Hotel & Catering, November 2019
Page 1
All the latest from the Middle East hospitality industry
November 2019
La Buona
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Top restaurateurs
on Italian dining
This new 4-star
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features in-
room Jacuzzis
Luxury
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P34 - THE FUTURE OF FOOD HAS LANDED IN DUBAI
Open doors
Hospitality, F&B and sustainable economic growth in Saudi Arabia
Page 2
www.hotelnewsme.com
November 2019
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Hotel & Catering NEWS ME
3
Contents
Features
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
November 2019 // Issue #017
News
Chain of
the month
Marketplace
Event review
08
24
28
32
News
Mandarin Oriental to eliminate
single-use plastic, Dubai Chamber
awards TIME Hotels CSR
accolade and more
COVER STORY
The KSA’s open doors
SUPPLIER WATCH
Prime Gourmet
CHAIN OF THE MONTH
Accor
MARKETPLACE
Coffee machines and equipment
EVENT REVIEW
Taste of Autumn
08 //
16 //
22 //
24 //
28 //
32 //
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4
EVENT REVIEW
Gulfood Manufacturing 2019
GM INTERVIEW
Bruno Fischer, Novotel Bur
Dubai
MOVERS & SHAKERS
Deluxe Homes
EVENT PREVIEW
Meet the Sponsors:
The Big F&B Forum and
The Leaders in F&B Awards
WHAT’S COOKING?
SocietyDXB Café & Lounge
EVENT REVIEW
Women in Pastry
REVIEW
Luigia Brunch
OPINION
Naim Maadad, Gates
Hospitality
0PINION
M D Warrier, BIN EID Executive
Search & Consulting
34 //
44 //
46 //
48 //
56 //
58 //
60 //
61 //
62 //
Contents
November 2019 // Issue #017
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
Features
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Hotel & Catering NEWS ME
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6
November 2019
Editor's letter
t’s almost time for the
biggest events of the
industry, namely our
Big F&B Forum and
The Leaders in F&B
Awards, and we’re excited to bring all
of the region’s thought leaders and
key players to one place where they
can discuss some of the most press-
ing topics affecting the landscape
today and beyond.
This issue, we board a plane to
Saudi Arabia for a quick look into
what’s been happening there, and
what’s yet to come for the Kingdom.
If it’s any indication of how the future
is looking, we’re mirroring investors’
enthusiasm towards exploring every
single new opportunity that has pre-
sented itself with these open doors.
Coming back to the UAE, which
has been witnessing massive growth
itself and inking a host of partner-
ships with the KSA as well, there’s
been no shortage of openings,
launches and developments. On a
lighter, yet still business-oriented
note, al fresco season is here and it
means that hospitality and F&B are
gearing up for heavier footfall.
Have guests and diners changed in
the past few years? They might very
well have, and the ways in which
this has happened are plenty, most of
which will be discussed at our events
– and revealed as we read between
the lines to find out who the movers
and shakers were this year.
Success is based on a myriad of
factors, and those who have been
reaping the benefits of the UAE’s
constant, unparalleled growth are
the ones who have spared no efforts
in working towards strategic, well-
planned goals which are in line with
the Emirates’ vision. Competition
across both industries is fierce, and it
ultimately comes down to hard work,
and a willingness to change and adapt
as quickly and seamlessly as possible.
We’re wishing the nominees all the
best, and looking forward to some
game-changing insights from those
who know it all inside out. To those
who have done the long hours with
a smile, perfected their techniques
whether it’s making a mocktail or
crafting a juicy burger, or connected
with guests like they’ve never done
before, we salute you.
It’s an exciting time for the region,
and we’re lucky enough to be report-
ing from the heart of all the action.
Regards,
Dina
A note from
the editor
D i n a M a a t y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Contributors
Marouane Al Mandri
Hiba Naz
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Farook Al Saliq
Cover Feature Photography
Alex Jeffries Photography Group
Marketing Executive
Vince Celestial
Vince@bncpublishing.net
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Page 7
CREAM
The content of this advertorial represents the views of the author only and is his sole responsibility.
The European Commission do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID
FROM THE EUROPEAN UNION
Exceptional
ingredients
A cocoa bean from Ecuador or Dominican
Republic will not offer the same aroma as one
originating from Peru or Madagascar. The
same applies to cream. In Europe, France have
the largest number of PDO creams (Protected
Designation of Origin label) recognizing the
special characteristics of these dairy creams
originating from Isigny and Bresse regions.
On one hand, the rich pastures of Cotentin
and Calvados produce a cream with a unique
taste and an incomparable smoothness. On the
other hand, the wooded plains and diversity of
flora in the Bresse region add notes of biscuit,
vanilla and fruit to the cream. After straining,
the mixture is kept cold overnight before being
used the next day.
All that remains is to choose the cream which
will be best paired with the chocolate, and this
is the art of the pastry chef. The pastry chef
must perfectly master his or her ingredients
to ensure that no single ingredient clashes
with another, allowing harmony to prevail.
For example, some creams would, by nature,
clash with a fruity chocolate, you should then
go for a natural, more neutral-tasting cream to
brings out the delicate chocolate fragrance.
Once the products have been chosen, it is up
to the pastry chef to express his or her creative
genius with a pastry which skillfully marries
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Vincent Cockenpot, pastry chef in Dubai,
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the flavours soar to new heights.
Page 8
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8
News
November 2019
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
Accor, an augmented hospital-
ity group, has brought together
regional and global gender-
equality leaders for a high-level
conference in Dubai to mark
the one-year anniversary of its
gender parity and diversity in
the workplace initiative, Ri-
iSE in collaboration with BNC
Publishing and Entrepreneur
Middle East.
The international RiiSE net-
work, launched in October
2018 by co-chairs Accor Chief
Digital Officer Maud Bailly and
AccorInvest CEO John Ozinga,
comprises of men and wom-
en, as denoted by the double
“ii”, who are all committed
to the values of knowledge
sharing
through
mentoring
Accor and Entrepreneur Middle East gather
gender equality leaders for RiiSE anniversary
programmes, solidarity, and
combatting stereotypes and
discrimination, as well as pro-
moting female talent to posi-
tions of leadership.
The RiiSE conference, which
took place October 21 at Sofitel
The Palm and was moderated
by CNN’s Julia Chatterley, in-
volved a stellar line-up of speak-
ers, including former Australian
Prime Minister, Julia Gillard,
pioneering blind American ath-
lete and activist, Erik Weihen-
mayer; and representatives of
the United Nations, global char-
ities and major corporations.
They shared their experienc-
es of challenges and triumphs
in the workplace and discussed
positive steps women can take
to overcome perceptions and
advance their careers.
Accor CEO Sebastien Ba-
zin and Maud Bailly were also
event headliners, and both
recognised the importance of
the Middle East and Africa in
the empowerment and diver-
sity discussion. The region to-
day accounts for almost 30%
of the Group’s global RiiSE
network of close to 30,000
employees from 4,900-plus
hotels in 111 countries. Male
and female talent from Ac-
cor’s hotels in Saudi Arabia
and Egypt dominate RiiSE
membership in the region.
“It has been a privilege to host
leading authorities on gender
equality at our first RiiSE con-
ference, which not only marks
the programme’s one-year an-
niversary, but a major milestone
for Accor, which aims to set new
benchmarks for gender parity
and diversity in the hospitality
sector,” says Mark Willis, CEO,
Accor Middle East & Africa.
“We’ve made strong prog-
ress with this goal in the
Middle East and Africa over
the past year and I believe the
words of advice and encourage-
ment from these experienced
gender-equality
champions
will provide the inspiration and
impetus for us to build on this
momentum over the next few
years, cementing our reputa-
tion as an employer of choice in
the region.”
Page 9
Hotel & Catering NEWS ME
9
Awards
Sustainability
News
November 2019
UAE-headquartered hospitality
company TIME Hotels has won
the Dubai Chamber of Com-
merce & Industry’s (Dubai
Chamber) CSR Label Award
for the fifth year in succession.
According to the report from
Dubai Chamber, TIME Hotels
was the highest scoring appli-
cant, achieving an overall score
Dubai Chamber awards TIME Hotels CSR accolade for
fifth consecutive year
Mandarin Oriental to eliminate
single-use plastic across its global
luxury portfolio
of 77.5%, 10.4% higher than
the average applicant score.
Launched in 2010 to reward
corporate commitment to Cor-
porate Social Responsibility
(CSR) initiatives, the CSR La-
bel is awarded based on per-
formance scores across seven
different criteria including hu-
man resources (training, de-
velopment, welfare, Emiratisa-
tion), client relations, business
development,
procurement,
environment, health and safety,
innovation and community.
Dubai Chamber also mea-
sures the resulting impact in
four key areas, namely work-
place, marketplace, community
and environmental.
Mandarin
Oriental
Hotel
Group has pledged to eliminate
all single-use plastic across its
entire portfolio of luxury hotels
by the end of March 2021.
While the travel industry
has already made great strides
towards the removal of plastic
straws and single-use drinking
bottles, the Group is keen to
play its part in the luxury hotel
segment and commit to a wider
and more challenging aim to
abolish all single-use plastic
currently in use across all oper-
ational departments, including
rooms, spa, transport, restau-
rants and bars.
The aim is to cover plastics
used in all areas of the hotel,
and not just in the public areas
that the customer sees.
To achieve this, an elimina-
tion campaign has been un-
derway for some time at all
properties. Having completed
a thorough stock inventory, the
Group identified 23 of the most
common items of single-use
Ascott
concludes
KSA roadshow
The Ascott Limited this
week hosted its annual
KSA roadshow at two
of its properties in the
Kingdom of Saudi Ara-
bia, Ascott Sari Jeddah
and Ascott Rafal Olaya
Riyadh.
The events formed
part of Ascott’s ongoing
efforts across its KSA
cluster, including four
properties in Jeddah,
one in Riyadh and one
that’s soon to open in Al
Khobar, to support the
Saudi Vision 2030 of a
thriving economy.
Ascott Rafal Olaya
Riyadh invited 15 young
Saudi nationals with
start-up businesses to
participate in a seminar,
to help talented Saudi
youth take initiative and
unlock potential busi-
ness opportunities.
Talent
plastic currently in use across
the portfolio.
To date, 86% of these initial
items have been eliminated
or are being phased out in all
hotels. The efforts currently
underway include testing con-
cepts and inviting colleagues
from every hotel to find solu-
tions which can then be shared
as best practice internally.
Mandarin Oriental is also
collaborating with its suppliers
to drive responsible procure-
ment and provide alternative
products that are both viable
and suitable for the luxury ho-
tel environment.
Page 10
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Hotel & Catering NEWS ME
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12
Appointments
November 2019
On the web
Stay up to date with
all the latest news,
features and much
more on our website.
www.hotelnewsme.com
Hilton today announced that
Jochem-Jan Sleiffer has been
appointed to the position of
area president, Middle East, Af-
rica & Turkey (MEA&T) in suc-
cession to Rudi Jagersbacher,
who has chosen to step down
following 40 years of service
with Hilton.
These
changes,
effective
January 1 2020, will see Jag-
ersbacher assume a two-year
advisory role, based in Dubai,
to assist the transition. Ac-
cording to Hilton, over the last
eight years, he has led Hilton
through sustained growth in
Middle East, Africa and Tur-
key, by more than tripling the
number of hotels in the region,
launching four new brands and
entering 12 new countries and
territories.
Sheraton Grand Hotel, Dubai
has appointed Anna Collier as
the new general manager.
According to the property,
Collier will be responsible for
overall hotel performance and
operations. Bringing more than
two decades of experience in
the hospitality sector, she will
continue to grow the hotel’s po-
sition within the local and inter-
national markets.
Collier has been with Marriott
for a 21-year period, holding sev-
Hilton announces new
leadership for Middle East,
Africa & Turkey region
Sheraton Grand Hotel
appoints general manager
Furthermore, under his lead-
ership, Hilton was crowned the
#1 Best Place to Work for in
Turkey and Saudi Arabia, and
#3 Best Workplace in the UAE.
Sleiffer takes on his new po-
sition following a three-decade
career at Hilton, where he
most recently acted as senior
vice president operations, Con-
tinental Europe, overseeing a
portfolio of 57 Hilton managed
hotels across 26 countries and
territories. Prior to this, he
held a number of leadership
roles across Europe, includ-
ing Belgium, UK, France and
Greece.
Hilton expects to open 158
hotels across the MEA&T region
in the next five years, including
in new markets such Bahrain,
Ghana and Sierra Leone.
eral senior food and beverage,
and operational roles within the
UK. She concluded her UK ten-
ure with her first GM appoint-
ment at the Marriott, Victoria &
Albert Hotel in Manchester.
She was pre-opening resident
manager at the Marriott Hotel
& Marriott Executive Apart-
ments Al Jaddaf, Dubai. In her
latest role, Collier was the gen-
eral manager of Courtyard and
Marriott Executive Apartments,
Green Community.
Page 13
Hotel & Catering NEWS ME
13
Appointments
November 2019
Marriott Al Jaddaf has appointed
Richard J. Bleakley as its new
general manager.
According to the property,
in his new position, Bleakley
will oversee the performance
and overall operations of 351
rooms, 128 Marriott Executive
Apartments and five food and
Mövenpick Hotel Ibn Battuta
Gate has appointed Hazem
Aouad as the new director of
sales and marketing.
According to the property,
Aouad will be leading the
growth of the 396-key property
with a steady focus on corporate
Fairmont Dubai has appoint-
ed Katia Melizer as director
of housekeeping. Meliza joins
Fairmont Dubai from her
most recent role as director of
housekeeping at the Fairmont
Marina Abu Dhabi, where she
was part of the pre-opening
Fairmont Dubai has appoint-
ed Matei Savescu as director
of operations.
Savescu joins the hotel fol-
lowing his recent position as
executive assistant manager at
Fairmont Beijing. He brings a
wealth of more than 15 years of
global experience within luxury
hotel brands across Romania,
the US and China.
According to the property,
Marriott Al Jaddaf names
general manager
Mövenpick Hotel Ibn Battuta
Gate Dubai appoints director
of sales and marketing
Fairmont Dubai welcomes
new director of housekeeping
New director of operations
joins Fairmont Dubai
beverage outlets at the property
in Al Jaddaf.
Bleakley has 20 years of expe-
rience in the hospitality industry
and with Marriott International.
Prior to this role, he was general
manager of Marriott Hotel Al
Forsan in Abu Dhabi since the
hotel’s opening in 2016.
business, strengthened leisure
partnerships, and a strategic ap-
proach to meetings and events.
The Lebanese national carries
with him 20 years of hospitality
experience from 5-star luxury
resorts to city properties across
the Middle East.
team since April 2018.
Bringing along 19 years of
international experience, she
joined Accor in 2012 as an ex-
ecutive housekeeper at the Sofi-
tel Abu Dhabi Corniche and in
2014 moved to its sister prop-
erty Sofitel Dubai Downtown.
in his new role, Savescu will
be responsible for overseeing
hotel operations, while devel-
oping and implementing op-
erational strategies in line with
the hotel’s business needs, by
leveraging on the strengths
of the brand and existing re-
sources at the company’s flag-
ship hotel located in the heart
of Dubai, featuring 394 guest
rooms and suites.
Page 14
Hotel & Catering NEWS ME
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14
Nestlé Professional and World-
chefs, the World Association of
Chefs Societies’, teamed up for
#InternationalChefsDay on Oc-
tober 20 to promote healthier
eating for children all over the
world through cooking events
held under the theme of How
Healthy Food Works, in line
with the Nestlé for Healthier
Kids global goal to help 50 mil-
lion children live healthier lives
by 2030.
In
partnership
with
the
Emirates Culinary Guild, cook-
ing and educational activities
were held at the International
Centre for Culinary Arts Dubai
– ICCA, where children learned
about cooking with specific
foods and their benefits. Other
events in the Middle East are
due to include over 400 kids in
similar sessions in Jordan, Leb-
anon, Egypt, Morocco, Saudi
Arabia, Kuwait and Tunisia.
“Our theme this year is How
Healthy Food Works. We want
Nestlé Professional and Worldchefs promote
healthier eating for children
to show how food affects our
body internally, building on the
themes of the last two years,
Healthy Foods for Growing up
and Healthy Foods for Heroes,
and going into more depth on
different foods and why our
bodies need them,” says Inter-
national Chefs Day Chair Chef
Joanna Ochniak.
The eight fruits and vegeta-
bles selected for emphasis as
cooking ingredients for chil-
dren this year were: apples
and oranges for their vitamin
C benefits that support devel-
oping immune systems, ba-
nanas for their variety of vita-
mins and minerals, including
manganese, magnesium and B
vitamins which are important
for strong growth and devel-
opment, broccoli for its fibre
which helps with digestion,
carrots and spinach for their
vitamin A which contributes
to healthy vision, and cucum-
bers because they are 95%
water which helps the body
stay hydrated. Plus, man-
goes as a source of potassium
which contributes to normal
muscle function.
“We’re very proud to be
partnering
with
Worldchefs
in bringing the message of
healthy
eating
to
children
around the world,” says Roger
Frei, business executive officer
at Nestlé Professional, Middle
East & North Africa. “In col-
laboration with chefs, we aim
to increase awareness of the
important and increasingly vi-
tal role that cooking plays in
providing healthier meals to
children, helping them eat bet-
ter, firmly establishing healthy
food habits and diets as they
grow up.”
A recent evaluation of the
impact of the 2016 Interna-
tional Chefs Day children-
geared cooking workshops
revealed their positive effects
on children's appetite for
salads across a selection of
countries worldwide.
The Nestlé for Healthier
Kids global initiative aims to
help 50 million children lead
healthier lives by 2030 through
leading research in nutrition,
product innovation and the in-
troduction of healthier foods,
as well as education and life-
style programmes and services
developed and implemented
with partners around the globe.
News
November 2019
Nestlé
Professional
Nestlé Professional is
passionate about serv-
ing the out-of-home
industry, using its global
experience and know-
how to help accelerate
the businesses of its
foodservice and hospi-
tality industry partners.
Page 15
Hotel & Catering NEWS ME
15
Openings & Launches
November 2019
Etihad and Air Arabia to launch Abu Dhabi’s first low-cost carrier
The Rooftop at folly re-opens
Barcelona’s Brunch & Cake
opens in Dubai
Etihad Aviation Group, owner of the national airline of the UAE, and
Air Arabia, the Middle East and North Africa’s first and largest low-
cost carrier, announced the signing of an agreement to launch ‘Air
Arabia Abu Dhabi’, the capital’s first low-cost carrier.
Etihad and Air Arabia will establish an independent joint venture
company that will operate as a low-cost passenger airline with its hub
folly by Nick & Scott, located at Madinat Jumeirah, has re-opened
The Rooftop on October 31.
New for winter 2019, the team at folly by Nick & Scott have
introduced brand new folly pop flavours for those looking to en-
joy a signature refreshment in the sunshine. The treats come in
a variety of flavours including raspberry, blood orange and black-
currant.
Guests will also be able to enjoy the brand-new folly flake – a
fresh soft serve vanilla bean ice cream with a dark chocolate flake.
Both items are available exclusively at folly.
Brunch & Cake, an all-day dining restaurant that hails from Bar-
celona, has opened in Dubai.
With a promise of ‘Grandma’s Goodness’, Brunch & Cake has
made its way to Dubai to create their first-ever flagship store out-
side of Barcelona. The restaurant is among F&B consultancy Flip
International’s projects, a company co-founded by Jamal Wick
and Amjad Barakat. The Dubai branch will be the brand’s sixth
location overall, a 6000 sq. flagship outlet, located at Jumeirah 1.
In addition to serving signature Barcelona favourites such as
the Barcelona ‘shakshouka’, salmon bowl, pistachio French toast
and super sandwich, Brunch & Cake Dubai’s all-day dining space
has built upon the existing menu.
in Abu Dhabi International Airport. The new carrier will complement
Etihad Airways’ services from Abu Dhabi and cater to the growing
low-cost travel market segment in the region.
“Abu Dhabi is a thriving cultural hub with a clear economic vision
built on sustainability and diversification. With the emirate’s diverse
attractions and hospitality offerings, travel and tourism play a vital
role in the economic growth of the capital and the UAE. By partner-
ing with Air Arabia and launching Abu Dhabi’s first low-cost carrier,
we are serving this long-term vision,” says Tony Douglas, group chief
executive officer at Etihad Aviation Group.
Based in Abu Dhabi, the new company will adopt the low-cost
business model. Its board of directors, consisting of members nomi-
nated by Etihad and Air Arabia, will steer the company’s independent
strategy and business mandate.
The MENA low-cost air travel model was first introduced in the
UAE in 2003 and has been rapidly growing since then. Today, the
Middle East market enjoys the third highest gains in intra-regional
low-cost carrier penetration rate. Low-cost carriers accounted for a
17% share of seat capacity to and from the Middle East in 2018, com-
pared to only 8% in 2009.
Page 16
Cover Story
November 2019
Since introducing a new tourist visa on September 28, the focus when it comes to Saudi Arabia
has been on what it means for travellers and residents alike. Hospitality and F&B leaders are
sparing no efforts in exploring the opportunities that the Kingdom now has to offer, and we find
out from them what they look forward to the most
Data released by Expedia Group has
revealed that Saudi Arabia will see
continued growth in the hotel sector
across the Kingdom, fuelled by increasing
demand from tourists.
The travel technology company’s
research has shown that travellers from
the USA, UAE and UK have topped the
list for travel demand to KSA in 2018.
With travel bookings in the Kingdom
considered the biggest in the Middle East
and North Africa (MENA), the power of
international traveller growth to Saudi
Arabia is expected to remain strong.
“Major hotel groups are driving
construction trends across the country
as they aim to meet the demands of an
ever-increasing number of domestic
tourists and international visitors,” says
Paula de Keijzer, senior director of market
management for Africa, the Indian Ocean,
Middle East and Turkey at Expedia Group.
“When it comes to brand affinity
and customer loyalty, it’s essential to
engage at each level of the customer
journey. Tools, data and insights available
via OTA extranet sites, like Expedia
PartnerCentral (EPC), offer hoteliers
the opportunity to inspire and convert
travellers, set expectations, create
personalised experiences, and identify and
address issues to better meet guest needs,
improve guest experience and drive repeat
bookings,” she adds.
USA saw more than 110% year-on-
year growth in demand compared to the
same period in 2017 with almost 45%
share of total room nights, the UAE saw
a whopping year-on-year growth of above
140% than last year with almost 20%
share of total room nights, while the UK
had more than a 10% share of room nights
with a year-on-year growth of above 40%.
According to data from Arabian Travel
Market’s research partner Colliers,
international arrivals to Saudi Arabia are
expected to increase 5.6% per year from
17.7 million in 2018 to 23.3 million in
2023. Religious tourism is expected to
remain the bedrock of the sector over the
next decade.
Hotel & Catering NEWS ME
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16
Open doors
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Cover Story
November 2019
The removal
of family sections
previously enforced in
restaurants and outlets
resulted in more
people going out, so it
basically changes the
social/dining dynamics
in the country.”
Antonio Gonzalez
CEO, Sunset Hospitality Group
Tell us about Sunset Hospitality’s
biggest upcoming projects in the
Kingdom.
Our vision is to increase Sunset
Hospitality Group’s presence in the
international scene. In the Middle East
region, one of our key priorities is the
Kingdom of Saudi Arabia. We expect Saudi
to account for the biggest percentage of
contribution to our business within the
Middle East. We’re bringing the famous
Black Tap brand into the KSA, opening in
Jeddah and Riyadh.
We’re also looking at opening beach
clubs in the Red Sea next to Jeddah and
probably combining the beach experience
within a boutique resort. We also plan on
introducing Mood, our rooftop lounge,
which combines lifestyle and dining.
What aspect of the Saudi market, or
what segment, is of interest to Sunset
Hospitality the most?
With 29 million residents and an annual
population growth rate of 3.3 percent,
Saudi Arabia has the largest population
in the GCC. The Kingdom boasts one of
the world’s youngest populations, with 70
percent of the country’s citizens under the
age of 30.
Especially receptive to the newest
technology and lifestyle trends, youth are
often viewed as the most flexible when it
comes to change, and this is particularly
true of the evolving F&B sector.
What sets the Saudi market apart from
others in the GCC and beyond?
The Kingdom is evolving very quickly,
and it has the potential to redefine
the food and beverage industry
because of the government’s
commitment to enhancing the quality
of life of its citizens, which will be
instrumental in growing this sector.
Recently, there have been changes
in legislations including rules
which enabled women to drive and
brought back cinemas. Eating habits
have also changed; the removal
of family sections previously
enforced in restaurants and outlets
resulted in more people going out,
so it basically changes the social/
dining dynamics in the country.
This creates more opportunities,
and different dining options with a
stronger lifestyle component.
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Cover Story
November 2019
Marloes Knippenberg
CEO, Kerten Hospitality
Tell us about Kerten’s biggest projects in
the Kingdom at the moment. What’s in
the pipeline?
KSA has been the launchpad for Kerten
Hospitality in the Middle East, and with
an investment license, we’re dedicated
to bringing our unique mixed-use
approach to the market through concepts
that combine innovative spaces for
working, living and socialising to create
lifestyle destinations.
Our first project – Ouspace Madinah
Road – opened in Jeddah earlier this year
and is a modern workspace and business
club offering tailor-made office spaces
for short and long-term let, enabling
entrepreneurs and businesses to work
flexibly and collaboratively.
Our second Ouspace in Saudi Arabia,
part of our first mixed-use project in
the Kingdom, perfectly showcases this
approach. Part of the upcoming 114-key
The House Hotel Jeddah – also operated
by Kerten Hospitality – we have replaced
the classical meeting floor with a level
dedicated to a mix of business and
leisure (‘bleisure’).
Part of the Design Hotels collection,
The House Hotel is a luxury hospitality
concept with a reputation for quality and
individuality. The House Hotel Jeddah
will be the focal point of the prestigious
City Yard development in the upmarket
Al Rawdah district, a lifestyle destination
that will showcase our expertise in
creating innovative mixed-use spaces.
Accentuating our commitment to the
Kingdom, we have recently welcomed
Mishary Alhajery as Country Director
for KSA. He will be spearheading our
ambitious plans for expansion through our
growing portfolio of brands, which also
includes the mid-market lifestyle concept
Cloud7, designed for the next-generation
guest who appreciates a seamless travel
experience and seeks inspiration from the
locality and culture.
What were some of the most important
initiatives in the fields of tourism,
hospitality and F&B – and how have they
helped you penetrate the market? Why
mixed-use properties, and what makes
them suitable for the Saudi market?
As work and lifestyle cultures drastically
evolve, the lines between living, working
and travelling have blurred. This has
resulted in a shift in what guests are
looking for from a hotel experience, with
increasing demand for developments that
meet the needs of the local community as
well as visitors.
Kerten Hospitality has applied its
hospitality know-how to identify an
addressable niche in the Kingdom and
help create destinations which meet
demand for more engaging environments.
The resulting environment is stylish
and stimulating, with different spaces
integrated with curated amenities to
enable guests to create, network or retreat.
How different is the Saudi market
from that of other countries in the GCC
and beyond?
As the largest economy in the Middle
East and North Africa, and with GDP
forecasted to grow by 2% this year, Saudi
Arabia is an increasingly attractive base for
multinationals, small businesses and start-
ups seeking to do business in the region.
Since the announcement of Saudi
Arabia’s Vision 2030, progressive
reforms are significantly encouraging
tourism, such as through the latest visa
announcement. This provides significant
opportunities for operators and owners to
introduce innovative hospitality concepts
to this dynamic market.
How has the response been so far
in Saudi?
The response so far has been fantastic.
Ouspace Madinah Road has fast
become a community hub, bringing
people together through a variety of
events and experiences that tap into
their social and business needs, from
laughter yoga through to tech talks
with industry leaders.
From a management perspective,
we’re excited to be collaborating with
knowledgeable hotel owners who align
with our objectives in order to deliver
value to the whole ecosystem. They see
what we’ve achieved, want to be part of
this revolution and choose to work with
an operator who has created a flexible
business model.
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Cover Story
November 2019
Abdul Kader Saadi
Managing Director, Glee Hospitality Solutions
Tell us a bit more about your expansion
plans in Saudi.
Glee Hospitality has been working on
expanding our network into the Saudi
market for almost a year now. To date,
we’ve attained our license and committed
an experienced member of our team to
relocate to Riyadh in November to directly
oversee day-to-day operations. We’re
currently working on several projects in
Riyadh and Jeddah and aim to launch
additional projects in Madina and Khobar
in the near future.
Our Saudi ventures will see us offer
our time-tested services of concept
development, complete with full turnkey
solutions. We currently have an Arabic
street food concept, Greek restaurant, an all-
day diner and a burger outlet in the works.
We have two outlets set to launch
this year in the Riyadh market, namely
Black Spoon and Ole. These projects
will be managed on the ground by our
Saudi team with additional back office
support provided from our Dubai branch
until we reach critical mass in relation to
accounting and HR.
What challenges have you faced and
how did you overcome them?
The decision to expand into the market
came with many factors to consider
internally and we had to weigh each one
carefully before proceeding. It took us a
while to decide on whether it was more
advantageous to proceed independently or
with a partnership model, but in the end
we were fortunate to have been able to
open as a Saudi branch of Glee Hospitality
Solutions under the new regulations of the
SAGIA (Saudi Arabia General Investment
Authority).
In terms of challenges, recruitment
has been the biggest obstacle thus far,
due to certain restrictions in place. To aid
in overcoming this, we’re working with
providers. Additionally, with regards to
recruitment, attracting talented head chefs
and managers has still proven to remain to
be quite tricky.
What’s the most unique aspect of the
F&B scene in Saudi Arabia?
In light of recent events, the KSA
market has gone through significant
cultural changes, and this has had a direct
effect on the F&B market. The Saudi
people are finally going out to experience
the F&B scene with less restrictions. The
market ‘’wants to go out’’ and enjoy the
dining experience in contrast to other
markets which heavily rely on the food
delivery model.
Currently, there are a lot of offerings/
options on the lower end of the F&B
spectrum, whereas the middle high- to
high-end still possess gaps with massive
potential to be explored.
How do you see the build-up of the
scene in Saudi and what initiatives are
you feeling most positive about?
The Saudi F&B market is ripe for
expansion when you consider that
we’re dealing with a population that’s
primarily under the age of thirty,
and whom are hungry to explore.
Moreover, the Saudi government is
investing heavily in the travel and
tourism industry with plans to build
new hotels and resorts to foster this
expansion.
We envision ourselves participating
directly in this build-up and using our
industry expertise to help cultivate this
vision for the future.
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Cover Story
November 2019
What's happening in the KSA?
Marriott International, Inc. has
signed an agreement with Assila
Investments to bring its Luxury
Collection brand for the first time
to the Kingdom of Saudi Arabia.
Situated in the heart of Jeddah,
Assila Hotel is anticipated to
join The Luxury Collection’s
portfolio of more than 100 world-
renowned hotels and resorts in
2020. Assila Hotel features 210
guestrooms, including a 590 sqm
Royal Suite, and 94 apartments.
It comprises multiple food and
beverage venues, including a
Café Lounge and Argentinian
and Mediterranean specialty
restaurants.
Jones the Grocer, the Australian specialty gourmet food retailer
and café, has announced expansion across the Middle East with
a multiple store development deal across Saudi Arabia with Naif
Alrajhi Investment.
The first Jones the Grocer flagship store is confirmed to be on
the ground floor with access to the retail area of Fairmont Ramla
Serviced Residences, Riyadh in an iconic new tower designed by
world-renowned Tokyo architect, Nikken Sekkei.
Millennium Hotels & Resorts MEA has announced plans to open six
new hotels in Makkah, Madina, Tabouk, Jizan and Baha, in addition to
recently opened Millennium and Copthorne Makkah Al Naseem hotels.
The expansion will initially create over 6000 new jobs in the
KSA’s hospitality industry across various functions. Millennium
Hotels and Resorts MEA introduced the TooMooH programme
earlier this year, which aims to boost GCC citizens’ employment
in the hospitality industry.
Marriott International to introduce The Luxury
Collection to Saudi Arabia
Jones the Grocer to expand
across Saudi Arabia
Millennium announces
plans to open six
hotels in Saudi Arabia
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Cover Story
November 2019
Radisson Hotel Group is set to launch two
new midscale signature Park Inn hotels by
Q4 this year, namely Park Inn by Radisson
Hotel Riyadh and Park Inn by Radisson
Jeddah Madinah Road. The Group has
recently opened Park Inn by Radisson
Makkah Aziziyah in July 2019, and
currently has over 40 hotels, resorts and
serviced apartments with 10,000 rooms in
operation and under development.
Radisson had recently just announced
the signing of its second Radisson
Saudi fashion retailer Fawaz Abdulaziz
Alhokair & Co. has announced the
acquisition of 10 international food and
beverage franchise brands in over 200
locations from Food and Entertainment
Company Ltd., valued at SAR340 million.
The franchise operations of the 10
international food and beverage brands
recorded an EBITDA value of SAR 54
million against a revenue of SAR 354
million in FY2019. The acquisition
reinforces the company’s vision to
create a stronger and more impactful
The Royal Commission for AlUla (RCU)
has announced a partnership with hotel
and resort brand Aman, who will develop
its first three properties in the region.
The partnership agreement was signed
by Saudi Arabia’s Minister of Culture,
the Governor of the Royal Commission
for AlUla Prince Badr bin Abdullah bin
Mohammad bin Farhan Al Saud and Aman
Chairman and CEO Vladislav Doronin,
marking the brand’s first entry into Saudi
Arabia and the region.
Aman will develop three distinct
luxury resorts featuring a tented camp,
a resort near AlUla’s heritage areas and
Radisson to open two new midscale hotels in Saudi
Arabia, appoint first female GM in the Kingdom
Saudi retailer Fawaz Abdulaziz Alhokair & Co. acquires
10 food and beverage brands
Aman to enter Middle East market with three properties
in Saudi Arabia
Collection property in Riyadh, the
Mansard Riyadh while the Nofa Resort
Riyadh, the first African-style resort in
the Kingdom has 57 luxurious bungalows
and villas overlooking Nofa Wildlife Park,
opened in November 2018.
The four star Park Inn by Radisson
Jeddah Madinah Road will open its doors
in Q4 of this year and will be led by the
first Saudi female general manager, which
is also the first female general manager in
the Kingdom.
“shoppertainment” experience.
Growth will be focused on targeted
Quick Service Restaurant (QSR)
businesses. The primary brands of this
portfolio which make up the bulk of
locations within the acquisition include
Seattle’s Best Coffee, Cinnabon, Mama
Bunz and Molten Chocolate Café.
The remaining brands cater to the
casual dining sector, and include Crêpe
Affaire, Life with Cacao, Turkish coffee
chain Kahve Dünyasi, Caffe Concerto, Azal
and Bluefin restaurants, and Sütiş.
a third development as a desert ranch-
style resort. Detailed design work on all
three properties is scheduled to start in
the coming months with a development
timeline that will welcome the first guests
in 2023.
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22
Supplier watch
November 2019
Dariush Rakhshani, partner and CEO of Country Hill International and Prime Gourmet, founded the
company in 1999, a UAE supplier of chilled beef, lamb, veal and poultry
Supplier Watch
In Prime Position
Please tell us more about Country
Hill International’s market presence
in the UAE, and the concept behind
Prime Gourmet.
CHI is the pioneer in Australian Wagyu
beef, HGP (Hormone Growth Promotant)-
free Angus beef and certified organic beef
as well as natural hormone-free, grass-fed
New Zealand beef, lamb and chicken in
the Middle East, and solutions provider
for the retail and the foodservice industry.
In May 2018, CHI was acquired by the
Gulf Japan Food Fund (GJFF), a private equity
fund established by Mizuho Bank, Ltd., the
Norinchukin Bank, and other investors. The
acquisition has facilitated the addition of the
Japanese Wagyu to the CHI portfolio, bringing
imports to ten tonnes in 2019.
The step has also triggered CHI’s
expansion beyond UAE borders, especially
in Saudi Arabia, where it will establish its
operations within this first half of 2020.
The goal is to grasp the opportunities that
the growing Saudi F&B sector offers and
grant our existing customers in Dubai,
who are opening in Saudi, access to the
same quality of product they use here.
In 2010, we felt that we needed a space
to showcase our products to our clients,
and this is what brought on the creation of
Prime Gourmet. Initially established as a
showroom for top executive chefs of five-
star hotels and independent restaurants
interested in value-added, portion control
and processed gluten-free sausages and
patties, Prime Gourmet soon became
a concept of its own, where the retail
consumers could gain access to the same
high quality steaks they would enjoy in
restaurants, and experience cooking or
BBQ at home.
Why have you decided to open in Dubai?
In the late 80s, the UAE was a
commodity-driven market, where all
imported meat was frozen. I clearly saw
a future opportunity to start developing
a chilled product supply chain. After the
establishment of CHI, the incredible
development of the logistics infrastructure
of the UAE made it clear that Dubai
would become a very central hub with
invaluable access and exposure to the
main international commerce routes.
This development and growing
sophistication of the market has made
CHI concentrate on a model based on the
import of high-quality proteins, becoming
a pioneer in the import of chilled all-
natural meat, HGP-free, as well as organic
beef and Australian Wagyu.
The addition of such an exclusive
product like the Japanese Wagyu is an
integral part of the evolution. For the first
time in the Middle East, Japanese Wagyu
won’t be limited to fine dining restaurants
alone, but will be consistently accessible to
retail consumers through Prime Gourmet,
and hopefully very soon other retail outlets.
What are your top products in
this market?
In terms of meat consumption, this market
traditionally had a preference for so-called
loin cuts. However, more recently, we’ve
observed that there has been growing
demand for other cuts which have great
performance in terms of juiciness, flavour,
tenderness and price point.
Who are your top clients, and why do
you think your products appeal to them?
We supply the majority of the top fine
dining restaurants, as well as hotel chains,
standalone restaurants, retail and quality
fast food concepts.
Page 23
• NEW YORK
Tastefully Italian
ENHANCE
MOMENTS
SANPELLEGRINO.COM
Distributed by Bidfood UAE | T: 04 805 2000 | E: marketing.uae@bidfoodme.com | W: bidfoodme.com
Page 24
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24
chain of the month
November 2019
Accor
Accor is one of the leading hotel operators in the Middle East and Africa (MEA) region,
with 288 operating properties (62,597 keys) and another 161 hotels (13,642 keys) in
its development pipeline. Recent acquisitions and partnerships involving Mövenpick
Hotels & Resorts, Rixos, Mantis, sbe and 25Hours have consolidated the group’s
position of strength, bolstering its portfolio to more than 35 brands strong.
Current properties
Upcoming properties
In Numbers
280+
170+
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chain of the month
November 2019
ALL
Later this year, Accor will mark a major milestone in
the group’s evolution with the launch of Accor Live
Limitless (ALL), merging its distribution platform
(Accorhotels.com) with its loyalty programme
(Le Accor) to create a single global gateway for
customers.
This massive transformation offers members
new premium statuses, enriched benefits, exciting
partnerships and inspiring experiences, and reflects
Accor’s role as an augmented hospitality group with
a growing portfolio of brands and services designed
to shape the way its guests ‘Live, Work and Play’.
RiiSE
RiiSE is Accor’s global network, promoting diversity
and gender equality in the workplace. It’s committed
to sharing knowledge, solidarity and combatting
stereotypes.
Over the past year, the group’s MEA business has
taken a leading role in expanding the RiiSE network.
In less than 12 months, Middle East membership has
grown 363% to 4,800 hotel colleagues or 35% of the
25,000-member-strong global network (up from just
8.5%).
This was significant, not only because it was
biggest increase worldwide, but because a
substantial percentage of new members came
from Accor’s properties in Saudi Arabia, where the
government’s Vision 2030 is driving change and
championing diversity and equality.
Planet 21
As the Middle East and Africa’s largest hotel
operator, Accor is committed to promoting
sustainability across every aspect of its operations.
Its global corporate social responsibility programme,
Planet 21 – Acting Here, encapsulates this ethos,
providing a detailed roadmap for all of its hotels to
follow.
Planet 21 comprises 71 sustainability actions
focusing on two key priorities – food and beverage,
and buildings – and involves four main stakeholders:
Employees, Guests, Partners & Local Communities.
Primary goals include reducing water and energy
consumption, and eliminating waste from its hotels,
as well as initiatives that benefit the local community
and environment.
Accor’s Key Programmes
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chain of the month
November 2019
What are the main challenges you
face in hotel management and
operations?
The Middle East and North Africa
hospitality market has become
highly competitive, with many hotel
companies embarking on ambitious
expansion plans. At the same time,
some markets are experiencing a
temporary oversupply of rooms,
which is impacting room rates.
However, Accor is in a strong
position to overcome these
challenges. We have an unrivalled
portfolio of diverse brands, from
budget to luxury, and a clear
development strategy that focuses
on introducing new lifestyle
concepts, branded residences and
all-inclusive luxury entertainment
resorts.
At the same time, we’ll continue to
capitalise on the success of existing
brands, identifying destinations
with untapped market demand for
each. The region’s development
potential is significant, particularly in
fast-growing markets such as Saudi
Arabia and Morocco, re-emerging
destinations such as Egypt and
GCC tourism powerhouse, the
UAE, which continues to attract
significant investment and calls
for sophisticated and cutting-edge
hospitality solutions that Accor can
provide.
What do you think are the most
important criteria for a smooth
flow of F&B operations?
Today, the smooth flow of F&B
operations hinges on sustainable
food practices that deliver
benefits to our guests, partners,
communities and business. As
part of our Planet 21 platform, we’re
committed to reducing food waste by
30% across our F&B operations by
2020, with strong headway already
made at our properties in the Middle
East and Africa.
We continue to roll out advanced AI
technology to monitor food wastage
and help our chefs and F&B teams
identify ways to reduce it. At some
properties, this has resulted in a 69%
reduction in food waste over the past
three years. Accor has also set out ‘9
commitments’ in its global healthy and
sustainable food charter, with targets
that range from eliminating single-use
plastic to favouring local food suppliers
and seasonal produce. This is a win-
win situation for Accor as it protects
the wellbeing of our environment
and guests, rationalises costs, and
improves efficiency at the same time.
You’re known as a true champion
for guest satisfaction. What are
the foundations of a good guest
experience, and how do you ensure
that that happens again and again?
Creating a positive guest experience
all comes down to staffing people
with good attitudes, people who bring
others together. You hear a lot of
companies talking about this, about
hiring for attitude first and training
staff members for the skills they’ll
need—but the difference is that
we’re actually doing it. When one of
our team members visits a property,
I don’t want to know how her
meetings went. I want to know how
many people she made smile.
You’re overseeing a highly diverse
region in the Middle East & Africa.
How do you think about diversity
and gender equality within
AccorHotels?
I don’t agree with the whole ‘male
fraternity’ thing that often develops
in big companies. Four years ago,
I employed the first female GM in
Saudi Arabia, and we’re up to more
than a dozen there now. I’m doing
the same today wherever women
are still underrepresented.
Accor is an extremely agile,
dynamic organisation, which means
we’re able to move fast in these
areas. You can be good at what you
do, and you can work hard, but we
all need some help along the way.
What’s it like to manage a group
with more than 4,000 hotels from
more than 30 different brands?
Managing so many distinct brands
can be difficult, since the mindsets
that come with running a midscale
economy property and a luxury
property can be very different.
However, I’m a firm believer in the
simplicity of what we do: every
guest, whether they’re paying $50/
night or $400/night, expect good
value for their money. It’s our job to
provide them that value.
Mark Willis
Chief Executive Officer, Middle East & Africa
Page 27
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NESCAFÉ
What was your most important
product launch?
With over 80 years of experience, NESCA-
FÉ continues to revolutionise coffee. NES-
CAFÉ is proud to launch a complete Whole
Bean coffee solution – which comprises the
high-performing NESCAFÉ Milano cof-
fee machine – NESCAFÉ high quality in-
gredients, ranging from NESCAFÉ Whole
Bean roast coffee with three new blends of
beans, and training and technical support –
packaged as a one-stop-shop for businesses
aiming to deliver premium quality coffee in
a simple and reliable way.
What are some of the most unique
properties of your machine?
The new NESCAFÉ Milano Whole Bean
Coffee Solution offers delicious specialty
coffees, fully customisable at the touch of
a button with unparalleled speed and re-
markable consistency.
Highly
compatible
with
NESCAFÉ
Whole Bean roast coffee and recently in-
troduced to the region for the very first
time, the NESCAFÉ Milano coffee machine
helps customers expand their coffee offer-
ing to include a diverse range of specialty
beverages that exceed their expectations in
terms of taste, variety and service.
NESCAFÉ also offers specialist servic-
es in terms of machine installation, staff
training and maintenance to operators for
a complete bean-to-brew solution.
Why should businesses purchase your
product?
We remain committed to helping businesses
succeed and aim to remain the partner of
choice, as we offer the finest of ingredients,
possess excellent operational knowledge,
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Marketplace
Coffee Machines and Equipment
and provide uncompromising technical sup-
port to food service and coffee operators.
With a strong Beverage solution, NE-
SCAFÉ aims to work together with busi-
nesses in the industry to solve their opera-
tional challenges.
What’s in the pipeline for your company
and its product offerings?
We aim to provide hotels and restau-
rateurs on-trend, sustainable solutions
which enable them to delight their con-
sumers in an operationally simple and
profitable way. We’re in the process of
launching a complete Coffee Portfolio tar-
geting hotels (across all consumer touch
points) as well as restaurants and cafés.
With this vast range of portfolio, our aim
is to become a business partner for all re-
quirements of coffee.
Marketplace
November 2019
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Brewing Gadgets General Trading LLC
Beginnings…
Brewing Gadgets started in 2011, mostly
selling third wave coffee paraphernalia
to an emerging crowd of specialty coffee
shops, roasters, baristas and enthusiasts in
the UAE.
As a company that’s passionate about
specialty coffee and all the gear and
equipment that go with it, we soon re-
alised the market needed to bring in
the high-end of specialty coffee brands
in this region. We expanded our line
of products considerably as the spe-
cialty coffee market grew in this part
of the world.
To date, Brewing Gadgets exclusively
distributes and markets some of the best
specialty coffee brewing gadgets and
equipment in the UAE and Middle East.
Why Brewing Gadgets?
Brewing Gadgets is a huge part of the
growing specialty coffee scene in the UAE.
We can also honestly say that we’ve built
a good reputation in the local and regional
coffee community and industry.
Apart from this, Brewing Gadgets is a one-
stop hub for anyone who’s into the business
of coffee. Our company offers turnkey solu-
tions – from inception to after-sales service
– and we recognise the importance of under-
standing our client’s needs as well as going
the extra mile in meeting their expectations.
For us, “trust is the key” and in this busi-
ness, your word is your bond. The bottom
line is that if you said that you’ll do it, you
must follow through and keep your word –
whether it’s related to services, products or
business dealings. Trust runs through the
entire gambit of our business and estab-
lishing trust runs a long way in solidifying
and building our market credibility.
In the pipeline
Brewing Gadgets carefully selects the
brands it distributes locally and regionally.
We only support and sell the best quality
product in every aspect of the coffee chain
– never selling knockoffs or imitations. As
a company, our premise is to support those
who innovate, not those who copy.
Marketplace
November 2019
Franklin Carvalho, General Manager at Brewing Gadgets
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Marketplace
November 2019
Brewing
Gadgets’ ACAIA
Pearl S model
Coffee Planet
unveils first Nitro
Cold Brew range
The ACAIA Pearl Coffee Scale is designed to bring
consistency to the coffee brew with its brewing
modes, real-time flow-rate display and an interactive
coffee brewing guide that ensures you’re in control of
how you brew.
The new product from the ISO-certified roastery is now
available on Kibsons and to order on coffeeplanet.
com. Featuring three flavours, black, latte and vanilla
latte, the brand’s 100% Arabica Nitro Cold Brew will
be available in most leading stores from November 17.
NESPRESSO
UCC Coffee
At the touch of a button, Vertuo brewing technology offers
high-quality coffee in a variety of cup sizes. Following the suc-
cess of Vertuo in North America, Europe and Asia, it’s now
available in the UAE, Kingdom of Saudi Arabia and Kuwait,
where more than 70% of consumers prefer a large cup of cof-
fee, often starting their day with one that is more than 200 ml.
Vertuo also offers three different-sized capsules, creating a
range of five coffee cup sizes. Each of the 28 Vertuo coffees is
carefully blended and roasted to deliver a quality coffee expe-
rience, whatever the occasion. The Mug size (230ml) gives a
well-balanced body and bouquet of gentle aromas, comple-
menting The Gran Lungos (150ml) offering the prolonged
pleasure of an espresso. The largest size, Alto (414ml) serves
up delicate aromatic taste to be enjoyed in a longer cup size.
Finally, Nespresso drinkers can enjoy the intense flavours of
the Double Espresso (80 ml) and Espresso (40ml).
Engineered
by
Swiss
espresso
ex-
perts Thermoplan, the super-automatic
Black&White4 coffee machine delivers
precision, performance and power through
a series of patented features – raising the
bar for high-street coffee quality.
With intelligent design and precision
engineering, the Black&White4 was devel-
oped specifically for high-volume operators
who want to deliver consistent quality cof-
fee at scale. Using advanced technology, it
produces unrivalled extraction consistency,
perfect milk temperature, texture and
taste, temperature stability and allows eas-
ier maintenance with instantly exchange-
able modules – 20% faster.
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Event review
November 2019
“Taste of Autumn” by Chef Middle
East scores major success among
region’s foodservice professionals
colours, Chef Cyril Brunner, a Master
Baker who presented to the audience the
best techniques and ingredients, and Chef
Philippe Garret, Michelin-star restaurant
chef and owner, a true ambassador of
authentic French gastronomy.
These sessions were crossed with live
pasta and oyster-chucking competitions
involving locally based chefs, who
showcased impressive skills and intense
competitiveness for a cheerful crowd.
The distributor also presented a full
cast of highly praised regional beverage
professionals and consultants, who led
insightful talks and demonstrations on the
The leading distributor drew an
impressive turnout and welcomed over
1,500 customers through the doors of the
iconic locations hosting the events, from
JW Marriott Marquis Dubai, to Jumeirah
at Etihad Towers, Abu Dhabi, Grand
Millennium Muscat and Alwadi Hotel
MGallery, Doha.
All four events brought together
regionally based foodservice industry
professionals and global suppliers to
explore the latest food trends and gather
a passionate community of food lovers.
This culinary journey included inspiring
live demonstrations conducted by
international celebrity chefs, live cooking
stations featuring different types of
cuisines and styles, industry talks, cooking
competitions, and networking among key
industry players.
This year, Chef Middle East unveiled
a brand new and lively attraction: their
innovative Chef’s Theatre, which featured
an exciting line-up of culinary experts such
as guest star Spanish Chef Martin Lippo,
who heads the famous NitroSchool in
Barcelona and is known for his experimental
cooking, Chef Guillermo Corral, an expert
in modern gastronomy who demonstrated
how to best play with textures and
For the fourth consecutive year, Chef Middle East has successfully launched and closed its annual
Taste of Autumn events during the month of October 2019 across all four markets in which it operates
throughout the GCC region
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Event review
November 2019
latest and emerging beverage trends seen
in the market.
“The evolution of the Taste of Autumn
events over the last four years has been a
reflection of the development of the Chef
Middle East team and our business,” says
Steve Pyle, CEO at Chef Middle East.
“The events have become true
showcases for greater technical capability,
a deeper passion for products and
increasingly stronger relationships with
customers old and new. We’re better at
bonding with the kitchen community
and our supply partners stand shoulder
to shoulder with us as we aim to inspire
culinary craftsmanship.”
The Taste of Autumn 2019 events
presented great opportunities for Chef
Middle East to raise their profile in the
regional culinary scene and present their
one-stop solutions for quality food and
beverage requirements for all foodservice
operators in the region.
It was also an opportunity to introduce
new products such as speciality cheese
boxes and goose products from Upignac,
ideal for the upcoming festive season. The
distributor also launched a new brand
of French flour, Moulins Viron, and tart
shells from Le Bichon.
About Chef
Middle East
Chef Middle East is a leading importer
and distributor of the finest quality
foods to the hotel, dining and cater-
ing industries in the Middle East. As
a leading speciality broadliner, Chef
Middle East offers its discerning clients
an exceptional blend of premium quality
ingredients through its state-of-the art
logistics network.
The business has multi-temperature
storage facilities in both Dubai and Abu
Dhabi and a fleet of over 50 tempera-
ture-controlled distribution vehicles. Chef
Middle East has established a Culinary
Innovation Centre at its Dubai headquar-
ters, managed by a dedicated world-
class, award-winning chef.
The company lists over 4,000 of
the world’s leading food and beverage
products from many European and
Asian countries. Its 350-strong dedi-
cated employees across the GCC region
work closely with vendors, partners and
customers to provide the best-in-class
import, warehousing and distribution
solutions across various product cat-
egories. Chef Middle East services more
than 1,000 customers from its head-
quarters in the UAE and its key branches
in Qatar and Oman.
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Event review: Gulfood manufacturing
November 2019
environment, are turning the tables.
Those same consumers still want
quality product at the right price. This
has resulted in interesting times for the
industry in which those who listen and
those who respond positively will stay
ahead of the curve.
Central to the consumer-focused food
innovation revolution are ingredients,
As industries across the globe go through
stages of evolution, the food industry is in
the midst of a transformation with food
producers racing to reinvent ingredients
and processes in response to spiralling
consumer demand for healthier, ‘clean’
and ethical food which still tastes, smells
and looks good.
Gaining and maintaining market share
in an industry where the consumer
is in the driving seat more than ever
before is pushing sector innovation
into over-drive. Where once innovation
was in the hands of the industry and
marketing experts, ultra-discerning
consumers, insistent on knowing where
their food comes from, what’s in it, as
well as its impact on their health and the
Major global flavours and ingredients influencers set the tone for ‘food production reinvented’, which
took centre stage at Gulfood Manufacturing 2019
The Future of Food
Has Arrived in Dubai
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Event review: Gulfood manufacturing
November 2019
Agrana, Austria Juice, AAK, Friesland
Campina, Great Giant Pineapple, Van Hees
and Aromatech.
“We were very excited to feature
our plant-based innovations with meat
alternatives for burgers, nuggets and
sausages and with dairy alternatives such
as oat, almond, cashew, and soy milk,”
said Dhawan. “We also housed our own
Innovation Lab at the show where we
featured innovative products and trends
on the global food scene with the intent of
developing these products for the region
and customising their taste profiles to the
local market preferences.”
Consumers more educated than
ever before
The race to meet rising consumer
demand in the direction of health and
sustainability is, according to Dhawan, a
by-product of social media and the digital
age, which is putting brand loyalty in
the shade: “The health-consciousness
trend has very much entered this region
as it has steadily swept the rest of the
world. Consumers in our region now
read labels very closely in order to make
informed food choices. Social media usage
disrupts brand loyalty to a great extent
while facilitating a shift towards more
transparent, healthier and environmentally
conscious products.”
with alternatives to sugar, sodium, animal
proteins and certain fats now mainstream
and subject to increasing regulation. Plant
and even insect-based ingredients are now
being tipped as tomorrow’s heroes.
All eyes on alternatives
One of the biggest names in the regional
business, Dubai’s Food Specialities
Limited (FSL), has joined the revolution.
A key ingredients supplier to F&B
manufacturers in the Middle East and
North Africa and an established supplier
of agro and dairy commodities, FSL is
now dipping its toes into meat, dairy and
sugar substitutes in addition to healthier
fat solutions.
“We’re now venturing into the plant-
based ingredients sector to create meat
and dairy analogues, in addition to
sugar replacers and trans-free fats to
build a healthier and more sustainable
food and beverage ecosystem in the
region,” explained Dhruv Dhawan, FSL’s
head of marketing.
FSL’s new era was in focus at the
Ingredients sector of this month’s Gulfood
Manufacturing show in Dubai, the largest
F&B processing and packaging show for
the Middle East, Asia and Africa (MEAA),
which brought together more than 1,600
local, regional and international exhibitors
from the global food supply chain under
the ‘food production reinvented’ banner.
FSL shared its stand at the October
29-31 mega event with 15 ingredients
manufacturing partners from around the
world offering new solutions for juice and
beverages, bakery and confectionery, meat,
culinary and snacks, flavours and dairy
ingredients. Some of FSL’s participating
long-term partners included DuPont,
About Dubai World
Trade Centre (DWTC)
DWTC brings more than 35 years’
experience delivering world-class events
in the Middle East and provides local,
regional and international exhibitors
with unmatched expertise and in-depth
market knowledge. Their team organises
more than 20 of the largest and most
successful international and regional
shows in Middle East, providing an ideal
platform for business development in the
region.
DWTC works with leading trade bod-
ies and industry associations to ensure
that all exhibitions deliver full value and
are built upon the real needs of their
specific sector.
www.dwtc.com
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To appeal to the discerning consumer,
FSL’s marketing, technical and sales team
are actively developing and promoting
solutions with healthier ingredients such
as trans-free fats, sugar replacers, oat
beta-glucan, fibres, probiotics, plant-based
proteins and natural colours and flavours.
“We’re passionately working with
our current and potential customers
to develop healthier food and beverage
products with excellent taste profiles
because taste will always reign
supreme in this industry and we
believe that consumers shouldn’t have
to make a choice between enjoying
their food and living a healthy life,”
explained Dhawan.
Leading the future food fight
Meanwhile, global industry leader IFF
is out to champion the revolution with
offerings it says “extend beyond simply
inspiring the senses, into health, wellness,
and experiences so we can focus on
impact, outcomes, and doing more good
in real, tangible ways.” This approach, the
firm says, will keep it and its customers,
ahead of the revolutionary curve.
“We believe that the world doesn’t need
another flavour and fragrance company: it
needs a partner that’s willing to fight for
more. Our booth at Gulfood Manufacturing
2019 showcased this shift, sharing everything
from samples of our latest taste technologies
to advanced insights from our IFF Futures
research,” explained Mamdouh Seoudy,
business development manager at IFF.
Staying at the forefront of the revolution
means staying more informed than ever,
which is why new trends, challenges and
solutions were explored, debated and
explained at Gulfood Manufacturing’s
probing FoodTech Summit and Ingredients
Lab. This is where show-goers and delegates
got a real taste of the future of food –
consumers may have to wait a while longer.
Food industry professionals got the
opportunity to maximise their attendance
at Gulfood Manufacturing 2019 as it ran
alongside co-located events including Private
Label and Licensing Middle East Exhibition,
the MENA region’s exclusive exhibition
for food and non-food FMCG product mix
expansion and brand placement, yummex
ME, the MENA region’s leading event for
the sweets and snacks industry, and SEAFEX
Middle East, the only professional seafood
event for the Middle East, Africa and Asia.
Event review: Gulfood manufacturing
November 2019
About Gulfood
Manufacturing
Launched in 2014, Gulfood Manu-
facturing is a sector-specific trade
exhibition and crucial meeting place
for ingredients, processing, packag-
ing and food logistics providers from
all corners of the globe who service
the rapidly growing food and bever-
age production industries across
the Middle East, Europe, Africa, Far
East and Sub-Continent.
The event provides food manu-
facturers with direct access to the
latest innovative ingredients, equip-
ment and business improvement
tools that enable more efficient pro-
duction and distribution. Gulfood
Manufacturing has five focused
sectors: Ingredients, Processing,
Packaging, Automation and Con-
trols, and Supply Chain Solutions.
www.gulfoodmanufacturing.com
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Event review: Gulfood manufacturing
November 2019
In Focus: Flavour and Ingredients
and Mediterranean herbs and tapenade
canapés to get a taste of the new flavour.
“Our innovations on display at
Firmenich Flavor Town were designed to
fit unique needs of customers without
being cost prohibitive, including full
technical capabilities. We have a focus
on sugar and salt reduction, plant-
based proteins and innovative flavour
technologies that turn challenges into
amazing innovation opportunities.”
“There are so many new ways to
address up and coming consumer needs,”
says Larsen. “We’re using spices to create
complex flavour profiles in food that
take the place of salt, floral and herbal
botanicals to amplify flavour in beverages,
and locally cultivated, simple, authentic
ingredients to bring out the best in what
we eat and drink – it’s a really exciting
time in the flavour and ingredients
industry.”
Firmenich, the world’s largest privately-
owned company in the flavour and
fragrance business, launched its Gulfood
Flavor 2020, Mediterranean, designed to
cater to the tastes of consumers in India,
the Middle East and Africa region at
Gulfood Manufacturing 2019, which took
place at Dubai World Trade Centre.
The special Mediterranean flavour
profiles have been created by following
in-depth research of consumers in the IMA
region, with 67% of respondents selecting
the Mediterranean as their number one
place to visit. The study also highlights
Mediterranean cuisine is a favourite in the
region, with French, Italian and Turkish
being the most preferred.
“Providing a one-of-a-kind taste
experience and listening to consumers
is in the Firmenich DNA. What we see
with our Gulfood Flavor 2020 is the value
of focused research and the capabilities
of those insights to support our regional
customers co-identify future trends
with us and create commercially viable
products that are consistently consumer
favourites,” says Thoger Larsen, Firmenich
VP Flavor, India, Middle East and Africa.
“It’s an honour to have had this
opportunity, our first participation at
Gulfood Manufacturing, to showcase
our proprietary flavour technologies and
ingredients. Our stand has attracted a lot
of attention, where we’re we were offering
a sensory experience like no other,” adds
Larsen.
Firmenich has developed exclusive
flavour profiles into core products
including Mediterranean Dream Cookies,
Mediterranean Sunrise Green Tea and
Mediterranean Coffee & Medley Coffee.
Visitors to Firmenich Flavor Town at
Gulfood Manufacturing were treated to
a Mediterranean Breeze welcome drink
Firmenich unveils exclusive flavor
for India, Middle East and Africa at
Gulfood Manufacturing 2019
Gulfood Flavor 2020, Mediterranean, will take consumers on an unsurpassed sensory experience and
cater to diverse tastes
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Event review: Gulfood manufacturing
November 2019
Interview
Can you please tell us more about this
year’s Gulfood Manufacturing exhibition,
and the key differences between
Gulfood and Gulfood Manufacturing?
Gulfood Manufacturing presents a
different side to the F&B industry: this
is where the industrial side of food and
beverage production is showcased, so
here you have the machinery, equipment
and ingredients, that all go into a food
processing plant.
Visitors here are the food manufacturers
themselves, who are looking to do
things faster, more sustainably and more
profitably – that’s the real difference
between the two events.
Gulfood, which will take place in
February for its 25th edition, is for
finished food. Gulfood Manufacturing
has grown out of it, but is now of some
significant scale in its own right, with
some 19 exhibition halls covering over
80,000 square metres of surface area and
almost 1,600 exhibiting companies from
over 40 countries.
Many machinery and equipment
manufacturers come here to showcase
their products because they see food
production in the Middle East and wider
MENA region as a massive growth market
for them. So, it’s a really important export
opportunity, and it’s really part of our
economic diversification and food security
plans in region.
At exhibitions of such scale, how do you
achieve synergy and what challenges
have you faced?
Dubai is just a fabulous place to host
exhibitions as it connects East, West,
North and South, and the infrastructure
here is amazing. With Expo 2020 coming
up next year, our hospitality industry and
hotels are booming, it’s a wonderful place
to stay. Middle Eastern hospitality is very
famous, so I think people enjoy coming
here for a leisure destination.
The most important aspect for
exhibiting companies is the business
Mark Napier
Group Director – Portfolio Management, Exhibitions,
Dubai World Trade Centre
that they do, as the business that they
transact on the floor of the exhibition is
what makes them come back year after
year, meeting customers from all over the
world.
We’re expecting over 35,000 visitors
from over 120 countries to join us at
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Event review: Gulfood manufacturing
November 2019
as we are of the event, I think the lasting
legacy is of how many new investors and
how many new people will be brought into
the region to see how a fabulous place this
is to be, what a fabulous place it is to set
up a business in: this market is fantastic,
conducive and somewhere that I want to
expand my operation to.
I think that will be the lasting legacy
of Expo 2020, but I’m certainly going to
enjoy the six months to the fair and I’m
sure many of our exhibitors and visitors
who come and join our events will extend
their visits so that they can take in the
fabulous pavilions that are there at the
world’s biggest fair.
Anything else you’d like to add?
You’ll see some of the new things happening
around the event this year such as our new
Private Label and Licensing Middle East,
a fair which has a good connection with
Gulfood Manufacturing in that it covers
third party and contract manufacturing, and
a good connection to other events we have
such as yummex Middle East, which covers
the sweets and snacks market.
This is where companies can come in
and look at either licensing or third party
production so that they can expand to
meet consumer demand. We have over
120 exhibitors from 40 countries that are
joining this inaugural edition. I can’t tell
you what the visitor attendance is as we’re
on the opening morning of the show, but
it’s absolutely packed in the walkways.
There’s a very strong hosted buyer
programme; there’s a meeting programme
that has over 840 scheduled appointments
taking place over the next two days
between buyers and the exhibitors.
Moreover, we have a strong
conference programme where the COO
of Carrefour is explaining how they’re
addressing the private label market,
so I suspect that anybody that’s taking
a look at that is certainly going to
see how one of the biggest and most
important retailers is forming its
business and partner strategy in order
to be able to address this enormous
new market segment.
the fairgrounds this year. They’re all
investing significant sums into improving
manufacturing plants, and their food and
beverage processing facilities.
Our exhibitors make great business,
and Dubai is an easy and enjoyable
place to transact.
What are some key aspects of this year’s
edition and what would you say are the
focus areas being introduced?
From tomorrow, we have FoodTech
Summit, where global experts will be
talking about major issues and trends
that are shaping the F&B manufacturing
landscape: clearly sustainability, artificial
intelligence, technology and automation,
which are all big themes.
You’ll see many of the packaging
companies that are joining us here today
placing great focus on what they’re
doing to help F&B producers react to
consumer demands for more sustainable,
environmentally friendly and lower
carbon footprint products by showcasing
machines, ingredients and technologies to
help manufacturers do just that.
What are some new features that you
would like to highlight?
We have about 200 companies who are
new to the Middle East, and we do have
every major ingredients and machinery
manufacturer of note participating on the
floor of the exhibition.
What you’ll see is new are the latest
launches, innovations and the way that
they have reshaped and recast their
solutions in order to help manufacturers
address the problems that they have.
As the show has grown in scale and
reputation, it has moved from being
possibly the region’s biggest industrial
fair to now being recognised on a global
stage; it’s such an attractive event that
we have food and beverage producers
travelling to the fair from as far afield as
South America and China.
It really has become a global event
and if you have a look at how busy
the fairgrounds are, it really is packed
indeed. I’m sure we’ll see a huge
increase in attendance by the third day
when we close, too.
Why would you tell visitors from all over
the world to come to Dubai and attend
these exhibitions here?
Everybody who’s in the business of selling
machinery and equipment knows that
these are large and significant capital
expenses; exhibitors themselves will
know that this is a fair that produces
outstanding returns on marketing spend
and there’s a very simple dynamic there.
What’s different about this show is that
you have buyers coming here with real
budgets, real business needs and an
intent to invest in the short, medium
and long term.
If one considers that the global population
will grow by two billion over the next 30
years, and one billion of that growth is
going to be just in Africa, we’ll see that
there are a lot more mouths to feed. We
need to manufacture and produce more,
but we also need to be more efficient
about how we produce, and produce in a
more sustainable way.
These are all trends underpinned by
strong market dynamics: large population
growth, a part of the world that’s
looking to diversify its economy, and is
very concerned about food security and
production, and they have significant
budgets to invest in reshaping that
economic environment.
What’s your outlook in anticipation of
the Expo 2020?
That really is the fair of all fairs, isn’t it?
Expo 2020, from how I’ve seen this event
shaping up, is something that all of us
who live in the region are going to be
exceptionally proud of.
I think everybody is getting very excited
about the enormous footfall that’s going
to be generated by the Expo 2020, but also
the amount of future investment that it’s
going to draw into the region.
As wonderful as it is to have so many
new hotels built, to be attracting over 25
million visitors to Expo 2020, as proud
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Event review: Gulfood manufacturing
November 2019
In Focus: Packaging (Hosted Buyer Lounge Sponsor)
opportunities. Consumer demand is
constantly changing and there’s a need
to constantly innovate to stay ahead –
particularly with new products. Tetra Pak
has seen steady business growth year on
year, both regionally and globally.
We’ve enjoyed over 65 years of
prosperous development in the region
and remain committed to the same path.
We’ve invested over Euro 80 million in the
region on converting factories in recent
years to meet current and future customer
demands.
In the pipeline
We’ve recently revealed the “Tetra Pak
Index”, our annual report based on
research we conducted in eight countries
from all over the world. The findings
revealed that top consumer concerns were
environment and health.
Our plan is to continue to innovate and
engage our customers in a mutual journey
towards providing consumers with food
and beverage solutions which are good for
their health and that have minimal or zero
impact on the environment.
We also recently launched Planet
Positive campaign, which urges industry
stakeholders to move to a low-carbon
circular economy. This movement
represents a new way of thinking inspiring
suppliers, customers and other businesses
to come together to address the pressing
global environmental issues of climate
and waste, taking a broader view of
sustainability, going beyond recycling and
reuse to include the carbon impact of raw
materials and manufacturing.
We’ve revealed solutions such as Tetra
Stelo™ Aseptic, a recyclable and FSC™
certified packaging solution that meets the
needs of the environmentally conscious
consumer at GFM.
About the company
Tetra Pak is the world's leading food
processing and packaging solutions
company. Working closely with our
customers and suppliers, we provide safe,
innovative and environmentally sound
products that meet the needs of hundreds
of millions of people in more than 170
countries around the world.
With more than 24,000 employees
based in over 80 countries, we believe
in responsible industry leadership and
a sustainable approach to business. Our
motto, “PROTECTS WHAT’S GOOD",
reflects our vision to make food safe
and available, everywhere. Our product
portfolio offers scalable end-to-end
solutions for different needs.
Founded on the idea that a package
should save more than it costs,
sustainability has always been core to
how Tetra Pak operates as a business.
Recognising the importance of addressing
the full impact of the business, Tetra
Pak is committed decarbonising energy,
improving energy efficiency, reducing food
waste and minimising impact on resources.
Gulfood Manufacturing
Gulfood Manufacturing is the region’s
most important food and beverages
processing and manufacturing show.
It’s an ideal platform which allows us to
exchange knowledge and expertise with
industry peers, engage our customers
in enhancing the F&B industry for
the benefit of the environment and
consumers, and showcase our latest
innovations in front of thousands of
customers and potential ones.
Business opportunities
Both the Middle East and the UAE offer
continued growth potential and business
Tetra Pak
Khaled Ismail, VP Communications EMEA, Tetra Pak
Page 41
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Opinion
November 2019
A monthly column by Martin Kubler, CEO, chief cook and bottle washer of sps:affinity –
Strategic Partnership Solutions
Meaner Times =
Leaner Times?
One of my all-time favourite Dubai
business stories is about the time, a few
years back, when I went to pick up a
cheque at a very big company. We’re not
talking “one office and 50 employees here”,
but a massive, multi-storey headquarters
in one of the permanently traffic-jammed
neighbourhoods of our city.
Having finally found parking and
standing outside the gleaming office
building, I thought: that’s surely a
successful company that uses the latest
technology and management strategies to
stay ahead of the game. Feeling positively
energised by the outside appearance of the
building, I went inside, found the right
floor (each floor was dedicated to one of
the company’s business units) and, at last,
the accounts office.
The secretary pointed me to the right
desk, one of about 20 in the large, open-
plan office, and a very friendly accountant
asked me for my company’s name. “Here
we go”, I thought, expecting him to open a
state-of-the-art finance application on his
desktop, and proceed from there.
Alas, after I had spelled the company
name for him, he opened a gigantic Excel
spreadsheet, clicked “Search”, typed the
company name into the search box, and
then made an entry against the appropriate
cells. Once this was done, he looked around
his desk, which was covered in perilously
high paper piles, zoomed in on a particular
pile, split it in half (roughly) and handed
me a paper with my cheque attached.
Mission accomplished, I thought, but
before I could walk out the door and
bank the cheque, we had to have a little
discussion about the payment receipt. We
only issue receipts by email. He wanted
a printed, stamped and signed receipt.
Worlds clashed.
We’re still hearing a lot about how
companies have to become leaner and save
costs to remain relevant and successful.
I haven’t been back to this office since
my visit back then, but I dare say that
the chaps there probably still use Excel,
navigate huge paper piles, and insist on
printed, stamped, and signed receipts.
What gives? Just the other day, a contact
of mine told me that his employer is
reducing salaries and benefits in order to
cut costs. The same employer also still
features an overly large back office, full of
people in charge of filing all these printed,
stamped, and signed receipts – and carrying
out similar mundane tasks.
I’m not a fan of robots taking over
everything, but, guess what, robots will
take over everything. At least everything
mundane. The times when we could
afford huge back office operations,
miles of printed paper and files, armies
of rubber stamps, and countless neatly
dressed tea boys are well and truly over.
Go lean or perish.
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November 2019
Opinion
Anil Goel, global chief technology and product officer at OYO Hotels & Homes, tells us more
about how hospitality can benefit from a more streamlined approach
Leveraging the
Power of Technology
OYO is committed to enabling the
hospitality industry through continued
investments in technology products,
processes and people. In the UAE, the
hotel chain is present across five Emirates,
with over 1,800 rooms across 105 hotels
and homes.
Globally, the brand currently has a
portfolio of over one million rooms under
management. Since inception, technology
has been deeply embedded in OYO’s DNA
and facilitates standardisation of services,
amenities and in-room experience, thereby
helping maintain service standards in the
UAE and also globally.
The company has developed a robust
in-house stack of proprietary technology
powering 20 plus applications, including
an industry-first operating system, to offer
a consistent, standardised experience to
its guests and partners.
As a result, OYO Hotels & Homes has
grown to become South Asia’s largest,
China’s largest single hotel brand and
second-largest hotel group and the world’s
third largest and fastest-growing chain of
leased and franchised hotels, homes and
living spaces.
Currently, every hotel that’s a part
of the OYO chain is powered by OYO
OS, the next generation in hotel
management systems. This operating
system gives hotels cutting-edge
advantages with sophisticated features,
including express check in and check
out, in addition to online procurement
and inventory management.
The OS further offers apps for
housekeeping and audits, while
introducing solutions for multiple
hotel management aspects such as
expense management, staff training and
engagement, along with performance
reviews and incentives for hotel staff.
Technology is at the core of everything
and is a key growth driver for the
organisation. There’s a company-wide
belief in harnessing the power of
innovative technologies to build a world-
class experience for guests. Technology
powers every aspect of hotel management
– from procuring linen to checking in a
guest, or ordering food and beverages
during their stay.
OYO identifies itself as a company
of urban innovators who don’t want to
limit capabilities to existing technology.
The company’s Krypton app constitutes
a mobile audit, enabling ‘OYO Captains’
to audit properties and assure an
excellent guest experience. By identifying
underlying patterns in customer
behaviour, it helps anticipate and cater
to emerging guest needs, thus enhancing
engagement and driving repeat business
from guests, resulting in a higher yield for
asset owners.
Another key app that the company has
developed is a dedicated transformation
platform called Optimus, which helps
recruitment teams understand the
transformation requirements of a building,
while giving cost estimates, in addition to
assigning tasks and tracking the pace at
which the process is taking place. It also
enables overall visibility on the process to
all respective stakeholders including the
hotel owner and OYO teams.
For the property owners, CO-OYO, a
single touch point for owners, supports
them with their property and hotel-
related concerns and provides them with
visibility into business activities on a
day-to-day basis.
Backed by 400 plus microsystems and
1,000 full-stack engineers spread across
multiple locations, OYO today delivers a
consistent and standardised experience
to travellers. The company will continue
to build a technology ecosystem, an
embodiment of what OYO stands for.
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GM Interview
November 2019
Novotel Bur Dubai’s General Manager Bruno Fischer is making luxury more accessible than
ever, and he’s telling Hotel & Catering News Middle East all about it
Comfortably Luxurious
Have you always wanted to become
a GM? Please tell us more about your
journey.
Initially, I joined the hotel industry to
travel the world, work and serve people.
It wasn’t my plan and I didn’t think that
I would become a GM one day. However,
after constantly being promoted from
various roles, I saw potential within for
the future and that ultimately became my
career goal.
What would you say is the most
challenging aspect of managing a 4-star
property?
The Novotel Bur Dubai is perfectly located
in Dubai Healthcare City and the only
four star hotel among many 5- star hotels
in the vicinity. So, being the only 4- star
branded hotel gives us a great opportunity
to establish our brand name.
Novotel Bur Dubai was deemed a 5-star
by guests; how have you managed to
elevate the experience?
I’m very pleased to hear from our guests
through direct and online feedback that
they feel we provide 5-star experiences.
There are many wonderful hotels in
Dubai, what we do well, and this is
also perceived by our guests, are the
individualised experiences from our team
members to our guests.
You have one main F&B outlet; how
do you ensure a consistently varied
experience?
We have designed our menus to meet
the needs of our guests. Today’s health-
conscious guests want to have good
quality food at a reasonable price and
that’s what we deliver at Hang Out Café.
I’m very pleased to hear
from our guests through
direct and online feedback
that they feel we provide 5-star
experiences.
Page 45
It offers an extensive a la carte menu.
We also have a gourmet bar which
offers our guests quick grab-and-go
options. Also, as time for our guests is
precious, we like to offer fresh yet tasty
meals which can be prepared quickly. With
so many restaurants in Dubai to choose
from, we’ve decided to ensure that we
change our menus at least every three
months to keep our guests excited.
What’s the single best quality your
employees can possess?
A positive attitude. I can equip them
with a skill, but I can’t change a person’s
attitude.
What advice would you offer those
who aspire to become GMs in the hotel
industry someday?
Be open and willing to learn. Get yourself
a mentor in a senior role who can guide
you in the right direction. Always aim for
the best in everything you do.
What’s next for Novotel Bur Dubai?
In October, we’ll launch a new Hang Out
Café menu as well as the pool bar menu.
We’ve recently started a Happy Hour
period and are working on serving hubbly
bubbly by the pool too.
GM Interview
November 2019
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Deluxe Holiday Homes specialises in rentals for travellers who are looking to get a glimpse of the best
that Dubai has to offer, but how does Robert Musaazi, business development manager, ensure that
standards are sky high?
Welcome Home
Movers & Shakers
November 2019
What do you think of the Dubai market
and why have you decided to venture
into it?
Dubai remains one of the top travel
destinations in the world today. With
the vision to attract 20 million visitors
by 2020, DTCM passed a resolution
in April 2016 regulating holiday home
operations in Dubai. The regulation was
to address greater transparency, safety,
standardisation and competitiveness in the
holiday homes sector.
The move complements positive
growth trends in the city’s wider hotel
and hotel apartment segment, to cater to
diversifying traveller demographics and
needs. With over 16 years of real estate
experience with our parent company West
Gate real estate, we decided to venture
into the holiday homes business to
diversify our current portfolio offering for
our investors.
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Movers & Shakers
November 2019
What challenges have you faced so far?
The challenges along the road so far have
been many. As a company, we’ve worked
tooth and nail to ensure that we have
the leading technology and solutions
to overcome current challenges and
anticipate solutions for future ones.
With over 100 properties under our belt
at the moment, we’ve invested heavily in
both technology and human resources to
combat most of the challenges at hand.
With in-house revenue, reservations, sales,
housekeeping, business development and
engineering teams, we’ve managed to
maintain and grow our portfolio.
Guest satisfaction being our top priority
at moment, we launched DELUXE
EXPERIENCES, an initiative that serves
not only as a digital concierge to our
guests, but one that enhances their
experience of Dubai.
Not only do our properties come fully
luxuriously furnished, they also come
in hand with the best amenities, Wi-
Fi, Netflix, an in-room dining option, a
concierge to assist our clients book desired
tours, restaurant reservations, rent-a-car
as well as transfers .
What changes do you think the Expo
2020 will bring about in the market?
Expo 2020 is a very big event and Dubai
as a city has prepared well to welcome
over 24 million visitors to the event
over six months. With Dubai’s vision,
we’ve positioned ourselves as the
holiday company of choice. We continue
to develop and evolve to be in a great
position to host visitors coming for the
event and the many more years to come.
What’s in the pipeline for your company?
As a company, we continue to evolve and
grow. With our recent developments and
investments, we continue to work on the
latest technologies and initiatives to best
manage the available inventory, and grow it
not only in Dubai, but into other Emirates
and the region as well as across the world.
We’re very much committed to our
values and integrity, not only to our
clients, but to our investors as well. We
do look forward to welcoming everyone to
our homes.
Who are your main clients?
With over three years of experience
since our inception, tourists remain our
top main clientele. Corporate clients on
short-term contracts or those with plans
to settle on a long-term basis are another
segment that we continue to serve.
The GCC still leads our market share,
followed by Europe. There’s also a good
market share from Asia, CIS and Africa.
We look forward to consolidating our
current markets as well as developing new
relationships in new markets.
Robert Musaazi
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About the company
Bidfood UAE is a foodservice distributor
of food, beverage and non-food related
products to customers in a wide range of
sectors within the foodservice and catering
industries. These include hotels, restaurants,
cafés, QSRs, sub-distributors, wholesalers,
entertainment, as well as many independent
operators in the hospitality industry.
Some of our brands include S.Pellegrino,
Acqua Panna, Sweet Street, Lamb Weston,
Bridor and CSM, among others. At Bidfood
UAE, our mission is to deliver service
excellence, making life easier and helping
our customers grow. Therefore, everything
we do has our customers at heart, and is led
by research and insights.
Slogan/ethos and core values
Our slogan is “passionate about foodservice”
– and that’s embedded in all that we do, both
internally and externally. Together with our
sister companies in Bahrain, Oman, KSA,
and Jordan, we represent Bidfood Group in
the GCC with more than 35 brands, 320
talents, and 14 cultures, and serve over
7,000 accounts through more than 300,000
deliveries per year.
We wouldn’t have been able to achieve the
latter without the help and support of our
shareholders: our employees, community,
shareholders, suppliers and customers. It’s
sewn in the fabric of our company to deliver
service excellence to our clients, the right
quality and choice for their menus, and real
value through commercial and sustainable
partnerships.
The most successful projects/product
launches
The brands that make up Bidfood’s
portfolio are all worth praise and laud, but
S.Pellegrino has been with us since the
beginning of our journey. We signed the
brand in 2004 – 15 years ago – and ever
since, our partnership has become more
Event preview
November 2019
BNC Publishing and Hotel & Catering News Middle East’s The Big Food & Beverage Forum
and The Leaders in F&B Awards 2019, presented by du, will take place on Monday, November
18 at Sofitel Dubai The Palm
Meet the Sponsors
Jad Asaad, Beverage Marketing Manager
Bidfood
The Big Food & Beverage Forum 2019
The Leaders in Food & Beverage Awards 2019
and more fruitful, with our team around
the brand getting bigger and bigger.
What’s special about S.Pellegrino is
that it’s not just any water brand, it’s a
unique one that breeds exclusivity around
those who consume it. It creates a sense
of community around its taste, origin,
branding, usage and reputation.
With S.Pellegrino (and Acqua Panna),
we were able to create engagement with
culinary chefs in the region and around
the world through sponsorships and brand
activations, such as the S.Pellegrino Young
Chef Awards.
In the pipeline
More growth, more solid partnerships,
more research and development, better
service, bigger impact and an overall steady
progression to outdo ourselves and exceed
everybody’s expectations year after year…
Why sponsor this event?
The Leaders in Food & Beverage Awards
is one of the most recognised events in the
local culinary world that honours pivotal
players in the F&B arena – a much needed
recognition for both people and businesses
alike. With our sponsorship of the event via
our SPAP brand, we’re more than happy to
be able to take part of such a great initiative
that gives credit where it’s due.
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Event preview
November 2019
About the company
InSinkErator, a business unit of Emerson
(NYSE: EMR), is the world’s largest
manufacturer of garbage disposals and
instant hot waters dispensers for home
and commercial use. Yet, InSinkErator
is not only the largest manufacturer, we
invented them in 1927!
Ever since, InSinkErator has been
delivering practical, convenient,
environmentally friendly solutions which
are quiet, reliable and luxurious. It’s
also committed to reducing greenhouse
gas emissions and minimising the
transportation of food waste to landfills.
This mighty kitchen food waste
fighter turns the phrase “down the
drain” on its head and potentially offers
significant sustainability cred. Emerson’s
InSinkErator garbage disposals can
efficiently break down even the toughest
foods – corn cobs, orange and banana
peels – into tiny pieces. From here,
the food waste is sent via your home’s
wastewater plumbing to treatment
facilities equipped to handle the small
particles.
At capable treatment plants, that food
waste is even repurposed as energy.
The evolutionary technology comes in
different grinding capacities and compact
designs to ensure perfect and quiet
waste disposal across all applications.
Slogan/ethos and core values
Integrity, Safety and Quality,
Support Our People, Customer
Focus, Continuous Improvement,
Collaboration, and Innovation – are
fundamental to the way Emerson
conducts business and achieves success.
The most successful projects/product
launches
Our new solution: Tri-Cycle™ System,
diverts food waste from landfills and
reduces hauling costs with the next-
generation InSinkErator pulper. Tri-
Cycle™ reduces food waste volume by up
to 90% and mass by up to 75%* using
a 10 HP, uniquely designed grinder and
powerful dewatering centrifuge.
The compact, standalone design
processes 50 lbs. (23 kg) of food waste
per minute and can be placed nearly
Mohamed Karam, Senior Business Development Manager,
Middle East & Africa, Emerson Commercial & Residential
Solutions | InSinkErator
Emerson
anywhere, in or out of the kitchen.
The system requires only electrical and
plumbing hook-ups. Ideal for operators
participating in compost programmes
and customers with limited pre-hauling
storage.
Tri-Cycle features a digital user
interface panel that displays operational
prompts and system status throughout
its working cycle. The system includes
a built-in automatic cleaning cycle,
as well as a 95-second deep cleaning
cycle activated by the push of a button.
End-of-shift cleaning process takes
approximately 3.5 minutes.
In the pipeline
We continue to roll out educational
programmes with the objective of raising
awareness about the food service and
hospitality sectors and their impact on
sustainability and the environment.
Product development and innovation
are constantly a work in progress, and
as we continue to offer state-of-the-art
solutions, we continue to listen to our
customers and their needs.
Why have you chosen to sponsor these
events?
The Big Food & Beverage Forum 2019
is, without a doubt, one of the most
prestigious events in the region, and
the reason we chose to participate is
to recognise and encourage industry
leaders to keep innovating and excelling
in this ever-changing landscape.
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Event preview
November 2019
About the company
Gates Hospitality, a leading hospitality
development company, launched in
2010 with a diversified portfolio of
international brands, homegrown food
and beverage concepts, and operating
hospitality assets throughout the MENA
region as well as internationally now in
London.
At Gates Hospitality, we’re committed
to the development of world-class
hospitality, asset management, and food
and beverage products. Our combined
knowledge and passion are supported by
the exceptional local and international
hospitality and F&B experience of our
senior management team.
We’re currently developing a suite of
homegrown F&B concepts, in addition
to holding the franchise rights to several
strategically handpicked restaurant
brands. Our objective is to expand our
reach by conceptualising, developing
and operating unique fresh restaurant
concepts that fit local market needs and/
or acquiring other significant brands that
fit within our criteria.
Slogan/ethos and core values
The Brand Ethos or Pillars/Core Values
of Gates Hospitality are Belong | Enrich
| Engage | Innovate.
The most successful projects/product
launches
Ultra Brasserie, our homegrown brand,
has been hugely successful in Dubai
since its launch six years ago. Today, it
has grown into two iconic locations at
Business Square Downtown Dubai as
well as Marina Plaza in Dubai Marina.
Reform Social & Grill as well as brands
like Bistro Des Arts, folly by Nick &
Scott, Publique, and more recently the
Verve bar and brasserie are all launches
we’re extremely proud of. Our first
international venue, the Red Farm at the
famed Covent Garden, London, United
Kingdom, too.
In the pipeline
We have moved to the next stage of
consolidation of our brands in the
year ahead. We also look forward to
Naim Maadad, Chief Executive and Founder
Gates Hospitality
participating in as many avenues as
we can in the international Expo 2020,
hosted by Dubai for 173 days from
October 20, 2020 until April 10, 2021.
Why have you chosen to sponsor these
events?
Gates Hospitality always explores
to associate with events which align
with our brand ethos and beliefs. I
wish the event all success and would
like to reiterate that we’re proud to
be associated – looking forward to
partaking as sponsors.
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Event preview
November 2019
About the company
Glee Hospitality has successfully
launched over 50 plus F&B concepts,
unveiled 70 plus outlets across the
region, including the UAE, Bahrain,
Saudi Arabia, Egypt, Oman, and Kuwait
among others, and we proudly manage a
team of nearly 300 employees.
In 2019, we saw the addition of the
Cairo satellite office to our network
and in 2020, amid the cusp of closing
this decade of pride and achievements,
we’re honoured to have officially
extended Glee’s operations into The
Kingdom of Saudi Arabia with our new
official Saudi branch.
Slogan/ethos and core values
Launching a successful F&B concept is
going to test the limits of your passion,
endurance, focus and dedication. None
of these are possible without a strong
team to lay the foundation and begin the
journey to success. At Glee Hospitality
Solutions, our power comes from the
strength of our teams that possess all
these traits to create the backbone for
our clients and their success.
The most successful projects/product
launches
After launching restaurants for almost a
decade, we’ve been very fortunate over
the years to launch some very successful
restaurant concepts over the years. Some
of our earlier concepts that we’re extremely
proud of include Molten ME, Burger Hood
and Zattara. Plus, Nolus enjoyed relatively
great success in the market.
More recently, we’ve launched a slew
of successful concepts, which include
Parlour Café, Nourish, The Roost and
Kishmish. These projects were met
with praise and we’re extremely pleased
with their overall market reception. In
addition, we recently launched White &
Bear in Dubai, Decaf in Al Ain and Mint
& Coco in Muscat, Oman.
In the pipeline
We recently launched KOBEYA, a far
eastern and Japanese gluten-free kitchen
concept in Dar Al Wasl Dubai. KOBEYA
is about premier ingredients and the
Kobe beef is flown in directly from the
best Japanese suppliers. We’re launching
in November BLACK SPOON in Riyadh,
which serves casual American all-day
dining. In addition, we’re opening
Abdul Kader Saadi, Managing Director
Glee Hospitality
OLE in Riyadh, a U Walk development
serving specialty coffee and a variety of
dessert options.
Why have you chosen to sponsor these
events?
The leaders in F&B Awards 2019
continue the tradition of recognising
various players in the F&B industry
for their individual milestones and
accomplishments. From our end, it’s
a privilege to help sponsor such a
significant accolade to the F&B industry.
As an enterprise, we always want
to be at the forefront of the market
seeking to improve our ties with key
F&B/hospitality professionals and The
Leaders in F&B awards is the perfect
medium to facilitate this.
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Event preview
November 2019
About the company
Monviso Trading is a dynamic and growing
Dubai-based business, which aims to
bridge strategic commercial relationships
between global suppliers and Middle
Eastern markets through the import and
distribution of a unique array of food and
beverage products.
Equipped with warehousing space,
distribution facilities and a delivery
fleet, Monviso Trading supplies over
1000 products throughout the UAE to
leading supermarket chains, prestigious
establishments within the HoReCa sector,
local marketplaces and consumers’ homes.
Slogan/ethos and core values
Our commitment to quality stands
for our business philosophy and is
deeply rooted in our core principles.
Our ambition is to maximise the value
delivered to all our stakeholders through
continuous innovation in the way we
conduct our business.
The most successful projects/product
launches
When we decide to distribute a new
product, our main focus is on quality. Each
product is manufactured with the highest
standards. So far, the most successful
product launches for us were Coffee
Cream Italia and Hey Hah Snacks.
Coffee Cream, or Crema di Caffe as
Italians refer to it, is a delicious soft ice
cream that’s very popular across Italy,
especially during summer. It’s typically
served in a small glass, not much bigger
than an espresso cup.
Coffee Cream Italia is an exquisite
blend of espresso, milk, water and
sugar perfectly designed to give to
you a kick with unparalleled authentic
Italian flavour. The recipe has been
passed down from one generation to
another and continuously improved to
get the best consistency for the most
sophisticated of palates.
With HeyHah fruit and vegetable
chips, the entire family can benefit from
several options available: banana, mango,
pineapple, broccoli, okra and onions. Not
only will these healthy snacks add more
nutrition to your life, but the advantage
is that they are made of 100% pure
ingredients, no monosodium glutamate,
no artificial colours and flavours, and
no preservatives. Enjoy our worry-free
snacking experience.
Stefano Iorini, Managing Director, Monviso Trading
Monviso Trading
In the pipeline
I’ve been closely following global and
local sustainability initiatives as well
as our team’s ongoing enthusiasm in
being able to make a difference, and so,
I realised that for us as businesses, it’s
important to contribute to a better world.
Over the past months, supported
by our partners in sustainability at
ConcertoTIC, we’ve embarked on an
even more exciting journey and started to
create our company’s 360° sustainability
strategy, “DeeplyRootedValue”, with
Sustainable Development Goals (SDGs) at
its foundation.
I’m genuinely excited about the
direction we’re headed and very much
aware that this is just the beginning.
We have a long way to go in terms of
embedding sustainability across all our
functions and fully embrace the SDGs, but
we’re all committed to drive value for all
our stakeholders.
Why have you chosen to sponsor these
events?
Awards mean recognition of the efforts
an individual/organisation has made
through their activities. We’re proud
to be one of the sponsors of The Big
F&B Forum and The Leaders in F&B
Awards 2019, which are reputable
events in Dubai. Considering that
Hotel & Catering magazine is one of
the strongest publications in the field,
we’re confident that these events
constitute a great platform to interact
with leading F&B representatives in the
UAE and obtain insights on the current
culinary trends.
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Event preview
November 2019
About the company
Nestlé Middle East’s heritage in the
region goes back over 80 years to 1934
when the first import operation was set
up in Lebanon. Today, Nestlé Middle
East covers 13 countries, operates 18
factories and provides direct employment
to more than 13,000 employees who are
all committed to Nestlé’s purpose of
enhancing quality of life and contributing
to a healthier future.
The Nestlé portfolio in the region
currently exceeds 60 innovative product
brands in a wide range of categories: dairy
products and infant nutrition, bottled
water, chocolate and confectionery, coffee
creamers, breakfast cereals, culinary
products, health science, and pet care,
among others. Nestlé Nido, Nestlé NAN,
S-26, Progress, Maggi, Nescafé, Kit Kat,
Coffeemate, Nestlé Cerelac, Nestlé Fitness,
Nestlé Pure Life, Nespresso and Optifast
are just some of the brands available in the
Middle East.
Slogan/ethos and core values
Nestlé’s purpose is about enhancing quality
of life and contributing to a healthier future.
We’re guided by our values that are rooted
in respect. Creating shared value is the
fundamental way we do business and how
we bring our purpose to life.
We believe that for our company to
be successful in the long-term, we must
create value, not only for our shareholders,
but also for society and the environment
we live in. Nestlé identified three areas
where the company creates impact:
for Individuals and Families, for our
Communities and for the Planet.
The most successful projects/product
launches
Nestlé Professional is celebrating the launch
of Whole Beans Coffee Solution across
the region with more momentum than
expected. For the first time in 80 years,
with all our expertise in the coffee industry
and knowledge of harvesting coffee beans,
Nescafé is entering the whole roasted coffee
beans arena. The new Whole Bean Solution
brings you all the aroma and flavour of fresh
roasted beans with the simplicity and user
friendliness of coffee at the press of a button.
We aim to provide hotels and
restaurateurs an on-trend and sustainable
solution that lets them delight their
consumers in an operationally simple and
profitable way.
Nestlé Professional has also recently
launched a new range of sauces and
bouillons under the brand CHEF®
originating from Denmark. CHEF®
Roger Frei, Business Executive Officer, Nestlé Professional
Middle East and North Africa
Nestlé Professional
provides powdered stock solutions that are
versatile and superior in taste to inspire
and encourage innovation, allow distinctive
personalisation and help chefs achieve
professional fulfilment.
In the pipeline
In line with Nestlé’s Purpose of “Enhancing
Quality of Life and Contributing to a
Healthier Future”, Nestlé Professional
conducted the first ever ’Specialized
Nutritional Training’ programme designed
and specifically developed to educate and
enrich the knowledge of young chefs to
support them in offering more nutritious and
healthier dishes.
Moreover, how they as chefs can positively
impact the out-of-home environment and
help improve the health of individuals in the
Middle East region. The course not only allows
chefs to learn and refresh their nutritional
knowledge, but it’s also an accredited course
by two bodies, the Department of Health
(DOH) granting each certified chef 5.75
CME hours and Highfields University in UK
for its international accreditation. Sessions
will be scheduled every quarter, interested
participants can register through our website
www.nestleprofessionalme.com.
Why have you chosen to sponsor these
events?
Nestlé Professional is committed to building
strong relationships with our customers and
creating a partnership where we can help
their business succeed. The Leaders in F&B
Awards is great platform to connect and
network with our customers, and prospect
customers, allowing us to showcase our
portfolio and services.
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F&B Far and Near
November 2019
Here, Piero Giglio, general manager at Il Borro Tuscan Bistro Dubai and Jonay Gonzalez de Leon,
restaurant manager for David Myers restaurants at Renaissance Downtown Hotel, Dubai (which
include BASTA!), reveal the “saucy” secrets to Italian cuisine
La Dolce Vita
In what establishments have you
acquired your culinary expertise and
how did you get here?
Giglio: I was introduced to the art of
hospitality during my formative years,
much of which were spent in my family’s
restaurant. I’m from a little village in
Calabria, South of Italy. Here, a love of
food was ingrained into my soul, with the
act of creating and serving meals becoming
an integral part of my daily routine, as
natural as breathing or sleeping. This
immersive influence led me to study Hotel
Management in Italy. From there, my
appetite for knowledge and love of new
cultures led me to the UK and US.
Now, I have international experience
across London, Miami and Dubai, where I
spent the last 12 years. A total of 25 years
in the hospitality industry with a mix of
restaurants concepts marked my career, for
example Italian and fusion, within hotels
and independently run.
I think Il Borro restaurant perfectly
filled the gap in the UAE market. It’s
an authentic Italian concept, which was
missing from the Dubai dining scene.
Leon: My hospitality career began at a
Mexican restaurant when I was 17, where
I worked as a waiter while also learning
the art of mixology. In 2012, when I was
24, I moved to London, where I started
working at an award-winning fine dining
restaurant, the JW Marriott Grosvenor
House as an F&B associate, thus honing
my management skills and knowledge of
the operations side of the industry.
In 2017, I made the decision to move to
Dubai, bringing my expertise to BASTA! at
the Renaissance Hotel Downtown, Dubai
Dubai has a diverse culinary landscape.
In your opinion, what makes a venue
unique?
Giglio: This market is overly saturated
with average execution and finesse
of concept creation. It’s not enough
nowadays to order off a menu, I think
the operators need that extra mile to be
differentiated. That’s why I’ve dedicated
lot of my time to creating a differentiator
in any of the concepts that we develop
within our hospitality company, named
Orange Hospitality.
I look at brands for their true context
and difference. Il Borro, for example,
produces its own organic grapes, olive oil
and vegetables in Tuscany. It’s not just
an Italian restaurant named after a chef
or designer. It’s a place that really exists
and has over 1,000 years of history deeply
rooted in Tuscany.
That’s hard to be copied or replicated,
and that’s why Il Borro was an instant
success in the city. Customers felt the
quality of the ingredients through organic
sourcing, the exclusivity of the products,
and the high level of service and customer
care delivered. This is the winning formula
of Il Borro.
Leon: BASTA! exemplifies Italian casual
dining, offering traditional dishes with a
modern flair. It’s a friendly and inviting
venue and is accessible to everyone. It
offers quality food in a non-pretentious
environment that’s perfect for friends and
families alike. Many of our customers are
patrons, which is often hard to achieve
in a city such as Dubai where diners are
often offer and price-led.
If you were a guest at a restaurant,
what do you think would be the most
important aspect to you?
Giglio: I always bring my passion for
details. I think a great restaurant has
Il Borro Tuscan Bistro Dubai
Piero Giglio
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F&B Far and Near
November 2019
to be an instantly recognisable concept
for a guest, anywhere in the world. The
restaurant has to showcase a strong
brand identity, its own approach and has
to consistently deliver high quality food,
ambiance and service. These are the most
important aspects that matter most to me
as a guest at a restaurant. I would look at
them.
Leon: Quality and taste can’t be
overlooked and they will always be the
first thing people speak about when
discussing their experience at a restaurant.
Presentation is also of paramount
importance, followed by quality of service
from service and front-of-house staff.
Tell us about a time when you went
above and beyond guest expectations.
Giglio: Every day for me means going
beyond guest expectations and the extra
mile. Working in the hospitality industry
means automatically exceeding customer
expectations on a daily basis. This job is
based on relationships, and is all about
developing solid ones with guests, feeding
these over time and consolidating them.
During my 12 years of experience in
Dubai, I’ve been retaining customers in
my restaurants. It’s a daily task that I do
and that’s why our clientele in Il Borro is
mainly made up of repeat customers.
Being a successful restaurant means
exceeding customer expectations every
day. It’s not one-time job, but a daily
commitment.
Leon: I endeavour to go above and beyond
for each guest, irrespective of spend or
whether they’re a new or repeat customer.
As one such example, we had a couple
celebrating an anniversary, for which we
prepared a table decorated with flowers,
which they weren’t expecting. We also
greeted them with two complimentary
glasses of bubbly. This gesture created
such goodwill that the couple became
regular customers and still often frequent
the restaurant together and with other
friends.
How do you manage and mentor staff?
Giglio: My vision is to create a strong team
culture in our hospitality company where
the focus is always on being innovative, as
well as constantly learning and developing.
I’m a concrete part of staff. I like being
very connected to my team by building a
relationship with each one of them. I need
to be connected enough to motivate them.
This is the path that allows you to grow
within my team.
Leon: From my perspective, staff
satisfaction in hospitality is one of the
main aspects to be considered when
managing a restaurant. A wise man once
said: “Take care of your staff, so they will
take care of your guests.”
With that in mind, we take a
holistic approach to staff development;
undertaking daily training, while also
creating personal and career development
plans to instil a sense of self-importance in
each employee. They’re then empowered
to take the next step of their career with
us and this satisfaction translates into
improved customer service.
What are you cooking up for the rest of
this year and the upcoming one?
Giglia: Orange Hospitality, which is our
company, has a few new projects in the
pipeline for next year. One is a new dining
concept that will open in Dubai, while
another will be based in London, Mayfair
district.
Leon: We’re excited to announce the
promotion of Silvana, who brings with her
a wealth of experience and knowledge of
Italian cuisine. Silvana has been with us
from the very beginning and was recently
promoted to sous chef at BASTA!
We’re also in the process of developing
a new offer for Saturdays, primarily
targeted towards families as well as adding
new seasonal dishes and ingredients to
our menu.
Jonay Gonzalez de Leon
BASTA!
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What's cooking?
November 2019
Executive Head Chef, SocietyDXB Café & Lounge Jarek Wysmyk knows his way around the kitchen,
but what makes his dishes wow-worthy at the oh-so-chic venue?
Society Eats
Tell us a bit more about your
background.
I started cooking when I was 15, as an
apprentice at one of the local restaurants
in my home city in Poland. Food was very
simple back then. You would spend your
days preparing hors d’oeuvres or covering
meat platters with aspic, and decorating
with funky carved vegetables, something
that you can still find in most of the
cookbooks from the 80s.
Working in the kitchen was always
where I could find myself, but I was
getting bored very quickly. By the time
I finished college, I already had three
different chef jobs on my account. A few
years later, I decided to move abroad and
look for more challenges. During the last
10 years, I worked in multiple restaurants
in Ireland and managed to graduate
from the Technological University in
Dublin. Eventually, I worked my way up
to successfully run one of the busiest
restaurants in the city, Rustic Stone, with
Chef Dylan McGrath.
Currently, I live in Dubai with a total
of three locally-based pre-openings,
Common Grounds MOE, Brunswick
Sheraton under Bull & Roo Hospitality
Group, and now Society DXB as executive
head chef with my amazing and talented
team from MAD Investments.
What was your first big breakthrough?
I think it was probably couple of years
ago when I took a job at Rustic Stone by
Dylan McGrath in Dublin. It was quite
challenging to get the high position
there, so I started as a chef de partie. The
environment was very harsh and strict
with long rush hours. I almost walked out
during my first week; it was so hard that
I couldn’t keep up with their tempo. I felt
that it was a small step back for me, but
in reality, that was when my career finally
started to progress.
I discovered my passion for cooking
again, learned many new techniques and
what being a chef is really about. It got to
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What's cooking?
November 2019
Jarek Wysmyk
the point where I really wanted to know
everything about every section and learn
all the recipes, do it as best as I could. I
became very obsessive and organised; it
was very addictive. I believe things happen
for reason, and hard work always pays off.
Two years later, I became their head chef.
What’s your cooking style?
Comfortable, simple and vibrant food
would be the answer. I’m a big nomad,
and I do travel a lot, so my focus has
a very wide and multicultural radius;
I like every culture and cuisine on this
planet, and being open to them is giving
me an interesting range of inspiration
and possibilities. On the other hand, I’m
French cuisine-trained and I do follow
their culinary ethics in everything I cook.
How would you describe your
management method in the kitchen?
I like giving my chefs a little bit of space
and a comfortable environment. I don’t
micro manage them as long as they’re
doing their job properly. I did a lot of high-
pressure environment jobs in the past,
and I know how hard it can get, especially
when you are new to the industry.
These days, I’m taking a different
approach and focusing on the recruitment
part. I always want to make sure that my
chefs think the same way as I do, and that
they can grow with me. At the end of the
day, if they fail to do their job, it means
that I recruited the wrong person.
What’s the hottest dish on your menu
right now and why?
For breakfast, definitely croissant eggs
benedict, it’s our staple. Sometimes people
fly in from abroad to taste it, and we can
sell up to 150 portions a day. It’s crazy.
What type of diner do you mostly cater
to and what was the strangest request
you’ve ever received?
It’s very hard to say, a lot of mixed
cultures coming through our doors on
a daily basis. They all have different
needs and requirements, and we’re
trying our best to accommodate them
all, that’s why we create a menu that’s
simple and flexible.
But, of course, for some of them this
isn’t enough, and their special request
can become our nightmare. The funniest
case is probably the one with “poached
egg whites”, without yolk, and so we did
it. However, that was only a one-time
request, and the customer was really
polite. Normally, I would refuse.
What are some of the biggest
misconceptions about chefs out there?
Don’t trust a skinny chef.
What can we expect from SocietyDXB
Café & Lounge in the coming year?
There’s a lot happening by the end of
this year; we’re revamping our existing
lunch offerings, adding couple of new
breakfast items which will be more
health-focused, as well as plenty of
new pastries and desserts. We like to
keep our clientele entertained, so it’s
definitely something interesting.
I think it’s important to mention that
the whole team behind SocietyDXB is
currently working on two very unique
concepts, also in Dubai. One of them is set
to open this December, and will reflect the
eclectic/Mediterranean dining experience
in a modern setting.
The second project is scheduled
to open in January next year, and it’s
more “masculine”, as opposed to what
SocietyDXB currently is. I can’t really
share the details just yet, but it will be
located in a very convenient location, and
of course with plenty of parking as always.
So stay tuned.
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Event review
November 2019
An exclusive Women in Pastry Afternoon tea saw six leading pastry chefs develop their own unique
creations using the finest dairy cream and an assortment of local ingredients
All-Female Cast of Pastry Chefs
from the UAE, Saudi Arabia and
France Whips Up a Storm in Dubai
The event, which was organised by CNIEL,
the French Dairy Board and the European
Union, was hosted at Le Méridien Mina
Seyahi Beach Resort & Marina, and
showcased pastries by some of UAE, KSA
and France’s leading women of the pastry
world. The afternoon tea took place on
October 23 and guests were offered the
chance to meet the chefs and taste their
exclusive recipes celebrating cream.
The quintessential array of treats
included an “authentically Emirati”
entremets with cardamom and cinnamon
whipped cream by Hind Al Mulla, founder
and director of Home Bakery, a chocolate
and orange entremet with pistachio
whipped ganache by the QE2’s Head Pastry
Chef Ida Martin, and a walnut and dark
chocolate pavlova, honey and rose-infused
whipped cream by Aaliya Randeree, head
chef and founder of Butterworks Bakery.
Consultant Chef Liz Stevenson from
Dubai showcased a dark chocolate cream,
iced yogurt, nut caramel and black sauce,
while Chef Najla Shamiri, who was
representing Saudi Arabia, presented her
sticky date cake with salted caramel and
infused Arabic coffee cream.
Rounding out the creations was a
creamy grapefruit meringue and vanilla
tonka Chantilly by the 2017 French Pastry
Chef of the Year Nina Metayer, who
travelled especially for the occasion.
The evening was all about showcasing
the incredible recipes and talent of chefs
from both the Middle East and all over
the globe. EU dairy cream is an essential
ingredient in most pastries; its versatility is
unique in that there’s no other product in
the market that comes close to duplicating
its taste or consistency, allowing chefs to
express their passion and creativity.
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Further Afield
November 2019
CSO Italy, the Italian consortium of fruits and vegetables, with the financial aid of the European Union,
is seeking to increase awareness and appreciation of fresh and processed fruits and vegetables from
Italy in the UAE with its campaign Fresh Up Your Life – European top-quality fruit & veg
Italian Flavours Arrive in the UAE
All the Way from Europe
The European continent boasts a
very diverse climate and varying
environmental and soil conditions,
which guarantee a wide range of fruits
and vegetables. In 2018, European
countries grew a total of 46.9 million
tonnes of fruits and 55.6 million tonnes
of vegetables. Europe’s leading producers
are Italy and Spain, which achieve 42% of
total production.
Fresh Up your Life – European
top-quality fruit & veg is a three-year
campaign which targets the UAE, raising
awareness over choosing superior quality
fruits and vegetables from Italy. The
programme includes participation in the
WOP Dubai trade show 2019, a press
event, participation in the Dubai Italian
Week, as well as in-store activities, for
both consumers and food professionals.
European agriculture is ruled by strict
production standards set by the European
Union, which guarantee the safety and
wholesomeness of every fruit or vegetable
grown in Europe.
The EU also certifies some production
with PGI (Protected Geographic
Indication) and PDO (Protected
Designation of Origin). Those labels
protect the name of the product and
guarantee that products sold under these
designations are from a specific region
and produced under traditional processes.
In the UAE, consumers can already
find Italian peaches, plums, grapes, kiwis,
red apple Epli and tomato sauce. All
those products benefit from the highest
European standards, ensuring consumers
top quality fruits and vegetables, with
healthy properties.
About CSO Italy
CSO is a cooperative which was founded in 1998, and represents leading com-
panies in the fruit and vegetable sector.
CSO members are located all over Italy and include not only producers, but
also the technological supply chain with companies specialising in the packag-
ing sector, processing equipment, machinery, and logistics.
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‘Simplicity is the ultimate sophistication’ is
an adage that fits Luigia to the tee. Located
in the lobby of Rixos Premium at JBR, the
award-winning pizzeria brings authentic
Italian home cooking to your table.
Its stylish décor with an open kitchen,
classic neon lights and a lively atmosphere
is just the perfect way to spend a Friday
afternoon with friends and family. Luigia
also offers a proper menu featuring all things
Italian – from zesty antipasti to aromatic pizza,
aperitivo and more, that suits all palates.
The Luigia brunch comprises a selection
of timeless recipes designed to make
families’ dining experiences memorable,
whether they are shared with friends or
loved ones. Guests can choose from a
selection of Luigia’s signature dishes such
as crispy frittura di calamari, margherita
classica and dreamy tiramisu for dessert,
accompanied by house beverages.
The pizza’s perfection eclipsed everything
that was set out on the table and the
desserts are great, but savoury is no doubt
their true forte. It’s not just a brunch, but an
elaborate Italian adventure.
In case you need a break from running
Review
November 2019
after the little ones, the restaurant’s kids’
area offers families a fun-tastic dine and play
experience where children under the age 12
can enjoy a myriad of exciting activities and
a comfortable, one-of-a-kind kids’ cinema
screening all their favourite cartoons.
Offering unrivalled Italian hospitality, a
buzzing ambience and an all-encompassing
authentic Italian menu, Luigia caters to all
and will allow its guests to relish the very
best of Italian cuisine with every bite.
Be prepared to be served by the friendliest
of waiting staff who meticulously take care
of all your needs. They’re the stars of this
eatery, truly making your dining experience
all the more special: nothing but the perfect
cherry on top of your weekend sundae.
Founded by Luigi Guarnaccia and Enrico
Coppola, the restaurant is named after their
grandmother, which explains air of homeliness
in the restaurant despite its elegance.
Passion oozes from every nook and corner
of this dining hall – a strong passion for
food and an even stronger passion to share
their appetite for Italian cooking with the
public at large. Luigia is, first and foremost,
a tribute to family life and traditions, indeed
bringing ‘the Best of Italy’ to Dubai.
Luigia Brunch, Rixos Premium Dubai
Review
By Hiba Naz Khan
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Opinion
November 2019
Naim Maadad, Chief Executive and Founder, Gates Hospitality
We Are All Connected
“The Earth is what we all have in
common.” Wendell Berry
“Every time you buy organic you are
persuading more farmers to grow organic.”
Unknown
The benefits of plastic are undeniable.
As a material, it’s extremely cheap, very
light in weight and seemingly easy to
produce. These qualities have led to a
boom in the production of plastic over the
past 100 years. It’s more or less certain
that this trend will continue as global
plastic production races ahead over the
next decade or more.
We’re already unable to cope with
the amount of plastic waste we
generate, unless we rethink the way we
manufacture, use and manage plastics.
Ultimately, tackling one of the biggest
environmental scourges of our time
will require governments to regulate,
businesses to innovate and individuals
to act.
The biggest threat emanates from
single-use plastics. Well, what are single-
use plastics and why are these a threat to
our environment? Also called disposable
plastics, single-use plastics are intended to
be used only once before they are thrown
away or recycled. Among other things,
they include plastic grocery bags, food
packaging, bottles, straws, cups, cutlery
and containers.
Single-use plastics may represent the
epitome of today’s throwaway culture. UN
Environment reports show that just nine
percent of the world’s nine billion tonnes
of plastic have been recycled. Most of our
plastic ends up in landfills, our oceans and
waterways, and the environment. Plastics
don’t biodegrade: instead, they slowly
break down into smaller pieces called
microplastics.
Gates Hospitality’s group of restaurants
were all part of the #StopSucking
campaign to encourage our guests to avoid
the use of plastic straws at our venues.
Our sister company, which owns the Six
Senses Resort in Zighy Bay, Musandam
Peninsula, Sultanate of Oman, has been
pushing sustainability as a very strong brand
ethos – a clear focus of the group. As a resort
that’s built on the basis of sustainability, we
have a very active environmental programme,
upholding the universal commitment of the
Six Senses group.
All the organic waste from our
kitchens, landscaping and animal residue
is converted to compost in-house either
mechanically or traditionally, which
enabled the resort to reduce the amount
of waste going to the local landfill by 80
percent in 2018.
We obtain crystal clear still and
sparkling drinking water through a
reverse osmosis process in our Crystal
Plant at the resort, which is then filled
into Six Senses glass bottles. Not only is
it better for the environment and great
for reducing plastic waste, it passes the
taste test with guests, too!
When Six Senses Zighy Bay created an
organic farm, its resident goats became
an overnight attraction and produced a
lot of milk. Already a pioneer in farm-
to-table production, the resort set up an
economically sustainable cheese factory.
There’s no doubt that each and every
one of us can heavily contribute to saving
of our Planet Earth for future generations.
The least that’s expected of us is to be
responsible and do our part.
“Every day I supply oxygen for up to
four people. Don’t you think I’m worth
saving?” A Tree
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62
Opinion
November 2019
Our Services:
• Salary & Compensation Survey
• Pre-opening recruitment from 20 countries
• Executive Search & Head Hunting
Currently Hiring:
• General Manager
• Director of Sales & Marketing
• Sales Manager / Executive
• Director of Engineering
• Front Office Manager
• HR & Training Manager
• Hotel Manager
• Director Finance
• Executive Chef
• F&B Director
Celebrating 23 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful & blissful journey.
We also thank the Almighty, Bin Eid team members, ex-employees, associates and numerous unseen souls who supported us to navigate
in our 23 years of spectacular journey. Thank you for the trust and confidence placed on us.
PO Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com Tel: +971 6 5686144 Website: www.bineid.com
BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
Since 1995
M D Warrier, managing director at Bin Eid Executive Search, gives us an in-depth look into
recruitment challenges and the best ways to overcome them
Salary, Compensation and
Challenges: Lay-Offs and Impact
The revenue-earning capacity of a property is
one of the key factors in deciding the salary and
benefits package. A 150-room hotel can’t afford
the salary that a 300-room property pays.
We’re all are aware of this, but there’s still
plenty of research that needs to be conducted
in that domain. As a salary and compensation
research expert, I’ve come across cases where
employee expenses are over 35% of revenue
in some organisations, and so they struggle
to run the business.
Challenges arise when business slows
down, revenue earnings are below the
budget, expenses escalate and other
business challenges mount in many folds.
In a challenging, complex and demanding
business environment, management often
panics and starts downsizing and laying off
staff when the revenue starts declining.
For any business to thrive and sustain,
profitability is essential – no doubt about
that. Do we have any other solution?
Employees are an integral part of any
business and, in hospitality, that’s multiplied.
Let’s look at the following and reflect:
• If occupancy and F&B revenue are far
below the required level and overall
business isn’t in line with budget
expectations, employers can send
staff on unpaid leave and re-engage
them when business improves (some
employers follow this practice).
• Abrupt terminations, though justifiable
in terms of business expectations and
challenges, affect the employees and
their families mentally, financially,
morally and socially.
• Employees’ trust and confidence in the
organisations they work for makes a
huge difference.
• Management should have clear manning
plans.
• The GCC region is an expatriate
workforce market and the sudden loss
of jobs has a devastating impact on
employees who migrate to this region
with a view to improve earning capacity
and standards of living.
• Market information highlights that
most of the hospitality segment
follows conventional manning and
recruitment methods
• A thorough salary and compensation
survey needs to be conducted at least every
four years to know and benchmark market
trends with regards to salary and benefits.
• Employers should keep management
structure lean and not “top-heavy”.
• To face the magnitude of challenges,
whether business, technological or
social, the hospitality industry needs
the proper leadership capital in order to
navigate, survive and thrive.
• Innovation, research and healthy solutions
are extremely essential as the business
landscape is changing at a rapid pace with
escalating challenges.
Page 63
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