Logistics News, December 2021
Page 1
CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
DECEMBER 2021
EMPOWERING
TRADE
O P - E D
Bridgestone's Stefano Sanchini
addresses urban mobility
S U S T A I N A B I L I T Y
Green Hydrogen Fuels
as the backbone for decarbonisation
T A L K I N G P O I N T
A quest to
secure the future of logistics
DP WORLD’S ECOMMERCE PLATFORM
DUBUY.COM
Page 2
A MEMBERS OF EMIRATES TRANSPORT BUSINESS CENTERS:
Page 3
LOGISTICS NEWS ME | DECEMBER 2021 | 3
EMPOWERING
TRADE
18 TALKING POINT
A QUEST TO SECURE THE FUTURE OF
LOGISTICS
Oman-based Asyad Group is technologically
arming itself to meet market needs and
empower a more future-proof sector
28 OP-ED
ADDRESSING URBAN MOBILITY
Stefano Sanchini, Regional Managing Director,
Bridgestone writes about the rise of digitally
enabled solutions in urban mobility
30 EVENT REVIEW
TECHNOLOGY AT THE FOREFRONT
Hypermotion’s first show outside Europe
solidifies Dubai’s status as next-generation
transport and mobility accelerator
34 EVENT REVIEW
IRF MEETING CALLS FOR CONSENSUS-
BUILDING AND SUSTAINABLE MOBILITY
IRF World Meeting showcased relevant
knowledge to a wide cross-section of
road mobility stakeholders and focused on
delivering solutions to the world’s pressing
mobility questions
38 INTERVIEW
SWIFT AND SECURE
The CEO of Pakistan’s fastest growing logistics
start up, Muhammad Uns, talks about what
makes Swyft a success and of the country’s
budding eCommerce potential
42 TRUCKS
ALLISON TRANSMISSION POWERED
MERCEDES-BENZ ATEGO MAKES FOR A
SEAMLESS DRIVE
Efficiency and reliability are what the
Mercedes-Benz Atego champion as it offers
the users a smooth driving experience coupled
with reduced costs and increased safety
44 TRUCKS
UD TRUCKS LAUNCHES NEW EURO 5
RANGE IN THE REGION
New Euro 5 range offers enhanced durability
and boosts profitability and includes the Euro
5 Quester and Croner
46 SUSTAINABILITY
GREEN HYDROGEN FUELS
set to be the backbone for the sector’s
decarbonisation, IRENA says
Since the launch of DP
World’s eCommerce
platform DUBUY.com in April,
the B2B marketplace has
seen exponential growth.
We sit with Mahmood
Al Bastaki, Chief Operating
Officer at DT World - DP
World to tell us more
22
IN THIS ISSUE
34
46
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4 | LOGISTICS NEWS ME | DECEMBER 2021
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EDITOR’S NOTE
LNME
As a result, the sector reached a value of USD22
billion by the end of 2020.
eCommerce has been the digital backbone
for innovation in the entrepreneurship sector
in MENA. Its growth during the pandemic has
benefitted the broader ecosystem - specifically
the logistics and fintech sectors, the report
reveals.
This has pushed retailers from all sectors
to offer products online – from furniture
and cutlery to live plants. We’ve also seen
eCommerce enter the business-to-business (B2B)
space in the UAE.
In early 2020, we were introduced to
Tradeling, a Dubai-based B2B platform backed
by Dubai Airport Freezone Authority. The
marketplace was introduced to help businesses
across Middle East & North Africa procure
different products from all around the world.
In less than two years, the platform has
signed deals with multiple entities from local
eCommerce companies to international trade
bodies.
Earlier this year, DP World the UAE-based
multinational logistics company entered the B2B
eCommerce segment and launched DUBUY.ae.
The marketplace initially introduced in Rwanda,
Ethiopia and now Kenya is helping unlock
access to global markets for small and medium-
sized UAE enterprises, using DP World’s end-
to-end integrated supply chain services to fulfil
orders for export and to receive goods.
Our cover story delves into why DP World
is moving into the eCommerce domain, why
Africa and how technology is reshaping the
logistics sector.
A
s the world gets more digital savvy,
we see eCommerce broaden to
include never seen before sectors
enter this domain. The pandemic
further accelerated this. According to a
report conducted by the Legatum Center for
Development and Entrepreneurship at MIT
and Wamda the eCommerce sector doubled
in size from USD4.2 billion in 2015 to
USD8.3 billion by 2017.
This was due to a rapid rise in internet
penetration, the arrival of 4G, and a young
population inclined to making purchases
online. The report further says that today,
80% of young Arabs shop online frequently,
compared to 71% in 2019. In addition,
50% of those aged 18-24 in MENA are
shopping more online after the pandemic.
Jochebed Menon
Editor, Logistics News Middle East
jochebed@bncpublishing.net
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12 | LOGISTICS NEWS ME | DECEMBER 2021
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REGIONAL NEWS
LNME
D
ubai Airshow 2021 was of-
ficially the biggest edition of
the event since it first began
in 1989, with an astonishing
USD78 billion worth of deals
announced during the week.
The mega event welcomed more than
104,000 attendees and witnessed a 50%
increase in trade visitors which included
global senior executives from 148 coun-
tries. The Airshow was bigger than the
pre-pandemic 2019 edition in terms of
visitor numbers and deals announced.
It was also a significant milestone for the
defence and space sectors which saw a
range of deals and agreements declared.
Timothy Hawes, Managing Director at
Tarsus Middle East, organisers of Dubai
Airshow 2021 said: “It has been a truly
incredible Dubai Airshow. The event has
been a real testament to the resilience,
robustness and adaptability of the avia-
tion and aerospace industries to come
back with such strength after the pan-
demic.
“We have seen an industry transition with
significant levels of innovation, techno-
logical advancement, and digital transfor-
mation right across the show with many
exhibitors displaying brand new solutions.
There have also been greater commit-
ments towards sustainability and decar-
bonisation, which is of critical importance
across the globe. The attendance levels
of global senior executives from across
the industries has also never been higher
than this year.”
Some of the notable deals which took
place during the event included Airbus
who announced orders and commitments
totalling 408 aircraft (269 firm orders and
139 commitments). The agreements cov-
ered the full range of commercial aircraft
families, including a first commitment for
the A350F freighter derivative.
Airbus launched its latest global market
forecast outlining progressively shifting
demand from fleet growth to accelerated
retirement of older, less fuel-efficient air-
craft resulting in a need for some 39,000
new-build passenger and freighter air-
craft. Of these, 15, 250 aircraft (around
40%) are for replacements.
On the opening day of the show alone,
Indigo Partners portfolio airlines placed
a firm order for 255 A321neo Family
aircraft, including 29 XLR. This included
Wizz Air ordering 102 aircraft (75 A321n-
eo + 27 A321XLR); Frontier 91 aircraft
(A321neo); Volaris 39 aircraft (A321neo)
and JetSMART 23 aircraft (21 A321neo +
2 A321XLR).
Boeing announced an order of 72 of its
737 Max from new Indian airline Akasa
Air. It also announced orders for 11 of its
737-800BCF cargo planes from aircraft
leasing company Icelease, nine converted
767-300BCF freighters from DHL, and
orders for two of its long-range 777F
freighters from Emirates SkyCargo.
Boeing received four orders of passen-
ger planes and freighters from Air Tan-
zania and three of its widebody 777-300
passenger jets from UAE-based aviation
services provider Sky One FZE.
DUBAI AIRSHOW MARKS MAJOR TURNING POINT IN RECOVERY AND GROWTH
OF AEROSPACE INDUSTRY
Page 13
LOGISTICS NEWS ME | DECEMBER 2021 | 13
REGIONAL NEWS
D
HL Global Forwarding and CFC Fertilizers and
Chemicals LLC UAE [CFC Fert] and its techni-
cal partner Evergrow for specialised fertilisers
S.A.E. have signed a Memorandum of Under-
standing (MoU) to enter into global strategic
partnership agreement on the development of exclusive
logistics solutions for CFC Fert/Evergrow Groups, cover-
ing all aspects of the company’s logistics needs across the
globe in line with their growth plans.
The MoU was signed by Amadou Diallo, CEO Middle
East and Africa at DHL Global Forwarding, Tobias Maier,
CFO DHL Global Forwarding Middle East and Africa, and
Dr. Ahmed Khalifa –CFC Fert Group CEO, and Eng. Mo-
hamed Elkheshen, Evergrow Group Chairman& Managing
Director.
Amadou Diallo, CEO – Middle East and Africa at DHL
Global Forwarding, said: “We are delighted to be support-
ing CFC Fertilizers and Chemicals as it embarks on the next
stage in its global expansion journey. DHL has the proven
expertise in handling the logistics needs of the fertiliser and
chemicals sector across the world, in line with the safety,
environmental regulations, as well as the storage and trans-
portation requirements for the industry.
“DHL’s global footprint, ably backed by its world-class
systems and innovative solutions, will be a major enabler in
CFC’s plans to become a global leader in its domain.”
Commenting on the agreement, Dr. Khalifa, said: “This
logistics partnership will support CFC Fert Group’s current
operations, and our new investment plans to build new
phosphate and potassium-based fertilizers and animal feed
complexes in Egypt and North Africa during the coming 3
years in addition to our commercial expansion plan the 4
Commercial Hubs ‘CFC Fert Hubs’ in Egypt, UAE, Tanzania,
and Brazil.”
As part of the agreement, DHL Global Forwarding will
manage all logistical movements, as well as import require-
ments across CFC Fert/Evergrow’s operations globally.
In addition, DHL will also implement a programme of
transformational improvements and accelerated digitalisa-
tion to support the company’s future growth plans globally.
“There is a need for customised products and services in
the fertilizer and chemicals logistics sector – something that
requires smarter, more flexible and more automated logis-
tics concepts. DHL has in place logistics advances that can
be adapted to the special requirements of the chemical
industry with CFC Fert/Evergrow,” added Diallo.
DHL GLOBAL FORWARDING TO PROVIDE CFC FERT/EVERGROW
WITH TAILOR-MADE LOGISTICS SOLUTIONS
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REGIONAL NEWS
LNME
D
ubai Industrial City has announced
that WenChao Group is investing
more than Dhs735 million to con-
struct a world-class food manufacturing
and distribution facility in the business
district.
The new agreement was signed at the
Global Manufacturing and Industrialisa-
tion Summit.
Founded in Dubai in 2006, WenChao
Group has a diverse portfolio which
also includes a retail group integrating
eCommerce logistics, chain hypermarket
‘Wemart’ and food processing. The or-
ganisation has also founded several F&B
brands, including YaoYi Tea and Tasty Yue,
and boasts a global trade network cover-
ing nearly 20 countries.
The first phase of the WenChao Lo-
gistics Hub Dubai is scheduled to begin
in the first half of 2022, comprising an
integrated warehouse, distribution centre,
food processing and manufacturing plant
for semi-cooked and braised food.
The more than 950,000 sq. ft factory will
incorporate the latest technology to sup-
port a predicted food production turnover
worth up to Dhs500 million annually.
Saud Abu Al-Shawareb, Managing
Director of Industrial City, said, “We are
honoured to welcome WenChao Group
into our comprehensive ecosystem. For
well over a decade, they have dem-
onstrated tremendous innovation and
growth with their production and storage
activities, as well as e-commerce logis-
tics.”
He added: “This new partnership dem-
onstrates Dubai Industrial City’s commit-
ment to the Operation 300bn strategy by
enhancing the UAE’s industrial sector and
diversifying our national economy. This
factory will play a major role in localising
food production and distribution and feed
our ambitions to develop a more sustain-
able and self-reliant future.”
Jiansheng Sun, Chairman of WenChao
Group said: “We are excited to set up our
logistic hub in Dubai Industrial City, the
first significant milestone of our strategic
cooperation. We look forward to creating
new engines of opportunity for growth
and innovation, building on Dubai’s lead-
ing position as a hub for innovation. The
new world-class logistics and food pro-
duction facility in Dubai Industrial City will
place us in a strong position to manufac-
ture, store and distribute food efficiently
while contributing to the local economy.”
WenChao Group also owns the Wen-
Chao Green Farm in Dubai’s Nazwa de-
sert region since 2012, where they grow
approximately 50 varieties of vegetables
across 80,000 sq. ft. They employ ecolog-
ically friendly agricultural methods, swap-
ping out chemical pesticide or fertiliser for
organic manure and manual weeding.
The company aims to venture into verti-
cal farming in 2023 by taking advantage
of cutting-edge agricultural technologies
to overcome challenges posed by the
natural desert environment. The second
growth phase will see the construction of
a 4 million sq. ft vertical farm set for com-
pletion in 2025.
WENCHAO GROUP TO SET UP DHS735MN
LOGISTICS FACILITY IN DUBAI INDUSTRIAL CITY
Page 15
LOGISTICS NEWS ME | DECEMBER 2021 | 15
REGIONAL NEWS
E
mirates Post Group (EPG) announced its latest collaboration
following a Memorandum of Understanding (MoU) which it
signed with BrightDrop Solutions LLC (BrightDrop), a new
business from General Motors (GM), reimagining the commercial
delivery and logistics industry for an all-electric future.
The agreement seeks to support EPG’s growing operations
at Emirates Post, the UAE’s official postal operator and leading
express services provider for more efficient, smarter, and sustain-
able last mile solutions.
The agreement was signed by Badr Al Olama, Chairman of
Emirates Post Group, and Luay Al Shurafa, President and Manag-
ing Director of General Motors Africa and Middle East, during the
third day of the 4th Global Manufacturing and Industrialisation
Summit.
The signing of the agreement is in line with the shared vision of
both parties to explore opportunities around sustainable logistics
services in the UAE, particularly in delivery vehicles.
In addition, the parties agreed to cooperate in testing future
proof of concepts in line with their respective goals and strate-
gies, including the deployment of an electrified delivery ecosys-
tem and other new, innovative technologies.
Badr Al-Olama, Chairman, Emirates Post Group said: “Emirates
Post Group is transforming its business and adopting intelligent
solutions to establish competitive advantage, while promoting
sustainable solutions.
“We are pleased to work with BrightDrop to meet smart-
er and more efficient last mile services. This new agree-
ment fosters our commitment in improving our opera-
tions to be more dynamic, optimised, and eco-friendly.”
Emirates Post Group will explore how to leverage
BrightDrop’s ecosystem of connected delivery products,
software, and services to create a more sustainable and
more efficient transport of goods.
BrightDrop’s solutions are designed to reduce carbon
emissions and congestion, while helping companies
like EPG decrease costs, increase productivity, prioritize
driver safety, and support sustainability goals.
Travis Katz, CEO and President of BrightDrop said:
“The rise in eCommerce is creating challenges globally.
Electrifying EPG’s delivery fleet could help to combat the
negative effects of vehicle-related emissions on climate
change, while incorporating BrightDrop’s connected
products could help reduce delivery costs and improve
safety on roads across the UAE.
“Our ecosystem is centred around industry-leading,
high-tech solutions designed to make the world a clean-
er and more sustainable place to live and work, and we
believe it’s collaborations like this that will help acceler-
ate the development and deployment of these technolo-
gies on a global scale.”
EMIRATES POST GROUP INKS DEAL WITH BRIGHTDROP
TO BOOST LAST MILE SOLUTIONS
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WWW.CBNME.COM
REGIONAL NEWS
LNME
R
afed, the UAE’s prime group
purchasing organisation (GPO)
for the procurement, supply
chain management, storage and
distribution of essential medical
equipment pharmaceuticals has set ambi-
tious expansion plans across the emirates,
fuelled by cutting-edge technology and
industry 4.0 enabled warehousing.
The Abu Dhabi-based organisation,
which marks its 12-month anniversary, has
quickly established itself as a leader in the
UAE’s pharmaceutical logistics sector, suc-
cessfully operating out of its warehouse
and storage facility of the future, the Rafed
Distribution Centre.
While playing a pivotal role in the HOPE
Consortium’s vaccination efforts – housing
the country’s largest cold chain storage
capabilities – the Centre’s advanced tech-
nology has also enabled Rafed to revolu-
tionise the healthcare procurement sector.
With these advanced capabilities, Rafed
will drive forward the healthcare supply
chain as well as cement its expansion into
Dubai and the Northern Emirates.
Rafed’s CEO Rashed Al Qubaisi said:
“State-of-the-art warehouses that oper-
ate to Industry 4.0 standards, including
robotics, security systems and process
digitalisation will be critical to the growth
and progression of the entire healthcare
supply chain.
“In recent months we have established
a presence across other emirates and
across the globe, which support our plans
to launch strategic hubs that will support
our solutions and effectively reduce costs
to healthcare providers and pharmacies
across the country.”
Al Qubaisi explains that the partnerships
& collaborations that Rafed has done over
the span of one year since establishment
is not only a testament to Rafed’s suc-
cess and ability to deliver cost-effective
logistics solutions but has also accelerated
its expansion to serve an extended net-
work of hospitals, clinics and pharmacies
through competitive delivery, procure-
ment, pricing and contracting across the
UAE.
Al Qubaisi said: “The acquisition by
Pure Health in April 2021 has only fuelled
Rafed’s ambitions. As the preferred pro-
curement and logistics organisation for the
government healthcare providers, Rafed
has now set its sights on growing its pres-
ence within the private sector.”
“During the past 12 months, Rafed has
grown from an in-house department to a
UAE entity supporting all corners of the
UAE’s healthcare procurement needs,
celebrating key milestones, which have
cemented its position as leader within the
industry.
“These include its role as a founding
partner in the HOPE Consortium, the
procurement and supply of COVID-19
vaccines through the Rafed Distribution
Centre, securing the first global shipment
of the breakthrough treatment for COV-
ID-19 – Sotrovimab and securing the first
procurement contract for AstraZeneca’s
AZD7442 – the world’s first long-acting
antibody COVID-19 medication.”
Ahmed Al Bastaki, Rafed’s Chief Strategy
Officer, added: “A key focus for Rafed
during the pandemic has been to further
establish ourselves as an industry expert
in the healthcare sector. Working with as-
sociations and manufacturers directly will
enable further change for the healthcare
procurement supply chain. Our strength
over the past 12 months has been our
ability to optimise resourcing for hospitals
and our direct clients. Now we can also
create opportunities for manufacturers,
agents and suppliers.”
In addition to smart warehouses and
partnerships that provide advanced solu-
tions to organisations at every stage of the
supply chain, Rafed continues to develop
smart systems that will streamline pro-
cesses across its operations.
Through the partnership with Pure
Health, it plans to introduce an integrated
SAP digital system to provide immediate
procurement and logistics solutions to cli-
ents and introduce an enterprise resource
planning (ERP) system to identify process-
es that can be automated.
RAFED TO REVOLUTIONISE UAE HEALTHCARE
PROCUREMENT
Page 17
LOGISTICS NEWS ME | DECEMBER 2021 | 17
REGIONAL NEWS
D
ubai-based Jetex, a general
aviation trip support com-
pany, and Eve Urban Air Mo-
bility, an Embraer company,
signed a Memorandum of
Understanding and announced a partner-
ship aimed at developing the Urban Air
Mobility (UAM) ecosystem.
UAM will make air commuting more
accessible and convenient for everyone.
100% electric, quiet and safe, electric
vertical takeoff and landing (eVTOL)
aircraft are the future of transportation
aimed at easing congestion and bypass-
ing any potential ground mobility restric-
tions.
The creation of disruptive and widely
accessible UAM solutions will help de-
mocratise mobility by making it more
accessible, affordable, and offering com-
munities more options.
The new eVTOL aircraft concept results
from a broad range of tests and simula-
tions, aiming at operational optimisation
for the urban environment, considering
high reliability, low operating costs, a
lower noise footprint, being fully electric
powered and progressively autonomous.
With their global expertise, Jetex
and Eve will explore the possibilities to
develop UAM infrastructure in various
locations, map potential operations in
different environments and their efficient
integration.
A recognised leader in exceptional
customer service, Jetex will lend its ex-
perience to design a seamless passenger
journey, which will be aimed at utmost
comfort and convenience. Jetex will also
work closely with different authorities to
ensure that the new concept complies
with local regulations and requirements.
“Jetex is a recognised leader in innova-
tion, and we always seek new ways to
integrate new concepts ahead of the
market. The new partnership will allow
us to support Eve’s aircraft and product
development process, which will help
guide the integration of UAM with our
overall operations,” said Adel Mardini,
Founder & CEO of Jetex.
Backed by Embraer’s more than 50-
year history of aircraft manufacturing
and certification expertise, Eve unveils
a unique value proposition by offering a
suite of products and services.
Eve’s zero-emission and low noise
eVTOL represents a simple and intuitive
design that continues to reach devel-
opment milestones, including the first
flight of the engineering simulator in
July 2020, and a proof of concept in
October 2020.
JETEX AND EMBRAER COMPANY EVE TO DEVELOP
URBAN AIR MOBILITY ECOSYSTEM
Page 18
18 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
TALKING POINT
LNME
W
e need new ideas,” says
Eng. Abdulrahman Al
Hatmi, Group CEO,
Asyad Group. “I think
the world is full of talent
and it needs to be tapped.
There is a multitude of intellect in the
world. Hopefully, we will get some great
ideas out of this challenge, and some
good minds will come up with fantastic
proposals that we can adopt and inte-
grate, and hence make a difference in our
business and to the bottom line.”
Asyad Group has already positioned
itself as an integrated logistics solutions
provider and a logistics hub in the Middle
East and North Africa region, but now, it
is investing in research and development
in order to employ big data and emerging
technologies to develop sustainable solu-
tions and future-proof a more resilient
global supply chain.
“We see ourselves as a logistics front-
runner in the region in terms of integrat-
ing solutions, whether it be shipping,
land, or air solutions, and of course, free
zone offerings to provide customer with
a unique proposition that serves their
purpose,” says Al Hatmi, adding that the
idea for the Global Logistics Hackathon
originates from his belief that technology
will help the whole industry to provide
the best offering to its customers.
FIT-FOR-PURPOSE SOLUTIONS
In more detail, Al Hatmi explains that he
is taking the lead on the technology front
in a hope to offer fit-for-purpose solutions
to customers and the economy. “We want
to couple technological offerings with a
THE FUTURE OF LOGISTICS
A QUEST TO SECURE
Oman-based Asyad Group is technologically arming itself to
meet market needs and empower a more future-proof sector
Eng. Abdulrahman Al Hatmi, Group CEO, Asyad Group
Page 19
LOGISTICS NEWS ME | DECEMBER 2021 | 19
cost benefit analysis to help
the economy in terms of
employment,” he says, adding
how technology can help
overcome cultural obstacles.
“For example, working on
logistics jobs wasn’t attrac-
tive for young people. We
then automated the cranes,
which are now operated
through a control centre.
Now, these jobs have become
very popular with the locals.
It’s a slightly uplifted job that
is intellectually challenging.
This is a very good example
of technology enabling jobs.”
The company is also focus-
ing on employing robotics
at fulfilment centres and last
mile delivery. “We’re looking
at blockchain technology
and unified trading solutions
where all customers and
service providers can access a
single platform to meet their
needs,” Al Hatmi notes.
Artificial intelligence (AI) is
another area of interest for
Asyad Group. It hopes to use
AI to provide commercial
information to its teams.
“We’re looking at all sorts of
technologies that can be put
together and hopefully pro-
vide a great product, which
is a standout solution to our
customers and our employ-
ees,” he adds.
GOING GLOBAL
Apart from technologically
enabling itself, Asyad Group
is looking to become a global
player by first tapping into
the Indian subcontinent and
Africa.
“We need to expand our
targeted markets beyond the
GCC.” Al Hatmi explains.
“We need to tap bigger
markets. We all know that lo-
gistics is a very tough business
with small profit margins.
Therefore, we need to deal
with larger volumes to scale
up the business.”
India is quite a promising
market, he adds. “The GDP
growth is going to be pretty
good. I think you’re looking
at 7% year-on-year. Africa is
an emerging market; they’re
still upcoming and now is the
right time to support these
growing economies. I think
that, if we succeed in posi-
tioning ourselves as a service
provider to these countries, it
will be a win-win situation.”
The GCC region, with its 40
million residents, is consid-
ered a small market for the
logistics sector. Additionally,
the region is home to some
of the largest logistics firms.
This has made competition
even tougher for a sector
that is already tight on profit
margins.
“Competition is tough, let’s
not shy away from that fact,”
Al Hatmy says. “Everybody
around us has the same aspi-
rations. Everybody’s driving
the diversification agenda to
turn away from oil and fossil
fuel whether it’s regionally
or globally. It’s easy to turn
to logistics as a source of
diversification. But we cherish
good competition because it
makes you sharper. It makes
the industry much more at-
tractive. And to be honest, if
anything that the COVID-19
pandemic has showcased, it is
that logistics is a ‘make it or
break it’ test for economies.
And I think that is probably
the key message to take away
from this situation.”
Expanding on how the
COVID-19 pandemic has
drastically impacted global
supply chains, causing a lack
of products and parts avail-
able in the market, Al Hatmi
says, “We simply cannot get
access to products, as there is
a break in the supply chain,”
says Al Hatmi. >>>
THE FUTURE OF LOGISTICS | OMAN-BASED ASYAD GROUP
“WE NEED TO TAP BIGGER MARKETS.
WE ALL KNOW THAT LOGISTICS IS A VERY
TOUGH BUSINESS WITH SMALL PROFIT
MARGINS. THEREFORE, WE NEED TO
DEAL WITH LARGER VOLUMES TO SCALE
UP THE BUSINESS.”
Page 20
20 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
“Freight rates aren’t going to
get better for a year or more
due to the chaos. It’s going to
take time to settle the chaos.
And it’s not just freight
rates. It’s a lack of supply.
You can’t get enough boxes,
containers, or enough ships
to move the products. It is af-
fecting the availability, which
is worse. So, even if you want
to pay, you can’t get mate-
rial because it’s not available
anymore.”
DECENTRALISATION OF SUP-
PLY CHAINS
Al Hatmi is of the opinion
that there is going to be a
global shift in the industry.
“I think decentralisation will
be the name of the game for
logistics,” he says. “With the
ongoing geo-politics, trade
wars and tariffs, decentralisa-
tion is the only solution.”
Another issue, he reveals,
that is plaguing the industry
is the lack of talent. “The
competition for the right
resources and talent is enor-
mous. We need to find great
talent. The sector is redefining
itself from offering mundane
jobs, such as truck driving
and warehouse storekeepers,
to enabling highly intellectual,
highly demanding careers.
Now, you need different sets
of skills, such as commercial
and technology related skills,
to enter the market.”
At the end of the day, Al
Hatmi believes that the road
ahead is going to be challeng-
ing, but it also brings with it
opportunities. “The logistics
sector is undergoing a major
overhaul with technology at
the forefront, and we need to
be prepared for it to succeed,”
Al Hatmi concludes.
TALKING POINT
LNME
“EVERYBODY’S
DRIVING THE
DIVERSIFICATION
AGENDA TO TURN
AWAY FROM OIL AND
FOSSIL FUEL WHETHER
IT’S REGIONALLY OR
GLOBALLY.”
Page 21
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Page 22
22 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
COVER STORY
LNME
EMPOWERING
TRADE
SINCE THE LAUNCH OF DP WORLD’S
ECOMMERCE PLATFORM DUBUY.COM
IN APRIL, THE B2B MARKETPLACE HAS
SEEN EXPONENTIAL GROWTH.
We sit with Mahmood Al Bastaki, Chief
Operating Officer at DT World - DP World
to tell us more.
22 | LOGISTICS NEWS ME | DECEMBER 2021
Page 23
LOGISTICS NEWS ME | DECEMBER 2021 | 23
A
frica has always been a strategic market for DP World,
the Emirati multinational logistics company has been
investing in the continent for a few years now. Earlier
this year in April, it announced the launch of DUBUY.com,
a global wholesale eCommerce platform, available first
in Rwanda and Ethiopia with plans to expand across
Africa and eventually around the world.
DUBUY.com adds digital trading corridors to the physical cor-
ridors DP World has built across the African continent with its
investment in ports, terminals, and logistics operations. “The
marketplace represents a new model of partnership with the
UAE, designed to strengthen the existing potential in Africa,”
says Mahmood Al Bastaki, Chief Operating Officer of Dubai
Trade World. “This technology allows home grown businesses to
become international manufacturers and exporters - by linking
them with new markets in Africa, the Middle East and eventually
the rest of the world,” he adds. >>>
EMPOWERING TRADE | DP WORLD’S DUBUY.COM
“Our aspiration as an
eCommerce platform is to be
global, to buy from anywhere,
and ship to anywhere. That’s
the whole idea. But our focus
at the beginning is to tackle
the Africa region.”
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COVER STORY
LNME
FORAY INTO KENYA
In October, the platform was introduced in Kenya. Within
just six months the platform has become a major gateway
for trade in the East Africa region. “Kenya is very strategic
for us as a hub in the eastern part of Africa,” he reveals.
“The country has the potential to embrace our eCom-
merce platform. Looking at Kenya’s demography, the
internet penetration is quite good, with just over 40%.
The smartphone spread is 98% and active social media
users are 20% of the population.”
Furthermore, Kenya and UAE have a good trade rela-
tionship. “They welcome international investments and
are keen to partner with UAE,” Mahmood notes. In 2019,
UAE’s export to Kenya was valued at about USD1.8 bil-
lion.
Kenya’s 2030 Vision of transforming the country into a
newly industrialising, middle-income country fits in with
DUBUY.com’s vision of digitally connecting Kenyan buy-
ers and sellers with the rest of the world.
DP World has also partnered with Kenyan National
Chamber of Commerce to connect with key logistics
providers and solution providers. It has also collaborated
with governments of states to strengthen its presence in
the continent.
Mahmood explains in detail: “This way we’re building
trust in the platform for buyers in Africa. There’s a lot
of purchasing happening through mobile devices as well
as mobile payments and we’re leveraging on that for the
success of our eCommerce platform. We are a brand they
can trust.
“Africa is an upcoming continent with a large young
population between the ages of 18 to 30. These young
people are the future. They are embracing technology.
Our aspiration as an eCommerce platform is to be global,
to buy from anywhere, and ship to anywhere. That’s the
whole idea. But our focus at the beginning is to tackle the
Africa region.”
FURTHER EXPANSION
DP World has a presence in 11 African countries and
further expanding its footprint in the region. In July, it ac-
quired JSE-listed Imperial Logistics, an integrated logistics
and market access company with operations mainly across
the African continent and in Europe.
“We see huge potential in Africa. It is providing us with
a lot of opportunities, and we offer them many prospects
too. It’s a two-way street. We go as a partner - creating
jobs, enhancing competencies, and offering training.
24 | LOGISTICS NEWS ME | DECEMBER 2021
Page 25
LOGISTICS NEWS ME | DECEMBER 2021 | 25
We grow the economy together and
participate in the sustainable development
of the nation. That’s the whole essence
of our eCommerce offering deployed in
Africa,” he reveals.
The combination of DUBUY.com’s
advanced technology and DP World’s
physical infrastructure offers a secure and
reliable way for organisations in Kenya to
develop, expand and crucially, improve
supply chain connectivity and resilience as
the country recover from the COVID-19
pandemic.
It will also solve some of the key chal-
lenges facing the growth of eCommerce
in Africa, including reliable fulfilment,
secure financial transactions, and the
movement of goods.
DP World is leaving no stone unturned
to ensure DUBUY.com is a success. Since
its launch the marketplace has under-
gone several enhancements to better user
browsing experience. Additionally, newer
payments methods are added.
Mahmood adds: “We offer all kinds of
payment methods, mobile, credit card,
wire transfer and recently we began of-
fering mPesa. It is quite popular in the
eastern Africa region, and customers use
it and trust it.”
The site was recently enriched with new
products as well. “When we launched,
we had 17,000 products. Today, we are
showcasing 200,000 products on the
platform. We have an aspiration to reach
a million in the next nine to 12 months,”
he notes.
So far, Mahmood is quite happy with
the reception DUBUY.com is receiving in
the markets it operates in. “The number
of products has increased. Website visits
exceeded 550,000 hits. We see keen inter-
est from customers to browse our view
products, compare prices, and to try out
certain shipments. We just don’t include
products from the UAE, we also have
sellers from India, China, Turkey, and the
US.”
Expanding on which products are
popular on the platform, Mahmood says:
“We’ve seen a huge demand for auto-
mobile parts and have a good number of
products in our offering. There are good
number of electronics - computer screens,
devices for phones, mobile phones, ac-
cessories - and some FMCG products.
Additionally, there is demand for PPE
items such as safety gears like mask and
gloves that have been used during the
pandemic.”
Seeing a demand for automotive and
spare parts, a used car category was intro-
duced and has been well received in the
marketplace, Mahmood reveals.
MEETING DEMANDS
The reason for DUBUY.com’s success has
been simple, according to Mahmood.
“We’re meeting a demand. Both the buyer
and seller have access to a large database.
For the seller, instead of being restricted
to small number of buyers. They have
a wider net to market their products to.
Same for the buyers they are not limited
to a small net of sellers.”
Explaining further, he says: “For buyers
to sell more we are integrating a new so-
lution in the site, digital trade finance. We
would like the sellers to sell more and the
buyers to buy more. The only restriction
most businesses have is the access to cash
and funds, this drought often impedes
their growth and the continuity of placing
more orders.
“We are fixing with a ‘buy now and pay
later’ solution, which will be provided
over the next couple of months. Buyers
know we provide a hassle-free service.
They know that DUBUY.com is a trust-
worthy place. A big concern for sellers
is ‘will the buyer pay on time’ They may
ship the products but if the buyers don’t
pay it becomes a cause for concern, here
we take full responsibility.
“WE MEDIATE THE PAYMENT
PROCESS AND ENSURE THE SELLERS
RECEIVE THEIR MONEY. WE OFFER A
SECURE PAYMENT PLATFORM. THIS
WAY THE SELLER HAS LIBERTY AND
FREEDOM TO PUT MORE PRODUCTS
OUT AND ENRICH THEIR OFFERING TO
PROSPECTIVE BUYERS.”
>>>
EMPOWERING TRADE | DP WORLD’S DUBUY.COM
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COVER STORY
LNME
“We mediate the payment process and ensure the sellers
receive their money. We offer a secure payment platform.
This way the seller has liberty and freedom to put more
products out and enrich their offering to prospective
buyers.”
Mahmood divulges that DP World has big plans for the
marketplace. “We want to DUBUY.com to be a global
player. We want to enable B2B trade in every corner of
the world in a professional, easy, and quick manner. We
want DUBUY.com to be the platform of choice, a differ-
entiator, and a hope to the SMEs around the world.”
Expanding on the pipeline for the marketplace, he says:
“We are transparent and work with full integrity. We
would like the world to trust us and use this to grow
their business, this is your gate to the world, and the
world to you. This is our aspiration; we will be launching
continent by continent. We plan to introduce one million
products online by next year and five million in the next
couple of years.”
In phase one of its plan, DUBUY.com will be launched
in 19 African countries, phase two includes all of Africa.
“We want the African countries to trade among each
other. This is based on the agreement that was signed and
follows the African Continental Free Trade Area pact.”
Mahmood also hopes that with Common Market for
Eastern and Southern Africa (COMESA) in place that
allows for cross border trading among African coun-
tries with ease and less restriction of tax and duties,
and customs duties, there will be increased trading on
the platform. “In Africa, you’ll see us grow much faster
in the coming months,” he says.
That being said, all necessary precautions are being
taken into consideration. He elaborates: “We are tackling
one by one country at a time. We don’t want to rush into
opening the platform to everybody at this stage. It’s criti-
cal because a simple mistake can devastate our reputa-
tion. We are now sure that in the coming weeks Kenyan
traders will enjoy our eCommerce offering and will reap
the benefits of trading on the platform.
“As we grow and expand there will be new products
demanded that the suppliers don’t have, or a certain
country doesn’t supply. We will work out the demand
and supply challenges, which is a big challenge in these
areas. Things will be ironed out as we go ahead.”
CHALLENGES AND HURDLES
As an eCommerce platform, the biggest challenges it
faces are cyber security issues. “We can’t relax for a single
second until every loophole is closed and every possible
situation is explored. We have hired the best experts in
cyber security and regularly host ethical hacking ses-
sions,” he says.
“We’ve put up the right firewalls, use the latest technol-
ogy to ensure are not left blindsided or victims of hack-
ing, phishing or website spoofing.”
“WE SEE HUGE POTENTIAL IN AFRICA. IT IS PROVIDING
US WITH A LOT OF OPPORTUNITIES, AND WE OFFER
THEM MANY PROSPECTS TOO. IT’S A TWO-WAY
STREET. WE GO AS A PARTNER - CREATING JOBS,
ENHANCING COMPETENCIES, AND OFFERING
TRAINING.”
Page 27
Some of the non-digital challenges the DP
World faces in Africa are warehousing,
lack of proper infrastructure, availabil-
ity of trucks, vans, and containers. He
adds: “In fact, availability of containers
is becoming a global challenge impeding
trade.”
Further explaining on the supply chain
woes that have frustrated every possible
sector, he says: “Just as we began to
recover from the lockdowns, the industry
was hit with a shock of scarcity of
containers. Shipping line increasing their
freight rates to astronomical numbers,
which was never witnessed in the last 50
years.”
With shipping company ranking in
millions of dollars due to high demand of
containers, businesses across the world
are hit with a logistics knot that shows
few signs of improving.
“The pandemic has brought to light
how reliance on a single market can
be devasting. With DUBUY.com, we
will open to markets that many never
attempted to do business with. Many of
these countries have excellent products.
“With us being neutral, unbiased to any
country, we will openly offer oppor-
tunities to countries with good brands
to expand their horizons and reach,”
Mahmood explains.
GLOBAL TRADER ENABLER
Over the past five years, DP World has
gradual moved away from being purely
a port operator to function as a global
trade enabler. Mahmood says: “A lot of
focus from our side is on digitising cargo
movements that goes from the sellers to
the buyer, and we have accomplished
much in the special economic zones, free
zones, trucking and logistics areas.”
DP World is heavily investing in the car-
go and logistics value chain, Mahmood
explains. “DP World knows the ins-and-
out of logistics and the core competencies
of eCommerce. We have immense experi-
ence in this field and are serving buyers
and the sellers across the globe. So, for us
it was a natural evolution and a progres-
sion to get into eCommerce.
“We want our customers to continue
using our ports and our facilities by
giving them an eCommerce solution
with a full end-to-end offering.”
He adds that the brand name of DP
World is “very strong” which has a
presence in the global logistics market.
“Customers trust this name. They know
they can transact securely and put their
money in the company. Our brand
offers them that guarantee.”
For DP World, technology is at the
core of its business. It has established
its own innovation centres and
programmes to seek out smarter
solutions for the logistics sector.
“Whether it be artificial intelligence,
machine learning, data science or
IoT we’re investing in all these
fields,” Mahmood explains.
“Technology is no longer an
accessory to us; it’s become a
necessity. It’s the future. There is a
huge push towards the digitising the
supply chain in a holistic manner,
digitising the freight forwarding
business, and the tracking and
tracing capabilities in DP World,”
he concludes.
EMPOWERING TRADE | DP WORLD’S DUBUY.COM
LOGISTICS NEWS ME | DECEMBER 2021 | 27
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T
he rapid industrialisation and urbanisation world-
wide have brought about major challenges to urban
mobility. In the Middle East, the scene is no differ-
ent with urban mobility concerns continuing to be
at the core of regional transport and infrastructure
development discussions and policies.
With the region steadily moving towards its vision of
sustainable and connected cities, developing a holistic
model for mobility enhancement has become even more
imperative.
Some countries in the region, particularly the Gulf states,
have implemented multi-faceted transportation and
mobility management strategies. Relevant policies are
fundamental, especially as 67% of the world’s popula-
tion is forecasted to live in cities by 2050.
CONTINUOUS MODERNISATION
Part of the approaches in the GCC is heavy investments
in and continuous modernisation and expansion of
roads and public transport networks, which are being
OP-ED
LNME
STEFANO SANCHINI, REGIONAL MANAGING DIRECTOR, BRIDGESTONE WRITES
ABOUT THE RISE OF DIGITALLY ENABLED SOLUTIONS IN URBAN MOBILITY
ADDRESSING URBAN MOBILITY
“EXPANDING
INFRASTRUCTURE
CAPACITY IS NOT
GOING TO BE A
SUSTAINABLE MOVE IN
THE LONG RUN AMIDST
THE POPULATION
BOOM AND
EXPONENTIAL RISE
IN THE NUMBER OF
REGISTERED VEHICLES
IN THIS PART OF THE
WORLD.”
Page 29
LOGISTICS NEWS ME | DECEMBER 2021 | 29
supervised by transport authorities with
combined planning, investment, and
regulation roles.
This tactic has made a huge difference
in easing traffic congestion, connecting
different parts of the country However
expanding infrastructure capacity is not
going to be a sustainable move in the long
run amidst the population boom and ex-
ponential rise in the number of registered
vehicles in this part of the world. In the
UAE, approximately three million cars
plied its roads as per the estimate of the
World Health Organisation’s (WHO)
Global Status Report on Road Safety in
2018. Recent research also revealed that
Dubai has one of the highest ratios of
residents to cars globally .
STATE-OF-THE-ART TRANSPORT
SOLUTIONS
Out-of-the-box and sustainable solutions
are but necessary. Investments in new mo-
bility modes have grown over the years,
with the GCC region taking the lead
in rolling out advanced approaches to
transform their transportation networks.
The call for innovation also continues to
mount with the emergence of what is now
known as the sharing economy. We have,
thus, witnessed the rising prominence of
e-hailing, car sharing, and other digitally
enabled transport methods with great
impact on mobility.
Dubai serves as a role model in terms of
implementing state-of-the-art and innova-
tive urban mobility systems as evidenced
by its much-reported testing of hyper-
loop, self-driving vehicle, and taxi drone
projects for future deployments.
The emirate embarks on ambitious ini-
tiatives exploring the future of urban mo-
bility to help accelerate its bid to become
the globe’s smartest city. Across the GCC,
more large-scale and forward-looking
initiatives are expected to be launched in
support of the region’s steady transition
to the Fourth Industrial Revolution.
The Gulf nations, along with other
Middle Eastern states, are well-positioned
for more effective adoption of uncon-
ventional mobility modes due to various
reasons, which include fast government
decision-making processes and a growing
focus on ultramodern urban transporta-
tion experience.
New mobility systems require creating a
more efficient and highly integrated eco-
system driven mainly by data. For such
an ecosystem to be effective, it should
support multi-modal and automated
transport solutions. In addition, the re-
gion’s ambitious development and trans-
formation programs designed to raise its
global competitiveness and attractiveness
will further hasten the establishment of
this modern transport environment.
ROLE OF THE TYRE INDUSTRY
Technologies play a pivotal role in
improving human movement in com-
munities. This development has pushed
the tyre industry to evolve with the needs
of the times and contribute to mobility
enhancement.
In this regard, tyre manufacturers
have focused on telematic solutions, in-
vehicle data, data sharing, and connected
vehicles, to cite a few, to help improve
connectivity and road safety on top of
promoting sustainability.
They have begun leveraging next-gen-
eration technologies such as the Internet
of Things (IoT) and artificial intelligence
(AI) to transform tyres’ overall role in
mobility. Today, we have heard talks
about smart tyres, which will have the
ability to collect data for optimised
performance and safety, and Tyres-as-a-
Service business models. The full imple-
mentation of the 5G technology is seen to
further impact the tyre market’s efforts to
keep pace with the modern changes.
The regional and global tyre industries
will continuously evolve in keeping with
the rising need for ground-breaking
transport models that support the concept
of CASE or connected cars, autonomous
driving, sharing and electrification.
There are numerous lessons to learn
from the experience of the GCC and the
Middle East as a whole. Other countries
may follow in the region’s footsteps in
terms of willingness to invest in advanced
mobility solutions, creating relevant
strategies, and implementing fast regula-
tory changes. The GCC’s progress in its
efforts to shift to an integrated system
to maximise public transport use and
commitment to continually look for, test
and deploy new technologies are equally
commendable.
An integrated, technology-driven mobil-
ity system is without a doubt at the heart
of a seamless transport experience. To
hurdle current and future obstacles to
efficient mobility, new solutions must be
applied to build data-enabled, and sus-
tainable urban transport infrastructure.
ADDRESSING URBAN MOBILITY | BRIDGESTONE’S STEFANO SANCHINI
“NEW MOBILITY SYSTEMS
REQUIRE CREATING A MORE
EFFICIENT AND HIGHLY
INTEGRATED ECOSYSTEM
DRIVEN MAINLY BY DATA.”
Page 30
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EVENT REVIEW
LNME
Hypermotion’s first show outside Europe solidifies Dubai’s
status as next-generation transport and mobility accelerator
TECHNOLOGY AT THE FOREFRONT
Page 31
LOGISTICS NEWS ME | DECEMBER 2021 | 31
TECHNOLOGY AT THE FOREFRONT | HYPERMOTION’S FIRST SHOW OUTSIDE EUROPE
M
aterial Handling Middle
East and Hypermotion
Dubai held at Dubai Ex-
hibition Centre in Expo
2020 Dubai concluded
on 4 November 2021 to
a resounding success as
multiple agreements were
signed and new products
launched into the market.
Global experts unveiled blueprints for
highways of hope which is changing the
way the world travels and moves goods.
Running from 2-4 November, both
the events represented a thriving hub of
technology game-changers revolutionising
four of the Middle East’s key economic
sectors — transport, logistics, mobility,
and materials handling.
Pitching the future
HH Sheikh Ahmed bin Saeed Al Mak-
toum, President of the Dubai Civil Avia-
tion Authority (DCAA), Chairman and
Chief Executive of Emirates Group and
Chairman of Dubai Airports, who inau-
gurated Hypermotion Dubai 2021, said:
“The fact that Hypermotion was held in
Dubai at Expo 2020 is a clear indication
of our determination to maintain the
emirate at the forefront of smart mobility
as well as to leverage and support trans-
formative and disruptive technology to-
wards improving industries, accelerating
the development of localised, high-tech
economies.”
Held in Dubai for the first time, Hy-
permotion Dubai attracted a heady mix
of public- and private-sector leaders and
policy makers, business owners and strat-
egists, start-ups and innovators looking
to network and pitch new technology
breakthroughs.
It was the first showing of the industry
game-changing event outside of Europe
and gathered over 150 global experts
speaking at its three sector-leading confer-
ences.
“The conferences laid bare the impend-
ing challenges facing these vital sectors
and the technology which is enabling
change,” explained Simon Mellor, CEO
of Messe Frankfurt Middle East.
“Industry delegates were privy to the
disruptive technology which can trans-
form industries, super-charge the creation
of localised hi-tech economies and better
the lives of the people they serve.”
The three-day event also hosted market
forecasts for both the GCC logistics and
electric vehicles sectors in addition to
leading data scientists, who presented at
the Asyad Global Hackathon Challenge.
Experts addressing the event’s Hyper-
motion Lab and Smart Mobility confer-
ences said road and urban transport are
undergoing the biggest transformation
since the invention of the internal com-
bustion engine in the 1880s with poli-
cymakers and regulators facing tough
choices needed to drive widespread mind-
set change.
Storm of change
Anthony Foxx, the former US Transpor-
tation Security and Chief Policy Officer of
ride sharing app Lyft, said the transport
industry had been slow to adopt techno-
logical transformation and was now fac-
ing a perfect storm of change. >>>
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Foxx told delegates that to address pub-
lic demands for fewer emissions to meet
climate change goals, the industry would
have to reinvent its approach to sustain-
able infrastructure maintenance, while
partnering with urban planners to ensure
the best-case use of land and transport
connectivity.
“The intensity of urban growth will
put pressure on the transport system,” he
said. “We have to think much differently
about the future than we have in the past.
The time is now for new ideas and ideas
that can scale. We cannot understate the
value of land use in the equation.
“The old way of building infrastructure
is going to die out. Planning is an under-
utilised resource in the transportation
industry. We must have a game plan. In a
way, we are going to have to go back to
the future using our feet in walkable com-
munities to further the future.”
Asset sharing
Delegates at Materials Handling Middle
East’s Scalex conference heard that asset
sharing within the logistics sector will be
the new industry norm as the segment
strives to curb emissions and meet sus-
tainability targets.
Addressing Scalex, which focused on
supply chain and logistics excellence,
Avishai Trabelsi, CEO and co-founder of
Quicargo, the Amsterdam-based digital
freight platform, said regulation of the
sector would make asset sharing inevita-
ble to reap sustainability and safety goals.
“There are currently 13 million trucks
on the road in Europe and five million
businesses shipping goods, yet the trucks
travel half empty. Trucking accounts for
only 2% of the vehicles on Europe’s roads
but for 20% of the mileage covered and
30% of all road fatalities and emissions,”
he explained.
“Asset sharing can immediately bring
about a 20-50% reduction in these im-
pacts so regulation will push the sector
forward and deliver better pricing for all
parties involved.”
Gaurav Biswas, Founder & CEO of
Trukker – the MENA region’s leading
digital freight platform – said asset class
is an example of technology transforming
the industry. “Technology is now at the
point where we can capture the data and
connect demand with supply,” he com-
mented.
Jamil Shinawi, co-founder and director
of AHOY which develops technology
empowering next-gen logistics and supply
chain solutions, said the impact of as-
EVENT REVIEW
LNME
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LOGISTICS NEWS ME | DECEMBER 2021 | 33
set sharing would be far-reaching. “The
potential is huge but there are challenges
in the MENA region with a lack of infra-
structure and standardisation. Asset shar-
ing will also impact the insurance sector
with liabilities shifting and the entire sys-
tem of asset ownership changing.”
Product showcases
The event was an ideal platform for com-
panies to demonstrate their most recent
developments. Centre Point Logistics
(CPL), a Dubai-based logistic supply
chain company, introduced its latest
warehouse management system, Logis-
wift with the aim to improve the already
impressive customer service.
The new system provides a complete
live track and trace option for all its cus-
tomers, ensuring that they are aware of
where their cargo is in the supply chain.
Paul Morgan, CEO of CPL, said:
“We’re committed to providing our
customers with a one-stop, affordable
logistics solution from manufacturer to
consumer to enable businesses to sell eve-
rywhere effortlessly.”
IQ Fulfillment, the first robotic fulfil-
ment solution in the MENA region,
launched IQ Hybrid. IQ Hybrid a licens-
ing model for the IQ Fulfillment solution
that utilises IQ’s technology and modular
processes and can be implemented in-
stantly.
Fadi Amoudi, CEO of IQ Fulfillment,
said: “Hypermotion Dubai’s first event,
taking place at Expo 2020, represents
an exceptional platform to launch IQ
Hybrid as it brings together industry
pioneers and SMEs, who are harnessing
disruptive digital technologies for the
future of logistics. With IQ Hybrid, busi-
nesses can unlock global growth through
its partner ecosystem and core markets
in as little as 24 hours; generate revenue
from day one; and benefit from seamless
and centralized innovation, technology
and R&D.”
Savoye, a logistics solution engineering
company, too showcased its solutions
at the event. It introduced its automated
products for intralogistics and other
software which include Goods-To-Person
system (GTP) and Autonomous Mobile
Robots (AMR).
Alain Kaddoum, Managing Director
of Savoye Middle East said: “Savoye has
been providing autonomous hardware
and software solutions to the intralogis-
tics and supply chain groups for years.
Since we recently expanded into the Mid-
dle East, it is a wonderful opportunity for
us to participate in the Materials Han-
dling Middle East show and showcase
our unique solutions to industry experts
and prospects.”
Swisslog Middle East presented Auto-
Store with a big live demo. It is a highly
efficient robotised storage and order pro-
cessing solution that integrates easily into
existing buildings. This also provides the
flexibility and scalability to meet chang-
ing demand while continuing to com-
press order cycle and delivery times.
Visitors also learned about other solu-
tions by Swisslog such as CycloneCarrier
which is aa reliable, efficient and best-in-
class automated shuttle system designed
for industries where high throughput and
excellent availability are essential. It is
particularly well-suited for the require-
ments of the eCommerce, pharmaceutical
and fresh food industry.
TECHNOLOGY AT THE FOREFRONT | HYPERMOTION’S FIRST SHOW OUTSIDE EUROPE
“HYPERMOTION DUBAI’S FIRST EVENT, TAKING PLACE AT EXPO 2020,
REPRESENTS AN EXCEPTIONAL PLATFORM TO LAUNCH IQ HYBRID
AS IT BRINGS TOGETHER INDUSTRY PIONEERS AND SMES, WHO ARE
HARNESSING DISRUPTIVE DIGITAL TECHNOLOGIES FOR THE FUTURE
OF LOGISTICS.”
Page 34
34 | LOGISTICS NEWS ME | DECEMBER 2021
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EVENT REVIEW
LNME
T
he 18th edition of the Inter-
national Roads Federation’s
World Meeting & Exhibition
held in Dubai from 7-10 No-
vember highlighted a renewed
call for consensus-building and
knowledge partnerships in our industry
to address key sustainability and mobility
challenges.
More than 250 papers and presenta-
tions were delivered by authors from
58 countries, representing an immense
body of knowledge for policy makers and
transportation stakeholders to utilise in
the months and years ahead.
The IRF World Meeting & Exhibition
was also characterised by an enhanced
focus on new mobility services whose
emergence will continue impacting, chal-
lenging, and inspiring the industry.
In the closing ceremony, Senior Vice
Chairman Dr. Bill Sowell noted that the
event, which brought together 2,500
delegates from around the world, achieved
several objectives, from gathering profes-
sionals for in person face-to-face meetings;
to specifically addressing current chal-
lenges in the sector; to charting a forward-
looking strategy for the next decade.
About 80 international companies and
start-ups participated in the accompanying
exhibition to showcase the latest technol-
ogy trends, services and solutions related
to roads.
On the final day, Dubai’s Roads and
Transport Authority (RTA) arranged tech-
nical tours for the participating delega-
tions to some of Dubai’s iconic projects
namely the Intelligent Traffic Systems
Centre, Dubai Water Canal, Improve-
ment of the Dubai-Al Ain Project, and a
footbridge at the Marina.
IRF MEETING CALLS FOR CONSENSUS-
BUILDING AND SUSTAINABLE MOBILITY
IRF World Meeting showcased relevant knowledge to
a wide cross-section of road mobility stakeholders and
focused on delivering solutions to the world’s pressing
mobility questions
Page 35
LOGISTICS NEWS ME | DECEMBER 2021 | 35
IRF MEETING CALLS FOR CONSENSUS-BUILDING AND SUSTAINABLE MOBILITY
VISION ZERO
The technical programme was assembled
by a team of renowned specialists from
36 partner universities, and it comprised
numerous sessions that addressed the
next generation of road mobility, resilient
transportation services, ‘Vision Zero’
road traffic injury strategies, and policy
instruments to decarbonise the road
sector.
“As demand recovers from the pan-
demic, it is our role to continue identify-
ing models that reduce the footprint of
the sector and fully prepare it for future
mobility”, said C. Patrick Sankey, IRF
President & CEO.
“This means greening our road
networks, making them forgiving and
self-explaining, more resilient to climate
change, and readying our city streets for
connected and electric vehicles.”
IRF Chairman H.E Eng. Abdullah
Al-Mogbel stated: “These questions, and
others, require a level of cross-industry
consensus, which IRF is perfectly situated
to address by building on the solid foun-
dations of the 18th IRF World Meeting
& Exhibition.”
AWARDS AND MERITS
The event also recognised professionals
for their outstanding contribution to
the industry. Eng. Khalid Al-Hogail, the
President of the International Associa-
tion Public Transport (UITP) and CEO
of the Saudi Public Transport Company
(SAPTCO), received the International
Road Federation’s highest individual
recognition.
Established in 1951, IRF’s Man of the
Year award recognises eminent public,
private and education sector profession-
als with an outstanding track record of
leadership and commitment to the road
transport industry. Over the years, the
award has distinguished some of the
world’s most influential transport leaders
for their work in the field of advocacy,
policy, research, and educational pro-
grammes in support of better, safer, and
more sustainable road networks globally.
Additionally, IRF announced the win-
ners of 2021 Global Road Achievement
Awards. The winning projects this year
ranged from the world’s longest mid-span
suspension bridge recently completed
in Turkey, to an original urban cooling
pavement programme launched by the
city of Los Angeles, to a 6D road scan-
ning technology reliant on LIDAR.
Oleg V Pekerman, CEO & CIO, Fortis
Consulting Services Corp. who accepted
the award in the “Asset Preservation &
Maintenance Management” category,
stated: “If you want to know which
companies are going to change the world
soon, I strongly recommend reviewing
the list of IRF members and GRAA
winners.”
“AS DEMAND RECOVERS
FROM THE PANDEMIC,
IT IS OUR ROLE TO
CONTINUE IDENTIFYING
MODELS THAT REDUCE
THE FOOTPRINT OF THE
SECTOR AND FULLY
PREPARE IT FOR FUTURE
MOBILITY.”
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REPORT
LNME
F
edEx Express, a subsidiary of Fe-
dEx Corp. and the world’s largest
express transportation company,
revealed the findings of its ‘Future
is Now’ study* that offers in-
sights into the UAE’s readiness to
embrace the future.
The UAE is at the cusp of change, with
the pandemic accelerating the country’s
digital transformation. From healthcare
to education, banking to manufacturing,
technology is transforming every sector,
giving rise to a future full of possibilities.
According to the study, which surveyed
more than 750 respondents across the
UAE, 96% stated that they believe the
country is prioritising technology like
Artificial Intelligence (AI), the Internet of
Things (IoT), and Blockchain to deliver a
future-ready world. Approximately 96%
also believed technology they¬’d seen in
science fiction movies is either already a
part of their daily lives, or likely to be in
the next few years.
With the trend of technology-led change
likely to continue, future-forward indus-
tries were identified as major drivers in
shaping the cities of the future. Roughly
96% respondents believe that the
eCommerce sector will need to be more
technologically driven to meet their needs
better in the future, and 93% consider
tech-enabled logistics important in a
futuristic world.
Jack Muhs, Regional President of FedEx
Express Middle East, Indian Subcontinent
and Africa, said, “At FedEx, our past,
present, and future is driven by innova-
tion. We constantly look for new ways
and ideas to meet our customers’ expecta-
tions and needs at the right time through
the right channel, no matter where they
are in the world.
“With digital transformation accelerat-
ing rapidly, technologies and innovative
services with a focus on sustainability are
expected to drive the future of business.
Technologies like Blockchain, IoT, Robot-
ics, and Automation are emerging as
crucial elements in helping to future-proof
prominent economic sectors and helping
ensure business success.”
The ‘Future is Now’ study focused on
three main views: being dynamic, how
the UAE is open to experimentation
and innovation, and to what degree the
country is sustainability conscious. The
findings indicated that future success will
likely rely on businesses structuring their
approach around these three outlooks.
The Future is dynamic
Regardless of the industry, companies
must monitor the pulse of their consum-
ers, anticipate their needs, and stay one
step ahead of their rapidly evolving
expectations. The pandemic accelerated
change in almost every aspect of life, from
how we live and work, to how businesses
interact with their customers, and how
customers purchase products and services.
The FedEx study shows that businesses
are already working to keep pace with
this change. Approximately 90% of
respondents stated that over the past year,
companies demonstrated their ability to
understand ‘What’s next?’ and present
possible solutions.
An openness to experimentation
The UAE ranked first in the Gulf region
and 33rd globally in the Global Inno-
vation Index2and is considered as one
of the top innovative economies. In an
increasingly dynamic environment, suc-
cess for businesses hinges upon pushing
the envelope and fostering a culture of
experiment-led innovation. A majority of
95% of those polled in the FedEx survey
believe that organisations, communities,
or even individuals who experiment and
adopt change are better equipped to navi-
gate through future challenges.
Consumers today are growing more
conscious of the impact their choices
have on the world around them - whether
it pertains to the environment or their
communities. Even their purchasing
decisions are increasingly influenced by
their perception of an organization being
sustainable and responsible.
According to the FedEx study, over
88% of respondents agreed that individu-
als, communities, etc. that have a ‘futur-
istic’ outlook are more environmentally
conscious. In fact, 93% claimed that, as
decision-makers in a futuristic business,
sustainability would be crucial and their
top priority.
The response from the study par-
ticipants is clear: organisations must
continue to reevaluate and revamp
their sustainability strategies to ensure
relevance to their customers and resilience
for the long term.
As the world keeps evolving, technol-
ogy and trends will likely drive changes in
lifestyle, behaviors, and attitude. For both
businesses and individuals, embracing a
future that offers endless possibilities and
having a mindset that is dynamic, experi-
mental, and sustainable will be imperative
to staying one step ahead of the curve.
RESIDENTS OF THE UAE ARE READY TO EMBRACE A DYNAMIC,
EXPERIMENTAL, AND SUSTAINABLE FUTURE
STUDY REVEALS THE UAE IS FUTURE-READY
FedEx Express
Page 37
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38 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
INTERVIEW
LNME
Tell us about your business model and what Swyft
Logistics aims to achieve?
Swyft is the first, technology and data-driven last-mile
delivery service in Pakistan. We aspire to reinvent
logistics in Pakistan by staying a step ahead of our
competition. By employing a system different from
the contemporaries in the industry, Swyft provides a
better, quick, and efficient flow of goods.
We make sure that both vendors and consumers
have access to real time tracking and traceability,
hence, ensuring a smooth last mile experience and
remarkable customer service. The reason why our
clientele is expanding and uber satisfied is predomi-
nantly due to our low return rates, flexible payment
schedules, zero fake cancellations and more. We make
sure that each vendor that joins hands with us grows
and prospers, be it a market veteran or a brand-new
venture.
How is the logistics sector changing in Pakistan?
With the emergence of eCommerce and rising digital
literacy among consumers, our logistics industry has
been changing significantly in the recent years. Fac-
tors such as rising disposable incomes, dual-income
households, and constant urbanisation have encour-
aged customers across diverse economies to follow
upcoming logistics trends.
This has further resulted in the rapid development of
retail channels requiring efficient inventory manage-
ment and warehousing solutions for helping the
customers to make informed purchase decisions. The
growing complexity and dynamic nature of supply
chains require progressively advanced information
technology solutions.
The CEO of Pakistan’s fastest growing logistics start up talks about what
makes Swyft a success and of the country’s budding eCommerce potential
Muhammad Uns
Secure
Swift and
>>>
Page 39
LOGISTICS NEWS ME | DECEMBER 2021 | 39
SWIFT AND SECURE | PAKISTAN’S FASTEST GROWING LOGISTICS START UP SWYFT
“WITH THE EMERGENCE OF
ECOMMERCE AND RISING DIGITAL
LITERACY AMONG CONSUMERS,
OUR LOGISTICS INDUSTRY HAS
BEEN CHANGING SIGNIFICANTLY
IN THE RECENT YEARS. FACTORS
SUCH AS RISING DISPOSABLE
INCOMES, DUAL-INCOME
HOUSEHOLDS, AND CONSTANT
URBANISATION HAVE ENCOURAGED
CUSTOMERS ACROSS DIVERSE
ECONOMIES TO FOLLOW
UPCOMING LOGISTICS TRENDS.”
Page 40
40 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
INTERVIEW
LNME
Hence, the latest developments in the
logistics’ industry involve technology-
based management to reduce expenses
and increase efficiency. As a result of this,
many organisations will have to reshape
their entire business to become more
active with an efficient infrastructure at
the heart of a successful customer-centric
business.
What are the biggest challenges you face?
Being a start-up established in 2019, a
major issue that we initially encountered
while entering the logistics market in
Pakistan, was that it had been already
monopolised by old conventional last-
mile companies.
One of our major concerns was estab-
lishing trust between our newly formed
company and the clientele. The fact that
made this task more difficult, was that
we were expected to offer our premium
services at highly competitive rates. Since
we don’t outsource our services, we are
not Pan Pakistan, like most of our com-
petitors who have already established vast
networks throughout the country.
However, we have come a long way! We
have expanded to more than 55 cities and
towns and our clientele base is growing
day by day. We’re hopeful that these chal-
lenges won’t be as big of an obstacle in
our journey anymore like they were when
we first started.
How has the pandemic impacted the sector?
The pandemic proved to be a nightmare
for most sectors of the economy, due to
the decrease in trade, mobility and falling
demand for goods and services. How-
ever, fortunately for Swyft and most of
the logistics industry, this was a blessing
in disguise and huge an opportunity for
growth and prosperity.
Restrictions in mobility and frequent
lockdowns led to the eCommerce
industry booming. Sales of online busi-
nesses doubled, followed by a spike in
the demand for our logistic services.
Since, trade activities were restricted, this
created a very favorable environment for
local startups to flourish. Our coverage
and outreach of not only major cities
but also smaller towns and cities, gave
us a huge advantage over other courier
services which only delivered products to
major cities.
Where do you see the logistics sector in
Pakistan in the next five years?
The Pakistani logistics industry is still
young and has a lot of potential for
growth. With the eCommerce industry in
Pakistan at boom, it is inevitable that the
courier logistics sector will expand. The
pandemic has made the Pakistani popula-
tion resort to the eCommerce industry to
fulfill their shopping needs, and this has
increased consumer expectations from the
courier companies.
A host of start-ups have entered the
industry and companies are realising the
dire need of supply chain and logistics
factors. Third party logistics companies
have only recently started to derive and
use data to achieve greater efficiencies.
The increased interest of private com-
panies in the logistics industry promises
an elevated momentum in the growth of
logistics and transportation industry.
What’s in the pipeline for Swyft Logistics?
There are numerous milestones that we
look forward to achieving. Having a
nationwide presence is on the table for
Swyft. We are currently looking forward
to expanding across Pakistan. Taking
pride in being the most tech-oriented
logistics provider in the industry, we are
also looking forward to harnessing the
reins of the automated warehousing and
fulfillment sector.
This will enable us to provide value
added services to our vendors and would
help us set a benchmark in the industry,
alongside, tapping into the retail sec-
tor and explore further opportunities.
Leadership and teamwork go hand-in-
hand. Therefore, at Swyft, we create a
comfortable and positive work environ-
ment that inspires us to learn, grow and
excel every day.
“RESTRICTIONS IN MOBILITY
AND FREQUENT LOCKDOWNS
LED TO THE ECOMMERCE
INDUSTRY BOOMING.”
Page 41
DATA AND ROBOTICS
PERFECTLY SYNCHRONIZED.
swisslog.com
Our SynQ software delivers data-driven intelligence that empowers your business
by synchronizing the performance of your people, processes and machines.
The result is a level of efficiency and performance you never thought possible.
Page 42
TRUCKS
LNME
EFFICIENCY AND RELIABILITY ARE WHAT THE MERCEDES-BENZ ATEGO
CHAMPION AS IT OFFERS THE USERS A SMOOTH DRIVING EXPERIENCE
COUPLED WITH REDUCED COSTS AND INCREASED SAFETY
MERCEDES-BENZ ATEGO
MAKES FOR A SEAMLESS DRIVE
ALLISON
TRANSMISSION
POWERED
42 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
Page 43
LOGISTICS NEWS ME | DECEMBER 2021 | 43
ALLISON TRANSMISSION POWERED MERCEDES-BENZ ATEGO MAKES FOR A SEAMLESS DRIVE
U
nlike cars, trucks are not status sym-
bols or luxury purchases. They are
meant to deliver goods at the lowest
cost possible and in the most efficient
manner, and that is precisely what
the light-duty distribution truck Atego
offers.
Mecedes-Benz Trucks teamed up with
Allison Transmission, a designer and
manufacturer of conventional and electri-
fied vehicle propulsion solutions and the
largest global manufacturer of medium-
and heavy-duty fully automatic transmis-
sions for commercial and defense vehicles.
Powered by the Allison 3000 Series
transmission, the Atego comes in range
of configurations to suit every sector’s
requirement.
SPECIFICATIONS AND FEATURES
Technological enhancements, driver
comforts and safety elements are aspects
truck manufacturers are now focusing
on. Allison Transmission’s 3000 Series
transmission is designed for medium-duty
commercial vehicles. Engineered to adapt
and operate efficiently in a variety of
applications, this series is available with
close- or wide-ratio gearing and up to
seven speeds.
An engine-driven Power Take-Off (PTO)
is an option, as well as an integral output
retarder that provides enhanced vehicle
braking and reduces brake wear. Op-
eration is further enhanced by Allison’s
advanced electronic controls, which also
have prognostics capabilities.
“It is great to finally see the new devel-
opment of the Allison 3000 Series built
into our Atego 4x4 on the road, as this
project was specifically developed for the
needs of our customers in the MENA
region,” said Olaf Petersen, General Man-
ager Mercedes-Benz, and Fuso Trucks
Sales.
INCREASED DRIVER CONFIDENCE
“We see several special applications
benefiting from this combination, from
fire-fighting to off-road operations in our
trucks. The fully automatic transmis-
sion with torque converter allows vehicle
owners and drivers to work with high
confidence. It relieves the driver from
shifting activities, allowing them to fully
concentrate on their driving. The risk
for wrong shifting is out of question and
uptime is increased offering a high benefit
to the truck owner,” said Olaf.
With the Allisson Transmission, ma-
noeuvring the vehicle becomes even more
easier, especially in stop-and-go traffic
situations. The ease of control further
gives the driver peace of mind.
“Our longstanding global collaboration
with Mercedes-Benz Trucks continues.
Through this partnership, we look
forward to jointly providing a reliable
and powerful solution to customers in the
market.
“When you consider harsh and demand-
ing environments like off-road terrain or
heavy start-stop operations, you want
maximum power and vehicle control.
Fully automatic transmissions will
increase driver comfort, provide ease of
operation and optimal manoeuvrability,”
said Muhammad Ibrahim Khan, Allison
Transmission Middle East Area Sales and
OEMs Account Manager.
“Driving a 4x4 Mercedes-Benz Atego
4x4 equipped with an Allison 3000 Series
transmission provides uninterrupted
power to the wheels and makes it easy
for a driver to focus on their job, keeping
both hands on the wheel and eyes on the
road,” said Olaf.
Allison Transmission and Mercedes-
Benz Trucks have maintained a strong
partnership in the region. The companies
plan to further serve the region with the
same dedication and relentless efforts.
“IT IS GREAT TO FINALLY SEE
THE NEW DEVELOPMENT OF
THE ALLISON 3000 SERIES
BUILT INTO OUR ATEGO
4X4 ON THE ROAD, AS THIS
PROJECT WAS SPECIFICALLY
DEVELOPED FOR THE NEEDS
OF OUR CUSTOMERS IN THE
MENA REGION.”
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TRUCKS
LNME
U
D Trucks launched the Euro 5
versions of its popular Quester
and Croner trucks in the re-
gion for the first time. The
new trucks feature significant
upgrades to minimise their en-
vironmental impact, improve
efficiency and uptime, increase
profitability, and optimise the Total
Cost of Ownership (TCO), all without
compromising the benefits offered by the
previous models.
The launch of the new Euro 5 trucks
comes ahead of the introduction of new
regulations in fast-growing regional coun-
tries such as the UAE, which currently has
a Euro 4 emission standard, and Qatar,
which will be adopting Euro 5 emission
standards by mid-2022.
This move by UD Trucks allows busi-
nesses to better prepare for the switch to
more environmentally friendly fleets, as
the Euro 5 range reduces NOx emissions
by about 43% compared to Euro 4 and
significantly reduces the carbon footprint
of the vehicles through cleaner emissions.
The official launch event was UD
Trucks’ first since the onset of the
COVID-19 pandemic and took place at
the Dubai Autodrome. The event, which
adhered to all necessary health and safety
guidelines, was attended by the Japanese
Consul-General in the UAE, Noboru
Sekiguchi, as well as some 160 customers
from across the region, who were able to
experience driving the new trucks first-
hand and were also given a chance to visit
Expo 2020.
FEATURES AND ENHANCEMENTS
The Quester and Croner come in both
automatic and manual transmissions with
enhanced safety features. The Quester
drives smooth giving the driver a pleasant
experience especially on turns and uneven
road conditions.
The number of advanced features of-
fered on the Quester, one of UD Trucks’
most established, durable, and efficient
trucks, has been added along with the lat-
est Euro 5 upgrade. The Quester Euro 5
range, with 460 hp and 2250 Nm torque,
also delivers improved fuel economy by
about 10 percent, assisted by the ESCOT
automated manual transmission feature,
a lighter tare weight and optimised drive-
line.
Improvements made to the new Quester
also extend to safety, where ESCOT takes
away the drivers’ need to shift an average
of 1,000-1,500 times a day by automati-
UD TRUCKS LAUNCHES NEW
EURO 5 RANGE IN THE REGION
New Euro 5 range offers enhanced durability and boosts
profitability and includes the Euro 5 Quester and Croner
Page 45
LOGISTICS NEWS ME | DECEMBER 2021 | 45
UD TRUCKS LAUNCHES NEW EURO 5 RANGE IN THE REGION
cally selecting the right gear at any given
time. This leads to increased focus and
safety for the driver.
The latest Euro 5 upgrades also add to
the Croner’s impressive specification list.
The Croner is available in three models
- MKE, LKE and PKE - with wheelbase
variants that offer up to 21 different con-
figurations to suit the specific demands
of various industries. The truck’s fuel
efficiency has been improved, in part due
to a more aerodynamic cab design that
reduces drag by 5% compared to previ-
ous models.
DRIVER FOCUSED
The Croner is very much driver focused
as its cabin is designed to put driver com-
fort first with numerous active and pas-
sive safety features to protect the driver,
cargo, and surrounding traffic.
Considering that emissions from trans-
portation alone have the potential to
increase global emission levels by over
1.5%, these heavy-duty and medium duty
trucks, which combine optimal fuel ef-
ficiency with enhanced durability, have
evolved further to meet modern transport
and environmental challenges.
Being the first truck manufacturer to
introduce Selective Catalytic Reduction
(SCR) technology in 2004, UD Trucks’
new range features SCR technology to
significantly boost environmental pro-
tection and fuel economy. With such
benefits, SCR technology is proven to be
more reliable when compared to other
emission control technologies for reduc-
ing emissions.
The new range focuses on three themes:
improved efficiency and optimised TCO;
better uptime; and better for the envi-
ronment. The truck manufacturer also
delivers better uptime for both models via
less maintenance time and an expanded
AdBlue supply network, which is a safe-
to-use diesel exhaust fluid used in vehicles
with SCR technology to reduce harmful
gases from being released into the atmos-
phere.
INNOVATIVE UD TELEMATICS
Most importantly, a cleaner and more
robust engine configuration with lower
sensitivity to sulfur content in fuel leads
to a longer engine life and contributes to
a better environment. The truck is fitted
with innovative UD Telematics - a high-
tech wireless communications system,
which allows transportation companies to
maximise efficiency with real-time vehicle
tracking and geo-fencing.
The Quester provides the ultimate com-
fort and experience for the driver with a
new steering wheel and improved seat.
The new range of Quester and Croner
trucks, both Euro 5 and Euro 3, features
a new instrument cluster with real-time
fuel coaching. This enhancement provides
the driver with immediate and specific
feedback on driving techniques that are
more fuel efficient.
Mourad Hedna, President of UD Trucks
Middle East, East and North Africa, said:
“In the rapidly-changing trucks industry,
launching the Euro 5 trucks is a core
focus for UD Trucks. The Quester and
Croner Euro 5 models reflect UD Trucks’
‘Better Life’ commitment. The launch is
another example of offering optimum
support for our customers as we make
sure they are ready for any new regula-
tions in such a fast-growing region.”
The new Euro 5 models are available
in the UAE and Qatar. At the same time,
regional markets such as Saudi Arabia,
Bahrain, Kuwait, Pakistan, Iraq, and oth-
ers will benefit from new, improved ver-
sions of the Euro 3 Quester and Croner
models.
These new Euro 3 models will also en-
joy several upgrades and improvements to
offer a more driver-focused and environ-
mentally friendly alternative, while ensur-
ing optimum profitability for customers
around the region.
Other than the engines, the Euro 3
trucks receive the same upgrades as the
Euro 5 models, such as the new instru-
ment cluster, ESCOT automated manual
transmission feature, fuel coaching sys-
tem, body builder module, and the UD
Trucks Telematics Services.
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46 | LOGISTICS NEWS ME | DECEMBER 2021
WWW.CBNME.COM
SUSTAINABILITY
LNME
A
rapid replacement of fossil fuels
with renewable fuels based on
green hydrogen and advanced
biofuels could enable to cut up to
80% of CO2 emissions attributed
to international maritime ship-
ping by mid-century, a new report by the
International Renewable Energy Agency
(IRENA) finds.
Renewable fuels should contribute at
least 70% of the sector’s energy mix in
2050, IRENA’s “A pathway to decarbon-
ise the shipping sector by 2050” shows,
outlining a roadmap for the global ship-
ping sector in line with the global 1.5°C
climate goal.
IRENA’s Director-General Francesco La
Camera said: “Between 80% and 90%
of international trade is enabled through
maritime means. Decarbonising global
shipping is one of the most challenging
sectors to address - and despite raised am-
bitions - current plans fall short of what
is needed. This IRENA outlook clearly
shows that cutting CO2 emissions in such
a strategic, hard to abate sector is techni-
cally feasible through green hydrogen
fuels.”
‘‘Taking early action is critical’, La Cam-
era added. “May this report encourage
policy makers, ship owners and opera-
tors, port authorities, renewable energy
developers and utilities to work together
towards common climate goals and show
their ambition to world leaders at the UN
climate conference COP26 in Glasgow.”
Key measures
If the international shipping sector were
a country, it would be the sixth- or
seventh-largest CO2 emitter. IRENA’s
decarbonisation 1.5°C pathway is based
on four key measures such indirect
electrification by employing green
hydrogen-based fuels, the inclusion of
advanced biofuels, the improvement of
vessels’ energy efficiency and the reduction
of sectoral activity due systemic changes
in global trade dynamics.
In the short term, advanced biofuels
will play a key role in cutting emissions,
providing up to 10% of the sector’s total
energy mix in 2050. In the medium and
long-term green hydrogen-based fuels will
be pivotal, making up 60% of the energy
mix in 2050.
eMethanol and eAmmonia are the most
promising green hydrogen-based fuels,
with particularly eAmmonia set to be
the backbone for the sector’s decarbonis-
ing by 2050. IRENA report flags that
eAmmonia could represent as much as
43% of the sector’s energy needs in 2050,
which would imply the use of about 183
million tonnes of renewable ammonia for
international shipping alone, a compa-
rable amount to today’s ammonia global
production.
IRENA’s report also finds that the
production costs of alternative fuels and
their availability will ultimately dictate
the actual employment of renewable fuels.
Moving from nearly zero CO2 emissions
to net zero requires a 100% renewable
energy mix by 2050.
Cost declines
While renewable energy costs have been
falling at an accelerated rate, further
cost declines are needed for renewable
energy-derived fuels to become the prime
choice of propulsion. Climate goals and
decarbonisation ambition can be raised by
adopting relevant and timely co-ordinated
international policy measures. A realistic
carbon levy will be critical, putting an
adjustable carbon price on each fuel to
prevent new fossil fuel investments and
stranded assets.
Finally, the report calls on all stakehold-
ers to develop broader business models
and establish strategic partnerships involv-
ing energy-intensive industries, as well as
power suppliers and the petrochemical
sector.
Stakeholders need to be fully mapped
out and engaged, the various players need
to work towards a common goal. Ac-
cordingly, governing bodies regulating the
international shipping sector need to de-
velop integral and participative planning
exercises, establishing step-by-step actions
for reaching zero emissions by 2050.
TO CUT GLOBAL SHIPPING EMISSION BY UP TO 80%
GREEN HYDROGEN FUELS
GREEN HYDROGEN-BASED FUELS SET TO BE THE BACKBONE
FOR THE SECTOR’S DECARBONISATION, IRENA SAYS
“CLIMATE GOALS AND
DECARBONISATION AMBITION
CAN BE RAISED BY ADOPTING
RELEVANT AND TIMELY CO-
ORDINATED INTERNATIONAL
POLICY MEASURES.”
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