Hotel & Catering, July 2026
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Y O U R N O . 1 S O U R C E F O R T H E L AT E S T H O S P I TA L I T Y I N S I G H T S I N T H E M I D D LE E A S T
JULY 2026 | HOTELANDCATERING.COM
BIG NIGHTLIFE
WINNERS
The
A room full of the people, venues and ideas powering
the region’s nightlife industry.
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JULY 2026 | HOTELANDCATERING.COM
IN THIS ISSUE
A GEORGIAN
TABLE
Qartuli brings the
warmth, generosity
and emotion of
Georgian hospitality
to Dubai
THE BIG NIGHTLIFE WINNERS
A room full of the people, venues and ideas powering the region’s nightlife industry
62
36
Contents
58 RETHINKING REVENUE
BEYOND ROOMS
With more than 25 years of
hospitality leadership experience
across the Middle East, Fabien
Chesnais brings a deeply
operational
68 THE UAE’S SUMMER DINING
SHIFT
What Operators Are Getting
Wrong
34 HOSPITALITY’S FORGOTTEN
LEADERS
Hotels have spent the past few years
becoming leaner
54 A REVENUE ROADMAP FOR
OUTDOOR HOSPITALITY
From desert domes and beachfront
cabins to RV parks, glamping sites and
eco-lodges, outdoor accommodations
are fundamentally different from
traditional hotels
26
THE TASTE OF
TRUST
Alexander
Sysoev did not
enter the world
of restaurants
through the
romance of
cooking
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JULY 2026 | HOTELANDCATERING.COM
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CREDITS
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JULY 2026 | HOTELANDCATERING.COM
CONTRIBUTORS
Contributors
01
02
03
NINO CHANTLADZE
Co-founder, Qartuli
“Hospitality is a crazy
business. Some
months feel like a
movie, while others
humble you very
quickly.”
MARIAM SHEVARDNADZE,
Co-founder, Qartuli
“Georgians don’t believe
in small portions or quiet
dinners. Everything is
emotional. Even the food.”
ALEXANDER SYSOEV,
Founder, ByChefs
“At first, restaurants
solved a basic need.
Over time, they
opened a door.”
Hospitality Voices This Month
Page 11
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JULY 2026 | HOTELANDCATERING.COM
EDITOR’S NOTE
H&C
WHAT’S LOVE
GOT TO
DO WITH
IT?
Everything.
Have you ever been in a relationship, romantic or otherwise,
where love doesn’t exist? Romantically, I can’t say that I
have. That’s because I’m too sensitive and too intense. I need
the complexity of love, and the excitement of passion and
desire. Professionally, platonically and even within familial
ties however, I can say that I have endured some rather
frigid relationships.
Even today, I continue, within reason, to tolerate some
less-than-pleasant interactions with unavoidable people,
because that is a very normal part of life. You can’t love
everyone and everything all the time. In fact, pretending
otherwise is the abnormal and unhealthy approach to
people and things. As a proud, almost fully recovered
people-pleaser, I no longer need to be liked, or to like
everything, all the time.
But there are some vital things in this life that one must love.
Besides yourself, that includes what you do. What you make.
What you create. What you build. Who you create for. Your
customers. Your guests. Or who you create with, your team,
your staff, your manager.
Okay, maybe that last one seems unlikely, but stay
with me. I am going somewhere with all of this. The
point is, it either happens naturally, where you start
out doing the thing you love most and then find
a way to make money from it, or you get a job out
of necessity and find the parts of it that make you
happy. Look, I don’t know why we have become so
shy or embarrassed to admit how important love
is, and how much it has to do with pretty much
everything. As hippie-dippie as it may sound, things
are simply better when there is heart in them.
That is what I enjoy most about connecting with
people in the hospitality sector: discovering where,
among all the elements, their heart lies. Yes, of
course, a business must make money. Let it be
known how much I support the making of money.
But this industry is hard, and the reality of this
business is far more unglamorous than social media
will ever reveal. Still, people keep going. Despite the
everyday troubles and circumstantial hardships,
they continue. Because somewhere in it, they love
something. And love keeps them here.
That is the only way you stay in it. That is the only way
you stay in anything. These days, it seems the greatest
aspiration one can have is to become rich and famous,
which is ironic, seeing as almost anyone, and frankly nearly
everyone, is internet-famous now. It is not as far-fetched a
dream as it used to be. But what I think we are forgetting is
how to create from a place of contentment, dare I say even
self-fulfilment. To make something you love, or to make
something for those you love, as simple-minded as it may
sound, is how almost every great thing in the world has ever
come to be.
SEYMONE L MOODLEY
EDITOR-IN-CHIEF
seymone@bncpublishing.net
Seymone Leigh Moodley
seymonemoodley
Page 13
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JULY 2026 | HOTELANDCATERING.COM
OPENINGS & LAUNCHES
H&C
ACCOR AND AMSA HOSPITALITY
EXPAND HANDWRITTEN
COLLECTION IN SAUDI ARABIA
WITH FIRST OPENING IN QASSIM
Accor, a world-leading hospitality group, and
Amsa Hospitality, a leading Saudi hospitality
development and management company,
announce the signing of The Palm Qassim –
Handwritten Collection, marking their first
project in Qassim as both groups expand across
Saudi Arabia’s emerging destinations in line with
Vision 2030.
Scheduled to open in Q4 2026, the newly built
hotel will form part of the mixed-use Kayan
Avenues development and will mark the first
Handwritten Collection property to open in
Saudi Arabia.
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HOTELANDCATERING.COM | JULY 2026
OPENINGS & LAUNCHES
Cipriani Group, in collaboration with
Fundamental Hospitality, is proud to
announce the opening of Cipriani
Lido at J1 Beach Dubai in 2027.
Marking the very first Cipriani Lido
in the UAE, the highly anticipated
destination will introduce a new era
of refined beachfront living, where
Venetian charm meets coastal
elegance.
Coinciding with the 10-year
anniversary of Cipriani DIFC, the
opening of Cipriani Lido represents
a landmark milestone for the brand
in Dubai. Celebrating a decade of
timeless hospitality and excellence
in the city, the opening of Cipriani
Beach Club at J1 Beach Dubai marks
the next chapter in the evolution of
the Cipriani lifestyle in the region.
CIPRIANI LIDO
TO OPEN AT J1
BEACH DUBAI IN
2027
Page 18
Minor Hotels, a global hospitality group with more than 640
hotels, resorts and branded residences across 66 countries,
has announced the development of Avani Kyoto, marking
the brand’s entry into Japan. Scheduled to open in 2030,
the hotel forms part of a joint development alongside Taisei
Corporation and Heiwa Real Estate Co., Ltd., with Minor
participating as both investor and operator.
Located along Karasuma Street in central Kyoto, the hotel
occupies the site of the former Kyoto Shimbun headquarters
and benefits from direct connectivity to Marutamachi
Station on the Karasuma Subway Line. The property sits
within walking distance of key cultural landmarks including
the Kyoto Imperial Palace and Nijo Castle, positioning it as
a strong base for both domestic and international travellers
seeking access to the city’s historic and cultural centre.
MINOR HOTELS ANNOUNCES AVANI KYOTO, MARKING BRAND DEBUT IN JAPAN
OPENINGS & LAUNCHES
H&C
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HOTELANDCATERING.COM | JULY 2026
OPENINGS & LAUNCHES
ST. REGIS HOTELS & RESORTS
PREPARES FOR ITS HIGHLY
ANTICIPATED MAYFAIR DEBUT WITH
THE OPENING OF THE ST. REGIS
LONDON
The St. Regis London is set to debut in the heart of
Mayfair this Autumn, bringing the storied legacy of
St. Regis Hotels & Resorts to one of London’s most
coveted addresses. Following a full renovation, the
hotel occupies a landmark position at the intersection
of Bond Street and Conduit Street, on the doorstep of
the city’s most distinguished fashion, art and cultural
destinations.
Inspired by the vision of John Jacob Astor IV, founder
of the original St. Regis in New York City in 1904, The
St. Regis London reinterprets his enduring philosophy
of residential-style luxury for a distinguished Mayfair
address. The architectural transformation of the hotel,
previously The Westbury, unveils new floors, expanded
public spaces, two exclusive wellness suites and 193
guest rooms, including 66 suites.
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NEWS & APPOINTMENTS
H&C
Gerbou, Dubai’s celebrated homegrown restaurant, known
for offering reimagined Emirati-inspired cuisine rooted
in local ingredients and cultural research, is delighted to
announce the appointment of Chef Ninad Salvi as the new
Head Chef, bringing a wealth of experience and a refined
culinary skill set to the restaurant.
With almost 20 years of experience in the culinary industry
and having worked across several Michelin-recognised
kitchens and leading multi-cuisine restaurants, Chef Salvi
has built a strong reputation for delivering world-class
ingredient-driven dining experiences. Known for his
ability to reinterpret traditional techniques through a
contemporary lens, Chef Salvi has been an integral part of
Gerbou since its pre-opening phase. He worked closely
with the culinary team to develop a menu that reflects the
UAE’s dynamic food scene, while paying homage to the
country’s rich history, people and deep culinary heritage.
GERBOU APPOINTS CHEF NINAD SALVI AS HEAD CHEF
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HOTELANDCATERING.COM | JULY 2026
NEWS & APPOINTMENTS
During the Future Hospitality Summit – Saudi Arabia, Riyadh based
Blacksand and Marriott International announced the signing of a
milestone agreement to develop ten hotels, representing over 1,300
rooms, in the Kingdom of Saudi Arabia over the next four years. The
multi-brand deal establishes a long-term collaboration between both
companies to deliver projects aligned with the country’s evolving
tourism and urban development ambitions.
BLACKSAND AND MARRIOTT INTERNATIONAL
ANNOUNCE LANDMARK DEAL TO OPEN 10
HOTELS IN SAUDI ARABIA
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JULY 2026 | HOTELANDCATERING.COM
NEWS & APPOINTMENTS
H&C
Kerzner International Holdings Limited
(“Kerzner”), the global hospitality
group behind renowned luxury brands
including One&Only Resorts and Private
Homes, Atlantis Resorts, SIRO, and rare
finds, has appointed Natalie Slavikova as
Global Director, MICE, a newly created
role that underscores the group’s
strategic focus on accelerating growth
across its global meetings, incentives,
conferences and events portfolio.
With over 15 years of experience in
luxury hospitality, Natalie brings deep
international expertise, having held
senior commercial leadership roles
across key global markets including
Dubai, London, Frankfurt and Prague,
joining the company with extensive
expertise across commercial strategy,
luxury sales, strategic partnerships, and
revenue growth within international
markets.
KERZNER INTERNATIONAL APPOINTS NATALIE SLAVIKOVA AS GLOBAL DIRECTOR MICE
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HOTELANDCATERING.COM | JULY 2026
NEWS & APPOINTMENTS
Abu Dhabi Hospitality Academy – Les Roches has signed
a memorandum of understanding (MoU) with Waldorf
Astoria Dubai International Financial Centre, opening
one of the UAE’s leading luxury hotels as a live training
ground for the next generation of hospitality profession-
als.
The agreement introduces structured internships,
executive mentorship, and hands-on training, creating
a direct link between academic learning and real-world
operations within a flagship Hilton property in DIFC.
ABU DHABI HOSPITALITY ACADEMY – LES ROCHES SIGNS MOU WITH WALDORF
ASTORIA DIFC TO FAST-TRACK UAE HOSPITALITY TALENT DEVELOPMENT
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A serene sanctuary at the heart of the city’s dynamic landscape, Le Méridien Dubai
Hotel & Conference Centre redefines the art of urban hospitality. Set across 15 acres
of immaculately landscaped gardens, the hotel offers an elegant retreat just moments
from Dubai International Airport, placing guests within effortless reach of the city’s
most iconic districts, from Dubai Mall and Burj Khalifa to the storied charm of the
Gold Souk and Dubai Creek.
With 580 beautifully appointed rooms and suites, the property invites travellers into
a world where contemporary design meets the timeless sophistication of the Le
Méridien brand. The distinguished 196 rooms in the Le Royal Club wing elevate the
experience with spacious, light-filled rooms, and refined club privileges, while select
ground-floor accommodations in the main building open directly onto lush gardens
and tranquil pools, offering a resort-like ambience rarely found in the city.
Well-being is woven into the hotel’s DNA. Guests may indulge in five swimming pools,
unwind in serene outdoor enclaves, or train at one of Dubai’s most expansive and
advanced fitness facilities, staffed by expert coaches and equipped with cutting-edge
technology to nourish mind, body, and spirit.
At the heart of the property lies an extraordinary culinary journey. Housing 18
acclaimed restaurants and bars, Le Méridien Dubai is home to some of the city’s most
storied dining institutions. From the ever-legendary Seafood Market, celebrated for its
market-style freshness, to Casa Mia, Dubai’s pioneering Italian restaurant, each venue
reflects a passion for authenticity, craftsmanship, and memorable dining artistry.
A beacon for global meetings and events, the hotel features more than 44,000 sq. ft.
of versatile event spaces, comprising 24 impeccably designed venues outfitted with
modern audiovisual capabilities. Whether orchestrating a grand celebration for 1,750
guests, hosting an international exhibition, or curating an intimate executive
gathering, the hotel’s specialist events team and award-winning culinary experts bring
each vision to life with impeccable precision and creative flair.
From inspired dining to world-class event facilities, and from resort-style relaxation to
unmatched convenience, Le Méridien Dubai Hotel & Conference Centre stands as a
destination where cosmopolitan energy and cultivated luxury converge, inviting every
guest to unlock a stay that is truly memorable.
Rediscover Inspiration at
Le Méridien Dubai Hotel
& Conference Centre
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JULY 2026 | HOTELANDCATERING.COM
F&B FOCUS
H&C
Taste
Trust
The
of
Alexander Sysoev did not enter the world of restaurants through the romance of
cooking. In fact, he says, with honesty, that he cannot cook at all. His relationship with
dining began in a much simpler way. As soon as he started earning money, restau-
rants became the place he went because he needed somewhere to eat. What began
as a practical solution slowly became curiosity, then exploration, then something far
more lasting.
Over more than two decades, that curiosity grew into a deep fascination with the
restaurant industry, not only with what lands on the plate, but with everything that
surrounds it. The feeling of being welcomed. The emotion of a great room. The memory
attached to a particular dish. The theatre of service. The way a restaurant can hold a
celebration, a conversation, a love story, or an ordinary evening made extraordinary.
For Sysoev, restaurants are not simply businesses. They are places that create happi-
ness. That belief sits at the heart of ByChefs, the platform he founded to bring greater
transparency, trust and professional insight to restaurant recommendations. Built
around the opinions of chefs, ByChefs is designed to make insider knowledge avail-
able to a wider audience.
Its story begins, fittingly, in Dubai.
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HOTELANDCATERING.COM | JULY 2026
THE TASTE OF TRUST
“The emotion
of a great
room. The
memory
attached to a
particular dish.
The theatre of
service.
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JULY 2026 | HOTELANDCATERING.COM
F&B FOCUS
H&C
A life built around restaurants
Sysoev’s first connection with dining was practical, but it
did not stay that way for long. Unable to cook, he began
eating out regularly. At first, restaurants solved a basic
need. Over time, they opened a door.
He started exploring different cuisines, trying new
dishes and paying closer attention to the world behind
them. What began as necessity became a passion that has
now lasted for more than twenty years.
There was no single meal that changed everything for
him. No one restaurant, no dramatic dish, no sudden
moment of revelation. Instead, what stayed with him
was the emotion of dining. Each time he visited a great
restaurant, he noticed the same thing: people enjoy-
ing themselves, celebrating, connecting and creating
memories.
That is what made him see restaurants differently. Much
like hotels, he believes, restaurants are ultimately in the
business of creating happiness. They are places where
people go not only to eat, but to feel something. That
emotional power fascinated him, as did the possibility of
investing in restaurant projects, helping them grow and
making them better.
What makes a restaurant memorable
Sysoev dines in more restaurants in a year than many
people do in a decade, but for him, a memorable restau-
rant is never defined by food alone. It is about the entire
customer journey.
He pays attention to everything, from the ease of making
a reservation to the welcome at the door, the rhythm of
service and the way guests are treated when they leave.
The best restaurants, he says, make people feel less like
customers and more like guests in someone’s home.
What he values most is memory. A restaurant that re-
members a guest’s preferences, favourite dishes, portion
size or style of service creates something far more pow-
erful than a good meal. It creates recognition. It makes
the guest feel seen.
Those small details are what turn a restaurant from
somewhere to eat into somewhere to return to. They
build emotional connections, and for Sysoev, emotional
connection is what separates a good restaurant from a
truly memorable one.
Why ByChefs was needed
The restaurant world is full of guides, awards and rank-
ings. But Sysoev realised that whenever he travelled, he
found himself messaging chef friends instead of turning
to online guides.
ALEXANDER SYSOEV, Founder of ByChefs
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HOTELANDCATERING.COM | JULY 2026
THE TASTE OF TRUST
He would ask them where to eat, what had recently opened,
what they were excited about and which restaurants they
personally respected. Their recommendations, he says,
almost never disappointed him.
Often, the same restaurant would be mentioned by ten dif-
ferent chefs. When that happened, he knew it was some-
where he had to visit. Almost every time, those chef recom-
mendations proved more valuable than any formal ranking.
The original problem he wanted to solve was threefold.
First, he wanted complete transparency. People should
know who is voting and what each member of the jury actu-
ally recommends.
Second, he wanted the jury to have unquestionable cred-
ibility. The people offering their opinions should under-
stand food, hospitality and restaurants at the highest level
because they build successful restaurants themselves.
Third, he wanted to make insider knowledge available to
everyone. For years, he had benefited from direct recom-
mendations from chefs. He understood how valuable that
information was, particularly for travellers and curious lo-
cal diners. ByChefs was created to give more people access
to the same kind of insight.
Why chefs matter
For Sysoev, chefs are the right people to guide the conver-
sation because they dedicate their lives to understanding
food, hospitality and restaurants. They know how difficult
it is to build and maintain a great restaurant. They under-
stand consistency, pressure, creativity, discipline and the
thousands of details that ordinary diners may never see.
They also eat differently. Chefs spend their free time visit-
ing other restaurants. They are often the first to discover
new places, new concepts and new talent. In many cities,
they are among the most knowledgeable diners.
When ByChefs first began, there was very little resistance
to the idea. Most chefs understood it immediately. They
appreciated its simplicity and its transparency.
There were a few early lessons. Some chefs initially tried
to nominate restaurants in cities where they did not live.
Sysoev would ask a simple question: if you live in Dubai,
but want to rank a restaurant in London, how many years
have you lived in London? Were those regular experiences,
or occasional visits?
The point was important. However experienced a chef
may be, it is difficult to fully understand a city’s restaurant
scene from occasional trips or professional tours. To evalu-
ate a city properly, Sysoev believes, you need to be part of
its daily restaurant culture.
Of more than 450 chefs approached so far, only three
declined to participate. Some explained that they were
friends with many people in the industry and did not feel
comfortable singling anyone out. One asked for a fee to
submit recommendations, which ByChefs politely de-
clined. Participation, Sysoev believes, should come from a
genuine desire to contribute.
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JULY 2026 | HOTELANDCATERING.COM
F&B FOCUS
H&C
Thinking in dishes
One of the most interesting things chefs taught Sysoev is
that people often choose restaurants for specific dishes,
rather than restaurants as a whole.
It made him realise he had been doing the same thing for
years. He might not choose a restaurant because he wants
to visit that restaurant in general. He might choose it be-
cause he wants a particular pizza, a particular filet mignon,
or a particular appetiser that exists nowhere else in quite
the same way.
Chefs think in dishes. They remember dishes. They recom-
mend dishes. That perspective changed the way Sysoev
looks at restaurants and helped him better understand how
diners build emotional connections with specific items on
a menu.
A restaurant may be loved for its atmosphere, but a dish
can become personal. It can become the reason a person
returns, the thing they crave, the memory that stays with
them.
Trust in a crowded world
ByChefs is built around trust and peer recognition, two
things Sysoev believes matter deeply in an industry over-
flowing with opinions.
Trust matters because chefs put their own reputations
behind their recommendations. A chef is unlikely to
recommend a poor restaurant because every recommenda-
tion reflects their own understanding of quality. If their
recommendations consistently disappoint, their credibility
suffers too.
That is why chef-led rankings can look very different from
traditional rankings. They are often based less on popular-
ity and more on professional respect.
Peer recognition carries its own weight. Sysoev compares
it to asking painters to judge Olympic athletes. Winning
might still feel good, but the recognition that matters most
comes from people who truly understand the craft.
The same applies to restaurants. Professional chefs under-
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HOTELANDCATERING.COM | JULY 2026
THE TASTE OF TRUST
stand the complexity behind great dining. They know what
it takes to deliver quality night after night. Their opinions
come from lived experience, and that gives them a different
kind of authority.
Dubai as a gastronomic capital
Dubai is not simply one of the cities featured on ByChefs. It
is where ByChefs was born.
Sysoev genuinely believes Dubai has become one of the gas-
tronomic capitals of the world. For years, he has looked for
ways to highlight that internationally. His view is straight-
forward: if a city is a global gastronomic capital, it deserves
its own global ranking.
Dubai already has respected guides, awards and rankings,
but ByChefs brings something different. It creates a world-
wide community of chefs who evaluate and celebrate one
another.
In many ways, he sees that as a reflection of Dubai itself.
The city succeeds because it brings together talented peo-
ple from all over the world and gives them a place to
thrive. ByChefs follows a similar philosophy, connect-
ing people across cities, cultures and cuisines through
professional respect.
The cities creating new conversations
Looking at the global restaurant landscape today,
Sysoev finds Asia particularly exciting.
What fascinates him is the emergence of new culinary
styles that blend a chef’s heritage with the culture and
ingredients of the city where they work. In places such
as Shanghai and Hong Kong, he sees chefs creating
dishes that combine two, three, or even four culinary
traditions in a way that feels natural rather than
forced.
For him, it recalls Nikkei cuisine in Peru, which
emerged through the meeting of cultures and eventu-
ally became a cuisine of its own. He believes some-
thing similar is happening across parts of Asia today,
and also in Dubai.
“Dubai already has respected guides, awards and
rankings, but ByChefs brings something different.
It creates a worldwide community of chefs who evaluate
and celebrate one another.
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JULY 2026 | HOTELANDCATERING.COM
F&B FOCUS
H&C
These are not trends imposed from the outside. They are
living expressions of movement, migration, talent and
place. They show what happens when chefs bring their
histories with them, then allow those histories to meet the
ingredients, people and rhythms of a new city.
Why he returns
When deciding whether a restaurant is worth returning to,
Sysoev looks for three things: food, service and atmosphere.
The formula may sound simple, but it is not easy to achieve.
Outstanding food must be matched by genuinely thoughtful
service and an atmosphere that makes guests feel comfort-
able and welcome. When all three come together, he will
gladly return again and again.
For him, consistency matters. A restaurant may impress
once, but the ones that endure are those that can deliver
emotion, quality and warmth repeatedly.
Recommendations in the age of algorithms
In a world increasingly influenced by algorithms, influenc-
ers and social media, trust has become more complicated.
Sysoev believes there will always be two types of diners.
Some enjoy following trends, and he sees nothing wrong
with that. Influencers, he says, play an important role in
bringing attention and energy to the restaurant industry.
Others, however, eventually want to go deeper. They
become more curious, more knowledgeable and more
selective. At that point, they often start looking for recom-
mendations from the people who actually help create the
industry.
That is where chefs become important. Sysoev describes
them as the architects of modern gastronomy. Their per-
spective offers a different level of insight, one rooted not in
visibility, but in craft.
The future of ByChefs
The long-term vision for ByChefs is ambitious. Sysoev
wants to build the largest community of chefs in the world
and create meaningful connections between them.
If a chef from Hong Kong travels to Dubai, for example,
ByChefs wants to be able to introduce them to fellow
chefs they would genuinely like to meet. The platform also
plans to provide members of its community with access
to benefits related to travel, professional equipment and
lifestyle brands.
Sysoev believes chefs have become powerful ambassadors
for quality and craftsmanship, and that their influence will
only continue to grow.
ByChefs is also preparing to launch an AI-powered ap-
plication that will help food lovers discover restaurants
around the world based on personal preferences. Instead
of showing generic rankings, it will offer highly person-
alised recommendations across every city covered by the
platform.
“In a world
increasingly
influenced by
algorithms,
influencers and
social media, trust
has become more
complicated.
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HOTELANDCATERING.COM | JULY 2026
THE TASTE OF TRUST
Another major project is the development of a Chef’s Ta-
ble concept, which will host weekly guest-chef residencies
featuring members of the ByChefs community from different
cities around the world. Sysoev believes it has the potential to
become one of the most ambitious chef exchange programmes
in the industry.
The idea is not only to recommend restaurants, but to connect
the people behind them. To create movement between cities.
To give chefs new stages, new audiences and new communi-
ties.
The last meal
Asked where he would eat if he had one meal left anywhere in
the world, Sysoev chooses Taian Table in Shanghai.
For the past fifteen years, it has been one of the places most
closely connected to his relationship with his wife. It brings
together the three things he values most in hospitality: excep-
tional food, a warm atmosphere and flawless service.
And, of course, he would share that meal with her.
It is a fitting answer from someone who has built a platform
around taste, trust and the emotional power of restaurants.
For Sysoev, the best dining experiences are never only about
the food. They are about memory. They are about people. They
are about the places we return to because something in them
feels personal.
That, perhaps, is the real heart of ByChefs.
FACT BOX: ByChefs
Founder: Alexander Sysoev
ByChefs was founded by Alexander Sysoev, an
entrepreneur actively involved in developing inter-
national gastronomic tourism and supporting the
global hospitality industry. Beyond media and guide
projects, Sysoev is also engaged in educational and
cultural initiatives. In Dubai, he launched a scholar-
ship programme for outstanding students at Dubai
College of Tourism, supporting the next generation
of hospitality professionals and reinforcing the
city’s role as a global culinary hub.
Founded in: The United Arab Emirates
ByChefs was founded in the UAE, with Dubai posi-
tioned not only as its first city but as the starting
point for its global expansion. The platform’s goal
for this year is to launch in 50 of the world’s most
influential cities across Europe, Asia, the Middle East
and beyond.
What it is:
ByChefs is both a trusted guide for food-driven trav-
ellers and a growing global network for chefs. At its
core, the project is built on a simple idea: the most
reliable way to understand how a city eats is to ask
the chefs who live and cook there every day.
The process:
The concept is deliberately simple. Chefs recom-
mend the places they genuinely visit themselves,
whether for breakfast, dinner, street food, or drinks.
These four categories reflect how chefs actually
live, eat and move through their own cities, offering
a practical and realistic view of the dining land-
scape.
Each participating chef votes exclusively within
their own city, ranking venues from first to fifth or
first to tenth place, depending on the size of the city.
Rankings are then converted into points, creating
an aggregated city rating based purely on collective
chef opinion.
Transparency:
Transparency is central to ByChefs. Every partici-
pating chef has a public profile on the platform,
including a short biography and their recommenda-
tions across all categories.
Insider recommendations:
Beyond rankings, chefs also share favourite dishes
and specific menu recommendations, turning
ByChefs into an insider guide that answers a simple
but essential question: what should I order?
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JULY 2026 | HOTELANDCATERING.COM
POINT OF VIEW
H&C
H
otels have spent the past few years becoming
leaner. Covid forced operators to freeze recruit-
ment, merge departments, and rethink structures
that had grown heavy over time. Many discovered
they could maintain operations with fewer layers and lower
labour costs.
Since then, labour shortages, inflation, changing travel pat-
terns, and more recently the disruption caused by the US
attack on Iran have served as reminders that disruption is
becoming a recurring feature of the operating environment.
Flight cancellations, airspace closures, and uncertainty once
again forced managers to react at speed.
Moments like these expose an important reality. Resilience
is not created by senior leadership alone. It depends on
the people in the middle who absorb pressure, coordinate
teams, communicate with guests, and keep operations func-
tioning when conditions become unpredictable.
There comes a point where cutting layers
starts creating new problems.
One of the less discussed changes across the
industry has been the gradual disappearance
of middle management. Assistant managers,
supervisors, and junior department heads
have been consolidated, merged, or simply
not replaced. The immediate savings are easy
to measure. The long-term consequences are
harder to spot, at least until they begin affect-
ing service, culture, and staff retention.
Middle managers rarely attract attention
when things are working well. Guests do
not book a hotel because it has an excellent
housekeeping supervisor. Investors do not
ask about the strength of the assistant front
office manager. Yet these are often the people
translating strategy into daily reality.
They train new employees, coach struggling
team members, identify problems before they
escalate, resolve guest complaints, maintain
standards, communicate priorities, and help
future leaders develop. Much of the work they
do is invisible precisely because its purpose is
to prevent things from going wrong.
When these roles disappear, their respon-
sibilities do not disappear with them. They
move elsewhere.
Department heads inherit larger teams,
general managers spend more time firefight-
ing, and supervisors often find themselves
responsible for administration, operations,
training, scheduling, and guest recovery all at
once. Eventually, leadership becomes reactive rather than
proactive.
Those gaps eventually show up in places operators care
about most.
Training often suffers first. In busy operations, coaching
is rarely urgent, which means it is easily postponed. New
employees learn by observation rather than structured
development, standards become inconsistent, and experi-
enced staff spend more time covering operational gaps than
helping others improve.
Culture tends to suffer in quieter ways. Most employees un-
derstand culture through the people they work with rather
than through documents or presentations. Middle managers
play a critical role in this process. They are the people who
explain why standards matter and help teams navigate the
pressures that are part of hospitality.
HOSPITALITY’S FORGOTTEN LEADERS
BY MARTIN KUBLER, CHIEF SLOTH AT THE GLUTTONOUS SLOTH, HORECA CONSULTING WITH ATTITUDE
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HOTELANDCATERING.COM | JULY 2026
HOSPITALITY’S FORGOTTEN LEADERS
Without that layer, organisations can become strangely dis-
connected. Senior leaders remain responsible for strategy,
while frontline teams remain focused on execution. The
people who traditionally connected the two become over-
stretched or disappear entirely.
Another consequence is succession. For decades, hospitality
relied on relatively clear pathways, with supervisors becom-
ing assistant managers, assistant managers progressing into
department head roles, and department heads eventually
moving into executive positions. Those positions provided
opportunities to learn leadership gradually and under guid-
ance.
When intermediate roles disappear, future leaders have
fewer opportunities to develop. Businesses then find them-
selves searching externally for talent that they previously
grew internally.
Technology and automation will continue to improve ef-
ficiency, and rightly so. Administrative work can be stream-
lined. Processes can be standardised, but leading people is
harder to compress.
People still need coaching, teams still need support, service
failures still require judgment, and guests still expect empa-
thy. None of these things fit neatly into a spreadsheet.
This does not mean hotels should simply rebuild the
structures they had in 2019. The answer is not necessarily
more hierarchy. It may involve redefining spans of control,
investing more heavily in supervisors, or giving managers
enough space to lead instead of spending every day reacting
to operational pressures.
Hospitality is often judged by visible things. Design, tech-
nology, food, facilities, and service standards all matter. Yet
much of what guests experience is shaped by people they
never meet.
The supervisors who notice that a new employee needs
help, the assistant manager who resolves a problem before
it reaches social media, and the department head who keeps
standards from slipping during a difficult week rarely re-
ceive recognition when things are running smoothly. Their
absence, however, becomes painfully visible when they are
gone.
Perhaps the industry has spent so much time asking how
lean an organisation can become that it has stopped asking a
different question: Can an organisation become so lean that
it loses the very people who make it resilient?
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
The region’s nightlife industry came out in full force as Hotel &
Catering hosted The Big Nightlife Awards 2026, a celebration of
the venues, talent, teams and trailblazers keeping the scene alive
after dark.
Held on 11 June 2026 at Sofitel Dubai The Palm, the evening
brought together recognised names for a night of celebration,
connection and well-deserved recognition. The awards honoured
those setting the pace for nightlife across the region.
Thank you to everyone who joined us, supported the event
and brought the room to life. Your presence made the night
unforgettable.
And of course, congratulations to all the winners.
BIG NIGHTLIFE
WINNERS
The
A room full of the people, venues and ideas powering
the region’s nightlife industry.
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BEST LADIES’ NIGHT
BEST QUIZ NIGHT
IN HOUSE, CÉ LA VI DUBAI
QUIZ NIGHT, REFORM SOCIAL & GRILL
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
BEST PARTY BRUNCH
CLAY DUBAI
HIGHLY
COMMENDED
BIG BRUNCH, GARAGE,
W ABU DHABI – YAS
ISLAND
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40
JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BEST HAPPY HOUR
LEVEL 43 SKY LOUNGE
HIGHLY
COMMENDED
JOE’S BACKYARD
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
BEST SHOW
BEST SUNDOWNERS SPOT
DREAM DINNER SHOW
THE CULLINAN
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42
JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BEST FESTIVAL
BEST MIXED DRINKS BAR
CALVIN HARRIS, USHUAÏA DUBAI
HIDDEN BAR, ROSEWOOD ABU DHABI
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
BEST LIVE MUSIC VENUE
BEST SPORTS BAR
BELCANTO RESTAURANT, DUBAI OPERA
BELGIAN CAFÉ
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BEST HOPS BAR
BEST ROOFTOP VENUE
BRUNO’S BIERGARTEN
TT
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
BEST LUXURY OUTDOOR BAR
BEST TERRACE
BÂOLI DUBAI
MIMI MEI FAIR
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BEST RESTAURANT BAR
BAR DU PORT, DUBAI
HIGHLY
COMMENDED
CHAMAS
CHURRASCARIA & BAR
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
BEST LATE-NIGHT DINNER
BEST NEW NIGHTLIFE VENUE
AMAZÓNICO
LITT
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
SOMMELIER OF THE YEAR
MIXOLOGIST OF THE YEAR
SWAPNIL SABNIS, MIMI MEI FAIR
YASH DAVTALE, FLYING ELEPHANT
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
WAITER OF THE YEAR
JULIE GABUYO, COUQLEY FRENCH BRASSERIE
BEACH CLUB OF THE YEAR
SĀN BEACH
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BAR TEAM OF THE YEAR
RISTORANTE LOREN
HIGHLY
COMMENDED
FLYING ELEPHANT
BAR TEAM
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
PUB OF THE YEAR
MCG’S BY MCGETTIGAN’S AL BARSHA
NIGHTCLUB OF THE YEAR
AMOR, DUBAI
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JULY 2026 | HOTELANDCATERING.COM
COVER
H&C
BAR OF THE YEAR
NIGHTLIFE ENTREPRENEUR OF THE YEAR
1920
ELIE SABA, ADDMIND GROUP ( AWARD RECEIVED ON BEHALF OF ELIE SABA )
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HOTELANDCATERING.COM | JULY 2026
THE BIG NIGHTLIFE WINNERS
LEGENDARY NIGHTLIFE ICON AWARD
IRIS
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JULY 2026 | HOTELANDCATERING.COM
POINT OF VIEW
H&C
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55
HOTELANDCATERING.COM | JULY 2026
OUTDOOR HOSPITALITY
A Revenue Roadmap for
F
rom desert domes and beach-
front cabins to RV parks,
glamping sites and eco-lodges,
outdoor accommodations are
fundamentally different from tradition-
al hotels. Yet many operators still rely
on simplified revenue tools or legacy
systems built for standardised room
inventory. As a result, many are likely
pricing their inventory sub-optimally.
Full sites, missed revenue
At first glance, a luxury tent or eco-
lodge may seem similar to a hotel:
guests book stays, inventory is limited,
and pricing fluctuates. But the similari-
ties end there.
Outdoor hospitality operates in a far
more dynamic environment. Inventory
varies significantly across sites, demand
is heavily influenced by seasonality,
weather and local events. Guests book
experiences rather than just units, with
location and privacy often outweighing
price. Add short booking windows and
high price sensitivity, and the result is
a demand environment that behaves
nothing like an urban hotel.
This creates a level of pricing complex-
ity that simplistic, rules-based revenue
management systems (RMS) struggle to
manage effectively. Static pricing tiers
and rigid “if this, then this” logic cannot
fully account for how guests search,
compare and value outdoor experi-
ences.
The consequence is often hidden in
plain sight: properties achieve strong
occupancy while still leaving meaning-
ful revenue and profit unrealised.
Why “good enough” revenue man-
agement is no longer enough
Across the Middle East, outdoor hos-
pitality is evolving rapidly, driven by
domestic tourism initiatives, govern-
ment-backed infrastructure projects,
increased regional travel and growing
demand for experience-led stays.
This momentum is particularly vis-
ible in the UAE, where the glamping
market generated USD 36.9 million
in revenue in 2025 and is expected
to reach USD 52.1 million by 2033,
growing at a CAGR of 4.2%. In Saudi
Arabia, the market is projected to
grow from USD 36.3 million in 2025
to USD 103.0 million by 2034, at a
CAGR of 12.3%.
As supply expands, competition
intensifies, not just on occupancy,
but on value. In this environment,
the tolerance for revenue manage-
ment miscues narrows, and even
relatively small pricing decisions can
have an outsized impact on perfor-
mance. Under-pricing peak weekends,
discounting too aggressively during
shoulder periods, or treating dis-
similar unit types too similarly can
erode margins long before occupancy
signals a problem.
This is where simplified or manual
revenue approaches begin to break
down. Revenue strategies that may
work for a single site become increas-
ingly difficult to apply consistently
across larger portfolios, particularly
in owner-operated environments
where teams need systems that are
both sophisticated and easy to use.
BY IBRAHIM SABA, PRINCIPAL SALES DIRECTOR EMEA AT IDEAS
A REVENUE ROADMAP FOR OUTDOOR HOSPITALITY
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JULY 2026 | HOTELANDCATERING.COM
The shift to intelligent, adaptive revenue management
The difference between a full site and a profitable one in-
creasingly comes down to the quality and speed of pricing
decisions.
Advanced RMS platforms replace manual updates and
fixed rules with continuous optimisation. Rather than
reacting to demand after it happens, they analyse booking
pace, stay patterns, search behaviour and external demand
signals to make precise, real-time adjustments to pricing
and inventory.
That capability matters in outdoor hospitality, where
demand patterns are often less predictable and more frag-
mented than in traditional lodging. A local event, weather
change or holiday weekend can rapidly alter booking
behaviour across individual unit types and locations.
Consider a glamping resort with beachfront domes, inland
cabins and RV pitches. Demand for each accommodation
type may evolve differently depending on booking window,
guest profile, or shifts in booking behaviour that correlate
with weather patterns. An advanced RMS can identify
those signals early and price accordingly, helping opera-
tors capture higher-value bookings without relying on
blanket rate changes or excessive discounting.
The impact extends beyond room revenue alone. More
accurate forecasting helps operators make better staffing,
scheduling and inventory decisions, improving operational
efficiency while protecting margins during periods of
fluctuating demand. By leveraging
mathematical AI and predictive
algorithms, advanced RMS plat-
forms enable operators to move
from reactive pricing to proactive
revenue strategy.
From occupancy to profitability
For years, success in outdoor
hospitality has been measured
primarily by occupancy. But as
the sector matures, that metric
alone is no longer enough. High
occupancy can easily mask missed
revenue opportunities.
Operators that continue to rely
on static pricing and intuition
risk undervaluing high-demand
periods, over-discounting weaker
ones and missing opportunities
hidden within their own data.
Those adopting more advanced
revenue management approaches
are better positioned to price with
precision, respond to demand in
real time and make smarter commercial decisions across
their business.
Filling outdoor sites is no longer the challenge. Pricing
them profitably is.
POINT OF VIEW
H&C
Page 57
A REVENUE ROADMAP FOR OUTDOOR HOSPITALITY
“High
occupancy
does not
necessarily
mean optimal
revenue in
outdoor
hospitality.
Page 58
GM FOCUS
H&C
BEYOND
ROOMS
Rethinking Revenue
W
ith more than 25 years of hospitality leader-
ship experience across the Middle East, Fa-
bien Chesnais brings a deeply operational and com-
mercially focused perspective to his role as General
Manager of Yas Plaza Hotels. Overseeing a six-hotel
portfolio on Yas Island, Chesnais is responsible for
steering service standards, guest experience and
long-term performance in one of Abu Dhabi’s most
experience-driven destinations.
Having led major resort operations, pre-openings
and complex hospitality projects across the UAE,
Qatar, Jordan and Egypt, he understands the grow-
ing need for hotels to think beyond rooms alone.
In this Q&A, Chesnais discusses how hotel perfor-
mance is evolving, why F&B and experiences are
becoming central to growth, and how destination-
led properties are adapting to a more integrated
hospitality model.
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HOTELANDCATERING.COM | JULY 2026
RETHINKING REVENUE BEYOND ROOMS
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JULY 2026 | HOTELANDCATERING.COM
From occupancy to overall guest spend
Hotels today are moving beyond the traditional model
where success was measured primarily by occupancy and
ADR alone. The conversation has become much more
holistic, focusing instead on total guest value and the wider
contribution each guest makes across the property eco-
system. In practice, this means understanding how guests
engage not only with rooms, but also with dining, leisure,
wellness, entertainment, retail and curated experiences
throughout their stay. The question is no longer simply:
“How many rooms are occupied?” but rather: “How much
overall value and engagement are we creating per guest?”
This shift reflects a broader evolution in hospitality, where
hotels are focusing more strategically on diversification,
flexibility and creating value across the full guest experi-
ence. Hotels that build multiple touchpoints across dining,
leisure, events and experiences are better placed to drive
stronger guest engagement and long-term performance.
At destination-led properties such as Yas Plaza Hotels, this
approach is particularly important because guests are not
travelling purely for accommodation. They are travelling
for experiences, entertainment, dining, family activities
and lifestyle offerings. The hotel therefore becomes part of
a much larger guest journey, rather than just the place they
sleep.
Ultimately, the industry is evolving from a room-centric
model into a more integrated hospitality model, where
commercial success is driven by the total experience deliv-
ered across the stay.
The role of F&B on hotel performance
F&B and experiences are no longer considered second-
ary revenue streams. They have become central pillars of
hotel performance, brand positioning
and guest retention. A strong restaurant
concept, family offering, wellness ex-
perience or entertainment proposition
gives hotels the ability to attract demand
beyond traditional room bookings. In
many cases, guests are now choosing
hotels based on the overall lifestyle ex-
perience available on property, not only
the accommodation itself.
This is particularly important in mar-
kets such as the UAE, where guests have
access to a highly competitive hospi-
tality landscape and are increasingly
looking for memorable, experience-led
stays. Hotels therefore need to create
reasons for guests to engage with the
property throughout the day, whether
through dining experiences, beach clubs,
live entertainment, wellness offerings,
family programming or destination
partnerships.
GM FOCUS
H&C
FABIEN CHESNAIS,
General Manager of
Yas Plaza Hotels
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HOTELANDCATERING.COM | JULY 2026
F&B also plays a critical role in driving external footfall.
Restaurants and lounges are increasingly catering not only
to in-house guests, but also to residents, local communi-
ties and visitors looking for quality social experiences.
This helps hotels diversify their audience and create more
stable, year-round demand patterns.
Beyond revenue, experiences also strengthen emotional
connection with guests. They create moments that encour-
age repeat visitation, longer stays and stronger word-of-
mouth engagement. In many ways, experiences are now
one of the strongest differentiators a hotel can offer in an
increasingly saturated market.
External demand becoming just as important as in-house
guests
External demand has become a critical part of the mod-
ern hotel business model because hotels can no longer
rely solely on staying guests to support ancillary revenue
performance. Residents, local communities, corporate
groups, day visitors and destination guests now represent
a significant and growing part of the customer mix. This
is especially relevant in the UAE, where hotels operate
within highly active tourism, entertainment and lifestyle
ecosystems.
At Yas Island, for example, guests may visit a hotel res-
taurant, attend an event, use leisure facilities or meet
socially without necessarily staying overnight. This creates
valuable opportunities for hotels to generate revenue and
brand engagement beyond occupancy alone. The impor-
tance of external demand becomes even more visible dur-
ing periods of regional disruption or shifts in international
travel patterns. Domestic and regional audiences often
become essential in maintaining business continuity while
wider travel confidence stabilises.
This evolution is also changing how hotels position them-
selves commercially. Properties are increasingly being
marketed not only as accommodation providers, but as
lifestyle and social destinations that serve both travellers
and local audiences alike. In many ways, the strongest-per-
forming hotels today are those that successfully integrate
themselves into the everyday lifestyle habits of the commu-
nities around them.
Moving forward
This shift requires hotels to operate less like standalone
accommodation assets and more like fully integrated
hospitality destinations. Traditionally, many departments
operated in relatively separate silos, with rooms revenue
often leading commercial decision-making. Today, however,
there is far greater interdependence between commercial
strategy, F&B, marketing, events, guest experience, partner-
ships and operations.
Revenue management is also evolving beyond rooms
performance alone. Hotels are increasingly analysing total
revenue contribution across multiple guest touchpoints,
which requires closer collaboration between departments
and a more unified operational strategy.
At the same time, agility has become increasingly impor-
tant. Hotels need to adapt quickly to changing market con-
ditions, guest behaviours and demand patterns. This means
building more diversified business models that are not
dependent on a single source of demand. We are also seeing
greater emphasis placed on destination partnerships, local
engagement and experience-led programming, as hotels
work to create stronger year-round relevance.
Ultimately, the industry’s direction continues to highlight
the importance of diversification, adaptability and long-
term value creation. The hotels that will perform strongest
over time are those capable of creating value beyond the
room itself, through dining, experiences, community
engagement and a stronger overall sense of destination. The
role of the hotel is evolving. It is no longer simply a place to
stay, but a platform for experiences, connection and
lifestyle-driven hospitality.
RETHINKING REVENUE BEYOND ROOMS
Page 62
F&B FOCUS
H&C
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HOTELANDCATERING.COM | JULY 2026
A GEORGIAN TABLE
A Georgian
Table
What was the idea behind opening
Qartuli in Dubai?
Nino: Honestly, we missed home, Geor-
gia.
Not just the food, but the feeling of a
Georgian table. The warmth, the chaos,
the long dinners, the music, the storytell-
ing. Dubai has incredible restaurants,
but we felt there was space for something
deeply emotional and personal.
Qartuli was never meant to feel like a
“concept restaurant”. We wanted it to
feel like being invited into an old Geor-
gian family home somewhere in Tbilisi.
Vintage plates, wine, music, conversa-
tions that last too long… that was always
the vision.
How would you describe Georgian cuisine?
Mariam: Georgian cuisine is comfort with
personality.
It is rich, soulful, generous, and made for
sharing. There is a lot of depth in the fla-
vours because Georgia sits between Europe
and Asia, so you feel influences from every-
where, but it still feels completely unique.
Also, Georgians don’t believe in small
portions or quiet dinners. Everything is
emotional. Even the food.
What is your current revenue?
Nino: Let’s just say… enough to keep us
awake and fully booked for our live music
nights.
Qartuli brings the warmth, generosity and emotion
of Georgian hospitality to Dubai
63
HOTELANDCATERING.COM | JULY 2026
NINO CHANTLADZE and MARIAM SHEVARDNADZE, Co-founders, Qartuli
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JULY 2026 | HOTELANDCATERING.COM
F&B FOCUS
H&C
Hospitality is a crazy business. Some months feel like a
movie, while others humble you very quickly. But we’re
proud that Qartuli has grown organically through com-
munity, returning guests, and word of mouth. For us, that’s
more meaningful than numbers.
What has helped you keep the team together over the
past few months?
Mariam: We try to create a family atmosphere internally
too, not only for guests.
Restaurants are intense environments, especially in Dubai,
so people stay when they feel respected, heard, and emo-
tionally connected to what they are building.
How do you build loyalty in such a competitive market?
Nino: We don’t really chase trends.
I think people come back when a place makes them feel
something. We remember names, birthdays, favourite
tables, and favourite wines. Some guests come three times
a week just because it feels familiar to them now.
Dubai has endless options, so loyalty today is emotional,
not transactional.
What does hospitality mean to you?
Mariam: Hospitality is making people feel less alone for a
few hours.
Of course, food matters, service matters, and design mat-
ters, but people remember how a place made them feel.
That’s real hospitality.
Do you feel at an advantage or disadvantage being
female owners?
Nino: Both, honestly.
Sometimes people underestimate women in hospital-
ity and business, especially in leadership positions. But
maybe that became our advantage too. We built Qartuli
with intuition, emotion, attention to detail, and resilience,
and those things are powerful in this industry.
Also, women notice everything.
What does it take to keep a restaurant open in Dubai?
Mariam: Patience. Stamina. Insanity.
Dubai moves very fast, and the standards are extremely
high. You have to constantly evolve while staying consist-
ent at the same time, which is almost impossible.
It’s definitely not just about good food anymore. Today,
restaurants need personality, energy, storytelling, and
atmosphere. People want an experience.
What’s your summer strategy?
Nino: Summer in Dubai is all about adapting without los-
ing energy.
We focus more on experiences, live music, loyal guests,
collaborations, and creating reasons for people to leave
the house despite the heat. We also use summer creative-
ly. It’s actually a great time to experiment, reset, and
prepare for the season ahead.
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HOTELANDCATERING.COM | JULY 2026
A GEORGIAN TABLE
“Not just the
food, but the
feeling of a
Georgian
table. The
warmth, the
chaos, the
long dinners,
the music, the
storytelling.
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HOTELANDCATERING.COM | JULY 2026
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JULY 2026 | HOTELANDCATERING.COM
W
alk into a UAE mall restaurant in July, and you'd be
forgiven for thinking it was a slow month.
Fewer families in the corridors, shorter queues at the host
stand, that familiar sense that the city has exhaled for sum-
mer. But look at the delivery numbers running through
our network at the same time, and you see something quite
different.
Summer in the UAE has always been framed as a slowdown.
Residents leave, tourists thin out, operators brace. The shift
was already visible in our early 2026 numbers, where deliv-
ery grew while dine-in contracted. Early-summer data show
this trend accelerating, and the picture is more nuanced
than that narrative suggests.
Where demand is really going
Delivery orders are holding up and, in some restaurant
formats, growing, while dine-in tells a very different story
depending on where you are and what you serve.
The UAE’s Summer
DINING SHIFT
BY ALEXANDER PONOMAREV, CEO OF SYRVE MENA, A LEADING MIDDLE EASTERN RESTAURANT TECH PROVIDER
TRENDS
H&C
What Operators Are Getting Wrong
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HOTELANDCATERING.COM | JULY 2026
Operators who understand this distinction are navigating
the season well. Those who planned for a uniform drop are
finding themselves either overstaffed in the wrong places or
under-resourced in the right ones.
Neighbourhood restaurants and delivery-first kitchens are
outperforming destination dining this summer. The logic
isn't complicated: residents who stay in the UAE are eating
closer to home, ordering more frequently, and spending
deliberately rather than celebratorily. The long, hot evening
that once drove families to a mall food court now drives
them to their sofa and their phone.
Mall anchors and hotel outlets, meanwhile, are seeing
steeper dips than many anticipated. Regional tensions have
thinned tourist arrivals well beyond seasonal patterns,
making operators rely on past summers' playbooks even
more exposed. The residents who remain don't behave like
the tourists who replace them. They want convenience,
familiarity, and speed.
THE UAE’S SUMMER DINING SHIFT
“Summer in the UAE has always been framed as a slowdown. Residents
leave, tourists thin out, operators brace. The shift was already [...] where delivery
grew while dine-in contracted.
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JULY 2026 | HOTELANDCATERING.COM
The forecasting gap
What separates operators who manage this well from those
who don't is rarely the concept, the menu, or even the
location. It's whether they can see what's happening in real
time.
The UAE's summer shift is predictable in its broad shape
but highly variable in its specifics. Which delivery zones are
most active at 9 pm on a Tuesday in July? Which menu cat-
egories are holding ticket size while others erode? Which
kitchen is three weeks away from an inventory problem
because its demand curve changed and nobody noticed?
You can't answer those questions with last year's numbers.
Operators relying on seasonal intuition, adjusting staffing
and procurement based on what summer looked like in
2025, are working with a map that no longer matches the
terrain.
A more demanding summer guest
Residents who stay in the UAE through summer are, on the
whole, more digitally native, more habituated to delivery
platforms, and more discerning than average annual foot-
fall might suggest. They've used the apps long enough to
have preferences, loyalty patterns, and expectations about
speed and consistency.
This is not a forgiving audience for operational slippage. A
late delivery, an inconsistent dish, a menu that hasn't been
touched since March: these will cost repeat visits in a way a
one-time tourist visit never would.
Summer is as much a quality test as a volume test
Every year, the UAE's F&B sector treats summer as some-
thing to survive. The data suggests it should be treated as
something to read.
The operators who come out of this summer in the strong-
est position won't necessarily be the ones running the
most aggressive promotions or the widest delivery radius.
They'll be the ones who knew, week by week, where their
demand was coming from and what that meant for their
kitchen, their stock, and their team.
Summer 2026 is a test of visibility rather than resilience.
TECH & INNOVATION
H&C
Page 71
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