Hotel & Catering, February 2020
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All the latest from the Middle East hospitality industry
February 2020
P28 - Gulfood 2020 set to revolutionise the food and beverage industry
Bidfood Middle East CEO Hisham Aljamil on the foodservice
giant’s unstoppable business growth
Ahead of the Game
Taste the
Future
All about
GulfHost 2020
Vida Hotels and
Resorts’ GM on a
homegrown brand,
with a global feel
Living
the brand
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www.hotelnewsme.com
February 2020
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Hotel & Catering NEWS ME
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Contents
Features
On the web
18
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
February 2020 // Issue #020
News
Further Afield
Event Preview
Chain of
the month
08
26
28
40
News
Bidfood UAE launches coffee
range, Dubai Tourism reveals
holiday homes guidelines
EVENT PREVIEW
GulfHost
COVER STORY
Bifood UAE
FURTHER AFIELD
The Land of Milk
EVENT PREVIEW
Gulfood 2020
GM Interview
Vida Hotels & Resorts
08 //
17 //
18 //
26 //
28 //
40 //
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CHAIN FOCUS
IHG
MARKETPLACE
Chocolate
PRODUCTS
The Latest
EVENT PREVIEW
ATM
WHAT’S COOKING?
Seagrill Bistro
MOVERS & SHAKERS
Priviliee
REVIEW
44 //
48 //
50 //
52 //
54 //
56 //
58 //
Contents
February 2020 // Issue #020
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
Features
Page 5
Y O U R R E L I A B L E
P A R T N E R
FRESH FRUITS & VEGETABLES
+971 4 3208889
info@nrtcgroup.com
www.nrtcgroup.com
Al Aweer Fruit & Vegetable market Dubai-UAE
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February 2020
Editor's letter
here’s no doubt, these
are exciting times in
the UAE. I’ve been talk-
ing about how lucky we
were to be here, at this
moment in time, but while working
on this issue, I really felt the magni-
tude of what was coming.
Gulfood 2020 is almost here, and
with it some of the biggest industry
players from every corner of the globe
coming together to connect, discuss
opportunities and transform the
industry for years to come. Accord-
ing to the Department of Economic
Development (DED), Dubai reached
almost 12,000 restaurants in 2018.
We saw a 10% increase from the year
before and restaurant numbers are
expected to grow at 8% into 2020.
The expected influx of tourists from
Expo 2020 will support this growing
market, however, industry giants such
as JLL believe that in order to ensure
growth, a strong tenant mix, a well
thought-out strategy and the right
quantum of spaces will all be key fac-
tors for a development to be successful.
Also coming in 2020 is GulfHost,
an event of Gulfood, promising more
than 2,500 brands, a showcase of
8,000 products across six core sec-
tors, and 25,000 buyers to the global
centre for international hospitality
trade. That’s a lot of decision-making,
and plenty of astronomical happen-
ings of massive impact, too.
As we approach Expo 2020, there
will be plenty of commentary from
the heart of the hospitality and F&B
industries on trends, expectations and
more. While it’s crucial to keep an
open mind, we also need to remem-
ber to stick to the positive side of the
wave, not out of blind optimism, but
due to the fact that the numbers are
already proving how incredible the
success the event is going to bring to
the market is going to be – and we just
can’t wait to witness it all.
The pursuit of authentic and unique
eating and drinking experiences will
be largely seen among MEA consum-
ers, as they become more influenced
by global trends. Consumer foodser-
vice value in MEA is expected to reach
$70 billion by 2020, with growth rates
hovering between 3% and 5% during
the forecast period, says Euromonitor
International.
2020 is looking very creative so far,
and for industries that revolve around
this notion, we couldn’t have asked
for a better way for the hard work to
finally pay off. See you in March!
Regards,
Dina
A note from
the editor
D i n a M a a t y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Contributors
Ahmed Alkhedr
Afshan Jamal
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Farook Al Saliq
Marketing Executive
Aaron Joshua Sinamban
Aj@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
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Hotel & Catering News ME contact
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All rights reserved © 2014.
Opinions expressed are solely those of the
contributors.
Hotel & Catering News ME and all subsidiary
publications in the MENA region are officially li-
censed exclusively to BNC Publishing in the MENA
region by Hotel & Catering News ME.
No part of this magazine may be reproduced
or transmitted in any form or by any means
without written permission of the publisher.
Printed by UPP
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News
January 2020
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
Bidfood
UAE
announced
today the launch of Black +
White Coffee Co, its new pri-
vate label of specialty-quality
coffee exclusively for the food-
service channel.
The Black + White Coffee
Co-branded products are de-
signed ‘to deliver the very best
coffee experience at a reason-
able price’. The launch comes
as Bidfood UAE’s answer to
the rising awareness among
consumers on the origins and
Bidfood UAE launches exclusive range of specialty
coffee for foodservice
intricacies of coffee production.
“The UAE has increasingly
become a nation of coffee lov-
ers and consumers simply ex-
pect a great cup of coffee, any-
time, anywhere,” says Bidfood
UAE’s
Beverage
Marketing
Manager Jad Asaad.
“Quality of taste is at the
heart of the Black + White
Coffee Co range – we want to
enable our customers to stay
ahead of the competition with
unrivalled product quality. We
wanted to bring something dif-
ferent to the market that is of
great quality but also of great
price; we have introduced three
blends: Orion, Night Sky and
Single Origin.”
According to Bidfood UAE,
the range is carefully selected
using the finest beans for a
full-bodied and smooth fin-
ish, including the Fairtrade
and single-origin options. The
packaging is designed to en-
sure that the coffee beans stay
fresh and of highest quality, all
the while being presented in a
contemporary packaging that
looks great stacked on display
shelves and behind counters in
coffee shops.
A full complement of sup-
port materials are available for
foodservice outlets that choose
to carry the Black + White
Coffee Co brand, including
branded cups, mugs, t-shirts,
aprons, caps, as well as a range
of equipment to suit.
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Expansion
Tourism
News
January 2020
Hilton expects to quadruple its portfolio in the
Kingdom throughout the next five years to more
than 50 hotels, with a total of 16,000 rooms
open across the Kingdom.
Hilton, which currently operates five of its
brands in Saudi Arabia – Waldorf Astoria, Con-
rad, Hilton Hotels & Resorts, DoubleTree by Hil-
ton and Hilton Garden Inn – continues to grow
and develop and introduce new brands to the
country, including its lifestyle brand, Canopy by
Hilton, and its Embassy Suites by Hilton brand.
Hilton to quadruple its portfolio in Saudi Arabia
Dubai Tourism releases new
guidelines for holiday homes sector
Dubai’s Department of Tour-
ism and Commerce Market-
ing (Dubai Tourism) has an-
nounced
an
administrative
order clarifying the law of
Decree No. 41, introduced in
2013 to govern holiday home
activity in Dubai.
The order outlines regula-
tions for operators, home-
owners and authorised ten-
ants, who wish to obtain a
holiday home license, and
has been produced in col-
laboration with the Supreme
Legislation
Committee
to
further diversify tourism in
the emirate and boost compe-
tition through safe and trans-
parent operations.
The technical requirements,
guidelines and processes will
be mapped out in a detailed
guide issued by Dubai Tour-
ism, which will also provide an
overview of the operations of
a holiday home, how a license
can be obtained and should be
maintained, and the rights and
liabilities of developers, opera-
tors and homeowners.
Fairmont
Hotels &
Resorts
welcomes
Susan
Sarandon as
global brand
ambassador
Fairmont Hotels &
Resorts has welcomed
a new Global Brand Am-
bassador – Oscar-win-
ning actress and UNICEF
Goodwill Ambassador
Susan Sarandon.
According to Fairmont,
Sarandon will star in a
global brand campaign
that will portray the trans-
formative power of travel,
connecting Fairmont’s
history and hotels with
modern sensibilities and
the dreams of a new
generation of travelers.
The campaign is ex-
pected to be revealed in
key markets around the
world in Spring 2020.
Page 10
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News
February 2020
Beverages
Dining
Blends & Brews Coffee Shoppe,
a network of UAE-born coffee
shops under Thumbay Group’s
Hospitality
division,
has
launched its premium brand
‘Dolci’ with its first outlet
opened at Thumbay University
Hospital, Thumbay Medicity,
Ajman on January 14, 2020.
Akbar Moideen Thumbay,
vice president of the Healthcare
Thumbay Group’s hospitality division launches
premium Blends & Brews Coffee Shoppe ‘Dolci’ brand
Verve Bar & Brasserie to hold signature dish
masterclasses
division of Thumbay Group,
was the chief guest of the open-
ing ceremony held in the pres-
ence of Farhad C, director of
the Hospitality division and Dr
Faisal Parvez, COO of Thum-
bay University Hospital.
The ‘Dolci’ concept com-
bines premium features with
the service standards of the
Blends & Brews brand, de-
livering an exclusive, per-
sonalised experience to cus-
tomers. The new coffee shop
serves a variety of hot and
cold beverages and an assort-
ment of short-eats catering to
local and international tastes.
It also offers a range of sug-
ar-free delicacies including
drinks, cookies and cakes.
Blends & Brews Dolci is lo-
Verve Bar & Brasserie’s Chef
Torman
Hamouda
will
be
holding masterclasses every
Monday and Friday afternoon
from 12pm to 3pm.
Guests will be taught how
to create Verve’s signature
dish, the traditional Beef Wel-
lington, which diners can then
enjoy as part of a three-course
lunch after the lesson for only
AED 395 per person.
Beginning with the prepa-
ration behind a Beef Welling-
ton, Chef Torman will take
the attendees through the
steps to create the dish. Once
the main course is prepped,
guests will be given a detailed
demonstration by the Chef on
what it takes to execute the
perfect risotto.
cated on the ground floor of
Thumbay University Hospital,
the largest private academic
hospital in the region, close to
the hospital’s main entrance
and reception area. The store
caters to the needs of hospital
visitors as well as medical stu-
dents from the academic hospi-
tal, with experienced baristas
on hand.
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News
February 2020
MonViso, a 100% natural Ital-
ian mineral water brand born
in the UAE, is now available
across Spinneys and Waitrose
UAE stores.
“Take Water. Give Life”, an
original sales donation pro-
gramme designed by MonViso,
donates AED 1 for every 1 litre
sold by programme participants.
Mohammad Abdulaziz Al Ra-
jhi and Sons Investment Co.
celebrated its contribution
towards the boost in Saudi
Arabia’s
burgeoning
hos-
pitality industry at a board
meeting held at the com-
pany’s latest hotel project
– voco Al Khobar. Owned by
MonViso mineral water now available
at Spinneys and Waitrose UAE
Mohammad Abdulaziz Al Rajhi and Sons
Investment Co. to open new hotels in Saudi Arabia
Until end of December 2019,
the initiative raised 614,437
litres donated to Al Jalila Foun-
dation, a global philanthropic
organisation founded by His
Highness Sheikh Mohammed
Bin Rashid Al Maktoum, Vice-
President and Prime Minister
of the United Arab Emirates
and Ruler of Dubai, dedicated
heirs of Sheikh Mohammad
Bin AbdulAziz Al Rajhi, the
company is working with In-
tercontinental Hotels Group
(IHG) to develop the tour-
ism sector in the Kingdom of
Saudi Arabia.
Several new hotels are
planned to open in the King-
to transforming lives through
medical research, education and
treatment.
In line with Spinneys and
Waitrose’s focus on sustain-
ability and CSR activities, for
every litre of MonViso water
sold in their stores , AED 1 will
go towards the “Take Water.
Give Life” initiative.
dom’s largest cities over the
next two years. Mohammed
AbdulAziz Al Rajhi & Sons
Investment Co are leverag-
ing the growth opportunities
from the changes currently
underway in the hospital-
ity and tourism sector in
Saudi Arabia.
Marriott
International
inks deal to
open largest
Fairfield
hotel in Saudi
Arabia
Marriott International, Inc.
today announced that it
has signed a landmark
agreement with Nahdet
Al-Mashaer to open a
2,600-room Fairfield
by Marriott property in
Makkah.
The agreement is
expected to deliver the
first Fairfield by Marriott
property to the Middle
East and Africa region,
create the largest Fairfield
hotel in the world and
bring one of the largest
hotels to the growing
religious destination of
Makkah. Construction for
the Fairfield by Marriott
Makkah Al Naseem has
already commenced
and the hotel is slated to
open in 2023.
Openings & Launches
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News
February 2020
Nestlé Professional MENA has
appointed Ayça Koç as food
manager. She joins Nestlé with
more than 12 years of solid
B2C and B2B marketing expe-
rience, delivering insight-based
food and beverage solutions
to drive sales, while attracting
new customers and maintain-
ing current ones.
Koç says: “I believe with my
Fairmont The Palm, Dubai has
announced three new appoint-
ments within its team.
The announcements include
a new director of spa, Tina
Deniz, cluster director of IT,
Mohammad Qattash and a pro-
motion for Executive Sous Chef
Anup Pawar, who has been pro-
moted to executive chef.
RATIONAL Group, a market
and technology leader in the
field of hot food preparation
for professional kitchens, has
appointed a new managing di-
rector. On February 1, 2020,
Thomas Hofer will take over the
position of managing director at
RATIONAL Kitchen and Cater-
ing Equipment Trading FZCO.
Hofer had already been em-
ployed with the RATIONAL Group
since January 2014 and was most
recently the temporary managing
director of their subsidiary in Spain,
who will now relocate to Dubai.
The handover phase, with former
Managing Director Simon Parke-
Davis, will be finished by the end of
January 2020. Alexander Wimmer,
executive vice president EMEA, will
lead RATIONAL in NME tempo-
rarily until Hofer’s appointment.
Nestlé Professional MENA
appoints food manager
Fairmont The
Palm announces
senior-level
appointments
RATIONAL
appoints new
managing
director
previous food marketing expe-
rience in B2C and B2B chan-
nels , and harmonising both in
Nestlé Professional with hav-
ing Chefs on board, my aim
will be to grow our customers’
businesses with creative and
winning solutions in the Food,
Dairy and Confectionary cat-
egories based on relevant Con-
sumer & Market Insights.’’
New
appointments
at Gates
Hospitality
Gates Hospitality has an-
nounced two additions to
their senior management
team with the appoint-
ment of James Dawkins,
director of operations
across all Gates Hospi-
tality venues and Darryl
Downs who will take
on the role of general
manager at folly by Nick
& Scott.
“We’ve added two ex-
ceptionally strong players
to the Gates Hospitality
team with James and
Darryl – both are experts
in their field and I’m really
proud to have them on
board as we start 2020,”
says Naim Maadad,
CEO and founder, Gates
Hospitality.
Appointments
Page 15
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Opinion
February 2020
A monthly column by Martin Kubler, CEO, chief cook and bottle washer of sps:affinity –
Strategic Partnership Solutions
A Breath of Fresh Air?
I’ve been involved in sifting through
and replying to online reviews for
hotels and restaurants almost since they
first “became a thing” around 2005/6.
TripAdvisor actually started in 2000,
but it took a few more years for online
reviews to really take off and, since
then, I must have read and replied to
thousands of reviews. Mostly, I’m happy
to say, positive ones.
I didn’t really stop dealing with reviews
when I started my own company, because
online review handling and reputation
management are two of our most popular
services. I just had a look in our system
and, over the past six months, we’ve
dealt with close to 5,000 online reviews
across TripAdvisor, Google, booking.com,
Facebook, Zomato, and a variety of other
platforms: 82% of all of these reviews
were positive.
Dealing with all of these reviews and
comments for a variety of hotel and
F&B clients puts us in a unique position
and lets us spot current trends and,
sometimes, forecast future developments.
One of the trends we’ve seen rising over
the past year for bars in the UAE were
comments about smoking. Across all our
bar clients, approximately every 10th
negative review is smoking-related, and
the trend seems to be accelerating.
Smoking regulations and laws have
changed little in the UAE over the past
10 years or so, although the introduction
of VAT saw the government taxing
tobacco products at a higher rate. Plus,
regulations on hubbly bubbly were
revamped and tightened.
I still recall when one of the region’s
larger operators opened the first
completely smoke-free bar at the JBR
about three years ago and a fair few people
laughed at the idea. The bar turned out
to be a resounding success. Just the other
day, I received news that one of the city’s
smaller bar operators is going smoke-free
in all of their outlets, with smoking only
allowed in outdoor areas.
Looking at the increasing number
of negative online reviews mentioning
smoking, it seems to me that we won’t
have to wait for the government to
restrict smoking in bars in the UAE, but
that the transition process has already
started and will only gather momentum
in the coming months.
If you’re concerned that going
smoke-free in a region where not all
bars are non-smoking will affect your
business, you could always do what the
bar operator I mentioned earlier did
and go non-smoking indoors only at
first. Luckily, the weather over here is,
by large, much better than in Europe
and if smokers in Ireland can stand
smoking outside, their counterparts
over here should find it – pardon the
pun – a breeze.
There’s no doubt whatsoever that the
shift to non-smoking F&B outlets is
here to stay, so your choice is to either
be an early-adopter or wait until you’re
forced into it. Personally, I prefer the first
option, because it seems to be backed
by guest feedback and also allows you to
smugly sit back, if non-smoking in bars
ever becomes mandatory, and grin at
your fellow operators who didn’t join the
movement earlier.
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Event preview
February 2020
GulfHost, an event of Gulfood, will take place from April 6-8 at the Dubai World Trade Centre.
Bringing suppliers of a wide range of kitchen solutions and dining apparel to Dubai, it offers
an opportunity to connect with the biggest hospitality buyers in one of the fastest-growing
markets in the world
GulfHost 2020: The Future
of Hospitality in Dubai
Show features
GulfHost Restaurant Develop-
ment Conference
The GulfHost Restaurant Develop-
ment Conference, powered by the
Middle East Food Forum (MEFF)
is an open-door, transformative
learning platform hosted by the
brightest lights in regional F&B.
Over three days, more than 60
high-profile speakers take to the
floor to share their proven meth-
ods for navigating the latest shifts
in local and regional foodservice.
UAE National Barista Champi-
onship
Join an all-star line-up of world
leading coffee brands and aficio-
nados coming together to craft
precision patterns and designer
coffee in various formats. Running
parallel to the brand new Café &
Bar segment at GulfHost, regional
baristas now have the chance
to compete for industry acclaim
at this internationally renowned
platform certified by World Coffee
Events (WCE) and organised by
the Specialty Coffee Association
UAE Chapter (SCAE).
Sub-Category Zones include:
• Café and Counter
• Gelato & Bakery
• HORECA
Find out more at gulfhost.ae.
Page 18
Ahead
Game
of
the
Cover Story
February 2020
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18
Bidfood is one of the world's leading foodservice distribution companies outside North America,
with its Middle East arm currently operating in five markets as a wholesale food distributor across
different channels in the sector. Here, Bidfood Middle East CEO Hisham Aljamil tells Hotel &
Catering News Middle East the story behind the company’s success
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Cover Story
February 2020
Who are the entrepreneurs and
visionaries behind the launch of
Bidfood? Can you share a little about
their history?
What was initially an ahead-of-its-time
venture to establish the first professional
dedicated foodservice distribution
company, the idea was born in 2003 as
HORECA Trade, the leading partner of
notable brands, distributing their frozen,
chilled, ambient, and non-food related
products across various channels of the
foodservice."
The co-founders of the business are
myself, and my younger brother Wael,
and it quickly established itself and
accelerated, eventually in 2006 landing a
partnership with world-renowned South
Africa-based Bidfood Group, previously
known as Bidvest.
Since then, and under the guidance
of Bidfood Group, HORECA Trade has
grown exponentially in the UAE. In
2009, the Bidfood Middle East entity was
established, expanding to other markets in
the region (Saudi Arabia, Oman, Bahrain
and Jordan), which took the business
to a different level, making it one of the
leading players in the region.
In today’s market, why would an F&B
operator choose one supplier over the
other? What makes them unique?
In fairness to all stakeholders in the
industry, I will share my thoughts
and opinion on the current/existing
relationship between operators and
suppliers, rather than the newcomers.
Traditionally, choosing a supplier would
be most likely based on a financial decision
(based on lower prices). However, this
factor would become less impactful once
a relationship is established, and the
emphasis would shift to a focus on operator
engagement with the supplier in terms
of people rapport, service level, real-time
information, capabilities, consistency in
supply, initiatives on new innovations and
products, credit terms, and more recently,
the level of technology integrated.
A unique supplier can’t survive on the
long term and be sustainable – unless
there’s an equal focus on knowledge and
investment across the value chain of the
business. Savvy operators these days can
clearly spot a solid, reliable supplier, which
gives them the confidence to work with a
supplier as an enabler to their growth.
A unique competitive advantage of a
supplier is being able to service regional
accounts, and there are only a handful of
players in the Middle East who are able to
do that.
Aside from a solid value chain within
the supplier, governance, accreditation,
social responsibility, gender equality, waste
management, and business ethics are all
factors which have gained importance
on operator scorecards. Moreover, I
personally believe that suppliers in the
region are keen to improve their standards
in the aforementioned, but the region has
a long way to go.
When do restaurant operators turn to
their distributors for help? What’s their
number one concern?
The number one concern would be
Bidfood Middle East - UAE Team,
2019 - Dubai, United Arab Emirates
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20
Cover Story
February 2020
consistent pricing to address any
fluctuations, followed by the same
consistency in supply to ensure no
business interruptions. Obviously,
service, logistics and product integrity are
standard expectations from operators.
To be more specific and relevant to
what has been happening over the last six
months, operators were aggressively seeking
no change in pricing and, in some cases,
a reduction in pricing. They’ve also asked
suppliers to revise the forecast downwards,
and for lower quality products in order to
achieve a lower price. However, they are also
expecting suppliers and distributors to come
up and propose innovative products that
help them stand out against competition.
The one major parameter that stands
out, which has been on the radar of every
distributor today, is the fact that customers
are requesting an extension on their credit
terms, and that puts a lot of restrictions on
the working capital of the distributors.
This is all a reflection of market
realities here in the region. However, and
controversially, there’s a direct correlation
between the boom and de-growth, that
even when the business booms and
improves, with the customer increase of
business, they still seek better payment
terms and pricing.
Equally, a supplier’s business continuity
depends highly on loyal customers, healthy
concepts and acceptable payment terms.
Those three factors encourage suppliers to
invest back into the business and provide
operators with the service they seek.
Who was the target foodservice
customer when you began? How has
that target expanded?
At the embryonic stage of the business in
2003, the majority of foodservice business
was generated from outlets within hotels.
With the landscape changing over the last
15 years, the market has seen a major,
impressive shift towards casual dining,
street restaurants, local and international
cafés, fine dining, catering companies,
entertainment, and more recently
commercial and industrial kitchens.
Obviously, the hotel channel
continues to grow, yet the aggressive
government investment strategy and
interventions over the last 15 years
have set the ideal environment for the
rest of the channels to flourish, too,
contributing to the expansion of the
UAE foodservice market.
What’s the biggest supply-chain issue
distributors and vendors are dealing
with today?
It’s a known fact that the majority of
F&B products consumed in the region
are imported, and the percentage ranges
from 65% to 85% across the region. There
are many products manufactured and
processed locally, yet raw materials and
ingredients are also imported.
This is a major concern across all
stakeholders of the business, but
governments across the region have put
in place very aggressive interventions and
investments to ensure food accessibility is
achieved over time.
Bidfood Middle East Culinary
Studio – Jeddah, Saudi Arabia
Bidfood Middle East - KSA Team
at Saudi HORECA, 2019 - Riyadh,
Saudi Arabia
Bidfood Middle East Culinary
Studio – Jeddah, Saudi Arabia
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That being said, food suppliers (being
importers) across the board deal with
many variables that relate to supply
chain activity: most notably, currency
fluctuation, commodity price fluctuation,
freight and insurance costs, duty variation,
ingredient restrictions, and compliance,
but most importantly forecast accuracy.
This lever in specific, once faced with a
positive or negative deviation, can have
a big impact in terms of opportunity cost
or lost to the supplier and operator – due
to an out-of-stock or over-stock situation.
This is directly correlated to achieving the
right service expectations for customers
and the food waste parameter.
"The market being relatively mid-size
compared to others around the world, it's
always difficult to comply with minimum
order quantities, and, as such, suppliers'
dilemma remains between the risk of
launching and facing expiries or not
launching and missing an opportunity."
In the last year or so, the region’s
geopolitical situation wasn’t the biggest
source of confidence to producers
worldwide, and providing additional credit
facilities to the region’s distributors was a
challenge, even at a time when the UAE’s
credit rating was, relatively, the highest
globally. This constituted a major handicap
for suppliers when it came to growing
their business.
How do you see the future of the market
in Saudi Arabia given the boom?
No fortune teller could have predicted
the overall positive changes that we’re
witnessing today in the Kingdom. The
speed at which Saudi Arabia is changing
the foodservice landscape is catching
up with the region’s standards and will
continue to do so for the next five years
or so, especially considering the strong
pillars that the country already enjoys.
Saudi Arabia is characterised by a young
population, natural resources, religious
tourism, the Red Sea and government
initiatives towards entertainment, to name
a few. With such a promising future come
challenges to all stakeholders in the business.
Specifically for a supplier, the challenge
would be not only the willingness but the
ability to quickly scale to accommodate
such growth, specifically in the areas of
human capital, infrastructure, product
portfolio, among other factors. Clearly,
this will put a lot of pressure on existing
suppliers, but it will also open up
opportunities for newcomers who will be
more light and agile.
In my opinion, the Saudi Arabia will
eventually compete – if not take over –
market share from neighbouring markets
such as the UAE, Egypt, Bahrain and
Turkey and even some Asian markets.
Another impact of the Saudi boom would
be on foodservice operators, where
they will be able to scale their business
and expand across major cities in the
Kingdom, achieving economy of scale.
The Kingdom’s foodservice market is
known to primarily be in the casual dining
and street restaurants arena, rather than
hotels, thus creating a perfect platform for
home-grown brands to grow and expand.
Training and development both form a
very important part of your ethos; how
do you ensure staff are always ahead of
the game?
At Bidfood, we hire characters to build
capabilities: that remains to be a main
criteria in our selection and recruitment
of people. To build on our talent’s
No fortune
teller could have
predicted the
overall positive
changes that
we’re witnessing
today in the
Kingdom.
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February 2020
capabilities, we regularly participate in
technical programmes with our suppliers
and vendors across the value chain. For
example, IT with software vendors, finance
with banks and sales with brands.
We hold regular training programmes
to ensure that we continue to be a
knowledge-based company. Equally,
we focus on mentorship and coaching,
building the right attitude, ensuring
accountability, strengthening confidence,
and expressing recognition. The Bidfood
philosophy is to develop our people and
promote from within, and this has been a
key success factor to our business.
What does Bidfood Middle East’s
participation in Gulfood signify to you
and the company?
Our presence in Gulfood began in 2004
and, since then, we’ve always had a
fingerprint one way or another, either via
a HORECA Trade stand or through our
suppliers’ participation. However, this
year is a bit unique, as we’re exhibiting to
represent Bidfood Middle East, rather than
a market, and our theme is "Innovation
that Drives Profitability."
We’ve undergone a corporate
rebranding in July 2019 to bring together
our regional operations under the
one umbrella of Bidfood Middle East,
allowing us to highlight our strength as
a regional company and represent the
global Bidfood Group name, which we’re
proud to be a part of.
As testament to our long-term
sustainable growth and forward-thinking,
we believe now is the perfect opportunity
for us to host a unique exhibition stand at
Gulfood 2020, with one face and one voice
to tell the region about our outstanding
product and service offerings for customers
and suppliers alike, with passion.
Twelve of Bidfood Middle East’s brands
will present their products to thousands
of local and international show attendees
in their own branded spaces, while the
rest of our portfolio will be highlighted
through a daily menu served up by our
in-house development chef at our central
Culinary Demo Area inside the space.
Exhibiting brands include Kraft Heinz,
Violife, Sweet Street, General Mills
(Häagen-Dazs, Green Giant, Old El Paso),
CSM Bakery Solutions, FlavOil, Cornish
Sea Salt, Black & White Coffee, Pacific
West seafood, Monin syrups and puree,
San Pellegrino water, Chefmate Ready to
Eat and many more.
What disruptive market trends are
currently on BME’s radar?
Healthier, more sustainable, planet-
friendly alternatives to everyday products.
Disruption is very dangerous if you don’t
have a replacement for it. Our operators,
customers and consumers are about to
witness a very exciting development,
which will change the landscape of certain
categories and bring value and innovation
to all of our stakeholders.
Another disruption is the inevitable
intervention of technology in the business.
Bidfood, globally and in the Middle East, is
on aggressive investment plans to ensure
that we’re ahead of the game in being
highly digital in our business. Online
ordering, paperless and minimal human
intervention: these are a few initiatives that
we’re focusing on at the moment.
What would you consider success
factors of a foodservice distribution
company?
Simply put, we believe in “Do What You
Do Best” and that simply means to focus
on the core strength of the business
model, rather than being a jack-of-all-
trades. Once this is established as a
principle, then the rest of the value chain
comes into place, most importantly the
calibres of human capital.
A success factor, to me, is a company
that has survived the boom and
downtrend, yet grown over the last decade
– one that has weathered the storm, taken
the hit during inflations, managed to
retain talent, taken courageous decisions
to invest in its business, and made the
difficult decision to terminate or drop
certain businesses.
The typical business model planning
within the distribution industry over the
last decade or so has been focused on
the scalability of the business. The latter
means addressing the exponential growth
that the region is witnessing. Successful
distributors would relate their models to
the elasticity of the business, ensuring
that it is agile and flexible enough to
address the peaks and downturns in order
to remain sustainable.
What sets a foodservice distributor
apart, is its ability to – “not only do the
right thing but, more importantly, do the
thing right"
How do you maintain good relationships
with your key stakeholders?
The business model of a typical
distributor in the region revolves around
collaborating with stakeholders across
the value chain: be it financial firms
for working capital, ICT vendors for
technology and digitisation, vehicles
for logistics, landlords for warehousing,
insurance for assets, banks for financial
services, and so on.
Stakeholders are integral to the success
or failure of a foodservice distributor
and, as such, they are to be treated no
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February 2020
differently from a partner. Their growth
depends on that of the distributor’s.
The essence of maintaining a good
relationship with key stakeholders is
to ensure constant and regular rapport
when it comes to business dynamics, any
lowlights and highlights taking place,
and the future of the business. Also,
that the stakeholder is engaged with the
distributor to make the right decision.
From our side, we’re proud and
grateful for all the stakeholders who
have contributed to Bidfood Middle
East’s success across the region. To
recognise some, I would like to highlight
the support we have on a local and
regional basis from HSBC, Thermo King
for our logistic capabilities, United
Group in Saudi Arabai, Nader Group
in Jordan and Nasco for insurance, and
Oracle for our technology.
What does your partnership with the
UAE Food Bank signify within the
region’s growing awareness of the
importance of managing food waste?
Are there any more green initiatives in
the pipeline?
This is not the first and definitely
won’t be the last, this the beginning
of something much bigger. We want to
support government initiatives across
the region on CSR activities, such as
waste management and sustainability.
For the Bidfood Group, this is not an
option but a mandate, and it’s a core
value of our ethos.
Through our participation in the
project, we will be actively involving the
team and stakeholders in the food waste
management mission. We will provide
positive support in organising trainings
and involving every stakeholder and every
department in the company, with the
end-goal of installing an added dimension
to our sense of responsibility towards our
community – specifically pertaining to food.
We would like to invite industry players
to do the same, if not more.
As you look in your crystal ball for
2020 and beyond: how do you see
Bidfood ME?
The crystal ball is too small to fit our
ambitions. We’re a passionate group
and love what we do – with this being
embedded into our DNA, we’re very
confident in what 2020 will bring, driven
by the numerous government initiatives in
the UAE and across the region.
We aren’t waiting for the Expo 2020
to grow our business, but rather, proving
that we’re worthy of being a reliable,
active supplier to our customers and all
the international food pavilions. We owe
it to the UAE and Dubai to proudly deliver
on the expectations of all visitors.
2020 for us is a game changer, where
several milestones will be achieved for
Bidfood, paving the way to cross the
10-digit number in 2023. We will continue
to attract talent and build leaders, we shall
succeed in making the portfolio broader
and stronger– specifically in the centre
of the plate – and, of course, continue
geographical expansion across the Middle
East where the opportunity lies.
At Bidfood,
we hire
characters
to build
capabilities.
Bidfood Middle East, UAE Lot -
Dubai, United Arab Emirates
Page 25
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(Meat & Poultry)
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Further Afield
February 2020
The Land of Milk
Production
A dairy heritage unlike any other in the
world is deeply rooted in the heart of all of
France’s regions. The Land of Milk, France
benefits from vast agricultural spaces and a
moist, temperate climate, perfectly adapted
to its production thanks to the favourable
conditions it creates for growing grass and
crops.
Organised for and around milk, the
sector makes every effort to ensure the
seamless management of general and health
safety, working with a uniquely fragile and
perishable ingredient on a daily basis.
Powered by its expertise and forward-
looking approach, the sector is notably
buoyed by the dynamism of dairy industry
players, who invest in cutting-edge
technologies and research to meet the
consumption needs of modern life, including
nutritional requirements and usage.
The range is rich and varied, with more
than 1,500 dairy products, 1,200 of which
are cheeses, drinking milk as well as
butter, cream, powders, yoghurts and dairy
desserts, available both to French consumers
and the entire world. Some 99% of milk
collected in the country is transformed
into dairy products. More than 1/3 of the
globally protected appellations of origin are
produced in France and, together, form a
treasure trove of cultural heritage.
This range of products, unlike any
other in the world, is the fruit of shared
labour, rhythm, a well-oiled machine and
a territorial network serving high-quality
production. The 58,000 dairy farms produce
milk collected by 762 processing facilities,
where tradition meets innovation, making
France a well-recognised land of milk and an
industry leader even beyond its borders.
The entire dairy industry is committed
to the ‘France, Land of Milk’ social
responsibility approach, which formally
sets out the collective and voluntary
commitments of all French dairy
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France, Land of
Milk is the signature
that guarantees
that each litre of
milk and every
dairy product meets
the French dairy
industry’s quality
standards and the
expertise of all of its
stakeholders. This
approach embodies
and showcases
excellence across
the entire dairy
industry, in France
and abroad.
Thierry Roquefeuil,
CNIEL President
Further Afield
February 2020
stakeholders to showcase excellence in the
dairy industry and continue promoting its
time-tested model.
Milk, a living material to be preserved
Milk is a living material to be preserved.
Every link of the French dairy industry
chain ensures the highest sanitary quality
to provide consumers with healthy, safe
and delicious dairy products. Good hygiene
practices, respecting the cold chain, many
checkpoints and regular tests result in high-
quality output.
Farming and milk production conditions,
collection and transport, and product
creation processes in factories or workshops,
as well as its transfer and storage in shops
and until it reaches consumers, are vital to
maintain perfect product quality.
Food safety monitored by businesses
The processor systematically tests the
quality of raw material from the moment
it arrives at the factory, before unloading it
from the tanker.
Total traceability
Traceability is ensured between the farms,
at collection tankers, and then throughout
the processing in the factory, and right
through to the final customer. From the
milk, the raw material, to the finished
product, many checks take place.
Quality and innovation: The DNA of the
French dairy industry
Thanks to human ingenuity and the
diversity of its components, milk has given
rise to a wide variety of dairy products. In
France, three-quarters of milk collected
is transformed into products for public
consumption (cheeses, yoghurts, creams,
etc.)
A wide range of dairy products
The French dairy industry’s quality and
diversity are its two major advantages. It
has been able to preserve its traditional
processes while innovating and maintaining
exemplary sanitary conditions.
This expertise allows it to offer a range
of 1,500 different dairy products, 1,200 of
which are traditional cheeses that emerged
through inspiration from the specific
characteristics of different regions and
dynamics of innovation.
France has a remarkable heritage of
cheese, butters and cream, of which
quality is recognised through 50 protected
appellations of origin (AOP): 45 cheeses,
three butters, two creams and 10 protected
geographical indications (IGP).
Sustainable food for all
Affordable and easy to use, milk and dairy
products represent the basis of a healthy,
easy-on-the-wallet diet. As a natural source
of calcium, they also contain many essential
nutrients.
Dairy products, part of France’s cultural
identity
French cheese is celebrated around the
world. A flavour enhancer, butter is crucial
to the creativity of chefs: it flavours, creates,
infuses, colours and more...in cooking and
baking, while French cream also fulfils the
same roles. Its fine taste and remarkable
performance for all kinds of cooking is
particularly appreciated by those who know
kitchens best: due to its quality with regards
to volume, stability, texture, regularity and
stability.
French food is recognised around the
world, and France’s dairy expertise is equally
appreciated outside of its borders.
filière-laitière.fr
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Event preview
February 2020
Gulfood to Kickstart Transformative
Decade for F&B by Rethinking Industry
Output in 25th Anniversary Edition
UAE’s strategic position at the crossroads
of the international food industry to
fall under renewed spotlight at Gulfood
2020 as MENA region tipped for “above
average” F&B growth through to 2023,
according to new Gulfood Global Industry
Outlook Report
Gulfood, the world’s largest annual
food and beverage trade exhibition, and
first major event of a transformative new
decade for the industry, will mark its
silver anniversary this year uniting food
businesses from six continents to rethink
their output in an age of major innovation
and evolution across the global F&B sector.
Ahead of Gulfood 2020, which runs
at Dubai World Trade Centre (DWTC)
from February 16-20, the UAE’s strategic
position and status as a global trade hub
has been underlined by the latest Gulfood
Global Industry Outlook, produced by the
show’s knowledge partner Euromonitor
International, which forecasts the Middle
East and North Africa (MENA) region will
experience ‘above’ world average compound
annual growth across most F&B categories
through to 2023.
The report, which is available to
registered Gulfood 2020 attendees, reveals
that during the next decade world-class
trade and commerce infrastructure in
the Emirates can facilitate Asia Pacific’s
emergence as the world’s biggest F&B
consumer by 2030. The MENA region is
also showing huge growth potential – both
as a standalone market and as a trading
corridor for business expansion inroads in
Africa and Asia.
“MENA has emerged, with greater
distribution of wealth and rapidly
developing infrastructure, consumers have
greater access to a wider range of foods and
beverages,” states the report.
MENA region to exceed global
average growth
With the MENA forecast to outstrip
average global growth in seven out of
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Event preview
February 2020
eight sectors, poultry and seafood offer the
biggest potential as both are predicted to
grow annually by 5.2 per cent according to
the report. Beverages are forecast to record
3.6 per cent annual growth, dairy 2.9 per
cent, pulses, grains and cereals 3.8 per cent,
ingredients by 3.2 per cent and confectionery
and snacks by 3.3 per cent. Only fats and oils
fall short of the world average, but even this
sector is forecast to record regional annual
growth of 3.4 per cent.
“While the growth potential is there,
the regional industry faces significant
opportunities and challenges which now
beset the global sector – it is why we
believe a major rethink is required as we
embark on a new decade of innovation and
transformation,” says Trixie LohMirmand,
senior vice president, Exhibitions &
Events, DWTC.
“As Gulfood 2020 brings this new era
into focus, we anticipate the 25th edition
will be a hotbed of innovation reflecting
wider trends within an industry where
demographic shifts such as urbanisation,
migration, and the rise of the middle class
are reshaping consumer lifestyles and
purchasing decisions.”
With the global food industry in the
midst of transformation across the entire
production chain, innovation will hallmark
exhibitor promotions at Gulfood 2020.
To ease business facilitation, the show is
divided into eight categories: Beverages;
Dairy; Fats & Oils; Wellness & Free From;
Meat & Poultry; Power Brands; Pulses,
Grains and Cereals, and World Food, which
will feature 120 national pavilions with
niche and specialty products in 2020.
“Transformation is being felt across
all Gulfood product sectors and industry
players must rethink their approach to a
segment in which natural ingredients, sugar
reduction and free-from labels remain the
F&B industry’s main priorities,” explains
LohMirmand.
Leveraging the trend for natural, healthy
ingredients, New Zealand-based dairy
ingredient solutions provider, NZMP - the
global dairy ingredients and solutions
business of Fonterra, believes Gulfood
2020 will provide crucial insight and shape
the industry agenda for the early part of
the 2020s.
“As we head into a new decade,
it’s essential that food and beverage
companies gain insights into a fast-
evolving market. As one of the biggest
global food and beverage events globally,
Gulfood allows us to connect with our
customers and offers an important
platform to showcase our innovative dairy
ingredient solutions, while exploring
opportunities across the Middle East and
Africa.” says Simon Penfold, sales director
at NZMP and Anchor Food Professionals.
Gulfood Innovation Summit to champion
food sector rethink
Creativity is also expected to shine at the
two-day Gulfood Innovation Summit, which
will run under the ‘Rethinking Food’ theme
and has attracted some of the industry’s
most inspiring change-makers.
“The Summit will bring together
influential chefs, food scientists, government
officials and industry leaders at the forefront
of innovation to discuss and shape the
future of food and gastronomy. The two-
day agenda will delve into topics revolving
around the role of government in shaping
the future of food, adapting to healthier,
sustainable lifestyles, F&B marketing,
tourism and retail, future food technologies
and new halal markets,” says LohMirmand.
The Summit will also feature a country
focus probing the evolving Saudi Arabian
culinary scene, which is poised for further
growth following December’s landmark
decision to end gender segregation in F&B
outlets across the Kingdom.
A silver lining for local production
As Gulfood enters its 25th anniversary
year, LohMirmand stressed the show can
now trace its historic contribution in the
ongoing evolution of a regional F&B scene,
which has undergone seismic shifts in
market approach.
“We now see higher rates of
local production and exporting in a
region which, for many years, was
totally import reliant. Consumers are
prioritising their health and that of the
planet. Look out for more transparent
labelling, increasing concentration on
health and wellbeing, ethical ingredient
sourcing, more environmentally friendly
packaging,” adds LohMirmand.
Ideal global gathering for
industry professionals
With the MENA region now developing
as an export player and an increasingly
demanding importer, Gulfood 2020 is
expected to attract huge global attendance
for the main show and its associated
event programme. This includes the Halal
World Food global trading platform,
which generates lucrative investment for
businesses looking to capitalise on the
burgeoning halal food sector.
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Event preview
Advertorial
February 2020
Food and Friendship
Singapore and the Middle East have
plenty in common when it comes to
food. While Singapore’s cuisine is a
convergence of cultural flavours, the
Middle East is a hub of Asian and
Western cuisine.
The amalgamation of different
ingredients has made Singaporean food
manufacturers, and food and beverage
companies, adept at bringing out the best
in fusion foods. Hybrids of Singapore’s
culinary favourites are increasingly
being plated in the Middle East, just
as Singapore welcomes the delectable
cuisine of the region to its shores.
The pairing of Singapore and the
Middle East goes deeper than food
history, with a long relationship in food
enterprises.
Besides following rigorous health
and safety standards, Singapore’s food
products – whether used as a side
dish, ingredient, condiment, or packed
in ready-to-go meals – never fail to
invoke the quintessential flavours of
traditional cuisine.
Tastes that are sweet and sour,
textures that are crispy and soft, aromas
subtle – yet deep – retained with food
technologies and developed through
partnerships in the region, have all
boosted consumer confidence in food
products manufactured in Singapore.
This year, 46 Singaporean food and
beverage companies will visit Dubai
for Gulfood 2020. Let us toast to
your health and share tales of how
we adapt to changing palates and
lifestyles without compromising on
quality and taste.
Food and friendship is the best
pairing, after all. Chefs, home-style or
Michelin star, know only too well.
A pairing of Singapore and Middle East food purveyors
Visit the Singapore pavilion
Main pavilion: Sheikh Rashid Hall, Booth R-P8
Beverage pavilion: New Za'abeel Hall 4, Booth Z4-E19
https://bit.ly/2NOiLGC
Interested in partnering with Singaporean food companies? Connect with
Enterprise Singapore, the country's enterprise and trade development
agency, at mary_intacto@enterprisesg.gov.sg or on +971 4 3020105.
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Event preview
February 2020
Stands to Look Out For
Monviso Trading
Stand number: ZP-6
monvisotrading.com
What’s your company promoting at
Gulfood this year?
Monviso Trading will be taking this
opportunity to showcase an array of
high quality products, dedicated to the
HORECA and HOSPITALITY industries,
which include: MonViso Italian Mineral
Water, Demetra olives, Cavanna Olive
Oil, Hey Hah Fruit Chips, Coffee Cream
Italia, Curtiriso Rice, Monviso Bruschetta,
Gravina Tomatoes, Paoletti soft drinks,
Topshape Vitamin Water, Paluani Pastry,
Granluce Pasta, and MyQandC Fruits &
Vegetables. Distributed brands respect
rigorous production processes and
enhance the flavours of prepared dishes.
Tell us more about any exciting
upcoming product launches.
The most recent brand acquisition in our
distribution line for the UAE is Curtiriso
Rice, a well-established brand in Italy
that caters only to the HORECA and
hospitality markets. The focus of Curtiriso
is to continuously increase quality at every
Stefano Iorini, Managing Director
At the Show
level of the product and in all phases of
the production chain. The final product is
a result of the careful selection of paddy
rice, control of the production process,
and cutting-edge industrial technologies.
What’s in the pipeline for your company?
Monviso Trading is committed to leading a
responsible business, especially through our
flagship brand – MonViso Italian Mineral
Water. At first, it was our CR programme in
partnership with Al Jalila Foundation, “Take
Water. Give Life”, raising AED 614,437 to
date, contributing to advancing medical
research, education and treatment.
We then realised that we can do more,
and started to collect emptied plastic
bottles from our customers’ doorsteps,
preventing an increase in the amounts of
plastic reaching landfills. Partnering with a
local company, we transformed the plastic
into eco-friendly t-shirts and caps.
In 2020, we will build on the
foundation of our company’s 360-degree
sustainability strategy set last year,
“Deeply Rooted Value”, underpinned by
Sustainable Development Goals. We aim
to embed sustainability across all our
functions and fully embrace the SDGs,
and we’re committed to maximising our
positive impact by steering our business
strategy in the right direction.
What are some of the biggest trends and
innovations in your market?
One of the biggest trends currently is focusing
on healthy snacks and food, and consequently
leading a healthy lifestyle. For new brands
nowadays, it seems to be essential to have a
low sugar intake, low sodium and to avoid the
use of GMOs and oils the production process
as much as possible. Reputable brands focus
on developing new products to be in line with
international trends.
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February 2020
Stands to Look Out For
Monin
What are you looking to promote at
Gulfood this year?
It’s going to be our 13th year at Gulfood
and we’re glad to be a part of this
successful platform. This year, we’re
promoting our new range and latest
flavours at Gulfood. In the end of 2019,
Monin introduced a new range, “Le
Mixeur de Monin’’, where we have ready-
made mixes for a variety of beverages.
We’ll also showcase our latest flavours,
which we call ‘’Oriental Flavours’’, such as
Date Fruit Mix, Saffron Syrup and the Fig
Fruit Mix.
What are some upcoming product
launches we can expect from Monin?
Being a premium creative and authentic
flavour solutions provider for beverage and
culinary partners worldwide is our vision.
We always build on consumer trends
and foodservice operators’ demands. As
a result, we’re so excited to launch our
new, delicious product La Sauce de Monin
Pistachio. Gulfood is going to be the
first platform for this product, and we’re
looking forward to meet our visitors.
What’s in the pipeline for your company?
Our new brand Paragon: a range of
single botanical cordials for bartenders
created by Monin in collaboration with
Alex Kratena. Paragon seeks to project
and promote rare botanical varieties
from remote areas around the world,
highlighting unknown aromatic essences
and making them available for those
who appreciate exceptional flavours for
beverage use.
Created as a series of ‘’botanical
chapters’’ which will become an
encyclopaedic collection of ingredients for
bartenders, the first chapter focuses on
pepper and pepper berries; we’ll be seeing
it in our market very soon.
Zeynep Ozneseli, Trade Marketing Manager MEIA
Tell us about some of the biggest trends
and innovations in your market.
At Monin, we’re happy to be trendsetters.
Now, I can say that the new trend is
oriental flavours, the most popular being
the king of spices saffron, which is known
as the most expensive spice in the world.
Our new Le Sirop de MONIN Saffron has
an unmistakable floral, herbal, and exotic
scent and the taste is perfect for beverages
including mocktails, teas, coffees,
milkshakes and culinary applications.
Stand number: Z5-F38
monin.com
At the Show
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Event preview
February 2020
Stands to Look Out For
Stands to Look Out For
Aramtec
Dofreeze
On Gulfood 2020:
Aramtec will be promoting bakery and
pastry products at Gulfood this year. We’ll
be promoting the finest bakery ingredients
from Martin Braun, Germany together
with specialty ingredients for ice creams
and gelatos made by Cresco, Italy, as well
as Swiss traditional bakery products from
Hiestand, and high-end quality chocolates
from the Veliche brand in Belgium.
Upcoming product launches:
We’re very excited to announce that we’ll
be launching innovative products in the
coming months courtesy of Hug, Bakels,
On the Delice product range at
Gulfood 2020:
A sumptuous taste of France! The rich,
out-of-this-world flavour and texture
of these Le Gateau is nothing short of
industry-changing, and we’re proud to
offer a premium brand right alongside
the Eurocake and the Snack Time
product range.
As the newest member of the
Dofreeze family of premium brands,
Delice is the culmination of years
perfecting such scrumptious indulgences
as Chocolate Chip Brownies, Salted
Caramel Brownie Squares, Petit Loaf
Cake and Cake Rolls in an almost
endless variety of flavours. From the
taste and quality of the products to the
demanding selection of ingredients,
authentic recipes, and packaging that
Wissam Ataya, Sales & Marketing Manager - Pastry Division, Arabian American Technologies Co
Aamer Fayyaz, Managing Director/CEO
Stand number: Halls 8C8-29
Stand number: (A5-29) in Hall 5
At the Show
At the Show
Dobla, Cemoi, Sunnysryup, Masdeu,
OneWay, Rich’s, Barkers, Lesepidado and
Mountbry, and later on some specialty
ranges from Leman of Belgium. The new
products will, not only be innovative, but
completely above market standards.
In the pipeline:
We’re in our final stages of unveiling
many unique products including high-
end Semi-Dried Fruits, Frozen Fruit and
Fruit Purees. In addition to that, we’re
constantly increasing our product ranges
and investing in more products from our
existing partners and brands.
combines modernity and
practicality, Delice is one level
above all other brands targeting
upmarket consumers who are
looking to enjoy premium
treats in an environment of
elegance and finesse.
In the pipeline:
There are a lot of new
innovations, one of which is
that we also partnered with
General Mills, where we are
producing the ready-to-eat
range of products for them.
Betty Crocker Pound Cakes
was launched a few months
ago and, this month, the
Betty Crocker Soft and Chewy
Cookies are set to launch.
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Event preview
February 2020
Stands to Look Out For
Stands to Look Out For
Gulf Processing Industries
Freakin’ Healthy
On Gulfood 2020:
Gulfood 2020 is special as it turns 25 this
year! Like every year, we at Gulf Processing
Industries would be showcasing the entire
range of culinary products to promote our
Brand Herman. The exceptional range is
crafted to delight individuals, families and
the HORECA industry alike. And they’re all
delicious, we can assure you.
Upcoming product launches:
This year, we’re promoting our ethnic sauces
(Thai chilli, date, hot mango, Habanero,
green Wasabi, Acharri mango, classic
steak sauce and more). Also, nut spreads
(pistachio, cashew, almond, and peanut
butters, and a hazelnut spread).
On Gulfood 2020:
We will be promoting our range of healthy, functional and delicious snacks
– all vegan, gluten-free, non GMO, no added sugar, no preservatives, 100%
no junk.
Upcoming product launches:
We’re launching three new snack categories in the market, with unique
flavours and recipes: protein balls (all natural and clean ingredients, no
junk), vegan snack bars and Kids’ Fruity Stars.
Market Trends:
With consumer interest in health, the ethical treatment of animals and
pricing, we’re seeing an emerging trend in cleaner and ‘better for you’ F&B
products. This covers a wide spectrum of F&B categories, from functional
juices to snacks bars. We’re also seeing growth in alternative foods, including
alternatives to conventional animal proteins (vegan beef, chicken, etc.),
alternatives to milk and dairy-free products are on the rise as well (almond,
oat, coconut, etc.)
Neha Nagar Chaudhary, Marketing & Communications
Alma Miri, Group Marketing Manager
Stand number: A6-30/Hall 6
At the Show
Stand number: Hall ZAB6 – stand Z6 – 31
At the Show
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Event preview
February 2020
Stand number: S1-M45
At the Show
Stands to Look Out For
Stands to Look Out For
India Gate
Casino Global Partnerships
On Gulfood 2020:
In line with the government’s aim to
ensure healthy lives and promote well-
being for all ages, our main focus for
Gulfood 2020 remains the healthy food
portfolio which includes quinoa, chia
seeds, flax seeds and sprouted brown
rice. Of these, our focus product will be
the Sprouted Brown Rice considering the
number of health benefits it is laden with.
It’s the healthiest of all rice varieties
available on the shelf. Rice is a mainstream
to UAE cuisine and KRBL is the only
company offering this sprouted brown rice
option. Alongside this healthy food range,
Nurjahan Basmati Rice is another product
we will be promoting extensively.
On market trends and innovation:
The conscious shift to healthy eating is one of
the biggest trends in the F&B manufacturing
industry. These days, people are becoming
On the Company:
Casino Global Partnerships, the strategic
division in charge of Casino Group
international development, has been a
key player in the French retail landscape
since 1898, with more than 12,000
stores in France, Latin America and
the Indian Ocean undertaking a yearly
turnover worth 38 billion euros. The
major line of Casino Group’s international
business development, Casino Global
Partnerships establishes several strategic
partnerships with strong local players.
Priyanka Mittal, Director, KRBL Ltd.
Priyanka Mittal, Director, KRBL Ltd.
free diets are not just dietary choices, but
a way of life today. While staples such as
rice will continue to be in high demand,
we can’t ignore the emerging importance
of healthy food and ingredients.
Producers and manufacturers are now
trying to build their brand while keeping
this shift in mind.
Innovation in our market is a given,
considering the future scenario of
the global food system owing to the
vulnerability of agriculture due to the
impacts of global warming. Improved
Research and Development cells
which help bring together the wealth
of traditional knowledge and modern
technology to improve pre and post-
harvesting techniques and Contact Farming
which educates and updates farmers
about optimum sowing and transplanting
techniques are innovations that are taking
the forefront in our industry.
Those partnerships are of different nature,
from Affiliation & Franchise Contracts, to
Products Supply and Services Agreements.
At Gulfood 2020:
With more than 14,000 products,
Casino Group is the first retailer
offering the largest private label range,
in addition to more than 20 different
brands from Grocery to Beauty. Each
year, the Casino group launches more
than 1,000 new products through all
the different private labels.
more conscious about their lifestyle and food
sure has a crucial role to play.
Veganism, vegetarianism and gluten
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Event preview
February 2020
Stands to Look Out For
Stands to Look Out For
Binghatti Beverages Manufacturing LLC
Ingredia
On Gulfood 2020:
Binghatti Beverages will be showcasing
its range of products which includes its
signature brand, Raubi of London Juices,
which come in a variety of fruit flavours.
The company will also be showcasing
Raubi Milk; Binghatti Beverages launched
the UHT Milk range as they saw an
appetite for this product within the
market.
Raubi Milk features three varieties, Full
Fat, Low Fat and Semi-Skimmed. Binghatti
Beverages has launched Fruitastic Nectar
Juices, which come in a variety of delicious
fruit flavours. Frutto Juices caters to the
lower-end juice market.
After the successful launch of the Raubi
Juice range, Binghatti Beverages launched
BeastMode. The product will be available
across UAE, at numerous locations, as
well as on Noon and Talabat, through its
selected Cupagahwa locations.
On Gulfood 2020:
Our company will promote its premium
UHT milk range thanks to the French
know-how of the company and the unique
specifications of our “milk from grass-fed
cows” collection, offering the best of UHT
milk for consumers and professionals.
Upcoming product launches:
New upcoming products under our
Prospérité UHT milk brand are organic milk
bottles and the first worldwide digitally
certified UHT milk by Blockchain. Our
Muhammad Binghatti, CEO
José Pinedo, Product Manager, Ingredia
Upcoming product launches:
Binghatti Beverages has tapped into
the energy drinks sector with a vision
to ignite, fitness enthusiasts, and
adrenaline seeking individuals with
a power burst of energy. The product
will be available across the UAE, at
numerous locations, as well as on
Noon and Talabat, through its selected
Cupagahwa locations.
Stand number: Z5 D58
Stand number: E1 – 40 / hall 1
At the Show
At the Show
Prospérité UHT milk will now be traced and
audited in real-time, offering consumers
complete transparency on how the milk
from their bottles have been produced. To
make this possible, consumers will be able
to scan a QR code directly printed on the
bottle with all the traceability and audit
information: true world first!
In the pipeline:
In addition to making premium UHT
milk for consumers and professionals, our
company is the European leader in dairy
ingredients, and the third biggest player
in the world of milk proteins. Thus, our
ingredients are distributed through the
world's leading agri-food companies.
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@BF_Food
@BF_MiddleEast
French Pavilions
16 - 20 February 2020 - Dubai World Trade Centre
Gulfood 2020 focused on “Rethinking Food”
France’s opportunity to launch Taste France
Miryem OUKAS MESSIDI
Head of Communications
miryem.oukasmessidi@businessfrance.fr
Carolina DUBOIS
Head of Fine Food French Pavilions Division
carolina.dubois@businessfrance.fr
Melanie DIA
Regional Head of AgriFood
melanie.dia@businessfrance.fr
WWW.BUSINESSFRANCE.FR
World Food : Sheikh Saeed 1
Booth BF SA - M25
Dairy : Hall 1 – Booth BF F1 - 39
Beverage : Hall New Za’abeel 6
Booth BF Z6 - A24
Meat & Poultry : Hall 3
Come to discover French flavours!
IN PARTNERSHIP WITH:
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Event preview
February 2020
Stands to Look Out For
Saint Lucie
On Gulfood 2020:
Founded in 1885, Sainte Lucie was the
first company in the 1950s to develop
a range of pastry aids around vanilla.
Thanks to its French know-how and
knowledge of raw materials, Sainte
Lucie proposes a large and innovative
offer around pastry aids and spices.
By exhibiting at the show, we want
to showcase our French know-how.
The homemade cook is a new way
of consumption. We select the best
ingredients to offer originality and
flavours in cooking.
Upcoming product launches:
We’ve just launched a new range of
chocolate pallets: dark, milk and ruby
Jennifer Vaux, Marketing Department
chocolate: easy to melt to make pastries.
The great originality of this range is also
the launch of ruby chocolate pallets.
Ruby chocolate is naturally pink in
colour, with a taste that’s quite similar
to white chocolate.
In the pipeline:
We want to develop our organic spices and
pastry range.
We’re also looking for local French
producers to offer Ingredients from France.
Stand number: S1K26
Stand number: S1-L7
At the Show
At the Show
Stands to Look Out For
Vitagermine
Matthieu Coste, Export Sales Manager Asia, Middle East, Africa
On Gulfood 2020:
Vitagermine is promoting its two
organic brands: Babybio, our organic
brand dedicated to babies aged zero
to three years oldand Vitabio, our
organic brand for kids and adults.
Both brands are producing 100%
organic, made in France food. From
infant formula, to biscuits, fruit and
vegetables recipes, we’re the first
organic infant food in France.
Upcoming product launches:
This year, Babybio will export new
chestnuts and lemon biscuits. We also
have a new organic infant formula
range with DHA, ARA, FOS and
GOS, depending on the range you
will choose for your baby. For Vitabio,
there’s two new delicious smoothie
bowls (mango, passion fruit, oat
based drink and another one with
banana, pear, acai and an oat-based
drink).
In the pipeline:
Babybio and Vitabio are increasing
their presence outside France and
Europe. After being in the Far East for
two decades (Japan, HK, Singapour,
Korea, Taiwan…), we’re focusing
on the Middle East with the UAE
and KSA. We’ve seen an increase in
demand for organic, healthy and high
quality food in these two markets.
Page 39
Dubai World Trade Centre
6-8 April 2020
Visit the leading hospitality equipment
and gourmet food sourcing events in
Middle East, Africa and Asia
speciality.ae
gulfhost.ae
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An event of
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Organized by
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GM Interview
February 2020
Vida Hotels and Resorts General Manager Daniel Kingston has worked in the hospitality
industry for over 20 years, and was heavily involved in the opening of the first Vida Hotel
outside of the UAE, followed by the grand opening of Vida Downtown. Here, he talks brand
connection, stepping it up and more
Hands-On Hospitality
You started off by working at a family-
run hotel; what were some of the most
important skills you’ve learned there?
The passion of delivering a great guest
experience, when you see the owner in the
lobby, meeting guests, carrying luggage,
proud of his property, you step up and
embrace this philosophy and don’t want
to let him down. It's more than seeing a
poster on the wall telling you to create
memorable guest experiences, which a lot
of companies do, it’s actually watching
first hand it been done. I've tried to bring
this passion and hands-on approach, into
everything that I've done since.
The other would be having a sense of
personality in everything that you do. It
was more than following the SOPs (which
obviously in a hotel over 100 years old is a
little easier, as things tend to just work), it
was about welcoming guests as part of the
family and having the ability to connect on
a personal level.
You’ve launched flagship properties in
the Middle East and abroad; what are
some of the key differences between
global markets?
I've been really lucky to work in some
really interesting locations and amazing
properties; however, Dubai is the pinnacle
of this, it’s such a global city and is a
melting pot of so many cultures, you're
exposed to so many nationalities here.
Obviously, the biggest difference
between global markets are the cultural
sensitivities: the way we operated the W in
Sydney was different to how we approached
the W in Doha. We certainly wanted
the same energy and did an amazing
Page 41
One of the biggest learnings for me
moving to the Middle East was how important
relationships were, guests don’t call the
reservations department – they call you directly
– it’s so important to be present for them.
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February 2020
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job creating this, but we had to be more
sensitive to other aspects of the Brand.
From a guest perspective, the world
is so much smaller, so you tend to deal
with different nationalities the same way
across the globe. The difference is how
you do business in those locals. One
of the biggest learnings for me moving
to the Middle East was how important
relationships were, guests don’t call the
reservations department – they call you
directly – it’s so important to be present
for them.
From a staffing perspective, we work
very hard to empower our teams to be
confident decision-makers for the guests:
this was a little easier to action in cultures
where this comes naturally, whereas I
found when opening a hotel in India,
where the approach and desire to serve
is fantastic, it took a lot more training to
get the team comfortable with this level of
responsibility.
Lastly, the fact that here in the Middle
East you're responsible for more than just
the team's work environment, you have to
manage their home life as well, if they're
not comfortable in their accommodation,
the food we serve them…they won't
deliver on the desired guest experience.
What would you say differentiates Vida
Hotels from other chains?
I love this Brand; I still remember the
feeling I got when I first interviewed
with the Vida Downtown. Here was a
space that was really stylish, beautifully
designed and just created such a nice
energy, you felt Inspired the moment you
stepped in, which is actually one of the
core values of the Brand.
We've tried to create spaces that appeal
to those with an entrepreneurial spirit
and I really do believe, what you read
on the tin, is what has been created at
all our Vida properties, Inspirational,
Sophisticated, Social spaces.
This is further backed up by some of
the partnerships we've had: we look for
partners who inspire us, for example Let’s
Work, a home-grown co-sharing office
space app, and Mr Draper, the online
shopping platform for men.
From a service standpoint, we're a
genuinely accessible Brand with a very
simple service approach, we don’t try and
force our way of doing things onto our
guests, and they are free to create their
own experience.
Lastly, I think the fact we're a genuine
home-grown Brand with a global feel also
helps differentiate us.
Do you think that luxury hotels will now
struggle in the wake of more affordable
options in Dubai?
Well, the obvious concern is the
compression on the rates, so you need
to be smarter in how you operate as the
margins get leaner, which isn't necessarily
a negative thing, it presents new
opportunities. How can we work smarter?
The introduction of smarter technology.
What it does mean is that as operators,
we need to look at those value adds for
our guests. We know the majority of our
guests are now looking for more authentic
experiences, so we need to understand how
we can deliver this, who we can partner with
to help drive some of these experiences.
These partnerships also extend to third
GM Interview
February 2020
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party providers, how we can work better
with them to drive business into our
properties. It also means leveraging even
further on guest loyalty, its more than
just earning and burning points, it’s about
creating experiences for our members.
That said, there's a market that still
looks for luxury and the addition of more
affordable options opens up Dubai to new
markets and business opportunities and
helps the growth of the city.
What are some of the most important
F&B rebrands you’ve had, and how have
they helped attract more diners to your
properties?
One of the most fun, was not so much a
re-brand, but was the addition of a Food
Truck to Vida Downtown. We were one of
the first to introduce a food truck to Dubai
and it was great, our chef loved it as we
were able to be a little more creative with
the food offerings.
We certainly saw less of our chef as
he was out running around the city, but
it was so convenient, you could arrive,
fire up the burners and away you go. We
did the catering for a Jackie Chan movie,
the Rugby Sevens, were present in a lot
of the events around the city. However,
the craziest was New Year’s Eve on the
Boulevard, it was absolute madness with
the volume of people ordering food.
Most recently, opening Vida Emirates
Hills, we worked on a fantastic concept
called Origins. Origins is our all-day,
every-day, every-person eatery and is all
around the story behind the sourcing of
the food. The concept serves all who wish
to eat cleaner, better and more mindfully
and celebrates provenance, without being
married to any particular cuisine or style.
Origins has been a comfortable space
where we explore authentic raw materials,
a concept quite rare and well-appreciated
in this region, so it has been a joyful
journey bringing the concept to life.
Please tell us more about your
sustainability initiatives, and how the
response has been so far.
What I'm very excited about with
Sustainability is the focus from DTCM on
the issue: they have recently launched a
list of key focus areas that all the hotels
in Dubai will be audited on, which is
starting this year. These include areas such
as our carbon footprint, water and energy
reductions, waste management, etc. which
is great as it ensures we’re all focussed on
such an important topic.
Along with the plans from DTCM,
we’ve also eliminated single-use amenities
from the rooms at Vida Emirates Hills, we
use filtered tap water in our restaurants
and meeting rooms, which all our guests
love, it’s one of the first things they often
mention is the lack of plastic bottles on
the tables: however, there’s so much more
that we would like to do.
Emaar Hospitality was the first to
work with WINNOW, which supports
reducing food wastage, and this has been
very successful in the properties that
have introduced this. Within our all-day
eatery, Origins, we’ve worked with some
local farms to source our ingredients, our
oysters come from Dibba, and we work
with Green Heart Organic for some of our
fruit and vegetables, which taste amazing
by the way.
GM Interview
February 2020
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chain of the month
February 2020
InterContinental Hotels Group (IHG)
MENA
IHG (InterContinental Hotels Group) is a significant operator in the Middle East with a long-standing
history and legacy across the region.
IHG has 91 hotels (31,726 rooms) operating in nine countries in the Middle East region (GCC, Levant,
and Egypt), across nine of its core brands in the Middle East, including InterContinental Hotels and
Resorts, Crowne Plaza Hotels and Resorts, Holiday Inn, Holiday Inn Express, Staybridge Suites, voco
and Six Senses Hotels Resorts Spas. The operator has 48 hotels (16,576 rooms) in its current pipeline in
the Middle East (GCC, Levant, and Egypt) set to open in the next three to five years.
United Arab Emirates
In the UAE, IHG has 22 hotels (6,625 rooms) open, with 16 hotels (4,304 rooms) in its current pipeline set
to open in the next three-five years, including brands that are new to the market. The first voco in Dubai
opened last year and the first Hotel Indigo will open in 2020.
Kingdom of Saudi Arabia
In KSA, IHG currently has a total of 33 hotels (15,388 rooms), with 20 hotels (10,028 rooms) set to open in
the next three-five years, including the world’s largest voco hotel in Makkah, comprising of over 4,200
rooms which will be fully operational early this year.
North Africa
In North Africa (Egypt and Algeria), IHG currently has six hotels operating across three brands including
InterContinental Hotels and Resorts, Holiday Inn and Staybridge Suites. IHG also has six hotels in its
pipeline in North Africa (Egypt and Morocco), which are due to open in the next three-five years.
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chain of the month
February 2020
New Hotels
Loyalty and Talent Programmes
As part of the growth strategy, IHG is opening several hotels across the region. This year, IHG will debut its
boutique brand, Hotel Indigo with the opening of Hotel Indigo Downtown Dubai, and has recently expanded
the footprint of its upscale brand, Crowne Plaza with the opening of Crowne Plaza Dubai Marina.
This year will also see voco Makkah, the world’s largest voco hotel with 4,200 rooms, be fully
operational for Hajj season. IHG will also be opening an InterContinental Resort in Ras Al Khaimah in the
next couple of years and it will mark the first IHG hotel in the emirate.
Loyalty - IHG® Rewards Club
With more than 100 million enrolled members globally, IHG® Rewards Club is the first and largest guest
loyalty programme in the hotel industry. Named Best Hotel Rewards Program in the World for the 14th
consecutive year as voted by the readers of Global Traveler magazine, IHG® Rewards Club offers sought-
after benefits and is easy to use. Members qualify for Your Rate by IHG® Rewards Club, an exclusive rate
offered when they book direct.
In addition to flexible features like No Blackout Dates for Reward Nights, Points & Cash and free
Internet with IHG® Connect, IHG® Rewards Club members have hundreds of options for redeeming points
including: Reward Nights, Flights Anywhere™, Cars Anywhere, digital downloads, brand name items and
retail gift cards. Enrolment in IHG® Rewards Club is free.
Talent
IHG has a number of talent development programmes such as Early Careers, which is an accelerated
plan to grow operational talent into managerial roles. The operator’s Future Leader programme prepares
hospitality professionals for the next-step management position in just 12-18 months. Candidates are
given access to world-class training, supported by outstanding coaches and leaders. IHG also offers a
supervisory fast-track development programme called the True Leaders Programme.
As part of IHG’s 2019 successes, the group was named one of the best places to work in KSA by Great
Place to Work, establishing itself as an employer of choice in the Kingdom.
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chain of the month
February 2020
What are the main challenges
you face in hotel management
and operations?
Attracting and retaining the next
generation of talent is a challenge
for the industry at large. In order to
appeal to the right talent, overall,
the hospitality sector needs to be
positioned suitably among the
workforce and primarily, young
talent.
At IHG, we truly believe that
our role as leaders in hospitality
is to develop the young workforce
and give them access to the
careers and success they want to
accomplish. We believe this can be
done by promoting various career
streams and functions within our
industry to talent from an early age
and by integrating them into our
teams to learn and explore their
interests within the industry.
We’re building local capability
to support our current and future
growth through IHG Academy,
which is a pioneering global
collaboration between IHG, and
local education and community
providers. In the Middle East, we’re
committed to bringing graduates
from this programme into our hotels
in the region. It’s all part of our
commitment to create jobs and
stimulate economic development
in the communities where we live
and work.
Additionally, the delicate
geopolitical climate in some local
markets presents some challenges.
However, we have a long history
in these markets and have both
the experience and expertise to
operate in the market context.
We’re focused on providing great
Pascal Gauvin
Managing Director, IMEA, IHG
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stay experiences to our guests and
delivering a strong bottom line for our
owners and partners. Our confidence
in the region remains strong and we
will continue to build on our strengths
and expand our brand portfolio with
the right partners.
What do you think are the most
important criteria for a smooth flow
of F&B operations?
As one of the leading hospitality
players in the world, we’re committed
to providing our guests with a
seamless experience throughout their
stay and our highly-trained operations
team is a major contributor to this
success.
Specifically, our attention to detail
and commitment to excellence are
reflected through all of our distinct
brands and are also evident through
our F&B offerings.
For seamless F&B operations,
we believe hiring and regularly
training the right talent is crucial.
Use of technology for consistency
is equally important. We also put
emphasis on regular quality checks
and improvements based on guest
feedback.
Today, guests are constantly
looking for unique F&B experiences,
therefore, awareness of the latest
F&B trends and concepts is a must
to ensure we stay competent and
thriving in an increasingly competitive
market.
How do you see the future of the
chain in the Middle East?
With a number of significant socio-
economic changes across key
markets in the Middle East, the region
is transforming and the economy
is diversifying. This presents great
opportunities for the hospitality sector
and we’re committed to accelerating
growth and expanding our presence
in the region. We’re committed to
growing the footprint of our well-
established brands in the region and
introducing new brands from our
global portfolio.
Further, there are three key factors,
which I believe will support our growth
and shape our future in the region:
Talent development
People are at the heart of our
business, and given that we’re
now growing at a faster speed and
opening more hotels, consistently,
we need a robust talent pipeline.
Therefore, we want to continue
investing in training and development
programmes that enable us to drive
our talent pipeline and deliver against
our growth.
I envision IHG as being the
frontrunner in the delivery of
personalised guest experiences
across the region and this is only
possible if we have the very best
talent in place who are motivated and
passionate about the business and
our brands.
Use of technology
The consumer landscape continues
to evolve, and guests today expect
technology to inform and enrich their
stays. The key is to find the right
balance of simplicity, convenience
and delight, and seamlessly carry
this formula across the complete
guest journey from booking, travel
and arrival through to the hotel’s
guestroom and experience of the
public space.
IHG recently rolled out the
industry’s most sophisticated cloud-
based platform, IHG Concerto,
across all markets. Eventually, the
reservation system will play a big
part in IHG’s direct sales strategy
with the technology, enabling hotels
to offer different rates and products
and services via different channels.
It will enable guests to build the kind
of stay they want, and for us to offer
stay options and amenities according
to past booking preferences of the
guests. In addition, guests will
be able to book directly specific
rooms and select preferences, for
example booking top floor, corner
room, extra-large room, late check-
out, lounge access, among other
amenities.
Sustainability
As one of the world’s biggest
hotel companies, we recognise
the opportunity we have to
make a positive difference to
the environment and our local
communities. Our responsible
business commitments reflect our
purpose to provide True Hospitality
for everyone, and our ethos is
weaved in all aspects of our
operations.
As a step towards reducing our
waste footprint and environmental
impact, we recently announced
our commitment to switch to
bulk-size bathroom amenities
across our entire global estate,
with the transition to be completed
during 2021. We have also
made a commitment to remove
plastic straws from our global
estate. Also, several IHG hotels
have partnered with technology
company Winnow to automatically
track, measure and reduce food
waste for more sustainable and
efficient restaurant and bar
operations.
Additionally, our online
sustainability platform, the
IHG Green Engage™ system,
provides our hotels with more
than 200 solutions to help them
manage and measure their use of
energy, carbon, water and waste,
minimising their environmental
impact and utility costs.
It has been our endeavour to
work towards a sustainable future
and we will continue to explore
ways to make a positive difference
to the environment and to the local
communities we operate in.
chain of the month
February 2020
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48
Sweeter Than Candy
Tell us about some of your most creative
chocolate-based dishes.
In celebration of one of the biggest events
in the Dubai, I have designed a Golden
Chocolate Dome, which is inspired by one
of the main pavilions of the upcoming Expo
2020 site (Al Wasl Dome).
The dessert combines the complexity of
the chocolate, with local product such as ta-
hini (sesame paste) and Majdool date (the
king of dates). The chocolate used has 70%
cocoa. Otherwise, I like to use chocolate
in very basic recipes such as molten cake
(moelleux chocolate) which is a part-baked
chocolate cake, part rich chocolate mousse.
How important is the quality of chocolate
in crafting a good dessert?
Like all ingredients as part of a recipe, qual-
ity takes on a major role. I’ve been using
premium chocolate since I first started
cooking professionally more than 20 years
ago. Chocolate is very similar to grape bev-
erages, particularly in acidity, aromas, tex-
ture and sweetness. Each chocolate has its
own authenticity.
Chocolate is the result of a long process
from the cocoa bean selection to the trans-
formation, and it’s a fragile product which
requires good techniques to bring it from
melting point to the crystallisation .
What types of chocolate do you use and
what’s the newest ingredient that you
combine with it?
I use all type of chocolates, but dark choco-
late is the most noble as it has the high-
est content of cocoa product (cocoa masse
and cocoa butter) and I also like the Dul-
cey chocolate, which is a white chocolate
which has been heated until the sugar got
For all the latest News, Visit www.hotelnewsme.com
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Marketplace
Chocolate
caramelised, it goes very well with acidic
fruits such as passion fruit or apricots.
Lately, the trend is to have flavoured
chocolate, with the addition of fruit pu-
ree during the fermentation cycle of the
cocoa bean.
Marketplace
February 2020
Fabien Fayolle, Executive Pastry Chef at Armani Hotel Dubai
Page 49
Hotel & Catering NEWS ME
49
Other products in the market
Melly’s
The Midas Box
by Bateel
Mirzam
Chocolate
Here, we take a brief look at some other chocolate products that are available in the market
Melly’s is inspired by the people who love life and can’t get enough of everything it has to offer. It is
created around friendship, laughter and everything good that happens while sharing a bite of sweet.
The Midas Box is filled with a selection of Bateel’s
signature single-origin chocolates and organic
chocolate-covered dates
Made with fine quality cacao beans and only
natural ingredients, Mirzam chocolates are locally
made from bean-to-bar and beyond in Dubai.
Marketplace
February 2020
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50
Products
February 2020
Sugarpova at
Candylicious
Panasonic Video
Surveillance
Candylicious, an Emirati-grown concept, hosts
the Middle East's largest candy store, and one
of the largest in the world. The Dubai Mall store,
located opposite the Dubai Aquarium, consists
of over 11,500 square feet and hosts more than
5,500 types of candy. With the brand's expansion
into the Dubai International, Terminal 3, the
Candylicious brand now serves four stores in the
UAE.
All Sugarpova confections are made with all-
natural ingredients, including fruit, vegetable
and other plant extracts. The Sugarpova
line is available at Candylicious The Dubai
Mall, Candylicious Yas Mall Abu Dhabi and
Candylicious Dubai Airport Terminal 3.
candyliciousshop.com
i-PRO Extreme H.265 Multi-Sensor Cameras:
WV-X8570N and WV-S8530N
Able to capture evidence under the most
challenging of conditions, these cameras are
built with four repositionable lenses, and offer
a wide-range tilt angle adjustment mechanism
that allows for both a 270-degree view and a
360-degree view, thus minimising blind spots
and ensuring greater viewing flexibility.
Panasonic Facial Recognition System:
FacePro WV-ASF950
The Panasonic FacePro WV-ASF950, using a
Deep Learning algorithm, can identify faces
that are difficult to recognise with conventional
technologies, including faces at an angle of up to
45 degrees to the left or right or 30 degrees up or
down, and those partially hidden by sunglasses.
panasonic.com/middleeast
Products of the Month
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51
Forrey & Galland
NutriBullet
Blender Combo
Saba Kombucha
Born during the golden years of ‘La Belle
Epoque’ in the 1900s in Paris, Forrey & Galland,
the haute-couture chocolate house was
reinvented and introduced in Dubai in 2008. From
exquisite handmade chocolates, macaroons and
marzipans to custom hand-painted porcelain,
scents and other accessories, the brand brings
its 100-year spirit and Parisian touch to the region
through its boutiques, one in Dubai and the other
in Riyadh.
forreyandgalland.com
The new NutriBullet provides next-level blending
and nutrient extraction. The blender combo
comprises of an extra-large 1.6 litre Tritan pitcher.
Nutribullet is available in all major retailers across
the Middle East including Carrefour, Lulu, Sharaf
DG, Amazon, Noon and Mumzworld among
others.
Low in sugar with four flavours to choose from,
Saba Kombucha is rich in antioxidants. A bottle
a day of this fermented tea is formulated to
keep the gut in good health. The company uses
unpasteurised ingredients, which help maintain
probiotic bacteria.
February 2020
Products
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Hotel & Catering NEWS ME
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52
Event pReview
February 2020
practices designed specifically for tour and
attraction operators.
The original edition of Arival was
launched in Las Vegas in 2017, with
conferences now taking place across
Europe, Asia and the United States.
Owing to the success of Arival events to
date, Arabian Travel Market organiser
Reed Travel Exhibitions, partnered with
Arival to bring the very first event of its
kind to the Middle East.
Travel, tourism and hospitality
professionals from around the world will
have an opportunity to explore the next
generation of in-destination trends and
innovations at the Middle East’s first ever
edition of Arival Dubai @ ATM, which will
take place alongside Arabian Travel Market
(ATM) 2020 at Dubai World Trade Centre
from April 19-22
The dedicated forum will enable
vendors, agents and operators of tours,
activities and attractions to gain invaluable
insights into the latest trends and
challenges impacting the in-destination
industry, as well as improving customer
experience and business development
throughout the Middle East market.
“According to the latest data from
research firm Phocuswright, tours,
activities and attractions are currently the
third largest and fastest growing sector
within the travel and tourism industry,
representing approximately US$180
billion in global travel spend annually. Add
to this, one third of tours, activities and
attractions are booked online at present
with the Middle East representing one of
the world’s fastest growing online travel
experience markets and we can see a
pattern forming,” says Danielle Curtis,
exhibition director ME, Arabian Travel
Market.
Delegates at the inaugural Arival Dubai
@ ATM forum will have access to a packed
conference agenda featuring high-profile
keynote speakers, with Arival Co-Founder
and CEO Douglas Quinby, kicking-
off proceedings with a session on the
current and future in-destination trends,
challenges and opportunities shaping the
Middle East sector.
The forum will also feature ‘Ask Me
Anything Interviews’ with a range of
senior executives from leading attractions
and online agencies within the region.
There will also be several round-
table discussions on innovations and
distributions impacting the in-destination
industry and changing consumer behavior,
as well as providing insights into the key
technological trends in online booking,
connectivity, mobile ticketing, revenue
management, and digital marketing best
Arabian Travel Market to launch
inaugural in-destination forum
‘Arival Dubai’
Danielle Curtis, Exhibition Director
ME, Arabian Travel Market
Douglas Quinby, Co-Founder and
CEO, Arival
Page 53
APRIL 2020
DUBAI
PRESENTED BY
AWARDS 2020
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54
What's cooking?
February 2020
Fairmont The Palm Chef de Cuisine Romain van Durmen tells Hotel & Catering News Middle East
about his cooking style, techniques and the modern European concept Seagrill Bistro
A Mediterranean Brunch
and Beyond
Where are you originally from?
I’m originally from Belgium, but have
travelled and worked in Spain a lot.
Mediterranean cuisine is something I can’t
get enough of!
How long have you been a chef for?
I’ve been a professional chef for over 14
years and began as an apprentice for two
Michelin star restaurants in Belgium: La
Chateau Du Mylord and Sea Grill. It’s
amazing how much you can learn as an
apprentice, as it helps you form your own
style of cooking as you grow in the industry.
I’ve worked for other Michelin restaurants
and even ran my own restaurant and
catering service in Belgium, so food is my
absolute passion.
Tell us about the menu at Seagrill Bistro.
The menu at Seagrill Bistro is a celebration
of modern European cuisine which has
contemporary, market-fresh favourites
infused with Mediterranean influences.
At Seagrill, we’re not trying to confuse
anyone or complicate anything, our goal
is to serve simple quality and tasty food.
There’s something very honest about using
great ingredients and sticking to traditional
cooking techniques – it’s unpretentious and
delicious.
We run a popular Friday brunch, which
is where we really showcase what we can
Romain van Durmen
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55
What's cooking?
February 2020
do, and not just with the food. While we
do have show-stopping seafood on ice and
caviar, it’s the overall atmosphere that
people come back for. The service, led by
the restaurant manager Mario, is second to
none, while our resident DJ Timo adds to
the multi-sensory experience.
It’s rarely that you see a trio of creative
professionals using their individual expertise
in a way that really offers a new experience
to the guest.
What’s your signature dish?
I would say the Seagrill Boullabaisse (fish
stew) is our signature dish. We have repeat
guests that order it time and time again and
people come back to our brunch just for
that. Mario has even had guests requesting
the recipe through Instagram so that they
can recreate it at home.
What’s your guilty food pleasure?
There are a lot of guilty food pleasures for a
chef so naming just one would be tough. If
I was asked to name a particular food that I
could have all day, I would choose to have a
cheese board and charcuterie (cured meat)
while binge-watching Netflix all day. There’s
not much that a day relaxing at home can’t
cure and, when you’re a busy chef, it’s nice
to have some downtime. Cheese and meat
just tops it off!
What are your favourite ingredients to
work with and why?
I love using organic produce in all of my
dishes as it gives you a very fresh taste. My
favourite ingredients are fennel, thyme and
lemon for their versatility in soups, stocks,
as a side dish or in a main course, and they
always remind me of the Mediterranean.
I think it’s why I love Seagrill Bistro so
much with its terrace by the beach, the island
life tunes from Timo, and the crisp white-
and-blue décor. You might think you’re lazing
over a long lunch in the Med, rather than
being 20 minutes away from the desert.
What are your ambitions for the
restaurant?
When I started at Seagrill Bistro in 2018, the
restaurant was ranked 288 on TripAdvisor
and now it’s at 45 which is fantastic. The
hard work the entire team have put in to
reach this far is outstanding and shows what
an outlet can do with the right team.
We’ll continue to produce great-
tasting food with varying twists along
the way and cater to industry trends. Our
Saturday Sundowners are just one of the
ways through which we give our guests
more than just a restaurant, and we look
forward to developing brand new dining
opportunities as a team.
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Lars Johannesen, CEO and founder at Privilee DMCC, tells Hotel & Catering News Middle East about the concept
behind the UAE’s exclusive lifestyle membership
Members Only
Movers & Shakers
February 2020
Tell us more about how the idea behind
Privilee came about.
I moved to Dubai from Denmark officially
in 2009. Having visited the region
frequently since 2006, I knew a lot about
Dubai and was a huge fan of visiting and
spending weekends at beach club resorts
with my wife and friends.
I never thought about buying a beach
club membership and instead would
simply pay the day pass rates required,
as we loved the flexibility and freedom
of trying out different places. Along
with buying lunch, drinks by the pool,
a massage or sundowners and dinner, it
would equate to a huge sum of money for
a simple weekend in the sun.
It was only when I spent a weekend
with friends at a resort, who were able to
benefit from multiple discounts and free
access to resorts, that I realised there was
a gap in the market to bring this benefit
to wider residents in the region. It was
important for me to create something that
my family could enjoy too, so we could
spend endless weekends or weekdays
enjoying ‘daycation’ experiences without
having to spend a fortune and still be able
to sleep in our own bed.
So, after a few months of researching
the market, Privilee was born! A
membership that would give people the
freedom to explore and enjoy several
resorts and recreational facilities that
suited their lifestyle, without having to
commit to paying a huge membership fee
at only one beach club. To put it simply,
Privilee is an all-encompassing fitness and
lifestyle membership that gives you access
to pool and beach clubs, hotel facilities,
stand-alone gyms and fitness classes
across the region.
Lars Johannesen, CEO and
founder at Privilee DMCC
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57
Movers & Shakers
February 2020
tips, offers, recommendations and so on.
It acts as our go-to-guide for members
and a directory for partners, providing
information on where to go and what
to do with your membership. There
are so many great features such as
its in-app map, so you can see what
partners are nearest to you, links to our
fitness timetable and so on. The app
essentially acts as your personal Privilee
concierge, showing access and availability
information instantly, along with real-time
offers, which makes us stand out from the
crowd.
What’s in the pipeline for Privilee?
We want to work with hotels even
closer than before - now that we have
the app, it means we can share feedback
from customers, track behaviours
and encourage partners to do more of
something that had a great response.
We are also now at a stage in the
company that enables us to expand into
new offerings and locations every day,
even leisure experiences, too. Our latest
edition, thousands of free fitness classes
and a fitness timetable are just the start.
We hopefully aim to launch into other
regions too within the near future, watch
this space!
Have you seen any trends develop?
Over the last year, we’ve seen an increased
interest from corporates who have started
to see Privilee as the ultimate wellness
perk they can offer their employees. Most
companies nowadays are looking at health
and wellness initiatives or exploring
what they can offer employees to boost
motivation, performance and overall
health and wellbeing.
We’ve had great feedback and seen a
positive response from companies who
have added Privilee memberships to their
‘perk’ programs. The access to various
gyms and fitness classes is not only
convenient, but other leisure activities
available such as tennis, squash and golf
enhance social activities within teams too.
Employees can train (or chill!) at venues
that are close to work or home, which is a
major plus.
Anantara The Palm
What does the membership offer guests,
and how beneficial is it for hotels,
fitness centres, spas, and F&B outlets?
Privilee offers members access to luxury
resorts, gyms, fitness classes, spas and
kids’ clubs across the UAE. Since its launch
in 2015, the company shifted its position
from offering just beach and pool access,
to adding many gyms, fitness classes
and more as we grew to understand our
customers and what they needed in their
lives to have the best version of their
lifestyle. We’re now the UAE’s leading
fitness and lifestyle membership, providing
amazing experiences to our members
which we’re very proud of.
Aside from offering members access
to resorts and gyms for a fraction of the
price, we also believe that Privilee is
extremely beneficial for the venues we
work with, too. Not only do we work on
a business model that drives revenue to
our partner venues, but we also bring
quality customers to the brand - residents
in the UAE who will regularly visit
instead of just tourists, so it’s really
valuable for extra exposure and driving
repeat business. Put it this way, when our
members visit resorts, they typically stay
for lunch, treat themselves to a massage or
spend elsewhere on a regular basis.
How do you see Privilee driving more
business for the hospitality and F&B
industries?
Privilee acts as an awareness driver for
hospitality and F&B industries. We offer
a membership that gives you the freedom
to go and explore many venues across the
UAE that you wouldn't usually visit if you
didn't have the membership.
How do you compete with more activity-
specific apps in the market, which offer
2-for-1 packages, unlimited fitness
experiences, etc?
We don’t put ourselves in the same
category as other activity-specific apps in
the market, we’re a fitness and lifestyle
app that has everything you need. Firstly,
we don’t just offer discounts like most
others do; we offer complimentary year-
round access to five-star resorts, gyms,
classes and beach clubs, with the added
extra perk of discounts across restaurants
and spas in the UAE, so you can instantly
see the difference.
Secondly, our app was developed to
enhance our current member experience.
We wanted to remove the plastic card
element and actually develop something
that meant you could have everything you
needed in the palm of your hand, advice
Page 58
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58
BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
-Since 1995
Celebrating 24 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful &
blissful journey. We also thank the Almighty, Bin Eid team members, ex-employees, associates and
numerous unseen souls who supported us to navigate in our 24 years of spectacular journey. Thank you for
the trust and confidence placed on us.
Post Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com | Web: www.bineid.com
Telephone: +971 6 5686144
Our Services: -
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•
Executive Chef
•
F&B Director
BiCE is back with a fantastic new spin on
their traditional Italian brunch. Located in
the heart of the JBR, the cosy restaurant,
nestled within the Hilton, boasts the perfect
ambience surrounded by the beach and
pool. The new set-up features a taste of Italy
throughout the restaurant, allowing guests
to wander between food stations and satisfy
their meat and pasta cravings.
We started the meal by exploring a wide
selection of salad and deli meats, set on a
rustic cart along with a scrumptious array
of cheese, including burrata and mozzarella
balls, among others. Fresh bread is always
a classic start to the Italian meal, but BiCE
takes it to the next level. The cart houses
a variety of breads, olives, and tomatoes,
which were the perfect accompaniment to
the cheese, tempting us to go back for more.
Next, came the fresh pasta station, where
we had the option to customise our freshly
made pasta with sauce and flavourings
of our choice. The grill station, located
outdoors, was fired up as we went over.
Succulent steaks were cooked on the spot,
Review
February 2020
perfectly to our liking. The station included
an extensive range of meats and seafood
including lamb chops, salmon, king prawns,
chicken and, of course, smoked vegetables
and sauces on the side.
The service at BiCE is one to be
commended. Staff were extremely attentive
and quick to respond to any requests we
had. While most of the set-up had been
converted to self-serve carts, some BiCE
classics are still offered a la carte, such as
pizza slices brought to the table and the
ever-entertaining risotto with a special,
“magical” showcase by the chef himself.
After being lulled into a food coma, we
still had the dessert station to visit. Among
classic puddings and macaroons, the star of
the dessert, the tiramisu, is one that should
not be missed. The classic Italian dessert
was not overly sweet or bitter, with accents
paired perfectly with a cup of cappuccino,
bringing the meal to a perfect ending.
With a fresh spin on Italian food, BiCE
only got better, and the brunch is a must-
visit for Italian cuisine connoisseurs – it will
definitely not disappoint!
BiCE Ristorante Friday Brunch
By: Afshan Jamal
Page 59
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