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design-middleeast.com F E B R U A R Y 2 0 2 4 D E S I G N M I D D L E E A S T Interiors and architecture from the Gulf, Levant and beyond This conceptual sphere is part of HANSGROHE'S Green Vision concept study, which focuses on personal hygiene and the need for a mental retreat. The flexible dome armchair provides a multi-sensory experience while conserving water and energy, resulting in lower CO2e emissions. BEING AHEAD time OF MARTIAL GIL VICE PRESIDENT SALES, MEA, CIS, AND LATAM, HANSGROHE SE Innovation, sustainability and brand's Green Vision 4SPACE/Design Agora draws influence from classical Greek elegance KEO International/Consultants The Warehouse Kuwait offers a unique shopping experience Dewan Architects/+ Engineers Innovative workspace for flydubai's new HQ in Dubai

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27232 Homes from AED 1,696,000 * *T&C apply Launching Sequoia, your woodland paradise A peaceful enclave hidden within the woodland. Choose from a range of well-appointed homes, from two-bedroom townhouses to six-bedroom signature villas. Every residence at Sequoia blends nature-inspired design and features with the latest smart home technology, bringing you environmentally friendly convenience and comfort.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 1 14 OP-ED Switch To Solar RONAK SHAH, founder of Wonderwall, shares a holistic approach to solar integration in home renovations. 16 EVENT PREVIEW Commitment To Excellence ELAINE O’CONNELL, Vice President – Design and Hospitality Division, dmg events, walks us through the exciting INDEX 2024 program, participating companies, and her vision for INDEX in the next five years 24 PROJECT Offering Unparallel Experience This unique shopping experience in Kuwait is inspired by modern industrial warehouses. Know more about KEO’S The Warehouse Kuwait. 28 F&B DESIGN Greek Glamour 4SPACE'S AGORA, located in the Edition Hotel in Downtown Dubai, is inspired by the Gatsby era and the majestic elegance of ancient Greece. 32 IN CONVERSATION F&B Guru Is Here! In conversation with Elements 20 Martial Gil, Vice President Sales, MEA, CIS, and LATAM, Hansgrohe SE, discusses adapting to changing customer needs, hotel bathroom renovations in the region, the latest offerings, staying ahead of the competition, sustainability, and the importance of personalization and customization in the industry. Hospitality's Managing Partners, JAD ABOUJAOUDE and FARAH GEORGE FARAH, about the ever- changing hospitality market, what distinguishes F&B concept SALMON GURU from others, and the trade's challenges. 36 FIT-OUT Innovation At Its Best What distinguishes COTERIE RESTAURANT & PRECISION FOOTBALL by Aujan Interiors as an outstanding example of fit-out and design. 40 NEW LAUNCH Living Inspiration! OBEGI HOME introduces the unique mono-brand Poliform for the first time in the UAE, and Design Middle East meets GAIA SPINELLI and MARCO SPINELLI, the second generation of the leading furniture firm Poliform to learn more about the brand and its ambition to thrill its clients. 44 RENOVATION Bright & Nice Broadway Interiors gives a fresh transformation to Make Up For Ever's workplace in Dubai Design District. 50 PROJECT Flying High On Design DEWAN ARCHITECTS + ENGINEERS created a modern and innovative workspace for flydubai's new headquarters in Dubai. 54 RESILIENT CITIES Key To The City PAOLO TESTOLINI, Principal, Global Sector Leader - Cities and Places at WOODS BAGOT, discusses resilience and why it is the most important survival tool for modern cities. 58 INTERVIEW To Explore ALBERTO BARBIERI, Managing Partner Magna Hospitality Management, discusses the design elements of Tàn Chá, challenges in the F&B market, and his hopes for 2024. 60 PICK OF THE MONTH Festive Feels Get inspired by HOME CENTRE’S Ramadan-inspired collection influenced by the region’s colourful heritage, allowing customers to reflect their own unique style at home this Ramadan. BEING AHEAD OF TIME The conceptual SPHERE is an area for mental relaxation. A flexible dome armchair with essential oil-infused warm water vapour creates a multi-sensory experience while conserving water, energy, and thus less CO2e emissions.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 6 design-middleeast.com /designmideast /designmiddleeast FOLLOW US ON @designmiddleeast /designmiddleeast Editor's note I t's wonderful to observe how the KSA's size is anticipated to be USD 4.08 billion in 2024 and USD 6.52 billion by 2029. The interior design market in Saudi Arabia is thriving as the country's construction sector is growing. A wide range of projects are taking place around the country, therefore it's time to recognise the most intriguing buildings, individuals, and leading firms. The first event in the lineup is the Design Middle East Awards KSA 2024, which will take place on March 4 at Voco Riyadh. We invite you to participate and express your love and support, as always. Cover is an interesting read with a candid conversation with Martial Gil, Vice President Sales, MEA, CIS, and LATAM, Hansgrohe SE, discusses latest innovations, staying ahead of the competition, and the brand's Green Vision Beyond Water: a radical reInterpretation of the bathroom. The concept study goes far beyond the usual sustainability triad Reduce - Re-use - Recycle: it's about Rethink – the radical rethinking of personal hygiene and the need for a mental retreat. On cover, we have this conceptual sphere which is a part of Hansgrohe's Green Vision concept study, which focuses on personal hygiene and the need for a mental retreat. The flexi- ble dome armchair provides a multi-senso- ry experience while conserving water and energy, resulting in lower CO2e emissions. It's a great way to looking at the future of bathrooms. Plus other fantastic reads include insight- ful op-ed pieces, projects, and interviews with industry leaders. With Ramadan nearing, our Pick this month is all about festivities and a happy vibe. Roma Arora Editor roma@bncpublishing.net @romaarora_ For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2024. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission. Printed by UPP S U B S C R I B E subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates T +971 4 420 0506 | F +971 4 420 0196 CEO WISSAM YOUNANE wissam@bncpublishing.net DIRECTOR RABIH NAJM rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY MARKETING EXECUTIVE AARON JOSHUA aj@bncpublishing.net DIGITAL MEDIA PRODUCER ALEXANDER BUNGAS Alexandar@bncpublishing.net

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Bringing order and beauty to the workplace Saarinen Table Eero Saarinen, 1957 Bertoia Side Chair Harry Bertoia, 1952 Explore knoll-int.com

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 8 design-middleeast.com News AtkinsRéalis enhances its core offerings with significant appointments in the Middle East A tkinsRéalis (TSX: ATRL), a fully integrated professional services and project management company with offices around the world, has announced key leadership appointments to support its advisory, planning and design services business growth in the Middle East. The new appointments are set to strengthen the company’s regional footprint while meeting clients and projects’ evolving needs to achieve sustainable growth. To help bring clients’ visions to life, AtkinsRéalis is investing in its design capabilities by establishing an architecture studio that brings together top-notch talent and embeds AI tools and purposeful design practices to create livable, sustainable and adaptable places fit for the future. This sees the appointment of Maxwell Connop as Regional Practice Lead, Architecture. He brings a wealth of over 30 years’ experience across the UK, Asia and the Middle East, and a broad portfolio of aviation, rail, hospitality and residential projects. Maxwell’s approach to design and architecture is underpinned by the core values of sustainability and creative digital tools to drive innovation and the long-term impact in the built environment. In addition, Andre Mourinha has joined AtkinsRéalis as Regional Head of Masterplanning and Urban Design. With an extensive and dynamic career spanning more than 16 years, he has been at the forefront of pioneering award- winning projects in Europe, Asia, Africa, and the Middle East. Recognised for his exceptional leadership skills and commitment to design excellence and innovation, Andre’s method strikes a perfect balance between ingenuity and commercial viability. “As the Middle East region continues to evolve and accelerate its decarbonisation journey while building resilience, our clients increasingly demand integrated, sustainable, and technology- enabled design and masterplanning solutions to address the challenges of population growth and climate change,” commented Matthew Tribe, Managing director, Planning, Design and Engineering, Middle East & Africa at AtkinsRéalis. “Through our end-to-end capabilities, our integrated team of subject matter experts play a pivotal role in providing strategic guidance across the design and urban planning portfolio. The leadership team additions will not only build on our successful track record, but also boost the regional transformation journey towards shaping people-centric, smart, and sustainable environments fit for the future.” AtkinsRéalis’ approach to providing seamless end-to-end capabilities in transport, infrastructure and buildings and places is further strengthened by establishing a dedicated Strategy and Advisory Business led by Johanna Staples, Regional Head of Advisory Services. With an international career spanning over 25 years, she has advised public and private sector clients on how to sustainably plan and execute their programs and projects across the built environment, transport and infrastructure industries. Since 2018, Johanna has led AtkinsRéalis’ regional advisory services growth, and her new role will be pivotal to integrating front-end advisory services and sustainable practices with the company’s core planning, design and engineering offerings. (Clockwise) Maxwell Connop, Johanna Staples, Adam Crozier, and Andre Mourinha

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design-middleeast.com 9 MAG expands internationally and announces a new Keturah project in Switzerland F ollowing the successful launch of the Keturah luxury concept in Dubai, MAG, one of the UAE’s leading real estate developers, announced its international expansion with the launch of Stabio Garden Living by Keturah, a new project in Stabio, Switzerland that will be developed in collaboration with A++ Group, a recognised leader in real estate design and development. Valued at AED 781 million (CHF 185 million), the project will embody the Bio Living concept that incorporates nature into the built environment to improve its occupants’ physical, mental and emotional health. Stabio Garden Living by Keturah incorporates 180 units across 14 buildings that feature state-of-the-art amenities, including a fitness area, a kids’ play area, a co-working space, and a bicycle storage space. The project is slated for completion by 2026. The unique and lively natural paradise boasts an unbeatable Minergie construction certification, the Swiss standard for comfort and efficiency. In his comments, Talal Moafaq Al Gaddah, CEO of MAG Lifestyle Development, said: “We are pleased to take the Keturah brand internationally to Switzerland with the launch of a new project in partnership with A++ Group. We are merging our extensive experience in engineering and real estate with the group’s excellence in design and development and are confident that this collaboration will yield remarkable results and innovative solutions to elevate the lifestyle of residents and redefine the real estate sector globally.” D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 The new Keturah project follows the successful launch of ‘The Ritz- Carlton Residences, Dubai, Creekside’, part of the Keturah Resort, Keturah Reserve and the soon- to-be-launched Keturah Downtown developments, all in Dubai. Apartments at the project are designed to blend function and beauty and create exceptional liveable spaces.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 10 design-middleeast.com W oven Image, leaders in design-led sustainable acoustic finishes for the built environment, has had its pioneering acoustic surface EchoPanel independently certified Carbon Neutral by Climate Active. Climate Active certification is one of the most rigorous in the world. This highly credible Australian government- backed carbon neutral certification for businesses allows specifiers to confidently choose products that are stringently tested and third party verified for their environmental impact. This certification covers all 7mm, 12mm, and 24mm EchoPanel acoustic panels and includes the precision cut designs Longitude, Latitude, Meridian, Empire, Palace, Ohm and Align. EchoPanel is the original PET acoustic solution suitable for a range of commercial interior applications where both good design and acoustic performance are required. EchoPanel® is made from 100% PET, a minimum of which is 60% post-consumer plastics, recycled to create beautiful and functional design- led sustainable acoustic solutions for architects, interior designers and end-users. Launched back in 2004 as part of Woven Images commitment to product stewardship; EchoPanel is a responsible material design solution for waste minimisation and dematerialisation in commercial interior design. EchoPanel achieves Global Green Tag (GreenRate level A), with the maximum Product Health Declaration Platinum Health Rate. EchoPanel is also Red List Free, meaning it EchoPanel by Woven Image is officially certified carbon neutral by Climate Active doesn’t contain the materials and chemicals known to pose serious harm to human and environmental health. It has published ingredient transparency with Declare and low VOC emissions. Woven Image’s commitment to transparency is demonstrated by the publication of a robust Environmental Product Declaration (EPD) with information on the material flows and environmental impacts during the lifecycle of EchoPanel®. The EchoPanel® EPD is recognised by international green building rating tools including BREEAM, WELL, LEED and GreenStar, helping specifiers to source stringently tested sustainable products with confidence. By October 2023, a recorded total of 6586 tonnes of PET plastic had been recycled to create Woven Image’s range of acoustic products. This is the equivalent of 329 million 600ml plastic drinking bottles have been diverted from waterways and landfill. This also equates to 7771 tonnes of carbon dioxide; to put that into perspective, that is 155 million balloons’ worth of carbon that has been prevented from entering the atmosphere. Woven Image’s research and manufacturing facility also utilises solar energy, tripling its solar capacity in June 2023, drastically reducing its dependence on fossil- fuel derived grid energy. It now has the capacity to produce an average 360MWh of solar energy every year. However, every product produces an impact, so those activities which cannot be eliminated are offset by carbon credit procurement, supporting projects that aim to reduce and remove emissions, to balance EchoPanel’s carbon emission status. Many of these projects provide a wider environmental and social impact beyond reducing carbon. News Based on the environmental impact Woven Image has in various regions, it is supporting multiple South Pole projects, ranging from biodiversity to clean energy industries in Australia, Thailand, Indonesia, China and the USA and therefore contributing to a greener and healthier planet.

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design-middleeast.com D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 11 The new studio promises a revolutionary and bespoke “design story” service, pushing the boundaries of creativity and luxury. A cclaimed Italian artist Gio Bressana debuts his first Middle East show- room in the UAE’s cre- ative hub, Dubai Design District (d3). The fully immersive space seamlessly melds the artist’s mastery of frescoes and furniture design into a holistic environ- ment that redefines the boundaries of artistic expression. A pioneering master in the fusion of historical art styles including Baroque, Gothic, Neoclassical, Impressionism, Liberty, and Modernism, the show- room presents Bressana’s first art and design interiors concept, ‘The Hidden Garden’. Featuring a fresco mural that captures the artist’s creative flair, the wall showcases an ethereal garden reminiscent of 19th-century Oriental botanical rice paper paintings. A curated blend of beauty and functionality, the studio’s capsule of 10 unique furniture pieces was designed by Bressana and his creative design partner Simonne Chevalier and handcrafted by Italian artisans. The capsule includes a lamp meticulously made from burned stones to resemble a flowering Magnolia tree and two cof- fee tables made from rock crystal and semi-precious stones. An ethereal sofa evokes the timeless elegance of Coro- mandel lacquer screens reminiscent of Coco Chanel’s iconic designs. Comple- menting these remarkable pieces are two sculptures of a bear and a bag, as well as an elegant table made of white onyx with legs hand-painted by Gio himself. Personalization is at the core of Bressana’s artistic philosophy. Every environment is meticulously created as a non-repeatable masterpiece and exclusively tailored to the client’s de- sires. By understanding their emotion- al triggers and desired experiences, Bressana crafts bespoke and resonant creations into tangible living environ- ments. Commenting on the showroom’s launch, Gio Bressana said: “I am excit- ed to be opening our first showroom outside of Italy in Dubai, a growing international hub for the arts. In ‘The Hidden Garden,’ I see the environ- ments of our homes through a lens, capturing the colours, shapes, and deep connection I feel with nature. It’s all about harmonizing materials with the concept of sustainability to create spaces that nurture both physical and mental wellbeing. This is my vision for a truly perfect design.” “I wanted to create a three-dimen- sional space where people can be truly immersed and feel the emotion of the room and the artist. This new concept of living art is brought to life in ‘The Hidden Garden’ collection and is the first of many. I am a huge fan of the Orient Express, and I hope to transport people to the most en- chanting locations with my art. We very much look forward to welcoming visitors to the studio.” Italian artist Gio Bressana opens the first showroom in Middle East

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 12 design-middleeast.com News L ighting and acoustics specialists Acoulite have partnered with Moodsonic to bring the scientifically- designed sounds of nature into their Dubai workplace in a new showcase open to industry professionals. Noise is the most common complaint in most shared spaces, including businesses and healthcare facilities. Some areas are too noisy, while others are very quiet. Whatever the issue, the sound in most buildings is neither healthy nor productive. Soundscaping is the act of bringing designed sound into buildings for purposes of improving people’s health and supporting different activities. Acoulite and Moodsonic team up to create a multi-sensory workplace Moodsonic harnesses the power of sound to improve people’s experiences in the built environment. Research shows that the sounds of nature, which people are often deprived of in urban environments, can benefit wellbeing and improve people’s focus, problem-solving, collaboration and restoration. Moodsonic’s technology enables these natural sounds to be brought indoors zonally to create different sensory experiences. It uses generative technology to ensure the sounds don’t repeat, with sensors that allow the audio to adapt automatically to changing environments. “With Moodsonic’s technology we can create interiors where sight and sound are aligned. In the Dubai showcase, for instance, we pair circadian soundscapes with circadian lighting to optimize the well- being benefits,” said Ben Spargo, Acoustics Director at Acoulite. “Soundscapes help make buildings more comfortable and inviting, and from an experiential-perspective really take interiors to the next level,” said Evan Benway, Managing Director at Moodsonic. “This new showcase gives practitioners in the UAE the opportunity to experience that firsthand.” Visitors to the showcase, located in Dubai’s Business Bay, can learn about the science of sound, tour the workplace and hear live demonstrations of the technology.

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13 D E S I G N M I D D L E E A S T | O C T O B E R 2 0 2 2

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14 design-middleeast.com OP-ED RONAK SHAH, FOUNDER OF WONDERWALL, SHARES A HOLISTIC APPROACH TO SOLAR INTEGRATION IN HOME RENOVATIONS. S olar-powered homes have an influence that reaches be- yond finances. The significant environmental benefits help to reduce carbon footprints and promote sustain- able living. As the founder of Wonderwall, I am at the forefront of luxury home renovations, advocating for the seamless integration of solar energy into residential pro- jects. In this edition, I will share my expert thoughts, investigat- ing the potential and solutions for solar-powered homes in smaller projects, particularly within the vibrant communities of the UAE. Maximising electric loads for modern living and economic feasibility The UAE is experiencing an increase in power demand both indoors and outdoors. We are seeing a big movement towards solar solutions, with residential homes increasingly aiming to generate up to 100% of their electricity from solar power. There is a growing trend towards sustainable practices and a desire to lessen environ- mental effect. While an initial investment ranges from AED50,000 to AED250,000 for individual homes, the long-term returns are substantial, especially for those with plans rooted in the region for the next 5 to 10 years. People are seeing ROI as early as six years, making it essen- tial for future builds for many. Electric and water government authorities, local developers, and landlords rally behind this initiative, recognising the economic and environmental benefits of integrating solar power into homes. An important consideration is whether the property is an existing home or a fresh land to work off. The underground piping requires an entire change, and the costs increase signifi- cantly in those cases. Existing households, on the other hand, can investigate solar panel-powered solutions for specific uses, thereby increasing energy efficiency in a realistic and cost-effective manner. You may use solar en- ergy to power outdoor lighting. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 SWITCH TOSolar

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 15 Harnessing solar power can greatly improve operational efficiency in homes with extensive pool machin- ery, providing an environmentally benign alternative to traditional energy sources. Finally, and most effectively, solar panels can power up to 6-8 bathroom water heaters, reducing reliance on traditional en- ergy sources while also minimising environmental impact. By strategically selecting key areas for solar integration, homeowners can make tangible strides towards a more sustainable and energy-con- scious living environment. Aesthetic considerations If you have the opportunity to design and build a solar-powered home from the ground up, the aes- thetic challenge can be daunting. Solar panels can improve aesthetics (in an ideal world) by being used as architectural features like skylights or pergolas, resulting in a harmoni- ous balance of sustainability and design. Interestingly, the aesthetic appeal of solar panels is gaining trac- tion; just as airports globally have incorporated them as centrepieces, residential projects can leverage so- lar technology as a design element The earlier you have these conver- sations, the more likely you are to create a truly connected design in every detail. In fact, due to space constraints or a lack of early engagement, solar panels can become an afterthought. Solar panels allow you to push your creative design problem-solving abilities, including ideas for how to conceal them elegantly. This conversation brings me to the most critical foundation you will need for any solar panel project. Col- laborating and working seamlessly with architects, interior designers, and solar experts is crucial for a cohesive design. Early involvement in the planning stages ensure seam- less integration of solar solutions into the overall design vision. For example, I learned about daylight optimisation from my solar experts. It takes advantage of the natural light generated by solar panels to enhance daylight within the home by using design meth- ods that maximise the benefits of natural light, decreasing the demand for artificial lighting throughout the day and creating a bright, inviting ambience. Knowing this from the start can make a huge difference in the strategic design process. Working collaboratively also allows for future updates and advance- ments in solar technology. Create places that can readily incorporate new solar panels or improved ener- gy storage systems as technology advances. These insights illuminate the path towards a more sustainable and en- ergy-efficient future, not only meet- ing the current needs of communi- ties in the UAE but also laying the groundwork for a paradigm shift in residential living. As the boundaries of innovation continue to expand, considering solar solutions is not just an option but an imperative for the homes of tomorrow. Solar solutions are becoming increasingly important for future homes as innovation advances. WONDERWALL, connects you with innovation to turn your dreams into engaging realities.

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16 design-middleeast.com D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 Event Preview W hat do you view as your greatest achievement in this role to date? My greatest achievement in this role has been fos- tering collaboration within the design and hospitality industry through the vari- ous platforms and events hosted by dmg: events across the globe in Africa, Asia, Europe, and the Middle East. By providing opportunities for the industry to connect, share ideas, and explore new trends, we've been able to catalyse innovation and drive positive change across the sector. Additionally, I'm proud of the work culture we've cultivated within our team—a culture passionate about delivering exceptional platforms and events for the industry. We've built a team eager to come to work each day, fueled by a shared commitment to excellence and a collective vision for the future of design and hospitality. Talk us through this year’s INDEX Program? We are meticulously curating this year’s event to reflect the ever-evolving design and fit-out industry landscape. With 11 distinct product sectors spanning furniture, kitchen, bathroom, lighting, and more, INDEX 2024 will showcase brands from over 34 coun- tries, offering visitors a rich tapestry of global innova- tion and creativity, making it the ultimate destination for discovery and inspiration. We recently hosted our advisory board meeting, where industry leaders across the MENA region, in- cluding Pooja Shah Mulani from LW, Salma Aboul-Ela from LITE Development, Arjan Pitt from UNStudio, Will Plowman from Foster + Partners, and Hakan Ozkasikci from Kerzner International, shared their insights and event feedback. Building on these insights, we are crafting our conference sessions that address pressing challenges such as responsible design, stra- tegic and adaptive design, non-payment of contracts, value engineering, experimental design, talent reten- 16 Commitment to Excellence ELAINE O’CONNELL, VICE PRESIDENT – DESIGN AND HOSPITALITY DIVISION, DMG EVENTS, WALKS US THROUGH THE EXCITING INDEX 2024 PROGRAM, PARTICIPATING COMPANIES, AND HER VISION FOR INDEX IN THE NEXT FIVE YEARS

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17 17 D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com INDEX provides a simple but powerful proposition: it connects designers, buyers, and architects to interior design brands, products, and services from throughout the area and around the world, allowing them to create beautiful spaces that suit all styles and budgets. tion, collaboration, and much more the design community faces. More- over, INDEX's co-location with four other shows—The Hotel Show, Leisure Show, Workspace, and the exciting new launch this year, Kidspace—cre- ates a dynamic ecosystem of inno- vation, fostering collaboration and showcasing every facet of the industry, locally and globally. What is the future of events? Where does the opportunity lie for INDEX's future success? The future of events lies in creating immersive and engaging experiences that bring people together to exchange ideas and explore new trends. For INDEX, the opportunity for future success lies in our ability to adapt to changing market dynamics, embrace innovation in event technology, and continuously enhance our value to our exhibitors and visitors, which is our highest priority. With a few months before the doors open, how is that vision pro- gressing from an exhibitors’ point of view? Exhibitors are enthusiastic about presenting their latest innovations and connecting with the right buyers and stakeholders across various sec- tors, such as hospitality, commercial real estate, interior design, and retail. With tailored offerings and targeted networking opportunities, exhibitors are well-positioned to make signifi- cant connections and drive business growth at INDEX 2024. Our focus on creating a dynamic and engaging showcase for their products and services has resonated positively with exhibitors, driving anticipation for the event. In fact, 88% of exhibitors indicated they would be back for 2024, highlighting the high satisfaction levels and the value they see in partici- pating in the exhibition. Tell us about the current roster of exhibitors, and how you think that might progress over the coming months? Our current roster of exhibitors includes a mix of established industry >>>

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18 design-middleeast.com D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 players and innovative newcomers across various sectors of the design and fit-out industry. Among them, we have Gautier, TDD, Electra, Kohler, Bloomr, Sedar to name a few. We an- ticipate that this roster will continue to grow and diversify over the coming months as more brands recognise the value of participating in INDEX. We're excited to see how the exhibitor lineup evolves and contributes to the event's success. What makes working in events specifically within the business interior/design world rewarding? Events like INDEX put us at the forefront of industry trends, enabling us to collaborate with innovative brands and thought leaders to create impactful experiences. Witnessing the transformation of spaces and introducing cutting-edge technolo- gies is deeply satisfying. Moreover, facilitating meaningful connections and partnerships within the design community adds a profound sense of purpose to our work. Overall, the fast-paced environment and the op- portunity to drive positive change and innovation make working in events within the design and hospitality world exciting and fulfilling. What would you say to any brands who are considering exhibiting? I encourage any brands considering exhibiting at INDEX to seize the op- portunity to showcase their products and services to a highly targeted audience of distributors, interior designers, architects, procurement, project owners, real estate develop- ers and many more from the MENA region. Our event provides a platform for brands to gain exposure, generate leads, and forge valuable partnerships to accelerate their business growth. With our extensive marketing reach and tailored exhibitor packages, participating in INDEX is a strategic investment in your brand's success. Event Preview Visitors from the Middle East and Africa will learn about the latest trends in interior design and fit- out from global manufacturers and local suppliers, fostering collaboration and driving innovation in the sector. INDEX will take place in Dubai from June 4-6 and will provide a platform for leading global companies to meet with the region's most important buyers, including interior designers, architects, and retailers. EVENTS LIKE INDEX PUT US AT THE FOREFRONT OF INDUSTRY TRENDS, ENABLING US TO COLLABORATE WITH INNOVATIVE BRANDS AND THOUGHT LEADERS TO CREATE IMPACTFUL EXPE- RIENCES. WITNESSING THE TRANSFORMATION OF SPACES AND INTRODUCING CUTTING-EDGE TECHNOLOGIES IS DEEPLY SATIS- FYING. MOREOVER, FACILITATING MEANINGFUL CONNECTIONS AND PARTNERSHIPS WITHIN THE DESIGN COMMUNITY ADDS A PROFOUND SENSE OF PURPOSE TO OUR WORK. What is different about the INDEX this year? This year, we're particularly excited about the flooring and surfaces section, which forms the foundation of interior design and plays a pivotal role in shap- ing the ambience of any space. Leading companies like Surfaces Furnishing, BSH Walls & Floors, Sedar, The Design Destination, Berger Paints, Greenlam, Reliance Veneer, and many more have already secured their spots, offering attendees an extensive array of cutting-edge solutions and design inspirations. Coupled with a renewed emphasis on sustainability and innovation in the conference sessions at INDEX Design Talk and Flooring and Surfaces Summit, INDEX 2024 will be the ultimate destination for industry professionals seek- ing the latest trends and innovations in interior design.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 19 industry. With 11 distinct prod- uct sectors, including Furniture and Components, Accessories & Decor, Kitchen & Bath, Textiles & Furnishings, Lighting & Home Automation, Design & Fit-out, Art, Modular Structures, Architectural Hardware, Flooring & Surfaces, and Sleep, the exhibition offers a com- prehensive platform for exhibitors specialising in these areas. Whether you're an established leading brand or a budding startup, if you have products or services that cater to the design community, INDEX provides an unparalleled platform to showcase your offerings and connect with potential buyers and partners. What is your vision for INDEX in five years’ time? In five years, our vision for INDEX is to elevate the event as the definitive destination for the design and fit-out industry in the MENA region. I envision a larger and more diverse exhibition floor, an expanded educational and net- working opportunities lineup, and a heightened focus on sustainability and innovation. I also see INDEX playing an increasingly prominent role in driving positive change and fostering collaboration within the design community. What are the key factors which have driven your growth to date in the region? Several key factors have driven our growth in the region, includ- ing our unwavering commitment to delivering exceptional value to exhibitors and attendees, our ability to adapt to changing market dynamics and emerging trends, and our strong relationships within the design and fit-out industry. Our focus on innovation, creativity, and customer-centricity has enabled us to stay ahead of the curve and remain the leading interior design and fit-out trade show in the Mid- dle East. In terms of the competitive landscape and other companies and professionals in the events space, are people adjusting quickly enough? What does the future hold? The events industry is constantly evolving, and while some compa- nies and professionals are adjusting quickly to meet changing demands and expectations, there is always room for improvement. Those who embrace innovation, technology, and a customer-centric approach are best positioned for success in the future. As for the future, I be- lieve the events industry will con- tinue to thrive as long as we remain agile, adaptable, and focused on delivering exceptional experiences for our clients and attendees. INDEX, which has been running for over 30 years in the heart of Dubai, is a genuinely global event that brings together the most recent and diverse variety of global products, design, and technology under one roof. Where is your biggest oppor- tunity for growth? Our most significant opportu- nity for growth lies in expanding our reach and relevance within the global design community. By attracting a diverse audience of exhibitors and attendees, forging strategic partnerships, and lev- eraging emerging technologies, we can further solidify INDEX's position as the premier design trade show in the MENA region. What types of businesses should exhibit at INDEX? INDEX caters to a diverse range of businesses across various sectors within the design

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20 design-middleeast.com 20 20 Cover Story MARTIAL GIL, Vice President Sales, MEA, CIS, and LATAM, Hansgrohe SE, discusses adapting to changing customer needs, hotel bathroom renovations in the region, the latest offerings, staying ahead of the competition, sustainability, and the importance of personalization and customization in the industry. BY ROMA ARORA BEING Could you please explain your role at Hansgrohe and how your professional experi- ence has added value to the brand? I've been with the company for 22 years, firstly working in the European market. I've been the managing director of France for eight years, which is one of the world's largest markets, and I've also supported a number of markets throughout Europe. Since 2018, I've been the vice president for, an expansive region, which includes the Middle East, Africa, Central Asia, and Latin America. We have local companies in some countries, and local partners in others, but we sell our goods all over the world. AHEAD OF TIME D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 21 BOTTOM SPHERE – SPACE FOR MENTAL HYGIENE The conceptual SPHERE, part of Green Vision concept study is the area for mental retreat. An armchair with a flexible dome invites you to relax. Through the interplay of light, sounds and warm water vapor infused with essential oils, the dome enables a multi-sensory experience – with minimal consumption of water and energy and thus less CO2e emissions. Opening or closing the dome creates different states that influence the intensity of the experience. This creates a relaxation effect like in a bathtub, but without wasting water and energy We talk constantly about trends and materials, and how, in the coming years, we will most likely need to recycle more than we do now. And be- cause this is the road we are taking as a manufac- turer we will most likely have alternative materials in the future. Hotel bathroom renovations are on the up- swing in the region. How challenging are these tasks, and what renovation projects are you working on? As a global leader in shower and faucets we have an important role in supporting our hospitality partners with the best sustainable solutions for their facilities. We recognize that if customers can experience the shower experience, the buying decision will be facilitated. We have built a testing center in Germany where our customers can go (it feels like a luxury spa) and try our different products for the 60 minutes required to make a decision. Our main priority is explaining the value, because we are a premium brand selling a du- rable product. Our objective is always to provide the best value for money. We convey to a con- sumer that if they buy a product from Hansgrohe, it will last 15 years, and that the experience they will have in the shower will be superlative and that the water usage will be significantly lower. How important is it to educate customers about new technology and innovations, and what are you doing about it? Most end-consumers replace their bathrooms every 16 years. So, when the time comes to buy, we need to make sure that our target audience have access to the right information in order to make the right decision. We have showrooms all across the world where customers can come, try things out, and touch and feel the products. We devote a significant amount of time to training salespeople so they can explain, clarify, and ad- dress the queries of customers. We also have a lot of engagement with archi- tects and interior designers. Bathroom products are durable products, and our customers value our sustainable approach, timeless design, quality and user experience. Ideally, these products should be purchased with the expectation of using them on a daily basis for more than ten years. >>> With the changing times in sanitary and other bathroom accessories, how can you prepare yourself to evolve with the needs of guests and how to best offer them? We are developing and manufacturing premium sanitary fittings and showers. Our task is to bring the best possible solutions at every price point for interior designers, archi- tects, and end consumers. With our 5,500 colleagues we work hard to set the trends in design, function sustainabil- ity and user experience in the bathroom. For instance, we started the special finishes journey more than 10 years ago and today we are seeing a lot of matte black merchandise for which we started building factories five years ago; it doesn't happen overnight. This is the result of the appropri- ate planning and execution. It takes three years to develop a new collection. As a result, we are currently working on the collections for 2026-27. And we already have a product pipeline in place to meet the market's future demands based on various technologies, sustainability, and water-saving approaches.

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22 design-middleeast.com D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 Aside from show- rooms, we have a website, social media channels, and we send out a lot of commu- nication to keep the public and our part- ners and stakeholders well informed. We also have many connec- tions to the plumbing community as plumb- ers can recommend the items as well as install them. What are your cur- rent trends, including new colours and finishes? It’s all about individu- alization. People desire something unique, something that meets their needs and per- sonality, and this is what we excel at. Most of our products can be purchased in every fin- ish, and we can tweak some of them to make them uniquely yours. And as a company, we provide a wide as- sortment of products and styles, so you will always find something that fits your needs. How do you describe luxury in the bath- room? Luxury is the combina- tion of the right usage of space, perfectly crafted products and the design and finish that fits your needs and personality. Another key aspect of luxury is personaliza- tion. Somebody else’s perfect bathroom is probably not the right bathroom for you. Outstanding design and artisan excel- lence is also a defin- ing aspect of luxury. With the AXOR brand we enjoy an exciting collaboration with the top world-renowned industrial designers and architects includ- ing Philippe Starck and many others, to create world-class products. With every collection our aim is to create a streamlined, simple and uncluttered look, a key example being the Philippe Starck ShowerCollection, where innovative solu- tions behind the wall make way to perfect designs in front of the wall. This enables re- ally simple installation whilst giving the inte- rior designer absolute creative freedom. Other partnerships include those with An- tonio Citterio and Bar- ber Osgerby, through which we continue to develop creative iconic collections that seamlessly harness the flow of water to deliv- er a pleasant bathing experience while also adding great visual appeal. Why is sustainability such an important focus for your com- pany? We are the company with the green logo and the green history. We continue to place sustainability at the heart of what we do, with water conser- vation always a key priority. The company is committed to ensur- ing that by 2030, all of our water-bearing products will be avail- able exclusively with Cover Story

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 23 water-saving technologies. By 2025, Hansgrohe Group will already have converted 75 percent of its overhead and hand-held showers to EcoSmart, technology which reduces the amount of shower water consumed on a daily basis by up to 60%. Hansgro- he’s EcoSmart overhead and hand showers consume just 8 liters of water per minute, with some managing to use as little as 6 liters. In addition, our “Green Vision” lays out a highly innovative design concept whereby bathrooms will use 90% less water, and we are working towards making that vision a reality. Products with AirPower suck in an ample amount of air. So, you can enjoy plump, soft droplets while also consuming less water. Bathrooms are considered your personal sanctuary; how do your products aid in engag- ing all of your senses? Firstly, people must feel at ease with the product, and it must be user-friendly. We design for people of all age groups and lifestyles. It’s a fact that we are all getting older, so operating complicated buttons and levers while showering or washing is not desirable. We are very cognizant that our products must function for everyone and we strive to deliver on that. The bathroom is supposed to be your personal sanc- tuary, a place of relaxation and well-being, and where the bathing ritual should be straightforward, offering a pampering pleasurable expe- rience. Some of our shower system products even com- bine a variety of spray modes which can be altered depend- ing on the mood of the user – alternating between a rigorous pummel for a massaging experience or a fine powder spray for a more gentle ritual. Bathrooms can only feel good if they look good. We continuously follow the evolution of bathroom design while providing our customers with new and aesthetically outstanding products that are of the highest quality manu- facture. When you combine this proposition with our keen focus on individualization, our offering is highly distinc- tive. It’s why our products are incorporated into the most es- teemed residential and hospi- tality projects across the world and why we are so proud of our heritage and vision. "Hansgrohe’s EcoSmart overhead and hand showers consume just 8 liters of water per minute, with some managing to use as little as 6 liters. In addition, our “Green Vision” lays out a highly innovative design concept whereby bathrooms will use 90% less water, and we are working towards making that vision a reality."

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24 design-middleeast.com Project This unique shopping experience in Kuwait is inspired by modern industrial warehouses. Know more about KEO’S THE WAREHOUSE Kuwait. As the Executive Architect and Supervision Consultant, KEO worked closely with Tamdeen Group from its inception to the hand over. Spanning over 106,000sqm, this extraordinary complex boasts a wide range of distinct department stores and services, offering state-of-the-art facilities and amenities to cater to the diverse needs of the community. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 Experience Offering Unparallel

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 25 Drawing inspiration from industrial warehouses, The Warehouse Kuwait's design consists of interconnected sections that flow effortlessly, each with a rich diversity and meticulous attention to shape and detail. The complex, which has been innovatively developed, allows visitors to immerse themselves in a comprehensive space of varied options in one location. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 T he Warehouse Kuwait is an expansive three-level retail destination, comprising the ground floor, mezzanine, and a partial basement. With a total area exceeding 120,000sqm and a built-up space of approximately 265,000sqm, this incredible complex effortlessly integrates a diverse array of retail, dining, and entertainment options. Strategically located in the South Subahiya district, The Warehouse Kuwait occupies a prime location with convenient access to King Fahad Road. This magnificent complex features a diverse assortment of department stores and services, as well as cutting-edge facilities and amenities to serve both the local community and visitors from far and wide. It is home to Kuwait's largest IKEA, which spans 30,000sqm across two-storeys and includes dedicated loading and operational facilities. Additionally, the mall hosts several other anchor tenants, such as Carrefour, a multiplex by VOX Cinemas, a hypermarket, and a Magic Planet family entertainment center. Moreover, it features upscale restaurants, matched by comprehensive back-of-house support facilities essential for the smooth operation of a large-scale retail space. KEO was appointed as the Executive Architect and Lead Consultant in charge of deliver- ing the project through a concept design validation stage developed by another firm to the completion of documents by KEO to final handover. >>>

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 26 design-middleeast.com The mall's dynamic architecture expresses a modern industrial theme that extends from external facades and elevation elements to the interior environment, influencing the styles and design variations of retail shopfronts, as well as the main plazas and concourses. The mall's pedestrian circulation is highlighted by distinctive skylights that have been meticulously integrated to complement the design motif. This clever design not only improves the overall looks, but also provides an exceptional daylight shopping experi- ence, contributing to a distinct retail environment. The Warehouse Mall is LEED Gold certified, making it one of the most sustainable malls in Kuwait. The Warehouse Kuwait is a significant milestone poised to drive Kuwait's development, creating fresh employ- ment opportunities, and realising the aspirations of investors, SME owners, and international brand partners. Furthermore, it is set to establish itself as a leading destination for discerning shoppers seeking a distinctive and comprehensive experience. Project To improve visitors' convenience during their visit, The Warehouse Kuwait has allocated over 2,300 parking spaces located within multi- story parking structures that span four storeys. The Warehouse Mall is LEED Gold certified, making it one of the most sustainable malls in Kuwait. The Warehouse Kuwait is a significant milestone poised to drive Kuwait's development, creating fresh employment opportunities, and realising the aspirations of investors, SME owners, and international brand partners.

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LOGISTICS NEWS ME @LOGISTICSNEWSME LOGISTICS NEWS ME WWW.CBNME.COM RECOGNIZING INDIVIDUAL EXCELLENCE, CORPORATE STRENGTHS, AND PROJECT SUCCESS 2024 FOR NOMINATIONS VIBHA MEHTA +971 58 6314145 vibha@bncpublishing.net FOR SPONSORSHIP OPPORTUNITIES JOAQUIM D’COSTA +971 50 440 2706 jo@bncpublishing.net Gold Partner MARCH 4TH | VOCO, RIYADH |

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F&B Design 28 D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 29 design-middleeast.com 4SPACE'S AGORA, LOCATED IN THE EDITION HOTEL IN DOWNTOWN DUBAI, IS INSPIRED BY THE GATSBY ERA AND THE MAJESTIC ELEGANCE OF ANCIENT GREECE. GLAMOUR GREEK A gora, located in the Edition Hotel in Downtown Dubai, is a unique cocktail bar and social club that combines refinement and comfort. Agora, designed by 4SPACE, is inspired by ancient Greek gathering places and marketplaces. It combines elements of the Gatsby era with ancient Greece, resulting in a significant shift. The goal was to create a setting that exudes depth, richness, and tranquillity, while staying warm and inviting. Its concept seamlessly integrates two sources of inspiration: the extravagant world of F. Scott Fitzgerald's "The Great Gatsby" and the classical elegance of ancient Greek architecture. It provides a luxurious getaway from daily life, offering a unique sensory experience. Agora's interior design focusses on both aesthetics and comfort. The handmade furniture ensures maximum comfort for the guests. Firas Alsahin, Co-founder and Design Director of 4SPACE says: "In crafting Agora, I led a design process driven by a passion for historical opulence and meticulous attention to detail. Each design detail, from the intricate gold-leaf overlay on the wooden walls to the bespoke furniture and carefully curated colour palette, reflects a commitment to creating a space that transcends expectations. Agora is a testament to One senses a particular harmony between warmth and sophistication in this location. Every detail was carefully considered, from the use of copper mesh panels on the bar counter to the modification of oak walls with gold leaf overlay to the custom furniture designed for optimal comfort. >>> PHOTOGRAPHER: ANAS RIFAI

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 30 design-middleeast.com a design journey that seamlessly weaves together the grandeur of the Gatsby era with the classical beauty of ancient Greece." Firas further explains his vision for transforming the space from ordinary to extraordinary: “The design process unfolded by carefully exploring the Gatsby era and ancient Greek architecture, translating these inspirations into meticulously crafted design details. From the copper-adorned bar counter to the bespoke furniture and the captivating bead curtain, every element serves a purpose in creating a sensory experience. Agora's design is not just a visual spectacle; it's a journey that invites patrons to immerse themselves in a space where historical elegance meets contemporary luxury.” F&B Design Materials like Indian green marble, copper, and black marble were chosen with care to enhance the room's durability and mood. The design's grandeur and elegance are enhanced by technical aspects such as the utilisation of LED lighting, gold-leaf overlay, and the preservation of the black marble flooring.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 31 Every project has its unique set of challenges; in this case, the difficulty was preserving the original wooden ceiling while introducing new aesthetic elements in the form of LED-illuminated wallpaper squares. The addition of a captivating bead curtain gave the room more depth and personality. The ceiling features intriguing wallpaper cladding, giving the space a contemporary and creative feel. The black marble mosaic floor adds timeless beauty to the dark colour scheme while maintaining a sense of grandeur. The beautiful bead curtain hanging from the ceiling is Agora's most prominent feature. The precisely organised and suspended beads provide a dynamic visual centrepiece that adds intrigue and movement to the room, inviting clients to interact with the design on a sensory level. Every design element tells a story, be it the colour palette which is carefully chosen to create a luxurious and timeless atmosphere. The design features forest green fabrics for mystery and richness, copper accents for warmth and elegance, and Indian green marble tabletops for eternal grandeur. The Agora features bespoke pendant lights that create a welcoming atmosphere for relaxing and socialising. The space is defined by its exceptional use of custom- made furniture, including cylindrical chairs and elegant bar chairs. These pieces provide sophistication and luxury without being overly ostentatious. In the outdoor area, Agora introduces delicate curtain beads to infuse playfulness and intrigue. Suspended pampas grass arrangements from the open-air ceiling add texture, softness, and a soothing ambience to the outdoor space. Crafted with meticulous attention to detail, Agora incorporates industrial and contemporary accents like copper and aluminium shelves above the bar. The black marble countertop's retention increased its robustness and usefulness . "In crafting Agora, I led a design process driven by a passion for historical opulence and meticulous attention to detail. Each design detail, from the intricate gold-leaf overlay on the wooden walls to the bespoke furniture and carefully curated colour palette, reflects a commitment to creating a space that transcends expectations." \FIRAS ALSAHIN, CO-FOUNDER AND DESIGN DIRECTOR OF 4SPACE

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32 design-middleeast.com T ell us a bit about your back- ground and your present role. JAD ABOUJAOUDE/ I was born and raised in Bei- rut, where my passion for the Food & Beverage indus- try took root at a young age. Growing up with entrepreneurial traits and big dreams, I pursued my education while venturing into various business projects. I graduated with a degree in Hospitality Man- agement from the esteemed Hotel Institute of Montreux, Switzerland. Over the past 20 years, I've accumulated valuable entrepreneurial and managerial experience in the F&B industry. I kickstarted my career by launching and selling franchis- es of multiple food and beverage concepts. My journey led me to manage the renowned Music Hall in Beirut and Dubai. In 2008, I co-founded ADDMIND Hospitality, manag- ing over 1,000 employees and overseeing 20 notable F&B concepts. In 2020, I founded Elements Hospitality, focusing on creating, expanding, and man- aging niche F&B concepts in Europe and the GCC. Alongside Farah, we brought Salmon Guru from Madrid to the UAE, which be- came a significant addition to our portfolio, and we acquired the rights for its expansion in the GCC. FARAH GEORGE FARAH/ Growing up in diverse surroundings has shaped my journey, leading me to the role of Managing Partner at Elements Hospitality, where I play a part in the dynamic food and beverage industry. I hold a Bachelor's degree from Hospitality College and a Master's from The Emirates Academy of Hospitality Manage- ment. I completed a Strategy and Organization- al Leadership course at Harvard Business School, providing me with valuable tools to navigate this competitive landscape. My background includes overseeing a diverse portfolio of over 100 outlets and collabo- rating with a dedicated workforce of 1000+ employees. My focus is on cultivating collaborative and innovative partnerships to contribute positively to the industry's growth and expansion with notable ventures. IS HERE IN CONVERSATION WITH ELEMENTS HOSPITALITY'S MANAGING PARTNERS, JAD ABOUJAOUDE AND FARAH GEORGE FARAH, ABOUT THE EVER-CHANGING HOSPITALITY MARKET, WHAT DISTINGUISHES F&B CONCEPT SALMON GURU FROM OTHERS, AND THE TRADE'S CHALLENGES. F&B Guru In Conversation D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 33 Jad Aboujaoude (L) and Farah George Farah Together with Jad, we introduced Salmon Guru from Madrid to the UAE, making a substantial addition to our portfolio. Additionally, we secured the rights for its expansion in the GCC. Fundamentally, what are your everyday responsibilities when working on a project? JAD ABOUJAOUDE/My everyday responsibilities involve overseeing various aspects of project development and management. This includes conceptu- alisation, expansion, and day-to-day operations. From creating unique F&B concepts to managing teams and ensuring seamless execution, time manage- ment is a crucial skill. Building and leveraging connections in the industry is also essential for success. Whether it's overseeing existing projects or launching new ones, my role is dynamic and involves strategic decision-making to drive the success of Elements Hospitality. What do people commonly misunderstand about your line of work? JAD ABOUJAOUDE/ One common misunderstanding is the perception that the F&B industry is solely about food and drinks. In reality, it's a complex blend of creativity, business acumen, and effective management. People may overlook the strategic planning, finan- cial intricacies, and the impor- tance of creating memorable experiences for customers that go beyond just the menu. In the business hospitality segment, many new venues are opening. What sets Salmon Guru Dubai apart from the competi- tion? JAD ABOUJAOUDE/ Salmon Guru Dubai stands out in the competitive hospitality landscape due to its unique concept and commitment to providing a distinctive expe- rience. Located at The Opus by Omniyat in Business Bay, it adapts the acclaimed Madrid branch. The venue features three distinct spaces, including a classic 60’s tropical bar, >>>

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34 design-middleeast.com D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 an exciting Asian night market, and an en- chanting comic-inspired area. The interiors and structure of the bar are unprecedented in the Middle East. Salmon Guru has received prestigious awards, ranking #19 in the World’s 50 Best Bars in 2019 and #24 in 2021, along with being recognised as the Best Bar in Spain. Tell us about how Salmon Guru Dubai provides a unique experience. What are some dishes and drinks that you recommend everyone try? JAD ABOUJAOUDE/ Salmon Guru Dubai provides a unique experience that's both relaxed and exceptional, making it a go-to spot. The venue's inviting ambience sets the stage for a memorable time. What makes the expe- rience even more enjoyable is the friendly bar team that adds a welcoming touch to your visit. When it comes to dishes, the Thai Salad with warm ramen noodles is a personal favourite— an excellent blend of textures and flavours. For a delightful twist on sushi, the Seabass Nigiri with crispy nori seaweed is a must-try. The bar team is not only skilled but also incredibly friendly, making your time at Salmon Guru Dubai all the more enjoyable. Diego Cabrera's drink creations add another layer to the experience. The Vieux Carre De Pina is a sophisticated yet approachable drink that I highly recommend. If you're in the mood for something refreshing, go for the Tonico Sprenger. For a local twist, the Beirut Basil Bash brings a taste of the region to your glass. These dishes and drinks, coupled with the Guests can immerse themselves in the unique drinks execution by sitting in or behind the detailed open bar stations. warm hospitality of the bar team, encapsulate the essence of Salmon Guru Dubai—innovative, diverse, and always a delightful experience. Is there a storytelling element to the design creation of this F&B venue? FARAH GEORGE FARAH/Abso- lutely, storytelling is a foundational element in the design of our F&B venue. As Jad mentioned, the venue features three unique spaces, each designed to tell its own story. From the overall layout to the detailed decor, every element is thoughtful- ly chosen to provide guests with a memorable and engaging experi- ence. Consider the venue's name, "Salmon Guru," which itself holds a story. Much like how a salmon swims in a different direction, challenging the norm, our venue embraces a sim- ilar spirit of doing things uniquely. This intentional narrative woven into the ambience and aesthetics aims to offer everyone a comfortable and distinctive visit. What difficulties come with maintaining an F&B business? FARAH GEORGE FARAH/ Running an F&B business pre- sents notable challenges, including In Conversation

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 35 navigating the fluctuations in market trends, ensuring consistent quality, and managing operational costs effectively. In the competitive landscape where customer preferences continually evolve, the key to enduring success lies in adaptability, innovation, and a com- prehensive understanding of market dynamics. Being flexible means, we can quickly adjust to changes in the market. Trying out new things, like different dishes, drinks or better service, makes us stand out. Understanding what people like helps us make smart decisions based on what's happening in the market. By do- ing these things, our F&B business can handle challenges and keep growing. How important is music to the success of any F&B venue? FARAH GEORGE FARAH/ Certainly, music, and especially the expertise of DJs, plays a crucial role in the success of any F&B venue. It significantly contributes to shaping the overall vibe, influencing the customer experience, and setting the desired mood. The careful curation of mu- sic, whether through playlists or the skillful selection of DJs, becomes a vital element in creating a memorable and enjoyable visit for guests. For instance, on Wednesdays, we’ve introduced French Nights at Salmon Guru Dubai, where it’s a lively night filled with French music, creating a distinctive and delightful experience. Salmon Guru does things differently, and attention to detail is key. Situated in the heart of Business Bay at The Opus by Omniyat, Salmon Guru Dubai. The first is a classic 1960s tropical bar, the second is a whimsical and exciting Asian night market, and the third is a live-action adaptation of an entertaining comic. Do you face any challenges in the region’s F&B segment? Are there any specific initiatives and actions you think Dubai needs to ‘up the level’ in the F&B indus- try? FARAH GEORGE FARAH/Certainly, navigating challenges in the region's F&B segment is part of the journey. One notable challenge is the ever-evolving customer expectations, coupled with the need to stand out in a competitive market. To 'up the level' in Dubai's F&B industry, I believe strategic initiatives are crucial. This includes fostering a culture of culinary and mixology innovation, supporting local talents, and enhancing engagement with customers.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 36 design-middleeast.com T he Coterie Restaurant & Precision project is an outstanding example of high-end interior design. Aujan Interiors' primary goal with this extraordinary project was to create a cosy and inviting facility that not only gives a unique experience but also supports the local community. The Coterie restaurant project was built above the parking of Ibn Battuta Mall, transforming the entire parking area into a sprawling playground equipped with a cutting-edge tech centre for football enthusiasts. The project also contains a lovely restaurant and bar that serves high- quality English cuisine. It is a facility that brings visitors to the mall by providing good cuisine and a space for children to learn and practice football, with a particular emphasis on emerging football innovations. The Coterie Restaurant project presented a unique challenge; our client provided only pictures, and from those images, we had to develop the entire project, including material selection, concept development, and execution. This meant turning 2D images into a tangible 3D reality, and it was an incredibly demanding task. The problem extended to the execution stage, where we had a limited deadline to guarantee everything matched the 3D representations exactly. Certain materials and designs had to be modified, such as the elaborate woodwork, wall patterns, and brass electroplated metal claddings. Furthermore, all of the furniture >>> Best INNOVATION AT ITS What distinguishes Coterie Restaurant & Precision Football by Aujan Interiors as an outstanding example of fit-out and design. Fit-Out Precision & Coterie combines a football training centre with a trendy sports bar and restaurant.

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37 THE FACILITY HAS NOVEL FOOTBALL ASPECTS AND IMAGINATIVELY BUILT WALLS FOR PRACTICE SPACES. THE CONCEPT OFFERS UNIQUE VENUES FOR VISITORS TO TRY DIFFERENT EXPERIENCES. THE COTERIE RESTAURANT PROJECT EXEMPLIFIES THE FIRM'S COMMITMENT TO INNOVATIVE DESIGN AND CREATIVITY, WITH INTERACTIVE WALLS AND CUSTOM-MADE FURNISHINGS. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com

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38 in the venue was designed specifically for the project's specifications. Overcoming these challenges required meticulous planning, precise execution, and unwavering dedication from our team. One of the key strengths of the Coterie Restaurant project was the seamless collaboration between Fit-Out the design team. Aujan Interiors handled the design and implementation of the project in-house, using 3D renders from the client. The in-house strategy enabled clear communication and quick implementation, ensuring the project met the client's goal. The Coterie Restaurant project demonstrates the firms'dedication to innovation and creativity in design concepts and material selection. The facility has novel football aspects and imaginatively built walls for practice spaces. The concept offers unique venues for visitors to try different experiences. The Coterie Restaurant project exemplifies the firm's commitment to innovative design and creativity, with interactive walls and custom-made furnishings. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 39 AUJAN INTERIOR'S COTERIE RESTAURANT AND PRECISION FOOTBALL offer elevated experiences where culinary creativity meets precision play! The main area features parts of intuitive dynamic LED RGB linears using seamless transition between themes, on the vertical structures to display multiple themes, and low bay fixtures above the pitches to give glare-free illumination to recreate the lights for a real-time football area. Sustainability is a top priority, and they integrated sustainable practices into the Coterie restaurant project. Aujan Interiors followed Green Star rating guidelines for materials, as well as energy-efficient solutions for air conditioning and lighting. This sustainable approach not only aligns with global environmental goals but also reflects our commitment to ethical practices. The Coterie Restaurant and Precision Football project has contributed significantly to advancements. It's a unique combination of a tech centre, play area, restaurant, and bar – all under one roof. This comprehensive approach to fit- out interior design, especially in the context of a sports and leisure facility, sets a new standard in the industry. There are no such projects in Dubai that provide such a varied and unique range of amenities. This project has had a profound impact on the surrounding community. It has become a hub for kids and adults alike, attracting football enthusiasts and clubs for practice sessions. The venue has hosted events and celebrations, such as during the football World Cup, making it a popular destination. The facility's adaptability allows for year-round use, making it a significant asset for the community and visitors. What truly distinguishes the Coterie Restaurant project are its numerous characteristics. The space has a tech centre, play area, restaurant, and bar, all created with innovation and creativity in mind. This project stands out in the business due to its numerous amenities, concentration on football technology, and opulent yet cosy ambience. The Coterie Restaurant project is a one-of-a- kind offering in Dubai, meeting the increasing need for innovative and multifunctional spaces. Aujan Interiors' Coterie Restaurant and Precision Football project exemplify its commitment to excellence, innovation, creativity, sustainability, and community engagement. The facility is a standout in the interior design and fit-out business, setting new trends. The zones are separated by 360 linear ceiling luminaires with a simple design in classic black and white, intended to enhance - but not overwhelm - the space.

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40 LIVING Inspiration OBEGI Home introduces the unique mono-brand Poliform for the first time in the UAE, and Design Middle East meets GAIA SPINELLI and MARCO SPINELLI, the second generation of the leading furniture firm Poliform to learn more about the brand and its ambition to thrill its clients. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 New Launch POLIFORM inaugurates its new mono-brand store in Dubai, on the exclusive Jumeirah Beach Road, in partnership with Obegi Home. A flagship store with a refined contemporary aesthetic, both in terms of building and interior design. Poliform intends to highlight its remarkable options, which include both timeless icons and fresh designs. design-middleeast.com

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 41 W hat makes Poliform stand apart from other brands? GAIA SPINELLI: Poliform stands apart from the other brands of the furniture and design industry thanks to its lifestyle concept. Poliform has a wide, coherent, and complete range of products that includes kitchens, closets, wall cladding, library as well as indoor and outdoor furniture that allow Poliform to provide a full interior design package reflecting the brand identity. The best and maximum expression of the brand is represented by the architectural concept. With architecture, Poliform transcends the dimension of furniture to create lightweight, flexible architecture through the integration of all our systems collections that responds to the latest living requirements and trends. Poliform, OBEGI Home's mono-brand, is making its debut in the UAE. What segment are you targeting, and what are your expectations? GAIA SPINELLI: The market in the UAE and in particular Dubai is extremely fervent and highly potential. The city is a crucial and strategic hub for both the Middle and far East, and a strong presence of the brand here is beneficial for all the region. Therefore, we decide to invest in this market, in partnership with OBEGI Home, for the opening of this mono-brand store; in order to better approach the high luxury segment of the retail as well as project market. How does the Middle East vary from other markets? GAIA SPINELLI: In the Middle Eastern countries, we observe a growing interest in modern, contemporary design styles as opposed to the more traditional tastes of the previous decade, resulting in increased attention and admiration for our brand and style. For these reasons, the Middle Eastern countries provide a potentially large and rapidly rising market for Poliform. Could you talk about some of the trends from the Salone del Mobile in 2024 and how you intend to implement them across all regions? MARCO SPINELLI: Salone del Mobile represents for the design industry the most important moment to showcase not only new products and collections but to set the latest inspiring trends. Being a lifestyle company, our greatest challenge is to replicate these trends and lifestyle concept in the market through the Mono brand store distribution channel. This is what we have been able to create here in Poliform Dubai, a destination for the final as well as the professional customers that is perfectly coherent with our brand image and makes them fully experience the brand. ,>>> After obtaining a degree in Economics at Università Cattolica in Milan, Gaia Spinelli (R), immediately focussed on human resources organisation and management thanks to a Master and a professional experience. She joined Poliform full-time in 2011. (BOTTOM) Marco Spinelli has a degree in political science from the State University of Milan and already demonstrated evident professional skills as a student. On graduation, he immediately joined Poliform within the commercial division. For almost ten years, he dedicated most of his efforts to the Varenna brand, Poliform's kitchen division, heading the expansion of the brand across Europe.

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42 design-middleeast.com D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 "Sustainability for Poliform has always been a priority and a fundamental value. All our products are designed, studied, and manufactured respecting the strictest European regulations in terms of environmental respect, formaldehyde emissions, and attention to the recycling process." - MARCO SPINELLI New Launch Talk about your latest collection and how sustainable is. MARCO SPINELLI: Sustainability for Poliform has always been a priority and a fundamental value. All our products are designed, studied, and manufactured respecting the strictest European regulations in terms of environmental respect, formaldehyde emissions, and attention to the recycling process. Moreover, the quality of our products makes their life circle extremely long-lasting and this durability of the product we believe embodies the value of sustainability itself. What do you find most difficult in this region, and how are you dealing with it? GAIA SPINELLI: What is more difficult in our industry in general but especially in this region to successfully run the business is to find and build a solid and professional platform of experienced local partners that can count on valuable and acknowledged staff. In particular for a company like ours it requires like this, whose core business is a lifestyle interior design concept we can’t think about e-commerce as a sales channel by itself. We do believe in an omnichannel strategy based of course on strong visibility through the digital channels but at the same time a unique experience in-store. Therefore, all our marketing efforts are focused on both sides: the brand digital presence as well as on developing and strengthening our physical presence worldwide through a wide network of mono-brand stores highly connected with the mother company. What do you think the biggest challenge is for luxury retail in the next five years? GAIA SPINELLI: The biggest challenge for designing luxury retail not only for the next five years but in general, is again people. Recruit, train, and retain professional, acknowledged staff that is able to provide an exclusive service, as well as technical and unique design solution is the most difficult thing in running a furniture business nowadays. As you think about the future, where do you see yourself and the brand, especially in terms of the design and your contribution? MARCO SPINELLI: Poliform works everyday and tirelessly for continuous improvement; we are never content with the results; we always want to do better, enhance product quality, increase brand visibility and awareness, and locate the greatest partners and locations for our brand. We wish to grow and expand the community of people who approach and love the brand, both as sales partners and eventual customers. We have the obligation to always surprise, inspire, let them fall in love, and never letting them down. many different skills to design sell, and install our products; finding a reliable, experienced, and trustable partner like OBEGI Home is fundamental. Do innovation and sustainability go hand in hand for the brand? MARCO SPINELLI: Absolutely, especially in the historical moment we are living, where the attention to the environment and sustainability is not only a market requirement but a value and a moral obligation. R&D departments must take as a key priority the sustainability of products looking forward to always implementing the latest innovations in terms of materials as well as production technologies and processes. With the rise of e-commerce, how have you modified your marketing efforts to entice customers to visit your current brick-and-mortar locations? GAIA SPINELLI: For a brand Brand's exclusive outdoor collection makes its first appearance, having debuted at the last Salone del Mobile Milano.

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Inspiring Solutions For Tomorrow IDEAL STANDARD MENA T + 97148042400 | E idealstandardgulf@idealstandard.com IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000 www.idealstandardgulf.com

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 44 design-middleeast.com IMAGES COURTESY © MUSTHAFA PHOTOGRAPHY Broadway Interiors gives a fresh transformation to MAKE UP FOR EVER'S workplace in Dubai Design District. BRIGHT & NICE Renovation Modern lighting with track lights on the ceiling provides focussed illumination, while natural light also enters the space.

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 45 M ake Up For Ever's work- place in d3 receives a unique Broadway Interiors makeover A fast- track office redevelop- ment in Du- bai Design District (d3) combines bespoke design with the brand's creative ethos. Broadway Interiors recently completed the design and refur- bishment of Make Up For Ever's headquarters in d3, resulting in a 420sqm workspace that reflects the brand's attitude of beauty and innovation. Havelock One's fast-track project converted Make Up For Ever's workspace into a modern and beautiful office interior, as well as a dynamic atmosphere designed to stimulate innovation. The remodelled office space for the French cosmetics firm, created by make-up artist Dany Sanz in 1984, is designed to meet the different demands of the staff. From an open-plan workstation area, to acoustic meeting booths offering privacy for concentrated work, the space is strategically laid out to support different modes of work, while enhancing productivity. "Dubai Design District is an ideal backdrop for the Make Up For Ever office, reflecting the brand's commitment to creativity and innovation," says Dawn Pabiona, senior interior designer at Broad- way Interiors. "Our design approach melds functional elegance with the aesthetic elements iconic to Make Up For Ever, creating a workspace that is not only efficient, but also a true embodiment of the brand's ethos." The office is well-lit and open-plan, with ergonomic black office chairs and white desks at each workstation. The warm wood laminate flooring complements the clean lines of the furniture and reflects natural light. This complements the white and red colour scheme. According to Pabiona, the client brief was to incorporate key signature elements from their make-up stores into the new office design. The main focus is a vibrant red mesh ceiling feature that swoops down in curved accents, adding a dynamic and fluid element to the space. This feature not only injects the brand's signature colour into the office, but also adds a creative and energetic atmosphere. Strategically placed throughout the office are green planters, which add a touch of nature. The walls are mostly white, with sections of glass partitions for smaller meeting rooms, creating an open yet divided workspace. The glass partitions help maintain an open feel while also providing separation for different work areas. The refurbishment introduces a dedicated make-up training centre, underscoring the brand's commitment to education in the beauty industry. The room is designed with a modern and profes- sional aesthetic, featuring a long, sleek counter that serves as a workstation for makeup training. Above the counter, a row of large, circular mirrors with built-in ring lights provides ample illumination, essential for detailed makeup application and instruction. Each makeup station is equipped with a comfortable, fab- ric-upholstered chair in a dark grey tone, complementing the >>>

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 46 design-middleeast.com Renovation room's neutral palette. The flooring is a dark, slate-coloured tile that gives the space a con- temporary and clean look, and contrasts with the light-coloured wooden countertop. Above, the ceiling is exposed, painted white, with visible ductwork and piping, contributing to an industrial-chic vibe. Red pipes run across the ceiling, adding a pop of colour that ties in with the brand's signature hue. The main boardroom has a strong theme, with red velvet upholstered walls and a huge flat- screen TV painted in the brand's distinctive tone. This bright wall also has the Make Up For Ever logo. The meeting table is huge and rectangu- lar, with a dark finish that contrasts with the brightly coloured walls. The chairs are upholstered in a dark grey fabric and have a sophisticated design with metallic details, reflecting a contemporary office taste. On the opposite wall, shelves display Make Up For Ever products, and a large poster fea- tures promotional imagery, adding a touch of glamour and visual interest to the room. The lighting is modern, with track lights running across the ceiling, providing fo- cussed illumination, whilst natural light filters into the space. The floor is a light wood lam- inate, adding warmth to the room, balancing the intensity of the red accents. The Managing Director’s office, positioned at the back of the office, builds on the prom- inent accent colours and neutral palate, whilst a unique cylindrical shelving unit in black, is a feature that provides a practical way to display various decorative items and plants. The workplace design combines utilitarian workspaces with Make Up For Ever brand features to create a unified and branded atmosphere that promotes creativity and cooperation. Client: Make Up For Ever Location: Dubai Design District Size: 4,200sqft. Interior design: Broadway Interiors Fit-out: Havelock One Suppliers list: Furniture Supplier: ChelseaGreen Lighting: Acoulite LVT flooring: BSH flooring Tile flooring: Roca Tiles The ceiling features a brilliant red mesh with curved accents, creating a dynamic and fluid element in the area.

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FOR SPONSORSHIP ENQUIRIES / JOAQUIM D’COSTA / +971 50 440 2706 / jo@bncpublishing.net FOR EDITORIAL ENQUIRIES / ROMA ARORA / roma@bncpublishing.net VOCO, RIYADH M A R C H 4 , 2 0 2 4 CELEBRATING THE CREATIVE BEST AND FOREMOST FROM THE REGION’S DESIGN INDUSTRY Celebrating the creative best and foremost, the annual Design Middle East Awards KSA 2024 will honour the year's top architects, designers, projects, and firms. #DesignMEAwards D E S I G N - M I D D L E E A S T. C O M GOLD SPONSORS 2024 AWARDS KSA

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design-middleeast.com Dewan Architects + Engineers created a modern and innovative workspace for flydubai's new headquarters in Dubai. f lydubai, the dynamic and young airline, has soared to new heights with its mod- ern headquarters in its home in Dubai, UAE. The stunning 900,000sqft. head- quarters represents the airline's forward-thinking vision and reflects its agility and commitment to innovation. Recognising the important role a workspace plays in fostering creativity, collab- oration and well-being, flydubai partnered with Dewan Architects + Engineers; FLYING HIGH ON DESIGN The building prioritises occupants' well-being, offering natural daylight and high fresh air circulation rates. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 48 Project

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 49 The open-space interiors prioritise employee well-being and creativity, providing a comfortable and naturally lit environment. . renowned for their visionary de- signs and forward-thinking ap- proach. Together, they embarked on a mission to create a head- quarters that not only encapsu- lates the essence of the flydubai brand but also cultivates an environment that is conducive to increasing employee productivi- ty. This architectural monument was created with a single goal in mind: to seamlessly incorporate flydubai's operational efficiency, agility, and dependability con- cepts into the very fabric of the workplace. Strategically located on Emir- ates Road, flydubai's headquar- ters is equidistant to both major airports: Dubai International (DXB) and Dubai World Central (DWC). This underscores the airline's unwavering commitment to convenience and efficiency. The project’s design also factors in the possibility of future expan- sion through its additional office space, further emphasizing fly- dubai's dedication to facilitating essential services and nurturing a collaborative work environment for its employees. ARCHITECTURAL CONCEPT Dewan Architects + Engineers drew influence from historical architectural concepts, incor- porating urban and architectural scales throughout their design. On an urban scale, the design references the ancient Greek Agora and Roman Forum, result- ing in a central gathering space that promotes community and connection. Courtyards take the stage on the architectural scale, recognising their social, cultural, and envi- ronmental influence. Courtyards are meticulously designed to give solitude, safety, and a ther- mally comfortable micro-climate while effortlessly integrating into the headquarters' design. T he core philosophy driving the design mirrors the forward-thinking nature of flydubai. Within the L-shaped headquarters, open-plan work- spaces promote collaboration and interaction while maintaining an uncluttered environment to enhance employee productivity. Dewan Architects + Engineers approached the project holisti- cally, ensuring that functionality, aesthetics, sustainability, and >>>

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 50 design-middleeast.com energy efficiency were seamlessly integrated to produce a futuristic, adaptable, expandable, and fu- ture-proof office environment. Guided by a set framework of principles, architectural decisions were carefully curated to create a cohesive and harmonious appear- ance. An innovative and modern aesthetic resonates throughout the design, reflecting the airline's effi- ciency and community. The open- space interiors prioritise employee well-being and creativity, providing a comfortable and naturally lit environment. Sustainability features and extensive use of recycled ma- terials enhance the work environ- ment's green credentials. ENGINEERING CONCEPTS The architectural design showcases the latest technological advance- ments, exuding an energetic and vibrant ambience. Cutting-edge features serve as a testament to the airline's innovative spirit, fostering a modern, fresh, healthy and friendly work environment. The design embraces the 'Golden Ratio' concept, with proportions ad- hering to this mathematical principle, reinforcing the building's harmony and visual appeal. Simple geometry combines with corporate office ele- ments in a single-block structure accommodating various func- tions, from offices and training facilities to recreation areas and employee service centers. Sustainable development ad- heres to the Dubai Green Build- ing Code, promoting a greener future without compromising occupant health. The headquarters has also received a Leadership in Ener- gy and Environmental Design (LEED) certification, reflecting its commitment to a sustaina- ble working environment for its employees through energy-effi- cient features and green building practices. INTERIOR DESIGN The interior design tackled the challenge of inter-departmental connectivity and future expansion needs. The workspace distribution, developed after extensive stake- holder input and departmental staff interviews, creates modular nodes that form teams of various sizes with hierarchy of offices, open-plan desks, breakout areas and meeting spaces. These modular workgroups can easily double in size while maintaining communal elements. The expansive headquarters includes office space, food and beverage outlets, training facilities, a fitness gym, and a relaxation area, as well as a separate warehouse, outdoor fitness areas, and plenty of onsite parking, including multiple charging spots for electric vehicles. Flydubai's headquarters exemplify the airline's dedication to innova- tion, collaboration, energy efficien- cy, resilience, and excellence. It is a symbol of prosperity and a monu- ment to its continuous expansion. Sustainability features and extensive use of recycled materials enhance the work environment's green credentials.

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design-middleeast.com 51 The building prioritises occupants' well-being, offering natural daylight and high fresh air circulation rates. The headquarters has also received a Leadership in Energy and Environmental Design (LEED) certification, reflecting its commitment to a sustainable working environment for its employees through energy-efficient features and green building practices. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4

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design-middleeast.com city PAOLO TESTOLINI, Principal, Global Sector Leader - Cities and Places at Woods Bagot, discusses resilience and why it is the most important survival tool for modern cities. KEY TO THE V enice and cities in the Middle East provide valuable lessons in resilience – the most vital survival tool for the modern city. A city is a multi-lay- ered thing. Named for gods, lovers, conquerors and new beginnings, cities across the world are imbued with the dreams of people long past, the ambitions of the present, and the hopes of generations to come. As the world faces the realities of over- population, global warming, climate change, energy crisis and desertification, many cities will fall under threat of becoming uninhab- itable. Over the next 50 years, 1 to 3 billion people are projected to be left outside the climate conditions that have served humani- ty well for the past 6,000 years . As stewards of the built environment, architects must consider how liveable, people-centric spaces can be created, adapted, and made more resilient. While the continuing technological feats of the Fourth Revolution will contribute to future solutions globally, inspiration for a way forward also lies in our past. Synergies between Venice and cites across the Middle East – both home to incredible feats of innovation in the 52 D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 face of extreme elements at different points in time – have a lot to teach us about resilience. A CASE FOR SAVING CITIES. Cities are the seeds from which societies grow. Their unde- niable pull saw a young Leonardo Da Vinci move to Florence from the countryside during the 1500s and is still the reason younger generations will choose to live in a small flat in a crowded city over more generous living conditions in the coun- try. For young and old, cities are tantalizing hubs of innovation, community, and connection. Resilient Cities

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 53 Even in recent times, the call of the city remains clear. While the early days of the pan- demic were rife with predictions of the ultimate death of cities, fears of a global urban exodus proved overstated. Big cities emerged resilient, and the people who left them returned. Almost 60 percent of the world’s population, 4.4 billion inhabitants, live in cities today – and nearly 7 out of 10 people are predicted to live in cities by 2050 . DREAMS SET ON WATER: VENICE. The 1600-year tale of Venice is a remarkable story of innovation and imagination. An exceptional example of human ingenuity, the man-made city’s astonishing location over the very northern corner of the Adriatic Sea was honed to provide protection, tactical advantage, and the basis for a maritime golden age. But, in recent centuries, Venice’s story turns from triumphant to cautionary. The city’s tale takes a turn for the worse in two senses: physically, because of rising sea levels and the related ruin of its ancient structures, and fundamentally, because its long-held spirit of reinvention and innovative edge has waned. Tourism has been Venice’s main source of income since the end of the 18th century. The city hosts 30 million visitors a year – more than two-thirds of which only come for the day – while the number of permanent residents threatens to drop below 50 000. Facing a city that no longer feels like theirs, the remaining inhabitants of Venice’s historic centre say they fear becoming like “relics in an open museum.” Last August, UNESCO threatened to put Venice on its list of World Heritage Sites that are at risk due to "insufficient efforts" to preserve the city – speaking to the risks for cities that mistake exploitation for exploration, forgoing progress in the name of preser- vation. DREAMS SET ON SAND: MIDDLE EAST METROPOLISES. The modern interpretations of Venice’s long history of human ingenuity, will and wealth lie across the Atlantic Ocean in the Middle East, where cities like Dubai, Qatar and Riyadh push entrepreneurial thinking to incredible heights. Heat is for Dubai as water was for Venice – the harsh environmental element has become a tool for boosting entrepreneurial thinking and bringing innovation to the heart of each city’s growth. This innovation-led resilience is an immediate necessity for these cities. Expecting more than ten times the current frequency of heatwaves per year by 2050 , the region CITY WALK is an open, design-inspired neighbourhood in the heart of Dubai with hundreds of exclusive shops, restaurants and leisure activities set among 34 low-rise residential buildings, tree- lined avenues and a stunning a collection of contemporary street art murals. Based in Dubai studio, PAOLO oversees the firm’s global masterplan and Urban Design team to deliver holistic and sustainable design solutions. With more than 20 years of experience leading architecture, urban planning and environmental design projects, Paolo’s ethos is based upon a sensible business case for the proposed mix of uses and sustainable agenda. >>>

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 54 design-middleeast.com Resilient Cities Located in Sharjah, the Aljada Development Masterplan is a vibrant mixed-use precinct that integrates living, working and entertainment. The approach was create a healthy and appealing urban environment through the allocation of sufficient green open spaces, contemporary architecture, safe pedestrian networks and public realm and an efficient vehicular network. Designed as an oasis in the heart of the city, the masterplan for the Dubai Design District (d3) seeks to seeks to provide businesses, entrepreneurs, and individuals with a community where they can collaborate and create. faces an ever-growing list of challenges. But, like the Venice of old, Dubai, Qatar and Riyadh exhibit a collective determination that takes the idea of harmonising with the environment to unfathoma- ble new heights. The exploration of emerging technologies and new urban typologies in cities across the Middle East provides ways to keep designers focused on the future – promoting unconventional ways of design thinking, solving problems, and challenging the status quo. THE HUMAN COMPONENT: 4IR AND BEYOND. Though our sources change – steam propelled the original Industrial Revolution; electricity the second; preliminary automation and machinery the third; and cyberphysical systems (intelligent computers) the Fourth Industrial Revolution (4IR) – humankind’s inventiveness pushes the bounds of possibility reliable forward. 4IR’s advancement of technology pushes forward at an unimaginable pace, enhancing existing potential with artificial intelligence, robotics, the Internet of things, autonomous vehicles, 3D print- ing, nanotechnology, biotechnology, materials science, energy storage, and quantum computing and hologram technology. While the phrase ‘innovate or die’ all but litters business and entrepreneurial circles, it does aptly express the idea that we must embrace the unconventional to survive. The fall of Venice and the rise of the modern Middle East reinforce the fact that cities must continue to push boundaries and embrace new discoveries – putting people first all the while.

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Libera is a modular and adaptable lighting system that represents a major breakthrough in the field of linear lighting. Libera does not conform to a linear illumination model but enables creative freedom in composition and a personal interpretation of light. The three components of the system, the light rod, joint and base, are integrated seamlessly to create a unified whole. Each part is carefully crafted with formal intent. Libera can be used freely in any indoor setting, from offices to homes. Libera Free your mind

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56 design-middleeast.com Interview To Explore Alberto Barbieri, Managing Partner Magna Hospitality Management, discusses the design elements of Tàn Chá, challenges in the F&B market, and his hopes for 2024. Alberto Barbieri, a seasoned career in the hospitality industry that has spanned 32 years and two major metropolitans, London and Dubai. 10 years ago, Alberto kickstarted his journey in Dubai by assuming sthe role of Operations Director at a renowned hospitality company catering to a variety of night- life and fine-dining concepts. This was until four years ago, when Alberto decided to take destiny into his own hands and incepted Magna Hospitality Management (MHM). H ow important are lead­ ership skills in your role, and how do you moti­ vate your employees on a regular basis? Crucial in fact. People will have different approaches on how they deal with their teams and how they feel they are able to motivate them to give their best. I remember being an employee. I remember the managers I had that motivated me to do better, even with a simple ‘well done’. Conversely, I clearly remember the opposite. I start from a point of reminding myself of the obvious; that every single person that we have working for us plays a huge role in having a guest walk in an and out after an evening out ‘having’ D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4

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D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4 design-middleeast.com 57 duck, served a little less tradi- tionally but very Tàn Chá, comes in its own display with the usual cucumber, pancakes, leeks, and Duck sauce, but in addition we add a truffle foie gras and a citrus plum sauce for variety. Another firm favourite is the Song Lu Cheong Fun, a truffle and mushroom filling, wrapped in tofu skin and then coated in rice flour pastry and drizzled with superior soy, this dish is an absolute winner, every single table will see one of these. From the drinks selection I would say the most ordered drink is called ‘Tricked by a Fox’ which is an intense sweet and sour drink. Is there a storytelling element to the design creation of this F&B venue? Our cocktail menu follows the flight of a little crane on a journey of discovery and adventure. Each spirit selected for our cocktails is matched with a Chinese mytho- logical creature or deity and >>> Each of the areas built in the restaurant are distinctly different and guests tend to gravitate to their favourite parts depending on the occasion. to come back. Good food and great service isn’t a benchmark anymore, it’s a given. There is no wavering from this so it’s the human touches where you have a chance to set yourself apart. The training program that the team is constantly put through and the results of the internal exams we religiously run, will determine how quickly positions free up for promotions within the team we have. What was your source of inspiration for Tàn Chá? Tàn Chá was a Covid baby and was concep- tualised during unprecedented times in our industry. We had time to prepare and think about the best use of space in the venue. We wanted the place to be colourful and move away from a more reserved colour palette normally used in venues like ours serving Chinese food. We took references from the urban side of downtown Hong Kong and Dubai’s opulence. There are a few meanings for Tàn Chá but the one we lean on is ‘to explore’. Can you tell us what are distinct features of Tàn Chá? We have a quite a few. Notably our wallpaper is quite distinctive as we had it designed and printed. Each room has a different design feel and for sure, unique to us. We have avoided ‘white’ as a colour throughout and have kept an elegant but colourful palette even with our plates. Our terrace boasts beautiful view of the canal and the water cascade under the flyover. Guests that book the terrace get a special surprise, but I’ll leave that as a surprise. Book yourself in and find out. Food and drink are the main highlights of any restaurant. What are some unique items to try and not to miss when one visits this venue? It’s hard to pick just one, so best to go through at least a few of the signatures. Prob- ably the most requested dish is the Peking

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58 design-middleeast.com Interview created into a fable. Each fable and char- acter is linked with some moral challenge that our little crane needs to learn from or overcome. Each of these interactions inspired us in the beginning and we decided to use the cranes journey as a source of inspiration for our interiors design, we subsequently added little nods to the crane throughput our venue, most notably on the chef’s table. What is the unique value proposition that you offer to your customers? We’d like to think that we provide afforda- ble luxury at Tàn Chá. Our tasting menus are very reasonably priced for the variety and quality we offer. Our guests do not feel intimidated to spend but if that is what they feel like doing, then we have some beautiful fine wines and signature dishes that will tick those boxes. On the flipside, our Sunday Bottomless Dim Sum offer is a limitless selection of some of our most popular Dim Sums and some unique ones only for Sunday lunch with tea for AED250 a head. We often sell out on this day, so bookings are advised. How is technology enhancing the consumer experience? Technology affects every part of the operation these days, but for us we have tried to keep away from too many gimmicks, but we have recently added paperless billing. Do you face any challenges in the region in the F&B segment? Are there any specific initiatives and actions do you think Dubai needs to up the level in F&B industry? Just when you think Dubai can’t surprise anymore it always find a way to do so. So many wonderful venues and brands in the region do make it somewhat challenging for a homegrown concept like ours as it takes longer for guests to come and try you as they have so many recognisable brands from their home- towns or business trips to go to. That being said, we have felt very welcome here which shows by the various accolades that we have received since the opening and the hundreds of wonderful reviews from guests. What are your targets and expectations for 2024? Keep pushing the boundaries with interesting dishes and services is key for us in 2024. We never relax as there is always something to improve. We will open a bar on our terrace which will round off the experience there. Expan- sion to other territories is starting to make sense and we are in talks already for that. Influences of the traditional Chinese culture are introduced by intricate detailing and use of fabrics. D E S I G N M I D D L E E A S T | F E B R U A R Y 2 0 2 4

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design-middleeast.com FestiveFeels G et inspired by Home Centre’s Rama- dan-inspired collection influenced by the region’s colourful heritage, allowing customers to reflect their own unique style at home this Ramadan. Five freshly chosen new collections inspired by the region's rich heritage provide a wide range of solutions to suit all preferences and budgets. Ramadan collections include Desert Elegance, Faris, Sama, Noura – and an exclusive collaboration with UAE-based boutique design house, Kashida. The Desert Elegance collection captures the magical spirit of the desert and classic mid-century design, applying organic shapes, bold patterns, and earthy tones. The luxurious Faris collection is inspired by Arabian horses, dramatically mixing indulgent mar- bles and shimmering metallics to create a striking yet elegant impact. With energy and creativity at its heart, the Sama collection uses fluid shapes and ripple effects to create sophisticated signature pieces to elevate any space. Noura collection applies soft and contemporary neutral colors and textures evoking a sense of serenity and calm. And finally, the fifth curation is an exclu- sive collaboration with Kashida Design is aptly titled Kashida. So, which collection are you going to choose for Ramadan? www.homecentre.com 60 Pick of the Month

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RAKCERAMICS.COM Imagine a space where your inspiration can run free. A world that tells your own story, every single day. At RAK Ceramics we help create the perfect living space, for you and your loved ones. Imagine your space. IMAGINE YOUR SPACE

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Oikos Atelier Dubai The Opus, Tower A, office 1205 Al A’amal St, Business Bay - Dubai T +971 4 589 3332 | M + 971 52 556 7376 atelierdubai@oikos.it | oikos.it Made in Italy Entrances Designed by You 26-29 February 2024 Stand No-1D51