Entrepreneur UK, October 2024
Page 1
ENTREPRENEURS LEADING
WITH DYSLEXIA/ DASH Water
CEO Alex Wright P.64
FROM PAYE TO CEO/
Employee turned
entrepreneur P.18
A SMARTER APPROACH TO
STARTUP SUCCESS/ Smarter
Britain’s CEO Kevin Gaskell P.24
October 2024 / Entrepreneur.com
UNITED KINGDOM
ANTONY JENKINS,
former CEO of
Barclays and
founder of 10X
Banking
ON
BANKING
CHANGE
PIONEERING THE
FUTURE OF FINANCE
WITH A LEGACY OF
CHANGE
P.12
ANTONY
JENKINS
10X BANKING CEO
Page 2
BOLD
FOR THE
BOLD
UNITED KINGDOM
Page 3
Contents/October 2024
P.12
Banking
on
Change
10X Banking CEO
Antony Jenkins is
pioneering the future of
finance with a legacy of
change
FEATURES
← ANTONY with
his wife and
Chief Impact
Officer at 10x
Banking ,
AMANDA
JENKINS.
Page 4
DOWNLOAD
YOUR DIGITAL
EDITION
HERE
UNITED KINGDOM
Out now in the UK
Page 5
5
October 2024 / ENTREPRENEUR.COM /
37 Turning Failure Into Fuel
Serial entrepreneur MIKE GREENE shares
lessons on harnessing setbacks for
growth
40 The Myth of Co-Founders
The story of how NADER ALSALIM
went from the fast-paced world of
investment banking at Goldman Sachs
to tackling one of the most personal
challenges in healthcare—fertility.
‘TREPONOMICS
IN THE LOOP
Contents/October 2024
8 Learning Business
JOSEPH VALENTE’S journey from
hardship to triumph and why
mastering business fundamentals
is key to entrepreneurial success.
18 From PAYE to CEO
How to make the transition from a
steady paycheck to the dynamic
world of entrepreneurship
50 Smarter Approach to
Success
KEVIN GASKELL’S vision for
empowering entrepreneurs and
making business success within
reach.
BUSINESS
UNUSUAL
STARTUP
SPOTLIGHT
FEATURES EDITOR Patricia Cullen
patricia.cullen@bncb2b.com
CEO Wissam Younane
wissam@bncpublishing.net
MANAGING DIRECTOR Rabih Najm
rabih@bncpublishing.net
ART DIRECTOR Simona El Khoury
EDITORIAL TEAM
Tamara Pupic,
Aalia Mehreen Ahmed
MEDIA SALES MANAGER
Olha Kovalova olha.kovalova@bncb2b.com
REGIONAL DIRECTOR
Andy B. andy@bncb2b.com
CONTRIBUTING WRITERS
Louise Macnab, Eldar Tuvey, Mike Greene,
Nader AlSalim, Alex Wright
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UNITED KINGDOM
30 Nailing VC Investment
Key strategies to win over
investors, prove your market
fit, and secure the funding your
startup needs to thrive.
56 The Top 10 Most Active
Venture Capital Firms in the
UK Today
It wont’ come as a surprise that
every last one of these TOP 10 VC
FIRMS are headquartered in London.
66 Becoming an
Unstoppable Entrepreneur
How dyslexic thinking helped spark
a global drinks brand.
→ KAT WELLUM-KENT,
the founder of
Fractional Finance, a
company offering
strategic financial
growth services for
tech startups and
scale-ups. p18
Page 6
6 / ENTREPRENEUR.COM / October 2024
Editor’s Note/
NAVIGATING THE ENTREPRENEURIAL
LANDSCAPE TOGETHER
Welcome back to the second edition of Entrepreneur United Kingdom
W
e’re excited to welcome you to the second
issue of Entrepreneur United Kingdom, as
we continue our journey into the vibrant
and ever-evolving world of entrepreneurship.
This issue’s cover story features an
exclusive interview with Antony Jenkins,
founder of 10X Banking and the former
Barclays boss who urges entrepreneurs to embrace new
thinking, drive transformative innovation, and leverage
technology for lasting success. It’s a must-read for
entrepreneurs seeking bold insights on using tech and
innovation to disrupt industries and fuel growth.
We also delve into the world of venture capital (VC)
with expert advice from industry leaders like Stuart
Ferguson, Investment Partner at Sustainable Ventures,
and Julie Cunningham, founder and CEO at Portend.
Their top tips on securing VC investment will guide
you through the process and help you put your best
foot forward in front of investors.
In another must-read feature, we pick the brains of
The Apprentice winner and multi-million-pound
founder Joseph Valente, who passionately hammers
home why mastering the art of ‘learning business’ is
crucial to long-term success. And if that’s not enough
motivation, business turnaround expert Kevin Gaskell
shares his empowering strategies to make business
success attainable for entrepreneurs everywhere.
You’ll also hear the inspiring stories of individuals
who made the leap from employee to CEO, as they
share how they took control of their futures and built
thriving enterprises. Entrepreneurs like Deirdre
O’Neill, co-founder and Chief Commercial & Legal
Officer at Hertility, and Oliver Cookson, founder of
MyProtein, reveal how they turned hobbies and
passions into business wins. These are the stories that
prove entrepreneurial success can come from the most
unexpected places.
And, in a powerful reflection on failure, serial
entrepreneur Mike Greene explores why it’s often not
the end, but a fresh opportunity to innovate. Nader
AlSalim, founder & CEO at Gaia, challenges one of the
biggest myths in entrepreneurship—do you really need
a co-founder to succeed? His take might surprise you.
As always, we are dedicated to bringing you the best
insights, stories, and advice to inspire and empower
your entrepreneurial journey. Thank you for joining us
as we continue to grow and learn together.
Patricia Cullen
Features Editor, Entrepreneur United Kingdom
Page 7
Page 8
Learning business with Joseph
Valente
Joseph Valente’s journey from hardship to triumph and why mastering business
fundamentals is key to entrepreneurial success. by PATRICIA CULLEN
IMAGES COURTESY JOSEPH VALENTE
→ JOSEPH VALENTE is
the founder of Trade
Mastermind.
8 / ENTREPRENEUR.COM / October 2024
Page 9
9
October 2024 / ENTREPRENEUR.COM /
"T
he number one thing that every
entrepreneur needs to do is to
learn is the fundamentals of
business. An idea is not enough.”
Joseph Valente - winner of The
Apprentice - the British business-
styled reality game show, and
self-made millionaire, reveals how
mastering business fundamentals propelled him
from a tough upbringing to the helm of the UK’s
largest boiler installation company. Discover his
blueprint for success and learn why
understanding business basics is crucial for any
entrepreneur.
Valente reveals a classic rags-to-riches story that
is a testament to his unwavering determination
and sharp business strategies.
“Entrepreneurship is about problem solving,
money was my problem, and so I needed to learn
how to make it.”
HUMBLE BEGINNINGS…
Valente’s early years were
tough. His mum worked
multiple jobs to put food on the
table, and money was scarce.
While other children got
whatever they wanted, he had
to figure out how to make his
own money.
Revealing his entrepreneurial
spirit early on, Valente had a
talent for spotting opportunities
and making money from them.
By the time he was six, he was
already hustling in the
playground, selling stickers,
Pokémon cards, and whatever
else was popular.
A few years later, he left
school at age 14 and
completed a plumbing
apprenticeship. At 22, the
entrepreneur was already
making strides, launching
his own plumbing
business. By the age of
29, he had transformed it
into the UK's largest
independent boiler
installation company,
employing 100 people
across major cities.
Valente’s philosophy is
simple: “If you put
yourself out there and go
for it, you can achieve
anything that you put
your mind to.” And with a
net worth of $26 million
and counting, the proof is
in the pudding.
WINNING THE
APPRENTICE…
Valente won The
Apprentice in 2015. It
was the entrepreneurs
intense, hands-on
training ground for
mastering business.
It was a game-changer,
giving him “huge
confidence and self
belief.” Being able to
pitch confidently in front
of a billionaire and a
boardroom was like an
apprenticeship in building
a business.
“You can teach
someone a wealth
blueprint or a success
blueprint, but if they don't
believe they can achieve
it, then they're never
going to execute on the
roadmap,” he says.
Valente's confidence
was challenged in several
areas—marketing, sales,
team management, and
project coordination. It
was during this time he
came to an important
realisation: while many
entrepreneurs start
businesses because
they're great at their craft,
they often lack the skills
to actually run a business.
And that’s where the real
opportunity lies.
RISKY BUSINESS
Lord Alan Sugar, the
British business tycoon
and host of The
Apprentice invested
£250,000 in Valente’s
boiler installation
company, ImpraGas.
Reflecting on his
publicised fallout with
Sugar and the eventual }}
→ JOSEPH VALENTE and
his Trade Mastermind
team celebrating their
first £1m in monthly
sales
Page 10
10 / ENTREPRENEUR.COM / October 2024
B/The Big Story
sale of the company, Valente takes a
philosophical view, stating that
“everything happens for a reason”
and “you don’t know what you don’t
know.”
“I wasn't naive, I grew things my
way. I knew there was a big risk of
either getting super rich or going
bust. I was conscious of the
potential of both of the outcomes.
And it went wrong.”
However, according to Valente, one
bad business doesn't make you a
bad businessman.
This experience highlighted a key
problem: many business owners
start out skilled in their trade but lack
business acumen. The transition
from tradesman to businessman is
notoriously difficult, with many
failures rooted in inadequate
preparation. However, with proper
education and knowledge from the
beginning, achieving business goals
can become significantly easier.
“When I exited ImpraGas, I realised
that I was a tradesman that built a
business. And I'd learned business
skills along the way,” he says.
This gap in the mind (and market),
coupled with the observation that
many others faced similar
challenges—people eager to grow
their businesses but either failing
due to a lack of knowledge or
hesitating to start because of it --
gave rise to Valente’s second
business, Trade Mastermind, in
2020.
This training company helps
businesses scale by guiding them
through the transition from
technician to business owner,
covering essential fundamentals
such as sales, marketing,
operations, finance, cash flow, and
profit margins.
“With 5.4 million businesses in the
UK, many run by technicians like
hairdressers, accountants, and
dentists who lack core business
skills, there’s a significant
opportunity to reduce failure rates
through training and education,” he
says.
Introducing the 12 steps to
building a business—covering
company structure, business
planning, strategy, marketing, sales,
operations, finance, HR,
recruitment, supply chain,
management information, and exit
strategy—Valente hopes to do just
that.
MORE THAN AN IDEA
To rejuvenate the UK economy, it is
essential to empower businesses
with the skills and tools needed.
By the age of 34, the entrepreneur
had already founded two
companies, each valued in the eight
figures. This impressive achievement
underscores a crucial point: as the
UK government addresses broader
economic challenges approaching
2025, it is entrepreneurs like Valente
who will drive real change.
As an entrepreneur, pitching
yourself, your product, and your
brand is just the beginning. Equally
important is mastering the intricacies
of operations, finance, and cash
flow. To truly succeed in running a
business, you need to excel in all
these areas.
“Anyone can start a company, but
the statistics show that 60% of
businesses fail within the first 10
years,” Valente warns.
Drawing a comparison to allowing
every 16-year-old to drive without a
licence, the businessman argues
that such an approach would
inevitably lead to widespread
accidents. Similarly, he questions
why we permit millions of people to
SUCCESS ISN’T JUST ABOUT
HAVING A GROUNDBREAKING
IDEA—IT’S ABOUT
MASTERING THE ‘GAME OF
INFORMATION.”
“
→ JOSEPH VALENTE
and ANT MIDDLETON,
best selling author of
Military Mindset and
leadership expert.
Page 11
11
October 2024 / ENTREPRENEUR.COM /
start businesses without fundamental
business skills and then accept high
failure rates as an inevitable outcome.
“To succeed long-term, you need to
understand business fundamentals
and have strong business acumen.
An entrepreneur who combines
problem-solving skills, innovation,
and core business knowledge can
thrive in any environment.”
Valente offers the solution - his
program provides entrepreneurs with
the essential tools and strategies to
scale their businesses to seven
figures.
“The secrets of the rich have been
acquired by the rich and some want
to keep it to themselves, others want
to share it, and these are the 12 pillars
that we teach in our 7-Figure
Business Builder.”
SCALING TO SUCCESS
After building two eight-figure
companies by his mid-thirties, Valente
is setting his sights even higher. His
next ambition? To forge A £1 billion
training empire that will reshape the
landscape of business skills in the
UK.
Valente underscores a crucial
lesson for aspiring entrepreneurs:
success isn't just about having a
groundbreaking idea—it's about
mastering the "game of information."
To thrive, business owners must not
only innovate but also understand
the intricacies of building and scaling
a business.
He is resolute in his vision. “I will
create a billion-pound training
company that will empower the 5.4
million businesses in the UK,” Valente
declares. “Together, we will generate
hundreds of billions of pounds for the
UK economy. And then when I'm
done with that in the next couple of
years, I'll move on and do it across
the globe.”
With a track record of success and
an unwavering commitment to
Improving business expertise,
Valente's next chapter promises to be
nothing short of transformative.
→ The 2015 Apprentice winner is an accomplished
entrepreneur who has leveraged his victory to launch
a successful business career.
“ONE BAD BUSINESS
DOESN’T MAKE YOU A BAD
BUSINESSMAN.”
Page 12
12 / ENTREPRENEUR.COM / October 2024
→ ANTONY JENKINS,
former CEO of
Barclays and founder
of 10x Banking .
ON
BANKING
CHANGE
PIONEERING THE
FUTURE OF FINANCE
WITH A LEGACY OF
CHANGE
by PATRICIA CULLEN
ANTONY
JENKINS
10X BANKING CEO
Page 13
13
October 2024 / ENTREPRENEUR.COM /
Page 14
“WHEN WE TALK
ABOUT 10X, WE
MEAN MAKING
BANKING TEN
TIMES BETTER,
NOT JUST A LITTLE
BIT BETTER.”
I
n the ever-evolving landscape of fintech, few
stories resonate like that of Antony Jenkins. As the
founder of 10x Banking, a company focusedon
transforming the banking experience through
technology, and former CEO of Barclays, Jenkins’
journey from a stalwart of traditional banking to a
trailblazer in financial technology embodies a
remarkable pivot. His path offers invaluable
insights for aspiring entrepreneurs and established
industry leaders alike.
Bridging the old and the new
Jenkins’ shift from the corridors of Barclays where
he served as CEO from August 2012 until July
2015, to the forefront of fintech wasn’t just a career
change - it was a revolution in thinking and
highlights a crucial lesson for aspiring entrepre-
neurs.
“Entrepreneurs really need to think about the
world in a different way, “ he says. This mindset
shift can unlock new opportunities and drive your
journey forward.
Reflecting on his extensive career in the financial
services sector, Jenkins emphasises the impact of
outdated technology on his impetus to innovate.
“In my previous career, I was continually struck by how
poor the technology was,” Jenkins reveals. “It impeded my
ability to serve customers, utilise data, and drive down
costs effectively.”
This frustration with the limitations of traditional
systems inspired his transition to entrepreneurship. For
Jenkins, the key to disrupting the financial system lies in
understanding the problem, exploring innovative solu-
tions, and aiming for transformative rather than incre-
mental improvements.
“When we talk about 10x, we mean making banking ten
times better, not just a little bit better,” he asserts. “If your
solution is only marginally better than existing options,
why would anyone choose it?”
Navigating the transition
Jenkins recognises that transitioning from a high-profile
position at Barclays to starting his own venture presented
both familiar challenges and new experiences. This
transition not only required him to adapt his extensive
corporate experience to a more dynamic environment but
also demanded a willingness to embrace uncertainty.
“Running any business involves developing a product,
creating market fit, acquiring customers, and managing
resources,” he notes. “These elements are fundamental
whether you’re leading a massive corporation or a small
startup.”
However, the agility of a startup presents unique
advantages. “In an entrepreneurial company, you have the
privilege of moving quickly and adapting constantly,”
Jenkins explains. This speed enables rapid experimenta-
tion and adaptation, allowing startups to course-correct
efficiently. He contrasts this with the slower pace and
resource constraints often encountered in large organisa-
tions.
Despite these advantages, Jenkins also highlights the
intensity of the entrepreneurial journey. “The highs are
higher and the lows are lower,” he says. “Building some-
thing from scratch can be incredibly rewarding, but the
lack of resources at times can make the challenges more
daunting.” The constant need to balance limited resources
with ambitious goals is a defining aspect of the startup
experience.
→ 10X BANKING is
revolutionising banking with
cutting-edge technology.
14 / ENTREPRENEUR.COM / October 2024
Page 15
15
October 2024 / ENTREPRENEUR.COM /
IMAGES COURTESY 10X
TO DRIVE REAL CHANGE, YOU MUST BE WILLING TO DISRUPT YOUR OWN
ASSUMPTIONS AND CONSTANTLY SEEK WAYS TO REDEFINE WHAT’S POSSIBLE.”
Emerging trends shaping
the future of fintech
As fintech continues to evolve,
Jenkins identifies several key trends
that will redefine the financial
services industry. He points to
advancements in underlying
technologies as a primary driver of
change.
“The rise of cloud computing and
AI has dramatically transformed the
landscape,” he observes. “These
technologies enable faster develop-
ment and deployment, making it
possible to rethink finance funda-
mentally.”
Jenkins compares the current era
to the dot-com boom of the late
nineties, noting how cloud technol-
ogy has revolutionised the fintech
sector. “We no longer need to invest
heavily in physical infrastructure,” he
explains. “The cloud provides
scalable computing power at a
fraction of the cost, which is crucial
for innovations like AI.”
He also emphasises the importance
of understanding the regulatory and
capital-intensive nature of financial
services. “Finance is unique in its
scale and regulation,” Jenkins notes.
“While fintech has seen a surge of
consumer-facing businesses, the real
transformation will come from
rethinking the entire financial
system over the next few decades.”
Preparing for the future
at 10x
At 10x Banking, Jenkins and his
team are focused on leveraging
advanced technology to address the
evolving needs of financial institu-
tions. “We’ve built tools that allow
banks to handle data more effec-
tively and apply AI in real-time,” he
says. “Our goal is to empower
traditional banks to remain relevant
and successful in a rapidly changing
world.”
Jenkins emphasises the impor-
tance of maintaining a purpose-
driven approach while scaling the
business. “From the beginning, we’ve
been committed to making banking
ten times better for banks, their
customers, and the societies they
serve,” he explains. This commit-
ment is underpinned by core values
of transformation, integrity, and
impact.
His journey illustrates the
significance of maintaining core
values and purpose while scaling a
business. He reflects, “Getting the }}
→ 10X BANKING VOLUNTEERING:
Empowering communities
through meaningful engagement.
Page 16
16 / ENTREPRENEUR.COM / October 2024
right people doing the right work
in the right way is the heart of any
successful business.” This prin-
ciple, reinforced through his
experience at 10x, demonstrates
that a steadfast commitment to
values and effective talent
management are essential for
sustainable growth.
As 10x Banking grows, Jenkins
acknowledges the challenge of
balancing rapid expansion with
preserving the company’s culture.
“Scaling requires different types of
people and processes,” he says. “We
continuously reflect on our work,
streamline processes, and drive
productivity to maintain our
ability to deliver effectively.”
The Importance of
agility and leadership
One of the key factors contributing
to 10x’s success has been its ability
to remain nimble despite rapid
growth. Jenkins attributes this
agility to the company’s strong
team and iterative approach.
“GETTING THE RIGHT
PEOPLE DOING THE
RIGHT WORK IN
THE RIGHT WAY
IS THE HEART OF
ANY SUCCESSFUL
BUSINESS.”
← ANTONY with his wife
and Chief Impact Officer
at 10x Banking , AMANDA
JENKINS.
Page 17
17
October 2024 / ENTREPRENEUR.COM /
“We’ve built a powerful organisation that can
quickly adapt to new opportunities and technolo-
gies,” he notes. “Our team’s ability to execute
efficiently has been a major factor in our success.”
In terms of leadership qualities, Jenkins empha-
sises the importance of seeing the world differently
and having the drive to bring innovative solutions to
life. “Entrepreneurs need to be visionaries who can
conceive new ways of solving problems,” he explains.
“This requires a combination of creativity, resilience,
and the ability to stay calm under pressure.”
For example, Jenkins admires Steve Jobs for his
ability to connect technology with human needs. “Jobs
didn’t just create technology; he made it relevant to
people’s lives,” he says. “His vision and commitment to
improving user experiences exemplify the impact that
visionary entrepreneurs can have.”
When asked about unconventional decisions,
Jenkins highlights the entire venture of founding
10x Banking as a significant and unconventional
choice. “Starting a fintech company with my
background was a bold move,” he reflects. “I’ve been
fortunate to have the resources and experience to
make it happen.”
OUR TEAM’S ABILITY TO EXECUTE EFFICIENTLY HAS BEEN A MAJOR
FACTOR IN OUR SUCCESS.”
What next?
Looking ahead, Jenkins is focused on scaling
10x Banking and expanding its global reach.
“We have a strong pipeline and are dedicated
to leveraging our technology to solve critical
problems for banks,” he concludes. “Our
mission is to continue pushing forward and
making a positive impact on the financial
industry.”
Jenkins’ journey from traditional banking to
fintech innovation underscores the transforma-
tive power of technology and visionary
leadership. As 10x Banking continues to
redefine banking, Jenkins remains committed
to his mission of making financial services ten
times better for everyone involved.
His approach underscores that the essence of
entrepreneurship lies in challenging the status
quo and transforming industries through
groundbreaking solutions. Jenkins encapsu-
lates this ethos succinctly, stating, “To drive
real change, you must be willing to disrupt
your own assumptions and constantly seek
ways to redefine what’s possible.”
→ 10X BANKING META core
launch
Page 18
18 / ENTREPRENEUR.COM / October 2024
T
he transition from a steady paycheck to
the unpredictable world of
entrepreneurship is a daunting one. For
those contemplating such a leap, insights
from three successful entrepreneurs
provide a compelling glimpse into the
trials and triumphs of this bold move.
CEO PAYE
FROM
TO
→ KAT WELLUM
KENT, the founder
of Fractional
Finance, a company
offering strategic
financial growth
services for tech
start-ups and
scale-ups.
by PATRICIA CULLEN
9-TO-5 TO ENTREPRENEURIAL SUCCESS
Kat Wellum-Kent, the founder of Fractional
Finance, a company offering strategic financial
growth services for tech start-ups and scale-ups,
had long harboured the ambition of running her
own accountancy practice. A serendipitous
encounter with Michelle Kvello, a notable figure in
accounting, who also made the Top 50 Women in
Accounting by Ignition, proved to be a catalyst.
“After a couple of hours of chatting, my ambition
had been reawakened. I spent the rest of the
afternoon mapping out the business I wanted to
create, who I wanted to help, and what problems I
wanted to solve,” she says.
That same evening, she established her company
and handed in her resignation the following day.
Driven by a clear vision for both her business and
her family’s future, Wellum-Kent found the
motivation needed to navigate the rollercoaster of
entrepreneurship.
“I’ve got a vision board as my desktop background
and I’ve also got it laminated in the shower. Seeing
that on the tough days gives me an extra push. }}
Page 19
19
October 2024 / ENTREPRENEUR.COM /
“MISTAKES ARE
ALSO PART OF THE
PROCESS. FIGURE
OUT THE LEARNING
AND THEN MOVE ON.
KAT WELLUM-KENT”
Page 20
20 / ENTREPRENEUR.COM / October 2024
A
nd I also think it’s really important to remember that
whether you are having an up or a down, it will pass.
So appreciate the highs, accept that the lows are
inevitable and focus on what you can do to move on from
it as quickly as possible,” she advises.
Wellum-Kent stresses the importance of trusting one’s
instincts. She acknowledges that her frequent second-
guessing led to unnecessary stress, but she also views
mistakes as valuable learning experiences.
“Mistakes are also part of the process. Figure out the
learning and then move on,” she adds.
What would the entrepreneur say to someone currently
in a PAYE job who dreams of starting their own busi-
ness?
“Don’t quit on a bad day. Are you dreaming of starting
your own business because you want to be an entrepre-
neur or is it because you don’t like your job? Are you
moving towards something new or are you running from
something old? Starting your own business isn’t the easy
route, you’ve got to really want it, but it’s incredibly
rewarding.”
Starting his first business at 15, James Griffith, CEO
and co-founder at Mous, an award-winning, global tech
accessories company, always knew he wanted his own
business. He describes his ‘aha’ moment as when he
realised he could only get so far working on a business
during weekends and evenings.
“I needed to take a leap of faith. Our first idea was a
disaster, but the lessons we learnt were invaluable – les-
sons I wouldn’t have gained in a corporate job. Finding
my co-founder Josh, a talented engineer, gave me the
confidence to give it a shot. We attended a workshop run
by Virgin StartUp and secured a loan, which really
motivated us to go for it. It was more about believing in
ourselves than the initial idea and that belief paid off.”
The entrepreneur encourages others to begin creating
something right away, emphasising that a business
doesn’t have to be unique; it just needs to be better than
the competition. He believes there’s no better time than
now to get started.
“It’s easier to start a business before you have a family. I
have a 10-month-old baby now and while I have a
supportive family, I wouldn’t want to put them through
the startup phase now nor would I want to guarantee £ 2
million worth of debt like I did back then. My advice?
Start as early as possible.”
Entrepreneurship isn’t always smooth sailing. After
leaving her PAYE job, Emma Castle, founder and creative
director of Bright Island, a creative agency collective,
faced a unique set of challenges. She found the absence of
daily interaction to be particularly disorienting.
“I had left my job to take some time off, to reset, and to
TRANSITIONING FROM BEING AN EMPLOYEE TO RUNNING MY OWN BUSINESS
REQUIRED ME TO REFRAME EVERYTHING—MY APPROACH TO PERSONAL
DEVELOPMENT, MY SELF-BELIEF, MY WORK HABITS, AND HOW I GENERATED
INCOME.” EMMA CASTLE.
→ JAMES
GRIFFITH, CEO
and co-founder
at Mous.
Page 21
21
October 2024 / ENTREPRENEUR.COM /
adjust to living outside of
London, but instead, I felt
disoriented. Even though I
had savings, the idea of not
earning money every day
made me anxious.
Transitioning from being
an employee to running
my own business required
me to reframe every-
thing—my approach to
personal development, my
self-belief, my work habits,
and how I generated
income,” she says.
Her advice for those still
in employment but
dreaming of starting their
own business is to begin
building their personal
brand while still working.
This approach helps lay
the groundwork for future
ventures and develops an
income strategy.
“Ensure your finances are
as secure as possible
before making the
transition. Seek guidance
and advice from a variety
of sources. Stay curious,
explore your strengths in
the context of running a
business, and build a
network of people who can
complement your skills”
she advises.
She adds that it takes
time and doesn’t happen
overnight, so you’ll need
patience and confidence in
yourself.
“Ultimately, build a
business that aligns with
how you work, rather than
how you think it should
operate.”
“MY ADVICE?
START AS
EARLY AS
POSSIBLE.
JAMES GRIFFITHS.”
→ EMMA
CASTLE, founder
and creative
director of
Bright Island.
Page 22
22 / ENTREPRENEUR.COM / October 2024
1/THE SLEEP GAME CHANGER The
first thing I do in the morning is remove
my mouth tape - a routine from the
previous evening. As the founder of a
growing business that demands mental
clarity and focus, waking up feeling
energised is essential. My wellbeing
goal for 2024 has been to improve my
sleep quality. While mouth taping may
not suit everyone, as someone who
tends to sleep with their mouth open,
it’s been a game changer for me.
Breathing through the nose rather than
the mouth can help promote deeper,
more restful Rapid Eye Movement
(REM) sleep. REM sleep is considered
the deepest stage of sleep and is
characterised by rapid movement of
the eyes, vivid dreaming, and
increased brain activity. Interestingly, it
is closely associated with neural
plasticity, and studies have shown that
people who get enough REM sleep are
better at solving complex problems
and thinking creatively.
2/ ENERGISE WITH SUNLIGHT I
make a conscious effort to get sunlight
on my face as soon as I wake up, so I’ll
step out into the garden for around
5-10 minutes. Research suggests that
morning light exposure helps you to
feel alert during the day and set your
natural circadian rhythm. I’ve definitely
noticed a difference in my focus and
concentration since I’ve been doing
this. I find it’s also great for regulating
my stress levels. If it’s not too cold, I’ll
walk on the grass barefoot, a practice
referred to as “grounding”. It’s
supposed to be good for calming the
nervous system and regulating cortisol
levels. I’m not sure if there have been
any scientific studies on this, but I do
feel like it provides me with a sense of
calm, especially as I accompany it with
some deep breathing. Starting my day
as calmly as possible helps me feel
ready to tackle whatever comes next.
There’s a lot of ‘firefighting’ in a start-
up, so approaching work with a cool
and collected mindset makes all the
difference to me.
3/WALKS THAT SPARK
CREATIVITY Next, I’ll take my dog for
a walk. She’s only seven months old,
so she has lots of energy, which is
great for me as I get in some morning
exercise chasing her around (she’s still
mastering recall!) The walk provides
me with some quiet time to strategise
over any particular challenges that I
may be working through or to mentally
prepare for an important meeting that
may be scheduled for that day. I tend
to have my best ideas when I’m
relaxed (like when I’m walking in
nature).
1
2
3
B/Lifestyle
According to LOUISE MACNAB
Six Morning Routines for
Successful Entrepreneurs
Page 23
23
October 2024 / ENTREPRENEUR.COM /
4/ENHANCING PRODUCTIVITY WITH
CYCLE SYNCING Depending on when
my first meeting or call is, I’ll do some
cardio for about 45mins, usually a bike
ride on the Peloton. I find it helpful to
‘cycle sync’ which is when you tailor your
training schedule to match the different
phases of your menstrual cycle. This
method recognises that hormone levels
vary throughout the menstrual cycle and
can influence energy levels, mood,
cognitive abilities, and physical
performance. This is different to men,
who, instead of having a month-long
hormone cycle like women, have a 24-
hour cycle that allows them to have a
fresh start every morning. Cycle syncing
is great for productivity - I find that
working with my body’s natural rhythm
helps me optimise productivity during
high-energy phases and avoid burnout
during lower-energy times.
5/ BREAKFAST FOR LASTING
ENERGY I’ll then have breakfast. Usually,
it’s a smoothie or an acai bowl which I
add my morning JERMS to, of course!
JERMS contains probiotics, prebiotic
fibre, digestive enzymes and organic
superfoods and vitamins in an
unflavoured powder so it’s a super quick
and convenient way for me to ensure that
my gut microbiome is getting everything it
needs to flourish! I’ll also have my first
matcha of the day then. I switched a few
years ago from coffee to matcha for a
more sustained energy boost. I read that
it’s better to delay your morning caffeine
intake by 90 minutes to 2 hours after
waking to allow your cortisol (a hormone
that helps you feel alert and awake) levels
to naturally start decreasing. When you
drink caffeine immediately upon waking,
you might experience a quick energy
spike followed by a crash. By waiting,
caffeine can help bridge the gap when
your natural energy starts to dip - I
certainly find that it keeps me more
energised and focused for longer.
6/FOCUS IN THE QUIET Then it’s time
to get to work! If I don’t need to be in
London for meetings, I work
from home. Contrary to most people, I
prefer having my office at home rather
than a co-working space, as I find I
concentrate better when there’s no
background noise or conversation
happening around me. Even back in my
school days, I always needed
complete silence to study! I start by
reviewing my calendar, quickly skimming
through emails that have come in and
then jotting down my to-do list for that
day in order of priority. I prefer to do this
the old-fashioned way using pen and
paper as I find there’s something
satisfying about crossing off a completed
task. It’s the small things!
4
5
6
Louise Macnab is the founder of JERMS, a gut health brand on a mission to redefine how we think and feel about gut
health by celebrating our good gut bacteria. Their hero product Daily Gut launched last year and is available in
retailers such Selfridges, Whole Foods, Daylesford and Planet Organic.
Before launching JERMS, Louise previously spent a decade as a corporate lawyer working in New York, Brussels &
London advising companies including Google, Uber & the New York Stock Exchange.
Page 24
24 / ENTREPRENEUR.COM / October 2024
E
ntrepreneurship should be accessible and
motivating for future business leaders, says
the man who ‘fixes businesses.’
Kevin Gaskell, the mastermind behind
transformative successes at Porsche,
Lamborghini, and BMW, is now channelling
his expertise into empowering
entrepreneurs.
Step forward Smarter Britain. This innovative
technology platform offers a straightforward path
to mentorship, funding and advice, making
entrepreneurship more accessible and inspiring.
This initiative is set to revolutionise the startup
ecosystem, and was born from Gaskell’s
interactions with students and aspiring
entrepreneurs revealing a common challenge.
“They dream of starting their own business, but are
discouraged because they simply don’t know how
to begin. Smarter Britain is my response to that
concern,” he explains.
His aim is to make starting a business
straightforward—no jargon, no assumed knowledge,
no barriers, and no paywalls.
With a top-tier track record in transforming brands,
Gaskell is the perfect person for the job.
A SMARTER
APPROACH
TO STARTUP
SUCCESS
→ KEVIN GASKELL,
chairman, ITS
Technology Group.
KEVIN GASKELL’S VISION FOR EMPOWERING
ENTREPRENEURS AND MAKING BUSINESS
SUCCESS WITHIN REACH by PATRICIA CULLEN
Page 25
25
October 2024 / ENTREPRENEUR.COM /
BMW’S GROWTH PLAYBOOK
Gaskell led BMW UK as Managing Director from 1996 to
2000, spearheaded a period of remarkable success,
delivering record growth and amplifying profitability by an
impressive 500%. This extraordinary growth was driven by
an unwavering focus on quality, innovation, and customer
experience.
“We redefined the brand by introducing technology and
product and process design which ensured every customer
interaction reflected our commitment to excellence,” Gaskell
shares.
He emphasises the importance of creating a frictionless and
enjoyable customer experience.
“We encouraged our entire team to recognise that price is not
a number, it is an experience. If your business can provide
your clients with a frictionless and fun experience, those
customers will become advocates and return for more, often
bringing other customers with them,” he notes.
For entrepreneurs, this translates to investing in innovation,
cultivating a strong brand, and consistently exceeding
customer expectations, as exemplified by his leadership,
which demonstrates how strategic vision and execution can }}
IMAGES COURTESY KEVIN GASKELL
Page 26
26 / ENTREPRENEUR.COM / October 2024
transform a business’s
trajectory.
COMMON SCALING
PITFALLS
Even the most proficient
entrepreneurs face
challenges, and Gaskell was
no exception. Scaling a
business is fraught with
difficulties, and the
entrepreneur identifies
several typical mistakes
encountered along the way.
“One common mistake is
growing too quickly without
a solid foundation.
Entrepreneurs can get
caught up in the excitement
of expansion and overlook
the importance of having
robust systems and processes
in place,” he warns.
To avoid the common
pitfall, Gaskell advises
entrepreneurs to scale at a
measured pace, ensuring
operational efficiencies and
adaptability to market needs
- because scaling isn’t just
about ramping up revenue
and expanding operations.
“True scaling is about
creating a model that can
handle growth without
sacrificing quality or
efficiency,” Gaskell clarifies.
He emphasises that scaling
involves strategic planning,
technological investment,
and a shift towards long-
term sustainability.
“It’s not just about doing
more; it’s about doing it
better,” Gaskell asserts.
LESSONS FROM
TURNAROUNDS
Reflecting on his leadership
roles at Porsche,
Lamborghini, and BMW,
Gaskell underscores the
importance of adaptability,
effective communication,
and team alignment in
overcoming challenges.
“During the turnaround at
Porsche, we encountered
significant market challenges
and internal resistance to
change,” he recalls. “By
remaining flexible and
adapting our strategies, we
were able to overcome these
obstacles and achieve growth.”
He also emphasises that
effective communication and
cohesion within the team
were crucial in navigating
these challenges,
highlighting the role of
transparency and
adaptability in leadership.
“Transparent and open
communication is essential
for building team confidence
and driving progress,” the
entrepreneur asserts.
SCALING ADVICE
Gaskell offers some
counterintuitive advice for
those looking to scale their
businesses.
“Embrace failure as a
learning opportunity and
don’t shy away from taking
calculated risks,” he suggests.
“Some of the greatest
innovations come from
experimenting and
understanding what doesn’t
work.”
Additionally, he
underscores the significance
of a strong company culture.
“Often overlooked, a positive
and resilient culture can be a
powerful driver of success,
especially during periods of
rapid growth,” Gaskell points
out.
An interview with Gaskell
wouldn’t be complete
without highlighting his
extreme challenges in the
outdoors - be it polar
expeditions or rowing
records-that reflect his
resilience and
determination. This same
mindset of embracing
adversity and staying
committed is crucial in the
business world.
“These experiences push
me beyond my comfort zone
and teach me about
perseverance and teamwork,”
he notes.
DRIVING POSITIVE
CHANGE
Looking ahead, Gaskell is
excited about projects
leveraging technology for
social impact, such as
building fiber networks in
underprivileged areas and
advancing the electric vehicle
sector.
He will continue to hand
on his expertise and the
entrepreneurial baton
through Smarter Britain.
“My entrepreneurial
journey continues to be
driven by my passion for
creating sustainable and
meaningful change.”
THEY DREAM OF STARTING THEIR OWN BUSINESS, BUT ARE
DISCOURAGED BECAUSE THEY SIMPLY DON’T KNOW HOW TO BEGIN.
SMARTER BRITAIN IS MY RESPONSE TO THAT CONCERN.”
Entrepreneur Middle East
Managing Editor Tamara Pupic
interviewing Indra Nooyi
at the 14th Emirates Airlines
Festival of Literature
→ The entrepreneur
helped turn around
businesses such as
Porsche and
Lamborghini.
Page 27
27
October 2024 / ENTREPRENEUR.COM /
Passion Projects
Discover how hobbies drive entrepreneurial success and personal growth through creativity, resilience and
team building. by PATRICIA CULLEN
How Entrepreneurs Turn Hobbies into Business Wins
As an entrepreneur your sole focus is your
business. Spending time on anything outside of
that seems absurd. Except it’s not.
Hobbies fuel creativity, resilience and teambuild-
ing - unlocking pathways to personal and
professional growth. Entrepreneur UK talks to
founders who have found transferable power in
their pastimes. }}
Page 28
28 / ENTREPRENEUR.COM / October 2024
FROM FITNESS TO FORTUNE/
When people hear Oliver Cookson’s
name, they often think of MyProtein
or his latest wellness venture, Verve.
While he is incredibly proud of his
business achievements, Cookson says
there’s so much more to his life than
balance sheets and nutrition sales.
“My hobbies aren’t just pastimes;
they’re the driving forces behind my
entrepreneurial journey and continue
to shape my life today,” he says.
It all started in the gym. As a young
fitness enthusiast, Cookson was
constantly searching for the perfect
protein supplement to fuel his
workouts. This obsession led him to
create MyProtein, transforming his
passion into a multimillion-pound
business.
“Even now, with the company sold
and new ventures in play, you’ll still
find me pumping iron regularly. The
gym isn’t just about maintaining my
physique; it’s where I clear my head,
push my limits, and often find
inspiration for my next big idea,” he
adds.
However, Cookson’s true passion lies
in house music. While building his
first business, his days were consumed
with suppliers and customers, but
nights and weekends were reserved for
the club scene. His musical endeavours
garnered early endorsements from
industry giants like John Digweed and
Damien Lazarus.
“In recent years, I’ve turned my hand
to producing music as my latest way to
unwind from the intensity of building
and running businesses. The thrill of
creating something from nothing is
addictive – much like starting a
business.”
Cookson regards hobbies not as
distractions, but as integral to his
success.
“The discipline I’ve learned from
working out, the creativity sparked by
music
production, and the networking
opportunities in the club scene have all
contributed to my
entrepreneurial journey.”
He advises fellow entrepreneurs to
embrace their passions, as these
interests offer the balance and
inspiration essential for thriving in
business.
““I’m known for my bootstrapping
approach to business, and backing
yourself is a key part of that. In the
world of entrepreneurship, you never
know where your next big idea might
come from.”
CYBER SECURITY TO ICE BATHING/
Hobbies can provide a valuable
perspective shift, offering a much-
needed break and a fresh outlook
when the demands of entrepreneurial
life become overwhelming.
Andrew Mason, co-founder of
cybersecurity consultancy Pentest
People, discovered a common thread
of resilience and facing challenges
head-on in both cyber security and ice
bathing. This realisation came after
he stepped outside his comfort zone
after reading a book by Dutch
motivational speaker Wim Hof.
“The lessons learned from my
outdoor adventures and ice bathing
have been invaluable personally and
professionally,” he says.
His team also embraced the Wim
Hof Method, experiencing profound
impacts from these cold-water
challenges.
“One minute you’re freezing cold,
walking out into the darkness in the
middle of the night with head torches
on, then you take your clothes off and
jump in a lake. You often can’t see the
bottom, it’s pitch black but when you
do something like that with your team,
you really bond. The teamwork and
bonding that come from experiences
like that are brilliant.”
Mason acknowledges that while
some staff may initially resist such
challenges, those who engage really
benefit gaining mental resilience,
improved physiology, and enhanced
cardiovascular health.
MY HOBBIES AREN’T JUST PASTIMES; THEY’RE THE
DRIVING FORCES BEHIND MY ENTREPRENEURIAL
JOURNEY”
‘T/Pro
Oliver Cookson,
founder of
MyProtein, turned
a £500 loan into
a £306 million
sale to The Hut
Group.
Amrit Dhaliwal,
CEO of home
care network
Walfinch.
Page 29
“Drawing on my own
life-changing encounter
with the Wim Hof course, I
urge everyone to do
something that takes them
away from the norm.
Embarking on a journey
that pushes you out of your
comfort zone will enhance
not only your professional
growth but also your
personal development
beyond the workplace,” he
adds.
CRAFTING CALM/
Deirdre O’Neill, co-
founder at women’s health
company Hertility creates
sculptures out of clay in
her spare time and reaps
the benefits in her
professional life.
“When you’re building a
business with such a
profound mission to
change women’s lives, the
pressure is huge, so it’s
hard to decompress.
Getting time to sculpt is
rare but amazingly
therapeutic,” she says.
Her art serves as a
tangible reminder of the
intricate and often
misunderstood aspects of
the female body, aligning
with Hertility’s goal to
demystify and treat
women’s health conditions.
“Sculpting the female form
in particular is a reminder
that for too long, women’s
bodies have been ‘too
complicated’ to understand
and their health conditions
‘elusive’ so it’s part of our
mission to change that,”
she adds.
BLOOMING SUCCESS/
In 2021, Jessica Lorimer,
founder of the Selling to
Corprate podcast, landed
an allotment plot and it
served as much more than
just a new found hobby.
“As someone who owned
a flat with a balcony,
working full time to build
their business, I wasn’t
sure how much time I’d
have to create a fully
functioning allotment. But
along came Covid-19 and I
was suddenly forced to use
my leisure time to get
outside,” she says.
A perfectionist by nature,
Lorimer found gardening,
with its myriad of
uncontrollable factors, to
be an ideal remedy,
encouraging patience and
offering clarity.
The local allotment
holders, all aged 65 and
above, offered wisdom that
Lorimer now applies in her
professional life.
“Four years on, I’ve taken
those failed potato
harvests and broccoli
plants that got eaten by
birds and gained patience
and perspective in other
areas of my life and
business. I’m less
‘immediate gratification’
these days and more
focused on being happy
with imperfect action. It’s
clearly working because
I’m working half the hours
that I used to - but making
better money, prioritising
my health more and am
much more resilient
towards curveballs,” she
adds.
FRANCHISING AND
FITNESS/
Amrit Dhaliwal,
CEO of national
home care franchise
Walfinch first went
to a gym aged 16,
now, at 37, with a
young family and a
growing business,
he’s still weight
training four times a
week.
“Weight training
teaches discipline,
pushing towards
goals, while using
your brain to plan
ahead. These
transferable skills
have helped me build a
business in five years with
an on-target turnover of
£18 million Lifting weights
and exercise is also
relaxing; when mind and
body work together you
can think of nothing else.”
Dhaliwai also conducts
walking staff meetings, and
makes ‘Walking With
Walfinch’ podcasts, where
he walks and talks with
influential people about
business and care.
“Movement is so
important for mental
inspiration and wellbeing,”
he adds.
From gym routines to
gardening, these
entrepreneurs reveal that
hobbies are not just leisure
activities but powerful
catalysts for professional
success and personal
development.
Whatever challenges you
face-be it strategic clarity,
financial management, or
team alignment-embracing
your passions might just
provide the breakthrough
you need.
29
October 2024 / ENTREPRENEUR.COM /
Deirdre O'Neill,
Co-Founder &
Chief Commercial
& Legal Officer at
women's health
company Hertility.
Jessica Lorimer,
founder of the
Selling to
Corporate
podcast, has
guided over
20,000
entrepreneurs in
selling their
services to
corporate clients.
Andrew Mason,
Co-Founder of
Leeds-based
Pentest People
Page 30
30 / ENTREPRENEUR.COM / October 2024
S
ecuring venture capital (VC) for your
startup can feel like a daunting process,
but with insights from seasoned investors
and founders who’ve successfully
navigated the VC world, the path to
success becomes much clearer. Here’s
how you can learn from their expertise and
make your fundraising journey smoother.
Entrepreneur UK brings together top experts in
VC, sustainability, risk management, and startup
growth. They’ll share actionable advice on
securing funding, building investor trust,
harnessing technology and data, and
demonstrating product-market fit. Keep reading
to learn how to navigate the funding landscape
and position your startup for success.
Nailing VC Investment:
A UK Startup Strategy
Discover key strategies to win over investors, prove your market fit, and secure the
funding your startup needs to thrive. by PATRICIA CULLEN
B/Funding
Page 31
31
October 2024 / ENTREPRENEUR.COM /
SOLVE PROBLEMS, SHOW
VALUE
Stuart Ferguson,
Investment Partner at
Sustainable Ventures—
the largest climate tech
hub in Europe, head-
quartered in London—
highlights the impor-
tance of addressing real
customer problems. The
hub has supported over
500 businesses from
startup to success.
He advises that
founders must clearly
demonstrate how their
technology addresses
these challenges in a
cost-effective way to
stand out to investors.
“Bringing new tech-
nologies to market is
hard as you have to
displace incumbent
solutions or overcome
customer apathy – gain-
ing insight into exactly
what problems your
customers are facing will
help you tailor and
enhance your technology
to develop clear competi-
tive advantage and
increase the speed of
customer adoption,” he
says
He further advises
entrepreneurs not to shy
away from directly
asking potential
customers about their
challenges and what they
want from your prod-
ucts. Most customers are
willing to offer their time
to early-stage entrepre-
neurs, especially if you
have innovative technol-
ogy to share. Engaging
with them early on can
provide valuable insights
and strengthen your
product’s appeal.
“Finally, if you can
show that you have a
credible value proposi-
tion with clear adoption
drivers and you can
demonstrate that your
team can scale that value
proposition, then finding
investors will be
relatively easy,” he adds.
TRUST THROUGH
TRANSPARENCY
Ivan Nikkhoo, Manag-
ing Partner of Navigate
Ventures, a B2B
enterprise SaaS fund
focused on early to
mid-growth stages with
offices in Los Angeles
and London - encourages
entrepreneurs to be
transparent about their
fundamentals and unit
economics as they
navigate between Series
A and B growth rounds.
Nikkhoo emphasises
that honesty in these
areas is crucial for
building credibility with
investors. This authen-
ticity not only sets the
groundwork for a
trustworthy relationship
but also lays a strong
foundation for future
interactions as the
business evolves.
“VCs want the highest
possible return and must
have confidence in the
company’s plan for
achieving this. But
there’s no value in
overinflating projections
or the market opportu-
nity - it’ll only come back
to haunt the founder
further down the line,”
he says.
Nikkhoo’s perspective
is particularly relevant in
an environment where }}
↑ Team of medical
professionals and
staff from GAIA IVF
company
IF YOU CAN SHOW THAT YOU
HAVE A CREDIBLE VALUE
PROPOSITION WITH CLEAR
ADOPTION DRIVERS AND YOU
CAN DEMONSTRATE THAT
YOUR TEAM CAN SCALE THAT
VALUE PROPOSITION, THEN
FINDING INVESTORS WILL BE
RELATIVELY EASY.”
STUART FERGUSON
“
↓STUART
FERGUSON,
Investment Partner
at Sustainable
Ventures,
specialising in
sustainability-
focused projects
and investments.
Page 32
32 / ENTREPRENEUR.COM / October 2024
many startups face
pressure to show rapid
growth, often leading to
unrealistic expectations.
He emphasises that
honesty and transparency
are key to earning
investor trust, even if
your numbers aren’t as
strong as you’d like.
By maintaining a clear
line of communication,
founders can foster a
more supportive
atmosphere where
investors feel engaged
and informed about the
company’s trajectory. He
believes that being
upfront about your
challenges not only builds
credibility but also
strengthens relationships
with investors—some-
thing that can make all
the difference when
securing funding and
support for future
growth.
In an industry where
every decision can have
significant ramifications,
the importance of
integrity cannot be
overstated. Founders who
embrace this approach
are often better equipped
to navigate the complexi-
ties of scaling their
businesses, thereby
enhancing their chances
of long-term success.
“Trust is built when
founders present realistic
and achievable projec-
tions and openly discuss
risks and uncertainties,”
he adds.
EMBRACE DATA-DRIVEN
DECISIONS
Julie Cunningham,
founder and CEO of
Portend, a risk protection
agency based in London,
emphasises the modern
shift in investment
dynamics that influence
funding opportunities.
“Securing investment
today is all about
transparency and hard
facts; the days of relying
solely on trust are long
gone,” she notes.
The rise of big data, AI,
and machine learning has
completely transformed
investment analysis,
portfolio optimization,
and risk management.
These advanced tech-
nologies allow investors
to make smarter,
data-driven decisions,
identify opportunities
faster, and manage risk
more effectively than ever
before.
“These technologies
allow us to deliver
real-time insights and
manage risks effectively,”
she explains. Cunning-
ham highlights how
real-time data and
predictive analytics
enable fund managers to
not only make informed
decisions but also
monitor investments with
early-warning systems.
“Automation simplifies
SECURING INVESTMENT
TODAY IS ALL ABOUT
TRANSPARENCY AND HARD
FACTS; THE DAYS OF RELYING
SOLELY ON TRUST ARE LONG
GONE.” JULIE CUNNINGHAM
“
↓IVAN NIKKHOO,
Managing Partner
of Navigate
Ventures,
overseeing the
firm's strategic
investments and
growth initiatives in
the technology
sector.
↑JULIE CUNNINGHAM, founder and CEO of Portend, leading the
company's vision and strategy.
B/Funding
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October 2024 / ENTREPRENEUR.COM /
processes, providing
proactive solutions and
empowering investors and
VCs with better decision-
making capabilities.”
LEVERAGE WARM INTRO-
DUCTIONS
Building relationships
and leveraging your
network can make all the
difference in getting your
foot in the door and
standing out from the
crowd.
Sebastian Peck, Lead
Partner for the UK at
KOMPAS VC, an early-
stage venture capital firm
based in the Netherlands,
advises that to maximise
your chances of securing
startup funding, it’s crucial
to obtain an introduction
to a VC.
“If you come recom-
mended by someone the
VC trusts and respects, you
will get their attention.”
These endorsements not
only establish your
credibility but also create a
personal connection that
makes your pitch more
memorable. Building these
relationships can help you
bypass initial hurdles and
engage with potential
investors in a more
impactful way.
PROVE PRODUCT-MARKET
FIT
Simon Hood, co-founder
& CEO of London based
Sooper Books, a children’s
story streaming service
backed by all five Dragons
from Dragons’ Den as well
as investors such as
Monzo’s founder Tom
Blomfield and Ada
Ventures, is an expert on
attracting VC funding.
His extensive experience
in the startup ecosystem
has provided him with
valuable insights into what
modern investors seek. He
notes that in the past
18-24 months, the
landscape has shifted
significantly, influenced by
changing economic
conditions and investor
sentiment. Today’s VCs are
increasingly focused on
tangible results and
growth rather than just
groundbreaking ideas,
making it essential for
founders to adapt their
strategies accordingly.
“Our tip would be to
focus on proving product-
market fit and demonstrat-
ing how you will scale.
Investors will likely be
looking for a minimum of
10-15% month-on-month
organic growth.”
This emphasis on
measurable outcomes
reflects a broader trend
among VCs to prioritise
sustainability and
long-term viability over
mere innovation. Hood
advises entrepreneurs to
clearly articulate their
growth strategies and
provide data-backed
evidence of their progress.
By showcasing a solid
understanding of their
target market and how
their product meets those
needs, startups can build a
compelling case for
investment. Ultimately,
this approach not only
improves the chances of
securing funding but also
positions founders as
credible leaders capable of
steering their companies
toward enduring success.
Landing VC investment
means solving real
problems, being upfront
and data-savvy, proving
your market fit, and
building strong, personal
connections to make your
startup shine.
FOCUS ON PROVING
PRODUCT-MARKET FIT AND
DEMONSTRATING HOW YOU
WILL SCALE.” SIMON HOOD
“
→ SEBASTIAN
PECK, Managing
Partner at KOMPAS
VC, focusing on
investment
strategies and
venture
development.
→ SIMON HOOD,
Co-founder and
CEO of Sooper
Books, dedicated to
creating engaging
and educational
storytelling
experiences for
children.
Page 34
34 / ENTREPRENEUR.COM / October 2024
‘T/Strategies
Beyond the Chequebook
Your Choice of Investors Can Make or Break Your Startup
ELDAR TUVEY, the co-founder of Vertice is here to debunk the myth that an investor’s value is
determined simply by the amount they invest. Having founded and exited ScanSafe and Wandera
for a combined $600M, he's well-versed in the world of investors.
M
y advice to fellow
entrepreneurs is to
choose VCs and angels
with extreme care. As a
third- time founder, the
notion that an investor’s
value is determined
simply by the amount
they invest is dangerously misleading. You need
investors who will truly have your back, especially
when challenges arise- whether it’s an internal
issue like staff retention or external pressures from
tough macroeconomic conditions.
If your investors are only in it for a quick flip and
don’t take the time to build a genuine relationship
or deeply understand your business so they can
offer meaningful support, advice and even practical
help, you’ll find it far harder to create a successful
IMAGE COURTESY VERTICE
→ VERTICE
founders Eldar and
Roy Tuvey
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35
October 2024 / ENTREPRENEUR.COM /
and resilient company.
When evaluating
potential investors, get
a sense of their
reputation in the
market from other
investors and founders.
Ask yourself: Do they
negotiate in good faith?
Do they understand
your space, dynamics,
and challenges? Do
they provide some
insight to you or just
hoover up your intel for
their own gains? These
are crucial questions to
consider. The financing
process takes a while
and involves many
steps. As you go
through the process,
consider the following:
do they do what they
say they will do? Are
they helpful? Do they
understand your space?
These are all signs that
an investor is a good fit.
If your investors are
only in it for a quick flip
and don’t take the time
to build a genuine
relationship or deeply
understand your
business so they can
offer meaningful
support, advice, and
even practical help,
you’ll find it far harder
to create a successful
and resilient company.
We found out which
investors were standing
shoulder to shoulder
with us when we had a
buyer for our company
pull out at the last
minute. We’ve also seen
an investor’s value first
hand when they roll
their shirt sleeves up
and get stuck in to help
fix issues, recommend
talent and vouch for us
in partnership discus-
sions.
With decades of
experience scaling SaaS
companies, my top
advice for fellow
entrepreneurs is
straightforward:
nothing beats staying
the course.
Never, ever give up.
Stay persistent, work
hard, and eventually,
things will fall into
place.”
Vertice, founded in 2021 by
Eldar and Roy Tuvey, is a
leading platform designed
to help CFOs and
procurement leaders
optimise software costs.
Leveraging their past
successes with Wandera and
ScanSafe, the Tuvey brothers
created Vertice to reduce
cloud and SaaS expenses by
25%. Since its inception,
Vertice has achieved a 7x
increase in ARR, raised $25
million in Series B funding,
and manages over $3.4
billion in SaaS spend
globally. With 30% of its
workforce dedicated to
R&D, Vertice remains at the
forefront of innovation.
NEVER, EVER GIVE UP. STAY PERSISTENT, WORK HARD, AND
EVENTUALLY, THINGS WILL FALL INTO PLACE.”
Page 36
EMPOWERING
THE VISIONARIES
OF THE
UNITED KINGDOM
UNITED KINGDOM
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37
October 2024 / ENTREPRENEUR.COM /
Turning Failure Into Fuel
Lessons on harnessing setbacks for growth. by MIKE GREENE
← MIKE GREENE, author of
Failure Breeds Success.
Page 38
38 / ENTREPRENEUR.COM / October 2024
S/Insights
U
nlock the power
of failure.
Entrepreneurs
often worry
about it, but by
embracing
setbacks, you
learn what doesn’t work,
push the boundaries to
innovate, and cultivate the
resilience needed to
succeed. That’s why we at
Entrepreneur United
Kingdom are asking
entrepreneurs to share
their personal stories of
how they’ve turned
troubles into triumphs.
U
nder the banner of Turning
Failure Into Fuel, Mike
Greene, a serial entrepreneur
and host of Success Is A System
podcast shares insights on embracing
failure and overcoming adversity.
From homelessness to scaling
mountains, his story is a testament to
resilience and the transformative
power of learning from setbacks.
Greene knows a thing or two about
overcoming failure - he has even
written a book about it !
“When writing the book with an
experienced ghostwriter, we discussed
potential titles. I suggested “Failure
Breed Success,” and she objected,
advising against using ‘failure’ in the
title.
She cautioned that using “failure”
could discourage readers, citing
society’s tendency to ignore failures.
However, I believe modern society
often underestimates its significance.
Nearly every successful individual—
→ The
entrepreneur is
recognised for his
innovative
business ventures
and success.
IMAGES COURTESY MIKE GREEN
whether a businessperson, entrepre-
neur, athlete, or politician—has
faced setbacks on their journey to
success. Mastery in any skill often
begins with overcoming initial
challenges, where persistence in the
face of repeated failures proves
essential.
Since childhood, whenever things
didn’t go as planned, my mom
instilled in me the mindset of
resilience. Her advice was always
clear: “When someone knocks you
down, get up, dust yourself off, and
keep moving forward.” This early
lesson taught me that setbacks are a
natural part of life. It’s important
not to dwell on them but instead to
gather strength, learn from the
experience, and continue growing.
After losing my first business and
becoming homeless due to fire
damage, my wife and I took odd jobs
to get by. Despite initial self-pity, a
visit to the library turned my
perspective around. Discovering a
self-help book by Richard Branson,
I realised failure didn’t define me. It
inspired me to become an avid
reader, believing in the adage that
readers become leaders. Reflecting
on my failures, I saw them as
opportunities to learn and grow. I
acknowledged gaps in my business
knowledge and committed to
improving in areas like financial
management and marketing. This
shift in mindset taught me that
failure is integral to success, pushing
me beyond mediocrity.
When people question why I focus
on failure, I explain that learning
from others who have bounced back
is crucial. Reflecting on my own
experiences, despite business
failures in my twenties, I achieved
significant success. Stepping back, I
realised I was mostly right—about
90 to 95%. The remaining 5% posed
risk, like a flawed recipe ingredient.
I improved by strengthening
financial knowledge, considering
hiring a financial director, and
practising delayed gratification.
Embracing failure taught me to
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October 2024 / ENTREPRENEUR.COM /
address weaknesses and
leverage strengths for
future challenges.
My podcast Success As A
System focuses on
interviewing individuals
like Charlie Mullins, and
Dame Mary Archer. I’ve
come to realise that cliché
as it may sound, the real
reward in life lies in the
journey itself, and failure is
an inevitable part of every
journey. Many successful
people share that if given
the chance, they’d embrace
failure even more because
they understand that
beyond failure lies great
rewards that most people
never attain due to their
fear of failure.
This perspective has led
me to actively pursue
endeavours with risks,
knowing the power of
overcoming them. For
instance, in a month, at 60
years old, I’ll be trekking
up a mountain on the
Russian-Georgian border,
over 5,000 metres high,
through deep snow.
Despite the risks involved,
I know the exhilaration of
standing at the summit,
having experienced it on
mountains like Kiliman-
jaro. The temporary pain
and hardship vanish the
moment you achieve your
goal. People often hear
cliche quotes like ‘failure is
not fatal’ and discard them
as such, rather than saying
they’re a cliche, because
they’re said a lot. Look at
failure and say, ‘Can I go
again?’
After falling during an
acclimatisation climb for
Kilimanjaro, I returned
four years later. On the
descent, I broke my fibula
and tibia. People would
sympathise, saying it was a
shame I couldn’t conquer
the mountain. Though
well-meaning, their
comments stirred
something in me—I hadn’t
failed Kilimanjaro, just
that attempt. I never
doubted I would return
and achieve it. And I did,
4 years later.
Looking to advise
entrepreneurs today I
would say build a brand,
not an ego. In 2024, many
are caught up in the
influencer culture, striving
to appear successful by
renting luxury cars or
staying in lavish villas.
They’re creating a facade
of success, but the time
spent on maintaining this
image could be better used
achieving genuine success.
An obsession with
appearing successful stems
from a deep fear of failure,
but if you avoid failure,
you’ll never be truly
successful.
A combination of
education, work ethic and
self belief makes you
EMBRACING FAILURE TAUGHT ME TO ADDRESS WEAKNESSES AND LEVERAGE
STRENGTHS FOR FUTURE CHALLENGES.”
unstoppable. Education
extends beyond formal
schooling; it’s about daily
learning, whether through
reading or embracing
timeless wisdom. A mentor
doesn’t have to be sat next
to you; they can be someone
from history whose insights
live on in books, audio, or
videos. For me, my book is
partly biographical, guiding
readers to create a strategic
plan. More importantly, it’s
about leaving a mark that
says: if someone like me can
succeed, then anyone can.
I’ve failed, I’ve been
bankrupt, I’ve been
homeless. It’s all a part of
me and the recipe of my
life. “
↓ An entrepreneur,
growth mentor,
consultant, and
speaker on
strategic change
and leadership.
Page 40
40 / ENTREPRENEUR.COM / October 2024
S
Q&A
This myth of the “perfect
co-founder” is one of many
preconceived notions
about entrepreneurship
that can slow down
potential business
builders. AlSalim’s
message is simple: support
is crucial, but you can find
it by building the right
team, attracting investors,
and staying true to your
mission. His company,
Gaia, was born from
I
n the world of
startups, there’s a
prevailing myth
that every
successful
venture requires a
co-founder—that
a partner in crime
is a necessity to get
your idea off the
ground. Nader AlSalim,
CEO and Founder Gaia,
however, discovered
firsthand that this
isn’t always true.
“If you have, or find
the right one, great,
but don’t settle and
don’t let not having a
co-founder delay you
from starting your
business,” he advises.
IMAGES COURTESY GAIA
The Myth of Co-Founders
Imagine going from the fast-paced world of investment banking at Goldman Sachs
to tackling one of the most personal challenges in healthcare—fertility. That’s exactly
what Nader AlSalim has done. And he has done it solo. by PATRICIA CULLEN
/
↓NADER ALSALIM,
Founder & CEO at
Gaia
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October 2024 / ENTREPRENEUR.COM /
deeply personal experience—an
experience that not only shaped his
startup but also fuels his drive.
Gaia is much more than a business;
it is a mission. “The entrepreneur-
ial journey is full of ups and downs,
and it’s crucial to have the right
people by your side,” James
explains. For him, that support
didn’t come in the form of a
traditional co-founder, but through
the strong relationships he built
with his team, investors, and the
people Gaia serves.
}Trust Your Own Path
Entrepreneurship is often a
balancing act between taking
advice from those who’ve been
there before and forging your own
path. “Be cautious about the advice
you receive,” says AlSalim. “It can
quickly become overwhelming, as
so many people are eager to share
their insights, experiences, and
advice.”
Amidst a flood of guidance, it’s
easy to lose sight of what truly
matters—the original spark that led
you to start your business in the
first place. He reminds fellow
entrepreneurs to remain selective.
“Stay true to your vision, trust the
experience that shaped your idea,
and remember why you started in
the first place.” In his case, it was
his personal struggle with IVF that
gave him a unique insight into the
shortcomings of the fertility
industry, which would later shape
Gaia’s mission. }}
OUR MISSION IS SIMPLE: TO GIVE ANYONE
WHO WANTS A FAMILY THE CHANCE TO TRY.”
↑ Team of medical
professionals and
staff from GAIA IVF
company
Page 42
42 / ENTREPRENEUR.COM / October 2024
Gaia’s approach was simple:
challenge the status quo. “Not
everyone achieves success, often
because they follow the same
conventional paths,” according to
the entrepreneur. Thinking
outside the box is crucial for
setting yourself apart in a
competitive landscape. And with
Gaia, AlSalim embraced an
unconventional route—one that
prioritised patient experience and
financial accessibility over the
industry’s established practices.
}From Personal Struggle to
Global Impact
The idea for Gaia didn’t come to
AlSalim straight out of a business
school or tech incubator. It came
from a personal, life-altering
experience—his own challenging
journey to parenthood. “In 2019,
after personally navigating the
significant challenges associated
with IVF, I founded Gaia with the
ambition of sparing others from
experiencing the same struggles,”
he shares.
Navigating multiple IVF clinics,
investing over £50,000, and
enduring years of emotional and
physical exhaustion, AlSalim
realised that the fertility process
was broken—both financially
and emotionally. While he and
his wife were ultimately fortu-
nate enough to welcome their
son, many others weren’t so
lucky. “I couldn’t shake the
feeling that the fertility industry
could (and should) do better.”
Gaia was founded to provide a
solution. “Our mission is simple:
to give anyone who wants a
family the chance to try.” Gaia’s
model reimagines the traditional
approach to IVF, which can often
be financially prohibitive for
many couples. One of the most
significant barriers to fertility
treatment is the upfront cost,
with many people abandoning
their IVF journey due to
financial strain. “34% of people
abandon treatment early because
IF YOU HAVE, OR FIND THE RIGHT ONE, GREAT, BUT DON’T
SETTLE AND DON’T LET NOT HAVING A CO-FOUNDER DELAY
YOU FROM STARTING YOUR BUSINESS.”
S
Q&A
/
↓GAIA’S first baby Eddie
Page 43
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October 2024 / ENTREPRENEUR.COM /
of the expense,” James notes.
Gaia’s innovative payment
model alleviates this burden.
Instead of facing hefty upfront
costs, couples pay less to start
IVF treatment and only pay for
a successful outcome. “If they
don’t have a child, they don’t pay
for their treatment,” he says.
Gaia’s approach eliminates the
financial stress and uncertainty,
allowing couples to focus on
what truly matters—their
journey to parenthood.
}Changing the Game, One Baby
at a Time
In just five years, Gaia has
already had a profound impact.
From helping the first family
welcome their son, Eddie, to
now celebrating over 100 Gaia
babies born, the company is
making waves in the fertility
space. “Our members are having
a baby every six days,” AlSalim
shares proudly. What started as
a deeply personal mission has
grown into a global movement,
with Gaia now operating in both
the UK and the US, supported
by a dedicated team of 38
employees.
Gaia’s growth is a testament
to its mission and its innovative
model. With over $20 million
in equity funding from
investors who share the
company’s vision, Gaia is
well-positioned to continue
making fertility treatment
accessible for all.
For entrepreneurs reading
this, the story of Gaia is a
reminder that inspiration
doesn’t always come from a
polished business plan or a tech
breakthrough. Sometimes, it
comes from deeply personal
experiences and the desire to solve
real-world problems. “Don’t be
deterred if your big idea hasn’t
come to you straight out of school
or university,” AlSalim advises.
“Sometimes, the most impactful
ideas come from life experience.”
}The Entrepreneurial Takeaway
Entrepreneurs often feel the
pressure to conform to certain
myths—the need for a co-founder,
the idea that success must follow
conventional paths, or the belief
that the right idea will strike at a
specific time in life. Gaia’s story
proves otherwise. It’s about
trusting your journey, surrounding
yourself with the right team, and
staying laser-focused on your
mission.
Whether you’re in the throes of
startup life or still searching for
your breakthrough idea, remem-
ber this: some of the best compa-
nies are built not by following the
well-trodden path, but by redefin-
ing it entirely. As AlSalim puts it,
“This is just the beginning of our
journey, so watch this space!”
→ PLAYBOOK accelerates
career growth for women
through expert-led
Masterclasses and an
engaged community that
enables women to keep
learning and leading.
STAY TRUE TO YOUR VISION, TRUST THE EXPERIENCE
THAT SHAPED YOUR IDEA, AND REMEMBER WHY YOU
STARTED IN THE FIRST PLACE.”
Page 44
PASS-IT-ON ETHOS
James Crummie, co-founder of Too
Good To Go, a company tackling food
waste, and a business mentor at Virgin
StartUps acknowledges that it can be
isolating when you start a business, so
being connected with other founders
allows you the opportunity and freedom
to ask the ‘stupid question.’
“It enables you to share challenges
with fellow entrepreneurs and seek an
outside-in perspective on how you can
address it - essentially it is like building
a support network which can help you
scale your business faster,” he says.
For first time founders, or even those
thinking about starting a business it
can be hard to know where to start,
where to get that confidence to take the
leap. Highlighting the gap in knowl-
edge sharing Crummie points out that
the majority of first-time entrepreneurs
are unlikely to have a network that can
show them the basics from incorporat-
ing a business to raising capital.
“An ecosystem that supports entrepre-
neurs helps to take away many of these
obstacles so that businesses can thrive
and be a source of positive impact,” he
says.
In these communities and ecosystems,
there’s a strong culture of sharing and
passing on knowledge or resources.
“Being a founder of a purpose driven
business I have always seen people
within various ecosystems wanting to
help - they have understood my vision
for Too Good To Go and have wanted
to support in various ways. As a result,
I am always eager to give back to a
community that has given me so
much.”
In The Loop/
F
or entrepreneurs, community is everything.
It’s your hub for support, resource-sharing, and building
invaluable connections. Whether you’re looking for
expert advice, mentorship, or simply a place to
brainstorm, being part of a vibrant network can
dramatically boost your ability to overcome obstacles
and accelerate your growth.
COMMUNITY
Let it supercharge your entrepreneurial journey by PATRICIA CULLEN
→ JAMES CRUMMIE,
co-founder at Too
Good To Go
/ ENTREPRENEUR.COM / October 2024
44
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October 2024 / ENTREPRENEUR.COM /
LEVERAGING ECOSYSTEM
SUPPORT
In the competitive world
of startups, community
and networking are vital
lifelines.
“It is well-known that
most startups (70%) fail
within their first five years
of operations - due to a
myriad of competitive,
capital, and production
barriers encountered as
they cross the Valley of
Death,” says Lauren
Pilgreen, Head of Startup
Innovation at Sustainable
Ventures, a company that
invests in and supports
sustainable start-ups.
“However, our average
84% survival rate is well
above the industry average
↑ LAUREN PILGREEN, Head of Startup Innovation at Sustainable Ventures
due to our community
and networking that
underpins our ecosystem
model for climate
technologies.”
A recent survey reveals
that access to formal
acceleration programs
and expanding personal
networks are game-
changers in overcoming
growth and financial bar-
riers.
The Sustainable
Ventures community
enabled DAME and
Batch.Works to create
the world’s first 3D-
printed free-vend
tampon dispenser from
recycled strawberry
punnets, showcasing the
power of collaborative
innovation.
“This collaboration is one
example of how, when
provided with the right
support system and
infrastructure, startups
can help each other
achieve the coveted
snowball effect,” says
Pilgreen.
Likewise Dr. Anas
Nader, CEO of Patch-
work Health, found the
NHS Clinical Entrepre-
neur Programme (CEP)
pivotal in launching their
health tech startup.
It provided essential
knowledge and skills in
OUR AVERAGE 84% SURVIVAL RATE
IS WELL ABOVE THE INDUSTRY
AVERAGE DUE TO OUR COMMUNITY
AND NETWORKING THAT UNDERPINS
OUR ECOSYSTEM MODEL FOR CLIMATE
TECHNOLOGIES.” LAUREN PILGREEN
“
→ DR. ANAS NADER,
CEO of Patchwork
Health
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46 / ENTREPRENEUR.COM / October 2024
navigating the NHS
landscape, securing
funding, and scaling
operations. This support
enabled Patchwork to
grow to over 100
employees, partner with
56 NHS organisations,
and raise £ 27million in
funding.
“The CEP community
and its expertise have
been instrumental in our
growth,” says Dr. Nader.
“Access to broader
healthtech and entrepre-
neurial insights has been
pivotal, enabling us to
navigate complexities and
avoid potential hurdles,”
he says.
HOLISTIC SUPPORT
SYSTEM
A strong community can
be a game-changer,
offering the support and
connections that make all
the difference.
Alex Depledge MBE,
CEO of Resi, an architec-
tural tech start-up,
illustrates the transforma-
tive power of community
through her involvement
with Foundrs, a network
of tech founders that has
become indispensable to
her business life, and
emphasises the vital role
of this 450-strong private
tech founders’ group.
“Outside my co-founder
this community is the
most important relation-
ship I have in business”,
she says.
Describing real-life
community events as
“dimensional shifting,”
Depledge cites the
messaging platform they
use as the most important
part of the group.
Whether it’s support
around her child having
THE CLINICAL ENTREPRENEUR PROGRAMME COMMUNITY
AND ITS EXPERTISE HAVE BEEN INSTRUMENTAL IN OUR
GROWTH.” DR. ANAS NADER
↓ ALEX DEPLEDGE,
CEO at Resi
FINDING MY CO-FOUNDER GAVE ME
THE CONFIDENCE TO GIVE IT A SHOT.
COMMUNITY SUPPORT TRANSFORMED
OUR IDEA INTO A SUCCESSFUL
BUSINESS.” JAMES GRIFFITHS
In The Loop/
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October 2024 / ENTREPRENEUR.COM /
ADHD or finding a great employment
lawyer, the platform provides quick
and effective solutions.
“It operates on a 100% pay it
forward mentality and it is free, so its
a safe place where you can be
vulnerable,” she adds.
TAPPING INTO COLLECTIVE INTELLI-
GENCE
Sara Daw, co-founder of The CFO
Centre, which provides flexible CFO
services globally, has seen firsthand
the benefits of community. By
cultivating a global network of
dedicated CFOs, her company has not
only distinguished itself but also
fueled its impressive growth. The
businesses they partner with and the
CFOs in the network gain unparal-
leled access to collective intelligence,
harnessing the power of collaboration
and shared knowledge.
“Indeed, the resulting entrepreneur-
ial community gains insights,
powerful introductions, and contacts
not only from the CFO community but
their clients, suppliers, partners, and
wider networks”, she says.
Communities empower entrepre-
neurs by providing confidence, diverse
perspectives, innovative ideas, and
strong mutual support. Daw credits
this community nurturing with
creating a snowball effect of growth
and success.
“It will multiply reach, presence,
knowhow, and resources to bring even
further growth and give access to
markets and networks otherwise
unavailable.”
Networks: accelerating growth and
connections. Want in?
James Griffiths, co-founder of Mous, a tech
accessories company, illustrates key lessons
in entrepreneurship and community support.
Mous has grown to serve over 1.8 million
customers globally and was valued at £65
million in early 2023.
Griffiths began his entrepreneurial journey
at age 15. He emphasises the benefits of
starting young, noting that fewer personal
and financial obligations make early ventures
more feasible. Reflecting on his experience,
Griffiths states, “I now have a 10-month-old
baby and while I have a supportive family, I
wouldn’t want to put them through the
startup phase now or take on £2 million of
debt like I did back then. My advice? Start as
early as possible!”
A significant factor in the entrepreneurs
success was finding the right co-founder,
Josh Shires, a skilled engineer. This
partnership, combined with support from
Virgin StartUp—where they attended a
workshop and secured a loan—was crucial.
Griffiths notes, “Finding my co-founder gave
me the confidence to give it a shot.
Community support transformed our idea
into a successful business.”
Griffiths underscores the importance of
self-motivation in entrepreneurship. While
community support is valuable, personal
drive is essential for navigating the
challenges of business ownership. As
Griffiths puts it, “If you need external
motivation to keep going, starting a business
might not be for you.”
INSIGHTS from
James Griffiths, Building
Success with Community
↓ SARA DAW,
co-founder of the
CFO Centre
→ JAMES GRIFFITHS,
co founder, Mous
Page 48
THE TOP 10
UNICORNS IN THE UNITED KINGDOM
The United Kingdom has always been a hotbed for tech
innovation, birthing over 100 tech unicorns over the years.
Today, the UK is home to 87 active privately held startups,
each valued at over US $1 billion allowing each to reach the
coveted “unicorn” status. These unicorns operate in a broad
range of sectors, from cleantech to crypto, from healthtech
to gaming, and proptech to fintech; each are applying
disruptive technologies or business models to disrupt
existing sectors or creating brand new ones.
Fintech is by far the most common industry amongst the list
of UK tech unicorns, with 18 currently operating in the space.
These include six of the country’s leading challenger banks,
including OakNorth Bank, Revolut, Starling Bank, and Monzo.
This dominance comes as no surprise, given that fintech
consistently ranks as the UK’s top-performing high-growth
industry, attracting more equity investment than any other
startup sector.
As of 2023, Artificial Intelligence (AI) companies have
become the biggest recipients of equity investments,
knocking fintechs off the coveted top position. Nine of
the companies listed in the 2024 unicorn report feature
artificial intelligence in their products, but AI is still in its
early-adoption stage. The question isn’t will we see AI firms
take-over the global unicorn list, but when we should expect
to see this happen.
Here is a list of the top 10 unicorns in the UK according to
Dealroom data analyzed by Lucidity Insights’ research team.
48 / ENTREPRENEUR.COM / September 2024
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September 2024 / ENTREPRENEUR.COM /
Company
Sector
Funds Raised
(US $)
Valuation
(US $)
1
2
3
4
5
6
7
8
9
10
FNZ
Revolut
Rapyd
Blockchain.com
The Access Group
Checkout.com
Global Switch
Ion Group
Octopus Energy
SumUp
Fintech / Wealth Management
Fintech / Neobanking
FinTech / Mobile Payments
Blockchain / Crypto Exchange
Software / Business Management
E-commerce / Payments
Data Center / Real Estate
IT Software / Web Development
Cleantech / Energy Efficiency
Fintech / Mobile Payments
$1.4 billion
$1.7 billion
$770 million
$600 million
$1.3 billion
$1.8 billion
n/a
$439 million
$2.5 billion
$662 million
$20.0 billion
$18.0 billion
$15.0 billion
$14.0 billion
$12.0 billion
$11.0 billion
$10.5 billion
$9.2 billion
$9.0 billion
$8.5 billion
TOP 10 UNICORNS IN THE UNITED KINGDOM, BASED ON VALUATION (MAY 2024)
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September 2024 / ENTREPRENEUR.COM /
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Let’s take a closer look at each of these unicorns, to get a feel for each of them.
Sector:
Fintech / Wealth
Management
Sector:
Fintech /
NeoBanking
Founded:
2003
Founded:
2015
Funds Raised:
US $1.4 billion
Funds Raised:
US $1.7 billion
Valuation:
US $20 billion
Valuation:
US $18 billion
Founded in 2003 by current Group CEO, Adrian Durham,
FNZ is a global financial services company that provides
investment platforms to major financial institutions
and wealth management firms. Its end-to-end wealth
management platform integrates modern technology,
business operations, and investment services to help
financial institutions and asset managers deliver
differentiated value to end investors and advisors.
FNZ has partnered with over 650 financial institutions
and 12,000 independent wealth managers worldwide,
manages a staggering US $1.5 trillion in assets under
administration (AUA).
Founded in 2015 by current CEO Nik Storonsky and CTO Vlad Yatsenko,
Revolut is a global neobank and financial technology company
that offers banking services for retail customers and businesses.
It provides accounts and debit cards that can be used abroad with
no foreign transaction fees and a “real” exchange rate with no
further fees. Revolut offers a suite of financial services including
peer-to-peer payments, currency exchange, foreign exchange, p2p
and bank transfers & remittances, ATM withdrawals, donations,
hotel and experience booking. The European Central Bank granted
Revolut a full banking license in 2021 when its valuation was US $33
billion, making it the most valuable UK tech startup at the time. The
company’s customer deposits reached US $15.5 billion in 2022, and
as of December 2023, Revolut had more than doubled its headcount,
employing over 7,500 people in over 30 countries.
1.
2.
FNZ
REVOLUT
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September 2024 / ENTREPRENEUR.COM /
Sector:
Fintech / Mobile
Payments
Sector:
Blockchain / Crypto
Exchange
Founded:
2016
Founded:
2011
Funds Raised:
US $770 million
Funds Raised:
US $600 million
Valuation:
US $15 billion
Valuation:
US $14 billion
Founded in 2016 as a consumer-mode e-wallet called CashDash
by current CEO Arik Shtilman, VP Arkady Karpman, and GM Omer
Priel, Rapyd is a global payments platform which allows customers
to utilize various financial services, including payouts, fund pooling,
payments, foreign exchange, card issuance, and virtual IBAN
accounts. Today, Rapyd has operations in over 100 countries,
over 250,000 merchant clients globally, and an expansion of the
Rapyd Global Payments Network to over 1,200 payment methods
supported by 18 settlement hubs. The company has raised US
$470 million, acquired the payment service provider KORTA, and
partnered with both MasterCard and Visa, boasting a portfolio
made up of Tier 1 enterprise clients including Adidas, Google, Ikea,
Meta, Netflix, Rappi, and Uber.
Founded in 2011 as “Blockchain.info” by current CEO Peter
Smith along with board member Nicolas Cary and Benjamin
Reeves, Blockchain.com is a Bitcoin block explorer service,
as well as a cryptocurrency wallet and a cryptocurrency
exchange supporting Bitcoin, Bitcoin Cash, and Ethereum. The
Blockchain.com platform lets you access Bitcoin, Ethereum,
and other leading cryptocurrencies, and customers can
also use a card or bank account to buy crypto, earn rewards,
connect to DeFi, and explore blockchain data. The company
began as the first Bitcoin blockchain explorer in 2011 and
later created a cryptocurrency wallet that accounted for
28% of bitcoin transactions between 2012 and 2020 when
Blockchain.com had 40+ million wallets created in over 140
countries.
3.
4.
RAPYD
BLOCKCHAIN.COM
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52 / ENTREPRENEUR.COM / October 2024
Sector:
e-Commerce /
Payments
Sector:
e-Commerce /
Payments
Founded:
1991
Founded:
2009
Funds Raised:
US $1.3 billion
Funds Raised:
US $1.5 billion
Valuation:
US $12 billion
Valuation:
US $11.0 billion
Founded in 1991 by current CEO Chris Bayne, CFO Rob Binns, and
CSO Jon Jorgensen, The Access Group is a business software
company that provides business management software to over
100,000 organizations across the UK, Ireland, the US, and the Asia
Pacific region. The Access Group is passionate about helping
organizations thrive and grow, and specializes in serving small
and mid-sized organizations, both commercial and not-for-profit.
They offer a range of business management solutions that
streamline operations and boost productivity, and their dedication
to product innovation and service excellence has empowered
ambitious businesses like APXpress and the Fawcett Society for
over 30 years.
Founded by CEO Guillaume Pousaz in 2009 (previously Opus
Payments), Checkout.com is a British multinational financial
technology company that processes payments for other
companies. It offers a global payment platform that supports
online, mobile, subscription, and issuing payments. It also
provides fraud detection, identity verification, and intelligent
acceptance tools to boost your performance and customer
experience. In May 2020, Checkout.com acquired Australian
company Pin Payments, allowing Checkout.com to expand into
the Australian and New Zealand markets. It had a valuation of
US $40 billion in 2022, making it the most valuable European
fintech startup.
5.
6.
THE ACCESS GROUP
CHECKOUT.COM
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October 2024 / ENTREPRENEUR.COM /
Sector:
Data Center / Real
Estate
Sector:
IT Software / Web
Development
Founded:
1998
Founded:
1998
Funds Raised:
n/a
Funds Raised:
US $439 million
Valuation:
US $10.5 billion
Valuation:
US $9.2 billion
Founded in 1998, Global Switch is a leading owner,
operator, and developer of large-scale network-dense,
carrier, and cloud-neutral multi-customer data centers
in Europe and Asia-Pacific. Global Switch is one of the
world’s highest credit-rated data center providers, with
investment-grade ratings from Fitch, Moody’s, and S&P
Global Ratings. Its network is home to some of the most
forward-thinking public and private organizations of
all sizes, who rely on it to house their mission-critical
IT infrastructure and connect them seamlessly to
a diverse choice of telecoms, internet, and cloud
providers.
Founded in 1998 by CEO Andrea Pignataro, ION Group is a global financial
software and data firm that plays a crucial role in transforming the way
businesses operate through automation technology. ION Group provides
insights and tools for accessing and analyzing data from global capital
markets, enables efficient trading and risk management, facilitates
connectivity to exchanges and markets, and streamlines operational
processes. By automating repetitive tasks, ION encourages creativity and
long-term thinking, challenges boundaries, and questions assumptions to
drive transformative leaps. ION Group serves over 100,000 organizations
across various sectors and regions globally, and recently raised $276
million through separate loan sales in Europe and the US aimed at
distributing cash to shareholders and strengthening its cash reserves.
7.
8.
GLOBAL SWITCH
ION GROUP
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Sector:
CleanTech / Energy
Efficiency
Sector:
Fintech / Mobile
Payments
Founded:
2015
Founded:
2012
Funds Raised:
US $2.5 billion
Funds Raised:
US $562 million
Valuation:
US $9 billion
Valuation:
US $8.5 billion
Founded in 2015 by CEO Greg Jackson, Octopus
Energy is a renewable energy group that stands
out for its commitment to providing great value,
green energy, and innovative smart tariffs. Octopus
Energy has won more awards for customer service
than any other energy supplier, and their standard
prices are consistently cheaper than those of
other large suppliers as they focus on long-term
affordability rather than just fixed-term deals.
Octopus Energy already manages £6 billion of
green energy projects globally, and plans to invest
£15.5 billion in offshore wind projects by 2030.
Founded in 2012 by current CEO Daniel Klein, along with Jan Deepen, Marc-
Alexander Christ, and Stefan Jeschonnek, SumUp is a financial technology
company that offers smart tools to help businesses grow, from taking payments
and processing orders, to customer acquisition and managing money. Over
4 million businesses have already chosen SumUp to be their partner as the
company provides a suite of financial services including peer-to-peer payments,
currency exchange, foreign exchange, p2p and bank transfers & remittances,
ATM withdrawals, donations, hotel and experience booking. SumUp raised just
under US $307 million in 2023 and aims to use this funding to grow its business
both organically and inorganically. The company has plans to launch additional
financial services around its existing card readers and other point-of-sale tools,
expanding its current offerings which include invoicing, loyalty programs, and
business accounts, while expanding its geographical reach beyond the 36
countries where it currently operates.
9.
10.
OCTOPUS ENERGY
SUMUP
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October 2024 / ENTREPRENEUR.COM /
Don’t forget, these are just the top 10 of 86 active unicorns headquartered in the
United Kingdom to date. Bolstered by companies like these being flag bearers for the
next generation of startups, the UK’s thriving tech ecosystem showcases a blend
of innovative ideas, robust investment, and a willingness to embrace disruptive
technologies. This dynamic environment reflects a broad spectrum of opportunities for
growth and transformation. Looking ahead, the key questions are how these unicorns
will sustain their growth amidst increasing competition and how they will evolve in
response to global economic challenges and technological advancements. The future of
tech is bright, with many exciting developments on the horizon across the globe.
Page 56
56
THE TOP 10
MOST ACTIVE VENTURE CAPITAL
FIRMS IN THE UK TODAY
In the United Kingdom, a vibrant venture
capital (VC) landscape has given rise to
some of the world’s most active firms
supporting the growth of startups and
fostering the development of local,
regional and global entrepreneurial
ecosystems. We dug into the data
and present to you the 10 most active
VC firms in the UK, highlighting their
significant contributions to the startup
ecosystem based on the EMEA VC
Investor Prominence Rank developed
by Dealroom. The algorithm uses a
comprehensive analysis that evaluates
portfolio size, total value of the current
portfolio, total deals, level of activity in
the past 12 months, the ability to spot
‘winners’ in the early seed stage, and the
number of unicorns and ‘predicted soon-
icorns’ backed.
Ranking Methodology
There are some interesting metrics
included in this ranking methodology.
The total number of deals completed by
the VC firm, particularly those in the last
12 months, measures the firm’s activity
level and ensures no zombie VCs are
considered.
The ability to spot ‘winners’ in the early
seed stage is also a crucial indicator,
as it evaluates the firm’s foresight and
capability to invest in startups with high
growth potential early on. Additionally,
assessing the number of unicorns that
each VC firm has backed reflects the firm’s
success in identifying and supporting
high-growth potential startups. The ranking
also takes into account the number of
companies within the VC firm’s portfolio that
exhibit the potential to become unicorns
in the future, indicating the firm’s ability to
invest in promising startups at early stages.
To ensure a fair comparison among firms,
Dealroom has introduced a dilution factor
to this year’s ranking, which adjusts for
the success of investments based on the
stage at which the VC firm first invested
in a company, such as Seed, Series A, or
later stages. For example, investing in a
startup during the Seed round carries
more weight than investing at Series C,
reflecting the higher risk and potential
impact of early-stage investments. This
adjustment accounts for the varying levels
of risk and reward associated with different
investment stages, ensuring a balanced
assessment of each firm’s performance.
56 / ENTREPRENEUR.COM / September 2024
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September 2024 / ENTREPRENEUR.COM /
Investor
1
2
3
4
5
6
7
8
9
10
LocalGlobe
Index Ventures
SeedCamp
Balderton Capital
Entrée Capital
Northzone
Episode 1 Ventures
Passion Capital
83North
MMC Ventures
Companies
in Portfolio
277
695
416
291
162
196
87
99
97
125
Estimated Value of
Current Portfolio (USD)
$38.8 billion
$241.4 billion
$42.6 billion
$64.4 billion
$39.8 billion
$51.0 billion
$3.2 billion
$19.1 billion
$35.0 billion
$10.5 billion
EMEA
Ranking
1
2
9
12
20
23
29
31
36
44
No. of
Exits
61
245
54
143
34
70
20
20
41
27
TOP 10 VENTURE CAPITAL FIRMS IN THE UNITED KINGDOM (AS OF MAY 2024)
Now, let’s explore the top 10 most active VC firms in the UK, looking at their investment strategies, notable portfolios, and their overall impact
on the startup landscape. It wont’ come as a suprise that every last one of these top 10 VC firms are headquartered in London.
Source: Dealroom VC Prominence Ranking
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September 2024 / ENTREPRENEUR.COM /
Page 58
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LocalGlobe primarily focuses on Seed-stage and impact
investments through two main funds: LocalGlobe Fund
for Pre-Seed and Seed investments, and Latitude Fund,
a growth-stage fund with an additional US $220 million
for breakout and early growth stages. LocalGlobe
has closed a total of 402 rounds with a portfolio of
companies spanning technology, healthcare, and
consumer goods among other industries. They have had
a total of 61 exits, including link management platform
Bitly, payroll automation solution Pento, tech job search
platform Otta, and online kitchen and home portal
Food52.
Index Ventures invests in companies
at various stages, from Seed to
Series A, across diverse sectors,
from AI, adtech, and fintech, to
enterprise, hardware, and more.
Some of their notable portfolio
companies include cloud storage
player Dropbox, OpenAI competitor
Cohere, and language translation
company DeepL. Index Ventures has
made 1,124 investments to date,
their most recent being DeepL which
raised US $300 million in a Series A
round on May 22, 2024.
1.
2.
LOCALGLOBE
INDEX VENTURES
Established:
1999 in
London, UK
Participated in
Deals Totaling:
US $11.5 billion
No. of Companies
in Portfolio:
277 startups
Total Estimated Value
of Current Portfolio:
$241.4 billion
No. of Exits:
61 (23% Exit Rate)
Established:
1996 in
London, UK
Participated in
Deals Totaling:
US $43.6 billion
No. of Companies
in Portfolio:
696 startups
Total Estimated Value
of Current Portfolio:
$241.4 billion
No. of Exits:
245 (36% Exit Rate)
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October 2024 / ENTREPRENEUR.COM /
Seedcamp supports startups at the Pre-Seed and Seed stages
by investing early in world-class founders who are attacking large
and global markets through disruptive technology. Seedcamp has
an impressive portfolio that spans various industries, and among
their notable investments are educational platform MarcoPolo
Learning, high-performance time-series database QuestDB, and
Ezra AI, which is leveraging AI for medical imaging applications.
They’ve also seen significant growth, with wefox raising one of
the largest Insurtech rounds at a post-money valuation of US $4.5
billion in 2022, a 50% increase from the previous year. Seedcamp’s
unicorn count grew to 9 when viz.ai and Grover joined the herd
that same year.
Balderton Capital is known for its
investments in early-stage Series A
technology and internet startups across
Europe, and has completed 516 investment
rounds since their establishment in 2000.
Their notable portfolio companies includes
fintech company Revolut, the world’s largest
online betting exchange Betfair, and Sophia
Genetics, a leader in genomic data analysis
for personalized medicine. They have been
involved in 3 IPOs and 11 acquisitions in the
last 18 months alone, and their most recent
investment in cleantech trawa raised €10
million on May 15, 2024.
3.
4.
SEEDCAMP
BALDERTON CAPITAL
Established:
2007 in
London, UK
Participated in
Deals Totaling:
US $3.8 billion
No. of Companies
in Portfolio:
416 startups
Total Estimated Value
of Current Portfolio:
US $42.6 billion
No. of Exits:
54 (13% Exit Rate)
Established:
2000 in
London, UK
Participated in
Deals Totaling:
US $11.5 billion
No. of Companies
in Portfolio:
291 startups
Total Estimated Value
of Current Portfolio:
US $64.4 billion
No. of Exits:
143 (50% Exit Rate)
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Entrée Capital provides predominantly seed-stage
funding for innovative startups and companies
worldwide. Entrée has backed startups across
SaaS, AI, Fintech, Security, Data, Consumer, and
more, with over 31 exits and IPOs including monday.
com (NASDAQ:MNDY), Deliveroo (LON:ROO), Cazoo
(NYSE:CZOO), PillPack (acquired by Amazon), and
Breezometer (acquired by Google). From a total
of 259 investments, Entrée Capital’s most recent
investment was in MagnusMetal in April 2024 when
it raised US $74 million in a Series B round.
Northzone partners with founders most often for
Series A funding rounds across Europe and the
US. They’ve made over 300 investments during
their journey, and their notable portfolios include
music streaming giant Spotify, freight mobility
company Einride, and Homa, the world’s leading
platform for creating and publishing mobile games.
Northzone raised a landmark fund of €1 billion in
September 2022 which is furthering investments
in fintech, healthtech, SaaS, and consumer tech,
and their annual Impact ESG Report contributes
to transparency and accountability within the
ecosystem.
5.
6.
ENTRÉE CAPITAL
NORTHZONE
Established:
1996 in
London, UK
Participated in
Deals Totaling:
US $9.7 billion
No. of Companies
in Portfolio:
198 startups
Total Estimated Value
of Current Portfolio:
US $51.0 billion
No. of Exits:
70 (36% Exit Rate)
Established:
2010 in
London, UK
Participated in
Deals Totaling:
US $4.3 billion
No. of Companies
in Portfolio:
162 startups
Total Estimated Value
of Current Portfolio:
US $39.8 billion
No. of Exits:
34 (21% Exit Rate)
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October 2024 / ENTREPRENEUR.COM /
Episode 1 Ventures specializes in investing in B2B software-driven
businesses at the Pre-Seed and Seed stages. They build relationships
early, make decisions swiftly, and engage with founders for the
long term, guiding startups toward successful funding rounds. Their
portfolio includes clinical research tech company Sano Genetics,
global employment platform Omnipresent, and open-source time-
series database QuestDB, and they have had several successful exits,
including FatMap and SimplyCook. To identify promising founders early
on, their data platform has expanded their top-of-funnel by 53% over
the last three months and have made approximately 15 investments
using their new data-driven tooling, sourcing promising startups. They
recently closed their third fund at US $95 million.
Passion Capital was established with a mission
to bring founder-friendly, operationally-minded
venture investing to the UK and Europe and
stands out as one of the first operator-led venture
funds in Europe with a female founding GP, Eileen
Burbidge. Specialized in investing in Seed-stage
tech startups, Passion Capital has made 191
investments in startups such as pet health and
wellness platform Lassie, and AI-powered video
interview analysis tool Retorio, their most recent
being in conversational AI platform PolyAI’s US
$50 million Series C round in May 2024.
7.
8.
EPISODE 1 VENTURES
PASSION CAPITAL
Established:
2013 in
London, UK
Participated in
Deals Totaling:
US $718 million
No. of Companies
in Portfolio:
87 startups
Total Estimated Value
of Current Portfolio:
US $3.2 billion
No. of Exits:
20 (23% Exit Rate)
Established:
2011 in
London, UK
Participated in
Deals Totaling:
US $1.9 billio
No. of Companies
in Portfolio:
99 startups
Total Estimated Value
of Current Portfolio:
US $19.1 billion
No. of Exits:
20 (21% Exit Rate)
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83North has rich history of backing innovative startups
primarily in Series A funding, supporting exceptional
entrepreneurs who aim to build global category-leading
companies. They leverage data to identify promising
startups early on, making informed investment decisions
and providing experienced mentorship to their portfolio
companies. 83North has made 259 investments since
inception in companies including leading ride-sharing
platform Via, software commerce platform Paddle, and
global marketplace solution Mirakl. Their US $400 million
fund closed in 2022 brought their total capital under
management to over $2.2 billion.
MMC Ventures invests in early-stage, high-growth UK companies
from Seed to Series A and distinguishes itself through its
commitment to going deeper—both in the technologies they invest
in and the partnerships they build with founders. MMC Ventures
has made 206 investments in a diverse range of startups like
companies that create sustainable choices for customers, including
those in the Circular Economy. Some of their notable investments
include AI-driven predictive maintenance platform for industrial
machinery Senseye, sustainable ventilation system provider
Breathing Buildings, and home exchange platform Love Home Swap.
MMC Ventures is the first commercial venture capital firm in the
UK to qualify as a B Corporation, and their client Gousto became
the UK’s first and only profitable B Corp unicorn, delivering over 1.5
million meals every month.
9.
10.
83NORTH
MMC VENTURES
Established:
2000 in
London, UK
Participated in
Deals Totaling:
US $1.8 billion
No. of Companies in
Portfolio:
125 startups
Total Estimated Value
of Current Portfolio:
US $10.5 billion
No. of Exits:
27 (22% Exit Rate)
Established:
2006 in
London, UK
Participated in
Deals Totaling:
US $9.3 billion
No. of Companies
in Portfolio:
97 startups
Total Estimated Value
of Current Portfolio:
US $35.0 billion
No. of Exits:
41 (43% Exit Rate)
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October 2024 / ENTREPRENEUR.COM /
There is no magical crystal ball to look to in order to assess winning startups to back.
The ability of top VC firms like these to spot potential ‘winners’ early and provide the
necessary support and resources for exponential growth sets them apart. As more and
more firms continue to back the next generation of groundbreaking companies and
soonicorns, we look forward to seeing how these venture capitalists and their peers will
undoubtedly play a crucial role in defining the UK’s position in the global startup arena.
Page 64
W
hen I was 24, I used my
different way of thinking
to start a drinks brand
with my good friend Jack
that totally disrupted the
market. This year alone
we will sell 40 million
cans across 20 international markets.
But, for a 12-year-old me, who struggled
with school exams, it was a very different
story. And that’s because, like 20% of the
population, I am dyslexic.
Becoming an Unstoppable
Entrepreneur
How dyslexic thinking helped spark a global drinks brand by ALEX WRIGHT
My co-founder Jack and I come from farming
backgrounds. When we discovered that 40% of
grown fruit and vegetables don’t end up on
consumers’ plates, we couldn’t believe that this
much ‘wonky’ produce was being rejected and
wasted by supermarkets. We also realised that
most chilled drinks are stuffed full of sugary,
artificial ingredients. And that’s when we had our
lightbulb moment: why not use the wonky fruit to
create a delicious sparkling drink without sugar or
sweetener? And that’s how DASH Water was born.
Here are some of the lessons I learned becoming
the dyslexic-powered entrepreneur I am today
(and how they could help other entrepreneurs
too):
}Embrace your vision
Dyslexics think differently and 84% of us are above
average at imagining. We see the big picture, often
spot solutions to problems that others don’t see
and are good at simplifying. That different way of
thinking helped Jack and I imagine an alternative
to unhealthy drinks and food waste that’s gone on
to capture 58% of the market.
But it wasn’t an easy journey. In the beginning,
we realised that setting up the facilities to create a
wonky fruit-infused canned drink would cost
around £17 million. For some people, this is where
they turn back, daunted by the road ahead and the
IMAGES COURTESY DASH
In The Loop/
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challenge in front of them. So instead,
we simplified things – started small,
creating batches by infusing wonky
fruit into vats of water in our kitchens,
and offered tasters from a pop-up
table in parks around London for
three consecutive months so we could
refine our products without significant
upfront investment. As an entrepre-
neur, your courage and conviction will
see you through, even if others can’t
visualise what you can. Trust in this.
}Don’t be afraid to seek support and
build a network
I could visualise exactly where we
wanted to get to with DASH, because
of my dyslexic thinking skills, but
needed support to realise this. We
pitched our idea to Sir Richard
Branson’s Virgin Startup who loved it
and provided both the funding and
mentorship to get the business off the
ground. If you’re in the same boat,
seek out like minded people who
believe in your mission and don’t be
afraid to seek support. Leading a
startup can be incredibly lonely, but
there are loads of us out there!
}Tell a compelling story
When we first started doing pop-ups
back in 2017, no one was talking about
food waste. But it was this exact
messaging that resonated with
consumers. Dyslexic Thinkers are
often great at connecting with others
and telling compelling stories, so this
helped me understand what mattered
to our customers, when the big drinks
brands didn’t.
Ensure your brand is aligned with a
purpose and clear values, and share
these publicly – this is what will build
a loyal customer base and differentiate
you from larger competitors. DASH is
now a proud B-Corp and also a carbon
neutral business. Disruptive brands
are purpose-led brands!
}Leverage your strengths and trust
in your team
I was lucky enough to know from an
early age that I am dyslexic, but 80%
of people leave school without their
dyslexia being identified. Not knowing
you are dyslexic can lead to low
self-esteem and confidence issues.
Before my dyslexia was identified, I
struggled with things like languages in
school. I felt stupid and humiliated. As
a perfectionist, trying to perfect exam
results in a system designed to
measure my weaknesses (like spelling
and writing) was tricky.
In the UK, 35% of dyslexics pass
GCSEs in English and Maths,
meaning 65% are labelled as failures,
when in reality, they are struggling to
succeed in a system that is not set up
to help them harness their unique
skills. In fact, Made By Dyslexia’s own
research found that only 1 in 10
teachers truly understands dyslexic
strengths.
As I’ve gotten older, understanding
the way my brain works helps me
focus on the things I’m good at and
employ other people to fill the gaps. I
don’t beat myself up over something I
find challenging, I surround myself
with individuals whose skills balance
my own and have built a strong team
who specialise in areas that I don’t.
Don’t be afraid to be open about your
AS AN ENTREPRENEUR,
YOUR COURAGE AND
CONVICTION WILL SEE
YOU THROUGH, EVEN IF
OTHERS CAN’T VISUALISE
WHAT YOU CAN.”
“
65
October 2024 / ENTREPRENEUR.COM /
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In The Loop/
weaknesses – this
approach will strengthen
your business strategy and
is something many other
entrepreneurs do,
including Richard
Branson (who, as an
ambassador for the charity
Made By Dyslexia, said: “I
am blessed to have
dyslexia”).
}Don’t take no for an
answer
Dyslexic Thinkers are
natural changemakers
because our determined
minds often don’t accept
the status-quo, something
entrepreneurs around the
world have in common.
I recently spoke to
Dyslexic Thinking expert,
Kate Griggs, on her
podcast Lessons in
Dyslexic Thinking, where
she told me 40% of
entrepreneurs are
dyslexic. It’s a mind-blow-
ing statistic, but given just
how many Dyslexic
Thinking traits lend them-
selves to successful
entrepreneurship, it’s
actually not surprising at
all.
As AI continues to
change the way we learn
and work, the skills we
need are projected to
change by 50% by 2030.
In fact, the World
Economic Forum’s Future
of Jobs 2023 report found
that Dyslexic Thinking
skills (like imagining,
visualising and communi-
cating etc.) are a direct
match for the top 5
sought-after skills in
business. As an entrepre-
neur, recruiting and hiring
the right people is a skill
in itself – so look past
typos and consider the
candidate that thinks
differently next time!
Without dyslexia, Jack
and I wouldn’t have been
able to imagine a drink
that’s good for people and
the planet. Like many
entrepreneurs, activists
and campaigners before
us (like Erin Brockovich,
Muhammad Ali and NYC
Mayor Eric Adams, who
are all dyslexic) we didn’t
accept that sparkling
drinks had to be bad for
your health and bad for
the environment. So, as
Kate told me, if you’re an
entrepreneur, maybe even
a dyslexic entrepreneur:
‘find what you love and do
it, and don’t take no for an
answer.’
I’ve recently worked
with Virgin and Made By
Dyslexia on a free course
designed to help entrepre-
neurs develop vital
Dyslexic Thinking skills,
as part of their new
University of Dyslexic
Thinking, or DyslexicU –
a free platform built by
the Open University to
teach the most sought-
after workplace skills,
skills that dyslexics
naturally over-index in
but others can develop.
Because you don’t have to
have dyslexia to think like
a dyslexic!
Alex Wright is
the CEO and
co-founder of
DASH Water.
You can listen
to his episode of the Lessons
in Dyslexic Thinking
podcast with Kate Griggs
here. Take the free
DyslexicU Entrepreneurs
and StartUp Mentality
course and find out more at
www.madebydyslexia.org/
dyslexicu/.
WITHOUT DYSLEXIA, JACK AND I
WOULDN’T HAVE BEAEN ABLE TO
IMAGINE A DRINK THAT’S GOOD FOR
PEOPLE AND THE PLANET.”
“
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