Hotel & Catering, November 2020
Page 1
GET A TASTE OF
Hotel&Catering
NEWS Middle East
ALL THE LATEST FROM THE MIDDLE EAST HOSPITALITY INDUSTRY
NOVEMBER 2020
SAFETY FIRST
Accor’s comprehensive approach
to cleanliness and hygiene protocols
across its properties
RESTAURANTS UNITED
Gates Hospitality Chief
Naim Maadad on the industry’s
primary representative body
ROOM FOR IMPROVEMENT
CatererGlobal.com’s
employee wellbeing survey
reveals shocking results
PLANT-BASED DELICIOUSNESS
Page 2
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Page 3
3
HOTELNEWSME.COM | NOVEMBER 2020
PLANT-BASED
DELICIOUSNESS
COVER STORY
IN THIS ISSUE HCNME
36
Promising a delicious
texture for those who
would like to cut down on
meat, but still enjoy tasty
food, SWEET EARTH®
might just be the answer
to skyrocketing demand
for plant-based products
Introducing the SWEET EARTH® range in the region
22
FURTHER AFIELD
Cheese Delights-
The French way desserts
Three foodies from Middle
Eastern countries create
their very own dessert
featuring cheese
26
SUPPLIER WATCH
Partnering for Success
Chef Middle East partners
with French Dairy giant
Paysan Breton
28
MAKING DELICIOUS
POSSIBLE
Chefs Daniel Sangareau and
Sam Wole Momoh share
their top recipes,
brought to you by Nestlé
Professional MENA
32
OPINION
Hospitality
Workplaces During
Covid-19
The industry has spoken
and there’s room for
improvement
34
WHAT’S COOKING?
Keeping it Simple
Chef Kelvin Kelly draws
inspiration for dishes from
his love for simple meals
made daily from fresh
produce
35
SUPPLIER WATCH
Pure Sips
#PlasticFree drinking
solutions for restaurants
and hotels in the UAE
46
MOVERS & SHAKERS
Restaurants United
Gates Hospitality Founder
and Chief Executive Naim
Maadad shares his views
on being part of food
and beverage’s newest
representative body,
the Restaurants Business
Group
48
CHAIN FOCUS
Accor
Accor is one of the
leading hotel operators
in the Middle East and
Africa (MEA) region,
with 299 operating
properties (64,856 keys)
and another 175 (42,194
keys) in its development
pipeline
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4
NOVEMBER 2020 | HOTELNEWSME.COM
ZABEEL HOUSE
BY JUMEIRAH,
THE GREENS
GM INTERVIEW
54
THE BUSINESS
Delivering Freshness
Food Crowd and
Al Dahra CEO Salmeen
Al Ameri reveals the all-
new platform’s strategy
to controlling the supply
chain for the best delivery
outcome
56
THE BUSINESS
It’s a Goal
LaLiga TwentyNine’s is
a new entertainment
concept for hotels in
the MENA region
58
SUSTAINABLE KITCHEN
Origin Green
Sustainability across
Ireland’s food supply chain
42
IN THIS ISSUE
HCNME
General Manager
Luke James
shares his journey
Page 5
Dairy from Ireland
where we work in harmony with nature
Ireland’s lush green fi elds, fresh, clean air and
plentiful rain create the perfect environment
for rearing grass-fed cows. Together with
an agile industry that responds speedily to
changing production requirements, we’re
able to ensure a consistent, secure supply
of premium quality dairy produce.
Our farmers and producers continue to work
with care, commitment and respect for tradition.
As members of Origin Green - Ireland’s leading
edge national food quality and sustainability
programme - their work is also measured and
independently audited to drive continuous
improvements in food safety, traceability,
animal welfare and greenhouse gas emissions.
To learn more about how we work in
harmony with nature like nowhere else in
the world, visit irishfoodanddrink.com
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NOVEMBER 2020 | HOTELNEWSME.COM
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EDITOR
Dina Maaty dina@bncpublishing.net
CEO
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DIRECTOR
Rabih Najm rabih@bncpublishing.net
GROUP COMMERCIAL DIRECTOR
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NEWS Middle East
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NEWS Middle East
Page 7
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NOVEMBER 2020 | HOTELNEWSME.COM
T
he professional world may have
always been filled with its own
intricacies, especially in hospitality,
but – understandably – Covid-19
has given rise to a whole new genre
of secrets. It’s safe to say that things
have been rather rocky on so many different levels,
and with shocking statistics (plenty of which you’re
about to read) on current job satisfaction in the
sector, I can’t say I’m surprised.
“You didn’t hear it from me,” the well-known
PR maven told me as she casually waved goodbye
at one of Dubai’s fancy events. This wasn’t the
first time I had engaged in such interactions.
Interested, albeit being a bit taken aback by this
particular piece of information I had just heard, it
suddenly hit me – this is a new reality that we’re
all going to have to deal with given the dynamic
transformation we’ve been witnessing for the past
months.
The air may have been charged with curiousness
in this particular instance, but the fact remains –
hotel groups across the world are still maintaining
a rather positive outlook. I wonder, however, if a bit
of attention towards staff feedback is required in
some businesses and organisations?
With the vast majority (67%, to be specific) of the
hospitality workforce seeking a career move within
the next 12 months – just one of the many insights
CatererGlobal.com has recently provided us with
– should such positivity be attributed to realism,
data or a subtle aloofness? Luckily, the latter is a
symptom we rarely observe among solid, strong
chains.
This issue, our focus is on chains, brands and
businesses that are truly making a difference by
using a multi-channel approach. From digitisation
(yes, it has come up again), to a shift of focus
towards localisation, loyalty programmes and
niche demand, the landscape isn’t what it used to
be – and I predict it’s never going to be, even after
the storm passes.
So, the next time someone says, “have you
heard?” brace yourselves for either one of two
options – meaningless gossip – or a new business
opportunity that may just be masquerading as
simple, casual chatter.
Why not, I say; let’s hear it. Even if you suggested
that pushing a bit harder towards the finish line is
what we needed, amazed me with a more flexible,
relaxed outlook, or dragged us both into a pit of
doom and gloom; “hear, hear,” you’ll hear me
say. Perhaps, only to change my mind a few press
releases later…these are the times of pandemic,
after all.
DINA MAATY
EDITOR
dina@bncpublishing.net
You didn’t hear it from me…
EDITOR’S NOTE
HCNME
Page 9
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to offer your guests an extra star
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NOVEMBER 2020 | HOTELNEWSME.COM
C
ooks know what they want: Meat
with a charred crust and juicy
bite, the vegetables crisp and
healthy, and pasta al dente, say experts
at Rational.
A lot of knowledge and experience is
required to continuously achieve the
desired goal. And it’s always necessary
to overcome obstacles such as fluctua-
tions in food quality, too few specialists
and too much time pressure.
According to the foodservice supplier,
the trend towards intelligent cook-
ing systems is becoming increasingly
apparent. One example of this is the
new iCombi Pro combi-steamer from
Rational, which with its cooking intel-
ligence supports chefs, relieves them of
routine tasks and delivers the desired
result at the touch of a button.
“Food production has never been
easier,” explains Thomas Hofer, manag-
ing director at RATIONAL Kitchen & Ca-
tering Equipment Trading FZCO. “That’s
because intelligent cooking systems
think ahead and adapt as environmental
conditions change.”
With the new iCombo Pro combi-
steamer from Rational, for example,
the cook only has to select the desired
cooking result on the display at the
start of the cooking process, such as
browning from light to dark or cook-
ing degree from rare to well done. The
iCookingSuite cooking intelligence
does the rest for fish and meat, as well
as vegetables and side dishes.
This simplicity is made possible by
intelligent sensors in the cooking
cabinet, which detect the size, quantity
and condition of food. Depending on
cooking progress, cooking parameters
such as temperature, cooking cabinet
climate, air speed and cooking time are
regularly adjusted to the desired result.
The key to cooking intelligence is
hidden in the Maillard reaction. This
describes the chemical browning reac-
tion that affects the taste, texture and
smell of food. It typically occurs during
roasting, baking or grilling.
For the iCombi Pro, Rational has de-
coded this formula and translated it into
an intelligent algorithm. This ensures
that the iCookingSuite has everything
under such intelligent control that
the desired result is reliably achieved
without wasting time, energy or raw
materials. Moreover, without the need
for control and monitoring by the staff.
As Hofer says: “With the iCookingSuite,
the cook can delegate unpleasant rou-
tine tasks to his cooking system and
still have everything under control.”
Rational experts highlight, the chef
then has more time for creativity.
Hence, the attractiveness of the pro-
fession increases, which makes it easy
to bring variety in reliable quality to
the table.
Rational uncovers new ways through which
intelligent cooking systems transform kitchens
NEWS
HCNME
Page 15
15
HOTELNEWSME.COM | NOVEMBER 2020
Reg
exp
rati
Rei
Sm
B
A
ccor has announced that it has successfully imple-
mented the most stringent cleaning standards and
operational procedures for guest safety.
Following operational disruptions stemming from Covid-19,
the group has successfully reopened most of its hotels with
95% of them having already adopted the Group’s trusted
ALLSAFE cleanliness and hygiene protocols, jointly devel-
oped with Bureau Veritas.
To date, Accor has successfully certified 65% of these hotels
with the ALLSAFE label through a third-party review and
accreditation process with professional auditors like Bureau
Veritas, SGS, Clifton and Ecolab, and is working to have ad-
ditional hotels independently verified as ALLSAFE compliant
over the coming months.
“At Accor, we’re grateful for the trust our guests have
placed in us to protect their health, safety and wellbeing
and this is a responsibility we prioritise above all else,” says
Chris Cahill, deputy CEO Hotel Operations. “Throughout
this difficult year, our hotel teams have risen to the chal-
lenge of enhancing their already stringent protocols and
following increased public safety regulations while con-
tinuing to welcome, safeguard and take care of others; this
remains at the very heart of what we do and who we are as
hoteliers.”
The ALLSAFE label was established by Accor to give guests
the assurance of a third-party verified standard of hotel
cleanliness and hygienic requirements. These standards
were developed with and vetted by Bureau Veritas, a world
leader in operational testing, inspections and certifications.
Accor implements ALLSAFE
programme across its hotels
and resorts worldwide
NEWS
Register now and
experience more.
rational-online.com
Reimagined. Reinvented.
Small footprint.
Big Ideas.
Employee catering or event catering. Diff erent
customers, diff erent dishes and diff erent
service styles and yet you can create everything
with one cooking system. The iCombi Pro
and iVario Pro take the work off your hands,
intelligently prompting you and producing
exceptional results over and over again.
Page 16
16
NOVEMBER 2020 | HOTELNEWSME.COM
APPOINTMENTS
HCNME
IHG Hotels at Dubai Festival City has announced the appointment
of veteran hotelier Thomas Schmelter as area general manager,
overseeing four properties and the Dubai Festival Arena.
Originally from Germany, Schmelter, according to IHG, will drive
the performance of InterContinental, InterContinental Residences
Suites, Crowne Plaza, Holiday Inn and Dubai Festival Arena by
InterContinental at Dubai Festival City with a total number of 1,600
rooms and more than 10,000 sqm of event venues.
He is a seasoned hotelier and comes to this position with more
than 30 years of experience in the hospitality industry within IHG.
Schmelter has worked in ten different countries in various senior
management roles between corporate offices and hotels. He moved
to Dubai from his recent role as Senior Director of operations –
South East Asia based in the IHG Singapore corporate office.
IHG Hotels at Dubai Festival City appoints
new area general manager to oversee four
properties
Emirates Palace has appointed
Tom Kooij as the new director of
food and beverage.
With over 12 years of experience
in the Food & Beverage scene,
Kooij was the Food and Beverage
Manager at The Landmark
Mandarin Oriental, Hong Kong.
In 2016, he was first appointed
as Assistant Food & Beverage
Manager – Projects the same
year, which further drove his
passion for Food & Beverage
concepts and projects. He was
also part of Mandarin Oriental’s
first generation POPCO (Parallel
Operating Committee) from 2017
to 2019.
In 2014, he was assigned in
various outlets and departments
Mandarin Oriental Hyde Park,
London as an F&B Management
Trainee and has led the pre-
opening of The Rosebery
Afternoon Tea Lounge &
Champagne Bar.
Kooij has worked in multiple
countries including France, the
Netherlands, New Zealand, the
United Kingdom and Hong Kong.
Emirates Palace names Tom Kooij
as new director of food and beverage
Radisson Blu Hotel, Dubai Media City has appointed
Claudia Pittau as its new front of house manager.
Pittau is originally from Sardinia, Italy, and has
been with the property for one year, as guest
relations manager. Prior to that, she spent four
years in London, where she started as a receptionist
at Hilton, leaving as guest relations manager at
InterContinental London – The O2.
In her new role, according to Radisson, Pittau will
oversee the front office, concierge and the pool
while working with relevant departments to drive
new projects, incremental revenue and overall
guest satisfaction, creating memorable moments
for guests.
Radisson Blu Hotel,
Dubai Media City appoints
front of house manager
Page 17
17
HOTELNEWSME.COM | NOVEMBER 2020
Ras Al Khaimah Tourism Development Authority (RAKTDA)
has appointed Alka Winter as vice president, Destination
Marketing & Communications. Iyad Rasbey has taken on the
role of executive director, Destination Tourism Development.
Winter will be responsible for spearheading the authority’s
multi-faceted communications strategy at a time when
effective multi-channel messaging and storytelling is critical,
highlights RAKTDA.
A seasoned communications professional with a travel and
tourism background and more than 18 years of strategic
planning and delivery in senior roles spanning the Middle
East and North America, Winter joins RAKTDA from French
hotel giant Accor, where she was vice president of Global
Communications for the Middle East and Africa.
Rasbey was RAKTDA’s director of MICE and has more than
two decades of tourism industry experience.
Following the successful execution of RAKTDA’s highly
successful ‘Shortcation’ campaign this summer, which
generated more than 15,000 room nights from UAE
staycationers, the creative agency behind the initiative,
Sputnik Floyd, has been appointed the authority’s dedicated
integrated agency.
The Berlin-based integrated communications specialist will
use its brand development, campaign concepts and digital
messaging expertise to further enhance the destination’s
appeal and visibility.
RAKTDA announces new senior-level
appointments
Mandarin Oriental Hotel Group has
announced the appointment of Harun
Dursun and Ersev Demiröz as general
managers at the chain’s Bosphorus
and Istanbul properties, respectively.
Anticipated to open in Spring 2021,
Mandarin Oriental Bosphorus, Istanbul
will be the Group’s second luxury
hotel in Turkey. Dursun, who has
been general manager of Mandarin
Oriental, Bodrum since 1 May 2018,
has been appointed general manager
of Mandarin Oriental Bosphorus,
Istanbul.
He carries the title of ‘Turkey’s First
Official Sommelier’ and is one of the
founding members of the Turkish
Sommeliers Association. He has served
as vice president of the association
and represented his country in
three European and two world
championships.
Demiröz, who previously held the
title of hotel manager at Mandarin
Oriental, Bodrum, has been promoted
to general manager. He completed
his undergraduate studies in Tourism
and Hotel Management at Bilkent
University in 1992, with a degree in
international hotel management.
He has had more than 20 years of
experience at prestigious hotels
around the world, including Four
Seasons St. Petersburg, Four Seasons
Jakarta, and Ciragan Palace Hotel
Kempinski, before joining Mandarin
Oriental in 2017.
Mandarin Oriental appoints general managers for two properties in Turkey
APPOINTMENTS
Page 18
18
NOVEMBER 2020 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
Global hospitality company Hakkasan Group, in
partnership with Atlantis, Dubai, announced plans
to open a third Ling Ling restaurant at Atlantis, The
Royal in Dubai.
Currently, Ling Ling boasts two international loca-
tions in Oslo and Marrakesh, with a fourth location
slated to open in Mexico City in 2021.
The Ling Ling concept emerged in the Hakkasan
Group portfolio as a natural evolution of the
original Ling Ling lounge tucked away inside most
Hakkasan locations around the world.
It pulls inspiration from izakayas, offering craft
beverages intentionally paired with Cantonese
fare. Designed by Parisian studio Gilles and Bois-
sier, Ling Ling Dubai will be located on levels 22
and 23 of Atlantis, The Royal, overlooking the
resort’s 90-metre sky pool.
Hakkasan’s Ling Ling restaurant to open at Atlantis The Royal in Dubai
Located at the Kempinski Hotel
Mall of the Emirates, Sensasia
Stories is a flagship destination spa
scheduled for an October 2020
launch.
The 4,000 sq-ft Sensasia Stories
spa — conceptualised by THE
SPA PEOPLE and created by Roar
Interior Design Studio — comprises
six male and female treatment
rooms and one couples’ suite
offering privacy. It also boasts separate
male and female changing rooms, and
therapeutic relaxation areas.
The well-appointed spa is equipped
with facilities, including heated beds,
experience showers, an ice fountain,
herb saunas, steam rooms, and a
Jacuzzi. Customers can also enhance
their visit with virtual reality headsets,
which offer complete, customised
escapism and guided meditations.
Kempinski Hotel Mall of The Emirates
launches Sensasia spa
Boutique lifestyle hotel Andaz Dubai
The Palm has partnered with Dubai-
based GCAF (Green Container
Advanced Farming) to introduce its very
own organic container farm.
Through the new partnership with
GCAF, a member of the AlSerkal
Group, Andaz Dubai The Palm will
take a step further to the property’s
green approach by harvesting their
very own hydroponic produce on-
site, to be utilised in the preparation
of dishes at the hotel’s multiple dining
establishments.
This method of farming not only
reduces the amount of water needed
to grow by up to 90% compared
to traditional soil farming, but also
reduces the carbon footprint created
by distribution modes of transportation,
whether by air or land and reduces food
waste by harvesting only according to
daily requirements.
Andaz Dubai The Palm
launches in-house
organic farm
Page 19
OPENINGS & LAUNCHES
Project Provocateur, a new interactive
dinner show, has launched at Taikun.
Now taking place every Friday from
8pm till late, the show promises risqué
performances by dancers, singers and
varied musical artists throughout the
night.
While the audience is taken on an
exciting journey as the venue envelops
them with energetic lighting and sound
effects, Taikun’s culinary team will be
serving up vivid Pan Asian flavours from
the kitchen.
Highlights from the menu include raw
dishes such as beef tenderloin tataki
with onion ponzu, pickled radish and
roasted garlic, and seabass ceviche
with mango, yuzu, pomegranate and
celery, followed by sushi platters
including spicy tuna, prawn tempura,
chuka wakame, wagyu with fresh
truffle, and more.
From the wok, options include chicken
cashew, and Malay beef with shitake
mushrooms, while the robata grills
servings of miso black cod, avocado
teriyaki and yuzu chimichurri striploin,
plus others. Bringing dinner to a close,
the dessert selection offers temping
choices such as assorted mochi, Thai
coconut mango, yuzu panna cotta,
chocolate fondant and more.
Project Provocateur
dinner show
launches at Taikun
Page 20
In pastry and other branches of the culinary
arts, there is no denying that cream is an
essential ingredient. As a cooking element, it
adds an incredible depth of flavor.
European dairy cream, especially French
cream, enhances the flavor of all preparations.
It has an unparalleled melt in the mouth, and
its softness on the palate is uniquely smoothing
and comforting.
No matter the level of the cooking skills, anyone
can incorporate French cream to a range of
dishes, from savoury to sweet.
She chose to feature an
infused
cream,
putting
together a sticky date cake
with salted caramel.
Her use of infused Arabic
coffee cream brought a
unique lightness to the
pastry.
Rise to the top
with French Cream
Najla
Shamiri
is a Pastry Chef from Jeddah.
Page 21
STICKY DATES CAKES
(30 MINI CAKES)
Preheat deck oven to 180° C. Grease and flour
baking pan. Soak dates and baking soda in boiling
water (leave for 20 min).
In a mixing bowl with whisk attachment, mix sugar,
vanilla and butter until pale and creamy. Add eggs
one at a time. Sift dry ingredients and add them
gradually with dates mix. Don’t over mix. Bake for
30 min. Let it cool down for 10 min. Then move to
cooling rack. Glaze with caramel.
COFFEE CREMUXE
(MAKES 850G)
In a pot, add 400g cream, sugar, vanilla and coffee
powder. Let it simmer and remove after 30 min. Strain
and add the gelatin. Add the rest of the cream and
mascarpone cheese. Use hand blender to mix. Cool
down in chiller for at least 4 hours. Using the whisk
attachment, mix the cream until soft peak when
ready to use.
CARAMELIZED PISTACHIO
(MAKES 1700G)
Boil water and sugar in a pot until crystalized.
Add pistachio and continue stirring until caramelized
(around 20 min). Remove from heat and add butter.
Spread in a silicon mate. After cooling down keep in
an air tide container, room temp.
SALTED CARAMEL
(MAKES 1700G)
Melt glucose, then add sugar over 4 times.
Add 1/4 sugar and caramelize then take out of the heat
and add another 1/4 of sugar. Put back into heat and
repeat until you get caramel color. Then add butter
and stir slowly. Boil cream and salt. Add to caramel.
Cool down and put in squeeze bottle.
Sticky
dates cake
250g Dates, seeded, chopped
6g Baking soda
350ml Boiling Water
125g Softened Butter
95g Light brown sugar,
Demerara
10g Vanilla extract
2 Eggs
260g All-purpose flour
1.5g Salt
6g Baking Powder
90g Sugar
400g Heavy Cream
2 Vanilla beans Pods
12g Gelatin
100g Arabic Coffee powder
900g Heavy Cream
600g Mascarpone cheese
1250g Row pistachio
125g Butter
200ml Water
5g Sea salt
625g Sugar
460g Glucose
800g Sugar
190g Butter
20g Salt
800ml Cream
with salted caramel and infused
Arabic coffee cream
The content of this advertorial represents the author’s point
of view only and is the sole responsibility of the author.
The European Commission is not responsible for any use
that may be made from the information contained herein.
Page 22
T
here are European cheeses for everyone:
hard cheeses, soft cheeses, mild ones,
mature ones, cheeses that are soft and
runny inside, or have a sharp, flavourful rind.
French dairy products are popular all over
the world. In France, everything that happens,
happens around the table. At home, and in
restaurants, cheese is constantly re-inventing
itself, changing to suit today’s lifestyles, habits
and trends, without compromising on flavour or
authenticity.
To highlight the gastronomic links between
France and the rest of the world, we’ve asked
three foodies from Middle Eastern countries to
create a dessert featuring cheese – channelling
their roots and their memories of childhood,
their love of cuisine, and of course, cheese.
Cheese
Delights
-the French way
FURTHER AFIELD
HCNME
22
NOVEMBER 2020 | HOTELNEWSME.COM
Page 23
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HOTELNEWSME.COM | NOVEMBER 2020
Dalia Dogmoch
“Each cheese has its moment.”
CHEESE DELIGHTS - THE FRENCH WAY
What is your relationship
with cheese?
I grew up in France so I
grew up eating cheese daily.
Cheese is a big part of my
family’s diet; mostly French
cheeses, some Italian and just
a few Spanish varieties.
How often do you eat
cheese and how?
I eat cheese every day, maybe
even twice a day. It could be
on its own, with bread, added
to a vegetable dish or in pasta.
If you had to choose one
cheese, what would it be
and why?
It’s a tough one, as each
cheese has its moment.
I would eat a different
cheese at different times of
the day. I would probably
choose a semi-soft or soft
cheese as my favourite. I love
Chaource, Reblochon and
Saint Nectaire. Please pick
one for me!
What would you say to
someone who does not like
cheese?
There is a cheese for everyone.
If you like to eat, you will find
the cheese you love. It’s just
about finding the right one for
you.
When you hear the word
cheese, what is the first thing
that comes to your mind?
How much I love cheese and
how very special it is. It is
amazing how milk can create
something so diverse and
alive.
Tell us about your recipe.
I love Raclette. It is strong and
full of character so combining
it with dates and nuts is ideal
in my opinion. It is the perfect
combination of sweet and
savoury. My Raclette tartlet is
a marriage of a savoury cheese
and a nutty, fruity dessert –
almost like a cheese platter in
one bite.
INGREDIENTS
For the tart base:
100g Raclette, cut into small cubes
Pinch of salt
200g crumbled shortbread cookies
50g almonds, chopped
50g pistachios, chopped
50g date paste
To garnish:
100g Raclette, cut into cubes
50g honey
75g dates, deseeded and cut in length
50g pistachios, chopped
A handful of pralines
A handful of grapes, de-seeded and cut in length
A handful of cranberries, finely chopped
RACLETTE TARTLET
PREPARATION
1. In a bowl, combine all the base
ingredients for the tartlet until the
mixture resembles cookie dough.
2. Lay out a sheet of parchment paper
and flatten the dough using a rolling pin
into approximately 1cm thickness or as
desired.
3. Cut out round mini tart bases with a
cookie cutter and place the tartlets in the
fridge to chill for 30 minutes.
4. Once the tartlets are ready, remove
them from the fridge and start
assembling.
5. Dip the Raclette cubes in honey, place
them on top of the tart base and garnish
with dates, pistachi
Page 24
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NOVEMBER 2020 | HOTELNEWSME.COM
FURTHER AFIELD
HCNME
Kim & Denver Britto
“We have a very sentimental relationship with cheese.”
What is your relationship with cheese?
We have a very sentimental relation-
ship with cheese especially French one
as we got engaged during a cheese trip
over there! We learn a lot about French
cheese and now have a special connec-
tion with it, whether in a restaurant or
a supermarket, we will always be look-
ing for it! Link to cheese trip – authen-
ticity – we value it much more.
How often do you eat cheese and how?
We eat cheese maybe twice a week,
a lot of cheese nights with differ-
ent pairings – there is a lot to do in
Dubai! Whenever we dine at a French
restaurant we like to end with a nice
cheese board. Our first perception of
cheese was only the cheese board –
with crackers and chutney, but now
we would like to experiment with it in
cooking as well.
If you had to choose one cheese, what
would it be and why?
Kim: Comte, I like the nuttiness and
texture of it, slightly hard cheese –
which makes it very versatile. You can
have it at any time of the day – at home
or it can be also part of a fancy cheese
board. I like its texture: those crystals
– specially at the 18th month! It is also
versatile in terms of cooking. It helps
me to use it either melted with some
pasta, or grated with some eggs!
Den: Brillat Savarin, I have a sweeter
tooth, so I especially like the creami-
ness – it is like a more flavourful cream
cheese and you can easily play with it
and mix it with different flavours.
What would you say to someone who
does not like cheese?
Try it with an open mind, if you are
sceptical about having it all try playing
around different ingredients and using
it in different dishes so you can learn to
appreciate them!
When you hear the word cheese, what
is the first thing that comes to your
mind?
Kim: Comfort food
Den: France
Tell us about your recipe!
We got the Brillat Savarin, we were
glad with the cheese we got – it is
really adapted to dessert or anything
sweet. First thing we thought about
was that the taste was very similar
to cream cheese and we decided to
go with a non-baked cheesecake.
Since we are from the middle east we
decided to incorporated local flavours
to our cheesecake, such as pistachios
and dates. We wanted it to look very
delicate and decided to present it with
the layers very visible so (trompe l’oeil
dessert).
INGREDIENTS
Crumb Layer
Shortbread Cookies (crushed): 50 grams
Almonds (crushed): 25 grams
Pine nuts (crushed): 25 grams
Walnuts (crushed): 25 grams
Pistachio (crushed): 40 grams
Date Paste: 3 tablespoons
Filling
Brillat Savarin Cheese: 500 grams
Date Syrup: 3-4 tablespoons (depending on
how sweet you intend your filling to be).
Topping
Fresh Figs: 5 whole
Pistachio: 100 grams
PREPARATION
1. Roughly chop the shortbread cookies,
almonds, pistachio, pine nuts and walnuts
and blend it with date paste.
2. In a separate bowl, whisk the cheese
and date syrup until evenly blended.
3. To begin layering your cheesecake,
start with a layer of the nut mixture.
Make sure it’s set by compressing it into
your desired container.
4. Top it off with the cheese mixture.
5. Repeat step 3 and 4.
6. Garnish with Fresh Figs and
Sliced Pistachios.
7. Serve Cold and Enjoy!
PISTACHIO AND DATE NO-BAKE CHEESECAKE
Page 25
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HOTELNEWSME.COM | NOVEMBER 2020
CHEESE DELIGHTS - THE FRENCH WAY
“The cheese world is fascinating!”
What is your relationship with
cheese?
My relationship with cheese has
been growing since my interest
in gastronomy started. I couldn’t
be passionate and gain expert
knowledge of gourmet food with-
out being aware of and trying EU
cheese, especially French cheese.
Indeed, French cheese made me
understand gastronomic cuisine
better. I admire cheese because
it is an ancient food, so learning
about it is in fact a study of our
history, economy and culture. The
cheese world is fascinating!
How often do you eat cheese
and how?
I don’t eat cheese that frequently,
so when I do it is a special occa-
sion and I follow certain ritu-
als, depending on what kind of
cheese it is. I love grilled cheese
sandwiches with tomatoes, for
example, but with some cheese, I
love shaving off the cheese block
and eating it as finger food. The
beautiful thing about cheese is
that it should be eaten slowly,
savouring it.
If you had to choose one cheese,
what would it be and why?
Bleu d’Auvergne; it is complex
and evokes different sensations.
I feel I am truly pleasing my
palate/taste buds when I eat this
cheese. Plus, it goes so well with
sweet condiment and fruits, as
well as savoury ingredients and
spices.
What would you say to someone
who does not like cheese?
You must haven’t had good
cheese yet!
When you hear the word cheese,
what is the first thing that comes
to mind?
Elegance, that’s for me the most
elegant snack! Creaminess,
even though I also like hard
cheese Nature, as French cheese
reminds me of the countryside,
farms, and mountains.
Tell us about your recipe!
I am happy! I got a blue cheese,
which is Fourme d’Ambert, as
blue cheeses are pungent. This
gave me a challenge to pick the
right accompaniment, but I
considered the basics of gas-
tronomy and chose ingredients
that balance the saltiness and
tartness of Fourme d’Ambert. So,
I choose sweet and sour fruits
to go with it, as well as the sweet
paprika that creates more kick to
the recipe. A cube was the perfect
shape to use for this recipe, as I
wanted to dust the paprika on
the four sides and top it with the
dried fruit, so I took advantage
of the multi surfaces of the cube.
Also, it is a shape that is aestheti-
cally appealing because of sym-
metry and is easy to pick up using
fingers or toothpicks.
To obtain its lactic,
fruity and salted
flavours, the Fourme
d’Ambert requires
at least 28 days’
maturation, but some
cheesemongers let
it mature for up to
50 days.
Talal El Rashed
INGREDIENTS
Quince paste (can be replaced with
other sour sweet fruit paste or piece)
200g Paprika powder
Any kind of sour sweet jam
50g Almond ( peeled )
100g dried fruit
6 cubes
PREPARATION
1. Cheese cut into cubes, medium size
2. Press the 4 sides of the cube against
sprinkled paprika on a cutting board
or plate
3. Place a layer of quince paste or flat
piece of dried fruit on top of the cube
4. Drop a small amount of jam on top
of the fruit layer
5. Place the almond on top
FOURME D’AMBERT
Page 26
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NOVEMBER 2020 | HOTELNEWSME.COM
C
hef Middle East, a regional food
service distributor with expertise
in speciality ingredients distribu
tion gained over the past 25 years
and Paysan Breton, a brand which
has been producing authentic
dairy products for over 50 years,
have announced a new partnership to bring
French dairy – known to have a great reputation
among chefs – to the regional market.
“The Paysan Breton brand is a well-established
name which ranks among the top 30 preferred
food brands in France. One of the greatest advan
tages we look forward to out of this new partner
ship is that we will be able to supply high-quality
ingredients at the right price, driving great value
for our customers,” says Jiji Mathews, dairy cat
egory manager at Chef Middle East.
“Despite the current global context and rather
turbulent times, and even though French dairy
products boast good penetration in the foodser
vice market across the region, we do believe there
is still increasing demand for top quality prod
ucts,” he adds.
“Going forward, Paysan Breton will be exclu
sively distributed by Chef Middle East in the
foodservice sector in all the markets they oper
ate in – the UAE, Oman and Qatar. The newly
introduced range covers almost all product
categories, which meet most of our customers’
requirements to run their daily operations.
We have a track record of successfully growing
our exclusive brands, hence the potential of
establishing another fruitful partnership in the
region with Paysan Breton is very high and will
positively impact our growth, revenue genera
tion and reputation.”
“The Paysan Breton brand reflects the tradition
and the authenticity of French dairy products, a
true taste of France. The product range is ideal for
all HoReCa operators with a selection of essential
ingredients such as butter, cream, cheese with a
variety of flavours, crêpe fillings and much more,”
says Vincent Cockenpot, pastry chef and trainer
at Chef Middle East.
“The most perfect element of Paysan Breton
products is that you don’t need to add lot of
artifice to your pastry. Due to its high quality, the
Chef Middle East Partners with
French Dairy Giant Paysan Breton
Partnering
for Success
“GOING FORWARD,
PAYSAN BRETON
WILL BE EXCLUSIVELY
DISTRIBUTED BY CHEF
MIDDLE EAST IN THE
FOODSERVICE SECTOR
IN ALL THE MARKETS
THEY OPERATE IN -
THE UAE, OMAN AND
QATAR.”
SUPPLIER WATCH
HCNME
Page 27
27
HOTELNEWSME.COM | NOVEMBER 2020
product speaks for itself, you just have to try to
understand its pure taste – a perfect match with
a lot of ingredients such as chocolate, fruit purée
and paste, and vanilla, in different applications
such as mousse, crémeux, panna cotta, and many
more.”
According to experts at Chef Middle East,
Paysan Breton represents quality, authenticity
and innovation, a perfect fit for the distributor’s
dairy category to offer the market an exceptional
assortment. The distributor prides itself for
supplying some of the world’s best ingredients to
the region’s most reputable food establishments
for the past 25 years and highlights that this new
partnership strengthens this very commitment.
Images courtesy of Chef Middle East | Paysan Breton
CHEF MIDDLE EAST PARTNERS WITH PAYSAN BRETON
Paysan Breton was founded in 1969. Originally, the
common goal of the brand’s breeders was to enhance
the fruit of their work through a high-quality product and
preserve the know-how of their region – an ambition
which has remained the same for decades. The brand’s
values include supporting breeders to make a better living
from their profession, choosing local production, which
respects cows, and inviting the world to discover a culinary
heritage that combines simplicity with the authentic
flavours of Brittany and France. Paysan Breton underlines
its commitment to more sustainable production, the eco-
design of packaging and the reduction of food waste.
Chef Middle East caters to more than 2,000 customers,
from 5-star hotels and world-class dining, to international
chains and concept restaurants in the UAE, Qatar
and Oman. The company also provides its services to
customers in locations such as the Indian Ocean, Africa
and the CIS.
Did you know?
“THE PAYSAN BRETON BRAND
REFLECTS THE TRADITION AND THE
AUTHENTICITY OF FRENCH DAIRY
PRODUCTS, A TRUE TASTE OF FRANCE.
THE PRODUCT RANGE IS IDEAL FOR
ALL HORECA OPERATORS.”
Page 28
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NOVEMBER 2020 | HOTELNEWSME.COM
Can you give us a glimpse of your
career journey so far?
I’ve always been passionate about food,
but started my journey in 2008 when
I joined the culinary school in Lisbon.
Soon after, I began working with TV
chefs and several hotels, which has
familiarised me with a wide array of cui-
sines. I began honing my skills in French,
German, South American, and Japanese-
style cooking.
In fact, prior to joining SWHK, I was
the head chef at Funky Fisch and Toki
The White Rabbit in Berlin.
Now, I’m fully dedicated to cooking
the best food for delivery, by using basic
cooking methodologies in combina-
tion with state-of-the-art technology to
ensure that the customer has the best
experience possible. This becomes more
feasible as our kitchens are supported by
a proprietary, customised ERP system
which allows us to manage our process-
es, and extract data to help us continu-
ously improve our operations – daily!
What’s your favourite dish to eat and
why?
Cozindo, a Portuguese dish, from my
mum. It’s a traditional meal that you
usually eat on Sundays with the family; it
reminds me of my parents’ house grow-
ing up.
I have four siblings and, because my
mum cooked it in such a perfect way,
sometimes we would all be there with
our friends and there would be over 20
people enjoying this very rich dish. It’s
composed of a vast variety of sausages,
meats and vegetables. You “boil” them
all together and the result is absolutely
delicious.
What are you cooking up today? Tell
us more about the dish.
I’m cooking a sea bass ceviche with a
coconut milk leche de tigre. I had a clas-
sic chef’s education, so I always thought
that cooking required a lot of different
ingredients and long hours to be ready.
When I started working with Peruvians
as part of my training, that was when I
discovered the power of simple ingredi-
ents, perfectly balanced together – sweet
and sour, salty and spicy.
As a chef, what are the top ingredients
and products you’re using these days?
Since our offering in Sweetheart
Kitchen is so vast, with over 20 brands
and multiple cuisines, it’s crucial to keep
high quality raw materials fresh – and
that’s something we can’t ever compro-
mise on, since we use plenty.
However, high-volume products,
which often form the base of many of the
dishes, include chicken, beef and cheese.
What are some of the most recent
important food trends you can tell us
about?
I think the most recent trend is the
launch of cloud kitchens. Due to the
pandemic, restaurants and operators
had to shift to delivering their food.
Where most fail is that their food is not
designed to be in delivery packages for
over 30 minutes and, because their flow
of operations isn’t built for food delivery,
it results in extremely high delivery
times. People don’t want to wait an hour
for their food to be delivered anymore.
From a food perspective, we’re notic-
ing a big shift to healthy meals. A large
percentage of customers are looking
to eat healthy bowls (we have seen the
emergence of acai and poke bowls) and,
more recently, vegan food too.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to the
market and meet demand?
I know that, because of Covid-19, it has
been very challenging to bring products
into the country, but it’s essential for
operators to maintain the consistency of
raw goods. If they can find local quality
ingredients, then that could be great for
their business and the economy.
MAKING DELICIOUS POSSIBLE
HCNME
DANIEL SANGAREAU
A PORTUGUESE NATIONAL, SANGAREAU HAS 12 YEARS OF
CULINARY EXPERIENCE, 1.5 OF WHICH ARE IN THE UAE.
CHIEF OPERATIONS OFFICER
Page 29
FIND OUT MORE
ABOUT US HERE:
COCONUT MILK AND MANGO CEVICHE
• 600 g Sea bass (whole)
• 38 g MAGGI® Coconut Milk Powder
• 30 ml Water
• 10 g Leek
• 30 g Mango
• 5 Limes
• 3 g Salt
• 0.5 g Black pepper
• 5 g Garlic
• 55 g Red onion
• 20 g Jalapeno
• 15 g Coriander
• 60 g Celery
• 20 g Olive oil
• 10 g Flour
• 100 g Red capsicum
• 3 g Habanero
• 25 g Almonds
INGREDIENTS
Page 30
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NOVEMBER 2020 | HOTELNEWSME.COM
Can you give us a glimpse of your
career journey so far?
I started my career back in Nigeria
in 2006; I decided to further my
education in culinary arts in Dubai
in 2013 and attended the prestigious
SCAFA. My first job was at The Act,
which was located in Dubai’s Shan-
gri-La Hotel, where I got to channel
my cooking skills and found my
passion for fusion cooking. Hence,
I picked Latin American cuisine to
suit my style of cooking.
My career path has been noth-
ing but a success story, from being
a sous chef at Culinary Boutique,
to head chef at Gossip Café and
currently the executive chef at
Lou’Loua By Nadia.
What’s your favourite dish to eat
and why?
Avocado toast is two of my favourite
things combined; I’m a big fan of
bread and love avocado infinitely.
What are you cooking up today?
Tell us more about the dish.
Lomo Salatado, it’s a classic Peru-
vian beef stir-fry.
As a chef, what are the top
ingredients and products you’re
using these days?
Demi-glace, soy sauce, sriracha and
chicken stock are things you will
always find in my kitchen.
What are some of the most recent
important food trends you can tell
us about?
There’s a big trend towards Turkish
food in the Middle East right now
and it’s on the rise because of the
cuisine’s amazing flavours and the
cooking technique.
SAM WOLE MOMOH
EXECUTIVE CHEF
A NIGERIAN NATIONAL, MOMOH HAS 12 YEARS OF CULINARY
EXPERIENCE, EIGHT OF WHICH ARE IN THE UAE.
MAKING DELICIOUS POSSIBLE
HCNME
“My career path has been
nothing but a success story,
from being a sous chef at
Culinary Boutique, to head
chef at Gossip Café and
currently the executive chef
at Lou’Loua By Nadia.”
Page 31
FIND OUT MORE
ABOUT US HERE:
• 18 ounces Sirloin steak
(cut into strips or cubes)
• 1 Red onion (chopped into chunky slices)
• 2 Tomatoes chopped into 8 slices
• 1 Ají amarillo chili pepper
(sliced finely, veins and seeds removed)
• 1 tsp. Fresh garlic paste
• 2 tbsp. Olive oil
• 20 ounces White rice (cooked)
• 11 ounces Thick potato slices (ready for frying)
• 1/2 cup MAGGI® Beef Stock
• 4 tbsp. MAGGI® Soy Sauce
• 4 tbsp. Plain vinegar
• Handful Cilantro leaves
• 1/4 tsp. Oregano (ground)
• 1 tsp. Black pepper (freshly crushed)
• 1 tsp. Cumin (ground)
• Salt to taste
INGREDIENTS
LOMO SALATADO
(PERUVIAN-STYLE BEEF STIR FRY)
Page 32
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NOVEMBER 2020 | HOTELNEWSME.COM
T
hrough this incred
ibly challenging year, it’s
more important than ever
to demonstrate strong
leadership and empower
your teams to not only survive, but
to thrive. As such, CatererGlobal has
announced the results of its annual
hospitality industry recruitment sur
vey, this year with a strong Covid-19
focus.
The survey was conducted at the
start of September and completed by
over 1,500 respondents, 46 percent
of which are residing in the Middle
East, and examined three pillars –
employee wellbeing, leadership, and
training & development.
The audience reflects an experi
enced group of hospitality profes
sionals from across the hospital
ity industry, where 68 percent are
between the ages of 25-44 and 25
percent have been in their role for
three to five years. Twenty percent
of respondents are currently unem
ployed, which offers a formidable
insight into the thoughts of a signifi
cant and, unfortunately, increasing
number of hospitality professionals.
Looking at health and mental well
being, we looked into the structured
support offered by employers to their
colleagues to address mental health
and well-being issues. Fifty percent
of respondents indicated that their
employer didn’t offer any formal sup
port. While clearly this is a concern
ing fact, it also represents a huge
opportunity for greater employee
engagement.
Highlighting the demand for
such initiatives, of the 32 percent
of respondents who indicated that
their employers did provide formal
support, 61 percent of those have uti
lised the support channels available.
Where some may think that mental
health and wellbeing initiatives are
simply a ‘tick box’ requirement, it’s
statistics such as these which show
that there is a real appetite for them,
and that they are widely utilised when
employees are aware of them.
Looking further into the key mental
wellbeing concerns created as a
result of the Covid-19 pandemic, it
was overwhelmingly evident that the
OPINION
HCNME
The industry has spoken and
there’s room for improvement
Hospitality Workplaces
During Covid-19
Page 33
33
HOTELNEWSME.COM | NOVEMBER 2020
two single biggest areas of concern
for employees are financial and job
security, and the health and wellbeing
of friends and family members.
Given that, in many cases, col
leagues and associates will be sepa
rated from family members in some
capacity, potentially for the short or
medium-term, while also bearing the
load of being a key provider, these
results are not surprising.
In order to empower teams to not
only survive, but to thrive, it’s more
important than ever now for busi
nesses to demonstrate strong leader
ship across all areas of operations.
Reassuringly, overall, 59 percent of
respondents feel either positive or
very positive towards their employer’s
handling of the Covid-19 pandemic,
with only 19 percent stating that they
have a negative view of how things
have been handled by their employer.
This could be as a result of commu
nication – a marker and key attribute
of responsible and positive leader
ship – with 56 percent of respondents
reporting that their employer com
municated regularly and sufficiently
throughout the pandemic.
On the flip side, however, over 30
percent felt that their employer did
not communicate effectively.
Respondents were also asked about
the expectations set for them in re
gard to their job role during Covid-19.
Fifty-five percent reported that their
manager had clearly defined these,
whereas 30 percent stated that they
were left in the dark, demonstrating
sizeable opportunity for improve
ment.
Looking at training and develop
ment, 42 percent reported receiving
additional training outside of their
current department as a result of the
crisis. Interestingly, an equal amount
did not. When it came to key areas of
retraining, these were in F&B, hotel
management and housekeeping.
Around half of respondents stated
that they feel their manager or leader
ship team provide suitable support for
career development, versus 36 per
cent which don’t feel this is the case.
These statistics were particularly
interesting when we then looked at
mobility amongst employees, with a
staggering 67 percent claiming that
they plan to make a career move
in the next 12-months. Tellingly, 54
percent are looking to make a move
in order to develop their career.
Particularly in markets where the
costs of employment are high in
regard to visas, insurance and other
overheads, which infers that recruit
ment costs as a result of high churn,
are likely weighing heavily on employ
ers P&L’s.
These costs can be avoided relative
ly easily by putting in place measures
which focus on employee retention,
which include addressing the key
issues highlighted in CatererGlobal’s
survey results, across employee
wellbeing, leadership, and training &
development.
With survival being at the forefront
of minds for both employers and
employees, it’s more important than
ever to take stock of current business
practices and see how they can be
adapted and improved to suit the
current climate, taking simple but
impactful steps to not only survive
through, and beyond, the Covid-19
pandemic, but to thrive and come out
stronger than ever.
HOSPITALITY WORKPLACES
LOOKING AT TRAINING AND
DEVELOPMENT, 42 PERCENT
REPORTED RECEIVING
ADDITIONAL TRAINING
OUTSIDE OF THEIR CURRENT
DEPARTMENT AS A RESULT OF
THE CRISIS. INTERESTINGLY, AN
EQUAL AMOUNT DID NOT.
Jeremy Vercoe, Manager EMEA at
CatererGlobal.com
Page 34
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NOVEMBER 2020 | HOTELNEWSME.COM
How have you seen
demand for more vegan
and healthy options in
the UAE grow over the
past two years?
Growth has been exponential
in these two categories, and
I think veganism is trans
forming from, not only just
an animal cruelty perspec
tive, but for healthier living,
especially in the UAE. It’s
no longer just a diet, it’s a
lifestyle.
With the access to more
information on our own
intolerances and of course
#vegan on social media, we’ve
seen a spike in people making
healthier choices when it
comes to food. It’s been great
to see that restaurants in the
UAE have designed menus
that can be adapted to an indi
vidualised, plant-based living.
What can vegans keep
an eye out for on menus
when ordering out to
ensure they get the best
dishes?
When I’m looking for a vegan
menu item, I tend to look for
natural ingredients – vegeta
bles, pulses and legumes, as
opposed to meat substitutes.
I don’t think there’s anything
wrong with meat substitutes,
but I feel that nutritional
value is far greater when
consuming naturally grown
ingredients.
What makes your meat
alternatives different?
Here at One Life, we’re
not trying to reinvent the
wheel, so we stick to natural
ingredients such as chickpeas,
lentils, beetroot, etc. We feel
that natural ingredients are a
lot healthier and are free from
any chemicals that may be
harmful.
How do you change your
meat dishes into vegan
dishes?
We don’t, but when creat
ing dishes, we try to create
them with the thought of
them being adaptable to suit
plant-based lifestyles, too. If
you look at a lot of our menu
items, all of them with the ex
ception of two, are adaptable
to be vegan.
So, from inception, all our
dishes were created with
plant-based diets in mind.
We’re not changing it from
meat to vegan, it’s both.
What are your favourite
vegan dishes to cook and
why?
My favourite vegan dish to
cook is an eggplant moussaka
using a cashew and coconut-
based cheese. I also tend to
favour buddha bowls as they
are generally raw, vibrant in
colour, full of nutrition, and
easily adaptable.
Do you have any tips and
tricks for new vegans
when it comes to making
meals?
Start with the basics and don’t
be pressured to overcompli
cate things. Vegan dishes are
easy to make despite how
intimidating they may seem.
Lastly, avoid trying to make
them taste like meat.
Chef Kelvin Kelly, head chef at One Life Kitchen
and Café, joined the Dubai venue when it opened in
2016, and draws inspiration for dishes from his love
for simple meals made daily from fresh produce
Keeping it
Simple
WHAT’S COOKING?
HCNME
Chef Kelvin Kelly
Images courtesy of One Life Kitchen and Café
Page 35
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HOTELNEWSME.COM | NOVEMBER 2020
SUPPLIER WATCH HCNME
Tell us a bit more about your
product.
We specialise in mains-fed water
dispensers. Designed in Europe and
installed by skilled German-trained
technicians, our products enable of
fices, F&B outlets, hotels, and homes
to offer and enjoy unlimited still and
sparkling water.
The mains-fed system completely
negates the need for water deliveries,
bottle storage and inventory manage
ment. Our customers all discover
significant savings in time, energy and
money. More importantly, Sprudel
customers are doing their part for the
planet by eliminating single-use plastic
bottles from their premises.
What innovations have you brought
to the UAE market?
We’re a UAE-based company and pride
ourselves on locally designing and
developing new products to support
customers in going plastic-free.
New additions to our product line-up
include our closed-loop bottling sys
tem, which allows customers to offer
high volumes of bottled drinking water
without a single delivery or plastic
bottle.
In the wake of the Covid-19 pandem
ic, we recently designed a contactless
dispensing system which allows our
customers to remain plastic-free while
maintaining a virus-free environment.
Tell us more about sustainability
and what it means for the brand.
Sustainability has given birth to
the Sprudel brand. The company
was created in 2014 to bring planet-
friendly drinking water practices to
the UAE. Six years later, that mission
remains central to an expanded
understanding of sustainability
which now includes sustainable
health and finance.
Plastic-free water is, not only good
news for the environment, but also
healthier for human consumption
and lower costs. It really is a win-win.
What are some of the main
challenges you’ve faced in the
wake of Covid-19?
Health concerns during the Covid-19
pandemic prompted many to press
pause on their plans to go plastic-
free. We saw this as an unfortunate
backslide in the momentum the UAE
community was building towards
adopting more sustainable practices.
To help customers go plastic-free
without jeopardising health and
safety measures, we offer a unique,
pedal-operated still and sparkling
water dispenser which is operated
completely hands-free.
What are your future plans?
With climate change being an ever-
present threat, we simply cannot afford
to remain idle. In the near term, we’re
focused on helping customers offset
the incredible rise in plastic waste
generated by pandemic—and related
medical equipment, deliveries and
safety precautions.
In the long term, there is still
considerable work to be done in
helping new customers go plastic free.
Small changes made by clients who
cater to large customer bases, such as
hotels, restaurants, airports, and the
like, can result in a significant reduc
tion in plastic consumption. We plan
on helping those customers in their
journey.
Shawn Green, founder of
environmentally friendly water
purification company Sprudel,
talks #PlasticFree drinking
solutions for restaurants and
hotels in the UAE
PURE
SIPS
Images courtesy of Sprudel
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NOVEMBER 2020 | HOTELNEWSME.COM
COVER STORY
HCNME
Images courtesy of SWEET EARTH® | Nestlé®
PLANT-BASED
DELICIOUSNESS
Promising a delicious texture for those who would like
to cut down on meat, but still enjoy tasty food,
SWEET EARTH® might just be the answer to skyrocketing
demand for plant-based products.
36
NOVEMBER 2020 | HOTELNEWSME.COM
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37
HOTELNEWSME.COM | NOVEMBER 2020
Business Executive Officer at Nestlé Professional MENA Joe Aouad gives us a glimpse
of the process, philosophy and sustainable promise behind the successful range.
Years ago, we would have never
thought a plant-based burger
could be a match for its meat
counterparts. What are the
components of a SWEET EARTH®
Awesome Burger, and how did you
manage to get it just right?
We have a deep, unbridled love for
the earth’s natural ingredients:
leafy greens, lush fruits and savoury
veggies. In our earliest days, we
vowed to spend hours in this
kitchen, creating delicious plant-
based cuisine inspired by every
corner of the earth and serving it
to serious foodies and vegetarian
newcomers alike.
The SWEET EARTH Awesome
Burger contains 100% plant-
based protein that gives you the
real burger experience with no
compromise on taste or texture. It
consists of soy (non-GMO), wheat,
beetroot concentrate and coconut
oil. The protein is provided by soy
and wheat, coconut oil gives the
appearance of marbled fat, and
beetroot concentrate creates the
rich beefy colour. It’s this passion
for all Mother Earth’s gifts that
allows us to create foods that
nourish your mind, spirit and body
in equal measure, and that’s what
we promise, every single time.
How do you see the trend towards
a more plant-based lifestyle in the
region, and more specifically in the
UAE?
The plant-based lifestyle has been
growing year on year; 65% of diners
are now choosing plant-based meals
and there are three main reasons
why people are making the switch.
Firstly, and most importantly, some
consumers are reducing the amount
of meat in their diet for health
reasons. Another major concern is
the impact of meat on the environ-
ment, especially for millennials.
Thirdly, animal welfare is another
key reason for people switching to a
plant-based diet. With this, we built
our range to offer customers plant-
based meals with all the taste and
enjoyment traditionally associated
with meat.
What about the rise of the
‘flexitarian’ diet?
Plant-based diets are no longer just
for vegetarians and vegans. More
and more people are becoming
flexitarian in their eating habits
– choosing to reduce their meat
consumption at some or even all
their meals. Meat consumption
is decreasing by 25% in countries
across the world and, each year,
there are 76 million new vegetar-
ians. Plant-based food is now for
everyone. >>>
PLANT-BASED DELICIOUSNESS
“PLANT-BASED
DIETS ARE NO
LONGER JUST
FOR VEGETARIANS
AND VEGANS.
MORE AND
MORE PEOPLE
ARE BECOMING
FLEXITARIAN IN
THEIR EATING
HABITS.”
Joe Aouad
SWEET EARTH® Vegetarian Nuggets
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NOVEMBER 2020 | HOTELNEWSME.COM
COVER STORY
HCNME
*Figures for patty only, do not include seasoning, bun or sauce, etc. Raw ground beef from the USDA food database 2019. Source: Nestlé 2019 comparative LCA study.
Comparative numbers are based on the SWEET EARTH® Awesome Burger data and average data for beef burger, coming from dairy cow meat, consumed in restaurants in Europe.
Why is it so important to move away
from animal meat?
With 30% of the earth’s entire land
surface covered with livestock,
raising cattle generates more of the
greenhouse gases responsible for
global warming than transportation.
Plant-based diets are proven to be
less environmentally intensive than
meat-based ones, with animal agri-
culture putting a burden on our plan-
et’s health due to resources required
(land, food and water). This causes
greenhouse gas emissions which stop
heat from escaping the planet and
contribute to climate change. It’s also
associated with other environmental
concerns including deforestation
and air and water pollution in sur-
rounding communities.
We plan to continue to develop
a wide range of tasty plant-based
food options that will help preserve
our planet for future generations.
Limiting meat consumption can help
reduce the environmental impact in
the long run.
What are the best ways for chefs to
make the most out of the SWEET
EARTH offering?
Not only does the AWESOME burger
taste great, but it’s also awesome
for the body. With less fat, similar
protein value and more fibre* in
comparison to raw beef burger, chefs
can offer guilt-free indulgence for
their customers.
The AWESOME burger allows
you to offer delicious and easy-to-
prepare options that can cater to
every diner’s preferences and needs.
Served as a ‘classic burger’ or with
a Mexican twist, the patty is very
versatile and can handle any flavours
chefs throw at it. It’s also so con-
venient to prepare and will fit the
operations of almost any kitchen as it
can be fried, grilled or baked and still
taste AWESOME.
There is a misconception that plant-
based offerings make for higher
prices; can small businesses benefit
from this range as much as larger
chains?
Small businesses can still benefit
from our range. Our products are all
made with high quality ingredients:
they have more flexibility in creating
premium and innovative dishes.
Hence, the product range is of even
higher value to smaller businesses.
Studies have shown that, globally,
60% of consumers are more con-
cerned about quality than low prices.
Therefore, they are willing to pay
more for better quality meals and
ingredients. >>>
Introducing the SWEET EARTH® range in the region
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39
HOTELNEWSME.COM | NOVEMBER 2020
PLANT-BASED DELICIOUSNESS
100% AWESOME
The SWEET EARTH® Awesome Burger is made with
simple, plant-based ingredients such as soy (non-GMO),
wheat, beetroot concentrate and coconut oil. Protein
is provided by soy and wheat, coconut oil gives the
appearance of marbled fat, and beetroot concentrate
creates the rich beefy colour.
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NOVEMBER 2020 | HOTELNEWSME.COM
COVER STORY
HCNME
“WE PLAN TO
CONTINUE TO
DEVELOP A
WIDE RANGE
OF TASTY
PLANT-BASED
FOOD OPTIONS
THAT WILL
HELP PRESERVE
OUR PLANET
FOR FUTURE
GENERATIONS.”
“We’re also planning on introducing
some new, exciting products such
as the Vegan AWESOME Sausage,
Vegetarian Chargrilled Pieces and
Vegan Meatballs.”
In which countries do you offer
the range now and what’s coming
up next?
We have just launched SWEET
EARTH in the UAE and Kuwait
with our hero product, the Vegan
AWESOME burger, Vegetarian
Nuggets and the Vegetarian
Schnitzel. Early next year, we will
be expanding into Saudi Arabia
and Qatar. We’re also planning on
introducing some new, exciting
products such as the Vegan
AWESOME Sausage, Vegetarian
Chargrilled Pieces and Vegan
Meatballs.
There are plenty of global
plant-based brands entering the
UAE market now, in addition to
increasing demand from the F&B
industry; how have you created a
stand-out product?
Our product is simply AWESOME;
we strive to ensure that there’s no
compromise on taste or texture.
It’s juicy, has a meaty taste and
the texture of ground beef, exactly
as you would expect from a beef
burger. It transforms during cook-
ing, gets caramelised and crispy on
the outside, and stays juicy on the
inside.
Aside from this, it has a superior
nutritional profile. Our products
have been benchmarked to Nutri-
Score, a voluntary front-of-pack
system developed by France. It
rates the overall nutritional profile
of packaged foods with a colour-
coded system and a scale rang-
ing from A (healthier) to E (less
healthy choice).
Our patty has a scored a Grade A
on the Nutri-Score compared to a
B or C of other competitor plant-
based patties. With our strong
expertise in R&D, our products
are regularly being improved and
we try to develop more relevant
ranges within our portfolio.
Nestlé’s strong network of Advi-
sory Chefs will be able to partner
with our customers during every
step of the way to ensure posi-
tive results in a healthy and tasty
product. Moreover, Nestlé Profes-
sional is also offering continuous
marketing support to work on
joint business plans and help
build awareness, generating more
footfall for our customers in this
new category.
What does the GCC market lack in
terms of plant-based offerings?
Awareness and availability. Most
people are not aware of what
plant-based products are, what
they are made of and the health
benefits of consuming these in
comparison to meat.
Consumers who are looking for
meat alternatives say they are dif-
ficult to find, as they are not widely
available in the out-of-home in-
dustry. Those outlets that do cater
to vegans and flexitarians still lack
in providing a great alternative in
terms of taste and texture.
Is plant-based the future of food?
Our region is heavily affected by
health-related concerns such as
obesity, diabetes, high cholesterol
etc. Reducing the consumption of
meat can be a great aid to these
concerns, which is why HEALTH
is the #1 motivation to switch to
plant-based meat alternatives in
the MENA. Add this to the
sustainability of our planet and an
AWESOME tasting range; yes, it is
the future of food.
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HOTELNEWSME.COM | NOVEMBER 2020
PLANT-BASED DELICIOUSNESS
SWEET EARTH® Vegetarian Schnitzel
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42
NOVEMBER 2020 | HOTELNEWSME.COM
GM INTERVIEW
HCNME
ZABEEL HOUSE BY JUMEIRAH, THE GREENS
General Manager Luke James
joined the hip, modern property
in 2018; here, he shares his
journey with Hotel & Catering
News ME
A Friendly Face
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HOTELNEWSME.COM | NOVEMBER 2020
Tell us a bit more about
your journey as a hotelier.
I have over 20 years of experi
ence in F&B and hospitality
at a number of international
hotels, resorts, beach clubs,
restaurants, and bars across
Australia and the UAE.
Prior to joining Zabeel
House by Jumeirah, The
Greens, as general manager
in April 2018, I worked for
Jumeirah Beach Hotel and
Jumeirah Restaurant Group
as operations manager,
Kerzner (One&Only), Monte
Carlo SBM and Media One
Hotel.
I began my career by
owning my own businesses,
which taught me the value of
operating a property as if it
were your own - I live by that
mantra every day.
What sets your
management style apart?
I believe in teamwork and
making sure every team
member develops, individu
ally and collectively. Running
a community-centred hotel,
it’s vital to hear team mem
bers’ opinions and suggestions
– I want them involved in all
aspects of decision-making.
I’m very active across the
operation, interacting with
colleagues and guests. I can
not expect my team to build
relationships with guests if
I’m not fronting that charge.
I believe I lead by example in
that respect.
What are the unique points
of this community hotel?
As a community hotel, our
design and overall feel is
urban casual, reflected in the
funky New York-style rooms
and public spaces. The vibe
is complemented by our cool
and laid-back staff.
We also pride ourselves in
our two eclectic in-house F&B
concepts, LAH LAH, the pan-
Asian kitchen and bar, and
Social Company, the super hip
dine, drink and chill venue.
Both outlets offer something
for everyone, every day of the
week, whether it’s a place to
celebrate, a casual bite to eat,
or a venue to welcome the
weekend in with live acoustic
music and awesome beverage
deals. Pooches are welcome,
too!
Another concept we
launched in late 2019 is the
chic and urban pop-up, Asian
street food eatery, LAH LAH
BAZAAR. As soon as the Dubai
weather turns balmy, a new
set up comes to life on the
massive outdoor area of LAH
LAH, with food trucks, pop-up
bars, live music and family-
friendly entertainment every
weekend (Thu-Sat) through
out winter.
Home to the first all-organic
spa in Dubai, our in-house Na
tive Club spa boasts a range of
detoxifying treatments, while
the Native Club gym is packed
with state-of-the-art equip
ment, and is home to a unique
and exciting line up of fitness
and wellness classes such as
bootcamps and relaxing yoga
and beats sessions.
An overall community
hub, we have plenty of co-
working spaces with private
lounges and sharing desks
at The Study. Zabeel House
by Jumeirah, The Greens is
the ultimate hangout in the
neighbourhood – we’re perfect
for work, dine and play.
What are some of the
main challenges you face
in running the hotel?
Recently, the biggest chal
lenge has been Covid-19. Amid
widespread society-wide
lockdowns from April to June,
movement and travel restric
tions placed a strain on the
business. It was challenging to
stay relevant and bordering on
impossible to attract footfall.
My priority was protecting
and retaining my team – and
they stepped up by steering
our ‘Help Thy Neighbours’
initiative, which aimed to help
neighbours in surrounding
areas during lockdown.
What’s the importance of
online hotel reviews and
social media feedback, and
how much of it do you take
on board?
Feedback is imperative to any
business. We deal with people
every day. Our customer
reviews are invaluable – they
help us grow as individu
als and as a team. Thanks
to technology, we can now
interact with guests directly
through social media, giving
us the chance to be a part of
their experience with an om
nichannel approach. We keep
them happy through in-house
services, while using social >>>
A FRIENDLY FACE | LUKE JAMES
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NOVEMBER 2020 | HOTELNEWSME.COM
“Set to run every weekend from October 22, LAH LAH BAZAAR will see the hotel’s expansive outdoor terrace decked out with a pop-up bar
and food truck serving street food-style Asian eats including light bites, skewers and desserts.”
GM INTERVIEW
HCNME
platforms to stay in the loop
of their current experience,
making it easier to rectify any
issues on the spot.
Staying on top of guests’
feedback through social me-
dia, and other online portals,
in a timely manner is key.
How do you evaluate em-
ployee performance, and
keep your team motivated?
Our HR team keeps the fam-
ily spirit up by organising
weekly/monthly catch-ups
and one-to-ones, birthday
celebrations, internal col-
league recognitions (colleague
of the month/quarter/year),
and other initiatives such as
helping colleagues’ families fi-
nancially facing hardship and
assisting me to lead the People
of Determination commit-
ment throughout the hotel.
Through our organisational
structure, my team has daily
direct contact with me, which
enables us to maintain very
high colleague engagement
scores as people feel they have
a voice.
What systems do you have
in place for resolving guest
complaints?
As well as daily logbooks and
guest feedback systems, we
have a real sense of ownership
for when something doesn’t
quite go the way we intended.
For example, the team are
empowered to solve issues or
enhance guest experiences by
personally taking control of
situations to ensure over-
whelmingly positive experi-
ences.
What would you like to tell
visitors about the hotel’s
F&B offerings?
LAH LAH and Social Com-
pany have become fan-fa-
vourite culinary destinations.
Guests can retreat to the
most remarkable pan-Asian
cuisine at LAH LAH, tuck into
Asian street food at LAH LAH
Bazaar, or feed on homely,
classic and heart-warming
international dishes at Social
Company.
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HOTELNEWSME.COM | NOVEMBER 2020
Tell us a bit more about the new
measures in place for Covid-19.
Aligned with the government’s health
and safety regulations, we ensure so-
cial distancing at our venues through
strategic table planning. We also
make sure there are plenty of saniti-
sation points throughout the hotel.
Upon arrival, all guests’ temperatures
are checked, and upon check in, we
recommend contactless payment to
lessen physical interactions.
Room welcome hampers now also
include masks, sanitising wipes and
sanitiser gels.
How has your strategy shifted?
The formula remains the same,
it’s aligned with our goal of staying
relevant within our community and
keeping our guests happy through
exciting activities and concepts.
Amid the ongoing pandemic, global
travel restrictions have obviously
affected our strategy. Although Dubai
is open to visitors, we’re currently
focusing more on staycation experi-
ences over international guests.
What’s on at LAH LAH?
Welcoming the onset of cooler tem-
peratures, Zabeel House by Jumei-
rah, The Greens has relaunched the
pop-up Asian street food eatery and
alfresco terrace – LAH LAH BA-
ZAAR.
Set to run every weekend from Oc-
tober 22, LAH LAH BAZAAR will see
the hotel’s expansive outdoor terrace
decked out with a pop-up bar and
food truck serving street food-style
Asian eats including light bites, skew-
ers and desserts. Favourites like the
Thai fish cake, vegetable spring rolls,
chicken katsu sando and tempura
prawn skewers are all on the menu.
Guests can also choose one from a se-
lection of meats, complete with veg-
etarian options hot off the grill, which
includes half chicken, chicken wings,
wagyu rib eye, striploin, vegan steaks,
or Vietnamese aromatic lamb chops –
served with BBQ sauce, Korean spicy
coleslaw and French fries.
Guests can also indulge in an al-
fresco ‘Bazaar Brunch’ and tuck into
a three-hour package of a specially
curated menu featuring some of
LAH LAH’s signature dishes, paired
with free-flowing house beverages
for AED 269 per person. The Bazaar
Brunch is available from 6pm on
Thursdays and Fridays, and from
12nn on Saturdays.
The opening weekend will host 20
homegrown talents including DJs
and live musicians Khalil Barazi,
Leon Knight, David Craig, Soulninja
and Jon Besant, among others, set-
ting the soundtrack for the weekend
with a blend of disco, funk, soul, old
school hip hop and house.
Moreover, there will be a schedule
of events throughout the three-day
fetes, running weekly through the
season.
“Our customer
reviews are
invaluable – they
help us grow as
individuals and
as a team.”
Images courtesy of Zabeel House by Jumeirah, The Greens
A FRIENDLY FACE | LUKE JAMES
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NOVEMBER 2020 | HOTELNEWSME.COM
Earlier this year, the Dubai Chamber of Commerce and Industry announced the
establishment of the Restaurants Business Group, a new organisation that will
support the sector by unifying the voices of member companies.
Here, Gates Hospitality Founder and Chief Executive Naim Maadad shares his
views on being part of food and beverage’s newest representative body.
RESTAURANTS
UNITED
MOVERS & SHAKERS
HCNME
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HOTELNEWSME.COM | NOVEMBER 2020
Tell us more about Dubai’s Res
taurants Business Group; what
are some of its main goals and
why was it established?
The vision of the Restaurants Busi
ness Group is to be the premiere
representative body of the food
and beverage Industry, providing
members with comprehensive,
validated resources and guidance for
sustained business growth.
Our mission is to promote and be
a catalyst force in industry develop
ment by sharing best practices and
improving the competitiveness
of our members’ businesses; be a
respected voice of action for Dubai’s
food and beverage industry by acting
as a synergistic liaison hub between
businesses and government; and
connect various disciplines of the
industry.
You are among the F&B leaders
who have joined the body; what
are your main goals and what
does your role entail?
I was invited to join the group, a
non-profit body under the Dubai
Chamber of Commerce and Indus
try, which was inaugurated with an
aim to serve common interests and
tackle restaurant sector challenges
through cooperation with relevant
authorities in the emirate.
My experience of nearly four dec
ades in the multiple fields of hotels,
resorts, food and beverage, spas and
wellness, and more was taken into
consideration and the main reason
for the invite being extended. The
main goal is to contribute through
my experience, and it being a time
for reflection in an effort to give
back to the industry.
With a wide variety of restaurant
businesses in Dubai constituting a
part of the body, the new entity pro
vides a platform to share knowledge
and make policy recommendations
by unifying the voices of member
companies.
How has the group’s importance
been underlined as venues all
over Dubai were reopening, and
continue to do so?
The Restaurants Business Group
has just been formed and we’re
still setting up the administration,
defining our scope, heavily investing
in culinary industry best practices,
and representing food and beverage
entities with a unifying voice.
How would you describe the
city’s F&B industry? Is it very dif
ferent now from how it used to
be a while back?
The city of Dubai is very vibrant
with a unique congregation of
high-value local brands, as well as
truly global brands, in an extremely
positive way. The very welcoming
support extended by government
authorities, as well as the wonder
ful infrastructure, were the main
reasons for the huge success of busi
nesses across industries.
It’s certainly very different now –
as it is globally in the post-pandemic
environment. However, given the
vibrancy of the city of Dubai, we’re
confident that the industry will defi
nitely bounce back and become even
better than before with the much-
needed support of all stakeholders.
We’re indeed on the right track for
future enhancement.
What are some of the biggest
challenges that the industry is
facing, and how do you see the
landscape evolving?
The biggest challenges in these
times of the Covid-19 pandemic are
the demographic changes, mar
ket correction on all fronts of the
commercial trade, population size
and disproportion in supply and
demand.
The landscape is still evolving and
all stakeholders in the industry need
to refuel the revival of the economy
with due diligence on all fronts.
There needs to be conducive envi
ronment created, in which operators
work on projects that complement
each other and do not compete,
destroying and undercutting mutual
opportunities of growth. We will
focus on enforcing confidence and
encourage all to act responsibly.
Months ago, you had remarked
that “nobody was going to make
money” in Dubai’s F&B sector
this year. Do you still hold the
same views?
Unfortunately, the reality of my
comment still stands and holds
true. There was a specific period in
the year wherein the industry was
completely under lockdown – but
the overheads were still incurred
and locked in.
We’re hugely confident that, with
the support of the local government
authorities and strength of Brand
Dubai, there would be a path to re
vival soon with the opening up of the
city as well as the push for economic
growth.
The reactivation process will
take place in a safe and reopened
environment with the Expo 2020
event in October 2021 as the climax
relaunch. Certainly, it’s an expected
positive vibe in times ahead. The
liveliness will certainly return to
Dubai as it always does…
How does the group aim to sup
port businesses over the coming
period of time?
The Restaurants Business Group
will earnestly support members via
a unified voice and represent the
fraternity through various channels,
which will work in harmony and
transparency with the entire supply
chain in the short-, medium- and
long-term.
RESTAURANTS UNITED
“The new entity
provides a platform
to share knowledge
and make policy
recommendations
by unifying the
voices of member
companies.”
Page 48
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NOVEMBER 2020 | HOTELNEWSME.COM
Chain of the month
ACCOR
CHAIN FOCUS
HCNME
Fairmont The Palm
Lion Camp by Mantis Deluxe Suite
Page 49
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HOTELNEWSME.COM | NOVEMBER 2020
CHAIN OF THE MONTH | ACCOR
Accor is one of the leading hotel operators in the Middle East and
Africa (MEA) region, with 299 operating properties (64,856 keys)
and another 175 (42,194 keys) in its development pipeline.
Recent openings include the Sofitel The Obelisk in Dubai, which
is the largest Sofitel in the region, with over 498 rooms and suites,
as well as 97 furnished apartments. Located at lifestyle destination
WAFI, the property completes the mall complex and complements
the iconic Raffles Dubai pyramid.
Also expected to open in Dubai in 2021, the luxurious, all-inclusive
Rixos hotel in the upcoming “Jewel of the Creek” development,
featuring 437 keys and 330 suites. The property will be located in
proximity to some of Dubai’s major heritage landmarks such as
the Old Souk and the Al Fahidi Historical Neighborhood.
Above, top to bottom:
Sofitel Dubai The Obelisk
Sofitel The Palm Dubai
Left:
Raffles Seychelles,
Praslin
Fairmont Ajman
Page 50
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NOVEMBER 2020 | HOTELNEWSME.COM
You have successfully
implemented the ALLSAFE
programme across your
properties; how has the
process been like across
MENA properties and how
was it received?
Indeed, over 70% of our
properties in the Middle East
and Africa region are now
fully ALLSAFE-certified
after implementing all the
requirements. The ALLSAFE
programme was developed
alongside Bureau Veritas,
which has provided a very
specific list of implementa
tion requirements for hotels
to complete. These require
ments were shared with
hotels alongside a selection
of assets to assist them in
branding and communica
tion to guests.
Overall, it has been a very
seamless process, mainly due
to the fantastic close collabo
ration between the regional
office and the teams on the
ground in hotels; of course,
the support of our partners
was also crucial in imple
menting the programme so
quickly.
Tell us more about your
Swissôtel expansion in
Saudi Arabia, and what
it means for the current
hospitality landscape in
the Kingdom.
We’re seeing strong potential
for growing the Swissôtel
brand in key destinations
across Saudi Arabia, with
a specific focus on Riyadh,
Khobar and Madinah. These
opportunities are driven by
the strong perception that
the brand has among Saudi
travellers, driven by the two
iconic Swissotel properties
in Makkah, part of Abraaj Al
Bait and our global flagship
Swissôtel and Swissôtel
Living The Bosphorus in Is
tanbul, as well as the overall
growth of the brand in the
Middle East region.
With the debut of the Swis
sôtel Living brand in KSA,
scheduled to open in Jeddah
in 2021, we anticipate even
more opportunities to arise
under the brand in stan
dalone serviced apartment
and co-located branded
residences projects, which
it’s highly geared for with
the support of our global
residential team.
What about the upcoming
Jewel of the Creek
masterplan? How will
the development help
the area’s hospitality
potential?
We’re very excited about the
opening of Rixos Jewel of the
Creek; this project definitely
has the potential to become a
destination within itself. The
progress that Dubai Develop
ments has achieved at the
Creek has been exceptional
MARK WILLIS
CEO, Middle East & Africa, Accor
Q&A
CHAIN FOCUS
HCNME
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HOTELNEWSME.COM | NOVEMBER 2020
during the past years, culminating
in what we see today, which really
is a destination filled with enter
tainment and lifestyle activities for
residents and tourists alike.
All of the above, combined with the
outstanding products and services
that the Rixos brand is known for,
are the perfect combination to bring
the Creek firmly onto the Dubai map
as a “must see” for international and
local visitors.
What sort of revenue strategy are
you relying on at the moment,
while the future remains rather
uncertain in the wake of the
pandemic?
Our commercial activations at the
moment are focused on tourism
within countries as well as regional
travel, mainly due to ongoing restric
tions within the region and interna
tionally.
As an example, we have launched
an exclusive promotion for our
loyalty members of ALL – Accor Live
Limitless. This offer provides mem
bers with up to 50% off on rooms,
F&B and Spa when visiting any of
our participating properties within
the region.
Alongside “staycations” and
regional demand, we’re also slowly
starting to see demand from
international markets, such as the
UK, France and Germany. However,
we believe that the coming months
will remain driven by local stays
within countries (as we’re already
seeing in the UAE, Egypt and
Morocco), as well as some short-haul
interest within the region.
“WE’RE SEEING
STRONG POTENTIAL
FOR GROWING THE
SWISSÔTEL BRAND IN
KEY DESTINATIONS
ACROSS SAUDI ARABIA,
WITH A SPECIFIC FOCUS
ON RIYADH, KHOBAR
AND MADINAH.”
With the launch of ALL- Accor Live
Limitless last year, the group has
established new ways to interact
with its guests all over the world.
For the Middle East & Africa region,
the Instagram account @all_mea
was created in order to disseminate
inspirational content which
centres around guests’ passions.
The platform also constitutes
a tool to communicate the
latest news and promotions,
such as the exclusive offering
for ALL – Accor Live Limitless
members, up to 50% OFF offer
on staycation, meal and spa
experiences across the group’s
hotels in region.
Accor Middle East & Africa on Instagram
Given recent global events, the
health, safety and wellbeing
of team members, guests and
partners remains the group’s top
priority, Accor has highlighted.
Offering reassurance to travellers
as they head back into the world,
Accor’s ALLSAFE cleanliness
programme protects guests and
teams, while assuring travellers that
they can feel safe at all properties.
The group has joined forces
with Bureau Veritas, a provider in
testing, inspection and certification,
to develop a label designed to
certify that the appropriate safety
standards and cleaning protocols
have been achieved, in order to
allow businesses to reopen.
Accor has also taken the step
of establishing a complementary
medical support service, available
to all of its guests through a
worldwide partnership with AXA
insurance.
In the Middle East & Africa region,
over 70% of the properties currently
operating have already been
ALLSAFE-certified, with the aim to
have 100% of the portfolio in the
region certified by end of 2020.
ALLSAFE Programme
The ALL Heartist Fund has been
established by Accor in April
2020 to help team members or
business partners in distress due
to the impact of Covid-19, as well
as frontline professionals (such
as medical staff) battling the
pandemic.
The total value of the global
fund is 70 million Euros, which
are currently being distributed
across different regions to ensure
that decisions and payments are
localised and made swiftly. For the
Middle East & Africa region, over
2,500 grants have already been
processed, with a global amount
of more than 35,000 grants already
approved.
ALL Heartist Fund
CHAIN OF THE MONTH | ACCOR
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NOVEMBER 2020 | HOTELNEWSME.COM
Tell us a bit more about your product.
Our primary focus is coffee, such as
espresso-based beverages and filtered
coffee. We also roast coffee beans
daily and package them for retail, B2B
and B2C. We offer various teas and
popular beverage items, in addition to
a delectable assortment of premium
baked goods designed to complement
the coffee experience, such as pastries,
brownies and cakes.
What innovations have you brought
to the UAE market?
Our 360-degree barista experience
enables customers to explore coffee
and learn more about the journey from
crop to cup. Every coffee has its own
story and we want to share that story
with our customers through a unique
experience that keeps them coming
back for more.
Tell us more about sustainability and
what it means for the brand.
Sustainability is one of our key organi
sational strategies. We’re constantly
looking at innovative ways to reduce
our impact on the environment. This
is achieved across our packaging, sup
plies, ingredients, cleaning products,
building materials used, energy and
water consumption, and an effective
waste management programme.
What are some of the main
challenges you’ve faced in the wake
of Covid-19?
The ongoing challenge is to ensure
that all staff are healthy and that the
store environment is COVID-safe
for everyone. This means we must be
vigilant in meeting all COVID protocols
with regards to cleaning, sanitising, the
correct use of PPE, checking tempera
tures, social distancing and testing for
staff.
What are your future plans?
We plan to grow and develop Encoun
ter Coffee into the most outstanding
specialty coffee lifestyle brand.
SEAN TRINDER | GENERAL MANAGER
Encounter Coffee Roasters
The Grind
MARKETPLACE
HCNME
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53
HOTELNEWSME.COM | NOVEMBER 2020
What makes your coffee product
special?
Our products include high-quality
coffee beans from The Barn, an
award-winning roastery based in
Berlin. The unique single origins to try
are Volcan Azul from Costa Rica with
notes of dried fig and vanilla; Ivory
PB from Kenya with a sweeter jammy
taste of blackberry and cane sugar;
as well as Elida Estate Geisha from
Panama with flavours of peach, black
tea and floral.
Blot Coffee is another well-known
coffee brand that’s imported from
Seoul. The single origins they have
are once a year, limited-edition
roasts. Must-try combinations are
Damarli Estate Anaerobic from
Panama with notes of tropical fruit,
red plum and watermelon; Shakisso
Natural from Guji Ethiopia with a hint
of lavender, grapes and blueberry;
lastly, La Riveria Geisha from Colom
bia with a floral essence with black
tea and orange.
What innovations have you intro
duced to the UAE market?
We’re not reinventing the way coffee
is brewed, but are trying to enhance
the experience the consumer has
before drinking the coffee. We like to
work with a variety of roasters who
work directly with small farms that
grow very special coffee with incred
ible flavours. Providing six to eight
different varieties or origins of coffee
beans on a monthly basis is a chal
lenge, but we love learning about and
selecting the beans every time.
By doing so, our customers can try
different flavour profiles of the farm
and the roaster, and every month it
will change. If the beans are out of
season, they will have to wait until
next year as every batch is limited.
We also make sure the beans are
calibrated to optimal quality, so that
we can make the most out of the
brew. That means testing different
grind sizes and the volume of coffee
and the temperature, as well as the
extraction so that we can maximise
the flavour that comes out of that
cup. Learning about our ethos and
processes from farm to cup is what
our customers come to Kaffe Bloom
for and this is how we innovate the
experience of drinking coffee.
Tell us more about ‘going green’ and
what it means for the brand.
Sustainability is one of the founda
tions of specialty coffee. Whether it’s
making sure the coffee we buy is at a
price that’s reasonable for the roaster
and the farm, or ensuring that the
roasters take an approach to reinvest
in the farms to improve their technol
ogy is some of the ways we approach
sustainability.
We also believe in creating a
sustainable local business environ
ment by working with ingredients
and products from homegrown local
concepts and even collaborating with
them for a one-time event.
What are some of the main chal
lenges you’ve faced in the wake of
Covid-19?
The lower capacity to seat customers
is the first challenge, which leads to
lower sales. In response to this, we
have focused more on marketing on
online platforms. Also, Covid-19 has
led to a lot of customers being more
selective about their spending, which
has resulted in less dining out and
ordering in.
So, we have made affordable meal
options for people who want a
healthy meal at a reasonable price.
There are also extra added costs of
serving food on disposable plates and
cutlery which adds to our bottom
line.
What’s in the pipeline?
We’re always trying to come up with
new, interesting ideas to retain cus
tomers and capture their attention
on a consistent basis. One of the best
ways since April has been our cook
ing classes. We have created a great
educational platform for our custom
ers to learn how to cook Asian food
in their homes by sending ingredient
kits and doing cooking classes over
Zoom.
Besides that, we’re continuously
developing new dishes such as our
soy-cured salmon and popular side
dishes we’ve been selling since our
new Korean chef joined us in August.
Finally, we hope to collaborate with
local chefs and brands to create
interesting events and dishes for our
customers.
CHANG SUP SHIN | CEO
THE GRIND | SEAN TRINDER, CHANG SUP SHIN
1004 Gourmet | Kaffe Bloom
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NOVEMBER 2020 | HOTELNEWSME.COM
Tell us a bit more about Food
Crowd.
Food Crowd is the UAE’s all-new
platform – we deliver the best
selection of fruits and vegetables,
dairy, grocery, fresh meats
and beverages. We have local
sourcing from our farms within
the UAE, Serbia and Egypt and
this ensures quality and freshness
as we have tight control over the
supply chain.
Under the ownership of Al
Dahra, a prominent multinational
leader in products, food
commodities, and supply chain
management which has a
presence in over 45 countries
across the world, we’re
revolutioniaing the e-grocery
market by providing products
directly from producers and
growers.
We have a strong commitment
towards innovation and
sustainability, like our parent
company, where we use
reusable packaging and provide
contactless delivery.
Our prices are competitive as
our business model involves
eliminating the middleman.
We’re the ONLY organic chicken
producer in the region, which
allows us to place our product at
a good price in the market.
We also have a strategic
partnership with ADAFSA (Abu
Dhabi Agriculture & Food
Security Authority) where we
work closely to support local
farmers.
Our platform also connects
the UAE’s food-loving
community through a designated
Community Page with curated
recipes, video tutorials and
tips that wholesomely improve
people’s lifestyle from renowned
regional experts. Food Crowd
encourages the community
to communicate and connect
through the food they cook,
eat and serve with friends and
families through the interactive
Community Page.
Food Crowd and Al Dahra CEO Salmeen Al Ameri
reveals the all-new platform’s strategy to controlling
the supply chain for the best delivery outcome
DELIVERING
FRESHNESS
Salmeen Al Ameri,
CEO, Food Crowd
and Al Dahra
THE BUSINESS
HCNME
Page 55
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HOTELNEWSME.COM | NOVEMBER 2020
What are some of the newest
brands and products you offer on
the platform?
We have an exclusive organic range
from some of our own brands
including Ajbanona, Al Dahra Poultry
and Al Hosn, which offer chicken,
milk, cheese and rice.
Our platform also sells fresh
produce from our own farms in
Egypt, Serbia and the UAE such as
lettuce, white cabbage, cucumbers,
spring onions, capsicums, green
beans, and grapes – to name a
few. These products follow our
strictest quality protocols and are
farmed using our most advanced
technological processes, which
minimise human interaction and
waste.
We also offer our own Food
Crowd boxes which includes a fruit,
vegetable, dairy and a mixed box
which allows our consumers to
shop at one-go – giving them the
convenience and flexibility to choose
the freshest produce in the shortest
period of time.
Many of our consumers are
genuinely surprised at the variety of
fruits and vegetables that we grow
and provide right here in the UAE –
we’re proud to be leading the change
towards shopping and supporting
local.
What are your future plans? Are
you looking to expand in the MENA
region?
We aim to become the #1 e-grocery
platform of choice for UAE
consumers, which offers a wide
selection of products. We want to
become a one-stop-shop for their
daily shopping needs and a digital
space that unites the UAE’s food-
loving community.
Our current focus is the UAE, but
we’re open to exploring the wider
region in the future since Al Dahra has
an established agricultural presence
in over 45 countries across the world.
What are some of the main
challenges you’ve faced while
setting up Food Crowd in the wake
of Covid-19?
Border restrictions and supply chain
management issues did affect us
initially, but we’re better equipped to
deal with them considering Al Dahra’s
wide global footprint.
Covid-19 has also shifted consumer
attitudes towards online shopping
in the UAE and the wider region. It
has left a widening gap in the UAE’s
online grocery sector.
The pandemic has definitely
accelerated our market entry as Food
Crowd was created with the aim to
address this gap by providing the
UAE’s savvy online shoppers access
to the best quality products at the
most competitive prices from brands
they trust.
How is Al Dahra helping the UAE
achieve its food security goals?
Recognising the challenges posed by
climate change and global warming,
in addition to the continuing decrease
in cultivable land and diminishing
water resources available for farm
ing, Al Dahra emphasises on keeping
Water and Food Security at the core
of its strategy.
Food Security has become a critical
topic when other dimensions are fac
tored in such as population growth,
volatility of raw material, transpor
tation costs and reduced global
investments in food and agricultural
development.
Al Dahra has partnered with the
United Arab Emirates government
to execute the nation’s food security
vision, where we aim to preserve
national water resources and ensure
self-sufficiency and sustainability of
key commodity supply.
How are Al Dahra and Food Crowd
implementing innovation and sus
tainability in their daily practices?
Since Al Dahra is a company focused
on agriculture, we use sustainable ag
ricultural practices across the board
as the sector is the largest consumer
of water. We believe we have a re
sponsibility to preserve water and use
it consciously and economically – we
use the latest technologies to employ
the best irrigation systems and prac
tices across all our farms.
We also ensure soil preservation and
safety of production through careful
procurement and a sourcing mecha
nism for fertilisers and pesticides.
The whole Food Crowd has been
created with sustainability at its core
too, whether it’s our focus on pushing
local produce or our use of reusable
packaging across all our products
with a minimum waste policy.
DELIVERING FRESHNESS | FOOD CROWD
“WE’RE
THE ONLY
ORGANIC
CHICKEN
PRODUCER
IN THE
REGION.”
“FOOD CROWD ENCOUR
AGES THE COMMUNITY
TO COMMUNICATE AND
CONNECT THROUGH THE
FOOD THEY COOK, EAT
AND SERVE.”
Page 56
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NOVEMBER 2020 | HOTELNEWSME.COM
Why did Barceló Hotel Group decide
to partner with LaLiga for the Twen
tyNine’s concept?
We have been recognised as one of
the top international hotel chains in
the world, with currently over 250
hotels in 23 countries worldwide,
including 18 properties across four
countries in the MENA region.
The partnership with LaLiga is a stra
tegic step to showcase the strengths
of both companies in creating inno
vative new concepts which appeal to
a bigger, loyal and growing audience.
How did the concept come about?
The project and partnership with
Barceló is a continuation of LaLiga’s
aim to provide the best fan experi
ence around its competition and
further engage football fans around
the world. This comes from the
league’s internationalisation strategy
and it’s wider brand message – ‘Its
not football. It’s LaLiga’.
Watching sport in a bar with your
friends is a popular activity world
wide, but we wanted to go further
than being just another licensed
venue. There was a need to mod
ernise the concept of a sports bar by
incorporating activities that would
engage today’s consumer, includ
ing good food, technology and an
unrestricted range of sports.
What makes TwentyNine’s so
unique? What can we expect?
LaLiga TwentyNine’s takes its name
from 1929, the year that LaLiga was
created. It will combine gastronomy,
entertainment, football and other
sports in a unique and interactive en
vironment, with technology playing a
key role.
Fans and guests alike can look
forward to a spacious dining lounge,
a multi-purpose stand that recreates
the stands found in LaLiga stadiums
and eSports for gamers.
There will also be fan engagement
and merchandising areas and a ‘Beat
Center’, where they can learn more
about LaLiga Santander and LaLiga
SmartBank, buy products or partici
pate in contests and quizzes about
the competition.
At certain locations, we will have the
‘B-eat Experience’, a premium area
that will combine unique gastronom
ic experiences with 360º projections.
Where will the venues be located?
There are two confirmed open
ings in Barcelona and Tarragona in
Spain, along with the agreement
with Barceló to open sites in Mid
dle Eastern countries. In this region,
the venues will be integrated in our
hotels’ offerings; we’re looking at
options in different locations and
countries, and studying locations in
Dubai and Morocco.
What are some of the F&B offerings
you’ll be serving up?
We will work with our local partners
to offer a mix of the very best local
and international cuisine in each
venue.
Does TwentyNine’s concept fit with
all brands within the Barceló Hotel
Group? Any special brand affinity?
Yes, definitely. We, at the Barceló
Hotel Group, put excellent hospitality
service and unforgettable experienc
es at the forefront of our business.
It’s in our DNA to focus on innova
tion and guest satisfaction across all
our portfolio and brands. Whether
the chosen brand is Royal Hideaway,
Barceló, Occidental and/or Allegro,
our commitment to excellence re
mains at the highest standards.
On that note, we are fully in line
with LaLliga’s goals to further en
THE BUSINESS
HCNME
Jaime Buxó, chief development officer of Barceló Hotel
Group tells Hotel & Catering News ME all about the
exclusivity agreement with LaLiga, to develop a new
entertainment concept for its hotels in the Middle East
and North Africa – LaLiga TwentyNine’s.
It’s a Goal
“THE TWENTYNINE’S CONCEPT
IS ENGAGING AND UNIQUE,
MUCH LIKE THE EXISTING
OUTLETS WE CURRENTLY HAVE
AT OUR HOTELS AND RESORTS;
IT WILL DEFINITELY ADD
DISTINCT VALUE TO OUR HOST
PROPERTIES.”
Page 57
57
HOTELNEWSME.COM | NOVEMBER 2020
hance consumers’ experience at every
level. TwentyNine’s concept is engag
ing and unique, much like the existing
outlets we currently have at our hotels
and resorts; it will definitely add dis
tinct value to our host properties.
Does Barceló Hotel Group have any
further plans of expanding in the
Middle East? What’s in the pipeline?
The region’s favouring of the mid
dle- to high-end segment of tour
ism, an area in which Barceló has an
abundance of experience, makes the
Middle East an ideal location for our
growth plans.
We currently have four properties in
the UAE, Barceló Residences Dubai
Marina, ideal for long-stay guests, the
newly renovated Occidental Sharjah
Grand, Occidental Dubai Produc
tion City, renowned for its excellent
food and beverage, and our pre
mium offering Dukes The Palm, a
Royal Hideaway Hotel. We will also be
opening a third Occidental property in
the upcoming Al Jaddaf district.
At the same time, our regional man
agement company based in Dubai
– Barceló Hotel Group Gulf – has
opened doors to our expansion in
destinations like Sri Lanka, where we
will add two properties, Occidental
Eden Beruwala and Occidental Para
dise Dambulla, ready for next April
2021, and will enter Maldives with one
of the best offers in Malé – Barceló
Nasandhura Male – and Occidental
Bodufinolhu.
We’re in advanced negotiations
to enter Bali and keep growing our
presence in the region .
We’re pleased that Barceló Hotel
Group has been widely welcomed in
the region and beyond, thanks to the
group’s values, and flexible and per
sonalised approach to all stakehold
ers, specially owning companies.
We are the owners of many or our
hotels, mainly in the Caribbean, with
large resorts and we’re not pretending
to grow faster than we can; we must
grow consolidating every step with
strong local partners.
Images courtesy of LaLiga TwentyNine’s
IT’S A GOAL | LALIGA TWENTYNINE’S’
“WATCHING SPORT IN A
BAR WITH YOUR FRIENDS
IS A POPULAR ACTIVITY
WORLDWIDE, BUT WE
WANTED TO GO FURTHER
THAN BEING JUST ANOTHER
LICENSED VENUE.”
Jaime Buxó, Chief Development Officer,
Barceló Hotel Group
Page 58
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NOVEMBER 2020 | HOTELNEWSME.COM
What’s Origin Green and how has it
helped the Irish food and drink indus
try?
Origin Green is Ireland’s food and drink
sustainability programme, established
by Bord Bia (The Irish Food Board) in
2012. It’s driving sustainability improve
ments across the entire supply chain,
from farmers and manufacturers, to
foodservice and retailers.
Recognising that Origin Green was
uniquely placed to play a pivotal role
in helping the Irish food and drink
industry deliver meaningful contribu
tions to the advancement of Sustainable
Development Goals (SDGs) and their
associated targets, the programme con
tinues to evolve to advance this global
agenda.
What progress has Origin Green made
since it was established in 2012?
Many of Ireland’s food and drink pro
ducers and dedicated farmers are eight
years into their Origin Green journey.
The key benefits of the programme are
more environmentally aware farms, an
important focus on community, and
enhanced sustainable food and drink
production, which ultimately contrib
ute to sustainable livelihoods.
Since its inception, Origin Green has
grown to collaborate with 53,000 farms
and 330 leading Irish food and drink
companies. Providing programmes for
farmers, manufacturers and retail
ers, the programme is independently
monitored and verified at every stage.
Members of Origin Green account for
90% of Ireland’s food and drink exports
and 70% of its domestic retailers.
How will Origin Green reduce Ireland’s
carbon emissions?
Over the past five years, all members
have achieved significant results and the
programme’s critical focus on proof and
progress provides strong foundations
for facing the challenges of the future.
Over 260,000 carbon assessments
have taken place on beef and dairy farms
over this period. Origin Green’s Progress
Update highlights that farms which
joined the Sustainable Beef and Lamb
Assurance Scheme (SBLAS) in 2014 saw
an average 5% reduction in CO2 per
unit of beef produced, while farms that
joined the Sustainable Dairy Assurance
Scheme (SDAS) in the same year saw an
average of 9% reduction in CO2 per unit
of milk produced. Food manufacturers
also reduced energy usage by 11% and
water usage by 17% per unit of output.
Origin Green makes very strong claims
about the sustainable and environ
mental performance of producers in
Ireland. What’s the scientific evidence
and data to support this?
The sustainability targets set by
Origin Green-verified members are
independently reviewed and third
party verified on an annual basis by
international verification specialists
Mabbett.
Bord Bia is an accredited certification
body and the sustainable assurance
farm schemes meet an internationally
recognised standard (ISO17065).
It’s worth noting that carbon footprint
assessments are independently
accredited by the Carbon Trust to its
PAS 2050 Standard.
Origin Green has incorporated the
SDGs and the corresponding targets in
its objectives and uses them as guidance
in the ongoing development of the pro
gramme. In 2016, Bord Bia demonstrat
ed the alignment of the Origin Green
Charter with nine of the 17 UN SDGs.
The Charter guides the development of
a three- to five-year plan committing to
specific sustainability improvements
across three key areas: raw material
sourcing, manufacturing/operational
processes and social sustainability.
Subsequently, with the addition of
new target areas to the charter such as
packaging under raw material sourcing
and diversity and inclusion under social
sustainability, the Origin Green Charter
now aligns with 15 of the 17 UN SDGs.
To further support Origin Green’s
alignment with the UN SDGs, Bord
Bia became a United Nations Global
Compact (UNGC) member on June 26,
2018. This further guides Bord Bia’s
ongoing development and evolution of
the Origin Green programme into the
future and deepens Bord Bia’s steadfast
commitment to promoting the delivery
of the SDGs within the Irish food and
drink industry.
Origin Green
Sustainability across Ireland’s
food supply chain
SUSTAINABLE KITCHEN
HCNME
Operating on a national scale, Origin Green is Ireland’s pioneering food
and drink sustainability programme. In an exclusive interview with Hotel
& Catering News Middle East, Deirdre Ryan, director of Origin Green and
Sustainable Assurance, Bord Bia (Irish Food Board), shares her views on
the Irish industry.
Deirdre Ryan, Director of Origin Green and Sustainable
Assurance, Bord Bia
Page 59
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