Entrepreneur Middle East, November 1, 2024
Page 1
November 1, 2024
ALEX
REINHARDT
COACHES
THE NEXT
GENERATION
P.20
HOW
CULTIVATING
tomorrow’s
Leaders
INCLUSIVE HEALING/ Sama
Health founder Misha Akbar P.55
GALLOPING AHEAD/ Dubai
Racing Club CEO Ali Al Ali P.15
SAUDI ARABIA/ Sulaiman Abbar on
boxing and business P.32
ALEX REINHARDT is a
businessman, venture
capitalist, economist,
expert in the field of
blockchain technologies
and startup development,
and business coach.
Page 2
NOTRE-DAME
DE PARIS
A 12th century
architectural
masterpiece -
endured the test
of time.
Rising again from
the ashes.
choosefrance.fr
Page 3
Contents/November 2024
P.20
Cultivating
tomorrow’s
leaders
How Alex Reinhardt helps
people become the best version
of who they may become in the
future.
FEATURES
Page 4
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Page 10
10 / ENTREPRENEUR.COM / November 2024
November 2024
Contents
‘TREPONOMICS
55 Inclusive healing
In launching SAMA HEALTH, a
culturally relevant online therapy
app, MISHA AKBAR is easing the
mental health journeys for South
Asian expats in the UAE.
STARTUP
SPOTLIGHT
BUSINESS
UNUSUAL
15 Galloping ahead
DUBAI RACING CLUB Board
Member and CEO Ali Al Ali on
how Dubai became a global hub
for world-class horse racing.
28 Weaving dreams
MAYWAND JABARKHYL leads
the Fatima Bint Mohamed Bin
Zayed Initiative that has helped
over two million low-income
Afghans so far.
32 A rising star
SULAIMAN ABBAR on boxing,
business, and building a legacy
in Saudi Arabia.
39 Unlocking success
ALDHABI ALMHEIRI shares
her thoughts on the power of
mentorship in business.
48 Empowering enterprises
The region’s first platform bank
WIO BANK contributes to the UAE
positioning itself as a pivotal digital
economy hub both regionally and
globally.
50 Innovation showdown
DUBAI CHAMBER OF DIGITAL
ECONOMY invites registrations for
the App Olympics by November
13, 2024.
CEO Wissam Younane
wissam@bncpublishing.net
MANAGING DIRECTOR Rabih Najm
rabih@bncpublishing.net
ART DIRECTOR Simona El Khoury
MANAGING EDITOR Tamara Pupic
tamara@bncpublishing.net
FEATURES EDITOR Aalia Mehreen Ahmed
aalia@bncpublishing.net
REGIONAL DIRECTOR
Mahdi Hashemi mahdi@bncpublishing.net
DIRECTOR OF INNOVATION
Sarah Saddouk sarah@bncpublishing.net
GROUP SALES DIRECTOR – B2B GROUP
Joaquim D’Costa jo@bncpublishing.net
HEAD OF PARTNERSHIPS
Samir Glor Samir@bncpublishing.net
COMMERCIAL LEAD
Anna Chipala anna@bncpublishing.net
COLUMNIST Tamara Clarke
CONTRIBUTING WRITERS
Fida Chaaban, AlDhabi AlMheiri, Tamara Clarke,
Cormac O’ Donnell, Elizabeth Dewar,
Alexandra Dewar, Mina Vucic
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EntMagazineME
Entrepreneur-me
↑ ALEXANDRA DEWAR (left) AND
ELIZABETH DEWAR co-founders of
Violet Rae Brand and Communication
Consultancy.
Page 11
ANANTARA SHARJAH RESIDENCES
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BY THE SEA
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Residences enjoy access to the Anantara Sharjah Resort’s world-class amenities, including an
infinity pool, five distinctive restaurants, an Anantara Spa and a state-of-the-art gym.
As an investment, owners can enjoy the benefits of a rental management scheme operated by
Anantara Hotels, Resorts & Spas, allowing them to maximize their returns when they are not
resident in the property.
To register your interest, visit arada.com
LIFE IS A JOURNEY.
Page 12
12 / ENTREPRENEUR.COM / November 2024
CEO’s Message/
O
ur November issue is here to help you grow
and elevate yourself and/or your business
beyond yesterday’s limitations.
From our front cover interview with serial
entrepreneur, venture capitalist, and
business coach Alex Reinhardt, who says that
success is a marathon that demands
consistent work, discipline, and commitment
(P. 20), to our Startup Spotlight story about
how Misha Akbar’s online therapy app Sama Health
provides mental health support to South Asian expats
in the UAE (P. 55), this month’s issue of Entrepreneur
Middle East reminds you that betterment is not an
end goal but a lifelong journey of small, deliberate
actions.
On page 15, you can read a story that is not only about
success, but about the ability to envision that one
favorable outcome long before anyone else. Ali Al Ali,
CEO and Board Member of the Dubai Racing Club,
gives us an insider’s look into how Dubai became a
global hub for world-class horse racing (P. 15). He
credited the vision of the Prime Minister of UAE and
the Ruler of Dubai His Highness Sheikh Mohammed
Bin Rashid Al Maktoum for the country’s strong
standing in the sport.
Our interview with Javesh Patel, CEO of WIO Bank,
on page 48 also puts a spotlight on the UAE’s ability
to close the gap between idea and execution quite
quickly, and the results of the region’s first digital
platform bank speak volumes about the UAE’s digital
ambitions not only in the banking sector but in the
economy as a whole.
For those among you who are tech-savvy, here’s a
reminder that the Dubai Chamber of Digital Economy
is now accepting registrations for the second edition
of the App Olympics, part of the Create Apps in Dubai
initiative launched by H.H. Sheikh Hamdan bin
Mohammed bin Rashid Al Maktoum in March 2023
(P. 50). Keep in mind that the deadline is November
13, 2024.
Our other stories focus on Saudi Arabia, starting
with an interview with Sulaiman Abbar a pro boxer
and the Operating Partner at Abbar & Sons Food Co.
Ltd (P.32), who explains that “foreign entrepreneurs
will find Saudi Arabia to be a welcoming and
rewarding market to enter.” Interestingly, GymNation
founder and CEO Loren Holland, who recently
opened six gyms in the kingdom, has reached the
same conclusion but only after he decided to ignore
the naysayers telling him that, “Saudi Arabia is the
graveyard of UAE businesses.” To learn more about
Holland’s experience in Saudi Arabia, head to page 52.
Here’s to continuous progress, learning, and
reaching new heights together.
WIssam Younane
CEO-BNC Publishing
SMALL STEPS, BIG CHANGES
Choose dedication and consistency over perfection.
Page 13
Page 14
THE ART OF ELEVATION
OMNIYAT.COM
Page 15
15
November 2024 / ENTREPRENEUR.COM /
Galloping Ahead
With the 28th edition of Dubai Racing Carnival starting on November 8, 2024, Ali Al
Ali, CEO and Board Member of the Dubai Racing Club, explains how Dubai became a
global hub for world-class horse racing. by TAMARA PUPIC
→ Ali Al Ali is the Chief
Executive Officer and
Board Member of the
Dubai Racing Club.
Page 16
16 / ENTREPRENEUR.COM / November 2024
B/Growth
T
he rapid evolution of professional
horse racing in the UAE has
mirrored the growth of the country
itself. In only three decades since
conducting the first professional
horse races in 1992, and especially
since launching the Dubai World
Cup in 1996, Dubai has emerged as
a major hub for world-class racing.
“The growth of the sport in the
region has been remarkable,” says
Ali Al Ali who was appointed as the Chief
Executive Officer and Board Member of the
Dubai Racing Club by H.H. Sheikh Mohammed
bin Rashid Al Maktoum, Vice President and
Prime Minister of the UAE and Ruler of Dubai, in
April 2024. “In the 1992-1993 season, there
were just 97 registered owners of racehorses in
the UAE. In 2023, that figure reached to 445. In
1992, there were 41 trainers, which rose to 165
for the 2023 season. Today, we welcome horses
from all over the world that run during the Dubai
Racing Carnival, including countries such as
Japan, Australia, Korea, England, Ireland, France,
USA, Hong Kong, and during the season there
are up to 500 horses trained here daily.”
→ Aerial view of the
Meydan Racecourse
complex in Nad Al
Sheba area. Futuristic
design of racecourse
entrance in Dubai,
United Arab Emirates
- Dubai, UAE
Page 17
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November 2024 / ENTREPRENEUR.COM /
The inaugural Dubai
World Cup was conducted
in 1996 at Nad Al Sheba,
one of the five racecourse
in the country that also
include Abu Dhabi (Abu
Dhabi Equestrian Club),
Jebel Ali (Jebel Ali
Racecourse), Sharjah
(Sharjah Equestrian and
Racing Club) and Ghan-
toot (Ghantoot Racing &
Polo Club). Under the helm
of the Dubai Racing Club,
the Dubai World Cup has
become one of the world’s
richest horse races with a a
total prize pool of
USD$30.5 million for the
nine-race card, the
highlight of which is the
$12 million Dubai World
Cup itself, a Group 1 race
run over the 2,000-meter
distance on dirt. In 2010,
the event moved to the
Meydan Racecourse, the
world’s largest grandstand
that can host 60,000
spectators which, as Ali
explains, “showcases the
region’s dedication to the
sport, drawing top horses,
trainers, and jockeys from
around the globe.” He adds
that the Dubai Racing
Carnival, an annual series
of 16 race meetings that
run from November to
April, also significantly
contributes to the UAE’s
international standing in
the sector. “With its
enhanced format and prize
money, the Dubai Racing
Carnival provides a prime
stage for global talent,
while the UAE continues to
build on its legacy of
high-quality racing,” Ali
says. “Neighboring
countries have followed
suit, hosting valuable
meetings, but the UAE
remains a key player with
its diverse racing calendar.
This includes not only
Thoroughbred [a horse
breed developed for horse
racing] racing but also
major Purebred Arabian
races, such as the newly
structured President’s Cup
Series, further highlighting
the UAE’s commitment to
promoting all aspects of
the sport.”
Furthermore, Ali adds
that Dubai has become
known for entertainment
as a vital part of the racing
experience. “Racing events
are not only about the
competition but about
creating an exciting and
engaging atmosphere for
spectators, with a blend of
sport, luxury, and enter-
tainment that draws
crowds from all over the
world,” he says.
In prioritizing entertain-
ment, but also in fostering
international collaboration
and embracing innovation,
the UAE remains integral
to horse racing’s global
development. “We are
blessed in the UAE with
our geographical location,
which means we are easily
accessible for horses from
all four corners of the
globe. As such, Dubai is a
global hub for traveling
horses. In 2023, horse
movements increased
9.3%, year on year, to
5,564 imports and exports
and we are already well
past that number for 2024.
Our other strength is the
wonderful climate. H.H.
Sheikh Mohammed bin
Rashid al Maktoum,
Vice President and
Prime Minister of the
UAE and Ruler of
Dubai, showed, with the
creation of his Godol-
phin stable [the global
thoroughbred breeding
operation and horse
racing team founded by
His Highness Sheikh
Mohammed bin Rashid
Al Maktoum] in the
early 1990s, that
Thoroughbreds can
winter in the warmth of
Dubai and then return to
Europe and America and
run successfully there.
Since then, thousands of
horses have benefitted
from the winter sun and
perfect training condi-
tions.” The city’s third
strength is in its hospital-
ity, Ali adds. “Visitors to
the Dubai World Cup
receive an experience like
no other – from when they
step onboard an Emirates
Airline plane to when they
first experience the
awe-inspiring grandstand
and facilities at Meydan
Racecourse,” he says. “For
those who want to enjoy
↓ Prime Minister of UAE and the Ruler of Dubai His Highness Sheikh
Mohammed Bin Rashid Al Maktoum watching horse racing. Dubai,
United Arab Emirates -
}}
Page 18
18 / ENTREPRENEUR.COM / November 2024
B/Growth
horse racing on a weekly
basis throughout the
winter, we have the Dubai
Racing Carnival, a season
packed with incredible
sporting action, exceptional
dining and entertainment
experiences. It’s the perfect
evening to spend with
friends, family or col-
leagues.”
Globally, Ali says, horse
racing will continue to
thrive with historic centers
like Newmarket Racecourse
in Suffolk, UK, The
Curragh Racecourse in
Ireland, and the Kentucky
Derbi at Churchill Downs
in Louisville, Kentucky,
USA, but adds that regions
like Japan and Hong Kong
are emerging as influential
players as well. “The axis of
power within racing has
now switched towards the
Far East- Japan and Hong
Kong in particular,” he
explains. “Dubai has
long-established quaran-
tine protocols with both
jurisdictions, and we are
able to welcome horses
from there all year round.”
Ali adds that, while horse
racing is a well established
sport globally, it faces one
specific challenge locally:
attracting attention among
the many different
entertainment and
hospitality options on offer
within the UAE. “In the
UK, horse racing is the
second most attended sport
after football, and in Hong
Kong, the Hong Kong
Jockey Club is the single
biggest taxpayer to the
government, but in the
UAE we do face challenges
in that it’s a very competi-
tive landscape with
many different enter-
tainment and hospitality
options on offer. Our
mission is to make
Meydan Racecourse the
number one sporting and
entertainment destination
in the region, offering an
experience like no other.
We will achieve this by
boosting our marketing
strategy, elevating our
lifestyle offering, and by
targeting new fans of the
sport.”
Going forward, Ali aims to
strengthen the brand
positioning of the Dubai
Racing Club, both locally
and globally. “On a larger,
more strategic level, we are
currently working on
developing stronger ties to
other horse racing events
around the world,” he says.
“And, closer to home, it’s
important that we always
enhance and improve our
offering and engage with
the local community. We
received lots of feedback on
social media about the
desire for greater access to
the animals, and so in
November 2024 we will be
launching Breakfast Stable
Tours, at which people can
go behind the scenes and
meet the equine stars and
see the wonderful environ-
ment in which they live. On
race nights, we are also
opening our Saddling Area
to the public also, so that
racegoers can see the
pre-race action.”
Ali also explores how
technological advance-
ments can best support his
ambitious goals for the
Dubai Racing Club. “We are
always exploring opportuni-
ties to improve technology,
such as tokenisation of
horse ownership, which we
are actively developing,” he
says. “We are also currently
redeveloping our website, to
make it more user-friendly,
and have plans to launch a
Dubai Racing Club app
also, with an impressive
gaming feature that will be
sure to attract legions of
new fans to the sport. We
are lucky as, here in Dubai,
we are at the forefront of so
many technological
advancements and racing is
well-placed to tap into
these.”
In the end, being at the
helm of the Dubai Racing
Club requires Ali to strike a
delicate balance between
tradition and modernity, a
task he seems skilled to
accomplish successfully.
“Horse racing has a proud
history and no more so
than here in the Middle
East, from where the
Thoroughbred originates.
However, we must move
with the times and accept
that the beauty of the
equine may no longer be
enough to sell the sport;
fans wish to know how and
why it all works and to gain
and insight into the lives of
those involved. Here,
technology and accessibility
steps in, and we intend to
provide both,” Ali con-
cludes.
→ The Dubai World Cup has
become one of the world’s
richest horse races with a a
total prize pool of USD$30.5
million for the nine-race card.
→ The Meydan Racecourse
is the world’s largest
grandstand that can host
60,000 spectators.
Page 19
Page 20
BREEDS
NEW
GENERATION
OF
LEADERS
Serial entrepreneur, venture capitalist, and
business coach Alex Reinhardt aims to help
people become the best version of who they may
become in the future. by TAMARA PUPIC
ALEX
REINHARDT
20 / ENTREPRENEUR.COM / November 2024
Page 21
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November 2024 / ENTREPRENEUR.COM /
→ ALEX REINHARDT is a
businessman, venture
capitalist, economist,
expert in the field of
blockchain
technologies and
startup development,
and business coach.
21
November 2024 / ENTREPRENEUR.COM /
Page 22
IMAGES COURTESY ALEX REINHARDT
22 / ENTREPRENEUR.COM / November 2024
→ The 43-year-old REINHARDT
was born and raised in Siberia,
Russia, but moved to his
native German at the age of 15
where he went on to earn a
bachelor’s degree in
economics from Humboldt
University in Berlin.
Page 23
R
unning a business is
always a struggle – a
balancing act on the
edge of potential failure,”
says Alex Reinhardt, a
businessman, venture
capitalist, economist,
expert in the field of
blockchain technologies
and startup development,
and business coach. The
entrepreneurs who he
coaches can often hear
him saying that success
is a marathon that
demands consistent
work, discipline, and
commitment. “By
fostering these qualities,
entrepreneurs can navigate challenges
more effectively and achieve sustainable
success,” he adds.
The 43-year-old German was born and
raised in Siberia, Russia, but moved to his
native German at the age of 15 where he
went on to earn a bachelor’s degree in
economics from Humboldt University in
Berlin and started testing the waters as
an entrepreneur early on. “Even during my
university years and right after graduation,
I worked hard on various innovative
projects and startups, helping them
attract investments,” Reinhardt says. “Over
a few years, I helped dozens of startups in
raising investments worth about half a
billion euros. I have always been
passionate about innovation and new
technologies, and I began my professional
journey by assisting startups in securing
funding.”
23
February 2023 / ENTREPRENEUR.COM /
H
e got interested in the blockchain
industry around the same time in 2011
when the encrypted, decentralized
digital currency Bitcoin started gaining
some recognition. “I became absolutely
fascinated by it, seeing it as the future
of financial technology and many other
industries,” Reinhardt says. “Blockchain is a
fundamental technical innovation – something
powerful and revolutionary, capable of competing
with numerous industries. What captivated me
about blockchain was its transparency, consen-
sus-based structure, and the fact that it’s not
controlled by any single person. I eagerly
absorbed any information I could find and
invested in Bitcoin. Back then, I expected
blockchain to revolutionize the financial sector
and saw immense potential for its application
across various industries.”}}
WHAT CAPTIVATED ME ABOUT
BLOCKCHAIN WAS ITS
TRANSPARENCY,
CONSENSUS-BASED
STRUCTURE, AND THE FACT
THAT IT’S NOT CONTROLLED
BY ANY SINGLE PERSON.”
“
23
November 2024 / ENTREPRENEUR.COM /
Page 24
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Some years later, Reinhardt’s enthusiasm about the
new technology led him to his first project- a crowdfund-
ing platform on the blockchain. “We faced several
significant challenges. Firstly, back in 2015, finding
top-tier developers who specialized in blockchain
technology was still a challenge,” he explains. “While it
wasn’t as difficult as in the earlier years of blockchain,
such as 2011-2013, professionals were still critically
scarce. The market was full of amateurs, so we had to
form our team slowly, filtering out and nurturing
professionals. We essentially grew our team from the
ground up.”
Launching the product proved to be another hurdle as it
faced severe skepticism from the regulators. “European
regulations at that time declared such activities as
licensed, and the licensing process was very expensive
and time-consuming,” Reinhardt recalls.
“We had to set aside the idea of a blockchain crowdfund-
ing platform for a while and pivot to other products.”
Around the same time as he was trying to navigate the
regulatory landscape, Reinhardt realized that the lack of
understanding and eduction about blockchain was
another problem. “Between 2015 and 2017, very few
people understood blockchain, especially among the
general public,” he says. “They didn’t comprehend the
advantages of blockchain, why they should engage with
the technology, or how to use it. The prospects of
blockchain products were unclear to most, making it
challenging to promote and gain adoption for our
products. We addressed this by focusing on education
and raising awareness about the technology.”
In the ensuing years, he experimented with and created
a wide variety of blockchain products, ranging from
crowdfunding platforms to educational products, wallets,
hardware wallets, messengers, and other tech solutions.
All of this provided the necessary learning for his current
project, Smart Blockchain, that is “designed to solve the
crypto market problems and provide the most stable
operation of the decentralized network, as well as
simplify the scalability.” Reinhardt explains, “Today, we
are actively working on our splitting technology within
the Smart Blockchain network, which has already
reached one million accounts, and the user base contin-
ues to grow rapidly. Splitting is a unique blockchain
technology that allows anyone, regardless of technical
skills, to earn daily rewards in cryptocurrency from the
blockchain. It doesn’t require expensive equipment like
traditional mining or special knowledge. The essence of
splitting lies in a smart contract or liquidity pool – a
closed, self-sustaining decentralized system where
cryptocurrencies are frozen. Users simply freeze their
cryptocurrency in the dedicated crypto SMART Wallet or
provide liquidity to the pool and receive daily rewards.” }}
Today, we are actively working on our
splitting technology within the Smart
Blockchain network, which has already
reached one milion accounts.”
“
Page 25
→ REINHARDT created a wide
variety of blockchain products,
such as crowdfunding platforms,
educational products, hardware
wallets, messengers, and other
tech solutions- all of which
provided the necessary learning
for his current project, Smart
Blockchain.
25
November 2024 / ENTREPRENEUR.COM /
Page 26
26 / ENTREPRENEUR.COM / November 2024
With splitting technology, Reinhardt
also aims to address environmental
issues associated with blockchain
technology. “We believe that tradi-
tional mining is highly inefficient,
costly, and harmful to the environ-
ment due to massive energy consump-
tion,” he says. “Splitting allows users to
mine coins using just their smart-
phones, without consuming signifi-
cant power resources or vast amounts
of electricity. This approach makes the
process affordable, clear, and simple
for everyone, reducing the environ-
mental impact and making blockchain
technology more sustainable.”
While working in the entrepreneur-
ship space, Reinhardt found it
impossible to overlook how much help
and support new founders needed
when navigating the unstable waters
of business. For that reason, his other
project, the Alex Reinhardt Academy,
offers free pre-recorded video courses
on a wide variety of topics, from
education on finance and sales growth,
to marketing, networking, and
building an image of a leader.
“Education is a key focus for me,” he
says. “I’ve written a book on leadership
and run the Alex Reinhardt Academy,
where I teach leadership and sales
skills.” Having interacted with a huge
number of entrepreneurs, he adds, he
noticed that they face similar prob-
lems. “Firstly, it’s lack of self-discipline
and consistency. Many entrepreneurs
lack focus, discipline, and persever-
ance. They struggle with maintaining
consistent efforts toward their goals,”
Reinhardt explains. “Then, there’s a
general absence of investment in
themselves – their mindset, vision for
the future, and understanding of
business principles. They don’t study
themselves or their businesses
adequately. Lastly, there is a lack of
strategic planning and commitment.
Entrepreneurs often enter markets
they don’t understand, follow
questionable advice, and fail to grasp
what they’re getting into. They don’t
dedicate enough time or effort to their
ventures.”
Reinhardt is now based in Dubai, as
he considers it one of the best cities in
the world “not just for living, but also
for running a business, especially a
blockchain business.” He says, “The
UAE is a wonderful country for doing
business, with Dubai at the forefront
of blockchain innovation. The city
offers countless opportunities for
blockchain projects and conferences,
amazing networking, and a concentra-
tion of people who are passionate
about IT and technology. These
individuals are eager to build busi-
nesses and are open-minded to new
ideas. It’s an incredibly dynamic,
powerful city that pushes you toward
innovation. In my view, there’s no
better place to run a blockchain
business than Dubai.”
1/ “If you’re afraid,
don’t do it; if you’ve done it,
don’t be afraid.”
This principle, taught to me by my
father, has guided me throughout
my life. If you are terribly afraid of
something, especially the
responsibility it carries, don’t
proceed with it. But if you’ve
taken the step, then go all the
way and commit to your goal.
This is very important and applies
regardless of who you are or
where you come from. I believe
it’s a very powerful principle.
2/ Pursue your
dreams boldly and
set high goals
Don’t be afraid to chase your
dreams and aim high. It’s crucial
to set high goals and work toward
them every day without forgetting
what you want to achieve. Don’t
give up on yourself or your goals.
Dream boldly, then transition to
planning and active execution.
There are countless opportunities
to achieve your dreams – they just
need to be recognized.
3/ Invest in
continuous learning
and personal growth
To recognize and seize the
countless opportunities around
you, you must constantly learn
and grow. Personal growth is
essential for success. By working
on your mindset and expanding
your knowledge, you’ll unlock
opportunities and be better
equipped to navigate your
business.
Alex Reinhardt advises
entrepreneurs in the UAE
‘TREP
TALK
IT’S AN INCREDIBLY DYNAMIC, POWERFUL
CITY THAT PUSHES YOU TOWARD
INNOVATION. IN MY VIEW, THERE’S NO
BETTER PLACE TO RUN A BLOCKCHAIN
BUSINESS THAN DUBAI.”
“
Page 27
LE PETIT PRINCE
A
bu Dhabi Art 2024, to be held at Manarat Al
Saadiyat on November 20-24, will host the
sale of a carbon typescript of Le Petit Prince,
featuring extensive handwritten corrections
by its author, Antoine de Saint-Exupéry. This
typescript is one of only three known copies
in existence, and the only one ever made
available for public sale.
It is being offered by leading London-based rare
book dealer Peter Harrington for US$1.25 million.
Le Petit Prince is the most translated book in the
world, and is celebrated globally for its timeless and
universal themes. While it touches upon the topics of
loneliness, friendship, love, and loss, entrepreneurs
often quote it as their inspiration not to be afraid of
thinking outside the box - just like the Little Prince
left the safety of his own planet and traveled through
the cosmos on adventures with various unique
characters.
The typescript offers unparalleled insight into
Saint-Exupéry’s creative process, featuring edits on
nearly every page. Sammy Jay, Literature Specialist at
Peter Harrington Rare Books, said, “The handwritten
corrections and original sketches of Antoine de
Saint-Exupéry reveal his meticulous creative process
and evolving vision. Notably, he removed a reference
to Manhattan in favor of a more universal setting –
highlight his intention to reach a broader audience.
Our copy captures Saint-Exupéry refining his iconic
quote to its final form “On ne voit bien qu’avec le
cœur. L’essentiel est invisible pour les yeux” ((“It is
only with the heart that one can see rightly; the
essential is invisible to the eye”), offering insight into
his efforts to emphasize deeper themes.”
Rare hand-corrected typescript of Antoine de Saint-Exupéry’s classic Le
Petit Prince to be offered for sale at Abu Dhabi Art 2024.
TALK OF THE TOWN/
27
November 2024 / ENTREPRENEUR.COM /
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28 / ENTREPRENEUR.COM / November 2024
B/Culture
G
ive a man a fish and you feed him for
a day; teach a man to fish and you
feed him for a lifetime.” This proverb
from Chinese philosopher Lao Tzu is
possibly one of the most famous
sayings on the importance of
empowerment through education.
And it is certainly a concept that has, for
nearly 15 years now, fueled the mission of the
Fatima Bint Mohamed Bin Zayed Initiative
(FBMI)- a social impact venture that aims to
empower underprivileged communities in
Afghanistan by offering them employment as
well as key skill sets. And at the helm of the
venture is Maywand Jabarkhyl, the CEO, who
sourced his personal experiences as a
second-generation Afghan immigrant to
launch the FBMI in 2010.
IMAGES COURTESY FBMI
→ Maywand Jabarkhyl is the
CEO of the Fatima Bint
Mohamed bin Zayed
Initiative, a venture that aims
to empower underprivileged
communities in Afghanistan
by offering them
employment and training.
The Fatima Bint Mohamed Bin Zayed Initiative has aided and empowered over two million low-
income Afghans so far. Now, CEO Maywand Jabarkhyl hopes to extend a similar impact to other
socioeconomically affected nations too. by AALIA MEHREEN AHMED
Weaving Dreams
Page 29
29
November 2024 / ENTREPRENEUR.COM /
}“The FBMI was born from
a deep-seated desire to
bridge the development
gap by providing sustain-
able employment opportu-
nities to create lasting and
tangible impact at the
grassroots level,” Jabarkhyl
says. “Growing up in the
United Kingdom as the
son of Afghan immigrants,
I experienced firsthand the
struggles faced, which
fueled my passion for
humanitarian work. My
vision for FBMI was thus
to empower low-income
Afghans, especially
women, by providing
sustainable income sources
and opportunities in
healthcare, education, and
economic development.
Over the past 15 years, we
have positively impacted
over two million lives, and
I take immense pride in
having achieved many of
the initial ambitions with
which we began, including
empowering female
artisans and farmers, and
providing essential services
to those in need - all
sustainably.”
}When the FBMI was
created in 2010, it bore the
name of the UAE royal
family member under
whose patronage it was
launched: HH Sheikha
Fatima Bint Mohamed Bin
Zayed, the wife of the
UAE’s founder, the late
HH Sheikh Zayed bin
Sultan Al Nahyan. The
initiative was formed as a
joint venture between
Sheikha Fatima and
Tanveer Investments, a
UAE-headquartered firm
that invests primarily in
sustainable and social
impact projects, where
Jabarkhyl has been the
CEO since 2008. The
FBMI’s operations have
thus been a culmination of
Jabarkhyl’s sustainable
investment experiences and
his personal ambitions to
see his native land
thrive- an approach that
has ensured the successful
employment of over 8,000
Afghan people, 70% of
whom are women, till date.
“We quantify the sustain-
able impact we create
through comprehensive
metrics, including
employment rates,
educational enrollments,
and healthcare services
provided,” he explains.
“Regular assessments of
our initiatives allow us to
gauge effectiveness and
make necessary adjust-
ments, ensuring that we
deliver long-term benefits
and reinforcing our
commitment to sustain-
ability. In an environmental
aspect, we ensure compli-
ance with all worldwide
standards, including
reducing, reusing, and
recycling plastics, and
using biodegradable
packaging wherever
possible. Even on the
ground in Afghanistan our
waste water is stored in
septic tanks and properly
disposed of.”
Now, Afghanistan, with
its vibrant culture,
flavorsome art and cuisine,
and diverse traditions, has
also been a land where
economic progress has
been hindered due to
socio-political reasons.
While it may not be
necessary to delve into
those developments in this
piece, it is necessary to
address that the country’s
people are certainly
welcome to finding new
ways of financial self-em-
powerment. To do this,
Jabarkhyl has chosen four
key areas of focus: arts and
culture, education, health,
and strategic advisory.
“These areas were chosen
because they are critical to
MY ULTIMATE LEGACY IS TO CREATE A SUSTAINABLE MODEL OF
EMPOWERMENT THAT INSPIRES OTHERS GLOBALLY TO ADOPT
SUSTAINABLE FUNDING AND PRACTICES, THEREBY MAKING A
LASTING IMPACT ON COMMUNITIES EVERYWHERE.”
↑ HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of
Dubai, and HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman
of Dubai Executive Council, visiting Mira's stand at the 2023 World Government Summit in Dubai.
}}
Page 30
30 / ENTREPRENEUR.COM / November 2024
B/Culture
creating a holistic approach to
empowerment,” he adds. “For example,
our education initiatives help children
gain the skills needed for future
employment, while our healthcare
programs ensure that families are
healthy enough to thrive. Each vertical
interconnects to foster a sustainable
cycle of growth, making a real
difference in the lives of those we
serve. The arts and culture pillar
constitutes the employment opportu-
nities we provide in cottage industries,
through carpet weaving, jewelry
making, wood work or even farming
using traditional agricultural tech-
niques, we are working to keep culture
and heritage alive. Our strategic
advisory arms work to amplify the
work we do on the ground. Through
our strategic partnerships with
governments, international organiza-
tions, non-government organizations
(NGOs) and the private sector, we’ve
been able to showcase a truly success-
ful, sustainable and holistic model to
the world. Ultimately our efforts over
the years have led to healthier and
happier communities.”
}Two of FBMI’s social enterprises
from the arts and culture vertical have,
in fact, set up operations in the UAE:
Zuleya, a firm based in Dubai Design
District (D3) that sells Afghan
handmade carpets and handicrafts;
and Mira, a brand representing
independent farmers from across
Afghanistan who share a vision of
naturally growing fruits, nuts and
saffron while avoiding the use of harsh
chemicals or preservatives. These two
entities, like the many other artistic
ventures that FBMI has facilitated
within Afghanistan, have also allowed
authentic Afghan essence to reach
wider parts of the world. In fact, in
September 2016, when Sheikh
Mohamed bin Zayed Al-Nahyan, the
current President of the UAE and
Ruler of Abu Dhabi, visited the
Vatican in September 2016, a special
Pontifex Carpet -named the ‘Toler-
ance Carpet’- made by Zuleya’s
weavers was gifted to Pope Francis.
“Afghan culture is rich with traditions
of craftsmanship, resilience, and
community,” Jabarkhyl says. “FBMI’s
work helps preserve these values by
empowering artisans to continue their
crafts while fostering a sense of pride
and cultural identity.”
}FBMI’s ventures across its other
three verticals too have created
significant impact of their own. “Our
health and education programs have
facilitated schooling for over 20,000
children and provided healthcare to
more than 1,800,000 individuals,”
Jabarkhyl reveals. “Ongoing initiatives
include our vocational training
programs upskilling men and women,
providing them an opportunity to earn
more income, as well as providing
basic literacy courses. Our biggest
success to date has been the healthcare
we provide to remote and often
inaccessible areas. Alongside our
clinics, mobile health teams travel
across the country conducting health
checks as well as dispensing essential
supplies such as hygiene kits and
simple medications. In 2020, we
joined the fight against Polio, working
alongside such international organiza-
tions as Bill and Melinda Gates
Foundation and the World Health
Organization (WHO). I believe our
biggest strength lies in implementing
the multi-sectoral approach, generat-
ing employment, and conducting
charitable activities alongside our
operations.”
}In addition to Afghanistan, the FBMI
has also expanded its operations to
parts of the neighbouring nations of
India and Pakistan. But an important
point to note is that the FBMI doesn’t
operate using any external funds.
While explaining that this was an
intentional decision to ensure a
self-sustaining venture, in a pleasant
coincidence, Jabarkhyl makes a
reference to the very proverb that this
article began with. “We generate
revenue through our social enterpris-
es, such as Zuleya and Mira, reinvest-
ing profits back into our initiatives,” he
explains. “This approach creates a
cycle of growth and independence,
allowing us to remain impactful
without relying on donations and
fostering a sense of ownership among
the communities we serve. I firmly
believe that if we are going to work
towards a sustainable future and
↑ In September 2016, Sheikh Mohamed bin
Zayed Al-Nahyan, the current President of the
UAE and Ruler of Abu Dhabi, visited the Vatican
and gifted a special Pontifex Carpet made by
Zuleya’s weavers to Pope Francis.
Page 31
31
November 2024 / ENTREPRENEUR.COM /
“teaching people to fish”,
we must ensure that our
own mindsets move away
from that of a charitable
nature towards being more
developmental.”
}Jabarkhyl’s insights, in
many ways, answer the
question of whether
philanthropy and a
financially-driven business
can go hand-in-hand.
Jabarkhyl, in fact,
mentions that the two can
easily “coexist harmoni-
ously.” “A philanthropic
venture can achieve
financial sustainability
when it operates with a
clear business strategy,” he
continues. “At FBMI, we
illustrate that social impact
can generate economic
returns, creating a resilient
model for community
development. By blending
these worlds, we can create
lasting change that uplifts
communities while
ensuring our initiatives
thrive. As opposed to
simply creating a company
that has a strong corporate
social responsibility (CSR)
focus, we’ve been able to
embed CSR as the core
cornerstone of the
businesses from the offset.
This in turn gives us a
unique advantage against
competition.”
}It is precisely with this
mindset that Jabarkhyl is
confident that the FBMI
model can be applied to
other sociopolitically-
affected nations as well. “In
2023, we launched our
plans to expand the model
to 50 countries by 2050,”
Jabarkhyl reveals. “We
believe that the challenges
faced by Afghan communi-
ties are not unique. Our
sustainable framework can
be adapted to support
marginalized groups in
various regions, such as
Africa and parts of the
Middle East. Our goal is to
demonstrate that sustain-
able solutions can
transcend borders,
allowing us to uplift
diverse communities
around the world. By
carefully building relation-
ships and trust with
individuals and local
community elders, it has
given us unprecedented
access where humanitarian
needs are often greatest.
For 2025, our target
countries include Tanza-
nia, Kenya, and regions in
the UAE. itself.”
}As such, it is the impact
that the FBMI has created
so far that will be the
venture’s biggest factor of
motivation for the road
ahead, assures Jabarkhyl.
“We’ve already impacted so
many local charities and
organizations in the UAE
to start thinking in a
sustainable manner, and as
a result of educating others
about our model we’ve
even influenced the
creation of government
entities- all focused on
sustainability and social
enterprise,” Jabarkhyl says.
“What drives me is
witnessing the profound
transformations in
individuals and communi-
ties through our work. I
envision that, in the next
10+ years, FBMI will
expand its reach, empow-
ering millions more while
preserving every country’s
rich cultural traditions. My
ultimate legacy is to create
a sustainable model of
empowerment that
inspires others globally to
adopt sustainable funding
and practices, thereby
making a lasting impact on
communities everywhere.”
AFGHAN CULTURE IS RICH WITH TRADITIONS OF CRAFTSMANSHIP,
RESILIENCE, AND COMMUNITY. FBMI’S WORK HELPS PRESERVE THESE
VALUES BY EMPOWERING ARTISANS TO CONTINUE THEIR CRAFTS
WHILE FOSTERING A SENSE OF PRIDE AND CULTURAL IDENTITY.”
↑ The Fatima Bint
Mohamed Bin Zayed
Initiative helps
underprivileged societies by
investing in their skills,
health, and education
through social enterprises
and thus empowers them to
help themselves.
Page 32
32 / ENTREPRENEUR.COM / November 2024
S
ulaiman Abbar
isn’t just a
businessman—
he’s a fighter,
both in the
boardroom and
in the boxing
ring.
As a partner at
Abbar & Sons Ltd. and a
board member at Ghazi
Abdullah Abbar Co. Ltd.,
Sulaiman holds an assured
place in the business
landscape of Jeddah, Saudi
Arabia.
Yet his ambitions extend
far beyond corporate
success. He is also a
professional boxer, gaining
recognition as a rising
prospect in the Middle
Eastern boxing scene, with
three consecutive
knockouts in his first three
professional fights.
With a drive to build
legacies both personal and
national, Sulaiman
epitomizes the dynamic
spirit of Saudi Arabia’s
Vision 2030, demonstrat-
ing how personal passion
can align with national
goals of growth and
transformation.
The Abbar family
business, founded in 1956,
is a cornerstone of Saudi
Arabia’s economy, with
interests in food
distribution, petrochemical
testing, and retail. Their
latest venture focuses on
enhancing the nation’s food
self-sufficiency by investing
in local food manufactur-
ing and packaging, in line
with Vision 2030’s
objective to diversify the
economy and promote
sustainable growth.
VISIONS OF VICTORY
Sulaiman’s passion for
boxing stems from
childhood memories of
watching historical war
movies like Alexander,
Gladiator, and Troy with
his father. “These movies
highlighted the principles
of honor and duty, values
that resonated with me
profoundly,” he recalls. “I
saw how these warriors
pursued noble causes, and
I wanted to channel that
same spirit into something
meaningful.”
His journey into boxing
began during his university
years in London, where he
trained at the historic
Fitzroy Lodge, one of the
city’s oldest boxing clubs. It
was there, amid the storied
walls of this gym, that
Sulaiman’s passion for the
sport truly flourished.
Despite facing stereotypes
and biases against wealthy
Arabs, he pushed through,
developing resilience and
grit.
Dividing his time
between the UAE and
Saudi Arabia, Sulaiman
trained at Round 10
Boxing Club during his
time in Dubai and is now
on the verge of opening his
very own boxing gym in
Saudi Arabia. Through
hard work and determina-
tion, he earned a contract
with Seddiqi Sports and
made a name for himself
by winning his first three
professional fights by
knockout.
Appearing on major
regional promotions like
“Rising Stars Arabia” and
“Crypto Fight Night,” }}
Sulaiman Abbar on boxing, business, and building a legacy in Saudi Arabia By CORMAC O’ DONNELL
From the Ring to the
Boardroom
B/Saudi Arabia
Page 33
33
IMAGES COURTESY SULAIMAN ABBAR
November 2024 / ENTREPRENEUR.COM /
→ Sulaiman Abbar is
a pro boxer out of
Saudi Arabia and the
Operating Partner at
Abbar & Sons Food
Co. Ltd.
Strength And
Conditioning training
at Boxiq
Page 34
34 / ENTREPRENEUR.COM / November 2024
“Food security is a
cornerstone of any
nation’s strength,
and there’s no reason
why Saudi Arabia,
with its resources
and capabilities,
cannot achieve full
self-sufficiency in
this vital area.”
Abbar is rapidly gaining
recognition in the boxing
community. “It’s a dream come
true to be associated with
promotions at the forefront of
boxing in the Middle East,” he
shares.
Under the mentorship of
Ahmed Seddiqi, an established
Emirati promoter who balances
multiple business ventures with
his passion for boxing, Sulaiman
has learned insightful lessons on
perseverance and strategic
thinking.
“One key piece of advice I
would offer is to surround
yourself with people you can
trust, especially a mentor or
promoter who understands the
sport and is invested in your
growth,” he says. “Having
someone like Ahmed Seddiqi as
my promoter has been
invaluable. His experience,
guidance, and the trust we’ve
built over time have helped me
navigate the professional boxing
world effectively.”
CREATING A HUB FOR BOXING
EXCELLENCE
For Sulaiman, boxing is not just
about personal victories; it’s also
a platform to inspire others. “I
want to create a state-of-the-art
boxing gym in Jeddah that will
offer Saudi athletes the
opportunity to hone their skills
in a world-class environment,
helping to elevate the sport
within the community.”
SGA Club will be the first and
only boxing gym in Saudi Arabia
owned and operated by a Saudi
professional boxer, represents a
significant achievement for
Sulaiman. “I’m building this
boxing gym to give back to
Jeddah—my home. My hope is
that this facility will inspire
others and provide a platform
for talented fighters to pursue
their goals.”
He adds, “This sets a unique
example of what is possible
within the country’s growing
boxing scene. While there are
other boxing gyms in Saudi
Arabia, this facility will reflect
my personal journey as someone
who has gone through the
process of becoming a
professional boxer. SGA Club
will offer aspiring fighters a
space that goes beyond basic
training—it’s a place where they
can truly understand what it
takes to succeed at the highest
level, guided by someone who
lives the life.”
“When I moved back to Saudi
Arabia from the UAE, and after
my time living in the UK, I made
the decision to create this gym
because I wanted to do
something positive for my
country and offer a pathway for
serious Saudi boxers to develop
their careers. This journey
wasn’t easy. It took countless
sacrifices and a lot of hard work,
but the experience I gained
along the way has equipped me
with insights that I can now
share with those aspiring to turn
professional.”
NAVIGATING BUSINESS AND
BOXING
Sulaiman Abbar sees a symbiotic
relationship between the
principles of business and
boxing, with each aspect shaping
the other.
“The discipline I’ve learned
through boxing—whether it’s
managing my training schedule
or setting long-term goals—has
enhanced my ability to stay
focused and organized in my
business role as well,” he
explains.
“The principles I’ve learned in
the gym carry over into the
business world, allowing me to
manage both with precision and
purpose. This balance is
B/Saudi Arabia
Page 35
35
November 2024 / ENTREPRENEUR.COM /
SULAIMAN ABBAR ON
LAUNCHING OR GROWING A
BUSINESS IN SAUDI ARABIA
} Saudi Arabia offers a dynamic and rapidly
evolving market, especially under Vision
2030, which has driven growth in sectors
such as technology, entertainment, local
manufacturing, and food production—an
area that Ghazi Abdullah Abbar CO. Ltd.
(Abbar Group). is actively investing in to
further enhance the country’s self-reliance.
The Kingdom is committed to diversifying its
economy, moving away from its dependency
on oil and into various other sectors, which
opens new doors for entrepreneurs.
}To succeed here, it's essential to adapt to
the business environment while
understanding the local culture. The country
is increasingly fostering a business-friendly
environment for both local and international
investors, especially as regulatory changes
have streamlined processes. For instance,
Saudi Arabia’s General Investment Authority
(SAGIA) has introduced simplified licensing
for foreign investors, meaning it is easier than
ever to start a business here.
}The ease of doing business has improved
dramatically with reforms like the National
Transformation Program, which aims to
modernize infrastructure and services.
Additionally, networking plays a pivotal role in
this market. Forming strong relationships
with local stakeholders, government bodies,
and potential partners can help overcome
barriers and navigate the local market
effectively.
}In fact, one of the strategies that has
worked well for Abbar Group. has been
aligning with the government’s objectives
and seeking partnerships with entities that
share a similar vision.
}By aligning your business strategy with the
broader goals of the market and building a
network of connections, Saudi Arabia
becomes an exciting space for entrepreneurs
looking to make an impact in industries that
are on the rise. Success also requires
flexibility, patience, and an openness to
adapting to the Saudi work culture, which,
like any market, has its unique aspects.
‘TREP
TALK
something I hope others can relate
to—finding what drives you and
pursuing it without compromising
other important aspects of your life.”
“Time management has been
crucial for me in balancing my
boxing and business careers. Boxing
has never compromised my work
life—in fact, it has made me more
disciplined and focused.”
In both arenas, teamwork is
essential. “Just as I rely on a team of
specialists in boxing, such as my
coach, strength and conditioning
coach, physiotherapist, and
nutritionist, business also requires a
dedicated team of experts to achieve
success,” Sulaiman says.
He draws a parallel between the
support structures in boxing and
business, noting that in both cases,
the success of the individual depends
on the strength of the team. “The
ultimate aim is growth, improve-
ment, and success, whether it’s in
the boxing ring or the business
world. You need people you can
trust, who are skilled in their field,
and who are just as dedicated to the
goal as you are.” }}
↑ Crypto Fight Night
Page 36
36 / ENTREPRENEUR.COM / November 2024
and can assembly. We are currently
in the construction stage, and I’m
proud to be on the frontline of this
initiative.”
Sulaiman is also spearheading a
major industrial venture—a
state-of-the-art factory complex
spanning 65,428 square meters,
located in Jeddah’s King Abdullah
Economic City. This location offers
an ideal environment for industrial
growth and positions their project
as a major player in supporting
Saudi Arabia’s food security.
“This project is a monumental
step in reducing the country’s
reliance on food imports by
boosting local food production.
While food safety and self-reliance
are distinct, this project plays a
crucial role in both areas, ensuring
that the country can sustainably
process and produce its own food,
which is vital for the nation’s
long-term self-sufficiency.”
The venture aligns with Vision
2030’s goals of economic
diversification and sustainability,
and Sulaiman takes immense pride
in contributing to this national
effort. “Food security is a
cornerstone of any nation’s strength,
and there’s no reason why Saudi
Arabia, with its resources and
capabilities, cannot achieve full
self-sufficiency in this vital area. By
expanding our manufacturing
capabilities and processing more
food locally, we can reduce the need
for imports and reinforce our
country’s ability to feed its people.”
THE ABBAR NAME: A LEGACY OF
TRUST AND INNOVATION
The Abbar name carries a legacy of
trust, quality, and strong values.
“Our strengths lie in our adaptabil-
ity and the deep understanding of
the local market and culture,”
Sulaiman notes. Over the years, the
family has built strong relationships
within the industry and the
community, allowing them to
remain resilient even in challenging
times.
Thriving in
Saudi Arabia
Sulaiman Abbar’s tips
for foreign
entrepreneurs
} Expanding into any new market
comes with its challenges, and the
Saudi Arabian market is no
different. However, the Kingdom offers
unique opportunities with fewer regulatory
hurdles than in the past. For instance,
licenses for foreign businesses are now
easier to obtain, and there are
government incentives to promote foreign
direct investment in sectors such as
technology, renewable energy, and
entertainment.
}One common challenge foreign
entrepreneurs face is cultural
differences. Saudi Arabia places great
emphasis on personal relationships and
trust-building in business transactions. As
a result, taking the time to develop strong
local connections is crucial for success.
For example, many businesses thrive by
engaging with local partners who
understand the market and have
established relationships. This helps to
navigate the legal, cultural, and regulatory
landscape.
}Another challenge is ensuring that
business objectives align with
Vision 2030. This ambitious program is
pushing for innovation, sustainability, and
development across various industries, so
it’s essential to understand where your
business fits in this roadmap. A foreign
business that can demonstrate its
contribution to economic diversification
and job creation will find more favorable
conditions, such as access to local
funding or government-backed projects.
To overcome these challenges,
entrepreneurs should focus on
understanding the local culture, which
includes learning about business etiquette
and social norms. It’s essential to adapt
strategies to fit the market’s evolving
needs, and staying informed about Vision
2030 initiatives ensures you can align your
objectives with the Kingdom’s long-term
goals. By committing to a long-term vision
and embracing the changes happening in
the country, foreign entrepreneurs will find
Saudi Arabia to be a welcoming and
rewarding market to enter.
“ I’m building
this boxing gym
to give back
to Jeddah—my
home. My hope
is that this
facility will
inspire others
and provide
a platform
for talented
fighters to
pursue their
goals.”
B/Saudi Arabia
THE FAMILY BUSINESS: FOOD
SECURITY, EXPANSION, AND VISION
2030
At the heart of Sulaiman’s story is
his role in Abbar & Sons Ltd., a
trusted name in Saudi Arabia for
decades. Today, the family is
focusing on local food manufactur-
ing and packaging—a project that
aims to boost the nation’s
self-reliance in food production.
“As a member of Abbar Group, I
work across both distribution and
manufacturing. On the distribution
side, we bring well-known brands to
the Saudi market, including Haribo,
Sasso by Deoleo—the world’s largest
olive oil producer—and Greens, a
leader in powdered desserts like jelly
and cream caramel. We also
distribute our own brands, such as
Freshco and Hafel, offering a range
of household goods. Freshco’s
Instant Milk Powder was named
Product of the Year in Saudi Arabia
for 2024, highlighting our
commitment to quality.”
“Currently, I serve as Project
Manager for a major industrial
venture. This project involves the
construction of state-of-the-art
factories covering an area of 65,428
square meters, dedicated to the
manufacturing and processing of
dairy products, vegetables, sauces,
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November 2024 / ENTREPRENEUR.COM /
“Another major strength is
our ability to stay
forward-thinking. We’ve
constantly evolved by
investing in new sectors,
especially in areas that
align with the country’s
strategic vision.”
“Our agility and
willingness to embrace
change while staying
grounded in our core
values have allowed us to
adapt and thrive in an
ever-changing business
landscape.”
Sulaiman sees himself as
part of the next
generation tasked with
carrying this legacy
forward. “As part of the
next generation of the
Abbar family, I feel a deep
responsibility to continue
our legacy of excellence
and innovation,
particularly in the
industrial food manufac-
turing area,” he says.
“It’s not just about
continuing the family
business; it’s about
contributing to the future
of Saudi Arabia.” “I am
passionate about building
an infrastructure that sup-
ports this goal. I want to
see Saudi Arabia become
a leader in food
production, not just for
our own needs but also as
a key supplier for the
region. We have the
potential to transform our
country into a hub for
high-quality, locally
produced food, and I’m
committed to playing my
part in making that vision
a reality.”
PERSONIFICATION OF
VISION 2030
Through his dedication to
both business and boxing,
Sulaiman Abbar embodies
the core values of Saudi
Arabia’s Vision 2030.
Balancing his professional
responsibilities with his
passion for boxing, he sets
an example for future
generations, showing that
it is possible to excel in
multiple fields while
staying true to one’s roots.
Much like Saudi Arabia,
which is diversifying its
economy and carving out
a new cultural identity
beyond its oil-rich legacy,
Sulaiman is building on
his family’s foundation
while boldly charting his
own path in the boxing
world. His journey is not
without risks, but his
determination and vision
reflect the spirit of a
nation in transformation.
In both his business and
sporting pursuits,
Sulaiman Abbar stands as
a symbol of ambition,
adaptability, and the
limitless potential of
Saudi Arabia’s future.
Cormac O’
Donnell,
originally
from Ireland
and now
based in Dubai, is a
prominent figure in the
Middle Eastern combat
sports scene.
A reputable analyst in
both boxing and broader
combat sports, O’ Donnell is
deeply involved in the
region’s fight industry. He
serves as a media
representative for the World
Boxing Council (WBC), and
contributes to a range of
publications, providing
insightful coverage and
analysis of major events
across the GCC. His
presence is felt not only at
high-profile professional
matches but also at
grassroots and amateur
competitions, making him
a key player in promoting
the growth of boxing in the
region.
As a true boxing insider,
O’ Donnell has unparalleled
access to key figures in the
industry. His connections
allow him to offer unique
insights, positioning him
as a trusted source for
behind-the-scenes
information and expert
analysis.
Beyond combat sports,
Cormac is a dedicated
Media Studies teacher and
a sought-after consultant,
advising individuals and
organizations on media
strategy and content
creation. Holding a
Master’s Degree along with
credentials from Harvard
Business School, his broad
expertise in journalism and
media makes him a
valuable resource in these
fields.
↑ Face-off for
Crypto Fight Night
Page 38
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November 2024 / ENTREPRENEUR.COM /
Unlocking Success
The power of mentorship in business (especially for young entrepreneurs) by ALDHABI ALMHEIRI
Page 40
40 / ENTREPRENEUR.COM / November 2024
I
t’s always great to
start your business
by your own passion,
but when it comes to
challenges and
obstacles you must
think of guidance
from expert people
who are willing to
provide insights and
valuable advice about
your business.
This is where mentors
play a very vital role in
business. Mentors
provides wisdom and
encouragement that you
need to see through the
ups and downs in
business. I’ve been
fortunate enough to
connect with experienced
mentors who has guided
me to walk across many
things in regardless my
age, they showed me the
hiding gems of business
through a clear vision,
offering me advice starting
from choosing career to
take decisions.
One of the most profound
experiences I’ve had was to
meet with Ray Dalio,
founder of Bridgewater
Associates, a renowned
entrepreneur and thought
leader. He shared with me
the following words, which
have truly encouraged me
to take a step further in my
business.
“There is no doubt that
AlDhabi AlMheiri has
extraordinary abilities and
drive. She is starting at a
very early age, so she
should be watched and
mentored to become a
world-class shaper.”
Mr. Dalio words aren’t
just about recognizing
potential, it’s a reminder of
how it’s important to
receive a support and
guidance to truly achieve
your goals. Having
someone believe in your
ability and skills to make
an impact is extremely
powerful no matter how
knowledgeable and
talented you are.
FINDING THE RIGHT
MENTOR
It’s really challenging to
find the right mentor that
fits your needs as a
business to gain the right
advice or guidance. A
mentor isn’t just a person
who provide you with
advice or personal
opinions, they are
someone who challenges
you to see beyond your
current vision and helps
you expand your ability of
thinking and acting.
There are some essential
qualities to look for in a
mentor like:
}Alignment of values: A
successful relationship
should be built based on
shared values and goals.
}Open communication:
Trust is the most
important key. Both
mentor and mentee
should feel comfortable
asking questions and
giving or receiving honest
feedback to have a
progress.
}Willingness to learn:
Young entrepreneur
should be open to learn
and receive information
and guidance, Mentors
usually provide advices
and guidance that you
cannot easily find in
textbooks or a research,
especially because they
customize their advice
based on what they know
about you not what they
are doing in life.
SHAPING THE FUTURE OF
YOUNG LEADERS
Looking at Gen Z of
leaders will need both the
talent and the right
‘T/Talent
HAVING SOMEONE BELIEVE IN YOUR ABILITY AND SKILLS TO
MAKE AN IMPACT IS EXTREMELY POWERFUL NO MATTER
HOW KNOWLEDGEABLE AND TALENTED YOU ARE.”
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November 2024 / ENTREPRENEUR.COM /
mentorship. Whether it’s
driving innovation,
solving critical issues like
climate change, or
transforming industries,
young entrepreneurs will
rely on mentors who can
help them stay with solid
foundation while seeking
big ideas.
This next generation of
leaders will be more
diverse, world wide
connected, and mission-
driven, mentorship will
play a huge role in
ensuring their success.
Supporting young
leaders by sharing
insights, offering
guidance and positive
pieces of advice, and
helping them see their
blind spots within their
career is one of the most
effective ways to shape
the future.
Ray Dalio’s words is just
a reminder to us as
young entrepreneur that,
the path of becoming a
world-class leader is not
about starting young or
having extraordinary
abilities, it’s about
finding the right
guidance from the right
mentors who unlock the
full potential for young
entrepreneur and that
could lead to the key of
success.
AlDhabi
AlMheiri is a
young Emirati
columnist,
entrepreneur, and publisher
as well as a Guinness World
Records titleholder. As the
founder of Rainbow
Chimney Bookstore and
Publishing House, she is
committed to empowering
young writers and
promoting cultural diversity
through the transformative
power of storytelling and
publishing. AlDhabi firmly
believes in the power of
stories, providing children
with a chance to express
their thoughts, feelings, and
experiences through books.
As the author of two books
and the publisher of over 52
works by children from
diverse backgrounds,
AlMheiri’s mission is to
promote education,
sustainability, financial
literacy, and emotional
resilience through
narrative. Her initiatives,
such as “Books from
Children to Children,” foster
creativity and
self-expression among
youth while addressing
crucial social issues like
diversity, inclusion, and
emotional well-being.
In addition to her work in
literature, AlMheiri is a
passionate advocate for
children with additional
needs, ensuring that their
voices are amplified and their
unique talents are recognized
and nurtured. Her
enthusiasm for finance has
also driven her
entrepreneurial ventures,
making her a role model for
young aspiring business
leaders.
AlMheiri’s commitment to
education and personal
development is exemplified
by her academic
achievements. She
graduated as a Fellow from
Georgetown University’s
School of Business in 2024,
in collaboration with the US
Mission to the UAE, and
successfully completed the
Entrepreneurship Program
offered by Google and the
UAE Ministry of Economy.
Through her work and
vision, AlMheiri is leaving a
lasting impact on young
people, advocating for a
future where education,
storytelling, financial
literacy, and sustainability
are the cornerstones of
societal progress. Her
initiatives are deeply
aligned with the United
Nations Sustainable
Development Goals (SDGs),
reflecting her dedication to
creating a better world for
future generations.
rainbowchimney.ae
SUPPORTING YOUNG LEADERS BY SHARING INSIGHTS, OFFERING
GUIDANCE AND POSITIVE PIECES OF ADVICE, AND HELPING THEM
SEE THEIR BLIND SPOTS WITHIN THEIR CAREER IS ONE OF THE MOST
EFFECTIVE WAYS TO SHAPE THE FUTURE.”
Page 42
42 / ENTREPRENEUR.COM / November 2024
E
ven Growing up in the UAE,
where family businesses make up
90% of the private sector, we’ve
seen firsthand how families turn
shared dreams into thriving
ventures. So, maybe it’s no
surprise that we decided to step
into this world ourselves with
Violet Rae Brand and Communication
Consultancy (Violet Rae).
But, getting into business with family
isn’t always the obvious choice for
everyone.
We’ve found that the reaction we get
when we tell people we’ve started a
business is a mix of surprise, intrigue,
and a bit of fear at the thought of doing
something similar. That’s why we wanted
to share our honest experiences of the
journey so far with anyone considering it.
Running a family business is a bit like a
family dinner—full of warm embraces,
shared stories, and a hint of chaos. It’s
that mix of the familiarity of family with
the unpredictable nature of
entrepreneurship that creates a ‘dinner’
that can either excite or overwhelm.
When done right, this dynamic can
transform into a successful business as
opposed to a soap opera unfolding in
Navigating the early stages of building a family business
by ELIZABETH AND ALEXANDRA DEWAR
Sibling Synergy
real-time. These are some reflections
that we’ve gathered so far:
KNOW YOUR PLAYERS
Before diving into a family business, take
a moment to understand who is sitting at
the table- in a professional context. This
starts with knowing yourself: what your
goals are, what you bring, where you
shine, and what you should leave to
someone else. Though similar on the
surface as sisters, we are chalk and
cheese underneath, which works behind
the scenes like a charm. Together, we’re a
force. Do we agree all the time? No. Do
we bicker like we did when we were eight
and seven years over Polly Pocket dolls?
Absolutely not- we’re in our 30s! Do we
find swift solutions and crack a joke
about it within 24 hours? Every single
time. We schedule bi-weekly check-ins
for clear accountability without it feeling
like a chore and have “Joy Fridays” to
share personal highs and cheer each
other on. This keeps us on track while
allowing for the side chats and laughs
that make family life so rich.
Insight: Having open conversations
about each other’s goals, strengths, skills
and preferred ways of working early on is
essential. Sometimes, these things reveal
themselves as the business evolves, and
that’s ok. But when defining your
offering or perfecting your elevator pitch,
you need to know who brings what to the
table so that when things take off, you
can move quickly and to the best of your
ability.
TRUST THE PROCESS
We’re only a few months into our
business journey, and trusting the
process has meant uncovering new sides
of each other and having the confidence
to speak up about things that are great
and not so great. There’s a certain magic
in the bond built through late-night
chats and shared dreams. It’s also about
learning what the other person is great
at. For example, Alexandra’s drive,
instinct and energy propel the business
forward, while. Elizabeth keeps the
creative vision alive, challenges ideas,
↓ ALEXANDRA DEWAR (left)
AND ELIZABETH DEWAR,
co-founders of Violet Rae
Brand and Communication
Consultancy
‘T
Business
/
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November 2024 / ENTREPRENEUR.COM /
and pushes boundaries when
necessary. Trusting each
other is a part of respecting
the process and knowing
that individual strengths
don’t just coexist—they
enhance each other. One of
the unexpected joys of this
journey has been seeing each
other’s professional side.
Watching your sibling in
action, excelling at
something they’re an
absolute expert in, is a
special experience. It’s a
reminder that even after a
lifetime together, there are
still new sides to discover
and appreciate.
Insight: Don’t just nod along
for the sake of family
harmony! Trusting yourself
and your instincts and
having the confidence to
speak up even when things
get tough is where we’ve seen
the biggest, strategic family
business moves can be made.
It goes without saying that
trust is also knowing that
you’ve got each other’s backs,
no matter what.
THE ULTIMATE ADVANTAGE
Working with family means
you’ve got an established
history that you can use as
both a safety net and a
launching pad. It creates an
unspoken understanding
and a natural shortcut,
reducing the need for
over-explaining or
miscommunication. This can
fast-track decision-making
and streamline collaboration.
When you know each other’s
quirks, strengths, and
weaknesses better than
anyone else, it feels like the
ultimate cheat code in the
game of business. You can
skip the small talk and dive
right into the trenches. This
dynamic has made our
business relationship better
because we don’t just run
with each other’s ideas—we
refine them, improve them,
and make sure that together,
we’re always moving
forward. It’s not just us who
benefit from this dynamic—
our clients feel it, too. The
synergy between us is
palpable, and we often find
ourselves effortlessly riffing
off each other in a way that
clients love. Our
conversations are genuine,
open, and filled with a lively
back-and-forth that sets the
tone for the kind of
relationships we build with
our clients.
Insight: Remember, as
family, you know each other
very well and have spent a
lifetime navigating different
situations together. You
therefore have built-in strate-
gies that you can draw on to
inform your decision-mak-
ing. And don’t be afraid to let
your dynamic shine through
in front of clients. People are
drawn to authenticity, and
they’ll appreciate the charm
and honesty that only a
family team can bring to the
table.
FIND YOUR NORTH STAR
Creating Violet Rae
together meant we got to
build a business we actually
wanted to work in. It’s
rooted in the values our
grandmother instilled in
us—she is our north star.
Our company bears her
name, a nod to a wise matri-
arch who was the heart and
soul of our family. We wove
her “old-fashioned values”
into our modern business.
We regularly ask ourselves,
“what would Violet do?” to
live by her principles. She
taught us that purpose lies
in integrity and helping
others—beliefs that drive us
daily. Honoring your roots
gives your venture a sense of
purpose—and keeps you
grounded when the chaos
inevitably ensues.
Insight: Spend time finding
your “north star”—a guiding
principle or person—and use
it as a foundation for your
business’ direction and to
outline your values that are
non-negotiable.
LEAN ON EACH OTHER
Family colleagues become
each other’s cheerleaders—
except instead of pom-poms,
endless cups of tea ensue.
Stressful situations can be
transformed into
camaraderie-building
problem-solving sessions.
You’re always in a gang,
tackling them as a duo (or a
trio, quadrupole, or however
many family members are in
the mix!). And when it
comes to celebrating your
wins together, nothing beats
sharing success with the
people who know you best.
It’s equally important to
establish boundaries to
maintain a healthy balance
between work and personal
life. We make a conscious
effort not to discuss work
topics at family dinners or
during vacations.
Insight: Lean on each other,
celebrate every victory, and
remember: it’s not just about
the business; it’s about
building a legacy that honors
your family, values and
dreams. But also make sure
quality family time remains
sacred, particularly when
family members who aren’t
part of the business are
present (or you’ll never hear
the end of it!) So there you
have it—this is how we work
daily to build our family
business. The beauty of
family in business is that you
share a bond that stretches
far beyond a boardroom. It’s
not all hugs and high-fives;
it’s hard work, strategy, and a
gentle nudge over whose
turn it is to do the dishes. But
when you’re building
something with your family,
remember: if you’ve survived
a chaotic family road trip,
you can handle anything
together!
Elizabeth
Dewar and
Alexandra
Dewar are the
co-founders
and sisters
behind Violet Rae Brand and
Communication
Consultancy, a family-run
UAE-based consultancy
specializing in empowering
SMEs and startups to build
their brands by blending
strategic communications
with creative advertising.
[OUR COMPANY] IS ROOTED IN THE VALUES
OUR GRANDMOTHER INSTILLED IN US—SHE IS
OUR NORTH STAR. OUR COMPANY BEARS HER
NAME, A NOD TO A WISE MATRIARCH WHO WAS
THE HEART AND SOUL OF OUR FAMILY.”
Page 44
FUN COMES
GUARANTEED
YOU DECIDE WHEN THE PARTY
STOPS WITH 24HR FOOD & DRINK.
NOW OPEN AT DUBAI DIGITAL PARK.
RADISSONHOTELS.COM/RED
Page 45
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November 2024 / ENTREPRENEUR.COM /
Work it out →
/Acer TravelMate P16 14
B/Gear
#TamTalksTech
Gadgets and doodads that you might’ve missed out on,
sourced by a tech aficionado. by TAMARA CLARKE
Read all about it ←
/Amazon Kindle Paperwhite
The all-new Kindle Paperwhite is the fastest
yet, with 25% faster page turns making
scrolling snappy and responsive. Its display
uses an oxide thin-film transistor, which gives
it the highest contrast ratio of any Kindle
Paperwhite, so text and images pop off the
screen. A larger, 7-inch display is a first for
Kindle Paperwhite without compromising size
or adding bulk. Weighing in at just 158g,
Kindle Paperwhite is waterproof, small
enough to fit in your hand or carry in your
back pocket and it’s packed with premium
Kindle features. It has a 300 ppi, glare-free
display with 25% faster page turns, higher
contrast ratio, and a front light that is 25%
brighter at max setting. It comes in a fun and
fresh new Matcha color, offers up to three
months of battery life from a single charge,
and has 16 GB of storage for holding
thousands of books— all of which make it the
ideal device for reading anywhere the day
takes you. If you want to up the ante, there’s
a Kindle Paperwhite Signature Edition, which
comes with 32 GB of storage, optional
wireless charging, and auto-adjusting front
light.
TAMARA CLARKE, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette,
one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most
influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles.
Talk to her on Twitter @TAMARACLARKE. theglobalgazette.com
IMAGES © CANON | ACER | AMAZON
This latest TravelMate boasts a stunning
14-inch display with IPS technology. Thin
bezels and a high 82% screen-to-body ratio
maximize the screen area giving you a more
immersive viewing experiences. TravelMate
P6 14 is powered by new Intel Core Ultra
processors, which feature up to 48 TOPS
NPU of AI performance, up to 32 GB
LPDDR5X on package memory, and a 65 Wh
battery, ensuring seamless multitasking and
extended productivity. The device offers
ample storage and rapid data transfer to
handle heavy workloads. Its silent keyboard
supports quiet and comfortable typing and
comes with a convenient microphone mute
key. Acer QuickPanel automatically launches
when the camera is activated, so camera and
microphone settings can be quickly adjusted.
Its AI-boosted features like Portrait
Refinement, Gentle Lighting, and Super Sharp
features can subtly smoothen appearance,
Picture this ↓
/Canon SELPHY QX20
SELPHY QX20 is a must-have gadget for creative
professionals. From making visual notes for
projects to decorating journals, scrapbooks or
office spaces, SELPHY QX20 delivers high-quality,
long-lasting pictures on sticky-backed paper
straight from a smartphone. Leaning into popular
social media formats, this upgraded device now
supports 2:3 as well as square paper sizes, which
lets you bring digital images to life effortlessly.
Without the need for ink cartridges, the SELPHY
QX20 uses dye sublimation technology that
produces smudge-free, high-quality photos. An
overcoat is added to resist the effect of fading.
Easily transportable and complete with a built-in
battery and Wi-Fi compatibility, the printer fits
comfortably in a bag, meaning it can be used
on-the-go to transform memories into physical
keepsakes on the spot. At home, its compact size
means it can sit neatly on any shelf or desk without
compromising tabletop space. Beyond the choice
of paper size, wider creative expression is available
with the SELPHY Photo Layout App, where fun
artistic touches like stamps, filters, borders, and
text can be added to special memories. The
update also includes collages, frames and
customisable borders, with new edge-to-edge
printing meaning more of the memory can be seen
with each print. SELPHY QX20 comes in terracotta
red, dark grey and classic white. It’s is a functional,
yet stylish device designed to print instant peel-
and-stick photo anywhere you go.
and improve lighting, color contrast, and
resolution while maintaining a natural look to
help you look your best in video calls. The new
TravelMate is durable and can withstand the
rigors of life on the road. It provides the latest
wireless connectivity, including Wi-Fi 7 with
speeds of up to 5.8 Gbps and integrated
Bluetooth 5.4. TravelMate P16 14 rounds out
with a USB 4 Type-C, HDMI 2.1 and two USB
3.2 Gen1 Type-A ports, which support a wide
range of peripherals, monitors and devices.
Page 46
B/Gear
Curated by David Beckham, his
exclusive edit from the Fall/Winter
2024 collection
features a selection of handpicked
seasonal favorites that perfectly
blends BOSS iconic menswear with
Beckham’s signature style and
aesthetics. It offers a broad
assortment of
lifestyle looks, designed to elevate
any wardrobe with Beckham's
impeccable taste.
Beckham’s curated favorites include
a refined selection of tailored options
such as suits, trousers, and coats,
notably, a camel double-breasted
coat with peak lapel, each
showcasing a perfect blend of
sophistication and modernity.
Complementing these is a range of
casual garments, from denim to
knitwear, crafted from premium
fabrics like cashmere and
regenerative cotton. A true
representation of his personal style,
Beckham’s standout favorites include
a luxurious 100% virgin wool
cardigan sweater and an authentic,
relaxed-fit denim shirt with double
breast pockets.
www.boss.com
From better goods to better wardrobe bests, every issue, we choose a few items that make
the approved executive selection list. In this edition, our picks are from Boss, Dune London /
Apparel Group, Levi’s, and Puma.
The Executive
Selection
BOSS SELECTED BY
BECKHAM →
BOSS’ exclusive Fall/
Winter 2024 collection
46 / ENTREPRENEUR.COM / November 2024
Page 47
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November 2024 / ENTREPRENEUR.COM /
PUMA, in collaboration with M&C Saatchi
Middle East, has launched “Play The
City,” an initiative celebrating the unsung
heroes of street cricket across the region.
By highlighting the passion and
community spirit of those who play the
game outside the spotlight, "Play The
City" empowers grassroots talent and
showcases the cultural significance of
street cricket in UAE.
The "Play The City" initiative includes two
captivating docuseries that explore the
lives of players from local teams like Blitz
Boss Royals, Dubai Commandos, Hashmi
CC, Little Masters, OGS X1, and United
Pro X1. Set against the backdrop of
Dubai’s urban landscape, these players
transform everything from parking lots to
sandy patches into unofficial cricket
grounds, wearing everything from track
pants to kurta-pyjamas. To further
enhance the campaign, M&C Saatchi
Middle East supported PUMA by creating
custom-designed jerseys inspired by each
team’s local neighborhoods, blending
community pride with street-ready style
ae.puma.com
EDITOR’S PICK
PLAY THE CITY↓
IMAGES COURTESY BOSS | DUNE | LEVI’S®| PUMA
With timeless style and unparalleled comfort,
Levi’s ensures you’re ready to embrace life’s
moments with confidence and ease. Levi's Baggy
Jeans (baggy dad wide leg & ‘94 baggy wide leg)
have become a go-to closet staple, offering
unmatched comfort and an effortlessly cool
aesthetic. With a mid-rise and a range of straight
to wide-leg fit, this denim style leads the market
in fabrication and vintage finishes. www.levi.com/
US/en_US/
↑ OWN YOUR STYLE
Levi’s denim that fits your
every move
WHERE TIMELESS ELEGANCE MEETS CONTEMPORARY
TRENDS →/
Dune London introduces AW24 Collection
The Dune London Autumn - Winter (AW) 24 collection is a
dedication to low-key luxury and timeless design. With a focus on
trend-led textures and statement hues, look out for jewel tones like
our new midnight cherry red and forest green, alongside our house
leopard print, hand finished detailing and timeless croc and
snake-effect. From carefully sourced leathers to glossy high-shine
finishes, discover directional designs and signature silhouettes
stand the test of time, while updating your wardrobe for the season
ahead. www.apparelgroup.com
Page 48
48 / ENTREPRENEUR.COM / November 2024
Headquartered in Abu
Dhabi, and owned by the
investment and holding
company Abu Dhabi
Holding, Wio Bank aims
to redefine the banking
experience in the
country by closing the
gap between the services
offered by incumbent
banks and the needs of
millennials and
tech-savvy customers.
To say that the bank
was successful in this
endeavor would be an
understatement as the
results of its first full
year of operations
surprised expectations-
Wio Bank’s financial
results for the fiscal year
2023 revealed that it
became profitable in the
first year already. The
bank reported a revenue
of AED266.4 million and
a net profit of AED2
million, marking its first
year in operations with
impressive profitability.
“We are one of the fastest
neobanks globally to
achieve this,” says Jayesh
Patel, CEO of WIO
Bank. “Also, achieving
customer satisfaction is
one of the greatest
achievements which is
reflected in the rating of
our app and the
comments on social
media from our
customers. Establishing
the Wio team is also a
big achievement. We
have 45 nationalities
working together to
build amazing products
at record time– and the
diversity of the team
translates into a diversity
of ideas which ultimately
drives our innovation.”
As the CEO of Wio
Bank, Patel is shaping
the platform bank as an
intelligent financial
partner for businesses
and customers,
providing solutions in
three areas - digital
banking apps, embedded
finance, and
banking-as-a-service
solutions. With this
offering, Wio Bank is
helping SMEs grow and
succeed. “Small and
medium-sized
enterprises globally often
start with dreams and
visions. Many begin as
passion projects that
grow into large,
successful businesses.
However, this journey is
not without its
challenges,” Patel
explains. “Even if you
have a great idea,
executing it can be
difficult. One of the key
challenges is
surrounding yourself
with the right people and
staying focused on your
goals. This is true not
The region's first platform bank Wio Bank contributes to the UAE positioning itself as a pivotal digital
economy hub both regionally and globally. by TAMARA PUPIC
Empowering Enterprises
‘T
Digital
/
T
he United Arab Emirates is known for
closing the gap between idea and
execution expeditiously, and here’s one
in many examples- the country
announced its Digital Economy Strategy
in April 2022, aiming to increase its GDP
contribution from digital services from
9.7% in 2022 to 19.4% over the next
decade. Only a few months later, in September
2022, Wio Bank, the region’s first digital platform
bank, began operations.
→ JAYESH PATEL
is the Chief
Executive Officer
of WIO Bank.
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November 2024 / ENTREPRENEUR.COM /
just in the UAE but
globally. However, the
UAE offers unique
advantages. It’s a thriving
market with a mature
digital ecosystem, where
customers are highly
receptive and willing to
embrace new ideas. This
openness gives businesses
a significant edge in this
region.” He adds that
SMEs face challenges like
budgeting and managing
cash flow, which can be
trickier than expected. “In
this context, financial tools
become essential,” Patel
points out. “For example,
we provide solutions for
expense management and
tools that simplify the
transition into tax
compliance, as taxation is
becoming more prominent
in the UAE.”
Patel is well familiar with
the obstacles that SMEs
encounter when growing
their offerings due to his
wealth of professional
experience- during his
previous posts at Deloitte
and IBM in the US, and
Liv, a digital bank of
Dubai’s government-
owned Emirates NBD, he
focused on innovation and
building on-demand
digital solutions for a range
of clients, including
Fortune 500 companies.
He advises, “Vertical
scaling involves deepening
your existing product or
service offerings to capture
more value within your
current market. My key
advice here is to focus on
building sustained
differentiation. One of the
learnings we had at Wio
Bank is that doing the hard
things, like addressing
critical gaps in the market,
leads to long-term success.
For example, when we
launched Wio Business in
2022, we identified a
significant gap in the
market for SMEs needing
digital-first banking
solutions. We didn’t just
build a bank, but we
introduced features like
fully digital account
opening, automated
savings tools,
multi-currency accounts,
and multi-user access—es-
sentially creating a suite of
services that stood out in a
crowded market. This
approach allowed us to
become a leader in
customer acquisition
because we focused on
what SMEs needed most,
rather than just offering
generic banking products.”
In the future, Patel says,
Wio Bank will continue
building on its vision to
support the growth of
SMEs. “So far, we’ve
developed strong savings
and money management
tools, and now we’re
expanding into credit
solutions,” he says. “We’ve
launched a straightforward
and efficient credit card for
SMEs, and we’re rolling out
a ‘Quick Cash’ service to
provide them with fast
access to funds. We’re also
introducing post-based
financing, which will
further address the credit
needs of SMEs. Our goal is
to strengthen our offering
in this space and provide
more comprehensive
support for SMEs.” In
addition, Wio Bank is
working on enhancing
capabilities to make
business management even
easier. “For example, we’re
working on a feature where
business owners can view
and manage all their
companies in one
platform,” Patel explains.
“We’re also opening up our
application programming
interface (API) to integrate
with accounting software,
continuing our mission to
simplify financial
management for
businesses.” On the retail
side, Patel adds, Wio Bank’s
focus remains on adding
long-term value for its
customers,” he says. “We’ve
developed robust savings
products that deliver great
value and spending tools
that help users manage
their money more
effectively. Our philosophy
is that you shouldn’t have
to sacrifice living well today
to secure your future. We’re
focused on building
products that balance
enjoying life now while
planning responsibly for
tomorrow. Lastly, we’re
continuing to partner with
other digital ecosystems to
ensure our services are
seamlessly integrated and
easily accessible to our
customers.”
} UNDERSTAND WHERE
PEOPLE ARE WILLING TO
PAY “It’s crucial to have a
clear view of your value
proposition and build a
profitable business around
it.”
}FOCUS ON EXECUTION
“Whatever you do, do it
well. Build an “execution
machine” that consistently
delivers results. Success
comes not just from
having a great plan, but
from executing it
flawlessly.”
}COMMUNICATE
EFFECTIVELY “it’s not just
about having a great pitch
deck, it’s about delivering
it effectively. How you
communicate and execute
your vision matters just as
much as the vision itself.
And remember,
perseverance is key—stay
committed, and success
will follow.”
Wio Bank CEO
Jayesh Patel Advises
Entrepreneurs
'TREP
TALK
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50 / ENTREPRENEUR.COM / November 2024
The App Olympics offers
financial rewards, in
addition to a prize featuring
a package of services worth
USD$150,000 to develop
their app and establish their
mobile app business in
Dubai, and participation in
a six-month mentorship
program after the end of the
competition. Winners in
each category will benefit
from a media support
package, as well as access to
the network of partners and
participants in the App
Olympics.
Key initiatives include the
App Olympics Ambassador
Program, which engages
past finalist teams to expand
the program’s global
outreach, and the ‘Why
Dubai?’ hub, which seeks to
strengthen Dubai’s position
as a leading global hub for
tech and mobile app
development. This
innovative section features
specialized reports on the
digital economy ecosystem
in Dubai, together with the
success stories of
application development
projects in the emirate.
The App Olympics also
features a dedicated
platform through which
participants can access 100
bite-sized learning modules,
comprehension quizzes,
weekly community
check-ins, live masterclasses
and mentorship sessions- all
of which are designed to
equip them with the tools
needed to develop
prototypes, improve pitch
decks, and create the
business canvases required to
qualify for the semifinals.
In addition, this edition
introduced the Olympian
Mindset program—a series of
four workshops to all
Dubai Chamber of Digital Economy invites registrations for the App
Olympics by November 13, 2024
Innovation Showdown
T
he Dubai Chamber of Digital Economy has launched the second
edition of the App Olympics, part of the Create Apps in Dubai
initiative launched by H.H. Sheikh Hamdan bin Mohammed bin
Rashid Al Maktoum in March 2023.
Registration for the App Olympics is open from October 13 to
November 13, 2024, on the App Olympics website.
Overseen by the Dubai Chamber of Digital Economy, one of the three
chambers operating under Dubai Chambers, the App Olympics is the first out
of many initiatives under Create Apps in Dubai, and it seeks to attract and
train applicants from around the world offering live online workshops,
mentorship sessions, and resources focused on app development,
prototyping, and pitch deck creation.
The App Olympics competition, designed to provide equal footing for both seasoned
developers and newcomers, fosters a global learning environment that encourages
participants to compete, collaborate, and grow. Last year’s edition saw more than 1,100
participants apply for 64 countries, and this year the competition is looking at doubling the
number of participants and participating countries.
Open to entrants of any age from anywhere around the world, the App Olympics features
four awards categories: Best Youth App, Most Impactful App, Most Innovative App, and
Industry of the Year – Mobile Gaming. A special category has been created for the mobile
gaming sector in this year’s edition in line with the goals of the Dubai Program for Gaming
2033, which aims to position Dubai among the top 10 global hubs for the gaming sector.
‘T/Apps
→ H.E. Alia Abdulla
Al Mazrouei, the
UAE Minister of
State for
Entrepreneurship
and SMEs,
launching the App
Olympics.
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November 2024 / ENTREPRENEUR.COM /
participants that supports
innovative thinking and
growth mindset.
H.H. Sheikh Hamdan bin
Mohammed bin Rashid Al
Maktoum, Crown Prince of
Dubai, and Deputy Prime
Minister and Minister of
Defence of the UAE, said the
App Olympics is one among
a series of initiatives aimed
at realizing the vision of His
Highness Sheikh
Mohammed bin Rashid Al
Maktoum, Vice President
and Prime Minister of the
UAE and Ruler of Dubai, to
strengthen the emirate’s
position as a global hub for
advanced technologies and
digital innovation. H.H.
Sheikh Hamdan emphasized
the importance of inspiring
the brightest minds to
develop groundbreaking
solutions that contribute to
building a better future for
all of humanity.
Indeed, another initiative
under the Create Apps
movement is the Emirati
Training Academy which
seeks to train over 1,000
Emiratis on the
fundamentals of coding,
building mobile
applications, and business
creation models. It also aims
to triple the number of app
developers in Dubai by 2025
and support 100 new
national projects for the
development of cutting-edge
mobile applications.
One of the most
future-ready cities in the
world, Dubai is leading the
global adoption of
cutting-edge technologies,
optimizing their application
across all sectors while
building world-class
infrastructure. These efforts,
H.H. Sheikh Hamdan said,
have positioned Dubai
among the world’s top cities
in shaping tech-based
industries, creating a model
for an economy driven by
strategic investments in
advanced technologies. He
added, “Building on Dubai’s
remarkable achievements,
particularly in the digital
economy, we are continuing
to position the emirate at the
forefront of future-oriented
innovation. The digital
economy is a key pillar of the
Dubai Economic Agenda
D33 and we call on all
stakeholders to capitalize on
opportunities to drive
sustainable growth and
prosperity.”
H.H. Sheikh Hamdan
further said the significant
global interest in the App
Olympics highlights Dubai’s
critical role in fostering
innovation and accelerating
digital transformation. He
remarked that Dubai serves
as a platform for showcasing
and sharing innovative ideas
globally, setting the stage for
them to spread and shape
emerging trends. This
highlights Dubai’s pivotal
role in driving global digital
transformation by acting as
an incubator for technology
ideas that have the potential
to redefine various sectors,
he added.
His Excellency Omar
Sultan Al Olama, Minister of
State for Artificial
Intelligence, Digital
Economy, and Remote Work
Applications and Chairman
of the Dubai Chamber of
Digital Economy, stated that
the App Olympics, launched
under the directives of His
Highness Sheikh Hamdan
bin Mohammed bin Rashid
Al Maktoum, has garnered
significant worldwide
interest. By attracting
leading talent and
innovators, the initiative will
consolidate Dubai’s position
at the forefront of the
fast-growing global
technology sector.
His Excellency added that
the App Olympics reflects
the leadership’s commitment
to reinforcing Dubai’s status
as a leading global digital
economy hub and a premier
destination for
entrepreneurs in app
development. The initiative
also plays a key role in
supporting the objectives of
the Dubai Economic Agenda
D33, he said.
The announcement was
made at Expand North Star,
the world’s largest gathering
of startups and investors,
being hosted by the
Chamber at Dubai Harbour
from October 13-16, 2024.
The event was graced by
the presence of H.E. Alia
Abdulla Al Mazrouei, the
UAE Minister of State for
Entrepreneurship and
SMEs.
The second edition of the
App Olympics was launched
in tandem with two panel
discussions.
↑ AI & FUTURE OF LIVING
explored the synergy between
mobile apps, AI, and human
connectivity, with industry
leaders from Talabat, CAFU,
Amazon Web Services, and Boss
Bunny sharing their insights.
↑ Tech Champions: Lessons
from App Olympics Winners,
highlighted experiences and
lessons from the four winning
teams of last year's competition,
and founders of Emudy, Bareeq,
The Intern, Takeem.
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‘T/Growth
GymNation to accelerate expansion following the opening of its 20th location.
BREAKING NEW GROUND
G
ymNation, positioned as “The
People’s Gym”, is democratizing
health and fitness, by making going
to the gym more affordable and
accessible for everyone across the
Middle East. The Entrepreneur Middle East
team sat down with its founder and CEO
Loren Holland to learn more about the
company’s expansion plans across the
MENA region and beyond.
GymNation has had a busy year opening 10 new gyms and
doubling the number of sites. How have you managed to
achieve such growth, so quickly?
Our growth potential started accelerating around a year ago
when we completed the management buyout of our previous
investors, JD Sports, a UK-based FTSE 100 company. Once
we were free from all corporate interference and had full
control over our business and the wider strategic direction, we
really started to get moving on our expansion, especially
focusing on our entry into the Saudi Arabia market.
Opening 10 gyms, including six in Saudi Arabia, in quick
succession, was always going to challenge our business
infrastructure, but we’d carefully planned for this over many
months and that careful foresight has led to flawless execution
with all gyms opening on budget, on time and at almost
double the opening membership numbers we had originally
planned.
We’ve invested over $15 million of capital expenditure into
→ GymNation,
positioned as “The
People’s Gym”, is
democratizing health
and fitness, by making
going to the gym more
affordable and
accessible for
everyone across the
Middle East.
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November 2024 / ENTREPRENEUR.COM /
these new sites, alongside a
$20 million investment into
the acquisition of our
existing Motor City gym
real estate to secure the
long-term future of this site
and provide a significant
expansion opportunity.
Acquiring the Fitness First
space above our existing
site allows us to almost
double the size of our gym
by connecting the two
spaces together to create
one of the most advanced
and well-invested fitness
facilities in the world.
You mention that six of
those new gyms are in
Saudi Arabia. Tell us more
about how the GymNation
model is changing the
fitness landscape there,
and what impact are you
already seeing from your
affordable, and highly
engaging approach?
The Saudi Arabia fitness
scene is booming and it’s a
market that we’ve had an
ambition to enter for a
number of years.
The government has a
huge focus on improving
fitness penetration levels
across the population and
are actively encouraging the
citizens of Saudi Arabia to
engage in health, fitness,
and wellness. We want to
play our part by helping to
break down the
affordability barrier and
make fitness more
accessible and welcoming
for everyone across the
Kingdom.
We have an active
membership base in Saudi
in excess of 20,000, of
which 44% have never
previously owned a gym
membership. So, whilst our
model acts as a disruptor to
the status quo and sees us
absorb existing market
share, we also see our role
as helping to significantly
grow the market and bring
a new demographic into the
sector, benefitting the
society as a whole.
Interestingly, in KSA we
have also seen the demand
from the females outstrip
males. The feedback we
have received is that the
female market is
underserved and in many
instances female-only gyms
are priced far higher than
their male-only equivalents.
At GymNation we have
uniform pricing regardless
of gender and this will
remain a key part of our
offering in Saudi going
forward.
How do you find doing
business conditions in
Saudi Arabia when
compared to the UAE?
We received many ‘health
warnings’ about the
challenges of replicating a
successful UAE business
model and brand into Saudi
Arabia. I recall one meeting
where I was told “Saudi
Arabia is the graveyard of
UAE businesses”!
We took a lot of this
negativity and skepticism
with a pinch of salt,
especially when these
comments were from
consultants with little, to
no, practical experience of
operating in Saudi Arabia,
or by operators who all too
often had attempted to
manage their Saudi
operations from Palm
Jumeirah in Dubai!
Our experience has been
the complete opposite.
Despite being a wholly
owned entity from the UAE,
with no local KSA partner,
we’ve felt very welcome and
the support from the
Ministry of Investment of
Saudi Arabia (MISA) has
been a vital component,
ensuring our smooth and
successful launch into this
incredibly exciting market.
All I can say to anyone
reading this is, don’t listen
to the naysayers and have
absolute conviction that
Saudi Arabia is an entirely
business-friendly
environment and
welcoming of foreign
investment and new market
entrants. So, get yourself on
the ground, invest in a
Saudi based team, and don’t
look back.
A key pillar of Saudi
Arabia’s Vision 2030 is
fostering a healthier, more
active society by making
fitness accessible to all.
And locally, in the UAE, H.H.
Sheikh Hamdan has
championed a more active
lifestyle for all through the
Dubai Fitness Challenge.
Could you elaborate on
how GymNation is
supporting and
contributing to these
goals?
The initiatives led by the
UAE and KSA governments
are significant drivers
behind the growth of our }}
→ Loren Holland,
founder and CEO of
GymNation.
IMAGES COURTESY GYMNATION
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54 / ENTREPRENEUR.COM / November 2024
‘T/Growth
industry. The Middle East
boasts the fastest-growing
fitness market in the world,
much of which is thanks to
government-led initiatives
like Sheikh Hamdan’s
annual 30x30 fitness
challenge, as well as Saudi
Arabia’s Vision 2030
Quality of Life Program.
With a population of over
35 million and fitness
penetration currently at
around 5-7%, the KSA
market opportunity is
huge, with projections
suggesting the fitness
market will double in the
next three to five years. It’s
an incredibly exciting time,
and GymNation wants to
be at the forefront of
driving these initiatives as
the region’s ‘movement
partner’. We are excited to
continue championing
healthy and active lifestyles
and supporting the
communities we serve to
become better versions of
themselves, no matter what
their fitness goals.
You’ve introduced
innovative concepts like
HYROX to the region. How
does GymNation continue
to be a pioneer in fitness
trends, and what new
offerings can members
expect in the near future?
While we have a strategic
focus on expanding our
business through opening
new locations, in 2025 we
plan to reinvest over $3
million back into our wider
product. A good example is
that in the next few months
we will be opening five
HYROX Performance
Centers. These will be the
first dedicated HYROX
centers in the Middle East
and provide hybrid athletes
with some of the best
training facilities in the
world for this training
method. We have worked
closely with HYROX to
develop the world’s first
HYROX365 Challenge, a
benchmark workout event
combining elements of a
HYROX race with those of
the HYROX365 training
programs.
We plan to invest over
$1.5 million into rolling out
pilates studios across our
existing and future gyms
and we will have a fully
comprehensive wellness
and recovery offering
launching in Q1 2025. We
have also recently
announced our partnership
with Olympic bronze
medalist Tony Jeffries, and
we are already offering his
Box ‘N Burn classes across
many of our gyms.
So, what next for
GymNation, what is the
scale of your ambitions
and do you plan further
expansion in the GCC and
perhaps outside the
Middle East?
Whilst 2024 has been
super busy we have huge
ambitions for the next 12
months and beyond.
We’re focused on growth
and ensuring we deliver on
our full potential within the
region’s rapidly growing
fitness industry. We plan to
open a further 20–30 sites
in the coming 12 months,
including our entry into
new markets like Kuwait,
Bahrain and Qatar. One of
our competitors, listed on
the Saudi Stock Exchange,
has a market cap close to
$3 billion and is growing at
30+ sites a year, which
demonstrates the value
potential in the sector.
We also plan to continue
our investment into AI and
our technology platforms.
GymNation is already
widely recognized as the
leading leisure operator in
its adoption of AI
technology, and we want to
take things to another
level. This ongoing
investment into technology,
automation and AI gives us
a competitive edge by
helping to cut operational
costs, allowing us to
streamline processes,
personalize member
experiences and improve
member retention. This
sets us apart from our
competitors who are still
running on antiquated
systems and outdated
operational processes.
Longer term, we see an
opportunity for
GymNation to grow to over
100 gym locations across
the GCC, while also
exploring other
opportunities across the
MENA region.
Additionally, we have been
approached about entering
markets outside of the
region, which presents
further growth potential
and underscores the value
in our brand and business
model on a global scale.
The GCC fitness market
is growing at 15-20% a year
and we have invested in
our company infrastructure
to grow at pace and
capitalize on what we feel
is a generational
opportunity. We will
continue to do things
differently and push the
boundaries, particularly
when it comes to our
people and investment into
our leadership. Just last
year over 15% of the
company equity was
transferred to senior
members of our wider
management team. Having
the leaders of our business
as shareholders alongside
us and them sharing in the
value creation as we grow,
creates an unbeatable
culture and an incentive
structure our competitors
simply can’t replicate. We
have several new big
additions to the team
which we will announce in
the New Year, and we fully
recognize the success in
executing our ambitious
plans will come from
having the right people, the
right culture and the right
incentives, whilst never
losing focus on our promise
to provide the best possible
value offering in the
industry.
DON’T LISTEN TO THE NAYSAYERS AND HAVE ABSOLUTE
CONVICTION THAT SAUDI ARABIA IS AN ENTIRELY BUSINESS-
FRIENDLY ENVIRONMENT AND WELCOMING OF FOREIGN INVESTMENT
AND NEW MARKET ENTRANTS.”
Page 55
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November 2024 / ENTREPRENEUR.COM /
Inclusive Healing
Having founded Sama Health, a culturally relevant online therapy app, Misha Akbar
is easing the mental health journey for South Asian expats in the UAE.
by AALIA MEHREEN AHMED
← MISHA AKBAR is the
founder of Sama Heath,
an online platform
offering culturally
relevant therapy for
South Asians in the UAE.
IMAGES COURTESY SAMA HEALTH
Page 56
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S/Culture
}“At the time, after nearly ten years, I was finally
confronting my depression and anxiety, making
progress toward healing,” Akbar recalls. “The world
was also in the thick of the COVID-19 pandemic, and
mental health became a global conversation. I noticed
that the UAE was actively promoting mental health
initiatives—but most of these efforts focused on the
Arabic-speaking community or catered to the UK/US
expat populations. With South Asians making up the
second-largest expat group in the UAE, I couldn’t help
but wonder: where were the resources for us? As
online therapy became more accessible during the
pandemic, I saw so many South Asians in the UAE
turning to therapists in India because they didn’t
know who to reach out to locally. Even then, they
struggled to find someone who truly understood the
unique challenges of living as an expat in the UAE.
Additionally, mental health frameworks were just
starting to take shape here, and there was still a lot of
confusion about who was a legitimate therapist. That’s
when I realized the need for something different. And
that’s how Sama Health was born—designed to fill the
gap with culturally relevant therapy for the South
Asian community in the UAE.”
}A large part of Sama Health’s promises of affordabil-
ity and accessibility are rooted in the fact that the
platform strives to make online therapy much more
accessible than in-person alternatives. “Sama Health
functions like an online marketplace for therapy,
where the platform does not directly employ therapists
but signs up to offer their services,” Akbar explains.
“Our therapists are clinical and counseling psycholo-
gists licensed by the Community Development
Authority (CDA) and or the Dubai Health Authority
(DHA). We decided to hire psychologists and not look
at coaches to ensure people got the proper professional
care they sought. Additionally, the regulatory frame-
work for mental health coaches and other mental
health professionals is weak at best. We want our
clients to feel safe and validated in their journey just as
one would in going to a doctor with a medical
concern.”
}The first step involved in validating a patient’s efforts
comes through Sama Health’s option to book compli-
mentary 30-minute therapy sessions with three
therapists. “This allows clients to find a therapist they
resonate with before committing to a paid service,”
Akbar explains. “This was keeping in mind the
barriers and cost of therapy. Many people, during our
research phase, had complained about spending
money on therapists only to realize they did not
resonate with the therapist and felt they had wasted
their money. This also put them off therapy because
T
here is a common thread of values
that has, for centuries now, bound the
people who hail from the nations that
make up South Asia. Its deeply
collectivist communities and families
continue to place importance upon
preservation of traditions, respecting
elders, academic excellence, and set
gender roles, among others. While
these values are commendable in
certain scenarios -and I can take the
journalistic liberty of saying what I say next as a
South Asian myself- the same culturally accepted
tendencies can many a time impede individuals
from gaining the right resources to treat their
mental health. Now, consider the implications of
such culture-specific issues for South Asians who
reside in foreign nations, where an added problem
prevails: therapists who are simply not familiar
with these value systems. It was to directly
address this that Misha Akbar launched Sama
Health, a culturally relevant online therapy app, in
Abu Dhabi in 2021.
→ Sama Health was
born out of Akbar’s
mental health journey.
Not only did she
struggle to find the
proper care at the right
time, but she was also
surrounded by stigma
and a lack of
awareness in her
support system.
Through Sama Health,
Akbar hopes to make it
easier for South Asians
in the UAE to connect
with ‘culturally
sensitive’ therapists.
Page 57
57
November 2024 / ENTREPRENEUR.COM /
the experience made them
feel like therapy was not a
viable option. By offering
free initial sessions, we
encourage people to
explore therapy without
the immediate financial or
emotional pressure of
committing. These
introductory sessions allow
individuals to experience
the benefits of psychother-
apy, breaking the myth that
it’s just ‘talk.’”
}Following this, clients can
eventually opt for paid
therapy sessions at a price
that Akbar describes as
being “more affordable
than traditional in-person
therapy.” And it is a model
that has stood Sama
Health in good stead so
far- for starters, the app
has already been down-
loaded over 200 times with
a steadily increasing
number of repeat clients.
“We also secured angel
investor funding of
US$100,000, which was
huge because it reiterated
the need for culturally
relevant therapy in the
UAE,” Akbar adds.
}Indeed, at the heart of
this business model has
been a dedication to
address the challenges that
this article began with: i.e.
the need for therapists who
are attuned to the lived
experiences of South Asian
expats in the UAE. “The
concept of “culturally
sensitive” therapists is
essential when addressing
mental health in the
context of South Asian
values and family systems,”
Akbar reiterates. “For
South Asians, mental
health is deeply inter-
twined with cultural
beliefs, family expectations,
and societal norms, making
culturally competent care
critical. Mental health
issues are also often
stigmatized in South Asian
cultures. A culturally
sensitive therapist would
understand the shame or
guilt that can come with
seeking help and provide a
non-judgmental space for
clients to open up.
Additionally, for many
South Asians, religion or
spirituality plays a central
role. A culturally compe-
tent therapist would
respect these values and,
where appropriate,
integrate the client’s
spiritual beliefs into the
therapeutic process.
Therapists also need to be
aware of the unique
challenges that come with
being a South Asian expat,
such as cultural disloca-
tion, discrimination, and
the pressure to succeed- in
fact, many South Asian
expats deal with identity
struggles (especially third
culture kids), balancing
traditional values with the
expectations of living in a
different country. Thera-
pists must thus navigate
these dynamics thought-
fully, particularly when
discussing topics like
marriage, career choices, or
autonomy.”
}In converting this vision
from theory to practice,
Akbar has put in place
certain criteria when it
comes to selecting
therapists for Sama Health.
“All therapists go through
several rounds of conversa-
tions with me but, for
starters, they should
identify as South Asians,
have at least 2-3 years of
experience as counseling or
clinical psychologists, and
have a Master’s in Psychol-
ogy,” she explains. “Thera-
pists are then selected
based on their openness to
integrating holistic or
culturally familiar
approaches. Whether it’s
understanding the role of
meditation, yoga, or
spiritual counseling,
therapists who can
incorporate these into their
practice are preferred.
Whether it’s cognitive-
behavioral therapy, family
systems therapy, or
solution-focused therapy,
the chosen therapists tailor
their approaches to suit the
unique cultural back-
grounds of their clients.
Moreover, I look for
therapists with specific
experience in multicultural
settings, considering the
mental health landscape of
the UAE.”
}Upon being selected,
Sama Health receives a
service fee from the
therapists’ earnings
-”similar to how platforms
like Uber operate,” adds
Akbar- while the rest of the
payment goes to the
therapists themselves. And
according to the founder,
adopting such a business
model has helped her keep
the venture financially
viable without losing sight
of the core sentiment that
drives its operations. “As a
first-time startup founder,
I sometimes struggle to
balance financial viability
and staying true to Sama
Health’s mission,” Akbar
shares. “One of our core
values is making therapy
accessible and building
awareness. The platform
achieves this by offering a
more affordable price
than in-person therapy }}
MENTAL HEALTH ISSUES ARE ALSO OFTEN STIGMATIZED IN SOUTH
ASIAN CULTURES. A CULTURALLY SENSITIVE THERAPIST WOULD
UNDERSTAND THE SHAME OR GUILT THAT CAN COME WITH SEEKING HELP
AND PROVIDE A NON-JUDGMENTAL SPACE FOR CLIENTS TO OPEN UP.”
Page 58
58 / ENTREPRENEUR.COM / November 2024
S/Culture
without compromising
quality. Adopting an online
model reduces operating
costs, making it financially
sustainable while remain-
ing mission-aligned.”
}Now, Akbar’s admittance
of her personal struggles
in running the business
steers the conversation
towards a subset of the
global population that
suffers from a myriad of
mental health issues:
entrepreneurs. A study of
227 entrepreneurs in 46
countries by US-based busi-
ness content and data
platform Founder Reports
shows that 87.7% of
entrepreneurs are strug-
gling with one or more
mental health issues.
“Countless moments of
loneliness, anxiety,
self-doubt, and burnout are
often part of the entrepre-
neurial journey,” Akbar
laments. “Something that
has helped me along the
way is I always try to walk
the talk. This means I make
a conscious effort to
prioritize my mental health
and treat it like a task. I do
regular self-checks in
journalling, take time to
reflect, and practice
affirmations. I also
normalized seeking help for
myself, whether it was to
my close family or friends.”
}When asked what advice
she’d like to share with
fellow startup founders,
Akbar notes that healthy
mechanisms are required
to deal with the inevitable
failures that come with
entrepreneurship. “It is
easy to take everything
personally, especially when
you are building something
so personal to you,” she
continues. “I have learned
to reflect on these setbacks
and seek constructive
feedback. You must always
have a plan B at the back of
your mind. It is okay to
pivot as long as you grow
from those moments.
Finding a community of
like-minded people has
been huge for me. The
emotional support,
encouragement, and practi-
cal tips have kept me sane.
I am notorious for pushing
myself and expecting
perfection. I celebrate all
small wins and listen to my
tribe when they ask me to
slow down. Compassion
towards myself has been
critical in building my emo-
tional resilience. Entrepre-
neurship is a marathon, not
a sprint. Just like you
create business strategies, I
have a plan for my mental
health. This includes
regular therapy sessions,
exercise routines, and
scheduled breaks.”
}Akbar’s approach towards
the ups and downs of
entrepreneurship -and
indeed, life itself - can
perhaps be directly
correlated with the lessons
she learnt from her
mother: the person she
refers to as her role model.
“My mother faced countless
challenges yet remains the
definition of resilience,
carrying a positive mindset
through it all,” she says.
“From her, I’ve learned
much about taking risks,
embracing life fully, and
staying connected to my
“why.” One of the biggest
lessons she’s taught me is
the power of purpose. She
always said, “Whatever you
do, make sure it has
meaning. Make sure it
leaves a positive impact,
whether big or small, on
the people you meet.” In
moments when I feel low
or start to question myself,
I return to my “why.” I
remind myself why I began
Sama Health: to ensure no
one else has to endure the
darkness or hopelessness I
once felt. My mission has
always been to live
purposefully and create an
identity. The validation
from mentors, clients, and
the community strengthens
that drive, pushing me
forward as I build Sama
Health.”
}It is precisely with that
mindset that Akbar has
now dedicated herself to
the betterment of the
UAE’s South Asian expat
population. “To spread
awareness, we have also
invested time and money
to create podcasts,
awareness campaigns, and
interviews with our
therapists,” she reveals.
“We have also built a
thriving meet-up commu-
nity where people can
come together in a safe
environment without
feeling judged. We focus on
validation and acceptance
so people feel more
comfortable seeking
therapy. Our focus on
working with South Asian
therapists empowers our
clients to choose profes-
sionals who speak their
language and understand
their cultural struggles,
making therapy more
relevant and relatable.”
}As for what’s next for
Akbar and Sama Health,
the founder hints at a
promising future. “For
Sama Health, the journey is
just beginning, and the
vision continues to evolve
as we respond to the
growing needs of South
Asian communities. We are
still in the validation stage
and want to do it right and
with sensitivity. We are
building trust and credibil-
ity, and I value every single
client. We want to focus on
and grow in the B2B space,
partnering with universi-
ties and research programs.
We are also incredibly
excited about launching
new digital tools and
resources, especially those
integrating AI to comple-
ment our therapists.
Ultimately, we want to use
our work in the UAE as a
blueprint for expanding to
other GCC countries!”
ONE OF OUR CORE VALUES IS MAKING THERAPY ACCESSIBLE
AND BUILDING AWARENESS. THE PLATFORM ACHIEVES THIS
BY OFFERING A MORE AFFORDABLE PRICE THAN IN-PERSON
THERAPY WITHOUT COMPROMISING QUALITY.”
Page 59
59
November 2024 / ENTREPRENEUR.COM /
I
nspired by the
golden era of
Italian cinema,
TOTÓ Vini e
Cucina delivers an
authentic Italian
dining experience
Located on Sheikh
Mohammed bin
Rashid Blvd in
Downtown Dubai,
TOTÓ presents a
blend of rustic luxury
and exceptional décor,
seamlessly intertwin-
ing Italian cinematog-
raphy with the chic
ambiance of Dubai.
Guests can indulge in
a variety of Italian-
Mediterranean dishes,
each of which is a
tribute to traditional
recipes and cooking
techniques that have
been passed down
through generations.
Every dish served at
TOTÓ is thoughtfully
prepared by culinary
maestros, led by the
celebrated Chef Angelo
Santi. With over 25
years of culinary
expertise spanning
across Italy, Moscow
and beyond, Chef
Angelo’s genuine
passion for Italian
cuisine is matched
only by his talents as a
multifaceted artist.
Joining Chef Angelo
is the critically
acclaimed Pizzaiolo
and World Champion,
Chef Vincenzo
Palermo, who holds
two Gambero Rosso
awards. With a passion
for pizza from a young
age, Palermo started
his culinary journey at
20, studying in Italy
and perfecting his
craft worldwide. In
2018, he won the
World Pizza Competi-
tion, beating 850
professionals. His
Moscow pizzeria was
named one of Europe’s
top 50 in 2019.
After my recent
lunch at TOTÓ Vini e
Cucina, I can confirm
that the restaurant
offers a delightful
journey through
authentic Italian
flavors. With its fresh
ingredients, authentic
dishes, and inviting
atmosphere, it’s a
must-visit for anyone
craving a taste of Italy.
For those who are too
busy building their
careers or growing
businesses, TOTÓ Vini
e Cucina offers LA
TAVOLATA, a two-,
three-, or four-course
business lunch,
brimming with the
tastes and flavors of
Italy. It is available
from Monday to
Friday from noon until
4:00 p.m. For
bookings, please visit
https://www.sevenrooms.
com/reservations/toto or
call 04 215 2121
Dubai’s newest Italian spot by TAMARA PUPIC
TOTÓ VINI E CUCINA
Page 60
Page 61
Page 62
62 / ENTREPRENEUR.COM / November 2024
ONE OF THE MOST ICONIC
PROJECT to date is
Lofts&Rosegold, situated
on a former UNESCO-
protected equestrian
arena. The neoclassical
“Lofts” offer authentic
loft living, while the
contemporary “Rosegold”
building, with its ceramic
rose-gold facades,
embodies Scandinavian
hygge philosophy,
creating a community-
driven experience with
shared social spaces.
Further emphasizing R
Evolution’s green design
philosophy, House of the
Flying Trees (HOFT)
introduces a vertical
forest concept, integrat-
ing bonsai trees into the
building’s façade. This
fusion of restored
19th-century architecture
and sleek modern design
offers residents a unique
blend of nature and
luxury in the heart of
Riga.
Similarly, Tal Residence
pays homage to chess
legend Mikhail Tal,
R Evolution expands global legacy with Eywa by MINA VUCIC
From Riga to Dubai
D
uring a recent media trip to Riga,
Entrepreneur Middle East explored
the innovative luxury real estate
projects spearheaded by R Evolution,
a developer renowned for blending
historical preservation with modern
design and sustainability.
With over two decades of experience
across Europe, R Evolution is reshaping Riga’s
skyline, merging the city’s rich cultural
heritage with forward-thinking architectural
concepts. Through visionary developments
that honor the past while embracing the
future, R Evolution is leaving a lasting impact
on both Riga and the global real estate
landscape.
Page 63
63
November 2024 / ENTREPRENEUR.COM /
incorporating chess motifs
into its design. Located in
Riga’s prestigious Quiet
Center, the building’s
geometric elements and
Art Nouveau inspiration
create a living space that
stimulates intellectual
engagement. Meanwhile,
Philosophers’ Residence, a
two-tower complex
dedicated to German
philosophers, promotes
mindful living with
panoramic views and
meditation spaces, all while
preserving the natural
environment below.
R Evolution’s impact,
however, is no longer
confined to Europe.
Expanding into the UAE,
the developer has unveiled
its first Dubai-based
project, Eywa, a luxury
waterfront development
that blends ancient wisdom
with state-of-the-art
technology to offer a
transformative living
experience.
Eywa, with its 48 exclusive
2- to 5-bedroom residenc-
es, emphasizes a holistic
approach to health and
lifestyle. Its innovative
features, including crystal
gardens, living drinking
water systems, and
cascading waterfalls on
every terrace, support
physical, mental, and social
well-being. These wellness-
focused elements, com-
bined with the building’s
organic design inspired by
the Tree of Life, have
earned Eywa LEED
Platinum and WELL
Platinum certifications,
setting a new standard for
luxury residential living in
Dubai.
As a testament to its
visionary design, Eywa was
recently recognized at the
International Property
Awards 2024 in London,
securing titles for World’s
Best Property and Best
International Apartment/
Condominium Develop-
ment. This marks Eywa as
a leading project in Dubai’s
real estate market, where
construction is already
underway to make it one of
the city’s most sought-after
addresses.
R Evolution’s projects,
whether in Riga or Dubai,
transcend mere luxury—
they represent cultural
significance, architectural
excellence, and a forward-
thinking approach to
sustainable, wellness-
focused urban living. With
each project, the company
continues to leave a lasting
mark on both European
and Middle Eastern
skylines, shaping the future
of urban development
worldwide.
R EVOLUTION’S PROJECTS, WHETHER IN RIGA OR DUBAI, TRANSCEND
MERE LUXURY— THEY REPRESENT CULTURAL SIGNIFICANCE,
ARCHITECTURAL EXCELLENCE, AND A FORWARD- THINKING APPROACH
TO SUSTAINABLE, WELLNESS- FOCUSED URBAN LIVING.”
Page 64
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entrepreneurship
around the world
Access fresh content daily on our website
Page 65
EJARI, A SAUDI ARABIA
-BASED PROPERTY
TECHNOLOGY (proptech)
and fintech platform that
offers a Rrent-now-pay-
later (RNPL) solution for
residential units has raised
US$14.65 million (SAR 55
million) in a seed round led
by Partners for Growth, a
US-headquartered
financial institution that
offers tailored debt
solutions, BECO Capital, a
UAE-headquartered
venture capital (VC) firm
that invests in early-stage
startups, and anb Capital, a
Saudi-based investment
management, advisory and
brokerage firm.
The round also saw the
participation of the
following KSA_based
entities: Rua Ventures, a
VC fund; Alinma Pay, a
digital payments platform
and the investment
technology arm of Alinma
Bank; Vision Ventures, a
sector-agnostic VC firm;
and Aqar, a real estate
property listing platform.
Additionally, ejari’s existing
investor Salica Oryx Fund,
a UK-based investment
firm that targets early-
stage technology compa-
nies, as well as several
angel investors were a part
of the round.
Founded in 2022 by Yazeed
Al-Shamsi, Fahad Albedah,
Mohammed Alkhelewy and
Khalid Almunif and based
out of Riyadh, Ejari’s
RNPL platform has already
generated over $30 million
in demand, and is currently
operational across 17 cities
in the Kingdom. As such,
the newly raised capital
-announced as a healthy
“mix of debt and equity”- is
all set to expand its
customer base while
concurrently accelerating
market penetration. “A key
priority is to scale our
operations by strengthen-
ing our technological
infrastructure, enhancing
our platform’s capabilities,
and expanding product
offerings,” explains
Al-Shamsi. “Immediate
areas of focus will include
growing our team, opening
new customer acquisition
channels, and improving
the user experience
through the launch of our
mobile app. In the medium
term, we plan to continue
scaling across Saudi
Arabia, with ambitions to
diversify beyond residen-
tial properties and tap into
the different pockets of
demand within commer-
cial rentals, including
retail, offices, and indus-
trial rent.”
Underscoring Ejari’s many
ambitions, however, is the
simple vision with which
the venture began: to
democratize access to real
estate properties and
reduce the rental bottle-
necks that tenants
continue to face. And
S/Startup Finance
“WE GOT FUNDED!”
KSA-based rent-now-pay-later startup Ejari raises US$14.65 million in a seed round led
by Partners for Growth, BECO Capital and anb Capital by AALIA MEHREEN AHMED
EJARI
65
November 2024 / ENTREPRENEUR.COM /
}}
↓ THE EJARI TEAM. Launched in 2022, Ejari’s rent-now-pay-later platform has already generated over $30 million
in demand, and is currently operational across 17 cities in the Kingdom.
Page 66
according to Al-Shamsi,
the Saudi rental market is
eager for a solution such as
Ejari’s RNPL service. “70%
of tenants in Saudi Arabia
are required to pay rent
annually or semi-annually
making it a market that
has been hungry for such a
service- indeed, consumers
understand our value
proposition!” he adds.
“RNPL offers a significant
shift from the traditional
payments structure.
Tenants who might
struggle with paying large
upfront amounts benefit
from the flexibility of
spreading their payments
across 12 months. This
aligns rent payments with
other monthly expenses,
reducing financial strain
and allowing for better
budgeting. It lowers
move-in costs, especially
for individuals who lack
substantial savings, are
early in their careers or
have just recently moved to
the country.”
Here, Al-Shamsi is quick to
note that certain macro-
economic factors have also
played a role in the
acceleration of Ejari’s
growth trajectory. “The
digitization of financial
services, growing demand
for fintech solutions, and
the increase in expatriate
populations have created
fertile ground for flexible
payment options like
RNPL,” he explains. “Our
main thesis revolves
around Riyadh, the Saudi
capital, and how we believe
it will be the next New
York. Several factors are at
play here, but the primary
one is rent affordability.
Rental inflation in Saudi
Arabia has been averaging
30% to 40% over the last
few years. This, coupled
with the high interest rate
environment, rising
property prices, and the
expected expat influx of
anywhere from two to
seven million people over
the next six to seven years,
creates a unique opportu-
nity.”
Backed by the success
Ejari has experienced so
far, and a clear mission
statement guiding its goals,
Al-Shamsi says he and his
team are confident about
what comes next. “Given
Saudi Arabia’s dynamic
growth and economic
transformation, our goal is
to become the leading
financial services platform
that makes renting more
affordable, flexible, and
accessible, offering
innovative solutions that
align with the evolving
needs of the Kingdom’s
rapidly growing popula-
tion,” he declares. “By
addressing the critical
challenges of housing
affordability, we want to
contribute to a more
inclusive and sustainable
real estate market in one of
the world’s fastest-chang-
ing economies.”
That said, the prospect of
moving into rental markets
beyond the Kingdom’s are
entirely on the cards,
Al-Shamsi iterates. “While
our primary focus will
remain on the Saudi
market, given its size—esti-
mated to exceed $50 billion
annually—we believe there
is significant untapped
potential to capitalize on
over the next five years
before considering
expansion into other
geographical markets,”
Al-Shamsi says. “Our
approach is to first fully
establish ourselves within
Saudi Arabia, where the
demand for flexible rental
solutions continues to grow
rapidly given the macroeco-
nomic factors at play.”
Indeed, it is this approach
of rationality that piqued
the interest of the many
investors who took part in
Ejari’s seed round. “ This
investment is more than a
financial commitment; it’s
a pledge to accelerate the
Kingdom’s economic
diversification through
technological innovation
and create a more inclusive
economy, thereby enhanc-
ing the quality of life for
Saudi citizens in accor-
dance with the objectives
of Vision 2030,” said halid
S. Al-Ghamdi, CEO of anb
capital, in a statement. “We
are shaping a future where
financial accessibility and
innovation go hand in
hand, propelling Saudi
Arabia towards even
greater growth and
prosperity.” On his part,
Abdulaziz Shikh Al Sagha,
General Partner at BECO
Capital, added that Ejari’s
“founding team’s strong
expertise and clear vision
make them exceptionally
well-positioned to drive
meaningful impact in the
market and we look
forward to working closely
with them as they continue
to scale.”
As the Ejari team now gear
up for their future plans,
Al-Shamsi reveals that
ambitions of becoming a
super app are just on the
horizon for the startup. “A
key component of our
mission is driving financial
inclusion by making
housing more accessible
and affordable for a
broader demographic,” he
says. “As such, through
flexible payment options
and expanded services, we
seek to address the pressing
challenges of housing
affordability in Saudi
Arabia, aligning with the
Vision 2030 goals of
increasing financial
accessibility and sustain-
ability. Looking ahead, our
broader ambition is to
evolve into a comprehen-
sive “rental super app,”
supporting customers
throughout each touch
point of their rental
journey. While we currently
focus on payment facilita-
tion through RNPL, we
aim to expand into
additional services such as
“furniture as a service,”
facility management, and
even packing and moving
services, creating a
seamless, technologically
driven rental experience
from start to finish.”
S/
66 / ENTREPRENEUR.COM / November 2024
70% OF TENANTS IN SAUDI ARABIA ARE REQUIRED TO PAY RENT
ANNUALLY OR SEMI-ANNUALLY MAKING IT A MARKET THAT HAS BEEN
HUNGRY FOR SUCH A SERVICE- INDEED, CONSUMERS UNDERSTAND
OUR VALUE PROPOSITION!”
Startup Finance
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