Design Middle East, June-July 2024
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# D E S I G N M E AWA R D S
aims to advance
architectural engineering
and design excellence in
the Middle East as Global
Director- Structures at
KPM.
MAKE AN
ENTRANCE//
STEFANO NERI,
CEO of Oikos Middle
East, discusses
luxury doors.
A Spectacular
Celebration
Redefining
Architectural
Engineering
Standards
ARCHITECTURE
LEADERS
AWARDS 2024.
DMITRI
JAJICH
THE HIGHLIGHTS OF
design-middleeast.com
J U N E - J U LY 2 0 2 4 |
D E S I G N M I D D L E E A S T
Interiors and architecture
from the Gulf,
Levant and beyond
After 24 years at SOM,
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27232
Homes from
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*
*T&C apply
Launching Sequoia,
your woodland paradise
A peaceful enclave hidden within the woodland.
Choose from a range of well-appointed homes, from
two-bedroom townhouses to six-bedroom signature villas.
Every residence at Sequoia blends nature-inspired design and
features with the latest smart home technology, bringing you
environmentally friendly convenience and comfort.
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design-middleeast.com
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
1
10
OP-ED
WHAT DRIVES THE TRUE VALUE OF
BRANDED RESIDENCES?
DIANA NILIPOVSCAIA, CEO of MERED,
discusses what drives branded residences,
where luxury meets legendary branding.
12
INTERVIEW
MAKE AN ENTRANCE: LUXURY DOORS
CRAFTED BY OIKOS VENEZIA
STEFANO NERI, CEO of Oikos Middle East,
talks about the inspiration for their luxury
doors, Italian workmanship, the most
recent move to a larger showroom in Al
Quoz, sustainability at the core, future
ambitions, and expansion plans.
24
FIT-OUT POWERLIST 2024
FIT-OUT FIRMS AT THE FOREFRONT
The FIT-OUT POWERLIST 2024 celebrates
pioneering firms in the fit-out
industry who're at the forefront of
design, sustainability, and technology,
transforming our built environments. Join
us as we recognise the leading fit-out
18
Dmitri Jajich, the Global Director,
Structures at KPM, is aiming to
advance the future of design
excellence. His diverse portfolio
showcases innovation on all scales.
Redefining
Architectural
Engineering
Standards
contractors in the region for their unmatched
ingenuity and expertise in shaping dynamic and
innovative spaces.
58
TALKING POINT
HERIOT-WATT DUBAI: SCHOOL OF TEXTILES &
DESIGN DEGREE SHOW
Learn more about School of Textiles and Design,
HERIOT-WATT UNIVERSITY Dubai Degree Show-
Students Projects
62
ALA AWARDS 2024
CELEBRATING ARCHITECTURAL BRILLIANCE
An unforgettable evening where visionaries and their
groundbreaking projects were celebrated, as well as
recognising the contributions of creative companies
to the regional landscape.
92
PICK OF THE MONTH
BRING EURO-SUMMER CHARM AT HOME
Prepare to bring the charm of your favourite
destinations straight into the comfort of your own
home. Euro-summer, with its attractiveness in Italy,
France, and Switzerland, serves as the creative
inspiration for this ad.
Page 4
Page 5
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Raffles Doha, Iconic Towers, Marina District, PO BOX 4747, Lusail, Qatar
Page 6
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
design-middleeast.com
4
Nestled by the coast of Lusail sits the splendor of
Raffles and Fairmont Doha, where luxury is rooted
in even the smallest details. Open the doors to
mesmerizing hospitality and make memories in a
world of sophistication.
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design-middleeast.com
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# D E S I G N M E AWA R D S
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D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
design-middleeast.com
6
For all commercial enquiries
related to Design Middle East,
contact our Group Publishing Director
JOAQUIM D’COSTA
jo@bncpublishing.net | T +971 504402706
All rights reserved © 2023.
Opinions expressed are solely those of the
contributors.
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Editor's note
CEO WISSAM YOUNANE
wissam@bncpublishing.net
DIRECTOR RABIH NAJM
rabih@bncpublishing.net
GROUP PUBLISHING DIRECTOR
JOAQUIM D’COSTA
jo@bncpublishing.net
+971 50 440 2706
EDITOR ROMA ARORA
roma@bncpublishing.net
ART DIRECTOR
SIMONA EL KHOURY
MARKETING EXECUTIVE
AARON JOSHUA
aj@bncpublishing.net
DIGITAL MEDIA PRODUCER
ALEXANDER BUNGAS
Alexandar@bncpublishing.net
T
he annual Architecture
Leaders Awards in May
2024 in Dubai was an
extraordinary event that
showcased the pinnacle of
architectural excellence
and innovation. The enthusiasm and
support we received from sponsors and
industry leaders were truly remarkable,
creating an atmosphere of excitement and
camaraderie.
Having hosted and been part of nu-
merous events, I can say that as an editor
observing closely from the corner of the
stage, one constant always stands out:
while there may be only one winner for
each award, the overwhelming sense of
mutual encouragement and collective
celebration is always evident. Kudos to
everyone for making this year's event
special, bigger, and even better. Be sure to
explore the bumper double edition for all
the highlights.
This cover story has been one of my fa-
vourite pieces to write recently. I was truly
I recently had an insightful conversation
with Dmitri Jajich, whom I've long ad-
mired for his work. With 24 years at SOM
under his belt, Dmitri Jajich now serves as
the Global Director-Structures at KPM,
where he focuses on advancing architec-
tural engineering and design excellence
in the Middle East. During his tenure at
SOM, he made significant contributions
to prestigious projects, including Dubai's
iconic Burj Khalifa, renowned as one of
the world's tallest buildings. I was amazed
by his technical brilliance during our chat.
Certainly! "A must-read."
Moving on, this edition is definitely a
keeper, highlighting the prestigious Fit-
Out Powerlist 2024. This list is dedicated
to honouring and acknowledging the fore-
most contractors in the region, celebrat-
ing their exceptional accomplishments
and contributions to the industry.
What I'm absolutely crushing on this
summer is prominently featured in the
Pick of the Month segment, and brings a
delightful Euro-inspired ambience right
into your home.
Happy reading!
Roma Arora
Editor
roma@bncpublishing.net
@romaarora_
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design-middleeast.com
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News
Woods Bagot announces new CEO— Sarah Kay
Sarah Kay, CEO, Woods Bagot
The Amberly Office + Residential
Building completed by Woods Bagot.
W
oods Bagot,
the global
architecture,
interior design,
and master
planning firm
operating across
17 studios
worldwide, is
pleased to announce the appointment of
Sarah Kay to the position of CEO. Sarah will
assume the role from July 1, 2024, leading the
next step in Woods Bagot’s journey towards
total place design, with an emphasis on how
place design can positively impact society.
Sarah succeeds Nik Karalis as CEO after his
nine-year tenure and heralds a new chapter
for the firm, which was founded in 1869 in
Australia.
“I feel compelled as an architect, and now
as a CEO, to have a positive impact through
our work,” states Sarah. “As architects and
place designers, we are perfectly positioned
to have a positive influence on the world
ahead of us. It is in fact our responsibility to
have a leading voice in shaping our cities and
our places with a long-term, sustainable and
socially responsible outlook. Woods Bagot is
inherently collaborative, and I am excited and
buoyed by the future that we can achieve by
working together across our diverse skills and
services within our industry.”
Sarah has been a member of the Woods
Bagot leadership group for 25 years and
a director for 15 years. A highly respected
architect with an extensive international
career spanning North America, Australia and
the UK, Sarah has led and designed high-
profile projects and integrated precincts
across commercial, transport, residential and
culture sectors. Most recently, Sarah has led
Woods Bagot’s Sydney studio, a role she
has also held in New York. As CEO, Sarah’s
expansive business acumen will continue to
broaden Woods Bagot’s impact through its
diverse specialist brands such as ERA-Co,
Customs Bureau, and sustainability consulting
business Global Impact Group (GIG).
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
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P
olished Interiors is intensify-
ing its efforts in customization
to create a larger and more
sustainable impact Polished In-
teriors, a leading interior design
firm spearheaded by lead de-
signer Maisa Saif, is revolution-
izing the concept of builder’s
grade villas by offering bespoke upgrades that
elevate the standard of luxury living.
Unlike conventional villa upgrades, the com-
pany delves deeper into customization for a
bigger, more sustainable impact – focusing on
key elements such as flooring, ceilings, AC grills,
doors, and cabinets. By redefining these founda-
tional elements, each villa receives a unique and
personalised touch, setting it apart from others
in the vicinity.
Since the past four years, Polished Interiors has
completed over 20 villa upgrade projects in Abu
Dhabi, with an additional two projects in Dubai.
The company’s commitment to excellence and
client satisfaction is evident in its results. With
customisation at the heart of all their projects,
Engr. Maisa Saif and her team ensure that each
project is entirely unique, and perfect for the
client living in it.
Satisfied clients attest to the transformative
power of Polished Interiors’ work. Testimonials
often mention the impressive personalised finish
and impeccable attention to detail. Clients who
choose Polished Interiors are certain that their
homes will be completed entirely to their speci-
fications and lifestyle.
A standout case study involves a client whose
villa had initially contained wasted spaces.
Through meticulous planning and innovative
design solutions, Polished Interiors not only
maximised the client’s existing space, but also
added square meters to the house, creating a
fully-fledged dressing room adjacent to the bed-
room—a dream come true for the client. Addi-
tionally, the newly added space downstairs was
converted into a family dining room, optimising
both form and function.
Polished Interiors’ dedication to craftsmanship,
innovation, and client-centric design sets a new
standard in luxury villa upgrades, transforming
houses into homes that reflect the unique per-
sonalities and lifestyles of their owners.
Polished Interiors transforms villas into personalised luxury
The company's commitment to
quality and customer satisfaction is
reflected in its results.
Page 12
design-middleeast.com
What Drives
the True
Value of
Branded
Residences?
DIANA NILIPOVSCAIA, CEO OF MERED, DISCUSSES
WHAT DRIVES BRANDED RESIDENCES, WHERE LUXURY MEETS
LEGENDARY BRANDING.
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
10
OP-ED
B
randed residences, where luxury meets legendary
branding, have carved a distinct niche in the global
real estate market, reshaping expectations for high-
end living. These residences merge the opulence of
high-end homes with the prestige of internationally
recognised brands, offering more than just living
spaces—they promise a tailored experience. In the
EMEA region, this market is burgeoning, driven by
urbanisation and the increasing quest for upscale, ur-
ban living environments. Global Branded Residence
cited a staggering 410% growth in Dubai alone from
2014 to 2024, showing that the city has eclipsed traditional luxury real estate hubs.
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design-middleeast.com
T
his paves the way for a more in-depth look
at the branded dwelling phenomena, includ-
ing its growth drivers, unique obstacles, and
dramatic impact on local economies and the broader
luxury living scene. As we explore this trend, we
discover what attracts investors and residents to
branded residences, as well as what makes certain
projects stand out from the rest.
Beyond the brand’s reputation
Home to over 220,000 millionaires with a collec-
tive wealth of $1.2 trillion, Dubai has become a hub
for high-net-worth individuals (HNWIs) seeking
a lifestyle of opulence. Branded residences prom-
ise unique brand design, attention to detail, and
high-quality execution, but this is influenced by
various factors, such as the developer's expertise
and the experience of all companies involved in the
project. For instance, Pininfarina not only designs
branded houses but also operates an architectural
firm with extensive experience. They are not only
known as Maserati and Ferrari car designers, but
their proficiency also extends to producing their own
race car brand, Batista, underscoring their prowess
in technology and engineering. Furthermore, their
exclusive focus on the high-end market signifies a
dedication to unparalleled quality and luxury. This
highlights how multifaceted expertise reinforces the
credibility of branded residences, underscoring the
meticulous quality and excellence expected in such
properties.
Rise in ultra-luxury
Interest is further amplified by Dubai’s ultra-lux-
ury property market resurgence, with residential
apartments at the forefront. In 2023, Dubai emerged
as a global frontrunner in luxury real estate, eclipsing
other major cities. This claim to fame is backed by
staggering transaction figures, with Dubai real estate
transactions reaching US$9.6 billion in January 2024
alone, marking a 27% year-on-year increase. Setting
a new benchmark, the highest recorded property sale
in Q1 of 2024 was AED 146 million, with the highest
apartment sale pegged at AED 140 million.
The market, targeting billionaire buyers, is honing
in on 'ultra-luxury' properties situated in coveted
locales such as Business Bay, Downtown Dubai, Dubai
Marina, and Palm Jumeirah; these key locations are
not only central, connected, and accessible but also
renowned for their lucrative returns. This demand
is fuelled by both residents and investors, with the
areas' proximity to malls, lifestyle developments, and
entertainment options further elevating their appeal.
Growing investor interest
The increasing interest in Dubai's branded residences
indicates a shift in perception, with these properties
now seen as enduring assets rather than mere invest-
ment commodities. Buyers now prioritise factors
such as the property's potential for sustained value
growth, construction quality, technological integra-
tion, luxury amenities, and exceptional design. For
instance, the ICONIC Tower, a collaboration between
international developer MERED and renowned
architecture and design firm Pininfarina, exemplifies
this approach. Designed with a forward-thinking
vision, the tower aims to enhance residents' lives for
generations by integrating cutting-edge technolo-
gy, superior infrastructure, luxury amenities, and
unmatched design elements. These residences offer
more than just financial returns; they ensure lasting
value for discerning buyers.
Changing lifestyle preferences
The urban population now seeks out a certain
standard of living, not just luxury but also conven-
ience from a host of high-end amenities that align
with their dynamic lives. Branded residences offer a
unique proposition—permanent, exquisitely designed
homes nestled in prestigious locales, complete with
bespoke services. Whether it's an on-demand spa,
pet care services, a valet, or pre-stocked groceries for
impromptu dinner parties, these residences ensure
every need is catered to without stepping outside.
This level of integrated service, amplified by the
pandemic's push towards home-centric lifestyles, has
made branded residences a resilient niche in the real
estate market. With a 71% global sector increase over
the past five years alone, fueled not only by hoteliers
but also by luxury brands like Pininfarina and Arma-
ni, this indicates a significant evolution in how luxury
living is perceived and desired.
With a forecasted global growth of 86% until 2031
and a staggering 137% growth in Dubai alone until
2029, the upward trajectory for branded residences
is unmistakable. As the sector flourishes, it not only
redefines urban living but also significantly impacts
local economies and the broader real estate mar-
ket through job creation, tourism promotion, and
infrastructure investment. These developments are
transforming the landscape of luxury real estate,
offering a compelling blend of lifestyle and invest-
ment in valuable assets and qualities that appeal to a
sophisticated clientele.
The urban population
now seeks out a certain
standard of living, not
just luxury but also
convenience from
a host of high-end
amenities that align
with their dynamic lives.
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12
Interview
C
an you share more about the inspiration behind
Oikos Venezia luxury doors and what sets them
apart from other door manufacturers?
Oikos Venezia is an expression of Made in Italy, an
intangible heritage based on beauty and innovation.
What leads us every day and distinguishes us from our
competitors is precisely this 'culture of Italian know-how', which is
synonymous with quality and the result of centuries of refinement
and attention to detail. Beauty is a cornerstone of the culture that
describes us: products are not only functional but also attractive, of-
ten drawing inspiration from the Venetian artistic tradition, that sees
characters like Carlo Scarpa, Antonio Canova or Andrea Palladio as
standout elements. Another essential element that distinguishes us
from the competition is our ability to innovate: despite our deep ties
to tradition, the company's ideology views innovation as one of its
distinguishing features.
How do you ensure that the Italian craftsmanship and
attention to detail are maintained throughout the production
process, especially when catering to elite clientele in the
Middle East?
Italian craftsmanship is a heritage of inestimable value and is an
integral part of Oikos Venezia. Coming to us through Renaissance
artisanal mastery and ancient crafts passed down from generation
to generation, it manifests itself by combining craftsmanship and
innovation. Typical elements such as beauty, customisation, and
attention to detail are declined by us in an industrial form. To guar-
antee the highest standards to a clientele very attentive to these as-
pects - like that of the Middle East - Oikos Venezia has internalised
all the phases of the process of making its own doors, from design
to packaging, carrying them out with the utmost care in our head-
quarters in Venice. In addition we collaborate with suppliers that are
capable of respecting the highest quality standards.
Oikos Atelier Dubai
a museum, a laboratory, a living room
Make an
Entrance:
Luxury Doors Crafted by
Oikos Venezia
Stefano Neri, CEO of Oikos Middle East, talks about the
inspiration for their luxury doors, Italian workmanship, the most recent
move to a larger showroom in Al Quoz, sustainability at the core,
future ambitions, and expansion plans.
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13
Explain the significance of the recent relocation of Oikos
Venezia's showroom to a larger warehouse in Al Quoz,
Dubai, and how it reflects the brand's commitment to the
Middle East luxury market.
The recent shift to a larger space in Al Quoz's artistic district
of Al Quoz is distinctly strategic. On the one hand, there is a
demand for more space to display our doors - true Entrance
Architectures - more in line with the Oikos Venezia DNA,
especially in dimensional terms. On the other hand, we chose
this location for logistical reasons. The neighbourhood is
more accessible and reachable than the former location, with
plenty of parking. Furthermore, the Al Quoz district is gaining
increasing relevance. Many warehouses have been converted
into art galleries, small photographic studios, and exhibition
spaces.
What motivated Oikos Venezia to showcase impressive
products like 5-meter and 4-meter high pivot and
double-leaf pivot doors in the expanded showroom?
How do these displays enhance the customer
experience?
What motivated us to add products of this nature in our new
showroom was the goal to provide the visitor with a gen-
uinely immersive experience, allowing them to touch the
almost infinite possibilities of personalisation that we provide,
also in terms of dimensions. What we aim to communicate is
our ability to turn apparently impossible into reality. Dreams
that we make a reality through our experience combining
high-level workmanship with an industrial model capable of
ensuring top-tier performance and international certifications.
Could you discuss the innovative features of Oikos
Venezia doors that set them apart in the luxury market,
particularly in terms of design, functionality, and
craftsmanship?
Freedom of measurement: our doors are characterised by a
steel structure that makes them suitable to reach very impor-
tant dimensions, even exceeding the standard 6,2 meters in
height and 3 in width; Creativity: the final client, designer, and
architect is given full expressive and creative freedom; Custo-
misation: each Oikos door is a unique, distinctive element, it
represents the character and personality of the final customer.
Each finish, colour or accessory is studied. We do not produce
in series; Technology: reconnecting to the previous point also
from a technological point of view, total freedom of choice >>>
Stefano Neri, CEO of Oikos Middle East
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14
Synua, the safety door for large dimensions,
with vertical pivot operation and installation
coplanar with the wall
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15
of solutions is given. In terms of technology (finger-
print reader, touchpad, smartphone, or traditional key),
automation (electric motor), and optional (resistance to
hurricanes, thermal cut kit, etc).
Could you elaborate on some of the notable
projects you have been involved in, and how
your background in project management has
contributed to the success of these ventures?
Some of our notable projects include Bosco Vereticale
in Milan, Tower One in Cyprus, Mareterra in Monaco,
private villas located in Dubai (e.g. in Dubai Hills and
Jumeirah). Furthermore the Prince of Saudi Arabia has
chosen us for some projects.
What are some of the challenges you face in
delivering luxury doors to clients in the Middle
East, and how do you overcome them while
maintaining the highest standards of quality and
service?
The biggest challenges we face in providing luxury
doors to Middle East customers are related to ser-
vice. Nowadays, it is very important to guarantee the
customer a high-level service, in the phases of project
definition, choice of the most suitable product, instal-
lation, and after-sales. Oikos Venezia operates in the GCC area
directly through its own Atelier in Dubai or through the grow-
ing network of local retailers. To maintain the highest quality
and service standards, specific commercial and technical
training is organised at the Venice headquarters and a phase of
field support is prepared that will allow the retailer to become
operationally autonomous with unique imprinting.
In what ways do you see the luxury living experience
evolving in the Middle East, and how does Oikos Venezia
Middle East adapt to meet the changing demands and
expectations of discerning clientele?
In the Middle East area, there is a continuously growing trend
that sees a surge in luxury properties, particularly in Dubai,
Kuwait and Saudi Arabia. This trend can be traced back to the
diversification of the local economy - which is shifting from
a sustenance based on oil to a diversified and heterogene-
ous one dictated by finance, tourism, and commerce -, to
the increase in UHNWI (Ultra High net worth individual) and
to the transition to an experience-based lifestyle. Especially
millennials UHNWIs seek in properties emotional well-be-
ing, a multigenerational living environment characterised by
advanced technologies and maximum customization. In this
sense, Oikos Venezia is perfectly in line with the expectations
and desires of customers being a reality that makes extreme
customisation, aesthetic research, and attention to detail its
highest expression.
How do you incorporate sustainability and
environmental consciousness into the production and
distribution of Oikos Venezia luxury doors, considering
the growing global focus on eco-friendly practices?
Oikos Venezia has embarked on a path of sustainability in the
production of its products to try to impact the environment as
little as possible. 95% of production waste is recycled through
separate collections: iron, wood, aluminum, and paper just to
name a few. We use materials that do not harm the atmos-
phere, such as water-based paint that does not emit solvents
and VOCs (volatile organic compounds) into the atmosphere.
Furthermore, to try to minimise emissions and respect the
environment as much as possible, we use renewable energy
produced through our photovoltaic panel system.
Looking ahead, what are Oikos Venezia's goals and
aspirations for further growth and innovation in the
Middle East luxury market, and how does it plan to
achieve them?
Oikos Venezia's goal is to be able to serve the Middle East in a
more widespread manner by strengthening the territory's retail
network. Selected retailers capable of guaranteeing the
highest quality standards (from consulting - during the design
phase - to the management of administrative practices, from
product installation to after-sales service). The Middle East
market is critical to our growth plan and target audience. It is a
clientele that reflects our company concept and the charac-
teristics that define us.
Skydoors line offers aluminium finishes that
dialogues with contemporary architecture
Page 18
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16Go big or go small
with the HP DesignJet
T950 plotter series
Page 19
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# D E S I G N M E AWA R D S
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18
REDEFINING
ARCHITECTURAL
ENGINEERING
STANDARDS
Cover Story
Dmitri Jajich, the Global Director, Structures at KPM, is aiming
to advance the future of design excellence. His diverse portfolio
showcases innovation on all scales.
H
e is a perfectionist, innova-
tor, and master of structural
engineering. A rare talent
whose passions blossomed
into a remarkable career,
he blends academic rigor
with degrees in physics and
engineering. Meet, Dmitri
Jajich, who has joined KPM
as the Global Director of
Structures, following a distinguished 24-year
career at Skidmore, Owings & Merrill (SOM). Dmi-
tri's wealth of experience serves as a cornerstone
for learning across the architectural engineering
sectors.
During his tenure at SOM, he contributed to
high-profile projects like Dubai's iconic Burj Khali-
fa, one of the world's tallest buildings. Working
closely with renowned structural engineer William
Baker, Dmitri excelled, in addressing unique chal-
lenges. In recognition of his outstanding contribu-
tions to the field, Dmitri has been honoured with
the esteemed grade of Fellow (FIStructE) by the
Institution of Structural Engineers.
Dmitri acknowledges the tough nature of his job.
Reflecting on the challenges of the architectural
engineering profession, Dmitri observes: "Design
is an iterative process, and architects often take
one step forward and two steps back, which can
frustrate some engineers. However, it’s the most
important part of the job, to try out options and
compare and contrast the merits of various solu-
tions. We assist architects and clients in under-
standing the trade-offs between design options—
BY ROMA ARORA
Page 21
design-middleeast.com
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
19
# D E S I G N M E AWA R D S
anything is possible in engineering,
but everything has a cost. Our goal
is to ensure the engineering teams
deliver top technical design and be
a firm that architects love working
with. I believe KPM can be a global
leader in providing efficient, elegant,
and ambitious engineering designs."
Ensuring Comfort at Any
Height!
His expertise in tall building design,
wind engineering, and optimising
material usage will greatly benefit the
region. His designs prioritise precise
structural expression and meticulous
detail work. He advocates for using
DMITRI will lead and
elevate KPM’s structural
engineering department.
He will maintain a strong
client focus, strengthening
value partnerships with
leading architects as
the leader for structural
projects across key sectors.
During his tenure at
SOM, Dmitri contributed
significantly to high-profile
projects like Dubai's iconic
Burj Khalifa, one of the
world's tallest buildings.
energy-based optimisation methods
to minimise material while maxim-
ising stiffness, challenging tradi-
tional practices for more sustaina-
ble solutions.
Dmitri provides a case study for
better understanding. He notes that
as buildings get taller the perfor-
mance of the structure in response
to wind-induced movements are re-
ally important and often overlooked
by engineers with limited tall build-
ing experience. The now infamous
problems with 432 Park Avenue in
NY illustrate that ensuring occu-
pants feel comfortable and secure
is a critical concern, especially in
luxury residential buildings where
residents have higher expectations
and a tendency to file lawsuits.
“Complying with code require-
ments does not ensure that a
tall building will perform to
the occupant’s expectations. A
performance-based wind-engi-
neering approach, whereby the
client, architect, engineer, and wind
tunnel together agree on appro-
priate acceleration limits and then
‘tune’ a tall tower to the appropriate
stiffness will help ensure that a
tower is not only safe but also that
its occupants will be happy with
their homes and the value of their
investment. During my time at
SOM, I have been fortunate to have
worked with some of the best tall
building and wind engineers in >>>
Page 22
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design-middleeast.com
20
the world and have a gained lot of
experience designing and refining
a tall building’s design for wind
performance,” shares Dmitri.
Emerging Trends in the
Middle East – Ambitious
Architectural Expression
Dmitri observes that "there is
no shortage of ambitious, novel
building designs, especially in
the Middle East," but that "far
fewer projects than are being
proposed than actually get built
because structural efficiency and
constructability are unfortunately
often an afterthought. “On the
Cayan project in Dubai, we un-
derstood we were trying to create
Dmitri’s expertise
in tall building
design, wind
engineering,
and long-span
structures and
architecturally
exposed
structures will be
invaluable to KPM.
Cover Story
The talent pool
Robert Forest,
Adrian Smith and
Gordon Gill from
AS+GG Architecture
On Infinity Tower (Cayan) in Dubai, the helix form presented
a challenge in terms of construction and standardising the
façade modules. We studied a series of options to realise
the twisting frame geometry and determined that for ease of
construction and façade installation, stacking vertical columns
and offsetting them in an incremental step-wise manner at
each level, with a slope in one direction and an offset over the
column below in the other, was the simplest way to structure
the building. To simplify This choice required careful detail-
ing of the perimeter frame reinforcement to ensure that the
placement of rebar cages was collision-free.
Page 23
design-middleeast.com
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
21
a novel and complex concept, and that in order to succeed, we
needed to present a structural design that contractors could
readily understand and want to build,” shares Dmitri.
Enabling Ambitious Design:
Constructability and Cost are Key
Dmitri sees a tendency in Middle Eastern architecture towards
more slender luxury residential constructions, which frequently
incorporate challenging architectural characteristics. "As build-
"AS BUILDINGS RISE
TALLER, THE COST
AND COMPLEXITY OF
THE STRUCTURE CAN
SKYROCKET IF NOT
PROPERLY DESIGNED
AND OPTIMISED.”
The engineering of The Stratford was of great
interest and a paper about its structural design
and construction by Dmitri and his colleague
won an IStructE award.
Transferring out half the building’s columns
to create a triple-storey height space required
large outriggers extending from the central
core. Building the outriggers in a conventional
manner would have required disassembling the
jump form and delaying construction by several
months, making the project financially unten-
able. Instead, SOM engineers under Dmitri’s
leadership, left out large portions of the corners
of the core walls and allowed the jump form to
continue progressing upward while construction
of the outriggers proceeded simultaneously.
ings rise taller, the cost and complexity of the structure
can skyrocket if not properly designed and optimised.”
He further explains: On the Stratford project (Manhat-
tan Loft Gardens) in London, we knew we were trying
to achieve an unusual and challenging concept and
that to be successful we had to put forward a structural
design that contractors could easily get their heads
around and want to build. The structural design of the
Stratford was all about constructability.”
Scandinavia’s Tallest Tower-
Karlatornet
Dmitri has a tremendous portfolio, having worked on
some of the world's largest skyscrapers, including the
Burj Khalifa and Karlatornet. He claims that designing
for buildability is particularly important to him and
that he strives to ensure that structures are >>>
1. Reinforced Concrete Core Wall
2. Steel Belt Truss UC 356 Member
3. Post-Tensioned Concrete Outrigger
4. Six No. 37-Strand Post-Tensioning Tendons
5. Steel Belt Truss Connection
Node & Outrigger Stressing Point
Transfer Level Structure
1
2
3
4
Level 11 & 29
Level 10 & 28
5
3
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design-middleeast.com
22
simple and fast to construct. “On Karlatornet, we realised the
sinuous twisting shape with simple incremental translations of the
straight lines of the slab edges—there are no curves anywhere in the
structure; all the columns are vertical. The shifting geometry was
described with just two orthogonal dimensions on each floor plan.
We ensured that the construction was no more complex or time-con-
suming than for a conventional rectangular tower.”
Sustainable Structural Engineering Solutions
Sustainability is a critical aspect of modern engineering. Dmitri em-
phasises the growing importance of minimising embodied carbon in
engineering design, enabling structural engineers to push boundaries
while remaining environmentally conscious.
Dmitri explains in detail: “There is a big push to reduce the em-
bodied carbon in structures; as structural engineers, we can employ
several methods to minimise the amount of concrete in a structure:
we can distribute the material in a structure at the location in the
building where it does the maximum good to minimise deflections,
reducing and while increasing stiffness. As much as two-thirds to
one half of the concrete in a tall tower is in the floor slabs, so we need
to target the floor structures to eliminate unnecessary concrete and
work with Architects from day 1 of a project to establish a regular grid
that allows the thinnest possible floor structure. Using post-ten-
sioning can save 20-25% of the cement and mass on each floor. To
go beyond that we need to start introducing voids through the use
of hollow-core planks, or substituting portions of the slab for hybrid
timber or other materials. A floor slab works the same whether it is
on the 2nd floor of a 3-storey building or on the 100th floor so slab
optimisation is applicable to buildings of all scales. We’re not yet to
the point where we can employ cement-free concrete for structural
applications, but we’re seeing a lot of progress in cement alternatives
and I expect that we’ll be using more of them, especially in slabs in
the coming years.”
In contemporary architectural and engineering practices, especially
in a bustling metropolis like London, the assessment and utilisation
of existing structures have become a crucial component of project
planning and development. Dmitri, with his extensive experience in
the field, highlights the importance of this trend and its implications
for the industry. Dmitri says that “In response to the climate crisis,
developers and architects in the UK are increasingly needing to
justify the decision to demolish existing buildings and demonstrate
they have studied alternatives to complete rebuild. Most projects in
London are now carrying out careful analysis of the existing structure
to determine the extent to which it can support additional floors or
be incorporated into a new structure. We typically find that older
buildings inherently have a surprising amount of additional capac-
ity and several new floors of light(er) weight steel and/or timber
construction can be added. Interfacing new and old construction can
be more time-consuming than working from a clean slate, but very
satisfying for engineers as it involves careful consideration of details
and constructability. Even with buildings that are no longer fit for
purpose, we’re pushing to reuse existing foundations and basements,
at the very least. This is a very positive trend and offers new opportu-
nities for sensitive structural engineering design that helps address
the climate crisis.”
Cover Story
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23
Azizi Venice-
Dubai’s Next
Legacy
Dmitri follows a
disciplined approach
to his work. He is
committed to grasping
KPM's engineering
process by carefully
examining previous
and ongoing projects.
Dmitri explains: "I
plan to review past and
ongoing KPM projects
to gain insights into the
company’s portfolio
and engineering meth-
ods. With Azizi Venice
just getting started, this
is a fantastic moment
for me to provide
some feedback on the
project's unique issues,
offer my approach, and
begin to truly grasp
how the engineer-
ing team works and
assist drive the design
solution. The greatest
way to get to know
people and to learn is to
participate together on
a meaningful project,
and this appears to be
perfect timing."
Dmitri is enthusi-
astic about the Azizi
Venice project, as this
incredible opportunity
will allow him to show-
case his abilities and
interact with a wide
range of professionals
across various indus-
tries. Dmitri goes on
to express his excite-
ment and discuss the
technical aspects of the
Azizi Venice project:
“On Azizi Venice (plot
ppw) which consists of
10 buildings over three
common basement
levels surrounded by
a man-made lagoon
will create the feel of
Venice through the
whole development.
The Ground floor
consists of a big lagoon
area positioned above
the basement-1 slab,
connected to all the
buildings. The presence
of water presents a
significant challenge in
consideration of move-
ment joints. The struc-
tural slab in this zone
shall be designed to
support the water load
using crack width cri-
teria and temperature
loads. The buildings
feature a rooftop pool
and amenity areas.
The buildings shall be
designed to accommo-
date this excess load
on the top floor taking
into consideration the
building's behaviour
under lateral loads.”
Dmitri's extensive
experience serves as a
compelling case study
and a resource for
professionals across
the architectural and
engineering spectrum.
His insights and
practices offer
significant guidance
for architects, design-
ers, engineers, MEP
consultants, landscape
experts, and others
involved in the
construction and
design industry. As he
embarks on his
journey with KPM, his
methodologies will
undoubtedly become a
reference point for
many. His work will
serve as a guiding
framework for current
and future profession-
als, ensuring that the
principles of thought-
ful, sustainable, and
efficient design
continue to shape the
built environment.
"WITH AZIZI VENICE JUST GETTING STARTED, THIS IS A FANTASTIC MOMENT FOR ME
TO PROVIDE SOME FEEDBACK ON THE PROJECT'S UNIQUE ISSUES, OFFER MY
APPROACH, AND BEGIN TO TRULY GRASP HOW THE ENGINEERING TEAM WORKS AND
ASSIST DRIVE THE DESIGN SOLUTION."
Page 26
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24
Fit-Out
Firms at the
Forefront
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
THE FIT-OUT POWERLIST 2024
CELEBRATES PIONEERING
FIRMS IN THE FIT-OUT INDUSTRY
WHO'RE AT THE FOREFRONT OF
DESIGN, SUSTAINABILITY, AND
TECHNOLOGY, TRANSFORMING
OUR BUILT ENVIRONMENTS.
JOIN US AS WE RECOGNISE THE
LEADING FIT-OUT CONTRACTORS
IN THE REGION FOR THEIR
UNMATCHED INGENUITY AND
EXPERTISE IN SHAPING DYNAMIC
AND INNOVATIVE SPACES.
24
POWERLIST
TOP
FIT-OUT
Page 27
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
25
design-middleeast.com
A
LEC FITOUT specialises in the design and restoration of
5-star hotels and resorts, cinemas, commercial offices, retail,
cultural, and luxury mixed-use properties. ALEC FITOUT,
with its in-house network of specialist contractors and an
extensive local and international supply chain, can provide
a complete interior solution that meets the needs of project
management, engineering, value engineering, Design & Build,
procurement, and fit-out, all under one contract and to the
highest standards.
Laurent Farge, a highly skilled Managing Director with a BTEC Higher National
Diploma in Commercial & Strategic Marketing. He brings over 24 years of expertise
in luxury interior fit-outs across Europe, the Middle East, and the GCC. His leadership
has been pivotal in establishing ALEC FITOUT as a prominent brand in the region.
Laurent oversees day-to-day operations, ensuring quality delivery, timely completion,
ALEC
FITOUT/
1
and business profitability. He holds
a comprehensive skill set, including
strong negotiation skills, relation-
ship-building, team management, and
identifying cost-saving opportunities.
Laurent's notable projects include
the National History Museum Exhibi-
tion Fit Out, UAE, Diriyah Gate
Experience Centre Design & Build,
KSA, and One&Only, One Zabeel - ul-
tra-luxury hotel & service apartments,
UAE. With a history of successful
endeavours, Laurent continues to lead
ALEC FITOUT with a focus on deliver-
ing excellence, maintaining client rela-
tions, and expanding geographically.
His previous employment history
includes roles as Area Manager and
Project Manager at Kocache Enter-
prises, UAE, showcasing a wealth of
experience in the industry.
// THE ROOMS AND SUITES AT ONE&ONLY ONE
ZA’ABEEL ARE THE EPITOME OF CONTEMPO-
RARY COMFORT. CRAFTED WITH EFFORTLESS
ENTERTAINING IN MIND, THEY FEATURE SUB-
TLE EARTHY HUES, CURATED ARTWORKS, AND
STUNNING FLOOR-TO-CEILING WINDOWS THAT
FRAME THE DUBAI SKYLINE. THE FIT-OUT OF
SCOPE COVER-ING OVER 50,000SQM INCLUDES
ULTRA-LUXURY HOTEL (89 ROOMS & SUITES),
LUXURY HOTEL (310 ROOMS & SUITES), SERVICED
APARTMENTS (94 APARTMENTS), SPA, AND GYM.
// LAURENT FARGE, MANAGING DIRECTOR, ALEC FITOUT
Page 28
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design-middleeast.com
26
POWERLIST
TOP
FIT-OUT
E
stablished
25 years
ago,
Havelock
One is
recog-
nised
as one
of the
leading fit-out and man-
ufacturing players in the
industry. Based in five
countries across seven
offices, the company
employs over 2,000 peo-
ple across the GCC with
its main headquarters
and 520,000sqft. factory
facilities located in Askar,
Bahrain.
Over the past 25 years,
Havelock One has
completed more than
8,800 projects, across
various sectors including
hospitality, retail, enter-
tainment, commercial,
government, residential,
F&B, and more. No matter
what the project size or
scale is, one thing remains
certain, Havelock One is
committed to delivering
outstanding projects, with
an exceptional focus on
detail.
Its efforts to always
reach 100% customer
satisfaction have resulted
in exponential growth,
which has seen it double
its manufacturing capabil-
ities this year to keep up
with demand. In addition,
this success has cata-
pulted it into new realms,
achieving multiple ‘com-
pany firsts’, such as being
awarded its largest-ever
turnkey fit-out project for
the Four Seasons in Jed-
dah. The project includes
247 guestrooms and all
public areas.
In addition to the award
of Four Seasons, Jeddah,
Havelock One has been
busy securing its position
as a major player in the
KSA hospitality market.
Over the past 12 months,
the company has worked
across multiple complet-
ed and ongoing projects
with world-famous luxury
brands, such as The St.
Regis, The Oberoi, Aman,
and Kimpton.
Amongst other nota-
ble projects is the Zayed
International Airport
Terminal A, Abu Dhabi,
which opened at the end
of 2023. Havelock One
delivered the fit out of
19 retail outlets including
high-end luxury retail-
ers: Gucci, Saint Laurent,
Hermes, and Bottega
Veneta, while adhering to
the Estidama standards in
sustainability.
Havelock One has
demonstrated its com-
mitment to sustainable
practices, achieving al-
most zero chemical waste
through its systematic
waste management pol-
icy. It also works closely
with clients to reach their
sustainability goals. Most
recently Havelock One
completed the manufac-
turing for the first LEED
Platinum Starbucks store
in the GCC.
Havelock One's growth
trajectory remains robust,
with a diverse range of
projects in the pipeline
across the GCC and
beyond. Group Managing
Director, Syed Kashif
Akhtar, adds: “At Havelock
One, we are committed
to ensuring every project
we undertake reflects our
passion for precision and
quality. We're proud of the
lasting impact we make
on the spaces we create
and look forward to
enhancing our reputation
even further.”
2
HAVELOCK ONE
INTERIORS/
// HAVELOCK ONE DELIVERED THE JOINERY MANUFACTURING AND INSTALLATION FOR THE
ST. REGIS’ DEBUT IN THE KINGDOM OF SAUDI ARABIA.
// SYED KASHIF AKHTAR,
GROUP MANAGING DIRECTOR,
HAVELOCK ONE INTERIORS
Page 29
Bringing design intelligence
to material and craft
Barcelona® Chair
Ludwig Mies van der Rohe, 1929
Explore knoll-int.com
Photography by Alessandro Paderni / Eye
Page 30
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design-middleeast.com
28
T
he interiors division of Khansaheb Civil Engineering is a
leading fit-out contractor within the UAE, with an enviable
reputation for its extensive portfolio of high-quality fit-outs
across all sectors.
Renowned for successfully delivering complex fit-out
projects under extremely challenging circumstances in live
operational environments, Khansaheb continues to be the
contractor of choice for many clients undertaking major
refurbishment or repurposing fit-out works within the commercial, hospital-
ity, and retail sectors.
The interiors and joinery divisions have 230 employees and 1,000 high-
ly skilled operatives. Along with their in-house MEP section, Khansaheb
assures the control and quality of all crucial packages required for successful
delivery.
They pride themselves on understanding the client’s business and working
tirelessly to ensure minimal disruption to customers, guests, and ongoing
operations while enhancing the overall customer or guest experience of the
facilities.
Some of Khansaheb's previous projects include One Za’abeel Link Bridge
(2023), Dorchester Hotel (2023), Jumeirah Emirates Towers Boulevard
(2023), Bab Al Shams Desert Resort (2023), The Dubai Mall Lower Ground
Floor and Atria upgrades (2022), Jumeirah Emirates Towers- Refurbish-
3
POWERLIST
TOP
FIT-OUT
KHANSAHEB
INTERIORS/
ment of Office Tower Lobbies (2023), Dubai
Exhibition Centre at Expo (2022), Heriot-Watt
University Fit-Out (2021), Movenpick Hotel
Bur Dubai (2020), amongst others.
Khansaheb's current commissions include
Bab Al Shams Fitness Suite & Hamam, Bab Al
Shams Desert Chalets, and Bluewater Hotel
& Delano (formerly Caesars Palace Hotel &
Julius Tower).
Khansaheb’s other accomplishments
include Fit-Out Firm of the Year, CID Hospi-
tality Awards 2023; Refurbishment Project
of the Year (Bab Al Shams), Design Middle
East Awards 2023; Fit-Out Project of the Year
(The Dubai Mall project), Design Middle East
Awards 2022; Fit Out Contractor of the Year,
CW Awards 2022; Fit-Out Contractor of the
Year (Highly Commended), Construction
Innovation Awards 2022; and Saint-Gobain
// DUBAI’S ICONIC BAB AL SHAMS DESERT RESORT IS FITTED-OUT BY
KHANSAHEB.
// ROSS TRIVETT, GENERAL MANAGER, KHANSAHEB INTERIORS
Page 31
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D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
29
Gypsum International Trophy – Middle
East Winners – University of Birming-
ham project.
Over their nine-year journey, Khansa-
heb has built an enviable reputation
in the fit-out and refurbishment land-
scape, having worked on some of the
country’s most iconic projects and with
several distinguished clients.
Looking ahead, they are working to-
wards further expanding their refurbish-
ment expertise, specifically within the
hospitality sector and live environments
encompassing operational malls and
commercial facilities.
Moreover, they are strategically aiming
to expand their market share in devel-
oping sectors such as high-end Resi-
dential and education, capitalizing on
new opportunities.
On the technology front, Khansaheb
is fully embracing the power of digi-
tal construction with the adoption of
industry-leading software for AI data
visualisation, automated site-based pro-
cesses, and cloud computing and data
management.
The Khansaheb name is well known
for having the most stringent Health
and Safety standards. Khansaheb’s ‘Aim
to be Accident-Free’ program sits at the
core of their HSE strategy.
Khansaheb is committed to preserving
and elevating its brand reputation as a
symbol of quality, reliability, and custom-
er satisfaction
Khansaheb Interiors boats of exception-
al HSE standards in the industry, being
6 years and 8 months, resulting in over
30 million manhours LTI-free [as of May
2023].
equipment and embraced mobile tech-
nology. With the implementation of in-
tegrated digital systems, it has migrated
all support services to digital platforms
whilst maintaining “one version of the
truth”- which has several benefits- both
upstream to clients and downstream to
their subcontractors.
“Following a very successful 2023, we
have a healthy pipeline of suitable
opportunities for our key clients which
gives us great optimism for the years
ahead. Renowned for successfully
delivering complex, high-end projects
under challenging circumstances in live
operational environments, we continue
to be the contractor of choice for many
clients undertaking major refurbish-
ment/repurposing fit-out works within
the commercial, hospitality, and retail
sectors which puts us in a fantastic posi-
tion moving forward,” says Ross Trivett,
General Manager, Khansaheb Interiors.
Currently, Khansaheb Interiors uses the
latest techniques to off-site manufacture
/ modularise all gypsum and joinery
products minimising the installation
time on site and improving the quality
of the finished product.
Through the early adoption of the
cloud, the company removed reliance
on physical locations and on-premises
// SPHERE AT THE LINK, DUBAI’S MOST SCINTILLATING NEW NIGHTLIFE AND ENTERTAINMENT VENUE
IS LOCATED AT ONE ZA’ABEEL.
// THE LANA DORCHESTER COLLECTION: THE SCOPE COVERED MANAGEMENT OF THE EXISTING SUPPLY CHAIN
WORKING IN COLLABORATION WITH THE CLIENT TO DELIVER 225 HOTEL ROOMS AND 39 HIGH QUALITY LUXURY
RESIDENCES. WORKS ALSO INCLUDED TWO RESTAURANT FIT-OUTS AND 11 SHELL AND CORE RETAIL/F&B UNITS.
Page 32
design-middleeast.com
30
K
PS exists to turn challenges into opportunities that set better standards
for its team, the firm, and the fit-out industry as a whole. This purpose
defines the company’s work spirit and its approach to business. At KPS,
they love the phrase ‘not possible’ because it awakens their rebellious
optimism. They reject the notion of the impossible, instead pursuing
'what if' until they find solutions. KPS aims to deliver beyond what's
expected, handing keys to happy clients and gaining expertise, creativity,
and fulfillment from each project.
KPS began 30 years ago when its Swedish Chairman, Kristian Petersson, embarked on a
project in the Middle East. He moved his family to Dubai and began by furnishing the Eco-
nomic Department. Despite the enormous challenges, Kristian's determination to deliver
quality work and adapt to clients' needs set a high standard. These qualities have been
ingrained in the KPS brand from
the beginning. Over the years, KPS
has continually raised the bar with
each project, growing the busi-
ness and gaining expertise across
various fields. Their approach has
evolved from furnishing offices to
becoming a technology-led, de-
sign-focussed interior construction
company serving multiple sectors,
including workspaces, hospitality,
education, health, entertainment,
retail, and residential.
Today, KPS is a significant player
in the often-fragmented indus-
try, having transformed over 20
million square feet of space. With
a footprint in nine countries across
the Middle East and Europe and
over 500 employees, KPS thrives
on challenges and optimism. They
are people-centric, opportuni-
ty-focussed, and excited about the
future. KPS' commitment to high
quality, consistency, and flexibil-
ity appeals to clients seeking the
same standards. They respect and
admire every client’s determina-
tion to meet project goals despite
budget cuts, limited resources,
or time constraints. KPS remains
committed to meeting those
requirements, while delivering
quality and value. They constantly
seek better ways to achieve higher
standards by understanding each
client’s needs and offering the right
solutions. KPS aims for customers
to walk away with their dream
spaces realised.
Over the past 12 months, KPS
has seen significant growth in
the scope of its UAE projects and
the size of its Dubai-based team.
Projects have included work for
a new, regional headquarters for
Ferrero in Dubai’s Downtown, one
4 KPS/
POWERLIST
TOP
FIT-OUT
// STEPHEN TAYLOR, KPS MANAGING DIRECTOR UAE
// WITH A FOOTPRINT IN NINE COUNTRIES
ACROSS THE MIDDLE EAST AND EUROPE AND
OVER 500 EMPLOYEES, KPS THRIVES ON
CHALLENGES AND OPTIMISM. THEY ARE
PEOPLE-CENTRIC, OPPORTUNITY-FO-
CUSSED, AND EXCITED ABOUT THE FUTURE
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
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of the world’s largest packaged sweet
and snack companies; a multilevel
space with laboratories in DMCC for the
Gemological Institute of America, or
GIA, an independent non-profit and the
world’s foremost authority on diamonds
and gemstones; another amazing
workspace for Lockton, the world's
largest independent insurance broker-
age, this time in DIFC’s Gate Village; a
second centre for Reform Athletica in
ICD Brookfield, a boutique fitness studio
inspired by the vibrant fitness scenes of
New York, London, and LA; and anoth-
er flexible workspace for smart office
providers iSpace, in One Central; all this
and dozens of other amazing projects
across the Emirates. Furthermore, KPS
is still there for its clients long after each
project is completed. The firm provides
an unlimited period of aftercare service
to make sure everything runs smoothly.
And if the client’s business grows and
changes, they’re there to design, furnish,
and build accordingly.
The independent furniture arm of KPS
has recently been relaunched as Mart®.
Headquartered in Dubai Design District
(d3), Mart® has deep partnerships with
the world’s leading contract furniture
brands. It provides a one-stop solution
for architects, designers, fit-out com-
panies, and other commercial clients,
offering end-to-end furniture planning
and design, procurement and logis-
tics, installation, and aftercare services.
Today, Mart® has one of the largest col-
lections of contract furniture anywhere.
It works independently across the world’s
major commercial furniture brands to
create designs and custom styles that are
tailored to each project’s needs. Or it can
work with existing designs to support
architects, designers, and other fit-out
companies, with end-to-end furniture
planning, procurement, logistics, instal-
lation, and aftercare services. Mart® not
only has an amazing showroom in d3
but is also launching a new and state-
of-the-art web portal on https://kpsmart.
com that can create mood boards and
BOQs and manages complex commer-
cial orders from multiple brands.
Mart® also believes that waste is the
failure to take advantage of an opportuni-
ty. That’s why it has recently teamed up
with certified social enterprise Waste to
Wonder Worldwide. Waste to Wonder has
been redistributing used office furniture
and equipment to good causes around
the world for over twenty years. To date,
they have equipped over 1,400 schools in
40 countries through their School in a Box
programme. Last year alone, they diverted
over 2,500 tons of equipment from
landfills and donated furniture worth over
AED 18 million to great causes around the
world. On average, 97% of the used
workplace furniture Waste to Wonder
acquires is reused, 3% is recycled, and zero
goes to landfill. Sebastian Stefan who
heads Mart® said: “We kickstarted this
partnership by clearing out our own
warehouse in Dubai, and that furniture is
on its way to a school in Ghana. We’re
now offering this service to all our clients
to ensure that whatever we are clearing
out of their old workspaces is benefitting
those in need – and our planet.” This
redistribution process delivers measurable
environmental and social impact and
ensures outstanding sustainability results.
Young people in disadvantaged commu-
nities around the world are seeing the
benefit. Waste to Wonder provides full ESG
reports detailing CO2 and cost savings,
and the positive social impact of each
clearance project.
// KPS DELIVERED THE ISPACE WORKPLACE WITH AMAZING RESULTS. KPS IS KNOWN FOR THEIR INNOVA-
TIVE APPROACH TO WORKPLACE DESIGN AND DELIVERY.
// KPS' WORK AT REFORM ATHLETICA, DIFC HIGHLIGHTS THEIR SKILL IN INTEGRATING FUNCTIONAL
DESIGN ELEMENTS TAILORED SPECIFICALLY FOR FITNESS ENVIRONMENTS.
Page 34
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32
A
s the
leading
provider
of fit-out
turnkey
solutions
in the
GCC re-
gion, KOJ
Interiors is committed to continu-
ous market research and engag-
ing with our esteemed clients to
gather feedback, fostering strong
relationships and a culture of in-
novation within our organization.
They believe that regularly as-
sessing and adapting to emerging
trends in the design and fit-out in-
dustry ensures our relevance and
competitiveness in the market.
Currently, sustainability is a pivotal
focus in hospitality design, with a
strong emphasis on eco-friendly
materials and energy-efficient
solutions. Biophilic design, which
integrates natural elements into
spaces, is increasingly popular
due to its positive effects on
well-being.
Moreover, technology integration
for enhanced guest experiences
and the creation of adaptable,
multi-functional spaces are nota-
ble trends. There is also a growing
emphasis on inclusivity, with
designs tailored to diverse needs
and preferences.
In recent months, KOJ Interiors
have successfully completed
notable projects across the GCC
region, including the Pearl Lounge
at Abu Dhabi Airport in the UAE,
as well as projects for Dubai Out-
source City, Engie, First Abu Dhabi
Bank, and others, showcasing our
capabilities and commitment to
excellence.
They have also relocated to
a new office that serves as a
physical testament to their design
and fit-out expertise, providing a
dynamic environment reflective
of KOJ Interiors' vibrant growth
and family spirit.
In recognition of their achieve-
ments, they have been included
in the Design Middle East Power-
list for two consecutive years and
have also been listed in the Com-
mercial Interior Design Fit-Out
Powerlist this year. In addition,
they have garnered nominations
for "Fit-out Firm of the Year," "Con-
struction Executive of the Year" for
Warren Gemlik, and "Commercial
Project of the Year."
Looking ahead to 2024, KOJ
Interiors anticipates significant
growth and exciting opportunities
in the commercial, hospitality,
and retail sectors. Their expansion
in the KSA market underscores
their commitment to meeting
the increasing demand from our
clients, enabling them to provide
comprehensive solutions and
exceptional service.
KOJ Interiors is enthusiastic about
creating inspiring environments
for its clients in KSA and reinforc-
ing its position as a leader in the
fit-out industry through innova-
tion and dedication to client
success.
5
KOJ
INTERIORS/
// THE IN-HOUSE DESIGN TEAM AT KOJ INTERIORS
POURED CREATIVITY, PRECISION, AND PASSION INTO
EVERY DETAIL, CRAFTING A SPACE THAT DISPLAYS
LUXURY AND COMFORT FOR THE PEARL LOUNGE AT THE
BRAND NEW ABU DHABI AIRPORT.
// WARREN GEMLIK, GROUP DEVELOPMENT DIRECTOR,
KOJ INTERIORS
POWERLIST
TOP
FIT-OUT
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
Page 35
2024
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34
T
his month, Blue Camel
Design marks a significant
milestone, its 20th anni-
versary. Patrick Daniel and
Bruno Nakad, the compa-
ny's founders, set out in
2004 to create a unique
interior design and fit-out
company in Dubai. It rep-
resents two decades of innovation, creativity,
and dedication.
Achieving 20 years of achievement is a
tribute to every team member who has con-
tributed to Blue Camel's journey, both past
and present. Blue Camel takes pride in being
a people-centric organisation that fosters a
family-like culture. This collaborative effort
has formed Blue Camel since its inception.
This achievement is a testimony to their
valued clients, whose confidence and loyalty
have been critical to the firm's success. It
is not just the number of projects finished
those matters, but also how the team worked
together to transform the clients' visions from
drawings and designs into spaces they are
proud to live in.
Blue Camel also acknowledges its group
companies (CUBE, Italy Glass, Bulb Lighting,
Five Dots, Taiga) as well as all of their business
partners, designers, and contractors for their
support throughout the years. As the saying
goes, “A chain is only as strong as its weakest
link.”
6
POWERLIST
TOP
FIT-OUT
// BRUNO NAKAD, MANAGING PARTNER AND (R) PATRICK DANIEL, MANAGING PARTNER
// THE SCOPE OF WORK FOR THIS EXQUISITE PROPERTY IN DUBAI HILLS COMPRISED
TURNKEY WORK, VILLA EXPANSION & MODIFICATION, FIT-OUT, MEP, AND FFE.
Design by Samir Hakim Studio
BLUE CAMEL
DESIGN/
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D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
35
Oger Telecom Offices, La Maison Ani,
EL&N Etihad Arena, Turner Offices,
MIELE Showroom, and luxury villas at
Nakheel Palm, Dubai Hills, Emirates
Hills, among others. Through these
various and notable projects, they con-
tinue to demonstrate their experience
in high-end interior fit-outs, reinforcing
their dedication to quality and crafts-
manship.
They have worked on some luxurious
apartments, including the Burj Khalifa
and Serenia Residences - The Palm.
Blue Camel's deep roots in the UAE
promote a close connection to the
country's culture and environment,
which reflects the company's long-
term growth and development strategy.
They are poised to continue delivering
exceptional interior fit-out projects
tailored to the market’s needs.
Blue Camel is committed to embrac-
ing sustainability practices, forming
new collaborations, and keeping up
with the latest compliance regulations.
They are excited about what lies ahead
and are committed to expanding
alongside their team, clients, and
business partners, ultimately continuing
the legacy of The Blue Camel.
BLUE CAMEL'S EXTENSIVE IN-HOUSE FIT-OUT CAPABILITIES ENABLE THEM TO PROVIDE COMPREHENSIVE SOLUTIONS
THAT ARE SUITED TO THE CHANGING NEEDS OF A DYNAMIC MARKETPLACE.
Blue Camel's extensive in-house fit-
out capabilities enable them to provide
comprehensive solutions that are suited
to the changing needs of a dynamic
marketplace. Blue Camel takes pleasure
in working closely with both local and
international designers, which allows
us to attract high-caliber clients looking
for a unique fit-out experience. Their
strategy is based on understanding the
designers' vision and transforming it into
inspiring places that exceed their clients'
expectations. The Blue Camel Design
team, which focusses on innovation and
creativity, continues to strive for and offer
unique interior solutions that reflect the
UAE's progressive future.
In a dynamic and ever-changing
market, Blue Camel has had the oppor-
tunity to work on and create memorable
projects that have not only stood out
but also endured the test of time. Their
commitment to excellence has been
recognised through projects such as
Concrete at Alserkal Avenue, Emirates
Business Class Lounge Concourse B,
Jumeirah Island Club House, EL&N Café,
// THIS STUNNING PROPERTY ON PALM
JUMEIRAH FROND B REQUIRED TURNKEY
WORK, VILLA STRUCTURAL EXPAN-
SION (ADDITIONAL FLOOR), WHOLE
VILLA MODIFICATION, FIT-OUT,
MEP, GLAZING AND ALUMINIUM WORK,
HARDSCAPE, LANDSCAPE AND POOL,
AND FFE.
Design by Samir Hakim Studio
// THE SCOPE OF WORK FOR THIS F&B
CONCEPT, YVONNE ATELIER GOURMAND,
WHICH COMBINES BAKERY, PASTRY
SHOP, AND FRENCH CUISINE, INCLUD-
ED TURNKEY WORKS, FIT-OUT, MEP,
FACADE, AND FFE.
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36
8
XWORKS
INTERIORS/
S
ummertown Interiors has been a pioneer in providing high-end
interior fit-out solutions in the UAE since 1997 and is renowned
for its commitment to sustainability. The organisation special-
ises in creating exceptional workspaces for Global Fortune 500
companies and government authorities in the commercial, healthcare,
and education sectors. With a track record of innovation and excellence,
Summertown has set the benchmark for sustainable construction practic-
es across the region.
With a mission that is firmly established in delivering high-end sustainable
projects within budget and on time while maintaining excellent client
relationships. Summertown Interiors' highly skilled team is dedicated to
delivering unique projects through premium service and remaining up-to-
date with industry trends and new technology advances.
As the first fit-out contractor to obtain LEED Gold-certified interiors in
the UAE for its own office, Summertown leads by example in promoting
eco-friendly materials, sustainable construction practices, and energy-ef-
ficient designs. The firm’s commitment to sustainability extends beyond
certifications, with all projects adhering to stringent quality and safety
standards, ensuring operational efficiency and creating conducive work
environments.
Summertown is embracing digital transformation with the adoption of
Mastt a fast, easy reporting, contract & payment tools so one can focus
on building the future, allowing Summertown to share interactive dash-
boards and reports, plus all the cost, time & risk controls directly with the
client in a live environment. Furthermore, Matterport is used to guide
our clients throughout all phases of construction from 3D scanning and
walkthroughs, and enable decisions and to make quicker to enable a more
efficient project.
Their reputation for being a trusted and knowledgeable partner in the
industry has added a long list of impressive projects to our portfolio. The
double award-winning DMCC Headquarters in Uptown Tower, the Sprinklr
Middle East commercial office in Dubai Internet City, and Mediclinic Creek
Harbour are but a few.
The company’s dedication to community engagement evolves to include
local university and school talks educating and inspiring the next genera-
tion of designers and construction professionals.
7
SUMMERTOWN
INTERIORS/
POWERLIST
TOP
FIT-OUT
// NICOLA TRIVETT, GENERAL MANAGER, SUMMERTOWN INTERIORS
// SOREN KRAEN, EXECUTIVE DIRECTOR & OWNER, XWORKS
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design-middleeast.com
37
T
his year is espe-
cially exciting for
Xworks Interiors
because it com-
memorates the
company's 15th
anniversary and
aligns with the
expansion of its
Dubai office. Xworks Interiors, found-
ed in 2009, officially opened its doors
on 09.09.2009, the same historic day
that the Dubai Metro commenced
operations.
Xworks Interiors is a leading provider
of collaborative commercial fit-out,
design, and furniture solutions in
the UAE, driven by a commitment
to excellence. Within six years of its
inception, the company moved to
Abu Dhabi, demonstrating its com-
mitment to providing great service
and meeting the changing needs of
clients in the region.
Xworks Interiors' Dubai office is
WELL Gold certified, and their Abu
Dhabi and Dubai offices have both
received the prestigious LEED Gold
certification. They have also received
the renowned "Happiness @Work
Award" for SMEs for two consecutive
years, 2019 and 2020. They excel in
designing functional yet inspiring
offices that reflect their client's vision
and aspirations. Their team of profes-
sionals is dedicated to producing in-
novative solutions that not only meet
but surpass expectations, making
them a trusted partner for transform-
ing office spaces into vibrant hubs.
To date, Xworks has successfully
delivered over 350 impressive and
functional workplaces. Their signif-
icant projects include Supercool E
Mobility Center DMCC, Borealis AG,
Aldar Investment Properties, Siemens
Energy, and Wizz Air Abu Dhabi. In
addition, their current commissions
include DIFC Investments, Cushman
& Wakefield Head Office, AECOM Al
Ain, Al Mansoori TAQA, and others.
Xworks Interiors has achieved ISO 9001:2015 Quality Management System (QMS),
ISO 14001:2015 (EMS), and ISO 45001:2018 (OHS) certifications for both, Dubai and
Abu Dhabi offices.
Their Supercool Mobility Center project was Highly Commended Design & Build
Project of the Year at the Architecture Leaders Awards 2024 by Design Middle East
and at the Workspace Awards 2024 by DMG Events.
Xworks Interiors was Highly Commended Interior Fit Out Firm of the Year - Small
Scale by CID Awards 2023
They are also expanding their Corporate Social Responsibility efforts by implement-
ing measures to protect endangered animals. In 2023, they adopted Gloria X, a white
rhino that lives at the Rhino Sanctuary in Namibia.
The company is working towards several key goals, including Zero Carbon policy
implementation, hiring new talents, and educational programs for staff such as LEED
AP, and PMP certifications.
They are also dedicated to fostering a healthy work environment that values open
communication, attracts and keeps young talent, and promotes work-life balance.
Xworks Interiors is exploring expansion into the Kingdom of Saudi Arabia as well.
They are continuing to leverage the potential of 3D Walkthroughs while investigat-
ing upcoming technologies such as Metaverse and AI.
Soren Kraen, Executive Director & Owner, Xworks says: “Reflecting on 15 years in
the fit-out industry, we’ve witnessed tremendous growth and transformation in the
region. Achieving ISO certification underscores our commitment to innovation,
sustainability, and excellence. As the industry evolves, we remain dedicated to setting
new benchmarks and creating exceptional spaces that is in line with our clients'
visions and budget.”
// SUPERCOOL MOBILITY CENTER
THE PROJECT AIMED TO ACHIEVE A HIGHLY SUSTAINABLE DESIGN THAT REFLECTS SUPERCOOL'S ORGANISATIONAL
CULTURE AND VALUES. WITH STRINGENT TIMELINES, THE PROJECT NEEDED TO BE COMPLETED IN TIME FOR THE
LAUNCH OF COP28.
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
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38
A
MAQ Interiors, led by Fahad Siddiqui has be-
come one of the most sought-after names
in the design and build fit-out space. For
over 24 years, the company has delivered
unique interior projects. It has expanded
vertically by entering the hospitality, leisure,
and restaurant sectors in Q1 and Q2 of 2024,
as well as developing horizontally into the
UAE with a registered license in Dubai.
AMAQ Interiors is well-known for its commitment to quality, at-
tention to detail, timeliness, and adaptation to customer require-
ments while providing cost-effective and economically compet-
itive solutions. Supporting this perspective, AMAQ has received
over two dozen prestigious and recognised acknowledgment
awards from business publica-
tions such as Design Middle East.
In the highly competitive land-
scape of fit-out contracting firms
in KSA, AMAQ stands out as part
of the elite 0.2%, equating to 896
firms, that have achieved LEED
Gold certifications for their sus-
tainable projects. In 2023 alone,
AMAQ has delivered four LEED
Gold projects, positioning itself
as an industry trendsetter. This
distinction reflects the company’s
commitment to setting bench-
marks in sustainability, con-
tributing to the global COP-28
sustainability goals, and pushing
forward eco-centric reforms and
practices towards achieving the
net zero emission target by 2050.
Among the firm’s highlight
projects in 23’-24 is the Dubi-
zzle-Bayut New Head office in
the luxurious North of Riyadh
where AMAQ was tasked with a
complete Design & Build Solution
for a 61,000sqft—space to be
executed within 82 days. As al-
ways, the talented fit-out team of
AMAQ came through, delivering
the project ahead of time.
“The Credit goes to our en-
ergetic team as well as to the
Client Engineering team who
practically gave us approvals on
drawings and materials within
2-3 hours – This teamwork was
the backbone of our success on
this challenging fast-track pro-
ject,” says Fahad Siddiqui, CEO of
AMAQ.
Among the firm's standout
projects in 23'-24 is the Dubiz-
zle-Bayut New Head Office in
Riyadh's opulent North, where
9
AMAQ
INTERIORS/
// ANB NEW IMAGE PILOT BRANCH IN RIYADH, KSA: THE PROJECT IN-
VOLVED WORKING WITH LUXURY INTERIOR DESIGNERS, REDESIGNING THE
FACADE, AND COMPLETING MECHANICAL, ELECTRICAL, AND PLUMBING WORK.
// FAHAD ALI SIDDIQUI, DIRECTOR OF OPERATIONS,
AMAQ INTERIORS
POWERLIST
TOP
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design-middleeast.com
AMAQ was charged with providing a
comprehensive Design & Build Solution
for a 61,000 sqft—space in 82 days. As
always, AMAQ's excellent fit-out team
delivered the project ahead of schedule.
AMAQ has also completed another
incredible Design & Build project: an
ultra-high-end elite French bespoke fur-
niture luxury retail boutique in the heart
of Riyadh, situated on King Fahad Road.
This showroom is crafted with love
specifically for the 1% elite population of
Saudi Arabia who appreciate and adorn
every bit of detailing in their choices.
Words cannot describe the experience
created by the union of world-class
designers and the region's leading fit-
out firm - the ArcDeSol Showroom is
a must-see for everyone who enjoys
architecture, fit-out, and detail.
AMAQ Interiors has also made a spec-
tacular entry into the Restaurant/F&B
fit-out scene by partnering with the
worldwide giant "Wendy's Restaurant"
to deliver their solo project in Saudi
Arabia, which will open to the public
in August 2024.
Aside from F&B, AMAQ has joined
the hospitality business by success-
fully completing its first hospitality
project for the globally renowned
InterContinental Hotel Group in the
second quarter of 2023. Following its
successful delivery, AMAQ has been
awarded the fit-out for the InterCon-
tinental Hotel Group's "Palms Bowl-
ing Arcade Arena".
Another fascinating project worth
mentioning is the creation of a new
identity for Arab National Bank Retail
branches. This project, located in
the Al-Falah District, was significant
for being awarded straight to AMAQ
without a bidding process, demon-
strating ANB's high degree of faith
and confidence in AMAQ's skills. The
project included collaborating with
upscale interior designers, revamping
the facade, and doing all mechanical,
electrical, and plumbing work. The
successful completion of this project,
which included a grand opening
ceremony attended by high-profile
personalities, has established a new
standard for quality and finishes in
the Bank's history.
Another notable accomplish-
ment was the first SAB-HSBC retail
branch, which followed the merger
of AlAwwal Bank and SABB Bank.
This project, which was entrusted to
AMAQ Interiors as the fit-out partner,
required a complete turnkey interior
and external fit-out within 87 days.
This achievement has strength-
ened the company's reputation for
completing high-quality projects
on schedule, especially in difficult
circumstances.
AMAQ is now actively aiming to
provide the same level of quality and
service to its existing and new clients
in the UAE, with an emphasis on
both commercial and residential
projects.
// AMAQ EXECUTED THE FIT-OUT FOR DUBIZZLE BAYUT'S HEAD OFFICE IN RIYADH, KSA,
CREATING A WORKSPACE TAILORED TO THEIR NEEDS AND SPECIFICATIONS.
// ARCDESOL, A LUXURY RETAIL OUTLET IN RIYADH, KSA:
THE FIT-OUT WAS EXECUTED BY AMAQ.
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40
W
ith a decade
of unparal-
leled expertise,
Aujan Interiors
has firmly es-
tablished itself
as a
leader in
the interior fit-out industry. This remarkable
journey, spanning over ten years, has seen
Aujan grow from a budding venture to a
powerhouse with a formidable workforce of
over 380 skilled professionals. The compa-
ny's portfolio of over 390 completed projects
demonstrates its commitment to excellence
and innovation.
One of Aujan Interiors' most distinguishing as-
pects is its extensive in-house capabilities. Au-
jan's infrastructure includes joinery, upholstery,
metal works, and other services, unlike many
competitors who rely on outsourcing. This
self-reliance ensures stringent quality control,
timely project delivery, and the flexibility to
customise solutions to meet the unique needs
of each client.
Aujan Interiors' dedication to quality and inno-
vation has not gone unnoticed. The company
has received numerous prestigious awards,
cementing its reputation as an industry leader.
Among these accolades are the Design Middle
East Award, Global Recognition Award, the
Bizz Award, and the Luxury Interior Awards.
These honours are not merely decorative;
they signify the company's relentless pursuit
of excellence and its ability to consistently
deliver world-class interior solutions. Most
notably, Aujan Interiors has been recognized
as a "Superbrand" a designation that under-
// NITHIN GANGADHARAN, CEO AND MANU ABRAHAM, MD
10
POWERLIST
TOP
FIT-OUT
AUJAN INTERIORS/
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design-middleeast.com
scores its exceptional market
presence and brand
strength.
The diversity and scope of
Aujan Interiors' projects are
impressive. Aujan's elegant
and effective designs may
be seen in a variety of indus-
tries, including luxury clubs,
high-end residential spaces,
commercial structures, and
retail outlets. Their projects
like Mara Lounge in Dubai
Mall, Beach Club at W Hotel in
Palm Jumeirah, Coterie Res-
taurant & Precision Football in
Ibn Battuta Mall, We Play- Kids
Play Area in Cityland Mall and
many more reflect the highest
standards of creativity, aes-
thetics, and innovation, setting
new benchmarks in the field.
Aujan Interiors' client-centric
approach is a cornerstone of
its business philosophy. The
company believes in building
lasting relationships with its
clients, understanding their
unique needs, and delivering
tailor-made solutions that
exceed expectations. This
approach has resulted in a
high level of client satisfaction
and repeat business, further
solidifying Aujan’s standing in
the industry.
Looking ahead, Aujan In-
teriors has set its sights on
several ambitious goals. The
company aims to expand
its global footprint, entering
new markets and establishing
itself as a leading player on
the international stage. This
expansion will be supported
by continuous innovation
in design and execution,
ensuring that Aujan remains
at the forefront of industry
trends and technological
advancements.
Furthermore, Aujan plans
to enhance its sustainability
initiatives, aiming to become
a leader in green building
practices. By incorporating
more renewable energy
sources, sustainable materials,
and waste reduction strate-
gies into its projects, Aujan
Interiors is committed to con-
tributing to a more sustainable
future.
In addition to expanding
geographically and embracing
sustainability, Aujan Interiors is
// WE PLAY REPRESENTS A VISIONARY INITIATIVE DEDICATED TO REVOLUTION-
ISING INDOOR PLAY EXPERIENCES FOR CHILDREN, SETTING NEW STANDARDS IN
CREATIVITY AND ENGAGEMENT.
// A PRIME EXAMPLE OF METICULOUS WORK IS THE RANG RESTAURANT
BY AUJAN INTERIORS, SHOWCASING THEIR EXCEPTIONAL ATTENTION TO
DETAIL AND INNOVATIVE DESIGN.
// BCH:CLB IS A WONDERFUL PLACE TO RELAX AND SOAK UP THE SUN.
also focussed on enhanc-
ing its digital capabilities.
The company plans to
invest in advanced digital
tools and platforms that
will streamline project
management, improve
communication with cli-
ents, and increase overall
efficiency. This digital
transformation will enable
Aujan to deliver
even more precise and
timely solutions, main-
taining its competitive
edge in the fast-paced
interior fit-out industry.
Aujan Interiors’ journey
over the past 10 years is a
story of relentless pursuit
of excellence, innovation,
and client satisfaction.
The company's impres-
sive portfolio, award-win-
ning projects, and
ambitious future goals are
a reflection of its unwa-
vering dedication to being
the best in the business.
As Aujan Interiors contin-
ues to grow and evolve,
it remains committed to
delivering exceptional
interior fit-out solutions
that not only meet but
exceed the expectations
of its clients.
In conclusion, Aujan
Interiors stands as a bea-
con of excellence in the
interior fit-out industry.
With its comprehensive
in-house capabilities,
award-winning projects,
and forward-looking
vision, the company is
well-positioned to
continue its trajectory of
success and make a
significant impact on the
global stage. As it embarks
on the next chapter of its
journey, Aujan Interiors is
poised to redefine the
standards of interior
design and fit-out.
Page 44
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design-middleeast.com
42
F
inasi is a high-end fit-out
and landscaping company
that offers in-house design
and build services, a be-
spoke joinery factory, and
premium Italian furniture
brands.
Under the leadership
of Italian twin brothers
Ahmed and Hisham A Sultan, Finasi con-
tinues to set new benchmarks in luxury fit-
out and landscaping. The company infuses
a unique Italian flair that originates from
Milan, the global hub of fashion, design,
and furniture.
Finasi began its operations in Dubai in
2007, by installing Italian-branded kitchens,
wardrobes, and other furniture solutions.
Today, Finasi is a well-known name, ac-
knowledged for the quality of its projects,
the organisation of its operations, and
the dependability of its workforce. Their
projects span residential spaces, food and
beverage establishments, offices, and retail
environments, all underpinned by the
company’s motto: “to transform spaces
into vibrant realities.”
With a dedicated team of over 300 skilled
and well-trained professionals, Finasi
guarantees top-level expertise and precise
control over each execution phase. Its ad-
vanced planning and monitoring systems
facilitate real-time tracking of progress,
resource allocation, and budget manage-
ment. Weekly status updates ensure trans-
parency and keep clients well-informed.
In their comprehensive offer, Finasi bost
a joinery factory with advanced machin-
ery and fully trained carpenters ensuring
meticulous attention to detail and superior
quality. The joinery recently achieved FSC
certification, reflecting the company's
commitment to sustainable and balanced
growth, a milestone aligning with Finasi’s
vision of creating a much fairer future.
Among Finasi’s recent projects is a
high-end apartment by Alpago Properties,
showcasing a seamless combination of
bespoke finishes, premium materials, and a
perfect blend of comfort and elegance
Another highlight is the Shima Restaurant
at One at Palm Jumeirah, Dorchester Col-
// OUTSTANDING HIGH-END APARTMENT BY ALPAGO PROPERTIES
// AHMED AND HISHAM A SULTAN.
11 FINASI/
POWERLIST
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43
# D E S I G N M E AWA R D S
W
ith over 36 years of interior design
and fit-out experience, INC Group’s
legacy of excellence and innova-
tion uniquely positions them as
industry leaders throughout the Middle East and
Africa, offering blue-chip clients and international
partners project assurance and consistency. Its
ability to offer the highest standards of construc-
tion and fit-out services in the UAE, KSA, and
Africa sets the Group apart from its competitors.
As a globally-minded, client-centric business,
INC Group approaches regional growth with
extreme care and diligence, consistently deliver-
ing on its promise to provide premium services
to the regions it serves. INC Group has had the
pleasure of completing projects for numerous
global brands in the Life Sciences, Law, Technolo-
gy, FMCG, and Management Consultancy sectors
across multiple regions. Over the past three years,
INC Group has completed over 80,000sqm of
work spanning more than 200 projects. Notably,
six of these projects have attained LEED certifica-
tion at either Gold or Platinum levels, the highest
accolade achievable. Sustainability lies at the
core of the Group’s ethos, underscored by the
introduction of its ESG Commit Policy in January
2024.
The Group assesses its business operations
through the lens of ESG, prioritising awareness
of and action toward meeting the needs of all
stakeholders. Firmly believing in accountabili-
ty for its actions, the Group pledges to act as a
positive force for good. During the first quarter of
2024, the INC UAE team was awarded its sec-
ond-largest project to date, while the INC KSA
team received the Design Middle East Design &
Build Project of the Year award. In Africa, the team
experienced continued growth, welcoming new
clients from the real estate sector.
Demonstrating exemplary leadership, the Group
consistently excels month after month.
INC Group is on track to achieve a projected
30% revenue increase from 2023. With remarka-
ble success across all three markets, recent
promotions within the senior-level board indicate
a strategic move to strengthen the Group’s
position in the interior Design & Build industry. As
recognised industry experts, board members and
managing directors of INC Group are frequently
invited to share their insights at prestigious global
panels, including events like INDEX and CoreNet.
12
INC GROUP/
lection by Mine & Yours. Here, Finasi’s team infused a sophisti-
cated atmosphere with a refined mix of materials, colors, and
patterns, all meticulously crafted with artisanal precision. The
project showcases Finasi's comprehensive capabilities, from fit-
out and joinery to landscaping and bespoke furniture supply.
The company's expertise also shines in commercial spaces,
such as the 745sqm office at Port Rashid, an impressive example
of outstanding craftsmanship and design.
Finasi is currently working on various premium residential pro-
jects in Palm Jumeirah, Jumeirah Bay, Emirates Hills, and Dubai
Hills. Their F&B portfolio is similarly noteworthy, with full fit-outs
for La Mer's Sirene Beach Club and Restaurant, as well as the
exclusive Evies Restaurant and Nahate Restaurant in DIFC.
A dedicated team ensures a deep briefing process, bespoke
projects, swift delivery, and exceptional pre-and post-sales
service, enhancing the client experience.
As their mission statement clearly says, Finasi aims to elevate
the living experience—one villa, one office, and, one restaurant
at a time.
Page 46
design-middleeast.com
44
design-middleeast.com
M
useDesign is elevating the
luxury living in Dubai. In
the bustling metropolis of
Dubai, where opulence and
innovation collide, MuseDe-
sign stands out as a beacon
of creativity and sophistica-
tion in the realm of interior
design. This premier design
firm, led by the dynamic
duo of Michael Dudnyk and
Stanislava Rudas-Dudnyk,
has carved a niche for itself
in the competitive world of
high-end fit-out projects,
with a portfolio that includes
some of the most exclusive
properties in Dubai's most
coveted locations.
Founded with a vision
to redefine luxury living
through innovative design
solutions, MuseDesign
has quickly risen to prom-
inence as one of the top
fit-out companies in Dubai.
MuseDesign, which special-
ises in high-end projects in
prestigious locations such
as Palm Jumeirah, Jumei-
rah Bay Island, and La Mer
South, has built a reputation
for crafting unique interi-
ors that radiate elegance,
refinement, and unsurpassed
craftsmanship.
MuseDesign is led by
Michael Dudnyk and
Stanislava Rudas-Dudnyk,
a husband-and-wife team
whose passion for design
and uncompromising com-
mitment to excellence has
contributed to the compa-
ny's success. Michael and
Stanislava combine a lot of
knowledge and creativity in
each project they undertake,
driven by a common vision
of transforming places into
works of art that represent
their customers' distinct
personalities and lifestyles.
Located in the heart of Du-
bai's vibrant Design District,
MuseDesign's headquarters
is a hub of creativity and
innovation, where talented
designers collaborate to
bring their clients' visions
to life. MuseDesign's com-
mitment to quality and
attention to detail has not
gone unnoticed, with the
company receiving numer-
ous important honours and
distinctions for its remarka-
ble work in interior design.
What distinguishes Mu-
seDesign from other firms
is its holistic approach to
interior design, which sees it
not just as a tool to improve
the beauty and efficiency of
a space, but also as an ex-
design-middleeast.com
13
MUSEDESIGN/
// EVERY CORNER OF THIS GRANDIOSE PENTHOUSE
REFLECTS MUSEDESIGN'S UNWAVERING COMMITMENT
TO EXCELLENCE AND THEIR UNPARALLELED ABIL-
ITY TO TRANSFORM SPACES INTO WORKS OF ART.
THIS IS MORE THAN JUST A RESIDENCE; IT IS A
TESTAMENT TO THE EXTRAORDINARY POSSIBILITIES
OF DESIGN, WHERE LUXURY AND COMFORT CONVERGE
TO CREATE AN UNPARALLELED LIVING EXPERIENCE.
// MICHAEL DUDNYK AND STANISLAVA RUDAS-DUDNYK, THE CREATIVE
MINDS BEHIND MUSEDESIGN, PASSIONATELY BRING THEIR VISION TO
LIFE AT THE WORKING SITE. THEIR UNWAVERING DEDICATION AND
COLLABORATIVE SPIRIT SHINE THROUGH AS THEY WORK TIRELESS-
LY TO CRAFT INNOVATIVE DESIGNS THAT INSPIRE AND CAPTIVATE.
POWERLIST
TOP
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D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
Page 47
tension of a lifestyle. With an
emphasis on creating living
environments that promote
health, wellness, and luxury,
MuseDesign integrates
cutting-edge amenities
such as gyms, spas, and
other wellness facilities into
their designs, catering to the
evolving needs and pref-
erences of their discerning
clientele.
In addition to their impres-
sive portfolio of projects,
Michael and Stanislava are
also sought-after speakers
at renowned design exhi-
bitions around the world,
where they share their in-
sights and expertise on the
latest trends and innova-
tions in interior design. Their
commitment to staying at
the forefront of industry
developments ensures that
MuseDesign remains at the
cutting edge of design ex-
cellence, constantly pushing
boundaries and redefining
the concept of luxury living.
As MuseDesign continues to
make its impact on Dubai's
lively design scene, the
company's commitment to
originality, innovation, and
consistent quality remains
unwavering. With a passion
for pushing the boundaries
of conventional design
norms and a commitment to
creating spaces that inspire
and delight, MuseDesign is
poised to set new standards
of luxury living in Dubai and
beyond.
// MUSEDESIGN'S BREATHTAKING TRANSFORMATION OF THE
BVLGARI RESIDENCE IN DUBAI. THIS CHARMING APARTMENT IS
A MASTERPIECE OF LUXURY AND STYLE, WHERE EVERY DETAIL
HAS BEEN METICULOUSLY CRAFTED TO CREATE A SPACE THAT IS
BOTH OPULENT AND INVITING.
FROM THE MOMENT YOU ENTER, YOU ARE ENVELOPED IN AN
AMBIANCE OF TIMELESS BEAUTY AND MODERN ALLURE. THE
SEAMLESS BLEND OF CONTEMPORARY DESIGN ELEMENTS AND
CLASSIC ACCENTS CREATES A HARMONIOUS BALANCE, EVOKING
A SENSE OF REFINED GRANDEUR THAT IS TRULY CAPTIVATING.
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
design-middleeast.com
// MUSEDESIGN HAS ONCE AGAIN RE-
DEFINED THE STANDARD OF LUXURY
LIVING, SETTING A NEW BENCHMARK
FOR SOPHISTICATION AND STYLE
IN THE VIBRANT CITY OF DUBAI.
Page 48
design-middleeast.com
46
design-middleeast.comS
ince its inception in 1987, The Fitout, a subsidiary of Union
Properties and a leading
name in Dubai's interior design and fit-out sector has
been delivering high-quality
interior solutions. With a legacy spanning over 38 years,
The Fitout has cemented its reputation by successfully
completing a myriad of prestigious projects across the
UAE, each distinguished by meticulous craftsmanship and
innovative design.
Among its achievements, one of The Fitout’s recent achievements that stands
out is the Newby Tea project. This project exemplifies the company’s com-
mitment to creating sophisticated and functional interior spaces. It involved
the complete fit-out of a luxurious tea
lounge and retail space, where The
Fitout’s team meticulously crafted be-
spoke joinery and high-end finishes. The
project not only showcases The Fitout’s
ability to design aesthetically pleasing
interiors but also highlights its expertise
in creating spaces that enhance the
customer experience through thoughtful
design and attention to detail.
In addition to the Newby Tea project,
The Fitout has completed numerous
high-profile projects, including SLS Dubai
Hotel & Residences, an impressive fit-out
for over 630 rooms, completed within
six months, featuring world-class interior
solutions; Alif Café at EXPO 2020 Mobil-
ity Pavilion, a bespoke interior solutions
harmonized with the pavilion's futuristic
theme, enhancing visitor experiences;
Blue Waters Apartments and Palm Tower,
luxurious residential interiors catering
to the affluent lifestyle of Dubai resi-
dents; and Ericsson office and Huawei
HQ, showcasing efficient and inspiring
workspaces that align with the unique
brand identities and operational needs of
clients.
The Fitout’s team of experienced
professionals ensures that every project
meets the highest standards of quality
and client satisfaction, regardless of its
scale. Under the new leadership of Craig
Vance, General Manager of The Fitout,
the company continues to build on its
rich legacy while embracing modern
innovations.
Vance’s vision is to further enhance the
company’s operational efficiency and
expand its footprint in the UAE to
encompass a holistic service offering to its
clients. With a strong foundation and a
forward-looking approach, The Fitout is
prepared to set new benchmarks in the
UAE’s interior design and fit-out industry.
46
// CRAIG VANCE, GENERAL MANAGER, THE FITOUT
// NEWBY TEA PROJECT BY THE FITOUT EXEMPLIFIES THEIR COMMITMENT TO SOPHISTICATED,
FUNCTIONAL INTERIORS.
14
THE
FITOUT/
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I
nterior design and con-
struction in 2024 are
undergoing a significant
evolution, driven by
top-tier fit-out firms set-
ting new standards for
excellence, innovation,
and sustainability.
Pinnacle Interiors stands
out among these industry lead-
ers, inaugurated with the pres-
tigious German Design Award
for exceptional work on Majlis
Al Amal by the Al Jalila Founda-
tion in DHCC. This international
recognition demonstrates the
firm's unwavering dedication
to cutting-edge design and
construction quality.
At Pinnacle Interiors, excel-
lence is not just a goal; it is their
standard. The firm's commit-
ment to global environmental
responsibility is visible in every
project we undertake. A prom-
inent example of this is their
main office in Dubai Design
District (d3), which has received
a LEED GOLD rating from the
US Green Building Council. This
accreditation demonstrates
their leadership by example
and knowledge of sustainable
practices that go beyond certi-
fications.
Pinnacle Interiors creat-
ed show apartments for the
groundbreaking Dubai Hills
Estate Sales Pavilion for EMAAR
within the prestigious Moham-
med Bin Rashid City. Executing
high-end contemporary offices
for Rafmoh Holding, Deira Wa-
terfront Development, reflecting
the client’s benchmark and
global prominence. Additionally,
a turnkey office solution for
Weidmuller ME in Dubai Com-
mercity exhibits their expertise
in sustainable industrial solu-
tions. An elegant, light-flooded
showroom for Bestseller MENA
in d3 serves as a regional show-
case for global brands. Pinnacle
Interiors completed five floors
comprising 4500sqm of offices
and technological laborato-
ries for our international client
renowned as “World leaders in
Flavours and Fragrances”.
In April 2024, Pinnacle Interi-
ors completed the monumental
490sqm renovation of Huqqa,
strategically positioned for
breathtaking views of the Dubai
Fountains and Burj Khalifa in the
bustling Fashion Avenue of
Dubai Mall, which saw a footfall
of 105 million visitors in 2023.
This stunning masterpiece
transforms the dining landscape
for our repeat client and is an
unprecedented combination of
exceptional design by G4 Group
Architecture, Engineering, and
Design, and Pinnacle Interiors'
meticulous execution, setting a
new standard for bespoke
hospitality fit-outs in Dubai.
// HUQQA, AT THE DUBAI MALL
// JOSEPH CHARLES, CEO, PINNACLE INTERIORS
15
PINNACLE
INTERIORS/
Page 50
design-middleeast.com
48
16
HORTON
INTERIORS/
A
t the forefront of
the UAE's design
and build industry,
Horton Interiors has
consistently demon-
strated an unwaver-
ing commitment
to excellence. Since
its establishment in
2012, it has become one of the region's most
trusted design and build partners. With a
rich portfolio that spans diverse sectors, the
company has become synonymous with
functional, aesthetically pleasing spaces that
embody each client's vision.
Looking back at the past year alone, Horton
Interiors has achieved significant milestones,
with recent projects further solidifying the
company's reputation for delivering unpar-
alleled quality in commercial spaces. With a
40% increase in team size, including expan-
sion within the design team and setting up
an in-house MEP services team, the com-
pany has enhanced its ability to provide a
more seamless design and build experience to its clients.
These accomplishments have propelled Horton Interiors
to successfully expand its services into the luxury resi-
dential sector, complementing its established expertise in
commercial spaces. Additionally, as part of the company's
initiative to give back to the design community, it success-
fully launched the first season of the Let's Talk podcast,
which provided a platform for industry experts to discuss
and share their perspectives.
Horton Interiors' success is further evidenced by its
substantial base of repeat clients such as Allsopp & Allsopp,
Knauf, The Bureau, Maxzi, Dubai Holding, Omniyat, and
Pure Health. These long-term customer relationships are a
testament to the company's dedication to quality, person-
alised service, and consistently exceeding expectations.
Clients return time and again, entrusting Horton Interiors
to bring their vision to life, knowing that their project is in
// ABDELBASSET BETRAOUI, CEO, HORTON INTERIORS
// ALLSOPP & ALLSOPP - PROJECT 36 - TAKING AN “ANYTHING BUT ORDINARY” APPROACH, HORTON
INTERIORS TRANSFORMED YET ANOTHER WORKSPACE FOR ALLSOPP & ALLSOPP INTO A DYNAMIC FU-
SION OF ENERGY AND SOPHISTICATION, REFLECTING THE COMPANY’S YOUTHFUL, AMBITIOUS SPIRIT.
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
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49
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
the hands of experienced profes-
sionals.
The near completion of the pent-
house project in The Opus Tower
showcases its ability to integrate
modern luxury with functional
living spaces. The team's attention
to detail, strategic planning, and
project management have been
pivotal in bringing this project to
fruition, and it has received ac-
knowledgments for its top-notch
approach to high-end residential
living.
2024 is a year of significant
change for Horton Interiors. The
CEO, Abdelbasset Betraoui, brings
a fresh perspective and ambitious
plans, particularly in luxury residen-
tial projects. Under his leadership,
the company is set to redefine
luxury living. It is poised to expand
its reach and offer bespoke living
experiences that promise to set
new standards in the industry.
Celebrating 12 years of excel-
lence, Horton Interiors has wit-
nessed remarkable growth year
after year. Abdelbasset reflects on
the company's success with pride.
"We are immensely proud of our
journey to becoming the industry's
best design and build firm. We owe
our success to our valued clients,
whose trust and support drive
us to excel. We look forward to
continuing our pursuit of excel-
lence and dominating the luxury residential sector, setting new standards for innovation
and elegance. This success is a testament to our passionate team, innovative solutions, and
unwavering commitment to quality." His words encapsulate Horton Interiors' dedication
and future aspirations in the luxury residential market.
With a focus on innovation, Horton Interiors continues its legacy of transforming spaces
and setting new benchmarks in the design & Build industry. Incorporating the latest AI tools
and design technology, including advanced 3D visualisation has allowed Horton Interiors
to provide its clients with immersive previews of their projects, ensuring that every detail
aligns with their envisioned outcome.
This year, Horton Interiors is dedicated to perpetuating its pledge towards sustainability
and ecological responsibility. By weaving green design principles into every project, the
company crafts spaces that are not only visually stunning but also environmentally consid-
erate. These values are exemplified by the eagerly awaited Horton Interiors headquarters,
a space that is consciously designed to create one of the best working environments and
ignite even greater inspiration within its team.
Aiming to enhance Horton Interiors' capabilities and offerings significantly, they are
excited to add workplace consultancy to its suite of services. This strategic addition is
meant to deepen the understanding of client needs, enabling the optimisation of design
solutions that elevate the workspace and living experiences. True to its mission, Horton
Interiors is devoted to crafting inspiring, next-generation spaces that exert a meaningful
impact on everyone who gets to experience them.
// IFCHOR GALBRAITHS - HORTON INTERIORS PROVIDED THE DESIGN & BUILD FOR THE IFCHOR GALBRAITHS
DUBAI HQ.
// EFFICIO - HORTON INTERIORS WAS ASSIGNED TO DESIGN AND BUILD EFFICIO'S DUBAI HQ IN THE PRES-
TIGIOUS MASHREQ HQ, DOWNTOWN DUBAI. WITH A TIGHT 45-DAY TURNAROUND WINDOW, HORTON DELIVERED A
WORKSPACE THAT KEPT THE WELL-BEING OF ITS EMPLOYEES AT THE CENTRE.
Page 52
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50
A
lpha Nero is
the leading
manufactur-
ing and shop
fitting com-
pany, creating
shop fixtures,
shop-in-shops,
turn-key boutiques, and pop-up
stores for high-end, global, and
regional luxury brands. With head-
quarters in the UAE and a dedicated
full-service manufacturing facility
in Riyadh, Saudi Arabia, the compa-
ny has reached over 35 countries
worldwide.
Founded by managing partner Si-
mon Hacker in Dubai in 2014, Alpha
Nero has since grown from eight
employees to more than 300 within
a facility spanning over 40,000sqm.
a multinational team, and a portfolio
of over 50+ luxury brands spanning
the Middle East, Asia, Africa, and
Europe.
Simon has received several awards
and accolades for his achievements
as an entrepreneur and visionary
leader. In 2022, he won the SME
CEO Middle East Award, which
honours outstanding CEOs who
have demonstrated excellence in
their respective fields. He is also
a member of the United Nations
Global Compact Network, a platform
for businesses to align their strate-
gies and operations with universal
principles on human rights, labour,
environment, and anti-corruption.
The company’s vision is driven by
the need to craft the future of retail,
where sustainability, luxury, and
manufacturing can co-exist harmo-
niously.
Alpha Nero brings innovative ideas
to stand out in the competitive
luxury retail market thanks to its
highly experienced, multinational
team, with years of expertise within
high-end luxury retail and branding
strategy. The Middle Eastern luxury
goods market, estimated at nearly
$15.79 billion in 2023, is expected to
double in size by 2030, and grow to
$31.5-$36.8billion, driven by the UAE
and especially Saudi Arabia, accord-
ing to a survey published by Boston
Consulting Group (BCG) in partner-
ship with Altagamma, the associa-
tion of Italy's top luxury labels. With
both brands and consumers looking
for a more elevated experience at
every touch point, and an exponen-
tial growth opportunity for luxury
brand retail within KSA, Alpha Nero
brings the future of experiential retail
to every project.
Working with luxury brands
including Chanel, Dior, Lancôme,
Yves Saint Laurent, Armani, Nars,
Tom Ford, Byredo, Tag Heuer, and
Cartier amongst others, Alpha Nero
creates exquisite consumer touch
points and experiences that elevate
a brand's promise to their discerning
clientele. For brands where ‘per-
fection’ is a customer requirement,
Alpha Nero delivers the experience,
from the initial drawings to the fin-
ished and flawless fit-out.
Winners of the Middle East Busi-
ness Awards for ‘Leading Provider Of
Shop Fitting and Architecture as well
as the ‘Great Place to Work’ Award in
2023, is a testament to the compa-
ny’s commitment to its people with
a laser focus on quality, innovation
and craftsmanship.
In 2024, several magnificent store
milestones were completed for top
brands in the UAE and Saudi Arabia,
including retail masterpieces for Tag
Heuer, Oliver Peoples, Abu Dhabi
Airports, The Estee Lauder Group,
L'Oreal Middle East, Dior Beauty,
NARS, Diptyque, and others.
17ALPHA NERO/
POWERLIST
TOP
FIT-OUT
// SIMON HACKER, FOUNDER AND MANAGING PARTNER,
ALPHA NERO
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design-middleeast.com
Net zero-emission commit-
ments from governments and
businesses have surged over
the past three years. The UAE,
aiming for net zero by 2050,
exemplifies this trend. Howev-
er, tracking emissions accu-
rately remains a significant
challenge for organisations.
One of the biggest obstacles
in carbon accounting is the
availability and credibility of
data. Due to the nature of the
business, it was imperative Al-
pha Nero could filter through
calculations based on projects.
This ensured Alpha Nero
was able to influence scope
3 emission reductions in a
tangible, scientific manner.
To address this, as a business,
Alpha Nero proactively com-
bined technology with data,
benchmarked against both
local and global accredited
institutions such as the Green
House Gas (GHG) protocol.
Handling diverse local and
international projects within
the manufacturing sector
revealed the necessity of a
nuanced approach to manage
extensive data effectively and
thereby adopt a structured,
calculated approach.
These challenges led Alpha
Nero to develop a bespoke
carbon footprint calculation
software, tailored for pro-
ject-based manufacturing. A
unique feature of the software
is its scenario planning - the
ability to recommend alter-
native materials to reduce
emissions.
Depending on specific
industry and product require-
ments, the software suggests
low-carbon-emitting materials
to help reduce the carbon
footprint. Recommendations
include using recycled ma-
terials, alternative packaging,
logistical methods, or locally
sourced materials, all tailored
to a business's needs.
The software also gener-
ates detailed reports with
scientific and actionable
recommendations, to share
internally or with stakehold-
ers, investors, or customers,
highlighting a company's
Passionate about innova-
tion and sustainability in the
shop fit-out manufacturing
industry, Alpha Nero is
committed to using the
latest technologies and
scientifically proven meth-
ods across all operations.
Alpha Nero now offers a
comprehensive suite of
retail production solutions,
ranging from fit-out and
eco-friendly manufacturing
to insights into consumer
purchasing behaviour, data,
and analytics, leveraging AI
and deep learning. With a
360-degree commitment
to sustainability from
beginning to end, this
element is as vital to
business in 2024 as it is to
the client and, ultimately, to
the customer, who wants a
transparent brand promise
on ESG principles.
// THE FIRST NARS COSMETICS STAND - ALONE BOUTIQUE AT SANDTON CITY
IN SOUTH AFRICA.
// ALPHA NERO CREATED BESPOKE LOGOS, FURNITURE, AND INTERIOR ACCENTS FOR THE STUNNING VACHERON CON-
STANTIN BOUTIQUE IN SALHIYA MALL, KUWAIT.
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52
18 VISUALIZE INTERIOR
DECORATION/
POWERLIST
TOP
FIT-OUT
V
isualize Interior
Decoration is a
premier interior
design and fit
out contractor
dedicated to
transforming
commercial,
Public Sector, Banks, Education
Sector, Hospitality. F&B. Retail
spaces into aesthetic and functional
masterpieces. With nearly a decade
of experience, the company has
established itself as a leader in the
industry, known for its innovative
approach and commitment to client
satisfaction.
The firm was established by four
experienced partners who brought
together their diverse expertise and
a shared vision for excellence. Their
collaborative efforts have positioned
Visualize Interiors as a go-to name
for creating inspiring, functional, and
aesthetically pleasing spaces.
“Our Mission is to Providing inno-
vative and sustainable interior design
services that prioritize efficiency,
quality, and customer happiness”
Visualize Interiors completed the
entire interior design & fit-out work
for SALIK PJSC, a visually appealing
commercial office with a modern
minimalist concept In Dubai Festival
City.
Visualize Interiors excels at creating
dynamic and functional workspaces
that fos-ter productivity and en-
hance employee well-being. Their
design philosophy centres around
maximizing space efficiency while
incorporating elements that reflect
the company’s brand identity and
culture. From corporate offices
to coworking spac-es, Visualize
Interiors ensures that every pro-
ject is tailored to meet the specific
re-quirements of the business, re-
sulting in environments that are both
aesthetically pleasing and conducive
to work.
// ONE OF THE MOST NOTABLE ASPECTS OF THE SALIK PJSC OFFICE IS ITS CONTEMPORARY AND
SLEEK DESIGN.
// (L-R) AJU JOHN KOSHY, RAJESH PADUVILAN KANDY, SIVAM DAMODHARAN, & VIJAY SHANKAR RAJAGOPAL
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design-middleeast.com
At the core of Visualize Interiors’ success is its
robust project management capabilities. The firm
meticulously plans and executes projects, ensur-
ing that every detail aligns with the client's vision
and meets the highest standards of quality. This
structured approach has earned them a reputation
for delivering projects on time and within budget,
without compromising on excellence.
Visualize Interiors also takes pride in its in-house
design team, which blends creativity and func-
tionality. Designers work closely with customers
to com-pletely understand their preferences and
needs before incorporating them into creative,
unique design solutions. The synthesis of the
client's vision and the de-signer's skill produces
environments that are both aesthetically pleasing
and practical.
Our capabilities extend beyond design and
project management. With dedicated internal
contracts, procurement, and sales departments,
Visualize Interiors ensures seamless coordination
and execution across all phases of a project. The
contracts team manages legal and logistical as-
pects, the procurement team sources high-quality
materials, and the sales department focuses on
client relations and business development. This in-
tegrated approach allows for greater efficiency and
consistency, making Visualize Interiors a one-stop
solution for all interior needs.
Visualize Interiors finished the entire interior fit-
out project for the aesthetical-ly pleasing com-
mercial office .
Visualize Interiors ongoing project for the fit-out
of Austria Business Centre.
The project involved full turnkey fit-out works to
transform the space into a modern and efficient
workspace that could accommodate their grow-
ing team.
One golden rule of Visualize Interiors regarding
the accomplishment of pro-jects is their unwaver-
ing commitment to client-centric collaboration.
This prin-ciple ensures that the client’s vision,
needs, and satisfaction are at the forefront of every
stage of the project.
Visualize Interiors has successfully completed
over 500 outstanding and highly efficient projects
throughout the years.2023 has been particularly
exciting because we have acquired new projects
from a variety of industries, including government,
finance, and retail.
Among its notable projects are the Chalhoub
Group, Al Marai, Creative Technologies, Mashreq
Bank, and others.
The client-centric collaboration at Visualize Interi-
ors ensures that every project is a true reflection of
the client’s vision and needs. By prioritizing under-
stand-ing, transparent communication, customi-
zation, flexibility, and quality assur-ance, Visualize
Interiors consistently delivers exceptional results
that leave cli-ents satisfied and spaces trans-
formed. This steadfast commitment to the client’s
perspective is what sets Visualize Interiors apart as
a leading interior design and fit-out contractor.
In 2024, Visualize Interior Decoration got mul-
tiple honour’s, including the Architected Leaders
Award (ALA) for Design and Build for SALIK PJSC,
hosted by design Middle East.
Visualize Interior Decoration is recognized as a
vibrant and forward-thinking company in the
interior design market. With a proven track record
of success-ful projects, financial growth, and a
dedication to innovation and sustainability, the
company is well-positioned for ongoing success
and expansion.
// MEDPALM CLINIC BY VISUALIZE INTERIOR DECORATION SHOWCASES THE FIRM'S
EXPERTISE IN CREATING HEALTHCARE ENVIRONMENTS THAT ARE BOTH FUNCTIONAL AND
VISUALLY APPEALING.
// PANAMAX, CRAFTED BY VISUALIZE INTERIOR DECORATION, HIGHLIGHTS THE FIRM'S
SKILL IN PROVIDING TOP-NOTCH INTERIOR DESIGN CUSTOMISED TO UNIQUE
REQUIREMENTS.
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54
C
reating Homes is
a beacon of ex-
cellence in Dubai’s
contracting and
interior design
landscape, special-
ising in compre-
hensive residential
villa renovations and
offering holistic turnkey solutions. The com-
pany’s professional Design & Build services
provide complete home transformations,
meticulously overhauling interior and exte-
rior façades to create modern, stylish living
spaces tailored to their clients' lifestyles.
Their extensive range of services includes
redesigning layouts to maximise space and
flow, refurbishment, new MEP services, and
customised joinery.
Founded on the simple idea that home-
owners should enjoy sophisticated, livable
spaces, Creating Homes emphasises excep-
tional quality in both design and execution.
Every home the company designs carries
a unique character, reflecting their mission
to deliver outstanding design concepts and
space planning, infused with international
aesthetics. They are dedicated to working
closely with clients to curate environments
that mirror personal tastes, brought to life
with European-standard results and world-
class finishes.
The expert services provided by Creating
Homes are a testament to their ability to
transform unique lifestyles into timeless de-
// POLO HOUSE IN POLO HOMES, ARABIAN RANCHES: CREATING HOMES TRANS-
FORMED THE TRADITIONAL STAIRCASE BY REMOVING THE EXISTING STRUCTURE
AND INSTALLING A NEW, TILE-CLAD FLOATING STAIRCASE.
// CLAUDIA BALIYAN, DESIGN DIRECTOR, CREATING HOMES.
19
CREATING HOMES/
POWERLIST
TOP
FIT-OUT
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55
signs, capturing the essence of
their clients’ personalities. They
pride themselves on translating
these lifestyles into stunning
designs that feel like natural
extensions of their clients.
Creating Homes was
co-founded by Design Director
Claudia Baliyan and entrepre-
neur, Erol Baliyan. Claudia, an
interior and property expert
with over 15 years in the field,
began her career in New York
City. Her refined sense of
aesthetics and international
sensibilities bring a unique
perspective to their projects.
Claudia’s ability to listen and
understand clients’ needs
transforms personal stories into
effective design plans. Erol’s
exceptional business acumen
and visionary leadership have
enabled him to ensure the
company’s sustained growth.
The team at Creating Homes
combines multiple approach-
es and disciplines into one
complete package, maintaining
core expertise in-house—from
experienced project and site
managers to skilled tradesmen,
and MEP experts. Since their
inception in 2017, they have successfully
completed more than 50 projects, primarily
in luxurious residential communities such
as Palm Jumeirah, Emirates Hills, Jumeirah
Islands, Polo Homes, and Jumeirah Golf
Estates. Currently, they are managing 17 on-
going projects. Their workforce has expand-
ed remarkably to over 160 employees and
continues to grow.
Creating Homes has garnered multiple
Interior design and redevelopment/
renovation awards on both national
and international levels, further cement-
ing its reputation for excellence in the
industry.
Looking to the future, Creating
Homes aims to expand their footprint
within high-end luxury developments
while venturing into new construc-
tion projects. This expansion includes
broadening their service offerings to
encompass new construction projects
to include B+G+4, meeting the growing
demand for comprehensive construc-
tion solutions.
Creating Homes is poised for contin-
ued success and expansion, blending
innovation with tradition to offer
unparalleled construction and design
services. Their commitment to excel-
lence and client satisfaction remains
unwavering as they look forward to a
future filled with exciting opportunities
and new achievements.
// MODERN MEDITERRANEAN IN JUMEIRAH
ISLANDS: THE ARCHITECTURE OF THIS
PROJECT IS MEDITERRANEAN SO CREATING
HOMES INCORPORATED CONTEMPORARY ELE-
MENTS BY PLAYING WITH COLOUR, MATERI-
AL, AND PROPORTION TO ADD MODERN TOUCH.
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56
I
n the competitive world of inte-
rior design, standing out requires
a blend of vision, execution, and
an unwavering commitment to
excellence. Wonderwall, led by the
charismatic Ronak Shah, is achiev-
ing exactly that in the region.
Ronak Shah is more than just
a civil engineer; he is a daring
visionary who saw beyond the limitations of
his field. His career began as a Site Engineer,
working on notable projects such as the
Jumeirah Beach Hotel, Taj Hotel, and Atlan-
tis. However, Ronak's entrepreneurial spirit
led him to identify a significant market gap:
the lack of end-to-end interior design and
build solutions.
In 2017, he took the bold step of establish-
ing Wonderwall. This jump into entrepre-
neurship has paid off tremendously. Under
Ronak's direction, Wonderwall has devel-
oped from a one-man company to a pow-
erhouse with over 40 designers and talented
professionals in civil works, masonry, joinery,
painting, and MEP. This quick expansion
reflects Ronak's vision and the company's
dedication to quality.
Wonderwall is a comprehensive project
management company that combines in-
novative interior design with meticulous civil
56
20
WONDERWALL/
// RONAK SHAH, CEO AND FOUNDER, WONDERWALL
POWERLIST
TOP
FIT-OUT
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57
tical reality. They are well-known
for their unique approach to villa
extensions and sophisticated reno-
vations, which ensures clients have
a smooth transition from concept
to completion without the worry
of oversight and permissions.
Wonderwall recently presented
on two panels at INDEX, alongside
Ronak Shah, who spoke extensively
about how to master value engi-
neering in projects.
Wonderwall's dedication to
excellent design was recognised in
2022, when they won the coveted
Arabian Best of the Best Award for
"Best Interior Design Company
in the Residential Category in the
UAE". This accolade demonstrates
their ongoing commitment to
quality and innovation.
Ronak Shah's vision for Won-
derwall is clear and ambitious. By
2024, he aims to position Wonder-
wall as the undisputed leader in
luxury home design and build. The
firm’s plans include championing
sustainable solutions by continuing
to work on incredible solar-pow-
ered residential and commercial
properties. Sustainability is not just
a trend for Wonderwall; it's a com-
mitment to a better future.
Additionally, as a homegrown
fit-out company, Wonderwall is
dedicated to promoting local
artisan talent and regularly using
new local suppliers. This not only
supports the community but also
infuses each project with unique
local craftsmanship, adding a
distinctive touch to their designs.
engineering. Wonderwall, founded
in 2017, has already created over
80 breathtaking architectural
masterpieces that redefine luxury
living in the UAE.
Their portfolio is wide, spanning
from luxury villas and penthouses
to F&B designs, retail shops, and
office spaces. Aside from interior
design and project management,
Wonderwall specialises in interior
fit-outs and bespoke furniture
manufacturing, making it the go-
to answer for all design require-
ments.
Wonderwall's objective is to cre-
ate environments that reflect the
client's individual style and soul.
Each project is handled as a blank
canvas, transforming personal
ambitions and desires into prac-
// ARIA - HAMRIYA FREEZONE THIS COMMERCIAL PROPERTY PROJECT DEMONSTRATES WONDERWALL'S MASTERY OF MINIMALISM. CLEAN LINES,
NEUTRAL TONES, AND STRATEGICALLY PLACED FLORA CREATE A USEFUL YET ELEGANT ROOM THAT PROMOTES RELAXATION AND PRODUCTIVITY.
// SHERA CHILDREN’S ROOM ANOTHER EXAMPLE OF MINIMALISM, THIS NURSERY IS A WORK OF ART WITH ITS MUTED JUNGLE-THEMED WALLPA-
PER, GREEN UPHOLSTERED CRIBS, AND SOOTHING HONEY MAPLE WOOD FINISHES. IT STRIKES THE PERFECT BLEND BETWEEN PLEASURE AND CALM.
// SOBHA HARTLAND THIS PROJECT ILLUSTRATES
WONDERWALL'S SKILL IN MAXIMALISM. THE USE
OF GOLD ACCENTS AND HIGH-QUALITY MATERIALS
STRATEGICALLY COMBINES CONTEMPORARY ELE-
GANCE AND LUXURIOUS SOPHISTICATION. SLEEK
FURNISHINGS, ELABORATE WALL TREATMENTS,
AND LUXURIOUS TEXTILES COMBINE TO CREATE
A COHESIVE AND ELEVATED LIVING ATMOSPHERE.
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58
Heriot-Watt
Dubai |
School of Textiles &
Design Degree Show
Student Name |
YUSRA YUSUF TUNGEKAR
BA (Hons) Interior Design,
School of Textiles and Design, Heriot-Watt
University Dubai
Project Name |
Vivid Minds
Talking Point
The Concept |
Postpartum Depression (PPD)
contributes to 20% of post-birth
maternal fatalities. It introduces
pressing concerns, particularly in
extreme instances, emphasising
the urgency to implement proper
care measures to control the impact
on family well-being. Vivid Minds
is a space where every corner is
meticulously crafted to guide you to
conquer Postpartum Depression. Step
into an immersive experience that
empowers and uplifts, transcending
mere space into a transformative
adventure.
The Design |
The 3D renders showcase the prom-
inent spaces of the design, each
meticulously crafted to capture the
essence of the concept. From the invit-
ing Informing Zone to the immersive
Experience Zone, and the empowering
Empowerment Zone, every detail is
thoughtfully rendered to convey the
unique atmosphere and functionality
of each area.
LEARN MORE ABOUT SCHOOL OF TEXTILES AND
DESIGN, HERIOT-WATT UNIVERSITY DUBAI DEGREE
SHOW- STUDENTS PROJECTS
The projects were supervised by Dima Alkawadri,
Assistant Professor at the School of Textiles and
Design at Heriot-Watt University Dubai, who is the
Year 4 and course leader.
58
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At the heart of
the design, an
intricately
curated collection
of sculptures
commands
attention, artfully
arranged across
varying elevations.
Student Name |
SUMEYA ABDALLE
BA (Hons) Interior Design,
School of Textiles and Design, Heriot-Watt
University Dubai
Project Name |
Nexus
The Concept |
The climate crisis and its
impacts on the UAE can be
seen with rising sea levels and
escalating floods, demanding
our immediate attention.
Nexus, an experiential museum,
intertwines past water experiences
with current environmental
challenges, particularly flash
floods. It delves into societal and
human dimensions, fostering
understanding and provoking
thought for more resilient interior
architecture design.
The Design |
At the heart of the design, an intri-
cately curated collection of sculp-
tures commands attention, artfully
arranged across varying elevations.
A meandering pathway gracefully
winds its way around and through
these sculptures, guiding visitors
to explore diverse thematic zones.
Throughout the day, the interplay
of sunlight creates a mesmerising
display of shifting shadows, infusing
the space with a sense of movement
and poetic resonance, evoking
contemplation and wonder in equal
measure.
The spatial arrangements intricately
detail the arrangement of different
zones, illustrating how they inter-
act with each other. Of particular
importance is the positioning of the
sculptures, elegantly floating on the
water's surface. These drawings offer a
comprehensive guide to the geometric
intricacies and material specifications
necessary for bringing this innovative
design concept to life.
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60
Talking Point
Student Name |
ZAINAB ATIQ
BA (Hons) Interior Design,
School of Textiles and Design, Heriot-Watt
University Dubai
Project Name |
Heritage Revival Hub
The Concept |
The heritage revival hub celebrates
our cultural legacy and protects its
future. It is a dynamic museum and an
awareness centre that provides visitors
with an immersive experience. From
augmented reality tours to virtual
reality experiences, visitors embark on
a journey through time, witnessing the
beauty and resilience of our heritage
firsthand. The aim is to promote a deep
connection between the visitors and
the restored historical monuments,
emphasising a systematic approach to
architectural evolution.
The Site |
The Jameel Arts Center in Jaddaf,
Dubai, situated on an island
surrounded by water, offers a
unique perspective on architectural
design and spatial dynamics.
In the site analysis, Zainab has
observed how the linear pathway
envelops the entire structure,
serving as a foundational element
that lends support to the floors
above. The building's construction
in a grid format serves as a visual
representation of restoration,
symbolising the systematic
approach to preserving and
revitalising cultural spaces.
Zainab’s design for one of the
major zones, includes 3D renders
showcasing the use of interactive
technology and displays to engage
the users and educate them about the
restoration process and how they can
contribute to - the future preservation
efforts.
Page 63
Student Name |
ARWA AZIZ PATANWALA
BA (Hons) Interior Design,
School of Textiles and Design, Heriot-Watt
University Dubai
Project Name |
ElderNest Daycare
The Concept |
How do we design a living space that
balances well-being and independence
for the older population? ElderNest is a
daycare concept that provides assisted
living support while maintaining the
comforts of home. The idea revolves
around infusing retro design trends
into the layout and décor of an older
adult daycare facility, offering a unique
opportunity to evoke feelings of
nostalgia, comfort, and safety.
The Design |
The zoning proposal includes three
primary zones: the Empowerment
Zone, the Adaptation Zone, and the
Engagement Zone. Each zone serves
a specific purpose. The Engagement
Zone is for fun and relaxation, the
Empowerment Zone focuses on well-
being, and the Adaptation Zone is for
rest and relaxation. Overall, the goal is
to create a well-rounded atmosphere
that encourages participation, self-
determination, and adaptability within
the community.
Page 64
BY ROMA ARORA | PHOTOGRAPHY FAROOQ SALIK
A
rchitecture Leaders Awards #ALA was a wonderful celebration,
and the industry joined together to applaud, dance, and rejoice
wholeheartedly. The winners of the Architecture Leaders Awards
2024 were announced on May 22, 2024, at Habtoor Palace, LXR
Hotels & Resorts. The event celebrates the top performers in the
region’s architectural industry.
A SPECIAL SHOUTOUT TO OUR SPONSORS:
Gold Sponsors: AXOR and Numai Real Estate
Silver Sponsor: AECOM
Category Sponsors: Q3 Architects, ZAZA DESIGN, and Kit and Kaboodle
Celebrating Architectural
Brilliance
An unforgettable evening where visionaries and their
groundbreaking projects were celebrated, as well as recognising
the contributions of creative companies to the regional landscape.
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
#AlaAwards24
62
design-middleeast.com
GOLD SPONSORS
SILVER SPONSOR
CATEGORY SPONSORS
ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
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A
edas was named the most
Innovative Architecture
Firm of the Year. Aedas is a
top architecture firm dedicated to
creating creative ideas that improve
the built environment and enrich
people's lives. As architects, the
firm strives to create innovative
and environmentally responsible
solutions. With extensive knowledge
and a passion for design, they are
at the forefront of the creative
industries, constantly pushing limits
and innovating.
/ COMPANY AWARDS
Innovative Architecture Firm of the Year
AEDAS
ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
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65
# D E S I G N M E AWA R D S
design-middleeast.com
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
65
/ COMPANY AWARDS
Emerging Architecture Firm of the Year
VALCARCE ARCHITECTS
V
alcarce Architects won the
Emerging Architecture Firm of
the Year. Valcarce Architects
is a dynamic, innovative, and creative
architecture firm led by Alina Valcarce,
a Spanish architect.
Valcarce Architects, founded in Dubai
in 2022, has quickly risen as a creative
beacon in the city's skyline. With two
luxury residential projects, Cove by
Imtiaz (a high-rise luxury residential
development) and Beach Walk by
Imtiaz on Dubai Island (a mid-rise
luxury residential project), as well as
four additional projects in the design
phase, the firm is rapidly establishing
its presence and influence in the
region.
#ALAAwards24
Page 68
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
66
ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
W
ith offices in Miami, New York, Los
Angeles, Palm Beach and Paris,
Hong Kong, Shanghai, Manila, Lima
and São Paulo, Arquitectonica has a major
presence on architecture international
stage. They were announced the Best
Workplace of the Year. Since 1977, Founding
Principals Bernardo Fort-Brescia and Laurinda
Spear have led the firm to a reputation for
innovation and excellence, with projects
in over 50 countries. The firm's unique use
of materials, geometry, pattern, and colour
creates a new kind of humanistic, modern
design for the world.
ARQUITECTONICA
/ COMPANY AWARDS
Best Workplace of the Year
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#ALAAwards24
design-middleeast.com
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67
O
mrania won the Landscape Architecture
Firm of the Year. They design world-class
parks and gardens, as well as green
infrastructure systems that are essential
to resilient cities and landscapes. The firm
delivers site-specific solutions for open space
design, native vegetation, ornamental plantings,
stormwater management, water and energy
conservation, streetscape revitalisation, and
natural systems restoration.
OMRANIA
/ COMPANY AWARDS
Landscape Architecture Firm of the Year
Page 70
ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
design-middleeast.com
68
/ COMPANY AWARDS
Tech-Savvy Firm of the Year
AECOM
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4
T
ech-Savvy Firm of the Year was
awarded to AECOM. As a global leader
in the built environment, AECOM
carries a responsibility to drive positive
change – in how they work, how they deliver,
and how consequentially, these projects
engage with the community. At the heart
of this journey lies AECOM’s technology
agenda, offering a pathway towards smarter,
more efficient, and more sustainable urban
futures. This initiative encompasses a
spectrum of technologies; from predictive
modeling and data analytics to artificial
intelligence and digital twins. A direction that
challenges traditional linear processes of
project delivery with one that is circular.
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69
T
he Best Consultancy Firm of the year
was AtkinsRéalis. One of the most
remarkable achievements for them
last year was the seamless integration
of our three legacy companies - Atkins,
SNC-Lavalin, and Faithful+Gould. Moreover,
AtkinsRéalis has become the first global
engineering consultancy to achieve
certification from the British Standards
Institution (BSI) for Building Information
Modelling (BIM) compliance across its
operations in Europe. Further cementing
their engineering excellence, AtkinsRéalis
secured major project wins in the last 12
months, including being appointed as the
Delivery Partner for THE LINE at NEOM and
the lead design consultant for Six Flags
Qiddiya.
ATKINSRÉALIS
/ COMPANY AWARDS
Best Consultancy Firm of the Year
Page 72
ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
U+A
/ COMPANY AWARDS
Architecture Firm of the Year
design-middleeast.com
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70
/ HIGHLY COMMENDED / PNC ARCHITECTS
U
+A won Architecture Firm of the
Year. Established in 2006, by
Chartered Architects Pedram
Rad and Pierre Martin Dufresne, the
firm's Interior Design department is
led by the talented Eileen Jaffary. With
over 40 years of combined expertise
in Asia Pacific, North America, and
the Middle East, U+A has earned its
name as an award-winning brand. The
firm's vast spectrum of skills across
several typologies, including residential,
hospitality, schools, offices, and
commercial design, demonstrates its
inclusivity and ability to cater to a wide
range of customers and users.
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#ALAAwards24
design-middleeast.com
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ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
D E S I G N M I D D L E E A S T |
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Rak Central
/GENSLER MIDDLE EAST
/// PROJECT AWARDS
COMMERCIAL PROJECT OF THE YEAR
/ HIGHLY COMMENDED / FUTURE CITY SALES CENTRE, DLR GROUP
R
AK Central won Commercial
Project of the Year. RAK
Central “first-of-its-kind”
premium commercial hub will attract
businesses to set up headquarters
in the Emirate. The hub's five midrise
towers are strategically positioned
atop a podium parking structure,
featuring an elevated drop-off plaza
with a dynamic canopy—a portal
both to the commercial hub and the
surrounding community. The elevated
entrance seamlessly integrates with
the town square, offering a unique
spectator seating area overlooking the
performance deck at the heart of the
square. A pedestrian bridge connects
towers two and three, doubling as an
aerial viewing deck toward the town
square.
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#ALAAwards24
design-middleeast.com
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/// PROJECT AWARDS
RESIDENTIAL PROJECT OF THE YEAR
/ HIGHLY COMMENDED / VILLA TRÉSOR, EMKAAN ARCHITECTURAL & ENGINEERING
J
ubail Island by Jubail Island Investment Company won Residential
Project of the Year. Jubail Island is a breathtaking master
planned waterfront development, situated in the heart of Abu
Dhabi, and composed of six distinct villages harmoniously integrated
into the unique mangrove landscapes and waterways, to offer a
natural, quiet living environment. Jubail Island will ultimately house
over 10,000 people while offering a multitude of F&B outlets,
specialised retail offerings including a supermarket, beach club, yacht
clubs and marinas, sports facilities, community centres, a school and
nursery, specialized clinics, and other commercial organisations.
Jubail Island
/JUBAIL ISLAND
INVESTMENT COMPANY
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AWARDS 2024
AWARDS 2024
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D
ewan Architects + Engineers
won the Hospitality Project
Design (Hotels) for their Ritz
Carlton Al Khobar project. This project
offers an array of meticulously
designed spaces that cater to the
needs and desires of discerning
travellers. From the moment guests
enter the lobby, they are enveloped
in an ambience of refined elegance,
where every architectural element
tells a story of craftsmanship and
luxury. With sweeping views of the
Arabian Gulf, the hotel provides a
sanctuary of serenity amidst the
bustling cityscape.
Ritz Carlton Al Khobar
/DEWAN ARCHITECTS + ENGINEERS
/// PROJECT AWARDS
HOSPITALITY PROJECT DESIGN (HOTELS)
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/ HIGHLY COMMENDED / KRAKEN, ZAZA DESIGN
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design-middleeast.com
A
melia Dubai by Kaos Design Studio won the Hospitality
Project Design (F&B). Amelia Dubai is well-known for its
beautiful design, world-class dining, and incredible music,
as well as its commitment to providing exceptional hospitality.
When you enter inside, you are transported to a retro-futuristic
steampunk-inspired world and taken on a culinary trip of Japanese
and Peruvian origins with Mediterranean influences.
Kaos Design Studio /AMELIA DUBAI
/// PROJECT AWARDS
PROJECT DESIGN (F&B)
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LEADERS
AWARDS 2024
AWARDS 2024
I
nnovation in Architecture award was awarded to Smart
Renovation’s Hollywood Villa. This project exemplifies the brand's
dedication to exceeding client expectations and turning basic
requests into unique architectural solutions. Smart Renovation
transforms obstacles into opportunities to create remarkable
places that prioritise usefulness and beauty. The innovative
extension technique, coupled with the imaginative indoor courtyard
oasis, underscores their commitment to pushing boundaries and
exceeding client expectations.
Hollywood Villa
/SMART RENOVATION
/// PROJECT AWARDS
INNOVATION IN ARCHITECTURE
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D
esign & Build Project of the
Year was awarded to Salik
PSJC by Visualize Interior
Decoration. From concept conception
to final execution, every detail of the
design was methodically planned and
implemented to produce a visually
appealing and highly practical space.
One of the standout features of the
Salik PJSC commercial office is its
modern and sleek aesthetic design,
keeping in mind functionality and
efficiency. Visualize demonstrated
its commitment to sustainability by
integrating eco-friendly materials and
practices into design.
design-middleeast.com
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/ HIGHLY COMMENDED / SUPERCOOL MOBILITY CENTER,
XWORKS INTERIORS
Salik PJSC/VISUALIZE INTERIOR DECORATION
/// PROJECT AWARDS
DESIGN & BUILD PROJECT OF THE YEAR
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LEADERS
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AWARDS 2024
Tilal Al Ghaf/INSITE
/// PROJECT AWARDS
LANDSCAPE PROJECT OF THE YEAR
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T
ilal Al Ghaf project by Insite was awarded the
Landscape Project of the Year. Tilal Al Ghaf is
Majid Al Futtaim’s flagship mixed-use community
in Dubai, offering luxury resort-like living around a
70,000sqm recreational lagoon with 400m of sandy
white beaches, 1.5km of waterfront and an estimated
35.5ha of landscaped open space. The community,
which spans over 3 million square meters, will also
feature a wide range of lifestyle and family-friendly
amenities, including 11km of cycling and 18km of
walking trails that wind through the bustling urban
areas and neighbourhoods featuring high-quality villas,
townhouses, and apartments.
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AUS Project /Q3 ARCHITECTS
/// PROJECT AWARDS
EDUCATIONAL BUILDING OF THE YEAR
A
US project by Q3 Architects won the
Educational Building of the Year. This
school in Bamako, Mali is an architectural
concept that can be used not only in this project
but also in their future developments across
Africa. This facility blends biophilic design with a
focus on community and collaboration. Despite
being on a tiny plot of ground, the building's
design is maximised available space, resulting
in a functional and visually appealing multi-level
structure. It's more than just a building. This
environment fostered creativity, cooperation,
and connection, serving as an innovation hub.
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LEADERS
AWARDS 2024
AWARDS 2024
Diriyah Square /CALLISONRTKL-UK LTD
(DUBAI BRANCH)
/// PROJECT AWARDS
MIXED-USE DEVELOPMENT OF THE YEAR
design-middleeast.com
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T
he Mixed-Use Development of the Year award was
won by CallisonRTKL-UK Ltd (Dubai Branch) for their
Diriyah Square project. It is the vibrant heart of Diriyah
Gate hosting world-class lifestyle retail, entertainment, F&B,
education, hospitality, and branded residential, municipal
office complex, and a central Mosque complex immersed in
an authentic Najdi cultural experience. Seamlessly blending
tradition with modernity, Diriyah Square pays homage to
Najdi heritage, from its intricately adorned facades echoing
the region's timeless craftsmanship to its sprawling plazas
and winding alleyways reminiscent of historic Najdi towns.
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M
aster Plan of the Year was awarded
to Knowledge Economic City (KEC)
Master Plan by DLR Group. In line
with Saudi Arabia's Vision 2030, Knowledge
Economic City aims to shape Madinah into
a thriving destination for visitors, pilgrims,
and residents. DLR Group's role is to create a
cultural landmark and a national center for
knowledge-based industries in Madinah by
designing a major mixed-use development that
offers a distinguished lifestyle destination. The
intricately designed multi-modal hubs prioritise
seamless connectivity, fostering community
building, and convenience.
/// PROJECT AWARDS
MASTER PLAN OF THE YEAR
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Knowledge Economic City Master Plan
/DLR GROUP
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LEADERS
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AWARDS 2024
Trojena Ski Village /AEDAS
/// PROJECT AWARDS
BEST FUTURE PROJECT
T
rojena Ski Village by Aedas
won the best Future Project.
Typically, ski villages are
designed with the formula of
multiple plots and buildings
connected by roads.
At Aedas, they challenged
this concept by designing a
superstructure with the scale of a
village and multi-level connectivity
for seamless transitions. The
design seamlessly integrates
nature, landscaping, and water
features in the built structure,
creating a favourable microclimate
that reduces the requirement for
artificial cooling. The intelligent
design protects from strong
mountain winds thereby improving
the comfort level for visitors.
design-middleeast.com
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/ HIGHLY COMMENDED / MADINAT JUMEIRAH LIVING
GODWIN AUSTEN JOHNSON
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T
he E-23 Villa by Studio Bruno
Guelaff + BG Group won the Villa
Project of the Year. In the heart
of the Pearl Jumeirah enclave, where
luxury meets tranquillity, lies a modern
masterpiece that reinvents seaside living.
The E-23 Villa, set right on the gorgeous
coastline, defies conventional concepts
of luxury, offering a serene oasis where
every detail has been meticulously curated
to elevate the resident's experience.
From its sleek architectural design to its
unparalleled amenities, this villa embodies
the epitome of modern coastal living.
design-middleeast.com
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E-23 Villa /STUDIO BRUNO GUELAFF + BG GROUP
/// PROJECT AWARDS
VILLA PROJECT OF THE YEAR
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LEADERS
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AWARDS 2024
T
he Sustainable City Yas Island by Aldar and SEE
Holding won the Sustainable Project of the Year.
It is a visionary development designed to set
new standards for sustainable living. This project goes
beyond just housing; it creates a complete ecosystem
focused on both environmental well-being and a
thriving community. This project serves as a model for
sustainable urban living. It prioritises environmental
responsibility, fosters a strong community, and ensures
economic well-being. This project inspires others to
create a more sustainable future.
The Sustainable City Yas Island
/ALDAR & SEE HOLDING
/// PROJECT AWARDS
SUSTAINABLE PROJECT OF THE YEAR
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ARCHITECTURE
LEADERS
AWARDS 2024
AWARDS 2024
/// INDIVIDUAL AWARDS
PROJECT MANAGER OF THE YEAR
R
aihan Saghir from Mirage was named the
Project Manager of the Year.
Raihan has over 18 years of experience
in the Middle East's dynamic building
construction industry. His portfolio includes
a wide range of projects, both in form and scale,
including residential, hospitality, commercial, and
mixed-use buildings. Throughout his career, Raihan
has demonstrated unrivalled leadership and an
uncompromising commitment to project excellence.
When Raihan joined Mirage in 2021, it was a pivotal
point in his career since he quickly established
himself as an invaluable asset, driving the company's
expansion and successfully overseeing the completion
of multiple projects in the residential and hospitality
industries.
RAIHAN SAGHIR /MIRAGE
design-middleeast.com
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# D E S I G N M E AWA R D S
#ALAAwards24
/// INDIVIDUAL AWARDS
EMERGING ARCHITECT OF THE YEAR
N
our Awni Farah from KEO
International Consultants
won the Emerging
Architect of the Year.
With a Master's degree
from the University of Southern
California and a Bachelor of Science
from Temple University in the USA,
29-year-old Nour is a well-known
figure in the world of architecture.
Farah's enthusiasm for art and design
has driven her career in architecture.
As a member of prestigious
associations like the Kuwait Society of
Engineers and the American Institute
for design (AIA), Farah continues to
actively influence the conversation
about design and urban planning.
NOUR AWNI FARAH /KEO INTERNATIONAL CONSULTANTS
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/ HIGHLY COMMENDED /
YOUSEF LASHIN, CALLISONRTKL-UK LTD
(DUBAI BRANCH)
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LEADERS
AWARDS 2024
AWARDS 2024
D
R Mario Rossi, Ambientstudio
Architects was declared
Landscape Architect of the
Year. Dr. Mario has a wealth of
expertise, excellent coordination,
communication, and supervision abilities, as
well as a solid foundation in consulting. These
attributes have allowed him to consistently
provide outstanding outcomes and guarantee
client satisfaction. He has led and advised on
a variety of initiatives successfully because of
his knowledge and ease with clients. His broad
knowledge covers a wide range of fields, such
as vertical gardens, high-rise buildings, green
rooftops, and master plans.
DR MARIO ROSSI /AMBIENTSTUDIO ARCHITECTS
/// INDIVIDUAL AWARDS
LANDSCAPE ARCHITECT OF THE YEAR
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* The award was accepted on behalf of Mario by his teammate.
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# D E S I G N M E AWA R D S
#ALAAwards24
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B
runo Guelaff from Studio Bruno
Guelaff + BG Group was named
Architect of the Year. Bruno's
successful career is built around
a rich tapestry of award-winning
residential and commercial projects, each
of which demonstrates his unparalleled
imagination and painstaking attention to detail.
Bruno's designs, which range from luxurious
houses to renowned commercial buildings, are
characterised by ageless elegance and deep
knowledge of the human experience. His ability
to flawlessly merge form and function, aesthetics
and practicality, produces environments that not
only inspire awe but also enrich the lives of those
who live in them.
BRUNO GUELAFF /STUDIO BRUNO GUELAFF
+ BG GROUP
/// INDIVIDUAL AWARDS
ARCHITECT OF THE YEAR
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AWARDS 2024
/// INDIVIDUAL AWARDS
CEO OF THE YEAR
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* The award was accepted on behalf of Ammar by his teammate.
A
mmar Al Assam from Dewan Architects
+ Engineers bagged the CEO of the Year
title. Ammar has led the firm to unparalleled
development and success. Ammar, who joined
Dewan in 2001, led the company's expansion into
other markets and disciplines. His influence extends beyond
business strategy; he has played a pivotal role in shaping
Dewan's corporate culture, instilling a strong emphasis on
sustainability and environmental consciousness. Through his
leadership, Dewan has become synonymous with designing
buildings that not only meet high standards of functionality
and aesthetics but also prioritise sustainability, evidenced
by the firm's success in securing LEED and ESTIDAMA
certifications.
AMMAR AL ASSAM /DEWAN ARCHITECTS + ENGINEERS
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JAMES MARVIN SKAINES JR. /PNC ARCHITECTS
J
ames Marvin Skaines Jr. from PNC
Architects won the prestigious Lifetime
Achievement Award. James, with over
30 years of experience in architecture,
exemplifies excellence, leadership, and
innovation. Since 2015, James has driven PNC
Architects to success, with over 55 completed
projects and 40 ongoing, totalling 50 million square
feet of design. The firm's success is attributed to his
innovative approach to design, exceptional expertise
in project management, and 'down to earth' attitude
to staff development.
/// INDIVIDUAL AWARDS
LIFETIME ACHIEVEMENT AWARD
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These famous locales, which are frequently
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www.tanagra.me
design-middleeast.com
Charm
AT HOME
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Page 95
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Page 96
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