Logistics News, December 2019
Page 1
A v i a t i o n
Khansaheb Investment New
Training Facility
t a l k i n g p o i n t
DP World on Gender
Diversity
f e a t u r e
Full Recap of the Dubai
Airshow 2019
Connecting trade professionals with industry intelligence
December 2019
Logistics News ME explores how Etihad Cargo’s digital transformation is making them
one of the leading players in the region
Choose
Well
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A MEMBERS OF EMIRATES TRANSPORT BUSINESS CENTERS:
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Logistics News ME | December 2019 | 3
December 2019
Contents
Start
08 | News
Features
18 | Aviation
20 | Cover
26 | Feature
34 | Opinion
36 | Talking Point
40 | Sustainability
44 | E-Commerce
46 | Supplier News
48 | Unsung Hero
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Contents
D e c e m b e r 2 0 1 9
R e a d a l l t h e l a t e s t i s s u e s o n I s s u u
26
Website: www.CBNme.com/logistics-news
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6 | Logistics News ME | December 2019
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Editor’s Letter
December 2019
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S U B S C R I B E
According to Sage’s Regional Director,
Mansoor Sarwar, Regional Director, he
believes that digital transformations
require closer working relationships
between Chief Financial Officers
(CFOS) and Chief Information
Officers (CIOS). He adds that as part of
the digital transformations (DX) that
are sweeping through industries on
the back of the headwinds of the
Fourth Industrial Revolution, chief
financial officers must now seek
enterprise technology solutions that
can provide fast and easy access to
real-time financial data, which they
can use to make better-informed
decisions. As well as ensuring
compliance, these tools must give
them better access to financial and
operational data, with automated
alerts and perhaps, capabilities such as
scenario planning.
This is particularly true for the
logistics industry with port connec-
tivity and introduction of new
technology and software being used
more and more for companies to
differentiate themselves.
With some 86% of organisations
in the region either currently
engaged in a DX initiative or about
to start one, according to the IDC
Middle East CIO Survey 2019, there
is an obvious place to start in seeking
new technological solutions: a closer
bond and working relationship
between CFOs and CIOs.
With the financial and end-user
pressure leads back to the same
conclusion – tight-knit collaboration
between CFOs and CIOs. By combin-
ing the forces that both executive
positions command, namely budget
management, operational efficacy and
technological development and
deployment, companies will see a
bigger impact to their bottom lines,
and ultimately for the private sector
organisations, happier customers.
Kasun Illankoon
Editor, Logistics News Middle East
A note from
the editor
K a s u n I l l a n k o o n
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8 | Logistics News ME | December 2019
www.cbnme.com
Regional News
Transport
ION,
the
UAE-based
sustainable
transport
company, has been officially
established
during
an
inauguration
ceremony
attended by Badr Jafar, CEO
of
Crescent
Enterprises,
and Khaled Al Huraimel,
Group
CEO
of
Bee’ah.
The company, which was
announced in 2018 as a joint
venture between Bee’ah and
Crescent Enterprises, has
now set up operations in Abu
Dhabi, Dubai and Sharjah.
ION is the first ever green
mobility solutions provider
of its kind in the region,
committed
to
pioneering
accessible
and
sustainable
transport
in
MENA
and
beyond. A new entrant in a
fast-paced and high-growth
sector, the company aims
to provide smart, effective,
carbon-neutral,
commercial
and
public
transport
solutions, deployed through
platforms such as ride-hailing
applications, and corporate
and government fleets.
ION’s new operations are
set to cater to the growing
demand
for
sustainable
transport options across the
UAE,
including
providing
next-generation
mobility
solutions
within
Masdar
City, supported by a fleet of
Chevrolet Bolt electric cars,
with plans to add on-demand
services.
Commenting
on
the
expansion, Badr Jafar, CEO
Crescent Enterprises and Bee’ah
inaugurate Sustainable Transport
Company ION
set up to meet the surge in
demands. ION is an extension
of
a
process
we
started
internally, by using a fleet of
advanced, eco-friendly vehicles.
This fleet of 1200 vehicles is
also managed by a digitally
enhanced system which uses
features like automated route
optimization and RFID tagged
bins
to
reduce
emissions,
optimize
fuel
consumption
and the use of resources like
vehicles and people.”
of
Crescent
Enterprises,
said:
“Our
partnership
with
Bee’ah
to
establish
ION stems from our shared
vision
of
environmental
sustainability, and aims to
support the development of
a zero-emission transport
system for the UAE and
the wider MENA region.
We have seen significant
shifts in energy policies in
recent years in response
to
economic,
social
and
environmental
challenges,
and it is vital that the private
sector plays its role in this
sustainability drive.”
Khaled
Al
Huraimel,
Group CEO of Bee’ah, said:
“As a quality of life pioneer,
Bee’ah has been committed to
addressing gaps in all sectors,
including transportation. Due
to a rise in environmental
consciousness, green mobility
has become an area of great
potential, and ION was initally
A n u p d a t e f r o m a r o u n d t h e r e g i o n
Regional News
Page 9
Logistics News ME | December 2019 | 9
December 2019
Logistics
Agility,
a
leading
global
logistics
provider,
today
reported
third-quarter
earnings of 13 fils per share on
net profit of KD 21.7 million,
an increase of 8.4% (or 12.1%
excluding
IFRS16
impact)
over the same period in 2018.
Q3
EBITDA
grew
20.9%
(or 2.8% excluding IFRS16
impact) to KD 47.4 million,
and revenue increased 1.6% to
KD 400.7 million.
Year to date, earnings were
38.2 fils per share and net
profit was KD 63.6 million,
Agility Reports 8% Q3 Earnings Increase
up 7.9% (or 11.3% excluding
IFRS 16 impact). Year-to-
date EBITDA was KD 142.4
million, an increase of 24.9%
(or 6.4% excluding IFRS 16
impact). Revenue for the
first three quarters was KD
1,175.8 million, an increase
of 2.2%.
“Our
Infrastructure
portfolio
of
companies
drove our results in the
third quarter, with all major
entities
seeing
growth.
Our
Global
Integrated
Logistics
(GIL)
business,
on
the
other
hand,
was
affected
by
challenging
market
conditions
and
trade-war
headwinds
that
have affected the industry
as a whole,” Tarek Sultan,
Agility Vice Chairman and
CEO, said. “Even so, GIL is
moving forward aggressively
with its digitization agenda
to
improve
operational
efficiency and drive a better
customer experience.”
Sultan said: “We continue
to
invest
in
technology-
driven
change
and
seek
to be the digital leaders in
our
industry.
Our
Agility
Ventures team is partnering
with
innovative
start-ups
that
are
re-shaping
the
supply chain in areas ranging
from
green
technologies
to
e-commerce.
We
are
also
accelerating
in-house
development,
acquisitions,
and partnerships to grow
our digital logistics platform,
Shipa. We believe this is the
key to differentiating Agility
and positioning us for future
growth.”
SeaLead Shipping, the multi-na-
tional, privately-owned shipping
company, which is specialized in
Red Sea, Gulf, India Sub-Conti-
nent, and South East Asia con-
nections, has announced a digital
transformation partnership at SAP
Select in Berlin.
SeaLead will deploy SAP S/4HANA
and SAP Transportation Manage-
ment solutions for driving more ef-
ficient trade across 18 countries in
the Middle East and Asia. On the
implementation of these solutions,
SeaLead will be able to enhance its
service levels to its clients to the
highest level by having real-time
visibility and control over its end-
to-end processes, which in turn
supports the end-customers’ sup-
ply chain efficiency.
SeaLead Shipping announces digital
transformation partnership with SAP
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Page 12
12 | Logistics News ME | December 2019
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Regional News
Partnerships
training based on the latest
curricula, programmes and
international
standards.
This
will
ensure
private
security guards are mentally,
physically and psychologically
qualified
to
enhance
the
security and safety of society,
and
stay
up-to-date
with
the
security
developments
and
changes
that
occur.
NSI is honoured to sign this
agreement, and is aiming for
more collaboration in this
domain. Security is a goal our
wise leadership has always
emphasised, and this has
made the UAE one of the most
secure and stable countries in
the world.”
Dr Abdulla Al Hashimi,
Divisional
Senior
Vice
Emirates Group Security signs MoA with
National Security Institute
Emirates Group Security has
signed an agreement with
National Security Institute
on aviation security training,
education,
information
sharing and best practices.
Emirates Group Security
(EGS) has had a long-standing
relationship
with
National
Security
Institute
(NSI)
for providing training, and
the new Memorandum of
Agreement (MoA) is all set to
broaden the scale and scope of
the partnership between the
two entities.
NSI
is
responsible
for
creating training standards
for the security industry in
the UAE at the federal level.
As a kick-starter, EGS will
train
security
personnel
in Abu Dhabi to qualify for
jobs
in
aviation
security.
EGS’
Centre
for
Security
Studies will provide industry
feedback
and
benchmarks
to
continuously
review
and analyse training needs
and
help
with
course
development.
Dr Ali Abdulla Ali Bindahaen
Al Ghufli, Chairman NSI said:
“This agreement represents
a significant leap in aviation
security
training
and
education, given the reputation
of Emirates Group Security’s
team in this domain and its
employment of highly qualified
and experienced trainers.
“The
NSI
has
worked
hard to develop the private
security
industry
through
President
Emirates
Group
Security said: “The scale of
our security operations must
be understood in the context
of Emirates being the world’s
largest international airline.
Our MoA with NSI is a great
step in ensuring we meet
the needs of the airline, the
UAE, and the international
security
industry
for
the
long term. It embodies the
collaborative
and
strategic
relationships we have with
state authorities, and it will
broaden
the
platform
of
tertiary training in aviation
security. Sharing best practice
is an important aspect of
producing
comprehensive
and practical approaches to
combating threats.”
Page 13
Logistics News ME | December 2019 | 13
December 2019
Director General of Dubai
Customs Ahmed Mahboob
Musabih made a field trip
to the customs centers at
the Dubai Logistics City
(DLC), and Al Maktoum
Cargo Center, which op-
erate under the Jebel Ali
Customs Center Manage-
ment, and the passenger
terminal at Al Maktoum
International Airport.
Musabih met with the
employees working at the
three centers and received
detailed information from
them about the latest up-
dates of the operations
and initiatives taking place
in the centers, and prepa-
rations ahead of the up-
coming EXPO 2020.
Musabih highly appreci-
ated the efforts taken by
the employees to make
the clients happier in ful-
fillment of the vision of
the His Highness Sheikh
Mohammed Bin Rashid Al
Maktoum, Vice President,
Prime Minister and Ruler of
Dubai. He called on them
to keep up the good work
and to always help ad-
vance the customs servic-
es, which help provide for
more investment and trade
activity in the emirate.
Musabih pointed out that
the Dubai Logistics City has
helped attract major invest-
ments, especially in elec-
tronics and furniture as part
of its vision to be the best-
of breed integrated logis-
tics platform of excellence
serving the world-class sup-
ply chain and logistics com-
munity while positioning
Dubai as the global logistics
hub of choice.
This is reinforced the re-
cently launched (World
Logistics Passport) which
offers a set of unique op-
erational
and
financial
advantages for businesses
and shipping companies
by
connecting
govern-
ment entities, including
Dubai Customs and Dubai
Trade, with logistics ser-
vice providers like DP
World and Dnata, and
facilitating
commercial
transactions among con-
cerned bodies in Dubai.
“The Customs centers at
the Dubai Logistics City
and Al Maktoum Inter-
national Airport play an
essential role in facilitat-
ing trade and travel. DLC
made 129,496 customs
transactions
between
January and September
2019. Al Maktoum Airport
Customs Center served
510,180 passengers, and
Al Maktoum Air Cargo
Center dealt with 432 cus-
toms declarations in this
period. With this momen-
tum, we are confident we
will provide best services
to our passengers and cli-
ents coming to participate
in EXPO 2020.”
DLC made 130,000 customs transactions between January
and September 2019
Page 14
14 | Logistics News ME | December 2019
www.cbnme.com
Distribution
drives
economic
growth
and
development,
greatly
influencing modern industry.
We are very proud to have
built
this
fully-automated
facility, which will serve our
customers even better by
ensuring speed and agility
of operations but will also
project the future of supply
chain for our region.”
The first-of-its-kind facility
in the region was officially
inaugurated by Sultan Ahmed
bin Sulayem, Chairman of
the Ports, Customs and Free
Zone Corporation, and the
Jebel Ali Free Zone Authority.
Landmark Group invests over AED 1bn in
new fully-automated Mega Distribution
Centre in Dubai
Landmark
Group
today
announced the opening of
its
fully-automated
Mega
Distribution Centre (DC) at
JAFZA, Dubai – the largest
of its kind in the GCC. With
distribution
being
the
backbone of retail, the Group
invested over AED 1 billion
with a firm strategy to further
strengthen its supply chain
capabilities and build a facility
that can serve as a logistics and
distribution hub for the region.
The Mega DC will also play
an integral role in enhancing
Dubai’s position as a hub for
global logistics and trade.
Chairwoman and CEO of
Landmark
Group,
Renuka
Jagtiani, said: “The opening
of Mega DC marks a huge
milestone
for
Landmark
Group.
As
a
home-grown
brand present in this region
for over 46 years, we remain
committed to this market
and are always looking ahead.
Through the years, we have
seen Dubai emerge as a global
and economic business hub,
giving us the opportunity to
innovate and invest in the
most-advanced
technology
and
processes
for
our
business. Today, innovation
Speaking on the occasion, he
said, “Landmark Group’s Mega
DC is in line with the Smart
Dubai 2021 strategy aimed
at the digital transformation
of the city of Dubai. Your
adoption of technological tools
like
Artificial
Intelligence,
Big Data, IoT, robotics and
automation to drive logistics
solutions is in step with
what we do at DP World.
Customers are looking for
speed, transparency, efficiency
and
effectiveness.
A
new
approach
is
necessary
to
meet their demands along the
supply chain.”
Regional News
December 2019
Page 15
’
Page 16
16 | Logistics News ME | December 2019
www.cbnme.com
Quote
Shipping
LogiPoint and NAQEL
Signs an agreement
to establish the
first Bonded Express
Facility
LogiPoint
the
Kingdom’s
premier
logistics
parks
developers and operators has
signed an agreement with
NAQEL Express; a subsidiary
of Saudi Post Co and the
largest
last
mile
delivery
provider in the country, to
establish the first Bonded
Express facility at LogiPoint
–
Bonded
and
Re-Export
Zone at Jeddah Islamic Port
and will be dedicated to
e-commerce operations.
In line with Saudi Vision
2030
and
the
National
Industrial Development and
Logistics Program (NDLIP),
this facility will be the first
of its kind at a Saudi Port
dedicated to the clearance
and fulfillment of express and
e-commerce shipments. Once
completed the facility can
handle inbound and outbound
express shipments by sea, air
and land transportation
Farooq
Shaikh,
CEO
LogiPoint, said, “The logistics
sector in the Kingdom is
transforming
rapidly,
and
LogiPoint is Kingdom’s torch-
bearer in achieving global
competitive standards and in
adapting a customer-focused
approach. Signing of a long-
term agreement with NAQEL
Express to establish the very
first bonded facility dedicated
to
e-commerce
operations
is testimony to the trust and
confidence our customers pose
in us for not only providing
them with world-class logistics
facilities, but also the eco-
system that facilitates their
service offerings.”
“With
this
expansion,
NAQEL Express will further
strengthen
its
service
offering to e-retailers, on-
line platforms and exporting
companies around the world
aiming to penetrate their
target markets in Saudi Arabia
and rest of the Middle East”,
says Mohammed Al Bayati,
CEO NAQEL Express.
In the last 10 years, Saudi
Arabia has invested
more than US$100 billion
in its transport and logistics
infrastructure, resulting in one
of the fastest-growing logistics
sectors globally.”
H.E. Saleh bin Nasser Al-Jasser, Saudi
Minister of Transport & Chairman of the
Saudi Logistics Hub
Top 5 online
The Red Sea Development Company awards
contract for destination transport links
Khansaheb Investment Launches Independent
Aviation Safety Training Facility in Dubai
GAL Awarded AED 3.5bn Maintenance Support
Contract with UAE Joint Aviation Command
Serco Middle East strengthens technology
offering with appointment of Chief Digital Officer
FedEx Express Launches Direct Access to its
Services in Oman
1
2
3
4
5
Regional News
December 2019
Page 17
Page 18
18 | Logistics News ME | December 2019
www.cbnme.com
Aviation
Khansaheb Investment announces the launch
of Dynamic Advanced Training, the Middle
East, North Africa and South Asia’s (MENA-
SA’s) first independent aviation safety train-
ing centre located at Mohammed Bin Rashid
Aerospace Hub in Dubai South, adjacent to Al
Maktoum International Airport.
Dynamic Advanced Training is a state-
of-the-art facility that offers comprehensive
safety and emergency procedures (SEP)
training, including both theoretical as well
as realistic practical instruction. It caters
for a wide range of corporate and commer-
cial aircraft. Dynamic Advanced Training is
General Civil Aviation Authority (GCAA)
approved in compliance with the European
Aviation Safety
Khansaheb Investment Launches Region’s First Independent Aviation Safety
Training Facility in Dubai
Aviation Safety Agency (EASA) and the
Federal Aviation Authority (FAA).
Commenting on the launch, Tariq Hussain
Khansaheb, Chairman at Khansaheb Invest-
ments said: “This launch is our commitment
towards the growth of the UAE’s economy
as we embrace the UAE’s vision of technol-
ogy and innovation which aims to make the
UAE among the best countries in the world.
We are grateful for Dubai South’s support
from the outset all the way to the launch of
Dynamic Advanced Training. We are con-
fident that with our existing partners and
management team, we will continue to con-
tribute towards Dubai South’s success as an
Aviation Hub in the region.”
Features
This is a Safety and Emergency Procedures
Training facility for aircrew, both flight deck,
and cabin crew which covers a wide spectrum
of aircraft types that don’t exist anywhere else
at the same spot. For Boeing, it caters for B737
B777, B787. And for Airbus, it provides SEP
training for A310, A318, A319, A320, A321,
A330, A340, and A350.
Amer Khansaheb, Managing Director for
Khansaheb Investment and Bilal Tahboub,
Training Director and the Co-founder of Dy-
namic Advanced Training told CBNME:
“Training at Dynamic will be based on 90%-
10% delivery to enable trainees to live, own
and finally transfer the gained knowledge and
Page 19
Logistics News ME | December 2019 | 19
December 2019
Advanced Training further added: “Dynamic
will provide next generation training solutions
to meet the rapidly developing aviation indus-
try. Dynamic was conceptualized as a one-
stop-shop partner for Operators and will be
here to support this growth.”
Dynamic Advanced Training is an accred-
ited training facility which compliments a wide
offering of aviation related courses customized
to serve ground handling personnel as well as
non-aviation staff.
Technology
Bilal Tahboub, Training Director and the Co-
founder of Dynamic Advanced Training add-
ed: “Training is delivered by highly knowledge-
able professionals using advanced simulation
technology that bring training as close as pos-
sible to reality. This includes a real fire-fighting
simulator, survival training simulation, water
survival wave pool with environmental effects,
high altitude training simulator, and a selection
of door simulators. Business jet and commer-
cial aircraft full flight cabin simulators, incor-
porating the latest technology in full motion
with synchronized cabin and cockpit visual
graphics, reflecting realism training.”
The facility will have a range of technol-
ogy that would be used to assist the trainees
at the facilities such as the 6-degrees full mo-
tion simulators; advanced cockpit - cabin visu-
als, door simulators equipped with visuals and
VR, high tech environmental survival simu-
lation facilities that can reflect different day
times and different weather conditions, wave
pool equipped with sound and light as well as
fog that can simulate thunder, lightning and
survival rescue teams.
Dynamic is the only training facility that can
provide a training environment where night
ditching can be simulated and practised.
This technology will enable aircrew to gain
the skills and confidence that are critical to
manage complicated situations at times of cri-
sis. Dynamic also offers training in general fire
safety, first aid, occupational health and safety
and environment.
As an independent training provider, Dy-
namic meets training requests by designing
flexible schedules that meet the operational
needs of clients. Dynamic also extends its ser-
vices to educate the public about air travel and
safety by availing specialised aviation orienta-
tion courses such as fear of flight, dealing with
turbulence and other abnormal situations.
In addition, Dynamic offers aviation enter-
tainment options to satisfy the rapidly emerg-
ing edutainment market, including an aviation
themed Hollywood style film studio supporting
skills effectively at the worksite.”
Dynamic invested in creating unique Polar,
Jungle and Water survival simulation coupled
with various environmental effects that allow
aircrew feel and live reality.
Dynamic hosts the only private and cor-
porate bizjet full-motion simulators in the
world. All Dynamic full flight cabin simulators
(FFCS) are equipped with 6 degrees of free-
dom movement as well as cockpit-cabin syn-
chronized visuals that reflects reality and al-
lows for effective Crew Resource Management
(CRM) training.
Mark Kammer, Co-founder of Dynamic
Right to left Mark Kammer, founder of Dynamic Advanced Training, Amer Khansaheb, Man-
aging Director , Khansaheb Investment, Tariq Hussain Khansaheb, Chairman, Khansaheb
Investment, Maher Sami Khansaheb, Director, Khansaheb Investment, Bilal Tahboub, Bilal
Tahboub, Training Director and Co-founder of Dynamic Advanced Training
Page 20
Cover Story
CHOOSE WELL
20 | Logistics News ME | December 2019
www.cbnme.com
India completing 96% of its September 2019
bookings through www.etihadcargo.com and
Thailand close to the 90% mark. The Ameri-
cas represents the second highest rate with the
US recently crossing the 50% mark for online
bookings. Etihad Cargo is working to boost the
rates in Europe as several new initiatives come
online in Q4.
To further its commitment to digitaliza-
tion and offer multiple channels to its clients,
Etihad Cargo’s automated Freight Forwarder
Messaging (FFR) booking function went live in
April 2019, allowing instant bookings and con-
firmations from its global operations as well
as key forwarder customers. A total of 2,100
bookings were made through FFR during the
past five months, with September marking the
highest percentage of FFR bookings at 2.9%.
Etihad Cargo has also successfully launched
Managing Director Cargo and Logistics Ser-
vices. “We have continued to work on a num-
ber of parallel and linear initiates to further
enhance customer experiences, for example
simplifying the booking journey, or reducing
the average time to make a booking. With 14%
of the total bookings on our portal coming out-
side office hours this year, it represents a signif-
icant amount of business that would have gone
to our competition”.
Of the approximately half a million book-
ings processed in iCargo, Etihad Cargo’s online
booking portal at, which also went live last Oc-
tober, accounted for 20% of total bookings. The
monthly booking rate grew from zero in Octo-
ber 2018 to 33.7% in September 2019, an un-
precedented in the industry over the timeframe.
The region with the highest online booking
penetration rate for Etihad Cargo is Asia, with
Logistics News ME explores how Etihad Cargo’s digital transformation is making them
one of the leading players in the region
E
tihad Cargo has marked the first year
of its ambitious digitalization program,
which went live with iCargo in October
2018, by reiterating its commitment to enhanc-
ing customer experiences with a pipeline of
further programs and initiatives.
Etihad Cargo implemented a full over-
haul of its booking processes and platforms
12 months ago with the successful migration
of its front-end systems to the market leading
SPRINT - an IBS iCargo fully integrated tech-
nology platform that combined six legacy Eti-
had platforms into one.
“iCargo marked a significant shift in the
way Etihad Cargo operates; it was a momen-
tous first step in our ongoing journey of im-
provement and adaptation to a new and excit-
ing digitized world for air cargo,” said Abdulla
Mohamed Shadid, Etihad Aviation Group’s
Page 21
Logistics News ME | December 2019 | 21
December 2019
its enterprise data lake, which feeds key inter-
nal and market data to its interactive data visu-
alization tool Microsoft PowerBI. The key tool
provides access to on-demand information for
smart commercial sales steering, volumes and
yields trend monitoring, customer booking be-
haviors, global accounts and loyalty targets, as
well as station KPI performances, and is com-
plementing the ongoing rollout of customer re-
source management tool, Salesforce, across all
Etihad Cargo stations.
Finally, to reaffirm its commitment to
IATA’s e-AWB initiative, which aims to en-
courage electronic airway bills as the default
contract of carriage on enabled trade lanes,
and an intermediate step towards a future
eFreight solution, Etihad Cargo has engaged
in detailed review and consultation with cus-
tomers and handlers to establish e-AWB as
its default option on all enabled trades lanes.
In August, Etihad Cargo launched a dedi-
cated to support SMEs in the process. This
resulted in a significant increase in the car-
rier’s e-AWB penetration rate, which rose
from a 16-18% average in 2018 to cross the
50% mark in September - a figure expected
to increase further in the fourth quarter.
“These changes have enabled greater inter-
nal and external efficiency. During a tough air
cargo market environment for the entire indus-
try in 2019, our loyal customers and partners’
response to our digitalization efforts has been
extremely positive. Our efforts have provided a
small cushion to the wider effects of the mar-
ket downturn; this is a clear demonstration of
the market’s hunger for digitalization.
“Our digitalization roadmap is only in its in-
fancy,” Shadid added. “The foundations have
been laid for a number of exciting projects
in coming months, including our new, soon-
to-launch and state-of-the-art Cargo Control
Centre, a brand-new website and mobile app,
dynamic pricing, and APIs to support several
new booking channels. It’s all part of our com-
mitment to make Etihad Cargo a market lead-
er in air cargo digitalization, something only a
handful of carriers can boast today.”
Etihad Cargo’s complete product portfolio
is also available across its digital platforms,
including general cargo, TempCheck (pharma-
ceutical), SafeGuard (valuables), FreshForward
(perishables), FlightValet (automotive) and Fly-
Culture (arts and music), amongst others. Now
considered one of the world’s leading loyalty
schemes with more than 5,300 active members
from 74 different countries, PayloadRewards,
Etihad Cargo’s cargo loyalty program, will also
By implementing data-driven technology
and harnessing the ever-changing digital
landscape, we have created a customer-
friendly software that provides our team
with market leading tools to better serve our
customers when they need it most,
Abdulla Mohamed Shadid, Etihad Aviation
Group’s Managing Director Cargo and
Logistics Services
Page 22
22 | Logistics News ME | December 2019
www.cbnme.com
Cover Story
roll out further functionalities and rewards to
its customers in coming months.
Furthermore, Etihad Cargo had partnered
up with leading E-Booking platform Cargo.one
to expand global distribution.
The deal was finalised during the Dubai Air-
show, the agreement confirms Etihad Cargo as
the latest international carrier to partner with
cargo.one.
A key driver in its commitment to provide
customers with a best-in-class booking experi-
ence, the cargo.one agreement empowers Eti-
had Cargo to offer an additional avenue for
bookings on available cargo capacity to a wider
pool of European customers.
Abdulla Mohamed Shadid said: “Etihad
Cargo’s ambition to lead the industry into a
new digital era has driven significant invest-
ment in our digitalisation programme across
back of house and customer facing platforms
in the last 12 months. This landmark partner-
ship with cargo.one builds on the success we
have achieved on our own online platform, eti-
hadcargo.com, which represented 38 per cent
of our bookings in October.”
“Our digital investment enabled us to rap-
idly build the required API connectivity to
seamlessly link to the cargo.one platform.
Through cargo.one we will offer global ca-
pacity to users on new routings and to new
destinations across our extensive worldwide
network, and provide our own customers
with additional booking choice.”
Serving more than 300 freight forwarding
companies across Europe, cargo.one has been
growing its customer base at a rate of more
than twenty per cent month-on-month. In add-
ing Etihad Cargo’s global network to the plat-
form, cargo.one forwarders will have access
from Europe to new markets across the Mid-
dle East, Indian Subcontinent, Asia, Africa,
Australasia and US – including Sydney, Kuala
Lumpur and Jakarta. Through the partnership
cargo.one has heightened its attractiveness as
the number one e-booking platform for freight
forwarders, revealed Moritz Claussen, Manag-
ing Director of cargo.one.
“cargo.one is the number one choice
for airlines to foster digitalisation and to
put their customers first. Our fast-growing
user base not only makes it attractive for
airlines to join as a means of reaching new
customers, but also helps them to serve
their customers’ needs in the best possi-
ble way. With Etihad Cargo on board we
strengthen our market position as the lead-
ing distribution channel for cargo airlines
and further grow our offering for freight
forwarders,” said Claussen.
State of the art Control Centre
Launching a year after Etihad Cargo em-
barked on a far-reaching digital transformation
strategy, the CCC today becomes the “nerve
centre” for real-time monitoring, tracking and
active management of all shipments, flights,
and UAE road feeder services in an effort to
enhance Etihad Cargo’s “delivery as planned”
or DAP promise to its customers.
“As our latest digitalization initiative,
the Cargo Control Centre shifts our modus-
operandi from a historically reactive model,
to a truly proactive service delivery machine
that strives to maintain the service delivery
promise and support customers’ needs every
step of their shipment journey,” said Andre
Blech, Head of Operations and Delivery at
Etihad Cargo.
The centre’s core technology platform builds
Page 23
Logistics News ME | December 2019 | 23
December 2019
on Etihad Cargo’s booking and reservation sys-
tem SPRINT by introducing key “always-on”
tracking functionalities. These include ship-
ment planning and performance monitoring
across its five dedicated freighter aircraft as
well as bellyhold shipments across more than
250 daily passenger flights. Etihad Cargo’s
CCC team enjoy several large screen displays
equipped with advanced software algorithms
and processes which alert them of issues that
may impact customer shipments, and provides
them with unique tools to resolve any such
“irregularities” or service recovery matters, ul-
timately allowing Etihad Cargo to increase its
Cargo IQ metrics, an IATA initiative to set an
industry measure through which any airline is
measured by its percentage of shipments that
are delivered as planned.
Through the CCC, Etihad’s cargo flows, de-
partures and arrivals across the network can to-
day be monitored 24 hours a day, with a heavy
focus on special products that are most sensitive
to schedule variations and disruptions. In addi-
tion to its air shipments, Etihad Cargo is now
also able to monitor in real time all of its road
feeder services across the UAE, and the new
center is enabled with the requisite technol-
ogy to expand this real-time road feeder service
oversight to more than 100 lanes in Europe and
the Americas over the coming months.
In a second phase, Etihad Cargo plans to
add further functionality to the CCC to allow
monitoring of its Quick Ramp Transfer ship-
ments at its Abu Dhabi International Airport
HUB, providing instant alerts on potentially
problematic connections and allowing the cus-
tomer service team to pro-actively take imme-
diate corrective action. Separately, Advanced
Cargo Information (ACI) monitoring, which
sends automated alerts on custom conflicts to
minimize the time spent checking individual
shipment documentation, will be configured
on 10 of Etihad Cargo’s busiest routes by the
end of the year which will support timely
clearance of shipments at destination.
“By implementing data-driven technology
and harnessing the ever-changing digital land-
scape, we have created a customer-friendly
software that provides our team with market
leading tools to better serve our customers
when they need it most,” said Rory Fidler,
Abdulla Mohamed Shadid, Etihad
Aviation Group’s Managing Director
Cargo and Logistics Services
Page 24
24 | Logistics News ME | December 2019
www.cbnme.com
December 2019
Cover Story
Etihad Cargo’s Head of Technology and In-
novation. “This is yet another step in the con-
tinuous evolution of Etihad Cargo to become a
digitized air cargo carrier of choices”.
Greater Connectivity
Etihad Cargo has announced its winter sched-
ule and network plan which came into ef-
fect on September 29, 2019, with new weekly
freighter services marking an increased pres-
ence in the United States of America and other
strategic global cargo markets.
Leading Etihad Cargo’s annual refresh
is the enhancement of its freighter services
between Abu Dhabi International Airport
(AUH) and Columbus, Ohio. A weekly ser-
vice, now via Europe to Ohio’s Rickenbacker
International Airport (LCK), will be support-
ed by an extensive road feeder network be-
tween LCK and other US destinations includ-
ing Atlanta, Chicago, Dallas, Houston and
Philadelphia. The outbound flight will oper-
ate via Frankfurt (FRA) and return via Am-
sterdam Schipol (AMS). Etihad Cargo plans
to introduce a second weekly flight to LCK,
opening up an additional European gateway
before the end of the year.
The LCK freighters provide the perfect main
deck complement to existing bellyhold capac-
ity on Etihad’s direct widebody services be-
tween Abu Dhabi and major US gateways in-
cluding Chicago, Los Angeles, New York and
Washington D.C.
Supporting Etihad Cargo’s operations across
North America and reinforcing its commit-
ment to the market, Christel Alaimo has as-
sumed the role of Area Manager – North
America with immediate effect. Mrs Alaimo
joins Etihad Cargo from Flexport, where she
held the role of Senior Manager - Airfreight
for the Americas. Previously, Alaimo has held
similar senior roles for various reputable inter-
national carriers in the US.
Abdulla Mohamed Shadid said: “As a stra-
tegic addition to our US team, Christel will sig-
nificantly boost our Stateside operation as an
invaluable in-market resource to drive growth
across North America and spearhead plans to
provide additional connectivity to our custom-
ers across the US.”
“While the UAE is now clearly a nexus des-
tination on the New Silk Road, it has emerged
as a strategic global trade connector linking
Europe and North America with Asia and
Africa, and vice-versa. Our updated freighter
schedule, driven by our extended coverage to
and from North America, will have a lasting
impact in connecting Abu Dhabi to the world,”
explained Shadid. “The network refresh is an-
other step in the continuous evolution of Eti-
had Cargo’s offering to strengthen our custom-
er value proposition, reaffirm our standing as
a preferred air cargo partner, while delivering
value to the Etihad Aviation Group.”
Etihad Cargo continues to cement its stand-
ing as a major international air cargo player,
leveraging Abu Dhabi’s strategic position at the
centre of the world’s busiest trade lanes.
Page 25
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Page 26
26 | Logistics News ME | December 2019
www.cbnme.com
Feature
Logistics News ME gives an extensive recap of the recently concluded Dubai Airshow 2019
Air Cargo
Review
GAL Awarded AED3.5 Billion Maintenance
Support Contract with UAE Joint Aviation
Command
GAL (Global Aerospace Logistics), a leading
regional provider of integrated aircraft sustain-
ment solutions for military and civilian custom-
ers, today announced that it has been awarded
a AED 3.5 billion contract to provide compre-
hensive maintenance support for the fleet of the
UAE Joint Aviation Command (JAC).
The new contract reinforces GAL’s role as a
strategic partner for the JAC, in delivering the
full spectrum of maintenance support services.
GAL CEO Khalid Al Breiki said: “We are
honoured by the continued faith that the UAE
Armed Forces has shown GAL to deliver avia-
tion maintenance support services for the JAC
fleet. We will continue to bring innovative so-
lutions to enhance turnaround times and max-
imise fleet availability – and explore further op-
portunities to deliver comprehensive life cycle
support solutions that deliver value and opera-
tional efficiencies to the JAC.”
GAL is a leading regional provider of in-
tegrated aircraft sustainment solutions for
military and civilian entities. Working with the
world’s largest original equipment manufactur-
ers (OEMs) and maintenance repair and over-
haul (MRO) service providers, such as AAR,
Airbus Helicopter, Bell, Pratt & Whitney, Boe-
ing and Leonardo, the company helps its cli-
ents achieve exceptional fleet readiness.
GAL is part of the Platforms & Systems
cluster within EDGE, an advanced technology
company for defence and beyond, that was in-
augurated in November 2019.
Page 27
Logistics News ME | December 2019 | 27
December 2019
Emirates firms up US$8.8 billion order for 30
Boeing 787s at 2019 Dubai Airshow
Emirates, the world’s largest international air-
line, today announced that it has signed a full
purchase agreement for 30 Boeing 787-9 air-
craft, worth US$ 8.8 billion at list prices, at
the Dubai Airshow 2019. Under its agreement
with Boeing, Emirates has exercised its right to
substitute the B777x with B787s.
This deal includes Boeing 787 Dreamlin-
ers, with deliveries commencing in May 2023
and continuing for the next five years. For the
B777X, Emirates will enter into discussions
with Boeing over the next few weeks on the
status of deliveries. This takes Emirates’ total
order with Boeing to 126 aircraft.
HH Sheikh Ahmed bin Saeed Al Mak-
toum, Emirates Chairman and Chief Execu-
tive, signed the agreement with Stanley Deal,
President and Chief Executive Officer for
Boeing Commercial Airplanes. Including the
US$ 16 billion Airbus A350 order on Monday,
this latest announcement takes the total value
of Emirates’ firm aircraft commitments at the
2019 Dubai Airshow to US$ 24.8 billion.
HH Sheikh Ahmed said: “I am pleased to an-
nounce a firm order for 30 Boeing Dreamliners.
This is an important investment and addition to
our future fleet and network requirements, pro-
viding us the agility, flexibility and spread of seat
segments when it comes to overall capacity to
serve a range of destinations as we develop and
grow our global route network. This also reflects
Emirates’ continued efforts to provide the best
quality air transport services to our customers.
The 787s will complement our fleet mix by
expanding our operational flexibility in terms
of capacity, range and deployment to connect
new city pairs and expand frequencies. We are
also pleased to reaffirm our commitment to the
Boeing 777x programme and look forward to
its entry into service.”
Sheikh Ahmed added: “Our Boeing fleet is
key to our business model to serve internation-
al demand for travel to and through our Dubai
hub, as we continue to contribute to the UAE’s
strategy to become a global destination for
business and tourism by providing high quality
air connectivity.”
Stanley Deal said: “We are excited to fi-
nalise this important order from one of the
world’s leading airlines. Our agreement solidi-
fies Emirates’ plan to operate the 787 Dream-
liner and the 777X, which make up the most
efficient and most capable wide-body combina-
tion in the industry. It is an honour to build on
our successful partnership with Emirates and
continue to sustain many jobs at Boeing and
our supplier partners.”
Page 28
28 | Logistics News ME | December 2019
www.cbnme.com
December 2019
Feature
Sanad sets eyes on future with next-gen mro
technology deployments
Sanad Aerotech (Sanad), has launched its first
move towards disruptive Fourth Industrial
Revolution (4IR) technology implementations.
This reaffirms Sanad’s customer-first ethos and
longstanding commitment to the aircraft en-
gine MRO sector.
To commence with its digitalisation road-
map, Sanad signed a memorandum of under-
standing with SAP, a market leader in enter-
prise application software, for an automated
maintenance process tool. The move of tap-
ping SAP’s expertise is part of Sanad’s digi-
talisation strategy aimed at further enhancing
efficiencies across its industry-leading aircraft
engine MRO process from its state-of-the-art
Abu Dhabi facility.
This effectively adds to Sanad’s growing
list of innovative technologies, which also in-
cludes TrackIT RFID technology to track and
trace, monitor and manage engine parts and
Blockchain Technology digital ledger.
Over the last two years, Sanad has de-
ployed Honeywell’s AI enabled and custom-
ised ‘VoCollect’ digital voice data capture
solution and Atlas Copco’s ‘Smart Connect’
digital electronic wrenches.
Sanad’s adoption of these technologies is
expected to further slash Sanad’s aircraft en-
gine MRO services turnaround times by 15%,
reducing turnaround times by three days for
minimum work scope level and up to 10 days
for maximum work scope level.
“Time is money and this fact that has nev-
er been more relevant than in the era of the
Fourth Industrial Revolution, when speed to
market is a decisive competitive advantage,”
said Sanad Aerotech CEO, Mansoor Janahi.
“These newly deployed assets are highly ef-
ficient, disruptive technologies that utilise the
latest advancements in digital systems. This
roll-out is in-line with Sanad’s evolution into
a leading global MRO player that embraces
breakthrough technologies to enhance op-
erational efficiency and most importantly cus-
tomer service.”
Sanad is the first regional MRO provider to
deploy TrackIT RFID technology on its shop
floor. The system tracks parts and manages
their flow throughout the entire MRO process,
allowing real time assessment of part readi-
ness, arrival and ease of forward planning.
“There is no longer any need for individu-
als to manually follow or track paperwork to
know where parts are at any given stage of
our process,” explained Janahi. “The tech-
nology enables easier traceability of literally
thousands of parts, saving days on the engine
MRO maintenance cycle.”
“The technology involves various algorithms
including machine learning to teach the system
to recognise the voice of different technicians
performing the work,” explained Janahi. “Our
initial implementation of the technology de-
livered hugely significant saving and elimina-
tion of data capturing errors. We are now in
the process of implementing this technology
in various stages of our MRO processes and
across the full range of engines we maintain,”
added Janahi.
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Page 30
30 | Logistics News ME | December 2019
www.cbnme.com
Feature
Alsalam showcases its capabilities at Dubai
Airshow 2019
Alsalam Aerospace Industries presence attracted
great interest from original equipment manufac-
turers who wish to develop their business in Saudi
Arabia under Vision 2030.
The company’s participation in the Dubai In-
ternational Airshow is aimed at highlighting the
progress and development of the aviation industry
in the Kingdom’s aviation sector.
The company highlighted the most important
achievements in the field of aviation industry and
the most important work carried out in the field of
manufacturing, training and maintenance.
On this occasion, Eng. Abdulaziz Al-Fozan,
Interim President & CEO, said: “Our participa-
tion in this specialized exhibition in the field of
aviation will reflect the progress and development
achieved by the Kingdom in the field of aviation
industry in accordance with Vision 2030, especial-
ly with regard to military industries. He reviewed
the latest developments in the course of its work
and the integrated services it provides in the field
of maintenance and development of military,
commercial and private aircraft.
For his part, Mr. Abdulaziz Al-Oraifi, Vice
President of Business Development, said: “The
Company has reached an advanced stage in man-
ufacturing, which confirms that the Kingdom is
moving steadily towards achieving the goals of Vi-
sion 2030 in the field of military industry”.
The Vice President for Business Development
confirmed that the company is working with the
support of the wise leadership on the Kingdom’s
strategy aimed at developing and enhancing the
capabilities of the aviation industry through the
transfer of advanced purification in this area and
the qualification of national competencies to do
this business.
It is worth mentioning that Alsalam Aerospace
Industries is one of the Saudi companies estab-
lished under the umbrella of the Economic Off-
set Program in 1988 with the aim of building the
Kingdom’s own capacity in the field of aviation
industry, through the maintenance, modernization
and modification of civil and military aircraft, as-
sembling some aircraft and manufacturing some
parts and spare parts, and providing support. It
also aims to operate and maintain military and
civil aircraft, in addition to training and qualifying
national cadres to work in the fields of the com-
pany in order to localize the technology of the air-
craft industry in the Kingdom.
Page 31
Logistics News ME | December 2019 | 31
December 2019
Air Arabia places US$14 billion order for 120
Airbus A320 family aircraft
Air Arabia, the Middle East and North Af-
rica’s first and largest low-cost carrier (LCC),
today set another milestone with one of the
region’s largest single-aisle aircraft orders of
120 Airbus A320 Family aircraft. This was
announced during Dubai Airshow 2019 fol-
lowing a signing ceremony attended by Air
Arabia’s Chairman Sheikh Abdullah Bin
Mohammed Al Thani and Guillaume Faury,
Chief Executive Officer of Airbus.
The deal, whose total book value exceeds
US$14 billion (list price), will more than triple
Air Arabia’s current fleet strength as well as
support the carrier’s global network expansion
strategy. The new orders are for 73 A320neo,
27 A321neo and 20 A321XLR airplanes, all
belonging to the A320 family but each bring-
ing exceptional value for Air Arabia in meet-
ing its growth goals. Delivery is scheduled to
commence in 2024 and the Sharjah-based
airline has yet to specify the engines to be in-
stalled on its new fleet.
Adel Al Ali, Group Chief Executive Officer
of Air Arabia, said: “Air Arabia’s fleet growth
strategy has always been driven by commercial
demand and we are glad to announce today
one of the region’s largest single-aisle orders
with Airbus to support our growth plans. This
new milestone underpins not only our solid fi-
nancial fundamentals but also the strength of
our multi-hub growth strategy that we have
adopted over the years while remaining fo-
cused on efficiency, performance and passen-
ger experience.”
He added: “The addition of the A320neo,
A321neo and A321XLR complements our
existing fleet and allows us to expand our ser-
vice to farther and newer destinations while re-
maining loyal to our low-cost business model.
We look forward to working with Airbus and
receiving the first delivery.”
Air Arabia’s current fleet consist of 54 Air-
bus A320 & A321neo-LR. While the A320neo
builds on the A320 product line’s position as
the world’s most advanced and fuel-efficient
single-aisle aircraft family, the A321neo variant
provides extended range for the A320neo fam-
ily’s longest fuselage version.
Air Arabia is the first Middle Eastern airline
to operate the A321neo-LR with three aircraft
currently in service and another three sched-
uled to join the fleet in 2020.
The A321XLR further extends the single-
aisle jetliner offer with service entry planned
in 2023, making Air Arabia, again, one of
the first owners of the aircraft. The A321XLR
will offer more range of up to 8 hours and has
outstanding environmental performance with
lower fuel burn per seat, less carbon dioxide
emissions and noise footprint.
Page 32
32 | Logistics News ME | December 2019
www.cbnme.com
Feature
New GX5 satellite to provide more inflight Wi-Fi
capacity for Middle East airlines
Inmarsat, the world leader in global, mobile
satellite communications has received formal
confirmation from its launch partner, Ariane-
space, that the company’s GX5 satellite will
be launched from the Guiana Space Center in
Kourou, French Guiana on Friday 22 Novem-
ber 2019.
Global Xpress (GX), which powers the
award-winning GX Aviation and Jet ConneX
(JX) inflight broadband services, is the most
successful service launch in the history of In-
marsat and GX5 is the most advanced satellite
in the Global Xpress (GX) fleet. GX5 will be
fully integrated into the existing GX network,
delivering focused capacity that allows the
airline and business aviation markets to meet
rapidly growing demand for seamless inflight
broadband in the Middle East. It represents a
significant advance in the capabilities of the
network, offering more capacity than the entire
existing GX satellite fleet combined into the
region.
GX Aviation customers include leading air-
lines such as Lufthansa, Qatar Airways, Air
New Zealand, AirAsia and Singapore Airlines.
In addition, Emirates has confirmed its inten-
sion to install GX Aviation on its Boeing 777X
fleet, as part of its plans to develop and enhance
state-of-the-art inflight entertainment and con-
nectivity with Inmarsat partner Thales. In the
business aviation market, JX has been activated
on more than 600 business jets worldwide.
Neale Faulkner, Inmarsat Aviation Regional
Vice President for the Middle East, Africa and
South Asia, said: “GX Aviation and Jet Con-
neX have already established themselves as the
gold standard for inflight broadband across the
world, including the Middle East. The launch
of GX5 will cement this position in the long-
term by adding even more capacity to meet
fast-growing demand in the airline and busi-
ness aviation markets. This highlights our firm
commitment to ensure customers can rely on
our world-leading inflight connectivity service
not just today, but for decades to come.”
Connectivity services delivered over GX5
will be backwards compatible for all existing
GX terminals, future-proofing the investment
of Inmarsat’s aviation customers and ensuring
that their requirements will continue to be met
as demand for capacity continues to increase.
GX5 and the forthcoming seven additional GX
satellites, planned for launch in the coming four
years, further extend Inmarsat’s global leadership
in true broadband services, which is supported by
the company’s network of world leading technol-
ogy, manufacturing and channel partners.
Page 33
Logistics News ME | December 2019 | 33
December 2019
AMMROC Unveils state-of-the-art MRO Facility at
Dubai Airshow
AMMROC, the leading provider of military
Maintenance, Repair, and Overhaul (MRO)
services in the region, today unveiled a
model of its world-class Al Ain facility at
the Dubai Airshow 2019. The special event
took place at the EDGE pavilion in the
presence of His Excellency Faisal Al Ban-
nai, CEO and Managing Director of EDGE
and Chairman of AMMROC, and Tim
Cahill, Senior Vice President of Lockheed
Martin International.
Set to commence operations early next year,
this state-of-the-art facility will be among the
largest centres dedicated to military MRO in
the world.
The one-square-kilometre facility will be
uniquely positioned on a plot of land that is
directly connected airside to Al Ain Interna-
tional Airport, and offer innovative mainte-
nance solutions, performance-based reliability,
and full life cycle management – all from one
central location. Built to cater to future expan-
sion, the centre will initially feature four multi-
purpose hangars, over 30 back-shops and a
climate-controlled paint facility.
With a 36,500m2 hangar space, the Al Ain
complex features a dedicated Black Hawk
‘nose-to-tail’ depot with LRUs that include
blades and transmissions, engines, and aircraft
subsystems.
The facility is also equipped with a dynamic
whirl stand to support the rotary aircraft blades
and transmission repair shop that is powered
with advanced technology, making it a first-in-
the-region.
Speaking on the occasion, His Excellency
Faisal Al Bannai said: “We are invested in the
aerospace and aviation industry, and the AM-
MROC MRO facility in Al Ain as one of the
world’s largest military MRO capacity, is tes-
tament to this commitment. This new facility
will serve existing and new customers, repre-
senting the incremental demand created by the
regional market.”
Abdul Hakeem Al Muflahi, CEO of AM-
MROC, said: “AMMROC leverages engineer-
ing excellence and innovation to provide a
competitive benchmark in the industry. This
facility will ensure compliance with the high-
est aerospace standards through offering maxi-
mum flexibility and capacity. We are confident
that the new centre will strengthen our posi-
tioning as a fully integrated, industry-leading
MRO solutions provider.”
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Opinion
Women
Empowerment
Paula Bellamy, Managing Director of Oceanwide Logistics Dubai, on how women
are empowered here in the UAE.
Page 35
Logistics News ME | December 2019 | 35
December 2019
process can be harder than for SME’s. OL
Dubai is an SME and we mentor each other,
we do not choose positions by the male or
female choice, we choose people’s person-
ality and experience for the roles required,
so it’s basically the best person for the job
and no need to label male or female. I can-
not be sure why the Logistics Industry side
stepped women for quite some time, logistics
procedures are methodical processes which
requires a certain way of thinking, black &
white, out of the box thinking and also you
have to be able to multi task, we all know
women do the multi-tasking aspect very well
in their everyday life therefore they should be
a definite candidate for running / managing
a logistics office.
So whether you are employing sales / ac-
count / import or export operations or think-
ing to restructure your current team, make sure
you have a balanced team with male / female
for strong support. Understand males & fe-
males think differently which is good, each
bring value in a different way which is need-
ed in today’s supply chain for an overall well
rounded view, don’t get complacent with your
current team, and give each person a chance to
shine. It’s your duty as CEO / General Manag-
er to get the best from your team, so give them
a chance to show you their voice can be a little
louder if you’re listening.
O
ne question I regularly receive from cli-
ents or International colleagues is ‘How
do you manage to run an International
logistics business in the UAE as a woman’?
This has always intrigued me, as my honest
opinion is that it’s easier to be a Woman in Lo-
gistics in the Middle East rather than the UK
or Europe. Here are a few reasons why - There
are queues for ‘women only’ here which ap-
plies within Customs departments / DO coun-
ters etc, Women are more likely to be given
the last space in a lift when you’re rushing to
a meeting, a Woman has a soothing voice for
calming down situations and the best one is
that women are the best multi taskers who will
adapt to any role.
In the Middle East, woman are without
doubt treated differently from men, however
that does not have to be a disadvantage if you
want to look at it a different way. For OL
Dubai meetings sometimes our Clients will
be surprised to see ‘ Paula’ walk in and not
‘Paul’ but once I talk with confidence and my
Client understands that I am well experienced
in my industry, I receive respect, and as long
as I actually commit to do everything I offer
in the meeting my Client always ends up hap-
py. Being a woman I tend also to give a lot
of warmth in my conversations, perhaps give
away some ‘trade secrets’ as I talk too much,
but I am always very confident in my abil-
ity to control the business as I know I have a
team who work along the same shared values
as myself and therefore it’s an easy sell as far
as I am concerned.
I am however not a feminist, I truly believe
that the best team in a sales pitch or back of-
fice operations is a mixture of women and
men to have an all-round clear picture and
debate, but this is not mirrored unfortunately
in the Logistics Industry especially for senior
positions which is a shame. Women I feel lack
confidence to push themselves forward for the
higher positions and prefer to accept more ad-
ministrative or back office positions.
Only last month my own Office Manager
Cherryline Feliciano won ‘Supply Chain Man-
ager of the year’ with Logistics News ME
magazine, this would not have happened with-
out mentoring and constant pushing from my
side as Cherryline could not see her own true
worth without being told how good she was,
this is a standard female trait. We do need oth-
ers reassurance as females before we will ‘leap
into the fire’ whereas males are more likely to
put themselves forward even if they are not
sure 100% they can do it, they are more likely
to take a risk.
So how do we make some change? It has
to come from within each office environ-
ment, and we are not talking about just large
companies, in fact for large companies the
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The bottom line
Talking point
According to DP World, gender diversity is not just a moral obligation, it’s a
sustainable growth plan.
Since the first ball was teed up outside of the
British Isles in 1829 at the Royal Calcutta Golf
Club, golfers have trodden a global footprint.
As of early 2019 there were golf courses open
in 209 of the world’s 249 countries, with 534
new courses in development.
The sport has become a multi-billion-dollar
industry, but to continue on its growth trajec-
tory it needs to appeal to new audiences and
tap into a growing interest among women. Ac-
cording to a recent survey there are as many
as 37 million prospective new female players
around the world, keen to take up the game.
Syngenta, the firm who commissioned this sur-
vey, believe that tapping into this latent market
could add as much as $35bn a year to the golf
industry.
Having a diverse customer base is a strategic
necessity for a global business, but the benefits
of promoting diversity are also evident in a
company’s productivity and process. Increased
company-wide innovation is one benefit, as
employees from diverse backgrounds tend to
approach problems from different perspectives.
A study by Boston Consulting Group found
that companies with more diverse management
teams had 19% higher revenues from new
products and services over a three-year period.
Attracting the millennial workforce is anoth-
er benefit. By 2025, 75% of the global work-
Page 37
Logistics News ME | December 2019 | 37
December 2019
force will be millennials, and this group has
a stronger focus on diversity than older gen-
erations. According to a recent Deloitte survey,
around half of millennials actively look for di-
versity and inclusion when sizing up potential
employers.
Gender equality is perhaps the most publi-
cised issue in the diversity debate. And there
are plenty of statistics to show that companies
with more women in the C-suite are more prof-
itable. According to the IMF, adding just one
more woman in a firm’s senior management or
corporate board – while keeping the size of the
board unchanged – is associated with an 8-13%
increase in profit.
IMF Managing Director Christine Lagarde
has said that if women’s employment equalled
men’s, economies would be more resilient and
economic growth would be higher. (Lagarde
has herself been a trailblazer for women in
business. She was the first woman to become
a finance minister of a G8 economy as well
as being the first woman to head the IMF, and
she has now been nominated as the first female
President of the European Central Bank.)
For DP World, diversity and inclusion are
woven through the fabric of everything the
company does, and these values go hand-in-
hand with the company’s desire to create a
better future for all. Take DP World London
Gateway, for example. This is the UK’s most
sophisticated port and logistics park facility
– but it isn’t just leading the way in terms of
cutting edge technology. It’s also making a tra-
ditionally male-dominated sector more accessi-
ble to women. “The ports industry is changing
as new technologies are introduced,” says DP
World UK CEO Chris Lewis. “We were proud
to employ and train the first female quay crane
driver and now have the first ever female union
representative in the ports industry.”
Women’s empowerment is one of DP
World’s priority growth strategies. On Inter-
national Women’s Day in March, 2018, the
[Shipping and logistics]
is an industry with strong
gender stereotypes
DP World’s Group Chairman
and CEO, Sultan Ahmed Bin
Sulayem
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December 2019
Talking point
company launched #DPWorld4Women, a
campaign aimed at boosting female participa-
tion in the shipping and logistics industry. The
campaign incorporates practical initiatives
such as ensuring the facilities and tools are
suitable for both genders, with strategic goals
for hiring competent women and ensuring they
receive mentorship from women in leadership
positions across the company. “[Shipping and
logistics] is an industry with strong gender ste-
reotypes,” acknowledges DP World’s Group
Chairman and CEO, Sultan Ahmed Bin Su-
layem. “However, we want to change these
perceptions and be instrumental in unlocking
women’s potential. We know if women have
the ambition and the drive, they can achieve
anything, and DP World will support them.”
But companies wanting to take DP World’s
lead and bring more women into their work-
force should realise this is not just a num-
bers game, according to Maha Al Qattan DP
World SVP, People. “Quotas are out, and hir-
ing competent women in key jobs where they
can make a difference, is in,” she says, advising
companies to engage senior leaders as champi-
ons for women, and giving women the oppor-
tunity to develop their own support networks.
DP World’s commitment to diversity and in-
clusion extends to its involvement in the world
of golf. In the UAE, the Emirates Golf Federa-
tion, with backing from DP World, is trying to
bring golf to more young people, and in par-
ticular girls, as there is currently a shortage of
female Emirati golfers.
In the UK, Women and Girls’ Golf Week in
May was an example of the ways in which the
women’s game is being promoted, telling the
stories of women and girls who are involved
in many different ways in the sport, celebrating
their successes and challenging perceptions as-
sociated with women and girls’ golf.
Disability is another important area when it
comes to inclusivity – and it can also have an
important impact on the bottom line. A new
report by Accenture shows that companies that
embrace best practices for employing and sup-
porting more people with disabilities in their
workforce outperform their peers. Accenture’s
analysis also reveals that US GDP could get
a boost of up to US$25 billion if more people
with disabilities joined the labour force.
The economic benefits of disability inclu-
sion go far beyond direct access to work. Sup-
porting people with complex disabilities to
undertake self-care or to help with household
tasks, and enabling a child with disability to at-
tend school all have broader benefits in open-
ing up new opportunities and redistributing
care burdens, with knock-on economic as well
as social impacts.
EDGA (formerly the European Disabled
Golf Association) is a not-for-profit volunteer
organisation that promotes golf for players
with disability at every level. This year, the in-
augural EDGA Dubai Finale, running along-
side the season-ending DP World Tour Cham-
pionship, will see players with disability tackle
the same course set up as the European Tour
professionals.
“The essence of our business is smarter
trade to help build a better future for everyone.
In golf, that means playing our part in opening
up the sport to people of all ages, backgrounds,
gender and ability,” says Daniel Van Otterdijk,
Senior Vice-President, DP World Group Cor-
porate Communications.
Page 39
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Page 40
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Sustainability
PLASTIC RECYLING
Kasun Illankoon spoke to Vanden Recycling CEO Damien van Leuven, on the importance of
plastic recycling and what steps can be taken to increase the recycling rate in the GCC
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Logistics News ME | December 2019 | 41
December 2019
V
anden Recycling has established a new
location in Dubai, servicing the Gulf
Cooperation Council (GCC) region.
Currently, the recycling rate is less than 10%
in the region. Established recycling ecosystems
exceed 35% recycling rates. With research re-
leased last year finding that Saudi Arabia and
UAE had gained a status of one of the world’s
largest waste producers, the region is now push-
ing an agenda to reach improved diversion rates
as soon as 2021. Vanden Recycling now handles
over 50,000MT per year of plastic for recycling
and covering more than 100 different grades of
recycled plastics.
Vanden Recycling CEO, Damien van Leuven
emphasized what steps could be taken to in-
crease the recycling rate:
“Reduce the amount of unrecyclable packag-
ing, educate the public on the impact of good
separation, implement container return schemes
(bring back schemes) and build high quality in-
frastructure so the material can be used in the
circular economy.
Everything requires a balance. Regulations
should be put in place to reduce unrecyclable
materials entering the market, incentivise com-
panies who use recycled material in their prod-
ucts and invest heavily in education to the pub-
lic and industry.”
Damien further added: “The best way to
make recycling convenient is actually very sim-
ple. Design and produce products with recy-
cling in mind, collect and segregate materials at
source (or implement bring back schemes) and
recycle them to a high enough quality so they
can be used in the circular economy. Recycling
is often over complicated unnecessarily and
therefore requires great technical innovation. If
you focus on the quality of design and collec-
tion, materials can be used again and again.”
“The best way to make recycling conveni-
ent is actually very simple. Design and produce
products with recycling in mind, collect and
segregate materials at source (or implement
bring back schemes) and recycle them to a high
enough quality so they can be used in the cir-
cular economy. Recycling is often over compli-
cated unnecessarily and therefore requires great
technical innovation. If you focus on the quality
of design and collection, materials can be used
again and again,” said Damien.
Damien told us why it was important for
them to set up an office in Dubai: “Although
UAE has a low recycling rate now, they have
ambitious plans to reach much higher lev-
els and we see ourselves helping to achieve
that. Right now we are looking for partners
to work with locally to secure quality mate-
rial supply and build infrastructure to make
them leaders in the circular economy. There
is an opportunity for food and beverage com-
panies to join together and become leaders in
recycling the waste their products produce to
a high quality within the UAE. Everyone’s
mindset must change to seeing Supply, rather
than seeing waste!”
“The possibility to manufacture commodities
and products from the waste materials collected
from households is perhaps the biggest opportu-
nity to have an impact on recycling and for the
UAE to become a world leader in the sector.
Over the past 2 years we have developed an
internal education and content creation team
who travel the world to “pull the curtain back”
on recycling and show what happens to materi-
als and what they can be made into. Working
with customers and local governments, we de-
velop tailored education content for internal
systems and external marketing. One of the
best ways to kick start interest in recycling the
right way is to leverage your sustainability ef-
forts to create a positive impact for your brand.
We see a great opportunity to bring this service
to the market in the UAE to help build the cul-
ture of recycling.”
Damien on how companies can benefit by
using Vanden Recycling: “We help transform
their waste into a valuable commodity. If be-
ing a sustainable company is important to
them or is likely to be a key driver for their
customers in the future, then they must take
action or risk being left behind. The benefit in
this case is not only keeping the business you
have, but we want to help you use recycling
and sustainability to become a platform for
growth in the future.”
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Sustainability
Sustainable
Practices
Dubai Industrial City Leads Discussion on Sustainability in Industrial Sector
D
ubai Industrial City, one of the larg-
est industrial hubs in Dubai and the
region, and a member of TECOM
Group, hosted the third edition of DI Talks, a
series of expert-led discussions within the con-
text of advanced and sustainable manufactur-
ing and other industrial sectors.
Hosted at The Recycling Hub by Enviros-
erve in Dubai Industrial City, under the theme
‘Sustainability’, the series highlighted ways to
achieve green manufacturing through adopting
more sustainable practices and technologies.
The gathering convened experts, decision
makers, professionals and educators in the
UAE. Speakers included Stuart Fleming, CEO
and Founding Partner of Enviroserve, James
Stewart, General Manager of ALEC Energy,
Thomas Bosse, Head of Programmes at Dubai
Carbon Centre of Excellence (Dubai Carbon),
Rory McCarthy, Chief Commercial Officer at
Yellow Door Energy, Ridah Sabouni, Man-
aging Director of Energetics, Amit Kotecha,
Head of Commercial at Dubai Carbon, and
Professor Bassam Abdel-Karim Abu-Hijleh,
Dean of the Faculty of Engineering and IT at
The British University in Dubai.
Speaking on the occasion, Saud Abu Alsha-
wareb, Managing Director of Dubai Industrial
City, said: “As a key driver in achieving the
objectives of Dubai Industrial Strategy 2030,
we are pleased to host the DI Talks platform
to boost knowledge in the industrial sector and
bring together experts and professionals from
across industries, allowing for collaboration and
innovation. We are extremely pleased with the
growing participation and engagement of all
stakeholders, from the public, private and aca-
demic sectors, for each edition of this initiative.”
Following the welcome address by Alsha-
wareb, Stuart Fleming in his keynote speech,
said: “With significant environmental challeng-
es ahead, we are in crucial need of a roadmap
that includes radical, efficient and effective
solutions. Global sustainability is one of the
many new concepts that have emerged, which
require great leaps to realise.”
He added: “At Dubai Industrial City, our
factory is working to change the industry ste-
reotypes, especially with regard to environ-
mentally-friendly practices. We also see the op-
portunity to elevate this sector in collaboration
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Logistics News ME | December 2019 | 43
December 2019
with the younger generation. We aim to build
upon the younger generation’s awareness of en-
vironmental issues and support the wide range
of initiatives and actions they are launching.”
James Stewart said: “The problem we face
when looking at implementing environmental-
ly-friendly practices is the prevailing idea about
their high costs. The reality is that there are
many ways to achieve long-term results at an
affordable cost. Manufacturers can work with
environmentally friendly solution providers to
develop a plan that suits both their budget and
the size of their business.”
For his part, Thomas Bosse said: “Through
our work, we are putting in place an equation
to ensure benefits at three levels: social, eco-
nomic, and environmental. Government agen-
das and strategies play a key role in support-
ing a better future in terms of reducing carbon
emissions in various processes. Therefore, it is
crucial to raise community awareness about
the importance of preserving the environment
and our resources as it’s a responsibility of all
community members.”
During the panel discussion titled, ‘Adopt-
ing more advanced and sustainable manufac-
turing and production technologies and prac-
tices in the UAE’, speakers Rory McCarthy,
Ridah Sabouni, Amit Kotecha and Abdel-
Karim Abu-Hijleh discussed a number of sus-
tainable approaches and methods that organi-
sations must implement in their strategic plan
and agreed on specific recommendations.
Takeaways from the session included high-
lighting the importance of raising community
awareness and spreading the word on the need
to control the consumption of water, energy
and other natural resources. The session also en-
couraged greater collaboration and emphasized
the need for significant investments to strength-
en the education system and implement voca-
tional training for workers in various sectors.
The participants also reaffirmed the tremen-
dous prospects for achieving sustainability
through active public-private partnerships with a
supportive legislative system and investments in
modern technology to provide a much-needed
push towards environmentally friendly indus-
trial processes. They noted that doing so would
further encourage communities to act towards a
future that holds positive implications for the en-
vironment, return on investments for businesses,
and better health for individuals.
Dubai Industrial City launched DI Talks
in early 2019 as a platform for its business
partners and industry leaders to share their
knowledge and expertise and discuss the latest
trends. The first edition in January focused on
food manufacturing and its role in food secu-
rity, while the second in June spotlighted fu-
ture trends in logistics and manufacturing. The
initiative supports the role of Dubai Industrial
City as a partner and main contributor to the
Dubai Industrial Strategy 2030.
Facts and figures
• October 2019 - Dubai Electricity
and Water Authority (DEWA) has
connected 1,354 photovoltaic
(PV) installations on residential,
commercial and industrial
buildings with a total capacity of
125 MW as part of its Shams Dubai
initiative.
• July 2019 - 19% reduction in net
carbon emissions in the emirate of
Dubai, according to the Supreme
Council of Energy in Dubai
• Between 2009 and 2018 – Savings
of 7.4 billion gallons of water,
equivalent to AED1.2 billion in
Dubai
• Between 2009 and 2018 – Savings
of 2 terawatt-hours of electricity
• Between 2009 and 2018 -
Reduced 1 million tonnes of
carbon emissions
• By 2050: 75% of Dubai’s energy
needs are to be met from clean
sources, according to the Dubai
Clean Energy Strategy 2050
Saud Abu Al-Shawareb, Managing
Director of Dubai Industrial City
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E-Commerce
Against a gross domestic product of $780 bil-
lion, and a per capita income of $88,270, Sau-
di consumers have a high disposable income.
Smartphone penetration rates of close to 70
per cent and new e-commerce regulations will
help power a logistics boom into 2020, when
the industry is expected to be worth $25 bil-
lion, up from $18 billion in 2019.
Already, the average basket size for on-
line purchases within the Kingdom stands at
around $150, in line with markets such as the
US and UK, and higher than $100 in China,
Bain & Company says.
Amidst this surging demand, ports around
Why logistics start-ups
need smart, connected ports
Start-up activity has been booming across the Gulf, as local and foreign entrepreneurs capitalise on
a highly connected base of young consumers with high disposable incomes to launch products and
services that meet the region’s unique needs. Opportunities are only going to increase across the
Gulf and particularly in Saudi Arabia as the Kingdom opens its doors to new business.
the edge of this explosive and lucrative mar-
ket are poised to benefit. As a principal import
gateway to Saudi Arabia, Bahrain’s Khalifa
Bin Salman Port (KBSP) is set to expand its al-
ready significant benefits for companies operat-
ing within its free zone. The port offers a range
of value-added services to entrepreneurs in the
manufacturing and logistics sector.
In addition to its excellent capacity (it is
one of the few ports to have spare capacity of
close to 50%), efficient operations and mar-
ket-leading turnaround times, operators using
the port can expect a mere 30-minute jour-
ney to the King Fahd Causeway with Saudi
Arabia and a short 10 minute-drive from the
seaport to airport. Not only does Bahrain of-
fer 100% foreign ownership for entrepreneurs,
but with the lowest setup and operating costs
in the GCC, companies save 30-50% com-
pared to neighbouring countries.
Already, the Bahrain logistics zone services
third-party logistics and freight forwarding
services, general and specialised storage and
distribution activities in the re-export business,
and value-added logistics services such as com-
ponent assembly, packing and packaging, label-
ling, testing and repair, mixing, weighing and
filling, and other light manufacturing activities.
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Logistics News ME | December 2019 | 45
December 2019
Smart ports as trade enablers
The recent launch of 5G networks on the is-
land – Bahrain became the first country in
the region to roll out commercial operations
of the new bandwidth capability – puts KBSP
firmly in the lead in the race to be the first
smart port in the region and is set to acceler-
ate its offering for start-ups. The new technol-
ogy will enable container transfer efficiency
with automated, intelligent solutions, doing
away with a dependence on human resources
operating container cranes under harsh work-
ing environments.
Using 5G-based solutions, one operator will
be able to handle multiple gantry cranes while
working in a comfortable central control room,
5G leader Huawei said in a white paper on the
subject. In the near future, the technology can
be leveraged for multiple applications, such as
autonomous driving of automated guided vehi-
cles and Intelligent Guided Vehicle video man-
agement in port.
But ports will not rely on 5G alone. Other
technologies that will improve efficiencies in-
clude solutions such as automated weighbridg-
es to ensure uninterrupted truck flows with
streamlined operations, as well as port infor-
mation and management systems — and im-
proved port capacity, broadly seen as the most
pressing issue of the moment.
About 90 per cent of global trade relies on
maritime transportation, according to indus-
try statistics. Smart ports are seen as a game-
changer for the maritime trade and the wider
logistics business, boosting trade expansion
through operational efficiencies such as au-
tomated transaction processing, faster cargo
turnaround times, improved staff safety and a
reduced carbon footprint. These attributes will
stand Gulf nations in good stead as they revive
their ancient role as major transit points at the
centre of global trade on the new 65-nation
Silk Road.
Goods manufactured in Bahrain and
around the Gulf will further benefit from
the opening of a new $1.1 billion terminal at
Bahrain International Airport in March. Pro-
jected to have the fastest connecting times in
the region, the new airport will complement
sustainable long-haul trade for logistics opera-
tors. Together with KBSP, it will lead to faster
and more efficient operations, and in turn to
reduced transit times, happier customers and
greater business volumes.
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Supplier News
The
Saudi
Logistics
Hub,
a
government
initiative
mandated
to
support
the
growth
of
the
country’s
logistics
sector,
held
its
first global roadshow in the
UAE in collaboration with
the National Association of
Freight and Logistics (NAFL).
Numerous
business
leaders
from
the
logistics
sector attended the event,
held
on
November
3
at
the
Dubai
International
Financial Centre (DIFC), and
learned
about
investment
opportunities
resulting
from Saudi Arabia’s latest
initiatives.
In 2018, the UAE was Saudi
Arabia’s sixth-largest export
market and its third-largest
import
market.
Non-oil
exchange between the two
countries
reached
US$29.2
billion in 2018, a surge of 35
percent over 2017, reflecting
the strength of the strategic
partnership and the unity
of visions between the two
countries. While the UAE has
consolidated its status as a
logistical hub for the Middle
East, Saudi Arabia is one of
the largest consumers and
producers in the GCC region,
accounting for close to half of
its economy.
Aimed
at
strengthening
Saudi Arabia’s ties with key
global
logistics
markets,
the
roadshow
educated
investors and other sector
leaders
about
the
Saudi
Logistics Hub and its efforts
to transform the country’s
logistics sector, as well as
the ongoing ease-of-doing-
business
reforms
and
investment initiatives.
In line with Saudi Vision
2030, the Saudi Logistics Hub
seeks to seize opportunities,
set
targets
and
outline
strategies
that
generate
improvements
across
infrastructure, processes and
procedures while modernizing
the governance of the logistics
industry in light of greater
private sector participation.
His Excellency Eng. Saleh
bin Nasser Al-Jasser, Minister
of Transport and Chairman of
the Saudi Logistics Hub, said:
“The transport and logistics
sector in Saudi Arabia is
experiencing
unprecedented
growth, radically transforming
its regulatory structure to
create
a
favorable
trade
environment
and
drive
economic
development.
The
Saudi
Logistics
Hub
has
fronted
the
country’s
transformation into a leading
logistics hub with multiple
pro-investment
reforms
that
encourage
trade
and
transshipment movements.”
Saudi Arabia, UAE to Expand Cross-Border
Logistics Cooperation
U p d a t i n g y o u o n t h e r e g i o n ’ s s u p p l i e r s
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Logistics News ME | December 2019 | 47
December 2019
The
Bahrain
Economic
Development Board (EDB)
– the investment promotion
agency for the Kingdom of
Bahrain – has announced
that one of Asia’s largest
third-party logistics provider,
Kerry Logistics Network, has
launched operations in the
Kingdom.
The
Hong
Kong-
headquartered
company,
which manages 60 million
square
feet
of
logistics
facilities over 53 countries
and territories, investment
in Bahrain is part of their
regional footprint expansion
plans to enhance access to
key markets such as the Saudi
market – the Gulf’s largest
market.
As well as access to Saudi
Arabia and the opportunity
to scale across the wider
$1.5 trillion GCC markets,
Kerry
Logistics
cited
the
EDB as part of their decision-
making process in launching
operations in Bahrain.
Mr.
Raymond
Cheng,
Director – Middle East &
Africa at Kerry Logistics said:
“Bahrain’s access to the region
is unrivalled, as is the support
we received from the EDB.
There is enormous potential
to grow and scale our services
across Saudi Arabia, the GCC
and beyond. The Kingdom has
acted as a commercial bridge
between the East and the West
for thousands of years. In
today’s increasingly digital and
hyper-connected world, it is
the ideal regional logistics hub.”
Hussain
Rajab,
Co-
Chief Investment Officer –
Manufacturing,
Transport
and Logistics at EDB said:
“Attracting a company of
the size of Kerry Logistics
required
seamless
collaboration
and
work
between
the
Economic
Development board Bahrain,
the Ministry of Industry,
Commerce & Tourism and the
Ministry of Transportation
and
Telecommunication
to support the company in
every stage during the setup
process. The rapid access to
key decision-makers enjoyed
by businesses, large or small,
when looking to set up in
Bahrain is unparalleled.”
Kerry Logistics
Launches Regional
Operations In Bahrain
ENOC Group has launched ENOC Link, an innovative digi-
tal venture that enables refuelling services to businesses
and fleet owners across the UAE.
ENOC Link is created as part of ‘Next’, the Group’s digi-
tal accelerator programme announced earlier this year.
ENOC Link introduces a revolutionary business model
that provides a convenient, reliable, and safe petrol and
diesel delivery. ENOC Link fulfils the changing fuel service
needs of businesses in the region. The service ensures easy
access to quality fuels as and when required by businesses
and in accordance with the highest safety standards.
ENOC Link’s operations are available to serve fuelling
requirements of business and commercial fleets across
the UAE.
ENOC Group launches
ENOC Link
Page 48
48 | Logistics News ME | December 2019
www.cbnme.com
Goals and Objectives
These are challenging times dominated by
uncertainty and complexity. Amidst con-
stant change, GAC Group remains a robust,
consistent and professional service provider
of global shipping, logistics and marine ser-
vices. One with our customers’ interest at
heart.
We demonstrate these in our integrated
communications programme which aims to
create a strong preference as our customers’
preferred partner to help grow their busi-
ness. That’s why our brand promise is: De-
livering your strategy.
As the brand custodian, my team develops
a unified GAC identity that speaks in one
voice and accurately reflects our ethics, val-
ues and promise of quality in everything we
do to increase GAC’s desirability and equity.
Positioning GAC as one of the Market
Leaders
In a highly competitive marketplace, we
have to differentiate ourselves and our brand
to be heard, seen and felt amidst the noise
in a saturated media environment. Today’s
audiences have evolved and are more sophis-
ticated, preferring a more nuanced approach
beyond direct messaging.
Instead of showing ships or warehouses,
a series of unexpected, even incongruous
images plays a starring role in our current
#GACdares branding campaign. These days
the GAC brand image contains flying frogs,
perfect soufflés, diamonds, wolves and more.
The playful use of quirky visuals to deliv-
er our message makes GAC and our services
stand out from the crowd. The unorthodox
approach speaks of GAC’s willingness to go
beyond the expected to serve our customers
and how we embrace the disruptive changes
in the markets we serve.
Attributes
Corporate Communications for an or-
ganisation as diverse as GAC demands
a certain amount of mental gymnastics.
I have had to develop my own skillset to
lead a global team, champion new ideas,
nurture innovation, take calculated risks,
creatively develop and manage complex
long-term projects, and work across cul-
tures. I have also had to hone my diplo-
matic and people skills to effectively nego-
tiate with managers, external parties and
key influencers.
Teamwork
Quite simply, I couldn’t do my job without a
team armed with great creativity, expertise,
team spirit and the open-mindedness it takes to
venture where we (and others) have not gone be-
fore. We have an impressive collection of multi-
disciplinary skills in our Corporate Communi-
cations department, and just as importantly, we
have the support of Group Management.
Hweesan Teng, Senior Corporate Communications Manager, GAC Group, tells us about her role and
how she is helping to contribute to GAC’s success
Hweesan Teng
Unsung Heroes
December 2019
Page 49
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& Yacht Club
Al Boom
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Creek Park B
Creek/Al Jaddaf
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Metro Green Line
Abra
Water Bus
Enjoy easy
connectivity across
the Al Jaddaf area.
Routes
Abra and Ferry timings:
Air-conditioned Abra
Al Jaddaf Marine Station
to Dubai Festival City
(BM2)
Saturday – Thursday
7:00 am - 12:00 midnight
Friday
9:00 am - 12:00 midnight
10 minutes (Peak Hours)
20 minutes (Off-peak Hours)
AED 2 per person,
per trip in one direction
Ferry
Round Trip – DFC
Every day
4:00 pm
Min. of 8 passengers
Timings
Frequency/Fares/Features
For detailed timings and information, visit the respective customer service office inside the station.
Children under 5 years travel for free only for commuter trips.
Page 50
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Future Supply Chain Management &
Logistics Leaders
Dubai, UAE
Future Supply Chain Management & Logistics
Leaders, Digital Transformation and AI power-
ing the future of SCM and Logistics in an era of
omnichannel and service delivery excellence.
Embracing the digital revolution for high impact,
high value and high sustenance in the circular
economy. Deep-dive into specific challenges in in-
teractive, facilitated small group discussions. Take
a seat next to thinkers, movers, and shapers and
make valuable connections for future synergies.
World Aviation Safety Summit
Dubai, UAE
The World Aviation Safety Summit bringing to-
gether safety professionals and senior leadership
from airlines, airports and aviation authorities,
the World Aviation Safety Summit is the defini-
tive meeting place in the Middle East for all
those for whom safety is a critical function. The
great opportunities for growth in aviation also
mean significantly increased threats as budget
and time are increasingly constrained.
December
December
8-10
9-10
Digital Supply Chain Innovation and
Humanless Warehouse Forum
Singapore
Digital Supply Chain Innovation and Hu-
manless Warehouse Forum brings together
senior supply chain logistics industry leaders,
influential technologists, and directors from all
over the region, for a high profile gathering of
refreshing, new thought leadership and collab-
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tion in supply chain and logistics management.
December
4-6
T h e k e y e x h i b i t i o n s , c o n f e r e n c e s ,
a n d s e m i n a r s c o m i n g u p t h i s m o n t h
Save the date
CBNme.com/logistics-news
twitter: @logisticsnewsme
Facebook: /LogisticsNewsME
Marintec China
Shanghai, China
This is Asia’s leading event in the
global Maritime sector with new
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meet with industry leaders and
business partners face-to-face.
December
3-6
Page 51
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