Design Middle East, November 2022
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design-middleeast.com
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D E S I G N M I D D L E E A S T
Interiors and architecture
from the Gulf,
Levant and beyond
in Saudi Arabia's desert,
designed by Paris-based
architectural firm AW2, is
inspired by the region's
history and natural beauty.
MEET
THE JUDGES
A big shoutout to the incredible
jury members of the upcoming
DESIGN MIDDLE EAST AWARDS 2022
FIT-OUT FOCUS
AZIZ ZACCA, founder and
managing partner of Indoors High
End Finishing discusses
the ever-evolving fit-out industry
STUNNING
PENTHOUSE
at the magnificent ADDRESS
BEACH RESORT & RESIDENCES
by KCA International
The Banyan
Tree AlUla
Resort
NOMADIC LUXURY
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TOLL FREE 800 GLAZE (45293) | TEL: +971 6 5353 123 (SHARJAH) | TEL: +971 2 5502 390 (ABU DHABI) | MAIL: info@glaze.ae
www.glaze.ae/
Surface Solutions,
Designed By Nature
MARBLE | GRANITE | QUARTZITE | ONYX | TRAVERTINE | LIMESTONE | PRECIOUS STONE
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PROJECT
Swoon Worthy
KCA International, a global design firm,
has been at the forefront of luxury
hospitality design for more than three
decades and recently completed a
stunning The Penthouse project at The
Address Beach Resort & Spa in Dubai.
20
INTERVIEW
Offering High End Quality
Aziz Zacca, founder and managing
partner of Indoors High End Finishing,
talks about the ever-changing fit-out
industry, current projects, and how
technology and innovation contribute
to the industry's growth.
30
NEW ON THE BLOCK
Making Travel Better
Plaza Premium Group, in collaboration
with Dubai Airports, launches its first
Dubai arrival lounge and co-working
space to set a standard for future high-
end airport lounges in the UAE, and the
designs are impressive.
24
AW2 completes Banyan Tree AlUla
in Saudi Arabia's desert, a new
resort inspired by the heritage and
natural beauty of AlUla.
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HOSPITALITY
Designs on you
Nabil Akiki, CEO of the renowned
FIVE Palm Jumeirah and FIVE
Jumeirah Village Hotels in Dubai,
on creating design spaces that
reflect the dual FIVE ethos of fun
and functionality.
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DESIGN MIDDLE EAST
AWARDS 2022
Meet the Judges
Put your hands together for our
incredible jury member for the
upcoming Middle East Design
Awards 2022.
40
PROJECT
Soulful
Studio Arthur, one of Brazil's
leading design firm's latest
residential project BD House in
São Paulo provides privacy while
the carefully curated interiors
provide a feeling of openness and
warmth.
48
FIFA WORLD CUP QATAR 2022
Discover Qatar like never before
If you're planning a trip to Qatar for the
FIFA World Cup Qatar 2022, here are
some exciting attractions, hotels, and
resorts to check out.
50
RETAIL
Fashion decor
Al Huzaifa reinvents its Abu Dhabi
showroom, creating a space that curates a
new stunning world of home decor.
54
ART
Anatomy of Beauty
Swiss watchmaker Vacheron Constantin
collaborated artistically with Emirati
designer Aljoud Lootah to mark the
opening of its flagship store in The Dubai
Mall.
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WISHLIST
Design drama
These cool decor styles will add drama
and beauty to your living spaces.
Sand.
SUITES.
SUSTAINABILITY.
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Editor's note
CEO WISSAM YOUNANE
wissam@bncpublishing.net
DIRECTOR RABIH NAJM
rabih@bncpublishing.net
GROUP PUBLISHING DIRECTOR
JOAQUIM D’COSTA
jo@bncpublishing.net
+971 50 440 2706
BUSINESS DEVELOPMENT DIRECTOR
RABIH NADERI
rabih.naderi@bncpublishing.net
+966 50 328 9818
EDITOR ROMA ARORA
roma@bncpublishing.net
CREATIVE LEAD ODETTE KAHWAGI
design@bncpublishing.net
ART DIRECTOR
SIMONA EL KHOURY
MARKETING EXECUTIVE
AARON JOSHUA
aj@bncpublishing.net
DIGITAL MEDIA PRODUCER
ALEXANDER BUNGAS
Alexandar@bncpublishing.net
I
t's that time of year again, when our
pulses are racing and our excitement
levels are skyrocketing as the Design
Middle East Awards 2022, will be held
on November 11 at Sofitel The Palm
Dubai. We can’t thank you enough for the
overwhelming response, and we’d like to
express our appreciation for your nomina-
tions in a variety of categories.
The cover of this month's issue features
a new nomadic luxury in Saudi Arabia's
desert. The Banyan Tree AlUla resort
in Saudi Arabia's Ashar Valley has
been designed by AW2, a Paris-based
international architecture and interiors
studio led by Stéphanie Ledoux and Reda
Amalou. The resort now has 47 new
tented suites ranging in size from one
to three bedrooms. Among the public
areas are two gourmet restaurants and
a luxury spa. The signature swimming
pool is nestled in a natural rock crevice,
resembling the Wadis that appear at the
base of the cliffs during rainstorms. The
result is stunning.
Moving on, we have included KCA
International's stunning The Penthouse
project at The Address Beach Resort &
Spa in Dubai. The interior design artisti-
cally conveys the ethos of a good and lux-
urious life by the sea. The neutral colours
are enlivened by splashes of marine blues
and green, evoking a beachy sensibility.
Plus, there is an interesting collabo-
ration— Swiss watchmaker Vacheron
Constantin partnered artistically with
Emirati designer Aljoud Lootah to mark
the opening of its flagship store in The Du-
bai Mall. Lootah's four exclusive creations
offer a unique interpretation of the brand’s
annual theme, the “Anatomy of Beauty”
Plus, other exciting reads from around
the world of design and architecture.
Roma Arora
Editor
roma@bncpublishing.net
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me.kohler.com
Fashioned to be
the Center of Attention
The OccasionTM faucet and accessory collection was inspired by the high fashion and effortless glamour of the Golden Age of Hollywood.
The flawless lines of each piece—from faucets to lighting and accessories—catch the eye and draw it across the entire design. Just like the
era that inspired it, the Occasion collection is always graceful, ever refined, and fashioned to be the center of attention.
OccasionTM C O L L E C T I O N
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design-middleeast.com
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design-middleeast.com
Humanity has succeeded not
because of our physical
endurance but because of our
ability to collaborate like no other
species on the planet. It is time
we listen more carefully to each
other and our surroundings.
Tanween 2022: Collaborate to Create
October 27 to November 12
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Ithra
Creativity
Season
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design-middleeast.com
News
THE FITOUT raises the bar in sustainable interior design with its latest
works at Residence Inn by Marriott
T
HE FITOUT
has
revealed
its ongoing
work for
Residence
Inn by
Marriott
with
distinctive and sustainable
interior fit-out solutions. The
company also announced
the completion of the
Panorama Restaurant inside
the Residence Inn, with an
exemplary and well-crafted,
sustainable decor.
THE FITOUT is presently
on constant efforts towards
refurbishing the 489 rooms at
the Residence Inn by Marriott,
from floor to ceiling. The firm
has successfully delivered
approximately half of the
project to the client while
the hotel is fully operational
with customers enjoying all
the amenities, despite the
renovations being carried out.
The detailed drawings
executed by the firm are
in accordance with the
Marriott specifications and
uphold the unique branding
of the hotel. By setting high
standards, the company is
developing unique designs
for the interiors of the hotel,
which meets the evolving
demand for innovative and
state-of-the-art interiors
in the hospitality industry.
The hotel’s guest rooms will
feature unique wall coverings
imported exclusively from
Italy and made with the finest
materials and cutting-edge
technologies.
Likewise, the company
also utilised high quality
materials from Italy and
cutting-edge technologies
for the construction
of 700sqm Panorama
Restaurant’s interiors that is
now completed. Designed
in harmony with the overall
theme of the hotel, the
interior of the restaurant
has a distinctive design that
blends modern architecture
with previously employed
sinuous curves and arches.
The designs for the rooms
and the restaurant have been
created to suit the prime
location at which it is located,
offering its guests and diners
a magnificent view of the
seaside and DIFC.
Sherif Nagy, general
manager at THE FITOUT, said:
“We have worked diligently to
deliver impressive interiors at
the Residence Inn, especially
during the planning phases
which requires more focus.
We constantly made sure
that we adopt sustainability
measures in all the phases
of construction, while
developing this novel, Italian-
styled interior that offers the
warmth and comfort of a
home to its customers. Our
team has tried relentlessly to
meet the evolving trends in
the hospitality sector where
every space strives to provide
customers with contemporary
interiors, unique concepts,
and themes. Despite all
the challenges, we have
managed to deliver distinct
and innovative designs at the
Panorama restaurant and are
looking forward to the same
for the rooms of the hotel,
once we complete the work.”
The firm has implemented
several sustainability
measures both in the hotel
and the restaurant, such as
proper waste management
and reuse of several materials
without compromising on
quality and standards, in
order to ensure environmental
safety. In addition, it has also
ensured that substances that
could harm the environment
are eliminated during
construction.
THE FITOUT has also placed high
priority on sustainability, for every stage
of construction of the rooms.
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GROHE worked
with BWT, Europe’s
leading filtered
water professionals,
to ensure that
the GROHE Blue
system produces
an unparalleled,
refreshing drinking
experience with
total safety.
A
s part of the Dubai Can
sustainability initiative,
GROHE has installed its
first Blue water system for
public use at the Media
One Hotel and Offices
in Dubai Media City. His
Highness Sheikh Hamdan bin Mohammed
bin Rashid Al Maktoum, Dubai Crown Prince
and Chairman of The Executive Council of
Dubai launched Dubai Can change mindsets
in how the city’s residents and visitors view
sustainability, starting the transformation
at the individual level and then progressing
to the level of community, city, nation, and
beyond.
Deniz Akkaya, Leader Projects MENA,
LIXIL EMENA, said: “Strong public-private
partnerships are essential to realising the
Dubai Sustainability Strategy, making Dubai
one of the world’s best places to live and
work. As a sustainability champion, GROHE
is committed to caring for the environment
and saving its precious water resources, one
glass at a time.
Since Dubai Can launched in February
2022, there has been a reduction in the us-
age of an equivalent of more than 3.5 million
500 ml single-use plastic water bottles. The
goal is to create the world’s most visited
and best place to live and work in, as envis-
aged by the Dubai 2040 Urban Master Plan.
GROHE, along with Media One Hotel man-
agement, will offer free still and sparkling
water to the tower tenants and guests
to drink and refill bottles for free. Up to
100 people are expected to use it daily.
Additionally, GROHE has installed three
GROHE Blue water systems in Media One
restaurants and conference rooms for hotel
guests. While this is the global leader’s first
collaboration since joining the Dubai Can
initiative, offices and homes across the UAE
have enjoyed different versions of GROHE
Blue water systems since 2009.
GROHE commissioned the University of
Göttingen to carry out in-depth research
that made comparisons of CO2 emissions.
The result: GROHE Blue delivers a huge re-
duction of up to 95% per litre compared to
single-use plastic bottled water. It takes an
astonishing 7 litres of water just to produce
a single litre of PET-bottled water, not to
mention the energy used and carbon emis-
sions created in bottling, transportation, and
distribution.
The GROHE Blue installation in Media One
is expected to inspire other hotels to reduce
plastic bottled water consumption on their
premises. GROHE’s goal is to support com-
panies and individuals who want to switch
to filtration systems, reducing or eliminating
single-use plastic bottles.
GROHE Blue has a simple and intuitive
mechanism that carbonates drinking water
at the touch of a button. The different
lever variants enable deliciously chilled still,
medium and sparkling water. An Ultrasafe
filter, specially developed for the Region,
improves the taste by removing solids and
elements that affect flavour and odour, like
chlorine; it removes 99.99% of bacteria,
heavy metals like lead, microplastics and all
this leaving behind all beneficial minerals in
the water untouched.
What is GROHE’S Blue Water system? Let’s find out.
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design-middleeast.com
News
M
Miral, Abu
Dhabi's leading
creator of
immersive
destinations
and
experiences,
has unveiled its new visual
identity and first brand campaign,
signifying a new chapter in the
company's quest to become the
region's most impactful, influential
leisure, tourism, and lifestyle
entity. Miral, a key contributor
to the diversification of Abu
Dhabi's economy, also announced
a portfolio of projects under
construction on Yas Island and
throughout the emirate worth
over AED 13 billion, with three
new projects on the way.HE
Mohamed Khalifa Al Mubarak,
Chairman of Miral said: “Miral
delivers sustainable, long-term
value, that contributes to the
positioning Abu Dhabi as a
global tourism hub. The new
decade is set to be marked
with accomplishments of great
magnitude, that reflect a renewed
promise through integrated
destinations, underscored by
a relentless commitment to
evolving the capital’s tourism
ecosystem and growth.”
Today, Miral conceives, creates,
develops, operates, and manages
immersive destinations and
experiences that attract visitors
from across the world, creating
unforgettable memories, that
accelerate the realisation
of the Emirate’s economic
diversification. Its track record
of excellence and success has
positioned it as a trusted partner
within the industry, while also
creating over three thousand job
opportunities within the leisure
and entertainment industry.
Mohamed Abdalla Al Zaabi,
Group CEO of Miral, said: “Miral
is committed to transforming
the leisure and entertainment
industry in Abu Dhabi and our
rebrand signifies how we will
aim to deliver on this promise
and contribute to economic
growth of the Emirate. The new
brand reflects the way we are
reimagining and evolving an
integrated visitor experience,
creating unforgettable memories
and moments of joy for both
residents and international guests.
With this, we will continue to
position our destinations as
top global choices for leisure,
entertainment and tourism.”
The new visual identity was
revealed at an internal event,
which included a unique
metaverse activation mimicking
the new campaign, the reveal of
the new visual identity and new
subsidiaries’ hierarchy, as well as
the values of being progressive,
committed and joyful.
Miral’s new logo is inspired by
the theme of connecting and
enriching. Miral connects partners
and employees under a common
ideology and purpose – to
connect people in the moment
Miral unveils new brand identity
Guided by its ambition to be a
customer-centric, progressive,
and efficient organisation,
Miral strategy for the next
five years will be fuelled by its
focus on continuing to grow
and develop Yas Island as a
successful destination.
at an experience or destination.
Through these connections that
it makes happen each and every
day, it leaves people with a sense
of pride, place and belonging,
and memories that last them a
lifetime. The three lines of its logo
represent Miral’s three pillars:
people, the importance of the
commitment and passion of Miral’s
employees to bring to life its ideas
and how Miral is dedicated to
their development; community,
how Miral’s experiences and
destinations positively impact the
communities and cultures it serves;
and environment, reflecting how
Miral considers the environmental
impact of its destinations and
experiences and balances growth
with a sustainable future. The
brand elements are representative
of zeros and ones, reflecting Miral’s
commitment to become a data
driven organisation, using the most
advanced technology to allow
for an in-depth understanding of
guests to create more personalised
and memorable experiences for
them.
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Cindy Crawford on Silestone Seaport
TOPS ON TOP
Find inspiration at cosentino.com | Follow Us F CosentinoMiddleEast
COSENTINO CITY DUBAI Dubai Design District (D3) Building 4-A, Unit 401
042428131 - infomiddleeast@cosentino.com
The Silestone® LOFT series designs have been registered by Cosentino S.A.U.
A product designed by Cosentino®
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design-middleeast.com
NaughtOne unveils a compelling rebrand, reinforcing its core message that
absolute simplicity leads to infinite possibility
In 2019, NaughtOne officially
became a full member of the
family of brands at Herman
Miller, subsequently joining
the MillerKnoll collective
in 2021.
I
n binary code, only two numbers are needed
to unlock the bounds of possibility – zero
(“naught”) and one. The foundation of the
digital world hinges on the concept that the
right pattern of zeros and ones can accomplish
anything. Design brand “NaughtOne” was
founded to represent just that— by offering
simple yet specific ingredients that lead to a
realm of infinite possibilities. Today, after nearly two
decades of design, problem-solving and innovation,
NaughtOne has unveiled its latest project celebrating
that concept–this time though, the project was the
brand itself.
“The irony of simplicity is that it’s actually quite
complex,” says Nadean McNaught, Managing Director
at NaughtOne. “To design something—a space, a
product, an approach—that demonstrates ‘less is
more’ usually requires incredible insight, refinement,
and conviction. The beauty of this dichotomy is
what energises us to show through our brand how
purposeful simplicity can result in creative freedom
spaces need. Given NaughtOne’s continued growth
and expansion over the last few years, we thought
it was the perfect time to refresh our brand and
reimagine that belief in new and exciting ways—the
landscape has changed a lot over the past 17 years.”
To better highlight the origins and inspiration of the
company name, the brand is updating the previous
name “naughtone” to “NaughtOne” and adding a new
logo (“O/1”). Over the coming months, further updates
will include a complete overhaul of the NaughtOne
website, social channels, packaging, brand standards,
sales materials, approach to creative direction and
more.
“We are thrilled about all of it—but especially the
logo,” says McNaught. “The logo was born from
our desire to further amplify the vision and goals of
NaughtOne. We wanted to provide a fresh symbol that
highlights the conversation around why we exist and
represents what we mean to the design world.”
Since its founding in 2005, NaughtOne has designed
and manufactured fundamentally versatile and
beautifully simple furniture. Every idea, decision, and
final product is centred on a genuine desire to connect
people in meaningful ways, simply. The original
collection began with products such as Hush and Trace
and has now expanded to a portfolio of more than 46
products that includes tables, sofas, booths, loungers
and more.
Over the last 17 years, NaughtOne has expanded
to become a globally recognised brand, while still
maintaining the friendly, approachable nature
NaughtOne was born. Maintaining accessibility, while
continuing to expand globally is a key component of
the rebrand.
“One of the earliest hallmarks of our brand was our
presentation of British sensibility within the realm
design— an openness to experiment, solving functional
human needs with a creative twist,” says McNaught.
“We loved seeing how our brand’s playfulness, small
beginnings, brightness, and ingenuity resonated
across the world. With our updated approach to the
NaughtOne brand, we can both represent that original
philosophy while better incorporating some of the
exciting ways we’ve matured as a brand over the last
several years of expansion and growth.”
Further highlighted in the rebrand is NaughtOne’s
continued commitment to the earth. From the brand’s
earliest days, sustainability has been prioritised
throughout every step of the design process,
beginning with creating products designed for
longevity while minimising the amount of materials
needed. This mindset led to the development of
NaughtOne’s take-back program, product sourcing
requirements, and most recently, the brand’s approach
to circularity, especially as it relates to experimenting
in the prototype phase of product development to
ensure end-of-life recycling is as easy as possible years
later.
NaughtOne products are on display at the Herman
Miller showroom in Dubai Marina.
News
Page 19
Linealuce mini 27R
High Performance Linear System
Design Jean-Michel Wilmotte / 2022
Linealuce evolves with a new, miniaturised,
high performance version: a slash of three-
dimensional light, just 2,7 cm deep.
Linealuce mini 27R is a masterpiece of technological
precision, offering patented triple optic technology
that shapes light to meet any requirement.
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SWOON WORTHY
Images courtesy of Ben Preece
18
Project
KCA INTERNATIONAL, a global design firm, has been at the
forefront of luxury hospitality design for more than three
decades and recently completed a stunning The Penthouse
project at The Address Beach Resort & Spa in Dubai.
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19
T
he Address Beach Resort and
Residences holds two Guinness
World Records: the highest outdoor
infinity pool in a building and the
highest occupied skybridge floor.
A modern and contemporary
development, The Address Beach
Resort & Spa is the first Address
Hotel and Residences property located on the
beach in the prime JBR area. This new beachfront
development integrates a hotel branded by premium
luxury five-star Address Hotel, fully serviced
apartments, and luxury residences within an iconic
77-storey architectural marvel. KCA was appointed
to design all interiors of the development which has
been reflecting the iconic and residential nature of
The Address Hotels and Resorts brand. The design
direction for this unique property can be best
described by keywords – Sophisticated, Timeless
Beauty, Freshness, Simplicity, and Elegance.
The Penthouse is a three-story luxury retreat at the
top of the building with views of the Arabian Gulf and
Palm Jumeirah. The interior design philosophy >>>
Bright cushions and massive artwork add a splash of colour
to this modern setting.
The space's contemporary and chic designs are
inviting and pleasing to the eyes.
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A bedroom with large windows
lets in plenty of light and makes
the space appear larger.
Bathrooms with clean lines are
kept simple and functional.
Project
is that "The Address Hotels & Resorts are warm and
inviting in feel, radiating contemporary elegance
using earth tone colours." The interiors artistically
convey the ethos of living a good and luxurious life
by the sea. The spectacular views and surroundings
inspired the ID: neutral colours are enlivened with
splashes of marine blues and green, evoking subtly a
beachside sensibility.
The main floor of the Penthouse is
located on level 75 and the 4m high
ceilings in the entrance, majlis, show
kitchen and dining area have a huge
impact on the space and allows the
guest full views of the sea allowing
natural light to flood the rooms. Beige
and taupe tones are the base for the
accent shades of teal. Hard finishes
include light timber wood panelling,
dark furniture timber, contrasting dark
metal accents and lightly coloured
lacquered furniture. High-quality book-
matched stone is a continuing design
language throughout the space on
feature walls and countertops and the
furniture style is modern and warm with
an exciting mix of textures and colours,
elegant high-end finishes, and details.
The open plan kitchen and dining spot make for a great entertaining area for family gatherings.
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The Penthouse continues to
impress with an architectural double
height volume from level 73 to 74
and is one of the main features in
keeping with the scale and iconic
nature of the building.
The master bedroom suite is located at the
apex of the building's curve and features
a large walk-in dressing area as well as a
master bathroom with a free-standing bath,
elongated double marble vanity, and 3D
travertine wall tiles. The sheer size of the
bathroom creates a spa-like environment in
which guests can truly relax.
The Penthouse continues to impress with
an architectural double height volume from
level 73 to 74 and is one of the main features
in keeping with the scale and iconic nature of
the building. This volume of space creates
the ‘grand sense of arrival with a full view
to the sea beyond and is designed to bring
together the soft colour palettes and modern
furniture pieces in a harmonious blend
without detracting from the view.
Light-coloured marble and timber and dark
metal accents relate directly to the modern
building.
The living room and show kitchen provide
a large entertainment area highlighted with
a book-matched marble feature wall in the
living space extending 7m to the ceiling.
With the addition of a loft space added
above the show kitchen for a master
bedroom suite with a walk-in dressing area
and a large bathroom with a 2m wide free-
standing circular bath, the Penthouse is the
pinnacle of luxury living.
The artwork in the Penthouse was carefully
curated in collaboration with the art
consultant, Ophelia Art. While the art in the
main hotel is gentle and soft, the art in the
Penthouse is more contemporary and bold.
On level 73, two dramatic seascape paintings
hang beside the cantilevered staircase,
reflecting the changing nature of the sea
below. Vibrant blues and greens are used on
all of the canvases, and the overall style is a
marriage of art and elegance, thanks to the
addition of 3D sculptural resin and perspex
installations.
The free-standing bathtub adds glamour and a majestic feel to the
bathroom, making it the property's focal point.
Page 24
design-middleeast.com
AZIZ ZACCA, founder and managing partner of Indoors High End
Finishing, talks about the ever-changing fit-out industry, current projects,
and how technology and innovation contribute to the industry's growth.
How do you see the fit-out industry evolving?
The market for fit-out has been booming and
growing with increasing intensity. This mar-
ket has grown substantially specifically in GCC
countries due to government investment and the
presence of spectacular monuments in the re-
gion. Clients are currently looking for a person-
alised service and a one-stop shop for all their
fit-out and renovation requirements. The more
practical it is for them, the better! The turnkey
project is a new way of catering to a client’s
needs; Having one team take care of everything
from A to Z starting from the design all the way
to the fit-out.
Interview
22
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
HIGH END
QUALITY
OFFERING
Page 25
design-middleeast.com
23
What do you think is the
most significant trend that
will impact the future of the
fit-out and design industry
in the region over the next
five years?
The global fit-out market is
changing with changing liv-
ing standards, dynamic social
environments, and growing
economies. I believe that
numerous technologies such
as virtual designing, 3D ren-
dering techniques, and others
are becoming significant in
the future of the fit-out and
design industry. The Fit-out
Market is adapting to digital
solutions to enhance the
quality of services and prod-
ucts to be delivered to the
client in a fixed timeline. This
way customers are being able
to visually experience their
project and products which
will enhance the selection
process before it comes to
life and makes necessary
changes. Thus, the penetra-
tion of advanced technology
in the fit-out market is one
of the most significant trends
for raising market revenue.
What kind of trends and
tendencies do you see in
the UAE fit-out market with
digital transformation?
I believe the high cost as-
sociated with fit-out tech-
nologies and solutions limits
the market growth. Thus,
contractors are focussing on
providing modern technolo-
gy fit-outs rather than digital
transformation to cut down
the expensive cost while
maintaining high finishing
standards. Clients have re-
cently been integrating more
technology into their spaces.
Built-in sound systems,
lighting systems, CCTV and
home automation systems
are very much in demand at
the moment. With so much
data emerging, designers and
contractors can think more
critically about how space is
used and pursue bold new
ways forward without the
guesswork.
In terms of technology,
are there any particular
technologies that you are
working on that we should
be aware of but are current-
ly under the radar?
Again, home automation is
the big craze at the mo-
ment. The future of fit-outs
includes remote monitoring,
3D visualisation and aug-
mented and virtual reality.
Some of the latest tech tools
include smart badging data,
wireless access points, >>>
One of the most
important trends for
increasing market revenue
is the penetration of
advanced technology in
the fit-out market.
AZIZ ZACCA is the
founder and managing
partner of Indoors
High-End Finishing.
He earned a degree in
Civil and Environmental
Engineering from the
prestigious American
University of Beirut
(AUB), which consistently
ranks among the top
engineering schools in
the region and around
the world.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
Page 26
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24
design-middleeast.com
network login data, phone apps and sensors.
Clients are adapting more to interacting with the
space and with each other within it.
We are also noticing big innovations in the
lighting industry. Smart Lights for instance allow
you to connect bulbs to mobile devices through
Bluetooth. Mobile apps are then used to control
them. These smart lights can perform a variety
of tasks depending on the bulb. The demand for
these smart light bulbs is increasing due to their
energy management, convenience, and safety.
Another one would be the advancements in LED
technology. The department is making huge steps
towards more efficient and longer-lasting LED
lights to reduce lighting consumption by half, and
even be a solution to climate change. Costs of LED
lights are soon expected to fall as LED advances
and becomes more common—making them more
affordable to consumers. Finally, high-efficiency
ballasts are making life more efficient. Manufactur-
ers are trying to maximise energy savings and make
ballasts more energy efficient.
Interview
The future of fit-outs includes remote
monitoring, 3D visualisation and
augmented and virtual reality. Some of the
latest tech tools include smart badging
data, wireless access points, network
login data, phone apps and sensors.
What have been your key mile-
stones and projects at Indoors
High End Finishing?
As a fit-out or contracting com-
pany, you are always growing.
There are always more projects
to undertake which is why project
management is a huge part of a
job, and without the proper or-
ganization, projects fall apart. The
challenge is to balance growth and
work quality as more doesn’t nec-
essarily always mean better. The
key elements to keep this balance
are having a process for onboard-
ing clients, decision making and
project communication. Research
lead times on materials, establish-
ing deadlines and accountability,
being properly staffed, and having
a highly organised back office. This
is what we focus on at Indoors
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design-middleeast.com
25
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
finishing. One of our pillar princi-
ples is to deliver high-end quality
work. This is why we formed the
company in the first place as we
realized that there were very few
fit-out companies producing
high-quality work.
We have worked on several
residential, retail and commercial
projects. Villas, Offices, Apart-
ments, Galleries and Restaurants
but I think the ones that stand
out are the more original and
iconic ones such as Sacha Jafri’s
art studios in Al Quoz and DUQE
Free Zone premises on the QE2
Ship with all the history that
comes with it!
Can you talk about the projects
you are currently working on?
We are currently undertaking
several projects, some of the
notable ones are phase II of the
DUQE Free zone on the QE2
ship and an exciting new project
in the Royal Atlantis Hotel, which
will surely become amongst
the most famous and luxurious
hotels in the world.
The company is currently
engaged in a number of
projects, some of which
One notable example is Phase
II of the The QE2's DUQE
Free Zone ship as well as an
exciting new project within
the Royal Atlantis Hotel
will undoubtedly become
one of the most well-known
and luxurious hotels around
the world.
Over the past 10 years you must have seen a wide range of trends come
and go, which trends were particularly memorable in your industry, and
did you embrace them or let them pass you by?
Trends are exactly that, limited in time. Over the years, we have indeed seen
many come and go, specifically when it comes to preferred interior colours
materials and fabrics. Our job is to follow our client's tastes and requirements
to provide them with the outcome they are expecting and better. Some of our
trendier clients tend to re-do their fit-outs as trends change.
What can you tell us about your plans for the growth of Indoors High End
Finishing in the future?
Our values are based on two pillars: quality work and honesty, which we dis-
covered are the two traits most valued and considered when selecting fit-out
contractors. We intend to continue investing in the best craftsmen in the
industry while remaining open and honest with our clients. This is critical for
us because the majority of our projects come from referrals. Our customers
have had positive experiences with us over the years, and as a result, they
have referred us to colleagues, friends, and family, keeping our project pipe-
line quite full.
Page 28
design-middleeast.com
Cover story
26
D E S I G N M I D D L E E A S T | M AY 2 0 2 2
DESIGN FACT SHEET
Location: AlUla, Saudi Arabia | Surface Area: 10 000 sqm (site 3 046 ha) | Programme: 5-star hotel – 47 tented suites, 2 reception
pavilions, 2 restaurants, spa with rock pool, common areas services. | Start Date: 2019 | Hand Over Date: 2022
Page 29
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27
design-middleeast.com
A
W², the Paris-based international
architecture and interiors studio led by
Stéphanie Ledoux and Reda Amalou, has
completed the design of Banyan Tree AlU-
la, a resort in Saudi Arabia's Ashar Valley.
The Royal Commission for AlUla (RCU)
appointed AW² in collaboration with the
French Agency for AlUla Development
(AFALULA).
The resort is 15km from Hegra, the King-
dom's first UNESCO World Heritage Site.
AW² design integrates and responds to Saudi Arabia's future am-
bitions as well as the resort's completely unique desert setting amid
rock formations and ancient heritage sites, as guided by the Stra-
tegic Master Planning Guidelines for Alula and the Saudi Vision
2030. The design prioritises the preservation of the site's natural
beauty and rich heritage while supporting the nation's long-term
touristic, cultural, and economic goals for the region. >>>
AW² completes Banyan Tree AlUla
in Saudi Arabia's desert, a new resort
inspired by the heritage and natural
beauty of AlUla.Sand.
SUITES.
SUSTAINABILITY.
In collaboration with the French Agency for AlUla Development, the Royal Commission for AlUla (RCU) appointed AW² (AFALULA). The resort is located 15 kilometres from Hegra,
the Kingdom's first UNESCO World Heritage Site.
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28
design-middleeast.com
How about tented suites?
The resort has 47 new tented
suites with sizes ranging from
one to three bedrooms. Two
gourmet restaurants and a
luxury spa are among the
public areas. The signature
swimming pool is nestled in a
natural rock crevice, reminis-
cent of the Wadis that appear
at the foot of the cliffs during
rainstorms.
AW² designed the resort with
an environmentally friendly,
'light touch,' aiming to blend
it seamlessly with the natural
scenery of the Ashar valley.
Each suite is made up of a
simple platform and a solid
structure that resembles the
surrounding rocks. Various
sand-coloured canvases were
used to provide sun protection
as well as natural ventilation
Cover story
Images courtesy of Reda Amalou & Stéphanie Ledoux
DESIGN FACT SHEET
Consultants / Project Management: GAJ, Architect of Record AECOM, Project Manager | EGIS - GAJ, Structural & Civil Engineering | EGIS - GAJ, MEP
Engineering | NESMA, Infrastructures | Contractors: GCS – NESMA – DEEPA, General Contractors | FIOBCO, Tent Supplier | Accor Procurement – AH2,
Furniture Supplier
Page 31
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
design-middleeast.com
29
between the roof and the tent. The soft
roof lines of this three-tiered design
blend the architecture into the existing
landscape.
The architecture is designed as a
landscape, with various sand-coloured
canvas and terracotta renders carefully
chosen to blend with its surroundings.
The spa façades were built with com-
pacted sand, with horizontal coloured
sand lines that matched the rock
formations in the background.
The design team focussed on the
guest experience, as they do with all
AW² projects. The large scale of the
site had to be addressed, and the de-
sign has been carefully considered to
ensure guests do not feel overwhelmed
while still experiencing spectacu-
lar vistas. At the resort, privacy and
shelter go hand-in-hand, creating an
intimate environment in which the
breathtaking views are individually
framed.
International luxury combined
with Nabatean nomadic themes
The interior design is a contemporary
take on the Bedouin way of life. Pat-
terns inspired by Nabataean nomadic
Arab tribes and traditional motifs are
used throughout the resort, evoking
Ashar's rich cultural heritage. The col-
our palette used throughout the design
reflects the colours of the desert.
The architectural approach was
carried over into the interior design by
AW². The spaces are designed to have
an indoor-outdoor feel, allowing >>>
DESIGN FACT SHEET
Masterplan, Architecture & Interiors: AW² architecture & interiors, Paris - Stéphanie Ledoux & Reda Amalou | Client: Royal Commission for AlUla (RCU) in
partnership with AFALULA, French Agency for AlUla Development | Operator: Banyan Tree - Accor
Page 32
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
30
design-middleeast.com
Throughout the resort, the
spaces reflect a modern and
elegant style that combines
a rich local experience with
the highest international
luxury standards in hospitali-
ty design
.
Supporting nature and
minimising the resort’s
footprint
Paths and walkways were
designed as sand trails to
emphasise the light touch
approach used in the develop-
ment of the vast site. Guests
travel through a sand dunes
landscape, getting closer to
nature. The resort's footprint
is thus reduced to a minimum,
while the natural habitat of
the site is preserved. The use
of local resources, craftsman-
ship, and minerals reduces
the project's carbon footprint
even further.
Local plants were imple-
mented into the landscape of
the resort, a sustainable design
choice focusing on endemic
species native to the desert
climate. The architects used
water harvesting techniques
to guide the rainwater towards
micro-catchment gardens to
support plant life on the site.
The gardens also provide flood
protection during the months
of high rainfall when flash
floods can occur in the region.
Reda Amalou and Stéphanie
Ledoux, partners at AW²
commented: “Our architec-
ture responds to the fragility
of the Ashar site and aims
not only to restore but also to
protect it from future harm
by consciously addressing the
balance of Man and Nature.”
“Our concept involves har-
nessing the natural beauty of
the landscape with a project
that seamlessly integrates
into the site, a design that is
adapted and adaptable to the
cultural, historical and natural
specificities of Ashar.”
Cover story
The resort's footprint is thus minimised, while the site's natural habitat is preserved. The use of local resources, craftsmanship, and minerals further reduces the project's carbon footprint.
guests to feel more connected
to nature. Terraces extend
from the interior spaces and
are covered by a canvas tent.
The bespoke furniture design
reflects a sense of nomadic
culture, with patterns inspired
by Nabataean and traditional
motifs used throughout to
evoke Ashar's rich cultural
heritage.
Page 33
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D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
32
design-middleeast.com
New on the block
P
laza Premi-
um Group,
a pioneer,
industry
leader, and
the world's
largest
provider
of airport
hospitality
services and
facilities, has
launched
its new 'Their Patio' arrivals lounge at
Dubai International Airport Termi-
nal 3. (DXB). The lounge encourages
passengers to reconsider how we spend
our airport dwell time by emphasising
the 'Work from Airport' concept. The
new space is intended to provide both
business and leisure travellers with the
opportunity to step outside the airport's
bustle and enjoy a peaceful moment al
fresco while receiving the services they
require for comfort, convenience, and
efficiency in a single location.
Centrally located next to the Du-
ty-Free, ‘Their Patio’ is a unique com-
bination of two concepts: ‘Work from
anywhere’, and ‘co-working space’. The
first-of-its-kind space in the region, it
is open to all travellers offering a col-
laborative work place you can comfort-
ably work at the airport and bringing
together a global business community
in the airport space.
The 523sqm venue features a concierge
service, meeting rooms, co-working
space, phone booths, a wide range of
healthy F&B offerings, a print room, a
conference room, and business Consul-
tancy services for all PRO services, Visa
inquiries, Accountancy, VAT along with
several other facilities for guests. >>>
Making
D E S I G N M I D D L E E A S T | M AY 2 0 2 2
Plaza Premium Group, in collaboration with Dubai
Airports, launches its first Dubai arrival lounge and co-working
space to set a standard for future high-end airport lounges in the UAE,
and the designs are impressive.
Travel Better
Page 35
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
design-middleeast.com
33
The lounge also has a pop-up area
for small exhibitions and retail
brands with focus on art, luxury,
and entertainment collaborations
to make for an interactive experi-
ence.
Plaza Premium Group’s CEO,
Song Hoi-See, commented: "The
Plaza Premium Group brand stands
for innovation in travel. The long-
term vision is to make travel better,
today, tomorrow, and beyond. We
are committed to changing the way
one travels by bringing comfort
and convenience; re-thinking how
we interact with the airport space,
and working closely with our teams
globally to put innovation and cus-
tomer first in our approach.”
“We are delighted to launch ‘Their
Patio’ arrival lounge, at Dubai
International, a first-of-its-kind
concept. With this opening, we
aim to build a community of global
and frequent travellers who will
not only use the airport to travel
but view it as an ideal workspace.
The lounge is designed to ensure
passengers and airport staff enjoy
a multitude of services all under
one roof”, added SVP EMEA, Okan
Kufeci.
“As the world’s leading interna-
tional hub, and the primary gate-
way to Dubai, we are delighted to
partner again with Plaza Premium
Group to introduce a unique service
for arriving guests. Together with
our service and business partners,
we are focused on expanding guest
experience at all stages of their
journey” said Eugene Barry, Execu-
tive Vice President of Commercial
at Dubai Airports.
“As the world’s leading international hub, and the
primary gateway to Dubai, we are delighted to partner
again with Plaza Premium Group to introduce a unique
service for arriving guests. Together with our service
and business partners, we are focused on expanding
guest experience at all stages of their journey”
The new space is designed to give
both business and leisure travellers
the opportunity to step outside the
airport's hustle and bustle.
The passengers can have peaceful moment al
fresco while receiving the services they need
for comfort, convenience, and efficiency in a
single location.
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design-middleeast.com
Hospitality
NABIL AKIKI
CEO OF THE RENOWNED
FIVE PALM JUMEIRAH AND
FIVE JUMEIRAH VILLAGE
HOTELS IN DUBAI, ON
CREATING DESIGN SPACES
THAT REFLECT THE DUAL
FIVE ETHOS OF FUN AND
FUNCTIONALITY.
on you
Designs
Tell us about your design journey…
With over two decades of experi-
ence in design, development, master
planning, project management and
construction of diverse and mixed-
used developments, I currently hold
the position of CEO, FIVE Develop-
ment and have driven the signature
architectural style of FIVE Real Estate
Development and FIVE Holdings.
Previously, I have delivered a range
of world-class projects including
hospitals, commercial, residential
and luxury hotels and resorts in the
GCC, North Africa, Middle East, and
Europe, and have a first-class degree
from INBA in Beirut. After finishing
top of my class amongst all archi-
tecture universities, I received my
Master’s in Architecture from the
École Spéciale d'Architecture in Paris
– France on a special scholarship and
graduated as Mageur De Promotion.
Page 37
design-middleeast.com
35
As a founding member of FIVE
Holdings and the CEO of FIVE Real
Estate Development, I am proud to
lead the design, development, and
construction management of FIVE's
projects, which have received over
40 regional and three global awards.
My journey with FIVE, from an
architectural perspective, began in
2012 ideating, Cappadocia, Villa Pera
and Villa Myra; three luxury resi-
dential G+4 developments with over
220 luxury residential apartments in
Dubai, Jumeirah Village Circle com-
munity. Despite a very challenging
DCR and tight regulations for that
zone, the spaces have been designed
to be refreshingly modern, and new
and boast organic architecture, inte-
grating lifestyle swimming pools and
outdoor furnished terraces into the
indoor luxury space of an apartment.
For me, this was the seed of an
evolving architectural concept
that opened our, and our clients,’
awareness of the added value offered
by the outdoor space. The swimming
pool and furnished terrace add to the
indoor luxury space of an apartment.
The current phase of my journey
with FIVE revolves around develop-
ing FIVE Zurich. A unique property
boasting a brilliantly visual contrast
between the historically preserved
defined linear calm architecture on
the outside of the hotel, surrounded
by green calming nature, and the
most explosive colourful buzzing
interiors catering to vibrant new-age
guests.
What are your design inspirations?
Aesthetics are everywhere, in differ-
ent cultures, different arts, different
tastes, and different natures. Being
exposed naturally to both eastern
and western cultures through my
educational and career extended >>>
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
Cinque is well-known for
its fun-fine-dining ethos,
as well as its distinct and
delectable Italian dishes.
Arrive early for an aperitivo
at the stunning bar and
lounge, or stay late, the
expert mixologists create
the perfect post dinner
cocktail or digestif for your
group of friends, family, or
date night.
Nabil Akiki, CEO of
FIVE Development, has
over two decades of
experience in the design,
development, master
planning, project
management, and
construction of
diverse and mixed-use
developments. He is
also the mastermind
behind the phenomenal
architecture of FIVE
Real Estate Development
and FIVE
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design-middleeast.com
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
journeys, I am blessed to have the
opportunity to contribute to the
ever-developing and unique multi-
cultural city of Dubai.
What are your design criteria?
Approaching a new project for me
is understanding clients’ values
first, such as their culture, lifestyle,
interests, concerns, and needs.
Then I start living the clients’ and
guests’ experiences through my
sketches till completion.
How would you describe the in-
corporation of sustainability into
your designs?
Sustainability is at the core of the
brand and sustainable architec-
ture is a huge focus for the FIVE
Team -with existing and upcom-
ing properties. The brand truly
believes that sustainability is a
human necessity and aims to be
a pioneer and game-changer of
sustainable practices amongst
competitors worldwide. Stay
tuned for some exciting updates in
Q4 of 2022.
What are the challenges be-
tween a good concept design
and a good final executed project
and how do you manage them?
There are several challenges that
occur in the process of transform-
ing a well-thought-out concept
design into a well-executed and
completed final project.
Even a brilliant concept could turn
into a mediocre final product if the
essence of a good design evap-
orates while going through the
operations involved with design
drawings, shop drawings, coordi-
nation with all different services,
construction, quality control etc.
Hospitality
Dine, drink, and dance at The Penthouse; the Japanese menu is
incredible and the decor is equally stylish.
From Latin America’s tacos, Arabic kunafa cones, India’s pani puri to
Asia’s bao buns and Europe’s street favourite panzerroti, Soul Street
offers dining experience.
The only way to overcome all
these risks involved, and to
see a brilliant concept trans-
lated into an even better end
product, is to watch, monitor,
and fully manage every step
of the 'blueprint to result'
journey to enjoy an ultimate
product that meets, and
exceeds, expectations.
APPROACHING A NEW PROJECT FOR
ME IS UNDERSTANDING CLIENTS’
VALUES FIRST, SUCH AS THEIR
CULTURE, LIFESTYLE, INTERESTS,
CONCERNS, AND NEEDS. THEN I
START LIVING THE CLIENTS’ AND
GUESTS’ EXPERIENCES THROUGH MY
SKETCHES TILL COMPLETION.
"
"
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38
Design Middle East Awards 2022
T
he Design Middle East Awards are one of the most popular
award ceremonies in the region. The award ceremony seeks
to recognise individual excellence, company strengths,
and project success and will honour the creative best and
brightest in the region’s design and architecture industries.
The ceremony would be held on November 11, 2022, in Dubai.
Design Middle East would like to express gratitude to our jury members
for being part of this amazing journey and process. Read here to know
more about our judges.
The Design Middle East Awards are one of the region's most popular
award ceremonies. The award ceremony will honour the creative
best and brightest in the region's design and architecture industries
by recognising individual excellence, company strengths, and project
success. The ceremony would take place in Dubai on November 11, 2022.
Design Middle East would like to thank our jury members for being a part
of this amazing journey and process. Learn more about our judges here.
Working experience at iGuzzini:
Operations Finance team Manager (2008-2010)
Group Treasurer Manager (2010-2013)
Operations Finance Manager (2013-2014)
Chief Financial Officer (2014-2020)
CEO (from February 2020)
CRISTIANO/ VENTURINI
CEO, IGUZZINI ILLUMINAZIONE SPA
C
ristiano Venturini is the CEO
of iGuzzini illuminazione SpA,
an international architectural
lighting industry leader. He holds
a BA in Business Administration
from Bocconi University, as well
as a Master of Commerce from
Melbourne Business School and
an MSc in General Management
from Bocconi University. Venturini
later completed Executive cours-
es in Finance (SDA Bocconi) and
Marketing (Melbourne Business
School).
Venturini is a visiting professor of
international business and a mac-
roeconomics assistant. His previ-
ous work history includes stints at
La Perla SpA. (Beijing/Singapore)
and KMPG.
Judges
THE
MEET
PUT YOUR HANDS TOGETHER
FOR OUR INCREDIBLE JURY
MEMBERS FOR THE UPCOMING
MIDDLE EAST DESIGN AWARDS 2022.
#DesignMEAwards
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
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39
TAREK H./SHUAIB
CEO, PACE
C
hoosing to build upon a legacy
of a firm that had sparked an
architectural revolution and renais-
sance in Kuwait and the region,
Pace’s current CEO and lead
architect, Tarek Shuaib, decided to
pursue his professional career at
Pace, which was the firm founded
by his father: renowned architect
and master planner, Hamed Abdul
Salam Shuaib.
Shuaib was exposed to architec-
tural excellence at a young age.
Shuaib then pursued his passion
for the industry, earning a mas-
ter's degree in architecture from
Washington University in St. Louis,
USA, and a bachelor's degree from
The American College in London,
England.
He began working with some of
Pace's most prestigious govern-
ment clients, including The Amiri
MARCOS/CAIN
PRINCIPAL & FOUNDER, STICKMAN TRIBE
W
ith over 20 years of creative experience spanning hotel,
retail, residential, and commercial projects, Marcos has
personally spearheaded concepts through to landmark hospi-
tality projects across Asia, Australia, and the Middle East - from
Diwan, Bayan Palace, Central Bank
of Kuwait, Kuwait University, KISR,
and the Ports Authority, to name a
few. He was given significant and
varied responsibilities such as local
and regional client liaisons, interior
design, and site supervision.
award-winning boutique hotels to
iconic builds like The Cook, The Meet,
and The Brew at the Kerry Hotel,
Pudong, the ground-breaking Hotel
Jen Beijing, and the Zaya Nurai Island
Resort, described by Newsweek as "the
most luxurious resort in the world." The
Waldorf Astoria in the Maldives, The Ritz
Carlton Amman, Conrad Hilton KL, and
the signature Mercedes Me Chengdu
are among his most recent projects.
Cain is a passionate advocate for
hospitality and food and beverage
design, and she is a regular contribu-
tor to magazines and a guest speaker
at events focussing on innovation and
sustainability. To date, he has received
numerous awards, including the Asia
Hotel Design Award, World Interior
News Awards, Middle East Interior De-
sign Award, and International House and
Property Award, in categories ranging
from best hotel and restaurant to luxury
urban escape.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
Keyfacts
Date- Friday 11 November 2022
Time - Dubai - 7:30pm
Venue - Sofitel The Palm Dubai
Hashtag - #DesignMEAwards
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design-middleeast.com
40
Design Middle East Awards 2022
LLOYD/WILLIAMS
CEO/ CO-FOUNDER, CREATIVE
WRAP SUSTAINABLE INTERIORS
L
loyd Williams is the CEO and
co-founder of Creative Wrap
Sustainable Interiors, a premi-
um interior wrapping company
launched in Dubai in 2017 to of-
fer a cost-effective, eco-friendly
way to upscale your space in less
time than conventional renova-
tion methods.
Born and raised in the United
Kingdom, Lloyd began his career
as a Production Manager at Acre
Wood. After a successful 13
years, he moved on to Project
Manager roles before taking on a
Business Development Manag-
er position in 2016 at Express
Electrical & Engineering Supplies
Ltd (in Dubai).
Lloyd and his experienced team
have wrapped more than 10,000
residential homes in the region,
as well as outlets including Burj
Khalifa, Reel Cinemas, Dubai
Police Headquarters, and many
top hotels, restaurants and
schools. Specialising in sus-
tainably upcycling spaces from
kitchens to bathrooms, lobbies
to lifts, staircases and furniture
and everything in between,
the benefits include being fully
waterproof, scratch-resistant,
antibacterial and having an-
ti-mould and self-extinguishing
properties.
Starting with just three employ-
ees, Lloyd and Aaron now have
over 100 members of staff work-
ing across the GCC in the UAE,
Egypt, Brunei, and Jordan and
have further expansion plans for
Lebanon and Europe in 2022.
MAHSA/
FOUNDER AND DESIGN DIRECTOR,
DESIGN BY MAHSA
M
ahsa an Irani- an-born and
Australian-educated designer,
has established a reputation as an
avant-garde in interior design, chal-
lenging mainstream trends to create
innovative spaces that enhance
consumer experiences
Mahsa is known as a storyteller
through design, forming designs
with a distinct aesthetic while
remaining true to their space and
purpose. Each design is a reflection
of the passion that speaks the lan-
guage of creativity.
Mahsa’s portfolio shows exqui-
site projects in the hospitality,
retail, food & beverage, and resi-
dential sectors in the Middle East
and Australia as the founder and
design director of the boutique
interior design studio in Dubai. This
knowledge encompasses the entire
design-build process, from premi-
um boutique hotels and bespoke
restaurants to luxury residences
and large-scale commercial/retail
spaces.
Design by Mahsa’s success has
been driven by its reputation since
its inception in 2018. Since 2020,
the boutique design studio has
grown significantly, with repeat and
referral businesses accounting for
more than 85% of total revenue.
With some of the largest and most
prestigious design projects in Dubai
awarded to Mahsa and her Team
in 2021/22, Mahsa’s position in the
design industry will be redefined.
Mahsa believes that the company’s
success is defined by the human
element and the personal relation-
ships that are fostered throughout
the project cycle, rather than by her
innovative and progressive designs.
#DesignMEAwards
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
Image courtesy of Ales Vyslouzil Photography
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41
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D E S I G N M I D D L E E A S T | O C T O B E R 2 0 2 1 W
D E S I G N M I D D L E E A S T | M AY 2 0 2 2
Suppliers
Lumisystem (aluminion frame)
Art des Caves (wine cellar)
Arali (louvers)
Gigli (woodwork)
Plancus (door and panels)
Galleria Della Pietra (marbles)
Pagliotto (rustic granite)
Oikos (lightining).
42
Project
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43
SOULFUL
STUDIO ARTHUR, one of Brazil's
leading design firm's latest residential
project BD House in São Paulo
provides privacy while the carefully
curated interiors provide a feeling of
openness and warmth.
T
he cobogó inserted
in the facade of
this residence
served as the
inspiration for
the project. The
covering's three-
dimensional
format preserves
the view of the
house's interior
while providing
privacy for the residents, a young couple with
two small children. The rebar wall with a
hanging garden on the lot's side was designed to
encourage vegetation growth, creating a pleasant
green divider between the street and the house.
The façade, made of molded-in-place
architectural concrete, has the window frames
and the light fixtures embedded at the moment
of concreting. Its pigmentation required several
tests and proof bodies to reach the ideal >>>
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Project
coloration. Thus, the ochre pigmented concrete
was the focal point for the definition and choice
of color palette for the other finishes and
coatings, such as wood, metals, and paints.
Because it is a house with an extensive program
on a small plot of land, the layout was divided
into levels defined by the floors, which are
all linked by an elevator to promote vertical
circulation. An English well was also built to
allow for natural light and ventilation in the
basement, which houses the garage, wine cellar,
office, service area, and storage room.
The integrated living and kitchen, toilet,
barbecue area, and garden are all located on the
first floor. The children's suites, master suite, and
guest suite are located on the other floors. The
penthouse focuses on the leisure areas, including
a pool and deck.
Because it is a large house
on a small plot of land, the
layout was divided into levels
defined by the floors, which
are all linked by an elevator to
encourage vertical circulation.
Some unique decor
pieces add to the beauty
of this space.
The interior design includes furniture
from great names in national and
international design, such as Sergio
Rodrigues, Charles Eames, Lina
Bo Bardi, Jean Gillon, and Ricardo
Fasanello, as well as pieces signed
by Arthur Casas, such as the Apache
dining table, the Antigua coffee table,
the Emiliano, Basset, and Sinatra
lampshades, the Xingu chair, the Ripas
chaise, and the Jacarandá centerpiece.
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design-middleeast.com
The ochre pigmented
concrete served as the
focal point for defining and
selecting the colour palette
for the other finishes and
coatings, including wood,
metals, and paints.
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46
W
ith the FIFA World
Cup Qatar 2022
fast approaching,
Qatar Tourism
has revealed
new tourism
attractions,
hotels, and resorts that fans will be able
to enjoy during the tournament. This
unprecedented year of growth marks
a significant step forward in Qatar's
emergence as a tourist destination, with the
country aiming to welcome six million visitors
per year by 2030.
Chief Operating Officer of Qatar Tourism,
Berthold Trenkel, said: “2022 has been an
extraordinary year in Qatar with so many
major new hotel and tourism openings. From
shopping malls to beach clubs, museums
to theme parks, there are now activities
and experiences in Qatar for every type
of traveller, from every nation, and to suit
every budget. With more than one million
fans expected to visit for the FIFA World
Cup Qatar 2022, we’re proud to be able to
offer a true breadth of experiences and
entertainment beyond our stadiums, fan
festivals and matches.”
FIFA World Cup Qatar 2022
QATAR
DISCOVER
LIKE NEVER BEFORE
IF YOU'RE PLANNING A TRIP TO QATAR FOR THE FIFA
WORLD CUP QATAR 2022, HERE ARE SOME EXCITING
ATTRACTIONS, HOTELS, AND RESORTS TO CHECK OUT.
AL MAHA ISLAND
Set to launch next month,
Al Maha Island will feature
six high-end restaurants
including Zuma, LPM,
Billionaire and Carbone,
as well as other eateries
and attractions such as
Nammos Qatar beach
club and Lusail Winter
Wonderland. The island
also features Al Maha
Drive, a unique driveway
experience reserved only
for supercars and classic
cars.
LUSAIL WINTER
WONDERLAND
In contrast to the icy cold
temperatures that greet
visitors at the famous
London Hyde Park location,
visitors to Lusail Winter
Wonderland will be able
to relax on the beach in
the sun while enjoying
festive games, rides, live
entertainment and delicious
food and drink. Lusail Winter
Wonderland will launch at
the beginning of November
2022, bringing winter magic
to the Middle East.
New qatar attractions, hotels and resorts
ENTERTAINMENT/
\ AL MAHA ISLAND
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WEST WALK
Located in the heart of Al Waab,
West Walk is Doha’s latest urban
lifestyle community. Scheduled
to open before the end of the
year, the district is tailored to
the needs of modern living and
fuses residential, retail and leisure
spaces to provide the perfect
live-work-play experience. West
Walk also features a one-of-
a-kind pedestrian promenade
with innovative outdoor cooling
technology.
WEST BAY NORTH BEACH PROJECT
Early November will see the highly anticipated launch
of Qatar Tourism’s West Bay North Beach Project, with
the initial launch comprising three new beaches in the
heart of Doha:
West Bay Beach
An affordable public beach where diverse amenities
will include a food court, fan zone and beach volleyball
court.
B12 Beach Club Doha
A family-friendly beach club with a breadth of
amenities including 600 sun loungers, a restaurant,
retail shops and a children’s playground.
DOHASANDS Beach Club
The stylish club will feature a buzzing concert stage,
quick-service food and beverage outlets, retail offerings
and 1,000 sun loungers for visitors keen to enjoy the
sunshine.
CORINTHIA YACHT CLUB
Located on the glittering waters of Porto Arabia in The Pearl-Qatar, the
architecture of this stunning building is designed to echo the billowing sails
of traditional Qatari dhows. The private club, set to open before the end of
2022, will offer exclusive membership for yacht owners and residents by
invitation only.
LUSAIL BOULEVARD
Located in the heart of Lusail, this
dynamic and diverse shopping,
commercial and residential area
is set to become the Champs-
Élysées of the Middle East, with
the open-air, climate-controlled
boulevard offering a vast range of
experiences. Lusail Boulevard is set
to open in time for the FIFA World
Cup Qatar 2022- with three-day
family friendly festival which will
run from November 3-5, 2022,
featuring headline concerts, shows
and DJs. Each night of the festival
will focus on a particular MENASA
region as Qatar-MENASA 2022
Year of Culture; starting with the
Middle East on November 3 in the
Boulevard featuring non-ticketed
performances by artists Abdulaziz
Louis and Joseph Attieh. November
4 will see the festival activities also
include a Lusail stadium takeover
for a spectacular South Asian night
featuring renowned stars including
Rahat Fateh Ali Khan, singer
Sunidhi Chauhan, and North Africa
representation will close the festival
at Lusail Boulevard on November 5.
QETAIFAN ISLAND NORTH
Conceived as an entertainment hub, Qetaifan Island North will feature
luxurious hotels, beach clubs, gardens, pedestrian-friendly streets, distinct
neighbourhoods and a waterpark with 36 rides that will set to open in 2023.
Guests will experience an adrenaline rush at “The Icon Tower” zone in the
waterpark, which features an 85-metre-high slide set to become the highest
in the world. Qetaifan Island North will launch before the FIFA World Cup
Qatar 2022..
BEACHES & BEACH CLUBS /
\ LUSAIL BOULEVARD
\ WEST WALK
\ QETAIFAN ISLAND NORTH
\ WEST BAY NORTH BEACH
Page 50
FIFA World Cup Qatar 2022
974 BEACH CLUB
Located next to the iconic 974 Stadium, this beach club will feature a five-star
beachside experience: think private bungalows, water-based activities, beach
sports, luxury retail outlets, food and beverage kiosks, a big screen, live DJ
sets and other cultural activities.
48
LA MAR BEACH CLUB
Recently opened in October, this luxury beach lounge in the InterContinental
Doha Beach & Spa overlooks unparalleled views of the West Bay skyline.
Guests can dip in azure waters while enjoying chic cabanas, sunbeds, private
loungers and a twist on the well-loved La Mar restaurant menu.
MUSEUM OF ISLAMIC ART (RE-OPENING)
Qatar’s iconic Museum of Islamic Art (MIA) reopened to the public on
5 October 2022 following a year-long facilities enhancement project.
The reimagination of its permanent collection of over 1,000 objects
will create a new visitor-focused layout and storyline, allowing the
museum to showcase its world-renowned exhibits as never before.
Aimed at families with children, the new galleries at MIA include hands-
on experiences and activities.
ARTS & CULTURE /
SHOPPING /
HOTELS AND RESORTS /
PRINTEMPS DOHA
Launching for the first time outside of France, the prestigious Parisian
department store Printemps will combine new technologies and an
immersive physical experience to offer over 600 brands – 200 exclusive
in Qatar. Printemps will be the only department store in Qatar to house all
the iconic Maisons under one roof: Louis Vuitton, Dior, Valentino, Balmain,
Pinel et Pinel and more. Set to be the largest luxury department store in the
region, Printemps will open its doors in Doha Oasis over the coming weeks.
FUWAIRIT KITE BEACH
Fuwairit Kite Beach, which celebrated its official opening earlier in October, is nestled along
a natural lagoon an easy hour drive north of Doha. With excellent kitesurfing conditions, the
state-of-the-art resort has found a perfect home thanks to the consistent winds, ideal ocean
conditions and powder-soft sands.
THE ST. REGIS MARSA ARABIA ISLAND
This exclusive island getaway in the heart of Porto Arabia opened in October. The hotel
offers bespoke services and exquisite culinary offerings on a Mediterranean-styled island.
RIXOS GULF HOTEL DOHA
Rixos Gulf Hotel Doha has inherited a location with a prestigious history; since 1973 and until
now, the site was home to the landmark Gulf Hotel. The building has undergone a grand
refurbishment to accommodate this new all-inclusive venture by Rixos Hotels, in partnership
with Accor and Katara Hospitality, which will consist of 350 rooms and suites and seven
dining outlets. The hotel will be open at the end of October.
THE OUTPOST AL BARARI
The first of its kind accommodation in Qatar, The Outpost Al Barari is situated in the stunning
Inland Sea nature reserve and is surrounded by soaring sand dunes and desert wilderness.
The resort offers 21 luxury lodges with private pools that will integrate close-to-nature
experiences, sustainability and luxury hospitality. This unique desert experience will be open
during November 2022.
MAKANI BEACH CLUB
Also newly opened in October, The Four Seasons Hotel Doha’s new lively seafront lounge brings Southern
Mediterranean elegance in a chilled setting overlooking the Arabian Gulf. Club-goers can expect light bites,
ocean views and DJ entertainment
\ MAKANI BEACH CLUB
\ 974 BEACH CLUB
\ THE ST.REGIS MARSA
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RIXOS QETAIFAN ISLAND NORTH DOHA
Opening before the end of the year, this resort will surround the
island's main attraction: a state-of-the-art waterpark. A traditional
Turkish hammam and luxurious treatment rooms will also be on
offer, alongside an exclusive sports club for active travellers and the
Rixy Kids Club to keep every child entertained.
WALDORF ASTORIA DOHA WEST BAY
Currently in the final phases of construction, this hotel will open by
the end of the year in the heart of the capital’s Diplomatic Area. The
44-story tower will boast art-deco inspired rooms, a rooftop indoor
pool and extensive culinary options created by Michelin-starred
chefs.
WALDORF ASTORIA DOHA LUSAIL
The sprawling resort is located in the heart of Lusail and boasts a
pristine private sand beach. Opening was on October 18, 2022 and
it will offer a selection of fun activities for both adults and children,
from water slides to surfing, alongside 461 rooms, a fitness centre,
spa and offices.
THE NED DOHA
One of London and New York’s most
exclusive hotels and private members’
clubs, The Ned will open in Doha
this November. Set inside the former
Ministry of Interior building along the
Doha Corniche, The Ned Doha will be
home to 90 rooms and 12 suites, seven
restaurants, a gym, spa and 30-metre
outdoor pool.
THE CHEDI KATARA HOTEL & RESORT
Nestled in the heart of Katara Cultural
Village and surrounded by lavish
gardens, this property will open in
November with luxury rooms and
32 regal villas – all designed with an
elegant blend of Mughal and Ottoman
aesthetic.
RAFFLES DOHA AND FAIRMONT
DOHA
Each of these luxury hotels will face
one another in two grand towers,
which combine to represent the two
scimitar swords on Qatar’s national
seal. Fairmont Doha will be inspired
by mega-yacht design and a soaring
lobby will house the world’s tallest
chandelier, whereas Raffles Doha
will be a suite-only property with a
legendary butler service. Select dining
and event spaces will be accessible
during the FIFA World Cup
ROSEWOOD DOHA
Located in two stunning towers inspired by Qatar’s coral reefs, Rosewood Doha
and Rosewood Residences Doha will open before the end of the year and
consist of a luxury hotel, apartments, spa and state-of-the-art fitness centre.
KATARA HILLS LXR HOTELS
Inspired by Scandinavian architectural style and created with environment-
friendly materials, 15 luxury villas will offer a private and peaceful escape from the
city in the green paradise of Katara Hills. Set to open this November.
DOUBLETREE BY HILTON DOHA DOWNTOWN
Just 10 minutes from the city centre and near to many of Qatar’s most popular
attractions, this hotel opened in October and features over 250 spacious
serviced apartments
T
he new attractions build on a wave of
new openings for visitors throughout
2022. March witnessed the opening
of 3-2-1 Qatar Olympic and Sports
Museum, the world’s most sophisticated
modern museum dedicated to sport. The
following month the extravagant shopping mall
Place Vendôme opened its doors, featuring
over 500 stores and an entertaining dancing
fountain display. The Le Royal Méridien Doha
hotel was then blended seamlessly into the
new French-inspired mall this summer.
This year also saw other hotel openings such
as the region’s largest wellness resort: Zulal
Wellness Resort by Chiva-Som. This pioneering
destination on the northern tip of Qatar blends
traditional Arabic and Islamic medicine to
create immersive health and lifestyle resets,
along with family-focused wellness journeys.
Pullman Doha West Bay then opened in August,
set in a stunning high-rise modern tower,
and conveniently situated in Doha’s West Bay
district.
In 2021 there were lots of other exciting
openings. The theme park Quest Doha
launched with over 30 rides including the
world’s tallest indoor rollercoaster, and the
world’s tallest indoor shot and drop tower. The
luxury five-star Banyan Tree Doha opened with
five opulent dining options and a Rainforest
Hydrotherapy spa. The Hilton Salwa Beach
Resort & Villas also opened its doors with 3.5km
of picturesque private beaches, and the Desert
Falls Water and Adventure Park, one of the
largest theme parks in the Middle East, opened
with 28 slides and rides.
\ RAFFLES &FAIRMONT
\ RIXOS BEACH RESORT QETAIFAN ISLAND NORTH
\ WALDORF ASTORIA DOHA WEST BAY
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Retail
The re-inauguration of the
store was an ideal opportunity
to highlight the contours of
emerging styles infused with Al
Huzaifa's distinct sensibilities.
The brand's most recent
explorations of texture, shape,
and material are reflected in
the new collections, which are
now available.
Decor
FASHION
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 2
AL HUZAIFA REINVENTS
ITS ABU DHABI SHOW-
ROOM, CREATING A SPACE
THAT CURATES A NEW
STUNNING WORLD OF
HOME DECOR.VILLAS, AND
IT'S A SLICE OF LIFE WE
WISH TO EXPERIENCE.
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51
COURTESY OF JAMES WARD OF JAMES WARD PHOTOGRAPHY
A
l Huzaifa, a
homegrown luxury
furniture brand,
re-inaugurates its
Abu Dhabi show-
room after a total
transformation,
and this is where
the brand's latest
offerings make their debut. The 34,650sqft
showroom, located in the Corniche area,
just off Hamdan Street, is a testament to Al
Huzaifa's mastery in furniture and interiors,
as well as its ever-curious, uninhibited
approach to innovation.
The showroom reinforces the brand's
vision of curating a world of furniture fan
by presenting a seamless flow of distinct
luxury furniture concepts spanning two
levels. The showroom showcases Al Huzai-
fa's distinct service offering, which includes
custom panelling, woodwork treatments,
and metalwork, as well as fabrics, murals,
and carefully curated wallpapers, all of
which are seamlessly combined to create
aesthetically pleasing life-size features
that could be a part of your home décor.
The store's re-inauguration was a perfect
opportunity to highlight the contours of
emerging styles infused with Al Huzaifa's
distinct sensibilities. The new collections,
which are available now, reflect the brand's
most recent explorations of texture, shape,
and material. Sofas that flawlessly wrap a
smart quilted finish over a smooth biomor-
phic curve. >>>
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52
design-middleeast.com
Retail
The collection
includes pieces
sourced globally and
custom manufactured
to personalised
specifications for
living, dining, bedroom,
and workspace areas.
Tabletops that experiment with new
materials, such as sapphire marble,
striking a highly individualistic note
with vibrant pools of blue frozen in
stone. Sofas with generous propor-
tions that look grand but are totally
contemporary, with graceful seating
curves and asymmetric backs
to dominate the landscape. The
collection includes pieces sourced
globally and custom manufactured
to personalised specifications for
living, dining, bedroom, and work-
space areas.
The brand's Design Studio services
are also available at this latest
location, demonstrating the brand's
commitment to providing exquisite bespoke solutions. Whether customers want
to update an existing space with new pieces or create an entirely new theme, Al
Huzaifa provides a seamless customisation journey. Starting with an initial con-
versation in which ideas are sparked and mood boards are shared, the dream
is brought to life with the sourcing, crafting, and installation powerhouses
swinging into action to ensure a clean and effortless transformation that leaves
customers nothing but delight.
Al Huzaifa continues to provide its customers with the best quality and high-
end interior offerings tailored to create a comfortable, luxurious living environ-
ment through its five showrooms in the UAE. The brand adheres to a policy of
strategic expansion, which focusses on expanded offerings rather than adding
physical locations..
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From
personalities
for
personalities
axor-design.com
AXOR ShowerHeaven
by Phoenix Design
•
AXOR Edge
by Jean-Marie Massaud
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Art
SWISS WATCHMAKER .Vacheron Constantin COLLABORATED ARTISTICALLY WITH EMIRATI
DESIGNER ALJOUD LOOTAH TO MARK THE OPENING OF ITS FLAGSHIP STORE IN THE DUBAI MALL.
54
ANATOMY
OFBEAUTY
Product designer Aljoud
Lootah launched her
studio in 2014. Since then,
the studio has preserved
its unique approach by
focussing on the idea
of contrasts in form and
function while distinctly
interpreting the Emirati
culture and artisanal
techniques through
contemporary design. Her
creative drive comes from
a passion for detail and
experimental approaches
to materials and aesthetics
T
he luxury Swiss
watchmak-
ing Maison
Vacheron
Constantin
celebrates
the opening
of its flagship
boutique in
The Dubai Mall
with an artistic
collaboration with Emirati designer
Aljoud Lootah. The multi-disciplinary
designer created four creations that
demonstrate the ultimate craftsman-
ship prowess that only human hands
are capable of mastering.
Vacheron Constantin has been
striving for excellence in watchmaking
since 1755. The Maison has built a
legacy that is seen as a work of art in
the eye of the beholder through the
never-ending pursuit of precision,
innovation, and artistry. The Emirati
heritage craft of embroidery was cho-
sen as a symbol of artistry and culture.
It was used to emphasise the meticu-
lous details, using carefully selected
beads and traditional techniques to
tell stories that leave a profound sense
of legacy. >>>
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55
55
E
xhibited throughout
the flagship boutique,
Lootah’s creations can
be admired in the Atrium
entrance, as well as in the three
custom-built installations of
the external windows. The
four exclusive creations offer
a unique interpretation of
the brand’s annual theme, the
“Anatomy of Beauty”. Lootah’s
immaculate attention to detail
showcases a clear link between
meticulous watchmaking and
perfection found in nature,
using falcon feathers. She por-
trays watchmaking excellence
through “Côte de Genève” and
“Perlage” finishings of Vacher-
on Constantin. Timepieces and
falcons have played a funda-
mental role in the history of
the UAE, as they are symbols of
pride and unity.
The mesmerising colour
palette selected by Lootah
embraces the vibrancy of the
region, emphasising the col-
ours blue, gold and silver. For
the designs, she envisions blue
depicting the clear skies, gold
resembling the sands dunes,
and silver highlights that evoke
UAE’s skylines. Each colour
expressed through different
materials and textures gives
the creations more depth and
meaning.
“In celebration of the Vacher-
on Constantin Dubai Mall flag-
ship opening, we are elated to
embrace best-in-class Emirati
talent, Aljoud Lootah. Through
this artistic collaboration, we
pay tribute to the community
and show our appreciation for
the fine arts.
The four incredible creations
infuse the new Flagship with
Emirati culture complement-
ing the existing Musharabiye
pattern and heritage time-
pieces exhibition. Inspired
by Maison’s heritage and ulti-
mate watchmaking excellence
skills, Aljoud was motivated
to passionately create her
unique designs, which in turn
will also inspire visitors at the
boutique,” says
Christophe Ramel, Middle
East Regional Brand Director
of Vacheron Constantin.
Through this collaboration,
Maison continues to encour-
age its commitment to the
UAE and culture and art.
The four incredible
creations infuse the new
Flagship with Emirati
culture complementing
the existing Musharabiye
pattern and heritage
timepieces exhibition
D E S I G N M I D D L E E A S T | M AY 2 0 2 2
Some of the prestigious
projects by Lootah include
Dubai’s Mandarin Oriental
Hotel, the Dubai
International Airport, Abu
Dhabi’s Etihad Airways, and
the UAE’s Ministry of
Presidential Affairs.
Page 58
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56
design-middleeast.com
Drama
Wishlist
PRETTY PLATES
Get your hands on the limited
edition artistic home decor
collection from THE PLATED
PROJECT.
www.theplatedproject.com
BEHOLD!
The pollo sideboard is crafted
from wood and features
straight lines and expert hand-
craftsmanship on the door
shutters with champagne
gold handles and legs base
that elevate this seemingly
simple sideboard.
www.casalusso.ae
YOU ARE UNIQUE
The latest collaboration
between Egyptian design
firm R'KAN Edition and
various artists and
artisans aims to create
a dialogue between art
and everyday objects in
order to use design as a
gateway to creativity.
www.r-kan.com
These cool decor styles will add
drama and beauty to your living spaces.
DESIGN
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57
BRIGHT AND NICE
Masiero Italian Lighting's
new Posy collection,
designed by Sara Moroni,
can instantly elevate and
brighten your space.
www.masierogroup.com
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58
design-middleeast.com
Wishlist
MOVIE MAGIC
The Home, a furniture
retailer, introduces home
theatre installations to
help you bring the ultimate
viewing experience to
your personal space.
www.hehome.ae
CLASSY
Gather your friends and
family for a hearty brunch,
and this dining table will
make your memories
unforgettable.
Across all PAN Emirates stores
MAJESTIC
Bring a royal touch to
your living space with
these handcrafted
carpets that exude
warmth and appear posh.
www.handscarpets.ae
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59
CUTE LIKE A BUTTON
Nada Debs' super
charming pebble seats
are a perfect ode to her
20th anniversary, which
celebrates the evolution
of craft and design.
www.nadadebs.com
Page 62
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60
design-middleeast.com
Pick of the month
A
l Shamsi introduces The Bontempi
Casa, a world-class Italian brand
distinguished by its distinct blend
of creativity and imagination. Since
its inception in 1963, the Bontempi Casa
collections have been inspired by technol-
ogy, design, and innovative materials. The
collection's exceptional balance of tradition
and innovation allows the collections to be
easily incorporated into existing or custom-
ised projects.
Central
COMMAND
Bontempi proposes a genuine living phi-
losophy that takes into account individual
personalities and styles. Since the beginning,
innovation has been the hero, along with a
tailor-made vocation expressed through atten-
tion to detail and customisable solutions that
reflect Made in Italy Excellence. The One of
the collection's highlights is Millennium XXL, a
futuristic dinning table collection with distinc-
tive, elegant, and one-of-a-kind design.
Availability: Marabea Sheikh Zayed Road, Al Quoz industrial zone.
Page 63
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Inspiring Solutions
For Tomorrow
IDEAL STANDARD MENA
T + 97148042400 | E idealstandardgulf@idealstandard.com
IDEAL STANDARD DESIGN & SPECIFICATION CENTRE
Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000
www.idealstandardgulf.com