Hotel & Catering, October 2020
Page 1
The city’s skyline soars with the opulent
Sofitel Dubai The Obelisk’s arrival
Hotel&Catering
NEWS Middle East
ALL THE LATEST FROM THE MIDDLE EAST HOSPITALITY INDUSTRY
OCTOBER 2020
New Heights
FIRST THINGS FIRST
Meet the GM behind IHG’s
Hotel Indigo debut in the GCC
FROM YO! TO TEXAS
Gourmet Gulf’s chairman on
the group’s most successful brands
ROTANA UNVEILED
The key components of the chain’s
success, starting with its People
Page 2
Create your
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It provides the perfect base for chefs to express their creativity.
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Page 3
3
HOTELNEWSME.COM | OCTOBER 2020
NEW
HEIGHTS
COVER STORY
IN THIS ISSUE HCNME
20
MAKING DELICIOUS
POSSIBLE
Executive Chefs Elie Lteif
and Guarav Gulati share
their top recipes,
brought to you by Nestlé
Professional MENA
24
SUPPLIER WATCH
A Foodservice
Revolution
Chef Middle East to launch
B2B e-commerce platform
26
EVENT PREVIEW
TUTTOFOOD
Milano 2021
A B2B exhibition for the
agrifood ecosystem
28
THE BUSINESS
Gourmet Gulf
Sami Daud, chairman
of Gourmet Gulf, takes
us on a journey to
discover the group’s
biggest brands and its
secrets to success in
the region
32
WHAT’S COOKING?
The Artisan
Chef Mohammad
Chabchoul has
held the position of
executive chef at Grand
Millennium Hotel
Business Bay for two
years since the hotel
opened in October 2018
44
MOVERS & SHAKERS
Totally Hooked
Paul Stewart, general
manager at The Duck Hook
and Hillhouse Brasserie,
discusses his venues’
approach to the pandemic,
and keeping customers
coming back for more
46
CHAIN FOCUS
Rotana Hotels
& Resorts
The company has pursued
an expansion strategy to
establish its footprint in
every major city in the
region and beyond,
making it a homegrown
success story
34
The city’s skyline
soars with the
opulent Sofitel
Dubai The Obelisk’s
arrival
Page 4
4
OCTOBER 2020 | HOTELNEWSME.COM
TAKING
CHARGE
GM INTERVIEW
52
F&B FAR AND NEAR
Counting Calories
Soniya Ashar, founder of
the UAE’s first food data
intelligence software
NutriCal, reveals why there’s
more to a recipe than chef
and ingredients
54
SUSTAINABLE KITCHEN
Café Teachings
Arbor School’s
farm-to-fork concept
56
OPINION
Risk Management and
its Impact on the Hotel
Industry
By Ciarán Kelly, Managing
Director, FCM Travel
Solutions, Middle East &
Africa
40
IN THIS ISSUE
HCNME
Laura Eggleton,
General Manager,
Hotel Indigo
Dubai Downtown
Page 5
Rise to the top
with French Cream
In
pastry
and
other
branches of the culinary
arts, there is no denying
that cream is an essential
ingredient. As a cooking
element,
it
adds
an
incredible depth of flavor.
European dairy cream,
especially French cream,
enhances the flavor of all
preparations.
It has an unparalleled
melt in the mouth, and
its softness on the palate
is uniquely smoothing
and comforting.
No
matter
the
level
of
the
cooking
skills,
anyone can incorporate
French cream to a range
of dishes, from savoury
to sweet.
The content of this advertorial represents the author’s point
of view only and is the sole responsibility of the author.
The European Commission is not responsible for any use
that may be made from the information contained herein.
Creamy, tangy
grapefruit meringue
By Chef Nina Métayer
Nina Métayer is a French Chef awarded twice as
best pastry chef of the year in 2016 and 2017.
For her dessert, she decided to put together a
fruit-forward dish and whipped up a creamy
grapefruit meringue, then completed the
plate with vanilla tonka chantilly.
Page 6
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OCTOBER 2020 | HOTELNEWSME.COM
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NEWS Middle East
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Page 7
Page 8
8
OCTOBER 2020 | HOTELNEWSME.COM
H
ello, October! It seems as though
this is the magic month for
hospitality and F&B, given the
sheer number of new opening,
reopening and launch releases
I have been receiving – all
September long. From ‘mood’ rooftops, to socially
distanced sports halls, hotels and restaurants have
been doing their best to keep things fresh.
“I’ll take it from here,” said October, as it bid
farewell to September’s confusing ups and downs
– it truly was a transition period like no other.
Now, whether we have indeed arrived at something
substantially transformative or not, it’s rather
debatable. By the looks of it, it’s highly unlikely that
the so-called ‘normal’ will arrive anytime soon. The
good news is, it really doesn’t have to.
UAE restaurateurs and hotel GMs have been
adapting like the most capable of chameleons,
proving once, twice and even thrice more that
there’s nothing out there that can scare these ever-
resilient professionals.
Moreover, I have been reading a lot of positive
news on business travel bouncing back; 50% of
organisations in the region are travelling again,
which means that – slowly, but surely, and very
cautiously – we may be seeing a rebound in no
time.
Now, on a more mitigative note, a study
conducted by Unilever Foods has found that 44%
of UAE chefs were stressed, which has prompted
the launch of #FairKitchens, a movement geared
towards improving working conditions for the
culinary pros. What we need to see more of, are
more solutions like the aforementioned, and
much less unfairness in the workplace for our food
heroes.
Hashtags like the above, much like
#UAERestaurantsUnite, aren’t simply buzzwords
or trending topics on your Twitter feed: they
involve real people from the industry, and deserve
as much attention as the new brunches and
staycation offers – because behind the creativity
there are masterminds and hard-working
champions who have truly earned every bit of their
success – and may have had to re-earn it in the
wake of COVID-19.
I always ask my fellow industry friends and
colleagues to power through, but this month I’ll
say: stop and smell the roses (with your mask on,
please). The best is yet to come and it can only get
better from here. Make use of the resources out
there that can help you, such as Dubai Chamber’s
‘Ask the Expert’ social media series and – by all
means – if you need a hashtag, please start one and
we’ll join the movement.
DINA MAATY
EDITOR
dina@bncpublishing.net
STOP AND SMELL THE ROSES
(WITH YOUR MASK ON, PLEASE)
EDITOR’S NOTE
HCNME
Page 9
Always by your side
to offer your guests an extra star
Whatever happens
the #1 destination for premium entertainment
''en français''
Page 10
10
OCTOBER 2020 | HOTELNEWSME.COM
I
n the professional kitchen, speed
and efficiency are paramount,
but must not be at the expense
of other factors such as food
quality or hygiene, say Rational
experts.
This is why cooking systems are
increasingly in demand which, even
after grilling and braising, are quickly
available for other applications
such as steaming or baking. This
is why Rational has looked over
the shoulders of the cooks when
developing the new iCombi Pro
combi-steamer and integrated the
intermediate cleaning system.
“Imagine,” explains Thomas Hofer,
Managing Director RATIONAL Kitchen
& Catering Equipment Trading FZCO,
“You’ve grilled for lunch and now
you need to start preparing for the
evening quickly. There’s no time for
extensive cleaning.”
In order to keep production running
without significant interruption,
Rational has integrated ultra-fast
intermediate cleaning for the new
iCombi Pro as a component of the
intelligent cleaning iCareSystem.
Even with stubborn traces, this only
takes around 12 minutes and ensures
that the next cooking process is not
impaired by taste transfer or
unpleasant odours. The cleaning time
is so short that it gives just enough
time to prepare the next load.
Of course, an intermediate cleaning
does not replace intensive care.
iCareSystem is so intelligent that it
recognises and displays the current
degree of soiling and, based on
this, gives a clear recommendation
for cleaning, including descaling,
according to Rational.
A total of nine cleaning programmes
are available: strong, medium and
light, in normal and eco modes –
with less detergent and water but
longer cleaning time – ultra-fast
intermediate cleaning, rinsing without
tabs and rinse aid. Hygienic gloss
cleaning is even possible overnight to
use the production-free time. Thus,
individual options save cleaners,
operating costs and labour.
Rational has also further developed
the solid cleanser in line with the
principle of sustainability. It is now
phosphate-free, smaller and is simply
placed in the drain basket. Compared
to the previous model, up to 50% less
cleaner is required. At the same time,
the new iCareSystem saves up to
30% water. Even the costs for water
softening or manual descaling are
eliminated, because the iCombi Pro is
automatically descaled as required.
Rational experts underline the importance
of food quality and hygiene
NEWS
HCNME
Thomas Hofer, Managing Director
RATIONAL Kitchen & Catering Equipment
Trading FZCO
Page 11
11
HOTELNEWSME.COM | OCTOBER 2020
InSinkErator, a business unit of Emerson, the inventor and
the world’s largest manufacturer of food waste disposers
for home and commercial use, has launched its regional
e-learning centre in response to the high traction the plat-
form has gained in the Middle East and Africa.
In 2019, about 900 training hours were logged in the region
alone. The platform also gained significant traction during
the coronavirus lockdown period, accounting for about
500 current students.
“During the height of movement restrictions amid the
COVID-19 crisis, we were certainly well-equipped to offer our
customers the relevant tools and solutions. Since Coronavirus
disrupted our daily routines, it has forced the digital trans-
formation to accelerate and take precedence. Taking after
the vision of the UAE government and thanks to the solid
infrastructure provided by them, we will continue to enable
easy access to information and promote education for all.
The underlying goal is to provide our partners with the ability
to build knowledge and have fun while they are at it,” says
Mohamed Karam, Senior Business Development Manager of
InSinkErator, MEA.
One of the first organisations to introduce such educational
resources, InSinkErator initially launched its preliminary
e-learning centre back in 2016 in the US. The platform was
launched to provide customers and partners with a tool to
educate themselves about available products as well as to
improve the quality of sales and after-sales customer service.
The education platform aims to engage with customers who
want to learn more about InSinkErator products and how
they are used. It also aims to encourage training use from
trade partners and other industry professionals, to get edu-
cate about our range of products which include food waste
disposers, water dispensing technology and FoodServcie dis-
posers for commercial use, that will give them the knowledge
and confidence to promote InSinkErator products.
InSinkErator launches regional
e-learning platform for customers
and partners
NEWS
Mohamed Karam, Senior Business Development Manager of InSinkErator, MEA
Applause.
You can’t get
it with your
usual methods.
They cover 90% of all conventional
cooking applications, yet require less
space because of their broad spectrum
of application, synergy and intelligent
functions. Helping you to save energy,
raw materials and time, and still produce
more than ever before.
Register now and experience more.
rational-online.com
Newer is better. It's faster.
Page 12
12
OCTOBER 2020 | HOTELNEWSME.COM
APPOINTMENTS
HCNME
Siraj Memon was appointed cluster director of
sales & marketing for Anantara Al Jabal Al Akhdar
Resort and Al Baleed Resort Salalah by Anantara.
He was promoted in August 2020 to this new
role from his previous assignment at the Salalah
property as Director of Sales since July 2016.
Anantara appoints cluster
director of sales and marketing
for two Oman properties
Nestlé Professional, a division of
Nestlé offering food and bever-
ages solutions for the out-of-
home channel, has appointed
its 24-year veteran Joe Aouad
as business executive officer for
the Middle East and North Af-
rica, effective October 1, 2020.
Aouad will oversee operations
in 19 countries for Nestlé
Professional, which serves the
out-of-home industry using its
global experience and know-
how to help accelerate the
businesses of its foodservice
and hospitality partners. Via its
brands and products, Nestlé
Professional shares its solutions
and innovations to help
customers and operators make
more possible.
Aouad has held numerous
management positions
across the company, having
spent the last seven years
at Nestlé headquarters in
Switzerland, most recently as
global category and business
capabilities development
leader within the global
Strategic Business Unit. There,
he played a central role in the
development and evolution of
the out of home section’s global
coffee strategy working closely
with the Nescafé, Nespresso
B2B and Starbucks integration
teams.
Before that, Aouad had been
Nestlé Professional country
business manager in Saudi
Arabia since 2011, a leading
market for Nestlé in MENA,
where he built the business in
the Kingdom when it was first
established.
Nestlé Professional appoints Joe Aouad
as business executive officer for the
Middle East and North Africa
Niccolo Rossi
brings over 14
years of hospitality
expertise as the
newly appointed
executive assistant
manager at the
Radisson Blu Hotel,
Dubai Deira Creek.
Rossi, an Italian
national, will be
overseeing the
entire operation of this heritage hotel, including
14 food & beverage outlets, 21 meeting venues,
and 288 rooms. He has been with the Radisson
Hotel Group since 2009, with a strong expertise
in food & beverage. He first joined the brand
as part of the culinary pre-opening team at the
Radisson Blu in Tripoli, Libya. Rossi then worked
in several RHG properties in Eastern Europe as
Executive Chef and Director of Food & Beverage.
His most recent appointment was at the 842-
room Park Inn by Radisson Pulkovskaya Hotel &
Conference in St. Petersburg, Russia, where one
of his most notable achievements was bringing
significant growth in F&B profitability.
Radisson Blu Dubai Deira
Creek appoints executive
assistant manager
Aldar Properties has announced that its hospitality and
leisure arm has appointed Saurabh Bakshi as the new area
general manager for Yas Plaza Hotels.
In his new role, Bakshi will oversee the strategic operations
of the Aldar’s clustered portfolio at Yas Plaza on Yas Island.
Aldar Properties
names Saurabh
Bakshi as general
manager for six
Yas Plaza Hotels
Page 13
Dairy from Ireland
where we work in harmony with nature
Ireland’s lush green fi elds, fresh, clean air and
plentiful rain create the perfect environment
for rearing grass-fed cows. Together with
an agile industry that responds speedily to
changing production requirements, we’re
able to ensure a consistent, secure supply
of premium quality dairy produce.
Our farmers and producers continue to work
with care, commitment and respect for tradition.
As members of Origin Green - Ireland’s leading
edge national food quality and sustainability
programme - their work is also measured and
independently audited to drive continuous
improvements in food safety, traceability,
animal welfare and greenhouse gas emissions.
To learn more about how we work in
harmony with nature like nowhere else in
the world, visit irishfoodanddrink.com
Page 14
14
OCTOBER 2020 | HOTELNEWSME.COM
OPENINGS & LAUNCHES
HCNME
Born and tailored in Dubai, homegrown
fashion brand Fácil Blanco has opened
the doors of its first exclusive resort bou-
tique at the world’s tallest all-suite hotel,
Burj Al Arab Jumeirah.
The boutique is situated at ‘SAL’, Jumei-
rah’s new pool and beach experience,
personifying Dubai’s fine-living, resort
lifestyle. Fácil Blanco, which translates to
simple/easy white from Spanish, offers
an exclusive collection of pure all-white
linen garments, representing the city’s
lifestyle of fine taste, resort style, luxury
boating and comfort.
Expatriates Julie Shields and Michael
Woithe founded Fácil Blanco in Dubai, the
city they have called home since 1997.
Dubai-born fashion brand ‘Fácil Blanco’ opens boutique at Burj Al Arab
Al Khawaneej Walk, a new
community mall in the Al
Khawaneej neighbourhood, has
opened its doors this week with
a variety of homegrown and
internationally renowned brands
for residents and visitors to the Al
Khawaneej locale.
The architecture of the newest
neighbourhood hang-out in
town is inspired by the aesthetic
of an agricultural greenhouse,
blending rustic and modern design
elements to offer visitors a vibrant
social hive that pays homage to
contemporary local culture.
The mall sprawls across both indoor
and outdoor space, with outdoor areas
landscaped around a picturesque lake.
The new venue also encompasses an
18-metre-tall rustic windmill and Last
Exit Al Khawaneej, Dubai’s food truck
destination.
Al Khawaneej Walk brings a raft of new
retail, F&B, leisure and entertainment
experiences to residents in the Al
Khawaneej neighbourhood. They
include a hypermarket from the popular
French retail group Géant, the American
Hospital Clinic and a new Warehouse
Gym with a ladies-only section and
25-metre swimming pool.
Al Khawaneej Walk opens in Dubai
Waldorf Astoria Ras Al Khaimah has
launched a personalised service
for kids. Aimed at keeping them
engaged from the moment the
family is checked in until checkout
time, ‘Kids’ Concierge’ will provide
young ones with a customised
itinerary featuring activities tailored
to different age groups. Little
guests will be offered to make a
selection based on their interests
and design their own entertainment
programme.
Waldorf Astoria Ras Al
Khaimah introduces kids’
concierge service
Page 15
QD’s, located at the Dubai Creek
Golf & Yacht Club, has reopened.
The venue will be offering Happy
Hour from Sunday- Thursday, 6pm-
8pm and a Ladies Night taking place
every Sunday from 8pm-11pm, in
addition to themed music nights
with DJ Rohan Nunes spinning out
classics from the 70s, 80s and 90s,
as well as an eclectic mix of house,
R&B, jazzy funk and soul.
The menu is diverse, serving up
Middle Eastern, Indian and Mediter-
ranean cuisine.
#FairKitchens, a movement focused on
the overall wellbeing and mental health
of the foodservice industry, supported by
Unilever Food Solutions, is coming to the
UAE in October 2020 following extensive
studies.
#FairKitchens aims to foster happier and
safer kitchens. In 2020, a study con-
ducted by Unilever Food Solutions locally
reported that 44% of chefs feel stressed
and have taken measures to protect
themselves, 20% feel overwhelmed from
excess available information online and
only 10% of them feel optimistic about
the future.
Through partnering with chefs and high-
lighted food critics across the industry,
the #FairKitchens movement seeks to
shine a light and provide a platform to
share solutions created by industry pro-
fessionals and psychology experts.
Tamanya Terrace, a rooftop venue located at Radisson Blu Hotel, in
the heart of Dubai Media City, is reopening on September 30 at 4pm.
To celebrate the opening, the Terrace is offering guests a complimen-
tary welcome beverage upon arrival on Wednesday.
The rooftop will be open Wednesday to Friday with offers, includ-
ing 50% off food for media, hospitality, healthcare and education
professionals on Wednesdays, two hours of free-flowing house pours
for AED 199 on Fridays, and three beverages and three food items for
only AED 149 Wednesdays to Fridays.
Tamanya Terrace to reopen
with 50% off food on Wednesdays for
industry professionals
Forty-four percent of UAE
chefs are stressed, Unilever
study reveals ahead of
movement launch
QD’s Bar & Grill reopens at Dubai Creek
Golf & Yacht Club
OPENINGS & LAUNCHES
Page 16
Barilla has launched a legume pasta range made of only one
ingredient – either 100% red lentil or chickpea flour.
Both variants are high in protein and fibre, gluten-free, and
pair well with all meats, vegetables and sauces.
“We’re seeing a growing trend towards higher protein plant-
based foods, especially those with added health benefits.
Legumes are a nutritious, plant-based and gluten-free
powerhouse, loaded with protein to help you stay fuller for
longer and fibre for a healthy gut. They also offer a great way
to boost your daily serving of vegetables and pulses,” says
Mirna, a licensed nutritionist (dietitian), breastfeeding expert
(IBCLC) and prominent media commentator.
To make the pasts, the legume flour is mixed with water and
kneaded for several minutes, before the dough is pressed and
shaped into Casarecce, Penne and Fusilli.
Barilla’s new Chickpea Casarecce, Red Lentil Penne and Red
Lentil Fusilli are now available nationally in hypermarkets and
supermarkets.
The Zuhour Group, which owns Mezza House,
Zaroob and Sofraji, has opened 1988 snack and
sandwich restaurant Abou Afif in Dubai.
Sandwiches on offer include the Francisco,
featuring grilled bread enveloping marinated
tender pieces of chicken, layered on a bed
of cheese for AED 15 and Makanek, with
traditional sausages parcelled up in bread,
topped with tomatoes, pickles, mayonnaise and
pomegranate molasses for the same price.
Barilla introduces
new legume pasta range
1988 Beirut sandwich spot
‘Abou Afif’ opens in Dubai
EETEN Urban Kitchen, which opened earlier this year at Dubai
Marina Mall, has announced the opening of its outdoor terrace.
This coincides with the addition of a number of new dishes to
the menu.
New additions to the salad offering include a zesty Zorba the
Greek, warm Salmon Lentil Niçoise, a Thai beef salad a little
extra zing and a Charred Caesar Salad.
Plus, Salmon and Quinoa bowls are now on the menu along
with a variety of sandwiches including the Filet Mignon, Shrimp
Salad Croissant, Cuban Reuben Pastrami, the plant-based
Beyond Malibu burger and the Herb Butter Chicken special.
Dubai Marina-based EETEN
Urban Kitchen opens terrace,
launches new menu
OPENINGS & LAUNCHES
HCNME
16
OCTOBER 2020 | HOTELNEWSME.COM
Page 17
Burger brand Pickl has opened its sixth location,
in City Centre Deira. The new restaurant is
located on the second floor.
The homegrown burger joint will also be bringing
back the BOUJEE BIRD for a limited time only.
The creation will be featured on the menu, along
with the unveiling of the mall’s glass beehive,
with each restaurant venue being challenged to
create a honey infused-dish.
Burger enthusiast, Chef and founder Stephen
Flawith (aka Steve) says: “We’re absolutely
pumped to be opening our sixth location in City
Centre Deira. CCD is such an iconic part of old
Dubai’s landscape that we wanted to add our
part to its history. A massive thank you goes
out to our awesome customer base that has
continued to support us over the last 18 months.”
Pickl uses Angus beef and chicken, both
hormone- and antibiotic-free.
Burger joint Pickl opens
its sixth Dubai branch in City
Centre Deira
OPENINGS & LAUNCHES
Page 18
Your business continuity
is our top priority.
Our initiatives and remote solutions
have got you covered in all situations.
du.ae/wegotyourb
Page 19
Page 20
20
OCTOBER 2020 | HOTELNEWSME.COM
Can you give us glimpse of your
career journey so far?
I started my career as a chef in 2001,
then graduated from Hospitality
Kitchen and Pastry Arts in 2004 with
honors. With a strong passion towards
the kitchen and all its aspects, and a
profound love for food preparation, I
specialised in French cuisine, working
for international brands such as Le Bis-
tro De Beirut and Entrecote de Paris.
I then moved to international chain
Buddha Bar, joining the pre-opening
teams as chef de partie. Passionate
about more than 11 types of cuisine, I
tend to create menus and theme nights,
as well as special and private events
that mix various tastes.
In 2005, I moved to the hotels sector
at Le Royal Hotel Beirut, a 5-star hotel,
as chef de partie where I got promoted
to junior sous chef. In 2008, I shifted to
hospitality management as head chef,
and was then promoted to executive
chef for pre-opening projects at Le
Noir Motion Lounge in Beirut.
In 2013, I moved to Dubai for an
executive chef role at Cedar Dining
Hospitality Management, leading a
culinary team of 120 employees, and
handling seven outlets and central
kitchen production serving interna-
tional and modern Lebanese cuisines
with a massive catering operation.
In 2016, I was part of the pre-opening
team as executive chef for Metro-
politan Boutique Hotel under Habtoor
Hospitality Group, handling all six out-
lets including a pub, Italian restaurant,
sushi bar, all-day dining, the banquet
and room service, plus catering events.
From 2017 until now, I have been
executive chef at Nassima Royal Hotel,
which was turned into VOCO Hotel
Dubai under IHG management and
part of the pre-opening team for the
first VOCO brand in Middle East, han-
dling all culinary operations.
What’s your favourite dish to eat
and why?
I love burgers and street food. When
you work for hotels and you’re sur-
rounded by many international dishes
from different cuisines, you tend to
go back to basics when enjoying food:
think shawarma, falafel, as well as Asian
and Indian specialties.
What are you cooking up today?
Tell us more about the dish.
Today, I’m going to prepare a tradition-
al Thai dish (Thai shrimps with ginger-
lemon rice), one of my favourite dishes,
using Nestlé Coconut Milk Powder. It’s
rich in flavours and protein, served with
lemon-ginger rice.
As a chef, what are the top
ingredients and products you’re
using these days?
During these difficult COVID-19 times,
it’s a challenge to procure a lot of
products from outside the UAE, so I’m
focusing in my recipes on local produce
and alternative food solutions to main-
tain consistency and deliciousness.
What are some of the most recent,
important food trends you can tell us
about?
All concepts are going back to the basic
recipes and not complicating things.
For example, using fresh herbs and
ingredients is now preferred. Most
chefs are now adding a touch or their
signature, not more than that. You can
be creative, even with basic dishes, just
make sure you maintain authenticity
and presentation, and preserve the
cultural background.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to the
market and meet demand?
Demand for foodservice professionals
is high now, and they should focus on
products that can be prepared in a short
period of time, while yielding quality
results. Plus, look for trending recipes
in the market and find alternative food-
service solutions for such dishes.
ELIE LTEIF
A LEBANESE NATIONAL, LTEIF HAS 20 YEARS OF CULINARY
EXPERIENCE, 8 OF WHICH ARE IN THE UAE
EXECUTIVE
CHEF
MAKING DELICIOUS POSSIBLE
HCNME
Page 21
FIND OUT MORE
ABOUT US HERE:
THAI SHRIMP CURRY WITH LEMON GINGER RICE
SAUCE
LEMON GINGER RICE
GARNISH
• 800 g Tiger shrimps (12 pcs)
• 1 litre Water
• 400 g MAGGI® Coconut Milk Powder
• 70 g Red onion chopped
• 25 g Ginger fresh chopped
• 37 g Garlic chopped
• 10 g Sugar
• 30 ml Soya sauce
• 70 ml Sesame oil
• 42 g Thai curry paste
• 1 pc Lemongrass
• 30 ml Lime juice
• 500 g Basmati rice
• 1 pc Lemongrass
• 150 g Red onion chopped
• 40 g Garlic fresh chopped
• 55 g Ginger fresh chopped
• 78 g Butter
• 1 litre Water
• Salt
• Black pepper
• 1 leaf Thai basil
• 1 pc Lime
• 2 pcs Red capsicum
• 4 pcs Coriander leaves
INGREDIENTS
Page 22
22
OCTOBER 2020 | HOTELNEWSME.COM
GUARAV GULATI
EXECUTIVE
CHEF
Can you give us a glimpse of your
career journey so far?
After finishing my Hospitality Man-
agement degree, I decided to join
the culinary world. I started out as a
management trainee and worked with
top chain hotel brands such as Le Royal
Méridien, Hilton Abu Dhabi, Hilton
Dubai Jumeriah, Qatar Airways, The H
Resort Seychelles, Bulgari London, The
H Dubai and Emaar Hospitality.
So far, I’ve had an amazing culinary
journey in different parts of the world,
and it’s bound to get even better. I’ve
never stopped learning and develop-
ing; I learn something new every day,
whether it’s a dish or a skill.
What’s your favourite dish to eat
and why?
A good piece of tender beef steak
cooked perfectly, medium with jus,
would be my ideal meal. I’m a meat
lover, and no menu would be complete
without steak on it.
What are you cooking up today?
Tell us more about the dish.
I’m cooking pan-seared black cod,
with cauliflower, coconut potato
foam, white asparagus, edamame,
dill oil and flax seed chips. This is
an amazing flaky fish, cooked with
herbs, garlic and butter, fresh green
vegetables and a foamy puree.
It’s a French cooking-style dish
with a balance of starch, vegetables
and protein, keeping the real
texture and flavour of the fish
itself. At the same time, I’m giving
the dish a modern approach by
using flax seed chips and the foamy
purée.
As a chef, what are the top
ingredients and products you’re
using these days?
I’m using many greens, vegetables,
herbs and a variety of lettuce in my
dishes and keeping it simple and
healthy.
What are some of the most recent,
important food trends you can tell us
about?
Using healthier, low fat, low carb
ingredients: I see a lot of people mov-
ing towards a healthier lifestyle and
switching to vegan options.
What would you advise suppliers
and foodservice professionals who
are looking to offer their best to the
market and meet demand?
Innovation is the key to success. Keep
developing new products as the market
and trends continue to evolve.
AN INDIAN NATIONAL, GULATI HAS 37 YEARS OF CULINARY EXPERIENCE,
14 OF WHICH ARE IN THE UAE
“Innovation is
the key to success.
Keep developing
new products as the
market and trends
continue to evolve.”
MAKING DELICIOUS POSSIBLE
HCNME
Page 23
FIND OUT MORE
ABOUT US HERE:
• 180 g Fresh cod fish fillet
• 30 g MAGGI® Coconut Milk Powder
• 30 g MAGGI® Mashed Potato
• 20 g MAGGI® Chicken Stock Powder
• 30 ml Cooking cream
• 4 Baby beetroot
• 150 g Cauliflower
• 3 pcs Jumbo Peru asparagus
• 10 g Flax seeds
• 20 g Corn flour
• 30 g Butter
• 5 pcs. Edible flowers
• 2 sprigs Fresh thyme
• 3 pcs Garlic clove
• 20 ml Olive oil
• 50 ml White vinegar
• Black pepper
• 30 g Sugar
• Salt & pepper
INGREDIENTS
BUTTERED PAN-SEARED COD,
CELERIAC NESTLÉ® COCONUT MILK VELOUTÉ PURÉE,
HEIRLOOM VEGETABLES,
PICKLED BEETS, FLAX SEED CHIPS
Page 24
24
OCTOBER 2020 | HOTELNEWSME.COM
D
etermined to implement the lat
est digital trends and solutions
to satisfy its most tech-savvy cus
tomers’ needs, Chef Middle East
will soon bring to the market
an e-commerce B2B platform,
which will help hospitality op
erators place their orders at the click of a button
and track their delivery digitally.
With the surge in B2C demand at the outset of
the COVID-19 pandemic crisis, CME decided that
the time was just right to simultaneously launch
its speciality, premium restaurant-quality ingre
dients offering to consumers looking for better
quality options and greater value for money.
Project planning started in 2019, with a
digitalisation process and the implementation
of advanced capabilities, with the COVID-19
pandemic making it more evident than ever that
the e-commerce business channel is here to stay
and grow.
A study has shown that a 300% increase in
consumer demand for e-commerce services in
the UAE was recorded in the first five months of
2020. In response to customers’ demands and
market opportunities, and in line with global
industry trends, CME has announced the birth
of its digital portal for both the B2B and B2C
segments in the UAE market as a first phase,
to then follow in regional branches. Plus, the
company will soon launch its newly revamped
website chefmiddleeast.com, which will reflect
an e-commerce look and feel, and upgraded
functionalities.
The market-centred move stems from the
distributor’s ability to anticipate the foodservice
industry’s upcoming path; market players and
customers are prone to engage in a different way.
The response arises with an efficient digital way
of placing orders, coupled with worthy inter
actions and assistance from the CME team of
experts as needed. With this new e-commerce
platform, Chef Middle East will provide its B2B
customers with an up-to-date experience which
brings convenience to the purchasing process.
“We have been preparing to improve our digital
eco-system for the last 12 months. The onset
of the COVID-19 pandemic has broadened the
scope of our intentions to provide a B2B plat
form which will support our customers, supply
partners and our own team, ensuring that the
experience of interfacing with Chef Middle East
becomes more efficient, effective, and informa
tive,” says Chef Middle East CEO Steve Pyle.
“Existing and potential customers will be able
to access comprehensive product and recipe
information which makes their buying experi
ence swifter and simpler, as well as improving
overall customer service. Customers will have
the opportunity to interrogate availability data
and make buying decisions 24/7, comfortably
and conveniently. Our own internal efficiency
will be honed, as the data we acquire will en
able us to better understand how to manage
our value chain and service proposition more
effectively.”
The food distributor has partnered with
Levtech Consulting and Yergetek Customer
Engagement to create and deliver this project.
“One basic advantage of B2B e-commerce is
being able to automate a significant part of
transactions, which leads to cost efficiencies and,
ultimately, makes the seller far more competitive.
However, benefits extend beyond mere cost and
time savings, for both vendors and their custom
ers; customer self-service, buyer registration,
online catalogues and contractual terms can all
be automated and made more seamless,” says
Sajid Azmi, CEO at Yegertek.
Chef Middle East to Launch B2B
E-Commerce Platform
A Foodservice
Revolution
“The onset of the
COVID-19 pandemic
has broadened the
scope of our intentions
to provide a B2B
platform which will
support our customers,
supply partners and our
own team, ensuring
that the experience of
interfacing with Chef
Middle East becomes
more efficient, effective,
and informative.”
SUPPLIER WATCH
HCNME
Page 25
25
HOTELNEWSME.COM | OCTOBER 2020
“There’s a strong consensus in the
industry that the next few years will
witness a surge in B2B e-commerce
volume, similar to the strong presence
of B2C e-commerce platforms. The
COVID-19 pandemic has introduced
a certain degree of caution in business
operations. However, I believe, in the
mid to longer-term, businesses will
adopt the practice of working with
smaller inventories, and rely on rapid
ongoing order fulfilment using B2B
platforms,” adds Azmi.
E-commerce solutions appear to
develop a new appropriate model where
managing and updating information
is available in real-time for customers
to view, search and get informed about
product availability, the latest launches,
exclusive promotions and order status
with up-to-date data.
Developing e-commerce capabilities
is also a significant way to achieve im
proved customer satisfaction, allowing
foodservice operators to place their
orders through a straightforward, fast
and simple process any day and time
of the week, which enables orders to
be processed more efficiently, and with
greater accuracy. Additionally, cus
tomers have the option to seamlessly
manage the complete ordering process
for multiple branch locations from a
unified customer dashboard.
“The huge promise of e-commerce,
since its inception, has been the crea
tion of a win-win for both buyers and
sellers. With the advantages of the mod
el becoming apparent to all whom are
concerned in recent years, online trans
actions will only increase. However, we
will see a shift in customer priorities,
who are becoming more sophisticated
in articulating their needs. Convenience
is becoming a default expectation and
sellers will need to develop their offer
ings and tertiary services in order to
make their brand stand out,” highlights
Azmi.
The distributor believes that their
new e-commerce portal will allow a
dynamic understanding of customers’
needs and requirements, and captur
ing data-driven insights to help drive
further innovation on the market.
Moreover, the figures can be used to
improve pricing data tracking, which
enables developing enhanced strategies
throughout the supply chain.
These new digital capabilities are
expected to achieve great momentum;
Chef Middle East continues to use tech
nology to create innovation, and boost
accessibility, convenience and value for
all its customers, old and new. “Inspir
ing Culinary Craftsmanship” remains
the distributor’s main mission, bringing
together world-class brands, quality
food and beverage ingredients, and
foodservice professionals who are keen
on exploring new kitchen solutions to
get inspired and craft memorable din
ing experiences.
Images courtesy of Chef Middle East
“Existing and potential
customers will be able to
access comprehensive
product and recipe
information which makes
their buying experience
swifter and simpler, as
well as improving overall
customer service.”
A FOODSERVICE REVOLUTION | CHEF MIDDLE EAST
Page 26
26
OCTOBER 2020 | HOTELNEWSME.COM
What differentiates TUTTOFOOD
Milano from other industry, B2B
food fairs?
TUTTOFOOD is the most interna
tionalised food exhibition in Italy. It
features a unique mix of Italian and
international household names with
niche SMEs representing the best
Made in Italy products, and more.
Therefore, it’s a real international agri-
food hub to discover new products,
explore trends and engage in effective
networking. It also offers an unparal
leled programme of events, thanks to
a number of partnerships with major
associations and organisations.
Initiatives in progress include scout
ing activity to increase the number of
hosted buyers and planning strategies
to involve more bloggers, influencers,
and trendsetters.
Tell us a bit more about the upcom
ing TUTTOFOOD.
We’re building a lot on innovation. We
launched the new Fiera Milano Plat
form, an innovative, integrated system
which focuses even more on net
working by simplifying interactions
between buyers and companies. An
ecosystem of services, from websites
and social media to a synergy between
in-person and digital meetings, and
redesigned catalogues will be on offer.
Moreover, TUTTOFOOD 2021 will
be an effective knowledge-sharing
platform. Evolution Plaza, the core of
the TUTTODIGITAL area, will focus
on next-generation digital transforma
tion solutions, while the Innovation
Area will present the new TUTTO
FOOD contest dedicated to innova
tion. Also, making a return is the Retail
Plaza, the meeting place for trends on
Retail and large-scale retailers.
What gives the fair its ‘international
feel’ and what does it focus on?
The growing internationalisation is
underlined by both visitors and exhibi
tors. To date, more than 550 brands
have confirmed attendance from
countries including Belgium, Ger
many, Greece, Ireland, The Nether
lands, Peru, Portugal, Romania, Spain,
the United States, Switzerland, and
Taiwan, as well as Italy.
In the 2019 edition, 3,079 brands
were present, 16% of them interna
tional from 43 countries, while attend
ance reached 82,551 professionals,
23% of whom were from abroad, from
a total of 143 countries.
What are some of this year’s most
important food categories and
products, and why?
We treasure all our sectors, espe
cially the ones which have been the
most successful such as Dairy, Meat,
Sweets and Grocery.
In 2021, a new feature is TUTTO
FRUIT, an area dedicated to fresh
fruits and vegetables, and innovation
in the IV and V ranges, which house
fruit and vegetable products with
high quality and service standards.
The next edition also focuses on the
organic development of the latest sec
tors launched – TUTTOHEALTH will
see the development of TUTTOWINE
and a boost for TUTTODIGITAL.
Are there any trends that you con
sider of utmost importance to the
GCC market now?
We look at the GCC market with
great interest. An example of that is
Global and innovative, TUTTOFOOD is a B2B exhibition
for the agri-food ecosystem, and a national and
international point of reference for sector development.
Taking place from May 17-21, 2021, here we interview
Exhibition Manager Paola Sarco for a close look at the fair.
TUTTOFOOD
Milano 2021
EVENT PREVIEW
HCNME
Page 27
27
HOTELNEWSME.COM | OCTOBER 2020
a webinar we have recently organised,
live from Dubai, where industry experts
presented the most interesting trends
to our stakeholders.
High-end restaurant chains and hotel
restaurants have been historically strong
in Gulf countries. Our experts think this
is set to continue in the upcoming years,
but with a shift towards even more per
sonalised luxury on one hand, and a new
focus on nature, proximity and territory
on the other. The trade between Europe
and the area is already promising, but we
think there are still growth margins for
quality foods.
What are some of the biggest chal
lenges you’re facing in the wake of
COVID-19 as the organiser; what ob
stacles is the industry facing? How
do you plan on overcoming them?
Fieramilano is one of the largest and
most modern exhibition venues in Eu
rope and we’ve already held several suc
cessful trade fairs in a safe and secure
environment since the reopening. We’re
confident that the global situation will
have improved by May 2021.
In any case, we’re ready to host a safe
TUTTOFOOD thanks to technology
and the commitment of our teams.
Within the context of the Fiera Milano
Platform, a digital map of the exhibition
will allow for remote, virtual visits, as
well as direct, real-time negotiations.
The event becomes ‘phygital’, or hybrid,
with the creation of new formats which
are simultaneously digital and accessi
ble to a live audience.
Fine dining versus delivery – which
one’s the winner under current cir
cumstances?
With the forced closure of bars and
restaurants, lockdowns in several coun
tries put food delivery in the limelight.
Our data has shown that a substantial
percentage of new customers who
discovered it during the pandemic, will
continue to use it.
On the other end, restaurateurs that
wouldn’t use delivery before, have
started proposing it to their customers.
However, after the reopening, we’ve
also seen that people were eager to go
back to dining out. We think that mixed
formats and concepts will be the most
viable solutions for the foreseeable
future. The ‘dark kitchen’ phenomenon
is a good example of that.
Images courtesy of TUTTOFOOD
TUTTOFOOD MILANO 2021
“IT’S A REAL INTERNATIONAL
AGRI-FOOD HUB TO
DISCOVER NEW PRODUCTS,
EXPLORE TRENDS AND
ENGAGE IN EFFECTIVE
NETWORKING. IT ALSO
OFFERS AN UNPARALLELED
PROGRAMME OF EVENTS,
THANKS TO A NUMBER
OF PARTNERSHIPS WITH
MAJOR ASSOCIATIONS AND
ORGANISATIONS.”
Page 28
28
OCTOBER 2020 | HOTELNEWSME.COM
Tell us a bit more about Gourmet
Gulf: your brands, guest experiences
and how the concepts came to be.
Gourmet Gulf was born with the inten
tion of bringing new culinary experi
ences to the people of Dubai. Created
by foodies for foodies, during the last
years we have strived to bring to our
territory some of the most recognised
restaurant brands in the world, such
as Yo! Sushi, California Pizza Kitchen,
Hummingbird bakery, and Texas de
Brazil, one of our most successful
restaurants.
There’s no greater satisfaction for
us than seeing our customers happy
after having a positive experience at
one of our restaurants. At the end of
the day that is our main objective, to
give our clients happiness. Everyone is
happy when they have a good culinary
experience, right?
That’s one of the reasons why we
always look for the opportunity to
bring new franchises to our company.
Our intention is to continue to bring
happiness, crafting new experiences for
the society we’re part of.
What’s your mission and core brand
values across the group?
Our mission is to bring best-in-class
dining brands closer to people and offer
them a chance to experience the best
of world cuisine. We identify gaps in
markets and fill them with new cuisines
and fresh dining experiences.
One of our core values is “people
first”. We build our business on a foun
dation of committed individuals, who
excel at what they do, and will be chal
lenged to develop themselves every day.
GOURMET GULF
Sami Daud, chairman of Gourmet Gulf
takes us on a journey to discover
the group’s biggest brands and its secrets
to success in the region
“WE IDENTIFY GAPS IN MARKETS
AND FILL THEM WITH NEW
CUISINES AND FRESH DINING
EXPERIENCES.”
BIG ON F&B
THE BUSINESS
HCNME
Page 29
29
HOTELNEWSME.COM | OCTOBER 2020
We have the discipline and courage to
do what we say we’re going to do. Basi
cally, “we do what we say”. We “play
fair”. We’re committed to integrity in
our personal and business interactions
and decision-making. Last but not
least, we have a strong “customer com
mitment”. We develop relationships
that make a positive difference in our
customers’ lives.
Tell us more about Texas de Brazil,
what makes this brand so special?
Texas de Brazil is special, not only for
the originality of the concept itself,
but also for the quality of the product
it offers. This brand represents the
original rancher, who brought the
churrasco culture to the United States,
and his lifestyle. It’s definitely a unique
way of dining, where guests indulge in
a parade of meats and an extravagant
seasonal salad area: it truly represents
the traditional steakhouse of Brazil.
Is it true that a new Texas de Brazil
restaurant is going to open in
September at The Dubai Mall?
Yes, we’re very excited about this new
adventure with The Dubai Mall. Our
team is making a tremendous effort to
polish the final details, and we’re look
ing forward to opening the doors of our
new Texas De Brazil to our customers
in, what will undoubtedly be, one of the
best restaurants we’ve opened to date.
Could you please tell us more
about this new opening? Why The
Dubai Mall?
Currently, Gourmet Gulf already has
several well-established brands at The
Dubai Mall such as Yo! Sushi and Hum
mingbird Bakery, so we didn’t want our
Texas De Brazil to feel left out.
Our excellent relationship with
Emaar and The Dubai Mall goes several
years back, and we’re delighted to
continue to work together by adding
one more restaurant to the list. This
mall is the benchmark in the region
and all around the world and is known
to offer a unique experience. Texas de
Brazil is an international brand which,
undoubtedly, also features a unique
culinary experience.
We can’t wait to show you what we
have for you. Texas de Brazil’s new
strategic location will offer views of
The Dubai Fountain, the perfect way to
enhance the authentic experience.
Where do you stand now and where
are you directing future growth?
Gourmet Gulf will remain true to its
style, offering quality at an affordable
price for everyone, betting on brands
with their own and proven identity, and
creating an enriching experience for
our customers.
Due to the pandemic which, unfor
tunately, all of us have experienced
this year, we’ve made a great effort to
prepare brands for delivery. This is in
addition to developing two new brands
created exclusively for such purposes.
We all know that life can change in
the blink of an eye. At Gourmet Gulf,
we’re prepared to face any type of chal
lenge, always with a smile and the aim
of offering our clients a high quality
product, while using the latest tech
nologies to achieve our main objective:
none other than making our customers
happy through the experiences we offer
at our different venues.
Images courtesy of Gourmet Gulf
“TEXAS DE BRAZIL’S NEW
STRATEGIC LOCATION WILL
OFFER VIEWS OF THE DUBAI
FOUNTAIN, THE PERFECT
WAY TO ENHANCE THE
AUTHENTIC EXPERIENCE.”
GOURMET GULF’S SAMI DAUD
Page 30
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Page 31
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What you won’t see is the orchestra of advanced technologies
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Lyve makes this possible with the vision that an always-on
connected world is a better world.
Page 32
32
OCTOBER 2020 | HOTELNEWSME.COM
How did you become a chef?
I’ve always loved food! From a very
young age, I have memories of being in
the kitchen with my mother, helping
her prepare meals. From then on, I
started buying cookbooks and trying
out recipes at home for my family.
I then went on to culinary school to
study the art of cooking, working hard
to develop the necessary skills and turn
my passion into a career. Being a chef is
a very rewarding and exciting job – and
I couldn’t imagine doing anything else!
What’s your signature dish?
One of my signatures dishes is Smoked
Salmon Pearl, which includes two types
of fish – smoked salmon being the main
ingredient, along with seabass, which
is used as a stuffing. It’s a healthy and
well-presented dish which uses lots of
great ingredients such as potato, sage,
lemon zest, capers, and fresh herbs,
finished off sour cream and avocado
mash.
What are your favourite ingredi
ents to work with and why?
It’s so difficult to narrow it down to
just a few ingredients as I love so many,
however, the intense, mouth-pucker
ing sharpness of tamarind makes it an
amazing ingredient to work with.
If I had to choose just one culinary
herb to use, it would be a tough battle
between rosemary and fresh thyme.
What inspires you as a chef?
You have to have a real passion for
cooking and always be willing to ex
periment in the kitchen. I love to make
people feel happy and receiving great
feedback definitely keeps me inspired.
As I always say, having a unique ap
proach fuels your efforts – constantly
innovating and ensuring your custom
ers have a delicious culinary experience
is what motivates me most.
Tell us about the menu at Beau
Rivage Bistro.
Beau Rivage Bistro at Grand Mil
lennium Hotel in Business Bay is a
European-inspired eatery. The menu
is full of delicious dishes; we focus on
fresh, seasonal vegetables and fruits
which take the menu to a new level in
terms of taste and value.
On the current menu, I have included
everything that guests could want,
from rustic sandwiches to healthy sal
ads, pizza and lots of grilled items such
as steak and seafood. For the dessert
menu, we have some sweet favourites,
as well as some exciting creations in
cluding smoking chocolate cigars and a
cotton candy tree that’s entirely edible!
Chef Mohammad Chabchoul has held the position
of executive chef at Grand Millennium Hotel
Business Bay for two years since the hotel opened
in October 2018
The Artisan
WHAT’S COOKING?
HCNME
“Having a unique approach
fuels your efforts –
constantly innovating and
ensuring your customers
have a delicious culinary
experience is what
motivates me most.”
Page 33
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RESTAURANT EXPERIENCES
AT HOME
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Page 34
34
OCTOBER 2020 | HOTELNEWSME.COM
New Heights
T
his month marks an iconic addition to Dubai’s skyline
and its vivid hospitality industry.
Introducing a sophisticated, chic address in the epicentre of
luxury, Sofitel Dubai The Obelisk is the largest Sofitel property
in the Middle East & Africa region and the second largest
worldwide with 595 rooms, suites and serviced residences.
Elegantly merging modern French art de vivre and ancient Egyptian
heritage with the essence and culture of the UAE, the obelisk-shaped hotel
offers a unique destination in the heart of Dubai.
SOFITEL DUBAI THE OBELISK
Images courtesy of Sofitel Dubai
COVER STORY
HCNME
Page 35
35
HOTELNEWSME.COM | OCTOBER 2020
At the core of Sofitel Dubai
The Obelisk is a multicultural,
seasoned and passionate leadership
team, striving to ensure that every
guest lives the French way by creating
unforgettable experiences. Following
our interview last month with General
Manager Omar Souab, here, Managing
Director Ayman Gharib, Director of
Food & Beverage Harry Massolin,
and Executive Chef Patrick Boucher
reveal the magnificient teamwork and
strategy behind the hotel’s much-
anticipated opening.
You’re responsible for overseeing two of
Accor’s flagships in its Luxe Division; what
would you consider to be the key to the
luxury hospitality market in the region?
GHARIB: The key to the luxury hospitality
market, in my opinion, is People. More
specifically, choosing the right people with
the right attitude to be a part of your team.
These individuals need to have a passion for
the industry, in delighting guests and drawing
smiles on their faces. I believe this to be the basic
requisite.
Furthermore, in addition to passion and positive
attitude, training is vital and it’s our job to direct
and teach. We welcome mistakes, it’s important
that we draw out the positive and help them
learn from it. Eventually, people will reach a
level of experience and confidence to go the extra
mile and in that curate the sought-after luxury
experience.
Sofitel’s largest property commands a certain
strategy, and an exceptional team: what are
the pillars behind your approach?
GHARIB: When it comes to building an
exceptional team, hiring the right leaders is vital.
Not only do they need to be people who share
your vision and passion for the project, but also
believe in selecting the right team members to
create their own department.
As for the development of our strategy, I call it
“scale to nail”, as we need to ensure that we’re
both aware of and operating within the known
parameters of the marketplace, for example
COVID-19 and its ramifications. We’re very lucky
to be in Dubai, a city showing the fastest signs of
recovery, and as the market evolves, so must we. >>>
SOFITEL DUBAI THE OBELISK
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OCTOBER 2020 | HOTELNEWSME.COM
With a new property in a fantastic
destination like Wafi City, The Obelisk
will complement and enhance the
existing offering, crystallising the idea
of a destination, offering guests an
array of activities and experiences to
indulge in.
From The Little Prince programme,
Astrokids Club, VOX cinemas, the
relaxing Sofitel SPA with L’Occitane,
and Michelin star Chef Daniel Boulud’s
Brasserie Boulud to Schilo van
Coevorden’s award-winning concept
Taiko, Sofitel Dubai The Obelisk is
an ideal destination for families,
business and leisure travelers alike.
Additionally, guests will also have
access to Raffles Dubai dining venues
and vice versa.
Tell us a bit more about your talent-
spotting and recruitment strategies.
GHARIB: I hire based on attitude, as I’m
a true believer in surrounding yourself
with positive and ambitious people who
have a clear sense of direction. As I’ve
already mentioned, it’s crucial to choose
leaders who hold the same set of values
and who would, in turn, recruit their
team members based on the same belief
system.
I’m also a big believer in recommen-
dations. As they say, “birds of the same
feather flock together.” If you have
a brilliant colleague who has a close
friend, who also works in the same
industry, it’s more likely than not that
they will share common values, attitude
and more.
Finally, I think it’s essential for people
to grow and, when the time comes, it’s
usually these individuals who ensure
that the colleagues reporting directly
to them are given the same growth
opportunity. It’s an ongoing cycle
keeping team members motivated and
passionate about their work.
Instead of recruiting from outside,
I make sure to promote from within
the company where possible, and give
individuals the opportunity to grow. For
example, key leaders are now manag-
ing a cluster role for Raffles Dubai and
Sofitel Dubai The Obelisk.
COVER STORY
HCNME
Below:
Sofitel Dubai The Obelisk
Executive Committee
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HOTELNEWSME.COM | OCTOBER 2020
Why have you appointed Omar
Souab as general manager and why
do you think his leadership style fits
the new property?
GHARIB: Omar is a brilliant gentleman
and has dedicated his career to the hos-
pitality industry, gaining rich experience
in sales and operations. He’s passionate
about people as well as his team, and
in a dynamic city like Dubai you need
someone like Omar, who has a vibrant
personality, is creative and flexible, and
has a very positive outlook on life.
When the COVID-19 lockdown hit, it
was his resilience and sense of focus and
positivity that kept the team together.
He kept the team motivated and focused
on what needed to be achieved, while
using this period to find further ways
to better equip the property as we look
towards opening the doors and welcom-
ing guests.
Tell us more about the stars of
your pre-opening team, and its
new-joiners.
GHARIB: The entire pre-opening team
and its new-joiners are stars.
One team consists of individuals that
were promoted within the complex as
a result of their hard work and dedica-
tion. These individuals have proven
themselves time and again over the
years, believe in Accor’s values and
growth as well as Wafi as a destination
and Sofitel as Dubai’s new landmark.
Jessica Markham is the cluster director
of talent & culture. Completing her
ninth year with Raffles Dubai, Jessica is
known for helping people and nurturing
talent.
Zeynep Öden Agagil, cluster commer-
cial director, has the ability to bring
people together, share stories and cre-
ate a strong brand positioning in global
markets while maximising revenue.
Zakaria Siddiqui, cluster director of
finance & business support, has
a wealth of experience in finance
and hospitality, and together with
his dedicated team strive towards
maximising efficiency and value.
Sushant Pawar, cluster director
of engineering, is instrumental in
overseeing all day-to-day engineering
operations with his team, as well as
making the hotel sustainable through
various green initiatives.
Hady Ibrahim, cluster director of
revenue, leads a team of talented
individuals who strategically guide
the property’s revenue and business
decisions.
Cluster Director of Security Yousef
Harfoush is well-versed when it
comes to pre-openings and, together
with his dedicated team, they are
building a safe and secure sanctuary
at Sofitel Dubai The Obelisk
and Raffles Dubai for guests and
colleagues alike.
The second team hired are the best-in-
class in the areas they operate:
Joe Nassoura, director of operations,
has an interesting hotelier background.
Having previously been director of
rooms and director of sales & market-
ing, he brings a wealth of knowledge
and refreshing ideas to his role.
Michele Millot, director of housekeep-
ing, has a great number of years of
experience particularly in pre-openings
and has created a team full of energy;
she’s known to be a mother figure to all
housekeepers.
Haytham Mounir, director of rooms,
has a composed and collected leader-
ship approach and a very keen eye for
detail. He’s incredibly methodical,
which is a huge plus for any pre- and
post-opening property.
Harry Massolin, director of food &
beverage, is a young, passionate and
charismatic professional. Bursting with
creativity, he has a very entrepreneurial
approach towards Food & Beverage.
Patrick Boucher, our incredibly organ-
ised executive chef, has years of pre-
opening experience under his chef’s
apron. With a wealth of knowledge
when it comes to luxury hospitality,
him and his team come together nicely
and are able to focus on the creative
aspect of every dining experience. >>>
“IT’S CRUCIAL TO CHOOSE LEADERS
WHO HOLD THE SAME SET OF VALUES
AND WHO WOULD, IN TURN, RECRUIT
THEIR TEAM MEMBERS BASED ON
THE SAME BELIEF SYSTEM.”
Panoramic Suite
SOFITEL DUBAI THE OBELISK
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OCTOBER 2020 | HOTELNEWSME.COM
You will continue to lead Raffles
Dubai; what inspiration are your
drawing from the iconic property for
Sofitel Dubai The Obelisk?
GHARIB: At Raffles Dubai, we always try
to be number one in every performance
criteria, especially our guest satisfaction
survey. One thing that we would like to
replicate at Sofitel Dubai The Obelisk
is to create an experience befitting the
Sofitel Brand. Both properties are luxu-
rious, however, each in its own way, and
we want to ensure that shines through.
Our goal is to see both Raffles Dubai and
Sofitel Dubai The Obelisk be the top two
contenders on TripAdvisor and other
quality platforms.
As for the name, a unique one for the
Dubai market, what does it signify?
GHARIB: The name of the property,
Sofitel Dubai The Obelisk, pays homage
to and is inspired by the Luxor Obelisk,
which thrones on Place de La Concorde
in Paris. It also honors its sheer grandeur
and expanse, being recognisable as one
of Dubai’s top architectural designs,
beautifully merging French art de vivre
and ancient Egyptian heritage with the
essence and culture of the UAE.
The same way in which the obelisk was
a representation of a mix of cultures
back in the day, I see no better place for
Sofitel Dubai The Obelisk to majestically
stand than in Dubai, a melting pot of
cultures and nationalities, where people
are safe and live in peace and harmony.
You have an F&B-rich background –
would you say you’re more hotelier
or F&B connoisseur, and how will
your background come into play
with the new hotel’s offerings?
GHARIB: I consider myself a business-
man who operates in hotels. I do have a
passion for, and a background in F&B,
which allows me to guide the team
where needed. At Sofitel Dubai The
Obelisk, we have a fantastic F&B depart-
ment with phenomenal leadership and
I have no doubt that they are going to
deliver a luxury F&B experience.
My role as an MD is to be a catalyst
and ignite creativity, making sure
whatever is being produced is
relevant to what our local market
wants.
Additionally, creating an unrivaled
lifestyle and F&B destination in
Dubai, we have chosen the right
partners - celebrity chefs Daniel
Boulud and Schilo van Coevorden.
Offering fantastic dining experiences
such as Brasserie Boulud and Taiko
Dubai, discerning travelers and diners
across the city are in for a treat.
French natives Executive Pastry
Chef Romain Castet, and Head Baker
Chef David Walch have years of
experience in crafting French cuisine-
inspired pastries, delicacies and baked
artisanal breads. Sharing their savoir
faire, their beautiful creations are
sure to delight our guests.
Brasserie Boulud
“OUR GOAL IS TO SEE BOTH RAFFLES
DUBAI AND SOFITEL DUBAI THE OBELISK
BE THE TOP TWO CONTENDERS ON
TRIPADVISOR AND OTHER QUALITY
PLATFORMS.”
COVER STORY
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
F&B is taking a different direction
towards “theatrics”, specifically in
fine dining, what sort of service
standards will you be bringing to
Sofitel’s offerings?
MASSOLIN: As in all guest experiences, I
believe that expectation management is
half of the ball game. It’s vital to under-
stand that waiters, bartenders and hosts
play an essential role, and in many cases
the greatest role, in the overall dining
experience.
When service interactions differ
significantly from the guest’s previous
experience, it stands out. Restaurant
guest service has many layers, and it’s
easy for leaders to get side-tracked by
the operational minutiae, as well as
the “theatrics” of things, and forget
the fundamental service focus which is
necessary for long-term success.
My opinion is that setting expecta-
tions, providing a consistent product
and service, effective communication
and building trust with guests will bring
venues one step closer to great service.
At Sofitel Dubai The Obelisk, the service
style will differ across the five dining
venues as their concepts are all unique.
However, at the core, what they will
have in common throughout is that each
venue’s service will be personal, engag-
ing and warm. A personalised experi-
ence is always remembered.
Having cooked for celebrities includ-
ing boxer Muhammed Ali, how will
you be bringing that exclusive touch
or savoir-faire, as you like to call it, to
Sofitel Dubai The Obelisk?
BOUCHER: Sofitel Dubai The Obelisk’s
savoir-faire will be brought to life
through guest communication. What we
believe to be most important is getting
to know our guests. Through talking to
them and finding out what their likes
and dislikes are, what they have been up
to throughout the day, whether they are
celebrating a special occasion and more,
we want to ensure that as much of their
time and culinary experience is curated.
Our aim is to provide each and every
guest with an unrivalled culinary experi-
ence that is personal and will be savored.
How family-friendly is the property
and how have you trained the team
accordingly?
GHARIB: Sofitel Dubai The Obelisk is a
unique destination that offers families a
world of exciting activities. With family
rooms, two to three-bedroom apart-
ments with a maid’s room, a dedicated
Kids Club, Astrokids Club, and a series
of specially crafted experiences such as
The Little Prince junior guest journey,
we promise a memorable and engaging
adventure for kids throughout their stay.
From aqua dance, kids’ yoga and direct
access to VOX cinemas, and its great en-
tertainment area in Wafi Mall, children
will invent their own world and create
unforgettable memories.
We have a dedicated Kids Club Manag-
er and team leaders with years of experi-
ence in curating family programmes. As
long as you have individuals with a posi-
tive attitude, they will work fantastically
with people across all age demographics.
What sort of challenges have you
faced in the wake of COVID-19, and
how have you managed to stay on
course?
GHARIB: From day one, we knew that
one of the biggest obstacles we would
have to overcome would be colleagues’
mindsets. We wanted to make sure that
they weren’t overwhelmed during this
difficult time and we wanted to provide
them with a sense of normality in their
day-to-day life during a completely
unprecedented period. This was our
number one priority.
The pandemic presented a variety of
challenges as well as opportunities and
it has, in fact, enabled the creation of
even stronger bonds among the team.
How has the pandemic helped the
team build a stronger bond?
GHARIB: I believe that under difficult
circumstances people tend to come
together, forget their differences and
become closer. This is exactly what hap-
pened at Sofitel Dubai The Obelisk, with
team members becoming extremely
close. Everyone worked together and
made sacrifices for the benefit of the
entire hotel team. It was truly inspiring.
Taiko Dubai
SOFITEL DUBAI THE OBELISK
The Nine Gastropub
Page 40
40
OCTOBER 2020 | HOTELNEWSME.COM
GM INTERVIEW
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
Tell us a bit more about your journey
as a hotelier.
My hospitality journey accidentally started
when I was still at school (we started young
back then…or at least I did!). I was waiting
for a bus in the village where I lived with a
couple of friends. It was raining, so we went
into a small family hotel for shelter. It hap
pened that we spoke to the owner and found
out that they were looking for waitresses,
and so we started that week.
I worked a Saturday shift every week, and
gradually built up my part-time experience
all throughout my education. I graduated
from the University of Brighton with a BA
(Hons) in International Tourism Manage
ment and have worked in hotel manage
ment ever since.
Having worked across a few hotels within
the IHG portfolio in the UK, I moved in
Muscat, Oman in 2015 to lead the team at
the Holiday Inn Muscat Al Seeb.
My current tenure is my most exciting yet;
I’m currently leading my incredible team
on the pre-opening of Hotel Indigo Dubai
Downtown, the first Hotel Indigo property
for IHG in the region, opening next month.
What’s your management style and how
will you be aligning it with this new
property?
My team tell me it’s fun and energising, I
quite like that! I love what I do, and I want
those around me to enjoy their work as
much as I do mine - I think satisfaction
and success at work go hand in hand. I like
to create an environment that encourages
colleagues to be themselves, be free to make
suggestions that they think will benefit the
business, or the environment in which we
work in.
I like to empower others. I’ve hired great
people for the contributions that they’re
able to make to the business – I haven’t
hired them so I can tell them what to do. I’m
inspired by people who are really driven,
and I want to encourage colleagues to aim
higher, be better and ultimately achieve
great things. It’s so much easier to achieve
goals in a fun, energetic and supportive
environment, so that’s definitely something
I like to cultivate. >>>
LAURA
EGGLETON
GENERAL
MANAGER,
HOTEL
INDIGO
DUBAI
DOWNTOWN
Appointed as the
first female general
manager for
InterContinental
Hotels Group
(IHG) in the region
in 2015, Laura
Eggleton will now
lead its first Hotel
Indigo property in
the GCC
Taking
Charge
TAKING CHARGE | LAURA EGGLETON
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OCTOBER 2020 | HOTELNEWSME.COM
GM INTERVIEW
HCNME
Finally, our recruitment strat-
egy has always been “potential
over pedigree” – this isn’t a
team made up of hospitality
veterans with years and years
of experience. This is a team
of high-potential, extremely
talented young hoteliers and I
believe one of the most impor-
tant responsibilities in my role
is to create an environment
in which these colleagues can
absolutely flourish.
How do you evaluate em-
ployee performance, and
keep your team motivated?
Despite being a boutique
hotel, we’re fortunate enough
to benefit from all of the great
tools associated with a global
brand (our parent company,
IHG) thus we work within the
IHG Performance Manage-
ment system to evaluate
employee performance. This
global framework allows us
the opportunity to offer col-
leagues consistent feedback
on their performance within
the business, both for a pre-
opening hotel and, of course,
once we’re operating.
That said, however, I do
believe motivation comes
from personal recognition.
I always go out of my way to
ensure colleagues are recog-
nised for their great work,
and I’m incredibly focused on
ensuring team members get
the professional opportuni-
ties to learn and grow in their
careers, both at Hotel Indigo
Dubai and of course the wider
IHG network.
I’m very fortunate that I
have always been incredibly
well-supported to grow in my
career by both hotel owners
and my internal stakeholders
alike, and I believe this has al-
ways had a distinct correlation
to my continued motivation
within the hospitality indus-
try. I feel it’s my duty to keep
the motivation within my own
team by ensuring they’re also
given the opportunities to
learn and grow beyond their
current job title.
I believe in offering honest
feedback to colleagues to let
them know in real-time just
what they’re doing right, so
that they can continue in that
direction and stay motivated,
feel valued and continue to go
the extra mile to really deliver
the unique Hotel Indigo expe-
rience that your guests expect.
What can you tell future
guests about Hotel Indigo
Dubai Downtown?
Just as no places are alike, no
two Hotel Indigo properties
are alike. Each Hotel Indigo
draws inspiration from the
local neighbourhood, culture
and popular trends in food,
drink and design, to create
a warm and vibrant atmos-
phere. Hotel Indigo Dubai
Downtown is no exception,
taking inspiration from the
story of its neighbourhood
to help guests feel part of the
destination.
Historically, the city of
Dubai has grown in tandem
with the development and
extension along the Dubai
Creek into new areas of the
city, such as Dubai Design
District, Ras Al Khor Wildlife
Sanctuary, and Downtown.
The Creek’s journey is a story
of the transformation of Dubai
from a trading post to the city
of the future that it is today,
and this has influenced the ho-
tel’s overall architectural and
interior design approach.
The design of Hotel In-
digo Dubai Downtown brings
neighbourhood stories to
life. Showcasing the vibrancy
of traditional culture with a
contemporary twist, every
detail has been thoughtfully
designed, from mother-of-
pearl inlaid bathrooms paying
homage to the country’s proud
heritage of pearl diving, to
the wardrobes with carved
wooden doors, hand-crafted
in Mashrabiya style with a
modern twist.
Throughout the hotel,
you’ll find over 200 pieces
of art commissioned from
Emirati and resident artists
through our close ties with the
Alserkal Cultural Foundation,
Tashkeeland XVA gallery. It’s
not just here for show – all of
these artworks are available
for guests to purchase through
our ‘Bakala Jooos’ concept
store.
How are you planning
on utilising online hotel
reviews and social media
feedback?
Hotel Indigo properties
around the world are re-
nowned for guest experience
scores, whether it be from our
IHG Rewards Club members
who provide feedback on IHG.
com or social media reviews.
Due to the recent drop
in travel over the last few
months, trends indicate that
social reviews will become
even more critical – although
our key focus and plan is to
ensure that that the team is
focused on delivering person-
“Throughout the hotel, you’ll find over 200 pieces of art commissioned from Emirati and resident artists through
our close ties with the Alserkal Cultural Foundation, Tashkeel and XVA gallery.”
Page 43
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HOTELNEWSME.COM | OCTOBER 2020
TAKING CHARGE | LAURA EGGLETON
alised levels of service, while taking
guests on a journey of the neighbour-
hood. Having this approach and
focusing on ensuring that the service
that is delivered, will naturally drive
guests to share the experience with
their network.
Social reviews are, without a doubt,
a key focus and KPI for the hotel.
With the highly talented team that
we have scouted, our approach to
this is primarily getting the basics of
personalised service right, which will
in turn have a positive halo effect on
social review channels.
Let’s talk F&B: what are the
venues and experiences guests
can expect?
For a social dining experience, Hotel
Indigo Dubai Downtown is home to
Open Sesame, a relaxed community
eatery offering a vast selection of
healthy and wholesome dishes, as
well as brewing Dubai’s finest locally
roasted specialty coffee with partner
Café Rider Custom Roastery. This
social hotspot is inspired by the
region’s history and infused flavours
of the local spice bazaars that tell a
story.
Inspired by the culture clash of
nearby neighbourhood Satwa, Off
The Wall bar is the perfect spot for
uniquely crafted beverages, and
small bites representing the culture
clashes within the Satwa community
to accompany. Its design takes on a
journey through the eclectic neigh-
bourhood of Satwa, with saturated
graffiti art from Dubai-based Paul
Bruwer and Syrian artist Baseem
Rayyes.
Designer furniture is aplenty and a
lightbox installation by Dubai-based
artist Max Cramatte from Satwa
3000 complements the tongue-in-
cheek design style throughout.
Located on the third floor over-
looking Downtown, the aptly named
“Orange Feels” offers a vast selection
of drinks derived from the hugely
popular orange beverage. The lively
pool deck bar offers something for
everyone: those looking to unwind
poolside can relax in the sun by
day or enjoy hubbly bubbly and the
chilled beats on a raised DJ platform
by night. The vibey social spot boasts
hanging woven water pods that brush
the surface of the water for the ulti-
mate Instagrammable moment, mak-
ing it one of the must-visit venues.
Bakala Jooos is part juice bar and
part concept store, offering guests
hand-crafted juice recipes with the
highest quality ingredients, sourced
from Emirates Bio Farm. Inside
Bakala Jooos, you’ll find unique
pieces from the Alserkal Cultural
Foundation – many of which are on
show in different corners of the hotel.
Tell us briefly about the new
measures in place for COVID-19.
IHG has built its reputation on a
long-standing commitment to guests’
and colleagues’ health and safety and
now more than ever has this been
a key focus in the opening of Hotel
Indigo Dubai Downtown. IHG have
launched the initiative, IHG Clean
Promise, using new science-led
protocols and service measures that
go above and beyond to ensure it
exceeds government guidelines.
IHG Clean Promise has partnered
with industry leading experts and
specialists including Dr Jim Merlino,
chief clinical transformation officer
at The Cleveland Clinic, to define
solutions and implement safety
and hygiene processes including
deep cleaning procedures using
hospital-grade disinfectants. Guests
can expect to see evolved cleaning
procedures in every area of the hotel
including contactless payments, so-
cial distancing protocols, clear visual
guidelines and expectations, staff
protective equipment and visible
sanitiser stations.
IHG have removed all high-touch
collaterals from guestrooms and
heightened the cleanliness auditing
process as well as laundry protocols.
Regarding F&B outlets, social
distancing is implemented through
placement of tables and queues,
alongside the removal of self-serve
stations and buffets. Surfaces and
furniture at Hotel Indigo will under-
go a disinfection process after every
use with Clean Champions on site to
ensure that all guests feel welcomed
and safe within the IHG community.
“The design
of Hotel
Indigo Dubai
Downtown
brings
neighbourhood
stories to life.”
Images courtesy of Hotel Indigo Dubai Downtown
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OCTOBER 2020 | HOTELNEWSME.COM
Tell us about yourself and your
background.
My hospitality career, which spans more
than a decade, has seen me work across
both the UK and UAE, having been born
and raised in Edinburgh. In my current
position as general manager at The Duck
Hook and Hillhouse Brasserie, I lead
the front-of-house team and manage
customer experiences in tandem with
Head Chef Tony Jardella, who oversees
the kitchens at both venues.
Working in hospitality, you have to be
personable, and this is the part of the job
that I enjoy the most. Being able to cre
ate relationships with our regular guests,
tourists as well as first-time diners, and
encouraging a culture among the team
to do the same is extremely rewarding.
The experience I gained overseeing
Asia Asia Restaurant & Lounge, as well
as Karma Kafé, has provided an in-depth
understanding of the local F&B indus
try, allowing me to deliver exceptional
experiences to all our guests across both
venues.
Tell us about The Duck Hook and
Hillhouse Brasserie.
The Duck Hook and Hillhouse Brassiere
opened their doors within the heart of
Dubai Hills, at the Dubai Hills Golf Club
in December 2018. The Duck Hook, a
country pursuits-styled gastropub, has
been tremendously successful in attract
ing golfers and Dubai residents looking
for an authentic British culinary experi
ence. It’s a taste of home for me, and
we’re proud to have created this same
feeling for our guests.
On the other hand, Hillhouse Brasserie
is a chic, casual, all-day eatery and com
munity hangout offering great coffee,
delicious food and a family-friendly
atmosphere. Both venues share an
expansive outdoor area which is great
for the al fresco season and is also pet-
friendly. We have even construct tepees
and seating areas on the grass for the
little ones to enjoy the outdoors during
the cooler months.
Talk us through the menu offerings.
The Duck Hook’s traditional British
fare includes favourite dishes such as
our duck scotch egg, battered fish and
chips, steak and ale pie – and the outlet’s
revered daily ‘roast with the most’
packages.
The general manager of The Duck Hook
and Hillhouse Brasserie discusses his
venues’ approach to the pandemic, and
keeping customers coming back for more
PAUL STEWART
TOTALLY
HOOKED
MOVERS & SHAKERS
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
We have also recently
launched an all-new, revolv
ing menu of weekly ‘Best
of British’ specials, where
diners can expect rotating
starter, main and dessert
options every day. Our menu
has also expanded with
options such as smoked had
dock, chicken and duck liver
pâté, cheesy chicken kiev and
a toad in the giant hole.
At Hillhouse Brasserie, we
will soon reopen our doors
and welcome back Dubai
residents with offerings to
keep them entertained every
night of the week. We also re
cently provided guests with a
preview of our festive menu,
which will be launching in
December, and was very well-
received.
Delivery was never part of
The Duck Hook experi
ence; can you tell us a
little more about how the
pandemic has changed
that?
During the height of the
lockdown, there was huge
demand to bring our dining
experience to residents’
homes. Our initial move was
to offer roasts over Easter,
only to address the fact
people were unable to visit
their usual jaunts, but due
to increased enquiries it has
become a delivery staple.
The recently launched
delivery service uses fully
compostable packaging and
delivers the roast par-cooked
with only finishing touches
required at home, meaning
families can tuck into the
roast with all the trimmings
with minimal fuss. We will be
expanding this ahead of the
festive season with a roasted
takeaway delivery, too.
What new experiences
can diners expect in the
future?
Diners are increasingly look
ing towards health-conscious
lifestyles, with veganism
becoming extremely popular.
You regularly see new of
ferings being introduced by
various restaurants to cash in
on these trends.
However, for us, this is not
a trend and we have worked
with our customers to
introduce an all-inclusive ap
proach which addresses our
customers’ dietary prefer
ences: this includes provid
ing increased vegan options
across our menus in the near
future.
Images courtesy of The Duck Hook | Hillhouse Brasserie
“WORKING IN HOSPITALITY,
YOU HAVE TO BE PERSONABLE,
AND THIS IS THE PART OF THE
JOB THAT I ENJOY THE MOST.”
Hillhouse Brasserie embraces the festive season
with a family day and Christmas market
The Duck Hook will give its menu a special Irish twist and serve up a range of
traditional dishes, drinks and great deals
TOTALLY HOOKED | PAUL STEWART
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OCTOBER 2020 | HOTELNEWSME.COM
Chain of the month
Rosh Rayhaan by Rotana, Riyadh
Beach Rotana Residences, Abu Dhabi
R
otana is one of the leading hotel management companies in the
Middle East, Africa, Eastern Europe and Turkey. Since the opening of
its first property in Abu Dhabi, the company has pursued an expansion
strategy to establish its footprint in every major city in the region and
beyond, making it a homegrown success story.
ROTANA
CHAIN FOCUS
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
ROTANA HOTELS & RESORTS
People are a key component of
Rotana’s success. Through its TAROT
(The Accelerated Refinement of Talent)
initiative, the company aims to upskill
its passionate employees and also
equip ambitious college or university
students with necessary skills and
knowledge to drive the future of the
hospitality sector.
A socially responsible organisation,
Rotana places significant emphasis
on nurturing local talent through its
Duroob programme. It has a keen
focus on attracting, training and hiring
local students and graduates in every
market in which it operates.
Sustainability lies at the heart of
Rotana’s operations. The company’s
corporate sustainability platform,
Rotana Earth, has a vision to become
an industry leader in implementing
sustainable business practices that
minimise harm and maximise benefits
to the environment, the economy and
the local community.
Rotana’s loyal repeat guests are
supported by its product offerings and
exceptional level of service it aspires
to. Its award-winning Rotana Rewards
loyalty programme currently has more
than half a million members across
three tiers, namely Select, Exclusive
and Classic.
Above:
Golf Club Rotana
Palmeraie,
Marrakech
Left:
Saadiyat Rotana
Resort & Villas,
Abu Dhabi
Salalah Rotana Resort, Oman
More on the chain
Since its inception in the UAE’s capital
Abu Dhabi in 1992, Rotana has been
on an eventful journey and firmly
established its position as a company
that understands the importance of
staying relevant, successfully responding
to guests’ changing expectations and
needs. With its vision to be the leading
hospitality management company,
recognised for its blend of world-class
standards, genuine hospitality and
treasured experiences provided for
guests, colleagues and owners, Rotana
has played a role in the transformation
of the region’s hospitality industry.
Driven by a focus on improving offerings
to enhance guest experiences and
expanding its portfolio to bring its
hospitality to new destinations, Rotana
has consistently delivered strong
performance. With its five brands,
namely Rotana Hotels & Resorts,
Rayhaan Hotels & Resorts by Rotana,
Arjaan Hotel Apartments by Rotana,
Centro by Rotana, and The Residences
by Rotana, the company has served
the varying needs of its different target
guests, from leisure and business
travellers, to the local community.
Similarly, the company’s diverse Food
& Beverage offering, which currently
includes a collection of over 300 unique
dining venues across all of its properties,
has remained a major pillar for its
success.
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OCTOBER 2020 | HOTELNEWSME.COM
How has COVID-19 impacted staff dynamics
across Rotana hotels?
The COVID-19 pandemic has created a tremen
dous impact on the global economy and poses
considerable challenges for the travel and hos
pitality sectors in particular, which are dealing
with levels of disruption never witnessed before.
Rotana has risen to the occasion by taking proac
tive steps to adjust to the ‘new normal’.
We were quick to implement a stringent health
and safety policy with strict protocols in place
designed to protect guests, staff and partners at
all times. While travel restrictions have impact
ed occupancy levels, our pre-emptive approach
has been central to our success in weathering
the storm and ensuring that guests continue to
place their trust in the Rotana brand.
Establishing this level of confidence has been
made possible through the hard work and
dedication of our team members. In light of the
current situation, providing comprehensive
training to all staff has become more important
than ever.
Rotana remains fully committed to supporting
its team members across every aspect of their
professional and personal development and
has implemented additional training sessions
wherever necessary to guarantee the safety and
wellbeing of both hotel staff and guests.
What trends would you predict will flourish
in the upcoming months?
Despite the considerable challenges facing the
global economy, I strongly believe that our in
dustry will welcome the green shoots of recovery
during the coming months.
GUY HUTCHINSON
President & CEO, Rotana Hotel Management Corporation
“Rotana remains fully
committed to supporting
its team members
across every aspect of
their professional and
personal development
and has implemented
additional training
sessions wherever
necessary to guarantee
the safety and wellbeing
of both hotel staff and
guests.”
Q&A
CHAIN FOCUS
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
A growing demand for staycations
has already begun to drive im
proved occupancy levels at Rotana
properties, and I’m confident that
the number of travellers coming
from further afield will increase as
international movement gradually
resumes.
Trust and confidence will
emerge as the most important
currencies among travellers in
the post-pandemic landscape.
The global COVID-19 pandemic
has fundamentally altered life as
we know it. Travel and tourism,
in particular, were hit hard due to
the far-reaching measures taken
to curb the spread of the virus. As
hotels around the world gear up for
the return of international travel,
our industry is adapting to rapidly
changing circumstances and the
evolving expectations of travellers.
It appears as though social dis
tancing measures will be with us
for some time. As a result, tech
nology will play a vital role in the
development of a contactless guest
experience. From socially dis
tanced check-ins to keyless room
access and paperless menus in din
ing outlets, digitisation of service
delivery is set to take centre stage.
As part of this transformation,
the smartphone will emerge as a
vital tool for guest interactions.
Dedicated hotel apps are no longer
something that is ‘nice to have’, but
a necessity for brands who wish to
cater to travellers’ post-pandemic
preferences. This shift towards
online interactions will allow us to
maintain a safe – yet friendly – dis
tance while facilitating the needs of
guests in real-time.
How is Rotana planning on
transforming in the near future
and what’s in the pipeline?
We’ve developed a comprehen
sive post-pandemic recovery plan
that’s supported by a number of
initiatives designed to rebuild our
guests’ confidence in the safety of
travel. These include our success
ful social media campaign ‘Reset
with Rotana’, which encourages
guests to take some time out to
enjoy a relaxing experience at our
properties and reconnect with the
world around them.
In addition, Rotana is planning to
open three properties this year: Al
Jaddaf Rotana, Dubai (UAE,
October), DAMAC Arjaan by
Rotana, Riyadh (Saudi Arabia,
November), and Centro Mada,
Amman (Jordan, December). In
2021, we are looking forward to
launching the Slemani Rotana, a
new hotel in Kurdistan that is
tailored to the needs of both
business and leisure travellers.
Rotana will continue to push ahead
with its ambitious strategy for
expansion, which has been largely
unaffected by the global COVID-19
pandemic.
“WHILE TRAVEL
RESTRICTIONS HAVE
IMPACTED OCCUPANCY
LEVELS, OUR PRE-
EMPTIVE APPROACH
HAS BEEN CENTRAL
TO OUR SUCCESS IN
WEATHERING THE
STORM AND ENSURING
THAT GUESTS
CONTINUE TO PLACE
THEIR TRUST IN THE
ROTANA BRAND.”
Rotana upgrades health
and safety programme across
its properties
Rotana has launched its new ‘Rotana Safe
Space’ health and safety programme.
Understanding that consumer
expectations have drastically changed
since the global COVID-19 outbreak, the
initiative focuses on what guests now
value most – a contactless hospitality
experience throughout their stay using
tools such as the Rotana app or their
own devices and significantly enhanced
cleaning and disinfection practices
certified by leading water, hygiene and
energy technologies and services provider,
Ecolab.
The hospitality firm, which operates
69 properties across the Middle East,
Africa, Eastern Europe and Turkey, has
also partnered with SGS, the world’s
leading inspection, testing, verification
and certification company, to monitor and
verify cleanliness and hygiene procedures
at every property.
Bolstered room-cleaning procedures
that come with an ‘Unlock your Safe
Space’ assurance for guests are a
focal point of the Rotana Safe Space
programme and range from full
disinfection processes using intense
aerosol methods to strict chemical and
thermal treatments for bed and bath
linens.
Rotana has also rolled out a host of
contactless services, from online check-
in, check-out, menus and restaurant
bookings to grab-and-go packaged
food options and flexible room-
cleaning options to make guests feel as
comfortable as possible.
Al Bandar Arjaan by Rotana, Dubai Creek
ROTANA HOTELS & RESORTS
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OCTOBER 2020 | HOTELNEWSME.COM
A
s per the International Bottled
Water Association (IBWA),
the country is the thirstiest
country in the region, with
the highest temperature of 42
degrees in August, and the low
est temperature of 12 degrees
in January. These climatic factors of the nation
continue to drive the bottled water market.
According to Mordor Intelligence, the widening
portfolio of functional water – the infused micronu
trients, addition of appealing flavours and packag
ing level modification to create its aesthetic appeal,
is driving the market for fortified/functional and
flavoured water segment.
Functional water is set to receive major boost.
Owing to strong category sales across various distri
bution channels and sales platforms, companies
have started to look afresh in order to bring innova
tive solutions that spur the growth momentum.
Plastics are an inseparable part of modern society.
However, their safe disposal is a big and highly
challenging issue. A typical UAE resident uses 450
plastic water bottles on an average in a single year,
a 2020 study by EcoMENA has shown. With the
equivalent of 43 gallons on an average per person in
2011, the UAE had the fourth-highest level of bot
tled water consumption in the world.
A whopping 11 billion plastic bags are used annu
ally, according to statistics from UAE’s Ministry
of Environment and Water. This goes on to add up
to an annual overall waste of 912.5 kilogram per
capita. These statistics reflect on the extent of use
of plastic bags and bottles in UAE and the conse
quent generation of plastic waste.
The UAE has initiated definitive corrective meas
ures. The Ministry of Environment and Water has
reported that it will ban circulation and marketing
of non-biodegradable plastic products in the UAE
from early next year.
MARKETPLACE
HCNME
With the equivalent
of 43 gallons on an
average per person
in 2011, the UAE had
the fourth-highest
level of bottled
water consumption
in the world
NÜWATER
A sustainable alternative
to single-use plastic bottles
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HOTELNEWSME.COM | OCTOBER 2020
Cyrus Alavi, co-founder of NÜWATER,
explains what the sustainability-championing
product has to offer to the UAE market:
Tell us a bit more about NÜWATER.
NÜWATER is the UAE’s first resealable
canned water company, and a
sustainable alternative to single-use
plastic bottles. Seeing the negative
impact that plastic waste has on our
environment, we decided we had to do
something about it, putting the UAE at
the forefront of sustainability.
The team at NÜWATER includes three
likeminded childhood friends, who share
a passion for reducing plastic waste. To
gether, we started NÜWATER, the canned
water company that wants to prevent
the eight million tonnes of plastic that
end up in our oceans every year – with
out sacrificing convenience and taste.
Who are your main HORECA clients
and how do you work with them?
We’re in discussions with a number of
hotel chains, and things are looking
hugely positive as our product aligns
with the sustainability drive that most
hospitality brands have been increasingly
focused on over the past few years.
Tell us more about sustainability and
what it means for the brand.
The UAE is believed to have one of the
highest rates of bottled water consump
tion in the world, with each resident
drinking an average of 250 litres a year.
It’s a staggering amount of plastic that’s
being manufactured, all of which is add
ing to the problem of plastic pollution.
That’s why sustainability means eve
rything to us because we must make a
change now.
Continuing on the current path will lead
to irreparable harm to our natural world.
Aluminium cans are infinitely recyclable
and use only 5% of the energy required
to produce aluminium from its ore.
That’s why NÜWATER provides a sustain
able alternative to plastic bottled water,
which is the foundation on which our
brand is built.
What are some of the main challenges
you’ve faced in the wake of COVID-19?
Launching a business in the middle of
the COVD-19 pandemic poses unique
challenges, especially in terms of logis
tics and building new partnerships. We
briefly considered delaying our launch,
but we quickly realised that this was not
an option. That’s because the problem
of plastic pollution isn’t going to wait,
so why should we? The problem with
plastic bottles has been ignored for far
too long, and we wanted to get stuck in
sooner rather than later.
What are your future plans?
We’re excited to launch our still water in
the coming months.
Images courtesy of NÜWATER
NÜWATER | A SUSTAINABLE ALTERNATIVE
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OCTOBER 2020 | HOTELNEWSME.COM
Tell us a bit more about NutriCal.
NutriCal aims to equip food businesses
with pertinent information they can
use to attract and retain customers.
With dynamically changing trends
in the consumer preferences and
increased competition in the food
industry, the recipe management
software serves as a beneficial and
differentiating tool. Features include a
QR Code Digital Menu, Macros Chart
& Label Generator, Nutrition Facts
Label Creator, Menu Management
Dashboard, Food Costing feature and
more.
What are you essentially offering
the GCC market, and the UAE in
particular?
We serve the different parts of the
food industry with our proposition
- restaurants, cloud kitchens, food
delivery companies, hotels etc.
So, if you’re a restaurant that wants to
highlight the calories and health bene
fits of their food via digital and physical
menus, a food brand that wants to use
the solution to develop products and
generate Nutritional Fact Labels, or a
cloud kitchen or food delivery company
wanting us to integrate technologies
in order to provide the end consumers
with user-friendly and relevant food
data, we’ve got the product for you.
Moreover, the product is especially
beneficial in countries such as Saudi
Arabia, where publishing calories on
menu cards falls under the regulatory
framework for food establishments.
What’s the importance of this
product in the wake of COVID-19.
specifically?
Given the unprecedented time that the
world is going through, we have seen a
surge in demand for consumers seeking
Soniya Ashar, founder of
the UAE’s first food data
intelligence software NutriCal,
reveals why there’s more
to a recipe than chef and
ingredients
WHAT NUTRICAL
SAYS ABOUT FOOD
COUNTING
CALORIES
F&B FAR AND NEAR
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
greater transparency into sanitization
and food offerings by restaurants.
The NutriCal platform seamlessly
integrates with existing F&B business
es and enables them to offer visibility
for their customers with respect to
nutritional and caloric information of
food items for more informed decision
making.
Moreover, consumers are looking for
ingredients, food items and products
that help you boost your immunity.
For example, turmeric and ginger or
food items that are rich in zinc and
Vitamin C. The NutriCal system helps
food businesses create these dishes
and products and highlight the same to
their consumers.
How do you think the product will
help small businesses?
We have seen that small businesses in
the F&B industry have suffered due to
the coronavirus pandemic. The ones
that survived are, and will continue to
be, cognisant of three things: food busi
nesses’ focus shifting to online, health
and immunity, and that differentiation
tactics to create consumer trust and
retention are key.
The NutriCal solution enables you
to understand and deploy informa
tion about your food in a user-friendly
format via social media and other me
diums. By understanding the caloric,
nutritional and other benefits of the
ingredients you use - a food business
begins to adjust offerings, making them
healthier.
Moreover, we strongly believe that
transparency in the food industry to
gain consumers’ trust is key to be able
to stand out, which is possible through
data and information sharing.
How does the product contribute to
sustainability efforts?
In the food industry, sustainability
revolves around reducing food wastage
and bolstering health and wellness.
Health, immunity and longevity are
key aspects of NutriCal as a business.
Through the power of information
and data intelligence, we aim to create
awareness among the population,
thereby stimulating health and,
ultimately, sustainability.
Additionally, in recent years, we
have seen red meat and processed
food consumption plummet due to
their adverse effects on one’s health
and environment. Again, through
information sharing, we’re able to
directly/indirectly do the same.
We believe that, when businesses are
able to create more fitting food prod
ucts and menus using our solution, it
results in the overall reduction of food
wastage.
What’s in the pipeline?
At the moment, our key focus is to con
tinue developing our product by better
ing our technology and adding relevant
features, all of which is possible when
we’re able to gain traction and partner
with businesses in the food industry.
We make sure to listen to our clients’
problems and unique requirements
and collectively figure out solutions.
Geographic expansion to GCC
markets such as Saudi Arabia, Oman,
Bahrain and Qatar is in the cards. Our
long-term vision is to ‘use data and
intelligence to match a business’s food
product to consumer’s goals and
preferences’. Hence, all efforts will be
directed to work towards the same.
Images courtesy of NutriCal
“NutriCal is especially beneficial
in countries such as Saudi Arabia,
where publishing calories on menu cards
falls under the regulatory framework for
food establishments.”
WHAT NUTRICAL SAYS ABOUT FOOD
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OCTOBER 2020 | HOTELNEWSME.COM
What’s the vision behind the
Farmhouse at Arbor?
It’s a nutrition and wellbeing initiative
programme designed to provide a solu
tion for the school canteen and café,
as well as create a link between the
wellbeing of our students and the farm-
to-fork experience.
The aim is to provide seasonal lunches
and snacks from a sustainable kitchen,
created from the highest quality, locally
sourced and organic ingredients.
What’s special about the Farmhouse
at Arbor? What makes it different
from any other schools’ cafeterias?
Our kitchen is fully sustainable and
unique aligned with the school’s core
values of eco-literacy, sustainability and
environmental justice. It makes full use
of school-grown produce and cultiva
tion by way of our own plantation (the
bio farm) and children get see where
their food comes from and eat it.
We compost all our own food waste
from the kitchen making sure we are
consciously giving something back to
the planet. We truly provide a unique
dining experience for students: nothing
is fried, or frozen and then defrosted.
Everything is fresh and 100% natural
from top quality local suppliers.
We want our tomatoes to taste like
tomatoes and our cucumbers to taste
like cucumbers. We’re less dependent
on industrialised foods and select our
suppliers mindfully. For example, we
buy our fish from people who trace
where the fish has come from.
We also look for responsible com
panies to provide the coffee we use in
our parent café. We chose the suppliers
who think globally about worker rights
and focus on organic cultivation.
The Arbor School is working towards a carbon
neutral on-site kitchen at its Al Furjan Campus this
academic year, with the launch of its farm-to-fork
canteen concept, The Farmhouse at Arbor
ARBOR SCHOOL’S
FARM-TO-FORK CONCEPT
Café Teachings
Spearheaded by environmentally
driven, Michelin-star trained
cook, baker and restaurateur
Chef Anna Maria Herreras, the
mastermind brings a vast range
of culinary experience to the
project from the US, Spain and
the Middle East. The Farmhouse
at Arbor offers balanced, fresh
and delicious meal plans to all
Arbor School students from FS1
through to Year 8.
Chef Anna Maria Herreras
The Farmhouse at Arbor
SUSTAINABLE KITCHEN
HCNME
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HOTELNEWSME.COM | OCTOBER 2020
To ensure students stay safe during
the COVID-19 pandemic, the meal
service will be freshly prepared
on-site, hygienically packaged and
individually boxed, and delivered
directly to students in their
classrooms. All our bread is baked on
site and we cater to vegan, vegetarian
and meat eaters.
What’s on the menu and do you
cater for kids with special dietary
requirements?
We have a main menu which includes
meat options and then a vegetarian
and vegan option. Parents can
choose for their children to cater to
their dietary requirements. Strictly
no nuts, no chocolate, and no frying
allowed on campus. Sorry to the
brownie lovers! But we do have carrot
cake, bread pudding, cheesecake,
custard, cookies, all home baked on
site at school.
Dishes include Plum Glazed Salmon
with Sticky Rice, Steamed Edamame
and Apple Sticks, Kung Pao Chicken
with Steamed Snap Peas, Carrot and
Pineapple Wedges, and Eggplant and
Zucchini Potato Pie with Carrot Salad
and Slices Pear.
Plus, Vegetable Paella with Chickpeas,
Green Salad and Grapes, Black Bean
Falafel with Steamed Rice, Garden
Salad, Pita Bread and Orange Wedges,
and Ratatouille Pasta with Green
Salad and Banana.
What’s the thought process behind
each meal available on the menu?
Making sure every meal is healthy
and balanced with exactly the right
amount of carbs and proteins. There’s
always a fresh fruit and leafy green
salad item included.
To make it fun, we’re region in
spired. We will include an American
dish, Italian dish, Mexican, etc. We
have home-made tortillas made
from corn and flour all made on site
in the kitchen. We are internation
ally diverse, healthy and tasty at the
same time. The food that the children
eat isn’t experimental, but a culinary
experience and we aim to give them
a worldly journey at lunchtime.
Where do you source the ingre
dients and food from? Talk to us
more about this process.
We try to be seasonal in our dishes
and at the same tie up local organic
produce and producers as much as
possible. I was asked to come here to
open the ‘back door to the garden’.
Our team of gardeners and ecologists
work with our students in our bio
farm, so they can truly understand the
ecological processes involved in food
production.
Older students have the opportunity
to measure light intensity, planting
frequencies, harvest rates, monitor
the growth periods and pull as much
scientific data from the food produc
tion systems as possible.
This is another truly unique space
on campus, and it illustrates our
commitment to giving our students
a deeper understanding of how food
is grown organically and to develop
their self-sufficiency and understand
ing of ‘farm to fork’ concept.
How does creating a menu and
coming up with concepts for kids
at school feel like? What’s the dif
ference between catering to an au
dience of school kids/students and
guests at hotels and restaurants, for
example?
As Chefs, we’re always cooking for
customers so in a way it’s the same
thing the only difference is that my
customers are the children and their
tastes are developing.
I have witnessed children in
school who do not like tomato’s
love an Italian Ragu because it has
been slowly cooked to bring out
the sweetness. A good chef will be
flexible and adapt to the needs and
requests of customers. Taking into
account dietary and culinary needs
and use them to adapt and reinvent
a menu.
I take great delight in seeing
students come to my kitchen door
and beg me to tell them what’s on
the menu today. When I’m delivering
lunches to classrooms, my two
vegans are jumping out of their skins
to find out what they have for lunch
that day.
Even our minority customers are
treated to especially handmade vegan
meals and desserts, with individual
packaging. Our children deserve to
have a wonderful culinary experience
every day for lunch.
Images courtesy of Arbor School
“To ensure students stay safe during the COVID-19 pandemic, the meal service
will be freshly prepared on-site, hygienically packaged and individually boxed,
and delivered directly to students in their classrooms.”
ARBOR SCHOOL’S FARM-TO-FORK CONCEPT
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OCTOBER 2020 | HOTELNEWSME.COM
T
he risks faced by busi
ness travellers come
in different shapes and
sizes. For international
travellers, they’re more
diverse.
According to FCM’s Traveller Risk
Report conducted in 2019, only 44% of
organisations book their female travel
lers into hotels with additional safety
features such as double-locked doors,
24-hour security, restaurants on site,
ground transfer services and so on. To
day, women make up more than 40% of
all business travellers, definitely worth
taking various additional elements into
account when pulling a programme
together. Research shows that travel
policies that take into account the im
pact of trip-related stress can improve
corporate productivity by up to 32%.
From an FCM product and services
perspective, FCM customers have
access to tools to help them monitor,
assess, and respond to critical incidents
inside and nearby properties 24/7. It
starts with FCM’s travel alerts and,
historically, we’ve helped customers
monitor incidents such as the Sri Lanka
Easter Bombings, which took place at
three luxury hotels in Colombo, the
DustiD2 hotel attack in Nairobi, Kenya
and also the Mandalay Bay mass shoot
ing in Las Vegas, NV.
A company’s travel risk management
policies should take several principle
factors into account when evaluating
the suitability of accommodation in
a given destination – for example, are
the security standards appropriate to
the risks in the destination? What’s the
‘Emergency Response’ service like at
the hotel?
Most hotels will have established and
practiced drills for evacuating prem
ises, and had staff trained to supervise
them. What additional services and
assistance does the hotel provide? In
ternational hotels may provide access
to support services such as multilingual
staff, medical assistance and a reliable
car service. There’s also the possibility
for late check-in and staff can be con
tacted 24/7 via telephone or email.
We also work in today’s climate to
keep travellers informed about health
and safety measures taking place
in and around a hotel through our
Travel News Website which houses
our COVID-19 risk map, and through
our propriety Sam app which delivers
timely COVID-19 alerts to travellers on
the road. We also arm them with Sam
for Travel Arrangers and the Secure
Dashboard to track where their travel
lers are and which properties they’re
planning to stay at.
As we do at FCM, it’s important to
help customers with various checklists
for travel managers and travellers to
consider when building a hotel pro
gramme for their policy to ensure their
Duty of Care offering is enhanced.
From an organisational point of view,
we work with clients and encourage
them to use properties that are certi
fied through SafeHotels or our 3rd
party partner at International SOS,
which has a Hotel Security Advisor
service.
by CIARÁN KELLY, Managing Director, FCM Travel Solutions, Middle East & Africa
Risk Management
and its Impact
on the Hotel Industry
OPINION
HCNME
Page 57
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