Page 1

design-middleeast.com Interiors and architecture from the Gulf, Levant and beyond MAHMOUD SHAHIN Design Director/ P&T Group Design Philosophy for a Changing World FIRAS YASSER GHARZEDDINE Managing Partner/ Materia Traces the brand’s evolution with purpose DAN SIBERT Senior Partner/ Foster + Partners Solaya Where Bold Vision Begins Ciel Perfection N O V E M B E R 2 0 2 5 D E S I G N M I D D L E E A S T AT CIEL TOWER, Patrick Daniel and Bruno Nakad — Managing Partners of Bluecamel — stand out for their humility, precision, and quiet confidence. From childhood friends to founders of a respected fit-out practice, their journey of craft and collaboration finds its signature moment in a project where their commitment to detail is as defining as the landmark itself. SEALED WITH AT

Page 2

Enlighten Your Eternal Beauty, Inside and Out! info@muarjewels.com @muarjewels www.muarjewels.com

Page 3

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 1 14 OP-ED Rethinking Creative Futures DR. MOHAMED AL-MUSLEH, Head of School of Textiles and Design at Heriot-Watt University Dubai, explores how design, technology, and sustainability intersect to reshape the future of creative practice. 16 INTERVIEW Shaping Design Through Material Intelligence FIRAS YASSER GHARZEDDINE, Managing Partner at Materia, reflects on the brand’s evolution—from launching during the Gulf’s design boom to becoming a trusted creative partner for architects and designers across the region. 20 IN SPOTLIGHT Walls Speak AZHAR SAJAN, Founder & Director, Casa Milano, and Director, Danube Hospitality reflects on how Talking Walls has evolved into a platform empowering young designers and reshaping creative dialogue in the UAE. 30 IN CONVERSATION Designing with Intent, Built on Clarity In conversation with RANJIT PRASAD, Founder & Principal Architect of RAW Interior Design, on how authenticity, storytelling, and purpose-driven design shape spaces that balance calmness, luxury, and innovation across diverse sectors. 24 In an industry often filled with noise, Bruno Nakad and Patrick Daniel, Managing Partners of Bluecamel, stand apart for their humility, precision, and quiet confidence. From childhood friends to leaders of a respected fit-out practice, their story is one of craft and collaboration — astory that reaches a remarkable chapter with Ciel Tower, the world’s tallest hotel, where their commitment to detail takes centre stage. 34 DESIGN Elegance by the Shore Dubai’s waterfront enters a new era with DAN SIBERT, SENIOR PARTNER AT FOSTER + PARTNERS, leading the vision for Solaya in Jumeirah 1. He shares how the studio is redefining coastal living through calm modernism and fluid connections with nature. 36 IN CONVERSATION Architecture for a Changing World In Conversation with MAHMOUD SHAHIN, Design Director at P&T GROUP, as he shares how his design philosophy balances culture, people, and the planet in a rapidly changing world. 40 TRENDS Union of Design SVEN ULLRICH, Executive Vice President for Marketing, R&D and Product Management at IDEAL STANDARD, unravels the story behind this elegant union of two design powerhouses, a partnership built on shared values, creative synergy and a vision to redefine timeless beauty in modern living. 44 BRANDED RESIDENCES Floating into Luxury BUDDHA-BAR Brings Its Iconic Lifestyle to Dubai’s World Islands 48 COLLABORATION The Living Edit The recent collaboration between ARADA AND TASHAS GROUP beautifully mirrors the UAE’s evolving narrative of community living — one that keeps pace with the nation’s dynamic growth story. 50 TALKING POINT Creating Spaces that Embody Luxury With nearly three decades of design excellence, HELEN BYGRAVES, Creative Director / Joint Managing Director, and JENNY WEISS, Joint Managing Director of Hill House Interiors, have built a legacy defined by craftsmanship, innovation, and elegance. 54 FIT-OUT Designing Beyond Infinity PRATAP MENDONCA, Managing Partner of Design Infinity, shares how his architectural background shapes his leadership, approach to technology, and commitment to sustainability in the UAE’s evolving interior design and fit-out sector. 56 INSIGHT FOCUS Driving Construction Excellence in Education SURESH KUMAR, CEO of Chicago Maintenance and Construction (CMC), has emerged as a transformative force in the UAE’s construction and education sectors — blending innovation, sustainability, and people-centric leadership to redefine how learning environments are built. 60 PICK OF THE MONTH Luxury Under the Open Sky With winter setting in, it’s the perfect time to enjoy the outdoors and host gatherings. RATTAN HOUSE is set to launch its latest outdoor collection along with the opening of a new showroom in Dubai. CRAFTED WITH HEART, PERFECTED IN DETAIL

Page 4

Page 5

SUITE TREAT Step into a world of opulence when you book a Suite at Raffles Doha. Experience the added luxury of QAR 750 credit to spend on dining in the hotel, and QAR 500 towards any Spa treatment. Children aged 12 and below are welcome to indulge in the enchantment of complimentary dining. Rates starting from QAR 3,500 per night For reservations, please call +974 4030 7100 or email reservations.doha@raffles.com Raffles Doha, Iconic Towers, Marina District, PO BOX 4747, Lusail, Qatar

Page 6

BUILT FOR MOMENTS THAT MATTER EXTRAORDINARY Escape to a home where urban sophistication meets resort tranquility. PRIVATE POOLS | 30+ AMENITIES | PRIME LOCATIONS 800-SAMANA | WWW.SAMANADEVELOPERS.COM

Page 7

DISCOVER REFINED living *Ranking as per the H2025 1 sales volume data of property monitor for Dubai

Page 8

P R E S E N T S DOWNTOWN DESIGN DUBAI D3 WATERFRONT

Page 9

Page 10

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 8 design-middleeast.com /designmideast /designmiddleeast FOLLOW US ON @designmiddleeast /designmiddleeast Editor's note S omehow, 12 months have flashed by, and here we are once more—gearing up for the biggest night in our calendar: the Design Middle East Awards 2025. It’s the season of long days, late nights, endless checklists, a little chaos, and a lot of pressure. Yet, despite the madness, there’s some- thing incredibly grounding about watching everything come together piece by piece. Every conversation, every decision, every name on the shortlist reminds us why this event matters—not just as a celebration, but as a snapshot of the region’s creative heartbeat. What makes it all worthwhile is witnessing the community unite with genu- ine enthusiasm, ready to honour the people who have shaped, challenged, and elevated our industry. In a world that moves at a relentless pace, moments like these remind us that design isn’t just about structures and spaces—it’s about the people who breathe life into them. Our cover story this month shines a light on Bruno Nakad and Patrick Daniel of Blue Camel—a duo who prove that leadership doesn’t need to be loud to be powerful. Rath- er than talking about achievements, they let their work speak for itself. And few projects speak louder than Ciel Tower. As the world’s tallest hotel, it stands as both an engineering triumph and a design marvel, pushing the boundaries of what’s possible in vertical hos- pitality. Inside this extraordinary structure, Blue Camel’s contribution reveals a level of detail and discipline that can only come from years of dedication to their craft. Their approach turns complexity into clarity, scale into intimacy, and vision into reality. What sets them apart is not just technical excel- lence but the quiet confidence and humility they bring into every project—qualities that resonate deeply in an industry often driven by noise. This issue is filled with our usual blend of features, new projects, insightful interviews, and everything that’s shaping the design story of our region. And honestly? As I write this, I’m already eyeing the stunning outdoor furniture picks in our selection pages. Once the awards dust settles, I fully intend to disappear onto one of those loungers—lazing, snoozing, and re- claiming a little calm before the cycle begins all over again. Roma Arora Editor roma@bncpublishing.net @romaarora_ For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2025. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission. Printed by UPP S U B S C R I B E subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates T +971 4 420 0506 | F +971 4 420 0196 CEO WISSAM YOUNANE wissam@bncpublishing.net MANAGING DIRECTOR RABIH NAJM rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY MARKETING EXECUTIVE AARON JOSHUA aj@bncpublishing.net COMMERCIAL DIRECTOR ANDREA MOCAY andrea@bncpublishing.net DIGITAL REPORTER REEBA ASGHAR reeba@bncpublishing.net DIGITAL MEDIA PRODUCER EDUARDO BUENAGUA Eduardo@bncpublishing.net That Time of the Year Again!

Page 11

Page 12

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 10 design-middleeast.com News Casa Milano Unveils Ambiente, Its New Home Décor Division C asa Milano proudly announces the launch of Ambiente by Casa Milano, its new home décor division, during an exclusive event that also celebrated the brand’s 6th anniversary. The evening featured the grand reveal of Ambiente’s name and logo, marking a milestone in Casa Milano’s journey of design excellence and innovation. Ambiente by Casa Milano is the passion project of Ruby Sajan, who brings her deep appreciation for artistry, color, texture, and emotion into the world of home décor. With a background as a certified makeup artist, Ruby’s journey from beauty to interiors was a natural evolution — transforming her creativity into a purposeful mission to curate spaces that are elegant, expressive, and full of life. Ruby’s personal style is central to Ambiente’s collections. Every piece is personally handpicked by her from different countries across the world, ensuring that it reflects her personality and aura while maintaining a balance of vintage charm and modern artistry. The collections are thoughtfully curated to combine Ruby’s sensibilities with the needs and preferences of the audience, ensuring that every space is distinctive, functional, and emotionally engaging. “Ambiente is the culmination of a long-held dream to create homes that inspire and delight,” said Mrs. Ruby Sajan, President of Casa Milano and founder of Ambiente. “My first collection is a true reflection of who I am – elegant, expressive, and soulful. Each design embodies a harmony between artistry and functionality, where luxury meets warmth and mindfulness. Our vision is to craft spaces that tell a story, evoke emotion, and bring beauty into everyday living, all while honoring sustainability and ethical sourcing.” Each piece embodies Ruby’s vision: refined luxury paired with creativity, sustainability, and meaningful design, reflecting Casa Milano’s hallmark sophistication while adding her unique personal touch. “I’ve always gravitated toward either purely vintage pieces or distinctly modern art, fusion never quite spoke to me,” Ruby shared. “If I had to choose, vintage will always have my heart; it carries a sense of history and soul that modern design rarely matches. With Ambiente, my personal aesthetic is deeply woven into the collection, yet every piece is thoughtfully curated to resonate with the consumer’s taste, lifestyle, and individuality.” Azhar Sajan, Founder and Visionary behind Casa Milano, remarked, “Celebrating six years of Casa Milano alongside the launch of Ambiente is incredibly special for me personally. Seeing my mother, Ruby, bring her creativity and passion into the business is inspiring, and I feel honored to support her in fulfilling this dream. Ambiente is not just a division; it’s a reflection of her vision, personality, and dedication, and it brings me immense pride to witness her passion come to life in this way.” Under Ruby’s leadership, Ambiente by Casa Milano promises to redefine luxury interiors in the UAE. From eco- friendly materials to ethically sourced accents, the division emphasizes mindful design, where every object is thoughtfully curated to enhance both aesthetic appeal and the well-being of the home’s occupants. The launch marks the beginning of an ambitious journey for Ambiente, with plans to expand its collections across the UAE, inspiring homes to embrace artistry, elegance, and individuality. Casa Milano proudly announced the launch of Ambiente by Casa Milano, its new home décor division, during an exclusive event celebrating the brand’s 6th anniversary

Page 13

design-middleeast.com 11 IF Hub Debuts In Dubai, Uniting 70+ Global Brands Under One Roof I F Hub has officially opened in Umm Suqeim, introducing a new era of design, craftsmanship, and creative collaboration to Dubai. Bringing together a curated selection of over 70 distinguished brands under one roof, IF Hub serves as a bridge between concept and creation — a place where architects, interior designers, and brands connect seamlessly to shape extraordinary spaces. “The hub is designed for interaction — a place where meaningful connections happen naturally. Our aim is to support the design community and empower professionals,” said Fady Friberg, Co- Founder of IF Hub. Spanning 6,000 square meters, IF Hub redefines the traditional showroom experience. Beyond its curated collections, it features a coffee shop dedicated to the design industry and a dedicated arena for events such as design breakfasts, workshops, and panel discussions — offering a setting where creativity, conversation, and collaboration come together. “Walking into IF Hub should feel like entering a creative ecosystem — immersive, inspiring, and deeply personal. Designers can explore tactile materials, experience curated setups, and discover exclusive collections that reflect timeless design,” added Friberg. The Hub’s portfolio includes some of the most renowned Italian brands, such as Fantini, Tonino Lamborghini, Mariner, Reflex, Tonelli, IDL, Monography, and Pellizzoni, alongside niche collections like MyFace, Creative Salansky, and Atmosphera. It serves as a destination for bespoke interiors, architectural finishes, and design inspiration. Looking ahead, IF Hub seeks to redefine how the design industry collaborates — fostering dialogue, nurturing partnerships, and creating meaningful connections that elevate creativity in Dubai and beyond. IF Hub in Umm Suqeim brings together craftsmanship, creativity, and connection, offering an inspiring environment for architects, interior designers, and brands alike D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 14

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 12 design-middleeast.com T he AECOM, the trusted global infrastructure leader, in joint venture with Jacobs, has been appointed by New Murabba Development Company to provide design services for the landmark The Mukaab — the iconic centerpiece of Riyadh’s New Murabba development. The project forms part of Saudi Arabia’s Vision 2030 program to create a sustainable, connected and human-centered urban future. “This appointment reflects the strength of our global design leadership and our ability to deliver iconic, future- ready infrastructure,” said Lara Poloni, AECOM’s president. “The Mukaab is a powerful example of what’s possible when visionary ambition meets world-class technical expertise. We’re proud to bring our integrated capabilities to a project that will define Riyadh’s skyline and set new standards for complex infrastructure delivery worldwide.” Designed as one of the world’s largest built structures, the 247-acre (100-hectare) AECOM & Jacobs To Bring The Mukaab To Life In New Murabba Development Mukaab will anchor a new mixed-used modern downtown development combining residential, hospitality, retail and cultural spaces. Drawing inspiration from Najdi architecture — the traditional style of central Saudi Arabia — and integrating cutting-edge digital and immersive technologies, the development aims to redefine modern urban living and global visitor experiences. AECOM and Jacobs will provide design services for The Mukaab and its surrounding podium areas, including infrastructure, road tunnels, the Mukaab Core, wadi podiums and public realm. “We are very pleased to be supporting New Murabba as they continue to invest in Saudi Arabia’s future”, said Hamed Zaghw, chief executive of AECOM’s Middle East and Africa region. “We are connecting and leveraging our diverse knowledge, skills and experiences from around the world for this transformational project. The win reaffirms our commitment to supporting Vision 2030 through the delivery of large-scale, transformational projects that create long-lasting impact in the Kingdom.” News AECOM and Jacobs have been chosen to lead design services for The Mukaab — an architectural landmark set to anchor the visionary New Murabba district

Page 15

design-middleeast.com 13 K idzink and Koda are formally announcing the launch of their new book, Beyond the Box: How neuroscience- based design can transform the learning environment, a major new publication that introduces a world-first, science-backed practical framework – The Enriched Environment Model – for designing schools that are aligned with how students learn, feel, and thrive. The book, from Kidzink, an award-winning multidisciplinary design firm dedicated to making schools better, and sister company Koda, the Kidzink Office of Design and Architecture, introduces The Enriched Environment Model to the region’s education sector, building on its international debut earlier this year at the Academy of Neuroscience for Architecture Conference in California. Beyond the Box is about the invisible architecture of learning – how the spaces we design for children literally shape their brains, emotions, and ability to learn. It combines over 250 studies in neuroscience and environmental psychology with real-world school insights to create a practical framework. Developed through years of research rooted in pedagogy, neuroarchitecture and environmental psychology, The Enriched Environment Model provides a systemised approach to designing learning environments grounded in cognitive, emotional, sensory and socio-behavioural needs. In essence, it’s a way to design schools not just to look inspiring, but to actually enhance learning, wellbeing, and behaviour. This, and further insights within Beyond the Box, showcase case studies and learnings from over 1000 plus Kidzink projects across more than 23 countries, including a significant number across the UAE and wider Gulf region. The seven-chapter book challenges both historical and contemporary school design, Kidzink And Koda Unveil “Beyond the Box” while offering neuroscience- based frameworks that act as both inspiration and practical guide for education leaders across government, school and design sectors. The book was introduced to the education investment community EdInvest, co- located with GESS Dubai (11–13 Nov), where Kidzink presented its research to policymakers, school leaders, and investors. Ana Mombiedro, Director of Applied Research at Kidzink, said: “For the first time, designers, architects and education leaders have a book that translates decades of scientific research on the brain into a practical way to design learning environments. Beyond the Box explains why space matters, how it shapes learning and well- being, and how neuroscience can be applied systematically rather than intuitively. Inside the book, The Enriched Environment Model provides the step-by-step framework that makes this possible. It is a science-backed guide that finally shows how to design schools in alignment with how humans think, feel and learn.” Charlotte Borghesi, Founder and General Manager of Kidzink, said: “I have dedicated my career to making schools better, because in most countries, schools still look and feel like they did generations ago. We created Beyond the Box because we believe the industry needs a call to rethink educational spaces. The work we have done to inform the book and Enriched Environment Model™has been rigorous, scientific and long overdue. Kidzink and Koda proudly announce the launch of Beyond the Box: How neuroscience-based design can transform the learning environment D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 16

14 design-middleeast.com 14 14 OP-ED DR. MOHAMED AL-MUSLEH, Head of School of Textiles and Design at Heriot-Watt University Dubai, explores how design, technology, and sustainability intersect to reshape the future of creative practice . creative future Rethinking D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 17

design-middleeast.com 15 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 Dr. Mohamed Al-Musleh, Head of School of Textiles and Design at Heriot- Watt University Dubai material reuse, or energy resilience, the goal is the same: to design outcomes that add value without subtracting from the planet’s resources. Emerging technologies play a complex role in this landscape. Artificial intelligence, for example, has redefined creative workflows, enabling new forms of human–machine collaboration. Data-driven de- sign tools allow us to model environmental impacts with greater accuracy. At the same time, automation and digitalisation raise questions about authorship, equity, and accessibility. The future of sustainable design depends on how we navigate these tensions combining technological intelligence with human insight and empathy. In the Gulf region, these questions are particularly relevant. Cities like Dubai are living laboratories for the future, where innovation and sustainability must coexist in real time. Designers here are increasing- ly being asked to imagine how technologies can integrate into the urban fabric, powering buildings, informing mobility systems, and shaping new mod- els of living that align with the region’s sustainability ambitions. Design, then, becomes a bridge between possi- bility and responsibility. It connects disciplines that rarely speak to each other: science and culture, data and emotion, industry and ecology. It invites us to consider not only how to create desirable futures, but also how to make them desirable because they are sustainable. As educators, our role is to prepare the next generation of designers to operate within this evolving context, to think critically about materials and energy, to understand the social implications of design decisions, and to work collaboratively across boundaries. The designer of the future will need to be both creative and computational, both local in sensitivity and global in awareness. The intersection of design, technology, and sustainability is ultimately about balance: between progress and preservation, innovation and intention, growth and restraint. It reminds us that technol- ogy, when guided by design thinking and ethical purpose, can be a restorative force rather than a destructive one. The future will not be designed by technology alone. It will be shaped by the conversations, col- laborations, and communities that use technology to serve human and planetary wellbeing. That is the space where design can lead, not by dictating solutions, but by framing better questions. T he convergence of design, technology, and sustainability represents one of the defining frontiers of our time. Across dis- ciplines, designers are being called upon not just to create objects or experiences, but to rethink the systems that sustain life on this planet. The question is no longer what we design, but how and why we design, and for whom. Technology, once seen as a separate or even op- posing force to the natural world, has become an es- sential medium of design. From artificial intelligence and material science to robotics and digital fabrica- tion, our tools are evolving faster than our traditions. The challenge for designers today lies in harnessing these technologies to enable more responsible and regenerative futures, rather than accelerating extrac- tion and waste. Sustainability in design must therefore move beyond material substitution or energy efficiency. It calls for a deeper shift, a recognition that the designed world and the living world are intertwined. This shift requires us to think in systems, not silos: understanding how a product, a building, or a digital interface connects to broader ecological and social patterns. It is as much an ethical and cultural transition as it is a technical one. In education and research, this intersection has become a fertile ground for exploration. At the School of Textiles and Design, Heriot-Watt University Dubai, we approach this through the idea of applied innova- tion by design, encouraging our students and collab- orators to use technology not as an end in itself, but as a means to address real human and environmental challenges. Whether the context is urban mobility,

Page 18

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 16 design-middleeast.com W hat inspired you to establish Materia back in 2008? In 2008, design in the Gulf was evolving rapidly, but the mate- rials landscape wasn’t keeping pace. Architects were pushing boundaries with bold ideas, yet often struggled to source prod- ucts that matched that level of innovation. I saw an opportunity to bridge that gap, bringing global material intelligence closer to our region in a way that felt accessible, relatable, and inspiring. Materia was never intended to be just a supplier. From the start, the vision was to tell stories—about craft, culture, and the powerful role materials play in shaping how we experience space. Firas Yasser Gharzeddine, Managing Partner at Materia, reflects on the brand’s evolution—from launching during the Gulf’s design boom to becoming a trusted creative partner for architects and designers across the region. Firas Yasser Gharzeddine, Managing Partner, and Founder of Materia International. Interview SHAPING DESIGN Through Material Intelligence

Page 19

design-middleeast.com 17 How has Materia evolved with the region’s changing design landscape? When we first launched, the regional focus was largely on luxury and statement-making design. Today, priorities have shifted; design is now driven by meaning, sustainability, longevity, and how a space makes people feel. Materia has evolved in step with this transformation. We've expanded our network, embraced digital tools, and cultivated deeper, more collaborative partnerships with designers. Our role has moved beyond simply supplying materials; we're now an active part of the creative process. We're not just keeping up with trends; we're helping to shape them. What sets Materia apart in the competitive materials market? Curation — that’s truly at the heart of everything we do! We’re not here to offer everything; we focus on offering the right things. Every material in our portfolio is careful- ly selected for its story, its integrity, and its ability to elevate design without demanding attention. But what really sets us apart goes beyond the materials themselves; it’s the relationships. We invest time in un- derstanding what architects and designers are trying to express. That human connection, that shared creative trust, is what keeps people coming back. Every corner of Wau Palm Resort reflects the perfect blend of luxury and thoughtful design. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 20

18 design-middleeast.com How do collaborations with architects and design- ers shape your vision? They’re everything. Collaboration is where the real magic happens. When you truly listen to architects and design- ers, you begin to understand the gaps — the things they can’t find, or that don’t exist yet. That’s when we step in to explore, experiment, and sometimes even develop something entirely new together. Some of our most mean- ingful moments at Materia have come from that creative exchange, when someone brings in a sketch, and together we find the material that brings it to life. It’s a very human process, and an incredibly rewarding one. In what ways is Materia embracing sustainability and innovation? Sustainability is no longer a trend — it’s a responsibility. At Materia, we work with brands that prioritise recycled content, low-impact manufacturing, and traceable sourc- ing. But we also explore innovation beyond materials, from digital tools that allow designers to visualise finishes more accurately, to adaptive surfaces that respond to their environment. For us, sustainability and innovation go hand in hand. Both are about designing smarter, more intentional spaces that endure — not just in form, but in purpose. How has your background in marketing and man- agement influenced your leadership? Marketing taught me the power of storytelling — how to connect with people emotionally and create a meaningful bond with a brand. Management, on the other hand, instilled the importance of structure and discipline, showing me how to transform vision into tangible results. Together, these experienc- es have shaped my leadership style, which balances creativity with clarity. I still view Materia as a living brand, not merely a business. It has its own voice, personality, and promise, and my role is to nurture and protect these qualities while guiding its growth. What’s next for Materia and for you as a leader in design materials? It’s about growth — but growth with purpose. We are expanding our presence regionally and investing in digital tools to make our collections more accessible to design- ers everywhere. On a personal level, I am committed to sharing the knowledge we’ve gained through mentoring, public speaking, and collaborative projects that chal- lenge and expand the possibilities of what materials can achieve. Where luxury meets craftsmanship, a private villa brought to life with the finest materials curated by Materia. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 21

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 19 DON’T SCAN THIS 17-20 November 2025 Riyadh Exhibition & Convention Centre (Malham), Saudi Arabia THE FUTURE OF URBAN LIVING

Page 22

20 WALLS speak When AZHAR SAJAN, Founder & Director, Casa Milano, and Director, Danube Hospitality reflects on how Talking Walls has evolved into a platform empowering young designers and reshaping creative dialogue in the UAE. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 In Spotlight Where innovation meets elegance — Casa Milano presented the latest trends shaping tomorrow’s luxury interiors at Downtown Design design-middleeast.com

Page 23

design-middleeast.com 21 T alking Walls has become one of the most anticipated design platforms in the UAE. How did the idea first come to life? Honestly, it started very simply. I just wanted to create a space where designers could truly express themselves. We’ve always collaborated with incredible architects and designers at Casa Milano, but I felt there wasn’t a platform where their creativity could really be showcased beyond a project or a client brief. So, Talking Walls was born out of that thought — to let the walls do the talking and to give designers the freedom to build something they believed in, not something limited by a budget or a brand guideline. To me, it has always been less of a marketing initiative and more of a movement that celebrated the people behind great design. This was the third season. How has the journey evolved since you first launched it? The first season was just an experiment. We didn’t know what to expect. But the response was overwhelming. Designers loved the concept, and visitors genuinely connected with the storytelling behind every wall. By the third season, it had evolved into a proper design dialogue. It wasn’t simply about installations anymore — it was about mentorship, collaboration, and exposure. We partnered with bigger brands, we had stronger creative direction, and the level of detail and craftsmanship grew massively. Every season taught us something new about how the design community thinks and grows. You always emphasised that junior designers were the future of the design industry. What made you so passionate about supporting them? Because I relate to them. When I started Casa Milano, even though I had the family business behind me, I still had to prove myself. I had to build something from scratch. So I understand what it means to be young, ambitious, and just waiting for someone to believe in your ideas. These junior designers bring this kind of raw creativity that’s very inspiring. They aren’t boxed in by years of “how things are done.” They experiment, they make mistakes, but they push boundaries — and that’s where real innovation comes from. Azhar Sajan, Founder & Director, Casa Milano, and Director, Danube Hospitality “LUXURY, TO ME, IS NOT JUST ABOUT PRICE TAGS OR PREMIUM PRODUCTS. IT’S ABOUT EXPERIENCE, STORYTELLING, AND EMOTION. TALKING WALLS PERFECTLY REFLECTS THAT. IT’S EXPERIENTIAL — IT’S ABOUT FEELING DESIGN RATHER THAN JUST SEEING IT.” D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 24

22 design-middleeast.com “I’VE ALWAYS BELIEVED THAT TRAVEL IS ONE OF THE BEST WAYS TO LEARN DESIGN. YOU CAN’T UNDERSTAND CRAFTSMANSHIP, TEXTURE, OR DETAIL UNLESS YOU’VE SEEN IT FIRSTHAND.” D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 In Spotlight from shy designers to people owning their space and explaining their work with pride. And that, to me, is the biggest win. Talking Walls was never only about the final product. It was about the journey of self- belief and collaboration. The winners got to visit Casa Milano’s partner brand warehouses in Europe. What inspired that experience? I’ve always believed that travel is one of the best ways to learn design. You can’t understand craftsmanship, texture, or detail unless you’ve seen it firsthand. So, we thought, why not give them that opportunity? Visiting our partner brands in Europe lets the winners experience how global design functions at scale — all the way from innovation labs to workshops. It’s not just a prize. It’s an experience that opens their eyes to what’s possible beyond our region. Casa Milano became synonymous with luxury and design excellence. How did initiatives like Talking Walls align with the brand’s vision? Luxury, to me, is not just about price tags or premium products. It’s about experience, storytelling, and emotion. Talking Walls perfectly reflects that. It’s experiential — it’s about feeling design rather than just seeing it. The campaign made Casa Milano a space for creativity and dialogue, not just retail. It reinforces the idea that Casa Milano is a design destination, where every wall, product, or installation has a story to tell. What could we expect from Season 4? Season 4 will take everything we’ve learned and push it further. We want to explore more interactive formats, maybe even move beyond physical installations into digital storytelling or AI-assisted design. The designers worked on their concepts for nearly nine months before the exhibition. What kind of transformation did you see in them through this journey? A complete transformation — from a personal and professional perspective. In the beginning, most of them came in with just ideas, but by the end, they were presenting fully realised concepts with materiality, storylines, and confidence. You could literally see their growth. They went Being part of Talking Walls Season 3 with Casa Milano has been a truly inspiring experience for us at Olympia. The initiative beautifully showcases how art and design can transform spaces and tell meaningful stories. We’re proud to see our WC and washbasin products featured in such creative settings and to collaborate with a partner like Casa Milano, whose commitment to quality and design excellence aligns so well with our own values. It’s been a pleasure contributing to a platform that celebrates innovation, craftsmanship, and collaboration in the design world. Olympia Azhar Sajan alongside his family — the people who inspire his journey. T E S T I M O N I A L F R O M

Page 25

The idea is to keep it evolving, to keep challenging what design means today. And most importantly, to keep the spotlight on the next generation of creative talent. As the founder of Casa Milano, what continues to drive your passion for design and innovation? For me, it’s always been about creating experiences. When I walk into a space, I look at how it makes me feel, not just how it looks. That’s what drives me — finding ways to make people feel something through design. And because the industry keeps changing so fast, there’s always something new to learn, something new to improve. That’s what keeps me going. It’s the constant evolution and the challenge to stay ahead of the curve. Finally, what message would you have liked to share with the followers of Casa Milano & Talking Walls? I would say thank you for believing in us and growing with us. Talking Walls is not just ours — it’s also yours. Every visitor, every designer, every follower who engaged with it has shaped what it’s become. And to young designers out there: keep experimenting and keep dreaming big. The industry needs your ideas. Don’t wait for permission to create. If you wait for the perfect time or opportunity, you'll never get started. Just go for it. At Vado, we were delighted to be associated with Casa Milano for this remarkable event. Casa Milano’s precision in execution and dedication to delivering pioneering initiatives like Talking Walls is truly remarkable. Working alongside their passionate team made the entire experience inspiring and impactful. The event not only showcased the strength of our partnership but set a new benchmark for eco-conscious bathrooms with Safari by Vado. Safari marks a key part of our promise to the planet. Our goal is simple: create products that deliver exceptional performance while protecting the environment. We’re proud to have been part of this journey and celebration with Casa Milano and to collaborate with various design studios. Vado New offerings from Casa Milano took centre stage at Downtown Design, redefining how tomorrow’s luxury interiors will look and feel.. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 T E S T I M O N I A L F R O M

Page 26

design-middleeast.com Precision in every line, vision in every level — Ciel Tower redefines what a skyline can be. 24 Cover Story CRAFTED WITH HEART, PERFECTED IN DETAIL

Page 27

design-middleeast.com 25 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 In an industry often filled with noise, Bruno Nakad and Patrick Daniel, Managing Partners of Bluecamel, stand apart for their humility, precision, and qui- et confidence. From childhood friends to leaders of a respected fit-out practice, their story is one of craft and collaboration — a story that reaches a remarkable chapter with Ciel Tower, the world’s tallest hotel, where their commitment to detail takes centre stage. T here’s a certain calm that defines the way Bruno Nakad and Pat- rick Daniel, Managing Partners of Bluecamel, speak about their work. No grand gestures, no exaggerated claims — just a quiet pride shaped by years of building something meaningful one project at a time. For them, Bluecamel isn’t merely a company; it’s a story of friendship, dream to build meaningful and beautiful spaces in the city they call love. When I sat down with this talented duo, it became im- mediately clear what sets them apart. There were no theatrics or rehearsed lines — just humil- ity, focus, and an unwavering dedication to their craft. They spoke with genuine apprecia- tion for everyone around them, from junior team members who obsess over details to senior leads who guide with experience and vision. Roots, Friendship & the Spark of Bluecamel “We both grew up in Dubai — a city we’ve called home for nearly 50 years,” Bruno and Patrick say with a nostalgic smile. “We came here as babies, went to school here at Al Mawakeb, and have witnessed firsthand the incred- ible evolution of Dubai’s skyline and the UAE’s spirit. It’s impossi- ble not to be inspired when you live in a place that constantly reinvents itself through design.” Their journey into design started naturally — through curiosity and friendship. “What truly drew us into design and fit-out was curiosity and friendship — that sense of wanting to achieve something together, To bet- ter understand how spaces BY ROMA ARORA >>> Patrick Daniel and Bruno Nakad — Managing Partners of Bluecamel

Page 28

26 design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 make people feel and how materials can be manipulated to ignite emotions. Patrick’s father was an early influence, planting the seed that eventually became Bluecamel. “From that spark grew the idea of building something together. Bluecamel began as both a partnership and a promise: to create spaces that bring to- gether imagination and integrity,” they say with warmth. Over time, that prom- ise became a purpose. “We evolved by leading with our hearts first and by being true to who we are. We’ve stayed hands-on, no matter how much we grow — on site, reviewing draw- ings, touching materials. That’s how we keep our edge,” share Bruno and Patrick. Building the Bluecamel Way Bluecamel began in 2004, as a modest de- sign and fit-out studio. But as their ambitions grew, so did their capa- bilities. “Over the years, we’ve built specialist divisions — in carpentry, steel manufacturing, MEP, and other key areas. A turnkey service that takes our clients on a journey that values their designers’ dreams,” Bruno explains. Two decades later, Bluecamel has shaped some of Dubai’s most impressive spaces — hotels, lounges, offices, restaurants, and pri- vate villas. Their latest achievement, the Ciel Tower in Dubai Marina, is both a technical accom- plishment and a deeply personal milestone. Leadership, for them, is rooted in collaboration. “The goal has always been to create an open, collaborative culture — where people feel proud of what they’re creating and where clients and designers feel truly heard,” Patrick says. Ciel Tower: Precision, Pride & Perseverance Ciel Tower stands as a defining chapter in their journey. Rising over 360m in Dubai Marina, the world’s tallest hotel is not just an architec- tural feat — it represents ambition, resilience, and international recog- nition. For Bruno and Patrick, contributing to a project of this magnitude has been both a professional and emotional milestone. They share their excite- ment: “Ciel Tower is a milestone — profes- sionally and personally,” they say. “It’s the world’s Bluecamel elevates Dubai Marina with Ciel Tower, blending engineering, artistry, and hospitality across 82 floors of distinction. Cover Story

Page 29

design-middleeast.com 27 “It’s the world’s tallest hotel, rising over 360m in Dubai Marina, and we’re proud to have delivered the drop-off area, main public spaces, three lobbies, the reception boutique coffee bar ‘Risen,’ the restaurant ‘Nest’ on level 16, and the level 11 pool deck and bar." tallest hotel, rising over 360m in Dubai Marina, and we’re proud to have delivered all of the lobbies at different levels, the drop off area, the Pool and bar lounge at the 11th , The Nest Club Lounge at the 16th , Risen Café, as well as the Retail on Ground Floor. Being trusted by The First Group meant a great deal to them. “It’s recognition of our ability to deliver at a world-class scale. But it’s also deeply personal — to do this here in Dubai, in front of our families and friends after 49 years, is just magical,” they explain. Every phase of Ciel demanded precision — tight timelines, complex coordination, and relentless attention to detail. But their favourite moment wasn’t technical. They say: “There was a point — a bit further into the project — when the beauty of Ciel’s immaculate interior design started com- ing to life, and everyone realised how special this project truly was. That was our moment.” Collaboration was key — and something they are deeply proud of. “Being true to the design intent is everything. Working with Ms. Nadine Atta, the Vice President of Design at The First Group and her team was a joy. Their professionalism and commitment inspired us, and the freedom they gave us to build on their creativity is what made Ciel so unique,” they share. There’s a remarkable team behind Bluecamel, and Bruno and Patrick understand that com- pletely—they are incredibly proud of them. They insist that the success is not just theirs, but belongs to the entire team. As they put it: “All this would not have been possible without the dedication and commitment of our Senior Project Manager, Mohamed Harb, and his team. Their passion and love for Bluecamel, and what it stands for, is what made all of this possible.” Craft First, AI Second Working on new-age projects like Ciel Tower naturally demands an extensive use of technol- ogy — but for Bruno and Patrick, technology D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 >>>

Page 30

28 design-middleeast.com Cover Story is only as powerful as the human talent behind it. They believe it should serve as an enabler, not a substitute. For them, the soul of design still lies in the hands that craft it, the minds that imagine it, and the emotions that ultimately shape an experience. “Technology excites us — but it should enhance, not replace crafts- manship. Their philosophy is rooted in a balance: embracing innovation without surrendering the authenticity that defines their work,” Patrick says. They recognise AI as a powerful tool, one that can streamline the more mechan- ical layers of practice. “AI can generate options, but it can’t feel emotion. That’s still our job.” In their view, the rise of AI is not a threat but an opportunity — a way to elevate the precision and efficiency of modelling, scheduling, and coordina- tion. These technical gains, they say, free designers to return to what matters most: materiality, expression, and the emotional resonance of a space. Ultimately, they emphasise that technolo- gy should be a partner, not a replacement. “Technology should enhance what we do, not dilute it,” they feel. Detail as a Signature Detail is an obsession at Bluecamel, and it defines the way Bruno and Patrick approach every project. Their philosophy is simple yet uncompromising: “If a detail feels easy, it’s probably not the right one. Greatness lies in the complex, the un- common, the meticulously crafted. Detail also starts with communication. Everyone knows what’s expected. There’s shared pride in getting it right.” Quality, for them, is not just a standard — it is a culture shaped by presence, accountability, and example. As Bruno explains, “We’re pres- ent — on site, in workshops. When people see how much we care, they care too. We’ve built a culture where challenges are discussed, not hidden.” Their dedication extends deeply into client relationships as 28 From concept to skyline, Bluecamel’s expertise shapes Ciel Tower, Dubai’s tallest hotel, where every detail reaches new heights. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 31

29 29 design-middleeast.com well. “We’re in the business of creating experiences. These are journeys we talk about with our families — when we go home late at night knowing we’ve created something meaningful,” they say. Projects like the Emirates Business Class Lounge and Concrete at Alserkal have contributed to their evolution, yet Ciel remains an emo- a texture, a tile, or how someone moves through a space,” they share. And Dubai continues to be their muse — a city that mirrors their own pace of reinvention. “The UAE’s openness and culture of collaboration keep us inspired. There’s always something new be- ing built — it pushes us to evolve,” they say with a smile. As they look to the future, their momentum is stronger than ever. “We’re ready for the next phase,” they say — one filled with new typologies, broader portfolios, and challenges that spark their imagination. From a small studio to one of the UAE’s most respected fit-out firms, Blue- camel’s rise is rooted in friendship, persistence, and an unshakeable belief in meaningful craft. Their journey lives in every space they complete, carrying echoes of their childhood in Dubai and the pride they now share with their families. Patrick sums it up simply: “We want to keep building things that mean something.” And Bruno adds, “As long as it’s done with heart, it will always feel like home.” “If a detail feels easy, it’s probably not the right one. Greatness lies in the complex, the uncommon, the meticulously crafted. Detail also starts with communication. Everyone knows what’s expected. There’s shared pride in getting it right.” tional highlight. “In the city we grew up in comes the tallest hotel in the world, and we get to be part of history by doing what we love,” they reflect. The Future Ahead Curiosity remains the engine that drives Bluecamel forward. “Travel, art, and people. We’re endlessly curious. Inspiration can come from a shadow, Bluecamel’s journey shows that real progress isn’t rushed — it’s crafted with care, commitment, and a clear belief in doing things the right way. Bruno and Patrick embody the resilience and refine- ment that define Dubai’s creative culture, proving that excellence grows from staying grounded in your values. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 32

design-middleeast.com In conversation with RANJIT PRASAD, Founder & Principal Architect of RAW Interior Design, on how authenticity, storytelling, and purpose-driven design shape spaces that balance calmness, luxury, and innovation across diverse sectors. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 Designing with Intent Built on Clarity 30 In Conversation

Page 33

design-middleeast.com 31 Jeeva Restaurant — luxurious dining with grand elegance. A space where every meal feels extraordinary. LEFT Kraken — an award-winning restaurant where design meets dining. R AW HAS EVOLVED SIGNIFICANTLY SINCE ITS FOUNDING. CAN YOU TELL US ABOUT THE RE- BRANDING PROCESS AND WHAT THE NEW IDENTI- TY REFLECTS ABOUT THE STUDIO TODAY? RAW originally started under a different name — Splyce, reflect- ing the idea of “splicing” strategy, storytelling, and design into a unified offering. As our services grew, we naturally gravitated towards a de- sign-first approach. RAW initially represented our design servic- es, but the name came to embody pure, unfiltered design and the values we hold dear: authenticity, originality, and honesty. Making RAW the parent brand was a natural evolution — bold, memorable, and true to our ethos. MINIMALISM IS KEY TO RAW — HOW DO YOU MAKE IT FEEL IMPACTFUL AND LUXURIOUS? Minimalism at RAW isn’t about taking things away; it’s about giving every element meaning. Precision in proportion, scale, and balance creates impact, while materials, lighting, and detailing elevate the space into something luxurious. Luxury comes from authenticity, not excess. A single bold gesture, warm wood, or subtle texture can trans- form a minimalist environment into something memorable. Minimalism feels impactful when intentional, and luxurious when effortless. HOW DO YOU MAINTAIN RAW’S SIGNATURE IDENTITY ACROSS HEALTHCARE, HOSPITALITY, AND WORKPLACES? RAW’s signature is a mindset, not a single aesthetic. Whether designing a restaurant, hospital, or work- place, we focus on clarity, purpose, and human connection. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 34

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 32 design-middleeast.com We ask: How should this space make someone feel? Calm in healthcare, immersive in hospi- tality, energising in workplaces. Minimalism and attention to detail tie it all together, ensuring our identity is unmistakable across sectors. HOW DOES STORYTELL- ING INFLUENCE YOUR DESIGN PROCESS? ANY STANDOUT EXAMPLES? Storytelling is the backbone of RAW. Every project begins with a narrative — of the brand, the users, and the intended experience. Design brings that story to life. Lane 88 is more than a rec- reational centre; it immerses visitors in a journey of fun and relaxation. Kraken, inspired by a mythical sea creature, uses bold, dramatic design to create a multi-sensory experience. Both projects earned awards for their narrative-driven design. Storytelling transforms spaces from functional to award-win- ning, connecting every detail to the overall experience. HOW HAS TECHNOLOGY CHANGED THE WAY CLI- ENTS EXPERIENCE YOUR DESIGNS? Technology has redefined client engagement. Tools such as 3D visualisation and virtual walk- throughs let clients experience scale, mood, and flow before construction begins. It acts as a creative enabler, allowing us to refine concepts dynamically and translate ideas into spaces that connect vividly with people — virtually and physically. HOW DO YOU INTE- GRATE SUSTAINABILITY WITHOUT COMPROMISING AESTHETICS? Sustainability at RAW doesn’t mean “basic”. Every material, finish, and system is chosen to be environmentally conscious while enhancing design. We treat it as a creative opportunity. Natural materials, energy-efficient systems, and thoughtful detailing become sig- nature design elements, proving that conscious choices can be luxurious, intentional, and fully integrated. WHAT’S RAW’S AP- PROACH TO ENSURING FLAWLESS EXECUTION FROM CONCEPT TO COM- PLETION? Flawless design is about trans- lating client vision into reality — and exceeding it. We start with discovery sessions to understand aspirations and unspoken ideas. The process is broken into intentional stages, with regular reviews to ensure alignment. Through meticulous planning and detailed visual representa- tion, we refine every element be- fore it reaches the site. Flawless means leaving clients awestruck, seeing what was in their mind realised in space. HOW DO YOU DESIGN SPACES THAT BAL- ANCE CALMNESS AND FUNCTIONALITY, LIKE CLINICS OR SPAS? Calmness and functionality are complementary. Across the UAE and US, we focus on how people move, feel, and interact. Through zoning, circulation, lighting, and material choic- es, we create environments that are practical yet serene. This approach has resulted in award-winning dental clinics and spas, balancing efficiency with restorative experiences. HOW DO YOU FOSTER COLLABORATION BE- TWEEN YOUR TEAM, CLIENTS, AND CON- TRACTORS? Collaboration is central to RAW. We begin with discovery sessions, listening to client goals and expectations. Detailed design documentation provides a common language for all stakeholders. Regular reviews, milestone check-ins, and site walkthroughs ensure alignment. By foster- ing transparency and shared accountability, every idea is considered, and every detail thoughtfully realised. WHAT FUTURE DESIGN DIRECTIONS WILL RAW EXPLORE TO STAY AWARD-WINNING AND INNOVATIVE? Innovation is embedded in RAW’s DNA. We are exploring experiential design, sustainabil- ity at scale, and emerging tech- nologies to create cutting-edge, timeless spaces. We focus on design that engages all senses, using light, sound, texture, and storytelling to strengthen connections between people and space. Sustainability drives creativity, showing that responsible choices can be bold, luxurious, and transformative. Our goal is to push boundaries while staying true to RAW’s essence, delivering spaces that inspire, surprise, and achieve global recognition. In Conversation Lane 88 by Raw Interior Design is all about fun and movement, from café chats to bowling. A space made for play, socialising, and enjoying every moment.

Page 35

Nominate Now www.GlobalRELeaders.com For Commercial Opportunities Joaquim D’Costa +971 50 440 2706 jo@bncpublishing.net For Editorial Opportunities Vibha Mehta +971 58 631 4145 vibha@bncpublishing.net Roma Arora roma@bncpublishing.net February 6, 2026 Jumeirah Carlton Tower, London, United Kingdom

Page 36

34 design-middleeast.com Design Elegance by the shore Dubai’s waterfront enters a new era with Dan Sibert, Senior Partner at Foster + Partners, leading the vision for Solaya in Jumeirah 1. He shares how the studio is redefining coastal living through calm modernism and fluid connections with nature. In the world of interior design, the winds of change are blowing stronger than ever! Thanks to cutting-edge tech like virtual reality, we're turning dreams into reality with just a swipe. There is also a growing emphasis on sustainability, with increased awareness of environmental issues. This has led to the adoption of eco-friendly materials, and energy-efficient solutions." I n a city known for pushing the boundaries of architecture and setting new benchmarks, a land- mark project is emerging along its pristine coastline. Solaya, an exclusive collection of 234 beach- front residences in the Jumeirah 1 neighbourhood, is poised to redefine residential living. This landmark project marks the next chapter of the longstand- ing partnership between Dubai Holding Investments and Brookfield Properties, leveraging the renowned Meraas brand. After shap- ing several of Dubai’s most iconic retail and lifestyle destinations, the partners are now bringing their expertise to create a new benchmark in the city’s residential market. Designed by world-renowned Foster + Partners, with interiors by 1508 London, every residence has been thoughtfully crafted to deliver seamless indoor–outdoor living, with pano- ramic views of the Arabian Gulf and Dubai skyline. Solaya has been described as a blend of architec- tural precision and understated elegance. What was the overarching vision that guided Foster + Partners' design for this landmark coastal devel- opment? Our overarching vision is to provide a collection of curated residences that offer refined luxury living, where the city meets the sea. The collabo- ration between Meraas and Brookfield Properties has been instrumental in crafting this vision. The buildings will be surrounded by incredible native greenery, and every apartment will be orientated to D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 37

design-middleeast.com 35 balcony elements, establishing a dialogue between natural and engineered materials. Our design also blurs the boundaries between interior and exterior spaces – and includes landscape features within the apartments to enhance residents' connections to the sur- rounding environment. The apartments feature courtyards, balconies, and outdoor terraces, which harmoniously blend nature with com- fortable indoor living. Ground-floor homes connect with private gardens, while the whole-floor penthouses have their own dedicat- ed lift access, private pools, and 360-degree views. We are also incorporat- ing significant land- scaped areas between the buildings and the beach, which allows residents to 'breathe out' upon arrival. This transition from the intensity of the city to the relaxed beach environment is a key experiential element of the project. Solaya is positioned to become one of Dubai's most coveted address- es. From a design per- spective, how did you balance exclusivity and community within such an expansive 40-acre masterplan? Dedicated lift access and sensitive landscap- ing contribute to great- er privacy for residents, while also offering communal green areas for the public to enjoy. The landscape design is defined by a layered ap- proach, taking residents and visitors from a dune arrival area, through a sheltered canopy zone, to the park and the beach. Curated public amenities within the park combine passive and active elements. Extensive landscaping around the residential communities provides privacy and a sense of exclusivity. Solaya reflects timeless aesthetics crafted by Foster + Partners and Meraas . Solaya blends refined aesthetics, thoughtful details, and coastal serenity for a truly luxurious experience. maximise views and celebrate indoor-outdoor living by the beach. We are also generating a brand-new civic space for Dubai, which takes the form of a spectacular landscaped park at the centre of the site. How did the unique beach- front setting in Jumeirah 1 influence the form, orienta- tion, and spatial organisation of Solaya's nine buildings? The scheme comprises two distinct residential collections, which are connected by the new park that overlooks the beach. Landscaping flows seamlessly from the park into the residential areas, creating a green sanctuary in the heart of Dubai. The residential buildings have been designed from the inside out, so that their external ap- pearance is defined by the ar- rangement of the apartments' different rooms. The rooms are rotated to provide each apartment with direct views along the coast and towards the city's skyline, resulting in a highly varied and stepped façade. What architectural strategies did you employ to blur the boundaries between interior and exterior spaces while maintaining privacy and com- fort for residents? We are using rough-cast stone from the local area for the buildings' vertical walls, creat- ing a tactile, natural feel that connects the architecture to its beach context. This is con- trasted with highly machined D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 38

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 36 design-middleeast.com In Conversation Architecture for a changing world In Conversation with Mahmoud Shahin, Design Director at P&T Group, as he shares how his design philosophy balances culture, people, and the planet in a rapidly changing world. W ith over 20 years of experience, how has your design philosophy evolved? My design philosophy has matured through experience and exposure to diverse contexts rather than taking a different direction. Early in my career, the focus was strongly on form and function, yet over time I have come to see architecture as something far more enduring. Working at P&T across the Middle East, Asia and Africa has deepened my appreciation of how architecture must balance human experience, cultural identity and environmental responsibility. With years of practice, I have grown more attuned to how buildings perform for people and for the planet, extending beyond the immediate act of creation to consider their long-term relevance and impact. Today, my approach is aligned with the ethos of the practice, D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 39

design-middleeast.com 37 rooted in human experience, contextual sensitivity and sustainability. I view architecture as a discipline that must respond to the present while anticipating the future, particularly a post carbon future where resilience and environmental performance carry as much importance as beauty. This evolution is the result of personal growth, accumulated lessons from projects, and the wider transformation of the industry. How do you ensure your projects stay connected to their cultural and environmental context? Every project begins with a thorough study of its site, heritage, climate and community. I regard architecture as a dialogue between people, places and time. Designing in Riyadh, for example, is very different from working in Dubai or Lagos, and the architecture must respond authentically to these differences. Culturally, I draw inspiration from local traditions, materials and urban patterns, while reinterpreting them in contemporary ways so the project remains relevant and future ready. Environmentally, contextual design means working with the climate rather than against it, whether that is orienting buildings to limit solar gain, harnessing prevailing winds, or using shading to improve comfort. Ultimately, a building should feel as though it belongs to its setting, offering both a sense of identity and a sustainable response to its environment. What strategies are key to reducing embodied and operational carbon in architecture? Reducing carbon begins at the earliest stages of design. For embodied carbon, we work collaboratively with P&T teams to prioritise low impact materials, such as recycled or locally sourced options, and adopt efficient construction methods that limit waste. For operational carbon, strategies include passive design, natural ventilation and daylighting, combined with renewable energy integration and intelligent technologies. The most important step is holistic design, where structure, envelope and systems are optimised in concert rather than as separate elements. Through this integrated approach, we can significantly reduce a project’s carbon footprint across its full life cycle. Sustainability is not an afterthought but a core principle embedded in our design process. Can you share how projects like the Innovation Hub in Abu Dhabi push sustainable design forward? The Innovation Hub The 70-storey Burj Rafal, Riyadh’s first high-rise residential tower, houses the 300-room Burj Rafal - JW Marriott Hotel on its lower floors, a six-storey podium with dining, fitness, leisure, and retail offerings, and 40 upper floors featuring apartments, duplexes, and an exclusive residence club. Mahmoud Shahin, Design Director at P&T Group >>> D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 40

38 design-middleeast.com In Conversation represents a step towards the future of architecture in a low carbon world. Its design employs the mass of the building to provide shading rather than relying on applied devices, integrates natural ventilation and maximises daylight, which reduces dependence on mechanical systems. Renewable energy is also incorporated to offset operational carbon. Yet beyond the technical strategies, the project creates an environment that fosters collaboration and innovation. It demonstrates that sustainability can elevate creativity. The Hub is as much about the experience of its users as it is about energy efficiency, showing how architecture can set the tone for responsible and inspiring urban futures. From luxury resorts to high-rise towers, what shifts are you seeing in project types and client demands? There has been a marked shift in how clients define luxury and value. A decade ago, luxury was often associated with scale, opulence and highly polished finishes. Today, clients and users place equal or greater importance on wellness, sustainability and connectivity. In hospitality, travellers increasingly desire immersive, nature connected experiences rather than only traditional five-star service. In commercial projects, workplaces are now A decade ago, luxury was often associated with scale, opulence and highly polished finishes. Today, clients and users place equal or greater importance on wellness, sustainability and connectivity. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 41

design-middleeast.com 39 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 designed to support collaboration, flexibility, shared amenities and employee wellbeing, alongside meeting demanding sustainability targets. Residential projects are moving towards integrated branded communities where liveability and services matter as much as individual units. Clients are seeking architecture that provides enduring value for people as well as for the planet. As one of the Top 30 Most Influential Architects in MENA, how can regional architects shape global discourse? The Middle East and Africa are regions of rapid growth, cultural diversity and challenging climates. These conditions create difficulties but also opportunities for innovation. By tackling issues such as water scarcity, extreme heat and limited resources, architects here are developing solutions that can enrich global practice. Strategies for passive cooling, integrated master planning and hybrid urban models are being tested in this region and can influence other parts of the world facing climate pressures. Regional architects also have a duty to demonstrate that progress does not mean abandoning cultural identity. We can shape cities that are modern yet remain connected to tradition. By sharing these insights internationally, architects from the region can help advance the wider dialogue on sustainability, resilience and authenticity. How are you mentoring the next generation at P&T, and what skills do you see as essential for young architects? Mentorship is one of the most rewarding aspects of my role. At P&T, we have a collaborative LEFT Overlooking Dubai’s skyline in Jaddaf, the Al Wasl FC Stadium is designed as an immersive experience, not just a football venue. Inspired by Al Wasl’s “Cheetah” fans, it embodies agility, strength, and vibrancy. A serene mosque within the Security Forces Medical Centre, part of a master-planned 1,200-bed hospital campus with 46 operating theatres and comprehensive care for adults, children, mental health, and rehabilitation. FIVE Palm Jumeirah – innovative design, iconic Palm views. studio culture where young architects feel empowered to contribute ideas, take responsibility and learn through real project engagement. We encourage them to participate in competitions, design reviews and client presentations, so they gain experience across all aspects of practice. The skills that matter most today extend beyond design talent. Adaptability is essential, given the speed of change in our profession. Environmental literacy is equally vital, since sustainability has become central to design. Strong communication is also critical, because architecture requires collaboration across multiple disciplines and stakeholders. Above all, I encourage young architects to think critically about the social and environmental impact of their work, so they can develop the mindset to become leaders in their own right. How do you see Middle Eastern architecture adapting to climate change and rapid urban growth? The region is undergoing significant transformation. Climate change and fast paced urbanisation are compelling us to rethink how we design both cities and buildings. Architecture is adapting by prioritising passive strategies, renewable energy and resilient planning. There is a growing emphasis on walkability, accessible public spaces and stronger community integration, moving away from car dependent planning towards human centred urbanism. Increasingly, projects are judged by their contribution to long term sustainability targets, including ambitions for net zero emissions. What is inspiring is that the Middle East is creating its own design frameworks, rooted in culture and climate, that have the potential to guide other regions as they face similar challenges.

Page 42

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 40 Trends

Page 43

design-middleeast.com 41 Sven Ullrich, Executive Vice President for Marketing, R&D and Product Management at Ideal Standard, unravels the story behind this elegant union of two design powerhouses, a partnership built on shared values, creative synergy and a vision to redefine timeless beauty in modern living. A UNION of Design T his is the first joint appear- ance of Villeroy & Boch and Ideal Standard in the Middle East. What does this mile- stone mean for the Group? This joint appearance in the Middle East is, without a doubt, a monumental step for Villeroy & Boch Group. It marks the beginning of a powerful new chapter, showcasing the enhanced strength and comprehensive capabilities we now offer to the region. We now cater to an even wider spectrum of customer needs and project demands. This allows us to offer everything from refined, timeless bathrooms to highly functional, modern solutions, all under one roof. How do you balance each brand's distinct identity while pre- senting a unified vision? Our strength lies in the clarity of each brand's positioning and in how they complement one another while sharing the same core values of design, innovation and craftsmanship. Villeroy & Boch inspires consumers who appreciate design, craftsmanship, and the beauty of everyday life. Positioned in the premium segment, the brand combines timeless aesthetics, inno- vative products, and material expertise to create bathrooms that feel like a true feeling of home. Its design footprint and collabo- rations with renowned designers ensure each space is unique, elegant, and enduring. Ideal Standard builds on a rich design heritage and works with designers such as Roberto Palomba to deliver contemporary, human-centred solutions. Committed to its modern, architectur- ally inspired design language, the brand combines aesthetics, performance-driven technology, and expert craftsmanship to offer versatile, functional, and approachable smart premium solutions for both professionals and consumers. The new Villeroy & Boch Group is a company with two strong brands, a clear strategy, and an integrated organiSation. Our vision guides everything we do: the art of bringing something special into every day. We transform everyday moments into special experiences, whether in the bathroom or at the table by combining timeless design, technical excellence, and an enduring sense of quality and comfort. Which key innovations or collections are you showcasing this year? We have an exciting array of new innovations and beloved col- lections that truly embody our dual strengths. From Villeroy & Boch, we're highlighting Antao, our new collection directly inspired by nature's organic forms, bringing a tranquil and sophisticated feel to any bathroom. Infinity showers for a truly Sven Ullrich, Executive Vice President for Marketing, R&D and Product Management at Ideal Standard D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 44

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 42 design-middleeast.com seamless and expansive showering experience bringing true wellness to your daily showering experience. Moreover, Tivo shower toilet, redefin- ing personal hygiene and comfort. From Ideal Standard: we're showcasing i.life, known for its contemporary design and versatile solutions, alongside Alu+, our innovative range focusing on smart functionality and durable elegance with its promise to sustainability. And, for the first time within the Ideal Standard brand, the cutting-edge i.life E shower toilet delivers superior hygiene and exceptional ease of use. How are sustainability and resource efficiency being built into your product development? Sustainability is fundamental for our product development process, reflecting our responsi- bility to the planet and future generations. We approach it from multiple angles such as water efficiency, material selection, manufacturing pro- cesses as well as certifications and compliance with international environmental standards. For our toilets, for example, Villeroy & Boch features advanced technologies like TwistFlush, which provides exceptional cleaning with signifi- cantly less water per flush. For showering, Ideal Standard's Alu+ range, for instance, demonstrates our commitment to sustainability, featuring products made from 84% recycled aluminum. Designed for water-efficient performance, the range delivers an exceptional showering experience while conserving resourc- es. And for our faucets, they are designed with features like AquaSmart that limits water flow without compromising the user experience. Additionally, the BlueStart technology in our taps helps prevent unnecessary hot water consump- tion, saving both water and energy. We prioritise using high-quality, durable materi- als that ensure product longevity, reducing the need for early replacement. We are continually researching and integrating more sustainable materials into our production. Our manufactur- ing processes are optimised to minimise waste, reduce emissions, and conserve resources, adhering to strict environmental standards. It's an ongoing journey, and we are committed to continuous improvement in all aspects of sustainability. How is the fast-growing Saudi market shaping your regional strategy? The Saudi market is pivotal to our regional strategy, representing an incredible opportunity and a clear focus for investment. Its rapid growth, driven by Vision 2030. To effectively serve this dynamic market, we are strengthening our local presence, enhancing our distribution networks, and fostering stronger partnerships with local businesses. In essence, Saudi Arabia is not just a market; it's a strategic partner in shaping the future of design and living in the region. In what ways are you using technology to en- hance bathroom design and user experience? Technology is a game-changer for the bathroom, transforming it from a purely functional space into a personalised sanctuary of comfort, hy- giene, and wellness. We're leveraging technology in numerous ways from product to design: From product perspective, our Villeroy & Boch Supreo shower toilets, for example in the smart toilets category, integrates bidet functions, heat- ed seats, customisable spray patterns, and drying functions, all controllable via intuitive remote or even a smartphone app. This elevates personal hygiene and comfort to new levels. Moreover, the Solos showering range offers an all-in-one solution with intuitive smart controls, a sleek minimalist design, and various spray modes with integrated color-changing light in the overhead shower for a true spa-like experience. From design perspective, Our Singular‚Ñ¢ Con- Trends “THE SAUDI MARKET IS PIVOTAL TO OUR REGIONAL STRATEGY, REPRESENT- ING AN INCREDIBLE OPPORTUNITY AND A CLEAR FOCUS FOR INVESTMENT. ITS RAPID GROWTH, DRIVEN BY VISION 2030.” RIGHT PAGE A fusion of craftsmanship and innovation — the new Villeroy & Boch collection.

Page 45

design-middleeast.com 43 figurator is an intuitive online tool designed to simplify bathroom and washroom planning. Covering all sectors, it helps professionals and consumers effortlessly create complete designs from a portfolio of 19,000+ products - ensuring functional, stylish solutions with ease and confidence. Why is connecting with designers and architects important for the Group? Connecting with designers and architects at events is vital for the Villeroy & Boch Group; they are the true visionaries and gatekeepers of design trends and speci- fications. Designers and architects are the primary decision-mak- ers for the vast majority of commercial, hospitality, and high-end residential projects. Their choices directly impact which products are selected for future develop- ments. Moreover, these professionals are at the forefront of design innovation and consumer demand. Engaging with them provides invaluable insights into emerging trends, material preferences, sustainability requirements, and technological integration, which directly informs our product development strategy. Finally, we learn immensely from their feedback on our products, their challenges in design, and their aspirations for future bathrooms. This dialogue often sparks new ideas for collaboration and new solutions. How do you see Villeroy & Boch and Ideal Standard working together to shape the future of bathroom design? Villeroy & Boch and Ideal Standard are joining forces to redefine bathroom culture turning the bathroom into a living space that promotes wellbeing, individuality, and sustainability. By combining Villeroy & Boch's timeless, emotionally resonant design language with Ideal Standard's con- temporary, functional, and architecture-driven approach, we cover the full range of market needs, from inspiring private consumers to equipping large-scale residential, hospitality, and commercial projects. Design excellence remains at the heart of both brands. Collaborations with renowned designers such as Chris- tian Haas, Gesa Hansen, and Roberto Palomba ensure that every collection embodies a distinct aesthetic while reflecting our shared commitment to innovation and quality. Together, we aim to lead the evolution of bathroom design, creating spaces that are not only beautiful and in- telligent but also durable and resource efficient. It's about uniting emotion and purpose, tradition and innovation, to shape the future of modern living. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 46

Branded Residences 44 design-middleeast.com D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 47

45 design-middleeast.com BUDDHA-BAR BRINGS ITS ICONIC LIFESTYLE TO DUBAI’S WORLD ISLANDS WORDS BY: VIBHA MEHTALuxury INTO FLOATING Set to redefine waterfront living, the Buddha-Bar Hotel and Floating Residences on The World Islands merge artistry, engineering, and the brand’s signature spirit of music, mood, and magic. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 48

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 46 design-middleeast.com B uddha-Bar Real Estate Development, in collaboration with Yieldhaüs, is redefining waterfront living with the launch of the region’s first- ever Buddha- Bar Hotel and Floating Residences on Dubai’s World Islands, a visionary AED 3 billion development merging design, marine innovation, and the brand’s signature spirit of music, mood, and magic. The shores of Dubai are preparing to welcome a new benchmark in experiential luxury. For the first time, the globally acclaimed Buddha-Bar brand is extending its influence from cosmopolitan interiors to the open sea, transforming its celebrated atmosphere of rhythm and refinement into a destination unlike any other. Floating gracefully across the turquoise waters of The World Islands, the project embodies everything that defines Buddha- Bar — artistry, ambience, and an immersive sensory experience. Currently, one model unit of the Floating Residences has been completed, with the remaining 23 residences Branded Residences Blending marine innovation with refined design, the Buddha-Bar Floating Residences bring the brand’s legendary atmosphere of rhythm and elegance to Dubai’s World Islands. under construction. Each of the 24 adjoining villas is being engineered with advanced marine technology, designed to glide above the water’s surface while coexisting in harmony with the surrounding ecosystem. Completion is on track for 2027, an ambitious milestone that reflects the project’s precision and pace. “Dubai has always been a city that embraces vision, scale, and creativity — and this project captures all three,” says Carlos A Matta, CEO, Buddha-Bar Hotel. “It’s not just a collection of homes or a hotel; it’s an experience carefully orchestrated to engage all the senses, reflecting the spirit of Buddha-Bar in every wave, light, and sound.” Construction Strategy: Building Serenity Above Water At its core, the Buddha-Bar Floating Residences project represents an intricate dance between engineering and artistry. The construction strategy integrates advanced marine engineering with sustainable design principles, ensuring that each structure remains stable, durable, and environmentally attuned. Every floating residence is anchored using a precision- calibrated pontoon system designed to withstand wave dynamics and tidal variations while preserving the delicate marine ecosystem beneath. The development team employs modular off-site fabrication, allowing components to be manufactured under controlled conditions for superior quality and reduced waste. These prefabricated modules are then assembled on-site using specialised marine cranes and precision alignment systems, a process that minimises environmental disruption and accelerates construction timelines. Careful material selection further underscores the project’s commitment to performance and longevity. From corrosion-resistant marine-grade steel to lightweight composite panels, every element is designed to endure coastal weather while maintaining a sense of warmth and refinement. The result is a symphony of technical ingenuity and craftsmanship, a structure that floats effortlessly yet stands firmly as a testament to innovation.

Page 49

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 47 Each residence is conceived as a sanctuary rather than a structure. Over 200 specialists in architecture, engineering, and design have devoted more than 13,000 hours to perfecting the floating villas. Spanning 4,000 square feet across three levels, they feature a rooftop deck with a jacuzzi and dining lounge, a sea-level living space with floor-to-ceiling glazing, and an underwater suite framed by coral gardens. Optional Bentley Home furnishings, tactile woods, veined stone, and maritime glass complete the interior — a seamless blend of quiet opulence and oceanic calm. “Buddha-Bar Hotel and Floating Residences at The World Islands is a breakthrough for our brand,” says Nabil Souhail, Vice President of Buddha-Bar International. “This project is a convergence of our DNA – music, mood, and magic – with next-level hospitality design. Guests will be transported into a new dimension of sensory luxury.” The destination will also feature the region’s first Buddha- Bar Hotel with 162 keys, a floor of branded residences, and the signature Buddha-Bar Beach, which is set to become the social heart of The World Islands. Guests can expect sunrise yoga, daytime brunches, and sunset sessions that dissolve into nights curated by world-class DJs. With landscaped pools, private cabanas, and panoramic Gulf views, the venue captures barefoot Mediterranean elegance through the Buddha-Bar lens. The master plan balances privacy with accessibility, orienting villas for sunset and skyline views while employing solar-optimised façades and passive cooling. Every aspect, from spatial zoning to soundscapes, has been orchestrated to sustain both tranquillity and exclusivity. Official sales will launch in December 2025, offering investors an opportunity to own part of an unprecedented development first unveiled at the Arabian Travel Market 2025. Progress remains firmly on schedule, ensuring that delivery meets the promise of quality and innovation synonymous with the brand. “Partnering on the launch of the first Buddha-Bar Hotel and Floating Residences by Buddha-Bar on The World Islands represents a defining moment for experiential real estate in the region,” adds Mohamad Issa, Founder of Yieldhaüs. “Our mission is to connect discerning investors with projects that transcend traditional property and become living works of art — and this collaboration perfectly embodies that philosophy.” From music to materials, the Buddha-Bar Floating Residences are more than a feat of design; they’re a composition of elegance, energy, and emotion. Every detail has been tuned to rhythm and restraint, creating a floating symphony that captures the essence of Dubai itself — bold, beautiful, and ever evolving.

Page 50

48 design-middleeast.com A hmed Alkhoshai- bi, Group CEO of Arada, and Natasha Sideris, Founder and CEO of Tashas Group, reveal how their collabora- tion is set to redefine the boundaries of community living and dining, setting new benchmarks for lifestyle excellence across the UAE. The partnership builds upon Arada’s long-standing vision of creating com- munities that transcend the concept of housing. Since its inception, the devel- oper has redefined urban living through destinations like Aljada and Masaar, where F&B, retail, culture, wellness, and lush green spaces are seamlessly woven into the master plan. Each development is designed not merely to be lived in, but to be experienced, felt, and celebrated every day. The joint venture with Tashas Group elevates this philosophy, introducing re- fined dining concepts that serve as social landmarks within Arada’s communities. It also mirrors the ongoing evolution of the UAE’s property landscape, where the focus has shifted from simple residential delivery to lifestyle-driven placemaking— shaping neighbourhoods with soul, char- acter, and a distinct sense of belonging. Arada is positioning its developments as lifestyle-first communities. How central is F&B in creating emotional connection and long-term loyalty within these master plans? Food is incredibly powerful in building connections. It's where families gather, where friends meet, where communities are formed. If you think about loyalty, people might buy a home once, but they’ll return to a restaurant or cafe dozens of times a year. So yes, F&B is central because it helps create that emotional stickiness, it turns a neighbourhood into a community. EDIT THE THE RECENT COLLABORATION BETWEEN ARADA AND TASHAS GROUP BEAUTIFULLY MIRRORS THE UAE’S EVOLVING NARRATIVE OF COMMUNITY LIVING — ONE THAT KEEPS PACE WITH THE NATION’S DYNAMIC GROWTH STORY. LIVING Collaboration D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 The partnership with Tashas Group enhances this vision by bringing refined dining concepts that become social anchors within Arada’s communities.

Page 51

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 49 Building more than homes — Arada is crafting social ecosystems where people live, dine, connect, and truly belong. The UAE’s property market has evolved from residential-led models to inte- grated lifestyle destinations. How are dining experiences redefining what people expect from where they live? Dubai’s property market is becom- ing increasingly hyper-local, with residential communities evolving into full lifestyle destinations. Developers like Arada are integrat- ing health, wellness, and leisure into their projects, which naturally shapes dining expectations. Restau- rants in these areas need to reflect that lifestyle by offering menus with health-conscious options and convenience at their core. At tashas in Arada’s Aljada devel- opment in Sharjah, for example, our “Inspired By” menu will be created with nearby students in mind, featuring fast, balanced and more price-conscious dishes suited to their routine. Convenience is now a major factor, and restaurants must cater to early risers and late diners alike. With growing populations and traffic congestion, people want everything within reach. Com- munities such as Aljada are being transformed into self-contained ecosystems with diverse dining choices from cafés and bakeries to Asian, Arabic and Italian concepts, ensuring residents no longer need to travel far for quality food experiences. We’re seeing a convergence of property, wellness, culture, and gastronomy. How is Arada integrating these elements to future-proof its developments against shifting market trends? For us, it’s about integrating these elements together from day one. Take Aljada, for example, it’s not just about homes, but about creating a complete community, with a vibrant retail boulevard, wellness and fitness facilities and now premium dining experiences. By integrating these elements from the planning stage, we future-proof our developments. No matter how lifestyle trends evolve, people will always value places where they can live well, eat well, stay active and feel part of a community that has its own energy and character. As the line between residential, retail, and recreation continues to blur, how do you see the role of the developer evolv- ing in shaping not just homes, but entire social ecosystems? The role of the developer today is about much more than building homes. At Arada, we see our commu- nities as carefully designed environ- ments where every element, homes, open spaces, cultural spots and leisure areas work together to create a sense of belonging. Thoughtful design helps people interact and feel proud to call a place home. It’s about creating neighborhoods that support real lives, where people don’t just live, but truly belong.

Page 52

design-middleeast.com 50 Talking Point D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 53

51 spaces Creating design-middleeast.com W hat inspired the creation of Hill House Interiors, and how has your journey shaped its signature style? HELEN: Hill House Interiors began with our friendship and a shared love for creating beautiful spaces. We met in the ’90s and quickly realised we had the same creative instincts and values. What started as a passion project has evolved into something much bigger—not just interior design, but a complete lifestyle brand. We now have our own collection of furniture, rugs, cushions, and trimmings, exciting collaborations, and an office in Dubai to support our international clients. JENNY: The world keeps evolving—and so do we. With 28 years of experience in interiors and construction, we’re still learning, growing, and pushing boundaries every day. Our talented team reflects that spirit: 42 creative minds in the UK and 12 in Dubai, all driving innovation and excellence across everything we do. But no matter how far we expand, we always return to what defines us—the Hill House signature style: timeless, luxurious, and elegant. How do you capture a client’s personality while maintaining the brand’s sense of luxury and refinement? HELEN: It all begins with communication—specifically, listening. During consultations and throughout the design process, we take the time to understand our clients on every level, building relationships that go beyond the brief. This allows us to interpret their vision and elevate it beyond expectations. JENNY: As Helen mentioned, our clients come to Hill House Interiors because they’re drawn to our distinctive style—elegant, layered, and luxuriously refined. But what truly sets us apart is our versatility. Whether it’s a sleek, ultra-contemporary penthouse or a stately country manor steeped in tradition, we have the creative agility to adapt while still weaving in our signature sophistication. We curate spaces that reflect each client’s personality, while elevating them with our design JENNY WEISS (L) AND HELEN BYGRAVES THAT EMBODY LUXURY With nearly three decades of design excellence, Helen Bygraves, Creative Director / Joint Managing Director, and Jenny Weiss, Joint Managing Director of Hill House Interiors, have built a legacy defined by craftsmanship, innovation, and elegance. From London to Dubai, their director-led approach and refined aesthetic continue to shape the world of luxury interiors. >>> D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 54

52 DNA: timeless luxury, thoughtful detail, and a touch of the unexpected. How do you balance opulence with sustainability and responsible material choices? JENNY: Sustainability is woven into our design philosophy. HELEN: Yes, wherever possible, we reuse existing high-quality pieces to avoid unnecessary waste. A great example is our work at Atlantis The Royal Residences, where the joinery was structurally sound but didn’t align visually with the new scheme. Instead of replacing it, we collaborated with specialist artisans to transform it with a new finish that complemented the overall design. We also design with longevity in mind—selecting timeless, well-crafted pieces that stand the test of time and don’t need replacing. JENNY: We also work closely with suppliers who share our values. Many of the textiles we use are crafted from recycled materials and packaged responsibly, and we actively seek out manufacturers who meet rigorous sustainability standards. It’s a conscious balance—creating spaces that feel indulgent and refined, while honouring the planet and the principles of thoughtful design. In what ways is Hill House Interiors using technology to enhance design and client experience? JENNY: We’re passionate about blending timeless design with cutting-edge technology to elevate the client experience. With a dedicated team of in- house CGI specialists, we bring spaces to life before a single cushion is placed—allowing clients to step into their future home through photorealistic visuals that capture every detail. HELEN: Technology plays a subtle yet powerful role in our projects. We integrate hidden systems that ensure homes run seamlessly—from AI that predicts temperature changes based on resident profiles to concealed AV systems that cast music throughout the space. Lighting scenes are particularly impactful, allowing us to create customised ambiences for every occasion, whether it’s a quiet evening or entertaining Talking Point D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com DESIGNED FOR THOSE WHO VALUE BEAUTY IN BALANCE, THIS PROJECT MERGES MODERN ARCHITECTURE WITH TACTILE WARMTH AND NATURAL TRANQUILITY THROUGHOUT.

Page 55

design-middleeast.com 53 THE ESSENCE OF THIS RESIDENCE LIES IN ITS DETAILS — A CHOREOGRAPHY OF MATERIALS, LIGHT, AND PROPORTION THAT DEFINE PURE LUXURY. WHERE THE HORIZON MEETS INNOVATION, THIS RESIDENCE CAPTURES CONTEMPORARY SOPHISTICATION, OFFERING BALANCE BETWEEN STRUCTURE, SERENITY, AND SOULFUL LIVING EXPERIENCES. guests. Motorised blinds and other smart features further enhance the experience—all while remaining discreet. JENNY: We’re committed to staying ahead of the curve, which means continuous training for our team and a proactive approach to emerging tools and trends. In a fast-evolving industry, innovation isn’t optional—it’s essential. And for us, it’s another way to deliver design that’s not only beautiful but brilliantly executed. What sets Hill House Interiors apart in today’s competitive global luxury market? HELEN: Our director-led approach ensures consistency and vision at every stage of the design journey. Both of us are hands-on with each project, which is rare in today’s market. We also champion luxury craftsmanship, having spent nearly three decades curating a trusted network of artisans and specialists. This black book of talent allows us to deliver superior products and finishes that are truly world-class and unique. JENNY: What truly sets Hill House Interiors apart in today’s global luxury market is our unwavering commitment to relationships and refinement. Our reputation speaks through our repeat clients, who often recommend us to their friends and family—an incredible compliment. We’ve cultivated a distinct design language that resonates deeply with those who appreciate elegance, comfort, and creativity. But beyond our aesthetic, it’s our dynamic, multi-talented team that makes the magic happen. We thrive in a fast-paced environment, bringing energy, expertise, and passion to every space we touch. From concept to completion, we’re dedicated to crafting award- winning interiors that feel as dreamy as they look—spaces that are not only beautiful but deeply personal. What’s next for Hill House Interiors—any exciting projects or new directions on the horizon? HELEN: We’re diving into new collaborations, pushing creative boundaries, and continuing to grow internationally. Our team thrives on innovation and imagination, and we’re always dreaming bigger. So, watch this space—what’s coming next is truly exciting! JENNY: The future looks incredibly vibrant for us at Hill House. Since opening our Dubai studio three years ago, we’ve been steadily expanding our global footprint. With a portfolio of exciting projects on the horizon and a constant flow of fresh ideas being explored behind the scenes, there’s a real buzz in the air. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5

Page 56

54 design-middleeast.com Fit-Out Pratap Mendonca, Managing Partner of Design Infinity, shares how his architectural background shapes his leadership, approach to technology, and commitment to sustaina- bility in the UAE’s evolving interior design and fit-out sector. H ow has your background in architecture influenced your approach to leadership and business strategy within the interior design and construc- tion industries? My background in architecture has shaped the way I lead and build strategy—it has given me a holistic view of how design, functionality, and business objectives connect. I approach leadership the same way I approach design: with attention to detail, creativity, and bal- ance. It has helped me align our company’s vision with both design excellence and operational efficiency, ensuring that every project is functional and commercially successful. In your experience, what role does technology play in transforming interior design and construction practices today? Technology has truly changed the way we work in interior design and construction. Tools such as 3D visualisation, BIM, and project management software enable us to plan more accurately and identify potential issues early. They also help us deliver high-quality projects faster and more efficiently. In an industry that constantly evolves, how do you stay ahead of emerging design trends while balancing client expectations and sustainability considerations? Staying ahead requires continuous learning and a keen eye for global design and fit-out standards. We combine research, inspiration from international projects, and close collaboration with clients to ensure each design and fit-out remains contemporary and aligned with the client’s vision. At the same time, we prioritise sustainability—selecting ma- terials and solutions that are environmentally responsible without compromising aesthetics or functionality. D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 infinity DESIGNING BEYOND

Page 57

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 55 How do you ensure that sustainability and environmental responsibility are incorporated into your projects with- out compromising on aesthetics? For us, sustainability isn’t an add-on— it’s integrated into the design and fit- out process from day one. We encour- age our clients to choose eco-friendly materials, aim for LEED certification, and opt for energy-efficient, responsibly sourced products—all while ensuring the space looks beautiful and performs seamlessly. How do you cultivate a cohesive com- pany culture across such a large and diverse team, ensuring that your core values are reflected in every project? For me, the team is everything. I focus on creating an environment where every- one feels valued, supported, and inspired to do their best. By nurturing collabora- tion and keeping our core values at the heart of everything we do, we ensure that each project reflects not only our company’s vision but also the dedication and passion of every team member. Design Infinity’s New Cutting-Edge Glass & Metal Factory Redefines Innovation. With such diverse interests across design and construction, how do you maintain focus and align your different businesses toward a shared vision? I make sure everything begins with a clear vision and goal. Strong communication, transparent objectives, and teamwork are essential. For me, it’s about ensuring every division of the business works towards one unified aim—delivering outstanding results for our clients. Looking forward, what innovations or shifts do you foresee in the UAE’s interi- or design and fit-out landscape, and how is Design Infinity preparing to adapt to these changes? The UAE’s interior design scene is evolving rapidly, with a growing emphasis on blend- ing luxury, sustainability, and local heritage. We’re seeing materials like rammed earth and date palm wood making a comeback, and at Design Infinity, we’re embracing these trends in our projects. It’s about creating spaces that feel modern and in- novative, yet environmentally responsible and deeply meaningful for our clients.

Page 58

design-middleeast.com excellence I n the UAE’s dynamic construction and facilities management land- scape, Suresh Kumar, CEO of Chica- go Maintenance and Construction LLC (CMC), stands out as a visionary leader who blends strategic fore- sight, sustainability, and operational excellence. With more than two dec- ades of experience shaping educa- tional and commercial infrastructure, he has become synonymous with quality, innovation, and transformative leadership. Early Career and Foundation in Education- al Infrastructure Suresh began his professional journey with GEMS Education, one of the world’s largest private education groups. Armed with a strong foundation in engineering and advanced studies in construction and management, he quickly rose through the ranks, earning recognition for his expertise in project planning, execution, and stakeholder alignment. As Senior Vice President – Projects, he led the development of over 30 state-of-the-art schools across the UAE, Qatar, and India. Each project reflected his hallmark focus on quality, safety, and innovation, establishing a 56 D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 track record for delivering learning environ- ments that are both functional and inspir- ing. This early experience laid the foun- dation for a remarkable career spanning construction and facilities management. Transforming Infracare FM: From Start- Up to Industry Leader (2019–2023) In 2019, Suresh was appointed Managing Director / Senior Vice President of Infracare Facilities Management, a newly established GEMS entity. Under his leadership, Infra- care transformed from a modest start-up into one of the UAE’s most recognised and award-winning FM providers. By 2023, it had grown into a 1,700-employee organisation with revenues exceeding AED 200 million, serving clients such as ICD-Brookfield, WASL, CUMMINS, and multiple prestigious educational institutions. His tenure was particularly notable during the COVID-19 pandemic, where he imple- mented stringent health, hygiene, and safety protocols across all GEMS schools, ensuring uninterrupted operations while protecting thousands of students and staff. Infracare’s industry accolades in 2023 un- derscored Suresh ability to balance growth, resilience, and innovation. Suresh Kumar, CEO of Chicago Maintenance and Construction (CMC) . Insight Focus Driving Construction in Education Suresh Kumar, CEO of Chicago Maintenance and Construction (CMC), has emerged as a transformative force in the UAE’s construction and education sectors — blending innovation, sustainability, and people-centric leadership to redefine how learning environments are built.

Page 59

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com 57 Leading CMC’s Transformation and Growth In 2023, Suresh took the helm as CEO of CMC, guiding the company through one of the most remarkable turn- arounds in the UAE construction sector. Under his lead- ership, CMC transformed from a traditional contractor into a modern, diversified EPC powerhouse, leveraging digital tools, sustainability frameworks, and operational discipline to build upon its 45-year legacy. Within two years, CMC successfully completed seven major educational facilities, including the GEMS School of Research and Innovation—integrating energy efficiency and AI-driven technologies—and Al Muna Academy, the first school in Abu Dhabi to achieve Es- tidama 5 Pearl Rating. These projects demonstrate how construction excellence can harmonise with education, sustainability, and national development goals. Championing Sustainability and Innovation A passionate advocate for green construction, Suresh has made sustainability a core driver of CMC’s strategy. The delivery of Estidama 5–rated Al Muna Academy and LEED Gold–certified GEMS School of Research & Innovation represents national milestones in sustain- able learning environments. His projects align closely with UAE Vision 2030, Net Zero 2050, and the Dubai Urban Master Plan 2040, ensuring that every new development contributes meaningfully to the nation’s environmental and social objectives. Execution Excellence and Digital Transformation Known for his fast-track project mastery, Suresh has delivered over 20 accelerated school projects in his career. At CMC, he has embedded a culture of zero-de- lay delivery, robust risk management, and disciplined cost control. Under his guidance, CMC implemented AI-based progress dashboards, and paperless site management systems, transforming sites into data-driven, high-effi- ciency operations. These innovations have enhanced transparency, productivity, and real-time decision-mak- ing across all project stages. People-Centric Leadership Suresh attributes CMC’s success to its people. He has introduced KPI-based performance systems, training programs, and employee recognition platforms that >>> In 2023, Suresh took the helm as CEO of CMC, guiding the company through one of the most remarkable turnarounds in the UAE construction sector.

Page 60

D E S I G N M I D D L E E A S T | N O V E M B E R 2 0 2 5 design-middleeast.com boost morale, accountability, and retention. By fostering a culture of empowerment and continuous improvement, he ensures every team member contributes to CMC’s vision of excellence. Commercial and Financial Turna- round Beyond operations, Suresh has restored profitability and resilience to CMC. Through structured business development, cost optimisation, and prudent financial governance, he has transitioned the company from a recovery phase to sustained growth, establishing it as one of the UAE’s most stable and future-ready construction firms. Building Learning Futures: CMC’s Turnkey Promise for Education For Suresh, education is not merely an industry — it is a lifelong mission. Under his leadership, Chicago Main- tenance and Construction (CMC) has grown into a comprehensive partner for educational infrastructure, of- fering end-to-end, turnkey solutions that take every project seamlessly from concept to long-term operation. At CMC, every journey starts by understanding the educator’s vision. From the first sketch to the final handover, each stage — design, approvals, construction, fit-out, and maintenance — is handled in-house with meticulous attention to detail. This integrated model ensures that schools are not only delivered on time but also crafted to serve the real needs of teachers, students, and the environment. As Suresh often says, “True success lies in creating learning spaces that spark curiosity today and stand strong for generations to come.” Through this holistic, turnkey approach, CMC is doing more than building schools — it is shaping the future of education in the UAE. Vision for the Future Reflecting on his construction philosophy, Suresh emphasises: “At CMC, we believe construction is not merely about building structures—it’s about shaping environments that inspire learning, foster innovation, and endure over time. Every project we undertake reflects our commitment to sustainability, excellence, and a lasting positive impact on the community.” Under his stewardship, CMC continues to set new benchmarks in technical precision, sustainability, and client trust. From leading school projects at GEMS to building an award-winning FM company and now revitalising CMC, Suresh’s journey exemplifies visionary leadership grounded in experience, integrity, and impact. 58 Insight Focus “True success lies in creating learning spaces that spark curiosity today and stand strong for generations to come.”

Page 61

| NOVEMBER 27, 2025 | W DUBAI - THE PALM F&B LEADERS IN 2025 AWARDS FOR EDITORIAL OPPORTUNITIES SEYMONE L MOODLEY +971 4 420 0506 seymone@bncpublishing.net FOR NOMINATION OPPORTUNITIES AJ SINAMBAN +971 4 420 0506 aj@bncpublishing.net FOR SPONSORSHIP ALEX BROWN +971 56 308 2946 alex@bncpublishing.net BOOK YOUR TABLE NOW The Leaders in F&B Awards 2025 celebrates the region’s unstoppable F&B industry. We can’t wait to see you there!

Page 62

design-middleeast.com W ith winter setting in, it’s the perfect time to enjoy the outdoors and host gatherings. Rattan House is set to launch its latest outdoor collection along with the opening of a new showroom in Dubai. The unveiling marks an important milestone for the brand, celebrated for its craftsman- ship, elegant design, and nature-inspired living. The new collection reflects Rattan House’s philos- ophy of harmonising form and function. Each piece is handmade using premium teak and natural fibres, honouring artisanal skill and sustainable practices. From dining sets and sunbeds to fire pits, swings, daybeds, lamps, and rugs, it offers a complete luxury outdoor experience designed to enrich homes, hotels, and restaurants. The new showroom provides an immersive space where visitors can explore curated displays that trans- form terraces and landscapes into timeless retreats. www.rattan-house.com 60 Pick of the Month Luxury Under the Open Sky

Page 63

| Entrepreneur.com | Entrepreneuralarabiya.com F O R S P O N S O R S H I P S A M I R G L O R + 9 7 1 5 5 1 0 9 6 1 6 7 s a m i r @ b n c p u b l i s h i n g . n e t A N N A C H I P A L A + 9 7 1 5 6 3 1 3 8 6 7 3 a n n a @ b n c p u b l i s h i n g . n e t K N O W L E D G E P A R T N E R S | DECMEBER 11, 2025 | W DUBAI - THE PALM > Nominate now < www.ent-awards.com LEADERSHIP A W A R D S2025 I N P A R T N E R S H I P W I T H

Page 64