Hotel & Catering, September 2019
Page 1
All the latest from the Middle East hospitality industry
September 2019
P43 - All about the Leaders in F&B Awards 2019
Dubai Retail CEO Nabil Ramadhan and Sarood Hospitality Managing
Director Spencer Ayers on the biggest F&B rebrand of the year
Power Players
Talent Trends
How to attract the
right candidates
Azure Beach’s
managing partner on
the urban shoreside
retreat
Sun, sand &
clear skies
Page 2
www.hotelnewsme.com
September 2019
CAMPAIGN FINANCED WITH AID
FROM THE EUROPEAN UNION
The content of this advertorial represents the views of the author only and is his sole responsibility.
The European Commission do not accept any responsibility for any use that may be made of the information it contains.
CREAM
A guarantee for
pastry chefs
The culinary success of European cream is due
to the multiple roles it plays in improving taste,
texture, binding and even presentation. Its
silky, creamy, smooth and shiny texture is why
the term “creamy” is so widely used by tasters
to describe the smoothness of a product.
Dairy cream enhances aromas and reveals
flavours without dominating and respects
the subtlety of food. By mixing hot or cold
cream with another ingredient. It also binds
and stabilizes hot preparations: it will soften
stuffing and egg dishes, making them more
cohesive.
Other advantages of cream: it reduces the
bitterness of cocoa, the acidity of lemon, and
tempers the pungency of certain fruit and the
astringency of others. It improves the fondant
used on pastries and turns fruit into mousse.
In
addition
to
these
culinary
and
gastronomic qualities that have made
cream an indispensable go-to ingredient
for French pastry chefs, it also has obvious
practical and dietary qualities. Because
cream is rich in water, it is the least greasy
type of fat. Soft, luxurious and light!
Because European dairy cream has its place
in the finest kitchens around the world, its
use has adapted to the needs, practices
and new expectations of chefs: progress in
the diversification of creams has allowed
for greater control when cooking and the
packaging has allowed it to be sold on store
shelves (instead of refrigerators), providing
greater freedom of use and storage. All of
this combines to make cream an essential
ingredient in any sophisticated pastry!
Page 3
Hotel & Catering NEWS ME
3
Contents
Features
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
september 2019 // Issue #015
News
Chain of
the month
Event preview
Movers &
Shakers
08
24
28
34
News
Dubai welcomes 8.36 million
overnight visitors and more
COVER STORY
Dubai Retail CEO Nabil Ramadhan
and Sarood Hospitality Managing
Director Spencer Ayers
CHAIN OF THE MONTH
Hilton
EVENT PREVIEW
The Hotel Show
MOVERS & SHAKERS
Glee Hospitality Services
08 //
18 //
24 //
28 //
34 //
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4
MP INTERVIEW
James Burton, Azure Beach
Managing Partner
EVENT PREVIEW
Gulfood Manufacturing
EVENT PREVIEW
F&B Forum
Leaders in F&B Awards
EVENT REVIEW
F&B Strategy Roundtable
PRODUCTS
Emerson
MARKETPLACE
Beverages
SUPPLIER WATCH
Mirodec
TALENT
CatererGlobal
F&B FAR AND NEAR
Chef Middle East
0PINION
M D Warrier
REVIEW
Cinq Mondes Spa
36 //
40 //
42 //
46 //
50 //
52 //
54 //
56 //
58 //
60 //
62 //
Contents
september 2019 // Issue #015
On the web
Read the latest news,
features and much
more on our website.
www.hotelnewsme.com
Features
Page 5
Same
connoisseurs of
foodservice, now
under one name.
Regionally recognized as different companies, we are a pot of ingredients that
share the same passion, vision, and values for foodservice, and we are now proud
to present ourselves as one single recipe to success – Bidfood.
E. marketing@bidfoodme.com | W. bidfoodme.com | Toll Free: 3210-800
Page 6
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6
September 2019
Editor's letter
ata released by Dubai’s
Department of Tourism
and Commerce Market-
ing (Dubai Tourism)
has revealed that the
emirate of Dubai welcomed 8.36
million international overnight visi-
tors in the first six months of 2019,
posting a positive three percent in
tourism volume growth compared to
the same period last year.
It’s these numbers from the region
that make us proud to be a part of the
hospitality and F&B industries, steadi-
ly skyrocketing to greater things as
the years go by. When it comes to the
latter, we’ve been seeing major devel-
opments in terms of guest experience,
with industry professionals seeking all
what’s new and exciting with the aim
of keeping customers happy.
This was one of the most impor-
tant topics that we shed the light on
at Hotel & Catering News Middle
East’s roundtable held last month in
attendance of some of the biggest key
players in the industry. "F&B Strat-
egy – from Ingredients to Innovation”
brought together everyone from VPs
to chefs, to discuss kitchen-to-table,
and everything in between.
I was amazed at how much – even
more so than I had imagined – went
into making every single visit a great
one for guests. The amount of atten-
tion to detail that goes into crafting
fantastic experiences, our roundtable
attendees have explained, is beyond
belief – and what’s coming up next
is nothing short of exceptional. It’s
looking very good for the customer,
who – not only is always right – but
also now has access to the whole host
of tailored opportunities on offer.
The most striking aspect is, per-
haps, how keen industry profession-
als are on surpassing expectations,
and getting it right 99.9% of the time
(at least). We’re about to see even
greater things in 2020, a year which
is predicted will give rise to concepts
and projects we may have never expe-
rienced before.
Being a hotelier, or an F&B star,
has never felt better – that’s what
we found out during our roundtable.
When it comes to strategy, there will
be tonnes to be revealed in the coming
months, especially as high season ap-
proaches, so watch this space for more
from where all the magic happens.
Regards,
Dina
A note from
the editor
D i n a M a a t y
S U B S C R I B E
subscriptions@bncpublishing.net
Director
Rabih Najm
Rabih@bncpublishing.net
CEO
Wissam Younane
Wissam@bncpublishing.net
Group Commercial Director
Samer Alloush
samer@bncpublishing.net
Editor
Dina Maaty
dina@bncpublishing.net
Contributors
Marouane Al Mandri
Art Director
Aaron Sutton
Aaron@bncpublishing.net
Photographer
Farook Al Saliq
Marketing Executive
Vince Celestial
Vince@bncpublishing.net
PO Box 502511 Dubai, United Arab Emirates
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Opinions expressed are solely those of the
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censed exclusively to BNC Publishing in the MENA
region by Hotel & Catering News ME.
No part of this magazine may be reproduced
or transmitted in any form or by any means
without written permission of the publisher.
Printed by UPP
Page 7
SOUR SUMAC BUTTER
250 g butter - 5 g chili powder - 10 g sumac - 5 g smoked paprika
5 g cumin in granules - 5 g salt - The zest of a lemon
Mix the softened butter and all the ingredients, then shape, cling
film, and leave to harden in the refrigerator.
COFFEE BUTTER AND SPICES
250 g butter - 10 grains of cardamom - 5 g ground coffee
15 g cardamom powder - 10 cloves - 2 small cinnamon sticks
30 g of date molasses - 20 g brown sugar - 3 g salt
Sous-vide the ingredients and cook them at 90°C for 1 hour.
Pass the whole bag through a coffee filter and collect the
flavoured butter. There should be 160 grams left. Let the butter
harden at room temperature.
Whisk together the date molasses, brown sugar and salt to make
them homogeneous. Add this mixture to the flavoured butter you
previously cooked. Shape and set aside in a cool place.
HONEY BUTTER AND ZAATAR
250 g butter - 30 g zaatar - 90 g honey - 2 g salt
Mix the softened butter and all the ingredients, form them into
the desired shape, film and store in the refrigerator.
In Europe, and particularly in France, butter is inseparable from gastronomy. It
clearly represents a certain way of life, and despite the evolution of eating habits,
it remains essential for cooks and chefs. Enter a kitchen, and look for butter... it
is never far away. Trends change, culinary techniques evolve, but it remains the
favorite ingredient of chefs. Ingredient they like to transform in their own way…
3 RECIPES OF FLAVORED BUTTER
CREATED BY
CHEF DIMA HAMATI
F L A V O R E D B U T T E R
The content of this advertorial represents the views of the author only and is his sole responsibility.
The European Commission do not accept any responsibility for any use that may be made of the information it contains.
Page 8
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News
September 2019
For all the latest News, Visit www.hotelnewsme.com
Follow us on Facebook for up-to-the-minute breaking news
Read the latest edition on www.hotelnewsme.com
The
emirate
of
Dubai
welcomed
8.36
million
international
overnight
visitors
in
the
first
six
months of 2019, posting
a
positive
three
percent
in tourism volume growth
Investment
Dubai welcomes 8.36 million
overnight visitors in first
half of 2019
compared
to
the
same
period last year, according
to the latest data released
by Dubai’s Department of
Tourism
and
Commerce
Marketing (Dubai Tourism).
India once again led the
pack, drawing the highest
half
year
volumes
with
997,000 visitors – particularly
noteworthy given the severe
air traffic and seat capacity
challenges due to geopolitical
volatilities. Dubai continued
to drive booking interest
from Indians on a mass scale
largely due to high-impact
delivery
of
segment
and
season-specific
campaigns
across the most accessible
Tier-1 and Tier-2 cities.
Page 9
Hotel & Catering NEWS ME
9
News
September 2019
Rixos Hotels has signed a deal
to operate its largest all-inclusive
resort on Egypt’s Red Sea Riviera.
Part of the Accor portfolio, the
group has partnered with Eastern
Company for Investment and
Touristic Development to re-
launch the Rixos Makadi Bay,
Hurghada.
This agreement to manage the
world’s largest luxury resort in
the Egyptian Riviera overlooking
the Red Sea is the latest milestone
to follow Accor’s acquisition of
50% of Rixos Hotels’ shares as
part of its expansion strategy in
the Middle East.
The project, scheduled to
launch in 2020, will eventually
expand the existing property on
the bay to feature 1,636 keys and
Rixos Hotels inks deal to re-launch
its largest resort in Egypt
Saudi retailer Fawaz Abdulaziz
Alhokair & Co. acquires 10 food and
beverage brands
world-class leisure and sports
facilities.
“This
collaboration
represents a pivotal moment in
Accor’s growth history, as our
brand’s largest resort globally
will
offer
a
comprehensive
range of facilities and dynamic
entertainment experiences,” says
Fettah Tamince, founder and
chairman of Rixos Hotels.
The renovation project of the
existing development in Makadi
Bay will be phased in two stages,
each spanning a year. Phase one,
which will include the addition of
wings and facilities to uplift the
hotel in line with Rixos brand
standards, is already underway.
Agthia
Group
reports
revenue
of AED 1.06
billion for
H1 2019
Agthia Group PJSC,
a food and beverage
company, reported a net
profit of AED 84 million
and revenues of AED 1.06
billion for H1 2019. The
company’s revenue grew
5.4% over the same period
last year, with a portfolio
that includes Al Ain Water,
Al Bayan and Alpin,
maintaining its position in
the UAE at 30% and 28%
volume and value shares,
respectively.
International operations,
specifically Saudi Arabia
and Kuwait, along
with the 5-Gallon HOD
business drove Water &
Beverage revenues. The
Group’s Food category
also sustained its growth
trajectory with net revenue
up by 30% year on year.
Flour in the agribusiness
displayed a 12% growth in
top-line versus last year on
strong domestic volume.
Saudi fashion retailer Fawaz Abdulaziz
Alhokair & Co. has announced the
acquisition of 10 international food and
beverage franchise brands in over 200
locations from Food and Entertainment
Company Ltd., valued at SAR340 million.
The franchise operations of the 10
international food and beverage brands
recorded an EBITDA value of SAR 54
million against a revenue of SAR 354
million
in
FY2019.
The
acquisition
reinforces
the
company’s
vision
to
create a stronger and more impactful
“shoppertainment” experience.
Growth will be focused on targeted Quick
Service Restaurant (QSR) businesses. The
primary brands of this portfolio which make
up the bulk of locations within the acquisition
include Seattle’s Best Coffee, Cinnabon,
Mama Bunz and Molten Chocolate Café.
Page 10
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Page 11
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12
News
September 2019
UAE-headquartered
Prime
Group,
a
quality
and
compliance solutions provider
in Asia, the Middle East and
North Africa, has awarded
a facility of The Pure Foods
Hormel Company, Inc. the
halal certification. The Pure
Foods
Hormel
Company,
a
food
manufacturer
in
the
Philippines,
produces
TENDER
JUICY
Chicken
Franks
and
PUREFOODS
Corned Beef.
“Consumers
today
are
now demonstrating a shift in
eating and shopping habits.
There’s an increased consumer
awareness of the nutritional
benefits of halal-certified food
products. We’re delighted to
Kempinski Hotel Mall of the
Emirates has launched a new
movie
theatre
experience
in
partnership
with
VOX
Cinemas. A first-of-its-kind,
the in-hotel theatre comprises
two distinct areas – a screening
room with fifteen plush seats,
UAE-based Prime Group awards Filipino
manufacturer halal certification
Private VOX Cinema opens at
Kempinski Hotel Mall of the Emirates
support Pure Foods Hormel,
conducting
the
necessary
inspections, assessments and
halal certification to enable
them to export their products
to a wider audience in the
UAE and its neighbouring
countries,” says Salah Ameen,
vice chairman at Prime Group.
Under
Prime
Group’s
business
entity,
Prime
Certification
&
Inspection,
a series of assessments on a
facility of The Pure Foods –
Hormel Company, Inc. were
conducted.
Louvre Abu
Dhabi to
open new
restaurant
with menu
by Michelin
star chef
Louvre Abu Dhabi will
partner with French
hospitality company
Barrière Group to turn the
museum’s restaurant into
the first Abu Dhabi-based
branch of the company’s
well-known brasserie-style
restaurant Fouquet’s.
Opening in 2020, the
restaurant’s menu will be
created in collaboration
with renowned French chef
Pierre Gagnaire, head chef
and owner of a restaurant
under his own name, and
will include a number of
Fouquet’s signature dishes
as well as those reflecting
the local culture and the
tastes of an international
clientèle.
and a lounge area featuring
a bar and dining section
complete with a marble table.
Waiter service is part of
the experience and guests can
choose from a premium food
and beverage menu with dishes
and drinks prepared to order
throughout
their
four-hour
stay in the cinema. Options
include bites such as mezze
platters,
premium
French
cheese
selections,
burgers,
grilled meats, seafood, and
fresh salads as well as a range
of desserts.
Page 13
Origin Green, the world’s fi rst national food sustainability
programme is Ireland’s commitment to a safe, secure
food supply far into the future. Members are audited at
every step, making it the only independently verifi ed
programme of its kind.
With over 90% of Irish food and drink exports coming
from participating members, fi nding a sustainable
supplier has never been easier. So make sustainability
key to a reliable food supply for your business and your
customers for generations to come.
Visit OriginGreen.com to learn more.
The world’s fi rst national
food sustainability programme
What if sustainable
sourcing was simple?
Page 14
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14
Appointments
September 2019
Dress Best Uniforms and
Corporate Wear appoints new
managing director for the
Middle East and Africa region
Dress
Best
Uniforms
and
Corporate Wear has appointed
Tolga Neftci as its new managing
director for the Middle East and
Africa region. The company was
established in 1995 as a custom-
made uniform supplier based in
Istanbul, Turkey.
According to the company,
Neftci will be based in Dubai,
overseeing the entire Operation
in the region, and focusing on
the commercial strategy and
growth agenda for 15 countries.
For all the latest News, Visit www.hotelnewsme.com
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Appointments
Meliã Desert Palm Dubai
names new general manager
New hotel manager
joins Marriott Harbour
Hotel & Suites
Meliã Desert Palm Dubai
has appointed Nathalie
Cockayne
as
its
new
general manager. She joins
Melia Hotels International
from Mandarin Oriental
Hotel Group. A British
national born in Hong
Kong,
Cockayne
moved
to the UAE and began her
career at Burj Al Arab
Dubai
Marriott
Harbour
Hotel
&
Suites
has
appointed
Darin
Davies
as its new hotel manager.
Davies
started
his
hospitality
career
with
Marriott in London, and
held roles across different
operational
and
sales
disciplines, which include
front of house manager,
sales
manager,
rooms
division manager, food and
beverage manager, director
of operations and director
of sales and marketing.
Page 15
Elegant.
Secure.
Unique.
VingCard Allure
With VingCard Allure, your guests will feel right at home with the hotel industry’s first “no lock
on the door” locking solution. With its elegant minimalistic design, VingCard Allure provides
secure convenience for your guests, while adding an array of customizable features that
help to streamline operations via the unique and customizable wall panel display. Allure is
alsocompatible with VingCard’s patented Visionline system, adding even greater functionality
than ever before.
Learn more today www.assaabloyglobalsolutions.com/allure
Experience a safer
and more open world
Page 16
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16
openings & Launches
September 2019
Souk Madinat
Jumeirah
launches Global
Dining campaign
Rove Healthcare
City’s Junk Food
“Vrunch” returns
Four new dining
venues open at
Yas Mall
Sunset Hospitality
Group to open
new concept in
Meydan Hotel,
bring Sweet Chick
to the UAE
DRIFT Beach
Dubai reopens for
new season
Mina’s Kitchen
introduces
seafood concept
Publique
launches new
daily cheese
menu
Souk Madinat Jumeirah has launched a
Global Dining campaign, where Asian fast-
casual dining concept Noodle House, Irish
pub McGettigan’s and Taverna Greek Kitchen
will join a line-up of restaurants in rolling out
dedicated menus until the end of September.
The
modern
marketplace
with
its
traditional
Middle
Eastern
design
is
undergoing
its
biggest
renovation
to
date, including an expanded portfolio of
international cuisines brought to life through
homegrown F&B concepts.
The Daily at Rove Healthcare City will host
Flavors by Zendy and Dubai Vegan Days’
Junk Food Vrunch, which features vegan
versions of junk food favourites and is priced
at AED 99.
The Vrunch Vegan Brunch series, in
collaboration with plant-based chef Zendy
Marsam and Dubai Vegan Days, will return
starting September 7. Guests will be served
a three-course feast of meat-free, vegan
dishes, containing no preservatives or nasty
additives. Diners can kick things off with an
unlimited starter salad buffet.
Four new dining venues, namely Vapiano,
Off The Hook, Kailash Parbat and Zadina,
have opened at Yas Mall, bringing the
selection of food and beverage offerings
to 72 outlets.
Sunset Hospitality’s Mood Rooftop Lounge,
a bar and restaurant, is set to open in October
at Meydan Hotel. The venue will be set on
the rooftop of the Nad Al Sheba hotel. An
adults-only space, it will comprise an exotic
garden lounge, in addition to a space where
guests can find hubbly bubbly.
DRIFT Beach Dubai has reopened its doors
for the new season. Nestled in One&Only
Royal Mirage hotel, entry to the beach club
will be priced at AED 200 daily until the end
of September.
Mina’s Kitchen, located in The Westin Mina
Seyahi, has launched a seafood market
concept. At Maritime Fresh, which takes
place every Thursday from 7pm to 11pm,
guests will dine on unlimited seafood for
four hours, including free-flowing beverages
at packages starting from AED 249.
The restaurant, located in Souk Madinat
Jumeirah,
will
be
serving
cheese
alongside complimentary grape, including
Tartfiflette for AED 220, fondue for AED
230 and a Raclette or Pierrade plate for
AED 290 for two.
Page 17
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Page 18
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18
Cover Story
September 2019
Dubai Retail’s homegrown restaurant management company JRG Dubai’s rebrand to Sarood
Hospitality has been making headlines. Here, Nabil Ramadhan, chief executive officer of Dubai
Retail & Sarood Hospitality and Spencer Ayers, managing director at Sarood Hospitality discuss
the strategic move
Power
Players
Please tell us more about the rebranding
and what it’s going to achieve for the
group.
Ramadhan: The creation of Sarood
Hospitality comes as Dubai Retail aims
to reinvent a number of its unique F&B
outlets to continue to be ahead of market
trends, while meeting the needs of
increasingly sophisticated consumers.
Sarood Hospitality is much more than
a name; it’s a vision and philosophy that
sets a clear direction for Dubai Retail’s
future as an independent leader in
restaurant management and world-class
concept development born in Dubai. In
this sense, the name change is a reflection
of the organisation’s aim to become a
leading and market-dominating hospitality
company that disrupts and challenges the
status quo, with unique and sustainable
concepts which go beyond expectations.
Ayers: The rebrand has been in the
process for some time, chiefly as a
strategic conduit for expansion beyond
the Jumeirah footprint. The launch of
JRG Dubai’s first two venues outside of
Jumeirah-owned properties in December
2019 (The Duck Hook and Hillhouse
Brasserie, housed at Dubai Hills Golf
Club) highlighted the potential of the JRG
Dubai brand portfolio and acted as a major
milestone in the organisation’s growth
cycle.
Why “sarood”? Can you tell us more
about the name and what it means for
the essence of the new brand?
Ramadhan: Sarood Hospitality is derived
from the Arabic word “sarood”, which
refers to the traditional woven mats
decorated elaborately and used in the
presentation of food during meals. Sarood
Hospitality is interwoven in the fabric of
the emirate, drawing its inspiration from
its roots in Emirati heritage and how age-
old cultural practises and norms remain
relevant in modern UAE society.
What’s in the pipeline for Sarood? What
developments can we expect for the rest
of 2019 and the coming years?
Ayers: As a full-service hospitality
brand, Sarood Hospitality’s portfolio
includes Al Nafoorah, The Noodle House,
Pierchic, Flow, The Duck Hook, Hillhouse
Brasserie, Khaymat Al Bahar, Pai Thai,
Perry & Blackwelder’s, Segreto and
Trattoria Toscana. Immediate expansion
plans are in the pipeline, and our focus
remains on driving domestic growth,
meeting current market trends and
upgrading experiences to fit customers’
evolving interests.
Aside from a new look and feel, the
Sarood Hospitality team has undergone an
Page 19
Cover Story
August 2019
Hotel & Catering NEWS ME
19
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20
extensive period of internal review over
the last six months that will define the
overall business moving forward – from
key strategic developments in our areas of
operation, expansion and development, to
noteworthy changes in terms of defining
work culture.
We currently have concepts in the final
stages of development and due to open in
2020. We recently launched the expansion
of The Noodle House brand with the
addition of four new venues: Jumeirah
Beach Residence (JBR) in September
2019, Nakheel Mall on The Palm Jumeirah
in November 2019, the upcoming Dubai
Hills Mall in February 2020 and our
first entry into the UAE capital, a new
restaurant at Reem Mall on Reem Island,
in the fourth quarter of 2020.
Future plans include extensive
refurbishment programmes of existing
restaurants, driving key talent acquisitions
and progressing digital transformation
across the group’s portfolio.
transformation. While the restaurant’s
award-winning signature dishes will
remain untouched, the new look of our
much-loved concept will significantly
enhance the overall consumer and dining
experience. The brand-new Pai Thai will
be worth the wait and will re-open in
October 2019.
Our current focus is on the expansion
of our existing brands. Aside from the
four new outlets at The Noodle House,
we’ll also have a new Flow venue set to
Please give us details on the
refurbishment programmes of existing
restaurants, key talent acquisitions
and digital transformations in store for
Sarood.
Ayers: In terms of refurbishments, to
give one example, Pai Thai is undergoing
extensive enhancements this summer
and will temporarily close to allow for
the completion of renovations. Following
thorough planning, we’re very excited that
Pai Thai is embarking on such a major
Cover Story
September 2019
Aside from
a new look and
feel, the Sarood
Hospitality team
has undergone an
extensive period
of internal review
over the last six
months that will
define the overall
business moving
forward.
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Hotel & Catering NEWS ME
21
open in Q1 2020. In the coming months,
we’ll also see the evolution of Khaymat Al
Bahar – a recent addition to our portfolio
– into a second venue of our successful
traditional Lebanese brand, Al Nafoorah.
We have concepts in the final stages of
development, due to open in 2020
Ramadhan: We appointed Spencer Ayers
as Sarood Hospitality’s managing director
in June 2019 to enhance our regional
and international status, and embrace
Cover Story
September 2019
adaptability and accessibility as pillars of
our future growth.
As a seasoned business leader,
Spencer’s pivotal roles within the
hospitality industry in both the UK
and UAE have delivered a wealth of
international experience.
As a specialist in franchising and
turnaround transformation, Spencer’s
strategic skills, comprehensive experience
and deep understanding of international
concept development will be invaluable in the
next phase of our growth, as we usher Sarood
Hospitality into a new and exciting era.
Ayers: With the expansion of our brand
offerings, we’ve made several senior,
strategic appointments to expand our
talent pool. Maria Bloss was appointed
as head of sales, tasked with managing
and expanding the Group’s renowned
premium casual dining brand portfolio.
Additionally, Steven Holloway and Stefan
Borchardt were appointed as operations
manager and brand chef for The Noodle
House, which is quickly expanding with
four new outlets set to open.
Ramadhan: Tech and digital platforms
have been major game changers in the
F&B industry – one of our immediate
focus areas is progressing digital
transformation across the group’s
portfolio as part of an aggressive wider
initiative by our parent company Dubai
Holding.
It’s one of our intentions to become
a tech-enabled platform; we want AI
integration woven right from BOH
inventory and purchasing through to
FOH service driving an enhanced, truly
personalised customer experience.
Ayers: At Hillhouse Brasserie, for example,
we’ve recently installed a smart kitchen
garden for growing herbs – a farm-to-
table journey of less than 12 feet! With
The Noodle House openings, interactive
screens will form part of the guest journey,
but this is just the beginning.
The advancement of technology allows
restaurants to utilise digital platforms,
and customers to find restaurants, read
reviews and decide where to go/as well
as bringing the restaurant experience to
them. The guest journey needs to focus
on convenience and experience, and
technology helps achieve the same along
with personalisation options.
What aspect of the F&B industry are you
most interested in focusing on/tackling
following the rebrand to improve overall
customer experience?
Ramadhan: In addition to improving
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customer experience via refurbishments
and operations following the hire of new
talent, we’re looking at several other ways
to improve overall customer experience.
Looking at the market, there’s more
room for homegrown concepts – unique,
fun-dining, creative venues inspired by
a multi-cultural and social media savvy
generation of culinary “artists”.
There’s a call for more ethical and
sustainable business practices across
numerous industries including F&B – this
demand is already there, we see customers
opting for brands and venues who are
taking the stance to work with local
farmers, committed to using ethically-
sourced produce, removing plastic from
FOH operations, working with suppliers
to introduce alternatives to single-use
superfluous plastic, supporting operations
that look at minimal wastage/ food
donations and more…
What do you think sets Sarood apart
from other groups?
Ayers: As we evolve and step into a new
era, we’ll be rolling out our aligned core
values and a robust CSR strategy – shoring
up all of the achievements made by JRG
Dubai in the last few years including
introducing popular homegrown F&B
concepts and shaping the F&B industry’s
sustainable operational practices.
Fundamentally, we’ll look to further
what we have successfully created as JRG
Dubai, elevating the city’s F&B landscape
with a vision for further expansion and
cementing our efforts to introduce the
latest in sustainable innovation within a
progressive working culture.
Our focus on diversification and the
empowerment of people sets us apart.
As part of the rebrand, we’re cementing
our work culture and values; Sarood –
formerly JRG Dubai – has always been an
independent restaurant group, as such
our people and teams have always been
empowered to function independently,
driving our concepts, constantly working
to improve our operational practices and
wider team development.
As part of the entire exercise and
planning around the Sarood rebrand, we
Cover Story
September 2019
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September 2019
have unearthed our core values and are
outlining a robust roadmap for the wider
working culture at Dubai Retail (inclusive
of Sarood); these values that have been
embedded in JRG’s working culture are
being cemented and articulated within the
wider repositioning of the Group, and the
people power piece is a key element within
the wider working culture philosophy.
What are your plans for Expo 2020 and
how are you planning on being a part of
the exhibition?
Ramadhan: The focus on food and
beverage offerings as we lead up toward
Expo 2020 is exciting for both the
industry at large and for the Dubai
dining scene as a whole. Dubai is a hub
for some of the world’s most popular
concepts, from homegrown to world-first
restaurants. The city is fast becoming
recognised as a global culinary destination
with its own burgeoning food culture.
With a rise in visitors for Expo 2020,
brands will experience new opportunities
as tourists/ exhibitors look to dine in new
and exciting ways. The Expo 2020 itself
is looking to create an International Food
Hub, offering tourists and visitors alike
options to suit a myriad of tastes, budgets
and dietary preferences. It’s an exciting
time for homegrown brands across the city
to tap into an international audience, take
advantage of the AI and innovation on
showcase specific to the F&B sector, and
truly further position Dubai as a global
dining destination.
Our target is to be 100% free from
single-use plastic by Expo 2020.
Why is sustainability your priority and
how are you planning on keeping it
“green”?
Ramadhan: As we evolve and step into a
new era, we’ll be rolling out our aligned
core values and a robust CSR strategy
– shoring up all of the achievements
made by JRG Dubai in the last few years
including introducing popular homegrown
F&B concepts and shaping the F&B
industry’s sustainable operational
practices. Fundamentally, we’ll look to
further what we’ve successfully created
as JRG Dubai and elevate the city’s
F&B landscape with a vision for further
expansion and cementing our efforts
to introduce the latest in sustainable
innovation within a progressive working
culture for the good of tomorrow.
There’s a call for more ethical and
sustainable business practices across
numerous industries including F&B –
this demand is already there, we see
customers opting for brands and venues
who are taking the stance to work with
local farmers, commit to using ethically-
sourced produce, removing plastic from
FOH operations, working with suppliers
to introduce alternatives to single-use
superfluous plastic, supporting operations
that look at minimal wastage/ food
donations and more…
Ayers: Sarood – formerly JRG Dubai – was
one of the first F&B operators to lead an
industry-wide shift in banning the use of
single-use plastics, starting with straws.
Following Freedom Pizza’s market-leading
stance back in Jan 2018, The Noodle
House immediately followed suit and
banned the use of plastic straws, cutlery,
cocktail sticks and stirrers across all its
outlets; the initiative was then rolled out
across the Group’s other brands by Q2
2018.
In October last year, The Noodle House,
which offers home delivery, made the
switch to using fully compostable delivery
packaging in Q4 2018. In December
2018, the Group’s newest brands which
opened at the Dubai Hills Golf Club – The
Duck Hook and Hillhouse Brasserie –
opened with completely plastic-free FOH
operations, even serving house-filtered
water in glass bottles.
In March 2019, Pierchic hosted the
Sustainability Summit with a panel of
UAE F&B heavyweights, led by Dr Martin
Blake, to discuss current issues and
opportunities within the sector such as
tackling single-use plastics and ethical
product sourcing methods; the panel also
explored potential cost saving actions that
could impact restaurants’ bottom line.
In June, Pierchic reiterated its
commitment to ethically sourced produce
with a dedicated sustainable menu,
marking World Oceans Day. We have
recently undergone an extensive audit
of both our FOH and BOH functions to
outline an aggressive action plan to rid
ourselves entirely of plastic – partnering
with Pure Cog we’re currently working
to replace plastic cling wrap with a non-
harmful biodegradable substitute.
As the world grows more aware of our
role in preserving the environment, we’ll
see customers calling for F&B operators
to adopt more sustainable practices and
support local producers and suppliers
(thereby also reducing carbon footprint).
As we mentioned previously, our target is
to be 100% free from single-use plastic by
Expo 2020.
One of our immediate focus areas
is progressing digital transformation
across the group’s portfolio as part of an
aggressive wider initiative by our parent
company Dubai Holding.
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chain of the month
September 2019
Hilton
Hilton is a global hospitality company with a portfolio of 17 world-class brands
comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries
and territories. The company earned a spot on the 2018 World’s Best Workplaces list,
and has welcomed more than three billion guests in its 100-year history. Through the
award-winning guest loyalty programme Hilton Honors, more than 94 million members
who book directly with Hilton can earn points for hotel stays and experiences, and
enjoy instant benefits including digital check-in with room selection, Digital Key and
Connected Room.
MENA region
Current properties:
Hilton currently operates 68 hotels across the MENA including Waldorf Astoria, Conrad, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton
Garden Inn and Hampton by Hilton. In the next five years, the brand is expected to almost double in size in the UAE to almost 50 hotels and will
quadruple in size in KSA to more than 50 hotels, while growth remains strong across the rest of the GCC and North Africa.
Upcoming properties:
Hilton currently has almost 100 hotels in its development pipeline, with new hotels being developed across the region. It will also introduce new
brands into the region in the next five years including Canopy by Hilton, its lifestyle brand. Hilton has also announced a deal with Alshaya Group
for 70 Hampton by Hilton hotels across the MENA, Turkey and Russia, with many of these hotels set to open in the next seven years.
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chain of the month
September 2019
Hilton Honors is the award-winning guest loyalty programme for Hilton’s 17 brands,
comprising nearly 5,900 properties in 114 countries and territories. Hilton Honors
members who book directly through preferred Hilton channels have access to
instant benefits, including a flexible payment slider that allows members to choose
nearly any combination of Points and money to book a stay, an exclusive member
discount and free standard Wi-Fi.
Members also enjoy popular digital tools available exclusively through the Hilton
Honors mobile app, where Hilton Honors members can check-in, choose their
room, access their room using a Digital Key and use ‘order ahead’ to request extra
pillows or their favourite snack for their room prior to arrival.
Members can redeem their Points for free nights, premium merchandise and
items on Amazon Shop with Points, make charitable contributions or gain access
to events through Hilton Honors Experiences, such as exclusive artist connections
and VIP concerts with Live Nation®, and racing experiences with McLaren Racing.
The programme is free to join.
About Hilton Honors
Operating hotels
In the pipeline
In Numbers
68
100
What are the main challenges you
face in hotel management and
operations?
One of the main challenges facing
the industry is talent retention and
acquisition: the war on talent. Our
ability to ensure we have excellent
team members who are well-trained,
highly skilled, highly motivated
and engaged – this is what guests
demand and this is what we work
hard to deliver.
A great example of this is the Great
Place to Work Survey, where we’ve
achieved the number one position
for the past three years in KSA, are
number one in Turkey and number
three here in the UAE. This is across
all companies and industries, not
just hospitality, and we’re incredibly
proud of this achievement as an
indicator that our Team Members
value working for Hilton.
Another major challenge is
understanding and anticipating guests’
changing needs and desires to ensure
William Costley
Vice President, Arabian Peninsula and Turkey
we deliver a consistently excellent
experience to our guests no matter
where they’re staying with us
around the world.
Guests are increasingly more
sophisticated in their choices and
it’s our job to stay on top of current
trends and anticipate our guests’
needs in terms of hotel design,
F&B, technology, the in-room
experience, check-in, etc. We do
this in a number of ways, but key
to this is listening to our customers
and knowing our customers, the
more we talk to and understand our
customers, the better they can tell us
what they need.
With some 90 million plus Hilton
Honors members, we have a great
resource here and we constantly talk
to our Honors members and other
guests to find out what’s important
to them, so we can deliver tailored
experiences to our guest across our
industry leading portfolio of brands.
Hilton prides itself on its
relationship with its guests and
has developed programmes
and initiatives based on guest
feedback and our understanding
of guests needs. The introduction
of Digital Key, where guests can
book and choose their room using
the Hilton Honors app, and then
use their mobile phone as a key,
is an example of using powerful
technology to enhance guest
experience. Likewise, the design
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chain of the month
September 2019
of hotel lobbies as more social and
convenient work spaces for guests
is something we know they want,
and so we deliver that experience
for them.
How do you respond to any type
of guest dissatisfaction?
A positive and faultless guest
experience is what we aim to deliver
to our millions of guests around the
world time and time again. When
a guest isn’t fully satisfied, we
encourage feedback and empower
our teams to do all they can to
ensure that our guests are heard and
listened to, that their concerns are
taken seriously and that a resolution
is reached as soon as possible to
the guest’s satisfaction.
At Hilton, we provide all of our staff
with the necessary training required
to deal with challenging scenarios,
should they arise, to support and
help our guests and do our best to
make it right whenever a guest may
have not been satisfied.
One key pillar of this is our
MAKE IT RIGHT campaign. This
programme is currently focused
on our Hilton Hotels & Resorts
and DoubleTree by Hilton brands
and focuses on empowering team
members to ensure they can handle
guest complaints should they arise.
We’re committed to delivering our
Brand Promise and building guest
loyalty through our MAKE IT RIGHT
commitment which is: “If you’re not
satisfied with your stay, let us know
and we’ll MAKE IT RIGHT.” With
this commitment to our Guests,
Team Members are empowered to
consistently recognise our most loyal
Guests, proactively look for ways
to meet unanticipated guest needs
and take ownership of resolving
guest problems. We believe this
programme is a great advantage
in addressing guest issues and
challenges at our hotels.
Likewise, at our Hampton by
Hilton brand, we commit to the
Hampton Guarantee – where if you’re
not satisfied with your stay and your
experience at the hotel, you don’t pay.
However, the Hampton® Guarantee
is more than just a money-back
guarantee, but rather it reinforces
the emotional connection that allows
the brand to make guests Happy@
Hampton. Satisfaction may not always
be about getting a refund; guests
want to be understood and heard and
we work hard to deliver a great guest
experience at all our brands and to
immediately fix challenges as and
whenever they may arise.
What’s your vision for the future of
the chain?
As a global company, Hilton has a
very clear Vision: “To fill the earth with
the light and warmth of hospitality by
delivering exceptional experiences –
every hotel, every guest, every time”.
Within the region, our job is to bring
that Vision to life and to ensure it makes
sense culturally here in the Middle East,
Africa and Turkey, delivering the right
hotels and brands from our portfolio of
industry-leading brands, and ensuring
that we’re meeting and exceeding our
guests’ needs.
For example, this year we introduced
our Hampton by Hilton brand to the
UAE with a hotel at Dubai Airport, and a
new Hilton Garden Inn Al Jadaf Cultural
Village, also opening our first city centre
Waldorf Astoria, with a hotel in DIFC.
We’ve signed a Canopy by Hilton,
our lifestyle brand, for Avenues
Riyadh, and introduced our luxury
LXR collection brand to Habtoor City.
We have very robust technology
platforms that enable our guests to
choose their room on the Hilton App
before check in. We’re also rolling
out Connected Room, where guests
will be able to use their mobile
devices to customise their rooms to
meet their experience needs, such
as running their own Netflix accounts
through the TV in their room, being
able to set the temperature in the
room, ordering in-room dining or
booking a table at a restaurant, all
from your mobile phone or tablet,
truly enhancing guest experience.
It puts guests front and centre and
gives them what they want.
One of our key areas of focus is
ensuring that we have the best, most
motivated Team Members in the
industry – and we’re committed to
this. This year, we’ve been voted #1
in Great Place to Work in KSA and
Turkey and #3 here in the UAE – we
believe this is testament to the great
company culture we’ve created in
the region which recognises Team
Members as individuals, supports
diversity in its many forms and allows
people the opportunity to grow and
thrive with Hilton both professionally
and as individuals.
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Event Preview
September 2019
Reshaping the
Hospitality Industry:
The Hotel Show
to a range of products. It’s crucial to also
be able to inform, inspire and entertain.
Features such as The Hotel Room Design
Challenge and The Chef’s Table, along with
many more, do exactly that. Our visitors
look forward to engaging with these
features as part of their visit every year.
What were some of the main changes
you’ve seen in the industry, and
how have you adapted the format
accordingly?
We see that “cost efficiency” and “value
for money” are currently the key phrases
across the industry, with supply in the
hotel sector outstripping current demand
You’ve added the Design Challenge and
brought back The Chef’s Table; tell us
more about why you’ve decided to do
that and how any new additions are
expected to draw more visitors.
The Chef’s Table, supported by The
Emirates Culinary Guild, proved to be a
hugely popular feature at the Hotel Show
in 2018, so not only will it be returning for
2019, but it will be expanded, with more
sponsors and more competing teams.
Team entries are complete and we’re
looking forward to seeing (and tasting!)
the innovative dishes some of the region’s
best chefs will be creating.
The Hotel Room Design Challenge
is a brand new feature at The Hotel
Show – offering a platform for some of
the region’s leading interior design and
fit out companies to create a conceptual
hotel room at the event. Based around the
theme ‘Dubai: A World of Opportunity
a Lifetime of Stories’ and designed to
be in synergy with the themes of Expo
2020 as well as the 20-year anniversary
of The Hotel Show, visitors will have the
opportunity to vote for the best concept,
with the winner to be announced at
the Middle East Hospitality Awards on
September 18.
These days, it’s not enough for trade
events to just provide visitors with access
Nathan Waugh, portfolio director – Hospitality division at dmg Events, tells Hotel & Catering News
Middle East more about one of the most highly anticipated events of the year
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Event Preview
September 2019
and creating pressure. While we’re
positive about an upcoming shift in this
balance, we’re addressing these current
concerns nevertheless through a wide
range of educational and timely topics
across two seminar theatres that are free
to attend.
In the Hospitality Tech Efficiency
Forum, we’ll be focusing on a range of
technical solutions to enable hospitality
businesses to operate with greater
efficiency, leading to cost savings. One
full day will be devoted to the HTNG
Tech Strategy Day with cutting-edge
topics such as “monetising guest
sentiment”, which will be sure to provide
some key strategies for greater efficiency
and revenue generation.
The Middle East Hospitality Leaders’
Forum will take a more macro view of
the industry with a host of the region’s
top general managers discussing wide-
ranging issues such as cost efficiency,
sustainability and new revenue
generation ideas.
Who would benefit the most from visiting
this year and how many visitors are you
expecting?
Anyone who’s involved in the hotel and
hospitality industry will find something
for them at The Hotel Show this year.
Whether you’re a general manager,
housekeeper, proprietor, hotelier, architect,
interior designer, chef, restaurant manager
or from the frontline hospitality team,
there are products, installations, features
and content sessions at The Hotel Show
to leave you feeling inspired and ready to
tackle your biggest challenges.
Please tell us more about the exhibitors
and what they have to offer.
This year, we’ve seen big increases across
all sectors, but particularly in tableware,
dinnerware and glassware. We currently
have over 200 brands showcasing their
products under these sectors at this year’s
event, from exclusive high-end collections
to biodegradable eco-friendly and zero-
waste selections.
We’re delighted to welcome two
brand new innovative products in
particular, in the Sleep sector; the world’s
first completely recyclable mattress,
capitalising on the industry’s drive
to sustainability, and a world-first – a
Sleep Robot by Somnox. The technology
is designed to improve users’ sleep
patterns and help consumers avoid sleep
deprivation and insomnia.
Another innovative exhibitor to
highlight, among many, is Dutch Lab.
With coffee as an integral part of Arab
culture and hospitality, visitors will be
excited to see Dutch Lab’s creation, an
innovative machine to elevate the coffee
brewing process into an art performance, a
must-see for all coffee aficionados.
How will exhibitors benefit from being a
part of the show?
For the very first time, The Hotel Show
comes together with six complementary
co-located events to make up the Middle
East Design & Hospitality Week. MEDHW
will be the biggest celebration of all things
design and hospitality in the region,
providing a compelling reason to attract
key buyer groups from the GCC, East &
North Africa, Indian sub-continent and
Russia to name just a few.
Please tell us more about the 2019
edition of the Middle East Hospitality
Awards, any new awards? What can we
expect?
The incredible volume, innovation and
quality of the entries has shone through
this year. Ninety eight different properties
from six different countries have made it
onto this year’s shortlist, which is easily
the highest in the event’s history, and
a reflection of the fact that the regional
hospitality industry is now leading the
way in world standards.
The different approaches that regional
operators are now taking to compete
for guests across different price points,
cultures and expectations has also stood
out. For example, the entries for our new
technology award highlight some really
ingenious projects that different operators
have recently conceived and delivered here
in the Middle East, which are adding value
to the guest experience on one hand and
delivering considerable cost savings on the
other.
We’re also very proud to have a true
legend of Dubai’s tourism and hospitality
industry – Colm McLoughlin, executive
vice chairman and CEO of Dubai Duty
Free, coming along to this year’s ceremony
to accept the Lifetime Achievement Award
presented by last year’s recipient and
another industry legend Gerald Lawless.
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Event Preview
September 2019
Saudi Arabia
Austria
3D Artworks
Gallery
Advantage Austria
3D Artworks Gallery specialises in Orientalist art based on authentic
themes, adopting a method that involves creating multiple layers of
the same picture. This form of art transforms a normal picture from
a two-dimensional to three-dimensional artwork, bringing it to life,
reproduced in a 3D decoupage style.
Stand: SS1I164
msa-artworks.com
ADVANTAGE AUSTRIA is the official Austrian trade promotion
organisation. With more than 110 offices in over 70 countries, they
help over 50,000 Austrian businesses develop their international
markets and promote their products and services around the
world. They provide hands-on, practical support for international
businesses wishing to build partnerships with and invest in Austria.
Eight Austrian companies will exhibit bed linen/table linen and
towels, architectural and design practices/interior landscaping, hotel
services/building systems, interior design services, entertainment
solutions and more.
Stand: SS1B137
advantageaustria.org/ae
Meet the Exhibitors
The Hotel Show Dubai is set to lead the way in reshaping and redefining the region's rapidly growing
hospitality industry and tourist trade; meet some of the exhibitors who will take part in the event
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Event Preview
September 2019
United Kingdom
South Korea
Alex Andrew London
DUTCH LAB
Based in Mayfair, Alex Andrew London
offers luxury hotels and restaurants,
private jet and yacht operators, and private
residences a collection of fine teas. All
teas are available in loose-leaf pouches
or biodegradable hand-stitched tea bags,
sourced from only premium estates and
gardens.
Stand: SS2A82
alexandrewlondon.com
DUTCH LAB is the coffee and dining brand
of Design Rangers, specialised in cold drip
coffee brewers with a brewing process of 36
drops every minute. At The Hotel Show, the
company will be launching a limited edition
model called Burj AKMA in acetate and
14/24 carat gold, of which only ten pieces
will be made.
Stand: SS2A99
dutch-lab.com
Germany
Foldart
GmbH
FOLDART GMBH is a manufacturer of Wall
Designobjekts, made from paper, aluminium
or copper. Folded without a single cut or
glue, each individual FOLDART is produced
using special technology, merging of the art
of folding with design.
Stand: SS1B140
foldart.de
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Event Preview
September 2019
United Arab Emirates
ASSA ABLOY Global Solutions
Manit Narang, Vice President, MEAI
What’s your company promoting at The Hotel Show this year?
ASSA ABLOY Global Solutions will be showcasing an array of
security access solutions during The Hotel Show Dubai 2019,
including VingCard electronic door locks, Mobile Access, Elsafe
in-room safes, and the latest in cloud-based access management and
hotel staff safety technologies.
Please tell us more about any exciting upcoming product
launches?
ASSA ABLOY Global Solutions will be showcasing its recently
launched Vostio Location Solutions with Staff Alert functionality.
Combining the latest in cloud and Bluetooth Low Energy (BLE)
gateway technology, Vostio Location Solutions is set to take hotel
security and efficiency to a whole new level.
With its Staff Safety alert functionality and in the event of an
emergency, Vostio Location Solutions equips each staff member
with the ability to transmit a distress signal to nearby BLE gateways,
which through the cloud then instantly provides response personnel
with exact floor and room details via SMS to ensure timely arrival.
What’s in the pipeline for your company?
As a cloud-based and fully scalable platform, Vostio Location
Solutions will ultimately be able to operate on the same
network as an array of expense-reducing and revenue-enhancing
functionalities. These include tracking the precise location of
amenities, such as maid carts, baby cribs, room service trays or AV
equipment, in real time.
Others include the offsetting of operational costs by
autonomously overseeing the performance of motorised systems,
such as elevators, HVAC units, escalators and refrigerators. Through
the use of AI and BLE sensors, this can provide hoteliers with ample
time to identify and correct any maintenance issue before it becomes
a greater financial liability or guest-facing concern.
Vostio Location Solutions will also be subsequently enhanced to
maximise guest satisfaction by identifying a guest’s specific location
within the premises or as they arrive. With the simple download
of a hotel’s app onto a guest’s device, BLE beacons will be able to
determine whether a person is located near a property’s entrance,
restaurant, bar or spa, and send promotional messaging relevant
to their instant needs. Later enhancements will additionally allow
guests to use BLE beacons as a way-finding feature, with directions
seamlessly transmitted to their device in real time, similar to
automobile GPS user experiences.
What are some of the biggest trends and innovations in your
market?
In addition to the industry moving towards the benefits of location-
based technology, hoteliers are also increasingly identifying the
multiple advantages of cloud-based security access management
platforms. With ASSA ABLOY Global Solutions’ Vostio Access
Management for example, they’re able to leverage cloud-based
technology to cost-effectively ensure the highest standard of security
and data confidentiality at all times.
Simultaneously maximising operational efficiency, hotel security
and guest convenience, Vostio Access Management’s cloud-based
functionality allows staff members to access its features via web
browser from either the front desk, back office or on the go.
Available functionalities include the ability to control guest and
staff access with remote activation or deactivation of RFID key cards
and mobile keys. Staff are further able to review all access attempts
and any key card creation, providing an extra layer of security with
the ability to act swiftly should a threat arise.
As a truly next generation access management system, Vostio
Access Management also leverages the cloud to receive regular
software updates, ensuring that the platform is always immune from
newly identified threats or vulnerabilities and at no additional cost
to hoteliers. This ability not only ensures that any new security risk
is promptly dealt with, but also allows on-site staff to focus on other
areas for a more streamlined and efficient hotel operation.
Due to its cloud-based platform, Vostio also minimises
operational expenses by completely eliminating the need for costly
on-site servers and functioning as a fully online solution. Vostio
further sidesteps time-consuming on-site maintenance, and with the
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Event Preview
September 2019
Sweden
The Humble Co.
The Humble Co. develops eco-friendly and socially responsible
health/wellness products, with a twist, offered at hotel chains
including Rosewood, Nordic Choice Hotel, Scandic and many more.
The company will be highlighting its fully customisable amenity
kit, where different options are available: different packaging
solutions, sustainable toothbrush alternatives and add-ons such as
toothpaste, floss pick and cotton buds.
Stand: SS2F110
thehumble.co
availability of standardised monthly license subscriptions, can reduce
costs even further. Developed as a future-proof system, Vostio is
equipped to seamlessly integrate with new property upgrades and is
also compatible with existing door hardware.
What are some of the most important solutions you’ll be
showcasing?
In addition to Vostio Location Solutions and Vostio Access
management being featured attractions at the show, ASSA
ABLOY Global Solutions will also be providing attendees with
demonstrations of an array of cutting-edge security access solutions.
These include Mobile Access, an industry-leading platform that
allows guests to use their own personal devices as a secure digital
key.
With ASSA ABLOY's patented Seos technology, all digital keys
and room number details are fully encrypted and transmitted
to guest devices using a secure communications channel. Once
received, the information is then stored within a digital vault located
within the mobile app. When a guest presents the device to the
appropriate door lock, Seos again transmits digital key data via a
secure channel, ensuring that only those who are authorised are ever
able to gain access.
With demonstrations of its VingCard Essence door lock, ASSA
ABLOY Global Solutions will also showcase how hoteliers can
maximise their security abilities while enhancing a property’s
unique design. Using a minimalistic design approach, Essence
encases all electronic components within the door itself, leaving
visible only a sleek RFID/BLE reader and providing hoteliers with an
array of door handle options.
VingCard Essence also utilises the most advanced encryption
technology to eliminate the threat of unauthorised key card cloning.
It’s further designed to be future-proof compatible, providing
hoteliers with the ability to seamlessly implement Mobile Access the
moment that brand requirements or guest demands change.
Stand: ArD211
assaabloy.com
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For Glee Hospitality Solutions, being consistently able to bring joy through success to clients is the
ultimate priority. Managing director Abdul Kader Saadi walks us through the right way to make it in
the regional F&B landscape
Positively Gleeful
investments and is run by my partner who
is currently based there.
What are your views on the Dubai market
and what challenges have you faced?
The market in the emirate undergoes
swings, but what started as a two-man
show has now grown into a big company.
Glee Hospitality has successfully launched
over 50 plus F&B concepts and unveiled
70 plus outlets across the region,
including the UAE, Bahrain, Saudi Arabia,
Egypt, Oman, Kuwait and Jordan among
others, with a team under management of
nearly 350 employees.
We’re quite established, and have
a solid reputation in the market now.
Movers & Shakers
September 2019
Tell us a bit more about your background.
I have around 25 years of experience in
hospitality, having worked in the UK,
France, Switzerland and Morocco. I
studied hotel management, then worked
in Paris for six or seven years – in
industrial catering, for the fourth largest
company in Europe. The group served
over 100,000 meals daily across France,
Monte-Carlo and Morocco.
I then moved to London, and started
working in a more high-end capacity,
setting up outlets for a private company
which received the Michelin Star.
In the end of 2007, I moved to Dubai
and started working on Gramercy in 2009
(opened in 2010) – which was our first
project. I established Glee Hospitality
Solutions in 2009 on the back of that
as we saw demand for such services.
Following that, we worked on some
projects in Abu Dhabi, and word was out
that we were doing well, so this is how the
company started growing.
What services do you offer clients?
We develop new food and beverage
concepts, all the way from the initial
stages, until the opening and management.
We conduct financial feasibility and market
studies, secure prime locations, develop
operational manuals, and work on kitchen
design, branding, and recruitment. We
also work on menu engineering, marketing
and PR support and coordination, interior
design conceptualisation, and more.
We have more and more clients asking
us to run the business for them, hence
we’ve built the back office here. In this
structure, the restaurant manager reports
to us, and we report back to the owners;
we provide the full back office structure
from accounting and human resources to
procurement as well as area managers
Our main pillars are concept
creation, opening and management.
Glee Hospitality also offers advisory
services, where we can work on, for
example, tenancy mix, auditing or
advisory on acquisition.
What markets have you expanded to?
We have opened an office in Saudi Arabia
and now have a trade license, and have
two upcoming restaurant openings with
more than five already in development for
2022 – namely Black Spoon in September
and Olé in December. We also opened an
office in Egypt, which will be focusing on
Abdul Kader Saadi
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Movers & Shakers
September 2019
There’s a lot of competition, but
some coming in and more going out.
In this market, many underestimate
how difficult it is. I think that
individuals from the industry or outside
underestimate the amount of work that
goes into opening a restaurant and all
the different elements required.
Also, many may think that what goes
into this is a lot of money. We’re not
cheap, but we’re not the most expensive,
a lot work goes into putting these
projects together (many elements to
coordinate and plan) – and we’re very
well-positioned to make things happen
for new F&B businesses.
A big change that the market has
undergone is also a shift in how
consumers are behaving and spending.
There’s a market segment that’s feeling
the pinch, and is now benefitting from
delivery app discounts and two-for-
one vouchers – something which may
negatively impact businesses – in addition
to all-inclusive packages offered by hotels.
Luckily, Dubai Tourism has been doing
a great job with bringing in the numbers,
which offsets a bit of the damage which
investors may experience due to changes
in the market such as oversupply and
the abovementioned. However, while
consumers now have more options and
less loyalty due to the delivery surge,
if you have the money, a good product,
optimum service and the right marketing
activity, you’re very bound to succeed.
How does the process flow once a client
comes on board and how do you keep
things fresh?
We have a team for pre-opening which
works on keeping concepts varied and
creative. We always tell clients, we need
12 weeks to work on these, researching
what’s happening outside, getting
operations involved, building a brief,
putting down what they want the place to
be like, identifying the target market and
good locations, and more. We often work
with local branding agencies as well, and
change them up every once in a while to
get new ideas in. A full project typically
requires a year from the creative part all
the way until the opening.
No. 57 Boutique
Berri's
The Roost
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MP Interview
September 2019
Giving beachgoers a taste of Mediterranean living, Azure Beach is a shoreside retreat that’s
more than just that. Here, Azure Beach Managing Partner James Burton tells Hotel & Catering
News Middle East all about the urban hangout
A Sun-Soaked Escape
Tell us more about your background and
career journey all the way to Azure.
I was lucky enough to have only worked
for three hospitality companies in my
professional career. I started at the age of
17 collecting glasses for a nightclub called
Pangea in Marbella, Spain, and moved
with them to the UK to open Pangea in
London. I worked with them for five years
where I finished up as bar manager. I
then moved to Nikki Beach Marbella as a
bartender when I was 22 and stayed there
for a total of nine years.
Nikki Beach was the perfect playground
for my career, where I had the opportunity
to travel and grow through different
positions and locations. It’s where I
developed my passion for F&B, eventually
finishing as general manager after
consecutively opening the Nikki Beach
Mallorca, Ibiza and Bali locations.
I then joined Sunset Hospitality in
2015 as managing director of one of
their nightlife venues and eventually
took on the role of managing partner to
open Azure Beach and Ammos Greek
Restaurant. With close to two decades
experience in hospitality and five years
in the UAE, I currently work as group
operations manager for Sunset Hospitality,
while also being the managing partner at
these two properties.
How are you promoting Azure Beach as
the ideal destination for weekenders and
holidaymakers all year long?
Azure Beach is the city’s favourite beach-
side hangout, whether you’re a UAE
resident or only here on holiday. Apart
from the exceptional service, venue layout,
menu and experience that guests enjoy,
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the UAE homegrown concept to
international waters. Though we’ve only
been operating for three years, we’ve had
great success and would like to further
that achievement into our upcoming
properties by bringing the excellent Azure
Beach standard and experience to new
clientele in other destinations.
As for Azure Beach Dubai, we have
an exciting line-up of events planned
for 2020 that are sure to level-up
everyone’s social calendars. They cover
everything from evening pool parties to
brunches, lunch deals, picnics, an open-
air theatre, gastronomy events and so
much more.
MP Interview
September 2019
Hotel & Catering NEWS ME
37
it also has exciting offers throughout
the week, and we believe that one of
the most effective ways of showcasing
our venue and offerings is through
social media – the venue is definitely
‘Instagrammable’. That said, we choose
to proactively work with a lot of the city’s
mainstream consumer media platforms
and select local and international
influencers – collectively, these have all
had a positive effect for Azure.
Tell us about your F&B outlets, how
are you maintaining success in such a
competitive market?
Azure Beach concentrates on bringing the
best to our clients and staying ahead of
the curve, whether that’s in terms of high-
quality food and beverages, reasonable
pricing or pushing the boundaries with
events and activations which are at the
forefront of trends.
Vogue and Stamina evening R&B pool
parties, for example, are two concepts that
were very well received. We first launched
the pool parties in 2018 in partnership
with an events agency, and they’re now
the biggest pool parties in Dubai.
What’s your plan of action for 2020?
We’re expanding and are opening two
Azure Beach locations in 2020, bringing
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Reflecting on last year, how successful
was it for you? What are some of Azure
Beach’s achievements and what excites
you at the moment?
We had some great milestones in 2018.
It’s by no means an easy job to run a fully-
functional beach club in Dubai, given the
temperatures, workload and competition,
but we’re happy that the Azure family
have managed to secure top-ranking
positions on leading social media sites.
For example, Azure Beach has topped
Tripadvisor’s list of F&B outlets for over six
months, garnering over 1,800 reviews so far.
Apart from that, the beach attracts some of
the most exciting international concerts and
events that cater to up to 5000 guests.
We’re excited for the year ahead with an
impressive line-up of events planned for
the coming ‘beach and party’ season. Our
strong partnership with Rixos allows us to
aim high with the goal of Azure Beach being
recognised as the best beach club in Dubai.
In terms of service, what factors set
you apart and how would you define
exceptional customer service?
Apart from constantly striving to ensure
we’re serving the freshest and highest
grade of produce to our guests, I believe
it’s the personal connection between
our staff and the guests that sets us
apart. At Azure, we treat all staff as
we do our managers – there’s mutual
respect among everyone regardless of
the position. We developed a personal
relationship with them, embedding the
family culture into the team, which
they’ve now built the confidence to
extend to our guests.
This is how we’ve gained plenty of
regulars at Azure. It goes beyond getting
their order right, but also more of building
a genuine personal connection with them.
How often do you conduct trainings for
staff and what are the key areas that
you focus on?
We have set biweekly trainings, but the
learning is constant. If and when any
issues occur, its best to find out at an early
stage and correct any challenges through
hands on training and demonstration. It’s
about personally showing staff members
what’s wrong and more importantly
explaining why it’s wrong, so they
understand better. Once you explain
things in a personal manner and physically
show your team members how it should
be done, it’s rare for someone to do the
opposite – their best learning is shared by
demonstrating rather than dictating it.
How are you using social media to
create brand awareness and to engage
your online customers?
It’s one thing to know your brand
imaging, or your DNA, and another to live
it. At Azure Beach, we live and breathe
the brand. From our operations through
to our online presence, we maintain the
same tone and feel.
What’s the most unusual request you’ve
ever received at Azure Beach?
After working for so long in hospitality,
I’d like to think that I’ve already heard
the most unusual requests, even though
sometimes that theory is put to the test.
As long as it’s within our moral compass,
we look forward to delivering and catering
to the most eccentric ideas and requests
we receive from our guests, in our own
Azure Beach way.
Mp Interview
September 2019
Page 39
29-31 OCT 2019
Dubai World Trade Centre
Food production,
reinvented
Register Now!
gulfoodmanufacturing.com
#gulfoodmanufacturing
Official Media Partners
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Courier Handler
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Saudi Arabia Partner
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Airline Partner
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Publisher
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Partner
An event by
Platinum Sponsor
Strategic Partner
Powerful Co-Location With
Hosted Buyer
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Organised by
Sponsor
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Powerhouses to Reveal the
Latest in Food Production at
Gulfood Manufacturing 2019
Gulfood Manufacturing, the largest food
and beverage processing and packaging
show in the Middle East, Asia and Africa,
will lift the lid on the reinvention of food
production when it returns for its sixth
edition from October 29-31 at Dubai
World Trade Centre, as manufacturers race
to improve efficiency and pricing while
complying with increasing regulations.
Growing food safety and waste
concerns, and a desire to get produce to
the market faster and more affordably,
are factors driving innovation and
impacting equipment producers in a
fiercely competitive F&B market. Gulfood
Manufacturing 2019 will address these
and other industry issues with the latest
in processing technology on show across
81,000 square metres of exhibition space.
Tailored networking opportunities at the
mega event will also shape the industry’s
future, with sector-wide collaboration
crucial to meeting challenges, according to
Swiss flavours manufacturing powerhouse
Givaudan. The firm is making its Gulfood
Manufacturing debut this year, aiming to
use the platform to seek out partners to
“co-create and innovate”.
“Some of the challenges we’re seeing
include changing consumer attitudes
towards ingredients, origin, labelling,
authenticity, sustainability, health and
wellness. Consumer attitudes have
significantly evolved in recent years – not
only in mature markets – and we need
to respond with speed, efficiency and
new solutions,” says Antonoine Khalil,
Givaudan’s commercial head – Africa &
the Middle East.
Key food innovators on display
Another Gulfood Manufacturing debutant
from Switzerland, Firmenich, the world’s
largest privately-owned fragrance and
flavour company, will be showcasing its
Event Preview
September 2019
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Event Preview
September 2019
innovations for fat and salt reduction,
MSG replacers, taste enhancers and
alternative ‘green’ protein solutions amid
the trend for sugar reduction and going
‘natural’, which is driving technological
innovation.
“In tackling today’s malnutrition crisis,
our latest technology TastePRINT can
reduce up to 100 percent of added sugar
naturally while keeping an equal taste
experience. This year alone, with our taste
modulation technologies, we removed 215
metric tonnes of sugar from products that
consumers love, taking 870 billion calories
out of their diets,” says Thoger Larsen, VP
Flavors IMA, Firmenich.
FoodTech Summit will address the
future of food
Firmenich’s sugar reduction expertise
will be leveraged at the second Gulfood
Manufacturing FoodTech Summit when
the company’s VP of Taste, Imad Farhat,
will discuss the latest developments. The
second edition of the Summit will bring
together international F&B experts and
industry leaders, key decision-makers,
and innovators to discuss global market
developments and the latest solutions
helping the industry improve efficiency,
productivity and quality.
“The second edition of this eagerly
anticipated and crucial Summit will
take the industry into the future
with the introduction of next-gen
technologies including blockchain, AI
and robotics which are transforming
F&B manufacturing facilities into smart
factories,” explained Trixie LohMirmand,
senior vice president, Exhibitions &
Events, DWTC.
Sharing the FoodTech Summit
platform will be Sudarsan Thattai,
the CIO of Lineage, who will explore
emerging cold chain technologies.
Ignacio Ramirez Rico, managing director
of Winnow MENA, will address waste
reduction through a case study of the
Emaar Hospitality Group – the first
company to mobilise cutting-edge AI
technology into its UAE kitchens.
The Summit is among a range of
Gulfood Manufacturing features which
have cemented the show as a forecasting,
trend-tracking and sector education
platform. Four features – a Big Buyers
Programme, which hosts up to 2,000
pre-selected buyers, Innovation Tours,
which provide deep insights into artificial
intelligence, machine learning, blockchain
and robotics, Gulfood Manufacturing
Industry Excellence Awards, designed
to inspire, and a probing business talks
conference – put the show at the forefront
of F&B transformation.
Show information
Gulfood Manufacturing now has a
well-established reputation as a multi-
billion-dollar business transaction space
with five dedicated sectors to improve
the buyer and seller experience:
Ingredients, Processing, Packaging,
Automation & Controls, and Supply
Chain Solutions – that will house
more than 1,600 local, regional and
international suppliers and industry
service providers from 60 countries as
well as tens of thousands of visitors.
Gulfood Manufacturing 2019 will run
alongside co-located events including
Private Label and Licensing Middle East
Exhibition, the MENA region’s exclusive
exhibition for food and non-food FMCG
product mix expansion and brand
placement, SEAFEX Middle East, the
only professional seafood event for the
Middle East, Africa and Asia and yummex
ME, the no.1 platform for producers and
manufacturers spanning the global sweets,
confectionery and snacks industry.
Gulfood Manufacturing 2019 is open
from 10am-6pm on October 29-30 and
10am-5pm on October 31. The show
is open to food and beverage industry
professionals and visitor attendance is
free of charge. For more information, visit
gulfoodmanufacturing.com.
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Event preview
September 2019
The Big Food &
Beverage Forum 2019
From founders and CEOs, to F&B
managers, key players, professionals
and hotel general managers, the biggest
names in the industry come together
every year at Hotel & Catering News
ME’s Big Food & Beverage Forum to
engage in game-changing discussions and
network.
Attendees will share their expert
analyses on the F&B, tourism and
hospitality sectors. Join 160+
professionals at the event this year, where
Hotel & Catering News Middle East will
be partnering with some of the biggest
names in the UAE, region and globally.
BNC Publishing and Hotel & Catering News Middle East’s The Big Food & Beverage Forum
2019 will take place on Wednesday, November 13 at Hilton Dubai Al Habtoor City
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Event preview
september 2019
Leaders in Food &
Beverage Awards 2019
A region with a strong identity when it
comes to F&B, the sector is among major
beneficiaries when it comes to GCC
government economic diversification
drives, and has strengthened its foothold
on a global level – which has, in turn,
had a positive impact on the food service
industry and suppliers.
Furthermore, the funding allocated to
tourism and hospitality has been driving
the food and beverage industry as well,
with the GCC’s F&B market expected to
expand. Its growth will also be propelled
by upcoming events in the region
including the Expo 2020 in Dubai. Global
reports have revealed that the GCC F&B
market is set to reach $34 billion by 2020.
With new, emerging concepts such as
health-oriented dietary habits, veganism
and more as well as innovation in food
technology, the need for large-scale events
that celebrate the industry and highlight
the latest trends arises.
International brands and home-grown
concepts are invited to take part in the
Leaders in Food & Beverage Awards’
ceremony, which will recognise top players
in the industry bringing excellence and
innovation to the market.
Categories include both People and
Restaurants, with some exciting new
additions that reflect the dynamic
nature of the industry. Restaurant
Categories recognise the best venues in
the region, offering exceptional service
and world-class dining experiences, as
well as the biggest market disruptors,
while People Awards celebrate
visionaries, leaders and pioneers.
BNC Publishing and Hotel & Catering News Middle East’s Leaders in Food & Beverage Awards
2019 will take place on Wednesday, November 13 at Hilton Dubai Al Habtoor City.
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Leading Sustainable Restaurant
At the heart of every successful F&B outlet’s
ethos is a commitment to sustainability,
a crucial trend that has taken over for the
past few years. The Leading Sustainable
Restaurant winner will have demonstrated
outstanding efforts and achievements
with regards to environmentally-friendly
practices, sparing no efforts whenever
possible to source ingredients ethically and
locally, manage waste, and more, while
encouraging a sustainable lifestyle among its
community and beyond.
Leading Healthy Restaurant
Setting an example with its health-oriented
offerings, this restaurant will boast a menu
that caters to a range of diners’ food choices
and preferences when it comes to nutritional
value. Not only does it serve options for
vegans, vegetarians, flexitarians and many
others, but the Leading Healthy restaurant
must have championed initiatives to educate
and inform the masses of the benefits of a
balanced lifestyle.
Leading Home-grown Restaurant Brand
Unique interiors, exceptional service
and dishes, and a cuisine connoisseur
spearheading the kitchen are among
some of the criteria for the winner in
this category. This restaurant will have
brought something new to the scene and
demonstrated consistency, succeeding in
garnering its very own loyal customer base
in a short period of time.
Disruptor of the Year
The winner of this category will have
changed an aspect of the industry as we
know it, putting their own twist on the
business. From ground-breaking food
truck concepts and foodie gatherings,
to game-changing delivery services and
multi-functional digital platforms, the
Disruptor of the Year’s business model
must be original, solid and creative,
commanding its own place in the market
and triggering positive change.
Best Newcomer
The Best Newcomer Award recognises an
F&B concept which was launched within
this year and has demonstrated remarkable
performance. Whether it is a new kid on
the block in the street food arena, or a
sophisticated venue targeting luxury dining
seekers, the winner will have redefined
standards and introduced its own flavour to
the industry.
Best Interior Design
When it comes to a 360-degree dining
experience, aesthetics and ambience can
make or break a setting. Best Interiors and
Design, an award which is to be entered as
a collaboration between the designer and
outlet, recognises an impeccably designed
space which reflects everything from diner
style to price point, also ensuring a seamless
workflow and highly efficient operations.
Leading Casual Dining Restaurant
The winning restaurant in this category
needs to have mastered the art of casual
dining, offering a relaxed, informal space
to its customers – while maintaining
quality when it comes to food and beverage
operations, as well as setting.
Leading Fine Dining Restaurant
An exclusive, luxurious venue, the Leading
Fine Dining Restaurant will be detail-
oriented to the highest of standards, offering
faultless service and tantalising dishes
that reflect the true essence of high-end
dining. Customers can expect an above-and-
beyond approach at this restaurant, with
experienced, knowledgeable staff catering to
diners’ needs in complete harmony with the
restaurant’s style.
Leading Nightlife Venue
Music that gets the crowd moving,
lighting and sound equipment to
complement it and more – these are
all factors that are key to a magnificent
nightlife experience. A hot city spot, the
Leading Nightlife Venue will offer exciting
entertainment that appeals to a range of
partygoers and first-time guests.
Leading Sports Bar
Whether it is the latest in football or cricket,
the Leading Sports Bar will be the perfect
venue for customers to watch a game
with the optimum selection of food and
beverages to go along with it. This outlet
will feature big screens and a comfortable,
yet bustling, ambience in true spirit of the
world of sport.
Leading Brunch Concept
The top Brunch Concept will be a winner
in the brunch game, featuring a variety of
food offerings and the right entertainment
to go along with it – with a focus on service
standards and a fulfilling extended dining
experience for its target crowd.
Leading Fusion Restaurant
Mastering the true art of mixing different
cuisines, this category is dedicated to
restaurants that have managed to strike the
perfect balance between foods from around
the globe. The Leading Fusion Restaurant
will create awe-inspiring dining experiences
for guests – while staying true to the essence
of each cuisine and highlighting some of its
most defining characteristics.
Leading Fast-Casual Restaurant/Café
Maintaining consistently seamless
operations while running a fast-paced F&B
outlet culture can be tricky. However, the
Leading Fast-Casual Restaurant/Café will
excel in quick service without compromising
on quality.
Leading Delivery Platform
A smooth, hassle-free experience is at
the heart of successful delivery platform
operations. Not only will the winner
offer a user-friendly interface, but it
will also ensure unmatched service
from the moment customers sign in all
the way to post-delivery assistance and
complaint management.
Restaurant Categories
Event preview
September 2019
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Leading F&B Director
The Leading Hotel F&B Director
award highlights the achievements of
an individual who has demonstrated
an exceptional ability to exceed KPIs,
streamlining operational processes,
developing and enhancing restaurant
concepts and maintaining excellence in
team leadership and management.
Chef of the Year
Open to head chefs and executive chefs,
the Chef of the Year Award recognises
an individual who has shown passion for
the art of cooking, in addition to culinary
flair and a strong skillset pertaining to
overseeing kitchen operations efficiently
while managing costs.
Pastry Chef of the Year
The Pastry Chef of the Year is a master
of his craft, with a strong grasp of the
fundamentals, as well as a flair for
new techniques and sourcing quality
ingredients. Their creations are the talk
of the town, consistently exceeding
expectations with a “wow” factor.
Leading F&B Investor
The Leading F&B Investor will have an eye
for good business, with a strong portfolio
that showcases one venture’s success
after the other. Taking calculated risks in
the world of F&B investment, they can
see a model through to completion, while
factoring in every aspect along the way.
Young F&B Leader
Under 30 years old, this young pioneer
has made headlines in the Middle East’s
competitive F&B scene with an exciting
new restaurant or catering concept, an
innovative F&B tech platform or a supply
chain or food service solution.
F&B Heavyweight
A CEO of a restaurant group with a
well-known brand, or a number of
ventures, under their leadership, the F&B
Heavyweight will be handling a portfolio
of more than ten outlets in the GCC with
a pipeline of openings in the near future
reflecting strength and popularity.
Bartender of the Year
The Bartender of the Year has a deep
understanding of flavour combinations
that work. They are familiar with the
classics and are not afraid to experiment,
all while successfully managing their time
and maintaining outstanding customer
service as well as teamwork skills.
Best Service Team of the Year
An F&B team who consistently
demonstrates operational excellence
and exceptional productivity along with
attention to detail, the winning service
team will have full control over internal
communication and customer service. A
team who has implemented an innovative
process will receive extra merit in the
selection process.
F&B Marketeer of the Year
A marketeer who understands the
market and can predict any obstacles or
challenges – and formulate strategies
and solutions to overcome them – the
F&B Marketeer will have a clear vision
when it comes to conceptualising,
planning and implementing effective
F&B campaigns.
Restaurant Manager of the Year
Managing a very successful restaurant
brand born in the Middle East or abroad,
the Restaurant Manager of the Year will
be well-versed in the ins and outs of
running a restaurant and boast a strong
business acumen.
F&B Entrepreneur(s) of the Year
A visionary, the F&B Entrepreneur
thinks across the board. From
manpower to taking over the market,
they bring new ideas to the table with
their concepts, ensuring their model
achieves the desired success rates and
targets in no time.
Food Tech Innovator of the Year
This category recognises a top food
tech innovator, one who is pushing
boundaries and responding to societal
and environmental changes. From
plant-based investments and out-of-
the-box menus, to packaging solutions,
the Food Tech Innovator is a creative
force in the F&B landscape.
People Categories
Event preview
september 2019
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Roundtable
September 2019
HCNME Roundtable:
F&B Strategy - from
Ingredients to Innovation
When it comes to F&B, how can a
balance be achieved between quality
and speed, without compromising on
one or the other? How can a smooth
flow of operations be ensured, as well
as optimum service for guests?
Al-Barqawi: Customers in general care
about service, selection and price.
More often than not, one comes at the
cost of the other. The Dubai customer
is discerning, and while they don’t
mind paying a bit more for the right
offering, they still seek value for
money in every experience.
Drescher: While there’s a market now for
everyone, I prefer quality over speed –
style, elegance and quiet eating, but others
who prefer fast food will go to venues that
offer that, and you’ll see a shift in diners’
behavioural patterns accordingly.
Fraser-Smith: Quick delivery is what
people are expecting these days, but
the cost of this is that you’re losing
out on overall experience. The delivery
model has deflated expectations, killing
F&B leaders, professionals and chefs came together for Hotel & Catering News Middle
East’s roundtable, held ahead of The Big F&B Forum, to discuss some of the most important
topics in the industry
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Roundtable
september 2019
other factors. I would like to see focus
on quality, authenticity and relevance
rather than just speed.
Ruggiero: We’re a business hotel, so our
focus is on lunch and dinner – the former
needing to be served fast. We should
always be ready, yet never compromise
on quality as repeat guests come in
every day. As for dinner, it will always be
important to enjoy the experience.
Saadi: The industry is split into two
aspects, dining and delivery. For the
former, people still do come in to enjoy
the experience, music and ambience,
while the latter is all about speed and
price point – which is hurting the
experience aspect.
Susa: Depending on where customers
are coming from, they expect different
things. Industry professionals
often forget that we have different
nationalities coming into our
establishments, and we need to cater to
each and every one’s rhythm.
Vande Velde: At the core of running
a hospitality business is maintaining
quality and speed. Dubai is a
demanding market, and you need both.
• Yousef Al-Barqawi
regional manager,
Deliveroo Editions –
EMEA
• H. Peter Drescher
vice president, Food &
Beverage MEA at Accor
• Duncan Fraser-Smith
vice president, TFG
Food and Beverage at
The First Group
• Chef Mariangela
Ruggiero
executive chef at
Radisson Blu Media City
• Abdul Kader Saadi
managing director at
Glee Hospitality
• Chef Dragan Susa
chef de cuisine at
Emerald Palace
Kempinski Dubai
• Dries Vande Velde
head of Marketing & PR
at Creneau International
& SWR Hospitality
• Najib Yaacoub
regional brand manager
at Black Tap.
In attendance
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Roundtable
September 2019
Yaacoub: Customers in the region, and
specifically in Dubai, know what they
want – and they expect experience more
than speed. At Black Tap, we offer the
graffiti, music, fit outs and the most
important thing – the good people. We
always have aces in places, we don’t
rush things and guests enjoy the quality
service and overall experience.
How can the industry keep up with
the rise of different consumer
preferences, including plant-based
eating, while maintaining revenue
streams and ensuring sustainability?
Al Barqawi: It’s definitely not a trend,
plant-based eating is here to stay.
However, if you try to please everybody,
you’ll please no one. Find your niche,
those are your customers. Diners today
know a lot more about food, so they
feel more entitled to ask for certain
requests, and that warrants a direction
from restaurants which should stick
to what they do best – what got them
there in the first place.
Drescher: Our industry is driven by
trends, starting from back when it was
all about gluten-free, all the way to
veganism. This lifestyle is an addition
to what we do, not to mention –
meat production is harmful for the
environment. We need to adapt to the
market and these customers’ strong
beliefs – as opposed to us hoteliers
often trying to dictate what people like,
which is wrong.
Fraser-Smith: Veganism is a way of
life, not a trend, and it’s not going
anywhere. This isn’t the Keto or Atkins
diet. That’s why restaurateurs and
operators need to cater to this. Even
though we’re a smokehouse, our chef
has now started smoking vegetables
and different foods, so we can come
up with more options. We can be
quite reactive, and what we need is to
be pioneers. We should be educating
consumers and the community and
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Roundtable
september 2019
can’t close ourselves off to a market
segment that’s continually growing.
Ruggiero: From the kitchen perspective,
we can’t lose our identity. In Europe, if
you’d like a certain food, you would go
to where it’s their speciality, but that’s
not the case here. However, restaurant
staff always need to explain things to
guests in terms of what we can and
can’t do, otherwise I would tell them:
“you can have my jacket if you want it.”
Saadi: Once you open a restaurant,
you must have done your research
beforehand – you must believe in in
what you’re offering. While you can’t
impose anything on the customer,
you also can’t change your menu as
it will mess up both the brand and
operations, in addition to the revenue
stream. I’m sure introducing a vegan
menu in a non-vegan restaurant isn’t
the way forward.
Susa: We’ve spoiled customers in
Dubai. In Europe, you go to certain
restaurants for certain reasons. I believe
that plant-based eating is more of a
trend, but I do also believe that we
need to monitor our suppliers for any
harmful practices. If we keep adapting,
the concept will eventually change –
which isn’t something we would want.
Vande Velde: In Dubai, we have a lot
of demand to change certain dishes.
The consumer is very spoiled here, yet
I do believe that venues should always
try to adapt to the market. However,
always stay true to your brand values
and pillars.
Yaacoub: Veganism is on the rise, it’s a
lifestyle. Vegans can also certainly enjoy
at Black Tap. We have three to four
recipes now which are purely vegan,
even though it’s even more costly to
get the buns, for example, even more so
than with all-American burgers. We’re
even developing a vegan crazy shake!
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Products
September 2019
A report released by the Dubai Industrial Park and The Economist
Intelligence Unit has revealed that annual food waste is estimated
at 427kg per person in Saudi Arabia and 197kg per person in the
UAE, compared with 95-115kg in Europe and North America, with
hotels being the biggest source of food waste.
Reducing and
Managing Food Waste
What’s a disposer?
• A food waste disposer is a modern kitchen
appliance offering an easy, practical
alternative for managing food waste.
• It’s installed under the kitchen sink and
attached to a drain.
• With cold water running from the kitchen
tap, the disposer can be turned on using a
wall switch or sink-top switch.
• Within seconds, it grinds food waste into
fine particles, which are then flushed
into the septic or sewage system.
Simply stated, food waste disposers
provide a clean, convenient and
environmentally responsible method of
ridding the kitchen of food scraps. At the
touch of a button, food waste is dealt
with hygienically and instantly – rather
than leaving it in a bin to attract smells,
bacteria and insects.
Disposers help reduce truck and landfill
methane emissions, landfill leachate, and
water table contamination. Food waste
can be recycled into renewable energy and
fertilisers, with disposers making recycling
easier by helping separate it from bottles,
cans, plastic and paper.
The problem with food waste is that:
• Millions of tonnes of food waste are
generated each year.
• Decomposing food in the trash gives off
odours and attracts bugs and rodents.
• Decomposing food produces a methane
gas that is 21 times more potent than
carbon dioxide.
A food waste disposer helps by:
• Keeping food waste out of garbage cans,
trucks and landfills.
• Grinding food waste so it can be
converted into renewable energy at
wastewater treatment plants.
InSinkErator food waste disposers have
been starving landfills for over 75 Years
Not only do they offer practical,
contemporary convenience, but disposers
also provide an environmentally sound
answer to the growing problem of food
waste. With a disposer, it’s finely ground
and sent to a wastewater treatment plant,
where it can be converted into fertiliser,
energy and clean water.
Disposers also use minimal amounts of
water and electricity. The environmental
advantages of food waste disposers were
documented in third party studies from
around the globe.
• Emerson directly supports
the goals of the Dubai
Integrated Energy
Strategy 2030 to increase
the sustainability and
competitiveness of the
economy.
• Not only is Emerson the
largest manufacturer of
disposals, they’re also the
original creators having
invented garbage disposals
in 1927. Since entering the
market in 2010, Emerson
has seen double digit
growth year on year for the
InSinkErator.
• The UAE has some of the
highest rates of accredited
green buildings in the
world. With the InSinkErator,
Emerson has worked on
many projects in the past
few years, including ones
in collaboration with Dubai
Sustainable City and the
ICCA (International Centre
for Culinary Arts).
• Emerson is also currently
working on several
projects on Dubai’s Jewel
of the Creek, providing
sustainable solutions
to many of the hotels,
restaurants, apartments
and offices within the
project.
Quick Facts
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www.host.fieramilano.it/en
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Marketplace
September 2019
Bidfood
What’s your most recent product launch?
We recently had two great launches. Firstly, the
limited edition Diamond S.Pellegrino 1 litre
bottle in celebration of S.Pellegrino’s 120 years.
The special edition glass bottle comes with
a silver-lined 120 Year Anniversary label and
diamond-shaped rivets that reflect S.Pellegrino’s
timelessness, purity and complexity. The special
edition bottle can be found exclusively in Burj Al
Arab, Jumeirah.
Secondly, and in terms of our product range,
our latest product launch is the new Acqua Panna
bottle design. It’s now a sleeker, more modern
bottle with a minimalistic, bold visual and logo –
with the same, classic taste that we all know and
love. The new glass and PET bottle sizes include
1ltr, 750ml, 500ml, and 250ml.
What’s this product’s selling point?
It’s the “Smoothest Taste on Earth”. Acqua
Panna’s new bottle design and the campaign
that comes behind it tell the story of the water’s
14-year journey through the hills of Tuscany,
which is the contributing factor behind its
balanced composition which gives it its popular
smooth taste. The design also features the iconic
Florentine fleur-de-lis, the family crest of the
historic Medici family who founded the water,
and Acqua Panna’s signature orange colour.
What’s in the pipeline for your company and
its product offerings?
We have a new and exciting product range
from S.Pellegrino, as well as a new coffee brand
coming soon.
For all the latest News, Visit www.hotelnewsme.com
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Marketplace
Beverages
Chef Middle East Beverages
Chef Middle East Beverages
has added Fentiman’s
Oriental Yuzu Tonic to its
existing range of mixers
currently available from
the brand to sit alongside
Rose Lemonade, Premium
Indian Tonic Water and four
other flavours all available in
125ml bottles.
In the pipeline: Kombucha
Tea! While it’s certainly
trending now, it’s not new
and has been around since
220BC tracing its roots
back to China and known
for its health benefits. It’s
expected to launch in Q4
with a range of exciting
flavours just in time for the
season kicking off locally.
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Agthia Group
Capri-Sun
The popular fruit juice drink in its stand-
up pouch has been available in stores in
Germany since 1969. Capri-Sun is sold in
over 100 countries across the globe. As
verdant fruits are often too acidic, especially
for children, only sun-ripened fruit from
selected varieties is used to produce Capri-
Sun. The manufacturing facility is certified
by LRQA for FSSC 22000, which is fully
recognised by the GFSI (Global Food Safety
Initiative), and also maintains standards
such as ISO 9001, ISO 14001 and OHSAS
18001.
The latest addition to the Capri-Sun
family is the Fruit Crush range.
Al Ain Fresh
Al Ain Fresh juice products, already
available in the HoReCa sector, are now
also available in the retail sector. Produced
using High Pressure Pasteurisation (HPP)
Processing, Al Ain Fresh extracts the juice
in such a way that absolutely nothing is
lost in the process, neither the nutrients,
nor the taste.
HPP is a natural, environmentally-
friendly,
cold-pressing
process
where
freshly squeezed juice (sealed in a water-
resistant flexible packaging) is exposed
to extremely high pressure. This process
gets rid of all bacteria and seals the juice
in a way that locks in all the ingredients,
freshness and nutrients, unlike the Ultra
High-Temperature (UHT) treatment which
can destroy the natural nutrients and
vitamins of the fruit, while affecting taste
as well.
Fresh Dairy
Yoplait is the world’s second largest fresh
dairy producer, with a strong presence in
the international markets. It’s currently
active in approximately 50 countries with
over 2,500 products.
agthia.com
Marketplace
September 2019
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Supplier watch
September 2019
Michael Khoury, general manager of Mirodec Gulf, discusses the company’s projects with hospitality
designers for 5-star hotels, government institutions and more
Mirroring Trends:
Mirodec
Projects
After completing several high-end projects
in the UAE including Emirates Palace in
Abu Dhabi, the Dubai Metro, Cleveland
Clinics Abu Dhabi and the Presidential
Palace Abu Dhabi (Qasr Al Watan), Mirodec
has seen a sharp rise in demand for its
bespoke decorative glass products in private
residences as well as retail and restaurants.
Recently, in the hospitality industry,
the company has completed projects such
as Marea in DIFC, Maine Oyster Bar in
JBR, Akira Back at the recently opened
W Dubai - The Palm, Bab Al Yam and Al
Mahara at Burj al Arab.
No cookie-cutter designs
Each restaurant has to be tailored
completely from scratch, in line with the
vision of the designer. However, there have
been some defining trends that Mirodec
has seen throughout the year. One of the
main ones has been the increase in the
decorative metal mesh laminated inside of
glass, which results in a sophisticated and
unique end-product.
The company has also seen a rise
in requests for cast glass, a technique
which has been gaining popularity in
seafood restaurants to cleverly reflect a
“wave effect”, designed to give a realistic
immersive “wet look”.
Retro continues to be a theme this
year, with commissions for patterned or
Reeded glass, which provide the nostalgic
look. Decorative mirrors, which create a
three-dimensional feel, were also big this
year. Mirrors can be styled to enhance
the theme of the room or brighten dark
corners. Mirodec offers embellished walls
with a range of decorative mirrors from
geometric patterns, to engraved and
V-grooved styles.
Mirrors or glass?
Mirrors and glass are essential for
restaurants and how they’re used can
instantly transform the look and feel.
Mirrors can provide depth, a designer’s
best friend, for someone trying to
create the illusion of more space in
smaller venues.
Glass is one of the most versatile
materials, which can be shaped as per
the designer’s intent and the restaurant’s
theme. Using Marea, the 2-star Michelin
restaurant which opened earlier this year,
as an example, Mirodec worked with the
designer to develop a striking look.
Also, in Al Mahara restaurant in Burj Al
Arab, the strategic placement of different
mirrors assembled alongside one another
resulted in a unique outcome and special
vibe throughout the interiors.
Mirodec’s mission lies in assisting interior
designers and bringing their ideas to life.
mirodec.com
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THE SHAPE OF
THINGS TO COME.
Part of
Register to attend for free:
www.thehotelshow.com/RegisterforFREE
Where the Middle East’s hospitality community
meets to shape the future of hospitality.
Meet the most important brands from the
hospitality and design communities.
17 - 19 September 2019
Dubai World Trade Centre
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Talent
September 2019
The Right People
Keep it agile
When it comes to hiring the best recruits,
speed and flexibility are of the essence.
In such a fast-paced industry, it can only
be expected that potential employees are
also moving rapidly. To make sure you
don’t lose someone you’ve shortlisted
to another role, it’s important to keep in
constant contact with quality candidates,
to let them know that they’re still being
considered for a role within your company.
Ideally, try and make the recruitment
process as short and streamlined as
possible. Not only does it save the
company extensive time and money on
lengthy proceedings, it also sets a standard
of efficiency for your prospective new
employee, who will then mirror this when
entering the business.
Employers who have drawn-out or
difficult hiring processes with large gaps of
time between each stage often lose quality
candidates to more agile competitors, with
CatererGlobal research indicating that an
applicant’s ideal process involves no more
than two interviews, in quick succession.
If you’re looking to hire someone
who’s currently employed, be mindful
of the fluid working hours which are
synonymous with the industry. If they
work evening shifts at a restaurant, don’t
ask them to come in for an interview at
6pm; your future employee will work
flexibly around the business’ requirements
once hired, so it’s only fair to demonstrate
the same respect to them during the
interview phase. It also shows a level of
mutual respect which your candidates will
admire and appreciate.
Getting your recruitment strategy right is arguably one of the most important, and often testing,
aspects of the hospitality and service industries. Here, CatererGlobal.com Manager Jeremy Vercoe
explains how professionals can enhance the process, from the perspective of both the company and
prospective recruits
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Talent
september 2019
Communication is key
Silence can be alienating in any
situation, but can really drag out when
you’re a candidate eagerly awaiting
news from a potential employer,
particularly following an in-person
interview or promise of an offer letter.
If you’ve found someone you’re eager
to hire or invite back for a second
interview, it’s best to leave only short
amounts of time between interactions.
Doing so helps to avoid them believing
the lead has gone cold and looking
elsewhere, which in turn means
you’re less likely to miss out on your
preferred candidate.
It’s also a nice touch to let them know
that you’re a conscientious employer and
keep them engaged, while also signalling
that you’re open to receiving any
questions they may have.
It’s really important to be
transparent with information: if they’re
not the best fit for the role, then it’s
best-practice to let them know, so
that they can continue looking for a
suitable position. If they’re a good
candidate, but just not the right one
for that job at that current moment,
they’ll appreciate the upfront honestly
and be more likely to be open to future
opportunities which they may be better
suited to at a later date.
No one likes to be strung along, and
they’ll be less likely to engage with you
down the line if they feel disrespected
after their first round of interactions
with you.
Attract the right talent
So, what about attracting the right
candidate in the first place? This can often
be the most difficult and tiring part of the
process. It’s quite simple to get an influx
of applicants, but attracting the best talent
and identifying them from the pack is an
art form in itself.
To attract them, you can’t just
advertise a high salary – the most driven
candidates won’t be motivated by money
alone – rather, it’s important to highlight
your company’s extensive value
proposition. This could include both
personal and professional development
opportunities, training opportunities,
work-life balance flexibilities and
company culture highlights.
When it comes to shortlisting
applicants, there are a plethora of methods
for sorting through potential applicants,
but perhaps none as convenient or
effective as specialised tools which are
designed exclusively for your industry.
Targeted portals allow a more refined
approach, which enables you to reach
potential applicants, not only locally, but
also regionally and internationally, without
becoming inundated with irrelevant
applications, by offering functions which
identify and feature potential candidates
who are highly-skilled and are well-suited
to an advertised position.
Again, this works both ways in that
it enhances the refinement process
for shortlisting candidates, while
simultaneously supporting qualified
jobseekers in identifying relevant
opportunities and helping your business
stand out among the clutter of general job-
posting platforms.
It’s quite simple to get an influx
of applicants, but attracting the best
talent and identifying them from the
pack is an art form in itself.
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F&B Far and near
September 2019
Three experts from Chef Middle East tell us about the flavours and aromas of autumn, bringing you
three season-inspired menu items
Fall in Love with Food
and Drink Again this Fall
Chef Georges Chihane
Culinary Development Manager at Chef Middle East
very versatile products that can be used
anywhere when using fruits and vegetables,
and Sosa Ingredients for the ease of use and
texture they bring to any dish.
What technique did you use, and do you
have tips on how to enhance your recipe?
The goose legs were “confit” for four
hours in infused clarified butter, the breast
was cooked sous vide for 90 minutes and
the liver was prepared the traditional
way. As for the pumpkin gnocchi, it’s
cooked with Sosa Promochi Kuzu, contain
no eggs, flour or potato and the broth
was created by roasting the goose bones
infused with gingerbread spices. The plum
and liver mousse were prepared with Sosa
Proespuma Hot as a texturiser.
What makes this such a great dish?
It’s a very seasonal dish, using a full range of
techniques and key ingredients and it simply
tastes great. Ideal for a fine dining menu, it’s
full of rich flavours and textures.
What’s your autumn creation?
For this dish, I used fall-inspired
ingredients such as root veggies, seasonal
fruits, nature-faded pale colours, and
with the hunting season in mind I used a
goose’s three parts: breast, leg and liver,
with three different cooking techniques.
The dish is served with modern pumpkin
gnocchi, a red plum goose liver mousse
and roast-infused stock.
What ingredients did you use?
Working at Chef Middle East, I have the
luxury of having access to a large basket
of best-in-class brands that fit this season,
starting with Upignac whole goose and
parts, goose liver, pumpkin and red
plum purees from Les vergers Boiron, to
texturisers from Sosa Ingredients.
Why did you select these ingredients?
Goose is a fancy seasonal product for
autumn, approaching Christmas and
New Year. Les vergers Boiron purees
are the most authentic and flavourful,
Aiming to raise the “food” bar, Chef Middle East will host a one-of-a-kind event for F&B
professionals, which revolves around an autumn theme, across four major cities starting in Dubai
on October 14, then in Abu Dhabi on October 16, Muscat on October 21 and Doha on October 23.
Join to discover the latest kitchen solutions, meet an exciting line-up of industry professionals,
see celebrity chefs in action and find out more about some of the best products available on the
market at the Taste of Autumn event.
www.chefmiddleeast.com
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F&B Far and Near
september 2019
Tauland Hyka
Chef Vincent Cockenpot
Mixologist & Trainer at Chef Middle East
Pastry Chef & Trainer at Chef Middle East
to the taste of the final drink, which leads
us to the quality and consistency you can
get when using organic.
What makes this such a great beverage?
When making a mixed beverage, not only
is it important to deliver a message to
guests, but also fabulous, unique taste.
Why did you select these ingredients?
The decision to use the products from
Valrhona, Sosa Ingredients and Les
vergers Boiron was simple as they’re
quite innovative and sourced by the
best producers to ensure a top-quality
result for any satisfying customer
experience. These brands also provide
great levels of support to chefs who
need it.
What makes this such a great dessert?
Living in Dubai, this dish brings me
back to those autumn days in the
north of France. This dessert inherits
popular qualities as it uses premium
ingredients, it’s free of artificial colour,
the sugar is well-balanced as are the
textures – it’s crunchy, creamy, and
there’s a pear sorbet quenelle to refresh
the palate and reduce the sweetness of
the dessert.
What beverage did you decide to create?
When I think of autumn, I think of golden
leaves, hay piled up, the burning of the
hay on the fields, the after-summer fruits
and vegetables. I wanted to bring to life
a drink that could have been a pumpkin
or an apple pie, with hint of the autumn
smoke and earthy notes.
What ingredients did you use?
There’s no shortage of amazing food
ingredients, nor is there any of beverage
ingredients as well at Chef Middle East.
I decided to use James White Organic
Apple Juice, pumpkin and lemon purees
from Les vergers Boiron, Apple &
Caramel Syrup from 1705 Cherry Rocher,
Lemon-Mint-Orange Blossom Iced Tea
from Nai, and Smoke Powder and Potato
Whip from Sosa Ingredients.
Why did you select these ingredients?
All these ingredients remind me of
autumn, and combining them comes down
What’s your autumn dessert inspiration?
For my fall-inspired dessert, I decided
to make a cocoa crumble to represent
the earth, topped with a crumble coated
with Opalys chocolate that represents
the rock inspired from my time living
in Fontainebleau, France. I then created
an egg-free ginger cream with a touch of
liquorice pear sorbet to refresh the mouth.
To finish, I added some chocolate garnish
with a mushroom render as if you’re
walking through a forest.
What ingredients did you use?
As Chef Georges mentioned, the beauty
of working at Chef Middle East is that we
have access to some of the world’s best
ingredients. For my autumn dessert basket,
I went with Opalys and cocoa powder from
Valrhona, pear puree from Les vergers Boiron,
Pro for the sorbet 5G, glucose powder,
gelcrem cold, vegetal gelling, fish gelatin and
pectin NH from Sosa Ingredients.
With the “Autumn Reminder” mocktail,
you taste the freshness of the apple and
deliciousness of the pumpkin, and aromas
that bring you straight to those beautiful
autumn afternoons. For me, this would
be one of the most popular drinks on the
menu. It’s creative, tastefully impactful
and very Instagram-friendly.
Page 60
Hotel & Catering NEWS ME
www.hotelnewsme.com
60
Opinion
September 2019
M D Warrier, managing director at Bin Eid Executive Search, gives us an in-depth look into
recruitment challenges and the best ways to overcome them
Seeking Potential
What do you think of employment
potential in the hotel and hospitality
sectors in the current market,
particularly in the GCC region?
The hotel and hospitality segments are
growing at a fast pace and the potential for
employment generation is enormous. This
is visible in UAE, other GCC countries,
Asia and Africa.
Dubai itself will reach over 132,000 for
its room inventory by the end of 2019.
In Saudi Arabia, 41,000 rooms are under
construction. In Oman, another 4,000
rooms. Egypt will also add another 4,000
eventually. Plus, another 54,000 rooms are
under construction in Dubai alone.
So, employment generation, talent
acquisition and the challenges they bring in
the hospitality segments need to be looked
at closely.
How can the hospitality sector overcome
any occasional challenges?
The situation always bounces back
to normal over a period of time. The
hospitality industry is very dynamic, and it
propels growth in the overall economy.
How can we attract talent to the hotel
industry?
If we take stock of the last 30 years, we’ll
see that the number of hotel and hospitality
entities has grown exponentially beyond
normal standards. The job opportunities
and socio-economic transformation it
has brought is exemplary – on all levels.
All roles, from kitchen helpers to CEOs,
whether unskilled, semi-skilled, skilled,
supervisory, middle management, senior
management or leadership, can be
accommodated in this industry.
The landscape for hospitality jobs is
changing rapidly due to the technological,
digital and AI revolution, in addition to
client expectations and socio-economic
and political challenges. Hospitality jobs
are outnumbering other sectors day by
day, and the transition to a knowledge-
based work environment is very evident.
Equipping the workforce with the required
skillset is a formidable task in view of the
fast-paced overall changes taking place in
this industry.
How can hotels and F&B outlets address
human capital challenges?
Relevant research and innovative methods
need to be identified to utilise human
resources to optimum level. An increase
in efficiency and effectiveness are of prime
importance. The hospitality industry is
undisputedly a people’s business and hence
very delicate and demanding as culturally
and emotionally diverse individuals are
involved as stakeholders – be it customers,
employees, suppliers or any other party in
this process.
In turbulent times, efficiency,
productivity, cost effectiveness and
optimum utilisation of resources is the
solution, along with a combination of
jobs /multi-tasking wherever possible.
Up-skilling employees in all aspects of
hospitality operations can address issues,
along with technological transformation in
required areas.
The UAE is set to add 54,000 hotel
rooms of various categories ahead of
Expo 2020.
Dubai is the fourth most visited city in
the world, expecting close to 25 million
visitors next year, which speaks volumes of
the growth and potential of the hospitality
industry.
Page 61
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Page 62
Hotel & Catering NEWS ME
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62
Cinq Mondes Spa
Fascinated by traditional medicine and
cosmetics, Nathalie and Jean-Louis Poiroux
journeyed around the world in search of
the best beauty rituals. Their discoveries
provided the founding principles for the
creation of Cinq Mondes, the French spa
located in Emerald Palace Kempinski Dubai.
Through its treatments and products,
Cinq Mondes is all about the deep
regeneration of the body and mind to
recreate a state of perfect balance – even
inside skin cells – for naturally happy,
well everything. Tucked away within the
luxurious Palace, the spacious spa is an
urban sanctuary of peace and wellbeing. An
enchanting décor with multiple alcoves sets
the stage for a warmly intimate and bright
atmosphere.
Cinq Mondes is 3,000 square metres
of pure bliss, and comprises 23 treatment
rooms, including two double suites, four
Cinq Mondes traditional deep soaking
Japanese wooden bathtubs – two of which
are double facing – and seven scrub rooms.
The Spa also has two hammams (separate
for women and men) boasting Arabian-
inspired décor.
For the Balinese massage, we were
immersed in a world of tranquillity with
this ancient experience. The sensorial
escape includes gentle Thai stretching
and traditional smoothing movements, in
addition to a tropical nuts melting body balm
to provide the ultimate treat for the skin.
Not to be missed are the spa facilities,
Review
September 2019
Our Services:
• Salary & Compensation Survey
• Pre-opening recruitment from 20 countries
• Executive Search & Head Hunting
Currently Hiring:
• General Manager
• Director of Sales & Marketing
• Sales Manager / Executive
• Director of Engineering
• Front Office Manager
• HR & Training Manager
• Hotel Manager
• Director Finance
• Executive Chef
• F&B Director
Celebrating 23 years in Executive Search (Hotels & other Hospitality segment)
We thank our Clients, Candidates, well-wishers who directly and indirectly helped us in our wonderful & blissful journey.
We also thank the Almighty, Bin Eid team members, ex-employees, associates and numerous unseen souls who supported us to navigate
in our 23 years of spectacular journey. Thank you for the trust and confidence placed on us.
PO Box 5455 Sharjah, United Arab Emirates
Email: mdwarrier@bineid.com Tel: +971 6 5686144 Website: www.bineid.com
BIN EID EXECUTIVE SEARCH
(Specialised in 5* Hotel Sector)
Since 1995
which include a warm room, a sauna for
the more daring and a tropical shower
experience with everything from drizzles and
mists to full-on rain, complete with mood
lights and bird sound effects. The relaxation
room is cosy, with cream curtains draped
over every bed for privacy and you’re bound
to find everything you need in there, from
micellar water to quality hair dryers and
moisturiser – not to mention some Salvatore
Ferragamo treats.
Cinq Mondes is, to put it simply, an ode to
luxury, set within the world of opulence that
is Emerald Palace Kempinski Dubai.
Page 63
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Page 64
Standards rise where
expectations are met
Call us to offer your guests a recognizable daily ritual
600-595950 | www.nestleprofessionalme.com