Hotel & Catering, January 2021
Page 1
Hotel&Catering
NEWS Middle East
ALL THE LATEST FROM THE MIDDLE EAST HOSPITALITY INDUSTRY
LIKE A ‘BILLION’ BUCKS
Chef Batuhan Piatti;
from cooking for a president,
to curating sumptuous menus
NO DOUGH-T ABOUT IT
An F&B business’ unique
sweet, sweet offering takes
the market by storm
CHALLENGE ACCEPTED
A new Rotana property’s
general manager on opening
in times of pandemic
JANUARY 2021
Nakheel’s multi-venue concepts
mark a new era in dining
Spoilt for
Choice
Page 2
2
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Page 3
3
HOTELNEWSME.COM | JANUARY 2021
SPOILT
FOR CHOICE
COVER STORY
Sandy El Hayek,
food & beverage manager
at Nakheel Malls,
reveals what goes into
developing some of the
biggest multi-venue F&B
concepts in the region
44
OPINION
Testing the Limits
Five Essential Point-of-
Sale Integrations for the
Foodservice Industry
46
MEET THE GM
Seizing the day
Haytham Omar, general
manager of the newly
opened Al Jaddaf Rotana
Suite Hotel Dubai
50
F&B FAR AND NEAR
Dough-ing
The Right Thing
Doughlicious Co-
Founders Maliha Khan
and Ahmad Zia are on
a mission to spread the
doughliciousness’ of edible
cookie dough
56
ON THE DAILY
Adwait Anantwar
Head chef of homegrown
Indian restaurant Mohalla,
located in D3
58
THE BUSINESS
Raffaele Tiberio
is the founder and CEO
of DeliverAl, an end-
to-end facilitator for
all businesses seeking
effective and affordable
e-commerce solutions
60
FURTHER AFIELD
A Grand Welcome
Grand Rotana Resort
& Spa - Sharm El Sheikh
is located in the heart of
the Red Sea, overlooking
Tiran Island
28
MAKING DELICIOUS
POSSIBLE
Head Chef Rabee Essa and
Sous Chef Praveen Kumar
share their top recipes,
brought to you by Nestlé
Professional MENA
32
OPINION
We Need to Look
Ahead to the Future
By Tim Cordon, Area Senior
Vice President MENA,
Radisson Hotel Group
34
EVENT REVIEW
Butter-ly Delicious
Five Courses, Four Colours
and One Product Highlight
the Versatility of French
Butter for the Festive
Season
IN THIS ISSUE HCNME
38
Food District vendors
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JANUARY 2021 | HOTELNEWSME.COM
WYNDHAM
HOTELS &
RESORTS
CHAIN FOCUS
62
CELEBRITY CHEF
Billionaire Feasts
Chef Batuhan Piatti,
corporate executive chef at
Billionaire Mansion Dubai,
tells Hotel & Catering
News Middle East all about
what it takes to cook for a
president, operating major
restaurants and the cuisine
at the luxurious venue
64
WHAT”S COOKING
Head Chef Daniel
Perez Delgado offers
a modern take on Spanish
classics with Lola Taberna
Española’s innovative menu
52
IN THIS ISSUE
HCNME
The world’s largest
hotel franchising
company by number
of properties
Page 5
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The content of this ad represents the author’s point of view only and is the sole responsibility of the author.
The European Commission is not responsible for any use that may be made from the information contained herein.
There is no doubt that French butter makes almost
everything taste better.
From pan-fried fish to sautéed vegetables, it’s a
well-known fact that it naturally exhausts aromas, and
there’s no more versatile ingredient than butter.
Adding heat to dairy butter develops a rich, nutty
flavour as the milk caramelizes. Cooking with butter
adds flavour to meat cuts, while using it with a
spice blends compliments and enhances the flavour
of any dish.
Page 6
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JANUARY 2021 | HOTELNEWSME.COM
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EDITOR
Dina Maaty dina@bncpublishing.net
CEO
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DIRECTOR
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NEWS Middle East
Hotel&Catering
NEWS Middle East
Page 7
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8
JANUARY 2021 | HOTELNEWSME.COM
I
don’t want to say, “it’s finally over,” but I do
think that deep inside every mask-wearing,
sanitised individual among us, we just want
to do a happy dance. Full of surprises it was,
2020, and now that it’s gone, let’s have a
look at your favourite reads from the Hotel
& Catering News Middle East archives.
The Ritz-Carlton Introduces its First
Children’s Book
The group has created its first children’s book, in
cooperation with well-known British children’s
author Julia Gray and illustrator Jennie Webber.
Down to Business: Meet the Hotel Manager
of Four Seasons DIFC
Renan Astolpho is hotel manager at the Four
Seasons Hotel Dubai International Financial
Centre.
Four Seasons Hotel Bahrain Bay Names
Regional Vice President and General Manager
Four Seasons Hotels and Resorts has announced
the appointment of Rami Z. Sayess as regional vice
president and general manager at Four Seasons
Hotel Bahrain Bay.
Accor Strikes Management Deal to Open
First Rixos Resort in Qatar
Accor has signed a management agreement
with Qetaifan Projects Company. Set to open in
2022, the Rixos Doha Qetaifan is set to welcome
Business, Leisure and Family guests.
Forever Rose Café Launches in Boxpark Dubai
Homegrown luxury florist, Forever Rose, has
opened its first café in Dubai at Boxpark by Meraas.
New Multi-Venue Dining Destination
with 20 Bars Opens in Dubai
Dubai dining destination ‘Bla Bla’ has opened in
two phases last December.
Radisson Blu Hotel, Dubai Media City
Appoints New Director of F&B
Radisson Blu Hotel, Dubai Media City has
appointed Phil Roberts as its new director of F&B.
Ras Al Khaimah Hotels Launch New Year’s Eve
Packages
Ras Al Khaimah, recently named Gulf Tourism
Capital for the second consecutive year, has
hosted one of the world’s largest pyrotechnics
performances to welcome 2021.
And, our December cover story:
Rising to the Top: Sofitel Dubai Downtown
General Manager Caroline Trichet
The Sofitel Dubai Downtown general manager
on how women can make it in a male-dominated
industry, Accor’s RiiSE initiative and leading
through tough times.
Here’s to a wonderful, exciting 2021!
DINA MAATY
EDITOR
dina@bncpublishing.net
Still We Rise
EDITOR’S NOTE
HCNME
Page 9
9
HOTELNEWSME.COM | JANUARY 2021
FUN COMES
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Page 11
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12
JANUARY 2021 | HOTELNEWSME.COM
S
kills shortages, cost pressure,
digitisation – these are the
challenges faced by caterers
in industry catering, say
experts at Rational.
Then there are the increased
expectations of customers with
regard to quality, special diets such as
vegetarian, vegan, gluten or lactose-
free as well as a varied menu.
So, in addition to good ideas and
clever concepts, kitchens also need
a partner who knows the challenges,
supports them from a technical
perspective and allows them to
produce large quantities. Rational has
created such support with iKitchen.
“We have combined the iCombi Pro,
iVario and ConnectedCooking into
a system solution under the name
iKitchen,” explains Thomas Hofer,
managing director at RATIONAL
Kitchen & Catering Equipment Trading
FZCO at Rational.”The objective is to
facilitate the work, particularly in large
kitchens from a volume of 500 meals
per day, streamline processes and thus
save space, money, energy and raw
materials.
Hofer knows one good example.
Let’s take for instance a kitchen that is
originally equipped with a tilting fryer,
boiling pan, deep-fat fryer, pressure
cooker, convection oven and a stove.
In such a kitchen you can replace all
the appliances except for the stove
with an iCombi Pro and iVario. This will
save up to 40% in space. At the same
time, these two appliances together
will cover up to 90% of all conventional
cooking applications. With some
applications, such as boiling pasta or
cooking using the sous-vide method,
they can even take over from each
other and thus increase the flexibility of
a large kitchen significantly. This also
generally supports healthy cooking
methods.
According to Hofer: “With the iCombi
Pro, for example, you can deep-fry
without fat. The chips turn out as crispy
as you want, but have much less fat.
And with steaming, the vitamins and
nutrients are much better preserved.”
The two identical user interfaces,
which guide the user through the
menu according to the same principle,
show that the two appliances are made
to collaborate. The cooking systems
also have intelligent functions, which
once again make them very easy to
operate thus significantly reducing
the rate of errors. Even untrained staff
can therefore have easy access to
various cooking applications. The fact
that all resources are used optimally
with iKitchen is also demonstrated in
the overnight cooking function. Both
the iCombi Pro and the iVario have
this application, which saves so much
production time and eliminates a lot of
pressure from the kitchen.
The third component,
ConnectedCooking, also helps
productivity in that the networking
solution can be used to manage and
transfer cooking programs centrally,
access and save HACCP data from
both cooking systems and the
iCombi Pro can even be controlled
remotely. This saves many
pathways, reduces the error rate
and ensures a consistent standard in
food production.
The only thing left to do is
load and unload. Max Meier
first experienced iKitchen at the
urbanhabor in Ludwigsburg,
Germany: ConnectedCooking plays
a key role in its kitchen processes
and offers the essential convenience
in data logging, storage and analysis.
This means that all production and
HACCP data can be analysed from
the office.
Hofer concludes: “Rational
describes iKitchen as ‘productive
and flexible. Like never before.’ Very
apt, because large kitchens can
work even more successfully than
before and face their challenges in
a flexible way.” Or in other words,
this ultimately enables production
without compromise.
IKITCHEN BY RATIONAL OFFERS A NEW SYSTEM SOLUTION
FOR INDUSTRY CATERING
NEWS
HCNME
Page 13
13
HOTELNEWSME.COM | JANUARY 2021
UAE-headquartered TIME Hotels has
officially taken over the management
of the Onyx Hotel Apartments in Al
Qusais, Dubai, its fifth property in Dubai
and its seventh in the UAE.
Commenting, TIME Hotels CEO,
Mohamed Awadalla, says: “This
latest management acquisition,
further reinforces our steady
and focused growth strategy to
expand our footprint in the UAE
responsibly. The UAE hospitality
sector has grown steadily in con-
fidence, since the initial COVID-19
lockdown in April and now that
vaccines are ready to be rolled
out, I am very optimistic that our
industry will rebound in 2021, especially
during the build up to Expo 2020.”
Conveniently located near Dubai’s
commercial district, airport and an
array of tourist attractions and major
shopping destinations, TIME Onyx
Hotel Apartments, Al Qusais, comprises
176 furnished apartments, including 42
studios, 99 one-bedroom apartments
and 35 two-bedroom apartments.
The property features Foodio, an
all-day dining restaurant, Bites Café,
a business centre, prayer room and a
gift shop. Guests also have access to a
temperature-controlled roof-top swim-
ming pool, kids’ pool, jacuzzi and a
fully equipped 24-hour gym. For those
looking for total relaxation, guests can
indulge in a ladies or gents sauna and
steam room.
NEWS
TIME to manage Onyx Hotel Apartments in Qusais
The Sweetheart Kitchen chefs and
team have partnered with HORECA
Trade, Hotpack, MH Enterprise, Al
Rawdah, Coca Cola, and NRTC to
launch the Driver Meal Programme and
distribute over 300 meals to delivery
captains in Dubai.
“It has been a hard year for many, and
we believe it has been the hardest on
the delivery drivers that spend their
days on the roads making sure we
live more convenient lives,” says Adib
Samara, VP global brand and marketing
at Sweetheart Kitchen.
“Customers often don’t realise the
challenges that come with demand
growth and the difficulties that many
of these drivers are facing on a daily
basis. In addition to the road safety
issues, the long working hours, and the
weather challenges, the delivery pro-
fession can be physically and mentally
trying,” Samara continues.
To thank Dubai’s delivery captains for
their hard work and commitment to
the foodservice industry, Sweetheart
Kitchen prepared over three hundred
meals to be distributed to the com-
pany’s aggregator drivers. Any driver
who wishes to have a meal in between
his shift is also included in the social
programme. The meal distribution ini-
tiative ensured that all safety standards
are met and that the process falls in
line with Municipality and Food Depart-
ment protocols.
Sweetheart Kitchen
launches meal
programme for
delivery captains
Mohamed Awadalla, CEO, TIME Hotels
Page 14
Timeless Elegance
Where modern French art de vivre meets ancient Egyptian charm.
Book your stay at sofitel-dubai-theobelisk.com
PARIS - LONDON - ROME - DUBAI - SYDNEY - MEXICO CITY
Page 15
Page 16
16
JANUARY 2021 | HOTELNEWSME.COM
NEWS
HCNME
CNIEL – The French Dairy
Board and the European
Union have partnered with
one of the world’s renowned
pastry chefs, Claire Heitzler,
to showcase to Middle East
consumers why European
cream is the perfect ingredi-
ent this festive season.
Chef Heitzler trained under
her compatriot, renowned
French Chef Ducasse in To-
kyo, before putting her des-
sert expertise to acclaimed
success at the Park Hyatt
Dubai. The award-winning
chef returned to Paris, where
she led the pastry team at the
Ritz and worked at French
luxury bakery and sweets
maker, LaDurée, before start-
ing her own consultancy.
Long lauded for its many uses
when creating everything
from the simplest of desserts
to a show-stopping cake,
French dairy cream is 100%
dairy so 100% natural. Chef
Heitzler says, “French cream
is my go-to when making
desserts. I never could do
pastry without French cream.
This ingredient is at the base
of everything I do, and we’re
fortunate to have excellent
quality dairy products in
France thanks to our unique
terroir and farming methods.”
French cream is used to en-
hance aromas and balance all
kinds of flavours.
“One of the main qualities
of French cream is it can
help reduce the bitterness of
cocoa, the acidity of lemon,
temper certain fruits and the
astringency of others, which
makes it the perfect ingredi-
ent this festive season,” adds
Chef Heitzler.
A range of French creams are
available throughout the Mid-
dle East, including the UAE
and Saudi Arabia, and can be
found in local convenience
stores and hypermarkets.
Brands include Président, Elle
& Vire, as well as Waitrose’s
own brand which incorpo-
rates French crème fraîche
and French crème, Candia or
Paysan Breton.
Novotel, a brand within the
Accor group, today an-
nounced their collabora-
tion with Disney and Pixar’s
“SOUL” to provide its guests,
fans and followers with a
range of new features, in-
cluding in-hotel experiences,
one-of-a-kind augmented
reality animations and more.
The multi-film collaboration,
which began with Disney
and Pixar’s ONWARD, moves
into its second phase with
the international release of
the new feature film SOUL.
The family-friendly flick will
be available exclusively on
Disney+ on Dec. 25, 2020,
and in theatres in countries
where Disney+ is not avail-
able, taking viewers from the
streets of New York City to
The Great Before – a fantasti-
cal place where new souls
get their personalities, quirks
and interests before they go
to Earth.
Throughout late 2020 and
into 2021, guests will access
unique augmented reality
games at Novotel properties
in Europe, Latin America, the
Middle East, Australasia and
Africa. Coming next, the roll-
out of new and exciting activ-
ities surrounding another film
in the collaboration, LUCA,
Pixar’s next original movie
that invites the audience to
an unforgettable adventure
on the Italian Riviera.
As part of the new collabora-
tion, Novotel locations will
feature augmented real-
ity games and animations
inspired by SOUL’s universe,
accessible to each guest
through their smart phone.
QR codes positioned
throughout hotels in the Mid-
dle East and Africa (excluding
Tunisia and Morocco), will
invite families to play, spend
time together and more. Fans
and followers will also be
able to continue the fun at
home with games accessi-
ble through Novotel’s social
media channels.
Novotel teams up with Disney and Pixar’s all-new feature film ‘SOUL’
Page 17
17
HOTELNEWSME.COM | JANUARY 2021
NEWS
CNIEL – The French Dairy Board and
the European Union have partnered
with one of the world’s renowned pas-
try chefs, Claire Heitzler, to showcase
to Middle East consumers why Europe-
an cream is the perfect ingredient this
festive season.
Chef Heitzler trained under her
compatriot, renowned French Chef
Ducasse in Tokyo, before putting her
dessert expertise to acclaimed success
at the Park Hyatt Dubai. The award-
winning chef returned to Paris, where
she led the pastry team at the Ritz and
worked at French luxury bakery and
sweets maker, LaDurée, before starting
her own consultancy.
Long lauded for its many uses when
creating everything from the simplest
of desserts to a show-stopping cake,
French dairy cream is 100% dairy
so 100% natural. Chef Heitzler says,
“French cream is my go-to when mak-
ing desserts. I never could do pastry
without French cream. This ingredi-
ent is at the base of everything I do,
and we’re fortunate to have excellent
quality dairy products in France thanks
to our unique terroir and farming
methods.”
French cream is used to enhance aro-
mas and balance all kinds of flavours.
“One of the main qualities of French
cream is it can help reduce the bitter-
ness of cocoa, the acidity of lemon,
temper certain fruits and the astrin-
gency of others, which makes it the
perfect ingredient this festive season,”
adds Chef Heitzler.
A range of French creams are available
throughout the Middle East, including
the UAE and Saudi Arabia, and can be
found in local convenience stores and
hypermarkets. Brands include Prési-
dent, Elle & Vire, as well as Waitrose’s
own brand which incorporates French
crème fraîche and French crème, Can-
dia or Paysan Breton.
Alain Ducasse protégé CHEF CLAIRE HEITZLER
reveals her ingredients for the perfect festive dessert
Page 18
18
JANUARY 2021 | HOTELNEWSME.COM
NEWS
HCNME
Seera Group has signed a global
agreement with Hilton.The
direct connectivity distribution
agreement will provide Seera
Group customers with access to
the hotel chain’s current global
portfolio of more than 6,300
properties in 118 countries and
territories at affordable rates.
The agreement also enables
Seera to promote destinations
where these hotels are located
to visitors from Saudi Arabia,
United Arab Emirates, Egypt,
Bahrain, Kuwait, and beyond.
The agreement will also
provide Hilton access to Seera
Group’s diverse business entities
such as Almosafer, the group’s
flagship consumer travel brand
and the leading travel brand in
KSA, tajawal; its online travel
agency in the UAE; and Discover
Saudi, Seera’s dedicated desti
nation management company,
further strengthening Hilton’s
visibility and sales.
Additionally, travel partners
of Seera’s Corporate & Govern
ment business elaa, as well as
agents working with Mawasim,
the group’s Hajj & Umrah busi
ness, will get access to best
available rates and increased
availability. As Seera Group
readies for the post-pandemic
travel rebound, the new part
nership complements its strat
egy to drive growth, partnering
with hotels in different markets,
as they mark their progressive
reopening.
Seera Group partners with
Hilton to strengthen its global
hospitality network
TurtleTree Labs, the biotech company
pioneering the method to produce milk
using cell-based technology, has just
announced the close of an oversub-
scribed $6.2 million Pre-A funding
round from new and existing global
investors including Green Monday
Ventures, Eat Beyond Global, KBW
Ventures, and Verso Capital. TurtleTree
Labs, which has offices in San Francisco
and Singapore, will use the funds to
accelerate research and production of
functional, bioactive proteins and com-
plex sugars found in human milk. These
high-value components have potential
benefits in gut and brain health, which
can be applied to both infant and senior
nutrition.
“The vision of TurtleTree Labs is to cre-
ate a truly sustainable and cruelty-free
food system,” says Max Rye, chief strat-
egist of TurtleTree Labs. “We’re grateful
to have the support of leading investors
from every corner of the world.”
The company also announced that
HRH Prince Khaled bin Alwaleed bin Ta-
lal Al Saud, a prominent global investor
in the alternative protein sector through
KBW Ventures, will join TurtleTree Labs
as an Advisor. KBW Ventures first in-
vested in the TurtleTree Labs seed round
announced in June 2020 and has com-
mitted additional capital to the latest
round, the Pre-A raise.
In his role as Advisor, Prince Khaled
will shape new market growth plans,
lend his expertise in the alternative pro-
tein and food tech spheres, and liaise
closely with the founding team on other
areas of the business.
TurtleTree Labs raises $6.2 million
in funding round
Page 19
19
HOTELNEWSME.COM | JANUARY 2021
Dubai Chamber of Commerce and In
dustry has launched a series of 16 Global
Business Forum (GBF) virtual roadshows
examining new economic opportunities
in emerging markets across Africa, Latin
America and the ASEAN region.
The series comprises 16 high-level focus
groups that will be hosted over the next
six months and joined by prominent
businessmen, trade officials and other
stakeholders from a wide range of eco
nomic sectors.
Feedback shared during the discussions
will be used to shape the agendas of the
upcoming GBF events in Dubai that will
be held next year in partnership with
Expo 2020 Dubai.
H.E. Hamad Buamim, President & CEO
of Dubai Chamber of Commerce and
Industry, noted that the roadshow series
comes at a time when countries around
the world are witnessing rapid change
in the wake of Covid-19, as public and
private sector stakeholders adjust to
new economic realities and foster global
partnerships that can support sustain
able growth in the post-pandemic era.
Dubai is an important economic partner
for many emerging markets across Afri
ca, Latin America and the ASEAN region,
H.E. Buamim explained, adding that
the series creates an ideal opportunity
for Dubai Chamber to identify existing
investment opportunities, explore new
avenues of economic cooperation and
build bridges between business com
munities in the UAE and abroad.
The Global Business Forum is Dubai
Chamber’s flagship event series provid
ing a platform for high-level dialogue
between Dubai and emerging markets
that offer business potential.
Organised on the side-lines of Expo
2020 Dubai, the upcoming forums
will address macroeconomic develop
ments, key challenges and opportuni
ties emerging in the region through
thought-provoking discussions and
direct dialogue between government
and business leaders.
NEWS
GLOBAL BUSINESS FORUM ROADSHOWS SHED LIGHT
ON EMERGING MARKET OPPORTUNITIES
Emirates has announced it will
resume daily flights to Istanbul,
bringing the total number of pas-
senger destinations served by the
airline to 99.
In tandem with the gradual
return of travel confidence and
demand, Emirates continues to
rebuild its network. Strict health
and hygiene measures have been
implemented across all of Emir-
ates’ touchpoints, even as the
airline brings back its signature
products and services onboard
and on ground.
The addition of Istanbul expands
Emirates’ European network to 31
destinations, enabling customers
to connect to destinations across
its wide global network with one
stop in Dubai. Flights to/from
Istanbul will operate once daily
by the Boeing 777- 300ER.
EMIRATES
RESUMES FLIGHTS
TO ISTANBUL
H.E. Hamad Buamim, President & CEO
of Dubai Chamber of Commerce and Industry
Page 20
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Page 22
22
JANUARY 2021 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
Dubai’s latest nightlife addition,
Soho Beer Garden, has opened.
The destination debuted along-
side the Meydan Racecourse. This
expansive outdoor venue is directly
adjacent to Soho Garden and has
been designed to welcome a hip,
urban crowd looking for dining and
entertainment experiences from day
to night. Home to a number of dif-
ferent elements, guests can choose
between The Foxglove, a heritage
British gastropub with traditional
décor and authentic British and
Irish beer selection, or the outdoor
Beer Garden, with a large selection
of international and bespoke craft
beers.The Beer Garden also features
one of the UAE’s largest screens, for
unmissable sporting highlights, and
a live stage for a range of musical
performances. An additional healthy
day-to-night restaurant concept is
planned for early 2021.
Abela & Co, a company which has been a part of the food
and beverage industry for over 53 years, has unveiled its
new e-commerce platform, Abela Online.
Abela & Co’s signature products will now be easily acces
sible to everyone in their own homes. The choice of meals
includes a wide range of homemade snacks and appetisers,
Arabic mezze, soups & sauces, gourmet pies & quiches,
meatballs & burger patties, frozen meals and desserts.
Orders can be made on www.abelaonline.com, with free-
next day deliveries on orders above AED 100 in Dubai.
Orders to Abu Dhabi will be available soon.
With its roots firmly established in the contract cater
ing space, Abela & Co’s presence spans multiple sectors
including corporate offices, healthcare facilities, industrial,
oil & gas, retail, hospitality and education, producing over
45 million meals a year, employing a team of 2,000 creative
individuals and operating four central production kitchens
across the UAE.
In March 2019, the company opened an additional central
processing unit (Culinary Solutions), which today produces
many of Abela & Co’s signature products, most of which
will now be available online.
ABELA & CO ROLLS OUT E-COMMERCE PLATFORM
Meydan nightlife venue Soho Beer Garden opens
Page 23
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HOTELNEWSME.COM | JANUARY 2021
OPENINGS & LAUNCHES
Starbucks launches
first-ever strawless lid
across MENA stores
Starbucks has announced the
launch of the strawless lid
across all its markets in the
MENA region.
The newly launched strawless
lid is recyclable and is the new
standard for iced beverages
in Starbucks stores across the
MENA. Starbucks has developed
and trialed several prototypes
of the lightweight recyclable
strawless lids in select markets
around the world before rolling
it out in the region.
This initiative reflects Starbuck’s
global multi-decade aspiration
to become a resource-positive
company by 2030. It also aims
to positively impact customers
and its environmental footprint
through a series of actions,
including shifting away from
single-use plastic, investing in
innovative and regenerative
agricultural practices, and de
veloping eco-friendly stores.
Al Boom Steak & Seafood Restaurant,
located in Radisson Blu Hotel,
Kuwait, has opened its newly
revamped deck offering outdoor
seating. The head chef is also
introducing a brand-new menu
concept inspired by urban cuisines
from all over the world.
The menu takes guests on a tour
around the world as it features dishes
inspired by Indian, Arabic, European
and American cuisines. The meat
selection includes prime cuts of
Certified Angus Beef and Australian
Wagyu. The seafood section includes
shrimp, lobster, and various types of
fish which are popular in Kuwait.
The Al Boom Restaurant, built in
Calicut, India in 1979, is an exact
replica of dhows that used to sail
the Arabian Sea until the start of the
twentieth century. The ship arrived in
Kuwait in 1980, right in time for the
opening of the Radisson Blu Hotel,
and Al Boom Restaurant first opened
in 1982.
Radisson Blu Hotel, Kuwait’s Al Boom
Restaurant reopens
New Greek-Mediterranean restaurant
opens at The Pointe
AIZA, a brand-new, homegrown, Greek-
Mediterranean restaurant, bar and
lounge has opened at The Pointe.
It is a fully licensed open-plan venue,
with an open-air terrace, where
guests will find a blend of Greek-
Mediterranean cuisine, beverages,
an extensive selection of shisha, and
a specially curated line-up of live
entertainment – all topped off by views
of the world’s largest fountain, in the
setting of the East Marina at The Pointe.
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JANUARY 2021 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
Following the recent launch of their brand-
new, fair-value specialty green and roasted
coffee trading company People’s Coffee,
Sheikh Dr Majid Al Qassimi and Emirati
entrepreneur Ali Mansoor hosted Yemeni
farmers in an informal stakeholder meeting
through video conferencing on December
10, 2020.
Building on the company’s promise to
enable them to share their stories with the
world and improve their quality of life, the
event featured a session where farmers
were encouraged to share their journeys
and thoughts on what makes their coffee
unique, led by Sheikh Dr Al Qassimi.
“It was important to bring everyone
together, for all the people involved in
bringing this coffee to the market to get to
know each other – from the farmers to the
roasters. We’re immensely proud to have
been able to host these diligent individuals,
whose voices are often lost by the time the
product reaches the consumer,” says Sheikh
Dr Al Qassimi.
“I would like to thank all of the stakeholders
who have taken part in this meeting, and
DMCC for enabling us to conduct it very
smoothly at their magnificent facility.”
Fair-value company
People’s Coffee connects
with Yemeni farmers and
holds cupping session for
Dubai connoisseurs
Nestled in the heart of The Beach
and Jumeirah Beach Residence,
Address Beach Resort has opened
its doors on Friday, December 18,
2020 and is the first-ever Address
beachfront property.
A landmark project developed by
Al Ain Holding with two 77-floor
twin towers, connected with
the tallest inhabited skybridge in
the world have transformed the
Jumeirah Beach skyline. Moreo
ver, this project is a candidate
for the Guinness Records for the
highest infinity pool.
Rabih Karam, group CEO of Al
Ain Holding, says “The opening of
Address Beach Resort and Address
Beach Residences is testament to
our undoubted commitment to
develop landmark projects with
best-in-class partners adding new
dimension to the luxury offering
of Dubai.”
With reservations now open for
hotel stays from December, Emaar
Hospitality Group spokesper
son, Chris Newman, says “We’re
excited to bring the Address ex
perience to life at the brand’s first
beachfront property located at
one of the most popular locations
in Dubai, loved both by residents
and tourists alike. From a number
of food and beverage outlets and
a luxury award-winning spa, to
an array of luxury room offerings
and spectacular beachfront views,
Address Beach Resort is set to
leave guests with unforgettable
experiences.”
The 77-storey tall twin towers
houses Address Beach Resort and
Address Beach Residences and
features 217 guest rooms and
suites including deluxe rooms,
one and two-bedroom suites as
well was a three-bedroom Presi
dential Suites.
The residences feature 443 fully
furnished and serviced apartments
and 478 unfurnished residential
apartments. The resort fea
tures Address’ signature homely
concept, The Restaurant and an
intimate The Lounge set around
the lobby area’s olive trees.
Plus, a 100-metre-long beach
strip, as well as family-friendly
and adults-only pools. Focusing
on holistic wellness, the resort
also features a fitness centre and
The Spa at Address. Hotel guests
and serviced apartment residents
will have access to leisure and
recreational facilities.
ADDRESS HOTELS + RESORTS UNVEILS FIRST
BEACHFRONT PROPERTY
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HOTELNEWSME.COM | JANUARY 2021
OPENINGS & LAUNCHES
Accor has announced half-price
offers at more than 35 hotels and
resorts across Saudi Arabia, exclusive
to members of its lifestyle loyalty
programme ALL – Accor Live Limitless
on bookings from now until January
15, 2021, with stays valid until March
31, 2021
As part of the offer, guests can
enjoy and “re-celebrate” all that the
Kingdom and the group’s wide range
of brands have to offer, including
luxury urban and coastal properties
with outstanding leisure, dining and
wellbeing facilities in in Riyadh, Jed
dah, Al Khobar, Makkah and Madinah
across participating brands such as
Sofitel, Movenpick, Fairmont, Raffles,
Pullman, ibis, and Novotel to name a
few.
That’s not all, Accor is also offer
ing one lucky winner the chance to
win a 5-night paid holiday at Raffles
Seychelles including meals for two,
two air international flight tickets
and a helicopter transfer from Mahe
to Praslin. To enter the competition,
participants need to simply sign up to
the ALL Loyalty program and follow @
ALL_MEA on their Instagram chan
nel for more details. The competition
ends on December 24, 2020
Accor currently operates 39 proper
ties (14,314 rooms) in the KSA with 36
more (10,372rooms) in the develop
ment pipeline.
Accor launches exclusive, members-only offers across its Saudi Arabia hotels
Al Hadheerah, located at Bab Al Shams, has reopened
its doors. Set in a traditional fort, the restaurant fea-
tures falconry displays, camel caravans, horse shows
and Tanoura dancers, in addition to a live band.
Al Hadheerah’s selections of authentic Arabic cuisine
feature a barbecue of meats over live cooking sta-
tions, wood-fired ovens and spit roasts, set in socially
distanced settings. The venue is open daily from 7pm
until midnight.
Al Hadheerah Desert restaurant
reopens at Bab Al Shams
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JANUARY 2021 | HOTELNEWSME.COM
APPOINTMENTS
HCNME
Radisson Blu Hotel, Dubai Media City has appointed Phil
Roberts as its new director of F&B.
Roberts, a British national, brings 19 years of hospitality
experience to his new role in which he will oversee the
operations of the Media City hotel, including its F&B outlets,
outside catering, 12 meeting rooms and 246 keys, leading the
culinary teams in all of the hotels dining venues, including
Italian restraint Certo, media city hangout ICON Bar and
rooftop Tamanya Terrace.
He has previously worked for Radisson Hotel Group for a few
years 2001 – 2008 as an executive head chef for Park Inn by
Radisson, Telford and Park Inn by Radisson, Northampton.
Before joining Radisson Blu Hotel, Dubai Media City, he
served as the Hotel Operations Manager at Formby Hall Golf
Resort & Spa, where he catered more than 700 guests daily
overseeing both kitchen and F&B service operations.
Radisson Blu Hotel, Dubai Media City
appoints new director of F&B
Waldorf Astoria Ras Al Khaimah has welcomed Vincenzo Emma
as the new chef de cuisine of Italian restaurant Azure.
With over a decade of experience, Chef Emma will head up the
kitchen of this Mediterranean-style restaurant.
In 2016, with six years of experience under his belt, the chef
was offered his first Head Chef position at Dalla Terra Wine
Restaurant, specialising in using the finest seasonal ingredients to
create Italian cuisine, in the heart of the English capital.
The opportunity to work at the Shangri-La Hotel & Resort in
Muscat, Oman, as Senior Sous Chef at Capri Court, proved to
be another pivotal point in his career. Working alongside three
Michelin-starred Executive Sous-Chef, Marco De Vincentis, Chef
Emma further perfected his skills.
New chef joins Waldorf Astoria
Ras al Khaimah
The newly opened Hotel Indigo Dubai Downtown
has announced the appointment of Astrid Lesuisse
as resident art manager at the property.
Lesuisse’s key responsibilities within her role entail
leading art tours throughout the property, hosting
art events and driving the development of the
Bakala Jooos juice bar and concept store.
Astrid pursued a degree in Art History in The
Catholic Institute of Paris, and later completed
two Master’s Degrees in Art Management and
International Cultural Project Management in EAC
School and University of Versailles Saint-Quentin-
en-Yvelines.
Hotel Indigo Dubai Downtown
appoints resident art manager
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HOTELNEWSME.COM | JANUARY 2021
Four Seasons Hotels and Resorts has announced
the appointment of Rami Z. Sayess as regional vice
president and general manager at Four Seasons
Hotel Bahrain Bay.
With a proven track record in the hospitality
industry, specifically with the Four Seasons over the
past 15 years, Sayess will be based in Bahrain with
regional responsibilities overseeing several Four
Seasons hotels and resorts in Europe, Middle East &
Africa region (EMEA).
Sayess leaves Beirut after five years which he
describes as “very unusual to say the least, having
witnessed record results since the hotel opening
thanks to Lebanon’s stability during the years
2016-2019 and the outstanding performance by my
amazing team”.
Taking over the reins from Sayess will be Georges
Ojeil, a 20-year hospitality veteran, who was most
recently the Area General Manager for Campbell
Gray Amman and Le Gray Hotel Beirut. Ojeil will
take on the leadership role as General Manager for
Four Seasons Hotel Beirut starting January 2021 and
will report to Sayess in his capacity a Regional Vice
President.
Four Seasons Hotel Bahrain Bay
names regional vice president
and general manager
Marriott International has announced the appointment of
the senior management team who will lead the launch of
the new Element Al Jaddaf hotel in the heart of Dubai’s
historic creekside district.
Leading the team is GM Richard Bleakley – an experienced
hotelier who has been involved at the property from the
planning stage. Bleakley’s journey with Marriott began in
the UK in 2000. Starting his career in sales and marketing,
he discovered a burgeoning passion for operations and
transitioned to the role of Operations Director at the
Marriott Forest of Arden Hotel & Country Club, UK, in 2007,
before ascending to his first position as General Manager of
the Northampton Marriott Hotel, in 2009.
Since relocating to the UAE in 2012, he has managed a
number of properties. More recently, his experience was
instrumental in the opening of the five-star Marriott Al
Forsan Resort. Presently overseeing multiple properties
including, the Marriott Hotel Al Jaddaf & Marriott Executive
Apartments, Marriott Executive Apartments Dubai Creek,
and Four Points by Sheraton Bur Dubai, he will add Element
Al Jaddaf to his portfolio.
Ravneet Arora was appointed as Multi-Property Director of
Sales in August 2020 as part of Elements’ pre-opening team,
whilst equally overseeing Marriott Executive Apartments
Dubai Creek and Four Points by Sheraton, Bur Dubai driving
the Sales and Marketing efforts for all the hotels.
Mohanad Amer will manage all hotel operations, as
Multi-Property Director of Operations. Nancy Shaker, Multi-
Property Director of Human Resources, oversees all aspects
of talent management including recruitment, learning and
development, employee engagement and performance
management, for Element Al Jaddaf, in addition to the four
other properties in her portfolio.
Devising the culinary offering of the Element Al Jaddaf hotel
is experienced chef of 12 years, Jelson Jayapragasan. He has
sharpened and developed his cooking skills working across
leading, luxury hospitality brands, including Shangri-La,
Fairmont, and Jumeirah.
Element Al Jaddaf appoints senior
management team
APPOINTEMENTS
Page 28
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JANUARY 2021 | HOTELNEWSME.COM
Can you give us a glimpse of your
career journey so far?
I started my career as a chef in 2006
in Kerala, India, working with a small
hotel. In 2009, I got the opportunity to
work at Madinat Jumeirah in Dubai,
in many restaurants including The
Wharf, Barzar and Jambase. In 2013,
I was selected to take on a role at Zero
Gravity as part of the pre-opening
team, where I became a part of many
successful concepts.
What’s your favourite dish to eat
and why?
I love the crispy chicken sliders, as
they have a sweet and spicy taste with
mango in them. The dish is made with
chicken breast crumbed with corn
flakes, which makes it extra crispy, then
it’s coated with sweet chili sauce and
mango salsa, served in a charcoal bun
with a chipotle mayonnaise spread.
What are you cooking up today?
Tell us more about the dish.
Today, I’m cooking paprika rub-roasted
veal ribs with MAGGI® Mashed Potato,
butter squash purée, broccolini,
CHEF® Demi-Glace and fresh truffle.
As a chef, what are the top
ingredients and products you’re
using these days?
I always have fresh truffles, caviar,
organic olive oil and lobsters available
in my kitchen. I use different kinds of
mushrooms, heirloom vegetables and
chili blends.
What are some of the most recent
important food trends you can tell
us about?
As the market is now more aware of
what consumers have on their plates
and the impact of food on health, many
people around the world prefer plant-
based foods. More meat alternatives are
being introduced and people are more
into organic, sustainable and heart-
healthy picks.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to the
market and meet demand?
The product needs to be simple to be
understood by the consumer. The taste
of the product will always matter when
weighing things between healthy and
tasty. Soon, calorie details will be a
must on menus, and so less fried foods
and more raw, roasted or steamed op-
tions will be the norm.
PRAVEEN KUMAR
SOUS CHEF
AN INDIAN NATIONAL, KUMAR HAS 12 YEARS OF
CULINARY EXPERIENCE IN THE UAE
MAKING DELICIOUS POSSIBLE
HCNME
“I always have fresh truffles, cav
iar, organic olive oil and lobsters
available in my kitchen. I use dif
ferent kinds of mushrooms, heir
loom vegetables and chili blends.”
Page 29
29
HOTELNEWSME.COM | JANUARY 2021
RUB
• 20 g Paprika powder
• 10 g Brown sugar
• 5 g Garlic powder
• 5 g Onion powder
• 4 g Salt
• 2 g Black pepper
• 1 tsp Charcoal powder
BUTTERED VEGETABLE
• 10 g Broccolini
• 2 g Butter
• 1 g Salt
• 1 g Pepper
BUTTERNUT SQUASH PUREE
• 80 g Butternut
• 50 ml Cream
• 5 g White onion
• 1 g Thyme
• 1 g Garlic
• 20 g Butter
• 2 g Salt
• 1 g Pepper
SAUCE
• CHEF® Demi-Glace
GARNISH
• Fresh truffle
MAGGI® MASHED POTATO
• 60 g MAGGI® Mashed Potato
• 1 ltr Hot water
• 20 ml Cream
• 2 g Salt
• 1 g Pepper
INGREDIENTS
PAPRIKA RUB ROASTED VEAL RIBS
WITH MAGGIE® MASHED POTATO, BUTTER SQUASH PURÉE,
BROCCOLINI, CHEF® DEMI-GLACE & FRESH TRUFFLE
FIND OUT MORE
ABOUT US HERE:
Page 30
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JANUARY 2021 | HOTELNEWSME.COM
MAKING DELICIOUS POSSIBLE
HCNME
Can you give us a glimpse of your
career journey so far?
Throughout my journey, food was an
important part of my life; my passion
began when I was 12 and preparing food
for my siblings had become one of my
responsibilities. By the age of 18, I de-
cided that cooking was what I wanted
to do. By 2010, I left my hometown in
Syria to pursue my dream of becoming
a chef in Dubai! Now, I’m a head chef
at Cravia.
What’s your favourite dish to eat
and why?
Stuffed vine leaves. It’s my favorite,
as it was the dish that my mum would
prepare whenever the whole family
was getting together, especially for
the holidays!
What are you cooking up today?
Tell us more about the dish.
Today, I’m making a deconstructed
‘knafeh’ cheesecake with pistachio
and rose. I use vermicelli and crushed
pistachios as the base and the filling
is very simple, a combination of
Nestlé® Cream, Nestlé® Sweetened
Condensed Milk, Cream cheese,
whipping cream and rose essence
to add a Middle Eastern touch. It is
layered and topped with some fresh
berries to add freshness.
As a chef, what are the top
ingredients and products you’re
using these days?
In our kitchen, the focus has always
been on healthy choices when it
comes to ingredients. Recently, oats,
spinach and multi-cereal dough are
all being increasingly used to create a
variety of better choices.
What are some of the most recent
important food trends you can tell
us about?
For Middle Eastern cuisine, ‘kaak’
is the most recent trend in the
restaurant business, as it gives
customers the nostalgia feel.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to
the market and meet demand?
Provide restaurants and kitchens
with more local products to support
the local community and production.
RABEE ESSA
HEAD CHEF
A SYRIAN NATIONAL, ESSA HAS 16 YEARS OF CULINARY
EXPERIENCE, 10 OF WHICH ARE IN THE UAE
“For Middle Eastern
cuisine, ‘kaak’ is the
most recent trend in
the restaurant business,
as it gives customers
the nostalgia feel.”
Page 31
31
HOTELNEWSME.COM | JANUARY 2021
FIND OUT MORE
ABOUT US HERE:
• 50 g Dessert vermicelli
• 50 g Pistachio, finely chopped
• 20 g Butter, melted
• 250 g Cream cheese
• 200 ml Heavy whipping cream
• 250 g Nestlé® Sweetened Condensed Milk
• 170 g Nestlé® Cream
• Few drops of rose essence
• Chopped pistachio, for garnish
• Dried rose, for garnish
INGREDIENTS
DECONSTRUCTED ‘KNAFEH’ CHEESECAKE
WITH PISTACHIO AND ROSE
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32
JANUARY 2021 | HOTELNEWSME.COM
W
hile the year
is coming to
an end, global
communities
continue to
work tirelessly
to combat the
spread of Covid-19. It’s no secret that the hospi
tality industry has been placed in an incredibly
vulnerable position, but within that sobering
reality, it’s important to be resilient but also
flexible, nimble and open-minded.
With no doubt there will be several long-
term changes to how the travel and hospitality
industries will function and interact moving
forward. Another key aspect to consider is how
travelers and guests themselves will ultimately
evolve with regards to their behaviors, expecta
tions and preferences.
But, the hospitality industry has survived
countless challenges and periods of economic
downturn, and COVID-19 will be no excep
tion. As we all know, this has been a year of
absolute firsts for so many, and there’s been an
enormous amount of learning and stretching
in between. In times like these, we need to plan
for the future, inspire our teams and remind
them that there will be an end to this crisis, and
that the hospitality industry will come back
stronger than ever.
OPINION
HCNME
We Need
to Look
Ahead
to the
Future
BY TIM
CORDON
Area Senior Vice President
Middle East & Africa,
Radisson Hotel Group
"In times like these,
we need to plan for
the future, inspire our
teams and remind
them that there will
be an end to this
crisis, and that the
hospitality industry
will come back
stronger than ever. "
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HOTELNEWSME.COM | JANUARY 2021
As we all look ahead to
2021, Radisson Hotel Group
remains prudently optimistic
and determinated to continue
implementing the five-year
development and growth plan
in the coming three years.
We are confident that travel
will continue to rebound, and
more capital will be invested
in the industry from both the
private and public sectors.
The region remains one
of the key focus markets
for Radisson Hotel Group’s
global development strategy
and we aim to continue ex
panding our brand architec
ture and strengthening our
presence. Throughout the
past 12 months, our teams
have been working tirelessly
to keep these hotel signings
and openings on track, and
I am very proud of what we
have achieved this year.
Looking towards the future,
the Kingdom of Saudi Arabia
and the United Arab Emirates
will continue to play a key
role within our expansion.
The Middle East portfolio
currently has 73 hotels,
resorts and serviced apart
ments in operation and 38
hotels in development. Look
ing at the current pipeline, we
aim to open six hotels across
the kingdom and three hotels
within the United Arab Emir
ates, in 2021.
One of my core believes is
that regardless of the nega
tive effects that came into
being, there are always new
opportunities that arise as a
result. Those who understand
the new definition of ‘nor
mal’, adapt and respond, will
be able to benefit from these
new opportunities. With that
in mind, we’re busy preparing
ourselves for an exciting year
to come. From our second
Radisson Collection in Saudi
Arabia, the first Radisson
Resort in Ras Al Khaimah to
the group’s first hotel on Palm
Jumeirah, 2021 has a lot in
store for us.
While the recovery speed
of the hospitality industry
will be determined by the
vaccine, and will be different
based on the countries and
areas around the world, many
countries in Middle East have
already started to see a recov
ery in the fourth quarter of
2020, be it from the domestic
or international market.
Across the region, govern
ment’s stringent safety
measures and innovative
efforts have played a vital role
in supporting businesses in
their recovery while safe
guarding the people. Once the
vaccine becomes available,
this will significantly improve
our industry’s performance,
and until then we need to
remain optimistic and
positive, listen to our team, be
flexible, and make decisions
quickly.
WE NEED TO LOOK AHEAD TO THE FUTURE | TIM CORDON
"Those who
understand the
new definition of
‘normal’, adapt
and respond, will
be able to benefit
from these new
opportunities."
Page 34
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JANUARY 2021 | HOTELNEWSME.COM
Butter-ly
Delicious
Five Courses, Four Colours
and One Product Highlight
the Versatility of French Butter
for the Festive Season
EVENT REVIEW
HCNME
Page 35
35
HOTELNEWSME.COM | JANUARY 2021
An exclusive dinner was held
so that guests could experience
the many colours of French
butter sauces, showcasing its
quality and versatility.
French dairy aficionado, and
award-winning artisan François
Robin described the unlimited
butter recipe possibilities for the
festive season.
CNIEL - The French Dairy Board and the European Union hosted
a select group of foodies, dairy importers and trade partners for
an exclusive dinner to highlight the versatility of French butter in
gastronomy, under the theme of colourful butter sauces.
Held at @Inked, the creative dining space in Al Quoz, Dubai,
diners were treated to a high-end, five-course menu, which
focused on butter sauces – choosing green, black, red and yellow
as the individual themed colours. Even the décor was carefully
thought out, balancing golden hues to remind everyone of the
colour of butter, in addition to the four colours of the dinner.
“The idea behind the event was to stress just how creative one
can get when cooking with French butter. For instance, for this
dinner, the chef suggested different ways of savouring butter,
whether it’s served as Maître d’Hôtel, noisette or monté.” >>>
BUTTER-LY DELICIOUS
Page 36
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JANUARY 2021 | HOTELNEWSME.COM
EVENT REVIEW
HCNME
“Dairy butter can enhance the
flavours of any type of cuisine
or recipe,” said Laurent
Damiens, COO of CNIEL The
French Dairy Board.
“Although French butter
might be a common sight
in any fridge, it can marry
almost any ingredient and
enhance fine dining recipes,
especially during the festive
season,” explained François
Robin, who has travelled the
world for years highlighting
why French butter is the pre
mium product in the market.
“This is particularly impor
tant in major cosmopolitan
cities such as Dubai, home
to over 3.38 million people
from more than 200 differ
ent countries around the
world, each with their own
diverse tastes,” added Laurent
Damiens.
“Tastes in the Middle East
are becoming more varied and
sophisticated, which has been
accelerated by the number of
top-class restaurants opening
throughout the region, afford
ing exciting opportunities
for French dairy exporters,”
concluded François Robin.
Award-Winning Artisan François Robin
Laurent Damiens,
COO of CNIEL
Page 37
37
HOTELNEWSME.COM | JANUARY 2021
BUTTER-LY DELICIOUS
“The idea behind the
event was to stress just
how creative one can get
when cooking with French
butter. For instance,
for this dinner, the chef
suggested different ways
of savouring butter,
whether it’s served as
Maître d’Hôtel, noisette
or monté.”
Page 38
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JANUARY 2021 | HOTELNEWSME.COM
COVER STORY
HCNME
The food & beverage manager at Nakheel Malls
reveals what goes into developing some of the
biggest multi-venue F&B concepts in the region
SANDY EL HAYEK
Spoilt for
Choice
Page 39
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HOTELNEWSME.COM | JANUARY 2021
NAKHEEL | SANDY EL HAYEK
You have developed two of F&B’s biggest concepts
in Dubai; please tell us more about how the idea
came about.
Firstly, Depachika at Nakheel Mall is a novel concept
that was inspired by the Japanese basement-level
food halls. I personally flew to Japan to research this
concept in depth. Right from the outset, we were keen
to differentiate with Depachika, by showcasing locally
developed concepts in one food hall destination -
mainly from brands backed by Dubai-based artisans,
entrepreneurs, break-through talent and trendsetters.
Our vendors are diverse, offering everything from dine-
in, take-away, gourmet groceries and foodie gifts, right
through to a wine cellar, cheese room, cooking school
and pop-ups.
Secondly, for Food District, we wanted to transform
and utlilise an existing space at The Pointe with a rela
tively low operating cost, in comparison to a full-fledged
restaurant. Building on the success of Depachika Food
Hall, we developed a two-storey, licensed dining hub
celebrating 13 homegrown concepts all under one roof
- the first of its kind in Dubai. The first floor showcases
ten dine-in brands from trend-setting Dubai-based
chefs, restaurateurs and food entrepreneurs, alongside
two licensed bars. Meanwhile, the ground level houses
an artisan coffee and café concept, with pastries and
a gelato stall. This prime indoor and terrace location
boasts front-row views of the world’s largest fountains,
together with Atlantis vistas. >>>
Above: Sandy El Hayek, F&B manager at Nakheel Malls
Left: Food District interior
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JANUARY 2021 | HOTELNEWSME.COM
For both concepts, as a landlord, we have
supported entrepreneurial restaura-
teurs and small F&B businesses with
a business model that offers NO fixed
overheads like rent, only charging a
percentage of turnover. This strat-
egy became even more crucial over
the pandemic. Furthermore, we take
responsibility for the bulk of the capital
expenditure, so the vendor only needs to
bring speciality equipment and staff on
site. Therefore, the vendor has no major
start-up and investment costs other
than operating costs (for instance they
pay utilities based on consumption),
with the venture proving less risky.
How has Nakheel redefined dining
through the multi-venue hubs?
The term ‘food hall’ has been a familiar
concept globally for a while – and we
wanted to bring it to Dubai. The busi-
ness model looks after all stakeholders,
from the landlord, to the vendor and
the end consumer, by promoting the
quality-price ratio from all ends. We
have benchmarked ours with some of
the most renowned names worldwide
such as Harrods, Galeries Lafayette and
Southridge for Depachika - or Chelsea
Market for Food District.
A food hall is not just another floor in
a mall with door-to-door independent
shops, it is a destination where everyone
rolls up their sleeves and contributes,
from the landlord to the nightshift stew-
ards. It is a community within a com-
munity where passionate entrepreneurs
and retailers genuinely look after each
and every customer. Both concepts are
also about giving customers choice, in a
casual environment and at a wide choice
of price points. Our dining hubs allow
guests to maintain safe spacing, whilst
still meeting up casually with friends
and family. It is a concept we did not
know we were missing until we had it; a
trend and behaviour ahead of its time.
Everyone will have a favourite vendor
– but they will also discover something
new. Through the variety and diversity
of vendors we can cater to all dietary
requirements – thus families and friends
can all dine together, with each person
choosing to eat something different.
“Both venues
are very much
community
initiatives and
we’re primarily
targeting
the Palm and
foodie residents
of Dubai.”
COVER STORY
HCNME
The masterminds behind
Food District venues
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HOTELNEWSME.COM | JANUARY 2021
While Depachika was before Covid-19,
Food District opened in times of pan-
demic; what sort of changing dynam-
ics have the venues had to adapt to in
the wake of Covid-19?
Thankfully, Depachika’s design is natural-
ly spaced out, so follows all the guidelines.
Food District’s expansive indoor and ter-
race dining areas have been designed with
plenty of safe spacing in line with Dubai
Municipality’s Covid-19 health and safety
regulations. QR code menus, disposable
cutlery options and sanitisers on the
tables are the norm now.
With 2020 such a struggle for so many,
and, in line with Food District’s home-
grown theme, we wanted to give back to
the local community by offering value-
for-money over the last festive season. So,
we decided on a policy of no minimum
spend without any set menus including
New Year’s Eve with views of both the
Palm fireworks and the world’s largest
fountains. That way diners were able
to mix and match dishes from all our
vendors – spending as much, or as little as
they liked.
How would you describe the essence
of both Food District and Depachika;
are they fine dining or casual – and
what about delivery?
Both are casual concepts – however
Depachika’s design reflects an elegant,
sophisticated food hall – whilst Food
District is more of a rustic hub. Depachika
is also more than a dining hub, with 60 per
cent of its offering as retail showcasing
everything from specialty groceries and
butchery to artisanal chocolate, tea and
gifting items. In order to meet demand, in
particular during the lockdown, we intro-
duced a quick delivery solution on Deliv-
eroo’s grocery section, where customers
can buy last minute items like baguettes,
pastries and pasta from a mix of vendors
in one basket within 30 minutes.
We also developed and recently launched
Depachika’s e-commerce customised
with a selection of favourites from each
vendor where users can schedule delivery,
whether a cheese board for a dinner party,
or a hamper for a special occasion. Other
than that, each dine-in brand at both
Depachika and Food District provides its
own delivery from its full menu through
its respective delivery channels. >>>
FIRST LEVEL
Dibba Bay Oystersx
The Middle East’s only oys-
ter farm growing gourmet
oysters in Fujairah. Only
AED150 for a dozen No
3s. Savour these bi-valves
with a chilled glass of your
favourite tipple.
Reif Japanese
Kushiyaki
A dedicated sushi and
sashimi bar using Japanese
seafood from celebrated
Dubai chef Reif Othman.
Weekends also feature
Reif’s signature torched
nigiri and Wagyu sando.
Smöl by The Lighthouse:
Indulgent comfort food
in one bite with a medley
of small bowls and plates.
Think fried egg bagel with
tomato, avocado and tahini
for breakfast; mini merguez
sausage brioche roll for
lunch; and bombolone with
dolci for dessert.
Sticky Rice
family-run bona fide Thai
fare with chef mama herself
in the kitchen. Hero dishes
include the tom yum soup;
‘Pad Talay Prik Pow’ mixed
seafood platter oozing with
chilli and garlic; and mango
sticky rice ice cream.
Tandoornari & Wok Tales
Two Dubai-developed
concepts by the Lafayette
Gourmet team. An Indian
kitchen with classic dishes
of butter chicken to biryani
sits next to an Asian soul
food booth serving Nasi
Goreng to Pad Thai.
The Roost Rotisserie:
A husband-and-wife team
recognised for their 40-
hour brined chicken, slow-
roasted on the rotisserie
for three hours. Free-range,
hormone and antibiotic-
free, locally sourced
chicken.
Wingsters
The UAE’s first and finest
Buffalo wings specialist
restaurant with a wide va-
riety of freshly made sauces
– by Emirati entrepreneur,
Ahmed Hassan. Hero
dishes include the ‘Korean
Henchmen’ BBQ wings;
‘That’s Peanuts’ wings; and
for burger fans, the ‘Tommy
Gun’ with buffalo crispy
chicken.
Bite Me Burger & Get
Plucked
Two edgy, cheeky burger
and chicken restaurant
brands that differentiate
with mini burgers, and
fried chicken in crisp waffle
cones.
Bramble Bars
(two booths)
Dubai’s leading bar and
cocktail specialists.
GROUND LEVEL
Boon Coffee
Dubai-based, Ethiopian-
owned specialty coffee
roaster showcasing pre-
mium farm-sourced beans.
Silk Gelato
The finest, creamiest
quality gelato with density
and richness, using fresh
Emirati milk and traditional
Greek recipes. The sorbets
are made with real fruits -
and the vegan gelato with
coconut milk.
FOOD DISTRICT VENDORS
The Roost Rotisserie
NAKHEEL | SANDY EL HAYEK
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JANUARY 2021 | HOTELNEWSME.COM
What was the vendors’ response; are
you seeing demand now from more
restaurants and cafes?
In addition to the business model ben-
efits I mentioned earlier, another unique
selling point is that the vendors benefit
from their neighbours. When a good mix
comes together, vendors have instant
and quicker footfall, instead of hav-
ing to create an individual destination
from scratch. We also dedicate time and
resources into marketing the destination
and the vendors. Our vendors are there-
fore very happy with both the model and
the sales response.
At Depachika we have plans this year to
add more retail vendors to the existing
43 – and are constantly approached by
F&B businesses who want to secure a
spot in the food hall. To keep the food
hall evolving and interesting, new dine-
in brands may replace old ones. On an
international level, the more a food hall
matures, the better it gets with time.
Given The Pointe’s outdoor location,
Food District is very much a seasonal
concept – so we will potentially replace
some of the current vendors after the
summer in preparation for Dubai’s peak
winter season.
What was the biggest challenge when
it came to opening both venues?
During the first design and development
phase, it is always challenging to main-
tain a uniformed look and feel, while still
expressing all the vendor brand identi-
ties. This stage was also extremely crucial
to ensure the vendor requirements fit
into the original design, whilst equally
supporting operational function and
visual appeal.
In addition, each brand is unique and
has its own operational standards – so
right from the start, it was crucial to set
the right tone that represented the entire
destination as one, whilst letting each
vendor shine on its own. Opening with
130 staff on site, all from different teams,
expertise and routines that need to be
moulded to common operational stand-
ards is also a challenge in itself.
Describe the type of diner that you’re
targeting/catering to.
Both venues are very much community
initiatives – and we’re primarily target-
ing the Palm and foodie residents of
Dubai. These are educated diners who
know what they want and will prioritise
quality, yet they will also have an open
mind to try something new. On a second-
ary scale, we do also reach out to the
tourist segment, which will grow further
once travel becomes easier this year.
In line with Food District’s homegrown
community theme, a true farmers’ mar-
ket was a priority for us from day one. So,
we have partnered with the UAE Minis-
try of Climate Change & Environment to
make this happen on a weekly basis with
the Emirati Farmers Souq. This Saturday
market is dedicated to selling vegetables
and fruits – and therefore differentiates
from the art and craft markets found
COVER STORY
HCNME
Reif Japanese Kushiyaki
“I personally think each community
should have its own Depachika with
its own soul brands. ”
Smöl by The Lighthouse
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HOTELNEWSME.COM | JANUARY 2021
elsewhere. This initiative also has the
goal of educating and encouraging
young nationals to enter the agriculture
sector to secure the long-term sustain-
ability of the region if faced with a
pandemic again.
Why have you chosen The Pointe and
Nakheel Mall?
For the Palm Jumeirah location, which
is a Dubai landmark with constant
growth and massive potential. It has
a population of 78,000 people includ-
ing the trunk, frond villas and hotels.
Nakheel Mall and The Pointe are both
relatively new destinations primarily
catering for Palm residents who rarely
leave the island on the weekend. With
that population on our doorstep, it was
very simple to predict that both of these
new dining and community hubs would
find their place.
Nakheel Mall is a medium-sized
community mall with Depachika as the
anchor tenant providing a strong F&B
offering. The mall is walking distance
from the Shoreline and Golden Mile
apartments making it accessible for
everyday grocery items, gifting, dinner,
or a quick bite on the run.
For The Pointe, we are targeting the
same client base looking for an outdoor
dining experience during the good
weather season. Due to the pandemic
and a rise in staycationers, it has
become the ultimate dining hub on
weekends and holidays. Food District
is the perfect transition from a day at
the beach, where customers just want
to walk in with shorts and flip flops, and
eat delicious food from their preferred
vendor, whilst having a drink.
Everyone wants to know – what’s
coming up from the creator of these
concepts? Can we expect more food
hall-style developments?
Absolutely. I personally think each com-
munity should have its own Depachika
with its own soul brands.
Next up in our pipeline is a second
Depachika opening at Al Khail Mall in Q1
2022, larger than the existing one.
Luckily, we already have a line-up with
some of our existing brands and some
new exciting concepts.
DEPACHIKA
VENDORS
DINE-IN (15)
Lime Tree Café; Madame Choux;
Sugarmoo; Boon Coffee; The
Climbing Goat; Casa Della Pasta;
The Cheeseroom; 1762; Saj2go;
V-shakes; Kushi by Reif; Kilikio
by Mythos; Moishi; Massimo’s
Gelato; Salmontini.
RETAIL/GIFTING (28)
Florette; The Lighthouse;
Lakrids; The Truffelers; Royce
Chocolate; Belvas; William Di
Carlo; Little Greece; The Cellar
Door; Chef’s Play; Prime Gour-
met; Orient Delight; Mafnood;
Sparkbake; Let’s Popcorn;
Melange; Al Nassma; Basboussa;
Ripe; Montone; Dammann
Freres; Mamalu Kitchen; Protein
Bakeshop; Fade Fit Kids; Cassi-
netto; Domori; Prestat; Maxime
De Paris.
Dibba Bay Oysters
Tandoornari & Wok Tales
NAKHEEL | SANDY EL HAYEK
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JANUARY 2021 | HOTELNEWSME.COM
1. Mobile Ordering
Technology
Mobile ordering technology is
driving guests back to brands
they trust. Revenue in the
online food delivery segment is
projected to reach US$136,431m
globally in 2020, and show an
annual growth rate of 7.5%
resulting in a projected market
volume of US$182,327m by
2024, according to data from
Statista.
The potential for a POS inte
gration with mobile ordering
that allows consumers to engage
with the ordering process com
fortably and safely is an impor
tant takeaway for our current
era. It points to the future, too.
2. Digital Payment Platforms
With mobile-friendly ordering
processes emerging as a primary
channel to restaurant services,
it makes sense that support of
payment methods like Ap
plePay, GooglePay, Alipay, and
other mobile-based payment
platforms are also emerging as
essential POS integrations.
Right now, contactless pay
ments of many kinds are rising
in significance in an era defined
by social distancing and con
cerns around handling cash, or
even cards. Additionally, in-app
options that integrate with
online payment providers like
Visa Checkout and others for
food delivery also continue to
emerge. As consumers rely more
OPINION
HCNME
Khaled AlShami, director, solution consulting,
Middle East & Africa at Infor, shares his
thoughts on technologies which will drive
point-of-sale integrations for restaurants and
the foodservice industry in the year ahead.
Testing
the Limits
The question remains:
how will organisations
stay resilient during
these times?
Five Essential Point-of-Sale
Integrations for the Foodservice
Industry
F
or the restaurant and foodservice spaces,
economic disruption is the common denomi
nator across all kinds of businesses within the
industry. The economic downturn has tested the limits
of organisations across the spectrum.
Luckily, our era is also characterised by encouraging
displays of agility and innovative thinking in answer to
that disruption, moving past the status quo, rethinking
processes, and continuing to serve guests in ways that
keep them at their safest, most comfortable, and within
their preferences which have been in place for a while.
That’s just it. The best in the industry have focused all
along on how to make their platforms more supportive
of where guest expectations and emerging technology
are leading.
In part, this is all about the basics, tying restaurant
point-of-sales to expand solutions and functionality
that allow brands to meet guests where they are, creat
ing seamless experiences for them and their staff, and
adding momentum to go beyond today’s demands to
scale for where things are headed in the future. This is
what resiliency looks like in 2020. To serve that vision,
what are some integral, essential integrations that
characterise an advanced POS solution? Here are five.
Page 45
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HOTELNEWSME.COM | JANUARY 2021
and more on these options,
investing in integrations with
mobile payments, an evident
trend today, is likely to also
pave the way to the future.
3. Self-Serve Kiosks
Coupled with today’s higher
standards for cleaning
high-touch surfaces, kiosk
technology is still very much
a part of the conversation
when it comes to where the
guest ordering experience is
going. Maintaining distance
and minimising contact has
been a consumer preference
in restaurants and food
services for some time. A
recent poll from Tilster
reported that roughly a third
of restaurant-goers prefer
self-service kiosks when in
store versus dealing with
human cashiers.
While kiosks are most often
not very integrated with
restaurant point-of-sale solu
tions as they are extensions
of them, kiosk technology
represents an important shift
in the way that consumers
engage with brands, and how
serving guest preferences
positively affects order vol
umes and values.
4. Meal Plans and Loyalty
Programmes
Creating seamless experi
ences is what it’s all about,
no matter how a guest places
an order, or which means of
payment they use. With meal
plans in college and universi
ty settings or workplace con
texts, foodservice point-of-
sale solutions should always
be in synch and create greater
visibility for the guest as to
the status of their balances
and other important factors.
Meal plans also play a vital
role in the rise in importance
of contactless and cashless
transactions.
With loyalty programmes
designed to nurture long-
term relationships with
guests, the same principle
should be true. In this, the
POS solution in question
must integrate via API with
these third-party applica
tions across the board,
consistent with all loca
tions, and always in line with
the newest versions of the
software updated in frequent
cadence.
5. Robust Menu Manage
ment
To unify an offering across
multiple locations and chan
nels, restaurants and food
services leaders are also em
phasising global control over
menu items and details. In
this way, even if items go un
der different names depend
ing on the brand or concept,
they can still be tracked to
set optimal pricing, be judged
by their performance, and be
promoted on menu displays
and kiosk upsell screens ac
cordingly.
Importantly, centralised
menu management that
helps organisations do all
of this can be rolled out
simultaneously, making sure
that an offering is always
consistent.
Cloud technology plays
an integral part in all of the
above. It links locations
together, makes reporting
easily accessible, and allows
a faster turnaround from
analysis to action across an
entire brand. With the rate of
change in the industry, that
kind of agility is essential.
What is the Future of
Integrated Restaurant
POS?
In an era of industry
disruption, restaurants and
foodservice had to be flexible,
operationally manoeuvrable,
and open to where culture
and technology is taking the
industry. The question
remains: how will organisa
tions stay resilient during
these times?
TESTING THE LIMITS | KHALED ALSHAMI
The best in the
industry have
focused all along on
how to make their
platforms more
supportive of where
guest expectations
and emerging
technology are
leading.
Page 46
Tell us more about your journey as
a hotelier and how you arrived at Al
Jaddaf Rotana.
My hospitality career began in 1998, when
I took on the role of sales executive for
The Jebel Ali Golf Resort & Spa in Dubai.
Like many expats in the UAE, I planned to
spend a few years here honing my skills and
climbing the corporate ladder.
Within my first year, I realised the huge
opportunities the country presented to me
as an ambitious aspiring hotelier, which
catapulted me into various sales manager
roles in other hotel brands in the region.
In 2010, I joined Rotana as an executive
assistant manager, before taking a different
role in the travel consultancy industry
to broaden my skill set. I was appointed
general manager of Rotana Rose Rayhaan
in 2015 before taking on my current role of
general manager of Al Jaddaf Rotana Suite
Hotel. >>>
GM INTERVIEW
HCNME
GENERAL MANAGER OF THE NEWLY OPENED
AL JADDAF ROTANA SUITE HOTEL DUBAI,
A NEW 5-STAR PROPERTY HOUSING 318 MODERN
ROOMS AND SUITES
HAYTHAM OMAR
Seizing
the day
The Tea Room
is the cosy lobby
lounge café
where guests can
enjoy an exclusive
selection of exotic
tea and coffee
blends, as well
as the best cakes
and pastries in this
area of town.
46
JANUARY 2021 | HOTELNEWSME.COM
Page 47
“MY JOB GIVES ME
GREAT SATISFACTION,
BUT IT’S NOT WITHOUT
ITS CHALLENGES.
ONE OF THESE
CHALLENGES IS
THE RECRUITMENT,
TRAINING AND
RETENTION OF
QUALITY STAFF WHO
WILL ACT AS BRAND
CHAMPIONS IN THEIR
ROLES.”
SEIZING THE DAY | HAYTHAM OMAR
47
HOTELNEWSME.COM | JANUARY 2021
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JANUARY 2021 | HOTELNEWSME.COM
GM INTERVIEW
HCNME
What are the unique points of
this property?
Al Jaddaf Rotana Suite Hotel
is located in the cultural heart
of Dubai, cradled on the border
between the charm of old Dubai
and the modern face of the city.
The hotel is one of the only 5-star
properties that can offer guests this
level of luxury in such a convenient
location close to Downtown Dubai,
DIFC, Healthcare City, Sheikh
Zayed Road and beyond.
Another unique feature of the
property is the selection of elegant
one-, two- and three-bedroom
suites, which have become a
popular option for long- stay guests.
Boasting a diverse selection of
F&B options - including Italian
restaurant Timo, the elegant
European-style List Bar and pool
bar Aquarius - the property is more
of a lifestyle destination than just a
hotel.
What do you think are some of
the main challenges that GMs
face in hotel management?
My job gives me great satisfaction,
but it’s not without its challenges.
One of these challenges is the
recruitment, training and retention
of quality staff who will act as
brand champions in their roles -
from serving staff all the way up to
management.
Communicating with such a
diverse group of people from
different nationalities and
different backgrounds can
be a challenge, but through
transparency, empowerment and
a transformational leadership
style, great results can be wielded.
Staff empowerment is something
I champion daily in my efforts to
develop hospitality leaders of the
future.
Left:
Timo the signature Italian
restaurant, serving an inspiring
fusion of traditional and modern
Italian flavours.
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HOTELNEWSME.COM | JANUARY 2021
What’s the importance of
online hotel reviews and
social media feedback?
As a customer-centric hotel,
we place a great deal of impor-
tance on customer reviews.
We strive for continuous
improvement in all aspects of
operations.
If ever there is a customer
comment that is less than
satisfactory, we take the time
to listen to the customer and
find a solution to remedy their
dissatisfaction. We take a 360
approach to gather feedback;
our front of house staff inter-
acts with guests daily and our
social media team monitors
comments, messages and dis-
cussions regularly, responding
in real-time.
How have you kept the
team motivated throughout
the pandemic, as you were
opening the hotel?
I always try to be as trans-
parent as possible, without
overwhelming people with
bad news, which were more
prevalent during this year’s
pandemic.
Recalling personal anecdotes
when speaking to the wider
team was one method I used
to try and connect with my
staff. It was essential they
felt valued at all times in a
market where job security
was under threat.
What’s the F&B mix at the
hotel and what cuisines are
on offer?
Timo is our signature Italian
restaurant, serving an inspir-
ing fusion of traditional and
modern Italian flavours,
delivered with exceptional
Rotana-style hospitality.
Aquarius is the chic resort-
style pool bar serving bever-
ages and international dishes
and small plates.
The List Bar is the
European-style lounge
bar serving an exquisite
selection of beverages and
tapas plates, complete with
expert mixologists, and The
Tea Room is the cosy lobby
lounge café where guests can
enjoy an exclusive selection
of exotic tea and coffee
blends, as well as the best
cakes and pastries in this
area of town.
How are you ensuring the
safety of guests in times of
pandemic?
The health and safety of
our guests has always been
our top priority at Rotana,
but naturally the pandemic
forced us to put extra
measures in place to ensure
guests felt secure during
their stay. These measures
are reflected in the ‘Rotana
Safe Space’ programme,
which focuses on two
key areas – a contactless
experience throughout the
stay and enhanced cleaning
and disinfection practices,
certified by Ecolab.
We have adopted a wide
range of digital services, with
the Rotana app taking centre
stage. This can be used for
all in-room dining requests,
check-in and check-out as
well as many other functions.
Will the hotel be evolving
over the coming year?
Looking ahead to the years to
come, we aim to constantly
enhance our services and
respond to the wishes of our
customers. We can’t predict
what 2021 will bring in terms
of broader economic
circumstances, but we’re
confident that our
commitment to our vision
will allow us to enrich the
experience of the guests we
welcome to the property.
The three-bedroom suites, another unique feature of the property, have become a popular option for long-stay guests
The List Bar is the European-style lounge bar
SEIZING THE DAY | HAYTHAM OMAR
Page 50
Doughlicious
Co-Founders Maliha
Khan and Ahmad Zia
always dreamt of making
it big. Khan is a full-time
dessert-eater and, now,
a dessert-maker. With a
master’s in psychology
and neuroscience from
King’s College London
and a bachelor’s in
marketing from the
American University
of Sharjah, she’s on a
mission to spread the
‘doughliciousness’ of
edible cookie dough,
one spoonful at a time.
F&B FAR AND NEAR
HCNME
‘Dough-ing’
The Right Thing
50
JANUARY 2021 | HOTELNEWSME.COM
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HOTELNEWSME.COM | JANUARY 2021
Zia, with a background in accounting, is a successful
businessman with an eye towards the future. Founder of
Express Kitchens, a kitchen incubator, he’s constantly working
on creating the next big thing.
Tell us a bit more about
how the idea behind
your business was
created, and how the
concept came to be.
ZIA Maliha has always been
a cookie dough fanatic and
I have experience launch
ing brands virtually through
working in the cloud kitchen
space; she had the passion,
and I had the practical skills
to bring Doughlicious to
life. We met through mutual
friends and decided to launch
the brand virtually through
online delivery platforms –
this model has helped us keep
our startup costs and time to a
minimum.
How did you find a gap
in the market?
KHAN My sweet tooth found
the gap in the market! I had a
craving for cookie dough and
couldn’t find a single place
that had it, so I decided to
make it. When you intro
duce something brand new
to the region, there is a little
apprehension on how it will
be received but my heart,
appetite and business partner
believed in it, so we decided to
just ‘dough’ it!
What sort of hygiene
practices do you have in
place, especially for the
raw dough product?
KHAN What’s great about our
cookie dough is that it’s both
edible and ready-to-bake.
You can dig right in and save
what’s left over (if there’s
any) to bake into cookies.
To ensure that our products
are 100% safe to eat raw, we
use pasteurised eggs and
heat-treated flour to avoid any
chance of salmonella or other
bacteria.
You’ve now ventured
into retail, what other
plans do you have for
the future?
KHAN We’re lucky to have
been one of the winners of the
Spinneys Kitchen Incubator
Programme. It has given our
brand a massive push and
helped us reach customers
across the nation. Our plans
involve stepping into brick
and mortar.
At the moment, we’re working
on our first physical location
in one of the busiest malls
in Dubai. Our plans for 2021
include expanding into other
GCC countries like Saudi
Arabia and Kuwait by Q1
and hopefully opening many
more physical and delivery
locations across the UAE. Stay
tuned to our Instagram to see
where we’ll be next!
What’s your biggest
consumer group and
why?
KHAN The older millenni
als have surprisingly been
our biggest consumer group.
Cookie dough goes well with
a side of mid-life crisis (just
kidding). Cookie dough is
comfort food, like a hug in
a cup. It’s the nostalgic ele
ment that reminds the older
millennials of more carefree
times.
How do you see demand
in the upcoming years?
ZIA We put great emphasis on
the quality of our product since
day one and have been working
continuously on improving it.
We take customer feedback
very seriously because our aim
is to create a product and
brand, which aren’t not a
short-term trend, but rather a
long-term one with a loyal
consumer base across different
countries. We interact with our
customers and keep our brand
fun, playful and engaging. We
believe Doughlicious has the
ability to withstand the tough
challenges of a fast-changing
food industry and become a
staple dessert choice among all
age groups.
“My heart, appetite and business
partner believed in it, so we decided
to just ‘dough’ it! ”
DOUGH-ING THE RIGHT THING
Page 52
52
JANUARY 2021 | HOTELNEWSME.COM
CHAIN FOCUS
HCNME
W
yndham Hotels & Resorts is the world’s largest hotel
franchising company by number of properties, with
approximately 9,000 hotels across 90 countries on six
continents. Through its network of 804,000 rooms for the everyday
traveller, Wyndham commands a presence in the economy and
midscale segments of the lodging industry.
Wyndham
Ramada Encore by Wyndham Muscat Al-Ghubra, Oman
La Quinta by Wyndham Bodrum, Turkey
Hotels & Resorts
Page 53
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HOTELNEWSME.COM | JANUARY 2021
WYNDHAM HOTELS & RESORTS
RAMADA BY WYNDHAM ERBIL
GULAN STREET, IRAQ
Conveniently located on Erbil’s main
commercial street, only minutes from
the awe-inspiring Sami Abdulrahman
Park and the historic Erbil Citadel, this
hotel opened in December 2020 and
features 136 contemporary rooms and
two venues that accommodate up to
300 conference or banquet guests. It
also includes a fitness centre, indoor
and outdoor pools, a Turkish bath,
spa and salon. The new hotel is just
14 kilometres from Erbil International
Airport (EBL).
RAMADA ENCORE BY WYNDHAM
MUSCAT AL-GHUBRA, OMAN
Opened in August 2020, this hotel is
located in the heart of Muscat, next to
the Al Ghubra roundabout on Sultan
Qaboos Street, just minutes away from
three of the city’s major shopping malls.
The hotel boasts 163 rooms, a rooftop
pool with sundeck and a fully equipped
fitness centre and spa.
LA QUINTA BY WYNDHAM BODRUM,
TURKEY
With stunning views on the Bodrum
Peninsula, the 175-room La Quinta by
Wyndham Bodrum is a seaside hotel
featuring guest rooms, two on-site
restaurants and a rooftop bar. Opened
in July 2020, the hotel features an
outdoor pool, sauna and a fitness
centre to help guests stay active while
travelling.
LA QUINTA BY WYNDHAM GIRESUN,
TURKEY
The 86-room La Quinta by Wyndham
Giresun is a waterfront hotel with views
of the Black Sea and a wide range of
amenities making it an ideal destination
for business and leisure trips. The hotel
boasts an outdoor pool, a fitness centre
with Turkish bath and sauna, four on-
site restaurants and even a library. The
hotel, which opened in June 2020, is
located only 3km from the city centre,
with convenient access to the Ordu-
Giresun Airport.
REGIONAL OPENINGS IN 2020
The company operates a portfolio of 20 hotel brands and is also a provider
of hotel management services. The award-winning Wyndham Rewards
loyalty programme offers 85 million enrolled members the opportunity to
redeem points at thousands of hotels, vacation club resorts and vacation
rentals globally
La Quinta by Wyndham Giresun, Turkey
Ramada by Wyndham Erbil Gulan Street, Iraq
Page 54
54
JANUARY 2021 | HOTELNEWSME.COM
More on the Dubai
Openings
Located in the historic area of Deira, the
newly opened hotels are the first in the
highly anticipated Deira Enrichment Project
and part of a strategic effort by Wyndham
to meet travellers’ growing demand for
accommodations at varying price points
across the region.
The Deira Enrichment Project, a
development by Ithra Dubai, fully owned by
the Investment Corporation of Dubai, is a
mixed-use development situated along the
Dubai creek in the southern part of Deira.
With the goal of expanding the urban fabric
of the existing Deira community towards the
waterfront, the project is expected to become
one of the largest waterfronts and man-made
developments in the world.
WYNDHAM DUBAI DEIRA
Appealing to upscale guests looking
for tailored services, the 14-floor
Wyndham Dubai Deira boasts 290
rooms and suites, all designed with
an eye for detail. Amenities include
a spa with two treatment rooms,
a sauna and steam room, a fitness
centre and a pool deck.
The hotel also offers six food and
beverage outlets including The Spic
ery, an all-day restaurant with 200
seats, a lounge bar, lobby lounge,
pool bar and executive lounge. An
additional restaurant is expected to
open in 2022, serving Latin Ameri
can cuisine on the hotel’s all fresco
terrace. Wyndham Deira Waterfront
also features eight day-lit meeting
rooms that can cater for up to 300
guests.
Situated in the heart of Dubai’s
trading legacy, and in close prox
imity to the Gold Souk Extension
both properties are located only a
20-minute drive away from Dubai
International Airport and The Dubai
Mall, within easy reach of Deira’s
metro stations, various bus routes
and the Old Souk Water taxi station.
Designed for budget-conscious
travellers, the Super 8 by Wynd
ham Dubai Deira features gues
trooms with contemporary
interior design elements com
plemented by traditional Arabian
touches. During their stay, guests
can enjoy international cuisine
at Qahua, a restaurant where
modern décor meets the famed
Old Arabia. The hotel is located
opposite Dubai Gold Souk and is
close to the city’s popular land
marks. Super 8 by Wyndham is
one of the world’s largest econo
my hotel brands with more than
2,900 hotels around the world.
The brand elevates the economy
hotel experience for a new gen
eration of travellers with a design
that seamlessly blends in with its
local surroundings while offering
modern facilities, friendly service,
and convenient locations.
SUPER 8
BY WYNDHAM DUBAI DEIRA
CHAIN FOCUS
HCNME
Page 55
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HOTELNEWSME.COM | JANUARY 2021
What’s the latest in the Wyndham
portfolio?
We currently have 56 hotels across the
region with further growth plans com
ing down the pipeline.
The UAE is a key market for us –
where we have reached 18 operational
hotels with the latest two additions in
Dubai this month – and expect to grow
this market further with six more
hotels in our development plan in the
next two years. As part of this, we’re
looking forward to opening the Days
Hotel by Wyndham Dubai Deira in the
first half of 2021. The hotel is slated
to be the first to open under the Days
Inn® by Wyndham brand in the UAE.
Do you think that hospitality has
reached a better standing now?
The coronavirus outbreak
continues to create unprecedented
circumstances for many industries
all over the world, and especially for
the hospitality sector. It’s difficult
to say when we will see a recovery as
each country has been on a different
trajectory since the beginning of the
pandemic.
Whilst there is still a lot of uncertainty
around the world, we’re confident that
when travel resumes, the region will
again be one of the most desired travel
hotspots and will pick up from 2019
levels.
Having said that, as we enter a new era
of travel, the key priority now is to en
sure that we play our part at restoring
guests’ confidence in travel and do eve
rything we can to make them feel safe
and welcome. Our belief at Wyndham
is that guests, team members and our
hotel partners need to know they can
count on us to always put their health
and safety first. We need to build guest
confidence while showing unwavering
support for hotels and their owners.
This is at the heart of everything we do
and will continue to do.
What’s coming up for the chain?
Despite a rapidly changing landscape
for hotel developers around the world,
we’re pressing forward with new
projects, particularly in the economy
and midscale segments, reinforcing
our overall confidence in the long-term
viability of our industry.
Our development pipeline for the wider
region includes 21 properties and
almost 4,000 additional rooms. Our
development plans represent our
confidence in the resilience of the
travel sector in the region as well as our
commitment to delivering the consist
ent, trusted and affordable experience
travellers will be seeking now more
than ever before.
“THE UAE IS
A KEY MARKET
FOR US.”
Vice President Development,
Middle East, Eurasia & Africa,
Wyndham Hotels & Resorts
Wyndham Dubai Deira
WYNDHAM HOTELS & RESORTS
PANOS
LOUPASIS
Page 56
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JANUARY 2021 | HOTELNEWSME.COM
9 am I have always been
more of a night person,
so I’m definitely NOT an
early riser, I wake up to my
favourite music as the alarm.
Music is an important part
of my morning hours. I like
to play some classic rock
or jazz. Frank Sinatra, bill
withers and scorpions are
my favourites to start the
day with. I like to make my
bed neat and tidy; it gives a
feeling of accomplishment.
10 am I tend to do things at
a slower pace as I start my
day, I head to the kitchen
prepare myself our South
Indian filtered coffee, some
orange juice and cheese or
make an omelette. I like to
have my breakfast in the
balcony (yes, even though
it’s hot outside). I water
some of the plants on the
balcony and check the day’s
schedule and meetings, if
any.
11 am I iron my uniform,
shower and commute to
work.
12 am Once I arrive, I make
sure to greet each and
every individual present.
I go around the kitchen
and storage to check that
everything is in place and
that the cleaning had
been done. We thoroughly
do quality checks of the
products as and when we
receive them.
12:30 pm I do the sample
tasting of all the dishes,
along with our sous chefs
to ensure that we’re
consistent with our food.
This has helped us a lot in
maintaining our standards.
1:00 pm Since we’re located
at Dubai Design District,
we get super busy for
lunch. I sometimes work
at the pass or let our sous
chefs take control, and I
either supervise or get my
hands dirty in dispensing
the orders from the curry
section. This helps me stay
sharp with my cooking skills.
As we do takeaways in
reusable stunning crockery,
we have to be careful when
plating for deliveries, and so
I also oversee this.
4:00 pm As lunch slows
down, I check emails, stock
reports and inventories, and
check the orders placed for
the day. I coordinate with
our finance manager to keep
a close eye on daily costs.
He has been very helpful to
me, in learning the different
aspects involved in the
restaurant business.
5:00 pm I have my lunch
and talk to my parents as
they are back there in India.
I make it a point that I speak
to my parents every day.
5:30 pm Study and
brainstorming sessions.
ON THE DAILY
HCNME
ADWAIT
ANANTWAR
Head chef of homegrown
Indian restaurant Mohalla, located in D3
Page 57
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HOTELNEWSME.COM | JANUARY 2021
ADWAIT ANANTWAR, HEAD CHEF OF MOHALLA
I always like to keep up
with what’s happening in
the culinary world, not just
in UAE, but also globally. I
study chefs and restaurants
all over the world, the
latest trends, happening
restaurants and also Indian
cuisine and its deep roots.
I like to read different
articles published on Indian
food history. The Late K.T
Achaya and Pushpesh Pant
are some of the pioneering
food historians of India,
whose work has helped me
learn so many unknown
facts about the cuisine.
I always like to have a
brainstorming session with
my chefs and come up with
new ideas. They are not just
about food. We discuss a lot
on different topics, such as
sustainability, food wastage,
supporting locally sourced
ingredients and businesses.
As mentioned, we started
using stunning reusable
crockery for takeaway and
delivery boxes, which was
a result of such sessions
we conduct every now
and then, and has really set
Mohalla apart from other
restaurants, in the delivery
game.
We also decided to launch
our weekend breakfast
menu, with a focus on our
handmade masala dosa.
We had so many requests
for this breakfast dish to
be launched, as customers
trust Mohalla as the go-to
restaurant for authentic
Indian.
6:30 pm At this hour of the
day, we conduct a team
meeting. We discuss all
the right things we did and
mistakes which may have
occurred, and how we can
overcome them.
We also discuss sales,
customer complaints, which
items to push and the daily
bestsellers. We always talk
about new ideas. This has
helped us dispense food
with speed and accuracy,
even though we have a
small kitchen in comparison
to table turnovers, especially
during weekends.
7:30 pm Though we’re
located at D3, which is
mostly an office crowd,
we still have a lot of
guests (Emirati, especially)
travelling to D3 for our food.
I spend most of my time
at the pass or talking to
customers and getting their
feedback.
If we are not busy, I like
to spend this time studying
and brainstorming new
ideas for the menu. Since
we’re going to open in
Riyadh in the coming year,
I’ve already started studying
and researching restaurants
there and what kind of food
the local crowd prefers.
It’s going to be an exciting
opportunity to compete
with more established
brands.
11 pm Once the last order is
dispensed from the kitchen,
I check the closing and if
anything is required on an
urgent basis, so that we can
place orders with suppliers
and ensure a smooth
operation the next day.
I change out of my
uniform and get into my
running shorts and t-shirt.
Remember, I started the
interview saying that I’m
more of a night person.
Being a chef, it’s very
important that we follow
some exercise routine, since
it becomes difficult to stick
to a proper diet, due to
constantly trying and tasting
all the food going out to
customers.
I walk, run and sprint a 7k
track along the canal to my
home. Sometimes, I skip the
run and go out with friends
for dinner or drinks, or play
a few rounds of pool.
12 am I reach home, cool
down for a bit and then
shower. I reply to any un
answered texts I received
during the day or check
Instagram.
12:30 am Sometimes, I get
hungry, so I order food,
halloumi and shawarma
from Operation Falafel, one
my favourites. I like to
watch some random stuff
just to unwind and chill,
mostly about food, travel or
some stand-up comedy, or I
listen to my dad’s music,
which he records on
karaoke apps. Yes, a love of
music has been in my family
for generations.
“SINCE WE’RE GOING
TO OPEN IN RIYADH
IN THE COMING
YEAR, I’VE ALREADY
STARTED STUDYING
AND RESEARCHING
RESTAURANTS THERE
AND WHAT KIND OF
FOOD THE LOCAL
CROWD PREFERS.”
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JANUARY 2021 | HOTELNEWSME.COM
THE BUSINESS
HCNME
Raffaele Tiberio is the founder and CEO of DeliverAl,
an end-to-end facilitator for all businesses seeking
effective and affordable e-commerce solutions. Here,
he speaks with LIRA Strategies Partners Founder and
Managing Director Raffaella Campagnoli about the
concept behind the venture.
Delivered!
Raffaele, you recently
launched DeliverAI; can
you tell us more about
your business objectives?
At the start of the pandemic,
we started thinking about
how to support small and
medium companies and
businesses in their digitalisa
tion journey, overcoming all
the barriers generated by an
over-competitive market.
DeliverAI actually enables
e-commerce in two to three
days, starting with pre-exist
ing websites or social media
(Instagram and Facebook)
pages, at a very affordable
price. We started develop
ing the platform for F&B
businesses, and specifically
for restaurants, which were
suffering due to the impact
of the pandemic, and also
because of the very high
commissions charged by ag
gregators such as Deliveroo
or Talabat.
After eight months of op
erations, we have acquired a
significant number of restau
rants that are happy with the
solution and already started
enhancing the platform
to also embrace non-food
retailers’ needs.
This sounds very interest
ing – could you please
describe in more detail
how DeliverAI works?
The platform operates using
a very easy method; we com
municate with our clients in
a one-hour call, understand
ing their business objec
tives and catalogues. Then,
we produce a demo on our
proprietary widget, show
ing them how e-commerce
would work, and we finalise
it together, connecting the
widget to their website and/
or social media pages. That’s
all. Done!
The client can control the
catalogue, pricing, prepara
tion and delivery of their
orders directly on our app
or the dashboard we enable
for managing all back-office
activities (for example:
promotions, loyalty points,
CRM, analytics, delivery
locations, pick-up options,
delivery fees).
That seems very simple,
indeed! Are you also
offering payment and
delivery services?
Of course, the platform
is already designed to be
integrated with both pay
ment gateways and delivery
services.
Depending on the type of
business and its delivery
locations, we engage with
national or international
partners, taking care of the
fulfilment of each order.
Also, in this case, everything
is connected to the platform
so clients can easily track
the status of the order, from
preparation to final delivery.
Like you, Raffaella, would
observe, we’re building
an ecosystem of partners
around DeliverAI; we have
web developers, fulfilment
partners, mobile and pay
ment operators, and many
other specialised providers.
We’re expanding the net
work continuously to offer
our clients a wider range of
options.
How can you describe the
benefits that DeliverAI
offers clients?
Well, the benefits are
aplenty: what our clients are
experiencing is a facilitation
of the digital transforma
tion, especially small and
medium-sized companies,
from restaurants to retailers,
which are not equipped with
the internal capabilities to
make it happen themselves.
DeliverAI provides them
with a solution which is
complete, and easy for them
to directly manage, allowing
what a full team of profes
sionals would do: from loyal
ty programmes, promotions,
and e-commerce design and
activation, to programme
management, plus various
system integrations.
Also, DeliverAI’s name
comes from the fact that
we’re enabling artificial
intelligence for them: we
can activate digital market
ing based on end consumer
analysis, suggest initiatives
and activations, manage
social media campaigns, and
more.
Our pricing model is as
simple as the solution:
small set-up fees (less than
AED 10,000, one shot) and
a monthly subscription fee
varying from AED 300 to
AED 900, according to the
package they choose.
As the leader of
DeliverAI, what are your
future plans for your
platform? What’s the
expansion strategy?
My experience comes from
working with big companies:
I had been working at Accen
ture Technology for many
years, and so were some of
my teammates; now, we’re
partnering with organisa
tions such as EY and Etisalat
to enable the platform to be
scaled modularly.
We’re targeting different
segments for our expansion:
from Banks, where we’re
keen to white-label our
platform, enabling their
SMEs to go for e-commerce,
to Hospitality, offering
solutions to medium-size
chains, F&B outlets, retailers
and manufacturers who are
willing to expand their
business geographically with
an asset-light, turnkey
enabler.
Page 59
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Page 60
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JANUARY 2021 | HOTELNEWSME.COM
FURTHER AFIELD
HCNME
Tell us a bit more about your journey
as a hotelier.
I have started my career in hospitality
in 1992 at the Front Office department,
and was then promoted to Director
of Rooms, after which I was aiming to
work towards a higher position.
So, in 2008, I joined this lovely resort,
Grand Rotana Resort & Spa Sharm
El Sheikh, as an Executive Assistant
Manager for one year, and I was then
promoted to a Resident Manager. Of
course, this role is not easy at all, as
I was responsible for and involved
A GRAND WELCOME
Grand Rotana Resort & Spa - Sharm El Sheikh
is located in the heart of the Red Sea, overlooking Tiran Island
T
he resort boasts a range of services and activities, including
watersports, an open-air infinite Jacuzzi, a health club and
Zen the Spa. In addition, the hotel’s main restaurant is Ramses,
serving breakfast, lunch and dinner buffets; specialties range from
Mediterranean cuisine to Far Eastern, as well local delicacies in a
casual dining atmosphere with views of the Red Sea.
For Italian cuisine lovers, Mezzaluna includes both indoor and al fresco dining
on an adjoining terrace with a diverse range of specialties and wines.
For a virtual visit to China, India and Thailand, Silk Road is the signature Far
Eastern restaurant. Plus, located on the beach, Palms Bar & Grill offers BBQ,
seafood catch of the day, mixed grills, crispy salads and exotic cocktails
throughout the day.
We interview Grand Rotana Resort & Spa – Sharm El Sheikh General Manager
Azmi Sami for a look at the resort.
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HOTELNEWSME.COM | JANUARY 2021
in every single detail during both the
absence and in the presence of the
general manager.
What makes this hotel different from
others in Egypt and the region?
Grand Rotana is so special in many
aspects, considering the prime location
overlooking the Red Sea and Tiran
Island, in addition to the property’s
size and number of rooms, which give
us the chance to offer a wide variety of
room categories and services.
What major challenges have you
faced in the wake of Covid-19?
The reopening and how to follow
government measures to get the
certificate were among the challenges.
We have thankfully succeeded in doing
this and got the highest reopening
percentage, which is 50% occupancy.
What’s the importance of reviews
and social media feedback, and how
much of it do you take on board?
We’re attentive to social media,
especially now following the pandemic,
as a lot of other mediums were halted
or replaced with virtual ones. We’re
open to all ideas and collaborations,
including inviting bloggers, paid ads
and barter agreements.
How do you keep your team
motivated?
We have very friendly environment, in
addition to consistent meetings, and –
above all – working as one team, with
one goal.
What systems do you have in place
for resolving guest complaints?
We always do our best to satisfy our
guests and, when we receive any
complaints, we try to solve the problem
on the spot and offer a complimentary
service, depending on the concern.
What would you like to tell visitors
about the hotel’s restaurants, cafés
and bars?
Grand Rotana has a wide variety
of dining outlets, covering all
international cuisines, including
Italian, Far Eastern and Middle
Eastern. They all boast the highest
safety and health measures, including
social distancing, temperature checks
for each guest and QR codes for menus
(no more paper).
How has your strategy shifted over
the past few years?
Of course, especially in the wake of the
struggles we’re facing in hospitality
and other challenges we’re facing as a
destination; so, I’m always open to new
strategies and managerial updates.
My concept is to set high performance
standards and pursue aggressive goals,
persist when faced with obstacles,
continually search for improvements,
and seek new challenges and additional
responsibilities. These were all part of
my daily duties and philosophy with
my colleagues.
What are some of the toughest
situations you have faced during the
past few months, and how did you
manage them?
Sharm El Sheikh has been facing
difficulties and hard times from the
beginning of 2011 and until now; we
have settled this and tried our best to
get ourselves back on track.
The difficulty we’re facing now is the
new Covid-19 virus and how the world
is changing, especially the travel and
hospitality sectors. We’re trying our
best to follow the highest measures of
safety and health, whether they are for
the guest or employees.
I’m working hand in hand with my
colleagues, monitoring this situation
and we’re doing our best to get
through it. We have high hopes that
the situation will get better with the
vaccine.
“My leadership style involves
setting high performance
standards and pursuing
aggressive goals, persisting
when faced with obstacles,
continually searching
for improvements, and
seeking new challenges and
additional responsibilities. “
A GRAND WELCOME | GRAND ROTANA RESORT & SPA
Azmi Sami, General Manager,
Grand Rotana Resort & Spa – Sharm El Sheikh
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JANUARY 2021 | HOTELNEWSME.COM
Billionaire
Feasts
The corporate executive chef at Billionaire Mansion Dubai, has
held a variety of roles throughout his career, from TV presenter,
to teacher. Here, he tells Hotel & Catering News Middle East
all about what it takes to cook for a president, operating major
restaurants and the cuisine at the luxurious venue.
CHEF BATUHAN PIATTI
CELEBRITY CHEF
HCNME
“We crafted the
menu bearing
in mind that
the food is part
of the overall
performance
and experience
of the evening.”
Tell us a little about your
journey, until you arrived in
Dubai.
I grew up both in Istanbul
and in Milan as the son of a
Turkish father and an Italian
mother. My culinary career
has taken me to so many plac
es, from hotels and restau
rants in different countries
with team members from
around the world, to host
ing TV programmes, writing
books, teaching and consult
ing on various projects.
What were some career step
ping stones that have always
stayed with you?
There are a few stepping
stones that have shaped and
propelled my career forward.
I was offered the role of execu
tive chef by the renowned Gi
useppe Cipriani, owner of the
well-known Italian restaurant
chain, to operate and launch
the first Cipriani Restaurant
located in The Edition Hotel
in Istanbul (Mariott Interna
tional).
Another highlight of my
career was being a judge on
the very first MasterChef in
Turkey, where afterwards, I
decided to continue working
and starring in my very own
travel and cooking TV show
called Hayat Batuhan’a Güzel
(Life is Beautiful for Batu
han).
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BILLIONAIRE FEASTS | CHEF BATUHAN PIATTI
And finally, my current role
as head chef at Billionaire
Life Group, where I develop
and manage all culinary
activities throughout our in
ternational venues from Sar
dinia Billionaire, Dubai Bil
lionaire Mansion, London’s
Twiga-Sumosan, London ‘s
Crazy Pizza, Monaco Twiga
and Crazy Fish, to Monaco
Twiga Beach and finally the
opening of Billionaire in
Riyadh, Saudi Arabia.
The menu at Billionaire
incorporates New-Asian
flavours and a nod to Italian
cuisine; tell us more about
the dishes and how you
managed to craft them.
We crafted the menu bearing
in mind that the food is part
of the overall performance
and experience of the even
ing. Our New-Asian flavours
intrigue each and every kind
of diner by offering different
interpretations of certain
dishes such as the steamed
buns of spicy wagyu beef to
the BILLIONAIRE maki roll,
which also highlights the
meat with asparagus, mush
rooms and truffle sauce.
Paying homage to Italian
cuisine, the menu showcases
favourites, such as pasta
and risotto, bringing them
to an elevated level. All of
our pasta is homemade and
comes in a variety of forms
like the spinach and ricotta
ravioli with browned butter
and sage, along with maltag
liati with spicy lobster.
As a chef, my aim was to
perfectly marry the two cui
sines together, making sure
that the technique, ingredi
ents and flavours remained
authentic yet distinct at the
same time.
What sort of experience
were you looking to create
at Billionaire Dubai?
At all of Billionaire’s estab
lishments, we’re looking to
create a worldly experience,
one that captivates and stays
with you long after you leave
the premises. At Billionaire
Dubai, we wanted to contin
ually surprise our guests, be
it with the food, the attentive
service or the live acts.
We’re always seeking to
make sure that all attend
ees enjoy the novelties of
Billionaire and guaran
tee their superiority and
dynamism. Again, as a chef,
the experience I’d want to
portray is one that satisfies
every palate, from the loyal
Billionaire customer to the
culinary connoisseur looking
to experience it for the first
time.
What are some of the most
exciting aspects of manag
ing a fine dining establish
ment?
One of the most exciting
aspects of managing a fine
dining establishment is
that every day you’re faced
with new opportunities and
new challenges. Working
alongside Billionaire Life’s
management team is to
work with true visionaries
in the hospitality industry,
who strive for excellence in
anything they do. Following
Flavio Briatore’s footsteps,
there’s always a vision, a
method and a purpose to
what we do, and I apply this
to my kitchen as well.
There’s truly never a dull
moment. Now, with Bil
lionaire’s opening in Riyadh,
we’re all highly motivated
towards making sure that all
the elements, especially the
cuisine, remain at their high
est standards, while striving
for excellence.
Was there any particular re
quest from a guest that you
remember until now?
During my career, I have
had the opportunity to
serve many celebrities,
sports champions and heads
of state. One of the most
interesting experiences was
when I cooked for US Presi
dent Barack Obama with
four of his Secret Service
agents in the kitchen. The
simple menu consisted of a
medium-rare Ribeye with a
fennel and smoked salmon
salad. All the ingredients
were strictly brought to
them from the United States
for security reasons.
Another interesting
encounter was when the
very famous group, R.E.M,
ordered more than 15 club
sandwiches for the entire
evening and paired them
with Don Perignon Rosé
Vintage.
What is your comfort food
and how do you stay in
spired?
For sure, as an Italian, my
comfort food consists of
fresh pasta dishes that I can
eat every day without getting
bored. When one works in
the kitchen, they develop
very different and alternat
ing feeding times.
I hardly eat until 5pm and
when hunger strikes, I pre
pare a meal for myself which
I then implement as a special
of the day. So, the hunger and
cravings I experience actu
ally give me a helping hand
in being creative.
Chef Batuhan, what are
some dreams that you aim to
achieve in the coming years?
I am not inclined to do
certain tasks repeatedly,
therefore, for Billionaire,
which is a constantly
developing and expanding
brand, I have the opportunity
to grow continuously with
new challenges.
“One of the most interesting
experiences was when
I cooked for US President
Barack Obama.”
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JANUARY 2021 | HOTELNEWSME.COM
Tell us more about the
vision behind the cuisine
at Lola Taberna Española.
The goal is to deliver an
experience that Dubai has
never seen before, the true
Spanish “taberna” culture.
Not only are we claiming
to bring the much-needed
Spanish flair to the Dubai
scene, we’re promising an
immersive dining experience
that celebrates authentic cui
sine and its eccentricities.
We want guests to enjoy a
meal that is neither preten
tious or overly complicated,
but filled with tradition,
flavour and lots of love. As
people take their first bite of
the food, it should be clear
that quality ingredients are
the star of the dish.
What are your top dishes,
and what’s your personal
favourite?
Favourite and top dishes? All
of them! We have curated an
amazing mix of dishes from
across Spain to create a menu
that any lover of Spanish
cuisine will find exceptional.
Every single dish has a rich
history, is packed with unique
flavours and has the ‘Lola’
touch.
Without a doubt, our
bestseller is the ‘Croquetas
de Jamón Ibérico’ as well as
the ‘Cochinillo Deshuesado
& Cebolla a la Brasa’ cooked
on charcoal, a true Spanish
explosion of flavours.
If there’s one thing you
would like to tell guests
about the venue, what
would it be?
We’re trying to bring the ‘tab
erna’ culture to Dubai, a bar
culture that revolves around
cherishing magical moments
with friends and family as
you relish in mouth-watering
dishes. In any traditional
taberna, it’s all about the
food as the main component
bringing people together and
making them feel at home.
It was imperative for us
to create a similar haven
in Dubai, a city filled with
expats. To bring that piece
of ‘home-away-from-home’
to Dubai’s Spanish commu
nity, as well as everyone who
wants a taste of Spain and its
rich culture. When you walk
into Lola, we want you to be
immediately transported to
the loving streets of Spain
and feel the good energy.
How are you planning
on developing the menu
further?
I plan to continue innovating
and bringing new seasonal
dishes to the table. At Lola,
we will always have a board
of specials, prepared with the
best products of the season
and lots of love from Spain.
Of course, we’re dedicated
to giving our loyal guests the
best experience possible and
that makes their feedback the
most important factor. Mi
casa es tu casa!
Lola Taberna Española’s innovative menu,
offering a modern take on Spanish classics,
is the work of Head Chef Daniel Perez Delgado
What’s Cooking?
WHAT’S COOKING?
HCNME
“When you
walk into
Lola, we want
you to be
immediately
transported
to the loving
streets of
Spain and
feel the good
energy.”
Left to right:
Head Chef Daniel
Perez Delgado
and General Manager
Lioy Rubio
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HOTELNEWSME.COM | JANUARY 2021
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