovative
example of responsible, energy efficient, carbon reduction
design. It is people-centric, prioritizes carbon neutrality, and
features solar panels on the roof, fully automated HVAC field
devices for efficient heating and cooling, and a host of modern
IN PARTNERSHIP WITH LEADING GLOBAL
PARTNERS, THE FUTURISTIC TOWER WILL
UTILIZE ADVANCED TECHNOLOGIES
INCLUDING FULLY AUTOMATED HVAC
FIELD DEVICES TO DRIVE ENERGY
EFFICIENCY AND REDUCE EMISSIONS AND
IS PRIMED TO ACHIEVE A PLATINUM LEED
CERTIFICATION.
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 33
A BEACON OF INFLUENCE
In addition to Egypt’s goal of being
an ESG leader, they are committed
to the United Nations Sustainable
Development Goals (SDGs). One of
Egypt's key initiatives for achieving the
SDGs is the Sustainable Development
Strategy (SDS): Egypt Vision 2030,
which aims to promote sustainable
development through economic, social,
and environmental reforms.
The goals set out by Egypt are echoed
through Magnom Properties goals and
objectives: “Our developments are all
for the long-term, as we wish to leave a
legacy that shapes generations to come.
To fulfil this vision, we will continue
to seek carbon-neutral solutions to
drive value through architecture.
Our human-centric design approach,
sustainable material selection and
reliance on renewable energy solutions
will be significant in delivering
solutions that address the challenges
of urbanization and climate change,”
commented Maged.
Apart from Egypt, Magnom
Properties has also set its goal to
develop sustainable real estate,
commercial and lifestyle projects in
Saudi Arabia and wider MENA region.
“In line with our vision of redefining
and shaping evolving lifestyles of
community members, we will focus on
building high value commercial and
lifestyle projects in KSA, Egypt and
the wider MENA region. These new
developments will be a model of best
practices in sustainability in line with
Saudi Arabia’s net zero vision for the
future,” said Maged.
THE NEXT ICONIC PROJECT
There have been numerous iconic
construction projects throughout
history that have captured the
imagination of people around the
world.
In the 21st century, several new
iconic construction projects have been
completed or are currently underway.
One of these is the Burj Khalifa in
Dubai, which is currently the tallest
building in the world. Another is the
Shanghai Tower in China, which is the
second-tallest building in the world
and features a unique spiraling design.
These iconic construction projects
demonstrate the incredible creativity
and ingenuity of architects and
developers.
Could the Forbes International Tower
become a landmark in Cairo, as the
Burj Khalifa is in Dubai - Maged and
Adrian Smith certainly think so due to
its innovative sustainable qualities and
benchmarks that have been set.
“The Forbes International Tower
will certainly be a landmark, not just
in Cairo but across the region and the
world as it aims to set new standards
in high-performance, green building
design by harnessing local natural
resources in a sustainable manner,” said
Maged
“The project will certainly become a
landmark for Cairo due in large part to
its highly resilient and highly innovative
sustainable qualities and for the beauty
and elegance of the tower itself,”
commented Adrian.
OUR HUMAN-CENTRIC DESIGN
APPROACH, SUSTAINABLE
MATERIAL SELECTION AND
RELIANCE ON RENEWABLE
ENERGY SOLUTIONS WILL BE
SIGNIFICANT IN DELIVERING
SOLUTIONS THAT ADDRESS THE
CHALLENGES OF URBANIZATION
AND CLIMATE CHANGE
>>>
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Something that Maged has
always emphasised is the
importance of the project that it
is not about it being sustainable
and energy efficient but bringing
the human element about it as
well. Whether it comes to the
health of the individual or ensure
they are safe within the building.
“Magnom Properties and Forbes
also remain committed to
delivering a carbon neutral tower
that integrates smart systems
to improve energy-efficiency,
protect the health of occupants
and ensure better safety,” said
Maged.
For Adrian Smith, this is an
important element too, “As
societies evolve in the way they
live, work and play, so does
architecture change to meet
the demands of the future.
Innovative ideas can lead the
way in this regard, such as the
groundbreaking John Hancock
Center in Chicago that, when
built in 1968 was the first tall
tower to contain a mixture of
uses such as office, residential,
shopping, restaurants, and
observatory. On the other end of
the spectrum, we have decades
old buildings designed for single
use that have outlived their
initial purpose, however, are
durable and resilient enough to
be rehabilitated for new uses and
extended building life.”
Gordon Gill added:
“Performance based architecture
allows us to understand the
broader implications of our
environment and how people live
and use the buildings we design.
Adrian Smith + Gordon
Gill Architecture
(AS+GG) specialises
in high-performance,
energy-efficient, and
environmentally friendly
architecture. They built the
spectacular Burj Khalifa.
CBNME
ARCHITECTURE
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 35
“The primary values of supertall and megatall structures is to both
act as an Iconic catalyst for development on sites directly surrounding
these towers and in doing so create a significant identity to the district,
city and sometimes the country where they are built. In some cases,
these structures define the city, such as the Eiffel Tower in Paris and
the Empire State building in New York.”
Also, the MENA region offers up new opportunities for the architect
firm where their projects are already influencing the development of
new projects. “The Middle East has allowed us to explore a range
of scales of our work; from master plans for cities, such as Expo
City in Dubai, to the tallest buildings in the world in Jeddah. We are
constantly challenged by the visions for these regions and welcome
those opportunities to help explore new solutions for the Middle East
that can serve as tangible examples for the world,” said Gordon Gill.
“The primary objective for us is to bring the highest level of quality
to the large scale complex mixed-use projects that we have become
known for and to design these buildings to bring a heightened level
of sustainability, both culturally and environmentally to the built and
unbuilt world,” concluded Adrian Smith
It allows us to be site specific, culturally
specific and to advance the science behind
the art of design. In this way, the work is
always unique, strives to offer a healthier
and more intelligent building”
Apart from the Forbes International
Tower project, Magnom Properties,
has embedded in their philosophy to be
ecologically conscious in all their projects.
“All our projects are rooted in the
principles of sustainability. We take a
holistic approach to both planning and the
construction process to address the urgent
issues of climate change and urbanization.
Through all our projects across the region,
we aim to create long-term community
impact and contribute to building greener,
smarter, beautiful cities.
At Magnom Properties, our philosophy
of excellence is also realized through
strategic partnerships with experts who
are the best in their respective fields. We
believe in the power of collaboration to
drive change. Across all our projects, we
are partnering with renowned names and
brands to harness advanced technologies
and set new standards in environmental
sustainability.”
The ambitions of Magnom to set the
sustainability standards could see more
Iconic projects being built by the group in
the near future.
THE INFLUENCE OF AS+GG ARCHITECTURAL
PROJECTS IN THE MIDDLE EAST
Projects such as the Forbes International
Tower are set to take centre stage in
Egypt's New Administrative Capital, a
massive development project that aims to
create a new city from scratch, located 45
kilometers east of Cairo. The project is
expected to cost over $45 billion and will
be developed over multiple phases, with
the first phase already completed. The
new capital is planned to cover an area
of 700 square kilometers and will have a
population of approximately 6.5 million
people when completed.
Many of AS+GG mega projects are
implemented with the idea of further
developing a city. After all if you have a
mega structure in an area more projects
and developments will take place around
this. Adrian Smith explain how these
projects act as a catalyst for development.
AWARD WINNING PROJECT & FUTURE GROWTH PLANS
The Forbes International Tower was awarded the Luxury Commercial
Project of the Year as the Design Middle East KSA Awards this year.
The project was recognised for its outstanding sustainable features,
innovative elements, and contribution to the surrounding region. It’s
certain that the project will have more scope to win more awards. The
project sets the benchmark for future projects in the region and with
sustainability being a key component for a plethora of governments
you could see more projects like this in the near future. For Maged
and Magnom Properties they see positive outcomes for future
sustainable projects and economic growth in the MENA region
“In the Middle East, real estate continues to grow from strength
to strength and is a core driver of economic growth and investment
of choice. Global studies affirm a positive outlook for the market,
and we are keen on growing in the region with the right partners,”
concluded Maged.
PERFORMANCE BASED
ARCHITECTURE ALLOWS US TO
UNDERSTAND THE BROADER
IMPLICATIONS OF OUR
ENVIRONMENT AND HOW
PEOPLE LIVE AND USE THE
BUILDINGS WE DESIGN.
A BEACON OF INFLUENCE
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CBNME
DESIGN
MINIMALIST
HOW BRAND CREATIVE USED EASY COLOURS, SHAPES, AND
MATERIALS TO GIVE MINIMALIST A TIMELESS FEEL BY DRIVING
INFLUENCE FROM NATURE.
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 37
B
rand creative worked its magic once again
on its most recent project, Minimalist,
which inaugurated its main retail store
in Dubai’s City Centre Mirdif. In August
2023, Minimalist, a brainchild of Ahmad
Yousuf, emerged as a demure luxury fragrance
and accessories destination, redirecting the design
industry with its unwavering commitment to the
beauty of simplicity. This experiential concept
resonated with the idea that genuine beauty lies in
the most unassuming colours, curves, and textures,
aiming to evoke positive emotions by drawing
inspiration from the natural world.
Minimalist Dubai was built on the essence of
the sun’s splendour, the boundless reflections of
the ocean, and the organic curves of an unending
horizon. Premium experiences were created here by
leaving ordinary distractions at the door, ushering
in a new era of shopping that embraced the art of
minimalism.
Design concept
The goal of Minimalist was to create a shopping
destination that honoured the timeless attraction of
well-designed timepieces, jewellery, leather goods,
and fragrances while establishing itself as a premium
yet approachable brand. The challenge was to
develop a concept that stood out in experience and
brand positioning, offering mood-enhancing products
in a space that was timeless, memorable, Instagram-
worthy, and multi-sensory—a place that radiated
happiness and positivity.
Approach
The strategy approach taken by Brand Creative for Minimalist’s
store design revolved around creating pleasant feelings by
borrowing inspiration from nature, including the ocean,
sunlight, and organic land curves. The minimalist design style
was defined by clean lines, neutral hues, and softly curved edges,
with touches of gold representing happiness and the warm
warmth of a sunset.
Final execution
The store’s bright, open, floor-to-ceiling glass entrance entices the
passersby with its play of light and luxury, drawing them into
a world of opulence. Inside, guests are welcomed by an island
display featuring bespoke jewellery selections, complimented
by blue suede seats held up by bronze legs. Above the island,
floating pearl-inspired lights add a whimsical element to the
ambiance of the space. We created symmetry with reflective
surfaces that soothe the beholder’s eyes. The store’s design
engages the senses by enabling guests to immerse themselves in
the Minimalist world through sight and scent, with the aroma of
Arabic coffee and seductive perfumes floating through the air.
Minimalist’s mission was to design products that celebrated
simplicity and minimalism, focussing on what truly mattered in
life.
The final launch marked a refined shift in the retail luxury
sector. The devotion of the design to simplicity, quality, and
positive experiences is redefining luxury and making it more
accessible to individuals who appreciate the beauty in simplicity.
Collaboration in the development of this design culminated
in the formation of a philosophy and dedication to customer
delight, which resulted in Minimalist introducing a new elegance
in retail luxury.
MINIMALIST | A TIMELESS FEEL BY DRIVING INFLUENCE FROM NATURE
CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 37
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SUPPLIER
How has the year been so far in terms of business and
performance for the Universal Trading Company?
Universal Trading has had an exceptionally strong year.
Particularly in our projects business, where we have secured
prestigious projects and will install over 2,700 project kitchens
with Nolte Küchen this year alone. We have also installed over
5000 appliances for projects as well with premium brands AEG,
Ignis and TurboAir.
Beyond our sales performance, we are also proud of the efforts
we’ve put in to expand our business over the last few years
through strategic marketing. This year, we saw the benefits of
all those efforts. Our brand recognition on social platforms has
grown exponentially. We have enjoyed recognition from media
partners and from the engagement our brand ambassadors have
brought us.
Can you tell us about some of your recent high-profile
projects?
We continue to work with some of the UAE’s best
developers. Last year we secured one of our most
prestigious projects to date, the Harmony Villas at Tilal
Al Ghaf by Majid Al Futtaim. Installation for that project
began this year.
This year we will complete installation for over 100
kitchens at the Qaryat Al Hidd Development at Saadiyat
Island and over 1,100 kitchens with Meydan for two
different developments. One of those developments is the
Canal Front Residences overlooking the beautiful Dubai
Water Canal. It is poised to be a highly-sought after
community. Together with Nolte Küchen, we’ve created
amazing designs for each of these projects.
AHEAD
CURVE
OF THE
Ziad Abdel Nour,
The General Manager
of Universal Trading
Company
THE GENERAL MANAGER OF UNIVERSAL TRADING COMPANY, ZIAD
ABDEL NOUR, TALKS ABOUT HIGH-PROFILE PROJECTS, EMERGING
TRENDS, AND THE NOLTE KÜCHEN SUB-BRAND, NOLTENEO
Page 39
CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 39
AHEAD OF THE CURVE | ZIAD ABDEL NOUR
When working with developers, how do you support
them?
We support developers with these large projects from the
conception stage all the way through to installation.
We don’t just sell kitchens, wardrobes and vanities in bulk,
we work together with developers and designers taking on a
consultant role helping them select the perfect designs, storage
solutions, finishes and product ranges to make special and
perfect selections.
From our offices in Dubai and Abu Dhabi, we have a team
of 120 people who work collectively to make large projects
happen and work with our in-house designers to also make
each retail customer’s experience seamless.
What are some emerging trends in the industry?
We have been fortunate to work with great designers both in
our own showrooms and for development projects. This has
given us a front seat to what designers are looking for and what
is enticing our retail customers.
Open floor plan designs, neutral tones and kitchens with
multi-functional elements are continued trends.
However, this year we’ve also seen a lot more color be
incorporated into home design spaces than in the last few years.
Colors like green, gold and red are used for partial designs or
accent pieces in a fresh new way that brightens up the home
and creates character.
Can you tell us more about your brand ambassador
Nisrine Moghraby, author and founder of Harfnoon Design
Studio? How has your partnership engaged the online
audience?
We know that influencers and brand ambassadors are an
important factor in helping us increase our brand recognition
and connecting us to bigger audiences. Working with Nisrine
has been the perfect partnership because as a designer,
she knows exactly how to create beautiful spaces. As an
influencer and media personality, she knows her audience and
understands how to connect with them in a meaningful way,
easily integrating our brand into her content. It’s been such a >>>
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CBNME
SUPPLIER
great journey to watch her design her
own Nolte kitchen. It really gives the
audience an in-depth look into the full
process from design to installation. When
we are able to convert those audience
members into customers, they come into
our showrooms knowing what to expect
and also having some design tips on hand
from the content Nisrine has produced. It
really has been a great partnership for us.
Nisrine Moghraby: “Working with
Universal Trading has been a fun
partnership for me. We have worked
together to create great digital content
and engaging events that really connect
with our audiences in a new way. When I
started creating the layout for my own
kitchen, the designers in the showroom
were incredibly helpful and I was able
to bring to life my ideas with all the
elements Nolte Küchen has to offer. Now
that my kitchen is finished, it really is a
dream space that my family and I will be
able to create memories together for years
to come.”
What has been challenging for you
this year?
We all know that business in the UAE
has exploded in the last few years. This
has brought new competitors to the
market which is great because that means
consumers have a lot of options to choose
from. However, it can be confusing for
consumers to navigate the differences
in price, product quality, selection
range, manufacturing location, design
possibilities and installation timelines.
We believe our premium product
quality, competitive pricing and excellent
service and installation puts us ahead
of competitors. Our kitchen and home
appliance brands are premium quality,
made in Europe with high standards for
sustainability and production.
Nisrine Moghraby,
brand ambassador,
author and founder
of Harfnoon Design
Studio
Page 41
Since UTC is the exclusive
distributor of Nolte Küchen in the
UAE, tell us more about the most
recent Nolte sub-brand, nolteneo.
nolteneo is Nolte Küchen’s luxury
range offering highest quality materials,
fronts, finishes and design possibilities.
For customers who want a more
bespoke aesthetic and want to take
modern design to the next level,
nolteneo is the right choice. With
options like mirrored door fronts and
interior lighting in each drawer box,
nolteneo gives customers the German
quality product that Nolte is known
for without compromising on unique
elements.
What brand-new offerings can
we anticipate from UTC in the
wardrobes segment and product
category?
We’re excited to announce our
partnership with Italian wardrobe
brand Giessegi. This partnership will
enable us to create beautiful custom-
made wardrobe solutions for projects.
Like the other brands we work
with, Giessegi is a European company
making products with the highest
standards for quality and sustainability.
We will be able to offer versatile
solutions and a wide range of finishes
and components for wardrobes and
walk-in wardrobes. It is an exciting
expansion for us to offer this new
category for projects and with a
product and brand that is truly a
luxury offering.
In what direction do you see the
industry moving? Where do you
see Universal Trading Company in
the next few years?
We know that the industry in the
UAE will continue to grow. As more
people move to the region, the need
for home design solutions and home
appliances with exceptional quality
will be in high demand.
Developers continue to build
massive mega developments across
the UAE. We know that they
understand the need for premium
kitchens and appliances while also
working with companies who are
able to help them be cost-efficient.
We’re proud that we’ve been the
leading company to work with
developers in this way and we’re
looking forward to bigger projects in
the coming years.
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BETAM
NAVIGATING A SUSTAINABLE FUTURE
I
n the Bin Dasmal Group’s vast portfolio, BETAM, which
stands for Bin Dasmal Engineering Technologies &
Management Co. L.L.C., assumes a vital responsibility
for advancing excellence across multiple operational
dimensions. This article explores Bin Dasmal Group’s
venture into sustainable farming and the crucial role played
by its subsidiary, Bin Dasmal Engineering Technologies &
Management (BETAM), in supporting this groundbreaking
initiative.
Bin Dasmal Engineering Technologies & Management
Co.LLC (BETAM) stands as a distinguished ISO 9001:2015,
ISO·14001:2015, ISO 45001:2018 certified company, proudly
boasting over four decades of operational excellence.
This remarkable company offers a comprehensive suite
of integrated services, encompassing Civil and MEP
(Mechanical, Electrical, and Plumbing) solutions. BETAM’s
diverse portfolio encompasses a wide spectrum of services,
ranging from Civil & MEP Projects, MEP Retrofit, Interior Fit-
Out, Outdoor Floor Cooling, Facility Management, Energy
Services, Smart Metering Solutions, IAQ (Indoor Air Quality)
Solutions, Sustainable Farming Solutions, to MEP Annual
Maintenance Contracts.
BETAM’s commitment to sustainability is not just a
philosophy but a well-entrenched strategy guiding their
every endeavor. They firmly believe in offering services and
products that not only meet the highest standards of quality
but also ensure environmental responsibility and social
commitment.
Sustainability, in their view, is a foundational pillar of growth
and continuous success in a world marked by constant
change. In line with this ethos,
BETAM has meticulously integrated environmental, Social,
and Governance (ESG) principles into its business operations.
This commitment to ESG is vividly reflected in a multitude of
initiatives that have not only added economic value but also
enriched the social fabric.
BETAM’s service offerings are meticulously designed to align
with the current demands for reflecting the contemporary
need for environmentally sustainable and energy-efficient
practices and technologies across various industries and
sectors while remaining compliant with local mandates on
energy efficiency and reduction. This demand is driven by
environmental concerns, regulatory requirements, consumer
preferences, cost savings, and technological advancements.
CBNME
ADVETORIAL
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 43
BETAM’S offerings include a
comprehensive suite of solutions, such
as conducting thorough energy audits
to assess buildings’ energy efficiency,
identifying cost-effective energy
conservation measures, and offering
customized smart metering solutions
that empower end-users to monitor
their water and power consumption,
thereby promoting resource efficiency.
One of BETAM’s remarkable
achievements lies in its accreditation
as an Energy Service Company (ESCO).
With a formidable track record in
delivering energy-saving projects,
BETAM has played a pioneering role
in the implementation of Continuous
Monitoring and Control (CLM) systems.
Notably, the Nakheel Palm Tower
Project serves as a prime example of
their innovation in action. This project
has resulted in significantly enhanced
operational efficiency and substantial
energy savings, all made possible
through the meticulous collection
and analysis of granular energy
consumption data beyond conventional
contracting, BETAM is committed to
sustainability, with a strong emphasis
on maintaining a low carbon footprint
and aligning its services with clients’
unique needs.
In the context of ekthaar, BETAM has
emerged as a critical enabler of this
innovative farming venture. During the
planning and execution of the farming
infrastructure, BETAM placed an
unwavering emphasis on sustainable
engineering practices. The greenhouse,
net house farm, and container-
based vertical farms developed by
ekthaar were meticulously designed
in accordance with the latest
international green building standards
and regulations. BETAM’s commitment
to sustainability allowed ekthaar
to optimize construction costs by
repurposing waste materials from
previous projects. Moreover, it enabled
ekthaar to achieve enhanced crop
production, improved crop quality, and
increased production efficiency.
BETAM | NAVIGATING A SUSTAINABLE FUTURE
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CBNME
BEACHFRONT
INVESTING IN LUXURY
BEACHFRONT PROPERTY:
IS IT WORTH IT?
BY ALI SAJWANI
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 45
INVESTING IN LUXURY BEACHFRONT PROPERTY: IS IT WORTH IT?
I
’ve been fascinated with the ocean
for as long as I can remember.
I’ve always found the sea to be
a calming influence, and since
learning to scuba dive, I’ve
developed a deep appreciation
for marine life. For me, aquatic
environments are among the most
exhilarating to be found anywhere on the
planet.
It’s therefore no surprise that I love
spending time at the beach. While diving
holds a special place in my heart, I’m
passionate about a range of marine
activities, from wakeboarding to sailing.
And when I’m not getting my adrenaline
fix, there’s nothing I enjoy more than
strolling along Dubai’s pristine coastline
with my family.
I imagine this love for beachfront living
is something that I have in common with
many other UAE residents. After all,
those lucky enough to call the Emirates
home are spoilt for choice when it comes
to coastal destinations and activities –
and our leaders are working diligently
to capitalise on this unique selling
point. Dubai’s plans to develop 54km
of beaches, for example, are expected
to significantly increase the city’s luxury
waterfront property inventory, providing
an additional boost for our already-
booming real estate market.
The question is: does luxury beachfront
property represent a worthwhile
investment?
Capital appreciation
The first thing that any would-be
investor should note is that Dubai’s
waterfront property rates have more
than doubled in certain prime locations
since the global pandemic. While one
may expect developments such as Palm
Jebel Ali – which will add 110km to the
Emirate’s coastline – to dampen demand,
industry experts anticipate it will take
several years before the segment begins
to plateau.
What’s more, demand for coastal real
estate is by no means limited to Dubai.
Property prices in Ras Al Khaimah’s
Mina Al Arab, Al Marjan Island and Al
Jazah Al Hamra locales are expected to
witness a 21% uptick over the coming
year, according to figures released by
Realiste. Ras Al Khaimah welcomed
record numbers of tourists in H1 2023,
with luxury beachfront resorts cited as
the primary driver of property demand
and prices in the Emirate.
Property sales in Abu Dhabi are also
on the rise, with beachfront locations
such as Al Reem Island, Yas Island, Al
Raha Beach and Saadiyat Island proving
most popular among apartment buyers,
according to Property Finder.
The upshot is that demand for luxury
coastal real estate in the UAE looks
to be on course for further growth,
meaning any investors who are still
considering diversifying their portfolios
with beachfront assets haven’t missed the
boat.
Strong rental yields
The high rents commanded by luxury
beachfront properties represent another
major plus point for prospective
investors. In fact, the waterfront
neighbourhoods of Bluewaters and
Jumeirah Beach Residence were identified
as two of the three highest-yield rental
areas in Dubai by Realiste earlier this
year.
On a broader level, the UAE’s property
market continues to offer attractive
rental returns for investors. In Dubai,
gross rental yields averaged 7.2% in
the final month of last year, up from
6.19% during the corresponding period
of 2021. While Abu Dhabi’s rental
yields experienced a marginal decline
during the same period, they still
registered a healthy average of 6.37%
in December 2022. Several locations in
Ras Al Khaimah, meanwhile, witnessed
impressive rental yields during the first
half of 2023, with highlights including
11.61% returns among apartments in
Yasmin Village.
Put simply, beachfront properties in
the UAE represent potentially lucrative
additions for investors looking to bolster
their rental assets. Demand for these
units, both as full-time residences and
vacation rentals, has remained strong,
resulting in consistently higher yields in
comparison to inland properties.
Sought-after locations
Right now, the numbers certainly add
up. Whether you’re looking for a home
that will appreciate in value over time
or an asset that can offer healthy rental
returns, UAE beachfront real estate
currently boasts all the hallmarks of a
sound investment.
The reason these assets appeal to
me, however, is more emotional. The
fact is that regardless of how much
the Emirates – or any other nation,
for that matter – extends its coastline,
waterfront properties will always have
the advantage of scarcity over inland
alternatives. Combined with other selling
points such as exclusive beach access,
luxurious amenities and breathtaking
views of the Arabian Gulf, this leads me
to believe that these assets will continue
to outperform their counterparts
regardless of wider market conditions.
Investing in luxury beachfront
real estate also makes sense from a
diversification standpoint as it represents
a sought-after niche in an already strong
sector. By adding coastal assets to your
existing portfolio, you can help spread
your risk while opening up fresh avenues
for rental and appreciation-related
returns.
So, is beachfront property worth your
consideration? Well, there’s no such
thing as a sure thing when it comes to
investment, but you won’t find many
stronger prospects in the UAE’s real
estate market.
“PROPERTY PRICES IN RAS AL KHAIMAH’S
MINA AL ARAB, AL MARJAN ISLAND AND AL
JAZAH AL HAMRA LOCALES ARE EXPECTED
TO WITNESS A 21% UPTICK OVER THE
COMING YEAR, ACCORDING TO FIGURES
RELEASED BY REALISTE.”
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SUSTAINABLE TOMORROW
This forum aims to inspire and empower construction, architects,
designers, real estate developers, and stakeholders in the logistics,
transport, electric vehicles, energy, and architecture sectors. By
exploring key topics and discussing innovative solutions, this forum
will equip attendees with the knowledge and insights to implement
sustainability practices in their projects, becoming catalysts for
positive transformation in sustainability.
INNOVATE TODAY FOR A
OUR PARTNERS
Real Estate
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CINZIA FARISÈ - CEO, OMAN CABLES
& CEO, PRYSMIAN GROUP – MEART
REGION
PANEL 1 | CONSTRUCTING TOMORROW’S WORLD
UNLEASHING SUSTAINABILITY IN THE BUILT ENVIRONMENT
1. Net zero energy buildings - what is
net zero, what market is doing
> Collaborative approaches
Exploring the design and construction
of buildings that generate as much
energy as they consume, reducing
carbon footprints and energy costs
it can no longer be postponed, as it is
essential to place sustainability at the
center of our business through a wider
journey.
At Oman Cables, as part of Prysmian
Group, we undertook this journey years
ago and formalized it in 2021, with the
definition of the Climate Change Ambi-
tion and adherence to the Science
Based Target initiatives.
For Oman Cables and for Prysmian
Group this is not a simple objective,
but the cornerstone of a development
and growth strategy that has in our
stakeholder engagement a specific
distinctive trait.
This is our holistic approach to sus-
tainability, where we deepen a proac-
tive dialogue with our main stakehold-
ers, sharing projects, experiences and
needs.
Today, in our Group, all production
processes take place with a view to
sustainability and our commitment is
no longer focused only on our own op-
erations, but on the entire value chain.
We work to anticipate the needs of
the market by strengthening our en-
gagement with suppliers and focusing
on continuous innovation, leveraging
our technological and industrial leader-
ship to amplify the positive impact
that our Group can generate for the
community.
We do this through a dedicated
structured ESG plan and organization,
with a Steering Committee that meet
on a monthly basis and where each
CBNME
SUSTAINABILITY INNOVATION FORUM 2023
Page 49
one take personal accountability for
leading in a highly ethical way and ful-
filling the broader social expectations.
And with 6 teams engaged oh precise
tasks, able to carry our numerous
projects, involving Net Zero, Circularity,
Innovation, Value Chain, Sustainable
Finance and Sustainable HR, innovat-
ing not only in term of product, but also
in term of approach, for the long-term
value of our group.
Specifically, net zero energy buildings
require green products and solution.
Which is why it is essential to encour-
age partnerships among developers,
contractors, architects, and suppliers
to foster sustainable construction
practices and drive innovation through
our green products.
Again, we actively engage with
prominent developers, to form strate-
gic partnerships aimed at promoting
sustainable construction practices
and driving innovation. We emphasize
sustainability through effective energy
management, maximized utilization of
renewable energy sources, utilization
of recycled materials and low-carbon
products, efficient waste management,
and promotion of product circularity.
In a nutshell, building up supply chain
(often through cross-sector partner-
ships), is certainly one area that should
now be prioritized for those navigating
the challenges of the green building.
Many of the unique challenges to scal-
ing green businesses remain educa-
tion and adoption barriers for many
sustainable products.
2. Sustainable urban development
> Green infrastructure approaches /
innovations
A new energy economy is emerging,
helping to meet today great challenges.
We see here 3 macrotrends:
> The energy transition - From fos-
sil fuels to renewable sources for
low carbon future,
> The digitalization of our world -
Channeling and transporting an
explosion of big data,
> The electrification of society -
Enabling the application of electri-
cal power throughout the world.
In this context, developing reliable and
capable grid infrastructure for power
transmission and distribution is key for
a sustainable urban development.
We are aware that the world is mov-
ing towards a direct convergence
between clean energy and digital
infrastructures. For this reason, as a
producer, we play a role of technologi-
cal enabler in the energy and digital
transition processes, responding to
the global challenges of the coming
decades through a development model
based on innovation and decarboniza-
tion. By our wide products’ offering to
the market, we have an important role
in the energy transition.
In this sense, boosting the integration
of sustainable principles into urban
planning, focusing on compact cities,
mixed-use developments, and green
infrastructure is essential. With our
business we offer innovative solutions
to decarbonize the world in which we
live. And we are committed to having a
concrete impact also in our operations,
by decarbonizing and reducing our
footprint as much as possible, helping
our stakeholders to do the same.
At OCI, we recognize the pivotal role
that sustainable urban development
plays in shaping future. Our cables are
not just conduits of electricity; they
are enablers of smart, energy-efficient
cities that align with the nation’s vision
for a greener tomorrow.
As an integral part of Oman’s infra-
structure ecosystem, OCI is committed
to fostering sustainable urbanization.
Our advanced cable technologies sup-
port the realization of compact cities
by efficiently transmitting power, mini-
mizing energy losses, and promoting
the seamless integration of renewable
energy sources. >>>
INNOVATE TODAY FOR A SUSTAINABLE TOMORROW
“WE WORK TO ANTICIPATE
THE NEEDS OF THE MARKET
BY STRENGTHENING
OUR ENGAGEMENT
WITH SUPPLIERS AND
FOCUSING ON CONTINUOUS
INNOVATION, LEVERAGING
OUR TECHNOLOGICAL AND
INDUSTRIAL LEADERSHIP
TO AMPLIFY THE POSITIVE
IMPACT THAT OUR GROUP
CAN GENERATE FOR THE
COMMUNITY.” - Cinzia Farisè
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Green infrastructure is a cornerstone of
sustainable urban planning, and OCI is
dedicated to powering such initiatives.
Through innovation in cable design,
we contribute to the creation of green
spaces, smart grids, and efficient light-
ing solutions, all of which are essential
components of urban sustainability
drive.
The concept of mixed-use devel-
opments aligns perfectly with OCI’s
approach to cable solutions. Our cables
enable the integration of various
systems, from energy distribution to
communication networks, facilitating
the development of vibrant, walkable
neighborhoods that reduce carbon
footprints and enhance quality of life.
Coming to Green Materials and
Technologies, Sustainable Innovation
is also a fundamental asset of our
strategy and is concentrated above all
in product design: the goal is to define
increasingly green solutions with lim-
ited environmental impact.
The goal of reducing the carbon foot-
print is also consistent with the circular
economy roadmap established by
our Group, which provides for actions
aimed at achieving a share of revenues
deriving from sustainable products
equal to 57% in the EU and 19% in the
rest of the world, in addition to a share
of 15-16% recycled content on polyeth-
ylene jackets and copper by 2025.
Again, we are developing innovative
products called Eco-cable.
Aligned with EU Eco-label standards,
EcoCable supports net ZERO scope 3
targets and aims to establish a credible
eco-labeling system, going beyond
mere “green-washing”.
The EU Eco-label criteria serve as
a universal language for eco-friendly
best practices across supply chains,
and Oman Cables is proud to be the
first to develop such a proprietary sys-
tem together with Prysmian Group.
ECO CABLE is the first green eco-label
in the cable industry and uses objective
and measurable evaluation criteria to
establish the contribution that cables
can provide in terms of their effect on
climate change, inspired by ISO/Type II
self-certification 14021.
ECO CABLE responds to our commit-
ment and initiative to provide traceabil-
ity and transparent and clear informa-
tion on the ecology and sustainability
of our product portfolio, using evalua-
tion methods with recognized crite-
ria based on our three key factors: SUS-
TAINABILITY, RELIABILITY AND QUALITY.
All products labeled as ECO CABLE
have passed the internal qualifica-
tion process through the sum of the
accumulated values obtained for each
of the 6 evaluation criteria: carbon foot-
print, substances of very high concern,
recyclability and circularity, recycling
input rate, environmental benefits,
cable transmission efficiency.
The concepts of sustainability and in-
novation go hand in hand: there can no
longer be innovation that is not sustain-
able and there can be no sustainability
without innovation. Our efforts aim to
achieve set goals through our Innova-
tion4Sustainability and our innovative
products.
SAHUL HAMEED, GENERAL MANAGER
AT BIN DASMAL ENGINEERING TECH-
NOLOGIES AND MANAGEMENT CO.LLC
[BETAM]
Net zero energy buildings - what
is net zero, what market is doing &
Green materials & technologies
Net Zero Energy Buildings (NZEBs)
From a contractor’s perspective, con-
structing tomorrow’s world with a focus
on sustainability in the built environ-
ment involves a holistic approach.
This approach encompasses green
materials, energy-efficient technolo-
gies, innovation, and staying aligned
with market trends and regulations.
1. Sustainable Material Selection:
Incorporating Renewable Materials to
reduce the environmental impact of
construction.
Choosing materials with a low carbon
footprint and responsible manufactur-
ing processes helps minimize emis-
sions associated with production.
2. Energy-Efficient Construction
Techniques:
Using high-performance insulation
materials and techniques ensures
better thermal resistance and energy
efficiency.
Off-site construction methods, like
prefabrication and modular construc-
tion, can reduce waste and construc-
tion time, leading to energy and cost
savings.
I would like to refer our associated
company as practical example in line
CBNME
SUSTAINABILITY INNOVATION FORUM 2023
Page 51
CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 51
with compliance of the above:
> TROSTEN, A Bin Dasmal Group Company has prioritised
sustainability and energy efficiency.
> Specializes in manufacturing Centralized Air Conditioning
& Kitchen Ventilation Equipment.
> Manufacturing facilities are located in Dubai Investments
Park spread over 200,000 sqft
> Complete facility operating on RENEWABLE CLEAN SOLAR
ENERGY.
> 3884 solar panels employed.
> 2.7 GWh of clean energy generated annually.
> c. Savings of 2000 metric tonnes of CO2 annually
> Equivalent to removal of 470,000 cars from the road.
> Eurovent certification with EC/DC motors.
> Motor efficiency of >80% against standard AC motors
efficiency ranges between 40-55%.
> Power savings up to 65%.
> 100% Factory lighting % by LED.
> Nesting software used for fabrication, thereby, reducing
the sheet metal scrap considerably.
SUSTAINABLE URBAN DEVELOPMENT WITH A FOCUS ON
GREEN INFRASTRUCTURE APPROACHES AND INNOVA-
TIONS:
Contractors play a pivotal role in shaping sustainable urban
development through the integration of green infrastruc-
ture approaches and innovations. By embracing sustain-
able building practices, incorporating future technologies,
and aligning with market trends, contractors can actively
contribute to constructing cities that are environmentally
responsible, resilient, and in harmony with nature.
Urban Agriculture:
Vertical Farms and Greenhouses:
Contractors can build vertical farms
and greenhouses to promote local
food production and reduce the car-
bon footprint of food transportation.
Rooftop Farming: Utilizing rooftops
for urban farming enhances food
security and reduces urban heat
island effects.
Innovation and Future Technolo-
gies:
Exploring vertical farming systems,
hydroponics, and aquaponics can
enhance urban food production.
I would like to refer and highlight
how a MEP contracting company
as practical example in providing
Sustainable Farming Solutions:
Ekthaar is Bin Dasmal Group’s own
newly formed Sustainable Farming
Solutions in line with the execution of
the latest international green building
standards and regulations. This busi-
ness vertical is created to address
the need of the hour utilizing the
Group’s strength of strong access to
MEP and Civil projects to make a dif-
ference positively by addressing the
challenges of regional food short-
ages and insecurity by implementing
the 3R concept of reduce, reuse, and
recycle to effectively contribute to
the agricultural sector responsibly.
As a part of numerous sustainable
initiatives undertaken by Ekthaar, a
construction waste management
program was put into effect which
promoted the use of the various
waste materials from the projects in
the assembly of the green house, net
house, and indoor vertical farming
infrastructure. This approach has
helped Ekthaar in providing cost ef-
fective sustainable farming solutions
to its various customers across the
industry.
Ekthaar offers fresh produce all
through the year by using only 5%
of the actual soil and water while
being able to save 25-30% of the
total construction cost by reusing
construction waste materials and as
a result becoming a commercially vi-
able solution for tackling the region’s
food security issues.
INNOVATE TODAY FOR A SUSTAINABLE TOMORROW
“FROM A
CONTRACTOR’S
PERSPECTIVE,
CONSTRUCTING
TOMORROW’S
WORLD WITH
A FOCUS ON
SUSTAINABILITY
IN THE BUILT
ENVIRONMENT
INVOLVES
A HOLISTIC
APPROACH.”
- Sahul Hameed
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PANEL 2 | DRIVING THE GREEN REVOLUTION:
HARNESSING HYDROGEN AND EXPLORING RENEWABLE
ENERGY OPPORTUNITIES IN THE MIDDLE EAST
ALI ALSHIMMARI, INTERNATIONAL AS-
SETS MANAGER – GCC AT ABU DHABI
NATIONAL ENERGY COMPANY (TAQA),
YEAR OF SUSTAINABILITY EXPERT,
AND NATIONAL EXPERTS PROGRAM
FELLOW
Regional Renewable Energy Poten-
tial:
How does the UAE/Middle East’s
geography contribute to its vast
renewable energy potential? Which
specific countries in the region
stand out for their solar, wind, and
geothermal energy potential?
The unique geographical features of
the UAE and Middle East, character-
ized by abundant sunlight, expansive
deserts, and powerful winds, signifi-
cantly enhance their renewable energy
potential. The region’s location on
tectonic plate boundaries also offers
geothermal energy opportunities.
Specific countries in the region are
notable for their renewable energy
initiatives:
1. United Arab Emirates (UAE): A
frontrunner in solar energy, especially
in Dubai and Abu Dhabi, with large-
scale projects like the Mohammed bin
Rashid Al Maktoum Solar Park with
5 GW capacity which equivalent to
remove 6.5 MT of carbon, Al Dhafrah PV
solar power plant once operational will
mitigate 2.4 million tonnes of carbon
dioxide annually, and Noor Abu Dhabi
Solar Power Plant which covers an
area of 8 square kilometres and fea-
tures 3.2 million solar panels, the plant
produces approximately 1.2 gigawatt of
power, reducing reliance on the usage
of natural gas for electricity generation
resulting in a carbon footprint reduc-
tion of 1 million metric tonnes per year.
CBNME
SUSTAINABILITY INNOVATION FORUM 2023
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 53
2. Saudi Arabia: Has ambitious
renewable energy goals, investing in
solar and wind projects, utilizing its
vast desert landscapes and coastal
regions.
3. Morocco: A regional leader in solar
and wind energy, home to the Noor
Ouarzazate Solar Complex and numer-
ous coastal wind farms.
4. Egypt: Holds significant potential
for solar and wind energy, with pro-
jects like the Benban Solar Park and
plans for wind energy expansion in the
Gulf of Suez region.
These nations, among others, are
actively leveraging their renewable
energy potential, aiming for energy
diversification, reduced fossil fuel reli-
ance, and a sustainable future.
A. Government Initiatives and Poli-
cies:
Could you provide examples of the
renewable energy policies and regula-
tory frameworks adopted by the
UAE/GCC? How have these policies
influenced the adoption of renewable
energy technologies?
The UAE and the Gulf Coopera-
tion Council (GCC) countries have
established various renewable energy
policies and regulatory frameworks to
foster the uptake of renewable energy
technologies. Here are some examples:
1. The UAE Energy Strategy and the
National Hydrogen Strategy: Both
strategies are important steps towards
the UAE’s goal of achieving net zero
emissions by 2050. The UAE Energy
Strategy will help to reduce the UAE’s
reliance on fossil fuels by increas-
ing the share of clean energy in the
energy mix to 50%, which will reduce
greenhouse gas emissions and help to
mitigate climate change. The National
Hydrogen Strategy will support the
development of hydrogen-powered
transportation and industry and help
create a new clean energy industry in
the UAE, by the creation of jobs, boost
economic growth, and diversification
of the UAE’s economy.
2. Feed-in Tariffs (FiTs): Several coun-
tries in the UAE/GCC, including the UAE,
Saudi Arabia, and Jordan, have initiated
FiT programs. These policies provide
long-term contracts and competitive
electricity prices for renewable energy
producers, incentivizing investment
in solar, wind, and other renewable
projects.
3. Renewable Portfolio Standards
(RPS): A few countries, such as
UAE, have implemented RPS policies
requiring a specific proportion of the
electricity mix to originate from renew-
able sources. This ensures a steady
increase in renewable energy deploy-
ment and propels the development of
renewable projects.
4. Green Energy Certificates (RECs):
Some countries, including the UAE,
have introduced REC systems. These
certificates embody the environmental
attributes of renewable energy gen-
eration and can be traded separately
from the electricity. RECs offer financial
incentives for renewable energy pro-
jects and attract investors.
5. Incentives and Subsidies: Re-
gional governments offer a range of
incentives and subsidies to promote
renewable energy adoption, including
tax benefits, customs duty exemptions,
and low-interest loans for renewable
projects. For instance, Saudi Arabia
introduced a subsidy program to sup-
port the installation of residential solar
energy systems.
6. Public-Private Partnerships
(PPPs): Cooperation between govern-
ments and the private sector is a
crucial aspect of renewable energy
policies. Governments in the UAE/ >>>
INNOVATE TODAY FOR A SUSTAINABLE TOMORROW
“WE WORK TO ANTICIPATE
THE NEEDS OF THE MARKET
BY STRENGTHENING
OUR ENGAGEMENT
WITH SUPPLIERS AND
FOCUSING ON CONTINUOUS
INNOVATION, LEVERAGING
OUR TECHNOLOGICAL AND
INDUSTRIAL LEADERSHIP
TO AMPLIFY THE POSITIVE
IMPACT THAT OUR GROUP
CAN GENERATE FOR THE
COMMUNITY.” - Cinzia Farisè
Page 54
54 | CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023
WWW.CBNME.COM
GCC have formed partnerships with
international companies and inves-
tors to develop and finance renewable
energy projects, attracting expertise,
technology, and funding to expedite
the adoption of renewables.
These policies and regulatory frame-
works have significantly influenced the
uptake of renewable energy technolo-
gies in the UAE/GCC. They offer clear
incentives, reduce financial risks,
and create a favourable investment
environment. Consequently, we have
witnessed.
B. Decarbonization and Hydrogen:
What role can the UAE play in the
Middle East/global efforts to develop
a hydrogen economy? How can the
region leverage its existing energy
infrastructure to become a significant
player in hydrogen production and
distribution?
The UAE is well-positioned to be a
pivotal player in the global and regional
hydrogen economy due to the follow-
ing factors:
1. Renewable Energy Resources: The
UAE’s ample solar resources make it
a prime location for green hydrogen
production via electrolysis, utilizing
renewable electricity to convert water
into hydrogen.
2. Infrastructure: The UAE’s estab-
lished energy infrastructure, including
ports, pipelines, and logistics networks,
can accommodate hydrogen produc-
tion, storage, and distribution. Existing
oil and gas infrastructure can be re-
purposed for hydrogen, minimizing the
need for extensive new investments.
3. Geographic Location: The UAE’s
strategic position between Europe, Asia,
and Africa makes it a potential hub for
hydrogen production and distribution.
It can serve as an export gateway to
global markets, capitalizing on its prox-
imity to key energy consumers.
4. R&D Investment: The UAE’s sub-
stantial investment in research and
development, particularly in renewable
energy and clean technologies, can
extend to hydrogen research. This will
drive innovation in electrolysis tech-
nologies, storage, and hydrogen use,
bolstering the UAE’s role in the hydro-
gen economy.
5. Hydrogen Imports: While the UAE
can produce green hydrogen domesti-
cally, it can also consider importing blue
or green hydrogen from other coun-
tries. This would diversify the hydrogen
supply chain and bolster the regional
hydrogen economy.
To solidify their role in hydrogen pro-
duction and distribution, the UAE and
the region could:
a) Policy and Regulatory Framework:
Establish comprehensive policies
and regulations that foster hydrogen
production, deployment, and use. This
includes setting targets, defining incen-
tives, and setting safety and quality
standards.
b) Infrastructure Development: Invest
in the necessary infrastructure for
hydrogen production.
In my opinion: Given the hydrogen
sector’s forecasted expansion to a
remarkable $870 billion by 2050, the im-
portance of strategic alliances cannot
be overstated. These partnerships are
pivotal in driving sector-wide growth,
spurring innovation, and expediting the
proliferation of sustainable solutions.
To address our energy issues, we
must enhance our collaborative efforts
in technological innovation. Hydrogen
stands as a potent solution to de-
carbonize sectors that are tough to
electrify. The UAE is leading this charge,
accelerating the production of green
hydrogen, which is derived from zero
and low-emission technologies. In alli-
ance with the oil and LNG industry, the
UAE is also steering the global dialogue
on the creation of a transparent, global
market for green hydrogen by develop-
ing robust standards and certification
schemes. The ultimate objective is to
foster a sustainable, equitable global
hydrogen ecosystem that is beneficial
to all nations.
“THE UNIQUE
GEOGRAPHICAL FEATURES
OF THE UAE AND MIDDLE
EAST, CHARACTERIZED
BY ABUNDANT SUNLIGHT,
EXPANSIVE DESERTS,
AND POWERFUL WINDS,
SIGNIFICANTLY ENHANCE
THEIR RENEWABLE ENERGY
POTENTIAL.”
- Ali Alshimmari
CBNME
SUSTAINABILITY INNOVATION FORUM 2023
Page 55
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Page 56
56 | CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023
WWW.CBNME.COM
RASSO BARTENSCHLAGER
GENERAL MANAGER
AL MASAOOD POWER DIVISION
Regional Renewable Energy Poten-
tial:
a. How does the UAE/Middle East’s
geography contribute to its vast
renewable energy potential?
Due to the location of the Middle East,
most countries have abundant sun
light available throughout the year.
With an average of over 2000 kWh/
m2 /Year solar radiation, this geo-
graphical area is ideal for producing
energy with Solar systems.
Which specific countries in the
region stand out for their solar, wind,
and geothermal energy potential?
With 2264 kWh/m2/Year, Oman is
one of the countries that receive the
highest solar irradiation in the middle
east region. Despite this fact, it has
only recently started to consider and
invest in solar energy.
Similarly, excellent wind resources
are available in the MENA region,
particularly in Southern Morocco, the
areas around the Gulfs of Suez and
Aqaba in Egypt, Jordan, north-west
Saudi Arabia, and south of Oman.
The Middle East has a potential
for geothermal Energy however the
natural heat source besides feasibil-
ity studies, has not been taped in
yet. Saudia Arabia has decided to
consider geothermal energy as a
viable option for the energy transi-
tion. The UAE looks now to use the
geothermal heat for desalination
plants as the temperatures average
around 100oC.
b. What are some challenges associ-
ated with harnessing and maximiz-
ing renewable energy resources
in the Middle East? How can these
challenges be overcome?
Some of the challenges besides the
regions significant potential are, water
scarcity which effects the use of con-
centrated solar Power that requires
large amount of water. The Intermit-
tency of Sun and Wind, that affects the
reliability of these energy sources. The
costly and time-consuming infrastruc-
ture investments that are required.
Energy subsidies that are affecting the
impact of making sustainable energy
less affordable. Political and Geographi-
cal tension that can affect the invest-
ment and trade with renewable energy
projects. Technical expertise that is re-
quires and needs to be developed first
CBNME
SUSTAINABILITY INNOVATION FORUM 2023
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CONSTRUCTION BUSINESS NEWS ME | OCTOBER 2023 | 57
to be widely available. Energy storage
to manage the intermittence of renew-
able energy sources and the Regula-
tory frameworks, that are required
to attract investments in renewable
energy projects. Beside the challenges,
the many Middle Eastern Countries are
actively investing in renewable energy
projects and working to overcome
these challenges.
Government Initiatives and Policies:
a. Could you provide examples of
the renewable energy policies and
regulatory frameworks adopted by
the UAE/GCC?
The UAE has implemented a range of
policies and frameworks, including the
UAE Vision 2021, the UAE Energy Strat-
egy 2050, Renewable Energy Target,
the Abu Dhabi Economic Vision 2030,
the Abu Dhabi Global Market (ADGM)
Regulatory Framework, The UAE Green
Agenda, the Dubai Clean Strategy
2050, the UAE Federal Electricity and
Water Authority (FEWA), Utility Scale
Solar Projects and International Col-
laborations, these demonstrate the
UAE’s commitment to transitioning into
a sustainable and diversified energy
mix.
How have these policies influenced
the adoption of renewable energy
technologies?
The energy policies and frameworks
made it possible to implement early
pilot projects that rapidly turned into
lighthouse projects. As example the
Mohammed bin Rashid Al Maktoum So-
lar Park which is with a planned capac-
ity of 5,000 megawatts by 2030 the
largest single solar park in the world.
b. What incentives and targets have
been set by governments in the
region to promote the transition to
renewable energy?
Many Countries in the region have
set their renewable energy targets
starting in a range from 30% of its
electricity from renewables by 2030 to
the most aspiring target of 52% of its
electricity from renewables in Mar-
rocco by 2030.
With UAE, Saudia Arabia, Jordan, Leba-
non & Oman, are among the countries
in the Middle East incentivizing and
promoting the use of renewable en-
ergy by a net metering the scheme.
How effective have these measures
been so far?
Through Government investments in
lighthouse projects, and net metering
schemes, residential and commercial
installations are gaining momentum.
Net metering can be highly effective
in the Middle East, considering the re-
gions solar potential and the economic
benefits that is available for consum-
ers. However, the success depends
on many factors such as supportive
policies, grid infrastructure, consumer
awareness and the economic feasibil-
ity.
Technology and Innovation:
a. Could you share recent techno-
logical advancements that have
significantly contributed to the
growth of renewable energy in the
Middle East?
Advanced and matured solar PV tech-
nology with higher efficiency and more
cost effective, Energy Storage Systems
including Lithium-Iron Batteries and
thermal storage systems have become
more effective and affordable and ad-
vance grid technologies that improve
the integration of renewable energy
into the existing power grid.
How have these innovations im-
proved the efficiency and scalability
of renewable energy sources?
These technology advancements did
not only increase the efficiency and
reliability of renewable energy sources,
but have also contributed to the re-
gions capacity, playing a vital role in the
continued growth of renewable energy
in the Middle East.
b. In what ways is the Middle East
embracing energy storage solu-
tions and smart grid integration to
optimize the utilization of renewable
energy?
By integrating energy storage and
smart grid technologies, the region
intends to overcome challenges with
the intermittent nature of renewable
energy sources, to enhance the reliabil-
ity, efficiency, and the sustainability of
energy systems. These developments
are crucial for optimizing the utilization
of renewal energy and to reduce the
dependence on fossil fuel in the region.
Are there any notable projects in this
regard?
As example, the Mohammed bin Rashid
Al Maktoum Solar Park a Molten Salt
Thermal Energy Storage System or the
Abu Dhabi based Emirates Water and
Electricity Company (EWEC) that has
announced the commencement of a
400-megawatt battery storage project.
Outlook and Roadmap:
a. What trends do you foresee in the
future of renewable energy develop-
ment in the Middle East?
As the region is poised to play a
significant role in the global transition
to clean energy, the up- scaling of the
existing installed solar power capacity,
merging wind energy to the portfolio,
combining energy storage systems
to stabilize the grid, green hydrogen
production to use excess energy and
a smart grid integration are view of
the foreseeable trends in the renew-
able energy development in the region.
Nonetheless, the electric vehicle
adoption, Energy efficiency initiatives,
Private sector investments, green
financing and the local manufacturing
and innovation are collectively reflect-
ing the commitment to sustainable
energy development in the Middle East.
How might evolving technologies
and changing market dynamics
shape the region’s energy transi-
tion?
Evolving technologies and chang-
ing market dynamics will continue to
accelerate the transition to renewable
energy in the Middle East.
As there is cost reduction, energy
storage advancements, digitalization
IoT, green hydrogen, and electric vehi-
cle charging infrastructure will make
renewable energy sources further
accessible, reliable, and cost effective
that leads to sustainable and diversi-
fied energy mix. >>>
INNOVATE TODAY FOR A SUSTAINABLE TOMORROW
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b. Are there any upcoming tech-
nologies or approaches that could
revolutionize the renewable energy
landscape in the Middle East?
New emerging technologies as Floating
Solar, the green hydrogen produc-
tion, enhanced geothermal systems,
nano technology for energy storage,
AI in energy management, microgrids
and decentralized energy and carbon
capture and utilization (CCU) hold the
potential to revolutionize the renewable
energy landscape in the Middle East.
As research and development efforts
continue, some of these innovations
may became key drivers of the region’s
energy transition.
How can governments and industries
prepare for these changes?
Being proactive and forward thinking,
supports governments in the Middle
East for these changes. Important
steps include, investing in research and
development, supporting startups and
innovation ecosystems, collaboration
with the industry, developing the regu-
latory frameworks, incentify technology
adoption, support grid modernization,
capacity building, education and long-
term planning can position govern-
ments to harness the full potential of
emerging renewable energy technolo-
gies to drive economic growth, reduce
carbon emission and enhance energy
security.
Decarbonization and Hydrogen:
a. How critical is hydrogen in the
decarbonization of sectors that are
challenging to electrify, such as
heavy industry and aviation, in the
Middle East?
Hydrogen plays a critical role in the
decarbonization of sectors that are
challenging to electrify. The Heavy
Industry such as steelmaking and the
cement production, require extremely
high temperatures that are difficult to
achieve with electricity alone. Hydro-
gen can be used as a high-temperature
heat source to replace fossil fuel. The
aviation sector can use fuel cells and
hydrogen based synthetic fuels that of-
fers a potential solution for long- range
aviation, where battery-electric options
are limited due to weight and range
limitations. In the Middle East, with its
abundant solar and wind energy poten-
tial, green hydrogen production can be
particular attractive.
Can you provide examples of suc-
cessful hydrogen adoption in these
sectors?
One example is the Hydrogen produc-
tion for chemical feedstock in Germany.
BASF is producing green hydrogen used
to generate ammonia, a critical compo-
nent in the production of fertilizers and
other chemicals.
Another one is the hydrogen pow-
ered aircraft Zero Avia, UK. In 2021 a
successful test flight with a hydrogen-
electric aircraft demonstrated the
feasibility hydrogen in aviation for short
haul routes.
b. What role can the UAE play in the
Middle East/global efforts to develop
a hydrogen economy?
The UAE can play a significant role
both regionally and globally due to its
strategic location, abundant renewable
energy resources, and its commitment
to sustainability. The UAE can contrib-
ute to the large-scale green hydrogen
production and hydrogen export, by
investing in research and innovation, In-
frastructure development, and building
strong international partnerships. Fur-
thermore, carbon Capture and utiliza-
tion combined with knowledge sharing
and its financial resources positions
the UAE as an Energy transition leader.
How can the region leverage its
existing energy infrastructure to be-
come a significant player in hydrogen
production and distribution?
By capitalizing on its existing energy in-
frastructure, combined with its renew-
able energy potential, the Middle East
can position itself as a major player in
the global hydrogen market.
Hydrogen Economy:
a. Could you elaborate on the concept
of a hydrogen economy and its po-
tential benefits for the Middle East?
It is important to say that the suc-
cessful development of a hydrogen
economy in the Middle East requires
strategic planning, infrastructure,
regulatory support, and international
collaboration. The benefits, including
reducing carbon emissions, economic
diversification, and enhanced energy
security, makes the interest of a hydro-
gen economy a compelling opportunity
for the region.
How might it transform the energy
landscape and promote sustainabil-
ity?
To fully realize benefits and promote
sustainability, the development of a
hydrogen economy requires collabo-
ration among governments, industry
stakeholders, and the global commu-
nity. Investments in research, technol-
ogy development, infrastructure, and
regulatory frameworks are essential to
unlock the full potential of hydrogen as
a sustainable energy source.
b. What are the key challenges and
opportunities associated with transi-
tioning to a hydrogen-based energy
system in the Middle East?
Challenges associated with transition-
ing to a hydrogen-based energy system
are the high production cost, energy
intensity in the production, infrastruc-
ture development, required technol-
ogy advancements, safety concerns
around hydrogen, ensuring hydrogen
purity, market demand and the required
water resources.
Nevertheless, by navigating these
challenges, opportunities include
abundant renewable energy resources,
the export of hydrogen, diversification
of the economy, grid stability, energy
security, to gain technology leadership,
global sustainable contribution, and a
circular economy.
How can collaboration between gov-
ernments, industries, and research
institutions address these chal-
lenges?
Collaboration between governments,
industries and research institutions
is crucial to effectively address these
challenges.
Areas where collaboration is par-
ticularly important is research and
development, Infrastructure develop-
ment, regulatory frameworks, education
and training, Funding and investments,
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and commercialization of technologies. This collaborative approach is essential for
realizing the regions potential.
Hydrogen Production:
a. Compare the environmental and economic implications of different methods
of hydrogen production, such as grey, green, and blue hydrogen. How can these
production methods be integrated into the energy strategies of the UAE and the
Middle Eastern countries?
The choice of production method depends on the UAE’s environmental goals, energy
resources and budget. A balanced approach may require a mix of these methods over
time, with a gradual shift towards greener hydrogen as technology advances and cost
decrease.
b. Given the diverse methods of hydrogen production, what factors should Middle
Eastern nations consider when selecting the most suitable approach for their
energy needs and sustainability goals?
Each nation should conduct a comprehensive assessment that considers their
unique circumstances, resources, and goals to determine the most suitable approach
to hydrogen production. Many factors play a role in the assessment and should con-
sider the availability of resources, environmental goals technology and infrastructure,
costs and economics, energy security local demand, public perception, and education
as well as a long-term vision.
Integration and Synergies:
a. How can the UAE/Middle East integrate its abundant renewable energy re-
sources with hydrogen production to create a symbiotic energy ecosystem?
By combining renewable energy resources with the hydrogen production in a symbi-
otic ecosystem, the Middle East can reduce carbon emissions, enhance energy secu-
rity, and diversify its economy whilst levering its natural advantage in both renewable
energy and hydrogen production. This approach aligns with global efforts to combat
climate change and transition towards a sustainable energy system.
What are the potential synergies
between renewable energy tech-
nologies and hydrogen produc-
tion?
The potential synergies are de-
scribed as energy storage, grid
balancing, decarbonizing industries,
transportation, heating and cooling,
ammonia production, export and
trade, carbon capture and utiliza-
tion (CCU) research and innovation,
hydrogen as an energy carrier and
distributed energy generation. They
all contribute to the decarbonization
of various sectors, improve energy
resilience, and support the transition
to a cleaner and more flexible energy
model.
b. Are there any examples of suc-
cessful projects or initiatives in the
UAE/Middle East that showcase
the integration of renewable en-
ergy and hydrogen production for
maximum efficiency and impact?
Yes, there are notable projects in
the region, such as Siemens Energy,
TotalEnergies, Marubeni Corporation,
Department of Energy in Abu Dhabi,
Etihad Airways, Lufthansa Group and
Khalifa University, Masdar is leading
the development of a demonstration
project for the production of green
hydrogen and sustainable aviation
fuels (SAF).
> Masdar, bP, and ADNOC have formed
a UK-UAE new energy partnership
that includes four agreements, of
which Masdar is party to two:
> Masdar, bp, and ADNOC, along with
Etihad and Tadweer, have agreed to
explore the production of sustain-
able aviation fuels in the UAE using
solar-to-green hydrogen and waste
gasification.
Masdar has agreed to acquire a
stake in bp’s proposed green hydro-
gen project, HyGreen Teesside, which
is to produce 60 megawatts (MW)
electrical input of hydrogen at start-
up in 2025, increasing to up to 500
MWe by 2030.
Masdar and ENGIE formed a US$5
billion strategic alliance to help drive
UAE’s green hydrogen economy,
which includes: >>>
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> Development of a 200 MW green
hydrogen plant in the UAE with Masdar,
Engie, and Fertiglobe.
Masdar, Hassan Allam Utilities, and
Infinity Power signed agreements with
the General Authority for Suez Canal
Economic Zone, the New and Renew-
able Energy Authority, the Egyptian Elec-
tricity Transmission Company, and The
Sovereign Fund of Egypt, related to the
development of 4-gigawatt (GW) ca-
pacity green hydrogen plants in Egypt,
which includes:
> Development of a 2 GW green hydro-
gen project in the Suez Canal Economic
Zone.
Masdar is developing a 2,000 MW
capacity integrated offshore wind and
green hydrogen project in Azerbaijan, as
part of a 4,000 MW project agreement
between Masdar and the Ministry of
Energy of the Republic of Azerbaijan.
Socioeconomic Impact:
a. How might the transition to renew-
able energy and the development of a
hydrogen economy affect job creation
and economic growth in the UAE/Mid-
dle East?
Overall, the transition will drive job crea-
tion, stimulate economic growth, and
position the region as a leader in the
global shift towards sustainable and
low-carbon energy systems. However,
it requires careful planning, investment,
and policy support to maximize these
benefits while managing challenges
associated with the transition.
Are there any potential challenges in
terms of workforce skills and market
dynamics?
The potential challenges are techno-
logical advancements, automation,
globalization, changing demographics,
digital divide, evolving industry demand,
cybersecurity threats and remote work.
Addressing these challenges involves a
combination of education and train-
ing initiatives, workforce development
programs, and industry partnerships to
ensure the workforce remains adapt-
able and capable of meeting evolving
market demands.
b. What role can international collabo-
rations and partnerships play in ac-
celerating the adoption of renewable
energy and hydrogen technologies in
the UAE/Middle East?
Collaboration is the key to success in
many ways, a partnership gives access
to expertise, technology transfer, financ-
ing, risk sharing, market expansion,
policy alignment, research and develop-
ment, infrastructure development and
capacity building. A partnership can lev-
erage these resources for sustainable
development whilst addressing global
energy and environmental challenges.
Are there any notable cross-border
initiatives in this context?
Few notable initiatives are the GCC
Interconnection Authority (GCCIA)
working on enhancing power grid
connectivity among Gulf Cooperation
Council (GCC) member states. The
Arab Renewable Energy Commission
that focuses on promoting renew-
able energy development across
Arab League member states and the
World Bank’s Mena CSP Knowledge &
Innovation Program.
Balancing Priorities:
a. As the UAE/Middle East seeks
to transition towards renewable
energy and hydrogen, how can
countries balance their existing en-
ergy exports with domestic energy
needs and sustainability goals?
Balancing the existing energy exports
with the domestic energy needs, and
sustainable goals can be complex but
an achievable endeavour. Consid-
eration is required when it comes to
diversifying energy exports, gradual
transition, investments in local con-
sumption, energy efficiency, consid-
ering hydrogen for export, diversify
the economy and setting of clear
policy goals.
b. What strategies can the UAE and
Middle Eastern nations imple-
ment to ensure a smooth and just
transition, addressing concerns
related to energy security, eco-
nomic stability, and environmental
protection?
Strategies need to be tailormade
and specific for each country, this
will help addressing their concerns.
Considering the diversification of
the energy mix, hydrogen economy,
energy efficiency, grid integration,
carbon pricing, skills development,
green financing, environmental
regulation, economic diversification,
available data and research, a just
transition framework and a log-term
plan will help to achieve a smooth
and just transition that balances en-
ergy security, economic stability, and
the environmental protection whilst
seizing the opportunities presented
by clean and hydrogen technologies.
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For our second panel, ‘Sustainability in transportation/EV,’ we hosted Vinay Premachandran, Sales
Director at Powertech Mobility and COO of Powertech Group of Companies; Tobias Maier, CEO of
Saloodo! Middle East and Africa; Shashi Shekhar Singh, Director of New Markets at Yango GCC;
Shailen Shukla, Chief Logistics Officer at PicTruc; and Alaa El-Huni, Chief Business Officer at CAFU.
PANEL 3 | SUSTAINABILITY IN TRANSPORTATION/EV
S
ustainability in transportation
refers to initiatives and plans aimed
at reducing the environmental
impact of transportation systems
while promoting effectiveness, conser-
vation, and the use of renewable en-
ergy sources. As we all know, logistics
organisations that want to lessen their
environmental effect, run efficiently,
and satisfy the rising demand for
eco-friendly practices must consider
sustainability in transportation. Here
are some crucial elements and tactics
that logistics organisations may use to
adopt transportation sustainability:
Fleet Management:
Efficient Vehicles: Purchasing fuel-
efficient, low-emission automobiles is a
wise investment. To cut pollution, think
about switching to trucks powered by
natural gas, electric, or hybrids.
Route optimisation: Use route plan-
ning and optimisation tools to save
emissions, cut fuel use, and minimise
empty miles.
Regular Maintenance: Maintaining
the fleet to ensure the cars are running
as efficiently as possible, lowering
emissions and the need for replace-
ments.
Alternative Fuels:
Biofuels: Investigate the usage of bio-
fuels derived from sustainable sources
to propulsion cars.
Hydrogen Fuel Cells: Investigate using
hydrogen fuel cells to provide zero-
emission transportation options.
Consolidating Cargo:
When it’s feasible, combine shipments
to lessen the amount of traffic and
emissions.
Last-Mile Solutions:
To lessen traffic and pollution, look at
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last-mile delivery alternatives for met-
ropolitan areas such as electric vans,
cargo bikes, or micro-mobility.
Bringing a few insights forward from
our panel discussion:
1. How is the Middle Eastern land-
scape developing for e-mobility?
As the Middle East works to lessen
its environmental impact, diversify its
energy sources, and promote envi-
ronmentally friendly transportation
options, the region is seeing significant
e-mobility (electric mobility) advance-
ments.
“Businesses and governmental
organisations are electrifying their
fleets frequently. For instance, many
delivery and taxi services in the area
are switching to electric cars to cut
expenses and emissions,” comments
Shailen Shukla, Chief Logistics Officer
at PicTruc.
Additionally, with strong government
support, several Middle Eastern na-
tions have started ambitious e-mobility
initiatives. For instance:
> UAE: By 2030, the UAE wants
42,000 electric vehicles (EVs)
to be on the road. Particularly in
Dubai, parking and charging for
electric cars are now free.
> Saudi Arabia: Saudi Arabia has
been working to build charging
infrastructure nationwide to reach
its goal of 1.5 million electric vehi-
cles by 2030.
> Jordan: To encourage the use
of electric vehicles, Jordan has
reduced registration costs and
implemented tax exemptions.
“While much has been accomplished,
there are still many obstacles to over-
come, such as additional infrastruc-
ture development, overcoming range
anxiety, and ensuring that electric
vehicles are accessible and affordable.
But the Middle East is actively embrac-
ing e-mobility to lessen its reliance on
fossil fuels, cut emissions, and develop
a more sustainable and environmen-
tally friendly transportation system,”
comments Shailen.
What are some of the challenges
the EV Charging Infrastructure is
facing?
“The UAE’s push for Electric Vehicle
adoption hinges on successfully ad-
dressing challenges associated with
charging infrastructure in many ways,”
said Vinay Premachandran, Sales Di-
rector at Powertech Mobility and COO
of Powertech Group of Companies. The
different ways are:
> Infrastructure Development: A
comprehensive charging network
is required, especially between Abu
Dhabi and Dubai.
> Standardization: A unified ap-
proach across different EV brands
is necessary to simplify charg-
ing for all users. Ensuring all the
charging infrastructure caters to
CCS2 (Combined Charging System
2) standards rather than a multi-
standard is advisable.
> Electricity Demand: Increased
EV adoption means greater power
demand. Grid enhancements and
decentralized renewable energy
installations such as containerized
Energy Storage Solutions or ESS
can help manage this surge.
> Energy Source: For EVs to be
genuinely sustainable, they should
primarily be powered by renewa-
bles. Continued solar and Hydro/
Wind energy expansion in the UAE
is essential.
> Public Awareness: Educational
campaigns can demystify EV usage
and charging, aiding adoption.
> Climate: Given the harsh environ-
ment, EV infrastructure must be
robust, and EV models should be
optimized for the region’s condi-
tions.
> Real Estate Constraints: Space-
saving solutions like vertical charg-
ing stations may be vital in dense
urban areas.
> Integration with Smart Grids: Link-
ing EV stations to smart grids aids
in energy optimization.
How can various partnerships accel-
erate the adoption of transportation
solutions?
As a tech-driven company, CAFU
continuously seeks to challenge the
status quo and exceed its custom-
ers’ expectations. “In addition to our
on-demand refuelling and mobile EV
charging solution, we have offerings to
include a range of convenient services
such as mobile car wash and other car
maintenance options,” shared Alaa El-
Huni, Chief Business Officer at CAFU. >>>
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To enable the growth of their business,
they have always been committed to
fostering the right strategic partner-
ships with those who possess a deep
understanding of the renewable energy
and mobility sectors and share their
passion for shaping the
future of these industries.
“Fostering partnerships
is when opportunities
arise. To truly accelerate
towards the future of
mobility, we believe col-
laborations will be crucial
to catapult us forward,”
Alaa continued.
They are proud to be a
platform that offers vari-
ous services to car own-
ers and operators, and as
such, they hope to attract
more producer-partners to
join their forum and offer
their exciting and con-
venient services to their
growing user base.
“At CAFU, we are driven
by our vision to disrupt
traditional models and en-
hance the lives of our cus-
tomers through innovative
solutions,” said Alaa.
What are some of the trends that are
being witnessed in the sustainable
transportation industry?
The transportation industry is at an
inflexion point, deeply influenced by
a greater focus on sustainability and
efficiency. “At Yango, we are keenly
aware of the role transportation plays
in global carbon emissions—account-
ing for around 24% according to the
International Energy Agency,” added
Shashi Shekar Singh, Director of New
Markets at Yango GCC. Consequently,
they are utilizing AI and machine learn-
ing algorithms to optimize routes and
reduce drivers’ dry runs, thus reducing
their environmental footprint and sav-
ing costs. “We’re not just stopping at
fuel optimization; our long-term plans
include exploring the feasibility of inte-
grating electric vehicles (EVs) into our
fleet,” said Shashi.
“THE UAE’S PUSH FOR
ELECTRIC VEHICLE ADOPTION
HINGES ON SUCCESSFULLY
ADDRESSING CHALLENGES
ASSOCIATED WITH
CHARGING INFRASTRUCTURE
IN MANY WAYS.”
- Vinay Premachandran
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In line with UAE’s government initiatives, 2023 is the Year of
Sustainability and its goal of reducing carbon emissions by
40% by 2030. Coupled with mobility as a Mobility as a Service
(MaaS) platforms, consumers can seamlessly choose the
most efficient route using a mix of transportation methods—
e-scooter, a shared ride, or public transport—further reducing
their carbon footprint.
Battery technology is another area where rapid advance-
ments are occurring. Sodium-ion batteries, which are lower
cost and have a lower energy density, and hydrogen fuel cells
that produce no emissions and have equivalent range and
performance to gasoline counterparts, offer disruptive alter-
natives to conventional lithium-ion batteries. Shashi contrib-
uted, “These new technologies could reduce the overall cost
of EVs, making them accessible to a broader audience, as
sales in this sector have more than tripled in three years.”
How do you see a sustainable future in logistics?
The logistics industry in the Middle East is swiftly embracing
electric mobility to enhance its sustainability efforts. With the
growing emphasis on reducing carbon emissions and envi-
ronmental impact, one is witnessing increased investments
by critical logistics players like the DHL Group in electric
vehicles and sustainable transportation solutions to lower
operational costs and meet stringent environmental regula-
tions. This transition is driving innovation in electric vehicle
technology and infrastructure, paving the way for a greener
and more sustainable future in logistics.
“As we march towards our goal of zero carbon emissions
by 2050, DHL remains committed to serving our customers
with smart digital solutions that improve sustainability and
efficiency. Our investment in the UAE’s first electric truck, the
Mercedes-Benz eActros 300, as well as the Volvo Electric
FM Truck, is an additional step in the direction of pioneering
innovative solutions which help us achieve our ambitious
sustainability goals and create unique solutions for our
valued customers,” explains Tobias Maier, CEO of Saloodo!
Middle East and Africa.
They are proud to put the vision into practice, and they are
doing this by committing to a set greenhouse gas (GHG)
emissions target by 2030 in line with the Paris Agreement,
investing EUR 7 billion to reach it. This investment will be used
to increase its use of sustainable aviation fuels, design all
new buildings to be carbon neutral, offer a comprehensive
portfolio of green products and electrify 60% of its last-mile
delivery by 2030. DHL already has over 30,000 e-vehicles for
pickup and delivery in operation and aims to provide sustain-
able alternatives for 100% of all core products and solutions.
Sustainability Innovation Forum 2023 was hosted by BNC
Publishing on August 31, 2023, at Sofitel Dubai The Palm.
“OUR INVESTMENT IN THE UAE’S FIRST ELECTRIC
TRUCK, THE MERCEDES-BENZ EACTROS 300,
AS WELL AS THE VOLVO ELECTRIC FM TRUCK,
IS AN ADDITIONAL STEP IN THE DIRECTION OF
PIONEERING INNOVATIVE SOLUTIONS WHICH HELP
US ACHIEVE OUR AMBITIOUS SUSTAINABILITY
GOALS AND CREATE UNIQUE SOLUTIONS FOR OUR
VALUED CUSTOMERS.”
- Tobias Maier
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CBNME
PROJECT
H
is Royal Highness Crown Prince Mohammed bin
Salman bin Abdulaziz, Deputy Prime Minister,
and Chairman of the Public Investment Fund (PIF)
launched ARDARA to develop its flagship destination
“AlWadi” in the Aseer region as its first destination,
aiming to be a first of its kind urban lifestyle destination for
local and international tourists. AlWadi has been developed
in line with the Public Investment Fund’s strategy to develop
distinctive experiences across the Kingdom, in line with Vision
2030.
The AlWadi destination, spanning 2.5 million square meters,
will adopt architectural styles and character inspired by
the heritage and unique character of the Aseer region. The
destination will adhere to global sustainability standards and
champion dynamic lifestyles by dedicating over 30% of the
project’s area as green and open spaces, offering 16 km of
waterfront, 17 km of walking and cycling tracks, as well as
cultural activities and community gatherings.
AlWadi will feature five distinct districts, each offering unique
experiences, consisting of 2,000 residence options ranging from
luxury apartments to modern villas, a selection of high-end
hotel accommodations, commercial spaces and high-quality
office areas, all developed in harmony with the region’s identity
and historical legacy.
ARDARA aims to provide numerous investment and
partnership opportunities for local and international investors
in multiple economic sectors including hospitality, arts, culture,
food and agriculture, retail and entertainment.
The launch of ARDARA aligns with PIF’s strategy to support
promising economic sectors and diversify income in the
Kingdom. Its flagship destination AlWadi is set to contribute
more than 19 billion Saudi riyals to the Kingdom’s non-oil
GDP by the year 2030 and will create thousands of jobs for
the region’s residents. AlWadi also contributes to the objectives
of the Aseer Development Strategy, “The Arabian Highland”,
announced by His Royal Highness the Crown Prince in 2021.
SAUDI CROWN PRINCE
LAUNCHES ARDARA AND ITS FLAGSHIP DESTINATION ALWADI
IN THE HEART OF ABHA
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