Entrepreneur Middle East, July 1, 2026
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FEATURES
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July 1, 2026
Contents
IN THE LOOP
‘TREPONOMICS
STARTUP
SPOTLIGHT
BUSINESS
UNUSUAL
63 Navigating a More
Connected World
Why the UAE is becoming the wealth
bridge for globally mobile entrepreneurs
and international investors
66 Creating Businesses That
Matter
Reem Holding founder DR REEM
OSMAN
68 Where Certainty Meets
Scale
Inside RAKEZ’S strategy to
position Ras Al Khaimah as
a scalable industrial hub for
global manufacturers amid
shifting supply chains
72 Media training is a must
for entrepreneurs
RABIH SAAB, Group Head - Media
Division, Publsh Media Group,
on the importance of visibility
for entrepreneurs
19 France-UAE Business
Relations
Business France CEO LOUIS
MARGUERITTE says France has
full confidence in the UAE as a
strategic partner
24 Vision Golfe 2026
Bringing together 1,200+
leaders to advance FRANCE-GCC
partnerships
26 Building Bridges
EU Ambassador to the UAE H.E.
LUCIE BERGER discusses the growing
EU-UAE trade and investment ties
84 H.H. SHEIKH HAMDAN launches
‘Dubai-it’ award to recognize
high-impact entrepreneurs,
businesses, and projects
CEO Wissam Younane
wissam@bncpublishing.net
MANAGING DIRECTOR Rabih Najm
rabih@bncpublishing.net
COUNTRY MANAGER KSA
Amjad Fakhouri amjad@bncpublishing.net
ART DIRECTOR Simona El Khoury
EDITOR IN CHIEF Tamara Pupic
tamara@bncpublishing.net
SENIOR FEATURES EDITOR Aalia Mehreen Ahmed
aalia@bncpublishing.net
JUNIOR EDITORIAL ASSISTANT Kristine Erika Agustin
kristine@bncpublishing.net
DIRECTOR OF INNOVATION
Sarah Saddouk sarah@bncpublishing.net
GROUP SALES DIRECTOR – B2B GROUP
Joaquim D’Costa jo@bncpublishing.net
HEAD OF PARTNERSHIPS
Samir Glor Samir@bncpublishing.net
BUSINESS DEVELOPMENT DIRECTOR
Andy Soulahian andy.soulahian@bncpublishing.net
COMMERCIAL LEAD
Anna Chipala anna@bncpublishing.net
COLUMNIST Tamara Clarke
CONTRIBUTING WRITERS
Fida Chabaan, Rabih Saab, Rajesh Kannan
SUBSCRIBE
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transmitted in any form or by any means without written permission of the publisher.
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Editor’s Note/
A
s I write my first note as the Editor in Chief of
Entrepreneur Middle East, I remember 2016/2017,
when I was promoted to my first editorial leadership
role, and I was not ready. I did not expect a promotion
to bring so much anxiety. It was one of the most
difficult years of my career.
Now, having served as Managing Editor of
Entrepreneur Middle East for nine years, I know the
brand inside out. I’ve lived through its best and most challenging
moments, and during that time, I’ve experienced some of the
highest highs and lowest lows of my personal life.
Today, the Entrepreneur Middle East brand and I are at peace.
We are ready for each other. And together, we are ready to bring
out the very best in one another.
With this story, I want to make two points:
Too often today, people are elevated before they are prepared.
Titles arrive before perspective. Authority arrives before wisdom.
It leaves them looking like an elephant in a china shop: moving
fast, breaking things, and failing to understand the responsibility
that comes with occupying the room. Wait until you are ready.
Then there are times we are not ready for, and never will be.
Like the uncertainty all of us in the UAE and the GCC have lived
through since February 28, 2026. Yet the lesson here is the
opposite: do not wait to be ready. Think, pivot, change direction
300 times, try 3,000 other things to get to the other side. Do not
sit on the sidelines whining, looking for excuses, investing
minimum effort, and justifying it all with “the crisis.”
The challenge is knowing the difference between the moments
that require patience and the moments that require courage.
Tamara Pupic
Editor in Chief
Entrepreneur Middle East
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July 1, 2026 / ENTREPRENEUR.COM /
France Has Full Confidence
in the UAE as a Strategic
Partner
Business France CEO Louis Margueritte’s UAE Visit Underscores Growing Economic Ties Between
Both Nations Ahead of Vision Golfe 2026. by AALIA MEHREEN AHMED
→ Louis
Margueritte is the
CEO of Business
France. He was
appointed the title
of CEO in early
2026 by French
President
Emmanuel
Macron.
Page 20
20 / ENTREPRENEUR.COM / July 1, 2026
B/France
L
ouis
Margueritte,
CEO of
Business
France, the
French
government’s
national agency
responsible for
supporting the French
economy’s
international growth,
visited the UAE ahead
of the entity’s flagship
business event Vision
Golfe 2026 which
takes place from June
18-19, 2026.
→ Louis Margueritte, CEO of Business
France, and Axel Baroux, Regional
Managing Director, Business France
Middle East, at Dubai Press Club on
May 20, 2026.
D
uring the
high-level visit,
Margueritte
–who was
appointed the
title of CEO
less than three
months ago by French
President Emmanuel Macron–
met with leading institutional
and economic stakeholders
including Investment
Corporation of Dubai (ICD),
MGX, First Abu Dhabi Bank,
Kerzner International, as well
as H.E. Helal Saeed Al Marri,
the Director General of
Dubai’s Department of
Economy and Tourism
Discussions centered on
strategic investment opportu-
nities, artificial intelligence,
Page 21
21
July 1, 2026 / ENTREPRENEUR.COM /
THESE FIGURES
ILLUSTRATE NOT ONLY
THE INTENSITY OF OUR
EXCHANGES, BUT ALSO
THEIR INCREASING
DIVERSIFICATION AND
SOPHISTICATION. ABOVE
ALL, THEY REFLECT
THE STRONG LEVEL OF
MUTUAL CONFIDENCE
THAT UNDERPINS OUR
ECONOMIC RELATIONSHIP.
advanced industries,
tourism, infrastructure,
and long-term economic
cooperation between
France and the UAE.
On May 20, 2026,
Margueritte also met with
members of the UAE
media at a press confer-
ence held at the Dubai
Press Club. “The UAE is
no longer only a strategic
market for France,” he
said. “It is increasingly a
strategic co-builder of
future industries. In times
of profound global
transformation, trusted
partnerships matter more
than ever.”
Margueritte also empha-
sized upon how France
and the UAE continue to
strengthen a long-stand-
ing strategic partnership
built on trust, investment,
innovation, and a shared
ambition for long-term
transformation and
sustainable growth.
Bilateral trade between
the nations reached €10.8
billion in 2025, represent-
ing a 27% increase
year-on-year, while total
trade between France and
the GCC reached €24.9
billion, confirming the
growing depth and
diversification of
economic ties across the
region. Additionally, the
UAE reached a historic
24.5% growth in non-oil
trade in the first half of
2025, with the total value
of global non-oil foreign
trade reaching AED1.7
trillion. Among the UAE’s
top 10 global trading
partners at the time was
France.
“These figures illustrate
not only the intensity of
our exchanges, but also
their increasing diversifi-
cation and sophistication,”
Margueritte commented,
during the media briefing.
“Above all, they reflect the
strong level of mutual
confidence that underpins
our economic relationship.
They also demonstrate the
considerable potential that
still exists for further
development, driven by
shared priorities,
long-term investment
strategies and a common
vision for sustainable
growth.”
With more than 600
French companies
operating in the country,
the UAE is the largest
French business presence
in the Middle East.
Margueritte, who had paid
a visit to some of these
UAE-based French
companies the day prior,
highlighted the resilience
of the French business
community in the UAE.
“French companies
themselves have shown a
deep and enduring
commitment to the region.
Many have established
long-term operations here
and actively contribute to
the UAE’s economic
transformation and
diversification objectives,”
he said. “Across sectors
such as energy, infrastruc-
ture, healthcare, luxury
and digital technologies,
French companies play a
meaningful role in
supporting the country’s
strategic ambitions. Even
in more challenging
contexts, they have
continued to leverage the
UAE’s position as a
regional platform to access
new markets and develop
new growth opportunities.
This ability to combine
stability, agility and
long-term vision remains
one of the defining
strengths of the French
presence in the UAE
today.”
Business France currently
supports nearly 2,000
French companies across
the Gulf region, including
more than 800 in the
UAE, through market
intelligence, strategic
advisory, business
matchmaking, and
investment facilitation
initiatives.
Each year, Business
France also organizes
around 60 sector-focused
initiatives across the
region, including major
French pavilions at UAE
trade fairs such as
Gulfood, WHX,
Beautyworld Middle East,
Wetex, and The Big 5.
Margueritte’s visit comes
ahead of Vision Golfe
2026, the flagship
economic forum organized
by Business France to
strengthen strategic and
investment ties between
France and the Gulf
region. The forum will
take place on 18–19 June
2026 at the French
Ministry for the Economy,
Finance and Industrial
and Digital Sovereignty in
Paris under the High
Page 22
22 / ENTREPRENEUR.COM / July 1, 2026
Patronage of President
Emmanuel Macron.
It has become a key
platform for accelerating
investment, strategic
dialogue, and business
partnerships between
France and the GCC.
“What makes Vision
Golfe different is that it
has evolved at the same
pace as the France–GCC
relationship itself,”
Margueritte said. “In the
beginning, many
companies came mainly
for visibility or network-
ing. Today, the level of
conversation is complete-
ly different. What makes
the format particularly
strong is that it’s built
around public-private
cooperation. That’s
something France has
real expertise in. And it’s
something that is very
much expected in the
Gulf today.”
The previous edition of
Vision Golfe gathered
more than 1,250
participants and
generated over 2,000
high-level business
meetings. The 2026
edition will focus on AI,
energy transition,
industrial partnerships,
logistics, water security,
human capital, and
future industries.
WHAT MAKES VISION GOLFE DIFFERENT IS THAT IT HAS EVOLVED AT THE SAME PACE AS
THE FRANCE–GCC RELATIONSHIP ITSELF. IN THE BEGINNING, MANY COMPANIES CAME
MAINLY FOR VISIBILITY OR NETWORKING. TODAY, THE LEVEL OF CONVERSATION IS
COMPLETELY DIFFERENT.”
→ Louis Margueritte, CEO
of Business France with
Aalia Mehreen Ahmed
(left), Senior Features
Editor at Entrepreneur
Middle East and Sarah
Saddouk, Director of
Innovation, Entrepreneur
Middle East I Entrepreneur
IMPACT.
B/France
Page 23
23
July 1, 2026 / ENTREPRENEUR.COM /
RIYADH EXHIBITION & CONVENTION CENTER, MALHAM
THE FASTEST
Co-organised by:
Hosted by:
Page 24
24 / ENTREPRENEUR.COM / July 1, 2026
B/Paris
Vision Golfe 2026
Brings Together
1,200+ Leaders
to Advance
France-GCC
Partnerships
The forum featured 13 high-level panel
discussions, more than 80 speakers, and over
3,500 B2B meetings, reinforcing its role as a key
platform for France-Gulf economic dialogue.
More than 1,200 participants, five ministers, and dozens of public and
private sector leaders gathered in Paris from June 18-19, 2026 at Vision
Golfe 2026.
Held during a week that brought together political, economic, and
technology leaders in Europe, and organized by Business France, Vision
Golfe 2026 brought together senior government officials, institutional
leaders, and business executives from France and all GCC member states.
The forum featured 13 high-level panel discussions,
more than 80 speakers, and over 3,500 B2B
meetings, reinforcing its role as a key platform for
France-Gulf economic dialogue.
Now firmly established as a flagship platform for
economic exchange between France and the Gulf,
Vision Golfe 2026 highlighted the growing
momentum and diversity of Franco-Gulf business
ties. “Today, and maybe more than ever, I want to
reaffirm a simple and strong message: France stands
firmly alongside the countries of the Gulf,” said
Louis Margueritte, Chief Executive Officer of
Business France. “Despite current tensions, we
remain deeply convinced of the region’s
extraordinary potential and we believe together in a
region that will overcome the current crisis. We
believe it will make a strong rebound.”
The forum was inaugurated by Roland Lescure,
French Minister for the Economy, Finance and
Industrial, Energy and Digital Sovereignty, Nicolas
Forissier, French Minister Delegate for Foreign
Trade and Attractiveness, as well as Margueritte.
They welcomed delegates by highlighting the scale
of cooperation between France and the GCC and the
opportunities for future growth. “Trade between
France and the Gulf Cooperation Council countries
reached nearly €25 billion in 2025, reflecting the
strength of our economic relations and the
significant potential for further cooperation,” said
Forissier.
Senior Gulf officials also participated, including
H.E. Eng. Khalid bin Saleh Al-Mudaifer, Vice
Page 25
25
July 1, 2026 / ENTREPRENEUR.COM /
Minister of Industry and
Mineral Resources of
Saudi Arabia; H.E.
Mohammed
Abdulrahman Al Hawi,
Undersecretary at the
UAE Ministry of
Investment; H.E. Khalid
Ebrahim Humaidan,
Governor of the Central
Bank of Bahrain; and
H.E. Eng. Saleh Alsolami,
CEO of Saudi Arabia’s
National Industrial
Development Center.
French and Gulf officials
alike described Vision
Golfe as an important
catalyst for advancing
governmental and
business cooperation.
“France and the Gulf
share a rich history and
common values – we both
believe in stability,
long-term thinking, and
the importance of
enduring partnerships,”
affirmed H.E. Humaidan.
The Vision Golfe 2026
agenda covered a broad
range of sectors, including
energy, AI and emerging
technologies, industry and
manufacturing, logistics
and supply chains, food
security, healthcare, smart
cities, luxury and culture,
and human capital
development.
Water security and
sustainable infrastructure
emerged as key priorities,
with discussions
emphasizing innovation,
resource management,
and public-private
partnerships. As Luis de
Lope, CEO of Saur
International, noted, “The
GCC countries are setting
a global benchmark in
advancing water security
and infrastructure
speakers emphasizing the
resilience of Franco-Gulf
economic relations and the
role of business partnerships
in supporting long-term
stability and prosperity.
Vision Golfe 2026 delivered
several concrete outcomes,
including the signing of a
partnership between
Quandela and Mekdam
Holding Group in the field
of quantum technologies
between France and Qatar.
The forum also marked a
milestone in food security
cooperation, with
SEMMARIS (Rungis
International Market) and
Abu Dhabi Food Hub
signing a Memorandum of
Understanding to
strengthen agri-food supply
chains. Describing the
ambition behind the
partnership, Bertrand
Lambroise, International
Director of SEMMARIS,
said, “Food infrastructure is
not just about buildings or
logistics; it’s about
connecting people – linking
producers with consumers
and bridging local excellence
with global markets.”
Vision Golfe 2026 also
served as a platform for
strategic insight. On June
19, Global Health
Stratalogues (GHS)
launched Roadmap to
Entering the KSA
Healthcare Market: A
Strategic Guide for
International Companies, a
market intelligence report
unveiled during the summit.
Produced by GHS, with
MedEdge MEA as Media
Partner and published in
partnership with the Global
Health Exhibition (GHE),
the report reflects Vision
Golfe’s growing role as a
forum for thought
leadership and sector
expertise, particularly in
healthcare. Additional
partnerships and investment
projects are expected to
emerge from discussions
held during the forum.
As France and the GCC
enter a new phase of
economic cooperation,
Vision Golfe continues to
serve as a platform where
strategic dialogue is
transformed into
partnerships, investments,
and long-term impact.
resilience. Events such as
Vision Golfe play an
important role in
strengthening
cooperation between
France and the GCC,
creating opportunities to
share expertise, accelerate
innovation and deliver
long-term economic,
environmental and social
value.”
The forum also featured
discussions on
cooperation in space,
cybersecurity, and defense
technology, with
participants exploring
opportunities for
co-investment, technology
transfer, talent
development, and
research. A networking
evening at Paris’s Palais
Galliera – Musée de la
Mode brought together
leaders from the fashion
and luxury sectors,
including Pascal Morand,
President of the French
Federation of Haute
Couture and Fashion, and
H.R.H. Princess Noura
bint Faisal Al Saud.
Participants also took part
in a workshop with Saudi
Arabia’s Public
Investment Fund (PIF)
focused on investment
collaboration, while a visit
to French quantum
computing company
Quandela highlighted
France’s capabilities in
deep-tech innovation.
The forum took place
amid significant
geopolitical develop-
ments, reinforcing the
importance of dialogue
and economic
cooperation, with
Page 26
26 / ENTREPRENEUR.COM / July 1, 2026
B/EU
Building Bridges: H.E. Lucie
Berger, EU Ambassador to
the UAE
A new interview series by Entrepreneur Middle East featuring ambassadors to the UAE, exploring trade,
investment, innovation, and the partnerships strengthening economic ties between nations and the region
→ H.E. Lucie Berger took
on the role of European
Union Ambassador to
the UAE in September
2023.
Page 27
27
July 1, 2026 / ENTREPRENEUR.COM /
A
s the UAE
continues to
strengthen its
position as a
global hub for trade,
investment, and innovation,
its partnerships with major
economic blocs are
becoming increasingly
important.
Among them, the European
Union stands out as one of
the UAE’s most significant
strategic and economic
partners.
The EU is the UAE’s largest
source of foreign direct
investment, with invest-
ment reaching €186 billion,
while bilateral services
trade is valued at €39
billion. The UAE is also the
EU’s primary export
destination in the Gulf and
its largest investment
partner in the region.
It is therefore fitting that the
inaugural edition of Building
Bridges, Entrepreneur
Middle East’s new interview
series with ambassadors to
“A FREE TRADE AGREEMENT WITH THE EU
GIVES THE UAE ENHANCED ACCESS TO THE
WORLD’S LARGEST SINGLE MARKET,
COMPRISING 450 MILLION PEOPLE. AT THE
SAME TIME, THE UAE IS A GLOBAL TRADE
HUB. A FREE TRADE AGREEMENT WITH THE
EU WOULD FURTHER STRENGTHEN AND
SOLIDIFY THAT POSITION.”
→ H.E. Lucie Berger, EU
Ambassador to the UAE,
and Sarah Saddouk,
Director of Innovation,
Entrepreneur Middle
East I Entrepreneur
IMPACT.
the UAE, features H.E. Lucie
Berger, Ambassador of the
European Union to the
United Arab Emirates.
In this conversation with
Sarah Saddouk, Director of
Innovation, Entrepreneur
Middle East I Entrepreneur
IMPACT. - BNC Media
Group, H.E. Berger discusses
the growing EU-UAE trade
and investment ties,
particularly following the
launch of EU-UAE Free
Trade Agreement negotia-
tions. Alongside broader
Strategic Partnership
Agreement negotiations,
these efforts can serve as a
catalyst for stronger relations
between the EU, the UAE,
and the wider GCC.
Page 28
28 / ENTREPRENEUR.COM / July 1, 2026
B/EU
H.E. Berger, who took on the role of
European Union Ambassador to the
UAE in September 2023, highlights
that recent geopolitical shifts have
accelerated rather than delayed trade
negotiations between the UAE and
the EU.
“The free trade agreement is even
more important today than it was
before,” she says. “Since the launch of
the negotiations, both sides have
demonstrated a strong commitment
to concluding the agreement in
record time.
“Why is it so important now? We are
living in turbulent times. A free trade
agreement with the EU gives the
UAE enhanced access to the world’s
largest single market, comprising 450
million people. Through provisions
such as investment facilitation,
greater trade liberalization, and
enhanced customs cooperation, it
helps build economic resilience.
Greater resilience means being better
prepared for future challenges while
creating a more attractive environ-
ment for investors.
“At the same time, the UAE is a global
trade hub. A free trade agreement
with the EU would further strength-
en and solidify that position. It is
therefore beneficial in both direc-
tions. Beyond its political signifi-
cance, such an agreement would have
a meaningful economic impact by
supporting growth, encouraging
investment, and strengthening
resilience in both the UAE and the
European Union.”
Looking ahead, H.E. Berger believes
there are several practical areas
where the UAE and the EU can
deepen cooperation and unlock
further economic value beyond the
free trade agreement itself.
“One area where I believe significant
potential can be unlocked is customs
cooperation as it facilitates the
movement of goods, builds trust, and
supports higher trade volumes. As we
work toward increasing trade
exchanges through a free trade
agreement, customs cooperation will
be an important enabler of that
growth.
“Investment is another key area.
Much will depend on what we
achieve through the free trade
agreement and the priorities both
sides set for future investment
strategies. Renewable energy, in
particular, presents considerable
opportunities and could be further
supported through the agreement,
helping to unlock additional invest-
ment and cooperation.
“Public procurement is also impor-
tant. If we can reach an agreement on
“ONE AREA WHERE I BELIEVE SIGNIFICANT POTENTIAL
CAN BE UNLOCKED IS CUSTOMS COOPERATION AS IT
FACILITATES THE MOVEMENT OF GOODS, BUILDS TRUST,
AND SUPPORTS HIGHER TRADE VOLUMES.”
Page 29
29
July 1, 2026 / ENTREPRENEUR.COM /
procurement rules that
facilitate greater participa-
tion of European compa-
nies in certain areas, that
would encourage invest-
ment and deepen econom-
ic cooperation. While
some sectors may be
sensitive, public procure-
ment touches many parts
of the economy and could
create meaningful
opportunities for busi-
nesses on both sides.”
Beyond traditional trade,
Berger sees some of the
strongest opportunities for
long-term UAE-EU
cooperation emerging in
advanced technologies,
particularly artificial
intelligence (AI) and
renewable energy.
“AI is a major priority for
both the EU and the UAE.
We may approach it from
different perspectives, but
there is a strong recogni-
tion on both sides that
while AI offers tremen-
dous opportunities, it also
comes with significant
risks. This creates an
opportunity for deeper
cooperation, particularly
around regulation and
governance.
“Renewable energy is
another area with
enormous potential. The
UAE has long been a
regional leader in the
sector, and we have
worked closely together
for many years. Looking
ahead, I see strong
opportunities for in-
creased investment and
joint projects in renewable
energy, clean technologies,
and the broader energy
transition. A future free
trade agreement could
play an important role in
accelerating those
investments and unlock-
ing further cooperation.”
As AI becomes a strategic
priority for governments
and businesses worldwide,
the European Union is
investing heavily in the
infrastructure needed to
support its ambitions.
“The UAE has positioned
itself as one of the fastest
adopters of AI across both
the public and private
sectors. By working
together, we can not only
strengthen our partner-
ship but also help shape
the global conversation
around AI,” she says.
The European Union is
accelerating its ambitions
to become a global leader
in artificial intelligence
through its 2025 AI
Continent Action Plan,
which focuses on expand-
ing computing infrastruc-
ture, improving access to
data, developing AI skills,
and encouraging wider
adoption of AI technolo-
gies. The EU has already
established a network of
19 operational AI Facto-
ries and 13 AI Factory
Antennas linked to its
supercomputing infra-
structure, while plans for
larger AI Gigafactories
continue to advance across
Member States.
To support innovation, the
European Commission has
“AI IS A MAJOR PRIORITY FOR BOTH THE EU AND THE UAE. WE
MAY APPROACH IT FROM DIFFERENT PERSPECTIVES, BUT THERE
IS A STRONG RECOGNITION ON BOTH SIDES THAT WHILE AI
OFFERS TREMENDOUS OPPORTUNITIES, IT ALSO COMES WITH
SIGNIFICANT RISKS. THIS CREATES AN OPPORTUNITY FOR
DEEPER COOPERATION, PARTICULARLY AROUND REGULATION
AND GOVERNANCE.”
→ The
Ambassador
accompanied
President of the
European Council
António Costa
during his
meetings with the
UAE President
HRH Mohamed bin
Zayed Al Nahyan.
Page 30
30 / ENTREPRENEUR.COM / July 1, 2026
B/EU
also launched a Data Union Strategy
aimed at increasing data availability
and sharing for AI development. In
parallel, it has proposed an AI
Omnibus package designed to
simplify regulations, reduce compli-
ance costs, and provide greater legal
certainty for businesses operating in
the AI sector.
H.E. Berger explains that the EU’s
planned network of AI Gigafactories is
designed not only to expand computing
capacity, but also to strengthen
Europe’s long-term competitiveness in
AI. At the same time, the initiative has
attracted significant interest from UAE
investors.
“We have a clear plan to increase
Europe’s capabilities in artificial
intelligence and to build the infra-
structure needed for researchers,
innovators, and companies to develop
and scale AI technologies. Our
ambition is for Europe to become a
leading global hub for artificial
intelligence,” she explains.
“When it comes to gigafactories, we
are not talking about a single project.
The plan is to establish around 10 AI
gigafactories across the EU. Along-
side that, we are investing in data
centers and other critical infrastruc-
ture required to harness the full
potential of AI.
“These projects will require significant
investment. This is where partnerships
become particularly important. In my
view, leadership in AI cannot be
achieved in isolation. The UAE has
already built substantial expertise and
infrastructure in this field. By partner-
ing with countries such as the UAE,
Europe benefits not only from
investment, but also from valuable
knowledge, experience, and innovation
capabilities.”
In parallel, climate innovation and
clean energy remain among the most
active areas of cooperation between
the UAE and the EU. According to
H.E. Berger, both sides share a strong
commitment to sustainability and
have already established several
mechanisms to support joint
investments and knowledge ex-
change.
“We already work very closely
together in this area because both the
EU and the UAE are strongly
committed to these priorities. Over
the past three years, we have
developed a number of initiatives
focused on climate finance, building
on the momentum of COP28 and the
commitments made around climate-
related investments. We are also
partnering with Alterra to bring
together different funding mecha-
nisms and identify projects where we
can invest jointly.
“We are building on the experience of
European institutions such as the
European Bank for Reconstruction
and Development (EBRD), which is
already working actively with Emirati
partners, including private-sector
organizations, on renewable energy
THE EU’S AI PROJECTS
WILL REQUIRE
SIGNIFICANT
INVESTMENT. THIS IS
WHERE PARTNERSHIPS
BECOME PARTICULARLY
IMPORTANT. IN MY
VIEW, LEADERSHIP IN AI
CANNOT BE ACHIEVED
IN ISOLATION.
Page 31
31
July 1, 2026 / ENTREPRENEUR.COM /
projects in regions such as Africa.
The European Investment Bank is
also a key partner in these efforts.
“Beyond renewable energy, water
security is becoming an increasingly
important area of focus, particularly
ahead of the UN Water Summit
taking place in the UAE later this
year. We are exploring opportunities
to develop joint projects and
co-funding mechanisms to support
water-related initiatives.
“We are also preparing to launch a
new trans-Mediterranean renewable
energy and clean technology
initiative, which will include an
investment platform. The Gulf
countries are important partners in
this effort. Given our shared
neighboring regions, there is
significant potential to combine our
expertise, technology, and invest-
ment capabilities to support
renewable energy development and
sustainable growth together.”
Small and medium-sized enterprises
form the backbone of both the UAE
and European economies. H.E.
Berger believes there is significant
untapped potential for deeper
collaboration, particularly in helping
startups and SMEs access new
markets, build partnerships, and
commercialize innovation.
“SMEs account for more than 90%
of the UAE’s economy and are
equally important in Europe,
especially when it comes to job
creation. Supporting them is
therefore a major priority for us.
During periods of uncertainty, SMEs
are often the most vulnerable, which
makes it even more important to
provide them with the right tools
and opportunities.
“One of the key strengths of our part-
nership is market access. Beyond the
opportunities that could be created
through a future free trade agree-
ment, we already offer a number of
programs designed to facilitate
cooperation between SMEs in the
UAE and the EU.
“A good example is the Enterprise
Europe Network, which helps
businesses access the EU single
market and connect with potential
partners across Europe. The Sharjah
Research, Technology and Innova-
tion Park became the first UAE
entity to join the network last year.
Through it, companies can access
information on European regula-
tions, identify business opportuni-
ties, and connect with partners
across a wide range of sectors.”
While trade, investment, and innova-
tion often dominate discussions
around UAE-EU relations, H.E.
Berger believes that culture and
people-to-people connections
remain equally important in building
lasting partnerships.
“During challenging times, initiatives
such as Europe Day and European
Month take on an even greater
significance. They are not only
celebrations of European culture,
but also a demonstration of our
confidence in the UAE, our belief in
its resilience, and our commitment
to this partnership.
“Being able to celebrate Europe Day
and launch the EU Film Festival in
Abu Dhabi and Ras Al Khaimah this
year was particularly meaningful. It
sent a clear message that our focus
remains on the future, on coopera-
tion, and on continuing to build
together. Culture has a unique ability
to bring people closer, build under-
standing, and create connections
that go beyond politics and economics.
“Ultimately, strong partnerships are
built not only through agreements
and investments, but through the
relationships between people.
Cultural exchanges help strengthen
those ties and create new opportuni-
ties for cooperation for years to
come.”
→ H.E. Lucie
Berger with the
UAE President
HRH Mohamed bin
Zayed Al Nahyan.
Page 32
32 / ENTREPRENEUR.COM / July 1, 2026
→ Dr. Essa N. Al Essa is
the co-founder and
CEO of the Kuwait-
based dental
healthcare provider
Asnan Tower.
Page 33
Dr. Essa N. Al Essa on why Kuwait-headquartered
Asnan Tower—home to the world’s largest single-site
dental clinic—believes its best chapter is yet to come.
by TAMARA PUPIC
KUWAIT
WORLD
BUILT FOR THE
FROM
33
July 1, 2026 / ENTREPRENEUR.COM /
Page 34
34 / ENTREPRENEUR.COM / July 1, 2026
W
hen Dr. Essa N. Al
Essa returned to
Kuwait after earning
his advanced dental qualifica-
tions, including a PhD in
Dentistry from the University of
Pittsburgh, he expected to begin
building his own practice.
Instead, he discovered that
Kuwaiti regulations required
dentists to complete five years
of post-graduation experience
before opening a private clinic.
Rather than viewing the waiting
period as a setback, Al Essa
turned it into a strategic
advantage. He invested in
acquiring the premium domain
asnan.com, launched an
educational platform to
improve dental awareness
across the Middle East, and
later transformed its content
into a print magazine at a time
when internet access was still
limited. By building the Asnan
brand and establishing the
reputation of its doctors long
before opening its doors, the
company entered the market
with a level of recognition that
few new clinics could match.
When the mandatory five-year
W
hen asked how he
built the world’s
largest single-site
dental clinic, Dr. Essa
N. Al Essa, co-
founder and CEO of
the Kuwait-based
dental healthcare
provider Asnan
Tower, gives an
unusual answer. “It
was the decision to
go vertical. Literally,” he says. “Building
Asnan Tower as a dedicated healthcare
tower rather than a clinic inside a mall or a
building — that changed how people
perceived us. We aren’t just a dental clinic.
We are a destination.”
Asnan Tower occupies a modern high-rise
overlooking Ras al Salimya’s bustling
waterfront—a physical reflection of Dr. Al
Essa’s conviction that world-class
healthcare should be delivered through
world-class facilities, combining clinical
excellence with exceptional patient
experience.
BUILDING ASNAN
TOWER AS A
DEDICATED
HEALTHCARE TOWER
RATHER THAN A
CLINIC INSIDE A MALL
OR A BUILDING —
THAT CHANGED HOW
PEOPLE PERCEIVED
US. WE WEREN’T
JUST A DENTAL
CLINIC. WE WERE A
DESTINATION.”
“
↑ Asnan Tower occupies a modern high-rise overlooking Ras al Salimya’s bustling
waterfront.
Page 35
35
July 1, 2026 / ENTREPRENEUR.COM /
period ended, Al Essa officially
launched Asnan Clinic.
Surprisingly, the turning point that
transformed him from dentist to
healthcare entrepreneur came not
in a boardroom, but in his own
dental chair. “I was treating a
patient, and I saw how much their
smile transformed them, not just
physically, but emotionally,
psychologically,” Dr. Al Essa says.
“And I thought: what if this
experience wasn’t limited to one
patient at a time? What if I could
build something that gave
thousands of people that same
transformation? That’s when I
realized the clinic was never my
ceiling — it was my foundation. I
didn’t leave dentistry. I scaled it.”
While Dr. Essa N. Al Essa contin-
ued to earn professional recogni-
tion—including becoming a holder
of the American Board of Dentistry,
a member of the American Dental
Academy and the American Dental
Association, as well as holding
qualifications from the Royal Irish
College of Surgeons in Ireland and
co-founding Asnan Tower Dental—
his transition from accomplished
clinician to business leader was not
without its challenges.
Looking back, he says the shift
required a fundamental change in
mindset. “The hardest lesson was
realizing that being the best dentist
in the room does not automatically
make you the best leader,” Dr. Al
Essa explains. “As a clinician, I was
in complete control—I had the
training, the tools, and the
expertise. Running a business is
entirely different. It requires
leading people, navigating
uncertainty, and making decisions
with incomplete information.
“The biggest shift for me was
learning to trust my team. Dentists
are trained to be precise and to do
everything themselves, but a CEO
has to delegate, empower others,
and build systems that are bigger
than any one individual. I overcame
Page 36
36 / ENTREPRENEUR.COM / July 1, 2026
that challenge by surround-
ing myself with talented
people and giving them the
trust and responsibility to
excel.”
Today, Asnan Tower has
grown into one of the
Middle East’s most
recognized dental healthcare
providers, expanding from
just eight dental chairs to an
impressive 103. Today,
Asnan Tower has grown into
one of the Middle East’s
most recognized dental
healthcare providers,
expanding from just eight
dental chairs to an impres-
sive 103. Setting it apart in
the region, Asnan Tower has
a U.S.-trained consultant in
every field of dentistry,
giving patients access to
world-class specialist
expertise across every
discipline under one roof. A
key driver of that growth has
been its early commitment
to innovation, with
investments in cutting-edge
technologies such as
same-day digital scanning
and 3D printing to minimize
human error, improve
precision, and maximize
efficiency. More importantly,
Dr. Al Essa made those
investments long before they
became industry standard.
“We invested in technology
before the market demand-
ed it,” he says. “We brought
in international-standard
equipment and techniques
when many said it was
unnecessary for Kuwait. It
wasn’t unnecessary. It was
visionary.”
Yet investing in the highest
standards of patient care is
not always the easiest
commercial decision. For
healthcare entrepreneurs,
the pursuit of clinical
excellence must constantly
be balanced against the
realities of running a
sustainable business, which
Dr. Al Essa says, is a tension
that has accompanied him
throughout his career. “I’ll
tell you how we think about
it: clinical excellence IS the
commercial strategy,” he
explains. “Every time we cut
a corner clinically, we pay for
it tenfold in reputation. And
in healthcare, reputation is
everything.
“We built financial discipline
around one rule: never let
the budget dictate the
standard of care, but always
be smart enough to build a
business that can sustain
that standard. That means
efficient operations, the right
pricing model, and never
over-promising to patients.
When patients trust you,
they come back. When they
come back, the business
grows. It’s that simple — and
that hard.”
While Asnan’s growth story
is far from over, Al Essa’s
outlook extends well beyond
his own business. He
believes the GCC healthcare
sector is approaching a
pivotal moment that will
redefine how care is
delivered across the region.
“We have governments that
are investing seriously in
healthcare infrastructure,
populations that are
increasingly health-con-
scious, and a private sector
that is finally stepping up to
meet that demand with
quality, not just quantity,”
Dr. Al Essa says.
→ The Asnan
Tower Dental
Team – Home to
U.S.-trained
consultants
across every
field of dentistry.
TODAY, ASNAN TOWER HAS GROWN INTO ONE OF THE MIDDLE EAST’S MOST RECOGNIZED DENTAL
HEALTHCARE PROVIDERS, EXPANDING FROM JUST EIGHT DENTAL CHAIRS TO AN IMPRESSIVE 103. SETTING IT
APART IN THE REGION, ASNAN TOWER HAS A U.S.-TRAINED CONSULTANT IN EVERY FIELD OF DENTISTRY, GIVING
PATIENTS ACCESS TO WORLD-CLASS SPECIALIST EXPERTISE ACROSS EVERY DISCIPLINE UNDER ONE ROOF.
Page 37
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July 1, 2026 / ENTREPRENEUR.COM /
“But we also have gaps. We still
over-rely on medical tourism abroad for
specialized care. We still face a shortage
of homegrown clinical talent. And we
still have patients who don’t prioritize
preventive care until something goes
wrong. The opportunity for entrepre-
neurs in this space is enormous — pre-
cisely because the needs are still unmet
at the level they deserve.”
Dr. Al Essa is equally passionate about
Kuwait’s future, arguing that the
country is far more attractive as a
destination for healthcare investment
and entrepreneurship than it is often
given credit for. “You have a population
with high purchasing power, strong
government support for healthcare
development, and a culture that deeply
values family wellbeing — which
translates directly into healthcare
spending. Add to that our geographic
position as a regional hub, and Kuwait
becomes a natural launchpad for scaling
across the Gulf,” he says.
“The advantage I always point to is the
trust factor. Kuwaitis trust local brands
built by Kuwaitis. If you build some-
thing genuine here, with real quality
and real values, this community will
rally behind you. That loyalty is not
something you can buy, you earn it.
And once you have it, it becomes your
strongest competitive advantage.”
As Kuwait’s healthcare landscape
continues to evolve, Al Essa believes
entrepreneurs should focus on the
opportunities emerging from changing
patient expectations and advances in
medical care. In particular, he sees two
areas with significant long-term
potential:
“Preventive care. Kuwaitis are becom-
ing increasingly wellness-focused.
There is a massive opportunity to shift
the model from reactive treatment to
proactive health management,” Dr. Al
Essa explains. “Specialized centers of
excellence, instead of general hospitals
trying to do everything, the future lies
in dedicated, world-class centers
focused on specific specialties. Patients
want expertise, not generality. That’s
exactly the model Asnan was built on.”
Looking ahead, Al Essa’s priorities for
Asnan Tower are clear: perfect the
patient experience, accelerate innova-
tion, and pursue regional expansion—
but only in that order. “You can’t expand
what isn’t perfect yet,” he says. “First, we
double down on perfecting the patient
experience at every touchpoint. Then we
scale.” Asnan is also exploring the
integration of artificial intelligence into
diagnostics and treatment planning, not
to replace clinicians but to enhance
their capabilities.
While Kuwait will remain the company’s
home and flagship market, Al Essa
believes the Asnan model has the
potential to expand well beyond its
borders. “Kuwait will always be our
home,” he says, “but the Asnan model
was built to travel. Watch this space.”
→ Asnan Tower is committed to
innovation, with investments in
cutting-edge technologies such as
same-day digital scanning and 3D
printing to minimize human error,
improve precision, and maximize
efficiency.
}Build on purpose, not on profit.
“I know everyone says that, but few
people live it. The businesses that last
— the ones that become institutions
— are the ones rooted in a genuine
desire to solve a real problem for real
people.”
}Don’t be afraid to be the first.
“When I started, there were people
who questioned whether Kuwait
needed what I was building. Build
anyway. The market doesn’t always
know what it needs until you show it.”
}Invest in your people
“Your team is your product. The best
equipment means nothing without the
right humans running it.”
}Don’t wait until you’re ready.
“You’ll never be fully ready. Start, learn,
adjust, and keep going. That’s the only
path.”
TREP
TALK
Dr. Essa N. Al Essa on
Building a Business Without
Compromising on Quality
Page 38
→ Viktor Uzunov is the
founder and CEO of
UEB3 Ventures, a
globally positioned
private investment
fund focused on digital
assets, managing
US$70 million in assets.
38 / ENTREPRENEUR.COM / July 1, 2026
Page 39
“The future of digital finance will be global,
and the UAE understands that better
than almost anywhere else,” says VIKTOR
UZUNOV, founder and CEO of UEB3
Ventures, a globally positioned private
investment fund focused on digital assets,
managing US$70 million in assets.
by TAMARA PUPIC
UEB3
VENTURES
CEO
VIKTOR
UZUNOV
FROM WALL STREET DISCIPLINE
TO DIGITAL ASSET INNOVATION
39
July 1, 2026 / ENTREPRENEUR.COM /
Page 40
40 / ENTREPRENEUR.COM / July 1, 2026
T
he Bulgarian-born fund
manager focuses on digital
assets and considers the UAE
to be a natural hub for
companies like UEB3
Ventures, as it offers “a rare
combination of ambition,
speed, capital, regulation, and global
connectivity.”
Uzunov adds, “What makes the UAE
so attractive is that it does not only talk
about the future; it actively builds for
it. There is a clear appetite to support
innovation, attract talent, and create an
environment where entrepreneurs and
investors can operate globally.
“For digital finance, that matters
enormously. This is an industry that
needs regulatory clarity, institutional
participation, and access to interna-
tional markets. The UAE offers all
three.”
Long before the UAE emerged as a
catalyst for his ambitions in digital
assets, Uzunov was forging his career
in the traditional world of finance.
After graduating in London, Uzunov
worked as a Vice President at Jefferies.
It was during his years in investment
banking that Uzunov came to view
blockchain not as another investment
trend, but as the foundation of a new
financial infrastructure. “Coming from
investment banking, you are trained to
understand how capital moves, how
markets are structured, how risk is
priced, and how institutions think,” he
says. “When I first looked seriously at
blockchain, I did not see it only
through the lens of Bitcoin or specula-
tion. I saw a technology that could
change settlement, ownership,
transparency, liquidity, and access.
“The more I studied it, the clearer it
became that this was not just another
cycle of innovation. It was a shift in
how value could be created, stored,
transferred, and verified globally.”
Uzunov’s conviction was shaped by
two important insights - the resilience
of digital asset infrastructure across
multiple market cycles and the
growing interest it attracted from
sophisticated investors and institu-
tions. “That was the turning point for
I REALIZED WEB3
WAS NOT ABOUT
REPLACING
TRADITIONAL
FINANCE
OVERNIGHT. IT
WAS ABOUT
UPGRADING PARTS
OF THE SYSTEM
THAT HAD BECOME
TOO SLOW, TOO
FRAGMENTED, OR
TOO
INACCESSIBLE.”
“
“
}}
Page 41
41
July 1, 2026 / ENTREPRENEUR.COM /
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42 / ENTREPRENEUR.COM / July 1, 2026
me,” he explains. “I realized
Web3 was not about replacing
traditional finance overnight. It
was about upgrading parts of
the system that had become too
slow, too fragmented, or too
inaccessible.”
Yet, leaving behind the
stability and structure of invest-
ment banking to pursue
opportunities in the emerging
digital assets sector was far
from an easy decision. “In
investment banking, the path is
demanding, but it is also clearly
defined. There is structure,
prestige, and a system around
you,” Uzunov explains. “Entre-
preneurship is different. You
leave certainty behind and step
into an environment where
everything depends on your
judgment, resilience, and
ability to execute.
“Moving into digital assets
required conviction. It also
required humility, because no
matter how much experience
you have, a new industry forces
you to learn again.
“That decision shaped me
because it taught me the impor-
tance of independent thinking.
It is easy to follow an estab-
lished path. It is much harder
to build one before everyone
agrees that it is obvious.
“It also made me a more
disciplined leader. In a
fast-moving industry, you
cannot afford to be emotional.
You need conviction, but not
ego. You need ambition, but not
recklessness. You need to move
quickly, but with structure.
“That balance between
courage and discipline has
become central to how I lead
today.”
In line with that, he built
UEB3 by combining the rigor
of traditional finance with the
speed and innovation of digital
assets, while keeping transpar-
ency, risk management, and
capital preservation discipline
at the center.
UEB3 applies institutional
portfolio management and
disciplined digital-asset
strategies, with a focus on
structured, risk-managed
exposure for institutional and
private investors.
“Digital assets are often
associated with hype, specula-
tion, and tokens. But at UEB3
Ventures, we do not build
around narratives or token
speculation. We build around
fundamentals, risk manage-
ment, and the belief that
finance is moving on-chain
through transparent, program-
mable infrastructure,” Uzunov
explains.
“Capital preservation is
central to the way we think.
That does not mean avoiding
risk completely. It means
understanding risk, measuring
it, managing it, and making
sure every decision fits within a
disciplined framework.
“Sustainable growth comes
from consistency. It comes from
education, transparency, strong
partnerships, and building
products or strategies that can
survive different market
environments. Anyone can look
successful in a bull market. The
real test is how a company
behaves during corrections,
uncertainty, and pressure.”
UEB3 frames its investor
experience around an accessible
entry point supported by
transparency and education.
For Uzunov, participation in
digital assets should come with
clear information, a disciplined
framework, and education that
helps investors understand
both the opportunity and the
risks.
UEB3’s approach is built
around diversified exposure to
digital asset markets and
infrastructure, all within a
risk-managed framework. For
Uzunov, the point is not hype or
token-picking, but a broader
shift in how finance moves
on-chain - from ownership and
settlement to transparency,
liquidity, and access.
Asked what will have the
greatest impact on how wealth
is created and managed in the
years ahead, Uzunov points to
the convergence of artificial
DIGITAL ASSETS ARE OFTEN ASSOCIATED WITH HYPE,
SPECULATION, AND TOKENS. BUT THE REAL OPPORTUNITY IS
ABOUT MOVING FINANCE ON-CHAIN THROUGH TRANSPARENT,
PROGRAMMABLE INFRASTRUCTURE.”
“
}}
Page 43
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July 1, 2026 / ENTREPRENEUR.COM /
Page 44
44 / ENTREPRENEUR.COM / July 1, 2026
AT UEB3 VENTURES, WE
ARE BUILDING WITH THE
BELIEF THAT THE NEXT
STAGE OF DIGITAL
ASSETS WILL BE
DEFINED BY
PROFESSIONALISM. THE
EARLY PHASE OF THE
INDUSTRY WAS ABOUT
EXPERIMENTATION. THE
NEXT PHASE IS ABOUT
INSTITUTIONALIZATION.”
“
intelligence, tokenization, and digital
assets.
“Artificial intelligence will change how
decisions are made. Tokenization will
change how assets are owned and ac-
cessed. Digital assets will change how
value moves and settles,” he explains.
“Separately, each one is powerful. Togeth-
er, they can reshape the entire wealth
management landscape.
“AI will make financial intelligence more
personalized, faster, and more data-driven.
It will help investors analyze risk, identify
opportunities, and manage portfolios in
ways that were previously available only to
large institutions.
“Tokenization will make private markets
more accessible and efficient. Assets such
as real estate, private credit, funds, and
other real-world assets can become more
liquid, transparent, and easier to distribute
globally.
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45
July 1, 2026 / ENTREPRENEUR.COM /
“Digital assets provide
the underlying financial
rails for this new
environment. They
introduce program-
mable ownership, faster
settlement, and global
transferability.”
For Uzunov, this
convergence also
explains why his work
extends beyond digital
asset portfolio manage-
ment into tokenized real
assets through Arreat
Capital. He believes the
future of finance will
connect liquid digital
markets with real-world
ownership, creating new
opportunities for
investors globally.
According to Uzunov,
the future of wealth
management will be
about accessing a
broader universe of
assets through smarter,
more efficient infra-
structure. “I believe the
winners will be those
who combine techno-
logical innovation with
trust, credible gover-
nance, and sound invest-
ment principles,” he
says. “Technology will
open the door, but
credibility will deter-
mine who walks through
it.”
UEB3 frames current
performance as an
outcome of process
rather than a headline
claim. Uzunov attributes
results to disciplined
execution and risk
management, while
emphasizing that past
performance is not a
promise of future
returns. “I have always
believed that the
companies that survive
are the ones that can
manage risk, allocate
capital intelligently, and
make decisions with a
long-term perspective.
This is even more
important in digital
assets, where the speed
of innovation is
extremely high, but so is
the level of volatility,” he
explains.
“Disruption is impor-
tant, but disruption
alone does not create
trust. Investors need to
understand what they
are investing in, how
risks are managed, who
is accountable, and what
the long-term thesis is.
Without that, even the
most exciting technology
can fail to attract serious
capital.
“At UEB3 Ventures, we
are building with the
belief that the next stage
of digital assets will be
defined by professional-
ism. The early phase of
the industry was about
experimentation. The
next phase is about
institutionalization.
“That requires
discipline. It requires
governance. It requires
the ability to say no to
opportunities that may
look attractive in the
short term but do not fit
the long-term strategy.”
Looking ahead,
Uzunov believes one of
the biggest misconcep-
tions among institu-
tional investors is the
tendency to view digital
assets as a single,
uniform asset class. In
reality, he argues, the
sector has evolved into a
diverse ecosystem of
distinct segments, each
with its own risk profile,
use case, and investment
thesis.
Understanding these
differences will be
critical for investors
seeking to capture the
opportunities emerging
across the next genera-
tion of financial
infrastructure. “There is
a major difference
between speculative
tokens, blockchain infra-
structure, tokenized
real-world assets,
stablecoins, decentral-
ized finance, and
long-term digital stores
of value,” Uzunov
explains. “When
institutions treat
everything as “crypto,”
they miss the depth and
complexity of the
opportunity.
“What they are missing
is that digital assets are
no longer only about
price appreciation. They
are about infrastructure.
They are about pro-
grammable finance,
faster settlement,
broader access, trans-
parent ownership, and
new models for capital
formation.”
For Uzunov, the
industry is not defined
by hype, speculation, or
the next token narrative.
Its deeper direction is
the movement of
financial activity
on-chain, where value,
ownership, and settle-
ment can become more
transparent, program-
mable, and globally
accessible.
While risks remain
inherent to the digital
assets sector, Uzunov
notes that the key
challenge for investors is
no longer determining
whether digital assets
will play a role in the
future financial system,
but identifying which
parts of the ecosystem
are likely to become
integral to it. “The
institutions that
understand this
distinction early will
have an advantage,” he
concludes. “They will
not be chasing hype;
they will be positioning
themselves for the next
architecture of global
finance.”
}This content is for
informational purposes
only and does not
constitute financial,
investment, or legal
advice. It is not
intended to promote,
market, or advertise
any virtual asset
product or service. The
views expressed are
those of the individuals
quoted and do not
necessarily reflect
Entrepreneur Middle
East. Readers should
conduct their own due
diligence and consult
qualified professionals
before making
investment decisions.
Digital assets may lose
value in part or in full
and may be subject to
extreme volatility.
DISCLAIMER
Page 46
46 / ENTREPRENEUR.COM / July 1, 2026
Pushing
The
Envelope
Journalist turned author Hafsa
Lodi’s new book, Turbulence, is an
unadulterated deep dive into how
faith and feminism intersect in the
lives of Muslim women, and the
complexities that arise when both
are defined from a cultural lens.
But beyond Lodi’s writing prowess
lies an honest tale of what it takes
to choose to become a creative
entrepreneur. by AALIA MEHREEN AHMED
I
n January 2023, Hafsa Lodi wrote a piece
titled “This is what Andrew Tate means for
Muslim women like me” for British
newspaper The Independent. The piece—an
honest and personal take on how the Internet
personality’s flagrant and flamboyant views
had, at the time, garnered a rabid, mostly male
following—was soon met with negative
feedback from said followers on social media
platform X. But to Lodi’s dismay, most of the
comments came from men who, just like
herself, identified as Muslim. “I woke up to so
much hate,” she recalls. “There were hundreds
of messages. It was so, so disheartening. People
were saying things like, “Who is this? She’s not
even Muslim. Look at her, her hair is uncov-
ered.” Someone even said, “Oh, I found this
picture from her Facebook.” And again, what I
had written wasn’t some huge exposé — it was
just an opinion piece. I was really shocked that
people could be so disgusting. But then my
publisher got threats. I even remember my dad
saying, “Maybe you should write under a fake
name. Maybe you shouldn’t be writing under
your own name. You have to think of your
→ Hafsa Lodi is an
award-winning
journalist who
writes frequently
about the
intersection of
faith, fashion, and
feminism.
Page 47
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July 1, 2026 / ENTREPRENEUR.COM /
safety. You have kids.” My husband was
also shocked.”
For Lodi, a mother of two, to have stepped
back after such a brutal experience would
have been understandable. “For a few days,
I was just very disheartened,” she adds. But
it only bolstered her resolve to continue
walking down a path she had chosen long
before Internet trolls and influencers had
anything to do with her work. “I kept
thinking: how can there be such hatred?
And it was especially sad because these
were Muslim men. I wouldn’t have cared
as much if they were
Islamophobic or racist
trolls, you know? But
these were men from
the same community
that I see myself as
part of. So it showed
me how important it is
to keep writing stories
that address these
misconceptions and
misguided notions of
faith and religion. I
never really thought of
it as positioning or
building a brand. It
just felt like: this is
what I want to write
about, so I’ll continue
writing about it.”
And write she did. In February this year,
Lodi’s first fiction novel, Turbulence, hit
the shelves. Set in the Middle East, it tells
the story of aspiring documentary-maker
Dunya Dawood who reaches a life-chang-
ing epiphany in the middle of a long plane
journey (the title of the book a metaphori-
cal and literal nod to what the character
experiences during the flight). At the heart
of it, the story explores how the balance
between culture, faith, ambition and
feminism manifests in the life of a modern
Muslim woman.
But Lodi’s journey into this niche topic
began at the tender age of 14, when she
was still in high school and doing an
after-school internship at a local media
publishing house. With an inclination
towards complex political and cultural
topics, Lodi went on to study journalism in
Toronto. “One of my major stories in
university, towards the end of my degree,
was about honor killings occurring within
South Asian Muslim communities in
Canada. It actually became the cover story
of my university’s magazine. My whole
angle with that piece was that this was not
a Muslim issue. In the Canadian media,
honor killings were being framed as
something inherently tied to Islam, and I
wanted to argue that it was not a Muslim
practice and not something Islam con-
dones.”
“But at the time,
though, I
remember
thinking: I’m just
this 22-year-old
journalist. People
could easily
dismiss me by
saying, “She’s just
trying to defend
her religion.
What does she
really know about
Islam?” So I
decided to study
Islamic law for
my master’s
degree in
London, so I would have some kind of
academic grounding when writing about
stories related to religion. That became the
niche I was moving toward, I guess —
women’s issues, faith-centered stories, and
Islam-focused journalism.”
But for a while, Lodi’s path eventually led
towards a staff writer’s job at local UAE
newspaper The National’s lifestyle section.
“It was completely the opposite of what I
had been doing… I was writing a lot about
fashion, food, parenting, relationships, and
things like that,” she adds with a wry smile.
But between 2016 and 2017, with the boom
of the modest fashion industry, Lodi found
an opportunity to weave her way back into
writing about topics closer to her scope of
personal interest. “We had a hijabi model
“IT SHOWED ME HOW IMPORTANT IT
IS TO KEEP WRITING STORIES THAT
ADDRESS THESE MISCONCEPTIONS
AND MISGUIDED NOTIONS OF FAITH
AND RELIGION. I NEVER REALLY
THOUGHT OF IT AS POSITIONING OR
BUILDING A BRAND. IT JUST FELT
LIKE: THIS IS WHAT I WANT TO
WRITE ABOUT, SO I’LL CONTINUE
WRITING ABOUT IT.”
Page 48
48 / ENTREPRENEUR.COM / July 1, 2026
on major runways for the first time in
2017 — Somali-American, Halima
Aden. And because I was the only
Muslim woman journalist on the
lifestyle desk, those stories naturally
came to me to write. I remember one
story I did called “Is Modest Modeling
an Oxymoron?” Because for me,
growing up, I had never seen a hijabi
model modeling fashion. It seemed
contradictory to modesty, and that
was what a lot of people were
thinking at the time as well. But when
you spoke to Muslim women who
were modest fashion influencers, they
had a completely different perspec-
tive. I thought it was really interesting
to explore that tension in a story. That
became my first story about modest
fashion. After that, any new hijab
brands, abaya brands, or modest
swimwear brands naturally ended up
coming my way, and I found myself
writing about all of these things.”
In a fortunate twist, one of Lodi’s
pieces on modestwear was picked by a
publisher in London. A trip to the
English city while being pregnant,
some back-and-forth conversations,
and a signed contract later, Lodi —
who, by then had quit her post at The
National and was a freelance
writer— was able to release her first
non-fiction book, Modesty: A Fashion
Paradox, in June 2020.
But a release in the midst of the
COVID-19 pandemic meant unprec-
edented hurdles were added to Lodi’s
book publishing journey. “It was a
tough release period. I had book tours
in the UK and the US, but they got
canceled, obviously, because of the
lockdown. But through that period, I
realized I wanted to write something
else, but this time I wanted to try
fiction. I thought there’s something
about non-fiction that not everybody
will pick up. Not everybody wants to
learn. But fiction is…well, there’s
more fun, there’s more flexibility.”
But while attempting to fictionalize
her perspectives and experiences
allowed Lodi the kind of creative
liberty she couldn’t afford in her
non-fiction work, it came with a
unique creative challenge: staying
true to her personal experiences and
viewpoints while honoring the faith
she practises. “I had some doubts
about that throughout the writing
process,” she admits. “At first, I just
wrote everything that came to me,
and then I kept editing and editing. I
also asked for the opinions of people I
trusted. There’s a female Muslim
scholar, Dr. Sofia Rehman, whose
book club I’ve been part of for about
six years now. There’s actually a scene
in the book that was inspired by one
of her book club sessions. I even asked
her at one point, “Am I being
respectful here?” I don’t want to give
away too much, but there’s one part
where the protagonist basically has a
dream involving someone from the
Prophet Muhammad’s family and has
a conversation with them. In that
sense, I was fictionalizing someone
from history, which made me
cautious. But it was all very vague,
rooted in positive lessons, and never
intended to be disrespectful in any
way. That would be the last thing I’d
want to do with this work! I’m writing
as a Muslim woman, as a woman of
faith, and as someone who deeply
reveres these figures. So it was
definitely a difficult balance to strike.”
Adding to such a complex creative
process was also the fact that her
female protagonist, like Lodi herself,
is a South Asian woman — a collective
culture spanning the Indian subconti-
nent with different, and often
convoluted, perceptions of the very
topics Turbulence dissects. This too
was a reality Lodi was aware of while
writing the book, which reflects in the
characters of the book. “I wanted to
bring some nuance to that idea,” she
says. “The main character, Dunya, has
a mother who is not a typical South
Asian mother at all. She had an
arranged marriage and — this isn’t a
spoiler, it’s revealed very early on —
her husband was abusive. She
eventually left him and raised Dunya
as a single mother. Her own parents
cut her off because of that decision, so
she no longer has a relationship with
them. That entire experience leaves
her deeply disillusioned with both
culture and religion. The mistake she
makes, though, is conflating culture
with religion. Because of that, she
doesn’t teach her daughter anything
about Islam. It’s not necessarily that
she doesn’t believe in it completely,
but she wants nothing to do with
what she sees as religion shaped and
distorted by culture. So Dunya ends
up seeking faith on her own. She feels
drawn to the message herself and
begins exploring it on her own terms.”
But in showing that the female
protagonist, despite not having a
conservative upbringing, chooses a
life that is, Lodi hopes to show the
true spectrum of what faith-led
feminism entails. “I wanted to explore
why someone might genuinely want
that kind of life, even when it’s not
being forced upon them. Because it’s
not always about coercion. There are
aspects of that lifestyle that can feel
meaningful, grounding, and fulfilling
to some women. I wanted to show
what might draw a young Muslim
woman toward that path on her own
IF YOU WANT TO WRITE A BOOK, DO IT BECAUSE YOU LOVE WRITING, YOU’RE PASSIONATE ABOUT
THE CRAFT, AND YOU GENUINELY WANT YOUR STORY TO EXIST IN THE WORLD. FINANCIAL SUCCESS
IS NOT GUARANTEED; THAT WAS DEFINITELY A LESSON I LEARNED WITH MY FIRST BOOK.”
Page 49
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July 1, 2026 / ENTREPRENEUR.COM /
terms. And I think that’s something many people misunder-
stand about feminism. It’s not that one choice is inherently
right and another is wrong. The important thing is that the
decision itself belongs to the woman.”
In writing such multidimensional characters, Lodi hopes to
contribute towards a wider creative movement wherein
Muslim authors are pushing the envelope in terms of
representation. “I think the literary industry has already
started moving away from that monolithic view of the
‘Muslim character,’” Lodi says. “With Turbulence, that was
something I really wanted to do as well. I knew I wanted a
clearly Muslim female protagonist, but I didn’t want her to
become a stereotype. I didn’t want her to be conventionally
religious or perfectly pious. I wanted her to have doubts
about her faith, to question things, and to arrive at her own
understanding through learning and reflection. At the same
time, I wanted faith to remain a positive and grounding part
of her identity throughout the book. She goes through highs
and lows, dips and peaks in her relationship with faith, but
ultimately it becomes something meaningful and stabilizing
for her. I also wanted to clearly separate culture from
religion, because I think that’s a major issue in Islam today
— we often conflate the two. I wanted her journey to involve
untangling those things in a very real way and learning to
recognize the difference between them.”
In the midst of all this, Lodi faced a new set of struggles in
getting her book published. “My first publisher, Neem Tree
Press, was initially set to publish Turbulence as well. But in
early 2025, after merging with a larger publisher, Unbound,
the company was liquidated. Suddenly, everything fell
apart,” she reveals. “All the [book] rights reverted to me, and
I was left with this finished manuscript of Turbulence. At
that point, the book had already gone through edits, had a
completely different cover, and only needed one final round
of editing.”
Lodi, who at the time was working as a full-time journalist
at Vogue Arabia, says having to pitch the book from scratch
was not an idea she was ready to entertain.
“I just didn’t have the energy for it either,” she says. “Even
before signing with Neem Tree Press, I had already sent
around 60 emails to literary agents and publishers in New
York and London. I know 60 emails may not sound like a
huge number, and technically I could have sent many more,
but I was working full-time and honestly, there just wasn’t
much interest in this kind of book in the West at the time.
So when the Neem Tree deal collapsed, I reached out to
Kira, founder and CEO of The Dreamwork Collective, a
publishing house here in Dubai. I had written about some of
their authors before and knew she was a respected publish-
er. I’m honestly so grateful she believed in the book. She
accepted it largely as it was, we did one final edit, and we
changed the cover (which I was actually happy about
because I never really loved the original one anyway!) It felt
like such a blessing to have that support from her, because
otherwise I genuinely don’t think the book would have ever
been published. But publishing is a very difficult journey. It
really isn’t for everyone.”
It is that final sentiment Lodi hopes to pass on to any
budding or upcoming authors in the UAE and beyond.
“Don’t expect to make money from your book,” she says. “If
you want to write a book, do it because you love writing,
you’re passionate about the craft, and you genuinely want
your story to exist in the world. Financial success is not
guaranteed; that was definitely a lesson I learned with my
first book.”
“Right now, although there’s no real profit coming to me
from this work, I think I’ve started looking at it from a more
spiritual or holistic perspective instead,” she continues. “My
mindset now is: do what your soul feels called toward. Do
what feels meaningful and fulfilling to you. If your inten-
tions are sincere and your heart is in the right place, then
hopefully the reward — financial or otherwise — will come
eventually, InshaAllah… That’s where I am with it right
now!”
Page 50
50 / ENTREPRENEUR.COM / July 1, 2026
Page 51
How Seven
Small Business
Founders
In The UAE
Rethought
Resilience
Amid Regional
Uncertainty
I
n early March 2026, four simple words
from UAE President H.H. Sheikh
Mohamed bin Zayed Al Nahyan —”we
will emerge stronger” — set at ease an
entire nation that was coming to terms
with unforeseen regional volatilities. In
a striking example of how a country’s
leadership shapes the collective mindset of
its people, I found that all six UAE-based
small business owners I reached out to for
this story shared the same sentiment about
the futures of their own brands – the words
uttered either verbatim, or as slightly
different renditions of the same line. But
upon looking deeper, it is clear that such
confidence isn’t superficial, but more a result
of proactive business strategies intentionally
honed over time. Take Zein Fayek, for
example, who founded boutique cake studio
La Torta By Zein in Syria in 2016 and
launched in the UAE in just January this
year. La Torta By Zein had been operational
in the UAE for just over a month when the
February 28 disruptions began – but as an
by AALIA MEHREEN AHMED
51
July 1, 2026 / ENTREPRENEUR.COM /
Page 52
52 / ENTREPRENEUR.COM / July 1, 2026
entrepreneur who has led
her business through not
just the COVID-19
pandemic but also displace-
ment during the nearly
14-year-long Syrian civil
war, Fayek was prepared.
“My understanding of
resilience has changed
significantly – it is no longer
about pushing harder, but
about adapting quickly and
managing uncertainty with
clarity,” Fayek says.
“Operating in volatile
environments taught me
that flexibility is more
important than control, and
I developed the ability to
continue working without
guaranteed outcomes. These
experiences strengthened
my mindset and prepared
me for ongoing challenges.
Today, resilience means
staying consistent, making
thoughtful decisions under
pressure, and continuing to
build with purpose—even
when results are not
immediately visible. As
such, I believe La Torta will
emerge stronger from this
period. These challenges
have pushed me to refine
operations, strengthen
positioning, and become
more strategic.”
Fayek notes that low footfall,
rising costs, and external
factors affecting consumer
behavior were the three
main financial pain points
she faced in the immediate
aftermath of the crisis.
“Without large financial buf-
fers, I focused on operation-
al efficiency and flexibility,”
she says. “I reduced waste,
adjusted production
volumes, and prioritized
products with consistent
demand. Diversification was
also key. I introduced
smaller, more accessible
items, explored B2B
opportunities, and
strengthened my presence
on delivery platforms to
increase reach. At the same
time, I remained open to
adjusting pricing, menu
structure, and sales
Today, resilience means
staying consistent,
making thoughtful
decisions under
pressure, and continuing
to build with purpose—
even when results are not
immediately visible. As
such, I believe La Torta
will emerge stronger
from this period. These
challenges have pushed
me to refine operations,
strengthen positioning,
and become more
strategic.
Zein Fayek, founder, La Torta by Zein
→ Zein Fayek is the
founder of La Torta
by Zein. The Syrian
entrepreneur
originally launched
the brand in
Damascus in 2016
and expanded to
Dubai in January
2026.
↑ La Torta by Zein is a boutique cake studio based in Dubai’s Arjan area. It
specializes in customized cakes and handcrafted desserts, with a strong
focus on quality, balanced flavors, and refined aesthetics.
Page 53
53
July 1, 2026 / ENTREPRENEUR.COM /
channels based on performance. Contingency planning
became practical—being ready to pivot quickly and manage
resources carefully has been essential in maintaining stabil-
ity during uncertainty.”
Adopting lean cost structures and benefitting from
diversified revenue streams are proactive decisions that
helped two other UAE small
businesses brave the storm as
well — quite literally to an
extent, given these entrepre-
neurs had the added worry of
navigating torrential weather
conditions throughout March
2026. The first of these brands
is Maharlikan, a premium
casual footwear brand founded
in 2024 by Gen Z Filipino
entrepreneurs Bianca Louise
Badando and John Kirsten
Simeon; the second is TAPENA,
a gourmet tapenade (olive
spread) brand “with a twist,”
founded by Emirati entrepre-
neur Nazpari Azari in Novem-
ber 2025. Citing business
lessons learned not only from
the coronavirus pandemic, but
also from the devastating April
2024 Dubai floods, both brands
leaned into disciplined,
low-overhead operations to
navigate uncertainty—while
Maharlikan focused on cautious
inventory scaling, flexible supplier decisions, and phased
growth to protect cash flow, TAPENA maintained stability
by controlling costs, ensuring consistent production,
strengthening supplier relationships, and expanding into
retail to offset declines in hotels, restaurants and cafes
(HoReCa) demand.
“While our contingency planning may look different from
that of larger businesses, the
principle is the same: protect
sustainability while staying
adaptable,” Maharlikan co-found-
er Simeon says. “These practical
measures have given us the ability
to continue building steadily,
even during periods where many
businesses may feel pressure to
react too quickly.” Badando adds
that building a premium product
with limited resources during
uncertain times called for
increased attention to detail. “As a
growing footwear brand, every
decision—from inventory
The country’s
strong
support for,
infrastructure,
and
pro-business
environment
creates a
foundation that
encourages
small businesses
to keep building
through
uncertain
periods.
Bianca Louise Badando
and John Kirsten Simeon,
co-founders, Maharlikan
← → Bianca
Louise Badando
and John Kirsten
Simeon are the
Gen Z Filipino
co-founders of
Maharlikan, a
UAE-based
premium casual
footwear brand
founded in 2024.
Page 54
54 / ENTREPRENEUR.COM / July 1, 2026
planning to supplier
coordination—has to be
made carefully to protect
both quality and cash
flow,” she adds. “The
challenge therefore has
been staying focused and
motivated while
operating in an environ-
ment where external
factors can shift
consumer behavior very
quickly. Our approach
has been to remain calm,
make data-conscious
decisions, and focus only
on what strengthens the
brand long term.”
TAPENA founder Azari
reflects similar senti-
ments when she shares
that “as a founder, I’ve
had to stay focused, make
careful decisions, and
ensure continuity. It’s not
easy, but the priority has
been to keep the business
stable and moving
forward.”
Azari, who had already
led her business to clinch
listings across major
retail chains in the UAE
such as Spinneys,
Waitrose, Union Coop,
and Carrefour, also
credits support from the
Mohammed bin Rashid
Establishment for SME
Development which
helped establish
TAPENA’s factory and
launch the business last
year. “Today, despite the
unprecedented challeng-
es, we are growing
through strong commu-
nity support and word of
mouth. However, this also
highlights a broader
challenge: local manufac-
turing startups need
stronger public relations
(PR) and marketing
support to scale,
especially UAE-born
brands aiming to
compete and represent
the country’s food
industry and promote
Today, despite the unprecedented
challenges, we are growing through
strong community support and
word of mouth. However, this also
highlights a broader challenge:
local manufacturing startups need
stronger public relations (PR)
and marketing support to scale,
especially UAE-born brands aiming
to compete and represent the
country’s food industry and promote
‘Make it in the Emirates.’
Nazpari Azari, founder, TAPENA
→ Nazpari Azari is
the Emirati founder
of TAPENA, a
UAE-born gourmet
spread brand that
reimagines
traditional tapenade
into a fresh, healthy,
and versatile
product suited to
modern lifestyles.
Page 55
55
July 1, 2026 / ENTREPRENEUR.COM /
‘Make it in the Emirates.’ I believe
with the right support, TAPENAZ can
contribute even more to the UAE’s
local food industry.”
Both sets of founders note that the
lack of knee-jerk reactions to the
crisis is strongly bound to their
definition of resilience – which is
strikingly similar to the definition
shared by La Torta By Zein’s Fayek.
“Resilience now means being
adaptable, prepared, and able to
respond quickly without losing
direction. We’ve realized that strong
businesses are not built only on great
products, but on flexibility, planning,
and the ability to stay steady during
uncertainty,” Maharlikan’s Badando
shares. Meanwhile TAPENAZ’s Azari
says that her understanding of
resilience has become more practical.
“It’s not only about growth, but about
sustaining the business during
uncertainty. Experiences like
COVID-19 and the April 2024 UAE
My business did not start during
COVID-19, but that period still
shaped how I view uncertainty
and stability. It helped me
understand that timing is never
fully in our control. Experiences
like the pandemic and the UAE
floods also reminded me how
unpredictable life can be. I’ve
learned that resilience is not
about controlling everything,
but about staying calm, steady,
and moving forward through
uncertainty.
Ishara Malshani Settinayake,
founder, Peaches Craftella
floods helped me react faster and
stay disciplined. This time, I focused
on protecting what I’ve built and
adapting quickly to changing
conditions.”
One other small business owner
who can resonate with these
statements is UAE-based Sri
Lankan entrepreneur Ishara
Malshani Settinayake who launched
→ Ishara Malshani
Settinayake is the Sri
Lankan founder
behind Peaches
Craftella, a handmade
lifestyle brand
launched in 2024 in
Abu Dhabi.
Page 56
56 / ENTREPRENEUR.COM / July 1, 2026
handmade lifestyle brand Peaches
Craftella in 2024 in Abu Dhabi. “My
understanding of resilience has
become more gentle over time,” she
says. “Earlier, I thought it meant
pushing through everything without
stopping, but now I see it more as
balance — adapting and continuing
without pressure. My business did
not start during COVID-19, but that
period still shaped how I view
uncertainty and stability. It helped
me understand that timing is never
fully in our control. Experiences like
the pandemic and the UAE floods
also reminded me how unpredictable
life can be. I’ve learned that
resilience is not about controlling
everything, but about staying calm,
steady, and moving forward through
uncertainty.”
Settinayake, who balances her work
at Peaches Craftella with a full-time
corporate job as well as raising a
family, notes that the encouragement
she received from the small business
community in the UAE has been
particularly helpful in the last few
weeks. “Even small moments — like
seeing someone resonate with
something I made by hand — are
what keep me motivated,” she says. “I
also take part in pop-up markets
whenever I can, usually with a small,
simple, and thoughtful display,
which allows me to share the brand
in a more personal way. Peaches
Craftella is still growing, but at its
heart it remains a story made by
hand — rooted in calmness, emotion,
and meaningful expression.”
But in narrating her experience,
Settinayake brings up a point very
similar to the one raised by
TAPENAZ founder Azari: the
challenges of marketing a brand with
a very limited budget. “I have to be
intentional and creative with how I
share my work, especially when
resources are small and everything is
self-driven,” Settinayake adds. “There
are also emotional moments when
sales are slow, even though a lot of
care and effort goes into each piece.
However, I’m supported strongly by
my husband, my sister, and my close
friends, which helps me stay
grounded. I try to take things step by
step –even as I slowly expand into
home décor and accessories so the
brand can grow in a more natural
and balanced way– and remind
IN THE UAE,
RESILIENCE
IS NO LONGER
A REACTIVE
MEASURE,
BUT BUILT
INTO THE
CORE OF HOW
BUSINESSES
ARE
DESIGNED
AND SCALED
↑ Peaches Craftella transforms natural
and upcycled materials such as coconut
shells, seashells, and clay into jewellery
and home décor pieces. in Abu Dhabi.
Page 57
myself that I’m building
something meaningful over
time. For me, Peaches
Craftella is about creating
something that feels like a
quiet breath — intentional,
warm, and rooted in slow,
meaningful crafting. Each
piece is made to carry
emotion, simplicity, and a
sense of calm connection.”
Another UAE-based small
business that seeks to
create meaningful bonds
through its work is custom
embroidery studio
Lunaloom, which was
launched in November
2025 by Lebanese-Ameri-
can entrepreneur Malak
Raad. “Running a business
during this period of
uncertainty has definitely
changed how I think about
resilience,” she says. “It’s
not always about pushing
through, sometimes it’s
about knowing when to
pause and focus on what
matters. My attention
naturally shifted more
toward family, and
experiences like COVID-19
reminded me that things
don’t always go as planned,
and that’s okay. While I
don’t have anything
structured yet, since the
business is still new, I have
been keeping things
flexible. Because most of
what I do is event-based
and small-scale, it’s made it
easier to pause when
needed without too much
pressure.”
With unfathomable
repercussions of the
regional crisis reaching her
native land, Lebanon, Raad
says she also had to deal
with other emotionally-led
decisions. “One of the
biggest challenges has been
knowing how to show up
during a time like this,” she
admits. “It didn’t feel right
to continue posting or
selling normally with
One of the biggest challenges
has been knowing how to show
up during a time like this. It
didn’t feel right to continue
posting or selling normally
with everything happening
in the region. As a Lebanese-
American, it also felt very
personal. I ended up taking
a step back and being more
intentional, rather than forcing
anything.
Malak Raad, founder, Lunaloom
→ Malak Raad is the
Lebanese-American
founder of
Lunaloom, a
Dubai-based
custom embroidery
studio that offers
live embroidery at
events alongside
personalized
stitched pieces.
57
July 1, 2026 / ENTREPRENEUR.COM /
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58 / ENTREPRENEUR.COM / July 1, 2026
everything happening in
the region. As a
Lebanese-American, it
also felt very personal. I
ended up taking a step
back and being more
intentional, rather than
forcing anything.”
One source of solace for
Raad, however, was the
same as that for Peaches
Craftella’s Settinayake:
the UAE business
community. “A lot of
businesses have been
opening up their spaces
for small brands like
mine to pop up, which
has helped a lot with
visibility and getting my
name out there,” Raad
shares. “It’s made a real
difference and has
shaped how I see the
future of the business.”
Indeed, one such
business that opened up
its space rent-free to local
and homegrown brands
“to keep the community
ecosystem alive” is
design-led cultural hub
The Casa Collective — its
Indian co-founders,
architect-turned-entre-
preneur Ritika Kothari
and Zohra Bandali, being
the final voices of UAE
small businesses in this
piece. Kothari says that
taking this decision was
part of a broader
decision-making process,
which also included
deferring employee
salaries rather than
cutting them. “Watching
our team take shelter
during the alerts was the
hardest moment,”
Kothari shares. “They
look to us not just for
salaries but for safety and
clarity. Decision-making
therefore became
instinctive. Defer what
can wait, cut what must
go, protect the people
first. Regional tensions
also disrupted our launch
momentum: events
cancelled, global
shipments stuck, brands
unable to participate due
AS UAE SMES —WHICH
CONTRIBUTE OVER 63%
OF THE NATION’S NON-
OIL GDP— CONTINUE TO
GROW ALONGSIDE THE
GOVERNMENT’S GOAL OF
REACHING ONE MILLION
BUSINESSES BY 2031, THE
SECTOR’S RESILIENCE IS
BEING SHAPED BY BOTH
FORMAL INITIATIVES AND
COMMUNITY SUPPORT.
↑ Launched in November 2025,
theLunaloom studio focuses on
bespoke craftsmanship and
interactive experiences,
bringing a contemporary
approach to traditional
embroidery.
Page 59
59
to spiked logistics costs.
So our approach became
simple: stay functional,
stay honest with the
team, and make
decisions we could stand
behind regardless of
outcome.”
Much of Kothari’s
approach can be
attributed to her
simultaneous role as the
CEO of Colab Cloud
Tech, a Dubai-based tech
studio that offers
immersive, digital-first
solutions. Some of it, as
per Kothari herself, was
learnt through the
COVID-19 crisis. But the
co-founder shares a
third, more personal
reason: beating cancer.
“Resilience used to mean
bouncing back; it doesn’t
anymore,” she says. “It
means staying functional
while the ground is still
moving. As a cancer
survivor, I have never
been scared of starting
from scratch or
navigating unpredictable
events. COVID-19 taught
us all that disruption
isn’t exceptional, it’s
periodic. Both experi-
ences pushed us to build
lighter, leaner, and with
greater community
dependency. This time
the response felt more
instinctive. We didn’t
wait for clarity before
acting. We moved
quickly to restructure,
localise, and communi-
cate openly with
partners and the team.
What changed most
profoundly was the
understanding that
resilience isn’t an
individual quality; it’s a
collective one. The
community absorbing
the shock alongside us
was not incidental. It
was structural. That’s
what Casa Collective
was built for, and this
period proved it.
Like many of the other
small business founders
in this story, Kothari
too found monetary
respite through lean
cost structures and
diversification. “There
was no significant
financial buffer, but
there was structural
flexibility: low fixed
overheads, no long-
term vendor commit-
ments in the early
months, and a team
small enough to pivot
quickly,” Kothari shares.
“When the disruption
hit, that leanness
became an advantage.
We deferred non-essen-
tial expenses, temporar-
ily paused global
partnerships, and
redirected focus to
existing on-the-ground
operations: local
brands, existing
community, the physical
space itself. Meanwhile,
diversification across
the two businesses that
I own —The Casa
Collective and Colab
Cloud Tech— provided
a psychological and
operational hedge.
When one was
disrupted, the other
held. The lesson we
carry forward is that
flexibility is the only
reliable buffer a young
business actually has.”
“Through it all, the
community was our
most tangible support,”
Kothari adds. “People
Through it all, the community
was our most tangible
support. People checked in,
shared our space, redirected
their networks toward local
businesses, and showed
up when it mattered. Not
dramatically — quietly and
consistently, which is the more
valuable kind. We will emerge
stronger because we were
forced to build more honestly.
Ritika Kothari, founder, The Casa Collective
July 1, 2026 / ENTREPRENEUR.COM /
→ Ritika Kothari, an Indian
architect-turned-entrepreneur,
is the founder of The Casa
Collective, a design-led cultural
hub in Al Quoz, Dubai.
Page 60
60 / ENTREPRENEUR.COM / July 1, 2026
checked in, shared our space, redirected their networks
toward local businesses, and showed up when it mattered.
Not dramatically — quietly and consistently, which is the
more valuable kind. We will emerge stronger because we
were forced to build more honestly. Plans that didn’t
survive contact with reality were replaced with something
more grounded.... local roots, genuine relationships, and a
community that now knows what Casa Collective stands for
not because we told them, but because they experienced it
together with us.”
Indeed, as small and medium businesses in the UAE —a
sector that accounts for over 63% of the nation’s non-oil
GDP— continue to grow and the government continues its
goal to house one million such businesses by 2031, it is
clear that this resolute and resilient ecosystem is a blend of
formal initiatives and local community support.
Badando and Simeon, the young entrepreneurial duo
behind Maharlikan, summarize it best when they say: “The
country’s strong support for entrepreneurship, infrastruc-
ture, and pro-business environment creates a foundation
that encourages small businesses to keep building through
uncertain periods. Just as important has been the encour-
agement from our community—customers, peers, and
supporters who continue to believe in the value of local and
emerging brands. That support reinforces our belief that
difficult periods can strengthen businesses rather than
weaken them. We believe we will emerge stronger because
resilience is now part of how we operate—not just how we
respond to crisis, but how we grow every day.”
→ Conceived as a third space for artists,
designers, makers, and the culturally
curious, The Casa Collective functions as a
living gallery, event venue, design hub, and
pop-up space for Dubai’s creative
community.
Page 61
61
July 1, 2026 / ENTREPRENEUR.COM /
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Center - Malham, Saudi Arabia
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Page 63
63
July 1, 2026 / ENTREPRENEUR.COM /
Navigating a More
Connected World:
How the UAE Is Becoming the Wealth Bridge for
Globally Mobile Entrepreneurs
In today’s world, wealth no longer sits neatly within national borders. Families may live in the UAE,
run businesses in India, hold assets across Asia and educate their children in the UK or the US. For
globally mobile entrepreneurs and affluent families, wealth has become inherently cross border.
by RAJESH KANNAN
Page 64
64 / ENTREPRENEUR.COM / July 1, 2026
T
his shift is
fundamentally
reshaping how
individuals think about
their financial lives.
Ambitions, assets and
obligations now span
multiple jurisdictions,
making traditional, single
market banking approaches
increasingly insufficient.
What clients need instead is
a banking partner that can
connect these worlds
seamlessly and help them
navigate complexity with
confidence.
Against a backdrop of
market volatility and
geopolitical uncertainty, one
trend has become
unmistakable: wealth is
becoming more global, and
the UAE is emerging as a
central anchor in this shift.
Positioned at the
intersection of major
financial corridors linking
East and West, the UAE’s
role as a global connector
has never been more
relevant. Importantly,
despite recent volatility,
client activity in the UAE
has remained resilient,
underscoring the market’s
structural strength rather
than short term sentiment.
The UAE as a Cross Border
Wealth Hub
Over the past decade, the
UAE has evolved into a
dynamic bridge for globally
mobile entrepreneurs and
investors. As a leading
financial and business hub, it
continues to attract capital,
talent and enterprises from
across Asia, Europe and
Africa. This evolution is
central to our strategy at
Standard Chartered, where
cross border connectivity sits
at the heart of our ambition
to be a leading international
wealth manager.
As the UAE grows both
organically and through its
ability to attract high net
worth individuals and
professional investors,
demand for sophisticated
and internationally aligned
wealth solutions is rising. For
many clients, the UAE is no
longer simply a place to live
or base a business—it has
become the anchor of their
broader cross border wealth
strategy.
This is particularly evident
among internationally active
families and Global Indians.
Many have operating
businesses in India, property
and residency in the UAE,
investment portfolios in
Singapore or Hong Kong,
and children studying across
the UK or the US. For these
clients, the ability to manage
liquidity, investments and
risk across markets in a
coordinated way is not a
luxury—it is essential.
Periods of uncertainty tend
to sharpen this global
mindset. Rather than
reacting to daily headlines,
clients are increasingly
making deliberate, long term
decisions: diversifying across
asset classes and
geographies, focusing on
quality, and maintaining
disciplined investment
strategies. The objective is
not just to preserve wealth,
but to position it for
opportunities that may
emerge “the day after”
volatility subsides.
Why International Banking
Capabilities Matter
This is where international
banking—and, more
importantly, a focused
network of wealth hubs—be-
comes a true differentiator.
At Standard Chartered, our
‘T/Wealth
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July 1, 2026 / ENTREPRENEUR.COM /
FOR CLIENTS, THE PRIORITY IS NO LONGER SIMPLY TO RESPOND TO CHANGE, BUT TO POSITION
THEMSELVES AHEAD OF IT. IN THIS CONTEXT, THE UAE’S ROLE AS A BRIDGE FOR GLOBAL WEALTH IS
SET TO BECOME EVEN MORE CRITICAL.”
international footprint spans many
markets. Within this global network,
our Priority Private proposition for high
net worth clients is anchored around
selected wealth hubs including the
UAE, Singapore, Hong Kong and
Jersey. These centres are not chosen
arbitrarily; they reflect the real
corridors through which our clients live,
invest and build their futures.
For clients, the value of this
connectivity manifests in three critical
ways. First, seamless cross border
access—the ability to move and manage
wealth across jurisdictions with fewer
friction points. Second, integrated
advice—guidance that considers the
entire global portfolio rather than
treating each market in isolation. Third,
local depth combined with global
perspective—insights grounded in on
the ground expertise, informed by
broader macro and market trends.
Ultimately, this is not about scale for
its own sake. It is about connectivity:
joining the dots across different parts of
a client’s financial life and translating
complexity into clarity.
The Global Indian Opportunity
The Global Indian segment
encapsulates many of these cross
border dynamics. These clients often
retain strong commercial, cultural and
familial ties to India, while building
global footprints in terms of residence,
business and investment activity.
For them, the UAE offers a
compelling base—proximity to India, a
robust and sophisticated financial
ecosystem, attractive business
conditions, and strong connectivity to
other key markets. When paired with
an international banking platform that
understands multi generational and
cross geographical aspirations, the
UAE can function as a true wealth
bridge—supporting the creation,
protection and transition of wealth
across borders.
People at the Heart of a Connected
Proposition
Behind every effective cross border
proposition are the people who bring it
to life. Serving globally mobile clients
requires speed, precision and deep
technical expertise. Relationship teams
must navigate multiple regulatory
environments, tax considerations and
market cycles, while delivering a
consistent and high quality client
experience.
This human element—the ability to
listen, interpret complex needs and
coordinate across markets—remains
central to effective international
banking, particularly during periods of
volatility. Our clients are supported by
highly trained and INSEAD certified
Relationship Managers and Wealth
Advisors positioned across our
network, complemented by an
expanding range of digital wealth
solutions.
Positioning for What Comes Next
Market cycles will continue to evolve,
and periods of volatility are inevitable.
What is changing more fundamentally
is how and where wealth is created,
owned and transferred. It is
increasingly global, mobile and
interconnected.
For clients, the priority is no longer
simply to respond to change, but to
position themselves ahead of it. In this
context, the UAE’s role as a bridge for
global wealth—supported by an
international banking platform and a
focused network of wealth hubs—is set
to become even more critical.
International banking today is no
longer just about accessing multiple
markets. It is about orchestrating a
connected, cross border wealth strategy
in an increasingly borderless financial
world.
Rajesh Kannan is head of
Wealth and Retail Banking,
UAE, International
Banking EMEA, Jersey
(UK) and head of Global
Indian Clients at Standard Chartered
Page 66
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Dr. Reem Osman:
Building Businesses
With Purpose
Through Reem
Holding
D
r. Reem Osman has
successfully bridged the
worlds of medicine,
corporate leadership,
and entrepreneurship by
transforming a career
that began in surgery
into one that now spans healthcare,
consulting, media, real estate, and
lifestyle ventures through Reem
Holding.
Widely recognized as one of the
Middle East’s leading healthcare
executives, Dr. Osman built her
reputation over more than two decades
of clinical and leadership experience.
Beginning her career as an accom-
plished eye surgeon, Dr Osman’s talent
for precision, patient care, and
problem-solving later defined her
transition from clinician to healthcare
executive to entrepreneur.
She has been the Vice Chairperson of
one of the region’s largest healthcare
groups, where she has played a key role
in driving expansion strategies,
operational transformation, and
cross-border growth initiatives.
While these achievements established
her as a respected healthcare industry
leader, Dr. Osman’s entrepreneurial
ambitions ultimately led her to create
Reem Holding, a 100% female-owned
strategic consultancy and investment
platform built alongside her daughters.
Today, Reem Holding serves as an
independent organization that
supports and develops business
ventures across multiple sectors.
“My passion for creating high-impact
businesses led me to start Reem
Holding and grow into exciting
industries including food and beverage,
media, advertising, and consulting,”
says Dr. Osman. “I discovered that the
fundamentals of effective leadership—
agile crisis management, systemic
innovation, and human-centric
design—apply to any industry after so
many years of management experi-
ence.”
Healthcare remains a core pillar of
the organization through its Health-
care Consultancy Division, which
provides advisory and operational
/Leadership
‘T
by TAMARA PUPIC
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July 1, 2026 / ENTREPRENEUR.COM /
management services to hospitals,
clinics, healthcare investors, and
healthcare projects.
Among the ventures operating under
Reem Holding is Zaina Café, a lifestyle
and food-and-beverage brand founded
by Zaina Batterjee at the age of 15. The
concept has since expanded across the
UAE and Saudi Arabia, with plans to
enter Egypt. The group also oversees
Wide Wings Media & Advertising, a
strategic marketing, branding, and
content production company led by
the CEO Seham Batterjee, serving
regional and international clients
through operations in the UAE and
Egypt.
In addition, Batterjee Properties,
under the leadership of Co-CEO Lulua
Batterjee, manages strategic real
estate assets across the UAE and
Saudi Arabia, with a focus on
long-term value creation and
sustainable growth.
Dr. Osman explains that the creation
of Reem Holding was also inspired by
the UAE’s vision for economic
diversification and talent develop-
ment. The UAE’s national aim of
economic diversification and
developing next-generation. “We are
able to close the gap between bold
innovation and unfailing dependabil-
ity by building a multi-diversified
portfolio,” she explains. “The objective
is always the same, whether it is
fostering a family-led entrepreneurial
spirit in lifestyle venues like Zaina
Café, promoting narrative excellence
through Wide Wings Media, or
offering strategic business consulting,
transforming innovative concepts into
long-term businesses that actively
improve lives and influence the
region’s future.”
As a female entrepreneur and
business leader, Dr. Osman is also
passionate about empowering the next
generation of women in leadership.
“The most important lesson for
aspiring female leaders is to lead with
adaptive communication and to boldly
claim your power,” Dr. Osman
explains. “Success in high-stakes
situations demands having faith in
your knowledge and sticking to your
choices without needing frequent
agreement or prior justification.
Gaining proficiency in a variety of
professional knowledge allows one to
move fluidly from high-empathy
leadership that motivates creative
teams to the clear, data-driven
accuracy needed to manage a
boardroom.
Through Reem Holding, she actively
promotes generational entrepreneur-
ship, encouraging young women to be
disciplined and decisive strategic
thinkers.”Long-term resilience also
depends on developing a strong peer
community and keeping strategy and
emotion apart,” she adds. “Your
enthusiasm for execution is preserved
when you see professional friction as
an operational variable to be managed
rather than as a personal slight.
“Actively developing an impartial
inner circle of trustworthy peers offers
the vital viewpoint needed to remain
grounded. In the end, combining
human-centered empathy with
calculated resilience is a powerful
competitive advantage rather than a
weakness.”
Recognized with more than 20
international awards, Dr. Reem
Osman consistently ranks among the
most influential women in the Middle
East. Beyond her executive responsi-
bilities, she is a sought-after keynote
speaker and mentor to entrepreneurs.
And to all aspiring entrepreneurs and
emerging leaders, Dr. Osman advises
to embrace non-linear growth
“because the most significant
companies are created at the nexus of
purpose and flexibility.”
She adds, “In order to leave a lasting
legacy, entrepreneurs must recognize
that operational efficiency is meaning-
less without empathy; long-term
disruption results from a thorough
grasp of human friction and the
creation of sustainable solutions that
actively improve lives.”
As she looks to the future, Dr.
Osman believes the next generation of
leaders must combine empathy with
disciplined execution, while remaining
firmly anchored to a clear sense of
purpose. She also encourages
entrepreneurs to view setbacks not as
failures, but as opportunities to learn,
adapt, and refine their approach.
“Ultimate success demands having the
courage to act on calculated instinct,
building businesses with structural
integrity, and leading people with
compassion,” she says. “That is how
lasting impact is created, and how
influence endures over time.”
I DISCOVERED THAT THE FUNDAMENTALS OF EFFECTIVE
LEADERSHIP—AGILE CRISIS MANAGEMENT, SYSTEMIC INNOVATION,
AND HUMAN-CENTRIC DESIGN—APPLY TO ANY INDUSTRY AFTER SO
MANY YEARS OF MANAGEMENT EXPERIENCE.”
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68 / ENTREPRENEUR.COM / July 1, 2026
Where Certainty Meets Scale
I
n April 2026, the World Trade
Organisation’s (WTO) latest World Trade
Prospects and Statistics report
announced that, in a historic first, the UAE
had entered the ranks of the world’s top
10 exporting nations. This milestone
comes at a particularly pivotal moment
for global trade routes and supply chains, as
the effects of geopolitical shifts and crises
continue to be navigated. While this reality is
encouraging industrial investors, more than
ever, to place greater value on stability,
continuity, and operational certainty, it has also
offered UAE-based manufacturing hubs a
unique opportunity: to move beyond location-
led appeal and establish ecosystems that are
resilient, reliable, and built to scale over the
long term.
The Industrial Move to the UAE’s North with RAKEZ. by AALIA MEHREEN AHMED
/Ras Al Khaimah
‘T
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July 1, 2026 / ENTREPRENEUR.COM /
R
as Al Khaimah is
increasingly
emerging as a
destination that
meets these
evolving expecta-
tions, offering a
balance of reliability, cost
efficiency, and long-term
scalability. At the centre of the
northern emirate’s growth has
been the Ras Al Khaimah
Economic Zone (RAKEZ) and its
range of business licenses, legal
structures, and facility options.
In his experience, RAKEZ Group
CEO Ramy Jallad notes that
there are a select few factors that
industrial investors now place
above brand-name cities:
namely, the cost of land and
facilities, the speed of licensing
and set-up, the strength of
logistics connectivity and ease,
and the transparency of
regulatory frameworks.
Workforce availability and
long-term scalability have also
become decisive factors, as
manufacturers plan multi-phase
growth strategies rather than
short-term footprints. He adds,
“In today’s environment,
predictability is no longer just an
advantage, but a necessity, and it
is increasingly shaping how and
where industrial investments are
made.”
Home to more than 40,000
FOR INDUSTRIAL OPERATORS MANAGING MULTI-MARKET SUPPLY CHAINS, THIS
INTEGRATED APPROACH SIGNIFICANTLY REDUCES EXPOSURE TO DELAYS AND
REGULATORY AMBIGUITY.”
“IN TODAY’S
ENVIRONMENT,
PREDICTABILITY IS
NO LONGER JUST AN
ADVANTAGE, BUT A
NECESSITY, AND IT
IS INCREASINGLY
SHAPING HOW AND
WHERE INDUSTRIAL
INVESTMENTS ARE
MADE.”
Page 70
70 / ENTREPRENEUR.COM / July 1, 2026
companies from over 100
countries today—with
manufacturing forming one of its
fastest-growing segments—
RAKEZ has cemented its position
in the UAE by offering
competitive industrial land rates,
customizable warehouses, and
built-to-suit facilities that allow
businesses to deploy capital
strategically rather than absorb
inflated overheads.
In addition, the economic zone’s
streamlined licensing framework,
including fast-track setup
capabilities for certain business
activities, helps reduce
time-to-market, while 100%
foreign ownership structures and
transparent regulatory processes
offer clarity from the outset.
Jallad notes that it is a
combination that, for
manufacturers operating on tight
production cycles, directly
supports cost control and protects
margins.
But beyond lean operational
models that protect margins,
RAKEZ has been able to unlock
another core fact: reducing
operational risk has become
equally central to the equation.
RAKEZ’s one-stop-shop model
“RAKEZ has cemented
its position in the UAE
by offering competitive
industrial land
rates, customizable
warehouses, and built-to-
suit facilities that allow
businesses to deploy
capital strategically
rather than absorb
inflated overheads.”
/Ras Al Khaimah
‘T
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71
July 1, 2026 / ENTREPRENEUR.COM /
therefore consolidates
licensing, visa
processing, banking
facilitation, compliance
coordination, and
corporate services under
a single ecosystem.
Dedicated key account
managers and
centralized government
liaison mechanisms
minimize bureaucratic
fragmentation. VAT
registration, ESR
compliance, accounting
support, and audit
facilitation are also
coordinated within the
same framework,
lowering administrative
complexity. “For
industrial operators
managing multi-market
supply chains, this
integrated approach
significantly reduces
exposure to delays and
regulatory ambiguity,”
Jallad explains.
Increasingly, industrial
decision-making is
being shaped not only
by cost and speed, but
by the ability to operate
with confidence amid
shifting global
conditions. As such, to
further improve its
procurement,
partnerships, and
distribution
capacity —and indeed,
its overall value
proposition— RAKEZ
has remained
committed to fostering
industrial clusters. Its
manufacturing base
spans fabricated metal
products, chemicals,
rubber and plastics,
machinery and
equipment, building
materials, automotive
components, electrical
equipment, food
production, packaging,
furniture, and wood
products, among others.
This ecosystem diversity
has proven to be an
important bow in the
economic zone’s armor.
“The clustering effect
not only shortens supply
chains but also
strengthens resilience,”
Jallad explains.
Supporting this
ecosystem is the
economic zone’s
uniquely embedded ESG
infrastructure, which
includes shared utilities,
structured waste
management systems,
and industrial planning
aligned with sustainable
building standards and
cleaner production prac-
tices. All of this enables
companies to meet
increasingly stringent
environmental
benchmarks”
Perhaps one of the
biggest reflections of
RAKEZ’s strength lies in
the fact that in 2025 it
recorded a 44% surge in
new company
registrations, compared
to 2024. From a
geographical standpoint,
Ras Al Khaimah’s
positioning plays a
critical role in
strengthening
operational reliability
for industrial
businesses. Easy access
to logistics hubs and
integrated road
networks across the
UAE and GCC supports
more reliable and
controlled access points
for the movement of
goods.
For manufacturers
targeting regional
distribution corridors
across the Middle East,
Africa, and South Asia,
this logistical
positioning enables
greater planning
certainty while helping
manage transport risks
and costs.
But in what is perhaps
the thread that ties all of
these advantages
together is scalability
— the promise of which
is built into the RAKEZ
ecosystem. Investors can
begin operations within
ready warehouses and
expand to industrial
land without relocating
outside the zone.
Options across free zone
and non-free zone
frameworks allow
operational flexibility
depending on market
strategy. Workforce visa
solutions, including
long-term residency and
Golden Visa pathways,
support talent retention,
while staff accommoda-
tion facilities ensure
operational continuity.
Long-term lease
flexibility further
enables phased growth,
transforming RAKEZ
from a launch platform
into a long-term
industrial base.
Today, in a global
climate where
conditions continue to
evolve, industrial
investors are prioritising
environments that offer
clarity at entry,
continuity in operations,
and the flexibility to
scale without
disruption. Meanwhile,
the UAE’s broader
industrial vision,
reflected in initiatives
such as Make it in the
Emirates, continues to
reinforce the country’s
commitment to building
resilient, future-ready
manufacturing
capabilities. Moving into
the rest of 2026,
RAKEZ’s model aligns
closely with both — pro-
viding a structured,
reliable ecosystem
where businesses can
establish, operate, and
expand with confidence
over the long term.
“PERHAPS ONE OF THE
BIGGEST REFLECTIONS
OF RAKEZ’S STRENGTH
LIES IN THE FACT THAT IN
2025 IT RECORDED A 44%
SURGE IN NEW COMPANY
REGISTRATIONS, COMPARED
TO 2024.”
Page 72
72 / ENTREPRENEUR.COM / July 1, 2026
Why Media Training Is No Longer
Optional for Entrepreneurs
by RABIH SAAB
/Media
‘T
Page 73
73
July 1, 2026 / ENTREPRENEUR.COM /
T
he UAE understands this better than most.
Dubai’s digital startup ecosystem grew by 120% in 2024
alone. With that explosion of new voices competing for
attention, funding, and credibility, the ability to communi-
cate clearly and with confidence has become a genuine
competitive edge.
The UAE also has the highest social media penetration rate in the
world at 115% – meaning founders here are watched, quoted, and
judged online more than almost anywhere else on earth.
Yet most entrepreneurs step in front of cameras and microphones
with no preparation at all. They know their product inside out.
They struggle to explain it in a way that engages, persuades, or
inspires. That gap is costly – not only in missed media opportuni-
ties, but in the slower, less visible erosion of trust that comes from
communication that feels flat, evasive, or generic.
What media training actually develops is something deeper than
interview technique. It helps founders find their authentic voice
– the specific perspective, personal story, or bold point of view
that no competitor can copy. In a market as crowded and
fast-moving as the UAE, generic communication is invisible.
Specific, honest, well-prepared communication builds the kind of
credibility that compounds over time, turning one good media
appearance into a lasting reputation.
This matters because audiences have changed. In the Gulf as
everywhere, people no longer trust polished corporate state-
ments. They trust human voices – founders who speak plainly,
take clear positions, and sound like themselves rather than a
press release.
The next generation of business leaders shaping this region will
not necessarily be the ones with the biggest budgets or the fastest
growth. They will be the ones who, when opportunity or crisis
arrives, know exactly what to say – and how to say it in a way that
people remember.
In business today, visibility is power. But only if you know how to
speak when the spotlight finds you.
Rabih Saab is the Group Head - Media Division, Publsh Media
Group. With over 15 years of experience in marketing and
corporate public relations across the Middle East, Saab has
established himself as a leading force in strategic communication.
F
or years, entrepreneurs in the
Gulf treated media training as
something for politicians and
multinational CEOs – not for
founders building businesses in
Dubai or Abu Dhabi. That thinking
is now a real disadvantage.
Today’s founder is not just
building a company, they are performing
leadership in public. One clumsy answer in
a podcast interview, one defensive
response to a difficult question, one poorly
handled panel moment – and investor
confidence, employee loyalty, and
customer trust can shift fast. In a region
where business is deeply personal and
reputation travels quickly, that risk is
especially high.
“THE NEXT GENERATION
OF BUSINESS LEADERS
SHAPING THIS REGION
WILL NOT NECESSARILY
BE THE ONES WITH THE
BIGGEST BUDGETS OR
THE FASTEST GROWTH.
THEY WILL BE THE
ONES WHO, WHEN
OPPORTUNITY OR
CRISIS ARRIVES, KNOW
EXACTLY WHAT TO SAY
– AND HOW TO SAY IT
IN A WAY THAT PEOPLE
REMEMBER.”
Page 74
FUN COMES
GUARANTEED
YOU DECIDE WHEN THE PARTY
STOPS WITH 24HR FOOD & DRINK.
NOW OPEN AT DUBAI DIGITAL PARK.
RADISSONHOTELS.COM/RED
Page 75
75
July 1, 2026 / ENTREPRENEUR.COM /
Samsung doubles down on data
protection with new Privacy Display ↓
B/Gear
#TamTalksTech
Gadgets and doodads that you might’ve missed out
on, sourced by a tech aficionado by TAMARA CLARKE
TAMARA CLARKE, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette,
one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most
influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles.
Talk to her on Twitter @TAMARACLARKE. theglobalgazette.com
IMAGES © SAMSUNG
The Samsung Galaxy S26 Ultra features a
6.9-inch Dynamic AMOLED 2X display,
powered by the Snapdragon 8 Elite Gen
5 chip with advanced Galaxy AI. It boasts
a 200MP main camera, 50MP periscope
zoom, and faster 60W charging. In
addition, its brand new Privacy Display
feature - a world first on a mobile device
- sets a new standard for privacy
protection.
The seemingly innocuous act of someone
glancing at your screen can lead to
severe consequences, such as identity
theft, financial loss and hostile takeovers
of personal accounts. Data breaches on
mobile phones from shoulder surfing
- the act of spying on a user’s screen or
keypad in public - are a growing trend,
despite being considered a low-tech
security threat. This nefarious technique
is frequently used to harvest PINs,
passcodes and financial data. Shoulder
surfing poses significant risks because it
bypasses standard technological security
measures entirely, but Samsung is
changing the game with Privacy Display.
/Hardware that prioritizes
privacy
Galaxy S26 Ultra is notably thinner and
lighter with a 7.9mm titanium design. It
features a flat Armor 2 front and
Aluminum frame and Privacy Display,
which limits viewing angles to protect
sensitive information on your screen.
Essentially, Privacy Display makes the display
very difficult to read if you’re not looking at it
straight on. The feature can be toggled on
and off using quick settings, with two
intensity levels, or activated only for certain
tasks such as when using your banking app
or entering your pin or password on the lock
screen. You can also set it so that only
notifications are blocked out, which keeps the
rest of the screen easily viewable.
The Ultra has four cameras on the back
offering greater range than competitors. For
this year Samsung has upgraded the lenses
on the 200MP and 50MP 5x telephoto
cameras to collect significantly more light.
The result is brighter, more detailed images in
low-light scenes and less blurry shots of
moving subjects because of faster shutter
speeds. Other notable camera features
include 100x digital zoom and the new
Horizon Lock for video stability.
Samsung hit another hardware home run with
the Galaxy S26 Ultra S Pen, an integrated
stylus featuring 4,096 levels of pressure
sensitivity, IP68 water/dust resistance, and Air
Command functionality. It offers a natural
writing experience designed for the S26
Ultra’s display and gives you the option of
free-hand writing and drawing.
/The softer side of Galaxy S26
Ultra
Galaxy S26 Ultra also has software and AI
improvements to complement its hardware
upgrades. Most notably are Horizontal Lock
and Photo Assist. Horizontal Lock uses
advanced algorithms to let you tilt and twist
the device as much as you want while
keeping the video steady to produce level
footage. Photos Assist, powered by Galaxy AI
offers advanced generative editing in the
Gallery App. The 5,000mAh battery provides
solid, all-day battery life, with Super Fast
Charging 3.0. Galaxy S26 Ultra comes with
three storage options: up to 1 TB with 16 GB
of memory and 512 GB or 256 GB with 12 GB
of memory, so you can choose the capacity
that fits how you use your phone.
Page 76
ODE TO BAG END
Limited Edition
Make every epic writing journey a cosy one. Hobbiton handcraft from the makers of
the world’s most magical pens.
©����������������������������������������������������������������������������������������������������������������������
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Page 77
77
July 1, 2026 / ENTREPRENEUR.COM /
B/Gear
IMAGES ©VOGAYA, MASERATI, BIANCHET, AND PRIMARK.
Founded in 2025 by Dubai-based
entrepreneur Elke Steijns, VOGAYA
is a luxury handbag label crafted
entirely from plant-based leather,
using materials derived from
sources such as coffee and
bamboo. The brand reflects a
growing attempt to rethink long-
held assumptions around leather
as the default marker of quality.
The debut collection introduces
two signature styles. The Bambote
is a soft tote crafted from bamboo-
based leather, with the raw material
sourced from Vietnam. The
Espressa, by contrast, is a more
structured shoulder bag made from
coffee-based leather with a croc-
textured finish, using coffee
sourced from Brazil.
While plant-based leather has
existed for some time, recent
advancements have allowed for
improved texture, durability, and
finish—bringing it closer to the
expectations typically associated
with traditional leather goods. For
brands like VOGAYA, this opens
up the possibility of competing not
just on ethics, but on product
quality. Design-wise, the approach
remains restrained. The bags
follow a minimalist, almost
architectural direction, with clean
lines and a focus on tactile detail
rather than overt branding. This
emphasis on longevity—both in
style and construction—aligns
with a wider movement within
luxury that favors timelessness
over seasonal turnover.
From better goods to better wardrobe bests, every
issue, we choose a few items that make the
approved executive selection list. In this edition,
our picks are from VOGAYA, Maserati, Bianchet, and
Primark.
The Executive
Selection
VOGAYA →
A quieter take on
conscious luxury
The brand name —a combination of “voyage” and “Gaia”—
points to a journey toward a more conscious relationship
with nature. Animal leather still dominates luxury, and
change will be gradual. But brands like VOGAYA suggest
that luxury doesn’t need to be redefined entirely—just
reconsidered at the level of materials, as consumers begin
to value transparency alongside design and craftsmanship.
Page 78
Page 79
79
July 1, 2026 / ENTREPRENEUR.COM /
Built for MENA:
Making Voice AI Smarter for
the Region
Voice AI is rapidly reshaping contact centers, but building systems that work across Arabic dialects remains a
challenge. Tunisian-born and UAE-headquartered startup Clusterlab, through its product Callab.ai, is tackling
that gap, and its entry to Y Combinator, a seed-stage startup accelerator, marks a key milestone in scaling its
vision. by KRISTINE ERIKA AGUSTIN
IMAGES CREDIT CLUSTERLAB
← Clusterlab’s Callab.ai,
offers voice AI solutions
across multiple
industries, including real
estate, healthcare,
hospitality, retail, and
debt collection, with
particular focus on
Arabic language and its
dialects.
Page 80
80 / ENTREPRENEUR.COM / July 1, 2026
S/AI
A
rtificial Intelligence (AI) is quickly changing the way
contact centers operate, with more businesses turning to
voice AI agents to cut costs, manage high call volumes, and
reduce customer wait times.
And the shift isn’t slowing down. As per a 2024 report by
Gartner, a US-based market research firm, at least 70% of
customer service journeys will begin and be resolved
through conversational GenAI or third-party assistants built into
mobile devices by 2028, instead of interacting with a human agent.
/
WE STARTED
CLUSTERLAB
ON A SIMPLE
OBSERVATION:
THE GLOBAL AI
INDUSTRY WAS
BUILDING IN
ENGLISH, FOR
WESTERN USERS,
ON WESTERN
DATA, AND THE
MIDDLE EAST
WAS EXPECTED
TO ADAPT. WE
WANTED TO BUILD
THE OPPOSITE, AI
DESIGNED FROM
DAY ONE FOR
THE LANGUAGES,
DIALECTS, AND
INFRASTRUCTURE
OF OUR REGION.”
“
→ Haithem Kchaou is
the CEO of UAE-
headquartered AI
startup Clusterlab.
Page 81
81
July 1, 2026 / ENTREPRENEUR.COM /
CALLAB.AI IS AN
AI VOICE AGENT
THAT ANSWERS
THE PHONE,
UNDERSTANDS
THE CALLER
IN THEIR OWN
LANGUAGE
AND DIALECT,
AND EITHER
RESOLVES
THE REQUEST
END-TO-END
OR HANDS
IT CLEANLY
TO A HUMAN
AGENT WITH
FULL CONTEXT
PRESERVED.”
“
Yet there seems to be a
gap in the MENA region.
With many AI systems
mainly designed and
trained for Western users,
Arabic -especially its
regional dialects- can
confuse these systems,
leading to errors,
miscommunication, or
failed interactions.
This underrepresentation
led Tunisian-born and
UAE-headquartered
startup Clusterlab to
develop its product
Callab.ai, a voice AI
solutions that cater to the
region’s consumers.
Founded by Tunisian
entrepreneurs Haithem
Kchaou (CEO) and
Chehir Dhaouadi (CTO)
in 2020, the Dubai-based
team is building voice AI
that understands Arabic
in all its forms.
“The global AI industry
was building in English,
for Western users, on
Western data, and the
Middle East was expected
to adapt,” Kchaou
explains. “We wanted to
build the opposite, AI
designed from day one for
the languages, dialects,
and infrastructure of our
region.”
One of their projects,
Elm, an AI-powered
library developed for
Tunisia’s Ministry of
Higher Education,
became an early test case
of how global AI tools can
fall short outside Western
markets. According to
Kchaou, they don’t always
translate well in a local
context and the issues
keep coming back to
three main gaps:
language, data, and
infrastructure.
That experience is also
what pushed them
toward voice AI. “Text AI
already had dozens of
serious players, but voice
AI that genuinely worked
in Arabic and its dialects,
and that could integrate
with the legacy telephony
stacks enterprises in our
region actually run on,
was almost nowhere to be
found,” Kchaou adds.
With Callab.ai, users can
speak naturally regardless
of accent, as the system is
designed to understand
them, supporting
multiple languages
including English,
Spanish, French,
German, Mandarin,
particularly Arabic, and
its regional dialects.
“Callab.ai is an AI voice
agent that answers the
phone, understands the
caller in their own
language and dialect, and
either resolves the request
end-to-end or hands it
cleanly to a human agent
with full context
preserved,” Kchaou
explains.
Page 82
82 / ENTREPRENEUR.COM / July 1, 2026
“A contact center would be
running on Cisco Unified
Communications Manager
(CUCM) or a legacy
Private Branch Exchange
(PBX), serving customers
in Arabic and its regional
dialects, bound by strict
data residency require-
ments, and a Western
voice AI vendor would
arrive with a polished
demo that did not hold up
once deployed against the
customer’s production
systems,” Kchaou says.
“Callab.ai was built from
the integration layer
upward. We started with
the hardest part, native
compatibility with the
telephony stacks enter-
prises already operate, and
then built the AI capabili-
ties on top of that
foundation,” he explains.
“That is the inverse of how
most of the market has
approached the problem.”
This approach earned
them a major credibility
boost after being admitted
to Y Combinator’s (YC)
P26 batch, one of the
world’s most competitive
seed-stage startup
accelerators, known for
backing companies such
as Airbnb, Stripe, and
Dropbox.
OUR APPROACH HAS BEEN
TO KEEP OUR ENGINEERING
AND DELIVERY ROOTS FIRMLY
IN THE REGION, BECAUSE
THAT IS A STRUCTURAL
ADVANTAGE WE HAVE
NO INTENTION OF GIVING
UP, WHILE BRINGING THE
COMPANY’S CENTER OF
GRAVITY FOR FUNDRAISING
AND GLOBAL GO-TO-MARKET
CLOSER TO WHERE THAT
ECOSYSTEM IS MOST
MATURE.”
“
S
AI/
→ Callab.ai has been accepted into Y Combinator’s P26 batch, joining the
accelerator’s latest cohort of early-stage companies.
Across industries like real
estate, healthcare,
hospitality, retail, and
debt collection, Callab.ai
essentially works as a
24/7 AI voice agent that
picks up and handles high
volumes of calls, takes
care of routine requests
like scheduling, remind-
ers, updates, and basic
inquiries, and keeps
communication running
even when teams are busy
or offline.
“No hold music, no IVR
menu maze, and a
conversation that feels
natural rather than
scripted,” he emphasizes.
However, while contact
centers are one of the
clearest areas where voice
AI can deliver quick,
measurable ROI, they
also remain among the
most complex environ-
ments to implement,
Kchaou admits.
Page 83
83
July 1, 2026 / ENTREPRENEUR.COM /
“Being accepted into YC
was, first and foremost,
an additional confirma-
tion that our region
produces world-class
solutions and world-
class talent. We are
proud to be among the
small group of UAE-
headquartered startups
to join YC, and also the
first company with
Tunisian roots in YC’s
history,” he shares. “The
deeper reason we
wanted to join was the
opportunity to be
challenged at the highest
level, in an environment
that has historically
produced the products
that shape the world.”
The three-month YC
program is designed to
accelerate growth,
typically pushing
startups toward two
outcomes: a stronger
product with more
traction and better
access to fundraising
opportunities, an
exposure that is
especially strategic in
scaling Callab.ai.
“Building a deep-tech
voice infrastructure
business requires a
particular kind of capital
base, one with a long
time horizon and a high
tolerance for the
technical bets our
category demand,”
Kchaou acknowledges,
noting that such
opportunity is typically
concentrated in Silicon
Valley in the US, a global
hub for tech innovation
that attracts major
venture capital.
↑ Chehir Dhaouadi is the CTO of Clusterlab.
“Our approach has been
to keep our engineering
and delivery roots firmly
in the region, because
that is a structural
advantage we have no
intention of giving up,
while bringing the
company’s center of
gravity for fundraising
and global go-to-market
closer to where that
ecosystem is most
mature,” he adds.
Kchaou believes voice
AI adoption in the
Middle East will acceler-
ate rapidly over the next
few years, driven by
consumer expectations
that are already shifting
toward instant service.
In his view, routine tasks
like changing a delivery
address will no longer
require long wait times,
as AI voice agents take
over a large share of
everyday customer
interactions.
“What makes our region
distinctive is that this
transition cannot simply
be a copy-paste of what
is happening in the
United States,” Kchaou
clarifies. “It has to
respect Arabic and its
many dialects, local
data residency require-
ments, and the legacy
telephony infrastructure
that is not going
anywhere in the foresee-
able future.”
Within this context, he
positions Callab.ai as
built to help enterprises
adapt to these realities
through voice automa-
tion.
Page 84
H.H. Sheikh Hamdan Launches
‘Dubai-it’ Award to Recognize
High-Impact Entrepreneurs,
Businesses, and Projects
H
.H. Sheikh Hamdan bin
Mohammed bin Rashid Al
Maktoum, Crown Prince of
Dubai, Deputy Prime Minister,
Minister of Defence, and
Chairman of The Executive
Council of Dubai, has launched the
Dubai-it Award, a new annual recogni-
tion program celebrating individuals,
projects, companies, and institutions
that transform bold ideas into excep-
tional achievements through outstand-
ing execution.
The award builds on the broader
Dubai-it initiative launched by His
Highness Sheikh Mohammed bin
Rashid Al Maktoum, Vice President and
Prime Minister of the UAE and Ruler of
Dubai, to embed Dubai’s philosophy of
action across government and business.
Rooted in turning ambition into achieve-
ment, ideas into reality, and vision into
tangible results, the initiative promotes a
culture of excellence, innovation,
accountability, and rapid execution.
Announcing the launch, Sheikh
Hamdan said the Dubai-it philosophy
has become a driving force behind
innovation and progress in the emirate,
inspired by the vision of Sheikh
Mohammed and Dubai’s development
journey. He noted that the annual award
will recognize those who embody this
approach by delivering exceptional
results, while also inspiring the next
generation of transformative success.
/
In The Loop
Award categories span government,
technology, real estate, education,
business, and entrepreneurship,
recognizing outstanding projects,
institutions, and individuals. Among
the categories are Government Project
Delivering Exceptional Results in
Record Time, Technology-Driven
Project Transforming Ideas into
Impact, Real Estate Project Creating
Exceptional Urban Impact, and
Educational Project Embedding the
Dubai-it Philosophy.
The awards also recognize high-per-
forming government institutions and
companies that have achieved
significant organizational transforma-
tion, alongside individual honors for
government project managers and
entrepreneurs who have successfully
turned promising ideas into ventures
with meaningful impact.
84 / ENTREPRENEUR.COM / July 1, 2026
The award recognizes achievements that demonstrate excellence,
distinction, and measurable impact delivered in record time.
Page 85
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