Entrepreneur UK, August 2026
Page 1
www.entrepreneur.com
August 2026 United Kingdom Edition
£6.99
£6.99
THE FOUNDER’S FORMULA/
How Brainomix put the problem
first P.60
HEALTHTECH AT A
CROSSROADS/ Investors
want proof, not promises P.16
AFTER THE BREAKTHROUGH/
Why success is only the
beginning P.42
CAN THE
UK WIN
AT SCALE?
ON AI, AMBITION
AND GROWTH.
P.30
SIR MARTIN
SORRELL
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Contents/August 2026
P.30
Can The
UK Win At
Scale?
SIR MARTIN SORRELL ON AI,
AMBITION AND GROWTH
FEATURES
5
August 2026 / ENTREPRENEUR.COM /
Page 6
The Mirra 2 Chair just keeps getting better. How?
We updated the chair so it’s 30 percent lighter
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and spine are now 100 percent recycled content.
We also gave it a fresh, inspired colour palette so it
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Page 7
7
August 2026 / ENTREPRENEUR.COM /
52 Greater than the sum
Daniel Honeywell on building
healthcare trust
54 Building Better Health
Why wellness needs a rethink
56 The Future of Healthcare Is
Predictive
Reading the signals before illness
strikes
60 The Founder’s Formula
How Brainomix solved the right
problem
‘TREPONOMICS
Contents/August 2026
20 The Real Healthcare
Revolution Is Access
Healthcare’s next breakthrough is
access
BUSINESS
UNUSUAL
STARTUP
SPOTLIGHT
38 A Change Is Coming
Rethinking the future of women’s health
41 Building the Next Generation
of Healthcare Leaders
Why scale, resilience and focus win
42 After the Breakthrough
Why success is only the beginning
46 Britain’s commercialisation
problem
Britain has science, but lacks scale
64 AI Won’t Transform
Healthcare - Leaders Will
Dr Evelyn Okpanachi on healthcare’s
next transformation
FEATURES EDITOR Patricia Cullen
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Co-Founder at Brainomix
Page 8
8 / ENTREPRENEUR.COM / August 2026
Editor’s Note/
THE BUSINESS OF
BREAKTHROUGHS
Entrepreneur United Kingdom
T
here is something uniquely British about creating
the future. For centuries, the UK has been
responsible for some of the world’s most
important scientific discoveries and technological
breakthroughs. Our universities, researchers and
entrepreneurs continue to push the boundaries of
what is possible. Yet one question continues to
surface: why do so many of our greatest innovations
succeed on the global stage under someone else’s
ownership?
It was a question that stayed with me after sitting
down with Sir Martin Sorrell for this issue. Few people
have witnessed the evolution of technology, business and
global markets as closely as he has. His view of artificial
intelligence is both exciting and pragmatic. AI, he
argues, is not the strategy - it is the accelerator.
Businesses that simply layer AI onto outdated systems
will fall behind. Those prepared to rethink how they
operate, make decisions and serve customers will shape
the next decade. Nowhere is that more evident than in
healthcare and biotechnology.
Throughout these pages, Entrepreneur UK meets the
founders, investors, clinicians and innovators redefining
one of the world’s most important industries. Professor
Dame Anna Dominiczak discusses the extraordinary
potential of precision medicine. Tim Rea from BGF and
John DiGiovanni of Inflexion explain how investment
priorities are changing as healthtech matures, while Dr
Louise Newson explores how technology is transforming
women’s health through better education, data and
personalised care. James Chilvers from J.P. Morgan
Private Bank reminds us that building a successful
business is only one chapter in an entrepreneur’s
journey, and Lucius Cary makes a compelling case that
the UK’s greatest challenge isn’t scientific discovery - it’s
commercialisation.
What struck me throughout these conversations was
the sense that we are approaching a defining moment.
Artificial intelligence, genomics, digital health and
biotechnology are converging in ways that were
unimaginable just a few years ago. The opportunities are
extraordinary, but they will belong to those who can pair
innovation with execution, ambition with resilience, and
groundbreaking science with sustainable businesses.
This August issue celebrates those people. The
entrepreneurs challenging convention. The investors
backing bold ideas. The scientists changing lives. And
the leaders asking not simply what is possible, but how
the UK can shape the industries of tomorrow - not
merely watch them flourish elsewhere. I hope these
conversations challenge your thinking and inspire your
ambitions. The future of healthtech and biotech is
already being built. The only question is: by whom?
Enjoy this issue, and wishing you a wonderful summer.
Patricia Cullen
Features Editor, Entrepreneur United Kingdom
Page 9
EMPOWERING
THE VISIONARIES
OF THE
UNITED KINGDOM
UNITED KINGDOM
Page 10
10 / ENTREPRENEUR.COM / August 2026
In the Loop/
Page 11
11
August 2026 / ENTREPRENEUR.COM /
Why Innovation Doesn’t Scale
Alone
Why biotech’s future depends on more than scientific breakthroughs
by PATRICIA CULLEN
commercial growth strategist, founder
of ZALK Consultancy and Executive
Director of Global Chamber London,
scientific excellence is only the
starting point. Lasting success
depends on the commercial pathways,
partnerships and resilient leadership
needed to carry ideas from discovery
to impact. Her view has been shaped
by years spent working across
international markets, connecting
founders with investors, regulators,
healthcare systems, governments and
strategic partners across the UK,
Europe, North America and the Gulf.
Rather than seeing innovation as a
straight line from laboratory to market,
she describes it as a network of
interdependent relationships, where
CAPITAL
MATTERS - BUT
SO DO TRUSTED
PARTNERSHIPS,
MARKET ACCESS,
LEADERSHIP,
REGULATION,
TALENT, DATA,
CUSTOMERS AND
CREDIBILITY”
“
F
or decades, the UK
has produced world-
class science. It has
long excelled at
scientific discovery,
producing research
that consistently
ranks among the
most influential in the world. Its
difficulty has been translating that
strength into companies capable of
competing on the global stage. As
investment pours into life sciences
and health technology, the
challenge is no longer simply
generating breakthroughs, but
creating the conditions for them to
reach patients and markets. For
Zeynab Al-Khero, international
commercial success depends on far
more than the strength of the idea
itself.
Innovation doesn’t scale alone
The UK remains one of the world’s
most respected life sciences
ecosystems, anchored by leading
universities, strong clinical
↓ Later Creator Panel:
Entrepreneurs over
50 share their
experiences
Page 12
12 / ENTREPRENEUR.COM / August 2026
infrastructure and consistent global
investor interest. But Al-Khero
believes there is a persistent
misunderstanding at the heart of
how many founders approach
scaling. They assume that if the
science is strong enough, and the
funding is there, everything else will
follow. Her view is more demanding.
“Capital matters - but so do trusted
partnerships, market access,
leadership, regulation, talent, data,
customers and credibility.” These
elements are not support functions.
They are the conditions that
determine whether innovation
survives contact with the real world.
In biotech and healthtech,
companies do not simply compete
on technology. They compete on
their ability to navigate complexity:
clinical validation, regulatory
approval, procurement systems,
reimbursement structures,
institutional trust and patient
confidence - all at once. “You need
investors. You need clinical
credibility. You need regulatory
understanding. You need
commercial partners and patient
trust. Without that, even the best
INTRODUCTIONS
ACCELERATE
TRUST. THEY OPEN
MARKETS, UNLOCK
INVESTMENT, AND
CREATE
DISTRIBUTION
CHANNELS”
→ Zeynab
Al-Khero,
international
commercial
growth strategist,
founder of ZALK
Consultancy and
Executive
Director of Global
Chamber London
In the Loop/
Page 13
13
August 2026 / ENTREPRENEUR.COM /
Funding helps a business hire,
build and survive - but it
doesn’t automatically create
trust, market access or
partnerships”
“
technology struggles to
scale,” she adds.
Increasingly, those
pressures are not local.
They are global from the
outset. A product
developed in London is
often designed with
Riyadh, Dubai or New
York in mind before it
even reaches the market.
A Cambridge-based AI
diagnostic may require
NHS validation to unlock
international credibility. A
US digital health platform
may seek UK clinical
adoption not as an end
market, but as a signal to
the world. Innovation
today is not anchored to
geography. It is anchored
to ecosystems.
The invisible
infrastructure of
commercial growth
In conventional start-up
thinking, competitive
advantage is often
reduced to intellectual
property, proprietary
algorithms or access to
capital. But Al-Khero
challenges that framing.
“Relationship capital is
one of the most
undervalued commercial
assets,” she explains.
Markets, she argues, do
not move purely on
product merit. They
move through networks
of trust - the
accumulated credibility
of people, institutions
and partnerships that
make adoption possible.
For Al-Khero, trust is the
foundation beneath
those networks - the
factor that allows
partnerships to endure,
innovation to move
across borders and
companies to build
sustainable growth over
time. Technology creates
attention. Relationships
create movement. In
regulated industries such
as healthcare, this
becomes even more
significant. Trusted
connections can create
momentum that money
alone cannot buy,
opening opportunities
that traditional sales
cycles often struggle to
reach. “Introductions
accelerate trust. They
open markets, unlock
investment, and create
distribution channels.”
Scaling, in this view, is
not simply about visibility
or growth; it is about
embedding a company
within networks that
already carry authority.
“A founder might have
exceptional technology,
but they still need
partners in New York,
Riyadh, Dubai or London
to move from interest to
execution,” she says.
→ At a Gala and
Award Ceremony
in London
Page 14
14 / ENTREPRENEUR.COM / August 2026
Investment is only the beginning
Across the start-up ecosystem,
fundraising is often viewed as a
moment of validation - proof that a
company has moved beyond its earliest
uncertainties. But Al-Khero argues that
capital alone does not solve the harder
challenge of commercialisation.
“Funding helps a business hire, build
and survive - but it doesn’t
automatically create trust, market
access or partnerships.” This distinction
is particularly important in healthcare,
where scaling depends on system
readiness as much as product
readiness. Every market brings its own
regulatory frameworks, procurement
processes, reimbursement models and
cultural expectations. A solution that
succeeds in one country may struggle
in another if those conditions are
misunderstood. Even well-funded
companies can falter without the
infrastructure needed to support
growth. “Capital accelerates what
already works. It doesn’t replace
strategy.” Investment, in other words, is
a multiplier - not a foundation.
The invisible infrastructure of
ecosystems
In an era where investment
conversations, partnership discussions
and expansion strategies increasingly
begin online, geography matters less
than the infrastructure surrounding an
idea. What determines whether a
company succeeds is not only the
strength of its technology, but the
investors, regulators, partners and
institutions that help carry it into the
real world. For Al-Khero, this is where
many businesses falter. “Innovation
rarely fails because the idea is weak. It
fails because the ecosystem around it
is,” she says.
Where UK credibility meets global
demand
The UK continues to hold a distinctive
position in global innovation. Its
advantage lies not only in scientific
excellence, but in the reputation
attached to its institutions, healthcare
system and regulatory standards. For
Al-Khero, the next challenge is
converting that trust into overseas
potential. “The UK has strong credibility
In the Loop/
→ Zeynab Al-Khero,
speaking at an
International
Women's Event
Page 15
15
August 2026 / ENTREPRENEUR.COM /
in science and healthcare. The
opportunity is turning that
credibility into real market access.”
The Gulf Cooperation Council
region represents one of the most
significant opportunities, with
governments investing heavily in
healthcare transformation, digital
infrastructure and preventative
health as part of long-term national
strategies. But Al-Khero cautions
against viewing these markets as
simple expansion opportunities.
Success requires patience, local
understanding and genuine
commitment. “They are
relationship-driven ecosystems. It’s
about trust, local partnerships and
long-term commitment - not
transactional entry.” For many UK
founders, this requires a different
approach to international growth.
Markets cannot be entered through
replication alone. “What works in
London won’t automatically work
in Riyadh or Dubai,” she says.
Expansion, she argues, is not a
matter of copying a model from
one country to another, but
adapting it - commercially,
culturally and relationally. “You
have to listen before you pitch.”
Leadership as a commercial
variable
If ecosystems determine whether
innovation can scale, leadership
determines whether organisations
can withstand the pressures of
growth. For Al-Khero, leadership is
too often treated as secondary to
strategy rather than a factor that
shapes performance. Her concept
of conscious leadership challenges
that assumption. “Leadership
starts in the body before it shows
up in the boardroom.” She argues
that the quality of decision-making
is closely linked to how leaders
manage pressure and uncertainty.
Stress, burnout and reactivity are
not simply personal challenges;
they can become organisational
risks. A leader operating under
constant strain can narrow their
thinking, weaken trust and affect
the culture around them. “We often
think resilience means pushing
through. But sometimes resilience
means pausing before your body
forces you to stop.” Her
perspective was shaped by years
in high-pressure corporate
environments, where long hours
were often mistaken for
effectiveness. “I thought the more
hours I worked, the better I’d
perform. In reality, my decisions
got worse.” The lesson, she says,
was not about lowering ambition,
but about building a more
sustainable approach to
leadership.
The wellness economy as
economic infrastructure
If leadership shapes an
organisation’s ability to withstand
pressure, then the way businesses
think about human performance
becomes a strategic question.
Wellness has traditionally been
treated as separate from ‘serious’
business. That separation is
dissolving. “The future of wellness
isn’t separate from business
performance. It’s becoming part of
it,” she says. The global wellness
economy is now valued in the
multi-trillion-dollar range, but its
significance lies less in its size than
in how it is becoming integrated
into the way organisations operate.
Workplace performance, leadership
capability and organisational
resilience are increasingly
understood as functions of human
sustainability. Burnout, in that
context, is not an individual issue.
“Burnout is a business risk,” warns
Al-Khero. This reframes wellness
as operational infrastructure rather
than an employee benefit - a factor
that can determine whether
companies are able to sustain
growth.
The end of the lone founder
myth
The mythology of entrepreneurship
still celebrates the lone visionary.
Healthcare dismantles that
narrative entirely. No therapy
reaches patients without
regulators, clinicians, investors,
procurement systems and
institutional confidence. Innovation
is not individual genius - it is
coordinated infrastructure. The
companies that define the next
decade of biotech and healthtech
will be those that understand
growth requires more than
scientific discovery. It requires the
ability to navigate complexity, build
lasting partnerships and sustain
the people behind the innovation.
As Al-Khero argues, “the
companies that will win the future
are the ones that understand
growth is both commercial and
human.” The hardest part of
innovation has never been the
moment of discovery; it is the long
journey that follows, where ideas
must earn their place in the world.
WE OFTEN THINK
RESILIENCE
MEANS PUSHING
THROUGH. BUT
SOMETIMES
RESILIENCE
MEANS PAUSING
BEFORE YOUR
BODY FORCES YOU
TO STOP.”
Page 16
16 / ENTREPRENEUR.COM / August 2026
Healthtech at a Crossroads
As investment becomes more selective, founders must prove they can build businesses - not
just breakthrough technology. by PATRICIA CULLEN
→ Tim Rea,
co-head of Early
Stage at BGF
H
ealth-tech has never
lacked ambition. Every year
brings promises of
revolutionary diagnostics,
AI-powered healthcare,
breakthrough medical
devices and technologies
capable of transforming patient
outcomes. Yet while innovation
continues at pace, investors are
no longer chasing possibilities
alone. They want evidence,
commercial discipline and
founders who understand that
scientific brilliance is only one
part of building a successful
healthcare business. That marks a
significant shift from the
exuberance of 2020 and 2021,
when digital health attracted
unprecedented levels of
investment and many businesses
found raising capital easier than
proving long-term viability. Today’s
market is more cautious, but far
from pessimistic. Investment is
still flowing into HealthTech - just
with much higher expectations.
For Tim Rea, co-head of Early
Stage at BGF, the most active
growth capital investor in the UK
& Ireland, that evolution reflects a
market that has matured rather
than contracted.
In the Loop/
Page 17
17
August 2026 / ENTREPRENEUR.COM /
H
ealthTech is a broad
category, spanning
everything from
digital products and
diagnostics to
medical devices and technologies
supporting drug development. At
BGF, they invest across both health
technology and services, which gives
them a unique perspective on where
innovation is creating real commer-
cial value. “We’re seeing strong
momentum in technologies
supporting drug development,
where the UK has a world-class
research base, outstanding scientific
talent and an increasingly mature
funding ecosystem. Businesses that
improve the efficiency of drug
discovery remain highly attractive.
Our recent investments in Trimtech,
a company developing novel small
molecule therapies that target
protein aggregates associated with
neurodegenerative diseases, and
T-Therapeutics, a University of
Cambridge spin-out developing
T-cell receptor treatments for
cancer and autoimmune disease, are
evidence of this,” says Rea.
Britain’s life sciences sector has
long punched above its weight
internationally, and investors
continue to see opportunities where
scientific excellence meets commer-
cial execution. Universities remain
prolific generators of intellectual
property, while spin-outs are
attracting increasing attention from
venture investors looking for
globally scalable businesses. Rea
believes medical technology is also
entering a renewed period of
growth. “There is also renewed
activity in medical devices and
diagnostics, stimulated by innova-
tion coming from the academic
ecosystem – including initiatives
from the likes of King’s College – as
well as commercial success stories
such OrganOx, one of BGF’s most
successful investments. There is no
shortage of scientific innovation, but
investment will flow to businesses
that translate technical break-
throughs into clinically relevant
products with a clear commercial
pathway.” The distinction is
important. Scientific innovation
alone has rarely been enough to
build enduring companies. Today’s
investors are looking for founders
who understand regulation,
reimbursement, procurement and
the long road from laboratory
discovery to widespread clinical
adoption.
That commercial awareness is
something Rea believes many
founders still underestimate when
approaching investors. “The biggest
misconception is often that
investors are simply waiting for the
next great pitch. In reality, most are
reviewing dozens of new opportuni-
ties every week while supporting
existing portfolio companies.
Founders need to make it as easy as
possible to understand why their
business matters. More fundamen-
tally, it’s important for founders to
understand that a successful fund
“WE’RE SEEING
STRONG MOMENTUM
IN TECHNOLOGIES
SUPPORTING DRUG
DEVELOPMENT, WHERE
THE UK HAS A WORLD-
CLASS RESEARCH
BASE, OUTSTANDING
SCIENTIFIC TALENT AND
AN INCREASINGLY MATURE
FUNDING ECOSYSTEM”
Page 18
18 / ENTREPRENEUR.COM / August 2026
isn’t built on every investment
delivering a modest return. Individual
investments need the potential to
deliver exceptional returns, so investors
are looking for long-term value rather
than just incremental growth. The best
founders approach fundraising by
understanding the investor’s perspec-
tive. Just as when selling a product, it’s
important to understand the problem
the other person is trying to solve. If
you understand what investors need to
achieve, your conversations become far
more productive.”
That advice reflects a broader change
across venture capital. Investors have
become increasingly selective, focusing
less on compelling narratives and more
on whether businesses have mapped a
realistic path towards becoming
sustainable companies. The ability to
communicate that journey clearly has
become just as important as the
underlying technology. The point at
which many businesses lose investor
confidence, Rea argues, often comes
well before the technology itself has
failed. “Confidence is often lost when
founders haven’t thought far enough
ahead. It’s common to see businesses
raising capital based on the assumption
they’ll be acquired after the next
milestone, rather than building a
company capable of creating long-term
value. Some companies might get lucky
with an early exit, but it’s not something
that should be planned for.
For Medtech companies in particular,
demonstrating a credible route to
sustainable unit economics and
commercial scalability is essential.
Experienced investors typically begin by
understanding what a successful
business ultimately needs to become,
before assessing the steps and time-
frame required to get there. Where that
pathway has not been carefully
considered, questions may arise around
whether the company can achieve its
long-term ambitions. “The strongest
companies also recognise the impor-
tance of building experienced leader-
ship around them. Founders don’t need
all the answers themselves, but they do
need to bring in people who have
successfully navigated the next stage of
growth before.” That emphasis on
leadership represents another shift in
investor priorities. While founders
remain central to a company’s success,
investors increasingly look for teams
capable of navigating regulatory
hurdles, international expansion and
complex healthcare procurement
systems. Experience is becoming as
valuable as invention.
The cooling of investment markets
since the pandemic has only reinforced
those expectations. “The investment
landscape has become significantly
more selective. Investors are looking for
much stronger validation before
committing capital, which inevitably
makes fundraising more challenging for
earlier-stage businesses. This creates a
“JUST AS WHEN SELLING A
PRODUCT, IT’S IMPORTANT
TO UNDERSTAND THE
PROBLEM THE OTHER
PERSON IS TRYING TO
SOLVE. IF YOU UNDERSTAND
WHAT INVESTORS NEED
TO ACHIEVE, YOUR
CONVERSATIONS BECOME
FAR MORE PRODUCTIVE”
In the Loop/
Page 19
19
August 2026 / ENTREPRENEUR.COM /
difficult dynamic. Investors
want stronger proof points
before investing, but many
companies need funding to
generate them. Digital health
has undergone an even more
significant change. While the
sector saw considerable
momentum and optimism in
2020 and 2021, investors are
now taking a more measured
approach. The potential for
digital technologies to
improve healthcare delivery
and patient outcomes
remains clear, but businesses
must demonstrate how that
value can be captured
sustainably. “Software
businesses often face
relatively low barriers to
entry, which creates a risk
that larger incumbents
replicate successful products
rather than acquire them. As
a result, investors are placing
much greater emphasis on
defensibility, commercial
differentiation and long-
term competitive advantage,”
he adds.
For digital health compa-
nies in particular, the days of
being rewarded simply for
digitising existing processes
appear to be over. Investors
now want evidence that
software creates lasting
competitive advantage rather
than temporary novelty.
Nowhere is that discipline
more visible than in how
companies approach pilot
programmes. For many
health-tech founders,
securing an NHS pilot has
traditionally been viewed as
the breakthrough moment.
In reality, pilots often
become an expensive holding
pattern, generating positive
feedback but little commer-
cial momentum. Rea
describes the phenomenon
bluntly. “Many healthtech
businesses become trapped
in what I call ‘the eternal
pilot.’ In these scenarios,
initial customer engagement
is positive, but the company
hasn’t defined exactly what
evidence the pilot needs to
generate to justify broader
adoption. The businesses
that scale successfully enter
every pilot with a clear
commercial strategy. They
understand what success
looks like, which data they
need to collect and how
they’ll use that evidence to
support wider customer
adoption. Ideally, by the end
of the pilot, the customer
should feel that can’t
imagine operating without
the product.
Companies also need to
think carefully about market
strategy. There are lots of
great problems to be solved
in the NHS, which provides
valuable opportunities for
clinical validation and
product development, but it’s
rarely sufficient on its own as
a route to scaling globally.
The most ambitious
companies are typically
building for international
markets from the outset
while using NHS partner-
ships to strengthen their
proposition.” It is advice that
reflects one of the UK’s
recurring health-tech
challenges. The NHS
remains one of the world’s
most valuable environments
for validating innovation, yet
its procurement structures
can make national scaling
slow. Increasingly, successful
founders are using the NHS
as a proving ground while
designing businesses capable
of serving global healthcare
markets from day one.
Despite tighter investment
conditions, Rea remains
optimistic about where the
sector is heading. Drug
development technologies
continue to attract signifi-
cant attention, driven by
advances emerging from
British universities and
research institutions. At the
same time, investors are
beginning to look beyond
treating disease towards
understanding the biological
mechanisms that cause it.
“One of the most exciting
areas is the application of
technology to drug develop-
ment. We’re seeing a steady
flow of genuinely impressive
innovation from UK
research institutions and
early-stage companies, and
that momentum shows no
sign of slowing. Looking
further ahead, I think we’ll
see greater focus on ageing
as a biological process that
can be understood and
treated, rather than just
managing associated
diseases. Advances in this
area could reshape ap-
proaches to a range of
age-related conditions over
the coming decade.
Neurostimulation is another
area with significant
potential, where innovative
medical devices are being
developed to treat everything
from autoimmune diseases
to depression. I expect
continued progress as the
underlying science matures.”
The health-tech invest-
ment story, then, is no
longer one of speculative
enthusiasm or easy capital.
It is becoming a market
defined by evidence,
commercial clarity and
resilience. Scientific
breakthroughs remain
essential, but they are only
the beginning. Increasingly,
the companies attracting
investment are those able to
demonstrate not only that
their technology works, but
that it can survive the
realities of modern health-
care systems, build sustain-
able businesses and
ultimately improve patient
outcomes at scale.
“ONE OF THE MOST EXCITING AREAS IS
THE APPLICATION OF TECHNOLOGY TO
DRUG DEVELOPMENT. WE’RE SEEING A
STEADY FLOW OF GENUINELY IMPRESSIVE
INNOVATION FROM UK RESEARCH
INSTITUTIONS AND EARLY-STAGE
COMPANIES, AND THAT MOMENTUM
SHOWS NO SIGN OF SLOWING
Page 20
I
nnovation in healthcare is increasingly being
driven not by new medicines but by better
access to existing ones. As digital care becomes
more commonplace and patients expect simpler,
faster routes to treatment, healthcare providers
are rethinking how services are delivered. Jon
Robson, CEO of Mamedica a UK specialist medical
cannabis clinic, explains why improving the patient
journey may prove just as transformative as the
next medical breakthrough.
The Real Healthcare
Revolution Is Access
20 / ENTREPRENEUR.COM / August 2026
→ Jon Robson,
CEO of Mamedica
by ENTREPRENEUR UK STAFF
B
Alternative
/
Page 21
What gap in healthcare access made
you believe Mamedica was needed?
Medical cannabis has been legal in the
UK since 2018, but for many patients,
awareness and access have not kept
pace with the change in law. People
living with chronic conditions have
often tried multiple conventional
treatments without knowing that
medical cannabis could be a legal
option, whether they may be eligible, or
how to access a clinically credible
pathway to speak to the right specialist.
My motivation came from seeing that
disconnect first-hand and looking
closely at the patient journey. If this is a
regulated medicine, the pathway should
not be so difficult for people to
understand and navigate. That was the
starting point for Mamedica - to build a
service that is safe, specialist-led,
regulated and designed around the
patient experience, from eligibility
screening through to prescribing and
the vital ongoing support. In healthcare,
innovation is not always about
inventing a new treatment. Sometimes
the real breakthrough is making an
existing treatment pathway accessible
to the people who may benefit from it.
That is where technology can do real
good, not by replacing clinicians, but by
making the route to specialist care
clearer, faster and more manageable for
patients.
Why is healthcare innovation increas-
ingly about access and delivery
rather than clinical breakthroughs?
Clinical breakthroughs will always
matter, but a treatment only has impact
if patients can access it safely and
consistently. In many areas of health-
care, the infrastructure, clinicians and
regulatory framework already exist, but
the delivery model has not caught up
with how patients live. People are
managing work, caring responsibilities,
mobility issues, pain, anxiety, fatigue
and complex medical histories. If the
system requires them to fight through
layers of uncertainty before they even
know whether a treatment is appropri-
ate, innovation is being blocked at the
point of access. That is why the next
phase of healthcare innovation is
increasingly about delivery. Remote
consultations, secure digital onboard-
ing, digital consent, structured
follow-up and patient-reported
SOMETIMES THE REAL
BREAKTHROUGH IS
MAKING AN EXISTING
TREATMENT PATHWAY
ACCESSIBLE TO
THE PEOPLE WHO
MAY BENEFIT FROM
IT. THAT IS WHERE
TECHNOLOGY CAN
DO REAL GOOD,
NOT BY REPLACING
CLINICIANS, BUT BY
MAKING THE ROUTE
TO SPECIALIST CARE
CLEARER, FASTER AND
MORE MANAGEABLE
FOR PATIENTS”
“
21
August 2026 / ENTREPRENEUR.COM /
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outcomes can make healthcare
easier to access without
lowering clinical standards. At
the heart of Mamedica’s digital
pathway is Pharmedica, our
proprietary healthcare
platform built to manage
cannabis-based prescriptions
in line with UK regulation,
while securely connecting
patients with specialist
clinicians and pharmacists. Its
role is not to replace clinical
judgement, but to make access
to it faster, clearer and more
joined-up across the care
journey.
What does “removing
friction” in patient care
actually look like in practice?
When we talk about removing
friction, we are really talking
about taking unnecessary
stress out of the patient
journey while keeping the right
clinical safeguards in place.
That starts with helping
patients understand whether
they may be eligible before
they spend time and money
unnecessarily. It also means
making the medical-records
process clearer and offering
discreet, convenient consulta-
tions with specialist doctors
where remote care is clinically
appropriate. A lot of the
patient experience is shaped by
the small details. Technology
can bring repeat prescriptions,
delivery updates, key docu-
ments and patient information
into one place, so people are
not left trying to manage
different parts of the process
on their own. These details
may not seem glamorous, but
together they make care feel
safer, clearer and more predict-
able. In regulated healthcare,
frictionless care does not mean
careless care. It means
building a pathway where
compliance, clinical gover-
nance and patient experience
work together. The patient
should feel that the process is
simple, but behind that
simplicity there has to be
structure, safety, documenta-
tion and specialist oversight.
SCALING A
REGULATED
HEALTHCARE
BUSINESS IN
THE UK HAS
REINFORCED
THAT TRUST HAS
TO BE BUILT INTO
THE OPERATING
MODEL FROM DAY
ONE”
“
B
Alternative
/
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Where do traditional
healthcare pathways still
fail patients most often?
The NHS is under
enormous pressure, and
clinicians are doing very
difficult work every day, so
this is not about criticising
individual healthcare
professionals. The issue is
that some pathways were
not designed for the reality
of long-term, complex or
treatment-resistant
conditions. Patients can
move through multiple
appointments, medications
and waiting periods
without feeling that all
appropriate options have
been clearly explained to
them. When it comes to
medical cannabis, that gap
is particularly visible
because NHS access
remains extremely limited,
and many patients are still
unsure whether medical
cannabis is legal, whether
they may be eligible,
whether their GP can help,
or whether they need to see
a specialist. The most
common gap is clarity.
Specialist providers like
Mamedica can comple-
ment the wider healthcare
system by giving eligible
patients a regulated,
clinically led route into
assessment where
conventional options have
not provided adequate
relief. Better access is not
about bypassing the
system; it is about creating
a more transparent and
responsible route through
it.
How are regulated
treatment areas like
medical cannabis
changing expectations
around patient access
and clinical acceptance
in healthcare more
broadly?
Medical cannabis is
changing expectations
because patients increas-
ingly want convenience,
legitimacy and clinical
safety to work together.
They want digital access,
but they also want to know
the service is properly
regulated, the clinicians are
specialists, and prescribing
decisions are being made
responsibly. That shift
matters because medical
cannabis has been legal
and specialist-prescribed
for years, yet many patients
still experience confusion,
stigma or practical barriers
to access. Patients also
increasingly expect more
visibility over their own
journey, from understand-
ing treatment options and
pricing through to tracking
prescriptions, delivery and
ongoing care in one
centralised place. To date,
Mamedica has supported
more than 15,000 patients
through a structured
digital pathway covering
eligibility screening,
specialist consultation,
prescription management,
dispensing, delivery and
follow-up. That scale shows
demand is not marginal.
There is a substantial
group of patients looking
for safe, regulated access
when other treatments
have not worked for them.
Recent patient data from
across the sector also
shows why the conversa-
tion is moving forward. In
a survey of more than
6,000 patients from
Mamedica, Alternaleaf,
CB1 Medical and Curaleaf,
97.6% reported symptom
improvement, 92.3%
reported improved sleep
and 93.5% reported
improved day-to-day
functioning. That should
be acknowledged responsi-
bly, with the clear caveat
that patient-reported data
is not the same as defini-
tive clinical efficacy
evidence. The sector needs
to recognise real-world
patient experience while
continuing to call for stron-
PULLQUOTE PLS
Page 24
24 / ENTREPRENEUR.COM / August 2026
ger research, careful
patient selection and
ongoing monitoring.
What role does patient
education play in improv-
ing access and long-
term care success?
Patient education is one of
the most important parts
of access, because if
someone does not know
medical cannabis is legal,
does not understand the
eligibility criteria, or feels
too much stigma to ask a
question, the pathway
might as well not exist. A
major part of Mamedica’s
role has been to explain
that this is not recreation-
al cannabis and it is not
about replacing clinical
judgement. It is a
regulated treatment
option that may be consid-
ered by a specialist doctor
for eligible patients, often
after conventional
treatments have not
provided adequate relief.
Good education also
protects patients. It helps
people understand that
medical cannabis is not
suitable for everyone, that
proper clinical assessment
matters, and that ongoing
monitoring is part of
responsible care. It also
gives patients practical
confidence around how
prescriptions work, what
to expect from a consulta-
tion, how follow-up is
managed, and why a
regulated supply route is
different from self-medi-
cating through unregu-
lated sources. Long-term
success depends on
patients feeling informed
and supported, not simply
processed. In a regulated
area like medical canna-
bis, education is not a
marketing exercise. It is
part of the care model.
What have you learned
about scaling a regu-
lated healthcare
business in the UK?
Scaling a regulated health-
care business in the UK
has reinforced that trust
has to be built into the
operating model from day
one. You cannot separate
growth from governance,
because the clinical model,
pharmacy infrastructure,
compliance standards,
data systems, patient
support and communica-
tions all have to scale
together. That is particu-
larly true in medical
cannabis, where the policy
environment allows
access, but public
understanding and
clinical acceptance are still
catching up. The opportu-
nity is not simply to meet
demand; it is to build the
infrastructure that turns a
regulated treatment area
into a safe, consistent and
credible patient experi-
ence. For Mamedica, that
means combining
specialist prescribing,
appropriate patient
selection, secure dispens-
ing, robust documentation
and ongoing clinical
oversight with a digital
pathway that makes access
clearer for patients.
Growth only works if
patients, clinicians,
regulators and the wider
healthcare system can
trust the model. In a
misunderstood and highly
regulated market, that
trust is built through
discipline, transparency
and patient outcomes, not
speed alone.
What’s the biggest
misconception founders
have when building in
regulated healthcare
markets?
One of the biggest
misconceptions is that
regulation is simply a
hurdle to get through. In
healthcare, regulation is
part of the product
because patients are
trusting you with their
health, their data, their
safety and often a
condition that has already
made life difficult.
Founders can also
overestimate demand and
underestimate trust. In
medical cannabis, demand
is clearly there, but
demand alone does not
build a healthcare
company. The harder part
is creating a service that
patients, clinicians and
regulators can believe in
at scale. The best
healthcare innovation
does not work around
compliance; it makes
compliance easier for the
patient to experience.
Clear onboarding,
responsible prescribing,
secure documentation,
better follow-up and
useful patient data are not
back-office details. They
are what make access safe,
scalable and sustainable.
B
Alternative
/
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25
August 2026 / ENTREPRENEUR.COM /
Page 26
B
reakthrough discoveries are only the beginning. For
Professor Dame Anna Dominiczak, the future of
healthcare will depend not just on scientific
excellence, but on the ability to translate research
into meaningful change for patients and
populations. The Regius Professor of Medicine at
the University of Glasgow and Chief Scientist (Health) for
the Scottish Government argues that the next era of
healthcare innovation will be defined by smarter
partnerships, digital infrastructure, evidence-led decision-
making and the ability to take proven ideas from the
laboratory into everyday clinical practice.As the UK seeks
to maintain its position as a global leader in medical
science, Dominiczak believes the challenge is no longer
discovery alone - but adoption at scale. From precision
medicine and artificial intelligence to prevention and early
diagnostics, she outlines why building a truly modern
healthcare system requires collaboration between
academia, industry and the NHS, alongside a willingness to
stop what does not work and invest in what can deliver
lasting impact. Entrepreneur UK finds out more…
INNOVATION
AT
SCALE
TURNING SCIENTIFIC BREAKTHROUGHS INTO
HEALTHCARE IMPACT AT SCALE
by PATRICIA CULLEN
26 / ENTREPRENEUR.COM / August 2026
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Is the UK still a leader in
medical innovation, or
falling behind in delivering
it at scale?
I believe that the UK and
Scotland are leaders in
medical innovation at the
level of discovery research,
clinical and population
health research, application
of precision medicine as
well as translation from the
bench to the bedside. I also
agree that the most difficult
step of health innovation is
the adoption at scale for all
patients and populations to
benefit. It is difficult, but
all 4 Nations of the UK are
making progress, at times
working in collaboration.
One good exemplar here is
the Accelerated National
Innovation Adoption
(ANIA) pathway and the
Innovation Design
Authority (IDA) in
Scotland.
Is the NHS reaching a
point where data and
digital infrastructure are
as critical as clinical
capacity?
This is a difficult question
as both are very much
connected. Data and digital
always require skilled
people to design, operate
and utilise systems. The
vice versa is also true,
skilled, motivated, research
and innovation driven
people understand the
need and essential nature
of data and digital. This is a
virtuous circle.
What is stopping biomedi-
cal research from
becoming real patient
impact at scale?
As mentioned above,
biomedical research is very
strong in the UK and in
Scotland. But there is a
need for translation of
research discoveries into
new drugs and new health
technology innovations.
This must be enhanced by
a readiness and ability to
change relevant clinical
pathways to lead to
adoption at scale. For all
the above, we need
partnerships between
academia, industry and the
NHS, aptly described as a
triple helix partnerships.
Is UK healthcare innova-
tion being funded and
prioritised in the right way
to drive impact?
I think we need to invest in
health innovation as much
as possible, especially in
prevention, early diagnos-
tics and better, more
precise and thus more
effective treatments. This is
the only way to improve the
NHS, to help patients and
communities, but also to
invest in our economy.
Early prevention is the
major way to prevent ill
health, assure healthy
workforce and increase
productivity. There must be
more focus and more
emphasis on research
enabled health innovation.
This is an under-appreciat-
ed macro-economic force
for good.
Can the UK maintain its
global position in medical
science if delivery of
innovation continues to
lag behind discovery?
Yes, but not forever. I
regularly participate in
major international
scientific meetings in my
area of research, cardiovas-
cular medicine, and I see
very clearly that UK
biomedical science is
leading on discovery
research, clinical trials and
all other aspects of clinical
and public health research.
There is also major
strength in guidelines and
the use of health data and
AI in clinical research.
Innovative studies such as
Our Future Health are
leading internationally in
precision public health.
This will last for years to
come. I think the next step
should be the development
and investment in well
designed pathways to
adoption such as the
Scottish Accelerated
National Innovation
Adoption (ANIA) pathway
and the Innovation Design
Authority (IDA). In many
aspects of these adoption
pathways, it would be
helpful and efficient to
collaborate across UK and
internationally. We have
already started these
processes, but more could
be done.
What does it take to turn
scientific ambition into
real-world healthcare
delivery at system level?
It is essential to stop doing
things that have looked like
good ideas a few years back
but have not worked. This
is the only way to release
Page 29
29
the necessary financial
resources to innovate at
scale. Then we need to
assemble collaborative,
multidisciplinary teams to
encourage a holistic
approach to health innova-
tion, remembering that the
innovation, even the best AI
driven innovation, will only
work if we change the entire
clinical pathway not just
force the technological
innovation or new pharma-
cological intervention on top
of old clinical pathway. So,
the system requires good and
thorough horizon scanning,
early prioritisation to
progress to a fast strategic
case, that would allow
inform decisions which
innovations would be
realistic to adopt at scale.
Those selected innovations
then undergo a detailed
value case development,
which is a business case with
the patient / community in
the centre, full health
economic assessment, and
financial assessment. This
then allows an informed
decision to go ahead into
adoption at scale or not.
What I briefly described here
is the ANIA/IDA pathway
we currently use successfully
in Scotland.
What will define a truly
modern, evidence-driven
healthcare system in the
next decade?
I think that ANIA and IDA
as described above are the
start of what could be a
blueprint for a modern
research evidence-driven
healthcare ecosystem. It
must be informed by
excellent real-time electronic
health data, machine
learning and artificial
intelligence. We have
evidence that it works, but
we need to do more, bigger
and better. This would
require a learning health
system, where each innova-
tion pathway is underpinned
by well curated research
evidence, careful value cases
and intelligent, collaborative
prioritisation. This should be
followed by full benefit
realisation programme and a
long-term assessment. It
will also be very important to
introduce into this process a
value procurement. In
addition, stopping things
early, if they do not work, is
equally important to
facilitate accelerated
progress. There is also an
obligation on all of us to
design health innovation in
such a way that it reduces
health inequalities, this is
very important and must be
actively included in each step
of the innovation pathway.
The challenge is great, as far
as I am aware no country
worldwide has achieved all
these components success-
fully. Thus, national and
international collaboration
will be a key element of the
future success.
“I think we
need to invest
in health
innovation
as much as
possible,
especialy in
prevention,
early
diagnostics
and better,
more precise
and thus more
effective
treatments ”
→ Professor Dame
Anna Dominiczak.
Photograph:
Paul Watt
August 2026 / ENTREPRENEUR.COM /
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CAN THE
UK WIN
AT SCALE?
Sir Martin Sorrell on AI,
ambition and why the
UK risks inventing the
future for everyone else.
by PATRICIA CULLEN
Page 31
→ Martin Sorrell,
advertising’s great
disruptor
31
August 2026 / ENTREPRENEUR.COM /
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32 / ENTREPRENEUR.COM / August 2026
F
ew people have watched that
pattern unfold more closely
than Sir Martin Sorrell. After
building WPP into the world’s
largest advertising and communi-
cations group and later founding
S4 Capital for the digital age, he
has spent four decades tracking
the movements of capital,
technology and consumer
behaviour before they become
obvious. Now his attention is fixed
on artificial intelligence (AI). For
Sorrell, AI is not another
technological cycle; it is the
infrastructure of the next global
economy. Its impact will be felt
across every industry, from
marketing and retail to healthcare
and biotechnology, transforming
how companies operate, create
and compete. But he believes
many businesses are approaching
it backwards.
“There is no point automating
chaos,” he argues. The winners
will not be those that simply add
AI to existing systems, but those
that first redesign how they work.
AI is not a strategy. It is an
amplifier. In healthcare and life
sciences, where regulation
remains essential, the principle is
no different. The future belongs to
THE AMERICANS
INNOVATE. THE
CHINESE IMITATE. THE
EUROPEANS REGULATE”
T
he UK has never struggled to invent the future.
From the Industrial Revolution to modern
computing, its universities, laboratories and
entrepreneurs have always produced discoveries
that have transformed the world. The problem has
always been turning invention into ownership. Too
often, UK breakthroughs are conceived here,
financed elsewhere, scaled overseas and eventually
absorbed by global giants.
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August 2026 / ENTREPRENEUR.COM /
organisations that can combine
first-party data, intelligent workflows
and personalisation at scale. The
advantage will not come from having
the biggest budgets, but from learning,
adapting and executing faster than
everyone else.
The advertising industry has
undergone a historic shift. A $1.2tn
global market, it is now roughly
three-quarters digital - a figure Sorrell
expects to approach 80% by the end of
the decade. But he challenges one of the
biggest assumptions of the digital age:
that media has become more fragment-
ed. In reality, he argues, it has become
more concentrated. Google, Meta,
Amazon and TikTok now control an
extraordinary share of global advertis-
ing spend, with algorithms increasingly
determining where attention flows and
how brands reach consumers. “The
options are actually becoming fewer,”
Sorrell says. For businesses, this
changes the nature of marketing. The
old model of broadcasting one message
to millions is being replaced by
personalised communication at
unprecedented scale. AI makes it
possible to create, test and optimise
WE HAVE ALL
THESE WONDERFUL
UNIVERSITIES,
THE SCIENTIFIC
CAPABILITY IS
THERE”
}}
thousands of variations of content in real time -something once
available only to the world’s largest companies. But as access to
these tools becomes universal, a new question emerges: if
everyone has the same technology, where does competitive
advantage come from? For Sorrell, the answer remains human. AI
can accelerate creativity, but judgement, originality and strategic
thinking will determine who stands apart.
He recalls a conversation involving Coca-Cola’s leadership
shortly after generative AI began transforming creative industries.
If everyone can produce competent advertising using the same
software, how does a global brand remain distinctive? The
answer, Sorrell believes, is reassuringly human. AI raises the
Page 34
34 / ENTREPRENEUR.COM / August 2026
IF YOU’RE A YOUNG
ENTREPRENEUR,
RUNNING A
SUCCESSFUL
BUSINESS, WHY
WOULD YOU
NECESSARILY STAY?”
“
baseline. It improves average work. It accelerates produc-
tion. It expands possibilities. It does not eliminate judge-
ment. Taste. Curiosity. Original insight. For all AI’s
astonishing capabilities, someone still has to ask the right
questions, understand human behaviour and recognise an
idea worth pursuing. Creativity does not disappear; it simply
migrates higher up the value chain.
Ironically, as machines become more capable, original
human thinking may become more valuable. Sorrell
acknowledges AI’s potential to transform employment, with
automation likely to replace many routine roles while
reducing demand for some forms of labour. Although
economists debate whether new industries will offset these
losses, he remains cautious. He sees AI as a starting point,
not the endpoint. Beyond it lies quantum computing - a
technology he believes could surpass today’s advances and
fundamentally reshape what businesses consider possible.
Against this backdrop, Sorrell sees the UK’s economic
debate as too focused on decline rather than growth. While
other nations compete to lead emerging technologies, the
UK remains absorbed by taxation, regulation and short-
term pressures instead of productivity, investment and
innovation. He argues that history rewards countries
willing to embrace technological change before certainty
arrives.
That is the challenge the UK now faces. It possesses
exceptional universities. It continues to attract remarkable
scientific talent. Its researchers remain among the world’s
most respected. What it has yet to demonstrate, Sorrell
argues, is the same determination to build enduring
commercial champions around those discoveries. The
country has become remarkably good at inventing the
future. It has become considerably less effective at owning
it. The uncomfortable truth, according to Sorrell, is that the
UK’s problem has never been intelligence. It has been
conviction. For decades, the country has excelled at
producing breakthrough research while repeatedly failing
to build the businesses that commercialise it. The names
are familiar enough to have become almost folklore.
Cambridge researchers develop world-changing technolo-
gies. University spinouts pioneer remarkable discoveries.
Young founders create companies capable of redefining
industries. Then, almost inevitably, American investors
arrive with deeper pockets, larger ambitions and markets
willing to reward risk rather than merely tolerate it.
The technology leaves. The wealth follows. The UK
congratulates itself on another brilliant invention while
surrendering ownership of its future. Sorrell has watched
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35
August 2026 / ENTREPRENEUR.COM /
the cycle repeat often enough that it no longer
surprises him. “We have all these wonderful
universities,” he says, “the scientific capability is
there.” What is missing, he argues, is everything
that comes afterwards. History is littered with
examples of countries that pioneered technolo-
gies only for others to capture their commercial
value. Innovation alone does not create prosper-
ity. Markets do. Capital does. Leadership does. A
culture that celebrates entrepreneurial ambition
rather than viewing it with suspicion does. It is
here that Sorrell believes the UK has drifted off
course.
Sorrell believes the issue is cultural as much as
economic. While America celebrates entrepre-
neurship, the UK often views commercial
success with suspicion, influencing where talent
and investment flow. Despite world-class
strengths in medical research, genetics, pharma-
ceuticals and AI, founders often look abroad to
scale. Sorrell argues that while regulation is
necessary, the UK has become better at manag-
ing risk than pursuing opportunity. He recalls
the national conversation surrounding AI. While
other countries debated how quickly AI could
accelerate economic growth, the UK appeared
more interested in how it should be regulated.
He understands the argument. Powerful
technologies require guardrails. AI presents
genuine ethical questions around privacy,
misinformation and security. Governments have
responsibilities that private companies do not.
Yet there is, he believes, an important distinction
between regulating innovation and leading it.
“The Americans innovate,” he says. “The Chinese
imitate. The Europeans regulate.”
→ Martin Sorrell, from
WPP to S4 Capital
Page 36
36 / ENTREPRENEUR.COM / August 2026
Sorrell maintains the UK
often regulates new
industries before building
them, putting opportunity
at risk. He extends this
criticism to finance: despite
vast institutional capital, too
little reaches high-growth
companies. Instead,
investors favour safer assets
such as property and
government-backed
investments. While logical
individually, Sorrell believes
this limits national
economic ambition. Every
pound invested in certainty
is a pound not invested in
tomorrow. Sorrell argues the
UK celebrates entrepre-
neurship while its financial
system rewards caution over
ambition. The contradiction
is measurable: London’s
global financial standing has
declined, major technology
companies increasingly list
elsewhere, and venture
capital lacks the scale of
Silicon Valley.
For founders building
global businesses, these
signals matter. Capital is
more than money; it is
confidence, and once lost, it
is hard to recover. Sorrell
argues the challenge is
growing because entrepre-
neurship itself has changed.
The digital economy has
removed geographic limits:
founders can operate
anywhere, teams and
investors are global, and
talent and capital are
increasingly mobile.
Governments, however,
often still assume entrepre-
neurs are tied to one place.
“If you’re a young entrepre-
neur,” Sorrell asks, “running
a successful business, why
would you necessarily stay?”
For founders, the decision
is not just about tax but the
wider environment:
regulation, investment
access and the cultural
attitude towards wealth
creation. Sorrell argues that
as talent and capital become
more mobile, many choose
to build elsewhere. He
warns this matters because
emerging industries - AI,
quantum computing,
synthetic biology, precision
medicine and advanced
manufacturing - will shape
global economic power.
Countries that lead them
will attract investment and
talent; those that fall behind
may become dependent on
others. Yet Sorrell does not
see the UK’s decline as
inevitable. He sees a country
with world-class universi-
ties, scientific expertise and
global connections, but one
that has failed to turn those
strengths into greater
economic success. The
opportunity, particularly in
healthcare, remains
significant.
He believes the next
decade will bring major
opportunities in healthcare
as biotechnology, AI,
personalised medicine and
preventative care converge.
The winners will not just
create treatments but
reshape how healthcare is
delivered. Sorrell highlights
weight-loss medicines as an
example of technology with
wider economic impact,
potentially reducing
healthcare costs and shifting
focus from treating disease
to prevention. But he argues
opportunity will be unevenly
distributed: the US will
remain dominant through
capital and innovation,
while regions such as Latin
America, the Middle East
and Asia-Pacific offer
significant growth potential.
The message for founders is
clear: competition is
intensifying. Success
requires more than great
technology; companies must
understand where capital,
customers and supportive
markets are emerging. “Be
efficient,” Sorrell says. In the
AI era, that means more
than cutting costs - it means
THE BIG CHANGE IS
SHIFTING FROM A TIME
AND MATERIALS MODEL
TO AN OUTPUT-BASED
MODEL”
“
Page 37
redesigning organisations around
a new operating model. This is the
shift many healthcare founders
have yet to fully embrace.
For decades, professional
services followed a simple model:
more people and more hours
meant more revenue. AI disrupts
that equation by shifting value
from effort to outcomes. Sorrell
sees this already transforming
marketing, where traditional
agency models are being replaced
by faster, more automated,
output-based approaches. “The
big change,” he says, “is shifting
from a time and materials model
to an output-based model.” The
impact goes beyond pricing.
Companies built around selling
hours often resist efficiency, while
outcome-based businesses make it
central. Sorrell argues the winners
will not just use AI to work faster
- they will rethink why work is
done that way in the first place.
The UK needs more than policy
changes - it needs confidence.
Building globally significant
companies must become an
expectation, not an exception.
Technological revolutions require
leadership, risk-taking and the
willingness to embrace uncer-
tainty. Sorrell points to Silicon
Valley and China as examples of
ecosystems built on ambition,
arguing that the UK has the talent
and ideas but lacks urgency. Yet
he remains convinced of its
potential. Countries are trans-
formed not only by governments,
but by entrepreneurs, investors
and scientists willing to take risks.
The challenge is creating an
environment where they choose to
stay. His message to healthtech
and biotechnology founders is
simple: think ambitiously, act
despite uncertainty and do not
wait for perfect conditions. The
greatest companies are often built
when technology, timing and
determination align.
Sorrell has built his career by
anticipating major shifts, from
global advertising to digital media
and data. Now he sees AI
transforming how companies are
built and operated. In this new
era, speed, adaptability and
creativity may matter more than
size and legacy. For entrepre-
neurs, it is an opportunity; for
governments, a warning: capital
and talent move to where they are
welcomed. The final question,
then, is not whether the UK has
the capability to compete. It does.
The question is whether it has the
confidence to do so. As Sorrell
puts it, the raw material is there.
The universities. The scientists.
The entrepreneurs. The ideas.
What is missing is belief. His final
message to founders is simple:
“Be bold.” But listening to him, it
sounds less like advice for
entrepreneurs than a challenge to
an entire country. A reminder
that the future rarely belongs to
those who merely understand
change. It belongs to those willing
to build it.
↓ Martin Sorrell, a force in global advertising
37
August 2026 / ENTREPRENEUR.COM /
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38 / ENTREPRENEUR.COM / August 2026
A Change Is Coming
F
or decades, women’s
hormone health has
been overlooked,
under-researched
and too often
misunderstood. That
is beginning to
change. From
artificial intelligence and real-world
health data to better clinician
education and more personalised care,
a new wave of innovation promises to
reshape how hormone-related
conditions are diagnosed and treated.
Dr Louise Newson, hormone health
expert and founder of the Balance app,
explains why the next breakthrough in
women’s health may not be a new
medicine, but a better understanding
of the women who need it.
Women’s health is finally attracting
major investment. What breakthrough
do you believe will have the greatest
impact on women’s health over the
next decade?
AI has significant potential in the field
of women’s hormone health. Women’s
hormone health has a profound
impact on our society: hormone-relat-
ed conditions such as PCOS/PMOS
and endometriosis affect up to one in
ten women while up to one in five new
mothers will experience postnatal
depression. Some 90% of women are
thought to experience premenstrual
symptoms, and every woman will
become perimenopausal or menopaus-
al during their lifetime. I believe AI
has enormous potential in healthcare,
identifying symptom profiles, helping
with diagnosis and ultimately helping
us to tailor hormone treatment more
effectively.
How do you see AI transforming the
diagnosis and treatment of meno-
pause and hormone-related condi-
tions - and where should we be
cautious?
Hormone health has for so long been a
taboo subject, particularly menopause,
or only the preserve of a very few
doctors, so anything that can open up
Rethinking the future of women's health. by ENTREPRENEUR UK STAFF
‘T/Digital
↓ Dr Louise Newson,
hormone health expert
and founder of the
Balance app
Page 39
39
August 2026 / ENTREPRENEUR.COM /
the conversation in a
considered way is a positive.
I think that with trusted
source material, AI has
huge potential to spread
knowledge, information
and break down research
about hormone health for
women and anyone who
has a friend, colleague or
loved one coping with
hormonal change. There’s a
lot of outdated guidelines
and misinformation out
there, so AI needs to link to
the right source material
and be evidence-based, but
it harnesses huge potential
for information to be
digested and shared quickly
in an easy-to-understand
format. We have to view AI
as a support for, not a
replacement for clinicians.
We need to remember the
importance of human
connection and individual-
ised care: as a clinician, the
best tools I have at my
disposal in the consulting
room are my ears. Symp-
toms of hormone change
can overlap with so many
other conditions, and
women are inappropriately
prescribed painkillers for
aches and pains, antide-
pressants for hormone-
related low mood and are
often sent for multiple,
often costly and unneces-
sary tests and investiga-
tions. That’s why listening
to our patients and picking
up on the nuances of what
they tell about their
symptoms, their health and
their worries is so impor-
tant when making a diagno-
sis and finding the right
treatment for them.
Your digital platforms
generate extensive
real-world health data.
What’s the most surprising
insight you’ve uncovered,
and how could it shape
future research?
On my Balance app, the
symptom tracker is an
incredibly useful tool for
our users, allowing them to
track the type, severity and
frequency of their symp-
toms, and assess whether
hormone treatment is
helping them. Perhaps one
of the most surprising
findings for others that has
really helped bust the
stereotype that menopause
is not just about hot flushes.
Out of 131 million symptom
logs on our Balance app, the
most common symptom
recorded is actually brain
fog, followed by anxiety and
low mood. Hot flushes were
ranked number 10 most
commonly recorded, while
night sweats were down in
34th place! I’m not
minimising the impact of
hot flushes and night
sweats, but in my clinical
experience, menopause is
far from a single-symptom
issue and we need innova-
tion to reflect reality, not
stereotypes.
If you had £100m to invest
in women’s health
innovation today, where
would you put it - and why?
Education tools for
clinicians. One of the most
positive shifts in recent
years is that women are
more proactive in seeking
out information for
themselves, through social
media and apps like
Balance. Women are better
informed about their
hormone health and
hormone treatments than
ever before, and as
clinicians we need to
receive better training and
education about hormones
including prescribing
hormone treatments. For
decades education in
medical schools and other
training faculties about
menopause and wider
hormone health has been
vanishingly small – when I
look back to my own
training, it probably
amounted to an hour or two
at most. This education gap
has harmed women,
resulting in fragmented
care, delayed diagnosis and
prescribing of inappropriate
medications without
treating the hormonal
cause.
The UK is a leader in life
sciences but often
struggles to scale innova-
tion. What needs to change
for Britain to become a
global leader in women’s
health?
We need to keep patients at
the centre of everything we
do and adopt a more can-do
attitude. While we need to
be aware of existing
guidelines, we should see
them as that: a guide. We
need to use our clinical
experience, professional
curiosity to think about how
we can best help our
patients, and innovation is
part of that.
If we spoke again in 20
years, what do you think
medicine will understand
about women’s hormones
that it doesn’t fully grasp
today?
I think that society is finally
realising the very deep
societal and economic
impact that poor meno-
pause and wider hormone
healthcare can have.
However, while conversa-
tions around menopause
and wider hormone health
are finally opening up,
some stubborn misconcep-
tions prevail. Hormone
changes are often viewed
through the lens of a
collection of temporary
symptoms that when are
expected to put up with or
‘get through’. But there’s
more to hormone health
than the here and now
symptoms: low hormones
can have real implications
for our long-term health
and wellbeing, increasing
risk of disease. We need to
collectively make that shift
from thinking beyond
lifespan to health span:
that is staying in good
health for as long as
possible throughout our
lives.
“We need to keep patients at the
centre of everything we do and
adopt a more can-do attitude.
While we need to be aware of
existing guidelines, we should
see them as that: a guide”
Page 40
40 / ENTREPRENEUR.COM / August 2026
YOUR ENTREPRENEURIAL JOURNEY STARTS HERE
FOLLOW ENTREPRENEUR UNITED KINGDOM
ON SOCIAL MEDIA
entrepreneurMediaUK
entrepreneurUK
entrepreneurmedia-uk
entrepreneurmedia.uk
UNITED KINGDOM
Page 41
41
August 2026 / ENTREPRENEUR.COM /
Building the
Next Generation
of Healthcare
Leaders
Why scale, resilience and focus define healthcare
winners. by ENTREPRENEUR UK STAFF
H
ealthcare investment is
entering a more mature
phase. The focus is moving
beyond breakthrough ideas
alone towards the businesses that can
turn innovation into sustainable,
essential services. John DiGiovanni,
Partner and Head of Healthcare at
Inflexion, a growth-focused private
equity investment firm, explores what
makes a healthcare company truly
investable, why operational discipline
matters as much as innovation, and
how private equity is identifying the
platforms shaping the future of the
sector.
What makes a healthtech or biotech
company attractive to private equity
compared with venture capital
investors?
Venture capital underwrites the
science or innovation while private
equity underwrites the business. We
look for companies that have already
proven demand through recurring
revenue, profitability or a clear path to
it, and a customer base that genuinely
can’t function without them. We then
use our capital and playbooks to
accelerate an established model, rather
than funding a bet on whether one
exists. In healthcare, that often means
the enabling infrastructure around
innovation rather than the molecule or
device itself.
Where do you typically see healthtech
businesses struggle when trying to
scale beyond early growth?
The most common failure point is
mistaking a product for a platform.
One strong offering sold brilliantly by
the founder doesn’t automatically
translate into a repeatable commercial
engine, an international footprint or a
second product line. The other is
underestimating how much
organisational infrastructure (such as
finance, quality control, regulatory,
and professional sales leadership) is
needed before the business can truly
and reliably scale.
How has the definition of a “successful
healthcare company” changed for
investors over the past decade?
A decade ago success was largely a
growth story, whereas today it’s a
resilience and cashflow story. Investors
now want demand rooted in structural
necessity rather than discretionary
spend, defensibility rooted in
proprietary data, regulatory expertise
or scientific depth (moats that hold up
as AI compresses commodity services)
and profit to prove the business can be
self-sufficient over time.
Where are you currently seeing the
most compelling opportunities for
growth across healthcare markets?
We like the infrastructure that enables
innovation to reach patients: areas like
clinical trial services, market access
and health economics, medical device
consumables, clinically oriented
healthcare IT and occupational health.
These are fragmented, mission-critical
markets where demand is driven by
the rising complexity of therapies
rather than the fate of any single drug,
and where well-run platforms are
increasingly scarce and valuable.
How important is regulatory maturity
when assessing whether a healthcare
business is ready to scale?
It’s close to a prerequisite. In
healthcare, regulatory capability isn’t
just compliance overhead, it’s often the
moat itself. We’d rather back a
company that has over-invested in
quality and regulatory early than one
that’s grown fast on foundations that
may not survive regulatory scrutiny or
policy change.
If you were advising a HealthTech
founder today, what is the biggest
mistake you see them make when
trying to scale?
Chasing breadth before depth. It’s
often tempting to expand into new
products, segments or geographies
before optimising the one that matters
most. The healthcare buyers who
matter (pharma, providers, payors)
reward proven, referenceable depth in
a niche far more than a wide but
shallow offering. The founders who
build category leadership in one lane
create far more optionality and value
than those who diversify early.
‘T/Funding
→John
DiGiovanni,
Partner and
Head of
Healthcare at
Inflexion
Page 42
42 / ENTREPRENEUR.COM / August 2026
After the Breakthrough
Why success is only the beginning. by PATRICIA CULLEN
→ James
Chilvers, Head of
UK Wealth
Advisory at J.P.
Morgan Private
Bank
T
he UK’s life sciences sector is built on ambi-
tion. Across the country, founders are devel-
oping breakthrough innovations in AI diag-
nostics, precision medicine and novel thera-
peutics. But behind every scientific advance
lies a demanding journey of uncertainty,
fundraising and relentless perseverance. For
most entrepreneurs, the goal is clear: solve an
important problem, build something transformative and scale it
successfully. Far fewer consider what comes next. What happens
when the funding is secured, the company is sold, or the break-
through finally arrives?
I
t’s a question James Chilvers,
Head of UK Wealth Advisory at
J.P. Morgan Private Bank, and
his team of wealth advisors
based in London and Manchester,
explore every day. Working with
entrepreneurs through investment
rounds, business sales and other
major liquidity events, he helps
founders prepare not only for the
transaction, but for the life that
follows. “Many entrepreneurs spend
years preparing their company for an
exit,” he tells Entrepreneur UK. “Far
fewer spend the same amount of
time preparing themselves.” As more
founders reach these defining
moments, the conversation is
shifting beyond wealth to family,
identity, succession and purpose. For
Chilvers, success isn’t measured by
the size of an exit, but by what
founders build afterwards - whether
that’s a family legacy, a philanthropic
mission or a foundation for future
generations. The most important
planning, he argues, begins long
before the deal is done.
The moment every founder
prepares for
Entrepreneurs are natural planners.
They map product launches,
fundraising rounds and expansion
strategies years in advance, antici-
pating uncertainty at every turn. Yet
one of the biggest transitions they
will ever face - selling or stepping
away from the business – is often the
least planned. “The importance of
preparing well in advance of an
event, whether it’s an investment in
the business or the disposal of the
business, really shouldn’t be
understated,” says Chilvers. “It’s
about understanding what success
‘T/Exit
Page 43
43
August 2026 / ENTREPRENEUR.COM /
actually means before it
arrives.” For many founders,
an exit is far more than a
financial event. A business is
often inseparable from their
identity, built through years
of sacrifice, resilience and
purpose. That’s why,
Chilvers argues, preparation
starts with the people
around you. “Do they have
the right lawyers, the right
tax advisers, accountants?
And what are other people
thinking about as they
approach these big moments
in their lives?” Building a
company and navigating life
after one require different
skills. The most successful
founders recognise this early,
assembling trusted advisers
just as carefully as they once
built their leadership teams.
Eventually, the question
changes. It is no longer How
much can I build? but What
do I want this wealth to
achieve? For some, that
means launching another
venture or backing the next
generation of innovators.
For others, it means creating
opportunities for their
family, preserving values and
building a legacy that
extends well beyond the
business itself.
The emotional side of
success
The financial mechanics of
an exit can be complex, but
the emotional impact can be
even greater. For many
founders, their company is
more than a business - it is
part of their identity. “A lot
of entrepreneurs’ businesses
are like their third or fourth
child,” says Chilvers. So
while the outside world sees
an acquisition, investment
or listing as the ultimate
achievement, founders often
face a more personal
question: what comes next?
Who am I without the
business? How do I spend
my time? What gives me
purpose? Chilvers believes
founders should prepare for
life after an exit as carefully
as they prepare for the deal
itself. For some, that means
starting again. For others, it
means taking time to reflect.
“We sometimes say, take a
break,” he explains. “Make
sure the money you’ve
received is held somewhere
secure, pause and reflect,
and think about what the
longer-term goals are.”
Building a company requires
relentless focus. Building a
meaningful life beyond it
requires something
different: perspective,
purpose and preparation.
The legacy question
For many entrepreneurs,
building a company is the
defining challenge of their
lives. But for families who
experience significant
success, another challenge }}
“MANY ENTREPRENEURS SPEND YEARS
PREPARING THEIR COMPANY FOR AN EXIT,
FAR FEWER SPEND THE SAME AMOUNT OF
TIME PREPARING THEMSELVES”
Page 44
44 / ENTREPRENEUR.COM / August 2026
emerges: what happens
when the person who
created that success is no
longer the person
responsible for it? It is a
question becoming
increasingly important
across the UK’s innovation
economy. As more
founders in technology,
healthcare and life sciences
reach major milestones,
the conversation is shifting
from creation to steward-
ship. How do you preserve
the values that built a
company? How do you
prepare the next genera-
tion for opportunity
without removing
ambition? And how do you
ensure wealth becomes a
source of purpose rather
than a source of conflict?
These are conversations
Chilvers is having more
frequently with entrepre-
neurs. “The successful
families are the ones who
work on this proactively,”
he says. “It’s not something
that happens overnight.”
For years, conversations
around family wealth often
focused on structures, tax
and inheritance. Today,
Chilvers believes the most
important discussions are
much broader. They are
about communication.
Values. Responsibility. And
understanding what
money is actually intended
to achieve.
The challenge of inherited
success
One of the biggest
misconceptions about
wealth, Chilvers says, is
that transferring assets also
transfers success. It
doesn’t. Founders build
resilience through risk,
failure and uncertainty.
The next generation
inherits a very different
starting point. “The
concern for the wealth
generator is often how the
next generation will behave
around the wealth,”
Chilvers explains. “But for
the next generation, the
question is often: what are
my responsibilities?”
Children of successful
entrepreneurs inherit more
than opportunity - they
inherit expectations. How
do they define success
when their parents have
already achieved some-
thing extraordinary? How
do they build an identity of
their own? These are not
financial questions,
Chilvers argues, but deeply
human ones. Historically,
many families believed the
best way to protect
children was to protect
them from knowledge of
wealth itself. Chilvers
believes that approach can
create more problems than
it solves. “Trying to hide
the fact that you’ve been
successful can actually be
counterproductive,” he
says. In today’s world,
information is difficult to
contain. Children often
discover family circum-
stances through friends,
social media or the wider
community. The more
effective approach, he
believes, is age-appropriate
education. That does not
mean discussing complex
financial details with young
children. It means helping
them understand the
values behind money. Why
did the family build what it
built? What opportunities
should wealth create?
What responsibilities come
with it? What is money for
- and what is it not for?
“Start to think
about what
the values,
vision and
purpose
are for
your family,
and how
you might
begin to
communicate
that to
the next
generation
‘T/Exit
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45
August 2026 / ENTREPRENEUR.COM /
“Start to think about what the values,
vision and purpose are for your family,” he
says, “and how you might begin to
communicate that to the next generation.”
Because the true measure of success is not
simply what a founder creates, but what
endures long after they step away.
The measure of what remains
Entrepreneurship is often measured by
moments of acceleration: the break-
through, the funding round, the acquisi-
tion, the valuation. The headlines
celebrate what founders create. But the
truest measure of success may be what
happens afterwards. For Chilvers, the
conversation is increasingly shifting from
ownership to stewardship. The most
successful founders are no longer asking
only how to maximise value, but how to
preserve it, share it and use it with
purpose. That shift is especially relevant
in sectors such as biotech and healthcare,
where businesses are built to create
lasting impact. A scientific breakthrough
may begin in a laboratory, but its legacy
can continue through the lives it
improves, the companies it inspires and
the innovators it enables. The founder’s
role doesn’t end when ownership changes
- it evolves. The drive that once built a
business becomes a responsibility to
shape what comes next. In the end, the
greatest achievement of entrepreneurship
may not be creating something valuable,
but creating something that continues to
create value long after the founder has
stepped away.
Those conversations, Chilvers argues,
help create something far more
valuable than financial knowledge.
They create context.
Innovation with purpose
Stewardship is especially relevant in
sectors like biotech and healthcare,
where founders are often driven by a
mission to improve lives rather than
simply build successful businesses.
When those companies succeed, the
question becomes how that impact
can continue. For some, that means
backing the next generation of
innovators. For others, it means
supporting research, education or
healthcare through philanthropy. “The
UK does an amazing amount of this,”
says Chilvers. “Perhaps we don’t
always shout about it.” Through J.P.
Morgan’s philanthropy advisory work,
families are encouraged to think
beyond how much they can give to
where they can make the greatest
difference.
Entrepreneurs are building
businesses in an era of rapid change,
from AI and biotechnology to
economic uncertainty. For founders,
the pace can be relentless. Chilvers
believes the answer is the same
discipline that built the business in the
first place. “Entrepreneurs are very
good at thinking strategically about
their businesses,” he says. “The
challenge is applying that same
thinking to their wealth and their
families.” Long-term planning helps
founders look beyond short-term
uncertainty, providing a framework
for better decisions and greater
confidence as circumstances evolve.
Ultimately, Chilvers believes an exit is
not an ending but a transition. The
qualities that build a company - vision,
resilience and patience - don’t
disappear; they evolve. Founders
become stewards, mentors and
custodians of the opportunities their
success creates. His advice is straight-
forward: prepare early, build the right
team, have the difficult conversations
and think beyond the transaction.
Page 46
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B
ritain has a world-class scientific heritage
stretching back to the founding of the Royal
Society in 1660. From Robert Hooke and Isaac
Newton to an extraordinary record of Nobel Prize
winners, the UK has consistently produced
scientific breakthroughs that have changed the
world. Yet despite this strength, Britain has failed
to build globally significant science companies.
The problem is not scientific talent but commer-
cialisation. For decades, Britain has developed an
overly bureaucratic, risk-averse culture that makes it
unnecessarily difficult for innovative businesses to secure
investment, grow and remain British-owned. My own career
has repeatedly illustrated this.
In 1978, after experiencing first-hand how difficult it was to
raise capital for a new business, I launched Venture Capital
Report (VCR). The idea was simple: publish investment
opportunities from entrepreneurs seeking funding and
distribute them to paying investors. Each company profile
outlined the business, market, management team, financial
projections and proposed investment structure. The timing
could hardly have been worse. Britain suffered from high
taxation, weak private investment and extensive state
control. The top rate of tax reached 98%, leaving little
private capital available for investment. Intellectual property
created in universities was effectively controlled by Govern-
ment, while sectors including nuclear power, telecommuni-
cations, steel and car manufacturing were dominated by
state-run organisations.
During my apprenticeship at Harwell in the 1960s, then
Europe’s largest research establishment, I saw the limita-
tions of this model. With thousands of staff but little
incentive to innovate or reward exceptional performance,
bureaucracy replaced entrepreneurship. Britain pioneered
civil nuclear technology, yet today imports nuclear power
stations. Large state bureaucracies rarely create globally
competitive businesses because they reward process rather
than results.
Against this backdrop, I was astonished to discover my
proposed magazine was technically illegal. A solicitor
confirmed this, but believing Britain desperately needed
more entrepreneurial activity, I decided to publish it anyway.
The first issue appeared in December 1978. Following
Margaret Thatcher’s election in 1979, the Government
became far more supportive of enterprise. The Cabinet
Office subscribed to VCR, and I was regularly invited to
Downing Street to discuss the practical obstacles facing
entrepreneurs with successive Chancellors. Those discus-
sions helped shape initiatives including the Business
Start-up Scheme, the Loan Guarantee Scheme and the
Business Expansion Scheme. Meanwhile, VCR connected
entrepreneurs directly with serious investors. More than 900
investors subscribed, each paying £350 annually, enabling
founders to avoid months approaching people who lacked
either the capital or commitment to invest.
In the late 1980s, seeing that VCR was having a good effect,
Britain doesn’t have a
science problem – it has a
commercialisation problem
by LUCIUS CARY
‘T/Commercialisation
→Lucius Cary, Founder
and Managing Director,
Oxford Technology
Page 47
47
August 2026 / ENTREPRENEUR.COM /
the Government decided to launch 5
regional lookalikes. I was invited to
give the launch speech. But on
examination the Government lawyers
concluded this would be illegal. Soon
afterwards, I received a letter from
Michael Heseltine, then President of
the Board of Trade, saying: “We very
much like what you are doing... But we
think you are illegal. Don’t worry -
carry on and we will change the law.”
The concepts of the “sophisticated
investor” and the “high-net-worth indi-
vidual” were introduced, creating the
legal framework that still underpins
private investment in young compa-
nies.
A much bigger breakthrough came in
2012 with the introduction of the Seed
Enterprise Investment Scheme (SEIS).
It remains the Government’s most
effective initiative for encouraging
investment in start-up businesses.
Investors receive income tax relief
equal to 50% of their investment,
while capital gains are tax free if the
investment succeeds. The impact was
transformative. Before SEIS, raising
modest seed funding remained
extremely difficult. Afterwards, many
innovative companies could realisti-
cally secure around £250,000 to prove
their technology and begin building a
business. Thousands of companies
have benefited. In 2012 I had already
spent almost thirty years investing in
science start-ups through Oxford
Technology, having launched our first
specialist seed fund in 1983 because
science entrepreneurs rarely attracted
conventional investment.
When SEIS was introduced, I
approached the Financial Conduct
Authority (FCA) to establish an
FCA-approved science start-up fund.
Despite my experience, I was told I
could market the fund only to
“professional investors”, defined as
people who had made ten similar
investments every quarter, for each of
the last 4 quarters. “But not a single
person in the world has done this.”
“That’s your problem. Those are our
rules.” This perfectly illustrates
Britain’s regulatory problem. One part
of Government introduces policies to
encourage entrepreneurship, while
another creates regulations that make
those policies difficult to implement.
More than a decade later, repeated
requests for meetings with policymak-
ers at the Treasury and HMRC have
gone unanswered.
Every year, we receive 1,000+ ap-
proaches from science entrepreneurs
and invest in around five of them. We
get actively involved.The founders
won’t have negotiated a sales contract
before. Early-stage investing inevitably
involves failures, but SEIS substan-
tially reduces investors’ downside risk
through generous tax relief while
preserving the possibility of exception-
al returns. In our best investment to
date, an investment costing £12,458
after tax relief has already returned
£139,638 tax free, with potential
milestone payments increasing the
total return to £1.79m. The scheme
clearly works. Yet one flaw continues to
undermine its long-term impact.
While capital gains from SEIS
investments are tax free, dividends are
taxed at an investor’s highest marginal
income tax rate. Faced with the choice
between heavily taxed dividends or a
tax-free capital gain through selling
the company, investors opt to sell.
The result is that many successful
British science companies are acquired
by overseas buyers long before
reaching their full potential. Instead of
growing into major UK-owned
businesses, they become subsidiaries of
larger international companies. The
tax system unintentionally encourages
short-term exits rather than long-term
ownership. The evidence for SEIS is
compelling. The 75 science companies
in which Oxford Technology invested
after 2012 employed 130 people at the
initial investment, an average of less
than 2. By Q4 2025, they employed
994 people in highly skilled, well-paid
roles, generating substantial PAYE and
other tax revenues that far exceed the
initial tax relief provided to investors.
SEIS is therefore not simply a cost to
the Exchequer but an investment that
creates innovative businesses, skilled
employment and future tax receipts.
Britain’s scientific excellence is beyond
question. Our universities continue to
produce outstanding research and
talented entrepreneurs. What holds us
back is not science but the regulatory
and commercial environment
surrounding it. If Britain wants to
build the next generation of world-
leading science companies, govern-
ment policy must consistently support
long-term investment rather than
encouraging early exits. Britain does
not have a science problem. It has a
commercialisation problem. Fixing
that and aligning tax policy would do
more than any new research pro-
gramme to secure the country’s
long-term prosperity.
Lucius Cary is the founder and Manag-
ing Director of Oxford Technology, one of
the UK’s longest-established early-stage
venture capital firms specialising in
science and technology start-ups. In 1978,
Lucius founded Venture Capital Report, a
publication that connected entrepreneurs
with private investors. The Cabinet Office
subscribed and Margaret Thatcher used
to invite him to meet her Chancellors to
explain the practical problems faced by
entrepreneurs seeking to raise capital.
This led to various government initia-
tives (e.g., the Business Start-up scheme)
that sought to foster a more enterprising
business culture in the UK.
FROM ROBERT HOOKE AND ISAAC NEWTON TO AN EXTRAORDINARY
RECORD OF NOBEL PRIZE WINNERS, THE UK HAS CONSISTENTLY
PRODUCED SCIENTIFIC BREAKTHROUGHS THAT HAVE CHANGED THE
WORLD”
Page 48
48 / ENTREPRENEUR.COM / August 2026
F
or decades, healthcare has been built around treating
disease once it appears. Dr Mohammed Enayat believes the
next revolution will come from identifying decline before it
becomes illness — shifting medicine from reaction to
prevention. There is a quiet paradox at the centre of modern
medicine. We have never been better at treating disease, yet
much of healthcare still begins at the moment something
has already gone wrong. A patient arrives with high blood
pressure that has been building for years. Blood sugar has
gradually drifted upwards. Muscle mass has declined, sleep has
deteriorated, energy has faded and metabolic health has slowly
changed - often long before a formal diagnosis is made. Medicine is
remarkably effective at responding to these events. But
increasingly, a different question is emerging: what if healthcare
could intervene before the disease begins?
The Future of Medicine May
Begin Before We Get Sick
For Dr Mohammed Enayat, a GP,
longevity medicine specialist and
founder of HUM2N, a next-generation
longevity clinic in London, that
question became impossible to ignore
during his years in general practice.
“After years in general practice, I
became increasingly aware that so
much of what we were doing was
reactive,” he says. “Patients would
come in once symptoms had already
appeared, once blood pressure was
already high, once blood sugar had
already crept up, or once energy, sleep,
hormones or mood had been declining
for years.”
General practice, he stresses, remains
one of the most important parts of
healthcare. But the pressures placed
Why prevention is medicine’s next revolution. by PATRICIA CULLEN
S/Innovation
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49
August 2026 / ENTREPRENEUR.COM /
on modern health systems
often leave little room to
explore the deeper causes
behind declining health.
“General practice is
incredibly important, but
the system often does not
allow enough time to ask
why something is
happening in the first
place,” he says. That
realisation shifted his
focus towards longevity
medicine - a field that has
attracted both excitement
and scepticism in equal
measure. For some,
longevity is associated
with extreme
interventions, expensive
treatments and the pursuit
of living forever. For
others, it represents
something far more
practical: extending the
years people spend living
independently and in good
health. Enayat is firmly in
the latter camp. “Longevity
medicine felt like a more
proactive way of practising
medicine,” he says. “It is
not about chasing youth or
trying to live forever. It is
about helping people stay
well, strong, independent
and metabolically healthy
for as long as possible.”
The distinction between
lifespan and healthspan is
becoming increasingly
important. Living longer
does not automatically
mean living better. The
challenge facing ageing
societies is not simply
adding years to life, but
ensuring those years are
productive, active and free
from preventable disease.
Modern medicine, Enayat
argues, has historically
focused on managing the
consequences of ageing
rather than understanding
its underlying biology. “In
many ways, modern
medicine is still largely
managing the
consequences of ageing
rather than ageing itself,”
he says. “We are very good
at treating disease once it
has declared itself, but less
good at identifying the
biological processes that
are driving decline years
before a diagnosis is
made.”
Ageing is the greatest
risk factor for many of the
conditions placing
pressure on healthcare
systems worldwide,
including cardiovascular
disease, type 2 diabetes,
dementia, frailty and some
cancers. Yet these illnesses
are often treated
separately rather than as
connected outcomes of
shared biological changes.
“Ageing is the biggest risk
factor for many chronic
diseases,” Enayat says. “Yet
clinically, we often treat
these as separate
conditions rather than
looking at the shared
underlying drivers such as
inflammation, insulin
resistance, loss of muscle
mass, poor sleep, stress,
hormonal change and
declining mitochondrial
function.” The emerging
opportunity lies in
detecting those changes
earlier.
Advances in diagnostics,
wearable technology,
imaging and biomarker
testing are creating a more
detailed picture of
individual health than was
previously possible.
Instead of waiting for a
patient to cross a
diagnostic threshold,
clinicians can increasingly
identify patterns of risk.
“We now have better
diagnostics, wearable data,
biomarker testing and
imaging, which means we
can understand a person’s
risk profile much earlier,”
says Enayat. “The
opportunity now is to use
that information
responsibly and translate
it into meaningful, }}
→ Dr Mohammed
Enayat, a GP,
longevity medicine
specialist and
founder of HUM2N
Page 50
50 / ENTREPRENEUR.COM / August 2026
evidence-based action.” Yet
despite these advances,
healthcare systems have been
slow to embrace predictive and
preventative medicine. The
reason, Enayat believes, is
structural. “The biggest reason
is that healthcare systems are
built around acute care,” he
says. “They are designed to
respond to illness, not
necessarily to prevent it.”
That approach works well for
emergencies - infections,
trauma, heart attacks and
serious disease. But chronic
illness develops differently. It
often emerges gradually over
decades, shaped by genetics,
lifestyle, environment and
social factors. Prevention
requires time and continuity.
“It means looking at nutrition,
movement, sleep, stress,
hormones, metabolic health,
family history and lifestyle,”
Enayat says. “Those
conversations do not fit easily
into a ten-minute
appointment.” There is also a
financial challenge. Prevention
requires investment today for
benefits that may only become
visible years later - something
that does not always align with
short-term healthcare
pressures. “It can be difficult
for systems to invest in
prevention when the financial
benefits may not appear for
years,” he says. “But clinically,
it is one of the most important
shifts we can make.”
As healthcare systems
around the world face rising
costs and ageing populations,
the argument for prevention is
increasingly moving beyond
medicine and into economics.
Keeping people healthier for
longer has implications for
workforce participation,
productivity and public
spending. The question is
whether healthcare can move
from a model of treating
illness to one of maintaining
health. “I think we are moving
in that direction,” Enayat says.
“There will always be acute
illness, and there will always
be conditions we cannot
predict or prevent. But for
many chronic diseases, waiting
until someone is unwell before
acting is becoming harder to
justify.” The ability to identify
risk earlier changes the
relationship between doctor
and patient. “If we can see that
someone is developing insulin
resistance, losing muscle mass,
carrying high levels of visceral
fat, becoming hypertensive or
showing early cardiovascular
risk, then we should not be
waiting for a major event
before taking action.”
For Enayat, the future of
healthcare is about helping
people understand their own
health trajectory. “The future
of medicine should be about
WE ARE VERY
GOOD AT TREATING
DISEASE ONCE IT HAS
DECLARED ITSELF,
BUT LESS GOOD
AT IDENTIFYING
THE BIOLOGICAL
PROCESSES THAT
ARE DRIVING
DECLINE YEARS
BEFORE A DIAGNOSIS
IS MADE”
“
S/Innovation
Page 51
51
August 2026 / ENTREPRENEUR.COM /
identifying risk earlier,
intervening earlier and
helping people understand
their own health trajectory
before disease becomes
established.” Despite the
excitement around
longevity, he believes the
biggest misconceptions
are often the simplest.
“The biggest myth is that
longevity is about
expensive treatments,
extreme biohacking or
trying to reverse ageing
overnight,” he says. “In
reality, the foundations are
often very simple, but they
require consistency.” Those
foundations are familiar:
exercise, nutrition, sleep,
stress management and
social connection.
“Strength training, good
metabolic health,
adequate protein,
restorative sleep, stress
regulation, sunlight, social
connection and not
smoking will outperform
most trends,” he says. “The
basics are not glamorous,
but they are powerful.”
One of those basics -
muscle - is an area where
he believes healthcare
needs to change its
thinking. “I would also
make strength and muscle
a much bigger part of
medical conversations,” he
says. “Muscle is one of the
most important organs of
longevity, yet it is still
under-discussed in routine
healthcare.” For the UK,
the challenge is balancing
innovation with
accessibility. The NHS
provides a unique
platform for population-
level prevention, but
increasing demand and
limited capacity make
transformation difficult.
“The UK has some real
strengths,” Enayat says.
“The NHS gives us
population-level reach,
strong primary care
infrastructure and the
ability to deliver
prevention at scale if the
model is supported
properly.” However, he
warns that pressure on
services can push
prevention down the
agenda. “The system is
under enormous pressure,
and when services are
stretched, prevention can
easily be pushed aside in
favour of immediate
demand. That is
understandable, but it is
also part of the problem.”
The future, he believes,
lies in finding a balance
between innovation and
evidence - embracing new
tools without allowing
longevity medicine to
become exclusive or driven
by hype. “That caution can
be a strength when it
protects patients from
over-testing or
unsupported claims, but it
can also slow innovation,”
he says. “The ideal future
is a balance: evidence-
based longevity medicine
that is not elitist, not
trend-led and not reserved
only for those who can pay
privately. Prevention
should be part of
mainstream healthcare,
not a luxury add-on.” For
more than a century,
medicine has measured
success by its ability to
fight disease. The next era
may be defined by
something different: the
ability to preserve health
before disease takes hold.
The greatest
transformation in
healthcare may not come
from discovering a cure
after illness arrives. It may
come from changing the
moment at which
medicine begins.
THE NHS GIVES US POPULATION-
LEVEL REACH, STRONG PRIMARY CARE
INFRASTRUCTURE AND THE ABILITY TO
DELIVER PREVENTION AT SCALE IF THE
MODEL IS SUPPORTED PROPERLY”
“
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52 / ENTREPRENEUR.COM / August 2026
GREATER THAN
THE SUM
A
ged just 37, doctors told my sister to give up.
Rosie’s chronic fatigue had already taken her
job, her independence, whole stretches of time
she still cannot account for. The advice from
the NHS was not medical, it was procedural:
apply for benefits, get on the council housing
list, come to terms with the fact that this was
her life now. Just give up. We didn’t. Zoom
out, and this is a familiar shape in health and biotech
founder stories: the moment the science clicked, the
sensor that shouldn’t work, the trial result nobody
expected. We tell those stories because they are the
easy part to tell. What we talk about far less is what
actually carries an idea like that out of a lab, or in our
case out of a family crisis, and into a company people
trust with something as personal as their health. I
have built two businesses at that intersection now, and
both taught me the same thing from different
directions. The idea is rarely the constraint. What
decides everything is whether the people around it
actually believe in what they are building, enough to
keep believing when the data disappoints, the funding
slips, or the science simply does not cooperate.
Holding it together under pressure is the minimum
bar. What you actually need is belief that survives
contact with reality, the grit and resilience to stay in it
for years rather than months, and the integrity to get
there without cutting corners on the people you set
out to serve.
Conviction before the proof exists
In 2014 I founded Zedsen, we had sensors that could
read what was happening inside the body without a
needle or a scan. John Sculley, who ran Apple and
Pepsi, mentored me while the technology was still
unproven. Not because the data existed yet but
because of the vision and the conviction of the people
building it. One of the most experienced operators I
have ever met bet on the people before he bet on the
roadmap. I saw the same pattern again, closer to
home, at Naya Health. Professor Alexander Sack is
one of the most respected names in neuromodulation
research anywhere in the world. He joined us before
we had opened a clinic room, before we had treated a
patient, before there was any proof our model would
work. He joined because of the vision we described to
him. Conviction, not evidence. If the only people you
can attract need the proof first, you are probably not
describing the vision clearly enough.
Purpose first, red lines second
Rosie is the reason those red lines exist. My wife and
co-founder, Emily Honeywell, is an investor and serial
entrepreneur in health and wellness in her own right,
and leads brand and patient experience at Naya. It
by DANIEL HONEYWELL
S/Belief
Page 53
53
August 2026 / ENTREPRENEUR.COM /
was as much her conviction as mine
that set the terms for what we’d build.
Together we spent a long time at the
dinner table discussing the Japanese
concept of Ikigai, the intersection of
what you love, what you’re good at,
what the world needs, and what you
can be paid for, working out what we
actually wanted to build. Underneath
it had a thick red line with two rules:
“only work with people we like, and
never lose control of the mission.”
They might be the simplest of rules
but they are the hardest filter we
apply. We turn down commercially
attractive opportunities, and brilliant
people, if they don’t clear that bar.
When things get difficult, and in
health they always do, you need total
trust in the people either side of you. A
CV will not tell you whether someone
is still honest with you at 2am after a
bad result. We hold the same line on
money. We believe in purpose driven
businesses, and profitability has to
work in service of that purpose and
the patients it exists for, not at their
expense. If a decision would improve a
margin but quietly worsen someone’s
experience or their outcome, we do not
make it. That’s not a line for a pitch
deck – it’s the only way trust survives
contact with a P&L.
What purpose means when it’s not a
slogan
Rosie was one of our first patients,
when the company was barely formed.
Her sparkle is back. She’s well on the
road to recovery. Internally, we still
ask “what Rosie would need” before
we ask what the market needs. That
question has produced outcomes I still
find hard to describe without emotion.
A lawyer, bedbound for five years, back
at work. An investor, bedbound for a
decade, now walking five kilometres a
day and about to take his first holiday
in ten years. A woman so consumed by
anxiety she couldn’t leave her house,
who called us in tears to say we’d given
her back her spark, then stood up and
gave a speech in front of a hundred
people at her father’s birthday, the
exact goal she’d set when she first
came to us. Purpose that specific
doesn’t evaporate when a quarter goes
badly. Instead, we find it is the reason
a bad quarter doesn’t break the team.
Culture is what happens when the
science doesn’t cooperate
Every founder hits a version of this,
science or not: the trial that stalls, the
pilot customer who doesn’t convert
(despite you doing everything to make
it happen), the model that doesn’t
scale the way the deck said it would.
Building anything new rewards
patience and punishes ego in roughly
equal measure, and most cultures
aren’t built for that combination. I’ve
watched brilliant teams fracture, not
because the work failed, but because
the failure exposed a culture with no
honest way to metabolise it. No room
to say that didn’t work without
someone’s ego or status taking the hit.
The founders I respect most treat a
failed experiment and a successful one
the same way: as data, reviewed
openly, no hunt for someone to blame.
Why the people matter more than the
résumé
Healthcare, like most ambitious
entrepreneurial journeys, sits at the
collision of disciplines that don’t
naturally speak the same language.
Clinicians think in patient outcomes.
Engineers think in iteration speed.
Regulators think in risk. Investors
think in timelines (and risk!). The
companies that become greater than
the sum of their parts are the ones
where leadership actively translates
between those worlds, and where
every hire has already cleared the
harder test: do we trust this person
when it matters, not just when it’s
easy.
What I’d tell the founder I was
If I could go back to the day we sat
with Rosie’s diagnosis, I would not tell
myself to work faster on the science.
I’d tell myself to spend more time on
who we brought in, at every stage,
whether they joined on conviction
alone or joined once the proof points
started to line up. Expertise is easy to
check on a CV. Belief, determination
and integrity are not, and they are
what actually decide whether a
breakthrough becomes a company that
lasts, or stays a very good idea that
never quite finishes becoming one.
The science gives you a chance and an
opportunity. Belief, resilience and
integrity decide whether you make it.
Rosie decided we should take it. So we
did.
Daniel Honeywell is the CEO
and co-founder of Naya
Health, a health tech
company developing the next
generation of brain health assessment and
care. A healthcare entrepreneur and
category builder, he previously scaled
Zedsen to a valuation of more than
£120m.
ONE OF
THE MOST
EXPERIENCED
OPERATORS
I HAVE EVER
MET BET ON
THE PEOPLE
BEFORE HE
BET ON THE
ROADMAP”
“
Page 54
54 / ENTREPRENEUR.COM / August 2026
What market gap led you to build
The Fore?
The Fore was built to address what
we believed was the biggest gap in
the industry: the absence of an
integrated, personalised, efficient
and not overly complicated
approach to wellness. We believe
that wellness should work for you,
not the other way around. Our
philosophy is that every body tells a
story and no two people have the
same biology, history, behaviours or
goals, so why should they receive
the same advice? Additionally, all
too often, people are treated as a
collection of symptoms rather than
as whole individuals. They move
between practitioners, receive
conflicting and confusing advice
that they are then expected to piece
together alone. I created The Fore
to bring together nutrition,
movement, therapy, recovery and
behavioural science under one roof,
allowing every aspect of a person’s
health to be considered as part of a
connected whole.
Which area of healthtech or
wellness innovation feels most
overhyped right now?
I think the current obsession with
optimisation is one of the most
overhyped trends in healthtech. We
have more devices, more data and
more biomarkers than ever before,
yet we’re not necessarily becoming
healthier. Wearables, continuous
glucose monitors, AI health coaches
and endless tracking all have
enormous potential, but somewhere
along the way we’ve started
believing that if something can be
measured, it must be optimised,
and in doing so we’ve begun
outsourcing our agency over our
own health. I don’t think we’re
suffering from an information
deficit. We’re suffering from an
interpretation deficit. People don’t
need another metric. They need
help understanding which metric
actually matters, and then turning
that insight into meaningful,
sustainable action. We’re walking
Building Better
Health
Why wellness needs a rethink. by PATRICIA CULLEN
S/Integration
W
ellness is being reshaped by data, devices and digital
health tools promising optimisation at every level. But
as technology accelerates, a sharper question is
emerging: are we actually becoming healthier, or
simply more measured? Hannah Lanel, founder of The
Fore, an integrated wellness platform redefining how
modern health is delivered, challenges the industry’s
fixation on optimisation. A nutritionist and behavioural
science specialist, she argues that the real gap in health is not
information, but integration - and that people are too often treated
as fragmented symptoms rather than whole individuals. The Fore
brings together nutrition, movement, therapy, recovery and
behavioural science in one model, reflecting a wider shift towards
personalised, evidence-led wellbeing. Lanel discusses the limits of
optimisation culture, why behaviour matters more than data alone,
and how the future of wellness may depend less on technology -
and more on how we learn to live with it.
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August 2026 / ENTREPRENEUR.COM /
around in the most
sophisticated biological
machines on the planet, yet
many people no longer
recognise when they’re
genuinely hungry, tired,
stressed or full because
they’re waiting for a device
to tell them. At its extreme,
this relentless pursuit of
optimisation begins to
resemble a form of digital
orthorexia, where the
pursuit of perfect health
becomes unhealthy in
itself. Technology should
help us reconnect with our
biology, not disconnect us
from it. The goal isn’t to
become better at tracking
health. It’s to become
better at living it.
How do you keep your
approach evidence-based
in such a fast-moving
industry?
We don’t chase trends. We
ask a much simpler
question: What does the
evidence actually say? The
wellness industry moves
incredibly quickly, but
popularity has never been a
reliable indicator of
effectiveness. We rely on
high-quality scientific
evidence, including
systematic reviews, meta-
analyses and established
clinical guidelines, rather
than single studies,
influencer opinions or the
latest social media trend.
That said, evidence doesn’t
exist in isolation. The
strongest research in the
world still has to be applied
to the person sitting in
front of you. At The Fore,
we combine the best
available scientific evidence
with clinical expertise and
the individual’s lifestyle,
health history, goals and
preferences. Two people
with the same diagnosis
may need entirely different
approaches because their
lives, motivations and
barriers are different. We
also recognise that science
is constantly evolving.
Being evidence-based
doesn’t mean becoming
fixed in your thinking. It
means being willing to
adapt as better evidence
emerges, while remaining
transparent about what we
know, what we don’t know
and where the science is
still developing. Ultimately,
we’re evidence-led, but
people-centred. Science
provides the foundation,
but it’s understanding the
individual that turns
evidence into meaningful
and lasting change.
What does behavioural
science unlock that most
health businesses
overlook?
Most health businesses
focus on telling people
what to do. Behavioural
science focuses on
understanding why they
aren’t already doing it.
Knowledge has never been
the biggest barrier to better
health. Most people
already know they should
sleep more, eat more
vegetables and exercise
regularly. The challenge
lies in motivation, habits,
environment, identity and
competing priorities.
When you understand how
people make decisions in
the real world, you stop
designing programmes for
perfect humans with
unlimited willpower and
start creating systems that
work for busy, imperfect
lives. That’s where lasting
change happens.
How do you see wellness
platforms fitting into the
wider UK healthtech
ecosystem?
I think the future lies in
integration rather than
competition. Wellness
platforms shouldn’t be
trying to replace
healthcare; they should be
extending it. The NHS
faces extraordinary
pressures, particularly
around chronic disease,
where lifestyle factors play
a significant role.
Technology-enabled
wellness platforms can
provide ongoing education,
coaching, monitoring and
behaviour change support
between clinical
appointments, helping
people stay healthier for
longer and making
interventions more
effective when medical
treatment is needed. The
greatest opportunity is
creating a continuum
between prevention, early
intervention and clinical
care rather than treating
them as separate worlds.
Where will the biggest shift
in health and wellness
come from next:
technology, regulation, or
consumer behaviour?
Consumer behaviour will
ultimately determine
whether any innovation
succeeds. Technology will
continue to advance
rapidly, particularly
through AI and
personalised health, and
regulation will become
increasingly important as
the industry matures. But
neither matters if people
don’t engage with healthier
behaviours in ways that fit
their everyday lives. I think
we’re moving away from
the era of optimisation and
towards one of practicality.
People are becoming more
sceptical of miracle
solutions and more
interested in approaches
that are realistic, evidence-
based and sustainable. The
businesses that thrive will
be those that make healthy
choices feel easier, not
more complicated.
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The Future of Healthcare Is
Predictive by ANOOP ANTONY
F
or two years, I
ran a clinical
EEG practice.
Patients would
come to me
after some-
thing had
already gone
wrong: a seizure, a head injury, a
cognitive decline that had
progressed far enough to finally
demand attention. My job was to
read the signal after the event, to
explain, retrospectively, what the
brain had been doing when
things fell apart. It didn’t take
long to realise the more
interesting question was the one
nobody was asking: what if we’d
been reading that signal all
along? What if the warning had
been there, quietly, weeks or
months before the event that
brought someone into my clinic?
That question is, in miniature,
the shift now underway across
the whole of healthcare. We are
moving from a system built to
react to illness towards one built
to anticipate it, and the
technologies making that
possible are neuroscience,
wearable sensing, and the kind
of data fusion that lets us see
patterns no single measurement
could reveal on its own.
The reactive model is running
out of road
Modern medicine has always
been extraordinary at treatment
and mediocre at prediction. We
are world-class at responding to
a heart attack, a stroke, a
breakdown, and comparatively
poor at telling someone, with
any real confidence, that they
were heading towards one. Even
preventative medicine, as
currently practised, tends to
mean population-level guidance:
eat less of this, exercise more of
that, get screened at this age.
Useful, but blunt. It says almost
nothing about you, specifically,
this week. The reason is simple:
until recently, we didn’t have
continuous access to the data
that would let us say something
specific. A blood test is a
snapshot. A GP appointment is a
snapshot. Even an annual health
check is, at best, a single
high-resolution photograph of a
process that is constantly
moving. You cannot predict a
trajectory from one photograph.
You need the video.
What’s changed is the video
Wearables have quietly solved a
huge part of this problem. Heart
rate variability, sleep architec-
ture, movement patterns: these
used to require a hospital visit
and now sit passively on
someone’s wrist, updating by the
second. Consumer EEG, which
not long ago was confined to
research labs and clinical suites,
is now light enough and cheap
enough to sit comfortably on
someone’s head for a 90-second
reading in their own home or on
the sidelines of a training pitch.
Individually, each of these
signals is interesting but limited.
Heart rate variability alone can
S/Predictive
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August 2026 / ENTREPRENEUR.COM /
tell you about autonomic
stress, but not why. EEG
alone can tell you about
cognitive load, but not how
sustainable it is. The real
predictive power comes
from fusing them, from
building a system that
treats a person’s neural
activity, their autonomic
nervous system, and their
behaviour as three views of
the same underlying story,
cross-referenced against
each other in something
close to real time. This is
where I think the
genuinely interesting
innovation is happening:
not in any single sensor,
but in the architecture that
combines them. A system
that can say, with some
precision, “your subjective
sense of alertness and your
objective neural signal are
starting to diverge, that
gap is often what precedes
fatigue-related decline” is
doing something no
wearable or EEG device
could do in isolation. It’s
not measuring more; it’s
understanding differently.
Prediction only matters if
it’s personal
The other shift, and
arguably the more
important one, is the move
away from population
norms and towards the
individual baseline. Most
existing health metrics tell
you how you compare to
an average person of your
age and sex. That’s a
reasonable starting point,
but it’s also nearly
meaningless if what you
actually want to know is
whether you, specifically,
are drifting from your
normal. A resting heart
rate of 58 might be a red
flag for one person and an
entirely unremarkable
Tuesday for a trained
athlete. The same is true,
more subtly, of neural and
cognitive metrics: what
matters is not where you
sit on a bell curve of
strangers, but whether
today’s version of you looks
like last month’s version of
you, and if not, why.
Building genuinely person-
alised baselines, ones that
update continuously as
more data arrives, and that
get more accurate over
time rather than staying
fixed, is, to me, the real
frontier of predictive
healthcare. It’s a harder
engineering problem than
population benchmarking,
but it’s the only version of
prediction that actually
respects how different one
person’s normal is from
another’s.
Where this goes next
This is the territory I’ve
spent the last few years
building in, on two
different fronts. Through
NeuroX, our neurofeed-
back clinics, we’ve seen
firsthand how continuous
neural monitoring can
catch patterns in condi-
tions like ADHD, stress
and insomnia long before
they’d otherwise surface in
a conversation with a
clinician. And through
Neve, we’ve been applying
the same underlying
philosophy to elite
athletes: fusing neural,
autonomic and behav-
ioural data into an
individual baseline, so a
divergence from someone’s
own normal shows up as a
signal worth acting on,
rather than getting lost in
a population average.
Different contexts, same
conviction: the earlier and
more personal the signal,
the more useful it
becomes. I don’t think the
endpoint of this shift is a
world of anxious self-
quantification, where
everyone is drowning in
numbers they don’t know
what to do with. Quite the
opposite. The best
predictive systems will do
more interpreting and less
reporting, turning a wall of
raw data into something
closer to a sentence a good
clinician or coach might
say to you: you seem more
fatigued than usual this
week, and it’s showing up
before you’d notice it
yourself. That’s the real
promise of predictive
healthcare: not more data,
but earlier, more personal,
more human insight from
the data we’re already
collecting. The clinics of
the future won’t just be
places you go when
something’s wrong.
Increasingly, they’ll be
systems working quietly in
the background of daily
life, occasionally tapping
you on the shoulder before
you’d have thought to ask.
Having sat on both sides of
that transition, as a
clinician reading signals
after the fact and now as
someone building systems
to read them before the
fact, I’m convinced this is
one of the most conse-
quential shifts healthcare
will go through in the next
decade. Not because the
technology is dramatic, but
because it finally lets medi-
cine ask the question it
was always meant to ask:
not “what happened?” but
“what’s about to?”
Anoop
Antony is a
neuroscientist
and founder
& CEO of NeuroX and Neve
Intelligence. Combining
experience across clinical
neuroscience, academic
research, and
neurotechnology, he
develops intelligent health
technologies that integrate
brain, physiological, and
behavioural data to
transform how health is
measured, understood, and
managed.
The best predictive systems
will do more interpreting and
less reporting, turning a wall of
raw data into something closer
to a sentence a good clinician
or coach might say to you: you
seem more fatigued than usual
this week, and it’s showing up
before you’d notice it yourself”
“
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THE GOOD/
Some lucky teens are earning fortunes as influencers as soon as they master the art of
holding a phone and for some that will set them up for life, but for the majority they are
still going to need a regular form of income after they leave school, so, what should they
do? Go to university? Get a job? Start their own business? Or something else?
THE BAD/
For those who choose uni, they are looking at graduating with approximately £47,900 of
student debt and for those who decide to start their own business, according to Experian
analysis of UK company data, that could be a disastrous choice as 50% of all start-ups will
fail within three years.
Nobody Told Us
About Franchising -
and That’s Costing a
Generation
It’s an indisputable fact that the age young people are going into
business is getting younger and younger.
THE UGLY/
Then there’s the ones who
won’t get jobs at all. The youth
unemployment rate currently
sits at 16.2% for ages 16 – 24 ,
the highest it has been for over
a decade and most worryingly,
the number of young people
not in Employment, Education
or Training (NEET) has hit
over a million people for the
first time since 2013.
THE SOLUTION/
But the good news is, there is a
safer way for young people to
be successfully self-employed,
but it remains one of the UK’s
most untold and
misunderstood success stories.
BUSINESS FORMAT FRANCHISING
/
Put in its simplest terms,
franchising is when a person
buys the rights to run a branch
of a national business in their
local area; but rather than
simply being a manager, they
physically own the business.
Yes, they have to follow a
proven model on how to run it,
but how successful it is, how
they interact with their
customers, how they build
their position in their local
community, how large they
build it, is all entirely up to
them. In return they are taught
everything they need to know
to run the business, from
marketing and accounts to
sales and employing staff. In
the majority of franchises, no
experience in the field is
necessary, age is not a barrier
and financial help is often
available.
LOW FAILURE RATE/
One of the best, yet least talked
about aspects of franchising is
that, according to our most
recent survey in October 2024,
S/BFA
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August 2026 / ENTREPRENEUR.COM /
sponsored by NIC Local, franchise
businesses have a less than 6%
commercial failure rate and have done
for over 20 years a figure that is
unheard of in other business sectors.
GETTING ON THE RADAR/
So how do we get franchising on these
entrepreneurial young people’s radars,
so they know there are other options
other than becoming an influencer,
going to university or simply ‘getting a
job.’ We believe it starts at school.
MEMBER POLL/
In June 2026 we asked our members
‘Should franchising be taught as part
of formal education?’ 120 people
responded and of those who did,
98.5% of them said yes, they thought
it should be taught in either school,
college/university or both.
LACK OF KNOWLEDGE/
Heather Alexander, a franchisee
business partner of Swimtime in
Edinburgh admitted; “I was 45 before
I understood franchising, as no one
had explained it to me. If I had known
earlier, I would have gone into
franchising instead of doing the job I
was in. I get more satisfaction, and I
can work around my day to suit my
life.”
NO CAREER PATH/
Georgia Pennington, a franchisee with
domiciliary care company Home
Instead agrees, saying: “I left school at
16 and joined the British Army
because I wasn’t sure what career path
I wanted to pursue. Providing young
people with the chance to learn about
running their own business,
franchising, and alternative career
paths, would give them a broader
range of options and help them make
more informed decisions about their
future.”
NO BUSINESS BACKGROUND/
“To be honest I had no idea about
franchising until I bought my own,”
said Manjula Halai owner of a Mini
First Aid franchise in Southport,
Wigan and Leigh. She continued: “I
am not from a business background at
all. However, touching on the subject
at college would have been beneficial.”
THE DEGREE GAP/
Even doing a business-related degree
at university isn’t a guarantee of
learning about franchising. Jessica
Bonnard founder of the Language for
Fun franchise admitted: “My degree in
marketing from Lancaster University
was a great experience but left me
ill-equipped to work in, let alone run,
an SME. If I had known about
different options, I’m sure I would’ve
been attracted to the idea of
franchising at that point.”
LACK OF RECOGNITION/
Many who work in the industry are
also unhappy at the level of exposure
franchising gets in the UK, despite
making a significant contribution to
the UK economy. Jo Styles, CCO at
SmartPA said: “Franchising
contributes £19.1 billion to the UK
economy and employs hundreds of
thousands of people, yet it gets
minimal mention in most business
courses. Closing that gap in education
could open doors for a generation of
entrepreneurs, who want the security
of a proven model alongside the
ambition of running their own
business.”
A PARENT’S VIEW/
Kate Dilworth, associate director of
network development at the Right at
Home franchise echoed the view of
many parents who work in the
industry: “Franchising is a fantastic
springboard for driven young people
with business ambition. Raising the
required investment is often cited as a
barrier, but joining an established
brand and following a proven model
should encourage confidence in
potential investors. Personally, I’d
rather support my child to raise the
finance to grow their own business
than see them encumbered with
university debts that carry no
guarantee of a job after graduation.”
PUTTING IT INTO ACTION/
In response to the poll and the many
comments left, the BFA are developing
a resource pack for members to deliver
lessons about franchising in their local
schools, colleges and universities. The
pack will include lesson plans, video
testimonials and fact sheets,
developed by the BFA, to help put
franchising on younger people’s radars
at a crucial time. CEO of the BFA Pip
Wilkins QFP said: “We know
franchising isn’t a sexy subject, but for
young people these days, making
money definitely is. We’re not
expecting them all to rush out and buy
a franchise when they leave school, but
we’d like them to at least know
franchising exists, to be introduced to
the concept and to understand that
safer, supported self-employment is an
option for them as they consider their
career options.”
Pip Wilkins, CEO, The BFA
(British Franchise
Association)
But the good news is, there is a safer way for
young people to be successfuly self-employed,
but it remains one of the UK’s most untold and
misunderstood success stories”
“
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S/Purpose
M
ichalis Papadakis did not
set out to build an artificial
intelligence (AI) company.
He set out to solve a
healthcare problem. His journey
from Oxford research to building
an international health
technology company has
reinforced a lesson familiar to
many founders: innovation is only
the beginning. Lasting
businesses are built around
purpose, evidence and the ability
to adapt.
For many entrepreneurs, the
starting point is a market opportu-
nity. For Papadakis, it was a
clinical problem that could not be
ignored. After more than two
decades working within Oxford’s
academic and research ecosystem,
his career had been shaped by a
single question: how can innova-
tion close the gap between medical
capability and patient outcomes?
When he arrived in Oxford,
Papadakis joined the university as
an academic and became involved
in stroke research through the
Oxford Stroke Laboratory,
exploring how new approaches
could help transform the way
patients are diagnosed and
treated.
Stroke is a race against time.
Although life-saving treatments
exist, many patients still miss out
because diagnosis and treatment
decisions can be delayed, particu-
larly when specialist expertise is
not immediately available. That
gap between what medicine can
achieve and what patients receive
became the foundation for
Brainomix, the Oxford-based
healthcare technology company
Papadakis co-founded. “The idea
back then, and what drove me and
The Founder’s Formula
How Michalis Papadakis built Brainomix by putting the problem before the technology
by PATRICIA CULLEN
→ Michalis Papadakis,
CEO and Co-Founder at
Brainomix
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August 2026 / ENTREPRENEUR.COM /
the other co-founders to
create Brainomix, was
starting from the clinical
unmet need,” says Papada-
kis. “How do we use
innovation? How do we use
AI? How do we ultimately
develop a technology that
helps frontline clinicians
with diagnosis and
treatment decisions?” For
Papadakis, this principle
has remained central to the
company’s journey.
Brainomix was not built
around AI as an end in
itself; it was built around
solving a healthcare
challenge. “The technology
was a means to an end, and
the end is the clinical
unmet need,” he says.
That philosophy has guided
Brainomix through more
than a decade of develop-
ment, taking it from an
academic spin-out into an
international medical
technology company.
Today, its AI-powered
imaging solutions are used
across hundreds of
hospitals, supporting
clinicians in analysing
patient scans and making
faster, more informed
treatment decisions.But for
Papadakis, the company’s
biggest achievement is not
simply developing
advanced technology - it is
proving that the technology
delivers meaningful
impact. “One of the most
important things we have
achieved is evidence,” he
says. “We don’t just claim
that we are improving
patient care, but we can
back it up with hard
evidence.” That evidence-
first approach has become
a defining principle of how
Papadakis believes
founders should build,
particularly in complex
industries such as health-
BE VERY CLEAR ON YOUR VISION, ON YOUR ROADMAP AND ON YOUR
PATHWAY, BUT ALSO LISTEN, LEARN AND ADAPT”
care. Innovation cannot rely
on promise alone; it must
demonstrate value to
regulators, clinicians and
healthcare systems before it
can achieve widespread
adoption. “Scientific rigour
is a driver. It is a must,” says
Papadakis. “Ultimately, the
evidence is what convinces
healthcare systems to create
a budget.”
For founders, particularly
those building deep
technology companies, this
is one of the biggest lessons:
a great idea is only the
beginning. Turning
innovation into a sustain-
able business requires
proving that it creates
measurable value. The
challenge, however, extends
far beyond the science.
Scaling healthcare technol-
ogy means navigating }}
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regulation, procurement
and the complex realities
of large healthcare
systems. Papadakis
believes the UK has
significant advantages,
particularly through its
world-class research
institutions, access to
talent and investors, as
well as growing expertise
in health technology.
Brainomix has benefited
from being part of the
Oxford ecosystem,
bringing together special-
ists across artificial
intelligence, medicine and
engineering. “Being based
in Oxford and being a
spin-out from the univer-
sity, it is a privilege,” he
says. “We have access to
high calibre talent and
expertise to ensure that
what we are developing is
technologically robust and
clinically relevant.”
However, he believes the
journey from breakthrough
innovation to widespread
adoption still needs to
become easier for compa-
nies operating in health-
care. “The thing that is
missing is having an
end-to-end pathway from
regulatory clearance to
deployment and ultimately
to reimbursement and
procurement,” he says.
For entrepreneurs, this
highlights a reality that is
often underestimated:
building a healthcare
company requires
understanding not only the
technology, but also the
systems and people that
determine whether that
technology creates real
impact. Another important
lesson from Brainomix’s
journey has been building
trust around artificial
intelligence. When the
company began more than
a decade ago, AI in
healthcare was still met
with uncertainty, with
some clinicians concerned
that technology could
replace rather than
support medical expertise.
Papadakis says the
company’s role was to
demonstrate a different
vision. “The purpose of this
technology is not to replace
a physician, but to assist
and augment them,” he
says. That belief has
shaped how Brainomix
approaches product
development. For Papada-
kis, even the most
advanced technology will
fail if the people using it do
not trust it or cannot easily
integrate it into their daily
work. “One lesson that was
underestimated when we
started is the importance
of how this technology is
presented to the physi-
cian,” he says. “The user
interface, the interaction
between the physician and
the machine, is as
important as perfor-
mance.” It is a lesson that
extends far beyond
healthcare. For founders
building technology
companies, success
depends not only on what
a product can do, but on
whether people under-
stand it, trust it and can
use it effectively.
Looking ahead, Papadakis
sees AI playing a transfor-
mative role in creating
more personalised
medicine. The next
generation of healthcare
technology will combine
different sources of
information - from
medical imaging and
clinical data to biomarkers
and genetics - to deliver
more precise insights and
support better treatment
decisions. Brainomix is
already expanding beyond
stroke, applying its
technology to other
serious conditions where
earlier diagnosis could
significantly change
patient outcomes. “It is
extremely promising,” says
Papadakis. “The pace and
timing is unclear, but it
will be a game changer.”
After more than a decade
building a company at the
intersection of science,
medicine and technology,
Papadakis’s advice to
aspiring entrepreneurs
comes back to one
principle: purpose. “Be
clear on why you are doing
what you are doing,” he
says. For Papadakis, that
clarity of mission is what
allows founders to navigate
the uncertainty and
challenges of entrepre-
neurship. “Technology is
not the end product. It is a
tool to solve a real clinical
problem.” But purpose
must be matched with the
ability to evolve. Building a
lasting company requires
conviction in the problem
being solved, while
remaining open to
changing how that
solution is delivered. “Be
very clear on your vision,
on your roadmap and on
your pathway, but also
listen, learn and adapt,” he
says.
S/Purpose
Page 63
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Why the UK’s Biggest
Innovation Challenge Isn’t
Talent - It’s Adoption
Innovation Needs an Ecosystem
For founders, the biggest challenge is
rarely the idea itself. Building a
breakthrough product is only the first
step; getting investors, regulators,
institutions and customers to trust and
adopt it is where many companies
struggle. Wallace argues that successful
innovation depends on the infrastruc-
ture around the technology - trusted
data, common standards, effective
governance and collaboration between
organisations that may never have
worked together before. That is where
CFIT aims to play a role. Rather than
acting as another regulator, the
organisation positions itself as the
“connective tissue” between government,
regulators, investors, established
institutions and start-ups. Its role is
deliberately focused and time-bound:
bringing the right players together to
solve barriers that individual businesses
cannot tackle alone. “We’re not a
permanent market actor,” Wallace says.
“We’re creating the blueprints, gover-
nance structures and proof-of-concept
work that gives markets confidence to
adopt innovation.” The approach has
clear parallels for healthtech and biotech
founders, where scaling often requires
alignment between start-ups, regulators,
healthcare providers and investors. A
technology may be scientifically viable,
but without trust across the wider
ecosystem, adoption can remain out of
reach.
Confidence Attracts Capital
Access to funding remains one of the
biggest frustrations for UK entrepre-
neurs. Wallace believes founders often
T
he UK has no shortage of breakthrough ideas. The
challenge is turning those innovations into businesses
and technologies that reach the market and create
real-world impact. For Anna Wallace, CEO of the Centre
for Finance, Innovation and Technology (CFIT), the
barrier is not talent or technology - it is translation.
“The UK has incredible science, technology and
entrepreneurs,” she explains. “The challenge is organising markets
so innovation can be adopted at scale.” That challenge is particularly
relevant for healthtech and biotech founders, where regulation,
investment and trust often determine whether a promising idea moves
beyond the lab. Established by HM Treasury three years ago, CFIT was
created to tackle these systemic barriers by bringing together industry,
regulators and government to help innovation reach the market.
S/Finance
Great science is everywhere, but bringing discoveries to market remains the hard part
by PATRICIA CULLEN
→ Anna Wallace,
CEO of the Centre
for Finance,
Innovation and
Technology (CFIT)
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misunderstand what
investors are actually
backing. “Investors aren’t
just funding innovation,”
she says. “They’re funding
confidence that it can
scale.” That insight has
significant implications for
highly regulated industries
like biotech and healthtech.
Venture capital firms are
naturally more cautious
when regulation is
uncertain. “If an investor
has the choice between a
regulated health technology
and an e-commerce
platform using similar
technology, they’ll often
choose the less regulated
opportunity because the
pathway to scale is clearer.”
This is where regulators
can play a surprisingly
important role. Wallace,
who previously established
the Financial Conduct
Authority’s Innovation Hub
and Regulatory Sandbox,
argues that regulators don’t
simply enforce rules - they
influence investor confi-
dence. Greater regulatory
clarity, proportionate
oversight and early
engagement with innova-
tors can reduce uncertainty,
making capital more
willing to flow into complex
sectors.
The Hidden Reason
Businesses Miss Out on
Finance
Perhaps the interview’s
biggest surprise comes
from CFIT’s research into
SME lending. Every year,
around 700,000 SME
lending applications fail,
representing an estimated
£90bn economic cost to the
UK. However, Wallace says
the issue isn’t necessarily a
lack of available capital.
CFIT’s research found that
65% of declined businesses
had readily fixable issues
affecting lender confidence.
Many of these problems
have little to do with the
quality of the business
itself. Late filing of
accounts, excessive reliance
on overdrafts and missed
supplier payments all create
negative signals within
financial systems, even
when businesses have
strong products and
commercial potential. The
organisation estimates that
improving these areas could
help around 200,000
businesses gain access to
approximately £5bn in
additional lending. For
healthtech and biotech
founders - many of whom
understandably focus
almost exclusively on
science and product
development - this serves as
an important reminder that
financial readiness matters
just as much as technical
excellence. “The financial
data around your business
is incredibly important,”
Wallace says. “Not all
entrepreneurs are focused
on it because they’re
focused on their product.”
Why Sandboxes Matter
Wallace is widely recog-
nised for creating the FCA’s
pioneering Regulatory
Sandbox, a model that has
since been adopted
internationally. Its purpose
wasn’t to relax regulation,
but to help regulators
understand emerging
technologies before
imposing rules. Rather than
forcing companies to wait
years for policy to evolve,
innovators could test
products with real custom-
ers under regulatory
supervision. “It changes the
regulator’s understanding,”
Wallace explains. “Instead
of comparing something
they know against some-
thing they don’t, they gain
evidence and confidence.”
The principle translates
directly to healthtech. Much
like clinical trials allow
healthcare innovations to
demonstrate safety and
effectiveness before
widespread adoption,
regulatory sandboxes
enable emerging technolo-
gies to prove their value in
controlled environments.
Wallace believes future
innovation ecosystems will
increasingly rely on
collaborative testing
between regulators,
established organisations
and start-ups rather than
expecting founders to
navigate complex systems
alone.
Another major lesson from
financial services is the
power of data sharing. Data
infrastructure is becoming
as important as the
technology itself. Wallace
points to Open Banking as
an example: its success
came not just from new
products, but from creating
trusted frameworks for
sharing data securely. She
believes the same principles
will be vital in healthtech,
where interoperability and
patient data remain major
challenges. “The success
wasn’t the technology,”
Wallace says. “It was the
governance, trust and
common standards
underneath it.”
Wallace’s message to
healthtech and biotech
founders is clear: break-
through technology alone is
not enough. The companies
that succeed will be those
that understand the wider
systems around them -
from investors and
regulators to healthcare
providers and customers.
The UK has no shortage of
scientific ambition; the
challenge now is building
the trust, infrastructure and
collaboration needed to
turn that ambition into
lasting impact. In the next
era of innovation, the
winners may not simply be
those with the most
advanced technology, but
those best able to bring an
entire ecosystem with them.
“Investors
aren’t just
funding
innovation,
they’re
funding
confidence
that it can
scale
Page 66
66 / ENTREPRENEUR.COM / August 2026
AI Won’t Transform
Healthcare -
Leaders Will
by EVELYN OKPANACHI
A
rtificial intelligence is often
presented as the next great
transformation in
healthcare. From clinical
decision support and predictive
analytics to automated administration
and AI-powered service desks, its
potential is significant. However, my
experience leading complex digital
transformation across the NHS has
reinforced one central truth: AI will
not transform healthcare on its own.
Leaders will. Healthcare organisations
are under increasing pressure to
improve patient outcomes, enhance
staff experience and deliver more
efficient services within significant
financial and workforce constraints.
In response, many organisations are
racing to procure the latest AI
technologies. Yet buying an advanced
tool is not the same as achieving
transformation. Technology creates
value only when it is supported by
strong leadership, effective
governance, reliable data, capable
teams and a clear understanding of
the problem it is intended to solve. I
have seen this through programmes
involving electronic patient record
consolidation, infrastructure
integration, service management
transformation and the
implementation of an AI-powered
chatbot within an NHS IT service
desk. In each case, technology was
only one part of the journey. The more
challenging work involved aligning
different organisations, systems,
processes and cultures around a
shared purpose. Implementing an AI
chatbot, for example, is not simply a
matter of connecting a tool to a service
management platform. Leaders must
determine which requests the chatbot
should resolve, how it will access
accurate knowledge, when issues
should be escalated to human agents
and how success will be measured.
They must also address information
governance, cybersecurity,
accessibility, equality, workforce
impact and user confidence. Without
this foundation, AI may simply
automate inefficient processes,
reproduce poor-quality information or
introduce new risks at greater speed.
Effective leadership begins with
people and outcomes, not technology.
Leaders must ask whether a proposed
solution addresses a genuine problem,
improves staff or patient experience
and supports organisational priorities.
They must establish clear
accountability and governance to
ensure that innovation remains safe,
ethical, transparent and measurable.
Cross-functional collaboration is
equally important. AI cannot be
owned solely by digital or IT teams.
Successful adoption requires clinical
leaders, operational services,
information governance,
cybersecurity, finance, workforce
teams, suppliers and end users to
work together. Each brings a different
perspective on value, risk and
practical implementation. This is
particularly important in healthcare,
where a technical decision can affect
clinical pathways, staff
responsibilities, patient
communications and business
continuity. Strong leaders create the
conditions for these
interdependencies to be identified
early rather than discovered after
implementation. The workforce
must also be taken on the journey.
Concerns about AI replacing jobs,
reducing professional judgement or
creating additional workload should
not be dismissed as resistance to
change. They are legitimate
questions about trust, accountability
and skills. Leaders must respond
through honest communication,
meaningful engagement and
co-design. Staff need to understand
why AI is being introduced, how
decisions will be made and how their
expertise will shape the solution.
Training should also help people
understand how to challenge AI
outputs and recognise when human
intervention is required. Ultimately,
the greatest advantage in health
technology will not belong to the
organisation that purchases the
newest AI product first. It will
belong to the organisation that can
govern innovation responsibly, build
strong foundations, mobilise
multidisciplinary teams and
translate technology into measurable
improvements for patients and staff.
AI can accelerate change, but it
cannot provide purpose, judgement,
courage or accountability. Those
remain leadership responsibilities.
Healthcare will not be transformed
by algorithms alone, but by leaders
who ensure that technology works
for people.
Dr Evelyn Okpanachi is a health
technology and digital transformation
specialist with over 20 years’ experience
leading complex NHS programmes, AI
innovation and large-scale
organisational change.
‘T/Technology
→ Dr. Evelyn
Okpanachi,
co-founder
of Royal
Leadership
Consults
Page 67
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Sit your best.
Everybody sits.