Hotel & Catering, March 2020
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All the latest from the Middle East hospitality industry
March 2020
P30 - The Best of Gulfood 2020 - key industry players reveal the highlights and takeaways
INDUSTRY PIONEER
NRTC GROUP
CEO MOHAMMAD
NASSAR AL REFAEE
ON KEEPING
THE FRESHEST-
PRODUCE LEGACY
ALIVE
Fresh
from the
Start
Shining
Stars
All about The Leaders in
Hospitality Awards 2020
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www.hotelnewsme.com
March 2020
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Hotel & Catering NEWS ME
3
Contents
Features
On the web
24
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
March 2020 // Issue #021
News
Openings &
Launches
Event Preview
Review
08
16
20
32
News
Singapore Food Manufacturers
bring ready-to-go fresh seafood
meals to ME, InterContinental
Hotels & Resorts reveals multi-
sensory experiences
OPENINGS AND LAUNCHES
THE BUSINESS
Gaya Catering
COVER STORY
NRTC Group
EVENT PREVIEW
TUTTO Food
REVIEW
Caesars Palace Bluewaters Dubai
CHAIN FOCUS
Jumeirah Group
08 //
16 //
20 //
24 //
30 //
32 //
42 //
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46
VP INTERVIEW
Vice President Premium & Select
Brands at Marriott International,
Middle East & Africa
EVENT PREVIEW
GulfHost
OPINION
PRODUCTS
EVENT PREVIEW
GM Conference
EVENT PREVIEW
Leaders in Hospitality
REVIEW
Publique
46 //
50 //
52 //
54 //
56 //
58 //
62 //
Contents
March 2020 // Issue #021
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
Features
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6
March 2020
Editor's letter
nce again, we’re only
a month away from
two of the industry’s
biggest events. This
time, it’s the hospital-
ity industry we’re targeting. The
GM Leaders Conference and Leaders
in Hospitality Awards 2020 will
bring the best of the best together
to share a ballroom and a stage: to
network, discuss some of the most
pressing topics and make history as
the day unfolds.
Think you know how impactful
this industry is? Think again. Alpen
Capital has predicted the GCC
hospitality market to reach $32.5
billion by 2022 thanks to Expo 2020
and other global events occurring
over the next few years. At the heart
of all the success are the people and
venues who are making it all happen
– and you’ll get to meet them with
Hotel & Catering News ME on April
6, 2020.
So much has happened in Febru-
ary, and even if you live in a cave
you will have definitely heard of
Gulfood 2020. We were there, on
the ground, interviewing the movers
and shakers, and I can tell you – this
is where all the magic happens.
The magnitude of the fairgrounds
was beyond anything words could
describe, and positive energy flow
contagious.
From gut-friendly dairy products,
to collagen-infused smoothies,
we got to see the world of F&B
from a whole new perspective. We
have – indeed – began to “rethink
food”: mission accomplished. We’re
excited to see what’s in store for us
at the upcoming GulfHost as well, a
Gulfood hospitality equipment and
food services expo.
Get ahead by attending the
region's main trading platform and
connect with suppliers of foodser-
vice technology, kitchen solutions
and innovative systems with the
biggest hospitality buyers in one of
the fastest-growing markets in the
world.
So, whether you’re looking for-
ward to what’s coming in hospital-
ity, or following F&B heroes across
all platforms, March is your month.
We’ll see you soon at the GM Con-
ference, and don’t forget to nomi-
nate your movers and shakers for
an award (or two) – and you might
just end up having the best year. We
know we are!
Regards,
Dina
A note from
the editor
D i n a M a a t y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Ahmad Al Khader
Marketing Executive
Aaron Joshua
Aj@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
P +971 4 4200 506 | F +971 4 4200 196
For all commercial enquiries related to
Hotel & Catering News ME contact
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All rights reserved © 2014.
Opinions expressed are solely those of the
contributors.
Hotel & Catering News ME and all subsidiary
publications in the MENA region are officially li-
censed exclusively to BNC Publishing in the MENA
region by Hotel & Catering News ME.
No part of this magazine may be reproduced
or transmitted in any form or by any means
without written permission of the publisher.
Printed by UPP
Page 7
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European
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especially French cream,
enhances the flavor of
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No matter the level of the
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Dark Chocolate
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By Chef Aaliya Randeree
Aaliya Randeree is a South
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The content of this advertorial represents the author’s point
of view only and is the sole responsibility of the author.
The European Commission is not responsible for any use
that may be made from the information contained herein.
Page 8
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News
March 2020
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
As convenient food products
gain popularity in the Middle
East, Singapore food manufac-
turers are seeing the demand
for more Asian-inspired, ready-
to-go meals rise in the region.
Seafood meals that are conve-
niently packed and sealed with
freshness were some of the
new food products launched at
the Singapore pavilion during
Gulfood this year.
The Seafood Company of-
fers a range of healthy, ready-
to-cook meals under the Seaco
brand, such as salmon with
rosemary butter, tilapia with
garlic butter sauce, and the
Singapore favourite soft shell
crab with chilli crab sauce. The
meals are packed using the lat-
est vacuum technology certified
to ISO 9001 and ISO 14001,
ensuring that the food remains
fresh from shelf to table.
Another Singapore company
Thong Siek Food Industry has
been manufacturing surimi-
based (minced fish paste) prod-
ucts under the Dodo brand
since 1976, and their products
are sold in over 25 countries
including Oman and the UAE.
Their products can be cooked
in soups, hotpots (ingredi-
ents cooked in a boiling pot of
broth) or air-fried as snacks.
Constantly innovating, Thong
Siek Food Industry’s latest
product is a ready-to-eat Crispy
Crabstick Crisps snack. The
company also developed Sin-
Singapore Food Manufacturers bring ready-to-go
fresh seafood meals to the Middle East
gapore's first texture-modified
Teochew fishcakes. Created for
the elderly, the fishcakes have a
soft texture for ease of swallow-
ing, and are a source of protein,
calcium, and dietary fibre.
Maintaining high food stan-
dards is key to establishing con-
sumer trust and driving food
innovation. Both companies are
HACCP-certified, and Thong
Siek Food Industry also attained
the highest-awarded Grade AA
in the BRC Global Standard for
Food Safety last year.
With stringent food stan-
dards and regulations, the
Singapore brand offers Middle
East
consumers
innovative
food products with excellent
taste, price and quality.
Thong Siek’s surimi-based products
include fishball, crabsticks, cuttlefish
ball, and seafood tofu
The Seafood Company’s ready-to-
cook salmon with rosemary butter
Page 9
Hotel & Catering NEWS ME
9
Innovation
Tourism
News
March 2020
InterContinental Hotels & Resorts has revealed
the most iconic sights, sounds, tastes, smells and
sensations that travellers should experience in
2020 if they want to really get to know the city
they are visiting.
The first ever InterContinental ICons range from
the smell of fresh bagels at a West Village shop in
New York and the unique flavours of Karak Chai in
Jumeirah Beach in Dubai, to enjoying the sight of
InterContinental Hotels & Resorts
reveals multi-sensory experiences
from around the globe
Five key source markets to drive an
additional 1.4 million arrivals to UAE
during Expo 2020: ATM
An additional three million
international visitors are ex-
pected to visit the UAE during
Expo 2020, with arrivals from
India, Saudi Arabia, the Phil-
ippines, the UK and Pakistan
driving this influx, accord-
ing to the latest data released
ahead of Arabian Travel Mar-
ket (ATM) 2020, which takes
place at Dubai World Trade
Centre from April 19-22, 2020.
The research from Colliers
International, in partnership
with ATM, predicts the num-
ber of Indian visitors travel-
ling to the UAE will increase
by 770,000 between 2020
and 2021, while arrivals from
Saudi Arabia will increase
240,000, Philippines and UK
both 150,000 and Pakistan
140,000, during the same time
period.
Looking to acquire their
share of these high-growth
markets at ATM 2020, will be
the tourism boards from the
UAE’s seven emirates with
Marriott
International
gears up for
third year
of Saudi
Arabia talent
programme
Marriott International
recently celebrated its
latest group of Tah-
seen graduates and
announced the third
iteration of the training
programme, which aims
to springboard local
Saudi talent into leader-
ship roles within the
hospitality industry.
This announcement
follows the success of
the Tahseen class of
2019 in KSA which saw
37 graduates – 33 Saudi
nationals and 4 Bahrain
nationals – step into
management positions
within Marriott Interna-
tional properties.
The Tahseen program
was developed in 2017 in
partnership with Cornell
University to specifically
focus on fast tracking
the next generation of
local hospitality lead-
ers from Saudi Arabia.
The 12-month program
focuses on applying
practical skills across all
departments, as well as
developing an in depth
understanding of leader-
ship skills.
contrasting old and new architecture in London.
The list of experiences was determined through
an online public vote and then ranked by a panel
of worldly influencers and leading travel experts as
the best additions to conventional tourist destina-
tions. The InterContinental ICons will also inspire
curated experiences that can be booked at some of
the leading InterContinental Hotels and Resorts
across the world.
major exhibits from Dubai,
Abu Dhabi, Ras Al Khaimah,
Sharjah, Ajman, Fujairah and
Umm Al Quwain as well as
a variety of other UAE ex-
hibitors including Emirates,
Emaar Hospitality Group and
Abu Dhabi Airports.
Page 10
Hotel & Catering NEWS ME
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News
March 2020
investment
Jenaan Investment, Agrivita, and
German Standard Group launch new
Mawashi programme
Mawashi, a new initiative
introduced by Jenaan Invest-
ment, Agrivita, and German
Standard Group, has launched,
with the aim of providing an
enhanced genetic profile of
the UAE’s sheep and goat live-
stock, in line with the UAE
National Food Security Strat-
egy 2051.
Sheikh Ahmed bin Hamdan
Al Nahyan, who is himself a
progressive sheep and goat
farmer, was signed as the first
customer of Mawashi, and
is keen to see the benefits of
Mawashi’s involvement in his
farm. The company is look-
ing to attract Goat and Sheep
farmers from across the UAE
to take part with their pro-
gram of improving local live-
stock caliber.
Speaking on the launch of
Mawashi, Mr. Mohammed Al
Netsu at
Mandarin
Oriental
Jumeira
introduces
kabuki-
themed
brunch
Netsu at Mandarin
Oriental Jumeira, Dubai
has introduced a Kabuki-
themed brunch exclu-
sively on Fridays from
12:30pm-4pm.
The concept is inspired
by the Kabuki charac-
ters, embodying the
spirit, style and culture of
Japan. The characters
portray the dramatic
emotions and energetic
ambiance of the venue.
This experience
introduces a trendy
edge to Netsu, one that
allows diners to enjoy
some of their favourite
Netsu dishes, along with
new ones, coupled with
beverages.
The brunch offers two
different packages: AED
500 with house bever-
ages and AED 350 with
soft beverages.
Falasi, CEO of Jenaan Invest-
ments, says: “In the UAE,
ensuring the security of our
national food basket, in line
with the National Food Secu-
rity Strategy 2051, remains a
consistent and forefront pri-
ority of both government and
private entities working in the
agricultural sector.”
“With three million farm
animals in the Emirate of Abu
Dhabi alone, Mawashi has
been established to ensure
that animal wellbeing and farm
efficiency is at the forefront of
livestock
rearing.
Mawashi
provides expert agricultural
guidance and leading technol-
ogy to ensure UAE farmers are
supported in delivering to the
nation a consistent source of
food security.”
“We’re proud to welcome
Sheikh Ahmed bin Hamdan
Al Nahyan as the first user of
this service,” Al Falasi con-
tinued, “as he recognises the
potential Mawashi has to im-
prove the health of his animal
livestock and the operational
efficiency of his farm. We
hope to welcome more farm
owners to participate in this
innovative agricultural man-
agement scheme.”
Mawashi provides breeds
of goat and sheep livestock
which are most suitable for
the UAE conditions from their
specialised breeding facility in
Al Ain. Alongside introducing
high-quality genetic material
into farmers’ herds, Mawashi
provide a comprehensive suite
of specified services, including
vaccination, animal nutrition,
data capturing and building
of databases, and pregnancy
diagnosis.
Page 11
Hotel & Catering NEWS ME
11
News
March 2020
Expansion
Investment
Radisson Hotel Group has announced the opening
of Radisson RED Dubai Silicon Oasis, the latest
property in the Group’s rapidly expanding
portfolio across the Middle East.
Dusit Thani Abu Dhabi invests AED 5 million in
technology enhancements
Located at Dubai Digital Park,
Dubai’s first-ever smart city
project built with the latest AI
and IOT technologies, Radisson
RED Dubai Silicon Oasis brings
RED’s forward-thinking style to
the desert. The brand presents a
playful twist on conventional ho-
Dusit Thani Abu Dhabi, a
5-star luxury hotel, has en-
hanced its offerings by in-
vesting AED 5 million in
upgrades to its meetings,
events and room facilities.
Ideal for business travel-
lers, the 527-key deluxe ho-
tel is located a short drive
from Abu Dhabi Exhibition
Center, the Eastern man-
groves,
Corniche,
Sheikh
Zayed Grand Mosque, Em-
bassies and the business dis-
trict. Alongside a dedicated
club lounge floor, the prop-
erty offers award-winning
dining and recreational facil-
ities, and intuitively curated
MICE spaces.
With the recent invest-
ment and upgrades, Dusit
Thani Abu Dhabi now of-
fers audio visual technology
in all guest rooms, meeting
and conference rooms, and
also in its 700-capacity Onyx
Ballroom, which spans 785
sq m and is divisible into
three separate rooms.
tel stays with a culinary hangout
with a casual feel and a buzzing
social scene.
Using integrated technology
and bold design personality, Radis-
son RED Dubai Silicon Oasis com-
prises of 104 contemporary rooms,
eight suites and 59 apartments cre-
ated with millennials in mind.
Signature
dining
outlets
Foodtruck Lobby and DELI
double up as social hubs and
on the ground floor OUIBar +
Terrace delivers a casual dining
space with live sports screens
plus and an alfresco area.
Additionally, the RED Roof bar
offers guests a day-to-night hang
out – from evening sundowners
to morning stretching for sunrise
yoga. The hotel also hosts 10 state-
of-the-art conference rooms and a
multi event space of 600sqm, to
cater for up to 600 guests.
Page 12
Hotel & Catering NEWS ME
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12
Appointments
March 2020
Millennium Hotels & Resorts MEA appoints Saudi
Arabia managing director
Radisson Hotel Group
appoints rooms
divisions manager
The Ritz-Carlton
appoints director of
sales and marketing
Millennium Hotels & Resorts
MEA has appointed Hamid Si-
dine as its managing director for
Saudi Arabia.
The industry professional,
who has 30 years of regional
and international experience,
including leadership roles with
global hospitality brands, will
head up the company’s Riyadh
office, responsible for achiev-
ing its recently announced goal
Radisson Hotel Grouphas ap-
pointed Yana Bandurko as rooms
division manager of the Radis-
son Blu Hotel Apartments Dubai
Silicon Oasis.
The Ukrainian national joined
the Radisson Hotel Group in
2012, she started her journey
at the Radisson Blu Hotel Kyiv
Podil as Assistant Front Office
Manager.
Throughout her career, she
has held several positions within
the company. In 2013 she was
The
Ritz-Carlton
Ras
Al
Khaimah sister properties Al
Wadi Desert and Al Hamra
Beach have appointed Adrian
Hearn as the new director of
sales and marketing.
Hearn has more than 17
years
of
experience
work-
ing in luxury hospitality and
has recently returned to The
Ritz-Carlton brand following
of operating 25 hotels country-
wide by 2025.
Given his broad-ranging exper-
promoted to Front Office Man-
ager and in 2015 she was select-
ed by the company to participate
as part of the first group in the
STEPS
Programme
“EFFEC-
TIVE AND BALANCED LEAD-
ERSHIP FOR WOMEN” created
especially for female heads of
the departments with the poten-
tial of becoming future General
Managers. The programme was
key in her development and she
quickly progressed to Food &
Beverage Manager.
a three-year period as Director
of Sales at the Sheraton Mall of
the Emirates property in Dubai.
According to the property, he
is now responsible for direct-
ing and developing the overall
commercial marketing and sales
strategies of The Ritz-Carlton
Ras Al Khaimah, Al Wadi Des-
ert and The Ritz-Carlton Ras Al
Khaimah, Al Hamra Beach.
tise across three continents, Sidine
has also been appointed Chief
Operating Officer (COO) for Tur-
key and Africa, two fast-growing
regions where the hospitality
company has identified strong de-
velopment potential as part of its
strategic expansion plans.
The hospitality company cur-
rently operates nine properties
in the kingdom across Makkah,
Madinah and Hail and has seven
more under development in
Makkah, Madinah, Jeddah, Ja-
zan, Riyadh and Tabouk.
Page 13
Hotel & Catering NEWS ME
13
Appointments
March 2020
The St. Regis Saadiyat Island Resort announces
F&B appointments
Sofitel Abu Dhabi Corniche names general manager
The St. Regis Saadiyat Island Re-
sort, Abu Dhabi has announced
new F&B appointments.
Sat at the helm of the kitchen
operations for the resort, Mi-
chael Gremer brings with him
more than two decades of cu-
linary expertise and will be re-
sponsible for boosting the gas-
tronomic experiences currently
available at its restaurants, ac-
cording to the property.
Hailing from Germany, the
51-year-old executive chef has a
background in top management
roles in luxury and international
hotels across Asia, including
countries such as China, Indo-
nesia, Malaysia, Singapore, Thai-
land and Taiwan, in addition to
wide experience with large-scale
launches and renovations in the
US and Australia.
Hamza Ghazi Al Durdang is
the second to join the team as
their newest pastry chef. With
almost 15 years’ experience in
creating culinary masterpieces in
Jordan, UAE and most recently
India, he specialises in chocolate
Sofitel Abu Dhabi Corniche
has appointed Wesam Kho-
uran as general manager.
According to the prop-
erty, in his new role, Kho-
uran will oversee and drive
the successful performance
of the hotel in accordance
with company standards,
mission statement, vision,
and values.
Khouran brings a wealth
of over 18 years’ experi-
ence within the hospitality
creations and sugar arts.
Themis Kouris was appointed
as the venue manager of MAZI
Abu Dhabi. Equipped with more
than 15 years of international
experience in the F&B industry,
Kouris has co-owned a bakery
and catering business and man-
aged restaurants worldwide, in-
cluding London, Beijing, Saudi
Arabia and Hong Kong.
Spread across the expan-
sive resort are seven dining
venues, including the world-
renowned Buddha-Bar Beach
Abu Dhabi, MAZI Abu Dhabi
serving modern Greek cuisine,
Mediterranean-inspired
Olea,
an award-winning Southeast-
Asian restaurant Sontaya, The
Manhattan Lounge, an onsite
pastry shop – The Drawing
Room, and the casual pool and
beach setting.
industry, with predominant
expertise in F&B. Through-
out his career, he was part
of four hotels opening sin
the Middle East with brands
such as Four Seasons, Kem-
pinski, Intercontinental and
also Accor.
Khouran’s new role as
general manager comes as
a promotion from his most
recent position as director
of operations at Sofitel Abu
Dhabi Corniche.
Hamza Ghazi Al Durdang
Michael Gremer
Themis Kouris
Page 14
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Hotel & Catering NEWS ME
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16
News
March 2020
Designed by the world-re-
nowned late architect, Dame
Zaha Hadid, ME Dubai is now
open, and takes residence in
The Opus by Omniyat build-
ing, located in the heart of the
Burj Khalifa district in Dubai.
This is the first and last
hotel where the Iraqi-British
architect has designed both
the exterior and interior of
the hotel, making ME Dubai
her
legacy
project.
Hadid
was famous for her intensely
futuristic architecture, char-
ME Dubai opens
acterized by curves, sharp
angles and bold materials
and the ME Dubai hotel is
no exception.
The hotel boasts 74 rooms
and
19
suites
(including
the Passion Suite, Personal-
ity Suite, Vibe Room and the
ultra-luxurious ‘ME Suite’).
Hadid’s design reinvents the
balance between solid and
void, opaque and transparent,
interior and exterior.
The
Opus
itself
spans
2,000,000 square feet, com-
prising of two separate towers
that connect in the form of a
cube and featuring a ‘carved’
central void, which appears to
hover above the ground. The
centre of the building pro-
vides unexpected and dramat-
ic views of the exterior.
The property will feature
signature furniture through-
out the lobby, lounges and re-
ception areas, all of which was
either designed or personally
selected by Zaha Hadid.
Guests and visitors can
Openings & Launches
choose from three owned
F&B outlets, including Cen-
tral, the Refuel & Relax pool
bar and The Opus Studio. In
addition, the Opus building
will offer 15 F&B outlets in-
cluding ROKA, the contem-
porary Japanese robatayaki
restaurant, as well as MAINE
Land Brasserie. The spa at ME
Dubai provides guests the ul-
timate refuge for relaxation,
offering a variety of luxurious
spa treatments for indiviuals
or couples to unwind.
Page 17
Hotel & Catering NEWS ME
17
News
March 2020
Dubai Food Festival 2020 has
launched, and is taking place
from February 26 until March 14.
Organised by Dubai Festi-
vals and Retail Establishment
(DFRE), the annual 18-day
Dubai Food Festival (DFF) is
now in its seventh year, and in-
cludes the Foodie Experiences
Programme, Dubai Restaurant
Week, the Etisalat Beach Can-
teen, Hidden Gems and brand-
new to DFF 2020, “Home Edi-
tion” and “Tasty Tunes”.
To mark the festival open-
ing, revellers should head to
the Etisalat Beach Canteen at
8.30pm on Thursday 27th – for
a beachside fireworks display.
For the second year running, a
key element of the event is Food-
ie Experiences, a carefully cu-
rated series of incredible, one-off
culinary experiences designed to
stimulate all the senses. There
are more than 80 opportunities
to take part in either a Master-
Dubai Food Festival launches
Class, a Chef’s Table or an Expe-
riential dining experience – some
of which are exclusive events for
one night only.
The
Foodie
Experience
Chef’s Table series brings
guests up close and personal
with some of the city’s top
chefs. Indulge in a one-off
Japanese Italian fusion night; a
unique sustainable tapas expe-
rience or a 14-course journey
into modernist, molecular In-
dian cuisine. For an even more
Experiential
occasion,
why
not try Bedouin desert dining;
Emirati dining under the stars
atop a traditional coral house
in Al Bastakiya.
Tickets for all Foodie Experi-
ence events are available exclu-
sively via PlatinumList.net.
Dubai
Restaurant
Week
(DRW),
which
runs
from
March 5 to March 14 is offering
the chance to indulge in gour-
met global food at very special
festival prices.
The 2020 edition of Dubai
Restaurant Week (DRW) fea-
tures 36 outlets, and exclusive
menus at Dubai’s best restau-
rants, including five associated
with celebrity chefs – Gordon
Ramsay, Vikas Khanna, Akira
Back, Greg Malouf and Ma-
thieu Viannay.
Two-course lunches are be-
ing offered from as little as
AED75, while three course din-
ner experiences start from just
AED 150. All Dubai Restaurant
Week dining experiences must
be booked in advance, exclu-
sively through official booking
partner Reserve Out via its app
and website.
Etisalat Beach Canteen, be-
hind Sunset Mall on Jumeirah
Beach brings together some of
the best homegrown and in-
ternational food concepts at
this family-friendly event. Visi-
tors can look forward to food
trucks, pop-up shops, talks,
events,
cooking
demonstra-
tions and live music.
Running
throughout
the
festival, the Etisalat Beach
Canteen also includes a new-
for-2020 gaming park, a Beach
Game alley, a kid’s play zone,
and the chance to watch and
learn from leading chefs and
culinary experts including Chef
Vinu Raveendran from Carnival
by Tresind and representatives
of the International Centre for
Culinary Arts (ICCA) Dubai
training centre.
Dubai Hidden Gems high-
lights the unsung heroes of
Dubai’s
ever-evolving
food
scene. A shortlist of 40 restau-
rants, cafes and food outlets
has already been selected by
Dubai Food Festival in collabo-
ration with Zomato – and this
year’s list includes truly global
cuisine, from Emirati to Japa-
nese, Uzbek to Ethiopian.
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18
News
March 2020
Transguard Group has officially
marked the opening of its ca-
tering company, Taste of Home.
The newest division of the
Group was established in 2019
to fulfill a need – to provide
site-based
employees
with
meals at an affordable price. In
order to offer a true “taste of
home,” the catering company
sought out chefs from the very
regions for which they cook:
North and South India, Paki-
stan, the Middle East, Africa,
the Philippines and Europe.
The company currently has
the capacity to produce over
80,000 meals every day out of
its 3,500 m2 purpose-built fa-
cility in Dubai Investment Park.
Dr. Abdulla Al Hashimi,
CEO, Transguard Group says:
“Food is not only central to
sustenance, but it also brings
families,
people
and
com-
munities together. We have
identified a strong need in the
market, especially among site-
based expat employees, who
want nutritious, good qual-
ity and affordable meals that
are redolent of the taste and
aromas of their cuisine back
Transguard Group launches catering company
Sunset Hospitality Group to open Black Tap in The
Dubai Mall and Mall of the Emirates
home. Taste of Home will cater
to this hard-working segment
that built Dubai and the UAE,
and I’m confident we will soon
become their popular choice.”
“Taste of Home was inspired
by our very own employees,”
says Greg Ward, managing di-
rector, Transguard Group. “Our
people are our strength, and
our approach to ensuring a
customer-centric culture is heav-
ily dependent on a happy and
engaged workforce; founding
Taste of Home therefore seemed
like a natural progression for the
business, not just in terms of
meeting the needs of our own
employees, but as an overall di-
vision developed to provide end-
to-end business solutions.”
Led by an experienced West-
ern and Asian food manage-
ment team, Taste of Home’s
Sunset Hospitality Group, an
international
hospitality
in-
vestment
and
management
company, now owns a minority
share of the Black Tap brand,
the famous American eatery
known for its award-winning
burgers and signature Cra-
zyShake® milkshakes.
Sunset
Hospitality
Group
currently holds the rights for
Black Tap in Europe and the
two new locations will bring the
total to nine Black Tap branches
across the Middle East region and
are expected to create jobs for
more than 120 people in Dubai.
Sunset Hospitality also an-
nounced that, following on the
success of Black Tap Geneva, it
will expand its portfolio in Swit-
zerland, with a new Black Tap res-
taurant in Zurich, which is slated
for a Q2 opening.
dedicated chefs grew up eating
the food they now cook for oth-
ers, ensuring an element of au-
thenticity and distinction to the
company’s offering.
The business and its centre
of operations are honed by a
Lean Six Sigma-informed pro-
cess. At every step of its op-
erations, Taste of Home further
complies to an environmental
commitment.
Middle East. The recent invest-
ment will extend the Group’s
partnership with the Black Tap
brand even further.
The Group reveals that two
additional Black Tap outlets will
open at The Dubai Mall and Mall
of the Emirates in Q2 2020. The
Page 19
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Page 20
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20
The business
March 2020
A Culinary Story
Please tell us more about the concept
behind Gaya, and how the company
started out.
We’re proud to say that Gaya is a UAE-
grown catering business, inspired by the
nation’s diverse and rich heritage. Since our
inception, we’ve strived to meet the growing
needs of the market by offering authentic
food made with hand-picked quality
ingredients, thanks to recipes that have been
passed down from generation to generation,
to ensure that your next social gathering or
corporate event is an unforgettable one.
Furthermore, after the success of our “Al
Shams” butchery, followed by our authentic
Lebanese restaurant in Sharjah, and Global
Village in Dubai, we’ve decided to venture
into the food catering business in which the
Gaya Catering concept has emerged.
What’s your market scope and how do
you see the UAE market, what makes it
unique?
We want to position ourselves as a
renowned food provider in catering services
and daily lunchboxes, offering healthy
meal options infused with Lebanese and
international cuisine all under one roof.
With the food and beverage market in the
UAE being so competitive, it’s important
that we create such value propositions that
distinguish us from our competitors and be
able to reach everyone.
What trends have you been following
closely in the food world and how do you
keep up?
Natural and organic ingredients and fresh
products are growing in popularity, and
by offering them to our customers, we’re
ensuring that we’re adapting to their
changing preferences. Sustainability is
another pressing topic; we do our part by
working hard to recycle any waste that
we produce, this way our impact on the
environment is as minimal as possible.
What do you think are the pillars of a
good catering business?
Fresh ingredients, consistency in food taste
and quality, and an accurate measuring of
ingredients are incredibly important in order
to have a successful catering business.
What’s in the pipeline for your company?
Today, people are growing increasingly
health-conscious and are concerned about
their food intake. As such, we’ve made the
decision to extend our offering to include a
new concept known as “Stay Healthy with
Gaya”, a business unit that introduces Gaya
FITNESS, Gaya DIET and Gaya DETOX
plans and menus. These comprise ready-to-
eat meals, freshly prepared every day in our
Gaya kitchen and delivered to your doorstep.
Through the Gaya Healthy Kitchen
option, we aim to target fitness and
healthcare centres and individuals who wish
to meet their body-weight goals.
We’re also set to launch “Gaya Kiosks”,
which will offer breakfast and lunch at
affordable prices and will be strategically
located in certain office areas. As part of our
growth strategy, we also intend to expand
our business in the GCC – more information
will be made available in due course.
Gaya Catering Co-Founder and Operations Director Jad Chalak reveals the secrets behind the
homegrown company’s carefully crafted experiences
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The experienced
March 2020
The Right Fit
Could you tell us a bit about your
background and how you came about
starting Tailormade?
I come from a hospitality background;
I obtained my BA from AIM Paris, a
university that specialises in Hotel
Management. After that, I completed several
internships across various industries in
Dubai, before becoming an HR Director at
an airline company.
My work experience showed me how
important a professional image was,
especially where uniforms were required.
It’s an inescapable necessity! This is how the
company was born.
We later expanded to offering an
alteration service, as well as a shoe and bag
repairs, and was able to successful open ten
branches throughout Dubai while offering
door-to-door home service.
What are the elements that go into
making a well-fitted and high-quality
uniform?
The quality of the seams and the sewing
itself: it’s that hidden element that the
naked eye doesn’t necessarily see, but
makes a world of a difference when it
comes to what true bespoke tailoring is
all about.
Who are your main clients and what’s
the market dynamic like in Dubai?
Our main clients for uniforms are big
corporates. Our retail outlets cater to
a diverse market from locals to expats,
across all ages.
What are your expansion plans?
With a presence only in Dubai right now, I
would like to expand to the UAE as a whole,
and perhaps even the GCC.
What makes professional tailoring and
alteration important?
We make a judgment call about a person
within the first five seconds of meeting
them. Clothes play a big role in this, and a
well-fitted suit or outfit doesn’t just boost
a person’s self-esteem, but also drastically
improves how we’re being perceived.
Assaad Assaad, CEO at Tailormade, tells us about one of Dubai’s most well-established uniform
suppliers, and what it’s doing beyond fittings for top corporations
Page 22
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Page 24
Fresh
from the
start
Cover Story
March 2020
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24
NRTC Group CEO Mohammad Nassar Al Refaee leads one of
the region’s biggest fruit and vegetable suppliers, and the UAE’s
pioneer in the field, keeping the legacy of the freshest-produce
promise alive
Your journey began in 1973: please
tell us more about your evolution as a
business since then.
Nassar Al Refaee Trading Company
(NRTC) caters to the demands of both the
local and international markets through
the import and export of fresh fruits and
vegetables in the Middle East, partnering
with local and international producers.
We’re a holding group of companies
operating in the Middle East. Focusing on
sustainable growth and growing steadily
since 1973, the group has managed to turn
a family business into an internationally
recognised brand which now operates all
over the UAE.
It was a very humble start in 1973; my
father was the founder of the company,
and back then it had just one business
module – import/export. We used to
depend on the Middle East region alone,
and later in the 90s we expanded our
reach worldwide.
Back then, we used to import all
kinds of fruits and vegetables. Fostering
relationships as the years went by, we
established a network of more than 55
partners, eventually reaching a point when
we were ready to bring any type of fruits
and vegetables to the market – no matter
the season.
Eventually, we were able to diversify the
business module, adding a new, different
line which catered to 5-star hotels and
restaurants. We managed to build a
good relationship, understanding their
needs, engaging with the chefs, until we
partnered with more than 100 hotels.
The next step was to add innovation
to our offering through a pre-cut line,
where we were able to provide a unique
product offering with peeled, shredded,
washed and sanitised fruits and vegetables
– delivered ready-to-cook and ready-to-eat
to chefs.
With the most modern technologies and
equipment in play, ranging from peelers to
slicing, dicing and chopping mechanisms,
we maintain uniformity in our production.
With comprehensive quality checks and
100% traceability, all products leaving the
production facility are guaranteed by our
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Cover Story
March 2020
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Cover Story
March 2020
experts to be safe and delivered to our
clients’ kitchens under the most hygienic
conditions.
NRTC is among the top produce
wholesalers in the UAE. With the support
of exclusive trading partners across the
world and an efficient supply chain, the
company operates among various sectors
such as HORECA (from top 4/5-star
hotels to the lower-end segment), retail
(supermarkets and hypermarkets),
institutions (airlines and hospitals), and
corporate.
We work very hard to ensure that our
offerings are up to the highest standards,
and have a total of 700 clients, for whom
we do 1,800 stops per day, ensuring
consistency in supply at the highest
service levels.
Through our newest B2C venture, we’re
directly reaching the consumer for the first
time ever, widening our reach into a brand
new challenge. Hence, we’ve massively
expanded our digital offering in order to
cater to their needs with an app and an
extensive, user-friendly website.
With our online ordering platform,
we hope to revolutionise the traditional
way to shop and reduce any concerns
associated with it. Our customers can now
easily shop for their daily requirements of
fresh fruits and vegetables on our website
and get them delivered straight to their
door, whether it’s to their home or office.
Please tell us a bit more about your
mission.
NRTC Group spares no efforts to ensure
that its products are up to the highest
safety standards, in addition to being
available to everyone. The company
continues to be a leader in innovation and
services in the fresh food supply industry.
We also always aim to be first choice for
tops chefs and culinarians in the country,
and understand our clients’ needs,
exceeding their expectations every time,
all through delivering fresh produce of the
highest quality.
How do you ensure quality across your
processes, and streamline the import
process?
It’s a challenging task to handle fruits
and vegetables, and that’s why we have
a Quality Control (QC) department.
From receiving time by the container,
they inspect and cross-check each pallet,
moving boxes from each. As they’re
The NRTC team
The NRTC truck fleet
We’re now targeting Saudi with a
copy-and-paste module. Fortunately, big
hotel chains also operate in the Kingdom,
so we have the advantage of being known
in that market. We’ll start with B2B, and
then gradually expand our offering.
Page 27
Explore
The Delicious
Pistachio
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moved to another department, fruits and
vegetables are picked piece by piece to
deliver the best quality to our customers.
From handling, all the way to delivery,
we need to ensure that the right
temperature is maintained – especially
during summer. Storage solutions vary
for different types of produce, and that’s
why we have more than one facility. This,
among many other factors, sets us apart
from other fruit and vegetable suppliers.
NRTC operations are designed
following strict compliance to
international ISO 22000-2005 and HACCP
standards. We also aim to maintain a safe,
healthy, comfortable and hygienic working
environment for all our employees.
We’ve gained lots of experience by
default, and are maintaining even higher
standards than those required by the UAE
Government – which are already very high,
among the highest in the world: they are
raising the bar for health and safety.
What about competition? How do you
stay ahead of the game?
Back when we first started, there were
less traders, so competition was limited.
As Dubai has grown, we grew with it.
The real revolution was in 2001-2002,
when we realised that we needed to move
to a larger-scale operations model, one
where we could tie up with a lot of traders
around the world.
How has the digital sphere been helping
NRTC Fresh promote and sell products,
and what’s the role of technology in
your chain?
In terms of social media followers,
things are picking up rather quickly –
engagement currently stands at 130%.
We have our app and website, which both
perfectly complement our offering.
We’re always rolling out offers,
promotions and competitions, in addition
to seasonal and special-occasion boxes.
For this past Valentine’s Day, for
example, NRTC Fresh offered a ‘couples
box’. Priced at AED 120, it was specially-
curated for two. The box included a
range of products such as cauliflowers,
mushrooms, white onions, romaine lettuce,
spring onions, oranges, apples, bananas,
strawberries, avocadoes and more.
In addition, the online fruits and
vegetable delivery platform offered a free
pack of strawberries with every purchase
from February 9-14, 2020.
What are your predictions for market
growth in the UAE and region, and how
do you plan on keeping up?
People nowadays want to be healthier,
more efficient. In the UAE, there’s no
supply shortage, so consumers can afford
to have large quantities of fruits and
vegetables every single day.
Being strong importers, we’re able to
cut the middle man – the broker, hence
having a competitive advantage when it
comes to pricing. We import more than
400 tonnes of fresh fruits and vegetables
daily from Lebanon, Turkey, Egypt, Saudi
Arabia, Oman, Morocco and Jordan. The
products are transported by land and sea
to the Dubai Central Market.
In the case of certain kinds of produce
with a short shelf life, products are
imported by air. The department has 11
chiller sites with a total of 35 cold storage
rooms, where the products are repackaged
for immediate distribution within the UAE.
As for Expo 2020, hotels are expecting
Cover Story
March 2020
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Cover Story
March 2020
around 25 million visitors in six months,
which translates into higher demand. As
for NRTC Group, we might have an area
where we’ll sell ready-to-eat products.
What are some of your best-sellers
across different channels?
We have different categories: we cover fruits,
vegetables, and herbs – all sold either whole
or pre-cut. In terms of sales, oranges are the
top-selling product in the fruits category –
almost 11 million kg annually. Statistically,
avocadoes come second.
If we look at retail, the top-selling fruit
is the banana, and by retail I’m mainly
referring to supermarkets. As for vegetables,
we have tomatoes, onions and potatoes.
Who are some of your biggest partners
in the region and how do you work with
them?
We collaborate with some of the biggest
organisations to ensure a win-win
situation for all business stakeholders,
including Abu Dhabi Commercial Bank
(ADCB) and Commercial Bank of Dubai
(CBD) for banking, and suppliers such as
Roha Premium Potato Ltd, Alliance Fruit,
and Freshlink.
Our relationship with our partners is
founded on confidence and trust, ensuring
that all objectives are met, ethically.
Please tell us more about your team.
We have more than 1,100 employees
across all departments. The logistics team,
which is among the most important units
for us, ensures that products are delivered
at the right time. They are responsible
for receiving containers, delivering to
the warehouse, and manage around 300
vehicles covering the UAE’s ports.
Our scale of operations is massive,
and hence on-the-job coaching and
mentoring is very important. In every
department, there’s a vertical hierarchy,
and managers work very closely with
their teams. Most of our employees come
from an F&B background; our priority is
always to retain talent, and so we identify
their needs and send them for additional
training as needed.
What do you prioritise as a company?
We prioritise innovation in line with the
modern lifestyle, always trying to find new
ways for consumers to enjoy fresh fruits
and vegetables of the highest quality.
In the past four decades, we’ve
dedicated all our e¬fforts to delivering not
just quality produce, but also trust, which
is reflected in the many awards we’ve won
over the years.
Each and every day, our dedicated food
specialists work tirelessly to achieve and
deliver our brand promise. We’ll continue
to pursue greater goals for the satisfaction
of our clients, and aim to achieve a niche
in the GCC market, upholding industry
values as the best suppliers of fruits and
vegetables in the region.
What’s in the pipeline for NRTC Group?
We’re now targeting Saudi with a copy-
and-paste module. Fortunately, big hotel
chains also operate in the Kingdom, so
we have the advantage of being known in
that market. We’ll start with B2B and then
gradually expand our offering.
Within a couple of months, after
the Riyadh launch, we’ll move on to
Jeddah. We’re also planning further GCC
expansion to Oman, where we currently
operate through a broker.
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Further Afield
March 2020
Italy’s TUTTOFOOD exhibition
to take place in May 2021
TUTTOFOOD is an international hub for
high-quality food, presenting examples of
Italian excellence together with products
from foreign companies and countries.
Thanks to the exhibition’s concept
structured into three product areas,
TUTTOFOOD combines a comprehensive
overview of the entire agri-food system
with a special focus on individual sectors.
A total of 3,079 brands were present
at the 2019 edition, of which 16%
international from 43 countries, with
particularly high numbers from the USA,
China, the UK, France and Germany.
There were a total of 82,551 visitors,
of which 23% foreign from 143 countries
and, in particular, from the USA, Spain,
France, Germany, the United Kingdom and
China. Visiting operators are composed,
in particular, of decision-makers from the
food industry (31%) and distributors,
wholesalers, representatives (31%), with
a significant presence also from the world
of retail (9%) and food service equipment
and catering (8%).
A total of 13,609 business meetings
were organised at the 2019 edition.
92% of buyers stated they were
satisfied or extremely satisfied and
91% would recommend visiting
TUTTOFOOD to others.
Thanks to a major investment in
scouting, also in collaboration with ITA/
ICE Agenzia, new high-profile buyers are
constantly integrated in the top buyer
portfolio. As a hub that is also seeing
significant growth in non-domestic
trade, TUTTOFOOD has undertaken
a programme of networking and
communication to enhance the presence
of not just buyers and importers, but
also exporters and other operators, from
both long-established markets like the
United States and Canada, and from the
more dynamic areas like the Middle East,
TUTTOFOOD, the international food fair held every two years at Fiera Milano, the Milan exhibition
district which is among the largest and most modern in Europe, has announced that the next edition
will take place from May 17-20, 2021.
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Further Afield
March 2020
in particular, the United Arab Emirates,
Saudi Arabia, Bahrain, Oman and Kuwait.
As regards exhibition areas, the newest
addition to the next edition will be
TUTTOFRUIT, where operators can find
dry, dehydrated and fresh fruit, along with
fresh vegetables, legumes, organic fruit
and vegetables, and also IV and V range
products, aromatic herbs and spices.
Lastly, packaging and services are
also well-represented which, in view of
the increasing product service content,
will be an essential complement for a
comprehensive picture of the sector. This
new addition encapsulates TUTTOFOOD’s
special focus on new market trends, which
are moving increasingly more towards
natural and healthy nutrition. Products that
comply with the Halal precepts will also be
highlighted along the exhibition path.
The new products will complete
the more long-standing areas of the
exhibition. A focus on the delicatessen and
gastronomy world at TUTTODELI, on the
world of preserves with TUTTOGROCERY;
at TUTTOSWEET, major confirmations
from the world of sweets and bakery
products, while TUTTOPASTA
consolidates the dried pasta segment, with
an expansion in established producers and
a focus on fresh pasta.
TUTTOFROZEN and TUTTOSEAFOOD
are characterised by new entries, the
sections dedicated to deep-frozen food and
fish products; and through the increasing
product innovation, the two traditional halls
dedicated to dairy products and meat and
cold-cuts, TUTTODAIRY and TUTTOMEAT.
The exhibition area is rounded off by
a rich programme of events, including
regular dates which also continue during
the year. In particular, Retail Plaza by
TUTTOFOOD is the programme of
meetings dedicated to the most innovative
trends in distribution, in terms of both
marketing, and consumer trends, while
Netcomm Focus Food takes an in-depth
look at the industry opportunities on-
line. About one hundred events which
will be held, incorporating conventions,
workshops and show-cooking.
TUTTOFOOD is also a partner of
Milano Food City, the food week held
at the same time as the trade show
throughout the city, strengthening the link
with Milan as one of the recognised world
capitals of Food & Beverage.
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review
March 2020
Caesars
Bluewaters Dubai
Located on Dubai’s newest island oasis,
Caesars Bluewaters Dubai is the first ever
non-gaming resort from the legendary
Caesars brand. Unlike anything the Middle
East has seen before, our stay at this iconic
destination epitomised what the hotel
group is known for around the globe: a
fun-fused approach to luxury, from epic
dining experiences delivered by the likes of
Gordon Ramsay Hell’s Kitchen and Paru by
Michelin-star chef Akira Back, to luxurious
pampering at Qua Spa.
The art collection, designed by the
maestro of modern American glamour
Jonathan Adler, complements the
interiors of Caesars Bluewaters Dubai,
bringing a slice of ancient Rome to the
property’s three distinct accommodation
offerings. Known for his philosophy that
a space should make those that enter it
happy, the American designer worked
closely with the Caesars Bluewaters
Dubai team to deliver a contemporary
take on the iconic design signatures
found at Caesars Palace Las Vegas.
Bringing the world-famous ‘Caesars’
ambiance across two distinct resort
offerings, guests can tailor their stay to
suit their individual needs. At Caesars
Palace Bluewaters Dubai, guests can enjoy
all the signature elements of the Caesars
Palace experience. This 194-guest room
resort also boasts Cove Beach – a stylish
beach club that comprises 2.0 restaurant
by Cove Beach, the Rosé Bar and coveted
Sea Lounge, all set to the backdrop of the
Arabian Sea.
Multi-Michelin-star chef and television
personality Gordon Ramsay turns up the
heat for guests at his second Hell’s Kitchen
location at Caesars Palace Bluewaters
Dubai. Serving up the same combination
of show-stopping theatre and world-class
cooking as its original Las Vegas location,
the experiential and immersive destination
restaurant is a must-see city attraction for
tourists and residents alike. On Fridays, the
restaurant hosts Hellicious Brunch, where
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review
March 2020
guests can dine in the theatrics of the hit
TV show as the Red and Blue teams turn up
the heat with Gordon Ramsay’s signature
dishes, free-flowing beverages and a fun
culinary challenge.
Bringing authentic Pan-Asian cuisine
with a contemporary twist to Bluewaters,
Zhen Wei specialises in delicate homemade
dim sum and hand pulled noodles, taking
gourmands on a sensory journey straight to
the streets of Hong Kong. At Havana Social
Club, the prohibition era comes to Caesars
Palace Bluewaters Dubai. Located on the
ground floor, the vibrant bar takes guests
back to a glamorous time of jazz-filled nights
and the smoky cabaret clubs of Havana.
Other dining options at Caesars
Bluewaters Dubai include The Piazza and
Roman Lounge, both of which serve a highly
original take on an afternoon tea inspired
by the Roman Empire. Guests can embark
on an immersive culinary journey in the
footsteps of the legendary Caesar. From the
furthest reaches of Central Europe to exotic
flavours of the Mediterranean, Caesars
Imperial Afternoon Tea explores the exotic
ingredients discovered on Caesar’s odyssey
across Europe, Asia, North Africa and the
Middle East.
The Sandbar and Grill offers the freshest
seafood inspired by sun-soaked afternoons
in the South of France, while Cleo’s
Table hosts Breezy Rose: a lazy Saturday
afternoon when you can enjoy unlimited
handcrafted artisanal pizzas amid stunning
views of the Dubai skyline. The resort’s
piece de resistance when it comes to dining
is rooftop restaurant Paru – boasting the
most spectacular views on Bluewaters and
a modern Japanese menu by Michelin-star
chef Akira Back. The perfect spot to watch
the sun set across the Arabian Gulf, guests
can expect a bustling crowd on two open-air
rooftop terraces, tucking into exceptional
contemporary cuisine.
Families looking for sheer indulgence,
island seclusion and a fully packed roster of
entertainment for all ages will love Caesars
Resort Bluewaters Dubai. The 301-guest
room resort includes two outdoor pools –
one family-friendly and one for adults only
– and access to a private beach, as well as
versatile event spaces for up to 800 guests.
Bringing loved ones together at
mealtimes, Caesars Resort Bluewaters
Dubai boasts a host of restaurants and bars
to cater to every culinary whim. One dining
highlight is Bacchanal – the sister restaurant
to its original stateside outpost, named the
best buffet restaurant in Las Vegas twice by
USA Today. Here in the UAE, the restaurant
follows the same ‘more-is-more’ concept,
with oversized open kitchens serving up
a wealth of decadent dishes and a popular
FamilyFest Brunch which has become the
best family day out in Dubai.
Another handy feature for parents and
kids alike is the Empire Club – a kids’ club
for Cherubs (ages 0-2), Gladiators (ages
3-7) and Centurions (ages 8-12) available
to all junior guests – and ROAM, a teen’s
club for young adults. Accessible to all
families staying at the resort, the colourful
and activity-filled kids club and trendy teens
hang out will help younger Caesars guests
shape their own vacation schedules.
At Qua Spa, an elevated spa experience
lifts guests above the realm of modern-day
stresses and transports them to a one-
stop destination for wellbeing and beauty.
Located at Caesars Palace Bluewaters Dubai
and accessible to all guests, Qua Spa boasts
eight treatment rooms including two rooms
for couples, signature facial and massage
treatments, relaxation lounges, and male
and female facilities with rock saunas,
aroma steam rooms, experience showers
and ice fountains.
For contemporary luxury living combined
with high-end hospitality, The Residences
at Caesars Palace Bluewaters Dubai offer
80 one-, two-, three- and four-bedroom
apartments for short and long-term
lease, with the advantage of having two
world-renowned resorts on its doorstep.
Conveniently located adjacent to Caesars
Palace Bluewaters Dubai, residents
have access to all dining, leisure and
entertainment experiences – giving the term
‘living like a Caesar’ a whole new meaning.
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Singapore’s food offerings
– healthier options with an Asian twist
Forty three food manufacturers and two
F&B companies from Singapore took
part in this year’s Gulfood. Jimmy Soh,
deputy president of the Singapore Food
Manufacturers' Association (SFMA), who
led the delegation, shares about some
of the new food offerings and healthier
food options that were launched at the
Singapore Pavilion in Dubai:
Singaporean company Doki Doki
specialises in producing functional fruit-
based beverages using 100% fruit puree,
combined with premium superfoods such as
acai and collagen. The beverages are packed
with added vitamins and minerals, and free
from artificial flavouring and colouring.
First-time exhibitor Sol Agri Resources
is a producer and exporter of rice and rice
derivative products, including healthier
options such as brown and black rice. With
a network of more than 16,000 farmers in
the Mekong Delta, the company ensures
high-quality rice from farm to table.
These newer players are following the
footsteps of seasoned companies such as Tat
Hui with an extensive business footprint
in the Middle East. Tat Hui is known for its
healthier range of instant noodles, including
gluten-free options and steam-baked
Gulfood 2020
Gulfood 2020’s 25th edition, which ran from February 16-20 at the Dubai World Trade Centre,
offered its grounds to thousands of enthusiastic visitors, dedicated exhibitors, influential
speakers, celebrity guest stars, sponsors and partners. The anniversary edition was a celebration
to be remembered and played a vital role in encouraging the public to Rethink Food for a
brighter, more sustainable future.
noodles packed with antioxidants.
Through participation in trade shows
such as Gulfood, Singaporean companies
have a better understanding of consumer
preferences and stay ahead of food trends.
With support from the SFMA, companies
can also leverage Singapore’s food
innovation ecosystem by partnering with
food science experts or research institutions,
to develop new products to meet the taste
preferences of different markets.
Interested in partnering with Singapore
food companies? Connect with Enterprise
Singapore, the country's enterprise and trade
development agency, at mary_intacto@
enterprisesg.gov.sg or +971 4 3020105.
Watch the interview with Alex Goh, manager
director of Doki Doki at:
https://bit.ly/2VmrowB.
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Event review
March 2020
Laurent Damiens
COO, CNIEL
Laurent Zecri
Managing Director, Casino Global
Partnerships
On Gulfood 2020 and the market:
Dubai has always been an important
market for us, and we always come to
Gulfood to do business. This emirate
is of particular interest because it’s
very diverse. The GCC as a whole is
booming, and we’re anticipating even
more with the arrival of Expo 2020.
On what CNIEL has to offer:
Every year, we have more and more
products, especially cheese because
France is known for its extensive
variety – it’s the land of milk. We also
On the brand:
Our brand was established
in 1991, so it’s been more
than 100 years – we’re
pioneers in the private
label sector. Casino Group
defends the vision of the
trade-centred through
two strong points: on the
one hand, the proximity
which it maintains with
its customers thanks to its
227,000 collaborators in
the world, and its ability to
adapt to extremely varied
local realities.
On Gulfood:
We chose this event as it’s
the biggest for the industry,
not only in this region, but
also for Africa and Asia.
On star products:
Coming up, we’re opening
new stores in Dubai and
Abu Dhabi. We’re aiming to
open more than 20 stores,
and have opened 26 this
year. On June 26, 2019, the
Franprix Galleria Al Barsha
store in Dubai opened its
doors to the public.
have butter, the best for cooking and
consumption, and cream.
Upcoming developments:
France is the first world sector to commit to
a sustainable food system. The French Dairy
sector has launched a new plan, offering
healthy food. We have a commitment
to the future, until 2025, on food safety,
animal welfare, the environment, the socio-
economic situation of farmers and more –
with goals that we can measure and follow,
communicating all points of action to NGOs
and concerned parties.
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Laurence Babin
Sales and Marketing Director,
La Tourangelle
Stuart Best
Business Development Manager,
White’s
On the brand:
We strive to be the best artisan oil
producer, dedicated to making carefully
crafted, sustainable, natural products.
Using artisan care, we extract the seed's
essence and hidden natural treasures to
create tasty oils. We’ve also just introduced
vinaigrette and mayonnaise.
On Gulfood:
Our star product here is the walnut oil,
I invite everyone to try it. We chose to
exhibit at Gulfood as we would like to be
more present in the Middle East and Asia;
we’ve partnered with IFFCO. We also want
to expand our line of products, so we can
share good food with the world.
Upcoming developments:
We’re a family company with an outlet
in California, in addition to the one in
France. We’re expanding very quickly,
and aim to do so more, in Europe, the
Middle East, Asia and the Americas,
helping people make, and share, the
best meals.
On Gulfood:
Gulfood has been great for the
White’s business, especially
for building relationships with
distributors. We’ve been in the
market for the last 10 years.
Most recently, for the past four
years, we’ve been focusing on
execution, on the ground in the
GCC.
On the brand:
We take time to craft our 178
years of heritage and milling
expertise into every single oat
kernel, and by doing so we make
sure that every oat tastes as it
should. We pride ourselves in
taking our time to carefully select
only the finest quality grain to
deliver the distinctively creamy
taste and texture of White’s Oats.
Today, we’re a market-leading and
multi-award-winning porridge
and oat cereal brand. From
traditional and organic oats, to
instant oats and ready-to-eat oat
clusters and granolas, there really
is an oat for everyone to enjoy.
On sustainability:
We have CSR initiatives in
place and are always working on
reducing, and even eliminating,
plastic in packaging.
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Event review
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Ronan Garley
National Sales Manager, UK &
Ireland DELI-LITES
Hisham Aljamil
CEO, Bidfood Middle East
On the brand:
We’re here to showcase our frozen
range, which we’re excited to bring
to customers. We believe everyone
deserves to enjoy great food every
day. That’s why we insist on the finest
ingredients from the best of Irish
producers. Inspired by global emerging
food trends, our development chefs
ensure our award winning sandwich
and food-to-go products are healthy,
wholesome and nutritious.
On Gulfood 2020:
This is our first time at Gulfood, and
we have received amazing feedback
from prospective partners. We’re here
to look for wholesale distributors and
build relationships.
On the market and sustainability:
There’s very high demand here. We see a real
opportunity for everything from burritos to
quesadillas for cafes, hotels and more. Frozen
food minimises waste and is consistent, it’s
just as good as any locally made products.
Our purely-plant based range has been
created specially by our team of chefs who
have researched and taste tested numerous
product compilations. Purely Plant-Based
gives today’s consumer a vibrant and tasty
range to please any palate while being a
fulfilling eat. The range is in fully recyclable
packs and is kinder to the environment.
On the company:
Bidfood Middle East is a foodservice distributor of food, beverage
and non-food related products located in the UAE, Saudi Arabia,
Bahrain, Oman and Jordan. BME serves customers in a wide
range of sectors within the foodservice and catering industries,
including hotels, restaurants, cafés, QSRs, sub-distributors,
wholesalers, entertainment, as well as many independent
operators in the hospitality industry. Bidfood Middle East is part
of JSE-listed Bidcorp.
On Gulfood:
We’ve always been present in Gulfood, usually through partners
and supplier stands. This year, we decided to exhibit as a regional
entity to showcase our new brands, growing categories and latest
innovations, as well as our regional team.
Our innovations are our suppliers’: we’re here with FlavOil,
offering the latest frying solutions with their High Oleic
Sunflower Oil, Violife, with its ground-breaking vegan cheese
range, Haagen-Dazs with its gourmet Barista Collection – which
won the Gulfood Innovation Awards for Most Innovative Frozen
or Chilled Food – and our most recent partnership, Kraft Heinz,
revealing new product developments.
On the market:
The UAE is more advanced than the rest of the region: you see
a lot of fine dining, more renowned venues and chefs, and this
is due the readiness of the landscape. From sourcing products,
to location, talent and designers, there’s also the influx of
international travellers who appreciate different cuisines.
The rest of the market is catching up, especially Saudi Arabia
with the growing entertainment sector – a lot of the barriers
have been removed, and you see new government investments.
Newcomers from the region as well as home-grown brands are
expanding rapidly in Saudi Arabia.
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March 2020
Fouad Hamza
Managing Director, Pom Alliance
Roger Frei
Business Executive Officer – MENA
Region, Nestlé Professional
On Pom Alliance:
Pom’Alliance is one of France’s leaders
in the collection and packaging of fresh
potatoes, marketing 250,000 tonnes
each year. In 2015, the company joined
the cooperative group Cap Seine, an
alliance that has strengthened both its
links with the world of agriculture and
its expertise in cultivation, and opened
in Dubai, first selling its own produce
and later representing other French
companies.
Solpom is a subsidiary of Pom'Alliance
specialised in potatoes and condiments
sold on the French wholesale food market,
the Rungis International Market.
On Gulfood:
We came to this event to showcase our
star products, including our own brand
of grape, and later have a cheese festival
taking place at a big Dubai venue.
On Sustainability:
We try to work with environmentally-
friendly companies, ones that are health-
oriented, and many of them are now using
less or no plastic.
On Nestlé Professional:
We look after the out-of-home channel
for Nestlé, to ensure that our brands and
great products are meeting the needs of
customers across all channels.
On Gulfood:
The exhibition is a great place to meet our
target customers, firstly. A lot of chefs are
here, as well as all of our competitors, so
we get to see what’s happening from a food
trend perspective, the new ingredients,
and showcase our new products like we’re
doing at the moment with Sweet Earth.
Sweet Earth is a plant-based meat
alternative range which offers great
taste, a concept that is really on trend
at the moment. The range is targeting
flexitarians, also giving an option to
vegetarians as its 100% vegan.
We’re further developing the range.
We started with burgers and chicken
fillets, but moving on we’ll add meatballs
and sausages. The range that has been
launched in Europe will be coming here,
leveraging the great work that our R&D
colleagues are doing.
We already have a lot of interest, and
you’ll see it in a lot of restaurants. We’ve
never seen such a wave of enthusiasm
and demand from, not only customers,
but distributors and partners, too. So
far, we’ve launched in the US, UK, and
Germany: it’s been a great success.
We all have a responsibility to make
this a successful launch because it’s
doing good for our planet. The first bite is
important, so don’t forget to try it!
Page 39
Dubai World Trade Centre
6-8 April 2020
Visit the leading hospitality equipment
and gourmet food sourcing events in
Middle East, Africa and Asia
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gulfhost.ae
REGISTER NOW
A touch of
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An event of
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Organized by
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Event review
March 2020
Nicola Borgani
Frozen Fruits Director,
Mazzoni Group
Sara Grasso
Export Manager, Oranfrizer
On the brand:
We produce fruits from A to Z, we have R&D, nursery departments
and fields in some countries. The Mazzoni farms cultivate quality
over a surface area of around 2000 hectares. Fruit, vegetables and
cereals grow in the most suitable locations only. Mazzoni started
exporting Italian fresh fruits to European markets back in the
1950s. It’s one of the first Italian companies to deeply understand
the importance of integration throughout the entire chain of fresh
products.
Today, Mazzoni Group manages R&D activities for new varieties,
produces fruit trees and strawberry plants, and is one of the primary
Italian producers of fruits and vegetables. It stores, packages and
markets a wide variety of fresh, conventional and organic fruits and
vegetables, and frozen berries.
Mazzoni Group has always invested in development: today each
part of the chain has the most breakthrough technologies and is seen
to in detail to guarantee only the best to all end consumers.
Knowing the origin of all their products, Mazzoni is a partner of
the most important European distributors and can guarantee quality
and wholesomeness to consumers.
Here in Dubai, we sell fresh and frozen fruits, mainly puree
in plenty of flavours. Target clients are hotels, as well as gelato,
confectionary, and chocolate shops. We started selling our products
here four years ago, and business has been increasing ever since.
On Gulfood:
This exhibition brings clients from all parts of the worlds, so it’s good
for us, and it’s our fifth time here. Mazzoni is a family company, and
HORECA, restaurants hotel and catering are new businesses sectors
for us, so we have plans to develop new products.
On the company:
Oranfrizer is a family business, based
in Sicily, and has the largest cultivation
of fresh red oranges. This has been
the core business of the company for
50 years, we package the fruits for the
biggest supermarket chains in Italy and
Europe. Twenty years ago, the company
made a decision to start processing the
red orange. Today, we offer a new line of
products, which are the citrus juices.
Blood oranges have been shown to
improve cardiovascular health, protect
from UV damage and other sources of
free radicals including pollution, certain
recreational activities and physical
exercise – mainly through their action as
potent antioxidants.
On Gulfood:
We always choose to come to Gulfood
as the UAE is a very attractive market,
people here come from all over the
world so there’s demand for different
types of products, including for our
juice. Even if some season we don’t sell,
we come back the year after.
In the pipeline:
We have the land, very fertile, and
any kind of fruit and vegetable is very
high quality. Ten years ago we started
a plantation of pomegranate, which
contains higher levels of antioxidants
than most other fruit juices. It also
has three times more antioxidants
than green tea. The antioxidants in
pomegranate juice can help remove free
radicals, protect cells from damage, and
reduce inflammation. Today we’re able
to offer fresh pomegranate and fresh
pomegranate juice.
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Event review
March 2020
Jeremy Coulbeck
General Manager, MONIN – MEIA
Lisa Stout
International Trade
Representative, Wisconsin
Department of Agriculture,
Trade and Consumer Protection
On Monin:
Our internationally-acclaimed, premium
French brand delivers innovative, gourmet
flavour solutions built on a bedrock of
more than a century of traditional artisanal
beverage know-how. Having remained a
family-owned company since 1912, MONIN
is now a trusted partner and a brand of
choice for hospitality professionals in more
than 150 countries.
Today, with the third generation of
the MONIN family driving the company
forward, we champion premium-
quality, creativity and innovation, while
remaining faithful to our French heritage.
A dynamic market leader and major
player on the international stage of the
industry, we offer an unrivalled product
portfolio.
Our five ranges include syrups, fruit
mixes, sauces, frappes and more, and
are available in more than 150 flavours.
Combined with our local knowledge and five
production facilities worldwide, this means
that our international product development
is second-to-none. We oversee 17 markets
from our Dubai office.
On Gulfood:
We’ve been participating at the show for
the past thirteen years. This year, we’re
showcasing our innovations; we have La
Sauce de MONIN Pistachio, Le Concentre de
MONIN Cold Brew and Lime Fruit Mix.
It takes us 12 months to penetrate the
market through media and more, and
we work with importers in each market.
Beverage innovation directors and managers
create recipes around flavours, the marketing
team researches trends, and we develop
products around them.
On the Department:
For the last three years, the Department
has been bringing a host of companies
to Gulfood. We find that it’s a great
opportunity to showcase our products.
This year, we predominantly have cheese
products, and we feel like this is a great
market as we have over 600 varieties
produced in the state, and this is a
fantastic market to introduce them to
the GCC foodservice and retail sectors.
I think there’s still a great opportunity
for traditional cheeses such as cow’s
and goat’s milk. We do have a rise in
plant-based foods, but we predominantly
produce natural cheese, so we still see it
as a great opportunity.
On farming:
Our farming communities really are
sustainable, we’re all about preserving our
land and keeping it clean. Our animals
are well-cared for. Animal husbandry is
of great importance to us. We have large
to small farms, a thriving animal feed
industry in our state and we do the best
to take care of our cows: there’s a whole
industry that makes comfort equipment –
as we want healthy cows, so that they can
produce healthy milk and healthy cheese.
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chain of the month
March 2020
Jumeirah Group
Jumeirah Hotels and Resorts is a luxury hotel company, which has had a distinct impact on the global
hospitality market for the past two decades. Jumeirah has transformed the way luxury is defined
as exemplified by its flagship hotel, Burj Al Arab. Today, Jumeirah operates 6,697 keys (excluding
Zabeel House by Jumeirah, The Greens), in 24 properties, across eight countries and employs 13,400
colleagues from 140 nationalities.
Current properties
in the MENA region
• Burj Al Arab
• Jumeirah Al Naseem
• Jumeirah Al Qasr
• Jumeirah Beach Hotel
• Jumeirah Dar Al Masyaf
• Jumeirah Mina A'Salam
• Jumeirah Zabeel Saray - Palm Jumeirah
• Jumeirah Creekside Hotel
• Jumeirah Emirates Towers
• Jumeirah Living World Trade Centre Residences
• Jumeirah At Etihad Towers
• Jumeirah At Etihad Towers Residences
• Jumeirah At Saadiyat Island Resort
• Jumeirah Royal Saray
• Jumeirah Messilah Beach Hotel & Spa
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chain of the month
March 2020
Upcoming properties in the MENA region
Developments and programmes
Jumeirah Group is always considering key capital cities, emerging cities and leisure addresses for new
properties, with upcoming projects including Jumeirah Hotel Guangzhou in China and Jumeirah Bali in
Indonesia. With regards to the MENA region, the Group os working towards the launch of Jumeirah Muscat
Bay in Oman as well as Jumeirah Jabal Omar in Makkah.
Jumeirah Group provides a full suite of client-driven provisions such as the Sirius Loyalty Program, catering
to repeat guests by offering rewards. In addition to this, the Jumeirah E-Butler further facilitates a seamless
stay. The new 24/7 service allows guests to communicate via mobile quickly and efficiently to request
room service, book spa treatments, request housekeeping services, make dinner reservations or even
book a future stay. The service can be used by WhatsApp in all hotels with the exception of the hotels in
China where Jumeirah E-Butler will be available through WeChat.
Environmental programmes are also a key element in the development of the brand, an example of
which is Jumeirah at Saadiyat Island’s partnership with the Dubai-based water treatment company to
reduce single-use plastics. Guests are offered a personal reusable bottle and can obtain locally-sourced
filtered still and sparkling water from the resort’s water stations. The resort has also eliminated the use of
plastic straws.
Jumeirah Group also places immense significance on its employees as it recognises the importance of
guest interaction on the overall guest experience. The Group has recently brought on board Muneera Al
Taher as Director of Emiratisation - Talent Acquisition and Development, with a focus on driving local talent
recruitment and development across the group. Her appointment forms part of increased efforts by the
company to grow and develop its local workforce and support the nation’s Emiratisation vision leading up
to Expo 2020 and beyond.
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What are the main challenges
you face in hotel management
and operations?
Jumeirah is in a strong position,
having built our reputation as
the darling brand of Dubai with
incredible locations including
2.5km of stunning beachfront
in Dubai. We understand the
importance of curating truly
memorable experiences.
The global economy is one
Alexander Lee | Chief Commercial Officer
chain of the month
March 2020
we watch closely, however, while
one market may become more
challenging, others thrive and we’re
seeing growth from markets like
India and the Ukraine as well as new
markets that are discovering Dubai
helped by expansion of Emirates
flights to destinations across the
world.
In Dubai, we’re now in what we see
as a maturing market with increased
competition. We’re pleased to be
leading the market in terms of
occupancy and rate, and with the
growing choice and arrival of more
luxury brands into the city, we’re
focused on being competitive,
relevant and desirable.
What do you think are the most
important criteria for a smooth
flow of F&B operations?
We have two priorities that we
strive to achieve. One is delivering
world-class dishes our chefs are
known for, on a scale that meets
the expectations of our guests. The
second, is consistency. We can
raise the bar with signature dishes,
that people will come back for, and
must then deliver those consistently
and at scale, day in day out.
The restaurant scene in Dubai is
expanding all the time, with more
than 12,000 restaurants currently
operating in the city. We’re focused
on getting the word out in a
competitive landscape to ensure
guests get to experience our
culinary destinations. Our guests
include hotel guests, but also the
Emirati community, local expats,
and other visitors who may not stay
with us, but who would like to dine
with us.
How do you see the future of
the chain?
Our focus is to be continually
working towards achieving our
vision over the next five years.
We’re focused on three key areas
– growing our global footprint
from our position as a darling
brand of Dubai, further defining
our luxury proposition to meet
the ever-evolving needs of our
guests and ensuring we create
family-led social experiences and
environments.
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VP Interview
March 2020
Sandra Schulze-Potgieter, vice president Premium & Select Brands at Marriott International,
Middle East & Africa, shares her insights on the latest in the world of business travel
We Mean Business
How do you see the nature of business
travel shifting?
Business travel is shifting, heralding
a new era of business travelers, led by
millennials. The new breed of travelers
is creating a new mindset and attitude
about the value of the corporate travel
experience and the expectations from it.
Making up the largest segment of the
workforce, millennials are more willing
to travel, as they consider it an enriching
experience. Similarly, employees who
travel often feel more empowered and
engaged. More and more employees are
seeing business travel as a perk. According
to recent surveys, international business
travelers consider travel as valuable to
professional and personal growth. Travel
can even help improve confidence and
interpersonal relationship skills.
More and more companies are
acknowledging these effects and seeing the
link between business travel, productivity
and performance. and brands are more
focused today than ever to make travel
as simple and seamless as ever. Guests
are seeking consistency, reliability and
a brand that delivers against the critical
fundamentals of travel and allows them to
achieve the purpose of their trip.
Delta Hotels is one of the brands within
the Marriott International portfolio that
Guests
are seeking
consistency,
reliability
and a brand
that delivers
against
the critical
fundamentals
of travel and
allows them
to achieve the
purpose of
their trip.
plays within this space built around
the mantra of "simple made perfect".
Our guests are constantly reaching for
efficiency, so we want to harness the
power of efficiency, meticulously focusing
on what’s actually important to our guests
and delivering it flawlessly.
What we also see is that loyalty
programmes will be and are still important
– the difference being that travellers today
are inclined towards using accumulated
points to make a trip inherently better,
instantly, by bringing convenience and
personalisation to the overall experience.
Delta Hotels offer instant benefits for
members via the Marriott Bonvoy travel
programme. Members can earn, redeem
and enjoy benefits at more than 7,200+
hotels and resorts across the portfolio
with instant benefits including mobile
check in and mobile key, making travel
seamless and allowing for more time to
be productive.
Would you say that business and leisure
now go hand in hand in the current
climate?
Business and travel are here to stay. The
surge of travellers mixing business and
leisure trips continues to grow. Leisure
travel is increasingly seen as an inextricable
component of business travel. As the
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Vp Interview
March 2020
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popularity of combined work and leisure
trips grow, business booking platforms and
corporate travel managers are adapting to
allow for more simultaneous booking of
business and leisure travel.
Additionally, more corporate travellers
prioritise comfort and proximity to
leisure activities while choosing a hotel.
This brings us to the point about how
important the location of the hotel is for
the success of your trip based on purpose.
Delta Hotels by Marriott Jumeirah
Beach is a great example of how a hotel
balances the needs of seamless travel with
those of combining business with leisure.
Within easy access from key business
hubs including Media City, Internet City
and Knowledge City, this hotel is ideally
located in the heart of one of Dubai’s most
vibrant destinations, the famous Jumeirah
Beach Residences (JBR).
With direct beach access, it rises tall
between the Dubai Marina, Jumeirah
Beach and The Walk, Dubai’s first
shopping and dining promenade. Offering
a simple and hassle-free travel experience,
it allows guests to achieve a perfect
balance between their work and personal
life whether they are on business or on
leisure, or combine both in a single trip.
What are the major pain points in the
business travel sector?
Travel can be disruptive. The stresses of
corporate travel continue to add up, sleep
disruption, time away from family and
unhealthy habits all weigh upon business
travellers. Organisations and hotel groups
are increasingly recognising the need
VP Interview
March 2020
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Hotel & Catering NEWS ME
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to redesign travel experiences to allow
those travelling on business to be more
productive on the road.
How does personalisation work in the
business travel sphere?
We’re communicating with a generation
of consumers who are used to receiving
personal recommendations because of
the power of digital marketing, and this
is being reflected in the hospitality sector
where the expectation is for their products
and experience to be curated based on
their passions and preferences.
The demand for a “return to humanity”
has been a growing theme among business
travellers, who are increasingly tired of
robotic customer service operators and
automated flight cancellation emails.
Technology can be efficient, but not
always, there has to be a balance between
automation and the human touch.
How do you see business travel as being
key to a company’s success?
Business travel has never been a more
valuable or important function to ensure
company success. Delta Hotels understands
that decisions made about business travel
extend way beyond the bottom line.
In fact, in order to grow, forward-thinking
organisations of all shapes and sizes are
coming to this realisation. The Big Idea of
the Bare Maximum does perfectly describe
our core philosophy for our Delta Hotels
brand and our commitment to providing a
seamless flow for our guests by meticulously
delivering the key essentials they need and
eliminating everything they don’t.
Vp Interview
March 2020
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Event preview
March 2020
GulfHost, an event of Gulfood, will take place from April 6-8 at the Dubai World Trade Centre. Bringing
suppliers of a wide range of kitchen solutions and dining apparel to Dubai, it offers an opportunity to
connect with the biggest hospitality buyers in one of the fastest-growing markets in the world
GulfHost 2020: The Future
of Hospitality in Dubai
Show Features
GulfHost Restaurant Development
Conference
The GulfHost Restaurant Development
Conference, powered by the Middle East
Food Forum (MEFF) is an open-door,
transformative learning platform hosted
by the brightest lights in regional F&B.
Over three days, more than 60 high-profile
speakers take to the floor to share their
proven methods for navigating the latest
shifts in local and regional foodservice.
UAE National Barista Championship
Join an all-star line-up of world leading
coffee brands and aficionados coming
together to craft precision patterns
and designer coffee in various formats.
Running parallel to the brand new
Café & Bar segment at GulfHost,
regional baristas now have the chance
to compete for industry acclaim at this
internationally renowned platform
certified by World Coffee Events
(WCE) and organised by the Specialty
Coffee Association UAE Chapter
(SCAE).
Sub-Category Zones include:
• Café and Counter
• Gelato & Bakery
• HORECA
Find out more at gulfhost.ae
Page 51
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Event preview
March 2020
Meet the Exhibitor: RATIONAL
Laura Wagner
Manager Marketing Communication EMEA
RATIONAL International AG
What hospitality products are you
offering visitors this year?
RATIONAL is going to offer visitors a
unique experience: the latest cooking
technology with the SelfCookingCenter®
intelligent combisteamer and
VarioCookingCenter® multifunction
device. Live.
Our RATIONAL chefs will cook during
continuous live shows and show visitors
the benefits they will get from using these
two units.
What made you decide to exhibit at
GulfHost?
GulfHost is a renowned trade show in the
food and hospitality industry, and therefore
a mandatory platform for RATIONAL. We
want to show industry professionals the
benefits they can get out of RATIONAL’s
unique products. We expect visitors from all
over the UAE, such as dealers, consultants
and many end-users.
What’s in the pipeline for your company?
RATIONAL’s primary goal has been to
focus on customer benefits. Therefore,
we continue to seek the best solutions
for our customers. ConnectedCooking
is our latest innovation, where a unique
platform on the web enables you to connect
your RATIONAL products to the Cloud
and benefit from the chef’s network. The
product comprises HACCP data easy
retrieval, control over your devices on your
PC or SmartPhone, and much more.
What do you think makes this market
unique?
We have many new and existing projects in
the pipeline, in this market. We see Saudi
Arabia, for example, growing very quickly
in terms of new projects in the next three
to six years, so we’re also expecting many
visitors from there.
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Opinion
March 2020
Floor Bleeker, CIO MEA and Global Strategic Programs at Accor, and president of HTNG says:
If you Google "disruptive technologies" buzzwords like Robotics, Artificial Intelligence (AI) and the
Internet of Things (IoT) will appear, but will they really have the potential to transform the global
hospitality industry?
Transformation through
Technology
Historically, the adoption of new
technologies in hospitality has been
slow. The check-in process at a typical
hotel today is pretty much the same as
it was 100 years ago, while airlines, taxi
companies and car rental businesses have
totally transformed this process. And
although travel agents have largely moved
their services online, they still do pretty
much what they have always done, albeit
at a bigger commission. But this is about
to change.
One of the main reasons that innovation
is slow in our industry is because of the
closeness of our technology platforms,
which means that it’s hard and expensive
to connect or extract data from hotel
systems. Ask any hospitality technology
start-up what it took to connect to any of
our systems and you'll hear painful stories
about year-long certifications and large
investments that had to be made, just to
connect.
Most major hotel groups are working
on the next generation of their property
management and central reservations
(PMS and CRS) platforms and one thing
they all have in common is that they will
be open for anyone to connect, allowing
for quicker deployment of new services
and innovation.
At Accor, we recently announced a
partnership with Sabre to accomplish this,
among other things. The intent is to build
a single platform combining PMS and
CRS that will allow new ways of selling,
distributing and revenue-managing hotel
products.
With open platforms like these, the
sky will be the limit and they will open
up the hospitality technology eco system
to innovation. For example, Artificial
Intelligence (AI) feeds off data, lots of
it. With unlimited access to CRS and
PMS data, AI could do so much for our
industry, from personalised pricing of
products to energy optimisation in rooms,
just to name a few.
Robotics, on the other hand, may take
over many interactions a hotel has with its
guests, but without us even realizing it.
Robots aren’t just the physical machines
as we know them from the movies, they
can be a physical or virtual tool that’s
programmable to complete autonomous,
complex tasks. Once third-party apps have
unrestricted access to hotel PMS and CRS
data, many of the traditional front office
and reservations processes can be replaced
by robots making them much quicker and
more user-friendly.
Through the Internet of Things (IoT),
i.e. the connection of everyday hotel
devices from light switches and towels
to door locks and displays, we can create
a truly personalised guest experience.
Imagine your preferred music, lighting,
artwork, photos and temperature
following you throughout the hotel
premises during your stay.
But what if you don't belong to a
big hotel chain that’s building its own
platform, or if your company has just
invested in a new PMS system? Don’t
worry, there are some really smart start-
ups in our industry that can accomplish
almost the same, by providing a
middleware layer designed for hospitality.
Companies such as Hapi and Impala
are well-funded and are building data
exchange layers to unlock the innovation
potential of legacy PMS and CRS systems
globally. These systems use what’s called
open APIs, often specified by Hospitality
Technology Next Generation (HTNG),
the world’s largest not-for-profit industry
association, where hospitality CIOs and
technology vendors work together on the
next generation of hotel systems.
What hotel executives can do to drive
the transformation of the hospitality
industry through technology, is to support
organisations such as HTNG, to invite as
many technology start-ups as possible to
pilot new solutions in their hotels, and to
continue to put pressure on the traditional
technology vendors to open up their
systems to enable innovation.
Bleeker will be kicking off the Day of
Disruption on the first day of AHIC 2020 in
Dubai on Tuesday, April 14.
Page 53
Uncover a
world of
ideas
Follow us
#IdeasArriveHere
2,500 exhibitors ready to inspire
and help grow your business
Find out more at
arabiantravelmarket.wtm.com
Official Partners
Destination Partner
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54
Products
March 2020
Civic Tables by Herman Miller
Villeroy and Boch
Products of the Month
Civic is a comprehensive table collection that lends itself
to a wide variety of applications for work, home and
hospitality. It includes meeting, conference, café, lounge,
collaboration and side tables, each offering a choice of
shapes, colours, materials, and finishes.
The foundation of Civic is a base design for each table
which gives harmony, elegance and coherence to a
space, allowing them to be specified across a diverse
range of environments. Accompanied by tabletops with
curved edges and fluid shapes, Civic encourages people
to gather round; it’s collaboration without hierarchy.
When balanced proportions, clear lines, harmonious colours and creative décors full of inspiration come
together, the results are objects that defy short-lived trends. Icons for Eternity is Villeroy & Boch’s newest
Hospitality tableware line.
As a renowned lifestyle brand, Villeroy & Boch offers Bathroom and Wellness products, and
Tableware, and is active in 125 countries.
Page 55
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Page 56
Event preview
March 2020
Hotel & Catering News Middle East’s GM Leaders Conference 2020 is set to take place
on April 6, 2020
Hotel & Catering News Middle
East to host GM Leaders
Conference 2020 in April
It is no secret that Dubai’s tourism industry
is built on strong foundations, reinforced by
its location, the local government’s support,
extensive investment, attractive regional
offerings and initiatives. One of the most
visited cities in the world, its hospitality
sector is a vector for growth.
Dubai’s hospitality performance remains
resilient, with KPMG studies showing that
occupancy levels are among the highest
in the world (78%). The tourism and
hospitality sector is critical to Dubai’s
economic future: it is predicted to sustain its
share of the emirate’s GDP at 10% over the
next ten years.
The emirate’s Expo 2020 agenda has
driven considerable activity and investment
in the sector. Now that a number of
commitments are underway, it is important
that participants in the industry begin
thinking about the future, to ensure the
success of Dubai’s hospitality industry
beyond Expo 2020.
Hotel & Catering News Middle East’s
GM Leaders Conference 2020 is expected
to attract more than 200 general managers
and hospitality professionals from across the
region to discuss the challenges, trends and
opportunities. Our panels of experts will
discuss some of the most pressing topics,
including changing industry dynamics
amid the rise of mid-scale properties,
women in leadership, redefining luxury and
contemporary offerings, promoting hotels in
light of new social media rules and more.
Our panels of experts will discuss some of
the most pressing topics, including changing
industry dynamics amid the rise of mid-scale
properties, women in leadership, redefining
luxury and contemporary offerings,
promoting hotels in light of new social
media rules and more.
Presented by
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Event preview
March 2020
Panel 1
Panel 2
Panel 3
Sustainable
Hospitality: Is the
industry keeping
up with its CSR
promises?
Spoilt for Choice:
Hotels, holiday
homes, serviced
apartments and
the market
Happier Guests:
Improving guest
experience in
a competitive
market
The provision of incredibly luxurious,
lavish experiences can often be an indicator
of little regard for the environment –
however, the hospitality industry in the
Middle East has proven otherwise.
With consistent ‘green’ global
certifications and one initiative after the
other, the region’s top chains have shown
that prioritising sustainability is no longer
an option – it’s a necessity in order to
survive a highly competitive market, and
maintain CSR promises.
• Hind Al Hammadi, Head Of Hospitality
at Manazil Group (Pullman Sharjah and
Marjan Island Resort and Spa)
• Jan Hanak, General Manager, Radisson
Blu Hotel, Dubai Deira Creek
• Werner Anzinger, General Manager,
Mandarin Oriental Jumeira, Dubai
• Colin Baker, Regional Director, Park
Regis Kris Kin
• Sophie Blondel, General Manager, The
H Dubai
• Monther Darwish, Chairman and Co-
founder, Palazzo Hospitality, Managing
Director, Palazzo Versace Dubai
• Omar Souab, General Manager, Sofitel
Dubai Wafi
Panelists will discuss:
• How hospitality’s sustainable initiatives
have changed over time
• The region’s top CSR initiatives of the
decade
• The battle against single-use plastic and
harmful waste management practices
• The long-term impact of environmental
issues on tourism and travel
The Middle East and Africa regions
continue to actively broaden their
tourism and hospitality accommodation
offerings to address increasingly diverse
and more sophisticated traveller
requirements, ranging from hotels and
serviced apartments, to short-term rental
accommodation options.
Dubai’s Department of Tourism and
Commerce Marketing (Dubai Tourism)
has announced an administrative order
outlining regulations for operators,
homeowners and authorised tenants who
wish to obtain a holiday home license.
• Frank Bechemilh, Cluster General
Manager, ibis Styles and Grand Mercure
• Gladvin Francké, General Manager,
Canal Central Hotel Business Bay
• Vipin Khattar, General Manager, Hyatt
Regency Dubai Creek Heights Hotel &
Residences
• Kosta Kourotsidis, General Manager,
Fairmont Ajman
• Glenn Nobbs, General Manager,
Millennium Place Barsha Heights
• Fredrik Reinisch, Complex General
Manager, Al Habtoor City
Panellists will discuss:
• Market dynamics with a look towards
Expo 2020 and the rise of mid-market
hotels
• Supply and demand trends for different
types of stays
• The impact of holiday homes on the
hospitality industry
• Catering to millennials and their travel
preferences across all property types
A hotel’s profitability directly correlates
to guest experience and customer
service, which starts long before a guest
even arrives and doesn’t end when they
leave. Excellent customer reviews are
the pinnacle of success for any hotel,
but what’s the one industry secret that
guarantees optimal guest experiences
every time?
Is the secret maintaining the flow
of communication between team
members? What about implementing
different technology applications?
• David Allan, Cluster General Manager,
Radisson Blu Hotel Dubai Waterfront,
Radisson Blu Hotel Dubai Canal View,
Radisson Resort Ras Al Khaimah
• Georges Farhat, General Manager,
Crowne Plaza Dubai Marina
• Luke James, General Manager, Zabeel
House by Jumeirah The Greens
• Sabine Renner, Hotel Manager, Park
Hyatt Dubai
• Hany Samuel, General Manager, First
Central Hotel Suites
Panellists will discuss:
• Making marketing mobile-first for a
better guest experience
• Easy booking and smooth check-ins
• Personalising guest experiences to the
fullest, in the room and outside
• Diversifying F&B offerings to suit
different guests and cater to their
needs
*Panellists subject to change, venue to
be confirmed
Hotel & Catering NEWS ME
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Event preview
March 2020
The Leaders in Hospitality
Awards 2020
Regionally, studies have shown that there
are 500+ hotels under construction,
totalling 153,000 rooms in the MEA. The
hospitality industry is predicted to reach
$550 billion dollars globally, an increase
of almost $100 billion dollars in the past
5 years.
That is why, we at Hotel & Catering
News ME believe that it’s only fair that we
celebrate the very best that the region has
to offer in hospitality. From luxury brands
to mid-market hotels, we pay tribute to
those who make the region’s hospitality
world so unique.
Over the last number of years, the
Leaders in Hospitality Awards event
has quickly established itself as a key
happening on the sector’s calendar, and
the 2020 edition – a very special one
taking place on April 6 – is guaranteed to
be bigger and better.
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Event preview
March 2020
Hotel Categories
LEADING NEW HOTEL
A property which has brought something
brand new to the market, the Leading
New Hotel will combine all aspects of
exceptional service and operations with
a flair. The winner of this award must be a
newcomer, a property which has opened
on January 1, 2019 or later.
LEADING HOTEL GROUP
A hotel group that thrived amid fierce
competition, the leader in this category
has taken over the market with flair,
innovation and all the right ingredients to
make it all the way through – over and
over again.
SERVICED APARTMENTS OF THE
YEAR
The top serviced apartments in the
region, the winner of this category will
have demonstrated a new approach
to customer service, introduced new
amenities and more.
LEADING HOTEL BEACH CLUB
The winner of the Leading Beach Club
award will have abided to its commitment
to offering an entertaining environment
for the young and young at heart, with a
dedication to what makes a beach club
ambience unique.
CSR INITIATIVE OF THE YEAR
Whether it’s a contribution to societal
goals of a philanthropic, activist, or
charitable nature, this award category
covers the different ways through which a
property can “give back” – whether in or
out of season – all year long.
LEADING LUXURY HOTEL
Attention to detail and outstanding
customer service are the pillars of this
category, and must be high up on the
winner’s agenda. The property must
consistently provide guests with an
experience that caters to the needs of
luxury travellers.
MID-MARKET HOTEL OF THE YEAR
The best property at offering high
standards at an accessible rate, this
award will go to a hotel that caters to
all ages, with a focus on the millennial
market, which is seeking high-end
options without sacrificing on quality
of service.
RESORT OF THE YEAR
The Middle East’s leading resort, this
trophy will go to an outlet which has a
proven track record of offering a relaxing,
fun experience for guests. The winner will
have shown creativity and the ability to
think laterally when it comes to providing
an all-inclusive package.
LEADING HOTEL F&B OUTLET
Offering a high-quality food and beverage
offering, this award will go to an outlet
that enhances guest experience, and has
demonstrated a strong ability to compete
with both standalone restaurants, and
other in-hotel venues.
LOBBY OF THE YEAR
Designed to evoke what any hotel offers,
this is a category where first impressions
matter. Showcasing the true essence of
a property, the Lobby of The Year award
will be handed out to a setting that is truly
deserving of the accolade.
HOTEL SPA OF THE YEAR
A haven of relaxation, the winner will
provide an extensive menu of treatments,
coupled with an exceptional guest
experience. The leading hotel spa will
demonstrate a dedication to the health
and well-being of both men and women.
SUSTAINABLE HOTEL OF THE YEAR
From saying no to plastic, to turning
off the taps, this award will go to a
hotel that demonstrates excellence in
sustainable practices in terms of energy
efficiency, waste management and social
responsibility.
BEST HOTEL INTERIOR DESIGN
A region known for luxury, elegance
and cutting-edge interior design when
it comes to hotels, this award is the
talk of the town. The winner will be a
property that has shown a clear focus on
delivering an interior like no other.
INNOVATION OF THE YEAR
The region’s top hotels are always in a
race to offer the latest. In this category,
judges are looking for innovation
through a concept that has garnered
attention, while leading the way for the
industry.
LEADING OTA OF THE YEAR
One of our newest awards, this win is
for an online booking platform. When
it comes to booking stays, guests now
have more choices than ever. The
winner of this award will be an online
platform that cuts through the hassle
and provides guests with a satisfying,
user-friendly experience without
compromising on quality.
FAMILY-FRIENDLY HOTEL OF THE
YEAR
A family-friendly wonderland, the winner
of this award will have created winding
paths of blooming gardens, past pirate-
ship playgrounds, fairy-tale escapes for
visiting tribes, and more: it’s about much
more than simply having a kids’ area.
LEADING HOTEL NIGHTLIFE VENUE
When it comes to partying, it’s not usually
a good idea to just wing it. The best
nightclubs in the world offer the most
unique experiences, and the winner of
this award would have simply nailed it.
Hotel & Catering NEWS ME
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Event preview
March 2020
People Categories
GENERAL MANAGER OF THE YEAR
Demonstrating outstanding leadership
and inspiration, this year’s winner will
possess a strong passion, while being
prepared to go the distance to deliver
excellence across operations and
represent their brand.
HOTEL TEAM OF THE YEAR
The winning team in this category will
have displayed operational excellence
with outstanding efficiency, productivity
and quality. They will have demonstrated
a seamless communication process that
facilitates outstanding customer service
across the property.
EXECUTIVE HOUSEKEEPER OF
THE YEAR
Maintaining rooms to the highest
of standards, the winner of this
award will also demonstrate superb
communication and leadership skills
to ensure their teams share their
commitment to excellence.
PROCUREMENT MANAGER OF
THE YEAR
The winner in this category will have
demonstrated the ability to oversee a
procurement programme that delivers
excellence and value for money across
the board. The recipient of this award
will have provided tangible results in
terms of purchasing goods that have
boosted their company’s strategy both
on the long and short term.
IT MANAGER OF THE YEAR
An integral part of the successful
flow of any hotel, this category will
be awarded to the nominee who has
kept their company at the forefront of
technology. The winner will also have
demonstrated the ability to show superb
communication skills and offer hardware
and software support at all times.
REVENUE MANAGER OF THE YEAR
With the statistics to show it, the winner
of this category will have grown the
hotel’s revenue under their leadership
through key strategies.
F&B MANAGER OF THE YEAR
This award highlights the achievements
of an individual who has showcased
outstanding ability in exceeding KPIs,
developing and enhancing hotel
restaurant concepts while streamlining
processes and team leadership.
HOTEL CHEF OF THE YEAR
Open to executive chefs, the winner
of this category will demonstrate
outstanding creativity, passion and
culinary flair, along with exceptional
skills in overseeing an entire kitchen
operation in an efficient, cost-effective
manner.
HOSPITALITY MARKETEER OF
THE YEAR
A marketeer who has understood
the challenges of the market and
always comes up with quick and
effective marketing strategies to
push their brand will make the
Hospitality Marketeer of The Year.
This individual will be a proven leader
in conceptualising, planning and
implementing effective campaigns that
have taken the industry by storm.
RISING STAR OF THE INDUSTRY
This is someone who is making waves
in the Middle East’s hotel scene.
This person demonstrates tenacity,
creativity and the potential to make
a significant impact on the region’s
hospitality landscape.
LIFETIME ACHIEVEMENT
This award will go to a hospitality
veteran who has dedicated their life
to the pursuit of excellence across the
hotel industry. Their achievements will
have made the industry a better place
for, not only those who have worked
with them, but the entire sector.
LEADING HOSPITALITY
ENTREPRENEUR
The winner of this award will have
shown commitment to identifying
opportunities in the industry and
putting their money where it matters.
The Leading Hospitality Entrepreneur
will be someone whose absence from
the hospitality sector would have made
it a very different place.
LEADING HOSPITALITY
HEAVYWEIGHT
The Leading Hospitality Heavyweight
will be someone who is known in
the industry for their expertise in the
sector. The winner will be a leading
light in the industry who has the
reputation of being an expert, and the
charisma and personality to be the
heavyweight.
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Event preview
March 2020
Meet the Judges
Hotel & Catering NEWS ME
61
Raki Philips
Chief Executive Officer, Ras Al
Khaimah Tourism Development
Authority
Raki Phillips, CEO of Ras Al Khaimah
Tourism Development Authority
(RAKTDA) since June 2019, brings
a wealth of industry experience to
aid the continued growth of Ras Al
Khaimah as one of the fastest-growing
destinations in the world.
Martin Kubler
CEO, sps:affinity – Strategic
Partnership Solutions
Martin Kubler is a hotel GM and
hospitality and service industries
consultant with 20+ years of
executive-level management
experience in hotels, in Europe and
the Middle East, and interim-and
board-level consulting experience
in Africa and Asia.
Dawn Gribble
CEO and Founder, Virtual Solutions
Global Ltd. and TV Personality
Dawn Gribble has over 20 years of
experience working with hospitality,
and food and beverage brands, and
has partnered with award-winning
boutique hotels, Michelin-starred
restaurants, international food brands,
celebrity chefs and influencers.
Ali Manzoor
Partner – Hospitality and Leisure,
Knight Frank
Manzoor has been in the Middle
East since 2011, primarily working
on hospitality development projects
throughout the MENA region. In this
time, he has worked with developers,
investors and governmental institutions
on feasibility studies, concept definition,
pricing strategies and optimum site use
for both large-scale multi-use projects
and stand-alone assets.
Gustavo de Hostos
Managing Partner, H-Hospitality
Dubai
Gustavo is the managing partner of
H-Hospitality for the MENA region.
He has spent the last seven years
establishing and heading up the main
office in Dubai, with a weekly presence
in the KSA to oversee high-end hotel
and restaurant projects for the upscale
segment.
Talal Al Rashed
Hospitality Consultant and Social
Media Influencer
A Kuwaiti hospitality consultant and
social media influencer who has been
based in Dubai for the past six years,
Al Rashed has shifted from his career
in accounting, investment banking and
real estate, to hospitality by studying
in one of the world’s top hotel schools:
Glion, and worked at different hotels and
restaurants in Switzerland, Turkey, Saudi
and the UAE.
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BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
-Since 1995
Celebrating 24 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful &
blissful journey. We also thank the Almighty, Bin Eid team members, ex-employees, associates and
numerous unseen souls who supported us to navigate in our 24 years of spectacular journey. Thank you for
the trust and confidence placed on us.
Post Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com | Web: www.bineid.com
Telephone: +971 6 5686144
Our Services: -
•
Salary & Compensation Survey
•
Pre-opening recruitment from 20 countries
•
Executive Search & Head Hunting
Currently Hiring:-
•
General Manager
•
Director of Sales & Marketing
•
Sales Manager / Executive
•
Director of Engineering
•
Front Office Manager
. H R & Training Manager
•
Hotel Manager
•
Director Finance
•
Executive Chef
•
F&B Director
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Located in Souk Madinat Jumeirah,
Publique is your quintessential “where
everybody knows your name” bar-slash-
restaurant. As we make our way to our
table, our first thoughts are – what a view!
Publique overlooks the best of Madinat,
and the welcoming servers happily greet
us, as they carry our welcome drinks with
their smile.
First up, duck rillette with Apero cake
loaf for the arrival experience, along
with cornichons and exotic sauce. If you
thought cake couldn’t possibly get any
better, this olive-filled twin is bound to
prove you wrong.
Now for a cold starter selection to cool
things off a bit, roasted vegetables with
honey sauce and stuffed veggies with
cheese and tuna are on the menu. The
hot selection comes next with cheese
tartine, gratin dauphinoise, sausage rolls,
rustic fried cheese and cheese fondue
Review
March 2020
(have we mentioned cheese before,
because yes – more cheese).
The feast is a winner for those who love
everything fried, and we thought pairing the
cheese with bread alone was brilliant, as it
turned what could have been a food coma
into an opportunity to take a break before
eating more.
For the main course, we get pierrade,
a type of barbecue in which thin slices
of meat are cooked on a heated stone.
Tender meat, veal and chicken made for
the perfect sizzles, and we proceed to grill
each and every piece to our liking: it’s an
experience like no other.
The sweet ending comes in the form of
a chocolate fondue: with marshmallows,
fresh pineapple and cantaloupe, and almond
crunch to dip, it’s a total Alpine party at
Madinat now – and worth every minute of
our lazy Friday afternoon.
The Alpine brunch is truly an experience
like no other. There are no metres-long
spreads of seafood, but rather cooked-with-
love creations brought straight to the table
in one of the most relaxed ambiences you’ll
find, highly recommended whether you’re a
serial bruncher, foodie or all of the above.
Alpine Brunch – Publique
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