Hotel & Catering, June 2019
Page 1
All the latest from the Middle East hospitality industry
June 2019
P38 - Solutions Leisure adds a new concept to dubai’s f&b scene with district
Cenk Unverdi, the new regional general manager for Rixos Hotels UAE, is
keen to continue his progress and cement the four properties under his
command as the go-to venues for luxury leisure travellers
Full steam ahead
Chef Focus
Derek Flynn of the
McGettigan’s group is under
the spotlight this month
We talk to Harmeek
Singh about visit St.
Petersburg’s new
office in dubai
Russian
Culture trip
Page 2
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Page 3
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June 2019
www.host.fieramilano.it/en
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Hotel & Catering NEWS ME
5
Contents
Features
On the web
Keep up to date with
all the latest news,
features and much
more on our website.
www.hotelnewsme.com
June 2019 // Issue #012
News
Opinion
New openings
Hotel Focus
10
20
26
34
News
Accor marks MENA growth plans;
Jaz in the City confirmed for Dubai;
Jeddah to get 4,000 more rooms
COVER STORY
Cenk Unverdi, the regional general
manager for Rixos Hotels UAE
hotel focuS
Gearing up for the Waldorf Astoria
Dubai International Financial Centre
f&b focus
Solutions Leisure introduces Dubai
to its latest concept:District
CHEF FOCUS
McGettigan’s Derek Flynn is upbeat
about the brand’s future
10 //
28 //
34 //
38 //
42 //
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Hotel & Catering NEWS ME
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6
52
46
event review
What happened at Arabian
Travel Market 2019
tourism focus
St. Petersburg ramps up
initiatives in the Middle East
supplier focus
Find out more about two
suppliers in this region:
Bord Bia, and MonViso
signing off
Hitchki is keen to bring a
touch of nostalgia to guests
46 //
52 //
56 //
58 //
Contents
June 2019 // Issue #012
On the web
Keep up to date with
all the latest news,
features and much
more on our website.
www.hotelnewsme.com
Page 7
What's cooking?
June 2019
• NEW YORK
Tastefully Italian
ENHANCE
MOMENTS
SANPELLEGRINO.COM
Distributed by HORECA Trade LLC | T: 04 805 2000 | E: marketing@horecatrade.ae | W: horecatrade.ae
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8
June 2019
Welcome letter
s someone who has
worked in the hospital-
ity industry during my
career, it gives me great
joy to pen the editor’s
note for the June 2019 issue of Hotel
& Catering News Middle East.
The hospitality and food & bever-
age industry is steadily growing. Ac-
cording to STR data from April 2019,
there are currently 424 hotel projects
accounting for 125,052 rooms in
construction in the Middle East. The
Middle East total represented a 9.3%
year-over-year increase in the number
of rooms in the final phase of the
development pipeline. The UAE leads
the pack with 56,701 rooms under
construction (representing 33.6%
of the country’s existing supply),
followed by Saudi Arabia (42,571
rooms, 42.9% of existing supply).
When it comes to food & bever-
age, while it is difficult to get a hold
of concrete data, we do know from
a 2018 report by MENA Research
Partners, that the GCC’s food and
beverage sector is expected to grow
7.1% annually to reach $196 billion
by 2021, up from $130 billion. And
if we zoom in on Dubai, according
to a report issued by the Business
Registration & Licensing (BRL) sec-
tor in the Department of Economic
Development (DED), Dubai, the total
number of operational restaurants
and cafés in Dubai reached 11,813 at
the end of 2018, an increase of 9.7%
from the previous year.
So just going by all the data, it’s
clear that there is still an appetite for
continued investment in this industry
in the Middle East – and parallel to
that growth is the rise in demand for
great talent. There’s also the entry
of new brands in the market – from
both a hotel and F&B perspective –
and it just remains to be seen which
of these make their mark known in
the region.
To acknowledge the steady growth
in these sectors, in this issue we
shine the spotlight equally over ho-
tels and restaurants. You might have
also noticed the return of a few sec-
tions, such as the latest appointments
in this market, and our highlights of
new hotel and restaurant openings
– of which there are plenty. Beyond
that, there are a few changes you will
notice with the magazine in this issue
and the next – which will also feature
a new face on this page. With all of
this, we hope to usher in the next era
along with you, our loyal readers.
Regards,
Wissam
A note from
the CEO
W i s s a m y o u n a n e
@wissamyounane
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Contributing Editor
Devina Divecha
Contributors
Marouane Al Mandri
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Farook Al Saliq
PO Box 502511 Dubai, United Arab Emirates
P +971 4 4200 506 | F +971 4 4200 196
For all commercial enquiries related to
Catering News ME contact
samer@bncpublishing.net T +971 55 776 4670
All rights reserved © 2014.
Opinions expressed are solely those of the
contributors.
Catering News ME and all subsidiary
publications in the MENA region are officially
licensed exclusively to BNC Publishing in the
MENA region by Catering News ME.
No part of this magazine may be reproduced
or transmitted in any form or by any means
without written permission of the publisher.
Printed by UPP
Page 9
What's cooking?
June 2019
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Page 10
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News
June 2019
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
French hospitality company
Accor witnessed an historic
year in 2018, with a record
number of hotel openings and
signings and the acquisition
of 14 new brands.
In the Middle East and Af-
rica (MEA), one of Accor’s
fastest-growing markets for
development, the acquisitions
have bolstered its portfolio to
more than 260 properties with
60,000-plus rooms across 36
countries region wide (as of
April 8, 2019). They have also
provided a springboard for ac-
celerated growth, with more
than 20 projects opening in
2019 alone.
“2018 was an outstand-
ing year for Accor with brand
acquisitions and new hotel
signings
consolidating
our
leadership position in the
Middle East and Africa and
providing travellers with an
unparalleled choice of inno-
vative world-class hospitality
concepts,” said CEO, MEA,
Mark Willis.
The MEA accounts for 40%
of the group’s residential
pipeline of 60-plus projects,
with Accor offering 16 brands
within its residential portfo-
lio spanning the midscale to
luxury segments.
The group also operates the
largest portfolio of extended-
Expansion
Accor accelerates growth plans in
the Middle East and Africa region
stay properties outside of
the US, boasting a network
of almost 300 properties and
60 more under development.
In 2018, the group witnessed
100% development growth in
the MEA as global demand for
this type of product gained
momentum. As a result, it is
on track to more than triple
its portfolio from 10 to 30-
plus stand-alone and co-lo-
cated extended-stay projects
by 2022.
Pipeline projects include Sofi-
tel Wafi in Dubai, featuring 97
serviced residences (opening in
2020), as well as Fairmont Resi-
dences Royal Palm Marrakech
with 39 private villas, due to
launch later this year. Repre-
senting the first residences con-
cept of its kind in the Moroc-
can city, the villas will be fully
serviced by the Fairmont Royal
Palm Marrakech hotel, which
opened in 2017.
Accor is also championing
a hospitality concept that is
new to the Middle East mar-
ket – all-inclusive, all-exclu-
sive and fully-integrated en-
tertainment resorts operated
by Rixos. The October 2018
opening of Rixos Saadiyat Is-
land in Abu Dhabi proved to
be a success. Accor is now in
advanced discussions to man-
age several more all-inclusive
entertainment resorts oper-
ated by Rixos in major Gulf
markets, as well as Egypt.
Accor’s lifestyle brands in-
clude Jo&Joe, Mama Shelter,
partnerships
with
25Hours
and sbe Entertainment and
midscale brand, Tribe; these
have identified the UAE, Saudi
Arabia, Bahrain and Oman as
target growth markets. Its re-
gional expansion campaign for
these brands is gaining mo-
mentum with the first Mama
Shelter, 25Hours and SLS
properties all on track to make
their Middle East debut in
2020 with launches in Dubai.
Page 11
Hotel & Catering NEWS ME
11
News
June 2019
wellness
New launch
The Retreat Palm Dubai MGal-
lery is offering a free genetic
test to decode one’s DNA when
guests book a stay or a Saturday
detox brunch. The test is 100%
confidential and painless, and
wellness experts at the prop-
erty will provide personalised
recommendations for healthy
living including guidance on
products and therapies through
to nutrition and culinary ex-
perience, based on the guest’s
DNA results.
In partnership with a global
genomics company, guests can
choose from four test areas
including weight loss man-
The fourth hotel to operate un-
der the Jaz in the City lifestyle
brand will open in the United
Arab Emirates in 2022, after
establishing locations in Am-
sterdam, Stuttgart and Vienna.
“Jaz in the City really comes
into its own in places where
a unique local cultural scene
meets an international au-
dience seeking a particular
lifestyle and an inimitable ex-
perience,” said Deutsche Hos-
pitality CEO Thomas Willms.
“We have found just such a
venue in the historic centre
of Dubai in the United Arab
Emirates. The Jaz in the City
Dubai will be a lifestyle oasis
for locals and travellers alike.”
Music lovers from all over
Free genetic test for guests at The
Retreat Palm Dubai MGallery
Jaz in the City property confirmed
for Dubai launch in 2022
agement, micronutrient man-
agement,
food
intolerance
lactose & gluten, and skin
care and anti-ageing manage-
ment. Guests can redeem a
free genetic test voucher re-
the world will very much feel
at home in the 253-room ho-
tel. Live acts, a record studio
and a large range of F&B op-
tions including a soul food
restaurant will be on offer. As
well as a pool, a gym and three
ceived upon arrival, and tak-
ing a painless saliva sample at
The Retreat’s Rayya Wellness
Centre. A report summary of
the results will be provided in
no longer than 48 hours.
multifunctional
conference
rooms, there will be a top-end
roof top bar. When it comes
to the rooms, 234 of the 253
rooms will be In Tune rooms
(Standard). There will be 13
Bass Rooms (Junior Suites)
The Retreat Palm Dubai
general manager Samir Arora
said in a statement: “We are
thrilled to be able to provide
our guests with this once in
a lifetime opportunity. Offer-
ing free genetic testing is a
continuation of our efforts to
provide guests at The Retreat
with the best in personalised
wellbeing solutions for healthy
living. Allowing us to enhance
each guest’s stay by providing
more tailored guidance into
how small lifestyle changes
can be made to live well ac-
cording to each individual’s
genetic code.”
and six Offbeat Rooms (one-
bedroom suites).
The hotel is being devel-
oped in Deira, and being re-
alised in conjunction with the
Investment
Corporation
of
Dubai (ICD).
Page 12
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16
Tech savvy business travellers
in the United Arab Emirates
now want agent advice, digital
solutions and hybrid support
delivered
throughout
their
travel experience, according to
Travelport’s Digital Business
Traveller Research 2019.
In the planning and book-
ing phase, the study high-
lighted two-fifths (40%) of
business travellers in the UAE
feel recommendations from
travel agents carry the great-
est influence over their travel
choices. However, two-thirds
have both used voice search
to investigate flight times, ho-
tel options and local activities
(64%), and researched and
booked business trips entirely
on their smartphone (61%).
Additionally, 62% of business
travellers in the UAE now also
want hybrid support delivered
Intelak, the industry-focused
incubator programme for the
aviation, travel and tourism
sectors, hosted a demo day
and iftar, during which the
four winning start-ups from
Cohort 5 showcased their
business ideas.
The four winning startups
in Cohort 5 – Avendi, Bon-
flite, Cargonow, and Hotel
Data Cloud – were selected
from 16 teams competing for
a place in the fifth edition of
the Intelak programme. At the
demo day and iftar event, each
entity presented their pitch to
potential investors as they
looked to scale up and further
develop their ideas.
Avendi is a chatbot that
shares
quality
suggestions
technology
start-ups
Digital solutions
and hybrid support
important to
business travellers
in the UAE
Travel solutions
showcased by
start-ups at Intelak
Incubator’s demo day
through Live Chat functions
on smartphone apps.
The research was carried out
by Toluna Research, on behalf
of Travelport, and based on re-
sponses from 8,100 business
travellers across 25 countries.
The study also revealed that in
the transit phase, 39% of busi-
ness travellers in the UAE find
it ‘very painful’ when they are
unable to access their booking
information on all of their de-
vices and 83% are open to pro-
viding biometric data if it can
reduce waiting times.
Once they have reached their
destination, two-thirds of busi-
ness travellers in the UAE now
prefer concierge services deliv-
ered through their smartphone
(63%), rather than face-to-
face, and more than half prefer
a digital room key to unlock
their hotel room door (56%).
with travellers to Dubai in
less than 10 minutes via li-
censed tour guides, while
Bonflite offers an “Amazon of
the Sky” solution for air trav-
ellers to purchase and collect
duty free items in a hassle-
free environment at any point
throughout their travel itiner-
ary. Cargonow aims to solve
the problem of manual and te-
dious booking processes, out-
dated prices or lack of visibil-
ity within the delivery process
of
logistics
transportation.
Finally, Hotel Data Cloud
helps hotels win back control
of the descriptive content of
their listings by establishing
a globally consistent standard
with automated distribution
to all channels.
News
June 2019
On the web
Keep up to date with
all the latest news,
features and much
more on our website.
www.hotelnewsme.com
Page 17
Hotel & Catering NEWS ME
17
pipeline
The hospitality market in Jed-
dah will receive more than
4,000 new hotel rooms in the
coming three years, increasing
the current inventory by 35%,
according to the latest real es-
tate report by KPMG Al Fozan
& Partners.
Jeddah’s hospitality market
showed an upward trend in key
performance indicators (KPIs)
in 2018, driven by a surge in
tourist numbers and limited
supply during the year following
a dwindling performance during
2016–17.
KPMG report expects the
market to remain subdued in
the short-term owing to the
bulk of supply due to deliver
in 2019. However, the market
is expected to witness a steady
performance in the long-term,
backed by the government’s
Jeddah to get 4,000 new hotel
rooms by 2023: KPMG
initiatives to support the devel-
opment of culture, leisure and
entertainment projects in Jed-
dah. Furthermore, the growing
number of pilgrims will have a
positive impact on the hospital-
ity market of Jeddah.
“Despite
the
forthcoming
supply putting a downward
pressure on the performance in
the short term, we believe that
the demand for hospitality units
in Jeddah is likely to remain ro-
bust due to which the market
is expected to recover in the
medium- to long-term, backed
by the government’s initiatives
to support the development of
culture, leisure and entertain-
ment projects,” commented Fi-
ras Hassan, head of real estate
at KPMG Al Fozan and Partners.
The KPMG report foresees a
diminishing trend in occupancy
rates and average daily rates
(ADRs) in the upscale market
segment, primarily due to in-
creased competition.
“Lack of three-star hotels in
Jeddah, offers a solid invest-
ment option for potential inves-
tors. As the number of business
travellers grows in the King-
dom, budget constraints from
companies are fuelling demand
for three-star hotels. Further,
the demand stems from tour-
ists who cannot afford to stay
in expensive four- and five-star
hotels and choose to stay in
unbranded hotels or service
apartments due to lack of qual-
ity offering in this asset class,”
Hassan said.
Meanwhile, Riyadh will see
supply of 2,500 new hotel rooms
in 2019, bringing the total num-
ber to 16,000 rooms. The future
supply in the Saudi capital is ex-
pected to rise by 52% in the next
five years. In 2018, 1,700 keys
entered the market in the three-,
four- and five-star categories.
Despite occupancy rates im-
proving by 6% to 53% in 2018,
ADR and revenue per available
room (RevPAR) fell by 10% and
8%, respectively.
Despite a broad range of in-
vestment opportunities offered
in the leisure and entertainment
sector, recovery of the real es-
tate market in Riyadh is expect-
ed to be led by the hospitality
and leisure sectors.
“We expect limited improve-
ment in performance in 2019
compared to last year, as supply
continues to increase, occupancy
levels and ADR decline moder-
ate and heavy reliance on busi-
ness travellers,” stated Hassan.
News
June 2019
Page 18
Hotel & Catering NEWS ME
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18
News
June 2019
Hotelbeds has launched ‘Star
Collection Online’, a micro-
site that enhances the vis-
ibility of the hotel partners of
Hotelbeds.
Operating in both the Ho-
telbeds
wholesale
channel
and the Bedsonline retail
platform, hotels featured in
the ‘Star Collection Online’
microsite will maximise their
distribution by appearing at
the top of search results on
Hotelbeds’ booking platform.
Hotel partners affiliated
Corinthia has revealed that
its first hotel in the Middle
East will launch in 2020:
the Corinthia Meydan Beach
Dubai, which will be located
on the JBR beachfront.
Working
in
partnership
with Meydan Group, Corin-
thia Meydan Beach is a 55-sto-
rey hotel offering 360 rooms
and suites. This beachfront
property will also feature cas-
cading infinity pools and the
region’s first ESPALife Spa.
STR’s April 2019 pipeline
data showed 424 hotel proj-
ects accounting for 125,052
rooms in construction in the
Middle East.
otas
New opening
Construction
Hotelbeds launches ‘Star Collection Online’
to boost bookings for hotel partners
Corinthia pencils in 2020 opening for its
first Middle East hotel
Data shows Middle East hotel
construction on the up
in the ‘Star Collection On-
line’ will benefit from in-
sights to maximise their
distribution
by
receiving
custom-made training ses-
sions on Hotelbeds’ hotel
extranet, MaxiRoom, and
will have access to business
intelligence reporting tools.
Featured hotels will also re-
ceive special discounts on Star
Collection upgraded printed
brochures, which have been
recently re-designed to show-
case the Hotelbeds global
portfolio.
Some properties in Dubai
which are featured on the
microsite include the likes of
Atlantis The Palm, a number
of Address-branded proper-
ties, Jebel Ali Beach Resort
and more.
The Middle East total rep-
resented a 9.3% year-over-
year increase in the number
of rooms in the final phase of
the development pipeline. The
Middle East reported an addi-
tional 30,203 rooms in the fi-
nal planning stage and 45,991
rooms in planning.
United Arab Emirates led
with 56,701 rooms, which rep-
resented 33.6% of the coun-
try’s existing supply, followed
by Saudi Arabia (42,571 rooms,
42.9% of existing supply).
Page 19
Hotel & Catering NEWS ME
19
Emaar Hospitality Group has
launched a fully-integrated mo-
bile app that covers all the hotel,
hospitality and leisure experi-
ences under the group.
With the single app, users will
have access to an extensive range
of services including booking of
hotels, restaurants, spas, golf
and entertainment attractions
Technology
Emaar Hospitality Group launches single-
point mobile app
Expansion
Radisson Hotel Group is set
to open another 50 hotels and
more than 13,000 rooms across
the Middle East and North Af-
rica (MENA), thereby doubling
its portfolio in the next five
years. This will reflect a con-
tinued focus on the UAE and
Saudi Arabia, as well as expan-
sion in Egypt and Morocco.
The growth will include the
introduction of new brands and
will bring its total portfolio to
over 100 hotels and 24,000
rooms in operation across the
MENA region.
Tim Cordon, area senior vice
president Middle East and Af-
rica, said in a statement: “We
are committed to developing
our brand presence across the
region with an active pipeline
of hotels that extends across
our entire brand portfolio. In
the last 24 months we have
opened over 30 hotels across
MEA which has been especially
pleasing as we see our strong
pipeline
materialising.
This
year we have some very excit-
ing hotel openings coming up,
Radisson Hotel Group to double its MENA
portfolio in the next five years
in particular the brand debut of
Radisson RED in the region, a
new Radisson Blu next to the
Dubai canal, our first resort in
Ras Al Khaimah and our first
Radisson Blu in Casablanca.
Saudi Arabia remains integral
to the success of our regional
expansion and we were de-
lighted to announce the recent
opening of Radisson Blu in Ri-
yadh’s Diplomatic Quarter.”
He continued: “Our recent
development activity in the
region has spanned the spec-
trum of hotel products includ-
ing conversion and re-brand-
ing opportunities, as well as
city and resort hotels, serviced
apartments and our lifestyle
offering with the region’s first
Radisson RED opening this
year in Dubai’s Silicon Oasis
development.
“Saudi Arabia continues to
offer development opportuni-
ties in the holy cities of Makkah
and Madinah and we see poten-
tial for further development
across the Kingdom as it works
towards Vision 2030. The re-
bounding Egyptian economy
has given way for our portfolio
signing of six additional hotels
this year; while Morocco’s ro-
bust economy backed by the
King’s vision will continue to
attract investment and provide
expansion opportunities.”
News
June 2019
using their mobile devices. The
new app replaces all the earlier
apps that were launched for the
individual hotel brands and lei-
sure attractions under Emaar
Hospitality Group.
The new Emaar Hospital-
ity Mobile App is available for
download both on App Store
and Google Play.
Emaar
Hospitality
Group
chief operating officer Chris
Newman said in a statement:
“The launch of the new Emaar
Hospitality Mobile App high-
lights our digital transfor-
mation focus to enhance the
convenience of our guests. Re-
placing all the other apps that
we had launched years ago, the
app further simplifies the user
experience and serves as a sin-
gle point source of information
and to access various services.
Guests from anywhere in the
world can make informed deci-
sions and plan every detail of
the lifestyle choices they cher-
ish across our hotels and lei-
sure attractions.”
Page 20
Hotel & Catering NEWS ME
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20
Opinion
June 2019
A monthly column by Martin Kubler, CEO, chief cook, and bottle washer of sps:affinity -
Strategic Partnership Solutions.
A rant on demand
It’s the last week of Ramadan and I’m idly
surfing Booking.com looking at hotel rates in
Dubai for the end of June for a mid-week stay.
Things aren’t looking pretty and that’s
after applying as many choice-limiting filters
as I could think of: Limit to hotels only, only
top-rated hotels, only near a metro station.
My choice right now: 103 properties that fit all
the criteria all offering rooms on a Wednesday
night in June for less than AED 200. I hate
choice! Let’s filter more and include breakfast:
34 properties that meet all the criteria AND
include breakfast for under AED 200. Still
more than one page of results. Let’s filter out
Deira; 11 properties along Sheikh Zayed Road
for less than AED 200 with breakfast!
I do like a bit of luxury, so let’s filter
out properties rated two and three stars:
Six hotels, all rated four stars for under
AED 200 with breakfast!
If I’d wanted to splurge and wouldn’t
mind spending an extra AED 60 or so,
I could take my pick from two very nice
five-star properties, one of which is part
of a major international chain. Breakfast
included, of course.
Let’s do a quick calculation: In the
summer, the DEWA bill for my villa comes
to approximately AED 1,500/month, or
AED 50/day. If I’d wanted to have a hotel-
style breakfast, I can pop across the road to
Carrefour and spend, say AED 20 on breakfast
ingredients or, if I’d wanted something more
luxurious, fork out AED 30. We’re at AED 80.
If I were to hire a maid and get my house
tidied and my bed linen changed, I’d pay
AED 150 for four hours, so let’s allocate
an hour to the bedroom and bathroom
only, i.e. AED 37.5. My TV and internet is
approximately AED 600/month, so AED 20/
day. We’re at AED 137.5 now.
Let’s allocate AED 50 for miscellaneous
small items & services, e.g. fancy bathroom
amenities, a fluffy bathrobe, today’s
newspaper, etc.
That’s AED 187.5 in total, which
obviously does not include my labour
(supermarket run!). For AED 201 including
taxes & charges, I could stay in a centrally-
located four-star hotel with a Booking.com
rating of 8.0, in walking distance to the metro,
enjoy breakfast, free WiFi, a fitness centre,
a choice of three restaurants, and even a
pool (albeit it a small one). Oh, and I’ll be in
walking distance to a major shopping mall.
All of this for AED 13.5 more than I
would (roughly) spend anyway per day.
Coincidentally, if I’d book the same hotel
now for July, I’d only pay AED 185/night
incl. taxes & charges – that’s an on-paper
profit of AED 2.5.
In short: We’re in a mess. There’s no
way that even a basic four-star hotel can
make any money selling at the rates they
currently do, while including amenities
like breakfast, WiFi, etc. You might say the
summer period is extreme and perhaps you’re
right, but hotels in Dubai operate 24/7/365,
so the summer months are real.
Would I still be able to stay for less than
AED 200 later in the year? Probably not, but
I also don’t think the rates will rise enough to
amake up for losses made during the summer.
What does that leave us with other than
shouting: “There are too many hotels in Dubai
and not enough demand!”?
What it leaves us with is to ask: “What
would it take to change this situation for
the better?”
“Open fewer hotels” is what many would
say and yet this isn’t really happening.
I think it’s time to look at matters from
another angle. Choice is a good thing for
travellers, so let them have choice, but also
allow hotels to do more than just break-even.
To do this, we would need to look at the
market’s infrastructure and administrative
backbone which, at times, is going to be
somewhat painful, although probably not as
painful as running a hotel that turns a loss for
several months in a year.
We need decent part-time working
regulations. Not just for students, but for
everybody. Imagine tapping into the vast
potential of (currently) stay-at-home mums
or dads. At my son’s school, I meet finance
managers, HACCP experts, guest relation
pros, and many others – a fine collection of
skills and knowledge that could be made
available to hotels on a part-time basis.
Allowing for part-time positions is one
thing, but we’d also need clarity on how this
would gel with visa and health insurance
requirements and other labour regulations.
It might also be time to admit that Dubai,
as much as it tries, is not a year-round
destination or, at the very least, not one that
requires the current and forecasted number of
hotels all year round. Perhaps it’s time to look
at seasonal contracts, similar to, say, hotels on
Greek islands, or “pop-up destinations”.
It’s obvious that I haven’t got suitable
solutions, but I do know that you can’t just
‘magic-up’ demand and, for the foreseeable
future at least, any increase in demand for
hotels in Dubai will be cancelled out by the
number of new hotels opening. I think it’s
time to ask questions that go beyond what
we’ve asked so far. It’s time to look at the very
structure of the industry in and ask if things
should and could be done differently.
Page 21
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22
Opinion
June 2019
Sofitel the Palm Dubai’s general manager, Christophe Schnyder, discusses the importance of
direct conversations
Face-to-face interaction trumps
digital communication
It is no secret that advances in technology have
changed our world. It’s very common for us
to just click a button and get through a load
of work that in the past was regarded as time-
consuming and draining. Technology allows us
easy access to information, saves time, brings
ease of mobility, guarantees cost efficiency,
secures innovation in many fields, contributes
to better learning techniques, paves the way
for artificial intelligence, and creates means for
better communication.
However, there is some debate around the
effectiveness of behind-the-screen, technology-
assisted communication, with arguments that
it is eclipsing most forms of human contact.
Some people believe that face-to-face
interaction cannot be replaced by technology.
Others, however, stress that the former is
a thing of the past, and that e-mails, social
media, cell phones, Skype and so on are the
best – if not only – means of communication.
At Sofitel the Palm Dubai, the team tends to
utilise technology to grow and modernise our
hospitality business, and make our daily tasks
easier. However, we strongly believe that face-
to-face communication is still king, and it will
remain so for the following reasons:
Building relationships
Warm and genuine service is the cornerstone
of a great hotel experience. And very often,
personal interactions are the best way to
achieve that, especially with a complicated
situation. Our guests are valued clients whose
comfort and contentment top the list of our
priorities. Creating portfolios of loyal clientele
can only be done through the establishment of
strong, tight-knit relations.
Boosting effectiveness
Although believed to be time-consuming
– when compared to the immediacy of
technology – face-to-face communication is
an extremely effective tool to exchange ideas
and brainstorm. So it is imperative that staff
members interact with guests efficiently,
through technology as well as human contact.
The latter allows us to explain the details of
our services with accuracy, exchange valuable
ideas, and prevent any miscommunication or
possible issues with the clients.
Protecting confidentiality
Not all matters can be discussed via message
or e-mail. Some discussions are meant to take
place in a private setting, face-to-face, off the
record. Be certain that such an approach will
show more respect and instill further trust
between you and the person on the opposite
side of the table.
Convincing people
When conflict arises, direct contact between
individuals allows for honest engagement.
In the hospitality business, communicating
face-to-face helps bridge gaps, as it allows
both parties to tackle the issue at hand,
communicate their thoughts, engage in
lengthy conversations, and make their case.
The arguments you can give in writing will
prove not on par with what you can utter to
the person sitting right in front of you. Our
employees’ ability to effectively deal with the
emotional aspect of the guest interaction can
largely contribute to the latter’s satisfaction.
Solving problems instantly
In today’s digital world, feedback from
hotel guests, be it good or bad, is the key to
running a flourishing business, as bookings
are significantly influenced by guests’ online
reviews. When the reviews are positive, it
is the hotel’s best case scenario. But, things
go south when the feedback is negative, no
matter how minor the guest’s complaint.
Accordingly, my team adopts a policy of face-
to-face communication, requesting instant
feedback so as to resolve all issues on the
spot. By directly addressing the clients and
listening to any complaints, we are able to put
our finger on what we are doing wrong, and
address it and improve our service. Our policy
is to never let a client leave unhappy.
Paying attention to body
language and facial expressions
You do not need to be a body language
expert to be able to tell if the person you are
conversing with face-to-face is pleased or
disgruntled, convinced or “not buying it”,
serious or half-hearted, honest or misleading.
However, if you do communicate via a
computer screen or a text message, figuring
out the other person’s reactions is tricky. So
when you engage in direct discussions, try
to read their facial expressions, notice their
hand gestures, pay attention to their voice
tone, analyse their body language and properly
tie their non-verbal communication to what
they are saying. This helps create a true and
genuine connection with the individual you
are interacting with.
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24
Appointments
June 2019
Ian Rydin named general manager at Mövenpick Hotel Ibn Battuta Gate Dubai
Mövenpick Hotel Ibn Battuta Gate Dubai has
appointed Ian Rydin as its new general man-
ager. Rydin will oversee the overall opera-
tions and strategic direction of the 396-room,
five-star property including its eight dining
outlets. A Swedish national, Rydin has three
decades of expertise in the hospitality indus-
try where he recently served as the general
manager and district director of four hotels in
Nairobi and Kigali, Kenya including various
key roles within the Radisson Hotel Group.
His career has taken him to different parts of
the world including Africa, Europe, and the
Middle East where he was the pre-opening
general manager for Radisson Blu Hotel in
Downtown, Dubai in 2010.
Rydin holds an International Hospitality
Management Diploma from Gothenburg
International Hospitality College in Swe-
den, a Bachelor’s Degree in Hotel & Res-
taurant Management from Oxford Brookes
University in Oxford, UK and completed a
General Manager Programme from Cran-
field University, UK.
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Appointments
A breif look at the movers and shakers
in the region
New director of food &
beverage hired at Media One
James Thompson joins
Fairmont Dubai
New assistant director
of marketing, PR and
communications for
Sofitel The Palm
Christopher Lubk has joined Media One as
the director of food & beverage. A resident
of Dubai for the past 13 years, Lubk moved
to the city immediately after completing his
Bachelors in Hotel Management from SRH
Hotel Akademie in Dresden, Germany. Start-
ing out with Jumeirah in 2006, he has since
worked with a number of hospitality compa-
nies such as InterContinental Hotels Group,
Atlantis, Banyan Tree and Kempinski.
Fairmont Dubai has appointed James Thomp-
son as the director of food and beverage. He
brings more than 22 years of experience to
this role having worked at a number of hotels
and restaurants throughout the UK and UAE.
Starting his career in independent restaurants,
Thompson worked in London for the Conran
Restaurant Group, and after 10 years in London
he returned to his home town of Birmingham
taking various general manager roles for the
Individual Restaurant Company. In 2008, he
joined Burj Al Arab as the manager for the Al
Muntaha restaurant. He then was in the direc-
tor of food and beverage position for two years,
overseeing the hotel’s 10 outlets. In 2017, he
moved to Jumeirah Beach Hotel ahead of the
hotel renovation.
Shamia Abdul Aziz has joined Sofitel The Palm
as assistant director of marketing, PR and com-
munications. She has more than 18 years of ex-
perience in sales and marketing and has gradu-
ated from The University of Cambridge and
the Emirates Aviation College. She started her
career with Air Mauritius, moving on to Virgin
Atlantic Airways, Nakheel, and Dubai World
Trade Centre. Aziz’s first role in the hotel sector
was as associate director of marketing at Atlan-
tis The Palm Dubai. Prior to joining her current
role, she was also head of marketing & commu-
nications at Dukes Dubai and senior marketing
manager at Dubai Parks and Resorts.
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25
Appointments
June 2019
Millennium Hotels
and Resorts promotes
Alexander Suski
Janet Abrahams joins St.
Regis Saadiyat, Abu Dhabi
New hotel manager at The St.
Regis Hotel Amman
Khaled Nabil promoted at M
Hotel Makkah by Millennium
Millennium Hotels and Resorts has pro-
moted Alexander Suski to associate vice
president sales & marketing for the MEA
region. He joined Millennium Hotels and
Resorts in 2016 as a regional director of
sales and marketing for the Middle East and
Africa region. While driving measures to
enhance commercial productivity through
sales, revenue, marketing and public rela-
tions, he also has been an integral part of
the hotel opening team and has collectively
opened over 16 hotels in the region since
he started in 2016.
Janet Abrahams has been appointed as the
new executive assistant manager of sales &
marketing – spa and recreation at The St. Re-
gis Saadiyat Island Resort, Abu Dhabi. With
more than 20 years of luxury hospitality
experience, Abrahams will take up her new
role as second in command for operational
departments and will focus on the strategic
positioning of the property. Abrahams kicked
off her hospitality career in the luxury sector
in London in 1997, and has worked across
Asia, Europe and the Middle East.
Marriot International Hotels Group has ap-
pointed Khalid Bseiso as the hotel manager
of The St. Regis Hotel Amman – Jordan. Bsei-
so comes with over 20 years of experience in
hospitality, specifically in food and beverage.
His experience spans luxury hotels as well as
being a part of pre-opening seven hotels, and
redesigning and initiating new restaurants
concepts. Prior to this appointment, Bseiso
was the executive assistant manager / bever-
age & food at W Amman hotel. He has previ-
ously worked in Sheraton Amman Entertain-
ment Center, Sheraton Amman Hotel and
Towers, Four Seasons Hotel Amman, Four
Seasons Hotel Cairo at Nile Plaza, Four Sea-
sons Hotel Cairo at First Residence, and Four
Seasons Hotel Istanbul at the Bosphorus.
M Hotel Makkah by Millennium has promoted
Khaled Nabil to the role of executive assistant
manager i/c sales and marketing. Nabil joined
the multi-storey hotel as director of sales and
marketing in 2017. Bringing onboard more
than 20 years of experience to Millennium
Hotels and Resorts MEA, he began his career
in sales and marketing with international ho-
tel chains including IHG, Starwood, Radisson
Group, Ramada International and Concorde
Hotels and Residences. An Egyptian national,
Nabil holds a bachelor degree in hotel man-
agement from Faculty of Tourism and Hotel
Management, Helwan University.
Mathieu Van Alphen
returns to IHG as area
general manager
Mathieu van Alphen has worked within
InterContinental Hotels Group for 28
years. Beginning his career in 1987, van
Alphen has worked across Europe, Russia
and the Middle East in the luxury arena.
His career has seen him move from his
start in accounting and progressing to fi-
nancial controller roles, before assuming
the position of hotel manager at the Inter-
Continental Frankfurt. He went on to ac-
cept his first general manager post at the
InterContinental Köln and subsequently
held several other general manager posi-
tions in different InterContinental proper-
ties across Europe. His calling to the Mid-
dle East took him to Abu Dhabi where he
was the cluster general manager of Beach
Rotana’s flagship location since August
2015. Within his new position, he will
be responsible for InterContinental, In-
terContinental Residence Suites, Crowne
Plaza and Holiday Inn at Dubai Festival
City as well as the 6,000m2 events venue
Festival Arena.
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26
New openings
June 2019
Vietnamese Foodies
Paru
The Coffee Club
Lily Hoa Nguyen, owner and executive chef of Vietnamese Foodies,
introduces the brand’s second location which is now open in
Downtown Dubai at the Burj Vista Residence Tower 1
Describe the restaurant concept?
Having first opened in JLT in January 2018,
Vietnamese Foodies’ menu takes inspiration
from the culinary diversity of the Vietnam-
ese capital, Ho Chi Minh City, and custom-
ers are spoiled with choice with the fresh
menu filled with a variety of affordable,
naturally healthy paleo, vegan, vegetarian,
dairy- and gluten-free options. The new
Caesars Bluewaters Dubai has opened
modern Japanese restaurant Paru in part-
nership with Michelin-star winning chef
Akira Back. Located on a rooftop, the new
eatery offers an eclectic menu of modern
Japanese dishes. Menu highlights include
a black pepper Wagyu rib-eye (mush-
room, onion, black pepper) and teriyaki
Jidori chicken (green beans, kuri kim-
chee, maple soy) as well as ‘signature
rolls’ such as Paru house (tuna, salmon,
scallops, shrimp tempura, yuzu miso)
and harmony (foie gras, Wagyu beef, lob-
ster tempura, truffle sauce).
The Coffee Club has opened its 25th out-
let at The Grove Village, Ras Al Khaimah,
also marking the brand’s second loca-
tion in the northern emirate. Facing the
Corniche in the Al Qawasim area, the
outlet has panoramic waterfront views
and seats 100 people. The brand has
also opened three other outlets in Abu
Dhabi and Dubai in the last month to
add to its portfolio: one in Dubai Ma-
rina Mall, and two outlets in the coun-
try’s capital at My City Centre Masdar
along with a new location at the Sheikh
Zayed Grand Mosque.
Netsu
Mandarin Oriental Jumeira, Dubai is in-
troducing the region to traditional Japa-
nese cooking technique, Warayaki with
its restaurant concept Netsu. Originating
from the Kochi Prefecture in Shikoku,
Netsu’s chefs grill food using dry straw
instead of charcoal. Meats and seafood
are seared on the outside while maintain-
ing a very tender and juicy flesh on the
inside. The soaring flames also add an el-
ement of drama to the dining experience.
The concept is brought to Dubai by ac-
claimed Australian chef and restaurateur
Ross Shonhan.
venue’s layout and décor are a marriage
of the cultural and contemporary, blend-
ing together diverse Vietnamese influences
with a minimalist approach. The restaurant
will also feature an open concept kitchen
showcasing live cooking and a traditional
rotisserie, reminiscent of Vietnam’s vibrant
street food joints.
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27
New openings
June 2019
Sarabeth’s Mall of the Emirates
Char Bar
Hilton Garden Inn Mbabane
Sarabeth’s Kitchen & Bakery has launched
its second branch at Mall of The Emirates.
The new bakery and dining destination
is situated on the first level of the mall.
Designed by ‘bySOZO’ Interiors, the new
venue’s décor combines the history of
the brand through wood and marble ac-
cents, with a touch of modern aesthetic
with large brass features. Patterned tiles
relate back to the New York-bistro-style
heritage of the brand. The menu ranges
from breakfast, lunch and dinner options
as well as its signature afternoon tea offer-
ing, an assortment of desserts and Sara-
beth’s spreadable fruit.
Four Seasons Hotel Cairo at The First
Residence has opened Char Bar. The
signature burger Char includes a home-
made beef patty, fried eggs, potato chips,
mushroom and cheese sauce; Chilly Billy,
a freshly homemade patty with chilli beef
stew, avocados and salsa cruda. The res-
taurant also offers salads, appetisers and
hot dogs. Favourites include a beef taco
salad; the chilli hotdog with chilli beef
stew, salsa cruda and cheese sauce. Des-
serts include the cookie pan, an oven-soft
chocolate cookie with vanilla ice cream;
or the lemon pie, a lemon cream filling,
crunchy crust and lemon meringue.
Hilton has opened its first hotel in the
Kingdom of Eswatini, Hilton Garden Inn
Mbabane. Consisting of 124 guestrooms,
the hotel occupies one of the country’s
most iconic buildings, known as the ‘Ship
Out of the Ocean’. It is located within
the Central Business District, walking
distance from several government minis-
tries, embassies, the government hospital
and Mbabane Clinic. The 119 contempo-
rary guestrooms and five suites all offer
HDTVs, work desks, mini fridges and
tea/coffee making facilities, while the
suites provide an extra spacious option
with a lounge area and sofa bed.
How will the venue compete in the
Downtown Dubai district?
Vietnamese Foodies Downtown is the
one-and-only authentic Vietnamese casual
dining restaurant in Downtown Dubai.
Based on the success of our JLT outlet,
our commitment in consistently bringing
healthy, tasty and affordable Vietnamese
dishes to the table with quality service
will encourage our clients to come back
again and again.
What are the signature items on the
menu?
The venue continues with the ethos of
its JLT branch, offering fresh, naturally
healthy and affordable southern Viet-
namese fare. The new restaurant will
dish out aromatic roasted duck with bao
buns, bun with chicken satay and chicken
spring rolls, luk lak beef stir-fry, prawns
with fish roe and dynamite sauce, roasted
chicken with bao buns, crispy chicken
with lime leaf salt, as well as a number of
refreshing drinks, including orange juice
with chia seeds, coconut juice with lem-
ongrass and Vietnamese cold brew spe-
ciality coffee.
Who designed the interiors, and how
does it reflect the concept of Viet-
namese Foodies?
Our interior designer is Hoa Le from Soi
Studio in Vietnam, whose concepts are be-
hind many F&B projects in Ho Chi Minh
City. We love working with him because of
his natural minimalist style which reflects
the intrinsic freshness and quality of our
food in a very relaxed and Vietnamese street
food atmosphere.
The Facts
Venue: Burj Vista Residence Tower
1 on The Boulevard, across from the
Dubai Opera
Date opened: April 25, 2019
Executive chef: Lily Hoa Nguyen
Did You Know? Most dishes are
cooked in broth or water instead of oil
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28
Cover Story
June 2019
Cenk Unverdi, the new regional general manager for Rixos Hotels UAE, is keen to
continue his progress and cement the four properties under his command as the
go-to venues for the luxury leisure market
Full Steam Ahead
I
n April 2019, Cenk Unverdi was
promoted to the role of regional
general manager of Rixos Hotels in
the UAE, and is now overseeing all
day-to-day operations of the four five-star
properties in the UAE, including Rixos The
Palm Dubai Hotel & Suites, Rixos Premium
Dubai, the newly opened Rixos Saadiyat
Island, and Rixos Bab Al Bahr.
Unverdi’s rise to this position within the
company has been steady over the last few
years. He comments: “After completing my
Master’s degree in Hospitality, I started
my career with the Rixos Group. Rixos is
a truly unique Turkish brand; it has a very
distinct identity that focuses on the highest
level of service and hospitality, which has
always appealed to me.”
Unverdi first joined Rixos Turkey as
an intern while still in university before
transitioning to the finance, purchasing,
and sales & marketing departments. He
then moved to Kazakhstan to work as the
operations manager of the Rixos President
Astana. Unverdi’s Middle Eastern journey
began in 2012 when he moved to Dubai.
Since then, he helped oversee the
pre-opening of Rixos The Palm Dubai
as operations manager, oversaw the
restructuring of Rixos the Palm Dubai as
it transitioned into a luxury multi-concept
resort in 2016, and was assigned as
project leader for the pre-opening of Rixos
Premium Dubai in 2017. Unverdi was then
promoted to the role of cluster general
manager of Rixos The Palm Dubai Hotels
& Suites and Rixos Premium Dubai in
2018 before taking up his current role.
This was perhaps always in the cards for
Unverdi, who tells Hotel & Catering News
Middle East that his love for the industry has
been strong. He comments: “I’ve always
felt passionate toward the hospitality
industry. There’s a special thrill in the
day-to-day operations where no two days
are alike. It has its own set of challenges –
whether we are striving to exceed customer
expectations in a competitive market, or
focusing on the strategic side of revenue,
where my love for numbers and budgets
comes into play.”
Now, in his new role, he spends
his time in a different hotel every day,
meeting with key people to review and
evaluate the business and its needs,
from revenue to e-commerce, marketing,
PR and sales. Unverdi adds: “I focus
more on the strategic and corporate side
with my regional team, to develop new
opportunities and maximise hotel revenue
Page 29
Cover Story
June 2019
Hotel & Catering NEWS ME
29
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30
with a continued focus on tour operator
relationships and our key accounts.” He
also reveals that a key part of his role
is also to assess Rixos UAE’s hotels’
management team, to nurture and grow
their talents, so that they can continue
to develop in their areas of expertise and
prepare for their next role.
As a hotelier, of course, Unverdi’s
responsibility is also towards his owners,
and the launch of new properties in the
UAE in the last few years has meant a
the Middle East; the GCC market is very
important to us, we have dedicated a lot of
our attention improving our services and
unique selling points to be more attractive
to our GCC guests.
“For example, Rixos Saadiyat Island is
the only resort in Saadiyat to offer with
our villas, a private pool overlooking the
beach and enhanced 24/7 butler service,
while the recently launched Luxury Suite
Collection in Rixos The Palm Dubai
Hotel & Suites offers spacious layout and
continued development of source markets
as well. As a Turkish brand, Rixos is,
naturally, well established in Turkey, asserts
Unverdi. Currently, the UAE properties’
main markets are leisure-related,
principally from CIS countries (mainly
Russia, Kazakhstan and Ukraine), followed
by the UK and Germany. Unverdi shares:
“We are also focusing on pro-actively
looking to attract and expand new markets
such as China. We have largely focused
our efforts towards growth expansion in
Cover Story
June 2019
Rixos Hotels UAE regional
general manager Cenk
Unverdi discusses the brand’s
all-inclusive concept: “The
all-inclusive concept started
in Rixos Antalya Turkey in the
early 2000s by the founder
and chairman of Rixos
Hotels, Mr. Fettah Tamince.
Rixos pioneered the luxury
all-inclusive concept and
has since positioned itself
as the UAE’s first luxury
multi-concept resort, with
resounding success. Thanks
to its traditional Turkish
hospitality, unparalleled
professional entertainment
and sports activities, world
class dining outlets and
unique spa treatments all
under one roof, Rixos offers an
outstanding resort experience
which caters to everyone, from
adults to children, families
and couples. At Rixos, the all-
inclusive is all-exclusive.”
All aboard
the all-
inclusive
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Hotel & Catering NEWS ME
31
homely touches of a private residence,
alongside the resort’s unparalleled service
and amenities. There, guests looking for
exclusivity and privacy can choose from
a collection of two, three, four and five
bedroom family suites, ideal for larger
groups and multigenerational families
seeking the ultimate holiday sanctuary.”
Unverdi also claims that the last
calendar year was a good one for the
brand, commenting: “2018 has been a
very successful year for Rixos, and has
Cover Story
June 2019
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seen us paving the way and being a market
leader in terms of hotel occupancy, ADR
and guests’ satisfaction, which has been
monitored by the increase of returning
guests ratio. We’ve also consolidated our
strength in the UAE last year by opening
Rixos Saadiyat Island in Abu Dhabi,
bringing the number of Rixos properties in
the UAE to four.”
The regional general manager is
keen to capitalise on the success. “In
2019, greater attention has been placed
to continue and improve our guests’
expectations and personal experiences,
which has led us to invest in and
to upgrade our facilities and leisure
attractions in all our properties,” he says.
Expanding on some of these upgrades,
Unverdi notes: “The latest hot spot
to open in Rixos Premium Dubai is
District Lounge, a traditional cocktail
hideaway which is bringing understated
sophistication, with the mission to
continue and position this particular
property as the ultimate urban lifestyle
in the heart of JBR, while a Godiva café is
set to open after Eid – the first to launch
in a luxury hotel in the UAE. Meanwhile,
Rixos The Palm Dubai Hotel & Suites has
unlocked a new level of entertainment by
recently re-launching a newly enhanced
Rixy Club, which offers the first children’s
amphitheatre in the UAE.”
In addition to continued facilities’
investment, the involvement of Accor is
also a boon. In March 2017, Accor and
Rixos Hotels announced a long-term joint
venture, where both parties revealed their
intent to collaborate, develop and manage
Rixos-branded resorts & hotels worldwide.
Upon closing, Accor would own a 50%
interest in the joint venture management
company. Unverdi reiterates: “The
partnership with Accor, which was signed
around two years ago, is part of a joint
venture between Rixos and Accor – which
sees Accor managing the existing 25 Rixos
properties, while helping to expand the
Rixos name and position it among the top
luxury hotel brands globally.”
The partnership has plenty of benefits,
asserts Unverdi. “With its resources, Accor
brings to the table a bigger distribution
Cover Story
June 2019
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with its own platform channelled through
its 4,400 hotels and 38 brands, bringing
more visibility and market exposure in
countries and continents such as the USA
and emerging feeder markets like Asia,
where we were not present before. With
their know-how and development team as
well as their Le Club loyalty programme,
we have access to more than 1.3 million
members worldwide who can experience
the Rixos brand.”
So there is a lot on Unverdi’s plate right
now, who is not willing to simply rest on
his laurels, rather he is looking to move
forward. “My priority for the next coming
months is to ensure we will provide the
highest level of standards and excellence
in our four properties while continue to
position Rixos UAE as the ultimate resort
destination in the UAE. Meanwhile, my
vision for Rixos UAE is to strengthen the
footprint of our existing four hotels in the
region and to achieve greater focus on our
growth of economy,” he concludes.
“I like to keep up to date
with the business on a daily
basis but besides revenue
and numbers, it is the human
interaction that drives me the
most. Seeing the collective
efforts and great results
brought on by my team
inspires me, which is why staff
development is very important
to me. I’m all for employee
empowerment: I like to connect
with my team and listen to their
needs. I believe in supporting
and coaching them and giving
them the necessary tools to get
the best out of them.”
Cenk
Unverdi’s
Leadership
Style
Cover Story
June 2019
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Hotel Focus
June 2019
The Waldorf Astoria Dubai International Financial Centre is set to open this summer, and aims to
evoke memories of the 1960s Mad Men era while providing a luxury experience to its guests
Wake Up at
the Waldorf
T
he Waldorf Astoria Dubai
International Financial Centre
(DIFC) is set to open this
summer 2019 and will be the
first Waldorf Astoria city hotel to open
in the UAE. Its general manager, Victor
Chalfoun, hand-picked the hotel’s more
than 200 members – and is confident that
the property is set to dazzle the city.
He says: “My talented team consists
of over 200 members, hand-selected
for their unique characters and skills to
complement their job function. I took time
in meeting with and interviewing each and
every member of the team, as it was my
goal to create a diverse workplace.
“By choosing different talents at varied
stages of their career, I’m confident they
will bring a burst of creativity, perspective
and ideas to this flagship opening in the
heart of the city’s financial district.”
The property marks the second Waldorf
Astoria-branded property in the Emirate
of Dubai; however, Chalfoun says the
dual presence will be complementary.
“Waldorf Astoria DIFC will be the first
Waldorf Astoria city hotel in Dubai, which
will proudly complement the Waldorf
Astoria Dubai Palm Jumeirah, which has a
completely different offering.”
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35
Hotel Focus
June 2019
Within the financial district and wider
Sheikh Zayed Road and Business Bay
catchment area, there’s certainly no dearth
of properties. This new hotel is entering a
competitive market, but Chalfoun remains
confident. He comments: “We aim to
surpass the competition by doing much
more than serve our guests; we will host
and entertain them.”
Chalfoun further adds that the UAE is a
unique market with a thriving hospitality
industry thanks to the diversity of its
tourists and residents. He continues:
“The benchmark for luxury in the UAE
is recognisably higher than other global
destinations like New York, London,
Paris and Tokyo – it is almost expected
here, therefore it is becoming increasingly
significant for hotels to overdeliver on
their promise and create extraordinary
experiences for travellers.
“The hospitality industry is growing
at a healthy rate and I am positive it will
continue to grow in the wake of large-scale
tourism events like Dubai Expo 2020,
which will bring steady occupancy to hotel
rooms to meet the anticipated demand.
Additionally, the introduction of additional
and direct airline routes, and the new UAE
visa options for travellers from key feeder
markets like Russia, is improving travel to
the UAE.”
Chalfoun cites three distinguishing
features about the property that he
believes will set the hotel apart from the
rest, the first being its interior design
and architecture. The interior designs are
meant to take guests back to the 1960s
‘Mad Men’ era. A mix of materials have
been used to ensure a slick, contemporary
look while complementing the minimalist
furniture and multifunctional design.
The lead interior design company is
SRSS (Smallwood, Reynolds, Stewart,
Stewart), while LW Design Group handled
the design for the two main dining and
social venues in the hotel; Bull & Bear
and St Trop. Noted Lebanese artist, Imad
Bechara, was commissioned to dress the
hotel with his artwork.
Chalfoun adds: “We have an exclusive
space dedicated to the hotel, starting from
the 18th floor of the Burj Daman building.
We’ve taken a really personalised approach
to our spaces – the 18th floor for example,
which will be a place to see and be seen.
“We will offer unobstructed views of
Dubai thanks to floor to ceiling windows
in every room. Our entry level rooms are
one of the largest in DIFC, starting from
43 square metres. The hotel comprises 28
serviced apartments where tenants can
enjoy longer-stay accommodation as well
as the hotel’s facilities.”
• Guestrooms: 201
• Suites: 46
• Apartments: 28
• Size of the Presidential
Suite: 409m2
• F&B venues: Bull & Bear,
St. Trop, Peacock Alley
• Number of treatment
rooms in the spa: 4
• Size of the ballroom:
390m2
ALL THE FACTS
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Victor Chalfoun is the
general manager of the
Waldorf Astoria Dubai
International Financial Centre
(DIFC). Bringing 18 years
of hospitality experience,
Waldorf Astoria DIFC will be
Chalfoun’s tenth role within
Hilton’s portfolio, having
enjoyed several positions with
the group across more than
five countries. A Canadian
national, Chalfoun graduated
with a Bachelor of Science
in Hospitality Management
in 1999. He has collected
academic accolades and
gained certifications in hotel
industry analytics (CHIA),
hotel administration (CHA),
employee retention, revenue
and hospitality management
as well as marketing
strategy through reputable
institutions such as STR,
Harvard Business School and
the Cornell School of Hotel
Administration. He honed his
managerial skills during his
tenure with Conrad Pezula
in South Africa, where he
assumed his first general
manager role and, after two
years, added Hilton Cape
Town City Centre to his belt,
operating as general manager
for both properties before
joining Waldorf Astoria DIFC.
Meet the GM
The service is also set to be a highlight,
Chalfoun stresses, with the “True Waldorf
Service” to come into play. The hotel’s
personal concierge will tailor guests’ stays
to their exact specifications.
Innovation will also play a role;
Chalfoun says: “We are proud to be part
of the Hilton family – which this year is
celebrating its 100-year anniversary. As
one of the longest standing global hotel
companies, Hilton was the first hotel
brand to invent the mini bar, introduce
in-room televisions and a 24-hour room
service. Hilton and Waldorf Astoria
are always innovating their service
and technology, which will never stop.
At Waldorf Astoria DIFC, our guests
will have access to a digital check-in
application on their mobile phones to
allow them to choose which room to check
in to. They will also have a digital key,
allowing them to seamlessly enter their
room without the need for a key card.”
It is not long to go before the hotel
opens its doors to guests, and Chalfoun
says that exceeding guest satisfaction is
what every hotelier strives for. “However,
that’s not possible without absolute team
happiness, therefore I aim to strike the
right balance between the happiness of
our guests and team members’ fulfilment
and motivation,” he adds.
Chalfoun continues: “I also want to
remain a very active participant in pushing
the sustainability of the hotel; looking
for new ways to network with other
professionals, boosting our involvement
in the community and finding ways to
motivate our employees.
“Finally, I am of course also prioritising
achieving the financial goals I have set for
the hotel in its opening year.”
He concludes: “Waldorf Astoria DIFC
is much more than just a hotel where you
stay; it’s a hotel where guests will want to
spend every waking moment.”
Hotel Focus
June 2019
Page 37
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f&b focus
June 2019
Solutions Leisure brings a new concept, District, to the Jumeirah Beach Residences area,
promising a bar, lounge and bistro that is accessible to everyone
A New District
Page 39
F
reshly open in May 2019 is District:
a bar, lounge and bistro, sitting at
the heart of Rixos Premium Dubai
JBR. The concept is the latest from
the stable of Solutions Leisure –
behind the likes of Dubai’s staples
Q43, Lock, Stock & Barrel and more – and
has replaced its previous brand in that
location: Inner City Zoo.
Solutions Leisure’s group operations
director, Sacha Daniel, comments on the
decision: “Inner City Zoo was purely a
night club opened from 11pm to 3am.
Being situated in the Rixos lobby wasn’t
the ideal location and we soon realised
that the demographics in JBR do love their
food and neighbourhood hangouts. With
the magnificent view over the sea and the
Ain Dubai, it was an easy choice to make.”
He adds that the idea is for District to be a
hub that includes the elements of a small
bar with a modern edge.
Continuing with the parent company’s
ethos of accessibility, District blends
upmarket cocktail culture, with
the familiarity of an approachable,
unassuming bar. The bar forms the central
focus within the minimalist space; guests
can perch there on the high tables or head
for the sofas in the raised lounge area, or
go upstairs to the raised area. They can
also check out the terrace with views of
the Arabian Gulf and JBR precinct. The
venue was designed by Broadway Interiors
and Freek Teusink, the creative director at
Solutions Leisure. Inside the venue across
all areas, the seating capacity is around
200. The venue will have live music twice
a week, a combination of artists and acts,
in addition to a resident DJ.
Daniel says that District exudes
“effortless class and sophisticated
modernism” and adds that it is “a
traditional cocktail hideaway created for the
cocktail aficionado”. The idea for District is
to be a local hangout for residents, which
changes function through the course of the
day. It will be open for lunch, afternoon
drinks, sundowners overlooking the sunset
on the sea, dinner and late-night drinks
with cool vibes and live music.
The accessibility and approachability of
the venue has meant that the team has to
be equally engaging. Just under 50 people
f&b focus
June 2019
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f&b focus
June 2019
According to Sacha Daniel, the group operations
director for Solutions Leisure, District will change its
Mediterranean food menu every week. He comments:
“Our new food menu will be released at the start of the
week on our social media platforms and website, and will
go live on the first business day of the week.”
The menu will always have a soup of the day, starter of
the day and fish of the day, with a vegetarian and vegan
option. It consists of seven starters, eight main courses,
four desserts and one cheese.
Daniel adds: “We always use fresh ingredients
exploring the entire Mediterranean area. Our cocktails are
refreshing and innovative, with a few twists on classics.
We have a large selection of Aperol Spritz-themed
cocktails in addition to a wide variety of gins.”
What’s on the menu?
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f&b focus
June 2019
at the time of going to press, Daniel says:
“We have selected very cool young kids
with great personalities as we encourage
them to engage with our customers.”
Most of the team, he reveals, have worked
in classic Dubai institutions and bistros/
cafés. The venue’s food has been curated
by Solution Leisure’s group executive
chef, Rob Rathbone, while the manager of
District is Adam Galbas.
The JBR area is competitive, and
this is the second lease of life for that
space with Solutions Leisure. Daniel,
however, is confident that District is
exactly what the area’s clientele needs.
He says: “The weekly menu is new,
different and exciting, coupled with
the location overlooking great views
of the sea, the Ain Dubai and a daily
spectacular sunset. The entertainment
will be a great addition to the venue
and an integral part of it. At Solutions
Leisure we have really grown our
entertainment division as it is apparent
that this is what our guests enjoy and
helps retain custom.”
He continues: “Entertainment is now
a key trend in the night life sector, and
even in the daytime sector you could say.
People now want the entire package when
they go out. The ambiance, the value for
money F&B, the live entertainment, great
personal service, and more. District will
offer exactly all that.”
Solutions Leisure’s group
operations director,
Sacha Daniel
A place where
all are guests feel
welcome, not
a pretentious
environment,
accessible price
points, friendly,
laidback culture
but with great
attention to details
and high standards
of service
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Chef Focus
June 2019
McGettigan's Group’s group executive chef, Derek Flynn, reveals more about his F&B
journey, and why the Irish brand remains popular nearly a decade after its inception
Ahead of the Game
Share with our readers your journey in
the F&B industry?
Wow, that would be a very long answer as I
have been in the industry since I was 15 and
been a chef for almost 27 years. My career
started in Ireland, and from there, it took me
to America, China, and finally the Middle
East. I arrived in Dubai 19 years ago, and I
have seen the hospitality industry change
dramatically over the years.
I was headhunted from Dublin to
head up the then recently opened Irish
Village in Garhoud, developing the menu
and creating a strong team which I left
six years later. From there, my journey
continued with the Montgomerie Hotel,
Caramel DIFC, and Rivington Grill.
After that, I was asked to head up a new
and exciting Irish concept founded by
Dennis McGettigan. The brand has since
grown from one bar in Jumeirah Lakes
Towers to 22 globally. McGettigan’s – and
Bonnington Hotel, Dubai’s only Irish-
owned and run hotel – is now arguably
one of Dubai’s favourite home-grown
brands. I have continued to grow with
the group since my start in August 2010
and currently hold the position of group
executive chef.
What interested you in entering the
F&B industry?
My first love for this industry was
actually bartending – which I still love!
It was working in this environment that
introduced me to the culinary side of the
business and I have never looked back.
This is why I love my current position
because I can still be involved and have
input in the bar side of things.
Let’s talk about the food and beverage
ethos at McGettigan’s.
Our ethos is to give customers what we
believe they enjoy while still being true
to our roots. Our menus are developed
with Ireland in mind; traditional cooking
techniques are important to us. Although
we love to diversify into different cultures
(after all, we have venues across the globe),
we take inspiration from the countries and
cities we are open in: Jakarta, Singapore,
America, Ireland, and the UK. The ethos
is that of home cooked, quality ingredients
treated respectfully to create an interesting
and fun menu featuring tasty food that
everyone can enjoy.
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Chef focus
June 2019
What are the trends you’re seeing in the
F&B industry at present, and how are you
incorporating any of these in your work?
I have noticed the sharing concept has
developed over recent years, from small
plates (tapas sharing style) to large
meals served family-style. This suits
McGettigan’s laid back culture, so you’ll
find plenty of dishes inspired by this
throughout our menus.
Sustainability is on everyone's mind
these days; can you share any such
initiatives at McGettigan’s from an F&B
point of view?
From a food point of view, it’s in its
infancy in the Middle East but it’s great
to see initiatives being introduced – and
in fairness, it is growing fast. Where
possible, we use local vegetable, meats, fish
and dairy producers. We also aim to use
suppliers who focus on their traceability
and sustainability across the world.
Locally, McGettigan’s is no longer
purchasing plastic straws and offering all
guests paper straws instead. Bonnington
Hotel and McGettigan’s are also
participating in the DMCC can recycling
initiative as another example.
What are the best sellers on the
McGettigan’s menu right now?
We are known for a hearty dish so our
pub grub classics always sell well – fish
& chips, roasts, buffalo chicken wings,
Wagyu chilli and signature burgers to
name a few.
It’s interesting to see that over recent
years lighter and sharing options have
also spiked in popularity as people are
becoming more health conscious. And
as said above, we have brought in new,
sharing dishes which offer a lighter and
fresher experience – we offer so much
more than just pub food!
Finally, what’s keeping you busy right now?
McGettigan’s has been open for nine years
now, as we have always been a market
leader. One key focus of ours to always
give value and the best experience. This
means that we are always striving to
improve and stay ahead of the game – we
don’t rest on our laurels!
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In profile
June 2019
There’s a certain charm about Old Dubai and
developments over the years have injected
life and regeneration into the historic area.
Nestled in this area is the new Al Bandar
Rotana hotel. The five-star hotel, which
opened its doors early last year, allows guests
to soak in uninterrupted views over the
Creek across to the skyscrapers of Dubai, or
have views spanning the bustling waterway
through the heart of Deira.
Al Bandar Rotana decided to integrate
the international influence in Dubai within
its dining offering. Authentic Italian dishes
at Gusto Italian Restaurant, fine wines
The five-star Al Bandar Rotana’s five dining destinations have had their design managed by Tricon
Foodservice Consultants Ltd. We catch up with Robert Plumb, design director at Tricon’s Dubai
office, to find out more
Designed to Dine
and tapas at Morgan’s Gastropub, global
delicacies at Salt and Pepper, barista coffee
and light snacks at Vanilla Lobby Lounge
and cool refreshing drinks at The Deck
Pool Lounge are all supported by a range of
kitchens from a central commissary kitchen
in the basement to show kitchens, support
pantries and uniquely designed facilities.
Tricon Foodservice Consultants Ltd was
the appointed consultant behind the kitchen
(and laundry) design – both of which were
influenced by the uniqueness of the brand as
well as the growing popularity of Old Dubai.
Robert Plumb, design director at Tricon’s
Dubai office, managed the hotel’s kitchen
and laundry design from the concept design
stage through to the construction and
hand-over of the project. He says: “Each
Rotana hotel has its own identity from the
name of the hotel to their food and beverage
design. The dining facilities within their
hotels have names that are not repeated
anywhere across the brand. This allows for
more freedom when concepts for the F&B
delivery are considered. Having a good
understanding of the brand and a strong
relationship with the design team meant
that we could create the best design solution
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In profile
June 2019
counters and cabinets that fit in with the
design of each restaurant were supplied
by GINOX. Ventilation canopies were all
supplied by VIANEN and the dishwash
equipment by MEIKO.
“We ensured that the best and latest
equipment was sourced and fitted within
each of the kitchens to meet the demand of
the all-day dining restaurant and speciality
restaurants within the hotel and support
Rotana’s aspirations for the other dining
facilities,” adds Plumb.
On the ground floor of Al Bandar,
guests will find Morgan’s Gastropub – a
warehouse-inspired gastropub and bar with
a combination of rustic and dark wood,
steel and concrete décor that accentuates
the modern feel of the hotel. Plumb added:
“The Rotana brand like to use a lot of visual
elements, so we designed the feature bar,
with the understanding that it would sit in a
prominent position in the restaurant. This is
a great addition to the hotel and for Rotana
to drive revenue due to the stylish design,
ambiance and variety of food.”
With views outstretching into the Dubai
skyline, it is no surprise to find al fresco
dining on the 18th floor. Al Bandar Rotana’s
Italian restaurant Gusto offers a laid-back
atmosphere and authentic-style Italian
fare. The menu also changes regularly.
“To support this delivery, Tricon designed
another show kitchen that reflected LW
Design’s and Rotana’s ambitions for the
front-of-house design,” adds Plumb, “and
the back-of-house was made smaller to
accentuate the visual delivery of the show
kitchen here.”
As well as seated dining, more laidback
options throughout the hotel offer
additional flexibility and ease, with 24/7 in-
room dining prepared using Tricon-designed
pantries and finishing kitchens as well as
pool-side dining. In the lobby, the Vanilla
Lobby Lounge is the ideal place to catch up
with friends, grab a coffee over business or a
light lunch.
Al Bandar Rotana is one of several
openings that Tricon is celebrating within
the region in the past year, as well as other
projects including the Drift Beach Club set in
the grounds of the One&Only Royal Mirage,
the Mina Brasserie at the Four Seasons DIFC
and the Al Habtoor Polo Resort.
when it came to the kitchens, stores and
pantries, that would support each of the five
individual F&B facilities as well as meeting
room hospitality within Al Bandar Rotana.”
“To optimise the creative potential here,
Tricon worked closely with the client Al Ahlia
Insurance Company, GA Architects and LW
Design – who were the interior architects on
the project. Communicating regularly with
the design team meant that we could develop
a kitchen design that would reflect the
ambitions of the interior architectures and
allow Rotana’s Al Bandar showcase its own
unique qualities,” notes Plumb.
He adds: “A particular highlight was
the opportunity to design a show kitchen
within the international all-day dining
restaurant Salt and Pepper. We designed the
show kitchen to open up the back-of-house
and add a little bit of theatre to the dining
experience, guests can watch the chefs in
action as they prepare some of the breakfast,
lunch and evening meals whereas the
bulk of the food is prepared in the central
commissary kitchen on the basement level.”
With contrasted gold and white accents
and a glistening white interior, Salt and
Pepper has the elegance expected within the
Middle East and the added bonus of catering
to all diners’ needs. A display of hot and
cold food freshly prepared by chefs allows
guests to make the choice between whether
they’re in the mood for (but not limited to)
Indian, Japanese or Italian fare and whether
to enjoy in the coolness of the restaurant or
out on the sun-soaked terrace. At breakfast,
guests will find freshly baked goods and
continental fare that mirrors the five-star
standard readily available.
To support the delivery of the quantity of
food that is served here and throughout the
hotel, Tricon designed a central commissary
kitchen on the basement level where food is
delivered, stored and prepared accordingly
and distributed via a system of clean and
dirty lift separation. The central commissary
kitchen supports all of the restaurants, the
Vanilla Lobby Lounge, staff dining, room
service and the hotel’s meeting rooms
and executive lounge. The combination
of cuisines and overlapping service times
means that the central commissary kitchen
would need facilities to best prepare a high
volume of varied dishes.
According to Plumb, Tricon worked
alongside a variety of suppliers and
manufacturers; BOHEC Middle East
installed Al Bandar’s kitchens and the
cooking equipment was provided by
suppliers including AMBACH, RATIONAL,
Clay Oven and COOKTEK.
The central commissary’s walk-in cold
rooms were designed to store food for the
whole hotel, and these were designed by
Tricon and supplied by MISA. The back and
front-of-house fabrications, refrigeration
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Event review
June 2019
Arabian Travel Market (ATM) took place
on April 28-May 1, 2019, and formed
part of the inaugural Arabian Travel
Week, which also included ILTM Arabia,
CONNECT Middle East, India and Africa,
and ATM Holiday Shopper.
The official theme for this year’s
show was cutting-edge technology and
innovation. Running throughout the event,
professionals from across the industry
discussed the ongoing unprecedented
digital disruption, and the emergence
of innovative technologies that will
fundamentally alter the way in which the
Hotel & Catering News Middle East rounds up news and trends from the 2019 edition of Arabian
Travel Market, which took place from April 28 - May 1
Arabian Travel
Market 2019
hospitality industry operates in the region.
Also new to ATM 2019 was the Arabia
China Tourism Forum which took place
on the Global Stage on April 28. The
exhibition also included the largest ever
presence from Asia in the history of
ATM, with the continent showing an
8% year-on-year increase in total show
area. Indonesia, Malaysia, Thailand and
Sri Lanka were the largest exhibiting
countries.
Other Global Stage highlights included
sessions on the future of selling travel,
Saudi Arabia’s tourism potential, the
Global Halal Tourism Summit and the
debut ATM Hotel Industry Summit which
will host various expert panels to debate
and provide an insight on the latest hotel
developments and innovative digital
infrastructure shaping the future of the
hospitality sector.
As well as the Travel Tech Show at
ATM, other calendar favourites that
returned this year included the Best Stand
Awards, the Travel Agents’ Academy and
the Digital Influencers and Buyers’ Speed
Networking Events which will feature 20
Chinese buyers for the first time.
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Event Review
June 2019
China Calling
The GCC must deliver unique and tech-enabled experiences
designed for free independent travellers (FITs) if it is to grow its
market share among China’s outbound tourists, according to the
experts at the event.
The overall number of outbound tourists from China is
projected to hit 224 million by 2022, according to research
conducted by Colliers. United Nations World Tourism
Organisation (UNWTO) figures show that the GCC is on course
to attract 2.9 million of these visitors.
Panellists speaking at the Arabia China Tourism Forum, which
took place on the Global Stage at ATM 2019, explored how Gulf
• Leva Hotels made its debut at Arabian Travel
Market, showcasing its new four-star property
in Dubai. The flagship property LEVA Mazaya
Centre offers 178 rooms, full day dining
restaurant, roof top pool, a spa and a gym.
• Millennium Hotels and Resorts Middle East
Africa signed a number of partnerships and
agreements at Arabian Travel Market, including
with Oman Tourism, Oman Convention Bureau,
and Fly Dubai, and hosted a meet and greet
with Chelsea’s Tore Andre Flo.
• Rixos Hotels Egypt has set a target of
reaching 2,000 operating rooms by the end
of 2019. This includes opening at least three
hotels in the Hurghada region: Makadi Bay,
Magawish and Sahl Hasheesh.
• The Department of Culture and Tourism
– Abu Dhabi highlighted the emirate as a
cruise destination and promoted its portfolio of
attractions, experiences and events, including
recently added assets such as the Louvre Abu
Dhabi, the Al Hosn cultural site and Qasr Al
Watan. A new online events calendar was also
heavily promoted.
• Swiss-Belhotel International has set a target
of 25 hotels by 2025 in the MENA region
identifying the GCC as its main growth market.
Seven properties are scheduled to open over
the next few months, including in Muscat,
Kuwait City, Makkah and Alexandria. Coming to
the Middle East are four new brands including
Grand Swiss-Belresort, Swiss-Belsuites, Swiss-
Belboutique, and Swiss-Belinn.
• The Oman Ministry of Tourism signed
partnerships with the public and private sector
companies at the show. Wego is set to promote
the Sultanate as the ideal choice for travellers
from the GCC, while an MOI with Fly Dubai is
aimed at attracting travellers from the GCC
and international markets. Holiday Factory is
a partner for an e-marketing campaign, while
a cooperation agreement was also signed
with Air Arabia. Finally, the agreement with
Musafir.com marks the culmination of the new
partnership portfolio.
IN BRIEF
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states can boost Chinese visitation further
and cater to younger travellers arriving
from the Far East.
Moderator Dr Adam Wu, CEO of CBN
Travel & MICE and World Travel Online,
said: “The trend is moving away from
group travel to FITs. Approximately 51%
of Chinese travellers [come from this
segment]. They are travelling in smaller
groups but it’s also the age groups that
are changing.”
Unique experiences represent a key
component when it comes to convincing
younger Chinese travellers to visit
the GCC. In addition to comfortable
accommodation and accessible amenities,
panellists noted that China’s FITs are
looking for attractions that are not
available in other markets.
Gulf countries are already taking steps
to strengthen ties with China and appeal
to the country’s international tourist
base. Chinese passport holders can obtain
30-day visas on arrival in Oman, Bahrain
and Kuwait, and the launch of Saudi
Arabia’s tourist visa is expected to lead to
further increases.
Dubai’s Department of Tourism
and Commerce Marketing (DTCM),
meanwhile, has partnered with China’s
Tencent to promote the emirate as a
preferred destination, and to bring the
company’s WeChat and WeChat Pay
platforms to the UAE. Panellists agreed
Machine learning and artificial intelligence (AI) will revolutionise the
way business is carried out, according to GCC tourism firms. These
technologies have the potential to transform the GCC’s hospitality and
travel sectors, but regional operators must strike the right balance
between high-tech and high-touch.
Technologies such as virtual reality (VR), robotic assistants and AI
chatbots are already facilitating smoother customer experiences
across the industry. Global sales of public relations robots are
forecasted to hit 66,000 units by 2020, and beacon technology
applications in the hospitality sector are projected to be worth $72
billion by 2026.
Machine learning and AI-driven innovations such as robot concierges
and butlers, as well as facial recognition and room customisation
technology, are becoming increasingly popular in the international
hotel sector. However, some GCC brands have been reluctant to
implement innovations due to high customer expectations that have
been driven by the region’s highly trained hospitality professionals.
The Robots are Here
Event review
June 2019
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that GCC hotels must also do more to
facilitate a seamless visitor experience.
According to figures released by the
UNWTO, Chinese visitors are the highest
spending overseas travellers on the planet,
shelling out $258 billion in 2017.
As Gulf destinations account for
approximately 1% of China’s outbound
tourist market at present, the panel
agreed that there remains significant room
for growth – as long as the hospitality
professionals create China-specific
offerings and content that appeal to the
country’s shifting market demographics.
Personalisation is Key
Gulf-based travel and hospitality
companies that use disruptive
technologies to boost personalisation and
remove friction for customers are likely
to become future market leaders. In a
panel discussion titled ‘The Big Picture –
Who Will Sell Travel Best in the Future?’,
representatives from Booking.com, Sabre
Corporation, Google, Facebook and
Emirates explored the potential benefits
and pitfalls of technology implementation
in the Gulf’s tourism sector.
While innovations such as the Internet
of Things (IoT), artificial intelligence (AI),
machine learning and personalisation
technology have the potential to boost
efficiency across the industry, panellists
emphasised that operators should always
consider how new applications are likely
to impact the customer experience.
Airports and airlines increased
investments in information technology
(IT) from 5.6% in 2017 to 7.5% in 2018,
accounting for an overall investment
of $30 billion. By implementing IoT
technology to optimise flight itineraries,
the industry could save the same amount
in fuel savings alone over the next 15
years, according to research conducted by
Colliers on behalf of ATM 2019.
In addition to efficiency savings,
panellists noted that the GCC’s
tourism industry must identify areas
in which disruptive technologies can
be implemented to ensure a seamless
customer experience.
The comprehensive implementation
Event Review
June 2019
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50
of personalisation technology could
also lead to significant benefits for the
Middle East’s hotel industry, according
to Colliers, increasing revenues by more
than 10% and reducing costs by more
than 15%.
Saudi Arabia Rising
Tourism will play a major role in
reducing Saudi Arabia’s dependence on
oil revenues, according to experts. In a
panel discussion titled ‘Why Tourism is
Saudi’s New ‘White Oil’, representatives
from Saudia Private Aviation (SPA),
Dur Hospitality, Colliers International
MENA, Marriott International, Jabal
Omar Development Company and Saudi
General Investment Authority discussed
opportunities related to upcoming tourist-
focused developments and visa reforms.
Kingdom-based industries in direct
contact with tourists are expected to
generate more than $25 billion this
year – approximately 3.3% of Saudi
Arabia’s GDP – according to figures
released by the World Travel and
Tourism Council (WTTC).
Saudi Arabia’s domestic tourist trips
are projected to rise by 8% in 2019,
while inbound visits from international
markets are expected to grow by 5.6% per
year, according to research conducted by
Colliers on behalf of ATM 2019.
With the creation of new local
attractions thanks to the Quality of Life
Vision Realisation Programme and the
General Entertainment Authority (GEA),
Saudi Arabia’s overall number of tourist
trips is on course to hit 93.8 million by
2023, up from 64.7 million in 2018.
By helping Saudi Arabia to further boost
its domestic and inbound tourist numbers,
panellists agreed that ‘giga’ developments
will prove crucial in helping to meet the
economic diversification targets set out in
Saudi Arabia’s Vision 2030.
Despite the more than 9,000 keys of
three- to five-star international supply
due to enter the market this year, the
panel agreed that the Kingdom is well
placed to sustain and even increase
occupancy levels over the coming years
thanks to a combination of giga-projects,
high-profile events, entertainment and
religious tourism.
Visa-related improvements are also
Event review
June 2019
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expected to drive growth in Saudi Arabia’s
tourism sector. With the roll-out of 30-day
Umrah Plus Visas, eVisas for tourists
and specialist visas for events such as
the Formula E Championship’s E-Prix,
the kingdom looks set to attract more
international visitors than ever before.
Looking to 2020
Travel, tourism and hospitality
professionals from around the world will
have an opportunity to explore the next
generation of industry innovations at the
Middle East’s first ever edition of Travel
Forward, which will take place alongside
Arabian Travel Market 2020.
The travel and hospitality innovation
event will connect buyers and suppliers
from across the Middle East and beyond,
enabling delegates to try out the latest
industry tools and take advantage of
technologies that could boost efficiency
and improve the customer experience.
The event will cover the full spectrum
of industry tools, from emerging
innovations such as augmented reality
(AR), virtual reality (VR), artificial
intelligence (AI), robotics and machine
learning, to existing systems such as
booking engines, business management
software and end-user technology.
The original edition of Travel Forward
was launched during World Travel Market
2018 in London. Based on the success of
the event to date, organiser Reed Travel
Exhibitions rolled out a Latin America
edition earlier this year, and plans to
introduce both Middle East and South
Africa editions in 2020.
Delegates at the Middle East event
will have access to high-profile keynote
speakers and a world-class line-up of
technology experts, and the event’s
organiser plans to limit the number of
exhibitors so that suppliers and buyers can
be more effectively aligned.
Travel Forward will include a dedicated
product theatre, enabling exhibitors to
conduct live demonstrations for attendees.
The event will also feature ‘Pitch It – Prove
It’ start-up challenge, in which suppliers
will not only explain the theory behind
their innovations but also demonstrate
their advantages in real time.
Arabian Travel Market will return in 2020
from April 19-22.
• Best Stand Design: Moroccan National Provincial Tourist Office
• Best Stand Feature: Sharjah Tourism
• Best Stand for Doing Business: Marriott International
• Best Stand at the Travel Tech Show: Babylon Booking
• Best Stand Personnel: The Garden Hotel Company Ltd., Guangzhou
Winners of ATM
Best Stand Awards
Event Review
June 2019
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Visit St. Petersburg has opened its Middle East representative office in Dubai, aiming to target the
region with the many delights the destination has to offer in the wake of eased visa regulations
Visiting the Cultural
Capital of Russia
It’s easy to travel the world from
the Middle East, and with the UAE
passport now ranked the most
powerful travel document in the world
– able to enter 173 countries visa-
free or on arrival – it makes sense for
tourism bodies to set up their Middle
East offices in this country.
One such representative office is
that of St. Petersburg, Russia. Visit St.
Petersburg opened its Dubai office in
November 2018, and Harmeek Singh,
chairman of Visit St. Petersburg for
Middle East Region says the aim
tourism focus
June 2019
was to “have a local representation
to promote and market Visit St.
Petersburg to strengthen trust in
alignment with the local audience who
want to know more about and to also
have the regional alignment”.
He continues: “As a representative
office for Visit St. Petersburg, we have
the responsibility to market the city
and Russia as whole in the Middle East.
The Visit St. Petersburg office in Dubai
is tapping into data and generating a
community by providing an experiential
platform to get a feel of the city.”
Singh notes: “The office in the
Middle East is a part of the Government
of St. Petersburg and its approach is to
reach out to a wider audience.
“The office not only represents St.
Petersburg for tourism but also has the
responsibility to create brand recall
among the B2C audience with brand
loyalty as an objective, thereby leading
it to be a destination of choice for
Middle East travellers.”
The Middle East is an important
market for St. Petersburg to tap into,
which has been actively developing its
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tourism focus
June 2019
enjoy beautiful summer months that are
filled with a lively, friendly and active
atmosphere through the night and day.
Singh comments: “Additionally, the
visas have been relaxed by the Russian
government recently to provide visas on
arrival for the Emiratis.”
The tourism office took advantage
of Arabian Travel Market this year
by showcasing its foray into the
new ‘Luxury Russia’ offerings that
centres on the symbolic, historical and
cultural aspects of Russia. ‘Luxury
Russia’ offers a range of specially
curated tours and activities. These
include bespoke museum premium
hour tours with a personalised
guide, along with gala receptions
at the Cruise Aurora shipyard, now
converted into a museum, and the
Catharine Palace. Under regular
circumstances, this facility is not
provided for general tourists.
Other exciting experiences are
overall tourism over the last few years.
The destination has been awarded
the World’s Leading Cultural City
Destination 2018 as well as Europe’s
Leading Cruise Destination and
Europe’s Leading Heritage Destination
2018 by World Travel Awards. Added
to this, the city also features the
Historic Centre and other related
monuments which are in the World
Heritage List of UNESCO.
Singh says that St. Petersburg is
of immense interest to citizens and
residents of the UAE and the wider
region. The city, home to several
theatres and museums, is called the
cultural capital of Russia. Currently, the
city has more than 100 theatres with
over 60 new productions and about
5,000 performances on offer.
St. Petersburg is also home to a
natural phenomenon: the White Nights.
Although not unique to the city, it lasts
from approximately June 11 to July 2.
With continuous light throughout the
whole day, the setting is perfect to walk
along the banks of the city’s rivers and
canals. And with it, tourists can also
Harmeek Singh, chairman
of Visit St. Petersburg for
Middle East Region
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54
also on offer, including the ability
to set off a cannon while touring
the historic Peter and Paul Fortress
and getting a helicopter tour of the
presidential palace, also known as
the Konstastinosky Palace. And for
art connoisseurs, special showing
of museum auction pieces, and
the opportunity to buy auction
masterpieces from world renowned
museum collections is also possible.
All this is further heightened by being
pampered with limousine service and
personal tour guides, living in luxurious
suites, and flying high in helicopters as
a mode of transportation.
“The Middle East is soon becoming
an important part of our tourism
business and we understand the need
to be present at Arabian Travel Market.
More so, this year as we are targeting
high profile travellers from the luxury
segment as our research indicates that
they contribute quite heavily to the
frequency as well as the spending habits
while visiting St. Petersburg,” said Olga
Redino, deputy general director & vice
head of Saint Petersburg Convention
Bureau, in a statement at the time.
Marina Morozova, head of the
National Tourism of Russian Federation
in the Middle East Dubai UAE and
CEO of the Luxury Travel Association,
said: “Our Luxury Tourism Association
is a unique project in Russia which
creates the platform for premium and
luxury customers to avail of exclusive
experiences and truly customised service
of an exceptional quality while travelling
in Russia. St. Petersburg is a real gem
in the Russian luxury travel collection
where our guests can get genuinely
unique experience of amazing art,
culture, white nights, open bridges.”
Singh comments: “We have had a very
successful outing at the recently concluded
Arabian Travel Market and our plans are
scheduled to be activated at the end of the
third quarter of 2019. As the visa process
has been relaxed for Emiratis, it provides
a major opening to the new sector which
personifies luxury and art.”
Currently the Visit St. Petersburg
office in Dubai covers the Middle East,
with different sectors targeted with
specific offerings. These are filtered as
per the requirements of the audience
in question. Singh adds: “In many
ways, we could be a bespoke service
and create a less detailed version for
planning travel, investments or leisure
in St. Petersburg.”
The current main markets for
inbound traffic in S.t Petersburg are
China, India, USA and Canada, and
Singh says this means the office now
has a huge opportunity to promote the
destination in the Middle East.
8.2m
Tourists to St. Petersburg in
2018, 9.3% more than the
previous year
3.9m
Foreign tourists
4.3m
Domestic travellers
TOURISM
NUMBERS
tourism focus
June 2019
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Supplier profile
June 2019
Bord Bia’s work links Irish food, drink and horticulture companies
with the world. Regional director Middle East, Claudia Saumell,
is currently leading the board and its members to success
Supplier Watch:
Bord Bia
What is Bord Bia?
Bord Bia (The Irish Food Board) is the
state agency with the aim of marketing
and promoting Irish food, drink and
horticulture both in Ireland and
internationally. Bord Bia works for both
small and large food manufacturers,
acting as a link between Irish producers
and their customers worldwide. In
addition to its head office in Dublin, Bord
Bia has a network of 13 overseas offices.
What is Origin Green?
Origin Green is the programme that
provides the proof that Ireland produces
food in a sustainable way.
Origin Green is the only food and drink
sustainability programme in the world
operating on a national scale. It unites
government, the private sector and food
producers through Bord Bia, the Irish
Food Board. Working across all levels
of the supply chain, this independently
verified programme enables Ireland’s
farmers, food producers and retail and
foodservice operators to set and achieve
measurable sustainability targets –
reduce environmental impact, serve local
communities more effectively and protect
the rich natural resources that Ireland
enjoys.
Under the Origin Green Charter, food
and drink producers make commitments
under three key areas: raw material
sourcing, manufacturing processes and
social sustainability. The charter enables
food manufacturers to set and achieve
measurable sustainability targets that
help them reduce environmental impact,
achieve efficiencies in the daily running
of their businesses, and improve their
impact on society and most importantly,
their overall bottom line as a business.
Bord Bia’s independent Quality
Assurance auditors inspect farms every
18 months and compile data on the
sustainability performance of each farm.
The information gathered by each auditor
is then combined with data from two other
national livestock databases; the Animal
Identification & Movement (AIM) and the
Irish Cattle Breeders Federation (ICBF).
Continuous assessment enables farmers to
make informed decisions on improving the
sustainability of their farms.
www.origingreen.com
Claudia Saumell is the former
Africa markets manager for
Bord Bia, working in the region
since 2013. Spanish born,
Saumell has worked in the food
sector her entire career since
her graduation in Business
and Management from the
University of Barcelona. She
began her career in the private
sector in Spain and Ireland,
working on international trade,
and moved to the public sector
in 1997 when she headed
the new An Bord Iascaigh
Mhara (Ireland’s Seafood
Development Agency) office in
Madrid. In 2009, Saumell joined
Bord Bia, supporting Irish food
and drink companies grow
exports to Spain before being
promoted to Africa manager.
During her time in Dublin,
Saumell had the responsibility
to implement the Africa strategy
that Bord Bia had in place to
assist the industry to grow in
this region. In January 2019,
she was appointed regional
director Middle East with
Bord Bia, moving to Dubai in
February 2019.
Meet
Claudia
Saumell
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Supplier profile
June 2019
Going beyond supplying water, MonViso’s managing director Stefano Iorini emphasises the value
and importance of community outreach
Supplier Watch:
MonViso Water
Briefly tell our readers about
your company?
MonViso Italian Mineral Water is a brand
with a heart. Our CSR and sustainability
programmes donate to Al Jalila
Foundation, which supports the global
cause of transforming lives through
medical education and research.
Sourced from Europe’s highest
spring (2,042m), MonViso is minimally
mineralised water with one of the
lowest sodium levels in the world, only
0.33 mg/L. Born in the heart of Italy’s
Monviso mountain, it is pure at origin
and bottled at source and its unique
composition gives it health benefits that
make it perfect for everyone.
We Hydrate! We Donate! We Recycle!
How long has MonViso Water been
available in this region?
MonViso started its activation in the
competitive water market in the UAE in
2015. Depending on your preferences, you
can opt for still or sparkling. The available
packaging is in 330ml, 500ml, 1 litre and
1.5 litres plastic bottles. From the end of
2017, MonViso has also been available in
375ml and 750ml glass versions.
How important is the Middle East
market for MonViso?
The Middle East is the most important
market for us. Currently, MonViso can be
purchased only in the UAE and Bahrain.
The water has one of the lowest sodium
contents in the world; can you share some
of the health benefits associated with this?
With only 0.33mg per litre, MonViso has
one of the lowest levels of sodium in the
world. Depending on your lifestyle, if it’s
an active or a sedentary one, your sodium
requirements are different. Nevertheless,
as sodium can be found in almost all
canned, processed and frozen foods, it is
better to try to reduce your daily intake
as much as possible. The low sodium
content is important to prevent water
retention and cleanse the kidneys.
CSR has been an important element for
your work in the UAE, the partnership
with Al Jalila comes to mind. Can you
elaborate on why working on community
initiatives is essential for you?
The “Take Water. Give Life” initiative
is truly the core of our activity, as we
strongly believe it is important to give
back to the community. We decided to
associate with Al Jalila Foundation to
have an impact on present and future
lives of children through education and
medical research. Our concept is easy:
for every litre sold through dedicated
partners, we donate AED 1. So far
we have donated more than 384,000
litres. We are grateful to all the clients
and business partners that selected
MonViso as their water of choice. They
made the choice to do a good deed.
What’s next for MonViso?
MonViso is also an eco-conscious
company. We will soon start a campaign
to encourage all MonViso customers to
pledge to recycle. We will collect empty
MonViso plastic or glass bottles from
their doorstep for free.
Moreover, we plan to give the plastic
a second life through “Take Water. Give
Life” merchandise. In collaboration
with Dgrade, the collected empty plastic
bottles will be transformed into fibre
and then converted to t-shirts, caps,
string bags, and other products.
We expect that in two or three
months the “Take Water. Give Life”
merchandise will be available for
purchase. As we continue to give back
to the environment and community, all
the net proceedings from the sales will
be directed to Al Jalila Foundation.
www.monviso.com
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Hitchki’s brand head in the UAE, Shivankit Mehta, says the nostalgia-influenced concept can
definitely take over the world
Nostalgia strikes
Describe the concept of Hitchki in your
own words?
India has always been the centre of global
attention for three distinct elements: Indian
food, music and Bollywood. At Hitchki,
we decided to amalgamate these values to
create a hue of nostalgia for your palate and
soul. Hitchki (the Hindi word for “hiccup”)
is a brand built on the essence of nostalgia.
One usually gets nostalgic about the food
one ate while growing up. The tunes we
heard on our first date or after our first
heartbreak have really never left us. The
characters from Bollywood movies we
idolised played a huge role in shaping us. All
these factors, while seemingly innocuous,
end up creating a strong impression on our
minds. Hitchki aspires to bring back these
feelings for you through its high-energy
contemporary chic setting.
What are the signature items on the
food menu?
The food at Hitchki is the sheer craft of
hands with some thoughtful verve on the
nostalgia quotient – which in fact is the most
important ingredient in the making of it.
Every dish has its own signature twist but
some key ones include the Bus Kar Chicken
Bao, The Ulta Punjab, the truly inspiring
Local Coca, age-old basics like the Hostel Ka
Maggi and Kheema aur Ghee ma Ghotala.
signing off
June 2019
Our Services:
• Salary & Compensation Survey
• Pre-opening recruitment from 20 countries
• Executive Search & Head Hunting
Currently Hiring:
• General Manager
• Director of Sales & Marketing
• Sales Manager / Executive
• Director of Engineering
• Front Office Manager
• HR & Training Manager
• Hotel Manager
• Director Finance
• Executive Chef
• F&B Director
Celebrating 23 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful & blissful journey.
We also thank the Almighty, Bin Eid team members, ex-employees, associates and numerous unseen souls who supported us to navigate
in our 23 years of spectacular journey. Thank you for the trust and confidence placed on us.
PO Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com Tel: +971 6 5686144 Website: www.bineid.com
BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
Since 1995
What are the signature drinks you offer?
Our drinks are crafted by our female
mixologist who keeps taking inspiration
across arenas and of course Bolly-style
tipples. The menu is divided by headers like
Trendsetters, Old Is Back, Smoky Cocktails
and so on, which define the palate for all age
brackets we cater to. We even have a range of
virgin drinks for toddlers. The best ones are
the Aamasutra, Didi Tera Dewar Deewana,
Action Jackson, Hera Pheri, and not to forget
the towering community drinks/shots like
the Scorpion Bowl and Himmatwaala.
How do you plan to stand out from the
competition?
Hitchki has no competition considering its
multitude of offering under one roof and the
tangent on which the management thinks.
We offer nostalgia-influenced food to quirky
cocktails, mood setting music and sheesha
ensconced in a classy setting. The very playful
vibe, the inviting team, the finesse in the
offering, Bollywood inspiration, comfortable
seating for all moods and a menu that is
priced in a way that it will always make our
guests feel more value for the money spent,
ensures the concept will be a success.
Can you describe the service culture at
Hitchki?
The culture at Hitchki stems through the
“customer is the most important entity”
adage. We truly believe in ensuring our
guests are endowed to a superlative
experience through all touch points. We do
imbibe values from Ian Carlson’s Moment of
Truth formula, where in all points of contact
with a customer are a point to carve an
impression. With the team well trained, we
stand tall when it comes to service efficacy
and effectiveness.
Finally, is this a concept you think is ripe
for expansion?
Hitchki has a great global appeal. We
are certain that the concept will be well
appreciated across cities, countries and
continents. We are already opening another
Hitchki by end of the year in Dubai, and
then in advanced talks to take the brand to
Singapore and London. We truly feel in the
next couple of years we would have nothing
less than 10 Hitchki outlets across the globe.
Page 59
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Business Complete plans.
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