Hotel & Catering, April 2020
Page 1
ALL THE LATEST FROM THE MIDDLE EAST HOSPITALITY INDUSTRY
APRIL 2020
P22 - EXPOCULINAIRE’S CENTRE-STAGE BRANDS SHOWCASE THEIR OFFERINGS
HOW LANGHAM HOSPITALITY GROUP HAS POWERED THROUGH A GLOBAL INDUSTRY CHALLENGE
T H E W A Y
F O R W A R D
Making Delicious Possible
STAR CHEF-APPROVED RECIPES FROM NESTLÉ
PROFESSIONAL MIDDLE EAST
TOP F&B PLAYERS
REVEAL THEIR
SECRETS
HARD-
EARNED
SUCCESS
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WWW.HOTELNEWSME.COM
APRIL 2020
Celebrating
Traditions
Together
Ramadan Kareem
© 2020 All Intellectual Property Rights are reserved to Société des Produits Nestlé S. A. Vevey – Switzerland – Trademarks
Connect with us to view our portfolio, recipes, tips and more.
www.nestleprofessionalme.com
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HOTEL & CATERING NEWS ME
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CONTENTS
FEATURES
On the web
24
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
APRIL 2020 // ISSUE #022
News
Openings &
Launches
Making delicious
possible
Event Review
08
16
18
22
NEWS
Accor and She is Arab partner
to advance women’s leadership,
Study reveals: Delivering to
the increasing expectations of
guests among hoteliers’ biggest
concerns
OPENINGS AND LAUNCHES
MAKING DELICIOUS
POSSIBLE
Nestlé Professional
EVENT REVIEW
ExpoCulinaire
COVER STORY
Langham Hotels Group
CHAIN FOCUS
Accor
08 //
16 //
18 //
22 //
26 //
32 //
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38
46
32
GM INTERVIEW
Aloft City Centre Deira
WHAT’S COOKING?
Chef Middle East
F&B FAR AND NEAR
1004 Gourmet
MOVERS & SHAKERS
Freddy’s Frozen Custards and
Steakburgers
TALENT
Food People
NEW PLAYER
The Bowl One
REVIEW
The Chef’s Brunch
38 //
44 //
46 //
48 //
50 //
52 //
54 //
CONTENTS
APRIL 2020 // ISSUE #022
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
FEATURES
Page 5
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6
APRIL 2020
EDITOR'S LETTER
t has undoubtedly
been a tough start to
the year globally, and –
both the prepared and
unprepared – found
themselves coming face to face with
an undesirable situation, to say the
least. This issue, we’ve spoken to the
CEO of one of the world’s leading
luxury hospitality brands, in an effort
to explore the many possible solutions
that can be adopted to mitigate the
effect of COVID-19.
It’s noteworthy that the WHO-de-
clared pandemic has brought with it
rapid, flexibility-driven changes to the
landscape including an increased reli-
ance on delivery, the rise of contact-
less methods, using digital platforms
(even more) heavily to promote
brands, and more.
Interestingly, the coronavirus has
also seen some of the world’s biggest,
and smallest, institutions, chains, prop-
erties and venues come together to give
back to the community. One particular
example that has caught my attention
was when, in appreciation of Dubai’s
healthcare and hospital heroes’ efforts
to limit the spread of COVID-19, The
Noodle House partnered with Veg-
giTech, a UAE-based agri-technology
start-up, to give back to those on the
frontline with nutritional care packages
of fresh locally grown produce.
Furthermore, the Global Restau-
rant Investment Forum (GRIF) has
launched the Middle East Restau-
rant Association (MERA). MERA, a
non-profit organisation, will act as
a hub that connects, promotes and
supports its members, while helping
to frame the agenda for the UAE’s
restaurant industry.
MERA will be a source of help,
advice and information that concerned
business-owners and members of the
industry can come to for assistance and
guidance. The association aims to look
after everyone in the industry, at all lev-
els, not just owners and management.
A platform for collaboration, innova-
tion and education – MERA advocates
for sustainability, responsibility and
food safety, securing longevity, and ulti-
mately a better future for the industry.
All profits generated by MERA will be
reinvested into both the association
and, indeed, the industry as it’s a non-
profit incorporated organisation.
So, while there’s no escaping a
quick – or rather lengthy – editorial
note on such an issue of quite sub-
stantial magnitude, there’s still a way
to find a positive route through which
to address the matter. And it’s a gold
rather than silver lining in the city of
all that sparkles…
One way to look at it is to see how
much the industry has evolved under
pressure, and I can safely say we’re all
impressed. The way forward is right
ahead…
Regards,
Dina
A note from
the editor
D I N A M A A T Y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Ahmad Al Khader
Marketing Executive
Aaron Joshua Sinamban
Aj@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
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No part of this magazine may be reproduced
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Printed by UPP
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Y O U R R E L I A B L E
P A R T N E R
FRESH FRUITS & VEGETABLES
+971 4 3208889
info@nrtcgroup.com
www.nrtcgroup.com
Al Aweer Fruit & Vegetable market Dubai-UAE
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NEWS
APRIL 2020
FOR ALL THE LATEST NEWS, VISIT WWW.HOTELNEWSME.COM
FOLLOW US ON FACEBOOK FOR UP-TO-THE-MINUTE BREAKING NEWS
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Address Jumeirah Resort has
announced the structural com-
pletion of the development’s
two 310-meter towers.
The topping out of the two
towers not only marks the first
key turning point towards the
project’s Q4 2020 completion.
The 77 double-height levels
were completed in just 799
days – an average of three levels
completed per month.
ADDRESS JUMEIRAH RESORT ANNOUNCES THE
STRUCTURAL COMPLETION OF ITS TWO TOWERS
The resort is now in an in-
terior fit-out phase and in the
final structural topping out of
the 310-metre high sky bridge,
which will link the two sky-
scrapers at the very top. The sky
bridge will feature an infinity
pool, once completed, boasting
the distinction of the highest
infinity pool in the world.
The 443 fully furnished and
serviced apartments and 478
unfurnished residential apart-
ments offer living areas, and
are fitted with branded fittings.
The apartments will offer
its residents views of the Ara-
bian Gulf, The Palm Jumeirah,
Dubai Marina, and Ain Dubai
(Dubai Eye) and direct beach
access. In addition, residents
will also enjoy signature Ad-
dress services and The Spa at
Address
facilities,
multiple
pools for adults and families,
a fitness centre on the 75th
floor, Qix Club for children,
world-class food and beverage
outlets, gentlemen and ladies
hair salons and high-end retail
outlets, including fine jewelry.
Additional services will in-
clude a 24-hour concierge, week-
ly cleaning and maintenance, in-
room dining services and a U by
Emaar Silver Card membership.
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RAMADAN
HOTELS
NEWS
APRIL 2020
Waldorf Astoria DIFC has an-
nounced its Ramadan offerings
and staycation offer.
Iftar at Bull & Bear
What: Bull & Bear invites guests
to enjoy Iftar at their award-
winning restaurant, which for
Ramadan has added an Arabic-
inspired twist to the every-day
menu. The a la carte Iftar in-
cludes classics such as grilled
flatbread with dips, lentil and
pumpkin soup and Bull & Bear’s
take on an Iftar mixed grill. In
addition to the classic dishes,
guest can also choose from op-
tions such as homemade ricotta
with honey, sumac and hazelnut
dukkha, mushroom arancini,
WALDORF ASTORIA DIFC REVEALS RAMADAN
OFFERINGS
ACCOR AND SHE IS ARAB PARTNER
TO ADVANCE WOMEN’S LEADERSHIP
DEVELOPMENT ACROSS THE MENA
Accor Middle East & Africa has
announced the launch of a part-
nership with She is Arab, the first
dedicated global speakers’ plat-
form for Arab women designed
to elevate female leadership de-
velopment and drive women’s
economic empowerment and ad-
vancement in the workplace.
As part of the partnership, a
series of dialogues and discus-
sions will roll out throughout
the year in Saudi Arabia, Egypt,
Jordan and the UAE, including
panels, roundtables, fireside
chats, in addition to training
and coaching sessions focused
on leadership skills, public
speaking, personal branding
and media interaction.
RAW
INTRODUCES
ETHICALLY-
SOURCED
ORANG UTAN
COFFEE
From the Aceh region
of the Gayo Highlands
in Sumatra, just north
of the Equator, RAW
Coffee Company has
ethically-sourced a batch
of limited-edition Orang
Utan Coffee.
Now serving, 100%
Arabica, single origin,
single estate coffee, the
beans provide earthy
notes of tobacco, ha-
zelnuts, grapefruit and
brown spices (turmeric
and ginger).
Because of its inspi-
rational back story, the
Orang Utan Coffee is a
special addition to RAW
Coffee Company’s collec-
tion.
In recent times, the
advancing destruction
of tropical rainforests is
threatening the existence
of both Orangutans and
farmers alike in Sumatra.
Thus, the Orang Utan
Coffee brand is on a mis-
sion to provide long-term
support for the Sumatran
Orangutan Conservation
Programme (SOCP) –
which protects orang-
utans and their rainforest
habitat – and the coffee
farmers in the Gayo High-
lands region of Northern
Sumatra.
starting from AED 820 per night
and includes Iftar in Bull & Bear
along with an additional 20% dis-
count on all other food and bev-
erage. Upon check-in, each guest
will automatically be upgraded to
the next room category.
These events will tackle top-
ics including the changing na-
ture of leadership, navigating
through
workplace
culture,
achieving work life balance,
and advocating workplace poli-
cies to ensure equal opportuni-
ties for women.
and shrimp Harra.
Price: AED 195 per person
Timings: From sunset
Staycation Offer
Waldorf Astoria DIFC’s Ramadan
Staycation offer features rooms
Page 10
du.ae/businesscontrol
Control your business
with no contract.
Business Control Plan gives your employees
1GB
data
200
national minutes 200
Business Calling Circle
minutes
Page 11
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NEWS
APRIL 2020
DELIVERY
ONE CLICK SEES SURGE IN DEMAND FOR CONTACTLESS
DELIVERY AMID CORONAVIRUS CONCERNS
Here, we interview One Click
Delivery Services Operations
Director Ian Caron, who reveals
how the company has been fol-
lowing strict guidelines while
helping the industry maximise
revenue through alternative so-
lutions.
Tell us a bit more about how
delivery services are the go-to
solution amid the current
coronavirus pandemic, and
how they will help companies
and businesses cope and
manage costs and revenue.
In the light of the circumstanc-
es, it’s better for people to re-
main in isolation and limit pub-
lic exposure in order to mitigate
contamination. Delivery is safer
as less and less customers have
to leave their homes and gather
in restaurants, grocery stores,
pharmacies, etc.
During our delivery process,
we implement stringent hy-
giene protocols which are in
line with the Ministry of Health.
Through our delivery ser-
vices, which vary across mul-
tiple verticals, we’re helping
businesses maintain a revenue
stream despite having to close
their doors. Many restaurants
are also counting on deliveries
now, as less and less custom-
ers come for dine-in, in fear of
contamination. We’re helping
as many businesses as possible
stay afloat.
How is One Click Delivery
Services helping the F&B
market and restaurant
businesses amid the current
global health crisis?
Our deliveries support restau-
rants in shifting the revenue
stream from dine-in to deliver-
ies, while helping grocery stores
deal with the influx of orders.
It helps all businesses manage
their fleets better in order to
retain customers and increase
satisfaction during peak times.
What procedures and health
precautions do you have in
place to ensure that your
deliveries are safe, seamless
and convenient?
There are many steps we’ve
taken to maintain a safe and
healthy environment for all.
Firstly,
COVID-19
Training
Awareness, where One Click
drivers are continually being
trained on respiratory hygiene
best practice, proper methods
and the frequency of washing
their hands, as well as identify-
ing associated symptoms.
We
emphasise
respiratory
etiquette and hand hygiene,
One Click Delivery Services, one of the fastest-growing last-mile digital solution companies, has
reported a sharp increase in demand, as public health organisations announce further safety
measures in light of coronavirus-related developments
providing Personal Protective
Equipment such as masks, hand
sanitisers, and gloves, and advise
drivers to wash their hands as
frequently as possible, shielding
coughs and sneezes with a tissue
elbow (not their bare hands).
Each driver is given multiple
masks and gloves to be changed
continuously, with each deliv-
ery. They are also given sanitis-
ers, which they are instructed to
use throughout the day.
One Click Delivery also ac-
tively encourages sick employ-
ees to stay home – should they
notice any associated symp-
toms. They would be asked to
self-quarantine for the recom-
mended period of time. To en-
sure financial safety, we’re com-
mitted to supporting employees
in such cases with the help of
our medical insurance partners.
Candidates are required to
undergo a background check
on travel history and are de-
clared fit to work from accred-
ited healthcare centres or hos-
pitals. We evaluate and screen
the driver’s temperature during
pre-shift to ensure that they
don’t have any symptoms and
are fit to work.
We also perform Service
Vehicle
Cleaning
Routing,
certifying that delivery driv-
ers clean and disinfect their
vehicles and food bags on a
frequent basis, and confirming
that they have hand sanitiser
and disinfectant wipes.
One Click drivers are advised
to avoid physical contact greet-
ings; we ensure strict compli-
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HOTEL & CATERING NEWS ME
13
NEWS
MARCH 2020
ance to the no-contact delivery
policy. We have a knock-and-
drop policy implemented. If the
order was prepaid, the driver
knocks on the customer’s door,
places the package on the floor
and takes multiple steps back in
order to avoid coming in close
contact with the customer.
Drivers are also trained to
hold the packages differently
now (from the bottom only, or
from the sides – depending on
the package) in order to avoid
placing their hands on the same
areas where the customer’s
hands would be.
As for convenience, with our
SaaS LMD, customers can man-
age the fleets the way they see
fit. They can re-allocate drivers
from one branch to another, and
use route optimisation to make
sure drivers and riders take the
fastest route and deliver food or
packages as quickly as possible,
all while keeping track of their
status. It gives them total con-
trol over the delivery process,
and they can optimise when
needed.
What are some of the most
unique features you have
implemented in general, and
other more specific ones in
light of the current crisis?
The most unique aspect of our
company is our different solu-
tions. We create digital solu-
tions that complement one
other and every last-mile deliv-
ery phase. From the fleet and
fleet management software, to
customer acquisition software
and digital post boxes – there
isn’t an aspect of the last-mile
delivery that’s not covered and
enhanced by our solutions.
We’re also extremely flexible
when it comes to our services.
We customise solutions for all
clients, regardless of the size of
their business. Cutting-edge so-
lutions combined with flexibil-
ity are what makes us unique.
Not only are we proud of our
technology, but also the brains
behind it.
In light of the crisis, our agil-
ity and adaptability have been
our unique features. We’re
adapting to a new pace our-
selves and trying to remain as
efficient and safe as possible
during these times.
How are you helping
consumers, on the other side
of the global challenge?
In light of the crisis, we’re able
to reach as many customers as
possible with our different verti-
cals: groceries, meals, drugstore
products, couriers and more.
Customers don’t need to shop
themselves, they can stay home
in order to keep their families
safe and healthy.
Our speedy and hygienic de-
liveries also reassure custom-
ers that they can get whatever
they need, whenever they need
it, helping them keep calm, and
avoiding the need to rush to
stores in panic.
We have a knock-and-drop policy
implemented. If the order was prepaid,
the driver knocks on the customer’s
door, places the package on the floor
and takes multiple steps back in order to
avoid coming in close contact with the
customer..
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APPOINTMENTS
APRIL 2020
PARK INN BY RADISSON, DUBAI MOTOR CITY APPOINTS
NEW CLUSTER MANAGEMENT TEAM
THE CHEDI AL BAIT,
SHARJAH NAMES DIRECTOR
OF OPERATIONS
Park Inn by Radisson, Dubai
Motor City, has appointed a
new cluster management team.
Driving the team is James
Berry as the Cluster Gen-
eral Manager. Berry, 42, from
Northamptonshire,
England,
began his management career
as General Manager in 2008
and brings with him over 20
years of experience in the hotel
and hospitality industry.
Prior to moving to Dubai,
Berry had been serving as Gen-
eral Manager at Sofitel London
Heathrow Hotel after spending
two years as a General Manager
at Sofitel London Gatwick Hotel.
Berry has also previously
worked with Radisson Hotel
Group as General Manager of
Park Inn Peterborough, dur-
ing which, he also oversaw the
opening of the Park Inn Rother-
ham, and at Park Inn Thurrock,
most recently being the Gen-
eral Manager of Radisson Blu
Hotel, Dubai Media City.
James is joined by a clus-
ter team from Radisson Blu
Hotel, Dubai Media City. Tak-
ing charge of HR at the hotel
is the Cluster Director of HR
Roni Masri. The Lebanese na-
tional has been with the Radis-
son Hotel Group over the past
seven years.
According to the property,
his responsibilities will include
leading all HR-related opera-
tions talent-development strat-
egies/policies, administration,
compliance and management.
Leading the sales is Cluster
Director of Sales Amjad Mo-
hammad, with a sales career
that spans over 19 years in the
hospitality industry. He has
worked across many interna-
tional markets including Oman
and the UAE within brands
such as Starwood / Marriott,
Accor, IHG and Radisson Hotel
Group. Mohammad will be re-
sponsible for the hotel’s strate-
gy across key market segments
and the achievement of sales
targets, says the group.
British national Tim Reyn-
olds is joining as Cluster Ho-
tel Manager. Reynolds will be
overseeing hotel operations,
working with the relevant de-
partments to drive top-line
revenue, guest satisfaction and
employee engagement.
The Chedi Al Bait, Sharjah, UAE
has promoted Nezha Aanou to
the role of director of operations.
Now overseeing the daily
operational tasks to ensure the
delivery of the highest service
Cluster Financial Controller
Lola Toplica brings more than
25 years of experience in finan-
cial and management account-
ing to the team.
Joining the team is also Car-
oline Jonsson, the new Cluster
Head of PR & Marketing. With
over 10 years of experience, she
will be responsible for over-
seeing all public relations and
marketing projects and cam-
paigns of the hotel, as well as
identify areas for improvement
to increase and communicate
the Park Inn brand objectives.
standards to guests, while cul-
tivating a healthy work envi-
ronment for colleagues, Nezha
brings 18 years of experience in
the hospitality industry to her
role, according to the property.
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15
ADVERTORIAL
APRIL 2020
Please tell us a little about
TYJ Food and your products.
We started as a small factory
producing spring roll pastry for
local markets and small restau-
rants, and now supply to food-
service buyers, namely hotels
and retailers, across the world.
Additionally, we have state-
of-the-art production facilities
in Singapore, Malaysia, China
and the United States. We’re
the world’s leading supplier of
spring roll pastry, with strong
distribution networks in over
80 countries.
We have five anchor brands:
our
flagship
Spring
Home
(ready-to-eat
and
ready-to-
cook products), Happy Belly
(oriental wrappers such as
gyoza skin), Masterchef (ready-
to-eat crepes), Ryushobo (ra-
men noodles) and our recently
added 'ALTN' meat-free range.
What do chefs and caterers
worldwide love about your
products?
Taste aside, the majority of our
frozen products have impres-
sive shelf lives. Chefs find that
these products offer significant
savings on wastage and costs,
while providing convenience
and consistent taste and qual-
ity.
Meat-free products are
becoming a trend here in the
Middle East. Can you share
more information about your
‘ALTN’ range?
Our ‘ALTN’ range includes Asian
staples such as satay (skewered
meat) and chicken rice. These
meat-free, plant-based products
boast similar texture and flavour
to that of meat.
It's exciting to see plant-
based products emerging in
popularity in the Middle East.
While growth may not be as
fast as other markets, we sus-
pect that is because the con-
sumer may not have found the
right ALTN-ative yet!
Where can we find TYJ Food’s
products in the Middle East?
Currently, we have listings in
supermarkets such as Spin-
neys. We want to increase our
footprint with some of our
products for both retail and
foodservice buyers. We feel
that we can make a difference
in this space by offering a cost-
saving product with superior
taste, quality and convenience.
What future growth are you
anticipating?
Aside from tripling the size of our
manufacturing plant in Singapore,
we’re constantly staying up-to-
date with worldwide food trends,
while working with research and
development chefs to increase our
product range and flavour profiles.
For more information, please
contact Kowi Jeng Ee at kowi-
jengee@tyjfood.com or Collin
Sim at collinsim@tyjfood.com,
or visit www.tyjfood.com.
Interested in partnering with Sin-
gapore’s food companies? Connect
with Enterprise Singapore, the coun-
try's enterprise and trade development
agency, at mary_intacto@enterpris-
esg.gov.sg or +971 4 3020105.
Collin Sim (left) and Kowi Jeng Ee
with TYJ Food’s new ‘ALTN’ meat-
free range
Serving Up Asian Flavours – from spring roll
pastry and paratha bread to meat-free meals
Insights into one of the world’s leading Asian food manufacturers – Singaporean company Tee Yih Jia
Food Manufacturing Pte Ltd (TYJ Food)
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16
NEWS
APRIL 2020
Radisson Hotel Group has an-
nounced the signing of the
Radisson Resort Dubai Palm
Jumeirah, its first beach resort
in Dubai and third Radisson
hotel in the United Arab Emir-
ates, bringing its UAE portfolio
to 23 hotels in operation and
under development.
Home to some of Dubai’s
top resorts, the Palm Jumeirah
is built from reclaimed land in
a series of artificial archipela-
gos and shaped like a palm tree
when viewed from above. Lo-
cated on the Jumeirah shore-
line, Radisson’s latest resort
provides travellers with easy
The London Project on Bluewa-
ters Island will be rolling out
their royal Saturday Roast as a
regular offering.
There will be a choice of
three meats including a braised
Welsh lamb shank, prime cut
Black Angus Ribeye and organic
corn-fed roast chicken, all ac-
companied with sharing sides
including cauliflower cheese,
roast potatoes, mashed swede
and seasonal organic vegetables.
Depending on the meat
choice, a home-made condi-
ment will accompany the dish
and no being ‘traditional’ when
it comes to the Yorkshire pud-
ding, it will be served with ev-
ery choice.
Not forgetting the vegans out
RADISSON HOTEL GROUP TO OPEN ITS FIRST BEACH
RESORT IN DUBAI
THE LONDON PROJECT TO SERVE UP SATURDAY ROAST
access to the city and Dubai
Media City, the region’s lead-
ing media hub, and a 30-min-
ute drive from Dubai Interna-
tional airport.
there, the Vegan Roast will be
Half roast aubergine with garlic
& thyme, sun-dried tomato &
harissa purée, roast Maris piper
Inside the hotel’s 389 rooms
and suites, guests will discover
modern amenities. The hotel
will feature five food and drink
outlets, including an all-day din-
potatoes, torched shallot, baby
carrots, broccolini.
Guests will also have dessert
options including apple crum-
Openings & Launches
ing restaurant and hotel bars.
The property comprises a
fully equipped gym, spa, pools,
and will also be home to three
meeting rooms.
ble and custard or the sticky
toffee pudding served butter-
scotch sauce which is served
family-style and to the table.
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17
From April 1 to September
30, Rove Hotels will launch
monthly rates, starting at just
AED 2,999 across all Rove lo-
cations in Dubai, with benefits
such as housekeeping services,
no utility and internet bills, a
self-service laundromat, free
parking, and more.
Centrally located, with pub-
lic transport nearby, Rove Ho-
tels is offering housekeeping
services, convenient amenities
like a self-service laundromat,
a 24-hour supermarket, free
Wi-F and leisure facilities in-
cluding
PlayStation
Corner,
on-site games such as foosball,
table tennis and more.
The Plaza Premium Lounge was
unveiled opposite to Gate 25,
Pier B of Departures at Sydney
International Airport. It is the
brand’s third addition in Aus-
tralia joining locations in Mel-
bourne and Brisbane as part of
the world’s largest and Skytrax-
winning network of indepen-
dent airport lounges with more
Bvlgari’s first-ever Yacht Club,
which overlooks a 46-boat
harbour, has introduced new
family offerings to its existing
F&B and hotel experiences.
The Yacht Club Restaurant
Brunch, which takes place
every Friday from 1pm to
4pm, is an Italian seafood
culinary affair.
ROVE HOTELS LAUNCHES LONG-TERM STAYS OFFER
FROM AED 2,999 PER MONTH
SYDNEY AIRPORT UNVEILS
PAY-PER-USE LOUNGE
BVLGARI YACHT CLUB LAUNCHES
ADDITIONAL FAMILY OFFERINGS
than 80 locations at over 35 in-
ternational airports globally.
“Sydney is a popular destina-
tion and Sydney International
Airport is the country’s busiest
airport connecting 70% of the
world destinations,” says Song
Hoi-see, Founder and Chief
Executive Officer of Plaza Pre-
mium Group.
Whether splashing around
in the pool, gardening, mak-
ing arts and crafts or dressing
up in costume, and a range of
bespoke and creatively stimu-
lating activities, a team of
childcare specialists accom-
pany little ones from the mo-
ment they arrive to the mo-
ment they depart.
Additionally, long-stay Rov-
ers can avail of a 50% discount
on laundry, as well as 20% off
at The Daily restaurant and
Letswork co-working spaces.
Available at:
• Rove At The Park – AED
2,999 per month
• Rove Healthcare City – AED
3,499 per month
• Rove City Centre – AED
3,499 per month
• Rove Trade Centre – AED
3,999 per month
• Rove Dubai Marina – AED
4,499 per month
• Rove Downtown – AED
4,999 per month
NEWS
APRIL 2020
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Can you give us a glimpse of
your career journey so far?
I have 16 years of experience
in the industry, six of which
are international (Dubai) and
10 learning all over South
Africa: from game lodges and
5-star hotel openings, to golf
estates and the best hotel in
Africa). I’m a senior mem-
ber of the Emirates Culinary
Guild, member of the Saudi
Arabia Chef’s Table circle, part
of the St. Petersburg Chefs
Congress (to begin my journey
as a judge), head marshal for
the guild, and an inspiration
to a few young chefs now in
Dubai at Sofitel Dubai Wafi as
part of the pre-opening team.
What’s your favourite dish to
eat and why?
I love meat! I’m South African,
and we love our meat. Hot
dogs are among my top favou-
rites, as they’re fast and easy
– but only homemade sausages
deep fried with onions and a
fresh tomato relish (sauce).
What are you cooking up
today? Please tell us more
about the dishes.
This won me a gold medal a few
years back at my second cooking
competition. Wagyu beef fillet
with lentil ragout, green pea
MAKING DELICIOUS POSSIBLE
APRIL 2020
Coetsee
John
Croucamp
Designation: Chef de Cuisine, Sofitel Dubai Wafi
Country of Origin: South Africa
Years of culinary experience: 16
and mint puree, beetroot jam
fume doux jus, CHEF Demi
glacé sauce, and deep-fried baby
beet and greens for garnish. The
meat is prepared to perfection,
it’s the small things on the plate
that differentiate a 4-star dish
from a 5-star one.
It takes skill to make some-
thing perfect! The reason I’m
making this dish is because
most of my ingredients produce
waste, so I use it all in my
ragout to make the lentil salad
tastier and moister (not dry
plain lentils). The puree goes
very well with all the ingredi-
ents on the plate and brings out
the colours of the food.
As a chef, what are the top
ingredients and products
you’re using these days?
I am using fresh, local produce.
The taste of fresh products is
just the best as it makes your
end product so much better. Lo-
cal food is the best in terms of
speed and consistency, and you
know what you’re getting when
ordering food or products.
What are some of the most
recent, important food trends
you can tell us about?
Well, sous vide and roasting for
sure, (herbs, loads off them).
Moreover, adding more sauce –
not only drops on the plate.
Page 19
INGREDIENTS
Beef fillet
Beef, Rump
Butter
Salt
Pepper
Herb, thyme
Herb, rosemary
Sautéed baby brown
mushrooms
Blue foot mushrooms, cleaned, washed
Butter
Salt
Pepper, black
Pickled sweet corn for
garnish
Onions, Baby (Pickling) Skin-on,
cut vertically
Vinegar, white wine
Sugar, granulated
Butter
Herbs, thyme, washed
Spice, bay leaf
Seeds, coriander
Seeds, mustard
Sugar castor
Green asparagus
Water
5g
20g
30g
10g
80g
30ml
50ml
300g
10g
3g
60ml
2kg
4l
30ml
10 pcs
300g
1 sprig
10 pcs
1 pc
2 pcs
180g
500g
15g
200g
30g
10g
5g
10g
10g
8 pcs
50ml
50ml
45g
5g
1 pc
5g
5g
5g
4 pcs
30g
5g
2g
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Salt
Butter
Asparagus
Salt
Pepper, black
Oil, olive blend
Smoked paprika
Beef, bones
Water
Tomato, juice
Tomatoes, roasted
Mirepoix (leek, celery and onion)
Rosemary
Peppercorns
Garlic, whole
Spice, bay leaves
Mushrooms, trimmings
Bone marrow, roasted
Herb, thyme
Cooked puy lentils
Puy lentils
Onion, white whole peeled
Carrot
Tomato concusse
Leeks
Celery
Black olives
Asparagus (from spears)
Spice, bay leaves
Herb, thyme
Garlic cloves
Black peppercorns
Mascarpone cheese
Green pea and
mint puree
Green peas
Mint
Ice
Onion (finely chopped)
Garlic chop
Salt
Pepper
Demi glacé
sauce
CHEF demi glacé
Water
Mushroom
Onion
Garlic
Thyme
Parsley (optional)
Carrots
Leeks
Celery
Wagyu Beef Fillet, Lentil Ragout,
Green Pea and Mint Puree
300g
100g
40g
150g
75g
75g
75g
100g
100g
1l
100g
25g
5g
1l
FIND OUT MORE
ABOUT US HERE:
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20
Please tell us a bit more about
your career journey.
I have always worked in
private, semi- government and
government companies as a
corporate communications
specialist. My love for food and
looking for the best quality was
what attracted me to the food
business.
I started my own butchery
in Sharjah called “Al Shams
Meat” along with my brother-
in-law and business partner
Khalid AL Halyan, then opened
a Lebanese restaurant called
Qasr Al Dayaa Restaurant &
Grill, which serves authentic
Lebanese food, all the way to
Gaya Catering which is our new
company – to serve different
sectors in the market.
What would you say is your
favourite dish?
Chicken mouloukhia, because
it reminds of the simplicity and
combination of the most im-
portant ingredients in Lebanese
Cuisine: coriander and garlic.
What are you cooking up today?
I’m cooking oriental quinoa
with grilled chicken, baked kale
crisps, cherry tomatoes and a
CHEF Demi glacé sauce, which
MAKING DELICIOUS POSSIBLE
APRIL 2020
Rola
Shalak
Designation: Owner/ Co-Founder
Country of Origin: Originally Lebanese with a
UAE passport
Years of culinary experience: Seven
brings together basic ingredi-
ents from traditional kitchens
for a delicious, nutritious meal.
As a chef, what are the top in-
gredients and products you’re
using these days?
I personally always look for the
best quality in each product
we use and, when it comes to
spices, we grind our own to
make sure that we’re using the
most premium quality.
How do you see the food scene
now, any important trends to
look out for?
Personally, I’m always working
on bringing traditional, real
food back to the tables of each
family or customer. I love try-
ing and tasting new flavours,
but once I crave something, it’s
surely a traditional homemade
dish that mum used to cook.
What would you advise suppli-
ers and foodservice profession-
als who are looking to offer
their best to the market and
meet demand?
To offer the best quality they
have, ensuring consistency
in flavours and availability
in the market all year round,
if possible.
Page 21
Oriental quinoa
Red quinoa
White quinoa
Minced beef
Chopped white onion
Chicken
Fresh chicken breast
Nestlé chicken stock
30g
30g
25g
1.5l
40g
95g
1l
20g
15g
15g
50g
20g
80g
200g
200g
300g
200g
150g
20g
Cinnamon powder
Sweet pepper
Salt
Water
Oil
Sauce
Nestlé demi-glace
Water
Cinnamon powder
Sweet pepper
Salt
Garnish
Roasted almonds
Roasted kale
Grilled cherry tomatoes
INGREDIENTS
Oriental Quinoa Chicken
with Gravy Sauce
HOTEL & CATERING NEWS ME
21
FIND OUT MORE
ABOUT US HERE:
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22
EVENT REVIEW
APRIL 2020
ExpoCulinaire, which took place from March 3-5, 2020 at Expo Centre Sharjah, is a platform
that puts chefs, pastry chefs, bakers, cooks and HORECA professionals at the centre of their
own event - dedicated specifically to the culinary community
ExpoCulinaire 2020
Nestlé Professional continued to partner
with Emirates Culinary Guild to sponsor
the ExpoCulinaire, a platform to connect
and collaborate with chefs and key opinion
leaders from the food and beverage
industry. We decided to exhibit this year
to showcase our vibrant innovation and
renovation of products in three platforms -
Confectionary, Dairy and Savory.
We also leveraged to communicate
the use of our solutions in day-to-day
operations focusing on convenience, quality
and cost. Our sponsorship of the cooking
competition with Nestlé® Docello® brings
to life the creativity of the chefs.
We showcased a multitude of solutions,
including CHEF demi-glace, Nestlé®
Chokella Chocolate spread, Docello®
Sensations Sauces, to name a few. This
year, the limelight was on the pre-launch
of our new plant-based meat-alternative
range: Sweet Earth™. With a strong
story around driving positive impact on
the environment and health, and driven
by a strong brand vision, we at Nestlé
Professional will continue our focus on this
category in the years to come.
Today, Sweet Earth consists of 5 plant-
based products, with the hero being
the Awesome Burger. We aim to bring
a great burger experience that satisfies
cravings for the meaty, juicy taste of a
traditional burger, while providing plant-
based nutrition and goodness – an ideal
combination for your consumers.
2020 started off on a high note for
Nestlé Professional. We’re launching new
innovations such as the Sweet Earth™
Plant-based range, MAGGI® Vegetable
Stock Powder and CHEF® Fish Bouillon.
With our range of mainstream, premium
and vegan products, we cater to all
channels in the F&B segment.
In 2020, Nestlé Professional will
continue offering a wide range of savory
and sweet solutions to fit the specific
needs of every chef and overcome
challenges around price, consistency,
taste and convenience.
AYCA KOC
FOOD BUSINESS MANAGER, NESTLÉ PROFESSIONAL
Ąyca Koc
Page 23
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EVENT REVIEW
APRIL 2020
Chef Middle East exhibited some of its
newly launched brands and the latest
product range to hospitality professionals
at the second edition of ExpoCulinaire,
presented by the Emirates Culinary Guild.
The event is the established home of
the prominent ‘Salon Culinaire’ – and was
hosting the 23rd edition of this prestigious
culinary competition. Chef Middle East,
a leading foodservice distributor, affirms
the importance of taking part in such
event, which constitutes a great step-up
for the HORECA sector and hospitality
professionals, thanks to a very-well
targeted audience and a great platform that
unites major players in the culinary scene
in the UAE.
Flavoursome creations, and food and
beverage ingredients, were on Chef Middle
East’s menu, introducing the newest brands
additions to their Pastry & Bakery range:
Norohy Vanilla, St. Michel, Le Bichon, and
Les Moulins Viron – from France. Under the
Ethnic & Speciality range, VIVERA brand
was introduced – an innovative selection of
plant-based, meat-free products, ideal for
restaurants and catering.
CHEF MIDDLE EAST
In addition to showcasing new brands
and products, Chef Middle East inspired
attendees with a host of recipes crafted and
developed by its team of experts, including
the award-winning Chef Georges Chihane,
world-class Pastry Chef Vincent Cockenpot
and expert mixologist Tauland Hyka.
Celebrating its 25th anniversary in
the foodservice sector, Chef Middle East
reinforced its promise towards inspiring
culinary craftsmanship with growth and
a long-standing commitment towards
more success. The company highlighted
its promise to provide innovative culinary
solutions for foodservice operators,
which have consolidated the distributor
as a strategic partner of reference for the
industry in the region.
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EVENT REVIEW
APRIL 2020
ExpoCulinaire this year was bigger than
ever, with 70% growth in comparison to
last year. It was important for NRTC to
be a part of it and support the foodservice
industry. Our aim was, and always will be,
to be the main fruit and vegetable partners
to the foodservice industry.
Our main aim was to promote the
e-commerce platform NRTC Fresh, which
brings convenience and fast delivery to
consumers and restaurants/cafés. We also
offered sampling of our fresh fruit and
vegetable range to existing and potential
clients, and hosted a one-hour training
session by a renowned chef to demonstrate
the freshness of the vegetables supplied.
The chef prepared two creative vegetarian
recipes and showcased them to more than
50 chefs and attendees.
Additionally, we promoted the pre-cut
selection of vegetables, which is suitable
for large operations (catering, airlines, and
big events) and got a chance to network
with industry partners
The main highlight of the company was
the launch of a full 360-degree marketing
plan, creating the pull and the push from
customers. It’s diversified between digital
and fusion activities to build awareness of
the company in B2B and B2C.
We have ventured into many corporate
partnerships with companies, banks and
insurance companies to work closely
with them and offer their employees a
special rate when they order from NRTC.
In addition, we became members in the
Emirates Culinary guild, which promotes
companies to chefs. Lastly, we will be
actively sponsoring events all throughout
the year with the objective of getting closer
than ever to our target audience.
I would like to thank the organisers of
ExpoCulinaire and Salon Culinaire for
bringing the industry together during these
three days. The number of industry-relevant
exhibitors and attendees was superior and
the assistance organisers have extended to
us was second to none. We look forward to
working with them again in 2021.
NRTC GROUP
SOULA BAROUDI, MARKETING MANAGER, NRTC GROUP
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T H E W AY
F O R W A R D
COVER STORY
APRIL 2020
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Langham Hospitality Group encompasses a family of distinctive hotels under The Langham Hotels
and Resorts and Cordis Hotels brands with more than 30 projects either currently confirmed or in a
developed stage of negotiation from Asia, Europe and North America to the Middle East
In light of global coronavirus concerns,
and to ease the concerns for their
guests and more than 8,000 employees,
Langham Hospitality Group has
implemented rigorous measures against
its spread. Here, Stefan Leser, CEO of
the Group, tells Hotel & Catering News
ME about one of the biggest hospitality
brands’ future plans – in face of
challenges and beyond.
Please tell us a bit more about Langham
Hospitality Group (LHG).
The Group takes its name from the
legendary Langham in London, which
was widely recognised as Europe's first
Grand Hotel when it first opened in
1865. For over 150 years, this flagship
hotel has represented sophisticated and
gracious hospitality, a philosophy that
reflects elegance in design, innovation in
hospitality, sincere service and captivation
of the senses across all properties.
Currently, the group has an impressive
global footprint in prime locations.
Historical properties range from the
iconic The Langham, London to The
Langham, Boston dating back to 1922
when it was the Federal Reserve Bank
of Boston, and the legendary The
Huntington Hotel from 1911, now The
Langham, Pasadena. Fifth Avenue's The
Langham, New York and the Mies van der
Rohe-designed The Langham, Chicago
complete the USA portfolio.
In Asia, The Langham, Hong Kong
sits at the heart of the fashion district,
and the super modern The Langham,
Shanghai and the ultra-luxurious The
Langham, Shenzhen are favourites with
local residents. Both The Langham,
Melbourne and The Langham, Sydney are
among the most frequently awarded in
Australia and soon to open are various
locations in China, Japan, Italy, Indonesia,
and the USA.
Cordis is an international collection
of timeless 5-star hotels and resorts
by Langham Hospitality Group.
Offering approachable luxury paired
with a service style that’s heartfelt and
intuitively generous, Cordis Hotels are
located in the heart of their community
in the most exciting destinations, and
delivering experiences that are authentic
and family-inclusive.
What are your main brand pillars for The
Langham Hotels and Resorts?
The Langham is a brand of luxury hotels
and resorts in key international cities
with its flagship in London, dating
back to 1865. It effortlessly combines
the personality and charm of a British
classic with a passion for exceptional and
unpretentious service.
Its timeless and beautifully designed
hotels are market leaders in Club Lounge
concepts that combine a welcoming
feeling with luxurious residential design,
offering a haven of peace and an escape
from the city’s busy days.
Exceptional contemporary art
collections are present in the majority of
The Langham Hotels and Resorts as well
as Michelin-starred Cantonese restaurants.
Our Langham brand is globally
recognised by a playful touch of The
Langham pink and the caring and friendly
service delivered by its colleagues to an
audience of sophisticated, smart and
savvy travellers.
Please describe the experiences you
offer guests, what characterises them
and makes them unique?
Our brand promise for The Langham
Hotels and Resorts is to deliver
exceptional, personalised and
unpretentious service in beautifully
designed hotels with a playful touch of
pink and a hint of British heritage.
How would you describe leadership style
across LHG?
I’m truly privileged to be working with
one of the best teams in the industry. I’m
surrounded by experts in their respective
fields, so what's left for me to do is to be
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COVER STORY
APRIL 2020
The Langham is a
brand of luxury hotels
and resorts in key
international cities with
its flagship in London,
dating back to 1865. It
effortlessly combines the
personality and charm
of a British classic with a
passion for exceptional
and unpretentious
service.
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COVER STORY
APRIL 2020
their guiding light. It's as simple and yet
as complex as that. In an ever-changing
world and being in the travel industry
that's dominated by people, their passions,
their intellect, and their desires, that can
be a volatile mix.
So, keeping the focus on our values,
what our company stands for, knowing
who we are and where we’re going,
and keeping everyone headed in that
same direction are the very essence
of my role as the leader of Langham
Hospitality Group.
How do you face challenges of different
magnitudes?
To me, there's no such thing as being
over-prepared. In such a high-touch,
people-oriented industry, one never
knows what will happen from day to day,
minute to minute. I’m a firm believer
in expecting and working toward the
best outcomes, but to really succeed, I
would always advise to plan for the worst
scenarios: to be able to overcome adversity
is what signifies strength, resilience,
thoughtfulness and stability.
To that end, we have a
comprehensive crisis management plan
and spare no expense in training our
colleagues regularly to make sure they
understand the protocols, to help them
be better prepared for all extraordinary
circumstances.
From the tumultuous time in January
2020 when this global pandemic grew
exponentially in Asia, our 13 hotels in
China and Hong Kong have responded
swiftly and systematically with each
rapidly escalating development. I’m proud
that our hotels' leaders' priorities were
laser-focused on ensuring the safety and
health of our guests and colleagues, and
this was evident in the many preventive
and detection measures put in place to
stop the spread of the virus.
In China, our hotels have undergone
(and are still going through) an
extraordinarily difficult period which saw
not only the hotels' occupancies plunge
to near- zero levels, but also operate on
skeleton crews as most of the colleagues
were unable to travel due to the transport
bans, and in some cases, manage the
complete closure of several of our
properties for a few weeks.
We’re only starting to see some glimmer
of relief now in the form of decreasing
cases of confirmed infections, and our
China and Hong Kong hotels are working
towards a robust recovery plan for the rest
of the year.
What measures have you implemented
to mitigate the effects of the global
coronavirus pandemic?
We remain constantly vigilant and have
implemented stringent measures against
the spread of the coronavirus. In the
last three months, we have witnessed
unprecedented global events brought
upon by COVID-19. The devastating
domino effect of this pandemic is still
reverberating around the world as the
number of infected cases continue to
rise. And although Langham Hospitality
Group is not immune from the
profoundly disruptive effects of the virus
To me, there's no such thing as being
over-prepared. In such a high-touch,
people-oriented industry, one never
knows what will happen from day to day,
minute to minute.
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outbreak, my confidence in our company
hasn’t wavered once, and that can be
directly attributed to our over 8000
colleagues around the world.
As our group has 13 hotels in
Mainland China and Hong Kong, we
have the benefit of applying the difficult
and painful lessons they have acquired
since mid-January 2020 to the rest of
our hotels around the world. We have
reinforced strict precautionary protocols
which include conducting temperature
readings for all colleagues, hotel
suppliers and contractors upon arrival at
the hotel and the frequent disinfection
of all areas of the hotel.
The increased cleaning and sanitising
regimen throughout the entire hotel
includes all rooms, providing declaration
forms for all guests, public spaces, back-
of-house areas and especially, the front
desk, elevators, elevator buttons, and
room keys.
In addition, automatic hand sanitiser
dispensers are placed in lift areas in
the lobby, and at host stations at the
restaurants and bars that are still
operational. Staff who are performing
these extra cleaning tasks are provided
with protective gloves and masks, as
are any other colleagues who need or
request them.
We’re also regularly educating our
colleagues and guests to observe good
hygiene practices. Additional preventive
actions we have taken among our
colleagues to help avert the spread of
COVID-19 include: washing hands
thoroughly with soap and water or with an
alcohol-based hand sanitiser, maintaining
social distancing, staying home if feeling
unwell, and avoiding close contact with
anyone showing symptoms of respiratory
illness such as coughing and sneezing.
We will continue to respond and adopt
the necessary precautionary processes
based on the expert advice of the World
Health Organization, local governments,
public health authorities and medical
professionals to ensure we play our part in
stopping the transmission of this virus for
the safety of our colleagues and guests.
What advice would you offer properties
globally in face of such rare, but
impactful conditions?
Never be complacent. These are
unprecedented times we’re in, and the
magnitude of this pandemic affects all
countries, industries, and livelihoods. For
the sake of our colleagues, guests, and
the communities in which we operate, we
can’t and must never let our guard down.
We don’t comprise on safety precautions,
and never take matters regarding our
colleagues' and guests' well-being lightly
or for granted.
In a crisis, especially during this current
pandemic, it’s important to actively seek
opportunities to care for our guests and
members of the public who are self-
isolating. Let me give you an example: the
talented chefs at The Langham, Chicago
quickly shared cooking recipes and
techniques via social media and the award-
COVER STORY
APRIL 2020
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winning bar Artesian at The Langham,
London produced fun videos detailing easy
step-by-step beverage-making videos to
ease anxiety, and uplift spirits.
Our hotels in China rapidly mobilised
care packages of handwritten encouraging
notes, freshly made pastries and beverages
to medical staff at local hospitals.
We’re united in adversity and through
compassion and thoughtfulness, we will
rise together in strength.
Langham Hospitality Group has
weathered many different types of storms
and how we overcome them defines
our resolve, fortitude and tenacity. We
will positively manage through today's
challenging environment just as we‘ve
positively steered through difficult
moments in the past.
What’s important is the immensely
resilient spirit, determination and talent
demonstrated by our colleagues' care
and concern for each other, our guests,
and our communities. With everyone
working together to help stimulate travel
and getting the hotels to welcome guests
when they are ready to return, I firmly
believe that our hotels and group are in
very good hands. I’m very positive that
we will emerge from this turbulent period
stronger, together.
What are some of your most important
upcoming projects?
The Langham, Nymphenburg Residence,
Munich
Marking our expansion into Europe is
The Langham, Nymphenburg Residence,
Munich a one key, three-storey exclusive
private residence located within the stately
490-acre imperial estate of Nymphenburg
Palace, just a 15-minute drive from the
Munich city centre.
The Langham Nymphenburg Residence,
Munich is steeped in royal Bavarian
history; guests will enjoy the privacy
and exclusivity of this 18th century
manor with a privileged location next
to the Royal Nymphenburg Porcelain
Manufactory, which is renowned for
exquisite avant-garde and tailor-made
designs for four centuries.
For lovers of the arts, The Langham
Nymphenburg Residence’s connection
to the Royal Nymphenburg Porcelain
Manufactory is undoubtedly its greatest
advantage. Founded in 1747, the unrivalled
global reputation of the Manufactory for
creating completely handmade porcelain
– without any automated production
techniques and by using its own paste
derived from centuries-old recipes – make
the porcelain masterpieces it painstakingly
creates to be highly revered by art
connoisseurs the world over.
The Manufactory has cultivated the
noble art of porcelain-making using
brilliant handmade artistry which has been
preserved and passed on for generations.
At The Langham Nymphenburg Residence,
this dedication to the pursuit of beauty
and the highest quality is evident in all the
interior spaces, making it a living tribute to
skilled craftsmanship and artistry.
One of the most remarkable features
is a curated selection of pieces from the
Nymphenburg porcelain workshop that
will be placed throughout the 9,000
square foot Residence. Renowned for their
collaborations with celebrated artists and
fashion designers such as Karl Lagerfeld,
Miuccia Prada, Christian Lacroix, and
Elie Saab to name but a few, some of the
extraordinary works at the Residence will
include two impressive porcelain “Myth
and Legend” sculptures by Damien Hirst
in the dining room.
The Langham Nymphenburg Residence,
Munich is a residence emphasises the
diversity of our growing portfolio, and
it’s a wonderful addition to our group
of luxury hotels in major cities such as
New York, London, Shanghai, Sydney,
Melbourne, Hong Kong and Chicago.
The Langham, Jakarta
Another key opening that we’re really
looking forward to is The Langham,
Jakarta. It will mark our first foray into
Southeast Asia. This beautiful hotel is a
jewel in our portfolio and is poised to be
the best luxurious hotel in the city. There
will be world class F&B experiences we
will be introducing and I look forward to
sharing more in due course.
In addition, China continues to be a
key growth region for us. We’re looking
forward to and working towards the
opening of Langham Place, Changsha (late
2020) and Cordis, Hangzhou (2021).
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CHAIN OF THE MONTH
APRIL 2020
ACCOR
Accor is one of the leading hotel operators in the Middle East and Africa (MEA) region, with 300
operating properties (65,315 keys) and 158 hotels in the pipeline (39,506 keys). Recent acquisitions and
partnerships involving Mövenpick Hotels & Resorts, Rixos, Mantis, sbe and 25Hours have consolidated
the group’s position of strength, bolstering its portfolio to more than 35 brands strong.
25Hours Hotel, Dubai
Fairmont Marrakech
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CHAIN OF THE MONTH
APRIL 2020
COMMUNITY CONSERVATION
FUND AFRICA (CCFA)
The biggest challenge that faced two
international hospitality groups, with
properties in Africa, was how to protect the
beautiful natural wilderness areas and the
wildlife. Tourism depends on conserving
the environment but, equally important is
uplifting, empowering and integrating local
communities. There needs to be a
symbiotic relationship between fauna, flora
and local communities to protect our natural
assets.
It was from this that the Community
Conservation Fund Africa (CCFA) was born.
A collaboration between Accor and Mantis to
address the imbalances and find a workable
solution to the growing conservation crisis
facing, not just Africa, but the world. “The
protection of our environment is imperative,”
says CEO and Chairman of CCFA, Adrian
Gardiner. “Education is needed to highlight
the bigger picture and to encourage buy-
in and support. Through our projects and
interventions we are trying to shift mind
sets, to encourage people to become
more accountable for their actions and to
safeguard our wildlife and wilderness areas.”
“Whether it’s tourists visiting our
properties, our suppliers or the local
community, we want to incentivise
them to preserve it. We need to create
conservation-led travel and hospitality and,
through the development of the CCFA’s
‘green print’ model, we hope this will be
adopted by other hospitality groups.”
It has been 18 months since CCFA
began its involvement in projects aimed
at improving the environment for people
as well as nature. These have contributed
towards the alleviation of poverty, assisted
with personal and social transformation,
changed and uplifted communities
and addressed ways of creating more
sustainable lifestyles, while also helping to
offset carbon emissions.
https://www.ccfa.africa/
SO Mauritius
Mantis Founders Lodge
Flow Kitchen, Fairmont The Palm
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CHAIN OF THE MONTH
APRIL 2020
FUTURE OPENINGS - 2020
Sofitel Wafi
Located in the heart of of Dubai, Sofitel
Wafi will welcome its guests with a blend
of Egyptian and French touches. This
obelisk featuring 595 rooms will become
the largest Sofitel in the region. Guests
can enjoy the diverse range of facilities,
such as Sofitel Spa, which includes seven
treatment rooms, a variety of dining
concepts including Asian speciality
restaurants, and French lobby cafés and
pool bars.
Fairmont Taghazout
Located in southern region of Morocco,
Taghazout is still one of the hidden gems
of the Kingdom. Accor will set its foot
for the first time in this area, with the
brand new Fairmont property. Only an
hour away from Agadir down the Atlantic
coast, the fishing village of Taghazout
is becoming a pioneer location for the
international surf community.
Guests staying at the Fairmont will have
the exclusivity to enjoy this “surfer’s
paradise” though the facilities available
on site. The property features 52
beachfront villas, a surf school, a 27-hole
golf course and restaurants to enjoy local
Berber food.
Pullman Nairobi
Accor’s portfolio is growing in Africa
to welcome the first Pullman in Kenya
this year, making it the 6th hotel
under Accor in the country. Located
in the Westlands, the business
neighbourhood of Nairobi, the property
will welcome guests traveling for
business or leisure.
The hotel boasts a top-floor infinity
bar and lounge, in addition to two
boardrooms designed for business
meetings and conferences.
25hours Hotel Dubai
With its strategic partnership with Accor,
25hours hotels, initially operating in
German-speaking countries, will now
be operating around the globe. This
partnership will lead to the opening of
the largest 25hours hotel in the world.
The city of Dubai will welcome the first
25hours hotel featuring 434 rooms in the
Dubai World Trade Centre tower. The
hotel will greet guests with the anchored
approach to “come as you are”. The
property, boasting a strong Bedouin
influence, will feature rooms designed
to picture an authentic Bedouin, with a
glamping or farmstay vibe. Guests can
enjoy the ambiance through the co-
working and coffee areas available.
Fairmont Taghazout
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Fairmont Taghazout
Pullman Nairobi
25hours Hotel Dubai
25hours Hotel Dubai
CHAIN OF THE MONTH
APRIL 2020
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OPINION
APRIL 2020
By: Abdul Kader Saadi, Founder and Managing Director at Glee Hospitality
Glee Hospitality Solutions, a hospitality management and consultancy company, was established
in Dubai, UAE in 2009. The company offers a range of end-to-end solutions and restaurant
concept development, in addition to the management of outlets across the wider Gulf
Glee Hospitality Solutions’
expansion into Saudi Arabia
Glee Hospitality has launched over 80
plus F&B concepts, unveiled 100 plus
outlets across the region, including the
UAE, Bahrain, Saudi Arabia, Egypt, Oman,
Kuwait and Jordan among others and
manages a team of nearly 300 employees.
As part of its strategic growth, Glee
Hospitality also focuses on integral post
opening operations/services, which include
business development, sales, marketing and
operations of F&B ventures in the region.
GHS’s expertise includes everything from
concept development to financial feasibility,
securing locations, interior design, brand
identity development, menu development,
fit out contract tendering, and recruitment.
In 2019, in line with Saudi Arabia’s 2030
vision and the significant leaps and bounds
the nation has made in recent years and
our own goals for the future, Glee made
the decision to expand our official base
of operations by officially launching our
Riyadh branch office.
This decision to broaden our spectrum
into a key demographic market in the
GCC was a pivotal moment for the firm
and could not have happened at a more
opportune time. Through our combined
efforts and the support of the Saudi
Arabian General Investment Authority
(SAGIA), we were able to cement this
wonderful addition to our professional
network with minimal delay.
Our aim is to better integrate our
resources across our branches (including
our Riyadh branch), which includes moving
employees and relocating members of our
staff to directly oversee our developments
in Riyadh. We’re currently more focused in
Jeddah and Riyadh but have every intention
to explore other cities and potential
markets as we increase our foothold.
Regarding our growth in the Kingdom we
remain purely optimistic about our future
in Saudi Arabia and intend to pursue and
hopefully secure Government tenders in
the years to come.
With ripe potential in 2019, we
entered the KSA market with a number
of promising projects under our roster.
Black Spoon is an all day eatery concept,
situated at the Zone in Riyadh, where we
handled everything from core concept
creation to implementation and operation.
Sourcing the ex-head chef from Caramel,
this eatery boasts an impressive menu
with signature dishes such as the Black
Spoon salad, signature fries, steak frites
and crispy Eggplant.
Another promising project was the
launch of Ole at the You Walk where we
also directly developed the concept and
implementation. This concept boasts
specialty coffee an all day breakfast and
dessert menu that features delights like the
signature baklava cheesecake.
Eklill is an existing Lebanese outlet
located on king Fahd branch road, Al
Olaya, Riyadh that Glee was hired to
take on the operational management and
support services.
In addition to the aforementioned,
we also have a number of projects in the
pipeline underdevelopment for 2020. In
Riyadh, we are currently developing a
number of cafés, healthy eating and dessert
concepts as well as a full-on F&B strategy
for an investment group. In Jeddah we are
developing a Lebanese, burger and quick
service restaurant concepts. Our other
main objective will be to get involved on
some new exciting hospitality projects
being developed by the government.
Black Spoon
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OPINION
APRIL 2020
Haider Madini, owner of French restaurant café Cassette, spills the beans on the secrets to its
success
A Successful Café in an
Oversaturated Market?
The first time I walked into our location
Al-Qouz I knew this was where I wanted
to turn my dream into a reality. A great
location is one of the most important
factors for attracting customers. But just
as important, is the concept. We wanted
to serve quality coffee and fresh food in a
trendy, relaxing and cosy atmosphere. A
place where we knew our customers by their
first names. We envisioned a home away
from home. From there, Cassette was born.
It was not easy designing and detailing
every inch to build the space that I had in
mind. An ideal atmosphere is one that
is clean and bright with plenty of natural
light, comfortable seating space and lots
of charging outlets to stay connected.
Whether it is was for work or pleasure, I
wanted Cassette to have an ambiance that
suits everyone.
It was vital to work with designers
who share your passion and understand
your vision. H2R, the designers behind
Cassette, understood the importance of
using different materials and had great
knowledge of understanding customer
experience. Having an outdoor area space
for people to walk by, and flowing water
fountains surrounded by greenery is a huge
attraction and greatly increases the visibility
of our business. We used a mix of seating
and bench tables so we could accommodate
single customers as well as larger groups.
I knew it was a leap of faith to open a
café in Dubai which thrives on a vibrant
food scene where every street corner, mall,
outdoor attraction has endless quality food
options . But I wanted to offer something
unique to make it a preferred spot for our
clients. Families can enjoy a rich Friday
breakfast, while children can play in a safe
open area while others may want to read a
book over a good cup of coffee.
We’re also big on being environment-
friendly. We offer free filtered water to everyone
(even pets) and don’t use single-use plastic.
Our playlist is a big hit among our
clients who have a true appreciation of
old school music and also today's latest
hits. Our sound system ensures that the
music is never a nuisance while customers
delve deep into their conversations. We've
managed to cater to the different needs of
people, whether it is an informal business
meeting or even for students to catch up
on their school work.
No atmosphere is complete without
good food and I'm proud of what we've
been able to offer. With my team of
experienced chefs and baristas, we've been
able to provide gourmet food and coffee.
Our dishes are all made from scratch using
rich, colourful and natural ingredients and
we make sure they look as good as they
taste. I believe this is why Cassette has
quickly been able to compete among the
top hot spots in the city.
But I think our secret ingredient to our
success has been our staff. They are the
heart of Cassette and without them we
can’t operate.
Haider Madini
Cassette
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HOTEL MANAGER INTERVIEW
APRIL 2020
Gurnoor Bindra, hotel manager at Aloft City Centre Deira, has over 11 years of experience
within the hospitality industry. She’s also the cluster director of operational innovation for
Marriott Hotels and is in charge of managing a predominantly female workforce under her wing
A Unique
Proposition
What are the unique points of the hotel?
At Aloft City Centre Deira, we offer our
guests an experience beyond a typical
room stay. Our location is convenient for
our guests, being directly connected to
the City Centre Deira mall and walking
distance from the metro as well.
We have a VOX Outdoor cinema,
where our guests have the ability to
relax on comfy couches and watch their
favorite movies under the stars with some
delicious food and beverages. The space
can also transform into an event space.
It has a retractable roof and can open up
to our poolside, which offers some great
views of the Dubai skyline.
We also have four cinema-themed
suites: Hollywood, Bollywood, Agent and
Superhero. Each themed suite is fitted
with state-of-the-art, in-built projectors in
the living room with high quality speakers
and many movies to choose from. To add
to the private in-room cinema experience
is your personal vending machine…
What are the main challenges you face
in hotel management?
The fun fact is: I’m not a hotel
management graduate and pursued my
education in finance with the aim of
becoming a corporate finance consultant.
Given that, I don’t see a particular
The fun
fact is: I’m
not a hotel
management
graduate and
pursued my
education in
finance with
the aim of
becoming
a corporate
finance
consultant.
challenge with hotel management, but
look at it as a business unit with its SWOT
(strengths, weaknesses, opportunities
and threats). There has been and always
will be changes in the environment we do
business in and the only challenge can be
if we’re not agile enough to respond to the
changes around us.
What’s the importance of online hotel
reviews and social media feedback, and
how much of it do you take on board?
Our guests are the reason we all run
hotels and the only way we can stay
relevant and continue to wow our guests
is by listening to them. With the digital
age, the most common way to listen to
them is via social media, Google reviews,
online travel agent channels and our in-
house guest surveys.
Nothing can be more frustrating for
a guest than feeling they aren’t heard or
responded to, hence it’s a very critical KPI
for us, not only to respond to guest issues
promptly, but also to resolve them to
ensure we constantly improve.
I personally read and respond to each
guest feedback on these channels so we
as a team are fully aligned with guest
expectations. In today’s ever-changing
business environment, the only thing that
is totally under your control is making your
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guests happy, and that can be only done
when we listen to them and act quickly.
How do you evaluate employee
performance, and keep your team
motivated?
Every employee including myself wants to
know what good performance means and
hence the concept of SMART Goals is very
critical to answering that question.
We at Marriott set SMART goals for our
employees and discuss the same with them
at the beginning of the year so they are very
clear on what is expected from them and
how it will be defined and measured.
Once the goals are discussed and
agreed, I personally do one-to-one catch-
ups with my team every month to see how
they are progressing on their goals and
where they need more support either from
me or from other peers.
This session is also my opportunity to
critique their performance with feedback:
things they are doing really well and ones they
can improve on. When I was climbing up the
food chain, I felt that such critiques were very
helpful to reflect on one’s performance. If an
employee is aligned on the feedback, they will
be very motivated to work towards it.
Another thing which I feel really motivates
employees is identifying their development
needs – personal or professional. I remember
some of my leaders guiding me on which
courses to study outside of work, which
places to travel and experience, etc. Relating
to your team on their passion, things they
want to learn and knowledge they want to
acquire is extremely motivating as you also
connect with them as a mentor.
HOTEL MANAGER INTERVIEW
APRIL 2020
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What systems do you have in place for
resolving guest complaints?
We endeavour to ensure we resolve guest
issues before they depart from the hotel so
they leave with pleasant experiences and
would want to come back.
Technology, empowerment processes
and guest engagement are key pillars to
resolving guest issues. Our technology
enables teams to communicate on
reported issues and measure the time it
took to resolve the problem. This ensures
we are prompt and that we also can use
this data to anticipate future guest needs.
Our empowerment programme is called
“You’ve got the Power”, and it’s where
our talent is empowered to resolve guest
problems on the spot by making relevant
decisions based on the severity of the
problem, without the need for approvals.
What would you like to tell visitors about
the hotels’ F&B offerings?
We have some fun and creative F&B
offerings such as a new concept, ‘Boodle
Fest’, inspired by a Filipino trend to dig in
with your hands and share a large portion of
food on a table. With karaoke and beverages
to go along with it, it’s been quite the hit.
The Canteen is our main dining outlet
which has a unique bowl-sharing concept.
Guests are able to share large-portioned,
healthy meals with their family and friends.
Everyone can really engage in conversations
while sharing a variety of dishes.
Our W XYZ bar compliments our cinematic
theme in the hotel, with our signature movie
beverages. Guest can sip away and enjoy
amazing views of the Dubai city skyline.
HOTEL MANAGER INTERVIEW
APRIL 2020
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WHAT'S COOKING?
APRIL 2020
Chef Middle East is celebrating its 25th anniversary as a major entity in the foodservice industry,
importing and distributing foods and beverages from around the world to the hospitality, dining and
catering industries in the Middle East
Chef Middle East Celebrates
25th Anniversary
Founded in Dubai as an offshoot of a
family-owned, Middle East-based fine
food and restaurant empire in 1995, Chef
Middle East has gone from strength to
strength, now operating in the GCC and
beyond with a team of some 350 people,
serving over 2,500 customers with 4,000
plus SKUs from over 250 global supply
partners - with regional plans for further
expansion already in the pipeline.
Over these past 25 years, Chef Middle
East has solidified its position as importer
and distributor of the highest quality
foodstuff from all around the world,
serving the hotel, dining and catering
sectors in the Middle East.
Thanks to a state-of-the-art logistics
network, clients have access to a mix of
quality, value-added ingredients. Apart from
clients in the United Arab Emirates and
the GCC region, customers in the Indian
Ocean, Africa, European Commonwealth of
Independent States and the Subcontinent
can also avail the same range and quality of
services and products. Its core strengths are
working with customers with vision, and
supplying partners with exciting products
and its own team, which has built its
technical, operational and service credentials
to peerless levels.
Steve Pyle, chief executive officer,
asserts that the food landscape over the
last 25 years has changed enormously, and
that consumers’ tastes have become more
sophisticated, while suppliers’ appetite for
exposure in the GCC became much higher.
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WHAT'S COOKING?
APRIL 2020
Markets are extremely dynamic and
competitive, making them exciting places
to do business, he highlights. With a
growing awareness of the need to reduce
waste, a key issue to be addressed is
avoiding excess packaging and wastage.
Plant-based foods are gaining popularity
as consumers integrate them into their
daily diets and fusion food is seeing an
upsurge in demand.
Chef Middle East rises to the challenge
by being sufficiently agile and relevant
to cope with an environment which is
constantly in a state of change and rapid
evolution. This is essential as innovation
is key in the foodservice industry.
Ingredients and flavours are constantly
changing, and so are clients’ demands,
making it imperative to keep ahead of
trends that can affect menus, sales and –
ultimately – profits.
At Chef Middle East, they inspire
culinary craftsmanship, enabling them
to always be the first to provide the
hospitality business with the most sought-
after, innovative and highest-quality
ingredients.
Indispensable to the company’s
longevity and success are its long-term
partnerships with brands and suppliers,
testimony to the trust granted to it over
the past 25 years.
Pyle also emphasised that ambition
remains paramount to the key player in
premium foodservice distribution in the
Middle East, to which end a Chef Middle
East team travels the globe to find new
perspectives and innovative ideas at
grassroots levels.
Whether it is for fine dining, street food
or Japanese cuisine, always flavourful and
healthy, an exhaustive array of seafood
both fresh and frozen, non-GMO, no-
hormones certified Angus beef, fresh cut-
to-order steaks, French duck, poultry and
a wide range of charcuterie are among the
many quality ingredients available.
Italian cuisine must-haves and Spanish
tapas, and handpicked artisan ingredients
are all signatures of Chef Middle East.
No part of the globe is left unexplored.
Of course, no meal is complete without a
stunning dessert, and so it is that the Chef
Middle East Pastry category, along with
refreshing beverages, creates a memory of
an unforgettable meal.
A purpose-built Culinary Innovation &
Training Centre in the Dubai headquarters
is where the magic happens, managed by
a team of experts and creatives in their
individual fields including an award-
winning Culinary Chef, world-class Pastry
Chef and expert mixologist trainer.
Here, new restaurant concepts, menus
and recipes are developed and rigorously
tested in an unending quest for perfection,
and workshops and cooking demonstrations
are held for fellow customers.
The success of Chef Middle East
would not be possible were it not for the
tireless teams of people in the business,
from entry level to executive. Each and
every individual is an essential cog in
the great Chef Middle East wheel. By
2030, Pyle confidently expects some of
their emerging talent to have realised
their full potential and be championing
the CME cause.
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F&B FAR AND NEAR
APRIL 2020
Chang Sup Shin is the CEO of 1004
Gourmet (formerly known as 1004
Mart), an Asian specialty shop that
also distributes to the top Japanese
restaurants and retail chains in the
UAE. His clients include Nobu at
Atlantis, The Palm, Burj Al Arab,
Armani Hotel, Zuma, and Carrefour
Korean
Treasures
In July 2008, 1004 Gourmet founder Dong
Chul Shin and Juno Kim decided to open
a small grocery shop in The Onyx Tower
1 dedicated to Korean food. Since then,
1004 Gourmet has organically evolved to
become the focal point of not just Korean,
but East Asian products, also imported
from Japan, Thailand, Taiwan, and China.
When did you start to see a demand
for Korean food in the hotel and F&B
industries in the Middle East?
I've always felt like Korean food would
become popular because it's full of flavour
and fairly healthy, but we really started
to see a shift in the last four to five years.
With the rise of Korean tourists and
residents in the UAE, more hotels and
restaurants started to create Korean dishes
to cater to them.
What makes Korean food so popular at
the moment?
Recently, the increasing popularity of
K-Pop, Korean dramas and movies such as
the Oscar-winning Parasite have had major
influence in creating awareness about
Korean food. However, you can't forget the
amazing Korean chefs who have single-
handedly brought so much attention to
Korean food such as Maangchi, one of the
most successful YouTube cooking shows,
and Roy Choi, the pioneer who started
the food truck movement and now has a
cooking show on Netflix.
What’s the most requested item (s) you
supply and why do you think that is?
It really depends on the restaurant
concept, but some of our best-selling
items are sashimi grade fresh Yellowtail
Hamachi from Japan, Little Moons mochi
ice cream from the UK and Sriracha Hot
Sauce from the US.
How do you ensure product quality and
freshness?
We have great relationships with the best
suppliers in the industry, which allows
everything to go smoothly. We store the
products in optimal conditions whether
it's ambient, chilled or frozen.
For example, we keep our Bluefin
Tuna in a super freezer at minus 60
degrees Celsius because of the tuna's
low freezing point. For fresh produce,
we deliver it directly from the airport to
the restaurant to make sure they receive
it as fresh as possible.
What are some trends you can see
emerging in the F&B region?
When it comes to restaurants, I think
we’re going to see smaller restaurants
which seat under 90 people and faster
casual spots around town. It already seems
like the burger trend is over and chicken
burger restaurants are starting to pop up.
Another big trend is the rise in
supper clubs. Notably @astoryoffood,
who is probably the most talked about
personality in the Instagram food world,
in the UAE. In terms of dishes, I feel
like people are gravitating more towards
fermented foods such as kombucha and
kimchi. Health-conscious consumers
are beginning to understand the health
benefits of probiotics and healthy bacteria
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F&B FAR AND NEAR
APRIL 2020
and hopefully this will further increase
consumer knowledge of Korean food.
You supply to some of the region’s most
famous restaurants and hotels, what’s
the weirdest Korean item you have been
requested to source or sourced?
I wouldn't say weird, but we supply
live halibut which was farmed in Jeju
Island from Korea. The halibut is
farmed, transported to Seoul, goes to
sleep in an impermeable plastic bag
with cold water and, when we receive
it, we put it in the aquarium and it
wakes up.
Can consumers buy these items
from you?
Yes, it’s available in our aquarium and
comes in once a week.
What can be found at 1004 Gourmet
that can’t be found anywhere else in
UAE?
Quality fresh ingredients from Korea
and Japan, such as Korean Halibut, Jeju
mandarins, the infamously expensive
Japanese Crown melon and Amaoh
strawberries, Bluefin tuna belly and
sea urchin. We go above and beyond to
source ingredients from these countries
for customers who prefer a more
personalised service.
Do you travel to Korea to curate what
you stock?
Yes, I try to go to Korea at least three to four
times a year to see and experience new food
trends and visit markets for inspiration.
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MOVERS & SHAKERS
APRIL 2020
Yousef Khattar, managing director of Tastebuds Group and Scott Redler, COO at Freddy’s
Frozen Custard & Steakburgers, are bringing a Kansas-born chain to the UAE – and it’s much
more than a traditional burger joint
All-American Treats
Tell us a little bit more about the brand
and concept of Freddy's.
Redler: Freddy’s Frozen Custard &
Steakburgers is a fast-casual restaurant
known for its cooked-to-order steakburgers
made with lean 100 per cent USDA Halal
ground beef, Vienna Halal Beef hot dogs,
chicken sandwiches, crispy shoestring fries
and frozen custard treats made with freshly
churned chocolate or vanilla frozen custard.
Co-founded in 2002 by Bill and
Randy Simon and myself, we named the
restaurant after Bill and Randy’s father,
Freddy Simon, a World War II veteran.
Today, Freddy’s restaurants from coast-
to-coast serve a menu reminiscent of the
all-American meals Freddy prepared for
his family. We have more than 350 US
locations that serve 32 states and three
international locations in Dubai. In 2019,
Freddy’s was named No. 1 on Forbes Best
Franchises to Buy for the second year in a
row.
How do you choose locations?
Redler: Our Real Estate team is always
looking for new locations. Desirable areas
would boast proximity to family-friendly
neighbourhoods located near movie
theatres, retail shopping hubs and schools.
Why did you choose to bring Freddy's to
the region?
Khattar: The reason why we chose Freddy’s
is twofold: the food and the people.
Upon trying the food, we immediately
recognised the taste that brings you back.
We also knew Freddy’s would resonate
with Dubai’s discerning diners, because
of its quality food at a reasonable price,
combined with genuine hospitality and a
family-friendly atmosphere.
After tasting the food, we were
compelled to meet Freddy’s co-founders,
Scott Redler and Randy Simon. Freddy’s
culture and family values prompted us to
take the next steps toward bringing it into
the region.
Can you share some of the challenges
and pluses of opening in Dubai? How
has the brand been received here?
Redler: Freddy’s represents values
and principles that are welcomed and
appreciated worldwide, namely quality,
Scott Redler, COO at Freddy’s
Frozen Custard & Steakburgers
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MOVERS & SHAKERS
APRIL 2020
Yousef Khattar, managing director
of Tastebuds Group
hospitality and cleanliness. With its
reputation as one of the world’s most
popular travel destinations, Dubai is the
ideal place to kick-start our international
growth.
Khattar: The initial response has been
great. We’ve received so many positive
online reviews from our guests and have
noticed many repeat guests coming back to
enjoy Freddy’s time and again.
What are your best-sellers in the States?
Locally?
Redler: The Original Double is a signature
favourite. It’s crafted with two thinly-
pressed steakburger patties topped with
cheese, mustard, pickle planks and onion
slices. The steakburger is served on a
toasted bun alongside a heaping portion of
our crispy shoestring fries.
Khattar: The Freddy’s Original Double, the
Double Steakburger California Style, and
the Grilled and Crispy Chicken Sandwiches
are hugely popular here in Dubai.
What's next for the brand in the region?
Khattar: To scale and continuously select
the right visible, accessible locations in
order to offer the Freddy’s experience to
guests across the GCC.
Freddy’s
culture and
family values
prompted us to
take the next
steps toward
bringing it into
the region.
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TALENT
APRIL 2020
Tell us a little bit about what Food
People does…
We work as a strategic talent partner in
the food and beverage industry, based in
Dubai, providing people-centric solutions
that enhance teams and businesses
globally.
Our approach is to address each
business’ unique growth needs by
partnering with diverse companies from
globally recognised organisations, to local
start-ups and SME’s to offer solutions
from farm to fork.
What inspired you to start the company?
We’re both food people, brought together
by a genuine passion for the F&B industry.
We also realised we both had a similar
mindset and approach to recruitment.
We shared a common goal of bringing a
strategic partnership approach to the field
and a mutual passion for helping people
move through their careers and reach their
goals.
Having lived and worked in the region
for some time, we’re invested in the local
economy and have developed a genuine
drive to add value to the F&B industry.
And so, Food People was born! We
never intended to compete with large
recruitment corporations, but rather to
stick to what we know and create a niche
business that will support the future of
the F&B industry.
How is Food People different from other
companies in the field?
We’re actually the only company in the
region that specialises in talent solutions
specific to the end-to-end supply chain of
challenges across the industry, we often
face competition from international
companies in what has become a price-
sensitive market.
Thankfully, our clients understand
the value of long-term partnership,
appreciating a quality-first approach and
choosing not to opt for quick solutions.
In 2019, the UAE and KSA restaurant
industry, as a whole, was down by 1%.
However, we experienced a rise in job
opportunities in both operational and
culinary vacancies. We stuck to our
approach and were actually able to offer
more agile, flexible solutions to businesses
in this unpredictable market.
This is our way of overcoming the
challenges posed by the current market.
For example, we worked with Eathos, who
retained our services on a monthly basis to
support their expansion across the GCC.
We pride ourselves on providing quality
time and time again, allowing us to build
a strong reputation as well as meaningful,
long-term partnerships.
What are some businesses you’d love to
partner with in the region?
With the evolution of the F&B industry,
moving from dine out to delivery, we
do feel a need to provide solutions to
businesses who are involved in this
change.
With the emergence of cloud-kitchens,
we’ve realised that it’s necessary to identify
talent that can be incorporated into a new
segment of the industry. There’s a need to
recognise talent that, not only comes from
within the F&B industry, but transcends
boundaries, coming from digital or AI, for
the food and beverage industry. Therefore,
we offer deep knowledge and a broad
experience for each and every segment of
the value chain, from farm to fork.
This holistic view encourages us to
attract talent in a personalised way.
Our approach is unique because we
work on the ground, which builds trust
and enables us to have an appreciation for
market trends. We adopt a consultative
approach to collaborate closely with our
partners, so we really understand every
organisation and individual we work with.
What are some accomplishments that
you’re particularly proud of?
We’re proud to host our F&B Leaders
Dinner across the UAE and Saudi Arabia.
In fact, we recently hosted our fifth one!
This event has allowed industry leaders to
discuss the opportunities and challenges
they face and enabled us to foster a
community of innovation and growth.
We’re also very proud of the team and
company culture we have cultivated at
Food People. We applied our own human-
focused approach to growing our business,
expanding our team from two to thirteen
people in just a year. Our people are well-
aligned with our high-performing culture.
They are the backbone of our business and
we look forward to continuing to build on
that foundation.
What challenges have you encountered
in the hospitality/F&B industry in the
region? How have you addressed these?
There has never been an F&B-specific
talent solutions business in the region
before. Coupled with the current
Dubai-based food and beverage-specific talent solutions business Food People Managing
Partners Greg Wright and Luke Truin tell Hotel & Catering News Middle East all about
connecting great talent with respected businesses across the region
Food People
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TALENT
APRIL 2020
Food People Managing Partners
Greg Wright and Luke Truin
example, to fulfil the gaps in the job market
caused by emerging trends.
How do you see your company growing
in the future?
Organically – whether it’s our marketing,
following, people or clients – the growth
of our business so far has been completely
organic. We want to continue to place
people at the centre of everything we
do, because that has been one of our
distinguishing factors in the market.
Using our people-centric approach, we
hope to grow other pillars within Food
People so the industry looks to us to share
insight on the F&B industry, outside of
just talent solutions.
Growing our business is also about
being adaptive and agile. In five to 10
years, we see transforming our business
from a regional F&B talent solutions
specialist to a global leader in strategic
solutions for the industry.
The good news is, this shift is well
underway!
How will you make your mark on the
F&B industry in the region/globally?
We feel like we’ve already started! When it
comes to talent solutions, we’re operating
in a reactive market. So, we want to
encourage industry leaders to think ahead.
We’re currently involved in academic
engagement, partnering with key higher
education institutions in the region to
identify future leaders for the industry.
Often, young talent navigates towards
other industries, outside of food. This
is a challenge for our industry not just
regionally, but globally. Our aim is to
take a collaborative approach to engage
industry leaders to attract and retain
young, fresh talent.
We want to use our knowledge and
experience, together with thought leaders
in the industry, to collectively overcome
the challenge and show potential talent
how rewarding it can be.
Our goal is to shape the future of the
F&B industry. For us, it’s not always about
what Food People wants, it’s about what
the industry needs.
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BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
-Since 1995
Celebrating 24 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful &
blissful journey. We also thank the Almighty, Bin Eid team members, ex-employees, associates and
numerous unseen souls who supported us to navigate in our 24 years of spectacular journey. Thank you for
the trust and confidence placed on us.
Post Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com | Web: www.bineid.com
Telephone: +971 6 5686144
Our Services: -
•
Salary & Compensation Survey
•
Pre-opening recruitment from 20 countries
•
Executive Search & Head Hunting
Currently Hiring:-
•
General Manager
•
Director of Sales & Marketing
•
Sales Manager / Executive
•
Director of Engineering
•
Front Office Manager
. H R & Training Manager
•
Hotel Manager
•
Director Finance
•
Executive Chef
•
F&B Director
You will seldom find a brunch like The
Ritz Carlton Abu Dhabi’s. We can say this
very confidently after having seen so many
of them, from family-friendly, to super
fancy – and somehow the Chef’s brunch
at the 5-star property brings much-desired
elements together in harmony, for a dining
experience that would certainly please
older and younger guests alike.
The healthy, market-style brunch takes
place at the award-winning Giornotte,
every Friday from 1pm-4pm. Boasting one
of the widest ranges of vegan, plant-based
and gluten-free options in the UAE, it’s the
perfect guilt-free experience for those who
want it to be, and the complete opposite for
those who are looking to indulge.
Boasting plentiful stations offering
everything from fresh sashimi, to tiramisu
cups and chocolate fountains, the Chef’s
Brunch is all about fresh cooking and
outstanding ingredients. One of the most
unique aspects of the feast is a scrumptious
spread of plant-based dishes, such as the
‘superfood station’ housing a rainbow of
REVIEW
APRIL 2020
fruits, vegetables, nuts and seeds, including
antioxidant-rich and anti-inflammatory picks.
With a focus on organic, unrefined
produce, the selection also includes a fresh
poke bar, as well as carefully curated vegan
dishes. You’ll find grilled vegan carrot
dogs, koftas, and pasta, and the famous
Beyond Burger which looks, cooks and
satisfies like beef. This is one of the most
interesting, new-age stations you will ever
see at a brunch.
For the little chefs, a kids’ activity
station will keep them entertained all
day with miniature cooking classes, face
painting and activities, not to mention the
delectable sweet room, which is one to
rival Willy Wonka’s.
The Ritz-Carlton’s renowned Ladies &
Gentlemen service will not disappoint, and
you can hit the pool right after for a full day
of made-to-fit luxury. The Chef’s Brunch is
an unmissable one for the whole family.
Chef’s Brunch: The Ritz-Carlton Abu
Dhabi, Grand Canal
Page 51
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