Design Middle East, May 2026
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design-middleeast.com
M AY 2 0 2 6 |
D E S I G N M I D D L E E A S T
Interiors and architecture
from the Gulf,
Levant and beyond
Design Middle
East Awards
KSA 2026/
Celebrating
Creative Brilliance
Across the Kingdom
Construction &
Design Innovation
Summit Saudi 2026/
The Platform for
Powerful Industry
Dialogue
Built
on
precision
CAN BUYUKCELEN
NEWLY APPOINTED CEO AT OLSEN &
PARTNERS, CAN BUYUKCELEN IS REDEFINING
DESIGN AND BUILD THROUGH INTEGRATION,
DISCIPLINE, PRECISION, AND A SHARPER
UNDERSTANDING OF LUXURY AS EXPERIENCE.
Page 2
Enlighten Your Eternal Beauty,
Inside and Out!
info@muarjewels.com
@muarjewels
www.muarjewels.com
Page 3
design-middleeast.com
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
1
14
OP-ED
DESIGNING THROUGH
UNCERTAINTY
DR. MOHAMED AL-MUSLEH, Head of
School of Textiles and Design at
Heriot-Watt University Dubai, explores
how the creative community is
navigating the current moment
through uncertainty.
24
DÉCOR REVIEW
A CENTURY SHAPED BY DESIGN
As Sheraton Grand London Park Lane
approaches its centenary, General
Manager JASON PINCHBECK reflects on
preserving its Art Deco design legacy,
reimagining icons like Palm Court, and
shaping a modern luxury experience
for today’s global traveller in Mayfair.
30
FORUM
CONSTRUCTION & DESIGN
INNOVATION SUMMIT - SAUDI
2026
Riyadh shimmered with ambition
April 21, as the CONSTRUCTION &
DESIGN INNOVATION SUMMIT SAUDI 2026
drew architects, developers,
consultants and visionaries into a
kaleidoscopic exchange of ideas.
16
Newly appointed CEO at Olsen
& Partners, Can Buyukcelen is
redefining design and build through
Integration, discipline, precision, and
a sharper Understanding of luxury as
experience.
BUILT
ON
PRECISION
76
IN CONVERSATION
WHERE SAFETY MEETS
BEAUTIFUL DESIGN
In conversation with MEDY NAVANI,
CEO & Founder of INSTINKT, who is
redefining the role of design—shifting
the focus from creating beautiful
spaces to ensuring human safety, and
introducing “assurance wear” as a
new category built around protecting
people when it matters most.
78
MARKET MOVES
ORA EXPANDS UAE FOOTPRINT
WITH MODON LAND DEAL
ORA Developers’ new Modon land
acquisition in Ghantoot signals a AED
30 billion long-term investment and
strong confidence in the UAE market.
81
PICK OF THE MONTH
STYLE WITH A PURPOSE
In response to rising living costs and
financial pressures across Dubai, TWO
GUYS HOME FURNISHINGS has introduced
a community-focused initiative
aimed at supporting households in
need through practical, design-led
solutions.
36
DESIGN MIDDLE EAST AWARDS
KSA 2026
DESIGN LEADS THE KINGDOM
THE DESIGN MIDDLE EAST AWARDS KSA
2026 brought the Kingdom’s design
community together for a powerful
night of resilience, innovation, and
excellence at Fairmont Riyadh.
68
NEW LAUNCH
AL HUZAIFA CELEBRATES 50-
YEAR MILESTONE WITH NEW
SHOWROOM
Marking 50 years of design
excellence, AL HUZAIFA unveils a new
showroom concept—an immersive,
contemporary expression of a brand
that continues to shape how the
region lives, hosts, and experiences
space.
72
INTERVIEW
WHERE FRENCH FEELS FAMILIAR
Founders ROWAN AND ZIAD KAMEL
bring CQ French Brasserie to Time
Out Market Dubai with a fresh,
accessible take on French cuisine—
anchored in consistent quality, warm
hospitality, and a clear, modern
identity.
Page 4
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Page 9
A serene sanctuary at the heart of the city’s dynamic landscape, Le Méridien Dubai
Hotel & Conference Centre redefines the art of urban hospitality. Set across 15 acres
of immaculately landscaped gardens, the hotel offers an elegant retreat just moments
from Dubai International Airport, placing guests within effortless reach of the city’s
most iconic districts, from Dubai Mall and Burj Khalifa to the storied charm of the
Gold Souk and Dubai Creek.
With 580 beautifully appointed rooms and suites, the property invites travellers into
a world where contemporary design meets the timeless sophistication of the Le
Méridien brand. The distinguished 196 rooms in the Le Royal Club wing elevate the
experience with spacious, light-filled rooms, and refined club privileges, while select
ground-floor accommodations in the main building open directly onto lush gardens
and tranquil pools, offering a resort-like ambience rarely found in the city.
Well-being is woven into the hotel’s DNA. Guests may indulge in five swimming pools,
unwind in serene outdoor enclaves, or train at one of Dubai’s most expansive and
advanced fitness facilities, staffed by expert coaches and equipped with cutting-edge
technology to nourish mind, body, and spirit.
At the heart of the property lies an extraordinary culinary journey. Housing 18
acclaimed restaurants and bars, Le Méridien Dubai is home to some of the city’s most
storied dining institutions. From the ever-legendary Seafood Market, celebrated for its
market-style freshness, to Casa Mia, Dubai’s pioneering Italian restaurant, each venue
reflects a passion for authenticity, craftsmanship, and memorable dining artistry.
A beacon for global meetings and events, the hotel features more than 44,000 sq. ft.
of versatile event spaces, comprising 24 impeccably designed venues outfitted with
modern audiovisual capabilities. Whether orchestrating a grand celebration for 1,750
guests, hosting an international exhibition, or curating an intimate executive
gathering, the hotel’s specialist events team and award-winning culinary experts bring
each vision to life with impeccable precision and creative flair.
From inspired dining to world-class event facilities, and from resort-style relaxation to
unmatched convenience, Le Méridien Dubai Hotel & Conference Centre stands as a
destination where cosmopolitan energy and cultivated luxury converge, inviting every
guest to unlock a stay that is truly memorable.
Rediscover Inspiration at
Le Méridien Dubai Hotel
& Conference Centre
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
design-middleeast.com
8
Editor's Note
/designmideast
/designmiddleeast
FOLLOW US ON
@designmiddleeast
/designmiddleeast
“The Kingdom didn’t
pause—it came together,
and that made all the
difference.”
A
pril in Riyadh was one I won’t forget
anytime soon. A great edition of the
Design Middle East Awards KSA
2026 and the Construction & Design Inno-
vation Summit Saudi brought the industry
together in a way that felt genuinely special.
In the face of uncertainty, the Kingdom
didn’t slow down—it came together. What
stood out to me most was the sense of unity,
resilience, and support in the room. It wasn’t
just about celebrating excellence, but about
showing up for one another and continuing
to push the industry forward with intent.
Leading this issue is our cover story on
the newly appointed CEO of Olsen & Part-
ners, Can Buyukcelen. What I find particu-
larly compelling about Can is how grounded
his journey is. Architecture, for him, was
never distant—it was part of his everyday life
growing up. That early exposure to discipline
and responsibility clearly shapes how he
leads today—with clarity, precision, humility,
and a strong sense of purpose. At a time
when the industry is evolving rapidly, his
approach feels both refreshing and neces-
sary. It’s not about excess, but about creating
meaningful experiences through design.
As always, this issue brings together news,
conversations, and projects that reflect
where the region stands today—and where
it’s heading.
Our Pick of the Month is especially close to
heart. Two Guys Home Furnishings is doing
its bit during uncertain times, offering gen-
erous discounts and thoughtful support—
making well-designed, comfortable homes
more accessible when it matters most.
Roma Arora
Editor
roma@bncpublishing.net
@romaarora_
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Page 11
Das gute Licht.
Returns darkness
to the night
BEGA pole-top luminaires with Dark Sky technology
direct the light in a highly efficient manner only where it is
required. Light pollution of the night sky is avoided.
bega.com/darksky
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
design-middleeast.com
10
I-AM Designs Aramco Ventures’ Future-Ready
Dhahran Headquarters
A
ramco Ventures,
the corporate
venturing arm of
Aramco managing
$7.5 billion in
committed capital, has opened
its new headquarters in Dhahran,
Saudi Arabia. Conceptualised by
international design studio I-AM
and delivered in just 45 business
days by Pioneer Projects Executer,
the workspace combines flexible
environments, collaborative hubs and
robotics-enabled design to support
the organisation’s growing global
venture capital portfolio.
Spanning 1,700 sqm, the new
headquarters provides a forward-
looking environment for Aramco
Ventures’ local team of over 80,
while also serving as a destination for
entrepreneurs, portfolio companies
and global technology partners.
The workspace supports both
focused and spontaneous work
within a flexible environment to
accommodate the organisation’s
future growth.
Designing a workplace around
people
The design process began with a
series of collaborative workshops
involving the Aramco Ventures team.
concept centred on flexibility and
community. Natural light plays a
central role in shaping the interiors,
with windows on both sides of the
floorplate. The design also balances
biophilia, comfort and warmth with a
contemporary aesthetic.
“If everyone could work from
home, why do offices still exist? At
its core, workplace design today is
all about creating a community,”
added Blakeney. “Every organisation
brings together people with different
roles, personalities and ways of
working. Our goal was to create
an environment where people feel
relaxed and comfortable, while also
experiencing something progressive
and forward-looking.”
Supporting innovation and
technology
As a venture capital organisation
investing in the latest technologies
around the world, Aramco Ventures
sought to create a workplace that
reflects the future-facing nature of its
portfolio.
“We invest in some of the most
exciting start-ups and technology
companies around the world. Our
new headquarters reflects that
forward-looking mindset,” said Mahdi
Aladel, CEO of Aramco Ventures.
“One of the key design principles was
to prioritise our people. We wanted
a lot of open space and natural light,
while also creating gathering areas
where teams can come together.”
A flexible, future-
ready workspace
designed to evolve
with technology,
teams and changing
business needs. .
These sessions helped the I-AM
team gain insight into the diverse
personalities and working styles
within the organisation.
“During the session, we asked
everyone a very simple question:
‘What would we be crazy not
to do with this project?’ Those
conversations became incredibly
valuable because they helped
shape the final brief, alongside
the strategic goals of Aramco
Ventures,” said Jon Blakeney,
Group Partner and CEO at I-AM.
The final outcome is a workplace
News
Page 13
The Mirra 2 Chair just keeps getting better. How? We
updated the chair so it’s 30 percent lighter than the
original Mirra - and the chair’s nylon base and spine are
now 100 percent recycled content. We also gave it a fresh,
inspired colour palette so it can look professional, casual,
or sporty. One thing that hasn’t changed is the flexible yet
supportive design that allows your body to move naturally
and freely - the way it was meant to move.
The Mirra® 2
Chair is turning
heads again
hermanmiller.com
© 2026 Herman Miller
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
design-middleeast.com
12
News
Nikki Bisiker Unveils New Identity as a Design Studio
D
ubai based design
company Nikki Bisiker
Interior Design has
rebranded as Nikki
Bisiker Design Studio,
reflecting the full scope of work.
The new name signals a shift from a
traditional interior design studio into
a complete design house, offering
a wider and more integrated set of
services, including custom furniture
designed and manufactured in the
UAE and exported to Europe and
worldwide.
The studio works across new builds,
renovations and large-scale projects,
partnering closely with architects
and developers. From concept
design through to technical drawings
and full project execution, every
client experiences a seamless journey
from idea to completion.
Led by Nikki Bisiker, the studio
brings an international perspective
shaped by projects in locations
such as KSA, UK, France, Austria,
Italy, Beirut and the US. Her work
spans luxury homes, hospitality
spaces, yachts and concept-driven
environments. Whether refined and
timeless or bold and creative, each
project is fully curated and uniquely
shaped around the client, the context
and the story the space needs to tell.
The studio's portfolio has grown
significantly in both scale and
diversity. One of the key recent
projects is CMPLX in Dubai's creative
hub Al Quoz, where the team led
design guardianship for a unique
concept that combining a Pilates
studio, roastery and event space.
The project highlights the studio's
growing involvement in lifestyle and
wellness focused environments.
In the UAE, Nikki Bisiker Design
Studio has completed the new build
Elysian Mansion in Tilal Al Ghaf
and continues to work on several
high-end residential projects. These
include ongoing work in Al Barari
following the delivery of a full design
package, a renovation in Jumeirah
Islands and a completed apartment
in Eden House. The studio is also
developing a large scale themed
commercial destination inspired
by an enchanted forest, spanning 1
million sq ft., further reflecting the
scope and ambition of its work in the
region.
Internationally, the studio has
recently completed designing a
private yacht in the South of France
and a historic villa in Tuscany, which
has moved from concept into the
architectural stage. The studio is
also currently developing a new
residential project in Beirut by the
marina. Additional projects include
works within a Royal Residence and
several private homes at different
stages of development.
Nikki Bisiker Design Studio is
supported by a multidisciplinary
team covering design, technical
development, procurement and
project delivery. Together, they offer
a complete approach that allows
clients to move into fully finished
spaces with every detail carefully
resolved.
The studio’s work now extends
beyond interiors to include
landscaping, pool design, facade
detailing, lighting consultancy,
wellness spaces, full spatial planning
and architecture. This broader
offering reflects a more holistic way
of designing, where every element
is considered as part of a complete
living experience.
Nikki Bisiker Design Studio is
building a strong presence across
the Middle East, UK and Europe with
a clear focus on creating thoughtful,
well executed spaces that are both
enduring and forward thinking in
their design language.
Page 15
ANANTARA SHARJAH RESIDENCES
A NEW CHAPTER OF LUXURY EXPERIENCES
BY THE SEA
Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah
Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an
infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
As an investment, owners can enjoy the benefits of a rental management scheme operated by
Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not
resident in the property.
To register your interest, visit arada.com
LIFE IS A JOURNEY.
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design-middleeast.com
14
A
cross the Middle East, the design
community is once again working within
a shifting context. The ongoing regional
situation has introduced uncertainty into
areas that are often taken for granted,
including travel, logistics, project
timelines, and public programming. Yet
rather than slowing down, the response
from designers, institutions, and creative
platforms has been measured, adaptive,
and quietly resilient.
What stands out is not a dramatic shift
in direction, but a refinement in how
design is practised and delivered.
One of the most visible responses has
been a move towards continuity with
flexibility. Galleries, studios, and cultural
platforms have continued to operate,
while adjusting formats where needed.
Openings are being planned with greater
sensitivity to timing, collaborations are
becoming more locally anchored, and
hybrid engagement, both physical and
digital, is being used more deliberately.
This is not a new approach, but it is being
applied with more intention.
For many designers, this moment has
reinforced the importance of process
over spectacle. Large-scale moments
still matter, but the focus is increasingly
on consistency, quality, and relevance.
Designers are thinking more carefully
about how their work reaches audiences,
how it can remain accessible, and how
it can respond to changing conditions
without losing its core purpose.
A clear example of this shift can be
seen in how academic institutions and
creative platforms have approached
exhibitions and showcases. Where
in-person degree shows or exhibitions
have been impacted, many have transi-
tioned to fully virtual or hybrid formats.
While initially driven by necessity,
these formats have revealed unexpected
advantages. Virtual degree shows, for
instance, have enabled extended viewing
periods beyond a single opening event,
allowing audiences to engage with work
over days or weeks rather than hours.
They have also significantly broadened
access, reaching international audiences
who would not typically be able to attend
in person.
For students and emerging designers,
this has translated into greater visibility
and exposure. Their work is no longer
confined to a physical location but can be
accessed globally, shared widely, and re-
visited multiple times. In some cases, this
has led to stronger engagement with in-
dustry, potential collaborators, and wider
audiences. What began as a workaround
has, in many ways, expanded the role and
impact of design showcases. Another
noticeable shift is a stronger sense of
community within the design ecosystem.
Informal networks, collaborations,
and peer support have become more
visible. Designers are sharing resources,
promoting each other’s work, and finding
ways to sustain smaller practices that
might otherwise struggle during periods
of uncertainty. This type of support is not
always visible in final outputs, but it plays
an important role in maintaining the
health of the sector.
This extends to clients and partners as
well. There is a growing understanding
that design is not a standalone service,
but part of a wider system. Projects are
being approached with more dialogue,
clearer expectations, and a shared aware-
OP-ED
DR. MOHAMED AL-MUSLEH, Head of
School of Textiles and Design at Heriot-Watt University
Dubai, explores how the creative community is navigating the
current moment through uncertainty.
Through
Uncertainty
Designing
Page 17
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
15
ness of constraints. In many
cases, this has led to more
thoughtful outcomes, where
design is aligned not only
with aesthetic goals but also
with practical realities.
Material choices and
production methods are also
being reconsidered. With
potential disruptions in
supply chains, designers are
exploring alternatives that
are more locally available or
easier to source. This has,
in some cases, encouraged a
return to regional materials,
craftsmanship, and fabrica-
tion methods. The result is
not only a practical response
but also an opportunity to
reconnect with local identity
and context. At the same
time, the role of design as
a tool for communication
has become more evident.
In uncertain environments,
clarity matters. Whether in
branding, spatial design, or
digital platforms, there is a
greater emphasis on sim-
plicity, legibility, and user
experience. Design is being
used to reduce confusion,
support navigation, and
create a sense of familiarity
and trust.
This is particularly
relevant in public-facing
projects, where design
contributes directly to how
people experience spaces,
services, and information.
In this sense, design moves
beyond expression and be-
comes part of how systems
function effectively.
Education and emerging
designers are also adapting
to this context. Institutions
are placing more emphasis
on flexibility in learning,
interdisciplinary thinking,
and real-world responsive-
ness. Students are being
encouraged to consider not
only what they design, but
how and why they design it.
The ability to work within
constraints, respond to
changing briefs, and collabo-
rate across disciplines is
becoming central to design
education.
For early-career designers,
this environment presents
both challenges and
opportunities. While some
traditional pathways may
feel less certain, there is also
space for new approaches,
particularly in digital design,
independent practice, and
cross-sector collaboration.
The emphasis is shifting
from fixed career routes to
adaptable skill sets.
Importantly, this period is
also reinforcing the broader
value of design. Beyond
products and visuals, design
is increasingly understood
as a way of thinking, one that
helps navigate complexity,
organise information, and
improve experiences. In
times of uncertainty, these
capabilities become more
relevant. What is emerging
is not a redefinition of
design, but a clearer expres-
sion of its fundamentals.
Adaptability, collaboration,
and responsiveness have
always been part of good
design practice. The current
situation has simply brought
them to the forefront.
For the design community
in the Middle East, the
approach has been steady
rather than reactive. By
maintaining continuity,
supporting one another,
and focusing on meaning-
ful outcomes, designers
are demonstrating that
creativity does not pause in
uncertain times. Instead,
it adjusts, refines, and
continues to contribute. In
doing so, the community
is not only navigating the
present moment but also
shaping a more resilient and
thoughtful future for design
in the region.
Dr. Mohamed Al-Musleh, Head of School of Textiles and Design at
Heriot-Watt University Dubai
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design-middleeast.com
16
Precision
BUILT
on
NEWLY APPOINTED CEO AT OLSEN & PARTNERS, CAN
BUYUKCELEN IS REDEFINING DESIGN AND BUILD THROUGH
INTEGRATION, DISCIPLINE, PRECISION, AND A SHARPER
UNDERSTANDING OF LUXURY AS EXPERIENCE.
F
or Can
Buyuk-
celen, ar-
chitecture
was never
an abstract
ambition—
it was
something lived, observed,
and absorbed from the very
beginning. Growing up in a
family of architects, he didn’t
just see buildings; he under-
stood the thinking, discipline,
and responsibility behind
them. That early immer-
sion shaped a mindset that
continues to guide him today.
Now, as the newly appointed
CEO of Olsen & Partners, Can
brings that deeply personal
foundation into a leader-
ship role defined by clarity,
accountability, and intent—at
a time when the industry
demands more than ever from
those shaping it.
BUILT ON FOUNDATIONS,
DRIVEN BY EXPERIENCE
There is a certain quiet
conviction that comes from
growing up within a disci-
pline—where understanding
is not taught in isolation,
but built over time. For Can,
architecture was never distant
or conceptual; it was immedi-
ate and real, forming the basis
of how he sees both design and
responsibility today.
“I have been around archi-
tecture from the very begin-
ning. Growing up in a family
of architects meant design
and construction were always
around me—it was never an
abstract career choice, but
something real that I under-
stood early on. My education
built on that foundation, and
over time I came to see space
not just as a physical outcome,
TEXT: ROMA ARORA | PHOTOGRAPHY: JOEL AMPARO
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
17
Design and build are deeply
rooted in Can Buyukcelen’s
family history. A third-
generation architect, he
follows a legacy shaped by
both his grandfather and
parents, making him the
fourth architect in his family.
For him, architecture was
never an abstract concept—
it was an everyday reality,
discussed at the table and
experienced firsthand in the
real world.
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18
Tranquility
BRUNO GUÉLAFF, DESIGN DIRECTOR AT STUDIO BRUNO GUÉLAFF, IS THE
VISIONARY VISIONARY BEHIND THE ARCHITECTURE, INTERIOR DESIGN AND THE
CREATOR OF THE OPULENT SPACES OF THIS NEW LANDMARK, LEADING THE
PROJECT WITH A UNIQUE BLEND OF CREATIVITY AND PRECISION.
Cover Story
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19
This beautiful residential apartment in Nad Al Sheba
exudes refined luxury and timeless design.
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design-middleeast.com
20
but as an experience shaped by
clarity, discipline, and responsibility
in execution,” he says.
This idea of experience sits at the
heart of his thinking. His academic
grounding in architectural history,
philosophy, and perception didn’t
just add layers of knowledge—it
refined his sensitivity to space, to
people, and to the unseen qualities
that define how environments are
lived in.
“Leadership goes beyond
giving direction. It is about creating
environments—both physical and
organisational—where clarity,
intention, and experience come
together,” he adds.
A GLOBAL LENS ON DESIGN
AND DELIVERY
Exposure to different parts of the
world has given Can a perspective
shaped not by one ideology, but by
contrast. Each geography intro-
duced a different rhythm—Europe’s
patience and permanence, North
America’s efficiency and logic,
and the Middle East’s relentless
ambition.
“Each region has directly influ-
enced my thinking about design and
delivery. In Europe, there is a strong
respect for heritage and detail,
with a clear focus on longevity. In
North America, there is a stronger
emphasis on efficiency, systems,
and scalability. The Middle East
operates with a different level of
ambition and speed, driving innova-
tion,” he explains.
These experiences didn’t frag-
ment his approach—they strength-
ened it. They taught him that while
methods may differ, principles must
remain constant.
“There is no single way to ap-
proach a project. It comes down to
understanding context and adapting
accordingly, while maintaining
consistency in quality, accountabil-
ity, and clarity across every stage,”
he says.
In a region like the Middle East,
where expectations are continuous-
ly evolving, this balance between
adaptability and control becomes
not just valuable—but essential.
INTEGRATION AS STRATEGY,
NOT STRUCTURE
At Olsen & Partners, Can’s focus is
clear, but far from simple. It is about
bringing cohesion to an industry
often defined by fragmentation—
aligning design, technical expertise,
and delivery into a single, unified
system.
“Right now, I am focused on
elevating Olsen & Partners by
strengthening connections across
all departments. We are moving
towards a more integrated model
where design, technical, and de-
livery teams work as one cohesive
system,” he says.
This is not just an operational
shift—it is a philosophical one. A
move toward accountability that
extends across every phase of a
project.
“Integration means full accounta-
bility throughout the entire project
lifecycle. This structure allows us
to operate as a single, coordinated
system rather than separate teams
Cover Story
THERE IS NO SINGLE WAY TO APPROACH
A PROJECT. IT COMES DOWN TO
UNDERSTANDING CONTEXT AND
ADAPTING ACCORDINGLY, WHILE
MAINTAINING CONSISTENCY IN QUALITY,
ACCOUNTABILITY, AND CLARITY ACROSS
EVERY STAGE.
This project in Nad Al Sheba, Dubai, by Olsen & Partners is pure chic, seamlessly
blending style with comfort.
“
”
Page 23
21
design-middleeast.com
working in isolation. It reduces frag-
mentation, improves communication,
and gives us better control over quality,
cost, and timelines,” he explains.
For clients, this clarity transforms
the experience. What is often complex
becomes seamless—what is fragment-
ed becomes cohesive.
“It creates a clear and seamless ex-
perience, working with one entity that
is fully responsible for both the vision
and the delivery,” he adds.
Yet, even as the company evolves,
Can remains grounded in its origins—
aware that growth must be intentional,
not disruptive.
“It is important to respect the found-
er and honour the legacy the company
was built on. Growth should not come
at the expense of identity,” he notes.
DISCIPLINE, SYSTEMS, AND
CONSISTENCY AT SCALE
If design is vision, precision is what
brings it to life. For Can, delivering
high-value, complex projects require
more than creativity—it demands
"EXCELLENCE
IS NOT ACHIEVED
IN ONE PHASE—IT
MUST CARRY
THROUGH EVERY
STAGE.”
Page 24
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design-middleeast.com
22
IT CAN BE TEMPTING TO REDUCE
EXPECTATIONS DURING CHALLENGING
PERIODS, BUT THAT IS WHEN PRECISION
MATTERS MOST.
“
”
structure, precision, and consisten-
cy at every level.
“High-value projects are complex
by nature, so consistency comes
from structure. It requires strong
systems, disciplined processes, the
right people, and the integration of
technology and digital tools at every
stage,” he says.
There is a quiet rigor in this
approach—a belief that excellence
is not achieved in moments, but
sustained through process.
“Attention to detail must remain
constant from the initial concept
to the final execution. Excellence
is not achieved in one phase—it
must carry through every stage,” he
explains.
Even in uncertain times, this pre-
cisionbecomes the anchor. “It can
be tempting to reduce expectations
during challenging periods, but that
is when precision matters most. By
staying structured and focused, we
were able to sustain progress while
maintaining the level of quality
expected,” he adds.
REDEFINING LUXURY
THROUGH EXPERIENCE
Luxury, in Can’s view, is no longer
defined by scale or spectacle. It has
shifted toward something quieter,
more intentional—something that
is felt as much as it is seen.
“Luxury is not about cost or scale.
It is about quality and experience.
It involves creating environments
that feel thoughtful, intentional,
and effortless,” he says.
Across Olsen & Partners’ portfo-
lio—spanning high-end residences
in Jumeirah Bay, Emirates Hills,
Dubai Hills, Dubai South, and Abu
Dhabi—this philosophy is becoming
increasingly evident. These are not
just projects of scale, but of depth—
where every detail contributes to a
larger, cohesive whole.
Cover Story
Page 25
design-middleeast.com
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
23
“True luxury often lies in subtlety—in the
proportions, materials, detailing, and the
way everything comes together. It is also
about how a space makes people feel.
Comfort, calm, and a sense of belonging
are just as important as visual appeal,”
he explains.
Client expectations are changing rap-
idly, and luxury means different things to
different people—something Can knows
well. “Over the past five to ten years, the
way people live and interact with space
has shifted significantly. This directly
impacts what clients value today, from
well-being and functionality to adapt-
ability and long-term performance,” he
asserts.
LOOKING AHEAD: INTEGRATION,
INNOVATION, AND IMPACT
Looking forward, Can sees a region—and
an industry—defined by possibility.
The Middle East continues to push
boundaries, creating a landscape where
ambition meets execution, and ideas are
realised at scale.
“The Middle East stands out for its
vision, ambition, and openness to
innovation. With advancements in AI,
automation, and digital tools, the pos-
sibilities today go far beyond what was
considered achievable just a few years
ago,” he says.
At Olsen & Partners, the path ahead is
grounded in integration, strengthened by
systems, and driven by people.
“Our focus will be on integration,
consistency, and people. Delivering the
highest level of design and build quality
starts with strong teams, clear systems,
and disciplined processes. To be the best,
you need the best,” he says.
And ultimately, his vision resolves into
something both simple and powerful—an
alignment of intent, execution, and
experience that defines not just projects,
but the way people live within them.
“Luxury is evolving toward a more
refined and intelligent definition. It is
no longer just about how a space looks,
but how it performs, how it adapts, and
how it supports the way people live over
time,” he concludes.
“LUXURY IS NOT
ABOUT COST OR
SCALE. IT IS
ABOUT QUALITY
AND
EXPERIENCE.
IT INVOLVES
CREATING
ENVIRONMENTS
THAT FEEL
THOUGHTFUL,
INTENTIONAL,
AND
EFFORTLESS.”
The project in Jumeirah Golf Estates, Dubai, by Olsen & Partners crafts a residence where contemporary elegance meets effortless luxury.
Page 26
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
design-middleeast.com
24
Having led several prestigious
properties, what makes Sheraton
Grand London Park Lane uniquely
special to you, both historically
and operationally, within London’s
competitive luxury hospitality
landscape?
Sheraton Grand London Park Lane is
truly one of London’s most distinctive
hotels because it represents an
authentic piece of the city’s hospitality
heritage. Originally opened in 1927,
the hotel remains one of the finest
examples of Art Deco architecture
in London, and it has long served
as a social hub for generations of
guests, from socialites to international
travellers. What makes it particularly
special is the balance between its
Décor Review
As Sheraton Grand London Park Lane
approaches its centenary, General Manager Jason Pinchbeck reflects on preserving its Art
Deco design legacy, reimagining icons like Palm Court, and shaping a modern luxury experience
for today’s global traveller in Mayfair.
The interiors offer a sense of effortless elegance, with clean lines and thoughtfully curated
décor
“Preserving the heritage of
Sheraton Grand London
Park Lane is central to our
identity, particularly as
we approach the hotel’s
centenary. At the same
time, we recognise that
modern luxury travellers
expect comfort,
innovation and
personalised experiences.”
A century
shaped by
design
Page 27
design-middleeast.com
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
25
Palm Court reimagined, where Art Deco elegance meets contemporary design in a timeless Mayfair setting .
historic character and its ability to remain relevant within
today’s luxury market. Operationally, we focus on delivering
contemporary service and experiences while preserving
the personality and heritage that make the property unique.
Being located in Mayfair, overlooking Green Park and within
walking distance of London’s most iconic landmarks also
allows us to offer guests an experience that feels both
authentically London and globally refined.
As the hotel approaches its centenary, how do you
balance preserving its celebrated Art Deco heritage
while continuously modernising the guest experience for
today’s global traveller?
Preserving the heritage of Sheraton Grand London Park
Lane is central to our identity, particularly as we approach
the hotel’s centenary. At the same time, we recognise that
modern luxury travellers expect comfort, innovation and
personalised experiences. Our approach is to respect the
original architectural character while carefully evolving
the guest experience. For example, our guest rooms were
redesigned to reflect the elegance of the Art Deco era while
incorporating contemporary comforts and amenities. More
recently, the renovation of Palm Court demonstrates how
heritage spaces can be reimagined for today’s guests while
maintaining the glamour and design language of the 1920s.
It is about honouring the past while ensuring the hotel
continues to feel vibrant and relevant.
The Palm Court renovation beautifully reinterprets 1920s
glamour — what was your strategic vision behind this
transformation, and how does it elevate the hotel’s social
identity?
Palm Court has always been the social heart of the hotel,
and our vision was to revitalise that spirit while celebrating
its historic design. The renovation was led by Areen Design
and draws heavily on Art Deco influences, including brass
detailing, rich textures and geometric design elements
inspired by textile designer Marion Dorn. The restored stained
Page 28
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design-middleeast.com
26
glass dome remains
the centrepiece of the
space, allowing light to
flood the lounge and
reinforcing the elegance
of the room. The aim
was to create a setting
that feels both timeless
and contemporary,
encouraging guests
to gather, socialise
and enjoy experiences
such as afternoon tea,
cocktails and live piano
performances. In many
ways, the transformation
allows Palm Court to
continue its legacy as a
vibrant meeting place in
Mayfair while appealing
to a new generation of
international guests.
With Mayfair constantly
evolving, how does
the hotel maintain
relevance among
discerning international
and Middle Eastern
guests seeking
both heritage and
contemporary luxury?
Mayfair is one of
London’s most dynamic
and prestigious
neighbourhoods, and
our role is to offer an
experience that reflects
both its heritage and its
modern lifestyle. Guests
today, particularly from
markets such as the
Middle East, are looking
for authentic experiences
alongside contemporary
luxury. Our approach is to
provide a sense of place
through design, service
and gastronomy while
ensuring every aspect of
the guest journey feels
modern and personalised.
The location itself is a
major advantage, with
immediate access to
luxury shopping, cultural
landmarks and the
West End. At the same
time, we continuously
evolve our food and
beverage concepts
and guest experiences
to ensure the hotel
remains relevant for
both returning guests
and first-time visitors to
London.
Décor Review
Page 29
design-middleeast.com
27
The interiors of the rooms exude
understated elegance, blending
contemporary comfort with refined
detailing.
You previously led iconic
luxury hotels — how has
your leadership philosophy
evolved, and how do you
apply those lessons at
Sheraton Grand London Park
Lane?
Over the years, my leadership
philosophy has increasingly
focused on people,
authenticity and creating a
strong sense of culture within
the hotel. Luxury hospitality
is ultimately about human
connection, and the most
successful properties are
those where teams feel
empowered to deliver genuine
service. My experience across
several prestigious hotels has
taught me the importance
of balancing operational
excellence with creativity and
personality. At Sheraton Grand
London Park Lane, this means
encouraging our teams to
embrace the hotel’s heritage
while continuously finding new
ways to enhance the guest
experience.
Culinary experiences are central
to a hotel’s identity — how do
Executive Chef James Dugan
and the wider team contribute to
positioning the property as a dining
destination?
Our culinary team plays a
fundamental role in shaping the
identity of the hotel. Executive
Chef James Dugan brings over
two decades of experience within
luxury hospitality and has a strong
understanding of both classic
and contemporary dining. Under
his leadership, the culinary team
focuses on creating experiences
that reflect the personality of each
venue within the hotel. Mercante
offers an inviting Italian dining
concept inspired by the energy of
traditional markets, while Palm Court
delivers a refined yet relaxed setting
for afternoon tea and cocktails. The
team’s ability to combine creativity
with high-quality ingredients
ensures that our dining venues
appeal to both hotel guests and local
Londoners.
Afternoon tea at Palm Court is
considered one of London’s finest
— how do you ensure it remains
authentic to tradition while
continuously innovating?
Afternoon tea is a deeply rooted
British tradition, and maintaining
authenticity is essential. At the
same time, guests today appreciate
creativity and storytelling within
the experience. With the reopening
of Palm Court, our pastry team has
developed an afternoon tea that
celebrates the glamour of the Art
Deco era while staying true to the
classic structure of the tradition.
Elements such as the Golden Lemon
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
design-middleeast.com
28
Meringue Dome, inspired by the
stained glass ceiling, bring a visual
and narrative dimension to the
menu. The goal is to honour tradition
while allowing the experience to
evolve through design, flavour and
presentation.
As part of Marriott International,
how do global brand standards
integrate with the individuality
and historic character that define
Sheraton Grand London Park Lane?
Being part of Marriott International
provides a strong global framework
in terms of service standards,
technology and operational
expertise. However, each property
within the portfolio has its own
identity, and that individuality is
incredibly important. At Sheraton
Grand London Park Lane, we embrace
Marriott’s commitment to excellence
while ensuring the hotel’s Art Deco heritage and personality
remain central to the guest experience. The goal is to combine
the reliability of a global brand with the authenticity of a historic
London landmark.
The hotel has long been a gathering place for socialites and
cultural figures — how do you cultivate that same vibrant
social energy in today’s hospitality environment?
Hospitality today is very much about creating spaces where
people naturally come together. Historically, Sheraton Grand
London Park Lane has always been a place where guests, locals
and cultural figures gathered, and we continue to build on that
legacy. Spaces like Palm Court are designed to encourage social
interaction, whether through afternoon tea, cocktails or live
piano evenings. By combining atmosphere, design and engaging
experiences, we create an environment that feels lively and
welcoming while staying true to the hotel’s social heritage.
Looking ahead to 2027 and the hotel’s 100-year milestone, what
legacy do you hope to shape during your tenure as General
Manager?
As we approach the centenary, my goal is to ensure Sheraton Grand
London Park Lane remains both a celebrated historic landmark and
a modern destination for international travellers. The renovation of
Palm Court is an important step in this journey, as it demonstrates
how we can honour the past while evolving for the future. Ultimately,
the legacy I hope to shape is one where the hotel continues to be
recognised as one of London’s most distinctive Art Deco hotels,
offering exceptional service, memorable experiences and a sense of
place that guests remember long after they leave.
Décor Review
Chef James Dugan
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D E S I G N M I D D L E E A S T | M AY 2 0 2 6
30
Gold Sponsors
Silver Sponsor
Platinum Sponsor
brought to you by
Page 33
R
iyadh shimmered
with
ambition
April 21, as the
Construction &
Design Innovation
Summit Saudi 2026
drew architects,
developers, consultants and
visionaries into a kaleidoscopic
exchange of ideas. Throughout
the morning, the Saudi capital
became a crucible of dialogue,
where the construction and
design industry unpacked the
forces shaping its future.
C o n v e r s at i o n s
ro a m e d
from sustainable materials
and innovative fit-outs to
digital methodologies, smart
project management and the
architectural ambitions of
Vision 2030. Panels probed
the rise of green building, the
promise of AI-led design, and
the choreography of mega-
developments now redefining
the Kingdom’s silhouette.
Beyond the stage, corridors
hummed with handshakes, fresh
alliances and the unmistakable
buzz of an industry in bold
reinvention. Networking flowed
easily, learning landed deeply,
and ideas travelled faster than
blueprints.
By close of play, Riyadh had
delivered far more than a
summit. It was a glittering
blueprint for the Kingdom’s
brave new tomorrow.
Where
Tomorrow
Took Shape
design-middleeast.com
31
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
Page 34
32
The panel zeroed in on the seismic shifts redrawing construction and design, each
speaker bringing a distinct lens. Discussions opened on reprioritisation, where
panellists argued that projects must now deliver value, identity and functionality
at every stage rather than waiting for final completion. Speakers then turned to
delivery, emphasising the rise of disciplined, milestone-driven models, with sharper
approvals, stronger governance and phased execution helping to dial down risk.
The conversation pivoted to build quality and cost certainty, where one voice
spotlighted sustainability and lifecycle efficiency as the new north stars of decision-
making. Investment came next, with panellists noting a clear pivot from scale-led
ambition to value-led growth, anchored in proven demand and realistic timelines.
The session closed on the human dimension, as speakers stressed that projects
were increasingly shaped by how people used and experienced spaces from day
one. It captured an industry recalibrating with poise.
SAUDI VISION 2030 REPRIORITISED:
WHAT’S CHANGING IN DESIGN, DELIVERY,
CONSTRUCTION, AND INVESTMENT
PANEL 1
MODERATED BY
John
Fekete
Aziza
Zare
Paolo
Testolini
Ibrahim
Atta-Apau
Fahad
Siddiqui
General Manager Saudi
Arabia, CBRE Middle East
Country Manager KSA,
MillerKnoll
Global Director,
Masterplanning | ERA-co
(Part of the 7C Network)
Operations Director
- Digital Consultancy,
Mace
Chief Executive Officer,
AMAQ Design & Build —
Saudi Arabia and UAE
design-middleeast.com
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
Page 35
# D E S I G N K S A AWA R D S
The panel turned its lens to AI and its sweeping reshaping of Saudi Arabia’s built
environment, each speaker offering a distinct angle on the kingdom’s next chapter.
Discussions opened on AI adoption, with panellists arguing that the rush of data
centres, cloud facilities and digital infrastructure was firmly positioning Saudi
Arabia as a regional technology hub. Speakers then turned to design, emphasising
how AI-driven infrastructure was nudging architects toward flexibility, resilience,
modularity and future scalability in increasingly technical environments. The
conversation pivoted to energy, where one voice spotlighted the surge in
demand pushing fresh investment into renewables, grid resilience and sustainable
cooling, all in lockstep with Vision 2030. Investment came next, with panellists
noting how AI-led industries were drawing global talent and lifting demand for
premium workplaces, housing and mixed-use destinations. The session closed
on government strategy, as speakers stressed that state-backed AI initiatives were
unlocking long-term capital across future-ready cities.
HOW AI & DATA INFRASTRUCTURE ARE
DRIVING NEW DEMAND IN SAUDI ARABIA
PANEL 2
MODERATED BY
Samer
Abu Alia
Maged
Elhamady
Ahmed
ElHadidi
Mohyeddine
Al-Khatib
Adil Amin
Vibha Mehta
Chief Operating Officer, ID
Works
Digital Integration &
Information Manager, KEO
International Consultants
Project Manager, WSP
Middle East
Manager of Digital
Services, Khatib & Alami
Director of Interior Design,
Bluhaus, a TP Bennett
Company
Editor in Chief,
Construction Business
News ME
33
design-middleeast.com
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
Page 36
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
design-middleeast.com
34
The panel focused its attention to Saudi Arabia’s leisure and hospitality boom, with
each speaker tracing how the kingdom’s destinations were being reimagined.
Discussions opened on integration, with panellists arguing that projects demanded
seamless choreography between architecture, interiors and the visitor experience.
Speakers then turned to delivery, emphasising how the scale and speed of
development were stretching contractors, with tight timelines, supply-chain
pressures and workforce availability testing quality and efficiency. The conversation
pivoted to design philosophy, where one voice spotlighted experience-led,
culturally rooted spaces engineered to land from day one, since future phases
could not be relied upon to deliver the intended impact or ambience. Panellists
then noted that disciplined methods were essential to bringing hospitality assets
in on time and within budget. The session closed on collaboration, as speakers
stressed that success hinged on designers, developers and contractors working in
lockstep to deliver projects that were buildable, cost-effective and unforgettable.
SAUDI ARABIA’S LEISURE AND
HOSPITALITY BOOM: OPPORTUNITIES,
CHALLENGES, AND THE VISITOR
PANEL 3
MODERATED BY
Matthew
McLean
Jarrod
Schlemmer
Turab
Saleem
Robert
Carver
Mohamad
Rabih Itani
Market Director Leisure,
AtkinsRealis
Director, Aedas
CEO, Perfetti Hospitality
Head of Cost
Management, Project &
Development Services
KSA, JLL
Real Estate Consultant
Page 37
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35
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
Page 38
BY ROMA ARORA | PHOTOGRAPHY: JOEL AMPARO
T
he Design Middle East Awards KSA 2026
turned out to be far more than we had
anticipated—especially given the uncertainty
surrounding the industry in recent times.
Held at the elegant Fairmont Riyadh on April
22, 2026, the evening unfolded as a truly spectacular
celebration of design excellence.
The ballroom was filled with the region’s most
influential architects, designers, developers, and industry
leaders—creating a powerful “who’s who” moment for the
Kingdom’s rapidly evolving design landscape. Despite
challenges, the energy in the room reflected resilience,
innovation, and a shared commitment to pushing
boundaries.
From architects and designers to emerging talents,
fit-out contractors, and consultancy firms, the awards
spotlighted projects and professionals redefining Saudi
Arabia’s built environment.
A big round of applause to our Sponsors:
Platinum Sponsor: ID Works
Gold sponsor: Numai Real Estate & Herman Miller
Design Leads the Kingdom
The Design Middle East Awards KSA 2026 brought the
Kingdom’s design community together for a powerful night of
resilience, innovation, and excellence at Fairmont Riyadh.
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
36
design-middleeast.com
2026
AWARDS
KSA
GOLD SPONSORS
PLATINUM SPONSOR
Page 39
All Cheers for the Winners of the Design Middle East Awards KSA 2026
BEST FUTURE PROJECT | SUMOU- DLR GROUP
HOSPITALITY PROJECT OF THE YEAR | THE RED PALACE- AEDAS
INTERIOR FIT-OUT PROJECT OF THE YEAR |NEOM TONOMUS HQ- IDWORKS
HEALTHCARE PROJECT OF THE YEAR | AL ANSAR HOSPITAL, MADINAH- RSO ARCHITECTURE
MIXED-USE DEVELOPMENT OF THE YEAR | MAKKAH TOWNSHIP- ERA-CO / WOODS BAGOT
INNOVATION IN DESIGN | INC KSA OFFICE- INC KSA
SUSTAINABLE PROJECT OF THE YEAR | EJADA HQ, RIYADH- AMAQ
DESIGN & BUILD PROJECT OF THE YEAR | SALWAN TOURISM DEVELOPMENT COMPANY HQ- IDWORKS
REFURBISHMENT PROJECT OF THE YEAR | SKODA SHOWROOM, JEDDAH-
AL RAMSAT CONTRACTING COMPANY
LANDSCAPE PROJECT OF THE YEAR | DARIN PALACE & HERITAGE TOWN- DAR AL OMRAN –
RASEM BADRAN & SHARQIA DEVELOPMENT AUTHORITY
RESIDENTIAL PROJECT OF THE YEAR | THE SYMMETRY RESIDENCE- ARWA DESIGNS
MASTER PLAN OF THE YEAR | THE OBEROI AT WADI SAFAR- AEDAS
RETAIL PROJECT OF THE YEAR | AROYA CRUISE LINE- BRAND CREATIVE
LIGHTING PROJECT OF THE YEAR | QIDDIYA WELCOME CENTER- ALUZO LIGHTING DESIGN
COMMERCIAL PROJECT OF THE YEAR | EMIRATES NBD KSA NEW HEADQUARTERS- BLUEHAUS
CONSULTANT OF THE YEAR | HOUSE OF CONSULTING OFFICE
ARCHITECTURE FIRM OF THE YEAR | DLR GROUP
INTERIOR DESIGN FIRM OF THE YEAR | BLUEHAUS
BEST WORKPLACE OF THE YEAR | AMAQ
FIT-OUT FIRM OF THE YEAR | INC KSA
WOMAN ICON OF THE YEAR | SALWA AL SABBAGH- DAR AL OMRAN – RASEM BADRAN
BREAKTHROUGH ARCHITECT OF THE YEAR | TARAS KASHKO- ERA-CO / WOODS BAGOT
PROJECT MANAGER OF THE YEAR | AHMED HAMDY- INC KSA
INTERIOR DESIGNER OF THE YEAR | AMBER PETERS- BLUEHAUS
FIT-OUT LEADER OF THE YEAR | SAMER ABUALIA- IDWORKS
ARCHITECT OF THE YEAR | DR. SAMI AL SABBAGH- DAR AL OMRAN – RASEM BADRAN
CEO OF THE YEAR | DR. KAMEL MOHAMED- AL RAMSAT CONTRACTING COMPANY
design-middleeast.com
37
RABIH NAJM, MANAGING DIRECTOR AT
BNC MEDIA GROUP, WELCOMED THE
AUDIENCE AT THE FOURTH ANNUAL
DESIGN MIDDLE EAST AWARDS KSA 2026
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
# D E S I G N AWA R D S K S A
Page 40
38
design-middleeast.com
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
38
B
est Future Project was won by SUMOU
by DLR Group. SUMOU represents a
progressive rethinking of the modern
city block, bringing together residential,
commercial, retail, and public realms into one
cohesive destination. Located in Al Khobar, the
development responds to the city’s rapid growth
and evolving urban demands by creating a space
that supports both economic activity and everyday
life.
Rather than a collection of standalone buildings,
SUMOU is conceived as an integrated
environment where different functions coexist
seamlessly. Residential towers, offices, hospitality,
retail, and the headquarters of Sumou Investment
Global are unified by a shared vision—to create a
place that remains active and engaging throughout
the day.
At the core of the project is connectivity. Carefully
designed pedestrian pathways, public spaces, and
active retail frontages encourage movement and
interaction, making the development feel open
and accessible. The ground level plays a key role,
activated by social and commercial elements
that draw people in and extend the energy of the
surrounding city.
SUMOU ultimately sets a benchmark for future-
ready urban developments, where design,
functionality, and community are brought together
to create lasting value.
/// PROJECT AWARDS
BEST FUTURE PROJECT
Sumou
/DLR GROUP
2026
AWARDS
KSA
Page 41
39
# D E S I G N M E AWA R D S
39
/// PROJECT AWARDS
HOSPITALITY PROJECT OF THE YEAR
The Red Palace
/AEDAS
A
edas won the Hospitality Project of the Year
for The Red Palace
The Red Palace, one of Saudi Arabia’s
most iconic landmarks dating back to the 1940s,
is being reimagined as a 70-key ultra-luxury
hotel by Boutique Group, with Aedas leading the
architectural vision. Once a seat of governance
and a witness to key national moments, the
palace holds deep cultural significance, making its
transformation both sensitive and ambitious.
The design carefully restores the building’s original
character, blending Najdi architectural elements
with refined Art Deco influences. This approach
creates a seamless dialogue between heritage
and contemporary luxury, ensuring the past is
preserved while adapting to modern hospitality
expectations.
The development will feature world-class suites,
signature dining, wellness and event spaces, along
with curated cultural programs that celebrate
Saudi heritage. Landscaped gardens and rooftop
experiences further enhance the offering, creating
immersive moments for guests.
More than just a hotel, The Red Palace is
envisioned as a cultural destination—one that
aligns with Vision 2030’s tourism and heritage
ambitions while setting a new benchmark for
luxury rooted in authenticity.
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Winning Interior Fit-Out Project of the
Year, NEOM Tonomus HQ by Idworks
represents a bold step into the future
of digital living, set within the visionary landscape
of NEOM. Designed as a hub for innovation, the
project reflects a forward-thinking approach where
technology, entrepreneurship, and collaboration
come together to create a dynamic and future-ready
workplace.
Conceived as a magnet for global talent and ideas,
the Tonomus Innovation Hub is more than just an
office—it is a vibrant ecosystem that fosters creativity,
connectivity, and knowledge exchange. The design
responds to this ambition through flexible layouts,
advanced technological integration, and carefully
curated spaces that encourage interaction and
collaboration. Every detail is aligned with NEOM’s
larger vision of redefining how people live, work, and
engage with technology.
The fit-out demonstrates exceptional execution,
combining precision, innovation, and a deep
understanding of user experience. Clean lines,
contemporary materials, and intelligent spatial
planning create an environment that is both functional
and inspiring. At the same time, the project maintains
a strong narrative—reflecting a nation in motion, where
design is purposeful and technology is transformative.
Together, the Tonomus HQ stands as a benchmark
for next-generation workplaces, where every space
tells a story of what’s next
Neom Tonomus Hq
/IDWORKS
/// PROJECT AWARDS
INTERIOR FIT-OUT PROJECT OF THE YEAR
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
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l Ansar Hospital, Madinah was declared
Healthcare Project of the Year, with
RSO Architecture behind the winning
design. Al Ansar Hospital in Madinah stands
as one of the most significant healthcare
infrastructure developments currently
underway in Saudi Arabia. Designed as a next-
generation emergency hospital capable of
operating under extreme demand conditions, it
sets a new benchmark for healthcare design,
operational resilience, and clinical planning in
the region.
Scheduled for completion in 2026, the
project is a key part of the Kingdom’s Vision
2030 healthcare transformation. It is also the
first healthcare Public-Private Partnership
(PPP) hospital in Saudi Arabia, introducing a
new model for infrastructure delivery and long-
term operational accountability.
The hospital is designed to serve both
Madinah’s residents and the millions of pilgrims
who visit annually for Hajj and Umrah. These
seasons create one of the most demanding
healthcare environments globally, with
emergency visits ranging from around 900 per
day in off-peak periods to over 2,000 during
peak times.
In response, the hospital moves beyond
traditional models focused on bed capacity.
Instead, it is conceived as a high-performance
system centred on patient flow, operational
efficiency, and the ability to scale rapidly under
pressure—ensuring consistent, high-quality
care even in the most challenging conditions.
Al Ansar Hospital, Madinah
/RSO ARCHITECTURE
/// PROJECT AWARDS
HEALTHCARE PROJECT OF THE YEAR
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/// PROJECT AWARDS
MIXED-USE DEVELOPMENT OF THE YEAR
Makkah Township
/ERA-CO / WOODS BAGOT
D E S I G N M I D D L E E A S T | M AY 2 0 2 6
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ixed-Use Development of
the Year was won by Makkah
Township – ERA-Co / Woods
Bagot. Few places on earth hold
the profound spiritual and cultural
significance of Makkah. Each year,
millions of pilgrims travel from across the
globe to perform Hajj and Umrah, creating
an atmosphere of unity, humility, and
shared purpose. It is an experience that
is not only spiritual but deeply communal,
reinforcing a sense of global belonging.
In response to this unique context,
the Makkah Township Masterplan
is conceived as more than an urban
development—it is envisioned as a
gateway that respects the sacredness
of place while supporting future growth.
The plan carefully balances tradition
with the practical demands of a growing
population and increasing numbers of
pilgrims.
At the heart of the project lies a vibrant
civic hub designed to enhance both the
pilgrim journey and everyday community
life. Acting as a physical and symbolic
anchor, it offers spaces for gathering,
reflection, commerce, and cultural
exchange. Designed to accommodate
large flows of people while maintaining
a human scale, it is not just a point of
transit but a destination that encourages
meaningful interaction and shared
experiences.
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I
nnovation in Design was won by INC KSA
Office – INC KSA
The INC KSA Office in Riyadh represents a
bold rethinking of workplace design in the Middle
East, where innovation is not applied as surface
expression but embedded deeply in materials,
fabrication logic, acoustic performance, and
spatial experience. Delivered as a full design-
and-build project, the office expands into a 900
m2 floor, setting a new benchmark for innovative
office environments in Saudi Arabia.
Rather than relying on imported systems
or off-the-shelf solutions, the project
challenges conventional practice by developing
bespoke design systems through inventive
reinterpretations of simple materials. The core
intent was to create a workspace that supports
clarity, collaboration, and creativity—visually,
acoustically, and emotionally.
At the heart of the project is the transformation
of PET felt into complex architectural forms. The
boardroom’s concave acoustic ceiling, composed
of hundreds of precisely assembled components,
showcases a fabrication method inspired by
3D logic, achieving both sculptural impact and
enhanced sound performance.
Across the workspace, acoustic systems are
treated as primary architectural elements, from
ribbed wall features to sculptural installations
and custom ceiling forms. The result is a highly
distinctive workplace where material ingenuity,
performance, and design merge seamlessly.
Inc Ksa Office
/INC KSA
/// PROJECT AWARDS
INNOVATION IN DESIGN
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E
jada HQ, Riyadh by AMAQ was named
Sustainable Project of the Year
Ejada HQ in Riyadh stands as a benchmark
for sustainable workplace design, combining
advanced technology with high-performance
environmental strategies. Delivered as a design-
and-build project by AMAQ, the headquarters
spans over 16,000 sqm across 13 floors, creating
a future-ready workspace for more than 1,000
employees.
Originally targeted to achieve LEED Gold
certification, the project exceeded expectations
by attaining LEED Platinum, reflecting a strong
commitment to sustainability at every level. The
design integrates energy-efficient systems, smart
technologies, and high-performance materials
to reduce environmental impact while enhancing
user comfort and productivity.
As the headquarters of a leading technology
company, the space embraces a forward-thinking
aesthetic, incorporating immersive experiences
and innovative features that align with Ejada’s
identity. Sustainability is embedded into the core
of the design, from HVAC and MEP systems to
lighting and material selection.
The project also demonstrates excellence in
execution, covering a wide scope including
joinery, millwork, IT infrastructure, and security
systems. By seamlessly integrating sustainability
with design, performance, and technology, Ejada
HQ sets a new standard for environmentally
responsible workplaces in the region.
Ejada Hq, Riyadh
/AMAQ
/// PROJECT AWARDS
SUSTAINABLE PROJECT OF THE YEAR
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# D E S I G N AWA R D S K S A
Salwan Tourism Development
COMPANY HQ
/IDWORKS
/// PROJECT AWARDS
DESIGN & BUILD PROJECT OF THE YEAR
S
alwan Tourism Development Company
HQ by Idworks won the Design &
Build Project of the Year, standing as
a refined expression of innovation, design
excellence, and future-focused thinking
within Saudi Arabia’s rapidly evolving
landscape. More than just a workplace,
the project reflects a broader narrative
of progress—aligned with the Kingdom’s
ambitious transformation.
Located at the heart of King Abdullah
Financial District, the headquarters redefines
the modern corporate environment. Spanning
an entire floor, the design carefully balances
elegance with efficiency, integrating smart
technologies, sustainable materials, and
human-centric planning principles. Every
element has been considered to enhance
both performance and experience, creating
a workspace that is as functional as it is
visually compelling.
The project demonstrates a seamless
design and build approach, where execution
precision meets design intent. Clean spatial
planning, refined material palettes, and
advanced systems come together to deliver
a cohesive and future-ready environment.
At the same time, the headquarters reflects
a strong corporate identity, reinforcing
Salwan’s position within Saudi Arabia’s
evolving tourism and development sector.
Ultimately, the project sets a benchmark
for workplace design in the Kingdom—
where innovation, sustainability, and user
experience converge to shape the next
generation of corporate environments.
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Skoda Showroom, Jeddah
/AL RAMSAT CONTRACTING COMPANY
/// PROJECT AWARDS
REFURBISHMENT PROJECT OF THE YEAR
T
riple Refurbishment Project of the Year
was won by Škoda Showroom, Jeddah –
Al Ramsat Contracting Company
The refurbishment of the Škoda Showroom in
Jeddah transforms a conventional automotive
retail space into a modern, customer-
focused environment. Delivered by Al Ramsat
Contracting Company, the project brings
together fit-out, civil, and MEP works to create a
seamless and elevated showroom experience.
At the heart of the transformation is a clear
shift towards a more welcoming and engaging
atmosphere. Clean brand aesthetics are paired
with warm materials, integrated greenery, and
carefully considered lighting, creating a space
that feels both contemporary and inviting. The
design moves beyond traditional showroom
layouts, focusing on how customers interact with
the space.
Efficient planning and clear zoning ensure
a smooth flow between display, consultation,
and service areas, enhancing both customer
comfort and operational efficiency. Every detail,
from material selection to lighting design,
has been thoughtfully executed to align with
Škoda’s brand identity while improving overall
functionality.
The result is a refined and future-ready
showroom that not only elevates the customer
experience but also sets a new benchmark for
design-led refurbishment in the automotive retail
sector.
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Darin Palace & Heritage Town- Dar Al Omran
/RASEM BADRAN & SHARQIA DEVELOPMENT AUTHORITY
/// PROJECT AWARDS
LANDSCAPE PROJECT OF THE YEAR
L
andscape Project of the Year was won by Darin Palace
& Heritage Town – Dar Al Omran / Rasem Badran &
Sharqia Development Authority
The Darin Palace & Heritage Town project is a
transformative cultural landscape that restores one of
the Gulf’s oldest settlements while reimagining it for
contemporary use. Located on Darin Island in Saudi
Arabia’s Eastern Province, the project addresses decades
of deterioration by revitalising the town as a cohesive and
immersive cultural environment.
Rather than treating heritage as isolated monuments,
the masterplan reconnects architecture, landscape, and
public spaces into a unified ecosystem. At its core is the
restoration of Darin Palace, alongside traditional coastal
houses, mosques, heritage corridors, and historic markets—
each carefully preserved using authentic materials and
craftsmanship to maintain the site’s identity.
The project goes beyond preservation to activate the public
realm. Streets, markets, and open spaces are reintroduced
as vibrant social connectors, encouraging community
interaction and cultural continuity. The palace itself becomes
a central cultural anchor, reinforcing a sense of place while
inviting new forms of engagement.
By blending heritage conservation with landscape design,
sustainability, and community activation, the project sets a
new benchmark for cultural regeneration—ensuring Darin’s
legacy is not only preserved, but lived and experienced for
generations to come.
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esidential Project of the Year was won by The
Symmetry Residence – Arwa Designs
The Symmetry Residence is a high-end
residential interior fit-out that redefines contemporary
Saudi living through a refined balance of material
richness, spatial clarity, and timeless elegance.
Designed by Arwa Designs, the project reflects
a thoughtful approach to both form and function,
creating a home that is sophisticated yet deeply
personal.
At the core of the design is a seamless transition
between formal and semi-formal living spaces.
The majlis, dining, and lounge areas are visually
and functionally interconnected, allowing for fluid
movement while maintaining distinct identities.
A strong architectural rhythm defines the space,
achieved through symmetry, layered materials, and
carefully controlled lighting.
A standout feature is the use of book-matched natural
stone, which anchors the dining area and serves as
a striking visual focal point. This is complemented by
bespoke joinery and a palette of soft neutral tones that
enhance the sense of calm and understated luxury
throughout the residence.
The result is a home that balances luxury with
restraint—elevating everyday living while maintaining
a strong sense of cultural identity and contemporary
relevance.
The Symmetry Residence
/ARWA DESIGNS
/// PROJECT AWARDS
RESIDENTIAL PROJECT OF THE YEAR
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# D E S I G N AWA R D S K S A
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/AEDAS
/// PROJECT AWARDS
MASTER PLAN OF THE YEAR
M
aster Plan of the Year was won by The Oberoi
at Wadi Safar – Aedas. The Oberoi at Wadi
Safar is an ultra-luxury hospitality destination
in Diriyah, Saudi Arabia, thoughtfully inspired by the
rural legacy of Najd architecture and the natural
context of the wadi. Designed to create a deep
emotional connection with place, people, and brand, the
masterplan offers a unique retreat that blends luxury
with authenticity.
The development is conceived as a date farm
landscape, featuring over 1,000 palm trees and a
collection of 60 villas, including Standard, Deluxe, and
a Presidential Suite. The layout is carefully planned to
ensure privacy, tranquillity, and a seamless integration
with nature. Guests arrive at the edge of the site, with
no vehicles visible within, transitioning through a series
of courtyards that lead into the heart of the experience.
At the core of the masterplan is the central falaj
axis, around which key public amenities are organised,
including all-day dining, a specialty restaurant, an infinity
pool overlooking the landscape, and fitness facilities.
The spa is positioned in a quieter northern zone,
enhancing the sense of retreat.
The result is a masterplan that balances heritage,
landscape, and luxury—creating an immersive Najdi
experience rooted in its surroundings.
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etail Project of the Year was won by AROYA
Cruise Line – Brand Creative
The AROYA Cruise Liner marks a bold shift
from traditional commercial interiors to a new era of
nautical retail design. Launched in January 2025,
the project blends the elegance of luxury cruising
with the richness of Saudi Arabia’s cultural heritage,
creating a unique retail experience at sea.
From concept to execution, the design brings
together innovative spatial thinking with strict
adherence to international maritime standards. This
balance between creativity and compliance allows
the interiors to function seamlessly within a cruise
environment while delivering a strong visual and
cultural identity.
Aroya Cruise Line
/BRAND CREATIVE
/// PROJECT AWARDS
RETAIL PROJECT OF THE YEAR
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At the heart of the design are four distinct
retail themes, each inspired by Arabian
heritage. These concepts celebrate tradition,
exploration, and the natural beauty of the region,
transforming retail spaces into immersive
storytelling environments. Materials, textures,
and detailing are carefully curated to reflect
authenticity while maintaining a contemporary
edge.
The result is more than a retail environment—it
is a curated journey that enhances the overall
cruise experience. By merging culture, design,
and functionality, AROYA sets a new benchmark
for retail innovation within the maritime and
hospitality sectors.
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he winner was the Qiddiya Welcome Center by Aluzo Lighting Design,
recognised for its striking façade lighting concept that captures movement,
anticipation, and identity. Reflecting Qiddiya’s vision as the future capital
of entertainment, sports, and culture in Saudi Arabia, the project transforms the
building into a dynamic threshold—marking a powerful moment of arrival for
visitors.
Rather than treating the façade as static, the design introduces controlled
illumination that enhances depth, rhythm, and architectural clarity. RGBW pixel-
addressable lighting allows seamless transitions between subtle white tones and
vibrant, programmable scenes for events and celebrations. Custom-integrated
luminaires ensure the lighting remains invisible, preserving the purity of the
architecture while eliminating glare.
Through a careful balance of innovation, restraint, and sustainability, the project
delivers a façade that feels illuminated, not lit—setting a new benchmark for
experiential lighting design in the region.
Qiddiya Welcome Center
/ALUZO LIGHTING DESIGN
/// PROJECT AWARDS
LIGHTING PROJECT OF THE YEAR
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# D E S I G N AWA R D S K S A
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he winner of the Commercial Project of the year
was Emirates NBD KSA New Headquarters by
Bluehaus, recognised for a design that goes
beyond spatial transformation to catalyse a cultural shift
towards sustainable banking. The renovation reimagines
the headquarters as a smart, future-ready workplace—
integrating advanced technology, adaptable environments,
and a strong focus on employee wellbeing.
Rooted in Saudi Arabia’s cultural heritage, the design
draws inspiration from traditions of hospitality, such as
the serving of dates and gahwa, fostering a sense of
community and connection. It also reflects a commitment to
environmental awareness, subtly referencing the protection
of endangered species like the Arabian leopard and
hawksbill sea turtle.
Spatially, the ground floor acts as a vibrant activation
zone, encouraging permeability and social interaction
through a hospitality-led sequence. The agile floor
supports evolving workstyles with modular planning and
collaborative zones, while the executive level introduces
refined materiality and spatial hierarchy suited to leadership
functions.
Balancing security, innovation, and cultural storytelling,
the project enhances both employee experience and client
engagement—setting a new benchmark for progressive,
sustainable commercial workplaces in the region
Emirates Nbd Ksa New Headquarters
/BLUEHAUS
/// PROJECT AWARDS
COMMERCIAL PROJECT OF THE YEAR
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T
he Consultant of the Year was House of Consulting Office (HCO),
recognised for over four decades of excellence in architecture,
engineering, and multidisciplinary design consultancy across Saudi Arabia
and the GCC. Founded in 1981, the fully Saudi-owned firm has played a pivotal
role in shaping the region’s built environment through innovative, technically
advanced, and future-ready solutions aligned with national development
ambitions.
With a team of over 400 professionals across Al Khobar, Riyadh, Jeddah,
and Bahrain, HCO seamlessly blends local expertise with global standards. Its
philosophy positions design as a responsibility—one that creates sustainable
environments, enhances communities, and delivers long-term value. This
approach is reflected in a strong design culture that merges architectural
creativity with engineering precision.
From industrial complexes to mixed-use developments and giga-projects, HCO
consistently delivers tailored, high-performance solutions. Its portfolio includes
collaborations with leading entities such as Saudi Aramco and major PIF projects
including NEOM, ROSHN, AMAALA, and Qiddiya, alongside Red Sea Global and the
Royal Commission for AlUla.
Through strategic partnerships and consistent delivery excellence, HCO
continues to set benchmarks for consultancy leadership in the region.
/ COMPANY AWARDS
Consultant of the Year
HOUSE OF CONSULTING OFFICE
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# D E S I G N AWA R D S K S A
D
LR Group was the winner of
Architecture Firm of the Year,
recognised for its integrated design
approach and consistent delivery of high-
performance projects across the Middle
East. Operating from its Dubai studio, the firm
brings architecture, interiors, and planning
together as one cohesive process—ensuring
clarity, efficiency, and design integrity from
concept to completion.
With a diverse portfolio spanning hospitality,
mixed-use, residential, workplace, and
masterplanning, DLR Group has delivered
standout projects for leading clients including
Emaar, Modon, and Kingdom Holding.
Key works such as the MAAD Mixed-Use
Development in Makkah, National Holding
Headquarters in Abu Dhabi, Waldorf Astoria
Madinah, and Sumou Mixed-Use Development
in Al Khobar highlight the firm’s ability to
respond to complex sites, evolving workplace
needs, and elevated hospitality standards.
What sets DLR Group apart is its 100%
employee-owned model, fostering
accountability, collaboration, and a shared
commitment to excellence. Sustainability
and technology are embedded into every
stage, ensuring future-ready, efficient, and
contextually responsive design solutions.
By combining global expertise with strong
regional insight, DLR Group continues
to shape the GCC’s built environment—
delivering projects that are not only visionary,
but enduring.
/ COMPANY AWARDS
Architecture Firm of the Year
DLR GROUP
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BLUEHAUS
/ COMPANY AWARDS
Interior Design Firm of the Year
W
inning Interior Design Firm of the Year, Bluehaus was
recognised for its people-first approach and growing
impact across the Middle East, particularly in Saudi
Arabia. With over 20 years of expertise in interior design,
architecture, and MEP engineering, the firm continues to deliver
resilient, forward-thinking environments rooted in creativity,
trust, and long-term relationships.
Now part of UK-based TP Bennett, Bluehaus has
strengthened its global reach while maintaining strong regional
insight. Since its founding in 2002, the firm has delivered over
350 projects, with its expanding Riyadh presence marking a
significant new chapter. Its portfolio spans ministries, global
corporations, and cultural destinations, including the Ministry
of Economy & Planning HQ, PIF Co-Builder, and SushiSamba in
KAFD. Ongoing work for clients such as HSBC, Accenture, and
British American Tobacco further highlights its leadership in
workplace design.
Supported by multidisciplinary teams across Riyadh, Dubai,
Abu Dhabi, and Manila, Bluehaus combines strategic thinking
with hands-on delivery. Its collaboration with AMC Cinemas
across multiple locations in KSA reflects its ability to create
tailored, experience-driven environments.
With a clear vision and strong regional commitment, Bluehaus
continues to shape the future of interior design in the Kingdom.
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AMAQ
/ COMPANY AWARDS
Best Workplace of the Year
W
inning Best Workplace of the Year, AMAQ was
recognised for its exceptional growth, people-first
culture, and commitment to excellence across the
region. 2025 marked a defining year, with AMAQ’s expansion
into the UAE through a luxury townhouse community in
Ajman—its first project as both developer and contractor,
reflecting a bold shift in strategy and quality control.
The company’s workforce grew significantly, increasing
from 316 to 507 employees within the year, creating nearly
200 new jobs in Saudi Arabia. This rapid growth was
supported by a strong HR framework and a culture that
ensured new employees felt welcomed and integrated.
AMAQ also demonstrated leadership in sustainability,
delivering multiple LEED Platinum and Gold projects, including
exceeding client expectations by upgrading a project from
LEED Gold to Platinum as part of its ESG commitment.
Employee wellbeing remained central, with initiatives such
as international retreats, company-wide gatherings, and
structured recognition programs like Employee of the Month.
Regular engagement activities, including Ramadan Iftar and
team events, reinforced a strong sense of community.
Through its focus on people, performance, and purpose,
AMAQ set a new benchmark for workplace culture in the
region.
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INC KSA
/ COMPANY AWARDS
Fit-Out firm of the Year
W
inning Fit-Out Firm of the Year, INC KSA was
recognised for delivering an exceptional portfolio of
high-profile commercial projects while maintaining
outstanding standards in quality, safety, and sustainability.
In 2025 alone, the firm completed 22 projects, contributing
to a total of 34 projects in KAFD and covering approximately
36,500 sqm of fit-out space.
Key projects included SURJ Sports Investment (PIF),
EY North & South Towers, HSBC, BNP Paribas, Standard
Chartered, Savills HQ, and leading international law firms such
as White & Case, Gibson Dunn, and Kirkland & Ellis. Ongoing
work for global entities including BlackRock, IMF, Baker Botts,
and Caterpillar further reinforced its strong client portfolio.
INC KSA’s achievements extend beyond delivery. The firm
recorded over 1.6 million working hours with zero fatalities
and zero lost time injuries, demonstrating a strong safety
culture. It also earned accolades such as Sustainable
Contractor of the Year 2025 and Sustainable Fit-Out Firm
of the Year 2024, alongside delivering multiple LEED Gold
projects.
With robust operational performance, a prestigious client
base, and a commitment to ESG and people development, INC
KSA continues to set the benchmark for fit-out excellence in
the Kingdom.
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/// INDIVIDUAL AWARDS
WOMAN ICON OF THE YEAR
W
inning Woman Icon of the Year,
Salwa Al Sabbagh is recognised
for her outstanding contribution
to landscape and urban design,
defined by ecological sensitivity,
cultural authenticity, and a strong human-centered
approach. As Head of the Landscape Department
at Dar Al Omran – Rasem Badran (DAO-Badran),
she plays a pivotal role in shaping large-scale
developments that seamlessly integrate landscape,
urban systems, and architecture.
With a Master’s in Urban Design and a background
in Landscape Design and Ecosystem Management
from the American University of Beirut, Salwa brings
over a decade of regional expertise. Her portfolio
includes landmark projects such as the King Salman
expansion of Qubaa Mosque, Humanization of
King Salman District, Al Khandaq Battle Project,
Wadi Sulai Landscape Masterplan, and Wadi Safar
Experience Center.
Her approach positions landscape as a key driver
of urban life—integrating natural systems, water-
sensitive strategies, and native planting to create
resilient, context-driven environments. She ensures
each project reflects cultural narratives while
enhancing livability and public engagement.
Through strong leadership, multidisciplinary
coordination, and a commitment to sustainable
development, Salwa continues to shape future-ready
cities aligned with Saudi Vision 2030.
SALWA AL SABBAGH /DAR AL OMRAN – RASEM BADRAN
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2026
AWARDS
KSA
/ HIGHLY COMMENDED / GEANINA MARIA SANDA- IDWORKS/
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# D E S I G N M E AWA R D S
/// INDIVIDUAL AWARDS
BREAKTHROUGH ARCHITECT OF THE YEAR
W
inning Breakthrough
Architect of the
Year, Taras Kashko
is recognised as
a visionary leader
in design and masterplanning, with
a strong presence in the Middle
East since 2016. His work spans
architecture, large-scale mixed-
use developments, and strategic
urban planning, reflecting a holistic
understanding of how cities,
landscapes, and buildings come
together to create meaningful
environments.
With nearly a decade of regional
experience, Taras has contributed to
some of the region’s most ambitious
projects, navigating complex
developments and collaborating with
global teams to translate bold visions
into impactful realities. His work has
gained international recognition,
featured in leading platforms such as
Designboom, Arch20, AIA Magazine,
Architect Magazine, and Trends
Magazine.
His design philosophy is rooted
in contextual and site-specific
solutions, drawing from cultural,
environmental, and spatial conditions
to shape contemporary architecture.
Combining data-driven analysis with
human-centered thinking, he creates
environments that enhance user
experience while ensuring long-term
sustainability.
Influenced by his tenure at Zaha
Hadid Architects, Taras brings
advanced design methodologies and
innovative thinking to every project.
His growing body of work positions
him as a key voice shaping the future
of architecture in the region.
TARAS KASHKO /ERA-CO / WOODS BAGOT
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# D E S I G N AWA R D S K S A
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62
A
hmed Hamdy won Project Manager of the Year award,
he was recognised for his exceptional leadership and
technical expertise in delivering complex commercial
fit-out projects across the Middle East. Specialising in
high-end corporate interiors, he has consistently translated
ambitious design concepts into high-quality, functional environments
while maintaining programme certainty, cost control, and stakeholder
confidence.
With a Bachelor’s degree in Construction Engineering and
Management from Cairo University and professional accreditation
through CIOB and PMI, Ahmed brings a strong foundation in project
management excellence. At INC KSA, he has played a key role in
delivering landmark projects, contributing to the firm’s reputation in
Saudi Arabia.
His portfolio includes the EY MENA Regional Headquarters in
KAFD, a 16,000 sqm, multi-phase project across 14 floors; the Boston
Consulting Group Riyadh office, blending cultural identity with global
standards; and the technically advanced TASARU Mobility Investments
office featuring immersive technologies. He also led the delivery of
EVIQ’s sustainability-driven workplace.
Promoted to Project Director, Ahmed continues to oversee large-
scale portfolios while mentoring emerging talent. His ability to manage
complexity, align stakeholders, and deliver excellence positions him as
a standout leader in the region.
AHMED HAMDY / INC KSA
/// INDIVIDUAL AWARDS
PROJECT MANAGER OF THE YEAR
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2026
AWARDS
KSA
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# D E S I G N M E AWA R D S
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63
W
inning Interior Designer of the Year, Amber Peters was recognised for her
creativity, leadership, and consistent delivery of high-quality interior environments
across the GCC. An Associate at Bluehaus with nearly 12 years of experience,
she holds a BSc in Interior Architecture from the University of Pretoria and has
built a diverse portfolio spanning workplace, F&B, residential, and large-scale
commercial sectors.
Amber has led a wide range of award-worthy projects, from boutique hospitality venues to large-
scale developments exceeding 20,000 sqm. Her work includes the DIFC Common Areas Renovation,
PIF Co-Working Space in KAFD, Abu Dhabi Department of Education & Knowledge HQ, and
corporate environments for global clients such as BASF, State Street, Booz Allen Hamilton, and
BlackRock. In the F&B sector, projects such as La Serre, Slab Café, and Sushina reflect her ability to
craft distinctive, experience-driven spaces.
Her design approach balances innovation with functionality, with a strong emphasis on cultural
narratives and user experience. Known for her attention to detail and problem-solving mindset, Amber
consistently delivers spaces that are both visually compelling and highly practical.
Through her work and leadership at Bluehaus, she continues to shape meaningful, inspiring interiors
across the region.
AMBER PETERS /BLUEHAUS
/// INDIVIDUAL AWARDS
INTERIOR DESIGNER OF THE YEAR
# D E S I G N AWA R D S K S A
(* The award was collected on
behalf of Amber Peters by the
Bluehaus team.)
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64
SAMER ABUALIA /ID WORKS
W
inning Fit-Out Leader of the Year, Samer Abu Alia
was recognised for his outstanding leadership
and operational excellence in delivering complex
turnkey fit-out projects across the region. As
Chief Operating Officer of Idworks, he has played
a pivotal role in transforming ambitious design concepts into high-
quality, fully realised environments at scale.
With over a decade of industry experience, Samer leads a
multidisciplinary team of project managers, engineers, and technical
specialists, driving projects from pre-construction through to final
handover. His leadership is defined by precision, efficiency, and an
unwavering commitment to quality—ensuring that design intent is
not only maintained but elevated through execution.
Under his direction, Idworks has strengthened its operational
systems, enabling scalable growth, improved governance, and
consistent performance across all project stages. His approach
emphasises structured delivery, proactive coordination, and a strong
culture of accountability.
Samer’s ability to align creative vision with technical execution
has positioned him as a key figure in the fit-out sector. By fostering
high-performance teams and championing innovation, he continues
to set new benchmarks in project delivery—demonstrating that
exceptional design is achieved through equally exceptional
leadership.
/// INDIVIDUAL AWARDS
FIT-OUT LEADER OF THE YEAR
2026
AWARDS
KSA
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W
inning Architect of the Year, Dr. Sami Al Sabbagh was recognised for his
distinguished career spanning over three decades, defined by architectural
excellence, cultural authenticity, and strategic leadership. As Group CEO of Dar
Al Omran – Rasem Badran (DAO-Badran), he has been instrumental in shaping
the firm into a leading multidisciplinary consultancy across the Middle East.
With a foundation rooted in architecture and urban design, and early mentorship under Dr. Rasem
Badran, his work reflects a deep commitment to human-centered and culturally responsive design.
Since establishing DAO’s Saudi Arabia operations in 2002, he has grown the practice to over 300
professionals, delivering landmark projects for the Saudi Royal Court, Public Investment Fund entities,
and major Royal Commissions.
Beyond design, Dr. Al Sabbagh brings expertise in governance, real estate advisory, and dispute
resolution, enabling a holistic approach to project delivery. His leadership ensures projects balance
creativity with operational efficiency and regulatory clarity.
Advocating architecture as a dialogue between people, place, and time, his work aligns with the King
Salman Charter and Vision 2030. Through his vision and leadership, he continues to shape a future
that bridges heritage with innovation.
DR. SAMI AL SABBAGH /DAR AL OMRAN – RASEM BADRAN
/// INDIVIDUAL AWARDS
ARCHITECT OF THE YEAR
(* The award was collected by
Hamza Al Sabbagh on behalf
of Dr. Sami Al Sabbagh.)
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# D E S I G N AWA R D S K S A
Page 68
DR. KAMEL MOHAMED /AL RAMSAT CONTRACTING COMPANY
A
warded CEO of the Year, Dr. Kamel Mohamed was
recognised for driving the growth and success of Al
Ramsat Contracting Company. Under his direction,
the company has significantly expanded its project
portfolio, strengthened its market presence, and
consistently delivered high-quality fit-out solutions across the
region.
His strategic vision is defined by a careful balance between
operational excellence and innovation, enabling the business to
scale while maintaining strong standards in execution and client
satisfaction. By implementing efficient processes and fostering a
results-driven culture, he has ensured that every project meets the
highest levels of quality and performance.
A key aspect of his leadership lies in building and nurturing a
skilled, motivated team. Dr. Kamel has prioritised talent development,
collaboration, and accountability, creating a work environment that
supports both professional growth and project success. His ability
to build long-term client relationships has further strengthened the
company’s reputation as a trusted industry partner.
Through a clear focus on sustainable growth, innovation, and
excellence, Dr. Kamel continues to position Al Ramsat Contracting
Company as a competitive and respected force in the market.
/// INDIVIDUAL AWARDS
CEO OF THE YEAR
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2026
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KSA
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A design approach that blends simplicity,
materiality, and proportion to create calm,
modern interiors.
68
New Launch
Marking 50 years of design excellence, Al Huzaifa unveils a new
showroom concept—an immersive, contemporary expression of
a brand that continues to shape how the region lives, hosts, and
experiences space.
A
l Huzai-
fa marks
its
50-year
mile-
stone
with the
unveiling of a new show-
room concept—a bold,
modern interpretation of
a brand that has contin-
uously evolved with the
way the region lives.
This is not simply a new
retail space. It is a state-
ment of intent.
While retaining its
signature language of
muted palettes and tactile
layering, the showroom
introduces stronger
contrasts, richer detailing,
and a more contemporary
architectural expression.
Travertine and marble
surfaces anchor sculptural
furniture forms. Textured
wall finishes, brushed
metals, and refined join-
ery create depth and di-
mension. Colour appears
with intention—subtle
yet confident—bringing
warmth and personality
into each setting.
Designed as a sequence
of immersive living
environments rather
than a traditional display
floor, the showroom
reflects the Design Stu-
dio’s holistic approach
to space-making. Each
setting is thoughtfully
composed—where mate-
rials, lighting, layout, and
texture converge to shape
atmosphere with preci-
sion. Circulation flows
intuitively, encouraging
discovery and engage-
ment at every turn, while
spatial transitions create
moments of pause and
contrast.
Rather than present-
ing standalone pieces,
the space reveals how
curated collections
translate into fully
realised environments. It
functions as a living port-
folio—demonstrating the
Design Studio’s ability to
conceptualise, detail, and
deliver complete turnkey
experiences across resi-
dential and commercial
contexts. This layered
approach allows clients to
envision not just products,
but possibilities. The new
showroom reflects a brand
unafraid to evolve. Not
Al Huzaifa Celebrates 50-Year
Milestone with New Showroom
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Where craftsmanship meets evolution — Al Huzaifa’s new showroom brings design, detail, and atmosphere into one cohesive experience.
FOR FIVE DECADES, AL HUZAIFA HAS SHAPED INTERIORS ACROSS
THE REGION. WHAT BEGAN AS A FURNITURE DESTINATION HAS
GROWN INTO A MULTI-DIMENSIONAL DESIGN HOUSE—MOVING
FLUIDLY BETWEEN CURATED RETAIL COLLECTIONS, BESPOKE
INTERIORS, AND PROPERTY DEVELOPMENT.
trend-followers, but style-setters. Con-
stantly refining. Constantly reimagining.
50 Years of Design Evolution
For five decades, Al Huzaifa has shaped
interiors across the region. What began as
a furniture destination has grown into a
multi-dimensional design house—moving
fluidly between curated retail collections,
bespoke interiors, and property devel-
opment. At 50, the brand is not looking
back. It is expanding forward—driven by
a clear vision to redefine how spaces are
imagined, experienced, and delivered.
Three Verticals. One Design Philosophy.
Today, Al Huzaifa operates across three
distinct yet interconnected verticals:
Retail, Design Studio, and Al Huzaifa
Properties. Together, they form a holistic
ecosystem—allowing clients to move
seamlessly from curated pieces to fully
realised environments and ground-up
developments.
The retail arm continues to define
elevated living through sculptural forms,
refined materiality, and globally sourced
craftsmanship—collections that set the foundation for expressive, contempo-
rary interiors.
The Design Studio integrates both private residential and large-format com-
mercial projects, offering end-to-end conceptualisation, fit-out, and turnkey
execution. From bespoke homes to landmark F&B destinations, the studio
combines creative direction with technical precision—earning its reputation
as a partner of choice for world-class, Michelin-recognised hospitality brands.
Every project is guided by the same discipline: thoughtful design, refined
detailing, and uncompromising delivery.
Al Huzaifa Properties represents the brand’s evolution into development.
Extending the design ethos beyond interiors, this division conceptualises and
delivers fully realised property experiences—where architecture, planning,
materiality, and lifestyle positioning are considered from inception. It is a
natural progression: not simply furnishing spaces, but shaping them from the
ground up. This vertical reinforces the brand’s long-term vision—creating
environments that endure beyond trends. Each vertical strengthens the other.
Each space carries the same sensibility—expressive, contemporary design
rooted in craftsmanship.
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70
Al Wasl Al Ferdous: A Design Destination
Nowhere is this integration more visible
than at Al Wasl Al Ferdous, where Al Huzaifa
has established a significant presence with
two retail stores, a dedicated Design Studio,
and an Experience Centre for its Properties
division. This cluster represents more than
expansion—it represents consolidation of
vision.
Clients can explore curated collections, con-
sult with designers, and experience fully re-
alised property concepts within one cohesive
destination. The Experience Centre offers a
tangible glimpse into the brand’s turnkey ca-
pabilities, showcasing how residential spaces
can be designed, detailed, and delivered with
precision. It also serves as a platform for
dialogue—where ideas are exchanged, refined,
and brought to life through collaboration.
At Al Wasl Al Ferdous, the lines between
retail, design, and development dissolve.
The focus shifts from individual pieces to
complete environments—from purchasing
furniture to crafting lifestyle narratives.
Fifty years on, Al Huzaifa stands as more
than a furniture brand. It is a fully integrated
New Launch
Contemporary design defined by subtle tones, rich materials, and thoughtfully composed spatial
experiences throughout.
Thoughtful design composition combining structure, texture, and tone to create a
seamless visual experience.
design and development house—shaping
how the region lives, hosts, and experienc-
es space. The new showroom is not simply
a celebration of the past. It is a declaration
of the future. A physical embodiment of
the brand’s evolution—where retail, design,
and development converge into one cohe-
sive vision.
Rooted in Craftsmanship: Driven by
Evolution
The world of Al Huzaifa continues to
expand—shaping new narratives of living,
and setting the stage for the next chapter
of design in the region. With a vision that
extends beyond interiors, the brand con-
tinues to explore how spaces can inspire,
connect, and endure over time. Each new
chapter builds on a legacy of thoughtful de-
sign, where creativity and precision come
together seamlessly.
As lifestyles evolve, Al Huzaifa remains
committed to redefining contemporary
living—creating environments that are as
functional as they are expressive.
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71
# D E S I G N M E AWA R D S
EGYPT’S INTERNATIONAL EXHIBITION
CENTER, NEW CAIRO - EGYPT
14 - 16 MAY 2026
THE 11th INTERNATIONAL INTERIOR,
EXTERIOR, FURNISHING & FIT-OUT
EXHIBITION
DESIGN, BUILD, FURNISH
TM
ALIGNED INDUSTRY EXHIBITIONS POWERED BY TDS EXPO
SCAN FOR YOUR BADGE
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72
FRENCH
Where
Feels Familiar
FOUNDERS ROWAN AND ZIAD KAMEL
BRING CQ FRENCH BRASSERIE TO TIME OUT
MARKET DUBAI WITH A FRESH, ACCESSIBLE
TAKE ON FRENCH CUISINE—ANCHORED IN
CONSISTENT QUALITY, WARM HOSPITALITY,
AND A CLEAR, MODERN IDENTITY.
CQ FRENCH BRASSERIE
INTRODUCES A MODERN TAKE
ON FRENCH DINING. WHAT
INSPIRED THE CONCEPT, AND
HOW DID YOU SHAPE IT FOR A
SPACE LIKE TIME OUT MARKET
DUBAI?
Rowan: CQ was born from a
simple idea, to bring back the kind
of French dining that feels lived
in, generous, and human. Not
intimidating, not overly polished,
but something you want to come
back to every week. We’ve always
believed French food should feel
like comfort.
At Time Out Market, that idea
became even sharper. You’re
surrounded by some of the best
concepts in the city, so clarity
matters. We leaned into what we
do best, Steak Frites, escargots,
proper French classics, done with
consistency and warmth.
Ziad: The inspiration behind CQ
has always been about accessibility.
French cuisine has a reputation
for being formal, but at its core,
it’s one of the most comforting and
shareable cuisines in the world. We
wanted to strip away the intimida-
tion while keeping the integrity.
Time Out Market was the perfect
environment to express that. It’s a
curated space that brings together
strong, homegrown brands, so
we focussed on delivering a clear,
high-quality offer that represents
CQ in its purest form. It also
allowed us to bring value into the
equation, offering a premium casual
French experience in a setting like
Downtown Dubai in Souk Al Bahar
overlooking the Dubai Fountains.
HOW DOES CQ FRENCH
BRASSERIE REFLECT THE
BROADER VISION OF ROSY
HOSPITALITY, AND WHERE DOES
IT SIT WITHIN YOUR GROWTH
PLANS FOR THE REGION?
Rowan: At Rosy Hospitality,
everything we build is rooted in
how we want people to feel. CQ
is our first expression of that. It’s
familiar, it’s warm, it’s the kind of
place where you’re remembered
and where different generations can
sit at the same table.
Within our growth plans, CQ plays
a foundational role. It’s a concept
Interview
Founders Rowan and Ziad Kamel
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73
that travels well because it’s built on emotion and consist-
ency rather than trend. Whether it’s a standalone restaurant
or a format like Time Out Market, it holds its identity while
adapting to its environment.
Ziad: CQ represents our philosophy of building “feel great
restaurants.” It’s not just about the food or the design, it’s
about consistency, hospitality, and creating a place that
feels like a constant celebration that people can return to
regularly.
From a growth perspective, being present in communities
and neighborhoods is important for us. We will continue
to connect with the areas surrounding our restaurants,
and being in Time Out Market allows us to engage with a
much wider community that includes not only locals but
also tourists who consider Time Out Market a must-visit
destination when traveling to Dubai.
DUBAI HAS NO SHORTAGE OF HIGH-QUALITY DINING
CONCEPTS. WHAT DO YOU BELIEVE MAKES CQ FRENCH
BRASSERIE STAND OUT TO TODAY’S DINERS?
Rowan: Consistency, quality and personalized warmth
service. At CQ, we’ve built something that people trust, they
know what they’re going to get, but they also feel something
when they’re with us. We don’t try to reinvent French food.
We respect it, and then we make it approachable.
Ziad: In a market like Dubai, quality is expected, and what
differentiates brands today is clarity and execution. At CQ
French Brasserie, even our name reflects our philosophy,
CQ stands for Consistent Quality. We are very clear in what
we offer, classic French dishes done properly at a price point
that makes them accessible and relevant to today’s diner.
Being part of Time Out Market reinforces that positioning,
as guests are choosing from some of the best concepts in the
city, so standing out comes down to delivering consistently
in product, value, and experience.
WHEN BUILDING A BRAND LIKE CQ FRENCH
BRASSERIE, HOW IMPORTANT IS IT TO CREATE A
STRONG IDENTITY THAT GOES BEYOND THE FOOD
ITSELF?
Rowan: It’s everything. Food gets people through the door
once, but identity is what brings them back. For us, that
identity is rooted in warmth, familiarity, and a certain kind
of effortless charm. It’s hard to pinpoint exactly what it is
as it’s a multitude of different activations, and intentional
decisions that are done with only one thing in mind: “our
beloved guest”.
From how we write to how our team engages with guests,
every detail—down to table rituals—builds a distinct feeling.
From design to menus to social media, everything comes
together with intention.
At Time Out Market, that translates into thoughtful touches
like complimentary bread and butter, along with a fun
escargot tutorial using traditional French tongs—so guests
can enjoy the experience without any Julia Roberts Pretty
Woman moments.
Ziad: A strong identity creates clarity, both internally and
externally. It guides decision making, from menu devel-
opment to service style, and it ensures consistency across
different locations and formats.
At Time Out Market, this becomes even more important.
You’re operating in a high energy, multi brand environment,
so your identity needs to be immediately recognizable and
easy to understand.
WHAT HAVE BEEN SOME OF THE KEY INSIGHTS OR
CHALLENGES OF LAUNCHING WITHIN A CURATED
ENVIRONMENT LIKE TIME OUT MARKET?
Rowan: One of the biggest learnings is how important it is
to distill your concept without diluting it. You don’t have
the same space or time as a full-service restaurant, so every
element has to work harder. At the same time, it’s incredibly
rewarding.
Ziad: The main challenge is operational discipline. High
footfall, fast decision making from guests, and a shared envi-
“We are very clear in what we offer, classic
French dishes done properly at a price point
that makes them accessible and relevant to
today’s diner.” - ZIAD KAMEL
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74
Interview
ronment require a very streamlined approach.
At the same time, the opportunity is signifi-
cant. Time Out Market brings together a highly
engaged audience that is actively looking to
discover quality concepts. It’s a strong platform
to showcase the brand and introduce it to new
guests.
LOOKING AHEAD, HOW DO YOU SEE
DINING HABITS IN THE UAE EVOLVING,
AND HOW WILL THAT SHAPE YOUR FUTURE
CONCEPTS OR EXPANSION PLANS?
Rowan: People are dining out more often,
but they’re choosing more carefully. It’s less
about occasion and more about habit. That’s
why places that feel reliable, warm, and easy to
return to are becoming more important.
For us, that means continuing to build on our
own restaurant concepts that people can live
with. Not just visit, but actually integrate into
their routine. CQ is a big part of that thinking,
and so is how we evolve it across different
formats.
“People are dining out more often, but they’re choosing more
carefully. It’s less about occasion and more about habit. That’s
why places that feel reliable, warm, and easy to return to are
becoming more important.”- ROWAN KAMEL
Visitors were drawn
to rare and large-
format silk pieces that
reflected the skill and
tradition of master
weavers alongside
notable technical
advancements
that pushed the
boundaries of
artisanal production.
Ziad: Looking ahead, dining in Dubai is becoming
more value-driven and experience-focused, with
premium-casual concepts on the rise. Guests expect
fine dining quality without the formality or high price,
alongside a shift toward community-based dining
closer to home.
We focus on creating operationally strong, sustain-
able restaurants that perform across formats—from
full-service to curated platforms—while maintaining
consistent quality across every location.
Classic French comfort meets modern simplicity—CQ French Brasserie
brings timeless flavours to a new generation.
Chef Fadi Naim
Page 77
Inspiring Solutions
For Tomorrow
IDEAL STANDARD MENA
T + 97148042400 | E idealstandardgulf@idealstandard.com
IDEAL STANDARD DESIGN & SPECIFICATION CENTRE
Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000
www.idealstandardgulf.com
Page 78
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In conversation with Medy Navani, CEO & Founder of INSTINKT,
who is redefining the role of design—shifting the focus from
creating beautiful spaces to ensuring human safety, and
introducing “assurance wear” as a new category built around
protecting people when it matters most.
After 20 years designing for demanding clients, when did
you realise that in space, beauty alone wasn’t enough—
and safety was the missing dimension?
It wasn’t a single moment, but a pattern across years—
delivering beautiful, precise spaces, then questioning
what happens to people inside when something goes
wrong. Most safety systems protect the building, not
In Conversation
the individual. At that human level,
especially in vulnerable moments,
the gap becomes clear. That’s what
shifted my thinking—safety should
be as intentional and considered as
the design itself.
At what point in your architectural
journey did the question behind
INSTINKT become impossible to
ignore?
It was a conversation, not a grand
epiphany. Someone asked me, very
directly: “Beautiful building, but
what happens to the person on
the 68th floor in an emergency?
What are their chances?” And then
they pushed further: “What if that
person is alone, maybe unwell, not
able to react quickly?”
I knew the answer. And it wasn’t a
good one.
As architects, we follow codes,
plan evacuation routes, and
engineer for compliance. But
when you think about one person,
alone in an apartment at night,
the infrastructure feels far away.
The alarm sounds, smoke fills the
corridor, and survival depends on
decisions made in minutes. That’s
what made it personal—INSTINKT
came from the realisation that
safety shouldn’t exist only at the
building level, but at the human
level, giving every individual a fair
chance to protect themselves.
Where Safety Meets
Beautiful Design
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Most architects double down on
practice—what gave you the conviction
to step into a completely new industry?
Honestly, the conviction came
from frustration. I had spent years
identifying this problem through my
architectural work and watching
nothing change. The gap between
building safety systems and personal
protection for the individual kept
surfacing on project after project,
and nobody was addressing it. At
some point, waiting for someone
else to solve it stopped making
sense.
The other thing is that my
background actually gave me a
significant head start. Designing
safe rooms, restoring bunkers,
embedding protective thinking into
physical spaces for over a decade—
that body of work gave me a very
specific understanding of what
people need in a crisis and how
environments behave under stress.
I wasn’t entering the safety industry
cold. I was applying two decades
of learning to a problem I’d been
studying from the inside.
It didn’t feel like leaving architecture.
It felt like extending what design can
do beyond the walls of a building and
putting it directly into people’s hands.
You’re introducing “assurance wear” as
a new product category — that’s a bold
claim. What makes you confident this is
a category, not just a product?
The problem isn’t limited to one
scenario. Today it’s fire and smoke;
tomorrow it could be floods,
earthquakes, or other crises. The
situations differ, but the principle is
the same—people need accessible,
well-designed tools to act in critical
moments, even when infrastructure
fails.
That’s why we call it assurance
wear. Safety has traditionally
been institutional and built for
professionals. What doesn’t exist is a
category of personal safety products
designed for everyday people—
products that live where you live.
At your bedside, in your office, in
your car. Present, intuitive, and ready
without being alarming.
Much like the seatbelt redefined
driving, assurance wear aims to
become a standard—an essential part
of how people live.
The UAE has a specific fire safety
problem: 70% of fire fatalities happen
inside residential buildings. How did that
shape INSTINKT’s first product—and
who is it designed for?
That statistic shifts the focus indoors,
where the real danger is smoke and
toxic fumes in the first few minutes. It
shaped every decision—the product
had to be instant, intuitive, and
usable in the dark, with no training or
assembly. It’s designed for everyday
people, from families to guests and
the elderly, so in the worst moment,
it simply works.
You were named Intersec Innovation
Champion 2025, before the brand even
launched publicly. What does that early
recognition tell you about the gap you’re
filling in the market?
What stayed with me more than
the award itself was what happened
immediately after—several jury
members came up and asked for the
kit, not for professional use, but for
their parents. That told me everything
about the gap.
These are people from the safety
industry, and their first reaction was
personal. We were competing with
advanced technologies, but what
resonated was how immediate and
tangible our approach is. It’s not
abstract—it’s something you can
hold, something that can make a real
difference in a critical moment. That
recognition confirmed that people
don’t just understand the gap—they
feel it.
How do you build one brand that serves
both high-rise residents and crisis-
affected communities?
The context may differ, but the need
is the same—whether in a Dubai
high-rise or a crisis shelter, people
need something within reach that
works in critical moments.
That’s why the design stays
consistent: intuitive, language-
independent, and usable without
training. If it works in the toughest
conditions, it works anywhere.
The model reflects this too—$1
from every product supports crisis
communities, because safety
shouldn’t be a privilege.
Building social commitment into the
model from day one means every
purchase creates impact beyond
the buyer. Someone protecting
their family also helps someone
in a crisis—that connection keeps
the brand honest. As we scale, the
impact scales too; it’s not CSR, it’s
the operating principle.
You’re running two companies
simultaneously — Design Haus Medy
and now INSTINKT. What does the next
five years look like, and which one
keeps you up at night?
Design Haus Medy is something I’ve
built over many years. It’s grounded,
it’s trusted, and it continues to grow
in its own way. It’s where everything
started, and it still plays an important
role in how I think about design and
problem-solving.
INSTINKT is different energy entirely.
It’s faster, less predictable, and it’s
opening doors into conversations
and industries I’ve never operated
in before. The next five years for
INSTINKT are about expanding the
assurance wear category beyond
fire safety into natural disaster
preparedness and humanitarian
response. That’s the roadmap—and
it’s ambitious.
The problem isn’t limited to one scenario. Today it’s fire and
smoke; tomorrow it could be floods, earthquakes, or other
crises. The situations differ, but the principle is the same—
people need accessible,well-designed tools to act in critical
moments, even when infrastructure fails.
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design-middleeast.com
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Road, the site offers seamless connectivity across both
emirates. It is also located approximately 25 minutes
from Al Maktoum International Airport, further
enhancing its accessibility.
The strengthened partnership between ORA and
Modon will accelerate development in Ghantoot, where
BAYN, ORA’s flagship masterplan is emerging as a fully
integrated destination. Conceived as “a community
without compromise,” the project brings together city
energy and coastal serenity.
Naguib Sawiris, Chairman of ORA Developers,
commented: “This move further reinforces our
commitment to the UAE and our intention to continue
ORA Developers’ new Modon
land acquisition in Ghantoot
signals a AED 30 billion long-
term investment and strong
confidence in the UAE market.
Market Moves
design-middleeast.com
O
RA Developers is expanding its UAE
presence through the acquisition of an
additional 4.8 million sqm of land from
Modon Holding in Ghantoot, increasing
its UAE land bank to 9.6 million sqm. This step is
expected to drive a total project investment of AED
30 billion upon full development.
This reiterates ORA Developers’ long-term
confidence in the UAE market and its continued
commitment to delivering integrated, world-class,
mixed-use communities.
Strategically located between Dubai and Abu Dhabi,
with direct access to Sheikh Maktoum Bin Rashid
Expands UAE Footprint
with Modon Land Deal
Ideally positioned
between Dubai and Abu
Dhabi, the site benefits
from direct access to
Sheikh Maktoum Bin
Rashid Road, ensuring
seamless connectivity
across both emirates.
ORA
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A media roundtable was held to discuss ORA’s latest land acquisition and its
long-term vision for growth in the UAE market.
ORA strengthens its presence in Ghantoot through a major land acquisition,
reinforcing long-term commitment to the UAE market.
”Bill O’Regan, Group CEO of Modon Holding, added: “With ORA, we have
identified a partner that understands the unique value of Ghantoot and is
committed to shaping a destination that is true to its location and enriches
the lives of its residents. BAYN has already attracted strong demand since its
launch last year, and we are confident that the expansion will continue that
success.”
The agreement for this new site builds on ORA’s compelling market
credentials. ORA Developers has been ranked third among Abu Dhabi’s Top
10 Developers in 2025 by the ADREC Abu Dhabi Real Estate Market Report,
with BAYN recording AED 2.7 billion in residential sales in 2025 and ranking
among the Top 10 projects in the report.
This strategic investment is underpinned by the UAE's sustained focus on
infrastructure and economic progress. The record AED 92.4 billion 2026 UAE
Federal Budget, alongside continuous investment in key transport corridors
such as Sheikh Maktoum bin Rashid Road, is expected to enhance connectivity
and long-term value along the Dubai-Abu Dhabi passage. These fundamentals
underscore the resilience of the economy, its real estate market, and the
strategic timing of ORA’s expansion in this high-growth area.
our efforts in the country. It
demonstrates our trust in the
resilience of the UAE real estate
market, as well as our belief in
the nation’s long-term vision for
sustainable growth.
The growth of ORA’s footprint
in the UAE marks an important
milestone in our continued vision
to elevate refined living and create
world-class destinations. This next
step, reinforced by the success of
BAYN, our flagship waterfront
development, reflects our long-
term aspiration to shape vibrant
communities that seamlessly blend
lifestyle, hospitality, retail, and
residential offerings.”
“The growth of ORA’s footprint in the UAE
marks an important milestone in our con-
tinued vision to elevate refined living and
create world-class destinations.”
NAGUIB SAWIRIS, CHAIRMAN OF ORA DEVELOPERS
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80
In response to rising living costs and financial pressures
across Dubai, Two Guys Home Furnishings has intro-
duced a community-focused initiative aimed at support-
ing households in need through practical, design-led
solutions. As part of this effort, the company is offering
three complimentary curtains or three free blinds to
residents facing financial challenges—helping enhance
interior spaces while easing essential upgrade costs.
Going beyond basic support, the initiative also includes a
50% discount across all services, making a wider range of
home improvement options more accessible. From soft
furnishings and window treatments to tailored interior
styling, the focus is on maintaining both comfort and
aesthetic quality without adding financial strain.
The programme reflects an understanding that design
plays a crucial role in everyday wellbeing. By improving
light control, privacy, and visual appeal, these interven-
tions contribute to more liveable, functional homes—es-
pecially important during times of economic uncertainty.
With an established footprint in the UAE, Two Guys Home
Furnishings continues to align commercial success with
community impact. This initiative highlights a commit-
ment to design as a tool for positive change, reinforcing
the idea that thoughtful, accessible interiors can make a
meaningful difference in people’s lives.
www.twoguys.ae
Pick of the Month
design-middleeast.com
STYLE
WITH A
PURPOSE
Page 83
RAKCERAMICS.COM
Imagine a space where your inspiration
can run free. A world that tells
your own story, every single day.
At RAK Ceramics we help
create the perfect living space,
for you and your loved ones.
Imagine your space.
IMAGINE
YOUR
SPACE
Page 84
www.idworkglobal.com
At IDWORKS, your dream space becomes a reality
you can live in every day.We blend comfort, style,
and thoughtful design to create interiors that feel
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Choose IDWORKS for interiors that don’t just look
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ELEGANCE.
BUILT INTO EVERY CORNER.