Design Middle East, November 2023
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# D E S I G N M E AWA R D S
AWARDS
2023
DESIGN
MIDDLE EAST
CHEERS
& CELEBRATIONS
Glimpses of the greatest
celebration ever, when
exceptional achievers
and companies were
awarded the region's most
prestigious design and
architecture honours
BUILDING &
ENHANCING//
GARETH CAIN
Studio Design
Director, discusses
his new role at DSA
Engaging
Minds
DESIGN
FORUM
THE HIGHLIGHTS OF
design-middleeast.com
N O V E M B E R 2 0 2 3 |
D E S I G N M I D D L E E A S T
Interiors and architecture
from the Gulf,
Levant and beyond
Page 2
27232
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Page 3
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D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 3
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# D E S I G N M E AWA R D S
10
INTERVIEW
BUILDING & ENHANCING!
Gareth Cain, Studio Design Director
at DSA, discusses his new role, how
sustainability has evolved over the years,
challenges in a project's lifestyle, and
how he sees himself contributing to
DSA's success in the future.
14
TALKING POINT
STRIKING A PERFECT BALANCE!
Alex Estevez, co-founder of Mermelada
Estudio, discusses design aesthetics,
his long-term collaboration with CB2,
highlights of the collection showcased
at Downtown Design, and his expansion
plans for 2024 and beyond.
18
FORUM 23
ENGAGING MINDS
The highlight of the leading networking
and mind engaging platform— Design
Forum 2023
The who’s who of the industry attended
the Design Forum 2023, as the leading
industry veterans participated in one of
the major networking, mind-engaging,
and knowledge-sharing platforms.
74
REVIEW
CURVY PERCY!
NaughtOne introduces Percy, a vibrant,
multipurpose lounge chair, and it's time
for you to get one as well.
76
IN CONVERSATION
AN EXCLUSIVE SETTING
Rakan Turki, Chief Executive Officer
of Lamborghini Abu Dhabi and Dubai,
discusses the world's largest Lamborghini
showroom in Dubai and the brand's
future goals.
80
PICK OF THE MONTH
ALL EYES ON YOU
A living room system designed to define
the domestic landscape in a fluid, flexible
manner. Antonio Citterio's first concept
for Cassina is a modular sofa that
symbolises everlasting beauty and flair.
PHOTOGRAPHY BY FAROOQ SALIK
26
The biggest celebration honoured
the industry's best firms, projects,
and game changers. The Design
Middle East Awards 2023 were held
at the Sofitel Dubai The Palm and
created a history in its own unique
way. Over 110 firms nominated
and we received hundreds of
nominations.
V for Victory
2023
AWARDS
F O R U M
Page 4
VISIT FAIRMONT.COM
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# D E S I G N M E AWA R D S
Experience
the
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D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 3
design-middleeast.com
4
For all commercial enquiries
related to Design Middle East,
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JOAQUIM D’COSTA
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Opinions expressed are solely those of the
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Editor's note
CEO WISSAM YOUNANE
wissam@bncpublishing.net
DIRECTOR RABIH NAJM
rabih@bncpublishing.net
GROUP PUBLISHING DIRECTOR
JOAQUIM D’COSTA
jo@bncpublishing.net
+971 50 440 2706
EDITOR ROMA ARORA
roma@bncpublishing.net
ART DIRECTOR
SIMONA EL KHOURY
MARKETING EXECUTIVE
AARON JOSHUA
aj@bncpublishing.net
DIGITAL MEDIA PRODUCER
ALEXANDER BUNGAS
Alexandar@bncpublishing.net
H
ow do I express the
emotions we all felt
at the Design Middle
East Awards 2023? We
broke our own record
by receiving hundreds
of nominations from over 110 companies.
We threw our biggest party ever, filling
every available space in the ballroom to
celebrate with as many as possible. It
was a great show that saw the leaders and
greatest gaming professionals from many
walks of the industry.
We believe in doing something new each
year, therefore our incredibly awesome
#DesignPhotobooth was the most pop-
ular Instaspot during the event, and you
can see some giggling faces in our gallery
section in the magazine.
We also held the Design Forum 2023,
the top mind-engaging and networking
event, on the morning of the awards
ceremony. The major experts in the field
presented their perspectives on crucial
industry topics such as— What COP 28
means for the design and architecture
industries and another enthralling
conversation was on Could AI produce
buildings more effectively than humans?
Both sessions drew large crowds and kept
the audience interested until the very end.
We couldn't have done it without the
industry support, so accept our heartfelt
thanks for everything you did to make
both of these events our biggest successes
yet.
This month, I'm crushing on Cassina's
crimson Esosoft sofa, which deserves your
attention as well.
Happy Reading
Roma Arora
Editor
roma@bncpublishing.net
romaarora_
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Page 8
Nestled by the coast of Lusail sits the
splendor of Raffles and Fairmont Doha,
where luxury is rooted in even the
smallest details. Open the doors to
mesmerizing
hospitality
and
make
memories in a world of sophistication.
Page 9
raffles.com/doha | fairmont.com/doha
MEMBER OF - THE LIMITLESS LOYALTY PROGRAMME
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D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 3
design-middleeast.com
8
News
A
l-Futtaim IKEA,
the region’s
leading Swedish
home furnishing
retailer, unveils
a 30m-long
community
table to
celebrate Dubai
Design Week. Made out of used
furniture that would otherwise
go to the landfill, the table will
be open for public use from
November 7th to the 12th in Dubai
Design District. Not only is the
community table a bold piece of
art, but it is also functional, well-
designed and signifies Al-Futtaim
IKEA’s unwavering dedication
to the Year of Sustainability,
Innovation and the path leading to
COP 28.
Thoughtfully designed and
curated by IKEA designers and
co-created with Adimas Bayu, an
illustrator and upcoming doodle
artist, along with Grade 5 and
Grade 6 students of the Universal
American School, this initiative is a
testament to the Swedish retailer’s
vision of using only renewable or
recycled materials to offer fresh
solutions to customers, extending
the lifespan of products and
materials.
Al-Futtaim IKEA has a vision and
ambition in the markets it operates
in – the UAE, Qatar, Egypt and
Oman; to inspire and enable
more than 70 million people to
live a better everyday life within
the boundaries of the planet by
2025. It also aims to become a
circular climate positive business
by reducing more greenhouse gas
(GHG) emissions than the IKEA
value chain emits by 2030. The
recently concluded Dubai Design
Week served as an ideal platform
to showcase the retailer's vision.
Vinod Jayan, Managing Director
of Al-Futtaim IKEA in UAE, Qatar,
Oman and Egypt said: ‘At Al-
Futtaim IKEA, sustainability is one
of the most important pillars that
sets the foundation for what we
do. We’re on a mission to make
sustainability accessible to all,
ensuring that sustainable living is
not a luxury but a choice everyone
can afford. For example, by
changing to IKEA LED bulbs, we
save 80% energy as compared to
conventional bulbs. By using IKEA
showers and taps, we can save
up to 40% water with the special
inbuilt aerator.’
The community table is a great
example of raising awareness
among consumers on the
importance of sustainability
and the role they can play in
contributing towards a circular
economy. It encourages
consumers to think about the life
cycle of products and the value of
reusing and recycling materials.
"As we craft this community
table, IKEA’s mission is crystal
clear: we’re championing
Circularity. Our approach for
designing and developing IKEA
home furnishing products is to
ensure that they integrate good
function, beautiful form of long-
lasting quality, while also securing
sustainability and low price. We
want to not only encourage
people to protect the planet but
also fosters a sense of community
amongst artists. Together, we
worked to inspire others to craft
affordable, creative pieces of
used and unwanted furniture," he
continued.
Al-Futtaim IKEA celebrates circular sustainability by unveiling its 30m
community table during Dubai Design Week
The table has a
story to tell. It
aligns with the
core themes
of conserving
energy, preserving
water, reducing
food waste, and
safeguarding
biodiversity.
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# D E S I G N M E AWA R D S
G
aggenau marked its appre-
ciation for Emirati artistry
by inaugurating the Gag-
genau Galleria at Anantara
Business Bay. This special
occasion showcased Gag-
genau’s unwavering ded-
ication to design and the
preservation of excellence, seamlessly blending
their rich legacy with the opulent heritage of
Emiratis.
The Galleria paid homage to Emirati artists
featuring Afra Al Suwaidis exquisite sand sculp-
tures representing each of the seven Emirates,
Asayel Abdullas captivating plexiglass paintings
portraying Emirati Heritage and Salmah Al Man-
sooris thought provoking collection exploring
the influence of environment on identity. Among
the attendees were Emirati VIPs, esteemed
government representatives, influential media
personalities and trusted clients. The esteemed
visionary HE Sheikha Lubna Bint Khalid Al Qasi-
mi graced the event as a guest of honor.
The event beautifully showcased a blend of
heritage and modernity through each exhibits
expression. These artworks stand as a testament
to Gaggenau’s support for emerging Emirati
women artists, while also highlighting their com-
mitment to the people and culture of this nation.
Furthermore, Her Highness Lubna expressed
her admiration for Gaggenau by revealing that
she has been a Gaggenau customer for the last
two decades. She also accentuated the value of
endorsing budding Emirati artists, spotlighting
new talents in the Emirati arts domain and laud-
ing their exceptional contributions.
Irem Yalzar, Head of Marketing, at Gaggenau
emphasised how craftsmanship has remained at
the core of the brand throughout its 300 year
journey.
She highlighted the alignment of Gaggenau’s
legacy with the incredible heritage of the UAE,
solidifying the brand’s presence in the country.
Tomas Alonso, CEO of BSH Middle East, added
his perspective, stating: “The country’s success
is owed to its visionaries, its artists, and its lead-
ers. That’s what brings us here today, to support
these incredibly talented Emirati women artists
and their unique creations that represent the
promising future of Emirati culture.”
Gaggenau’s Galleria unveiling celebrates Emirati artistry in spectacular style
The event signifies the start of a
lasting bond between Gaggenau and
the UAE founded on admiration and
deep respect, for the rich and iconic
heritage of the Emirati culture.
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design-middleeast.com
Building
& Enhancing!
Gareth Cain, STUDIO DESIGN
DIRECTOR AT DSA, DISCUSSES HIS NEW
ROLE, HOW SUSTAINABILITY HAS EVOLVED
OVER THE YEARS, CHALLENGES IN A
PROJECT'S LIFESTYLE, AND HOW HE SEES
HIMSELF CONTRIBUTING TO DSA'S SUCCESS
IN THE FUTURE.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 3
BY ROMA ARORA
10
Interview
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# D E S I G N M E AWA R D S
W
ith over 20 years
of global industry
experience, how
have you seen this
field evolve with
the times?
Honestly, if I look
back to the start of
my career and reflect on the changes that I thought I’d
see by now, I’d have to say I’m a little disappointed.
I recall first using a 3D printer at university in 2001.
22 years later and I’m reading articles on how 3D
printing is set to revolutionise the construction indus-
try, and wondering why it hasn’t already? Although in
fairness I also thought that by now every home would
have a 3D printer and we would be downloading and
printing most of our consumer items.
I recall studying Buckminster Fuller’s prefabricated
bathrooms from the 1920’s and only using them my-
self for Student Housing projects 85 years later. Now
it’s more than 100 years later and we’re still seeing
modular volumetric construction fabricators struggle
in an industry that seems to resist change.
It’s great to see that BIM adoption finally seems to
be standard now, I think it was 2006 when I start-
ed using Revit, the industry has been slow to take
advantage of BIM but I do worry that there is such
a monopoly when it comes to the software. I was
impressed with the leap forward the industry took
when it comes to digital collaboration when COV-
ID-19 struck.
Most recently, I see fear among some architects over
the role of AI in the design industry, there are legiti-
mate concerns of course, but I see it as an opportunity
for designers to re-frame their role. We have become
slaves to an insatiable need for CGI renders. The time
taken to produce those often stifles the time available
to research, challenge briefs, and explore ideas. AI
has the potential to free us, it can provide the proof of
concept that clients and the public want and give us
time to rediscover the roots of our profession.
How do you define your new role at DSA?
So I’m fresh back to Dubai last week after having
spent the last few years setting up an office in Riyadh.
My new role at DSA is as a studio design director and
I’m here to help make some strategic changes to help
the studio to grow to the next level in the evolution of
the firm. DSA have some incredible projects, partners
and clients and a huge pool of experience and talent. I
can’t give away too much yet since I’m only in my sec-
ond week. What I can say is that I want to structure
the growth of studios in such a way that they nurture
the development of specialist knowledge collectively.
We need to make the best use of our individual talent
and experience but be structured to naturally grow
beyond that.
What are your favourite areas of work, commercial,
fit-out, hospitality, art installations, or something else,
and where do you find inspiration?
I’ve been fortunate enough to work across many
sectors during my career, all those you mention and
more, and have always found a challenge to enjoy in
any project. I’d have to say I generally prefer Archi-
tecture to fit-out and my favourite stage of a project
tends to be the massing stage. You’ve interrogated the
brief, studied the site, identified opportunities and
constraints and it’s time to start creating volumes.
Cutting masses to create view corridors, hollowing
them out with courtyards, puncturing them, stacking
them, cantilevering them, folding planes to shade
spaces, I feel if you get those big moves right early on,
everything you do from there is enhancement. You
can always go back to a good white massing model if
the project takes a wrong turn later.
How have your prior responsibilities as a university
studio tutor and part-time lecturer shaped your cur-
rent leadership principles?
It’s interesting the experiences that shape you, this
was early in my career but yes, if you have to teach
something to someone else, you greatly enhance
your own understanding of it. I was fortunate to have
that opportunity early on and now mentorship in the
studio is something really important to me, because it
helps both sides of the relationship.
What would you describe as your defining project—the
one where you said, “Okay, I can do this”?
I recall experiencing that ‘I can do this’, feeling of
confidence for taking on projects myself shortly after
I first arrived in Dubai. I was working on a concept
for a mixed-use project in Beirut. I was staying in a
hotel at that point, it was the weekend and I felt a bit
cooped up and decided to take my laptop and butter
paper sketches down to work at the bar. I was happily
modelling away when someone approached and
asked what I was doing, I replied simply that I was
designing a building. That somehow felt arrogant to
say at first but it was true, and it felt good to say so.
This random stranger was intrigued, so I explained
the concept and each time they went to the bar or the
bathroom they came back to check in and ask more
questions. By the time I was done there was a well
fleshed out building and I guess at that point I really
felt like an architect.
How has the definition of sustainability evolved
throughout your career?
The first book I ever read on the subject was De-
sign for the Real World by Victor Papanek. It was
published in the 60’s or 70’s. It didn’t use the term
sustainability, which came much later but in response
to the same issues covered in the book. Things >>>
Gareth approaches his
work with a distinct
viewpoint, driven by a
passion for hands-on
concept design and a
dedication to providing
excellent solutions.
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Interview
D E S I G N M I D D L E E A S T | M AY 2 0 2 2
like planned obsolescence for
instance. The book urged design-
ers to put aside ego and focus on
people focussed design solutions
that use resources responsibly.
The author believed that industry
was too resistant to change and
that legislation was too slow but
that designers had the power
through their design choices to
make a difference.
Now the problems we face are
so much greater and in the face
of growing public awareness and
frustration, change must come
from all levels if were to have any
hope of averting climate disaster.
Events such as COP 28 show how
prevalent this is in the public
mind today. As a designer though
I often think back to that book as
being something of a moral com-
pass to navigate design decisions.
What are you working on cur-
rently?
It’s early days and my role is more
about running the studio but
I’m going to be involved with a
number of huge hospitality and
mixed-use projects with famil-
iar clients from KSA as well as
projects here in the UAE. Today I
visited a zoo where we’re working
on something really unique as
well as some typical buildings and
habitats. I’d done some animal
care buildings years ago in the UK
but I was designing for domestic
animals, nothing like what you
need to design for a pride of 400lb
Lions! We have a great team
of specialists involved for that
though and I’m looking forward to
being able to take my family along
when it’s all done.
What other activities and endeav-
ours keep you engaged, aside from
your architectural projects? How
do outside interests influence
your approach to architecture?
I have three young daughters and
being back in Dubai with them
happily keeps me very busy out-
side of work. My girls influence
all aspects of my life, including
my approach to architecture. Im-
agining how they might interact
with a space offers a perspective
that wasn’t available to me before
starting a family.
How do you approach challenges
and complexities that arise during
the project lifecycle, and how
does your team ensure successful
project completion?
A key part of dealing with chal-
lenges on projects is how they
are approached by the project
team. You have to be empathet-
ic; everyone has their roles and
responsibilities on a project and
often people are under considera-
ble pressure, that can sometimes
make things adversarial. It’s easy
to get drawn into defending your
area of responsibility and looking
to ‘win’ in a situation. Instead,
you’ve got to look for the win-win
opportunities for the project and
for everyone involved.
As you think about the future,
where do you see yourself
and DSA, especially in terms
of the architecture and your
contribution?
I see myself facilitating
strategic growth and by that I
don’t just mean deciding what
areas of the business to grow
or just hiring more people,
but creating structures that
are set up for growth. Setting
up communities within DSA
to share experience and nur-
ture talent that provides even
greater value to our clients
and helps us to continue to
deliver excellent projects. I
see myself contributing to a
studio culture that builds on
DSA’s reputation as a great
place to work. I see a whole
raft of initiatives to help
improve every aspect of our
studio and being proud of my
contribution to it.
An architect with
over 20 years
of professional
experience, the
last 12 of which
were spent in the
Middle East. Gareth
passionately believes
in the importance
of diversity in design
experience, which
he has pursued
throughout his
career.
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# D E S I G N M E AWA R D S
Page 16
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14
Striking a Perfect
Balance!
BY ROMA ARORA
Talking point
Tell us about your background
– what motivates you to keep
inventing in this ever-changing
sector, that is largely dependent
on client expectations?
Our design studio was founded by three
partners, all of whom have studied prod-
uct design in esteemed institutions in
cities such as Valencia, Barcelona, Lon-
don, and Milano. Prior to embarking on
our independent venture, we gained val-
uable experience by collaborating with
various design studios. Over the past 14
years, we have specialised in product and
most recently interior design, working
on a diverse array of projects and part-
nering with a wide range of companies.
Our motivation stems from our shared
passion and the belief that creativity in
design is akin to a boundless journey.
Unlike mathematics, where there may
be only one solution, in design, possi-
bilities are endless. We relish the idea of
continually revisiting similar products,
always uncovering fresh perspectives.
Admittedly, our sector is everchanging
and heavily influenced by client expec-
tations. As designers, striking a balance
is crucial – understanding the market
while maintaining our distinctive signa-
ture and style.
ALEX ESTEVEZ, co-founder
of Mermelada Estudio,
discusses design aesthetics,
his long-term collaboration
with CB2, highlights of the
collection showcased at
Downtown Design, and his
expansion plans for 2024
and beyond.
14
TOP
Mermelada Estudio was founded over
10 years ago by Laura Blasco, Juanmi
Juárez, and Alex Estévez
BOTTOM
Alex Estévez, , co-founder of
Mermelada Estudio
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# D E S I G N M E AWA R D S
Brief us on your collaboration
with CB2 and the unique products
you create for them.
Our collaboration with CB2 began 12
years ago when both of our companies
were relatively young. Since then, our
partnership has been marked by mutual
learning and growth. Right from the
very beginning, we felt like an integral
part of the CB2 family, and today, our
relationship has become a strong strate-
gic partnership.
Upon reflection, it becomes apparent
that both teams share numerous com-
monalities, such as passion, exacting
standards, meticulous attention to de-
tail, and a shared penchant for dream-
ing big. It's this shared attitude that
has propelled us to our current status.
We take immense pride in what we've
created together and witnessing CB2's
rise as a significant global player in the
world of design.
How would you describe your
design aesthetic, and how do you
plan to cater to the desires of
GCC audiences with traditional
demands and a modern touch,
given that you will be servicing
expats from around the world?
Our design aesthetic can be described as
simple and sculptural, always striving
to strike the perfect balance between
shapes, materials, textures, colours,
and intricate details. It's also a contin-
uous exploration of blending various
concepts to forge new design languages.
One of the dichotomies we particularly
enjoy exploring is that of tradition and
modernity. This is where we believe our
design resonates with GCC audiences.
During our visits to Dubai, we are
constantly awed by the remarkable
architecture and cutting-edge technolo-
gy coexisting with the beauty of Middle
Eastern traditions. We like to stress how
important it is to remember the rich-
ness of our legacy when constructing
the future. The designs that feel unique-
ly modern but also conjure memories of
the past are our best.
What are the challenges and
highlights of working with clients
from the GCC?
One of the challenges we encounter
is the continuous learning process
required to gain a deeper understanding
of our clients’ needs and consistently
meet their high expectations. On the
positive side, we find that people in
the GCC region are open to placing
their trust in new players in the design
industry, provided that we maintain
transparency, offer top-notch quality,
and deliver service that aligns with their
high expectations. Another noteworthy
highlight is their appreciation for the
intriguing blend of tradition and mo-
dernity, which is integral to our creative
process.
What are the design highlights of
your collection to be showcased
at Downtown Design?
Our Downtown Design capsule is a
meticulously curated selection of pieces
that we've created for CB2. Over the
course of our 12-year partnership, we've
had the privilege of designing >>>
For its first time at
Downtown Design,
CB2 presented
‘Statement Makers by
CB2' collection in
collaboration with
with Mermelada
Estudio. This
collection features
designs that fuse
innovation with
elegance, resulting in
refined furniture with
a carefree character.
This is Raine outdoor lounge chair
with boucle sunbrella cushions. The
black powder coated iron frame makes
a stunning statement.
Babylon Torrento grey marble bistro
table: White and grey veins wave
across the grey marble top and down
the rounded solid marble base in a
gorgeous display of natural beauty.
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16
nearly 300 different collections with CB2.
If I were to spotlight a few standout items,
I would draw attention to the Raine out-
door chair, Babylon table, and Matra chair.
These pieces, in particular, exemplify the
full spectrum of our studio's potential and
distinctive style.
What are your expectations from
this event?
Our primary aim is to seize Downtown
Design as a remarkable opportunity to
engage with GCC audiences, providing
them with a deeper understanding of our
studio's work and design philosophy –
especially in relation to the collaborative
pieces we've crafted alongside CB2.
There’s a lot of focus on
sustainability now. How has that
evolved?
Sustainability has evolved significantly
over time. The industrial revolution,
which commenced nearly 300 years ago,
marked the beginning of this journey. In-
itially, the primary focus was on learning
how to efficiently and quickly produce
goods. Today, we find ourselves at a dif-
ferent juncture, where the emphasis has
shifted towards sustainable production.
The industry as a whole is becoming
increasingly conscious of sustainability,
and this is indeed a positive development.
Designers, engineers, manufacturers,
retailers and consumers play pivotal
roles in making sustainability a reality.
In our studio, we are committed to being
environmentally conscious and actively
consider sustainability in our work.
Luca white marble coffee table: Set
atop a tubular polished stainless steel
base, the rectangular white river marble
slab top adds a luxurious feel for a
sophisticated tabletop.
What are the boundaries of
design?
It's a great question, and one that re-
mains open to interpretation. As long
as humanity continues to evolve, as
civilisation advances, and as technolo-
gy progresses, there will always be new
frontiers to discover and explore. The
ever-changing landscape of design is
inherently exciting in this sense, as it
is a realm without fixed boundaries.
Where do you see your future
taking you, particularly in terms
of general design and the
direction of CB2?
Our hope for the future is to continue
on a creative journey that leads us to
bigger achievements and new frontiers
in design. We aspire to maintain our
unwavering passion, to dream always
bigger, and to undertake more exten-
sive and exceptional projects. With
CB2, we aim to continue our shared
learning and growth year-by-year.
What opportunities or growth
plans do you see in 2024 and
beyond?
As a product design studio, we main-
tain a steadfast commitment to our
collaboration with CB2, where we
exclusively design retail products. This
collaboration is at the core of our work.
However, we are also exploring
alternative avenues for expansion. We
are always involved in designing and
crafting limited-edition design pieces
in collaboration with local artisans
that can be acquired directly from the
studio, as well as undertaking special
commissions. Most recently, we've
also introduced our interior design
branch, a development that amalgam-
ates various aspects of our studio's
expertise.
Talking point
Page 19
Libera is a modular and adaptable
lighting system that represents a
major breakthrough in the field of
linear lighting. Libera does not
conform to a linear illumination
model but enables creative freedom
in composition and a personal
interpretation of light. The three
components of the system, the light
rod, joint and base, are integrated
seamlessly to create a unified whole.
Each part is carefully crafted
with formal intent. Libera can be
used freely in any indoor setting,
from offices to homes.
Libera
Free your mind
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design-middleeast.com
design-middleeast.com
FORUM
2023
GOLD
SPONSORS
PLATINUM
SPONSOR
CATEGORY
PARTNERS
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 3
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Page 21
T
he who’s who of the industry
attended the Design Forum
2023, as the leading industry
veterans participated in one
of the major networking,
mind-engaging, and
knowledge-sharing platforms.
The Middle East and North Africa
(MENA) region is home to awe-inspiring
architecture, exceptional designs, and
creativity that beyond words.
Dubai will host the COP 28 Conference.
The UAE COP 28 is an excellent
opportunity to rethink, reboot, and refocus
the climate agenda. Climate technology,
the global stocktake, sustainability, and
other critical agenda items will be covered.
The Design Forum 2023 will provide
attendees with an opportunity to network
and explore some intriguing industry
subjects such as how COP 28 will affect
the design and architecture in the region
and secondly, should designer and
architects be worried of AI?
Plus, a fireside chat to discuss the rapid
changes in fit-out and design industry.
THE HIGHLIGHT OF THE LEADING NETWORKING AND
MIND ENGAGING PLATFORM— DESIGN FORUM 2023
ENGAGING
minds
The Design Forum 2023
gave attendees the
opportunity to network
and discuss some
interesting industry
topics, such as how COP
28 would effect design
and architecture in the
region, and if designers
and architects should be
concerned about AI.
design-middleeast.com
# D E S I G N M E AWA R D S
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FORUM
2023
F I R E S I D E C H A T
What COP28 means for
design and architecture
industry?
C
OP28 is clearly a big occasion, with far-reaching
ramifications for a variety of sectors. The emphasis
during COP conferences is on sustainability and
climate change mitigation. This could raise the demand for
sustainable design and architecture practices in the business.
Our panellists discussed their expectations for this
conference, which will have a greater impact on the
industry, such as stricter regulations, which architects and
designers may need to adapt to comply with; innovation
and technology, conferences promote the use of innovative
technologies; renewable energy integration, with a greater
emphasis on incorporating renewable energy sources; Green
Building Certifications; COP outcomes can influence the
adoption and recognition of green building certifications; &
more.
Dr Bhakti
More
Chairperson
School of Design &
Architecture, Manipal
Academy of Higher
Education, Dubai.
(moderator)
Krystal
Goretti
Fernandes
Project Manager
Summertown Interiors
Noelle
Halabi
Associate
Edge Architects
Rita
Estephan
Chief Operating Officer
Motif Interiors
Christian
Merieau
Managing Director &
Partner
MMAC Design
Associates
Ralf
Steinhauer
Director, RSP
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Page 23
The panel was moderated by Bhakti
and she focussed on changing
trends in the design industry and
how principles of reduce, reuse,
and recycle can make a difference.
She quoted: “Every project has
opportunities to adopt these
principles and the designers can
convince the clients to accelerate
towards circular economy, net-zero,
and decarbonisation. The panellists
discussed on environmental
product declarations, green building
certifications and their experiences
in practice. Further the panel
discussed on smart technologies,
automation, role of renewable
energy, return on investment and
their experiences on adopting
innovative technologies for
measurable impacts.”
Noelle agreed that there is a
greater need for more awareness
and urgency in creating buildings
that are more resilient to the
effects of climate change. She
commented: “Optimism for
increased collaborations across
other sectors, as well as collective
efforts from government
sectors, important stakeholders,
industry leaders, and the design
community, will result in significant
change.”
COP28 represents a pivotal
moment for our world, as we
address the pressing issue of
climate change. The design
and architecture industry plays
a critical role in mitigating the
environmental impact of our
built environment. Krystal said:
“It's our responsibility to rethink,
redesign, and reimagine the
structures and spaces that shape
our lives. COP28 underscores the
urgency for sustainable, resilient,
and eco-friendly design solutions.
We have the opportunity to lead
by example, inspire others, and
work towards a future where our
industry not only adapts to the
challenges of climate change but
actively contributes to a greener,
more sustainable world. Together,
we can turn the aspirations of
COP28 into tangible, transformative
designs that benefit both people and
the planet.”
Rita anticipated that COP28, like
its predecessors, would establish
aggressive targets for decreasing
greenhouse gas emissions and
promoting sustainability. She said:
“For the construction industry,
especially in growth hubs like Dubai
and UAE, this may translate to
stricter “regulations, incentives for
green construction, and increased
demand for sustainable fit-outs.
The event is expected to spotlight
the urgency of addressing climate
change and could lead to increased
emphasis on sustainable practices in
the construction sector.”
Rita further stressed: “Decisions
made at COP28 alone cannot “save”
us from climate change, but they
play a pivotal role in mobilising
global action. Collaborative
international efforts can expedite the
shift towards sustainable practices
and set the trajectory for meaningful
change. However, individual and
local actions, including those in the
construction industry, will be critical
to actualising these goals.”
Christian believes architecture
and design professionals play an
important part in this process. "It
is imperative that buildings and
infrastructure be designed to resist
extreme weather events and other
climate-related disasters," he said.
Ralf shared his thoughts and
summed up: “Government, industry
stakeholders, the architect and
design community, and educational
institutions may work together
to develop a more resilient built
environment in the future.”
"Optimism for increased collaborations across other
sectors, as well as collective efforts from government
sectors, important stakeholders, industry leaders, and the
design community, will result in significant change.”
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# D E S I G N M E AWA R D S
Page 24
F I R E S I D E C H A T
Could AI create
buildings more
effectively than
humans?
A
I has the potential to dramatically improve
the efficiency and efficacy of various areas of
the building design and construction process,
but it is critical to understand the technology's current
limitations and ethical implications, which our panel
will highlight and explore.
Without a doubt, artificial intelligence can improve
the efficiency and cost-effectiveness of building
design and construction operations. However, it
is unlikely to replace the requirement for human
invention, monitoring, and adaptation in the
construction industry.
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22
Firas
Alsahin
Co-Founder and Design
Director
4SPACE (Moderator)
Dr Chadi
Chamoun
Director of Innovation
and Development
Bond Interiors
Enayat
Ghaedi
Associate Director
RMJM
Justin
Wells
CEO
Wells International
Rasha Al
Tekreeti
Co-Founder
and Creative Director
Waru
FORUM
2023
Page 25
F I R E S I D E C H A T
The future of design
isn't merely about
smarter algorithms
but harnessing AI
to foster human
connection,
sustainability, and
beauty in our built
environments.
I
n addition, we had a one-on-one conversation
with Manu Abraham, Managing Director of Au-
jan Interiors, about his journey, obstacles, and
how they are implementing cutting-edge technol-
ogy, training sessions, and sustainable practices to
stay ahead in the fit-out and design sector.
He emphasised the importance of using
methodologies to guarantee that design concepts
correspond with financial restrictions and project
feasibility. He also emphasised project deadlines,
budget constraints, and the importance of
executing quickly while limiting rising material
costs. Manu also discussed how material prices
fluctuate due to global variables and what
procedures are in place to preserve budget
predictability in such instances.
He further added how the ongoing training for
the team and updates in sustainability practices
results in a great success.
Manu
Abraham
Managing Director
Aujan Interiors
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# D E S I G N M E AWA R D S
to enhancing user experiences.
The fusion of creativity with AI
isn't about diminishing human
innovation but amplifying our
capacity to envision and execute
groundbreaking projects. As we
navigate this evolving landscape,
addressing ethical considerations
and ensuring inclusivity remains
paramount. The future of design
isn't merely about smarter
algorithms but harnessing AI
to foster human connection,
sustainability, and beauty in our
built environments. At this pivotal
intersection of technology and
creativity, one thing is clear: AI
doesn't replace the architect's
touch—it enhances it."
Enayat supported AI as well, but
was adamant that AI in the industry
is changing the way we plan,
execute, and manage projects.
And, as the usage of AI grows, it
becomes increasingly important
for businesses to adapt to this
developing technology.
Justin stated that while AI is
making a significant contribution
to the market, human ingenuity
and uniqueness would be more
valued, and we would pay a
bigger premium for human
intellect.
Dr. Chadi emphasised the
innovation and technology that
Bond Interiors is using to build,
as well as how AI should be used
positively where possible.
Rasha stated that while AI can
have a positive impact on the
industry, expecting it to replace
humans and their intelligence is
unrealistic.
Firas moderated the panel
discussion, emphasising the
importance of embracing
technology rather than resisting it.
“Our discussions underscored the
myriad possibilities, from generative
design and optimising sustainability
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G A L L E R Y
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D E S I G N M I D D L E E A S T | A P R I L 2 0 2 1
25
Inspiring Solutions
For Tomorrow
IDEAL STANDARD MENA
T + 97148042400 | E idealstandardgulf@idealstandard.com
IDEAL STANDARD DESIGN & SPECIFICATION CENTRE
Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000
www.idealstandardgulf.com
Page 28
PHOTOGRAPHY FAROOQ SALIK
T
he Design Middle East Awards 2023 were held at the Sofitel Dubai
The Palm and created a history in its own unique way. Over 110 firms
nominated and we received hundreds of nominations. Our systems
were overwhelmed, and the Inbox was flooded with nominations from
old and new acquaintances, as well as those just starting out in the
field. This was the biggest and finest celebration party ever, and we want to thank
you all for making it so–awesome!
The winners and highly commended from the gala night are listed below.
V for Victory
The biggest celebration honoured the industry's best firms,
projects, and game changers.
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#DesignMEAwards
26
2023
AWARDS
F O R U M
design-middleeast.com
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# D E S I G N M E AWA R D S
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2023
AWARDS
F O R U M
A
edas team lifted the
Architecture Firm of the Year
award. Aedas is celebrating 17
years of presence in Dubai and the
Middle East. Contributing to generating
a contemporary discourse on design,
not only with their buildings but also
helping to shape a new generation of
designers from the region.
Designs and projects that are part
of the popular culture and collective
imagination of the region, like the
Dubai Metro. Aedas aims to create
pioneering architectural solutions that
work aesthetically, economically and
practically.
/ HIGHLY COMMENDED / DLR GROUP
/ COMPANY AWARDS
Architecture Firm of the Year
AEDAS
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# D E S I G N M E AWA R D S
design-middleeast.com
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# D E S I G N M E AWA R D S
/ COMPANY AWARDS
Interior Design Firm Of The Year
STUDIO BRUNO GUELAFF
+ BG GROUP
I
nterior Design Firm of the Year was
awarded to Studio Bruno Guelaff + BG
Group. For the past 15 years, Bruno
Guelaff acted as the design director
of the award-winning interior design
firm 'studio bruno guelaff'. He has been
heavily involved in all parts of each
project, including architecture, master
planning, interior design, landscape
design, furniture design, and branding.
Bruno, as a multi-discipline doyen,
ensures that all design elements end
in a comprehensive fluid personalised
project.
/ HIGHLY COMMENDED / XBD COLLECTIVE
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30
2023
AWARDS
F O R U M
A
LEC FITOUT was named Fit-Out Firm of the
Year. In challenging market conditions, the
team has safely executed a wide variety
of projects across the MENA region including 5*
hotels and resorts, signature fine dining restaurants,
cultural attractions and museums, airport passenger
terminals and water parks. They offer design and
build, fast-track, fit-out and refurbishment services
to their valued clientele and work collaboratively
with the leading regional and international interior
design and architectural firms. They have diversified
into new business sectors such as Theming – where
they have been awarded the theming package
for the largest waterpark in the world. ALEC
FITOUT continues the development of staff whilst
implementing innovative technology solutions as
well as ensuring all projects are completed with
industry-leading health and safety practices.
ALEC FITOUT
/ COMPANY AWARDS
Fit-Out Firm of the Year
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design-middleeast.com
/ HIGHLY COMMENDED / HAVELOCK ONE INTERIORS
30
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# D E S I G N M E AWA R D S
D
écor Retailer of the Year award was
won by Chattels & More. It is a home-
grown concept from Easa Saleh Al Gurg
Group. The brand offers a lifestyle experience
committed to
the transformation of homes into purpose-built
havens. The brand guarantees that styling
places remain a joyful experience that brings
out the best in individuals who live within
them by striking a healthy balance between
beauty and utility. Chattels & More specialises
in contemporary, functional, and sophisticated
furniture that makes a distinct statement while
catering to a wide array of preferences.
CHATTELS & MORE
/ COMPANY AWARDS
Decor Retailer Of The Year
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2023
AWARDS
F O R U M
design-middleeast.com
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/ HIGHLY COMMENDED / FINCH
/ COMPANY AWARDS
Boutique Firm Of The Year
BRAND CREATIVE
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 3
B
rand Creative was declared the
Boutique Firm of the Year. Carla Conte,
founder and creative director, went
on a journey to build Brand Creative in 2011,
following the recession. Her conviction was
that the region needed a new approach
to design for local brands—one that was
approachable, hands-on, and genuinely
personal. The delicate fusion of interior
design and graphic design is at the centre
of their offering, where the discovery of
revolutionary concepts becomes a reality.
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# D E S I G N M E AWA R D S
S
edar Global grabbed the Specialised
Manufacturer of the Year award.
Catering to the window and wall
décor industry for over 130 years, Sedar
Global offers curtains, wallpaper, awnings,
blinds, folding doors, curtain accessories and
pillows from Marco Polo, Fujikawa, Amazona,
Anatartica as well as internationally
renowned names including Jannelli & Volpi,
Armani/Casa, Swarovski, Versace, Somfy
and York Weave amongst others. One
of the world’s leading companies in the
manufacture, design and installation of
window and wall décor Sedar has over 30
showrooms across 11 countries including
the UAE, KSA, Kuwait, Egypt, and Iraq and is
in the process of expanding across further
territories worldwide.
SEDAR GLOBAL
/ COMPANY AWARDS
Specialised Manufacturer Of The Year
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2023
AWARDS
F O R U M
T
he best Workplace of the Year
award was won by Aecom. With
a team of highly experienced
professionals, Aecom covers a broad
industry focus and has worked on
some of the region’s most renowned
projects, including EXPO 2020
Dubai; Yas Island, Abu Dhabi; NEOM
Landscapes of the Line, KSA; Red Sea
Project, KSA; Project Paradise, KSA;
Diriyah Gate Development Authority,
KSA. Currently, the team are focussed
on the leisure and entertainment
sector, especially in Saudi Arabia.
AECOM are Greening Riyadh and
giving the city an uplift and is looking
at Transit Oriented Developments. The
team is nourished with a shared feeling
of belonging and the desire to help
cities and communities thrive, which is
achieved by the internal ethos formed
by Aecom.
AECOM
/ COMPANY AWARDS
Best Workplace Of The Year
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THE DESIGN HOUSE
/ COMPANY AWARDS
Homegrown Furniture Brand
Of The Year
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# D E S I G N M E AWA R D S
T
he Homegrown Furniture Brand of the Year award was won by
The Design House. Since its beginning in 2019, The Design House
has established itself as the go-to place for bespoke elegance
and custom furniture design for discerning client. It stands out among
its competitors for its unrivalled dedication to crafting magnificent
furniture that enriches places.
The Design House has consistently been at the forefront combining
elegance and innovation while earning the trust of its valuable clients
and creating inspirational spaces as it grows, demonstrating an
intuitive understanding of great design while offering its clientele near
and far a superior customer experience.
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2023
AWARDS
F O R U M
design-middleeast.com
/ COMPANY AWARDS
Excellence In Health & Safety (Fit-Out)
KPS
design-middleeast.com
K
PS won the Excellence in Health
& Safety (Fit-Out) award. KPS has
a strong Swedish root, and health,
safety, and the environment (HSE) have
always been a core part of its operating
model. The firm has its own professional
HSE team and uses external certification
bodies to evaluate the compliance of its
HSE systems and to provide guidance to
senior management. They are monitored
by the external integrated management
system certification bodies through ISO
9001, ISO 14001, and OHSAS 18001 every
year.
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# D E S I G N M E AWA R D S
/ COMPANY AWARDS
Tech-Savvy Firm Of The Year
KEO INTERNATIONAL CONSULTANTS
K
EO International Consultants won
the Tech-Savvy Firm of the Year
award. KEO actively collaborates
with multiple software vendors such as
Autodesk, Microsoft, Bentley, Deltek, ESRI,
Trimble, Twin View, Giraffe, and Robert Mc
Neel & Associates. This variety enables
KEO to improve processes by embedding
technology in every aspect of daily work.
KEO has a clear vision of its leading digital
innovator position in the market and its
long-term digital design capabilities. This
vision is divided into smaller time-bound
and measurable outcome initiatives.
Agile project management principles are
implemented to ensure efficient execution,
appropriate resource allocation, early
customer feedback, and progress tracking.
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2023
AWARDS
F O R U M
W
ARÛ lifted the Emerging Firm
of the Year award. Warû, an
interior architecture and
strategic design agency focussed on
creating nomadic spaces; a venture
close to Rasha Al-Tekreeti, co-founder
and creative director; roots, vision,
and heart. Her foray in hospitality
and workplace design consultancy
has garnered a portfolio spanning
prestigious names in large-scale
hospitality projects, with brands such
as Westin, Hyatt, Fairmont amongst
others, including projects for Siemens
Energy, Masdar, and Biogen in office
design spaces.
WARÛ
/ COMPANY AWARDS
Emerging Firm Of The Year
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# D E S I G N M E AWA R D S
SHAPE ARCHITECTURE
PRACTICE + RESEARCH
/ COMPANY AWARDS
Best Consultancy Firm
Of The Year
design-middleeast.com
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# D E S I G N M E AWA R D S
S
hape Architecture Practice + Research, founded and led by visionary
architect Abdulla Al-Shamsi won the Best Consultancy Firm of the year. As
a multi-disciplinary architectural firm, Shape has garnered international
acclaim for its innovative and sustainable approach to design. Over the years,
Shape has curated an impressive portfolio that spans diverse projects, from
private residences to city-transforming urban master plans. One of their most
notable accomplishments is the Anwar Gargash Diplomatic Academy, which has
been recognised for its innovative use of metal, remarkable interior design for
public spaces, and role as an exemplary educational institution. In addition, the
team is looking forward to the completion of the prestigious "Shees Rest Area," a
transformational public market project in Khorfakkan, Sharjah.
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2023
AWARDS
F O R U M
RAK CERAMICS
/ COMPANY AWARDS
Ceramics & Tiles Brand Of The Year
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R
AK Ceramics was declared Ceramic & Tiles
Brand of the Year. It is one of the largest
ceramics brands in the world. Specialising
in ceramic and gres porcelain wall and floor tiles,
tableware, sanitary ware and faucets, the company
can produce 118 million square metres of tiles, 5.7
million pieces of sanitary ware, 26 million pieces of
porcelain tableware and 2.6 million pieces of faucets
per year at its 23 state-of-the-art plants across the
UAE, India, Bangladesh, and Europe.
Founded in 1989, and HQ in the UAE, RAK Ceramics
serves clients
in more than 150 countries through its network
of operational hubs in Europe, the Middle East and
North Africa, Asia, North and South America, and
Australia.
RAK Ceramics is a publicly listed company on the
Abu Dhabi Securities Exchange in the UAE.
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# D E S I G N M E AWA R D S
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AWARDS
F O R U M
D E S I G N M I D D L E E A S T |
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Shakhbout City Community Market
/JT+PARTNERS
/// PROJECT AWARDS
BEST RETAIL PROJECT OF THE YEAR
J
T+Partners' Shakhbout City
Community Market in Abu Dhabi
was named Best Retail Project
of the Year. This project offers the
surrounding community high-quality
convenient stores inclusive of
hypermarket, convenient retail, F&B
outlets, and community facilities. The
project aims at providing integrated
services to meet the needs of
Shakhbout City. The project supports
the vision to enhance the quality of
life. The centre is designed around a
central node to link the surrounding
community within the different
clusters. The main courtyard offers
open to sky landscaped area providing
a contemporary and sustainable
environment for its residents and
visitors.
/ HIGHLY COMMENDED / NEWBY TEA, THE FITOUT
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# D E S I G N M E AWA R D S
Bain & Company
/ALLEN ARCHITECTURE
INTERIORS DESIGN
/// PROJECT AWARDS
COMMERCIAL PROJECT OF THE YEAR
B
ain & Company by Allen Architecture Interiors Design
was awarded commercial project of the year. The office's
ingenious design, inspired by the meandering Khor river,
embodies Bain & Company’s spirit of being bold and extraordinary
while fostering collaboration and innovation. With its locally inspired
yet contemporary design, premium ambiance, and brand-centric
approach, this office space has transformed into a dynamic
ecosystem that propels both productivity and creativity.
/ HIGHLY COMMENDED / PIRELLI TYRES HQ, LLOYD DESIGN FITOUTS
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T
he New Building Dubai College
by Godwin Austen Johnson was
named Design Education Project
of the Year. This project was a success
for both the client and the consultant
because it was completed on time and
within budget. The new facility, which
spans 5200sqm, is a collaborative,
connected structure where barriers
are removed and integrated learning
is promoted. It is a forward-thinking
and adaptable learning centre that
prioritises sustainability and the
environment.
New Building Dubai College
/GODWIN AUSTEN JOHNSON
/// PROJECT AWARDS
DESIGN EDUCATION PROJECT OF THE YEAR
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/ HIGHLY COMMENDED / LAURENT & CELINE MEADOWS VILLA, SMART RENOVATION
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# D E S I G N M E AWA R D S
Villa KB /B8 ARCHITECTURE
/// PROJECT AWARDS
LANDSCAPE PROJECT OF THE YEAR
V
illa KB by B8 Architecture won the Landscape Project of the Year.
This extraordinary 4,000sqm villa, spread across four levels,
serves as the cornerstone of a remarkable transformation. B8
transformed a large 15,000sqm property into a family paradise, complete
with karting tracks, paddle and tennis courts, basket and soccer fields,
kids farm, and lazy river, among other amenities...
Their approach to landscaping has been one of synergy with the
environment, creating
outdoor spaces that harmonize rather than harm. Native plant
selections, smart water management, and eco-friendly materials
demonstrate their commitment to sustainability, resulting in lower
overall energy usage and a more resilient outdoor environment for those
fortunate enough to enjoy this special location. Villa KB is not just a
residence; it’s a masterpiece that celebrates the boundless potential of
blending architectural brilliance with the serenity of the natural world.
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F O R U M
L
ighting Project of the Year was awarded to MBC Al Arabia
News Studio by AMAQ. This project entailed optimising floor
spaces with a fully integrated newsroom, studio, large LED
displays, extremely high-tech data centres, news cutters, control
gallery, make-up rooms, and a spacious courtyard area to interpret
the natural elements and complement the client's vision of creating
magic. The task was once again one in which all materials were
totally import-centric, and the attention to detail was at its pinnacle,
as usual, with the goal of providing the finest aesthetics and
ambiance to AMAQ’s valued client.
MBC Al Arabia
News Studio /AMAQ
/// PROJECT AWARDS
LIGHTING PROJECT OF THE YEAR
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S
mart Salem by KPS won the
Healthcare Project of the Year.
Smart Salem is a Dubai Health
Authority (DHA) authorised provider
of smart health screening for UAE visa
and residency processing. The clinics
use the latest in robotics, automation,
and AI, to speed up the time it takes to
renew a UAE visa or issue a new one.
Following the successful design and
build of the Smart Salem screening
clinic in DIFC, KPS was invited to build
their latest facility at Dubai Knowledge
Park.
Smart Salem /KPS
/// PROJECT AWARDS
HEALTHCARE PROJECT OF THE YEAR
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# D E S I G N M E AWA R D S
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S
olar House by XBD Collective was named
Sustainable Project of the Year. Solar House,
situated in the prestigious Emirates Hills.
Spanning a total of four floors, the residence boasts
an impressive 40,000sqft, with a total of 10 bedrooms
and 16 bathrooms. Notable features include a two-
story pool and an eye-catching suspended glass
bridge, which add to the residence's futuristic feel. The
combination of solar electricity, moisture harvesting, and
adequate natural lighting demonstrates a consistent
commitment to sustainability. These features not
only save money, but they also allow the family to be
environmentally conscientious. The usage of sustainable
energy throughout the residence contributes to the
villa's overall modern, contemporary tone.
Solar House /XBD COLLECTIVE
/// PROJECT AWARDS
SUSTAINABLE PROJECT OF THE YEAR
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Bayviews Residences /JT+PARTNERS
J
T+Partners' Bayviews Residences project won
the Residential Project of the Year. Bayviews, a
groundbreaking architectural marvel in Mina Al
Arab, Ras Al Khaimah, redefines luxury living through
innovative design. Developed by RAK Properties
and meticulously crafted by JT+Partners, the 14 and
17-storey towers showcase avant-garde facades,
intelligent space utilisation, and sweeping sea vistas.
Inspired by the rhythmic dance of ocean currents,
Bayviews seamlessly integrates modern design
aesthetics with nature's grace. Sustainability is
embedded in every detail, from eco-conscious
materials to intelligent infrastructure. This project
transcends traditional boundaries, offering residents
a living, breathing experience where architectural
innovation and natural splendour converge
seamlessly on Hayat Island.
/// PROJECT AWARDS
RESIDENTIAL PROJECT OF THE YEAR
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# D E S I G N M E AWA R D S
/ HIGHLY COMMENDED / JIN010 LAKEVIEW VILLA, NIKKI BISIKER INTERIOR DESIGN
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T
he Interior Fit-Out Project of the Year was awarded
to AYA by Hyperspace at Wadi Mall by Design
Infinity. AYA is the first of a new series of immersive,
experiential amusement parks in Dubai, designed by Design
Infinity. WAFI City Mall's first-of-its-kind Entertainment Park
features 12 completely immersive zones spread across
40,000 square feet. AYA transports visitors to a magnificent
universe by combining art and cutting-edge technology.
At AYA visitors leave the real world behind to create
memories of the future in a vibrant and colourful cosmos.
The transformative journey begins by entering the world of
Aurora, followed by The Source, Drift, Outland and The Pool
zones. Cosmic stars, pools, lush hills and waterfalls of The
River zone.
Aya By Hyperspace /DESIGN INFINITY
/// PROJECT AWARDS
INTERIOR FIT-OUT PROJECT OF THE YEAR
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/ HIGHLY COMMENDED / LA MAISON ANI, BLUECAMEL
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Bab Al Shams Desert Resort & Spa
/KHANSAHEB INTERIORS
B
ab Al Shams Desert Resort & Spa was named
Refurbishment Project of the Year by Khansaheb
Interiors. The Bab Al Shams Desert Resort and
Spa in Dubai was originally built in 2004 and expanded
in 2006 by Khansaheb Interiors. It is owned by Meydan
and managed by Kerzner International. Khansaheb
originally built the resort in 2004, extended it in 2006
andcontunied their association with the 5-star Arabian
style retreat property with this refurbishment project.
Owned by Meydan, the management of the resort falls
under Kerzner International, the developer and operator
of Atlantis Resorts and Residences and ultra-luxury
One&Only Resorts worldwide. Khansaheb did the full
refurbishment of Bab Al Shams Desert Resort and
Spa’s 105 guestrooms, 10 suites, reception, restaurants,
bar/lounges, Meeting rooms, various public areas, and
courtyard.
The scope also included furniture, fittings, and
equipment (FFE) replacement and a project-wide MEP
upgrade package.
/// PROJECT AWARDS
REFURBISHMENT PROJECT OF THE YEAR
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# D E S I G N M E AWA R D S
/ HIGHLY COMMENDED / VILLA MBR CITY, MUSEDESIGN
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Amaala-Six Senses Triple Bay /U+A
/// PROJECT AWARDS
MASTER PLAN OF THE YEAR
A
maala - Six Senses
Triple Bay by U+A won
Master Plan of the Year.
The project offers a canvas
for crafting unforgettable
experiences. Nestled within
the distinctive landforms, this
coastal retreat features a range
of accommodation options,
including beachfront residences, a
hillside village, and villas along the
private mangrove bay, catering to
diverse guest preferences. These
accommodations seamlessly
blend the raw natural beauty of
the site with the brand›s refined
and sustainable design ethos.
The property boasts 64 rooms, six
suites, 30 villas, and 25 branded
residences, meticulously designed
by architects U+A and enriched
with interiors by Studio Carter.
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Keturah Reserve /MAG
B
est Future Project was awarded to
Keturah Reserve by MAG. It is an
inspiring development at MBR City
District 7 by MAG that offers a collection of
exclusive residential villa plots. A world-class
and finest development which offers this one-
of-a-kind lifestyle for residents. Where users
will get to dive and immerse themselves in the
natural elements and their servings.
The inspiring designs and aesthetics
easily connect users with the beautiful
surroundings of nature. Bio living concept
here indulges occupants in a soothing and
relaxing environment. A beautiful and charming
development within a natural embodiment
community of flora and fauna, verdant
vegetation and green spaces.
/// PROJECT AWARDS
BEST FUTURE PROJECT
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/ HIGHLY COMMENDED / EMIRATES GOLF HEIGHTS, KEO INTERNATIONAL CONSULTANTS
# D E S I G N M E AWA R D S
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T
he Coterie Restaurant & Precision Football project
by Aujan Interiors won the Design & Build Project
of the Year. This one is the epitome of success
in changing a mere thought into a vibrant and thriving
reality. This project arose as a vital addition to the local
community, rooted in a vision to create a friendly and
engaging venue. It reinvented the space above the Ibn
Battuta Mall's parking area as a large playground, along
with a state-of-the-art tech centre dedicated to football
lovers. Furthermore, the project includes a magnificent
restaurant and bar serving great English food, making it
a true magnet for guests as well as a nurturing ground
for football enthusiasts, all while focussing on the
adoption of contemporary football technologies.
Coterie Restaurant & Precision Football
/AUJAN INTERIORS
/// PROJECT AWARDS
DESIGN & BUILD PROJECT OF THE YEAR
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/ HIGHLY COMMENDED / CONTEMPORARY MIAMI,
CREATING HOMES INTERIORS AND CONTRACTING
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Diriyah Gate Experience Center /ALEC FITOUT
A
LEC FITOUT won the Cultural Project
of the Year for Diriyah Gate Experience
Center. The Diriyah Gate Experience
Center is a unique cultural destination located
within the Diriyah Gate Project zone, which is
under the supervision of the Diriyah Gate
Development Authority (DGDA) in Riyadh, Saudi
Arabia. The center is situated beside
Wadi Safar, and is part of the Events District,
which is adjacent to the Bujairi
District and overlooks the Turaif UNESCO site.
The design and concept of the experience
centre were inspired by the rich heritage, stories,
culture, origins of Najdi architecture, nature, and
design of Diriyah. The centre brings these stories
to life through immersive sensory experiences,
cultural activities, and unique interpretations.
/// PROJECT AWARDS
CULTURAL PROJECT OF THE YEAR
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# D E S I G N M E AWA R D S
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A
trangi by Designsmith won the Restaurant Design of
the Year award. Atrangi exemplifies exceptional fit-out
craftsmanship, with great attention to detail seen
throughout the room. The natural wooden floors and earthy-
toned walls are fitted effortlessly, providing a pleasant and
inviting atmosphere. Rattan furniture not only adds an ethnic
touch, but also displays a well-thought-out fit-out approach
that maximises comfort and usefulness. The innovative
transformation of the architectural facade showcases the
expertise in fit-out execution, turning a challenge into a
distinctive design feature.
Atrangi /DESIGNSMITH
/// PROJECT AWARDS
RESTAURANT DESIGN OF THE YEAR
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Vaga /4SPACE DESIGN
B
ar Design of the Year award was
given to NONSENSE by VAGA.
NONSENSE is a unique late-night
speakeasy bar located in Dubai’s Blue-
waters The Wharf, renowned for its
innovative bar design in Dubai by 4SPACE.
This hidden gem combines a slick musical
program with a futuristic vibe, making
it a popular destination for locals and
tourists alike. The bar’s interior design is a
stand-out feature, incorporating eccentric
elements that offer an out-of-this-world
experience. NONSENSE is a listening room
featuring a cutting-edge music programme
that is synchronised with the lighting
display, as well as a visual masterpiece.
The pub is ideal for spending a night out
with friends while enjoying distinctive music
and design aspects.
/// PROJECT AWARDS
BAR DESIGN OF THE YEAR
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# D E S I G N M E AWA R D S
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Aeon Clinic /ORANGE DESIGN GROUP
A
eon by Orange Design Group won the Well-Being
Project of the Year. Aeon is a Regenerative
Wellness Centre located in the Atlantis Royal
Hotel, one of Dubai's most recognisable landmarks.
This 6,800sqft space was formerly classified as a
hotel transit lounge and is now home to a wellness and
aesthetic clinic with well-appointed consultation rooms,
treatment rooms, waiting lounges, staff admin spaces,
restrooms, and doctor's offices.
The clinic’s public space is a standout feature, with
consultation and treatment rooms designed to create a
sense of elevated lightness.
/// PROJECT AWARDS
WELL-BEING PROJECT OF THE YEAR
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# D E S I G N M E AWA R D S
One&Only One Za’abeel /ALEC FITOUT
A
LEC FITOUT won the Hospitality Project of the
Year award for their One&Only One Za’abeel
project. A symbol of ambition, innovation and the
pioneering spirit of Dubai, One Za’abeel stands tall and
proud in the Za’abeel district in the heart of the city,
strategically positioned at the crossroads of the old and
new business districts of Dubai. With ultra-luxurious
finishes and incredible attention to detail covering over
53,000m2 of fit-out, this project is a masterpiece in
iconic design, innovation and delivery and represents
one of the most complex, challenging and rewarding
fit-out projects.
/// PROJECT AWARDS
HOSPITALITY PROJECT OF THE YEAR (HOTELS)
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# D E S I G N M E AWA R D S
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F O R U M
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NOLTE KÜCHEN SHOWROOM /ABU DHABI
/// PROJECT AWARDS
BEST INDEPENDENT SHOWROOM (KITCHEN)
B
est Independent Showroom
(Kitchen) was awarded to
Nolte Küchen Showroom
in Abu Dhabi. Universal Trading
Company’s Nolte Küchen showroom
in Abu Dhabi showcases superior
design Inspiration and effortless
functionality.
Initially opened in 2005, the Abu
Dhabi location was the first of three
Nolte Küchen showrooms in the UAE.
Universal Trading Company is the
exclusive partner for Nolte in the UAE.
Recently redesigned, the showroom
features all the elements that make
Nolte Küchen Germany’s favourite
kitchen: premium aesthetics,
innovative details and world-
class durability. Customers can
see everything Nolte has to offer
in the redesigned showroom with
memorable kitchen layouts and
options for living spaces, utility areas
and bathrooms. Talented designers
are on hand every day helping
customers experience the magic of
building their own dream kitchen
tailored to their needs. Universal
Trading’s signature 3D imaging
brings the vision to life creating a
kitchen that is easy to live in.
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Nok Showroom /B8 ARCHITECTURE
N
OK Showroom by B8 Architecture
won the Best Independent Showroom
(Bathroom). This showroom is a
manifestation of modernity and chic elegance.
The meticulously crafted space embodies a
unique concept, thoughtfully harmonised to
capture the precise vision of our discerning
client. Every detail has been meticulously
shaped with curves and the utmost attention
to both form and the pursuit of aesthetic
excellence, following the concept of their
products and branding.
/// PROJECT AWARDS
BEST INDEPENDENT SHOWROOM (BATHROOM)
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S
amana Golf Views by
Samana Developers won
the Innovation in Design
Award. Located in the coveted
Dubai Sports City, this exclusive
development transcends
ordinary living. It lets you
immerse yourself in the epitome
of refinement. It's golf-inspired
living, impeccable craftsmanship,
and unrivalled amenities
capture the essence of vibrant
elegance. With its contemporary
architecture and futuristic
design, this project epitomises
luxury living at its best.
Samana Golf Views /SAMANA DEVELOPERS
/// PROJECT AWARDS
INNOVATION IN DESIGN AWARD
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# D E S I G N M E AWA R D S
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F O R U M
/// INDIVIDUAL AWARDS
INTERIOR DESIGNER OF THE YEAR
F
iras Alsahin, the co-founder and design director
of 4SPACE bagged the Interior Designer of the
Year award.
Firas is a renowned interior architect known
for his creative vision and passion for providing
high-end architectural and interior design services.
With over 25 years of expertise and involvement in
over 200 projects, Firas has helped 4SPACE establish
itself as one of the top architecture and interior design
firms in the Middle East.
His distinct design approach and dedication to
creating memorable, bespoke places have resulted in
multiple honours for the firm, demonstrating his great
talent and expertise in the sector.
FIRAS ALSAHIN /4SPACE DESIGN
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/ HIGHLY COMMENDED / ADRIANA GRAUR, DWP
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# D E S I G N M E AWA R D S
/// INDIVIDUAL AWARDS
ARCHITECT OF THE YEAR
M
ichael Magill was
named Architect of the
Year. He is the creative
director of RSP - a
diverse, future-forward
multi-disciplinary design group and
his vision for the studio has always
been focused on creating meaningful
spaces and experiences that not only
serve to inspire and engage users
but also transform the lives of our
communities.
Despite his extensive responsibilities
in managing the Dubai studio, Michael
remains deeply engaged in the
daily craft of design. He serves as
a mentor to a team of exceptionally
skilled architects and master planners,
guiding them through every stage
of their creative journey, persistently
challenging and honing their design
sensibilities while ensuring that every
voice is heard.
MICHAEL MAGILL /RSP
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/ HIGHLY COMMENDED /
ABDULLA AL SHAMSI, SHAPE ARCHITECTURE
PRACTICE + RESEARCH
# D E S I G N M E AWA R D S
* Michael was unable to attend the ceremony, and the award was accepted on his behalf by a member of his team.
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F O R U M
T
he Lifetime Achievement Award was
won by Pierre Martin Dufresne from
U+A. With over 25 years of global
experience, Martin consistently
places a strong emphasis on the
significance of context and cultural identity
in every project he undertakes. His passion
for architecture stems from his enduring
fascination with "living structures," buildings
that enhance the daily lives of their occupants.
He has always championed the architect's role
as a facilitator, with a deep understanding of
a design tailored to the client's specific needs,
imbuing each space with soul and purpose.
Martin's vast travels, as well as his genuine
interest in cultural diversity, have fostered
his intense interest in urbanism. He sees
architecture as a means of contributing to a
community's feeling of place.
PIERRE MARTIN DUFRESNE /U+A
/// INDIVIDUAL AWARDS
LIFETIME ACHIEVEMENT AWARD
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# D E S I G N M E AWA R D S
BORIS LAM /DLR GROUP
B
oris Lam, the senior project manager
at DLR Group Middle East was
named the project Manager of
the Year. He has over 20 years
of experience as a UK-qualified
architect working across Asia, Europe, and
the Middle East. Boris has vast management
expertise leading multidisciplinary teams on
large-scale, high-end hospitality, residential, and
mixed-use development projects throughout Asia,
Europe, and the Middle East.
Boris has worked on notable projects in Saudi
Arabia, the UAE, Bahrain, Morocco, the United
Kingdom, and China, among others. Hotels,
resorts, mixed-use complexes, master plans, and
residential buildings.
/// INDIVIDUAL AWARDS
PROJECT MANAGER OF THE YEAR
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/ HIGHLY COMMENDED / NATASHA ABBAS, NORTH 51 CONSULTING
# D E S I G N M E AWA R D S
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F O R U M
W
ith more than 20 years experience across
multi-disciplinary practices around the
world, Tim Martin is a designer, mentor,
and industry leader. Tim lifted the coveted
CEO of the Year award. One of Tim's
notable achievements is his ability to envision projects that
seamlessly blend modernity with the rich cultural heritage
of the Middle East. His vision for iconic structures that pay
homage to local traditions while embracing innovation is
evident in projects like the King Abdullah Financial District in
Riyadh, a landmark that embodies Saudi Arabia's aspirations
for a sustainable and prosperous future. Another keen
example is 1364ah, Riyadh's premier lifestyle centre within
the Diplomatic Quarter (DQ), KSA.
TIM MARTIN /GENSLER
/// INDIVIDUAL AWARDS
CEO OF THE YEAR
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* Tim was away and unable to attend the event.
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SHERIF NAGY /THE FITOUT
S
herif Nagy won Fit-Out Leader of the Year.
He has been influential in introducing
various ground-breaking technologies to the
industry and altering it. He has made further
steps in modernising THE FITOUT’s factory
facilities by combining state-of-the-art and modern
technology-driven machinery, owing to his broad
understanding in the fit-out as well as manufacturing
industries. Adhering to the highest quality standards
of THE FITOUT, he has restructured its manufacturing
and production facilities to deliver bespoke products
with superior finishes.
The company has successfully completed several
prime projects such as SLS Dubai Hotel & Residences,
Marriott, The Palm Tower, University of Wollongong,
Royal Atlantis, RIU Hotel, Huawei, and many more. THE
FITOUT completed world-class fit-out works for the
Expo 2020, World Expo hosted by Dubai.
/// INDIVIDUAL AWARDS
FIT-OUT LEADER OF THE YEAR
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# D E S I G N M E AWA R D S
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HAKIM EZZAHOUANY /NORTH 51 CONSULTING
/// INDIVIDUAL AWARDS
FIT-OUT PROJECT MANAGER OF THE YEAR
design-middleeast.com
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N
orth 51 Consulting's Hakim Ezzahouany
won the Fit-Out Project Manager of the
Year. As a civil engineer and fit-out project
manager with a very hands-on proactive
approach at prestigious locations across
the UAE, this year has been a thrilling ride for Hakim. H
worked at the Yvonne Bistro & Patisserie, Dubai Hills
Mall, where he was able to bridge the gap between
multiple languages and cultural boundaries on-site while
serving as the clients' trusting eyes and ears during the
fit-out stage. Ensuring all critical features such as gas
design, kitchen equipment installations, mechanical/
electrical installations, and lighting to the unique Furniture
by Popus Designs were executed to precision and in
compliance with Mall requirements to the highest quality
and standards.
70
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H
adia Hanan was declared Emerging Architect
of the Year. She joined Aedas in 2019 and
obtained a Bachelor’s Degree in Architecture
graduating with high honors from the American
University of Sharjah. She has received the
Dean’s Award for Academic Excellence (top graduate), AIA
Middle East Design Award, RSP Best Drawing Award, and
an honorable mention for the international AWR
competition. She is an enthusiastic architect who enjoys
participating in competitions and research initiatives. She
has worked on a variety of projects in the UAE and the
Kingdom of Saudi Arabia throughout her stint with Aedas.
HADIA HANAN /AEDAS
/// INDIVIDUAL AWARDS
EMERGING ARCHITECT OF THE YEAR
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# D E S I G N M E AWA R D S
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72
2023
AWARDS
F O R U M
S
hiam Shibl lifted the Emerging Interior Designer
of The Year trophy. Shiam joined DLR Group
and became exposed to working on a wide
range of projects such as 5* hotels, residential
complexes, retail, and mixed-use developments.
Working alongside Design Director Vaida Buchrotaite,
Shiam is trusted with Senior-level responsibilities, continues
to develop her management and creative skills, develops
concepts, and leads small to medium-scale projects.
Shiam prioritises the end-user experience in all her designs.
She has a fresh and refined approach, ensuring the end-
user feels delighted and comfortable within the designed
spaces.
More recently, Shiam has worked on projects such as
the Buruj 4* Hotel in Baghdad, Iraq, the Hyatt Regency 5*
hotel in Madinah, KSA, Multaka Residences in Madinah,
KSA, Ehteraf Madinah boutique suites, Abha mixed-use
development and 4* hotel in Abha, KSA, and more.
SHIAM SHIBL /DLR GROUP
/// INDIVIDUAL AWARDS
EMERGING INTERIOR DESIGNER OF THE YEAR
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/ HIGHLY COMMENDED / BETHANY LOCKHART, ELE INTERIOR
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# D E S I G N M E AWA R D S
ESLAM ABEED /JACOBS
E
slam Abeed from Jacobs won the
Landscape Architect of the Year award.
Eslam excelled in a variety of projects,
including Masaar, Jebel Ali, Neom Oxagon
Village, and many others.
Eslam is always eager to create designs that are
based on great storylines, and he has a very creative
design approach. Masaar, his one-of-a-kind built
project, is very distinct in every way from all other
residential communities in the UAE. Furthermore, he
recently completed an essential exam and became
a Chartered Landscape Architect at the Landscape
Institute in the United Kingdom, and this is only a
small part of his resume.
/// INDIVIDUAL AWARDS
LANDSCAPE ARCHITECT OF THE YEAR
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# D E S I G N M E AWA R D S
Page 76
design-middleeast.com
Curvy
PERCY!
74
Review
NaughtOne introduces Percy, a vibrant, multipurpose lounge chair,
and it's time for you to get one as well.
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W
hy is Percy causing such a stir? The reason for
this is because the Percy lounge chair is the
most recent addition to NaughtOne's portfo-
lio of functional yet stylish furniture. Percy is
a statement piece and a supremely comfortable sit. Inspired by
the simple, utilitarian design of mid-century waiting room chairs,
Percy features classic, uninterrupted flowing lines. This lounge
chair is made up of only two elements: the striking geometric
outline of the frame and the luxurious, cushioned upholstery.
“When designing Percy, I was drawn to the combination of hard
metal and soft upholstery. I wanted to play with visually softening
the metal to create a cohesive, curvaceous look. I love work-
ing with metal and steel as it’s an incredibly durable, industrial
material, but it can also bend and flow. This allowed us to create
the continuous curve forming the cushion frame,” said designer
Nicole Marion. “The design we landed on has a timeless look,
almost as if it’s always existed. But it’s also unique – and can be
dressed up or down, easily adapting to many environments and
personal styles.”
While inspired by a utilitarian design, the simple structure is the
perfect foundation for customisation. In keeping with Naught-
One’s focus on providing clients with a breadth of possibilities,
the Percy Chair frame can be chosen with a choice of 16 colours
and over 100 upholstery variations, resulting in a plethora of
possible combinations.
Stephen Floyd, Creative Director, NaughtOne, commented:
“Percy is special for two reasons. Firstly, it’s a little unconventional
but in a charming way. Secondly, we’re used to seeing thin tubu-
lar frame chairs, but this is a chunky tubular frame chair that fully
takes advantage of our RAL palette.”
Percy was presented early in the design process at the 2020
Interior Design Show in Toronto, where it won the award for Best
Prototype. It is NaughtOne’s third new product of 2023, following
the launch of the Pippin Chair and the Morse Table System earlier
this year.
Visit naughtone.com to learn more and purchase Percy.
The design we landed on has a timeless look, almost
as if it’s always existed. But it’s also unique – and
can be dressed up or down, easily adapting to many
environments and personal styles.
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76
AN EXCLUSIVE
TEXT BY TOM RADEMACHER
In conversation
RAKAN TURKI, Chief Executive Officer of Lamborghini Abu Dhabi and Dubai,
discusses the world's largest Lamborghini showroom in Dubai and the brand's future goals.
What are the main design highlights
of the world's largest Lamborghini
showroom, Lamborghini Dubai?
Spread over 30,000 square feet, the
Lamborghini Dubai showroom is the
largest dedicated Lamborghini dealer
facility globally. The building, which
is designed by world-renowned
Uruguayan architect Carlos Ott,
spans three levels and boasts three
private display areas, making it an
immersive and exclusive space for
Lamborghini enthusiasts. One of
the most distinctive features of the
Lamborghini Dubai showroom is its
external glass façade suspended
by steel cables while the internal
space provides customers with a
dedicated Lamborghini environment
that reflects the marque's visionary,
cutting edge and pure brand values.
The transparent glass exterior,
combined with sleek black surfaces,
reinforces the Italian brand's image
of exclusivity and sophistication.
The architecture of the building
itself mirrors Lamborghini's design
philosophy, characterised by
curvilinear lines and aerodynamic
aesthetics, making it a true
embodiment of the brand's DNA.
Inside the showroom, clients
are provided with a Lamborghini-
SETTING
Dubai showroom's awe-
inspiring exteriors are
adorned with a monumental
glass facade that captures
the essence of Lamborghini's
cutting-edge style.
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77
exclusive setting that perfectly
embodies the brand's innovative
and authentic core values. The
interior design ensures that
every aspect of the showroom is
aligned with the brand's identity
and ethos.
As the authorised dealer for
Lamborghini in Abu Dhabi and
Dubai, we constantly strive to
deliver exceptional offerings
and customer experiences. In
line with our vision, we have
introduced the Ad Personam
lounge, a dedicated area within
our showroom where our valued
customers can fully explore the
extensive personalisation options
offered by Lamborghini. This
exclusive service is accessible
at all our top-tier locations,
including our facility situated in
Dubai.
As we move forward, the brand
will continue to redefine luxury,
exploring the untapped potential
in this dynamic market. We are
well-positioned to providing the
best support and a more elevated
experience for our customers.
This is especially important as
the demand for luxury vehicles
and excellent customer service
continues to rise.
Rakan Turki is the Chief Executive
Officer for Lamborghini Abu
Dhabi and Dubai, and id highly
accomplished and results-oriented
leader with over 25 years of
experience in the automotive
industry.
What distinguishes
Lamborghini from its
competitors?
Since it was established in
1963, several factors have
contributed to Lamborghini’s
enduring status as a leading
luxury sports car brand.
Creating true firsts for the
industry, from the Miura, the
first mid-engine super car, to
the iconic Countach, the first
car to be called a super car
and the model that define
Lamborghini design language
to this day.
Lamborghini has been able
to incorporate futuristic
designs and advanced
technology at the forefront
of its model range. This
emphasis on cutting-edge
design and technology
not only distinguishes
Lamborghini from its
competitors but also appeals
to customers, who seek
unique and high-performance
vehicles. Determined
proportions, clear contours,
precise lines, and pure
surfaces are characteristics
of Lamborghini’s design
reduced to its very essence.
This DNA embodies the
guidelines that inspire
the Lamborghini Centro
Stile to create cars that
are always different and
increasingly innovative
in terms of research and
aesthetic language, yet all
unmistakably Lamborghini.
Lamborghini Abu Dhabi
and Dubai offers unique
experience to its customers
through the newly re-
launched Centro Stile
center, with the mission to
combine the spirit of the
brand with innovation to
create consistently new
and unexpected design
solutions. The Centro Stile
brings together the world's
best automotive designers,
who collaborate closely >>>
In line with our vision, we have introduced the Ad Personam
lounge, a dedicated area within our showroom where our valued
customers can fully explore the extensive personalisation
options offered by Lamborghini.
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78
with the Technical Office
to achieve the perfect
combination of form and
function, designing one-
of-a-kind 'off-offs' and
highly customised models
to their specifications.
Lamborghini is one of
the few brands that can
provide this experience.
What is the essence of
design that is shared by all
Lamborghini showrooms
worldwide, and that you
have maintained here as
well?
Our showrooms,
which are focussed on
innovation, luxury, and
exclusivity, are designed
to provide our consumers
with a one-of-a-kind and
immersive experience.
We combine cutting-
edge materials and
technologies to create
a visually attractive and
technologically advanced
space.
All Lamborghini
showrooms share a
unified interior design that
emphasises minimalism to
highlight the key models
on display. Scalability is
important in showroom
design, as showrooms
around the world can
vary in size from small
boutiques to large
facilities like ours.
How can a great design
affect visitors and enhance
sales?
The grand design of the
showroom reflects the
brand’s iconic stature in
the automotive industry.
The journey begins even
before stepping into the
showroom where our
display tower showcases
the latest Lamborghini
models and unique
colours, offering a glimpse
of the unique models
awaiting inside.
Upon entering the
showroom, guests are
greeted by a high-ceiling
space that includes the
main display area, our new
Lamborghini store, and
access to our after-sales
area. A commissioned
glass staircase and
elevator lead to the
display tower, which
houses our Ad Personam
lounge, delivery area, and
the Lamborghini Certified
Pre-Owned collection.
The walkthrough is
designed to showcase the
unique character of each
space while immersing
visitors in the diverse
offerings of Lamborghini
Abu Dhabi and Dubai.
What are your future
plans for the Lamborghini
showroom and service
facilities?
We have implemented a
strong network with our
current facilities in the
UAE, with our flagship
facility in Dubai housing
our showroom, service
center & corporate offices
dedicated to Dubai and
Northen Emirates. Our
boutique showroom
strategically located at
the Heart of the capital,
provides a unique and
personal experience to
better serve our esteemed
client’s needs.
Finally, our latest
addition to the network
is the Lamborghini Abu
Dhabi service centre, a
state-of-the-art facility,
reflected in its grand
opening that showcase
original Picasso art pieces.
Located at the center of
Yas Marina circuit, a first
of its kind to have opened
in the world-renowned
race track. this location is
ideal for our clients from
Abu Dhabi city and its
suburbs, and a perfect
launchpad for driving and
motorsports events.
As the brand expands its
footprint across the UAE,
the roar of its engines
and the allure of its iconic
designs will undoubtedly
resonate with enthusiasts
and collectors alike.
By prioritising luxury,
cutting-edge technology,
exceptional customer
service, and environmental
sustainability, we as
the official dealer of
Lamborghini in Abu
Dhabi and Dubai have
aligned our objectives
with Lamborghini's future
vision and goals. We are
committed to leading
the market by upholding
these shared ideals.
Construction chemistry is playing a huge role in this effort. The
aim is not even stronger, which was the previous goal, but also to
make it more environmentally and climate-friendly.
In conversation
The brand has a full-fledged
service centre where
Lamborghini's commitment
to excellence extends beyond
design to maintenance and
support.
The latest addition to the network is the Lamborghini Abu Dhabi service centre, a
state-of-the-art facility, reflected in its grand opening that showcase original
Picasso art pieces.
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# D E S I G N M E AWA R D S
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80
Pick of the month
A living room system designed to define the domestic
landscape in a fluid, flexible manner. Antonio Citte-
rio's first concept for Cassina is a modular sofa that
symbolises everlasting beauty and flair.
The Esosoft line includes eight modules that can be
utilised as standalone couches or coupled to make
L-shaped sofas, allowing for maximum versatility in
designing living rooms. Benches, ottomans and a
series of coffee tables complete the family. Esosoft
consists of an aluminium exoskeleton and a shell with
an organic silhouette upon which soft cushions are
placed.
Availability: www.cassina.com
on you
EYES
ALL
design-middleeast.com
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# D E S I G N M E AWA R D S
Page 84
RAKCERAMICS.COM
Imagine a space where your inspiration
can run free. A world that tells
your own story, every single day.
At RAK Ceramics we help
create the perfect living space,
for you and your loved ones.
Imagine your space.
IMAGINE
YOUR
SPACE