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design-middleeast.com A U G U S T 2 0 2 5 | D E S I G N M I D D L E E A S T Interiors and architecture from the Gulf, Levant and beyond IREIS/ 2025 The 14th Edition Defining Excellence in Real Estate Heriot-Watt/ University Dubai Merging nature and design to heal and inspire King Salman/Park A New Vision for Urban Life in Riyadh R E C O G N I S I N G T H E L E A D I N G F I T- O U T C O N T R A C T O R S F O R T H E I R B R I L L I A N C E I N D E S I G N A N D D E L I V E R Y Fit-Out Powerlist 2025

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 1 14 OP-ED Well-Being Through Biophilic Interiors In the face of extreme weather conditions, Dr. Belma Alik Elsaej, Assistant Professor at Heriot-Watt University Dubai, explores how biophilic design can foster well-being in interior spaces across the Middle East—merging nature with architecture to create environments that heal, inspire, and endure. 16 EVENT PREVIEW IREIS 2025 – The 14th Edition: A Global Platform for Real Estate and Investment Excellence This September 12–14, 2025, Abu Dhabi proudly welcomes the world to the 14th edition of the International Real Estate & Investment Show (IREIS)—a landmark event where opportunity meets innovation and global dialogue takes center stage. 22 The Fit-Out Powerlist 2025 spotlights the region’s most innovative contractors, celebrating their vision, sustainability leadership, and design mastery in shaping extraordinary spaces. 20 PROJECT King Salman Park: Redefining Urban Life in Riyadh King Salman Park emerges as a game-changer, reimagining urban life through shaded pathways, smart mobility, and daily destinations just minutes away, says Rukn Eldeen Mohammed, Special Projects Director at Omrania. 60 DECOR REVIEW Where Fine Dining Meets Storytelling Rayan Nicolas, Founder & CEO of Amelia Dubai, on blending steampunk elegance, Nikkei cuisine, and immersive hospitality into one unforgettable destination. 64 PICK OF THE MONTH Butterflies Take a Seat Following its Milan Design Week 2025 debut, the Poltrona Frau and Fornasetti collaboration arrives in Dubai, showcasing re-editions of two iconic pieces: the 1919 armchair and the Isidoro trunk-bar. POWERLIST FIT-OUT Crafting luxury by the sea — ALEC FITOUT delivers world-class interiors for Jumeirah Marsa Al Arab’s public areas, F&B, and spa. The Power of Fit-Out Excellence

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 6 design-middleeast.com /designmideast /designmiddleeast FOLLOW US ON @designmiddleeast /designmiddleeast Editor's Note “With the year racing by, we welcome awards season again.” T ime really does have a way of rushing past when you’re busy building, creating, and celebrat- ing. One moment it’s the start of the year with plans neatly mapped out, and the next thing you know, we’re knee-deep in event prep, juggling deadlines and designs. And here we are again — with the Sustainability Innovation Awards just around the corner, the Global Real Estate Leaders Awards in London following soon after, and then clos- ing the year with a big bang at the Design Middle East Awards 2025 in November. Buckle up — the ride has only just begun. Coming back to this issue — put your hands together for the Fit-Out Powerlist 2025, our heartfelt tribute to the backbone of the design industry. Often working away from the limelight, these contractors transform bare spaces into extraordinary environments with skill, creativity, and pre- cision. From interpreting a designer’s vision to bringing every detail to life, their work shapes the spaces we live, work, and play in. They deserve every bit of recognition, and this edition proudly celebrates them. It’s one for the shelves — a true keeper. We’ve also packed in thoughtful features, fresh perspectives, and inspiring reads to keep you engaged, whether you’re in the office, on-site, or enjoying a rare moment of calm. Speaking of calm — if you ask me what I want next, I’d say to sink into that but- tery-soft armchair by Poltrona Frau and Fornasetti (from our Pick segment), latte in hand — super hot, simple, and humble. Nev- er matcha. Then… back to the whirlwind! Roma Arora Editor roma@bncpublishing.net For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2025. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission. Printed by UPP S U B S C R I B E subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates T +971 4 420 0506 | F +971 4 420 0196 CEO WISSAM YOUNANE wissam@bncpublishing.net MANAGING DIRECTOR RABIH NAJM rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY MARKETING EXECUTIVE AARON JOSHUA aj@bncpublishing.net COMMERCIAL DIRECTOR ANDREA MOCAY andrea@bncpublishing.net DIGITAL REPORTER REEBA ASGHAR reeba@bncpublishing.net DIGITAL MEDIA PRODUCER EDUARDO BUENAGUA Eduardo@bncpublishing.net

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 8 design-middleeast.com News AECOM Selected As PMC And Engineer For The Avenues Phase II The Avenues aims to be one of the most prominent commercial and investment destinations in the Middle East A ECOM, the trusted global infrastructure leader, today announced it has been appointed by Shomoul Holding Company as the Project Management Consultant (PMC) and engineer for Phase II of The Avenues – Riyadh, a transformative mixed-use development in North Riyadh City, Saudi Arabia, following the successful delivery of The Avenues Phase I. The Avenues aims to be one of the most prominent commercial and investment destinations in the Middle East, elevating Saudi Arabia’s position as a regional hub for business, innovation, and lifestyle. “We are honored that Shomoul Holding Company has entrusted us to extend our key role on The Avenues – Riyadh,” said Hamed Zaghw, chief executive of AECOM’s Middle East and Africa region. “This award is a testament to the transformational outcomes we are delivering for our clients across the Kingdom, and we are excited to shape a development that aligns with Vision 2030 and sets a new benchmark for mixed-use environments in the Middle East.” Valued at over $4 billion, the project spans 1,870,000 square meters of built-up area and 370,000 square meters of leasable area. It will include a luxury shopping mall and five towers featuring mixed-use functionalities such as hospitality, commercial, and residential spaces. The Avenues – Riyadh is scheduled to open in early 2026. “This appointment builds on our track record of delivering complex, high-profile developments that shape the cities of tomorrow,” said Jason Kroll, chief executive of AECOM Arabia. “Our integrated team brings deep regional experience, digital delivery capabilities, and industry-leading expertise in sustainability, and we look forward to collaborating with our partners to bring this world- class destination to life.” AECOM will deploy advanced digital project management tools, data-driven dashboards, and lean construction methodologies to optimize project tracking, enhance stakeholder communications, and proactively mitigate risks — setting new standards for project delivery in the region.

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9 design-middleeast.com ALEC Earns LEED Platinum, ALEMCO Secures LEED Gold for Dubai Offices ALEC and ALEMCO have strengthened their sustainability credentials, receiving LEED Platinum and Gold certifications. F ollowing extensive renovations, ALEC has achieved the prestigious LEED Platinum certification for its Dubai headquarters, while its MEP subsidiary, ALEMCO, has been awarded LEED Gold for its corporate office and yard in Dubai Industrial City. Granted by the US Green Building Council for Commercial Interiors, these accolades highlight the company’s deep commitment to quality, sustainability, and employee well-being. LEED for Interior Design and Construction focuses on the design and construction of interior spaces in commercial buildings. ALEC’s upgrades demonstrate its ability to deliver world-class green building solutions while holding its own operations to the highest standards. “Our priority was to enhance the workplace experience for our people, while embedding sustainability at every stage,” said Barry Lewis, CEO at ALEC. “With improvements ranging from low-flow water fittings to LED lighting and advanced energy metering, we’ve reduced our footprint and reaffirmed our commitment to creating better buildings.” Across both facilities, water consumption was cut by 55% through low-flow fixtures with sensors, while lighting energy use was reduced by 25% compared to ASHRAE 90.1-2010 standards, thanks to LED fixtures, occupancy sensors, and enhanced commissioning. Indoor environmental quality was improved through low-VOC paints, adhesives, and materials, alongside daylight maximisation and better acoustics. Responsible sourcing and material reuse were central to the project. Steel with 25% post-consumer recycled content, 100% bio-based wall boards, and high-recycled content in insulation and ceilings were used. Nearly all workstation tables, wooden wall panels, reception desks, joinery, and storage units from ALEC HQ were reused at the new design office, significantly reducing refurbishment waste. These achievements build on ALEC’s track record in sustainable delivery, including LEED Platinum for the Saudi Arabia and UAE Pavilions at EXPO 2020, and LEED Gold for ADNOC’s headquarters, the Mobility Pavilion, City Centre Mirdif, and One Za’abeel. ALEC has also helped Abu Dhabi developments secure Estidama Pearl Ratings, including Pearl 2 for SeaWorld Abu Dhabi, the ADIA Carpark, and Abu Dhabi Airport’s Arrivals Hall. “As we drive the sustainability agenda forward, our own renovations prove you don’t need to choose between sustainability and design,” Lewis said. “With careful planning, reuse, and responsible material choices, organisations can elevate interiors while delivering environmental performance. We’re proud of what we’ve achieved and look forward to supporting more partners in their green building journeys.” D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 10 design-middleeast.com Escape the Ordinary: AXOR and Antonio Citterio Redefine Luxury Bathrooms I n collaboration with renowned Italian architect and designer Antonio Citterio, AXOR has unveiled three distinct bathroom concepts under its new campaign, Escape the Ordinary. Known as the “Gentleman of Design,” Citterio brings understated elegance, individuality, and highly personalised water experiences to each space. Set on three continents— Japan, South Africa, and Italy—the concepts are inspired by the idea of a journey, both physical and sensory. “Each place offers a unique perspective on design, culture, and the relationship with water,” says Citterio. All three showcase his collaborations with AXOR: the AXOR Citterio C bathroom collection and the AXOR ShowerSphere shower program, each reflecting design versatility and the ability to create tailored shower experiences. In the Japanese City Loft, a minimalist residence combines natural wood flooring, a marble washbasin, and AXOR Citterio C fixtures to create a meditative calm. Towering windows connect the shower to a serene garden, offering rainfall, arced jet, and hand- held spray experiences, all controlled via AXOR ShowerSelect ID. The Western Cape Apartment Residence, near Cape Town, draws on the region’s raw natural beauty. Materials such as red clay plaster and Palladian terrazzo echo the landscape, while water efficiency is prioritised through the EcoSmart AXOR ShowerSphere overhead shower, delivering comfort at just 8 L/min. Finished in brushed black chrome, the fixtures contrast beautifully with the deep red walls. In the Mediterranean Hotel in Rome, Rosso Levanto marble and travertine evoke Roman grandeur. A terrace with panoramic city views complements the shower experience, where an AXOR ShowerSphere overhead, AXOR Citterio E shower bar, and hand-held shower offer varied spray modes. Brushed bronze finishes enhance the space’s timeless elegance. For Citterio, Escape the Ordinary means transforming the bathroom into more than a functional space—it becomes a personal sanctuary. The AXOR ShowerSphere program, with its adjustable arm and variety of spray types, alongside the flexible AXOR Citterio C collection, enables customisation to suit individual preferences. “The simplicity and flexibility of AXOR Citterio C allow for seamless integration into diverse environments,” says Citterio. Together, these products offer not just luxury, but a deeply personal and extraordinary water experience—turning the bathroom into a destination in its own right. News AXOR’s latest collaboration with Antonio Citterio brings to life three bathroom concepts that combine minimalist sophistication with deeply personal water experiences.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 12 design-middleeast.com Dubai Design Week Returns This November for Its 11th Edition D ubai Design Week will return from 4–9 November 2025 for its 11th edition, held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority. As the region’s leading design festival, the event takes place in strategic partnership with Dubai Design District (d3) and is supported by Dubai Culture. Coinciding with the UAE’s Year of Community, the 2025 programme reflects this national initiative through a focus on social cohesion, participation, and shared experiences. Centred around the theme of ‘Community’, the festival positions design as a social connector and civic tool, shaping how we live, communicate, and build lasting systems of care. This year’s edition will feature its largest footprint to date in d3, transforming the district into a vibrant hub of exhibitions, installations, talks, workshops, and public activations. The festival aims to encourage creative exchange and collaboration between designers and practitioners from across the world. The Urban Commissions design competition will invite architects and designers to reimagine the “Courtyard” as a communal urban space. Abwab 2025, expanded to welcome talent from West, South & East Asia and Africa, will embrace the theme “In the Details”, inspiring immersive, culturally rooted spatial installations. Alongside these, curated programmes will present outdoor installations, dynamic exhibitions, hands-on workshops at Maker Space, immersive activations, cross- disciplinary pop-ups, and live performances. The popular Marketplace will return with artisan goods, entrepreneurial designs, food experiences, children’s activities, and entertainment. Downtown Design, the region’s leading contemporary design fair, will run from 5–9 November on the d3 Waterfront Terrace, bringing together global and regional brands with immersive installations, the UAE Designer Exhibition, and headline talks by leading figures including Tom Dixon. Following a successful debut, Editions Art & Design Fair will be back from 6–9 November, with a preview on 5 November, as the Middle East’s first fair dedicated to limited-edition art and design. This year it will feature 50 local and international galleries, studios, and collectives. The d3 Architecture Exhibition, produced in partnership with RIBA, will explore resilience, sustainability, and urban wellbeing, resonating with the Year of Community. Since its launch in 2015, Dubai Design Week has evolved into a global platform that amplifies creative voices from the Global South, positioning d3 as a hub of innovation, cross- cultural dialogue, and forward-thinking design. environments,” says Citterio. Together, these products offer not just luxury, but a deeply personal and extraordinary water experience—turning the bathroom into a destination in its own right. Dubai Design Week will celebrate its 11th edition from 4-9 November 2025.

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THE DEFINITIVE SHOWCASE FOR INTERIOR DESIGN IN SAUDI ARABIA REGISTER TO VISIT Explore the latest trends, meet global interior brands, and connect with the design community shaping the spaces of tomorrow. ORGANIZED BY CO-LOCATED WITH 9 – 11 September 2025 Riyadh Front Exhibition & Conference Center

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14 design-middleeast.com OP-ED In the face of extreme weather conditions, Dr. Belma Alik Elsaej, Assistant Professor at Heriot-Watt University Dubai, explores how biophilic design can foster well-being in interior spaces across the Middle East—merging nature with architecture to create environments that heal, inspire, and endure. I n the heart of the Middle East, where the sun blazes and arid landscapes prevail, architects and interior designers face a unique challenge: creating spaces that nurture the human spirit while navigating some of the harshest climatic conditions on Earth. In this context, biophilic design—a design philosophy that seeks to connect occupants more closely with nature—offers both an opportunity and a responsibility. It calls for a rethinking of interior spaces, not only in terms of aesthetics but also in terms of health, comfort, and psychological well- being. The Paradox of Nature in the Desert Biophilic design in temperate regions often emphasises large operable windows, abundant greenery, and access to fresh air. In contrast, buildings in the Middle East are built to keep heat out, minimise direct sunlight, and rely heavily on mechanical cooling systems. This creates an apparent D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 Well-Being Through Biophilic Interiors DR. BELMA ALIK ELSAEJ , Assistant Professor at Heriot-Watt University Dubai

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 15 paradox: how can one invite nature in while keeping its harshest elements at bay? The solution lies in interpreting biophilia beyond literal greenness. It means drawing from the sensory and symbolic connections to nature that can thrive indoors, even when the outdoor environment is inhospitable. These connections are critical in urban Middle Eastern environments, where natural landscapes may be sparse, and indoor life dominates due to climate constraints. Rethinking Interiors: A Multi- Sensory Approach To effectively implement biophilic principles in hot, dry climates, designers must adopt a multi-sensory approach. Visual cues—such as organic forms, earthy textures, and locally inspired natural materials—can be used to mimic the patterns and calm of nature. Rammed earth walls, natural stone finishes, and wooden detailing can evoke a deep connection to place while remaining climate- appropriate and culturally relevant. Thermal comfort, often overlooked in biophilic conversations, is vital in the Middle East. Materials that moderate indoor temperatures, such as thick adobe-style walls or lime plasters, reduce the reliance on artificial cooling and foster a more natural interior climate. Shading systems, mashrabiya screens, and courtyard layouts rooted in regional traditions can offer passive cooling while casting dynamic shadows, adding both function and poetic connection to nature. Daylight, Not Heat In a region where the sun can be more foe than friend, controlled daylighting becomes essential. Instead of large, unshaded openings, narrow slits, skylights with deep wells, or light- diffusing materials can bring in soft, indirect light, mimicking the dappled effects found under trees. This satisfies the innate human craving for natural light without sacrificing comfort. Dynamic lighting systems, which mimic the natural progression of daylight, can also support circadian rhythms and emotional well-being. In windowless or sun-restricted interiors, circadian-tuned LED lighting is increasingly used to simulate natural light cycles, offering a practical solution rooted in biophilic science. Green Doesn’t Always Mean Plants While plants are a cornerstone of biophilic design, maintaining greenery in Middle Eastern interiors requires careful consideration. Native or drought-tolerant plants, such as succulents, olive trees, or palms, are more sustainable and easier to maintain. In high-end residences and commercial interiors, green walls with integrated irrigation and smart systems are gaining popularity. Still, simpler interventions, such as potted herbs or vertical gardens near kitchen spaces, are equally effective in bringing nature closer to daily life. When live plants aren't feasible, artistic representations of nature—such as nature-inspired artwork, water elements, or even digital projections of natural landscapes—can offer restorative benefits. The key is to provide variety, authenticity, and engagement. Designing for Psychological Well-being In cities like Dubai, Riyadh, and Doha, where life moves fast and stress levels run high, interior spaces must serve as sanctuaries. Research continues to demonstrate that biophilic interiors can reduce stress, enhance creativity, and improve sleep quality. For the Middle East’s urban residents, this becomes not just a luxury but a necessity. Spaces designed with psychological comfort in mind— calming colour palettes, zones of retreat, layered lighting, and acoustic softness—support mental well-being. In both residential and hospitality design, we see a shift toward more introspective, meditative interiors that prioritise emotional restoration alongside physical comfort. A Future Rooted in Nature Biophilic design in the Middle East must evolve from a borrowed trend into a localised, climate-responsive design ethos. It’s not about importing greenery or mimicking Western models, but about rediscovering and reinterpreting age-old regional principles—such as shaded courtyards, breezeways, and water features—through the lens of contemporary science and well-being. As climate resilience becomes a global imperative, the Middle East has a chance to lead by example: by embracing biophilic interiors that honour nature while protecting people from its extremes. In doing so, we can create spaces that are not only beautiful and sustainable but also healing, meaningful, and deeply human. Biophilic design in the Middle East must evolve from a borrowed trend into a localised, climate-responsive design ethos.

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design-middleeast.com A s the capital prepares to host over 2,000 investors along with developers, and real estate professionals, IREIS 2025 is set to be a powerful catalyst for strategic partnerships and visionary projects. The energy will be unmistakable as the industry’s most influential voices gather under one roof to share insights, forge collaborations, and shape the future of property investment. From renowned developers to emerging markets, IREIS offers a diverse and dynamic platform for showcasing residential, commercial, and mixed-use projects— both from the UAE and across the globe. It is more than an exhibition; it is a curated marketplace where innovation thrives, investments take shape, and global real estate ambitions come to life. Visitors will discover exclusive opportunities, preview pre-launch offers, and participate in cutting-edge discussions on trends like smart urban development, sustainable architecture, and global investment migration. Beyond the exhibition floor, IREIS will host a compelling lineup of expert panels and knowledge sessions, bringing together policymakers, economists, developers, and thought leaders to share meaningful perspectives that drive growth and resilience in the sector. Held in Abu Dhabi—a city defined by its strategic vision and economic strength—IREIS 2025 stands as a testament to collaboration, foresight, IREIS 2025 THE 14TH EDITION: A Global Platform for Real Estate and Investment Excellence This September 12–14, 2025, Abu Dhabi proudly welcomes the world to the 14th edition of the International Real Estate & Investment Show (IREIS)—a landmark event where opportunity meets innovation and global dialogue takes center stage. Arun Bose, Director – Exhibitions & Conference, Dome Exhibitions D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 16 Event Preview

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 17 and shared prosperity. This edition promises to be more than a milestone; it will be a meeting point for those shaping the future of global real estate. Abu Dhabi Investors: The Foundation of Real Estate Growth in the UAE Abu Dhabi has long stood as a symbol of vision, stability, and enduring economic leadership. At the heart of the UAE’s dynamic real estate evolution are the city’s institutional and private investors, whose strategic contributions continue to shape the nation’s built environment. From large-scale master- planned communities to cutting- edge commercial districts, Abu Dhabi investors are laying the groundwork for the UAE’s future— bringing not just funding, but also trust, oversight, and a deeply rooted commitment to long-term value creation. With the backing of sovereign wealth and a diversified approach, their investments are characterized by sustainability, resilience, and social relevance. They view real estate not just as an asset class, but as an engine for national development—enriching infrastructure, communities, and economic ecosystems. The city’s investment influence also extends into innovation and smart urban planning, helping introduce advanced technologies, green design, and forward-thinking infrastructure that aligns with global best practices and local cultural values. Investor confidence across the UAE is significantly strengthened by the presence of Abu Dhabi- based stakeholders. Their involvement signals credibility and stability—attracting local and international partnerships, encouraging FDI, and anchoring projects in long-term success. As the UAE advances its goals of economic diversification and sustainable growth, Abu Dhabi’s investors remain central to this mission—quietly guiding the real estate sector with experience, strategy, and a bold yet steady hand. Their role is not merely influential—it is foundational. They are the cornerstone of the UAE’s evolving real estate future. Whether you're seeking your next investment, expanding your portfolio, or simply exploring new frontiers, IREIS 2025 is where your journey begins. Arun Bose, Director – Exhibitions AS THE UAE ADVANCES ITS GOALS OF ECONOMIC DIVERSIFICATION AND SUSTAINABLE GROWTH, ABU DHABI’S INVESTORS REMAIN CENTRAL TO THIS MISSION—QUIETLY GUIDING THE REAL ESTATE SECTOR WITH EXPERIENCE, STRATEGY, AND A BOLD YET STEADY HAND. IREIS 2025: Where global real estate visionaries meet in Abu Dhabi . & Conference, Dome Exhibitions (IREIS 2025): “We are observing a marked surge in developer interest for IREIS 2025, with both regional and international players eager to showcase their latest residential, commercial, and mixed use projects. This year, we expect an even stronger developer presence from the UAE, GCC, Europe, North America, and beyond. IREIS is designed as a one-stop destination for global real estate showcases—and the momentum is clear. Developers recognize Abu Dhabi as a strategic platform, and we're proud to provide an ideal environment for engagement, visibility, and direct access to discerning investors With over three decades of experience in the events industry, Dome Exhibitions has established a strong reputation for delivering high-profile real estate exhibitions in both the UAE and London. In the UAE, Dome has successfully organized landmark property shows, including the flagship International Real Estate & Investment Show (IREIS), consistently attracting leading developers, investors, and industry stakeholders from across the region and internationally. >>>

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 18 design-middleeast.com Event Preview In London, Dome has extended its expertise by managing real estate and investment exhibitions that connect Middle Eastern investors with premium UK property opportunities, facilitating cross-border collaborations and expanding global market reach. Through meticulous planning, innovative event design, and seamless execution, Dome Exhibitions continues to be a trusted organizer, bridging markets and creating platforms that foster growth and investment in the global real estate sector. IREIS 2025: A Premier Global Real Estate Event From September 12–14, 2025, Abu Dhabi will host the 14th edition of the International Real Estate & Investment Show (IREIS), a landmark gathering for investors, developers, and industry leaders. With over 2,000 visitors expected, IREIS 2025 promises to be a dynamic platform for showcasing residential, commercial, and mixed-use projects from the UAE and around the world. The event offers exclusive investment opportunities, pre- launch previews, and insightful discussions on trends such as smart urban development and sustainable architecture. Beyond the exhibition, expert panels will feature policymakers, economists, and developers sharing strategies to drive growth and resilience in real estate. Abu Dhabi investors play a crucial role in the UAE’s real estate success. Their strategic investments—backed by sovereign wealth—focus on sustainability, innovation, and long-term value creation. This commitment strengthens investor confidence and attracts global partnerships, supporting the nation’s diversification and growth. Arun Bose, Director of Exhibitions at Dome Exhibitions, highlights a surge in developer participation from the UAE, GCC, Europe, and North America. Dome Exhibitions, with over 30 years of experience, organizes IREIS and other landmark shows in the UAE and London, connecting markets and fostering international real estate investment. The Backbone of Progress: Abu Dhabi Investors and Their Role in UAE Real Estate Abu Dhabi has long positioned itself as a symbol of foresight and financial strength—where visionary leadership is paired with enduring capital. Central to the UAE’s real estate success is the steady, strategic role played by its investors. From large institutions to private entities, these investors are the driving force behind much of the country’s urban development. Their impact stretches across every corner of the sector, from the creation of master-planned communities to the rise of cutting- edge commercial and mixed-use spaces. But Abu Dhabi investors bring more than just capital. They bring trust, strong governance frameworks, and a long-term outlook that provides the market with much- needed stability. Supported by sovereign wealth and diversified assets, these investors prioritize sustainability, livability, and future economic relevance in every project they undertake. Their philosophy is not just about owning land or property—it’s about shaping infrastructure that supports people, cities, and national growth for generations. The influence of Abu Dhabi in real estate development goes far beyond physical construction. It includes the integration of smart technologies, green building practices, and urban planning that aligns with both international standards and local culture. These are developments designed not just for today—but for a future that is already taking shape. Investor confidence in the UAE continues to grow, anchored by the reliable and committed presence of Abu Dhabi stakeholders. Their involvement acts as a signal of credibility, attracting regional and global partners, developers, and innovators to the UAE market. As the country continues its journey toward economic diversification and innovation, the leadership of Abu Dhabi’s investors remains essential. They are the quiet but decisive force shaping the nation’s built environment—with experience, ambition, and an unwavering commitment to progress. Their role is not only important—it is foundational. A true cornerstone of the UAE’s future. Unlocking investment opportunities at the heart of ADNEC, Sept 12–14

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12–14 September 2025 ADNEC • Abu Dhabi Organised by: P.O. Box 52641, Abu Dhabi UAE +971 2 674 4040 arun.bose@domeexhibitions.com www.realestateshow.ae Gateway to Prime UAE Real Estate Meet Experts, Make Smart Moves Residency & Investment Opportunities

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design-middleeast.com U rbanism is at a pivotal moment. Around the world, cities are reimagining how we live, move, and connect — driven by the growing appeal of the “15-minute city” concept. But in Riyadh, where intense heat, car depend- ency, and sprawling urban form define the landscape, the challenge is how to adapt this vision to a hot-arid, car-focused environment. The answer is King Salman Park (KSP) — poised to become the largest city park in the world and a transformative force at the heart of the Saudi capital. Far more than a green retreat, KSP offers a uniquely Saudi interpretation of the 15-minute city, rethinking proximity, liveability, and sustainability in one of the planet’s most demanding climates. A Saudi Evolution of the 15-Minute City At its core, the 15-minute city is about accessing daily needs within a short walk or cycle. For Riyadh, that vision requires a localised evolution. Spanning 16.9 square kilometres, King Salman Park blends glob- al best practices with Salmani design prin- ciples and climate-responsive strategies. Led by Omrania and Henning Larsen, the master plan creates a compact, mixed-use, people-first city-within-a-city, replacing asphalt sprawl with shaded walkways, green loops, and vibrant neighbourhoods. “We’re not importing an urban theory — we’re transforming it,” says Rukn Eldeen. Mobility is central to this transformation, with integrated BRT and Metro lines, autonomous electric vehicles, cycling networks, pedestrian-friendly routes, and smart mobility hubs. “Mobility here is freedom, not just transport,” he adds. The Innovation Loop Central to the park is the 7.1 km Innova- tion Loop, an urban ring that shapes the park’s structure and experience. De- signed for autonomous vehicles, bicycles, micro-mobility, and shaded walking, the Loop links cultural venues, transport hubs, residential areas, and green spaces in one seamless journey. Far from being a mere transport route, it doubles as a microclimate engine. Shad- ing, cooling vegetation, water features, and carefully designed wind corridors make outdoor movement comfortable for much D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 20 Project King Salman Park emerges as a game- changer, reimagining urban life through shaded pathways, smart mobility, and daily destinations just minutes away, says Rukn Eldeen Mohammed, Special Projects Director at Omrania. KING SALMAN PARK: Redefining Urban Life in Riyadh King Salman Park supports the Saudi Green Initiative and Vision 2030 KSP is not only a park. It is a blueprint for the future of Riyadh and other Saudi cities.

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design-middleeast.com 21 Designing for Climate Comfort Riyadh’s harsh desert climate is not treated as a constraint but as a design driver. The masterplan integrates shaded arcades, misting systems, and native vegetation to reduce radiant heat and enhance comfort. Building orientation is optimised to capture prevailing breezes and shield against hot winds, while light-coloured materials and passive cooling strategies further extend the comfortable outdoor season. Culture, Health, and Daily Life The park’s urbanism is rich with cultural, creative, and recreational layers. Across its expanse are 27 major cultural, educational, and leisure assets, including the Royal Art Complex, National Theatre, botanical gardens, sports facilities, museums, and open-air cinemas. These aren’t standalone attractions — they are integrated into daily life through plazas, alleyways, and public squares. Whether it’s morning medita- tion in a wadi park or evening storytelling in a community square, KSP ensures culture is part of everyday experience. Ecology as the Heart of Urban Life King Salman Park is a vital environmental asset for Riyadh, acting as the city’s “green lung” and supporting the Saudi Green Initiative and Vision 2030 by capturing carbon, purifying the air, managing stormwater, creating habitats for biodiversity, and reducing the urban heat island effect. By treating ecology as infrastructure, the park makes sustainability a tangible and visible part of urban life. More than a landmark, it serves as a model for Saudi Arabia’s urban future, offering guiding principles for the expansion of new districts and the renewal of older areas—prioritising people over vehicles, using climate as a design catalyst, integrating culture into everyday life, and making proximity the norm. In essence, the Saudi 15-minute city is not an imported formula but a home-grown reinvention, proving that proximity is about dignity, comfort, and the joy of being close to what matters. “We’re not importing an urban theory — we’re transforming it.” of the year. Every resident or vis- itor can reach major destinations and amenities within 15 minutes. Integrated Urban Quarters King Salman Park is a collection of nine distinct urban quarters, each with its own identity and purpose. They range from mixed-use neigh- bourhoods with homes, shops, and wellness facilities, to cultural and educational districts, to tran- sit-oriented developments. Designed with a dense yet breathable street grid, shaded pub- lic spaces, and ‘finger parks’ that bring greenery deep into the urban fabric, each quarter functions as a self-sustaining community. “We designed for granular walk- ability, not just city-scale icons,” notes Rukn Eldeen. “That’s the essence of the 15-minute experi- ence.” Rukn Eldeen Mohammed, Special Projects Director at Omrania At the heart of the King Salman Park concept is the 7.1 km Innovation Loop, an urban ring that defines the park’s structure and experience

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 23 design-middleeast.com The Power of Fit-Out Excellence THE FIT-OUT POWERLIST 2025 SPOTLIGHTS THE REGION’S MOST INNOVATIVE CONTRACTORS, CELEBRATING THEIR VISION, SUSTAINABILITY LEADERSHIP, AND DESIGN MASTERY IN SHAPING EXTRAORDINARY SPACES. *We received an overwhelming response—thank you. Rankings are based on documents, reports, testimonials, turnover, projects, expansion plans, and tech innovations. Some companies chose not to submit, and we respect that. POWERLIST TOP FIT-OUT D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 24 design-middleeast.com POWERLIST TOP FIT-OUT 1 K hansaheb Civil Engineering has been at the foundation of the UAE’s essential infrastruc- ture and key milestones for over 90 years. The Interiors Division has been an integral part of this journey, contributing to numerous hospitality, commercial, and residen- tial projects, and playing a vital role in shaping the company’s long-standing reputation for quality and reliability. Renowned for success- fully delivering complex fit-out projects under extremely challenging circumstances in live op- erational environments, we continue to be the contractor of choice for many clients undertaking major refurbishment or repurposing fit-out works within the commercial, hospitality, and retail sectors.  Our Interiors and Join- ery divisions have a team of 230 staff and 1,000 highly skilled operatives. Along with our in-house MEP division, we ensure that we maintain control and quality of all critical packages required to guarantee successful delivery.  We pride ourselves on understanding the client’s business and work- ing tirelessly to ensure minimal disruption to customers, guests, and ongoing operations while enhancing the overall customer or guest experi- ence of the facilities. The firm is currently engaged in a series of high-profile commis- sions that underscore its reputation for delivering exceptional fit-out and refurbishment solutions. Ongoing projects include the refurbishment of the iconic Meydan Hotel and the extension of Heri- ot-Watt University. The team is also executing the refurbishment of six ex- clusive villas at the Bulgari Hotel and the royal villa fit-out at Jumeirah Zabeel Saray. In addition, they are delivering the fit-out of 24 high-end villas and a clubhouse, F&B refur- bishments at the Royal Atlantis, and both villa and F&B fit-outs at the highly anticipated Wynn Resort. Ross Trivett, General Manager, Khansaheb Interiors ROSS TRIVETT GENERAL MANAGER INDUSTRY EXPERIENCE OVER 20 YEARS CURRENTLY WORKING ON High-end hospitality and resi- dential fit-out and refurbishment projects FUTURE PLANS Expand digital-led, sustainable refur- bishment services in live operational environments “ FOLLOWING A VERY SUCCESSFUL 20 24 , WE HAVE A HEALTHY SECURED ORDERBOOK FOR 20 25 AND BE- YOND WITH OUR KEY CLIENTS WHICH GIVES US GREAT OPTIMISM FOR THE YEARS AHEAD. RENOWNED FOR SUCCESSFULLY DELIVERING COMPLEX , HIGH -END PROJECTS UNDER CHALLENGING CIRCUMSTANCES IN LIVE OPER ATIONAL ENVIRONMENTS, WE CONTINUE TO BE THE CONTR ACTOR OF CHOICE FOR MANY REPEAT CLIENTS UNDERTAKING VARIOUS PROJECTS .” KHANSAHEB INTERIORS

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design-middleeast.com 25 D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 The Delano project redefines luxury with elegant lobby fit-outs, sky villa construction, and elevated F&B experiences. The Banyan Tree Hotel refurbishment included revitalising public spaces and guestrooms, followed by an extensive gym and spa renovation. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Delivered Heri- ot-Watt Univer- sity fit-out, embraced cloud- based digital transformation. Completed The Dubai Mall upgrades, key education proj- ects success- fully delivered. Delivered One Za’abeel, COP28, Jumeirah refur- bishment mile- stones completed. Completed Bab Al Shams, Banyan Tree, Atlantis proj- ects; awards received. Expanding hospi- tality refurbish- ments, embracing AI and sustain- ability fully. Khansaheb Interiors has earned multiple industry accolades, including Fit-Out Project of the Year for One Za’abeel – The Link (Design ME Awards 2024), and Refur- bishment Project of the Year for Bab Al Shams (Design ME Awards 2023). The company was also named Fit-Out Firm of the Year by Construction Innovation Awards (2024) and CID Hospitality Awards (2023), with additional recognition for The Dubai Mall project such as Fit Out Project of the Year (Design Middle East Awards 2022), as well as winning the Fit-Out Contractor of the Year award in 2022 (CW). Over its 9-decade journey, Khansaheb Interiors has built an enviable reputation in the fit-out and refurbishment landscape, having worked on some of the country’s most iconic projects and with several distinguished clients. Looking ahead, the company is working towards further expanding its refurbishment expertise, specifically within the hospitality sector and live environments encompassing operational malls and com- mercial facilities. Moreover, it is strategically aiming to expand its market share in developing sectors such as high-end residential and education, capitalizing on new opportunities. On the technology front, Khansaheb Interiors is fully embracing the power of digital construc- tion with the adoption of industry-leading software for AI data visualisation, automated site-based processes, and cloud computing and data management. The Khansaheb name is well known for having the most stringent Health and Safety standards, with the ‘Aim to be Acci- dent-Free’ program sitting at the core of its HSE strategy. The company remains committed to preserving and elevat- ing its brand reputation as a symbol of quality, reliability, and customer satisfaction. As it forges ahead, the primary focus remains on delivering exceptional projects that exceed custom- ers' expectations, while upholding the highest standards of health, safe- ty, and quality—all while maintaining its current business scale and size. Khansaheb Interiors boasts exceptional HSE standards in the industry, being almost 8 years, and, 35 million manhours, LTI- free (as of July 2025). In addition to ensuring successful project deliv- ery and upholding the highest safety standards, Khansaheb Interiors continues to adopt and integrate the latest tech- nology and best practice into every process and procedure. Currently Interiors use the latest techniques to off-site manufacture / modularize all gypsum and joinery prod- ucts minimizing the installation time on site and improving the quality of the finished product.  Through the early adoption of the cloud, the company removed reliance on physical locations and on-premises equipment and embraced mobile technology.  With the implementation of integrated digital systems, it has migrated all support services to digital platforms whilst maintaining “one version of the truth”- which has several benefits- both upstream to clients and downstream to our subcon- tractors.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 26 design-middleeast.com 26 L aurent Farge, Managing Director of ALEC FITOUT, holds a BTEC Higher National Diploma in Commercial & Strategic Marketing and brings over 24 years of experience in luxury in- terior fit-outs across Europe, the Middle East, and the GCC. His leadership has been pivotal in establishing ALEC FITOUT as a prominent regional brand, overseeing daily operations to ensure quality delivery, timely completion, and business profitability. Laurent’s expertise includes strong negotiation skills, relation- ship-building, team management, and identi- fying cost-saving opportunities. His notable projects include the National History Museum Exhibition Fit Out, UAE, Di- riyah Gate Experience Centre Design & Build, KSA, and One&Only, One Zabeel - Ultra Lux- ury Hotel & Service Apartments, UAE. With a history of successful endeavors, Laurent Farge continues to lead ALEC FITOUT with a focus on delivering excellence, maintaining client relations, and expanding geographical- ly. His previous employment history includes roles as Area Manager and Project Manager at Kocache Enterprises, UAE, showcasing a wealth of experience in the industry. His leadership has been pivotal in establishing ALEC FITOUT as a prominent brand in the region. Laurent oversees day-to-day opera- tions, ensuring quality delivery, timely com- pletion, and business profitability. He holds a comprehensive skill set, including strong negotiation skills, relationship-building, team management, and identifying cost-saving opportunities. Established in 2009, ALEC FITOUT has delivered over 100 projects covering 1.73 million sqm. Operating in the UAE and Saudi Arabia, the company employs over 350 professionals and 750 skilled workers. It specialises in four core areas: Luxury Fitouts, Museums & Cultural Installations, Themed Entertainment, and Refurbishment Projects. In Luxury Fit-outs, ALEC FITOUT transforms shell-and-core spaces into bespoke environ- ments with unmatched attention to detail. In Museums & Cultural Installations, the compa- ny has delivered landmark projects such as the Mobility Pavilion at Expo 2020, 12 Expo pavilions, the Natural History Museum Abu Dhabi, and the Ilmi Museum in Saudi Arabia. The company’s Themed Entertainment portfolio includes the Qiddiya Water Park in POWERLIST TOP FIT-OUT INDUSTRY EXPERIENCE OVER 24+ YEARS FUTURE PLANS To continue leading with a focus on delivering excellence, maintaining client relations, and expanding geo- graphically. ALEC FITOUT LAURENT FARGE MANAGING DIRECTOR 2 Laurent Farge, Managing Director, ALEC FITOUT CURRENTLY WORKING ON Transforming blank canvases into sophisticated, experiential spaces that reflect precision, creativity, and techni- cal mastery.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 27 Riyadh, featuring over 120,000sqft. of intricate rockwork and storytell- ing-led design. In Refurbishment, ALEC FITOUT executes hotel and facility upgrades—often on acceler- ated timelines to avoid operational disruption. Key strengths include exceptional quality, experienced teams, cli- ent-focussed delivery, financial rigor, and the strategic backing of ALEC Holdings. These attributes ensure the company continues to deliver projects that combine creativity, technical mastery, and commercial success. Several key differentiators make ALEC FITOUT the contractor of choice across the region. Exception- al quality lies at the heart of the brand, with every finish, line, and junction reflecting an unwavering commitment to excellence. The company’s operational teams bring decades of combined experience in delivering complex, high-value projects, while its client-centric approach ensures proactive collabo- ration and alignment with client goals at every stage. Commercial discipline is equally central, with contracts managed to maintain strong cash flow, healthy margins, and solid returns on investment. As part of ALEC Holdings, ALEC FITOUT also benefits from the scale, synergy, and backing of one of the region’s most respected construction conglomerates. Crafting luxury by the sea — ALEC FITOUT delivers world-class interiors for Jumeirah Marsa Al Arab’s public areas, F&B, and spa. EXCEPTIONAL QUALIT Y LIES AT THE HEART OF THEBR AND, WITH EVERY FINISH, LINE, AND JUNCTION REFLECTING AN UNWAVERING COMMITMENT TO EXCELLENCE .

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 28 design-middleeast.com 28 T he interiors division of Al Shirawi Group is part of a USD 2 billion conglomerate and a leading fit-out contractor with- in the UAE, with an enviable reputation for its extensive portfolio of high-quality fit-outs across all sectors. The story is an enthralling legacy. It began five decades ago with pure passion. Today, it continues on with sheer hard work and innovation. We stand on strong founda- tions and evolve together as a family of more than 10,000 as we look into a future of promise and possibilities. As one of the largest and most diverse conglomerates in the UAE, the Al Shirawi Group is commit- ted to upholding the responsibilities and goals of the nation’s sustainability agenda. Al Shirawi Interiors is built on legacy and driven by trust, continuing to be the contractor of choice for clients undertak- ing major refurbishment or repurposing fit-out projects across sectors such as healthcare, commercial, hospitality, malls & leisure, branded residential, and educa- tion. The company provides comprehen- sive in-house fit-out solutions through its INDUSTRY EXPERIENCE OVER 25 YEARS CURRENTLY WORKING ON Leading a 1,000+ strong work- force across Al Shirawi Interiors, VisionWood International, and VisionLabPro. FUTURE PLANS Strengthening the group’s contribution to the UAE’s design and fit-out landscape through sustainability, tech, and client-focused innovation. AL SHIRAWI INTERIORS RATHEESH KUMAR EXECUTIVE DIRECTOR 3 " IN THE UAE, A UNIQUE BLEND OF CULTURE, DIVERSIT Y, AND A PASSION FOR LUXURY CREATES AN UNPAR ALLELED CANVAS—UNLEASHING IMMENSE POTENTIAL FOR THE FIT- OUT INDUSTRY TO DESIGN , DELIVER , AND INSPIRE ." Intercontinental, Marina The scope of works includes refurbishment of complete ID, joinery and MEP works for 196 rooms + 4 penthouses. Overall project includes 22 floors with a total of 13100 sqm area

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 29 29 joinery factories in Dubai and Sharjah, spanning approximately 100,000sqft. along with dedicated facil- ities for civil, MEP, joinery, upholstery, architectural metal, and solid surfaces. Notable projects include Mr. C Residences (Cipriani Branded Residence) – Jumeirah, Jumeirah Living – Peninsula, H&H City Tower 1, InterContinental – Dubai Marina, Radisson Red – DSOA, Tamoka Res- taurant, DIFC Innovation Hub & AI Campus, DIFC Square, American Hospi- tal, International Modern Hospital, The School of Research and Science, Nautica, H&H Eden House & Eden Park, Arabian Centre, and Cityland Mall, among others. Al Shirawi Interiors has demonstrated its commit- ment to sustainable prac- tices, with both its man- ufacturing unit and office fully powered by solar panels and supported by DEWA power deposits. It works closely with clients to achieve their sustaina- bility goals. Al Shirawi In- teriors executed the fit-out for the Sweden Pavilion at Expo 2020 and undertook the complete construc- tion, fit-out, and MEP for The Arcadia School, which is recognized as the first LEED-certified net-zero energy building in the region. Most recently, Al Shirawi Interiors has been working with the GEMS School of Research & Innovation—one of the finest schools in the world—to achieve LEED Platinum certification. Its continuous efforts to achieve 100% customer satisfaction have resulted in exponential growth, doubling its manufacturing capacity this year to keep up with rising demand. The vision is to strategical- ly expand its portfolio and strengthen its presence in premium, high-value fit-out projects across the UAE. By focusing on innovation, quality, and design excellence, the firm aims to become a trusted T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Served as Gener- al Manager at a top UAE fit-out company Appointed Ex- ecutive Direc- tor – Fit-Out & Joinery, Al Shirawi Group Led shift towards pre- mium projects across multi- ple sectors Expanded pres- ence in branded residential, hospitality, and commercial sectors Driving re- peat business with DIFC, H&H, Sobha, Ellington, and Select Group; over- seeing full renovation of Arabian Centre Mall DIFC Innovation Hub: The scope of works includes complete ID; joinery & MEP works. Overall project includes G+ Concourse + podium+ typical floors with a total of 6000 sqm area Mr. C Residences Jumeirah. The scope of works includes full fit out and joinery works for 27 apartments and a Bellini café. Overall project includes 5 floors with a total of 12000 sqm area partner in the nation’s ambitious development journey.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 30 design-middleeast.com POWERLIST TOP FIT-OUT F or over 25 years, Havelock One has been deliv- ering some of the region’s most admired spaces. With seven offices across five countries and a 520,000 sq. ft. factory in Bahrain, the company has completed over 9,000 projects across hospitality, luxury retail, commercial, entertainment, high-end residential, and more. From flagship boutiques to five- star resorts and complex commercial fit-outs, Havelock One is known for its precision, quality, and problem-solving mindset. The business has expe- rienced strong growth in recent years, taking on larger and more complex projects across its markets. In Saudi Arabia, Havelock One continues to be a dominant player, with recent highlights including the Kimpton Hotel and a major multi-floor com- mercial fit-out in the King Abdullah Financial District. In the UAE, the company delivered the high-end restaurant China Tang at The Lana Promenade, successfully translating the elegance of the Mayfair original into a local context. It also completed its first luxury resort renovation at Aldhafra Vignette Collec- tion, upgrading nearly 100 rooms, suites, and public areas. Looking ahead, Havelock One is involved in several high-profile projects that signal a strong future. These include The Avenues Khobar, an ambitious mixed-use development currently underway in the Kingdom of Saudi Arabia, where Havelock One has been appointed as the front-of-house fit-out contractor for this 8.8 million sq. ft. lifestyle destination. Other key projects include the 300,000+ sq. ft. renovation of Kingdom Centre Mall in Riyadh—being delivered while the mall remains fully operational—as well as 200,000 sq. ft. of gues- trooms and public areas for the Four Seasons Jeddah. The bar at The St. Regis Kuwait exudes timeless elegance, serving signa- ture cocktails with a refined regional twist. HAVELOCK ONE SYED KASHIF AKHTAR, GROUP MANAGING DIRECTOR T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Secured $25M in cinema fit-outs across Saudi Arabia. Entered the of- fice design and build sector with bold new offerings. Celebrated 25 years while ex- panding deeper into the Saudi market. Awarded a re- cord-breaking turnkey con- tract for Four Seasons Jeddah. Scaled up de- livery with mul- tiple landmark wins across the region. INDUSTRY EXPERIENCE OVER 25 YEARS "AS THE REGION CONTINUES TO INVEST IN WORLD - CLASS DESTINATIONS, THE DEMAND FOR FIT- OUT PARTNERS WHO CAN DELIVER AT SCALE, WITHOUT COMPROMISING ON QUALIT Y, HAS NEVER BEEN GREATER . AT HAVELOCK ONE, WE SEE THIS AS AN OPPORTUNIT Y TO KEEP R AISING THE BAR FOR WHAT’S POSSIBLE IN OUR INDUSTRY.” 4

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 31 5 W ith over 30 years of experience and more than 20 million square feet delivered across the region, KPS has firmly established itself as one of the Mid- dle East’s leading interior contractors. The compa- ny’s work spans high-end corporate offices, hospital- ity destinations, healthcare and education facilities, and luxury residential pro- jects, each one reflecting KPS’s design-driven and technology-led approach. Since its founding in 1992, KPS has built a reputation for fast, de- tail-focused execution against even the most complex briefs. Whether it's a regional rollout for an international brand or a one-of-a-kind headquar- ters in the heart of Abu Dhabi or Dubai, KPS brings together design, build, and technology under one roof, delivering seamless solutions with speed, scale, and precision. Under the leadership of Stephen Taylor, Managing Director since 2022, KPS has entered a new phase of strategic growth. The company has expanded its footprint in hospitality, healthcare and education, strengthened its in-house capabilities, and continued to invest in innovation. Its vertically integrated model means clients benefit from full control across the project lifecycle, while also having the flexibility to engage with KPS at any stage. Recent developments include the rapid expan- sion of Mart®, the firm’s independent furniture arm, which today features a digital platform with well over 50,000 contract-grade products, transparent pric- ing models, and AI-pow- ered recommendations for designers and procurers. The company has also grown Kunskap, its internal learning and development initiative, into a robust plat- form supporting continu- ous upskilling for over 500 employees. With a regional presence, dedicated warehousing and production facilities, and an annual turnover exceeding US$150 mil- lion, KPS is structured for high-volume, high-com- plexity delivery. Yet it retains the responsiveness and attention to detail that has made it a trusted part- ner to some of the region’s most discerning clients. As the fit-out landscape evolves, KPS remains focused on sustainability, digital transformation, and regional expansion. Wheth- er through more LEED-cer- tified projects, AI-assisted procurement, or integrated project delivery, the company continues to raise the bar on what a modern construction partner can deliver. Lunate by KPS on Al Maryah Island, Abu Dhabi — a sleek, modern workspace designed for performance and prestige. STEPHEN TAYLOR UAE MANAGING DIRECTOR T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Stephen leads UAE operations as KPS Opera- tions Director since 2018 Appointed Man- aging Director, Stephen takes the helm at KPS KPS expands into healthcare, hos- pitality, educa- tion, and other key sectors A year of capa- bility building and steady strategic growth KPS surpasses 200 UAE employ- ees across its core business units INDUSTRY EXPERIENCE OVER 30 YEARS CURRENTLY WORKING ON Driving digital transformation, efficiency and continued growth at KPS. FUTURE PLANS Continued expansion, continuous innovation, and next-generation project delivery. OUR OWNERSHIP STRUCTURE HAS ALLOWED KPS TO INVEST IN LEADING ‑EDGE TECHNOLOGY AND TR AINING TO DRIVE CONSTRUCTION INNOVATION . KPS

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 32 design-middleeast.com F ounded and led by Manu Abraham and Nithin Gangadharan in the year 2013, the firm has grown into one of the most dynamic and reliable interior design and fit-out companies in the UAE. With a strong foundation built over 15 years of industry expe- rience, they have continuously delivered end-to-end interior solutions across the commer- cial, hospitality, residential, F&B, retail, and leisure sectors. What sets their company apart is a hands-on leadership style, a deep understanding of market demands, and an in-house capability that ensures quality and timely delivery. With a team of expert designers, project managers, engineers, and craftsmen, the firm brings visions to life with precision and creativity. Driven by a client-first phi- losophy, they strive to build long-term partnerships rooted in trust, transparency, and per- formance. Their commitment to innovation and attention to detail has earned them a loyal clientele and a strong reputa- tion for delivering exceptional spaces that exceed expecta- tions. Their portfolio includes standout projects such as 9th Cut, Mara, Home Bak- ery, BCH:CLB, Coterie, and Precision—each celebrated for its distinctive design language and seamless execution. No- tably, BCH:CLB and Precision have won multiple awards for both design and fit-out ex- cellence. These spaces stand as a testament to the firm's ability to blend creativity with functionality, telling compel- ling stories through thoughtful spatial planning and aesthetics. The company’s design philosophy is grounded in the belief that every space should evoke emotion, reflect purpose, and convey a strong sense of identity. From high- end cafés to luxury villas, each project is approached with a client-first mindset—ensuring that the outcome mirrors the client’s brand ethos, personal style, and operational needs. POWERLIST TOP FIT-OUT AUJAN INTERIORS MANU ABRAHAM MANAGING DIRECTOR NITHIN GANGADHARAN, CHIEF EXECUTIVE OFFICER 6 INDUSTRY EXPERIENCE OVER 15 YEARS CURRENTLY WORKING ON Expanding multi-sector inte- rior projects across UAE with innovative design solutions. FUTURE PLANS Regional expansion and digitisation of turnkey fit- out operations and design services. Nithin Gangadharan, Chief Executive Officer & Manu Abraham, Managing Director

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 33 design-middleeast.com Their service delivery is built upon three unwavering pillars: Quality, Transparency, and Timely Execution. This strong foundation has fos- tered long-standing relation- ships with clients, consultants, and contractors, solidifying the firm's reputation as a trusted partner in the region’s design and fit-out industry. Innovation drives their operational efficiency. From adopting BIM in fit-out coordination to integrating sustainability into their ma- terial sourcing, the company continues to evolve with the times. Their in-house divisions—including joinery, upholstery, paint, and MEP— allow for tight control over timelines and quality, a key advantage in today's compet- itive landscape. With a growing market presence and a strong digital footprint, the company is not only executing projects but also building a brand synonymous with trust and excellence. Their recent expansion into design-and-build pack- ages and value engineer- ing solutions has been instrumental in winning large-scale commercial and hospitality projects. Looking ahead, the firm aims to scale regionally, develop proprietary tools to enhance client experience, and build smart, sustainable spaces that stand the test of time. Their mission remains clear to redefine interior fit-out standards in the region while staying grounded in their values. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Started in- house metal & upholstery division Completed 400+ projects across F&B and commer- cial segments Launched de- sign-and-build vertical with cross-sector success stories Won multiple awards for the projects & company Moved to a 75,000sqft. facility “ INTERIOR FIT- OUT ISN ’ T JUST ABOUT FINISHING SPACES—IT’S ABOUT CREATING ENVIRONMENTS WHERE PEOPLE LIVE, WORK , AND CONNECT MEANINGFULLY.” The Capital Office by Aujan Interiors — where thoughtful design transforms a workspace into a purpose-driven, inspiring environment. The 9th Cut: the live cooking station becomes a stage, crowned by a sculptural metal feature that mimics rising smoke.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 34 design-middleeast.com POWERLIST TOP FIT-OUT W ith over 27 years of expe- rience, Sum- mertown Interiors has solidified its reputation as one of the UAE’s leading interior fit-out contractors for commercial and healthcare environments. Known for its unwavering commitment to quality, innovation, and sustainability, the company has delivered high-perform- ing, human-centric spaces for fortune 500 corporations, government entities, and prominent local businesses. As a trailblazer in green building practices, Summer- town made history as the first fit-out contractor in the UAE to operate from a LEED Gold-certified workspace. The firm also achieved LEED Gold for Existing Building Operations and Mainte- nance (EBOM), reinforcing its commitment to environ- mental responsibility and operational excellence. In addition, Summertown’s ongoing collaboration with the Emirates Green Building Council (EGBC) reflects its drive to foster collective pro- gress in sustainable design and contribute to a greener built environment across the nation. Over the years, Summer- town has been consistently featured in the region’s Fit-Out Powerlists and continues to be recognised as an award-winning interior fit-out firm, celebrated for its industry leadership, project delivery, and sustainabili- ty-driven ethos. Further demonstrating its leadership, Summer- town holds ISO 9001:2015 certification for Quality Management System and ISO 45001:2018 certification for Occupational Health and Safety Management Sys- tem. In 2024, the company was proudly named “Great Place to Work”, a recognition that celebrates its inclusive, wellness-focused internal culture, values that are carried into every project it delivers. Summertown Interiors is committed to building sus- tainable, high-quality spaces that promote wellness, efficiency, and environmental responsibility. In the healthcare sector, Summertown successfully delivered the Mediclinic Dermatology project in Abu Dhabi, designed to enhance patient journeys and staff functionality. One of Summertown’s recent highlights is completing a workspace for a prestigious global law firm, a valued repeat client, in Burj Daman at the heart of DIFC. SUMMERTOWN INTERIORS NICOLA TRIVETT GENERAL MANAGER T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 A fantastic bounce back year following the global pandemic with significant wins for BMW, LinkedIn and Microsoft. Continued grow with a record number of proj- ects tendered. Awarded Inte- rior fit out of the year at the CID Awards for DMCC HQ, further solidifying our dedication to high end fit out. With contin- ued success, Summertown increased its employee head count to cope with increased demand in proj- ects awarded. Breaking its previous record for single proj- ect value, with the award of prestigious 5 floor govern- ment project in Abu Dhabi. INDUSTRY EXPERIENCE OVER 25 YEARS 7 “AS THE REGION CONTINUES TO EVOLVE, INTERIOR FIT- OUT AND DESIGN PLAY A CRUCIAL ROLE IN SHAPING NOT JUST SPACES, BUT EXPERIENCES . IT’S AN EXCITING TIME WHERE IN - NOVATION , SUSTAINABILIT Y, AND HUMAN WELLBEING ARE FINALLY COMING TOGETHER TO DEFINE THE FUTURE OF OUR BUILT ENVIRONMENTS .” CURRENTLY WORKING ON Handing over current live 17 projects with Quality and excellence FUTURE PLANS To exceed all clients expectations on service and quality delivery

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 36 design-middleeast.com POWERLIST TOP FIT-OUT I n today’s evolving professional world, workplace refinement goes far beyond visual appeal. It's not merely about marble floors or custom furniture—it’s about craft- ing environments that evoke the right emotions, foster innovation, inspire teamwork, and reflect the essence of the people who inhabit them. This vision is at the core of IDWorks Global, a company that has swiftly risen to prominence as a leading force in high-end office design and fit-out across the Middle East. More than a design studio or con- tractor, IDWorks functions as a fully integrated design and build partner. The firm delivers turnkey environ- ments that are tailored, intelligent, and deeply human. With a practice rooted in collaboration, innovation, and tech- nical precision, IDWorks has redefined what clients expect from workspace interiors and consistently offers a level of service, craftsmanship, and sophis- tication that sets it apart. At the core of its mission is a com- mitment to creating environments that reflect not only a company’s brand, but also the aspirations of its people. “Exceptional design shapes how people think, feel, and perform,” says Mohammed Asha, CEO of IDWorks. “What we offer isn’t showy or superficial. It lives in subtle details, the precision of joinery, the balance of natural light, and the ease a space brings to daily work.” Throughout this year, IDWorks has received several major industry acco- lades, including Interior Design Firm of the Year 2025 from the KSA Design Awards, Best Contemporary Interior Construction & Fit Out for CNTXT HQ in Saudi Arabia from the Luxury Lifestyle Awards, Best Office Interior Saudi Arabia and Best Mixed-Use Interior at the International Property Awards. The firm was also recognized for standout projects with Savvy Games Group and SAB Innovation Center, further establishing its position as a leader in award-winning interior design and fit-outs. INDUSTRY EXPERIENCE OVER 15 YEARS CURRENTLY WORKING ON Designing future-focussed work- spaces through innovation, sustain- ability, and smart technology. FUTURE PLANS Expanding globally with smart, sustainable, and culturally relevant workspace solutions. IDWORKS GLOBAL MOHAMMED ASHA CEO 8 The Future Zone at the SAB Innovation Center is a visually striking space designed to explore emerging technologies and forward-looking concepts. This photo captures a modern, flexible environment featuring cutting-edge digital displays, adaptive furni- ture, and bold branding elements.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 37 design-middleeast.com A major factor in IDWorks’ success is its seamless integration of design and construction. By combin- ing architecture, interior design, engineering, and project management under one roof, IDWorks elim- inates the common disconnect between vision and execution. The result is faster delivery, higher quality, and far fewer compromises. Their turnkey design and build service has become a hallmark of their approach, offering clients a single point of contact from concept to completion. That process is supported by an experience that reflects high standards at every level. “For us, excel- lence isn’t limited to the finished space it extends to the client journey,” Asha explains. “From our project leads to our communications, we aim to make the experience seamless and considered.” Clients echo this sentiment. Lifera, a Riyadh-based biotech company, shared, “Working with IDWorks was ef- fortless. The attention to detail, speed of execution, and ability to capture our vision made the project a huge success.” As the expectations for modern workplaces evolve, IDWorks has embraced new priorities, including sus- tainability, wellness, and smart technology. The firm incorporates acoustic comfort, ergonomic planning, and intelligent systems that enhance functionality and user well-being. Its commitment to responsible sourcing and low-impact construction demon- strates a forward-thinking approach that aligns with today’s environmental and social values. Expansion remains a key focus. With new offices recently opened in Amman and Dubai and an IDW Design Studio set to launch in Riyadh’s King Ab- dullah Financial District. IDWorks is pursuing global reach with regional relevance. The team blends international design standards with a deep under- standing of local culture and context, ensuring that each project feels distinctive and appropriate to its environment. Upcoming projects continue to push the bound- aries of workspace design, from a regional HQ for a fintech company to a creative co-working concept in Jordan and new developments in both DIFC and KAFD. These initiatives reflect IDWorks’ bold vision for shaping work environments that are not only beautiful and functional but also future-focused. Leadership has played a central role in the com- pany’s growth. Mohammed Asha was named CEO of the Year 2025, an honour that reflects both his vision and the strength of IDWorks’ internal culture. The multidisciplinary team including architects, designers, engineers, and project managers, oper- ates with a shared purpose and a commitment to excellence that runs deep. When asked what advice he has for others in the high-end design space, Asha offers: “Design for people, not trends. Your reputation is your greatest currency. Protect it through consistency, honesty, and mastery of detail.” Looking ahead, IDWorks is positioning itself not just as a high-end office renovation firm but as a long-term innovation partner. The company’s five- year strategy is centered around three pillars: smart workspaces powered by advanced technology, net-zero sustainability targets, and global expansion with culturally attuned execution. For organisations seeking more than just design, for those looking for spaces that reflect their purpose, elevate their performance, and inspire their people. IDWorks Global is setting a new benchmark for workplace transformation in the region and beyond. T I M E L I N E H I G H L I G H T S 2025 2024 2023 2022 2021 Launch- ing IDW Studio and joinery; designing future with lasting impact Expanded into Dubai and Amman, driving bold creative innovation forward Achieved regional growth and internation- al acclaim through landmark workspace projects Elevated standards through wellness, innovation, and purpose- ful project delivery Recognised in Digital City and KAFD as trusted con- tractor. “ IDWORKS GLOBAL REDEFINES WORKPLACE DESIGN WHERE CREATIVIT Y MEETS PRECISION , AND EVERY SPACE TELLS A STORY. WE DON ’ T JUST BUILD OFFICES . WE CR AFT ENVIRON - MENTS THAT SHAPE CULTURE, SPARK INNOVATION , AND LEAVE A LASTING LEGACY.” CNTXT HQ – Collaboration Area This dynamic, tiered space is designed to foster flexibility, cre- ativity, and teamwork. With layered seating, soft movable furniture, and integrated power outlets, the area supports both casual brain- storming and structured gatherings. The illuminated CNTXT logo wall and bold ceiling ducts celebrate the brand’s energy.

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38 design-middleeast.com POWERLIST TOP FIT-OUT P innacle Interiors is poised to achieve an exceptional 2025, beginning with ambitious projects and strategic growth plans that will further enhance the firm’s success. Leading the portfolio is a state-of-the-art 250- bed tertiary care facility, spanning 400,000 sq. ft. across 11 floors. Designed to house Centers of Excel- lence for Heart, Lung, and Oncology, the hospital in- corporates effective space planning, natural lighting, and green vistas to provide a healing environment. The LEED-certified facility maximises park views and features a tranquil rooftop garden. The company is also renovating 11,430sqft. of a commercial building for a premium real estate developer, upgrading the entrance lobby, corridors, and lift lobbies across nine floors. Pinnacle Interiors is making its ultra-luxury debut with a 749sqm Palm Jumeirah villa, delivering a marble-rich fit-out at Dubai Innovation Hub, and creating a flagship Emirates Towers space for a global jewellery brand renowned for its signature blue and diamond crafts- manship. Joseph Charles, Founder & Managing Director of Pin- nacle Interiors, was named Executive of the Year 2025 by Big Project Middle East—a testament to his strategic vision and ability to lead complex, high-im- pact developments. The firm’s LEED GOLD-certified office in d3 reflects its commitment to sustaina- ble, responsible design. Operating as a mid-weight firm with heavyweight ca- pabilities, Pinnacle Interiors thrives on agility and pre- cision. Its lean operations enable efficient delivery of large-scale projects, sup- ported by strong industry partnerships and strategic collaborations with top-tier contractors and suppliers. Known for quality and reli- ability, Pinnacle maintains a 98% on-time completion rate, backed by robust post-completion support including a comprehensive Defects Liability Period (DLP). 2025 marks a milestone year, with accolades including the Sustainabil- ity Innovation Award and Renovation Project of the Year. With AED 85+ million in revenue and over 400,000 sq. ft. of premium interiors delivered, Pinna- cle’s achievements span across commercial, hos- pitality, and high-perfor- mance sectors. Over 65% of its turnover now comes from repeat clients. From industry recognition to community impact— through leadership at Dubai Design Week and initiatives like the Surge for Water Design Challenge— Pinnacle Interiors is not only shaping exceptional spaces, but also the future of design in the region. PINNACLE INTERIORS JOSEPH CHARLES FOUNDER & MANAGING DIRECTOR T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 IDENTITY Design Awards Design Middle East Awards, Majlis Al Amal by Al Jalila Foundation Inaugurated Pinnacle Design – LEED Gold Office, Dubai Design District Winner – German Design Awards 2X Winner – Big Project Awards INDUSTRY EXPERIENCE OVER 26 YEARS CURRENTLY WORKING ON Pursuing the highest-ever revenue goal – AED 90 million for 2025 FUTURE PLANS Expanding re- gional footprint with new project acquisitions across the GCC " IF YOU HAVE A VISION AND BELIEVE IN YOURSELF, GO FOR IT. IF YOUR INTENTIONS ARE RIGHT, YOU WILL GET THROUGH IT." D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 9 HuQQa — Turkish Restaurant & Shisha Lounge at The Dubai Mall.

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Organized by: Tap into Saudi Arabia’s demand for smarter, better workspace solutions 16 – 18 SEPTEMBER 2025 RIYADHFRONT EXHIBITION& CONFERENCE CENTER REGISTER TO VISIT

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 40 design-middleeast.com M useDesign Dubai has once again been recognised as one of the region’s top fit-out firms, marking its third consecu- tive year receiving this prestigious honour. Renowned for delivering innovative, high-quality interior solutions, the firm continues to reinforce its reputation as a trusted industry leader. Founded and led by visionary designers Michael Dudnyk and Stanislava Rudas-Dudnyk, Mu- seDesign is renowned for its com- mitment to a highly personalised design philosophy. Michael brings a wealth of experience in archi- tectural innovation and project management, ensuring that each project is executed with precision and a deep understanding of structural possibilities. Meanwhile, Stanislava’s keen eye for aesthetics and passion for cultural nuanc- es guide the creative direction, allowing the team to craft interi- ors that resonate uniquely with each client’s vision and lifestyle. Together, they foster an environ- ment where no two projects are alike—every design is tailored to reflect individual tastes, needs, and aspirations. This bespoke approach not only distinguishes MuseDe- sign from its competitors but also consistently results in spaces that are both functional and artistically inspiring. A key factor behind MuseDe- sign’s strength in fit-out projects is its robust background in property development under its own brand. POWERLIST TOP FIT-OUT MUSEDESIGN MICHAEL DUDNYK & STANISLAVA RUDAS-DUDNYK FOUNDERS OF MUSEDESIGN 10 INDUSTRY EXPERIENCE OVER 15+ YEARS CURRENTLY WORKING ON Luxury residential and commercial office fit-outs and villa development under own brand FUTURE PLANS Expand regional presence and integrate sustainable solutions MuseDesign transforms Palm Jumeirah villa into a 5-bed oasis with airy marble interiors and an 80-year-old olive tree.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 41 design-middleeast.com This unique experience provides the firm with an in-depth understanding of the entire lifecycle of real estate projects—from initial concept and development through to final interior fit-out. Their firsthand knowledge of property development challenges and opportunities enables them to anticipate client needs more effec- tively and deliver integrated solutions that optimize both aesthetics and functionality. This dual expertise sets MuseDesign apart, allowing them to create cohesive environments that align perfectly with structural and market realities. MuseDesign’s impressive portfolio spans some of Dubai’s most pres- tigious and sought-after residential and commercial locations. Key areas include Palm Jumeirah, Jumeirah Bay Island, Mohammed Bin Rashid City (MBR City), Emirates Hills, Jumeirah Islands, Dubai Hills Estate, and Damac Hills. These prime locations reflect the firm’s capability to handle high- end luxury projects that demand exceptional quality, attention to detail, and an understanding of exclusive lifestyle requirements. Over the years, MuseDesign has successfully completed a diverse portfolio of projects ranging from luxury residential developments to commercial offices and hospitality venues. Their ability to blend cut- ting-edge technology with timeless design principles has been a key factor in their ongoing success. Cli- ents consistently praise the firm for its collaborative process, attention to detail, and unwavering commit- ment to quality. As the demand for innovative interior fit-outs continues to grow in Dubai and the wider region, Mu- seDesign remains at the forefront by continuously adapting to emerg- ing trends and sustainable practices. Their dedication to excellence ensures that each project not only meets but exceeds client expec- tations, contributing to the vibrant architectural landscape of the city. With this latest accolade, Mu- seDesign Dubai reaffirms its position as a leader in the fit-out industry, setting new standards for creativity, craftsmanship, and client satisfaction. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Launched flag- ship residen- tial project in Downtown Dubai. Completed major corporate of- fice fit-out for multinational client. Introduced eco-friendly ma- terials across all projects. Expanded team with interna- tional design experts. Planning entry into new GCC markets. A stunning Palm Jumeirah revamp by MuseDesign—light-filled, marble-clad, and centered around an ancient olive tree. " INNOVATION IN DESIGN IS NOT JUST ABOUT AESTHETICS—IT’S ABOUT CREATING SPACES THAT INSPIRE AND ENDURE .”

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 42 design-middleeast.com A s my twin brother Hisham often says, “In a city filled with global excellence, our focus is on doing it better.” That guiding principle has defined Finasi since our expansion from Italy to Dubai in 2007. Today, the company stands as a leading high-end fit-out and landscaping firm, renowned for its in-house expertise, fully owned joinery factory, and comprehensive design-build services. Finasi boasts a diverse and distinguished portfolio, exe- cuting fit-out projects across the F&B, hospitality, residential, office, and retail sectors. The company’s core strength lies in luxury developments, where design consciousness and quality craftsmanship are paramount. Many of Dubai’s most iconic restaurants—particularly within DIFC—showcase Finasi’s signature touch, with standout collaborations including Cip- riani, Alaya, and Gaia. Recent handovers such as Nahate, Adaline, Sirene by Gaia at J1 Beach, and INA Dubai further reinforce the firm’s exper- tise in premium hospitality environments. Their recent award of the fit-out contract for NAMMOS Dubai cements Finasi’s growing reputation in elite hospitality. In the residential segment, Finasi has delivered bespoke fit-out and joinery works for high-end villas and penthous- es across Palm Jumeirah, Emirates Hills, Business Bay, and Dubai Hills. Their work is also trusted by leading devel- opers for premium kitchens and wardrobes in luxury pro- jects such as Al Barari, ZUHHA Island, and H&H Residences As the definition of luxury continues to evolve, innova- tions in bespoke production FINASI AHMED A. SULTAN PARTNER & GENERAL MANAGER T I M E L I N E H I G H L I G H T S 2025 2024 2023 2022 2021 Penthouse @110 – fully cus- tomised, high-end residence in Busi- ness Bay Roya Show- room, Sheikh Zayed Road – a striking statement in retail design Roya Show- room, Sheikh Zayed Road – a striking statement in retail design Alaya Restau- rant, an avant-garde dining and lifestyle experience in DIFC Woodfire in Jumeirah, a Miche- lin-starred concept blending tradition and innovation INDUSTRY EXPERIENCE OVER 18 YEARS CURRENTLY WORKING ON Strengthening Finasi’s leadership in luxury fit-out and bespoke joinery projects. FUTURE PLANS Aims to deepen Finasi’s footprint in the high-end residential market through cus- tom-made joinery and turnkey inte- riors. “ TODAY, LUXURY IS DEFINED BY UNIQUENESS . HAVING FURNITURE THAT IS CUSTOM - DESIGNED AND TAILOR-MADE FOR THE PROJECT IS WHAT TRULY SETS IT APART—DESIGN BECOMES ‘ BESPOKE,’ AND THEREFORE, ONE OF A KIND.” Sirene by GAIA at Dubai’s J1 Beach is the world’s largest luxu- ry club. Spanning 42,000sqft. have taken centre stage— where uniqueness is the ultimate hallmark. Today, luxury is defined by furni- ture that is not only high in quality but also custom-de- signed and tailor-made for a specific space. At Finasi, this approach transforms every piece into a one-of-a- kind experience, seamlessly blending craftsmanship, indi- viduality, and refined design sensibilities. To meet this demand, Finasi expanded in 2020 to include a fully owned high-end joinery, featuring metal, glass, and upholstery production units. FSC-certified and aligned with global safety and sustainability guidelines, the joinery operation reflects Finasi's commitment to ethical business practices. This internal capability allows us to deliver entirely custom- ised projects to the highest standards of detail and quality. 11

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 43 X works Interiors doesn’t just design beautiful workspaces — it brings them to life through a fully integrat- ed, end-to-end design and build approach that ensures precision, speed, and ex- ceptional results. With a strong presence across the UAE, Xworks Interiors has earned a reputation as a design and build firm delivering outstanding commercial interiors that seamlessly blend functionality, aesthet- ics, and sustainability. Since its inception in 2009, the company has completed over 500 corporate office projects. Last month, Xworks Inte- riors was honored with the Silver Award for Best Com- pany to Work For – Small at the Employee Happiness Awards. A few of Xworks Inte- riors’ most notable pro- jects include Arla Foods, Boehringer Ingelheim, IFS, Carlsberg, Elastic, PMK, Worley, and Ebury. Each space is tailored to reflect the brand identity of its cli- ents while enhancing user experience, well-being, and productivity. Current projects include the construction of offices for Quantum Global, Wells Fargo, Dubai Police, AE- COM, Alcon, TGT, Taqniat, The Place, and Unbox, among others. The compa- ny is also preparing to hand over a 49,000sqft. commer- cial workspace, marking its largest project to date. Xworks is committed to creating environments that are human-centric, sustain- able, and future-ready. Each space is thoughtfully craft- ed to align with client ob- jectives while responding to broader market trends, from flexible workplace strategies to biophilic de- sign elements that enhance wellbeing. The company’s collaborative and transpar- ent approach is supported by strong client relation- ships and a consistent track record of successful project delivery. With offices in Dubai and Abu Dhabi, Xworks Interiors is expanding its regional presence while aiming to grow its portfolio of LEED and WELL-certified projects and invest in advanced digital design tools. Marking the 10th anniversary of its Abu Dhabi office and the 15th of its Dubai office in 2024, the firm remains ded- icated to creating trans- formative spaces that reflect the region’s architec- tural ambition and evolving workplace culture. XWORKS INTERIORS SOREN KRAEN OWNER & EXECUTIVE DIRECTOR 12 INDUSTRY EXPERIENCE OVER 33 YEARS CURRENTLY WORKING ON Xworks Interiors is currently working on over 20 commer- cial spaces, with its largest project to date covering an area of 49,000sqft. FUTURE PLANS Our plans include expansion in the region, pursuing more LEED and WELL certifications for upcoming projects, and maintaining a positive work- place culture. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Won Happiness @ Work Award – SMEs for the second year, plus Best Work- place Wellness and Sustain- ability Program awards. Michelle Palomera and Mahesh Kamath promoted to Associate Part- ners. Achieved LEED certification for Abu Dhabi office; adopt- ed Gloria X, a white rhino in Namibia. Celebrated Dubai office’s 15th anniver- sary; earned triple ISO cer- tification for both offices. Marking Abu Dhabi office’s 10th anniversa- ry and move to a larger space. A 5,700sqft. office, completed in just 60 days with precision and teamwork by Xworks Interiors and CBRE Middle East Region, fea- tures flexible open-plan interiors and biophilic elements, re- flecting the company’s brand standards and operational goals.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 44 design-middleeast.com F ounded in 2009, by industry ex- perts Atti Assi and Tareq Khalafawi, A&T Group Interiors has become a leading name in high-end interior fit-out across the Middle East. With its headquar- ters in Dubai and an established presence in Riyadh, the firm has grown to serve the region’s most dynamic Hospitality, F&B, and lifestyle destinations. The firm leverages more than 16 years of expertise to transform distinctive, experience-driven con- cepts into exceptional spaces. Specialising in the fit-out of five-star hotels, award-winning fine dining venues, beach clubs, and large-scale commercial spaces, A&T delivers fully integrated turnkey services that cover every stage of the process – from design coordination and pro- curement to engineer- ing, site execution, and final handover, allowing for seamless project delivery and full control over quality, timeline, and costs. At the core of A&T’s operations is a multi-dis- ciplinary in-house team of over 250 profession- als, including engineers, interior designers, quantity surveyors, and project managers. This structure enables precise coordination and qual- ity assurance across all stages. Their 30,000sqft. joinery facility in the UAE further ensures custom craftsmanship, consistency, and control over production sched- ules – key to meeting the standards of luxury clientele. In 2024, A&T achieved a 27% increase in completed projects. The momentum continues into 2025, marked as the firm’s best-performing year to date, with over 30% projected growth. This success reflects its strong foothold in the region’s most dynamic markets, especially in Dubai, Abu Dhabi, and Riyadh, positioning A&T as a fit-out partner of choice for regional and international operators alike. Its client portfolio includes prestigious names such as Jumei- rah Group, Paris Society International, DMCC, Addmind Hospitality, and IFA Hotels & Resorts. POWERLIST TOP FIT-OUT A&T GROUP INTERIORS TAREQ KHALAFAWI CO-FOUNDER & CHIEF EXECUTIVE OFFICER 13 INDUSTRY EXPERIENCE OVER 16 YEARS CURRENTLY WORKING ON Executing diverse high-profile hospitality, F&B, and commercial projects across UAE & KSA. FUTURE PLANS Extending regional footprint – Bahrain marks the next chapter. LITT Bar features a distinctive peacock-inspired bar, accented by golden lighting and velvet textures, evoking a moody, late-night lounge experience. Fully fitted out by A&T Group Interiors.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 45 A&T Group Interiors has crafted some of the re- gion’s most iconic venues. Highlights include Flow Kitchen and the revamped Fairmont Beach Club at The Palm, the elegant KIRA & Litt at Jumeirah Marsa Al Arab, and Gigi Rigolatto at J1 Beach—an expansive coastal retreat by Hugo Toro. In Down- town Dubai, the firm deliv- ered TATEL and TOTÓ, co-owned by Cristiano Ronaldo and Rafael Nadal, as well as Mimi Mei Fair and Jamavar, each rich in cultural storytelling. Gats- by at Nakheel Mall com- pletes the list, offering Art Deco flair and a seamless day-to-night experience. Other notable projects include Besar at Bluewa- ters Island blending Span- ish and Arabic design with terracotta tones, Moor- ish patterns, and cozy terraces; DMCC Uptown Social at Uptown Tower, a pet-friendly café with modular seating, macramé curtains, chrome accents, and biophilic elements; and DUO Gastrobar at Dubai Creek Harbour, featuring a cream-and- blue palette, custom wood furnishings, and minimalist elegance. A&T expertly bridges cre- ativity and construction, ensuring design concepts are executed with techni- cal precision and attention to detail. Their in-house materials specialists work closely with clients to recommend solutions that balance aesthetics, durability, and budget. Sustainability is a core principle—seen in the use of FSC-certified wood, re- cycled materials, low-VOC paints, and modular con- struction, all supporting long-term flexibility and environmental responsi- bility. A&T’s portfolio spans iconic destinations like Jumeirah Marsa Al Arab, Downtown Dubai, Blue- waters Island, J1 Beach, and Palm Jumeirah. The firm is a trusted partner for restaurateurs, hotel opera- tors, and luxury hospitality brands seeking quality execution and collabora- tive delivery. Recognised by Merex Investment Group for work at J1 Beach and City Walk, A&T’s projects like Smoked Room at LEÑA (MENA’s 50 Best 2025) and DUO Gastrobar and Hoe Lee Kow (Michelin Bib Gourmand 2024) reflect its cultural and design impact. With ambitious, de- sign-forward ventures ahead—including interna- tional brands and regional concepts—A&T is set to unveil a bold new chapter focussed on quality, innovation, and fu- ture-ready interiors. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Expanded team by 25%, enhanc- ing capabil- ities across key operational divisions. Relocated join- ery operations to a larger fa- cility, further extending our regional foot- print. Witnessed excep- tional growth, expanding its team by 100% since 2021. Completed Gigi Rigolatto, the first venue to open at J1 Beach, along with several other multiple award-winning projects. Marked best year with 30% projected growth across team, operations, and projects. Besar restaurant on Bluewaters Island offers a romantic fusion of Spanish and Arabic influenc- es through rich textures, terracotta tones, handcrafted woodwork, and Moorish patterns. The space was thoughtfully fitted out by A&T to create an intimate and culturally evocative dining experience. “ IT’S ABOUT MORE THAN BUILDING INTERIORS; IT’S ABOUT CREATING LASTING EXPERIENCES .”

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46 design-middleeast.com POWERLIST TOP FIT-OUT design-middleeast.com I NC Group is a global design and fit-out powerhouse, transform- ing spaces across the Middle East and Africa. With 17 years of experience and capabilities in over 20 countries, they deliver fully integrated interior solutions across a diverse range of sectors including workplace, government, education, and lifestyle. Their ethos is simple: They transform spaces. They believe environments should do more than function — they should empower and reflect the people who use them. This drives their approach across every project, from strategic planning to final handover. Their portfolio includes some of the region’s most ambitious and recognised fit-outs. They are cur- rently working on their largest pro- ject to date: a 16-floor fit-out for EY in Riyadh. In Dubai, The One Offices at One Za’abeel earned well-de- served recognition at the Workspace Awards for its bold yet refined execution. In Africa, they partnered with Pineapple Insurance to deliver a vibrant new headquarters tailored to a fast-growing, forward-thinking team. What sets INC apart is their integrated model. They manage every stage of delivery, from design development and cost planning to procurement, construction, and aftercare — giving clients full confidence in programme, cost, and quality. Their teams bring together international standards and regional know-how, ensuring agile, tailored solutions for every brief. In 2024, they proudly launched Stulo, their own furniture brand, offering flexible, design-led solutions that complement and elevate the environments they create. Looking ahead, INC continues to explore emerging markets and expand their offering to meet the demands of new sectors and shifting workstyles. As real estate evolves, so do they, redefining what great fit-out can look like across the region. design-middleeast.com INDUSTRY EXPERIENCE OVER 25 YEARS “AS THE WAY WE LIVE AND WORK CONTINUES TO EVOLVE, SO DO THE EXPECTATIONS PLACED ON THE BUILT ENVIRONMENT. TODAY, IT’S NOT ENOUGH FOR SPACES TO SIMPLY LOOK GOOD; THEY MUST PERFORM AND RESONATE WITH THE PEOPLE WHO USE THEM . THAT’S THE CHALLENGE, AND THE OPPORTUNIT Y, FOR OUR INDUSTRY.” CURRENTLY WORKING ON Digital innovation to better serve our clients FUTURE PLANS Global expansion and strategic acquisitions. Watch this space! INC GROUP SEAN NICHOLSON CEO AND CO-FOUNDER 14 One Offices, One Za'abeel Design: JLL Build: INC UAE. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Launched INC Af- rica and opened our office in Johannesburg INC Group was formed to unite all three busi- ness units Opened the Cape Town office Sustainable Fit-Out Firm of the Year - Sus- tainable Inno- vation Awards The launch of Stulo D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 49 E stablished in Dubai in 2012, Horton Interiors has grown into one of the region’s foremost design and build firms, renowned for delivering high-quality commercial interiors across the UAE and the wider GCC. With dedicated in-house teams across interior design, MEP, project management, approvals, and construction, the firm provides a fully integrated service model that streamlines the fit-out process and ensures con- sistency across all project stages. With a portfolio exceeding 500 completed projects, Horton Interiors has left its mark across key sectors— from corporate workplaces and retail destinations to hospitals, schools, and luxury hospitality spaces. Its trusted clientele ranges from global conglomerates to homegrown startups, with repeat business reflecting its reputation for reliability and quality. Notably, Horton has com- pleted over 12 design and build projects for Allsopp & Allsopp, reflecting a strong and enduring partnership. Following the successful delivery of Bureau 1, the team was recently appoint- ed for the fit-out of Bureau 2.0. Additionally, Horton has delivered multiple offices for Kamlay Trading, a testa- ment to the trust placed in their consistent quality and project execution. The company’s design philosophy prioritises prac- ticality, sustainability, and user comfort. Rather than adopting transient design trends, Horton focuses on how spaces function in the long term and how they contribute to broader organisational objectives. Each element—from layout and materials to systems integration—is selected with precision and intent. A defining strength of the firm is its integrated delivery model. Designers, technical teams, and project man- agers work collaboratively throughout every phase of a project, enabling greater coordination and efficiency. With both interior and MEP expertise housed internally, Horton minimises reliance on external subcontractors, allowing for improved con- trol over timelines, budgets, and quality. Horton Interiors embeds innovation in daily opera- tions, using AI planning tools, lean workflows, and sustainable sourcing to ensure operational excel- lence and environmental responsibility, under the leadership of Abdelmoua- mine Bougandoura, Manag- ing Director, who has been key in strengthening systems and driving growth. Fit-out of Bureau 2.0, Dubai – Horton Interiors delivered a female-focussed co-work- ing space, building on the success of its first location to support and empower women across the UAE and GCC.s T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Delivered high- spec corporate interiors during the post-pandem- ic market recov- ery phase. Expanded opera- tional capacity to handle larg- er, multi-site commercial projects. Streamlined de- livery processes and strength- ened cross-team coordination on-site. Promoted to Managing Direc- tor, overseeing operations and regional proj- ect expansion. Driving innova- tion through AI integration and smarter project delivery tools. INDUSTRY EXPERIENCE OVER 15 YEARS FUTURE PLANS Expanding regional presence while embracing sustain- able, tech-integrated design solutions. “ THE FUTURE OF INTERIORS DEPENDS ON BALANCING CREATIVIT Y WITH OPER ATIONAL EXCELLENCE .” 17 HORTON INTERIORS ABDELMOUAMINE BOUGANDOURA MANAGING DIRECTOR CURRENTLY WORKING ON Creating high-quality commercial interiors for some of Dubai’s leading business hubs, including Zoya Devel- opments, Jamjoom Pharma, The Bureau 2.0, Landmark Group, and Land Sterling HQ.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 50 design-middleeast.com C reating Homes is a premier in- terior design and contracting firm based in Dubai, widely recognised for its ability to deliver transforma- tive, full-scale villa renovations that integrate refined design, strategic spatial planning, and expert execution. Founded in 2014, by Claudia Baliyan, a seasoned Design Director with a distinct creative vision, and Erol Baliyan, an expe- rienced entrepreneur with a sharp focus on business growth and operations, the firm was established with the purpose of reshaping how luxury homes are conceptual- ised, built, and experienced in the UAE. Over the years, Creating Homes has built a strong reputation for offering turnkey renovation solutions, com- bining interior architecture, MEP upgrades, layout re- configurations, structural extensions, bespoke joinery, pool design, and landscaping, all delivered in-house with complete control over quality and timelines. With a team of over 250 professionals across design, construction, joinery, and project management, the company has created an efficient, vertically integrated delivery model that minimises delays, avoids inconsistencies, POWERLIST TOP FIT-OUT CREATING HOMES CLAUDIA BALIYAN DESIGN DIRECTOR & CO- FOUNDER 18 INDUSTRY EXPERIENCE OVER 15 YEARS CURRENTLY WORKING ON Executing multiple luxury renovations in Dubai's most prestigious communities. FUTURE PLANS To expand regionally, grow the team, and continue setting new benchmarks in luxury villa renovation and execution. and ensures exceptional craftsmanship across every detail. Central to Creating Homes’ ethos is a design philosophy rooted in per- sonalisation, material integ- rity, and spatial clarity, each project is conceived not as a repetition of a trend, but as a bespoke interpretation of the client’s lifestyle, aspirations, and emotional connection to the space. The firm is known for merging aesthetic restraint with bold choices, balancing refined finishes and natural materials with layered design that speaks to both elegance and intention. One of the company’s key achievements is the successful completion of over 50 luxury residential projects across Dubai’s most sought-after neighborhoods, including Emirates Hills, Palm Jumeirah, Al Barari, Dubai Hills, Jumeirah Golf Estates, Jumeirah Islands, and Arabian Ranches Polo Homes. Each location presents unique architectural and cultural contexts, yet Creating Homes consistently adapts and tailors its approach to bring out the best in every project, whether modernising an outdated villa, expanding usable space, or creating seamless transitions between indoor and outdoor living. “AS WE LOOK TO THE FUTURE, CREATING HOMES AIMS TO EXPAND ITS PRESENCE ACROSS THE UAE, CONTINUE ATTR ACTING TOP-TIER TALENT, AND R AISE THE BENCHMARK FOR WHAT LUXURY RENOVATION CAN MEAN IN BOTH DESIGN AND EXECUTION . ROOTED IN PURPOSE, BUILT ON TRUST, AND DRIVEN BY INNOVATION , CREATING HOMES IS NOT JUST REDEFINING HOW HOMES LOOK , BUT HOW THEY FEEL , FUNCTION , AND INSPIRE .” Villa Onda in Palm Jumeirah A sanctuary of minimalist luxury reimagined from the ground up. With a completely trans- formed façade and bold architectural lines, this villa now stands apart with its refined modern presence. Inside, a palette of travertine, Calacatta Oro, and expressive Orobico marble sets a calm yet confident tone, balanced by black and bronze accents that add depth and contrast.

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design-middleeast.com 51 design-middleeast.com The company’s dedication to design excellence and execu- tion has earned it prestigious recognition both locally and internationally, solidifying its reputation as an award-win- ning leader in the luxury renovation sector. Notable projects include a $27 million USD villa transfor- mation in Emirates Hills, featur- ing structural reconfiguration, refined finishes, and advanced automation. In Al Barari, the firm delivered a serene, na- ture-inspired home defined by open-plan living and organic materials. With numerous completed and ongoing ren- ovations in Jumeirah Islands, Creating Homes continues to shape contemporary villa living through spatial expertise and exterior enhancements. In Palm Jumeirah, the firm elevates coastal residences with tailored interiors and seamless outdoor integration. A standout achievement is its award-winning project in Polo Homes, Arabian Ranches, an outdated villa transformed into an ultra-luxury, hotel-like smart home that reflects a blend of cultural depth and sleek, mod- ern design. In 2024, Creating Homes launched its in-house joinery warehouse, uniting custom furniture and millwork under one roof. The facility crafts bespoke kitchens, wardrobes, doors, and vanities, blending artisanal skill with precision engineering. This milestone ensures design consistency, faster execution, and exceptional finish across every project. It also reinforces the firm’s commitment to quality, innova- tion, and design excellence. Today, Creating Homes continues to grow its influence within the UAE’s competitive luxury market, while retaining the boutique-level attention and design sensitivity that have defined its journey so far. The firm’s current portfolio includes several high-profile renovations in Emirates Hills, multiple ongoing villa transformations in Jumeirah Islands, new family home in Dubai Hills, and multiple projects in Palm Jumeirah. Additionally, the team is working on a luxury pent- house at The Address JBR, applying its villa expertise to high-rise living while maintaining the same standards of spatial intelligence, premium finishes, and curated comfort. As a forward-thinking firm, Creating Homes remains dedicated to continuous growth, not just in scale, but in capability. The leadership prioritises professional development across all departments, investing in team training, technology, and upskilling to ensure the company stays ahead of market expectations and global design trends. The firm’s end-to-end control over project delivery enables it to maintain both flexibility and excellence, allowing it to push creative boundaries while staying aligned with timelines and budgets. With every project, the company reaffirms its founding mission: to deliver exceptional, intentional homes through a streamlined process that puts the client at the center and elevates the standard of living in every detail. T I M E L I N E H I G H L I G H T S 2021 2022 2023 2024 2025 Transitioned into turnkey luxury interior design and con- tracting firm Successfully completed lux- ury projects; earned presti- gious local and international awards Expanded ser- vices with first luxury pool and landscaping project Opened joinery workshop; team grew to over 200 employees Completed $27M Emirates Hills villa and 25+ projects in progress Villa Verde in Jumeirah Islands This villa is a bold and eclec- tic expression of the client’s distinctive identity and cultur- al heritage. Rooted in the client’s background and love for rich tones like burgundy and green, the design embraces individuality, with each room curated to have its own unique character and mood. Emirates Hills Villa Crafted with precision, this ultra-luxurious villa reimagines mod- ern luxury through custom interiors and thoughtful spatial design. With walls complete- ly reconfigured to allow full creative freedom, the open layout flows effortlessly.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 52 design-middleeast.com POWERLIST TOP FIT-OUT B etter spaces, bigger pos- sibilities" is the motto of Motif Interiors, a compa- ny that has been in the fit-out and design and build business since 2012. With over 1,000 successful projects in the UAE, Motif has built a strong reputation for designing and building functional and sustainable spac- es across a wide range of sectors, including workspaces, commercial, and healthcare. With more than 85% of returning clients and customers, the team remains dedicated to its founding principle: delivering better spaces for clients, thereby creating bigger possibilities for their busi- nesses. Motif Interiors is not just about design and build; the company offers comprehensive fit-out solutions, working closely with major players in the industry, including leading interior design firms and project management companies. It boasts impressive facilities, including a 20,000 sq ft in-house joinery and a furniture showroom of equal size, backed by a robust team of over 400 professionals, including experts in design, MEP, IT, and FF&E. INDUSTRY EXPERIENCE OVER 13 YEARS CURRENTLY WORKING ON In 2024 alone, Motif Interiors completed 66 projects, and has already kicked off 28 new ones in the first half of 2025. The current pipeline also includes major healthcare projects such as Dr. Sulaiman Al Habib Medical Group and American Hospital, alongside high-profile corporate offices and retail spaces. FUTURE PLANS Motif Interiors has acquired a plot in Dubai and will com- mence work in Q1 2026 on a 300,000 sq ft state-of-the-art joinery facility. This signif- icant asset and investment will expand the company’s in-house manufacturing capacity, enable delivery of complex bespoke projects with greater precision, and further strengthen its integrated de- sign and build model. 19 Motif Interiors’ leadership team — Top row (left to right): Charlie Speechley, Rita Es- tephan, Mansour Hamadeh, Christine Elias, Kushan Shah. Bottom row (left to right): Riyas Mohammed, Rayas Ali. Motif Interiors has delivered the 7,940sqft. fit-out for Refine’s new sales gallery on the 47th floor of U-Bora Tower in Business Bay. MOTIF INTERIORS "THE FUTURE OF OUR INDUSTRY IS IN DESIGNING SPACES THAT ARE ENVIRONMENTALLY RESPON - SIBLE, ADAPTABLE, AND DEEPLY CONNECTED TO THE PEOPLE WHO USE THEM, ENSURING LASTING VALUE FOR BOTH COMMUNITIES AND THE PLAN - ET. AT MOTIF INTERIORS, THIS VISION DRIVES EVERY PROJECT WE DELIVER ."

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A l Tayer Stocks (ATS) is a leading Tier 1 contractor with a proven track record of excellence in execution across the UAE and wider region. Over its 26-year history, ATS has delivered more than 1,000 projects spanning over 800 million square feet, with a total value exceeding AED 7 billion. With the largest directly employed team in its history—over 500 professionals—the company is posi- tioned for sustained growth and innovation. The 2024/2025 period marked ATS’s highest-ever turnover in 25 years, surpassing AED 1.4 billion in completed and ongoing projects. This achievement is credited to strategic planning, unwavering quality, and long-standing client relationships. Notably, more than 100 team members celebrated over a decade of service, reflecting the company’s strong culture and loyalty. ATS’s expertise spans corporate office, hospitality, residential, healthcare, retail, and en- tertainment sectors. Recent highlights include delivering 50+ projects totaling 1.3 million square feet. Standout works include the Central Bank of the UAE offices, Frantzen Restau- rant, Modon Office, British Airways Lounge, and Carbone Restaurant. The Emirates NBD HQ fit-out at Dubai Creek—executed in collaboration with Bluehaus—promises to set new benchmarks for innovation and workplace design. Sustainability is central to ATS’s ethos. The company recently achieved LEED Gold certification for its Dubai HQ and invests heavily in LEED and Estidama training for its staff. Cutting-edge tools like Matterport 3D scanning—pioneered by ATS in Dubai’s fit-out sector—enhance project accuracy, efficiency, and collaboration. ATS actively supports initiatives through partnerships with organisa- tions such as Surge for Water, The Sparkle Foundation, and Companies for Good. Activities include Ghaf tree planting, beach clean-ups, yoga sessions, and sporting tournaments, alongside support for educational and youth sporting entities like Dubai College and Dubai Tigers RFC. AL TAYER STOCKS IAN MILFORD CHIEF EXECUTIVE OFFICER INDUSTRY EXPERIENCE OVER 25 YEARS CURRENTLY WORKING ON Emirates NBD HQ, multiple high-end hos- pitality and residential projects across the UAE FUTURE PLANS Continued expansion in the corporate office and hospitality sectors, strengthening sustainabil- ity initiatives, and deliv- ering landmark projects that define Dubai’s next era of design and build excellence. “OUR COMMITMENT GOES BEYOND DELIVERING EXCEPTIONAL PROJECTS—WE BUILD RELATIONSHIPS, COMMUNITIES, AND A SUSTAINABLE FUTURE ." 20 ATS delivered Informa’s vibrant, future-ready office at One Central, Dubai. design-middleeast.com

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Muller & Phipps — Natural materials meet vibrant pops of colour in a collabora- tive open-plan space. iFLYTEK’s Dubai Internet City office supports the company’s rapid Middle East expansion with a modern and functional workspace that reflects its leadership in AI technology. POWERLIST TOP FIT-OUT design-middleeast.com F or over 15 years, Westbrook Interiors has been shaping spaces that not only look remarkable but also stand the test of time. Specialising in office spaces, business centres, educational institutions, and retail environments, the firm’s expertise lies in translating a client’s philoso- phy, values, and operational needs into functional, inspiring interiors. Their mission is simple yet impact- ful—to deliver thoughtfully designed spaces that balance aesthetics, func- tionality, and budget, without com- promising on quality or durability. Every project starts with under- standing the client’s story. This deep dive ensures that the resulting space is an authentic reflection of their culture and goals. The team combines flexibility and precision, tailoring design solutions to meet business needs while delivering on time and within budget. Acting as collaborative partners from concept to completion, Westbrook ensures each project feels both purposeful and personal. Notable projects highlight their versatility. Flowork, a co-working hub at Dubai Hills Business Park, fosters innovation through adapt- able layouts and curated furnishings. Dubai Holding Asset Management in Dubai Outsource City balanc- es collaborative areas and private zones in a refined, muted palette. iFLYTEK in Dubai Internet City takes on a futuristic, high-tech aesthetic with dynamic geometry and bold accents. The AXS Headquarters em- braces a human-centric approach with biophilic elements, neutral tones, and flexible workspaces. Mul- ler & Phipps blends natural materials with vibrant colour pops in a col- laborative open-plan layout, while Aladdin Cyber Security offers sleek circulation paths, monochrome tones, and modern lighting. No- vatek’s JLT office leans into a bold, brutalist-inspired style softened with biophilic details and warm lighting. From tech innovators like Cloud- flare to global corporations such as Imperial Brands, Westbrook’s portfolio reflects its ability to fuse brand identity with functionality. Across all projects, natural light, greenery, and adaptable work zones remain consistent hallmarks—sup- porting productivity, creativity, and wellbeing. With a presence across Dubai’s prime business districts and a growing list of high-profile clients, Westbrook Interiors continues to redefine how commercial spaces perform and inspire. Their approach proves that great design is not just about creating something visually striking—it’s about shaping environ- ments that people connect with, feel comfortable in, and enjoy every day. EVERY PROJECT STARTS WITH UNDERSTANDING THE CLIENT’S STORY. THIS DEEP DIVE ENSURES THAT THE RESULTING SPACE IS AN AUTHENTIC REFLEC- TION OF THEIR CULTURE AND GOALS WESTBROOK INTERIORS 21 D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5

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A lpha Nero is a global spatial storytelling firm led by Simon Hacker, who founded the compa- ny with a vision of uniting bespoke craftsmanship with responsible design. With over a decade of experi- ence, Simon has positioned Alpha Nero as a dynamic force in retail architecture, experiential environments, and luxury interior fit-outs. With more than 3,000 projects completed in 50+ countries and a client roster exceeding 700 global brands, the company con- tinues to redefine physi- cal experiences through innovation, strategy, and sustainability. Originally established as a boutique shopfitter in Dubai, Alpha Nero has evolved into a multi-disci- plinary team of over 250 experts, delivering end-to- end solutions that include design engineering, build, and post-delivery insights. Simon’s leadership philos- ophy emphasises proactive problem-solving, sustain- ability integration, and precision in execution—a mindset that earned him the SME CEO Middle East Award in 2022. Alpha Nero's approach is rooted in data, design, and delivery. Their proprietary in-house climate technol- ogy is the first of its kind in the region, offering full- scope carbon tracking and GHG-certified reporting on every project. As the only shopfitter in the Middle East to offer such tools, they empower brands to align their physical presence with ESG goals. In 2024, Alpha Nero showcased its carbon accounting software at LVMH's prestigious Life in Store Awards in Paris. Noteworthy recent work includes the Meta World Headquarters at the Opus Tower, Dubai, and the first standalone Diptyque boutique in Saudi Arabia. Their work spans sectors like herit- age retail, travel retail, luxury hospitality, experiential pop-ups, and lifestyle spaces, demonstrating Alpha Nero’s versatility and vision. The company also invests in continuous growth, both geographically and operationally. In 2024, Alpha Nero earned the ESG Global Award for Innovation in Sustainability and became a Strategic Sponsor at The Retail Summit. They also received Great Place to Work® certification, reflecting their commitment to nurturing talent and fostering an inclusive, innovative work culture. INDUSTRY EXPERIENCE OVER 13 YEARS CURRENTLY WORKING ON Global expansion projects including USA, India, Singapore, and the Philippines. FUTURE PLANS Focus on luxury hospitality and experi- ential environments that blend design, technology, and sustainability. 22 T I M E L I N E H I G H L I G H T S 2022 2023 2024 2025 Simon Hacker receives SME CEO Middle East Award Wins Middle East Business Award for Lead- ing Provider of Shopfitting and Retail Archi- tecture + Great Place to Work® Certification Strategic Partner at The Retail Summit + ESG Global Award for In- novation in Sustainability + Presented carbon tech at LVMH Life in Store Awards Expansion into USA, India, Singapore & Philippines + Completed first Diptyque bou- tique in KSA The first Diptyque boutique in KSA at Riyadh Park, custom built by Alpha Nero. " I BELIEVED BESPOKE MANUFACTURING COULD BE BOTH BEAUTIFUL AND RESPONSIBLE . BUILDING A BUSINESS IN DUBAI MEANT EMBR ACING ITS GLOBAL ENERGY, NAVIGATING CHALLENGES HEAD - ON , AND STAYING ADAPTABLE . SUCCESS ISN ’ T ABOUT WAITING FOR THE PERFECT MOMENT—IT’S ABOUT CREATING IT." ALPHA NERO SIMON HACKER CEO & MANAGING PARTNER design-middleeast.com

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 56 56 W hitemonde In- terior Design and Fitout is a leading design-and- build firm based in Dubai, deliv- ering bespoke interior solutions across commercial, hospitality, retail, and residential sectors. Known for its detail-driven approach, Whitemonde merges design excellence with seamless project execution. Whitemonde has a proven track record of delivering stand- out projects—from boutique hotels and flagship retail stores to premium office spaces and custom F&B interiors. Its end- to-end capabilities, including creative design, in-house joinery, MEP coordination, and expert project management, guaran- tee precision, consistency, and quality throughout every phase of execution. Embracing sustainability and innovation, Whitemonde has integrated advanced technolo- gies such as Building Information Modeling (BIM) into its processes to streamline operations, reduce waste, and enhance coordi- nation across disciplines. This forward-thinking approach not only boosts efficiency and accu- racy but also supports the firm’s commitment to environmentally responsible practices. At the heart of Whitemonde’s success is its client-centric philosophy—every space is thoughtfully designed to em- body the client’s brand, vision, and operational needs. Whether it's a luxury retail environment or a modern corporate office, each project is tailored to deliver both aesthetic impact and functional performance. Looking ahead, Whitemonde is set to expand its footprint into Saudi Arabia and the wider MENA region. With a strong portfolio and a reputation for excellence, the firm aims to play a key role in shaping the region’s dynamic built environment. Its upcoming ventures will bring Whitemonde’s signature de- sign-build expertise to major regional developments, position- ing the company as a preferred partner for high-end, turnkey interior solutions across emerg- ing markets. INDUSTRY EXPERIENCE OVER 15 YEARS CURRENTLY WORKING ON Luxury retail, hospitality, and office fit-outs across the UAE. FUTURE PLANS Expanding into Saudi Arabia and other MENA countries with turnkey interior services. 23 WHITEMONDE INTERIOR DESIGN AND FITOUT MOHAMED BASHEER MANAGING DIRECTOR T I M E L I N E H I G H L I G H T S 2025 2024 2023 2022 2021 Entering the Saudi market with dedi- cated de- sign-build operations Completed luxury tech headquar- ters in Dubai Delivered multiple five-star hospitali- ty fit-out projects Launched in- house join- ery unit and adopted BIM workflows Completed 400+ office projects across the UAE “ TRUE INNOVATION IN FIT- OUT LIES IN THE FUSION OF DETAIL , DESIGN , AND DELIVERY.” design-middleeast.com The Blue Bridge office in Downtown Dubai exemplifies a perfect fusion of modern sophisti- cation, functionality, and innovation..

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design-middleeast.com 57 Z eid Maoulawi is the Founder and Creative Director of Villa & More (VM), a design and build firm redefining what it means to create and deliver luxury homes in today’s world. With over 15 years of experience across archi- tecture, interiors, and execution, Zeid launched the company with a singular purpose: to eliminate the disconnect between design, construction, and client satisfaction. In iconic districts such as Palm Jumei- rah, Dubai Hills, Emirates Hills, and Dis- trict One, ultra-high-net-worth individu- als are no longer simply seeking beautiful designs — they demand a seamless, stress-free experience. Traditional mod- els often burden them with managing disconnected designers, contractors, and consultants. VM eliminates this complex- ity by offering a unified system built on complete alignment from concept to completion. What truly sets VM apart is its all-un- der-one-roof philosophy. Architecture, interiors, and landscape are not treated as separate silos — they are designed together, harmonized from the very beginning. “We don’t just think about the inside,” Zeid explains. “We don’t just think about the outside. We sync both into one per- fect composition. It’s when you’re sitting in your living room, and the garden’s feature wall is framed perfectly through the window — that’s when you feel the space was crafted for you.” This level of attention to detail is not just visual — it’s experiential. Every project is engineered to deliver precision, performance, and peace of mind. “We care about every detail so you never have to,” Zeid adds. “The most luxurious part of the process is peace of mind.” 2024 was a defining year for VM. The firm doubled its team, expanded its mul- ti-villa footprint, and received multiple international awards for architecture, landscape, and interior design. Now, in 2025, Zeid is leading the next evolution. VM has integrated AI-powered solutions to enhance design efficien- cy, material intelligence, and project phasing. At the same time, it is launching VM Atelier, a design-led development model tailored for the Levant, rooted in cultural context yet built with the same Dubai-caliber quality and speed. Zeid’s vision is bold yet focussed: to scale without compromise — to make luxury homes smarter, faster, and more beautiful, inside and out. INDUSTRY EXPERIENCE OVER 15+ YEARS CURRENTLY WORKING ON Crafting luxury, reshaping the de- sign and build business model FUTURE PLANS Scale regionally with AI-led, de- sign-driven turnkey solutions 24 T I M E L I N E H I G H L I G H T S 2021 2023 2022 2024 2025 Launched Au- todesk-inte- grated system streamlining full design-build workflow Nominated for Landezine Award; strengthened landscape iden- tity and regional presence Won Muse Design Award; grew design-build team by 40% Won Architec- ture Master- Prize, Houzee, IDA, and London Design Awards; team doubled Integrat- ed AI-driven design tools; expanded into Levant through VM Atelier Lux Aeterna Villa, a luxury design inspired by the exclusive lifestyle of Jumeirah Is- lands. “ THE MOST LUXURIOUS PART OF THE PROCESS IS PEACE OF MIND" VILLA & MORE ZEID MAOULAWI FOUNDER & CREATIVE DIRECTOR

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 58 design-middleeast.com POWERLIST TOP FIT-OUT AMAQ FAHAD ALI SIDDIQUI CEO 25 F ahad Ali Siddiqui has been steering AMAQ for over a decade, transform- ing the compa- ny from a family-owned enterprise into a fast-paced corporate powerhouse renowned for delivering complex, high-specification projects in record time with- out compromising quality. His vision has been to create a company that thrives equally on design innova- tion, technical excellence, and sustainability—values that now define AMAQ’s identity across the region. His passion for design, fit-out, construction, and green building has driven AMAQ to win more than two dozen industry awards and recognitions over the past five years. The company’s portfolio spans corporate headquarters, luxury hospitality, high-end residential, and specialist MEP projects, each exe- cuted with a commitment to precision and efficiency. In 2024, Fahad led AMAQ’s formal expansion into the UAE market, successfully de- livering its first Dubai project within months—a milestone that marked the beginning of a wider regional growth strategy. AMAQ has emerged as one of the Middle East’s most dynamic and reliable names in design, fit-out, and construction. Over the past decade, the company has evolved from a fami- ly-owned enterprise into a high-performing corporate organization capable of de- livering large, complex pro- jects to world-class stand- ards—and at record-breaking timelines. With a strong em- phasis on quality, efficiency, and sustainability, AMAQ has successfully executed work for some of the region’s most prestigious clients. The firm’s portfolio demonstrates versatility across sectors, from corpo- rate headquarters and luxury hospitality to high-end res- idential and intricate MEP works. AMAQ’s approach integrates design innovation, precise execution, and green building principles, resulting in over two dozen industry awards and recognitions in just the past five years. In 2024, AMAQ marked a major milestone with its for- mal expansion into the UAE market, delivering its first Dubai project in the same year. This regional growth complements its already strong presence in Saudi Arabia, where it continues to play a leading role in shaping landmark develop- ments. The company has also diversified its operations with the launch of a real estate arm, delivering its first development project in Ajman, UAE. Currently, AMAQ is engaged in several flagship projects, including the Aster Eurohealth HQ in KSA, the Ejada HQ Tower (Design & Build), the Apex FundRock KAFD HQ, Asbar Capital HQ in Riyadh, and the Al Rajhi Bank headquarters at KAFD. These projects showcase AMAQ’s ability to meet the unique demands of different industries while maintaining consistency in quality and delivery speed. The firm’s completed portfolio includes standout achievements such as the Sensetime PIF KAFD HQ, the Intercontinental Hotel Riyadh’s complete F&B and bowling arcade fit-out, Arab National Bank branches in Qatif and Zulfi, BMC KSA HQ, Al-Rajhi Bank’s Nargis Re- gional Offices, and the HSBC SAB Khobar Regional HQ Power & HVAC Upgrade— recognised as one of the most complex MEP projects in the region. AMAQ’s success is driven by a corporate culture that values adaptability, technical excellence, and proactive client collaboration. The company’s track record in winning the Best Design & Build Firm Award at the Design Middle East Awards Dubai 2024, alongside its consistent delivery of high-impact projects, reflects its commitment to pushing the boundaries of quality and innovation. design-middleeast.com Arcdesol, a luxury retail outlet in Riyadh, KSA, brought to life with a flawless fit-out by AMAQ. AMAQ’S SUCCESS IS DRIVEN BY A CORPOR ATE CULTURE THAT VALUES ADAPTABILIT Y, TECHNICAL EXCELLENCE, AND PROACTIVE CLIENT COLLABOR ATION .

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 60 60 Décor Review RAYAN NICOLAS, GLOBAL FOUNDER & CEO OF AMELIA DUBAI, ON BLENDING STEAMPUNK ELEGANCE, NIKKEI CUISINE, AND IMMERSIVE HOSPITALITY INTO ONE UNFORGETTABLE DESTINATION. DINING MEETS STORYTELLING WHERE FINE design-middleeast.com An evening designed to engage every sense, from first sip to last beat.

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61 61 design-middleeast.com A melia Dubai has quick- ly be- come a stand- out in the city’s hospitality scene. What do you believe sets it apart from other high-end venues in the region? What sets Amelia apart is its ability to deliver both spectacle and soul. Amelia is more than just a beautiful venue, it’s a journey. From the moment guests walk in, they’re immersed in a multi-sen- sory experience where every detail is intentional. The space blends modern steampunk elegance with warm hospitality, offering something truly unique in Dubai’s high-end scene. The Nikkei menu bridges precision and creativity, appealing to a wide range of palates without compromising identity. The cocktail program has gained international attention for its inno- vation, attracting top mixologists and cocktail lovers from around the world. It’s not just dining or nightlife — it’s a destination. You’ve successfully translated the original Beirut concept into the Dubai market. What were the biggest adjustments you had to make for this new audience? Amelia Beirut first opened its doors in 2018, built on a strong identity and precise brand guide- lines that gave a clear framework for international expansion. When bringing the concept to Dubai, the biggest adjustment wasn’t the con- cept itself, but adapting its scale and cultural versatility to meet the expectations of one of the world’s most diverse and demanding hospitality markets. Dubai is shaped by multicul- turalism and global standards. It took over a year of careful market research and observation to fully understand what the audience here truly values. The result was the realisation that it’s not about how much money you spend, it’s about delivering a complete, meaningful experience that feels authentic and worth every moment. Amelia is not a copy of another venue; it’s a distinctive brand with its own DNA. The challenge was to evolve it without diluting its essence. The design was scaled up, the operational model refined, and every detail elevated to match Dubai’s world-class expectations. That sounds simple in theory, but executing it well is one of the hardest things to achieve. The steampunk-inspired retro-futuristic theme is quite unique. What inspired this design direction, and how does it reflect Amelia’s brand philosophy? Every founder brings their own philosophy to a concept, and design has always played a central role for me. From the beginning of my career over 15 years ago, I grav- itated toward industrial elements, but with a focus on refinement. Many see industrial design as raw or simplistic, but the real challenge lies in balancing industrial and elegant, creative and cozy, bold and hygienic. Amelia represents the pinnacle of that journey. The design started with the story. Before a single wall was drawn, the brand narrative was written. The goal was to take guests on a sensory voyage, where every detail — from architecture to music to gastronomy — played a role in the experience. The inspiration began with Amelia Earhart, a woman who defied expectations and chased greatness in a time when few dared to. Her story of courage, resilience, and her mysterious disappearance while attempting to change the world became a core inspiration. The concept blends retro-futurism from the 1920s steampunk era with a modern, luxurious twist. This fusion of past and future, masculine structure and feminine grace, strength and elegance, is the essence of Amelia. It’s not just a design theme, it’s the visual expression of our brand philosophy: daring, immersive, and unforgettable. How do you approach innova- tion in a city like Dubai where standards and competition are constantly rising? In a city like Dubai, innovation

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62 design-middleeast.com D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 isn’t optional — it’s essential. But true staying power doesn’t come from chasing trends; it comes from building a brand with depth, clarity, and purpose. From the outset, we didn’t just create a concept — we built a brand with a soul. That means not reacting to competition but resonating with guests on a deeper level. The market is intense, with massive investments poured into new venues, a constant search for the next “it” place, and rapidly shifting trends. Yet, consistency, quality, and expe- rience always win. Innovation at Amelia is as much about operation- al excellence as it is about design or menu. Sustain- ing a restaurant in Dubai, where overheads run into the millions, takes strategic discipline. It’s about what you deliver day after day, season after season — not just on opening night. Longevity comes from consistency in value, experience, and execution. That’s what truly keeps a brand alive in Dubai. You’ve emphasized a commitment to evolving menus and experiences. Can you tell us more about your culinary R&D process and how new ideas are implemented? Since opening in Dubai three years ago, our menu has been diverse and expansive, catering to a wide A bold fusion of industrial detail and refined sophistication. 1920s retro-futurism reimagined—every detail crafted to tell a daring story. Décor Review Meticulous detailing brings the steampunk narrative to life.

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D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5 design-middleeast.com 63 blindly. Every idea is reimagined through the Amelia lens to ensure authenticity. Ultimately, innovation here is about staying relevant, exciting, and consistent, without ever compromising who we are. How do you maintain the balance between fine dining sophistication and the immersive, upbeat lounge atmos- phere Amelia is known for? It’s a precise and often underestimated challenge. Merging fine dining, immersive storytelling, and energetic lounge vibes doesn’t work everywhere. In many cultures, combining music and fine dining can feel contradictory, but in vibrant, global cities like Dubai, London, New York, Ibiza, Bod- rum, or Mykonos, there’s a demand for that fusion: elevated experiences with rhythm, energy, and discovery. At Amelia, this balance is achieved through precision in timing and flow. Early in the evening, the mood is refined for a so- phisticated dinner. As the night progresses, the atmosphere builds naturally into a more vibrant, upbeat setting, without the concept ever feeling like it has shifted. This is the result of constant coordination between the kitchen, service team, bar, DJ, and floor management. It’s about controlling energy, not simply offering entertainment, so that every guest feels the experience was made for them. What role do your partners, Michel Bassila and Eddy Gebrael, play in shaping the Amelia brand and ensuring its day-to-day excellence? Michel and Eddy have been by my side since Amelia’s launch in 2018. They’re more than business partners — they’re part of the brand’s soul. The dynamic works because we’re constantly pushing ourselves and each other, never settling even when things are going well. Eddy is the backbone of operational excellence, ensuring everything from service execution to guest experience runs smoothly. Michel is the face of Amelia, blending sharp hospitality instincts with a deep involvement in culinary direction, ensuring the food identity aligns with the brand vision. Their combined strengths keep Amelia evolving, consistent, and grounded in quality. Looking ahead, are there any exciting expansions or new concepts under the Amelia umbrella we can expect to see soon? Yes, we’ve been working quietly behind the scenes on fully developed new concepts under the Amelia umbrella. Our team has invested heavily in planning, but timing is everything. With the market currently experiencing a wave of random openings, we believe it needs a period of stabilization before launching. Once the right window appears, we’ll move decisively — and soon. Our approach is not about riding trends, but leading with purpose, launching only when the moment is right. With Amelia now firmly established in both Beirut and Dubai, what legacy do you hope to build through the brand on a regional or global scale? A concept like Amelia isn’t made for every city. It requires the right environment — vibrant cities with strong spending power and cultural awareness. This isn’t just about protecting the brand image; it’s also about the operational reality, given the high over- heads and expectations. We’re now at a stage where regional and global expansion is part of our strategic vision. Our management and operational systems are ready, and as soon as the right opportunity presents itself, we’re prepared to move — with 2026 firmly on our radar. There’s no single country locked in yet, but multiple markets are being studied carefully to find the best fit for both the brand and the business model. When we do expand, it won’t be rushed. It will be intentional, sustainable, and true to the DNA of Amelia — just like every decision we’ve made since day one. range of tastes and nationalities. The goal from the start was to create a menu so well-balanced that it would feel fresh and engaging even without frequent changes. The fact that guests rarely suggest chang- ing it speaks volumes. Nevertheless, innovation is part of our DNA. We introduce new menu items at least twice a year, not out of necessity, but out of desire. It keeps the experience dynamic, sparks curiosity, and showcases our ability to consistently create dishes that remain true to the Amelia identity. Our culinary R&D process is rooted in guest feedback and global awareness. We collect feedback daily from the floor, and observe emerging trends both locally and internationally — but never follow them IN A CITY LIKE DUBAI, INNOVATION ISN’T OPTIONAL — IT’S ESSENTIAL. BUT TRUE STAYING POWER DOESN’T COME FROM CHASING TRENDS; IT COMES FROM BUILDING A BRAND WITH DEPTH, CLARITY, AND PURPOSE.

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64 design-middleeast.com Pick of the Month F ollowing its Milan Design Week 2025 debut, the Poltrona Frau and Forna- setti collaboration arrives in Dubai, showcasing re-editions of two iconic pieces: the 1919 armchair and the Isidoro trunk-bar. Both feature Pelle Frau® ColorSphere® Impact Less leather, adorned with Fornasetti’s whim- sical Ultime Notizie pattern—a kaleidoscope of butterflies over vintage news clippings. The 1919 armchair, a century-old bergère classic, and the Isidoro drinks cabinet, designed by Jean-Marie Massaud in 2007, blend Italian craftsmanship with playful visual story- telling. Limited pieces are available now at Poltrona Frau’s Jumeirah and Mall of the Emirates stores, with more arriving later in the year—celebrating contemporary elegance and artisan excellence. www.poItronafrau.com Butterflies TAKE A SEAT D E S I G N M I D D L E E A S T | A U G U S T 2 0 2 5

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Das gute Licht. Protecting the night sky BEGA pole-top luminaires with BugSaver® technology protect nocturnal fauna by reducing the color temperature from 3000 Kelvin to an amber color around 1800 Kelvin, which reduces the light attractive effect. The color temperature and output can be controlled dynamically. bega.com/bugsaver

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