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HP printing technology empowers creativity. from DLR Group, explores the fusion of design, innovation, and wellness in hospitality. reveals his transformative approach to the future of design in 2025 and beyond. GOVIND SHEPLEY FOUNDER & CREATIVE DIRECTOR OF TWENTYONE06, TWENTYONE06 A Bold Leap into 2025 SUSTAINABLE INNOVATION ERNEST AZZAM REDEFINING LUXURY HOSPITALITY HENRIQUE DIAS Interiors and architecture from the Gulf, Levant and beyond design-middleeast.com J A N U A R Y 2 0 2 5 D E S I G N M I D D L E E A S T

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 1 14 TRENDS Top Biophilic Design Trends for 2025 Discover the latest biophilic design trends shaping the future of architecture, emphasising nature’s integration to enhance well-being and sustainability. DR. BELMA (ALIK) ELSAEJ, Assistant Professor at Heriot-Watt University Dubai, highlights the innovative approaches transforming spaces in 2025. 18 TECHNOLOGY Sustainable Innovation: HP's Printing Revolution ERNEST AZZAM, Large Format Printing Lead, HP Middle East & Africa, discusses how HP’s cutting-edge printing technology aligns with sustainability goals, empowers architects and designers with unparalleled customisation, and redefines creative possibilities across industries. 30 TALKING POINT A New Era in Hospitality HENRIQUE DIAS, Int’l. Assoc. AIA, OA, Principal and Middle East Design Director at DLR Group, discusses the integration of design, innovation, and luxury wellness in shaping the future of hospitality 22 TwentyOne06: A Bold Leap into 2025 In the first edition of 2025, our cover features Govind Shepley, Founder & Creative Director of TwentyOne06, who shares insights into the studio’s bold rebranding, exciting projects lined up for 2025, strong client relationships, groundbreaking collaborations, and his visionary approach to shaping the future of design. 34 IN CONVERSATION Designing for People FARAH ADDADA, Associate Director – Workplace Strategy, Interior Design & Change Management, Project & Development Services UAE, JLL, combines her passion for workplace strategy, interior design, and change management to create tailored, human-centric spaces in the Middle East. 36 INNOVATION Hybrid Luxury JAQUAR is redefining luxury with the Hybrid Cloud Shower in the UAE. 38 PROJECTS Future Projects That Promise Big Impact... The UAE, Saudi Arabia, Bahrain, and Qatar are at the forefront of architectural innovation and sustainability. With a strong focus on cutting-edge technologies, 2025 will see groundbreaking projects across the region. 48 REVIEW JATO: Peruvian Flavours with a View JATO, located on the 43rd floor of Media One Hotel in Dubai, draws inspiration from the legendary gatherings of a Peruvian couple, Jaylii and Topa, in the mountains 52 LUXURY LIVING A Jewel in the Sky THE PEARL PENTHOUSE: A Dazzling Residential Gem Crowned One Crescent at Palm Jumeirah 56 TECHNOLOGY Architecturing of the future ORAZIO MORETTI, CEO of Craft Group, on Innovation in Construction: Shaping the Future with Today’s Transformative Technology 60 PICK OF THE MONTH A Bold Fusion of Sculpture and Design MINOTTI has unveiled its new flagship store in Dubai, in partnership with Al Tayer Insignia, showcasing exquisite designs including the Nico table by Hannes Peer. COVER PHOTO SHOOT OF GOVIND SHEPLEY IS BY ALEXANDER BUNGAS

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SUITE TREAT Step into a world of opulence when you book a Suite at Raffles Doha. Experience the added luxury of QAR 750 credit to spend on dining in the hotel, and QAR 500 towards any Spa treatment. Children aged 12 and below are welcome to indulge in the enchantment of complimentary dining. Rates starting from QAR 3,500 per night For reservations, please call +974 4030 7100 or email reservations.doha@raffles.com Raffles Doha, Iconic Towers, Marina District, PO BOX 4747, Lusail, Qatar

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Nestled by the coast of Lusail sits the splendor of Raffles and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 6 design-middleeast.com /designmideast /designmiddleeast FOLLOW US ON @designmiddleeast /designmiddleeast Editor's note H appy New Year, everyone! We’re kick- ing off 2025 with tons of excitement and energy – here’s to a year filled with new goals, happiness, and all the good vibes! There’s an exciting line-up of events in Dubai and KSA coming soon, along with special edition magazines to match the buzz! We hope your year is as inspiring as the amazing projects we cover in this issue. Speaking of inspiration, we’re beyond thrilled to feature Govind Shepley, Founder & Creative Director at TwentyOne06 in our cover story. What a designer! His creativity knows no bounds, and his projects are proof of just how brilliant he is. But beyond his work, Govind is an incredible leader and mentor, always lifting those around him and encouraging the next generation of designers to push boundaries. He has rebranded the company, and the projects they’re working on are absolutely amazing. I had a fantastic chat with Govind! He talked about his journey, his love for design, his stepping into a leadership role, and how he's working even harder to shape a brighter future for design. All this and more in our cover story! Looking ahead, there's an exciting feature on some incredible projects across the UAE, KSA, Bahrain, Qatar, and Egypt. From bold new designs in Dubai to stunning developments in Riyadh, these regions are buzzing with op- portunities that promise to shape the future of design. The growth and innovation happening here are truly inspiring, and we can’t wait to see how these projects unfold and redefine the landscape in the coming years. And of course, we couldn’t wrap up without highlighting our Pick of the Month – the Nico Table! It’s sleek, stylish, and seriously eye-catching. Perfect for any space, it’s a must- have piece that blends beauty with function. We hope you love it as much as we do! Here’s to 2025! See you at the events! Roma Arora Editor roma@bncpublishing.net @romaarora_ For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2025. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission. Printed by UPP S U B S C R I B E subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates T +971 4 420 0506 | F +971 4 420 0196 CEO WISSAM YOUNANE wissam@bncpublishing.net DIRECTOR RABIH NAJM rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY MARKETING EXECUTIVE AARON JOSHUA aj@bncpublishing.net COMMERCIAL DIRECTOR ANDREA MOCAY andrea@bncpublishing.net DIGITAL MEDIA PRODUCER EDUARDO BUENAGUA Eduardo@bncpublishing.net

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Sedus Office Furniture L.L.C. | Concord Tower Al Sufouh Road | P.O. Box 283122 | 24th Flr. | Office No. 2403‑2404 | Dubai Media City swivel chair for cosy offices and home se:flair

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 8 design-middleeast.com News Ayesa Secures PMC Contract for Aramco Sports Stadium A ramco, one of the world’s leading integrated energy and chemicals companies, appointed Ayesa, a leading global provider of technology and engineering solutions, to deliver Project Management Consultancy (PMC) services throughout the construction of the Aramco Stadium in Al Khobar, Saudi Arabia. Leveraging its extensive expertise, Ayesa will ensure the successful delivery of this state-of-the-art landmark project. The Aramco Stadium, which spans 800,000sqm., will include cutting-edge sports and entertainment facilities, retail areas, and entertainment zones. With a proven track record in managing high-profile, complex sports facility developments — including Real Madrid’s Santiago Bernabéu Stadium, the Cartuja Stadium in Seville, and the F1 and Motorcycle Grand Prix circuits in Valencia and Jerez — Ayesa is well-positioned to apply its extensive experience to this ambitious project. Ayesa’s commitment to delivering high-quality projects, maintaining cost control and timelines, and providing innovative solutions will be essential to ensuring the successful realisation of this stadium. Antonio Cubero Hernández – Director of Buildings & Cities Division for EMEA, ASIA & LATAM, commented: “This project is a significant milestone for us not only because of its scale but also as a testament to our multidisciplinary excellence in architecture, landscaping, and civil engineering. It underscores our position as global experts in stadium development and highlights our growing international footprint. We are eager to embark on this journey, collaborating closely with Aramco and all stakeholders to deliver a venue that will be a source of pride and a catalyst for future growth in the region. This stadium will showcase our visión and capabilities to deliver innovative, world-class sports facilities.” José Ramón Delgado, Ayesa’s Middle East Regional Manager, stated: “Ayesa is committed to delivering the Aramco Stadium with a focus on excellence, innovation, efficiency, and sustainability. Our approach emphasises building strong partnerships and setting new standards for sports stadiums that offer multi-use, generate multiple revenue streams, and have strong connections with the local community. This project will support local businesses and the economy and serve as a major milestone in Saudi Vision 2030, addressing the Kingdom’s evolving needs.” Set for completion in 2026, the stadium will accommodate 47,000 spectators and serve as the venue for the 2027 Asian Football Confederation Cup.

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design-middleeast.com D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 9 B luehaus has collaborated with Innovo to deliver the newly completed Innovo Group Head Office in Dubai Hills, together reimagining the modern workspace with a design that inspires explo- ration and fosters communi- ty. Spanning 2,100sqm, the office layout mirrors the meandering streets and avenues of a cityscape, encouraging movement and spontaneous interactions within its vibrant environment. A showcase of future-forward workspace design, the project seamlessly blends creativity, collaboration, and sustainability. Key features such as ‘The Wellness Corner,’ ‘The Hub,’ and Mini Sphere Immersion Capsule reflect Innovo’s vision for an inspiring and innovative headquar- ters. “Our partnership with Innovo has been a testa- ment to their forward-thinking ethos and com- mitment to excellence,” said Adil Amin, Head of Interior Design at Bluehaus. “As a global leader in urban development, specialising in the design, engineering and construction, Innovo consistently pushes boundaries, and it was a privilege to design a space that aligns with their values of innovation, collaboration, and sustainability.” “At Innovo, we believe that our employees’ well-being is the cornerstone of our success. This newly designed office floor reflects our deep commitment to nurturing a workplace that inspires creativity, fosters collaboration, and prioritises the holistic care of our team. By cre- ating an environment where people feel valued, supported, and empowered, we enable them to thrive, excel, and propel our shared vision forward,” shared Mariam Azmy, Chief People Officer at Innovo. A showcase of future-forward workspace design, the project seamlessly blends creativity, collaboration, and sustainability. Key features such as ‘The Wellness Corner,’ ‘The Hub,’ and Mini Sphere Immersion Capsule reflect Innovo’s vision for an inspiring and innovative headquar- ters. “Our partnership with Innovo has been a testament to their forward-thinking ethos and commitment to excellence,” said Adil Amin, head of interior design at Bluehaus. “At Innovo, we believe that our employees’ well-being is the cornerstone of our success. This newly designed office floor reflects our Bluehaus Unveils Innovo’s Cutting-Edge Head Office at Dubai Hills Private nooks and enclosed offices offer a contrasting experience, providing quiet retreats for focussed tasks. deep commitment to nurturing a workplace that inspires creativity, fosters collaboration, and prioritises the holistic care of our team. By creating an environment where people feel valued, supported, and empowered, we enable them to thrive, excel, and propel our shared vision forward,” shared Mariam Azmy, Chief People Officer at Innovo. “Our design for Innovo’s new office draws inspiration from the energy of urban land- scapes, blending the vitality of city life with the tranquillity of nature,” shared Amber Peters, Associate – Creative Design at Bluehaus. “We envisioned the space as a microcosm of a bustling city interspersed with serene parks, crafting a sanctuary for creativity, collabora- tion, and well-being.” Upon entering the reception area, visitors are welcomed into a harmonious blend of organic curves and minimalist design. Accentuated by natural elements such as integrated planters, greenery, and a neutral colour palette, the space creates an immediate sense of calm.

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10 design-middleeast.com J otun Paints UAE, the leading provider of decorative, protective, and marine paints in the MEIA region is proud to reaffirm its commitment to innovation and education in colour science through its exclusive Colour Academy, in collaboration with Sweden’s Natural Colour System (NCS), a program designed to equip interior designers, architects, and consultants with expert knowledge in colour theory and paint application. This prestigious initiative reflects Jotun’s mission to empower professionals with the tools they need to transform spaces into masterpieces. The Colour Academy offers participants an in-depth understanding of the science and psychology of colour. Through a combination of theory, interactive learning, and practical exercises, attendees gain invaluable insights into colour design, cultural influences, and common paint challenges. Highlighting the program’s exclusivity, Jotun hosted a series of three engaging sessions over two days at Nasab Dubai last week, inviting top designers and industry leaders to participate in this enriching experience. For the first time, this program was also extended to a selected group of Homeowners, media and influencers who got a first-hand exclusive experience into the world of science behind colours. Along with learning about colour, participants tried their skills in colour matching using flowers and went home with exclusive giveaways after a very hands-on session. Kjetil Urheim, General Manager of Jotun Paints UAE, expressed his enthusiasm for the initiative, “The Colour Academy is a testament to Jotun’s dedication to fostering a culture of learning and innovation. By investing in education, we are not only supporting the design community but also ensuring that the power of colour is used to its fullest potential in every project. This program underscores our belief in News Master Design & Colour Excellence with Jotun’s Exclusive Colour Academy The Academy culminates in a certification jointly issued by Jotun and NCS, a mark of distinction in the design community. D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 the transformative impact of knowledge and collaboration.” The Colour Academy offers three tailored courses—a half-day course, a full-day course, and an intensive two-day program—each designed to meet the varying needs of industry professionals. As a vital part of property design, whether for private homes or iconic landmarks, colour and paint play a crucial role in creating lasting impressions and through this program, Jotun continues to lead the way in empowering professionals to make informed and inspired choices. Currently, the program is available exclusively by invitation, underscoring its premium and targeted nature.

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With the addition of minotticucine by Asso Group, Purity further enhances its portfolio of world-renowned brands, solidifying its position as a leading name in luxury design across the GCC. P urity announces the addition of minotticucine by Asso Group to its esteemed portfolio. Renowned for its artistic-minimalist essence, minotticucine is redefining the high-end kitchen landscape in the region, bringing unparalleled sophistication and Italian excellence to homes across the Middle East. Minotticucine, founded in 1949 by Adriano Minotti in Italy, has evolved into a global icon of minimalist luxury today. The brand’s innovative approach blends natural materials with ground-breaking technology, creating kitchens that transcend functionality to become sculptural masterpieces. From the iconic Terra kitchen in cast bronze to the innovative Terra Luce in Cristallo Vitrum Wow stone, each design embodies a harmonious interplay of innovation, elegance, and artistry. In 2014, Asso Group acquired minotticucine, cementing its reputation as a leader in luxury kitchen design. The brand’s latest creation, Terra Luce, exemplifies this legacy by integrating natural light with translucent stone to create a kitchen that transforms from a functional space by day into a luminous installation by night. “Purity is proud to introduce minotticucine by Asso Group to the UAE, a brand renowned for transforming kitchens into sculptural masterpieces,” said Nizam A. Baki, Managing Partner of Purity. “With exclusive materials like 24-carat gold, cast bronze, and crystal, paired with impeccable craftsmanship, the brand redefines minimalism by blending light and dark, metal and marble, in a harmonious balance inspired by nature. Each creation is a bold statement of elegance and innovation, bringing a timeless, avant-garde vision to the heart of the home.” This collaboration between Purity and minotticucine by Asso Group marks an important milestone in bringing the brand’s unique artisanal production and Italian craftsmanship to the UAE. By combining traditional techniques with advanced design innovation, the brand delivers bespoke solutions tailored for the region’s most discerning clients. Giovanni Venturini, President of Asso Group, shared his excitement: “We could not find a better partner than Purity to bring minotticucine to the UAE. Their dedication to design excellence mirrors our own, and we are proud to embark on this journey following successful launches in Vancouver, Dallas, and Tokyo.” Venturini adds, “I like to think that every time the users of our creations enter their kitchens, they can imagine seeing the Grand Canal in Venice or the Colosseum through the window. Having a piece of Italy in their home can inspire them to learn more about our culture and heritage.” Since its inception, the brand has received widespread acclaim for its artistic vision and technical mastery. Prestigious accolades such as the Wallpaper Design Award and the Designer Kitchen and Bathroom Award affirm the brand’s dedication to innovation and excellence. Purity adds minotticucine to Middle East Portfolio 11 D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com

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12 design-middleeast.com D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 T he Rug Company opens The Rug Company Bungalow, its first flagship store in the Middle East, located in Jumeirah, Dubai. Designed in collaboration with Styled Habitat, it offers an enticing atmosphere reminiscent of a hidden gem waiting to be discovered. The dedicated team provides exceptional, white-glove service, ensuring that each rug is perfectly tailored to suit clients’ homes, offering personalised consultations both in-store and in the comfort of their own spaces. Guests are invited to discover an ever-evolving curation of designs, showcasing extraordinary collaborations with visionary icons like Alexander McQueen, Kelly Wearstler, and Mary Katrantzou. Jan Vingerhoets, CEO of The Rug Company said: “The Middle East boasts a rich heritage of art, design, and craftsmanship that spans centuries. With our opening in Dubai, we aimed to do things differently, creating what we believe is the finest expression of our brand to date. The Bungalow’s design thoughtfully incorporates elements that reflect and honour the local culture, making it a truly unique destination for our customers. It’s a welcoming home for locals to appreciate and celebrate design.” “The home is a cherished place where family and friends gather in the UAE,” said Kate Judd, Managing Director of the Middle East. “A rug is not only a decorative piece—it symbolises warmth, hospitality, and tradition. We understand that our creations become treasured parts of our clients’ lives, enriching the spaces where meaningful moments unfold.” Designed by Rabah Saeid from Styled Habitat, The Rug Company Bungalow is a design triumph, bringing together renowned names in luxury interiors to create a collaborative space with a unique and distinguished perspective. “We wanted visitors to feel at home, as if the Bungalow had always been there and they’ve only just discovered it now,” said Rabah Saeid, Founder of Styled Habitat. The Rug Company Bungalow Opens in Jumeirah News This exquisite space reimagines the charm of Jumeirah’s 1970s architecture while evoking the bohemian glamour of Palm Springs.

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KLUDI-ASANA A haven of wellbeing THE SHAPE OF WATER kludi.com Please, do not disturb! KLUDI-ASANA is the ultimate wellness experience by KLUDI, the German premium water expert, that provides modern High-end bathroom solutions, with a touch of harmony and design. KLUDI-ASANA is an experience that refreshes all senses and at the same time allows a moment of “release”. The large-format ceiling showers offer a real wow effect and the ultimate in showering comfort. Rain shower, clean jet or waterfall provide extra wellness. The special atmolight immerses you in a world of complete relaxation, helping to restore your mental and physical balance. KLUDI surprises, informs and inspires, through a complete and sophisticated range of faucets, sanitaryware and bathroom furniture of high design.

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design-middleeast.com Discover the latest biophilic design trends shaping the future of architecture, emphasising nature’s integration to enhance well-being and sustainability. Dr. Belma (Alik) Elsaej, Assistant Professor at Heriot-Watt University Dubai, highlights the innovative approaches transforming spaces in 2025. A s urbanisa- tion acceler- ates, people increasingly seek ways to recon- nect with nature, even within built environments. Biophilic design, which integrates natural elements into architecture and interiors, has gained traction in recent years. By prioritising well-being, sustainability, and a closer connection to nature, biophilic design continues to evolve in 2025. Here are the top trends shaping its future: 1. Advanced Green Walls and Verti- cal Gardens Green walls, also known as living walls, remain a defining feature of biophilic design blending nature with archi- tecture to enhance well-being and sustainability. In 2025, these installa- DESIGN TRENDS TOP Biophilic Trends 14 tions will continue getting smarter and more sustain- able than ever. Advances in hydroponic technology and automated irrigation systems enable green walls to flourish in offices, homes, and urban complexes. Vertical gardens transform underutilised urban spaces like facades, parking structures, and alleyways into lush, Dr. Belma (Alik) Elsaej, Assistant Professor at Heriot- Watt University Dubai D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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design-middleeast.com 15 vibrant environments. These features improve air quality and reduce the urban heat island ef- fect, creating cooler and more breathable cities. As an integral part of sustainable urban devel- opment, green walls exemplify how technology and nature can harmoniously transform modern living spaces. 2. Biophilic Workspaces for Hybrid Offices Furthermore, the rise of hybrid work models has pushed com- panies to redesign workplaces with employee well-being in mind. Natural lighting, indoor plants, and organic materials are becoming staples of office design, helping reduce stress and boost productivity. Biophilic workspaces also emphasise flexibility, offering quiet, green retreats or collaborative zones inspired by natural textures. These designs replicate eco- systems, fostering creativity and balance among workers. 3. Nature-Inspired Wellness Spaces In the wake of the pandemic, wellness has become a priority in design. Biophilic principles are being integrated into spaces such as spas, gyms, and health- care facilities to enhance mental and physical health. For instance, hospitals incorporate “healing gardens” and nature-inspired patterns in patient rooms to promote faster recovery. Studies, including research from Heri- ot-Watt University, highlight how exposure to nature can reduce stress and support well-being in healthcare environments, showcasing the tangible benefits of biophilic design. 4. Interactive Water Features Water symbolises tranquillity and renewal in biophilic design. In 2025, water features are expected to become more interactive and sustainable. Indoor waterfalls, reflecting pools with rainwater harvest- ing systems, and smaller fea- tures like tabletop fountains are gaining popularity. These elements provide a calming ambience while supporting sustainable practices, making them a versatile addition to homes and workplaces. 5. Biophilic Technology Integration Technology is merging with biophilic design to create innovative urban living solu- tions. Smart systems can now simulate natural lighting and ventilation cycles, adjusting indoor conditions to align with nature's rhythms, im- proving indoor comfort and supporting circadian health. Meanwhile, augmented reality (AR) and virtual reality (VR) also play a role by immersing users in natural environments. Virtual windows displaying forests or ocean views are particularly beneficial in urban areas with limited access to nature. 6. Biomimicry in Design and Architecture Biomimicry draws inspira- tion from nature’s forms and systems to address design challenges. In 2025, architects and designers are adopting biomimicry to create sus- tainable, functional spaces. Examples include buildings inspired by termite mounds for natural ventilation or shell- like structures for strength and flexibility. By learning >>> Architecture of Naturalis Museum, Leiden, Netherlands D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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16 design-middleeast.com from nature, these designs promote resilience and sustainability in con- struction. 7. Community-Centric Urban Biophilic design is moving beyond individual buildings to reshape urban communities. Planners are integrat- ing nature into cities through initia- tives like rooftop gardens, tree-lined Trends streets, and pocket parks. Biodiversity corridors, continuous green spaces supporting local ecosystems, are being developed to balance urban growth with ecological needs. For instance, at Heriot-Watt University’s Dubai campus, traditional Arabic elements, such as an interpretation of the classic Mashrabiya screens, are incorporated into the design. The Mashrabiyas allow for porosity within the design and comforting light quality. These efforts enhance urban livability while fostering community connections. 8. Sustainable Materials and Local Sourcing Sustainability lies at the heart of biophilic design, and 2025 sees a stronger focus on using renewable, locally sourced materials like bamboo, wood, clay, and stone. These materials align with eco-friendly practices and emphasise the importance of reducing the environmental footprint of construction and design projects. Designers can minimise trans- portation emissions and celebrate regional landscapes by using local materials. This approach aligns with global sustainability goals while preserving cultural heritage. Beyond environmental benefits, using nat- ural materials enhances spaces' aesthetic and sensory appeal, creating environments that feel warm, grounded, and connected to the natural world. Designers increasingly incorporate these elements into urban and residential projects, blending modern functionality with timeless, earth-inspired textures and colours. This focus on regional materials also preserves and celebrates cultural heritage. Every stone, plank of wood, or piece of bamboo tells a story of the land it comes from, enabling designs that resonate with local identity while contributing to a global sustainability narrative. By prior- itising renewable, locally sourced materials, biophilic design continues to bridge the gap between sustainable innovation and the timeless wisdom of nature. Looking Ahead Biophilic design is more than a trend, it’s a shift toward healthier, more sustainable living. Reconnecting people with nature transforms how we live, work, and interact with our surroundings. Institutions like Heri- ot-Watt University Dubai are at the forefront of this movement, offering insights and innovative solutions to today’s design challenges. As we embrace biophilic principles in 2025, we move closer to creating envi- ronments where people and nature thrive. D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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DOMOTEX MIDDLE EAST 22 – 24 APRIL 2025 Dubai World Trade Centre The Trade Fair for the Carpet & Flooring Industry in the Middle East.

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18 design-middleeast.com D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 H ow does HP Large printing technology align with the industry's growing focus on sustainabili- ty, and what makes it an eco-friendly choice for designers and architects? HP Large Format printing solu- tions are designed with a high focus on sustainability, making it the most environmentally certified technology available. HP Designjet and Latex printers use water-based inks, which are free of harmful pollutants and Volatile Organic Compounds (VOCs), ensuring safe indoor use. This makes it a perfect choice for the HoReCa business prem- ises decoration and even for hospitals, health & medical centres, schools, and nurseries. They are also energy-effi- cient (ENERGY STAR® certified) and compatible with recyclable materials. Additionally, certifications like FSC® and UL Ecologo® align with green standards, making HP an eco-friendly choice for designers and architects. HP is a pioneer in sustainability, participating in many programs while supporting several communities a worldwide making the whole production chain sustainable with many HP printers manufactured using a high level of recycled and sustainable materials. What specific industries or sectors currently benefit the most from HP printers, and why do you think they are drawn to this technology? HP Large Format printers are widely used across several industries and sectors due to their versatility, stunning image quality, precision, and ability to meet specialized needs. Key sectors benefiting the most include: •Architecture, Engineering, and Construction: These professionals have used HP Large Format Printers for dec- ades for their high-resolution technical drawings with high accuracy and color consistency. • Interior Design: They use Latex ink Large Format printers for custom wall coverings, murals, and décor printed on various substrates from fabric to syn- thetic leather as well as wood and glass. HP’s water-based inks allow long-lasting indoor usage without odors. Technology Ernest Azzam, Large Format Printing Lead, HP Middle East & Africa, discusses how HP’s cutting-edge printing technology aligns with sustainabil- ity goals, empowers architects and designers with unparalleled customisation, and redefines creative possibilities across industries. Sustainable innovation HP'S PRINTING REVOLUTION HP LATEX 800 - 700 printer series provides high-value, efficient printing with an environmental sustainability edge.

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 19 • Graphic Design and Adver- tising: They use these printers because of the vibrant and durable prints for weather-resistant banners, posters, and signage for indoor and outdoor applications. For design professionals who are new to large-format printing, how can HP printers provide a cost-effective solution without compromising on quality? HP Large Format Printers offers cost-effective solutions for design professionals by balancing afforda- bility with high-quality output and ease of use. Efficient ink usage ensures precise color application with minimum waste, including features like Pixel Control technology. The versatility of HP large format printing solutions allows designers to reduce outsourcing or investing in multiple printers, by allowing them to print most of their needs on one device. These solutions also provide the best long-lasting vibrant profes- sional results, even on economical materials. How can architects and interior designers leverage HP technol- ogy to meet client demands for personalised and innovative designs? HP Latex Ink technology is ideal to meet demands for personalized and innovative designs. It enables bespoke wall coverings with custom wallpapers and murals tailored to a client’s unique tastes or branding. Support for multiple fabrics and textiles allows the creation of custom upholstery, curtains, and decorative pieces for a cohesive interior aesthetic. It also supports floor graphics for innovative and durable floor designs for both resi- dential and commercial spaces. The wide range of substrates supported from canvas to textiles and wall coverings and even rigid materials like wood and glass en- ables designers to explore uncon- ventional surfaces for personalized décor elements. On top, HP Latex technology offers the possibility to print with white ink, which is a game changer for interior designers. It unlocks creativity and makes possible the production of numerous décor print applications, such as: • contour-cut window graphic with white ink • applying white ink to signage to increase vividness • add a background layer to CYMK images, for instance, backlit signage, to make them more vivid • Improved colour rendering when used as a base ink on a trans- lucent or transparent support • Giving images sharper edges, for greater impact • Increasing contrast with coloured or dark supports to improve visibility. What are the key differentia- tors of HP printers compared to other technologies in terms of usability, efficiency, and versatility? HP Large Format printer tech- nology focusses on ease of use and efficiency. With intuitive interfaces such as touchscreen controls and user-friendly applications, they simplify operation for both begin- ners and professionals. >>> Ernest Azzam, Large Format Printing Lead at HP Middle East & Africa, is always at the forefront of the latest technology and trends, driving innovation in the industry.

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com HP DESIGNJET T850 Printer offers the world’s easiest A3-A1 printing experience to maximize your team’s agility. HP DESIGNJET T200_T600 SERIES, DELIVER HIGH- QUALITY PRINTS AND IS RESPONSIBLY DESIGNED. What future advancements or updates are in the pipeline for HP technology, and how do you see them reshaping the design and printing landscape? At HP we continue to develop technologies that will always help creatives and designers differentiate themselves efficiently and responsibly. We continue to introduce more sustaina- ble, efficient, and quality solutions. The objective is to always increase versa- tility and innovation to allow creatives to explore new ideas and solutions that allow them to differentiate themselves. How is HP planning to capture untapped markets and raise awareness among designers and architects about the potential of Latex printing? HP Latex ink printing technology is used widely around the world by designers and architects for interior décor. In the Middle East and Africa region, we had many major successes with creative designers who have built businesses based on this technology. But there is more work to do in terms of increasing awareness by showing creative minds what these technologies allow them to do. We were surprised many times by what these professionals create using these tech- nologies once they have access to them. What feedback have you received from the design community regarding HP printers, and how is this influencing your future plans and market strategy? A lot of professionals from the design community are still not aware of what HP Latex printing technology can do for them. 20 These printers are smart connected devices with remote management that can help maintain production and reliability with predictive service and ink monitoring. Software solutions like SmartStream for production environments and HP click for per- sonal users, ensure optimized resource usage by maximizing layout on substrates and minimizing errors and waste. As mentioned in the previous question, HP Large Format printers offer compatibility with a wide range of material, more than any other solutions in the market. Technology

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 21 When showing some of these outputs, they were impressed with the quality and had a lot of questions. This is always very interesting as it gets the creative mind working on how can use this technology to create bespoke solutions. Our objective going forward is to reach out to those professionals and just show them the technology, and how it can unleash a new wave of creativity and appli- cations that are customized, professional, and cost-effective. What were your key takeaways from the discussions and interactions at the recently concluded Design Forum 2024 with other industry professionals? The first takeaway from the interactions with the industry professionals is that this is a very vibrant and active community, that is always looking to keep up with the technologies available, from AI to printers. Regarding the discussions about HP Large Format printing solutions, we realised that for most of them, this was a new technology that was interesting for them, and they wanted to understand more about how it works and what potential applications they can use. We believe that what HP Large Format printers will offer is a new solution for cus- tomization that will take creativity to the next level, by allowing customization of elements of décor that were standard until now. HP has developed technology specifically for the healthcare industry and reimagined healthcare tech to put doctors, clinicians, and patients’ needs before anything else. HP printers produce high-quality, vibrant prints perfect for customising home décor pillows. design-middleeast.com "WE CONTINUE TO INTRODUCE MORE SUSTAINABLE, EFFICIENT, AND QUALITY SOLUTIONS. THE OBJECTIVE IS TO ALWAYS INCREASE VERSATILITY AND INNOVATION TO ALLOW CREATIVES TO EXPLORE NEW IDEAS AND SOLUTIONS THAT ALLOW THEM TO DIFFERENTIATE THEMSELVES."

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22 In the first edition of 2025, our cover features Govind Shepley, Founder & Creative Director of TwentyOne06, who shares insights into the studio’s bold rebranding, exciting projects lined up for 2025, strong client relationships, groundbreaking collaborations, and his visionary approach to shaping the future of design. With over a decade of experience, Govind’s boutique agency, TwentyOne06, has earned global recognition for its award-winning designs that blend creativity, functionality, and client understanding across projects in the UAE, Africa, Asia, and the UK. BY ROMA ARORA into 2025 A bold leap Cover Story IMAGE COURTESY © ALEXANDER BUNGAS

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design-middleeast.com 23 Hoe Lee Kow showcases the perfect balance of heritage and innovation. TwentyOne06 teamed up with the talented Chef Reif Othman to design a one-of-a-kind space - Hoe Lee Kow in Dubai Hills that celebrates Korean traditions and modern design. G ovind Shepley is a storyteller whose designs rise above the crowd, blending creativity with purpose. His work transcends simple aesthetics, crafting intentional and memorable spaces. It's this narrative- driven philosophy that defines his work—transforming Michelin-starred restaurants and luxury hotels into immersive experiences where design sparks emotion, fosters connection, and lingers in memory. As 2025 approaches, Govind is poised to unveil bold, boundary-pushing projects that promise to reshape the future of interior design. Kicking off 2025 with our cover star, Govind Shepley, Founder and Creative Director of TwentyOne06. He’s the visionary behind designs that don’t just look great—they tell unforgettable stories in every space. From Humble Beginnings to Industry Success Those who know Govind know what a humble gentleman he is. He never set out to become a business owner—his passion for design and the encouragement from his supporters pushed him to create his own company. There's an intriguing story behind how the firm got its name. Govind shares that his journey began not with a grand plan, but with a deep desire to design D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 >>>

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24 design-middleeast.com Cover Story D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 THE WHITE HOUSE VILLA SHOWCASES A SCULPTURAL FREESTANDING TUB, REDEFINING MODERN SOPHISTICATION. TOP White House Villa by TwentyOne06 blends clean lines, inviting textures, and modern elegance for a truly timeless aesthetic. RIGHT PAGE Crafted for Reif Othman, TERO (The Experience) is an immersive culinary journey, culminating in an exclusive 12-seater sanctuary where artistry takes centrestage. authentically: “TwentyOne06 was born from a moment of clarity, not a master plan. I never set out to own a business—I just wanted to design authentically. After feeling creatively constrained in previous roles, I took a leap and walked away without a job lined up, seeking to reconnect with my passion for design. The turning point came when former clients reached out, trusting my approach and wanting to work with me again. At that point, I didn’t even have a company name or a trade license—I was working out of my apartment. That’s how TwentyOne06 got its name: it’s the number of the apartment where this journey began.” T here was a pivotal phase in Govind's life that shifted his focus toward sustainable design, inspiring him to step into the role of both a leader and a designer. He explains, saying: “A defining chapter came when my daughter was diagnosed with a rare genetic condition. At the same time, we were approaching our fifth year in business—a milestone that, as many entrepreneurs know, is often make-or-break. These events reshaped my perspective. I realised the need to build something sustainable for my family and team, shifting from designer to leader and mentor. >>>

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design-middleeast.com W ith his principles firmly in place and a mindset of accountability, Govind has built a dream team at his office—something he takes immense pride in. “As the owner of a boutique firm, I’ve learned that every decision I make—no matter how minor—has a cascading effect on our team, business, and clients. This awareness pushes me to be deliberate and thoughtful in my choices. A core principle I emphasise is accountability. My decisions directly influence the team, the company's trajectory, and even our industry footprint. Likewise, the team’s decisions impact their colleagues, our clients, and the overall success of a project. By fostering a culture of shared responsibility, By focussing on talent and infrastructure, we scaled to take on larger, more ambitious projects. This transformation positioned us to define the standard for design excellence.” From Designer to Leader Govind chose the F&B and hospitality sectors for their challenges, innovation demands, and personal passion. The skills developed in these areas were also highly transferable. Recognising the need for growth, he shifted from hands-on design to becoming a leader and mentor. This evolution allowed him to build a strong, dynamic team. W hen asked about his leadership style, Govind admits he’s still evolving, drawing inspiration from industry leaders he's learned from along the way. He emphasises that treating his team the way he once wished to be treated as a designer keeps him grounded and focussed. “Leadership, for me, is an evolving journey. At TwentyOne06, it’s about constant learning and adapting. I draw from past leaders and focus on balancing support with accountability. It’s about treating my team as I would have wanted to be treated.” The Voco Monaco Hotel refurbishment in Dubai transforms it into a vibrant destination, blending comfort with unique elements for relaxed, social experiences. 26 Cover Story D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 27 we ensure that everyone feels invested in our collective success. This philosophy has cultivated a team that not only takes ownership of their roles but also supports one another in achieving our shared goals,” comments Govind. The Need for Rebranding Rebranding your own company is one of the hardest tasks—there’s an emotional connection that makes it challenging to see your own brand objectively, feels Govind. “We applied our expertise in research, data analysis, and brand development to our own rebranding—a challenging yet rewarding process. It was a collaborative effort where every team member played a role in shaping our new identity. When TwentyOne06 started, the focus was on survival and fulfilling immediate needs. With limited resources and my entire life savings invested in this venture (with my wife’s support), we operated on a shoestring budget. There’s immense value in that scrappy, resourceful phase—it teaches resilience and prioritisation. But as we grew, fresh perspectives from new team members and external advisors helped us recognise that our vision had outgrown our original identity,” elaborates Govind. G ovind’s decision to rebrand stemmed from the realisation that the firm had evolved beyond its startup roots. Govind highlights: “The new brand philosophy captures who we are today: a boutique agency delivering cutting-edge, impactful, and storytelling-driven design solutions. It reflects not only our journey but also our future—a commitment to setting benchmarks in the industry while staying true to our roots as innovative problem solvers.” The Year of Recognition: 2024 2024 has been a landmark year for TwentyOne06, marked by both diversification and recognition. While the F&B sector remains the company’s core strength, it successfully expanded into new areas such as hotels, healthcare, spas, and residential projects. “2024 has been a year of growth, learning, and achievement, Blending luxury and functionality, TwentyOne06 redefines luxe workspace interior design with The Knowledge Academy, creating a resimercial haven for the premium training provider, in collaboration with Havelock One.

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com reinforcing our commitment to pushing boundaries and setting new benchmarks in design. We won the Interior Design Concept of the Year: Hotel for Voco Monaco, Design Concept of the Year: Retail, Leisure & Education for Elix Spa, and Highly Commended in the Interior Design of the Year: F&B Casual for Nama Yoso at the Commercial Interior Design MENA Awards, alongside being Highly Commended for Interior Designer of the Year at the Design Middle East Awards. These awards are not just trophies— they’re a testament to the hard work, creativity, and passion our team pours into every project.,” says Govind with pride. This year, TwentyOne06's collaboration with Michelin-awarded chefs reached new heights, with projects like Reif Kushiyaki, TERO, and Hoe Lee Kow showcasing how intentional design can transform dining into unforgettable experiences. Circling back to your award-winning streak, how has your recent win at the Design Middle East Awards inspired you and your team? “Winning the Design Middle East Award was a humbling moment for our team, affirming our clients' trust. It motivates us to continue pushing boundaries and refining our craft, ensuring every project tells a unique, bold story, says Govind. From Aggressive Growth to Focussed Growth In 2024, TwentyOne06 embraced a vision of "Aggressive Growth." This meant pushing the boundaries of what the team could achieve in a short span—expanding, diversifying into new sectors, and driving significant revenue growth. “In 2025, we are transitioning to a strategy of "Focussed Growth." The goal is to build on the successes of 2024 while refining our processes and optimising our approach. This means doubling down on areas where we excel, adjusting strategies that didn’t yield results, and streamlining inefficiencies. We are now focussing on addressing internal bottlenecks and streamlining workflows. By hiring an experienced design manager to optimize deliverables and support the team, we ensure timelines are met without compromising quality. This shift allows me to focus on strategic growth and creative direction while fostering a more efficient and structured environment. With "Focused Growth" as our guiding principle, we’re building a sustainable foundation for long-term success,” remarks Govind. G ovind further credits placing the right people in the right roles as a key aspect of this focussed growth. He puts it correctly: “At TwentyOne06, I believe that hunger, creativity, and common sense are non- negotiable. Skills can be taught, but these intrinsic qualities are what drive individuals to excel in our environment. When building the team, I prioritise finding individuals who can bring more passion, expertise, or focus than I can. I seek people who complement my weaknesses and offer fresh perspectives. For instance, our marketing manager, Hanaa, transitioned from fashion design to marketing, bringing a deep understanding of storytelling that aligns with our ethos of narrative-driven design. I also focus on uncovering hidden potential, and empowering individuals to take ownership and grow. This approach has been key to our success, ensuring we have a skilled, aligned team that creates impactful, purpose- driven designs.” Building Lasting Client Relationships Building the right client relationships isn’t just about securing projects for Govind; it’s about aligning with partners who share his design philosophy, appreciate the team’s focus on sustainability, and understand the value of emotionally resonant, experiential spaces. Govind mentions: “Growth naturally brings evolution, and some clients we’ve worked with in the past may no longer align with where we are today. This isn’t a setback—it’s a progression that opens doors to new opportunities with collaborators who better match our direction.” So, how to tackle this? Govind explains: “To support this shift, I’ve restructured parts of the team, including bringing Reif Kushiyaki—where artistry meets authenticity, blending heart, talent, and reinvention for a dining experience beyond the ordinary. 28

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 29 on a design manager to handle day-to-day operations. This has given me the bandwidth to focus on relationship- building, whether it’s connecting with new clients or rekindling partnerships with past collaborators who resonate with our evolved vision. We focus on partnering with clients who inspire us, challenge us creatively, and share our values. Success comes from working with the right people on projects where both sides are fully invested. By prioritising meaningful collaborations, we’re not just expanding our portfolio— we’re establishing ourselves as a trusted, forward-thinking leader in design.” Diverse projects planned for 2025! For Govind, storytelling drives their design philosophy, creating spaces that foster connections and evoke emotions. While they excel in hospitality, their adaptable approach delivers impactful results across healthcare, commercial, and residential sectors. “At TwentyOne06, we bring storytelling to life across various sectors. For IRISE Tower, the transformation of a traditional workspace into a dynamic environment that sparks creativity and collaboration is underway. At Acacia Dental Clinic, the focus is on redefining patient care by creating spaces that prioritize comfort and calm, using hospitality-driven principles. With Flaky Pastry, a bakery experience is being designed that serves as both a culinary destination and a cultural hub. Our clients choose us for more than just functionality—they want spaces that captivate, connect, and communicate a clear narrative, elevating experiences across industries with purposeful, beautiful design. For 2025, our focus remains the same: to create environments that seamlessly combine purpose, story, and operational excellence, ensuring every project tells a tale worth remembering,” shares Govind. Leading in 2025 After an ambitious 2024, 2025 will be a year of focussed growth and transformation for both Govind and the company. His primary role as a leader will be to nurture the team and cultivate stronger, more meaningful relationships with clients. Govind states: “One of my key objectives is to cultivate the next generation of leaders within the company, empowering them to take ownership of their departments. For instance, Mike Kobzar will begin managing the branding department, and I’m committed to guiding him through the process of running a department as its own entity, equipping him with the skills to lead successfully.” Govind wants to simultaneously to deepen the client relationships by prioritising trust, transparency, and understanding. “I aim to ensure our clients are not only satisfied with the final design but also feel a true connection to the process. Part of this is educating them on what good design requires, helping them appreciate its value and the thoughtfulness behind every decision. By aligning client expectations with the creative process, we can achieve exceptional results while fostering deeper collaboration and satisfaction,” wraps up Govind. W ithout a doubt, Govind has a well-crafted plan in his creative mind, focussing on empowering his team and strengthening external relationships, positioning TwentyOne06 for sustainable success in 2025 and beyond. Elix Spa combines vibrant aesthetics with harmonious elements for an unforgettable experience. Elix Spa is a refurbishment project at the St. Tropez Hotel, situated in the Heart of Europe on Dubai Islands.

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30 design-middleeast.com What is Luxury Wellness? Luxury wellness means creating spaces where guests can disconnect, recharge, and focus on themselves. No longer an afterthought, wellness now touches every part of the guest experience—from the food they eat to the rooms they sleep in. For designers, this shift means crafting environments that support relaxation and health at every turn. NUTRITION Elevating Dining Experiences Gone are the days of bland "spa food." Today’s luxury wellness resorts focus on fresh, organic, and local ingredients, offering immersive Talking Point HENRIQUE DIAS ASSOC. AIA, OA, PRINCIPAL AND MIDDLE EAST DESIGN DIRECTOR AT DLR GROUP, DISCUSSES THE INTEGRATION OF DESIGN, INNOVATION, AND LUXURY WELLNESS IN SHAPING THE FUTURE OF HOSPITALITY. In today’s world, luxury wellness is evolving beyond just spa days or five- star massages—it's a holistic experience that blends well-being, design, and innovation. As hospitality designers, our role is to create spaces that nurture not just the body, but also the mind and spirit. So, what does the future hold for luxury wellness destinations, and how can we design environments that elevate the guest experience? in Hospitality A New Era D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 Beach Club Abu Dhabi offers a serene wellness escape with luxury and relaxation.

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design-middleeast.com 31 D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 Canopy by Hilton - Minneapolis blends modern comfort with vibrant design, creating a welcoming and stylish retreat. culinary experiences like cooking classes and farm-to-table activities. From a design perspective, this opens up new opportunities—imagine open kitchens where guests can cook with chefs or harvest their own ingredients. This interactive approach connects people with their food in a meaningful way. FITNESS Merging Wellness and Technology Fitness is no longer just about a hotel gym. Wellness resorts now feature high-tech fitness centers with smart equipment, allowing guests to maintain their workout routines seamlessly. For designers, this means fitness spaces are becoming as luxurious and thoughtfully designed as any other hotel feature, with a growing trend toward incorporating fitness elements directly into guest rooms. MENTAL WELLNESS Designing for Peace With the rise of digital detox, guests are seeking mental wellness in spaces that allow them to truly unwind. Swissotel’s "Vitality Rooms" lead the charge with features like circadian lighting and in-room fitness options. >>> Multaka Residences in Madinah, KSA, combines cutting-edge technology, a wellness gym, fitness facilities, and unmatched comfort for a truly modern living experience.

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32 design-middleeast.com Talking Point Hotels are a wellness retreat like no other, blending rejuvenating experiences and tranquility in every corner. D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 As designers, we’re embracing this trend by creating serene environments that help guests relax, recharge, and reconnect with themselves. PHYSICAL WELLNESS Blending Medicine and Hospitality Luxury wellness is also moving into the medical realm, offering treatments like naturopathy, IV therapy, and sound healing. Designing for these advanced wellness programs means rethinking spa spaces to accommodate both cutting-edge treatments and traditional relaxation methods, ensuring guests receive a full spectrum of care in serene, luxurious surroundings.

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Briarcliff Spa,Tuscano invites you to unwind and indulge in a holistic wellness experience, restoring balance and relaxation. The pool at W Hotel, Huntington Beach is perfect, offering a stylish spot to unwind and soak up the sun. NATURE & DESIGN Bringing the Outdoors In Nature remains a powerful tool in wellness design. Biophilic design, which connects people to nature, plays a key role in creating calming, rejuvenating spaces. From large windows offering stunning views to water features and greenery, integrating nature into the design is essential for enhancing the guest experience. What’s Next for Luxury Wellness? The integration of wellness into hospitality is here to stay. From circadian lighting to air purification systems, these elements will soon be standard across the industry. As designers, our challenge is to continue pushing boundaries, and finding innovative ways to support guests’ holistic well-being while staying true to the luxury experience. Ready to explore visionary solutions for your luxury hospitality project? Contact Henrique Dias and the DLR Group Middle East team today! NO LONGER AN AFTERTHOUGHT, WELLNESS NOW TOUCHES EVERY PART OF THE GUEST EXPERIENCE—FROM THE FOOD THEY EAT TO THE ROOMS THEY SLEEP IN. D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 34 design-middleeast.com FARAH ADDADA, Head of Workplace & Design UAE, Project & Development Services JLL, combines her passion for workplace strategy, interior design, and change management to create tailored, human-centric spaces in the Middle East. With a focus on aligning design with corporate goals, she champions sustainability, well- being, and adaptability in workplace transformation. In Conversation PEOPLE DESIGNING FOR

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com What inspired your passion for workplace design, and how has your journey evolved in the Middle East? My passion for workplace design stems from the fact that we spend a significant amount of our time in these spaces. I believe it's essential that the designs prioritise the needs of the people who occupy them over mere aesthetics. One of the appealing aspects of work- place design is the relatively quick turnaround for project completion; you can see your vision come to life quite quickly. Additionally, my upbringing in the Middle East has influenced my design aesthetic. The region's unique topography and rich cul- tural heritage continually inspire my work. Can you share insights on how you approach workplace strategy and change man- agement for major corporate clients? It is essential to first understand the core DNA of the company, in- cluding its people, its operations, and what has worked or not worked over the past five years. Equally important is grasping the company's vision and goals for the next 5 to10 years. By col- lecting and analysing this data, you can create a workplace that enhances operational efficiency and aligns with the company's vision. This, in turn, leads to greater employee satisfaction and better staff retention. At JLL, we have found that this approach can result in a 30% improvement in efficiency and a 40% increase in employee satisfaction. How does your regional knowledge influence your design process and solutions for clients in the Middle East? Having primarily designed offices in the Middle East, I have a good understanding of how to manage projects, drive change, and influence companies to adopt more effective work styles. Each region and client is unique, therefore there has to be a level of individuality when it comes to designing a space. This is why the stage of data collection is important in order to understand and develop a tailored solution for each client. What role does lighting design play in transforming work- place environments, and how has your advanced educa- tion in this field shaped your approach? My decision to specialise in light- ing design stemmed from the realisation that proper illumina- tion is essential to showcasing a space as intended. The field includes mastering light temper- atures, understanding various lighting layers, and knowing how to create the right ambiance for different activities. This spe- cialised knowledge allows me to create more cohesive and impactful designs, elevating the overall user experience in the spaces I shape. What are the key challenges in corporate transformation projects, and how do you overcome them? Without a clear vision, transfor- mation efforts may lack direction. To address this challenge, we assist clients in developing a clear and compelling vision and strategy, effectively commu- nicating it, and ensuring that all initiatives align with these overarching goals. Another challenge we face is managing stakeholder expecta- tions, which involves balancing the diverse needs and expecta- tions of various stakeholders. Our solution is to engage stakehold- ers early and frequently, manage their expectations realistically, and adapt plans as necessary based on their feedback. How do you balance creativ- ity and technical detailing in delivering bespoke solutions for clients? We are quite fortunate in the UAE to highly skilled craftsmen, along with a very capable technical team at JLL. We rarely encounter ideas that are too difficult to execute. However, it’s essential to focus on creating a unique, bespoke design that takes into account the feasibility which includes budget, programme, and lead times. What trends do you see shap- ing the future of workplace design in the Middle East, and how are you adapting to these changes? According to JLL's recent "The Future of Work Survey 2024," several key trends are shaping workplace design in the Middle East and around the globe: • Focus on High-Performance Environments: Workplaces need to support more complex work requirements driven by AI adoption, top talent attraction, and managing hybrid work models. This includes creating tech-enabled, adaptable spaces that can support different needs throughout the week. • Emphasis on Social and Collaborative Spaces: The main reason many people are return- ing to the office is to connect with others. This means work- place design should focus not just on formal meeting areas but also on how people can interact, build relationships, and share ideas in more relaxed settings. • Sustainability and Wellbeing: There is a growing emphasis on energy efficiency, decarbon- isation, health and wellbeing, sustainability certifications, climate resilience, and circular economy principles in workplace design. Companies are willing to pay a premium for spaces that have leading sustainability and well-being credentials that cater to the staff. • Flexibility and Choice: Provid- ing a variety of work settings to support different tasks and work styles is essential. This includes a mix of focus areas, collabora- tive spaces, social zones, and amenities. 35 Farah Addada, Associate Director – Workplace Strategy, Interior Design & Change Management, Project & Development Services UAE, JLL

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 36 design-middleeast.com J aquar Group- A global leader in complete bathroom and lighting solutions. Pres- ence across 55+ countries spread over the Middle East, Asia Pacific, Africa & Europe, the brand has established its reputation through an unwavering commitment to quality, design excellence, and sustainable practices. Renowned for its focus on quality and innovation, Jaquar continues to be India’s top bath brand and one of the most trusted globally. Its range of brands — Jaquar, Artize, and Essco — cater to luxury, premium, and value segments, offering solutions that span faucets, sanitary ware, lighting, and wellness. The introduction of Jaquar’s Cloud Shower system exemplifies the brand's dedication to luxury, convenience, and technological excellence. Cloud Shower: A Touch of Luxury In the UAE’s fast-evolving bathroom design market, where luxury meets innovation, Jaquar’s Cloud Shower offers an unmatched experience. This system seamlessly merges style and cutting-edge technology, providing a shower ex- perience that feels both indulgent and personal. Whether you're seeking the refreshing sensation of a rain shower, luxury Jaquar is redefining luxury with the Hybrid Cloud Shower in the UAE. the invigorating flow of a waterfall, or the precise control of a hand shower, Cloud offers a tailored experience that can be effortlessly adjusted at the touch of a button. The standout feature of the Cloud shower is its hybrid touch control sys- tem, which blends analog and digital technologies to ensure precise regulation of water temperature, flow, and shower modes. With a simple twist of the knob, users can set the perfect temperature, while the touch controls allow for instant mode switching—whether you prefer a Rainshower, Mist Waterfall, Handshower, or Bodyjets. Cloud takes your shower experience to the next level by giving you control with ease and precision. Reliability Meets Innovation The Cloud shower sys- tem is engineered with the UAE's demanding climate and conditions in mind. Built for reliabil- ity, it features advanced safety measures such as a temperature lock to prevent overheating, electronic valves for quick and smooth switching between modes, and a battery backup to ensure continuous operation even in case of pow- er disruptions. These innovations are designed to provide a seamless, worry-free shower experience, making the Cloud not only a luxu- rious upgrade but also a dependable choice for your bathroom. Jaquar’s Cloud shower system is customisable, offering trim plates that can accommodate up to four touch buttons for seamless mode selection. Whether you want to enjoy a single shower mode or multiple modes simultaneously, Cloud adapts to your preferenc- es, providing flexibility and control over your showering experience. Hybrid Innovation Available in six elegant colour finishes, Cloud complements both modern and traditional bathroom designs, enhancing the aesthetic appeal of any luxury bathroom. Jaquar World Sz 21-Unit-1 & 6- Building Oasis Street, Sheikh Zayed Road Al Quoz 3, Dubai, UAE Toll Free - 800-527827 Https://Uae.jaquar.com/En/

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design-middleeast.com 37 @twentyone06 info@twentyone06.com An award-winning interior design and branding studio specializing in creating immersive spaces that tell a story. Based in the Middle East, our expertise lies in the F&B, hospitality, and commercial sectors, where we develop design concepts that go beyond form —prioritizing guest experiences and emotional connections. We bring narrative-driven design to life.

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38 design-middleeast.com D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 BURJ BINGHATTI The tower is known for its striking and modern design that incorporates elements of traditional Arabic architecture, particularly in its unique geometric patterns and interlocking shapes. The project is a collaboration between Binghatti Developers and luxury jewellery and watch brand Jacob & Co. Burj Binghatti, located in Dubai's Business Bay district, is set to be completed by 2025. It will be a high-rise residential tower, adding to Dubai's skyline with its bold architectural presence . ImpactBig Future Projects That Promise THE UAE, SAUDI ARABIA, BAHRAIN, AND QATAR ARE AT THE FOREFRONT OF ARCHITECTURAL INNOVATION AND SUSTAINABILITY. WITH A STRONG FOCUS ON CUTTING-EDGE TECHNOLOGIES, 2025 WILL SEE GROUNDBREAKING PROJECTS ACROSS THE REGION. THESE INITIATIVES WILL SHAPE THE FUTURE LANDSCAPE AND REDEFINE DESIGN STANDARDS. Spotlight On UAE Projects Projects

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 39 DUBAI CREEK TOWER Dubai Creek Tower is designed by the renowned Spanish-Swiss architect Santiago Calatrava. It is an iconic architectural marvel currently under construction in Dubai. It’s designed to surpass the Burj Khalifa in height and redefine the city’s skyline. Standing within the vibrant Dubai Creek Harbour development, the tower is set to become one of the tallest structures in the world. Inspired by the traditional minaret, its design features a sleek, modern aesthetic with a unique twisting shape that symbolises both innovation and cultural heritage. The tower will house a variety of spaces, including observation decks, luxury accommodations, and retail outlets, offering unparalleled views of the city and beyond. GUGGENHEIM ABU DHABI The Guggenheim Abu Dhabi is one of the most anticipated cultural projects in the UAE, set to become a landmark in the region. Located on Saadiyat Island, the museum will be part of the island’s cultural district, which also houses the Louvre Abu Dhabi and the Zayed National Museum. Designed by renowned architect Frank Gehry, the Guggenheim Abu Dhabi will feature a striking, modern architectural design, with organic shapes and flowing lines that are characteristic of Gehry's style. design-middleeast.com

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40 design-middleeast.com Projects NATURAL HISTORY MUSEUM ABU DHABI The Natural History Museum Abu Dhabi is indeed an architectural marvel, designed by the renowned firm Mecanoo. Inspired by natural rock formations, its fluid, organic design seamlessly reflects the wonders of the natural world. Spanning over 35,000 square meters in the Saadiyat Cultural District, it will house rare exhibits like the 67-million-year-old Stan T. rex skeleton and the Murchison Meteorite. Currently around 65% complete, it is set for completion by the end of 2025, promising to be a cultural and architectural landmark for the region. . SAUDI ARABIA PAVILION AT EXPO 2025, OSAKA The Saudi Pavilion at Expo 2025 Osaka, designed by Foster + Partners, draws inspiration from traditional Saudi Arabian architecture with its organic village-like layout and narrow streets leading to a central courtyard. Focussed on Saudi Arabia's cultural heritage, transformation, and sustainability, the pavilion will offer immersive experiences, including over 700 live cultural performances. Engineered for natural ventilation and designed with sustainability in mind, the structure will meet Japan’s highest eco- standards and can be dismantled and reused post-Expo, reflecting a commitment to environmental responsibility. . THE MUKAAB The Mukaab, located in Riyadh's New Murabba district, is poised to become the largest building in the world, with the ability to accommodate 20 Empire State Buildings within its structure. Designed by AtkinsRéalis, the Mukaab skyscraper will be cube-shaped with 400-metre-long edges. This monumental, futuristic development will offer an array of high-end amenities, including cutting-edge virtual reality experiences and colossal holographic projections, making it a truly unique architectural marvel. The Mukaab aims to reshape the landscape of global architecture with its innovative design and technological advancements, positioning itself as a landmark of both luxury and modernity. It will seamlessly blend advanced technology with world-class features, creating an immersive, state-of-the-art environment for visitors and residents alike. . Iconic Projects Defining Saudi Arabia's Growth

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 41 TROJENA SKI RESORT Trojena Ski Resort, part of Saudi Arabia's NEOM project, is set to be a groundbreaking destination blending luxury with adventure in the desert landscape. Designed to be a year-round resort, Trojena will feature a futuristic vertical village, offering skiing, water sports, and cultural attractions. Aedas, a renowned global architecture and design firm, is leading the design of the Trojena Ski Village, a pioneering project within Saudi Arabia's NEOM initiative. Scheduled for completion in 2026, Trojena aims to be the Middle East's first outdoor ski resort, featuring year-round skiing facilities, luxury accommodations, and a variety of recreational amenities. The resort is expected to host approximately 700,000 visitors annually and accommodate up to 7,000 residents by 2030. . D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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42 design-middleeast.com Game- Changing Qatar Projects QATAR PAVILION FOR EXPO 2025 OSAKA The Qatar Pavilion for Expo 2025 Osaka will showcase Qatar’s rich cultural heritage while highlighting its advancements in sustainability, technology, and architecture. Qatar’s Pavilion design, crafted by kkaa official, draws inspiration from Qatar’s traditional dhow boat construction and Japan’s heritage of wooden joinery. The pavilion will feature a dynamic and futuristic design that merges traditional Qatari motifs with cutting-edge construction techniques, offering an immersive experience that reflects Qatar’s vision for the future. Scheduled for completion in time for Expo 2025, it will serve as a platform for Qatar to engage with global visitors and present its innovations in various fields, from architecture to environmental sustainability. . LUSAIL CITY Lusail City is a futuristic and expansive development in Qatar, featuring a blend of residential, commercial, and cultural spaces designed with sustainability and innovation in mind. It includes a variety of housing options ranging from luxury apartments to family villas, world-class office spaces, and business hubs aimed at attracting global companies. The city will host cultural landmarks, museums, art galleries, and entertainment venues, along with a luxurious waterfront marina offering dining, shopping, and leisure experiences. The Lusail Stadium, a key feature, will remain a multi-purpose venue post-World Cup. With advanced public transport, smart technologies, and eco-friendly infrastructure, Lusail is designed to be a smart, sustainable city of the future. . Projects D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 43 MSHEIREB DOWNTOWN DOHA In addition to Lusail City and the Qatar Pavilion for Expo 2025, another remarkable project in Qatar is Msheireb Downtown Doha. This mixed- use development seamlessly combines traditional Qatari architectural elements with innovative, sustainable design. It focuses on creating a smart city with energy- efficient buildings, green spaces, and community- centered infrastructure. The project includes residential, commercial, and cultural spaces, making it a future- forward urban hub. Positioned as one of the world’s first fully sustainable downtown areas, Msheireb is set to play a key role in shaping the future of urban living in Qatar. .

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44 design-middleeast.com Exciting Bahrain Projects Set to transform the Skyline BAHRAIN PAVILION AT EXPO OSAKA 2025 The Bahrain Pavilion at Expo Osaka 2025, designed by architect Lina Ghotmeh, draws inspiration from the country’s maritime heritage, particularly the traditional Bahraini dhow boats. The pavilion’s design incorporates Japanese wood craftsmanship, blending cultural heritage with modern innovation. With its striking wooden structure draped in a white veil reminiscent of dhow sails, it symbolizes the deep-rooted maritime connections between Bahrain and Japan. Set to open in 2025, this pavilion will showcase Bahrain’s rich history while highlighting its progressive vision for the future, serving as a cultural bridge between the two nations. . THE COASTAL RESIDENTIAL PROJECTS ON REEF ISLAND The Coastal Residential Projects on Reef Island in Bahrain are being designed by Anastasia Elrouss Architects. These projects aim to enhance the island's appeal with contemporary designs that integrate seamlessly with the natural surroundings, offering modern living spaces with stunning waterfront views. While the exact completion dates are yet to be announced, these developments are expected to transform Reef Island into a vibrant residential community, contributing significantly to Bahrain’s real estate landscape in the near future. . Projects

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 45 CAIRO AIRPORT CITY Cairo Airport City is a transformative mixed-use development located near Cairo International Airport, designed to boost Egypt’s economic and logistical capabilities. The project will feature business hubs, office spaces, retail outlets, hotels, and state-of-the-art logistics and warehousing facilities. With its strategic proximity to the airport, it aims to become a regional center for commerce, air cargo, and international trade, enhancing Egypt's role as a key logistics hub. Additionally, the development will incorporate sustainable design practices and provide improved transport connectivity, positioning Cairo as a major player in the global transportation and business landscape. . CENTRAL NEW CAIRO Central New Cairo by Saudi Egyptian Developers is a dynamic mixed-use development featuring offices, retail, and entertainment. It offers a versatile space for shopping, dining, working, and socializing. Spanning 21 acres, the mall provides a vibrant experience throughout the day and evening. Ideally located on Northern 90th Street, Southern 90th Street, and Mohamed Naguib Axis, it ensures easy accessibility. The development encourages visitors to stay, explore, and engage with its diverse offerings. Just 10 km from New Cairo’s center, it serves as a central hub for business and leisure. . *THIS FEATURE HIGHLIGHTS JUST A FEW OF THE MANY PROJECTS UNDERWAY ACROSS THE REGION AND SHOULD NOT BE CONSIDERED AN EXHAUSTIVE LIST. Egypt's Ambitious Project!

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D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4 design-middleeast.com 16Go big or go small with the HP DesignJet T950 plotter series

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 48 design-middleeast.com Review What was the vision behind JATO, and how does it stand out in Dubai’s vibrant dining and nightlife scene? The vision behind JATO was in- spired by the legendary gatherings at the home of a Peruvian couple, Jaylii and Topa who lived in the Peruvian mountains. Their home was known for its dynamic feasts and vibrant social atmosphere, and we wanted to bring that same magic to Dubai. JATO, mean- ing "home" in Quechua, aims to transform traditional dining into an elevated experience where bold flavors meet chic, modern design. We stand out in Dubai’s vibrant dining and nightlife scene by offer- JATO’s contemporary design and stunning Dubai skyline views elevate your dining experience to new heights. JATO, LOCATED ON THE 43RD FLOOR OF MEDIA ONE HOTEL IN DUBAI, DRAWS INSPIRATION FROM THE LEGENDARY GATHERINGS OF A PERUVIAN COUPLE, JAYLII AND TOPA, IN THE MOUNTAINS. WITH SCENIC VIEWS OF DUBAI, IT STANDS OUT THROUGH ITS FUSION OF BOLD FLAVOURS, CREATIVE COCKTAILS, AND AN IMMERSIVE ATMOSPHERE. JATO'S SPOKESPERSON SHARES INSIGHTS ABOUT THIS AMAZING VENUE! Peruvian Flavours with a View D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 49 JATO combines the artistry of Peruvian cuisine with a modern, stylish setting, offering a dining experience like no other. Bruno Guélaff was honoured with the prestigious Architect of the Year award at the Architecture Leaders Awards 2024 . ing a unique blend of authentic Peruvian cuisine, innovative cocktails, and a lively social atmosphere that captivates and engages our guests. How has the response been since JATO opened its doors, and what strategies were em- ployed to create excitement around the launch? The response has been over- whelmingly positive. Since opening, we’ve seen a steady stream of guests eager to expe- rience our unique offerings. To create excitement around the launch, we employed several strategies, including a strong social media presence, exclusive pre-opening events, and collab- orations with local influencers and media. We also focused on creating a buzz through word-of-mouth by offering a memorable experience that guests would want to share with their friends and family. How does JATO aim to au- thentically represent Peruvian culture and cuisine in a city known for its diverse culinary offerings? Authenticity is at the core of everything we do at JATO. We aim to authentically represent Peruvian culture and cuisine by sourcing high-quality ingredi- ents, staying true to traditional cooking techniques, and col- laborating with talented chefs who have a deep understanding of Peruvian culinary heritage. Our menu, crafted by Chef John Evans with Chef Ivan Noceda as head chef, reflects the vibrant flavors and rich heritage of Peru, ensuring that every dish tells a story and offers a genuine taste of the country. Can you share the thought process behind the menu design and how the collabo- ration with Chef John Evans and Chef Ivan Noceda came to fruition? The menu design at JATO was driven by a desire to offer a modern twist on tradition- al Peruvian cuisine while maintaining authenticity. We wanted to create a menu that would appeal to both adventur- ous foodies and those new to Peruvian flavors. The collabora- tion with Chef John Evans and Chef Ivan Noceda came about through a shared passion for Peruvian cuisine and a mutual desire to bring its unique flavors to Dubai. Chef John’s exten- sive experience in Lima and Chef Ivan’s expertise from a prestigious three-Michelin-star restaurant has been instrumen- tal in crafting a menu that is both innovative and true to its roots. >>>

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 50 design-middleeast.com How did partnering with Bishop Design elevate the ambiance at JATO, and what design elements resonate most with your guests? Partnering with Bishop Design was a game-changer for JATO. Their exper- tise in creating immersive and stylish environments helped us elevate the ambiance to match the high standards of our culinary and cocktail offerings. The design elements that resonate most with our guests include the velvet drapes, soft lighting, and chic decor that create a so- phisticated yet welcoming atmosphere. The attention to detail and the seamless integration of Art Deco and Peruvian elements into the design make JATO a truly unique dining destination. What differentiates JATO from other clubs and lounges in Dubai, especial- ly in terms of guest experience and entertainment? JATO differentiates itself from other clubs and lounges in Dubai through its unique blend of authentic Peruvi- an cuisine, innovative cocktails, and a lively social atmosphere. Our focus on creating memorable experiences for our guests sets us apart. We offer a range of entertainment options, from live perfor- mances by talented musicians and DJs to themed events and private dining ex- periences. Our versatile space, includes a state-of-the-art bar, sound and lighting system, a spacious dance floor, and cus- tomizable areas for private events. Review JATO at Media One Hotel serves up style with interiors as bold and flavourful as its menu. Savor Peruvian-inspired dishes while soaking in breathtaking Dubai views at JATO. JATO offers unforgettable dining experiences.

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D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 51 The venue stuns with a statement ceiling that elevates the space. Can you tell us about the inspiration behind the cocktail menu and how Nikola Ristic’s crea- tions complement the dining experience? The inspiration behind the cocktail menu at JATO is to offer a selection of drinks that perfectly com- plement our modern Peruvian cuisine. Nikola Ristic, with his extensive experience and passion for mixology, has curated a menu that features bold and innovative cocktails. Signature cocktails like the Pimento Margarita and the Hoja Del Sol are perfect examples of how Nikola’s creations elevate the flavors of our dishes and add an extra layer of enjoyment to the meal. How does JATO plan to cultivate a loyal customer base and stay connected with Dubai’s dy- namic and international audience? Cultivating a loyal customer base and staying connected with Dubai’s dynamic and international audience is a top priority for us at JATO. We plan to achieve this by consistently delivering exception- al dining and entertainment experiences, engaging with our guests through social media and email newsletters, and offering exclusive promotions and events. We also value feedback from our guests and use it to continuously improve and innovate our offerings. By adding a few international dishes like our smashed wagyu burger, we aim to create an inclusive environment to allow comfortability to the international palette. What’s next for JATO in terms of expansion, events, or new concepts that guests can look forward to? We have several exciting plans in the pipeline for JATO. We are planning a series of themed events and collaborations with other renowned DJ’s, chefs and mixologists to keep our offerings and ambi- ance fresh and exciting. Additionally, we are working on introducing new concepts, such as private dining experiences and exclusive chef’s table events, to provide our guests with unique and memora- ble experiences. Stay tuned for more updates as we continue to evolve and grow.

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52 design-middleeast.com D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 52 52 Luxury Living design-middleeast.com A HS Properties’ One Crescent will be set against the stunning backdrop of the Arabian Gulf’s crystal-clear waters and overlooking the captivating Palm Jumeirah’s Fronds. It will be home to exceptional residences that epitomise ultra-luxury and set the standard for the ultimate in elegance, privacy, and bespoke living. Among these standout features is a one-of-a-kind penthouse, The Pearl, a masterpiece that sits on top of the One Crescent, gracefully crowning this magnificent building and offering unparalleled elegance and breathtaking views. The Pearl will transform ultra-luxury living and architectural brilliance in one of the world’s most iconic destinations. This residential work of art spans over 22,000 square feet of meticulously >>> A Jewel IN THE SKY The Pearl Penthouse: A Dazzling Residential Gem Crowned One Crescent at Palm Jumeirah

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design-middleeast.com 53 53 FROM INFINITY POOLS THAT MELD SEAMLESSLY WITH THE ARABIAN GULF’S AZURE WATERS TO A WEALTH OF OPULENT AMENITIES, THE PEARL TRULY ENCOMPASSES EVERY FACET OF LUXURIOUS LIVING

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design-middleeast.com 54 Luxury Living Double Tree, Jeddah: During this particular project, the generated construction waste was repurposed as backfill material on-site. D E S I G N M I D D L E E A S T | J U LY 2 0 2 3 curated space. Every inch of this sanctuary exudes grandeur, from the soaring ceilings to the floor-to-ceiling windows, which frame panoramic views of Dubai’s skyline’s breathtaking and uninterrupted vistas overlooking the serene turquoise waters of the Arabian Gulf. As you arrive at The Pearl, you find yourself in a world where no detail is overlooked. Once stepping inside, you are greeted with the residence’s grand lobby entrance, which is seamlessly blended with modern design. Your private lift opens directly into the expansive interiors flooded with natural daylight, embracing and filling you with warmth. Everything inside The Pearl is characterised by spacious interiors that set the scene for the ultimate magnificent experience that awaits you. It promises an exquisite life experience tailored just for connoisseurs who truly appreciate the best things in life. From exclusive floors to bespoke chandeliers that illuminate the grandeur of your home, these expansive spaces are all adorned with the finest materials. Everything is designed to create a superb environment for intimate gatherings and lavish celebrations. Everything your eyes see redefines the true meaning of ultra- luxury. With double-height ceilings, this sprawling living space encompasses six bedrooms and nine bathrooms, leaving plenty of places to lounge around and entertain your guests in elevated style. Or you The private lift opens directly into vast interiors bathed in natural light, wrapping you in an inviting embrace of warmth and tranquility D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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design-middleeast.com 55 D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 might simply choose to quietly enjoy the fresh air on four spacious terraces while a sculptural staircase becomes a work of art inside. Dining is a fine art, and The Pearl Penthouse offers individuals with discerning tastes a great delight in the Vaselli-carved stone kitchen with an Arclinea chef’s kitchen. Dwell in a realm where culinary artistry transcends mere nourishment and becomes an exquisite pursuit of sensory perfection. You and your guests can treat your refined palates with curated haute cuisine experiences and experience bespoke private dining to the fullest. Dining options include a teppanyaki station, while services include 24/7 concierge and housekeeping for an effortless guest experience. Your dedicated 24x7 concierge team is well-trained to handle every request with utmost care and professionalism. From travel bookings to securing invites for sought-after events and customised experiences, your every need will be fulfilled with care and precision. Each floor has separate maid/nanny quarters for added convenience and a private in-residence elevator to ensure seamless access between levels. Crafted with bespoke materials and finishes, this residence is a statement of ultra-luxury living. From infinity pools overlooking the Arabian Gulf to an array of lavish facilities, The Pearl has it all. Your guests will enjoy the ultimate private cinematic experience, a state-of-the-art gym, a yoga studio, and rejuvenating spa facilities. Other conveniences include eight parking spaces, allowing you to proudly unveil your private car showroom as the perfect luxurious haven for your prized collection. The Pearl also includes a classy Cigar lounge and a walk-in wine cellar, where you and your guests can sink into the next level of comfort with a fine selection of cigars, a choice of beverages, and hors d’oeuvres. For your ultimate peace of mind, around-the-clock security is available for you and your loved ones. The Pearl is more than a residence; it embodies ultra-luxury, sophistication, and a life experience that is second to none. It is an heirloom for generations to come. Everything inside The Pearl is characterised by spacious interiors that set the scene for the ultimate magnificent experience that awaits you. It promises an exquisite life experience tailored just for connoisseurs who truly appreciate the best things in life. Unwind on one of four expansive terraces, savoring the gentle breeze, while inside, a sculptural staircase stands as a masterpiece of art and design

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56 design-middleeast.com Technology The pods’ exteriors are minimalistic and sleek, while their interiors are inspired by the ‘surrounding stark black basalt and white volcanic craters.’ The furniture is modern and dark creating an intimate atmosphere that allows the visitor to focus on the natural landscape outside future D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 Architecturing a Orazio Moretti, CEO of Craft Group, on Innovation in Construction: Shaping the Future with Today’s Transformative Technology

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design-middleeast.com T he construction industry, one of the oldest and most impactful sectors, has tra- ditionally been slow to em- brace innovation. However, we are now standing at a crossroads where technolo- gy, creativity, and sustaina- bility merge to redefine how we build. At Craft Group, we’re focused on har- nessing cutting-edge technologies and creative design processes to accelerate construction, improve efficiency, and ensure sustainability for every project. The future of construction is being built today, and we are proud to be one of the charge leaders. The sector is undergoing a profound trans- formation, largely driven by technological advancements. At Craft Group, we’ve adopted technologies like BIM, which has become the cornerstone of our design and construction processes. By digitizing every detail of a project, from the first design concept to the final execution, we ensure that our projects are not only functional but also innovative in their execution. Meeting the Demand for Speed One of the biggest challenges in the construction industry is meeting the ever-increasing demand for speed and efficiency. This is where fast-track construction becomes crucial. The traditional construction timeline can often be lengthy, but we can compress these timelines without compro- mising quality with fast-tracking techniques. This approach is particularly important in large-scale projects like the Riyadh Metro Visitor Center, where the need to deliver quickly is paramount. Fast-tracking requires seamless coordination, innovative planning, and rapid adaptation to challenges. By maintaining an agile management approach, we can stay on schedule and meet the ambitious goals set by our clients. >>> 57 D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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Technology Blending Creativity with Execution The creative aspect of construction has always been one of the most rewarding parts of the process. However, as much as creativity is essential in defining spaces, it must also be paired with precision and at- tention to detail during execution. At Craft Group, we take projects from concept to execution, ensuring that each develop- ment phase aligns with the client’s vision while incorporating the latest construc- tion technology. By working closely with designers, engineers, and architects from the outset, we ensure that the client’s vision is not lost in translation. We use the latest modelling tools to visualize and refine every detail, allowing our team to solve potential problems before they arise. This approach leads to projects that are aesthetically impressive, structurally sound, functional, and durable. Sustainability at the Core Sustainability has become more than a trend—it’s an imperative. It takes on even greater significance in Saudi Arabia, where we contribute to Vision 2030. Projects like Khaybar Volcano Camp and Daimu- mah reflect our commitment to blending cutting-edge design with environmentally responsible construction. Situated in Harrat Khaybar, the camp is a 3-hour drive from AlUla and is surrounded by Black Volcano, Umm Jirsan Cave, and Jabal Al Qadr. D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 design-middleeast.com 58 Orazio Moretti, CEO of Craft Group

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Tech-Driven Industry While technology plays a central role in the future of construction, the human element remains irreplaceable. This means understanding the community’s needs, respecting cultural heritage, and ensuring that each space is not only functionalbut also meaningful. Craft’s most prestigious project to date, Khaybar Volcano Camp, is an exclusive –of the map– eco-lodge glamping experience. The Human Element in a Tech-Driven Industry While technology plays a central role in the future of construction, the human element remains irreplacea- ble. This means understand- ing the community’s needs, respecting cultural heritage, and ensuring that each space is not only functional but also meaningful. Take our work at Al Bujairi Visitor Center, for example. Here, the challenge is to blend modern techniques with the preservation of this heritage site’s legacy. By integrating state-of-the-art construction methods with traditional craftsmanship, we can build spaces that honour the past while em- bracing the future. Smart Cities and the Future of Infrastructure As urbanization continues to surge, the demand for smarter, more efficient infrastructure has never been greater. The rise of smart cities is no longer a futuristic concept but a growing reality. We’re at the forefront of designing and building these intelligent spaces. By incorporating smart systems into our designs, we ensure that the projects we create today will continue evolving and adapting to future needs. Looking to the Future: Inno- vation, Sustainability, and Creativity The future of construction lies in the ability to merge creativity with technology, tradition with innovation, and sustainability with scalability. It’s not just about executing projects—creating spaces that inspire, inno- vate, and stand the test of time. Our projects—whether hospitality developments, cultural landmarks, or state-of-the-art visitor centres—demonstrate that innovation is not just about technology; it’s about creat- ing meaningful spaces that leave a legacy. As we look ahead, the opportunities are endless. With fast-track construc- tion, smarter design, and a deep commitment to sustainability, the future of construction is exciting. We’re not just building the structures of tomor- row—we’re building the foundations of the future while preserving cultural heritage. At Craft Group, we are proud to be at the forefront of that transfor- mation. D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5

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60 design-middleeast.com Pick of the Month D E S I G N M I D D L E E A S T | J A N U A R Y 2 0 2 5 M inotti has unveiled its new flagship store in Dubai, in partnership with Al Tayer Insignia, showcasing exquisite designs including the Nico table by Hannes Peer. Blending poetic elegance with sculptural charm, the Nico table draws inspiration from the bold aesthetics of the 1970s. Its striking base, crafted from inter- locking geometric forms, creates a captivating play of solids and voids, making it the table’s defin- ing feature. Available in marble or wood, the base supports a round, oval, rectangular, or hexagonal top with softly rounded edges, ensuring a seamless continuity of materials. This harmony between form and material gives the Nico table a timeless appeal, bridging past and present with sophistication and a bold stage presence. www.minotti.com A Bold Fusion of Sculpture and Design

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RAKCERAMICS.COM Imagine a space where your inspiration can run free. A world that tells your own story, every single day. At RAK Ceramics we help create the perfect living space, for you and your loved ones. Imagine your space. IMAGINE YOUR SPACE

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