Hotel & Catering, December 2021
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DECEMBER 2021 | HOTELNEWSME.COM
Hotel&Catering
NEWS Middle East
A LL T H E L AT E S T F R O M T H E M I D D LE E A S T
H O S P I TA L I T Y I N D U S T RY
THE SPECIALITY
FOOD FESTIVAL
LEARN ABOUT THE WORLD’S
6TH LARGEST FOOD SUPPLIER
MEET THE GM
TAMARA SALHA,
GENERAL MANAGER
AT CROWNE PLAZA
DUBAI MARINA
THE BUSINESS
OF HOTEL BRANDING
AN EXCLUSIVE WITH
A GLOBAL BRAND LEADER
AWARDS
2021
ALL
IN
with Accor
A SPECTACULAR NIGHT
WITH THE BEST OF THE BEST
FROM THE INDUSTRY
LEADERS
INF&B
GROUP CHIEF COMMERCIAL
OFFICER OF ACCOR,
PATRICK MENDES, AND HIS
IMEA (INDIA, MIDDLE EAST,
AFRICA & TURKEY) TEAM,
WANTS THE WORLD TO KNOW
THAT ACCOR IS BACK AND
STRONGER THAN EVER
Page 2
Always by your side
to offer your guests an extra star
Whatever happens
the #1 destination for premium entertainment
''en français''
Page 3
IN THIS ISSUE
ALL IN WITH
ACCOR
COVER FEATURE
PATRICK MENDES
The Group Chief Commercial
Officer of Accor and his IMEA
(India, Middle East, Africa &
Turkey) team, wants the world
to know that Accor is back and
stronger than ever
16
F&B FOCUS
TRENDS SHAPING
THE FUTURE OF THE
FOOD AND NUTRITION
INDUSTRY
A report by Euromonitor
International
18
MOVERS & SHAKERS
PUSHING THE
BOUNDARIES OF
SUSTAINABLE VEGAN
FOOD
IMAD ATWI,
Founder of Yumi
24
THE EXPERIENCED
MEET THE MEAT
MASTER
MUHAMMAD IQBAL,
Chef at FireLake Grill House
Restaurant Radisson Dubai
26
EXCEPTIONAL GASTRONOMY
MORE ABOUT
“SALUMIST”
What does it mean
to be a Salumist?
27
IN THE MIX
LATIN AMERICA’S
MOST RENOWNED
MIXOLOGIST’S INSIDE-
OUT-BAR CONCEPT
TATO GIOVANNONI,
Sucre Co-Founder & Mixologist
38
SUPPLIER STORIES
THE ITALIAN TRADE
AGENCY AT THE
SPECIALITY FOOD
FESTIVAL
His Excellency Nicola Lener,
Ambassador of Italy to the
UAE; Carlo Ferro, President
of the Italian Trade Agency;
Amedeo Scarpa, Italian Trade
Commissioner to the UAE
39
ONE ON ONE
THE FESTIVE SEASON
AND BEYOND
TIM CORDON,
Senior Area Vice President,
Middle East & Africa,
Radisson Hotel Group
42
MEET THE GM
A BETTER-THAN-
EXPECTED 2021 AT THE
CROWNE PLAZA DUBAI
MARINA HOTEL
Meet Tamara Salha, General
Manager at Crowne Plaza
Dubai Marina
44
MEET THE BIG
WINNERS OF THE
NIGHT
HOSPITALITY’S CRÈME
DE LA CRÈME
Leaders in f&b awards 2021
28
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HOTELNEWSME.COM | DECEMBER 2021
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DECEMBER 2021 | HOTELNEWSME.COM
CREAMY,
fresh,
DELIGHT
Page 5
5
HOTELNEWSME.COM | DECEMBER 2021
RASPBERRY PAVLOVA
by Claire Heitzler
INGREDIENTS
Meringue
100g egg whites
100g sugar
100g icing sugar
Vanilla Chantilly
250g european cream 35%
25g sugar
1/2 vanilla pod
To finish
1 lime
500g raspberries
20g sugar
USING FRENCH CREAM
"French dairy cream brings lightness to all my preparations, it is smooth,
foamy and it enhances the other ingredients in my recipes"
PROCEDURE
Meringue
1. Beat the egg whites
until stiff and gradually
whisk in the sugar. Then
add the icing sugar with
a maryse. Pipe meringue
into a flower shape and
cook it for 10 min at 100
degrees, then for 1 hour
at 80 degrees.
Vanilla Chantilly
2. Cut the vanilla pod in
two and peel it in the
cream. Gradually whisk
in the sugar.
To finish
3. Squeeze half of
the raspberries with
the sugar to obtain
a marmalade. Fill
the bottom of the
meringue flower with
marmalade. Add the
fresh raspberries and lay
a beautiful rose window
with chantilly. Peel lime
zestes on the top of the
pavlova.
APPLIANCES
Pipping bags
Whisk
Oven
The content of this media represents the author’s point of view only and is the sole
responsibility of the author. The European Commission is not responsible for any use
that may be made from the information contained herein.
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DECEMBER 2021 | HOTELNEWSME.COM
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Seymone L Moodley seymone@bncpublishing.net
CEO
Wissam Younane wissam@bncpublishing.net
DIRECTOR
Rabih Najm rabih@bncpublishing.net
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HOTELNEWSME.COM | DECEMBER 2021
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DECEMBER 2021 | HOTELNEWSME.COM
I
’ve been thinking a lot about titles
recently. And much of these thoughts
were inspired by the recent F&B Leaders
Awards that took place right here in
Dubai. Specifically, what they mean and
how much weight they carry. The thing about
titles is that you must fight to get them, and
once you have them, you must fight to keep
them. So, it’s really a never-ending activity. I
guess it all depends on how much these titles
mean to you, and of all the titles we have
(wife, husband, mother, father, daughter,
journalist, chef, entrepreneur), which ones
are worth fighting for!
What I saw during the awards was genuine
passion and fortitude. Everyone in the room
was fighting to earn and keep their place in
the industry, fighting by working hard, being
creative and bold, and honouring their title
as a leader in this sector. It’s not enough to
have the title, and it’s not enough to do the
job that the title requires. To be exceptional,
one must earn and re-earn that title.
In this issue, we introduce you to 2021’s F&B
Leaders, explore Accor’s latest eye candy on
the palm, and analyse the hospitality trends
that we saw this year. There has been a lot of
disruption and investment into the future
of food, and while the pandemic might have
fast-tracked the need for a better way forward,
we have certainly started thinking about what
we eat and how we eat long before COVID-19.
Trends like Mindful Eating and Food as
Medicine, Plant-based Eating and Alternative
Proteins, and From Farm to Fork concepts
are not new, but it has certainly gained
momentum, as the concern for our health grew
over these last 2 years. By now, we should all be
more conscious of where our food comes from
today and where it’s going to come from in the
future.
And of course, we are a few weeks away from
2022; I don’t know about you, but I stopped
making plans for the new year when the world
as we knew it took a turn we didn’t see coming.
During this time, we witnessed inspiring
commitment and strength from the travel,
tourism, and hospitality industry in this
region, and despite the impact they faced -
they managed to gain new perspectives and
embrace and implement changes. So, as we
move towards a new year, I hope we continue
to pay attention, stay prepared, and learn to be
flexible and adaptive to whatever might come
our way.
I hope you enjoy it.
Tasting Victory
SEYMONE L MOODLEY
EDITOR-IN-CHIEF
seymone@bncpublishing.net
EDITOR’S NOTE
HCNME
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HOTELNEWSME.COM | DECEMBER 2021
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DECEMBER 2021 | HOTELNEWSME.COM
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HOTELNEWSME.COM | DECEMBER 2021
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DECEMBER 2021 | HOTELNEWSME.COM
NEWS & APPOINTMENTS
HCNME
UAE’S FIRST EVER FOOD DELIVERY FROM THE SKY
NIKKI BEACH RESORT & SPA DUBAI APPOINTS
COVI LARXE AS DIRECTOR OF SALES AND
MARKETING
Deliveroo is no stranger to
making sure your favourite
food gets to your door, and
to celebrate the launch of
Impossible™ Foods in the UAE,
the platform has taken their
delivery game to new heights -
quite literally.
Plant based foods are no longer
just a fleeting trend in the UAE,
they have become increasingly
popular amongst UAE residents.
Just last month, Deliveroo UK
reported a 105% annual increase
in plant-based orders with other
markets following suit. To mark
the highly anticipated arrival of
Impossible™ Foods into the UAE,
Deliveroo and their much-loved
long-term home-grown partner,
Pickl, came together to execute
the ultimate delivery.
The stunt sees a Deliveroo rider
executing the food delivery at the
famous SkyDive Dubai. Fully kitted
out and strapped to Deliveroo’s
iconic rider bag, the skydiver
jumps out of a plane at 5,000 feet
to deliver the Impossible Burger
by Pickl to none other than the
#BeastoftheMiddleEast Walid Yari,
making this the UAE’s first ever
adrenaline-packed skydive food
delivery.
Coming into the team, Covi
will be applying her industry
knowledge to an area of
hospitality she has been looking
to explore, lifestyle-focused
resorts. Covi was drawn to
how the brand brings a unique
offering, providing guests with
a space to hide and a space to
shine. The combination of the
serene Nikki Beach Resort & Spa
Dubai paired with one of the most
popular beach clubs in the Middle
East, and in the world, allows
guests the unique opportunity to
migrate between different levels
of entertainment and energy and
enjoy the best of both worlds, a
narrative which Covi is passionate
about continuing to tell.
Beginning her career in London,
England, with Marriott, Covi
travelled via The Ritz Carlton
and Sofitel in Bahrain to the UAE
where she calls home. Now in
Dubai, she most recently held a
Director of Sales and Marketing
role within the Accor group. Her
impressive portfolio of five-star
hotel chains has enabled her
to manage clients effectively
and she now has a strong
understanding of what it means
to be agile when it comes to
stakeholder requirements and
expectations.
The Ritz-Carlton, Dubai International
Financial Centre (DIFC) is pleased to
announce the appointment of Zakia Kazi as
the new Associate Director of Marketing and
Public Relations.
Zakia’s roots in the sphere of Marketing
and Public Relations dates back to 2006 in
her native India, where she joined The Taj
Group of Hotels. She perfected her craft in
increasingly responsible roles with luxury
hotel brands like The Oberoi Hotels and
Shangri-La Hotels and Resorts and was
the pre-opening Public Relations Manager
at the Shangri-La Hotel Mumbai, before
expanding her professional horizons in the
UAE.
In the interim, her association with
regional and international brands (Rotana,
Accor, Hyatt, and Marriott) in key Marketing
and PR leadership roles, has further
diversified her portfolio of experience.
Adding to her accolades, Zakia recently
won a coveted spot as one of the Power25
Marketers in Middle East and Africa.
In her role Zakia will focus on creating
strategic marketing and PR campaigns to
reinforce The Ritz Carlton DIFC’s position as
the leading luxury business Hotel in Dubai.
THE RITZ-CARLTON DUBAI
INTERNATIONAL FINANCIAL
CENTRE HAS A NEW MARKETING
DIRECTOR
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HOTELNEWSME.COM | DECEMBER 2021
The Red Sea Development Company
(TRSDC), the developer behind the
world’s most ambitious regenerative
tourism project, has announced the
signing of nine hotel management
agreements with international hotel
brands to operate resorts in the first
phase of development at The Red Sea
Project.
The agreements were unveiled
on Day 2 of the Future Investment
Initiative (FII) 2021, with the collection
of hospitality brands set to operate nine
of the 16 properties currently under
development in the first phase and
collectively feature more than 1,700
hotel keys of the total 3000 planned for
Phase One.
These include EDITION Hotels and St
Regis Hotels & Resorts, part of Marriott
International; Fairmont Hotel & Resorts,
Raffles Hotels & Resorts and SLS Hotels
& Residences, part of global hospitality
group Accor; Grand Hyatt, part of Hyatt
Hotels Corporation; Intercontinental
Hotels & Resorts and Six Senses, part
of IHG Hotels & Resorts; and Jumeirah
Hotels & Resorts, a global luxury
hospitality company.
“Saudi Arabia is accelerating its
development of a new tourism
offering in the Kingdom, fuelled by the
ambitious Vision 2030 program. We
are proud to unveil our collection of
unique and diverse hospitality brands
that cater to this growing market
and underpin our commitment to
creating a world-leading barefoot
luxury destination which will soon
serve as a gateway to one of the last
undiscovered places on the planet,”
said John Pagano, CEO at TRSDC.
“Most importantly, such partnerships
with globally recognised and
respected brands signifies the growing
confidence in our business, our flagship
destination and in Saudi Arabia as a
tourism destination.”
The announcement underscores
TRSDC’s investment potential as
Saudi Arabia continues its economic
diversification in line with Vision 2030.
By 2030, The Red Sea Project expects
to host one million visitors annually,
capped in line with its sustainability
ambitions, creating upwards of 70,000
new jobs and contributing SAR 22
billion (USD 5.3 billion) to the nation’s
GDP once fully operational.
WORLD’S MOST AMBITIOUS REGENERATIVE TOURISM PROJECT SIGNS RENOWNED
INTERNATIONAL HOTEL BRANDS
NEWS & APPOINTMENTS
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DECEMBER 2021 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
Internationally acclaimed restaurant
SUSHISAMBA, in partnership with
Sunset Hospitality Group, opens its
first-ever Middle East location in
Dubai. Located on the 51st floor of
Palm Tower, SUSHISAMBA Dubai
will merge dynamic interiors with
unrivalled hospitality and mouth-
watering signature fare to create
an unforgettable dining experience
that has become a hallmark of the
brand. Known for its unique blend
of Japanese, Brazilian and Peruvian
culture, and cuisine as well as its
passion for music, art and design, the
highly anticipated Dubai restaurant
will represent the globally acclaimed
brand’s latest international location,
bringing with it a new, elevated
SUSHISAMBA experience inspired by
the refined glamour of Dubai.
SUSHISAMBA Dubai will offer
unobstructed, 360-degree views of
the Palm Jumeirah coastline, the
Arabian Gulf, Ain Dubai, and the Dubai
skyline. Home to some of Dubai’s
most luxurious hotels and resorts,
sophisticated malls, striking beaches,
and premium residences, Palm
Jumeirah is widely recognised for being
one of the most exclusive addresses in
the world. The opening of SUSHISAMBA
Dubai, the highest restaurant on
the Palm Jumeirah, coincides with
the iconic man-made island’s 20th
anniversary, marking the arrival of an
exclusive new era of dining in Dubai.
“Dubai is one of the most
sophisticated cosmopolitan cities in
the world,” says Chef Moon Kyung
Soo, Culinary Director of SUSHISAMBA
Dubai. “It is a unique melting pot of
cultures and traditions, and we have
used this inspiration, along with the
city’s inherent penchant for glamour
to create a SUSHISAMBA location that
was as refined and dynamic as Dubai.
SUSHISAMBA Dubai will be an iconic
experiential dining destination that
will cater to the elevated tastes of the
connoisseurs of Dubai.”
SUSHISAMBA Dubai’s menu will
showcase the brand’s culinary creativity
which eloquently blends Japanese,
Brazilian and Peruvian cuisines.
WORLD-ACCLAIMED
LIFESTYLE RESTAURANT
& BAR SUSHISAMBA
COMES TO THE
MIDDLE EAST
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HOTELNEWSME.COM | DECEMBER 2021
OPENINGS & LAUNCHES
Based in the heart of Downtown
Dubai, opposite the world-famous
Dubai Mall, the one-of-a-kind hotel
will showcase EDITION’s signature
blend of modern luxury and local
influence. Destined to become
Dubai’s cultural and social milieu,
the hotel will boast unique dining
experiences, exciting entertain-
ment, and world-class services and
amenities.
Designed by LW Design Group
LLC, the hotel features 275 ex-
quisite guestrooms including 45
suites. Restaurants featured at the
hotel include an Italian restaurant,
DUOMO, with an outdoor fresco
terrace; Jolie – a French restaurant
inspired by Mediterranean coastal
flavors; a poolside bar and lounge
with uninterrupted views of the
Burj Khalifa, Thia; and a speakeasy
style bar, Leon.
The hotel will also feature a spa
with three treatment rooms, a
pool, and a state-of-the-art gym.
Additionally, the property will
boast meeting rooms and a flexible
event space that can be uniquely
transformed to fit any concept or
theme.
The highly anticipated launch
of DUOMO brings classic Italian
worldliness to the epicenter
of Dubai. Upon entry, DUOMO
flaunts a vast crystal chandelier
that sits elegantly at the start of
the arch, encompassing the entire
restaurant. The immersion guests
receive takes it a step further
than your ordinary upscale Italian
restaurant, diners will not only
relish in indulgent Italian food
but also be captivated by the
immersive digital art show that
takes place on the arch.
The restaurant transports guests
into a multi-sensory realm of
sophistication and charm. Whether
it be as they peer at the dazzling
views of the Burj Khalifa or by
engulfing themselves in an interior
inspired by the Piazza Del DUOMO
in Milan.
The cuisine is influenced by the
original style found in Southern
Italian regions and the wide array
of high-quality ingredients it has
to offer. The divine combination
of different ingredients and the
delicate technique used to craft
their dishes enchants diners with a
unique twist on traditional Italian
dishes including homemade
pastas, selected meats and fish,
lots of truffle and a selection of
authentic pizzas.
THE ONE-OF-A-KIND DUOMO
LAUNCHES IN DUBAI
THE DUBAI EDITION
OPENS ITS DOORS
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DECEMBER 2021 | HOTELNEWSME.COM
F&B FOCUS
HCNME
of the Food and Nutrition Industry
Trends Shaping the Future
A report by Euromonitor International
T
his year the team of experts
at Euromonitor Internation-
al identified key themes that
are driving the most invest-
ment in the food and nutri-
tion sector. Mindful Eating and Food
as Medicine, Plant-based Eating and
Alternatives, and From Farm to Fork
tech, Origins and Security formed part
of their key findings.
The pandemic altered health trends
and it changed the way we think about
and consume food. People are doing
more homework and questioning
what they are putting inside their bod-
ies more than they did before.
Plant-based lifestyles and other meat
alternatives were always popular, but
COVID-19 increased these trends and
made the world cautious about animal
products. The transparency around
where food comes from and how it’s
handled has become vital and the
investment and innovation in the food
tech, e-commerce and food delivery
industry has created new opportuni-
ties in the ‘farm to fork’ journey.
Below are the key findings from
Euromonitor International’s latest
report, Trends Shaping the Future of
the Food and Nutrition Industry.
MINDFUL EATING AND FOOD AS MEDI-
CINE
Lines between food and supplements
blur as functionality becomes a prior-
ity for consumers, particularly in areas
like immune support, gut health, and
mood management. Ingredients and
nutritional properties are also under
scrutiny as more consumers look
for trendy ingredients and govern-
ments remain concerned about public
health.
Immunity and gut health
A strong consumer desire for immu-
nity-boosting food and drinks has in-
spired product innovation. The trend
is increasingly moving from probiot-
ics towards the addition of prebiotics
and a growing field of interest with
ongoing research is the gut-brain axis,
which suggests a happy gut leads to a
happy mood
Food for the body and mind
Addressing emotional and mental
wellbeing through mood manage-
ment, stress relief and sleep aids has
become a key trend in the food and
nutrition space. Companies have
started exploring different ways to
position their products in this space.
Functional food targeting beauty and
beyond
Another emerging trend gaining
traction is functional food with a
beauty positioning. More consum-
ers are taking an interest in products
that promise to deliver beauty from
within, creating opportunities in ed-
ible beauty.
Clean label and minimal processing
Growing consumer demand for sim-
ple and recognisable ingredients with
health credentials is driving product
innovation. More companies are
re-engineering product formulas to
include less ingredients and remove
or replace artificial ones with more
natural options.
Digital wellness and personalisation
Innovative technologies are empow-
ering consumers to take control of
their own health goals. Various apps
and online services are helping con-
sumers to manage their weight, food
intolerances and preferences (more
plant-based, less processed, etc.). The
demand for microbiome and DNA
testing is also growing, creating more
opportunities for personalised nutri-
tion.
The rise of special diets
Lifestyle diets such as keto, paleo or
low-carb have seen a surge in recent
years, spurring product innova-
tion and resulting in a wave of new
product launches. While only 9% of
global consumers indicate they follow
a strict low or no carbohydrate diet
in 2021, 38% say that they eat less
carbohydrates to lose weight, accord-
ing to Euromonitor’s 2021 Voice of
the Consumer: Health and Nutrition
survey.
PLANT-BASED EATING AND ALTERNA-
TIVE PROTEINS
Consumers are seeking more sustain-
able and ethical animal products and
alternatives. Health concerns are
also driving growth in plant-based
substitutes, whilst developments in
lab-grown food have the potential to
reshape food production.
Meat analogues have developed
rapidly over recent years, with a new
generation moving beyond the veggie
burgers of the past. New ingredients
and production methods have allowed
producers to emulate the taste, tex-
ture and even the cooking experience
to a greater degree than ever before.
Dairy alternatives - In certain re-
spects, dairy alternatives are consid-
erably ahead of their meat-imitating
counterparts, as consumers already
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HOTELNEWSME.COM | DECEMBER 2021
EUROMONITOR INTERNATIONAL
have a range of products
they can choose from.
This, combined with
a growing number of
consumers concerned
with the dairy industry’s
environmental impact
believe that dairy causes
digestive or other health
issues, non-dairy milk
continues to increase in
popularity.
Cell-based meat
and more - While the
prospect of cell-based
meat (lab-grown or cul-
tured meat) for human
consumption moved
beyond the realms of
science fiction with the
first lab-grown burger in
2013, it was December
2020 when this became
a reality, when Singa-
pore approved Eat Just’s
lab-grown chicken for
sale in restaurants and
subsequently delivery.
From Farm to Fork
As food origins and
sourcing become more
important to consum-
ers and governments,
supply chain invest-
ments are making the
concept of farm to fork
possible. Innovations in
traceability, automation,
vertical farming, and
e-commerce are creating
exciting new frontiers in
food provenance.
Food security - Pan-
demic-driven shocks
to the global food trade
in 2020 were a stark
reminder of food secu-
rity challenges for many
countries that are heav-
ily reliant on imports.
As such, recent policies
have turned to investing,
promoting, and fostering
more domestic produc-
tion, but it is important
to note these concerns
are not limited to emerg-
ing markets. The United
Arab Emirates and
Singapore, for instance,
are limited by geogra-
phy. They are investing
heavily in agri-tech and
promoting local produc-
tion.
Sustainability - Prod-
uct origin stories are
at the heart of sustain-
ability. Consumers
choosing sustainably
produced brands are
buying into the ethical or
environmental purposes
espoused by that prod-
uct. Claims like organic,
fair trade, free range,
charitable support or
locally sourced all refer
to specific elements of a
product’s origins.
Back-to-local - Locally
sourced food has been
on-trend for years. Peo-
ple choose local offerings
to limit food miles,
support local economies
and connect with their
local identity, heritage,
and culture. During the
pandemic, consumers
turned to local products
to ensure safety, trans-
parency, and consistent
supplies amidst stockpil-
ing and high out-of-stock
rates. The pandemic also
spurred a wave of inter-
est in home gardening
and food production.
Direct-to-consumer
- Direct-to-consumer
(DTC) e-commerce plat-
forms play a pivotal role
in the evolution of food
tech and origin trends
by shortening the supply
chain. DTC models allow
shoppers to buy directly
from the producer, cre-
ating more transparency
and trust.
Hyperlocal deliv-
ery - Delivery has also
experienced a pandem-
ic-fuelled boom in in-
vestment. In this space,
speed has become a top
priority for consum-
ers. Preferences among
younger shoppers are
evolving to favour fulfil-
ment speed over more
traditional concerns
regarding free delivery
or returns.
Digital traceability -
As the pandemic drove
e-commerce on the
consumer side, food
manufacturers invested
in supply chain digitisa-
tion. Facing labour force
disruptions, supply
chain instabilities and
shopper concerns with
food safety, companies
are investing in prepara-
tion for a future defined
by automation, digital
traceability and tech-
driven supply chains.
Digital traceability has
also become increas-
ingly possible, as costs
of radio-frequency
identification, artificial
intelligence and block-
chain technologies come
down.
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DECEMBER 2021 | HOTELNEWSME.COM
Y
umi launched in July 2021 and already
they are redefining and pushing the
boundaries of sustainable vegan food.
They are on a mission, to make delicious
plant-based food more widely accessible
and to rethink the relationship between people and
food.
How many orders do you do in one day on average?
We opened our doors to the world (or the proximity of our JLT
dark kitchen) in July. A lot of learnings. A lot of data. A lot of
integrations. A lot of coffee. A lot of debates and decisions. But
most importantly, a lot of drive and heart. We started with 3-5
orders per day, and let’s just say we’ve been growing quite stead-
ily, we haven’t reached the magic number we had in mind, but
we have more than 10x’ed our daily orders. We have an increas-
ing number of repeat customers, and have an overwhelming
positive review from vegans, and more importantly, non-vegans
alike. We have outgrown our JLT kitchen space and expanding
to business bay.
What are the current vegan trends you are seeing
in the market?
I see four key trends defining the vegan market globally:
MOVERS AND SHAKERS
HCNME
PUSHING THE BOUNDARIES
OF SUSTAINABLE VEGAN FOOD
Dubai-based brand, Yumi wants people to
rethink their relationship with food, meat,
and animal by-products
IMAD ATWI
FOUNDER OF YUMI
Page 19
19
HOTELNEWSME.COM | DECEMBER 2021
IMAD ATWI | YUMI
• Rise of vegan meals to slow carbon emis-
sions and climate change.
• While vegan beef and dairy alternatives
have been flooding the markets; there is a
growing surge for vegan chicken, fish, and egg
alternatives.
• Restaurants and kitchens are incorporating
more vegan dishes in their menus to cater for
increasing demand.
• Rise of cultured meat will play an interest-
ing role in accelerating the adoption of meat
alternatives, including vegan options.
Currently what is your most loved
Vegan dish?
They’re all our favourite creations, but to
name some of my current favourites: The
Roulade, the Katsu burger, the Lasagne, the
Zucchini wrap, and the chocolate Ganache.
Something for anytime of the day.
What are your aspirations for the
brand?
We have humble beginnings; however, we
want to be the go-to inclusive plant-based
brand.
We have growth aspirations in the consumer,
businesses, and government/NGO space.
From online delivery to meal plans and
subscription services. We want to disrupt
current business models and change the
stigma of plant-based food in the region. We
want people to feel that they have upgraded
once they switch to plant-based food, not
compromised, from an experience, taste,
sense, and health. It’s a challenge we’ve taken
on since day 1 and continue to live by it.
Is veganism just a trend or will it
grow in this region?
The trend is here to stay. We have seen
an increase supply of vegan meals and
food products over the past years. And the
trajectory is accelerating across consum-
ers, businesses, and governments. People
around the region are becoming more health
conscious and aware of the impact of their
food choices on the environment and health,
they are slowly, but surely increasing their
plant-based meal uptake. Businesses are
prioritising wellness of employees, as well as
pressure to reduce their carbon footprint and
improve their positioning on ESG. Thus, we
see more plant-based wellness retreats, more
vegan choices in corporate events and dining
areas. Governments and global agencies
are more and more concerned about food
security (especially when it comes to feeding
the next billion), rising climate change,
and how to avoid the next pandemic. The
environmental and economics of meat do not
allow for that. Plant-based does. Of course,
no change is easy or instant. But it’s coming,
sooner or later. And as we say at Yumi - the
best is yet to come.
“We want
people to feel
that they have
upgraded once
they switch to
plant-based
food, not
compromised.”
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DECEMBER 2021 | HOTELNEWSME.COM
MAKING DELICIOUS POSSIBLE
HCNME
Can you give us a glimpse of
your career journey so far?
I started my career in a famous
restaurant in Karachi Pakistan.
Today, I have been working
in Karachi Darbar for the last
MUHAMMAD WASEEM
A PAKISTANI NATIONAL, WASEEM HAS MORE THAN 10 YEARS
OF CULINARY EXPERIENCE, TEN OF WHICH ARE IN THE UAE.
HEAD CHEF
10 years as the Head Chef. I
specialise in Indian, Pakistani,
Chinese, and Mughlai dishes.
What’s your favourite dish
to eat and why?
I prefer to eat typical sub-
continental dishes because
that suits my diet.
What are you cooking up
today? Tell us more about
the dish.
Today I am making one of
the bestselling dishes in the
Karachi Darbar Restaurant,
Butter Chicken with Nestlé
Cream.
As a chef, what are the top
ingredients and products
you’re using these days?
Nestlé Cream, different sauces
and mix masala.
What are some of the most
recent important food trends
you can tell us about?
Butter Chicken, Chicken 65,
Mutton Rogan Josh, Chicken
Tikka Masala and Chicken
Lollypop.
What would you advise
suppliers and foodservice
professionals who are
looking to offer their best
to the market and meet
demand?
I’d say we need to focus on
making our best dishes, look out
for market trends and work on
our food presentation.
“I’d say we need to
focus on making our
best dishes, look out
for market trends
and work on our
food presentation.”
Page 21
21
HOTELNEWSME.COM | DECEMBER 2021
FIND OUT MORE
ABOUT US HERE:
PROTEIN ITEMS
• 1 kg Boneless Chicken
DAIRY
• 500 g Butter
VEGETABLES
• 500 g Tomato
• 500 g Onion
• 500 g Ginger
• 500 g Garlic
DRY STORE
• Long Cardamom
• Turmeric Powder
• Chinese salt
• Sugar
• Coriander Powder
• Cinnamon Stick and Powder
• Regular Salt
• 2 cans Nestlé® Cream
INGREDIENTS
BUTTER CHICKEN
Page 22
22
DECEMBER 2021 | HOTELNEWSME.COM
MAKING DELICIOUS POSSIBLE
HCNME
PAUL HAGE
A LEBANESE NATIONAL, HAGE HAS 27 YEARS OF CULINARY
EXPERIENCE, EIGHTEEN OF WHICH ARE IN THE UAE.
CHEF-RESTAURATEUR
Can you give us a glimpse
of your career journey so
far?
I was born in the kitchen, as
my father and mother were
both chefs.
What’s your favourite dish
to eat and why?
All kinds of curries, it feels like
a symphony in my month.
What are you cooking up
today? Tell us more about
the dish.
Chicken roulade, charcoal,
young vegetables with a herb
sauce.
As a chef, what are the top
ingredients and products
you’re using these days?
Fresh herbs, cream, crushed
pepper, and butter.
What are some of the
most recent important
food trends you can tell us
about?
No matter what the trend is, if
we are using fresh ingredients
and respecting the products,
for me this is a non-stop trend.
What would you advise
suppliers and foodservice
professionals who are
looking to offer their best
to the market and meet
demand?
Keep the products fresh and
maintain the temperatures.
“No matter what the
trend is, if we are
using fresh
ingredients and
respecting the
products, for me this
is a non-stop trend.”
Page 23
23
HOTELNEWSME.COM | DECEMBER 2021
FIND OUT MORE
ABOUT US HERE:
PROTEIN ITEMS
• 220 kg Boneless Chicken
DAIRY
• 50 g Butter
• 40 g Cream
• 1 Egg
VEGETABLE
• 20 g Fresh Oregano
• 30 g Young Zucchini
• 30 g Young Carrots
• 120 g Potato
• 20 g Young Squash
DRY STORE
• 20 g Charcoal Leeks
• 5 g Dry Rose Leaves
• Nestlé® Demi-Glace Powder
INGREDIENTS
CHICKEN ROULADE, CHARCOAL, YOUNG VEGETABLES
WITH A HERB SAUCE
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DECEMBER 2021 | HOTELNEWSME.COM
W
hen I asked Chef Iqbal if
he could guess how many
steaks he has cooked up in
this lifetime, he said he has
cooked at least 400,000
steaks since his love for the
grill began decades ago. My
only response to that is, pro Level achieved!
Chef Iqbal’s love for steaks & meats started back
in 1984 when he started working in hotels as a pot
washer. Being young and free spirited he was glad
to be working as this job kept him out of mischief.
Whilst at work, the sight of chefs in white mov-
ing around swiftly, conjuring aromas that really
impressed him, motivated him towards acquiring
that same skill. It is then that he decided he wanted
to be a chef that he is today. After training for a few
years, he got a chance to work at the JW Marriott
Deira in Dubai, this opportunity propelled his
skills further. From learning how to handle meats,
to knowing how to tell them apart, and differenti-
ate and understand the textures and quality of
each cut, this is this where his fascination and pas-
sion for meat began.
In 1995 the JW Steakhouse opened at the JW
Marriott. The executive chef at the time was very
impressed by a young Chef Iqbal and asked him if
he would like to work in the steakhouse. Without
any hesitation he jumped at the offer. Sure, there
was an element of luck and good timing, but his
interest and enthusiasm to grow in this specialised
field was clearly undeniable.
THE EXPERIENCED
HCNME
Meet
THE MEAT
MASTER
MUHAMMAD IQBAL
CHEF AT FIRELAKE GRILL
HOUSE RESTAURANT
RADISSON DUBAI
“GONE ARE THE DAYS WHEN CHEFS
WERE HIDING BEHIND CLOSED
DOORS IN THE KITCHEN. NOW CHEFS
ARE THE ATTRACTION, THEY ARE
THE SHOW.”
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HOTELNEWSME.COM | DECEMBER 2021
“To get the best cuts and quality for
my restaurant I learnt how to build
good relationships with suppliers.”
He also learnt to understand by the
colour of the meat whether it is a good
cut or not. “An important feature
when cooking a steak that many don’t
know is that you should leave the
meat to rest for about 5 minutes so
that it brings the best of the flavour
out and lets the blood seep through
the meat. Often people make the mis-
take of cutting the steak right away off
the grill or pan which results in blood
oozing out.”
Chef Iqbal is not just a master at
meat he is also a well-respected and
loved mentor to younger chefs in
this realm. “Gone are the days when
chefs were hiding behind closed doors
in the kitchen. Now chefs are the
attraction, they are the show.” Chef
Iqbal always tells his younger chefs
to be patient and driven. The more
you work with passion the more your
skills will develop. Your hands and
mind will synchronise automatically,
and you will be at one with the food
that you serve. You will know when
something is cooked to perfection, he
says. Another important point he says
is never to be ashamed to ask a ques-
tion and to never question the chef’s
authority. “Respect everyone in the
kitchen, and no matter what position
you hold, never stop learning and be-
ing curious.”
“For our new menu here at FireLake
Grill House Restaurant Radisson
Dubai DAMAC Hills we will have new
cuts available and in different sizes of
250g, 350g etc. I would always
recommend the ribeye, which is my
personal favourite, because It is so
delicious and full of flavour and it has
a different texture,” says Chef Iqbal.
And when asked how he prefers his
steaks prepared, he would always opt
for a medium-to-medium rare.
MUHAMMAD IQBAL | RADISSON DUBAI
“The first and important skill
to learn was butchery and the
understanding of the textures
and the quality of the meats
and how to handle meats,
“says Chef Iqbal the absolute
meat expert. At the JW Steak-
house, which in its days, was
arguably THE steakhouse in
town, he had the opportunity
to work with different cuts
from all over the world includ-
ing USA, South Africa, Canada,
Australia etc.
During his time at the fa-
mous JW Steakhouse in Deira,
he was chosen to be a senior
Chef to guide the Kitchen
team at FireLake Grill House
at Radisson Dubai DAMAC
Hills. Many admirers and ex-
customers of his from over the
years flocked to FireLake Grill
to savour his art like skills. Be-
cause of the appreciation and
recognition of his skills, and
the mentoring of the young
kitchen team, he was awarded
the “Team Member of August”
award, where his poster now
hangs in a frame along the cor-
ridors of the hotel.
Chef Iqbal explained that
with beef there are special
certifications based on the
criteria of the breed (e.g.
Certified Angus Beef, Certi-
fied Hereford Beef), the origin
(Kobe Beef) or the way the
cattle’s are treated, fed or
slaughtered (organic, grass-
fed or halal). Due to his experi-
ence over the years, he has
the unique ability of getting
a good idea of the quality and
taste of the meat just by look-
ing at. His experience has also
taught him how to touch and
prod a cut to know how ready
they are for guest requests.
“I never have to poke a steak
with a thermometer to gauge
its readiness,” he adds.
“I would always recommend
the ribeye, which is my
personal favourite, because
It is so delicious and full of
flavour and it has a different
texture.”
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DECEMBER 2021 | HOTELNEWSME.COM
More about “Salumist”
EXCEPTIONAL GASTRONOMY
HCNME
What does it mean to be a Salumist?
A
salumist is an expert in creating high-quality
gourmet sausages and charcuterie. It is a mas-
ter who can distinguish the subtle notes and
intricacies of flavour in a sausage with a highly
trained palette. People worldwide appreciate
the value of human craftsmanship, and that has never
been more relevant than in the creation of food.
Where did this love for sausage making come
from?
Since my childhood, I have always been a fan of sau-
sages, and during my travels around the world, I would
seek out specialty sausage shops to sample and unravel
the secrets behind their sausage making methods. With
travel came the understanding of how food is intrinsi-
cally linked to one’s culture.
As my love for sausages continued to grow, I decided
to take action and build a Deli & Eatery that would pro-
vide high quality, local, halal sausages and charcuterie
to the public. It is my goal to bring the unassuming sau-
sage to the center stage with my own authentic recipes.
How can sausage be gourmet (we often think
hotdogs when we hear sausage)?
Like cheese, sausages have countless types and flavours.
The well-known hotdog is only one type of sausage out
of hundreds. It was originally brought from German
Immigrants to the USA and enveloped into American
culture. With the enormous American influence on me-
dia, hotdogs were widely accepted as the standard go-to
food item in festivals, events, and movies which led to
worldwide recognition.
Hotdogs are commercially more profitable for pro-
ducers, retailers, and F&B outlets as well as cheaper for
the customer. The production of hotdogs is also cheaper
and less time consuming, they have a much longer
shelf life compared to fresh sausages thanks to their
preservatives.
Our own in-house made gourmet sausages are created
without any preservatives, artificial flavours, artificial
colourants, MSG’s, soy or wheat products. Our sau-
sages are proudly 100% halal, made with quality meat
sourced from the free-range USA and Australian pro-
ducers and hand-crafted in our very own Sausage Lab.
How to know when a sausage is full of goodness
and when it’s not?
Each element of a sausage from look, to taste, and even
touch will speak volumes about its quality.
The first clue would be the visual aspect of a sausage,
in which the various ratios of meat vs fat encased in a
sausage is apparent.
The second clue would be through your 1st bite, where
you can immediately distinguish the quality of the
sausage casing and whether it is strong enough to hold
the flavours and juices of the sausage after cooking or
grilling.
The final clue would be through the taste of the qual-
ity of meats used to create the sausages.
How are you “Re-establishing the connection
between food and heritage”? Why is this
important?
Our primary daily concern in everyday life is to feed
ourselves, this is an undeniable fact.
In the distant past, one had to put in great efforts to
create a single meal, from the backbreaking harvest to
handcrafted meals, each recipe was carefully created
not only to sustain oneself but to also enjoy the hard
earned food.
In these modern times, we have lost the appreciation
for handmade food when presented with ready made
meals. The effort and toil of traditional cooking meth-
ods have been eclipsed by the ease of machinery.
We at Sausage Fabrique do our best to recreate the art
and history of handmade high-quality sausages from
the highest quality ingredients. Our goal in essence is to
preserve human values.
Today, industrialization and commercialism have
exterminated cultures, values and ethics that revolve
around food and that is why it is important to rebuild
the connection between our food and our heritage.
AMR RAHMAN
SALUMIST & OWNER OF SAUSAGE FABRIQUE
Page 27
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HOTELNEWSME.COM | DECEMBER 2021
most renowned mixologist’s
inside-out-bar concept
Latin America’s
In this article, we will be hearing from latin america’s most
renowned mixologist, Tato Giovannoni.
Tato joined sucre in 2001 in Buenos Aires as head bartender.
20 Years later, he partnered up with Chef Fernando Trocca,
Founder of sucre, to open their first and second outpost sucre
in London and Dubai.
To have his bartenders connect with his customers, he start-
ed the ‘inside-out-bar’ idea where customers and bartenders
are joined together in one space instead of being separated by
a bar. Tato rose to fame as he gained popularity in Argentina
through his exceptional relationship with people visiting his
bar. And in 2020, he was named Bartender’s Bartender by the
World’s 50 Best Bars 2020.
Tell us more about your upcoming restaurant SUCRE in
Dubai?
Opening SUCRE in Dubai is a very big thing for us. Even though
SUCRE is a Latin American restaurant, it is not a steak house so
it’s going to be a bit different to what people are familiar with.
We will definitely have a wooden grill, and empanadas, however,
South American cuisine is much more than that which we are
planning on introducing.
Explain the revolutionary “inside out” bar concept?
The Bar set up at Abajo in London has to do with the concept of
the bar, a bar that is inspired in the come back to democracy in
Argentina but particularly in Buenos Aires. The colours you see
are inspired by this era; our drinks represent the freedom of the
city after so many years of darkness. We were looking to do the
same with the bar so we decided to turn it around and give more
freedom to people to look at each other while at the same time
have an open space where we all can move around and not be
inside a cube, separated by a wall. This represents the freedom
that Buenos Aires gained since the 80’s.
What does it take to make the World’s Top 50 Best Bars
list?
To be honest I don’t think that you need anything but the
normal things. You need to be focused on trying to give joy, hap-
piness, and the best quality that you can to your staff and to your
guests. I think being on this list helps a lot but at the same time
there’s millions of bars in the world that might not be listed but
bring hospitality to the highest level. With Floreria Atlántico
being listed for many years we always try to sustain that same
passion and constant improvement. People can see the effort
you put in to do your best for your guests to have the greatest
moment.
How do you build and maintain a successful bar?
With Floreria Atlántico we were not trying to build anything
besides a Bar that tells the story about Argentina. I believe we
did this very well, and people understood our concept.
After 30 years in this industry there’s lots of things that you
gain in experience and learn from many Maestros in the art of
hospitality. The key is to know that you can always do better,
and that the secret behind it is that we need to be able to achieve
happiness through the joy of our guests.
IN THE MIX
TATO GIOVANNONI
SUCRE CO-FOUNDER & MIXOLOGIST
Page 28
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DECEMBER 2021 | HOTELNEWSME.COM
COVER STORY
HCNME
PATRICK MENDES
THE GROUP CHIEF COMMERCIAL OFFICER OF ACCOR
and his IMEA (India, Middle East, Africa & Turkey) team,
wants the world to know that Accor is back and stronger
than ever
BY SEYMONE L MOODLEY | PHOTOGRAPHY FAROOQ SALIK
ALL IN
with Accor
W
e are back” is the first
thing that Group Chief
Commercial Officer of
Accor, Patrick Mendes,
wants the world to
know, and after sitting
down with three of the
top executives from
this hospitality giant,
you will soon see that
they never left.
After a very long pause, the hospitality
industry has and continues to pick up,
and in the UAE more so than others,
largely due to the global events currently
taking place in the country.
And Accor is running full speed ahead,
not just with the reopening of almost all
its operations but with new properties
opening roughly every day all over the
world.
Patrick Mendes, the company’s Group
Chief Commercial Officer, along with
his team at Accor navigated through the
crisis and applied key learnings to their
strategic approach in 2021 and beyond.
“We are opening 300 properties a year
so it’s one every day – we are opening
one property every working day, 65% of
the signings are lifestyle, premium and
luxury. And here in the Middle East even
more than that,” says Patrick.
Patrick has been with the group for
over 16 years, he’s held numerous posi-
tions throughout the organisation and
championed many of its successes.
Months after the pandemic brought the
world to its knees, in November 2020,
he stepped into his new role and took
charge of sales, marketing, distribution,
and loyalty across Accor’s brands.
“There are a few things that we can
continue from covid, I have never been
so close to my teams, we connected every
week because of the virtual aspects– we
will keep this hybrid model.
RAFFLES DUBAI AND AYMAN GHARIB | IMAGES COURTESY: ACCOR GROUP
Page 29
29
HOTELNEWSME.COM | DECEMBER 2021
“THE OBJECTIVE
IS CLEAR WE WANT
TO BECOME THE
LEADER IN
AUGMENTED
HOSPITALITYAND
DIVERSIFY IN ALL
SEGMENTS.”
Page 30
30
DECEMBER 2021 | HOTELNEWSME.COM
COVER STORY
HCNME
Blüthner Hall
Page 31
31
HOTELNEWSME.COM | DECEMBER 2021
ALL IN WITH ACCOR | PATRICK MENDES
I used to do a townhall where 100 people
physically showed up – now when I
do the townhall virtually I have 3,000
people joining and connecting with me.
All from hotels on big screens interact-
ing and giving feedback, which we didn’t
have in the past. We used this learning
to advance our offerings. We just an-
nounced two partnerships with Mi-
crosoft and a group called 360 to equip
our hotels with good technology that
allows companies the ability to conduct
meetings in our hotels with much more
people all over the world. During this
time, we learnt that we could improve
the quality with our teams, and we can
amplify our reach.”
Patrick also added that the crisis
helped us gain humanity again. Every-
one was affected but in different ways,
some lost loved ones, jobs, faced severe
loneliness, etc., these situations were
discussed, and it connected people.
And not just discussed but addressed.
Another fundamental element to
how this giant stood strong was their
commitment to their people. Instead
of finding ways to reduce staff, the
ALL Heartist Fund comprising of over
EUR70 million of investment from Ac-
cor was created to support their staff and
partners during COVID-19. Chairman
and CEO, Sébastien Bazin was quoted
saying, “In light of the urgency and the
scale of the situation, we have decided to
act in an immediate and meaningful way,
in the spirit of our values and commit-
ments.”
This initiative protected Accor’s activ-
ity and allowed them to bounce back. It
provided financial assistance to ‘Heart-
ists’ (Accor employees) physically and
emotionally affected by the virus and on
a case-by-case basis, supported individu-
als who are in business with the Group,
and suffered personal financial hardship
due to the disruption.
Patrick visited the UAE to share his as-
pirations for the future and spent some
time noting the key things that make the
hospitality in this region so unique and
profitable. “First of all, the innovation,
sense of service, quality of design and
diversity of experiences in this region is
huge, of course you can see this in other
locations, but here it is concentrated and
in such a short time. When I was here
four years ago things were different, in a
short time the changes that I see now is a
huge difference. What excites me about
this region is that everything is fast, in-
novative, big, and with excellent quality.”
When I asked Patrick what he would
like to take away from his learnings
here and implement in other locations,
he said, “in this region the speed isn’t
the same anywhere else in the world.
Here there is an augmented hospitality
showcase. We need to go further and
faster like they do here. This is a good
example. You have some properties with
roughly 50% of revenue on F&B, which is
unique, usually the standard hotel does
20% -25%.”
Yigit Sezgin, Chief Commercial Officer
of Accor commented, “We decided to
stay and fight, staying strong in this
region has paid off.” And he was right, all
42 brands in over 110 countries did the
same during the pandemic and this bold
move placed the group in a very strong
position. For Accor Group all regions
are green and when Accor goes into a
market, they go ‘ALL’ in.
“WE JUST ANNOUNCED TWO PARTNERSHIPS
WITH MICROSOFT AND A GROUP CALLED
360 TO EQUIP OUR HOTELS WITH GOOD
TECHNOLOGY ”
Page 32
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DECEMBER 2021 | HOTELNEWSME.COM
COVER STORY
HCNME
“When we enter a market, this is
the kind of position we take. We are
here for good; we don’t stay for two
or three years, make money, and go
back to our headquarters. We are a
real global company and if you look
at our footprint, we are spread all
over the world. Of course, this can
be difficult when you have a global
pandemic as we had, but when things
turn around, this becomes a big
strength,” says Patrick.
Accor does more than just promote
their properties; they promote ‘the
wish to travel’ and they do this by
investing in numerous campaigns
that spread their values all over the
world. To stimulate travel Accor
recently launched a campaign called
Unveil the World. The campaign
followed elegant veils as they fell off
and revealed some of the most iconic
monuments, paintings, museums,
sunrises, sunsets and experiences, all
over the globe that was out of reach
for so long due to travel restrictions
from the pandemic.
“We are not talking about hotels, we
are not talking about our brands, we
are just talking about travel. This was
an emotional video and when you
watch it you can feel it. It makes you
feel safe to dream and safe to travel,”
Patrick added.
Accor’s campaigns are known
for their human elements, take for
instance ALL-Accor Live Limitless , a
loyalty programme designed to focus
on experiences – something that
benefitted the group during the lock
down periods. Yigit explains, “During
the pandemic we were able to pro-
mote this programme, step by step.
People where stuck in their houses
watching football – and when they
Page 33
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HOTELNEWSME.COM | DECEMBER 2021
Opposite page:
Premier Ocean Platinum
Royal Suite - Master Bedroom
Below:
Patrick Mendes, Group Chief
Commercial Officer of Accor
did, they saw our name on the player’s football shirts
and the branding in the stadiums. And it doesn’t stop
there. We are involved in the music and the entertain-
ment scene, food and beverage, we are also the spon-
sors for many big events and concerts - this allows
people to do more with us.”
The brand continues to find creative ways to benefit
their customer, like the promotion of their loyalty
programme.
Patrick commented, “We need to make sure that we
facilitate his/her journey beyond the hotel. We have
created a digital factory, from the moment you dream
about travel, book, stay, and leave the hotel, we want
to make a connection with you.”
Due to new consumer habits, Accor plans to continue
to digitise its business models and services. Another
big focus for the future is to innovate and grow all their
F&B offerings, especially in the Middle Eastern market.
“We are focused on augmented hospitality. Today
a hotel is not just a hotel with lots of rooms. We are
transforming several hotels in several cities, many
things can happen in a hotel; F&B, rooftops, spas,
cooking lessons, kid’s clubs, working spaces, you can
transform a hotel from something that was only good
for the traveller to something that is also good for its
neighbours. Dubai was a clear example of this. When
the number of international travellers were reduced,
we compensated with the domestic travellers, the con-
sumer from Dubai started using our hotels for other
things. And this is part of our strategy to diversify and
to transform our hotels.”
He went on to say that “launching ALL was a very
bold decision, to create this campaign was very dif-
ficult. We went on social media and searched what
are the key elements that people look for. You have
gastronomy, sport, travel. These were the three main
findings feeding social media. We decided to go with
sport, we signed with PSG and we positioned ourselves
with sport in the mind of the consumers. In a year and
a half, we have exceeded in putting ALL in the mapping
of big brands.
“Now we are going further to make sure that the
consumer knows that ALL is a reward programme. It’s
a booking platform that allows you to do more than
going to spend a night in a hotel room. It’s about sport,
events, tastes of London, taste of Paris, using your
points to buy flight tickets with our partners, ALL gives
you the possibilities to use all the experiences around
travel not just travel, but live, work and play. We are
trying to maximise your experience with Accor,” said
Patrick.
“WHAT EXCITES ME
ABOUT THIS REGION IS
THAT EVERYTHING IS
FAST, INNOVATIVE, BIG,
AND WITH EXCELLENT
QUALITY.”
ALL IN WITH ACCOR | PATRICK MENDES
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DECEMBER 2021 | HOTELNEWSME.COM
COVER STORY
HCNME
“I WOULD LIKE US TO BE PERCEIVED AS ONE
OF THE TOP THREE HOTELS IN THE NEXT 15
MONTHS IN THE CITY FROM A GUEST CHOICE
POINT OF VIEW. ”
Another clear goal for the company
is digital, Accor wants to make sure
that when you travel you have ALL
on your smartphone and that’s all you
need. Whether you want to explore
the world or need information on dif-
ferent locations, or you want to book
a spa, restaurant or connect with oth-
ers about their experiences. People
generally have two or three apps for
travel and Accor plans to be one of
those apps.
“I have been working in this compa-
ny for 17 years and this is the first time
I am seeing such an alignment in the
Excom level from one objective. The
objective is clear we want to become
the leader in augmented hospitality
and diversify in all segments. That’s
why you are seeing Accor acquiring
lots of companies, like Fairmont,
Raffles, Movenpick, Mama Shelter,
Paris Society in France, and high-end
luxury catering businesses.”
And among those many proper-
ties that Patrick mentioned is the
enchanting Raffles The Palm Dubai.
Located on the West Crescent of
Dubai’s iconic Palm Jumeirah Island,
the landmark resort offers Raffles’
legendary hospitality, care, and atten-
tion to detail and a fresh perspective
on Dubai’s vibrant mix of modern city
life and traditional Emirati culture.
Raffles The Palm Dubai is designed
to offer the highest levels of comfort,
with the finest European and interna-
tionally sourced furnishings and ma-
terials used throughout the property.
Each of the resort’s 389 luxurious
rooms and suites features a balcony
and terrace that provide stunning
views of the azure Arabian Gulf and
Dubai’s urban skyline. The resort’s six
Royal Villas and two Imperial villas
offer the utmost privacy and comfort
in luxuriously spacious surroundings.
Guests will be able to experience
ultimate relaxation and pampering
at the award-winning Parisian Cinq
Mondes Spa, which houses 23 treat-
ment rooms, two private spa suites
and a stellar indoor swimming pool.
The resort’s 500-metre-long private
white sandy beach will be home to a
stylish beach club concept showcasing
the very best of Mediterranean cui-
sine, alongside sophisticated enter-
tainment and much more.
To tell us more about the soul of this
exciting Accor addition we spoke to
Ayman Gharib the newly appointed
Managing Director of this resort.
A typical day for Ayman starts
around 8am on the Palm, after scan-
ning through his emails he moves
onto the most important task of the
morning, which is, guest feedback.
“Over the years I learnt one thing
in luxury - some of your most loyal
guests are the ones that have had
their issues solved with great resolu-
tion. So, we take every comment from
everywhere very seriously. We take
mis-happenings as an opportunity to
win guests for life,” Ayman adds.
And when he is not in sales, market-
ing, or department meetings, you can
find him in the lobby or making his
rounds throughout the entire hotel,
talking to guests, and ensuring that all
is running smooth.
“I started in the field as a waiter, and
I loved it. The challenges, screaming
in the kitchen, it was old school you
know and I loved it. I still remember
that if I wanted to talk to my maître d’,
I had to talk to several people before
I could have a five-minute chat with
him, that’s how it was done then. I
was also a steward for a while. It was a
tough job, but I learned how to appre-
ciate the big efforts that people make
behind the scenes and not to take
anything for granted. It was always
F&B, that was always my passionate.
And I just grew within the ranks and
that’s how I got here today.”
Ayman Gharib,
Managing Director of
Raffles The Palm Dubai
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HOTELNEWSME.COM | DECEMBER 2021
Like the rest of his colleagues at Ac-
cor, Ayman doesn’t do down-time.
His aspiration for Raffles The Palm
Dubai keeps him focused and busy. “I
would like us to be perceived as one
of the top three hotels in the next 15
months in the city from a guest choice
point of view. I would like to also be
known for being a hotel that cares for
its guests, not just by making sure that
they enjoy their stay but also mak-
ing sure that we are environmentally
conscious, we are kid friendly – family
is a big deal for us, and you see that
in all our family-focused services.
It’s very important to us that when
people hear Raffles the Palm Dubai,
key words like hyper-personalisation,
luxury, and consistency is what they
know we are all about.”
To succeed in the luxury hospitality
market a lot is required, but the basics
are that you need to have a premium
quality product, exceptional talent, a
great location, and high-end bells and
whistles. Raffles the Palm Dubai, has
all the above, and much more. “I think
what we can boost is the authenticity
of products used, the carpets we use
are made in France, our Rosa Por-
togallo marble has been personally
chosen and excavated to be used here,
all our hand carved Francesco Molon
furniture, our silk wallpaper, all the
boxes have been ticked in our hotel.
Our smallest room is 65 square me-
ters, every room has a balcony with a
view, our unique Raffles Club lounge,
outstanding F&B offers, and 24k gold
ceilings, I mean who has all this. No
one. We have a very passionate owner,
who has been involved in every detail
of this property.”
Another thing you can count on in
this luxury location, Raffles The Palm
Dubai is the privacy that Ayman
himself makes sure you will get. “I
had two cousins staying in one of our
other hotels for more than a week,
both from a royal family. This is a true
story; they left the hotel and none of
them knew that the other was here.”
Raffles The Palm Dubai has just
opened and already they have their
hands full. With so much still to come
from their F&B Offerings, and Kid’s
Edu-tainment and Wellness pro-
grammes this new location is set to
capture the hearts of travellers in the
‘palm’ of their hands.
“24K GOLD
CEILINGS,
I MEAN WHO
HAS ALL THIS.
NO ONE.”
ALL IN WITH ACCOR | PATRICK MENDES
Yigit Sezgin,
Chief Commercial Officer
of Accor
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DECEMBER 2021 | HOTELNEWSME.COM
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37
HOTELNEWSME.COM | DECEMBER 2021
sbe.com/sls-dubai
@slsdubai
A blend of lifestyle & luxury in
a timeless elegant atmosphere
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DECEMBER 2021 | HOTELNEWSME.COM
SUPPLIER STORIES
HCNME
The world’s 6th largest food supplier, Italy exported over
EUR148 Million worth of F&B products to the UAE in
the first 7 months of 2021
THE ITALIAN TRADE AGENCY AT THE
SPECIALITY FOOD FESTIVAL
Despite the challenges of the pandemic
period, Italy exported a record of EUR46
Billion worth of food and beverage in 2020,
making them the 6th largest international
food supplier.
I spoke with His Excellency Nicola Lener,
Ambassador of Italy to the UAE, about how
Italy got this title of Food Powerhouse.
“We got this title mainly because of our
traditions and partially because of our
position (geographically). We do a lot of re-
search in food, and healthy and sustainable
ingredients is at the core of what we do.”
The Italian agribusiness is the 3rd most
valuable national sector and employs 1.4
million people (6% of the national employ-
ment market), with 900 000 involved in
agriculture forestry and fishing and 473
000 working in the food industry.
This remarkable performance depends
on several characteristics that combine
tradition and modernity: the strong Italian
heritage in food cultivation and produc-
tion, its huge biodiversity, the interna-
tional awareness of the benefit of the
Mediterranean diet and the large diffusion
of sustainable, traceable, and responsible
models of consumption and production.
The Italian Trade Agency pavilion at The
Speciality Food Festival, inside the Dubai
World Trade Centre was the largest Euro-
pean pavilion at the fair, with 80 different
companies present. Italy’s top glob-
ally exported products showcased at the
festival were: olive oil, coffee, pistachios,
cheese, pasta, processed vegetables, fish,
and meat. Products include bio and Free
From, clean label and Halal, coffee, juices
and other beverages, dairy products and
ice cream, pasta, rice, cereals and pulses,
chocolates, creams, desserts, cakes, sweets
and snacks, fruits and vegetable preserves,
Extra Virgin Olive Oil, appetisers, seafood
preserves, mushrooms, truffles, sauces, and
condiments.
Amedeo Scarpa, Italian Trade Commis-
sioner to the UAE, gave me insight into
the UAE’s import activities. In 2020, the
UAE imported 190 million worth of Italian
F&B products. In the first 7 months of
this year, there was an increase by a 27.7%
of F&B export to UAE, compared to the
previous year and up by 4.3% compared
to the pre-pandemic 2019 year. The UAE
offers the best Italian eateries and fine
dining options outside of Italy, with many
Michelin- starred chefs making Dubai
their second home. Italian food producers
benefit hugely from the UAE’s strong tour-
ism, hotel, and restaurant industries and
their desire for using authentic Italian in-
gredients. “The interest in Italian products
across the world has resulted in the Italian
government increasing export targets to
an unprecedented EUR50 Billion in 2021,
and I expect a large proportion of this to be
a direct result of the strong trade relation-
ship with the UAE,” he adds.
According to Carlo Ferro, President of
the Italian Trade Agency, the UAE is
adopting the taste and dining style of Italy
more and more, making this region an
exciting and important one for the agency
in the future. And on that note Carlo leaves
us with this, “The number one ingredient
that every chef in the UAE should have
beside them at all times in the kitchen is an
excellent Italian olive oil. Quality makes
the difference.”
HIS EXCELLENCY NICOLA LENER, AMBASSADOR OF ITALY TO THE
UAE; CARLO FERRO, PRESIDENT OF THE ITALIAN TRADE AGENCY;
AMEDEO SCARPA, ITALIAN TRADE COMMISSIONER TO THE UAE.
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HOTELNEWSME.COM | DECEMBER 2021
We blinked, and the time to prepare for Turkey dinners, New
Year parties, and holidaymakers has arrived. And before we know
it, it will be time to pack away the Christmas tree, dust off the
confetti, and implement 2022’s goals and objectives.
Tim Cordon, Senior Area Vice President for the Middle East
and Africa at Radisson Hotel Group, knows all about this. Besides
the 68 hotel projects in the pipeline, Tim leads 100 hotel opera-
tions and delivers growth and profit. Holding a degree from Not-
tingham Trent University, qualified teacher status, and a British
Hospitality Hall of Fame title (2006 ‘Alpha Forum Prize–Young
Manager’ Award), Tim tells us how the hospitality industry is
preparing for this season, what he learned from 2021, and what
we can expect from the group in the New Year.
As we near the close of 2021, what are your expectations
for the last quarter?
We are glad to see that people are eager to travel again. Events
like EXPO 2020 have been a significant boost bringing footfall
into the market, offering visitors the opportunity to discover the
UAE and be part of one of the most important global events.
We have seen a significant increase in occupancy during the last
quarter. As a result, we have already achieved 2019 performance
levels in Dubai and will exceed them by the end of Q4.
We expect the increased demand to continue until the culmina-
tion of Expo 2020 Dubai in March next year. The UAE’s tourism
industry is well-positioned, and the government’s stringent safe-
ty measures and innovative marketing campaigns have played a
vital role in supporting this recovery for the hospitality industry.
What has 2021 taught you?
Safety will from now on always be a priority, and our partnership
with SGS, one of the most robust safety protocols in the hospital-
ity sector, will continue to evolve and has become part of how we
operate.
And the importance of sustainability is here to stay. Radis-
son Hotel Group launched, as the first hotel group in the world,
Carbon Negative Meetings. We will be the only hotel group that
automatically offsets the carbon footprint for every single meet-
ing and event worldwide, at no cost to delegates or organisers,
ensuring that every meeting has a positive impact on the environ-
ment.
Tell us about the unique Radisson Individuals brand?
Radisson Individuals is a new brand that we launched because of
the pandemic. It is an affiliation brand that allows independent
hotels and small chains to become part of the global Radisson
Hotel Group platform and benefit from international exposure,
while still having the freedom to maintain their unique style and
identity.
What does Radisson Hotel Group have in store for 2022?
We are committed to our ambitious five-year development plan,
which includes the mission to be recognised as one of the top
three hotel brands in the world. Radisson Hotels Group’s vision is
to be the brand of choice for owners, guests, and talent as we con-
tinue expanding our new brand architecture and strengthening
our global presence with a strong focus on the UAE and Middle
East markets.
Our plan and ambitions ensure we are top of mind to our guests,
team members, owners, and partners, especially as we continue
to expand across the region. Looking ahead our current portfolio
is expected to grow steadily in the coming years.
In the UAE, we are opening two new resort properties, Radisson
Resort Ras Al Khaimah, Marjan Island, by the end of the year and
our first property on Palm Jumeriah, Radisson Resort, in Q1
2022.
THE
FESTIVE
SEASON AND
BEYOND
TIM CORDON
SENIOR AREA VICE PRESIDENT
MIDDLE EAST & AFRICA, RADISSON HOTEL GROUP
“Looking ahead, our current portfolio
is expected to grow steadily in the
coming years.”
ONE ON ONE
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DECEMBER 2021 | HOTELNEWSME.COM
THE BUSINESS OF HOTEL BRANDING
HCNME
W
e have been using social
currency to buy and sell
for a while now, and to
get to this level where
your brand has enough
funds deposited into it
to be able to transact,
you need more than a
name and a logo. You
need a personality,
values, experience, authenticity, customer loyalty and
advocacy, and more. Your brand represents who you are,
what you believe in and how you want to be experienced
by your audience. This is true for all brands, especially
hotel brands.
We consider Mansi Vagt, the Global Brand Leader and
Vice President of Fairmont Hotels & Resorts an expert
on this subject matter. Having over 14 years of sales and
marketing experience with international luxury hos-
pitality brands, Mansi spends her time working on the
global brand strategy for the Fairmont brand worldwide
which includes over 80 hotels in 29 countries.
And when Fairmont Hotels & Resorts launched its lat-
est brand campaign, Mansi travelled with the activation
all over the world to ensure that the brand’s message was
delivered.
Before hotel branding was called hotel branding, it was
just a sense. A sense of connection as the Global Brand
Leader puts it. “I think guests have chosen to stay with
brands they feel connected to for decades, but I really think
we saw a strong surge of that in the 90’s and early 2000’s.
Hotel brands started to position themselves around person-
alities and experiences travellers were looking for. Fair-
mont is a great example of a brand that focused on sustain-
ability in the early 90s, a time when people were becoming
more aware of where and how they spent their time and
money with brands, and it is still integral to our brand to-
day. In fact, we wrote the book on it, something that is still
taught in prestigious hotelier schools like Cornell today.”
It used to be that the most important thing about estab-
lishing a hotel brand is picking a name, but today it takes
so much more than just a name. Your brand could make
MANSI VAGT, THE GLOBAL BRAND LEADER AND VICE PRESIDENT
OF FAIRMONT HOTELS & RESORTS
THE WHY AND HOW
OF HOTEL BRANDING
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HOTELNEWSME.COM | DECEMBER 2021
or break your future in
hospitality. “Hotel Brand-
ing is very important.
Whether it’s a watch, a
car, or a vacation, today
people make their pur-
chasing decisions based
on brands that align with
their values and aspira-
tions. With our new
campaign, Experience
the Grandest of Feelings,
we hope to inspire people
to start to dream about
travel again. Whether it’s
an urban landscape, a city
you’re discovering for the
first time, an incredible
national park in the Cana-
dian Rockies, or a beach
resort destination in Asia,
this campaign inspires
people to celebrate the
moments, we’ve missed
this past year and a half,”
says Mansi.
Branding is something
that is seen and felt, but
exactly how do guests
“feel” the brand of a
hotel? Mansi says, “Fair-
mont has always been
known for its iconic and
unforgettable hotels in
the heart of each destina-
tion, but more than just
the magnificent proper-
ties and awe-inspiring
landscapes, we are known
for our warm and heart-
felt service. A Fairmont
guest will always feel the
true spirit of the Fairmont
brand from the special
moments and encoun-
ters they have with our
incredible colleagues
and staff. Their engaging
service is the gateway to
sharing local cultures and
grand experiences at all
Fairmont hotels around
the world.”
When looking at hotel
trends, Mansi says that
the pandemic caused
hotel brands to focus
more on nature, the
outdoors, and explora-
tion, something that
everyone missed during
lockdowns and worldwide
restrictions. “At Fairmont
our unrivalled portfolio
of extraordinary hotels
and remarkable destina-
tion, has always offered
our guests unforgettable
escapes that have been
celebrated and cherished
by visitors for over a cen-
tury. Whether in an urban
landmark or tranquil
resort locale, Fairmont
has always assumed the
role of the gateway to
awe-spiring landscapes, as
well as protectors of the
environment.” She added
that the Experience The
Grandest of Feelings cam-
paign is meant to evoke
the feeling of breath-
ing in the crisp fresh
air, unparalleled views,
and vast landscapes.
“Fairmont’s pioneering
approach to hospitality
extends to its mission for
preserving and protect-
ing the landscapes it
calls home. 30 years ago,
Fairmont became the
first luxury hotel brand
with a comprehensive
and global sustainability
program that now forms
part of the Accor’s Planet
21 program. Safeguarding
our star-studded skies,
snow-capped mountains,
treasured forests, and be-
yond blue waters so that
they remain spectacular is
of the utmost importance
to the entire Experience
The Grandest of Feelings
platform.
TOP 5 THINGS TO CON-
SIDER WHEN CRAFTING A
HOTEL BRAND
• Know what you stand
for. What are your core
beliefs and values?
• Have a clear personal-
ity and philosophy that
guests can connect to, but
don’t try to be everything
to everyone. Who are you
as a brand?
• Define your target
demographic. Who are
your customers, and do
you understand what they
want?
• Pay attention to your
competition. Are you of-
fering something unique
to your target demo-
graphic?
• Invest in a fantastic
creative agency. And en-
sure you have a beautiful,
impactful, and clear visual
identity that immediately
resonates with your target
audience and tells them
who you are as a brand
and what type of experi-
ence they will have when
staying with you.
MANSI VAGT | FAIRMONT HOTELS & RESORTS
Mansi Vagt
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DECEMBER 2021 | HOTELNEWSME.COM
“2021 has exceeded all the
expectations we had set
ourselves at the beginning
of the year. We have been
fortunate to finally be able
to do what we are meant to
and love – welcome guests,
and our Front of House and
Heart of House teams have
tirelessly worked together
to make each guest’s stay
a memorable one.”
MEET THE GM
HCNME
How does it feel to welcome guests back to the
hotel in 2021?
There has been an invigorating recovery across the
industry. The influx of visitors that Dubai has witnessed
from the beginning of the year and especially
now in Q4 is something the world must take
note of.
How do guests feel about the recent travel
disruption?
Most of the stories are heartfelt, but I believe
the joy of finally reuniting with family and
friends is the most echoed story we hear.
How would you sum up 2021 for the
Crowne Plaza Dubai Marina hotel?
2021 has exceeded all the expectations we
had set ourselves at the beginning of the year.
We have been fortunate to finally be able to
do what we are meant to and love – welcome
guests, and our Front of House and Heart of
House teams have tirelessly worked together to
make each guest’s stay a memorable one.
AT THE CROWNE PLAZA DUBAI MARINA HOTEL
A BETTER-THAN-EXPECTED 2021
Tamara is in good spirits after a
better-than-expected 2021 at the
Crowne Plaza Dubai Marina hotel.
As Dubai looks forward to a very
busy festive season, she speaks to
us about teamwork, Expo 2020, and
James Bond.
TAMARA SALHA
GENERAL MANAGER
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HOTELNEWSME.COM | DECEMBER 2021
How has your staff pulled
together?
We have a remarkable team
that is engaged, diverse
and understands our vi-
sion and expectations. It
is heartwarming how the
team works collabora-
tively together, can adapt
to changing guest needs
and, most importantly, is
able to establish a genuine
connection with our guests,
as continuously shared by
them.
How would you charac-
terise the mood of the
city’s hospitality sector
right now?
Energetic, relentless, and
unstoppable. It has been
quite a dynamic season for
all, and Expo 2020 contrib-
utes greatly to that. You can
feel the enthusiasm and
excitement when speaking
with other stakeholders,
and I believe that will con-
tinue into 2022.
How much of a boost is
Expo to the city, and your
hotel?
Expo 2020 has contributed
to the surge in demand
during Q4, especially to
the surrounding areas of
the Expo 2020 site, such
as Marina. Since October,
demand has skyrocketed
and our occupancy level has
been consistently high. We
anticipate the same level of
business during Q1 2022.
Which Crowne Plaza
Dubai Marina hotel
feature is excelling right
now?
I can’t limit it to one. Our
location on the Marina
with direct access to the
promenade and the beach
just a short walk away, and
our beautifully appointed
rooms with fabulous views,
combined with the strength
of the Crowne Plaza brand
and a team that loves serv-
ing its guests makes for a
great experience.
Which festive offering are
you most excited about?
We’re especially excited
about the events that we
will be hosting in Lo+Cale
this festive season, from
our Home Alone themed
Christmas Day brunch, per-
fect for families and friends,
to our glamorous New
Year’s Eve James Bond ball
with live performances.
“ENERGETIC, RELENTLESS,
AND UNSTOPPABLE.
IT HAS BEEN QUITE A DYNAMIC
SEASON FOR ALL...”
TAMARA SALHA | CROWNE PLAZA DUBAI MARINA
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DECEMBER 2021 | HOTELNEWSME.COM
MEET
THE BIG WINNERS
OF THE NIGHT
The 24th of November at Sofitel The Obelisk, Dubai, was a
spectacular evening filled with the biggest names in the industry
and the most innovative and creative newbies on the food
scene. This F&B extravaganza was a night not to be missed. The
excitement pulsated through the walls of the ballroom, with
each nominee thrilled to be in attendance and eager to find
out if they won. BNC Publishing together with Hotel & Catering
NEWS Middle East, put on a show for our honoured guests as we
acknowledged and celebrated the hard work, dedication, talent,
and ingenuity that exists in the region’s F&B industry.
Wissam Younane, CEO, BNC Publishing
Page 45
45
HOTELNEWSME.COM | DECEMBER 2021 45
HOTELNEWSME.COM | DECEMBER 2021
BEVERAGE PARTNER
CATEGORY PARTNER
GOLD PARTNERS
OFFICIAL MEAT PARTNER
TECH PARTNERS
EVENT PARTNER
by
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46
DECEMBER 2021 | HOTELNEWSME.COM
MOST COMMENDED
LEADING SUSTAINABLE
RESTAURANT
ZERO GRAVITY
LEADING
SUSTAINABLE
RESTAURANT
NOBU
ATLANTIS, THE PALM
A sustainable culinary journey from farm to plate.
Nobu, Atlantis, The Palm is an innovative
Japanese-Peruvian restaurant in a chic setting
with a winning formula made from a global
culinary icon. They work with versatile ingredients
sourced locally, sustainability, and organically.
Page 47
47
HOTELNEWSME.COM | DECEMBER 2021 47
HOTELNEWSME.COM | DECEMBER 2021
RESTAURANT
HOSPITALITY’S CRÈME DE LA CRÈME
LEADING
CAFÉ
WILD & THE MOON
ALSERKAL AVENUE, DOWNTOWN DUBAI
This premium organic, casual, and quick service
café brings cool vibes to this urban jungle with a
New York inspired theme. The Wild cafes are located
in trendy areas of the cities like, Alserkal Avenue,
Downtown Dubai, Dubai International Financial
Center, and Abu Dhabi Cultural Foundation. They
go wild for plant-based, local, gluten-free, ethically
sourced, seasonal ingredients, that bring a little bit of
nature in our busy lives.
Page 48
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DECEMBER 2021 | HOTELNEWSME.COM
MOST COMMENDED
LEADING CASUAL
DINING RESTAURANT
MYTHOS
LEADING
CASUAL DINING
RESTAURANT
REFORM SOCIAL & GRILL DUBAI
THE LAKES, EMIRATES LIVING DISTRICT
This is the city’s first true gastropub and family-
friendly restaurant based on one of London’s
most vibrant venues. Located in The Lakes,
Emirates Living District, featuring a restaurant,
bar and idyllic garden and lakeside setting
with first-class British menu. The concept has
grown in the last 8 years and over the last 12
months they’ve continued to grow, despite all
challenges.
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LEADING
FUSION RESTAURANT
ASIL RESTAURANT DUBAI
RIXOS PREMIUM THE WALK,
JUMEIRAH BEACH RESIDENCE
An authentic fusion of Arabesque cuisine,
blending Turkish senses, Lebanese flavours
and Moroccan taste, presented with a twist.
All dishes are designed to be shared, providing
the opportunity for guests to savour and
sample as many as desired.
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LEADING
FINE DINING
RESTAURANT
PIERCHIC
MADINAT JUMERIAH | DUBAI, UAE
With its serene waterside setting floating above
the tranquil azure waters of the Arabian Gulf, this
restaurant sits resplendent on the UAE coastline
as the ultimate in distinctive destination dining.
Perched at the end of a private pier, the beloved
Dubai institution offers refined coastal Italian fare
inspired by the colourful and diverse cuisine of the
nation’s scenic seaside regions.
MOST COMMENDED
LEADING FINE DINING
RESTAURANT
BLEU BLANC
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RESTAURANT
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LEADING
SPORTS BAR
DHOW & ANCHOR
JUMEIRAH BEACH HOTEL
Located in Jumeirah Beach Hotel, is an
award-winning gastropub and terrace, serving
a menu of British classics with plenty of space
for live sports screenings. With panoramic
views of the Burj Al Arab, the much-loved
British gastropub offers a hearty British menu
including Fish and chips, Roast Dinner, and
Bangers.
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LEADING
NIGHTLIFE VENUE
ANTIKA
AL FATTAN CURRENCY HOUSE
DUBAI, UAE
Antika has been entertaining the region since
2016 with a sophisticated flair of live singers
and belly dancers. With oriental fusions of
Arabic dishes and continuous captivating
entertainment they will have you eager to
dance and dine your night away with them in
Beirut, Dubai or Qatar. They have a formula
complete with all the makings of a night to
remember.
MOST COMMENDED
LEADING NIGHTLIFE VENUE
ZERO GRAVITY
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RESTAURANT
HOSPITALITY’S CRÈME DE LA CRÈME
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LEADING
HOMEGROWN
RESTAURANT
CATCH22
THE BEACH, JUMEIRAH BEACH RESIDENCE
Catch22 is a unique social contemporary
eatery that serves an array of international
dishes. The menu offers something for
every guest, from burgers to sushi, delicious
breakfast and sharing options. More than just
a restaurant, it’s an experience with lots of fun
elements in store.
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LEADING
HEALTHY RESTAURANT
COMPTOIR 102
102 BEACH ROAD, JUMEIRAH
Their food is free from pretty much everything,
except flavour and style. But it’s not just about
the healthy food, it’s also about the healthy
‘vibes’. It’s a place of relaxation, and inspiration.
It’s a great place for flexitarians, with plenty of
plant-based and vegetarian dishes. Comptoir 102
has pretty much created the ‘Healthy Lifestyle’
trend and established its legitimacy as one of the
best healthy restaurants in the city offering and
promoting this type of healthy cuisine.
MOST COMMENDED
LEADING HEALTHY RESTAURANT
THE ROOST ROTISSERIE
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RESTAURANT
HOSPITALITY’S CRÈME DE LA CRÈME
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LEADING
BRUNCH CONCEPT
KOYO
INTERCONTINENTAL HOTEL
New to Dubai Marina, this brunch concept
has quickly become a favourite. Designed
around the high-energy, culinary-driven social
lives of the trendy Tokyoites, Kabuki Brunch
explores the lively, innovative scene of Japan’s
most influential underground dining and
entertainment districts.
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BEST
INTERIOR DESIGN
RUMBA CUBAN BAR & KITCHEN
THE PALM JUMEIRAH
The Best Interior Design award recognises an
impeccably designed space which reflects
everything from diner style to price point,
also ensuring a seamless workflow and highly
efficient operations. From the intricately hand-
painted murals that depict the old streets of
Havana, to the traditional entryways from
Cuban homes, Rumba Cuban Bar and Kitchen’s
interior is a sight to see.
MOST COMMENDED
BEST INTERIOR DESIGN
AL NAFOORAH
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RESTAURANT
HOSPITALITY’S CRÈME DE LA CRÈME
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DISRUPTOR OF THE YEAR
MASHROU3 TABKHA
AL BARSHA
Mashrou3 Tabkha is a home-grown restaurant taking you back to
those yearning moments of nostalgia through their daily dishes,
made with love. Mashrou3 Tabkha aims to bring back the feeling of
home thorough food made with love and compassion just like the
meals cooked by our mothers and grandmothers. Their mission is
to reintroduce flavoursome and premium ingredients.
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BEST NEWCOMER
FLOAT DUBAI
QUEEN ELIZABETH TWO | PORT RASHID
Float Dubai is a fusion of past, present, and future.
It embodies the magical old-school energy of
nightlife while delivering a unique space in the
present. Onboard Queen Elizabeth II, is a vessel
steeped in the history and culture of the past, and
deploys technologies of the future to guarantee an
experience you won’t forget.
MOST COMMENDED
BEST NEWCOMER
OFF THE WALL
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BARISTA OF THE YEAR
MAYBELLE SAN PEDRO
CROWNE PLAZA DUBAI MARINA
Known for her good coffee in Dubai Marina,
which hotel guests come specifically to taste.
Maybelle has been able to boost the operational
sales through promotions and new creations
on the menu and has strong supplier ties in the
Dubai market.
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PEOPLE
HOSPITALITY’S CRÈME DE LA CRÈME
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BARTENDER OF THE YEAR
GRÉGOIRE SCHNERB
COYA RESTAURANTS
Known as ‘The Cocktail Butcher’, Grégoire
is one of the most iconic and much-loved
characters in the UAE’s bartending scene. This
year he also played a key part in the opening of
COYA Mykonos, travelling to Greece to work
with and develop the team of the new branch,
and helping to increase its popularity.
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PASTRY CHEF OF THE YEAR
AKSHAY BATRA
SOFITEL DUBAI THE PALM
Akshay’s 15-year culinary journey began from
Mumbai, India where he was born and raised,
and where he acquired his bachelor’s degree.
He is filled with passion and creativity and puts
his vision into action through various successful
initiatives and projects within his first nine
months at Sofitel Dubai The Palm.
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PEOPLE
HOSPITALITY’S CRÈME DE LA CRÈME
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CHEF OF THE YEAR
RUSSELL IMPIAZZI
SOFITEL DUBAI THE OBELISK
Russell aims to inspire and connect people
through great food, and to create a sustainable
and ethical food and beverage culture in
the city. As Executive Chef, he successfully
manages a team of 80 chefs across five dining
outlets and ten banquet facilities.
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RESTAURANT MANAGER & GENERAL MANAGER
OF THE YEAR
JEAN-MARC PETRUS
TWIGGY BY LA CANTINE
Twiggy by La Cantine, opened during a challenging
time in 2021 and Jean-Marc made good on their
goals to stand out as the place that could succeed
“on the other side of the creek”. He believes in
his people and is passionate about training and
developing the future of the industry.
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PEOPLE
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BEST RESTAURANT TEAM
OF THE YEAR
COYA’S TEAM
COYA DUBAI
COYA’s team has retained its passion and
commitment during the challenging times
of the pandemic, quickly adapting to social
distancing requirements, re-working the menu
and its offerings and launching a delivery
service.
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F&B MARKETER OF THE YEAR
NICOLA WALSH
JUMEIRAH RESTAURANTS
Nicola has more than 23 years of hospitality
experience. In her role as Senior Director of F&B
Marketing at Jumeirah Group she oversees the
brand positioning, strategy, and promotion of
the group’s growing portfolio of more than 85
award-winning food and beverages venues.
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PEOPLE
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LEADING F&B DIRECTOR
GIACOMO PUNTEL
ANANTARA THE PALM DUBAI RESORT
Giacomo has over 26 years of experience.
He was inspired by his passion for wines and
food from the start of his career, his style
demonstrates an emphasis and focus on
ensuring his team and his customers are always
satisfied.
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F&B ENTREPRENEUR
OF THE YEAR
ZIAD KAMEL
COUQLEY FRENCH BISTRO & BAR
Ziad is not just the owner of Couqley French
Bistro & Bar, he also serves as a managing
director of the company and oversees its daily
operations. From the conceptualisation of the
establishment along with his 2 best friends he
has always been hands-on ensuring that his
vision of providing a friendly neighbourhood
bistro is realised.
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F&B HEAVYWEIGHT
NAIM MAADAD
GATES HOSPITALITY
With over 38 years in hospitality across Australia, Asia, and the
Middle East in various senior management roles, Naim has
launched and operated some of the world’s best Hotels, Resorts,
Spas, and Lifestyle Food and Beverage Concepts. His career has
exposed him to some of the best properties around the world
and he has been fortunate to partake and orchestrate several
amazing openings and operations.
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LEADING
FOODTECH COMPANY
CHATFOOD
ChatFood is the leading e-commerce solution
for F&B businesses in the UAE. Founded in Dubai,
over the last 18 months, they helped more than
5000 restaurants and food businesses drive more
than AED100 million of sales without having to pay
commissions to aggregators.
LEADER IN
FOODSERVICE INNOVATION
DELIVERECT
Founded in 2018, they have been offering a POS automation
system which connects restaurants to delivery platforms in-
cluding Talabat, Zomato, Jahez, and Deliveroo. They have a
deep understanding of the food and hospitality industry and
an ongoing commitment to thrive within the industry.
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LEADING
CLOUD KITCHEN
KITCH-IN
Kitch-In is an integrated food-technology platform that is
revolutionising home-delivery and hotel in-room dining.
And the first and only F&B platform that has the capacity and
technology to effectively monitor quality control across the
entire ecosystem.
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R
ecent months brought us news of the latest
UAE visa reforms. Golden visas aside, we now
have green visas and a host of other residency-
related initiatives, which open new possibilities
to attract and retain talent.
Recruitment for our industries in Dubai al-
ways had its challenges – the costs and time requirements
of recruiting from abroad perhaps being one of the biggest
ones. Reading through the latest residency initiatives, it
is clear that the focus is on retaining talent in the country,
but – if you read a little between the lines – it’s also obvious
that “creating talent” in the country is seen as very desir-
able (and not just regarding the very important aspect of
Emiratisation).
Green visa holders do not have to be attached to a specific
employer and can sponsor their sons until they’re 25. Add
to that the other changes for visas for students above the
age of 15 who want to work and you have a welcome matu-
ration of the local labour market. Even better, the new
laws, which will come into effect in February 2022, also
finally properly define and regulate part-time and tempo-
rary work, both of which are great for our industries.
I currently personally know two young expats who, after
finishing school in Dubai, chose not to go on to university,
but decided to start working in Dubai – one in hotels, the
other one in another, related, industry – there must be
many more. If you laugh at the (admittedly low) number, I
suggest you ask a few Dubai “old-timers” how many such
people there were in say, 2004 or 2010. The answer is
probably even fewer if any at all.
In other words, Dubai’s growing up – the city always had
a knack for taking the best from abroad and tweaking it, so
it fits the region. Take, for example, Dubai International
Financial Centre and its related legal frameworks. If you
look at countries abroad, you’ll find that in many, there is a
wide range of what school leavers do. A good percentage, of
course, does go on to study, either locally or abroad. Others
take a gap year or start an apprenticeship. My own home
country of Germany has done very well with its appren-
ticeship scheme, which is well established and run.
Looking then at the latest residency changes and latest
trends, should we start preparing for “apprentice-style”
employees in Dubai? I think, it is time to consider this se-
riously. If, say, a 16-year-old student can work part-time in
a hotel or a restaurant, we would do well to make sure that
he or she learns the tools of the trade so that, once school’s
over, we might gain a fully trained full-time employee.
The larger companies in our industries often already
have elevator-style programs in place, but these are geared
towards university graduates. What we’re looking at here
is City & Guilds-style training programs, structured,
layered, flexible, and KHDA certified, which will allow all
of us to start developing and, hopefully, retaining talent lo-
cally. Dubai already has several great hospitality universi-
ties and academic institutions including the Dubai College
of Tourism. It’s time then for employers and academic in-
stitutions to cooperate more and, perhaps, come up with a
“Dubai Apprenticeship” scheme, which would offer young
people an alternative way into our industries.
I remember the owner of the family-owned luxury hotel
in Munich I did my apprenticeship in many moons ago,
telling us on our last day that an apprenticeship in his
hotel is “a very long key that opens many doors”. I firmly
believe that a suitably structured and certified apprentice-
ship in a hotel or restaurant in Dubai could prove to be an
equally long key for our local school leavers, whether
expats or Emiratis, reflect positively on Dubai as a
knowledge/talent hub, and help us turn the country into
an exporter of qualified professionals in our industry
rather than an importer.
Get ready for (more)
home-made talent
Turning the UAE into
an exporter of qualified
professionals rather than
an importer
“I firmly believe that a suitably
structured and certified apprenticeship
in a hotel or restaurant in Dubai could
prove to be an equally long key for our
local school leavers.”
POINT OF VIEW
HCNME
MARTIN KUBLER
CHIEF SLOTH AT THE GLUTTONOUS SLOTH,
HORECA CONSULTING WITH ATTITUDE
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