Hotel & Catering, July 2021
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JULY 2021 | HOTELNEWSME.COM
Hotel&Catering
NEWS Middle East
A LL T H E L AT E S T F R O M T H E M I D D LE E A S T
H O S P I TA L I T Y I N D U S T RY
EXPANDING HORIZONS
RADISSON HOTEL GROUP
IN SAUDI ARABIA AND BEYOND
COUNTING STARS
ALL ABOUT THE LEADERS
IN F&B AWARDS 2021
FOR GENERATIONS
CARNA AND THE ART
OF BUTCHERY LEGACY
The Right
Impression
THE RAFFLES DUBAI AND
SOFITEL DUBAI THE OBELISK
MANAGING DIRECTOR’S
COMMITMENT TO THE ACCOR
BRANDS
AMMAR HILAL
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JULY 2021 | HOTELNEWSME.COM
IN THIS ISSUE
HCNME
THE RIGHT
IMPRESSION
COVER FEATURE
Accor announced
the appointment
of Ammar Hilal as
Managing Director
of Raffles Dubai and
Sofitel Dubai The
Obelisk.
22
SUPPLIER WATCH
HEALTHY BITES
Chef Middle East
Introduces Brand-New,
Health-Focused Segment
24
MEET THE GM
The Art of
ASIAN HOSPITALITY
HAKAN OZEL,
General Manager at
Shangri-La Hotel Dubai
30
CHAIN FOCUS
MILLENNIUM &
COPTHORNE HOTELS
& RESORTS
44
SAUDI FOCUS
RADISSON HOTEL
GROUP‘S EXPANSION
ELIE MILKY,
Vice President Development
at Radisson Hotel Group,
Middle East, Cyprus,
Greece and Pakistan
50
EMIRATE FOCUS
THE RESORT LIFESTYLE
Ras Al Khaimah:
Doubletree by Hilton
Resort & Spa Marjan Island
64
F&B AWARDS
Leaders in F&B
Awards 2021
Nominations are now open
for the BNC Publishing and
Hotel & Catering News
Middle East awards night
34
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HOTELNEWSME.COM | JULY 2021
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Contact subscriptions@bncpublishing.net to receive
Hotel & Catering News ME every issue
EDITOR
Dina Maaty dina@bncpublishing.net
CEO
Wissam Younane wissam@bncpublishing.net
DIRECTOR
Rabih Najm rabih@bncpublishing.net
GROUP COMMERCIAL DIRECTOR
Samer Alloush samer@bncpublishing.net
CREATIVE LEAD
Odette Kahwagi design@bncpublishing.net
DESIGN
Eliane Elias
MARKETING EXECUTIVE
Aaron Joshua Sinamban aj@bncpublishing.net
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Hotel&Catering
NEWS Middle East
Hotel&Catering
NEWS Middle East
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JULY 2021 | HOTELNEWSME.COM
EDITOR’S NOTE
HCNME
D
espite Covid-19-related challenges,
Dubai’s reputation for customer
service remains true to form, a
KPMG study revealed. Among those
who have stayed at a Dubai-based
property during the pandemic, nearly nine in
ten (87%) were satisfied with their experience
and 85% would return. While some expressed
concern about limited facilities, most approved
of safety measures, such as reduced capacity in
restaurants. Seventy-five percent of operators
stated that Covid-19 has had a significant impact
on how visitors spend their time in Dubai.
The nation’s hospitality market has shown
tremendous resilience, boasting the world’s
second highest occupancy rates in 2020. Dubai
will likely remain a regional and global tourism
hub. Leisure and business destinations around
the world will only see travel increase, as vaccine
rollouts continue, and economies gradually
recover. Indeed, the KPMG Hospitality Survey
2021 has found that 75% of owner/operators
anticipate the vaccine to be effective in boosting
occupancy rates. In fact, half of those surveyed
expect occupancy rates above 60% in FY 2021
and 75% expect occupancy to return to pre-
Covid-19 levels by 2023.
The Government of Dubai has taken steps
to position the emirate as a sought-after
destination. New developments are expected to
enhance the city’s appeal, from Ain Dubai to the
Museum of the Future. In addition, increased
vaccination rates are bolstering travellers’
confidence and reinforcing the message that
Dubai is, indeed, a safe destination.
Furthermore, 16,000 keys are expected to be
delivered in 2021, adding to the current inventory
of 135,000 keys in response to the large number
of Expo 2020 visitors anticipated, starting in
October 2021 – the survey detailed. In the long
term, these steps are supported by Dubai’s 2040
Urban Master Plan, which seeks to enlarge the
land used for hotels and tourist activities by
134%. In addition, the length of public beaches is
expected to increase by approximately 400% by
2040.
Both measures are expected to drive future
growth in the industry. Given that 67% of owner/
operators in our survey expect beachfront hotels
to recover fastest, this is likely a welcome move.
The approval of multiple tourist entry visas,
remote working visas and student sponsorship
visas will also likely help boost the sector. The
future is looking bright…
The Jewel That is Dubai
DINA MAATY
EDITOR
dina@bncpublishing.net
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HOTELNEWSME.COM | JULY 2021
Always by your side
to offer your guests an extra star
Whatever happens
the #1 destination for premium entertainment
''en français''
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JULY 2021 | HOTELNEWSME.COM
CREAMY,
zesty
DELIGHT
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HOTELNEWSME.COM | JULY 2021
CITRUS BABA
by Claire Heitzler
Prep time: 2 hours
Rest time: 2 hours
Cook time: 25 mins
Makes: 20
For the dough
300g flour
105g salted butter, cubed
13g dry yeast
13g honey
3g salt
288g eggs
In the bowl of a stand mixer, add
the flour, butter, yeast, honey, salt
and half of the eggs. Combine using
the lowest speed until the butter
is softened. Then, gradually add
the rest of eggs and finish mixing
thoroughly at a high speed until the
mixture thickens. Let the dough
proof until it has almost doubled in
size (approx. 1 hour). Once proofed,
fill the baba moulds with the dough.
Allow to double in size again and
bake at 60°C for 25 minutes.
For the syrup
225g sugar
450g water
450g freshly squeezed orange juice
45g lemon slices
25g orange slices
Seeds of 1 vanilla pod
Make a syrup, strain. Soak the babas
at 60° C. In a small saucepan, bring
the sugar, water, orange juice, citrus
slices and vanilla to a boil. Using a
sieve, strain the liquid so you’re left
with a syrup. Once the syrup has
reached 60°C, pour it over the babas
and leave to soak for at least one hour.
For the citrus marmalade
250g clementines
250g grapefruit
150g sugar
Seeds of ½ a vanilla pod
Peel and finely dice the citrus. Add
to a saucepan, then add the sugar
and the vanilla seeds and simmer
over a low heat until all the liquid
has evaporated.
For the whipped cream
450g 35% French cream
50g mascarpone
50g sugar
Seeds of 1 vanilla pod
Mix all the ingredients together
and whip the French cream.
For garnishing
10 clementines
5 oranges
5 grapefruits
5 kumquats
10 candied kumquats
Zest of 1 lime
Cut the clementines, oranges and
grapefruits into supremes. Then,
the kumquats into thin slices
and cut the candied kumquats
in half. (1) Divide the fresh fruit
equally between serving plates
and arrange. (2/3) Place each
baba in the centre of a plate and
drizzle the citrus marmalade
over the top. (4/5) Place a rosette
of whipped cream on top of
each baba and garnish with ½
a candied kumquat and a (6)
sprinkling of lime zest.
USING FRENCH CREAM
"French dairy cream brings lightness to all my
preparations, it is smooth, foamy and it enhances
the other ingredients in my recipes"
1
2
3
5
4
6
The content of this media represents the author’s point of view only and is the sole
responsibility of the author. The European Commission is not responsible for any use
that may be made from the information contained herein.
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JULY 2021 | HOTELNEWSME.COM
NEWS
HCNME
Al Habtoor Hotels was the first
hotel group to introduce Kosher
food and beverage services to
its UAE culinary portfolio. Now,
they are taking it to the next level
by launching their own Kosher
Kitchen, certified by the Emirates
Agency for Kosher Certification
(EAKC) under the resident
supervision of Rabbi Levi Duchman.
Starting from AED 150 per person,
kosher-observant travellers can
now enjoy fresh breakfast coming
straight from the hotels’ kosher-
certified kitchen, when they arrange
their stay at any of Al Habtoor City
hotels – in the heart of Dubai.
Along with a room reservation,
guests can anticipate some classic
kosher favourites.
“As the market reopens and the ties
between Israel and UAE continue to
grow, we are proud to be industry
pioneers introducing our very own
Kosher Kitchen, following the great
success of our previous efforts
catering for the Jewish community,”
says Fredrik Reinisch, Complex
General Manager of Al Habtoor City
Hotel Collection.
“We’re delighted to welcome
the Habtoor Group into the EAKC
family. The UAE is rapidly becoming
the leading destination for kosher
tourists from around the world.
The new kosher Kitchen at the
Al Habtoor Group is inspired by
the vision of the leadership of the
UAE – who promotes tolerance
and coexistence, by supporting the
needs of all cultures and religions
and is the home to over 200
nationalities. Marhaba!” says Rabbi
Levi Duchman, Founder of EAKC and
Rabbi of the United Arab Emirates.
DUBAI’S AL HABTOOR CITY HOTEL COLLECTION RECEIVES EMIRATES
AGENCY FOR KOSHER CERTIFICATION
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HOTELNEWSME.COM | JULY 2021
NEWS
With 100 days to go to Expo
2020, Dubai is getting ready
to welcome more than 190
countries and millions of
visitors to join the making
of a new world. Rove Hotels
invites ‘Rovers’ (guests) to
grab the best seats in the
house at Expo 2020’s only
on-site hotel: Rove Expo
2020.
Located at the centre of
it all, adjacent to Al Wasl
Plaza, Rove Expo 2020
will open its doors later
this year, on October 1,
to welcome visitors from
across the globe. Bookings
can be made via www.
rovehotels.com, or by
calling +971 4 561 9999.
Bookings are inclusive of
Expo 2020 tickets, which
can be used for the full
duration of the stay.
“As a home-grown
hotel brand born here
in Dubai, Rove Hotels is
extremely proud to serve
as the only on-site hotel
at Expo 2020. Every Rove
hotel is designed with
the modern international
traveller in mind, and Rove
Expo 2020 will be latest
exciting evolution of our
unique brand of fuss-free
hospitality – located right
at the heart of what will
truly be a once-in-a-
lifetime event.
“While Rove Expo 2020
will certainly grab the
headlines thanks to its
location adjacent to Al Wasl
Plaza at the centre of the
Expo site, our Rovesters are
also hard at work preparing
our other well-connected
hotels across the city to
meet the massive demand
for stays during the event.
Rovers can rest assured that
regardless of which Rove
location they choose for
their stay, they will be able
to enjoy great hospitality
just minutes away from the
Expo 2020 site,” says Paul
Bridger of Rove Hotels.
Keeping Rovers on the
beat of the Expo pulse, the
hotel is adjacent to Al Wasl
Plaza, the main square of
the Expo site, providing the
perfect launchpad to more
than 190 Country Pavilions.
For adventures further
afield, Expo 2020 has its
own dedicated Dubai Metro
station, linking commuters
to Dubai Marina, JBR
beach, The Dubai Mall, and
beyond.
A gateway to a six-month
celebration of culture,
innovation and human
excellence, Rove Expo
2020 will feature 312 king,
twin and accessible Rover
Rooms, as well as 19 Rover
suites. The only on-site
hotel at the event, which
runs from the October 1 to
March 31, 2022.
Rove Expo 2020 will also
boast several dining and
social outlets, including The
Daily, a grab&go Rove Café
and The Bar, along with a
rooftop swimming pool
and sundeck overlooking
Al Wasl Plaza. Rovers can
expect 100% sustainable
in-room amenities, late
check out times, super-fast
5G Wi-Fi, a 24-hour gym,
prayer rooms, and much
more.
Rove Expo 2020 has a
continuous contemporary
aesthetic throughout,
maintaining a 2.0 version
of the much-loved
‘Rove touch’. Each zone
balances clean lines and
fresh functionality with
cool comfort and trendy
interiors, leaving plenty of
space for the dreamers,
who can gaze upon flashes
of quirky local art for
tonnes of inspiration.
Additionally, sustainability
is also an area of great
focus. With Expo 2020
aiming to be one of the
most environmentally
friendly World Expos
in history, the brand is
upping its earth-love
ethos to match. Rove
Hotels’ commitment to
making a positive impact
in everything it does can
be found within the big
stuff, filtering all the way
through to the tiny details.
Its team has utilised the
latest technologies in
energy efficiency with
increased solar panelling,
whilst operating with the
leading artificial intelligence
in food waste solutions and
so much more – all in line
with Rove’s strong spirit of
sustainability.
ROVE EXPO
2020 HOTEL IS
NOW ACCEPTING
BOOKINGS
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JULY 2021 | HOTELNEWSME.COM
TANIA’S TEAHOUSE REVAMPS RESTAURANT AND CAFÉ
INTERIORS AND MENU
NEWS
HCNME
Celebrating their third year in business (and surviving a
global pandemic), the Tania’s Teahouse team has been
working on an interiors and full menu revamp.
Awarded the ‘7th Most Instagrammable café in the
World’ has meant it’s been even more important to
stay on top of food and beverage trends. Step into
the newly revamped cafe and you will still be able to
enjoy the cosy and welcoming atmosphere Tania’s
Teahouse is so well known for. Founder Tania Lodi has
hand-picked new, more muted pastel elements from
the wall colours to the cushions and art hung in the
frames. “We’ve been pleasantly surprised as to how
many males we’ve seen coming to the café recently.
We felt it was time to update our colour palette by
injecting more muted pastel tones such as rose golds
and sage tones, as opposed to the bright pinks we’ve
been known for. It’s important for us to stay on trend”
Tania says.
Regular customers will be pleased to find out that
most of the cafe popular selfie spots have been
transformed too. The front door now has a floral
spurting tea pot, the frame adorned marble staircase
features lots of new art and the ‘Hey There Habib-Tea’
wall has had its fourth chic remodel. For those looking
for a more low-key catch-up or meeting spot to fill
them full of creativi-tea, the top floor also welcomes
some more snug booth-style seating, similar to that
downstairs.
Behind the scenes, a new kitchen area has also
been created. With the family run and funded cafe
having proudly survived covid by pushing gift boxes
stuffed with sweet treats, there is no sign of these
orders slowing down. “We are beyond grateful that we
managed to get through the scary lockdown days by
innovating our product offering. This has pushed us to
develop this offering further and to do this our pastry
chefs have required more space. We are so excited
that our new kitchen space is up and running, allowing
us to offer a lot more freshly baked, in-house treats”.
The Tania’s Teahouse menu has had a full revamp
courtesy of Tania, the super creative kitchen team
and a new head chef. The cafe’s opening hours are
now from 8am-6pm, meaning all day breakfasts,
healthy (and some naughty) lunch items, afternoon
tea options and lots of drool-worthy desserts being
on offer.
Page 13
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JULY 2021 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
Deliveroo has unveiled its
fourth Editions site in the
UAE. The new site is located
on Hessa Street in Dubai and
is 300m away from the third
site that was launched in
2019. This is Deliveroo’s first
Editions launch in 2021 in
the UAE and is set to be the
largest site globally.
The new Editions site is
equipped with 12 super
kitchens that will host a
range of partners as well as
an evolving rotation of virtual
brands, to bring a unique
curation of dining choices
to the delivery zones around
Hessa Street. Dubai foodies
situated in areas like Al Quoz,
Arabian Ranches, Al Barsha
South, JVC, Studio City,
Sports City, IMPZ, Motor City
and Madinat Jumeirah will
now access to an expansive
selection of food.
Restaurant partners at the
site include award-winning
French fine dining favourite,
La Serre that is venturing into
the off-site kitchen space for
the very first time. Joining
them are PINZA!’s growing
virtual concepts including
Banh Mi by PINZA!, Gyroz
by PINZA! and Puns. Other
loved brands include Great
Wall Chinese, Mythos Greek
Kouzina and Dans’ Home
Food. Additional brands
expected to launch at the site
include; Nourish, Urth Caffe
and Simple Burger.
A growing number of
residential and corporate
developments continue to
pop up around Hessa Street,
making it a melting pot of
consumer demand. After
a stellar response from the
market to the 2019 launch,
Deliveroo is now prepared
to deliver on the area’s
growing demand with an
added selection of restaurant
partners. Results from the
existing site in the area, proof
of growing potential and trust
in Deliveroo’s infrastructure
prompted some of the best
brands in the city to sign up
for a spot in the new Editions
site.
By design, the Editions
concept is a delivery focused
model that allows restaurants
to expand their market into a
new zone without investing in
a brick-and-mortar location,
so restaurants can expand
with lower costs and lower
risks. The concept proved
to be immensely beneficial
during COVID-19 when
delivery became the focus of
most restaurants. Restaurants
use their own expert and
highly passionate chefs, just
as they do in their bricks
and mortar restaurants, but
with the help of Deliveroo’s
kitchen infrastructure and
rider network they are able
to bring the same restaurant-
quality dishes to more
customers in new areas.
Anis Harb, GM, Deliveroo
GCC, says: “We’re delighted
to launch our fourth Editions
site in the UAE and bring a
greater selection of food to
customers in Dubai. Since our
first Editions launch in 2017,
Deliveroo has spearheaded
the off-site, delivery-only
kitchen space in the UAE.
Editions kitchens have
proven to be a great way to
help our restaurant partners
expand without the up-front
investment. It is inspiring to
see how much this market
has grown since our first site
and with this launch, we aim
to remain at the forefront of
this industry.”
DELIVEROO
LAUNCHES
FOURTH EDITIONS
SITE IN DUBAI
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HOTELNEWSME.COM | JULY 2021
OPENINGS & LAUNCHES
Tevalis ME has arrived in Dubai to mix things up in the
world of Epos services, with a recent launch party.
Together with its sponsors, the company brought
together the biggest names in Dubai hospitality at
Phileas Fogg’s in Emirates Hills.
Tevalis are bringing their unique ‘ecosystem’ Epos
brand to the region, which gives operators access
to their business data and fully integrated software
solutions. With the new opening in Dubai, they are
extending their already established client services in
the GCC.
Tevalis ME has set up shop in Dubai under the
guidance of General Manager James Corrigan, who
spent several years working as a front-line operator
and knows that success in hospitality requires the
perfect mix of knowing your business, a passion for
service and a little bit of personality.
TEVALIS ME
LAUNCHES IN DUBAI
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JULY 2021 | HOTELNEWSME.COM
APPOINTMENTS
HCNME
Conrad Abu Dhabi Etihad Towers has announced
the appointment of Carmine Pecoraro as its new
Executive Chef. At the helm of culinary operations,
the South African chef brings to the property 20 years
of progressive experience in the luxury hotel industry
spanning the UK and Middle East.
Carmine has honed his culinary and management skills
at some of the world’s finest multi-outlet venues and
restaurants, including Burj Al Arab hotel, the Arabian
Resort at Madinat Jumeriah, JW Marriott Marquis
Hotel Dubai and Emirates Palace. He also spearheaded
the pre-opening team of The Royal Atlantis Resort
& Residences prior to his appointment at Conrad
Abu Dhabi Etihad Towers. Throughout his culinary
career, Carmine had the privilege of cooking for A-list
Hollywood celebrities and has also prepared meals for
a range of royals.
Carmine will oversee menu development and
introduce new concepts that will elevate the F&B
venues. From Italian (Sole), Latin American (VaKaVa),
and Japanese (Tori No Su) to best Afternoon Tea at
Observation Deck, guests can expect an innovative
dining experience from these award-winning
restaurants.
Chef Carmine will be offering a limited-time menu
he has specially prepared using local ingredients
supplied by Fresh On Table, a UAE-based startup. Local
ingredients used to create the menu include Hamachi,
oysters, blue crab, mushrooms, various green leafy
vegetables and organic chicken. From the hot and cold
starters to mains and desserts, diners will savour the
freshest ingredients from farm to table bursting with
incredible flavours which will be available in Nahaam
Conrad Abu Dhabi Etihad Towers
appoints new executive chef to
lead the culinary team
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HOTELNEWSME.COM | JULY 2021
APPOINTMENTS
Colette Sullivan has been ap-
pointed PR & Marketing Manager
at the first five-star hotel in Dubai,
the Radisson Blu Hotel, Dubai Deira
Creek.
Colette joins the heritage proper-
ty from Radisson RED Dubai Silicon
Oasis, where she led the opening
campaign of the brands debut in
the Middle East. Previously, Colette
launched the RED brand in the UK
at the Glasgow property, and was
also recently involved in the open-
ing marketing campaign of Radis-
son RED Johannesburg, where
she consulted on a task force
basis. With 4 years’ experience in
hospitality with Radisson Hotel
Group, Colette has already been
recognised for her contribution to
the industry, winning the CIM 2020
Rising Star of Travel Marketing at
the UK Travel Marketing Awards.
Anantara Eastern Mangroves Abu
Dhabi Hotel has announced the
appointment of the new Director
of Sales and Marketing, Salwa
Daher Hussein.
Salwa brings more than 16 years
of professional experience in the
luxury hotel sector to Anantara
Eastern Mangroves. Hailing from
Lebanon, where she completed
graduate studies in hospitality,
she undertook several internships
at luxury hotels in Beirut and
Abu Dhabi before relocating
permanently to the UAE.
For more than a decade, she has
held senior and directorial roles in
sales and business development
for highly respected luxury hotel
brands in Abu Dhabi, earning
additional hospitality certification
from e- Cornell University during
that time. A strong and inspiring
leader with an expansive range of
competencies, she looks forward
to bringing her expertise to the
new role at Anantara Eastern
Mangroves.
Commenting on her
appointment, Salwa says, “I’m
both delighted and proud to be
presented with this opportunity.
The role of DoSM represents a
challenge that I’m greatly looking
forward to, and comes at a great
time for the brand. The city of Abu
Dhabi is expanding exponentially,
and Anantara Eastern Mangroves
plays an important part in reviving
the local tourism industry.
Anantara Eastern Mangroves welcomes new
director of sales and marketing
Radisson Blu Hotel
Dubai Deira Creek
appoints PR and
marketing manager
Page 18
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JULY 2021 | HOTELNEWSME.COM
Can you give us a glimpse of your
career journey so far?
When I graduated from high school, I
realised that I had an interest in cooking.
After a bit of research, I found out about
the Chef School in my country, for which
you needed to pass an exam and went for
it. Over one year, I studied basic cooking
skills and learned about the hotelier
lifestyle.
After this graduation, it was off to a
rough start, but my love for the job kept
me going. My biggest career journey
was with Rixos Hotels in Turkey,
Kazakhstan, Libya and finally here
in the UAE for a total of 15 years. I
am currently executive chef at the
Marjan Resort & Spa.
What’s your favourite dish to eat
and why?
My favourite dish is vine leaves dolma
with meat; it’s my mum’s recipe – she
was doing magic! However, after I
MAKING DELICIOUS POSSIBLE
HCNME
CHEF RECEP MACIT
A TURKISH NATIONAL, MACIT HAS TWENTY-TWO YEARS OF
CULINARY EXPERIENCE, TEN OF WHICH ARE IN THE UAE.
EXECUTIVE CHEF
“My favourite dish
is vine leaves dolma
with meat; it’s my
mum’s recipe – she
was doing magic!”
tasted biryani I have changed my
mind; it’s fragrant and delicious. I like
Indian food in general, such as butter
chicken, but can’t eat spicy food.
What are you cooking up today?
Tell us more about the dish.
The dish is Hunkar Begendi; it’s a
historical, authentic food with an
original recipe. Now, as for the origins
of Sultan’s Delight, the dish was first
prepared for Sultan Murad IV (1612-
1640); the name is Hünkârbeğendi,
or simply beğendi (it means that the
sultan liked it), and is an Ottoman
cuisine dish. It’s made from smoked
and spiced eggplant, which is grilled,
then pureed, and stirred with milk,
melted butter and roasted flour.
Finally, the mixture is topped with
cubes of sautéed lamb.
As a chef, what are the top
ingredients and products you’re
using these days?
There are many of ingredients, but
mainly fresh white fish fillet like cod
and hammour, in addition to meat
spices, quinoa, fresh herbs, chia seeds,
etc.
What are some of the most recent
important food trends you can tell
us about?
Healthy food, vegetarian food, and
Lebanese modern cuisine.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to
the market and meet demand?
The most important thing for both
sides is food safety, hygiene, quality,
consistency and availability.
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HOTELNEWSME.COM | JULY 2021
FIND OUT MORE
ABOUT US HERE:
EGGPLANT PUREE
• 2 Eggplants
• 1/4 cup Butter
• 1/4 cup Flour
• 2 cups Whole milk
• Turkish kashkeval or
mozzarella grated
• Salt and pepper
• MAGGI® Chicken Stock Powder
BRAISED LAMB
• 2 pounds Lamb shank
or shoulder
• 2 Onions
• 2 Tomatoes
• 2 Garlic cloves
• 2 tbsp Tomato paste
• 2 tbsp Vegetable oil
• 2 tbsp Butter
• 1 1/2 cups Water
• Salt and pepper
• Parsley
INGREDIENTS
SULTAN’S DELIGHT (HÜNKAR BEĞENDI)
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JULY 2021 | HOTELNEWSME.COM
What’s your favourite dish to eat
and why?
I love street food. When you work for
hotels and you’re surrounded by many
international dishes from different
cuisines, you tend to go back to basics
when enjoying food, as well as Asian
and Indian specialties.
What are you cooking up today?
Tell us more about the dish.
Today, I’m going to prepare almond-
cured salmon with coconut lime saf-
fron sauce, one of my favourite dishes,
using MAGGI® Coconut Milk Powder
– it’s rich in flavours and protein.
As a chef, what are the top
ingredients and products you’re
using these days?
During these difficult Covid-19 times,
it’s a challenge to procure a lot of
products from outside of the UAE, so
I’m focusing in my recipes on local
produce and alternative food solu-
tions to maintain consistency and
deliciousness.
What are some of the most recent
important food trends you can tell
us about?
Looking at trends in the market, all
concepts are going back to the basic
recipes and not complicating things.
For example, using fresh herbs and
ingredients is now preferred. Most
chefs are now adding a touch or their
signature, not more than that. You can
be creative, even with basic dishes,
just make sure you maintain authen-
ticity and presentation, and preserve
cultural background.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to
the market and meet demand?
Demand for foodservice profession-
als is high now, and they should focus
on products that can be prepared in
a short period of time, while yielding
quality results. Plus, look for trend-
ing recipes in the market and find
alternative foodservice solutions for
such dishes.
Can you give us a glimpse of your
career journey so far?
I started my career as a chef in 2008;
I graduated with a degree in Hospital-
ity Management in 2007 with hon-
ours. With a strong passion towards
the kitchen and all its aspects, and a
profound love for food preparation, I
specialised in international cuisine,
working for international brands such
as Marriott, IHG and Accor.
For hospitality management, I did six
months of industrial training at Babylon
Hotel Raipur India. I have also worked
for Vijayawada ITC Group in India. I
moved to Dubai in 2010, and started
working for Habtoor Grand Resort,
Autograph Collection. In 2015, I moved
to the World Trade Centre as a chef de
partie at the Novotel and ibis hotels.
In 2016, I was part of the pre-opening
team as senior chef de partie for Metro-
politan Boutique Hotel under Habtoor
Hospitality Group, handling all-day
dining, banquet and room service, plus
catering and events. From 2017 until
now, I have been sous chef at Nassima
Royal Hotel, which was turned into voco
Hotel Dubai under IHG management
and part of the pre-opening team for
the first VOCO brand in Middle East,
handling all culinary operations.
MAKING DELICIOUS POSSIBLE
HCNME
RAKESH CHAMOLI
AN INDIAN NATIONAL, CHAMOLI HAS THIRTEEN YEARS OF
CULINARY EXPERIENCE, ELEVEN OF WHICH ARE IN THE UAE.
SOUS CHEF
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HOTELNEWSME.COM | JULY 2021
FIND OUT MORE
ABOUT US HERE:
INGREDIENTS
ALMOND-CURED SALMON WITH COCONUT LIME SAFFRON SAUCE
• Salt and black pepper
• Saffron
• 500 g MAGGI® Coconut Milk Powder
• Corn flour
• 200 g Almond flakes
• 2 Eggs
VEGETABLES
• 100 g Onion shallot
• 50 g Lime leaves
• 100 g Lemon grass
• 100 g Sakura mix
SEAFOOD
• 250 g Salmon
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JULY 2021 | HOTELNEWSME.COM
T
he healthy food segment, which
focuses on plant-based foods,
dairy alternatives, and naturally
sugar-free products, continues
to flourish with growing demand
and popularity among consum-
ers. The restaurant industry is
faced with big changes around the world as the
foodservice sector continues to expand and in-
novate within this category. To fulfil consumers’
ever-changing demands, operators are looking at
developing new menus that cater to this “health-
conscious” segment. To stay on top of trends,
Chef Middle East (CME) has announced the
launch of three new brands, Rude Health, Violife
and Wheyhey, to start forming a health-focused
proposition in its markets.
“Chef Middle East has a very strong existing
Dairy portfolio. However, with new trends
centred around dairy alternatives, we decided
to onboard Violife as a Cheese alternative and
Rude Health as a Milk alternative. Both brands
represent a very superior quality of products
that sits right in line with CME’s positioning.
Though there are dairy alternatives available in
market, most of them are focused around the
retail sector. However, Violife and Rude Health
have a range of products which are developed
alongside chefs with technical applications
in mind. For instance, the Barista milk range
from Rude Health and the alternatives of cream
cheese, mozzarella, Greek feta and much more
from Violife,” says Jiji Mathews, Dairy Catego-
ry Manager at Chef Middle East.
The Dairy alternatives space is one of the
fastest-growing categories, with non-dairy milk
driving the market.
Romy Brackel, Senior International Account
Manager at Rude Health says:
“At Rude Health, we don’t believe in compro-
mises. Our high-quality, dairy-free drinks are the
best alternative to milk; they are full of flavour.
They are carefully crafted, using the highest
Healthy Bites
“THE DAIRY
ALTERNATIVES
SPACE IS ONE OF
THE FASTEST-
GROWING
CATEGORIES,
WITH NON-DAIRY
MILK DRIVING
THE MARKET.”
SUPPLIER WATCH
HCNME
Chef Middle East Introduces Brand-New,
Health-Focused Segment
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HOTELNEWSME.COM | JULY 2021
quality, sustainably sourced and most natural ingredients.
We’re here to add value to your offering, signalling to the
world that quality really is at the heart of your business. The
range includes dairy-free drinks: Almond, Coconut & Oat
(gluten-free), a barista range: Barista Oat, Barista Almond
and Barista Soy. Rude Health is the number one organic
dairy alternative brand in the UK, the 3rd biggest dairy alter-
native brand in the UK and the proud winner of nine Great
Taste Awards in 2020.”
“Chef Middle East stands for premium quality through
inspiring culinary craftsmanship, just like we do.
With their focus on the up and midmarket segment, their
current distribution focus is the right fit for Rude Health.
We are confident that, with CME, we can make a better dairy
alternative offering available to many operators in the UAE.
The demand for dairy-free drinks is growing year on year
and Rude Health will keep on innovating drinks at a fast
pace,” adds Brackel.
Cheese alternatives are predicted to be the next hit in
plant-based innovation.
Andrew Harrison, Sales Director at Upfield Middle East
says: “We are launching the Violife range of 100% vegan,
dairy-free alternatives to cheese in the Middle East. Avail-
able in slices, blocks, grated and creamy in original, cheddar
and mozzarella flavours, consumers and diners can now en-
joy delicious toasty, pizza, lasagne, sandwiches, cheesecakes
and more, but the ‘vegan way’, with Violife. With more than
30 years of development and production experience, Violife
is the global leader in vegan alternatives to cheese with a
proud history of making great-tasting, vegan products. These
products are 100% free from preservatives and allergens
such as dairy, lactose, gluten, nuts, and soy. They are fortified
with vitamin B12 and made from coconut oil, which is known
for its health benefits. Violife is owned by Upfield, the world’s
largest plant-based food company; focused on natural ingre-
dients, as well as kinder, more natural processes that deliver
great tasting healthier products with superior quality and
performance.”
Additionally, Pooja Bhatt, Pastry Category Manager at Chef
Middle East, comments on the distributor’s new partnership
with the Wheyhey brand: “Our new partnership with Whey-
hey will reinforce our ambition to be the one-stop-shop
for our customers. Over the past years, we have solidified
our pastry and bakery offering by launching new brands to
complete our existing portfolio. We constantly assess our
markets’ needs and have witnessed increased demand for
sugar-free solutions, observing that our customers, mostly
chefs, look for treats where guests can indulge, while paying
attention to their health and calorie intake. The health com-
ponent is generally becoming key, and we loved Wheyhey’s
mission to make delicious snacks healthy with a commit-
ment towards sustainability.”
Mark Dutton, Strategic Director at Wheyhey says: “We
position our range of products as ‘great tasting healthy treats
with a twist’…not only are they healthier, but they are good
for you! We offer ice cream that is naturally sugar-free, high
in protein and low-calorie. We use the best of milk to create
the creaminess of our ice cream - made using local produce
from farmers we know and trust.”
Chef Middle East is held in high esteem both locally and
internationally for sourcing and supplying the best quality
ingredients and products to their customers. For Wheyhey,
working with Chef Middle East gives the whole team a huge
sense of pride that such a prestigious partner would join us
on our journey to change how people find and eat healthy
food.
Shifts in lifestyle, food habits and health awareness are
driving trends in the market for operators to innovate and
offer consumers what they are looking for in terms of healthy
offerings and the level of quality they want in food. Quality
and consistency remain a top priority, two major elements
that Chef Middle East ensures are on top of the list with
Class-A brands that share the same values and mission.
Images courtesy of Chef Middle East
CHEF MIDDLE EAST INTRODUCES BRAND-NEW, HEALTH-FOCUSED SEGMENT
FOR WHEYHEY, WORKING WITH CHEF MIDDLE
EAST GIVES THE WHOLE TEAM A HUGE SENSE
OF PRIDE THAT SUCH A PRESTIGIOUS PARTNER
WOULD JOIN US ON OUR JOURNEY TO CHANGE
HOW PEOPLE FIND AND EAT HEALTHY FOOD.
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JULY 2021 | HOTELNEWSME.COM
The Art of
ASIAN HOSPITALITY
OZEL IS A TURKISH NATIONAL WITH
OVER 15 YEARS OF EXPERIENCE WITHIN
THE SHANGRI-LA FAMILY. HE BRINGS
STRATEGIC THINKING AND HOSPITALITY
KNOWLEDGE TO THE ROLE FROM HIS
DIVERSE, RICH CAREER.
MEET THE GM
HCNME
“WHAT DISTINGUISHES THE SHANGRI-LA FROM OTHER
HOTELS IS THAT WE HAVE AN AUTHENTIC SERVICE CULTURE
THAT STEMS FROM OUR ASIAN HOSPITALITY ROOTS, WHICH
GENUINELY COMES FROM OUR HEARTS.”
GENERAL MANAGER,
SHANGRI-LA HOTEL DUBAI
HAKAN OZEL
You have had quite an illustrious career, a big part of
which is with Shangri-La. What are some milestones
you never forget?
I have had so many enriching experiences in my career,
which have taught me so much about myself and the industry,
however there are a few that stand out. One of the earlier
and most significant turning points was when my son was
born. At that time from the mid-to late 2000s, I was the
Executive Assistant Manager at Shangri-La’s Barr Al Jissah
Resort and Spa in Oman, in charge of Food & Beverage. I
really understood what a great blessing and source of inspi-
ration children bring into our life.
Opening Shangri-La Hotel in Tianjin, China in 2014 was
another major milestone for me. Not only was it my first Gen-
eral Manager post, but it was a great success and a source of
pride that followed me in my career.
I am also quite proud to have been the Resident Manager
of Shangri-La Hotel in Jakarta, Indonesia, where our hotel
was the host to renowned organisations such as the World
Economic Forum (WEF) and political and business leaders
from around the world, leaving an impressive reputation for
world-class hospitality; this reputation continued during my
time as General Manager of Shangri-La’s China World Sum-
mit Wing, in Beijing, which attracted celebrities and business
leaders from all corners of the globe and was chosen as the
preferred host for international events such as The Belt and
Road.
Shangri-La Hotels and Resorts focuses on the art of hospi-
tality, but in a way that is very different from other groups out
there; please tell us more about this notion.
What distinguishes the Shangri-La from other hotels is
that we have an authentic service culture that stems from
our Asian hospitality roots, which genuinely comes from our
hearts. We believe that guests are family, and this is reflected
in our sincerity, thoughtfulness and understanding approach
while using respect, helpfulness, and care in our manners
with each and every one of them.
Our Asian hospitality and unique warmth are, not only a part
of our attitude, but also a treasure which sets us apart from
the rest.
Lobby Lounge overview
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HOTELNEWSME.COM | JULY 2021
HAKAN OZEL | SHANGRI-LA HOTEL DUBAI
25
HOTELNEWSME.COM | JULY 2021
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JULY 2021 | HOTELNEWSME.COM
MEET THE GM
HCNME
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HOTELNEWSME.COM | JULY 2021
The Shangri-La Dubai, what are the
most unique aspects of the property?
First and foremost, our location is ideal for
local and international travels alike since we
are close to The Dubai Mall, City Walk, Dubai
International Financial Center (DIFC), World
Trade Center and only 15 minutes away from
Dubai International Airport.
We also have a gorgeous terrace that offers
picturesque views of downtown Dubai and
functions as a popular attraction spot for mar-
riage proposals, anniversaries, weddings and
related private events.
Ikandy Ultralounge and its swimming pool
provide food, beverage and leisure activities all
day long, keeping guests happy and satisfied
throughout the day.
How do you ensure a varied F&B offer-
ing within the primarily Asian backdrop
of Shangri-La Dubai?
We have two distinctive Asian restaurants,
where dishes are skillfully prepared by teams
of culinary experts from their native coun-
tries, offering guests an easy way to sample
authentic diversity within Asian cuisine
Shang Palace is our award-winning Chinese
Restaurant, which is known for regional and
signature dishes such as roasted Beijing duck,
dim sum selections and wok-fried chicken
with dry chili and crushed black peppers.
Hoi An is our Vietnamese restaurant which
serves very popular dishes such as Pho soup
and Khai Vi Brunch among many other classic
meals. Every dish is made using the freshest
ingredients which are also locally produced,
enhancing the range of choices we offer.
How do you see the hotel’s placement
within the current hospitality land-
scape?
Our first focus was to adopt more effective
hygiene standards to a ensure a safer environ-
ment and gain the complete trust of travellers,
catering to potential hygiene concerns.
As contactless became the new normal, we
quickly embraced the technology that enables
it throughout our hotel stay experience. From
check-in and check-out, in-room dining to re-
designing to reduce personal interaction, we
fully utilise it as much as we can.
We highly appreciate Dubai Government
Authorities for their visionary leadership and
“SHANGRI-LA UNDERSTANDS
THE POST-PANDEMIC REALITY,
WHICH WE CONTINUALLY
EVALUATE TO UNDERSTAND,
ADAPT AND RESPOND TO THE
NEW LANDSCAPE.”
HAKAN OZEL | SHANGRI-LA HOTEL DUBAI
Left:
Presidential Suite -
3 Bedrooms
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JULY 2021 | HOTELNEWSME.COM
MEET THE GM
HCNME
ability to continuously deliver new guide-
lines and protocols to align all stakehold-
ers. They have offered one of the most
effective and responsive guidelines in an
agile manner, setting the standards that
will further support the recovery, not only
for our industry, but for the whole country.
Shangri-La understands the post-
pandemic reality, which we continually
evaluate to understand, adapt and respond
to the new landscape. Our objective
remains to best take part in UAE’s mindset
to adapt to the needs of the future, while
maintaining our position as hospitality
leaders.
In your opinion, has the industry re-
covered? When can we expect a full
recovery and what would it entail?
The industry is experiencing a very positive
recovery trend, which injects a renewed
sense of hope. With the continued sup-
port and vision from local authorities, this
recovery can continue with confidence.
Progress for the whole industry, however,
does depend on how well other countries
recover and open to international travel
and business, as they provide the supply
of travellers coming into to the UAE.
Some key factors include increased
vaccination rates and affordability of
travel. As Dubai is the host of a variety
of activities including fairs, exhibitions,
investments and the much-awaited EXPO
2020, millions of visitors are expected
to touch down at the Dubai International
Airport. These are very healthy signs that
the hospitality industry is heading closer
to recovery.
What is new at Shangri-La, Dubai
and what are some of the most im-
portant upcoming developments?
Shangri-La will be commemorating
its 50th anniversary this year. We will
celebrating our journey and everyone who
has been part of our story since the open-
ing of the first branch in 1971.
To commemorate this event, we’re
pleased to share our new Shangri-La
Hotels and Resorts logo, which pays
tribute to our past and sets a vision for the
future. This change is inspired by all our
guests over the years and underpins our
promise to craft, curate and create more
moments of joy, so that every visit to
Shangri-La is a dream come true.
“THE INDUSTRY
IS EXPERIENCING
A VERY POSITIVE
RECOVERY TREND,
WHICH INJECTS A
RENEWED SENSE
OF HOPE.”
Dunes Cafe
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HOTELNEWSME.COM | JULY 2021
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Page 30
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JULY 2021 | HOTELNEWSME.COM
CHAIN FOCUS
HCNME
MILLENNIUM
& COPTHORNE
HOTELS & RESORTS
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HOTELNEWSME.COM | JULY 2021
MILLENNIUM & COPTHORNE HOTELS & RESORTS
MILLENNIUM PROPERTIES
CLOCKWISE FROM
TOP LEFT:
MONT ROSE - DUBAI, AL BARSHA
HILTON - NEW YORK, DOWNTOWN
HOTEL PARIS OPERA
MILLENNIUM HOTEL DOHA
M
illennium & Copthorne Hotels (M&C) is a London-based global
hotel company, which owns, manages and operates over 145 hotels
across some 80 locations worldwide. Its properties are in key gate-
way cities such as London, New York, Los Angeles, Paris, Dubai,
Doha, Beijing, Shanghai, Seoul, Singapore and Hong Kong. M&C is the hotel
arm of Singapore-listed global real estate company City Developments Limited
(CDL).
M&C’s global brand – Millennium Hotels and Resorts (MHR) has four distinct
hotel collections - Leng’s Collection, M Collection, Millennium Collection and
Copthorne Collection - throughout Asia, Europe, the Middle East, New Zealand
and the United States. Occupying the best locations around the world, MHR
has the perfect address for business and leisure travellers. Listed on the Lon-
don Stock Exchange in 1996, M&C was delisted on 11 October 2019 following a
successful privatisation exercise launched by CDL.
Millennium Hotels & Resorts Middle East & Africa currently operates 50
hotels in addition to 22 hotels in the pipeline across the region. From a single
property in Abu Dhabi, Millennium Hotels & Resorts, Middle East & Africa has
expanded into various neighbouring destinations and is now recognised as one
of the fastest-growing regional hotel management companies in the Middle
East & Africa. Along the way, the company has cultivated partnerships with
reputable and respected owners.
MILLENNIUM HOTEL LONDON
KNIGHTSBRIDGE
GRAND COPTHORNE WATERFRONT HOTEL
SINGAPORE
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JULY 2021 | HOTELNEWSME.COM
IN THE NEWS
Solutions Leisure Group to launch
Asia Asia restaurant at Grand Mil-
lennium Business Bay
Solutions Leisure Group has announced
the launch its second outpost of the
multi-award-winning Pan Asian restau-
rant, Asia Asia. Continuing its long-term
partnership with the RTS Investments
Group and its Grand Millennium Hotel,
the experiential fine dining establishment
will open in the all-new Grand Millennium
Hotel, Business Bay in December this
year.
The second Solutions Leisure venue to
the Business Bay precinct, Asia Asia joins
the heavily awarded homegrown party bar
concept, Lock, Stock & Barrel. Span-
ning across 750 sqm, the scaled-down
Asia Asia will seat 500 people, bringing
the Far East to the Middle East through
oriental fusion of flavours and décor.
Transporting diners across the ancient
Spice Route through a culinary and inte-
rior exploration, the restaurant will feature
both dining room and al fresco options,
overlooking the Dubai Canal. An experi-
ence with delectable Pan-Asian cuisine,
the venue’s updated look encompasses
semi-private lounges, a DJ booth and bar,
dining area and sushi bar.
Co-Founder and CEO of Solutions
Leisure, Paul Evans, says, “The beauty
of operating our business in this region
is that we get to continuously work with
those we trust and succeed with. Our
exceptional long-term partnership with
the team at RTS Investments Group has
seen our first venture, Lock, Stock & Bar-
rel Barsha Heights, exceed all expecta-
tions. With the invitation to open not one,
but two additional venues in the Grand
Millennium Business Bay property, we’re
excited to enter this new opportunity of
growth with such inspiring, supportive
industry leaders and bring the UAE more
of what they love.”
Hamid Sidine named chief operat-
ing officer of Millennium Hotels and
Resorts MEA
Millennium Hotels & Resorts MEA named
Hamid Sidine as its new chief operating
officer for the Middle East and Africa
region.
GRAND MILLENNIUM BUSINESS BAY
CHAIN FOCUS
HCNME
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HOTELNEWSME.COM | JULY 2021
Sidine has been instrumental
in cultivating success for the
Millennium Hotels & Resorts
MEA in the kingdom of Saudi
Arabia, Turkey and Africa and
with this new position he will
leverage his expertise in the
regional operations of the
company, says the group.
With more than 30 years of
experience, he’s a seasoned
hotelier and has held several
leadership roles in renowned
international hotel brands
such as Accor and Sofitel.
His experience also covers
countries including Morocco,
Tunisia, France, Jordan,
Lebanon, Senegal, Chad, Ivory
Coast and Saudi Arabia.
Sidine has been the Manag-
ing Director for Millennium
Hotels and Resorts MEA in
the Kingdom of Saudi Arabia
for over a year. And, in his
current role he will oversee
all operational aspects of the
brand’s strategic expansion in
the Middle East and Africa.
Ali Hamad Lakhraim Alzaabi,
President of Millennium
Hotels & Resorts, Middle East
and Africa, highlighted the im-
portance of this appointment,
“Sidine is a great asset and
a qualitative addition to our
regional management team.
His interpersonal qualities and
vast experience will help us go
forward as our brand contin-
ues to flourish in the region.”
“His role will involve oversee-
ing operations in the Middle
East and Africa, and we are
thrilled to support him in
creating a positive impact on
the operations of Millennium
Hotels and Resorts MEA,”
Alzaabi adds.
Commenting on his appoint-
ment, Hamid Sidine, said,
“It’s a privilege to head the
consolidated efforts of Millen-
nium Hotels & Resorts MEA,
to a new chapter of success.
Despite the minor setbacks
that affected the hospitality
industry on a global scale last
year, the company has been
performing very well.”
Millennium Place Mirdif
appoints general manager
Millennium Place Mirdif, the
new 4-star hotel property
development in Mirdif Hills
community by Dubai Real
Estate Co., has announced the
appointment of Bassam Bou
Sleiman as General Manager
of the hotel.
In his new role, Bou Sleiman
will oversee and organise the
new property pre-opening
developments which gears up
for Q4, 2021 opening.
Born and raised in Lebanon,
Bassam brings 17 years of
hospitality experience working
in the GCC region. Previ-
ous roles have taken him to
Riviera Hotel & Resort Beirut,
Mist Hotel & Resort Ehden by
Warwick International Hotels,
The Palms Hotel & Resort in
Kuwait, Le Meridien & Crowne
Plaza.
Welcoming his new appoint-
ment, Bassam Bou Sleiman
says: “It’s an absolute honor
to accept this appointment.
Millennium Place Mirdif” is
an exciting property and a
new addition to Mirdif area as
the only hotel spot within a
residential neighborhood that
will add to the list of touristic
destinations in Dubai. And I
look forward to this new chal-
lenge.”
The hotel will be featuring
248 keys of which 116 rooms
and 132 residential apart-
ments along with a variety
of dining options including
Hunter & Barrel from Aus-
tralia, Batchig “The Leba-
nese-Armenian Restaurant”,
Habanos Cigar Lounge & Bar,
The Urban Bar, G-Level an all-
day dining restaurant and the
rooftop pool bar, gym, spa and
multi-purpose meeting space
which makes the “Millennium
Place Mirdif” as an excellent
choice for corporate team
building escapes from the city
within the city.
“Watching the development
of Millennium Place Mirdif
coming together in the last
stages, I can’t wait to welcome
the rest of our team and open
Mirdif’s number one leisure
destination hotel,” he adds.
MILLENNIUM PLACE MIRDIF - MOCKUP APARTMENT
MILLENNIUM & COPTHORNE HOTELS & RESORTS
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JULY 2021 | HOTELNEWSME.COM
COVER FEATURE
HCNME
The Right
Impression
In April 2021, Accor announced the appointment
of Ammar Hilal as Managing Director of
Raffles Dubai and Sofitel Dubai The Obelisk.
Joining from Fairmont Dubai, within the group’s
portfolio, Ammar oversees the daily operations
of the new flagship property and leads the
strategic direction of Raffles Dubai.
By Dina Maaty
Please tell us more about your journey
as a hotelier, and specifically your earlier
roles with Accor.
My experience has been rather diverse and
rewarding. I am of Egyptian origins, born and
raised in Germany, and I developed a passion
from very early on for good food, an eye for
detail and a love for music. Being a naturally
outgoing person, I felt that I had the charisma
and determination, and possessed the right
mindset to have a prosperous career in the
hospitality industry. Having learned about
hospitality in a very traditional way in Ger-
many, it helped set the right foundation and
understanding of the fundamentals for longev-
ity in this profession.
I had the honour of working with a legendary
General Manager named Kurt Wachtveitl at
the Mandarin Oriental in Bangkok, which was
my first international hotel experience and
had a great impact on my career. The exposure
in Thailand and other parts of Asia taught
me the definition of gracious service and in-
novation. Moving to the land of pharaohs, my
stint with food and beverage taught me to be
patient, flexible and realise the importance of
relationship building. I then pursued my pas-
sion for travel and worked at one of the most
iconic hotels in New York City. This is where
I learned about the importance of colleague
engagement and humility, the ability to work
in harmony and build genuine trust amongst
colleagues in a unionised environment. My
career evolved in Hawaii, London, Hong Kong,
Mauritius, Turkey and finally, the place which
I now call home, Dubai.
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COVER FEATURE
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HOTELNEWSME.COM | JULY 2021
THE RIGHT IMPRESSION | AMMAR HILAL
“RAFFLES DUBAI IS WELL-
KNOWN FOR ITS LEGENDARY
BUTLER SERVICE AND
OFFERING WHAT WE CALL
‘EMOTIONAL LUXURY’. ”
I spent several years as the Hotel Manager at Burj Al Arab
before joining Accor group as General Manager of Sofitel Dubai
Downtown in 2015. The hotel team successfully achieved the
highest Employee Engagement score amongst all Sofitel hotels
in the region, the highest Leading Quality Assurance score
amongst all participating hotels in Dubai as well as several
accolades by Forbes and Condé Nast Traveller. Soon after
Accor acquired FRHI Hotels & Resorts I was transferred as
General Manager to Fairmont Dubai in 2017, which was the
first Fairmont-built hotel outside North America and one of
the key flagship hotels for the brand. I initiated the planning
and execution of the long-anticipated hotel refurbishment to
put the hotel back on the map in an ever evolving and highly
competitive marketplace.
Having been at the helm of Fairmont Dubai for almost 4
years, it was time to take on a new challenge. As a result, it’s
been three months since I took on the role of Managing Direc-
tor leading two luxury flagships hotels in our Accor portfolio,
the iconic Raffles Dubai and recently opened Sofitel Dubai The
Obelisk.
Every step in my professional journey has been a key learn-
ing experience and allowed me to fulfil my childhood passion.
Working in a dynamic, fast-paced industry where the core at
heart remains to extend flawless service, delivered with charm,
with the bonus of travelling the world to explore and enjoy the
diverse cultures and cuisines.
What would you consider to be the most important achievement
of your career so far?
What I consider to be the most rewarding achievement is to
have had the opportunity to mentor and coach many col-
leagues, those whom I have stood by over the past decades, and
some of them progressed to become very successful General
Managers for renowned brands today. I was fortunate to have
many great mentors myself, who shaped my career, and to be
able to do that for others and to be able to contribute to their
professional journey is very fulfilling for me.
Left:
Sofitel Dubai The Obelisk - Hotel
One Bedroom Living Room,
facing Raffles Dubai Hotel.
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Seeing my childhood dream of travelling
the world and the opportunity to work at
spectacular hotels become a reality has
also been exciting, educational, and hum-
bling. Through my experience, I would like
to keep supporting and encouraging the
next generation of hoteliers.
Raffles Dubai and Sofitel Dubai The Obelisk
are different, yet boast some similarities;
please tell us a bit more about the proper-
ties.
Emerging from the lifestyle destination
of WAFI city, Raffles Dubai and Sofitel
Dubai The Obelisk are masterpieces that
complete the mall complex as envisioned
by H.H. Sheikh Mana bin Khalifa Al
Maktoum. Raffles Dubai is a replica of the
ancient world, almost as tall as the original
pyramid, soaring to a grand 100 meters,
while Sofitel Dubai The Obelisk adorned
with a golden pyramidion (capstone), is
230-meter high shining over Dubai as the
Luxor Obelisk today thrones in the centre
of Paris. The properties are rich in archi-
tecture, and not only do they pay homage
to Ancient Egypt, but also include Asian
characteristics as a tribute to the Raffles
brand heritage and Art Deco to reflect the
Frenchness of the Sofitel brand.
Aligned with Accor’s ALLSAFE principles
and government-regulated protocols, the
hotel teams thrive in delivering a person-
alised and memorable experience to our
guests in the safest environment. Raffles
Dubai is well-known for its legendary
butler service and offering what we call
‘emotional luxury’. Today at Raffles Dubai,
40% are return guests and that is all
thanks to the emotional connection that
our colleagues built with the guests over
the years. The team at Sofitel Dubai The
Obelisk successfully brought to life various
tailor-made experiences called “cousu
main”.
In addition, guests staying in either
Raffles Dubai or Sofitel Dubai The Obelisk
can take the opportunity to enjoy the best
of both worlds by experiencing the dining
and leisure facilities and signing it off to
their rooms.
What does your role as MD entail and
how will you ensure that your team stays
motivated?
My role as Managing Director is to stra-
tegically lead both properties and to work
closely with the teams in harmonious
collaboration. The vision is to strengthen
Raffles Dubai’s brand identity so that it
remains competitive in the marketplace
and continues to be synonymous for its
excellent service, while ensuring that
the recently opened Sofitel Dubai The
Obelisk secures sufficient brand visibility
in our various key feeder markets and to
become an additional icon of Dubai with
its breath-taking views over the city. It
is my objective to cultivate a team where
the collective effort is key to work towards
a common vision and grow within our
portfolio.
Strategising and future planning is a
huge part of my role. I develop strategic
road maps for the entire junior, middle and
senior leadership teams, who are involved
from the brainstorming sessions to the
formalization of plans, which keeps them
motivated and committed towards our
goals.
Key successes within the various teams
need to be celebrated to ensure that the
colleagues continue to thrive to achieve
the goals. It is important as a Managing
Director to allow junior colleagues to be
heard, for which I have created a few com-
mittees for them to discuss certain topics
closest to their hearts.
A Managing Director needs to rely on his
team, and therefore I need to ensure I have
the right leaders in place to guide and train
their teams. I need to provide them with
the resources to do their job well, which in
turn helps the hotels to reach their goals.
For guests what sort of experiences have
garnered the most interest and why?
Luxury travellers are constantly search-
ing to have more bespoke experiences and
memories, as opposed to searching for the
newest or the most extravagant. Especially
as many had to cancel travel plans over
the last year, the one element they missed
most about travelling was the memories
made along the way. Our goal is to create
one-of-a-kind experiences for guests that
are tailored to their interests so they can
experience local culture, which in turn
makes guests returns. Located close to the
city’s cultural and heritage districts, our
hotels concierge and dedicated butlers
can help guests sift through the vast array
of gems that the city and the UAE have to
offer.
COVER FEATURE
HCNME
Bottom:
Sofitel Dubai The Obelisk -
Hotel Lobby
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HOTELNEWSME.COM | JULY 2021
THE RIGHT IMPRESSION | AMMAR HILAL
“THE PROPERTIES ARE RICH IN
ARCHITECTURE, AND NOT ONLY DO THEY
PAY HOMAGE TO ANCIENT EGYPT, BUT
ALSO INCLUDE ASIAN CHARACTERISTICS
AS A TRIBUTE TO THE RAFFLES BRAND
HERITAGE AND ART DECO TO REFLECT THE
FRENCHNESS OF THE SOFITEL BRAND. ”
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Staycations have become very popu-
lar within the UAE due to the various
travel restrictions and we have noticed
guests enjoying the wide range of luxu-
rious facilities available at the hotel
including the dining outlets backed by
well-renowned culinary experts such as
Chef Daniel Boulud and Chef Schilo van
Coeverden. Both Brasserie Boulud and
Taiko have made their mark as truly
unique concepts in the dining scene
of Dubai. The leisure and wellness
aspect have become equally important
to de-stress and both hotels have great
swimming pools and spas, Raffles Spa
and Sofitel Spa with L’Occitane.
While parents pamper themselves,
children have a dedicated Le Petit
Prince guest journey program and can
play at the Astrokids club available in
Sofitel Dubai The Obelisk. Offering one
of the largest standard rooms in the
city starting form 70sqm, Raffles Dubai
has also focused on a family friendly
staycation package where children
under the age of nine dine for free, and
families will receive complimentary
tickets to Laguna Park and Green
Planet to explore attractions in the
city. In addition, the newly opened
VOX Cinemas and Magic Planet in
Wafi Mall are directly accessible from
the hotels.
Living in uncertain times, we have
noticed an increase in demand for the
Sofitel serviced residences which are
now almost sold out after six months
of opening. With a choice of studio
apartments, one-bedroom suites,
two-bedroom suites and three-bed-
room suites, the short- and long-term
tenants can use the Sofitel facilities
and get benefits such as discounts
on Spa and F&B in both hotels and
direct access to Wafi mall.
How do you plan on evolving the prop-
erties’ F&B offering?
Sustainability is at the core of every-
thing we do. From the digitised, green
meeting rooms, in-house water filtra-
tion to minimising food waste, re-
purposing produce, and sourcing in-
gredients locally where possible. Both
Raffles and Sofitel Dubai The Obelisk
made over 1,000 meals in collabora-
tion with the UAE Food Bank, turning
leftovers into marvelous dishes which
would have otherwise gone to waste.
There was a beautiful cross-pollina-
tion of hotel teams working together
for one common goal, and this spirit
continues to live on. The culinary
teams does everything possible be-
fore even considering food ‘unsuitable
to consume’. Produce scraps go into
IMAGES COURTESY: ACCOR GROUP
COVER FEATURE
HCNME
“BOTH RAFFLES AND SOFITEL
DUBAI THE OBELISK MADE OVER
1,000 MEALS IN COLLABORATION
WITH THE UAE FOOD BANK,
TURNING LEFTOVERS INTO
MARVELOUS DISHES WHICH WOULD
HAVE OTHERWISE GONE TO WASTE.”
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Clockwise from
bottom left:
Raffles Dubai, lobby entrance
Sofitel Dubai The Obelisk
and Raffles Dubai exterior
Sofitel Dubai, Soleil Pool & Lounge
a large pot to become flavourful broth, or tried to make
beautiful drinks and desserts garnishes, and we rely on
local organic suppliers as much as possible to reduce our
carbon footprint.
We have noticed exclusive events have been successful
at Sofitel Dubai The Obelisk despite the pandemic, and
the signature restaurants Brasserie Boulud and Taiko
will continue to host more of these private events in the
future, while focusing on food and flavours. Our mission
for The Nine is to strengthen and cement its position as
the best gastropub for classic British. Bijou not only has
been popular for “Le Gouter” afternoon tea but has had
many personalised takeaway orders for VIPs and special
occasions, aiming to become the go-to French patisserie
in Dubai.
As for Raffles Dubai, we are planning to revamp the
F&B outlets soon to ensure we adapt and evolve with the
times and what our guests want. We have also included
more inclusive and interactive family experiences to
attract Dubai residents, with a children’s afternoon tea
at the iconic Raffles Salon, a twist on the award-winning
Floral afternoon tea, and Solo Famiglia where families
savour from a repertoire of Solo’s favourites at an attrac-
tive price amidst laidback settings while the kids join our
chefs for a pizza making class.
We don’t settle, but thrive to do our best, always. We
will continue to listen to our guests, continue to drive our
focus on dining experiences and flavours, and continue
to find more ways to support sustainability and highlight
the incredible produce available in the region. Exciting
times ahead.
THE RIGHT IMPRESSION | AMMAR HILAL
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“WE CONTINUE TO SEE
GREAT INTEREST FROM OUR
RESIDENTS IN THE UAE AS
THEY TURN VACATION PLANS
INTO STAYCATIONS WITH US.”
COVER FEATURE
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THE RIGHT IMPRESSION | AMMAR HILAL
What challenges have you
faced so far in managing the
properties, especially in the
wake of Covid-19?
One of the key challenges we
all have faced and are still
facing is that we have limited
visibility on how travel will
resume, which is especially
significant as Sofitel Dubai
The Obelisk is relatively
new and still in the ramp-up
phase.
We aimed to invite many of
our international partners
from key feeder markets to
stay with us, so that they
can become our best brand
ambassadors, but this has
been limited due to the travel
restrictions. We look forward
to welcome them as travel
slowly resumes.
Keeping the spirits up of our
colleagues and to motivate
them during a time when
many are separated from their
families and cannot travel,
hasn’t been easy and the
past year surely has been an
emotional journey for many
of the colleagues. However,
it has taught us patience,
endurance, flexibility and how
to re-set ourselves for the
new ‘normal’. Our Leadership
team as well as our Nurse has
been offering 1:1 coaching ses-
sions to our colleagues who
need advice and guidance.
F&B has certainly been the
most affected as the rules of
social distancing meant that
we had to keep to a limited
capacity in the restaurants,
along with the ever-changing
event restrictions, from
entertainment such as live
bands to weddings and other
celebratory gatherings. The
regular changes to the restric-
tions meant that we needed
to constantly adapt in order
to adhere to the rules while
ensuring we up kept the same
level of standard that would
allow for our guests to still
have that bespoke experi-
ence and create those unique
memories that we are known
for in a safe and comfortable
environment.
How do you see recovery in
2021 – and how has the tide
impacted the two properties?
For both hotels, we continue
to see great interest from
our residents in the UAE as
they turn vacation plans into
staycations with us and will
continue to do so over the
summer months given the
uncertainties around traveling
and lockdowns in various
countries.
As the GCC market slowly
opens and with travel
restrictions and quarantine
requirements in place in
Europe, Dubai will be in high
demand for the GCC market.
To cater to the incoming
footfall once the UAE eased
their social guidelines, we had
to find ways to keep our focus
on personal and hospitable
interactions while offering
distanced and safeguarded
experiences- which was well
received and kept patrons
coming back.
We have has several new in-
quiries coming through from
incentive groups for Q4. In
addition, with the upcoming
Expo 2020, revival of enter-
tainment and exhibitions, as
well as Dubai being a stopover
hub for airways and cruises,
we are hopeful for a promising
recovery phase.
Collectively, hospitality
was the first industry to get
hit and probably will be one
of the slowest to recover.
Unfortunately, many estab-
lishments closed while those
who remained opened learned
to adapt and evolve as per
the current market needs to
remain relevant.
We experienced this with
the delayed opening of Sofitel
Dubai The Obelisk and the
entire team commendably
came together to re-think
processes and manage human
capital and resources in the
most efficient and safe man-
ner. Working with a blank
canvas, we reimagined our
guest journey to keep it true
to brand yet relevant to the
times, so that we can priori-
tise their needs.
How do you see 2022 and
what is in the pipeline for both
properties?
Dubai authorities have done
an outstanding job in the
way they managed the entire
outbreak and containment
of COVID-19. The neces-
sary strict health and safety
guidelines in place will benefit
Dubai to recover faster and
put our city on many travel-
lers’ bucket lists.
We have started receiving
many inquiries for both
properties for Q1 of 2022, and
Expo 2020 is playing a pivotal
role in creating the demand,
as well as the World Cup next
year in neighbouring Qatar
where we expect some
demand from the stopover
business.
Left to rightt:
Sofitel Dubai The Obelisk -
One Bed Suite Bedroom
Cleopatra Suite Master Bathroom
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E
lie Milky, Vice President Development,
Radisson Hotel Group, Middle East, Cy-
prus, Greece and Pakistan, is responsi-
ble for driving expansion opportunities
and leading Radisson Hotel Group’s strategic
growth and hotel portfolio across his territories.
His responsibility is to grow the Group’s regional
portfolio to over 100 hotels and 20,000 rooms by
2020 across each of Radisson Hotel Group’s core
brands: Radisson Blu, Radisson, Park Inn by
Radisson, Radisson Individuals, Radisson RED
and Radisson Collection.
A Lebanese national, Elie has almost 16 years’
experience in development and asset manage-
ment with international hospitality consult-
ants, as well as a global hotel operator. Elie was
formerly part of the HVS team based in London
and in Dubai, where his focus was on conduct-
ing feasibility studies, valuations, ROI analyses
and strategic advice. He joined Radisson Hotel
Group in 2010 as Business Development Man-
ager quickly rising to his current VP role within
the organisation. His ability to forge enduring
cross-cultural relationships has proven to be a
key attribute in a career that has included man-
dates for Europe, the Middle East and Africa.
Elie has a BA in Hospitality Management &
Tourism from Notre Dame University in Leba-
non and an MBA in International Hospitality
Management specialising in Hotel Real Estate
and Finance from the renowned IMHI – ESSEC
Business School in Paris.
A passionate hotelier, he began his career
almost 20 years ago in hotel operations immers-
ing himself in all facets of hotel management
before specialising in hotel real estate, finance,
and development.
Radisson Hotel Group has been extensively
expanding across the Middle East – even
amid the challenging global climate – what is
in the pipeline for 2022/2023?
While many hotel groups have put their devel-
opment plans on hold, we and our investors,
remain committed to our ambitious five-year
plan and our mission to be recognised as one of
the top three hotel companies in the world and
the group of choice for owners, guests, and tal-
ent. Agility and flexibility, while still delivering
the profitability needed, are going to be critical
for everybody to succeed.
Despite the ongoing challenges, the Middle
East – and especially Saudi Arabia – thrives
with opportunities. The Middle East is a key
development area and our ambitions across
the region have remained the same. In the past
months we have announced the opening of
the Radisson Hotel Dubai Damac Hills and the
Radisson Blu Hotel, Riyadh Qurtuba. Looking
ahead at Q3 and Q4, we aim to open three addi-
tional hotels in Riyadh as well as announce our
entry into Ras Al Khaimah with the 408-key
Radisson resort.
We expect 2022 and 2023 to witness more
signings and openings as we tap into various
conversion opportunities in the market, par-
ticularly in Saudi Arabia and the UAE. >>>
EXPANSION
ELIE MILKY
VICE PRESIDENT DEVELOPMENT
RADISSON HOTEL GROUP, MIDDLE EAST,
CYPRUS, GREECE AND PAKISTAN
HOTEL GROUP’S
RADISSON
SAUDI FOCUS
HCNME
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HOTELNEWSME.COM | JULY 2021
•
RADISSON HOTEL GROUP‘S EXPANSION | ELIE MILKY
“LIKE A SHAKEN SNOW
GLOBE, THE POST-
COVID-19 LANDSCAPE MAY
BE AS GOOD AS, OR EVEN
BETTER THAN IT WAS
BEFORE THE PANDEMIC.”
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Please tell us more about your
industry outlook. Are you seeing
a recovery and, if so, what would
you advise potential investors who
are looking at delving further into
this domain?
Like a shaken snow globe, the post-
COVID-19 landscape may be as good
as, or even better than it was before
the pandemic. One key opportu-
nity as the tourism and hospitality
sectors continue looking to inno-
vation is capitalising on emerging
consumer trends in order to cater to
changing needs and demands.
As from an investor’s perspective,
the recovery is more prominent in
certain types of hospitality models
across various markets, with resorts
and serviced apartments leading
the way during the pandemic and as
we recover from the pandemic. My
advice to investors is to not only fo-
cus on these resilient models which
have been the most successful, but
to also look at markets in the region
that still lack basic hotel supply
across all segments.
Pockets of opportunities remain
across the Middle East for various
product types, and we’re happy to sit
down with owners to help identify
the optimal investment opportunity
in each market and location.
Which Radisson brands are the
most successful in this market and
which ones would you say have the
most potential across the Middle
East – specifically in Saudi Arabia?
We see the upscale Radisson as well
as the upper upscale Radisson BLU
brands as the most successful in the
region as they lead our signings and
openings portfolio in the region.
These brands sit in the 4-star and
entry-level 5-star categories where
most of the opportunities remain
today as the industry develops in
the region. In Saudi Arabia, many
locations and cities remain under-
supplied, which gives rise to these
two brands to enter these markets
before we start considering our
other brands.
Park Inn by Radisson remains
attractive for portfolio deals in
several locations as it competes in
the midscale category, while we see
select but very attractive opportuni-
ties for our lifestyle select Radisson
RED brand mainly in Riyadh and in
Jeddah.
Our premium Radisson Collection
brand offers select opportunities
with key partners and in prime loca-
tions across the Kingdom. Radisson
Collection operates in Riyadh today
with the luxury retreat, Nofa Resort,
and with the planned opening of
Mansard Riyadh of almost 200 keys
later this year.
Radisson Individuals is a very
interesting brand – can you tell us
a bit more about its approach?
For us at Radisson Hotel Group
our focus remains on adjusting
SAUDI FOCUS
HCNME
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HOTELNEWSME.COM | JULY 2021
our short- and long-term
plans to cope with the rapid
changes, allowing us to find
proactive solutions for our
owners and investors. Over
the past months we have
continued to work towards
becoming more relevant
to changing owner needs
and to remaining one of the
best conversion-friendly
partners in the industry.
Radisson Individuals is
our response to a market
that is becoming relatively
mature and as a conver-
sion solution for unique,
independent hotels and
serviced apartments look-
ing to benefit from a brand
affiliation. It is also for
owners looking to brand
their properties under one
of our core brands, where
they could benefit from
our affiliation while they
undergo a renovation.
We are seeing plenty of
serviced apartments pop-
ping up across the region,
and many in Saudi Arabia,
what is the appeal and
how has Radisson joined
this important industry
trend?
Serviced apartments
remain at the heart of our
expansion drive, not only in
the Middle East but across
EMEA. That’s our group
strategy since we recently
launched and formalized
this proposition for our in-
vestors, a product we have
had in our portfolio for
20 years. Our competitive
value proposition offering
an attractive development
cost, real estate efficiency,
state-of-the-art design,
strategic positioning, and
high profitability margins
is already starting to gain
interest from investors in
the market.
The COVID-19 pandemic
was further proof of the
resilience of this hospital-
ity model as the product
remained profitable amid
lockdowns and airport
closures, while many hotels
lost money. Investments
poured into this sector as
investors saw the lower
risks associated with the
product when compared to
conventional hotels.
There have been plenty of
discussions over a possible
drop in investor/owner
interest in the industry in
the wake of the pandemic.
What are your views on
this topic?
I personally have not seen
a drop in investor interest
overall. It may be a tempo-
rary drop in building a new
hotel in a saturated market,
or another 5-star in a
market flooded with 5-star
city hotels. There may have
been delays in openings,
but that is mostly driven
by airport closures leading
to supplies and equipment
not reaching the hotels on
time, and by waiting for the
lockdowns to be lifted.
What I have seen is these
investors are rushing to
open properties to benefit
from the post-pandemic
boom. More investments
are going into resorts and
serviced apartments, as
these products lead the re-
covery across regions. More
independent operations
are looking now more than
ever to brand their hotels
as a result of the standards,
hygiene and distribution
reach brands offer.
Left to bottom right:
Radisson Blu Hotel, Riyadh Qurtuba
Radisson Hotel Dubai, DAMAC Hills - Fire Lake
Radisson Blu Hotel, Riyadh Qurtuba
“SERVICED
APARTMENTS
REMAIN AT THE
HEART OF OUR
EXPANSION
DRIVE, NOT ONLY
IN THE MIDDLE
EAST BUT
ACROSS EMEA.”
•
RADISSON HOTEL GROUP‘S EXPANSION | ELIE MILKY
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F&B FAR AND NEAR
HCNME
How did you reach your current career level
in F&B?
Since I was 10 years old, it has been my lifelong
dream to be among the leaders in the food and
beverage industry in the region.
At the age of thirteen, I started working at one of
the small restaurants in my town, Alexandria, as
I was studying. Moving up from waiter to head
waiter, and then barman, I worked as a food and
beverage supervisor in an oriental restaurant in
Alexandria for four years.
I travelled to the United Arab Emirates in 2006,
and despite having received a Bachelor of Com-
merce with a high grade, my passion and love for
food and beverage was much bigger.
At the beginning of 2012, I moved to Dubai,
Sheikh Zayed Road, to work as a manager for an
oriental Egyptian restaurant, which had opened
in November 2011 – Hadoota Masreya Restaurant
and Café.
I have been managing Hadoota Masreya since
2012, and during this period faced many challeng-
es and difficulties, as I was helping build a leading
brand in one of the world’s most competitive mar-
kets in the food and beverage industry – Dubai.
Our goal from the beginning was to present Ha-
doota Masreya as the leading venue for Egyptian
cuisine in the United Arab Emirates, by serving
the best dishes with an authentic, homely taste
and distinguished service in a warm Egyptian
atmosphere that combines the fragrance of the
past and sophistication of the present.
To achieve this, it was necessary to keep pace
with the rapid developments taking place in the
restaurant industry in Dubai.
I needed to develop my academic skills, in
addition to my practical experience. In 2015, I
pursued postgraduate studies, specialising in
the restaurant industry at the Dubai Academy of
Entrepreneurship in cooperation with the Emir-
ates Academy of Hospitality Management until
I obtained a diploma in 2016 in Professional
Hospitality and Restaurant Management, in ad-
dition to many course certificates and attending
international conferences and forums.
In addition to showcasing Egyptian cuisine
on many television programmes and in many
universities and schools in the UAE, I worked on
using the latest innovative methods and means to
facilitate the production process, by developing
Hadoota Kitchen in 2016 and opening a central
kitchen that was separate from the restaurant; we
prepare meat and vegetables until the final cook-
ing stages, as it is done in major hotels.
From the Land
of the Pharaohs
“HADOOTA MASREYA
WAS BORN TO BE THE
HOME OF EVERYONE
WHO LOVES
EGYPT WITH ITS
HERITAGE, CULTURE,
AND AUTHENTIC
CUSTOMS.”
F&B FAR AND NEAR
HCNME
General Manager Mohamed Younis leads
Hadoota Masreya, one of the most popular
Egyptian venues in the UAE.
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HOTELNEWSME.COM | JULY 2021
Also, in line with the tremendous development of digital
technology, in 2019, we launched the Hadoota application for
smartphones to offer our customers online ordering and pay-
ment, and our own loyalty programme.
Thanks to our team, Hadoota Masreya Restaurant has
received many certificates and awards in recent years, such
as the Certificate of Excellence from TripAdvisor in 2016, and
the Platinum Quality Certificate for Food Safety approved
by the Chartered Institute of Environmental Health in the
United Kingdom - London in 2017 and 2019, and more.
You are known as the ‘home of Egyptians’ in Dubai; how
have you achieved this?
Hadoota Masreya was born to be the home of everyone who
loves Egypt with its heritage, culture, and authentic customs,
and we present this through our dishes and decorations
inspired by the history of Egypt.
On many occasions, we have distinguished ourselves with
unique Egyptian characters and décor. For example, during
the Holy month of Ramadan, all our restaurants followed a
“traditional” theme.
How many branches do you operate in Dubai?
Hadoota Masreya Restaurant has only two branches in the
United Arab Emirates; the first and main branch on Sheikh
Zayed Street, Al-Safa Al-Oula area and the second in Ibn Bat-
tuta Mall – India Court.
What are some of your most special, famous dishes?
Molokhia is the most famous dish in Hadoota’s kitchen,
especially with its “tasha” presentation by the table. Plus,
the Roqaq with roasted minced meat, which we prepare with
Egyptian ghee, and Hadoota Mombar, which is one of our
bestsellers, and Egyptian grills such as kebabs, ‘tarb’, and
‘hawawshi’ are also popular.
How have you survived Covid-19?
The focus was on the needs of the market and consumers dur-
ing these challenging times, the most important of which was
online ordering. Hadoota Masreya was present on all online
ordering platforms with a clear menu, and an easy and simple
ordering method. We launched a new menu for this stage.
We have also doubled continuous sterilisation operations
during the day, whether it is in our kitchens, halls or staff
housing, and have assigned a team that works around the
clock using the latest methods and devices.
What are some of your future plans?
First, expanding with more branches inside the country; we
will start with Abu Dhabi. Second, the renovation and
expansion of our central kitchens. Also, the entire Sheikh
Zayed branch will be completely renovated with a new décor,
but with the same current feel.
“Thanks to our team, Hadoota
Masreya Restaurant has received
many certificates and awards in
recent years.”
FROM THE LAND OF THE PHARAOHS | MOHAMED YOUNIS
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JULY 2021 | HOTELNEWSME.COM
EMIRATE FOCUS
HCNME EMIRATE FOCUS
HCNME
D
oubleTree by Hilton
Resort & Spa Mar-
jan Island, Ras Al
Khaimah is located
just 50 minutes from
Dubai. This family-
friendly resort
boasts 13 dining
experiences, seven
swimming pools, a
Jouri Rose Spa, and an outdoor play-
ground complete with a Pirate Boat Aqua
Zone. Overlooking 650 metres of private
white sandy beach, guests can admire the
stunning panoramic sea views as they
soak up the sun.
Those looking to indulge can go on a
culinary journey throughout the resort
– think Turkish, Asian, British, Arabic,
and Italian cuisine. Stop by Brasserie
for classic European dishes alongside
innovative mixes and hearty home-style
food or try the newly opened Turkish
and Lebanese restaur`ant, Meze inspired
by the beautiful colours and tastes of
the orient’s spice markets. Whilst Vespa
offers a wide range of homemade Italian
delicacies and Sanchaya uses exotic spices
and fresh ingredients to create mouth-
watering modern Asian cuisine. Offering
great indoor ambience and a large terrace
with undisturbed views of the Arabian
Gulf, this spot is a must-try.
RAS AL KHAIMAH
DOUBLETREE BY HILTON
RESORT & SPA MARJAN ISLAND
LIFESTYLE
THE RESORT
PIETER VAN BEUGEN,
HOTEL MANAGER AT DOUBLETREE
BY HILTON RESORT & SPA MARJAN
ISLAND, TELLS HOTEL & CATERING
NEWS ME ALL ABOUT WHAT IT
TAKES TO RUN A SUCCESSFUL,
700+ PROPERTY IN THE EMIRATE.
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HOTELNEWSME.COM | JULY 2021
“Overlooking 650 metres
of private white sandy
beach, guests can admire
the stunning panoramic
sea views as they soak
up the sun.”
Tell us a bit more about your journey
before landing in Dubai and arriving
at the property in RAK.
Twenty two years ago, I started my
career as a Sales Executive and have
since gone on to work with several well-
known international hospitality brands
across the region. I’m proud to say that
I’ve been working with Hilton for an
incredible 19 years, where I’ve had the
pleasure of working with amazing talent
across a selection of properties includ-
ing Hilton Al Ain, Hilton Salalah Resort
and now Ras Al Khaimah across the
DoubleTree by Hilton and Hampton by
Hilton cluster.
I transferred to Ras Al Khaimah as
Cluster Director of Sales for Hilton in
2006, before being promoted to Director
of Business Development. This role saw
me develop commercial strategies cover-
ing all revenue enhancing segments
and channels, while 2012 saw me move
to Oman as General Manager of Hilton
Salalah Resort.
I’ve been at DoubleTree by Hilton
Resort & Spa Marjan Island since 2016,
where I was appointed General Manager.
DOUBLETREE BY HILTON RESORT & SPA MARJAN ISLAND
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JULY 2021 | HOTELNEWSME.COM
EMIRATE FOCUS
HCNME EMIRATE FOCUS
HCNME
A few years later, I was then
promoted to Cluster General
Manager to overlook four
properties in Ras Al Khaimah
across the DoubleTree by Hil-
ton and Hampton by Hilton
cluster.
Managing a 700+ room
property is no easy feat!
What are some of your top
tips?
Maintain a great team, listen
to guests, and team members,
always find ways to improve
each service. Additionally,
you must have an open com-
munication with owners and
the company, and always keep
your team updated. It’s also
important to embrace new
trends and add new facilities
to keep guests coming back.
How long has the prop-
erty been around for and
what are some of its most
unique offerings?
DoubleTree by Hilton
Resort & Spa Marjan Island
opened its doors in 2014 and
has changed a lot over the
years. From introducing the
unique Pirate boat, adding
an additional 238 rooms to
the resort, reaching a total of
723 rooms, making this resort
the largest Doubletree by
Hilton in the Middle East and
the biggest resort under the
Hilton brand in the UAE.
With the opening of Hamp-
ton by Hilton Marjan Island
planned for July 1, we will no
doubt attract more travellers
to the Northern Emirate from
both the UAE and beyond.
You have a rather exten-
sive F&B offering; how
do you maintain quality
across all outlets?
We have a fantastic team, so
it’s all about embracing their
skills and offering training to
perfect these even further.
For us, it’s also important to
listen to guest feedback and
regularly update our menus.
Whether guests want to
stop by Brasserie for classic
European dishes alongside
innovative mixes and hearty
home-style food, try the
Turkish and Lebanese res-
taurant, Meze inspired by the
beautiful colours and tastes
of the orient’s spice markets,
to Vespa offering a wide range
of delicious homemade Ital-
ian delicacies and Sanchaya
using exotic spices and fresh
ingredients to create mouth-
watering modern Asian
cuisine – there is something
for everyone.
What are some activities
that guests can enjoy and
how do you ensure that
they stay entertained?
DoubleTree by Hilton
Resort & Spa Marjan Island
is a family-friendly resort
boasting 13 one-of-a-kind
dining experiences, seven
temperature-controlled pools
including Indoor pool and in
addition to a floating sea pool,
a fitness centre fully equipped
with top quality Technogym
equipment and a Jouri Rose
Spa with 7 treatment rooms.
For activity lovers, we offer
beach volleyball, a Tarzan
Boat, a teen and adults’
waterpark complete with two
slides, two high dive boards
as well as a rope swing. Plus,
guests can enjoy morning
gymnastic sessions, an aqua
gym and yoga classes.
For those looking to spend
time with family, they can
treat their little ones to a
range of fun-filled activities
to keep them entertained.
This includes a bouncy castle,
kid’s swimming pool a kids
club and a water trampoline,
to gigantic inflatable football
darts, an extensive outdoor
playground and Pirate Boat
Aqua Zone with water slides,
sprinklers, and water buckets.
Home to one of the largest
Tarzan boats in the Middle
East, kids can also enjoy a
thrilling water slide.
The newest exciting attrac-
tion coming this summer is
a Panoramic Padel Tennis
court. A combination of
squash and tennis, Paddle
Tennis is typically played in
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HOTELNEWSME.COM | JULY 2021
doubles on an enclosed court, with the ability to play the ball off
the walls with a solid, stringless racquets.
Additionally, our brunches are always in popular demand and
we’re currently hosting our Summertime brunch. From now
until September 10, guests will be able to sit back and admire
panoramic views of the breath-taking Arabian Gulf, while
indulging in mouth-watering multicultural food offerings from
BBQ to Seafood with tasty specials and live cooking stations
from 12.30pm-4pm every Friday.
What are some of the biggest challenges you face during
high seasons?
Maintaining our world-class service to deliver unbeatable
experiences in the heart of Ras Al Khaimah. Even with the high
occupancy our service must be impeccable, which requires a lot
of engagement and hard work from the full team.
How do you keep the team motivated and happy?
Communication is key which is why we host team forums
monthly to ensure everyone is happy and supported. We also
host team outings such as trips to waterparks and away days to
Oman, as well as a host of other activities to show our apprecia-
tion.
From time to time, we arrange lunches with me and the leader-
ship team and invite different team members to join where they
have the opportunity to meet and talk in a relaxed atmosphere.
For us, it’s important to continue to show our appreciation how-
ever that might be including promotions, a pat on the back for
job well done, and different incentives for those who have been
mentioned in guest reviews for their standout service.
What can we expect to see at the property in the coming
months now that restrictions are gradually being eased?
News of the latest regulations on live entertainment, hotel and
restaurant occupancy are testament to the UAE government
and health authorities’ extraordinary efforts. With relaxed rules
now in place, we’re excited to be able to welcome more guests to
the resort, indulge in 13 dining options including our Summer-
time Brunch and enjoy a host of facilities suitable for the whole
family. Together with Hampton by Hilton Marjan Island, we’re
also putting together a robust plan of activities for guests com-
ing into Ras al Khaimah for the rest of 2021.
We’re expecting high occupancy during the Summer, espe-
cially during the school holidays, where the safety of our guests
and team members will continue to be our number one priority.
We have partnered with RB, makers of Lysol® & Dettol®, to help
deliver an even cleaner stay for our guests through the Hilton
CleanStay programme as we understand our guests’ expecta-
tions for cleaning and disinfection have changed.
Hilton CleanStay builds on Hilton’s already rigorous cleaning
standards to provide complete peace of mind. Hilton’s promise
is to deliver the same level of reliable and friendly service one
would expect from Hilton, but with the added confidence of
industry-leading hygiene practices created to keep them safe.
What would you advise GMs during these tough times?
As challenging as the past year has been, stand out by continu-
ously delighting travellers, whilst prioritising the health and
wellbeing of your employees and guests. It’s important to be an
example, always keep your team updated and remember there
is always a light at the end of tunnel.
“The largest Doubletree
by Hilton in the Middle
East and the biggest
resort under the Hilton
brand in the UAE.”
DOUBLETREE BY HILTON RESORT & SPA MARJAN ISLAND
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JULY 2021 | HOTELNEWSME.COM
NEEL NAGRECHA, MANAGING DIRECTOR,
TELLS HOTEL & CATERING NEWS ME ALL
ABOUT RUBICON DRINKS LTD, A SOFT DRINK
MANUFACTURER BASED IN MILTON KEYNES, UK.
THE COMPANY SPECIALISES IN EXOTIC SOFT
DRINKS, AND PRODUCES A VARIETY OF DIFFERENT
FLAVOURS, MANY OF WHICH CONTAIN SUGAR
OR ARTIFICIAL SWEETENERS, AND COME IN BOTH
STILL AND SPARKLING VARIETIES.
What sets Rubicon Juices apart
from other juice brands in the
market?
Rubicon Exotic pioneered the exotic
fruit juice category since the com-
pany was founded in London, UK in
1982. What separates us from other
juices brands is that we don’t focus
on your typical commodity fruit
flavours such as apple or orange. We
specialise in unique exotic flavours
such as passionfruit, soursop and
lychee, which are not commonly
found in most grocery stores.
We source the highest quality
fruits from around the globe, from
Indian Alphonso mangos to Colom-
bian passionfruit. Rubicon’s mission
is to create exotic beverages which
taste true to each fruits DNA. My
father and his business partner are
experts in flavour development, pro-
viding the brand with an unrivalled
range of exotic drinks.
What are some current trends in
the fruit juice market?
We’ve noticed that existing consum-
ers are moving towards lower calorie
functional beverages with added
vitamins; however, the taste of a
beverage is still the key to a success-
ful product, so it’s vital to find the
right balance between healthy and
enjoyable.
The modern consumer searches
for exciting new flavours that are
authentic with added functional
benefits and a better-for-you prod-
uct. Gen-Z’s and Millenials drive
current trends in every industry and
The Juicy
Details
THE BUSINESS
HCNME
“WE ARE ALSO
WORKING WITH
UNCONVENTIONAL
FRUITS TO CREATE
SOME VERY OUT-
OF-THE-BOX JUICES
AND BEVERAGES
WHICH WILL ENTICE
A LOT OF JUICE
LOVERS.”
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HOTELNEWSME.COM | JULY 2021
are usually the most critical audience.
Their tastes and trends change frequent-
ly, beverage brands must be agile and
innovative to meet their needs.
How has COVID-19 affected the juice
and beverage industry? Did Rubicon
suffer or benefit from the pandemic?
We saw a boost in our take-home range
of juices during Covid, with consum-
ers stocking up their homes. Like most
businesses, we also suffered in specific
channels; our sales declined in impulse
due to the lack of footfall in gas stations
and independent retailers.
Rubicon has grown its juice busi-
ness since the start of COVID-19; the
pandemic reveals that brands in the juice
industry with strong merchandising
in modern retail have performed well,
whereas brands relying on food service
and hospitality channels have suffered
due to lockdowns. The pandemic has
undoubtedly shifted the consumer’s
mindset, notably towards consuming
healthier and wellness beverages.
What are the newest launches and
flavours from Rubicon?
We’ve recently added a 100% Natural
USDA Organic Coconut Water, Non-
GMO certified with No Sugar Added. We
source the finest young green organic
coconuts from Asia to guarantee pre-
mium quality and refreshing taste. The
coconut water is currently being sold in
a 1litre format across the GCC and North
America, followed by a 330ml variant
which we’re working on.
Our new Cranberry Juice launched in
late 2020 and has already become a
market leader. We plan to launch our
exotic range of juices in a sustainable
single-serve pack for the impulse chan-
nel to complement our existing exotic
carbonated range.
What makes Rubicon’s Coconut
Water different from others that are
currently available in the market?
We were first to market with packaged
coconut water in the early 90’s; how-
ever, we were 20 years too early into the
category, unfortunately; we really were
pioneers in every sense of the word!
Since then, the plant water market has
grown to a significant size.
We analysed the market and found
competitor products that did not match
the taste of natural coconut water, simi-
lar to what you would experience on an
exotic holiday. Consequently, our innova-
tion team searched for the best organic
coconut farms and processing technology
to deliver a world-class product. Our
advanced manufacturing process pas-
teurises the product for only 4 seconds,
which allows the coconut water to retain
its natural aroma, clarity, and taste. I am
biased, but this is quite possibly the finest
coconut water ever produced!
What does the future hold for
Rubicon?
We will adhere to our core competency
as exotic specialists, using successful
formulations to develop lighter, lower-
calorie beverages with added functional-
ity. We’ve had great success in our Spring
Water range in the UK, and we plan to
launch that range into the GCC and
North America in 2022.
We have a pipeline of innovation that
will be launched in relevant markets
depending on trends and demograph-
ics. We are market leaders in the UK and
Canada and plan on replicating that suc-
cess in the GCC, Africa and Asia. We are
also working with unconventional fruits
to create some very out-of-the-box juices
and beverages which will entice a lot of
juice lovers.
Rubicon’s Organic Coconut Water is
available at Spinneys, Waitrose, Choith-
rams, Abu Dhabi Coop and Geant, and
online at Amazon, Choithrams.com and
Mumzworld.
THE JUICY DETAILS | NEEL NAGRECHA
“We are market
leaders in the UK
and Canada and plan
on replicating that
success in the GCC,
Africa and Asia.”
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JULY 2021 | HOTELNEWSME.COM
F&B FAR AND NEAR
HCNME
C
arna was conceptualised
and created by Cecchini, the
award-winning eighth-gener-
ation butcher, hailing from the
village of Panzano in the Chi-
anti region of Tuscany, Italy.
Upon taking over his father’s
business, Dario discovered his
life-long mission - to protect
the art of butchery due to his
profound belief that all cuts of
meat can and must be utilised when cooked properly -
thus eliminating waste and promoting sustainability.
This artistic ritual and authentic craftsmanship of
meat has been passed down through generations and is
celebrated as the heart of Carna. As a butcher for over 43
years, Cecchini was taught that one piece of meat can be
used in many ways.
CARNA BY DARIO CECCHINI, LOCATED ON THE 74TH FLOOR AT SLS DUBAI HOTEL
& RESIDENCES, IS THE WORLD-FAMOUS BUTCHER’S VERY FIRST DINING CONCEPT
IN THE REGION AND SECOND GLOBALLY, FOLLOWING THE SUCCESS THE FIRST
CARNA AT SLS BAHA MAR.
The Meat-Up
“I FEEL GREAT ‘SYMPATICO’ -
ENERGY IN DUBAI. FROM THE VERY
FIRST DAY OF OUR INAUGURATION,
I FELT A WONDERFUL, POSITIVE
ENERGY IN THE EMIRATE.”
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HOTELNEWSME.COM | JULY 2021
SLS is a very unique
hotel; how does the
concept of Carna fit the
property’s character and
themes?
Carna is an amazing res-
taurant, within an amazing
hotel. It has style, it has
class, it has amazing qual-
ity, just like throughout the
entire beautiful building.
And so, I think it fits in
very well at the seventy
fourth floor under the pool,
where we have our grill lit
with lots of great meat over
the fire, and not just that.
Why have you chosen a
Dubai property and what
has attracted you to the
market?
The reason I chose Dubai
was curiosity, my curiosity
to have a new experience.
I feel great ‘sympatico’ -
energy in Dubai. From the
very first day of our inau-
guration, I felt a wonder-
ful, positive energy in the
Emirate.
Tell us more about
sustainability and how
you ensure that your
restaurant is good to the
planet.
I have great respect for all
peoples’ personal choices.
I come from Tuscany, the
land of the Renaissance,
where the most important
thing is free thinking. I
personally am a natural
carnivore.
I come from a family of
eight generations of butch-
ers passed down from
father to son. And, for me,
if somebody has a differ-
ent idea, they have all my
respect, as I hope they will
have respect towards me.
In how many ways
can a piece of meat be
cooked? Tell us about
some of them…
We can braise, roast, and
we can grill a meat dish -
there are hundreds of ways
to cook meat.
What are some of the
menu highlights?
It really boils down to
the amazing quality of
our ingredients, from the
meats to the Cecchini olive
oil direct from Italy and
the Profumo di Chianti, my
special herb salt, created
personally by me here in
Panzano that the kitchen
is using. And as I said, the
meat of incredible quality
together with this amazing
quality oil and my herb
salt, I think this, together
with the amazing array of
wines on the wine list, are
all highlights of our menu.
How do you plan on
bringing something
different to the market
and what is coming up?
We’re not setting out to
bring anything extravagant
to the market. What we
want is for our guests at
Carna to have a wonderful
experience. Jean Anthelme
Brillat-Savarin, in his book
The Physiology of Taste
(Physiologie du Goût) once
said, “when you have a
guest under your roof, you
have to take care of them,
not only by serving them
good food, but also you
must take care of all of
their happiness.” I want
happy people, who take
away the feeling of having
had a wonderful experi-
ence with us.
“I come from a family of eight
generations of butchers passed
down from father to son.”
THE MEAT-UP | CARNA BY DARIO CECCHINI
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JULY 2021 | HOTELNEWSME.COM
MOVERS & SHAKERS
HCNME
The Delivery
Revolution
J
érémy Doutté is the Vice President of UAE talabat, currently spearheading the
company’s operations, expansion and growth trajectory in the UAE market,
leading a team of over 250 people from 31 nationalities. He joined talabat in
September 2020, bringing a wealth of experience in the e-commerce industry.
Doutté joined talabat from Jumia e-commerce, an online marketplace in
Africa, where he held several roles in Morocco, Egypt and Nigeria during his eight
years with them, most recently taking the role of Executive Vice President in January
2016. Prior to that, Jeremy was an acting consultant at McKinsey&Company.
Doutté was born in Seoul, South Korea and was raised in France. He graduated
in 2007 with a Business Bachelor from ESSEC Business School (France) and
completed his education with a Masters of Business Administration at Harvard
Business School (USA) in 2012.
Please tell us more about the beginnings of talabat.
Talabat is born and raised in the MENA region. It was first
established as a tech startup by young Kuwaiti entrepre-
neurs in 2004, back when we connected to the internet
using a modem. With the rise of the internet and the in-
crease in smartphone penetration rates in Kuwait, talabat’s
growth soared, and in 2015, it was acquired by Delivery
Hero, the global leader in online and mobile food ordering.
Headquartered in Dubai since 2012, talabat shares the
UAE leadership’s vision, especially when it comes to creat-
ing roadmaps and policies that facilitate digital transforma-
tion and AI integration in the region. Today, talabat is the
region’s leading online food delivery and q-commerce app
(Q for quick) with presence in 9 markets across the region
(Kuwait, Saudi Arabia, UAE, Bahrain, Oman, Qatar, Jordan,
Egypt and Iraq) and has been achieving exponential growth
in the last 17 years.
JÉRÉMY DOUTTÉ
Talabat UAE
VICE PRESIDENT
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HOTELNEWSME.COM | JULY 2021
THE DELIVERY REVOLUTION | JÉRÉMY DOUTTÉ
“talabat is born and
raised in the MENA
region. It was first
established as a tech
startup by young Kuwaiti
entrepreneurs in 2004.”
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JULY 2021 | HOTELNEWSME.COM
MOVERS & SHAKERS
HCNME
As a delivery service, the
spotlight was on talabat
during the pandemic; how
have you handled the chal-
lenges?
There is no doubt that
COVID-19 has irrevocably
changed the way business is
done across the world. Our
first response was to ensure
the conservation and safety
of our ecosystem – our cus-
tomers, riders, partners and
community as a whole.
The business continuity of
our partners was one of our
top priorities and we focused
our efforts on helping them
navigate this challenging
phase. In April 2020, we
announced a ‘community
continuity’ plan to support
partner restaurants with
commission deferrals and
fee waivers for 6 months,
supporting the cash flow of
4,500 small and medium-
size restaurants. On average,
during the most critical
period of March to Septem-
ber, our SME partners grew
on average 25% with some
growing more than 100% in
the UAE.
We also deferred renewal
fees during the pandemic,
while new restaurants were
on-boarded to the platform
free of charge. And earlier
this year, we increased the
frequency of cash set-
tlements for restaurant
partners to twice a week
to further support and
empower our partners, and
strengthen cash flow as we
have identified that a reliable
cash flow was a significant
area of concern.
In terms of safety, we were
the first in the industry to
roll-out the strictest meas-
ures of COVID-19 safety,
such as utilising Personal
Protection Equipment (PPE)
for all riders, as well as of-
fering customers the option
of Contactless Delivery and
cashless tipping to ensure
the safety of riders and oth-
ers.
We were also one of the
first private companies to
proactively reach out to
health authorities in the
UAE in December 2020 to
facilitate a vaccination drive
for talabat riders, who played
a crucial role in supporting
communities across the UAE
during the National Sterili-
zation Program and Rama-
dan. Not only did riders en-
sure we received our favorite
meals at our doorstep, they
also delivered 90,000 meals
and 4000 medicine packages
free of charge to people in
need across the country in
these difficult times.
Thanks to the amazing
support and efforts of the
Department of Health - Abu
Dhabi and Abu Dhabi Health
Services Company (SEHA),
and the Ministry of Health
and Prevention, almost our
entire fleet across the UAE
has received first shot and
half the fleet the second shot,
noting that all our riders in
Abu Dhabi and Al Ain are
fully vaccinated since April
2021. As a result, our riders
feel more confident while
they are on duty, and even
customers and restaurant
partners have welcomed
the initiative and expressed
they feel safer knowing that
talabat riders are choosing to
vaccinate.
However, our initia-
tives are not limited to the
pandemic. We continuously
invest in various projects
the latest being the talabat-
Patrol rider road safety ini-
tiative which we launched in
April with Abu Dhabi Police
and Integrated Transport
Centre (ITC). As part of this
project, 20 talabat safety
officers called talabat-Patrol-
lers were deployed across
the Emirates to ensure that
riders continue to adhere
to traffic safety rules, for
their own safety and that of
the community. We are also
currently in the process of
launching resting areas for
riders during the summer.
A lot of aggregators were
under fire due to fees; what
do you think of this and
how have you faced the
backlash?
Our revenues are actu-
ally used to support our
ecosystem, including our
“TALABAT IDENTIFIED A NEED IN THE
MARKET FOR A SERVICE THAT ALLOWS
PEOPLE A SAFE ONLINE, HYPERFAST AND
RELIABLE GROCERY SUPPLIER. ”
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HOTELNEWSME.COM | JULY 2021
business partners, riders, staff and eventually our customers
by providing them with improved online services to ensure
their satisfaction. Our commission has different levels based on
many factors, in which the three main ones are the costs associ-
ated with delivery, marketing and operations.
DELIVERY FEES
The largest part of our commission revenue, as well as a high
portion of the delivery fee goes directly to paying for the
delivery. Our scale and technology allow us to provide the best
service in terms of coverage area and customer experience at
the lowest possible cost.
PROMOTIONAL ACTIVITIES
A big portion also goes for the betterment of the restaurant
community. This is through spend on marketing campaigns,
promotions and other incentives to ensure existing partners are
supported, and to attract new customers.
OPERATIONS
The remaining revenues go to talabat. We use this to pay our
fixed costs - rent, power, water, admin etc, as well as our people.
Hence, lowering commission fees would have an immedi-
ate impact on our delivery partners as it would be impossible
to sustain the current delivery service levels - impacting the
customer experience.
With strong marketing campaigns, how does the company
position itself in the market?
At talabat, the positioning is simple - it is to offer best value and
experience for our consumers, and this is the philosophy that
is reflected in our efforts. To do so, we take a very integrated
approach.
Being data-driven - data is the oil of the digital era and, in
most cases, is critical to the success of a strong marketing cam-
paign. talabat is a purpose-led, tech powerhouse that relies on
data and analytics to understand and serve its entire ecosystem
better.
Being customer and partner driven - Having our tech-hub of
over 300 talented people in our headquarters in Dubai does
bring with it undeniable benefits, allowing us to work closely
with them to better understand customer behaviour so we
are able to constantly customise our services and offerings to
improve their online journey and experience. It is important
to note that our restaurant partners equally play a crucial role
in our success, as we channel their feedback back into our busi-
ness and create value offerings that people can relate to.
Being Agile - agility also plays an important role. We are an
agile company, and we remain committed to nurturing a startup
mentality despite our growth in the past 17 years, allowing us
to constantly explore new ways to be creative and improve our
offerings as well as our campaigns as a result.
What are your upcoming plans in the region?
A recent Mastercard study revealed the rapid growth of online
shopping with nearly three out of four UAE consumers shop-
ping more online than they did before the pandemic.
Last year, talabat identified a need in the market for a service
that allows people a safe online, hyperfast and reliable grocery
supplier. Thus q-commerce was introduced and talabat Mart
(also known as t-Mart), was launched in February 2020 in
Dubai. t-Mart is a delivery-only 24/7 store, with no shopfront,
and is the region’s first to deliver groceries in less than 30 min-
utes. Today, t-Mart boasts more than 20 t-Marts across the
UAE with plans to further expand this year.
Additionally, when we spoke to some of our partners, one of
their concerns was rent vs profit. Many are opting for alterna-
tives such as Cloud Kitchens with delivery-only operations to
a wider audience at a lower cost. The Cloud Kitchen concept
has no dine-in facility, offering restaurants a cost and time
efficient way to fulfill larger order volumes. We currently have
seven cloud kitc hens in the UAE, with plans to launch 12 more
by the end of the year.
We also work very closely with government entities to
ensure that we are heading in the same direction. Through
our partnerships with Dubai Economy and the Department of
Economic Development in Ras Al Khaimah for example, we
are offering Emirati home project owners the opportunity to
grow their business by utilising our platform. We started as a
startup and one of our core commitments is to support SMEs
and share our knowledge and expertise with them to grow
their business.
I will end this with our most exciting announcement of the
year, and the most-awaited event, Expo 2020. Last year,
talabat was announced as the official food delivery platform
for Expo 2020. We will be showcasing our state-of-the-art
cloud kitchen concept, robotics, autonomous vehicles and
more in our two-level venue, featuring an assortment of
restaurants serving freshly prepared food. We look forward to
welcoming you there!
THE DELIVERY REVOLUTION | JÉRÉMY DOUTTÉ
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O
ne of the
fastest grow-
ing sectors
in the global
F&B hospi-
tality world
is the ‘eat-
ertainment’
concept.
Born out of earlier concepts in the
US such Dave & Busters and Chuck
E. Cheese in the late 70s in the US,
and enduring concepts such as ten
pin bowling, cinemas and cabaret
style restaurants, life has moved
on dramatically. For lovers of being
entertained, and the enhanced
quality of food and drinks, the
future looks very bright indeed.
Cinema is a great example, with
people like Ajay Bijli, Chairman
of PVR Cinemas - India’s leading
cinema organisation, reimagining
the cinema experience. You can at-
tend the latest release movie in the
premium section of PVR Cinemas
called the Director’s Cut, have a
meal in a Michelin star Japanese
restaurant while drinking the fin-
est beverages, and then continue to
be served throughout your viewing
experience, waited on by excellent
employees in comfortable lounge
seats, with no more than 20 people
in the cinema. This trend is now
occurring across many forms of
entertainment; the competition is
no longer local restaurants, bars,
or other formats, it comes from
Netflix, and Uber Eats, whereby
people are being entertained in the
comfort of their homes.
It is this outstanding competition
which is dramatically improving
the landscape for the future. An-
other great example is golf, seen as
a declining game, with the demo-
graphic firmly weighted towards
older men, and where the quality of
the F&B experience, in most places
around the world, is not reflective
of the wealthy guests playing on
the courses. Then, along comes
Topgolf, transforming the global
decline of 3% player numbers, to
being in growth of 7% in the US,
and driving an entirely different
demographic, with a blend of en-
gaging game play, great food, drinks
and music. Their demographic is
virtually 50/50 women and men,
and they skew to 18–35-year-olds,
transforming golf for the future.
I was fortunate to lead their in-
ternational strategy, which allowed
them to build on this with some of
the most progressive golf minded
businesses in the world. Look at
Dubai Golf, and its CEO Chris May,
who was at the forefront of seeing
this opportunity in the way he
OPINION
HCNME
Troy Warfield is the CEO of Oche, a unique
gaming offering and contemporary gastro
bar and restaurant designed to combine
entertainment experiences with a dining
and cocktail bar atmosphere. Developed
in Norway, the first venue opened in Oslo
in 2019 and expanded to Brisbane and
Amsterdam last year, with further venues
set to open in 2021, including Gottenburg
and Miami.
The Global Rise
of the ‘Eatertainment’
Concept
Page 63
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HOTELNEWSME.COM | JULY 2021
transformed both the Emir-
ates Golf Club and Dubai
Creek Golf Courses. Gone
are the stale sandwiches
and limited drink selections
of old-fashioned clubs;
Emirates Golf Club offers
upmarket bistro-style
breakfast and lunch options
from Jones the Grocer, that
provides outstanding food
before the round, while in
the clubhouse, you can dine
at Carine, eating Michelin
quality food, resulting in
many people in Dubai,
travelling to a Golf Club,
not to play golf but to dine
in great style.
Chris’s vision didn’t stop
there, and he was one of the
first to embrace the demo-
graphic synergy of placing
a Topgolf within their club.
Facing the Dubai skyline,
guests can enjoy an excel-
lent menu, listen to great
music and enjoy a drink.
This transformational
thinking has resulted in one
of Dubai’s best attractions,
enjoyed by residents and
tourists alike.
This revolution is also
extending into other more
traditional sporting areas,
and I’m honoured to be
both the CEO of Oche, a
global gastro bar experi-
ence centred around auto-
mating the game of darts,
much like Topgolf did with
golf, and a non-executive
director for Surf Lakes, an
Australian company with
technology producing 2000
waves per hour, providing
360 degrees of commercial
real estate potential, and
revolutionising Surfing.
It’s clear that technology
is at the heart of this enter-
tainment revolution, and
Oche, backed by Karbon
Invest, one of the world’s
leading IT investment
companies, has technology
driving the entire the guest
experience. That’s impor-
tant because to succeed in
this industry, you not only
need to be outstanding at
what you do, you also need
to be engaging as an experi-
ence; the often quoted
“millennials now seek ex-
periences not products” is
true, but it’s evolving to the
next generation and all of
us starved of entertainment
through the Covid period.
The technology has
enabled Oche to provide
guests with a wonderfully
entertaining and engaging
gaming experience, suc-
cessfully combined with a
food foundation created by
Michelin star chefs, and a
bar experience curated by
globally awarded mixolo-
gists. It’s this blend which
has engaged a demographic
of 50/50 women and men
between 18-35 and gives
them a number of reasons
to keep coming back. It’s
also what’s capturing the
interest of investors, who
see the opportunity in
bringing something new
to market, especially
something that’s proven to
deliver high profitability
margins when allowed
to operate “normally”
despite the pandemic.
Post Covid, Oche intends
to play a key role in
helping the hospitality
industry recover through
continuing to invest,
innovate and ensure that
people feel energised to
jump from their sofas, and
their box sets, and engage
with people again, around
the world.
THE GLOBAL RISE OF THE ‘EATERTAINMENT’ CONCEPT | TROY WARFIELD
Brisbane, Electronic Darts
“Gone are the stale sandwiches
and limited drink selections of old-
fashioned clubs”
Page 64
F&B AWARDS
HCNME
Nominations are now open for the BNC Publishing
and Hotel & Catering News Middle East’s Leaders in
Food & Beverage Awards 2021, which will take place
in November at Sofitel Dubai the Obelisk.
Categories include both People and Restaurants,
with some exciting new additions that reflect
the dynamic nature of the industry. Restaurant
Categories recognise the best venues in the region,
offering exceptional service and world-class dining
experiences, as well as the biggest market disruptors,
while People Awards celebrate visionaries, leaders
and pioneers.
TO SUBMIT YOUR NOMINATIONS FOR THE
RESTAURANT CATEGORIES, PLEASE VISIT OUR
WEBSITE.
64
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LEADERS IN F&B AWARDS 2021
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LEADING SUSTAINABLE RESTAURANT
A commitment to sustainability is one of
the most important factors a venue can
offer the community and the entire world.
The Leading Sustainable Restaurant winner
will have demonstrated extraordinary
efforts and achievements when it comes to
environmentally friendly practices, sparing
no efforts whenever possible to source
ingredients ethically and locally, manage
waste, and more, while encouraging a
sustainable lifestyle.
LEADING HEALTHY RESTAURANT
A healthy lifestyle is at the forefront of current
food trends across the globe, and in the
region. Setting an example with its goodness-
oriented offerings, this restaurant will boast a
menu that caters to a range of diners’ choices
and preferences when it comes to nutritional
value. Not only does it serve options for
everyone from vegans and vegetarians, to
flexitarians and many others, but the Leading
Healthy restaurant must have championed
initiatives to educate and inform the masses
on the benefits of a balanced lifestyle.
LEADING HOMEGROWN RESTAURANT BRAND
There is no shortage of homegrown F&B in
the region, and the UAE in specific. Unique
interiors, exceptional service and dishes,
and a cuisine connoisseur spearheading the
kitchen are among some of the criteria for the
winner in this category. This restaurant will
have brought something new to the scene
and demonstrated its ability to cater to local
tastes while maintaining a global outlook for
the top F&B formula.
CATERING COMPANY OF THE YEAR
Always a tricky task, the Catering Company
of the Year will have built an outstanding
reputation as the region’s leading caterer.
From organisation to communication, its
success, backed by the expertise of its
staff, is the basis for some of the region’s
finest experiences, guaranteed to impress
any palate. Attention to detail, coupled with
unrivalled customer service, is what makes
this company the winner of this award.
DISRUPTOR OF THE YEAR
The Disruptor of the Year is simply in it to win
it! Changing an aspect of the industry as we
know it, they must have put their own twist on
the business. From ground-breaking concepts
and foodie gatherings, to game-changing
delivery services and multi-functional digital
platforms, the Disruptor of the Year’s business
model must be original, solid and creative,
commanding its own place in the market and
triggering change.
BEST NEWCOMER
Newcomers keep things fresh and add to
an industry that is already saturated with a
plethora of concepts. The Best Newcomer
Award recognises an F&B concept which
was launched within this year and has
demonstrated remarkable performance.
Whether it is a new kid on the block in the
street food arena, or a sophisticated venue
targeting luxury dining seekers, the winner will
have redefined standards and introduced a
completely new flavour to the industry.
BEST INTERIOR DESIGN
The first aspect to catch diners’ eyes upon
arrival, interior design can often make or
break a venue. When it comes to a full-on
dining experience, aesthetics and ambience
are either hits or misses. Best Interiors and
Design, an award which is to be entered as
a collaboration between the designer and
outlet, recognises an impeccably designed
space which reflects everything from diner
style to price point, also ensuring a seamless
workflow and highly efficient operations.
LEADING CASUAL DINING RESTAURANT
Ah, who does not want to experience the
bliss of casual dining done right? One of
the hardest tricks to master, the winning
restaurant in this category needs to have
perfected the art of casual dining, offering
a relaxed, informal space to its customers
– while maintaining quality when it comes
to food and beverage operations, as well as
setting.
Leaders in F&B Awards 2019
Restaurant Categories
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F&B AWARDS
HCNME
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LEADING FINE DINING RESTAURANT
One of the most important categories,
primarily because of the region’s love
towards opulence and luxury, the
Leading Fine Dining Restaurant has it
all. An exclusive, luxurious venue, it will
be detail-oriented to the highest of
standards, offering faultless service and
tantalising dishes that reflect the true
essence of high-end dining. Customers
can expect an out-of-this-world approach
at this restaurant, with experienced,
knowledgeable staff catering to diners’
needs in complete harmony with the
restaurant’s ethos.
LEADING NIGHTLIFE VENUE
Despite the temporary ban on
entertainment, venues have still managed
to offer exceptional experiences. From
getting the vibes moving, to lighting and
sound equipment to complement this and
more – these are all factors that are key
to a magnificent nightlife experience. A hot
city spot, the Leading Nightlife Venue will
offer exciting times that appeal to a range
of partygoers and first-time guests.
LEADING SPORTS BAR
Sports fans, rejoice! While the pandemic
may have pulled the plug on some of our
favourite games, whether it is the latest in
football or cricket, the Leading Sports Bar
will be the perfect venue for customers to
watch a game with the optimum selection
of food and beverages to go along with it.
This outlet will feature big screens and a
comfortable ambience in true spirit of the
world of sport.
LEADING BRUNCH CONCEPT
The top Brunch Concept will be a winner
in the game, featuring a variety of food
offerings and the right ambience to go
along with it – with a focus on service
standards and a short-but-sweet, or longer,
dining experience for its target crowd.
LEADING FUSION RESTAURANT
It is all about the mix when it comes to
this big winner. Mastering the true art of
combining different cuisines, this category
is dedicated to restaurants that have
managed to strike the perfect balance
between foods from around the world.
The Leading Fusion Restaurant will
create awe-inspiring dining experiences
for guests – while staying true to
the essence of each cuisine and
highlighting some of its most defining
characteristics.
LEADING DELIVERY PLATFORM
It has been a massive year for delivery,
as all aggregators competed to win the
hearts (and tummies) of hungry diners.
A smooth, hassle-free experience is at
the heart of successful delivery platform
operations. Not only will the winner offer
a user-friendly interface, but it will also
ensure unmatched service from the
moment customers sign in all the way to
post-delivery assistance and complaint
management.
LEADING CAFÉ
Looking for tasty sips or quick bites?
Cafés in the region are one step ahead
when it comes to solid offerings – the
beating heart of the dining scene. Known
for some of the be`st spots, the Middle
East has brought extra flair and attention
to detail to the concept, and that is why
we will be awarding whoever has done it
best this year in this important category.
FASTEST-GROWING HOSPITALITY
GROUP
This company will boast a development
model with strong digital tools. It will
have increased its ranking, acquisitions
and more, and accelerated its scope of
activity even in face of challenges. The
category is for companies/groups which
run, own or manage restaurants.
Leaders in F&B Awards 2019
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F&B AWARDS
HCNME
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LEADING F&B DIRECTOR
The maestro of it all, bringing all elements
of the dining experience together, the
Leading Hotel F&B Director award highlights
the achievements of an individual who
has demonstrated an exceptional ability
to exceed KPIs, streamlining operational
processes, developing and enhancing
restaurant concepts and maintaining
excellence in team leadership and
management.
CHEF OF THE YEAR
There is no restaurant without the chef,
and we send our compliments to those
who have made our table as appealing and
unique as can be. Open to head chefs and
executive chefs, the Chef of the Year Award
recognises an individual who has shown
passion for the art of cooking, in addition to
culinary flair and a strong skillset pertaining
to overseeing kitchen operations efficiently
while managing costs.
PASTRY CHEF OF THE YEAR
The Middle Eastern scene boasts some
of the most beautiful, artistic creations
in the world of pastry. The Pastry Chef
of the Year is a master of his craft, with
a strong grasp of the fundamentals,
as well as a flair for new techniques
and sourcing quality ingredients. Their
creations are the talk of the town,
consistently exceeding expectations
with a “wow” factor.
YOUNG F&B LEADER
With remarkable achievements at a
young age, this recipient is a force to be
reckoned with. Under 30 years old, the
winner of this award is a young pioneer
has made headlines in the Middle East’s
competitive F&B scene with an exciting
new restaurant or catering concept, an
innovative F&B tech platform or a supply
chain or food service solution.
F&B HEAVYWEIGHT
The heavyweight means business and
business here is that of the dynamic
F&B industry. A CEO of a restaurant
group with a well-known brand, or
a number of ventures, under their
leadership, the F&B Heavyweight will
be handling a portfolio of more than
ten outlets in the GCC with a pipeline of
openings in the near future reflecting
strength and popularity.
BARISTA OF THE YEAR
There is nothing like a good coffee! The
Barista of the Year will know the formula
that works – and work it into the menu.
From cappuccinos, to flat whites, ask
any coffee lover and they will tell you,
they are a force to be reckoned with.
BARTENDER OF THE YEAR
Armed with the best ingredients and
a flair for good beverages, the Barista
of the Year has a deep understanding
of flavour combinations that work.
They are familiar with the classics and
are not afraid to experiment, all while
successfully managing their time and
maintaining outstanding customer
service as well as teamwork skills.
BEST RESTAURANT TEAM OF
THE YEAR
The UAE and region are home to some
of the most dynamic teams in the
industry, most of which have endured
extra pressure during the pandemic.
An F&B team who consistently
demonstrates operational excellence
and exceptional productivity along with
attention to detail, the winning service
team will have full control over internal
communication and customer service.
F&B MARKETEER OF THE YEAR
Putting the brand out there and
measuring success while gauging
demand for newer offerings, a
marketeer understands the market
and can predict any obstacles or
challenges – and formulate strategies
and solutions to overcome them. The
F&B Marketeer will have a clear vision
when it comes to conceptualising,
planning and implementing effective
F&B campaigns
RESTAURANT MANAGER/GENERAL
MANAGER OF THE YEAR
With one of the most hands-on roles
in the industry, the Restaurant General
Manager of the Year is responsible for a
very successful restaurant brand born
in the Middle East or abroad; they will
be well-versed in the ins and outs of
running a restaurant and boast a strong
business acumen.
F&B ENTREPRENEUR(S) OF
THE YEAR
The star of the stars, a visionary, the
F&B Entrepreneur thinks across the
board. From manpower to taking over
the market, they bring new ideas to the
table with their concepts, ensuring their
model achieves the desired success
rates and targets in no time. Who has
made it to the top in the industry’s most
challenging years?
People Categories
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HOTELNEWSME.COM | JULY 2021
LEADING DELIVERY PLATFORM
It has been a massive year
for delivery, as all aggregators
competed to win the hearts (and
tummies) of hungry diners. A
smooth, hassle-free experience is
at the heart of successful delivery
platform operations. Not only will
the winner offer a user-friendly
interface, but it will also ensure
unmatched service from the
moment customers sign in all the
way to post-delivery assistance and
complaint management.
LEADING FOODTECH COMPANY
This award category recognises the
top foodtech company across all
business operations and segments,
including creativity in the solution
created, the positive impact it has
had on society and food security
in the region, and the best use of
technology coupled with a stellar
customer experience offering.
FASTEST-GROWING FOODSERVICE
SUPPLIER
This company will have continued
to go from strength to strength,
confounding the headwinds it faces
with an innovative and dynamic
approach to business, which has
driven consistent sales growth.
LEADER IN FOODSERVICE
INNOVATION
This award recognises innovative,
new, or updated products and
services which exemplify a
company’s adaptability and
resilience in three categories:
sustainability, technology, and
safety and health.
Foodservice Categories
Left:
Leaders in F&B Awards 2019
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THE BUSINESS
HCNME
Why have you chosen to launch this platform in the UAE?
It was an obvious choice for a number of reasons both personal
and professional level.
On a personal note, the United Arab Emirates is my home; it
is the place that has given me my greatest joys and made me the
person that I am today. The country is one of the few places in the
world that follows the principle that acceptance of all is a virtue.
The number of different nationalities present in the UAE is a
testament to that belief.
On a professional note, UAE is one of the most progressive
countries in the world especially on the digital front. It is a place
that prides itself on being in the forefront of digital growth in this
region. Innovation and perseverance are the bywords that have
infused each and every aspect of life in the UAE.
That also leads to a uniqueness in the cuisines available across the
country. There are numerous places catering to the entire dias-
pora of the UAE from American fast food to fine dining Mongolian
cuisine. These are just two of the many reasons behind the birth of
HAYAWIIA.
The brand espouses the same ethos. For us, it is about inclusion
and the uniqueness of product. Our philosophy will always be to
provide as many options and cater to everyone’s needs.
How do you see increasing demand for healthy and organic
in the region?
I think growth in terms of organic and healthy foods and lifestyle
has always existed and with the advent of COVID-19, it has just
urged people to move towards leading a more fitter and healthier
lifestyle. This is definitely not a fad diet, this is a way of living.
Understanding the importance of our own health coupled with the
health of the world around us is a philosophy that is espoused by a
wider audience than ever before.
The surprising and ironic aspect is the fact that technology is
helping that shift to take place, from better farming techniques to
a better understanding of how food interacts with our bodies. That
is the environment that has allowed HAYAWIIA to be accepted
by the general public. In the past, HAYAWIIA would have been
viewed as more of a niche market rather than the norm, but today,
people have adopted such lifestyles and healthier eating habits.
Our team is constantly finding new brands and vendors that will
continue satisfying the needs of our fellow HAYAWIIANS aka our
customers (as we’d like to call them!).
Do you think hotels and restaurants will cater to this by
purchasing more of said products?
Most businesses in the past have generally been less inclined
to pivot and change due to a number of constraints and biases.
Consumer and brand interaction was less and there wasn’t an
understanding of their needs. In today’s world that doesn’t stand
true, now consumers have a voice. The advent of the internet age
has created an environment where businesses are given a feed-
back on a regular basis – with the help of digitization. A lot of that
feedback is now focused on the importance of healthy and organic
food. That is the catalyst that has created a shift, by this business
segment and others, to move towards a more sustainable and
healthier option profile.
HAYAWIIA
BRINGS HEALTHY,
PREMIUM GOURMET
FOODS TO THE UAE
Derived from the arabic term for health,
vitality and vigour, Hayawiia is a premium
destination for gourmet food designed to
cater to a healthy lifestyle. Meet Tahany
Taher, co-founder, Hayawiia.
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LEADERS IN F&B AWARDS 2021
Page 72
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JULY 2021 | HOTELNEWSME.COM
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