Logistics News, April 2026
Page 1
APRIL 2026
CONNECTING TRADE PROFESSIONALS
WITH INDUSTRY INTELLIGENCE
Recharting
Trade in
Turbulent
Waters
As the Strait of Hormuz lies in partial
paralysis, the waters off Jeddah tell
a different story: one of movement,
reinvention and the enduring importance
of strategic geography in the age of
supply‑chain upheaval
F E AT U R E
From Vision to Velocity
D R O N E
Skybound Supply
T R A D E
The Gulf is not just Coping, it’s
Leading Global Trade Resilience
Page 2
New IVECO S-Way: high technology and efficiency on all missions
A wide choice of Euro III / V diesel engines, delivering class-leading power from 360 hp
to 560 hp Euro III / 570 hp Euro V and superior fuel economy.
12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Full range of fuel-saving devices, such as anti-idling feature, EcoSwitch, Ecoroll and Smart Alternator.
Top levels of comfort and safety, with a completely redesigned and reinforced cab,
featuring enhanced direct visibility and enlarged cab livability.
Drive the new way.
Page 3
Industry Insight
Gulf Logistics at a
Crossroads
Feature
From Vision to Velocity
Cover Story
Recharting Trade in
Turbulent Waters
OP-ED
Redefining Resilience
Trade
The Gulf is not just
Coping, it’s Leading
Global Trade Resilience
Market
Leveraging Liquidity in
the Gulf
Leadership
Keolis MHI Highlights
Growing Female
Workforce on
International Women’s
Day
Delivery
Careem Highlights
Customer Behaviour
Shifts During Ramadan
2026
AI
Yango Tech Introduces
AI Agents to Power the
Next Wave of Digital
Transformation
Drone
Skybound supply
16
47
48
50
52
20
32
36
40
44
IN THIS ISSUE
Page 4
Nestled by the coast of Lusail sits the splendor of
Raffles and Fairmont Doha, where luxury is rooted
in even the smallest details. Open the doors to
mesmerizing hospitality and make memories in a
world of sophistication.
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6 | LOGISTICS NEWS ME | APRIL 2026
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T
here is something about this
industry that I find quietly
remarkable. No matter what is
going on in the world outside, this
sector has a way of absorbing the
uncertainty and carrying on. The people in it
rarely stop to take a bow, and that steadiness
is what keeps the rest of the world standing.
This issue is a little nod to all of that. We have
a strong lineup this time around, including a
look at some of the Saudi companies doing
genuinely impressive things in this space
right now. Beyond that, we have stories from
across the region and the world that remind
us just how alive and evolving this industry
continues to be.
If you are reading this on a plane, between
meetings, or over a rushed coffee at your
desk, I hope this issue gives you a moment to
feel good about the world you work in. It is
not perfect. But it is full of people who care,
and that counts for a lot.
Thank you, as always, for reading. Now let's
get into it.
Some things just
keep moving
L e t t e r f r o m E d i t o r
Aya Zhang
Editor
aya@bncpublishing.net
Xiaoyue (Aya) Zhang
xiaoyuezhangg
8 | LOGISTICS NEWS ME | APRIL 2026
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T
he
Saudi
Ports
Authority (Mawani),
in
collaboration
with
Gulftainer,
has introduced a
new integrated trade corridor
linking Dammam and Sharjah.
Combining maritime and land
transport, the initiative is
designed to streamline cargo
movement, reduce transit times,
and enhance overall logistics
efficiency across the Gulf.
This strategic development
reflects a growing focus on
building more agile and resilient
supply chains, as regional
economies deepen trade
ties and modernise logistics
infrastructure.
New Corridor Strengthens
Regional Trade Resilience
The newly announced corridor
directly connects Dammam with
Sharjah, offering an integrated
logistics route combining
maritime and land transport. It
is designed to improve cross-
border shipping efficiency, cut
transit times, and enhance
coordination between ports and
inland logistics hubs.
This
move
underscores
d e e p e n i n g
e c o n o m i c
cooperation between Saudi
Arabia and United Arab
Emirates, the region’s two
largest economies, as they
respond to ongoing disruptions
and broader global supply chain
challenges.
A key feature of the corridor
is its integration of strategic
infrastructure, including the
Khorfakkan
Commercial
Terminal on the UAE’s east coast.
This enables cargo to bypass the
Strait of Hormuz, which remains
effectively closed, ensuring
continuity in trade flows.
The corridor also incorporates
inland logistics assets such
as the Sajaa Dry Port, improving the
distribution of goods across regional
markets and strengthening last-mile
connectivity.
By integrating ports and logistics hubs
across both countries, the project
enhances operational coordination and
streamlines cargo handling. Industry
stakeholders expect the corridor to
deliver tangible benefits, including faster
shipment times, improved reliability
of transport services, and increased
efficiency in goods distribution.
The initiative is also seen as a critical step
in reinforcing supply chain resilience and
sustainability in the face of
rapidly evolving geopolitical
and economic pressures.
With traditional maritime
routes under strain, the
Sa u d i – UA E
c o r ri do r
represents a proactive
effort to diversify logistics
pathways and mitigate
risk. Analysts note that
such multimodal solutions
will play a growing role in
ensuring trade continuity
across the Middle East.
MAWANI AND GULFTAINER OPEN SAUDI–SHARJAH TRADE
CORRIDOR TO BOOST RESILIENCE
Saudi Ports Authority (Mawani) has partnered with Gulftainer to launch a new corridor
linking Saudi ports with Sharjah
REGIONAL NEWS
12 | LOGISTICS NEWS ME | APRIL 2026
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Cargo.one delivers Crane both a wider choice of market rates and better utilization of its
own data
CRANE WORLDWIDE LOGISTICS PARTNERS WITH CARGO.
ONE TO MODERNISE GLOBAL PROCUREMENT
C
rane Worldwide Logistics has partnered with cargo.
one to establish a unified data and automation
foundation across its global operations, marking a
significant step forward in its digital transformation
journey. By consolidating buy and sell rates within a single
platform, the collaboration enhances visibility, consistency,
and efficiency across Crane’s worldwide gateway network.
A Unified Platform for Smarter Quoting and Procurement
At the heart of the partnership is a purpose-built quoting
interface that integrates seamlessly with Crane’s WiseTech-
powered transport management system (TMS). This enables
teams to benefit from specialised digital tools while
maintaining operational continuity.
Cargo.one’s
platform
centralises
rate
management,
replacing fragmented data sources with a single, reliable
interface. Through solutions such as cargo.one pro, Live
Rates, Static Rates, Live Estimates, Rate Engine, Quotes
API, AI-powered Quoting, and Tender Feeder, Crane now
operates with a unified source of data, empowering teams
to make faster, more informed decisions.
Cargo.one delivers Crane both a wider choice of market rates
and better utilization of its own data, such as contract and
consol rates, within quoting flows in all branches. Crane’s
gateway teams can now instantly access every relevant
rate with ease. This scalable digital infrastructure enables
large scale forwarders like Crane to achieve accuracy and
consistency in every sell rate, without the overhead and cost
of hiring more quoting teams. Cargo.one solutions are fully
integrated with Crane’s WiseTech-powered TMS platform.
With cargo.one’s Quotes API, Crane can deliver faster and
more precise quotes and requests for information (RFIs),
ensuring a smoother and more responsive customer
experience. The integration also streamlines booking
workflows, creating a more seamless end-to-end process
for shippers.
By centralising buy rates, internal product rates, and sell
rates within the Rate Engine, Crane strengthens its ability to
provide reliable, competitive pricing while maintaining high
standards of data quality and availability.
Brannon Kuykendall, CIO, Crane Worldwide Logistics,
commented, “Strong partnerships create real leverage.
cargo.one unlocks quoting advantages by providing access
to a broad portfolio of live, static, contract, and promotional
airline rates in a single platform. As we continue to build
AI-driven capabilities, solution providers that act as true
partners, offer modern integration methods, and give us the
ability to stream data and events in real time, enable our
teams to focus on real, tangible innovation for our clients
instead of data plumbing.”
In addition to cargo.one’s AI-powered quoting and AI
agents now being available to its teams, cargo.one supports
Crane’s wider AI strategy as a highly flexible and integrated
AI-native digital backend to power its proprietary AI
developments moving forward.
Moritz Claussen, Founder & Co-CEO of cargo.one, added,
“We are proud to deliver Crane the optimal data foundation
and infrastructure that its global operations can fully rely
upon. Our collaboration with Crane reflects what we’re
seeing across the industry: forwarders need comprehensive
data, intelligent automation, and a partner who understands
the nuances of their specific business needs.”
Raising the Standard for Digital Freight Operations
By working closely with cargo.one, Crane continues to align
with the highest industry standards for rate reliability, data
quality, and operational performance. Together, the two
companies are focused on continuously enhancing the
value delivered to shippers through more efficient, data-
driven digital forwarding processes.
As supply chains become more dynamic and data-
intensive, this partnership positions Crane to remain agile,
competitive, and firmly at the forefront of next-generation
logistics innovation.
REGIONAL NEWS
LOGISTICS NEWS ME | APRIL 2026 | 13
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T
he Mohammed Bin
Rashid
Aerospace
Hub (MBRAH) at Dubai
South
has
marked
another significant milestone
in its growth journey with
the official inauguration of a
state-of-the-art Painting &
Grinding Centre, developed
by
Lufthansa
Technik
Middle East. The new facility
underscores the company’s
commitment
to
expanding
its regional footprint while
reinforcing MBRAH’s position
as a leading global aviation
hub for advanced services and
MRO capabilities.
Purpose-built
to
support
component
painting
and
grinding processes used in
structural
and
composite
repairs, the centre is set
to
enhance
operational
efficiency by enabling faster
curing and drying times. This,
in turn, will reduce turnaround
times and improve service
delivery for customers across
the Middle East and beyond.
The inauguration ceremony
was attended by Tahnoon
Saif, CEO of the Mohammed
Bin Rashid Aerospace Hub,
and Ziad Al Hazmi, CEO of
Lufthansa Technik Middle East,
along with senior executives
from both entities.
In his comments, Tahnoon
Saif said: “The inauguration
of
Lufthansa
Technik
Middle East’s new Painting
&
Grinding
Center
marks
another important milestone
in strengthening the aviation
ecosystem at MBRAH. We
continue to attract leading
global
aviation
players
establishing
advanced
capabilities to support the
growing demand for aviation
services in the region. This
is part of our mandate to
reinforce Dubai’s position as
the aviation capital of the
world, in alignment with our
wise leadership’s vision for
the emirate.”
Ziad Al Hazmi said: “This new
facility marks a major step in
strengthening our operational
capabilities in the region.
By
introducing
enhanced
component
painting
and
grinding capabilities, we are
improving
efficiency
and
enabling faster turnaround
times
for
our
customers.
Our
continued
expansion
at
MBRAH
reflects
our
long-standing
partnership
with Dubai South and our
commitment to supporting the
aviation industry in the Middle
East with reliable, high-quality
technical expertise.”
Lufthansa Technik Middle East
plays a vital role in delivering
specialised
airframe
and
component
MRO
services
for
modern
commercial
aircraft. Based in Dubai, the
company
supports
airline
operators across the region
with
component
services,
structural
and
composite
repairs,
and
maintenance
solutions for both Airbus and
Boeing aircraft. Its capabilities
are
further
strengthened
by
access
to
Lufthansa
Technik’s
global
network,
enabling seamless material
management, logistics, and
spare parts supply, alongside
rapid
technical
support
worldwide.
MBRAH is home to major
airlines, private jet operators,
and MRO providers, as well
as a growing network of
associated industries. It also
hosts maintenance centres
and specialised training and
education campuses.
MBRAH is steadily advancing
its ambition to strengthen
the engineering ecosystem
and position Dubai at the
forefront of global aviation
innovation,
transforming
vision into tangible, high-
impact infrastructure.
MBRAH STRENGTHENS MRO CAPABILITIES WITH NEW LUFTHANSA
TECHNIK FACILITY
REGIONAL NEWS
Mohammed Bin Rashid Aerospace Hub continues to expand its aviation ecosystem with
the launch of a new facility by Lufthansa Technik Middle East
14 | LOGISTICS NEWS ME | APRIL 2026
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Page 15
S
un
European
Partners
LLP
(“Sun
European”),
a
leading
private
investment
firm
specialising in lower mid-
market businesses, has announced
that its affiliate has completed an
investment in B&H Worldwide Ltd
(“B&H” or “the Company”), further
expanding
its
buy-and-build
portfolio.
Founded in 1988, B&H provides
comprehensive logistics solutions
for the management of aviation
and aerospace components of all
sizes and types, anywhere in the
world. Headquartered at London
Heathrow, the company operates
globally
through
strategically
located hubs, supported by highly
specialised Aircraft on Ground
(AOG)
centres.
These
facilities
enable B&H to deliver critical, time-
sensitive support 24 hours a day,
365 days a year.
“B&H has established itself as a
trusted global logistics partner to
the aerospace and aviation sector.
We look forward to partnering with
Stuart Allen and his team to execute
on an M&A strategy within aviation
logistics as well as across other
specialist logistics verticals” said
Gabriel Danielachvili, Principal
at Sun European Partners.
“This is an exciting milestone for our
company. With the support of Sun
European Partners, we will be able
to continue investing in our team,
our capabilities, and the services
we provide to our customers. We’re
proud of what we’ve built and
look forward to the opportunities
ahead.” said Stuart Allen, CEO
and Shareholder at B&H, who
will remain actively involved and
invested in the business going
forward.
SUN EUROPEAN INVESTS IN B&H WORLDWIDE
REGIONAL NEWS
Sun European Partners expands its buy-and-build portfolio
LOGISTICS NEWS ME | APRIL 2026 | 15
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T
he Gulf region has
long served as a
global trading and
logistics hub, owing to
its strategic location
at the crossroads of
Europe, Asia and Africa.
This trajectory is set to continue, with
industry forecasts projecting growth in
the region’s logistics market from USD
89.32 billion in 2026 to USD 120.21 billion
by 2031, representing a compound
annual growth rate (CAGR) of 6.12%.
However, events over the past decade
INDUSTRY INSIGHT
Gulf Logistics at
a Crossroads
Dr Shereen Nassar, Global Director of Logistics
Studies at Heriot-Watt University Dubai, explores how
innovation, policy reform, and regional cooperation are
redefining supply chain resilience across the Gulf.
16 | LOGISTICS NEWS ME | APRIL 2026
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Page 17
Gulf Logistics at a Crossroads
have exposed critical vulnerabilities
within the sector.
From geopolitical tensions to
natural disasters and global
health crises, supply chains have
become increasingly susceptible
to disruption. Notable examples
include the COVID-19 pandemic,
the Red Sea crisis in 2023, Suez
Canal disruptions in 2024, and
ongoing geopolitical instability.
These events have had far-reaching
consequences across industries
worldwide. The recent escalation of
conflict in the Middle East has further
underscored the Gulf’s importance
as a global logistics hub, particularly
given its influence on fuel supply
and trade flows. Approximately 11%
of global freight passes through
the Persian Gulf, alongside a third of
seaborne oil and fertiliser supplies,
44% of sulphur exports, and 18% of
ammonia, both critical inputs for
semiconductor production. In this
context, resilient supply chains are
no longer a policy aspiration but an
economic imperative.
Fortunately, there has already been
some progress in this regard by
governments and organisations
across the world.Establishing
national frameworks for supply
chain resilience provides essential
direction and coordination.
While the ongoing conflict has
directly affected the Gulf countries,
their response reflects agility and
resilience, drawing on lessons
learned from past disruptions.
They demonstrated agility by
implementing effective contingency
measures to secure supply, stabilise
markets and control prices. Notably,
there has been a shift from isolated
national responses to coordinated
regional collaboration, building on
existing frameworks of cooperation.
Understanding supply chain
resilience requires a multi-layered
perspective encompassing sourcing,
production and distribution. In
the face of ‘black swan’ events,
government intervention is often
the first line of response. Across the
Gulf, resilience has been reinforced
through structural collaboration
and coordinated strategy.
Physical
infrastructure
&
Collaborative structural flexibility
In response to disruptions, structural
flexibility refers to the ability of
supply chain partners to adapt
and reconfigure their operations,
processes, and relationships.
Gulf countries have mitigated
disruptions by rerouting cargo
across alternative maritime, land and
air corridors, prioritising essential
goods and strengthening regional
coordination. Key strategies include
utilising ports in Saudi Arabia and
Oman as alternative gateways,
alongside expanded cross-border
trucking to create land bridges that
bypass restricted maritime routes.
In the energy sector, increased use
of pipelines allows oil and LNG
shipments to avoid the Strait of
Hormuz.
While these measures have
sustained trade flows, they have
also led to higher freight costs due
to war-risk premiums, congestion
at alternative ports and the
limited capacity of road transport
compared with maritime shipping.
Looking ahead, enhanced scenario
planning and continued investment
in infrastructure will be critical.
Additionally, investing in physical
infrastructure beyond immediate
needs can provide countries with
alternative pathways in times of
conflict. For example, the Khorfakkan
Container Terminal by DP World on
the Indian Ocean coast provides
vital container-handling capacity
outside the Strait of Hormuz
corridor, offering alternative
routes for East-West connectivity.
Expanding pipeline networks and
bypass routes will further reduce
long-term vulnerability.
Cooperative Regulatory & Policy
Levers
Governments across the Gulf have
introduced regulatory measures
to facilitate the rapid movement of
goods, including easing transit rules
and prioritising essential cargo such
as food and pharmaceuticals. The
cooperation enabled new border
LOGISTICS NEWS ME | APRIL 2026 | 17
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Page 18
crossings, such as the Al Rawdah crossing between the UAE
and Oman, which are being opened to accommodate the
increased truck traffic. Additionally, logistics companies are
adopting “Last Voyage” policies for vessels entering the
Gulf, allowing them to discharge cargo at safe intermediate
points, such as Salalah, before they become trapped.
Increased Gulf regional cooperation on maritime security,
energy infrastructure protection, and trade logistics would
enhance resilience against future disruptions.
To further enhance the Gulf regional supply chain resilience as
a strategic priority, governments in the region are enhancing
transparency and efficiency in customs procedures. Saudi
Arabia’s National Transport and Logistics Services Strategy
has streamlined governance by establishing clear criteria for
investment. Similarly, the UAE recently held the first meeting
of its Logistics Integration Council, which brings together all
entities related to the logistics sector, including ports, roads,
transportation, customs, and railways, to implement cross-
functional policies and strategies. These initiatives reflect a
broader effort to unify vision and strengthen institutional
coordination among relevant entities.
Diversification, strategic reserves & demand management
To enhance supply chain resilience in the Gulf countries,
it is essential to diversify the supply base and identify
alternative sources locally, regionally, and globally. This
diversification will create flexibility, serving as a crucial
strategy for mitigating risks during disruptions. Additionally,
for critical and essential products, it is important to identify
where it may be beneficial to hold stocks or strategic reserves
of components or goods which are vulnerable or at-risk,
including critical medicines and essential food products.
Furthermore, demand management strategies, including
the use of substitutes and innovation, can help alleviate
pressure on supply chains. On the other hand, continued
investment in non-hydrocarbon sectors remains vital to
reduce exposure to commodity and transit shocks.
Digitalisation, Data & Visibility
Technological advancement is transforming the logistics
landscape in the region. National platforms such as the UAE’s
Advanced Trade and Logistics Platform, Saudi Arabia’s Zakat,
Tax and Customs Authority systems, and Qatar’s Mwani
Mobile App help improve, manage, and automate logistical
processes by unifying information exchange and connecting
the country’s transport and logistics chains. Beyond these,
the development of AI, IoT, and Blockchain has made the
industry more organised, efficient, and responsive to internal
and external factors. These technologies improve data
analysis, demand forecasting, and inventory management,
which help mitigate risk in an unpredictable market. They
are the basis for organisations to anticipate disruptions,
respond swiftly, and maintain control over the supply chain,
even during crises.
Onshoring - Local Manufacturing and Food Security
Building supply chain resilience in the Gulf region requires
identifying whether increasing or expanding domestic
capacity could help reduce risks during disruptions.
Encouraging local manufacturing and agriculture, particularly
for essential goods such as food and pharmaceuticals,
supports national stability. While the Middle East is
historically known for its oil and gas production, it has
significantly increased its economic diversification and
domestic capabilities. Initiatives such as Saudi Arabia’s
National Industrial Development and Logistics Programme,
under Vision 2030, and the UAE’s AgriTech programmes are
driving this shift, helping to localise critical industries and
reduce dependency on external supply chains.
From ensuring the availability of essential goods to
supporting emergency response and safeguarding maritime
trade, a coordinated and forward-looking approach offers
significant advantages. To remain competitive, the Gulf’s
logistics sector must continue to evolve; strengthening
policy frameworks, investing in infrastructure and embracing
digital innovation to ensure flexibility, visibility and long-
term resilience in an increasingly uncertain world.
INDUSTRY INSIGHT
Dr Shereen Nassar,
Global Director of Logistics Studies at
Heriot-Watt University Dubai
18 | LOGISTICS NEWS ME | APRIL 2026
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Page 19
Das gute Licht.
Returns darkness
to the night
BEGA pole-top luminaires with Dark Sky technology
direct the light in a highly efficient manner only where it is
required. Light pollution of the night sky is avoided.
bega.com/darksky
Page 20
I
n a world where speed, resilience
and connectivity define economic
success, Saudi Arabia is emerging
as one of the most dynamic
logistics hubs on the global stage.
At the heart of this transformation
are the companies and leaders who
are redefining how goods move across
borders, industries and continents.
The Kingdom’s logistics sector is
undergoing a profound evolution,
fuelled by the ambitions of Vision
2030 and its strategic position at the
crossroads of East and West. From
global giants to regional powerhouses,
and from established players to
innovative newcomers, the industry
is being reshaped by scale, ingenuity
and bold ambition. Each of these
organisations are contributing to
a rapidly diversifying, increasingly
sophisticated ecosystem.
These companies are doing far
more than transporting products,
they are reimagining supply chains.
They are investing in state-of-
the-art infrastructure, harnessing
advanced digital technologies, and
building resilient networks capable
of adapting to shifting global
dynamics. Automation, AI-driven
logistics, and real-time visibility are
no longer aspirational; they are the
new standard, enabling faster, more
efficient, and more reliable services to
meet the demands of a growing and
diverse customer base.
The Kingdom’s Logistics Elite 2026
celebrates the organisations and
individuals at the forefront of this
transformation, those who not only
navigate complex global supply chains
but actively redefine them. Through
strategic investment, technological
innovation, and a commitment to
sustainable practices, these leaders
are setting new benchmarks for
operational excellence and visionary
thinking.
As global trade continues to evolve,
and as supply chain complexity
increases, the Kingdom’s logistics
champions are stepping up to the
challenge. They are not only meeting
the demands of today’s markets
but are anticipating the needs of
tomorrow, positioning Saudi Arabia as
a central gateway for global commerce
and a model for logistics excellence in
the region and beyond.
From Vision
Velocity
Words by Reeba Asghar
to
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Page 22
FEATURE
Fadi Azzi
Senior Director, Global Logistics, Aramex
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Fadi Azzi
A
s Senior Director of Global Logistics
at Aramex, Fadi Azzi plays a pivotal
role in shaping the company’s global
contract logistics strategy, with a
clear and deliberate focus on Saudi
Arabia as a key regional growth
engine. His remit spans operational
excellence, scalable infrastructure development, and
the deployment of future-ready logistics platforms
to support customers across retail, e-commerce,
industrial and emerging specialised sectors.
Under his leadership, Aramex Logistics has been
repositioned as a core driver of profitability and
growth within the Group. In 2025, the division delivered
double-digit year-on-year revenue growth, while
gross profit doubled, significantly expanding margins.
This performance was driven by increased revenue
per square metre, disciplined contract management,
and tighter cost control across key facilities; all critical
enablers for scaling contract logistics profitably in
high-growth markets such as Saudi Arabia.
Today, Aramex operates a global logistics platform
encompassing approximately 800,000 square metres
of warehousing capacity, handling nearly four billion
inbound and outbound items annually through
integrated warehousing and fulfilment operations.
Core logistics hubs in the UAE, Saudi Arabia and Egypt
operated at near-full capacity in 2025, supported by
long-term, high-quality contract logistics agreements
that improved volume visibility and strengthened
customer retention. Within this network, Saudi Arabia
stands out as a strategic hub, benefiting from targeted
customer onboarding, strategic repricing initiatives,
and focused productivity improvements that have
enhanced service reliability and throughput.
A defining pillar of Azzi’s strategy is large-scale digital
and operational transformation. In 2025, Aramex
launched its most extensive Warehouse Management
System (WMS) migration to date, forming part of a
broader overhaul of its digital and IT infrastructure. The
new platform is designed to deliver greater scalability,
support advanced automation, and enable multi-
region operations. It is already improving inventory
accuracy, standardising processes across facilities,
enhancing billing precision, and increasing asset
utilisation; creating a more resilient and future-ready
contract logistics backbone for Saudi Arabia and
beyond.
Beyond technology, Azzi has led continuous
improvements in network performance and operational
consistency. Throughout 2025, Aramex strengthened
core warehousing processes, optimised facility layouts,
standardised operating procedures, and achieved
industry-leading levels of inventory accuracy. These
measures have enabled faster processing cycles, more
predictable service levels, and a robust operational
foundation to support ongoing expansion and system
modernisation.
Looking ahead, Saudi Arabia remains central to
Aramex’s next phase of growth. The company’s 2026
priorities include accelerating the WMS rollout across
major hubs, completing planned facility expansions
in the Kingdom, expanding into specialised sectors
such as healthcare, chemicals and industrials, and
enhancing digital integration and real-time visibility
for customers. This capability-led approach reflects
Azzi’s view that modern contract logistics must
extend beyond storage and transportation, enabling
customers to enter new markets more quickly, operate
with lower upfront capital investment, and scale with
confidence through technology-enabled supply chain
platforms.
As the Kingdom advances its Vision 2030 and National
Transport and Logistics Strategy ambitions, Azzi’s
leadership demonstrates how disciplined execution,
operational scale and digital innovation can position
logistics as a cornerstone of national competitiveness,
and reinforce Saudi Arabia’s emergence as a leading
global logistics hub.
“
Saudi Arabia is building a globally competitive supply chain ecosystem. The future
belongs to operators who combine scale, technology, agility, and customer-centric
design to create smarter and more resilient contract logistics solutions.”
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LOGISTICS NEWS ME | APRIL 2026 | 23
Page 24
R
ami Younes is the General
Manager and Head of Sales for
Swisslog Middle East, where he
leads the company’s regional
strategy in robotic intralogistics and
advanced warehouse automation. In
this role, he oversees operations across
the Middle East, delivering scalable,
data-driven solutions designed
to enhance throughput, accuracy,
and operational resilience across a
range of sectors, including food and
beverage, grocery, fashion retail, spare
parts, and third-party logistics.
With more than 25 years of experience
in logistics and industrial automation,
Rami brings extensive operational
and commercial expertise to the
region’s rapidly evolving supply chain
landscape. Prior to joining Swisslog,
he served as Chief Operating Officer
at ALS Logistic Solutions, where he
played a key role in supporting the
growth of a Saudi-based 4PL start-up.
Over the past year, Swisslog has
secured projects valued at more than
US$60 million across Saudi Arabia
and the UAE. Among its most notable
achievements is the automation of
Chalhoub Group’s flagship logistics
hub in Riyadh’s SILZ Free Trade Zone,
featuring a 67,000-bin AutoStore
system powered by SynQ. The
company has also expanded its
portfolio to include autonomous
mobile robots (AMRs) and multi-
temperature AutoStore solutions, in
line with Saudi Arabia’s Vision 2030
and the UAE’s ‘We the UAE 2031’
vision. These milestones further
reinforce Swisslog’s position as a
leader in intelligent, human-centric
intralogistics.
G
AC Saudi Arabia is a
leading provider of
integrated
shipping,
logistics and marine
services, playing a central
role in supporting the Kingdom’s
trade, energy and industrial sectors.
Established in 1958, the company has
evolved from a single office in Ras
Tanura into a nationwide network,
with operations spanning all major
ports, including Dammam, Jeddah,
Jubail, Yanbu and Jizan, in addition to
the inland dry port in Riyadh.
With a presence across the Kingdom’s
key maritime gateways, GAC Saudi
Arabia manages substantial volumes
of shipping and logistics activity each
year, contributing to the efficiency
and reliability of the country’s import,
export and offshore industries. Its
marine division further underpins
offshore exploration and production
through a fleet of specialised vessels
and a comprehensive suite of support
services.
As part of the global GAC Group,
comprising more than 300 offices in
over 50 countries and a workforce
exceeding 7,500 - GAC Saudi Arabia
combines international reach with
deep local expertise. In alignment
with Saudi Arabia’s Vision 2030,
the company continues to invest in
digitalisation, data-driven logistics
and sustainable practices, enhancing
supply
chain
transparency,
operational efficiency and long-term
resilience. Through these efforts, GAC
Saudi Arabia is actively contributing
to the Kingdom’s ambition to
become a world-class logistics
hub by strengthening multimodal
capabilities and expanding its
portfolio of value-added services.
Rami Younes
Klaus Holmager
General Manager & Head of
Sales, Swisslog Middle East
Managing Director, GAC Saudi Arabia
FEATURE
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24 | LOGISTICS NEWS ME | APRIL 2026
Page 25
Rami Younes | Klaus Holmager | Ibrahim Bindajim | Osama Al Azraq
F
ounded in 1958, Naqleen
Company Limited is one
of Saudi Arabia’s long-
standing logistics and
transportation providers,
with more than six decades of
operational excellence across the
Kingdom. Built on a reputation for
reliability and professionalism,
the company delivers integrated
logistics
solutions
for
oil,
containerised cargo, and complex
project shipments, serving both
domestic and international clients.
With a workforce that includes over
800 professional drivers and a
dedicated support team, Naqleen
manages approximately 84,000
loads annually, reflecting both its
scale and operational consistency
in a highly demanding market.
The company’s capabilities extend
across local and long-distance
transportation, warehousing, and
specialised handling services,
supported by a robust fleet,
strategically located facilities, and
a nationwide network covering
key logistics hubs such as Riyadh,
Dammam, Jeddah and southern
regions.
Naqleen actively participates in
key industry platforms such as
Breakbulk Middle East, engages
with cross-border trade initiatives,
and benefits from the Kingdom’s
new multimodal corridors and
GCC integration projects. These
developments, aligned with Saudi
Vision 2030, enhance Naqleen’s
ability to support complex supply
chains and project logistics.
Today, Naqleen stands as a trusted
logistics partner in Saudi Arabia,
combining heritage, capability, and
strategic engagement in emerging
initiatives.
Ibrahim Bindajim
Osama
Al Azraq
Executive Managing
Director,Naqleen Company
Chief Commercial Officer (CCO) -
Wared Logistics, Zahid Group
W
ared Logistics is
a leading third-
party
logistics
(3PL) provider in
the Kingdom of Saudi Arabia,
delivering fully integrated
supply chain solutions across
transportation, warehousing,
and distribution. Headquartered
in Jeddah, the company is part
of the Zahid Group ecosystem
and benefits from decades of
combined industry expertise
through its founding partners.
Wa r e d
o p e r a t e s
a
comprehensive
logistics
platform encompassing full-
service transport networks,
container importation and
brokerage, and a network of
strategically located logistics
hubs across Saudi Arabia and
the wider MENA region. These
facilities include advanced
warehousing, container yards,
and fleet infrastructure, all
supported by modern supply
chain technologies and best-in-
class operational processes.
Today, Wared Logistics employs
more than 1,500 professionals,
serving over 500 customers
and delivering upwards of
17,000 projects. This scale is
underpinned by more than 40
years of cumulative industry
experience, enabling the
company to provide reliable,
efficient, and scalable logistics
solutions across a diverse range
of sectors.
With
deep
local
market
knowledge, robust infrastructure,
and an unwavering commitment
to operational excellence,
Wared Logistics continues
to strengthen its position
as a trusted partner and a
key enabler of supply chain
efficiency across Saudi Arabia
and the wider region.
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LOGISTICS NEWS ME | APRIL 2026 | 25
Page 26
T
arek Sultan Chairman of Agility is a diversified owner-
operator and long-term investor with approximately
68,000 employees across six continents, listed on the
Abu Dhabi Securities Exchange. Over the past three
decades, he has steered Agility’s global expansion, leading
more than 40 acquisitions.
He serves on a number of international, governmental, and
commercial boards, including DSV A/S, the world’s largest
logistics company, National Real Estate Company, Gulf Air, and
the Abu Dhabi Chamber of Commerce. Tarek is a member of
the World Trade Organization Business Advisory Group and
advises several World Economic Forum communities, including
the International Business Council, the Stewardship Board
for Shaping the Future of Mobility, and the Supply Chain and
Transport Governors.
Previously, he advised the Singapore Economic Development
Board and served on the International Advisory Council of
the Wharton School. For nearly three decades, he was Vice
Chairman of Makhazen (formerly Agility Public Warehousing
Company KSCP). His past board roles include Kuwait’s Silk
City and Boubyan Island Development Project, Gulf Bank, and
Burgan Bank.
Tarek holds an MBA from the Wharton School of the University
of Pennsylvania and a Bachelor of Economics from Williams
College.
Gary Blythe serves as Managing Director of Starlinks, where
he leads the company’s strategy, growth, and operational
performance across Saudi Arabia and the wider GCC. With
extensive experience in logistics and supply chain leadership,
Gary has played a pivotal role in positioning Starlinks as a
customer-centric logistics partner supporting a diverse range
of industries.
Under his leadership, Starlinks has developed an integrated
logistics model that brings together fulfilment, transportation,
and customer experience within a unified operating ecosystem.
The company adopts a vertical-led approach, delivering
specialised solutions tailored to the operational requirements
of sectors such as CPG, quick commerce, automotive, and
lifestyle retail.
Recent developments include the expansion of advanced
warehousing infrastructure, the enhancement of digital
visibility platforms, and the launch of Starlinks Solutions,
delivered through a Design-Build-Operate-Transfer (DBOT)
model. This approach enables customers to scale their logistics
capabilities rapidly while retaining operational control and
long-term flexibility.
Looking ahead, Gary remains focused on strengthening
Starlinks’ role in supporting the Kingdom’s logistics
transformation. This includes expanding regional capabilities,
advancing supply chain technologies, and delivering scalable,
future-ready solutions that enable businesses to grow with
confidence across Saudi Arabia and the broader GCC.
Tarek Sultan
Gary Blythe
Chairman of Agility
Managing Director, Starlinks
FEATURE
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26 | LOGISTICS NEWS ME | APRIL 2026
Page 27
Tarek Sultan | Gary Blythe | Orkun Saruhanoglu | Poul Hestbaek
D
HL Supply Chain, a
global leader in contract
logistics, is supporting
S a u d i
A r a b i a ’ s
transformation
into
a major logistics hub.
Combining its local knowledge and
global best practices, the company
provides end-to-end contract logistics
solutions across retail, life sciences and
healthcare, technology, automotive,
consumer, and e-commerce sectors.
A key step in this journey is DHL Supply
Chain’s investment in the Special
Integrated Logistics Zone (SILZ) in
Riyadh. The company is investing
EUR 130 million in a 78,000 square
metre site that includes a 53,000
square metre multi-user warehouse
near King Khalid International Airport
to enhance speed and regional
connectivity.
DHL Supply Chain’s joint venture
with Aramco – ASMO – supports the
demand for sustainable procurement
supply chain services in the energy,
chemical and industrial sectors.
ASMO’s partnership with Arcapita
to develop a 1.4 million square metre
logistics facility at SPARK marks
another milestone in advancing the
Kingdom’s industrial network.
These initiatives help shape a more
agile, integrated, and competitive
logistics landscape that aligns with
Saudi Arabia’s national growth
priorities and the evolving needs of
global supply chains.
P
oul is a seasoned leader in the
maritime industry, bringing decades
of international experience. He
joined Folk Maritime following
a successful tenure at Hamburg
Süd, where he most recently served as Chief
Executive Officer. In that role, he oversaw
business operations across Europe, Latin
America, and the Asia-Pacific region,
navigating complex markets and driving
strategic growth.
With a comprehensive maritime background,
Poul began his career at sea and qualified as
a Master Mariner, providing him with firsthand
operational insight into the industry. He
later enhanced his commercial and strategic
expertise by earning a Master’s Degree
in Shipping, Trade and Finance from Cass
Business School in London.
By combining deep seafaring knowledge with
executive leadership experience, Poul brings
a unique perspective that bridges operations
and business strategy. His global outlook and
proven track record position him to guide Folk
Maritime into its next phase of growth and
innovation.
Orkun Saruhanoglu
Poul Hestbaek
CEO, DHL Supply Chain MEA
CEO, Folk Maritime
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LOGISTICS NEWS ME | APRIL 2026 | 27
Page 28
S
MSA Express is a leading
Saudi logistics and courier
company, established in
1994 and headquartered
in Riyadh, providing
integrated express, freight, logistics
and e-commerce solutions across
the Kingdom and internationally.
With a network of more than 450
service centres across Saudi Arabia
and connectivity to over
230 countries worldwide,
S M S A
e n a b l e s
seamless cross-border
logistics and efficient
last-mile
delivery.
Its
comprehensive
portfolio spans express
de live ry,
frei g h t
forwarding, warehousing
and
distribution,
e-commerce logistics,
cold chain services and
specialised handling,
supporting a diverse
range
of
sectors
including healthcare,
retail, energy, aviation
and financial services.
The launch of SMSA’s
pioneering
micro-
fulfilment
network
transformed
more
than 150 locations into
decentralised fulfilment
hubs. This forward-looking
model allows businesses
to
position
inventory
closer to end customers,
enabling same-day and
even within-hours delivery,
while significantly enhancing
operational
efficiency
and the overall customer
experience within Saudi
Arabia’s
fast-growing
e-commerce sector.
T h ro u g h
c o n ti n u e d
investment in digitalisation,
i n f ra s t r u c t u r e
a n d
customer-centric solutions,
SMSA Express remains at
the forefront of logistics
innovation, consistently
e n h a n c i n g
s p e e d ,
performance and reliability
across the region.
Yasser
Zahreddine
Managing Director,
Eastern Gulf, SMSA Express
N
aqel Express is a leading Saudi
logistics and supply‑chain
solutions provider, widely
recognised for operating one of
the Kingdom’s most extensive
and integrated delivery networks.
Established in 1993 as Hala Express,
the company rebranded following
a joint venture with Saudi Post in
2005 and became fully owned by
Saudi Post (SPL) in 2022, aligning its
growth with Saudi Vision 2030 and
the National Industry Development
and Logistics Program.
Headquartered in Riyadh, Naqel
Express operates an expansive
network spanning 16 countries,
serving markets across the Middle
East, Europe, the United States and
China. The company employs over
5,000 logistics professionals
and
manages
a
fleet
exceeding 4,000 vehicles,
handling more than 20 million
shipments annually.
I t s
c o m p r e h e n s i ve
omnichannel capabilities and
extensive domestic coverage,
including remote towns and
villages, have established
Naqel Express as a pivotal
enabler of modern, efficient
supply chains throughout
Saudi Arabia.
For the fourth consecutive
year, Naqel Express managed
the transportation of 82 elite
international race horses
participating in the Saudi Cup
2026 from 11 countries with charter flights and
bespoke logistics handling.
Aligned with national priorities, the company
continues to expand its capabilities, strengthen
its global network, and invest in innovative
solutions.
Sohail Choudhry
Chief Executive, Naqel Express and Group
Commercial Adviser at Saudi Post Logistics (SPL)
FEATURE
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28 | LOGISTICS NEWS ME | APRIL 2026
Page 29
A
l Majdouie Logistics is one
of Saudi Arabia’s leading
integrated supply‑chain
and logistics providers,
with over 55 years of
experience across the Middle East.
As a core business of the Almajdouie
Group, the company began in 1965 as
a land transport operator and has since
grown into a comprehensive logistics
powerhouse.
Headquartered in Dammam, Al
Majdouie Logistics operates an
extensive infrastructure, including
1.2 million sqm of terminals and
warehousing facilities, supported by
a large and modern fleet of vehicles
and trailers. Its workforce of around
4,000 professionals delivers reliable,
high‑quality services throughout the
Kingdom and the wider MENA region,
underpinned by a strong commitment
to safety, operational excellence and
customer satisfaction.
In line with Saudi Vision 2030, Al
Majdouie Logistics continues to
invest in digital transformation and
sustainable practices, implementing
measures to reduce carbon emissions
and improve operational efficiency.
From deploying fuel‑efficient transport
solutions to engaging in key logistics
industry forums, the company remains
dedicated to providing resilient, future-
ready supply‑chain solutions that
support the Kingdom’s ambitions to
become a global logistics hub.
Yasser Zahreddine | Sohail Choudhry | Mohammed Ali Almajdouie
Mohammed Ali Almajdouie
CEO, Al Majdouie Logistics
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LOGISTICS NEWS ME | APRIL 2026 | 29
Page 30
F
edEx is a globally recognised
leader in express transportation
and logistics, with a long-
standing track record of connecting
businesses and communities
across more than 220 countries and
territories. Within this global network,
FedEx has significantly expanded
its operations in the Kingdom of
Saudi Arabia, enhancing the nation’s
connectivity with key international
S
ultan
Logistics
also known as also
Sultan
Transport
Company is a leading
Saudi Arabian company
specializing in customs
clearance, transportation,
storage, de-stuffing and
safe handling of break bulk,
containers, tanks and LCL
shipments. Since 1973, the
skilled and experienced
staff
have
delivered
these shipments safely to
valued customers’ sites
and warehouses across
Saudi Arabia via Dammam,
Riyadh, Jeddah, Rabigh, and
Neom Port. Sultan Logistics
differentiates itself with its
own fleet of 1,000 vehicles,
including 50 extendable
24-meter trailers, to meet
customer demand. The
company also owns cranes
capable of loading up to
50 tons each, forklifts with
capacities ranging from 3 to
50 tons and over 700,000
square meters of asphalted
open storage area ready for
use in Dammam, Riyadh,
Jeddah and Rabigh.
markets and supporting the objectives of
Saudi Vision 2030.
In 2025, FedEx completed a major
transition to a direct‑serve model in
Saudi Arabia, enabling the company
to oversee end-to-end operations
including pickup, delivery and customs
clearance through its own infrastructure
comprising four gateways and four
stations.
In addition to air connectivity, FedEx has
introduced FedEx Logistics services in
the Kingdom, offering comprehensive
freight-forwarding solutions across
air, ocean and road, as well as customs
brokerage and transit cargo support.
Aligned with its long-term sustainability
ambitions, FedEx is advancing
environmental stewardship through
the Priority Earth initiative, which aims
for carbon-neutral operations by 2040
while reducing emissions and waste
across its worldwide network.
Through these strategic investments and
expanded capabilities, FedEx continues
to drive economic diversification and
facilitate trade growth in the Kingdom.
Abdulrahman Al-Mubarak
Saeed Sultan
Al Qahtani
Managing Director - FedEx Middle East & Indian
Subcontinent & Africa
Chief Executive Officer (CEO),
Sultan Logistics
FEATURE
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30 | LOGISTICS NEWS ME | APRIL 2026
Page 31
Abdulrahman Al-Mubarak | Saeed Sultan Al Qahtani | Omar Talal Hariri
S
AL Saudi Logistics Services stands as a
leading integrated logistics and supply
chain solutions provider in the Kingdom
of Saudi Arabia, strategically positioned
to advance the nation’s ambition to
become a leading global logistics hub.
With a heritage spanning more than 70 years, tracing
its origins to Saudia Cargo, SAL has evolved into the
Kingdom’s national logistics champion, delivering
world-class services across air, land, and sea.
Operating across key airports, seaports, and logistics
nodes throughout the Kingdom, SAL offers a
comprehensive portfolio of services, including cargo
handling, customs clearance, multimodal transport,
warehouse management, fulfilment, and end-to-end
door-to-door solutions. Its integrated model ensures
the seamless flow of goods from origin to destination,
enhanced by cutting-edge digital systems such as
its Warehouse Management System (WMS), which
provides real-time tracking and operational visibility
for clients and partners alike.
SAL’s commitment to excellence extends to safety and
quality, underpinned by globally recognised standards
and certifications. These include the IATA ISAGO
accreditation, alongside adherence to rigorous EU and
industry benchmarks for cargo security, handling, and
workforce training.
In recent years, SAL has significantly expanded
its operational footprint and strategic alliances,
aligning with Saudi Vision 2030 to bolster logistics
capacity and efficiency. Key initiatives include
partnerships with regional authorities to develop air
cargo infrastructure at Riyadh and Medina airports,
collaborations to enhance connectivity in the Hail
region, and technology-driven projects aimed at
digital transformation and elevating customer
experience.
In 2025, the company further reinforced its market
leadership through a strategic collaboration with the
Special Integrated Logistics Zone Company (SILZ),
enabling tenants within the Riyadh Integrated Zone
to access SAL’s comprehensive logistics solutions and
advanced operational capabilities, cementing its role
as a cornerstone of the Kingdom’s logistics ecosystem.
Today, SAL continues to drive growth and connectivity
across the Kingdom’s logistics network.
Omar Talal Hariri
Chief Executive Officer, SAL Saudi
Logistics Services
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LOGISTICS NEWS ME | APRIL 2026 | 31
Page 32
RECHARTING
TRADE
TURBULENT
WATERS
IN
As the Strait of Hormuz lies in partial
paralysis, the waters off Jeddah tell
a different story: one of movement,
reinvention and the enduring
importance of strategic geography in
the age of supply‑chain upheaval
COVER STORY
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Page 33
I
n the early months of 2026, the global shipping
world witnessed something few analysts had
expected so soon. The Strait of Hormuz, long the
pivotal gateway through which roughly one‑fifth
of the world’s oil and energy shipments passed,
has become largely inaccessible to commercial
traffic due to rising geopolitical tensions and
the withdrawal of war‑risk insurance for vessels.
The result has been a dramatic reconfiguration of
maritime trade routes, forcing a rethink of how goods
move between East and West, North and South.
The effect on shipping economics has been palpable.
Ocean freight spot rates linked to Middle East trade
lanes have risen sharply since late February, with
some routes seeing cost increases of 30 per cent or
more. Global freight markets, deeply interconnected
though far from the conflict zone, have felt the impact
as carriers adjust schedules, replan capacity, and
factor in longer transit distances.
Out of this rupture in long‑established corridors has
emerged an alternative: Jeddah Islamic Port, Saudi
Arabia’s largest seaport and a cornerstone of Vision
2030’s economic diversification strategy. The port
has been steadily gliding into this role for years. Its
position on the Red Sea places it at the crossroads
of east‑west trade. Through the Suez Canal, goods
from Asia reach European markets; southwards,
connections extend into Africa and the Indian Ocean.
Investments in infrastructure, deep‑water berths,
modern cargo handling systems, and digital customs
processing have steadily increased capacity and
efficiency. Its rise is not sudden, but it has accelerated,
fuelled by necessity.
Recent port statistics tell a story of rapid change. Within
weeks of transport insurers withdrawing cover for Gulf
transits, shipping lines began directing container
volumes, bulk cargoes, and general freight through
Jeddah. The port has handled significant volumes
of cargo rerouted from the Gulf, including around
100,000 trucks and more than 90,000 containers in
a matter of weeks, as vessels and freight seek safe
and efficient alternatives. Meanwhile, companies such
as Folk Maritime are deliberately redirecting services
towards the Red Sea, signalling how industry actors
are adapting their logistics footprints in real time.
Trade routes are being permanently reconfigured,
with upwards of 34,000 maritime diversions recorded
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LOGISTICS NEWS ME | APRIL 2026 | 33
Page 34
globally as container lines, tankers, and
bulk carriers seek viable alternatives across
the Indian Ocean and Red Sea corridors.
The port’s deep‑water berths and improved
cargo handling facilities have allowed it
to absorb much of this influx without the
bottlenecks that typically plague ports
under sudden strain.
A quieter revolution - digital transformation
has played an enabling role. Ports
that invested early in electronic data
interchange (EDI), scanning and automation
have been far better equipped
to handle rapid surges in
volumes while maintaining
security
and
regulatory
compliance. UNCTAD’s Review
of Maritime Transport finds
that digitally enabled ports saw
turnaround times fall by up to
30% in high‑stress conditions,
compared
with
manual
systems.
Now, the disruption of the Gulf
corridor has turned strategic
potential into immediate
relevance. With traditional
maritime routes closed, Jeddah
has become a critical lifeline
for trade, not only for Saudi
Arabia, which imports most
of its food and consumer
goods by sea, but also for
neighbouring economies
seeking secure alternatives.
This shift carries wide‑ranging
implications. For Saudi Arabia,
the port’s burgeoning role
reinforces broader ambitions
to become a linchpin of global
trade, not merely a supplier
of energy. The Kingdom’s
concerted investments in
state‑of‑the‑art logistics
infrastructure, digital customs
processes, and expanded
hinterland connectivity mean
Jeddah is better suited than
many regional competitors
to handle high volumes
of international cargo with speed and
reliability.
From an industry perspective, the
rerouting of supply chains is reshaping the
economics of shipping. Routes that once
hugged the Gulf are now diverting through
the Red Sea corridor, with consequences for
freight rates, transit times, and operational
planning. While alternatives such as
the Cape of Good Hope still add days to
global voyages, Jeddah stands out for its
geographical efficiency and the growing
COVER STORY
34 | LOGISTICS NEWS ME | APRIL 2026
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Page 35
number of direct services connecting it to major ports
in Asia and Europe.
Beyond conventional shipping, another layer
of transformation has emerged: supply‑chain
diversification. Global firms with highly integrated
logistics networks, from consumer goods to electronics
are now assessing the risks of heavy dependence on
single chokepoints, spurring investments in multiple
regional hubs. A 2025 McKinsey study on supply‑chain
resilience emphasised that diversification across
transport corridors and geographic nodes is now
a priority for multinationals, especially in volatile
regions.
Environmental and sustainability considerations add
yet another dimension. Rerouted traffic that avoids
longer detours around Africa can help reduce fuel
consumption and carbon emissions, an increasingly
important factor for carriers under pressure to meet
International Maritime Organization decarbonisation
targets.
The implications extend to energy logistics, too. With
traditional oil exports from the Gulf constrained, Saudi
Arabia and others are prioritising export infrastructure
on the Red Sea, such as bypass pipelines carrying crude
to western terminals, enhancing export throughput
outside Hormuz.
The port’s increasing prominence is also reflected
in broader commercial behaviour. Carriers such as
Maersk and MSC have expanded calls to Jeddah,
repositioning the port in global schedules that once
prioritised the Gulf. Meanwhile, Saudi authorities
are incentivising logistics and distribution firms
to establish regional hubs in and around Jeddah,
strengthening an ecosystem that extends far beyond
simple cargo handling.
Yet challenges persist. Traffic through the
Red Sea remains exposed to the security
risks of the Bab al‑Mandab Strait, and some
carriers still hesitate to commit to long‑term
reroutes until geopolitical stability returns.
But where obstacles exist, opportunities
follow. Ports that can offer reliability,
capacity, and connectivity become not
just alternatives, but essential nodes in a
redefined global network.
In the shifting tides of 2026, Jeddah Islamic
Port is emerging from the shadow of a
disrupted chokepoint to take its place on
the world stage. Its evolution reflects not
merely a tactical response to crisis, but a
deeper transformation in how global trade
is organised - one driven by resilience,
foresight, and strategic investment.
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OP-ED
Gowthami Kodanda Naidu, Head of Logistics at Alpha
Nero highlights that in today’s volatile landscape,
proactive and integrated logistics strategies are no
longer optional
Redefining
Resilience
Gowthami Kodanda
Naidu, Head of Logistics
at Alpha Nero
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Redefining Resilience
T
he
Middle
East
has stood at the
crossroads of global
trade for centuries.
It has been a vital
bridge between East
and West, where
some of the world’s
most significant shipping routes
converge. Today, that position remains
as critical as ever, but it is increasingly
shaped by a new and more complex
reality. Geopolitical tensions, shifting
alliances, and evolving trade patterns
are redefining how logistics is planned,
executed, and sustained across the
region.
What was once a relatively predictable
system is now marked by disruption.
Extended transit times, rising costs,
and heightened operational risks are
no longer exceptions but part of the
everyday landscape.
Capacity constraints and congestion
along alternative routes are further
compounding the issue, creating a more
complex and less predictable operating
environment. In my view, this moment
represents an important inflection point
for the logistics sector.
In sectors such as luxury retail fit-out,
where Alpha Nero is a market leader,
these considerations are particularly
critical. Projects in this sector often
involve bespoke, high-value elements,
from finely crafted joinery to custom-
built fixtures, each requiring meticulous
handling, controlled transportation, and
flawless coordination. Even the slightest
disruption can trigger a ripple effect,
delaying store openings and ultimately
impacting brand performance.
At Alpha Nero, logistics is fully
integrated into our end-to-end
operational model. Where some
companies outsource their logistics
operations, our dedicated team
manages inbound material sourcing,
global outbound transport, and
installation coordination, ensuring
consistency, control, and reliability
at every stage. By maintaining
direct control across the supply
chain, particularly in today’s volatile
environment, we can respond more
quickly, enabling consistent handling
standards and maintaining full
visibility from origin to installation. This
approach has allowed us to successfully
deliver complex luxury projects across
more than 45 countries, without
compromising on quality or execution.
A key pillar supporting this model is
its 120,000 square foot manufacturing
facility in Dubai. By localising
production, the company has reduced
its reliance on international supply
chains, an especially critical advantage
for projects across the GCC and wider
MENA region. Bringing the process
in-house allows for tighter control over
timelines, quality, and risk, while also
enhancing overall responsiveness.
Yet integration alone is not enough. The
modern logistics landscape demands a
seamless alignment between planning,
visibility, and execution. This is reflected
in the careful coordination between
specialised packaging solutions and
on-site installation teams, ensuring
that fragile, high-value components
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arrive safely and precisely when
needed.
Procurement,
manufacturing,
and delivery are synchronised to
operate as a single, cohesive system,
capable of executing even the most
complex, multi-market projects with
consistency.
We are also placing greater
emphasis on route flexibility, using
a combination of sea, air and land
transport solutions to adapt to
changing conditions. While such
adaptability requires rigorous
planning and cost management, it
provides a critical safeguard against
disruption, protecting both timelines
and service standards.
The recently announced UAE–
Oman Green Corridor, for instance,
represents a significant step towards
streamlining trade flows and
enhancing connectivity. By enabling
more efficient movement between
Omani ports and Dubai, it offers
logistics providers an opportunity
to improve reliability while reducing
bottlenecks.
Alongside
these
operational
considerations, sustainability is
increasingly shaping decision-
making across the supply chain. As
networks grow more complex, so
does the challenge of maintaining
environmental
performance.
Greater visibility is essential, not
only to measure impact, but to
make informed, smarter, and more
responsible choices.
Through our proprietary Leaf platform, we
can do what none of our competitors can:
real-time carbon tracking across logistics.
Our software analyses all variables before
the project begins. This analysis is then
used to determine the optimum route a
shipment will take, whether by air, land, or
sea; it can even provide recommendations
for packing materials. After the project
concludes, we can provide clients, brands,
and stakeholders with a GHG-compliant
report detailing carbon emissions and
potential offsets across scopes 1, 2 & 3,
allowing them to make decisions based on
their sustainability objectives.
These measures, backed by a 37% increase
in contracts and expanded operational
capacity, are enabling us to maintain
reliable, damage-free delivery across
luxury projects in more than 45 countries,
OP-ED
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even amid ongoing volatility, reflecting the strength
of our logistics model and the importance of building
systems designed to withstand disruption.
Ultimately, the logistics sector is entering a new era,
one defined by proactive design. Visibility, control,
and adaptability are no longer differentiators; they
are essentials. Integrated logistics models built to
anticipate disruption rather than merely respond to
it, are setting a new benchmark for resilience.
As the Middle East continues to play a central role
in global trade, the challenge and opportunity lies
in ensuring that the supply chains supporting it are
equally dynamic, responsive, and future-ready.
Redefining Resilience
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TRADE
James Elliot-Square,
Commercial Director – Middle East at
Sovereign PPG
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The Gulf is not just Coping, it’s Leading Global Trade Resilience
James Elliot-Square, Commercial Director – Middle East at Sovereign PPG,
highlights how the GCC is quietly setting a new benchmark for resilience—
keeping goods moving, markets stable, and confidence intact
The Gulf is not just Coping,
it’s Leading Global Trade
Resilience
O
ver
the
past few
weeks, the
Gulf
has
not merely
absorbed
disruption
– it has
demonstrated that trade
resilience has become a core
competitive strength. Amid
heightened
geopolitical
uncertainty and ongoing
disruption across global supply
chains, governments and
businesses across the GCC have
focused less on rhetoric and
more on continuity. The priority
has been clear: to keep goods
moving, maintain confidence,
and ensure that essential
supply lines remain intact.
A
steady
stream
of
announcements across the
region has reinforced this
approach.
Retailers
and
supermarkets have moved
swiftly to reassure residents
that shelves remain stocked
and supply chains secure. In
conversations with colleagues
in Europe and the UK, a
contrast has become evident.
In some markets, stock levels
and delivery timelines are
under greater strain than those
currently experienced on the
ground in the Gulf. This disparity
is not a matter of chance, but of
preparation.
The GCC has long operated
in an environment where
geopolitical risk is a constant
rather than an exception. As a
result, contingency planning,
diversification of trade routes,
and sustained infrastructure
investment
have
been
embedded within regional
strategy for years. Recent
developments underscore this
reality. New and enhanced trade
corridors between the UAE
and Saudi Arabia, alongside
initiatives such as the Dubai–
Oman green corridor, signal a
deliberate effort to strengthen
cross-border connectivity.
Cargo is being redirected,
ports
rebalanced,
and
alternative routes activated to
ensure continuity rather than
disruption.
This adaptability has been
underpinned
by
strong
coordination between the
public and private sectors.
Governments have acted
decisively, while logistics
providers have responded with
operational flexibility. Where
international operators face
capacity constraints or service
interruptions, regional logistics
businesses have stepped
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in, leveraging local expertise and
established networks to bridge the gaps.
For many, this period has accelerated a
shift that was already underway: moving
from standardised routes to dynamic,
multi-jurisdictional solutions that
prioritise resilience over efficiency alone.
From a commercial perspective, this
shift is evident in the types of enquiries
and engagements observed over the
past two months. These include aviation
fuel and logistics operators establishing
parallel operations in the UAE and
Oman; senior executives within freight
forwarding groups seeking long-term
residency solutions in Saudi Arabia;
and international logistics providers
setting up holding structures in Dubai
to manage regional expansion. There
has also been notable interest from
India and Singapore-headquartered
logistics firms exploring restructuring,
consolidation, and technology-led
growth models anchored in the GCC.
Alongside these core logistics activities,
adjacent sectors are also gaining
momentum. Maintenance, Repair and
Overhaul (MRO) businesses within
aviation, offshore special purpose
vehicles, and mainland operating
companies are all appearing consistently
across the UAE, Saudi Arabia, and
Oman. While it would be inaccurate to
suggest that these decisions are being
directly attributed to specific trade
corridor announcements, the pattern is
telling. Logistics-related enquiries have
remained steady throughout the first
quarter and align closely with the same
cross-border routes and jurisdictions
central to current resilience initiatives.
What this indicates is not a reactive
surge, but the continuation of a longer-
term trend. Businesses operating in and
through the Gulf are building structures
that assume disruption will occur and
are designed accordingly. Cross-border
licensing, regional holding companies,
diversified ports of entry, and flexible
residency and staffing strategies are
becoming standard practice.
The lesson from the past few weeks is
clear: trade resilience is not created in
moments of crisis; rather, those moments
reveal it. The GCC’s ability to sustain
trade flows reflects years of deliberate
investment and coordination across
borders. More importantly, however, is
what comes next. As supply chains are
reshaped by uncertainty, the focus will
shift from efficiency to adaptability, and
from fixed routes to flexible networks. In
that environment, the GCC is not simply
responding to disruption – it is helping
to define the model that others will
follow.
TRADE
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MARKET
Florin Vasvari, London Business School
Professor of Accounting and Executive
Dean of Executive Education (Middle
East), highlights how liquidity is no
longer just a safety net.
LEVERAGING
LIQUIDITY IN
THE GULF
P
eriods
of
uncertainty
such as the
COVID-19
crisis or the
ongoing
conflict in the Middle
East tend to amplify
market volatility, disrupt
trade flows, and slow
decision-making across
industries worldwide.
For businesses operating
in, or connected to, the
Gulf, such dynamics
create immediate and
tangible pressures that
put financial resilience to
the test. Much like during
the pandemic, liquidity
management has shifted
from the periphery of
financial planning to its
very core.
Liquidity is often seen as
a defensive safeguard,
a cushion to weather
short-term shocks. While
this is not incorrect, it
is incomplete. In reality,
liquidity should be
treated as a strategic
asset. Firms with strong
cash reserves and reliable
access to committed
lines of credit are not
merely
protecting
themselves; they are
preserving optionality.
When competitors are
forced into retrenchment,
delaying investments,
scaling back operations,
or struggling to meet
obligations, liquid firms
can act decisively. They
can stabilise operations
quickly,
retain
key
talent, negotiate from
a position of strength
with suppliers, and even
pursue opportunistic
i nve st me n t s
t ha t
typically emerge in a
dislocated market.
The airline industry
during COVID-19 provides
a clear example. Airlines
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Leveraging Liquidity in the Gulf
with robust liquidity buffers were
better able to continue operating
amid an unprecedented collapse
in passenger demand, process
customer refunds, and manage
the crisis from a position of
relative strength rather than
distress. Today, that same
financial flexibility helps airlines
navigate the sharp rise in jet fuel
costs triggered by the ongoing
conflict.
The distinction between reactive
and proactive financial behaviour
becomes even more critical when
higher energy prices and supply
chain disruption are triggered
by events such as a blockage
in the Strait of Hormuz. In such
conditions, input costs can rise
sharply, delivery schedules may
become unreliable, and working
capital pressures can intensify
rapidly. Businesses with weak
liquidity may be forced into short-
term decisions, cutting essential
investment, delaying payments,
or accepting unfavourable
commercial terms that preserve
cash today but erode long-
term value. By contrast, firms
with strong liquidity buffers
are better positioned to absorb
higher costs, manage operational
disruption, and protect strategic
priorities even as geopolitical
shocks ripple through energy and
trade markets.
Capital allocation becomes
particularly crucial in these
circumstances. Periods of
uncertainty compel leaders
to reconsider where and how
capital should be deployed. The
instinctive response is often
to preserve cash by cutting
or
postponing
important
investments. While such caution
may be understandable, an
overly defensive approach can
prove counterproductive. The
challenge is to strike the right
balance between maintaining
liquidity and continuing to invest
in areas that sustain long-term
competitiveness, such as digital
transformation, operational
efficiency, and human capital.
Firms that achieve this balance
are more likely to emerge stronger
once conditions stabilise.
Middle Eastern businesses have
several options to strengthen
Florin Vasvari,
London Business School Professor of Accounting and Executive Dean of
Executive Education (Middle East)
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their position in the current environment, provided
they act early and decisively. Refinancing existing
debt on more favourable terms, extending maturities
to reduce near-term repayment pressure, and
optimising capital structures to lower leverage are
all practical and effective steps. Companies can also
create valuable breathing space by renegotiating
terms with suppliers and lenders, particularly at a time
when many stakeholders recognise that the pressures
created by geopolitical shocks are systemic rather
than company-specific. This is especially important in
sectors such as aviation, logistics, and manufacturing,
where higher fuel costs, shipping disruption, and
working capital strain can rapidly squeeze cash flow.
Such measures should be undertaken before liquidity
pressures become acute. Waiting until constraints are
binding significantly reduces the range of available
options and weakens negotiating positions. Proactive
financial management, by contrast, preserves both
flexibility and credibility.
Underpinning these efforts is the need for rigorous
scenario planning. In uncertain environments, linear
forecasts are no longer sufficient. Businesses need to
stress-test their financial positions regularly against
a range of scenarios, from short-term disruption
to prolonged instability. This includes assessing
implications for cash flow, working capital needs, and
covenant compliance under different assumptions.
Scenario planning is not about predicting the future
with precision; it is about preparing for a spectrum of
possible outcomes. Done well, it allows management
teams to identify vulnerabilities, design response
strategies in advance, and establish clear triggers for
action.
Ultimately, the lesson is clear: in periods of instability,
liquidity should not be viewed merely as a survival
tool, but as a source of strategic clarity and control.
Firms that treat liquidity as a dynamic, strategic
resource rather than a passive balance sheet cushion
are far better placed to withstand volatility and act
decisively as new risks and opportunities emerge. In
the face of the Gulf’s current challenges, this mindset
is not merely desirable; it is a hallmark of resilient,
forward-looking organisations. Liquidity is “essential
to buy time,” and in times of uncertainty, time is often
the asset that matters most.
MARKET
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I
n conjunction with International Women’s Day, Keolis
MHI has reaffirmed the growing presence of female talent
across various disciplines within the company. Women
now represent approximately 28% of the total workforce,
holding 22% of senior leadership positions and 6% of
technical and engineering roles-a clear indicator of
expanding female participation in the vital transport sector.
This progress highlights the company’s ongoing efforts
to enhance diversity and equal opportunity. These efforts
were notably recognized by Keolis MHI’s achievement of the
Gender Equality European & International Standard (GEEIS)
certification, reflecting its commitment to global best practices
in professional equality.
This strategic direction also aligns with the UAE’s declaration
of 2026 as the “Year of the Family.” Keolis MHI emphasizes
that empowering women is a fundamental pillar for promoting
community stability and supporting sustainable economic
growth.
Vikas Sardana, Acting Managing Director of Keolis MHI,
stated: “International Women’s Day is an opportunity for
us to reaffirm our dedication to empowering female talent
and expanding their representation across all sectors of the
transportation industry. We are committed to fostering an
inspiring workplace that nurtures innovation and supports
women in both leadership positions and specialized technical
roles. This commitment aligns closely with the UAE’s vision to
elevate the role of women in key sectors and strengthen the
nation’s progress toward sustainable development
He further noted that investing in the professional development
of female employees is a core axis of the company’s strategy,
delivered through specialized training programs designed to
hone leadership and technical capabilities.
Female Presence in Operations and Advanced Technology
At Keolis MHI, women play diverse and critical roles in
operational management, monitoring schedules within control
centers, and coordinating field operations teams to ensure the
efficiency of the transport system.
Female engineers and specialists are instrumental in
implementing the highest standards of safety, quality, and
operational risk management, ensuring service reliability for all
passengers. Furthermore, in the fields of digital transformation
and smart maintenance, female professionals contribute
significantly to data analysis and the development of technical
solutions that optimize operational performance.
A Workplace Built on Diversity and Equal Opportunity
Shalini Taneja, Deputy Director – Human Resources
Department at Keolis MHI, commented: “Diversity and
inclusion are fundamental pillars of our strategy at Keolis MHI.
We are dedicated to providing a supportive work environment
that offers equal professional growth opportunities for
all employees. By continuing to invest in training and
development programs that enhance the skills of our female
talent, we strengthen our institutional performance and
solidify a culture of innovation.”
She added that maintaining the GEEIS certification since
2022 reflects the company’s sustained dedication to
international equality standards. Furthermore, she highlighted
that supporting women’s participation in the labor market
contributes to a more sustainable economy and a more
cohesive society, mirroring the UAE’s vision for empowerment
across all sectors.
Women now represent approximately 28%
of employees at Keolis MHI
Keolis MHI
Highlights Growing
Female Workforce
on International
Women’s Day
Shalini Taneja,
Deputy Director – Human Resources Department
at Keolis MHI
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DELIVERY
Careem’s mission has always been to improve and simplify the lives of
those in the region
CAREEM HIGHLIGHTS
CUSTOMER BEHAVIOUR SHIFTS
DURING RAMADAN 2026
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Careem Highlights Customer Behaviour Shifts During Ramadan 2026
C
areem has reported key
customer trends across its
Everything App during the
Holy Month of Ramadan
2026, a period that coincided
with heightened regional
uncertainty felt across
communities throughout the UAE. During
this time, Careem worked closely with local
authorities to prioritise Captain safety above
all else, while ensuring customers continued
to access essential everyday services. The
UAE’s resilient infrastructure enabled the
company to maintain business continuity
and support its Captains, partners, customers
and colleagues.
Seeds for Gaza
This Ramadan, Careem transformed the Arabic dot in its logo
into watermelon seeds as part of Seeds for Gaza, a humanitarian
initiative directing customers to support relief efforts.The
campaign brought together 4,840 customers, alongside
numerous partners and Careem colleagues, raising over AED 2.1
million in donations.
Across the Food vertical alone, 47,500 orders from 429 merchants
and 110 brands were linked to the campaign, highlighting strong
customer engagement through everyday app usage.
Careem Food
Careem Food saw robust demand throughout the month,
particularly during Suhoor hours. Fast food dominated ordering
trends, while popular Iftar items included lentil soup, burgers
and hummus.Zaatar w Zeit emerged as a popular choice among
those breaking their fast. The largest single order in Dubai was
placed with Sushi Buzz, while Abu Dhabi’s biggest order came
from Pizza Di Rocco, both during Iftar.
Careem Quik
Careem Quik recorded a notable shift in shopping behaviour.
Orders around Iftar (5–6pm) increased by more than 33%, while
Suhoor orders at 4am surged by 81% compared to the week prior
to Ramadan. Bananas, bottled water and cucumbers were the
most frequently ordered grocery items.
The largest grocery order in Dubai included 82 unique items,
while Abu Dhabi’s largest reached 30 items. The fastest delivery
of the month, a single packet of Doritos, was completed in under
two minutes.
Like many businesses operating across the region this Ramadan,
Careem Quik felt the impact of the broader regional environment
during March. Order volumes reflected the uncertainty that
affected communities and commerce alike, underscoring the
essential role Careem’s Captains and supply chain play in
keeping people connected to the things they need.
Careem Pay
Careem Pay recorded strong growth in international transfers
during Ramadan. India remained the top corridor by volume,
while Bangladesh emerged as the fastest-growing corridor.
As uncertainty increased during March, remittance activity
continued to rise, underlining the importance of cross-border
transfers for families in the region. One customer completed 70
transfers to the Philippines over 21 days, while the fastest transfer
to India was completed in just 12 seconds on 28 February.
Careem Plus
Careem Plus continued to deliver strong value, with members in
the UAE saving over AED 300 million. The most active subscriber
saved AED 17,847, with Food, Hala and Quik ranking as the most
frequently used services.
Careem Bike
Careem Bike saw strong engagement throughout Ramadan. The
earliest rides began at 5am, while three cyclists completed a ride
every day of the month, primarily in JLT. The longest journey
recorded was 39.66km, from Kite Beach to Ras Al Khor Wildlife
Sanctuary.
Captains and Customer Generosity
The spirit of giving extended beyond donations, supported by
Careem’s tip-matching campaign.
The most generous customer in Dubai tipped AED 950 across
nine journeys, averaging nearly AED 107 per trip. Two other
customers, tipping across ten and seven rides respectively,
contributed a further AED 885 in total.
Careem’s mission has always been to improve and simplify the
lives of those in our region. In times of uncertainty, that mission
carries even greater weight.
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AI
Y
ango Tech, a B2B technology firm under Yango
Group, has launched a new business unit focused on
developing and deploying autonomous industrial
AI agents. Designed to perform real operational
tasks across customer service, analytics, compliance and
decision-making, these agents serve sectors including fintech,
medtech, e-commerce, logistics, smart cities and the public
sector. The company offers both ready-to-deploy solutions
and a customisable platform, enabling organisations to build
tailored AI systems. This move responds to growing demand in
the Middle East for scalable AI solutions, as the region moves
towards a projected $320 billion AI economy by 2030.
AI Agents as Digital Employees
Yango Tech’s AI agents integrate directly with enterprise
applications and data sources, including CRM, HR, and
finance systems. Functioning as digital employees, they
combine memory, execution capabilities and built-in security.
Deployed across functions including customer support, sales,
recruitment and debt recovery, they deliver up to 95% first-
contact resolution, faster hiring processes and operational
savings of up to $100,000 per month.
Powering Smarter Cities and Urban Intelligence
The company’s smart city solutions enable digital twins,
emergency navigation, mobility optimisation and real-time
urban analytics, supporting faster decision-making while
improving traffic flow and reducing energy use and costs.
In healthcare, Yango Tech’s solutions help reduce administrative
workloads for physicians through appointment transcription,
intelligent search across electronic medical records, imaging
analysis, and integrated AI and BI command centres. By
automating documentation and surfacing unified patient data
within seconds, these tools enhance diagnostic accuracy and
enable clinicians to treat a greater number of patients more
effectively. In financial services, Yango Tech supports front-,
middle- and back-office transformation through chatbots,
intelligent search, credit scoring, anti-fraud analytics and
workflow automation, helping institutions improve efficiency,
accuracy and compliance.
Vladimir Razuvaev, Chief Executive at Yango Tech, said:
“Enterprises today are under pressure to turn AI into practical
outcomes. Our AI Agents were built to help organizations
deploy autonomous digital employees that integrate securely
into existing systems and deliver measurable productivity
gains. With around 84% of GCC organisations adopting AI,
the opportunity now lies in execution. Our vision is to help
healthcare providers, banks, private firms and cities scale AI
responsibly while strengthening performance, transparency
and service quality.”
This launch reinforces Yango Tech’s alignment with the UAE’s
national innovation agenda and wider regional ambitions
for AI-led economic growth, smart infrastructure and digital
governance. By enabling sovereign deployments, local data
control and enterprise-grade security, the platform supports
the country’s vision for future-ready public services and a
knowledge-based economy, while helping organisations move
more efficiently from strategy to execution.
Yango Tech is positioning itself at the forefront of the region’s AI growth with a
new autonomous agent offering
YANGO TECH INTRODUCES AI AGENTS
TO POWER THE NEXT WAVE OF DIGITAL
TRANSFORMATION
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DRONE
Autonomous drones
are hovering between
warehouses and homes,
signalling a new era for
Middle Eastern logistics
Written by Reeba Asghar
SKYBOUND
SUPPLY
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Skybound Supply
I
n the heart of the Gulf, where blistering sun and
steel‑and‑glass skylines meet, a new choreography
is unfolding in the skies above the region’s cities.
For decades, the logistics industry in the Middle
East was defined by deep‑water ports, sprawling
container yards and long‑hauls over desert highways.
But in 2026, a different kind of motion is taking centre
stage: the whirr of drone rotors breaking through the
heat‑shimmered air, carrying parcels, medicines and
essentials with a precision that would have seemed like
science fiction only a few years ago.
This aerial evolution isn’t happening in isolation.
Governments, startups and global logistics giants alike
are converging on a simple yet profound idea, that the
future of “last‑mile delivery” lies not on congested roads,
but in the open vertical dimension above them.
Skybound Logistics Takes Flight
In the UAE, this vision has moved rapidly from pilot to
practical. In recent months, noon.com and its partners
have begun shifting autonomous drone delivery from
experimental demonstrations to day‑to‑day operations,
edging closer to 15‑minute drop‑off windows in select
urban zones. This isn’t the distant promise of tomorrow,
it’s happening now in cities where consumers expect
speed, convenience and reliability.
Abu Dhabi Investment Office (ADIO) signed 29
commercial agreements aimed at rolling autonomous
mobility technologies, including drones, into commercial
deployment across multiple sectors, from e‑commerce
and food delivery to medical logistics and public services.
DHL Express has embraced this trend. In February 2026
an agreement was signed to trial UAE‑built delivery
drones developed by LODD Autonomous in its networks,
exploring how locally manufactured unmanned aircraft
might help cut delivery times and lower carbon footprints.
These initiatives are not just experiments but responses
to structural pressures reshaping global supply chains.
With consumers increasingly demanding rapid fulfilment
and e‑commerce booming across the GCC, the traditional
road‑based approach to last‑mile logistics, often
slow, costly and carbon‑intensive, is reaching its limits.
Integrating drones and autonomous aerial systems is
emerging as a practical, scalable alternative
Innovation in the Air and on the Ground
At the Dubai Airshow and in corporate boardrooms alike,
firms such as Keeta Drone are vocal about their role in this
transformation, positioning drone delivery as central to
the UAE’s smart city ambitions and sustainable logistics
blueprint. Their leadership sees an aerial network as
an urban ecosystem in its own right, one that reduces
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congestion on roads while accelerating
delivery speeds across densely
populated corridors.
There’s also momentum in hybrid
approaches. Collaborations between
carriers like Aramex and innovators such
as LODD Autonomous are testing hybrid
VTOL (vertical take‑off and landing)
aircraft for middle‑mile logistics, the
segment between distribution centres
and local hubs, blending aerial agility
with broader network efficiency
From Novelty to Necessity
This tectonic shift in delivery dynamics
is not happening in a vacuum. The
global autonomous last‑mile delivery
market, comprising drones, robots and
unmanned vehicles is rapidly expanding,
projected to surge significantly in value
over the coming decade as logistics
networks evolve.
For Middle Eastern cities eager to lead
the next era of smart infrastructure, the
stakes are clear: integrating autonomous
delivery is not merely a technological
flourish; it is a strategic response to
rising urban demands, workforce
constraints
and
environmental
imperatives. The Gulf’s urban planners
and logistics executives, from free zones
in Dubai to innovation districts in Abu
Dhabi see aerial delivery networks as
part of an interconnected future that is
faster, greener and more resilient.
The Road Ahead
There remain challenges still persist.
Regulations around airspace, safety
and privacy must mature alongside
technology. Battery range, payload
limitations and integration with ground
infrastructure still need refinement. Yet,
even as these hurdles are addressed,
the picture growing ever clearer is one
in which everyday logistics transcends
the street and begins to unfold in the
invisible lanes above it.
In a region where centuries of caravan
trade once relied on wind and camel
paths across desert plains, the next
chapter of logistics history may very well
be written in the skies, where drones, not
lorries, deliver the goods.
DRONE
54 | LOGISTICS NEWS ME | APRIL 2026
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