Design Middle East, December 2023
Page 1
design-middleeast.com
Interiors and architecture
from the Gulf,
Levant and beyond
Azhar/Sajan
DIRECTOR OF CASA MILANO,
DISCUSSES HIS CAREER PATH,
ESTABLISHING AN EMPIRE ON HIS
OWN, THE HURDLES HE FACED,
SUCCESSFUL COLLABORATIONS,
AND ENTERING NEW MARKETS.
empire
Building his
own
Ignacio/Gomez
Pooja/Dhingra
CREATING A
POSITIVE IMPACT
SUSTAINABILITY FIRST
Global Design Principal at
Aedas, addresses what
differentiates the company
from its competitors and
how meaningful architecture
creates a positive impact.
Regional Sustainability
Manager, Al-Futtaim IKEA
in the UAE, Oman, Qatar,
and Egypt, discusses the
brand's commitment to
sustainability.
D E C E M B E R 2 0 2 3 |
D E S I G N M I D D L E E A S T
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27232
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Page 3
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
design-middleeast.com
1
14
OP-ED
Creating a Sustainable
Future!
Professor Louise Valentine, Head
of the Design School at Heriot-
Watt University Dubai, discusses
how COP28 sustainability
goals can be included into
architectural design.
16
SUSTAINABILITY
Sustainability at the Core
Pooja Dhingra, Regional
Sustainability Leader, Al-Futtaim
IKEA in the UAE, Oman, Qatar,
and Egypt, discusses the brand's
commitment to sustainability and
how they are working to achieve
their goals.
28
IN CONVERSATION
Aedas
Plaza Premium Group, in
collaboration with Dubai Airports,
launches its first Dubai arrival
lounge and co-working space
to set a standard for future high-
end airport lounges in the UAE,
and the designs are impressive.
20
32
INTERVIEW
Unimaginable Opulence
Michael Koth, General Manager,
Emirates Palace Mandarin Oriental
Abu Dhabi & Area Vice President
Operations at Mandarin Oriental Hotel
Group, discusses the opulence of this
palace, the importance of sustainability
in planning, and his vision for the
hospitality industry in the coming years.
38
TRENDING
Setting a New Benchmark
As Indian fashion designer Manish
Malhotra embarks on his global
journey, North 51 Consulting
completes his showroom at Dubai
Mall's Fashion Avenue in collaboration
with Gauri Khan Designs and
Havelock One Interiors.
42
ART
The Art of Collecting
Abdulrahman Alzayani, founder of
A2Z, explains his path as a renowned
collector of art and jewellery, the
process of creating an installation for
an event, and his thoughts on the Gulf
heritage and its amazing torytelling.
44
WISHLIST
When You're Happy & You Know
It...
It's time to decorate your home with
holiday cheer and and heartfelt decor
elements.
48
INTERVIEW
Innovation is the Way Forward
Raffaele Saporiti, CEO of Saporiti Italia,
discusses the bran
d's relationship with d3 and the Dubai
Institute of Design and Innovation (DIDI),
and how the 'Saporiti Design Experience'
will provide an exclusive platform to a
select group of DIDI students.
50
PROJECT
The Power of Good Design
The Jasra House project in Bahrain by
Salloum & Salloum Architects is all about
quality of life and good design.
56
DECARBONIZATION
Journey Towards
Decarbonization
In Conversation with Samer Alawiah,
Managing Director at Daikin UAE
He is both a dreamer and
a doer. Meet AZHAR
SAJAN, Director of
Casa Milano, as he talks
about his career path, the
challenges he faced, fruitful
collaborations, entering
into new markets, and how
strong teamwork is ultimately
what makes success possible.
Go-
GETTER!
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Standing at the heart of the V&A Waterfront is a figure that evokes familiarity,
comfort, and a sense of adventure – Cape Grace, A Fairmont Managed hotel is a
timeless presence. With rooms gazing out onto the harbour, marina, or the
majestic silhouette of Table Mountain, this grand hotel feels as if it has always
been part of the landscape.
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3
a graceful
ICON
www.capegrace.com
Page 6
Page 7
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Page 8
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Editor's note
W
hen I think back on it, what a
fantastic year it was. Nothing
was easy, but we knew that the
love and support we are receiving from
all of you would make the risks worthwhile
while also making us launch some amazing
special editions and expand into new
markets with our events. We had the
greatest-ever Design Middle East Awards
2023 to round off the year, and it was the
most memorable and largest celebration
we have ever thrown. I'm grateful for all
of the memories.
Keeping the same enthusiasm, the
year-end edition had to be unique. Our
December cover boy is Azhar Sajan,
the Director of Casa Milano. He shared
insights about his professional journey,
including the obstacles he overcame,
successful partnerships, venturing into
uncharted territories, and the impor-
tance of good teamwork in achieving
success. He talked about how his strategy
differs from that of his family business.
Rather than going after a wide range, he
chose to target a specific group of market
participants. Finding new trends truly
excites him, especially when it comes
to stylish and contemporary designs. I
take pleasure in bringing fresh, creative
ideas to life while adapting to the always
shifting preferences of the audience. It's
a must-read!
Together with several amazing projects,
newsmakers from the region, interviews,
and reviews are included in this edition.
All I want for Christmas this year is joy,
and everything featured in the Pick of the
Segment won't hurt at all! Is this being
read by Santa??
Ho Ho Ho!
Roma Arora
Editor
roma@bncpublishing.net
@romaarora_
For all commercial enquiries
related to Design Middle East,
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JOAQUIM D’COSTA
jo@bncpublishing.net | T +971 504402706
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Opinions expressed are solely those of the
contributors.
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Page 10
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design-middleeast.com
News
INC UAE completes the first and largest FitnGlam facility in Abu Dhabi
I
NC UAE announces the
completion of FitnGlam’s
first fitness and wellness
centre in the capital.
This milestone marks
FitnGlam’s fourth and
largest facility in the country,
with three being designed and
built by INC UAE. Founded
to transform the landscape
of women’s fitness in the
region, FitnGlam has become
a leading women’s fitness
superclub which provides
outstanding gym facilities and
experiences to women.
Following the opening of
its branch in Dubai Hills Mall,
FitnGlam’s newest venue
located in Al Reem Mall is set
to transform the fitness and
wellness landscape for both
women and men in the capital.
FitnGlam’s newly opened
gym, thoughtfully divided into
sections catering to women-
only and mixed groups, was
expertly managed by Dirk
Delport and meticulously
designed by Annabelle Cleary
from INC UAE.
Completed in merely 6
months, the project spanning
an impressive 36,532.71
square feet is a testament
to INC UAE’s commitment
to creating exceptional
spaces. The concept of the
gym, developed from the
first FitnGlam in Mirdif, and
adapted for the Dubai Hills
branch has been used as
a benchmark for the latest
facility in Abu Dhabi which
was designed and built by
INC UAE and consulted on
by CSQ Project Development
Consultants. Seamlessly
connected to the Platform
Studios, members also have
access to cutting-edge fitness
classes like HIIT, Boxing,
and Spin, as well as a Multi
Studio. The facility also has
direct access to a Cryo clinic,
providing members with a
rounded holistic journey.
The design
FitnGlam’s newest venue in
Abu Dhabi stands out with its
remarkable lighting design.
Despite the absence of natural
daylight, the dedicated design
team, led by Annabelle Cleary,
meticulously integrated
lighting throughout the
facility to ensure a consistent
atmosphere in line with other
FitnGlam gyms. The space
was thoughtfully crafted
to seamlessly blend each
section while considering
the dedicated areas for
ladies only. Overcoming
challenges, INC’s design team
successfully implemented
FitnGlam’s signature mirror
tunnel, striking a balance
between the studio’s depth
and members’ privacy. With
a strong understanding of
the stakeholders’ needs and
expectations.
The technology
Boasting its status as the
largest FitnGlam gym to
date, the intricately designed
lighting and AV system
with the space provide a
captivating experience. The
studios showcase dynamic
lighting that harmonizes
with the music, immersing
participants in a sensory
workout session. Located in
Al Reem Mall, the team at INC
UAE carefully chose audio
equipment to replicate a
nightclub atmosphere without
disrupting neighboring
outlets in the mall. To further
enhance the overall gym
experience for members,
cutting-edge specialised
equipment was also
incorporated in areas such as
the sauna, steam room, and
kitchen.
The gym features state-of-the-art
equipment, a ladies-only restaurant,
sauna, steam room, blow bar, and
dedicated ladies-only yoga and
reformer studios.
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design-middleeast.com
Crafted by
Ludovica+Roberto
Palomba, the Solos
collection is the
epitome of elegance
and simplicity,
while also expertly
marrying design and
performance with
water-saving features
and advanced
technology.
I
deal Standard recently participated in Dubai
Design Week 2023, the region’s premier
design event hosted in Dubai Design District
from November 8th to 11th. The brand’s
participation showcased an unwavering
commitment to design excellence, present-
ing a captivating booth-in-booth concept at
the Downtown Design Fair and engaging in insightful
panel discussions led by Ideal Standard Chief Design
Officer Roberto Palomba, an esteemed Italian architect
renowned for his visionary contributions.
Against the scenic backdrop of Dubai Design Dis-
trict’s waterfront, Dubai Design Week 2023 emerged
as a pivotal cultural event, marking its triumphant 9th
edition. The occasion gathered global and local brands,
presenting a diverse array of products and installations.
An assembly of key industry leaders facilitated enrich-
ing panel discussions, delving into profound design
concepts and trends.
Setting new standards in innovation
Ideal Standard booth-in-booth concept, in collabora-
tion with Casa Milano, UAE distributor, captured the
essence of sophistication and functionality. The booth
showcased Ideal Standard latest product launches,
among which was the Solos ceramics and fittings
collection, an innovative flagship piece with a unique
integrated combination of basin and fitting.
A standout at the exhibit was the Alu+ collection,
elevating the showering experience with its eco-sus-
tainable design and a vibrant palette of modern colours,
including Silk Black, Rosé, and Silver. The sustainabil-
ity credentials of Alu+ are backed by using materials
that are 100% free from chrome, lead, and nickel, as
it instead utilises high-quality recyclable aluminium
made up of 84% recycled content, while its water-sav-
ing technology, built into the entire range, helps reduce
water usage.
Designs redefining spaces
The Gusto kitchen collection, a testament to Ideal
Standard century-long legacy in brassware manu-
facturing, stole the limelight in the kitchen section.
This striking collection merges Italian aesthetics with
cutting-edge technology, redefining functionality in
kitchen fittings innovation.
Finally, one of Ideal Standard most popular collec-
tions, i.life B ceramic collection, was also on display.
The collection is a testament to contemporary mini-
malism, making a resounding impact with its intro-
duction of a new trend-led colour choice, Glossy Grey.
The modern curved design and flowing lines of the i.life
B range is one of many product innovations crafted
by Roberto Palomba and his design and architecture
studio in Milan, Palomba Serafini Associati.
Complementing the booth-in-booth concept, Ideal
Standard latest innovations took centre stage within
distinct design concepts crafted by renowned design
studios including Kristina Zanic, CK Architecture,
and LW Design Group. These captivating installations
were showcased at the Downtown Design Fair, offering
a first-hand glimpse into the seamless integration of
Ideal Standard products within diverse and visionary
design approaches.
Engaging dialogues on design and
sustainability
Chief Design Officer, Roberto Palomba, spearheaded
Ideal Standard participation in engaging panel discus-
sions, contributing valuable insights. Roberto Palomba
was joined by Andrew Harms, Partner and Technical
Design Director at LW, and Chris Barnes, Founder
of Broadway Interiors, to discuss “Sustainability and
Design”, at Ideal Standard Design & Specification
Centre in City Walk Dubai. The speakers delved into
cutting-edge approaches employed by companies to
develop eco-friendly products and designs without
compromising aesthetics.
Another illuminating event unfolded at Ideal Stand-
ard Design & Specification Centre, an engaging round
table discussion on the theme of “Reimagining the
Bathroom Experience”. The event was hosted by Casa
Milano in collaboration with Love That Design and
Intelier.
Ideal Standard displayed design innovation and
knowledge exchange at Dubai Design Week 2023
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design-middleeast.com
News
F
rom Paris
to Dubai,
TwentyOne06’s
Yvonne’s new
look and feel
is fuelled by
foresight and
in-depth understanding of
design trends.
Images of charming,
beautiful, and conventional
rooms may come to mind
when you think of a French
patisserie. However, Yvonne
defies convention and
emerges as a vibrant and
daring playground for those
who adore bold colours and
unapologetic nostalgia. This
is how Dubai’s renowned
boutique design studio,
TwentyOne06, realised the
transformation.
In the ever-evolving
landscape of Dubai’s
hospitality design,
TwentyOne06 stands as a
beacon for crafting spaces
that captivate while telling
compelling stories. Yvonne,
a French Patisserie nestled
in Dubai Hills, witnessed
a transformation that
was guided not by mere
information but by an
extensive body of research
and foresight. At the core
of TwentyOne06’s design
philosophy lies a commitment
to data-driven design that
seeks to create interiors that
resonate profoundly with their
audience. To breathe life into
this vision, the studio relies on
an array of research packages
that form the foundation of
their creative process.
“Information is key,” states
Govind Shepley, the Creative
Director of TwentyOne06. “It
allowed us to make insightful,
well-informed decisions. By
preserving the core values of
the existing Yvonne brand
and leveraging design
foresight, we repositioned
Yvonne for the Dubai market,
ensuring it stood out in a
highly competitive industry.”
Yvonne’s transformation is
deeply rooted in meticulous
research, focussing on
prominent trends such as
maximalism, bold use of
color, and daring nostalgia.
Each of these trends played
a vital role in shaping
Yvonne’s unique ambiance.
The Epicenter of Yvonne
Maximalism, a stark departure
from the minimalism of
yesteryears, assumed a
vital role in Yvonne’s design
journey. This trend beckoned
the team to embrace
extravagance and to explore
a vivid palette of colours,
patterns, and artistic details.
Colours have always held
a unique sway over design,
stirring emotions and setting
Yvonne, a TwentyOne06 interior design project, brilliantly
reflects Dubai’s maximalist spirit
Each hue was thoughtfully
selected to evoke specific
emotions, enhancing the
overall experience.
the ambiance. For Yvonne,
a meticulously curated color
palette was chosen to convey
warmth, comfort, and elegance,
perfectly in tune with the
patisserie’s brand ethos. The
infusion of powerful pinks and
vibrant oranges was deliberate,
making every nook and cranny
inviting. Pink cocoons patrons in
comfort, while orange added a
touch of vibrant energy.
The vision is simple yet
profound—Yvonne should not
merely be an outing; it is an
immersive journey transcending
the ordinary. Every element,
from color choices to intricate
designs, was meticulously
chosen to tell a story, evoke
an emotion, and craft an
unforgettable experience.
Yvonne’s interior transports
visitors to a different era, where
the art of pastries and the art of
design coalesce in a harmonious
fusion.
Page 13
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150 years and counting: Kohler launches a new showroom in Abu Dhabi
(L-R) Laura Kohler, Joseph
Talj, and Ahmad Al Khoori
K
ohler Co., founded in 1873, has
forged a legacy of creating
industry-transforming innovations
for kitchen and bath spaces,
energy resiliency products, luxury
hospitality experiences, and major
championship golf. Creativity and
leading-edge design are the heart
and soul of the Kohler brand ethos and mission of
gracious living.
With a sense of pride, Kitchen & Bath Gallery,
a long-time distribution partner of Kohler in the
UAE, announces the grand launch of its new
showroom in Abu Dhabi. Kohler’s inspirational
product range, from its iconic Artist Editions to new
colors and finishes, is expected to be the center of
attention. Ms. Laura Kohler, Kohler Company’s Chief
Sustainability & DEI Officer, will be inaugurating the
showroom. Laura leads the company’s advancement
and integration of diversity, equity, and inclusion,
fostering a culture of innovation and inclusion in all
aspects of the Kohler experience. In addition, Laura
manages Kohler’s Waste Lab, Innovation for Good,
Safe Water for All and Stewardship programs,
and the widely recognised Arts/Industry Program.
She is excited to interact with leading and young
interior designers of Abu Dhabi.
The new Kohler showroom in Abu Dhabi is a
testament to Kohler’s commitment to the UAE
market. The showroom is designed to cater to the
design nuances of consumers who are inspired by
diversity in design and seek an elevated lifestyle. It
is a celebration of Kohler’s 150 years of excellence,
and it offers a unique experience at every turn. The
showroom is designed to empower trendsetting
interior designers to create their own designs and
shape the world of design and lifestyle. Kohler
and Kitchen & Bath Gallery have a great focus
on building closer ties with the architectural and
interior design community of Abu Dhabi.
“We share Kohler’s commitment to creation and
innovation,” said Mr. Joseph Talj, Managing Partner,
Kitchen & Bath Gallery. ” Together, we can create
a better future for our customers and the world
around us.”
Kohler features some of its iconic designs in this
space, showcasing its legacy in design innovation
and color leadership. The products at downtown
are designed to serve varied communities of the
middle east from global to regional rituals – for
example, Rivlet Wudu Station is designed for the
spiritual ritual of the Islamic tradition, being the
first of its kind cabinet with an integrated foot
washer and the digital and performance showering
innovations signify a global need to reimagine
showering as a chance to rejuvenate and focus on
self-care.
The launch of this showroom on Kohler’s 150th
birthday makes this occasion even more exciting
and is just another small step forward to continue
the legacy for 150 more years. Adapting to
emerging trends, advancements, and ever-evolving
user expectations, Kohler has achieved milestones
at every stage and will continue to do so with its
exemplary range of products. Overall, the launch
was a successful celebration along with Kohler’s
premium collection.
design-middleeast.com
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design-middleeast.com
News
AECOM warmly welcomes back Janus Rostock to lead U+P and
Architecture in the Middle East & Africa
J
anus Rostock, a multi-
award-winning architect
and urban designer,
has returned to AECOM
as the Vice President
& Regional Director
for Urbanism+Planning and
Architecture+Interiors, AECOM in
the Middle East and Africa, with the
goal of further elevating the local
architecture brand.
He utilises evidence and data
with an emphasis on co-creation,
while always focusing on people,
community and pedestrian eye-
level experiences. His trademark
is creating architecture and urban
design that is place-specific,
celebrating local culture and
tradition whilst also looking to the
future. “I have worked on some of
the most transformative projects in
this region from Greening Riyadh to
Dubai Harbour, and in my opinion,
these developments are to a scale
that no other region can match. That
is the unique aspect of the region.
We have all these fantastic projects
that can have a tangible impact on
people, and this is what I try to instil
in my team: to ensure we create a
sense of place. If you look at many
well-known places around the world,
they have a certain sense of identity
that’s unique to their location, from
climate to culture, and it’s important
to ensure that when we design, this
is an integral part of what we do,”
says Rostock.
If ‘consulting engineering’ and
‘architecture and design’ seem
strange partners, it is one of the
stereotypes about AECOM that
Rostock hopes to break. He says:
“As an inter-disciplinary and design
driven company, this is what sets
AECOM apart from its competitors.
It’s such a key differentiator and
allows us to deliver large-scale
projects, but having the full control
of all design elements – it is not often
architects get the opportunity for
this.
“When we talk about architecture
and design, many assume design
only happens at the concept stage,
but to me design never stops, ‘god
is in the detail’ and therefore good
architecture is characterised by
beautiful detailing. The region is
seeing an increased focus on how
our buildings are put together and
how materials are meeting each
other. We want to inspire our young
architects that it’s not just the
front-end where we focus, but being
involved through all stages.”
Recently, Building Design ranked
AECOM as one of the top five
largest architecture practices
in the world and Rostock looks
forward to continuing scaling up
this practice line locally. Rostock’s
team comprises 200 employees
and is growing rapidly. He says: “We
probably have one of the largest
design teams in the Middle East right
now.” The architecture and design
side boasts an order book of three
mega and five mid-size projects
totalling around 1.6 million square
meters under design at present. The
mix “is a good spread” with 700
000 m2 retail to 300 000 m2 leisure
and entertainment, 300 000 m2
hospitality and 100 000 m2 mixed-
use developments. Projects range
from early concept to mid-stage and
complete, with 60% of work derived
from Saudi Arabia and 40% from the
United Arab Emirates.
After working at AECOM from
2018 to 2021, Rostock relocated
back to his home country, Denmark,
to work at a boutique architecture
firm. “Two years later we were back
in the Middle East,” he says. “I have
been here since 2005, so quite a
long period of my career has been in
this part of the world.” Rostock also
worked at Atkins for over a decade, a
leading UK multinational engineering,
design, planning, architectural
design, project management, and
consulting services company.
Commenting on the highly
competitive market in the Middle
East, Rostock notes on what
continues to give AECOM a leading
edge. He says: “It’s global reach.
Many international competitors
struggle with the pace. Europe
is not set up for doing things as
quickly as we do over here. We
have successfully completed many
projects, which really gives clients
confidence
With over 25 years’
architecture and urban
design experience,
Rostock’s unique
Scandinavian design
ethos and leadership
style has transformed
places and teams
through his inclusive,
engaging and
human-centric design
approach.
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design-middleeast.com
Chattels & More celebrates design excellence at the Dubai Home
Festival Sustainable Design Contest grand finale
C
hattels & More, a leading name in
furniture and décor, unveiled the
winners of its highly anticipated
Chattels & More Dubai Home
Festival Sustainable Design Contest
at a grand award ceremony on 11
December. The event took place at the Chattels
& More store located in the iconic Mall of the
Emirates.
The nationwide design competition, launched
by Chattels & More as part of the 5th edition of
the Dubai Home Festival, provided a platform for
emerging designers and students to showcase
their creative prowess by reimagining “&” chair
emblem from the brand’s logo. After months
of anticipation, the finalists were revealed on
October 20, and Alaa Al Nahlawi and Hind Khalid
Al Suwaidi, from Dubai National School emerged
as the winners in the Public and School categories
respectively.
The award ceremony was a momentous
occasion, recognising the outstanding talents
in both categories. The esteemed Grand Panel
featured luminaries such as Easa Al Gurg, CEO
of ESAG Group, Adrian Shaw, CEO of Chattels &
More, Ahmed Al Khaja, CEO of Dubai Festivals
and Retail Establishment (DFRE), Mohamed
Feras AVP Retail at Dubai Festivals and Retail
Establishment (DFRE), and Nisrine El Lababidi,
Founder & Design Director of Harf Noon Design
Studio, who played a pivotal role in selecting the
ultimate winners.
Speaking on the successful contest, Adrian
Shaw, CEO of Chattels & More, said, “This
experience has brought us one step closer to
our mission of becoming the most loved brand
in the UAE. We felt the need to give back to the
amazing community we are a part of, and we are
proud to support and nurture local talents while
encouraging future sustainable living.”
Ahmed Al Khaja, CEO of Dubai Festivals and
Retail Establishment (DFRE) said: “The Dubai
Home Festival Sustainable Design Contest
is an opportunity to shine a spotlight on
the extraordinary local design talent and to
showcase the city’s sustainability credentials. By
recognising the worthy winners, DFRE and our
partners Chattels & More were able to celebrate
the passion and dedication of Dubai’s design
enthusiasts and encourage a new generation
of conscious home design. At DFRE, we are
committed to supporting initiatives that promote
creativity and sustainability alongside our private
sector partners, and we look forward to seeing
the lasting impact of these creative projects on
the city’s design landscape.”
Finalists witnessed their visionary designs in
life-size, crafted by Al Gurg Joinery, and had
the privilege of presenting their concepts to the
distinguished Grand Panel. The event focussed on
aesthetics, sustainability, and innovation in chair
design, aiming to showcase exceptional talent
across the nation. The competition aims to inspire
a new generation of conscious furniture design in
alignment with the UAE’s COP28 vision.
In the spirit of recognition, the winner from the
Public category received a generous AED 50,000
cash prize, while second and third places were
rewarded with substantial shopping vouchers
worth AED 5,000 each. The School Category
saw the 1st place winner receiving a Macbook
Pro and AED 5,000 cash prize with the runners
up awarded with an Ipad and AED1,500 each. All
participants received a special 35% discount at
Chattels & More.
The winning designs
are set to be produced,
displayed and sold
at the store’s Mall of
the Emirates outlet,
with proceeds from
the sales benefitting a
sustainability project
by the UAE Ministry of
Climate Change and
Environment.
Page 16
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14
design-middleeast.com
OP-ED
a sustainable
future
PROFESSOR LOUISE
VALENTINE,
HEAD OF THE DESIGN SCHOOL
AT HERIOT-WATT UNIVERSITY
DUBAI, DISCUSSES HOW COP28
SUSTAINABILITY GOALS CAN BE
INCLUDED INTO ARCHITECTURAL
DESIGN.
Creating
A
rchitects and
designers help
people see the
potential in their
environments.
They use their
entrepreneurial
mindset to solve
problems and fa-
cilitate innovation creatively. As a snapshot,
architectural designers are concerned with
creating quality construction, materials,
energy efficiency, environmental conditions,
policy development, and community cohe-
sion: impactful long-term value for people,
the planet, and profit.
COP28’s primary goal is to achieve carbon
neutrality by 2050. Architects and designers
immediately understand the enormity of the
responsibility with the well-versed statistic
that approximately 40 per cent of annual
CO2 emissions are attributed to the built
environment. In response, they are helping
transform how we think about sustainable
living and sustainability practices. One
example is the SEE Institute in Dubai. It is a
pioneering, model of social, economic, and
environmental components, accelerating
climate action and promoting low-carbon
"The enhanced synergy
between designers and
academia at COP28 can lead
to further development
of sustainable technologies
and strategies that reduce
greenhouse gas emissions,
advance renewable energy,
material innovations, service
changes, and encourage
eco-friendly practices."
Professor Louise Valentine
Page 17
design-middleeast.com
15
living through education. The institute is a net zero
building. Their Sustainable City is an example of
how architects, designers and engineers collaborate
to reimagine sustainable living by prioritising energy
efficiency, innovation, relationships with the land and
wildlife, and changing daily behavioural habits.
Solar panels produce nine megawatts, meaning
homeowners never have an energy bill to pay. They
no longer drive to their front doors but transfer to
communal electric buggies parked under solar panel
canopies. The architects, designers, engineers and
residents adopt the principles of a circular econo-
my and inclusivity in support of carbon positivity,
community entrepreneurship, and the preservation
of biodiversity. In doing so, they show how architects
and designers hold influence and decision-making in
the current context of sustainable goals. Visitors to
the institute and the Sustainable City are inspired by
the work and the hope it brings to resolve the climate
crisis. If we – in our everyday lives - do one thing dif-
ferently from today in pursuit of sustainability goals,
it is to consciously stop buying plastic bottles of water
and switch to only consuming bottled water from glass
bottles.
Immersive technologies such as augmented and vir-
tual reality (VR) are another way in which architects
and designers are helping people and communities
leap from an abstract idea into a tangible new way
of living. With VR, people can immerse themselves
in a simulated environment to experience the space
around them. The artistically rendered graphics
can show details of sustainable materials such as
reclaimed wood, recycled steel, and low-emission
concrete. An example of that is Digital Twin, a virtual
replica of a physical object, space, or system that can
be used for analysis, simulation, and monitoring. By
incorporating digital twins, designers can not only
create detailed and realistic models of spaces but
also simulate various scenarios and monitor system
performance in real-time. This ability enhances the
design process, allowing for more informed deci-
sion-making. In addition, it helps designers to accu-
rately measure and analyse the energy consumption
of a space. This data can then be compared against
industry standards, ensuring that designs are not only
aesthetically pleasing but also energy-efficient and
sustainable.
When discussing new technologies and the quest
for radical change to meet the COP28 Sustainability
Goals, it is remiss not to mention Artificial Intelli-
gence (AI). It can improve efficiency in the design
process, to collect and analyse data to generate
insights about (for example,) material waste, water
management and energy efficiencies. AI provides
lightning-quick solutions for architectural design, but
it relies on the databases created and is only as good
as what we put into it. To use Artificial Intelligence
(AI) well in architecture, an architect needs to know a
few basic, key things well. They also need to be good at
using software and tools that bring AI into designing
buildings. This includes design tools like Grasshopper
for Rhino and software like BIM (Building Informa-
tion Modelling) that have AI features.
Designers envision the future; they are taught
how to create something out of nothing. This can be
sustainable environments, products, services, and
systems. Their expertise in strategy, human-centred
design and pioneering the creation of new sustainable
materials can lead to innovations that reduce carbon
footprints. By facilitating deeply creative collabora-
tion with top-level policymaking activities, citizens,
businesses, engineers, scientists and technologists,
designers and design researchers can revise sustain-
able design standards. Together, they should provide
the high-level research, innovation and knowledge
exchange expertise needed to drive evidence-based
policies and actions. Universities and research institu-
tions in intentional partnership with businesses, local
governments and people can conduct critical climate
research and enterprise, analyse data, and educate the
next generation of climate leaders. Given the ongoing
COP28, around 70,000 people are estimated to be
arriving in the UAE for COP28 to discuss the Paris
Agreement and assess progress towards it. Under-
standing the critical role of academia in achieving
sustainability goals, during this time, Heriot-Watt
University Dubai is meeting this responsibility setting
aside two floors of its campus in Dubai Knowledge
Park as a Climate Hub to host visitors from around
the world and engage in crucial conversations around
sustainability goals.
The enhanced synergy between designers and
academia at COP28 can lead to further development
of sustainable technologies and strategies that reduce
greenhouse gas emissions, advance renewable energy,
material innovations, service changes, and encour-
age eco-friendly practices. The global climate crisis
continues to accelerate, and with it, the exigency of
addressing environmental sustainability and carbon
emissions. The COP28 sustainability goals present an
unprecedented opportunity for architects and design-
ers to take the lead in creating a sustainable future.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
Immersive technologies such as augmented and virtual reality (VR) are another way in which
architects and designers are helping people and communities leap from an abstract idea into a
tangible new way of living. With VR, people can immerse themselves in a simulated environment to
experience the space around them.
Page 18
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SUSTAINABILITY
CORE
AT THE
16
Sustainability
POOJA DHINGRA, Regional Sustainability Manager, Al-Futtaim IKEA in the UAE, Oman, Qatar, and Egypt,
discusses the brand's commitment to sustainability and how they are working to achieve their goals.
design-middleeast.com
Page 19
design-middleeast.com
17
Do innovation and sustainability go hand
in hand?
At Al-Futtaim IKEA, we’re more than just
a family-owned business. We are deeply
rooted in the success of the region. We're
not just about furniture; we're about
shaping a sustainable, positive future and
therefore continue to support the sustaina-
bility goals of both the region and IKEA
globally. Our mission? To ignite change, to
inspire, and to empower. By 2030, we aspire
to touch the lives of over one billion people,
showing them the way to a brighter every-
day life while continuing to be driven by our
People and Planet Positive agenda.
One way we aim to reach this is by
developing our products using the IKEA
circular product design principles and con-
tinuously improving our ways of working
with sustainability in the IKEA Democratic
Design approach. It is a method we use to
develop products that are more sustain-
able, beautiful, functional and high quality,
at the lowest price possible – good design
that’s accessible to many people. More
than 9,500 products ranging from furniture
to home furnishing accessories, have been
assessed for their circular capabilities.
Examples of our innovative yet sustainable
products are:
Choose between a relaxing mist, a full spray or massage– or combine the sprays for a
perfect experience with a Brogrund shower. The integrated washer keeps the water flow just
right so you save both water and energy.
Pooja Dhingra is the Regional Sustainability
Manager at Al-Futtaim IKEA in the UAE, Oman,
Qatar, and Egypt.
LEFT PAGE
A significant portion of the
world’s energy consumption is
used for lighting. Which is why
IKEA introduced SOLHETTA
LED bulbs that are 35% more
energy efficient than previous
IKEA LED bulbs and last up to
25,000 hours.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
WATER-SAVING SOLUTIONS: Around 10% of global freshwater is
consumed in people’s homes, and that number is expected to increase
across the world. We are constantly working on developing more ways
to save water. For example, a pressure-compensating aerator is stand-
ard across the whole IKEA range of taps and showers. This reduces the
amount of water coming out – by up to 50% in some bathroom taps –
but keeps the flow at the level you want.
CLEAN AIR AT HOME: Indoor air pollution is a significant health challenge
in many parts of the world. We want to play our role both by address-
ing the root causes and by developing affordable solutions that help
improve indoor air at home, like the STARKVIND air purifier, a high-per-
forming air purifying solution with design and technology. The air purifier
can be set to auto mode, which means that it automatically detects the
particles (PM2.5) in the air and then adjusts the fan speed.
INSPIRING HEALTHIER, MORE SUSTAINABLE CHOICES: Eating a plant-
based diet is one of the most significant actions an individual can
take to reduce their climate footprint. That is why we at IKEA focus on
increasing the share of plant-based alternatives and on making plant-
based alternatives nutritious and delicious.
What are the main pillars of IKEA’s sustainability strategy for the
Middle East market?
At Al-Futtaim IKEA, we take a comprehensive approach that focuses on
climate change, nature, and people. >>>
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design-middleeast.com
18
LED lamps save energy and have a very long lifespan.
Customers will save money on their electricity bills and bulb
replacement by using SOLHETTA LED bulbs.
Sustainability
We're committed to making a difference at every step in
our operations. We work closely with trusted partners and
tap into the expertise of our team to make sure our actions
have a positive impact. Our goal is to create a better world
through practical, collaborative, and results-driven actions.
What are some of the activities proposed in this regard
and what is the response?
In the last year, our collective efforts have resulted in us
making great strides towards our sustainability commit-
ments. Some highlights we are particularly proud of:
IKEA has been focusing on a circular economy model, aim-
ing to extend the life cycle of products, reduce waste, and
promote recycling. The company is exploring ways to repair,
refurbish, and recycle products, minimizing
their impact on the environment.
We are intensifying our efforts to use
sustainable materials in our products. This
includes increasing the use of renewable
and recycled materials and ensuring that
wood and other resources come from
responsibly managed sources.
Our ambition is to have zero waste to
landfill and reduce food waste. By the end
of this year, all our stores in the UAE will
have food waste repurposing machines,
where we’ll be able to drastically reduce
our food waste to landfill.
Regionally, we aim to inspire and enable
millions of people in the region to live a
better everyday life within the boundaries
of the planet. As such, we now have five
Sustainable Living shops in our stores
which aim to influence and enable more
of the many people to live a sustainable
life at home, offering customers products,
solutions and services that support them
to make easy changes in their everyday
lives.
We offer Interior design services for a
sustainable home. Our expert designers
will work with you to create a personalised
plan where we help our customers live a
more sustainable life at home.
Is the market responsive towards the
topic?
The UAE has a proven track record of cli-
mate action. As the first country in the re-
gion to ratify the Paris Agreement, the first
to commit to an economy-wide reduction
in emissions and the first to announce
a Net Zero by 2050 strategic initiative,
the UAE is committed to raising ambition
in this critical decade for climate action.
The UAE was one of only 29 countries to
submit a revised second NDC ahead of
COP27. The enhanced target is expected
to translate into an absolute emissions
reduction of about 93.2 million metric tons
of CO2.
Talk about your latest collection and how
sustainable is.
To mark IKEA’s 80th year, we are introduc-
ing the NYTILLVERKAD collection to bring
back design icons while incorporating
the knowledge of the present and its
possibilities. The iconic IKEA products with
different names have been updated in
new colours and materials to reflect the
Page 21
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design-middleeast.com
19
LEFT
IKEA's HÅLLBAR series helps you sort different
materials into different bins – a simple action and
the first step towards giving waste a new life.
trends and ideas of today. With this collection, we
wish to share our past achievements with a new
generation and show that we continue to blaze
the trail. This collection holds near and dear to me
as it shows how our past continues to define our
future.
Our commitment is to design every product from
the very beginning to be reused, refurbished,
remanufactured and eventually – after all other
possibilities have been explored – recycled, by
applying our circular product design principles
during the product development process. We aim
to only use renewable or recycled materials by
adapting and finding new sources and developing
new materials.
What do you find most difficult in this region, and
how are you dealing with it?
We are helping our customers reduce their car-
bon footprint by encouraging them to use more
reusable options, like using reusable water bottles
instead of single-use plastic bottles and our
IKEA food containers to take away their leftovers
instead of throwing them. We have created a
recycling station in our Dubai Festival Plaza store,
where we ensure that the e-waste and plastic
waste from our customer's homes is disposed
of responsibly. Our sustainability shops and
communication in our stores help and educate our
customers to reduce their energy and water con-
sumption, reduce food waste, recycle and provide
a clean and healthy indoor environment.
You’ve got an aggressive goal, right? Can you
describe IKEA’s vision for the future?
We have big ambitions for 2030. We are commit-
ted to doing our part to tackle climate change,
unsustainable consumption, and inequality. Our
three major focus areas are healthy and sustain-
able living, circular and climate-positive, and fair
and equal.
All IKEA shower heads and hand showers are fitted with
a flow regulator which reduces the water flow
.
Our commitment is to design every product from
the very beginning to be reused, refurbished,
remanufactured and eventually – after all other
possibilities have been explored – recycled, by
applying our circular product design principles
during the product development process.
Page 22
Cover story
20
A TRUE VISIONARY: Azhar
Sajan, Director of Casa
Milano, is a visionary
leader who exhibits
qualities such as foresight,
courage, strategic
thinking, and the ability to
inspire people.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
design-middleeast.com
Page 23
21
design-middleeast.com
H
e is young and dynamic, and he
has created a success story that
deserves to be told. Azhar Sa-
jan, the director of Casa Milano,
graces the cover of our year-end
December issue.
Growing up in a family deeply
rooted in the building materi-
als industry for the past three
decades, Azhar was naturally
drawn to the field. "However,
my approach was a little different," he swiftly adds. “In-
stead of a broad spectrum, I opted to target a specific
group of market participants. My true enthusiasm is
discovering new trends, particularly in modern and
appealing designs. I enjoy bringing new, imaginative
concepts to life while staying in step with our audi-
ence's ever-changing tastes,” says Azhar.
So, where did the seed of an idea for Casa Milano
come from? Azhar takes us back in time: "The idea for
Casa Milano came to life in 2018, when I envisioned
bringing exclusive luxury to the UAE. My goal was
to provide one-of-a-kind products and great service
that were not available anywhere else in the country.
I started my own business after being encouraged by
my father. Today, I'm happy to be the Director of Casa
Milano, playing a key role in driving the company to
success."
What are you finding extremely exciting in this ev-
er-changing industry? Azhar shares: “What excites me
most right now is the impact of AI on trends. It's not
just about improving our daily lives; it's also open-
ing up exciting possibilities for new and interesting
designs. I'm eager to explore and integrate these ad-
vancements into our ventures, pushing the boundaries
of creativity and functionality.”
Azhar believes that education and ongoing learning
provide a solid basis for anything one does. He proudly
walks us through his educational experience. “I started
my education journey at the Cambridge International
He is both a dreamer and a doer. Meet Azhar Sajan, Director of Casa
Milano, as he talks about his career path, the challenges he faced,
fruitful collaborations, entering into new markets, and how strong
teamwork is ultimately what makes success possible.
Go-
GETTER!
The EUPHORIA concealed shower set is a luxurious shower system that features a concealed body.
This gives the shower system a clean and streamlined look.
By ROMA ARORA
>>>
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
Page 24
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
22
design-middleeast.com
School, followed by a foundation
course at the UK's Warwick Uni-
versity. Finally, I completed my
studies at the American Universi-
ty of Sharjah,” he tells.
I
n just four years, Casa Mi-
lano has established itself
in the market, competing
with well-known names.
In addition, the company has
opened five showrooms. What
is the secret to success, and how
did all of this happen so quickly?
Azhar attributes their success
to the profoundly ingrained
culture they have created—a
culture that benefits both valued
employees and cherished clients.
He explains: "We've prioritised
exceptional service and a per-
sonalised approach, creating an
environment that resonates with
everyone associated with Casa
Milano. Our ability to under-
stand and quickly respond to the
particular needs of each client
distinguishes us. We stay in sync
with evolving industry trends, en-
suring that our products are not
just relevant but also compelling
in the market."
How much credit do you give
your effective branding and mar-
keting strategies? "These were
distinct and captivating. We've
taken a unique approach that sets
us apart in our emerging catego-
ry, making Casa Milano a name
that stands out in the minds of
our audience. It's a combination
of these factors - exceptional cul-
ture, adaptability, and strategic
branding - that has allowed us to
achieve notable success in such a
short time," Azhar explains.
Collaborations with well-known
brands are a wonderful way to
move the business forward. Azhar
agrees and shares: “We are always
looking for top-tier partners who
share our dedication to quality
and innovation. We see the value
of such partnerships in moving
our company ahead and ensuring
that our clients have access to the
best in the market.”
We asked Azhar about the most
recent Casa Milano collabora-
tions and those in the works.
He says: “At Casa Milano, we
take great pride in our recent col-
laborations with House of Rohl
for sanitaryware and FB Hout for
flooring. These partnerships are
instrumental in ensuring that we
Cover story
Case Milano has teamed with House of Rohl, and their freestanding and undermount bathtubs are available in traditional and
modern collections.
Case Milano announced its partnership with leading global
sanitaryware brand Ideal Standard in the UAE.
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D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
design-middleeast.com
can provide our clients with top-notch, high-qual-
ity products that meet their expectations.
The collaboration with House of Rohl enhances
our offerings in the sanitaryware segment, bring-
ing a new level of excellence and sophistication
to our product range. Similarly, our partnership
with FBHout for flooring is a testament to our
commitment to offering comprehensive solutions
that reflect both style and functionality.”
B
ehind the glitter and success were
numerous challenges which strength-
ened Azhar's resilience and focus. He
recalls as he shares his initial challeng-
es. “Launching Casa Milano during the initial
phase of the pandemic presented a unique set of
challenges. Establishing connections with our
audience proved to be particularly difficult in an
atmosphere of uncertainty. However, we saw this
as an opportunity for growth, even amidst set-
backs faced by the home improvement sector.”
He goes on: “Another hurdle we encountered
was a surprising misconception in the early stages
that Casa Milano had various divisions, leading
to difficulties in effectively communicating the
diverse range of offerings we had available. As
a budding homegrown brand, instilling trust in
both our brand and products posed a considerable
challenge initially. Despite these obstacles, >>>
Casa Milano showcases elegant and modular kitchen designs in collaboration with Arredo3, one of largest kitchen manufacturers in Italy.
'We've prioritised exceptional
service and a personalised
approach, creating an environment
that resonates with everyone
associated with Casa Milano."
Azhar Sajan
Page 26
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24
design-middleeast.com
S
o, , what keeps
you ahead of the
game? “Our unique
approach is not just
a strategy; it's a declaration
of our commitment to risk
and experimentation at every
turn. This spirit is the driving
force behind our ability
to consistently exceed the
expectations of our valued
clients.,” says Azhar.
Azhar also praises his team
for their ongoing efforts to
increase brand exposure
through memorable events.
"These aren't just events;
they're milestones in our
journey to elevate our brand
beyond the ordinary, carving
a niche that sets us apart from
the crowd." "We don't just
want to meet expectations; we
want to redefine them," Azhar
believes.
“Our multi-sport tourna-
ment Design Duels shows
our dedication to fostering
creativity and collaboration
within the design commu-
nity. The tournament drew
participation from over 1200
individuals across 78 compa-
nies, spanning the realms of
interior design, architecture,
and the broader home-solu-
tion industry, was a testament
to our ability to organize
grand, impactful events that
resonate on a significant scale.
The main idea of organizing
this tournament was to bring
together the home improve-
ment and design community.
Our team reached out to the
entire community including
designers, architects, consult-
ants, contractors and also our
competitors to participate in
the tournament,” adds Azhar.
Casa Milano another latest
initiative is the "Talking
Walls," served as a canvas
for junior designers to paint
their visions. "A symphony of
diverse bathroom experiences
emerged from this event, each
a testament to the imagina-
tion of the young minds in
the design world. The honors
and awards presented to the
top four teams showcases our
Cover story
Mercantini wardrobes
available at Casa
Milano are built
to last. They have
been engineered
with the highest
quality materials
and most advanced
technologies.
House of Rohl
available at Casa
Milano develops
award-winning designs
that combine brilliant
engineering with an
architectural style that
draws on influences
from both Europe and
North America.
we remained resilient. Over
time, we noticed a significant
shift in the market's percep-
tion, especially concerning
the quality of our products.
This positive evolution stands
as a testament to our commit-
ment to overcoming challeng-
es and continually improving
our brand's standing in the
market.”
Page 27
TEAM LEADER: Azhar prioritises
transparency in every interaction
with all employees, building a
healthy rapport within the team.
commitment to recognizing and celebrating
outstanding contributions, reinforcing our role
as a catalyst for innovation,” says Azhar.
Azhar is clearly making the correct decisions
with his exceptional leadership abilities, and he
credits his family, particularly his parents, for
their consistent support and guidance.
"Transparency is central in my interactions
with all employees, fostering a positive rapport
within the team. Also, I continually push my
employees to put the client first, underlining
the significance of actively listening to their
needs and going above and beyond to satisfy
their expectations," Azhar says of his leader-
ship style.
Despite being the company's public face,
Azhar understands that the fundamental
power and basis of their success are found in
the dedicated team behind the scenes. “They
are the skeleton that keeps us moving forward,”
he stresses.
Casa Milano places a great importance on
embracing technological advancements in to-
day's dynamic business landscape. “Our com-
mitment to staying at the forefront of innova-
tion is evident through substantial investments
aimed at enhancing customer engagement and
providing a seamless online experience for
those seeking home solutions. In line with our
unwavering commitment to excellence, we are
actively developing a digital platform for our
catalogue. This strategic initiative aims to pro-
vide clients with uninterrupted access to our
product offerings, reinforcing our dedication to
delivering convenience and accessibility to our
valued customers,” says Azhar.
W
hen it comes to the latest range
from the brand, Casa Milano
has launched vibrant faucet
collections and WCs that have
received an incredible response in the market,
and Azhar is overjoyed. “We've witnessed a
significant movement in design preferences,
with a growing interest in going beyond the
traditional chrome, matte grey, matte gold and
matte black options to infuse unique character
into bathroom aesthetics. The creative use of
varied colors in sanitary gear is gaining pop-
ularity. We've introduced ten new colors that
stand out from the crowd, such as rust copper, champagne, saffron
gold, and stainless-steel finish,” he says.
Alongside the colourful faucet ranges, their concealed cisterns are
experiencing significant demand. He tells: “To meet this growing
demand, we're proactively ensuring ample stock availability in
stores, recognising the widespread use of concealed cisterns in
nearly every project. This reflects our commitment to catering to
the diverse needs of our clientele. Additionally, we're expanding our
range of slabs, including feature walls and book matches, further
diversifying our product offerings to meet the evolving preferences
of our customers.”
F
or Azhar brand-building strategy is highly critical and it
includes three key components. He reveals: “Firstly, our
primary emphasis is on end users who visit our stores.
Here, our specialists provide personalised assistance,>>>
"In line with our unwavering commitment to excellence, we are actively developing a digital
platform for our catalogue. This strategic initiative aims to provide clients with uninterrupted
access to our product offerings, reinforcing our dedication to delivering convenience and
accessibility to our valued customers,”
Azhar Sajan
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design-middleeast.com
Cover story
tailoring their support to individual preferences. The sec-
ond component focuses on projects, allowing us to diversify
into various sectors such as residential towers, hospitality,
and commercial buildings. Lastly, we utilise a dynamic
network to collaborate with multiple dealers, creating
awareness and establishing our brand. Through active en-
gagement with our clients, we strive to elevate their living
spaces with our products.”
C
asa Milano’s extensive network of strategically
positioned stores is a key advantage, facilitating
effective customer connections at every stage of
our approach. “We're especially thrilled about
our upcoming venture in Qatar, situated on Salwa Road in
Doha—a prime location amid the main hub of building ma-
terials and home improvement solutions. This expansive
30,000sqft store will feature over 50 mock-ups, providing
customers with a vivid visualisation of their choices and
contributing to an enhanced shopping experience,” says
Azhar with pride.
Casa Milano has entered a new market. Casa Milano
proudly unveils its latest additions in the Kitchens by Arre-
do3 and Wardrobes by Mercantini Mobili, complementing
their diverse product portfolio of concealed cisterns and
flush tanks.
Azhar had been hoping to open a Casa Milano store in
Qatar, particularly before the World Cup, but experienced
problems at the time, so they took use of the chance to
significantly extend their footprint across the UAE.
They have now expanded to Qatar, and Azhar is overjoyed
as he delivers this news. "In Qatar, our strategic focus shifts
towards the local population. The residents are very inter-
ested in renovation, experimentation, and staying up-to-
date on the current trends. The prospect of bringing Casa
Milano to Doha is exhilarating, and I eagerly anticipate the
opening of our doors in this dynamic market,” he beams.
C
asa Milano is committed to a
future marked by strategic ex-
pansion and innovation within
the home solutions market.
“In our relentless pursuit of market ex-
cellence and to meet the demands of our
valued customers, we are determined to
broaden our product offerings across var-
ious divisions. Our participation in Dubai
Design Week at Downtown Design was a
significant milestone, and the overwhelm-
ing response demonstrated our resonance
with the design community.
Casa Milano is rising by leaps and
bounds thanks to Azhar's strong lead-
ership, business acumen, and industry
knowledge. He is pleased that their hard
work is paying off, and that they are
capturing a large market share despite
being a relatively young company. "I am
proud to say that we have solidified our
market position; every person renovating
or building their house now certainly
visits our showroom. These activities are
critical to our goal of being relevant and
responsive to our clients' dynamic and
evolving demands, ensuring Casa Milano
stays a leading name in cutting-edge
design and home solutions," Azhar con-
cludes with happiness and contentment.
The multi-sport event Design
Duels demonstrates Casa
Milano's commitment to
encouraging creativity and
collaboration in the design world.
Over 1200 individuals from 78
different companies took part in
the competition.
Originally established
as a luxury sanitaryware
and tiles brand, Casa
Milano has expanded its
offerings to encompass
complete home
solutions. By curating
exceptional indoor
spaces with parquet,
wardrobes, snaitaryware,
solid surfaces, and
designer kitchens, Casa
Milano has evolved into
a premier destination for
luxury home solutions.
Page 29
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design-middleeast.com
In conversation
Ignacio Gomez is the Global
Design Principal at Aedas.
His remarkable portfolio and
unique approach garnered
him regonition, with projects
ranging from master planning
to hotel, leisure, residential,
cultural, and transportation.
Innovation
can only come
from exploring the
unknown.”
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
What would you say are the three most important aspects that sets
Aedas apart from other architecture firms globally?
Aedas distinguishes itself through its foremost commitment to the spirit
of the place – a design approach that takes into account the local culture,
environment, tradition, and social aspects. Aedas believes in the signifi-
cance of having individuals on the ground with cultural and social aware-
ness to create designs that are relevant. This emphasizes the importance
of understanding the context in order to develop designs that are not only
aesthetically pleasing but also meaningful within their specific cultural
and social context. This approach aligns with the principles of contextual
architecture and design, highlighting the need to respond to and respect the
unique characteristics of a site. By acknowledging and incorporating local
elements, Aedas seeks to create architecture that harmonizes with its sur-
Ignacio Gomez, Global Design Principal at
AEDAS, addresses what differentiates the com-
pany from its competitors, making a positive
influence on communities, development under
his leadership, and how innovation is key to
success.
“
By ROMA ARORA
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29
roundings and positively contributes to the community. Designing
with attention to the spirit of the place is a holistic approach that
goes beyond aesthetics, considering the broader impact of a
project on the environment, community, and cultural identity. This
reflects a commitment to responsible and sustainable design
practices that contribute to the well-being of both people and
the places they inhabit.
Secondly, Aedas operates with the efficiency and personalized
service characteristic of a "boutique-commercial" office. Our
approach mirrors that of a boutique firm, embodying agility and
prompt responsiveness. We devote meticulous attention to detail
for every project, regardless of its size. Despite our boutique-like
qualities, it's important to note that we are an international com-
pany, bringing forth the substantial weight and resources associ-
ated with such a global presence. This combination allows us to
seamlessly integrate the nimbleness of a boutique firm with the
extensive capabilities and reach of an international corporation.
The third key aspect centres around our unique design process.
We invest considerable time investigating the client's require-
ments, understanding the essence of the location, its inhabitants,
and the objectives of the proposed design. A significant portion
of our time is devoted to extensive research, ideation, and the
exploration of multiple design options. Notably, we approach each
project without predetermined notions, allowing us to respond
dynamically to the current context. Unlike adopting a fixed house
style, our primary focus lies in problem-solving and crafting
spaces that contribute value to the surrounding community.
Our methodology involves a continuous loop of analysis, testing,
evaluation, and resolution.
What is the guiding design philosophy at Aedas?
At Aedas, we refrain from making initial judgments early in our
creative process. Such an approach does not align with our pur-
pose. Instead, we postpone decision-making, dedicating time to
ideation and thorough examination of the project, the landscape,
the culture, and the people involved. It is only later in the process
that we crystallize our concept and move into the production
phase.
We draw inspiration from diverse industries like restaurants
and films. Renowned chefs innovate with new techniques and
flavours, adapting menus to changing tastes. In the film industry,
adaptability is crucial in the complex, collaborative process from
conceptualization to distribution. This type of agility and prepar-
edness to respond swiftly encapsulates the essence of how we
approach our work.
How does Aedas push the boundaries of what is possible in
design?
Innovation can only come from exploring the unknown. If you
know the path prior to starting the journey the design is not in-
novative. At Aedas, we thrive on breaking free from preconceived
notions, embracing a philosophy that fosters unexpected discov-
eries and delivers unique results. As a design practice, we stand
apart from the conventional by deliberately avoiding the adoption
of a predefined house style. Instead, our approach is driven by
the inherent design challenge and the unique characteristics of
the site, allowing us to tailor solutions that are not only distinctive
but also deeply rooted in the specific context. This commitment
to a context-driven design philosophy is vividly reflected in >>>
The incredibly talented Aedas team. The Dubai office leads an internship programme targeted at teaching future architects raised and educated in the region.
Page 32
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In conversation
the rich diversity of our portfolio,
showcasing our ability to respond
creatively and effectively to a wide
array of architectural challenges.
How does Aedas Middle East as a
design practice create a positive
impact in the communities you
operate within?
In our Dubai office, we are dedicated
to making a meaningful impact on
three distinct levels of social en-
gagement. Firstly, our commitment
lies in nurturing and developing the
next generation of architects. Rather
than solely creating architecture,
our focus is on cultivating architects.
The Dubai office spearheads an
internship program aimed at training
aspiring architects who have been
brought up and educated in the
region. Social empowerment and
fostering the proficiency of the new
generation are key priorities on our
agenda.
The second level of impact re-
volves around fostering inclusivity,
challenging workplace stereotypes,
and normalizing the presence of
multi-ethnic design leaders. We
believe that solutions tailored to the
region should be driven by local tal-
ent rather than relying on imported
expertise.
Lastly, our third level of commu-
nity impact underscores what we
perceive as our responsibility as a
design practice. We recognize that
an architect's role extends beyond
creating physical structures; it in-
volves teaching, writing, and actively
contributing to community develop-
ment. It is important to engage with
the design community and generate
content focused on design theory
and practice.
Ignacio, you have been the Global
Design Principal at Aedas since
2021. Under your leadership, how
have you shaped the present and
future of the firm?
The outlook for Aedas is promising,
reflecting a confluence of factors
that positions the firm for continued
success and growth. Firstly, the
region itself is undergoing rapid
development presenting a wealth
of opportunities for architectural
endeavors. The demand for innovative and design solutions is on the rise, driven
by a dynamic economic landscape and a commitment to fostering vibrant,
forward-thinking communities.
Additionally, Aedas has demonstrated a commitment to a unique design
approach that integrates seamlessly with the cultural, environmental, and social
aspects of each project. This tailored methodology not only distinguishes the
firm within the competitive architectural landscape but also resonates with
clients seeking solutions that go beyond mere aesthetics.
Furthermore, the firm's dedication to staying at the forefront of industry
trends and embracing new technologies positions it as a forerunner in the
ever-evolving field of architecture. The ability to leverage cutting-edge tools and
techniques ensures that Aedas remains adaptable and capable of addressing
the evolving needs and challenges of the architectural realm.
In essence, the promising outlook for Aedas is a result of its strategic position-
ing in a region of growth, its commitment to thoughtful and culturally sensitive
design, and its proactive approach to innovation and technology. These ele-
ments collectively contribute to a trajectory that not only anticipates success
in the present but also lays a solid foundation for continued achievement in the
future.
What is your top career advice to young and emerging architects?
Hone your skills diligently, as a student, you often navigate through hypothetical
scenarios. However, comprehending the nuances of executing a real-life project
in a tangible setting takes time. My foremost piece of advice is to immerse your-
self in continuous learning, delving into diverse areas to grasp not just what you
know but remain conscious of what you do not know.
Ignacio believes in utilising cutting-edge methods and strategies to answer the ever-changing needs
and challenges of the architectural world.
Page 33
Libera is a modular and adaptable
lighting system that represents a
major breakthrough in the field of
linear lighting. Libera does not
conform to a linear illumination
model but enables creative freedom
in composition and a personal
interpretation of light. The three
components of the system, the light
rod, joint and base, are integrated
seamlessly to create a unified whole.
Each part is carefully crafted
with formal intent. Libera can be
used freely in any indoor setting,
from offices to homes.
Libera
Free your mind
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Interview
Unimaginable
Opulence
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What is the best way to describe this opulent and luxurious
property?
Emirates Palace Mandarin Oriental, Abu Dhabi blends sophis-
tication and family-friendly charm. Exclusive rooms and suites
offer picturesque views, personalised services cater to adults
seeking tranquillity, and supervised adventures keep kids of all
ages entertained. Water sports, extensive wellness programs,
and curated culinary delights make every moment unforgetta-
ble against the backdrop of the sun-kissed beach.
Is there a storytelling element to the design creation of Emir-
ates Palace Mandarin Oriental, Abu Dhabi? Has Arabian
architecture been combined with other national styles?
This eminent landmark was built upon an area of one million
square metres, combining regional style with Andalusian archi-
tectural influences to display the values of Arabian hospitality
at its finest. The hotel's interior follows the local architecture
and heritage of the Emirate of Abu Dhabi. >>>
BOTTOM
Emirates Palace is
notably the only
hotel in the world
to have a Gold Leaf
Specialist as part of
its in- house team
who is responsible
for preserving and
maintaining the
Palace’s over one
million square metres
24-carat gold leaf.
EMIRATES PALACE
in Abu Dhabi, which
opened in 2005, is a
prominent landmark
that was created on
a one million square
metre plot in Arabian
style with Andalusian
architectural influences
to showcase the best
of Arabian hospitality.
M
ICHAEL KOTH, General Manager, Emirates
Palace Mandarin Oriental Abu Dhabi & Area
Vice President Operations at Mandarin Oriental
Hotel Group, discusses the opulence of this palace,
the importance of sustainability in planning, and his
vision for the hospitality industry in the coming years.
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design-middleeast.com
Interview
Palace’s 390 rooms, suites, and Royal
Suites, as well as to its ballrooms and its
renowned function spaces, which are
dedicated to hosting local and interna-
tional conferences and events.
The resort features 114 luminous domes
with surahs taken from the Quran. Its
colour scheme is a blend of golden hues
that is in perfect harmony with the sands
of the Arabian Desert. The exterior also
features sparkling silver fountains and
magnificent green gardens which reflect
the oriental character of the hotel.
How does a hotel remain a part of the
local community while also attracting
guests from further afield?
Emirates Palace means ‘palace of the
people’. While the Palace has always
welcomed and appealed to the local
community, with the rebranding as part
of the Mandarin Oriental Hotel Group, our
focus is also to attract affluent travellers
from all parts of the world and walks
of life. We incorporate local culture in
everything we do, from Emirati inspired
menus to the design elements. The Grand
Dome, in particular, is true to traditional
Islamic architecture.
We celebrate all the important days of
the calendar such as Eid al-Adha, Eid al-
Fitr, UAE flag day and National day. During
these events, the Palace illuminates
according to the colour themes of each
The 302 rooms and
88 suites feature
plush carpet, curved
marble tabletops,
large wardrobes,
classic armchairs and
sofas, with accents
of intricately carved
wood and rich textures
in sea-inspired pastels
and golden hues.
The hotel's interior follows the local
architecture and ambience of the Emirate of
Abu Dhabi.
Varied architectural elements, such as
deep openings, high arches, decorative
shapes, long hallways, terraces, and high
ceilings decorated with inlays of gold,
were chosen to link the ancient Arab past
with the modernity that embodies the
future of the Emirate.
The mother-of-pearl and crystals that
adorn its corners and interior decor lend
an oriental atmosphere to the Emirates
celebration along with activations that
pay homage to the region’s rich culture.
At Episodes, you’ll notice dates being
served every day and on UAE National
Day, a spread of over 50 different dates
is offered to guests. In addition to that,
we host Al Ayala Dances and Oud play-
ers annually to commemorate Union
Day and showcase the local culture to
tourists and the expat community here.
How important are leadership skills
in your role, and how do you motivate
your employees regularly?
I believe it’s important to view Emirates
Palace Mandarin Oriental, Abu Dhabi
with a fresh eye every once in a while,
as it’s easy to take the grandeur and
scale for granted when you’re in and
out of this place everyday for work.
Seeing it through the lens of a family
member or friend refreshes your per-
spective and helps you appreciate this
once-in-a-lifetime opportunity.
I encourage our colleagues to invite
and host their family and friends
here whenever they can so they can
share, learn, and be reminded as to
why they’ve chosen to work here. In
addition to that, we also offer many
colleague activities before and after
working hours such as boot camp,
yoga, football, volleyball and more to
keep everyone fit and active. >>>
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We offer cross-functional training so
employees can gain exposure out-
side of their roles and departments
to learn a new skill or gain knowl-
edge in a new field. This allows them
to step out of their comfort zones
and identify their strengths better,
all while beating the mundane. We
also conduct simulations before the
opening of a new outlet to give our
colleagues a chance to have a guest
experience and encourage feedback
on how we can improve our products
and services.
What are some of the trends you
see impacting the hospitality
industry?
With the increase in sustainable
practices globally, and across all
industries, Emirates Palace Mandarin
Oriental, Abu Dhabi is continuously
finding new ways to implement the
best practices to be part of this
change.
Veganism is omnipresent in our
daily lives and continues to drive
societal changes. Supermarkets
are well-stocked with plant-based
products, international airlines offer
vegan meal options, and even luxury
car brands are debuting leather-free
interiors. So why not offer a vegan
luxury hotel experience?
Therefore, we introduced the
The design of rooms
at the Emirates Palace
Mandarin Oriental
reflects the utmost luxury
with richly woven textiles
in soothing blues and
greens, plush carpets
in cream and gold,
intricately gilded accents,
and warm natural light.
Interview
In addition, observing
the implementation of AI
and demand for all things
digital, the Palace has made
conscious efforts to go
paperless and replace
most of our promotional
materials and collaterals with
QR codes instead.
region’s first vegan rooms – where all
welcome and turndown amenities are
vegan-friendly, woollen carpet has been
replaced with natural wooden flooring,
towels and robes are created from
eco-conscious bamboo materials, along
with a fully stocked vegan minibar and
in-room dining menu.
In addition, observing the implemen-
tation of AI and demand for all things
digital, the Palace has made conscious
efforts to go paperless and replace
most of our promotional materials and
collaterals with QR codes instead. As
the higher demand in travel has resulted
in a surge in hotels and Airbnb, compe-
tition in price and experience poses a
long-term challenge and the key is to
maintain quality and standard without
compromising on the guest experience.
What further developments can we
expect from the brand?
As we continue to diversify our culi-
nary offering, we are looking forward
to launching more food and beverage
outlets in the foreseeable future. In 2023,
alone, we opened several innovative eat-
eries including Lebanese Terrace, ALMA,
Broadway, and Sand & Koal.
As a family friendly resort, it’s important
for us to also expand on our offerings
for kids. As such, we’ll be introducing the
Kids Palace, which is currently under
Page 39
Varied architectural elements,
such as deep openings, high
arches, decorative shapes, the
long hallways, terraces and high
ceilings decorated with inlays of
gold are used.
Martabaan by Hemant Oberoi, Hakkasan,
Talea by Antonio Guida, Lebanese Terrace,
Broadway, ALMA, and Sand & Koal.
How, according to you, is the hospitality
industry evolving? What is your vision
for the hospitality segment in the Middle
East?
The hospitality industry has changed
organically over the years: with the ease
and convenience of travel, the connec-
tivity and accessibility through the world
wide web, and lastly the vastness of
social media platforms.
The world of travel is at our fingertips.
It’s instantaneously available with the
swipe of a credit card, allowing us to fly
across continents and fulfil our desires,
pre-conditioned by Instagram feeds and
travel documentaries. All playing to our
natural desire to broaden our horizons
and immerse ourselves in new experi-
ences. Whether it is the dream holiday
in the Maldives, an anniversary dinner
at a three-starred Michelin restaurant,
or an expedition through the Himalayan
mountains.
The Middle East has more to after than
meets the eye and appeals to a larger au-
dience than before. Factors like increas-
ing tourist arrivals, mega-events like the
Formula 1 Abu Dhabi Grand Prix, and eas-
ing visa regulations lead to the industry’s
growth. And with regional governments
actively supporting the development
of business, leisure, and entertainment
centres through significant investments,
the MENA region is quickly becoming a
hub of activity with a long list of events in
the pipeline including cultural, immersive,
culinary experiences.
construction, next year. We’ll also be
enhancing the Palace Suites which
has stayed true to the Palace’s identity
since its inception to elevate our guest
experience.
Tell us about the palace's restaurants
and bars, and how they provide a
unique experience.
Whether it is a light business lunch,
sophisticated dinner, or large event, we
offer the flexibility to experience food
without limitations, without compro-
mising on quality, service, and luxury. All
of this makes us the ultimate culinary
destination in Abu Dhabi.
Guests can take their pick from the
wide array of outlets we offer including
Vendôme, Café Fountain, Episodes,
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Trending
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Setting a
NEWBENCHMARK
N
orth 51 Consult-
ing,leading project
management firm in
the UAE and premier
fit-out contrac-
tor Havelock One
Interiors announce
the completion of its
most recent project,
a 4,682sqft. flag-
ship store for iconic
fashion designer Manish Malhotra at Dubai Mall’s
Fashion Avenue. This transformational project
demonstrates the designer’s global expansion
goals while also demonstrating his dedication to
craftsmanship and creativity.
As Manish Malhotra embarks on a global jour-
ney, the store has been reimagined into an opulent
palatial futuristic International Flagship. Collabo-
rating with the visionary Indian interior designer,
Gauri Khan Design Studio, the project pays hom-
age to Manish Malhotra’s cherished history in the
Indian Fashion Industry while commemorating
his remarkable legacy.
The interiors feature exquisite chandeliers,
decorative wall art, distinctive wall textures, and
marble flooring complemented by custom-made
bespoke furniture from Gauri Khan Designs. Ad-
ditionally, 3-meter diameter ceiling roses, tailored
GRG Capitals, and Corbels on columns, along with
bespoke decorative lighting adorned with white
gold leafing, instill the flagship retail space with a
vibrant atmosphere. The jewellery room and VIP
areas incorporate the brand’s essence, fostering
harmony and a fusion of fashion embodied in
design right from the store’s main entrance.>>>
AS INDIAN FASHION DESIGNER Manish Malhotra EMBARKS ON HIS GLOBAL JOURNEY, NORTH
51 CONSULTING COMPLETES HIS SHOWROOM AT DUBAI MALL'S FASHION AVENUE IN COLLABORATION
WITH GAURI KHAN DESIGNS AND HAVELOCK ONE INTERIORS.
PHOTOGRAPHY© ALEX JEFFRIES
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40
T
one-on-tone sophisticated
colour palettes and spe-
cially curated decorative
motifs create a perfect marriage
between Manish Malhotra cou-
ture collections and intricate,
glamorous jewellery. Every fold
of material in the store whispers
stories of heritage, love and
timeless grace, celebrating
the regal beauty within every
woman.
Director of project manage-
ment, Natasha Abbas, led the
North 51 Consulting team in
commercial management, pro-
ject management and construc-
tion management. Partnering
with Gauri Khan Designs
and Havelock One Interiors,
North 51 played a pivotal role
in delivering a space that truly
encapsulates Manish Malhotra’s
distinctive style.
This project serves as a painted
portrait of the highest project
execution standards, demon-
strating North 51 Consulting’s
meticulous focus on quality,
design, and attention to detail.
Utilising innovative, traditional
and modern build materials, the
execution has been carried out
on a futuristic project delivery
platform. Managing design
teams from the prestigious Gau-
ri Khan Design Studio in India
and Havelock One Interiors in
the UAE showcased North 51’s
commitment and capability in
bridging the gap between the
UAE and India on an interna-
tional platform.
“We are honoured to be a part
of this iconic project. Manish
Malhotra’s designs have long
been recognized as a master-
piece of beauty and glamour em-
bodying classic and opulent de-
signs, and we were determined
Manish Malhotra's flagship store marks the culmination of a collaborative effort between North 51 Consulting,
Gauri Khan Designs and Havelock One Interiors.
Manish Malhotra’s designs have long been recognized as a masterpiece
of beauty and glamour embodying classic and opulent designs, and we
were determined from the outset in our commitment to delivering a
retail space that mirrors his creative vision
Trending
from the outset in our commit-
ment to delivering a retail space
that mirrors his creative vision,”
states Natasha Abbas, director of
North 51 Consulting.
The high-end fashion retail
store stretches the horizons
of fashion and interior design,
seamlessly blending old charm
and Modern futuristic India.
The design represents a new
milestone for Manish Malhotra,
marking his presence in one of
the most prestigious capitals of
innovation, Dubai.
The flagship store opened its
doors recently, marking the
culmination of a collaborative
effort between North 51 Con-
sulting, Gauri Khan Designs and
Havelock One Interiors. This
landmark project signifies a
harmonious blend of creativity,
innovation and luxury, setting a
new standard in the global cou-
ture landscape..
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Inspiring Solutions
For Tomorrow
IDEAL STANDARD MENA
T + 97148042400 | E idealstandardgulf@idealstandard.com
IDEAL STANDARD DESIGN & SPECIFICATION CENTRE
Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000
www.idealstandardgulf.com
Page 44
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design-middleeast.com
Art
Can you walk us through your journey?
I began my career as a personal collector. I
was always passionate about art and jewellery
and would inevitably find myself scouring the
world, looking for interesting and beautiful
pieces to discover. It didn’t matter where I was
or which country I was in. As an avid collector,
you tend to see each piece as a prized artefact
that you’re lucky enough to care for, for a time.
Over the years, this naturally evolved into my
life mission as I had learned so much about
the industry throughout this period. I had built
great friendships and had relationships with
so many amazing people that I’m proud to call
colleagues, collaborators, and partners today. I
get to work with everyone from new, inter-
esting brands and artists to many of the most
legendary businesses in the world. Everyday, I’m
grateful that I get to live this life that I love, and
I take the responsibility of finding and sharing
the beauty and stories behind each piece with
the world incredibly seriously. A2Z was born
from this vision. It’s my effort to bridge the gap
between collectors and enthusiasts and the fas-
cinating world of jewellery and art and inspire a
new generation of skilled collectors. It's been a
journey of discovery, learning, and connecting
with people and cultures, which has been both
humbling and enriching.
What is A2Z? Can you tell us more about
your vision for it.
I wanted A2Z to be more than just a curator of
jewellery and art; I see it as a platform through
which I can find the perfect match for seasoned
collectors and enthusiasts that resonate with
their personal stories, tastes, and preferences.
Our wider vision is to make art and jewelry
accessible to everyone, including anyone just
beginning their journey. We want to use our
expertise and unique positioning to be a trusted
advisor and friend, guiding clients, to find pieces
they will love. The art and jewellery world is
vast and can tend to be overwhelming and even
intimidating to newcomers. A2Z is here to show
them how to invest successfully and curate a
great collection of storied pieces they can love.
The art of
Abdulrahman
Alzayani, founder of
A2Z, is a well-known
art and jewellery
collector.
Christie’s Private Sales is proud to present The Beauty of Colour: A Selling Exhibition of Coloured Diamonds and
Gemstones, in collaboration with A2Z, from 10 to 13 January.
collecting
Abdulrahman Alzayani, founder of A2Z
explains his path as a renowned collector of art and jewellery,
the process of creating an installation for an event, and his
thoughts on the Gulf heritage and its amazing torytelling.
If you had to describe art in three words. What would they be?
Storytelling, emotive, investment. It’s very challenging to describe
art in three words, but if I have to, I’d choose 'Storytelling' as my
first, though the word itself doesn’t do this justice. I see it as a
window into or a passport to an artist’s view of the world, or a Gme-
stamped interpretation of beauty that is itself a story. That leads
me to my next word, Emotive.' Art should stir up an emotional
Page 45
design-middleeast.com
43
response through the story it tells a
specific audience. This is what makes it
a good 'Investment,' which is my third
word.
How would you position Gulf herit-
age and its storytelling?
The Gulf has a rich and diverse artistic
and cultural heritage that’s deeply
rooted in history and tradition. It was
once the ancient crossroads for Asian
trade through to Europe and vice versa,
becoming a booming trade hub and a
beacon for a lot of the world’s finest
artisans and craftsmen at the time. This
was the period that established our
deep-rooted relationship and story with
precious metals and jewels, sparking
a boom in our high jewelry and art
trades. Today, jewellery is an intrinsic
part of our cultural heritage, a unique
blend of long-standing tradition and
ultra-modern handcrafted pieces that
use the latest cutting-edge technologies.
Gulf heritage is reflected in our creative
storytelling, with each piece, whether
art or jewellery, layered with finer
country-wise nuances, which itself is
the result of millennia as a melting pot
for rich hospitality and trade cultures.
I’m proud that Gulf collectors are now
considered among the most sophisti-
cated in the world; global nomads pre-
serving our rich heritage and embracing
the future. Once again exporting our
story through beautifully designed, and
hand-crafted treasures to the world and
bringing the world's treasures back.
What is your thought process while
curating an installation for an event?
Curating for an event is a meticulous
process of selection as each piece
should serve a function and resonate
with a particular event's audience. Each
piece will come under a lot of scrutiny
and must not only stand on its own
in terms of quality and authenticity
but also contribute to the overarching
theme of the event. There are so many
factors I consider for any event at vary-
ing levels, but the audience, the event's
purpose, and how each piece can start
a dialogue are my focus. It's about
creating an immersive experience that
tells a great story and leaves a lasting
impression.
What would be your advice to
newcomers who are investing them-
selves to be avid art collectors?
Start with what resonates with you
personally. Don't be swayed by trends
or names, but look for pieces that
speak to and excite you personally.
That’s what really matters at the end
of the day. Try to learn something
about the artists, their processes, and
the stories behind their works. And
most importantly, be patient. Trust
your instincts and treat every piece
as a discovery. To build a collection
of treasures you love takes time. First
and foremost, collecting is about the
journey, not the race itself, so surround
yourself with people you’d enjoy shar-
ing the journey with.
Stunning diamond flower
brooch: The stylised spray with
pavé-set Fancy Pink diamond
leaves of 15.00 carats in total,
centring upon a cluster of
22 brilliant-cut, pear and
marquise-shaped diamonds of
63.66 carats in total, mounted
in gold, 11.0 cm.
Fancy light pink heart
diamond ring: Fancy
light pink heart-
shaped diamond of
1.22 carats, 18k pink
gold, designed by VA.
A2Z bridges the gap between
collectors and enthusiasts
and the exciting world of
jewels and art, inspiring a
new generation of qualified
collectors.
Gulf heritage is reflected in our creative storytelling, with each
piece, whether art or jewellery, layered with finer country-wise
nuances, which itself is the result of millennia as a melting pot
for rich hospitality and trade cultures.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
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design-middleeast.com
Wishlist
CHRISTMAS IS
HERE!
The lovely wreath,
warm and inviting, is
a must-have for any
Christmas cheer.
www.zarahome.com
MONKEYING AROUND!
The SAGA MONKEY Tray
will add a festive touch to
the space. This adorable
ornament, available in three
different hues, adds happiness
and liveliness to any themed
setting.
www.casalusso.ae
SOUND OF MUSIC
SONOS introduces Move
2, a premium portable
speaker for playing all
your Christmas carols--
ideal for al fresco dinners
and campfires beneath
the stars, as well as
stadium tailgates and
poolside parties.
www.sonos.com
It's time to decorate your home with holiday cheer
and and heartfelt decor elements.
WHEN
YOU'RE
HAPPY
& you know it...
BEAUTY & ROMANCE
RUSSELL & ROSE HOME
debuts in the UAE with its
first collection, "A Caribbean
Love Story," which is perfect
for the holiday season.
@russellandrosehome
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
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design-middleeast.com
FOCUS HERE!
This festive season's selection,
which has a distinct blend
of personality and style, is a
testament to AURA LIVING'S
commitment to combining
streamlined designs with
optimum comfort and elegant
creativity, just like this rust chair.
@auraliving
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
45
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46
design-middleeast.com
Wishlist
DROP DEAD GORGEOUS
These SKLO droplet
vessels are a collection of
seven small- to medium-
sized vessels made of
hand-blown glass, each
unique in shape and
colour.
www.caspaiou.com
SAY IT WITH FLOWERS!
Decorate your spaces using
the LEGO BOTANICALS
COLLECTION. these
captivating sets of plants and
flowers, lovingly crafted from
ingeniously designed LEGO
bricks are sure to brighten any
area and add a bit of glitz to
any special occasion.
www.lego.com
ETHICALLY CRAFTED
The Loom collection is famous
for its meticulously curated
assortment of sustainable,
elegant, and ethically
manufactured products
meant to enrich contemporary
living spaces, influenced by
Australian and Scandinavian
designers.
theloomcollection.com
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D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
47
SUBTLE ACCENTS
Explore DANTONE
Home's newest holiday
accessories and embrace
the season with a warm
and inviting home.
www.dantonehome.com
design-middleeast.com
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design-middleeast.com
RAFFAELE SAPORITI, CEO OF Saporiti Italia, discusses the brand's relationship
with d3 and the Dubai Institute of Design and Innovation (DIDI), and how the 'Saporiti
Design Experience' will provide an exclusive platform to a select group of DIDI students.
What did you think of your experience at Dubai De-
sign Week and the feedback you received?
Saporiti Italia has a direct presence in Dubai since year
2002. Since then, I have been here many times and I
have experienced the energy that has shaped the city
as it is now. Dubai Design District (d3) and the Dubai
Design Week have given another strong contribution to
the growth of the UAE, especially from a cultural point
of view.
Could you tell us more about your collaboration
with DIDI and the competition?
Our idea was to mark our presence at d3 (we are here
in Dubai since 2001, but we just moved there this year)
with a cultural initiative. Rather than proposing a “com-
mercial” event during the DDW, we wanted to offer a
“design experience” to the local design community.
Working with the students, for us, means working with
and for the future.
Interview
48
IS THE WAY
FORWARD
INNOVATION
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
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49
How do you envision the
famous ‘Miamina’ being
reinterpreted after the
winning design is select-
ed, and what do you ex-
pect from the students?
We expect that the DIDI
students will re-design the
chair with their new and
young sensibility towards
sustainability, technology,
social interaction, etc. And
with a touch of “local ex-
pression” because they live
and study here, in Dubai.
How will this competition
assist shape the futures
of the chosen students,
especially their exposure
to the world?
The results of all the DIDI
students research will
be displayed in Dubai in
March 2024.
The most interesting
(and feasible) chairs will
be also manufactured as
prototypes and displayed
at d3, with a special event
dedicated to this project.
The prototypes will be dis-
played also in Milan, during
the Milan Design Week,
in April 2024. The entire
team behind the design
for the “best chair” will be
offered an educational
trip to Milan. In any case,
all the students, winning
or non-winning, will learn
from their interactions
with Saporiti Italia and they
will have an international
exposure of their studies
and works. In fact, Saporiti
Italia will create those two
special events in Dubai and
in Milan, and it will also
strongly communicate this
laboratory internationally.
With the brand's office
located in d3, how do you
plan to capture a por-
tion of the market share
where competition is
fierce?
The key point of the
Saporiti Italia international
activity is the creation of
a direct “Saporiti base” in
a very interesting mar-
ket. The Saporiti bases (in
Milan, Montecarlo, Dubai,
Singapore, Shanghai and
Lagos) are not simply
furniture showrooms,
but project management
offices, with qualified
technicians and design-
er, who help the Italian
headquarters to propose
and to execute completely
customised projects.
This is the key to our
work and success: We do
not sell furniture or inte-
riors. We create bespoke
solutions, totally tai-
lor-made to the needs and
to the personality of every
client. Saporiti Italia has a
unique business model, of-
fers a mix of historical tra-
ditions, unique craft skills,
advanced technology, and
total customisation. It’s a
process very difficult to
implement, but it offers
very special results.
What are your latest
offerings for the Middle
East clients?
We have done some
interesting projects in the
Middle East. Among the
most interesting projects,
the First and Business Class
lounges at Hamad Interna-
tional Airport in Doha and
Volante Tower in Dubai.
Volante is a very sophisti-
cated residential tower in
Dubai Business Bay.
After completing all the
interiors of Volante Tower
One, Saporiti Italia was
awarded this year the con-
tract to design and to sup-
ply all the bespoke interiors
of Volante Tower Two.
This included the fit-out,
decoration and furnishing
of approx. 20.000sqft of
public areas (lobby, lounge,
private restaurant, gym,
spa, business centre) and
three show-flats ranging
from 5.000 to 10.000sqft
of net area. The project
has just begun and will be
completed by mid 2024.
How distinct are this
region's choices and
expectations from those
of other regions?
Saporiti Italia has done
projects in many areas of
the world. Every country
has a different need, a
different culture, a differ-
ent taste. What we try to
do is to infuse our Italian
traditions and style into the
specificity of an interna-
tional project, to create
a perfect blend for our
clients.
I must say that in the UAE
the recent development
of interesting and very
advanced architectural
projects, has facilitated our
proposal of innovative in-
teriors, more than in other
regions. I believe that this
trend will continue also in
the coming years.
Who would be your big-
gest clients in the region
and how do you intend to
build a long-term rela-
tionship with them?
We work easily with impor-
tant real estate developers
and with private clients, for
their residential projects.
We work with international
corporations or with local
companies, to do their of-
fices or their showrooms.
Once again, the key in
the Saporiti Italia business
model is the flexibility and
the capacity to understand
the clients’ needs and to
propose them the most
appropriate solutions.
In terms of long-term
relationships, if you work
successfully with a client,
the client will likely return
with another request in
the future. Or, even better,
the client refers you to
his contracts and friends.
And I must state that
the majority of our sales
stem from this point: the
majority of our clients are
repeat customers or clients
recommended by previous
customers.
RAFFAELE SAPORITI, the CEO of Saporiti Italia, spearheading Italian design solutions in the Middle East.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
I must say that in
the UAE the recent
development of
interesting and
very advanced
architectural projects,
has facilitated our
proposal of innovative
interiors, more than in
other regions.
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50
Project
GOOD
OF
STUDIO ARTHUR, one of Brazil's leading design firm's latest residential
project BD House in São Paulo provides privacy while the carefully
curated interiors provide a feeling of openness and warmth.
design
The power
Page 53
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design-middleeast.com
51
F
or the project, the
customers inherited
a block of land at a
working farm in an
area rich in wildlife
and palm trees in
Jasra, Kingdom of
Bahrain; nevertheless,
farming practises
are declining in
favour of more
profitable industries
such as development. The clients wanted
to preserve as much of the landscape as
possible to support the existing wild life and
greenery, so any proposal had to support
this brief, and any future house had to be
connected to nature, and the proposal had
to include a vegetable patch where the
clients could grow their own produce.
The design of the project started in 2017,
and went on site in April 2019, and faced
many delays due to COVID-19. The project
was finally completed and occupied in
November 2022, and therefore the villa has
been occupied for one year.
The plot area was 4000sqm with the
building having a BUA of 2100sqm out of
which 700 sqm of that is for the basement.
The total BUA area above ground is
therefore 1400sqm with site coverage of
approx. 35%. It is important to note that as
per the planning regulations in Bahrain site
coverage is allowed up to 55% however it
was decided very early on that the owners
wanted to not utilise the allowable coverage
and to have more landscape than building.
The concept of Jasra house was to create
an architecturally inspirational piece
of design carefully curated around the
lifestyle of the clients. It is a culmination
of a research driven piece of architecture
meticulously detailed that borrows ideas
from vernacular architecture in the Gulf
re-interpreted by using contemporary ideas
and living standards. S&S designed a villa
with an open courtyard in the middle where
every room with large glazed surfaces >>>
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Project
The location is in a part
of Bahrain known for its
agricultural past and lush
beauty. By incorporating
plants into the architecture
and stressing the historical
value of the location, S&S
intended to create a building
that felt connected to nature.
looks onto nature thus creating a catalyst for
social engagement and an opportunity for the
family to interact especially in a world where
social media is slowly eroding the family unit.
The site is in a region of Bahrain rich in
agricultural history and greenery. S&S aimed to
create a building that felt connected to nature
by incorporating plants into the architecture
and emphasising the historical significance of
the site. They also addressed having a basement
that held all of the services with the customer
very early on, which meant that as much of the
site could be left to be enjoyed as a planted space
and to debate the rising cost of energy and water
shortages.
One of the primary challenges was to find a
suitable contractor that can deliver to such
quality and workmanship and to understand the
level of details and complexity that is required
and a building that can meet the budget. The next
challenge was to ensure that all M&E systems
are designed to be hidden away from the naked
eye and thirdly to find a glazing and aluminum
system that can provide the height of 4m clear
glazed surfaces and be able to slide and perform
in the extreme temperatures in the Gulf with
temperatures regularly reaching upto 49 degrees
in the summer. S&S says that the clients were
excellent to work with, they worked closely
with their office and were very supportive of
the overall design vision throughout the many
challenges the project faced and remained
committed throughout the process.
The structure was designed in post tensioned
concrete which meant there was an overall saving
of about 20% in the use of reinforced concrete
thus making the structure more environmentally
conscious.
The design studio collaborated closely with
Otima, an aluminium and glazing system that
performs at 4m heights, provides thermal
efficiency in high temperatures, and allows
maximum visibility while maintaining very
slender profiles. The Otima team was really
helpful and provided S&S with technical skills to
help them reach the project's overall objective.
The glass also gave an opportunity and a sense of
interconnectedness between the rooms and with
nature.
The firm takes a unique approach to each
project, paying close attention to details.The
family dining table, for example, was designed by
us to be constructed of travertine; the table was
made by a specialist stone mason in Italy from
a pre-selected block of marble and delivered to
Bahrain; the table weight around one tone and
had to be lifted into place by a specialist crane.
These nuances take a long time to complete, but
they make or break the project. This philosophy
runs through everything they do at S&S
architects.
One of the first decisions they made early
on in this project was to create a basement to
house all of the services, parking, and M&E
equipment. They investigated the villa's thermal
performance and shading plan. The entire
AC conditioning system is based on a VRF
technology, which is more energy efficient and
reduces electricity demand by 40%. The villas'
walls were well insulated, and open glass spaces
were located away from or recessed from direct
sunlight to reduce solar gain.
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design-middleeast.com
The firm takes a unique approach to each project, paying close attention to details.
The team installed an RO plant to purify
municipal water to drinking grade and S&S
used the redundant water from the RO plant
back to be used for the landscape. All other
equipment such as the water tanks, pumps
were located in the basement. This is unique
in Bahrain, where mechanical equipment is
frequently located on the top. The benefits
of storing all of this equipment in the
basement included having cold water in the
summer months and having the equipment
last longer, eliminating the need for
maintenance and equipment replacement.
This structure highlights how good
design can have a positive impact on how
good residential architecture can be. It has
certainly had a very positive impact on the
clients; they are quite delighted to live in the
house and can observe firsthand how smart
design can improve one's outlook. Also,
this piece of architecture has taught other
designers that there is a chance to create
design-led architecture.
S&S aimed to create a building that felt
connected to nature by incorporating plants
into the architecture and emphasising the
historical significance of the site.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
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design-middleeast.com
How can the HVAC industry strategi-
cally prioritize decarbonization efforts
while ensuring growth plans, and what
specific technologies or approaches
should companies focus on to achieve
these goals?
Strategically prioritizing decarbon-
ization efforts and ensuring energy
efficiency advancements in the
HVAC industry requires a com-
prehensive approach that aligns
with growth plans. Here are some
tailored strategies for achieving
these goals:
1. DEVELOP A GREEN ROADMAP/
/SET CLEAR OBJECTIVES/ Define spe-
cific, measurable, and time-bound
goals for decarbonization and
energy efficiency improvements.
/INTEGRATE WITH GROWTH PLANS/
Align the green roadmap with
overall business growth plans to
ensure sustainability is a core ele-
ment of the company’s expansion
strategy.
2. INVEST IN RESEARCH AND
DEVELOPMENT/
/INNOVATIVE HVAC TECHNOLOGIES/
Allocate resources to R&D for the
development of cutting-edge
HVAC technologies that are both
energy-efficient and low-carbon.
JOURNEY
Decarbonization
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
IN CONVERSATION WITH SAMER ALAWIAH,
MANAGING DIRECTOR AT DAIKIN UAE
Decarbonization
TOWARDS
Prioritising
decarbonisation
activities and
advancing energy
efficiency in the HVAC
business demands a
holistic approach that
matches with growth
ambitions.
Page 57
design-middleeast.com
55
Daikin installed 1,000 solar panels
with a capacity of 515 kilo-
watt-peak (kWp) on the roof of
Daikin’s regional headquarters in
Dubai, meeting more than 80% of
the energy consumption needs.
This initiative was commissioned
with Yellow Door Energy. We
moved closer to our Net Zero by
2050 target with the launch of a
new solar plant at its headquarters
in Dubai.
4. SMART BUILDING SOLUTIONS/
/IOT INTEGRATION/ Expand the use of
IoT technologies and smart sensors
to enable predictive maintenance,
optimize system performance, and
enhance overall energy efficiency.
/DATA ANALYTICS/ Leverage data
analytics to identify patterns and
opportunities for further efficiency
improvements.
3. EMBRACE ELECTRIFICATION AND RENEWABLE ENERGY/
/TRANSITION TO ELECTRIC HVAC SYSTEMS/ Invest in electric-powered
HVAC systems to reduce reliance on fossil fuels.
/ RENEWABLE ENERGY INTEGRATION/ Incorporate renewable energy
sources like solar and wind into HVAC systems, either through
on-site generation or partnerships with renewable energy pro-
viders.
5. EMPLOYEE TRAINING AND ENGAGEMENT/
/SKILL DEVELOPMENT/ Provide training
programs for employees to enhance
their skills in installing, maintaining,
and optimizing energy-efficient HVAC
systems.
/EMPLOYEE ENGAGEMENT/ Foster a culture
of sustainability and environmental re-
sponsibility among employees to drive
collective efforts toward decarboniza-
tion.
6. STRATEGIC PARTNERSHIPS/
/COLLABORATE WITH GREEN TECH COMPA-
NIES/ Form partnerships with companies
specializing in green technologies to
leverage synergies and accelerate the
adoption of sustainable HVAC solutions.
/INDUSTRY ALLIANCES/ Join industry alli-
ances focused on sustainabil
7. REGULATORY COMPLIANCE AND
CERTIFICATION/
/STAY AHEAD OF REGULATIONS/ Proactive-
ly monitor and comply with evolving
environmental regulations related to
HVAC systems.
/CERTIFICATIONS AND STANDARDS/ Seek
certifications and adhere to industry
standards that demonstrate the compa-
ny’s commitment to sustainability >>>.
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
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8. CUSTOMER EDUCATION AND
ENGAGEMENT/
/PROMOTE GREEN HVAC SOLUTIONS/
Educate customers about the
benefits of energy-efficient and
low-carbon HVAC systems, em-
phasizing long-term cost savings
and environmental impact.
/OFFER INCENTIVES/ Provide incen-
tives for customers to choose
sustainable HVAC options, such
as discounts or extended war-
ranties.
In conclusion, Daikin is dedicat-
ed to achieving its Net Zero ob-
jective by 2050 through a strate-
gic blend of innovative products,
advanced technologies, and
comprehensive solutions and
services. By integrating these el-
ements, Daikin aims to establish
itself as a leader in sustainability,
meeting the growing demand
for energy-efficient and environ-
mentally friendly solutions.
When it comes to climate change,
what role do collaborations play in
the HVAC industry’s journey towards
decarbonization, and can you provide
examples of successful partnerships
that have made a significant impact?
Collaborations play a crucial role
in the HVAC industry’s journey
towards decarbonization by
fostering knowledge-sharing,
driving innovation, and collec-
tively addressing the challenges
associated with reducing carbon
emissions. Successful partner-
ships can result in the develop-
ment and adoption of more sus-
tainable technologies, practices,
and standards.
For example, our collaborations
with reputable agencies such
as ASHRAE (American Society
of Heating, Refrigerating and
Air-Conditioning Engineers),
AHRI (Air Conditioning, Heating,
and Refrigeration Institute), USG-
BC and many more assist consid-
erably at agencies to conduct
research and develop stand-
ards for energy-efficient HVAC
systems. Collaborations with
universities help in development
of new products, refrigerants and
technologies.
In the UAE, one of our most
impactful and successful partner-
ships is our collaboration with
ESCO companies and specialized
financial institutions that assist
owners in accelerating their deci-
sion-making processes for the
modernization and refurbishment
of their existing AC systems with
our new, energy-efficient ones.
Considering the emphasis on inno-
vative solutions within the HVAC-R
industry, what are some specific
technological advancements or prac-
tices that companies should adopt
to contribute meaningfully to climate
action efforts?
Our technologies are made
to take care of people and the
planet. From the product devel-
opment stage itself, our team
of experts focuses on designing
products that limit their impact
on the environment.
Upgrading and retrofitting air
conditioning systems constitute
proactive measures in mitigating
climate change. As known, the
majority of the environmental
impact of AC systems comes
from their usage. In the UEA,
there are more than 5 million
existing HVAC units, 12-15 years
old, that are up for upgrades.
Daikin prioritizes energy-effi-
cient retrofits, introducing the
R32 refrigerant, which cuts CO2
emissions by 72% compared to
the previously popular R410a.
The company’s latest inverter
D E S I G N M I D D L E E A S T | D E C E M B E R 2 0 2 3
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design-middleeast.com
57
technology, adjusted for seasonal temperatures, can
reduce energy costs by up to 50%.
For new constructions, Daikin champions eco-friendly
solutions like the VRV AC systems and inverter screw
chillers with VVR technology. The company provides
extensive support through its team of solution spe-
cialists and has launched several innovative products,
including the R32 inverter units, a preferred choice for
modern homes. These new solutions not only offer en-
hanced comfort but also improve air quality and energy
efficiency.
When it comes to villas and horizontal developments,
there are currently hundreds of thousands of units con-
structed over a decade ago, each equipped with AC units
ready for an upgrade. These structures present a notable
opportunity for retrofits, utilizing our advanced technol-
ogy, “Daikin VRV.” This intelligent system is capable of
efficiently supporting multiple rooms, contributing signifi-
cantly to the reduction of relatively high electricity bills.
For relatively high structures of larger cooling capacities,
Daikin has succeeded consistently at refurbishing and
modernizing various projects with our unbeatable inverter
air cooled chillers that lead to great savings exceeding 30
and 40 % in some cases and aided owners and operators
at reducing their utility bills.
In the context of new constructions, Daikin promotes
eco-friendly solutions, primarily emphasizing inverter
systems in DX and chilled water solutions. The company
provides extensive support through its team of solution
specialists to a broad spectrum of stakeholders, includ-
ing owners, engineers, designers, and operators. We
introduce innovative products and refrigerants designed
for adoption in modern urban developments. These
solutions aim to enhance comfort, as well as improve air
quality and energy efficiency.
Daikin with our direct and indirect channels has suc-
ceeded at modernizing & furnishing thousands of pro-
jects with cutting-edge solutions and we are committed
at multiplying our efforts to maximize our positive impact
towards the UAE, the environment, and the generations
to come.
How can HVAC companies localize their operations to align with
environmental goals, and what measures can they take to ensure
their activities benefit the communities in which they operate?
Due to differences in individual aspirations toward com-
bating climate change, unique environmental regulations
and guidelines in each country, as well as distinct HVAC
practices landscapes, companies’ implementations and
practices of environmental strategies can never be uni-
form worldwide. That is why it is imperative for corpora-
tions like ours to uniquely identify the local environmental
and decarbonization practices in every country they
operate in.
Daikin’s Environmental Vision aligns with the UAE’s Net
Zero by 2050 strategic initiative. We are strongly commit-
ted to mutual environmental goals. This commitment is
evident through a wide spectrum of practices that reflect
our dedication to the UAE and the environment.
Such practices can be summarized in:
1- Continuous engagement with Factories and R&D for
developing the most adequate product, technology and
solution to meet the rising local environmental guidelines
and local authorities’ regulations.
2- Hiring local talents with vast local experience in ad-
dressing and tackling local environmental aspirations.
3- Continuous Learning and development of Daikin
UAE Human assets to champion and advocate the most
advanced energy efficient solutions, services as well as
practices.
4- Constant engagement with local stakeholders for
analysis and continuous improvement. >>>
DAIKIN’S ENVIRONMENTAL VISION
ALIGNS WITH THE UAE’S NET ZERO
BY 2050 STRATEGIC INITIATIVE.
THIS COMMITMENT IS EVIDENT
THROUGH A WIDE SPECTRUM OF
PRACTICES THAT REFLECT OUR
DEDICATION TO THE UAE AND THE
ENVIRONMENT.
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Decarbonization
To create a holistic approach to sustainability and climate-friendly
practices, it is imperative for every corporation to engage with every
member and entity in the countries and societies they operate in.
Collaborations with universities help in development of new products, refrigerants and technologies.
TOGETHER WITH OUR PARTNERS
AND STAKEHOLDERS, WE CAN
HAVE AN IMMENSE COLLECTIVE
ENVIRONMENTAL IMPACT AT
REDUCING CARBON FOOTPRINTS.
Samer Alawiah
Managing Director at Daikin UAE
"
"
5- Undivided focus at development
third parties for best optimal oper-
ations and maintenance of the air
conditioning systems.
6- Constant advocacy on clean air,
indoor air quality as well as noise pol-
lution reduction
7- Swift local agility at revisiting our
decarbonization action plans in an at-
tempt to always improve and advance
results.
In terms of collaboration, how can HVAC
companies work together with other
stakeholders such as governments, NGOs,
and local communities to create a holistic
approach towards sustainable and cli-
mate-friendly practices?
The internal shift in mindset toward
a sustainable future must be the core
focus of every organization’s culture
and conduct. To create a holistic
approach to sustainability and cli-
mate-friendly practices, it is imperative
for every corporation to engage with
every member and entity in the coun-
tries and societies they operate in.
At Daikin, we collaborate with gov-
ernments and their respective bodies
for continuous engagement on the
latest technologies and their positive
impact, as well as the evolving local
environmental guidelines. We also
work with academic bodies to dissem-
inate adequate knowledge into their
communities about the importance of adopting the latest advance-
ments in their daily practices.
I am confident that the future will bring various incentive programs for
residents and communities, and we are more than willing to engage for
the optimal development of such credit/incentive systems.
I would like to conclude with highlighting again and again our undi-
vided focus and commitment at taking an impactful role in the battle
against climate change. Together with our partners and stakeholders, we
can have an immense collective environmental impact at reducing car-
bon footprints. As representatives of international or local organizations,
our mindset must adhere to the fact that there would be no future with
growing financials if there is no serious investment into sustainability and
environmentally friendly practices.
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60
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