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DECEMBER 2023 CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE E - C O M M E R C E Bridging The Gap N E W L A U N C H IVECO and MOET Launch the off-road Truck A N A LY S I S Are you ready for disruption? TOP LOGISTICS LEADERS FROM THE REGION THE POWER 40
NEW IVECO S-WAY: HIGH TECHNOLOGY AND EFFICIENCY FOR ON-ROAD MISSIONS The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of Euro III/V diesel engines, a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP Euro V and superior fuel-saving devices, such as anti-idling feature, Ecoswitch, Ecoroll and Smart Alternator. 12-speed HI-TRONIX automated transmission with the most advanced technology in its category, electronic clutch and best-in-class torque-to-weight ratio. NEW IVECO T-WAY: HIGH PRODUCTIVITY AND SAFETY ON OFF-ROAD TERRAINS With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated gearbox, the IVECO T-WAY features a host of functionalities such as Rocking Mode, Off-road Mode, Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions. The new architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s performance and the driver’s safety in the most demanding applications. DRIVE THE NEW WAY
IN THIS ISSUE THE POWER 40 24 NEW LAUNCH IN OMAN, IVECO AND MOET INTRODUCE THE IVECO T-WAY OFF- ROAD TRUCK IVECO and Muscat Overseas Equipment and Trading Company LLC (MOET) presented the new IVECO Heavy Range, launching the IVECO T-Way, the toughest vehicle engineered for the most extreme off-road missions thanks to its perfect combination of robustness, reliability, and comfort. - Muscat, 7th November 2023 28MARINE PREMIUM MARITIME SOLUTIONS PROVIDER Speaking with Vibha Mehta, Benjamin Neal, Head of HSSEQ at P&O Maritime Logistics, explores health, safety, environment, and quality in the maritime industry 70 SPORTS THE GOLF AFFAIR DP World’s Second Life Container: Making Golf Possible with Smart Logistics 16 OP-ED THE SOARING FALCON Saurabh Bhalla, Managing Director of Air & Sea Logistics on the evolution of Dubai as a Global Logistics Hub 18 ANALYSIS ARE YOU READY FOR DISRUPTION? According to Rueben Scriven, Research Manager at Interact Analysis, the warehouse automation industry structure is changing 22 TALKING POINT PEOPLE-CENTRIC URBAN TRANSPORTATION Why urban planners need to think about communities, not cars? 74 TRUCKS EVERYTHING MERCEDES Olaf Petersen, General Manager of Daimler Commercial Vehicles MENA FZE, explains to us how their company is at the vanguard of technological advancement 76 E-COMMERCE BRIDGING THE GAP The Founder and CEO of Shiplifier, Ali Javaheri, outlines the essential components of how the business is revolutionising e-commerce logistics solutions TOP LOGISTICS LEADERS FROM THE REGION 24 76 32 LOGISTICS NEWS ME | DECEMBER 2023 | 3
Standing at the heart of the V&A Waterfront is a figure that evokes familiarity, comfort, and a sense of adventure – Cape Grace, A Fairmont Managed hotel is a timeless presence. With rooms gazing out onto the harbour, marina, or the majestic silhouette of Table Mountain, this grand hotel feels as if it has always been part of the landscape.
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SUBSCRIBE subscriptions@bncpublishing.net PO Box 502511 Dubai, United Arab Emirates P +971 4 4200 506 | F +971 4 4200 196 For all commercial enquiries, contact jo@bncpublishing.net T +971 50 440 2706 All rights reserved © 2023. Opinions expressed are solely those of the contributors. Logistics News ME and all subsidiary publications in the MENA region are officially licensed exclusively to BNC Publishing in the MENA region by Logistics News ME. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. Printed by United Printing and Publishing | upp.ae Images used in Logistics News ME are credited when necessary. Attributed use of copyrighted images with permission. All images not credited courtesy Shutterstock. cbnme.com ACCESS FRESH CONTENT DAILY ON OUR WEBSITE! Logistics News ME @Logisticsnewsme Logistics News ME In addition to our print edition, we’re bringing you all sorts of industry news on our web mediums. We’re looking forward to interacting with our readers on all of our social media and web platforms. See you on the web! CEO Wissam Younane wissam@bncpublishing.net Director Rabih Najm rabih@bncpublishing.net Group Publishing Director Joaquim D'Costa jo@bncpublishing.net Editor-in-Chief Vibha Mehta vibha@bncpublishing.net Managing Editor Kasun Illankoon kasun@bncpublishing.net Creative Lead Christian Harb chriss@bncpublishing.net Graphic Designer Rizaldi Febrian Marketing Executive Aaron Joshua Sinanbam aj@bncpublishing.net Digital Media Producer Alexander Bungas CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE 6 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
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EDITOR’S NOTE LNME A nd thus, 2023 comes to an end! I'm taking a trip down memory lane through this year as I write this, but where do I even begin? LNME Connect and the Logistics and Transport Awards KSA are just two industry-unifying projects that Logistics News ME launched this year. We have also put much effort into creating some exquisitely chosen editorial content this year. Still, I must say that this year has been very remarkable for me. In addition to getting to know a lot of wonderful, like-minded people, I learned a lot. The best part is that it has all helped me become better, wiser, and more intelligent. Not to show off, but I can really see how much I have changed from the person I was, and my closest friends have confirmed this as well, for which I am truly grateful. Closing in 2023, in 2024, I want to work harder, interact with more intelligent people, focus on improving myself as a person, and explore new areas to broaden my actual knowledge. From a professional standpoint, this issue is particularly noteworthy before we wrap up the year since we have made an effort to compile a list of some of the most outstanding logistics leaders. Logistics News ME will be prepared to welcome the new year with higher calibre articles as we advance. Beginning in February 2024 with the Logistics & Transport Awards KSA, our first blockbuster event in Saudi Arabia. Until then, enjoy your reading, and I'll see you in 2024! SEASON FINALE Vibha Mehta Editor-in-Chief vibha@bncpublishing.net Vibha Mehta vibhamehta01 @vibhamehta01 8 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
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REGIONAL NEWS LNME A JEX Logistics Services, a Middle East specialist in express logistics and Industrial solutions, is proud to announce a new partnership agreement with the Saudi Authority for Industrial Cities and Technology Zones – MODON. The agreement will see AJEX operate expanded logistics services from the burgeoning industrial epicentre of Dammam. Marking yet another significant step in AJEX’s growth since its launch in 2021, the agreement will see the Saudi- headquartered logistics firm operate warehousing facilities over a 6,000 sqm area at MODON. The units will be utilized for the warehousing of various goods, including dangerous goods, the storage of food and beverages, as well as more general items. The partnership with MODON enhances AJEX’s logistics capabilities in Dammam, a core centre for the Kingdom’s oil, gas, and industrial sectors, and a fast-growing hub for non-oil- related manufacturing, including F&B. Moreover, MODON’s strategic location, 55km from King Fahd International Airport, 32km from Dammam Railway Station, and 40 km from King Abdulaziz Port in Dammam, combined with AJEX’s specialized capabilities, will support the Kingdom’s broader vision of fostering industrial growth and innovation. “Our latest warehousing facilities, thanks to our agreement with MODON, will bolster our capabilities in managing complex logistics challenges safely and efficiently. Thanks to this new strategic partnership, AJEX will be best placed to support the growth of Saudi Arabia’s industrial and non- oil related sectors, in line with the economic growth and development of the Kingdom, which is core to our efforts at AJEX,” said Ali Al Ribi, AJEX’s Warehouse Director. This strategic collaboration with MODON cements AJEX’s commitment to logistical excellence and opens new avenues for innovation and efficiency in supply chain management. As AJEX continues to expand its footprint, it remains dedicated to setting new benchmarks in the logistics industry, fostering a future where seamless and safe logistics solutions drive industrial growth and prosperity. AJEX AND MODON COLLABORATE TO EXPAND SAUDI-BASED LOGISTICS OFFERING WITH 6,000 SQUARE METRES OF ADDITIONAL STORAGE 12 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
REGIONAL NEWS T he national flag carriers of the Kingdom of Saudi Arabia, Saudia and Riyadh Air signed a Strategic Cooperation Memorandum of Understanding as part of an expansive agreement to include codeshare flight, signifying a significant milestone moment of collaborative strength in the KSA aviation ecosystem. The MOU is the first considerable agreement between the two airlines, and it is set to lay the foundation for further cooperation in the future. Along with strengthening the broader Saudi aviation ecosystem, the collaboration is intended to offer a comprehensive range of benefits for guests travelling globally to and from Saudi Arabia and those travelling domestically within the Kingdom. As part of the agreement, guests of both carriers will take full advantage of each airline’s worldwide network through a comprehensive interline and codeshare agreement, allowing guests to connect seamlessly between sectors operated by Saudia or Riyadh Air. This means members of each carrier’s loyalty program can earn points or credits when travelling on codeshare services used by the other. This will be followed by a more comprehensive loyalty agreement in which guests can accrue or redeem points and receive elite-level benefits across both carrier’s global networks. In addition to offering a comprehensive range of guest benefits, this strategic cooperation also commits Saudia and Riyadh Air, as national carriers of the Kingdom, to working together and implementing broader synergies and efficiencies across the value chain in areas such as commercial, digital development, aviation support services and cargo/logistics. The strategic agreement also aims to optimize routes and resources to provide guests with a broader range of destinations and services. Saudia CEO, Capt. Ibrahim Koshy commented, “We’re delighted to be working alongside Riyadh Air and look forward to seeing another Saudi carrier supporting the national aviation strategy and the Kingdom’s objectives in tourism. This historic moment is when we join forces to serve guests travelling from and to the Kingdom. Saudia and Riyadh Air will positively disrupt the industry, so we are proud to sign this MOU that signifies our partnership intent.” Riyadh Air CEO Tony Douglas said, “The MoU signing of this strategic collaboration shows a solid statement of intent from both airlines. Riyadh Air and Saudia will play a significant part in the growth of travel tourism within the Kingdom, so having the national carriers working side-by-side is the best way to accelerate and manage this growth. We are confident that Riyadh Air will raise the bar in air travel, and cooperation with Saudia will help us achieve this as we prepare for take-off in 2025.” Benefits will be announced with more comprehensive details available for guests’ booking flights on Saudia or Riyadh Air when Riyadh Air is set to launch its operations in 2025. SAUDIA AND RIYADH AIR SIGN A STRATEGIC COOPERATION MOU AS PART OF AN EXPANSIVE AGREEMENT LOGISTICS NEWS ME | DECEMBER 2023 | 13
REGIONAL NEWS LNME T o revolutionise vehicle sharing and enable digital transformation, Lumi car rental company (“Lumi” or the “Company”) has signed a five-year SAR 28 million agreement with MachinesTalk, a leading IoT solutions provider in Saudi Arabia. The deal enables the upgrade of fleet management through technologies such as the Internet of Things (IoT) and Artificial Intelligence (AI) in collaboration with the satellite- supported car-sharing platform AnyCar. AnyCar will transform Lumi’s fleet into a digital sharing ecosystem. This ensures complete control over vehicles and provides an enhanced self-service experience for ‘Lumi’ customers. Additionally, it guarantees maximum utilisation of cars, enhances operational efficiency, and improves the overall user experience. The collaboration enables the analysis of security situations and provides accurate information on vehicle movement. These capabilities have been strategically designed to improve processes and ensure seamless operations. Lumi provides individuals, companies, and governments with access to some of the latest transportation and leasing offerings in Saudi Arabia, backed by state-of-the-art digital channels. Syed Azfar Shakeel, CEO of Lumi, said: “With digital technology revolutionising every industry, including car rentals, we are committed to leveraging advanced solutions that add excellent value for our stakeholders. The new technology agreement will draw on machine learning and the Internet of Things to predict, identify and monitor trends to enable our customers to achieve higher levels of cost efficiency in addition to increased productivity across our operations.” Eng. Nawaaf AlShalani, CEO of MachinesTalk, commented: “We’re delighted to have signed this agreement with Lumi, which aims to promote IoT and AI in the transportation sector, facilitate digital transformation, enhance traffic safety, maximise vehicle utilisation by analysing real-time data and provide valuable services to customers. This partnership represents a significant step towards sustainable digital mobility.” LUMI AND MACHINESTALK SIGN A TECHNOLOGY AGREEMENT WORTH SAR 28 MILLION 14 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
REGIONAL NEWS H amad International Airport has announced its collaboration with Cisco to advance its digital transformation agenda, revolutionize its world-class operations, enhance customer experience, and leverage innovative technologies within the aviation industry. This collaboration is based on a signed Memorandum of Understanding (MoU) between Qatar Airways Group and Cisco, a global networking, collaboration, and cybersecurity leader. The partnership is set to explore synergies that align with Hamad International Airport’s commitment to adopting cutting-edge technologies. The MoU also aims to develop a technology roadmap to redefine the airport’s customer interactions, elevate safety and security measures, optimize communication channels, and enhance operational efficiency. Commenting on the collaboration, Senior Vice President of Technology and Innovation Suhail Kamil Kadri at Hamad International Airport said: “This collaboration aligns seamlessly with our vision to set new industry benchmarks through digital innovation, and we are thrilled to embark on this new journey with Cisco. At Hamad International Airport, we aim to unlock unique value for our passengers, employees, and stakeholders, propelling our facility and the entire industry to greater heights.” This strategic collaboration is part of Cisco’s Country Digital Acceleration (CDA) program, a partnership with governments worldwide to accelerate national digitalization agendas and create new value for countries, businesses, and citizens. Active in Qatar since 2019, the program taps into the power of private and public partnerships across various sectors, including national infrastructure, education, and innovative businesses and communities, to help address national challenges with innovative digital solutions. Hasan Khan, General Manager of Cisco Qatar, commented: “We are pleased to work with Hamad International Airport to enable its digital ecosystem and pave the way to vast potential thanks to the power of transformative technologies. Cisco’s deep industry expertise will allow us to address the airport’s strategic priorities as it grows and introduce new services to transform the passenger experience effectively.” As part of its digital transformation strategy, Hamad International Airport is constantly investing in the latest technologies and innovative solutions to optimize operations and provide a seamless and enhanced airport journey for visitors and passengers. Since its operations in 2014, the facility has remained committed to introducing and creating an unparalleled airport experience for its travellers and commercial partners. CISCO AND HAMAD INTERNATIONAL AIRPORT WORK TOGETHER TO ADVANCE DIGITAL TRANSFORMATION INITIATIVES LOGISTICS NEWS ME | DECEMBER 2023 | 15
T he global logistics industry has experienced exponential growth, and Dubai has become an eminent part of it. Dubai’s meteoric prominence as a global logistics hub stem from its strategic planning, geographic advantage, and visionary leadership. Over the past few decades, the city’s logistics sector has emerged as a powerhouse, transforming Dubai from a small trading port to one of the world’s most vital logistical and commercial centres. Several key influential factors have prompted Dubai’s remarkable evolution into a thriving global logistics hub: Geographical Location: Dubai has proved to be an ideal place for trade relations. The city, located in the centre of the world between the East and the West, has played a pivotal role in its development as a logistics hub. It is a gateway between Europe, Asia, and Africa, making it an ideal transshipment point for orchestrating the seamless flow of global trade and travel. Dubai has recognised its advantageous geographical positioning and has adapted accordingly. With Dubai International Airport and the newly constructed Al Maktoum International Airport (DWC), Dubai has developed a rapid system that unites the world. Annually, Dubai International Airport sees approximately 14 million THE SOARING FALCON Originally written by Saurabh Bhalla. Edited by Vibha Mehta. Saurabh Bhalla, Managing Director of Air & Sea Logistics on the evolution of Dubai as a Global Logistics Hub LNME OP-ED 16 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
flights pass through its hub. The region’s growth is exponential compared to its origins just 30 years ago. Infrastructure Development: To propel the growth of the logistics industry, Dubai has strategically invested in state-of-the-art infrastructure, including Jebel Ali Port, one of the largest and busiest ports in the world. The port’s efficiency and continued expansion have contributed to Dubai’s prowess in the global logistics industry. Likewise, Dubai International Airport and Al Maktoum International Airport (DWC) are key air freight hubs supporting a seamless flow of global cargo movements. Undoubtedly, Dubai’s growth over the last 30 years has been nothing short of exceptional. Despite rapid modernisation and innovation, Dubai continues to instil its local traditions and country crafts at the port at Hamriya and the jetty–wooden dhows continue to carry trade between the neighbouring countries. Free Trade Zones: Dubai’s well-planned implementation of free trade zones, such as Jebel Ali Free Zone (JAFZA) and Dubai Airport Free Zone (DAFZA), have proven instrumental in attracting more businesses by offering tax exemptions, full ownership rights, and streamlined custom processes. The zones create a compelling pull to the region with their easy accessibility and business-friendly approach. Dubai has a portfolio of over 40 free zones, providing diverse options for businesses to register in alignment with their specific requirements. Investment in Technology: Dubai has emerged as a pioneer in cutting-edge technologies within logistics, incorporating advancements such as artificial intelligence, blockchain, and automation. This investment in technology aims to enhance operational efficiency, mitigate costs, and streamline intricate logistical processes. Government Initiatives: Dubai’s government has impressively fostered a holistic business ecosystem. The government has orchestrated a conducive business environment by implementing policies supporting trade, investment, and infrastructure development. Key initiatives, such as Dubai’s Vision 2021 and Vision 2030, articulate strategic objectives to enhance further the city’s position as a global logistics hub. Dubai distinguishes itself as a secure environment and a harmonious melting pot, accommodating over 200 nationalities coexisting peacefully. Looking ahead to the 2050 vision entails integrating Al Maktoum International Airport into a 50-kilometre district, envisaging a self- contained mini-city on its own. Diversification of Economy: Dubai’s leadership recognises the importance of a diversified economy beyond oil. With a focus on logistics, trade, tourism, and finance, Dubai works to build a knowledge-based economy. With dedicated budgets to expand these sectors, Dubai works towards reducing dependence on oil revenues. Strategic Partnerships: Dubai has actively pursued international partnerships and collaborations with renowned global companies to strengthen its logistical capabilities further. By forging international relationships, Dubai supports its knowledge-based economy. The forthcoming COP28 initiative and EXPO city development are expected to welcome a notable influx of global companies, encouraging businesses to make Dubai their operational base. These comprehensive factors have synergistically converged to facilitate a dynamic and thriving ecosystem, which is integral to Dubai’s remarkable rise as a global logistics hub. The city’s strong commitment to innovation, substantial investments in state-of-the- art infrastructure, and the formulation of business-friendly policies collectively emphasize its significance as a pivotal player in the global supply chain network. Dubai’s persistent commitment to expanding these essential elements demonstrates its proactive approach to adapting to the changing needs of the modern global business environment, securing its standing as a worldwide leader in logistics. THE SOARING FALCON LOGISTICS NEWS ME | DECEMBER 2023 | 17
ARE YOU READY FOR DISRUPTION? According to Rueben Scriven, Research Manager at Interact Analysis, the warehouse automation industry structure is changing T he industry value chain is changing. We’re seeing a shift away from highly customized fixed automation solutions to more modular, configurable, and standardized systems, like AutoStore and OPEX. This will have far reaching implications on the industry’s value chain, eroding margins for system integration and solution design, while benefiting system OEMs. During this insight, we’ll be discussing the following topics: > The current industry structure and how it developed. > The rise of more modular, plug-and-play systems and the impact this will have on the industry. > How companies can position themselves to capture the most value given the current industry trends. The Traditional Model to System Integration There are several steps in the warehouse automation value chain as depicted below. Most warehouse automation system integrators cover the span from system OEM all the way to after-market service (as depicted in the table below). One of the reasons for this vertical integration is due to the high level of commoditization of traditional fixed warehouse automation hardware (e.g. shuttles, conveyors, sorters etc). A lack of differentiation and a relatively slow pace of innovation has shifted the buy-vs-build decision firmly to the ‘build’ side. For example, Witron acquired FAS in 2005 in order to bring OEM capabilities in-house. On the other hand, system OEMs, struggling in a low margin business, developed integration capabilities in the pursuit of higher margins. For example, TGW – which was originally a system OEM, developed integration capabilities. This led to the current state of the industry where the bulk of revenues are generated from OEM system integrators. In recent years, we have seen several third-party system OEMs enter the market, developing highly modular and standardized solutions that tend to be based around robotics (as opposed to traditional conveyance), such as Exotec, AutoStore, Dexterity, and Berkshire Grey. This is shifting the buy-vs-build decision for system integrators in favour of ‘buy’ due to the rapid rate of innovation surrounding these technologies, coupled with Originally written by Rueben Scriven. Edited by Vibha Mehta. LNME ANALYSIS 18 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
the lack of in-house robotic expertise. Because the market is changing rapidly, incumbent system integrators don’t want to bet big on a single acquisition target or look to develop technologies in-house because end-customer preferences may have shifted by that time. This leads to the growth of pure- play system integrators, which focus primarily on integrating hardware from third-party system OEMs like AutoStore and Exotec. For example, in the top 10 system integrators in the US last year (2022), nearly all OEM System Integrators lost market share, while the opposite was true for pure-play system integrators. Even ‘conventional’ OEM System Integrators are starting to partner with more system OEMs. For example, Dematic – the quintessential OEM System Integrator – partners with AutoStore, Dexterity, and Quicktron. The trend towards system integrators partnering with system OEMs is on the rise. The novel systems developed by AutoStore, Exotec, OPEX, and other third-party system OEMs are highly modular and configurable. This contrasts with legacy equipment (often conveyance-based), which tends to be highly customized and bespoke for each client. The shift from customized to standardized is, in effect, shifting the value creation from the build phase to the design phase. ARE YOU READY FOR DISRUPTION? Rueben Scriven, Research Manager, Interact Analysis LOGISTICS NEWS ME | DECEMBER 2023 | 19
The Value Chain is Shifting Much of the value is created in the integration/build phase because it’s often highly customized and requires extensive software and electrical and mechanical engineering competencies to build these systems. Without extensive knowledge and skills, providing a bespoke automation solution would be challenging. However, the relative ease with which these novel third-party solutions can be ‘connected’ together is lowering the barrier to entry for system integrators, which can potentially erode margins for system integration over time. Furthermore, companies like SVT Robotics are accelerating this trend, making it easier than ever to integrate third-party solutions using simple and intuitive user interfaces. As we mentioned, this is shifting the ‘value’ from the build phase to the design phase. This isn’t to say that system integration will become ‘easy’. However, the trend towards greater standardization means that there’s less customized code required to integrate various systems, and the ‘plug-and-play’ nature of these modular and configurable systems means that there’s less of a requirement for extensive electrical and mechanical engineering competencies. As we start to see the integration of more third-party systems, the need for system orchestration and execution becomes increasingly critical. Much value will be created in connecting and orchestrating these disparate systems. The shift towards using third- party system OEMs also raises the question of who will own the after- market service margins. OEM system integrators have typically captured most of the MRO and other after-market service revenue. However, we’ll likely see more System OEMs capturing the MRO revenue, particularly regarding spare parts. A Universal Phenomenon The impact robotics has on the value chain isn’t limited to the warehouse automation market. Across Interact Analysis’s various research areas, we’ve observed a typical pattern across sectors experiencing innovation disruption. Value creation shifts downstream to the vendors developing the innovative systems, while vertically integrated participants upstream in the value chain experience value erosion. Take the automotive sector, for example. Historically, OEMs like VW and Volvo would manufacture most vehicle components, including the powertrain. However, with the shift towards electrification, we’ve seen a trend whereby the tier-1 suppliers are leading innovation and capturing more value by developing new and improved batteries and electric motors. As such, the ‘value’ OEMs offer erodes as the tier-1 suppliers charge more of it. Going Full-Circle However, nothing lasts forever. At some point, the differentiation rate will slow, LNME ANALYSIS 20 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
ARE YOU READY FOR DISRUPTION? and hardware will become commoditized. At this point, we’ll likely see two things: 1) system OEMs developing integration capabilities to chase higher margin opportunities and 2) incumbent system integrators acquiring system OEMs. The result will be an industry dominated by vertically integrated system integrators, taking us full circle. Staying Ahead of the Competition Our leading research draws insight from primary research, data science, and strategic analysis and provides a surefire way to stay ahead of the curve and weather the ensuing disruption. We’ve just published our Warehouse Automation – 2023 report, which provides extensive insight into growth segments and competitive advantages, along with a wealth of market forecast and market share data. Furthermore, our custom research solutions are at the leading edge of warehouse automation strategy, and our clients get access to our analysts all year round. LOGISTICS NEWS ME | DECEMBER 2023 | 21
M onica Menendez, Associate Dean for Graduate Programs; Director of the Research Center for Interacting Urban Networks (CITIES); Professor of Civil and Urban Engineering at NYU Abu Dhabi shares her opinion on the evolving e-mobility industry… Earlier this month, Stockholm announced a plan to ban diesel-and- gas-powered vehicles from entering large parts of its city centre in one of the world’s most far-reaching efforts to combat automobile emissions. It also potentially marks the beginning of the end for a form of transport that came to define urban landscapes. Indeed, one survey of US cities showed that downtowns devote an astonishing 50 to 60 percent of their space to vehicles. While planners haven’t questioned this situation for many decades, today, there is a growing environmental and social movement to re-imagine urban transport systems with people Data optimization Any discussion about the future of transport in most cities still begins with optimising car transportation, and traffic data analytics is critical to successful outcomes. Sensors and cameras capture vast amounts of data about traffic flow, pedestrian movement, and public transport usage. When properly analyzed, this data provides city planners with real-time insights into the needs and patterns of its residents. These tactics can yield impressive results. For instance, San Francisco’s SFpark project utilizes sensors to gauge parking availability and adjust prices in real time, ensuring optimal parking occupancy and reducing driver search time. Sensors have also been deployed in the UAE, especially at traffic lights, where they activate the lights in response to traffic, helping optimize traffic flow and collecting data. Zurich also uses traffic lights to slow the movement of cars to the centre once it starts getting congested and then speed up their exit in the afternoons. In Singapore, vehicles are charged based on road congestion levels, effectively reducing peak-hour traffic. Singapore also utilizes data analytics to anticipate and manage public transport demand. Moving forward, there is a lot more we data analysts can do with the correct information. Future solutions Along with pricing, taxation, and initiatives such as car park charges based on peak demand, many other tools can improve efficiencies. For example, 60 per cent of Copenhagen’s residents now commute by bicycle, thanks to continuous infrastructure development. Many cities, particularly in Europe and the US, have pedestrianized vital areas, which has helped revitalize areas lost to traffic. Two famous examples are New York’s Time Square and London’s Trafalgar Square. This approach can also be implemented on a more flexible basis. Bogotá, the Colombian capital, introduced ‘Ciclovía’, an initiative that closes around 120 km of streets to cars every Sunday, allowing pedestrians and cyclists to take over. Other methods to restrict traffic flows include London’s Ultra Low Emissions Zone, which has also led to a five times faster pollution reduction in London than the rest of the UK. In the coming years, combining new technologies and sustainability goals will redefine urban transport. Autonomous Vehicles could reduce the need for personal vehicle ownership and parking spaces and lower traffic congestion. The shift to electric vehicles, including buses and taxis, also seems inevitable, with cities worldwide investing in EV charging infrastructure to cater to future demand. Helping coordinate and unify more complex and fluid transport systems, Mobility-as-a- Service (MaaS), envisioned as a singular digital platform, would combine various modes of transport – buses, trams, bikes, and ride-shares – offering an optimized commuting solution. This could significantly help with first- and last-mile solutions. Why urban planners need to think about communities, not cars? PEOPLE-CENTRIC Originally written by Monica Menedez. Edited by Vibha Mehta. URBAN TRANSPORTATION LNME TALKING POINT 22 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
PEOPLE-CENTRIC URBAN TRANSPORTATION Looking further ahead, technologies like Hyperloop and magnetic levitation (Maglev) trains promise speeds surpassing traditional rail or even flights for inter-city transport. While it might sound like science fiction, drones for delivery and passenger urban air mobility could become a part of the urban transit ecosystem. Societal values vs efficiencies IIt’s important to note that no one strategy fits every city. Older cities that were not built for cars can sometimes adopt strategies to discourage vehicles more efficiently than cities built around modern roads. Cycling in Amsterdam makes more sense than it does in Abu Dhabi, for example, due to the layout of the city centre, cultural expectations, and climate. Some Asian cities, including Tokyo, Singapore, and Hong Kong, successfully rely on public transportation but can do so quickly because they have very high population densities. There is also public tolerance, or otherwise, to specific measures. Singapore has developed much pricing to discourage car ownership, which might not be so popular in London, where sections of the public and media have perceived initiatives such as 20mph zones as ‘anti-freedom’. Even pedestrian zones, which have been proven to benefit neighbourhoods, can face strong resistance from car-reliant residents. The lesson is that any transport policy must consider residents’ culture and specific needs for it to work. There is also a broader context of making cities liveable and functional. Studies have shown that providing public transport services in bad neighbourhoods leads to lower crime rates and economic growth due to residents’ access to better education and job opportunities. Conversely, when the Interstate Highway System was built across the US in the 1950s, the freeways were typically routed through poorer neighbourhoods, where real estate was cheaper, killing many once lively areas. So we must study these examples and consider what portion of society our policies benefit. When we only invest in cars, are we doing this to the detriment of people who can only afford public transport services? And when we push people to more expensive electric cars, where does that leave people who cannot afford to upgrade? Some of these questions have challenging answers. Technology and data can empower decision-making, allowing cities to tailor efficient, sustainable, and, most importantly, people-centric solutions. By learning from global examples and embracing futuristic technologies, urban centres can pave the way for a revolution in transportation, ensuring a harmonious – and fairer – coexistence of people, technology, and the environment. Monica Menendez, Director of the Research Center for Interacting Urban Networks (CITIES) LOGISTICS NEWS ME | DECEMBER 2023 | 23
IVECO and MOET IVECO AND MUSCAT OVERSEAS EQUIPMENT AND TRADING COMPANY LLC (MOET) PRESENTED THE NEW IVECO HEAVY RANGE, LAUNCHING THE IVECO T-WAY, THE TOUGHEST VEHICLE ENGINEERED FOR THE MOST EXTREME OFF-ROAD MISSIONS THANKS TO ITS PERFECT COMBINATION OF ROBUSTNESS, RELIABILITY, AND COMFORT. - Muscat, 7th November 2023 LAUNCH THE OFF-ROAD TRUCK IVECO T-WAY IN OMAN LNME NEW LAUNCH 24 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
IN OMAN, IVECO AND MOET INTRODUCE THE IVECO T-WAY OFF-ROAD TRUCK A fter the partnership stipulated on the 14th of December 2022, appointing Muscat Overseas Equipment and Trading Company LLC as official dealer in Oman, IVECO and MOET unveiled, in a dedicated event held on the 7th of November at the Crowne Plaza Muscat, the new IVECO Heavy Way range presenting the IVECO T-Way, the off- road vehicle designed and engineered for the toughest missions in the most extreme conditions. During the event, the morning session was dedicated to truck sector specialised journalists, highlighting the market opportunities MOET and IVECO intend to seize with the new IVECO T-Way. During the evening, instead, focus was entirely on customers and local authorities, as well as the welcome participation of the Italian Ambassador in Oman, his excellency Pierluigi D’Elia. More than 200 guests attended the official launch, assisting to corporate and product presentations. Everyone had the possibility to view all the technical features of the new heavy-duty range and appreciating the significant new innovations in the IVECO trucks. During the vehicle walk around, IVECO product experts were at hand to explain the new features and how the IVECO T-Way is best suited and designed for Middle East region market conditions. Shahram Falati, IVECO Middle East & Africa Business Director, said: “With this event we are happy to introduce the new IVECO Heavy Range “DRIVE THE NEW WAY” in the Sultanate of Oman with the support of our new official partner Muscat Overseas Equipment Trading Co LLC. This partnership confirms our aim to consolidate the IVECO presence in Middle East through an excellent after sale services and commercial coverage. The launch of the IVECO T-Way brings into the market a new generation of advanced fuel efficiency, versability, performance, and livability. This event is another clear sign of IVECO driving the road of change”. Marco Torta, Area Manager for Middle East, commented: “IVECO has a strong presence in the Sultanate. In this market we have successfully sold around 1,000 heavy trucks (Trakker) in the past 10 years and I am confident that the new IVECO T-Way and IVECO S-Way will be appreciated by our old and new customers specially concerning reliability, strength, and the high adaptability to match any mission”. Mr.Bala T Chatoth, CEO of Muscat Overseas, said “Starting our journey in 1972 we have successfully demonstrated our commitment in establishing ourselves as an equipment solutions provider with unmatched after sales support and with the new partnership with IVECO we would like to keep our bench mark high in meeting customer expectations providing them the right truck for the right application to achieve the business goals of our stake holders”. IVECO T-Way: the most reliable and productive heavy-duty truck to face the toughest challenges The IVECO T-Way builds on the heritage of robustness and reliability of the brand’s long lineage of champion off- roaders. It introduces state-of-the art technological solutions to exceed all expectations in productivity, payload capacity, safety and driver comfort. >>> LOGISTICS NEWS ME | DECEMBER 2023 | 25
These characteristics of extreme toughness, high performance and reliability are clearly expressed by the theme of the advertising launch campaign: “TREAT IT BAD”. “T” FOR TOUGH: designed and engineered for robustness and reliability The IVECO T-Way has been designed to offer best-in-class performance in every off-road mission, robustness and torsional rigidity. It carries over from its predecessors the legendary robustness of the high-resistance steel chassis with a 10mm thick frame, with a Rail Bending Moment at the top of the segment at 177 kNm. The front axle has a maximum capacity of up to 9 tonnes. Hub reduction on the rear axle is standard to maximize strength and performance. The new heavy-duty rear suspension system for Tandem axles optimises vehicle weight and improves off-road performance with greater ground clearance and a better departure angle. The IVECO T-Way delivers all the power needed for traction and PTO with IVECO’s reliable and efficient Cursor 13 engine (13 litres) that develops up to 470 horsepower. The engines are coupled with the proven 16-speed HI-TRONIX automated gearbox, which now also features new functions specifically intended for off-road mobility including a Hill Holder function to help departure on steep slopes, Rocking Mode to help recover traction in slippery conditions and Creep Mode for ultra-low speed when idling; for the on-road sections of the mission, the Ecoroll, function that uses the vehicle’s inertia when travelling downhill enhances the transmission’s efficiency. HI-TRONIX represents the state-of-art in the automated transmission sector and delivers the perfect gearshift strategy for every application. PRODUCTIVITY AND EFFICIENCY: Carrying over the strong Trakker heritage with even bigger payload The IVECO T-Way has been designed for efficiency and productivity, with a host of features and lower kerb weight. The low kerb weight has been further reduced by 325 kg compared to the Trakker with the new design of the tandem support on the rear axles, which is now a single-piece casting component. LNME NEW LAUNCH 26 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
IN OMAN, IVECO AND MOET INTRODUCE THE IVECO T-WAY OFF-ROAD TRUCK EXTREME FLEXIBILITY: the most conversion-friendly off-road truck The IVECO T-Way is set to become a favourite of body builders for its extraordinary flexibility. With both rigid and articulated versions, it has the widest offering of driveline options on the market: Partial Wheel Drive on 6x4 rigid and articulated and 8x4 rigid models; as well as All Wheel Drive on 4x4 and 6x6 rigid and articulated, and on 8x8 rigid versions. The All-Wheel Drive range has been extended with new 4.0, 4.2 and 4.5 metre wheelbase models, which can transport special loads with no modification to the chassis. The new HI-MUX electric and electronic architecture is fully compatible with the latest-generation control systems. The new PTO line-up includes a new high- performance sandwich PTO that delivers up to 2,150 Nm torque. This extreme versatility, width and depth of range, and extensive choice of variants makes the IVECO T-Way the perfect truck for all types of bodies and vocational missions. IVECO T-Way: cab design centred on driver comfort and safety The cab of the IVECO T-Way shares the driver-friendly design of the IVECO Way range, with its sleek, aerodynamic lines. Available in two versions – AD short cab and AT long cab with standard or high roof – it is focused on functionality to facilitate the driver’s daily work. The entire driver area has been created to provide a practical and easy-to-live- in environment. The comfortable and ergonomic driver’s seat, together with the new-concept multi-function steering wheel, ensure excellent driver comfort. Driver safety is paramount in the harsh conditions typically faced by the IVECO T-Way. The vehicle is designed to provide maximum protection, with safety features which far exceed the type-approval requirements. The new braking system features EBS as standard, full disc brakes are available on PWD models across the range. IVECO WAY RANGE: a complete line-up for every heavy-duty mission Today’s launch presents the IVECO Way Range, which now offers an extensive heavy line-up of first-rate vehicles for every mission: > IVECO T-Way the toughest vehicle on the heavy market that takes performance, reliability and versatility to the extreme; > IVECO S-Way ON for long haulage on highway where fuel economy is key; > IVECO S-Way ON+ for regional and light off-road mission. The perfect trade- off between performance and reliability; > IVECO S-Way OFF the junction between S-Way and T-Way which replaces Trakker 4x2 rigid and articulated. About Muscat overseas Equipment Trading Co LLC: Muscat Overseas Equipment Trading Co (MOET) was established in 1972 as a division of Muscat Overseas Group, one of the leading business groups in Sultanate of Oman. MOETCO represents many prestigious international franchises in Oman catering to the Construction, Earthmoving, Material Handling, Industrial, Power and Oil & Gas sectors. Muscat overseas has been holding the highest market share in construction Equipment market in Oman for the last many years with a wide range of Equipment to offer to its customers. They provide the best product support in the industry with leading aftersales network (full-fledged branches along with mobile service team) to cover every nook and corner of Oman. The “we care” policy of the Company is truly reflected in its aftersales approach to customers. Qualified and Factory trained Service Engineers and technicians provide expert “customer care” to achieve the highest level of productivity and customer satisfaction. IVECO IVECO is a brand of Iveco Group N.V. (EXM: IVG). IVECO designs, manufactures and markets a wide range of light, medium and heavy commercial vehicles, off-road trucks, and vehicles for applications such as off-road missions. The brand’s wide range of products include the Daily, a vehicle that covers the 3.3 – 7.2 ton vehicle weight segment, the Eurocargo from 6 – 19 tons and, in the heavy segment above 16 tons, the IVECO Way range with the on-road IVECO S-Way, the off-road IVECO T-Way and the IVECO X-Way for light off-road missions. IVECO employs close to 21,000 individuals globally. It manages production sites in 7 countries throughout Europe, Asia, Africa, Oceania and Latin America where it produces vehicles featuring the latest advanced technologies. 3,500 sales and service outlets in over 160 countries guarantee technical support wherever an IVECO vehicle is at work. LOGISTICS NEWS ME | DECEMBER 2023 | 27
LNME MARINE PREMIUM MARITIME SOLUTIONS PROVIDER Speaking with Vibha Mehta, Benjamin Neal, Head of HSSEQ at P&O Maritime Logistics, explores health, safety, environment, and quality in the maritime industry Can you tell us about your background and how you arrived at your current position with P&O Maritime Logistics? I have over 18 years of experience in Health, Safety, Environment and Quality. My expertise spans industries focusing on the Middle East, where I work to foster a culture of safety and excellence in the Maritime sector. My unwavering belief in prioritizing the safety of employees has guided my career, emphasizing the importance of creating an environment where everyone returns home safely at the end of each rotation. This commitment led me to pursue a career in HSSEQ with P&O Maritime Logistics. With safety in mind, I have always been fascinated with artificial intelligence and its possibilities to revolutionise the 28 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
HSSEQ landscape and contribute to a safer, more efficient future in the industry. Decarbonisation is a hot topic in the maritime industry. What are the current challenges and opportunities in achieving decarbonisation goals in the maritime industry? The maritime industry faces the dual challenge of reducing its carbon footprint in complex and diverse operational and geographic environments while maintaining operational efficiency. Striking this balance involves adopting innovative and adaptive strategies, fostering collaboration, and navigating the evolving regulatory standards. Opportunities lie where the challenges are. For example, embracing sustainable practices tailored to specific regional opportunities, exploring alternative fuels, and leveraging technologies can all help us achieve a greener and more efficient maritime sector. What are some of the strategies and technologies that P&O Maritime Logistics is employing to reduce the carbon footprint of its operations? How do they align with the broader goals of the maritime industry? I am thrilled to share that we have revealed our detailed decarbonisation pathway and strategies today. We’ve been working on the decarbonisation pathway for a while, and I’m excited to share these details with our external stakeholders. In summary, as a DPWorld company, we aim to reduce our emissions by 28% by 2030 and achieve carbon neutrality by 2040 and net zero by 2050. We are implementing a phased approach with short-term, mid-term and long- term plans addressing challenges in each pillar of our operations: Caspian and Cargo Transport, Offshore and Port Services. As we operate globally across all seven continents, we also work closely with local partners and governments to ensure we tailor to local environments. Initiatives and sustainable practices are already in place, exemplified by our partnership with Tree Nation in the Mangrove Planting Initiative. Additionally, we are exploring alternative fuels, optimising vessel routes through AI-driven decision support systems and investing in energy- efficient technologies. These strategies align with the industry’s broader goals of reducing emissions, enhancing energy efficiency, and promoting environmental conservation. How do you see the role of collaboration in addressing the industry-wide decarbonisation efforts? Collaboration is pivotal in addressing decarbonisation challenges. The maritime industry is one of the few industries where collaboration always continues and is doing the quickest to decarbonise. P&O Maritime Logistics actively collaborates with industry stakeholders, regulatory bodies, clients, and technology partners to share insights and best practices and collectively drive the development and adoption of sustainable solutions. We can accelerate the transition towards a more environmentally responsible maritime industry by fostering an open and communicative ecosystem. Could you provide some specific examples of how P&O Maritime Logistics sustainability initiatives have positively impacted both the company and the environment? Over the last few years, we’ve transitioned 20% of our offshore fleet into the renewable sector. We 3 three installation and service vessels supporting the construction of the Greater Changhua offshore wind farm in Taiwan, which has powered 4.35 million homes. The offshore wind project is estimated to deliver 5.7 PREMIUM MARITIME SOLUTIONS PROVIDER Benjamin Neal, Head of HSSEQ at P&O Maritime Logistics LOGISTICS NEWS ME | DECEMBER 2023 | 29
Gigawatt output by 2025. Our Mangrove Planting Initiative, in collaboration with Tree Nation, showcases the synergy between safety and environmental restoration. By tying safety observations to tree planting, we have enhanced maritime safety and contributed to reforestation, providing long-term employment and improving local livelihoods. This initiative has resulted in planting thousands of trees, capturing significant amounts of CO2 and showcasing our commitment to sustainable practices. Let’s dive into AISA (AI Safety Assistant Tool). What inspired you to develop this tool, and what problem does it aim to solve? AISA was inspired by the need for a comprehensive safety management tool that goes beyond traditional approaches. It is an AI safety assistant that addresses the challenge of effective communication and decision-making in the maritime sector by leveraging AI to provide instant support in any language. AISA aims to enhance safety, streamline operations, and bridge communication gaps within diverse naval crews. Can you walk us through how AISA works and how it integrates artificial intelligence to enhance safety in maritime logistics? AISA integrates seamlessly into existing systems, utilising Chat GPT-4 to comprehend and respond to crew queries. It breaks down language barriers, providing quick and accurate information 24/7. By consolidating data and offering real-time insights, AISA significantly enhances safety protocols, decision- making processes, and overall operational efficiency. What has been the response and feedback from employees who have utilised AISA in their day-to-day experience? The response to AISA has been overwhelmingly positive. Crew members appreciate the instant support and valuable information it provides, leading to enhanced safety awareness and improved operational efficiency. Currently, AISA is answering over 200 questions weekly from crew members. It has become integral to our daily operations, empowering our teams to make informed decisions and contributing to a safer working environment. Looking ahead, what emerging trends do you see shaping the future of maritime, particularly in terms of safety, sustainability, and operational practices? Technology Integration: AI, as I mentioned just now, is a crucial trend here, and it’s taking the world by storm, as we have seen in the past months. Besides that, Internet of Things (IoT) and automation are also technologies that are revolutionising our industry. AI-driven predictive analytics and IoT-enabled sensors will enhance safety measures by predicting and preventing potential risks, while automation will optimise operational efficiency and reduce human errors. Environmental responsibility: We increasingly focus on ecological sustainability and decarbonise our operations. At P&O, we are implementing a flexible alternative fuel strategy as part of our commitment to decarbonisation. We are also looking at innovations in ship design, propulsion systems, and structural weight optimisation. How is the changing regulatory landscape shaping decision-making, particularly in ensuring compliance with safety and environmental standards? Compliance is integral to our commitment to responsible and ethical maritime practices. The evolving regulatory landscape is a catalyst for positive change. It encourages industry players to adopt flexible and sustainable practices, invest in technology, and prioritise safety. That means we must understand and adapt to diverse regional regulations while leveraging internal expertise to achieve regulatory compliance. We actively engage with regulators, explore incentives, and evaluate whether our business models fit the changing regulations. LNME MARINE 30 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
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The Middle East’s logistics industry is expanding and changing quickly at the moment. Thanks to its advantageous location, boosting economy, and emphasis on innovation, the region is becoming a significant participant in the global logistics scene. The Middle East’s advantageous location linking Asia, Europe, and Africa makes it an instrumental centre for international trade. The expansion of the logistics industry has been facilitated by the significant transshipment sites provided by major ports like Dubai and Doha. Furthermore, governments in the Middle East are making substantial investments in constructing ports, highways, and railroads. These expenditures aim to boost the logistics network’s overall efficiency, lower transportation costs, and improve connection. Not to be overlooked, the Middle Eastern logistics sector has been impacted by the worldwide expansion of e-commerce. The growing popularity of e-commerce has led to a need for dependable and effective logistics services to manage the delivery of merchandise. The logistics business is changing due to the widespread use of cutting-edge technology like blockchain, robots, and artificial intelligence. These technologies increase supply chain visibility, automate processes, and optimise routes. Finally, but just as importantly, it is anticipated that COP28 will promote regional collaboration on sustainable logistics projects. This might involve exchanging information and skills and creating common standards and best practices. Having said that, COP28 would benefit the Middle Eastern logistics sector by pushing investment in sustainable infrastructure, encouraging regional collaboration, and hastening the adoption of sustainable practices. As a result, the logistics industry in the Middle East will become more robust to climate change and ecologically benign. Therefore, the team at Logistics News ME has returned with a thorough list of the top 40 logistics influencers in the region, ensuring they always have the perfect solution for supply chain queries… Words By: Vibha Mehta THE POWER 40 TOP LOGISTICS LEADERS FROM THE REGION
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N our Suliman leads a team of 5600 workers in 19 markets while supervising, managing, and developing regional partner relationships. Nour, who began working for DHL Express 46 years ago, served as the organisation’s Saudi Arabian country manager from 2007 until now. Over the past few years, DHL Express Saudi Arabia has continuously performed admirably under his direction. In this capacity, he oversaw a team of more than a thousand workers while managing the company in Bahrain and working in four other countries in the region. He has been in charge of DHL’s regional expansion and investment strategy, which aims to improve the region’s link to the world market. Over the years, the company has invested millions of dollars to strengthen its capacities, facilities, and logistical capabilities to sustain its leadership position as the region’s leading express and logistics powerhouse, built on exceptional customer service. DHL has increased rotations into KSA, which accounts for a significant portion of its business, expanded its lanes into Asia, and expanded its air fleet to its regional aviation fleet. DHL has also developed its intraregional and intercontinental routes, direct connections, and flights like the recently launched overnight flight from Bahrain to Istanbul. One of Suliman’s recent accomplishments was leading DHL through the COVID-19 crisis when he had to alter the company’s entire network and operations quickly and drastically in ways that would have typically required years of preparation and analysis. He had to manage the unexpected increase in volume, the sudden reduction in workforce, the backlog of shipments, the grounding of flights, and the unexpected loss of commercial belly space. Furthermore, the CEO has prioritised talent development, as evidenced by DHL’s repeated recognition as a Top Employer in several MENA nations and as the Best Place to Work in the Middle East by the preeminent global authority on workplace cultures, Great Place to Work. This is one of Nour’s proudest accomplishments and demonstrates his dedication to putting people first by upholding a positive workplace culture driven by mutual trust, highly motivated employees, and a spirit of innovation and camaraderie. He spent eight years as DHL International Bahrain’s country manager before this. In addition, he held several other managerial positions, such as Commercial Manager at DHL International United Arab Emirates, Country Sales and Marketing Manager at DHL International Cairo, and Customer Service Manager at DHL Bahrain. NOUR SULAIMAN CEO / DHL EXPRESS MIDDLE EAST AND NORTH AFRICA POWER 40 LOGISTICS NEWS ME | DECEMBER 2023 | 35
ABDULLA BIN DAMITHAN I n the Gulf Cooperation Council (GCC), Abdulla Bin Damithan oversees DP World’s portfolio, which includes ports and terminals, economic zones, marine services, logistics, and trade solutions. Before being appointed in July 2023 as the region’s leader, Abdulla served as DP World UAE’s CEO and Managing Director. Additionally, he oversees the company’s business plans in the Kingdom of Saudi Arabia and the United Arab Emirates, two important GCC markets. His main goals are to provide cargo owners with end-to-end solutions, construct top-notch trade infrastructure in ports, terminals, and free zones, and promote increased supply chain sustainability, resilience, and efficiency. In the UAE, Abdulla leads DP World’s Jebel Ali Port, ranked among the largest container ports in the world, and Jafza, the company’s flagship free zone and an essential part of the company’s integrated regional business model. This port connects over 180 shipping lines to over 3.5 billion consumers, while Jafza is home to over 10,000 businesses. Furthermore, Abdulla is also in charge of the South Container Terminal at Saudi Arabia’s Jeddah Islamic Port. Abdulla joined DP World in 2001 and has been integral to the company’s transformation from a port operator to a global smart trade enabler. During his twenty years in the industry, Abdulla has held several high-level positions, such as Chief Commercial Officer of DP World UAE, where he was responsible for revenue generation and overseeing the provision of CEO AND MANAGING DIRECTOR / DP WORLD GCC 2023 L I S T POWER 36 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
services in several vital business areas, such as Ports and terminals and Trade Enablement. Abdulla is an acknowledged leader in the Middle East’s maritime and logistics industries. He sits on the boards of several DP World ports and terminals. The global economy depends on trade because it generates opportunities and raises people’s living standards everywhere. DP World’s mission is to improve international trade flow while expanding the possibilities for its clients and the communities it supports worldwide. With its workforce of over 103,000 dedicated, skilled, and multifaceted employees dispersed throughout 75 countries on six continents, DP World is driving trade towards a seamless supply chain that is prepared for the future. To create more robust, more effective end-to-end supply chain solutions that have the potential to alter global trade, they are quickly transforming and integrating their businesses, which include ports and terminals, marine services, logistics, and technology. They are also combining the global infrastructure with local knowledge. Last but not the least, by making investments in innovation, they are reshaping the future. They are at the forefront of disruptive technology, driving the industry towards better ways to trade and minimising disruptions from the factory floor to the customer’s door. POWER 40 LOGISTICS NEWS ME | DECEMBER 2023 | 37
S ince assuming the position of President of the Saudi Ports Authority (Mawani) in July 2021, Omar Hariri has transformed Saudi Arabia’s ports and maritime sector through his visionary leadership and strategic acumen. With over two decades of experience in aviation, cargo, logistics, and transportation, he spearheads ambitious growth plans for Saudi ports in line with the National Transport and Logistics Strategy. Mr. Hariri has significantly improved Saudi Arabia’s logistics capabilities and international trade relations in his current role. He initiated the Mawani project to enhance port infrastructure. These efforts have expanded the number of logistics parks in Saudi ports to 13, with significant investments from local and global industry leaders surpassing 7 billion SAR. This strategic move is projected to elevate the Kingdom’s rank from 38th to among the top 10 in the global logistics services performance index. Under Mr Hariri’s guidance, Saudi Arabia has broadened its network to 97 routes, linking the Kingdom with 348 worldwide destinations, and boosted its transhipment market share to 32% in 2022, a significant increase from 12% just three years prior. This growth can be attributed to enhancements in organizational and legislative procedures. Notable recognitions further validate the substantial progress made during his tenure. These include an impressive jump of eight places to the 16th spot in annual throughput in the Lloyd’s List 2023 rankings and an increase to 77.66 points in the UNCTAD’s 2023 Liner Shipping Connectivity Index (LSCI). Saudi Arabia ranked fifth as the world’s fastest in container ship handling per hour, according to the UNCTAD annual index issued by the United Nations Conference on Trade and Development. Another significant contribution from Mr Hariri is the ‘Smart Ports’ initiative launched in 2022. This initiative integrates advanced technologies, utilizing artificial intelligence and the Internet of Things, to develop infrastructure further, boost productivity, reduce carbon emissions, and enhance global competitiveness. Before his tenure at Mawani, Mr Hariri held the CEO position for Saudia Cargo and Saudi Logistics Services (SAL). Under his astute leadership, these companies underwent an extensive modernization program, enhancing their infrastructure and systems to align with global standards. He broadened its range of activities via horizontal and vertical business integration, extending beyond the confines of airport premises. Furthermore, he spearheaded the preparation for SAL’s listing on the Saudi stock exchange - a significant milestone in the company’s growth trajectory. PRESIDENT / SAUDI PORTS AUTHORITY H.E. OMAR HARIRI 2023 L I S T POWER 38 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
B eing a hands-on leader, Mohammed Ali Almajdouie’s wisdom has benefited the company in numerous ways and brought him and the team closer. In addition, he leads Joint Ventures (JVs) as CEO, collaborating with partners to introduce global expertise to the Kingdom of Saudi Arabia (KSA). Mohammed has a strong desire to advance the logistics sector, and who also serves as a board member of the Asharqia Chamber, the goals of the Kingdom of Saudi Arabia. The Cabinet named him as a board member of the Saudi Business Centre in July of last year, indicating their confidence in his ability to advance the cause. Almajdouie Logistics is dedicated to delivering exceptional logistics solutions that meet the unique needs of its valued customers and align with the broader goals of the Kingdom of Saudi Arabia. Accordingly, they keep investing in state- of-the-art technology such as MLC Connect, a creative and intuitive digital platform offering increased convenience and transparency. By improving their operational effectiveness, MLC Connect demonstrates the company’s dedication to innovation. Furthermore, the user-friendly dashboard enhances communication and teamwork while providing customers with greater insight into operational details. Mohammed is dedicated to going above and beyond for his clients. Innovation is crucial in this digital age to accomplish that. As part of their commitment, they will offer integrated hydrogen truck solutions and have agreements with fuel suppliers and manufacturers for net-zero emissions. In addition, in keeping with the Kingdom’s vision, 500 brand- new Hyundai trucks are being added to their land fleet, greatly aiding in reducing CO2 emissions. The company’s involvement in national renewable energy projects reflects Its commitment to sustainability and Kingdom’s Vision 2030 objectives. It provided transportation solutions and customs clearance services for the Sakaka Solar PV Plant, contributing to a cleaner, brighter future for Saudi Arabia. Additionally, it played a key role in the Dumat Al Jandal windfarm project, providing transportation, storage, and heavy lift services. The company’s involvement saw it undertake over 850 journeys and cover more than 600,000 km. On the strength of this, they keep providing cutting-edge heavy transport options. This involves moving hydrogen- powered locomotives, moving heavy loads over long distances, and setting records by raising loads above 330 tonnes to 15 metres. Additionally, they used self-propelled Modular trailers (SPMT) at a speed of 5 kilometres per hour to deliver a fantastic load weighing 1,410 tonnes over 160 kilometres to support oil and gas projects. The delivery took 40 days. Almajdouie Logistics is committed to upholding global standards and ongoing improvement. They recently adopted the International Road Transport Union (IRU) Road Masters Driver Programme, making them the first logistics service provider in Saudi Arabia to do so. This aligns with national goals and health sector transformation programmes while improving operational efficiency and lowering the risk of accidents. A strong company culture is the backbone of any successful organization. Almajdouie Logistics nurtures teamwork and enthusiasm among a committed team, setting it apart from competitors and enabling us to consistently exceed customers’ expectations. To ensure the organization and employees grow together, Almajdouie actively supports team members in developing their careers and improving their skills, which creates tangible value. They take a win-win stance for their stakeholders, customers, and team members. They contribute to the growth of their industry and improve the communities in which they operate by consistently incorporating innovative ideas and state-of- the-art technologies. CEO / ALMAJDOUIE LOGISTICS MOHAMMED ALI ALMAJDOUIE POWER 40 LOGISTICS NEWS ME | DECEMBER 2023 | 39
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M ost of the time, ‘leadership position’ and ‘leading’ are perceived the same and deemed more synonymical than the innate contextual difference. In substance, proving ROIs and constantly winning in leadership differs from leading hundreds or thousands of minds toward the same vision. One must connect deeply, inspire, and spark a sense of ownership of shared goals to lead. “Leading others well means leading yourself the best way possible – who will believe in you if you don’t, yourself,” says Gaurav Biswas, Founder and CEO of TruKKer. TruKKer is MENA’s pre-eminent digital land freight ecosystem, with around 60,000+ trucks hauling across 40+ countries in the MENA, EU, and CIS regions and catering to multifarious logistics needs of 1,000+ enterprise shippers. The company’s proprietary technology stack sports immense usage of deep tech – and the same allows for harnessing the power of real- time data for maximum network leverage. TruKKer’s expansive freight network has been instrumental in developing the China-Asia- EU trans-national tradeway that efficiently links key industrial hubs and economic zones in the EU and countries in China with Central Asian markets. Before TruKKer, Gaurav held distinctive leadership roles at international consulting firms such as AECOM and Arup for over 12 years. Under Gaurav’s stewardship, TruKKer received the region’s most considerable Series A funding from any startup and the Middle East’s first venture debt back then. The company has also received substantial backing from marquee investors like Investcorp, Mubadala, ADQ, STV, and Riyad Taqnia Fund of Saudi Arabia. TruKKer has raised over US$200 million in equity and debt funding. “Two big challenges characterize how you lead today,” Gaurav opines. “Ripening yourself with complex demands while staying pragmatic. And coping with the unusual disruption pace that causes these needs and urges innovation.” The company uses a 4-pillar strategy to build and refine its offerings – communication and collaboration, efficiency, experience, and brand. “Our platform collates data from each interaction at every touchpoint, and the self-learning algorithms identify usage patterns and behaviours, which helps us become more relevant to our customers,” he informs. Attributing innovation as the company’s core success factor, Gaurav also speaks highly of Saudi’s national policies and the upward trend they have created. “There is backing at the highest level. We also think the current evolution will increase in the coming years as investors and governments play a more active role in creating value globally. Businesses like TruKKer are on a journey from MENA to the world!” TruKKer is always looking for opportunities for expansion into fresh markets that harbour strong synergies with the operating business while gearing up for its IPO, and Gaurav is eagerly awaiting the journey ahead. “We’re gearing up for an exciting year in 2024,” he expressed. “We anticipate sustained growth in the Gulf markets, fuelled by robust infrastructure development in Saudi nations as they diversify into non-oil sectors. As for our European business, we’re getting ready to navigate the ongoing macro challenges in that sphere, aiming to fortify our presence and resilience in our markets. Our ultimate vision is to become an iconic Arabian brand with a global footprint, extending our services and network beyond the Arabian region. I envisage more regional businesses making significant marks on the world stage.” FOUNDER AND CEO / TRUKKER GAURAV BISWAS POWER 40 LOGISTICS NEWS ME | DECEMBER 2023 | 41
T he head of ASYAD, the premier logistics and supply chain company in Oman, Abdulrahman Salim Al Hatmi, provides end-to-end solutions including ports, free zones, maritime shipping, and last-mile express delivery. Al Hatmi is a leader in business development and a pioneer in the field of logistics. He establishes startups, builds strong brands, and helps domestic enterprises grow into international brands. As a major contributor to the creation of Oman’s National Logistics Strategy 2040, Al Hatmi is currently in charge of its execution and is driving the industry’s expansion economically. He oversaw the formation of the ASYAD Group, which was made up of sixteen companies and covered three major ports and the free zones that went along with them. He also oversaw the establishment of Oman Shipping, Oman Post, Oman Dry Dock, and transport companies, including Oman Rail, which Al Hatmi founded to oversee the development of the GCC and the national rail project in Oman. Asyad Group is investing in research and development to use big data and novel technologies to produce sustainable solutions and future-proof a more flexible global supply chain. Previously, Asyad Group placed itself as a logistics hub and provider of integrated logistics solutions in the Middle East and North Africa. GROUP CEO / ASYAD GROUP ABDULRAHMAN SALIM AL HATMI 2023 L I S T POWER 42 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
I n the dynamic landscape of Saudi Arabia’s logistics realm, LogiPoint is the foremost developer and operator of Logistics Parks and Economic Zones. The odyssey began in 1999 when LogiPoint emerged as the Kingdom’s inaugural Bonded and Re- Export Zone. Since then, the company has evolved into a dynamic force, continually shaping the Kingdom’s logistics landscape. At its helm is Farooq Shaikh, a visionary leader with over two decades of transformative experience in the Middle East shipping and logistics industry. His journey, marked by strategic foresight and operational prowess, unfolded against a backdrop of leadership roles with global industry giants across the Middle East before he made Saudi Arabia his home in 2009. Between 2011 and 2018, Farooq served the SISCO Group as Chief Group Financial Officer before taking up his current role as Chief Executive Officer and Board Member at SISCO Group’s LogiPoint. Farooq’s leadership has elevated LogiPoint to its current stature as a multi-award-winning logistics hub integral to the international supply chain. In 2023, LogiPoint commissioned ‘Built-To-Suit’ green facilities for global brands, expanded its footprint with the state-of-the-art Warehouse Village 5, and accelerated the Jeddah Logistics Park, showcasing adaptability, ambition, and a deep understanding of the market needs. The transition from being the Kingdom’s first Bonded and Re-Export Zone to becoming the developer of Logistics Parks and Economic Zones has been impressively seamless. Farooq’s strategic vision extends beyond corporate success; it aligns with Saudi Arabia’s Vision 2030. Under his leadership, LogiPoint has accelerated investments in logistics infrastructure, contributing to the Kingdom’s goal of becoming a global logistics hub. Farooq has embedded ESG and sustainability into LogiPoint’s DNA. The company’s commitment to green technologies, renewable energy, water conservation, and waste reduction underscores its dedication to reducing carbon footprint. As the Kingdom transforms rapidly in line with Vision 2030, Farooq Shaikh leads LogiPoint into exciting new opportunities, ensuring that LogiPoint continues to deliver the infrastructure of speed and resilience, which will be vital to achieving the Saudi Arabian trade and development goals. POWER 40 CEO / LOGIPOINT FAROOQ SHAIKH LOGISTICS NEWS ME | DECEMBER 2023 | 43
A t the helm of Saudia Cargo, Teddy Zebitz, with over 30 years of experience in air transportation and logistics, has been a transformative force, steering the company toward new heights of success and innovation. His leadership style, characterized by empowerment and strategic foresight, has reshaped Saudia Cargo’s trajectory in the global air cargo industry. He is also the Chairperson of the SkyTeam Cargo Executive Board, having been re- elected for a second term in 2022. Teddy has achieved a record performance throughout his career, covering high- scale strategic, tactical, and operational responsibilities. He incorporates a cross- functional leadership style that is results- driven and quality-focused and sets high standards for growth. Previously, Teddy was a member of the Danish Transport Ministry’s Think Tank on Transportation, an external lecturer, and a member of the Advisory Board of Copenhagen Business School (CBS). He is also a seasoned public speaker at several acclaimed industry conferences and leadership forums. He holds an MBA from the University of Leicester, UK, and a Board Director Diploma from IMD, Switzerland. Teddy’s commitment to leading by example and valuing every team member has CEO / SAUDIA CARGO TEDDY ZEBITZ 2023 L I S T POWER 44 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
POWER 40 fostered a culture of trust, respect, and accountability. This approach has been pivotal in driving Saudia Cargo’s growth and improving its global reputation, transforming challenges into opportunities for development. Under his leadership, Saudia Cargo has embarked on a journey of expansion and innovation. Placing customer centricity as a primary focus, the company’s Net Promotor Score has been steadily rising, reaching an impressive 60% in 2023, which speaks volumes, highlighting a human-centred approach evident across the corporation, clearly making a substantial mark on customers. Expanding into new markets has been a key focus, with Saudia Cargo commencing operations in strategically important airports like Beijing Daxing International and London Gatwick. These expansions, set to continue with upcoming stations in China, Johannesburg and Toronto, have significantly enhanced Saudia Cargo’s global network. A marked feat in recent developments to the company’s focus on the e-commerce segment, a strategic collaboration was announced in Liege with Cainiao Network and WFS/ SATs poses to create a markable innovation to the e-commerce sector, set to commence early next year. The company pledges to continue bridging continents, connecting east to west with swift and efficient operations that create a string trajectory for growth. Teddy’s leadership has also seen Saudia Cargo embrace digital transformation, streamlining operations and enhancing customer experience. Integrating advanced systems like e-invoicing and an On-time Performance Platform reflects the company’s drive toward operational excellence and innovation. Saudia Cargo’s commitment to excellence recently harvested numerous honours during 2023, including the Airline of the Year Award at the Logistics and Transport KSA Awards, Best E-commerce Carrier of the Year at the Asian Freight, Logistics, and Supply Chain (AFLAS) Awards, Best Digital Customer Experience Award in the Middle East 2023, and Best Air Cargo Carrier - Middle East at the Asian Freight, Logistics, and Supply Chain (AFLAS) Awards. Saudia Cargo also obtained the IATA’s CEIV Pharma certificate, IATA’s CEIV Lithium Battery certificate, and ICS2 Compliance in record time. These prestigious recognitions testify to Saudia Cargo’s unwavering dedication to providing exceptional services and exceeding customer expectations. Teddy Zebitz’s leadership at Saudia Cargo has been a journey of strategic innovation, transformative approaches, and a steadfast commitment to excellence. Saudia Cargo is poised to continue its upward trajectory. The company’s commitment to customer excellence, technological advancements, and strategic partnerships will undoubtedly drive further success in the future. LOGISTICS NEWS ME | DECEMBER 2023 | 45
S aud Abu Alshawareb is executive vice president of industry at TECOM Group PJSC and has been instrumental in driving the growth and success of Dubai Industrial City, the region’s leading manufacturing and logistics hub, which confirmed almost AED 1 billion in investments earlier this year. Abu Alshawareb’s innovative approach to industrial leasing and strategic planning has fostered an environment conducive to collaborative and innovative manufacturing at Dubai Industrial City, a part of TECOM Group that, since its establishment in 2004, has united local, regional, and global manufacturing leaders in Dubai. Home to more than 800 customers and 300 operational factories, Dubai Industrial City offers a world-class masterplan divided across six strategic sector-specific zones – base metals, machinery, minerals, F&B, transport, and chemicals – that facilitates intra-sector collaboration and creates an integrated manufacturing network, eliminating supply chain uncertainties and wastage. Abu Alshawareb’s wealth of experience and insights have strengthened Dubai Industrial City’s role as an enabler of deeper public-private collaboration to deliver industry-wide advancements. Over the past year, he has led several collaborations to enhance the district’s contributions to national visions for growth – Operation 300bn, Comprehensive Economic Partnership Agreements (CEPA), or Dubai Economic Agenda ‘D33’. In May 2023, Dubai Industrial City partnered with the Ministry of Industry and Advanced Technology (MoIAT) to deploy the Industrial Technology Transformation Index in the manufacturing sector, marking its commitment to decarbonisation, digitisation, digital transformation, and Industry 4.0. Furthermore, during the launch of the Make Brilliance global campaign in May 2023, Dubai Industrial City and the Ministry of Climate Change and Environment (MOCCAE) signed an agreement to promote decarbonisation in the industrial sector under the UAE Net Zero by 2050 strategy and support the National Food Security Strategy 2051. Several empowered customers operate advanced and automated facilities at Dubai Industrial City that elevate the UAE’s vision for future sustainability. Unilever’s fully automated Dubai Personal Care facility in the district is part of the World Economic Forum’s Global Lighthouse Network, while Silver Line Gate Group is developing an AED 200 million manufacturing facility at Dubai Industrial City that is expected to enhance food security in the UAE and the region. These strategic government partnerships by Dubai Industrial City, one of TECOM Group’s ten business districts in Dubai, also facilitate access to investments for its customers. During the launch of the Make Brilliance global awareness campaign, Dubai Industrial City entered a strategic partnership with the Emirates Development Bank (EDB), which extended its commitment to provide the district’s customers with AED 1 billion in the next 3-5 years. The bank – which had approved more than AED 513 million towards financing projects and businesses based at Dubai Industrial City in 2022 – recently confirmed support for Indian company Himalaya’s new herbal pharmaceutical factory in the district, on which construction works commenced in October 2023. Abu Alshawareb is a driving force for Dubai Industrial City, which is today home to a multitude of local and international manufacturing giants like A.P. Moeller-Maersk, Himalaya, Nutridor, Unilever, Al Khayyat Investments, and Standard Carpets. His contributions continue to strengthen Dubai Industrial City’s role as a cornerstone of Operation 300bn, Dubai Economic Agenda ‘D33’, and the UAE’s vision for economic prosperity. EXECUTIVE VICE PRESIDENT – INDUSTRIAL / TECOM GROUP PJSC SAUD ABU ALSHAWAREB 2023 L I S T POWER 46 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
A s CEO of Dubai South, Mohsen Ahmad oversees the entire Logistics District. After creating its free zone and the Dubai Logistics Corridor—a single, custom-bonded zone that links Jebel Ali Port and Al Maktoum International Airport— Mohsen supervises the district’s financial planning, sets its strategic directions and goals, and runs the overall execution of its operations. He also set the foundation for upcoming developments to guarantee the district’s sustainable growth. Mohsen supported the creation of EZDubai because he saw the increasing number of foreign and regional movers in Dubai and anticipated the quick growth of e-commerce. This purpose-built e-commerce hub’s cutting-edge infrastructure and facilities support the industry’s growth within the Logistics District. As a seasoned professional in the field, he contributed significantly to creating Dubai’s overarching e-commerce strategy, strengthening the emirate’s standing as a centre for international e-commerce. Mohsen substantially contributed to the Logistics District’s growth over the years. With the help of his invaluable assistance, Dubai became a highly recognised logistics hub and trade corridor, attracting foreign investments and cultivating a vibrant ecosystem. ltitude of local and international manufacturing giants like A.P. Moeller-Maersk, Himalaya, Nutridor, Unilever, Al Khayyat Investments, and Standard Carpets. His contributions continue to strengthen Dubai Industrial City’s role as a cornerstone of Operation 300bn, Dubai Economic Agenda ‘D33’, and the UAE’s vision for economic prosperity. CEO / DUBAI SOUTH - LOGISTICS DISTRICT MOHSEN AHMAD POWER 40 LOGISTICS NEWS ME | DECEMBER 2023 | 47
L ee I’Ons, President of Middle East and Africa at Kuehne+Nagel, is a dynamic and visionary leader dedicated to leading the organisation through a successful transition to become the most reliable supply chain partner promoting a sustainable future under Vision 2030. With thirty years of global logistics industry experience, Lee embodies a powerful combination of expertise, innovation, and strategic foresight. Lee established Kuehne+Nagel as a leader in innovation and resiliency throughout the Middle East and Africa thanks to his extensive understanding of finance, economics, and supply chain operations. He also has a strong passion for sea freight. The largest sea and air freight forwarder worldwide, with a workforce of 80,000 professionals in over 1,300 offices globally and operations in close to 100 countries, Kuehne+Nagel is committed to delivering sustainable logistics solutions to customers. The organisation consistently concentrates on initiatives that have a positive effect on the infrastructure and local economy, as well as on people’s access to healthcare and cleaner energy through those initiatives. China recently delivered 190 wind turbine generators and 67 tower sets to the Kingdom of Saudi Arabia for use in a nearby wind farm that will generate renewable energy. In South Africa, Kuehne+Nagel transports wind turbines to the Northern and Eastern Cape, where they will be a crucial element in developing green hydrogen and producing clean energy for the surrounding communities. Following the Science Based Targets (SBTi) initiative, which offers a clearly defined path to reduce emissions in line with Paris Agreement goals and limit global warming to 1.5°C above pre-industrial levels, work is on track to reach the target of reducing CO2 emissions by 33% by 2030. Innovative technologies and solutions to lower the carbon footprint in the supply chain were personally overseen and guided by Lee. Examples include Book & Claim, an insetting solution for road, sea, and air logistics customers who buy Hydrotreated Vegetable Oil (HVO), maritime biofuels, or SAF to reduce transport emissions. The recent decision by COP28 to name Kuehne+Nagel as its Freight Forwarding and Logistics Partner for this momentous occasion in Dubai is evidence of a common goal and a message of energy transition and sustainability. In the Middle East and Africa, Kuehne+Nagel has a remarkable ability to draw in young talent. The company works with multiple universities in the area, offers training and mentorship, and gets students ready to enter the logistics sector with a solid foundation in supply chain theory and practice. PRESIDENT OF MIDDLE EAST AND AFRICA / KUEHNE+NAGEL LEE I’ONS 2023 L I S T POWER 48 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
CHRISTOPHER COOK JAY NEW POWER 40 I n the UK, Christopher Cook began working for Maersk in 2002. For the past four years, he has worked in Europe, Asia, Africa, and Dubai, UAE. Throughout his career, Christopher has not only taken on commercial roles but also strongly emphasised strategy development, market- oriented solution design, and customer-centric approach implementation. He claims that Maersk believes in an integrated and connected world. For them, trade goes beyond the movement of necessities like food, clothing, and medications. Additionally, there is trust, innovation, and cultural exchange. Their ultimate objective is to ensure sustainability for future generations while simultaneously enhancing global prosperity and quality of life for all. Damco employed Cook as the Global Owner of the Lifestyle Industry Vertical, and he was based in the Netherlands before taking on his current duties. He oversaw the development and implementation of the global PNL strategy. Cook graduated with honours from the University of Cardiff in the United Kingdom with a Bachelor of Science in Logistics. S ince assuming the role of Chief Executive Officer at King Abdullah Port in 2021, Jay New has steered the port to new heights. Under his guidance, King Abdullah Port earned recognition as the most efficient port globally by the World Bank in 2022. Under his stewardship, the port continues to show resilience, serving as a reliable hub for international trade and reinforcing its status as one of the fastest-growing ports in the world. A pivotal aspect of this success has been the forging of strategic partnerships, significantly strengthening the port’s growth trajectory. His exceptional leadership skills and unwavering commitment to excellence have been instrumental in these significant achievements. As CEO, Jay’s primary responsibilities encompass propelling the growth momentum of King Abdullah Port, fortifying its position as a global logistics hub, and amplifying its contributions to the national economy, in line with Vision 2030 and the ambitions of the National Transport and Logistics Strategy (NTLS). With over two decades of professional experience in the maritime and logistics sectors, Jay has held a wide range of esteemed positions at Director and C-level with industry giants such as Hutchison Ports and Maersk Line. MANAGING DIRECTOR / MAERSK UAE, OMAN, AND QATAR CEO / KING ABDULLAH PORT LOGISTICS NEWS ME | DECEMBER 2023 | 49
DIVISIONAL SENIOR VICE PRESIDENT / EMIRATES SKYCARGO NABIL SULTAN 2023 L I S T POWER N abil Sultan celebrated his tenth year in 2023 as Divisional Senior Vice President of Emirates SkyCargo, the cargo division of one of the biggest international airlines in the world. Nabil spent twenty years in commercial roles within the Emirates Group before assuming leadership of Emirates SkyCargo. During this time, he gained invaluable experience in management and leadership across various business areas and key international markets. With 144 destinations spread across six continents, Emirates SkyCargo is a thriving global trade facilitator thanks to the application of this expertise. Emirates SkyCargo is expanding under Nabil’s direction, and in FY22–23, the company made a substantial contribution to the record-breaking annual results for the Emirates Group. Following this trend, Emirates SkyCargo lifted 1,035,000 tonnes in the first half of FY23–24, an 11% increase over the previous year. Emirates SkyCargo continues to outperform the market despite a general softening in the global cargo market. This is due to the division’s competitive connectivity and ability to meet customer demand with specialised products. Emirates SkyCargo has developed a multi-vertical product portfolio to address industry-specific transportation challenges in anticipation of and response to the constantly changing market. Emirates SkyCargo introduced two new custom products under its Life Sciences and Healthcare vertical to support highly technical shipments in line with developments in healthcare and personalised medicine. While Emirates Medical Devices allows transportation from pacemakers to MRIs while adhering to GDP regulations, Emirates Vital is a specialised product for clinical trials, human samples, and cell and gene therapies. Building on its inaugural e-commerce product, Emirates Delivers, Emirates SkyCargo extended its operations to Kuwait, offering astute Kuwaiti consumers door-to-door international delivery of goods bought from the US and the UK. Recognising the potential for e-commerce shipments in the previously underserved Middle East region, Emirates Delivers is ready to grow dramatically and provide quick, dependable, and affordable delivery options. Additionally, Emirates SkyCargo influences the digital environment for cargo operations. The airline offers its capacity on two of the most prominent digital marketplaces, CargoAi and WebCargo, and its online booking platform on e-SkyCargo. It plans to increase its digital footprint further in Q1 2024. It is establishing a host-to-host relationship with international freight forwarder Kuehne+Nagel and giving direct access to its industry-leading goods and services via Kuehne+Nagel’s in-house reservation system. Under Nabil’s strategic direction, Emirates SkyCargo continues to grow. Emirates SkyCargo has set forth ambitious growth plans, including investments in digital capabilities, the addition of 20 new destinations to its freighter network, and the doubling of current capacity over the next ten years, reflecting its confidence in the future of air logistics and its ability to serve its customers in a dynamic landscape. 50 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
D r Raman Kumar, the Managing Director of Al-Futtaim Logistics, is a seasoned Logistics professional with over 35 years of expertise in the industry. In 2021, Dr Raman Kumar earned a prestigious Professional Doctoral Certificate in Global Leadership and Management from the European International University (E.I.U.) in Paris, France. This certification further underscores his dedication to enhancing his expertise and leadership skills, contributing to his successful career in logistics and accounting. Holding qualifications including an M.B.A., C.M.A., and post-graduate degrees in finance and management, he hails from Chennai, India. Furthermore, he is a valued member of professional accounting bodies in the U.S.A. and Australia, contributing to the global accounting community. With a diverse team of 953 associates, his recent accomplishments at Al- Futtaim Logistics include pioneering technological innovations in A.I. driven transport management, introducing new services such as the mobility E.V. (electric vehicle) logistics, food security logistics, time-critical aerospace and exhibition logistics, and steering geographical expansions of warehouse operations into Saudi Arabia and Oman. Driven by customer-centric values, he has transformed the company into a diversified logistics service provider. He introduced the Yard Management system for automotive logistics, reducing operational costs and order turnaround time. Under Dr Kumar’s leadership, Al- Futtaim Logistics has achieved many milestones, including ISO certifications, expansion into international markets, enhanced value-added services, and rapid decision-making. The company now offers diversified logistics services with a strong emphasis on customer experience and operational excellence. Beyond the corporate realm, Dr Kumar is deeply involved in community and environmental initiatives. He supports nationalization efforts and environmental and social causes and mentors university students. Al- Futtaim Logistics is also a voluntary member of Green Freight Asia, under Dr Kumar’s stewardship, reducing its carbon footprint with biofuel-powered transportation and intelligent solutions for sustainable logistics. Recognized with numerous awards, Dr Kumar has consistently demonstrated his leadership and transformational abilities throughout his career. His remarkable achievements include awards for sustainability, innovation, and excellence in logistics. Dr Raman Kumar is a multifaceted professional who has left an indelible mark on the logistics and accounting industry and is committed to excellence and community engagement. POWER 40 MANAGING DIRECTOR / AL-FUTTAIM LOGISTICS DR RAMAN KUMAR LOGISTICS NEWS ME | DECEMBER 2023 | 51
HANI EL TANNIR CEO / AL MASAOOD GROUP INDUSTRIAL A s the CEO of Al Masaood Group Industrial, Hani El Tannir spearheads impactful business development initiatives that primarily target the key sectors of power, manufacturing, marine, and logistics, among others. His pivotal role involves ensuring that the organisation’s business plans, and product offerings integrate ongoing innovation, aligning with Al Masaood Group’s ambitious objectives. Hani’s association with Al Masaood dates back to 1994 when his initial role focused on enhancing logistics and business services. After a hiatus, he returned in 2020 and soon took over as CEO of Al Masaood Group Industrial. Hani leads the expansion of diverse businesses, including those specialising in power, oil and gas, nuclear, manufacturing, logistics, modular construction, tyres, automotive accessories, and equipment rental. At the helm of Al Masaood’s Industrial business transformation, Hani orchestrates the development of Group Industrial’s growth strategy, especially in the realm of business-to-business operations, 2023 L I S T POWER 52 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
amidst the rapid evolution of technology and market changes. His collaborative approach involves working closely with General Managers and internal support teams to leverage arising opportunities in the market. Al Masaood Group Industrial marked a triumphant year in 2023, aligning its achievements with the UAE’s sustainability agenda. Recognising the importance of reducing its carbon footprint, sustainability is now a critical element in Group Industrial’s expansion strategy. Al Masaood Group Industrial made significant strides in manufacturing, in tandem with governmental initiatives such as ‘Make It in the Emirates’. Services, repairs, and refurbishments, across various sectors were expanded, demonstrating Al Masaood commitment to offering comprehensive business solutions. A notable highlight for Al Masaood Group Industrial was the launch of ‘SHAMS+’, the first UAE-engineered and developed solar power solution that operates on three levels: retail use, medium-duty industrial use, and as a complete microgrid. Al Masaood Group Industrial also introduced the first fully-electric heavy duty truck in the UAE for Municipal application, introduced a new Equipment Rental business, and forged strategic partnerships in the Nuclear Sector servicing. These initiatives not only showcase Al Masaood Group Industrial’s commitment to innovation but also underscore its adaptability in the face of a changing industrial landscape. POWER 40 LOGISTICS NEWS ME | DECEMBER 2023 | 53
A bdulla Mohammed Alashram is the Group CEO of Emirates Post Group Company (EPG), a PJSC under Emirates Investment Authority. His strategic leadership directs the group’s activities, managing its digital solutions division, Electronic Documents Centre, as well as its postal and courier operating division, Emirates Post, and official fintech arm, FINTX. Throughout his more than 22 years of devoted service, Abdulla has contributed significantly to EPG’s network expansion and financial success in the UAE. His strategic vision has been essential in maximising investments, fostering partnerships, and advancing the company’s growth, which has resulted in a 10% increase in revenue over the last three years. Under Abdulla’s direction, EPG has established significant alliances with important partners like FinTech Hive, a regional fintech accelerator programme, and Hub71, a global ecosystem for investors, startups, and tech companies. These alliances have diversified EPG’s service and solutions portfolio. He carried out a calculated move last year by combining the Group’s current financial services businesses under the new ‘FINTX,’ its financial technology arm. This acted as a pillar of EPG’s resolve to broaden its line of business and venture even farther into the vast world of fintech services. Abdulla keeps pushing for a thorough digital transformation that encompasses all organisational divisions. He does this by utilising digital disruption, embracing cutting-edge technology to streamline operations, improving customer experiences, and spurring innovation in the logistics industry. EPG has demonstrated its dedication to spearheading the advancement of logistics solutions in the UAE by entering into agreements with Dronamics, a trailblazing cargo drone technology innovator, and SkyGo, an aerial logistics provider. Through these alliances, cargo drone delivery in the UAE and GCC will be made possible on a large scale, with same- day middle-mile and long-distance deliveries made possible. These tactical alliances demonstrate EPG’s commitment to sustainable development, as the company strives to improve accessibility, reduce carbon emissions, and improve customer and community services. Under Abdulla’s direction, EPG has accomplished significant strides, winning the MENA region’s “Amazon Best Carrier of the Year” title for two years in a row. Furthermore, Emirates Post was acknowledged internationally when it was granted the Universal Postal Union’s 2nd place Gold Award for its International Express Mail Services. The Group’s efficiency in providing unhindered postal services was acknowledged with the Postal Service Provider of the Year award at the Logistics and Transport Awards 2023. Abdulla has been instrumental in establishing the Group’s new five-year plan, reorganising the company to be more agile and dynamic, diversifying its services and offering state-of-the-art solutions across its businesses, and increasing its commitment to community engagement by developing young people and starting worthwhile initiatives for the betterment of society. The Group has successfully improved customer experience and changed market perception under his wise leadership. Abdulla is a key contributor to the Group’s success in enabling the UAE market’s logistics. GROUP CEO / EMIRATES POST GROUP (EPG) ABDULLA MOHAMMED ALASHRAM 2023 L I S T POWER 54 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
POWER 40 RAMI YOUNES GENERAL MANAGER AND HEAD OF SALES / SWISSLOG MIDDLE EAST W ith his strategic expertise in data-driven and robotic solutions, Rami Younes, General Manager and Head of Sales for Swisslog Middle East is driving the automation revolution in the logistics industry. Rami’s accomplishments in prior positions within the Middle Eastern logistics sector demonstrate his more than 25 years of industry experience. Swisslog’s senior management teams benefit greatly from his deep regional insight, which informs strategy and opens new growth opportunities. His work is essential in helping to customise automation solutions to the requirements of companies in the region, which helps to streamline operations and significantly increase efficiency. His deep knowledge of sophisticated industrial goods and supply chains positions Swisslog as a leader in the region’s rapidly expanding logistics automation market. Swisslog, a robotics company under the KUKA Group, has become the industry leader by offering data- driven solutions. Their global vision is driven by over 14,000 committed professionals who are steadfast in their commitment to innovation—Swisslog’s products centre on warehouse automation, which is quickly changing industry standards. The company’s influence is especially noticeable in the growing e-commerce and e-grocery sectors. Swisslog’s solutions offer more than just automation; they also improve operations holistically, producing more insightful data, faster services, scalability, and impressive cost savings. Swisslog offers several solutions, including AutoStore, an order processing and storage robotised system that is highly flexible and efficient. AutoStore is distinguished by its small size, which enables it to occupy confined spaces and provide quick retrieval and highly accurate operations via sophisticated robotics. This solution is further characterised by its preemptive safety measures and user-friendly software. Over 300 successful implementations worldwide demonstrate how AutoStore’s ability to streamline operations has benefited various industries, including manufacturing, grocery, retail, F&B, and e-commerce. One of Swisslog’s regional partnerships was with Raha, Kuwait’s first automated e-grocery platform. This partnership demonstrates Swisslog’s capacity to provide innovative solutions suited to particular industry and national requirements. The logistics automation growth trajectory in the Middle East aligns with Rami Younes’s vision for Swisslog. Under his leadership, the logistics industry is driven through a strategic transformation rather than a technological implementation. His goal is to solidify Swisslog’s position as the leader in data-driven robotic intralogistics automation by continuously innovating, having a significant impact, and being dedicated to pushing the envelope of what is conceivable in warehouse automation. LOGISTICS NEWS ME | DECEMBER 2023 | 55
I ntroducing the visionary driving force reshaping Saudi Arabia’s logistics landscape: The clever Managing Director of United Warehouse Company, a top digital 3PL in the Kingdom of Saudi Arabia with its main office in Port City, Jeddah, is Mr. Fathi Baisaa. He is a living legend in the industry, having had an unmatched journey spanning more than three decades, weaving success stories across greenfield projects in supply chain, food processing, and packaging. Mr Baisaa is a titan of teamwork, and his career path resembles a roster of titans from the industry, including Hayel Saeed Anam, Alesayi, Alzamil, Almuhaideb, and Alrajhi Group. His leadership skill and strategic acumen have elevated every partnership to a triumph, establishing new standards of excellence throughout the Kingdom and the Middle East. Mr. Baisaa is a maestro who orchestrates resilience and profitability. He is not just a leader. His vision goes beyond the commonplace, transforming obstacles into opportunities and undertakings into victorious endeavours. His name reverberates as a symbol of unwavering leadership in Saudi Arabia, where powerful groups and influential segments widely acknowledge him. He is a family man outside the boardroom who brings a unique combination of bravery and compassion to his leadership. His influence is felt in business victories, the lives he touches, and the sectors he advances. Under Mr. Baisaa’s direction, United Warehouse Company is more than just a hub for logistics—it’s an example of what happens when vision and execution come together. Mr. Fathi Baisaa is a pivotal figure in the ever-changing logistics landscape of Saudi Arabia, contributing a transformative glow that determines the industry’s future. ENG. FATHI ABDULLAH BAISA MANAGING DIRECTOR / UNITED WAREHOUSE COMPANY 2023 L I S T POWER 56 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
POWER 40 D SV MENA, a logistics and transport company, is expanding along with the Middle East’s economy. This region links Europe, Asia, and Africa. Approximately 16% of global air cargo flies via Gulf airports, and 30% of the world’s shipping containers pass through Egypt’s Suez Canal. DSV’s air freight, ocean freight, road transport, warehousing, special projects and customs clearance services are well-suited for this kind of setting, thanks to the expertise of their team. DSV is experiencing rapid expansion throughout the region, especially in the KSA, the UAE, and Iraq, as the region’s economy continues to diversify and expand. Under the leadership of Gordon Wyatt, DSV’s Executive Vice President of Air & Sea, Middle East & Africa, and his team, these markets have grown significantly, bolstering DSV’s global presence while contributing to local economies. With 6,500 employees operating out of nine strategically placed offices across the region, DSV MENA offers local knowledge and global reach, collaborating with the public and private sectors to deliver effective and seamless logistics solutions. DSV has also played a significant role in the expansion of the oil and gas industry in the area. Additionally, DSV strongly emphasises sustainability, and its local Green Logistics programmes closely match its global goals. Gordon Wyatt and his team’s shared vision drives the adoption of energy- efficient procedures and the reduction of emissions, among other environmentally beneficial practices. EXECUTIVE VICE PRESIDENT, MIDDLE EAST AND AFRICA / DSV AIR & SEA GORDON WYATT MANAGING DIRECTOR / EMIRATES LOGISTICS JOHAN BERGWERFF J ohan Bergwerff, a native of the Netherlands, has over 20 years of experience leading the business unit as head of supply chain and logistics at Emirates Logistics’ parent company, Sharaf Group. Johan has overseen the expansion of Emirates Logistics to provide full supply chain services, including last-mile delivery, e-commerce, land transportation, freight forwarding, 3PL logistics, breakbulk cargoes, and custom brokerage services. In this capacity, he directs and manages the business’s operations across eight different countries. Through Johan’s efforts, the company has strategically established itself in the Indian subcontinent, Southeast Asia, and the Middle East, allowing for growth and expansion into new markets that complement the expansion goals of its clients. Emirates Logistics is currently present throughout the world, including in Kenya, Saudi Arabia, Morocco, Malaysia, Egypt, and Pakistan. Because Johan is a strong environmentalist, the organisation has made sustainability and the environment top priorities in its business plan. From electric vehicles for transportation to energy-saving measures in the offices and solar panels installed in the warehouses. He thinks logistics can be handled sustainably and environmentally while still benefiting all stakeholders. LOGISTICS NEWS ME | DECEMBER 2023 | 57
POWER 40 A gility has been led by Tarek Sultan since 1997. As Vice Chairman and CEO, he developed the business to employ more than 45,000 people across six continents and become a global leader in supply chain services, infrastructure, and innovation. He also invested in sustainability technology. Agility is now among the most prominent developers and private owners of industrial real estate in the Middle East and Africa, thanks to Tarek. He oversaw Agility’s 2022 acquisition of Menzies Aviation, the biggest supplier of aviation ground services worldwide. He leads the company’s infrastructure investments for the supply chain in Saudi Arabia, Egypt, and other important MEA countries. Companies that are among the top in the Middle East for fuel logistics, customs digitisation and modernisation, e-commerce and online logistics, and remote-site logistics are examples of agility-owned businesses. Its venture capital arm holds stakes in early-stage innovations in clean energy and transport, e-commerce enablement, and digital logistics. Tarek currently serves as a member of the Board of Directors of DSV, one of the top three international freight forwarders. He is a member of the Business Advisory Group of the World Trade Organisation, which was established in 2023 to hear business opinions on trade and regulations. Agility has led the way in creating fair labour standards, adopting green environmental standards, and ESG-focused business and community initiatives under Tarek. Agility has helped millions impacted by natural disasters and armed conflicts with humanitarian logistics. It actively collaborates with global organisations that help underprivileged people and refugees in Africa, the Middle East, and Asia by offering them healthcare, education, and training. TAREK SULTAN VICE CHAIRMAN AND CEO / AGILITY LOGISTICS NEWS ME | DECEMBER 2023 | 59
PONTUS FREDRIKSSON GROUP PRESIDENT / GAC GROUP I n January 2023, Pontus Fredriksson was named Group President of GAC, a global maritime, logistics, and shipping service provider. Even though he has only been on the job for less than a year, he has already implemented a new strategic plan, changed several organisational processes, and encouraged more ambition and an entrepreneurial spirit among GAC’s more than 100 companies worldwide. After joining GAC in 2007, Pontus was seen rising quickly to top management positions in the Middle East. After that, he served as Group Vice President for the Americas region until he was appointed Group President in 2019. Established in 1956 in the Middle East, GAC has been a prominent player in Middle Eastern supply chain logistics, offering a wide range of services in the shipping, marine, projects, and energy sectors. It opened its first distribution centre in Jebel Ali in 1993, and it currently operates significant distribution and storage facilities throughout the UAE, the larger Gulf area, and critical global locations. Clear sustainability goals have been incorporated into the Group’s commercial practices. Based on the UN’s Sustainable Development Goals, GAC’s 2021 ‘Roadmap to Sustainability’ includes a set of metrics to monitor the Group’s social, environmental, and economic effects on a local and global scale. All the while, they were maintaining a laser-like focus on the client’s needs. The foundation of GAC’s activities is a set of fundamental beliefs. One of the Group’s founding objectives is to build and maintain long-term relationships. Talent development, moral behaviour, and a readiness to go above and beyond for clients are essential facets of GAC’s internal dialogue and external initiatives. 2023 L I S T POWER 60 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
R odrigue Nacouzi, CEO of Transcorp International Logistics, stands out as a transformative leader in the ever-evolving logistics sector. His strategic acumen over the past decade has not only propelled Transcorp to new heights but also significantly reshaped the cold chain logistics landscape in the GCC. The year 2023 was a milestone for Transcorp under Rodrigue’s leadership. The company’s strategic expansion into the GCC marked its growing influence and operational prowess. This move and the acquisition of major international clients solidified Transcorp’s leadership in the logistics sector. The company also showcased a robust 40% growth year- on-year, underscoring its operational efficiency and market adaptability. Rodrigue’s vision for Transcorp transcended expansion; it involved a holistic enhancement of services. The company diversified its offerings to include International Shipping and robust warehousing and fulfilment services across various temperature zones. This diversification improved service quality and established Transcorp as a comprehensive logistics partner. The company’s strengthened strategic alliances and increased market share in the UAE are a direct result of these initiatives, coupled with an enhanced technology capacity that has enabled the business to scale effectively. In 2024, Rodrigue’s ambitious plans for Transcorp focus on dominating cross-border deliveries in the region and expanding services and market share in the Gulf. Investment in robust infrastructure will provide state-of-the-art services, reflecting Rodrigue’s commitment to excellence. A significant part of this vision involves technological and automation enhancements, leveraging AI and machine learning to streamline operations and enhance efficiency. Recognizing the importance of human capital, Rodrigue prioritizes investing in people to build a skilled and motivated workforce. With a target of 70% growth, Transcorp is poised to set new industry benchmarks. F ounded in 2017 by the inspirational Ms. Rita Huang Zhen, iMile has become the leading Middle Eastern e-commerce logistics provider, leading a revolution in last-mile delivery services. With its strategic headquarters in Dubai, iMile quickly expanded to become a global powerhouse with a strong presence in more than 15 locations worldwide. The foundation of iMile’s success, its cutting-edge proprietary technology, highlights its dedication to redefining logistics. An unmatched competitive advantage is their in-house tech platform, which offers an end-to-end digitalisation framework. Technology is more than just a tool at iMile; it’s a means by which partners can quickly adopt and succeed. Motivated by the goal of becoming a global provider of e-commerce logistics solutions, iMile has expanded its reach from the Middle East and Latin America to new frontiers such as Poland, Australia, and South Africa. iMile fosters an ecosystem of opportunities beyond just logistics. They connect supply and demand through their extensive network, creating employment opportunities and supporting SMEs worldwide. Because of iMile’s unwavering commitment to innovation and worldwide connectivity, they are positioned as a leader in the logistics industry, empowering companies and influencing the connected world of the future. As the business develops, its unwavering commitment to transforming e-commerce delivery, empowering SMEs, and enabling globalisation to foster a vibrant, interconnected community remains the same. POWER 40 RODRIGUE NACOUZI RITA HUANG ZHEN CEO / TRANSCORP INTERNATIONAL LOGISTICS FOUNDER AND CEO / IMILE LOGISTICS NEWS ME | DECEMBER 2023 | 61
J acques Adem led the supply chain automation movement and co-founded Logsquare FZCO in 2009. He has since managed the company’s operations. Jacques has amassed over 20 years of experience in the Supply Chain Solutions and Intralogistics domains by utilising his academic background in engineering and management. He maintains close ties to the maritime sector, having had a positive first career in the family-run industry there. As a business director, Jacques led significant projects in the Middle East and North Africa (MENA). He also introduced creative material handling solutions in various supply chain applications, spanning the entire cycle from inception to handover. Based on its experience with traditional solutions, Logsquare has determined that automation and robotics are becoming more and more necessary. After completing significant projects in the region, the team works to support the expanding FMCG, omni- channel retail, and e-commerce industries, among others, and helps logistic operators improve their capacities. Systems from Logsquare include AMR, AGVs, ASRS, Advanced Picking Modules, Automation Controls and Software, and Transport and Sortation Systems. Local engineering and implementation skills are Logsquare’s key differentiator. For the past fourteen years, Logsquare has been publishing success and fulfilment stories about the following: Emirates Flight Catering West Wing (EKFC 3) Material Handling System, Dnata Freight Gate 5 large load (ULD) handling ASRS, Mondelez Bahrain High-Density Automated Storage System for finished goods and packaging material, Areej Vegetable Oils Oman fully integrated robotic distribution center, Tamer Medical Equipment order picking and delivery facility in Jeddah, Omega DC rack supported warehouse (the highest in MENA), as well as most recent deployments for Trilogi Logistics in the retail industry and multiple e-commerce fulfilment centres for BFL, Amazon and Noon. JACQUES ADEM CO-FOUNDER AND MANAGING DIRECTOR / LOGSQUARE FZCO NABEEL ALKHARABSHEH GENERAL MANAGER / ZAJEL COURIER SERVICES N abeel Alkharabsheh has worked with global logistics behemoths both in the UAE and overseas for more than ten years. One of Jordan’s best universities, Hashemite University, awarded Nabel a degree in industrial engineering. After receiving his degree, he relocated to Egypt in 2008 to work as a logistics manager overseeing Aramex’s operations. After that, Nabel moved to Dubai to work as a logistics manager at the Aramex Logistics Centre from 2010 to 2012. After that, in 2012, he relocated to Aramex Kazakhstan, where he worked for more than 6 years as the country manager for a top logistics company that was setting up a regional office and managing all logistical operations both domestically and internationally. In 2018, Nabeel returned to the United Arab Emirates, where he held executive roles in global logistics firms such as FedEx Express and AJEX UAE. In 2023, he was named General Manager of Zajel, bringing with him a wealth of logistical expertise. One of the UAE’s fastest-growing logistics and courier service companies, Zajel Courier Services was founded in 2008. With more than ten years of experience, the business has shipped more than 42 million goods to more than 200 countries. The company offers road freight in the GCC, air freight, and sea freight in addition to domestic courier services and online shopping. 2023 L I S T POWER 62 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
O ne of the oldest logistics firms in the UAE, MFC Group, was founded in 1977, and its CEO is Laurance Langdon. Laurance was responsible for restructuring the MFC Group in 2020 to prepare the company for life after COVID-19. Laurance has over 30 years of experience living and working abroad. MFC is a diverse group of companies. MFC Extreme was concentrated on projects, events, sports, and GCC transportation, while Modern Freight specialised in international logistics, warehousing, and distribution. MFC Container Solutions sells and leases containers, offering storage, certifications, and repairs. It is one of the top container depots outside the UAE ports. In the last 12 months, MFC has implemented and accomplished the primary objectives outlined in the IT transformation strategy: introducing a new ERP with cutting-edge data protection security and an internal operating system designed to meet business needs with a focus on automation. Sustainability: by installing solar panels to become a net energy producer, giving clients access to CO2 information about the carbon footprint of their cargo, planting mangroves to offset CO2, and modernising our warehouse equipment. Additionally, talent and workforce transformation can be achieved by investing in training and development, hiring recent graduates, and bringing stability to the company by significantly reducing employee turnover. The MFC Group is positioned as one of the UAE’s most dynamic and reliable businesses by achieving all three of these customer-centric strategic goals. G SL, an influential 3PL in the UAE, is a member of the prestigious Al Shirawi Group of companies and is well-known for being the home of more than 100 brands and companies that depend on GSL for their expansion logistics. Gurumurthi Shankar, the Chief Operating Officer, has spearheaded the business’s growth to its present state of dominance in the industry. Since he joined the company, GSL has expanded its customer base, service offering, and footprint, serving over 160,000 pallet position locations. Driven by the growth-minded GSL Spirit, the team remains the market’s go- to Growth Logistics partner, as demonstrated by its numerous accolades over 2023. GSL has been working to expand its DIC facility to be ready for Q1 2024, keeping in mind the growth of its clientele. In addition, the company has started operations in Oman and plans to expand into new regional and international markets in 2024 and 2025. GSL, which supports innovation driven by the customer’s needs, raises by making significant investments in automation, digitization, and sustainability. Implementing a paperless operation has reduced paper consumption by roughly 55%. At the heart of its operation is the willingness to do the right thing, and investing in sustainability comes easily for team GSL. It has recently embarked on a new ESG study to be completed in 2024, with newly installed solar panels in DIC & DIP + solar panel trucks as part of many other initiatives. POWER 40 CEO / MODERN FREIGHT COMPANY GROUP CHIEF OPERATING OFFICER / GLOBAL SHIPPING AND LOGISTICS LAURANCE LANGDON GURUMURTHI SHANKAR LOGISTICS NEWS ME | DECEMBER 2023 | 63
2023 L I S T POWER G ulftainer’s Group CEO, Peter Richards, has played a vital role in bringing the business up to its current standing as a top operator of regional ports and terminals and a customised supply chain and logistics solutions provider. Peter, who has over 36 years of experience operating and managing ports and container terminals, has been instrumental in converting Gulftainer into a platform that facilitates integrated supply chains and logistics solutions. Being the first and only Middle Eastern company to manage and operate ports in the USA market, Gulftainer has established a significant international presence under Peter’s leadership. The two UAE flagship container terminals in the Middle East, Sharjah Container Terminal and Khorfakkan Container Terminal, are strategically situated outside the Straits of Hormuz on Sharjah’s Indian Ocean coast and serve the main east-west shipping routes. Gulftainer is the company that runs these terminals. In the markets of Saudi Arabia and Iraq, it also oversees logistics hubs and container terminals. Gulftainer recently organised a roadshow in China to highlight the integrated trade and logistics capabilities of the Northern Emirates’ gateways, ideally situated to service the Indian Ocean rim, the UAE, and east-west shipping lanes. The Sharjah Ports, Customs and Free Zones Authority and Gulftainer recently extended their concession agreements for the Sharjah Container Terminal and Khorfakkan Container Terminal for an additional 35 years, a noteworthy development. This calculated action underscores the significance of the Emirate of Sharjah as a crucial trade gateway for the region and is consistent with revolutionising the UAE’s supply chain. T he Managing Director of Savoye Middle East, Alain Kaddoum, has made a concerted effort to establish the business as a top supplier of software, robotics, and automation solutions to the supply chain sector in the region. Alain placed a high priority on his team’s capacity building because he genuinely believes that authentic growth originates from within. His emphasis on employee empowerment through training and upskilling, combined with his visionary leadership style and the establishment of a work culture that valued and acknowledged hard work, laid the groundwork for Savoye’s success. He has over 15 years of professional experience and demonstrated leadership skills. In keeping with his success- driven methodology, he has also put together a formidable Middle Eastern professional and specialist team. Savoye Middle East partnered with New East General Trading L.L.C., one of the area’s top distributors of auto parts, as part of its expansion plan. Modern automated solutions are being installed at New East’s Dubai Distribution Centre thanks to this partnership. Savoye’s state-of-the-art Autonomous Case-handling Robots (ACR) system, the first of its kind in the Middle East, is being integrated into the facility to fully automate it. Savoye’s introduction into the flourishing Saudi Arabian market is another outstanding achievement. The business has been moving forward with forming new alliances in the Kingdom; most recently, it signed a strategic agreement with CJ Logistics to supply a top-notch, fully automated fulfilment centre that will act as a global distribution hub for iHerb’s e-commerce operations in the area. ALAIN KADDOUM PETER RICHARDS MANAGING DIRECTOR / SAVOYE MIDDLE EAST GROUP CEO / GULFTAINER 64 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
POWER 40 A veteran of the commercial vehicle sector, Joerg Mommertz has over 40 years of varied management experience leading innovative change in multiple global locations. After demonstrating exceptional performance in pivotal managerial positions at MAN Truck & Bus in Europe, Scandinavia, Russia, and India, Joerg is presently spearheading the company’s transformation endeavours in more than 75 countries throughout the Middle East, Africa, Latin America, and the CIS markets (MEALA & CIS). As the Head of Centre MEALA & CIS and Managing Director of MAN Truck & Bus Middle East, he has been leading the charge to strengthen ties with private capital importers in the area and create new alliances for the company. After only four and a half years in this new position, the results are precise, and centre MEALA&CIS is already the most significant contributor and the fastest growing region among International markets for MAN Truck & Bus. Joerg is the go-to person in the MAN world because of his ability to recognise an asset, integrate it, turn it around, and unlock its full potential in an industry that experiences periodic ups and downs. Joerg, who plays sports, applies much of his sporting mentality to business. To make everyone feel involved in joint success, he firmly believes in developing and sharing a clear vision or goal and fostering a culture of collective ownership. He has ensured that the MEALA&CIS centre is financially, culturally, and structurally prepared for the next stage of the MAN growth journey, which involves moving towards e-mobility. JOERG MOMMERTZ MANAGING DIRECTOR / MAN TRUCK & BUS MIDDLE EAST LOGISTICS NEWS ME | DECEMBER 2023 | 65
2023 L I S T POWER N avin Narayan is the CEO of Acme Intralog, one of the top Middle Eastern suppliers of material handling and warehouse automation solutions. Under Navin’s direction, Acme partnered with world leaders in the pneumatics, vacuum handling, and smart intralogistics markets to establish itself as a significant regional force in industrial automation. With a global manufacturing hub located in Jebel Ali, Navin led Acme into its next growth stage as a warehouse and industrial automation solutions manufacturer in 2019. Navin began transforming Acme into a system integrator for warehouse automation solutions in 2012. Conveyors, robots, and automated storage and retrieval systems are just a few of the cutting-edge material handling solutions that Acme designs, produces, and installs nowadays. Acme has grown in the Middle East, South America, Europe, and India. The R&D facility employs more than 150 people and is in the Jebel Ali headquarters. They work on various cutting-edge, customised automation solutions for multiple industries. Acme assisted several local, national, and international clients in 2023 with modernising and optimising their production and shipping processes. Their knowledgeable team designed and installed customised smart conveyor solutions that increase material handling speed and operational efficiency. They also installed robotic palletisation solutions that significantly reduced the labour needed for end-of-line operations, intelligent high-density shuttle systems, and other automated storage systems that maximise storage space and improve visibility and traceability. L ocus’s founder and CEO, Nishith Rastogi, oversees the company’s business strategy and innovation. He leads products globally and supervises business expansion across geographies. With a bachelor’s degree in Electronics and a master’s in economics from the prestigious BITS Pilani, Nishith is a published author in experimental physics and holds patents in Machine Learning. Locus is a dispatch management and customer experience platform founded in 2015 to turn logistics operations from cost centres into growth centres. The business has collaborated with more than 300 businesses in more than 30 countries, including the Middle East, ANZ, Southeast Asia, North America, and the Indian subcontinent, under Nishith’s direction. With a 99.5% SLA adherence rate, Locus has enabled its clients to complete over 850 million deliveries, recoup $275 million in transit expenses, and offset 10 million tonnes of CO2 emissions. ShipFlex, Transporter Management, and Hub Operations modules, three of Locus’s ground-breaking products, will further cement the company’s leadership in logistics innovation in 2023. With the correct shippers, ShipFlex enables carriers to expand their fulfilment operations. Shippers and transporters can see quotes, use intelligent order allocation, and facilitate smooth reconciliations with the help of the Transporter Management module. The Hub Operations module dramatically increases efficiency and lowers operating costs at logistics hubs by automating critical functions. One notable project is the Locus Last- Mile Maturity Assessment. Businesses have found it helpful in pinpointing areas for operational enhancement, which has improved productivity, reduced expenses, and improved customer experiences. NAVIN NARAYAN CEO / ACME INTRALOG NISHITH RASTOGI FOUNDER AND CEO / LOCUS 66 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
T he Founder & CEO of IQ, Fadi Amoudi, has built a reputation for excellence and innovation in the MENA region’s e-commerce logistics. With its three companies—IQ Robotics, IQ Fulfilment, and IQ Hybrid—IQ is using robotics and artificial intelligence to redefine the industry by providing unmatched efficiency and customised solutions. With the Brands For Less Group (BFL Group), IQ Robotics recently celebrated the completion of its fourth partnership, a transformation project that establishes a new standard for retail logistics in Saudi Arabia. The project’s deployment of 130 cutting-edge robots demonstrates IQ’s commitment to improving its partners’ logistical operations and giving them a competitive edge in a market that is changing quickly. Moreover, IQ has gained traction in the KSA market by forming strategic alliances and supplying their exclusive software to a range of customers. The direct impact of these partnerships and projects is evident in the enhanced efficiency and precision that clients experience in their logistics operations. Parallel to this, IQ Fulfilment has shown how automation can revolutionise the logistics industry. Companies using IQ’s automated solutions have seen a startling 250% increase in productivity. IQ has demonstrated a consistent track record of technological innovation and strategic expansion under Fadi’s leadership. IQ is creating a future where e-commerce operations are resilient and adaptable to the demands of contemporary commerce, in addition to being efficient, by utilising a combination of advanced robotics, proprietary software solutions, and a deep understanding of the logistics sector. POWER 40 AYMAN KABBARA FADI AMOUDI MANAGING DIRECTOR / SCAN GLOBAL LOGISTICS FOUNDER AND CEO / IQ A yman Kabbara, Managing Director of Scan Global Logistics, has played a vital role in the growth and innovation of the organisation, especially in the Middle East and North Africa. Having worked in the freight forwarding business for 19 years, Ayman has adeptly guided Scan Global Logistics ME through a phase of substantial expansion and strategic advancement. Under Ayman’s leadership, establishing new entities in Dubai and Abu Dhabi has significantly improved Scan Global Logistics’ regional presence and operational strength in the country. Under his direction, these calculated expansions demonstrate a thorough comprehension of the market dynamics and the capacity to seize expansion opportunities. Positioning Scan Global Logistics as the first business in the UAE to offer Sustainable Air Fuel solutions was a noteworthy accomplishment during Ayman’s leadership. This innovative project demonstrates the business’s dedication to environmentally friendly operations and sets it apart as a pioneer in sustainable logistics solutions. Scan Global Logistics has expanded geographically under Ayman’s leadership and has also seen improvements in its service offerings and operational efficiency. His strategic vision and unwavering dedication to quality have been crucial in guiding the business through various market conditions and securing its standing as a significant participant in the local logistics sector. LOGISTICS NEWS ME | DECEMBER 2023 | 67
W ith over 18 years of managerial experience under his belt, Mohammad Sleiman is an accomplished professional who has led global companies like Hewlett-Packard and Western Union. Mohammad Sleiman is the former managing director and co-founder of Helpbit.com, a Souq company that Amazon purchased in 2017. He was a regional director for Amazon, leading the After Market Service department for two years throughout the region. He started Cartlow in 2019 as a re-commerce platform, and it quickly expanded to become the top cloud-based technology platform for reverse logistics in the UAE and KSA. In the long run, he wants to build a more sustainable environment and organise, change, and control the multibillion-dollar reverse logistics industry. With a BSc in Management & Technology from Dublin, Ireland, he has a wealth of international experience and a profound comprehension of dominating various global markets. V ineet Malhotra is a skilled strategist and techno-functional leader with a broad range of experience in a variety of industries and business functions. Vineet has established himself as a domain- independent expert during his tenure at Kale Logistics, with a rapid grasp of any given subject. He excels at making seemingly complicated business concepts simple. In all of Kale’s areas of concentration— airports, forwarding, transportation, customs, chambers of commerce, and other trade associations—he leads the company’s strategic ventures and new industry initiatives. Additionally, he is a member of the CII WR Logistics Task Force 2022–2023 for the Confederation of Indian Industry. He has successfully guided focused groups to raise the levels of IT adoption throughout global supply chains and led his team to raise ‘Technology Awareness’ in the global logistics sector. Under Kale’s capable leadership, industry acumen, and research, many of his next generation community platform solutions have set new industry benchmarks. MOHAMMAD SLEIMAN VINEET MALHOTRA FOUNDER / CARTLOW CO-FOUNDER AND DIRECTOR / KALE LOGISTICS SOLUTIONS 2023 L I S T POWER 68 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
POWER 40 U nder the direction of its Managing Director, Rami Khader, BeeThere Delivery has become a leader in the ever-changing on-demand service industry. This year was a pivotal point in the company’s history because it increased its operations and set a goal to become a national player by 2024. The company’s driving force, Rami Khader, has a wealth of experience and a strategic vision that has helped BeeThere Delivery achieve unprecedented success in 2023. Rami has led BeeThere to new heights as Managing Director, turning the company into a dependable 60-minute platform for quick shipments and food delivery anywhere in Dubai. One of the standout achievements of BeeThere Delivery this year has been the strategic expansion of both business operations and coverage zones. The company successfully broadened its reach, catering to a broader audience in Dubai and extending its services to the bustling city of Abu Dhabi. The secret to BeeThere’s success is its ability to use the newest ride-hailing systems, guaranteeing a smooth and effective delivery process for shipments and food. Modern technology has improved customer experiences and established BeeThere as a market leader in the fiercely competitive on- demand delivery sector. Without a doubt, BeeThere Delivery had a fantastic year in 2023, and he is still committed to expanding what is feasible in the on-demand delivery industry. Rami is steering BeeThere towards a future where prompt and dependable deliveries are more than just a service—they are a way of life as a Managing Director with a pulse on the sector. A bhinav Chaudhary has eighteen years of experience and is a strategic thought leader who has designed and carried out multi-dimensional, complex tech logistics projects for the Indian Army and DHL Global Forwarding. Abhinav has overseen Fero, or robotic process automation, in the logistics, freight, and supply chain sectors since 2018. Fero’s RPA solutions help businesses free up their staff to concentrate on higher-value, more crucial tasks. 28 Product Modules of the cloud-based SaaS Fero RPA are available for freight forwarders, couriers, ports, transporters, distributors, manufacturers, and third-party logistics (3PLs). By using Fero’s patented technology to automate the ‘Decision Making’ and ‘Communication’ parts of their logistics processes, Fero’s numerous clients in 12 countries have realized the enormous value in their current processes. ABHINAV CHAUDHARY RAMI KHADER FOUNDER AND CEO / FERO MANAGING DIRECTOR / BEETHERE DELIVERY LOGISTICS NEWS ME | DECEMBER 2023 | 69
THE GOLF AFFAIR DP World’s Second Life Container: Making Golf Possible with Smart Logistics A fter Nicolai Højgaard took a two-shot victory on the final day of the season- ending DP World Tour Championship in Dubai, we ended another Tour season full of world-class chips, pitches, and putts from the best golfers in the men’s game. As part of a press trip, Logistics Middle East witnessed the thrilling culmination of the tournament to see what it was all about. We discovered that beyond the fairways and greens, the European Tour’s title sponsor, DP World, has been on its mission to support golf at the grassroots level and inspire more people to play and fall in love with the sport. As the global leader in smart end-to-end supply chain logistics, it’s no surprise that DP World’s work has involved a complex logistical operation! LNME SPORTS 70 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
THE GOLF AFFAIR The key initiative of DP World’s mission to make golf accessible to a broader audience is what they call their ‘Second Life Container’, which launched in 2022. This specially created 20-foot shipping container has been on a journey around the world with the DP World Tour, covering thousands of kilometres across land and sea, to collect golf balls from some of the most significant events in the sport. DP World is then giving these balls a second life. At the DP World Tour Championship this year, a milestone was reached with the 250,000th golf ball donated. Each of the balls will be donated to grassroots golf groups worldwide - to inspire more people to get out and play regardless of their background, location or skill level. DP World’s operations account for 10% of global trade. So, the Second Life Container journey is naturally powered by DP World’s end-to-end supply chain, multi-modal capabilities, and expansive global network. In the 2023 season alone, the container has been transported with DP World’s trademark reliability and efficiency by land and sea from the Korea Championship via the Port of Busan - home to the world’s first BOXBAY - DP World’s revolutionary high-bay storage system: to the BMW International Open in Munich via Rotterdam World Gateway, a highly autonomous port, and the Ryder Cup in Rome via the Port of Naples. Its final stop of the year was the DP World Tour Championship via the Jebel Ali Port in Dubai. The Second Life Container initiative has already made an impact on young golfers. Kanana Muthomi, aged 11, is part of the Junior Golf Foundation in Kenya who received a donation. He said: “These golf balls are transforming my game, and they are allowing more of my community to come and play!” LOGISTICS NEWS ME | DECEMBER 2023 | 71
Commenting on DP World’s involvement in the game, Daniel van Otterdijk, Chief Communications Officer at DP World, said, “We take immense pride in delivering our mission for golf - which is all about using our leading logistics capabilities and global network to help make the game of golf possible for more people. Powered by our multi-modal capabilities and ports and terminals services - the Second-Life Container has travelled across the world with the DP World Tour over the past two seasons- collecting over 250,000 balls, which are now being donated to grassroots golf groups to inspire more young people to play the game.” DP World has a growing network of sports partnerships across golf, cricket, and McLaren Racing in Formula 1 - with the overarching aim to make sport possible. Additionally, DP World has been working to inspire racing lovers this past week through its partnership with the McLaren Formula One Team ahead of the Abu Dhabi Grand Prix. As part of their end-to-end innovative solutions, they delivered McLaren via Dubai using BoxBay technology, an intelligent and efficient High Bay Storage system in Jebel Ali. With its partnership with the International Cricket Council (ICC), DP World is focused on making cricket more accessible. As part of this, ahead of the ICC Men’s World Cup 2023, DP World committed to donating 50 repurposed shipping containers kitted out with cricket equipment to grassroots clubs worldwide. Titled ‘Beyond Boundaries’ - the initiative was launched with cricket superstar and DP World global ambassador Sachin Tendulkar. LNME SPORTS 72 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
F or more than a century, Mercedes-Benz Trucks, a division of Daimler Trucks, has been a symbol of superior quality. Here is everything you want to know about Mercedes Benz Trucks. How do Mercedes-Benz Trucks stay at the forefront of innovation and technology in the commercial vehicle industry? Daimler Truck, the manufacturer of Mercedes-Benz Trucks, brings all major technology and powertrain activities together in the company’s own Truck Technology Group. It is the global competence centre for research, development, and production for all drive technologies (combustion engines, battery-electric and hydrogen-based fuel-cell drives); it is also responsible for vehicle software and electrics/electronics as well as global purchasing. Safety is a part of our DNA and one of our central obligations – not only to our customers but to all other road users. In line with this, we have already significantly focused on safety during the vehicle development. With our very own company- internal accident research department, over the past decades, we have been laying the foundations for innovative safety technologies and higher-performing systems. And we will continue to follow this path. Today, our innovative driver assistance systems already offer drivers and vehicle occupants a high degree of safety and comfort. They can help avoid critical driving situations and handle them safely to protect vehicle occupants and other road users. In particular, warnings and active braking intervention can help reduce an accident’s consequences or avoid a collision entirely. We at Daimler Truck are committed to the Paris Climate Protection Agreement. Having CO2-neutral transport on the road by 2050 is our ultimate goal. We are pursuing a dual- track battery electric and fuel cell strategy to get there. We showcase our vision and leadership in fuel-cell trucks with the Mercedes-Benz GenH2 Truck, which had its world premiere as a concept vehicle in 2020. In the MENA region, we also encourage and foster an innovative mindset with our local ‘&beyond’ initiative. &beyond is a program which brings our network of dealers together, and we exchange our best practices and new ideas and create blueprints to implement innovative solutions in their daily business operations. One of the initiatives already implemented is using AR technology to provide remote support, which results in quicker, more efficient and precise servicing. Can you discuss recent advancements or developments in Mercedes Benz Trucks’s vehicle designs or technologies? In Saudi Arabia, the first Mercedes-Benz eActros made a historic debut at the EV Auto Show Riyadh earlier this month. LNME TRUCKS EVERYTHING MERCEDES Olaf Petersen, General Manager of Daimler Commercial Vehicles MENA FZE, explains to us how their company is at the vanguard of technological advancement 74 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
EVERYTHING MERCEDES This state-of-the-art electric truck, equipped with advanced features like Stability Control Assist, Lane Keeping Assist, and Active Brake Assist 5, ensures a greener planet and a safer and more comfortable ride for drivers and pedestrians alike. We have developed the Mercedes-Benz eEconic, the battery- electric version of the Econic for municipal and special- purpose use. The eEconic is based on the eActros platform and has a range of up to 200 kilometres on a single charge. The eEconic is ideal for urban applications, such as waste collection, recycling, or delivery services, as it offers zero local emissions, low noise levels, and high driving comfort. The first eEconic is expected to arrive in the UAE this month. What initiatives or partnerships are Mercedes Benz Trucks involved in to promote electric and alternative fuel vehicles? Mercedes-Benz Trucks is deeply committed to supporting our customers in transitioning to zero-emission mobility. We understand this is not just about providing electric vehicles but also about offering comprehensive solutions considering the entire ecosystem. We work closely with our customers from the initial planning stage to the maintenance and servicing of their electric trucks. In the MENA region, all eActros come with service contracts as we strive to offer holistic solutions that address all aspects of electric mobility. This approach will enable our customers to transition to zero-emission mobility successfully. Can you share some insights into Mercedes Benz Trucks’ vision for the future of transportation and its role in shaping the industry? We are always there for our customers who keep the world moving. Just recently, we have introduced the Fleetboard telematics and connectivity solution for all Mercedes-Benz Actros ordered by customers in the UAE, Kuwait and Morocco to empower our customers to make data-driven decisions to maximize their fleet efficiency. We want to develop innovations that make things better for our customers and society. We put a strong focus on sustainable drive technology. We want to improve road safety, and automated driving will add to that. Digital services can enhance our customers’ processes and increase their productivity. How do Mercedes Benz Trucks address the unique needs and requirements of different industries and sectors, such as logistics, construction, and public transportation? Mercedes-Benz Trucks provides customer-oriented transport solutions for different industries and sectors. We address these sectors’ unique needs and requirements by offering a wide range of vehicles tailored to their specific applications, challenges, and expectations. Can you provide information about Mercedes Benz Trucks’ involvement in sustainable transportation solutions, including electric and hybrid vehicles? We offer a range of electric trucks for different segments, such as the Mercedes-Benz eActros for heavy urban distribution, the Mercedes-Benz eActros 600 for energy- efficient transport on plannable long-haul routes, and the Mercedes-Benz eEconic for municipal and special- purpose use. Our electric trucks are characterized by high performance and zero local emissions. Here in the MENA region, with our General Distributors, we strive to ensure a successful transition towards emission-free mobility for our customers. In that sense, we provide top- class sales consultation and after-sales support with service contracts for electric truck customers. Our customer – DHL’s Saloodo! Will be introducing UAE’s first electric truck – the eActros ahead of COP28. The first eActros in Saudi Arabia was launched at the EV Auto Riyadh Show on the 9th of October. LOGISTICS NEWS ME | DECEMBER 2023 | 75
LNME E-COMMERCE Journey Ali cultivated an entrepreneurial mindset from a young age, drawing inspiration from his father’s business acumen. He studied in Canada, where he was allowed to immerse himself in the dynamic world of e-commerce and logistics in North Africa, where the market was very saturated and mature. During this time, he discovered a profound excitement and passion for this industry, shaping the trajectory of his professional journey. Vision And Mission When Ali founded Shiplifier, his vision was to fill the significant gap in the logistics and e-commerce landscape in the UAE. Unlike the mature markets in North America and Europe, the e-commerce industry in the UAE was in its infancy, and the shipping market lagged in modernization. Understanding that the digitalization and streamlining of order processing could redefine the competitive landscape, he aimed to catch up with and surpass these saturated markets. Shiplifier’s commitment to providing discounted rates isn’t just about reducing costs; it’s a strategic move to encourage more frequent shipping for individuals. Moreover, by alleviating the logistical burden through their platform, they empower entrepreneurs to confidently establish their stores, ultimately contributing to the country’s overall economic growth. Shiplifier isn’t just a logistics solution; it’s a catalyst for positive change and progress in the vibrant UAE e-commerce ecosystem. Boom Of E-commerce The e-commerce industry has seen rapid growth since its inception. As this constantly evolves and continues to increase, so does consumer preference and demand. Consumer behaviours have naturally changed as everything can now be accessed and purchased digitally from anywhere at any time, which has also naturally increased the demand for businesses to operate at quicker levels. Alongside this, the booming e-commerce industry has created market expansion as e-commerce is no longer just for retail but extends to nearly every industry - for example, healthcare access. As the e-commerce industry continues to evolve, businesses must adapt and alter how they operate, as traditional supply chains must now innovate to keep up with the need for speedy and efficient solutions. BRIDGING THE GAP The Founder and CEO of Shiplifier, Ali Javaheri, outlines the essential components of how the business is revolutionising e-commerce logistics solutions 76 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM
BRIDGING THE GAP Bridging The Gap The pivotal gap in the industry revolved around outdated shipping systems and the pervasive lack of trust consumers had in shipping companies. The discomfort stemmed from a lack of commitment on the courier’s part and the waiting times for resolution. Shiplifier emerges as the solution, offering a comprehensive remedy to shield consumers from these persistent challenges. Addressing the digitization gap, Shiplifier introduces a singular web-based platform, consolidating all aspects into one dashboard. This provides consumers with enhanced visibility and control over their parcels and streamlines the entire process. Moreover, businesses stand to benefit significantly by gaining access to a multitude of shipping companies at discounted rates. This ensures a seamless and efficient logistics operation and translates to significant time savings for businesses navigating the complexities of shipping. Shiplifier stands as a beacon, transforming the logistics landscape into a realm of trust and efficiency. Trends, Opportunities And Challenges In the ever-evolving e-commerce and logistics industry landscape, trends continuously shape and transform the operational dynamics. The surge in e-commerce amplifies the potential for a global market reach and opens avenues LOGISTICS NEWS ME | DECEMBER 2023 | 77
LNME E-COMMERCE for diverse business models, allowing businesses to cater to both B2B and B2C segments, unlocking a realm of endless opportunities. In addition, as technology continues to advance, it will propel the logistics sector to grow, promising advancements in speed, efficiency, and data management, thereby optimising overall operations. However, amid the vast potential lies a set of challenges. Sustaining a robust infrastructure, especially in emerging markets, is challenging, whilst maintaining cyber resilience, particularly for e-commerce businesses, becomes paramount. Additionally, navigating healthy competition among various courier options is a challenge whilst ensuring that efficient last-mile delivery solutions are firmly in place to secure overall customer satisfaction. In this dynamic environment, the e-commerce and logistics industry stands at the crossroads of innovation and challenge, forging a path toward a future defined by adaptability and resilience. Technology: The Driving Force Technology serves as the propellant driving the industry forward through many advancements. The streamlining and efficiency it injects into business operations are pivotal, transforming how tasks are undertaken and executed. Real-time visibility within supply chains, facilitated by sensors on packages offering precise locations, exemplifies how technology enhances logistics accuracy and responsiveness. Moreover, technology extends its influence on consumer experiences, leveraging data and cookies to tailor platforms to individual preferences. This personalization enhances user engagement and amplifies convenience by consolidating diverse services into one digital realm. Technology engineers faster and more efficient solutions in the realm of last- mile delivery, heralding a new era of customer satisfaction. By embracing technological innovations, the industry meets the demands of a digital age and propels itself into a future defined by seamless, personalised, and swift logistics solutions. Future In his view, the future will transform businesses, requiring each company to adjust to the growing influence of e-commerce and technology to maintain competitiveness. 78 | LOGISTICS NEWS ME | DECEMBER 2023 WWW.CBNME.COM