Hotel & Catering, June 2021
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JUNE 2021 | HOTELNEWSME.COM
THE RESORT
LIFESTYLE
Anantara The Palm Dubai’s general manager
reveals the most valued skills in hospitality
INNOVATION
IN FOODSERVICE
Rational and Emerson on the latest in kitchen
technology breakthroughs
AN ENTHRALLING
AMBIENCE
sbe Lifestyle Hospitality’s COO
on how SLS Dubai is a natural fit for the market
Hotel&Catering
NEWS Middle East
A LL T H E L AT E S T F R O M T H E M I D D LE E A S T H O S P I TA L I T Y I N D U S T RY
ON A MISSION
MAN
YIGIT SEZGIN
THE CHIEF COMMERCIAL OFFICER OF ACCOR
wants to make his enterprise the LVMH of the lifestyle and hospitality segment
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JUNE 2021 | HOTELNEWSME.COM
IN THIS ISSUE
HCNME
MAN ON A MISSION
YIGIT SEZGIN
COVER FEATURE
The Chief Commercial Officer of
Accor wants to make his enterprise
the LVMH of the lifestyle and
hospitality segment.
32
22
MEET THE GM
EVOLVING TO MEET
CUSTOMERS’ NEEDS
James Hewitson, General
Manager, Anantara The Palm
Dubai Resort.
28
CHAIN OF THE MONTH
SLS HOTELS & RESIDENCES
SLS is the home of unique
experiences coupled with a playful
ambiance.
40
F&B FAR AND NEAR
FROM INDIA TO THE UAE
The face of Massive Restaurants,
Zorwar Kalra tells the tale of a
brand which owns and operates
trendsetting and critically
acclaimed venues.
42
THE BUSINESS
ELECTRIC EATS
Find out more about the brand
and expansion plans from
Founder Samer Hamadeh.
48
WHAT’S COOKING?
THAI TREASURES
Narongrit Thongwijit, chef de
cuisine at Sontaya Abu Dhab, has
his own way of doing things in the
kitchen…
54
FURTHER AFIELD
A RICH HERITAGE
Saudi Arabia has undergone a
significant cultural transformation,
evolving century-old customs to
fit the contemporary world we live
in today.
SLS Dubai
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HOTELNEWSME.COM | JUNE 2021
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EDITOR
Dina Maaty dina@bncpublishing.net
CEO
Wissam Younane wissam@bncpublishing.net
DIRECTOR
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GROUP COMMERCIAL DIRECTOR
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NEWS Middle East
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NEWS Middle East
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JUNE 2021 | HOTELNEWSME.COM
EDITOR’S NOTE
HCNME
B
efore writing this editor’s note, I spent
a good 15 minutes thinking about
whether I should end the title with
a period, or a question mark. The
reason I chose the latter was because
I had witnessed so much uncertainly around
the pandemic, and in the wake of it, that I have
deemed it rather unwise to make such broad
claims at the moment.
We do, however, have a host of stats and
statements from prominent industry figures
which may suggest that the worst is, indeed,
behind us. Prior to the pandemic, the direct
contribution of travel and tourism to the Middle
East’s GDP was predicted by the World Travel and
Tourism Council to reach $133.6 billion by 2028.
In an interview with Khaleej Times, Nicolas
Mayer, global industry leader for Tourism &
Hospitality at PwC, said that the recovery of
the tourism and hospitality industries will be
dependent on how fast tourism destinations and
tourism source markets rebuild trust in each
other. “That trust would of course be strengthened
by positive results in vaccination campaigns, but it
also depends on the ability of national authorities
to align with agility, and on the private sector
to work together positively and transparently
towards rebuilding trust in commercial relations.”
Recent research has shown that the UAE
has been named as the most popular tourist
destination for 2021. It topped the list of a study
conducted by global travel company, Kuoni, which
revealed that the country has emerged as ‘the
world’s most searched destination for 2021’ for
tourism, in 11 countries.
In addition, new research conducted by Hilton in
the UAE revealed that UAE residents were gearing
up for a busy year of travel in 2021. More than 50
per cent of survey respondents, which included
UAE nationals, said that they were planning
three or more holidays in 2021 if global travel
advice allows, with the main reasons being missed
holidays due to the pandemic and the desire to
revisit treasured destinations with their families.
One type of international visitor arrivals that
may still not recover substantially in 2021 is
business travel, Mayer pointed out. “Currently,
the hurdles to business travel are often still quite
cumbersome, either in the destination, or more
often, upon return to the home country, in the
form of extended quarantines or testing regimes.
Many companies are also looking at sources of
savings, and business travel expenses is one area
where many global players have decided to realise
some of these savings. We may see in the long run
that some types of business travel never recover to
pre-covid levels.”
As hospitality professionals, let us hope we see
the recovery we had hoped for soon. I, for one, am
very optimistic about the future…
Better Times Ahead?
DINA MAATY
EDITOR
dina@bncpublishing.net
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HOTELNEWSME.COM | JUNE 2021
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Page 8
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JUNE 2021 | HOTELNEWSME.COM
NEWS
HCNME
KBW VENTURES INVESTS IN MISSION-LED
FRENCH STARTUP FURAHAA GROUP
KBW Ventures, founded by Chief
Executive Officer Prince Khaled
bin Alwaleed, has announced
its investment in a mission-led
French startup, Furahaa Group.
Based in Paris, France, the
Group was founded in 2015 by
entrepreneur Arthur Devillers,
and has three operating
subsidiaries: PlantB2B, ViVeg,
and its eponymous dining venue,
Furahaa.
Plant B2B is a supply chain
and distribution entity that also
stocks the Group’s restaurants,
while ViVeg is one of the
company’s B2C arms with a
vegan food subscription box
business model, and Furahaa is
the company’s highly-rated
vegan fast food chain.
“This is my first investment
in the French market. Furahaa
Group, driven by Arthur’s vision
for an inclusive and diverse
workplace, while giving both
consumers and other vendors
a route to choose plant-based
options, had me interested in
the business immediately,” says
Prince Khaled, remarking on the
investment. “The distribution
business is strong, and during
the pandemic I saw a swift and
organized pivot– something
any investor would find
very attractive in a portfolio
company,” he continued. KBW
Ventures participated in the
company’s seed round alongside
private investors.
KBW Ventures has invested in
a number of companies in the
food technology sector including
both plant-based alternatives
and cultivated cellular solutions.
Furahaa Group joins existing
KBW Ventures portfolio
companies from the plant-based
realm: Rebellyous Foods, makers
of plant-based chicken with
B2B and B2C verticals, American
fast food mainstay Veggie Grill,
and vegan jerky company Moku
Foods.
Majid Al Futtaim has announced that it will
be the Official Hotel Partner for the UK
Pavilion at Expo 2020 Dubai.
The partnership was officiated at an
event held by Majid Al Futtaim at the
Kempinski Hotel, Mall of the Emirates. The
celebration was attended by Her Majesty’s
Ambassador Patrick Moody, Her Majesty’s
Trade Commissioner Simon Penney, UK
Commissioner General for Expo 2020
Dubai Laura Faulkner OBE, and officials
from the Department of International Trade
UAE. Majid Al Futtaim was represented
by Ahmed Galal Ismail, Chief Executive
Officer, Majid Al Futtaim – Properties, Fuad
Sharaf, Managing Director, UAE Shopping
Malls, Majid Al Futtaim Properties and
Khalifa Bin Braik, Managing Director, Majid
Al Futtaim – Hotels.
The collaboration aims to foster
opportunities between Majid Al Futtaim,
UK entities, businesses and travellers in
the lead up to Expo 2020 – and beyond its
six-month run which begins on October
1, 2021 – by promoting the company’s
compelling range of hospitality, leisure and
entertainment experiences, shopping and
F&B offerings.
In line with this, the agreement will see
Majid Al Futtaim host distinguished guests
and celebrities from the UK and provide
them with exclusive VIP services and
experiences during Expo 2020. This will
include hosting all British delegations in its
world-class hotel brands.
MAJID AL FUTTAIM
BECOMES HOTEL PARTNER
FOR THE UK PAVILION
AT EXPO 2020 DUBAI
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HOTELNEWSME.COM | JUNE 2021
Additionally, opportunities to
participate in key UK Pavilion business
events will be an important benefit for
Majid Al Futtaim and its partners as
part of the relationship.
Khalifa Bin Braik, Managing Director,
Majid Al Futtaim – Hotels, says:
“Becoming the official hotel partner
of the UK Pavilion at Expo 2020 is an
incredible honour. As proud partners,
we look forward to welcoming the
British delegations and their affiliates
to Dubai and to our Majid Al Futtaim
hotels and malls. We hope that this
partnership will further strengthen
the deep and enduring relationship
between Majid Al Futtaim and its
industry partners in the United
Kingdom across a range of mutually
beneficial sectors and opportunities”.
Majid Al Futtaim is committed to
delivering pioneering and innovative
concepts across its retail, property,
leisure and entertainment businesses.
This alliance with the UK Pavilion –
whose theme of ‘Innovating for a
shared future’ will see the exploration
of technology, creativity and
innovation, data analytics and robotics
– closely align with Majid Al Futtaim’s
long-term vision of innovating fast and
being future ready.
Laura Faulkner OBE, UK
Commissioner for Expo 2020 Dubai,
says: “We’re delighted to welcome
Majid Al Futtaim as a partner of the >>>
>>> UK at Expo 2020 helping us share
the best of the UK on the UK Pavilion
and across the UAE at their range
of hotels, malls and entertainment
venues. We’re excited to showcase
the UK to the world in one place as
we share how we are innovating for a
shared future.”
The UK Pavilion and programme
of activities will show the world the
extraordinary ideas and inventions of
its nation and will be celebrating the
diversity and excellence of the UK
and all that it has to offer including
its leading contributions in tech and
innovation towards future, sustainable
solutions.
NEWS
The Resident Key, which can be claimed by chatting with Four Seasons,
unlocks a staycation experience with exclusive rates and mystery benefits.
For those who call the UAE home, Four Seasons Resort Dubai at
Jumeirah Beach and Four Seasons Hotel DIFC have crafted a key that
unlocks secret benefits and opens the doors to some of Dubai’s most
inspiring stays. To claim the key, guests can chat with a Four Seasons
Resident Expert on WhatsApp, Facebook Messenger, or on the Four
Seasons App. The hidden privileges encourage Emirates ID holders to
discover the very best in dining, beach, wellness and relaxation.
Launching the summer edition of the Resident Key experience, Four
Seasons Resort Dubai at Jumeirah Beach and Four Seasons Hotel DIFC
offer generous savings and level-ups on rooms and suites, early check-
in and late check-out (subject to availability), welcome beverages at
select restaurants, 50 per cent off on pool and beach cabanas as well us
upgrades to spa treatments. Guests staying at the vibrant city hotel also
receive access to the idyllic beach and pool facilities at Four Seasons
Resort Dubai at Jumeirah Beach.
FOUR SEASONS JUMEIRAH AND DIFC
OFFER UAE RESIDENTS ‘SECRET KEY’ TO UNLOCK
MYSTERY EXPERIENCE
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JUNE 2021 | HOTELNEWSME.COM
SHANGRI-LA HOTELS READY TO WELCOME GUESTS WITH REOPENINGS
ACROSS KEY CITIES
NEWS
HCNME
Shangri-La in London, Vancouver and Paris are
ready to welcome guests back for moments of
spring and summer bliss. Following months of
closure, the properties prepare to welcome locals
and travellers with new dining offerings, room
packages, wellness programs, romantic experiences
and more.
Shangri-La Hotel, At The Shard, London
On May 17, 2021, Shangri-La Hotel, At The Shard,
London reopened its doors, welcoming guests
with new seasonal experiences and programs, all
heightened with whimsical countryside décor and
trailing wisteria to honor the spring season.
Shangri-La Hotel, Vancouver
On May 22, 2021, Shangri-La Hotel, Vancouver
will welcome guests to experience the hotel
and destination like never before. Guests can
sightsee and relax with the Luxurious Perspectives:
Helicopter Views and Spa Suites offering a private
helicopter tour with in-flight champagne and a
private spa experience in one of CHI, The Spa’s
relaxing spa suites.
Shangri-La Hotel, Paris
Just in time for summer, Shangri-La Hotel, Paris will
reopen its palace doors on June 1, 2021. Guests
will be welcomed in true Parisian luxury with
stunning Eiffel Tower views and palatial elegance.
Chef Christophe Moret & Pastry Chef Maxence
Barbot have reimagined the dining experience at La
Bauhinia with a chic yet relaxed environment that
will feature verdant summer terraces, along with
exclusive concepts on Le Bar à ciel ouvert and in-
room dining with a view.
Page 11
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
Whether you’re smearing it on a toast or sautéing
vegetables, butter is a vital ingredient used by celebrated
chefs all over the world.
More than 95% of chefs in France and Europe say that
butter is essential for cooking and baking, especially for
its flavour.
It elevates the flavour of any dish and adds finesse.
Gastronomic dairy butter is excellent when making a
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The content of this ad represents the author’s point of view only and is the sole responsibility of the author.
The European Commission is not responsible for any use that may be made from the information contained herein.
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JUNE 2021 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
St. Regis Hotels & Resorts,
part of Marriott Bonvoy’s
portfolio of 30 brands, has
announced the debut of The
St. Regis Dubai, The Palm.
Heralding the storied heritage
and celebrated traditions of
St. Regis, this hotel joins a
dynamic global portfolio and
brings the brand’s signature
hallmarks to Dubai.
A ribbon cutting ceremony
marked the debut of The St.
Regis Dubai, The Palm, with
His Highness Sheikh Ahmed
bin Saeed Al Maktoum,
President of Dubai Civil
Aviation Authority and
Chairman and Chief Executive
Officer of Emirates Group;
His Excellency Mohammed
Al-Shaibani, Chairman of
Nakheel; and Satya Anand,
President for Europe, Middle
East and Africa at Marriott
International in attendance.
“With its spectacular
skyline, breathtaking desert
landscapes, contemporary
architecture, thriving culture
and varied entertainment
offerings, Dubai is one
of the most sought-after
destinations for global leisure
travellers,” says Sandeep
Walia, Area Vice President –
United Arab Emirates, Marriott
International. “The St. Regis
Dubai, The Palm is an exquisite
addition to our global
portfolio and offers a century-
old legacy of uncompromising
refinement and bespoke
service on Dubai’s iconic Palm
Jumeirah.”
“We’re delighted to welcome
the St. Regis brand to our
portfolio of hospitality
partners. Palm Jumeirah is
firmly established as world-
leading destination for
living, leisure and tourism,
and the opening of The St.
Regis Dubai, The Palm brings
yet another world-class
hospitality offering to the
island’s ever-growing list of
attractions, including The
View, which opened at the top
of The Palm Tower last month.
With its enviable location,
luxury facilities and signature
service, the hotel is sure to
be a draw for UAE residents
and Dubai’s regional and
global luminaries,” says Omar
Khoory, Chief Assets and
Hospitality Officer at Nakheel.
Designed to feature
the brand’s sophisticated
aesthetic, The St. Regis Dubai,
The Palm balances local
influences with the modern
glamour and visionary spirit
of St. Regis. Elegant décor
and contemporary interiors
are accentuated with
bespoke elements such as
the hotel’s grand staircase,
which is embellished with
gold detailing that encircles
an exquisite chandelier.
Inspired by the Arabian palm
tree, the chandelier is gilded
with shimmering crystals
that gracefully illuminate the
ground floor of the hotel.
Deliveroo UAE has launched an initiative in partnership
with Five Guys to say a very special ‘Thank You’ to frontline
workers at SEHA for their contribution to the vaccination
drive in Dubai. Between May 24-26, Deliveroo dedicated a
fleet of riders to collect meals from Five Guys and deliver
them to SEHA front-line workers administering the vaccine.
The initiative was brought about as a thank you gesture
to the medical staff that have kept the city moving and
healthy during unpredictable times.
ST. REGIS HOTELS
& RESORTS
MAKES ITS DEBUT
ON THE PALM IN
DUBAI
DELIVEROO UAE LAUNCHES
‘THANK YOU’ INITIATIVE
IN PARTNERSHIP WITH FIVE GUYS
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HOTELNEWSME.COM | JUNE 2021
OPENINGS & LAUNCHES
For this summer, Sumo Sushi & Bento has launched a Poke
Pa’ina Festival fresh from Hawaii. Founder and CEO of Sumo
Sushi & Bento Julianne Kailihiwa-Holt is a native Hawaiian who
has curated all poke dishes to ensure that they are traditional
and embody an authentic Hawaiian taste.
Opening its doors in Dubai in 2000, the original family-friendly
Japanese restaurant brand now has 20 outlets across the GCC.
Sumo Sushi & Bento specialises in the creation of customised
Sushi Sandwiches, Poke Bowls, the Salmon Lovers Bento and
other specialty rolls.
In its 20th year, the brand is charting an expansion plan
targeting further GCC countries, as well as Europe, and Canada.
Argentinian restaurant La Casa del Tango is set to open its
doors in June, 2021 in DIFC’s Gate Village.
The venue – which is dressed in warm leathers and
sumptuous tones – will bring a vibrant and sensual dining
experience to Dubai by combining classic Argentinian
cuisine, and tango performers.
The man bringing the authentic spirit of Argentinian
culture to the heart of DIFC is famous tango artist, dancer
and choreographer, Enrique Macana. Guests will be
taken on a journey through Enrique’s passion, flavour and
energy when they experience his expression of Buenos
Aires in Dubai.
SUMO SUSHI & BENTO LAUNCHES POKE
FESTIVAL ADDING AUTHENTIC HAWAI-
IAN BOWLS TO ITS MENU
ARGENTINIAN RESTAURANT
LA CASA DEL TANGO BY ENRIQUE MACANA
TO OPEN IN DIFC
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JUNE 2021 | HOTELNEWSME.COM
APPOINTMENTS
HCNME
Chef Elie, please tell us a
bit more about your journey
before you landed at Nestlé.
I started my career as a chef in
2001, then graduated from Hospi-
tality Kitchen and Pastry Arts in
2004 with honours. With a strong
passion towards the kitchen and
all its aspects, and a profound
love for food preparation, I spe-
cialised in French cuisine, working
for international brands such as
Le Bistro De Beirut and Entrecote
de Paris.
I then moved to international
chain Buddha Bar, joining the pre-
opening teams as chef de partie.
Passionate about more than 11
types of cuisine, I tend to create
menus and theme nights, as well
as special and private events that
mix various tastes.
In 2005, I moved to the hotels
sector at Le Royal Hotel Beirut,
a 5-star hotel, as chef de partie
where I got promoted to junior
sous chef. In 2008, I shifted to
hospitality management as head
chef, and was then promoted to
executive chef for pre-opening
projects at Le Noir Motion Lounge
in Beirut.
In 2013, I moved to Dubai for
an executive chef role at Cedar
Dining Hospitality Management,
leading a culinary team of 120
employees, and handling seven
outlets and central kitchen pro-
duction serving international and
modern Lebanese cuisines with a
massive catering operation.
In 2016, I was part of the pre-
opening team as executive chef
for Metropolitan Boutique Hotel
under Habtoor Hospitality Group,
handling all six outlets including
a pub, Italian restaurant, sushi
bar, all-day dining, the banquet
and room service, plus catering
events.
From 2017 until now, I have
been executive chef at Nassima
Royal Hotel, which was turned
into VOCO Hotel Dubai under
IHG management and part of the
pre-opening team for the first
VOCO brand in Middle East, han-
dling all culinary operations.
What aspects of culinary are
you most passionate about?
I have been a chef for over 20
years, with each phase of my
career surrounding me with over
15 types of cuisine. I found myself
constantly looking for new, fresh
concepts which were more ap-
pealing to me than traditional
ones. I use this mindset in all my
recipes, and implement it with
cooking methods/style as well.
I try to stay up to date with new
cooking technologies and types
of cuisine, then use use my crea-
tivity to ultimately craft it all my
own way.
In terms of innovation, what
do you aim to bring to the
role?
As it’s a challenging time in the
F&B industry when it comes
to budgeting and manpower, I
intend to provide chefs with a
quicker, tastier, more creative,
and more consistent and cost-
effective solution.
What are some of the most
important trends you will be
focusing on?
The plant-based/vegan/flexitar-
ian lifestyles are trending right
now. I will be focusing on driv-
ing SWEET EARTH® as one of
Nestlé’s brands, bringing it to life
in restaurant and hotel menus by
creating new recipes using this
high-end range.
Nestlé Professional MENA has appointed
Chef Elie Lteif as culinary advisor.
Here, we interview the mastermind behind
the kitchen to know more.
“I have been a chef
for over 20 years,
with each phase of
my career surrounding
me with over 15 types
of cuisine.”
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HOTELNEWSME.COM | JUNE 2021
APPOINTMENTS
The Chedi Al Bait, Sharjah has
appointed Robert Nicolas Sahyouni
as director of sales and marketing.
With 17 years of experience in
hospitality and a wealth of prow-
ess in the industry, Robert Nicolas
Sahyouni will be leading sales, mar-
keting, revenue and reservations
activities as the newly appointed
Director of Sales & Marketing.
As a Lebanese national born in
the UAE, Robert graduated with a
bachelor’s degree in Business Ad-
ministration in Sales & Marketing –
an achievement that subsequently
led him to pursue the path towards
hospitality as his preferred route.
Robert started his career back in
2004 with Marriott International
and kept his relentless passion for
hospitality ever since. He says: “Op-
portunities don’t just happen – you
create them. I’m proud to have be-
come part of an establishment that
fosters diversity, growth and hard
work. It’s everything I stand for and
I’m looking forward to bringing
my contribution to the hotel in our
continued rise to the top.”
Laura Nicli has been appointed as
Hotel Manager for Novotel Suites
Dubai Mall of the Emirates and Ibis
Dubai Mall of Emirates and will be
responsible for managing overall
operations, reporting to Nishan
Silva, Cluster General Manager
MAF Accor Hospitality Services.
Laura started her hospitality
career 18 years ago as a trainee
cook in a local restaurant close
to her hometown in France
and gradually grew up the
ladder by experiencing various
departments such as Food &
Beverage, Front Office, Sales &
Marketing in several countries
across different continents. Her
curiosity and desire to explore the
world took her from France, to
Luxembourg, Spain, followed by
the UAE, Sri Lanka via Germany,
Maldives and now back to UAE.
She had the opportunity to work
as a Marketing Assistant at Dubai
Department of Tourism and
Commerce Marketing in Paris,
followed in 2009 by a three-
month placement as Marketing
Assistant and Sales Representative
at a four-star property in Dubai.
She joined the Accor group
to open the beautiful Pullman
Maldives Maamutaa as Resort
Manager in 2019 and proudly
waved the flag of female in
leadership position as Accor
embodies all the human values
she strongly believes in, namely:
respect, trust, spirit of conquest
as well as equality under the
RiiSE initiative and she personally
ensure to promote those values in
her daily business conduct.
Accor appoints hotel manager for two properties
The Chedi Al Bait
Sharjah appoints
director of sales and
marketing
Page 16
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JUNE 2021 | HOTELNEWSME.COM
Can you give us a glimpse of your
career journey so far?
For the past 20 years, I have
experienced the food industry through
different cuisines. In 2013, I came to
the UAE to work for Calicut Notebook
restaurant group as Group Executive
Chef. Calicut Notebook is an Indian
fusion chain; we have six outlets
and one central Kitchen in the UAE.
Moreover, we also have one outlet in
Kerala, India.
MAKING DELICIOUS POSSIBLE
HCNME
VIJEESH VARGHESE
AN INDIAN NATIONAL, VARGHESE TREASURES
AUTHENTIC KERALAN EATS.
EXECUTIVE CHEF
“In one day,
we sell around 250
portions of Fish
Mango Curry across
all our outlets.”
What’s your favourite dish to eat
and why?
My favourite foods are the Kerala
paratha and Kerala-style fish curry,
because they remind me of my
childhood.
What are you cooking up today?
Tell us more about the dish.
Today, I’m preparing Fish Mango Curry,
which diners of many nationalities
love; it’s a very mild, yummy dish – a
combination of South Indian paratha,
appam, puttu and more. With the taste
of raw mango and coconut milk, along
with the fresh seafood, Fish Mango
Curry is the fastest-moving item in our
restaurant.
In one day, we sell around 250
portions of Fish Mango Curry across all
our outlets.
As a chef, what are the top
ingredients and products you’re
using these days?
The MAGGI® Coconut Milk Powder
is the main ingredient we use at our
restaurant.
What are some of the most recent
important food trends you can tell
us about?
Due to the current situation, diners
need healthy, tasty foods – fast.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to
the market and meet demand?
I would like to suggest to food suppliers
that, when a chef approves ingredients
– they should ensure the availability of
the product, in addition to monitoring
quality.
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HOTELNEWSME.COM | JUNE 2021
FIND OUT MORE
ABOUT US HERE:
DRY STORE
• 50 g Fenugreek seeds
• 200 g Coconut oil
• 50 g Turmeric powder
• 200 g Kashmiri chili powder
• 500 g MAGGI® Coconut Milk Powder
VEGETABLES
• 500 g Onion
• 500 g Tomato
• 100 g Curry leaves
• 200 g Green chili
• 200 g Garlic
• 250 g Raw mango
• 100 g Coriandar leaves
• 200 g Ginger
SEAFOOD
• 500 g King fish (fresh and cleaned)
• 100 g Butter
• Salt, pepper and sugar
INGREDIENTS
FISH MANGO CURRY
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JUNE 2021 | HOTELNEWSME.COM
As a chef, what are the top
ingredients and products you’re
using these days?
As a healthy head chef, I mostly prefer
oats and organic vegetables. The main
difference between organic and con-
ventional food products are the chemi-
cals used for production and process-
ing; the residues of those chemicals
in food products have questionable
effects on human health.
All food products on the market
including those that contain residues
of pesticides, antibiotics, growth hor-
mones and other types of chemicals
which are used during production and
processing are claimed to be safe.
What are some of the most recent
important food trends you can tell
us about?
Healthy food: a healthy diet should
contain fruits, vegetables, and whole
grains, and include little to no pro-
cessed foods or sweetened beverages.
The requirements from healthy foods
can be met with a variety of plant- and
animal-based foods, although a non-
plant source of vitamin B12 is needed
for those following a vegan diet.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to
the market and meet demand?
Focus on the quality of the product!
Food safety is important; you want to
be sure that your food is wholesome.
We need to keep a close watch over
what goes into our food and how it is
processed before being sold to us.
Can you give us a glimpse of your
career journey so far?
I started my career with Taj Hotels as
a kitchen helper. Afterwards, I have
worked at Novotel, the Park, with Mar-
riot, Azadea and now I am head chef at
Healthy and Diet restaurant.
What’s your favourite dish to eat and
why?
One of the most interesting foodie
experiences I have ever had was eating
a Greek Chicken Yogurt Bowl in As-
sam and Bamboo Charcoal Powder in
Arunachal Pradesh; these are my two
favourite dishes.
What are you cooking up today?
Tell us more about the dish.
Today, I’m preparing a dish called
Grilled Herb Poulet; it’s a French dish
which most people like to eat as a main
course. There are many global and
regional preparation techniques and
cooking styles.
Herbed chicken is often seasoned or
coated in a spice rub, lemon sauce, or
both. Marinades are also used to tender-
ise the meat and add flavour. Rotisserie
chicken has gained prominence and
popularity in US grocery markets; her-
bed chicken is one of the world’s most
popular grilled dishes
MAKING DELICIOUS POSSIBLE
HCNME
PENTA KOTA PAVAN KUMAR
AN INDIAN NATIONAL, KUMAR HAS SEVEN YEARS OF CULINARY
EXPERIENCE, THREE OF WHICH ARE IN THE UAE.
FOOD INSPECTOR AND HEAD CHEF
“We need to keep
a close watch
over what goes into
our food and how it
is processed before
being sold to us.”
Page 19
19
HOTELNEWSME.COM | JUNE 2021
FIND OUT MORE
ABOUT US HERE:
INGREDIENTS
GRILLED HERB POULET
DRY STORE
• Salt and pepper
• 20 g MAGGI® Chicken Stock Powder
• 50 g MAGGI® Demi-Glace Powder
VEGETABLES
• 1 Carrot
• 5 Baby potatoes
• 1 pack Micro herbs
• 5 Asparagus
• 50 g Parsley
• 50 g Coriander
• 20 g Garlic
• 10 g Thyme
• 100 g White onion
PROTEIN
• 3 Chicken breasts
DAIRY
• Freshcream
Page 20
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JUNE 2021 | HOTELNEWSME.COM
MARKETPLACE
HCNME
Kitchen Design and Equipment
Swift Operations
RATIONAL AG
“The intelligence
of our equipment is
absolutely unique.
Our cooking
intelligence – our
software, in other
words – tailors
the whole cooking
process for the
desired result.”
T
he right cooking equipment
helps with the fast-paced
processing of food. Among the
most important factors that
people are looking in a res-
taurant is the fast turnaround of their
orders. They come in hungry and would
want to get their food at the soonest
time possible.
Restaurants could only do that if they
have the cooking equipment that could
help them deliver the food that the
client has ordered. Using traditional or
home cooking equipment would not
survive large orders, which is the rea-
son why cooking equipment made for
restaurants is the right option for food
establishments.
Page 21
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HOTELNEWSME.COM | JUNE 2021
What can you tell us about
your company?
RATIONAL AG is a company with a
market share more than 50%; it has
a leading position in the market for
equipment used in thermal cooking
in professional kitchens, as well as
in the field of haute cuisine: the best
technology in this field.
To offer the most effective solu-
tions for those who are engaged
in the processes of thermal food
preparation in professional kitch-
ens across various countries around
the world is the ultimate goal of our
company.
We see ourselves as an innova-
tive solutions provider which
develops its appliances focusing on
benefitting the customer, first and
foremost.
What’s the most unique feature of
your products?
The intelligence of our equipment
is absolutely unique. Our cooking
intelligence – our software, in other
words – tailors the whole cooking
process for the desired result.
Our goal with intelligent appliances
is to help make life easier in the
kitchen – to help people work more
efficiently and increase the level of
standardisation.
What are the latest trends in the
market?
The main trends in the market now
are multifunctionality, resource-
saving and sustainability. People
have become more eco-friendly and
are starting to think about the envi-
ronment. The zero-waste concept
has become a trend.
Healthy food-to-go and snacks
are also a popular trend all over the
world.
Another growing trend, of course,
is ghost kitchens. Even before the
pandemic, they were considered a
driver in the market, and it keeps
growing. The unbeatable advantage
of a ghost kitchen is that it can be
operated anywhere; the main thing
is that the equipment and setup are
right. In addition, overhead costs
are lower with a ghost kitchen.
At the same time, they can adapt
very quickly to changing market
needs. Again, provided that the
kitchen equipment plays along.
RATIONAL has cooking systems
which could help operate any
kitchen successfully and they
have become a centrepiece of
ghost kitchens thanks to the
multifunctionality of our ap-
pliances.
How have you evolved over the
past few years?
Our company is always on the move.
Several years ago, a new assembly
hall was opened in Landsberg,
Germany. Just recently, we opened
a sustainable dispatch building.
And, of course, we are constantly
developing our products.
2020 was our great milestone as
we launched a new generation of
our products, which was success-
fully done online; RATIONAL was
the first company in the market to
do that.
What’s in the pipeline for
RATIONAL AG?
Our focus was always on providing
the maximum benefit to our
customers, in addition to the best
solutions for daily kitchen routines,
as well as cooking support. We will
keep focusing on this goal and
continuously develop our products
and services to provide outstanding
support for our customers.
MAXIM KUZMIN
Key Account Manager Middle East,
RATIONAL Kitchen & Catering Equipment Trading FZCO
SWIFT OPERATIONS | RATIONAL AG
Page 22
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JUNE 2021 | HOTELNEWSME.COM
MEET THE GM
HCNME
Page 23
23
HOTELNEWSME.COM | JUNE 2021
Evolving
TO MEET
CUSTOMERS’
NEEDS
JAMES HEWITSON
Anantara The Palm
Dubai Resort
GENERAL
MANAGER
L
UXURY
HOSPITALITY
BRAND
ANANTARA
HAS BEEN IN
OPERATION
FOR 20 YEARS,
EVER SINCE
OPENING ITS
FIRST PROPERTY IN THE
SEASIDE TOWN OF HUA HIN
IN THAILAND. NOW, IT BOASTS
A REFINED SELECTION OF
HOTELS AND RESORTS IN
EXCITING DESTINATIONS
ACROSS ASIA, THE INDIAN
OCEAN, THE MIDDLE EAST AND
EUROPE. MODERN TRAVELLERS
ENJOY HEARTFELT HOSPITALITY
AND AUTHENTIC LUXURY IN
MOUNTAIN RETREATS, DESERT
HIDEAWAYS AND STUNNING
BEACHFRONT ESCAPES.
ANANTARA THE PALM DUBAI
RESORT WAS THE BRAND’S FIRST
PROPERTY IN THE EMIRATE,
OPENING IN 2013. IT HAS BECOME
A FAVOURITE FOR THOSE
ESCAPING THE CITY, AS WELL AS
INTERNATIONAL TRAVELLERS WHO
WISH TO CONNECT WITH THE
DESTINATION. IT IS ONE OF THE
LEADING PROPERTIES ON PALM
JUMEIRAH AND CONTINUES TO
TAKE MEASURES TO STAY AHEAD
OF THE MARKET. >>>
JAMES HEWITSON | ANANTARA THE PALM DUBAI RESORT
Page 24
24
JUNE 2021 | HOTELNEWSME.COM
Resort Enhancements
As the global pandemic has impacted travel, Anan-
tara The Palm Dubai is using the time to invest and
upgrade the property. The hotel rooms have new
55-inch Chromecast Smart TVs added, with the lat-
est technology. A new highly efficient air condition-
ing system is installed, and guests can control en-
ergy through their room management system. Also,
we are upgrading the rooms with new furniture to
create a comfort space for our valued guests.
Enhancements are also taking place at the din-
ing establishments of the resort. A new Thai-in-
spired bar is being added at the award-winning
Asian restaurant, Mekong, so guests can enjoy a
beverage with a sensational view of the Dubai sky-
line before they dine.
The popular all-day dining venue, Crescendo will
be closed from June until July to receive a total re-
fresh, courtesy of Broadway Interiors design com-
pany. Broadway have been selected to redesign the
restaurant and provide renovation. The fabulous
Fork & Cork Friday Brunch will relaunch in August
following the reopening of Crescendo.
MEET THE GM
HCNME
Page 25
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HOTELNEWSME.COM | JUNE 2021
Committed
to Sustainability
Anantara The Palm Dubai
has a firm plan in place for
sustainable growth. While
maintaining steady growth
and profitability, the resort
aims to reduce its overall
environmental impact.
To this end, eco-friendly
glass bottles are being
introduced and all plastic
bottles will be removed
from the hotel by July.
Guests will be provided
with a recyclable glass
bottle and can receive
purified water through the
water bottling system. This
initiative will save at least
1,048,320 plastic bottles
being consumed each
year at Anantara The Palm
Dubai.
The team focus on critical
areas from supply chain to
food waste to ensure that
sustainability objectives are
met. This forms the basis
for stable, lasting success
throughout the resort and
maintaining their Platinum
status of ‘Green Growth
2050’.
Providing Peace of Mind
New regulations have
been introduced to deal
with COVID-19 and keep
visitors safe. Anantara The
Palm Dubai has brought
in a variety of new meas-
ures, including partitioned
check in desks, an in-room
hygiene pack, sanitiser in
all public places, as well
as extra deep cleaning.
Staff and guests have their
temperature monitored
and QR codes are used in
the restaurants to reduce
contact between guests
and team members.
The resort is not only
adhering to all governmen-
tal and health guidelines,
but has gone beyond this
to provide guests with the
utmost care throughout
their stay.
Technological
Advances
Anantara The Palm Dubai is
visible across all major plat-
forms, including Facebook
and Instagram, keeping
in touch with custom-
ers via social media. Many
updates have been made
to ensure the user experi-
ence is easy for guests and
a new application is under
development. It is hoped
to launch the new mobile
app by August to ensure a
more seamless process for
travellers.
The team at Anantara The
Palm Dubai is confident
that they can maintain their
position as one of the lead-
ing Palm Jumeirah resorts.
Here at Anantara, we listen
to our customers and work
hard to achieve a very high
guest satisfaction. We do
everything we can to make
them feel comfortable and
ensure that they can con-
nect with the destination in
their own way by enabling
adventures and indulgence.
Our Owners ‘Seven Tides”
are committed to maintain-
ing our position as a lead-
ing Resort on the Palm and
are investing back into the
rooms product to ensure
our product will compete
with the influx of new
inventory joining us on the
Palm later this year. >>>
JAMES HEWITSON | ANANTARA THE PALM DUBAI RESORT
“THE HOTEL ROOMS HAVE NEW
55-INCH CHROMECAST SMART
TVS ADDED, WITH THE LATEST
TECHNOLOGY. A NEW HIGHLY
EFFICIENT AIR CONDITIONING
SYSTEM IS INSTALLED, AND GUESTS
CAN CONTROL ENERGY THROUGH
THEIR ROOM MANAGEMENT
SYSTEM.”
Page 26
26
JUNE 2021 | HOTELNEWSME.COM
MEET THE GM
HCNME
The investment that we put back
into the hotel is all about making
our customers happy and staying on
track with our sustainability goals.
This means we can deliver the most
seamless holiday experience possible,
while also making a positive impact.
Anantara Hotels, Resorts & Spas
Anantara is a luxury hospitality brand
for modern travellers, connecting
them to genuine places, people and
stories through personal experiences,
and providing heartfelt hospitality in
some of the world’s most exciting
destinations. The collection of distinct
luxury hotels and resorts provides a
window through which to journey
into invigorating new territory, curat-
ing personal travel experiences. From
cosmopolitan cities to desert sands
to lush islands, Anantara connects
travellers to the indigenous, grounds
them in authentic luxury, and hosts
them with passionate expertise. The
portfolio currently boasts over 40
properties located in Thailand, the
Maldives, Indonesia, Vietnam, China,
Cambodia, Ireland, Sri Lanka, Mauri-
tius, Mozambique, Zambia, the UAE,
Qatar, Oman and Portugal, with a
pipeline of future properties across
Asia, the Indian Ocean, Middle East
and Africa.
GHA
Global Hotel Alliance (GHA) is the
world’s largest alliance of independ-
ent hotel brands, bringing together 35
brands with 550 hotels in 76 coun-
tries. GHA uses a shared technology
platform to drive incremental
revenues and create cost savings for
its member brands. GHA’s award-
winning loyalty programme, DISCOV-
ERY, provides nearly 10 million
members exclusive opportunities to
immerse themselves in local culture
wherever they travel.
“OVER 40 PROPERTIES
LOCATED IN
THAILAND, THE
MALDIVES, INDONESIA,
VIETNAM, CHINA,
CAMBODIA, IRELAND,
SRI LANKA, MAURITIUS,
MOZAMBIQUE,
ZAMBIA, THE UAE,
QATAR, OMAN AND
PORTUGAL ”
Anantara Spa
Page 27
27
HOTELNEWSME.COM | JUNE 2021
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Page 28
28
JUNE 2021 | HOTELNEWSME.COM
CHAIN FOCUS
HCNME
Chain of the month
SLS
HOTELS & RESIDENCES
Page 29
29
HOTELNEWSME.COM | JUNE 2021
SLS HOTELS & RESIDENCES
SLS is the home of unique experienc-
es coupled with a playful ambiance.
Culinary artistry, theatrical interiors,
subversive design touches and unex-
pected indulgences are at the heart of
every SLS property. Collaborations
with leading developers, architects,
designers and chefs allow SLS to
continue anticipating, innovating and
shaping the future of luxury lifestyle
living.
With seven properties in Beverly
Hills, Miami, Bahamas, Cancun, and
Dubai, SLS is set to open two ad-
ditional properties in Puerto Madero,
Argentina and Hallandale Beach by
2022. SLS Hotels & Residences is part
of Accor, a leading hospitality group
consisting of more than 5,100 proper-
ties and 10,000 food and beverage
venues throughout 110 countries. >>>
SLS PROPERTIES
CLOCKWISE FROM
BOTTOM LEFT:
SOUTH BEACH. MIAMI
BRICKELL LOBBY, MIAMI
BEVERLY HILLS
DOWNTOWN DUBAI
BAHA MAR
BRICKELL, MIAMI
CANCUN POOL
Page 30
30
JUNE 2021 | HOTELNEWSME.COM
CHAIN FOCUS
HCNME
CHADI FARHAT
CHIEF OPERATING OFFICER
SBE LIFESTYLE HOSPITALITY
INTERVIEW
Tell us more about the SLS brand’s
most unique points.
SLS’s primary unique point ultimately
lies in the brand’s ability to combine the
following ingredients: flawless service, ex-
ceptional cuisine, transcendent design and
enthralling environment and wit. Through
those capabilities, SLS Dubai brings the
best culinary, mixology, spa, residential
and nightlife experiences via its portfolio
of branded venues and concepts.
SLS likes to flip tradition on its head and
a key example of that is placing the lobby
on the 71st floor, aptly calling it the Sky
Lobby. There, you’ll find two distinctive
concepts, S Bar and 12 Chairs a Caviar
Bar.
The opening of Fi’lia Dubai marks the
fourth location worldwide and the very first
in the Middle East for the concept. The
restaurant is helmed by Chef Sara Aqel
and the only restaurant in the region led
exclusively by a team of talented women.
On the 75th floor lies Privilege, a lounge
and nightlife venue, featuring the region’s
highest two infinity pools offering coveted
and unobstructed views of Dubai. Privilege
is also home to the iconic SLS brand duck,
an emblem found in every SLS property
around the globe.
Most notably, the launch of Carna, the
renowned contemporary steakhouse
Carna by Dario Cecchini, on the 74th floor,
marks the dining concept’s initial presence
in the region. As an industry pioneer, we
have profound respect for Dario Cec-
chini’s craft, along with Tuscany’s culinary
traditions.
And finally, the presence of Ciel Spa, a
leading spa brand within the Accor group,
offers world-class services and custom-
ised treatments carried out by a team of
expert aestheticians and therapists.
As a destination, SLS Dubai’s unique
points all cohesively work together in
creating a community, one that invites like-
minded individuals to feel inspired.
Where does SLS fall on the luxury
spectrum and how does the brand ap-
peal to millennials (the most targeted
consumer/guest category in times of
pandemic) as well?
We’re living in a post-luxury world. Luxury
has evolved beyond the material. To ex-
perience true luxury today is to enter a
curated universe; a universe that intuitively
understands one’s smallest needs, that
allows one to experience the joy of small
surprises, the poetry in a special moment
and the humour in the irreverent. Luxury
today is slowing down by simplifying life,
providing opportunities to share meaning-
ful exchanges, mingle with the like-minded
and ultimately, to inspire, enrich and enter-
tain us. SLS is the home of post-luxury…
In terms of the hotel and hospitality
industry, the lifestyle movement is trending
exponentially. The brand of SLS strad-
dles the line of ‘classical high luxury’ while
also taking into consideration the lifestyle
aspect. How can our services be improved
Page 31
31
HOTELNEWSME.COM | JUNE 2021
to cater to different clientele’s
needs? What is impressive
is the blurring of boundaries
between luxury and lifestyle,
and that they now seem to
coexist. Luxury used to be
defined as specific guest
amenities, room sizes, service
levels and product quality; now
it is determined by the varied
experiences offered to our
guests.
Luxury and lifestyle both play
a role within the ‘experience
economy’ in order to appeal
to customer’s expectations
– which in turn, are rapidly
changing as well. SLS aims
to be more creative in the
offerings, communicate on
different platforms with our
unique, witty and playful tone
of voice.
SLS does not appeal to only
one demographic. Overall, SLS
caters to travellers and locals
looking for the best culinary,
mixology, spa, residential and
hotel experiences. Our cus-
tomers come from different
backgrounds, inclusive of the
millennials, who are the prime
targets of experiential luxury.
What does the SLS Dubai
bring to the emirate?
The emirate is one of the
most relevant global destina-
tions. SLS is a natural fit for
the Dubai market. The Middle
East is a critical market for
our lifestyle platform as we’re
looking to open more proper-
ties in the region, particularly
in the GCC.
SLS Dubai presents to the
Emirates an overall luxury
lifestyle destination, for the
local and international traveler,
bringing the best culinary,
mixology, spa, residential and
nightlife experiences.
SLS is all about luxury with
a twist – the property itself is
becoming an iconic pillar of
architecture in the skyline of
Dubai, where guests can enjoy
the urban lifestyle with an
elevated, bespoke experience,
and unparalleled views of the
city.
What can SLS Dubai
guests expect to see in the
coming months?
In the coming months, guests
can continuously expect SLS
Dubai’s unwavering focus on
quality, and an immaculate en-
vironment where the focus will
always be squarely on them.
SLS Dubai’s team will always
connect with the local commu-
nity, engaging with partners
in crafting something special
and out-of-the-ordinary, with
the aim of delivering the type
of cultural connection and
experience so many of luxury
guests seek.
Plus, for the next few
months, SLS Dubai will be
focusing on wellness, going
beyond the ideas of physical
activity and relaxation, though
they are still important. Well-
ness is a state of mind; an atti-
tude that for some guests they
seek while at a hotel. Wellness
must be integrated into all
aspects of the guests stay,
providing them with not only
a great experience, but also
access and insights on how
to sustain a healthy lifestyle
and mindset in their every day
lives. And thanks to Ciel Spa,
a leading spa brand within the
Accor group, we’re presenting
guests with an intimate well-
ness haven, to communicate
and highlight SLS Dubai’s
high regard of wellness.
We will continue reinventing
the experience at SLS Dubai,
from events to activations, we
will always be delivering new
experiences to keep our
guests engaged and our
brand relevant.
“THE OPENING
OF FI’LIA
DUBAI MARKS
THE FOURTH
LOCATION
WORLDWIDE
AND THE
VERY FIRST IN
THE MIDDLE
EAST FOR THE
CONCEPT. ”
SLS Dubai
SLS Dubai
SLS HOTELS & RESIDENCES
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JUNE 2021 | HOTELNEWSME.COM
COVER FEATURE
HCNME
W
hen he started working
at Accor as its Chief
Commercial Officer for
the Middle East and
Africa in 2018, Yigit
Sezgin remembers
causing a bit of a stir
then with the way he
went about his work
at the hospitality
conglomerate- and it’s still something
that can take people aback today,
especially those who may not be familiar
with him. You see, while one may expect
Sezgin to behave like a stereotypical
corporate executive in the nine-to-five
mould, it will become quickly clear that
he is nothing of the sort- this is someone
who truly loves the business he is in
so much that he doesn’t care when he
punches in and out of work.
But it’s not just about the time he
spends at the office- Sezgin seems to
have a particular knack for having his
work associated with all areas of his life.
For instance, he may be out sailing on a
yacht on an apparent holiday- but that’s
also where he gets major breakthroughs
in terms of decisions on how to steer
his enterprise ahead. Or, like many of
us these days, he may be on his phone,
scrolling down on his Instagram feed-
but it’s not just a mindless activity for
him, one can be almost certain that he’s
keeping an eye out for trends that can
prove useful when marketing the hotels
under the Accor portfolio.
These examples explain why I believe
Sezgin’s answer to my question about
whether he ever actually switches off
from work- his reply to that was instant:
“Never.” But then again, as someone
who’s so passionate about the art of
lifestyle and hospitality, thinking about
it all the time is not something Sezgin
would ever complain about- even if it is
happening during his off-hours. “I think
that’s my weakest spot,” he says. “And
it’s been told to me during performance
reviews by my bosses, that I have no
work-life balance. But, you know, I really
like doing my job, and I decided to make
my job a part of my lifestyle- and that’s
how it works for me.” >>>
YIGIT SEZGIN
THE CHIEF COMMERCIAL OFFICER OF ACCOR
wants to make his enterprise the LVMH of the lifestyle
and hospitality segment
BY ABY SAM THOMAS | PHOTOGRAPHY FAROOQ SALIK
A MISSION
MAN ON
“YOU CAN’T REALLY UNDERSTAND OR FEEL THINGS WHEN YOU’RE SITTING IN A BOX. THAT’S MY NATURE- I LIKE LIFESTYLE,
I LIKE PEOPLE, I LIKE TRAVELLING, PARTYING, ENJOYING LIFE… AND THAT’S THE FLAVOUR I BRING TO THE COMPANY!”
Page 33
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HOTELNEWSME.COM | JUNE 2021
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JUNE 2021 | HOTELNEWSME.COM
Sezgin’s exuberance about his
work is something that can be
said to have worked out well for
his employer, especially since
the Paris-headquartered Accor is
currently in the throes of a period
that’s incredibly challenging
and extremely exciting at the
same time. Now, the former is, of
course, because of the global crisis
brought on by the coronavirus
pandemic, out of which the
hospitality industry at large is
only just beginning to make
its way out of- but the latter is
thanks to a couple of calculated
moves made by Accor that
bode well for its future in this
dynamic space.
Perhaps the most talked
about of these is Accor’s joint
venture with Ennismore,
which has made it the world’s
leading entity in the lifestyle
segment. Accor’s acquisitions
and alliances with key names in
the global hospitality landscape
have also been making people
sit up and take notice- this has
brought brands like Mama
Shelter, SLS, Paris Society,
Faena, and many more under
one magnificent umbrella.
There’s also Kitch-In, Accor’s
first investment in the ghost
kitchen and online food delivery
space, built in partnership with
renowned restaurateur Evgeny
Kuzin and acclaimed chef Izu
Ani, which has already been
rolled out in the UAE, and is set
to grow across geographies soon.
Sezgin cannot contain his
excitement when talking
about these developments at
Accor- as a self-confessed fan
of the out-of-the-box kind of
thinking, he’s gleeful that his
company is exhibiting that
kind of behaviour in its strategy
for the future. “We can’t just
stand there and run like an old
hotelier,” he declares. “For us,
the idea is to become the LVMH
of the lifestyle and hospitality
segment.” According to Sezgin,
the way in which Accor is
choosing to navigate the market
now is completely unique,
and that’s what is making it
stand out from its peers in this
space. “I don’t think we have a
competitor; honestly, I don’t,”
he says. “We’re so diverse, so
powerful, so strategical… We’ll
own the space in hospitality with
our new way of doing things.”
“THE ENNISMORE
JV WILL BOOST OUR
GROWTH BY GIVING
US EVEN MORE
CREDIBILITY
IN THIS FIELD.”
LOUIS ABI ABBOUD | ACCOR
“I DECIDED
TO MAKE MY
JOB A PART
OF MY
LIFESTYLE-
AND THAT’S
HOW IT WORKS
FOR ME.”
I BELIEVE WE CAN DRIVE HIGHER REVENUES WHEN WE ARE HAPPY
AND MOTIVATED AND ENJOYING OUR TIME AT WORK.”
IMAGES COURTESY: ACCOR GROUP
COVER FEATURE
HCNME
Page 35
35
HOTELNEWSME.COM | JUNE 2021
Left:
Delano South Beach,
Miami, an Accor
property.
Featuring Philippe
Starck’s whimsical
Alice in Wonderland
garden path leading to
the iconic swimming
pool and with direct
access to the ocean,
the Delano Beach Club
provides guests with a
memorable experience
of poolside luxury in a
modern tropical setting.
Having such an overarching goal is what seems to have
powered Sezgin and his team at Accor through the
course of the COVID-19 crisis. After all, being part of a
sector that was among the most devastatingly affected
by the repercussions of the coronavirus pandemic
couldn’t have been a joy ride, but the leadership at Ac-
cor, led by Chairman Sébastien Bazin, used the time to
take whatever possible steps to ensure the enterprise
remained secure and stable for the prospect of brighter
days ahead. While it was a difficult time for everyone
involved, Accor’s decision to stay engaged with all of
its stakeholders, while looking inward for solutions,
proved to be beneficial for the company in the long run.
According to Sezgin, the enterprise did this by mak-
ing sure its lines of communication with investors
and customers were open all through the crisis,
which allowed it not only to stay engaged with them,
but also keep itself attuned to all of the changes
happening in the world at large. Internally at Accor,
employees were encouraged (and given the freedom)
to come up with ideas that could bolster the enter-
prise, be it with new business models, or alternate
revenue streams- Sezgin proudly declares now that
those are the concepts and designs that are fuelling
the company’s growth today. “I believe that when
people find themselves battling adversities like the
COVID-19 crisis, they tend to come up with a lot of
innovative solutions for the problems they face by
expanding and accelerating their minds,” Sezgin
says. “That’s what our team did at Accor, and it was
amazing to see.”
Sezgin also pulled out his own creative chops
through the course of the coronavirus pandemic.
One such effort was when lockdowns began to force
people to stay at home, Sezgin attempted to enter-
tain them by hosting Instagram Live sessions with
influential personalities from around the world,
which included boxer Amir Khan, comedian Russell
Peters, actress Nargis Fakhri, and others. >>>
Left:
Yigit Sezgin hosted Instagram
Live sessions with influential
personalities from around the
world during during lockdowns
caused by the COVID-19
pandemic.
MAN ON A MISSION | YIGIT SEZGIN
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36
JUNE 2021 | HOTELNEWSME.COM
COVER FEATURE
HCNME
Now, this was not something that was strictly with-
in Sezgin’s mandate in his role at Accor- but the
fact that he did it anyway (and the good feedback
he received for it) is an easy showcase of the lively,
boisterous approach he has to his work. “I’ve never
been a guy who’s satisfied with just sitting in the
office and doing the grind,” he explains. “You can’t
really understand or feel things when you’re sitting
in a box. That’s my nature- I like lifestyle, I like
people, I like travelling, partying, enjoying life…
And that’s the flavour I bring to the company!”
At this point, Sezgin reiterates the fact that he has
chosen what he really likes to do as his career, and
that, in turn, is what pushes him to give his very
best at what he does for work. Sezgin joined Accor
after a stint as the CEO of the Turkey-based Bilgili
Holding, which was preceded by leadership roles
at Carlson Rezidor, The Ritz-Carlton, and Mar-
riot. All of these positions were focused on sectors
like hospitality, lifestyle, and luxury, and it is this
wealth of experience that he brings to his role at
Accor today. This has informed his leadership style
as well, with Sezgin making use of his own personal
philosophies to guide those around him at work.
“For me, the most important
thing is to make sure I and
my team are operating in a
happy environment,” he says.
“And that’s because I believe
we can drive higher revenues
when we are happy and moti-
vated and enjoying our time
at work.” This would explain
the three characteristics
Sezgin listed when asked
for the attributes he’d want
to see in people wanting to
work with him: “Dynamic,
funny, creative.” And the
three traits he wouldn’t care
for? “Not being a team player,
arrogant, lazy.”
This thus ties in to Sezgin’s
advice for people who wish to
follow in his footsteps when
it comes to having fulfilling
careers in their lives. “Look, I
think one definitely designs
their own chances in life,” he
says. “And I think that starts
with one being a really good
observer of oneself- you need
to find out what you actually
like to do in life. Follow that
passion, and work on making
it your career- that’s what
will get you to wake up every
day, raring to go.” According
to Sezgin, at the end of the
day, one should be looking at
oneself for the life they wish
to lead- and that’s the mantra
he decides to conclude this
interview with: “Blame
nobody. Expect nothing. Do
something.”
Below:
The Hoxton Amsterdam,
an Accor property.
Rich in history and full of local buzz,
it is the first international venture
for the Hoxton hotel group when it
opened in 2015, branching out from
East London.
“FOR US, THE IDEA
IS TO BECOME
THE LVMH OF
THE LIFESTYLE
AND HOSPITALITY
SEGMENT.”
HOXTON AMSTERDAM IMAGE COURTESRY: ACCOR GROUP
Page 37
“WHEN PEOPLE FIND THEMSELVES BATTLING ADVERSITIES LIKE THE COVID-19 CRISIS, THEY TEND TO COME UP
WITH A LOT OF INNOVATIVE SOLUTIONS FOR THE PROBLEMS THEY FACE BY EXPANDING AND ACCELERATING THEIR
MINDS. THAT’S WHAT OUR TEAM DID AT ACCOR, AND IT WAS AMAZING TO SEE.”
MAN ON A MISSION | YIGIT SEZGIN
Page 38
Timeless Elegance
Where modern French art de vivre meets ancient Egyptian charm.
Book your stay at sofitel-dubai-theobelisk.com
PARIS - LONDON - ROME - DUBAI - SYDNEY - MEXICO CITY
Page 39
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40
JUNE 2021 | HOTELNEWSME.COM
Farzi Café is a very innovative
concept; how did the idea come
about?
Indian food and date night? Nay?
Indian food and dada-dadi’s
anniversary? Yay! This percep-
tion made us introduce a product
that’s Indian, exciting, exotic
and contemporary – driving
the millennial crowd to think of
Indian food when they want to
hang out with friends or plan a
special date. This was the thought
behind the birth of Farzi café. It’s
about the drama and the surprise
for taste buds and visually a com-
plete surrender of the senses. The
food offers the post-molecular,
-modern techniques of fine dining
Michelin-star restaurants in a café
concept; adding a global twist on
Indian food and an Indian twist to
all-time international plates – all
served with a lot of drama whilst
still playing homage to the ingre-
dients and original food. When we
design the menu, this is what we
call “Farzified”.
What do you think appeals
the most to UAE and GCC
consumers?
The UAE forms one of the key hubs
of modern international trade,
leisure and gourmet cuisine. It has
remarkable infrastructure, pres-
ence of almost all international
business houses and is a melting pot
of cultures and traditions, making it
a true global city.
For the UAE, it has been our con-
stant endeavour to delight patrons
with novel, memorable dining ex-
periences. Farzi Café in Dubai and
globally is all about making dining
out fun and interesting, while offer-
ing uniqueness through its culinary
innovations, with a twist on the
dining traditions from the region it
is introduced in.
How did your F&B experience
influence Farzi Café?
The idea behind Farzi Café was
born out of my observation of the
Indian dining space and consumer
behaviour. We realised that, when-
From India
to the UAE
F&B FAR AND NEAR
HCNME
The face of Massive Restaurants,
Zorwar Kalra tells the tale of a brand which owns and
operates trendsetting and critically acclaimed venues.
Spearheading the company, which includes Farzi Café,
KODE, Masala Library by Jiggs Kalra, Made in Punjab,
TYGR, R2O (Rivers to Ocean), and more under its wing, it
has been an adrenaline-charged journey.
Page 41
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HOTELNEWSME.COM | JUNE 2021
ever we chose to dine out, In-
dian cuisine always featured
at the bottom of the pyramid
of our choice of cuisine,
a trend which has always
intrigued me personally.
As an avid lover of all that
Indian food has to offer, I
have always believed that it’s
up to us Indians to make the
effort to elevate Indian food
and reintroduce it to the
world in its modern avatar
while retaining its tradition-
al roots, and this had to begin
from our homeland.
The endeavour to bring In-
dian cuisine back for modern
day, well-heeled, discerning
diners and reintroduce it to
the world, gave birth to the
concept Farzi Café, which is
known today for its innova-
tion in cuisine and mixology.
What other venues are
you planning on opening
in the region?
The Middle East is a very
good fit for our other brands.
We’re specifically thinking of
Papaya and Botai. Papaya is
a modern pan-Asian bistro
which serves incredible food
with post-modern molecu-
lar techniques. The focus
remains on high quality
ingredient sourcing and a lot
of respect for the authentic-
ity of the dish; with that we
incorporate modern tech-
niques and try to produce a
product that is very unique.
Botai is a modern Thai
Bar & Grill restaurant. It’s a
concept set against interna-
tional decor and showcases
contemporary Thai food and
European grills. The menu
stays true to authentic Thai
flavours with a signature
modern twist offering pa-
trons a gastronomic voyage,
using the freshest ingredi-
ents, straight from Thailand
and across the world, to
achieve pure and intense
flavours.
Younion – our most ‘non
serious’ concept, targets
the millennials of the city
and offers over 200 varie-
ties of short beverages.
Entirely youth-centric with
a focus on fun and comfort,
Younion encourages guests
to kick back and relax, while
enjoying the vast variety of
food and drink on offer. We
have also recently opened
+94 Bombay in Mumbai
which serves Sri Lankan,
Maharashtrian and regional
cuisine. We feel both of these
brands can be a good fit for
the Middle East and offer
patrons a whole new food
and dining experience.
What’s your favourite
cuisine and why?
My favourite cuisine in the
world is always going be
Indian. Ther’is something
amazing about Indian food
and its diversity. Every state,
every region, has its own
distinct flavour and style.
Even something as basic as
dal-chawal has over 50 varia-
tions across India! No matter
where you go in the world,
I always want to come back
home and enjoy good Indian
food.
Tell us more about your
experience at Masterchef,
and how it has influenced
your culinary ideas.
Masterchef is one of the best
experiences I have ever had;
it exposed me to the sheer
level of cooking talent that
exists in India. The par-
ticipants were all passionate
cooks who wished to be chefs
or open their own restau-
rants. It was exciting to see
the contestants from varied
professions and diverse
cooking styles who shared a
passion for food.
The main reason that I
decided to join the show
was due to my ability to
master new techniques like
molecular gastronomy and
never-seen-before tech-
niques. Culinary education is
not mandatory for budding
chefs. It’s the passion that
counts and this is exactly
what Masterchef has shown
us over the years. The best
chef is one who takes care
of taste, nutrition, hygiene,
innovation, presentation and
presents a burst of flavours
in the mouth, tapping into all
of the senses through fusion.
ZORWAR KALRA | MASSIVE RESTAURANTS
Tandoori wild
mushrooms,
walnut and garlic
crumbs truffle
haze at Farzi Cafe
“FARZI CAFÉ
IN DUBAI AND
GLOBALLY
IS ALL ABOUT
MAKING DINING
OUT FUN AND
INTERESTING,
WHILE OFFERING
UNIQUENESS
THROUGH
ITS CULINARY
INNOVATIONS.”
Page 42
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JUNE 2021 | HOTELNEWSME.COM
INSPIRED BY THE ANIME CULTURE OF
AKIHABARA IN TOKYO, AKIBA DORI HAS
ADDED SOME MORE FUN TO THE DUBAI
DINING SCENE. HERE, WE FIND OUT MORE
ABOUT THE BRAND AND EXPANSION PLANS
FROM FOUNDER SAMER HAMADEH.
What was the inspiration behind
Akiba Dori?
The initial spark that actually
formed the idea for the Akiba Dori
concept, was my fascination with
Japan. Although I had never visited
Japan at the time, I was always cap-
tivated by the country’s back-alley
grey markets and electric city cul-
ture. I pictured this as a secret world
filled with neon signs and storefronts
shrouded in mystery, with what goes
on beyond closed doors, being the
business of the store owners and
those in the know. It was the simple
image of this that got me hooked.
I figured that the mood and ambi-
ance that comes with these spaces
would mesh well with the Dubai
scene and from there it was a matter
of serving delicious Japanese street-
food and making some of the best
pizza in the region.
Tell us more about your journey
as restaurateur – and how your
passion for food came about.
My love for the industry was never
originally based around food, to be
honest; it was always about giving
people a better, more interesting and
enticing F&B experience, which I
feel is just as important as the food.
I felt that most restaurants in Dubai
lacked any authentic identity and I
felt I could essentially change one
logo for another for any of the res-
taurants and no one would know the
difference – which still remains the
case more often than not, because
concepts get created on Pinterest
these days.
Electric Eats
THE BUSINESS
HCNME
“MY GOAL FROM THE
VERY START WAS AND
STILL IS WANTING TO
GIVE CUSTOMERS
A DIFFERENCE
IN EXPERIENCE,
SOMETHING THAT
STANDS OUT AND CAN
STAND ON ITS OWN”
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HOTELNEWSME.COM | JUNE 2021
So, my goal from the very start was
and still is wanting to give custom-
ers a difference in experience,
something that stands out and can
stand on its own, and that’s where
it all started. I look for authenticity
and originality with all my concepts,
so I ensure they never look like
anything else – aiming to always
offer a unique experience.
What makes the restaurant the
perfect fit for the Dubai market?
To be honest, Akiba Dori can work
in any and every market where cus-
tomers want simple and delicious
Japanese food, which is basically,
almost any metropolitan city on
the planet. Dubai & Japanese food
in particular is a winning combi-
nation given the love people have
here for Japanese food and exciting
flavours.
On top of this, I believe the overall
feel and space of Akiba Dori is well
received by the Dubai crowd and
that’s been great.
What are your favorite dishes in
general and at Akiba?
My favourite sandwich on the
planet is the Francisco from Bar-
Bar, a Lebanese street food concept
from Beirut that happens to be
opening in Dubai next month or
so; as far as burgers go, the Le Big
Matt burger from Emmy Squared
in Brooklyn, NYC is probably the
best burger I’ve ever had in my life
and they also make my favourite
Detroit-style square pizza; I always
say I wish more people from Dubai
can try their food out its unreal.
As far as Akiba Dori is concerned,
the chicken Katsu curry is my
all-time fave, as is the NyuYoku
pizza when I’m in the mood for a
Neapolitan pizza in Dubai.
How is Akiba Dori going to
expand in the coming year, what
are the locations and what is the
strategy behind it?
We’re starting the year with our
original Jeddah outlet, which is set
to open by June, followed by Yas
Bay in Abu Dhabi in September;
Jeddah made sense as an intro into
the Kingdom because Jeddah is the
‘second city’ and is often over-
looked, so if we become popular
there and won the hearts of that
part of Saudi Arabia, Riyadh is go-
ing to be a much easier sell overall.
Abu Dhabi has always been in the
books and we can finally get that
going this year at Yas Bay which is a
phenomenal project on Yas Island.
In addition to these we have two
more locations planned and will be
announced soon; both in Dubai.
What is the one thing you would
like to tell our readers?
I’d want to say thank you to all the
readers. Thank you for keeping the
restaurant business alive during
the most difficult period that most
of us have ever been through. You
all deserve medals, but that
wouldn’t be realistic so accept my
thanks on behalf of the industry.
ELECTRIC EATS | SAMER HAMADEH
Akiba Dori, Dubai
Page 44
44
JUNE 2021 | HOTELNEWSME.COM I
t has been no
secret that the
UAE’s hospital-
ity industry
was rocked by
the onset of
the pandemic,
which is still
very much in
force over a year
since the start of
lockdowns and
border closures.
Before the pandemic, the direct
contribution of travel and tourism
to the Middle East’s GDP was pre-
dicted to reach $133.6bn by 2028
according to the World Travel and
Tourism Council.
Whilst those figures might not
be achievable, there are many
reasons to be hopeful that strong
recovery is a possibility. According
to forecast analysis carried out by
Tourism Economics, the vaccine
rollout, pent-up demand support-
ed by consumer savings, employ-
ment recovery, and the removal of
travel restrictions will motivate
a return to 5.6% global economic
growth this year. We have also seen
the normalisation of trade and dip-
lomatic relations with Qatar and
the rescheduled Expo 2020 later
this year, pointing to a swift and
decisive sector recovery as regional
international travel resumes.
I have also been deeply inspired
by the resilience and resourceful-
ness shown by the hospitality
industry over the challenges of the
past months. The pandemic is like
a seismic inflection point for the
global tourism industry and has
resulted in huge amounts of re-
learning and re-thinking and the
adoption of many firsts. We have
had to pivot, and pivot fast, towards
the accelerated use of technology,
the adoption of new hygiene stand-
ards and the increasingly cohesive
vision of the region’s hospitality
leaders.
Hygiene has been placed high
on a list of guests’ priorities and
the industry has responded with
unwavering adherence to health
and safety standards, to re-earn
the trust of its guests. The im-
mediate industry response to the
pandemic was to improve cleaning
standards to alleviate travellers’
hygiene concerns.
Bodies such as Bureau Veritas
were quick to introduce its ‘Safe-
guard’ label, to help operators
signal their adherence to strin-
gent safety, training and cleaning
protocols and enable resumption
of operations. Over time, we have
also seen a number of hotels re-
looking at their public spaces such
as restaurants, pool areas, bars,
and lobbies, re-designing and re-
configuring where necessary, so
that smaller groups of people can
interact safely.
OPINION
HCNME
The Group Event Director
at The Hotel Show offers a positive outlook
over one of the UAE’s most important
sectors and hopes for a swift rebound
owing to high levels of consumer trust built
during the pandemic.
Jasmeet Bakshi
An Impressive
Recovery
Page 45
45
HOTELNEWSME.COM | JUNE 2021
Hotels have also embraced
technology as ‘contact-
less’ has become the new
reality, from check-in and
check-out, in-room dining
and intuitive chatbots, all
designed to reduce human
interaction. Such invest-
ment is here to stay, mean-
ing that the pandemic will
undoubtedly result in major
long-term shifts in how the
travel and hospitality indus-
try functions and interacts
moving forward.
Organisations such as
HFTP are key in bringing
the latest technology related
trends to the region and I
was glad to see them take
up a presence at The Hotel
Show Dubai in May. The
team offered access to the
latest systems and prod-
ucts that are breaking new
ground and allow buyers the
chance to educate them-
selves around the options
on offer. Those who make
the right investments and
use digital technologies to
improve and elevate their
guest offerings will be in the
best position to thrive in the
aftermath of the pandemic.
Joined-up action from the
government and private
sector has also been incred-
ibly important to ensure
a unified response to the
crisis. The Dubai Govern-
ment and Dubai Tourism
should be praised for its
visionary leadership and
ability to rapidly deliver
new guidelines to align vari-
ous stakeholders.
I believe the UAE has of-
fered one of the most agile
and responsive guidelines
globally, setting the bar for
conduct that will further
support recovery. The Hotel
Show Dubai 2021, which
provides a long-overdue
opportunity for industry
professionals in the Middle
East to network and reunite
face-to-face, has had sup-
port from Dubai Tourism in
the capacity of Supporting
Partner for our Hospitality
Leadership Forum and from
international bodies, specif-
ically the European Union,
who served as the Educa-
tion Partner for our F&B
Stakeholders Summit and
the Official Partner for the
Chef’s Table, and Poland, in
the capacity of our Support-
ing Country Partner.
One of my fundamental
beliefs is that new opportu-
nities always emerge from
times of conflict. Those
who understand the new
definition of post-pan-
demic reality, adapt, and
respond will benefit from
this new landscape. I am
confident that the UAE
has shown a remarkable
ability to adapt to the
needs of the time and will
continue to maintain its
position as a hospitality
world leader and blueprint
for success in the months
ahead.
AN IMPRESSIVE RECOVERY | JAMEET BAKSHI
Trade Show, Expo 2020 Dubai,
1 October 2021
“Hotels have also embraced
technology as ‘contactless’ has
become the new reality, from check
in and check out, to in-room dining
and intuitive chatbots, all designed to
reduce human interaction.”
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JUNE 2021 | HOTELNEWSME.COM
Tell us more about some key
developments and new openings
at Glee Hospitality.
The year 2021 is proving to be an
ambitious one for Glee Hospital-
ity Solutions with a number of key
impressive developments in the
pipeline. We’re currently finalis-
ing the launch of PEKOE, a project
due to open this summer in Dubai’s
innovative industrial complex, AL
Serkal Avenue.
In addition, we’re also launch-
ing Limou, which is a dark brand
concept focusing on a Persian
cuisine-based theme. Regionally,
we’re working on an immense water
park project in Jeddah that is due to
open by end of the summer. The wa-
ter park will host an extensive list of
4 F&B outlets and eight foodservice
points throughout the park itself.
With Saudi highlighting its
commitment to its tourism plan,
how are your new projects in the
Kingdom going to constitute an
addition to the pipeline?
In terms of Saudi Arabia’s com-
mitment to its tourism plan, it
should be noted primarily that Glee
Hospitality Solutions operates with
a viable trade license within the
Kingdom, and our KSA interests are
handled directly within the market
itself.
To this effect, we’re able to tender
to the various government initia-
tives. With respect to the afore-
mentioned it should be noted that
all of the projects being announced
are massive in terms of the scope
that the various government and
private entities are tendering for
F&B elements/components. These
will include, but not be limited to,
all the various stages (i.e., concept
creation, implementation and the
development of future operations).
What will your partnership with
Food Razor bring to the market?
In terms of innovation, Glee
Hospitality Solutions recently part-
nered with Foodrazor to bring yet
another layer to the level of service
to the F&B market. FoodRazor is a
data-driven invoice management
platform that makes it simpler and
more economic to simultaneously
access greater profits and lower
costs.
By utilising SAAS solutions (i.e.,
software as a service), Foodrazor
allows vendors to streamline their
operations and optimise supplier
invoice entry, processing and data
analysis. This enables businesses to
save time and gain greater trans-
parency, thus allowing vendors to
achieve higher profit margins and
greater operational productivity.
In terms of operations, Glee
Hospitality Solutions is effectively
Fooodrazor’s partner, on ground
support and reseller in the region.
This partnership enables Glee
Hospitality to be perfectly poised to
connect vendors and clients to the
benefits of this innovative techno-
logical service.
How is Eighty6 going to help
restaurants and B2B procurement
in the UAE?
Continuing with this trend of tech-
nological symbiosis with the F&B
market, Glee Hospitality Solutions
has partnered up to launch a new
B2B application by the end of sum-
mer, which will be dubbed Eighty 6.
The Company is a part of the DIFC
innovation hub enclave, with an
allocated capital amount of nearly
$800k for round 1.
Eighty 6 will enable chefs to
reduce the time they spend on
procurement. To give an example of
projected efficiency, chefs on aver-
MOVERS & SHAKERS
HCNME
ABDUL KADER SAADI
GRAND
AMBITION
The managing director at
Glee Hospitality Solutions
showcases key developments and
shares his views on recovery
Page 47
47
HOTELNEWSME.COM | JUNE 2021
age spend approximately seven hours a week on procure-
ment and with the implementation of the Eighty6 we’re
looking to drop that time by more than 50%.
Additionally, chefs will also be able to search for existing
or new products via the application, further empowering
them to shop and compare products/prices with greater
clarity and ease. To supplement this, we will also incorpo-
rate a supplier dashboard which will seek to minimise the
data entry process, handle aggregate orders and empower
them to market their product.
In addition, Eighty6 will incorporate state-of-the-art AI
tech to help chefs predict their procurement requirements
based on par levels and consumption patterns. Eighty6
is currently recruiting the core team and working on the
launch campaign.
What are your thoughts on the recent rehaul of the rules
in Dubai and how is this going to benefit the industry?
The pandemic has enforced restrictions and bitten into the
operations side of nearly every industry in the region. To
that effect, all relaxations of protocols as mandated legally
by the Government are welcome and will serve to bolster
the operators in the F&B sector.
The recent rehaul of the Dubai rules will naturally be a
source of relief to many vendors and operators in the indus-
try. With operating restrictions that previously included
limited opening hours, events and the enforcement of
mandatory patron seating distance, this effectively created
choke points for many operators profit routes.
With these implementations now being relaxed (seating
distance reduced from 3 metres to 2 metres, for example)
this will ultimately result in benefits that ultimately create
better income opportunities. It may not seem like a great
reduction, but any potential to increase the number the pa-
trons per square foot throughout the course of its operating
hours can prove paramount in terms of profitability.
To this effect, many operators predict a potential summer
boom as the reduced capacity spacing will allow for greater
footfall and restore previous elements of the overall ‘’lively’’
dining experience ambience.
“GLEE HOSPITALITY
SOLUTIONS
RECENTLY
PARTNERED WITH
FOODRAZOR TO
BRING YET ANOTHER
LAYER TO THE LEVEL
OF SERVICE TO
THE F&B MARKET.”
GRAND AMBITION | ABDUL KADER SAADI
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JUNE 2021 | HOTELNEWSME.COM
Can you give us a brief outline of your career in
F&B so far?
I began my career in hospitality in the housekeeping
department of a hotel in Phuket, Thailand. There, I loved
watching kitchen staff at work, and it made me think that
I wanted to cook for a living, too. So, I started doing some
part-time work in the kitchen after my regular shift, and I
absolutely loved it.
Now, I have over 20 years of F&B experience, mostly spe-
cialising in Asian cuisine, although I do sometimes work
with international recipes too.
I’ve been at Sontaya for over eight years, and I love com-
ing to work every day. It’s an amazing restaurant, and an
honour and pleasure to lead the team there.
What motivated you to specialise in Thai cuisine
and what is your favourite dish to make?
It was my mom who first taught me the basics of cook-
ing Southern Thai cuisine, and I still practice and apply
some of the methods she passed on to me today. Then,
over the course of my career, I’ve been lucky enough to be
mentored by a number of great chefs who have taught me
various techniques and ways of making unique dishes, and
also specialties from across Thailand.
Deep down, my main passion will always be in Southern
Thai cuisine. I’m still exceptionally proud to be able to
share the flavours and spices of my heritage and childhood
with the people of Abu Dhabi.
What do you think of Abu Dhabi’s culinary scene?
Abu Dhabi has a lot of excellent fine dining restaurants. A
lot of people here notice the quality and standard of food
rather than the quantity being served. I think the pan-
demic has taught all of us in F&B to be extra disciplined
and careful to maintain high standards and deliver dishes
perfectly every time.
WHAT’S COOKING?
HCNME
Thai
TREASURES
NARONGRIT THONGWIJIT,
CHEF DE CUISINE AT SONTAYA
ABU DHABI, LOCATED AT THE
ST. REGIS SAADIYAT ISLAND
RESORT, HAS HIS OWN WAY OF
DOING THINGS IN THE KITCHEN…
“THE SEDUCTIVELY BEAUTIFUL
VENUE IS SET AMONGST A SERIES
OF FLOATING PAVILIONS THAT LOOK
OUT TO THE BEACH AND ACROSS
THE TURQUOISE ARABIAN GULF.”
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HOTELNEWSME.COM | JUNE 2021
What has been your biggest achieve-
ment/proudest moment in your
career so far?
Sontaya being recognized as one of the best
restaurants in Abu Dhabi was a brilliant
feeling. Apart from that, hosting former
president George W. Bush for dinner was
an experience that’s hard to beat.
What would you like to go on to
achieve in your career?
I don’t really work towards specific goals,
instead nurturing and developing my skills
and those of my fellow colleagues is always
my top priority. When I eventually move
on from Sontaya I’d love for my team to be
able to carry on my legacy.
What are your favourite dishes on the
Sontaya menu? Are there any that
your guests return to time and time
again?
We’re delighted to receive generally great
feedback about all of the food at Sontaya
from regular and new guests. However, if I
had to pick a favourite, I’d honestly say our
currys are unbeatable.
Who or what, inspires your cooking
and your work?
When I’m working, sometimes old
memories of my village and of my mom
cooking the most amazing meals without
any of the innovative equipment and tools
that we have to today to help her. It makes
me realise how fortunate I am, and that is
my greatest inspiration.
THAI TREASURES | NARONGRIT THONGWIJIT
What are the biggest trends in
Thai and Asian cooking at the
moment?
The market trend right now is for
authentic food. Unlike in the past,
guests don’t want to be served
fusion food and instead they’re
looking for authentic, traditional
plates that remain true to the
original recipes.
What makes Sontaya such a
unique and special restau-
rant?
Of course, we all know that qual-
ity food is best accompanied by
a peaceful ambience, top-notch
service and flawless presentation.
Sontaya ticks all these boxes,
plus it has an incredible location
right near the beach and nestled
within the beautiful The St. Regis
Saadiyat Island Resort. We’re also
different to other restaurants as
we source most of our ingredients
directly from Thailand; this
ensures that our dishes taste
totally authentic and true to the
traditional recipes.
The restaurant is quite archi-
tecturally unique as well. The
seductively beautiful venue is set
amongst a series of floating pa-
vilions that look out to the beach
and across the turquoise Arabian
Gulf.Featuring enchanting ambi-
ence and flavoursome fare, the
pavilions and terraces overlooking
shimmering pools exude romance
by night and truly reflects the es-
sence of Thailand.
Do you have any advice for
budding chefs who are just
starting in their career?
I’ve noticed than more and more
chefs are favouring fusion and
experimental dishes, and this is
absolutely a good thing, up to a
point. However, I firmly believe
that the true original and classics
should never be forgotten, and I’d
advise anyone who is starting their
career in F&B to remember that.
Sontaya Bar
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JUNE 2021 | HOTELNEWSME.COM L
ocated in Barsha South, the
restaurant is the brainchild of
Anisia Pienaar, who missed the
authentic tastes from her child-
hood cooked by her mother. Not
wanting the rest of the world to
miss out, Anisia decided to open
her own restaurant and make her
Mum, Mary, the head chef.
Stepping in to the quaint and
cosy restaurant feels like being
transported to Andalusia, with
Quiero’s simple yet homely design and images of Span-
ish locations projected on the large screens. The open
kitchen is a site to behold, where diners will be welcomed
by Mama Mary, cooking with colours and fragrances.
Dishes include creamy scrambled eggs with garlic mush-
rooms, pastries of the day or typical Spanish toasted
bread with olive oil and salt. The lunch and dinner menu
is bursting with tapas options from patatas bravas to gaz-
pacho, breaded vegetables, an assorted Spanish cheese
platter and various seafood dishes such as calamari, cut-
tlefish, and prawns.
Of course, grand Paella dishes are available, cooked with
either chicken, seafood, vegetarian or black rice. Quiero
also has a Fideuá, which is the same as a paella, but with a
small pasta instead of rice.
The restaurant is open for dine-in and takeaway, from
8am until 10pm, seven days a week. Here, we interview
anisia for a look at the new venue.
Quiero
F&B FAR AND NEAR
HCNME
SAY HOLA AND BIENVENIDO TO THE LATEST RESTAURANT ON THE DUBAI SCENE,
QUIERO. SPANISH FOR “I WANT”, IT BRINGS TO THE EMIRATE THE TRADITIONAL
FLAVOUR OF SPANISH FOOD, AUTHENTICALLY COOKED BY A SPANISH HEAD CHEF.
Buena Comida
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HOTELNEWSME.COM | JUNE 2021
Tell us about how you
have chosen the name
‘Queiro’; is there a story
behind it?
Quiero means “I want” in
Spanish and I wanted to
bring something new to the
market. When you add “te”
in front of it, it becomes
“te queiro”, which means
“I love you”, but it was that
feeling of “want” that we
wanted to convey.
What were some of your
mum’s dishes that made
you think this would be a
hit in Dubai?
Chef Mary’s menu will
take you to Valencia and
its surroundings, where
the dish Paella is said to be
the perfect union between
two cultures from Spain:
the Romans, for the pan
and the Arab, who brought
the rice.
Her tortilla de patatas
(Spanish omelette), gazpa-
cho (chilled tomato soup)
or delicious Paella (veg-
etarian, chicken, seafood
or mixed) are a few of the
highlights from our menu.
We’ve had many Span-
ish guests say it reminds
them of their childhood
and already a lot of happy
repeat visitors from around
the world.
What challenges have
you faced when opening
a restaurant, especially
during a pandemic?
Having to do business over
video calls. We’re so lucky
that we have the technol-
ogy to be able to do this, but
nothing beats a one-on-one
conversation, especially
when we needed to visit
locations, meet with banks
and acquire the necessary
permits. Everything just
felt like it was taking more
time than ever, which is
when I learnt my most im-
portant lesson in the whole
process: patience.
How are you planning on
competing with the new
Spanish venues popping
up all over the emirate?
We pride ourselves on our
quality, not our quantity.
We’re a small restaurant,
but everything we do, we
do with perfection and
passion. From the incred-
ibly large wooden tables in
our cosy restaurant to the
impeccable and authentic
food, we’re keeping true
to our Spanish roots and
providing an authentic
experience.
What would you tell
diners who have not
visited yet?
Come with a hungry
tummy as our portions are
extremely generous! We
always recommend start-
ing with a Gazpacho, then a
couple of tapas dishes
shared finally moving on
to our magnificent paellas,
which can easily feed three
or more.
How do you blend
experience and food?
Chef Mary has more than
20 years’ experience. She
previously worked at our
restaurant in Spain, in a
small city called Onda.
Last year, I enrolled in a
course at Dubai College of
Tourism, where I learnt
how to create a successful
business here in Dubai.
Combining this business
knowledge with Chef
Mary’s expertise and talent
meant we knew we could
create something really
special.
What are your expansion
plans?
We would like to expand
Quiero from catering for
birthdays, gatherings or a
simple dinner with some
friends in the comfort of
your home, when you don’t
feel like spending the
whole afternoon in the
kitchen.
“Chef Mary’s menu
will take you to Valencia
and its surroundings.”
QUIERO | ANISIA PIENAAR
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JUNE 2021 | HOTELNEWSME.COM
T
he travel industry will not get
out of this pandemic crisis
stronger; we will, however,
get out of this differently.
There is no “back to the way
things used to be” or “the new normal”
– whatever that may mean. Everything
is flipped on its head, and it is finally
time for a reset.
It will be years, not months, for this
recovery period in travel. Anyone who
says differently is being wildly optimis-
tic or incredibly naïve. Even if all travel
restrictions are lifted, there is also the
real fear that some people might have
about flying or cruising to another
destination for leisure or business. Hy-
brid meetings will be the way to go in
the interim, and that will significantly
impact how people interact, meet, stage
conferences, holiday, exhibit or even
hold weddings and other gala events.
At Langham Hospitality Group, we
recently successfully conducted our
global leadership conference via a
hybrid meeting format. It was really
gratifying to be able to see colleagues
from all around the world and on many
different time zones. Panel discussions
were held with colleagues on site and
virtual, debated and even had a group
picture taken with all global leaders on
Zoom and those present in Hong Kong
to commemorate the day.
Technology will play a colossal role
but that is always a tricky proposition
as things go obsolete very quickly. The
tech that will change the hospitality
industry will be more sophisticated
usage of VR and AR to show what our
guests and clients our products and ser-
vices (amplified by the myriad of travel
restrictions preventing in-person inter-
OPINION
HCNME
Stefan Leser joined Langham Hospitality Group in 2018 as Chief Executive
Officer. Based in Hong Kong, he oversees all aspects of the group’s global
portfolio of hotels, resorts and residences, and provides strategic guidance
to achieve the company’s vision, implementing organisational processes for
all divisions, and leading the global expansion drive.
Taking Care of People
The Business of People,
The Langham, London
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HOTELNEWSME.COM | JUNE 2021
actions,) AI for predicting
and anticipating guests’
needs and preferences, and
the internet of things to
help our hotels maintain
the assets efficiently and
more importantly, save
energy.
The industry should
always be represented and
protected. If this is suc-
cessful, it could result in
safety nets for the people
working in the hospitality
industry (all small and big
stakeholders in the industry
– cafés, restaurants, pubs,
not just the hotels). I firmly
believe it is necessary to
give greater visibility given
the industry’s enormous
economic impact.
Vaccinations and the
road to recovery – it’s a
race amongst nations to
achieve herd immunity. For
countries that fall behind
in vaccination rates, for
the hospitality industry, it
might mean that corporate
and leisure travel, as well as
the lucrative MICE market
will bypass cities with lower
vaccinated rate, resulting
in potential losses in the bil-
lions of dollars.
We can never be over
prepared when it comes to
managing a crisis or risk: I
tell my team to be nimble,
agile and adaptive to market
changes, now more so than
ever. International travel is
so limited it is almost non-
existent, so we focus on
local, domestic business by
promoting staycation pack-
ages. With the pandemic
and the situation being so
volatile and changing so
quickly, businesses, espe-
cially the travel and hospi-
tality industry have to be
prepared for the different
scenarios, pivot and switch
plans around quickly.
Being innovative led us
to rethink the spaces and
experiences at our hotels
that we would have been
hard pressed to do during
the pre-pandemic years.
For example, Cordis, Hong
Kong transformed its ball-
room into a VIP screening
theatre where guests are
served popcorn and snacks
whilst snuggled comfort-
ably in king sized beds and
luxury linens. Trust me, it’s
a completely different ex-
perience and environment
from binging on Netflix at
home.
The Langham, Sydney
presented a Salon series cel-
ebrating the best of music
at the hotel. Since guests
are not able to visit the
city’s world class theatres,
the hotel hosts monthly
events [with proper social
distancing protocols] that
take guests on musical and
culinary journeys, featur-
ing a line up from opera to
classical to jazz. Among the
celebrated artists on the
Langham “concert circuit”
include David Helfgott, the
renowned Australian pia-
nist whose remarkable life
story was the subject of the
Oscar winning film, Shine.
We leverage on trends
where we are also pre-
sented with a whole set of
new opportunities. With
the rise of pet adoption
during the pandemic, The
Langham hotels in Sydney,
Melbourne and Hong Kong
seized the opportunity to
create the Ultimate Pet
Staycation, where guests
need not worry about leav-
ing their pets behind and
can take them along on their
getaways locally. As part of
these novel offerings, the
hotels included pet-sitting
services, photography ses-
sions and even designed an
in-room pet dining menu.
Despite the current chal-
lenges, we need to con-
tinue to stay connected and
understand our customers’
needs, work around the
constraints, and provide
solutions. The pandemic
has been extremely chal-
lenging on a global scale and
even more so for the travel
and hospitality industry.
However, it is also a catalyst
for transformative change
and an opportunity for
reinvention.
We’re in the business of
people taking care of
people. It’s what we do best,
and I’m confident the
industry will emerge with a
redefinition of hospitality
for the future.
THE BUSINESS OF PEOPLE, TAKING CARE OF PEOPLE
Cordis, Hangzhou,
Sci-Tech City
Stefan Leser,
Langham Hospitality
Group’s CEO
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JUNE 2021 | HOTELNEWSME.COM
FURTHER AFIELD
HCNME
A Rich
HERITAGE
S
audi Arabia’s rich heritage and
traditions have been shaped by
its position as a historic trade
hub and the birthplace of Islam.
In recent years, the Kingdom
has undergone a significant
cultural transformation, evolv-
ing century-old customs to fit
the contemporary world we live
in today.
Arabic is the official language
of Saudi Arabia and the primary
language used in all dealings and public transactions.
English serves as an informal second language in the
Kingdom and is spoken by a large section of its soci-
ety. All road signs are bilingual, showing information
in both Arabic and English.
Saudi Arabia has opened its doors to visitors from
all over the world with its eVisa programme since
September 2019. Visitors can acquire a multiple-entry
visa valid for a year that will allow them to stay in
the country for up to 90 days. The visa is relevant to
tourism-related activities and Umrah (excluding Hajj
season) and excludes other activities such as studying.
With global recovery on the horizon, keen travel-
ler’s worldwide are planning their next trip. Across
Saudi Arabia, hotels, restaurants and tourism attrac-
tions are taking concrete steps to reopen safely, with
new protocols designed to ensure the health of all
visitors traveling to, and within, the kingdom. Tourists
can also play their part, by staying up to speed on the
latest health and travel advice, and by taking practical
precautions.
Seera KSA -Yam Beach
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55
HOTELNEWSME.COM | JUNE 2021
As Saudi Arabia forges ahead with Vision 2030, with
tourism earmarked as a key economic driver, tourism
and travel leaders from the Kingdom convened at the
ATM 2021 Saudi Arabia Tourism Summit on the Global
Stage to discuss the strategy’s positive repercussions
for the country, its people, investors and millions of
global travellers.
Addressing a capacity crowd at the in-person ATM
2021, the region’s largest travel and tourism showcase,
were Fahd Hamidaddin, CEO, Saudi Tourism Authority,
Majed Alnefaie, Acting CEO of Seera, Captain Ibrahim
Koshy, CEO, Saudi Arabian Airlines (SAUDIA), and Dr
Afnan Al Shuaiby, Founder and CEO of FNN Interna-
tional and Chair of the Arab International Women’s
Forum.
The audience heard how Saudi Arabia is preparing to
reopen its borders for foreign tourists imminently, and
it is well on its way to achieving its goal of attracting
100 million tourists per year by 2030.
Fahd Hamidaddin, CEO of Saudi Tourism Authority,
discussed the Kingdom’s response to the coronavi-
rus pandemic, having just opened up to international
tourism in September 2019: “While the travel and
tourism sector was paralysed globally, Saudi Arabia
kept moving. Although the priority was to save lives,
we were also committed to protecting livelihoods and
saving jobs through our successful domestic tourism
campaign, which resulted in a 33% increase in spend-
ing, hotel occupancy was at 50%, and the number of
Destination Marketing Companies (DMCs) within the
Kingdom increased from 17 to 93.”
The domestic market strength was underscored
in 2020 and Q1 2021, with SAUDIA operating its 28
domestic airports at close to 80% of its 2019 levels,
and demand exceeding capacity at times. The numbers
are expected to pick up even further with the recent
resumption of international travel for residents and
citizens and the operation of the new King Abdulaziz
International Airport (KAIA) as a true regional hub.
Discussing the outlook for SAUDIA, CEO Captain
Ibrahim Koshy says: “There are many things taking
place in Saudi Arabia that will accelerate a return to
profit for the airline. We will come out much leaner and
stronger as a business, with expected profitability in
2024, if not earlier, as the potential market for the King-
dom continues to grow at a fast pace. We may also see
aircraft orders this year to meet that expected demand
in capacity.” >>>
A RICH HERITAGE | SAUDI ARABIA
Saudi summit
“It is well on its way to achieving
its goal of attracting 100 million
tourists per year by 2030.”
Saudi Arabian Tourism
Buoyed by Domestic Demand
as it Prepares to Welcome
Foreign Tourists
**Numbers as of March 31, 2021
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JUNE 2021 | HOTELNEWSME.COM
The second session of the ATM Saudi
Arabia Tourism Summit on the ATM
Global Stage explored the “giga-project
effect”, from developments that pre-
serve and promote the Kingdom’s herit-
age, culture and natural assets to theme
parks, futuristic cities in the desert and
luxury resorts with a strong focus on
sustainability.
“This was a great opportunity for
panellists to reveal how the country is
setting new global industry benchmarks
and for the travel trade industry to meet
the business leaders playing a pivotal
role in delivering Vision 2030 by spear-
heading ambitious projects that will set
Saudi Arabia apart as a destination like
no other,” said Danielle Curtis, Exhibi-
tion Director ME, Arabian Travel Market,
IHG inks agreement
with RIVA Development
Company to open seven new
hotels across Saudi Arabia
IHG® Hotels & Resorts has announced
the signing of a Master Development
Agreement (MDA) with RIVA Develop-
ment Company via its wholly owned
subsidiary RIVA Hospitality for Hotel
Services Company to open at least 7
hotels in the Kingdom of Saudi Arabia
across IHG’s portfolio of brands. The
announcement was made at Arabian
Travel Market (ATM) 2021 in Dubai.
The 5-year agreement will add to
IHG’s portfolio across key brands in
the country in cities such as Riyadh,
Jeddah, Eastern Province, Abha, Hail,
Qassim and Tabuk. Most hotels under
the agreement are expected to be
greenfield projects and will represent
the best-in-class products. The agree-
ment also presents the potential to
extend the partnership for another 5
years to develop additional 12 hotels in
the Kingdom of Saudi Arabia.
Speaking on the announcement,
Haitham Mattar, Managing Director,
India, Middle East & Africa, IHG says:
“We’re excited to partner with RIVA De-
velopment Company as we strengthen
our offering in Saudi Arabia. We have a
strong legacy in the Kingdom and are
committed to leveraging the growth
opportunities that focus on aligning
with Saudi’s vision 2030 and the priority
destinations highlighted in the Saudi
Tourism Strategy, by expanding our
presence across the country through
our portfolio of global brands.”
Engr. Mugbel S. Al Thukair, Co-Founder,
RIVA Development Company, Chair-
man, RIVA Hospitality for Hotel Services
Company says: “We’re proud to be
partnering with an experienced, global
hospitality company such as IHG, and
we look forward to leveraging their ex-
perience and knowledge to offer world-
class amenities and excellent service to
our guests. The signing demonstrates
our shared commitment to Saudi Vi-
sion 2030 and confidence in the future
growth of the Saudi tourism sector.
We’re excited about this new venture
and look forward to welcoming guests
to these highly anticipated locations in
the near future.”
IHG currently operates 38 hotels
across 5 brands in Saudi Arabia, includ-
ing: InterContinental, Crowne Plaza,
Holiday Inn, Staybridge Suites and voco
with a further 20 hotels in the develop-
ment pipeline due to open within the
next three to five years.
FURTHER AFIELD
HCNME
RIVA Hospitality for Hotel Services Company is
opening at least 7 hotels in the Kingdom of Saudi
Arabia across IHG’s portfolio of brands
IHG Headquarters in Atlanta, Georgia, USA.
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HOTELNEWSME.COM | JUNE 2021
Seera Group and Klook partner
to drive digital transformation of
Saudi tourism sector
Seera Group, a travel services com-
pany, has formed a strategic partner-
ship with Klook, a travel and leisure
booking platform, which will support
the digital transformation and robust
growth of Saudi Arabia’s tourism
sector. The partnership has been an-
nounced at the Arabian Travel Market
2021 in Dubai.
Seera will be the exclusive partner of
Klook in Saudi Arabia, and together,
the two entities will create a one-
stop digital platform with end-to-end
content and inventory management
solutions that will support tourism
and leisure activity providers in Saudi
Arabia and provide an unprecedented
choice of product offering for travel-
lers to, from, and within the Kingdom.
With the new partnership, activity
providers in the Kingdom will be able
to connect with global marketplaces
and tour distributors, enabling them
to build their business, which will not
only support the local tourism land-
scape, but also elevate Saudi Arabia’s
footprint on the global tourism map.
The platform will also showcase tours
and activities operated by Discover
Saudi, Seera’s integrated destination
management company.
Fahd Hamidaddin, CEO of Saudi
Tourism Authority, says: “For our part-
ners across the Saudi tourism ecosys-
tem, finding smart ways to connect
with travelers enhances their ability to
offer unique Arabian experiences to
everyone eager to explore the destina-
tion.
This platform will empower our in-
novators, disruptors and new genera-
tion of tourism professionals to reach
out to the world, tell their stories and
build their businesses.”
Majed Alnefaie, Acting CEO of Seera
Group, says: “Our partnership with
Klook builds on the strong leader-
ship commitment to deliver the goals
of Saudi Vision 2030 to build the
Kingdom’s tourism sector, diversify
the economy and create long-term
economic value. With the partnership,
we will bring the world-class techno-
logical expertise of Klook, and Seera’s
knowledge of Saudi Arabia’s tour-
ism and travel sector together in one
platform.
“This will address current gaps in
the tourism supply chain, particularly
in terms of online content for tours
& activities, the limited technological
strengths of suppliers and low aware-
ness of local and global travellers on
the Kingdom’s offering. The partner-
ship will further digitally transform the
Saudi tourism landscape and position
it to enable domestic travellers and
visitors from around the world as the
travel and tourism sector rebounds,”
he adds.
Ethan Lin, CEO & Co-Founder of
Klook, says: “Klook is delighted to
partner Seera Group and we are posi-
tive that this partnership will help set
the stage towards Saudi Vision 2030.
While the pandemic has had devas-
tating effects on many businesses,
this partnership will help ensure that
the Saudi tourism sector can be in the
best position to capture growth when
travel resumes.”
As part of the Kingdom’s plans to
increase inbound tourism in line with
Vision 2030, the partnership will also
tap into Klook’s extensive audience in
the Asia Pacific region. Additionally,
with Klook’s leading presence in
Malaysia and Indonesia – the fastest
growing muslim travel markets, the
company will be able to meet the
demands of travellers for Hajj and
Umrah as they explore the Kingdom
beyond their pilgrimage.
Left to Right:
Majed Alnefaie, Acting CEO,
Seera Group and
Fahd Hamidaddin, CEO,
Saudi Tourism Authority
A RICH HERITAGE | SAUDI ARABIA
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JUNE 2021 | HOTELNEWSME.COM
A
newly launched e-
grocery mobile app,
Yeepeey, is looking
to tap into the op-
portunity wherein
its users can shop
from neighbor-
hood grocery stores,
supermarkets and hypermarkets
from the comfort of their homes or
offices. Shoppers pay the same prices
and enjoy the same promotions and
discounts as displayed in the store –
with products delivered within 30-45
minutes.
With a vision to create an extensive
q-commerce ecosystem, the new
e-grocery startup promises to change
the way consumers shop, spend and
save on groceries and more by subsi-
dising the current cost of convenience
that customers have to pay while
shopping.
E-grocery start-up, Yeepeey, was
conceptualised in 2019 when Mon-
ish Chandiramani, Co-founder of
Yeepeey, noticed that he was spending
way more money on the same amount
of groceries when shopping through
the e-grocery apps available then.
Chandiramani says, “Ordering
basic essentials via an e-grocery app
was way more expensive than buy-
ing them from the store itself. Even
though convenience plays a major
role, consumers still don’t like to pay
extra mark-ups over and above the
prices displayed in grocery stores, in
additional to the exorbitant deliv-
ery fee. With the ease in movement
restrictions, consumers would simply
prefer walking down to their nearby
stores for small purchases.”
Speaking about the sustainable
revenue model, Chandiramani says:
“Since the onset of the pandemic in
2020, consumer shopping patterns
and choices have almost changed
forever. Consumers now prefer taking
precautionary measures and avoid
being in crowded areas such as hy-
permarkets. However, we did observe
that customers were having to pay
a heavy price for the convenience
and that’s the problem we’re trying
to solve by subsidising the cost of
convenience without compromising
on quality.”
Through Yeepeey’s app, users can
connect with grocery stores and
supermarkets in their vicinity and
receive their items in 30-45 min-
utes or less. Prices are same as those
displayed in-store, with subsidised or
free delivery.
Yeepeey has covered over 150 stores
and activated 50 merchants on the
app across 30 localities in Dubai
since its official launch. Some of the
popular localities in Dubai serviced
by Yeepeey include Business Bay,
Al Barsha, JLT, JBR, Dubai Silicon
Oasis, Downtown Dubai, Bur Dubai,
Karama, Greens, Lakes and Emirates
Hills.
Yeepeey is further slated to expand
its operation by including bakeries,
confectionaries, flower shops, pet care
and a lot more as additional offerings
to create an end-to-end ecosystem for
its users and public at large.
Easy on the wallet Yeepeey
FRUITS AND VEGETABLES
MARKETPLACE
HCNME
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HOTELNEWSME.COM | JUNE 2021 59
“Yeepeey has
covered over 150
stores and activated
50 merchants
on the app across
30 localities in Dubai
since its official
launch.”
WHAT ARE SOME OF THE MOST UNIQUE
POINTS OF THIS APP?
•Extremely simple to use and user-
friendly
•Same as in-store prices, (i.e., no
additional mark-ups so users get
an in-store shopping experience on
the app)
•Live in-store promotions and
discounts featured on the app
•Delivery within 30-45 minutes from
stores in the vicinity
•One of the lowest delivery/service
fees in the market
•Product assortment of more than
50,000+ products
HOW DO YOU STAY AHEAD OF
COMPETITION?
The concept behind starting
Yeepeey was to target the gap in
the market. Our intention is to carve
a space of our own where our users
look to us to give them the same
in-store feel on the app and provide
convenience at the right price.
Groceries remain our starting point
and, soon, we would be venturing
into newer areas such as flowers,
pet food, etc. so essentially, we will
become a one-stop-shop for our
customer requirements.
HOW DO YOU ENSURE FRESH
DELIVERIES?
Quality assurance is one of our
most important commitments as
a convenience platform. The order
curators at the store are either our
trained staff or the store in-charges
and, in both cases, they work under
a specific operating procedure to
ensure that the products delivered
are fresh.
Users have an option to even
return the products if they do
not meet their standards within
a specific timeframe, depending
on whether the products are
perishable or not.
WHERE IS CONSUMER DEMAND THE
HIGHEST AND FOR WHAT PRODUCTS?
As mentioned, as of now, we
have only launched our groceries
vertical; so within groceries,
customers are looking majorly for
their day-to-day essentials such
as dairy, fresh meat, breads and
the likes. That being said, customer
demand per se is quite a brand
term as it differs based on the
type of audience in the area we’re
serving, i.e., office-centric areas vs
residential areas vs size of families.
All in all, it’s usually the residential
areas that see a lot of regular
demand…
WHAT ARE THE CHALLENGES?
With the rapid growth in localities
across the UAE, customers
are more widely spread, which
increases the need for us for
being present in more areas in a
short span of time; as we have
recently launched and with the
overwhelming response, our key
challenge remains our greatest
opportunity as we’re aware that
the consumers are anticipating
launches and need us in their
vicinity.
WHAT ARE YOUR EXPANSION PLANS?
To start off, we have launched our
platform in Dubai, and within the
next two quarters, intend to expand
into the other emirates in the UAE to
strengthen our position in the market
as a whole. Beyond that, our plan is to
expand geographically into other
marketing starting with the Kingdom
of Saudi Arabia and other GCC
nations.
YEEPEEY CO-FOUNDER MONISH CHANDIRAMANI
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JUNE 2021 | HOTELNEWSME.COM
Tell us very briefly about your company.
InSinkErator was founded in Racine,
Wisconsin by John W. Hammes, who
is credited for inventing the ‘in-sink’
food waste disposal system in 1927. The
company was later acquired in 1968 by
Emerson (NYSE:EMR), a global leader in
bringing technology and engineering to-
gether to provide innovative solutions for
customers in industrial, commercial, and
consumer markets around the world. Now
InSinkErator, a business unit of Emerson
Electric Co., it’s the world’s largest manu-
facturer of food waste disposers for both
household and commercial applications
and the global market leader with around
80% market share.
What’s the most unique feature of your
products?
InSinkErator has been delivering practi-
cal, convenient, environmentally friendly
solutions which are quiet, reliable and
luxurious. It’s also committed to reduc-
MOHAMED KARAM
SENIOR BUSINESS DEVELOPMENT MANAGER,
MIDDLE EAST & AFRICA, INSINKERATOR
MARKETPLACE
HCNME
Kitchen Design and Equipment
Optimum Waste Disposal
InSinkErator
F
ood waste, what is it – really? For many people, it’s just
uneaten meals, and they don’t think much about it after
scraping it from the plate to the trash bin. However, such
waste drains a lot of money. Around $218 billion dollars are
lost due to food waste in the US.
Also, due to health and sanitation regulations enacted by the
federal or state governments, hotels and restaurants dispose of
foodstuff that are not consumed within a certain period, usually a
number of hours, even though they’re still perfectly consumable.
Food waste causes unnecessary strain on the environment: it adds
wastes to water supplies, farmlands, cattle, and other resources.
Spoiled food which is infested with bacteria can become toxic. If
it seeps through potable groundwater aquifers, it could initiate a
health problem in the municipality.
It’s therefore important to diminish food wastage. Even a small
percentage can make a huge difference.
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HOTELNEWSME.COM | JUNE 2021
OPTIMUM WASTE DISPOSAL | INSINKERATOR
ing greenhouse gas emissions and
minimising the transportation of
food waste to landfills. This mighty
kitchen food waste fighter turns the
phrase “down the drain” on its head
and potentially offers significant
sustainability cred.
Emerson’s InSinkErator garbage
disposals can efficiently break down
even the toughest foods—corn cobs
and banana peels—into tiny pieces.
From here, the food waste is sent via
your home’s wastewater plumbing
to treatment facilities equipped
to handle the small particles. At
capable treatment plants, that food
waste is even repurposed as energy.
The evolutionary technology comes
in different grinding capacities and
compact designs to ensure perfect
and quiet waste disposal across all
applications
What are the latest trends in the
market?
The current pandemic changed
our daily life and our priorities, as
hygiene and public health became
our main concern. Today’s consum-
ers have demonstrated a new-found
wisdom when it comes to dining
out—reading up on reviews and arti-
cles on different restaurants before
setting foot.
When reading about a new res-
taurant, one does not only look at
what others say about the food per
se, but is actually more interested
in the restaurant as a whole; from
the service rendered by the staff,
the ambience of the facility, and the
food offerings to how quickly the or-
der was delivered and yes, the clean-
ness of the different facilities of the
restaurant, particularly its kitchen.
Also, consumers have now placed an
increasing interest on sustainability
and the environmental responsibil-
ity of the hotel or restaurant
How have you evolved over the
past few years?
The rich history of InSinkErator po-
sitions our company well for future
innovations. Meanwhile, we’re al-
ways looking for new opportunities
to grow and develop. In 2010,
InSinkErator opened its office
in Dubai to leverage its world-
class environmentally compli-
ant line of products for discerning
consumers in the region.
The Middle East is one of the fast-
est growing environmental technol-
ogy markets, where consumers have
become more aware of the need to
patronise green and eco-friendly
products. With the development
of infrastructure advances in these
markets, governments are increas-
ingly looking at ways to reduce
carbon emissions and better man-
age the volume of food waste, where
InSinkErator products and solu-
tions can play a big role to support
these trends
What’s in the pipeline for your
company?
Our educational programmes aim
to increase sustainable awareness
in the foodservice and hospitality
sectors, while continuing to listen
to our customers to create and
develop new products and solutions
to meet their needs and require-
ments in this challenging, changing
environment.
Page 62
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JUNE 2021 | HOTELNEWSME.COM
A CASCADE BOILER’S INTEGRATION WITH SOLAR ENERGY
IN A HIGH-CAPACITY PROPERTY
at Rove Hotels
Located in the heart of
Dubai is Rove Healthcare
City, a 3-star hotel with
286 rooms. The building
needed a total of 10,000
litres per day of hot water
stored at 60°C, which ac-
counts to a total annual
requirement of 145,840
kWh.
Ariston ME proposed a
solution to install a solar
and gas boiler integrated
system to meet hot water
demand at Rove Healthcare
City. The rationale was to
put in place an efficient sys-
tem that could be economi-
cal, energy-efficient and
eco-friendly. The proposed
solution makes it possible
to utilise free solar energy
generated by the collectors
to pre-heat the water and
have the backup along with
gas boilers doing the main
heating.
Ariston created a solar
system by installing KAIROS
XP 2.5-V solar panels on the
roof of the building and a 4
MAXIS CD1 2500 single coil
hot water storage tank in
the assigned room. In such
systems, the solar energy
preheats the water inside
the cylinders before it is
sent to the boilers to be set
at the desired temperature.
The boiler system
consists of 4 GENUS EVO
PREMIUM HP 150 in cas-
cade with line mounting and
is installed in an assigned
safe room together with
the cylinders. The hydrau-
lic circuit of the boilers is
separated from the water
circuit for users and the
heat exchange takes place
via an external plate heat
exchanger.
The entire setup of the
solar system covers around
53.7% of overall energy
consumption, significantly
reducing CO2 emissions
and gas consumption. In
terms of figures, the solar
system’s annual energy
contribution is 80,042 kWh
with 29,531 kg CO2 emis-
sions avoided and natural
gas savings amounting to
13,965m3.
CASE STUDY
HCNME
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JUNE 2021 | HOTELNEWSME.COM
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