Hotel & Catering, August 2019
Page 1
All the latest from the Middle East hospitality industry
August 2019
P30 - A sneak peek of the biggest exhibition for hospitality professionals
RAK Tourism’s new CEO Raki Phillips talks investment potential, securing
12,000+ keys by 2022 and attracting three million visitors by 2025
From Strength to Strength
In Rhythm
Two chefs reveal
why some Indian
restaurants in Dubai
lack consistency
The DIFC property’s
general manager on
the chain’s first city
hotel in the UAE
A Waldorf
Welcome
Page 2
www.hotelnewsme.com
August 2019
CAMPAIGN FINANCED WITH AID
FROM THE EUROPEAN UNION
CREAM
The Art
of the Pastry Chef
Jimmy Boulay, French pastry chef at the Ritz Hotel
in Tokyo, emphasizes that the final quality of a
pastry is closely linked to the quality of its basic
ingredients, which is why ingredient selection is such
an important process. And while taste is important,
its appearance has a role to play too.
“Once the products have been chosen, it is
up to the pastry chef to express his or her
creative genius with a pastry which skilfully
marries the fragrances and textures”
Appearance, after all, is the precursor to what
the palate tastes when it explores what the
imagination has envisioned. Just like a painter
or a sculptor, the pastry chef will first design a
concept and then carefully select the materials
– paying special attention to their flavours –
before creating a cake just as an artist prepares
a canvas. A pastry chef will design his cake the
same way an architect designs his masterpiece.
This is how Jimmy Boulay created his “Design
Choc”, a graphic white cube.
The pastry chef must perfectly master his or her
ingredients to ensure that no single ingredient
clashes with another, allowing harmony to prevail.
This is where European dairy cream comes on
stage, its fat content adds an amazing depth of
flavour, all you need to do is infuse it with herbs and
spices in order to create an exquisite mint, basil,
cinnamon or vanilla flavoured ganache. Whipped
cream is what makes Saint-Honoré a delicacy
and adds body to Vacherin dessert, without it,
tantalising treats would be nothing. It also makes
Fontainebleau dessert the ultimate indulgence.
But cream in its liquid form alone is already a
marvellous wonder. It provides silkiness on the
palate and an incomparable glossiness to pastry
cream; it lends a unique smoothness to custard
and ice cream, where it is simply sweetened
and flavoured.
“European dairy cream goes beyond simply
being an excellent ingredient, adding it is like
a touch of magic”
The content of this advertorial represents the views of the author only and is his sole responsibility.
The European Commission do not accept any responsibility for any use that may be made of the information it contains.
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Hotel & Catering NEWS ME
3
Contents
Features
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
August 2019 // Issue #014
News
Chain of
the month
Event preview
Movers &
Shakers
08
26
30
34
News
Dubai Tourism meets with UK
partners, Bidfood expands its
range and more
COVER STORY
Raki Phillips, CEO, Ras Al Khaimah
Tourism Development Authority
CHAIN OF THE MONTH
Radisson Hotel Group
EVENT PREVIEW
The Hotel Show
MOVERS & SHAKERS
Love Parties
08 //
20 //
26 //
30 //
34 //
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4
GM INTERVIEW
Victor Chalfoun, Waldorf
Astoria DIFC
EVENT PREVIEW
Gulfood Manufacturing
EVENT PREVIEW
PRIME Expo Dubai
MARKETPLACE
Dairy
F&B FAR AND NEAR
The experts on Indian cuisine
THE EXPERIENCED
800 Pizza
WHAT’S COOKING
Zero Gravity Executive Chef
Dwarika Bhatt
SUPPLIER WATCH
Hörmann; Magnify
OPINION
Martin Kubler, Bruno
Trenchard and Vaughn Sears
PRODUCTS
Rational Middle East
36 //
39 //
40 //
42 //
44 //
48 //
52 //
54 //
56 //
58 //
Contents
August 2019 // Issue #014
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
Features
Page 5
What's cooking?
August 2019
Same
connoisseurs of
foodservice, now
under one name.
Regionally recognized as different companies, we are a pot of ingredients that
share the same passion, vision, and values for foodservice, and we are now proud
to present ourselves as one single recipe to success – Bidfood.
E. marketing@bidfoodme.com | W. bidfoodme.com | Toll Free: 3210-800
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6
August 2019
Editor's letter
he month of August
sets the stage for one
of the most important
periods for a number of
industries, including –
of course – hospitality and catering.
Come September, hospitality profes-
sionals will come together for one of
the biggest exhibitions in the region,
The Hotel Show.
A part of the inaugural Middle East
Design and Hospitality Week 2019,
The Hotel Show Dubai will be co-lo-
cated with The Leisure Show, INDEX,
Workspace, Surface Design Middle
East, FIM and INDEX Home – so you
can imagine how big we’re talking.
Later down the line, on November
13 to be specific, Hotel & Catering
News ME will be hosting its very own
Leaders in F&B Awards and The Big
F&B Forum 2019. The two events,
being a massive celebration of the
best that the industry has to offer,
will shed the light on some of the
most important topics, and recognise
the game changers who are making it
all possible.
According to the KPMG UAE
2018 Food & Beverage Report, “the
restaurant footprint in Dubai is high,
second only to that of Paris”. A report
issued by the Business Registration
& Licensing (BRL) sector in the
Department of Economic Develop-
ment (DED), Dubai, has revealed
that 1,109 new restaurants and cafés
opened in the emirate in 2018. “A
further 1,600 F&B outlets will join
the growing sector in the UAE”,
forecasts a recent KPMG survey. A
business slowdown for the sum-
mer break? Not on this side of the
spectrum…
So, while August may offer a
plausible excuse for more beach
days, it’s the private stretches within
top hotels and resorts – as well as
meticulous F&B provision – that got
us talking. Next stop: the magnifi-
cent Ras Al Khaimah, and Tourism
Development Authority (RAKTDA)
CEO Raki Phillips will tell you why
the destination is about to pop up
on even more bucket lists than ever
before.
This month, just like our August
issue, is packed full of exciting devel-
opments – and we can’t wait to see
what’s coming up next.
Regards,
Dina
A note from
the editor
D i n a M a a t y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Contributors
Marouane Al Mandri
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Farook Al Saliq
Marketing Executive
Vince Celestial
Vince@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
P +971 4 4200 506 | F +971 4 4200 196
For all commercial enquiries related to
Hotel & Catering News ME contact
samer@bncpublishing.net T +971 55 776 4670
All rights reserved © 2014.
Opinions expressed are solely those of the
contributors.
Hotel & Catering News ME and all subsidiary
publications in the MENA region are officially li-
censed exclusively to BNC Publishing in the MENA
region by Hotel & Catering News ME.
No part of this magazine may be reproduced
or transmitted in any form or by any means
without written permission of the publisher.
Printed by UPP
Page 7
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8
News
August 2019
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
With a focus on the recent
surge in innovation and de-
mand in plant-based food tech-
nology, sf.citi partnered with
Facebook and WeWork to host
The Future of Food 2.0: Plant-
Based Investing.
Future of Food offered attend-
ees insights into the world of
plant-based investment, bring-
ing thought leaders together for
a discussion on the topic. sf.citi
Executive Director Jennifer Sto-
jkovic moderated a fireside chat
with founder and CEO of KBW
Ventures Prince Khaled bin Al-
waleed bin Talal Al Saud, and
author and environmental advo-
cate Suzy Amis Cameron.
The fireside chat was fol-
lowed by a plant-based inves-
tor discussion featuring Dan
Altschuler Malek of New Crop
Capital, Johnny Ream of Stray
Dog Capital and Prince Khaled,
moderated by industry expert
Bruce Friedrich of the Good
Food Institute.
Friedrich highlighted that,
following the launches of Be-
yond Meat burgers in popular
venues and outlets, demand
far outstripped supply. Prince
Khaled stressed that technol-
ogy plays a major role in the
plant-based products space,
Investment
Prince Khaled bin Alwaleed
discusses plant-based investment at
sf.citi’s Future of Food event
noting that there’s an ever-
growing community of cus-
tomers looking for meat alter-
natives.
The venture capitalists all
agreed that logistics and sup-
ply chain may become an issue
as the popularity of plant-based
products continues to thrive,
adding that – while the outlook
is promising and positive – it’s
an issue that needs to be ad-
dressed during scale planning.
Prince Khaled also drew
parallels between historically
nascent industries and the
supply-and-demand equation,
highlighting that plant-based
proteins
are
currently
the
“clear winner” due to the ma-
turity of space in comparison to
cell-based agriculture.
The event featured a Meat-
less Marketplace showcasing
a variety of plant-based foods,
including industry mainstays
JUST and Miyoko’s. In continu-
ation of sf.citi’s Future of Food
event in 2018, this year’s edi-
tion honed in on the business
side of plant-based food tech.
With 300 attendees and more
than 100 people on the wait
list, The Future of Food has
become one of sf.citi’s most
popular events.
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Hotel & Catering NEWS ME
9
News
August 2019
Bidfood UAE, a multi-channel
foodservice provider of in-
ternational F&B brands, has
partnered with Mademoiselle
Desserts to supply its Hand-
made Cake Company vegan
and gluten-free products across
the UAE.
The partnership comes as a
step in Bidfood UAE’s goal to
increase its vegan food offer-
ings, in order to cater to rising
demand for vegan substitutes.
“Vegans also deserve to
indulge in succulent des-
serts and our partnership
with Mademoiselle Desserts
is a step in the right direc-
tion. Their products are un-
matched in terms of quality,
sustainability and taste, and
will guarantee customer sat-
isfaction without a doubt,”
BNC Publishing and Hotel & Catering News
Middle East’s The Big Food & Beverage Forum
2019 will take place on Wednesday, November
13 at Hilton Dubai Al Habtoor City.
From founders and CEOs, to F&B man-
agers, key players, professionals and hotel
general managers, the biggest names in the
industry come together every year at Hotel &
Catering News ME’s Big Food & Beverage Fo-
rum to engage in game-changing discussions
and network.
Attendees will share their expert analyses
on the F&B, tourism and hospitality sectors.
Join 160+ professionals at the event this year,
where Hotel & Catering News Middle East
will be partnering with some of the biggest
names in the UAE, region and globally.
Bidfood UAE adds vegan and gluten-
free desserts to its portfolio
The Big Food & Beverage Forum 2019
to take place in November
says Jad Asaad, Bidfood UAE
marketing and brand devel-
opment manager.
Mademoiselle
Desserts’
Handmade
Cake
Company
range includes gluten-free car-
rot and chocolate cakes, scones,
chocolate fondant, and toffee
pudding. Plus, vegan cheese-
cakes and fudge cakes.
“With the help of Bidfood
UAE’s massive reach in the
country, we’ll ensure that no
sweet tooth is left unsatis-
fied,” says Mademoiselle Des-
serts’ UK commercial direc-
tor Gareth Jones. “Our range
makes it possible for restau-
rants, coffee shops, dessert
stores and culinary chefs to
easily incorporate delicious
vegan dessert options into
their menus, and – vegan or
not – everybody will love it.”
Page 10
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business around the world
with our new roaming pack.
Enjoy unlimited outgoing minutes and
5 GB data for 7 days for just AED 300.
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Page 11
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Hotel & Catering NEWS ME
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12
News
August 2019
The
UAE-headquartered
Truebell, a GCC importer of
fast-moving consumer goods
(FMCG), will be adding a vari-
ety of Eastern Asian products
to its portfolio over the next
12 months.
“Over the last few decades,
the region has become a melt-
ing pot of ethnicities, resulting
in the globally-attuned F&B
destination that we see today,”
says Bhushant J. Gandhi, True-
bell’s divisional manager for
Retail & Food Service.
“Despite the wide selection
of cuisines available in the
country, Asian, Indian and Ital-
ian flavours have dominated,
Nominations are now open
for BNC Publishing and Ho-
tel & Catering News Middle
East’s Leaders in Food &
Beverage Awards 2019, which
will take place on Wednesday,
November 13 at Hilton Dubai
Truebell expands portfolio
with Far Eastern product range
Call for nominations: Leaders
in Food & Beverage Awards 2019
remaining top preferences over
the years – which is somewhat
reflective of the UAE’s demo-
graphics and of course its fa-
vourite dishes,” he adds.
According to KPMG’s UAE
2018 – Food & Beverage Re-
port, Asian cuisine – primarily
Japanese, Chinese and Thai –
has consistently ranked among
top food choices in the UAE for
several years.
At present, Truebell has more
than 60 global products in its
portfolio
including
popular
brands from East and South
East Asia such as Yakult probi-
otic drink, San Miguel Foods,
Sin Mui Heng Dimsums, Dae-
Al Habtoor City.
Categories
include
both
People and Restaurants, with
some exciting new additions
that reflect the dynamic nature
of the industry. Restaurant
Categories recognise the best
sang Chonga Kimchi, Kikkom-
an Soy, Laco Edamame, Nissin
Noodles and Purefoods, with
Malay food products soon to be
added, as the company begins to
source products from Malaysia.
Following the opening of
their new state-of-the-art dis-
tribution centre during the
third quarter of 2018, Truebell
has introduced a range of new
flavours, with products from
countries including Germany,
Brazil, Japan, Greece, the Phil-
ippines and the UK.
Established in the UAE in
1984, Truebell Marketing and
Trading is an importer, whole-
saler, distributor and exporter.
venues in the region, offering
exceptional service and world-
class dining experiences, as
well as the biggest market dis-
ruptors, while People Awards
celebrate visionaries, leaders
and pioneers.
Millennium
Taiba Hotel
Madinah wins
ISO in food
safety
A five-star property, Millen-
nium Taiba Hotel Madinah
has won an ISO certificate
in food safety manage-
ment. Located at the heart
of Madinah, Saudi Arabia,
next to Al Masjed Al
Nabawi, the hotel has been
awarded the certificate
because it has met the
requirements of ISO 22000
in its 2018 version.
IQNet, credited by the
DQS CFS GmbH the Ger-
man Association for Sus-
tainability, has awarded the
certificate to the hotel for its
strict compliance with stan-
dards and requirements.
The certificate focuses on
the provision of food and
beverages services.
Millennium Taiba Hotel
Madinah comprises a vari-
ety of F&B outlets, including
Al Araik which serves Ma-
laysian, Middle Eastern and
Western cuisines. Plus, Al
Anbariah café which offers
pastries and coffee.
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Hotel & Catering NEWS ME
13
Dubai’s Department of Tour-
ism and Commerce Marketing
(Dubai Tourism) held a series
of strategic meetings with UK-
based tourism and media com-
panies in London last week.
The Department shared new
destination insights, including the
diverse festivals sector, and high-
lighted the emirate’s commitment
to its third largest source market,
as part of efforts to further boost
British tourist arrivals.
Led by His Excellency Helal
Saeed Almarri, Director-Gener-
al of Dubai Tourism, the discus-
sions enabled the Department
to
strengthen
relationships
with prominent trade partners,
providing even greater visibil-
ity for the diversity of Dubai’s
offerings across the travel and
trade ecosystem in the UK.
Dubai Tourism meets with UK partners
“Maintaining robust global
partnerships and deep-rooted
stakeholder networks across
our markets lie at the core of
Dubai Tourism’s strategic ef-
forts, enabling a unified ecosys-
tem that accelerates our goal of
becoming the world’s number
one most visited, revisited and
recommended city. We remain
committed to ensuring that our
valued partners – both, locally
and globally – are well-aligned
with the emirate’s tourism
strategy and empowered to col-
lectively leverage diverse cam-
paigns and concerted efforts
to ensure that Dubai remains
a perennial favourite for Brit-
ish travellers,” says HE Helal
Saeed Al Marri.
HE Almarri also provided
insights into future growth
plans and marketing initiatives
to drive awareness over the
city’s evolving product offer-
ings for British travellers, and
discussed ways in which Dubai
Tourism could work even more
closely with British stakehold-
ers and media to promote the
emirate to target audiences in
the UK.
“Tour operators and destina-
tion management companies
who attended the meetings
included Thomas Cook, dnata
Travel Europe, Best At Travel
and Southall Travel, while
Dubai Tourism also held wide-
ranging discussions with stake-
holders such as Red Bull and
key media companies includ-
ing CNN International, BBC
Global News, NBC, Google,
The Telegraph, and News UK,
which comprises several na-
tional newspapers such as The
Times, The Sunday Times, and
The Sun, as well as radio sta-
tions including Virgin Radio
and Talk Radio,” HE adds.
The strategic meetings offered
a clear indication of the UK’s
continued prominence as one of
the emirate’s top source markets
and fit within the framework of
regular industry engagements
initiated by the Department to
further enhance collaboration
with stakeholders and partners
in line with Dubai’s Tourism Vi-
sion 2022-2025.
The meetings in London are
part of a series of similar dis-
cussions that Dubai Tourism
plans to hold with stakeholders
and media in other key interna-
tional markets.
News
August 2019
Page 14
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Page 16
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16
Appointments
August 2019
Hossam Nabil joins Millennium
Hotels as cluster director of
sales and marketing for three
properties
Millennium Al Barsha, Millen-
nium Atria Business Bay and
Millennium Montrose Execu-
tive Apartments announced the
appointment of Hossam Nabil
as cluster director of sales and
marketing.
“I am fortunate enough to
be part of the success journey
of Millennium Atria Business
Bay, Millennium Al Barsha and
Millennium Montrose Execu-
tive Apartments. In line with
the hotels’ growth strategy, I
have a commitment to attract
new markets and continue to
grow the solid reputation of
the brand in the Middle East
region,” says Nabil.
Joining
Millennium
from
Crowne Plaza Deira, Nabil
brings more than 22 years of
UAE hospitality experience to
his new role, having held senior
sales and marketing positions
with global groups such as In-
terContinental Hotels Group
(IHG), Time Hotels and Rotana
Hotels.
Millennium Al Barsha is
a 4-star property owned and
developed by Deyaar Develop-
ment PJSC. It’s home to two
restaurants, as well as rooftop
and lobby lounges. Millennium
Atria Business Bay is a luxury
serviced
residence
complex
comprising studios, and one,
two, and three-bedroom pent-
house and duplex apartments.
For all the latest News, Visit www.hotelnewsme.com
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Read the latest edition on www.hotelnewsme.com
Appointments
Kerzner International names
new general manager for
Atlantis the Palm
Kerzner International Hold-
ings announced the promo-
tion of two key executives,
Massimiliano (Max) Zanar-
di has been named general
manager of Atlantis, The
Palm in Dubai and Sergio
Pereira general manager of
Mazagan Beach & Golf Re-
sort in Morocco.
According
to
Kerzner,
Zanardi will lead the suc-
cessful operation of Atlan-
tis, The Palm, the flagship
entertainment resort des-
tination in Dubai. Focused
on guest experience, this
key role is critical to deliv-
ering the vision of Kerzner
International
–
Amazing
Experiences and Everlast-
ing Memories.
Zanardi will drive op-
erations, overseeing guest
rooms and suites as well
as 24 different dining ex-
periences and waterscape
attractions including Aqua-
venture Waterpark and one
of the largest open-air ma-
rine habitats in the world.
In addition, Kerzner adds,
Zanardi will focus on talent
development for the resort
for over 3,000 employees at
Atlantis, The Palm. Zanardi
will report directly to Tim
Kelly, executive vice presi-
dent and managing director
at Atlantis, The Palm and
The Royal Atlantis Resort
& Residences.
Zanardi brings over 20
years of experience in luxu-
ry hospitality and previous-
ly held the roles of general
manager at One&Only Por-
tonovi in Montenegro, man-
aging director for Mazagan
Beach & Golf Resort and
leadership positions at The
Ritz-Carlton.
Page 17
Hotel & Catering NEWS ME
17
Appointments
August 2019
Fairmont The Palm appoints
Kai Winkler as general
manager
Fairmont The Palm has ap-
pointed Kai Winkler as the
resort’s general manager.
According to the prop-
erty, Winkler will be taking
over from the resort’s for-
mer general manager Mark
Sawkins, who has grown
within the ACCOR brand
as vice president of luxury
brands within the region.
Winkler brings over two
decades of experience to
the position. Starting his
hospitality career in 1995
in Germany, he has since
had years of international
assignments in the fields of
sales and marketing, rooms,
and food and beverage.
“We’re pleased to wel-
come Kai to the team at
Fairmont The Palm. He has
joined at an exciting time
for the resort with the re-
launch of its new beach,
plus new additions to its
F&B portfolio. His entre-
preneurial and strategic ap-
proach towards creatively
driving performance will
contribute to the property’s
overall
accomplishments
and elevate the resort’s
brand presence within the
community and the desti-
nation at large,” says Mark
Sawkins, vice president of
operations at ACCOR Lux-
ury Brands Gulf.
Danat Al Ain Resort has appointed Dennis Smith as their new
food & beverage manager.
According to the Resort, Smith will manage restaurants and
banquet operations by developing new culinary experiences
while maintaining the highest standards of service. He will
oversee the hotels’ nine outlets, which include award-winning
Indian restaurant Tanjore, in addition to Irish pub McGetti-
gan’s and Italian restaurant and bar Luce.
On the appointment, Danat Al Ain Resort General Manager
Kevin Lawless says: “We’re pleased to have Dennis on board
and are positive that with his expertise, we’ll be able to pro-
vide unmatched experiences for our guests across all our out-
lets. His eye for detail and work ethic in driving team devel-
opment and delivering outstanding levels of customer service
make him a valuable addition to our brand.”
Roda
Al
Murooj
has
named Abhishek Ray as
its new director of rev-
enue and e-distribution.
According to the prop-
erty, Ray will drive rev-
enue and e-distribution
efforts for the 528 key
hotel rooms and serviced
apartments,
including
six dining and entertain-
ment outlets, meeting
rooms and a ballroom, in
addition to a fitness centre and spa.
Ray brings over 16 years of experience in hospitality to the
role from across Asia, the Middle East and Africa regions. He
has worked for properties including the Shangri-La and Trad-
ers Hotels, Qaryat Al Beri, and Beach Rotana Complex in Abu
Dhabi, as well as others under InterContinental Hotels Group.
Danat Al Ain Resort appoints
food and beverage manager
New director of revenue at
Roda Al Murooj
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18
openings & Launches
August 2019
World’s first children’s restaurant to
open in Dubai
Freddy’s Frozen Custard & Steak-
burgers opens at Mall of the Emirates
White and the Bear, the world’s first chil-
dren’s restaurant, is set to open in Dubai.
Located in Jumeirah 2, the restaurant’s
entire concept was created with little ones
in mind. From the food, to miniature seat-
ing, and workshops, everything has been
designed to take food and recreation for
children to a new level.
“I’m very particular about giving my chil-
dren healthy food, and it was frustrating for
us as parents to go out and not be able to
find a variety of healthy food choices for our
children. We always try to develop healthy
eating habits at home, but there’s very little
we can control once we’re out,” says founder
Hana Al Mulla.
“White and the Bear is exactly the
stress-free solution that so many parents
in Dubai need. A place where your child
will only be exposed to healthy, fun food
choices. We’re a nut-free zone and overall
allergy-aware, so parents can walk in with-
American fast-casual restaurant concept
Freddy’s Frozen Custard & Steakburgers
is now open in the Mall of the Emirates.
Located at the mall’s ground floor food
court, this is the brand’s second Dubai
location. Freddy’s opened earlier this
out a worry,” she adds.
The brand has partnered with celebrity
chef and children’s food expert Annabel
Karmel to develop the majority of the dishes
on the menu. “With White and the Bear,
the promise begins with healthy, nutritious
food that’s fun for your children. During
early childhood, eating habits and tastes are
formed for life: this is the time to introduce
an array of different flavours,” says Karmel.
“The menu for White and the Bear
promotes food exploration, with healthy
alternatives to fast food favourites. It’s
important that children stay fueled on
the right foods throughout the day, and
my specially designed meals are super-
fun, yet healthy and perfectly balanced for
young palates,” she adds.
White and the Bear’s offering further ex-
tends into getting children involved in the
very process of nutrition, giving them the in-
dependence of knowing what’s in their food
and then choosing what resonates the most
with their personality.
The restaurant’s healthy menu dishes in-
clude no-sugar energy balls made with dates,
hamburgers that have been created using car-
rots and apples, Bolognese pasta with hidden
vegetables, among others, to ensure that the
menu remains fun, yet healthy for children.
The restaurant is set to open its doors to little
ones in the last week of July.
month at The Dubai Mall, the first move
in the franchise’s international expan-
sion. “We strive to provide fast, friendly
service and premium quality food at an
affordable price,” says Yousef Khattar,
managing director of TasteBuds Group.
“Mall of the Emirates is one of the re-
gion’s premiere destinations for shopping
and entertainment, making it a great fit
for our newest location. We hope to be a
popular place for area shoppers looking
for a quick bite to eat, as well as for those
who want to relax and enjoy a fresh meal
and dessert treat with family and friends.”
Freddy’s is known for its cooked-to-or-
der steakburgers made with lean, 100 per-
cent ground beef, Vienna Beef hot dogs,
crispy shoestring fries and frozen custard
desserts made with freshly churned choc-
olate or vanilla frozen custard.
Freddy’s was co-founded in 2002 by
Scott Redler and Bill, Randy and Freddy
Simon, and opened its first location in
Wichita, Kansas. There are currently
more than 340 Freddy’s restaurants,
serving 32 states across the US.
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Review
August 2019
The Lofty Caviar
Brunch, Dubai Opera
based selection is also fantastic, with plenty
of favourites to end the meal.
The Lofty Caviar Brunch is a must for
luxury lovers – we’ll leave the indulgence
part up to you.
The pursuit of luxury in Dubai is anything
but a challenge – it’s what the glamorous
emirate is all about, after all. The Lofty
Caviar Brunch at Dubai Opera’s summer
edition promises guests an opportunity
to “indulge in life’s little luxuries”, but
the dining experience evokes a sense of
grandeur that makes us think that this may
just be what the biggest of luxuries are all
about.
Located in Downtown Dubai, The Loft
has been designed as a circular open space
“aloft” The Opera and offers unrivalled
views of The Dubai Fountain and Burj
Khalifa from its dining room and garden
terrace. The setting boasts golden hues
and lots of soft greys; you’ll feel as though
you’d been transported to a mansion some
place far away – if that mansion was a
restaurant where you could have some of
the best truffle-infused dishes you would
ever have.
We start off by heading to the cold
cuts, cheese and bread station, which
features an impressive selection of cured
meats. Right next to it, the chefs cook up
mushroom risotto and pasta, the latter
being undeniably one of the best al dente
ziti creations we’ve tried. As we marvel at
the greatness of the carb-loaded dish, the
sharing set menu arrives at the table, and
it includes freshly baked flat bread with a
creamy ricotta, truffle pizza and more.
Next up, we grab the tongs and fill our
plates with plump oysters, shrimps and
ceviche shells. And, of course, what better
than the caviar to go with all the seafood?
The Loft’s station doesn’t disappoint
with one of the richest, smooth-as-butter
varieties we’ve ever tasted. Then, the mains
are served: juicy braised lamb shoulder,
salmon with perfectly balanced Puy lentils
and more – it’s pure elegance on a plate.
The dessert station, where the chef’s
doing some of his best ice cream mixing
tricks, keeps it short and – well – pretty
sweet. The tiramisu takes the cake: you can
taste Italy in every forkful. The cream-
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Cover Story
August 2019
Raki Phillips is no stranger to the art of envisioning phenomenal experiences for guests and
bringing them to life. Here, the CEO of Ras Al Khaimah Tourism Development Authority, tells
Hotel & Catering News Middle East about what’s coming for the emirate, which has attracted
1,072,066 visitors from domestic and key international markets in 2018
Next stop, RAK
You’re a hotel industry veteran; please
share your journey with us.
My journey started in my hometown of
Orlando, Florida, which is one of the
most attractive tourism destinations in
the world. As I was studying hospitality
management at the University of Central
Florida, I took on several part-time jobs
to gain work experience which included
various roles in Front Office, Concierge,
F&B as well as an airport shuttle driver
for one of the local hotels. After a
successful apprenticeship programme, I
was onboarded for a key management role
and ended up with a wonderful seven-year
career with Universal Orlando.
After Universal Orlando, I made
a move to the Middle East to gain
international experience and joined
Ritz-Carlton Hotels with my first stop
in Doha as the director of sales. I later
went on to join Fairmont in Dubai, where
I spent more than eight years with my
final role as the regional director and was
responsible for overseeing development,
sales, marketing, revenue management
and stakeholder relationships.
Fuelled with a spirit of
entrepreneurship, I played a key role
in launching and expanding SugarMoo
Desserts, Dubai’s first online dessert
delivery bakery, and Earth Hotels, a
sustainable, tech-forward and design-
centric hotel concept, before landing my
dream job at Ras Al Khaimah Tourism
Development Authority (RAKTDA).
As a seasoned hotelier, how do you view
RAK as a hospitality landscape and what
are you aiming to achieve in this new role?
The diversity of the land in Ras Al
Khaimah is one of its main points of
differentiation from anywhere else in
the world. Blessed with 64km of pristine
beaches, more than 7,000 years of
untouched heritage and culture, and the
highest mountains in the country, Ras
Al Khaimah is a unique destination that
appeals to all kinds of international and
domestic travellers.
Guided by the Destination Strategy
2019-2021, we’ll focus on diversifying
the Emirate’s tourism offering to
attract a wider segment of tourists
and higher yield of visitors seeking
authentic experiences. Having said
that, we recognise the importance of
differentiated product development and
are looking forward to launching many
exciting products and projects which
include Jebel Jais Adventure Park and the
Luxury Camp project on Jebel Jais – both
already in the pipeline.
We’re also looking to strengthen our
MICE profile further on a global stage as
we’re seeing a gradual rise in the number
of corporate/business travellers in the
Emirate. Moreover, we’ll continue to
promote our destination in key source
and emerging markets as we aim to
secure 1.5 million visitors by 2022, and
three million by 2025.
How has RAK performed in terms of
hospitality in 2018 and what are your
expectations for the next few years?
The Ras Al Khaimah hospitality market
continues to go from strength to strength
and offers great potential to investors
due to the significant rise in the number
of international and domestic visitors,
and commendable growth in hotel
performance across many metrics over the
last few years.
According to a report commissioned
by Marjan, and quoting data from JLL
(Jones Lang LaSalle) Research and
STR Global, the performance of Ras Al
Khaimah among global benchmarked
destinations in both occupancy and ADR
has remained stable over the past three
years. This stable market performance
has shown that Ras Al Khaimah is
developing into a destination rather than
simply a cluster of resorts.
Ras Al Khaimah had the second highest
revenue per available room in the region
at AED 449.7 ($122.5), average occupancy
of 70.2 percent in 2018 and the highest
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daily room rate at AED 640.75 ($174.5).
The emirate performs significantly above
the Middle Eastern average in terms of
occupancy.
In light of current robust visitor
demand, solid regional and international
partnerships in place, and iconic asset and
product launches over the last few years,
we aim to secure the aforementioned
numbers of visitors.
Why should a visitor stay at a hotel in
Ras Al Khaimah, what are some of the
most special aspects of the emirate?
With a 64-km coastline, unique desert
landscape and the UAE’s highest
mountain, it’s one of the region’s most
diverse destinations for a holiday of
sun, fun, adventure and relaxation. The
beaches and hotels offer a wide variety of
activities while the desert and mountains
are ideal for safaris and nature trails. With
authenticity and hospitality in mind, Ras
Al Khaimah offers a diverse collection of
accommodation to suit any taste.
In terms of culture, Ras Al Khaimah is
home to all three Emirati tribal traditions
– coastal, desert and mountain – living
in beautifully preserved, authentic
environments in a place where visitors
come face to face with Arabia’s historic past,
through archaeological sites, museums and
a largely unchanged rural life.
Home to Jebel Jais, the country’s
highest mountain peak at 1,934 metres
above sea level, Ras Al Khaimah draws
active adventurers from around the
world. The launch of Jebel Jais Flight:
The World’s Longest Zipline, one of our
key milestones in 2018, has welcomed
over 30,000 flyers so far. This put Ras Al
Khaimah on the tourism map, breaking
the world record and strengthening
the Emirate’s credentials as the fastest
growing adventure tourism destination in
the region.
Our competitive edge and charm
simply come from what we promise our
travellers, which is an authentic and
accessible Arabian experience. Everything
we do is focused on how we complement
the other emirates and add value to
the UAE as a whole, particularly with
that we continue to attract year on
year, owing to a rich body of natural
and cultural assets in Ras Al Khaimah.
These visitor segments get to experience
adventure through mountain activities,
discover more than 7,000 years of historic
sights and authentic Arabian culture, and
relax with world-class luxury indulgence
at plush hotels and resorts.
Boasting a powerful combination of
the high-profile adventure attractions
such as the world’s longest zip line, a
diverse beach-desert-mountain offering
and authentic cultural experiences, Ras
Al Khaimah is one of the fastest growing
tourism destinations in the region with
the trappings of an all-round destination.
What’s the percentage of luxury hotels out
of your total room inventory? What’s the
ratio of leisure versus corporate travel?
Around 80 percent of our overall five-
our 45-minute proximity from Dubai
International Airport.
What’s the profile of your most frequent
guest/traveller?
We secured a 10 percent growth in visitors
last year compared to 2017, mainly led
by the UAE domestic market, which
continues to generate 38 percent of overall
visitors. Germany continues to be the
leading international source market with
83,605 visitors, followed by Russia, with
83,531 visitors – up by a significant 17
percent on 2017. The third largest source
market was the UK, with 63,054 visitors,
up 11.5 percent, India was fourth with
62,325 visitors, up 22 percent, rounding
out the top five was Kazakhstan with
27,168 visitors, a growth of 28 percent.
Our high-yield global tourist segments
mainly include Active Adventurers,
Cultural Explorers, and Wellness Seekers,
Cover Story
August 2019
We’ll continue to promote
our destination in key source and
emerging markets as we aim to
secure 1.5 million visitors by 2022, and
three million by 2025.
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star hotel inventory is luxury. Ras Al
Khaimah is largely a leisure destination,
attracting active adventurers, cultural
explorers, and luxury and wellness
seekers from around the world. A
segment of our domestic visitors are also
day-trippers who come for hiking, off-
road driving, camping and other outdoor
activities, in addition to families, friends
and couples visiting for short breaks and
staycations in Ras Al Khaimah.
However, as one of the most diverse
destinations in the region with its high-
profile adventure attractions, pristine
beaches, and undulating deserts, Ras Al
Khaimah has also begun to attract interest
from corporate travellers from around the
region and beyond over the last few years.
Only a 45-minute drive from the Dubai
International Airport, Ras Al Khaimah
is a boutique MICE destination with a
highly competitive inventory of facilities
Cover Story
August 2019
including five-star hotels and resorts, two
18-hole golf courses and the region’s first-
of-its kind convention centre, Al Hamra
International Exhibition & Conference
Center. An impressive architectural
milestone, it spans a total area of
4,500m2, complete with spellbinding sea
and garden views.
You have very ambitious plans for
future development with many new
luxury hotels in the pipeline. Does
this translate into a premium/luxury
positioning of RAK?
Although Ras Al Khaimah is home to
some of the world’s most luxurious hotel
brands such as The Ritz Carlton and
Waldorf Astoria, it also offers a wide range
of options inclusive of boutique, midscale,
premium and city hotels in order to meet
the needs of a diverse travel base.
In terms of our overall five-star
luxury plans, we remain committed to
strengthening our supply of hotel keys as
we believe it will contribute to increasing
the popularity of the destination with
both international and domestic tourists.
There’s huge potential in the emirate
for entities looking to build and develop
resorts, niche accommodation options and
new tourism products.
With over 6,700 keys currently available
in Ras Al Khaimah, the emirate already
features world-class hotels and resorts
including properties such as Waldorf
Astoria, Hilton, Rixos, Rotana, The Ritz-
Carlton and many others. The destination
is expected to offer more than 12,000 keys
by 2021, with new hotel brands confirmed
for the pipeline including Conrad,
Intercontinental, Radisson, Movenpick
and Marriott.
One of the latest trends we’ve seen
in the UAE and other GCC countries is
the concept of luxury camping, which
appeals to a large segment of people who
are interested in experiencing amazing
picturesque views within a comfortable,
luxurious setting. Ras Al Khaimah is
launching its very own Luxury Camp in
2020, which will complement the array of
adventure tourism attractions currently on
offer in the Emirate of Ras Al Khaimah.
With many projects in the pipeline, we
hope to further enhance Ras Al Khaimah’s
nature-adventure offering combined with
our luxury positioning.
How do you work with the partner
hotels and what’s special for hospitality
companies willing to invest in setting up
in RAK?
It’s an exciting time for hoteliers and
hotel investors in Ras Al Khaimah, and
with renowned international names
joining the portfolio of accommodation
options, it provides for greater recognition
of the Emirate’s potential for investors.
Working with independent assessors,
we’ve outlined strong return on beach
and mountain properties. Looking at
beach resorts in particular, existing hotels
have shown high profit conversion when
compared to similar regional markets.
To accommodate this growth in visitors,
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the Ras Al Khaimah Tourism Development
Authority is providing potential investors
with a range of innovative opportunities
to develop stand-out properties across
the emirate. We have considerable
opportunities within several development
projects, including Al Marjan Island,
which has been earmarked for an
additional 15 hotels by 2025.
We continuously work hard to support
all our partner hotels, roping them in
for our integrated seasonal campaigns,
trade roadshows and industry events, in a
continuous effort to drive their bookings
throughout the year. We hosted the
Arabian Hospitality Investment Conference
(AHIC) in 2018 and earlier this year, which
provides a platform for dialogue on the
various catalysts impacting the hospitality
investment industry.
In an effort to drive summer bookings
every year, we collaborate with our partner
hotels for our ‘Summer Campaign’, which
provides guests with attractive offers on
stays and attractions. A successful initiative,
the Summer Campaign had resulted in a 15
percent increase in the room occupancy of
summer 2018 versus summer 2017.
Do you offer special incentives to
homegrown and local brands?
As part of our Destination Strategy 2019-
2021, our three-year strategic tourism
development programme, we’ll focus on
nurturing small and medium home-grown
enterprises to create further employment
and business opportunities for Emiratis.
A special highlight is our support for
Suwaidi Pearls, one of the leading national
entrepreneurship projects in the emirate
of Ras Al Khaimah. A local project owned
by Abdulla Al Suwaidi, Suwaidi Pearls
is the only pearl farm in the region that
offers an insight into the UAE’s socio-
economic tradition of pearling, which was
once the lifeblood of the local community
and the country’s main source of wealth.
What, in your opinion, is the most
attractive touristic angle for RAK,
and how can the hospitality and F&B
industries support it?
From traditional cuisine to the finest
Cover Story
August 2019
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August 2019
restaurants, you’ll be spoilt for choice in
Ras Al Khaimah. Whether you’re looking
for an elegant dinner in a five-star hotel or
a casual lunch along the Corniche, there’s
something for every taste and preference.
As mentioned earlier, Ras Al Khaimah
is a diverse tourism destination in the
region, thanks to its unique nature-
adventure offering, which allows it to
compete with top worldwide destinations.
With a great portfolio of tourism assets
clubbed with robust hotel performance
and strong incentives, Ras Al Khaimah
offers the perfect investment climate to
the hospitality industry.
While we continue to diversify and
enhance visitors’ experiences through
differentiated product development,
it’s also crucial for us to broaden our
hospitality offering to welcome high-yield
visitors of all kinds, all year round.
We continue to support incredible
home-grown concepts such as Al Fanar
Restaurant, which offers traditional
Emirati cuisine with authentic Arabian
hospitality in a nostalgic ambience, further
complementing our cultural tourism
assets (forts, palaces, museums, mosques
and tombs) and elevating the experiences
of cultural explorers.
The imminent opening of the Jebel Jais
Adventure Park will also see the launch of
many home-grown F&B concepts that will
add to visitors’ experiences.
What about the F&B sector in RAK; what
developments do you foresee?
Ras Al Khaimah features an excellent
culinary scene while playing home to
globally known hotels and resorts, known
for their rich gastronomic offering. As a
cultural gem, Ras Al Khaimah is the ideal
destination for a taste of authentic Arabian
and Emirati cuisines.
Dominated by splendid natural
landscapes, foodies also enjoy picturesque
views at Puro Café and Terrace, located on
Al Marjan Island, and at Puro Express (food
truck) located at the Jebel Jais Viewing
Deck Park. Our F&B sector complements
our overall nature-adventure offering,
ensuring visitors have a holistic experience
during their stay in Ras Al Khaimah.
How do you see yourself in the next five
years, will Expo 2020 bring in business
to Ras Al Khaimah as well?
Expo 2020 is a key milestone in the history
of the UAE and region, placing the country
on the road to further global recognition.
Expo 2020 will be a great opportunity
to showcase Ras Al Khaimah on a global
platform and for the world to experience
the Emirate’s spellbinding natural beauty,
rich culture and heritage, excellent
hospitality and unrivalled experiences.
Expo 2020’s theme of ‘Connecting
Minds, Creating the Future’ complements
our strategic three-year programme, the
Destination Strategy 2019-2021, which
focuses on diversifying our tourism offering,
attracting foreign and local investment
within the tourism sector and nurturing
home-grown small and medium enterprises
to create further employment and business
opportunities for Emiratis while prioritising
sustainable, nature-based adventure and
authentic cultural experiences.
As we aim to attract 1.5 million visitors
by 2021, and three million visitors by
2025, we’ll continue to create compelling
offerings that combine the emirate’s key
promises: pristine beaches, natural beauty,
cultural heritage, excellence in hospitality
and unrivalled experiences.
The Ras Al Khaimah hospitality
market continues to go from strength
to strength and offers great potential to
investors due to the significant rise in the
number of international and domestic
visitors, and commendable growth in
hotel performance across many metrics
over the last few years.
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chain of the month
august 2019
Radisson Hotel Group
Radisson Hotel Group is one of the world's largest, with seven hotel brands, and more
than 1,400 hotels in operation and under development around the world. The Group’s
portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park
Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Radisson Rewards is the group’s global rewards programme, offering loyalty benefits
for guests, meeting planners, travel agents and business partners. As for Radisson
Meetings, it’s built around three service commitments: Personal, Professional and
Memorable, while delivering on the basics and Radisson’s signature “Yes I Can!”
service spirit.
More than 95,000 global team members work for Radisson Hotel Group and at the
hotels licensed to operate in its systems.
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chain of the month
august 2019
• Radisson Blu Hotel Dubai Canal View
(September 2019)
• Radisson Red Dubai Silicon Oasis (Q4 2019)
• Radisson Blu Hotel & Residence Nairobi Arboretum
(Q4 2019)
• Radisson Blu Hotel Casablanca (Q4 2019)
• Park Inn by Radisson Jeddah Madinah Road
(Q4 2019)
• Park Inn by Radisson Hotel Riyadh (Q4 2019)
• Radisson Resort Ras Al Khaimah (Q1 2020)
Upcoming properties in
the MENA region
Developments
Recent development activity in the region includes conversion and
re-branding opportunities, as well as city and resort hotels, serviced
apartments and a lifestyle offering with the region’s first Radisson
RED opening this year.
More openings include a new Radisson Blu next to the Dubai
Canal, the first Radisson Resort globally, which will open its doors
in Ras Al Khaimah and the Group’s first hotel to be opened in
Casablanca, which will be a Radisson Blu.
The Group has also opened their second Park Inn by Radisson in
Makkah, end of July 2019. The new Park Inn by Radisson hotel will
add an additional 355 rooms to their portfolio.
Operating hotels
In the pipeline
In Numbers
97
94
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chain of the month
august 2019
What were the hotel group’s key
achievements and milestones in the past
12 months?
During 2018, we’ve contracted 1,505 rooms, with
950 rooms opened, making a significant progress
in developing our five-year operating plan – a
comprehensive strategy which is aligned with our partner
Radisson Hospitality, Inc.
It was our organisation’s vision is to be one of the
top three hotel companies in the world and we’ve
recently just become number two. This is one of the
greatest achievements following the acquisition by Jin
Jiang International, which currently includes over 8,500
hotels worldwide.
I also think that this is reflected in what we’re doing
in the region, modernising systems, heavily investing
in technology and using that to get ever closer to our
owners, guests and employees – not to mention opening
16 hotels in the last 18 months!
What were some of the key challenges facing
your hotel group and the hospitality sector in
general, and how have you met these?
Many have concerns within the hospitality industry of an
impending oversupply in the Middle East hotel market. I
personally think that there are still opportunities for select
hotels with the right brands and the right operating model
Tim Cordon, Senior Area Vice President,
Radisson Hotel Group
to do really well. It’s still a market which boasts high
occupancy all year round, and pretty strong room rates
when compared to international markets.
Retaining staff is a challenge within this market.
We believe that benefits should exceed salaries.
This was one of the reasons we’ve led initiatives to
revise and adjust our policies to better support our
female employees to become leaders – including
enhanced maternity leave, continuous coaching and
development for female employees and developing
social responsible partnerships. In fact, we were the
first hotel group to announce the assignment of our first
Saudi female GM in KSA.
What are the hotel group’s key goals for the
immediate future and why?
In line with our five-year plan, we’ll build on our unique
service heritage of making every moment matter for our
guests, owners, shareholders and employees by being a
true host and the best partner.
Our recent development activity in the region has
spanned the spectrum of hotel products. Saudi Arabia
continues to offer ample opportunities in the holy cities of
Makkah and Madinah, as well as further diversification as
the Kingdom works towards Vision 2030.
The rebounding Egyptian economy has given way
for our portfolio signing of six additional hotels this
year. Morocco’s robust economy backed by the King’s
vision will continue to attract investment and provide
expansion opportunities.
How’s technology dictating the way you run
your business and liaise with customers?
We’ve recently just launched our new multi-brand
and mobile-first global website, radissonHotels.com,
which also serves as the platform for Radisson Rewards
members. It’s available in English and Arabic, which is
a key milestone for our market. This online landmark
brings our group a step closer to becoming one of the
industry’s digital leaders.
Alongside radissonHotels.com, we’re launching a
new Radisson Hotels App. Designed and developed
as a practical tool for effortless booking, it puts guests
and members front and centre. Thanks to its seamless
interface and intuitive user experience, guests can
explore the Radisson Hotels portfolio in just a few taps.
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N O V E M B E R 1 3 T H 2 0 1 9
H I LT O N D U B A I A L H A B T O O R C I T Y
P R E S E N T E D B Y
S P O N S O R E D B Y
T H E F I F T H A N N U A L
PA R T N E R S H I P E N Q U I R I E S :
S P E A K I N G E N Q U I R I E S :
S A M E R A L L O U S H
G R O U P C O M M E R C I A L D I R E C T O R
D I R E C T: + 9 7 1 5 5 7 7 6 4 6 7 0
S A M E R @ B N C P U B L I S H I N G . N E T
D I N A M A AT Y
E D I T O R
D I N A @ B N C P U B L I S H I N G . N E T
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Event Preview
August 2019
The Hotel Show
Banquet Furniture, Intros Hotel Supplies,
ASSA ABLOY Group, Dometic, Dubai
Furniture Manufacturing Co. and WMK
Hospitality. Plus, Groupe GM, La Bottega,
Boon Coffee, Stellar USP, DreamMaster,
Restonic, Intercoil, Zubair Furnishing,
Prime Selected Products (PSP), Fairmont
Designs, Poly Products, Diversey and 1765
Gemini to name a few,” he adds.
During the Middle East Design and
Hospitality Week 2019, The Hotel
Show Dubai will be co-located with
INDEX, Workspace, The Leisure Show,
Surface Design Middle East, FIM, and
INDEX Home. For more details, visit
thehotelshow.com.
Celebrating its 20th edition during the
Middle East Design and Hospitality Week
2019, The Hotel Show Dubai will take
place from September 17-19 at the Dubai
World Trade Centre.
The landmark event, which has
evolved in parallel with the GCC’s
leisure and hospitality sector over
the last two decades, will feature key
discussions among thought leaders from
both industries.
“The GCC’s hospitality sector is
focussed on putting its best foot forward
when tourists from around the world visit
the UAE for the Expo, as well as other
international happenings scheduled to
take place in the GCC. The Hotel Show,
true to its legacy, will be a confluence
point for the GCC’s hospitality sector
to align on best practices and the way
forward for the industry, which is at the
threshold of a fresh boom. The best part
of the Show this year is that it’s co-located
with six other events catering to sectors
that complement the hotel industry,” says
Nathan Waugh, portfolio director, dmg
events, Hospitality Division.
“Participating companies include
OS&E International, Procurio, Everstyle,
MG Hotel Supplies, Emirates Dimlaj, A
to Z Hospitality, Modern Event, Dutch
Lab, Table and Beyond, Lion’s Wood
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Event Preview
August 2019
New this year
The Hotel Room
Design Challenge
Some of the UAE’s leading interior designers and fit out contractors
will compete at The Hotel Show’s newest feature: The Hotel Room
Design Challenge. Competing teams will have a designated space
within the event to create their room set design, based on the
theme: Dubai: A World of Possibility, a Lifetime of Stories.
Visitors at the event will vote for their favourite room set design
during the first and second days of The Hotel Show, and the winning
team will be awarded at the Middle East Hospitality Awards on
September 18 at the Ritz-Carlton, DIFC.
Participating companies include Gensler, Godwin Austen Johnson
and STYLIS NSG.
Commenting on the new feature, Waugh said: “Every year, at The
Hotel Show, we look to improve and refresh our feature content to
ensure that the event remains fresh, relevant and inspirational for
all our stakeholders. This year, as we celebrate the 20th anniversary
of The Hotel Show, we wanted to include a feature which gives
designers the opportunity to express themselves, and challenge
themselves to represent the past, present and future of Dubai
through design. I speak for the whole team when I say that we can’t
wait to see how some of the region’s leading design and fit out
companies fulfil the creative brief.”
• According to the GCC Hospitality Report by
Alpen Capital, “the GCC hospitality market
is projected to reach $32.5 billion in 2022”.
Furthermore, the hotel sector is expected to
experience a significant surge in demand as
Expo 2020 Dubai approaches, in addition to
other global events due to be hosted in the
region.
• Moreover, the Hotels Market Report by
Ventures Onsite indicates that approximately
25 million visitors will arrive in the UAE for
Expo 2020 and, as a result, “Dubai’s hotel
room supply is expected to reach 132,000
in 2019, with the Emirate aiming to complete
160,000 hotel rooms by October 2020.”
• The Report anticipates that the UAE will
continue to lead the GCC’s luxury hospitality
segment until 2022, with “73 percent of
existing luxury hotel stock and 61 percent of
the region’s pipeline located in the country.”
• As for Saudi Arabia, aside from the
Kingdom’s push towards growing into a
leisure and entertainment hub in the region,
the report states that “the cornerstone
of KSA’s inbound tourism is the annual
pilgrimages of Hajj and Umrah, forecast to
increase to 30 million visitors collectively,”
reveals Ventures Onsite.
• According to the Booking.com Sustainability
Travel Report, “70 percent of global
travellers say they would be more likely to
book accommodation knowing it was eco-
friendly, whether they were looking for a
sustainable stay or not”. In the Hotels Market
Report, Oliver Heath, a biophilic design firm
shares that, “guests are willing to pay 23
percent more for rooms containing biophilic
elements.”
• The GCC tourism industry has seen a rise in
millennial travellers in the last few years and
this trend is expected to continue. According
to Expedia, “nearly 70 percent of millennial
travellers are likely to extend their business”.
In Numbers
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Check this out
The Chef’s Table
The second edition of The Chef’s Table
competition will take place during The Hotel
Show Dubai, held from September 17-19 at
the Dubai World Trade Centre.
Offering top 12 UAE chefs the
opportunity to showcase their skills and
creativity in a timed cooking competition,
ingredients to be used aren’t revealed
until the countdown. “Team effort will be
integral to win this competition, where
contending teams will be judged based on
hygiene, kitchen skills, creativity in putting
ingredients together, cooking skills and
of course taste,” says Chef Uwe Micheel,
president of the Emirates Culinary Guild,
who will lead the panel of expert chefs
judging the competition.
To recreate a full dining experience
from the moment someone steps into a
restaurant, participating teams are required
to have one barman, two service members
and three members in the kitchen, with the
addition of a steward.
“The first edition of Chef’s Table
hosted at The Hotel Show last year was a
resounding success and it quickly earned
its status as a star feature at the event,”
says Nathan Waugh, portfolio director –
Hospitality Division at dmg events.
“We’ve expanded the competition by
a third this year, and we’re delighted to
once again be partnering with Emirates
Culinary Guild for this exciting competition,
which serves as a glowing testament to the
culinary excellence that the UAE proudly
offers,” he adds.
According to the KPMG UAE 2018 Food
& Beverage Report, ‘the restaurant footprint
in Dubai is high, second only to that of
Paris’. A report issued by the Business
Registration & Licensing (BRL) sector in
the Department of Economic Development
(DED), Dubai, indicates that 1,109 new
restaurants and cafés opened in the emirate
in 2018. ‘A further 1,600 F&B outlets
will join the growing sector in the UAE’,
forecasts a recent KPMG survey.
Alongside its rising global image as a food
destination, Dubai is home to an increasing
population of food bloggers. Chef Micheel
highlights that, while he has the highest
respect for reputed bloggers in the UAE
who know food inside out, he feels that the
majority are self-proclaimed experts who
need to sharpen their knowledge and skills
on the topic.
To develop proficiency as a food expert,
Micheel recommends spending time with
chefs and identifying one’s weaknesses in
the area. The award-winning author of Chef
at Home says: “If you’ve only eaten pizza
your whole life, how can you comment with
authority on fine dining, French cuisine?”
Discussing current food trends in the UAE,
the president of the Emirates Culinary Guild
shared that Greek cuisine is currently in
favour, and that there’s an increasing demand
for fresh food in line with global trends.
The KPMG Food and Beverage Report
supports this, stating that ‘multiple
operators indicated a noticeable increase
in vegetarian and vegan options’, and
‘increasing awareness about health has led
some to reduce or give up meat, gluten and
milk products’. At the same time, Chef Uwe
notes that the Middle East’s shawarma and
kebabs are gaining accelerated popularity in
the international food scene.
Shedding the light on challenges faced
by chefs in the Middle East, Chef Uwe
revealed that there’s pressure to prioritise
aesthetics over taste so that food is social
media-worthy. Another looming issue, he
adds, in the local and global industry is food
wastage, which can be resolved with more
responsible behaviours when it comes to
consuming and serving food.
The competition this year features
Jackson Vending Dallmayr as Coffee
Sponsor, Madar Farms as the Sustainable
Partner, Southern Cross as Meat Sponsor,
Montalbano (Top Chairs) as Chair Sponsor,
Bragard as Uniform Sponsor, Diversey
as Hygiene Sponsor and 1765 Gemini as
Tableware Sponsor.
Event Preview: The Hotel Show
August 2019
Page 33
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34
Ben Thompson, managing director and founder of events company Love Parties, reveals (some) of his
secrets to hosting the perfect brunch in the city, and more
Get the Party Started
we’ve focused on one of the simplest,
but also biggest drivers for our guests
– music. Each one of our brands has
its own music policy. We Brunch is the
commercial, open-format brunch which
a 21-year-old can enjoy, but you can get
away with taking your parents along,
too. Hidden is for house-lovers and The
Stage is live acoustic. Launching on July
19, we’re excited to announce “For Love
of Brunch”, a concept for all 90s hip-hop
and R&B lovers.
You produce different types of events;
what would you say is the most
challenging part of your job and how do
you overcome any obstacles?
Since we launched our first brunch
Movers & Shakers
August 2019
How did you first get into event planning?
Tell us a bit about your journey.
I saw an opportunity after visiting
New York City about six years ago and
attended an event, which was a brunch
called Lavo. I had been in Dubai for
about three years then and “brunches”
back then were very different from what
they are now. Dubai brunches only really
played background music and were
focused around food and beverages.
However, Lavo was something else.
We turned up at the event at the typical
brunch time, which is 1pm, and sat down
for a three-course meal. Being used to
Dubai brunches, I just assumed drinks
were included, but oh how wrong was I.
Turns out, only bottle service. Regardless,
after the main course and a few drinks,
a DJ cranks up the volume. At the time
I just thought it was a sound test for the
club later as it was only 2:30/3pm, but the
lights dropped and he just kept dropping
track after track. Finally, all the chairs
were taken away and a full-blown, club-
style party was underway.
I came back to Dubai and started, not
only Dubai’s first-ever party brunch, but
my first creation…loveBRUNCH (if you
know, you know). The rest is history.
Share with our readers what goes into the
conceptualisation and execution of your
brunches; how do you come up with the
idea and what helps you make it a reality?
This could take a while, but to keep it
brief: first, we obviously needed to find
a venue. We typically try to find hidden
gems around the city with strong footfall.
Next, we start creating the brand, specific
for that venue. For me, these two elements
are the most important ones. Don’t
get me wrong, we do also focus on the
fundamentals of the actual event: food,
drinks, great service, but I guess venue
and brand are the foundation, and then
customer experience follows and becomes
what we focus on week in, week out.
We see this as our main point of
difference from our competitors; we listen
to our customers. Our team attend every
single brunch, observing the way it goes,
noting strengths and weaknesses, so every
week we learn and improve.
A Dubai institution, it can often be hard
to bring something different to the table
in terms of brunches. How do you keep
things exciting?
With all our brands, we almost create our
own competition. So, with this in mind,
Left to Right: Kieran Lindsay (Love
Parties partner), Jess Coburn
(Marketing and Events Manager)
and Ben Thompson
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35
Movers & Shakers
August 2019
(loveBRUNCH) five years ago, we’ve had
a lot of people and venues join the “party
brunch” scene, which has created healthy
competition. Luckily for us all, Dubai
loves to brunch, but this really keeps us
on our toes, making sure we’re always
improving each brand and offering guests
a new and elevated experience to keep
them coming back.
Tell us about one particular funny
situation you’ve faced at any of your
events that you’ve managed to tackle,
but can’t forget until now.
We used to throw boat parties (loveBOAT)
back in the day when I didn’t mind taking my
shirt off, and as you can imagine – they can
be quite a “lively” affair. At the end of one
of our evening events, a lady was “walking”
off the boat while chatting to a friend and
literally took one step too many off the pier
and straight in to the Marina. Luckily for her,
the security and us were alert and noticed,
and so managed to pull her back onto the
walkway. We’re grateful the situation had a
happy ending, that’s for sure.
What are some event and catering
industry trends you’ve seen so far
in 2019?
We’ve noticed an ever-increasing
number of party brunches. We welcome
competition as it means that there’s
demand for this type of entertainment. It
also means that we refuse to settle; we’re
always looking to improve.
What’s your dream event? Will we see it
become a reality soon?
We’ve always wanted to take our Dubai-
based company international and, on the
UK’s next bank holiday on Sunday August
25, we’re launching Hidden in the UK at
McQueens in Shoreditch, London. This is
a great achievement for me and the team,
we already have two dates secured for
Hidden UK in 2019, with the first having
sold out in a matter of weeks, so we’re all
very proud of that.
We’ll also hopefully secure a couple of
dates for We Brunch in the coming months
in London, so again we’d be thrilled if we
can have at least one UK-based We Brunch
event before the year ends.
FLO Brunch
Hidden Brunch
Pizza Express
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GM Interview
August 2019
Waldorf Astoria DIFC has become the centre of attention. Victor Chalfoun, the property’s
general manager, discusses the future of the financial district’s newest kid on the Happiness
Street block
Top of the Hub
Tell us more about your career journey.
I’ve had the pleasure of working with the
Hilton brand for over 19 years, taking on
several positions across more than five
countries, with Waldorf Astoria DIFC
being my tenth role in the portfolio.
I graduated with a Bachelor of
Science in Hospitality Management in
1999 and built my career by working
in luxury hotels across the world,
including my tenure with Conrad Pezula
in South Africa, where I assumed my
first General Manager role. This helped
me perfect my managerial skills and
develop my domestic and international
experience in hospitality.
When did you find your passion for
the hotel industry, and the luxury
sector in specific?
Luxury is deeply embedded in the DNA
of Dubai, perhaps even synonymous
with the city. I was first attracted
to the luxury landscape of the hotel
world when I discovered, as hoteliers,
we were able to offer exceptional and
extraordinary experiences to our guests
and truly be a part of their global
adventures. Luxury has always been
about delivering quality over quantity.
The dynamism of the industry has
kept me on my toes until today, as
our strategies continuously evolve to
cater to ever-changing needs of luxury
guests around the world.
Was the choice of location strategic?
What does it mean for the UAE’s first
Waldorf city hotel?
Waldorf Astoria Dubai International
Financial Centre (DIFC) is the brand’s
first city-based hotel in the UAE,
joining two other Waldorf Astoria
properties in the country – Waldorf
Astoria Dubai Palm Jumeirah and
Waldorf Astoria Ras Al Khaimah.
The hotel will serve as a meeting place
for the movers and shakers of Downtown
Dubai and is an ideal location for travellers
Page 37
impeccable service. I believe the local and
global markets will find our offerings fresh
and appealing for the UAE, and they’ll be
curious to experience it all.
What are the most unique features of the
hotel and how do you plan on competing
with others in this popular district?
Firstly, there’s the hotel’s unique design
and architecture. We have an exclusive
space, which starts from the 18th floor
of the Burj Daman building. We offer
our guests unobstructed views of Dubai
thanks to floor-to-ceiling windows in
every room.
We’ve taken a personalised approach to
GM Interview
August 2019
Hotel & Catering NEWS ME
37
Luxury
is deeply
embedded in the
DNA of Dubai,
perhaps even
synonymous
with the city.
who are on a short stopover or a longer
stay to explore the vibrant city of Dubai.
Earlier this year, His Highness Sheikh
Mohammed bin Rashid Al Maktoum
announced the launch of DIFC 2.0, which
will add 13 million square feet of space to
the Centre. We’re thrilled to be a part of
this rapidly growing district.
We aim for Waldorf Astoria DIFC
to become the desired hotel for all our
customers, whether they’re business or
leisure travellers. Our strategy will be
focused on attracting people from all over
the world through creating a captivating
environment, which is achieved
through classy interior design as well as
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38
our spaces – the 18th floor, for example, is
a place to see and be seen. Our entry-level
rooms are also one of the largest in DIFC,
starting from 43 square metres. The hotel
comprises 28 serviced residential suites,
where tenants can enjoy longer-stay
accommodation as well as the facilities.
An exquisite elevated culinary
experience can also be found within
Waldorf Astoria DIFC, where three
distinct dining options and bars are
presented. Bull and Bear restaurant is
the hotel’s signature restaurant, while
the rooftop lounge, St Trop and the
brand’s iconic Peacock Alley Lounge
and Bar will serve as meeting points for
different occasions.
The hotel boasts a retreat through
its state-of-the-art fitness centre and
sanctuary spa, which comes with four
treatment rooms. A number of re-
imagined meeting spaces are also located
in the hotel’s dedicated Business Centre,
along with a Ballroom and Library. As you
can see, Waldorf Astoria DIFC provides
an all-encompassing experience for the
discerning business or leisure traveller.
What was the inspiration behind the
concept and design?
We’ve proudly linked our hotel’s
personality to the glitz and glamour of the
1960s, which is making a comeback. The
hotel’s design has been heavily influenced
by this decade – we wanted to honour
every line, shape, colour and form, with
the hope that our guests will have the
opportunity to experience an era gone by.
We’ve created a charming
environment through the classy design
of the interiors as well as the impeccable
service. I believe our guests – a mix of
local and international travellers – will
find this appealing and be curious to
experience it all.
What are some key features at the hotel
that will reshape guest experience?
The UAE continues to pave the way for
luxury hospitality in the region and the
world, and one of the growing trends
is creating extraordinary experiences
for travellers. Waldorf Astoria DIFC is
no different; we’re so much more than
just a hotel where you stay; it’s a hotel
where guests will want to spend every
waking moment.
At Waldorf Astoria DIFC, we offer
“True Waldorf Service” which delivers
graceful, anticipatory services from
the moment a guest books through to
checkout. Our personal concierge will
create flawless experiences by tailoring
guests' stays to their exact specifications.
I had the pleasure of interviewing and
hand-selecting each and every member of
my team. It was very important to me that
there was diversity among us and that the
right talent would be completely dedicated
to each job function.
We’re also extremely proud to be part
of the Hilton family – which this year
is celebrating its 100-year anniversary.
As one of the longest-standing global
hotel companies. Hilton was the first
hotel brand to invent the mini bar, and
introduce in-room televisions and 24-hour
room service.
Today, Hilton and Waldorf Astoria are
always innovating with their services
and technology, which will never stop.
At Waldorf Astoria DIFC, our guests
will have access to a digital check-in
application on their mobile phones to
allow them to choose which room to
check into. They’ll also have a digital key,
allowing them to seamlessly enter their
room without the need for a key card.
What advice would you offer those who
aspire to become general managers in
the hotel industry someday?
This, for me is simple. You need passion,
patience and to be personable. You must
be good with people, and always lead by
example – practice what you preach. Be
open to learning new things every day and
take all feedback on board, use it as a gift
and a way to always grow.
GM Interview
August 2019
Hilton was the first hotel
brand to invent the mini bar, and
introduce in-room televisions
and 24-hour room service.
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Event preview
August 2019
Gulfood Manufacturing
Food companies willing to run-the-mill
with old technologies are waking up. If
yesterday’s economy offered room for
complacency, today’s is squeezing food
operators to find new ways to control their
costs – or perish as a result.
From research and development
executives testing the latest healthy and
trending ingredients, to plant operators
and engineers looking to increase
production, the focus on quality, speed
and cost has never been so prevalent.
As the entire supply chain continues
to upscale through advancements in
The Internet of Things (IoT), block
chain, robotics and more, the industry
is tipping this year’s edition of Gulfood
Manufacturing to be one of the biggest
and most pivotal in its six-year history.
In 2019, providers of supply chain
logistics solutions are catering to more
specific, higher volume and value
shopping lists from food manufacturers.
In order to produce food options that are
fast, affordable and easily accessible in line
with consumer demand, today’s solutions
are integrating advanced automation
and data analytics for better energy and
temperature control, instant product
traceability, SKU precision and faster
delivery times.
Middle market F&B companies are
more inclined than ever to implement
these innovative changes, while UAE
operators in particular are revisiting their
business strategies in order to improve
their operational efficiencies through 2019
and beyond. According to industry reports,
22% of F&B companies have already
installed advanced automation systems,
while Artificial Intelligence in F&B is to
register an astounding 65.3% CAGR over
next five years.
According to the Gulfood Outlook
Report commissioned to Euromonitor
International in 2019, the Middle East and
North Africa is where F&B consumption is
at its highest globally, with the region also
forecast to lead the health and wellness
packaged market thanks to a 9.9% growth
rate, set to be worth $31.6 billion by 2023.
The report also revealed that of all
business segments, food manufacturers
are the most optimistic, with two thirds
forecasting growth in revenue in the
next 12 months and only 5% expecting
a drop. Perhaps fittingly, production
costs are now confirmed to be the
biggest focus for the food industry –
highlighting major opportunities for
exhibitors at Gulfood Manufacturing,
where this year’s drive for next-level
innovation is set to raise the benchmark
for international trade exhibitions.
New exhibitors on board for 2019
include Givaudan, the world’s largest
flavour and fragrance company and
Firmenich, another major player in
flavours and fragrances worldwide.
Growing country pavilions include Italy,
Germany, France, Spain, UK and USA.
High-profile buyers from MEASA will
once again be hosted in Dubai as part
of a business traveller tourism drive to
increase exhibitor ROI during the show,
which takes place on October 29-31, 2019
at the Dubai World Trade Centre.
The events’ 36,000 strong global
visitor base will include 2000 qualified
manufacturers with collective budgets
in excess of $2 billion. These influential
stakeholders are hand-selected
annually before being flown to the
emirate to seal deals with the Gulfood
Manufacturing community.
Networking features include the 2nd
Foodtech Summit, Industry Excellence
Awards and Manufacturing Advice
Centre open to all visitors. This year’s
edition of Gulfood Manufacturing will
be complemented by its first time co-
location with Private Label & Licensing
Middle East, the region’s only event of
its kind, as well as two finished food
events, yummex Middle East covering
confectionery and snacks and SEAFEX
Middle East covering seafood.
Visitors can register for free to attend at
gulfoodmanufacturing.com.
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Connecting Private
Label Suppliers and
Contract Manufacturers
At the MENA region’s first exclusive trade
show, Private Label and Licensing Middle
East, brand elevation will take centre stage
with unmatched opportunities for private
label suppliers and contract manufacturers
to foster new business avenues.
Conceived to capitalise on the
unprecedented growth, opportunities
and market demand for private label
and licensing opportunities, the MENA
region’s inaugural Private Label and
Licensing Middle East exhibition will take
place from October 29-31, 2019 at the
Dubai World Trade Centre (DWTC).
With more than 130 international
brands from 50 plus countries exhibiting
products and solutions, the show is
expected to attract more than 5000
visitors, eager to explore private label
and licensing avenues to expand or
launch their business.
Aimed at a number of verticals and
industries associated with Fast-Moving
Consumer Goods (FMCG), the show
will connect private label suppliers and
contract manufacturers from across
the globe with a focus on identifying
new products and solutions to drive
increased business opportunities.
Key focus areas of the show will explore
three specific pillars:
• Private Label, which denotes products
manufactured or packaged for sale
under the name of the retailer, rather
than that of the manufacturer. Retail
heavyweight Carrefour, the region’s
leading private label, is the Retail
Excellence Partner for the event and will
showcase a wide suite of private label
products alongside other key retailers
and brands.
• Brand Licensing, a process of leasing
Event Preview: PRIME Expo Dubai
August 2019
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Event Preview: PRIME Expo Dubai
August 2019
a renowned brand and using it on a
product or a company for a designated
time period. The event Category
Sponsor for Licensing, Cartoon
Network, will present brand licensing
opportunities to visitors to leverage
their iconic brand characters on
product packaging.
• Contract Manufacturing, which is the
production of goods by one firm, under
the label or brand of another firm that
helps to produce and sell products
without having to invest in heavy
machinery or equipment.
Sales of private label in the Middle
East and North Africa are increasing as
consumers, particularly within the UAE
and Saudi Arabia, are becoming more
price conscious and their value perception
of non-branded products is improving.
With companies across the region
exploring new avenues to source the
rights to leading brands, entertainment
trademarks, licensees, product lines and
strategic partnerships, Private Label
and Licensing Middle East will feature
a host of tailor-made programmes and
workshops, including:
• Meetings Programme: Private Label
& Licensing Middle East will host big
retailers and FMCG giants to meet
and network.
• RFP Portal: Open to all visitors
and exhibitors, the Request for
Proposal portal will enable buyers
to upload purchasing requirements,
receive proposals and schedule
meetings ahead of the show, in turn
allowing potential customers to
build profiles and receive connection
recommendations based on sourcing
needs and sales offerings.
• Private Label & Licensing Middle East
Summit: High-profile industry experts
will share insights, product innovation
and the latest market trends to unravel
the opportunities lying with private
brands. Experts will share experiences,
cases and updates ranging from ideation
to distribution, helping businesses win
and sustain customer loyalty.
• Brand Licensing Workshop: The
free-to-attend workshop will
help manufacturers and retailers
understand the importance of product
differentiation to help stay ahead of
the curve and, ultimately, increase
bottom line.
• Packaging Masterclass: The custom-
made workshop, organised by TetraPak,
will help companies explore innovative
concepts of optimal packaging design to
meet ever-increasing consumer demand
for trendsetting products.
A new event by Gulfood, Private Label
and Licensing Middle East will highlight
growing business opportunities for
individuals and companies in the region.
Among key sponsors and partners of
the exhibition are Carrefour as Retail
Excellence Partner, TetraPak as Packaging
Masterclass Partner, Cartoon Network as
Category Sponsor – Licensing, FlavourTech
and Al Emlaq as Gold Sponsor.
While the focus of Private Label and
Licensing Middle East stretches across
a plethora of industries, the inaugural
exhibition will run alongside Gulfood
Manufacturing 2019 to ensure participants
can maximise business potential across
the food industry supply chain.
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Marketplace
August 2019
Ornua
What’s your most recent
product launch?
Ornua’s most important new
products are Palatina Mozza-
rella and Palatina Feta.
Already hugely popular, Pa-
latina Mozzarella has a mild,
creamy flavour. Texture and
cooking quality are excellent,
coverage and stretch are easily
controlled, and a generous melt
gives exceptional consistency.
Palatina White Cheese Feta,
produced in Ornua KSA, is a
big favourite too. This soft,
white, brined cheese is smooth
and creamy, has a mild to
sharp, tangy, salty flavour, and
delivers all Palatina’s high stan-
dards of taste and performance.
What makes this product a
breakthrough?
Palatina mozzarella is produced
using Ornua’s unique TSC™
Pizza Cheese Technology, set-
ting new standards in perfor-
mance and cost-effectiveness
by eliminating clumping or
fines, reducing wastage and im-
proving portion control.
What’s your product’s
selling point?
As well as consistent perfor-
mance,
Palatina
customers
benefit from Ornua’s com-
mitment to growth and sup-
port across the GCC, with a
SAR150m infrastructure in-
vestment in KSA, a close prox-
imity to the market, strong
distributor support and a blue-
chip customer focus.
What’s in the pipeline
for your company and its
product offerings?
In the Middle East, con-
sumer demand for interna-
tional food service concepts
is growing with the increase
in Western-style restaurants
and delivery chains.
Currently, a new Palatina
Culinary Cooking Cream range
is in the pipeline. Excellent for
pasta coating, with a shiny look
and texture, it will be made in
KSA and packed in cost-saving
2.5 kg or 5 kg buckets.
ornua.com
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Marketplace
Dairy
The Non-Dairy Alternative
Slices/Blocks/Grated
Violife Blocks can be
used on pizza or pasta,
and come in two different
packs of 200g and 400g in
a variety of flavours. They
are formulated to optimally
melt in professional
pizzeria ovens.
Violife Slices come in a
re-closable pack (200g),
and a variety of flavours.
The Slices can be used
in sandwiches, toasties,
bruschetta, wraps and
vegan burgers.
Violife Grated come in
a resealable bag (200g),
available in Mild Cheddar
and Mozzarella flavours.
Creamy/Specials
Violife Creamies come
in a resealable tub
(200g) and are available
in five flavours.
Violife Specials
comprise a variety of
premium offerings, such
as Prosociano and Blu
wedges, as well as
Mediterranean flavour and
After-Dinner blocks.
Organic Range
Violife Organic Slices
come in a handy pack
(200g), and are available
in a variety of flavours
including Original, Herbs
and Smoked.
Violife Organic Blocks
come in two different
packs of 200g and 400g,
in a variety of flavours
including Original,
Mozzarella, Cheddar
flavour and Groovier.
David Butler, MD, Middle East and North Africa
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CNIEL
Tell us more about your most recent developments.
The French Dairy Interbranch Organization (CNIEL) has
had the opportunity to launch three new programmes,
co-financed by the European Union and promoting French
cheese, cream and butter. We’re expanding our activities
in the region as we’ll be targeting not only the UAE, but
also Saudi Arabia, Kuwait and Lebanon.
What makes your product a breakthrough?
All French dairy products share common attributes, such
as the lands they come from as well as the know-how of
local producers, which makes them value-added products.
Whether talking about cream and butter which bring out
the taste and give pastries and dishes their unique texture,
or the amazing 1,200 French cheeses produced in the
country, French dairy products have all the essentials for
chefs and foodies.
What’s in the pipeline for your company in the region
for 2019?
The French offering is sometimes very little known. This
requires advertising and education – and therefore
regular work in the field. The “Made in France” label is
appreciated as a synonym for quality.
Middle Eastern countries are mature markets that are
growing, with genuine opportunities. Furthermore, today
we’re seeing the emergence of a category of consumers
who are passionate about food, cooking and European
gastronomy called “foodies”, and they extend the potential
market of French dairy in the region.
We’re going to continue to educate consumers about
the quality and specificities of French dairy products.
Some professional events are planned such as trainings
in the UAE and KSA, but also BtoC events in Lebanon
and other countries.
M. Laurent Damiens, Chief Operating Officer, CNIEL
Marketplace
August 2019
Greenhouse UAE
Cathia Sader
Senior Brand Manager, Dairy category, Asian Food
What’s your most recent product launch and what
makes it unique?
The 10 percent fat sour cream from Naarmann, which
is the best alternative for crème fraiche and has a lon-
ger shelf life. It’s extremely creamy, has a mild taste, is
gelatine-free and is perfect for sauces and dips – no matter
whether the dish is hot or cold.
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F&B Far and Near
August 2019
Chef Arif Mohammad, chef de cuisine at Little Miss India and Chef Vinu Raveendran,
executive chef at Carnival by Trèsind, know all about striking the perfect balance – while still
spicing things up
Rediscovering
Cuisine
What would you say is the essence
of Indian cuisine and how do you
ensure that your dishes have the right
components?
Mohammad: In my opinion, I would
attribute the essence of Indian cuisine to
be in serving guests with simple quality
home-style food using the freshest of
ingredients – no modern marketing
gimmicks to promote the food, the taste
should speak for itself.
We definitely take this into
consideration at Little Miss India. After
doing extensive research, we realised
that guests are sure to come back for
simple, wholesome food. I also tend to be
attentive to guests’ needs, and this is often
reflected in the food I serve my guests.
The recipes used at Little Miss India are
minutely itemised and codified – contrary
to standard methods followed in other
Indian restaurants today.
Restaurants in Dubai are hardly
consistent. At most Indian restaurants, a
lot depend on the hand of the chef at the
stove – every time you go, you may have a
different experience. To avoid that at our
restaurant, all spices and ingredients have
been weighed and every dish follows a
precise method. All the restaurant’s spices
are sourced from Delhi, and are mixed
according to my own recipes, whether
it’s the go-to garam masala or individual
mixes for biryani, kebabs and curries.
Raveendran: If I have to explain the
essence of Indian cuisine in one word,
it would be “diversity”. Diversity in
Indian food is a result of multiple factors,
including the country’s size. If you travel
from Kashmir to Kanyakumari, you’ll
experience a completely different cuisine
altogether, because the climate, language
– and cooking style – are different in every
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F&B Far and Near
August 2019
region and largely depend on culture.
For example, in Bengal, they use
mustard oil for cooking. If you go further
down to Kerala, they use coconut oil:
these small changes make the food look
and taste completely different. Dubai is
an amalgamation of different cultures, so
I never have any difficulty sourcing the
right ingredients. High quality seasonal
produce comes to the emirate from all
around the world.
However, I have to be always in touch
with the suppliers and periodical visit
markets to understand the changes in
seasons globally. For example, we get
mangoes around the year in Dubai,
when mango season hits in India, I
can see the best of the best filling up
shelves here in Dubai.
How do you view the Indian cuisine
dining scene in the UAE and the
region, and what would you say is
missing or needs improvement in
terms of F&B offerings?
Mohammad: Dubai’s food market
is burgeoning with new Indian
restaurants, both casual and fine dining.
Red hot chili pepper
Chef Vinu Raveendran, executive
chef at Carnival by Trèsind
Restaurants
in Dubai are
hardly consistent.
At most Indian
restaurants, a
lot depend on
the hand of the
chef at the stove
– every time
you go, you may
have a different
experience.
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46
However, most of these have jumped on
the molecular gastronomy bandwagon
like their predecessors, thereby making
the concept mundane, if not obsolete,
to say the least.
Hence, we’ve tried to keep authentic
Awadhi cuisine as is, so diners are sure
to find good quality North Indian food
at Little Miss India. We’ve tried to be
sustainable with our menu, made with
freshly sourced ingredients. Diners
nowadays looking for the classic Indian
F&B Far and Near
August 2019
Dubai is an
amalgamation of
different cultures,
so I never have
any difficulty
sourcing the right
ingredients.
Chef Arif Mohammad, chef de
cuisine at Little Miss India
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dishes. Our Awadhi-inspired menu is,
therefore, heavy on the sort of rich,
buttery fare associated with northern
India: there’s butter chicken, dal makhani,
tandoori raan with dry fruit, roghan josh,
different types of biryani, paneer kofta and
kebabs for all comers. Even the few items
from the other parts of India are what
you’d expect — Goan shrimp and Malabar
pomfret curry, shrimp stir-fried Chettinad-
style and more.
Raveendran: India and the UAE have a
history of spice trade, and a huge Indian
community resides here bringing lots of
demand for Indian food. The industry
has boomed dramatically in the past few
years, and there are choices available
everywhere, from street food and very
affordable eateries to home delivery and
high-end, fine dining restaurants.
What are your newest concepts and
dishes, and what can your diners
expect in the upcoming months – and
even next year?
Mohammad: We’ve tried to be consistent
with our menu, with the occasional add-
on of Chef’s Special for the day, so guests
are sure to find the same quality food
when they visit every time. We aim to
make Little Miss India the go-to place for
guests to dine at least twice a week, rather
than a fine dining place that they can only
go to during special occasions.
Raveendran: Carnival is a restaurant
which changes its menu very often. We’re
running our sixth “season” now, which is
mainly about books. Every dish has a story
attached to it, so expect more surprises for
season seven.
What’s the secret ingredient at Carnival?
Mohammad: That’s a secret! You’d have to
visit Little Miss India and dine with us in
order to know it.
Raveendran: Well, it’s no longer a secret
since we’re telling Hotel & Catering News
ME about it:
The secret at Carnival is Kaizen (改善).
F&B Far and Near
August 2019
Little Miss India
Carnival by Trèsind
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The Experienced
August 2019
You’ve started the business 12 years
ago; tell us more about how it all
began.
Initially, my wife and I were running a very
profitable real estate business in Dubai
and all was going well, but then realised
that there was something missing. We
were yet to find great wood-fired pizza in
the city – something that we loved to eat.
At the end of the day, we believe that it’s
the simple things that matter the most,
and so we decided that we’d like to dive
into the pizza-making business. This is
how 800PIZZA was born.
800PIZZA Founder Alessandro D’Ubaldo opened the Italian restaurant’s first outlet in 2007,
and now operates six across the UAE. We explore the main ingredients to the entrepreneur’s
recipe for success
Wood-Fired Passion
How has the market changed over the
years, and how has demand evolved?
In my opinion, changes in the market
weren’t that drastic. Consumer trends
come and go, but a good pizza is a good
pizza. We’ve remained authentic and true
to both our recipe and menu for 12 years
now, giving our customers pizza that we
enjoy eating too – and the response has
been positive so far.
We’ve conducted a lot of trial-and-error
experiments with our pizza and topping
combinations – some have stuck, while
others didn’t work out, and that’s OK. We’d
like to continue to offer our customers the
best pizza we can, which means we have to
remain consistent with our quality, while
being innovative at the same time.
Most of our business comes from loyal
customers who love 800PIZZA, and we
want to show more people in the region
and beyond what we have to offer.
Tell us more about the type of
customer who visits 800PIZZA,
have you noticed any changes in
preferences and special requests?
In the past few years, we’ve focused
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The Experienced
August 2019
maintain consistency. Essentially, we
needed to cater to increasing demand in
the market.
The rate at which we were growing
was quite astonishing and exciting,
so getting a jump-start on things as
quickly as possible was vital. However,
I suppose all of these efforts have paid
off and, thankfully, we’ve enjoyed some
great success over the past decade. I’ve
always believed that customers would
keep coming back if we had a quality
offering, and we proved it time and time
again by taking care of customers’ taste
on honing our home delivery service
to make it faster and more efficient, so
that customers receive our pizza the
way it’s supposed to be savoured – hot,
fresh and cheesy.
However, we’re beginning to see the
emergence and rise of a niche lifestyle
of veganism. Some of our customers are
vegan, which is a bit of a shift; two years
ago, it was all about being gluten-free,
while five years ago, it was all about being
organic and using whole wheat.
People’s interests and lifestyles constantly
change, and we need to be able to adapt to
suit their needs. Once we realised that there
was a growing number of vegan customers,
we introduced the vegan pizza, made using
Italian 100% vegan cheese.
What were some of the most unexpected
challenges you’ve faced?
Honestly, when we started this new
venture, we didn’t expect it to take off
and resonate with people so quickly.
We needed to expand internally, which
meant a lot of focus was placed on hiring
new staff and providing proper training
in order to maximise potential and
We clocked in an admirable 8% growth in sales and 20%
in profits in Q1 2019, and we’re excited to see what the next two
quarters of 2019 as well as 2020 hold for us.
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The experienced
August 2019
buds, resulting in robust recent quarter
performances. It’s been a great journey
up until now and we can’t wait to see
what the future holds.
What are your bestselling dishes and
what makes them unique?
I think that what stands out on our menu
is definitely our range of pizzas, which are
made to perfection. They’re divine because
we make them thin, light and crispy – so
people don’t feel “heavy” or too bloated
after eating them.
Our pizzas are definitely what make
800PIZZA stand out, and that’s always
been the case. It has made our business
what it is today. When it comes to
our dessert menu, our tiramisu is the
highlight. We respect its Italian roots
and make it that way with proper
ingredients, which will never change.
Our customers thoroughly enjoy it,
which makes us happy.
How are you finding the experience
of dealing with suppliers and
sourcing ingredients?
It’s been very smooth. Over the years,
Some of our
customers are vegan,
which is a bit of a
shift; two years ago,
it was all about being
gluten-free, while
five years ago, it
was all about being
organic and using
whole wheat.
we’ve built an excellent relationship
with our suppliers, and enjoy mutual
trust. Everyone works well together
and it helps get things done. We always
settle our invoices within 30 days, and
without any delays. We’re very particular
and systematic in the way we do things,
ensuring that no one faces unnecessary
tension or issues.
What do you think is the key to
leading an F&B business to success in
the region?
There’s no “key” as such, but my advice
would be to watch your rent, which can
have a major impact on your revenue.
Remaining authentic and giving customers
good quality products is the only way to
maintain a regular inflow, and keep them
coming back for more.
I believe that consistency and quality
go a long way. At the end of the day,
the customer is King in our industry. I
also believe that, in present day, having
a variety of dishes on the menu is
crucial because there are people with
different lifestyle choices, so catering
to them and making them feel included
is very important.
What’s next for 800PIZZA?
We aim to expand throughout the
region and go beyond as well. We’re
slowly achieving our goal since
successfully opening six branches in the
last twelve years. I’m even more excited
for what awaits the F&B industry,
especially with Expo 2020 around the
corner. We’re geared up and ready to
take on new challenges and experiences.
We clocked in an admirable 8 percent
growth in sales and 20 percent in profits
in Q1 2019, and we’re excited to see
what the next two quarters of 2019 as
well as 2020 hold for us. We’re looking
to build and expand our portfolio by
partnering with investors who are a
strategic fit and are open to franchising
and investment opportunities.
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The Experienced
August 2019
Page 52
What's Cooking
August 2019
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Zero Gravity Executive Chef Dwarika Bhatt’s cooking may be out of this world, but it’s his down-to-
earth approach to the kitchen that’s got everyone talking
Stellar Cuisine
What's cooking
August 2019
Please share bits and pieces of your
career journey and background with us.
I was born and raised in the Himalayan
Valley and received my Hotel
Management degree from IHM Pusa
New Delhi, where I was selected to be
part of the pre-opening team at Madinat
Jumeirah Dubai. I worked at fine dining
restaurant Napa, and the chefs there
have taught me so much.
Moving on, I got another learning
opportunity at the Shangri-La Muscat,
in their fine dining restaurant Sultanah,
where I really got to experiment. Then,
I came back to Dubai and started
working for Le Méridien Mina Seyahi’s
all-day dining restaurant Waves and the
seafood-focused The Dhow. After Le
Méridien, one of my chefs recommended
me to Grand Hyatt Muscat as a Sous
Chef in Mokha Café.
In 2010, they called me to join fine
dining seafood restaurant Pier Chic
in Madinat Jumeirah. The year after, I
began handling Pisces, which was then
recognised as Best Seafood Restaurant
by Time Out Dubai. A year later, I got
the opportunity to handle multiple
outlets at Souk Madinat Jumeirah.
In 2013, I was asked to become part
of Zero Gravity and I’ve been with them
ever since, always trying to put a smile
on diners’ faces.
What’s your cooking style and how do
you incorporate food trends into the mix?
My cooking style is modern, always
keeping authentic flavours in mind. I
prefer the freshness and simplicity of
the dish, while adding some modern
techniques to prepare it. I study new
trends, particularly those that contribute
to overall health, and incorporate them
into my menus.
Are you more of a cookbook chef or do
you enjoy experimenting more?
I enjoy experimenting on a daily basis.
Of course, I also try to stay up to
date through books, social media and
feedback from guests and colleagues.
What are the hottest dishes on your
menu right now?
Bluefin tuna carpaccio with Atlantic crab
and lobster tian and our ever-popular
Wagyu beef burger.
How has Zero Gravity’s location helped
you with inspiration and what type of
diners do you cook for?
I’m lucky to have joined join Zero
Gravity, as it has helped me a lot in
terms of learning and experimenting. It’s
not just a restaurant, but also a beach
club and nightlife venue, and offers
many sub-brands with different themes,
which is reflected on cuisine.
During peak seasons, we can serve
over 1,000 a la carte covers every day
at our restaurant, terrace, garden, pool
and beach. We have many residents
and tourists visiting the venue day
to night. Our hugely popular pool
and beach brunches on Fridays and
Saturdays serve up to 2,000 guests
and, for international DJ events, we
set up a food village with live cooking
counters. It’s very important to me
that – despite these big numbers –
there’s no compromise on food quality,
consistency, presentation and service.
What can we expect from Chef Bhatt in
the coming year?
You can expect a more nutritious, health-
oriented menu balancing authentic
flavours and organic ingredients.
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54
Supplier watch
August 2019
Supplying the market with aesthetically designed doors, Hörmann is behind some of The Bvlgari
Resort Dubai’s newest sets. Darius Khanloo, director, Middle East and Africa at Hörmann, explains
what goes into making an entrance
The doors to luxury:
Hörmann
Middle East
Please tell us more about
Hörmann Doors.
We, as part of the Hörmann Group,
established our subsidiary in the
UAE and are responsible for the
entire Middle East and Africa region.
Starting in 1935, the company rapidly
expanded geographically. All doors and
operator components are developed
and manufactured by Hörmann as
per the highest standards. Thanks
to excellent technical solutions and
uncompromising quality assurance, our
customers receive a ten-year warranty
on all of our products.
What makes your products a good fit
for luxury resorts such at The Bvlgari
Resort Dubai?
Today, hotels are looking for individuality
and the highest standards of safety.
Not only are our doors known for their
aesthetics, but they’re also top of the
range when it comes to fire safety. These
features make our products perfect for
luxury hotels.
We provided The Bvlgari Resort
Dubai with modern and elegant
high-quality doors, in addition to
ET 500 garage doors for mansions
and residences. We also supplied
SPU F42 industrial sectional doors
for penthouse parking, loading bay
entrances and buildings.
How do you maintain individuality without
sacrificing on quality and standards?
The best way to maintain individuality
without affecting quality and standards
is optimising the company’s production
through industrial modernisation. Having the
best available technology is clearly a necessity
to successfully compete in today’s market.
Today’s resorts seek individuality in
designs, energy efficiency, safety and
security. To provide our products to a
luxury chain like The Bvlgari Resort
Dubai, which offers the ultimate
experience in opulent living, is a
significant achievement.
What’s in the pipeline for Hörmann?
The Middle East and Africa is a key market
for us, and we’re committed to expanding
our presence. Last year, we celebrated the
company’s ten years of operations in the
Middle East with the opening of a new
4,800 square metre production line in
the Jebel Ali Free Zone. With a capacity
to produce 35,000 doors a year, the new
facility will redefine Hörmann’s operations
in the region. It enables us to customise
doors for regional customers promptly.
On the product front, we’re focused
on innovation and sustainability.
Therefore, the company has obtained
over 70 percent of its required energy
from green sources and will continue to
increase this percentage. We also offer
products for sustainable construction
and are investing in a clean future with
innovative combined heating and power
stations at many Hörmann factories. These
measures substantially help reduce our
carbon dioxide emissions and increase
environmental awareness.
hoermann.ae
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Chanel Venter, Magnify’s managing director and founder, talks about her company’s modern
approach to mystery shopping and how it can help hotels and F&B businesses stay relevant in
today’s competitive market.
Success is no mystery:
Magnify
What’s Magnify and what services do
you offer?
Magnify is a UAE-based company
specialising in the hospitality sector,
offering tailored mystery shopping services
to restaurants, cafés, bars and hotels.
We help you measure your customer
experience in a proactive manner, ensuring
you’re able to create consistently superior
experiences through intentional feedback
and improvement. Our aim is to help
you stay in touch with today’s modern
spenders’ evolving expectations, in order
to adapt and thrive in a market with
increasing competition.
Why is this service so important for the
hospitality and F&B industries?
We all know that competition is on the
rise in the UAE, and especially Dubai,
with the city quickly becoming the largest
conglomerate of luxury hotels in the world.
This means that the pressure to ensure
that every person who walks through your
door has the best experience possible has
increased – otherwise, they could just go
next door.
Mystery shopping enables you to be
proactive in assessing your customers’
experience, highlighting areas of
improvement so that you can take action
before your real customer arrives. It
enables you to get a sense of what your
average customer might go through and
any reoccurring shortfalls you may have,
hence helping you achieve consistent
service delivery.
Consistency is key, you have to get
it right every single time and be able to
deliver for your customers no matter what.
This creates value, which in turn creates
trust – and this creates loyalty.
What sets you apart from your
competitors?
At Magnify, all we do is mystery shopping
within the hospitality industry in specific,
and so we’re the experts. Our services and
reporting are 100 percent customisable to
suit your needs, with targeted assessors and
action-orientated reporting that helps you
focus on what matters.
We have a team of high-quality, modern
Assessors that represent a range of
demographics to ensure diverse perspectives
and represent a big portion of the modern
spender. We have experienced hoteliers,
culinary and restaurant professionals, as
well as your actual customers.
Additionally, our reports are created with
operations in mind: easy to understand and
action-orientated, highlighting key takeaways
and areas for improvement to have the
biggest impact on guest experience and your
bottom line. We have unique features such
as the Impact Score and Emotional Metre
to ensure a holistic approach with valuable
insights to drive results.
How long has Magnify been operational
in the UAE for?
Magnify is fairly new to the market, having
been officially established at the beginning
of 2019. Being a small team enables us to
be dynamic and really create sustainable
relationships with all of our clients where
we can add maximum value.
magnify-co.com
Supplier watch
August 2019
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Opinion
July 2019
A monthly column by Martin Kubler, CEO, chief cook, and bottle washer of sps:affinity -
Strategic Partnership Solutions
Future Leaders
Summer in Dubai, heat and humidity
aside, means summer camps and schools
for kids. For me, it usually means a
slightly slower pace as business takes
somewhat of a summer break. This year,
however, I managed to combine both
– camps and the business slow-down,
because I was asked by a Dubai-based
university with a sizeable footprint in
our industry to facilitate summer school
for students.
I do, of course, regularly teach at
universities (just one of the many hats
I wear), but usually undergraduate and
post-graduate students – I never really saw
myself as a school teacher. Summer school
ran for five days and it was all about
“getting ready for work life.” In other
words, career planning, interview skills,
the job search, etc. The 25-student group
was made up of 10th, 11th, and 12th
graders from different schools in Dubai.
I know what I was like as a high school
student, so I approached the first day of
summer school with some trepidation – I
needn’t have worried, though – because
the students were awesome and, I felt,
much more well-behaved than I was back
then. Everyone, including myself, had a
great time.
It wasn’t only the students that learned
new things, but I, too, took away many
interesting new insights about “future
leaders”. It’s one thing to attend events
and conferences, and listen to speakers
(usually 40 years old and up) talk about
“Generation Z”, but it’s an entirely
different story to learn directly from youth.
What did I learn? Firstly, they’re
motivated and want to achieve. Secondly,
they want to do so on their own terms.
Most of the students were expats, but
virtually all of them were born in Dubai
and grew up here. They expect to start
their careers here, too. Not all of them
planned to attend university – a fair few
of them were keen to go straight into the
industry and “learn their way up”, but
were unsure as to how to go about it.
They all seemed unbothered by work/
life balance, but were keen on flexible
working arrangements and “real” results.
Digitally native, they all knew that the
future for virtually any career would be
heavily influenced by everything online
and, of course, data.
I think it’s time that we, as an industry,
started looking at home-grown talent and
gave some thought to apprenticeship-style
working and learning arrangements. We
have the hotels and restaurants as well
as the education providers, so it’s time to
bring both sides together.
I spent the first two and a half years
of my career as an apprentice in a luxury
hotel back home, attending school one
or two days per week while working. I
learned a lot and enjoyed seeing practice
and theory coming together.
Dubai’s expat population is no longer
as transient as it used to be and, at the
same time, more and more Emiratis
are considering the private sector for
careers. As my father always used to say:
“there’s no need for everyone to go to
university straight after school” (though
I did end up going to university after
my apprenticeship). It’ll be great to see
home-grown talent starting their careers
in Dubai, then going on to work in hotels
across the globe.
Many of the students I had the pleasure
of teaching over the week-long course
certainly had the skills and eagerness to
do just that.
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Hotel & Catering NEWS ME
57
Bruno Trenchard, senior manager and Vaughan Sears, senior consultant, strategic advisory
at Hotels & Hospitality believe that Dubai’s growing mid-market hotel segment will prove
crucial to the emirate’s tourism ambitions
A Mid-Segment Surge
The UAE remains as a prime
destination, not only regionally, but also
internationally, for an increasingly diverse
pool of travellers. Home to some of the
most opulent properties in the world,
Dubai was, until recently, synonymous
with luxury travel.
However, the Government has been
working hard to diversify its tourism
sector to ensure that the country has
something to offer every single traveller
– regardless of budget. Currently, the
sector contributes over AED 161 billion
to the national GDP. With an ever-
evolving offering of unique attractions
in Dubai and other emirates, driven by a
strategic approach to tourism, the emirate
continues to adapt and overcome global
economic challenges.
Even though Dubai still excels with its
well-known seaside luxury properties,
the country can now add cultural
and adrenaline-fueled experiences to
its repertoire of touristic offerings.
Additionally, as the country continues
to develop into a global business hub,
the UAE is quickly establishing itself as
a home to some of the most prestigious
events globally; the arrival of Expo 2020
will further cement this reputation.
The UAE’s pipeline of new hotels,
whether it’s luxury, mid-market or budget,
is testament to the Government’s efforts
to create a world-class travel destination
that’s open to everyone. The number of
hotel rooms in Dubai rose to 118,039
(including hotel apartments) in the first
quarter of 2019, according to the latest
data released by Dubai’s Department of
Tourism and Commerce Marketing, which
is an increase of 8 percent compared to the
same period last year.
The share of hotels in the mid-scale
segment remains relatively constant, yet
the portion of internationally branded
mid-scale properties is increasing, adding
to the quality of the offering and visibility
of the segment for international travellers.
This trend is evident across other markets
too, as millennial travellers place an
increased focus on experiences over
excessive spending.
Dubai is certainly capitalising on
evolving consumer patterns by investing
heavily in its mid-market segment –
recognising the importance of combining
quality assurance with value for money
- in addition to its growing leisure and
entertainment infrastructure. This means
that the emirate is now experiencing an
influx of new travellers, either from new
markets such as East Asia, or different
backgrounds from traditional source
markets such as Europe.
This is not to say that Dubai has
abandoned its luxury segment – far
from it. The emirate’s ability to ensure
consistently high tourism figures is
testament to its adaptability and forward
thinking. Luxury hotels continue to
maintain a strong position in the market
with high occupancy rates.
Meanwhile, the city is also cementing
its position as one of the world’s leading
MICE destinations, with Dubai World Trade
Centre figures revealing that the hub hosted
3.43 million delegates – a new record in
its history – with a visitation growth of 4
percent year-on-year in 2018 thanks to 363
MICE and business events taking place.
Due to its accessible location and
growing importance as a regional business
hub, an increasing number of travellers are
visiting Dubai for business purposes. The
development of the mid-market offering
in the emirate comes as a positive trend as
companies from the region become more
conscious of their travel budgets.
The UAE’s strength lies in its ability to
continue to diversify in line with changing
market conditions and evolving consumer
trends. Ongoing efforts by the Government
to attract first-time and repeat visitors by
investing heavily in the nation’s leisure and
entertainment infrastructure are proof to
this commitment.
Opinion
July 2019
Bruno Trenchard, senior
manager, Hotels & Hospitality
Vaughan Sears, senior
consultant, strategic advisory at
Hotels & Hospitality
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Hotel & Catering NEWS ME
www.hotelnewsme.com
58
Quick Look: Rational’s
VarioCookingCenter
When it’s rush hour in the kitchen,
everything has to move quickly – including
cleaning. As soon as the casserole is done,
a quick interim clean is due, and then it’s
onto the production of dessert. On the menu
today: rice pudding. It’s of great benefit if
nothing sticks to the pan and everything is
clean again in just a few minutes.
Milk dishes are considered favourites,
especially for younger guests, but that’s not
the case for the kitchen staff. First, they need
to make sure that nothings sticks or boils
over, and then it’s the matter of cleaning the
pot or boiler.
This is where multifunctional
cooking appliances such as the Rational
VarioCookingCenter show their
strength. “To understand the benefits
of the technology, you need to take a
look inside the appliance,” says Adrien
Masson, operative product management
VarioCookingCenter director, EMEA.
“The patented VarioBoost heating system
quickly distributes heat over the pan base
and evenly onto the food. On the command
of the built-in cooking intelligence, the
system withdraws the heat at the appropriate
time to prevent sticking and boiling over,
which in turn means the pan remains much
cleaner,” he adds.
According to Rational Middle East, the
consumption of water and chemicals is up to
Products
August 2019
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(Specialised in 5* Hotel Sector)
Since 1995
15 times lower as a result, in comparison to
conventional appliances such as tilting fryers
or boiling pans.
Back to the rice pudding example.
Here too, Masson explains: “In our
VarioCookingCenter 311, you can cook 120
litres of rice pudding with no supervision.
Then, for the clean, you need ten litres of
water, around ten millilitres of rinsing agent
and four minutes of your working time.”
In addition to saving on resources,
Rational also guarantees simpler handling as
the VarioCookingCenter has an integrated
water drain, and so the dirty water goes
directly into the drains. There’s no need for
a floor drain.
Page 59
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Page 60