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design-middleeast.com Interiors and architecture from the Gulf, Levant and beyond RAMI SELO COO OF SEDAR GLOBAL reflects on the 130-year-old family business’ remarkable success in the Middle East and how he intends to grow the brand globally. S E P T E M B E R 2 0 2 3 D E S I G N M I D D L E E A S T THE ULTIMATE CHAIR ZEPH CHAIR BY HERMAN MILLER & STUDIO 7.5 is a must-have workstation addition. AMAZINGLY ADAPTABLE YANDEX COMPANY HQ, Nefa Architects designed an environment that embraces flexbility.

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27232 Homes from AED 1,696,000 * *T&C apply Launching Sequoia, your woodland paradise A peaceful enclave hidden within the woodland. Choose from a range of well-appointed homes, from two-bedroom townhouses to six-bedroom signature villas. Every residence at Sequoia blends nature-inspired design and features with the latest smart home technology, bringing you environmentally friendly convenience and comfort.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 1 14 OP-ED Sustainable innovations Victoria Zaera, responsible of the industrial and energy department in ASCER-Tile of Spain, discusses how sustainability is critical to the industry's development. 16 INTERVIEW Turning vision into reality Julia Ruaud, CEO of NOHM Hospitality, talks about her professional journey, the brand's goals, the latest dining innovations, and how technology is changing the game. 24 PROJECT Amazingly adaptable Yandex Company's HQ in Belgrade, Serbia underwent a major refurbishment, with Nefa Architects leaving no stone left. The outcome embraces openness while also being cosy and unique. 28 SUSTAINABILITY AWARDS 2023 Awards and accolades The Sustainability Innovation Awards 2023, hosted by BNC Publishing on August 31, 2023, at the Sofitel Dubai the Palm, 38 IN CONVERSATION Power of personalisation In conversation with Compass Project Consulting’s Regional Director Construction Management Richard Cushnan discusses the company's beliefs, exciting projects, sustainability, and how an effective team is the key to success. 42 TALKING POINT Food as expression Chef Jason Atherton discusses the opening of his new restaurant Row on 45 in Dubai, which features exquisite interior design by LW Design. 44 REVIEW Soaring high Fahad Abdulrahim Kazim, CEO of Millennium Hotels & Resorts MEA, discusses his professional path, industry challenges, and his constant priority to improve the customer experience. 50 TALKING POINT The rise of 3D printing Badar Rashid AlBlooshi, Chairman of 3DXB GROUP, speaks to Kasun Illankoon on how 3DXB has been formulated in alignment with the UAE’s visionary decree, which aims to construct 25 percent of buildings using 3D printing technology by 2030. 54 REVIEW The ultimate chair Why the Zeph Chair by Herman Miller and Studio 7.5 is a great addition to any workspace. Let’s find out. 58 TRENDS Eye-catching In conversation with Gian Paolo, Co-founder of VISION INDUSTRY, discusses the brand’s newest collaborations and future goals. 18 LEADING THE WAY TO GLOBAL DOMINANCE Rami Selo, COO of Sedar Global, discusses the design philosophy of his family business,

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 6 design-middleeast.com For all commercial enquiries related to Design Middle East, contact our Group Publishing Director JOAQUIM D’COSTA jo@bncpublishing.net | T +971 504402706 All rights reserved © 2023. Opinions expressed are solely those of the contributors. Design Middle East is exclusively licensed to BNC Publishing. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Images used in Design Middle East are credited when necessary. Attributed use of copyrighted images with permission. Printed by UPP S U B S C R I B E subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates T +971 4 420 0506 | F +971 4 420 0196 /designmideast /designmiddleeast FOLLOW US ON @designmiddleeast /designmiddleeast Editor's note CEO WISSAM YOUNANE wissam@bncpublishing.net DIRECTOR RABIH NAJM rabih@bncpublishing.net GROUP PUBLISHING DIRECTOR JOAQUIM D’COSTA jo@bncpublishing.net +971 50 440 2706 EDITOR ROMA ARORA roma@bncpublishing.net ART DIRECTOR SIMONA EL KHOURY MARKETING EXECUTIVE AARON JOSHUA aj@bncpublishing.net DIGITAL MEDIA PRODUCER ALEXANDER BUNGAS Alexandar@bncpublishing.net S ometimes I wonder how time flies and we leap to another edition and awards, but there's another way to look at it: it's a tremendous learning curve for me to understand the market by meeting such amaz- ing people and how they're altering the face of the industry in their own ways. Rami Selo, the COO of Sedar Global, was one such outstanding gentleman I met. He was humble and foresighted. He discussed the history of this 130-year-old brand and how he learned the trade from the greatest at an early age. He aims to take on the world and place the company on the global map after ruling the Middle East with his unique products. Rami has already taken a monumental step towards his aim by collaborating with the MET Museum and displaying his creations that incorporate world-renowned art and history. His story is inspiring and deserves to be told, and I am de- lighted that he has graced the September cover; it is a must-read! Moving on, we have more exciting reads, including an interview with Compass Project Consulting's Regional Director Construction Management Richard Cushnan, as well as the Yandex Company HQ in Serbia, which was renovated by Nefa Architects. This month's Pick of the Month is a practical and stylish shelf from Artisanry. Roma Arora Editor roma@bncpublishing.net

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A workspace for any place Bring movement wherever you go with the new height-adjustable and portable Passport Work Table. hermanmiller.com/passport-work-table

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 8 design-middleeast.com LW Design creates playful and bold vibe for The Lunatic Fringe The manicure/ pedicure chairs were custom-made to meet the exact specifications of the service setup, with swivel manicure tables attached to the chairs’ arms. T he Lunatic Fringe by LW Design is a high-end hair and beauty salon with VIP appeal. The salon de- sign includes quirky and eye-catching components to provide a fully distinct and unforgettable salon experience. To create a feminine take on a members club, with bold and playful accents paired with subtle and soft el- ements, creating an exciting yet serene atmosphere for clients. Stunning ribbed pink onyx wraps around the feature nail bar. Delicately detailed wall panelling runs throughout the salon, with subtle bronze metal inlays. Gorgeous vintage style over- sized chandeliers feature in the main salon, with a quirky trellis wall panelling backdrop. Deep black panelling and a striking gold ceiling coffer bring drama to the VIP room. Throughout the area, there is a strong sense of celebrating femininity in a very beautiful and sophisticated way. The gentle green wall panelling is accented by warm pink blush tones in the curtain fabric and banquette. The Lunatic Fringe aims to make women feel and look beautiful, and to leave them feeling distinct and confident. Exact ergonomics were critical to ensuring that services were delivered effectively and that customers were comfortable during their treatments. LW Design intended to provide the utmost sense of well-being while also offering a completely distinct and un- conventional experience. The designers were mindful of the short schedules and item lead times. Designers prompt- ly provided feedback on several pro- totypes during the design process to keep the site moving forward. Attention to detail was key, especially with the materials used. Designers en- sured that all elements were rightfully considered. They retained a simple colour palette to keep the salon from feeling overly complicated and busy. Soft green panelling and fresh mosa- ic marble flooring are offset with the warmth of the subtle pink stone in the onyx bar, bronze metal finishes and blush fabrics. News

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 9 The brand’s essence is enhanced by the warm material palette. The end result is one of tranquillity, peace, and elegance. O FFICE 313’s most recent pro- ject is Beautique in Kuwait, a high end salon specialising in hair and nail treatments. This Beautique branch is the second branch created by OF- FICE 313. This newest branch aims to serve a new range of clients who want a quieter option to the downtown branch. The second Beautique branch’s design approach was a continuation and extension of the brand’s design identity. The team as a whole intended to investigate the concept of real separation. A place where con- sumers may unplug and unwind from the stresses of everyday life. Beautique’s latest location, located in a relative- ly peaceful and outlying neighbourhood, aims to offer a new range of clients who want a quieter option to the city branch.Because it is located in a reasonably peaceful neighbourhood, thedesign presents itself as a gentler, calmer experience that blends in with the suburban fabric. Working with an atypical layout, the key chal- lenge was to create a place that provides harmony and space mobility while still preserving privacy. The second Beautique branch’s design approach was a continuation and extension of the brand’s design identity. We wanted to investigate the con- cept of actual separation as a group. A place where consumers may unplug and un- wind from the stresses of everyday life. The key design issue was to arrange all of the functionality in a way that was both aesthetically pleasing and functional. Because of the peculiar space configuration, this was extremely tough. After several revisions, we created a series of vaults that enhance function while also distin- guishing each distinct place. The project’s interior is split by a series of selected vaults. We were able to use the odd layout and offer a sense of fluidi ty and order to a very unorganised area by using the vaults as the defining element. The vaults have storage space, shelving, and hidden lighting that illuminates the space below gently. The salon fea- tures curved chairs, shelves, and mirrors. The project is divided into three major sections: reception, acrylic tables, nail therapy stations, and hair stations. The material palette for the project includes white-cast concrete, Stucco, and natural stone. OFFICE 313 provides a calm and holistic setting for Kuwait’s Beautique, a high-end salon design-middleeast.com Image courtesy Mohammad Taqi Ashkanani

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 10 design-middleeast.com News Design Infinity collaborates with Emirates Environmental Group on CSR and sustainability initiatives Design Infinity is also the first interior design company in the UAE to achieve SUPERBRAND status. D esign Infinity is excited to announce its participation in the Emirates En- vironmental Group (EEG), a major environmental organisation in the United Arab Emirates. Design Infinity is the first interi- or design and fit-out company to become a member of the esteemed Emirates Environ- mental Group (EEG). This milestone signifies the organisation’s unwavering commitment to sustainability and environmental stewardship in the industry. Commenting on the membership Pratap Men- donca, Managing Partner of Design Infinity said: – “By joining forces with EEG, Design Infinity is taking a significant step towards promoting sustainability and environmental consciousness within the design industry. With a shared vision of creating a greener and cleaner future, Design Infinity will now aim to integrate sustainable practices into its design processes, materials selection, and project execution.” Geetha Nayak, Managing Partner of Design Infinity added: “Through this partnership, Design Infinity will actively contribute to EEG’s initia- tives, participate in environmental campaigns, and collaborate with like-minded individuals and organizations to drive positive change. Togeth- er, Design Infinity and EEG are committed to building a more sustainable and beautiful world for generations to come.” Habiba Al Mar’ashi, Chairperson/Founder of Emirates Environmental Group commented, “I extend my heartfelt commendations to Design Infinity, an esteemed corporate member, for its steadfast and unwavering commitment to en- vironmental sustainability. Guided by visionary leadership, the company has consistently placed environmental stewardship at the forefront of its priorities, resulting in tangible accomplishments. The achievements of Design Infinity stand as a shining beacon of hope and inspiration, setting a high standard for others in the industry to emulate.” As a part of the ‘Recycle, Reforest Repeat’ campaign by EEG which was held from 17th June 2023 until 23rd July 2023, Design Infinity contributed to recycle paper, in order to combat desertification and drought. EEG in this campaign collected a total of 183,297 kg of Paper for recycling from several partici- pants. Design Infinity collected 10,700 kg paper and is now thereby eligible to plant 10 trees under the “For Our Emirates We Plant” banner on 23rd December 2023. EEG has thus helped Design Infinity to be a part of the green commu- nity and to combat climate change. Earlier this year Design Infinity’s new office re- ceived a LEED Platinum certificate. The new of- fice possesses several sustainable features such as sustainably procured materials, use of water efficient fixtures, achieving 90% of daylight in regularly occupied spaces, and 100% utilisation of low volatile organic compounds in our office.” Design Infinity last year, announced a compli- mentary LEED Certificate for their clients. De- sign Infinity is the first company in UAE to offer 2 year DLP for clients.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 11 OMNIYAT reveals AVA’s latest developments at Palm Jumeirah, Dorchester Collection, Dubai With services managed by global hospitality brand, Dorchester Collection, AVA at Palm Jumeirah is one of OMNIYAT’s architectural masterpieces that act as living canvasses for the wishes and ambitions of the world’s most discerning. O MNIYAT unveils exclusive details about the engineering technique of its continuing masterpiece, AVA at Palm Jumeirah, Dorchester Collection, Dubai, which was recently awarded to Innovo Build, one of the UAE’s largest specialist high-end contractors. The architects and engineers of AVA at Palm Jumeirah have shared intricate details behind its unconventional steel structure, allowing them to curate a distinct structure for seamless living without boundaries. Using a steel structure for this one-of-a-kind-tower in-lieu of the traditional concrete structure will enable thinner columns and beams across its dramatic spans, enabling the ‘sloping’ tower forms of the graceful design. Testing the limitless possibilities of engineering, AVA at Palm Jumeirah’s façade elements will reach unprecedented architectural standards with impressive floor to ceiling sliding doors to the main terrace area, curved glazing panels that align with the floor plate, all with the highest quality specifications to maintain both thermal and acoustic requirements. Further, its steel structure is expertly designed to incorporate large, cantilevered terraces — exclusive to each individual resident’s curated living space. AVA at Palm Jumeirah is being created on the first premium plot on Palm Jumeirah, next to OMNIYAT One at Palm Jumeirah, Dorchester Collection, Dubai. It will be home to 17 curated living spaces which will include a phenomenal 4-level Sky Palace that was recently sold for AED220 million. With one residence per floor, each with its own private pool, AVA at Palm Jumeirah affords complete individuality, premium comfort, and privacy.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 12 design-middleeast.com N orth 51 Consulting announces the completion of an iconic project EL&N Yas Bay Abu Dhabi that brings vibrancy and innovation to the emirate’s culinary landscape. Natasha Abbas, Project Director of North 51 Consulting, oversaw the creation of EL&N Yas Bay Abu Dhabi, a gorgeous café that perfectly integrates art, gastronomy, and design The team transformed the café into an Instagrammable paradise that catches hearts at first glimpse, working with Nikki Bisiker Interior Design, who designed the café from pre-concept through final detail design, and Blue Camel Design, who undertook full interior fit out of the works. EL&N Yas Bay Abu Dhabi is a haven for coffee lovers and Instagram enthusiasts alike. With its distinctive pink hues, captivating design elements, and meticulously curated aesthetics, the café provides a sensory experience like no other. Natasha’s leadership ensured that EL&N Yas Bay Abu Dhabi achieved its full potential, surpassing expectations and delivering a seamless blend of design, construction, and gastronomy. Her commitment to perfection was evident in every detail, from managing complex strategies in terms of contracts and fit-out execution. “Our commitment to innovation and execution is reflected in EL&N Yas Bay Abu Dhabi. Bringing creativity, functionality, and innovation to every project we complete is something we take enormous pride in” states Natasha Abbas, Project Director of North 51 Consulting. News North 51 Consulting completes the Instagrammable EL&N Yas Bay Abu Dhabi project The Dhow-shaped coffee counter dessert, cascading flowers, exquisite chandeliers, and plush textures create an ambiance that invites guests to indulge in both coffee and desserts, all while being enveloped in elegance.

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RAKCERAMICS.COM Imagine a space where your inspiration can run free. A world that tells your own story, every single day. At RAK Ceramics we help create the perfect living space, for you and your loved ones. Imagine your space. IMAGINE YOUR SPACE

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 14 design-middleeast.com 14 innovations S ustainability has long been a top concern in the creation of smart cities, aligning with the global push to cut carbon emissions. The Middle East area has made tremendous advances in con- struction and design, inspiring global creativity in addressing environmental issues. One area of particular importance in the construction industry is the Spanish Ceramic sector, which is leading the way in producing truly sustainable tiles. These tiles offer not only cost-effectiveness and durability but also envi- ronmental friendliness, benefiting both the infra- structure and its occupants. The rising demand for Spanish Ceramic tiles in recent years has been driven by their known durability and energy economy, resulting in a lower environmental im- pact. However, the pursuit of sustainability does not end there. The Spanish ceramic tile sector has the opportunity to incorporate more char- acteristics that fit with net-zero goals through continual innovation and design advancements. Embracing digital innovation and reducing energy usage The global Ceramic Tiles Market was estimated at USD 227.9 billion in 2023 and is expected to witness a CAGR of 7.1% from 2022 to 2027. Known to be an energy-intensive industry, Spanish manufacturers of ceramic tiles are Victoria ZAERA responsible of the industrial and energy department in ASCER- Tile of Spain, discusses how sustainability is critical to the industry's development. Sustainable OP-ED

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design-middleeast.com 15 harnessing the power of digital innovation to minimise energy consumption. And due to the current environmental situation and the responsibility of the construction market, the ; Spanish ceramic tile makers have a responsibility for sustainability and innovation which is being one of their priority issues. In the Middle East region particularly, this industry is increasingly leading a trend for integrating interior design to enhance up the sustainable drive. Widely used in resi- dential and commercial projects, Spanish ceramic tiles dominate the design game for their aesthetic appeal, durability, and versatility. With such impressive dynamics, ceramic tile manufacturers are paving the way for a greener future that goes beyond the obvious carbon footprint. The crosso- ver to digital printing is revolutionising the design possibilities by allowing intricate patterns, realistic textures, and replication of various materials like wood and stone without much of a carbon footprint drill. Whether it´s tech-enabled walkthroughs of projects for client previews or the latest technology to offer a variety of choices within the realm of sustainability; the Span- ish ceramic tile industry, Tile of Spain, is putting its best plan forward for the Middle East’s net-zero targets. Responsible resource consumption Undoubtedly, manufacturers should prior- itise eco-friendly practices, incorporating the use of recycled materials and obtaining certifications to validate their commitment to sustainability. Rethinking current man- ufacturing processes is another crucial step towards reducing environmental impact. Implementing initiatives such as repurposing remnants as raw materials for new products can significantly reduce waste generation. It is also important to recover as much clay waste as possible before firing to minimise the need for virgin raw materials and decrease environmental impact. In terms of water usage, it is worth noting that 80% of the water used during Spanish ceramic tile manufacturing evaporates, while the remaining 20% can be recycled and reused to achieve zero water dis- charge. Developing reclaiming methods and utilising slurries and water-based sus- pensions can be effective in replacing the water previously required in the manufac- turing process, thereby minimising dumping. Study sustainability for enhanced net-zero vision A product's environmental profile through- out its lifecycle must be examined from a global perspective in order to increase sustainability. When a product uses its raw resources effectively and has a minimal impact on the environment over the course of its life, it is said to be environmentally friendly. Additionally, it must perform flaw- lessly without providing a risk during usage, and when disposed of or recycled, it must have no negative effects on the environ- ment. Leading by example, the Spanish ceramic tile industry has analysed the production process of ceramic tiles for decades and pioneered obtaining the first Environmental Product Declarations (EPDs). The Environ- mental Product Declarations are Type III labels according to the ISO 14020 standard, which provides information on the environ- mental impact of a product throughout its lifecycle. While the certification system is currently voluntary, it is likely to become an integral feature in promoting the competi- tiveness and environmental awareness of brands globally. Advancing sustainability through industry leadership The Spanish ceramic industry is renowned for its unwavering commitment to sustain- ability and its remarkable energy efficiency ratios, outperforming other tile sectors internationally. Through dedicated efforts, the Spanish industry has embraced inno- vative techniques to optimise traditional processes, placing a strong emphasis on eco-friendliness. As a result, it has achieved the highest energy efficiency ratio per unit of output among global tile industries. Spain and Italy are both leaders in energy efficiency in ceramic tile manufacture, out- performing the rest of the European Union. Their commitment to sustainability has enabled them to thrive in terms of reduc- ing environmental impact and optimising resource utilisation. An environmentally friendly product has low raw material consumption, a small en- vironmental imprint, high functionality, and poses no risks during use or disposal. Tile of Spain, a Spanish ceramic tile company, is an excellent example of a sustainable material that prioritises these factors, assuring a sustainable and responsible approach to product creation. D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 In terms of water use, it is worth noting that 80% of the water used in the production of Spanish ceramic tiles evaporates, while the remaining 20% can be recycled and utilised to reach zero water discharge.

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16 design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 JULIA RUAUD CEO OF NOHM HOSPITALITY, TALKS ABOUT HER PROFESSIONAL JOURNEY, THE BRAND'S GOALS, THE LATEST DINING INNOVATIONS, AND HOW TECHNOLOGY IS CHANGING THE GAME. Turning Vision into You have an interesting career path; could you tell me about it? My desire to create one-of-a-kind dining concepts has always driven me. With my finance degree, I was able to understand the world of hospital- ity through a business lens, which has given me an eye for developing creative concepts that are successful in the sector today. My career began when I was in university, and I worked in a variety of positions ranging from waitressing to hostessing to bartend- ing. From here, I moved on to work at Bâoli international, Billionaire, and many other venues where I was able to skillfully elevate revenues and manage operations. With time, I moved on to Provocateur in Dubai as a Relations Director, then to Billionaire as the Operations Director, and finally to Vonston Group in Geneva as the Managing Director. Finally, in 2023, I became CEO of NOHM Hospitality. What drew you into the hospitality industry? My love of eating and travel has been the main inspiration behind my profession. I enjoy gathering unusual experiences from all around the world and all the cuisine I've had from dif- ferent cultures, which I can all relate to the brands I've worked on. I've been able to bring my passion for interior design and want to assist the younger generation in achieving their goals to the roles I've held while working to either develop new concepts or the team members. Interview Reality BY ROMA ARORA NOHM HOSPITALITY, is excited to bring and premiere in Dubai the internationally recognised French (Cannes) concept, Bâoli.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 17 What led to the establishment of NOHM Hospitality? Dubai is a tremendous hospitality hotspot; new restaurants, bars, lounges, and clubs emerge every day, and we wanted to provide a fresh viewpoint to the business. We intended to de- liver new and unique experiences through new venus, thus the Founder of NOHM Hospitality formed this hospitality group, with myself at the helm. What is your primary design goal for NOHM? At NOHM Hospitality, we try to bring to life the vision of our clients, or ours, to life through different design elements that reflect the core of the brand, from homegrown concepts such as MEDA and Miss Tess, to world renowned brands like Bâoli. Our next major design project will be the release of Bâoli in the first quarter of 2024. With this project, we are introducing a sanctuary and rainforest to Dubai, where guests may roam from the beach to the pool or restaurant and feel as if they are in another country. It's something that hasn't been done on this size in Dubai before, so we're excited to welcome everyone into this one-of-a-kind experience once it's open. How will Bâoli differ from other dining concepts in the region? Bâoli will be offering contemporary Japanese cuisine that includes classic Japanese meals as well as those that are contemporary with a twist. We'd prefer to keep it a surprise for the time being while we work out the fine details, but it'll be something to look out for once it's done. Where do you find your design inspiration? I spend a lot of time travelling around the world, so I'm constantly in and out of expensive hotels and restaurants. It keeps me always on my toes, observing how different concepts market themselves, how they utilise design to promote them- selves, what food is available on different menus, and so on. What are the key challenges the hospitality industry is facing at the moment? What I see happening in Dubai is that even with the fierce competition there is and all the many restaurants or bars that open every day, there is a huge repetition of the same concepts. We see many of them opening with the same menu offerings as their competitors, and each one becomes more overpriced than the last. I think it’s time we start building brands that offer a fresh perspective, and a unique concept that stands out from the rest. How is technology playing a role in the industry? In recent years, we have seen an influx of new operators entering the market, offering a range of products specifically tailored to the F&B industry utilising technology in new ways. These technologies have helped to innovate and provide more insight across the sector, from increased consumer outreach and database metrics to better control over inventory manage- ment, ordering, and cost control. NOHM HOSPITALITY, based in Dubai, brings together a team of F&B experts with extensive knowledge of the hospitality industry.

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18 design-middleeast.com 18 Cover story D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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design-middleeast.com 19 D E S I G N M I D D L E E A S T | M AY 2 0 2 1 Global Rami Selo, Chief Operating Officer (COO) of Sedar Global, discusses the design philosophy of his family business, how he was drawn to the business at a young age, the latest offerings, and how he believes strongly that technology can be used to attract potential clients—Gen Z, and his vision of putting the brand on the global map. BY ROMA ARORA I t's one of the few companies that is synonymous with the region's advancement, and for Rami Selo, COO of Sedar Global, it's been a fruitful and fulfilling journey, and seeing the evolution of design across residential and commercial spaces over the past several years is a fantastic achievement. When it comes to blinds, curtains, drapes, shades, wallpapers, and folding doors, Sedar Global is the only name that comes to mind. This is the influence it has made in the region with an extensive range of designer products and international collabo- rations. Rami's early involvement in the design indus- try stems from the fact that he was raised in a business family. His father would take his broth- ers and him to the factory and several ateliers throughout the world to see how the design and fashion worlds changed. This drew him to the design industry, which he knew he wanted to follow and establish a name for himself in. Rami shares: "I graduated with a degree in Interior Design from the American University in Sharjah. I have been with Sedar since 2006, and since then embarked on various ventures within the com- pany, leading processes such as manufacturing, operations, and strategic planning in addition to leading design innovations. I’m passionate about understanding design variations and global trends within our field. For over 130 years, Sedar Global has been an iconic brand strongly es- tablished in the heart of the Middle East. I come from the founding family of Sedar, and since >>> Leading the way to dominance D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 RAMI SELO, COO of Sedar Global, believes that moving with the times and understanding the business and clients' needs are important to success.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 20 design-middleeast.com joining the company, I've seen how our brand transforms residential and commercial places all around the region. So, one of the most significant questions we asked Rami was, "What is the recipe for this incredible growth and success?" He then quoted: “Our commitment to offering the finest window fashion in curtains and blinds as well wallpapers have set new standards in the industry. We've not just furnished spaces but have significantly contributed to the evolution of interior aesthetics in the Middle East because we have been around for a long time, we are seen as trend setters in the industry by assuring a business model that continues to focus on high quality lifestyle prod- ucts, stock list of in demand global brands and providing what Sedar have become best known for – their “golden service” with delicate custom- er care, on-time delivery, follow up and ultimate- ly a customer centric attitude.” Sedar Global has reinvented itself several times over the past 130 years, matching and attempting to stay ahead of its clients' shifting objectives and tastes. Surprisingly, the com- pany began as a hardware store for spare parts before evolving into its first window covering, the vertical blind. The goal was to provide a practical solution for sun protection as well as privacy. Rami recalls proudly: “Actually, many people in the region referred to the vertical brand as ‘Sedar’ in the same way people now- adays refer to “Kleenex” as a napkin. Later, the folding door and roller blind were introduced and shortly after with customers shifting to focussing more on aesthetic yet practical solutions fabric curtains and blinds were intro- duced into our product lines.” Sedar has always been a brand that focus- es on lifestyle rather than just products or services, which is why, in addition to develop- ing their product and service lines, the entire family and team has focussed their efforts on ensuring that the shopping experience moves with the times. Rami believes in the power of technology, stating, "Most recently, we have rolled out a new look and feel throughout a number of stores across the GCC to give a more friendly and approachable visual identity for consumers." Our e-commerce has also been updated, with the addition of a virtual store and a high-end-to-end shopping realis- tic VR experience." T he design philosophy of Sedar resonates intimately with the rich tapestry of Middle Eastern tradition. They are inspired by local architecture, traditions, and land- scapes, as well as favoured colour palettes, which they then translate into exquisite textiles and finishes. The best part is that their collections are a harmonic mix of old and new. Rami explains: "Echoing the region's preference for opulence but with contrasting lines that offer subtleness and modernity. We always keep up to date with the latest interior trends by attending key exhibi- tions and talks throughout the world. Our team of skilled designers attend these exhibitions to ensure our products remain on trend and contin- ue to appeal to the progressing tastes of current customers whilst attracting future generation consumers." Rami believes that GCC clients have high stand- ards and distinct preferences. While meeting their Cover story Decorate your home in a unique way this year with Sedar's pinch pleat curtains and drapes that will impress all of your guests.

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design-middleeast.com 21 D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 changing tastes is difficult, it is also rewarding. "With a clien- tele that has very high expec- tations, especially those paying for premium products, we are always expected to be at the top of our game, so their deep appreciation for quality and aesthetics drives us to elevate our offerings constantly," he asserts. According to Rami, the cre- ative process is critical to the success of a product and thus the project. Extensive mar- ket research, brainstorming discussions, an awareness of current trends, and a thor- ough dive into Middle Eastern aesthetics are all part of his process. "Our teams work to- gether to bring these concepts to life. We recognise that each market has its own set of inter- ests and tastes. Some markets like more detailed and intricate patterns, while others prefer minimal and contemporary designs. We always strive to ensure that every product em- bodies Sedar's promise of lux- ury and quality, and is always designed with our customers in mind," Rami explains. S edar Global is known for its collaborations with renowned designers and artists; we asked Rami how these collaborations have benefited the brand's product variety and global image. He shares: "These collaborations have infused fresh perspec- tives into our collections, ensuring our range is glob- ally relevant while retaining regional charm." We are proud of our collaborations with Somfy, Swarovski, Armani, Versace, Missoni Home, Karl Lagerfeld, and many other worldwide companies." He then goes on to divulge some details about their historic collaboration. "Our soon-to-be-announced relationship with the MET Mu- seum will be a monumental step for Sedar, incorporating world-renowned art and his- tory into our product ranges. By incorporating aspects from the MET's historic collections into our designs, we've per- fectly merged timeless artistry with current interior fashion. These collaborations not only boost our brand's global reputation, but they also strengthen Sedar's commit- ment to fusing culture, legacy, and luxury in every produc- tion, while also expanding our catalogue as a brand syn- onymous with international standards,” tells Rami. He talks about the styles and trends that are making waves in the industry. Rami says: “Our most recent collections are characterised by basic, less patterned contempo- rary designs. Curtain and blind textiles that incorporate minimalism principles have become fashionable in >>> TOP These cushions are the result of a collaboration between Sedar Global and Swarovski; they can enhance your home design and create a cosy, inviting ambience. BOTTOM After catering to the window and wall décor industry for 130 years, the award-winning interior label Sedar Global introduces a brand-new in-store upholstery service for the UAE market.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 22 design-middleeast.com neutral and earthy tones of linens and cottons. Customers want to optimise daylight while also providing shade in their homes. Aesthetically, consumers want to embrace simplicity and func- tionality in their living spaces, which has led to an increase in demand for Somfy, our automated window décor technology. This window style pairs well with contrasting textures; most recently, we released an uber luxurious collection of wall coverings that represent this trend, with the interwoven natural fibres providing a tremendous tactile sensation.” T he company is pushing the frontiers of wall covering lines with designs available in wicker, straw, grass-cloths, and silks with practically any design. “We continue to appreciate bringing the outdoors in; biophilic-inspired design is difficult in desert locations, but our wallpaper collections with nature-inspired graphics provide a pleasant reprieve and diversion from cityscape. We are seeing consumers experimenting with dopamine hits of colour within interiors again in 2023, and have added pastel and candy hues to upholstery and fabric lines to tap into a trend that has largely seen a resurgence in interiors due to its coverage on social platforms like TikTok,” observes Rami. The most recent addition to Sedar Global's product services for sum- mer 2023 is upholstery, which was established due to industry need for sustainable interior choices. When it comes to renovating house décor, consumers can be more eco-con- scious by transforming existing furniture. Rami shares with enthusiasm: “Our new upholstery service pilots in the UAE, and is a natural extension of our commitment to offer compre- hensive interior solutions. The new service has been created in part to the industry demand for sustainable interior choices, reupholstery is the ultimate commitment to recycling and reusing pre-loved furniture. We will soon expand the service to other GCC countries. Customers can stop by our store, choose from a wide variety of upholstery fabrics and then leave the rest to us. We will transform their furniture ensuring a seamless design flow in their spaces." Rami understands that the market in which he operates is competitive, but he has learned from the best throughout time to thrive and lead. He observes that the Middle East mixes rich culture with rapid growth, resulting in a wide range of interior design needs. This means that there will be a lot of competition as firms try to suit both old and new wants. Sedar Global caters to both. He ex- plains further: “Our main customers are quality oriented individuals with an interest in maintaining levels of aesthetics. Top design companies work with us, and big venues like hotels, schools, hospitals, and gov- ernment buildings pick our services. We succeed by mixing traditional values with modern styles. Given this dynamic landscape, competition is fierce as brands strive to cater to both heritage and innovation. What sets us apart from the competition is that we provide comprehensive services ranging from manufacturing to deliv- ery and installation after the sale.” Fashion is continuously changing, and so are the audience's behaviours. He knows that their biggest task will be to anticipate, adapt to, and lead design trends in order to stay the first choice for their clients. He goes on: “Gen Z are our next potential clients, and because of their nature, we need to emphasise the personalisation part of Sedar, as GenZ is more concerned with self-expression, personalisation, and art. With the rise of e-commerce, our biggest challenge is to adapt and streamline the journey for our customers, especially because the nature of our products and all the in- tricate detailing that goes into them, customers still prefer to order online so we are finding ways to bring our store experience to them. The challenge would be translation of the Sedar experience online through a virtual metaverse experience making it difficult due to the nature of our products.” In future, Rami sees Sedar broaden- ing its horizons even further, influ- encing global design narratives while remaining true to its Middle Eastern roots." As for me, I wish to continue to nurture innovation, ensuring that Sedar is synonymous with luxury and avant-garde design in the world of interiors.I want to expand the concept of a one-stop shop, with its unique concept of full-service offerings, high-quality products and brands, taking it beyond the Mid- dle East, and advancing the Sedar experience on a global scale," Rami concludes on an upbeat note. Cover story The main action takes place at Sedar Global factory.

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 23 Foundation Partners Destination Partner Sponsored by Co-Organised by Cityscape Global, the real estate show revolutionising the way we see property, is coming to Saudi Arabia Created for the entire real estate ecosystem to learn, network and invest, experience cutting-edge technologies to forward-thinking sustainable design at the biggest property exhibition that pushes the boundaries of future living. 10 - 13 September 2023 Riyadh Exhibition & Convention Center Malham - Kingdom of Saudi Arabia Scan here to register for your free pass @csglobalksa cityscapeglobal.com

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 24 design-middleeast.com 24 Yandex Company's HQ in Belgrade, Serbia underwent a major refurbishment, with Nefa Architects leaving no stone left. The outcome embraces openness while also being cosy and unique. Amazingly Adaptable Project design-middleeast.com

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 25 Images courtesy of Ilya Ivanov 25 design-middleeast.com

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26 design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 Project N efa Architects was tasked with renovating and re- designing the new Yandex Company headquarters. The five-story building inside a residential block was originally planned as a hotel before being given to the tech company with the requirement of merging the office into its surroundings as seamlessly as possible. The new workplace can accommodate 470 team members with varying work schedules. The flexible and dynamic en- vironment must be adaptable to a variety of applications, bringing together people who work from home and those who work full-time in an office. The client developed an elaborate brief representative of the company values and provided for the specific ergonomic and sound isolation requirements. The brief laid the framework for the design of each and every workspace, taking into account the unique features and sizes of each room. To accommodate the grow- ing number of visiting team members, the programme features an extra-large co-working space. The facility was divided into halves for the convenience of team members with varying work schedules, with two floors housing the co-working area and the other two reserved for individuals based permanently in Belgrade. The main workplace areas are open spaces with an understated and minimal- istic design aimed at shutting out every possible distraction while prioritising the day-to-day well-being and psychological comfort of the employees. A teleport corridor runs through every floor, leading to common spaces with a very different vibe: the functional, basic workspace areas are juxtaposed with sci-fi meeting rooms, lounge areas, and coffee points, each featuring different combina- tions of bright colours, textures, materi- als, and laid-back design solutions. These dissimilar areas with their diverse references are connected by the over- arching idea of creating fantasy worlds consisting of open, friendly, and vibrant spaces with diverse programmes. Some of the highlights include a meadow lounge room complete with pixel clouds, a space- ship with shiny fittings and ring seats as well as a crazy jungle with striped cosy sacks of every shape and mirrored pillars. The office provides a range of calm, se- cluded spaces for individual work, online meetings, and conferences, in addition to workstations, coffee spots, leisure areas, and meeting rooms. >>> The flexible and dynamic environment must be adaptable to a variety of applications, bringing together people who work from home and those who work full-time in an office. MANUFACTURERS AND PARTNERS Surface area: 4500sqm Furniture partners: Flai, Snug Furniture solutions: Sancal, True Design, Pedrali, PROSTORIA Lighting partners: RIZ project, Lighting solutions: Artemide, ZeroLight, Muuto, Riz Project Flooring: Tarkett Custom-made items: Riz Project, Flai, Snug 26

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design-middleeast.com 27 D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 Software developers' work patterns are character- ised by a number of repeating scenarios, including hours spent in front of a monitor, individual or group video conferencing, and offline personal encoun- ters. The complex, flexible environment allows for the construction of "third spaces" within the office, where employees can move between jobs, relax, and change locations numerous times per day to avoid repetitions. The office is not only people-friendly: The overrid- ing concept of openness and cordiality includes not only employees or guests, but also their pets. The flooring is stain-resistant, and one of the balconies has been converted into a dog-walking area

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 T he Sustainability Innovation Awards 2023, hosted by BNC Publishing on August 31, 2023, at the Sofitel Dubai the Palm, commended sustainability initiatives and projects across all business sectors in the Middle East. The Sustainability Innovation Awards celebrated companies that have demonstrated exceptional commitment to sustainability in a variety of industries including construction, real estate, architecture, design, logistics, transport, energy, hospitality, and others. Organised in association with Platinum Partner Al Masaood, and Category Partners Fluidmeet and Numai Real Estate, the event brought together industry leaders, innovators, and changemaker who are committed to shaping a sustainable corporate future in the Middle East. Awards & Accolades Awards 2023 Real Estate design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 28 Awards & accolades

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 BNC PUBLISHING CEO Wissam Younane WINNERS of Sustainability Innovation Awards 2023 SUSTAINABILITY LEGAL PIONEER AWARD / Ashish Mehta & Associates INNOVATIVE ENERGY PROJECT OF THE YEAR / Shams+ Power Project Al Masaood SUSTAINABLE CONTRACTOR OF THE YEAR / Sobha Constructions INTEGRATED UTILITIES COMPANY OF THE YEAR / Marafiq VISIONARY LEADER OF THE YEAR / Sultan Batterjee IHCC SUSTAINABLE FACILITIES MANAGEMENT COMPANY OF THE YEAR / Farnek ECO-CABLE: GREEN COMPANY OF THE YEAR / Oman Cables Industry WOMAN PROFESSIONAL OF THE YEAR / Dr. Maryam Al Ficociello, Group Chief Governance Officer, Red Sea Global SUSTAINABLE HOTEL GROUP OF THE YEAR / Fairmont Hotels and Resorts SUSTAINABLE INITIATIVE OF THE YEAR (HOSPITALITY) / Rixos Group SUSTAINABLE MIXED-USE DEVELOPMENT PROJECT OF THE YEAR / Red Sea Destination KEO International Consultants NATURE CONSERVATION AND BIODIVERSITY ENHAMCEMENT AWARD / IFZA ELECTRIC VEHICLE TRUCK LAUNCH OF THE YEAR / Al Masaood (CVE) ENVIRONMENTAL IMPACT CHAMPION AWARD / Greener by IHCC SUSTAINABLE FIT-OUT PROJECT OF THE YEAR / Airtel Design Infinity CEO OF THE YEAR (DEVELOPER) / John Pagano, Group CEO, Red Sea Global RETROFIT PROJECT OF THE YEAR / Discovery Gardens -56 Buildings Retrofit & Refurbishment of AC works, Bin Dasmal Engineering Technologies & Management Co. LLC ENERGY PROJECT OF THE YEAR / 100 MW Green Hydrogen Plant Orascom Construction SUSTAINABILITY LEADER OF THE YEAR / Farah Naz, Director of Innovation and ESG, Aecom RENEWABLE ENERGY OF THE YEAR / Joumana Hosri, CEO Middle East, Sacotel Znshine URBAN MOBILITY TRANSFORMATION AWARD / Cafu SUSTAINABLE 3D PRINTING COMPANY OF THE YEAR / 3DXB Group ECO-FRIENDLY PROFESSIONAL OF THE YEAR / Laure Russier, Middle East Director for Environment, Water and Port and Energy, EGIS Group GREEN CONSULTANT COMPANY OF THE YEAR / Aecom SUSTAINABLE INDUSTRY LEADER OF THE YEAR (IN LOGISTICS) / Hani El Tannir, CEO, Al Masaood Group Industrial SOFTWARE/DIGITAL SOLUTIONS PROVIDER OF THE YEAR / HITEK Services MOST INNOVATIVE SOLUTION / FUGRO ZERO PLASTIC INITIATIVE OF THE YEAR / Nothing Phone GREEN PORTS COMPANY OF THE YEAR - Abu Dhabi Ports design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 29 PHOTOGRPAHY: FAROOQ SALIK

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30 30 Awards & accolades SUSTAINABLE INDUSTRY LEADER OF THE YEAR (IN LOGISTICS) Hani El Tannir, CEO, Al Masaood Group Industrial INTEGRATED UTILITIES COMPANY OF THE YEAR – Marafiq SUSTAINABILITY LEGAL PIONEER AWARD Ashish Mehta & Associates INNOVATIVE ENERGY PROJECT OF THE YEAR Shams+ Power Project Al Masaood design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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SUSTAINABLE FACILITIES MANAGEMENT COMPANY OF THE YEAR - Farnek VISIONARY LEADER OF THE YEAR - Sultan Batterjee IHCC WOMAN PROFESSIONAL OF THE YEAR Dr. Maryam Al Ficociello, Group Chief Governance Officer, Red Sea Global SUSTAINABLE CONTRACTOR OF THE YEAR - Sobha Constructions design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 31

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com NATURE CONSERVATION AND BIODIVERSITY ENHAMCEMENT AWARD - IFZA SUSTAINABLE HOTEL GROUP OF THE YEAR - Fairmont Hotels and Resorts ELECTRIC VEHICLE TRUCK LAUNCH OF THE YEAR - Al Masaood (CVE) SUSTAINABLE INITIATIVE OF THE YEAR (HOSPITALITY) - Rixos Group 32 Awards & accolades design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com SUSTAINABLE FIT-OUT PROJECT OF THE YEAR - Airtel Design Infinity RENEWABLE ENERGY OF THE YEAR - Joumana Hosri, CEO Middle East, Sacotel Znshine SUSTAINABLE MIXED-USE DEVELOPMENT PROJECT OF THE YEAR - Red Sea Destination KEO International Consultants ENVIRONMENTAL IMPACT CHAMPION AWARD - Greener by IHCC ENERGY PROJECT OF THE YEAR - 100 MW Green Hydrogen Plant Orascom Construction 33 design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com SUSTAINABILITY LEADER OF THE YEAR - Farah Naz, Director of Innovation and ESG, Aecom CEO OF THE YEAR (DEVELOPER) John Pagano, Group CEO, Red Sea Global RETROFIT PROJECT OF THE YEAR - Discovery Gardens 56- Buildings Retrofit & Refurbishment of AC works, Bin Dasmal Engineering Technologies & Management Co. LLC URBAN MOBILITY TRANSFORMATION AWARD - Cafu 34 Awards & accolades design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com GREEN PORTS COMPANY OF THE YEAR - Abu Dhabi Ports MOST INNOVATIVE SOLUTION - FUGRO ZERO PLASTIC INITIATIVE OF THE YEAR - Nothing Phone 35 design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 SUSTAINABLE 3D PRINTING COMPANY OF THE YEAR - 3DXB Group

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com ECO-FRIENDLY PROFESSIONAL OF THE YEAR - Laure Russier, Middle East Director for Environment, Water and Port and Energy, EGIS Group GREEN CONSULTANT COMPANY OF THE YEAR - Aecom ECO-CABLE: GREEN COMPANY OF THE YEAR - Oman Cables Industry 36 Awards & accolades design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 SOFTWARE/DIGITAL SOLUTIONS PROVIDER OF THE YEAR - HITEK Services

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 37 Libera is a modular and adaptable lighting system that represents a major breakthrough in the field of linear lighting. Libera does not conform to a linear illumination model but enables creative freedom in composition and a personal interpretation of light. The three components of the system, the light rod, joint and base, are integrated seamlessly to create a unified whole. Each part is carefully crafted with formal intent. Libera can be used freely in any indoor setting, from offices to homes. Libera Free your mind

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 38 design-middleeast.com In conversation Power of personalisation In conversation with Compass Project Consulting’s Regional Director Construction Management Richard Cushnan discusses the company's beliefs, exciting projects, sustainability, and how an effective team is the key to success. BY ROMA ARORA ENVI Al Nakheel, KSA Twenty five biophilic pods surrounded by date palm trees each with its private pool. Al Ahsa in Saudi Arabia is considered one of the largest producers of dates in the world, and the lodge will offer guests the opportunity to discover and experience this very special fruit in various foods, spa and bath amenities, agricultural and wellness activities, as well as arts and crafts workshops.

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39 design-middleeast.com H ow does Compass differentiate itself as an award-winning project development consultancy in terms of its approach and values? At Compass, our commitment to excellence is underscored by the personal and hands-on approach we bring to every project. Clients are in close contact not only with our construction management delivery team but also with senior leadership, often on a daily basis. This level of accessibility and dedication is the hallmark of our client-centric approach. What truly sets us apart is our unwavering dedication to being there for our clients whenever they need us. Our team is at your service 24/7, offering unwavering support throughout the project's lifecycle, from the earliest preconstruction and design stages right through to the culmination of the construction phase and handover. Could you share some insights into the sectors you cater to and how your tailored services benefit clients across these sectors? Our experienced staff specialises at providing complete support across a wide range of industries, including hospitality, industrial, healthcare, and the workplace, as well as anywhere clients want expert construction management control, particularly during the construction period. Our primary area of expertise is commercial office fit-out, where we specialise in providing cost- effective turnkey design and build solutions. We've executed various office space projects spanning thousands of square metres while meeting timelines and financial limits every time. Notably, where possible, we specialise in increasing the value and sustainability of designs. This allows us to precisely personalise solutions to our clients' ethos and budgets. In a current specific project, under the umbrella of confidentiality agreements, we've demonstrated our ability to support the asset owners by optimising design to achieve cost efficiencies exceeding 60%, all while preserving the original design intent and specifications. What key attributes or strengths do you believe make your team effective project leaders and communicators? Drawing from the insights of our valued clients, it's clear that our team's exceptional background in engineering, construction, and contracting is a pivotal advantage. This unique blend of expertise allows us to seamlessly comprehend the intricate needs of both clients and contractors, ensuring projects are not only completed on schedule but also within the defined budgetary constraints. Our philosophy is rooted in pragmatism, and we lead the charge in guiding contractors and the broader supply chain to uphold program and project commitments while staying firmly within budgetary boundaries. What sets us apart is our proactive stance in tackling technical challenges. We empower our team to resolve issues without burdening the client with every minor decision. >>> D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 RICHARD CUSHNAN, Regional Director Construction Management at Compass Project Consulting

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40 design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 This streamlined approach not only enables contractors to maintain a swift pace but also sustains the project's momentum throughout the construction phase. Furthermore, our involvement begins at the conceptual design stage. This early engagement equips us with an intimate understanding of the project's complexities right from the outset. It's this holistic perspective that sets the stage for success from day one, ensuring that our clients' projects are in the hands of experts who leave no stone unturned in the pursuit of excellence. Can you discuss any notable projects that have contributed to Compass's dynamic and well- respected reputation? Over the last 14 years, before I recently joined Compass, their impressive reputation has always been very professional and well-respected, delivering a diverse range of projects, throughout the region, and even internationally. Not bad for a 9-year-old, UAE-born, homegrown consultancy! Compass has evolved into a global player with a varied portfolio of over 800 completed projects. Sindalah Island, NEOM; Bustanica - World's Largest Vertical Farm: An award-winning achievement displaying agricultural innovation; Reem Mall in Abu Dhabi; Envi Lodges, Al Hasa; luxury private residential projects, among others. In what ways do you integrate sustainability and innovation into your projects to enhance the built environments and communities you work on? Our ongoing involvement in a sustainable hospitality project showcases our commitment to innovation. We're pioneering the use of Modular construction, integrating sustainable design features and products into the value engineering process, aligning with our client's sustainability goals. The key to our success lies in a collaborative team approach, involving ourselves, our client, and designers. Together, we work towards collective approval and establish a well-defined plan that not only meets but exceeds time and cost targets. ENVI Al Nakheel, Al Hasa, KSA. CLIENT: Afyaa Group and ENVI Eco-lodges DESIGN: Fractal Architects & Kristina Zanic Consultants In conversation

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The key to our success lies in a collaborative team approach, involving ourselves, our client, and designers. Together, we work towards collective approval and establish a well-defined plan that not only meets but exceeds time and cost targets.” “ Our strategy involves value engineering materials, leveraging local supply chains, and streamlining designs to generate cost savings. These savings, in turn, provide the flexibility to allocate a greater budget to sustainable solutions within the project. This holistic approach ensures that sustainability is not just a goal but a reality, making a positive impact on both the environment and the bottom line. What regions are you currently focusing on in the Middle East and beyond, and do you have plans to expand further? While our primary focus remains on the UAE and Saudi Arabia, the breadth of our knowledge and our globally experienced staff enable us to provide solutions to clients throughout the MENA region and beyond. In fact, we've produced and supported projects in places as diverse as Oman, Bahrain, Seychelles, India, and even the Bahamas! Currently, we're actively engaged in devising solutions for a private villa and Hospitality project in the Seychelles. This experience positions us perfectly in assisting new clients in executing projects in these exotic and challenging locations. Our commitment to excellence knows no bounds, and we're ready to bring our expertise to any corner of the world where ambitious projects await. Could you elaborate on the core values or principles that guide your consultancy's approach to project development and client relationships? Teamwork may be an old cliche, but it is the foundation of our success. Compass recognises that our strength comes from the steadfast support of our clients and supply chain partners. We work as a single team, representing our fundamental values of promoting inclusivity, ethical excellence, problem solving, and winning together. Could you elaborate on how your team's collective attention for precision contributes to defining goals, establishing realistic schedules, and managing budgets throughout the project development process? At Compass, we work backward from the project's end date, carefully planning each phase – engineering, design, authority approvals, procurement, and lastly, the construction timeline. We can mitigate construction challenges, however items not within normal parameters for mitigation have to be set in stone and so we maneuver around them. Our primary drivers are engineering and procurement schedules. Timely placement of long lead items is of paramount importance, and we meticulously track these milestones using comprehensive logs. A delivery register is kept in sequence with the baseline program and as long as we have the financial support of our valued clients we won’t fail on the deliverables or timeline. We focus tracking project progress through the procurement lens from the start. Material supply is coordinated with the programme, with an emphasis on "just in time delivery" to avoid site clutter with unneeded materials. This streamlined strategy allows us to align the project's cash flow with the agreed budgets of our clients. The result is a straightforward and pre-approved payment plan that seamlessly aligns with their capital expenditure (CAPEX) requirements. Because of our dedication to transparency and precision, our clients may securely negotiate the financial aspects of their projects. How do you approach challenges and complexities that arise during the project lifecycle, and how does your team ensure successful project completion? At the heart of our approach, we circle back to our Compass Core Values of "Solutions Minded" and "Winning Together." Our entire team engages, supporting one another to achieve shared success. No one faces challenges alone; we're all in this together. While we might have the occasional ‘’exciting’’ team meeting, our unity is the real star. We function as a cohesive unit, all driving toward the same goal: timely project delivery, within budget, with a spotless HSE record, and the assurance that our clients receive nothing less than a best- in-class Turnkey service from inception to completion. D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 design-middleeast.com 41

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 42 design-middleeast.com CHEF JASON ATHERTON DISCUSSES THE OPENING OF HIS NEW RESTAURANT ROW ON 45 IN DUBAI, WHICH FEATURES EXQUISITE INTERIOR DESIGN BY LW DESIGN. Foodas expression Talking point W hat inspired acclaimed chef Jason Atherton to open the Row on 45 in Dubai? It has always been our goal to operate a modest boutique restaurant where we can truly express ourselves. Row on 45 provided me with a blank canvas on which to combine my global experience with the rich culture of Dubai. Here, I can offer an extravagant tasting menu with some of the greatest delicacies on the planet, as well as a lovely wine pairing. Dubai's ethos of innovation and embracing of luxury perfectly matches with my goals for Row on 45. The venue epitomises refinement and elegance, and I wanted to create a setting that oozes so- phistication while also providing a sense of comfort and familiarity. How does Row on 45 differ from the other dining concepts in the region? I hope we stand out from the crowd by re- imagining the fine dining experience and challenging ourselves to greater heights. Row on 45 sets itself apart with its fusion of contemporary fine dining and welcom- ing ambiance. My vision for this space commands that only the finest ingredi- ents from around the world be used to create a bespoke 17-course menu, unlike anything you’ve experienced before. The venue's global culinary approach, creative reinterpretations of dishes, meticulous attention to detail, and cultural fusion resonate uniquely in Dubai's diverse dining scene. Could you elaborate on the Row on 45 design concept to complement the great service and personalised dining experience? The design was inspired by the idea of entering a celebrated friend's high-end London penthouse, where they might welcome you into their home and cook for you. The restaurant is themed around the concept of a house, with a welcoming ambiance that delights and warms you. The Champagne Lounge has a residen- tial-style bar and the finest Champagne collection. The state-of-the-art show kitchen is the main stage, whilst satirical artworks add a touch of humour. The pièce de résistance is the Chef’s Library, the perfect setting where the masterpiece reaches its crescendo – beckoning you to reflect and recollect. Could you shed some insight on the menu's cuisine and beverages? The opulent 17-course Haute cuisine tasting menu is inspired by my life’s work thus far. Here, I showcase a peek into the recipes I have worked with and the relationship I have had with food and ingredients. The menu is inspired by over 37 years of working with and owning City Social House is announces the opening of Row on 45, a sophisticated and creative fine dining concept created by renowned Michelin- starred chef Jason Atherton.

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design-middleeast.com 43 >>> MICHELIN-starred venues and working alongside some of the world’s greatest chefs. You’ve travelled the globe over. How has travelling influenced your overall cooking style and choice of flavours? I constantly use my travels as inspira- tion for new menu ideas and service standards of what I have experienced as I travel the globe. It has allowed me to dive into diverse culinary cultures, exploring new flavours, techniques, and ingredients that each region offers. I've learned to appreciate the nuances of various cuisines and incorporate them into my creations, resulting in a fusion of global influences that define my culinary identity. Do you find it challenging to con- stantly create? No, I consider it an honour to be crea- tive, and it has allowed me to contin- ually push the boundaries in order to create bold cuisines and ways to draw clients back for new experiences. The culinary scene is always changing, and diners want freshness and innovation, which Row on 45 provides. The joy of creating something one-of-a-kind and captivating makes the creative process extremely fulfilling. How do you experiment with dif- ferent ingredients and manage to innovate in the culinary world year after year? I'm constantly grateful to discover new ingredients and techniques to improve our food and service for our visitors, and it keeps me motivated to come to work every day and strive to be better than the day before. I am constantly inspired by both ancient and new generations of cooks, which keeps me motivated to keep moving forward. What have been some of the key milestones in your career? Reflecting on my journey, several key milestones stand out. The opening of my first restaurant, "Pollen Street So- The main buildings are highly insulated and energy efficient, including the SIEMENS building (below), the Middle-East headquarters of the technology giant. Row on 45 captures the very essence of refinement and elegance, designed to evoke a sense of accomplishment. The venue exudes a sense of timeless elegance from bespoke timber, marble, leather, and metal finishes executed with an authentic classical touch. The interiors were thoughtfully designed by LW Design. cial," marked a pivotal moment, earn- ing a MICHELIN star within the first six months of operation was an hon- our. The expansion of my restaurant group on a global scale brought both challenges and immense satisfaction. I have had the opportunity to collabo- rate with great partners such as The Grosvenor House Dubai on my latest project for Row on 45 and it has given me insight into different markets and dining styles. Additionally, being awarded MICHELIN stars across mul- tiple establishments was a testament to the dedication of my team and the creativity we pour into each dish and dining experience. These milestones have contributed to shaping my career and culinary philosophy. D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 44 design-middleeast.com 44 FAHAD ABDULRAHIM KAZIM, CEO of Millennium Hotels & Resorts MEA, discusses his professional path, industry challenges, and his constant priority to improve the customer experience. BY ROMA ARORA The group's amazing success was achieved via strategic expansion, a commitment to excellence, and a focus on providing excellent guest experiences. Review SOARINGHIGH

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design-middleeast.com 45 design-middleeast.com 45 T ell us about your journey. How did it all start? It all started with a deep passion for creating unforgettable experiences for guests. From a young age, I knew I wanted to be part of an industry that could connect people and positively impact their lives. I began my career in hospitality by taking on various roles that allowed me to gain valuable insights into the industry's inner workings. Starting from the ground level, I learned the importance of paying attention to every detail, providing exceptional service, and anticipating the needs of our guests. As my career grew, I had the amazing opportunity to work with renowned hotel companies and engage with talented experts that had the same passion for hospitality. These experiences provided me with a deep grasp of the industry as well as the knowledge and abilities to navigate its ever-changing terrain. This global exposure has influenced my approach to hospitality, emphasising the importance of cultural sensitivity, adaptability, and acceptance of variety. This road has undoubtedly been filled with difficulties, but the rewards have been enormous. How has your extensive real estate back- ground led to your success in the hospital- ity industry? My real estate experience has provided me with a solid foundation in property development, investing, and operations. This means I can tackle hospitality initiatives strategically. Understanding market dynamics, property valuation, and asset management has assisted me in identifying and capitalising on opportunities, making educated investment decisions, and ensuring the long-term viability and profitability of our assets. My considerable real estate experience >>> Level ONE provides a cosy atmosphere for your business or casual meetings or get-togethers. D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 46 design-middleeast.com Review provides me with a solid foundation and a distinct viewpoint in the hospitality business. I use this knowledge to navigate the complexity of the industry, make informed decisions, and drive the success of our properties. How did Millennium Hotels & Resorts grow over time and make a reputation for itself in the industry? Millennium Hotels & Resorts has experienced remarkable growth and has earned a reputation as a leading brand in the hospitality industry. We have achieved this through strategic expansion, a commitment to excellence, and a focus on delivering exceptional guest experiences. The strategic expansion has been a critical driver of our growth. We have identified and capitalized on opportunities worldwide in high-demand markets and strategic locations. We have expanded our presence and enhanced our global footprint by carefully selecting properties and needs that align with our brand and guest preferences. Our commitment to excellence is ingrained in our brand DNA. We prioritise delivering exceptional guest experiences at every touchpoint. We have embraced technology as a means to enhance guest experiences. How important are leadership skills in your role, and how do you motivate your employ- ees regularly? Leadership skills are fundamental in my role as CEO. They form the foundation for guiding and inspiring our team towards achieving our goals. Effective leadership creates a positive work culture, fosters innovation, and drives success. The ability to inspire and motivate others is vital. A leader must create a positive and empowering work environment where individuals feel valued, supported, and encouraged to perform their best. Leading by example and demonstrating a solid work ethic are essential in earning the trust and respect of the team. Motivating employees is a continuous effort, and I employ various strategies to keep our team motivated. Furthermore, I strive to create a culture of continuous learning and growth. You've worn several hats in your extended career, from real estate leadership to sup- porting the audit and financial department to sitting on notable advisory boards to being the CEO of Tetra Hospitality. Which role do you enjoy the most and why? It isn't easy to choose a single role I enjoy most, as each has brought unique experiences and opportunities. However, if I had to pick, being the CEO of Millennium Hotels & Resorts MEA has been exceptionally fulfilling. As CEO, I have the privilege of leading a talented team and Studio M Al Barsha is a trendy, urban hotel with well-designed spaces that integrate urban style with seamless technology. It is located in Al Barsha, near to the Mall of the Emirates, which is Dubai's shopping, dining, and entertainment centre.

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47 shaping the company's overall direction. It allows me to combine my passion for the hospitality industry with my real estate and financial management expertise. I thoroughly enjoy the dynamic nature of the role, the opportunity to drive growth and innovation, and the ability to create exceptional guest experiences. Being able to positively impact the hospitality industry and contribute to our properties' success brings me great satisfaction. In the business hospitality segment, many new hotels are opening. What distinguishes your brand from the competition? In a market with numerous new hotel openings, Millennium Hotels & Resorts differentiates itself through a combination of factors that make our brand unique and sought after. Our focus on personalised experiences, exceptional service, and strategic partnerships sets us apart. From personalised greetings and customised amenities to curated dining options and specialised services, we go the extra mile to ensure guests feel valued and receive a memorable and bespoke stay. Exceptional service is at the core of our brand. We have a passionate and dedicated team committed to exceeding guest expectations. Our employees undergo rigorous training programs to hone their skills and ensure they possess the necessary expertise to provide top-notch service. Innovation is critical to staying ahead in the competitive hospitality industry. We embrace technology and invest in cutting-edge solutions that enhance guest experiences. From digital check-ins and bright room features to personalised mobile apps, we leverage innovative technologies to streamline processes and provide convenient and seamless experiences for our guests. >>> "INNOVATION IS CRITICAL TO STAYING AHEAD IN THE COMPETITIVE HOSPITALITY INDUSTRY. WE EMBRACE TECHNOLOGY AND INVEST IN CUTTING-EDGE SOLUTIONS THAT ENHANCE GUEST EXPERIENCES." "BLENDED TRAVEL HAS BECOME QUITE POPULAR. IT'S ALL ABOUT COMBINING BUSINESS AND LEISURE ELEMENTS DURING A TRIP, KNOWN AS "BLEISURE" TRAVEL."

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 48 What are some of the trends you see impacting the hospitality industry? Today, consumers are increasingly emphasizing the importance of sustainability, and it’s no longer a "nice to have" credential. Guests are explicitly looking at a brand's green credentials whether that be energy-saving measures, waste reduction initiatives, using renewable resources, and engagement in community and environmental conservation efforts. Technology is another game-changer in the hospitality industry. Nowadays, guests want seamless digital experiences and personalised services throughout their stay. This means offering features like mobile check-in/check-out, keyless entry systems, automated room controls, voice-activated devices, and customized recommendations based on data analysis. Blended travel has become quite popular. It's all about combining business and leisure elements during a trip, known as "bleisure" travel. Travellers now seek accommodations and services that cater to both work and relaxation. That includes flexible workspaces, high-speed internet access, meeting facilities, and recreational amenities. By providing a seamless blend of work and leisure experiences, we can meet the preferences of modern travellers and create memorable stays. In the hospitality industry, how crucial is the correct pricing point in attract- ing and retaining customers? While pricing is undoubtedly a significant factor in customer satisfaction and loyalty, excellent service plays a vital role in the decision-making process for potential guests. We are committed to providing an exceptional guest experience, and to achieve this, we have taken significant steps to elevate our hospitality offerings. We have invested in several initiatives, starting with innovative design concepts for our brands. By creating modern and welcoming spaces, we aim to make our guests feel comfortable and at home during their stay. Moreover, we have embraced the power of technology to enhance every aspect of our operations and guest interactions. By implementing cutting-edge technology, we have streamlined our processes, ensuring our guests a seamless and efficient experience. What difficulties come with maintain- ing a business hotel? Maintaining a business hotel comes with its own set of challenges. Some difficulties include managing high occupancy levels, catering to diverse guest needs, and staying ahead of the competition. Business hotels often experience high demand, especially during peak seasons or when hosting conferences and events. This requires efficient operational management to ensure smooth check-ins, housekeeping, and food and beverage services. Catering to diverse guest needs is another challenge. Business travellers have different requirements compared to leisure travellers. They often prioritise convenience, connectivity, and productivity. It is crucial to meet their expectations and ensure a seamless stay by providing the right amenities, such as well-equipped workspaces, reliable Wi-Fi, and efficient business support services. Staying ahead of the competition is an ongoing challenge in the business hotel segment. The industry constantly evolves, with new hotels entering the market and emerging trends shaping guest preferences. It's essential to continuously innovate, invest in technology, and stay updated with industry trends to differentiate ourselves and provide a competitive edge. What opportunities and challenges lie ahead for hoteliers in the coming years? Hoteliers will face both opportunities and challenges in the coming years. One significant opportunity is the increasing demand for personalised and unique experiences. Travellers are seeking authentic and immersive experiences, and hoteliers can capitalise on this trend by offering localised experiences, curated activities, and opportunities for cultural immersion. Technology advancements can enhance guest experiences and improve efficiency, but sustainability and competition are challenges. Hoteliers must prioritise eco-friendly initiatives and offer unique value propositions to stand out from alternative accommodation platforms. Health and safety concerns are also important, so hotels must implement robust protocols to ensure a safe and secure environment. What further developments can we expect from the brand? Millennium Hotels & Resorts MEA is committed to expanding its portfolio of properties in key locations, investing in technology to improve the guest experience, implementing eco-friendly initiatives and sustainable practices, and building partnerships and collaborations. Our goal is to provide exceptional guest experiences and remain at the forefront of the hospitality industry. Over 30 hotels are now under construction in the Middle East and Africa. Millennium Plaza Downtown Dubai, Millennium Downtown Abu Dhabi, Copthorne Downtown Abu Dhabi, and many others are among the new openings. Review design-middleeast.com

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D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 50 design-middleeast.com How does 3DXB's mission align with the UAE's goal of constructing 25 percent of buildings using 3D printing technology by 2030? In alignment with the UAE's visionary decree No. (24) of 2021 issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum to regulate the use of 3D printing in the construction sector in Dubai, which supports the Emirate’s strategic target to ensure that 25% of its buildings are constructed using 3D printing technology by 2030, 3DXB GROUP has been formulated in the UAE as the only regional company to offer a complete 3D building solutions for the construction sector. The company arrives during the UAE's push for innovation and technological advancement in various sectors, including construction. The UAE aims to construct 25% of buildings using 3D printing technology by 2030, highlighting its commitment to cutting-edge solutions and pushing beyond traditional methods. This objective aligns with the key benefits of 3D printing technology: faster and more efficient construction, cost savings, design flexibility, and sustainability. 3DXB specializes in 3D printing for construction, sharing the UAE's vision for widespread adoption of this technology to foster innovation and create a sustainable and efficient construction industry. What specific components does 3DXB offer as part of their complete solution for 3D printing technology in construction? 3D Printing Equipment: 3DXB provides specialized 3D printers designed for large-scale construction projects, featuring robotic arms or gantry systems for precise material deposition. Construction Materials: 3DXB develops and supplies specialized materials suitable for 3D printing in construction, including cementitious mixtures, additives, polymers, and composites that meet structural integrity and printability requirements. Software and Design Tools: 3DXB offers sophisticated software and design tools to generate digital models and convert them into printable files, either through proprietary solutions or collaborations with existing software providers. Support and Training: 3DXB, in partnership with Dubai Municipality and universities, offers comprehensive technical support, training, and consultancy services to assist construction firms in adopting and implementing 3D printing technology. This includes machine setup, troubleshooting, maintenance, and guidance on best practices. Research and Development: 3DXB collaborates with universities and government entities to invest in 3D PRINTING 3DXB is committed to providing fully integrated solutions while offering high- quality products and services through its three primary specialisation sections (machines, micro-concrete, and training). BADAR RASHID ALBLOOSHI, CHAIRMAN OF 3DXB GROUP, SPEAKS TO KASUN ILLANKOON ON HOW 3DXB HAS BEEN FORMULATED IN ALIGNMENT WITH THE UAE’S VISIONARY DECREE, WHICH AIMS TO CONSTRUCT 25 PERCENT OF BUILDINGS USING 3D PRINTING TECHNOLOGY BY 2030. Technology The Rise OF D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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design-middleeast.com 51 By optimising the design and geometry of 3D-printed structures using computational tools and engineering expertise, companies maximize the strength-to-weight ratio and ensure efficient material usage and structural performance. research and development, aiming to enhance their technologies and advance the capabilities of 3D printing in the construction industry. How does 3DXB plan to transfer essential skills to architects, engineers, and developers to maximise the potential of 3D printing? 1 . Support and Training: 3DXB with Dubai Municipality and universities in this sector offer comprehensive technical support, training, and consultancy services to assist construction firms in adopting and implementing 3D printing technology 2. Project Management and Implementation: 3DXB offers project management services, overseeing the entire process of integrating 3D printing technology into construction projects. This can involve project planning, feasibility assessments, coordination with stakeholders, and on-site implementation of 3D printing processes. What are some of the limitations of current 3D printing technology in building construction, and how does 3DXB aim to overcome them? Scale and Size Constraints: Limited build volumes of current 3D printers used in construction may restrict the size of printed structures, requiring multiple stages or assembly of smaller components for large-scale projects. Material Limitations: The range of construction materials for 3D printing is somewhat limited compared to traditional methods, although concrete and certain polymers are commonly used. Structural Integrity and Quality Control: Ensuring the strength and durability of 3D-printed buildings is crucial, with challenges such as layer adhesion, material homogeneity, and uniformity affecting structural integrity. Design Complexity: Printing intricate architectural features or designs with overhangs may pose challenges, often requiring support structures or additional post- processing steps. >>> TOP This robust 3D printer is intended to fulfil the high standards of professionals seeking precision and reproducibility. It is adaptable and will meet the needs of the construction, architectural, design, and research industries. BOTTOM 3DXB also provides high-tech, innovative, and modern machinery to the MENA region's 3D construction business. D E S I G N M I D D L E E A S T | M AY 2 0 2 1 D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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52 design-middleeast.com and standards for 3D printing in construction, addressing regulatory challenges and ensuring compliance. Provides education and training programs to enhance professionals' understanding of design considerations and best practices for 3D printing in construction, helping them optimize their approach. What distinguishes 3DXB's approach to 3D printing in building construction from existing methods, especially in terms of surpassing the G+2 limit? To surpass existing limits in building height and complexity, 3DXB in the 3D printing technology for the construction sector employs specific strategies: Advanced Printing Techniques: 3DXB develops or uses advanced printing techniques, such as Maxi Printer robotic arms, to construct taller and larger-scale structures. Structural Reinforcement: Implementation of reinforcement strategies, such as steel reinforcements or post-tensioning systems, enhances the strength and stability of 3D-printed structures, surpassing height limitations. Material Enhancements: Improvements in construction materials, like stronger concrete mixtures or high-performance polymers, contribute to surpassing height limits by offering enhanced load-bearing capacities and structural properties. Design Optimisation: By optimising the design and geometry of 3D-printed structures using computational tools and engineering expertise, companies maximize the strength-to-weight ratio and ensure efficient material usage and structural performance. Regulatory Collaboration: Companies collaborate closely with regulatory authorities and building code organisations to address the challenges and limitations of 3D printing in construction. This collaboration helps shape regulations that enable the construction of taller 3D-printed buildings while ensuring safety and compliance. It's important to consider that surpassing specific height limitations with 3D printing technology depends on factors such as local building regulations, technological advancements, and the expertise of companies like 3DXB. Could you provide more details about the advanced technologies and state- of-the-art 3D printing techniques? Robotic Arm: Advanced 3D printing systems for construction use robotic arms to precisely deposit materials, enabling the printing of large-scale structures. Continuous Printing: This technique allows for seamless and uninterrupted printing of structures, improving efficiency and enabling longer spans or continuous walls. Multi-Material Printing: Advanced systems handle multiple materials simultaneously, enabling the incorporation of different materials within a single structure for enhanced performance and aesthetics. Automated Reinforcement Placement: Automation places reinforcement elements during the printing process, enhancing structural integrity and load- bearing capacity. In Situ Printing: Structures are printed directly at the construction site, improving efficiency and enabling printing in hard-to-access areas. Adaptive Control Systems: Real-time monitoring and adjustment of printing parameters optimize the process, ensuring quality control and accounting for material and environmental variations. Technology Regulatory and Standardization Challenges: Building codes and regulations may not fully address the specific requirements of 3D-printed structures, and standardization efforts are still evolving. To overcome these limitations, 3DXB: Invests in research and development, aiming to improve scalability, optimize materials, and enhance printing techniques. Collaborates with Dubai Municipality to develop 3D printing technology locally, including mixes, printers, training, and dissemination at regional and global levels. Explores new construction materials tailored for 3D printing, focusing on advanced concrete mixtures, polymers, and composites with improved strength, durability, and printability. Optimizes the printing process by refining parameters, enhancing layer adhesion, and implementing real-time monitoring systems for consistent and reliable outcomes. Collaborates with industry stakeholders, regulatory bodies, and standardization organizations to establish guidelines D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 3DXB also provides hands-on learning with practical experience. (KHDA accredited)

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C T W G L O B A L 1 8 S E P T E M B E R 2 0 2 3 DUBAI WORLD TRADE CENTRE THE ESSENCE OF CTW GLOBAL SUMMIT: A GLIMPSE INTO THE FUTURE OF SERVICES FEATURING 9 KEY SECTORS 1-DAY INTENSIVE SUMMIT NETWORK WITH 100+ SPEAKERS WORKSHOP & SEMINARS CONFERENCE KNOWLEDGE AMPLIFIED CONNECT & REGISTER TODAY! JOIN CTW GLOBAL SUMMIT For inquiries, please contact: +971 50 269 7037 | noel.puno@mie.ae Organized by: MIE EVENTS DMCC www.mieevents.com www.ctw.global FREE REGISTRATION G L O B A L CONNECTING TRADE WORLDWIDE S U M M I T 2 0 2 3 FINANCE & BANKING SPECIAL ECONOMIC ZONES SUSTAINABILITY & INNOVATIONS DIGITAL COMMERCE ARTIFICIAL INTELLIGENCE SMART CITY ARTS & CULTURE/ ENTERTAINMENT SUPPLY CHAIN & LOGISTICS PROFESSIONAL & BUSINESS SERVICES NATIONAL & COUNTRY PAVILION PARTNERS MEDIA PARTNERS OUR PARTNERS/SPEAKERS LOGISTICS PARTNER

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54 design-middleeast.com Review ZEPH'S GOAL IS TO BRIDGE THE GAP BETWEEN HERMAN MILLER'S CLASSIC MID- CENTURY DESIGNS AND MODERN WORKPLACE CHAIR ERGONOMICS. AS A RESULT, THE DESIGN IS APPROACHABLE WHILE MAINTAINING COMFORT AND BEAUTY. I f you're still looking for the comfiest office chair, Herman Miller has a fantastic novelty item for you. Zeph is a vibrant, adaptable, and ergonomic solution from Herman Miller and Studio 7.5 that is a perfect fit for any space. Do you spend long hours every day at your desk? Do you usually have back, shoulder, and neck ache at the end of the day after leaving work? Perhaps you could switch out your office chair. Ergonomic furniture is specifically designed for workplace productivity and comfort. Unlike standard office furniture, ergonomic chairs keep the user's body in a secure and upright position, reducing stress on the spine, neck, and hips. Ergonomic chairs assist relieve tension and significantly reduce muscle fatigue because of the comfort they provide to the user. This results in increased energy, focus, and consequently productivity. All of this adds up to improved workplace performance. Because of the sedentary nature of office work in particular, the office chair is very crucial in establishing excellent ergonomics to prevent back injuries. And Herman Miller, a global leader in innovative design and furnishing solutions and a part of the MillerKnoll collective, excels at this. Herman Miller announces the return of the legendary collaboration that enthralled the design world with the Cosm, Mirra, and Setu chairs. Studio 7.5 and Herman Miller have paired up once more to reveal the Zeph Chair, their latest collaboration. As individuals around the world adapt to new ways of working, many will want goods that are both aesthetically beautiful and functional in both their homes and offices. ULTIMATE THE Why the ZEPH CHAIR by HERMAN MILLER AND STUDIO 7.5 is a great addition to any workspace. Let’s find out… chair D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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design-middleeast.com 55 Zeph marks the introduction of a chair tailored to our new ways of working. It’s an elegant, customisable, and colourful addition to Herman Miller’s marketleading portfolio of high- performance seating.” says Ben Watson, President, Herman Miller. “Zeph marks the introduction of a chair tailored to our new ways of working. It’s an elegant, customisable, and colourful addition to Herman Miller’s market- leading portfolio of high-performance seating.” says Ben Watson, President, Herman Miller. Zeph aspires to bridge the gap between Herman Miller's classic mid-century designs with today's workplace chair ergonomics. As a result, the design is approachable without sacrificing comfort or beauty. One of the most notable features of this chair is its slim profile and easy-to-adjust design, which makes Zeph a colourful companion capable of accommodating a variety of demands while smoothly blending into the landscape of any area. Its adaptability easily translates into regular workplace settings, giving architects, designers, and consumers a new and versatile option. It's a really nice- looking chair! Zeph's sleek, uninterrupted silhouette is intentional. However, customers shouldn’t be deceived by its simple, organic appearance. Hidden beneath the seat is technology designed to provide a smooth ergonomic experience based on human-centered movements. This enables Zeph to provide a natural, flowing movement that is suitable for all body types. “Our ambition was to create an animated shell chair. What first sounds like a contradiction became possible by utilising the inherent materiality of plastic: being flexible and capable of providing a spring- loaded mechanism. Zeph’s joyful aesthetics provides surprising ergonomic benefits too.” said Burkhard Schmitz, who helms Studio 7.5 with Carola Zwick and her brother Roland Zwick. Studio 7.5 produced a one-piece seat and back that truly moves with the person sitting on it after several iterations of 3-D printed prototypes. While most chairs are static, Zeph's kinematic plastic >>> D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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56 design-middleeast.com Review mono shell provides a natural recline by utilising the sitter's pivot points to provide the proper counterweight and shift posture fluidly. The expansive colour palette also took inspiration from the past. “One of the things we wanted to pick up from Herman Miller’s mid-century era was the optimistic and delightful idea of the future. We wanted Zeph to be playful and happy.” adds Zwick. The palette or “the crayon box,” as Studio 7.5 says, is intended to be inviting for a variety of tastes, and to let users have some fun. The uniform hue design, achieved by pioneering dipped-in colour options, was first introduced to Herman Miller by Studio 7.5 through the launch of the Cosm chair. Through this process, colour is applied purposefully to the entire chair, all the way down to the casters, accentuating the sculptural beauty of its form. In addition to the bright, dipped-in colour options available for the chair, every Zeph shell can be further customised through the addition of upholstery, either as a seat pad or a unibody (which covers the entire front of the shell). The unique construction of this upholstery is a first for Herman Miller. The upholstery can easily be mounted and replaced without tools for easy cleaning or changing colours, and it employs breakthrough 3-D knit technology, with each seat option comprised of 50% recycled polyester yarn – delivering sophisticated colour options and cushioned comfort. Another significant benefit of ergonomic office furniture is its capacity to boost employee wellness. When you invest in your employees' well-being and fitness with ergonomic office furniture, you send a message to them that you care about them. >>> D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3

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design-middleeast.com 57 For those with a sense of style and matching, Zeph is available in eight different colours and 20 different seat pad upholstery options. “As professionals enter a new era of empowerment and flexibility, Herman Miller is responding in kind with Zeph — a design that can continue to be customised even after it’s left our care.” adds Watson. “Between colours, shell choices and texture options, Zeph is a thoughtfully designed solution fit for any life or space.” Zeph is available in eight distinct colours and 20 various seat pad upholstery options for individuals with an eye for style and matching. As a result, it can easily blend with your surroundings. Later this year, the unibody upholstery options will be available. Early next year, a side chair version of Zeph with the same kinematic mono shell will be released. Zeph is now available for contract clients at specific business pricing via an authorised Herman Miller or MillerKnoll dealers.

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58 design-middleeast.com D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 58 Eye Can you walk us through your journey in the eyewear industry? It’s safe to say that eyewear runs in our DNA. My family has a long history in the eyewear industry, dating back several years. I’ve been in the eyewear business for almost 20 years. In fact, my father worked in this profession, and my siblings are all working in it now. What is concept behind opening the store Vision Industry? VISION INDUSTRY is an experiential optical store with the mission of elevating the perception of eyewear as an object. Our company distinguishes itself from the competition in a variety of ways, including our great eyewear selection, cutting-edge technology in our eye-testing rooms, the one-of-a-kind eyewear museum, and our design studio that develops bespoke frames. The one feature that genuinely distinguishes us is the unrivaled in-store experience that we deliver. Were there any challenges faced during the launch? VISION INDUSTRY is an extremely complex concept that encompasses fashion, production, healthcare, and it’s the first of its kind, so we had plenty of challenges: from finding the right location to the agreement with the brands, setting up the lab, finding the artisans. Everything is quite a challenge when you create something new. But I could definitely say that it’s worth it. In conversation with Gian Paolo, Co-founder of VISION INDUSTRY, discusses the brand’s newest collaborations and future goals. VISION INDUSTRY is an immersive optical business with the goal of changing people's perceptions of eyeglasses as an object. catching Trends

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design-middleeast.com 59 D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 What are some of the offerings offered at the store? VISION INDUSTRY’s proposition is to make “everyone look good and see well,” so it’s in our DNA to have a wide, probably the widest offering that can be found in an optical store. We have products for any visual need, but if you still can’t find it, we will make it. Our artisans are available every day to design and create a frame for any customer who’s looking for personalised service. Tell us more about the collaboration with Nikon lens wear? Nikon and their amazing products need no introduction. They are probably best known for their incredible camera lenses which make them the benchmark in the photography industry, but few know that everything started for Nikon with ophthalmic lenses. The values that VISION INDUSTRY and NIKON share just made this a natural partnership and today, in VISION INDUSTRY, we are bringing the incredible NIKON ophthalmic technology to the UAE market. Are there any more future collaborations in the pipeline? Yes, we have a lot on pipeline, and we will reveal each of them, one by one, in the months to come. Where do you see the eyewear industry in the next 5 years? The industry is growing in the Middle east and worldwide, and it will keep growing. From one side eyewear is more and more a fashion accessory and on the other hand more and more people have access to vision healthcare. "Our artisans are available every day to design and create a frame for any customer who’s looking for personalised service".

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design-middleeast.com Artisanry is a furniture studio situated in Dubai that flawlessly blends nature-inspired designs with meticulous craftsmanship. Ar- tisanry seeks to transform living spaces into creative sanctuaries that reflect individual taste and advance the art of interior decor via a commitment to handcrafted luxury and thoughtful design. Every piece of furniture is handcrafted with the best quality materials. Each piece is a monument to their dedicated Artisans' patience, attention, and excellent talents. Artisanry creates distinctive and timeless products that express the essence of ele- vated living by merging heritage processes with modern design aspects. Launched in January 2022 by found- er Pooja Patel, the design house has an extensive range of approximately 78 unique products covering dining tables, consoles, cabinets, shelves, credenzas, and more, which are ideal for all major living spaces, including the living room, dining room, bedroom, and office. Clients can also select for personalised design services, which range from unique piece development to exclusive design based on client space. https://www.instagram.com/artisanryfurniture/" Distinctive D E S I G N M I D D L E E A S T | S E P T E M B E R 2 0 2 3 60 Pick of the month

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Inspiring Solutions For Tomorrow IDEAL STANDARD MENA T + 97148042400 | E idealstandardgulf@idealstandard.com IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE | T + 97143096000 www.idealstandardgulf.com

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