Design Middle East
Page 1 / 64
design-middleeast.com N O V E M B E R 2 0 2 4 | D E S I G N M I D D L E E A S T Interiors and architecture from the Gulf, Levant and beyond ELIE SAAB LAUNCHES LA MER, ELIE SAAB LAUNCHES LA MER, A LUXURY RESIDENCE ON AL MARJAN ISLAND, BLENDING FASHION GLAMOUR WITH UPSCALE LIVING. MODERN OPULENCE AWAITS Alex/Zagrebelny R.EVOLUTION REAL ESTATE Integrating Wellness in Real Estate with Eywa Claire/Richmond TGP INTERNATIONAL Strategic Design Drives F&B Success
ANANTARA SHARJAH RESIDENCES A NEW CHAPTER OF LUXURY EXPERIENCES BY THE SEA Bringing luxury seaside living to Sharjah for the first time, owners at the Anantara Sharjah Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym. As an investment, owners can enjoy the benefits of a rental management scheme operated by Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not resident in the property. To register your interest, visit arada.com LIFE IS A JOURNEY.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 1 16 OP-ED Balancing Minimalism and Functionality in Interior Design Dima Alkawadri, Assistant Professor at Heriot-Watt University Dubai, explores how minimalist design fosters mindfulness, connection with nature, and a thoughtful approach to space use. 18 INTERVIEW Elevating Luxury Real Estate Innovation Satish Sanpal, Chairman of ANAX Holding, leads the way in luxury real estate with a focus on innovation, sustainability, and community-centric living. He’s redefining urban spaces in Dubai and beyond, setting new industry standards. 22 TALKING POINT Cities in the Sky: Navigating the Vertical Horizon Architect Scott Pryde, Principal and Middle East Design Director at DLR Group, explores vertical cities as a solution to urban sprawl, merging towering skyscrapers with sustainable infrastructure. This approach redefines future urban living. 26 ELIE SAAB launches La Mer, a luxurious beachfront development in collaboration with ARTE Developments on Al Marjan Island, featuring signature design and premium amenities for an elevated coastal lifestyle. 30 IN CONVERSATION Integrating Wellness in Real Estate Alex Zagrebelny, CEO & Founder of R.Evolution Real Estate, introduces Eywa, a wellness-focused landmark in Dubai’s Business Bay. Fusing sustainable design with modern technology, Eywa redefines luxury living for a healthier, eco-conscious future. 36 SCENTED LUXURY Elevating Spaces with Dr Scent Hasan Azrak, CEO of Dr Scent, discusses how scent can transform spaces, enhancing mood and ambiance in residential and commercial environments. With innovations like AI integration and eco-friendly materials, Dr Scent's products are redefining sensory design to complement modern and luxury interiors. 40 EVENT HIGHLIGHTS A Global Showcase of Design Innovation Feria Hábitat València 2024 attracted over 60,000 buyers and nearly 1,000 exhibitors from September 30 to October 3, showcasing unique furniture and kitchen innovations. This year’s event saw a 10% attendance increase, reinforcing its role as a key hub for industry advancements. 44 HOSPITALITY Strategic Design Is The Key To F&B Concept Success Space and environment play a significant role in influencing human mood, behaviour, and overall perception. Through thoughtful design, it’s possible to craft spaces and moments that resonate with guests, creating the kinds of memorable experiences that people seek when dining out, encouraging them to return time and again. 48 THE CONSTRUCTION INNOVATION SUMMIT SAUDI 2024 Brainwave Exchange The Construction Innovation Summit Saudi 2024, held on October 21 at Voco Riyadh, brought together KSA’s leading experts for dynamic idea sharing and open discussions. 54 PROJECT Trojena’s Quantum Leap In this interview, Philip Gullett, Executive Director at Trojena, discusses how Trojena is redefining sustainability and innovation in the Middle East, all while honouring the region’s cultural heritage 60 PICK OF THE MONTH Artful Gatherings T his fall, Anthropologie continues its tradition of merging artistry with everyday living through its latest tableware collection. LUXURY LIVING A New Horizon Awaits
SUITE TREAT Step into a world of opulence when you book a Suite at Raffles Doha. Experience the added luxury of QAR 750 credit to spend on dining in the hotel, and QAR 500 towards any Spa treatment. Children aged 12 and below are welcome to indulge in the enchantment of complimentary dining. Rates starting from QAR 3,500 per night For reservations, please call +974 4030 7100 or email reservations.doha@raffles.com Raffles Doha, Iconic Towers, Marina District, PO BOX 4747, Lusail, Qatar
Nestled by the coast of Lusail sits the splendor of Raffles and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 6 design-middleeast.com /designmideast /designmiddleeast FOLLOW US ON @designmiddleeast /designmiddleeast Editor's note I f there's anything beyond just being hectic and exhausted, I'm there. This year, it feels even more intense as we edge closer to the biggest celebration of the year—the Design Middle East Awards 2024, happening on November 22. Every year, November comes with its own set of challenges: tension, long hours, weekends at work, and a bit of chaos. But when I see each of you on awards night, there's a unique sense of relief and joy. The smiles, spontaneous dance, selfies, photobombs, and the pride in holding those shining trophies make it all worthwhile. I may not walk away with a trophy myself, but the un- expected pats on the back from seniors, the camaraderie from teammates, the heartfelt messages, and the photos that capture the spirit of the night mean the world. So, once again, we’ll give it everything to make this a magical night to honor, celebrate, and dance together in true celebration! This month’s cover showcases La Mer by ELIE SAAB, a luxurious beachfront development crafted in collaboration with ARTE Developments. Set on the prestigious Al Marjan Island, this signature project combines sophisticated design with premi- um amenities, redefining coastal living with elegance and exclusivity. Plus, explore our regular segments in the magazine—the latest news, featured pro- jects, OP-ED, interviews, and much more! Feeling a bit low on energy? Brighten up your mood and your space with Anthro- pologie’s playful dining sets and whimsical kitchenware, featured in our "Pick of the Month" segment. See you at the awards! Roma Arora Editor roma@bncpublishing.net @romaarora_ For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2024. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission. Printed by UPP S U B S C R I B E subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates T +971 4 420 0506 | F +971 4 420 0196 CEO WISSAM YOUNANE wissam@bncpublishing.net DIRECTOR RABIH NAJM rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY MARKETING EXECUTIVE AARON JOSHUA aj@bncpublishing.net DIGITAL MEDIA PRODUCER ALEXANDER BUNGAS Alexandar@bncpublishing.net
Sedus Office Furniture L.L.C. | Concord Tower Al Sufouh Road | P.O. Box 283122 | 24th Flr. | Office No. 2403‑2404 | Dubai Media City swivel chair for cosy offices and home se:flair
D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4 design-middleeast.com 16Go big or go small with the HP DesignJet T950 plotter series
design-middleeast.com D E S I G N M I D D L E E A S T | J U N E - J U LY 2 0 2 4 17 # D E S I G N M E AWA R D S Scan to learn more Most Efficient Save time with the most efficient A4-A0 experience. 2 Seamlessly print A4 jobs with integrated input and output trays, keeping pages sorted by size. The flat 40-page stacker makes collection easy, while fast print speeds keep projects moving. Connected Work securely from virtually anywhere. You can save time by printing in fewer steps with HP Click. Protect your printer and data from cyberthreats with HP Wolf Pro Security. Manage your device and print remotely with HP app. Go Beyond Go beyond and advance your environmental goals with a printer made with recycled plastics and recyclable supplies. This robust, compact plotter is designed to last while also helping to reduce energy and ink waste.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 10 design-middleeast.com News Mirage completes luxurious Desert Pool Villas at Bab Al Shams Resort Mirage was responsible for the concept, planning, management and delivery of this prestigious, award-winning project. M irage has successfully completed of the luxurious Desert Pool Villas at the iconic Bab Al Shams Resort. As part of a comprehensive resort enhancement project, these exclusive additions mark a new chapter in Dubai’s luxury desert hospitality landscape. The project involves not just the construction of new villas, but also careful refurbishment of the resort’s existing facilities, ensuring an elevated guest experience throughout. Mirage was appointed to provide project management services by Dubai Holding along with Kerzner International, and many other consultants to create these stunning masterpieces where traditional Arabian aesthetics meets contemporary luxury. The new Desert Pool Villas, seamlessly integrated into the existing resort, offer a great desert experience while maintaining the authentic charm that Bab Al Shams is renowned for. “Each villa is a testament to thoughtful design and meticulous execution, featuring private pools and panoramic desert views. This transformative project faced unique challenges, from construction in a desert environment to ensuring minimal disruption to the operational resort. Through careful planning and execution, our team successfully delivered these exceptional additions, further reinforcing Bab Al Shams’ position as a premier luxury desert destination. The successful completion of this project demonstrates our commitment to excellence and our ability to enhance iconic properties while preserving their original character.” says Ashwin Prakash, Project Manager. Initially completed in 2004, Bab Al Shams is a luxurious boutique style desert resort, Bab Al Shams is an elegant retreat and spectacular desert paradise. Nestled in desert sand dunes, it’s the perfect setting for both romantic Arabian nights under starlit skies and an authentic desert experience. This desert resort was designed and constructed with some very strict constraints – from the first drawings and construction teams on the ground to welcoming the first guests was all completed in a short span of 13 months.
design-middleeast.com 11 Baal Crafts a Timeless Design Legacy for One&Only Za'abeel! Elegance meets functionality—Baal's cooler bags are designed to make a statement. B aal has successfully completed a bespoke design project for the prestigious One&Only Za’abeel, one of the world's most unique structures. The project highlighted Baal's expertise in delivering innovative, luxury interior solutions. Each design element was carefully tailored to enhance the hotel's key spaces, creating a seamless blend of elegance and functionality. From concept to completion, Baal ensured every detail met the highest standards of luxury hospitality. This collaboration stands as a testament to our commitment to excellence in design. The collaboration with One&Only Za’abeel began in 2017. Baal worked closely with their team to ensure that each design element aligned seamlessly with the evolving vision of the hotel as construction progressed. From guest rooms to the pool area, restaurant, and meeting rooms, the project’s focus was on creating bespoke items that reflected and complemented the effortless elegance of both the tower and the hotel—all while ensuring each piece maintained its functionality. Inspired by the concept of shadows found in the hotel’s guest rooms, Baal extended this idea by creating minimalist pieces with timeless colours that are concurrent yet silent. This was achieved by adhering to the core concept: every item must cast its own shadow. To achieve this effect, the designs were elevated by making the base of each piece smaller than its sides, giving the impression that the items were floating and casting subtle drop shadows on the surfaces beneath them. The designs feature simple geometric forms in their structural characteristics. Stripped of any ornamentation, the pieces are intended to complement the tower’s interlocking, geometric presence within the Dubai cityscape. Additionally, the items include double-sided padding, with some pieces incorporating a blend of two or more materials, combined in a harmonious and complementary manner. A core pillar to this project and to Baal’s legacy is sustainability. Each design was created with eco-consciousness in mind—from biodegradable packaging to products made from recycled wood and eco-friendly adhesives, with no use of virgin materials. “As far as sustainability is concerned, especially for this project, we packed everything in bio compostable and biodegradable materials. We even used shredded paper in packaging. As for the production techniques of the items, we used eco- friendly materials reflecting a unique story behind each item. Not a single card we used inside our items was virgin. It was all recycled. The wood was recycled, the glue was eco-friendly and the material was microfibre, which was eco-friendly as well. No plastic, no virgin materials," Khajak Krikorian MD, Baal. With a project of this caliber, Baal embraced its core principles of luxury, quality, and sustainability- focussed craftsmanship. Recognising the tower's contemporary essence, we enhanced our manufacturing capabilities to align with the building’s objectives of innovation, sustainability awareness, and a design direction that reflects the overall visitor experience within the space. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 12 design-middleeast.com Isola Design Group Expands to Middle East with Dubai HQ I sola Design Group, the Milan-based design company renowned for providing visibility and opportunities to independent designers, design studios, and brands worldwide, has officially launched in the Middle East with its first-ever regional headquarters, which will be located in Dubai Design District (d3). The arrival of Isola Design Group in Dubai underscores the growing importance of the Middle Eastern market in the international design sector and d3’s cementing profile as an international design hub. Isola joins a global community of design multinationals and start-ups in d3 leveraging Dubai’s pro-business environment, dynamic creative economy, and strategic location as a gateway to the Middle East and North Africa region to drive business growth. “Our commitment to supporting design brands with a future-thinking approach is rooted in our extensive experience and innovative vision, a dedication that inspired us to recently launch Isola Studio. After the positive experience of the last two years at Dubai Design Week, me and my wife and company’s creative director, Elif Resitoglu, felt it was now or never to make the move to Dubai and to open our Middle Eastern branch. The Gulf region is rapidly becoming a global hub for innovation and growth, driven by ambition, vision, and a hunger for progress. We believe we can make a meaningful contribution and are eager to be part of this dynamic journey, bringing fresh perspectives and cutting-edge solutions to an evolving market,” said Gabriele Cavallaro, Co-founder and CEO of Isola Design Group. News Gabriele Cavallaro and Elif Resitoglu
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 13 RAK Ceramics and Sobha Group Form Exclusive Surface Solutions Partnership R AK Ceramics, the world’s leading lifestyle solutions provider in the ceramics industry, is pleased to announce the signing of a framework agreement with Sobha Constructions LLC, a leading multinational construction company which is an arm of Sobha Group. Under this agreement, RAK Ceramics will be the exclusive partner providing premium ceramics and porcelain tiles for Sobha’s upcoming projects. RAK Ceramics, known for its excellence in crafting high- quality ceramic and porcelain products, will offer its expertise to deliver the perfect surface solutions tailored to meet the high standards of comfort and safety demanded by Sobha Constructions. Sobha Constructions LLC, a subsidiary of the renowned Sobha Group, has built a reputation for delivering impeccable design intent, quality construction and sustainable living communities. Established in 2016, Sobha Constructions is committed to maintaining benchmark quality, a customer- centric approach, robust engineering and transparency in all business operations, making it a trusted brand in the industry. Mr. Abdallah Massaad, Group CEO of RAK Ceramics, commented on the collaboration: “As a proud UAE homegrown brand, RAK Ceramics is delighted to partner with Sobha Constructions LLC on their current and upcoming projects. Our shared dedication to innovation, sustainability and superior quality makes this collaboration a natural fit, perfectly complementing Sobha’s vision of modern luxury. We are thrilled to bring our premium surface solutions to life in some of the most ambitious developments, contributing to a legacy that will shape the future of our country.” This partnership between RAK Ceramics and Sobha Constructions LLC represents a key milestone, uniting two industry leaders in their commitment to excellence. Mr. Francis Alfred, Managing Director, Sobha Realty, commented on the collaboration: “We are excited to embark on this strategic partnership with RAK Ceramics, a leader in the ceramics industry known for their commitment to quality and innovation. This collaboration aligns perfectly with Sobha Constructions LLC’s dedication to delivering unparalleled design excellence and sustainable living solutions. Byintegrating, we are not only enhancing the quality of our developments but also setting new benchmarks in luxury and craftsmanship. Together, we are poised to create remarkable spaces that will shape the Future of real estate in the region.” RAK Ceramics is poised to supply high-end tiles and surface solutions for Sobha Constructions’ forthcoming projects, ensuring the highest standards in both quality and design.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 14 design-middleeast.com News Si Chen Joins KPM as Head of Sustainability After Six Years at Foster + Partners K PM is thrilled to announce the appointment of Si Chen as the new Associate Director of Sustainability. With more than a decade of experience in driving Net Zero Energy and Sustainability strategies across global real estate portfolios, Si brings a wealth of knowledge and expertise that will strengthen KPM’s Sustainability team. Si joins KPM from Foster + Partners, where she played a pivotal role in leading multidisciplinary projects and developing Net Zero Carbon guidelines for high- profile developments. Her proven track record spans projects across the UK, Europe, APAC, North America, and the Middle East, delivering low-carbon solutions for both public and private sector clients. In her new role at KPM, Si will lead sustainability initiatives, with a focus on developing and implementing strategies that drive decarbonisation, optimise energy performance, and enhance the environmental impact of real estate projects. Her experience in designing energy-efficient buildings and advancing sustainable operations will be key in helping KPM’s clients achieve their sustainability goals. Si’s project portfolio includes iconic developments such as Apple’s Global Flagship Stores, where she led the sustainability efforts for over 20 stores worldwide, pioneering Net zero Carbon roadmaps and advancing Apple’s wider ESG initiatives. Additionally, she spearheaded the sustainability strategy for Centralny Port Komunikacyjny Airport, Europe’s first Net Zero Energy aviation facility, setting new standards for energy performance and carbon emissions management. Commenting on her appointment, Si said: “I’m thrilled to join KPM and contribute to their sustainability journey. The opportunity to lead sustainability efforts across such a diverse range of projects and regions is incredibly exciting. I look forward to helping KPM and its clients make a meaningful impact on sustainability and achieve Net Zero goals.” Colin Scott, KPM’s MEP Director, expressed his enthusiasm for Si’s addition to the team: “Si’s expertise in Net Zero Carbon design and sustainable project management aligns perfectly with our mission to lead the industry in delivering environmentally responsible and energy- efficient engineering solutions. Her leadership will help us further expand our sustainability services and continue providing innovative solutions to our clients worldwide.” With a strong educational background, including an MSc in Environmental Engineering from Imperial College London and a BSc in Architectural Environment Engineering from the University of Nottingham, Si is also a Chartered Engineer (CEng), WELL Accredited Professional (AP), and LEED Accredited Professional (AP). Her diverse qualifications reflect her commitment to sustainable design and her drive to push the boundaries of what can be achieved in the built environment. Si’s appointment reinforces KPM’s dedication to advancing sustainability in engineering and construction and marks a significant step forward in achieving Net Zero goals for its clients across the Middle East, UK, and beyond.
Oikos Atelier Dubai Warehouse nr. 9, 45 4th St, Al Quoz, Al Quoz Industrial Area 3, Dubai - UAE T +971 4 589 3332 | M + 971 52 556 7376 atelierdubai@oikos.it | oikos.it Made in Italy Entrances Designed by You
16 design-middleeast.com OP-ED Dima Alkawadri, Assistant Professor at Heriot-Watt University Dubai M inimalisim is one of the most influential movements in modern architecture. This design philosophy focuses on stripping away unnecessary details to reveal the true essence of each element, crafting spaces that reflect simplicity and transparency. By embracing nature, minimalist spaces foster a deep connection with the environment, inviting users to experience a sense of calm, openness, and mindfulness. Such spaces encourage a respectful interaction with the surroundings. Studies showed that the design language of this philosophy includes simplified layouts, clean forms, clear walls, and flat surfaces. It also emphasises large expanses of non-mullioned glass to maximise natural light and enabling air to move freely, creating harmony between the interior and exterior by integrating elements like greenery and water. Minimalist spaces typically feature neutral colors like white, gray, and beige, which serve as a base to amplify the sense of openness and promote a peaceful atmosphere. Achieving a balance between minimalism and functionality requires assessing the space's re- quirements and understanding of how to make the most of limited elements. Functionality, revolves around practicality. In interior design, function- ality means ensuring that each space serves its intended purpose while maximising comfort and convenience. When integrating functionality into a minimalist space, it is essential to ensure that each piece of furniture or decor has a clear, practical purpose. This approach maximises space efficien- cy, all while maintaining the clean, streamlined characteristic of minimalist design. Choosing multi-functional furniture can maxim- ise space and preserve a minimalist. For instance, in a minimalist living room, rather than filling the space with multiple furniture pieces, a versatile sofa that also functions as a storage unit would be ideal. Similarly, options like foldable dining tables, sofa beds, and storage ottomans help keep the area open while offering practical use. In a compact apartment, a fold-out dining table can be mounted on the wall. When not in use, the table can be folded back, freeing up space. The concept of minimalism also focusses on prioritising quality over quantity. Designers can achieve a balance of elegance and functionality by opting for a smaller selection of high-quality DIMA ALKAWADRI, Assistant Professor at Heriot-Watt University Dubai, explores how minimalist design fosters mindfulness, connection with nature, and a thoughtful approach to space use. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 Balancing Minimalism and Functionality in Interior Design
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 17 pieces. The key is to choose durable and versatile items that can serve multiple purposes. For instance, a classic wooden dining table with an extendable feature can serve as a functional centerpiece in a mini- malist home. Its versatility allows for use in both small and large gatherings, showcas- ing the importance of selecting quality pieces that enhance functionality without compromising on aesthetics. Investing in timeless, well-crafted furniture not only ensures durability but also minimises the need for frequent replacements, supporting the minimalist ethos of sustainability. The concept of minimalism also focusses on prioritising quality over quantity. Designers can achieve a balance of elegance and functionality by opting for a smaller selection of high-quality pieces.” " While the concept of minimalism is not complex yet balancing minimalism and functionality does present challenges. Minimalist spaces can sometimes feel cold or uninviting due to the absence of decorative elements. However, minimalism creates a harmonious dialogue between architectural elements and nature. Therefore, to maintain a minimalist aesthetic without compromising comfort and utility, designers can use natural materials, light, and openness to create a sense of balance and warmth in the space. This connection with nature softens the minimalist aesthetic, making the environment feel both serene and welcoming. Additionally, designers can introduce warmth through textures and soft furnishings. The key is to use these elements sparingly and in a coordinated manner. Balancing minimalism and functionality in interior design involves careful planning, crea- tivity, and an understanding of the space’s purpose. By focusing on multi-purpose furniture, built-in storage solutions, quality materials, and natural elements, it’s possible to create spaces that are both practical and aesthetically pleasing. Minimalism is not about sacrificing comfort, rather, it is about enhancing living experiences through thoughtful design.
design-middleeast.com Luxury Real Estate Innovation Elevating SATISH SANPAL, CHAIRMAN OF ANAX HOLDING, LEADS THE WAY IN LUXURY REAL ESTATE WITH A FOCUS ON INNOVATION, SUSTAINABILITY, AND COMMUNITY-CENTRIC LIVING. HE’S REDEFINING URBAN SPACES IN DUBAI AND BEYOND, SETTING NEW INDUSTRY STANDARDS. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 18 Interview Satish Sanpal, Chairman of ANAX Holding
design-middleeast.com 19 A s the leader of ANAX Holding, what inspired your vision for the company’s role in the construction industry, and how has it evolved? My vision for ANAX Holding was deeply inspired by Dubai's remarkable potential for sustainable growth and its relentless pursuit of innovation. I have always firmly believed in the city's stability and its investor-friendly environment, which make it a magnet for those looking to diversify their portfolios for long-term success. When I founded wwANAX Developments, a key subsidiary of ANAX Holding, my ultimate goal was to redefine the luxury real estate market through cutting-edge innovations that foster community-centric living, not only in the UAE but on a global scale. Over time, this vision has evolved, continually adapting to the latest trends and needs, all while remaining focused on enhancing the quality of life for future generations. Could you share some recent projects highlighting ANAX Holding’s contributions to innovation and sustainability in construction? At ANAX Developments, we aim to provide the highest standards of comfort and convenience for our residents through the provision of green spaces and premium amenities. Our commitment to sustainable and innovative development plays a central role in enhancing urban landscapes and promoting eco-friendly environments. A recent example is the launch of VENTO Tower, which features a cutting-edge Smart Home System and includes a variety of innovative offerings, such as a co- working space, an open-air cinema, a state-of-the-art gym, a steam room, a sauna, and a swimming pool. Additionally, our upcoming development in Al Furjan is designed with sustainability at its >>> A CRUCIAL PART OF OUR SUCCESS LIES IN CREATING AN ENVIRONMENT WHERE OUR EMPLOYEES FEEL VALUED AND HAVE THE OPPORTUNITY TO GROW. WE PRIORITIZE INCLUSIVITY AND DIVERSITY, RECOGNIZING THAT A TEAM MADE UP OF DIFFERENT BACKGROUNDS, CULTURES, AND EXPERIENCES DRIVES INNOVATION. Vento Tower, by ANAX Development, is located in the dynamic allure of Business Bay. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 20 design-middleeast.com Interview core, incorporating solar panels to reduce energy consumption. It is also equipped with advanced Smart Home Automation, ensuring it meets the highest standards of modern living. How do you approach talent development within ANAX Holding to ensure your team is prepared for the industry’s evolving challenges? At ANAX Holding, we believe that our people are the key to thriving in the fast-changing world. . By empowering our team to think creatively and push boundaries, we cultivate a culture where innovation knows no limits. From day one, our focus has been on attracting top talent and building teams that not only succeed in Dubai’s competitive market but also set new standards for excellence. A crucial part of our success lies in creating an environment where our employees feel valued and have the opportunity to grow. We prioritize inclusivity and diversity, recognizing that a team made up of different backgrounds, cultures, and experiences drives innovation. By embracing a variety of perspectives, we generate fresh ideas that help us stay ahead of industry trends while delivering unmatched value across our business. Our aim is not just to prepare for the future—we are here to shape it. With technology transforming construction, what advancements do you see as most impactful, and how is ANAX Holding leveraging these innovations? The construction industry is rapidly evolving, thanks to new technologies that are changing how we design, build, and manage properties. One of the most impactful advancements is Building Information Modeling (BIM), which helps teams work together more efficiently by creating digital versions of buildings. This reduces errors, saves time, and makes construction smoother overall. At ANAX Developments, we are also pushing innovation further by incorporating Smart Home technologies. By integrating Smart Home automation and Internet of Things (IoT) features, our properties offer residents enhanced control over security, energy consumption, and comfort. These innovations not only make homes smarter but also safer, more efficient, and sustainable. What are the biggest challenges you’ve encountered in your role, and how have you addressed them to steer ANAX Holding toward success? I acknowledge that leading a fast- growing company in a competitive and rapidly changing industry like real estate has come with its share of challenges. One of the biggest has been adapting to the constant shifts in market dynamics, whether due to regulatory changes, evolving client expectations, or other unforeseen factors. To overcome this, I have prioritized closely monitoring market trends, which allows us to anticipate shifts and make informed decisions. Another significant challenge has been balancing rapid growth with maintaining the high standards of quality and innovation that define ANAX Holding. As we expand, ensuring that every project meets our strict standards is crucial. To address this, we have implemented strong operational processes that uphold our commitment to excellence, allowing us to scale while still delivering exceptional results. Ultimately, maintaining a proactive approach has been vital in navigating the challenges of Dubai’s ever-evolving business landscape.. As an aspiring leader in construction, what role do you believe ANAX Holding plays in shaping the future urban landscape of the region? With smart buildings rapidly transforming our cities, especially in a forward-thinking place like Dubai, we are committed to staying at the forefront of this evolution. The rise of smart cities means that urban planning will become increasingly data-driven, and ANAX Developments ensures that our projects are aligned with this shift. For example, our VENTO
Tower is fitted with a state-of-the-art Smart Home System, designed to enhance both convenience and energy efficiency for residents. By integrating cutting-edge technology into our developments, we create spaces that not only elevate the urban landscape but also provide sustainable and connected environments that promote a better quality of life. At ANAX Holding, we take pride in crafting vibrant communities that are as innovative as they are livable, ensuring that our projects are both attractive and environmentally responsible. As the industry evolves, ANAX Holding will continue to leverage the latest advancements to shape data-driven urban spaces that make our developments future-proof. What are your strategic priorities for ANAX Holding in the coming years, and how do they align with your long-term vision for the construction industry? Our strategic priorities focus on innovation, expansion, and diversification. We aim to embrace new technologies and trends that enhance customer experiences across all sectors, including real estate and beyond. As part of our long-term vision, we’re expanding into new markets, both regionally and internationally, while continuing to explore opportunities in different industries. One of our exciting new ventures is ANAX Hospitality, with an upcoming F&B concept inspired by the rich cultural experiences of Japan. By constantly learning, evolving, and staying open to new ideas, we are positioning ANAX Holding to lead with creativity and innovation in everything we do. Can you walk us through some of the ANAX Developments plans? Are there any significant projects in the pipeline? At ANAX Developments, we are always eager to explore new opportunities and bring fresh ideas to life. In the real estate sector, we have several exciting projects in the pipeline. Notably, upcoming developments will soon be announced in Al Meydan, Al Furjan, and Dubai Islands, expanding our presence in key areas across Dubai, alongside our debut project, Vento Tower that was recently announced in Business Bay. Beyond these projects, ANAX Holding continues to embrace a dynamic approach to business. We are constantly exploring new ventures and industries, with a vision that reaches far beyond traditional real estate. Our ambition knows no boundaries, and we are fortunate to be operating in Dubai, a city known for its limitless opportunities that resonate strongly with our vision, believing in our abilities driven by the belief that the sky truly is the limit for ANAX Holding. An epitome of sophistication awaits as you step into Vento Tower's luxurious lobby, crafted with soaring ceilings, inviting warmth, and impeccable design.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 22 22 Talking Point design-middleeast.com
23 23 A s urbanisation contin- ues to surge worldwide, architects increas- ingly turn their gaze skyward, envisioning a future where cities evolve vertically rather than horizontally. This concept of vertical cities, characterised by towering skyscrapers interconnected with green spaces, transportation hubs, and sustainable infrastructure, presents a promising solution to urban sprawl and population density challenges. From an architect's standpoint, the rise of vertical cities signals unprecedented opportunities and challenges, prompt- ing a reimagining of urban landscapes and architec- tural paradigms. Innovative Solutions for Urban Challenges With nations worldwide committing to carbon neutrality by 2050, the importance of exploring tall building designs becomes increasingly evident. Vertical cities offer many solutions to pressing urban challenges. Primarily, they maximise land efficiency by stacking functions vertically, thereby conserving valuable ground space.>>> With global carbon neutrality goals for 2050, tall building designs are key to sustainable, energy-efficient urban growth. design-middleeast.com ARCHITECT SCOTT PRYDE, PRINCIPAL AND MIDDLE EAST DESIGN DIRECTOR AT DLR GROUP, EXPLORES VERTICAL CITIES AS A SOLUTION TO URBAN SPRAWL, MERGING TOWERING SKYSCRAPERS WITH SUSTAINABLE INFRASTRUCTURE. THIS APPROACH REDEFINES FUTURE URBAN LIVING. CITIES NAVIGATING THE VERTICAL HORIZON IN THESKY IMAGES HAVE BEEN GENERATED BY ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY. WHILE IT MAY RESEMBLE REALITY, PLEASE NOTE THAT ALL ELEMENTS, INCLUDING PEOPLE, OBJECTS, AND SCENES, ARE ENTIRELY FICTIONAL. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
24 design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 With a smaller footprint, vertical cities can preserve surrounding natural habitats and agricultural lands while accommodating growing populations. By clustering residential, commercial, and recreational spaces within proxim- ity, vertical cities enhance accessibility and foster vibrant, interconnected communities. They promote walkability and reduce automobile reliance, foster more sustainable modes of transporta- tion, and mitigate traffic congestion and pollution. Moreover, their verticality enables efficient resource utilisation, such as harnessing solar energy through building-integrated photovoltaics and utilising vertical farming techniques to enhance food security. Addressing the Complexities of Vertical Urbanism Despite their promise, vertical cities pose significant challenges that archi- tects must navigate. One of the foremost challenges is structural engineering, as designing safe and aesthetically pleas- ing skyscrapers requires innovative engineering solutions and materials. Talking Point Vertical cities offer vast potential for architectural breakthroughs and transformative urban development. Additionally, vertical cities demand meticulous urban planning to ensure efficient circulation, equitable access to amenities, and adequate green spaces. Moreover, verti- cal living raises concerns regarding social equity, as access to sunlight, views, and green spaces may be unevenly distributed among residents. Addressing these challeng- es necessitates interdisciplinary collaboration among architects, urban planners, engineers, and policymakers to create inclusive, sustainable vertical environments. Anticipating the Inevitable Future of Vertical Cties The future of vertical cities holds immense potential for architectural innovation and urban transformation. Ex- pect to see skyscrapers seamlessly integrated with green-
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 25 ery, utilising vertical gardens, rooftop parks, and sky bridges to enhance biodiversity and ease the urban heat island effect. Advances in building materials, such as carbon-neutral concrete and self-healing facades, will further enhance the sustainability and resilience of vertical structures. Furthermore, advancements in digital technologies, such as Building Infor- mation Modeling (BIM) and paramet- ric design, will streamline the design and construction process, enabling architects to create more efficient and visually striking vertical landscapes. As vertical cities continue to flourish, expect to witness a renaissance in ur- ban living characterised by dynamic, interconnected communities thriving amidst the vertical horizon. By embracing interdisciplinary collaboration and pushing the bound- aries of architectural imagination, architects can lead the charge towards a future where the sky is not the limit, but rather the canvas upon which we build thriving, vertical communities. Contact Scott Pryde and the DLR Group Middle East team today to ex- plore visionary solutions for your next vertical mixed-use development. VERTICAL CITIES, WITH THEIR REDUCED FOOTPRINT, CAN HELP PROTECT NATURAL HABITATS AND AGRICULTURAL LANDS WHILE SUPPORTING EXPANDING POPULATIONS.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 26 Cover Story 26 La Mer by ELIE SAAB is an exquisite signature development situated on the prestigious Al Marjan Island in Ras Al Khaimah. design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
ELIE SAAB launches La Mer, a luxurious beachfront development in collab- oration with ARTE Developments on Al Marjan Island, featuring signature design and premium amenities for an elevated coastal lifestyle. T he UAE, celebrated for its dedi- cation to luxury and the creation of architectural landmarks, is set to welcome an exciting new venture from renowned designer ELIE SAAB. Known globally for his exquisite couture and timeless elegance, Saab is now extending his mastery of luxury design into the realm of high-end real estate. In collaboration with ARTE Developments, he has envisioned a signature residential project on Al Marjan Island in Ras Al Khaimah, one of the coun- try’s most prestigious destinations. This development promises to bring his distinctive style and sophistica- tion to life, merging fashion with architecture in a way that few brands have achieved. The project reflects both the grandeur of his couture collections and the innovative spirit of the UAE, creating an immersive experience that will offer residents unparalleled luxury and exclusivity. With ELIE SAAB’s keen eye for de- tail and a design approach that blends glamour with functionality, this landmark development is poised to redefine luxurious living in the region. >>> LUXURY LIVING A New Horizon Awaits 27 design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 28 design-middleeast.com E LIE SAAB is a renowned Leb- anese fashion designer who is celebrated for his high-end couture and unmistakable glamour. With a career spanning over two decades, he has dressed numer- ous celebrities and public figures, making a significant mark on the fash- ion industry with his intricate designs and luxurious fabrics. Beyond fashion, SAAB is now venturing into real estate, bringing his signature elegance and aesthetic to property design. OCTA Properties and ELIE SAAB have launched La Mer by ELIE SAAB, a luxury complex on Ras Al Khaimah's Al Marjan Island, developed by ARTE Developments. La Mer by ELIE SAAB features a trio of elegant beachfront towers, thought- fully interconnected at multiple levels and graced with a dual lobby design. This architectural approach offers both grandeur and seamless accessibility, embodying the brand’s signature style while delivering a luxurious coastal liv- ing experience. The development will boast a total of 355 residences ranging from 874 sq. ft. to 14,484 sq. ft. These will be categorised into ten different residence categories from one-bed- room apartments to chalets and villas, and nine exclusive penthouses span- ning between 10,453 sq. ft. and 14,484 sq. ft. The Residences, crafted in ELIE SAAB’s iconic style, offer an exclusive living experience enriched by select pieces from the ELIE SAAB Maison furniture collection. This seamless blend of interior design and couture aesthetic brings elegance and sophis- tication to each residence, setting a new standard for luxury living. A world of elevated amenities awaits residents, enhancing every aspect of the luxury living experience. At ground level, families can enjoy a dedicated kids' club, indoor pool, outdoor play area, and a separate kids' pool. Well- ness is at the forefront, with dedicated male and female spas, a state-of-the- Cover Story La Mer by ELIE SAAB will feature three towers, providing upscale amenities and stunning waterfront views. art gym, and a grand pool designed to offer relaxation and rejuvenation in style. With wellness at the heart of this development, the property introduc- es Serenity Park, a lush landscaped space designed for relaxation. The Signature Lounge exudes elegance, while the Link Garden seamlessly merges indoor and outdoor spaces. Elevated amenities include the Sky Gym, Sky Co-working Space, Sky Lounge, and a breathtaking Sky Pool & Deck, all thoughtfully crafted to blend leisure and lifestyle, offering residents an integrated community experience that caters to modern needs and aspirations. “La Mer by ELIE SAAB reflects our commitment to expanding our brand's presence in the luxury real estate market, offering exclusive resort-style living experience in Ras Al Khaimah. As the region grows into a premier entertainment and resort destination, this development brings the distinctive ELIE SAAB lifestyle while embracing the unique character of Ras Al Khaimah’s surroundings." said Elie Saab Jr., ELIE SAAB Group CEO. Lalit Goel, Managing Director of ARTE Developments, declared: We are honoured to collaborate with this renowned brand for the develop- ment of La Mer by ELIE SAAB on Al Marjan Island. The foundation of this project partnership lies in our unwavering commitment to excellence, quality, and luxury living.”
The Residences, designed in ELIE SAAB’s signature style, provide an exclusive living experience enhanced by carefully curated pieces from the ELIE SAAB Maison furniture collection. Fawaz Sous, CEO of OCTA Properties, added “As the exclusive sales and marketing partner for this premium waterfront venture, we can vouch that La Mer by ELIE SAAB is set to be- come a valuable addition to Al Marjan Island, infusing the beachfront with unparalleled elegance through its distinctive design.” La Mer by ELIE SAAB is set to redefine luxury living on Al Marjan Island, seamlessly blending ELIE SAAB’s signature elegance with the island’s tranquil beachfront allure. This landmark development not only en- hances the island’s prestige but also un- derscores its status as a sought-after global destination for refined living. With construc- tion underway and a projected completion in Q1 2028, La Mer by ELIE SAAB is on track to offer residents an unparalleled lifestyle experience, bringing world-class amenities, sophisticated design, and a vibrant com- munity to one of Ras Al Khaimah’s most coveted locations. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 The development is set to embody his signature style and sophistication, integrating fashion and architecture in a way that few brands have managed to achieve.
design-middleeast.com 30 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 In Conversation IN REAL ESTATE ALEX ZAGREBELNY, CEO & FOUNDER OF R.EVOLUTION REAL ESTATE, INTRODUCES EYWA, A WELLNESS- FOCUSED LANDMARK IN DUBAI’S BUSINESS BAY. FUSING SUSTAINABLE DESIGN WITH MODERN TECHNOLOGY, EYWA REDEFINES LUXURY LIVING FOR A HEALTHIER, ECO- CONSCIOUS FUTURE. WELLNESS Integrating Can you walk us through the con- struction progress of Eywa? We are very proud of how our project is progressing! Recently we an- nounced we have completed stage one of the construction and we are ahead of schedule. In addition, in October, we made a monumental leap toward enhancing well-being at Eywa Tree of Life in Dubai. This milestone was a true blend of modern engineering and ancient wisdom - aimed at creating a space that nourishes mind, body, and spirit. In just 20 hours, we embedded 1,500 kg of selenite crystals according to Vastu Shastra principles and poured 5,000 tons of concrete for the first lay- er of the Well-being Energy Pyramid.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 31 This isn’t just about construction - it’s about creating an environment designed to purify, energise, and uplift everyone who experiences it. How does Eywa’s design balance modern living with sustainability goals? Eywa is designed with sustainabil- ity and resident’s well-being at its core. It offers a harmonious living environment where people feel energised and inspired, setting a new standard for residential develop- ments in the Middle East. Eywa represents a significant shift towards a brighter, more sustainable future for any region’s landscape. The LEED Platinum certification is a testament to this commitment. On the one hand, we want to ensure sustainability standards in the construction of the building, and on the other hand, we don’t want to compromise on the luxurious amen- ities of modern living and, what is more important, on well-being of our residents. That’s the reason that Eywa also has WELL Platinum certification as well. Fewer than a handful of projects in the world can claim being both LEED and WELL Platinum certified. What unique features of Eywa’s biophilic design contribute to resi- dent well-being? Eywa is not just another residential building; it is a visionary project that seamlessly integrates modern technology with ancient knowledge and world-class architecture. It is designed to enhance the well-being of its residents through innovative principles and state-of-the-art amenities. Combining the revered Vastu Shastra design principles with the latest technologies, Eywa creates a harmonious living environment A real library with 2500 books is being created as a collection of books and knowledge recommended for the preservation of humanity and for humanity. .>>>
design-middleeast.com 32 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 In Conversation that promotes well-being and modern comfort. Environmentally conscious, Eywa, Tree of Life, offers enhanced well-being, energy, and cost efficiency. One example is we are the first residential building in the world with a centralised system for supplying functional or activated, “living” water identical in compo- sition to the water of the Icelandic glaciers to each apartment. Eywa, like a breath of fresh air, is a serene green oasis amidst the chaos of urban life. It harmoni- ously blends a deep connection to nature—with its soaring trees, gardens, and waterfalls on the terraces—while still providing easy access to the vibrant amenities of a bustling modern city. Can you explain how Eywa achieves both LEED Platinum and WELL Platinum certifications? Eywa is the first and only project in the Middle East that boasts both LEED Platinum and WELL Platinum certification proving its commitment to environmental and sustainable design as well as wellness for its residents in the living spaces. Adding to that is the WiredScore Platinum certifica- tion as well, confirming that each apartment operates as the ulti- mate smart home ensuring every resident lives within the most advanced surroundings while still enjoying and benefiting from the highest air quality, unique water systems, and the abundant nature in all the surroundings within the building itself. All of these aspects together with our meticulous selec- tion of non-toxic, eco-friendly sus- tainable materials for both outside and inside design combine to bring an extremely unique offering and are an integral part of the concept and design of Eywa. How does the project’s use of ma- terials, such as FSC-certified wood and terracotta cladding, support environmental goals? The future of sustainable construc- tion lies in innovation, and we are at the forefront of this revolution. Through projects like Eywa, we have proven that it is possible to create high-performing, aesthetically stun- A new revolutionary generation of the XXI century buildings! This masterpiece showcases the endless possibilities of nature and human imagination, resulting from the Banyan tree stunning fusion, and the Hallelujah Mountains from 'Avatar'.
33 design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 EYWA RECEIVED THE BEST INTERNATIONAL APARTMENT/CONDOMINIUM DEVELOPMENT AND WORLD'S BEST PROPERTY AWARDS AT THE INTERNATIONAL PROPERTY AWARDS IN LONDON EARLIER THIS YEAR, AS WELL AS THE SUSTAINABLE ARCHITECTURAL FUTURE PROJECT OF THE YEAR AWARD AT THE SUSTAINABILITY INNOVATION AWARDS. ning buildings that prioritise both human well-being and environmental responsibility. For example, wood is known for its warmth and grounding properties fostering a sense of connection to nature and promoting relaxation. All wood materi- als we use are FSC-certified, ensuring that they come from responsibly managed forests. Another example is the facade of Eywa which is designed to reduce heat gain, which lowers energy con- sumption in the scorching climate of Dubai. Special attention is given to the use of materials like terracotta glazed ceramic tiles that minimize heat transfer. These technologies help keep the building cooler, signifi- cantly reducing the need for air conditioning—a major energy consumer in hot climates. How is Eywa’s landscaping adapted to withstand Dubai’s climate while promoting biodiversity? In our landscaping, we use only local plants—bushes and trees that bloom all year and can survive the tough climate of Dubai. This choice not only supports local wildlife but also saves water and reduces maintenance needs. By focusing on sustainable practices, we aim to create a strong and resilient environment that lasts a long time. Our goal is to make Eywa a lasting green sanctuary that stands out in the city, reflecting our commitment to both nature and sustainability. Reflecting on 25 years in business, how does this milestone feel for R.Evolution? For over 25 years, R.Evolution has been redefining architectural excellence in countries like Latvia, Ger- many, Spain, and now the United Arab Emirates. We have consistently delivered award-winning residential, hotel, office, and infrastructure projects in Europe. I am proud to say that today R.Evolution is globally recognised for its unique approach to real estate, cre- ating living spaces, residential and office, that are not only functional but revolutionary in vision. Each pro- ject aims to evolve the real estate landscape of its host city, promoting a new generation of unconventional, innovative, and sustainable living environments. R.Evolution’s commitment to health-conscious, sustainable, and innovative real estate projects is transforming the real estate industry regionally and globally and has become the signature aspect of all of our projects. We’re not just building structures; we’re creating legacies of well-being and sustainability for future gen- erations. Eywa represents the culmination of 25 years / / A D D I T I O N A L C O M M E N T S / / .>>>
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 34 design-middleeast.com of success, integrating our extensive experience, ancient knowledge, and cutting-edge technology. How do you approach navigating Dubai’s complex real estate market? Navigating Dubai’s complex real estate market re- quires a blend of knowledge and strategic foresight. It’s an ever-evolving landscape and we are leading the way in the emerging global trend of residential well-being. We keep the needs and preferences of our clients at the core of every decision. Whether it's the unique cultural nuances of the Middle East or the lifestyle expectations of international investors, we craft solutions that cater to both local and global de- mands. Sustainability and innovation is at the core of our philosophy and that makes us stand apart from the rest. In Dubai, sustainability is becoming increas- ingly important, especially as the city gears towards a greener future. Incorporating innovative building practices and green technologies gives us an edge, while also aligning with the city’s vision for a sus- tainable, modern urban environment. In your view, where is the future of real estate development headed? I firmly believe that as people become more aware of the benefits of living in a healthy environment, they will demand this from their investments in real estate. Prioritising well-being will become a focus for other developers as well and I am sure that we’ll see more projects aligned with this. As a real estate developer, there are so many factors to consider when we embark on the journey of sustainability and well-being. Every decision we take is to ensure that we don’t compromise on anything that will not deliver on this promise. 34 In Conversation The 4-level car park is a symbiosis of nature and homely atmosphere, like the home of Ikrans from the movie ‘Avatar’.
KLUDI-ASANA A haven of wellbeing THE SHAPE OF WATER kludi.com Please, do not disturb! KLUDI-ASANA is the ultimate wellness experience by KLUDI, the German premium water expert, that provides modern High-end bathroom solutions, with a touch of harmony and design. KLUDI-ASANA is an experience that refreshes all senses and at the same time allows a moment of “release”. The large-format ceiling showers offer a real wow effect and the ultimate in showering comfort. Rain shower, clean jet or waterfall provide extra wellness. The special atmolight immerses you in a world of complete relaxation, helping to restore your mental and physical balance. KLUDI surprises, informs and inspires, through a complete and sophisticated range of faucets, sanitaryware and bathroom furniture of high design.
design-middleeast.com 36 Scented Luxury D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 What inspired you to create Dr Scent, and how do your products enhance the environments they’re used in? Dr. Scent was born from a passion for transforming spaces through scent. Our products create immersive environments that elevate mood, evoke emotions, and complement the design. How do Dr. Scent’s products fit into the evolving design landscape of residential and commercial properties? Our products are designed to seamlessly blend into modern and traditional settings. We offer Blue- tooth, AI integration, and HVAC-compatible solu- tions for both residential and commercial properties. How do you see scent diffusers as part of the interior design process? Are there specific design elements that work well with Dr Scent? Scent enhances the sensory experience of interior design, making spaces more inviting and memorable. Our diffusers complement high-end materials and luxurious finishes, making them suitable for a variety of styles. What role does the design of the diffuser play in blending seamlessly into high-end interiors and architectural projects? Our diffuser designs are inspired by Dubai's archi- tectural marvels, combining elegance and functionality. With features like custom- ised lighting, recyclable materials, and sophisticated aesthetics, they comple- ment upscale interiors effortlessly. Can you share some insights into how architects or interior designers can use scent as a design element to enhance the mood and ambiance of a space? Scent can set the tone of a room, reinforce branding, Elevating Hasan Azrak, CEO of Dr Scent, discusses how scent can transform spaces, enhancing mood and ambiance in residential and commercial environments. With innovations like AI integration and eco-friendly materials, Dr Scent's products are redefining sensory design to complement modern and luxury interiors. Spaces Dr Scent WITH Dr Scent is the premier producer of high-quality scent solutions that enhance your environment and create a lasting impact on your senses.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 37 or define specific areas. By choosing the right fragrance, designers can create distinct atmospheres that in- fluence how occupants feel and interact with the space. When designing Dr Scent products, did you consider how they would be used in different architectural spaces— such as modern minimalist homes versus traditional environments? Yes, our products are versatile, with design options that suit various architectural styles. From sleek diffusers for modern minimalist spaces to more classic designs, we offer solutions that fit different interior themes. Have you worked on any notable collaborations with architects or designers where Dr Scent played a key role in enhancing the project's appeal? We’ve partnered with luxury hotels, govern- ment buildings, and high-end residential projects, using our scent solutions to elevate the ambiance and add a distinctive touch to the interior design. How can real estate developers incorporate scenting solutions during the development phase of projects to add value to the experience of future occupants? Integrating scent diffusers such as the AC Voltalia, which connects with central HVAC systems, can offer a consistent, pleasant fragrance throughout the build- ing, adding a layer of luxury and enhancing occupant satisfaction. How important is the material choice when designing diffusers that need to complement sophisticated architectural settings? Material selection is crucial. We prioritise eco-friendly and pre- mium materials that reflect our commit- ment to sustainability while ensuring the diffusers complement sophisticated architec- tural elements. Can you describe the design aesthetics of your diffusers, and how they integrate with various styles— from contemporary urban apartments to luxury villas? Our diffusers feature modern lines and refined finishes, with some inspired by Du- bai's iconic architec- ture. They are versatile enough to integrate with contemporary, minimalist, or classic luxury interiors. How do Dr Scent diffusers fit into the growing trend of sensory design in commercial spaces like hotels, offices, and retail environments? Our diffusers bring the sensory design trend to life by enhancing environments through scent, helping busi- nesses reinforce brand identity and create memorable customer experiences. Are there specific features that make Dr Scent diffusers particularly suitable for large-scale real estate projects or hospitality developments? Yes, our diffusers have scalable solutions that connect with HVAC systems, Bluetooth, and smart home devices like Alexa, making them perfect for large- scale applications. Sustainability is a growing focus in architectural design—how have you integrated eco-friendly elements into your products? We use recyclable ma- terials for our aroma oil Drawing on years of expertise in the fragrance industry, Dr Scent has crafted an exceptional range of products tailored to meet every need and preference. >>>
bottles and energy-efficient technologies in our diffusers, ensuring our products are both innovative and environmentally friendly. With the integration of smart home technology, how do you envision scent diffusers as part of the future of connected and well-designed living spaces? We see smart diffusers that integrate with home automation systems as essential for creating personalized scent experiences, and enhancing the convenience and luxury of smart living. What design trends do you foresee shaping the scent diffuser market, especially in the context of high-end real estate projects and modern interior designs? Key trends include the integration of smart technology, sustainable design, and aes- thetics inspired by architectural elements to complement luxury interiors. As a founder, what has been your biggest takeaway from working at the intersection of product design, architecture, and interior environments? The biggest lesson is that scent plays a powerful role in creating experiences. When combined with thoughtful design, it transforms spaces and leaves lasting impressions. What advice would you offer to interior designers looking to integrate scent into their design palette effectively? Select fragrances that align with the space’s purpose and desired atmosphere. Incor- porate scent as an essential layer, just like lighting or color, to enhance the overall experience. What’s next for Dr Scent in terms of new products or innovations that cater to the architectural and real estate sectors?w At Dr. Scent, we're elevating scent solu- tions for the architectural and real estate sectors with smart devices like our Al- exa-integrated diffuser. This innovation enables users to personalize their scent experience through voice control, adding a new level of ambiance and convenience to any space. 38 Scented Luxury Dr Scent diffusers combine advanced German nano technology with elegant designs that complement any décor. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
Inspiring Solutions For Tomorrow IDEAL STANDARD MENA T + 97148042400 | E idealstandardgulf@idealstandard.com IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000 www.idealstandardgulf.com
40 design-middleeast.com Event Highlights showcase of design innovation global Feria Hábitat València 2024 attracted over 60,000 buyers and nearly 1,000 exhibitors from September 30 to October 3, showcasing unique furniture and kitchen innovations. This year’s event saw a 10% attendance increase, reinforcing its role as a key hub for industry advancements. F eria Hábitat València in Spain was a show like no other, featuring an impressive array of unique furniture, kitchen innovations, decor, and fabrics that captivated visitors from around the world. Held from September 30 to October 3, 2024, this spectacular event left no stone unturned in presenting groundbreaking products and creative offerings. Exhibitors showcased high-quality craftsmanship, trendsetting designs, and sustainable innovations, making it a go-to destination for design enthusiasts, industry professionals, and trendsetters. The event’s interactive displays, engaging demonstrations, and knowledgeable exhibitors created a vibrant atmosphere, ensuring that each visitor left inspired and informed about the latest advancements and styles in the design world. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 A
design-middleeast.com 41 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 O ver 60,000 professional buyers gathered in Valencia last week for the highly anticipated Feria Hábitat València, alongside Espacio Cocina SICI, Textilhogar Home Textiles Premium, Iberflora, and Eurobrico trade fairs. This impressive attendance already marks an approximate 10% increase over previous editions of these events. Early data suggests that around 15% of visitors were international, representing over 70 countries. This global turnout underscores the fairs' growing appeal and importance as a hub for innovation in furniture, kitchen design, textiles, home improvement, and gardening sectors. Interiors, textile and kitchen industry brings almost 1000 exhibitors together at Feria Valencia in sector’s biggest event According to Feria Valencia managing director Jorge Fombellida, “what is really significant is the quality of these people, which meant a considerable amount of business was done”. The exhibitors at the five fairs have stated that they are aware of a high level of demand for their items and that they have positive expectations that the attention produced by the fair will result in sales being closed very soon. “Very high-quality contacts were made”, Fombellida underscores, “which was the result of the work done jointly by Feria Valencia, the exhibitors and the various trade associations representing the sectors involved”. Feria Valencia’s managing director also thanked the Conselleria de Innovación, Industria, Turismo y Comercio de la Generalitat Valenciana (Valencia Regional Government Department for Innovation, Industry, Tourism and Trade), the Cámara de Comercio (Chamber of Commerce), IVACE+I Internacional and ICEX for their involvement, The event’s interactive displays, engaging demonstrations, and knowledgeable exhibitors created a vibrant atmosphere, ensuring that each visitor left inspired and informed about the latest advancements and styles in the design world. Estimates indicate an overall growth of about 10% at Feria Valencia, with the managing director emphasising the 'quality of visitors' and the 'exceptionally high level of business generated. >>>
42 design-middleeast.com Event Highlights with all having worked closely with the organisers to bring foreign buyers to Feria Valencia. With Feria Hábitat València, Textilhogar, Espacio Cocina SICI, Iberflora and Eurobrico running concurrently, Feria Valencia became the home of the most significant trade fair event staged for Spanish industry in 2024. Over the week, more than 1,600 brands occupied 150,000 square metres of exhibition space to show the main innovations from their respective sectors to the 60,000+ buying professionals who came to visit the five events. Interiors fairs prompt satisfaction INTERIOR FAIRS EARN HIGH PRAISE FROM EXHIBITORS AND VISITORS The simultaneous hosting of the five interiors trade fairs—Feria Hábitat València, Textilhogar Home Textiles Premium, and Espacio Cocina SICI—was a major factor behind the impressive attendance figures. Together, these events featured nearly a thousand exhibitors across 96,000 square meters of exhibition space. Both exhibitors and visitors reported high levels of satisfaction with the turnout, noting the strong quality of attendees and the Many exhibitors chose Feria Valencia as the exclusive launch platform for their latest collections—a privilege traditionally held by other top international fairs. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
43 caliber of brands present. Many exhibitors chose Feria Valencia as the exclusive launch platform for their latest collections—a privilege traditionally held by other top international fairs. Additionally, exhibitors and sales teams observed that this year’s event served as a significant boost for industry sales and business growth, highlighting Feria Valencia’s role in advancing the sector. NEW NATIONAL DESIGN PRIZE WINNER HÉCTOR SERRANO VISITS The final day of Feria Hábitat València was marked by a special visit from the National Design Prize winner, Valencian designer Héctor Serrano, who stopped by both Feria Hábitat València and Salón nude. Just days prior, the Ministry of Science, Innovation, and Universities announced the 2024 award winners, naming Serrano as the honoree in the Career in Design category. The jury praised him for capturing the “breadth, creativity, versatility, and excellence of Spanish design,” creating celebrated pieces known worldwide for their beauty, sensitivity, and playful charm. Serrano chose to celebrate his award at Hábitat, especially at Salón nude, which played a pivotal role in his early career. In a gesture of gratitude, he met with Feria Hábitat València director Daniel Marco to acknowledge the continued support Salón nude provides to emerging designers. The main international showcase of the Spanish habitat industry, offering a wide range of furniture, lighting, decoration, upholstery, and bedding. Exhibitors and visitors express satisfaction with the quality of exhibits across all fairs, noting that the events serve as a significant catalyst for the industry. BRANDS THAT STOOD OUT At Feria Habitat Valencia 2024, several brands made a significant impact with their innovative designs and exceptional craftsmanship. Notably, Serip captivated attendees with its artistic lighting solutions, while Vondom showcased bold, contemporary outdoor furniture that redefined modern living spaces. Vical Projects impressed visitors with its unique blend of traditional and contemporary styles, and Expormim highlighted sustainable practices through its elegant furniture pieces. Fama captured attention with its vibrant upholstery options, and Sellex offered functional yet stylish designs for various environments. Andreu World continued to be a leader in sustainability with its eco- friendly materials, while Boln and Zavotti introduced striking collections that resonated with the audience. Together, these brands contributed to a vibrant atmosphere at the fair, demonstrating the dynamic nature of the interiors industry and setting new trends for the future. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
design-middleeast.com Hospitality 44 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 Step into Al Mamlaka Social Dining—Saudi Arabia's first social dining destination. Experience cuisine and connection like never before!
45 design-middleeast.com Space and environment play a significant role in influencing human mood, behaviour, and overall perception. Through thoughtful design, it’s possible to craft spaces and moments that resonate with guests, creating the kinds of memorable experiences that people seek when dining out, encouraging them to return time and again. ST R AT E G I C IS THE KEY TO F&B CONCEPT SUCCESS DESIGN ALWAYS START WITH A COMPELLING CONCEPT AND NARRATIVE A design narrative is the overarching story that guides the development of a restaurant or F&B space. It connects every element—from service and menus to colours, textures, layouts, and furniture—into a cohesive, immersive experience. It’s something you feel. Not every diner will be able to articulate the concept of a restaurant, bar, or food hall, but they should experience a sense of unity through intentional design choices. By carefully selecting materials, lighting, sound, and spatial flow, you can create an atmosphere that feels both authentic and visually striking. CONSIDER LAYOUT AND CUSTOMER FLOW A well-thought-out layout can create spaces for both socialising and private retreat, depending on guest needs. Designing a large-scale dining venue often requires balancing open, expansive areas with more intimate, secluded spaces. The layout needs to offer a sense D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 BY CLAIRE RICHMOND, DIRECTOR OF F&B INTERIOR DESIGN, TGP INTERNATIONAL >>>
46 design-middleeast.com of freedom, while also providing options for private group gatherings. Incorporating open-kitchen concepts can help showcase the energy and excitement of food preparation, adding a dynamic, theatrical element to the overall dining experience. To accommodate various guest preferences, it's effective to organise the space into distinct zones, such as areas for coffee and breakfast, international cuisine, casual deli dining, and destination restaurants. Unifying these zones with consistent materials and vibrant design elements creates a cohesive yet diverse environment. Highlighting local culture through prominent placement of regional chefs and culinary offerings can further enhance the venue's appeal. Flexibility is often key to supporting events, pop-ups, and kitchen takeovers. A range of seating options, including banquettes, traditional tables, and counter seating, allow guests to choose a spot that suits their mood or the occasion. RECOGNISE THE IMPORTANCE OF LIGHTING DESIGN In interior design, lighting is a powerful tool, especially in restaurants, where it shapes both the dining experience and overall ambiance. Lighting must serve the functional needs of a venue, ensuring diners can comfortably read menus and enjoy their meals, but it also contributes to the mood, complementing the decor and enhancing the concept alongside other design elements. LEVERAGE COLOUR STRATEGICALLY The selected colour scheme of a room, building, or entire urban complex, holds the power to enhance the most incredible ideas and design concepts— either subtly shaping how individuals perceive a space or intentionally evoking certain emotions. Colour strategy may also be vital in adding certain qualities or features to a restaurant venue, whether to increase the perception of space in smaller venues or make larger or industrial-scale environments seem more intimate. During the initial stages of restaurant development, it’s important that the use of colour doesn’t contradict the overall message of a restaurant. We use colour to understand how our concept can either blend into and complement its surroundings or stand apart. As such, visiting locations in person and getting a sense of predominating colours nearby is key, whether this is from competitor restaurants and businesses or the natural environment. The “right” approach to colour can be something entirely different when designing a venue that sits on a busy commercial high street compared to something that is surrounded by nature. Cover story D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 47 THE IMPACT OF STRATEGIC DESIGN IN F&B VENUES A case study we often refer to at TGP International is our Al Mamlaka Social Dining— an award-winning venue that demonstrates how concept narrative, layout, lighting, and colour come together to create an immersive dining experience and contribute to the success of an F&B venue. For Al Mamlaka Social Dining, the concept of 'Rustic Elegance' provided a clear direction for many design decisions. As we expanded on our expertise from luxury food halls like Depachika in the UAE, we aimed to introduce something entirely new to Riyadh. The idea of ‘social dining’ became a unifying theme, shaping not only the design approach but also the significance of the space—a venue designed to bring people together in a welcoming and inclusive environment. As with any creative endeavour, the final result is the culmination of thoughtful decisions and the collaborative efforts of many. One year after its opening, we are proud of Al Mamlaka Social Dining’s success in setting a new benchmark for food halls in the region and showcasing the power of strategic design. Al Mamlaka Social Dining is where food becomes the universal language, connecting people from all cultures. From the vibrant street food of Asia to the intricate offerings of an artisan gourmet deli, Al Mamlaka Social Dining brings together the sun-kissed freshness of the Mediterranean, global coffee roasters, and the comforting familiarity of local delicacies.
48 design-middleeast.com SAUDI 20 24 C o n s t r u c t i o n I n n o v a t i o n S U M M I T Gold Partners FACEBOOK.COM/CBNME @CBNME CONSTRUCTION BUSINESS NEWS ME WWW.CBNME.COM T he Construction Innovation Summit Saudi 2024, held on October 21 at Voco Riyadh, brought together KSA’s leading experts for dynamic idea sharing and open discussions. We would like to give a special shoutout to our sponsors: Gold Sponsors: Alec, Atkins Réalis, Aedas and Numai Real Estate Brainwave Exchange D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
design-middleeast.com 49 T he panel explored significant shifts transforming the contracting landscape, emphasizing innovations like remote work, digital contracts, and blockchain adoption that have reshaped industry practices. Discussions on International Contracting focused on navigating cultural differences, diverse legal systems, and geopolitical risks in global business. Sustainability was a key topic, highlighting how contracting has driven ethical sourcing, diversity, and eco-friendly strategies in the supply chain. The role of technology and automation was also discussed, showcasing AI analytics, e-signatures, and contract management tools that improved efficiency and minimized risks. The session concluded with insights on the evolving future of contracting amid rapid technological changes and shifting stakeholder expectations. T he panel on Constructing the Future for Consultants explored how consultants strategically navigated long-term visions, implemented actionable strategies, and drove sustainable growth through effective planning and innovative methods. Discussions on Mastering Project Management covered proven techniques, leadership approaches, and collaboration efforts to ensure successful project outcomes. Financial planning insights focused on optimizing resources, managing risks, and achieving financial goals. The conversation on Regulatory Support highlighted how consultants ensure compliance and advance policy. Lastly, the panel emphasized the power of collaboration, showcasing how consultants unite stakeholders for shared success. This panel included the following speakers: This panel included the following speakers: Darren Burke General Manager - Saudi Arabia, ALEC Engineering and Contracting L.L.C. Ezzeldin Kishta Associate Director - Controls and Digital, AtkinsRéalis Terence Starr Executive Program Director, Project & Development Services KSA, JLL MENA Amin Aljaber Chief Information Officer, Nesma & Partners Jade Marjurum MCIPS Associate Director Procurement, Mace Dean Furey Chartered Director and Head of Real Estate, Turner & Townsend Fahad Ali Siddiqui CEO, AMAQ Contracting Company Moderator: Vibha Mehta - Editor in Chief, Construction Business News ME and Logistics News ME Moderator: Mina Vucic - Director of Production and Multimedia, Entrepreneur Middle East PANEL 1: CHAMPIONS OF CONTRACTING PANEL 2: CONSTRUCTING THE FUTURE (FOR CONSULTANTS) D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
50 design-middleeast.com T he panel discussed the evolving real estate development landscape, discussing trends, innovative projects, and market dynamics shaping the sector’s future. Key topics included the potential of Smart Cities, focusing on advanced technologies and sustainable solutions redefining urban living. The conversation also highlighted strategic budget allocation, exploring how developers optimize resources for better returns and growth. Challenges such as regulatory barriers, market volatility, and sustainability issues were also examined, with insights into how industry leaders navigate these hurdles. Emphasis was placed on collaboration among stakeholders, integrating AI and digital tools to enhance efficiency, drive progress, and shape a transformative future for real estate development. T he panel on Adaptive Reuse: Designing for the Future by Reimagining the Past focused on transforming existing structures to meet modern needs while preserving cultural identity. It emphasized sustainability by minimizing demolition waste and material use, supporting sustainable architecture. The discussions highlighted heritage preservation through repurposing older buildings. Panelists also explored how Architectural Storytelling blends historic narratives with modern functionality, creating a dialogue between past and present. Technologies like BIM were discussed for improving safety and efficiency in adaptive reuse projects. This panel included the following speakers: This panel included the following speakers: Mohamad Rabih Itani Partner - Residential Sales and Marketing Projects, Knight Frank MENA Nermeen Zeineddine Head of Design - Saudi Arabia, INC KSA Elias Abou Samra CEO, Rafal Real Estate Development Company Ghaith Awad Senior Architect, Dar Al Omran Bart Leclercq Head of Studio, BSBG, KSA Ayman Amin Sejiny Chairman, A.S. Co Rayan Ibrahim Al- Karaw Advisor and Board Member at various boards Lama Al Kharboush Senior Associate, Aedas Ramzi Kanan Abukhadra Managing Partner, Mayaasim Moderator: Vibha Mehta - Editor in Chief, Construction Business News ME and Logistics News ME Moderator: Mina Vucic, Director of Production and Multimedia, Entrepreneur Middle East PANEL 3: DECODING THE VISION BY DEVELOPERS & REAL ESTATE GIANTS PANEL 4: ADAPTIVE REUSE: DESIGNING FOR THE FUTURE BY REIMAGINING THE PAST D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
52 design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
SUBMIT YOUR ENTRIES NOVEMBER 25TH, 2024 | HILTON DUBAI AL HABTOOR CITY | F&B LEADERS IN 2024 AWARDS FOR EDITORIAL OPPORTUNITIES SEYMONE L MOODLEY +971 4 420 0506 seymone@bncpublishing.net FOR NOMINATION OPPORTUNITIES AJ SINANBAN +971 4 420 0506 aj@bncpublishing.net FOR SPONSORSHIP ALEX BROWN +971 56 308 2946 alex@bncpublishing.net NOMINATION DEADLINE NOVEMBER 1ST, 2024
54 design-middleeast.com 54 Hospitality QUANTUM LEAP TROJENA’S D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 55 design-middleeast.com 55 P hilip Gullett’s journey to Trojena is shaped by over 30 years of experience in real estate development, including his role in London’s Battersea Power Station. The allure of being part of something truly innovative drew him to Trojena, where the challenge of developing a futuristic mountain resort aligned with NEOM’s vision of pioneering global solutions. Trojena’s 1.2 million square meter master plan is a testament to sustainable development. What distinguishes Trojena is its diverse team, blending international expertise, which has reinforced Philip’s belief in the power of collective vision and dedication. >>> Philip Gullett, Executive Director at Trojena, Aedas envisions a futuristic Saudi resort with an organic, fluid design achieved through advanced optimization and modular construction In this interview, PHILIP GULLETT, Executive Director at Trojena, discusses how Trojena is redefining sustainability and innovation in the Middle East, all while honouring the region’s cultural heritage
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 56 design-middleeast.com Hospitality Aerial view of primary crusher for the raw rock located at the far end of The Lake, near the mountain stage. “Trojena is aiming to be the pinnacle for new experiences and perspectives,” What does this mean? And how is Trojena different from other resorts and residences in the world? Trojena is one of the main developments at NEOM, sitting right in the heart of NEOM’s nature region. With elevations ranging from 1,500m to 2,512m, Trojena is a year-round mountain destination that offers a wide range of experiences and exciting possibilities unlike anything else in the region. We are re-inventing the mountain destination concept by designing sustainable communities, vibrant and active community living and cognitive infrastructure. Trojena’s diverse entertainment options and immersive experiences enrich residents and visitors more significantly. Luxury accommodations, recreational activities, and cultural events further enhance that experience, making Trojena an attractive destination. Beyond skiing, Trojena will also be a global sanctuary promoting wellness, serene living and vibrant urban amenities, providing an ultimate escape from the ordinary. Do you see any challenges? If so, can you tell us how to overcome them? Construction in a remote mountainous region poses an immense challenge. Overcoming this requires bold, forward-thinking, and continuous improvement to ‘future-proof’ the development and serve it as a blueprint for the rest of the world. Since 2022, we have excavated approximately 9 million cubic meters of material from the future lake site and advanced the Ski Village and Slope Residences, with basement works actively underway. Additionally, we have excavated nearly 2 million cubic meters of rock to create the site for our innovative ‘vertical village’ concept, the Vault. It’s an exciting time as everything starts to come together, and we’re gearing up to welcome visitors and even host Olympians for the Asian Winter Games in 2029. Looking inward, we collaborate across all NEOM sectors and share insights with other regional developments to foster knowledge exchange and best practices. For example, ENOWA, a NEOM subsidiary company that leads the development of sustainable energy and water systems, is assisting us in providing fresh and clean water to our mountain resorts in addition to investigating the introduction of geothermal wells that could harness the shallow subsurface temperatures for building heating and cooling applications. Similarly, NEOM’s RIGHT Rendering of the architecturally stunning 2.8km freshwater lake, the largest in Saudi Arabia.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 57 57 design-middleeast.com Indulge in the hotel's magnificent suites with stunning city views. Heritage team’s experiences in other projects inform our approach to preserving heritage sites and integrating cultural values well within our Trojena development. Are technology, innovation, and digital transformation incorporated into the project? If so, how? At Trojena, technology isn’t just a feature; it’s woven into the very fabric of the project. Integrating technology, innovation, and digital transformation is fundamental to our vision of creating a truly unique mountain resort experience. We’re redefining the traditional concept of mountain resorts by seamlessly infusing cutting-edge technology into the natural landscape. From the moment guests arrive, they’ll be immersed in a world where architecture and technology coexist harmoniously, enhancing every aspect of their stay. For instance, our advanced technology observatory, the Cosmic >>> Trojena’s diverse entertainment options and immersive experiences enrich residents and visitors more significant.
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 58 design-middleeast.com Gate, exemplifies this blend of nature and innovation. Here, guests will have an unparalleled opportunity to explore the universe’s wonders against the backdrop of Trojena’s breathtaking mountain scenery. Additionally, our commitment to digital transformation is integrated into our infrastructure and assets, ensuring that Trojena remains at the forefront of technological advancement. Through these initiatives, we’re not just building a destination; we’re shaping the future of mountain living, inspiring a new era of sustainable, tech-integrated resorts. You are currently developing sustainable concrete from locally sourced aggregate, which reduces carbon and shipping-in- material emissions. Tell us more about that. Saudi Arabia is undergoing unprecedented development, with projects like NEOM representing one of the most significant global earthworks constructions. From the beginning, we understood our limitations with traditional supply chains. We are also aware of how energy-intensive construction of this scale can be. So, at Trojena, we proactively sought alternative solutions to ensure a steady and sustainable flow of materials for our construction needs that meet our sustainability vision. Concrete is one key construction material that significantly impacts the environment, responsible for approximately 8 per cent of global CO2 emissions. Based on this, NEOM is focusing on centralising and owning an end-to-end supply chain for cementitious materials, including cement (ordinary portland cement) and supplementary cementitious materials (SCMs), as part of its carbon reduction efforts, which Trojena will benefit from. The abatement potential of cement replacement with SCMs is estimated to achieve up to 35% in carbon reduction. In addition, Trojena is leading an initiative that involves the production of lower-impact concrete, where locally sourced aggregates from excavation sites within Trojena are repurposed for construction materials. This will avoid the extraction of raw materials (such as sand and gravel) from new mine locations, which will avoid or reduce land degradation, loss of habitats, and water pollution. This sustainable concrete approach reduces reliance on external suppliers and minimises environmental impact by utilising materials sourced directly from the project site. For example, the demand for roller compacted concrete for dams forming the lake currently necessitates approximately 3.5 million cubic meters, equivalent to over 400 thousand truckloads of concrete, including all associated costs, air emissions and time. Trojena is significantly reducing the need for extensive transport of materials by crushing and utilising rock excavated from the Vault on-site, thereby minimising costs, environmental harm, logistical complexities and the impact associated with traditional supply chains. Hospitality The Lake Village will be the center of the Trojena and will contain a residential area, hospitality services, and commercial spaces
D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 design-middleeast.com 59 How does producing sustainable concrete help Trojena’s long-term sustainability goals, and how does NEOM plan to measure progress towards achieving the goals? The development will require about 7.3 million cubic meters of concrete: approximately 52% will be used for buildings and structures, and the other 48% will be used for dams. Because we plan to use 100% of available aggregates from ongoing excavation, the carbon emission saved due to reduced transportation is estimated at around 0.4 million tons of CO2, which represents a 10-15% carbon reduction from the baseline, or the amount of CO2 captured by 1 million trees. At Trojena, we have set ambitious sustainability principles during the development of our master plan. These principles include net-positive outcomes for the climate and environmental quality, with the goal of achieving Net-zero Carbon, Net-positive biodiversity, and health- positive developments. Our vision also includes the sustainable use of resources and the establishment of a truly circular economy. To achieve these goals, we are implementing various well-known rating systems for communities, buildings, and infrastructures such as Envision, LEED, SITES, and WELL. Our aim is to achieve the highest levels of certification, ensuring that Trojena creates sustainable and future-ready developments that benefit the communities and provide an excellent experience for residents and visitors. Protecting the region’s rich cultural heritage and environment is our core focus at Trojena. As anywhere else at NEOM, Trojena is actively committed to decarbonising construction by integrating cutting-edge technologies and sustainable practices into its development. This includes optimising the supply chain, implementing circular economy principles, emphasising the responsible use of resources and minimising waste. This is also in line with NEOM’s core tenets of environmental sustainability and conservation, and as such, it has committed to preserving 95% of the region, which is set aside for nature. Several initiatives are underway to help NEOM achieve these goals, including a rewilding and regreening initiative which seeks to plant a million trees and reintroduce many native species. . What is the legacy you want to leave behind with this project? I want to look back and confidently state that we created something new and added value to the concept of the mountain destination. We are redefining how such a development is perceived, and our sustainable approach to design and construction ensubiodiversity conservation and regeneration. Infrastructure development sustainability and nature preservation do not have to be mutually exclusive, and I hope that from that perspective, Trojena can serve as the blueprint for the rest of the world to follow. Infrastructure development sustainability and nature preservation do not have to be mutually exclusive, and I hope that from that perspective, Trojena can serve as the blueprint for the rest of the world to follow. An artist impression of Trojena Ski Village in NEOM, Saudi Arabia
60 design-middleeast.com Pick of the Month Artful GATHERINGS D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 4 T his fall, Anthro- pologie contin- ues its tradition of merging artistry with everyday living through its latest tableware collection. The new offerings feature harvest-inspired home- ware that celebrates the season. Playful dining sets and whimsical kitchenware bring a unique charm to every table. The collection is de- signed to infuse seasonal warmth and joy into any home. With the unveiling of the Fern & Co. collec- tion, Anthropologie show- cases its commitment to creativity and style. The pieces beautifully capture the essence of nature, highlighting organic shapes and colors. In addition to the Fern & Co. line, the brand's signature homeware also shines in this collection. Together, they create a delightful blend of style and functionality. This new range enhances the dining experience, making every gathering special. Anthro- pologie’s fall tableware col- lection is a celebration of togetherness and seasonal beauty. www.azadea.com
RAKCERAMICS.COM Imagine a space where your inspiration can run free. A world that tells your own story, every single day. At RAK Ceramics we help create the perfect living space, for you and your loved ones. Imagine your space. IMAGINE YOUR SPACE
Das gute Licht. Lights the way, not the sky The Dark Sky luminaire head for the modular system bollard luminaires protects the night sky and nocturnal wildlife. Optionally available with BEGA BugSaver® technology to switch the colour temperature to an amber tone. Bollard tubes optionally available in sustainable Accoya® wood. bega.com/systembollards Your local partner: BEGA Middle East Lighting Regional Competence Center Dubai info-me@bega.com