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Innovating Sustainable Mountain Living at Trojena with Philip Gullett TROJENA’S QUANTUM LEAP THE DEFINITIVE GUIDE TO THE REGION'S CONSTRUCTION PROFESSIONALS REAL ESTATE One Za’abeel: Dubai’s New Standard in Luxury DEVELOPER Designing Future Realities SUSTAINABILITY INNOVATION FORUM AND AWARDS 2024 S E P T E M B E R 2 0 2 4 | C B N M E . C O M
NEW IVECO S-WAY: HIGH TECHNOLOGY AND EFFICIENCY FOR ON-ROAD MISSIONS The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of Euro III/V diesel engines, a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP Euro V and superior fuel-saving devices, such as anti-idling feature, Ecoswitch, Ecoroll and Smart Alternator. 12-speed HI-TRONIX automated transmission with the most advanced technology in its category, electronic clutch and best-in-class torque-to-weight ratio. NEW IVECO T-WAY: HIGH PRODUCTIVITY AND SAFETY ON OFF-ROAD TERRAINS With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated gearbox, the IVECO T-WAY features a host of functionalities such as Rocking Mode, Off-road Mode, Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions. The new architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s performance and the driver’s safety in the most demanding applications. DRIVE THE NEW WAY
IN THIS ISSUE CBNME 16 26 26 16 REAL ESTATE ONE ZA’ABEEL: DUBAI’S NEW STANDARD IN LUXURY 20 TECHNOLOGY RIDING THE NEXT WAVE 24 DEVELOPER DESIGNING FUTURE REALITIES 34 SUSTAINABILITY INNOVATION FORUMS & AWARDS 2024 72 DEVELOPMENTS EVOLVING DESERT DREAMS: SHAPING TOMORROW’S VISION TODAY 76 EXPERT INSIGHTS REDEFINING COMMUNITY LIVING 78 OP-ED A GREENER TOMORROW 80 TALKING POINT DUBAI SOUTH: THE FOUNDATION OF DUBAI’S REAL ESTATE AND ECONOMIC FUTURE 80 UNSUNG HEROES MARWA KAABOUR 72 TROJENA’S QUANTUM LEAP WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 3
Keep up to date with all the latest news, features and much more on our website and social media platforms CBNME.COM CBNME @CBNME CONSTRUCTION BUSINESS NEWS ME SUBSCRIBE subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates P +971 4 4200 506 | F +971 4 4200 196 For all commercial enquiries, contact jo@bncpublishing.net T +971 50 440 2706 All rights reserved © 2023. Opinions expressed are solely those of the contributors. Logistics News ME and all subsidiary publications in the MENA region are officially licensed exclusively to BNC Publishing in the MENA region by Logistics News ME. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Printed by United Printing and Publishing | upp.ae Images used in Logistics News ME are credited when necessary. Attributed use of copyrighted images with permission. All images not credited courtesy Shutterstock. CEO Wissam Younane wissam@bncpublishing.net Director Rabih Najm rabih@bncpublishing.net Group Publishing Director Joaquim D'Costa jo@bncpublishing.net Editor-in-Chief Vibha Mehta vibha@bncpublishing.net Sales Manager Alex Brown alex@bncpublishing.net Editorial Assistant Aya Zhang aya@bncpublishing.net Creative Lead Christian Harb chriss@bncpublishing.net Editorial Design Rizaldi Febrian Marketing Executive Aaron Joshua Sinanbam aj@bncpublishing.net Videographer Alexander Bungas 4 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
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A s we charge into the bustling second half of the year, we find ourselves in the midst of an exhilarating whirlwind of events and opportunities. The tempo is rapid, the expectations are soaring, and the energy is electrifying. In this high-octane environment, mastering time management, achieving a harmonious work-life balance, and fostering effective teamwork are not just strategies—they are our lifelines. The Middle East is not simply growing; it’s undergoing a vibrant transformation at an unprecedented pace. Every year, as we reflect on the events we’ve covered, we see a region that continually reinvents itself, scaling new heights and breaking new ground. This dynamic evolution, with its opportunities and challenges, is the very fuel that ignites our drive to deliver unparalleled excellence. Our industry is a complex mosaic of collaboration, where every element plays a crucial role. By weaving together the diverse expertise of our partners and teams, we create a tapestry of innovation and quality that stands out. This collective synergy ensures that we remain at the cutting edge of progress and creativity even as we juggle the demands of a packed schedule. The journey ahead is thrilling and demanding, a testament to our collective resilience, ingenuity, and passion. As we navigate this vibrant period, our shared mission is clear: to tackle each challenge enthusiastically, seize every opportunity with determination, and set new standards for success together. In this fast-paced season, we are not merely keeping up but leading the charge. With each step, we transform challenges into opportunities and aspirations into achievements. So, let’s embrace the thrill of the journey, harness our collective strength, and make this season a landmark of extraordinary accomplishments and groundbreaking milestones. Here’s to thriving in the fast lane, setting new benchmarks, and making every moment count. Navigating the Fast Lane: Embracing the Thrill of the Season Vibha Mehta Editor-in-Chief vibha@bncpublishing.net Vibha Mehta vibhamehta01 @vibhamehta01 CBNME LETTER FROM THE EDITOR
ANANTARA SHARJAH RESIDENCES A NEW CHAPTER OF LUXURY EXPERIENCES BY THE SEA Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym. As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property. To register your interest, visit arada.com LIFE IS A JOURNEY.
N akheel, a member of Dubai Holding’s pioneering real estate arm, Dubai Holding Real Estate, has awarded Jan De Nul Dredging LTD. an AED 810 million contract for the marine works on Palm Jebel Ali. Part of the leading international Jan De Nul Group, the company will be responsible for dredging, land reclamation, beach profiling, and sand placement, directly supporting the construction of villas across all fronds. With mobilisation activities already underway, Jan De Nul Dredging is expected to complete the entire scope of marine works at Palm Jebel Ali in just over two years. Importantly, the first eight fronds of the project are expected to be site-ready by the first quarter of 2025, allowing for the commencement of villa infrastructure and civil works. Following Nakheel’s recent award of two major infrastructure contracts, works have also commenced on the construction of a new public access road, which will provide access from Sheikh Zayed Road and roadway and lighting enhancements from the mainland to Palm Jebel Ali. Revealed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Palm Jebel Ali will offer an exceptional breadth of luxury lifestyle amenities for residents, families and visitors. Supporting the Dubai Economic Agenda D33, the project also marks the beginning of a new growth corridor in the Jebel Ali area, underlining the emirate’s expansion. Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate, said: “Partnering with Jan De Nul Dredging reflects our unwavering commitment to excellence and innovation. As Nakheel intensifies its development activity under Dubai Holding, the expertise of Jan De Nul Dredging in marine, civil construction, and environmental projects is pivotal as we accelerate progress on this transformational development. Aligned with the Dubai 2040 Urban Master Plan vision, Palm Jebel Ali is set to become a global destination, allowing residents to experience a luxurious waterfront lifestyle with access to sweeping beachfront and pristine waters while setting new standards in quality living and sustainability.” Last year, Palm Jebel Ali launched more than 700 units of its Phase 1 frond villas, featuring eight unique styles that blend indoor and outdoor living in a serene coastal setting. Progress on infrastructure and marine works directly supports the delivery of these homes, scheduled for handover in late 2026, and advances Palm Jebel Ali’s vision as a major residential and leisure destination. The island will ultimately span 13.4 kilometres, featuring 16 fronds and 91 kilometres of beachfront, aligning with the Dubai 2040 Urban Master Plan‘s goal of expanding public beach access. Nakheel’s projects form an iconic portfolio of master communities and residential developments pivotal to realising Dubai’s vision. NAKHEEL AWARDS CONTRACT FOR MARINE WORKS AT PALM JEBEL ALI CBNME REGIONAL NEWS Jan De Nul Dredging, awarded the contract, is set to complete all marine works at Palm Jebel Ali in just over two years 12 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
K ing Salman International Airport Development Company (KSIADC), a key player in the Saudi Vision 2030 initiative, has made a significant move today. The company has announced the signing of strategic partnerships with four leading local and international companies in the fields of architecture, engineering, construction, and air traffic management. This marks the beginning of a new phase in the development of King Salman International Airport, positioning it as a hub for tourism, travel, and transportation in Saudi Arabia and the wider region. The airport’s master plan, covering a total area of 57 square kilometres and including several terminals, six runways, and a multi- asset real estate area, will be brought to life by the award-winning architecture firm Foster + Partners. According to the release, the airport’s design will capture Riyadh’s essence and reflect Saudi culture, providing travellers with a unique experience. International engineering firm Jacobs will provide specialist consultancy services for the airport’s detailed master plan and the design of the new runways. Mace, the leading consulting and construction company, will apply global best practices, innovations and advanced methodologies at all planning and construction stages. Nera, a Saudi company specializing in technical and operational solutions for aviation, will oversee the design of airspace using the latest technologies to enhance air traffic efficiency and improve operations. KSIADC Acting CEO Marco Mejia stated: “We are committed to delivering an airport which will be seen as the benchmark in aviation. It will provide the national and international connectivity the city of Riyadh needs to meet and drive the business, trade and tourism growth set out in Vision 2030. These four firms will work alongside the Saudi and international talent we have brought together; they will be an essential addition to our team as we build King Salman International Airport, creating a new passenger experience.” The airport’s master plan was unveiled in November 2022 by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, Council of Economic and Development Affairs Chairman, and Public Investment Fund Chairman. KING SALMAN INTERNATIONAL AIRPORT DEVELOPMENT COMPANY PARTNERS WITH FOUR DESIGN & ENGINEERING FIRMS KSIADC establishes strategic partnerships with four top local and international firms specializing in architecture, engineering, construction, and air traffic management REGIONAL NEWS WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 13
LAUNCH: AMAAL SET TO REVOLUTIONISE REAL ESTATE IN THE UAE Backed by Ayana Holding, Amaal, an innovative real estate developer, leverages a vast network of global resources A maal, an innovative real estate developer, has announced its launch into the UAE market. Amaal is not just another player in the real estate industry; it’s a visionary committed to reshaping urban living. By seamlessly blending sophisticated design with modern convenience, Amaal is set to revolutionise the real estate landscape, delivering residential masterpieces that cater to the evolving demands for an elevated living experience. Abdulla Lahej, Chairman of Amaal and Founding Partner of Ayana Holding, is at the helm of this ambitious initiative. Under his strategic guidance, Amaal is established with the strength of Ayana Holding, a network of companies globally renowned for its expertise in construction, architectural design, infrastructure, and real estate sales. Strategically positioned for growth, Amaal is dedicated to crafting quality living spaces that are innovative and sustainable and foster a community that blends seamlessly into the vibrant cultural and ecological fabric of the UAE. “We are proud to launch Amaal, an innovative force set to transform the UAE’s real estate landscape,” stated Abdulla Lahej, Chairman of Amaal and Founding Partner of Ayana Holding. “Amaal, which signifies ‘aspiration’ in Arabic, represents our vision of creating buildings and vibrant communities embody elegance, functionality, and sustainability. We are committed to pushing the boundaries of architectural innovation, ensuring that each project meets the highest quality standards and caters to the modern homeowner’s evolving needs. Amaal aims to support the UAE’s vision for sustainable development, setting new benchmarks in urban living and contributing significantly to the country’s growth and development.” Amaal is not just a real estate developer; it’s a lifestyle curator. Each Amaal project is a blend of aesthetic elegance and functional design, transforming spaces into vibrant living environments. With the expertise of Ayana Holding, Amaal oversees every phase, from site selection to marketing, ensuring top-tier quality and creativity. Amaal is set to launch a series of transformative projects that promise to exceed the expectations of modern buyers and investors, redefining urban living through innovative architecture and a commitment to excellence. CBNME REGIONAL NEWS 14 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
E mirates Steel Arkan, the UAE’s largest publicly listed steel and building materials company, has rebranded as EMSTEEL (ADX: EMSTEEL) to accelerate its operational transformation and extend its global presence. The new brand identity and operating model were officially launched at an event in Abu Dhabi attended by high-ranking dignitaries and over 400 customers, partners and employees. The new brand identity embodies the successful merger of Emirates Steel and Arkan Building Materials, completed in the fourth quarter of 2021. This merger has established the UAE’s most extensive steel and building materials company, valued at AED 13 billion, with a solid strategic foundation and significant growth potential in the UAE and international markets. Under the EMSTEEL brand, the company operates through two main divisions: Emirates Steel and Emirates Cement. Emirates Cement includes Al Ain Cement Factory, Emirates Blocks Factories, ANABEEB, and Arkan Bags. These divisions focus on high- quality products for the UAE and global markets. EMSTEEL’s structure supports expansion into new markets and products. The group emphasizes innovation and sustainability, investing in advanced technologies and clean energy to deliver safe, high- quality, and low-carbon solutions. With shares of 11% in Abu Dhabi’s manufacturing activity output and 60% in the UAE’s steel market, EMSTEEL will play a key role in delivering the UAE industrial strategy “Operation 300bn.” It has also demonstrated an unwavering commitment to advancing digital transformation in the industrial sector and won five prestigious “UAE Industry 4.0 Digital Leader” titles from the Ministry of Industry and Advanced Technology (MoIAT). Eng. Saeed Ghumran Al Remeithi, Group Chief Executive Officer of EMSTEEL, said: “Today’s unveiling of our new brand identity marks a milestone in our evolution, as the Group forges ahead to support its customers and add value to its shareholders with a unified vision. Our EMSTEEL brand carries us forward into a future full of opportunities for expansion, business growth and digital transformation. It represents our commitment to creating products, services, and solutions to build a better world and drive global sustainability efforts in our sector by promoting a low-carbon supply chain in collaboration with our partners. He added: “The company is committed to reducing carbon emissions in alignment with the UAE’s Net Zero by 2050 Strategic Initiative, where the use of clean energy in our operations is at 80%. EMSTEEL is a global leader in low-carbon steel production and the first steelmaker in the world to capture its CO2 emissions, enabling us to operate with 45% less carbon than our peers.” Headquartered in Abu Dhabi, EMSTEEL builds on a heritage of over a quarter of a century. Today, the Group operates 16 state-of-the-art plants with a total annual production capacity of 3.5 million tonnes of steel and 4.6 million tonnes of cement—the Group exports to over 70 markets worldwide, which account for 30% of its sales. EMSTEEL has received numerous local and international accolades. This year alone, it held two titles at the Make It in the Emirates Awards 2024, where it won the prestigious Best Sustainable Manufacturing and the ICV Excellence Awards. The Group was also recognised as the 2024 Steel Sustainability Champion by the World Steel Association for its pioneering efforts in decarbonising steel production. The World Economic Forum commended EMSTEEL’s efforts in decarbonising the iron and steel industry, placing it among the top five leading steel companies worldwide that have received this recognition. EMIRATES STEEL ARKAN REBRANDS AS EMSTEEL EMSTEEL Group consists of two business divisions: Emirates Steel and Emirates Cement REGIONAL NEWS WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 15
CBNME Everything you want to know about the iconic dual towers with luxurious residences, offices, and panoramic views R aad Jarrah, Chief Development Officer at Ithra Dubai, leverages 35 years of experience to lead innovative projects like One Za’abeel, transforming Dubai’s skyline with cutting-edge design and development strategies. Can you walk me through your journey in the real estate industry? I have been involved in real estate development for over 35 years. My career spans across the United States and the United Arab Emirates with projects in commercial, residential, and hospitality sectors. Prior to my position as Chief Development Officer (CDO) at Ithra Dubai, I had worked on various mega-projects, including the Index Tower, and held positions as Chief Development Officer of Union Properties, and GM Development at Emaar Properties. As Chief Development Officer at Ithra Dubai, I regularly employ my experience alongside my understanding of Dubai real estate and efficient development to plan inclusive and mixed-use developments in the Emirate, with One Za’abeel being a shining example of what we’ve accomplished. For One Za’abeel, what did the construction phase look like? Were there any challenges? Construction began in 2017, with the aim of producing REAL ESTATE Luxury One Za’abeel: Dubai’s New Standard in Raad Jarrah, Chief Development Officer at Ithra Dubai,
an unparalleled icon of mixed-use living in the heart of Dubai. Bringing the vision of One Za’abeel to life required our collaboration with strategically-sourced local and international industry experts to develop innovative techniques and solutions. Creative thinking was at the forefront, requiring us to equip state- of-the-art engineering, eco-conscious materials, and innovative design to accommodate the grandiosity and location of the project. Due to its prime location, excavation for the development occurred beneath a live highway. Major considerations had to be taken when digging the deep seven floor basements due to the proximity to an existing overhead highway’s bridge piers and foundations. You can see all of our collaborative, innovative technologies applied in the construction and lifting of The Link - the cantilevered building suspended between One Za’abeel’s two towers. The 230 metre-long sky concourse holds the Guinness World RecordsTM title for The Longest Cantilevered Building in the World, with 67.277 metres of it suspended 100 metres above the ground. The lift was a major achievement, executed without stopping the flow of traffic on the 4-lane highway that stands between the two towers. What inspired the concept and design behind One Za’abeel The Residences? Sustainability, convenience, and luxury are the core pillars of One Za’abeel. When designing The Residences in particular, the goal was to create the ideal homes for discerning and contemporary global citizens looking for an elevated living experience. When conceptualising the 264 residential simplexes and duplexes, our consultants masterfully considered the practicality of each Residence, specifically movement and flow that inspire relaxation and comfort. The movement flows to its nearby exterior with proximity of One Za’abeel to Dubai’s major hubs, including the Dubai International Airport for our globe-trotting tenants, as well as accessibility to the Dubai Finance District and World Trade Centre. Can you share some unique features or amenities that set One Za’abeel The Residences apart from other regional luxury developments for modern living? The modern global citizen demands modern solutions and One Za’abeel was designed with the explicit purpose of providing those contemporary solutions. Bespoke excellence comes through across One Za’abeel The Residences - from the intangible, foundational elements to those interacted with on the daily - all as a result of dedicated planning, great ONE ZA’ABEEL: DUBAI’S NEW STANDARD IN LUXURY One Za_abeel is built on three pillars sustainability, convenience, and luxury The distinctive façade system was chosen for its effectiveness in reducing heat absorption and minimizing cooling energy requirements WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 17
attention to the finest of details, and the primary goal of delivering comfort and opulence. With several floor plans available for both simplexes and duplexes, tenants have chosen the Residence most suitable to their needs with each Residence being spacious enough for establishing home offices with breath-taking views of Dubai through the grand floor-to-ceiling windows. Seamless navigation around the unit was considered with features like open plan living rooms and dining spaces, automated parking, dual access for duplexes, and for select Residences, private gardens and private garages. Modern living demands sustainability and longevity, both built into every aspect of The Residences alongside the magnificent appearance. Each Residence exudes luxury and sleekness, offering uninterrupted views to the city, smart home automation technology, and spacious interiors. The Residences further stand out through integration with One Za’abeel and a range of top-of-the-line amenities offered, including a beach style swimming pool, kids pool, lush gardens and outdoor space, and a highly mindful staff available 24/7. How does One Za’abeel The Residences prioritize sustainability and environmental consciousness in its design and operations? As a beacon for Dubai’s pioneering spirit, adhering to green building initiatives is a priority for One Za’abeel. In line with the UAE’s 2050 net-zero target and the guidance of sustainability consultants, WSP Middle East, the sustainability strategy was developed around a bespoke responsibility matrix that incorporated LEED Gold standards, which was achieved in December 2023, as the certification was awarded to the landmark development. Some of the features incorporated to increase energy efficiency and reduce waste include 64 dual Electric Vehicle charge points, condensate water collection system from AC units to use for the irrigation of the Each Residence radiates luxury and modernity, featuring panoramic city views, advanced smart home automation, and expansive interiors 18 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
plentiful vegetation, and high indoor air quality. The unique façade system for the entire development was specifically selected for its ability to reduce heat gains and minimise demands for cooling energy. An essential element to sustainability monitoring and measuring, allowing the entirety of the project, including The Residences, to tailor and reduce consumption in real- time. An extensive electricity and cooling metering network measure and manage 100% of energy consumption. One Za’abeel The Residences was awarded Sustainable Residential Development at the 2023 MENA International Property Awards for its prioritisation of sustainability. What role does community engagement play in shaping the lifestyle experience for residents at One Za’abeel, and what initiatives are in place to foster a sense of belonging? At Ithra Dubai, we prioritise real estate that elevates the Dubai community through progressive and meaningful projects. One Za’abeel is a leading example of that, and The Residences enjoy several community spaces within their dedicated tower that encourage engagement, relaxation, and connection with activities that resonate with any lifestyle. For fitness, The Residences’ jogging track and gym provide great locales for breaking a sweat with modern equipment – and SIRO One Za’abeel in the One Za’abeel Tower offers bespoke training programs only a few steps away. The Sauna & Steam Room as well as the outdoor gardens offer lush, quiet escapes from the city. The Kids’ Play Areas are fully equipped with games and activities, while the Games Room offers fun for the whole family or with friends. The connection to One Za’abeel’s other offerings encourages community engagement where any desired experience, be it for respite or entertainment, can be found minutes away. The development offers quick accessibility to all that our luxury mixed-use development has to offer including the ultra- luxury One&Only One Za’abeel Resort, fitness and recovery resort SIRO One Za’abeel, The Link, plentiful fine dining & restaurants headed by celebrity chefs, and a retail podium opening later this year. As the Chief Development Officer of Ithra Dubai, what are your visions and goals for One Za’abeel The Residences, and how do you envision them contributing to Dubai’s vibrant urban landscape? Dubai is a city defined by its ingenuity and the vast exchange of culture and enterprise. One Za’abeel is reimagining the ways we live, work, and thrive as a globally renowned lifestyle destination of luxury and connection. The Residences have established themselves desirably in this prosperous city, with all units fully sold and handovers ongoing since November 2023, with all amenities open to the tenants. One Za’abeel’s status in Dubai continues to rise, and the community it has fostered for global modern citizens has become an integral part of the city. As Dubai’s largest single- site mixed-use development, it breaks boundaries and serves as another example in our Emirate for what is truly possible with engineering, design, and function. The Residences will continue to grow vigorously over the coming years as a respite for modern living in our fast-paced city. ONE ZA’ABEEL: DUBAI’S NEW STANDARD IN LUXURY WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 19
T he world of surfing, attractions, and development is buzzing with excitement as Endless Surf recently unveiled its next-generation wave pool technology at O2 SURFTOWN MUC, marking the official debut of this highly anticipated surf venue. This groundbreaking launch is not just a win for Munich surfers; it represents a global leap forward for surf park technology. Endless Surf is already poised to power over a dozen surf parks worldwide, bringing world-class waves to both core surf regions and “surf deserts” in the Middle East. As a sport and lifestyle, Surf is taking the world by storm. According to the International Surfing Association, there are an estimated 20-35 million surfers worldwide, and we see a 20% increase in female participation worldwide. Plus, with surf now an official Olympic sport and all the recent mainstream attention for the 2024 Olympic games, aspirations are at an all-time high. This massive growth in surfing makes surf parks an exciting opportunity for developers to capitalize on. And, since Endless Surf’s next-generation technology is now making waves, the opportunity becomes even more enticing as the surf lagoon is being praised for its performance by professionals and beginners alike. A highly anticipated feature in Endless Surf is the flexibility and control that the system has. During wave commissioning, where wave types were being fine-tuned for operation, Leon Glatzer, a professional surfer and German Olympian, praised the technology’s precision and versatility: “This technology is a game-changer for the future of surfing. It was incredible to see the precision and power that ES holds. The flexibility and variety of this pool are amazing—it will keep surfers stoked and always coming back for more.” While this is the first Endless Surf lagoon, it is far from the company’s first venture into wave pools. Backed by decades Entering a New Era of Inland Surfing with Endless Surf’s Next-Gen Wave Technology Riding CBNME TECHNOLOGY The Next Wave 20 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
of experience from its parent company, WhiteWater—an industry leader in aquatic entertainment since 1980—Endless Surf combines trusted technology with cutting-edge innovation. The launch of Endless Surf marks the culmination of this expertise, delivering powerful, customizable waves built to perform reliably for decades. Launched in 2020, Endless Surf has generated global excitement, spotlighting its inaugural project in Munich. With the official unveiling of ES waves, it’s clear that this technology is set to revolutionize the surf park industry. As surfing continues to grow worldwide, with hundreds of surf parks in planning stages, it’s the perfect time to explore what makes Endless Surf so special. First Glimpse at Cutting Edge Wave Tech in Munich In Munich specifically, Endless Surf’s ES34 lagoon has 34 wave-generating caissons that deliver powerful, customizable waves, thanks to the product’s robust pneumatic hardware and proprietary software suite. Now officially open to the public, the system offers a surf experience that caters to every skill level and style, from beginners catching their first waves to seasoned pros surfing in the barrel and pulling off aerial manoeuvres. Although the lagoon in Munich is an ES34, Endless Surf pools can be scaled up or down based on the number of pneumatic wave-generating chambers along the back wall of the pool. Depending on the available land, ES wave pools can be built with as few as 24 chambers (ES24), as many as 60 (ES60), or anywhere in between. Ultimately, the number of pneumatic chambers will affect footprint size and surf ride time but will not affect wave-creating capabilities like height and wave types. In Munich, Endless Surf offers up to an 18s ride in Single Peak mode. An ES60, featuring nearly 75% more wave- generating caissons, can offer up to a 32s ride from end to end. While the single peak wave is perfect for a premium wave offering, Endless Surf showcases a Split Peak setting that offers lefts and rights in the same session, which is great for high capacity and throughput. In addition, after the main wave breaks at ‘The Peak,’ the energy is recycled in ‘The Shore’ zone. The Shore offers a perfect whitewater wave for beginners to learn simultaneously while The Peak is pumping. Trusted Pneumatic Hardware with Innovative Software Suite Endless Surf’s waves are created using air and pressure, mimicking the natural forces that generate ocean swells. Built on the foundations of tried-and-tested pneumatic hardware, Endless Surf’s system is designed for longevity, flexibility, and ease of maintenance. The hardware has been proven in hundreds of wave pools worldwide, many still operating decades later with minimal upkeep. What sets Endless Surf apart is its state-of-the-art software suite, Swell Studio, which offers complete control over wave programming and customization. The suite includes additional platforms, such as Surf Concierge for guest management and bookings and Wave Doctor for preventative maintenance and monitoring. This comprehensive software package ensures a seamless experience from arrival to the break. Transforming Surf Parks with Flexibility and Control One of the standout features of Endless Surf’s technology is its unparalleled flexibility. Thanks to Swell Studio, operators can customize wave settings to create the perfect experience for any group of surfers. Whether a mellow session for beginners or a high-action session for advanced surfers, the Endless Surf lagoon can control wave heights, angles, speed, sections, etc., with its proprietary software. Thanks to the precision of pneumatic tech, Swell Studio controls the wave-making caissons, which can be programmed to release energy in different ways to form waves. Think of each chamber like the keys on a piano. Operators can use the “keys” to play an almost RIDING THE NEXT WAVE Paul Chutter, President and Co-Founder of Endless Surf WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 21
CBNME TECHNOLOGY endless variety of tunes – those tunes are waves of unique sections. Overall, ES can generate waves up to 2.1 meters in height and 32s seconds in length in Single Peak mode on its largest model (ES60). While making first waves, Paul Chutter, President and Co- Founder of Endless Surf, noted the technology’s power by saying: “Witnessing the unrivalled flexibility and control of our technology in action has been such a special moment. The endless possibilities give us precision and control like never before seen in a wave pool.” Looking beyond wave customization and more at session creation, Endless Surf’s flexibility allowed venues to be responsive to surfers’ capacity. ES doesn’t have to run as ON or OFF, allowing operators to optimize their power consumption and never waste any waves. Whether it’s a packed Saturday afternoon in the summer or a slow Tuesday morning in the winter, Endless Surf can deliver only what waves are necessary depending on who is in the pool. Meeting the Needs of a Diverse Surfing Audience As the surf park industry continues to grow, Endless Surf is well-positioned to cater to the diverse needs of surfers. From first-timers to seasoned professionals and from casual day- goers to dedicated club members, the flexibility of Endless Surf’s technology allows for a uniquely tailored experience. With features such as multiple wave types in the same session, the ability to surf lefts or rights without exiting the lagoon, and premium custom wave settings, Endless Surf ensures that every session is as unique as the surfers riding the waves. For example, sessions at O2 SURFTOWN MUC offer eight different skill level categories – kids, first-timer, beginner, progressive, intermediate, advanced, expert, and pro. There are multiple wave types on the menu within many levels. Wave variety is suitable for both surfers and the venues catering to them. It allows surf parks to tap into their uniqueness and have a menu of waves that differentiates them from other wave pools. Plus, surfers love variety. Being able to surf many different types of waves takes our skills to the next level and allows us to surf better both in the ocean and the pool – ensuring that our sessions will never become stale and surfers will keep coming back for more. New Standards in Operational Efficiency and Sustainability Endless Surf’s flexible technology also sets new standards for operational efficiency. Unlike traditional wave pools, which generate waves at a fixed frequency regardless of occupancy, Endless Surf’s pneumatic chambers can be programmed to deliver waves only when needed using Wave Interval Management. This pay-per-use model allows for more controlled margins, as operators only produce waves for those who have paid. Additionally, Endless Surf’s suggestion of 12-16+ second intervals between waves, as opposed to the industry norm of 8 seconds, enhances the surf experience and significantly reduces power consumption, making it a more sustainable option for regions with high electricity costs. Another area where Endless Surf is leading the charge in minimizing impact relates to construction. Its compact footprint allows for less excavation, soil sealing, less water, etc. Endless Surf’s partnership with Myrtha Pools offers an alternative to concrete construction, using stainless-steel technology for a reduced carbon footprint and long-lasting durability. Organic and Aesthetic Design for Authentic Surf Destinations Beyond the technology itself, Endless Surf was designed with authenticity in mind both for the wave and the surrounding environment. The organic design of the Endless Surf Lagoon is crafted to create a true beach-like experience anywhere in the world. With a low-profile design and non-industrial machinery, as well as a maximized beachfront length, the atmosphere surrounding Endless Surf feels open, authentic, and inviting for surfers and non-surfers. Plus, the shape of the pool offers high-action views from every angle. Whether spectators watch from the beach or the back wall, they are close to the action and can enjoy the breaking waves from any angle. In addition, the Endless Surf lagoon offers 360 degrees of waterfront development potential, which gives developers the opportunity to capitalize on prime real estate opportunities and additional revenue streams. From lodging and/or commercial real estate to beachside dining, this unique feature gives plenty of options to increase the length of stay and boost ROI. The Future of Surf Parks is Endless For surfers, the launch of Endless Surf is a glimpse into the future of inland surfing—offering technology that caters to any skill level and surf style. For developers and investors, it’s a milestone for projects worldwide. Whether it’s a standalone surf park or a mixed-use entertainment district, Endless Surf is an anchor for various business goals. With its next- generation features, expert team, and commitment to creating viable and sustainable surf destinations, Endless Surf is redefining the surf park industry for developers and surfers alike. As the world’s first Endless Surf lagoon makes waves, this groundbreaking technology’s possibilities are endless. 22 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
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CBNME DEVELOPER Omar El Hamamsy, Group CEO of Orascom Development, shares his insight on the strategic vision for building a better tomorrow FUTURE REALITIES DESIGNING Omar El Hamamsy, Group CEO of Orascom Development 24 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
DESIGNING FUTURE REALITIES Taking One Step At A Time Firstly, they see themselves as real estate developers and place makers. Over the past three decades, Orascom Development has had a proven track record of creating vibrant, integrated communities that cater to residents’ evolving needs and aspirations. Their new thought leadership initiative, Orascom Development Keys of Life, further grounds their commitment to sparking understanding and dialogue around important topics about the future of communities. As a cornerstone of this new initiative, they worked with YouGov to survey over 3,600 people across the Middle East, North Africa, Europe, the United Kingdom, and the United States on their public perceptions of living environments. Their findings revealed that 76% of people feel their best in a place where they can ‘live, play and work’, underlining the importance of creating integrated communities. This is reflected in their design of projects with ample open spaces, green parks, and seamless connectivity, which their findings highlight as crucial aspects of people’s expectations in modern community living. Orascom Development’s resilience is evident in its growth plans. With a land bank of more than 100 million square meters and over 40% of that land under development or already developed into thriving communities, they are driving their growth with a deep understanding of the real estate market trends in the GCC and the broader region. This approach has led to significant achievements, such as a 20% increase in contracted units to 2,115 units in 2023 compared to the previous year and CHF 704.2 million in real estate sales – a similar value to 2022, despite the challenges posed by the Egyptian Pound devaluation. The Driving Force The community design approach is built around purpose, connection and togetherness. Integrating towns that foster a sense of community is essential to their strategy. This philosophy can be traced back to the vision of their founder, Samih Sawiris, who 1989 set out to create an idyllic paradise on the shores of the Red Sea in Egypt that feels like a close-knit community of friends. Today, El Gouna is renowned for its luxurious marinas, picturesque beaches, exceptional dining options, diverse recreational activities and commitment to sustainability. El Gouna has become a prime example of world-class destination development, and its success has driven the expansion to 10 destinations in Egypt, Oman, Montenegro, Switzerland and the United Kingdom. Their recent Orascom Development Keys of Life research confirms the importance of this Jebel Sifah provides wide open spaces, a coastline golf course, incredible reefs, restaurants and shops, water sports and exciting activities With white sandy beaches, lush green wadis and turquoise waters, Hawana Salalah is Oman’s largest integrated tourism complex WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 25
CBNME DEVELOPER approach, with 80% of respondents emphasizing the significance of having a strong sense of community in their lives. As placemakers, they see it as their responsibility to provide a wide range of amenities and activities and invest in the cultural elements and events vital for fostering community cohesion and individual wellbeing. For instance, the El Gouna Film Festival celebrates creative talent and supports the growth of the filmmaking industry in the region. Similarly, Hawana Salalah in Oman, the Sultanate’s largest integrated tourism complex, hosts the annual Khareef Salalah Festival to celebrate the awe-inspiring monsoon season. For them, success is defined by the quality of life their destinations offer and the long-term value they create for their stakeholders. Opportunities To Look Forward The region is characterized by an intense desire among its residents for cohesive, supportive, interconnected communities. However, they recognize that more than simply putting up buildings is required. Many traditional cities and towns grapple with residents who need to be in the right place. Orascom Development Keys of Life research reveals that 43% of people think they are not living in their ideal location, and this sentiment is even more prevalent among young adults, who constitute the majority of the MENA population, with 58% expressing this view. This gap highlights the necessity for communities that adapt to residents’ changing needs and aspirations, especially Millennials and Gen Zs. They are committed to listening to these audiences, understanding their evolving needs, and incorporating these insights into the design of their integrated towns and destinations, whether they are located in the MENA region or Europe. Their goal is to create environments where people feel truly at home. Unlocking Challenges They excel at creating an environment that attracts people from different countries to live in their towns. Embracing cultural differences enriches communities and contributes to their vibrancy and resilience—a sentiment echoed in their Orascom Development Keys of Life research, where 75% of people define community as ‘the combination of diverse cultures, backgrounds and experiences’. They also recognize that creating inclusive environments begins with the design and planning process. Their master plan development takes a ‘designing with purpose’ approach that considers how the built environment can best accommodate and celebrate diverse cultural needs and preferences from the outset. This involves thoughtfully incorporating culturally rooted design elements and motifs into the architecture and aesthetics of the residential and commercial buildings, amenities and public spaces. Engaging With Various Generations Reconciling the requirements of different community generations is a complex challenge that requires a holistic and adaptive approach. The goal is to create multigenerational communities that cater to residents’ diverse needs and aspirations across all life stages. El Gouna, a flagship destination by Orascom Development, offers an unparalleled lifestyle with 10 km of pristine shoreline, just 30 minutes from Hurghada International Airport Encircled by secluded beaches, majestic mountains, and ancient fortresses, Luštica Bay is a vibrant town blending culture, heritage, and gastronomy 26 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
DESIGNING FUTURE REALITIES They do this by offering a wide range of housing options – apartments, townhouses and private villas – that cater to different family sizes and lifestyles and by providing a mix of amenities and services that appeal to other age groups and community requirements – from child-friendly parks to senior wellness centres, sports facilities and coworking spaces. El Gouna, for example, has El Gouna Plus, their latest platform offering three convenient services: Design & Renovation, Property Management and Home Services, catering to their diverse homeowners. It is also crucial to design flexible and adaptable public spaces that accommodate different uses and activities as the community’s needs evolve. Engaging with residents through participatory planning processes and community governance structures also helps ensure their voices are heard, and their needs are met. By taking a long-term, people-centric approach to community development, they work to create inclusive, resilient communities that are responsive to the changing needs of multiple generations. The Sustainable Way! Orascom Development has a standing invitation to our customers to discover ‘life as it should be’. Today, that increasingly means not just a good life but life for good—living a life with purpose. Their Orascom Development Keys of Life research shows that around 7 out of 10 people view sustainable living as an appealing lifestyle choice, both now and in the coming decade. Emphasizing the importance of sustainable living, Orascom Development Keys of Life industry leader Julia Backhaus believes that as they now spend 90% of their time in built environments, these spaces have essentially become their new “natural habitat.” Incorporating nature and sustainable construction methods into the design is pivotal for their and the planet’s future well-being. When all stakeholders align, they can challenge traditional industry practices and emerge as leaders in the pursuit of sustainability. They translate their commitment to sustainability into tangible actions through a multi-pronged approach. They focus on resource efficiency, which they achieve by integrating renewable energy, water conservation and waste management systems into the projects. They also emphasize the creation of people-centric biophilic environments that foster a connection between residents and nature to improve their mental and physical wellbeing, and they incorporate robust and resilient structures into their developments to ensure they can withstand the impacts of climate change. Their forward-thinking design approach blends functional features with nature-centric layouts, providing a harmonious balance between the built environment and natural landscapes, essential for modern communities. A Moment Of Pride Omar can’t select just one of their destinations as an achievement because it is genuinely their scale—they have towns and destinations in the MENA region and Europe that set them apart. Since he joined in late 2020, the “project” he is most proud of is their transformation journey from a family business to a multinational company. This marks one of their most significant steps forward, providing them with the foundation for a sustainable and profitable business. As they move forward, their next growth phase will be driven by accelerating the great work they have been doing and will revolve around several key areas. First and foremost, they are becoming more customer-centric in their decision-making. In the past, it often began with feeling and intuition – having a good sense of what their customers, visitors and residents want. That’s becoming a lot more fact-based, using market research and going into different regions and understanding how they should do things differently to delight their customers in each location and have them coming over and over again to Orascom Development’s destinations. They will also focus on the evolution of their talent, working together across the organization to align our processes and drive efficiency. These efforts will be reflected in the continued success and growth of Orascom’s destinations, each of which has significantly contributed to the communities and economies where the company operates. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 27
CBNME COVER STORY P hilip Gullett’s journey to Trojena is shaped by over 30 years of experience in real estate development, including his role in London’s Battersea Power Station. The allure of being part of something truly innovative drew him to Trojena, where the challenge of developing a futuristic mountain resort aligned with NEOM’s vision of pioneering global solutions. Trojena’s 1.2 million square meter master plan is a testament to sustainable development. What distinguishes Trojena is its diverse team, blending international expertise, which has reinforced Philip’s belief in the power of collective vision and dedication. In this interview, Philip Gullett, Executive Director at Trojena, discusses how Trojena is redefining sustainability and innovation in the Middle East, all while honouring the region’s cultural heritage TROJENA’S QUANTUM LEAP Aedas envisions a futuristic Saudi resort with an organic, fluid design achieved through advanced optimization and modular construction
TROJENA’S QUANTUM LEAP “Trojena is aiming to be the pinnacle for new experiences and perspectives,” What does this mean? And how is Trojena different from other resorts and residences in the world? Trojena is one of the main developments at NEOM, sitting right in the heart of NEOM’s nature region. With elevations ranging from 1,500m to 2,512m, Trojena is a year-round mountain destination that offers a wide range of experiences and exciting possibilities unlike anything else in the region. We are re-inventing the mountain destination concept by designing sustainable communities, vibrant and active community living and cognitive infrastructure. Trojena’s diverse entertainment options and immersive experiences enrich residents and visitors more significantly. Luxury accommodations, recreational activities, and cultural events further enhance that experience, making Trojena an attractive destination. Beyond skiing, Trojena will also be a global sanctuary promoting wellness, serene living and vibrant urban amenities, providing an ultimate escape from the ordinary. Do you see any challenges? If so, can you tell us how to overcome them? Construction in a remote mountainous region poses an immense challenge. Overcoming this requires bold, forward- thinking, and continuous improvement to ‘future-proof’ the development and serve it as a blueprint for the rest of the world. Since 2022, we have excavated approximately 9 million cubic meters of material from the future lake site and advanced the Ski Village and Slope Residences, with basement works actively underway. Additionally, we have excavated nearly 2 million cubic meters of rock to create the site for our innovative ‘vertical village’ concept, the Vault. It’s an exciting time as everything starts to come together, and we’re gearing up to welcome visitors and even host Olympians for the Asian Winter Games in 2029. Looking inward, we collaborate across all NEOM sectors and share insights with other regional developments to foster knowledge exchange and best practices. For example, ENOWA, a NEOM subsidiary company that leads the development of sustainable energy and water systems, is assisting us in providing fresh and clean water to our mountain resorts in addition to investigating the introduction of geothermal wells that could harness the shallow subsurface temperatures for building heating and cooling applications. Similarly, NEOM’s Heritage team’s experiences in other projects inform our approach to preserving heritage sites and integrating cultural values well within our Trojena development. Philip Gullett, Executive Director at Trojena, CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 29
CBNME COVER STORY Are technology, innovation, and digital transformation incorporated into the project? If so, how? At Trojena, technology isn’t just a feature; it’s woven into the very fabric of the project. Integrating technology, innovation, and digital transformation is fundamental to our vision of creating a truly unique mountain resort experience. We’re redefining the traditional concept of mountain resorts by seamlessly infusing cutting-edge technology into the natural landscape. From the moment guests arrive, they’ll be immersed in a world where architecture and technology coexist harmoniously, enhancing every aspect of their stay. For instance, our advanced technology observatory, the Cosmic Gate, exemplifies this blend of nature and innovation. Here, guests will have an unparalleled opportunity to explore the universe’s wonders against the backdrop of Trojena’s breathtaking mountain scenery. Additionally, our commitment to digital transformation is integrated into our infrastructure and assets, ensuring that Trojena remains at the forefront of technological advancement. Through these initiatives, we’re not just building a destination; we’re shaping the future of mountain living, inspiring a new era of sustainable, tech- integrated resorts. Aerial view of primary crusher for the raw rock located at the far end of The Lake, near the mountain stage Rendering of the architecturally stunning 2.8km freshwater lake, the largest in Saudi Arabia. 30 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
TROJENA’S QUANTUM LEAP You are currently developing sustainable concrete from locally sourced aggregate, which reduces carbon and shipping-in-material emissions. Tell us more about that. Saudi Arabia is undergoing unprecedented development, with projects like NEOM representing one of the most significant global earthworks constructions. From the beginning, we understood our limitations with traditional supply chains. We are also aware of how energy-intensive construction of this scale can be. So, at Trojena, we proactively sought alternative solutions to ensure a steady and sustainable flow of materials for our construction needs that meet our sustainability vision. Concrete is one key construction material that significantly impacts the environment, responsible for approximately 8 per cent of global CO2 emissions. Based on this, NEOM is focusing on centralising and owning an end-to-end supply chain for cementitious materials, including cement (ordinary portland cement) and supplementary cementitious materials (SCMs), as part of its carbon reduction efforts, which Trojena will benefit from. The abatement potential of cement replacement with SCMs is estimated to achieve up to 35% in carbon reduction. In addition, Trojena is leading an initiative that involves the production of lower-impact concrete, where locally sourced aggregates from excavation sites within Trojena are repurposed for construction materials. This will avoid the extraction of raw materials (such as sand and gravel) from new mine locations, which will avoid or reduce land degradation, loss of habitats, and water pollution. This sustainable concrete approach reduces reliance on external suppliers and minimises environmental impact by utilising materials sourced directly from the project site. For example, the demand for roller compacted concrete for dams forming the lake currently necessitates approximately 3.5 million cubic meters, equivalent to over 400 thousand truckloads of concrete, including all associated costs, air emissions and time. Trojena is significantly reducing the need for extensive transport of materials by crushing and utilising rock excavated from the Vault on-site, thereby minimising costs, environmental harm, logistical complexities and the impact associated with traditional supply chains. How does producing sustainable concrete help Trojena’s long-term sustainability goals, and how does NEOM plan to measure progress towards achieving the goals? The development will require about 7.3 million cubic meters of concrete: WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 31
CBNME COVER STORY approximately 52% will be used for buildings and structures, and the other 48% will be used for dams. Because we plan to use 100% of available aggregates from ongoing excavation, the carbon emission saved due to reduced transportation is estimated at around 0.4 million tons of CO2, which represents a 10-15% carbon reduction from the baseline, or the amount of CO2 captured by 1 million trees. At Trojena, we have set ambitious sustainability principles during the development of our master plan. These principles include net-positive outcomes for the climate and environmental quality, with the goal of achieving Net- zero Carbon, Net-positive biodiversity, and health-positive developments. Our vision also includes the sustainable use of resources and the establishment of a truly circular economy. To achieve these goals, we are implementing various well- known rating systems for communities, buildings, and infrastructures such as Envision, LEED, SITES, and WELL. Our aim is to achieve the highest levels of certification, ensuring that Trojena creates sustainable and future-ready developments that benefit the communities and provide an excellent experience for residents and visitors. Protecting the region’s rich cultural heritage and environment is our core focus at Trojena. As anywhere else at NEOM, Trojena is actively committed to decarbonising construction by integrating cutting-edge technologies and sustainable practices into its development. This includes optimising the supply chain, implementing circular economy principles, emphasising the responsible use of resources and minimising waste. This is also in line with NEOM’s core tenets of environmental sustainability and conservation, and as such, it has committed to preserving 95% of the region, which is set aside for nature. Several initiatives are underway to help NEOM achieve these goals, including a rewilding and regreening initiative which seeks to plant a million trees and reintroduce many native species. . What is the legacy you want to leave behind with this project? I want to look back and confidently state that we created something new and added value to the concept of the mountain destination. We are redefining how such a development is perceived, and our sustainable approach to design and construction ensubiodiversity conservation and regeneration. Infrastructure development sustainability and nature preservation do not have to be mutually exclusive, and I hope that from that perspective, Trojena can serve as the blueprint for the rest of the world to follow. The Lake Village will be the center of the Trojena and will contain a residential area, hospitality services, and commercial spaces An artist impression of Trojena Ski Village in NEOM, Saudi Arabia 32 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024
T he Sustainability Innovation Forum and Awards 2024, held on August 30 at Al Habtoor Palace Dubai, was a landmark event, celebrating the trailblazers who are leading various industries towards a more sustainable and greener future. As the UAE declares 2023 and 2024 the “Years of Sustainability,” this vision is driving transformative change across sectors like construction, design, entrepreneurship, and hospitality, fostering innovations in eco-friendly practices and renewable energy. This event highlighted the UAE’s commitment to sustainability, setting a benchmark for the broader MENA region. Countries like Saudi Arabia, with projects such as NEOM, and Egypt with its Green Economy initiative, are following suit, weaving sustainability into their developmental frameworks. The UAE’s leadership in sustainability is not just shaping a greener future for the nation but is also inspiring neighboring countries to adopt similar paths, promoting collective growth and resilience across the region. The Forum featured compelling keynote speeches from leaders across industries, offering insights into how they are embedding sustainability into their practices. The day concluded with a prestigious awards ceremony, where companies, projects, and individuals were honored for their exceptional contributions to advancing sustainability, further solidifying the region’s commitment to a greener, more innovative future. Photography by: Alexander Bungas and Eduardo Buenagua. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 35
SUSTAINABILITY Innovation Forum& Awards 2024 Imagine a city where every building, park, and street aligns with nature’s rhythm. This is the essence of smart growth strategies—balancing development with environmental stewardship, promoting vibrant, mixed-use communities, and curbing urban sprawl. Developers craft spaces that are not just sustainable but also brimming with life, using energy-efficient materials and green infrastructure like living roofs. Contractors, the unsung heroes, bring these visions to life, reducing waste and optimizing resources. Meanwhile, consultants and architects, the heart of every building, pulse with smart technologies that reduce consumption and enhance livability. Together, this panel taught how urban landscapes are not only resilient but also a testament to sustainable growth and a brighter, greener future. In today’s business landscape, sustainability is more than just a buzzword—it’s a call to action. While many talk about going green, this session was about those who walk the walk. Imagine gathering with forward-thinking leaders from enterprises big and small, all ready to share how they’ve transformed lofty sustainability goals into tangible, impactful strategies. These trailblazers did not just talk theory; they dived into real-world successes, revealing how their eco- conscious efforts have positively impacted their businesses. From profit-boosting initiatives to actionable tips, this session was your chance to learn from the vanguards of sustainable business practices in the Middle East and beyond. The panel featured prominent figures including: Speakers on this panel were: Mohamed Amer Regional Director of Operations, ICC MENA Nadine Zidani CEO & Founder of MENA Impact Sam Graham Managing Director, Rider Levett Bucknall (RLB) Rabih El Chaar Co-founder & CEO, Nadeera Anita Nouri CEO / Founder, Green Growth Planning Consultancy LLC Rana Hajirasouli Founder, The Surpluss | Certified B Corp Raya Ani Founder of RAW-NYC Architects Yasmine Barbir Founder of Responsible Legacy Duncan Payne Head of Support Services, Khansaheb Moderator: Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood LLC. Moderator: Aby Sam Thomas, Editor in Chief of Entrepreneur Middle East Panel 1: New Tomorrow With Sustainable Urban Planning Panel 2: Talk Less, Do More: How Businesses Can Turn Their Sustainability Strategies Into Action 36 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 The panel discussion took a deep dive into the complexities of embedding sustainability within hospitality operations, blending high-tech innovations with straightforward, practical strategies. The panelists shared their experiences in overcoming challenges and seizing opportunities to foster sustainable growth while minimizing environmental harm. They discussed key topics such as waste reduction in hotels and restaurants, the importance of ethical sourcing, balancing economic benefits with environmental protection in tourism, and the role of eco-labels and green ratings in driving industry standards. The session offered valuable insights for those committed to advancing sustainable hospitality practices. For sustainability in design, the panel explored the evolution of energy-efficient strategies like natural ventilation, daylighting, and shading to minimize reliance on mechanical systems. Water conservation was a priority, with the implementation of efficient fixtures, greywater recycling, and native landscaping reducing water use across developments. The integration of renewable energy through solar panels and wind turbines highlighted the shift towards reducing fossil fuel dependency. Collaboration among stakeholders was emphasized as essential for promoting sustainable practices, while green building certifications like LEED or Estidama Pearl were pursued to ensure projects met rigorous sustainability standards. This panel hosted the following speakers: This panel included notable speakers as the likes of: John Timson Vice President Sustainability and Safety, Premium, MENA - ACCOR Dima Alkawadri Assistant Professor, Interior Design School of Textiles and Design Heriot- Watt University Dubai Lara Hussein Co-Founder & Soil Builder at The Waste Lab Craig Thackray Vice President, Environment, MEA, AECOM Diviya Naval Manager – Design & Business Development, Al Shirawi Interiors Judith Cartwright Founder & Managing Director, Black Coral Consulting Joumana Hosri A Global Ambassador for Renewable Energy and Sustainability Marc Afonso Category Manager, International Wines (Portugal, Spain, South Africa, New Zealand, South America), MMI Moderator: Sarah Fernandez, General Manager, JRN Consultancy Moderator: Richard Fenne, Director / Regional Executive Chair, Woods Bagot Panel 3: Planet-Friendly Hospitality Panel 4: Reducing Our Carbon Footprint: Sustainable Practices for Designers, Architects, and Suppliers in the UAE WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 37
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FACEBOOK.COM/CBNME @CBNME CONSTRUCTION BUSINESS NEWS ME WWW.CBNME.COM | OCTOBER 30TH | VENUE: DUBAI FOR NOMINATIONS VIBHA MEHTA +971 58 6314145 vibha@bncpublishing.net FOR SPONSORSHIP OPPORTUNITIES JOAQUIM D’COSTA +971 50 440 2706 jo@bncpublishing.net ALEX BROWN +971 56 308 2946 alex@bncpublishing.net nominate now Gold Partner RECOGNIZING THE EXCEPTIONAL ACHIEVEMENTS OF MAJOR CONSTRUCTION POWERHOUSES IN THE MIDDLE EAST CONSTRUCTION Innovation Awards 2024 Category Partner
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SUSTAINABILITY Innovation Forum& Awards 2024 T he project transformed a discarded storage container into a vertical indoor farm, demonstrating resourcefulness and sustainability. Partnering with Ekthaar, a leader in Controlled Environment Agriculture (CEA), the project repurposed scrap materials, including insulated panels for doors and leftover materials for shelves. Equipped with grow light strips for year-round cultivation, this initiative highlights the Bin Dasmal Doors commitment to sustainability and innovation, showcasing eco-friendly practices that reduce waste and promote environmental stewardship. PROJECT AWARDS GREEN PROJECT OF THE YEAR EKTHAAR’S CEA MODEL FARM, BIN DASMAL DOORS LLC WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 41
SUSTAINABILITY Innovation Forum& Awards 2024 T he project is a masterful blend of biophilic design and resource efficiency. Impressively, 70% of the materials used were repurposed from surplus stock accumulated over five years, demonstrating a strong commitment to sustainability. The space is entirely powered by solar panels installed on the roof, and water consumption is minimized through the use of sensor-operated sanitary fittings. This project not only embraces nature but also showcases innovative ways to reduce waste and conserve resources. SUSTAINABLE RENOVATION PROJECT OF THE YEAR ASI OFFICE, AL SHIRAWI INTERIORS 42 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 O man Convention & Exhibition Centre a top business events venue recognized for advancing sustainability. This year, they launched a rooftop solar photovoltaic project in partnership with TotalEnergies Renewables DG MEA, aligned with Oman Vision 2040 and the 2050 net-zero target. The solar system is expected to generate over 7,805 MWh annually, significantly reducing the venue’s electricity consumption and reinforcing its commitment to becoming the region’s greenest event space. SUSTAINABLE PROJECT INITIATIVE OF THE YEAR 4.6 MEGAWATT-PEAK (MWP) SOLAR ROOFTOP SYSTEM, OMAN CONVENTION & EXHIBITION CENTRE WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 43
SUSTAINABILITY Innovation Forum& Awards 2024 T he project is a luxurious residential development that prioritizes sustainability, wellness, and community. It integrates biophilic design to foster a connection with nature, offering serene living spaces with premium amenities like landscaped gardens, wellness areas, and eco- friendly infrastructure. The project demonstrates a strong commitment to sustainability through the use of renewable energy, water conservation, and waste reduction strategies. Positioned as a leading development, it redefines urban living by blending luxury with environmental responsibility. SUSTAINABLE ARCHITECTURAL FUTURE PROJECT OF THE YEAR EYWA, R.EVOLUTION 44 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 T he project is headquartered at Dubai Silicon Oasis, showcases an innovative fusion of traditional and modern interior design, with a strong focus on sustainability and forward- thinking practices. Certified as a LEED Gold project, it features 100% low VOC materials, energy-efficient LED lighting, and motion sensors. The workspace is designed with biophilic elements, flexible layouts, and smart, connected spaces to boost productivity and well-being. This project exemplifies a commitment to excellence, sustainability, and the creation of a dynamic, modern work environment. SUSTAINABLE FIT-OUT PROJECT OF THE YEAR RAKBANK OFFICE, DESIGN INFINITY WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 45
SUSTAINABILITY Innovation Forum& Awards 2024 T he project is located in Dubai Design District and completed in 2023, spans 220 square meters and features key areas such as an entrance lobby, open office, managers’ room, meeting room, multifunctional space, and lounge area. The design prioritizes sustainability and functionality, creating a dynamic workspace that harmonizes aesthetic appeal with environmental responsibility. Each space is meticulously crafted to enhance productivity and comfort, reflecting modern design principles that align with the project’s sustainability goals. SUSTAINABLE COMMERCIAL PROJECT THE YEAR PINNACLE DESIGN OFFICE, PINNACLE INTERIORS 46 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 T his project delivers cutting-edge, free medical services, particularly to the underprivileged, while also training healthcare professionals to international standards and advancing biomedical research. As the largest cardiac care and research facility in the region, it serves over 120,000 patients annually. The state-of-the-art hospital includes 304 beds, 6 operating theaters, and 4 CATH labs, spanning 90,000 m² on a footprint of 23,730 m². Additionally, the project incorporates sustainable practices, utilizing energy-efficient systems and environmentally friendly materials to minimize its carbon footprint and promote long-term sustainability in healthcare. SUSTAINABLE CONSTRUCTION PROJECT OF THE YEAR MAGDI YACOUB GLOBAL HEART CENTER, ORASCOM CONSTRUCTION WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 47
SUSTAINABILITY Innovation Forum& Awards 2024 A bu Dhabi Mobility leads a pioneering initiative designed to revolutionize the public transport system in pursuit of sustainability and to meet the UAE’s carbon neutrality target by 2050. This program assesses electric and hydrogen buses, develops essential infrastructure like charging stations, and establishes standards for green buses in the region. By transitioning from diesel to green alternatives, the launch aims to drastically reduce CO2 emissions, aligning with the UAE’s National Hydrogen Strategy and positioning Abu Dhabi as a frontrunner in sustainable transportation. EV BUS LAUNCH OF THE YEAR GREEN BUS ASSESSMENT PROGRAM, ABU DHABI MOBILITY 48 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 S audi Aramco has pioneered an innovative approach to rehabilitating and debottlenecking aging offshore oil brownfield projects. By transforming brownfield operations into greenfield through modularization, they achieved a 75% reduction in offshore work durations, significantly lowering environmental impact and enhancing safety. This strategy not only reduced project costs and risks but also adhered to sustainable practices by maximizing the use of existing infrastructure. Their successful implementation reflects a strong commitment to sustainability and operational excellence within the energy sector. SUSTAINABLE RETROFIT PROJECT OF THE YEAR OFFSHORE OIL BROWNFIELD PROJECT, SAUDI ARAMCO WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 49
SUSTAINABILITY Innovation Forum& Awards 2024 T he hotel has set a new standard for sustainable luxury resorts by focusing on waste reduction, resource management, and sustainable agriculture. Key initiatives include eliminating single-use plastics, particularly by replacing plastic water bottles with glass ones through an on-site bottling plant in collaboration with NORDAQ, saving 2 million plastic bottles annually. The winning venue also utilises hydroponic farming to source ingredients sustainably, reducing costs and its environmental footprint. These practices enhance the resort’s profitability and reputation among environmentally conscious travellers. COMPANY AWARDS ZERO PLASTIC INITIATIVE OF THE YEAR JUMEIRAH ZABEEL SARAY 50 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 R heem Manufacturing is a nearly 100-year-old global manufacturer specialising in energy- efficient innovations for residential and commercial applications. Operating 24 manufacturing plants worldwide, they uniquely produce HVAC, water heating, pool & spa heating, and commercial refrigeration products, available in over 80 countries. Their HVAC units cut annual energy use by 30-40% compared to conventional models, reducing carbon footprints and complying with all GCC energy standards, including ESMA, SASO, MEW, and MOIC. SUSTAINABLE HVAC PRODUCT OF THE YEAR RHEEM DUCTED INVERTER AIR-CONDITIONING UNITS, RHEEM MANUFACTURING MIDDLE EAST WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 51
SUSTAINABILITY Innovation Forum& Awards 2024 WWW.CBNME.COM T hey offer an innovative solution for sustainable urban mobility, focused on electrifying the UAE with advanced EV technology. Backed by a $15 million investment and experienced leadership, the company will be the first to fully manufacture vehicles in Dubai. It is also set to launch an all-electric motorcycle for last-mile delivery in Q1 2025, combining sustainability with efficiency. MOST SUSTAINABLE START-UP OF THE YEAR E DADDY ELECTRIC VEHICLE MANUFACTURING LLC 52 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 S ince its founding, Lukoil has prioritised sustainable operations, aiming to balance environmental care with social and economic progress. Water is essential across all company activities, from hydrocarbon exploration to delivering products. They ensures that its water use remains within approved limits and that wastewater quality complies with regulations in all operational regions. ECO-CONSCIOUS DRINKING WATER CAMPAIGN OF THE YEAR PJSC LUKOIL WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 53
SUSTAINABILITY Innovation Forum& Awards 2024 F or the Sustainable Workplace Award, ATKINSRÉALIS stands out for its deep commitment to embedding ESG principles across its operations. The company focuses on minimizing environmental impact, fostering social equity, and ensuring robust governance through sustainable practices like low VOC materials, energy-efficient LED lighting, and nature-inspired biophilic design. This innovative approach underscores the winner’s dedication to safety, integrity, collaboration, and innovation, setting a benchmark for what a truly sustainable workplace can achieve. SUSTAINABLE WORKPLACE OF THE YEAR ATKINSRÉALIS 54 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 G haf Tree Awnings Manufacturing is celebrated for Sustainable Innovation in Outdoor Living, and is dedicated to a greener future through eco-friendly solutions like Ghaf tree awnings. These innovative awnings blend natural elements with green technology, enhancing sustainability and minimising environmental impact. The project focuses on creative designs that boost energy efficiency and align seamlessly with the parent company’s commitment to environmental stewardship. Setting a new benchmark, this initiative aims to make a lasting positive impact on the environment while promoting sustainable practices in the outdoor living industry. SUSTAINABLE INNOVATION IN OUTDOOR LIVING GHAF TREE AWNINGS MANUFACTURING LLC WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 55
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O c t o b e r 2 1 s t | 2 0 2 4 VOCO | RIYADH Gold Partners SAUDI 2 0 2 4 C o n s t r u c t i o n I n n o v a t i o n S U M M I T FACEBOOK.COM/CBNME @CBNME CONSTRUCTION BUSINESS NEWS ME WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 H ansgrohe is a global leader in bathroom and kitchen fixtures, showcases a strong commitment to sustainability through its innovative products. Among its standout technologies, EcoSmart and CoolStart significantly reduce water and energy usage, reflecting the company’s dedication to environmental responsibility. These innovations position the company as a pioneer in sustainable solutions within the sanitary industry. MOST SUSTAINABLE INNOVATIVE SOLUTION HANSGROHE 58 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 T he hotel excels in eco-friendly hospitality with initiatives like digital check-ins, zero single-use plastics, a zero-waste Vitality Menu, an in- house vegetable garden, and energy-producing gym equipment. It fosters sustainability among staff, collaborates with community organizations, and has earned the Green Globe Certificate. By combining environmental responsibility with innovative practices, the hotel sets a benchmark for sustainable hospitality in Dubai. SUSTAINABLE HOTEL OF THE YEAR SWISSOTEL AL GHURAIR WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 59
SUSTAINABILITY Innovation Forum& Awards 2024 M arafiq follows a detailed ESG roadmap that emphasises excellence in environmental, social, and governance practices. The company prioritises sustainable energy initiatives, such as green hydrogen and reducing emissions by phasing out diesel plants, while also advancing sustainable mobility. On the social front, they focus on community engagement, gender equality, and education. Their governance strategy centres on ethical conduct, regulatory compliance, and strong risk management. This comprehensive approach to sustainability establishes them as a leader in integrating renewable energy and ethical business practices within the utility sector. RENEWABLE ENERGY INTEGRATION AWARD MARAFIQ 60 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 T his hotel group launched its “Move to Zero” campaign from November 2023 to April 2024 to advance its goal of reaching Net Zero by 2050. This global effort spans over 815 hotels and 70,000 employees in 95+ countries, focusing on practical decarbonization steps. The campaign centres on educating staff, improving energy efficiency, and reducing water and waste. By cultivating a culture of sustainability and teamwork, the group aims to integrate eco-friendly practices into its daily operations and guest experiences, pushing the hospitality industry towards greater sustainability. SUSTAINABLE HOSPITALITY INITIATIVE OF THE YEAR RADISSON HOTEL GROUP WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 61
SUSTAINABILITY Innovation Forum& Awards 2024 I NC Group is a leading name in sustainable fit-out solutions, prioritising environmental care and social responsibility. Through their “ESG COMMIT” program, they focus on reducing carbon footprints, encouraging recycling, and supporting social initiatives across the Middle East and Africa. Partnering with AESG for carbon reduction and Tadweer for recycling, along with delivering the LEED Platinum-certified AstraZeneca office, reflects their dedication to sustainability. The group also champions community projects and upcycling efforts, solidifying their position as a sustainable leader in the industry. SUSTAINABLE FIT-OUT FIRM OF THE YEAR INC GROUP 62 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 N ael General Contracting is a prominent construction company in the UAE, is celebrated for its strong commitment to sustainability and innovative practices. The company adheres to rigorous ISO standards and has earned accolades such as the MENA Green Building Awards and RoSPA Gold Award. Their sustainability efforts include recycling over 80% of construction waste, using certified sustainable timber, enhancing biodiversity, and installing solar PV systems for renewable energy. Additionally, they support electric vehicle use and have a wastewater treatment plant, aligning with the UAE’s sustainability goals for 2023 and 2024. SUSTAINABLE CONTRACTOR OF THE YEAR NAEL GENERAL CONTRACTING LLC WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 63
SUSTAINABILITY Innovation Forum& Awards 2024 A l Habtoor City Collection Hotels’ sustainability program is reflected in the thoughtful design of its three luxury hotels, focusing on eco-friendly features. The hotels incorporate energy-efficient architecture with double-glazed windows, motion-sensor LED lighting, and automated climate control for optimal energy use. Water-saving measures include dual-flushing toilets, flow- control aerators, and rainwater collection systems for garden irrigation. The properties also prioritise sustainable design elements like electric vehicle charging stations, colour-coded waste segregation, and minimised use of single-use plastics. These design choices set a high standard for integrating sustainability into luxury hospitality, promoting both environmental responsibility and guest comfort. SUSTAINABLE HOTEL DESIGN AL HABTOOR CITY COLLECTION HOTELS 64 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 R OSHN plays a crucial role in Saudi Vision 2030 through its sustainable urban developments, emphasizing technology, innovation, and environmental care. The company integrates green spaces, sports facilities, and smart infrastructure to boost community well-being. With projects like SEDRA and MARAFY, it focuses on energy and water efficiency, sustainable materials, and advanced mobility solutions. Their YUHYEEK program enhances social responsibility, supporting community welfare, health initiatives, and women’s empowerment, establishing the company as a leader in sustainable development in Saudi Arabia. SUSTAINABLE REAL ESTATE DEVELOPER OF THE YEAR ROSHN GROUP WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 65
SUSTAINABILITY Innovation Forum& Awards 2024 E GIS is celebrated for its strong commitment to sustainability and innovative design across architecture, consulting, construction, and mobility sectors. In line with global sustainability frameworks such as the Paris Agreement, the company has joined the Science Based Target Initiative and the Race to Zero campaign. Their approach integrates environmental, social, and governance (ESG) principles, dedicating 40% of their turnover to sustainable initiatives. Key projects like the ACWA Power HQ in Saudi Arabia and the MISK CLT Project showcase their focus on low-carbon construction and achieving LEED certifications. GREEN CONSULTANT OF THE YEAR EGIS 66 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 T hrough its subsidiary NTSC, Petromin Corporation earns the Innovation in Decarbonization Award for its groundbreaking strategy to cut emissions in Saudi Arabia’s transport sector. As the first in the GCC to develop and execute complete decarbonization plans for major private and government fleets, NTSC aligns with Saudi Vision 2030. By using proprietary IoT telemetry and collaborating with key stakeholders, NTSC enhances carbon reduction efforts, builds necessary infrastructure, and utilizes Petromin’s resources. This multi-year plan aims to lower CO2 emissions by 335,000 metric tons, establishing our winner as a leader in sustainable transportation. INNOVATION IN DECARBONISATION AWARD PETROMIN CORPORATION WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 67
SUSTAINABILITY Innovation Forum& Awards 2024 K EO’s initiative is a groundbreaking digital tool developed by the winner to transform environmental monitoring in construction through real-time data management and ESG integration. Originally created for the Qatar World Cup and refined during the Dubai EXPO, it has mitigated over 1,000 environmental risks and significantly reduced incident response times. The tool supports multiple languages and devices, enhancing accessibility. Its innovative implementation showcases a forward- thinking approach to sustainability, establishing new benchmarks for environmental responsibility, operational efficiency, and sustainable practices in the construction sector. SUSTAINABLE INITIATIVE OF THE YEAR KEO INTERNATIONAL CONSULTANTS 68 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 M anal is recognized for her transformative leadership in sustainable engineering at AtkinsRéalis, where she champions innovative ESG solutions and decarbonization. She developed digital tools to manage carbon footprints and promotes interdisciplinary collaboration to foster a culture of knowledge-sharing and sustainability. Her focus on community engagement and adaptive strategies positions her company as a leader in sustainable development, aligning with global goals. INDIVIDUAL AWARDS WOMEN PROFESSIONAL OF THE YEAR MANAL SHAWISH, ATKINSRÉALIS WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 69
SUSTAINABILITY Innovation Forum& Awards 2024 N amitha is a senior consultant at a leading consultancy firm, recognized for her groundbreaking work in sustainable development. She focuses on net-zero cities, decarbonization, waste reduction, and nature-based solutions. She has played a key role in major projects such as NEOM and the Red Sea and led sustainability strategies for COP28. Her efforts include creating digital tools for carbon management and incorporating social value into sustainability initiatives, establishing her as a prominent leader in advancing climate resilience and sustainable practices in the Middle East. YOUNG SUSTAINABILITY INNOVATOR OF THE YEAR NAMITHA THOMAS, AECOM 70 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
SUSTAINABILITY Innovation Forum& Awards 2024 A bdullah Al Hashimi holds a key position at a leading utility company in Oman. With over 18 years of experience in finance and management, he has driven strategic growth and operational efficiency. Since joining in 2019, he has significantly expanded the company’s capabilities, promoting sustainable and efficient operations aligned with Oman Vision 2040. His leadership focuses on innovation, regulatory compliance, and a customer-centric approach, establishing the company as a prominent player in Oman’s utility sector. SUSTAINABILITY LEADER OF THE YEAR ABDULLAH AL HASHIMI, MARAFIQ WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 71
CBNME DEVELOPMENTS ” To build a vibrant society, a thriving economy, and an ambitious nation.” These words from Vision 2030, led by H.H. Crown Prince Mohammed Bin Salman, define Saudi Arabia’s transformative agenda. This ambitious blueprint is not just about physical developments and their ongoing construction but the profound shift these projects signify in the country’s identity, heritage, and global standing. The innovative nature of these projects is sure to inspire and intrigue. The Kingdom’s economic and technological expansion lies at the intersection of culture and visionary imagination. These seven developments are redefining what it means to live, work, and play in the creative and forward- thinking Saudi Arabia of today. The economic benefits of these projects are significant, offering a sense of optimism and hope for the future. Neom | Oxagon Urban Futures: The Next Generation Industrial Hub Neom, a ‘new future’ that invites you to be part of a bold reimagining of community interaction with the world. As a pioneering model, Neom integrates cutting-edge technology with environmental stewardship, contributing an estimated $100 billion to Saudi Arabia’s GDP by 2030. At the core of Neom’s industrial vision lies Oxagon, set to become the largest floating structure in the world. This innovative octagonal city will redefine global manufacturing and logistics with its state-of-the-art technology, focusing on automation, robotics, and sustainable practices. Positioned strategically near the Suez Canal, Oxagon will be a critical hub for global trade, seamlessly connecting East and West. The city is designed to be highly efficient, utilizing renewable energy sources and advanced water desalination techniques to minimize environmental impact. Oxagon is expected to attract leading global companies, creating tens of thousands of jobs and driving technological advancement in the region. As a key contributor to Saudi Arabia’s Vision 2030, Oxagon will play a pivotal role in the Kingdom’s economic diversification, reinforcing its status as a global leader in sustainable industrial innovation. Shaping Tomorrow’s Vision Today Words by: Khadeeja Hamid Evolving Desert Dreams: Oxagon the world’s largest floating structure, disrupting the traditional industrial model 72 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
EVOLVING DESERT DREAMS: SHAPING TOMORROW’S VISION TODAY The Red Sea Project | Red Sea International Airport The Red Sea Project is a groundbreaking venture in sustainable development, spanning over 28,000 square kilometres of pristine coastline and over 90 untouched islands. Set for completion by 2030, this ambitious project is raising the bar for sustainable luxury, working in harmony with the natural landscape to co-create innovative eco-friendly practices where every moment is crafted to leave no trace. Key initiatives include banning single-use plastics, achieving 100% carbon neutrality, and implementing a zero-waste-to-landfill policy. Red Sea International Airport (RSI), designed by Foster + Partners as the gateway to the region’s unparalleled luxury and sustainability, is at the heart of this development. RSI opened in 2023 for domestic flights from Riyadh and Jeddah and welcomed its first international flight in 2024 from Dubai. Covering 57 square kilometres, the airport will feature six parallel runways and handle up to 120 million travellers by 2030, with a growing capacity to process 3.5 million tons of cargo by 2050. It is expected to serve 1 million tourists per year by 2030, with a peak capacity of 900 passengers per hour. Inspired by the surrounding desert dunes, the airport’s mirage-like design blends seamlessly with the environment, and it will be powered entirely by renewable energy, reflecting the project’s commitment to sustainability. RSI’s location at the crossroads of Europe, Asia, and Africa makes it easily accessible to visitors from across the globe. Diriyah Gate | Zallal Transforming Ancient Sites into Living History Located just 20 minutes from Riyadh, Diriyah will showcase over 300 years of Saudi culture and history, offering immersive heritage experiences alongside world-class residential and commercial spaces. Zallal, a major mixed-use project, brings cultural legacy into a contemporary context, weaving together centuries-old Najdi architecture with cutting-edge urban development. In 2025, Zallal will feature 6,000 square meters of office space and 12 retail and F&B outlets spanning 8,000 square meters. Situated near the popular Bujairi Terrace, Zallal is strategically positioned to attract heavy foot traffic and offers stunning views of the At-Turaif UNESCO World Heritage site. As part of Diriyah’s vision to attract 27 million tourists by 2030, Zallal is a living tapestry of Saudi Arabia’s rich past and ambitious future, making Diriyah a premier destination that connects visitors to the roots of modern Saudi Arabia. Located in northwest Saudi Arabia along the Red Sea, AMAALA forms the heart of the Middle Eastern Riviera A seamless blend of luxury and sustainability, designed to offer an exceptional travel experience. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 73
AlUla A Cultural Crossroads in the Sands of Time AlUla is where history and modern creativity meet. Home to Saudi Arabia’s first UNESCO World Heritage Site, Hegra, and over 200,000 years of history, AlUla is being developed into a global cultural destination that draws from its rich archaeological heritage. Since 2020, the region has hosted high-profile art exhibitions, such as Desert X AlUla, where contemporary artists create site-specific works that engage directly with the natural landscape. This emphasis on culture is sure to make the audience feel connected and appreciative. The ‘Journey Through Time’ master plan, set to be completed by 2035, aims to turn AlUla into a “living museum,” attracting two million visitors annually. Central to this vision is sustainable tourism, featuring a low-carbon tramway, expected to be operational by 2027, connecting five distinct districts along the ancient Hijaz Railway route, complemented by bicycle paths, pedestrian trails, and equestrian tracks for eco-friendly travel. AlUla is swiftly becoming the cultural heart of Saudi Arabia, where the past enriches the creativity of the present. Amaala Sustainable Ecotourism with a Luxurious Twist With completion anticipated by 2028, Amaala will become the heart of the Middle Eastern Riviera, emerging as a premier global destination for bespoke hospitality. Situated within the Prince Mohammed bin Salman Natural Reserve—a secluded, serene stretch of the Red Sea— this development will feature 14 of the world’s top hotel brands, over 800 luxurious residential villas, apartments, and estate homes, alongside 200 high- end fashion establishments, an arts academy, and various galleries, ateliers, and artisan workshops. Guests will enjoy signature dining experiences, world-class marinas, and yacht clubs. From exclusive art festivals and exhibitions to holistic retreats that prioritize mental and physical health, Amaala will blend wellness with creative and social offerings to provide guests with a holistic journey of self-transformation, embodying the spirit of Vision 2030 by integrating ultra-luxury with purpose and ensuring that each visit leaves a lasting impact on both the visitor and the environment. CBNME DEVELOPMENTS Located in northwest Saudi Arabia along the Red Sea, AMAALA forms the heart of the Middle Eastern Riviera An artistic intervention to the natural landscape, Dana Awartani, Where the Dwellers Lay, Desert X AlUla 2022 74 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
Qiddiya Redefining Play: The Ultimate Entertainment Destination Located just outside Riyadh, Qiddiya revolutionizes Saudi Arabia’s entertainment and sports landscape, covering over 334 square kilometres. Central to this vision is the Prince Mohammed Bin Salman Stadium, a world-class facility designed to host international sporting events, concerts, and large-scale cultural performances, with plans to generate over 17,000 jobs and contribute S.R. 17 billion to the GDP annually. The stadium will feature advanced retractable roofing and climate control technology, ensuring a comfortable experience year-round. With a seating capacity of over 40,000, the multipurpose stadium will offer an unparalleled spectator experience, equipped with cutting-edge audio-visual technology, 150 VIP suites, and immersive fan zones. Embracing the ‘power of play’ philosophy, Qiddiya’s stadium embodies a transformative shift in the approach to leisure and entertainment and is expected to host over 600,000 residents and millions of visitors annually. It will serve as the home ground for Saudi Premier League teams Al-Nassr and Al-Hilal and is one of the proposed venues for the KKingdom’s2034 FIFA World Cup bid. The stadium is a key pillar in Saudi Arabia’s strategy to become a global sports hub, aligning with the kKingdom’sVision 2030 efforts to attract international athletes, major tournaments, and new investment in the sports sector. King Salman Energy Park | SPARK The Industrial Centre, Powering A New Era Located in the Eastern Province, King Salman Energy Park (SPARK) is a 50-square-kilometer industrial hub designed to be the latest catalyst in Saudi Arabia’s ever-growing energy sector. Leveraging the region’s strong reputation in oil and gas, SPARK offers unparalleled access to growth opportunities, world-class support services, and supply chain efficiencies. Strategically positioned near King Fahd International Airport, King Abdul-Aziz Seaport, and the GCC highway, it provides a gateway to global energy markets, ensuring seamless connectivity. SPARK is set to contribute over $6 billion annually to Saudi Arabia’s GDP and create up to 100,000 jobs, supported by its state-of-the-art infrastructure, nestled in a landscape of opportunity. EVOLVING DESERT DREAMS: SHAPING TOMORROW’S VISION TODAY SPARK leads Saudi Arabia’s energy sector with cutting-edge infrastructure. Perched on Qiddiya’s Tuwaiq Mountains, the stadium offers stunning cliffside views. WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 75
T he construction industry is rapidly changing, driven by the need to tackle environmental challenges and adopt sustainable building methods. Among the key innovations, sustainable facades are crucial in creating eco-friendly and energy-efficient buildings. Facades are the most visible and expressive components of a building, serving not only as an aesthetic statement but also as a control for heat and light transition between the outdoor context and indoor spaces, thus affecting energy consumption in buildings. The World Economic Forum states that buildings account for around 40 per cent of global energy consumption. This highlights the urgent need for sustainable and energy-efficient design in new construction. Sustainable facades significantly reduce a building’s energy usage and emissions. By incorporating energy-efficient materials and innovative technologies, these facades help minimise heat gain and loss, lowering energy requirements for heating and cooling. For instance, advanced facades can integrate solar panels or shading systems to optimise energy use and reduce reliance on non-renewable sources. Architects and engineers can drastically reduce a building’s reliance on artificial heating, cooling, and lighting, lowering overall energy demand by integrating sustainable facades, including features such as high-performance glazing, green walls, and dynamic shading systems. Exploring the Potential of Sustainable Facades in Modern Construction Originally written by Dr. Rana El-Dabaa. Edited by Vibha Mehta CBNME EXPERT INSIGHTS Redefining Community Living Dr. Rana El-Dabaa, Assistant Professor of Architecture at Heriot-Watt University Dubai 76 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
Traditional facades have often been associated with high energy consumption due to poor insulation and the reliance on non-renewable materials. In response to the rapid climatic changes, there is a demand for utilizing adaptive building design that provides continuous motion configurations in response to the external climatic conditions, which allows for the constant enhancement of daylight, thermal comfort, and energy consumption. Conventionally, adaptive facades require actuators to operate, which already consumes energy. Programmable materials are implemented in adaptive facades to afford the motion mechanism with zero energy consumption. Programmable materials are smart materials programmed during their fabrication phase to respond to external stimuli in a specific desired behaviour. Utilising programmable materials in adaptive facades incorporates advanced materials and research to enhance energy efficiency, reduce carbon footprints, and improve indoor environmental quality. Sustainable facades go beyond aesthetics; they are vital components that significantly enhance a building’s environmental performance. Integrating energy-efficient materials and innovative design strategies, these facades help reduce energy consumption, improve indoor air quality and lower greenhouse gas emissions. They also contribute to thermal insulation, natural lighting, and ventilation, ensuring that buildings are visually appealing and environmentally responsible. Understanding the diverse advantages of sustainable facades is crucial in our exploration of green architecture, as it enables the creation of structures that adhere to sustainability principles and promote long-term ecological balance. Incorporating sustainable facades in high-rise buildings is a strategic investment in energy efficiency. These facades are engineered to minimise heat gain, reducing the energy needed for cooling systems. Constructed from advanced, energy-efficient materials, they enhance insulation and eliminate thermal bridges, leading to better overall energy management. For instance, a high-rise office building with a smart facade system where the facade automatically adjusts to control how much sunlight comes in, balancing natural light and heat. As a result, the building needs less artificial lighting and air conditioning, which reduces energy use. Such sustainable designs can lead to substantial energy savings and support long-term environmental sustainability. Noise pollution is one of the key issues in urban areas because of traffic, busy neighbourhoods, and active commercial areas. This constant noise can harm productivity and lead to health problems like stress, hearing loss, and sleep issues. Using green facades on buildings can help reduce this noise. Green facades, which involve the integration of plant-covered walls, offer a natural and effective way to combat urban noise. Plants and their supporting structures create a thermo-viscous boundary layer that absorbs sound energy, thereby reducing the noise intensity penetrating buildings. This layer of vegetation acts as a sound barrier, diminishing external noise and improving indoor acoustics. Advancements in sustainable technology and materials will shape the future of building facades. As new, programmable materials and smart systems emerge, facades will evolve to meet various criteria, including geographic and climatic conditions, demographics, quality of life, and cultural factors. Buildings will increasingly passively adapt externally and internally, with each aspect impacting the other. Facades will reflect advancements in technology and respond to the unique needs and context of their environments. This integrated approach ensures that future buildings are more efficient, sustainable, and responsive to the communities they serve, creating structures that harmonise with their surroundings while promoting overall well-being. Another technological innovation shaping the future of facades is integrating smart systems. For instance, smart facades can adjust their configuration in real-time based on weather conditions, optimising energy use and enhancing occupant comfort. This level of adaptability is crucial in creating buildings that are energy-efficient and responsive to their environment. As we strive to combat climate change, adopting sustainable facade solutions is crucial in making buildings more eco- friendly and energy efficient. These measures not only help reduce our buildings’ environmental impact but also contribute to broader climate goals and energy conservation efforts. REDEFINING COMMUNITY LIVING WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 77
CBNME OP-ED Originally written by Ajay Bhatia, Founder and CEO of SOL Properties. Edited by Vibha Mehta A s the real estate investment landscape rapidly evolves, sustainability is taking centre stage in construction. Discerning investors increasingly opt for sustainable buildings that promise economic and environmental benefits. Dubai has capitalised on this demand, emerging as a global leader in sustainable real estate. The UAE real estate market is poised to reach a valuation of USD 710 billion by the end of 2024. The growth will be driven by 400 new LEED-certified projects, marking a significant leap in green construction methods. By choosing sustainable buildings, investors stand to gain high returns due to lower operating costs and burgeoning market demand. Since energy- efficient buildings consume less energy, they can improve the overall net operating income, enhancing property valuation and investor returns. As the global eco-conscious movement gains momentum, tenants and buyers increasingly seek properties that align with sustainable values, prioritising energy efficiency and eco-friendly features. As a result, there is a growing market for green-certified properties, further raising their value. An investor’s first choice today to drive financial gains and social impact A GREENER TOMORROW The Dubai EDITION Lobby 78 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
A GREENER TOMORROW Aligning with global sustainability standards, governments and local authorities in the UAE actively promote sustainable practices through key initiatives such as tax credits, grants, and expedited permitting processes for eco-friendly projects. In Dubai, for instance, the municipality has published a guide on green building materials, which promotes sustainable development by offering valuable resources and accreditation for environment-friendly products. The ‘UAE Net Zero by 2050’ strategic initiative, which aims to achieve net-zero emissions by 2050, aligns with the ‘Principles of the 50,’ which is the UAE’s roadmap for accelerating national economic development to mark the country’s golden jubilee year. Moreover, the path to net zero also envisions positioning the UAE as the most dynamic economy in the world. Sustainable buildings offer long-term value and resilience. They are built to withstand environmental challenges such as extreme weather conditions without the need for extensive repairs. Their high durability makes them a stable investment with good resale value for long-term financial growth. One of the most lucrative benefits of green buildings is high profitability and cost savings that can be accrued through energy-efficient, innovative technologies with lower operating costs. Moreover, tax incentives for sustainable developments can help offset initial investments, bolstering overall investment yields. Sustainable buildings also attract high-quality tenants willing to pay a premium for eco-friendly living spaces. This high demand for sustainable homes thus contributes to higher occupancy rates and steady income through rentals. The ‘Dubai 2040 Urban Master Plan’ maps out a comprehensive plan for sustainable urban development in Dubai. It aims to position Dubai as a global destination for citizens, residents, and visitors over the next 20 years while enhancing individuals’ happiness and quality of life. It encompasses a structural layout integrating all urban development master plans in the Emirate, aligning them with Dubai’s strategic economic vision for the future. Investors can future-proof their real estate portfolio by opting for green buildings, seamlessly complying with stringent sustainability standards. This will also help navigate the evolving real estate landscape, ensuring long-term success in the market. Investors often choose sustainable buildings to drive positive social impact by aligning with broader societal goals of reducing carbon emissions and promoting healthy living environments. By doing so, investors also have the chance to enhance their reputation and foster a sense of purpose that goes beyond financial gains. Green building practices are more than just a fad; they are a strategic imperative with substantial economic and social benefits that range from high ROI and cost-savings to positive environmental impact. As demand for eco-friendly properties continues to rise, investors should thus consider green buildings for their long-term returns and other lucrative benefits while prioritising sustainability to drive positive social impact. Ajay Bhatia, Founder and CEO of SOL Properties Located in Downtown Dubai, FAIRMONT RESIDENCES SOLARA TOWER DUBAI is perfectly positioned amidst some of the city’s most iconic attractions CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 79
CBNME TALKING POINT Originally written by Nabil Al Kindi, CEO of Dubai South Properties. Edited by Vibha Mehta T here is no slowing down for the Dubai real estate sector, which continues its historic performance by recording the highest half-year sales ever in the first six months of 2024. This remarkable achievement underscores the emirate’s attractiveness as a global destination for real estate investment. As the government intensifies its efforts to position Dubai as a top investment hub, the Executive Council has approved a $6.8 billion FDI program to attract $176.96 billion by 2033. This initiative is set to position Dubai among the world’s top three urban economies by 2033, reflecting the emirate’s boundless ambition and potential for further economic growth. Leading up to 2023, Dubai South has seen a significant surge in demand, with a notable 11% increase in residential property transactions compared to the previous year. This growth underscores Dubai South’s unique position as a key player in Dubai’s real estate sector, bolstered by its distinctive features and strategic Dubai South has experienced a significant uptick in demand, as evidenced by an 11% rise in residential property transactions The Foundation of Dubai’s Real Estate and Economic Future Dubai South: Dubai South is a meticulously planned city designed to be a self-sufficient urban and economic center, envisioned as a global gateway and a key driver of Dubai’s economic future 80 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
DUBAI SOUTH: THE FOUNDATION OF DUBAI’S REAL ESTATE AND ECONOMIC FUTURE alignment with the Dubai Urban Plan 2040. Real estate investments make up 70% of the overall investments at Dubai South, and we are proud to launch strategic and well-studied projects that cater to the needs and preferences of investors and end users. Meanwhile, after the recent announcement of Al Maktoum International Airport’s passenger terminals in April, the airport is undoubtedly poised to become a critical factor in Dubai’s economic development. It will increase investments, create new job opportunities, and stimulate various economic sectors. At Dubai South, we understand our immense responsibility towards the government’s goal of attracting one million residents to Dubai South once the airport is complete. We are pleased to see the massive demand for properties within Dubai South, recently witnessing a 20-30% price increase. Our commitment to Dubai South doesn’t stop here. We have been continuously upgrading The Residential District, home to over 25,000 people who enjoy its distinctive lifestyle, variety of amenities, and several gated residential communities with apartments and townhouses. We have been enhancing the district with amenities for the comfort and convenience of its residents, such as public parks, sports courts, retail shops, a 50,000-square-foot hypermarket, a mosque, and a petrol station. A GEMS Founders School at Dubai South has commenced student enrollments for 2024-2025, subject to KHDA approvals. The RTA public bus network also serves the area with easy connectivity to the Expo metro station. This underscores our initial plans for the master development and how the integrated ecosystem of Dubai South will benefit both residents and businesses. With our state-of-the- art infrastructure, range of services, and, most importantly, our strategic location, we are well-positioned to capitalize on the neighbouring Al Maktoum International Airport. Looking ahead, we are on track to complete and deliver approximately 2,500 units by 2025, with other developers at Dubai South expected to add around 5,500 units to the market. As HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, said: “We are building a new project for future generations, ensuring continuous and stable development for our children and their children in turn. Dubai will be the world’s airport, its port, its urban hub, and its new global centre.” At Dubai South, our mandate is aligned with His Highness’ vision and we are fully committed to contribute in positioning Dubai as the world’s greatest city. Nabil Al Kindi - CEO of Dubai South Properties WWW.CBNME.COM CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 | 81
Role And Responsibilities As the Group Head of Marketing and Communications for Al Masaood Group, Abu Dhabi’s prominent family-owned conglomerate, I lead strategic initiatives for a diverse portfolio spanning mobility, industrial applications, and real estate. Our flagship brands, including Nissan, Infiniti, Renault, and Bridgestone, alongside our homegrown ventures in equipment rentals and modular construction, reflect our broad market impact. In addition to my role at Al Masaood, I am an author and an advocate for sustainability. Through my writing and speaking engagements, I passionately promote awareness and action on climate change and environmental issues. Addressing The Challenges The lines between marketing and communications are blurring as the world evolves at breakneck speed. With shrinking budgets and rising expectations, today’s marketers are not just up against AI, ChatGPT, and data scientists—they must also stay agile, ensuring their brands resonate amidst ongoing environmental crises. In this dynamic landscape, Chief Marketing Officers (CMOs) are no longer just custodians of brand image and tech adopters. They are now integral to shaping the entire business strategy, proving that transformation is essential for brands to remain relevant. Regardless of your marketing discipline or industry, the new frontiers are clear: technology and sustainability. Embracing these will be crucial for navigating the crossroads of modern marketing. Looking Ahead For over 55 years, Al Masaood has been at the forefront of innovation, constantly embracing new technologies and solutions. Recently, the company has focused on expanding its industrial portfolio and enhancing its service and parts capabilities. My role is to steer the company toward a future of excellence by assembling a dynamic team equipped with cutting-edge skills, systems, and platforms. Together, we’re committed to driving efficiency and delivering exceptional results. Marwa Kaabour, the dynamic Group Head of Marketing and Communications Director, explores her key role in propelling Al Masaood’s success M A R W A KAABOUR CBNME UNSUNG HEROES 82 | CONSTRUCTION BUSINESS NEWS ME | SEPTEMBER 2024 WWW.CBNME.COM
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