Hotel & Catering, October
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All the latest from the Middle East hospitality industry
October 2019
The Biggest Events
of 2019: Reviewed
IntervIews, hIghlIghts
and InsIghts from
the hotel show and
future food
Two of Palm
Jumeirah’s top
hotels on operations
and revenue
Palm Views
P46 - The Big Food & Beverage Forum’s hottest topics revealed
WE INTERVIEW RADISSON
HOTEL GROUP’S STAR
LEADERSHIP TRIO
A warm Welcome
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www.hotelnewsme.com
October 2019
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Hotel & Catering NEWS ME
3
Contents
Features
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
October 2019 // Issue #016
News
Chain of
the month
Event preview
Movers &
Shakers
08
24
28
34
News
Marriott International to add 40
properties across Africa by 2023
and more
COVER STORY
Radisson Hotel Group’s star team
CHAIN OF THE MONTH
Rotana
EVENT REVIEW
The Hotel Show 2019
MOVERS & SHAKERS
Owner’s Representative/
Managing Director, Sofitel The
Palm, Dubai
08 //
18 //
24 //
28 //
34 //
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GM INTERVIEW
Rixos The Palm Dubai Hotel &
Suites
EVENT PREVIEW
PRIME Exhibition
SPECIAL FEATURE
Armenia
EVENT PREVIEW
The Big F&B Forum
MARKETPLACE
Water
EVENT PREVIEW
Leaders in F&B Awards
Further Afield
Cheese of France
EVENT REVIEW
Future Food Forum 2019
REVIEW
Al Bait Sharjah
0PINION
M D Warrier
40 //
42 //
44 //
46 //
48 //
52 //
54 //
58 //
60 //
62 //
Contents
October 2019 // Issue #016
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
Features
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Business Opportunity
Call for Restaurant Operators
We are inviting experienced, creative, imaginative food and
beverage operators with an ability to deliver high quality food
and beverage concepts to register for a business opportunity
at large cultural tourist attraction.
Saudi Arabia – Eastern Province
Responses should include:
1. company profile;
2. point of contact with email and phone numbers.
Responses from suitable qualified potential operators shall
be emailed to: easternprovince2019@gmail.com
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October 2019
Editor's letter
ith so many develop-
ments on both the hos-
pitality and F&B fronts,
it’s often difficult to
pinpoint the source of
change. Emerging trends tell us a lot
about where we’re going, but seldom
reveal where they’ve come from, often
leaving us guessing and formulating
our own equations to come up with
the answers.
What we, however, as industry
experts can track are the movers and
shakers, key players, biggest events
and more, and these past few months
– along with the coming ones – are
proving to be some of the most impor-
tant in years. From The Hotel Show
and Future Food 2019, to our very
own upcoming The Big Food & Bever-
age Forum and The Leaders in F&B
Awards, things are far from boring on
our end.
According to investment bank Alpen
Capital, hospitality revenue in the
UAE is forecast to increase by 10.8
percent annually from last year to
$9.8 billion by 2020. A steady growth
in international tourists at 7 percent
annually, and the opening of new
attractions such as theme parks, are
expected to drive the increase.
The UAE Government’s spending
on travel and tourism development is
expected to grow by 2.2 percent this
year and by 4.3 percent over the next
decade, according to the World Travel
and Tourism Council (WTTC). For
capital investment, it’s 2.8 percent
growth this year and 6.8 percent in
the next decade. Ahead of the curve?
We sure think so.
In terms of F&B, the appetite for
more is certainly on the rise. Demand
within the UAE's food and beverage
sector is expected to gain momentum
over the next three years, supported
by the country's fast-growing popula-
tion, rising number of tourists and ex-
panding halal food market, according
to new analysis from Dubai Chamber
of Commerce and Industry.
The analysis, based on recent data
from Euromonitor International,
projected fresh food sales in the UAE
to record a compound annual growth
rate (CAGR) of 8.3 percent over the
2018-2021 period.
When we look at the latest sta-
tistics and studies, numbers speak
much louder than words. While a lot
is behind us, there’s more to come,
and it seems like the momentum is at
an all-time high. As for where it’s all
coming from, we can attribute the re-
gion’s success to the leaders behind it
all, working tirelessly towards a future
that never fails to surprise us. And we
know that the best is yet to come…
Regards,
Dina
A note from
the editor
D i n a M a a t y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Contributors
Marouane Al Mandri
Mark Setchfield
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Farook Al Saliq
Cover Feature Photography
Alex Jeffries Photography Group
Marketing Executive
Vince Celestial
Vince@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
P +971 4 4200 506 | F +971 4 4200 196
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All rights reserved © 2014.
Opinions expressed are solely those of the
contributors.
Hotel & Catering News ME and all subsidiary
publications in the MENA region are officially li-
censed exclusively to BNC Publishing in the MENA
region by Hotel & Catering News ME.
No part of this magazine may be reproduced
or transmitted in any form or by any means
without written permission of the publisher.
Printed by UPP
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F L A V O R E D B U T T E R
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News
October 2019
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
Ras Al Khaimah Tourism De-
velopment Authority (RAKT-
DA) announced a record-break-
ing visitor numbers to Ras Al
Khaimah in August 2019, with
almost 118,000 visitors choos-
ing the UAE’s northernmost
Emirate to visit.
The Emirate of Ras Al
From the Africa Hotel Invest-
ment Forum in Addis, Marriott
International announced plans
to add 40 properties and over
8,000 rooms across the conti-
nent by the end of 2023.
The
company
also
an-
nounced signed agreements to
open its first property in Cape
Verde and further expand its
presence in Ethiopia, Kenya
and Nigeria. Marriott’s devel-
Emirates
Flight
Catering
(EKFC) has commissioned a
solar power system across its
premises, expected to deliver
an annual reduction of three
million kilograms of green-
house gas emissions.
EKFC’s latest initiative sup-
ports the Dubai Clean Energy
Ras Al Khaimah hits new record with almost
118,000 visitors in August 2019
Marriott International
to add 40 properties
across Africa by 2023
Emirates Flight Catering
announces major
investment in solar energy
Khaimah has witnessed a 5%
growth in overall visitor arriv-
als YTD, with the peak reach-
ing 117,995 visitors in August
2019. Reports also revealed an
8.4% increase in domestic visi-
tor arrivals which indicates a
rise in the Emirate’s popularity
as a preferred staycation desti-
opment pipeline through 2023
is estimated to drive invest-
ment of over $2 billion from
property owners and is expect-
ed to generate over 12,000 new
jobs in Africa.
Marriott International’s cur-
rent portfolio in Africa encom-
passes close to 140 properties
with more than 24,000 rooms
across 14 brands and 20 coun-
tries and territories.
Strategy
2050,
which
was
launched by His Highness
Sheikh Mohammed bin Rashid
Al Maktoum, Ruler of Dubai,
in 2015. Under the strategy,
the Emirate aims to produce
75 percent of its energy re-
quirements from clean sources
by 2050.
nation amongst UAE residents.
As for international markets
Poland, Russia, India, Kazakh-
stan and Czech Republic have
significantly
contributed
to
the record-breaking number of
visitors recorded MTD August
2019 with growth percentages
of 26.6%, 25.3%, 13.7%, 9%
and 8.3% respectively.
With almost 118,000 visitors
arriving to Ras Al Khaimah
in August 2019, hotels and
resorts also reported a 3.7%
increase in occupied rooms
propelling a 3.1% growth in oc-
cupancy rates compared to the
same period last year.
Radisson Hotel Group signs 11
new hotels
Radisson Hotel Group, one of the world’s largest, has an-
nounced the signing of 11 new hotels in Africa within the
first nine months of 2019.
This brings the Group’s African portfolio to almost 100
hotels and over 17,000 rooms in operation and under de-
velopment across 32 African countries, and firmly on track
to reach 130+ hotels and 23,000 rooms by 2022.
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Appointments
Appointments
Appointments
October 2019
The latest upcoming addition
to the award-winning Emaar
Hospitality Group portfolio,
Address Fountain Views Hotel
and Residences, will be open-
ing under General Manager
Ahmed Elnawawy.
According to the property, El-
nawawy has spent the last year
leading the hotel’s development
and pre-opening operations. Fo-
cused on guest experience, he
will drive the entire operation of
the hotel, overseeing guest rooms
and suites as well as residences
and diverse dining experiences,
and be tasked with driving stra-
tegic growth and revenue for the
property.
Address Fountain Views is
the seventh addition to the Ad-
Emaar Hospitality Group names Address
Fountain Views general manager
InterContinental Hotels at Dubai
Festival City announces promotions,
appointment
dress Hotels + Resorts brand in
Dubai. Located in Downtown
Dubai, the three-tower hotel and
serviced residences development
encompasses 193 guest rooms
and suites, in addition to six res-
InterContinental
Hotels
at
Dubai Festival City has an-
nounced the latest promotions
and an appointment across flag-
ship hotels in the UAE.
Sayed Tayoun was promoted
to hotel manager at Holiday
Inn Dubai Festival City. Tayoun
has been part of IHG for nearly
15 years across nine properties.
With Tayoun’s move, the hotel
has announced the appointment
of Michael Borges as area direc-
tor of Sales & Marketing for In-
terContinental Hotels at Dubai
Festival City.
Juliana Khalife was promoted
to cluster director of sales for In-
terContinental Hotels Group at
Dubai Festival City.
Waldorf
Astoria Ras
Al Khaimah
promotes
director of
operations
to hotel
manager
Waldorf Astoria Ras Al
Khaimah has announced
the appointment of Marco
Pedna as hotel manager,
from director of operations.
According to the
property, in this new role,
Pedna will oversee all
aspects of the operations
and strategic performance
for Waldorf Astoria Ras Al
Khaimah.
With more than 14 years’
experience in the hospitality
industry, Pedna has worked
for the Conrad Algarve in
Portugal and The Augustine
– Rocco Forte Collection in
Prague, Czech Republic.
Appointments
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Your window to expand.
Introducing Business POS for
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News
October 2019
In line with Nestlé’s Purpose
of “enhancing quality of life
and contributing to a healthier
future”, Nestlé Professional
conducted the first-ever Spe-
cialised Nutritional Training
programme designed and spe-
cifically developed to educate
and enrich the knowledge of
young chefs and support them
in offering more nutritious,
healthier dishes.
Moreover, how chefs can
positively impact the out-of-
home environment and help
improve the health of individu-
als in the Middle East. The spe-
Nestlé Professional conducts first-ever
‘Specialised Nutritional Training’ programme
cialised course is being imple-
mented and delivered to chefs
in collaboration with Tathqeef
Health Treatment Organiza-
tion Undertaking Services. Not
only does it enable the chefs to
learn and refresh their nutri-
tional knowledge, but it’s also
accredited by two bodies, the
Department of Health (DOH),
granting each certified chef
5.75 CME hours and Highfields
University in the UK for its in-
ternational accreditation.
The programme was split
into a three module theoretical
sessions led by Joumana Dab-
bagh, market nutritionist at
Nestlé Middle East, who took
the chefs through an in-depth
learning on nutrition basics
and practical techniques they
could employ in their everyday
work to provide healthier food
choices.
This was then followed by
a practical session conducted
by Nestlé Professional Senior
Advisory Chef Mohammed Al
Ghazzaoui,
which
included
multiple tasting exercises and
ended with a cooking compe-
tition, allowing the chefs to
experiment with the hands-on
implementation of the tech-
niques demonstrated in the
theoretical session.
This course is just in the be-
ginning of its path; there will
be several sessions executed by
Nestlé Professional in October
and November to empower
and equip a greater number of
young chefs in the UAE with
nutrition knowledge, leading
to a positive change in the out-
of-home environment.
For participation, and more
information, please visit
nestleprofessionalme.com.
Page 13
CREAM
Cream infusions,
for unique
signature tastes
The content of this advertorial represents the views of the author only and is his sole responsibility.
The European Commission do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID
FROM THE EUROPEAN UNION
Beyond the aesthetic effect and a set of textures,
European dairy cream refines, lightens, brings a
smoothness, a roundness, and in addition to all
this, it fixes and distributes flavors.
Being very pliable, you can add vanilla or soak
mint in it, and you will end up with a different
cream. European cream has the ability to bring
different tastes and flavors to the forefront. A
secret of French pastry chefs is to keep coffee
cream on hand for special uses. In fact, coffee
is revealed in all its subtleties in a cold infusion
which allows all of its nuances and notes to
be released. Pierre Hermé, uses a Corsican
technique by performing a double infusion for
his favorite coffee infused tart: first hot, then a
long cold steep. He creates a ganache with
the coffee infused cream and white chocolate,
then enriches it with a coffee flavored Chantilly
cream, which is made by boiling and infusing
it with spent coffee grounds.
After straining, the mixture is kept cold
overnight before being used the next day.
Colors and flavors mix, becoming a subtle
exercise in pastry creation, the process
of infusion makes each European cream
unique, both in its creation and the way in
which it’s used.
By inserting different flavors into their
pastry, through various concentrations and
refining methods, chefs are able to create
truly unique signature tastes. Whole or
scraped, Cédric Grolet, allows Tahitian
vanilla pods to steep in the dairy cream for
48 hours before slowly floating to the top.
For Benoit Couvrand, the choice of method
is sometimes a matter of the time available
“steeping vanilla for 15 minutes in a boiling
cream is just faster.” These hot preparations
are perfect for ganaches.
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Supplier watch
October 2019
Ornua is Ireland’s largest exporter of Irish dairy products, with annualised sales of over €2 billion.
Here, Ravneet Aulakh, foodservice manager – Middle East at Ornua, walks us through the supplier’s
formula to success
The Home of Irish Dairy:
Ornua
Can you introduce Ornua to our readers?
Ornua is a dairy co-operative which
markets and sells dairy products on behalf
of its members, Ireland’s dairy processors
and, in turn, Irish dairy farmers. The
group exports to 110 countries worldwide.
Headquartered in Dublin, it has
annualised sales of over €2 billion and a
global team of 2,200 employees.
Ornua operates from 10 business units
worldwide, including 14 production
facilities, and has sales and marketing
teams working in-market across all
four corners of the globe. The group is
structured across two divisions: Ornua
Foods and Ornua Ingredients.
Ornua Foods is responsible for the
marketing and sales of Ornua’ s consumer
brands including Kerrygold, Kerrygold
Dubliner, Pilgrims Choice, Forto and
BEO milk powders. Markets are served
by production facilities and in-market
sales and marketing teams in Africa, Asia,
Germany, Ireland, the UK, the rest of
Europe, Middle East and the US.
Ornua Ingredients is responsible for
the procurement of Irish and non-Irish
products and the sale of dairy ingredients
to food manufacturing and foodservice
customers across the world. The division
also responsible for managing volatility
through de-risking and trading strategies.
What are the key challenges the industry
is currently facing?
The global milk market is largely
influenced by global trade issues,
economic uncertainty, weather
extremes and more. As a result, market
volatility presents a challenge for
Ornua and its customers.
Ornua has over 55 years' experience
in operating a strong and agile network
of routes to market premium Irish dairy
products. To effectively manage market
volatility, the group has continued to
invest in trading expertise, fixed-term
contracts and other risk-mitigating
mechanisms, and has invested in premium
brands and value-added dairy ingredients.
What do you think of the vegan scene?
Ornua constantly monitors the diverse
changes in consumer motivations in
markets. While alternative milk is readily
available, you can’t underestimate
consumers’ preference for dairy. Dairy
products are an excellent source of
essential nutrients and play a vital role in
a healthy and balanced diet.
Long-term demand for dairy is good,
which is largely due to increased global
populations and the Westernisation of
diets. Today’s consumers demand natural,
sustainably produced dairy products and
Ornua is well-positioned to meet this
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Hotel & Catering NEWS ME
15
Supplier watch
October 2019
demand due to Ireland’s unique grass-fed
family farming system.
What types of technology are you most
interested in investing in?
Consumers’ tastes are changing, and as a
result innovation is a key component of
Ornua’s strategy for growth. To support
the global reach of many of Ornua’ s
retail partners and manufacturing and
foodservice customers, the group has
innovation teams based in centres in
Ireland, Germany, Saudi Arabia, Spain,
the UK and the US who are continually
working on developing new products
and technologies.
In 2016, Ornua opened Kerrygold Park,
a state-of-the-art butter production and
packing facility, which greatly improved
its innovation capability and ability to
deliver dairy products to consumers
around the world. More recently, in
2018, Ornua Ingredients developed TSC
Technology, innovative equipment which
produces consistent pizza cheese with a
rich, creamy flavour.
What are your bestsellers and why?
The Kerrygold brand is hugely popular
in the retail sector. Within foodservice,
Palatina Mozzarella is popular due to
its mild, creamy flavour. Its texture and
cooking quality are excellent, coverage and
stretch are easily controlled, and a generous
melt gives exceptional consistency.
Palatina White Cheese Feta, produced
in Ornua KSA, is a big favourite too. This
soft, white, brined cheese is smooth and
creamy, has a mild to sharp, tangy, salty
flavour, and delivers all Palatina’s high
standards of taste and performance.
How can business ties with Ireland be
an asset to enhancing this sector in the
UAE and region?
Strong historical ties with Ireland, Ornua’
s own foreign direct investment and the
quality of Irish dairy sees Ornua well-
placed to further enhance its strong
regional position. Ireland has always had
a special place in the minds of the UAE
and the wider GCC region when it comes
to provision of talent to the dairy sector,
academia and medical resources.
Over the last ten years, more GCC
nationals have chosen Ireland for third-
level education and post-graduate studies
in technology, research and health-related
sciences.
Ornua’ s investment in a facility in
Saudi Arabia uses pioneering technology
developed by Ornua and Teagasc (the
agricultural advisory board in Ireland)
to produce a range of bespoke fresh
white cheeses for the MENA region. The
technology allows milk ingredients to
be re-combined for fresh white cheese
production, placing key consumer needs at
the forefront of our growth strategy.
Ornua also sees the West African
country of Nigeria with a population of
190 million as a key growth market for the
group in the future and has invested in a
milk powder re-packing facility in Lagos
that will facilitate this growth.
Any upcoming expansion plans; where
do you see Ornua in the next five years?
Ornua is always looking for opportunities
within the region that complement our
existing investment and infrastructure. In
the GCC, we will see a continued focus on
re-combined dairy technology, with Ornua
well-positioned to meet these demands
over the next three to five years.
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openings & Launches
October 2019
The Slice dessert shop launches on Deliveroo
Olea at Kempinski Hotel Mall of the Emirates introduces
‘Eat.Play.Brunch’
BOCA rolls out autumn menu,
Argentinian night
The Slice: Cakes and More, a virtual dessert shop, has launched on
online food delivery platform Deliveroo. The launch aims to be the
answer to an increase in demand for desserts, and cater to vegan and
gluten-free consumers.
The Slice’s menu includes high-grade desserts for Deliveroo cus-
tomers to pick and choose from including salted caramel cookies,
filled, chocolate, and sugar donuts, muffins, cheesecakes, red velvet
cake, carrot caramel cake, as well as vegan and gluten-free cheese-
cakes and fudge cakes.
All of The Slice’s items will be sold to customers through the De-
liveroo app and delivered through the operational power of the Deliv-
eroo Editions Kitchens, the company’s off-site kitchens which cater
to non-chain restaurants located in Hessa Street, Jumeirah Lake Tow-
ers (JLT) and Business Bay.
DIFC’s BOCA has launched a new menu
featuring ‘more concise, seasonal and local’
dishes. Releasing menus four times a year
following the seasonality of local produce,
seafood and fish in the Arabian Gulf, BO-
CA’s new dishes include starter-type offer-
ings such as Dibba Bay oysters and sweet
potato hummus.
The Pizzettas and Paellas section in-
cludes classics and vegan options, followed
by mains such as charred squid, spatchcock
baby chicken, Emirati seabass linguini pasta
and more. On a sweeter note, desserts fea-
ture a black forest chocolate bar and a matcha
tiramisu. BOCA also offers a tapas section
starring vegan tacos, mini Wagyu beef burger
and other options.
Olea, Kempinski Hotel Mall of the Emirates has launched a new
brunch starting September 27.
Visitors will start the day with a lavish Parisian breakfast at Aspen
by Kempinski from 10am-1pm, and can choose from a selection of
freshly baked croissants, muffins, pastries and baguettes alongside
egg dishes.
Following that, they can head to Magic Planet where thrill seekers
and little adventurers alike can choose from rides and games. From
1pm – 5pm, guests can brunch to their hearts’ content at Olea.
Page 17
• NEW YORK
Tastefully Italian
ENHANCE
MOMENTS
SANPELLEGRINO.COM
Distributed by Bidfood UAE | T: 04 805 2000 | E: marketing.uae@bidfoodme.com | W: bidfoodme.com
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Cover Story
October 2019
We interview David Allan, cluster general manager at Radisson Hotel Group, Odile A. De Groot,
hotel manager at Radisson Blu Hotel, Dubai Canal View and Anni Timonen, hotel manager
at Radisson Blu Dubai Waterfront for a look into the magnificent world of Radisson, one of the
world’s largest chains
David Allan
Cluster General Manager,
Radisson Hotel Group
What has the cluster GM role added to
your career progression?
I would say that, in terms of broadening my
horizons as a GM and exposing me to a scale
of operation(s) bigger than I’ve experienced
previously, it’s proving to be a great
challenge. I trust that it will set me up for
further growth once we have all three hotels
ramped-up and operating successfully.
How has your background in F&B helped
you across the years as you climbed the
hospitality ladder?
I think F&B gives you a grounding that
other departments don’t always offer. This
isn’t a snobbery thing, it’s simply that
F&B has so many facets to it and, at its
core, offers opportunities for success and
progression for those who are willing to
get stuck-in and work hard.
As with a multitude of others, I’m used
to working long hours, difficult shifts and
forgoing the usual time off on weekends
and over holiday periods: that gives you
empathy for others that continually do the
same. It’s so important to recognise that
people in our industry make sacrifices in
order to make our guests happy every day.
Tell us a bit more about the awards and
recognition you’ve acquired, and which
ones are the closest to your heart.
I’d be clear in saying that I’ve been
ludicrously fortunate to work with
outstanding teams and individuals in
my career both in hotels and at an area
level. The level of support afforded to me
by Radisson Hotel Group is exceptional.
Being named GM of the Year on two
separate occasions (once for Park Inn by
Radisson and once for Radisson Blu), fills
me with satisfaction and reminds me of all
the help I’ve had along the way.
What would you say are a few
of your most significant career
accomplishments so far?
Our biggest, without hesitation, is the
successful opening of Radisson Blu Hotel,
Dubai Waterfront and its positioning as
the Friendliest Five Star Hotel in Dubai.
As with any opening, it involved masses
A
warm
Welcome
Page 19
Cover Story
October 2019
Hotel & Catering NEWS ME
19
David Allan, Cluster
General Manager at
Radisson Hotel Group
Anni Timonen, Hotel
Manager at Radisson
Blu Dubai Waterfront
Odile A. De Groot,
Hotel Manager at
Radisson Blu Hotel,
Dubai Canal View
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of hard work by everyone involved, but
in positioning ourselves this way we gave
ourselves another challenge and additional
pressure on how we could actually deliver
against such a bold statement.
The hotel and our culture have garnered
so many positives from our guests, owners
and press that it makes me very proud
of all our team, and it’s a joy to see so
many of them develop themselves in their
own careers while retaining the Friendly
element to all that they do.
I’m also extremely proud to have
also been able to introduce new selling/
incentive schemes which benefit each of
the hotels and our employees alike.
What are some industry challenges you
foresee, and the opportunities that arise
from them?
The biggest challenge will always be service
delivery and maintaining this at the level our
guests expect, while being mindful of costs and
pressure on revenues. We’re constantly looking
at how we can best balance the complexities
and I’m happy to say that we’re doing so.
two highly accomplished female hotel
managers who support me tremendously
and drive our hotels forward.
What new initiatives or programmes
have you introduced as a cluster GM?
We’ve broken down barriers on clustering
the less traditional roles such as those
involved in operations. We’ve challenged
and reduced the traditional number of
FTE’s required to properly run five star
hotels in Dubai without impacting our
service levels (quite the opposite). We’ve
Cover Story
October 2019
As with a multitude of others, I’m used to working long
hours, difficult shifts and forgoing the usual time off on
weekends and over holiday periods: that gives you empathy for
others that continually do the same.
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21
Cover Story
October 2019
You need
to enjoy what
you’re doing and
I’m happy to
see more young
women joining
the field.
Odile A. De Groot
Hotel Manager,
Radisson Blu Hotel, Dubai Canal View
You went from working at a brasserie
while studying, to eventually being
a director of food and beverage. Tell
us more about the dynamism of this
industry and how dreamers can make
it big.
First of all, you have to love and be
passionate about your job, especially in
the hospitality industry where long hours
are the norm and you need to talk to all
kinds of people all the time; you need to
enjoy what you’re doing and I’m happy to
see more young women joining the field.
Whether it’s in Africa, Europe or the
Middle East, the part of my job that
I like the most is seeing talent grow
and develop, bearing in mind their
attributes as well as challenges. In
Nairobi, 50 percent of the F&B team
were female and more than half of them
were single mothers.
What motivated you to go into the hotel
industry?
Firstly, being able to work and engage with
so many different people. Secondly, to be
able to work in different countries and
really understand the culture and reasons
why certain things are done in a specific
way. And last but not least, the suspense
– you never know what can happen within
the next few hours and that always keeps
you on your toes.
It’s also a very dynamic industry – you
constantly have to be innovating, in order
to stay ahead of your competitors.
What prompted you to work
for Radisson?
The restaurant I was working in, while
studying, was located right next to the
Radisson SAS Royal Hotel, Brussels (it
was still SAS at that time and not yet Blu).
Some of the heads of departments used to
come in and they were a very diverse and
dynamic group.
I’ve been with the Radisson Hotel
Group ever since as it’s a young, fast-
moving and fast-developing company.
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22
Cover Story
October 2019
Working in a hotel has multiple aspects
and it’s up to each individual to take on
maximum opportunities to learn new
things and grow.
What are the most challenging issues
you think you’ll face in your upcoming
position?
The supply of guest rooms, meeting venues
and outlets is definitely increasing in
Dubai. The key is to create a team that will
work together, not only when challenges
arise, but every single day. Returning
guests and positive word-of-mouth are the
best marketing any hotel could ask for.
In 2017, you joined the “friendliest five-
star hotel in Dubai”, tell us more about
what a label like this entails.
From the initial interview, we explained
to candidates what we wanted to achieve.
Personality was the key decision factor
when making the final selection. In an
operational hotel, equipment and service
flows have been tried and tested, over
time, in order to get as close to maximum
efficiency as possible.
In an opening hotel, where everything
is new and shiny, not everything goes as
planned – it’s up to people (employees)
to try their very best to make a wrong
situation right and even turn it into a
positive memory. Being friendly means
having the confidence to take ownership
of making sure that as many guests as
possible leave the hotel happy.
Tell us more about your plans for the
upcoming hotel, and what makes this
property unique.
Our aim is to become Dubai’s new,
distinctive and design-led hotel, one
which offers delightful service. The
development of the Business Bay area is
moving at a very rapid pace. This adds to
the distinctiveness of the hotel’s location,
which is close to Dubai Mall, Al Khail road
and Dubai Design District.
One example of why our hotel is design-
led is that we’re one of only a few hotels
with parquet flooring in our rooms. We
hope that as many people as possible walk
through our doors once we open and see
for themselves the other reasons why our
hotel is design-led.
Last, but definitely not least, carrying
on from the “friendliest five-star hotel
in Dubai” philosophy, we aim to offer
delightful service at the Radisson Blu
Hotel, Dubai Canal View. This may sound
cliché, but we aim to offer good service
with a smile and not try to be overly
pretentious in what we do.
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23
Cover Story
October 2019
Expo 2020
will bring the
eyes of the world
on Dubai and
us working and
living here, and
it’s a fantastic
opportunity to
both pick up
ideas, trends and
solutions from
around the world
and convert those
into initiatives that
create memorable
stays for our
guests.
Anni Timonen
Hotel Manager,
Radisson Blu Dubai Waterfront
Tell us a bit more about your career
journey and what sparked your passion
for the industry.
My first full-time job was as in the
housekeeping department. I knew I would
not be cleaning the rooms for the rest
of my days, but also immediately felt at
home in the international environment
of the hotel. I was quickly promoted to
minibar, from there to breakfast as a buffet
attendant, and after a few months I moved
on to meetings and events as a hostess
and eventually to front office.
This was the beginning of my journey
20 years ago, which has given me the
confidence and passion to operate a large-
scale international hotel.
Having had the support and opportunity
to undergo and graduate from the Mentee
Program by RHG, which develops future
GMs, I have the faith that one day I’ll
become a GM.
What was the biggest challenge you’ve
faced so far, and how did you find a
solution?
My biggest challenge is the most recent
one that probably most working mums
in Dubai can relate to, the way to balance
between a healthy family and work life and
at the same time keep up with exercise
to stay healthy. Guilt shadows me daily,
leaving my daughter for long days and, at
the same time, leaving work early at times
to care for the family.
The solution for me is to try to stick
to a routine so that everyone around me
knows when to expect me to be there for
them and empower the people in my team
to lead tasks and projects when I’m not at
the hotel. Also, I’ve realized that when I
exercise and keep myself in shape I’m far
more productive and efficient.
At the same time, I would not be able
to do what I do without the support I’ve
received from Radisson Hotel Group
and my GM both during my extended
maternity leave and in my current role.
Our company offers fantastic flexibility
and support, and focuses on the results
rather than attendance.
How do you see the hotel industry in the
next five years, and in light of Expo 2020?
I’m foreseeing a dynamic and diverse
future, where we gain from looking into
more efficient, sustainable and smart ways
to operate. A sustainable way of living and
operating businesses is slowly, but surely
making its way to Dubai, coming from
Finland where sustainability is integral
part of everyday life: this is something that
I’m keen on enforcing in my hotel.
Expo 2020 will bring the eyes of the
world on Dubai and us working and living
here, and it’s a fantastic opportunity to
both pick up ideas, trends and solutions
from around the world and convert those
into initiatives that create memorable
stays for our guests.
In your opinion, what’s the single best
quality your employees can possess?
We want to position ourselves as
the friendliest 5-star hotel in Dubai,
therefore friendliness is the key to deliver
memorable moments to our guests.
How important is a hotel manager to
their frontline employees?
My job is to shine the light on the path the
teams are to follow. I see my job as partially
strategic, where I push my teams to a
certain direction. At the same time, I need to
remain operationally involved by jumping in
to help out when the hotel gets busy.
I need to make sure the teams have the
means to do their jobs in the best possible
way, and that while working for us they
can develop and reach their full potential.
What’s next for Radisson Blu Hotel,
Dubai Waterfront?
We’re only on the second year of operation
after opening and have already shown
tremendous growth in standards and
service delivery since. Yet, we have so
many great ideas left to implement.
One of my objectives is to unleash the
power of my team, to fully maximise their
potential as we have many brilliant minds
working for us who can deliver a brilliant
future for our hotel.
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chain of the month
October 2019
Rotana
Rotana is one of the leading hotel management companies in the Middle East, Africa,
Eastern Europe and Turkey. Since the opening of its first property in Abu Dhabi, the
company has pursued an expansion strategy to establish its footprint in every major
city in the region and beyond, making it a homegrown success story.
Current properties
Upcoming properties
In Numbers
68
45
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Hotel & Catering NEWS ME
25
chain of the month
October 2019
• People are a key component
of Rotana’s success. Through
its TAROT (‘The Accelerated
Refinement of Talent) initiative,
the company aims to up-skill
its passionate employees and
also equip ambitious college
or university students with the
necessary skills and knowledge
to drive the future of the
hospitality sector.
• A socially responsible
organisation, Rotana places
significant emphasis on nurturing
local talent through its Duroob
programme. We have a keen
focus on attracting, training
and hiring local students and
graduates in every market in which
we operate.
• Sustainability lies at the
heart of Rotana’s operations.
The company’s corporate
sustainability platform, Rotana
Earth, has vision to become an
industry leader in implementing
sustainable business practices
that minimise harm and maximise
benefits to the environment,
economy and local community.
• Rotana’s loyal repeat guests are
supported by our strong product
offerings and exceptional levels
of service we aspire to. Our
award-winning Rotana Rewards
loyalty programme currently has
more than half a million members
across three tiers, namely Select,
Exclusive and Classic.
Rotana’s Key
Programmes
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26
chain of the month
October 2019
What are the main challenges you
face in hotel management and
operations?
Many markets around the world
have been witnessing an increasing
supply of hotel rooms. For instance,
major cities in GCC countries are
expected to launch an additional
58,000 keys in 2019. The rising
inventory will lead to substantial
pressure on room rates, and as
a result, hotel operators will be
required to take measures to protect
profit margins in their properties.
Similarly, continuously changing
patterns of consumer demand will be
a challenge. However, we recognise
this as an opportunity to engage
further with our guests through
product and service innovations. A
better understanding of customers
will be key and investment in data
collection and analytics technologies
will be critical.
What do you think are the most
important criteria for a smooth
flow of F&B operations?
Hotels can build a successful F&B
portfolio by presenting unique
and fresh concepts that will offer
simple, but excellent experiences
for guests. However, sustaining
business growth should remain
a priority and hotel operators will
need to have a keen focus on
improving operational efficiency
and rationalising costs to maintain
margins in view of the changing and
challenging market conditions.
At Rotana, we have a collection
of more than 300 unique dining
venues, which have remained a
major pillar of our transformation as
a hospitality industry leader in the
region. The concept of blending great
food, service and entertainment is our
recipe for success. Our F&B outlets
are increasingly recognised as lifestyle
destinations catering to the evolving
needs of guests of all ages and tastes,
going beyond food and beverage to
deliver great experiences.
How do you see the future of the
chain?
Rotana’s growth strategy hinges on
the expansion of its footprint and
diversification of its portfolio of offerings
to fulfil the company’s promise to
deliver truly treasured experiences for
guests, colleagues, and owners. Further
strengthening its repute as a key player
in the establishment of the region’s
indigenous hospitality industry, Rotana
will continue to pioneer new concepts
as it has in the past, for example the
recent signing of a direct distribution
agreement with Airbnb.
In line with its measured expansion
strategy, Rotana will deepen its
presence in its home market of the
UAE as well as the wider region,
while also exploring opportunities to
further extend its pipeline to leading
global markets, building on its
existing portfolios on the African and
European continents.
Rotana will also continue to
invest in technology and innovation
to further elevate the customer
experience at its hotels and offer
guests highly personalised service
and exceptional levels of quality
and comfort.
Guy Hutchinson
Acting CEO, Rotana Hotel Management Corporation
Page 27
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28
Event review
October 2019
The Hotel Show
companies and industry leaders from the
respective sectors to showcase products,
services, latest innovations, share
knowledge, discuss and forecast trends
and celebrate the industry’s ‘best in class’
over the three days.
The first edition of Middle East Design
and Hospitality Week (MEDHW) 2019
welcomed over 35,000 visitors from
over 110 countries at Dubai World
Trade Centre from September 17-19.
The Hotel Show Dubai, The Leisure
Show, INDEX, Workspace, Surface
Design Middle East, FIM, INDEX
Home and FM Expo came together to
form MEDHW.
The design and hospitality-focused
event offered a compelling platform for
35,000 Visitors Attend the Inaugural Edition of Middle East Design and Hospitality Week
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29
Event review
October 2019
Radisson Blu Hotel, Dubai Deira Creek Overall Champion
of The Chefs Table competition
Al Manzil
Downtown
Hotel took
home the ‘Best
Housekeeping
Team’ title
The best
alcohol-free
speciality drinks
Godwin Austen
Johnson won the
Hotel Room Set
Design Challenge
Eleven teams participated in the second edi-
tion of The Chefs Table competition which
took place during The Hotel Show Dubai.
Each team, comprising seven participants,
were judged on hygiene, kitchen skills, cre-
ativity, cooking skills, and taste while recre-
ating the complete experience that a diner
has from the moment he or she steps into
a restaurant.
The competition had four gold and seven
silver medal winners. “We had a fantastic
competition this year. The four gold medal
winners were only a point and a half apart
from each other and overall the teams this
year were neck and neck”, says Chef Uwe
Micheel, president of the Emirates Culinary
Guild.
In the gold category, Radisson Blu Hotel,
Dubai Deira Creek emerged Overall Champi-
on, Best Kitchen was claimed by voco Dubai,
JW Mariott Marquis won Best Service and
Best Bar was secured by Caesars Palace Blue-
waters Dubai.
Forty six housekeeping teams battled it out
for the Best Housekeeping Team title at the
third Middle East Housekeepers League of
Champions, sponsored by Restonic, at The
Hotel Show Dubai. Al Manzil Downtown
Hotel’s team claimed first place in the com-
petition this year followed by Address Dubai
Mall in second place, and the Westin Mina
Seyahi came in third.
ICCA Dubai in collaboration with
Alembic-Liquid Education Experi-
ence presented an exciting competi-
tion that put the showmanship and
mixing skills of participating bar
professionals to test, in a brand new
feature at The Hotel Show.
The bartenders received a mystery
box and three minutes to prepare
three ‘alcohol-free’ speciality drinks
that would woo the judges’ palates.
Roman Tanasiev from the Cave at
Conrad Sheikh Zayed Road, Dubai
secured first place in the ‘Outdoor
Pool & Garden’ category, Cedrick
Anthony from Luigia at Rixos JBR
bagged first in the ‘Aperitif’ cat-
egory and Rich Mar Mostar of KIM'S
Singapore Seafood claimed the top
spot in the ‘Food-Friendly’ category.
Three of UAE’s leading interior designers
and fit out contractors each created a con-
ceptual hotel room at The Hotel Show based
on the theme Dubai: A World of Possibility,
A Lifetime of Stories. Visitors at the event
voted for their favourite hotel room design;
Godwin Austen Johnson secured over 50%
of the votes. The other two contenders were
Gensler and STYLIS NSG.
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Manit Narang
Vice President, MEAI, ASSA ABLOY Global Solutions
On the company: We’re part
of ASSA ABLOY, a public-listed
company with a turnover exceeding
$8 billion dollars. Our division
is leading in the hospitality and
technology sectors, with the
provision of access control and back-
of-house services, in-room safes,
location service solutions, and more.
On products: I’m most excited this
year about staff location services, as
we offer them an ID which they can
carry, and press whenever in distress
for rescue.
On The Hotel Show: We’ve been
taking part for 14 years and it has been
great; we have no regrets whatsoever
as we’re always happy with the show
and outcome. The Hotel Show has
been maturing, for the better, and
we’re very excited about the HTNG
tie-up, which involved technology
speakers and personnel.
On the UAE: The UAE is a very
dynamic market when it comes to
hospitality, with a growing number of
tourists and hotel rooms: this business
will surely continue to flourish in the
years to come.
Exhibitors and Visitors
The Hotel Show
Event review
October 2019
Page 31
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32
Event review
October 2019
Alexandra Popa
Marketing Manager, MonViso Trading
Alexandra
Harasiuk
Export Broker, Pomerania
Development Agency Co.
Mohamed Karam
Senior Business
Development Manager,
MEA at Emerson
On the company: MonViso is a UAE-based
company that distributes MonViso Italian
Natural Mineral Water and more products
exclusively. The Hotel Show is a unique
concept, so we thought that – as an F&B
company – we would stand out from the
crowd. We’re very happy to take part, there
are some amazing brands here.
On products: MonViso is a 100% natural
mineral water. The source of the water is
Monviso mountain, in the Italian Alps, part
of a UNESCO Biosphere Reserve area. At
2,042 metres altitude, this is the highest
one in Europe. The higher the source,
the greater the guarantee of a pristine
environment and good water quality.
On The Hotel Show:
Today, we’re exhibiting
products from the
best companies at the
Pomeranian province.
From hotels to interior
designers, we expect
the industry to be
headed towards art and
modernity, so we offer
good lighting, wooden
floors, and the best of art
and design from Poland.
On products: We’re
focusing on lighting for
concerts, festivals, reality shows, all the needs for entertainment.
We have products that were used from everything including an
Ed Sheeran concert, to The X Factor. We also represent the best
engineers and project managers.
On the company: I
work for Emerson,
the company behind
the InSinkErator, part
of our solutions for
food waste and water
dispenser technology.
The Hotel Show is one
of the oldest platforms,
it’s nice to be back.
We as a company have
been participating, and
are always keen on
visiting.
On the market: Every
market changes and shifts; we see a shift, and the priorities
of end users are changing, so as suppliers and manufacturers,
we should take this into consideration and find products for
new trends.
In the pipeline: This year, we’re very proud
to be the Official Water Sponsor of the
Dubai 30 Days Fitness Challenge and be
able to create additional awareness over
our “Take Water. Give Life” initiative. For
example, one of the packages has a retail
price of AED 307 for eight packs of 1.5 litres
(pack of six bottles). Throughout the event
period, we will be selling it for AED 205,
with almost a 30% discount applied to 72
litres of water.
On sustainability: We recycle and ensure
the free collection of water bottles from
customers. We’ve also partnered with a
company to transform plastic into fibres,
which are later used to make t-shirts.
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Event review
October 2019
Ghizlane Benzakour
Owner, Table & Beyond
Geeta
Pahlajani
Founder, The
Goodness
Company
Kevin Boitrelle
Marketing Management, Eolisair
On the company: We’re specialised in
supplying hotels with operating equipment,
and believe in art of hospitality; I always say,
what about the square metre?
On The Hotel Show: This is our third year;
we like The Hotel Show, it’s specialised and
we have end users and interior designers
coming to see us. This year, they have more
than one exhibition taking part at the same
time, so we strike partnerships and learn
from other companies as well.
Everyone who works in the industry has
to come to The Hotel Show. We brought
new lines, and everyone has done the same.
This is a must-visit event.
On the UAE: We’re very positive: that’s
why am here, I believe in the UAE and
its leaders, and we’re excited about 2020
and beyond. The UAE has never stopped
surprising people; everyone wants to come
to Dubai.
On the company: The Goodness Company
is a sustainable lifestyle brand for consumers
and businesses, and the HORECA industry.
This is the first time we’re here, as we’ve
been seeing an increase in demand from
HORECA, and we’re exhibiting sustainable
lifestyle solutions.
On products: Our star product is the
flagship line Chocolatier, which has no
added sugar, is healthy, comes in vegan
variations and contains no palm oil: it’s the
perfect sustainable choice.
On sustainability: Sustainability is
extremely important. We’re seeing an
increase in demand, so HORECA needs
to be at the forefront; I feel like now it’s
all about embarking on this journey as
a collective. The Hotel Show is a good
platform, as it helps us reach out to
HORECA. The chefs are using our products
and creating vegan desserts here, and we’re
seeing interest from the wider GCC market.
On The Hotel Show: This is our first time
here and we’re glad to participate and raise
awareness over indoor purification. In the
UAE, 20-25% of the population suffers from
asthma, allergies and breathing problems
– key statistics for hospitality. However,
there’s a new solution now.
On products: Our main product is the
professional air purifier. First, it was being
used in healthcare, then we discovered
issues in hospitality that would require this
offering. This product removes odours as
well, which is very important as hotels do
have problems with smoke, food and more –
this is crucial for pollution.
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Event review
October 2019
Fereshteh
Tasdighi
Brand and Merchandising
Manager, EMEAI at
International Hotel Supply
Company
Anna Trushkina
Director, Product
Management (Hotels &
Activities), Wego.com
On the company: Our company is the biggest hospitality group in
the world; we design, develop, produce and distribute hotel-related
products. We have our own brand, and license many others – from
luxury cosmetic brands to amenities, it’s all there.
We’re experts in everything you can see at hotels. One thing that
differentiates our company is our focus on innovation; we try to
bring change and make a difference by introducing products such as
modern luggage racks.
On sustainability: We’re working on sustainability, as we want
to have eco-friendly products and try to use recycled plastic and
introduce dispensing bottles. The key message is “new and green”.
On the company: We’re the largest online travel marketplace in
the MENA region. I never miss a show, and this is my fourth The
Hotel Show. It’s a great opportunity to catch up with everyone, with
all aspects of hospitality brought together; from the housekeeping
competition, to the technology efficiency forum, it’s all here in this
one-of-a-kind event.
On new features: Wego.com is the biggest brand in its field. We
compare prices, so when you plan travel, it’s the app to go to. This
year, we introduced new features, you can check the Explore pages
for inspiration, and all the countries that are visa-free, we aggregate
travel deals in one go with discounts, so users can book holidays for
much cheaper prices.
Page 35
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From representing the owner, managing assets and approving budgets and capital expenses, to
selecting operators, negotiating contracts, analysing hotel operations, and enhancing profits and
product value, Nijat Aliyev, owner’s representative/managing director at Sofitel The Palm, Dubai
knows the formula to operating a successful property
A Haven on The Palm
the community and promotes our ethical
culture and practices.
What are your F&B offerings, and what
do you think guests are looking to see
nowadays when it comes to this sector?
With 12 diverse restaurants on offer,
guests can indulge in extensive
international choices of F&B at Sofitel,
The Palm. We have the award-winning
Porterhouse serving succulent meats
in a classically elegant atmosphere, the
commended Moana Seafood Restaurant
offering poolside chic vibes and delicacies
from the sea, The World Eatery, our
international restaurant with dishes from
all over the globe and Laguna lounge,
featuring the best sunset views and
sumptuous cuisine, to name just a few.
With offerings ranging from fresh
seafood, high-grade meat, an array of
vegetarian options and sumptuous
beverages, there really is an endless
plethora to choose from. In 2019, Dubai
Movers & Shakers
October 2019
What makes the Sofitel The Palm, Dubai
property unique?
With 546 rooms, suites, villas and
apartments, and a total of six swimming
pools, Sofitel The Palm comprises
accommodation and facilities that fit any
guest’s needs, whether it’s a couple, family
or guests who prefer lengthier stays. Our
range of accommodation is extremely
diverse and offers a flexible and plentiful
choice for guests looking at a Palm
Jumeirah getaway.
With an abundance of stunning organic
architecture and lush vertical gardens
created by renowned botanist Patrick Blanc,
the resort graciously reflects a timeless
spirit and tropical allure. The Polynesian
theme, coupled with “magnifique” French
elegance, bring a relaxing and unique
tropical hideaway to Dubai.
Furthermore, our drive as an
organisation to implement and over-
achieve through our sustainability
programmes enhances our position in
Nijat Aliyev
Sofitel The Palm, Dubai
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Movers & Shakers
October 2019
is an extremely competitive marketplace
when looking at the F&B scene.
Consumers are increasingly looking for
well-priced, innovative and ethical food
options. There’s a rise in sustainable living
and guests really want to know where
their food comes from, how a restaurant is
reducing waste and how healthy the food
they’re eating really is.
What are some of your most important
sustainability initiatives?
Sofitel, The Palm remains one of the most
sustainably designed resorts in the region,
and we continuously strive to better
our practices and performance through
technological advancements and various
other efficiency models. This year, we
were certified gold status by Green Globe
for our continuous efforts over the past
five years, and also follow Accor Hotels’
sustainable development programme
“Planet 21”.
Additionally, through our efficient
segregation programme, the hotel has
recycled over 120 tonnes of plastic, eight
tonnes of canned materials and over
60,000 litres of used cooking oil to date.
On top of this, we’ve also eliminated the
use of 4,800 kg plastic bags, replaced
plastic with biodegradable products in all
our outlets and reduced overall energy
consumption by 20% this year.
How do you see the future of hospitality
in the UAE and region?
As we are fast approaching the much-
anticipated Expo 2020, the UAE is
expected to grow its supply of hotel rooms
to an estimated 165,000 by then. This
brings an ever increasingly competitive
market driving all hotels across the UAE
to ensure that their properties stand
higher than the rest.
With this competition, hotels need
to offer more than just a standard hotel
experience, if they ever want to ensure
that they catch a portion of the country’s
estimated 45 million visitors by 2021. It’s
vital that hotels across the region take
heed from consumer opinions, follow
trends and stay up to date with what
guests are really looking for when it comes
to hospitality.
Lodge Villa
Sofitel The Palm, Dubai from above
View of the pool
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38
Opinion
October 2019
A monthly column by Martin Kubler, CEO, chief cook and bottle washer of sps:affinity –
Strategic Partnership Solutions
Dynamic Pricing
Q: How much does a pizza cost? A: It
depends on who you are. Welcome to the
world of dynamic F&B pricing. A quick
reminder: It’s 2019. We have hotels using
robots as butlers. We have restaurants
constantly chasing the latest trends.
Kombucha? Done. Bone broth? Yesterday’s
news. We have POS systems that can do
anything short of making coffee. We have
Uber, Deliveroo, Zomato, etc. – and yet:
F&B pricing and loyalty are still broken.
Restaurateurs still flock to The Entertainer,
Zomato Restaurant Week and other rigid
50% off schemes. Nobody dares to question
The Entertainer: “Look, it’s a homemade
success story – from kitchen table to untold
riches!” I get it. It had its moment, but
– it treats everyone equally and offers no
flexibility for restaurateurs or guests.
What’s the one untold truth behind
BOGOF vouchers? That’s right, guests will
only come when your restaurant is busy,
anyway. Do you need people paying half
price when your place is busy anyway?
About as much as a hit on the head with a
stick of celery…
From a guest perspective, the situation
isn’t that much better: 50% off is nice, but
if everybody else gets it, too, it won’t make
me feel special and, if I don’t feel special, I
won’t come back.
It’s time, when it comes to F&B pricing
and loyalty, to learn from airlines or hotels.
Why? Because not every restaurant is the
same and not every guest wants a BOGOF.
What’s needed is a more refined, data-
driven approach to loyalty and pricing.
I’ve long argued for dynamic/surge
pricing in the fast-casual delivery sector.
In other words: the price of a product
fluctuates according to demand. A pizza
ordered for breakfast (when very few
people order pizzas) is cheaper than a pizza
order on a busy Thursday night. Equally,
pizzas with less-in-demand combinations
(say pineapple + anything) are cheaper
than pizzas that feature in-demand
combinations.
On the technology side: it’s time for
data-driven apps to do their thing. What do
we want? Intelligent loyalty and discounts.
When do we want it? Preferably yesterday!
Hala Kiwi made a start a little while
back, by empowering restaurateurs and
making it possible for them to offer “off
peak” discounts and changing discount
offers frequently. In the end, loyalty and
discounts have to work for both sides,
restaurants and guests, to be successful
on the long run. If one party’s constantly
exploited, it’s not going to end well.
Even more interesting, perhaps, is a
recently launched app which rewards
repeat visits – because that’s really what
we should be interested in, isn’t it? The
question should be: “what can I do to
make my guests come more often and buy
more?” rather than “where can I find new
guests?”
Some clever folks came up with an app
called “Repeat” and it does just that: the
more often I frequent a place, the better
of a deal I get. Why should someone who
visits a place five times a week and spends
AED 120 every visit get the same BOGOF
discount that everyone else?
In short: it’s time to use data and
artificial intelligence to do more than just
dole out BOGOF discounts to random
punters. Get ready for a future where a
pizza costs whatever the restaurant thinks
you deserve, and where consumers laugh in
the face of BOGOF vouchers.
Page 39
Origin Green, the world’s fi rst national food sustainability
programme is Ireland’s commitment to a safe, secure
food supply far into the future. Members are audited at
every step, making it the only independently verifi ed
programme of its kind.
With over 90% of Irish food and drink exports coming
from participating members, fi nding a sustainable
supplier has never been easier. So make sustainability
key to a reliable food supply for your business and your
customers for generations to come.
Visit OriginGreen.com to learn more.
The world’s fi rst national
food sustainability programme
What if sustainable
sourcing was simple?
Page 40
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40
GM Interview
October 2019
Murat Zorlu, general manager at Rixos The Palm Dubai Hotel & Suites, tells Hotel & Catering
News ME about leading the getaway-style resort
All-Inclusive Luxury
Please share your career journey with
our readers.
I started my career with Rixos right after
my university education in Istanbul. I
joined Club Hotel Rixos (the first-ever
Rixos property) in Belek as a front office
team leader in 2001. In 2009, I had the
privilege of serving as operations manager
at Rixos Premium Tekirova, before I was
moved to Rixos Lares two years later to be
its assistant general manager.
I furthered my experience with the
group when I looked after Rixos Sungate
for three years, both in the capacity of
assistant GM for Food & Beverage for two
years and then assistant GM for Rooms for
one year. In 2013, I held a general manager
post at Rixos Beldibi and in 2018, the
once-in-a-lifetime opportunity presented
itself to me to be the general manager of
Rixos The Palm Dubai.
How did you find your passion for
working at luxury hotels?
My passion for the hospitality industry
started when I was eight years old, having
visited Hilton Bursa for the first time with
my father. We attended a gala dinner event
and I remember how excited I was. It was
there that I had first experienced what it
was like to be in a grand environment.
What truly left a mark on me was the
smiling staff that looked after all of the
attendees. To me, it seemed as though it
was a happy place to be in and I wanted to
be a part of that place.
What advice would you offer future GMs
in the making?
Be decisive. The general manager is
usually expected to make quick, but
also important decisions, whether it’s
Empowering staff is one of
the best gifts you can extend to
your employees.
Page 41
example, whom we know prefer larger
accommodation for added privacy.
With the launch, this year, of our
new Luxury Suite Collection, we’re able
to offer a spacious layout and homely
touches of a private residence, alongside
the resort’s unparalleled service and
amenities. There, guests looking for
exclusivity and discretion can choose from
a collection of two, three, four and five-
bedroom family suites.
As we pride ourselves on being family-
focused, we’ve also recently upgraded our
Rixy Kids Club. From sushi-making at
the culinary workshops, to exploring the
sandy beach with archaeological activities,
it curates a dynamic itinerary to cater to
all interests and provide educational yet
entertaining activities.
As the GM, what’s the most important
day-to-day task for you?
As a general manager, you’re responsible
for managing the hotel’s executive
team and overall hotel targets and are
responsible, first and foremost, for
delivering an excellent guest experience.
For me, it all starts and ends with guest
satisfaction, so I make sure I read all
the reports compiled by my team every
morning, and spend time talking to
our guests, collecting their feedback
and assessing how to enhance their
experiences and anticipate their needs.
What’s next for Rixos The Palm? How
do you stay ahead of competition?
Last year has been a very successful year
for Rixos, and has seen us become market
leaders in terms of hotel occupancy,
ADR (Average Daily Rate) and guest
satisfaction, which were monitored by the
increase of returning-guest ratio.
Rixos The Palm Dubai Hotel &
Suites was the first to launch an ultra,
all-inclusive concept in Dubai in 2012,
and we’ve since successfully positioned
ourselves as the UAE’s first luxury
multi-concept resort – with multi-board
packages including UAI, full board, half
board, and bed and breakfast. 2020 is set
to become another milestone year for us,
as we will be fully transitioning to become
Dubai’s first and only ultra, all-inclusive
resort starting January 1 of next year.
GM Interview
October 2019
Hotel & Catering NEWS ME
41
to resolve guest issues or execute a
business strategy.
Despite successfully climbing to the top
of the corporate ladder, strive to remain a
people person and retain a certain amount
of humility. A leader should be able to
listen well and hold open conversations
with staff. Empowering staff is one of
the best gifts you can extend to your
employees. Always strive to be a good role
model by practicing what you preach. Be a
leader instead of a manager.
What do you think is the most
important leadership aspect in
hospitality and why?
You need a clear vision in order for a
company or organisation to reach its
objectives successfully. Effective leadership
starts with identifying and outlining those
goals, then inspiring a team to follow.
My role as general manager of Rixos The
Palm Dubai Hotel & Suites is to set, then
clearly communicate, our brand vision
and company’s targets, and encourage my
team to share and implement them.
What are the most unique features of
the hotel and what’s your primary guest/
traveller category?
Currently, our main market is Leisure,
coming principally from CIS countries
(mainly Russia, Kazakhstan and Ukraine),
then the UK and Germany. We’re also
focusing our efforts towards growth in
the Middle East; the GCC market is very
important to us, we’ve allocated a lot of
our attention to improving our services
and unique selling points in order to
become more attractive in that capacity.
Our hotel is a unique luxury resort
located on one of Dubai’s most prestigious
destinations, the iconic Palm Jumeirah,
and boasts one of the longest private
beaches on the man-made island with
completely unspoiled views of Dubai’s
skyline. With four pools, a variety of
mouth-watering restaurants (including
two all-day dining venues) and bars, a
newly renovated kids club that boasts its
own private screen room and first in-hotel
amphitheatre, Rixy Kids Club, as well as
a portfolio of 82 recently upgraded suites,
we offer an outstanding resort experience
which caters to everyone.
With our ultra, all-inclusive package,
everything is already taken care of upon
booking, it’s this ‘leave your worries –
and wallet - at home’ kind of mentality
which has made us become so successful
in what we do.
How does the hotel adapt to different
guest preferences?
This year, a greater emphasis was placed
on improving our guests’ expectations
and personal experiences, which has led
us to invest in and upgrade our facilities
and leisure attractions. We’ve dedicated
a lot of care towards improving our
services and unique selling points to be
more attractive to our GCC guests, for
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Event Preview
October 2019
Inaugural Private Label and Licensing Middle East expo to shine light on soaring opportunities
across region’s food and non-food FMCG sectors
PRIME Expo Dubai
Private label products are poised to take
up more space on offline and online
retail shelves as major retailers around
the world listen ever-more-intently to
their customers when it comes to price,
quality and product options.
That’s the verdict of industry
heavyweights ahead of the first Private
Label and Licensing Middle East Expo,
the MENA region’s first dedicated
private label and licensing exhibition,
which will take place at the Dubai World
Trade Centre (DWTC) from October
29-31.
As consumer preferences and buying
habits continue to evolve around the
world, retailers spanning the full
food and non-food FMCG sectors are
constantly searching to expand their
product offering to meet demand.
Multinational corporations have
succeeded in latching onto the growing
global private label trend. Amazon, the
world’s largest online retailer, which
provides a platform for brands to sell
their own private labels, recorded $450
million in sales of its own branded
products in 2017.
MENA region primed for private label
growth
The trend is also gathering pace across
the Middle East and North Africa
(MENA). While private labelling
is entrenched in sectors such as
commercial aviation, hospitality and
cosmetics, more brands across the
full retail spectrum, from grocers to
fashion retailers, are recognising the
opportunities afforded by private labels.
Such is industry demand for a
dedicated platform, the inaugural Private
Label and Licensing Middle Expo has
attracted more than 130 specialist
manufacturers from more than 50
countries, with more than 5,000 local
and international visitors expected
to descend on the three-day event to
network and do business.
Carrefour, the Retail Excellence
Partner of Private Label and Licensing
Middle East, has witnessed private label
success with the introduction of its Bio
line and Carrefour-branded products
across the region. Miguel Povedano,
COO of UAE & head of Operational
Excellence, Carrefour of Majid Al
Futtaim Retail, explains that while the
private label trend offers opportunities
for brands to compete, it also encourages
retailers to consider quality control and
the end consumer.
“Retailers have a responsibility
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43
Event Preview
October 2019
to instil trust and demonstrate to
customers that private label products
are on par with their counterparts. The
process with private label products starts
with benchmarking exercises, where
retailers conduct research to identify the
market-leading brands,” says Povedano.
“The entire development cycle
is intense and can take up to seven
months. However, we don’t stop there,
we make sure to put all our products
through quality assurance tests up to ten
times a year.”
The private label brand of Lulu Group,
meanwhile, covers more than 2,500
products, and having first hit the shelves
a decade ago, Lulu-branded products are
now among the retailer’s bestsellers in
its 179 stores across the UAE and wider
Middle East, North Africa, India and the
Far East.
The first Private Label and Licensing
Middle East expo, which will run
alongside Gulfood Manufacturing 2019
allowing participants to explore the full
business potential of the food industry
supply chain, has come at an opportune
moment for the UAE-based group as it
looks to double its private label portfolio
by next year.
“We listen to feedback from our
loyal customers and understand that
we need to constantly innovate our
products to meet those needs. We’ve
seen strong growth in brand loyalty
through our private label products. That
loyalty is very important, which is why
we’re constantly on the lookout for
new products to expand our portfolio,”
says Shamim Sainulabdeen, head of the
Product Development Division of Lulu
Group.
“Our customers are looking for value
for money and there’s a shift in demand
for locally produced products. Having
our own private label brand allows us
to deliver this as we source as many
quality ingredients as possible from local
suppliers. We also source high-quality
products from the most reliable leading
manufacturers around the globe.”
As more retailers demonstrate
agility to meet consumer demands and
make their own mark in the private
label space, the first Private Label
and Licensing Middle East Expo is a
significant step in shaping the sector’s
future, say show organisers.
“With more businesses across the
food and non-food FMCG sectors
realising and maximising the potential
of private label, the inaugural Private
Label and Licensing Expo is the industry
meeting point that will help set the
future agenda,” says Trixie LohMirmand,
senior vice president, Events and
Exhibitions, DWTC.
“Leveraging the co-location with
Gulfood Manufacturing and Dubai’s
strategic position as a business
incubator, accelerator, and gateway
to new markets, the three-day expo
will be abuzz with industry-defining
discussions, game-changing business
opportunities and unprecedented
networking.”
The dedicated expo focused on
private labelling, brand licensing
and contract manufacturing
includes a range of features.
A dedicated Hosted Buyers
Programme has attracted pre-
qualified buyers, from F&B to
FMCG, with a purpose of sourcing
new products, meeting with global
suppliers and manufacturers,
and offering new business
opportunities, while the Meetings
Programme will enable retailers
and FMCG players to meet and
network with providers.
The Private Label & Licensing
Middle East Summit will provide
a tailored knowledge-exchange
arena for industry experts to share
insights on product innovations and
the latest market trends, including
sessions on ideation, distribution
and customer loyalty.
Private Label and Licensing
Middle East 2019 will take place
from 10am-6pm on October 29-
30 and 10am-5pm on October
31. For more information, visit
prime-expo.com
About
the Event
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Armenian Hospitality
Budget-friendly stays
Traveling to Armenia suits every budget.
Whether you prefer top-rated hotels,
where presidents and famous artists
have spent a night, or simple hostels,
where every guest is treated to a taste of
Armenian hospitality, you will make your
own journey in Armenia. Travellers can
certainly catch a good deal on top-rated
hotels, which include Radisson Blu Hotel,
Grand Hotel, Armenia Marriott Hotel – all
in Yerevan – and more.
Amazing eats
Food in Armenia is good and cheap: most
local foods are priced at around a dollar or
two. In some tourist areas, and in Yerevan,
prices are higher towards the centre, but
if you leave the main area and head to
side roads and alleys, you can find more
affordable options.
Depending on the time of the year that
you arrive in Armenia, some foods will
be a lot cheaper than others; just look
through the marketplace, and you will find
a lot of great deals.
Another way to eat on a budget while
traveling is to cook your own food.
Armenian marketplaces are full of cheap,
fresh and incredibly tasty products. The
locals know all the best cheap spots, so
you’ll get a chance to experience local,
authentic cuisine without breaking the bank.
WCIT 2019 Congress in Yerevan
From October 6-9, the 23rd World
Congress on Information Technology
(WCIT 2019) will take place in Yerevan,
one of the largest and most prestigious
ICT events in the world.
WCIT 2019 will host internationally
renowned speakers Reddit Co-Founder Alexis
Ohanian, VaynerX Chairman Gary Vaynerchuk,
Infosys Founder Narayana Murthy and reality
show celebrity Kim Kardashian.
Special Feature
October 2019
A nation of many traditions, Armenia has skyrocketed onto top destination lists in the last few
years, but what makes it a favourite among travellers?
Page 45
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Event preview
October 2019
The Big Food & Beverage Forum 2019
Agenda and panellists revealed
BNC Publishing and Hotel & Catering News
Middle East’s The Big Food & Beverage Forum
2019 will take place on Wednesday, November
13 at Hilton Dubai Al Habtoor City.
From founders and CEOs, to F&B
managers, key players, professionals and
general managers, the biggest names in
the industry come together every year at
Hotel & Catering News ME’s Big Food
& Beverage Forum to engage in game-
changing discussions and network.
Attendees will share their expert
analyses on the F&B, tourism and
hospitality sectors. Join 160+
professionals at the event this year, where
Hotel & Catering News Middle East will
be partnering with some of the biggest
names in the UAE, region and globally.
BNC Publishing and Hotel & Catering News Middle East’s The Big Food & Beverage Forum
2019 will take place on Wednesday, November 13 at Hilton Dubai Al Habtoor City
Registration and networking
Welcome address: Hotel & Catering News ME
Keynote address: Du
Panel 1 – Going out or staying in? The balance between restaurant experiences and delivery
services in the market
• Yousef Al-Barqawi, regional manager, Deliveroo Editions – EMEA
• Naim Maadad, chief executive and founder, Gates Hospitality
• Sudqi Naddaf, executive chef, Kempinski Hotel Mall of the Emirates
• Spero Panagakis, co-owner, BB Social Dining
Despite the costs of maintaining delivery vehicles and allocating the right talent, global reports have
revealed that mobile app delivery platforms are expected to grow at a compound annual growth rate of
27.9% — to $16.6 billion — by 2023, a jump from $3.79 billion in 2017.
The main drivers of this growth include high internet penetration, higher standards of living in
developing countries and an increase in mobile phone usage. While offering convenient experiences
to consumers, a number of restaurateurs and industry professionals are debating whether delivery has
affected in-restaurant dining experiences, and if the two can co-exist in harmony.
In this panel, attendees will discuss the creativity behind reinventing and rebranding dining
experiences, convenience versus quality, rising demand for discounts and deals, shifting consumer
patterns and more.
Expert session
Panel 2 – The right people: Attracting, and retaining, the right talent in the regional F&B
landscape
• Lynne Bellinger, director of Food & Beverage Development, Marriott International Middle East &
Africa
• Kelly Anne Luker, Head of HR, The Entertainer
• Reif Othman, chef and founder, REIF Japanese Kushiyaki
• Piers Burton, owner/executive director, Eagles Spearing Consulting
• Abdul Kader Saadi, managing director, Glee Hospitality
08:00am
08:45am
08:50am
09:00am
09:50am
10:00am
Page 47
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47
Event preview
October 2019
• Jeremy Vercoe, manager, CatererGlobal.com
One of the biggest challenges facing industry professionals in the region is finding the right talent,
and offering a combination of work-life balance, compensation and working conditions that is lucrative
enough to make employees want to stay.
In addition to industry trends, which have a direct impact on employment patterns, business owners
and hiring managers constantly face the need to adapt to ever-changing markets – so how can a
winning human capital formula be achieved?
Panellists will discuss top strategies for employee engagement and retention, development and
training programmes, head-hunting tactics, the possible shortage of qualified candidates and – an
important topic – female leadership in hospitality.
Coffee break
Panel 3 – The perfect match: How suppliers can help make F&B operations a success
• Wael Al Jamil, CEO, Bidfood
• Kyra Bommelje, director of food & beverage, JA The Resort
• Stefano Iorini, managing director, Monviso Trading
• Monal Malhotra, Head of F&B operations and business development, Sharjah Investment and
Development Authority – Shurooq
• Danny Planter, founder, D&T Group
• Dragan Susa, chef de cuisine, Emerald Palace Kempinski Dubai
Quality suppliers can make or break F&B operations. How can a match be made between the right
suppliers and F&B venues for a smooth flow, and how can the former help the F&B sector achieve the
tricky balance between quality and speed?
From researching everything from reputation to success rates, to considering costs versus results, F&B
outlets will spare no efforts when it comes to choosing the right suppliers, but how do suppliers ensure
they’re a good fit for the task at hand?
Panellists will discuss the challenges facing suppliers, trends and developments in foodservice, the
newest products and services, the role of technology in delivering optimum guest experiences and
more.
Expert session
Panel 4 – The customer isn’t always right: Calorie counts, ingredients and everything in between
– how far should F&B establishments go in an effort to cater to consumers?
• Omar Chihab, founder and general manager, BOCA
• Ziad Kamel, owner, Couqley French Bistro & Bar
• Martin Kubler, CEO, sps:affinity – Strategic Partnership Solutions
• Love Mansukhani, founder and managing director, Ribbon Consulting
• Mariangela Ruggiero, executive chef, Radisson Blu Media City
According to a report issued by the Business Registration & Licensing (BRL) sector in Dubai’s
Department of Economic Development, the total number of restaurants and cafés in Dubai reached
427 during the first four months of 2019. This included 258 restaurants and 169 coffee shops, a growth
of 25 percent compared to the same period in 2018.
With more options in the market, consumers are becoming increasingly aware of their power to
choose, while venues often risk a full-on identity change as a result. Topics of discussion in this
panel include changing consumer preferences, the rise of plant-based eating, menu calorie-count
requirements, restaurant staff communication tactics and more.
Lunch and networking
*More panellists due to be added, please check hotelnewsme.com for updates.
10:50am
11:10am
12:00pm
12:10pm
01:00pm
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Marketplace
October 2019
Monviso
What was your most important
product launch?
In 2018, we launched the 750 ml and 375
ml glass bottles for MonViso Italian Natural
Mineral Water, with both still and sparkling
options. We aimed for a minimalistic design
for the bottles, as we wanted to ensure the
product would stand out based on its prop-
erties: springs from the highest source in
Europe and a UNESCO Biosphere Reserve,
the lowest sodium content in the world and a
very low count of minerals.
MonViso stands out in the competitive
water industry as being a brand with a heart.
Actually, the most important launch for us will
always be our “Take Water. Give Life” initia-
tive. For every litre sold through designated
partners, AED 1 is directed to Al Jalila Foun-
For all the latest News, Visit www.hotelnewsme.com
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Read the latest edition on www.hotelnewsme.com
Marketplace
Water
dation. Together, we’re preparing for a better
future as we believe in transforming lives
through medical education and research.
A rapidly growing population means a
growing need for medical capacity. At Al Jali-
la Foundation, they work to discover innova-
tive solutions to address the medical chal-
lenges of the future. On a monthly basis, we
respect our commitment and direct the litres
raised to Al Jalila Foundation. With the sup-
port of all our partners and clients who made
the choice to “Take Water. Give Life” until
August 31, we raised 460,069 litres together.
What are some of the most unique
properties of your water?
MonViso is a 100% natural mineral water. The
source of the water is Monviso mountain, in
the Italian Alps, part of a UNESCO Biosphere
Reserve area. At 2,042 metres altitude, this
is the highest one in Europe. The higher the
source, the greater the guarantee of a pristine
environment and good water quality.
With only 0.33 mg/litre, MonViso has
one of the lowest sodium levels in the world,
making it perfect for low-sodium diets. Mon-
Viso is extremely light with a count of 48
mg/litre of dissolved solids. A water with
these characteristics is, not only safe to drink
in large quantities, but also helps avoid phys-
ical fatigue, promotes diuresis and is recom-
mended for controlling hypertension and
kidney problems.
The taste of the fabulous dishes pre-
pared by top chefs will not be affected
when drinking MonViso. The balanced
Stefano Iorini, Managing Director
Page 49
9TH - 11TH DEC 2019
ABU DHABI NATIONAL EXHIBITION CENTRE
Def ining Innovation in the Food,
Beverage & Hospitality Industry
1,000+ exhibitors from 50+ countries
20,000+ visitors from 90+ countries
500 fully hosted VIP buyers
10+ events and features including
Hosted Buyer Programme, La Cuisine,
UAE National Coffee Championships,
SIAL Innovation and The Mercury Awards
th
An Event By
Host Venue
Culinary Partners
Retail Partner
Strategic Partner
Host Sponsor
Official Travel & Destination Management Partner
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50
Marketplace
October 2019
composition of the water ensures a seam-
less tasting experience.
Why should businesses purchase
your product?
Partnering up with MonViso, a business will
have ensured the following three advantages:
• Offering, at a competitive price, a premium
100% natural Italian product for their clients
• Giving back to the community by being part
of the “Take Water. Give Life” initiative
• Being an eco-conscious brand and recy-
cling; we would develop the ideal logistic
solution for our clients to provide free col-
lection of the empty glass or plastic bottles
We’re a brand with a heart and, by association,
our clients will become brands with hearts.
Our aim is to have many more companies be-
come part of the “Take Water. Give Life” ini-
tiative. Less is more and, with joined forces,
we would be able to do a lot of good together.
Moreover, we believe in developing long-
term partnerships with our clients to ensure
that common goals are achieved. We aim
to establish proactive communication with
partners and generate successful logistical,
distribution, marketing and sales activities.
What’s in the pipeline for your company
and its product offerings?
On the corporate side, we’re working on cre-
ating tailor-made solutions for our partners
in the different industries we’re active in. Re-
tailers have certain demands in comparison
to the hotel industry, but we will make sure
to develop a suitable set of actions and en-
sure the best service for them.
For our end users, we’ve been actively spon-
soring more than 500 sporting events since the
beginning. We believe exercising and hydrating
properly go hand in hand. This year, we’re very
proud to be the Official Water Sponsor of the
Dubai 30 Days Fitness Challenge and be able
to create additional awareness over our “Take
Water. Give Life” initiative.
Hydration will play a vital role for all par-
ticipants at the event during this period and
we created two special bulk packages for cli-
ents who are keen on being part of our initia-
tive. For example, one of the packages has a
retail price of AED 307 for eight packs of 1.5
litres (pack of six bottles). Throughout the
event period, we will be selling it for AED
205, with almost a 30% discount applied to
72 litres of water.
However, the most important part is that
from the price of AED 205, AED 72 will
be directed to Al Jalila Foundation for fu-
ture medical research. We will provide free
delivery and collection of the empty plastic
bottles. Everyone participating in the chal-
lenge can easily give back to the community
and help create a better future. The choice
is theirs to be part of the “Take Water. Give
Life” initiative.
monviso.com
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Marketplace
October 2019
FIJI Water
FIJI water is sourced on a remote
island in Fiji and filtered through
volcanic rock that gathers in an
aquifer deep below ground. It
gathers natural electrolytes and
minerals that give our water its
unique soft, smooth taste.
FIJI is the #1 premium imported
bottled water in the US.
Bidfood
Al Ain Food & Beverages
PJSC, Agthia
What was your most recent product
launch?
We recently had two great launches. Firstly,
the limited edition Diamond S.Pellegrino 1
litre bottle in celebration of S.Pellegrino’s
120 years. The special edition glass bottle
comes with a silver-lined 120 Year Anni-
versary label and diamond-shaped rivets
that reflect S.Pellegrino’s timelessness,
purity and complexity. The special edition
bottle can be found exclusively in Burj Al
Arab, Jumeirah.
Secondly, and in terms of our prod-
uct range, our latest product launch is
the new Acqua Panna bottle design. It’s
now a sleeker, more modern bottle with
a minimalistic, bold visual and logo –
with the same, classic taste that we all
know and love. The new glass and PET
bottle sizes include 1ltr, 750ml, 500ml,
and 250ml.
What’s this product’s selling point?
It’s the “Smoothest Taste on Earth”. Acqua
Panna’s new bottle design and the cam-
paign that comes behind it tell the story
of the water’s 14-year journey through
the hills of Tuscany, which is the contrib-
uting factor behind its balanced compo-
sition which gives it its popular smooth
taste. The design also features the iconic
Florentine fleur-de-lis, the family crest of
the historic Medici family who founded the
water, and Acqua Panna’s signature orange
colour.
What’s in the pipeline for your company
and its product offerings?
We have a new and exciting product range
from S.Pellegrino, as well as a new coffee
brand coming soon.
bidfoodme.com
Zero Sodium
Al Ain ZERO was developed to address the
increasing demand for reduced sodium in-
take, with less than 0.0001% sodium. It’s
the first pH neutral, sodium-free, regula-
tory-approved (ESMA) water produced in
the UAE.
Al Ain Vitamin D
Al Ain Vitamin D is the only Vitamin D
plain water in the world uses Al Ain’s low
sodium composition to which Vitamin D is
added without any preservatives, colours
or flavours. It also contains extra calcium
to assist the absorption of the vi-
tamin.
Al Ain Bambini Water
Babies have a much more delicate
system than adults. They require
intensive care and optimal nutri-
ents, not just from their food but
also from water. Al Ain Bambini
Water for babies is balanced with
essential minerals, and is manufactured us-
ing an upgraded filtration and disinfection
system.
Al Ain Bambini Water contains no so-
dium, nitrate, fluoride or bromate.
Al Ain Zero Bromate
Bromate is present in drink-
ing water and depends on
several factors such as the
source, original concentra-
tion of bromide ions and
the manufacturing process.
Al Ain Zero Bromate is the
first zero bromate-
branded
bottled
drinking water in the
UAE and GCC.
All bromate has been
completely
removed
through
an
advanced
process
at the Al Ain factory so that it’s
lighter on the kidneys, and safer
for pregnant women.
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Event preview
October 2019
Leaders in Food & Beverage Awards 2019
Meet the Judges
Daniel During
Founder and Principal Managing Director,
Thomas Klein International (TKI)
Conrad Gallagher
CEO
Food Concepts 360
International brands and home-grown
concepts are invited to take part in the
Leaders in Food & Beverage Awards’
ceremony, which will recognise top players
During has spent most of his life living and working across the
globe including 10 years with Hyatt International Hotels in
executive positions in luxury urban and resort properties in the
Middle East, Serbia, Spain and Kazakhstan.
In 1997, During joined Wafi City and spearheaded the project
from its conceptual stages, to design, development and opening.
His duties as Pyramids general manager were further extended to
Wafi City and MKM Group of Companies, heading up the Food
and Beverage division and tasked with the opening and operations
of 17 outlets in Dubai and Abu Dhabi. In April 2001, During
established Thomas Klein International in Dubai Media City.
Finian Conrad Gallagher is an award-winning, Michelin Star chef and
multiple cookbook author with over 30 years of culinary experience. A
visionary entrepreneur and formerly the owner and creator of his own
world-renowned brands, as well as being the CEO of Aura Hospitality, a
company with 30 brands and 42 outlets, Gallagher is spearheading the
development of all-new concepts around the globe from London, New York,
Cape Town and Dubai.
After spending many years in Los Angeles, Las Vegas, New York and
most recently Abu Dhabi and South Africa, and now bringing his unique
flair to Food Concepts 360 brands, the company has continued its successful
expansion under Gallagher’s leadership with the creation of new concepts.
in the industry bringing excellence and
innovation to the market.
Judges are invited to participate based on their
experience, business acumen and expertise. They
are independent F&B and hospitality industry
leaders which we have selected in such a way so
as to ensure objectivity and benefit from their
breadth of expertise.
BNC Publishing and Hotel & Catering News Middle East’s Leaders in Food & Beverage Awards
2019 will take place on Wednesday, November 13 at Hilton Dubai Al Habtoor City
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Event preview
October 2019
Martin Kubler
CEO
sps:affinity – Strategic Partnership Solutions
Martin McLean
Founder-Director
Compass Project Consulting
Martin Kubler is a hotel GM and hospitality and service industries
consultant with 20+ years of executive-level management
experience in hotels, in Europe and the Middle East, and interim-
and board-level consulting experience in Africa and Asia.
Kubler is the founder of Iconsulthotels, a boutique
hospitality, leisure, and tourism consulting firm, and the
CEO of sps:affinity, a Dubai-headquartered business advisory
and consulting company. He is a Fellow of the Institute of
Hospitality, a frequent speaker at hotel, marketing and customer
service conferences and events, and a regular contributor to
industry websites and publications.
McLean has managed the development of a number of retail
and F&B projects in Australia, Singapore and China, before
taking up a project management role in Dubai where he
consulted for Nakheel Shopping Malls and later, Emirates
Leisure Retail.
Along with his Partners, McLean co-founded the multi-
award-winning Compass Project Consulting in 2014. To date,
the team has successfully delivered over 150 F&B as well
as hospitality projects throughout the region, representing
respected owners, operators, designers and landlords to deliver
memorable destinations.
Guarav Sinha
Founder and CEO
Insignia Worldwide
Sinha founded Insignia Worldwide Group in
2003, and stands as the visionary mastermind
behind the world’s first brand enrichment
company, specialising in travel and destination
creation. As a creative protagonist, he
has accumulated a formidable portfolio of
achievements which has solidified his status as
an internationally recognised leader in his field.
Based in Dubai for the past 22 years and before
launching Insignia, Sinha spent a decade in
advertising at Lowe. He then took on the illustrious
role of head of marketing for Hilton Worldwide in
the Arabian Gulf between 1998 and 2002.
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Further afield
October 2019
By Mark Setchfield
“Fromage” Heart to Yours
Beaufort Cheese Cooperative
Stepping forward I was the first volunteer to
milk a cow, it was the freshest milk you can
get. I had travelled 2,400 metres up to the
alpage (high mountain pasture) where a herd
of Taurine cows were grazing, ready for the
second milking of the day.
Farmer and landowner Christian Juglaret,
president of the cooperative, Laitiere de Haute-
Tarentaise and Beaufort cheese producer, owns
pretty much as far as the eye can see.
Beaufort is a mountain cheese, like Gruyère,
produced in the alpine regions of Savoie. From
June to November, the cows are grazed on the
sunny side of the mountains where the grass
is green and lush. Milking starts at 3 am then
again at 6.30 am. The milk is then transported
by road into town, to the factory where the
cheese process begins: only milk produced that
day can be used to make Beaufort.
The cows' excrement is used to fertilise the
grass, putting vital nutrients back into the
soil. In June, there are lots of flowers, which
enrich the taste of the milk. By November,
the temperature drops dramatically. The
cows make the four-hour descent down the
mountains, where they spend four to five
months in barns feeding on hay and cereal.
The initial investment for the factory was
€19 million, set up to exclusively produce
Beaufort, a risky decision Juglaret explained,
as the machinery can only make one type of
cheese. They now also produce mountain
butter and fondue cheese as part of an ever-
expanding business.
It’s no secret that the Middle East is
home to some of the world’s most
popular varieties of cheese. European
Union statistics have revealed that the
UAE imported 18,485 tonnes of cheese
from Europe in 2018.
The French cheese industry employs
nearly 300,000 people and is the
second-largest producer of milk after
Germany; from mass production to
remote organic farms, the French
love cheese. I travel to Lyon and
Annecy in France to meet some of the
heavyweights of cheese production, and
to a remote farm up at the heights of
Bouchet-Mont-Charvin to find out why
the Middle East is demanding so much
French “fromage”.
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Sodiaal Cooperative
Annecy, France
Our host Jack Fahed, the sales manager
from Otramont who looks after the
Middle East region, was our guide for
the Emmental cheese plant. Unlike the
previous manufacturing sites I'd visited
so far on the trip, this was on a huge
commercial scale. Milk is transported to
the plant from as far as Brittany, as rural
grazing gives the Emmental its distinct
taste.
Like much of the cheese production
I'd seen in France, this plant is now fully
automated. Each cheese wheel starts its
long journey through the plant by being
off-loaded from the trucks manually, then
the machines take over.
During the three-week ripening process,
each wheel is inspected weekly, there
three tests that can determine the stage
of ripening. If the surface of the wheel is
rounded, this indicates that air pockets are
forming. In the third test, using a special
tool, a section of cheese is taken from the
wheel to check the size of the holes. The
ideal size should be the size of a cherry,
much like the cheese you would see in
Tom & Jerry cartoons.
Once the orders are placed, the
electronic system selects the wheels
from the caves, depending on the age,
ready for processing. Robots remove the
wheels from the caves. Each wheel is then
transported to the processing plant. First,
they are blasted with 80-degree water,
the computer then selects one of three
channels for the cheese. Sliced, shredded
or cut into huge 5 kg blocks, these are sent
to catering companies and hotels.
As we follow the three processes,
we stop briefly at a fourth, the cream
cheese production unit, still in its prime
and on a much smaller scale. Cream
cheese is produced for commercial use,
for restaurant dessert recipes such as
cheesecake and pastries. Within two
hours, I had seen the huge wheels stacked,
flipped washed, sliced and shredded in a
seamless production process, but like the
other facilities, I had visited the original
Further Afield
October 2019
process of cow’s milk and rennet is still
the same.
One of the questions I asked was, if the
wheels are cut into blocks, what happens
to the excess? Jack replied, nothing is
wasted: the cheese is shredded, just
like what you would buy and use to top
a pizza. This completely changed my
attitude to buying pre-grated cheese in
bags, I have now seen where it actually
comes from.
sodiaal-fromages-solutions.com/fr
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Further afield
October 2019
Abbaye de Tamié
Tamié Abbey is a Cistercian monastery,
situated in the Bauges mountain range
in the Savoie region of France, bordering
Italy and Switzerland. It exists today as a
Trappist community of thirty monks who
are well-known for their cheese-making:
Abbaye de Tamié.
The cheese is soft and made from
unpasteurised, locally sourced cow's
milk from three different breeds, Tarine,
Abondance and Montéliarde. The monks
use a whopping 4,200 litres of milk daily
to produce 400 kg of cheese from fourteen
farms across the Tamié valley.
The cheese is 20 cm in diameter and
4 cm thick, and similar in texture to
Reblochon. However, the Tamié is larger
than Reblochon cheese with a less creamy
pâte, but the taste is often stronger and
more perfumed.
The mechanisation of the production
process has made the factory more
efficient and less labour-intensive. Cheese-
making is the main source of income for
the monks; tours can be booked and the
gift shop sells, of course, cheese, and other
local delicacies, which also adds to their
income.
Frère, (brother) Nathanael who
manages the factory was our host for the
morning, and speaking via a translator he
explained the cheese-making process, a
recipe that has remained the same since
the 12th century. Unpasteurised whole
milk is warmed to 34°C, then rennet is
added. Once the mixture is sufficiently
firm, the curd is cut using special blades to
separate the curds and whey.
The mixture is then left for twenty
minutes to drain, placed in moulds with
small drainage holes and then mechanically
pressed to remove any remaining whey.
After pressing, the cheeses or wheels are
removed from the moulds and immersed in
a brine for two to three hours before being
transferred to caves, where they are stored
for three weeks at a constant 13-14 degrees
in 95% humidity.
abbaye-tamie.com
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Further Afield
October 2019
The Farm of Pézières
My last visit was 1,300 meters above sea
level. On the heights of Bouchet-Mont-
Charvin, the farm of Pezières stands at
the foot of the mountain of Sulens. Barely
accessible with an SUV, we made the
journey in a tour-sized bus, as our skilled
driver cautiously drove us up to meet
Fabrice Ruphy and Mathilde Duthier, two
young farmers in their early 30s.
The couple has 22 cows: Ruphy uses a
mobile milking station that milks the cows
and pumps into the storage vats. With a
4.30am start and twelve hours between
milking, their working days are long, but
they don't count the hours they say.
After Ruphy’s first milking of the
day, Duthier starts the cheese-making
process, first adding natural rennet to the
morning's milk in a deep stainless steel
vat located in the cheese-making room.
Within less than an hour from cow to
processing, life in the form of yoghurt is
added to the milk, the bacteria eat away
at the sugar. This, in turn, produces lactic
acid which helps the curd form.
The blade slowly cuts through the
curd, and Duthier can feel its density. She
knows when it has reached the correct
texture and grain size. However, she says
no two days are ever the same, it depends
on where the cows have been grazing
and what they’re grazing on: this can
dramatically alter the process timing and
taste.
Once she feels the grains are at the
right size, the vat is left to stand so the
curd falls from the whey: this is when
she prepares plastic moulds. The moulds
are washed and lined with cheesecloth,
a traditional method, also compulsory
as part of the Reblochon production
regulations.
Then, whey is then poured over
the cloth: it adds heat and helps the
fermentation process. The cheesecloth's
function is to block the small holes in
the moulds so the curd doesn't drain out,
along with the whey. In theory, four litres
of milk will make one Reblochon wheel,
weighing around 500g.
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Event review
October 2019
Future Food 2019
at Address Hotel,
Dubai Mall
Powered by top regional leaders from
the food and beverage manufacturing
business, the forum took place in
attendance of Her Excellency Mariam
Al Mehairi, Minister of State for Food
Security, UAE, His Excellency Abdulla
Al Maeeni, director-general, Emirates
Authority for Standardization and
Metrology (ESMA), UAE, Saleh Lootah,
chairman, UAE Food and Beverage
Manufacturers Group, Abdulla Aujan,
executive chairman, Aujan Group
Holding, KSA and Mella Frewen,
director-general, Food and Drink
Europe, Belgium.
Also in attendance were Tariq
Ahmed Al Wahedi, CEO, Agthia
Group, UAE, Thamer Temairik, CEO,
Halwani Bros, KSA, Nadim Nakfoor,
SVP, Pepsico Middle East, UAE, Tarek
Sakkam, CEO, Dubai Refreshments,
UAE and Ahmed Belyouha, Chairman,
Emirates Macaroni Factory.
The forum analysed the measures
required to sustain strong growth and
innovation in the food and beverage
manufacturing industry, in an event
which was held on September 25-26 at
Address Hotel, Dubai Mall.
• The platform addressed the
challenges faced by food and beverage
manufacturers, producers, brand
and label owners, retailers, logistics
and technology service providers,
government organisations and other
law enforcement agencies involved in
the business of food manufacturing.
• Among the hot topics discussed
were: The role of the food industry
in securing a robust National Food
Security Strategy, the merits and
pitfalls of promotion-focused food
retailing, e-commerce trends that are
redefining traditional food business –
how the industry should re-position,
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Event review
October 2019
understanding the possible emerging
best practices and adapting to
challenges within, etc.
• Headlined by: Agthia Group, Dubai
Refreshment PJSC, IFFCO, Nestle
and Pepsico. The sponsors for this
event were Al Ain Farms, Friesland
Campina, Yellow Door Energy, Food
People, Tate & Lyle, Dubai Industrial
City, SGS and Rakez. Media Partners
are Eye of Dubai, Caterer Middle East,
Hotelier Middle East, My UAE guide,
Eye of Riyadh, Packaging & Food,
Hospitality News Middle East, Food &
Beverage Networker, Foodbev Media,
Hotel & Catering News Middle East,
CHR Magazine, Food Magazine, EME
Outlook, Small Enterprise and Food
Business Gulf and Middle East.
The unprecedented food and beverage
event, hosted by UAE Food and
Beverage Manufacturers Group, brought
together the manufacturing industry,
developers, leaders in the sector and
industry experts, food and beverage
manufacturers, packaging industry
experts, equipment manufacturers and
other thought leaders.
“We’d like to support F&B
manufacturers in reducing both their
energy costs and environmental footprint
through solar power generation,”
says Rory McCarthy, chief commercial
officer of Yellow Door Energy. “We’re
honoured to be a part of this esteemed
forum that brings together industry
magnets. Together, we can harness the
sun’s energy to achieve economic and
sustainability objectives.”
Discussing key trends and innovations
in the F&B sector, Shashank Vengsarkar,
managing director of Dohler Midde
East highlights: “In line with the health
trend, one of hottest topics at the
moment is definitely the sugar taxation
in the beverage industry, which will be
extended to JNSD as of December 1 in
the GCC. We’re working strenuously
with both our development teams and
customers to come up with solutions to
help them mitigate the additional tax,
and also upgrade their products for the
end consumer’s benefits.”
"There can’t be a better time to
discuss food transformation than to
stand at the doorstep of Expo 2020
with its theme ‘connecting minds and
creating the future’,” says Dr Suheel
Ahmed, CEO of Arabian Foods.
“We’re glad to support Future Food
2019, an important platform for F&B
manufacturers and leaders to meet
and discuss the current trends and
challenges that surround the industry,”
says Ramy Jallad, group CEO of RAKEZ.
“At Rakez, we’re home to over 960 F&B
companies, covering the complete supply
chain from dairy, confectionary and
beverage productions to F&B processing,
packaging and many more. Participating
in events like this definitely gives us an
in-depth insight on how we can better
support the growth of our F&B cluster,
as well as attract more companies from
this segment to take advantage of the
The forum was a two-day event
featuring panel discussions and
workshops. The Food and Beverages
Manufacturers Group (FBMG) is
an association that brings together
all F&B manufacturing firms in the
UAE. Formed in 2012, under the
auspices of the Dubai Chamber of
Commerce, FBMG is committed to the
development of the food and beverage
industry. This event was organised by
Ejtemaat Knowledge Network.
About
the Event
cost effective, efficient and business-
friendly ecosystem that RAKEZ and Ras
Al Khaimah offer.”
“As people are at the core of every
business, we identified Future Food
Forum as the perfect opportunity to
share insights and discuss common
challenges around attracting and
retaining human capital in the food and
beverage industry. Food People is a food
and beverage talent solutions business,
born in Dubai, operating across the MEA
region and beyond, that partners with
organisations to create tailored solutions
to support their human capital strategy,”
says Luke Truin from Food People.
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60
When it comes to dreamlike stays, we often
feel the need to choose between luxury and
comfort. However, there’s a hideaway that
lies – literally within the heart of Sharjah
– that takes the pressure off having to
compromise one for the other. “Welcome
home” is the default greeting at Al Bait
Sharjah, and it really is home, because
everybody knows your name.
Situated a mere 25 kilometres from Dubai,
Al Bait Sharjah is one of GHM’s newest
destinations and a member of The Leading
Hotels of The World. Having opened its
doors in December 2018, the resort brings
together the best of modern comfort and
amenities with echoes of old-world UAE.
The property transforms historic manor
houses to create a magnificent escape that’s
home to 53 exquisite rooms and suites, four
unique dining destinations, a state-of-the-art
fitness centre, a 15-metre outdoor swimming
pool and a luxurious spa.
Al Bait Sharjah also features a variety
of breath-taking cultural experiences and
architectural sights including the UAE’s
Review
October 2019
only round wind tower. Plus, an authentic
‘elephant door’ that has been restored from
one of the heritage homes – not surprising
since the property houses a mini museum
and library. Every room and suite within the
hotel reminisces traditional Arabic influences
with contemporary design aesthetic to
ensure that each space is unique to itself.
The Patio Room, our abode for the night,
is spacious, well-lit and unmistakably
Arabian-styled. The ladies will feel like
they’re the Jasmines waiting for their
Aladdin to arrive through the terrace, but the
magic carpet awaits inside just opposite the
bed. With a channel selection that includes a
variety of handpicked options, it can be hard
to leave the comfort of the elevated bed, but
once you hop off – don’t forget to leave the
glass teardrop so that housekeeping won’t
change the sheets, a fantastic initiative that’s
part the hotel’s sustainability efforts.
At Al Bait Sharjah, they welcome you
with a magical, sparkly lavender drink and
popping chocolate, and your room is stocked
with a healthy beverage-filled mini bar, a
coffee machine, Middle Eastern treats and
even gold and silver sugar to enliven your
sips. The hotel takes food very seriously,
with carefully crafted dishes and surprises
that you’ll find nowhere else in the UAE.
The Restaurant offers a one-of-a-kind
tray, think Alice in Wonderland, featuring
everything from golden egg fondant to giant
meringues and gift-wrapped mini sandwiches.
Breakfast at The Restaurant is a la carte, and
you can order as much as you want from an
artfully-presented menu of charcuterie, cheese
and even truffle eggs and foie gras – you’re in
the land of wonder after all.
The Arabic Restaurant, on the other hand,
offers a more authentic experience that
will bring you back to the roots of Middle
Eastern cuisine. From crispy falafel and
spicy potatoes, to grilled fish with rice and
a very special carrot cake, nothing beats a
night at the elegant yet cosy dining venue,
which boasts exceptional service too. The
restaurant exudes Emirati elegance with a
modern flair, welcoming guests with high,
wood-beamed ceilings and interiors adorned
Al Bait Sharjah
Review
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Review
October 2019
with stunning textiles.
The Ice Cream Shop, a hidden gem in
the Heart of Sharjah, creates indulgent
homemade ice cream in a variety of flavours,
using either camel or cow milk as a base.
Served on a bed of ice, you can try everything
from gold charcoal to mastic and honey –
and they’re all as good as they sound.
If you’re in the mood for some relaxation,
and we would highly encourage this notion
at Al Bait Sharjah, you can head to the
beautiful outdoor swimming pool. You can
also discover a whole new level of beauty
and wellness treatments at The Spa, paired
with the most effective healing techniques of
the Far East. A sanctuary in its truest sense,
it’s divided into two spaces to offer men and
women dedicated havens – each with its
own relaxation lounge, hammam, steam and
sauna as well as individual reception areas
and spa boutiques.
Over-thinkers and those who carry
their stress with them can make the
most of the spa experience with the India
Oriental Ritual, a full journey that includes
an aromatherapy foot polish, ayurvedic
abhyanga massage, marma point head
massage with a hair masque and more. The
therapist was very professional, carefully
explaining every part of the ritual, and
leaving time for some blissful solitude by the
hot and cold baths, or at the tropical shower
where you’ll be transported to another world
through light and sound.
A retreat by itself, Al Bait Sharjah sits
in the one of most central areas of the
emirate with convenient access to a variety
of cultural sites and destinations, including
Sharjah Art Foundation’s ever-magnificent
Rain Room. From inspiring museums, art
galleries and handicraft centres to a number
of quaint souqs and shopping streets as
well as the wonderful Al Noor Island and
Mleiha Archaeological Centre, the property
welcomes guests to embark on a nostalgic
journey that will take them back to the roots
and heritage of old-world UAE.
Al Bait means “home” in Arabic, and
whether you find it in the alleyways of the
hotel on a starry night, or while relaxing in
your room before a swim, there’s something
about Al Bait Sharjah that will make you feel
like you just have to come back – and we’d
be delighted to.
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Opinion
October 2019
Our Services:
• Salary & Compensation Survey
• Pre-opening recruitment from 20 countries
• Executive Search & Head Hunting
Currently Hiring:
• General Manager
• Director of Sales & Marketing
• Sales Manager / Executive
• Director of Engineering
• Front Office Manager
• HR & Training Manager
• Hotel Manager
• Director Finance
• Executive Chef
• F&B Director
Celebrating 23 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful & blissful journey.
We also thank the Almighty, Bin Eid team members, ex-employees, associates and numerous unseen souls who supported us to navigate
in our 23 years of spectacular journey. Thank you for the trust and confidence placed on us.
PO Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com Tel: +971 6 5686144 Website: www.bineid.com
BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
Since 1995
M D Warrier, managing director at Bin Eid Executive Search, gives us an in-depth look into
recruitment challenges and the best ways to overcome them
CV under-talk or over-talk?
Over the past 23 years, I’ve been screening
the CVs of 130 plus nationalities for
various roles including general managers,
COOs, VPs, department heads, middle
management, and even supervisory and
junior roles.
Often, I notice that CVs don’t
communicate what’s required:
• Candidates can mention preferred roles,
up to two positions.
• Start with the current job or the most
recent employment. The employer name,
country and work location should be
mentioned, in addition to job title and
the role reported to. Also, indicate direct
reports under the role.
• Start and end dates of employment
are essential. A brief description of
job responsibilities, ideally within 175
words, comes next.
• If an applicant has 25 years of
experience with five organizations, for
instance, they should appear on the first
page if possible.
• Academics and professional
qualifications with length of the course
and the names of the institutions /
universities give the assessor a proper
understanding of the applicant.
• Applicants can also highlight
training and self-development
courses undertaken, if any. Major
accomplishments, key competencies
and skillsets need to reflect the
candidate’s journey.
• Family status, and number of children,
will help the employer understand the
background of the job seeker from a
better perspective.
• In today's rapidly transforming
marketplace, executives particularly at
leadership roles are expected to have
global mobility.
• Relevant language proficiency needs to
be highlighted.
• Notice period is essential. One month’s
to three months’ notice period are widely
seen these days.
• It’s advisable to mention the preferred
email, Whatsapp and mobile numbers.
• Even though a one-page CV is ideal,
a two-page CV is practical. Mention
employment history in the first page.
The hospitality industry has been evolving
as a knowledge society over the years and
this poses challenges and opportunities.
In order to navigate successfully in a
competitive global marketplace, the
industry needs high-performing employees
in all disciplines.
The above is mentioned to emphasise
the vital role of human capital in all
walks of life, commercial growth,
national development, business and
world-class ventures.
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