Construction Business News, September 2023
Page 1
THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION
PROFESSIONALS
EMIRATI WOMEN DAY
Leading & shaping
AWARDS
Sustainability Innovation
awards 2023
FACILITIES
MANAGEMENT
Leadership decision
making
S E P T E M B E R 2 0 2 3 | C B N M E . C O M
FACILITIES
MANAGEMENT
POWERHOUSE
JAMAL
ABDULLA
LOOTAH,
GROUP CEO
OF IMDAAD
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CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 3
FACILITIES
MANAGEMENT
POWERHOUSE
10
EMIRATI WOMEN DAY
LEADING & SHAPING
Roma Arora met with four
outstanding Emirati women who are
acclaimed for carving out a niche for
themselves in their chosen field and
represent the true essence of the
Emirati woman
18
OP-ED
HOW GCC COUNTRIES
Pioneer transformation in the building
and construction industry
20
TALKING POINT
THE CONSTRUCTION SECTOR’S
Missed opportunity of using low
carbon cement
28
AWARDS
SUSTAINABILITY INNOVATION
AWARDS 2023
Sustainability Innovation Awards
2023 is one of the leading events
applauding the achievements of the
region’s sustainability initiatives and
projects from all sectors in the Middle
East
58
FACILITIES MANAGEMENT
LEADERSHIP DECISION MAKING
In a race to be more technological
dependent, we find out how
Mohamed Saadeh, GM at Darwish
Interserve Facility Management,
through hisleadership and decision
making are ensuring their companies
are investing in their own technology
to provide better services and how it
can enhance value-added services
60
ASSET MANAGEMENT
ASSET MANAGEMENT AND
ASSET LIFESPAN MAXIMISING
EFFICIENCY AND PERFORMANCE
In the world of asset management,
understanding and optimising
the lifespan of assets is crucial for
businesses and organisations
Jamal Abdulla Lootah,
Group CEO of Imdaad
22
IN THIS ISSUE CBNME
28
60
Page 4
VISIT FAIRMONT.COM
Page 5
Experience
the
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6 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
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EDITOR’S NOTE
CBNME
C
onstructing and Designing
spaces with accessibility in mind
is essential, with various key
aspects to consider. Inclusive
design involves adopting best
practices to accommodate disabilities
and impairments effectively. It also
emphasizes the seamless incorporation
of assistive technologies from a
designer's perspective. Collaborating
closely with disabled communities
during the design process is crucial to
ensure their unique needs are met. The
concept of universal design is central,
aiming to create spaces accessible to
people of all abilities.
Maintaining a balance between
functionality and visual appeal is vital,
underlining the intrinsic connection
between accessibility and aesthetics.
These combined efforts lead to spaces
that are inviting, user-friendly, and
empowering for all individuals.
Prioritizing accessibility not only
aligns with legal and ethical standards
but also fosters social inclusion,
stimulates economic growth, and
strengthens community bonds. By
integrating inclusive design principles
into construction projects, designers
contribute to a fairer society that
enhances the quality of life for people
with disabilities while benefiting society
at large.
CEO
Wissam Younane
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Rabih Najm
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Vibha Mehta
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EDITORIAL DESIGN
Christian Harb
MARKETING MANAGER
Aaron Joshua Sinanbam
aj@bncpublishing.net
VIDEOGRAPHER
Alexander Bungas
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CONSTRUCTION BUSINESS NEWS ME
CONSTRUCTING AND DESIGNING
FOR ACCESSIBILITY
Page 7
Page 8
Nestled by the coast of Lusail sits the
splendor of Raffles and Fairmont Doha,
where luxury is rooted in even the
smallest details. Open the doors to
mesmerizing
hospitality
and
make
memories in a world of sophistication.
Page 9
raffles.com/doha | fairmont.com/doha
MEMBER OF - THE LIMITLESS LOYALTY PROGRAMME
Page 10
CBNME
EMIRATI WOMEN DAY
LEADING
& Shaping
E
very year on August 28, Emirati
Women's Day is observed. Her
Highness Sheikha Fatima bint
Mubarak Al Ketbi, widely known
as the Mother of the Nation, established
Emirati Women's Day in 2015, to
recognise significant achievements
in gender equality and women's
empowerment in the UAE.
ROMA ARORA MET WITH FOUR
OUTSTANDING EMIRATI WOMEN
WHO ARE ACCLAIMED FOR CARVING
OUT A NICHE FOR THEMSELVES
IN THEIR CHOSEN FIELD AND
REPRESENT THE TRUE ESSENCE OF
THE EMIRATI WOMAN.
10 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
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CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 11
LEADING & SHAPING
In conversation with Khadija Al Bastaki, Senior
Vice President of Dubai Design District (d3), part of TECOM Group.
DUBAI DESIGN DISTRICT is the region's
first and largest design district, housing the
most prominent worldwide, regional, and
local names in the art, design, and fashion
industries.
E
VERY YEAR ON AUGUST 28, EMIRATI
WOMEN'S DAY IS OBSERVED. WHAT DOES
THIS DAY MEAN TO YOU AS A SUCCESSFUL
EMIRATI WOMAN IN YOUR FIELD?
Emirati Women's Day holds a very
special place in my heart as an Emirati woman in the
field of design and creativity. It serves as a powerful
reminder of the significant progress that Emirati
women have made in various sectors, including the
design industry, celebrates the achievements and
contributions of women in our society, and reiterates
the immense potential that women possess to excel
in any domain they choose. Personally, this day
reinforces my commitment to breaking barriers
and inspiring fellow Emirati women to pursue
their passions fearlessly and relentlessly so they can
continue to contribute to the nation's growth.
How have former and contemporary leaders and
visionaries promoted and supported women's
empowerment and talent? Who inspires you the
most and why?
Throughout history, we have been fortunate to
witness the role played by the unwavering support
of former and contemporary leaders and visionaries
in raising the levels of women's empowerment and
talent in the UAE. Their efforts have paved the
way for greater gender equality and opportunities
for women across various sectors and created
an environment where women can thrive and
succeed. Among those who inspire me the most
is Her Highness Sheikha Manal bint Mohammed
bin Rashid Al Maktoum. As the President of the
UAE Gender Balance Council as well as of Dubai
Women Establishment she has implemented
numerous initiatives aimed at empowering
women in all sectors. She has actively promoted
women’s education, leadership opportunities, and
participation in the workforce, thereby fostering a
more inclusive and diverse environment in the region.
What is your definition of a powerful Emirati
women?
A powerful Emirati woman, in my opinion, is
someone who fearlessly pursues her ambitions,
leaves a positive impact on her community, and
empowers others along the way. She is a visionary
and a compassionate leader who is not only
successful in her professional endeavours but
also actively contributes to the betterment of her
community and society. Her strength lies not only
in her achievements but also in her ability to inspire
and create opportunities for others, leading with
compassion, resilience, and a profound sense of
purpose.
Describe your current role in your organisation
and how your rich background and culture
contribute to your success in your field.
As Senior Vice President of Dubai Design District
(d3), part of TECOM Group PJSC, my role involves
overseeing the development and implementation
of strategies to promote creativity and design
excellence. I leverage my experience to continuously
shape and drive the creative vision of our dynamic
hub – which is a global gateway for regional and >>>
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CBNME
EMIRATI WOMEN DAY
international brands with over 900 customers and
19,000 creative professionals – and my background
has been instrumental in shaping my approach
to leadership that ensures d3’s continued global
impact.
I carry a deep appreciation for art, innovation,
and heritage, and the Emirati values of respect,
collaboration, and innovation guide my decisions
and interactions with my colleagues and
stakeholders. One way I ensure d3 enables this
environment while contributing to the Dubai
Creative Economy Strategy is by organising
internationally renowned events like Dubai Fashion
Week and Dubai Design Week. Dubai is a global
hub for innovation and talent and this status is
reinforced by its recognition as a UNESCO City of
Creative Design.
How does your organisation promote gender
equality or include women at all levels of the
organisation?
Gender equality is of paramount importance at d3
and TECOM Group and our district is committed
to promoting gender equality and creating an
environment where women can excel. Today
there are more than 31 homegrown companies
just in the fashion segment at d3, and of these,
11 companies are owned by Emirati nationals
and 18 with women entrepreneurs at the top. d3
has implemented initiatives to support women's
professional growth, mentorship programmes, and
networking opportunities. We also ensure equal
opportunities for women to unleash their full
potential and overcome barriers that might hinder
their progress.
Women’s creativity and talent has been pivotal
to d3’s growth – be it architect Maha Al Bwardy,
whose work is featured in hotels, homes, and offices
around the world, or Aljoud Lootah, whose studio
at our district draws on Emirati heritage to develop
modern furniture and jewellery. Dubai Institute of
Design and Innovation (DIDI), located at d3, is also
enriching the future of creativity and innovation
through its multidisciplinary degree in design. For
example, DIDI graduate Ayesha Abdulla Al Suwaidi
is the co-creator of MiFloof, a phygital companion
for children’s emotional regulation skills. It is one
of the several groundbreaking ideas – from 3D
printed shoe heels to visual stimulation devices – to
have emerged from the institute.
Would you say that at this point in your career,
do you have your dream job? How easy or
difficult was it to get to where you are now?
I consider myself fortunate to be in a position that
aligns with my passion for design and allows me to
contribute to the growth of the creative industry in
Dubai. Reaching this point required determination,
hard work, and the strong support system that
Dubai and the UAE offer for women. Striking
a balance between personal and professional
aspirations is a continuous journey that has taught
me valuable lessons and made me stronger as a
leader. To me, d3’s impact on the global design
community is what makes it all worthwhile.
What do you wish to do for women to
encourage and guide them in their careers?
As an advocate for women's empowerment, my
aim is to be a guiding light for aspiring Emirati
women in their careers by providing mentorship
and support. I believe in fostering a nurturing
environment where women can voice their ideas
and take on leadership roles without hesitation,
embrace their uniqueness, overcome obstacles,
and chase their dreams with unwavering
determination.
For instance, in5 Design at d3 offers
entrepreneurs and freelancers access to fully
equipped, state-of-the-art Prototyping and Fashion
Labs. d3’s community consistently hosts new
events, pop-up stores, and activations for people
to enjoy as well as grow their skills, including
marquee events such as Dubai Fashion Week,
Dubai Design Week and Sole DXB. Today d3 is the
Middle East’s leading platform for design, fashion,
architecture, and art, and with global industry
leaders making a home at our district – be it
fashion giant Burberry or architecture heavyweight
Nikken Sekkei – our community continues to offer
emerging homegrown talent a gateway to global
recognition.
What are your future plans?
My plans revolve around further advancing
women's empowerment initiatives in Dubai
and the UAE through d3. I aspire to continue
promoting creativity, innovation, and sustainability
while ensuring that women play an integral role in
shaping the design landscape. As part of this effort
d3 will keep working to strengthen its relationships
with global creative leaders and create a platform
where Emirati talents can shine internationally.
Additionally, I aim to collaborate with
organisations and institutions to create platforms
that amplify women's voices and celebrate their
achievements on a global scale. d3 is a building
block of Dubai’s knowledge-based economy and
facilitates networking, knowledge sharing, and
creativity. My hope is to continue enriching this
offering at d3 so that together, we can build a
brighter and more inclusive future for everyone.
Dubai is a global hub for
innovation and talent and
this status is reinforced
by its recognition as
a UNESCO CITY OF
CREATIVE
DESIGN.
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H
OW HAVE FORMER AND CONTEMPORARY
LEADERS AND VISIONARIES PROMOTED
AND SUPPORTED WOMEN'S EMPOWER-
MENT AND TALENT? WHO INSPIRES YOU
THE MOST AND WHY?
We are all proud and grateful for the encouragement
of the leadership of the United Arab Emirates
and its unlimited support for national talents. His
Highness Sheikh Maktoum Bin Mohammed Bin
Rashid Al Maktoum is a source of inspiration for
all of us, and we promise to continue working
diligently and exceptionally to solidify the UAE's
position in the creative field. We are confident that
his appreciation will serve as a driving force for the
youth of the UAE to achieve the ambitions of their
wise leadership. Former and contemporary leaders
in architecture and design as well have promoted
women's empowerment by advocating for equal
opportunities, mentoring, showcasing achievements,
and establishing women-focused networks. Their
efforts have shattered barriers and fostered gender
diversity in the industry. As a studio, we draw
inspiration from the collective drive and creativity
of women in architecture, with both Zaha Hadid
and Sumaya Al Dhabbagh being influential figures.
Their groundbreaking designs, fearlessness, and
commitment to excellence motivate us to push
boundaries and contribute to a more inclusive and
diverse architectural community.
What is your definition of a powerful Emirati
woman?
A powerful Emirati woman, in my view, embodies
strength, resilience, and determination while being
a pioneering force in breaking societal norms and
stereotypes. She fearlessly pursues her passions
and goals, both in her personal and professional
life, and leads by example with compassion and
empowerment. Fostering a supportive community,
she embraces her identity and culture, leveraging
her unique perspectives to drive positive change.
Balancing the importance of family and work, this
visionary woman excels in both aspects of her life,
and her remarkable achievements inspire others to
follow in her footsteps, leaving an inspiring legacy of
progress for future generations.
Describe your current role in your organisation
and how your rich background and culture
contribute to your success in your field.
As the Creative Director of Studio D04, my role is
multi-faceted and pivotal to the firm's success. I am
responsible for leading and directing the creative
vision, overseeing design projects from inception to
completion, and collaborating with our talented team
to deliver innovative and aesthetically captivating
spaces for our clients. My rich background and
culture play a significant role in my success in the
field of architecture and design. Growing up in the
United Arab Emirates, I have been immersed in
a diverse and vibrant environment that embraces
traditional values and a forward-thinking mindset.
This cultural exposure has instilled in me a deep
appreciation for aesthetics, art, and architecture,
which are integral elements of the Emirati heritage.
Moreover, being part of a society that values close-
knit family ties and community has strengthened
my ability to build strong relationships with
clients and colleagues alike. It has also honed my
communication skills, allowing me to understand
and cater to the diverse needs and preferences of our
clientele, which is essential in the world of design.
In conversation with
Noora Al Awar,
Founder & Creative Director, Studio D04. It's a
niche architecture boutique studio in Dubai that
specialises in residential, commercial, and interior
design.
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CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 15
How does your organisation promote
gender equality or include women at all
levels of the organisation?
At Studio D04, gender equality is ingrained
in our organisational values. We prioritise
evaluating individuals based on their work,
skills, and contributions, regardless of gender.
We promote an inclusive workplace where
women are given equal opportunities to
thrive and grow. Mentorship programs and
professional development initiatives support all
team members, fostering a diverse and innovative
design process. sAt Studio D04, we are
dedicated to ensuring that everyone's potential is
recognised and celebrated, contributing to a fair
and equal opportunity landscape for all.
Would you say that at this point in your
career, do you have your dream job? How
easy or difficult was it to get to where you
are now?
At this point in my career, I can confidently
say that I am living my dream job as the
Creative Director of Studio D04. However, the
journey to reach this point was not without
its challenges. Starting and running a business
in the competitive world of architecture and
design presented numerous obstacles. Learning
how to run a business effectively required
dedication, resilience, and a constant willingness
to adapt and grow. It involved understanding
the intricacies of financial management, client
relations, marketing, and team leadership.
Overcoming these challenges was made possible
by having the right partners who shared my
vision and complemented my skills. Their
support and expertise helped navigate the
complexities of the industry. Additionally,
the support from the government through
workshops and initiatives played a crucial role
in making this journey better and easier. Access
to resources and guidance provided us with the
necessary tools to navigate regulatory processes,
expand our network, and stay updated on the
latest industry trends.
What do you wish to do for women to
encourage and guide them in their careers?
I am determined to foster an inclusive and
empowering culture that embraces diversity and
encourages women to confidently voice their
ideas and make significant contributions to
projects. We will create an environment where
every team member feels valued and respected,
regardless of gender, and where their unique
perspectives are recognised as invaluable assets.
By nurturing an atmosphere of openness and
collaboration, we aim to ensure that women in
architecture and design have equal opportunities
to influence projects, take on leadership roles,
and shape the future of our industry.
What are your future plans?
Our future plans at Studio D04 are centered
around a profound vision: to create designs that
resonate with every individual, transcending
cultural and regional boundaries. We are
committed to crafting spaces that evoke the
essence of domestic life, catering to the needs,
aspirations, and unique identities of people
from all walks of life. Embracing innovation,
sustainability, and inclusivity, we strive to make
our designs universally appealing and relevant
to a global audience. Through cutting-edge
technologies and contemporary design trends, we
aim to leave a lasting impact on the architectural
landscape, enriching the lives of people,
irrespective of their background or origin. Our
ambition is to inspire and connect with every
person, creating spaces that become an integral
part of their narratives, wherever they may be.
THE STUDIO
APPROACHES EACH
ARCHITECTURE
PROJECT BY
EXPERIMENTING WITH
VARIOUS FORMS AND
FUNCTIONALITIES
WHILE KEEPING THE
USER EXPERIENCE
AT THE FOREFRONT.
THE BODY AND
MIND DETERMINE
THE DESIGN
LANGUAGE RATHER
THAN TRENDS,
REINTERPRETING
CULTURE AND
CUSTOMS.
LEADING & SHAPING
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In conversation with
Majedah Alawadhi, Founder of Jod
Design Services. The company began as a small home
business in 2015, with the primary service of providing
digital graphics. From there, the offerings extended to
include printed things like stationery and invitations.
JOD DESIGNS
was established in
Dubai in 2015 by
Majedah Alawadhi.
Her background was
completely away
from the design
world as she studied
civil engineering but
always had a passion
in printable items
and design specify in
graphic design. All her
knowledge gained
during the pasted
8 years was from
self learning and the
experience on the field.
PREVIOUSLY, THE
FIRM WORKED ON
GRAPHICS, GRAPHIC
DESIGN, GIFTING AND
PRODUCT DESIGN,
JEWELLERY DESIGN,
LEATHER PRODUCTS
AND FOOTWEAR.
SHE WAS NOW
REALLY INTERESTED
IN LEARNING MORE
ABOUT INTERIOR
DESIGN. AS A
RESULT, THEY ARE
BROADENING THEIR
PRODUCT OFFERINGS
TO INCLUDE CUSTOM-
MADE FURNITURE.
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CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 17
E
MIRATI WOMEN'S DAY IS OBSERVED.
WHAT DOES THIS DAY MEAN TO YOU AS A
SUCCESSFUL EMIRATI WOMAN IN YOUR
FIELD?
It's a reminder to be grateful for
being an Emirati lady and to give back to our
beloved country for all of its efforts in women's
empowerment and equality, as well as delivering
the best for the nation.
How have former and contemporary leaders
and visionaries promoted and supported
women's empowerment and talent? Who
inspires you the most and why?
The UAE is not unfamiliar with the concept of
empowerment. We have been fortunate with
visionary leaders who are supportive of and believe
in women's abilities to work alongside men in
creating this country and achieving success in all
areas.
What is your definition of a powerful Emirati
woman?
I would rather use inspiring Emirati women than
powerful ones. An inspiring Emirate woman
recognises her value/talent and follows her
aspirations while maintaining her Emirati identity.
A woman who effectively represents UAE culture
and society on a global scale.
Describe your current role in your organisation
and how your rich background and culture
contribute to your success in your field.
My day job currently takes me away from design
because I work as a civil design manager. I am
also the founder of JOD design services, which
focusses on graphic and product design inspired by
culture. Furthermore, I am a co-founder of Ajzal
Gift Trading, where our items embody our society's
principles of generosity and quality, as well as
passion in design, sophistication in implementation,
and uniqueness in the smallest aspects.
How does your organisation promote
gender equality or include women at all
levels of the organisation?
We had no issues with gender equality because
women in the UAE are equal to males in all
possibilities and work-related factors. I would
rather say that organisations are more focussed
on women's needs and providing them with the
support and environment that allows them to
maintain a work-life balance.
Would you say that at this point in your
career, you have your dream job? How easy
or difficult was it to get to where you are
now?
I've recently reached a point in my work where
I can balance my career and my passion for
design. It was difficult, but the key to success
was having a supporting team that shared the
same values, talent, and vision.
What do you wish to do for women
to encourage and guide them in their
careers?
Be unique and explore inspiring ideas where
you can blend in with other designers. Always
desire the best for others; it's more of a trip
than a competition. You should be your only
competitor. Your success is determined by how
much progress you have made to excel at what
you do. Finally, keep learning and never be
afraid to feed others.
What are your plans?
I enjoy experimenting with new materials and
product lines. We have previously worked
on illustrations, graphic design, gifting and
product design, jewellery design, and leather
products and footwear. I was very interested in
learning more about interior design. As a result,
we are expanding our product ranges to include
bespoke furniture.
In 2020, the design services were
expanded to include jewellery and
footwear design, as well as specific
bespoke products and gift items.
In the future, they hope to make
small furniture items and home
accessories.
Page 18
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CBNME
OP-ED
T
he GCC’s building and construction industry is on
the brink of a transformation that could be felt
globally. For the past 30 years, GCC governments
have successfully used mega programs to diversify
and expand their economies. From creating industrial
port cities such as Yanbu and Jubail in Saudi Arabia, to building
downtown Dubai with the Burj Khalifa as its beacon, mega
programs have created landmark places to live, work, and visit.
As of early 2020, there were close to 30 mega programs in the
pipeline that should become largely operational over the next
decade. With around $1 trillion in investment, they represent
close to half of the region’s $2.3 trillion construction pipeline.
They range from urban regeneration programs to large-scale
smart cities.
Mega programs are complex. They magnify the challenges
inherent in building and construction: a fragmented and non-
localized value chain, limited use of digital tools and technology,
an insufficiently skilled workforce, lack of adequate planning,
complex governance, and sometimes archaic regulations. The
fragility of the economic climate could limit government funding
for mega programs and reduce tolerance for time and cost
overruns.
Indeed, the toll of a mega program’s failure is greater than
of a standard construction project. Achieving visionary feats
PIONEER TRANSFORMATION
IN THE BUILDING AND CONSTRUCTION INDUSTRY
HOW GCC COUNTRIES
BY MARWAN BEJJANI, PARTNER, AND SUSIE ALMASI AND ELIAS KARAM, PRINCIPALS WITH STRATEGY& MIDDLE EAST,
PART OF THE PWC NETWORK.
Page 19
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 19
HOW GCC COUNTRIES PIONEER TRANSFORMATION IN THE BUILDING AND CONSTRUCTION INDUSTRY
requires discipline. GCC countries
therefore should take full advantage of
the long-overdue, ongoing, building and
construction transformation that involves
industrialization, professionalization,
digitization, and consolidation. Changes
that took other industries several
decades could occur in GCC building
and construction in under a decade,
providing an opportunity for GCC
countries to become leaders in mega
programs.
Owners, investors, regulators, and
suppliers need eight priorities.
1. It is vital at the outset to develop a
clear mega program strategy. It should
decide whether the approach is self-
development, private sector partnership,
or a combination. Self-development
requires the most efficient design-build
model. All cases require conscious
choices about the project management
and design model (e.g., modular versus
traditional), which in turn affects
building material choices, the difficulty of
construction, and how the mega program
will operate.
2. Mega programs should use
“industrialized” construction and
next-generation materials. There is a
shift from labor-intensive methods to
construction that is prefabricated and
“productized” (breaking down a building
into components and sub-components).
Incorporating cutting-edge materials
early in the design phase can enhance
economies of scale thanks to durability,
performance, cost, and environmental
sustainability.
3. Mega programs should source inputs
strategically and resiliently. Centralized,
coordinated, and holistic sourcing
across a mega program can provide
greater value and supply chain security,
particularly when managing supply
disruptions and constraints. Increased
localization of construction materials
supply chains makes sourcing more
efficient and robust. That contrasts with
the practice until now of scoping and
executing procurement on a project-
specific basis, with a preference for the
lowest price to the detriment of quality,
durability, and ecological merit.
4. There should be fit-for-purpose mega
program governance and operating
model. These are essential for project
delivery with appropriate checks and
balances, but without unnecessary
bureaucracy. That requires a uniform
stage gate process (program lifecycle),
governance committees, delivery
operating organization and operating
model, a set of standards and procedures,
and talent management.
5. Mega programs need in-house centers
of excellence to share knowledge and
experience effectively, while enforcing
compliance with technical standards.
Centers of excellence define policies and
procedures, set standards and material
specifications, research and adopt latest
trends. They identify innovations in
engineering and construction, promote
their adoption, manage supplier
relations, and develop talent.
6. Mega programs should pursue
digitization from their inception.
Digitization allows for transparent,
data-driven, real-time, and efficient
decision-making. For example, Building
Information Modelling creates a 3D
version of a development that project
owners can manipulate to understand
possible construction problems.
7. Mega programs need the right talent.
Project owners can think about job
families: white collar positions (for
example, project management, project
controls, and engineering) are in
demand, requiring effort to hire talent.
Blue collar positions are changing
because of the move to industrialized
construction, requiring manufacturing
assembly line workers rather than
unskilled labor.
8. Environmental, social, and
governance (ESG) standards can enhance
livability. ESG concerns should be
intrinsic to mega program development,
not secondary. That means deliberate
trade-offs about cost, time, quality of
asset, quality of life, and asset usability.
Developments are now showcasing
such distinguishing features as access
to green spaces, micro-mobility
solutions, live-work-play proximity,
and carbon neutrality. Mega programs
can achieve such outcomes
if they incorporate ESG
requirements at the design
and development phase.
These eight priorities
cannot only support
delivering mega programs
on time and on budget,
but also ensure delivery of
high-quality assets that are
designed around human
wellbeing and environmental
sustainability resulting in a
better quality of life. They
can also create leading-
edge construction supply
chains, capability systems,
and delivery disciplines that
put GCC countries in the
forefront of global mega
program development.
Marwan Bejjani, partner, Strategy& Middle
East, part of the PwC network
Susie Almasi, principal, Strategy& Middle
East, part of the PwC network
Elias Karam, principal, Strategy& Middle
East, part of the PwC network
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CBNME
TALKING POINT
What are the main factors
contributing to the expected
difficulty that cement producers will
face this year?
The key challenges in different
regions are very different.
For example, in China we are
seeing a reduction in demand.
This has long been anticipated but
nonetheless is proving very painful
for the cement industry. The lower
demand has resulted in significant
overcapacity, and this has led to
substantial reduction in prices at the
same time as energy costs remain
high. Most companies are struggling
to even break even on their cement
business.
In Europe the most important issue
is the impact of higher carbon pricing
at the same time as the number of
free allocations under the ETS is
gradually tightened. This has already
resulted in the cement companies
needing to buy carbon credits at the
margin, adding about Euro 70 per
ton to the cost of clinker. Over the
next few years, this will apply to an
increasing tonnage of production.
European producers are concerned
that cheaper imports from Turkey
and MENA, where companies are
not subject to the same costs, will
undermine their markets.
In the MENA region there is
generally a very large excess capacity,
with capacity almost double domestic
demand in many countries. This
leads both to volatile domestic prices
and exposure to export markets.
Cement companies are facing margin
pressures from lower prices and
higher costs.
How will the current economic
situation impact the demand for
cement in the global market?
We expect very little change in global
demand in the next 2 years with
reduction of 5% in Chinese demand
being offset by gains of 5% in the
rest of the world. The biggest gains
will be in South Asia (around 9%
over the 2 years) and the smallest
gains are forecast to be in the
developed markets of western Europe
and the US.
MISSED OPPORTUNITY
THE CONSTRUCTION SECTOR’S
OF USING LOW CARBON CEMENT
In conversation with Ian Riley, World Cement Association’s CEO
Page 21
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 21
THE CONSTRUCTION SECTOR’S MISSED OPPORTUNITY OF USING LOW CARBON CEMENT
Consumption in MENA is expected to
see average growth of 2.2% p.a. from
2022 to 2025.
What steps are cement producers
taking to mitigate the effects of rising
energy and raw material costs on their
operations?
Cement producers have redoubled their
efforts to reduce energy consumption
and improve energy efficiency. Some
projects which previously had poor
return on investment now look
attractive. For example, with European
electricity prices soaring over the last 2
years the return on waste heat power
generation projects is much higher than
before.
In addition to energy related
countermeasures, companies are
tightening control of all discretionary
costs and in some cases even delaying
major maintenance projects.
What are the biggest challenges facing
cement producers in terms of meeting
sustainability goals and reducing their
carbon footprint, and how will these
impact their operations this year?
The cement industry has the highest
carbon emissions per sales dollar of any
industry and so is extremely sensitive to
the cost of decarbonisation. Most of the
steps to reduce emissions taken to date
have also reduced costs. For example,
fuel switching has been largely from coal
to waste derived fuels which either have
lower costs or, in the case when pre-
processing is required, pay gate fees.
In light of the expected difficulties in
the cement industry this year, what
strategies do you recommend for
cement producers to remain competitive
and successful?
One area of opportunity is in M&A.
The profitability pressures on cement
companies are reducing company
valuations and making some producers
more attractive as acquisition targets.
However, execution of successful M&A
strategy is very difficult. We will be
discussing how to succeed with M&A in
the cement industry at the WCA Annual
Conference in Dubai this year and
hearing from some companies who have
been successful in this.
In Europe the increasing cost of carbon
emissions under the EU ETS is also
creating opportunities to differentiate
in terms of both production costs and
product offerings. We expect that this will
start to be the case in other markets over
the next few years.
What kind of support and policies could
governments provide to help the cement
industry overcome the challenges it will
face this year?
The most important area for governments
to address is in providing long term
policy consistency for the industry. In
particular, this must cover how policy will
incentivise reduction in carbon emissions
not just today but over the next 30
years. Public procurement can also play
a big role here as about half of all cement
& concrete is used on public projects.
How do you see technological
innovations, such as the use of
alternative materials in cement
production, playing a role in addressing
the challenges facing cement producers
this year?
What happens in the EU will give a
window on the future. In Europe cement
producers are no longer issued with
sufficient free allocation of carbon credits
to cover their emissions and must buy
on the ETS market. This is likely to see
much higher cement prices in the next
few years which in turn will give greater
space for alternative concretes and
substitute products. It will also increase
the incentive to reduce waste in the
supply chain, including over-design, over-
specification, and over-ordering. In most
markets we expect to see cement demand
fall over the next 10 years, despite
robust construction activity. The main
exceptions to this will be in India and
sub-Saharan Africa.
What are the long-term implications of
the current difficulties facing cement
producers for the industry as a whole?
The cement industry faces a turbulent
decade ahead as the implication of
overcapacity and decarbonisation play
out. We will see much more innovation
than in the past, not only in cement but
also the whole construction supply chain.
Companies that have strong operational
and cost management capabilities
combined with far-sighted strategy to
deal with the key challenges will remain
profitable but weaker companies will
struggle to survive.
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FACILITIES MANAGEMENT
POWERHOUSE
BY KASUN ILLANKOON
I
n the ever-changing world of business, few figures shine
as brightly as Mr. Jamal Abdulla Lootah, the Group CEO
of Imdaad. As a driving force behind one of the UAE’s
foremost integrated facilities management companies, his
leadership has propelled the organization to new heights.
Today, we delve into the remarkable journey of Imdaad under
his guidance, exploring the company’s 2023 performance,
transformative evolution, innovative initiatives, sustainability
efforts, industry prospects, leadership insights, and future
expansion plans.
Imdaad’s Performance in 2023: A Continuation of Excellence
In the year 2023, Imdaad’s unwavering commitment to
delivering top-tier integrated facilities management solutions
to its esteemed clients has persisted. Over the initial two
quarters, the company has maintained its reputation for
excellence, serving some of the UAE and the region’s most
prominent clients. However, this year signifies more than mere
continuity; it signifies a strategic shift in Imdaad’s operational
approach.
In this year, Imdaad has intensified its commitment to
not only delivering the customary level of service but also
fundamentally altering how clients approach their facility
management. The focus has shifted from maintaining
the status quo to pioneering innovative changes in daily
operations. This dedication to innovation and advancement
characterizes an organization that is looking to the future.
Furthermore, Imdaad has adhered to its commitment to
explore opportunities for regional expansion actively. It is
actively investigating possibilities in several exciting markets,
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COVER STORY
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CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 23
underscoring its ambition to broaden
its presence and influence. Such
expansion initiatives reflect Imdaad’s
vision of becoming a global leader in
integrated facilities management.
Evolution of Services and Solutions
Over the past few years, Imdaad’s
evolution has been nothing short
of transformative. Moving away
from conventional service delivery,
the company has transitioned to a
comprehensive, integrated approach.
This transformation has given rise
to specialized business lines like
Environmental Solutions, Isnaad, Farz,
and HomePro, each tailored to meet
distinct client needs.
Technological integration has
played a pivotal role in this evolution.
By harnessing the potential of
Artificial Intelligence (AI), the Internet
of Things (IoT), and advanced
analytics, Imdaad has optimized
its operations and enhanced the
customer experience. It’s no longer
just about maintaining facilities;
it’s about doing so intelligently and
efficiently.
Moreover, sustainability has
become a central focus. Initiatives
like the FARZ Materials Recovery
Facility (MRF) and a commitment to
reducing carbon emissions highlight
Imdaad’s dedication to environmental
responsibility. These efforts align
perfectly with regional goals, such
as Dubai’s waste diversion target,
positioning Imdaad as a strategic
partner in achieving circular economy
objectives.
Through these comprehensive
transformations, technological
advancements, and an unwavering
commitment to sustainability, Imdaad
is better equipped than ever to
offer comprehensive solutions to its
clients. >>>
“IMDAAD HAS ADHERED TO ITS COMMITMENT TO EXPLORE OPPORTUNITIES FOR
REGIONAL EXPANSION ACTIVELY. IT IS ACTIVELY INVESTIGATING POSSIBILITIES IN
SEVERAL EXCITING MARKETS, UNDERSCORING ITS AMBITION TO BROADEN ITS
PRESENCE AND INFLUENCE.”
FACILITIES MANAGEMENT POWERHOUSE
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Innovations, Technology, and Initiatives
Imdaad’s journey towards excellence
has been underpinned by its embrace
of innovation and technology. The
company’s integration efforts have been
groundbreaking in today’s market.
The use of advanced Computer-Aided
Facilities Management (CAFM) software
powered by AI has been a game-
changer. Robotics and IoT solutions
have also been utilized to great effect.
The intelligent facilities management
platform, Imtedaad, provides real-
time insights into asset performance
and trends, facilitating predictive
maintenance recommendations and
corrective actions.
Additionally, Imdaad has leveraged
Oracle Fusion technology to create
an advanced ERP module field cloud
system. This system optimizes resource
allocation, enabling the provision of cost-
effective solutions to clients.
Partnerships have been another
avenue for innovation. Collaborations
with organizations like Disrupt-X have
led to pioneering solutions, such as
the Smart Water Analyzer device for
monitoring water quality. These initiatives
underscore Imdaad’s commitment
to pushing the boundaries of what
is achievable in integrated facilities
management.
Sustainability Initiatives
Imdaad’s commitment to sustainability
goes beyond words; it is evident in
concrete initiatives. A standout example
is the FARZ Materials Recovery Facility
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COVER STORY
Page 25
(MRF), a state-of-the-art facility
spanning 45,000 square meters. This
facility diverts waste from landfills
while significantly reducing daily CO2
emissions. Its current capacity to
recover materials from waste streams is
already impressive, with plans to further
enhance solid waste management
rates. These efforts demonstrate
Imdaad’s dedication to sustainability and
environmental responsibility.
Reducing carbon emissions by 50% is
another ambitious goal for Imdaad, and it
has taken significant steps to achieve it.
The company’s waste collection vehicles
run on biodiesel and utilize biocatalysts,
contributing to a greener environment.
Imdaad has also actively sought
partnerships with technology-focused
organizations and startups to elevate
waste management operations.
Collaborations with companies like
Tomra have resulted in sensor-based
sorting technology being installed at
the FARZ MRF, making it the UAE’s first
automated MRF. These partnerships are
not only beneficial to the environment
but also to all stakeholders involved.
The Facilities Management Industry: A
Shifting Landscape
The facilities management industry is
undergoing a significant transformation,
and Mr. Lootah views it with keen insight.
The industry is adapting to evolving
business and community needs,
which demand responsive and flexible
solutions. One notable shift is towards
integrated facilities management,
FACILITIES MANAGEMENT POWERHOUSE
>>>
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allowing clients to partner with a single service provider for a
comprehensive range of tailored solutions. Imdaad’s holistic
approach places it at the forefront of this industry evolution.
Opportunities abound in addressing shifting consumer
demands driven by technological advancements and
sustainability priorities. The growing demand for innovative FM
solutions is a testament to this changing landscape. As the
industry continues to evolve, Imdaad aims to solidify its role
in shaping a sustainable future by leveraging advancements
like Artificial Intelligence (AI) and the Internet of Things (IoT) to
offer efficient, customer-centric, and eco-friendly solutions.
Leadership Insights: A Progressive Approach
In Imdaad’s early stages, the focus was on addressing the
growing needs of Dubai’s businesses and communities through
a holistic approach. The aim was to ensure that solutions
were not only responsive but also adaptable to changing
circumstances.
As time has progressed, Imdaad has recognized the
industry’s trend towards integrated facilities management.
This realization has led to a shift in decision-making towards
offering a comprehensive variety of services tailored precisely
to clients’ unique demands. Imdaad’s approach has matured
beyond fulfilling contractual
obligations; it now encompasses
strategic initiatives that go the extra
mile, delivering exceptional value and
meaningful impacts to clients.
Future Plans: Expanding Horizons
Looking ahead, Imdaad has
ambitious plans for the future.
The company is eager to bring its
integrated services to a broader
region, extending its footprint
beyond the UAE.
Imdaad has strategically ventured
into new markets, aiming to
provide its innovative facilities
management solutions to a global
audience. Notable expansions
include operations in Oman,
where Imdaad partners with be’ah
(Oman Environmental Service
Holding Company) to offer waste
collection services in Al Batinah and
Musandam Governorates.
Furthermore, subsidiary Vision
Safety has embarked on an
expansion journey in Turkey, focusing
on sustainable fire detection and
protection solutions within the fire
alarm system market.
Imdaad’s joint venture with LMD,
a fast-growing developer in Egypt,
marks the company’s entry into
the Egyptian market with a range
of maintenance, material recovery,
and environmental solutions to
sustain a wide variety of commercial,
residential, and mixed-use
developments based on New Cairo.
In summary, Mr. Jamal Abdulla
Lootah’s leadership has propelled
Imdaad into a pioneering force,
revolutionizing integrated facilities
management through innovation,
sustainability, and regional
expansion.
CBNME
COVER STORY
Page 27
Proven Quality
Modul E-Drive
The electric landing gear Modul E-Drive sets new standards
in convenience, workplace safety and efficiency. It is
particularly useful when access to the landing gear is
restricted and when the trailer needs to be coupled or
decoupled frequently.
King Pin 1016
The 3½" King Pin 1016 is the perfect match for the JSK 38.
With its impressive D-Value of 320 kN and its proven highest
quality it provides a safe and reliable connection between
truck and trailer, especially for heavy duty transport on every
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JSK 38
The JSK 38 is an especially robust heavy duty fifth wheel
coupling with a D value of up to 260 kN and an imposed load
up to 36 t. With it´s well known quality and durability and it´s
shock-absorbing rubber bearing it is perfectly suited for use
on poor road conditions.
www.jostmiddleeast.com
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SUSTAINABILITY
Innovation
Awards 2023
Sustainability Innovation Awards 2023 is one of the leading events applauding the
achievements of the region’s sustainability initiatives and projects from all sectors in the
Middle East. The awards strive to recognise individual excellence, corporate strengths, and
project success from all sectors. Companies are invited to nominate the people, projects, and
initiatives of which they are most proud of.
With countries in the region having an oil-dependent economy, a strong revival in the oil &
gas sector became the priority for several nations, leading to a temporary shift in focus away
from renewables. Factors such as various government’s plans to diversify the energy mix and
increase investments in renewable energy and sustainability initiatives are expected to be
significant contributors to the growth of the market. However, the increasing penetration of
natural gas for power generation purposes, along with its lower prices is expected to hinder
the market growth during the forecast period.
The UAE is expected to witness a significant growth in the Middle-East renewable energy
and sustainability market during the forecast period, owing to the upcoming projects and
government targets.
The event saw companies from UAE, Oman, Saudi Arabia, and more, winning various awards at
the awards ceremony.
Real Estate
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SUSTAINABILITY INNOVATION AWARDS 2023
30 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
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SUSTAINABILITY LEGAL PIONEER AWARD
ASHISH MEHTA & ASSOCIATES
T
his legal firm, founded in 2000, emerges as a forward-looking
global law firm. Demonstrating an inventive stance across its
diverse, multi-jurisdictional legal operations, the firm excels in
areas such as Corporate & Commercial law, Property & Construction
law, Banking & Project Finance, Cross Border Investments & Trade,
Insurance, Transport Law, Cyber Laws, Regulatory Approvals, Mergers
& Acquisitions, Corporate Restructuring & Insolvency, Human
Resources & Employment, as well as Infrastructure & Environmental
Law, and so much more
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SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 31
INNOVATIVE ENERGY PROJECT OF THE YEAR
T
he UAE has three of the largest solar power plants in the world
and is quickly expanding to build more to create a safe and clean
energy environment thanks to renewable energy and sustainable
initiatives that are rapidly growing in the Middle East. This project by
one of the leading Power Solutions companies in the region, operates
an off-grid high power solution, provides better flexibility and easier
installation in various urban and rural locations, including agricultural
areas, as well as in marine ports and hubs, all while providing
customers with the utmost convenience and efficiency.
SHAMS+ POWER PROJECT | AL MASAOOD
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SUSTAINABILITY INNOVATION AWARDS 2023
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SUSTAINABLE CONTRACTOR OF THE YEAR
SOBHA CONSTRUCTIONS
T
his firm is committed to integrating sustainable practices
into its operations and promoting environmental
stewardship and wellbeing of our people through
responsible, ethical, and robust governance structure.
Our strategy has been developed in alignment with multiple
local and global frameworks including the Sustainable
Development Goals, UNGC’s principles for responsible
business, TCFD recommendations, ILO’s international labour
standards, Paris climate agreement and the Montreal pledge.
Our environmental strategy aims to address key areas
of concern and leverage opportunities to reduce our
environmental footprint, optimise energy and water
consumption, contributing to circularity, climate.
action and biodiversity conservation. The Social pillar
ensures wellbeing of our employees, enhances safety our
operations, and supports welfare activities for communities.
While the Governance pillar ensures commitment to
sustainability, stakeholder inclusiveness, risk management
and availability of resources to execute our ESG/Sustainability
Strategy.
Presented by
Mohammed K.
Bin Dasmal - MD
& CEO - Bin
Dasmal Group
Page 33
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 33
INTEGRATED UTILITIES COMPANY OF THE YEAR
M
arafiq has been awarded the Integrated Utilities
Company of the Year at the Sustainability
Innovation Awards 2023 for their outstanding
Non-Revenue Water (NRW) achievements and project.
Marafiq, is a trusted “one-stop shop” for centralized
utilities in the Duqm Special Economic Zone, has
achieved remarkable results in water efficiency. Their
NRW study has made a significant impact by reducing
water losses to an impressive 9.14%, the lowest
compared to global benchmarks.
This accomplishment not only reflects their commitment
to sustainability but also positions Marafiq as a leader in
sustainability. They’re actively contributing to the green
economy and water efficiency, aligning with the 2050
Net Zero commitment.
Their strategy includes upgrading systems, analyzing
flow meters, continuous monitoring, and smart meter
implementation. These efforts demonstrate their
dedication to providing high-quality services while
minimizing resource waste.
NON-REVENUE WATER (NRW) | MARAFIQ
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VISIONARY LEADER OF THE YEAR - (In Construction)
SULTAN BATTERJEE | IHCC
R
egarded as a visionary young business empire builder in
the Arab world, this individual has showcased a fervor for
entrepreneurship and achieved noteworthy tangible projects
in the MENA region. They have been recognized among the top 100
leaders who inspire entrepreneurial advancement in Saudi Arabia’s
real estate and construction industry.
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SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 35
SUSTAINABLE FM COMPANY OF THE YEAR
FARNEK SERVICES LLC
P
resented by Christian Millar, Managing Director, KEO International
Consultants, Sustainability and Environmental Services
A leader in sustainable and technology-driven Total Facilities
Management in the United Arab Emirates, this company has been
active in the UAE since 1980. Services are provided across various
sectors such as Aviation, Hospitality, Retail, Telecom, and more.
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SUSTAINABILITY INNOVATION AWARDS 2023
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ECOCABLE GREEN COMPANY OF YEAR
OMAN CABLES INDUSTRY
A
prominent cable manufacturer based in the Sultanate of Oman.
This company specializes in the development, manufacturing,
and marketing of a wide range of electrical products, including
medium voltage power cables, low voltage power & control cables,
instrumentation cables, pilot cables, overhead power transmission
line conductors, and building wires. The company’s efforts to mitigate
carbon emissions are integral to its long-term environmental
objectives, embodying its commitment to creating a greener future for
the next generation.
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SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 37
WOMAN PROFESSIONAL OF THE YEAR
DR. MARYAM FICOCIELLO | RED SEA GLOBAL
T
his individual is responsible for developing
effective, transparent, and accountable
governance practices that are driven by
transparency, fairness, and accountability on
unprecedented scales. Her leadership role expands
into identifying, assessing, and managing RSG’s
internal and external risks to support the company,
its Board, and Executive Management in achieving its
objectives.
Her approach is driven by regenerative development.
She professes that “regeneration, and not just profits”
lies at the core of the business, and consequently
measures success against metrics that serve to bring
RSG’s destinations closer to a zero-carbon footprint,
such as operating both destinations with 100%
renewables, building the world’s largest, purpose-
built battery storage facility, and delivering a 30% net
conservation benefit by 2040.
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SUSTAINABILITY INNOVATION AWARDS 2023
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SUSTAINABLE MIXED-USE DEVELOPMENT PROJECT OF THE YEAR
RED SEA DESTINATION | KEO INTERNATIONAL CONSULTANTS
T
he project’s innovative and sustainable features have
led to its recognition as the first certified project
at a Platinum Level in the MENA region under the
LEED for New Cities rating system. KEO was engaged as
Sustainability Consultant to certify the Red Sea Destination
project – Phase 1 assets.
One of core design principles of the development is
to facilitate high connectivity, promote walkability, and
effective utilization of low-carbon transit options. The
residential community within the development is a relatively
car-free environment and the community centers with a
strong mix of facilities are located within an 800m walking
distance across the masterplan. This is further supported
by seamless connection of shaded cycle tracks to all
the facilities. The Red Sea Destination uses only Electric
Vehicles within the development. All the private vehicles
will be parked in the long-term parking facility provided
in the welcome centre at the airport and all the visitors
& residents of the community will be using the Electric
Vehicles operated by the owner.
The development’s main intent is to reduce demands and
empower behavior change by prioritizing reducing demand
at source through passive means and social interventions,
employ efficient technologies, embrace circular economy
principles, build on-site renewable energy generation “solar
PV farm” to achieve Net Zero Development.
Page 39
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 39
EV TRUCK LAUNCH OF THE YEAR
AL MASOOD CVE
T
his group together with their partners launched the first heavy
vehicle of its kind in the Middle East, in support of the UAE’s net-
zero aspirations and environmental agendas. The electric vehicle
is used by Tadweer - Abu Dhabi Waste Management Company, the sole
entity in charge of handling garbage in the Emirate of Abu Dhabi, to
collect waste from residents.
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ENVIRONMENTAL IMPACT CHAMPION AWARD
GREENER | IHCC
A
leading service provider in the field of sustainability and energy
efficiency within the Saudi market and beyond. Demonstrating
high levels of specialization and dedication, they offer top-notch
services along with creative solutions. Their emphasis on quality and
innovation guarantees client contentment and sets them apart with
distinctive offerings.
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SUSTAINABILITY
Innovation
Awards 2023
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SUSTAINABLE FIT-OUT PROJECT OF THE YEAR
AIRTEL | DESIGN INFINITY
T
he award-winning project Airtel Africa Services
(UK) Limited HQ Headquarters by this leading firm
was awarded LEED GOLD Accreditation, making it
the first telecommunications firm in the UAE to do so,
this project is the second largest project in Dubai and the
fifth largest in the UAE to earn LEED GOLD certification.
At every stage of the project, sustainability was
considered: 42% of the materials used were from
sustainable sources, water efficient fixtures are
predicted to lower usage by 51% compared to the
baseline, and the percent lighting power reduction
achieved is 29.36%.
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RETROFIT PROJECT OF THE YEAR
DISCOVERY GARDENS -56 BUILDINGS RETROFIT & REFUR-
BISHMENT OF AC WORKS BETAM | BIN DASMAL ENGINEERING
TECHNOLOGIES & MANAGEMENT CO. LLC
T
he objective was to tackle a series of interconnected problems
identified in the chilled water (CHW) pipe systems of 56
operational residential buildings in Discovery Gardens. The goal
was to investigate, diagnose, and remedy these issues, aiming to
enhance the efficiency and integrity of the CHW systems in these
buildings. The approach emphasized the use of quality materials and
techniques to ensure long-term sustainability and to prevent the
recurrence of these problems.
Presented by
Hani Tannir,
CEO at Al
Masaood
Industrial
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CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
44 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
ENERGY PROJECT OF THE YEAR
100 MW GREEN HYDROGEN PLANT | ORASCOM
CONSTRUCTION PLC
P
art of the Green Hydrogen Consortium, the
project involves collaboration with Fertiglobe,
Scatec, and The Sovereign Fund of Egypt. This
initiative is focused on developing Egypt’s inaugural
green hydrogen production facility, which is projected
to be the world’s largest privately owned complex of
its kind. The involvement includes SPV membership
and serving as the EPC contractor for construction.
The first phase, a 15MW green hydrogen plant in Ain
Sokhna, was inaugurated during COP27, attended
by the Egyptian President and the Norwegian Prime
Minister. The plant aims to incorporate a 100 MW
electrolyzer to produce green hydrogen for up to
90,000 tons of green ammonia for Fertiglobe’s facility.
Additionally, government-approved wind and solar
installations ensure electricity supply for electrolysis
without affecting the existing grid, preserving the green
hydrogen production process.
Presented by
Hani Tannir,
CEO at Al
Masaood
Industrial
Page 45
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 45
SUSTAINABILITY LEADER OF THE YEAR
FARAH NAZ | AECOM
A
n acclaimed climate change strategist,
boasting 20 years of experience in the built
environment across the US, UK, Southeast Asia,
and most recently the UAE. Since arriving in Dubai in
2015, this individual has taken the lead in promoting
a sustainability and innovation agenda throughout
the Middle East. Their name has become synonymous
with achievable sustainability and energy strategies,
evident in their support for significant projects like
the Museum of the Future, Louvre Abu Dhabi, Bee’ah
HQ in Sharjah, and the Expo 2020 Sustainability
Pavilion.
Page 46
CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
46 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
RENEWABLE ENERGY PIONEER OF THE YEAR
JOUMANA HOSRI | SACOTEL ZNSHINE
S
tanding as a renewable energy leader,
this individual is at the forefront of driving
transformative change within the renewable
energy sector across four continents. Their
profound commitment and expertise have led to
prestigious awards, including being recognized as
the “Woman in Solar” of the year by MESIA (Middle
East Solar Awards) in Dubai in May 2021. They
also received the “Visionary Leader of the Year”
distinction at the Construction Innovation Awards
in Dubai in October 2019. Most recently, they were
presented with the “Excellence in Forward Thinking
Leadership Award” at the Women in Energy award
summit in Beirut.
Presented by
Armin Moradi,
CEO at Qashio
Page 47
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 47
URBAN MOBILITY TRANSFORMATION AWARD
CAFU
S
ince its establishment in 2018, the company
has been a driver of innovation, dedicated to
enhancing convenience and saving time for its
customers. Founded by Rashid Ghurair, the company’s
inception was spurred by the vision of creating a more
intelligent and connected approach to refueling and
vehicle services. The guiding principle has always been
centered around finding “a better way to do things,”
propelling its expansion from on-demand refueling to
an array of services such as mobile car wash, battery,
tire, and engine oil changes. The core objective remains
focused on not only enhancing the lives of customers
with time-saving solutions but also positively
impacting communities and the environment.
Presented by
Armin Moradi,
CEO at Qashio
Page 48
CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
48 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
SUSTAINABLE 3D PRINTING COMPANY OF THE YEAR
3DXB GROUP
P
rominent in the realm of innovative 3D printing
solutions for the construction industry, the company
operates through three dedicated branches:
Machinery, Micro-concrete, and Training. Their focus is
on providing fully integrated solutions coupled with high-
quality products and services.
Presented by
Armin Moradi,
CEO at Qashio
Page 49
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 49
ECO-FRIENDLY PROFESSIONAL OF THE YEAR
LAURE RUSSIER - BÈCLE | EGIS IN THE MIDDLE EAST GROUP
W
ith a strong educational background
and 15 years of international
experience in Civil Engineering and
Project Management, the individual has
consistently displayed unwavering dedication.
Since joining the organization in 2009, various
roles across continents have showcased
a passion for large-scale multi-sector
infrastructure projects and a commitment to
sustainable development and innovation.
In the past year, notable achievements include
securing crucial contracts that enhanced
the organization’s credibility in delivering
environmental and sustainability services
in the Middle East. Notably, significant
environmental surveys were led, and a pivotal
role was played in advancing sustainability
practices in the region.
Page 50
CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
50 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
GREEN CONSULTANT COMPANY OF THE YEAR
AECOM
T
heir core mission is focused on generating positive and enduring impacts
on both people and the environment. This objective is realized through their
comprehensive strategy called Sustainable Legacies (SL), which is firmly rooted
in Environmental, Social, and Governance (ESG) principles. Launched in May 2021,
the SL strategy is guided by a Global ESG Council, which reports to the Executive
Leadership Team and the Board of Directors. Overseeing internal sustainability
endeavors, including target setting and reporting, is a dedicated Global Corporate
Sustainability team. A central element of their strategy is a bold commitment to
achieving science-based net zero emissions by 2040.
Page 51
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 51
SUSTAINABLE INDUSTRY LEADER OF THE YEAR - (In Logistics)
HANI TANNIR | AL MASAOOD GROUP INDUSTRIAL
I
n his capacity as CEO of Al Masaood Group Industrial, he manages crucial
business development initiatives and creates new revenue streams, primarily
for the Group’s operations in the fields of manufacturing, logistics supplies and
solutions, power, and marine transportation. His primary objectives are to promote
sustainable development initiatives and guarantee ongoing innovation in Al
Masaood’s business practises and product lines in order to achieve the company’s
objective of reducing carbon emissions in accordance with the UAE’s sustainable
growth agenda.
Page 52
CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
52 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
SOFTWARE/DIGITAL SOLUTIONS PROVIDER OF THE YEAR
HITEK SERVICES LLC
C
omprising an array of intelligent Smart & Green solutions, this
solution offers businesses a unified approach that links support with
operational units and management with the workforce. This strategy
effectively overcomes potential communication and information gaps,
resulting in the desired productivity and efficiency outcomes that are now
essential.
Page 53
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Page 54
CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
54 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
GREEN PORTS COMPANY OF THE YEAR
ABU DHABI PORTS
R
ecognizing the value of comprehensive success in business, the organization
underscores the importance of addressing environmental, social, and economic
dimensions. Aligned with the UNSDGs, a long-term sustainability strategy has
been adopted, focusing on reducing resource consumption, waste, pollution, and
carbon emissions. The organization’s commitment extends to community support,
particularly given its presence across diverse trade, maritime, and tourism regions.
Prioritizing societal contributions, the sustainability strategy is underscored by
increased investments in this endeavor.
Page 55
SUSTAINABILITY
Innovation
Awards 2023
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 55
CEO OF THE YEAR - (Developer)
JOHN PAGANO | RED SEA GLOBAL
T
he individual is at the helm of a group driving
ambitious tourism projects along Saudi Arabia’s
northwestern coast, pivotal for the nation’s
Vision 2030 economic plan. With nearly four decades
of international experience in overseeing significant
multi-billion-dollar undertakings, the individual
has spearheaded the growth of the group and the
creation of eco-luxury, sustainable, and regenerative
tourist destinations. These ventures contribute to
reshaping the global tourism industry and diversifying
the Saudi Arabian economy. Supported by a growing
portfolio of subsidiary firms, the group is committed to
environmentally conscious developments, addressing
challenges like climate change and biodiversity loss.
Page 56
CBNME
SUSTAINABILITY INNOVATION AWARDS 2023
56 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
MOST INNOVATIVE SOLUTION
ZERO PLASTIC INITIATIVE OF THE YEAR
FUGRO
NOTHING PHONE
Page 57
NEW IVECO S-WAY: HIGH TECHNOLOGY AND EFFICIENCY FOR ON-ROAD MISSIONS
The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of Euro III/V diesel engines,
a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP Euro V and superior fuel-saving devices,
such as anti-idling feature, Ecoswitch, Ecoroll and Smart Alternator. 12-speed HI-TRONIX automated transmission with the most advanced
technology in its category, electronic clutch and best-in-class torque-to-weight ratio.
NEW IVECO T-WAY: HIGH PRODUCTIVITY AND SAFETY ON OFF-ROAD TERRAINS
With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated gearbox, the IVECO T-WAY features
a host of functionalities such as Rocking Mode, Off-road Mode, Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions.
The new architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s performance
and the driver’s safety in the most demanding applications.
DRIVE THE NEW WAY
Page 58
58 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
CBNME
FACILITIES MANAGEMENT
I
n today’s fast-paced and dynamic business landscape, the
integration of technology has become a pivotal factor in
ensuring sustainable growth and a competitive advantage
across industries. Darwish Interserve Facility Management
(DIFM) stands at the forefront of this transformation,
exemplifying how leadership decision-making drives
technological investments to elevate service quality and
enhance value-added offerings. I would like to delve into
the strategic choices made by DIFM’s FM C-level executives,
elucidating how our forward-thinking approach is shaping
the company’s technological journey and propelling it to new
heights.
In this era, where technological innovations are reshaping
traditional business models, DIFM’s leadership recognizes
the immense potential that lies in embracing technology. By
placing technological dependency at the heart of our strategy,
we position DIFM to remain agile, efficient, and relevant in a
rapidly evolving industry. The leadership’s astute decision to
prioritize technology investments serves as a testament to our
commitment to delivering cutting-edge solutions and exceeding
customer expectations.
At the helm of DIFM’s technological transformation are
its FM C-level executives, whose visionary decision-making
shapes the course of the company’s evolution. We understand
LEADERSHIP DECISION MAKING
IN A RACE TO BE MORE TECHNOLOGICAL DEPENDENT, WE FIND OUT HOW MOHAMED SAADEH, GM AT DARWISH
INTERSERVE FACILITY MANAGEMENT, THROUGH HISLEADERSHIP AND DECISION MAKING ARE ENSURING THEIR
COMPANIES ARE INVESTING IN THEIR OWN TECHNOLOGY TO PROVIDE BETTER SERVICES AND HOW IT CAN ENHANCE
VALUE-ADDED SERVICES.
Page 59
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 59
LEADERSHIP DECISION MAKING | MOHAMED SAADEH
that technology is not merely a tool
but a strategic enabler that unlocks
new avenues for growth. Our forward-
looking perspective empowers us to
identify opportunities for innovation,
assess potential risks, and allocate
resources judiciously to ensure seamless
technology integration aligned with the
organization’s overarching goals.
One hallmark of DIFM’s leadership
decision-making is its emphasis on
proprietary technology. Rather than
relying solely on off-the-shelf solutions,
as the General Manager of DIFM, I set
an example by recognizing the value
of bespoke technology tailored to the
specific needs of facility management.
This strategic approach enables DIFM
to differentiate itself by offering unique
and tailored services, fostering stronger
customer relationships, and solidifying
its position as an industry leader. Our
CAFM system is one of the technologies
that make our services more organized
and connected with both our team and
clients.
DIFM’s leadership is acutely aware that
technology not only enhances existing
services but also paves the way for
innovative value-
added offerings. By
leveraging cutting-
edge technology,
such as advanced
data analytics,
Internet of Things
(IoT) devices,
and predictive
maintenance
tools, DIFM is
positioned to offer
predictive and
proactive solutions
that transcend
conventional
facility management
practices. This
proactive stance
enables the company
to anticipate client
needs, optimize
operational
efficiency,
and minimize
downtime, thereby
fostering long-term
partnerships.
While technology
is undeniably
transformative,
DIFM’s leadership
recognizes that
human expertise
remains irreplaceable. The company’s
approach to technology integration
underscores a harmonious synergy
between human capabilities and
technological advancement. By upskilling
and empowering its workforce to harness
technology effectively, DIFM ensures
that innovation is not a replacement for
skilled professionals but a catalyst for
their enhanced performance.
Darwish Interserve Facility
Management’s journey toward
technological dependency exemplifies
the role of leadership decision-making
in propelling an organization into the
digital age. By prioritizing technology
investments, embracing proprietary
solutions, and enhancing value-added
services, DIFM’s FM C-level executives
are steering the company toward a future
where technological innovation and
human expertise converge to redefine
the landscape of facility management.
As DIFM continues to evolve, its
story serves as an inspiring testament
to the power of visionary leadership
in navigating the intricate realm of
technology and business.
“AS THE GENERAL
MANAGER OF DIFM, I
SET AN EXAMPLE BY
RECOGNIZING THE VALUE
OF BESPOKE TECHNOLOGY
TAILORED TO THE
SPECIFIC NEEDS OF
FACILITY MANAGEMENT.”
Mohamed Saadeh,
GM at Darwish
Interserve Facility
Management
Page 60
60 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023
WWW.CBNME.COM
CBNME
ASSET MANAGEMENT
I
n the world of asset management, understanding and
optimising the lifespan of assets is crucial for businesses and
organisations. It is a complex endeavour requiring careful
consideration of various factors and stages directly impacting
an asset’s durability, performance, and overall value. In this
article, we delve into the critical steps that shape the lifespan
of MEP (Mechanical, Electrical, Plumbing) assets, exploring
the intricate interplay between design, production, selection,
installation, and environmental factors. By unravelling these key
aspects, we aim to unlock the secrets of asset longevity and offer
insights into maximising efficiency and performance throughout
an asset’s lifecycle.
Product Designing:
The journey of an asset begins with its designing stage, where
a design engineer proposes visual and functional theories.
This stage considers factors such as the asset’s purpose, ideal
installation location, surrounding conditions, durability,
maximum running hours, space optimisation, design standards,
peak load, comfort load, cushion load, safety features, and
more.
Production:
Once the design is finalised, the production team starts
manufacturing the product according to market demand and
feedback. The team may manufacture it accurately as proposed
in the plan or introduce a few changes for practicality in
consultation with the design team. Any changes proposed at this
stage may affect the original lifespan of the asset, either reducing
it, increasing it, or keeping it the same.
Product Selection:
The next step in the asset’s journey is determining the selection
of assets during the building construction or project design
stage. Most consultants play it safe by selecting products already
ASSET MANAGEMENT AND ASSET LIFESPAN
MAXIMISING EFFICIENCY AND PERFORMANCE
BY KHALID MUKADAM, GM OF OPERATIONS AT EFS FACILITIES SERVICES GROUP
Page 61
CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2023 | 61
ASSET MANAGEMENT AND ASSET LIFESPAN
available or proven in the market rather
than experimenting with customised
designs. This practice often leads to
selecting products with higher or lower
ratings, resulting in higher costs for
developers. Another common practice is
over-designing or incorporating a cushion
range, which is debatable in effectiveness.
Installation & Commissioning:
The installation and commissioning
process plays an important role in
deciding the lifespan and performance of
the asset. If a non-authorised or untrained
installer is involved, they may not follow
the correct installation steps or possess
the right tools. This increases the chances
of wear and tear and compromising
output parameters. Coordinating with all
installation stakeholders is crucial so that
access restrictions and interference from
other installed assets do not occur during
operations.
Asset Takeover:
Regarding economic turnover, many
buildings have installed MEP assets,
tested, and commissioned but have yet
to put them into operation. The duration
between the installation of MEP assets
and building operation directly impacts
the asset’s lifespan. Usually, an asset in
operational use has a longer life than
those kept in idle mode in unmaintained
surroundings.
Surrounding &
Environment:
An asset placed
in a clean and
controlled
environment
is more likely
to achieve its
intended lifespan.
Therefore,
assets installed
in basements or
air-conditioned
mechanical
rooms tend to
be healthier than
those installed
on rooftops. In
general, assets
installed on
rooftops near the
sea are more prone
to degradation based on experience. It is
also important to select the neighbouring
asset. Having the right neighbourhood
for critical asset installation is utterly
important. Furthermore, if there
are uncontrol events such as water
leakages, fire, material collapsing, or
similar incidents on the asset due to
other factors, the asset’s lifespan gets
marginalised.
Operations:
Even selected assets with industry
expert installation will only achieve
their lifespan if it is effectively operated.
All assets have a safe operating range,
and the operators need to get effective
training and SOP to be defined to ensure
they know how to manage the systems
safely. Overloading or not following
the sequence of operations will lead to
earlier asset failure.
Maintenance:
An asset needs maintenance based
on time gap or run hours. Following
manufacturer guidelines & having
competent staff for maintenance regime
ensures that the assets are safe to operate
and have a lower failure rate. Non-
maintained assets may save operating
costs for some landlords but will
increase their capital expenditure as the
asset needs to be replaced earlier than its
expected life span.
Maintaining the record of asset
maintenance and reviewing the data
captured from preventive care will help
the engineering team to adjust their
frequency of PPM or task for productive
maintenance.
Spares and Consumables:
Using company-recommended spares
and consumables is mandated to
ensure the systems operate to their
expected lifespan. Performing cost
savings and going with alternatives is
a strictly unhealthy practice for system
performance. Saving a small portion
of operational expenditures using
alternative spares and consumables will
lead to early capital expenditures for
replacing the assets before their expected
lifespans. Furthermore, consumables need
to be refilled or replaced on due dates.
Prolonging the replacement will lead to
the degradation of asset performance.
Similarly, any spares noted with wear
and tear must be replaced immediately
rather than waiting for them to fail and
create other complications to the system.
Software Upgrades:
The first industrial revolution occurred in
the late 17th century when creating goods
by hand moved to using machines. Much
later, the 1980s witnessed the integration
of PLCs with machinery. Along with
PLCs came software. During the early
phase of PLC implementations, software
updates occasionally occurred until
dramatically new logic was launched.
But with the current era of technology,
regular software updates are available.
Most of the upgrades are complimentary
from the manufacturers. These upgrades
ensure more security, performance,
and rectification of any identified bugs
during the operations. However, it is
the site representative or maintenance
contractor’s responsibility to ensure these
complimentary updates are downloaded
and implemented. Major technology
shift upgrades are usually paid versions
from the manufacturers, but they offer
decent pricing to existing users. Failure
to update the software will lead to
blocking the expected performance and
thus putting extra strains on mechanical
and electrical parts, reducing the overall
system lifespan.
MKhalid Mukadam,
GM of Operations
at EFS Facilities
Services Group
>>>
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CBNME
ASSET MANAGEMENT
Obsoletion in the Market:
While procuring the systems, most
consultants or engineers prefer to have
systems with a longer lifespan. But
what they fail to understand is that
despite having a longer lifespan, if the
manufacturer is not going to support
the maintenance or spares or software
till the end of the lifespan, it will result
in the failure of the main goal. There
is continuous news in the market
that a particular version of software,
equipment, or model will be obsolete
because a manufacturer has merged with
another entity or that they have launched
a better product, or simply because the
manufacturer has closed down. Your
procurement team needs to closely watch
such news and replenish their stock levels
for spares and consumables. By doing
so, you can achieve the asset’s maximum
lifespan despite the market closedown. If
such systems feed critical load, it’s better
to start planning your replacement cost
budget exercise and shift those machines/
systems to non-critical areas.
Technology Upgrade:
In a few cases, replacing a system with
new models or technology is preferable
despite a system being healthy and
functioning. Considering the cost savings,
it can improve energy efficiency and
reduce maintenance costs. While ESG
governs today’s market, the replacement
would positively impact the environment.
The best example for such cases would be
replacing fluorescent lights with LED; or
replacing refrigerators using CFCs with
HFCs. A few years ago, most projects
would have water filtration systems with
numerous waterline networks. These
days, the introduction of Atmospheric
Water Generators serves the requirement
without any direct water consumption
or need for water networks. The water
networks have a chance for leakages and
causing various indirect damages. Though
AWG technology has yet to reach its
highest potential, it can still be considered
an effective alternative.
Lifespan:
Many end users feel comfortable using
systems or equipment beyond their
desired lifespan. It’s debatable whether
doing so gives them cost savings by
prolonging their capital expenditure
or increasing the cost of operational
expenditure by higher maintenance
needs. The calculations to derive such
efficiency models are very complicated
as well. Hence the thumb rule states
if the assets are feeding critical areas,
then plan to replace them before their
expected lifespan. The other proven
methodology uses Cost Based Risk
Assessment (CBRA) theory.
Continuous Monitoring and
Evaluation:
To ensure the longevity and optimal
performance of assets, it is crucial to
implement a system of continuous
monitoring of lagging and leading
indicators and evaluation. This involves
regularly assessing the asset’s condition,
performance metrics, and operating
parameters. By monitoring key
indicators such as energy consumption,
output efficiency, temperature
variations, and any signs of wear or
deterioration, asset managers can
proactively identify potential issues
and take timely corrective measures.
Regular inspections, data collection,
and analysis allow for early detection
of problems, enabling preventive
maintenance and minimising the risk
of unexpected failures or downtime.
Implementing condition monitoring
technologies, such as sensors and
predictive analytics, can provide real-
time insights into asset health and
performance trends, enabling data-
driven decision-making.
Furthermore, evaluating asset
performance against established
benchmarks and goals helps identify
areas for improvement and optimise
asset management strategies. By
leveraging performance data and
feedback from operations and
maintenance teams, asset managers
can make informed decisions regarding
maintenance schedules, equipment
upgrades, and asset replacement plans.
Continuous monitoring and evaluation
enhance asset lifespan and contribute
to overall operational efficiency and
cost-effectiveness. It allows for proactive
maintenance planning, reduces
unplanned downtime, and maximises
the return on investment throughout the
asset’s lifecycle.
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