Logistics News, February 2023
Page 1
CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
I N T E R V I E W
Customer-Centric
Entity
H O S P I T A L I T Y
Logistics In
Hospitality
L I F E S T Y L E
The Offshore
Phenomenar
THE KING
OF EXPRESS
TRANSPORTATION
FEBRUARY 2023
Taarek Hinedi
Vice President of FedEx Express
Middle East and Africa Operations
on why FedEx is emphasising the
importance of SMEs in the region
Page 2
Page 3
IN THIS ISSUE
THE KING OF EXPRESS
TRANSPORTATION
14 BLOCKCHAIN
WHAT CAN BLOCKCHAIN DO FOR
THE LOGISTICS INDUSTRY?
Anthony Lesoismier, Co-Founder and
Chief Strategy Officer at SwissBorg,
writes his ideas on how blockchain can
advance the logistics industry
20 FREEZONE
THE ESSENTIALS OF RAS AL
KHAIMAH ECONOMIC ZONE
In conversation with Ramy Jallad,
Group Chief Executive Officer of RAKEZ
30 START-UP
A LAUNCH OF A NEW EMIRATI
E-COMMERCE AIRLINE START-UP
IN 2023
Mersal Air Set To Redefine
E-Commerce Transportation In The
Region
36 ECO-WASTE
AL MASAOOD COMMERCIAL
VEHICLES AND EQUIPMENT
At World Future Energy Summit 2023
42 SUSTAINABLITY
BEEAH AT WORLD FUTURE ENERGY
SUMMIT 2023
In Conversation with Fahad Ali Shehail, Group
Chief Operating Officer of BEEAH at WFES
2023
44 CYBERSECURITY
CAN LOGISTICS COMPANIES USE
CYBERSECURITY SERVICES?
Nicolai Solling, Chief Technology Officer at
Help AG, speaks to Logistics News ME about
Help AG and its benefits emerging in the
logistics industry
46 LIFESTYLE
THE OFFSHORE PHENOMENA
Dubai Offshore Sailing Club and their
upcoming Aramex Dubai to Muscat Sailing
Race
48 INTERVIEW
CUSTOMER-CENTRIC ENTITY
Norma Shaheen, General Manager at Al
Masaood Rentals, speaks to CBNME on the
rise of Al Masood Rentals and the impact it is
making for their clients
Taarek Hinedi, Vice
President of FedEx
Express Middle East and
Africa Operations, on why
FedEx is emphasising the
importance of SMEs in
the region
16
44
24
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6 | LOGISTICS NEWS ME | FEBRUARY 2023
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All rights reserved © 2022.
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CONSTRUCTION BUSINESS NEWS ME
CEO
Wissam Younane
wissam@bncpublishing.net
DIRECTOR
Rabih Najm
rabih@bncpublishing.net
GROUP PUBLISHING DIRECTOR
Joaquim D'Costa
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Kasun Illankoon
kasun@bncpublishing.net
EDITOR
Vibha Mehta
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EDITORIAL DESIGN
Christian Harb
MARKETING EXECUTIVE
Aaron Joshua Sinanbam
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PHOTOGRAPHER
Alexander Bungas
EDITOR’S NOTE
LNME
W
e are Riyadh bound! As
we are gearing ourselves
up for KSA Logistic
& Transport Awards
2023, taking place on
February 9, 2023, at
Fairmont Riyadh, I
could say that my first month this year
has been highly stimulating. While I juggle
different hats, this month’s LNME issue
has tapped into some exciting industries
exploring several logistics and supply
chain operations.
To begin with, our cover story (p.22)
reflects the domination of express
transportation in the region with FedEx
and their support towards SMEs in the
best possible manner. Taarek Hinedi,
Vice President of FedEx Express Middle
East and Africa Operations, says, “SMEs
should focus on their strengths to grow
and expand into new markets, leaving
infrastructure and logistics to specialists.
Logistics providers can support SMEs
with enhanced customer experiences and
optimise costs, in addition to managing
the challenges of cross-border trading and
delivering products on time.”
Additionally, we have Ramy Jallad,
Group CEO of RAKEZ (p.18), talking
us through the essentials of the economic
zones. We exclusively publish about
the launch of the start-up Mersal Air
(p.28). We also cover the supply chain
insights from Juan Carlos Reina, General
Manager at Dukes The Palm, a Royal
Hideaway Hotel (p.30), and Fahad Ali
Shehail, Group Chief Operating Officer
of BEEAH, tells us about their stint at
the World Future Energy Summit 2023
(p.40). Lastly, Nicolai Solling, Chief
Technology Officer at Help AG (p.42)
shares his insights on the emerging use
of cybersecurity in logistics companies.
Enjoy reading!
Vibha Mehta
Editor
vibha@bncpublishing.net
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REGIONAL NEWS
LNME
W
ith the recent launch of
Multi-Currency cards
throughout the region,
SimpliFi, one of the
top Cards as a Service
(CaaS) platforms in MENAP, allows
enterprises to develop new revenue
streams, control costs, and optimise
company processes.
The capacity to transact worldwide in
local currencies is becoming into a need
as firms migrate to digital channels and
boundaries and lose relevance. SimpliFi
helps companies develop distinctive
and useful payment experiences to ad-
dress their pain points by enabling the
creation and issuance of Multi-Currency
cards.
SimpliFi Multi-Currency lets businesses
issue cards in multiple currencies to
match their spend with in-depth insights
into how their cash flow movement is
being managed across currencies while
reducing exchange losses and adminis-
trative costs.
Founder and CEO of SimpliFi, Ali Sat-
tar says, “Cross-border spending is
increasing rapidly and will continue
to do so; this is an opportunity to ac-
celerate access to efficient, reliable
cross-border payments. Multi-Currency
cards offer consumers, freelancers, and
businesses better payment experiences
by providing more choice, convenience,
operational efficiencies, and savings. At
SimpliFi, we aim to be the driving force
that supports businesses to supplement
their revenue streams, while having
more control over foreign exchange
costs. This truly is the future of pay-
ments.”
SimpliFi Multi-Currency offers busi-
nesses the opportunity to generate
additional revenues through foreign
exchange while reducing the com-
plexities related to administration and
operational costs. Additionally, it also
allows companies to boost their bottom
line and benefit from unique payment
experiences and forecast spending in
matching currencies.
SimpliFi also presents single cards
with Multi-Currency options, where
the cardholder can move funds across
various supported currency pockets, or
multiple cards each with a single cur-
rency.
Key use cases include:
> Corporate Expense
Make supplier or subscription payments
in billed currencies with control over FX
rates.
> Personal Finance Management
Offer users the option to have funds
saved in multiple currencies, whether in
single-currency cards or multi-currency
pockets.
> Business/Personal Travel
Move money ahead of trips by easily
and cost-effectively converting funds
into different currencies to spend while
travelling.
> Freelance Work
Provide users with a solution to collect
money in their choice of currency.
SimpliFi currently offers 8 currencies
with multi-currency cards available in
the US Dollar (USD), UAE Dirham (AED),
Saudi Riyal (SAR), Bahraini Dinar (BHD),
Kuwaiti Dinar (KWD), Omani Rial (OMR),
Qatari Riyal (QTR), and Jordanian Dinar
(JOD).
SIMPLIFI ACCELERATES DISRUPTION IN DIGITAL
PAYMENTS WITH MULTI-CURRENCY CARD ISSUANCE
CAPABILITIES
Page 11
LOGISTICS NEWS ME | FEBRUARY 2023 | 11
REGIONAL NEWS
B
eginning on February 2, 2023,
Etihad Cargo, the cargo and
logistics division of Etihad
Aviation Group, will launch
a second weekly Abu Dhabi-
Shanghai freighter service, increasing its
capacity offering to the Chinese market.
The carrier’s weekly dedicated freighter
flights between Shanghai and its Abu
Dhabi base will expand to eight per
week with the launch of the freighter
service, raising the cargo capacity out of
Shanghai to 850 tonnes.
Martin Drew, Senior Vice President of
Global Sales & Cargo at Etihad Aviation
Group, said, “Etihad Cargo is committed
to expanding its operations in China, a
key global market for the carrier. After
introducing two more weekly freighter
services between Shanghai and Abu
Dhabi in 2022, this additional freighter
service between Etihad Cargo’s Abu
Dhabi hub and Shanghai will further en-
able Etihad Cargo to meet customers’
capacity needs fully.”
Following the news that Etihad would
launch a second non-stop widebody pas-
senger aircraft to Shanghai beginning on
February 2, 2023, there will also now be
five weekly direct passenger flights be-
tween Abu Dhabi and China. Customers
of Etihad Cargo have benefited from the
increased cargo capacity on widebody
passenger flights, and the airline will
keep assessing its network and increas-
ing frequency to the Chinese market in
response to demand.
Last but not least, Etihad Cargo offers
a wide range of specialty products in
addition to general cargo, including live
animals, dangerous goods, valuables
and vulnerables, personal effects, and
its market-leading cold chain products
(the latter of which holds IATA’s strict
Centre of Excellence for Independent
Validators certifications for both Phar-
maceutical and Perishables Logistics, as
well as Live Animals Logistics).
ETIHAD CARGO BOOSTS CHINA CAPACITY WITH ADDITIONAL SHANGHAI
FREIGHTER SERVICE
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REGIONAL NEWS
LNME
I
n order to establish an exclusive
joint venture, 51 per cent owned
by AD Ports Group and 49 per cent
owned by KMTF, to provide offshore
and shipping services for energy
companies in the Caspian Sea, AD
Ports Group, one of the top facilitators
of international trade, logistics, and
industry, and KMTF, a wholly owned
offshore logistics and services subsidiary
of the Kazakh National Oil Company,
have signed a shareholder agreement.
A contract to pool tanker resources
between the two companies has also
been signed.
The joint venture, which will consider
investments on an as-needed basis, will
provide a wide range of services, includ-
ing offshore support vessels, integrated
offshore logistics, and subsea solutions.
At a later time, it will also offer container
feedering, ro-ro, and crude oil transpor-
tation in the Caspian Sea and the Black
Sea. The company will submit bids for
several projects that have been identi-
fied and anticipated maritime contract
values of more than USD780 million.
The joint venture will establish a sig-
nificant new entry in the highly prized
Caspian Sea and the Black Sea area by
combining KMTF’s strong fleet, track
record, and local knowledge with AD
Ports Group’s comprehensive range of
global marine services and competence
in shallow water offshore. The project
may be expected to open up prospects
throughout the area, especially given
the ongoing fleet and facility renova-
tions and some significant offshore
projects, such as the multibillion-dollar
extension of the Kashagan field.
HE Falah Mohammed Al Ahbabi,
Chairman of AD Ports Group, said, “Un-
der the direction of our wise leadership,
AD Ports Group is looking to deploy
our expertise in support of agreements
that boost trade and economic relations
with brotherly nations. This new joint
venture with KMTF opens the door to
enormous opportunities in the Caspian
Sea, which plays a key role in global
energy production, and is serviced by
prominent players within the energy
sector. By providing maritime services
in this key market, AD Ports Group has
reached a new level of internationalisa-
tion and development.”
A vessel pooling agreement for
seven years was also signed between
AD Ports Group and KMTF; the joint
venture comprises the provision of
multiple tankers for the worldwide
transportation of crude oil. Additionally,
the arrangement will allow KMTF’s fleet
to operate alongside the AFRAMAX
tanker, now owned by SAFEEN Group,
with plans to buy additional vessels
soon. In the medium term, it is planned
to transport 8–10 million tonnes of oil
jointly yearly.
Mirzagaliyev Magzum, Chairman at
KazMunayGas, adds, “This is an alliance
of two world-class companies which
complement each other’s strengths
and understanding of the market. As
the world looks for reliable energy
sources in challenging conditions, we
can provide a full portfolio of services
supported by a modern fleet and teams
of experts combining local knowledge
and global experience. Companies
operating in the Caspian Sea oil fields
are looking for reliable partners and a
broad range of value-added services.
KMTF and AD Ports Group will provide
the ideal solution.”
The Caspian Sea region is one of the
oldest oil-producing areas in the world
and is an increasingly important source
of global energy production.
Capt. Mohamed Juma Al Shamisi,
Managing Director and Group CEO of
AD Ports Group, comments, “Through-
out 2022, AD Ports Group has looked
to grow international business interests
and expand the portfolio of maritime
services we can offer customers around
the world, in support of the vision of
the leadership of the UAE. This joint
venture – the first of its kind between a
UAE company and the Kazakh National
Oil Company – reflects how far and
how fast we have grown and how capa-
ble we are of providing advanced off-
shore services in key global markets.”
AD PORTS GROUP SIGNS MAJOR AGREEMENTS WITH
KAZAKH NATIONAL OIL COMPANY SUBSIDIARY
Page 13
LOGISTICS NEWS ME | FEBRUARY 2023 | 13
REGIONAL NEWS
H
is Royal Highness
Crown Prince
Mohammad
bin Salman bin
Abdulaziz, Prime
Minister, and Chairman of the
Public Investment Fund (PIF),
announced today the Diriyah
Project as PIF’s fifth giga-
project, reflecting Diriyah’s
status as a unique destination
with distinctive cultural,
historical, and tourism
landmarks.
The announcement reflects
HRH the Crown Prince’s ef-
forts in enabling the Saudi
cultural identity, which in-
cludes the Diriyah Project
due to its historical, cultural,
and political value, proudly
showcasing Saudi Arabia’s
300 years of history to the
world. Diriyah Project is a
globally significant destina-
tion that includes the Turaif
District UNESCO World Herit-
age Site. These cultural and
historical aspects position Di-
riyah as an unrivalled destina-
tion of global significance
where the authenticity
of Saudi heritage can be
celebrated, revealing the
historical origins of modern
Saudi Arabia. Tourists can
explore and get to know
Saudi’s history and culture
at the city’s museums and
purpose-built pavilions.
Giga-projects form a key
pillar of PIF’s overall strat-
egy. They are instrumental
in creating new economic
ecosystems, launching new
sectors that drive economic
growth and diversification
in Saudi Arabia, and creat-
ing investment opportuni-
ties across multiple sectors.
PIF’s giga-projects portfolio
currently includes NEOM,
Red Sea, Qiddiya, Roshn, and
Diriyah projects.
The Diriyah giga-project
is expected to enable many
strategic domestic sectors,
create partnerships with the
local private sector, and un-
lock many new investment
opportunities throughout its
development and produc-
tion phases in industries
such as construction, op-
eration and management
of hotels, retail, entertain-
ment, and cultural facilities,
creating thousands of new
job opportunities and pro-
viding a series of initiatives
designed to contribute to
enriching the quality of life
for residents and visitors.
Established by Royal Order
in 2017, the Diriyah Gate
Development Authority
(DGDA) will continue its reg-
ulatory and supervisory role
in maintaining the heritage
and history of Diriyah. DGDA
will also continue serving the
Diriyah community while pro-
viding full support to estab-
lish the Diriyah project as one
of the world’s most prominent
tourist destinations.
The Diriyah Project aligns
with PIF’s strategy to focus
on unlocking the capabilities
of promising sectors, includ-
ing the tourism and culture
sectors, to support Saudi Ara-
bia’s position regionally and
internationally as a leading
tourism and cultural destina-
tion.
HRH CROWN PRINCE ANNOUNCES
DIRIYAH AS PIF’S FIFTH GIGA-PROJECT
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BLOCKCHAIN
LNME
M
ost are aware of the meteoric rise of
cryptocurrencies, blockchain, decentralized
finance and Web3 — from the end-
consumer to various business-to-business
implementations — these technologies’
opportunities are endless.
In an atmosphere of general mistrust in
crypto, we must lay out the facts — while
certain corrupt companies may have collapsed, the
technology that crypto is based on, blockchain, is still
intact and is going strong. We have learned that it pays to
be a sturdy Swiss turtle in a world full of jumpy rabbits.
Greed and avarice always come at a price, due to which
the crypto market is healing.
The difference between traditional Finance (TradFi) and
decentralized finance (DeFi) is enormous — while the
latter values profit, DeFi is focused on bridging the wealth
gap and creating a smoother, more secure, and more
innovative future across all industries. This is contended
by the fact that 1.7 billion adults globally are still
unbanked.
In the Middle East, where people under 30 constitute
55% of the population, crypto is used widely — a study
found that up to 40% of customers who pay with crypto
are new, and their purchase amounts are twice those of
credit card users. Additionally, a YouGov survey showed
that 67% of UAE residents are interested in investing in
cryptocurrencies within the next five years and that it is
THE LOGISTICS INDUSTRY?
WHAT CAN
DO FOR
BLOCKCHAIN
Anthony Lesoismier, Co-Founder and Chief Strategy Officer
at SwissBorg, writes his ideas on how blockchain can advance
the logistics industry
Page 15
LOGISTICS NEWS ME | FEBRUARY 2023 | 15
one of the top markets globally
where consumers say they trust
cryptocurrencies (40%).
Web3, blockchain and
decentralized tech are the
most effective tools that enable
companies to readily overcome
their challenges, as Web 3.0
offers a new data paradigm
that will accelerate partnership,
collaboration, and synergies
exponentially.
As crypto continuously
gains momentum on the
consumer front, so does its use
in business. We already see it
being implemented in banking,
cybersecurity, healthcare,
and so many more industries.
It also has a vital role in
propelling the logistics industry
into a smoother operation.
We can speak to how the
implementation of the fool
proof ever-strong technology
of blockchain will significantly
benefit the logistics industry.
This would be a decentralized
public ledger system that
records all changes in real time.
Once armed with this tech,
logistics organizations can
improve efficiency with faster
routes and remove unnecessary
steps in the delivery process. In
fact, blockchain in the logistics
market is projected to reach
US$1620 billion by 2028, with
40% of supply chain leaders
stating they intend to invest in
blockchain & IoT sensors.
Estimates by the World
Economic Forum suggest that
there could be a five per cent
increase in global GDP and a
15% increase in global trade
by reducing supply chain
barriers to trade. Furthermore,
Statista’s respondents in a
2022 survey showed that 53%
expect blockchain to change
the logistics industry.
There are several ways that
blockchain can be beneficial to
the logistics industry:
> Improves traceability:
Blockchain tech can keep track
of an entire supply chain’s
worth of goods at once.
Whether the products are
perishable, valuable or need
to be recalled, blockchain can
handle it while protecting the
goods from theft by integrating
data from all the participants
in the supply chain. It provides
real-time information on the
status of goods.
> More robust security:
Blockchain helps authenticate
data and documents by
providing a secure and
encrypted platform. That
security helps to detect fraud
by tracking and tracing each
modification made on any
paper. After the goods have
been delivered, using smart
contracts, the data enters the
public or private blockchain
together with unforgeable
algorithmic signatures.
> Smoother shipments: When
the supply chain stretches
across countries or an ocean,
having a universal-language
approach can help avoid
mishaps. Firms can also
remove certain intermediaries
with blockchain as it brings
trust into the ecosystem. Data
can be accessed and validated
at every step to improve quality
assurance. Blockchain informs
stakeholders when a product
has shipped, passes through
checkpoints, and when it is
delivered, allowing supply
chain partners to prepare for
and efficiently process items as
they are en route.
> Automate processes:
Payments, transfer of
ownership, settlement of
tariffs or cargo checks can
be automated by using
blockchain-enabled smart
contracts. It also reduces
human error and prevents
repeated transactions.
Blockchain tech can
bring a few challenges to
the organizations, such as
the fact that blockchain
is yet to be available in
every part of the world;
hence smaller companies or
those stakeholders in lesser
developed parts of the world
can face issues. The tech is
continuously evolving. Thus,
those who implement it need
to keep up with it and deploy
the latest versions across
the board, which can be
time-consuming and costly.
Also, logistics firms can be
challenging to manage the data
flow between several different
entities, especially with an
international chain.
The positives still outweigh
the negative aspects, and we
can confidently say blockchain
is leading the charge to
advance many industries. To
this future, doors across the
world need to open, as ours
is. As a leading CEX, we want
to foster a sense of belonging
for anyone who wants to take
ownership of their wealth
and help build the future
of finance. The technology
can help businesses identify
factors that pose a potential
threat to any project and
eliminate them. Implementing
Web3, blockchain-based or
decentralized technology,
is an evolution to the next
phase of business and enables
organizations to pave the way
for new global opportunities.
WHAT CAN BLOCKCHAIN DO FOR THE LOGISTICS INDUSTRY?
Anthony Lesoismier, Co-Founder and Chief Strategy Officer at SwissBorg
Page 16
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WWW.CBNME.COM
C
ontainer xChange is one of the
leading online platforms for container
logistics that brings together all
relevant companies to book and
manage shipping containers and settle
all related invoices and payments.
Container xChange’s Container
LogTech predictions report for 2023
highlights critical global trends that the shipping
and supply chain industry will witness in 2023.
The report draws attention to some of the most
pertinent issues the industry will see this year, helping
professionals better prepare for navigation.
“The overall outlook for the year 2023 remains
gloomy. Europe is hit hard with all-time high
inflation; China struggles to cope with the virus, and
the US continues to witness hinterland transportation
challenges and labour unrest. Most of these
challenges will stay until 2023. Consumer confidence
will pick up, but it depends on whether we witness
more disruptions in the coming times.” Christian
Roeloffs, Co-Founder and CEO, Container xChange,
an online container logistics platform.
Most of the experts surveyed foresee that inflation
and recession will significantly impact this year and
will be the biggest driver of disruptions.
SUPPLY CHAIN AND SHIPPING
PREDICTIONS FOR 2023
FUTURE INSIGHT
LNME
Container xChange released the Container LogTech predictions report for 2023, which spans responses
from over 2600 industry professionals from 20+ countries
Page 17
LOGISTICS NEWS ME | FEBRUARY 2023 | 17
‘‘Due to inflation increasing, there will
be more unrest in the labour market
which will certainly lead to more strikes,
specifically in Europe, the UK and North
America. And as we have seen before,
strikes result in slow operations within the
port, which can exacerbate supply issues,’’
said Aamir S. Mir, Chief Operating Officer
at Caspian Container Company SA, as
part of the interviews.
The report further predicts that the
long-term shipping contract rates will
see an uptick in 2023, though gradually.
This slow increase applies to all modes
of transport. A reset is expected with
negotiations going on to bring contract
rates in line with spot rates. On the other
hand, until a balance is reached between
supply and demand, forwarders will
favour short-term contracts until the
rates stabilize. As per the report, freight
forwarders will employ a ‘wait and see’
approach before making long-term air
cargo capacity commitments.
Additionally, trucking rates for dry and
reefer cargo will continue to drop in 2023.
Freight tonnage will continue to contract
as market conditions and volumes return
to pre-pandemic numbers.
The unresolved worker strikes of 2022
will spill over in 2023. Furthermore, the
chances of new strikes are high due to
inflation-related prices putting pressure
on workers’ disposable incomes. Labour
dissatisfaction might grow in European
and North American economies. In that
case, it will cause disruptions in global
supply chains.
‘‘Two, almost three exceptional years
for carriers are ending. They will have to
adapt to lower margins due to a different
supply and demand balance. Many
customers, forced into high-cost contracts
during the up-cycle, will come for revenge
in the down cycle. And regulatory
pressures following excessive profits might
appear on top of that, be it through bodies
like FMC, EU, or China’s MOC, as they
each review alliance exemptions, new
taxation regulations, or precedence cases
from several complaints raised by shippers
at different institutions.’’ said Ruben
Huber, Founder and Director of OceanX.
The report further covers the growing
expectation of the 3PL (third-party
logistics) market to solidify in 2023.
Reportedly, it’s projected to reach
$1,789.74 billion by 2027. Another
key trend on the list is the digital
transformation of the industry. In the
years to come, the adoption of digital
technologies in shipping will focus
on vessel schedules, intuitive booking
interfaces, instant slot booking, and
capacity confirmations. In this regard, the
industry’s primary concern will be having
systems interact directly via automating
the Data-Analysis-Decision-Action cycle.
Please download the full report from here:
https://www.container-xchange.com/
reports/2023-predictions/
SUPPLY CHAIN AND SHIPPING PREDICTIONS FOR 2023
“TWO, ALMOST THREE EXCEPTIONAL YEARS FOR CARRIERS ARE ENDING.
THEY WILL HAVE TO ADAPT TO LOWER MARGINS DUE TO A DIFFERENT
SUPPLY AND DEMAND BALANCE. MANY CUSTOMERS, FORCED INTO HIGH-
COST CONTRACTS DURING THE UP-CYCLE, WILL COME FOR REVENGE IN
THE DOWN CYCLE.”
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WWW.CBNME.COM
OP-ED
LNME
O
ur space on this planet is
limited. Through population
growth and industrialisation,
more and more of this pre-
cious room will be taken up
by waste, which is expected
to grow to a whopping 3.4
billion tonnes globally by 2050.
It’s an enormous number that also holds
immense opportunity for sustainable
investments in waste management and
technological advancements under
a circular economy. In Qatar alone,
the circular model is expected to
bring enormous financial, social, and
environmental benefits, yielding an
additional USD 17 billion by 2030,
corresponding to 10 per cent of its GDP,
and up to 19,000 new jobs by the same
year.
Qatar has emerged as a promising
hub for waste management in MENA,
a region where about 6 per cent of the
world’s waste is produced with prevalent
disposal methods ranging from open
dumps and landfills to recycling facilities.
In a country that offers 100%-foreign
business ownership in all sectors –
unrivalled in the GCC—advanced
connectivity and infrastructure give
potential investors distinct opportunities
in recycling, waste-to-energy technologies
and materials recovery sub-sectors.
Four factors underpinning Qatar’s waste
management industry:
1. Recycling: The Integrated Waste
Sorting and Recycling Program & the
Qatar National Development Strategy
II (NDS) encourage waste recycling
techniques, incl. the use of ca. 20 per
cent of recycled materials in construction
projects.
2. Waste-to-Energy: The first GCC
country to implement a waste-to-energy
programme, Qatar generates over 30MW
of electricity from its Domestic Solid
Waste Management Centre (DSWMC).
3. Materials Recovery: Qatar’s current
waste comprises approximately 5 per cent
metals –70 per cent steel and 30 per cent
aluminium.
4. Partnerships: The Ministry of
Municipality and Environment (MME)
launched the investment portal ‘Foras’ to
promote PPPs driven by innovation and
discovery opportunities.
A recent Waste Management sectoral
study by the Investment Promotion
Agency Qatar (IPA Qatar) explores
the potential of the country’s waste
management sector. This market is
supported by nine existing waste
management facilities and a government-
led commitment towards the circular use
of materials to promote economic growth
while preserving and enhancing natural
capital.
HOW
CAN BE A GOLDEN KEY
WASTE MANAGEMENT
GREEN INVESTMENT IN WASTE MANAGEMENT IS A DRIVER
OF ECONOMIC DEVELOPMENT
Page 19
LOGISTICS NEWS ME | FEBRUARY 2023 | 19
HOW WASTE MANAGEMENT CAN BE A GOLDEN KEY
Qatar’s national environment and climate strategy aim
to close and rehabilitate 100 per cent of unsanitary
landfills and achieve a 15 per cent material recycling
rate of municipal waste. Its ambitious goals also
create real opportunities across the waste management
value chain.
Earlier this year, Ashghal, Qatar’s Public Works
Authority, launched the country’s first sewage
treatment Public Private Partnership (PPP) project,
worth $1.5bn, to streamline water consumption and
use unconventional water resources. Like many other
PPP projects in Qatar, this development intends to
stimulate local and foreign investments.
Cities in the GCC, Qatar’s capital Doha included,
are the most urbanised, containing 85 per cent of
the region’s population today, a proportion that
is expected to rise to 90 per cent by 2050. In its
sustainable planning, the country has invested in
constructing circular cities, Lusail and Msheireb
Downtown Doha, as blueprints for sustainable living
where pneumatic waste collection, sewage treatment
plants, district cooling, centralised facilities and GSAS
are the rule, not the exception.
Building out this sustainable vision will be imperative
in the coming decades. While international and non-
governmental organisations (NGOs) play a pivotal
role in coordinating and helping circular practices
reach scale, corporate investors will play a central
role in expanding the industry. Diverting investments
towards sustainable waste management will have a
multiplier effect in support of the UN Sustainable
Development Goals (SDGs). With it comes direct
and indirect economic benefits, from industrial waste
accounting for the largest revenue share of global
waste with 50 per cent to the long-term implications
of environmental protection with a large part of the
world’s economic output depending upon the viability
of natural systems.
Qatar, a well-connected logistics and commerce
hub that currently ranks 1st on the Global Finance
Safety Index in the Arab world and boasts robust state
initiatives for foreign investors, is eager to lead the
sustainable waste management industry of the future.
The question remains to be answered: Who will enter
its competitive business climate and make a mark on
the Middle East’s waste management ecosystem?
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FREEZONE
LNME
R
as Al Khaimah Economic
Zone (RAKEZ), located in the
centre of Ras Al Khaimah in
the United Arab Emirates, is
a thriving economic and in-
dustrial hub that provides free
zone and non-free zone firms
in a global community thriving in more
than 50 industries with individualised
solutions.
RAKEZ is an authority established
by the Ras Al Khaimah government to
assist start-ups, company owners, SMEs,
and entrepreneurs with their business
setup needs by offering them a variety
of licences, adaptable facilities, and top-
notch support services including visa
facilitation.
Here, Ramy Jallad, Group Chief Executive
Officer of RAKEZ shares everything you
want to know about the fundamentals of
the economic zone…
How does a free zone curate initiatives
that are beneficial for the growth of the
UAE and its economy?
Every free zone has value propositions
regarding location, resources, services,
and other aspects, providing more
comprehensive options and opportunities
to foreign investors looking to enter the
UAE.
A preferred destination for leading
global brands, RAKEZ contributes to
the UAE’s GDP by attracting investors
from all over the world with a flourishing
business ecosystem, creating more job
opportunities, supporting educational
needs through its Academic Zone, and
aligning strategies with the country’s
vision and initiatives.
RAKEZ provides vital drivers for an
attractive investment environment. We
create a fertile ground for start-ups to
set up their base and explore the market
cost-effectively. We are also one of the
UAE’s leading manufacturing hubs, with
dedicated zones and facilities for large and
small industrial activities. We have signed
agreements with entities to streamline
the industrial inflow and outflow for
our customers’ transport and logistics
operations.
Over the years, we have developed a
business ecosystem to support SMEs
as well as multinational giants in their
growth journey, simplified the business
set-up processes through our one-stop
shops, added a host of business support
services to help investors operate with
ease, and used disruptive technology to
digitalise our services. Being part of a
community allows businesses to connect,
collaborate and get the support they need
from one another.
How vital is a free zone’s role in the
logistics and supply chain industry?
In general, free and economic zones host
logistics companies that interact with
local and international supply chains,
highlighting the advantages and gaps
resulting from various regulations.
As one of the fastest-growing economic
zones in the region, RAKEZ is a logistical
hub for trading and manufacturing
sectors. We enable businesses in free zone
and non-free zone areas to enter and
operate in well-established global supply
chains. Based on their experiences and
feedback, we leverage our membership in
international councils, such as the UAE-
UK Business Council and other global
forums, to put forward their concerns
and influence decision-makers in creating
solutions that help supply chains evolve in
favour of our companies.
RAKEZ has strategic partnerships with
stakeholders who can assist logistical
and supply chain players. For instance,
our recent agreement with Etihad Credit
Insurance was aimed at helping traders
gain access to flexible state-backed trade
THE ESSENTIALS OF
RAS AL KHAIMAH
ECONOMIC ZONE
In conversation with Ramy Jallad, Group Chief Executive
Officer of RAKEZ
Page 21
LOGISTICS NEWS ME | FEBRUARY 2023 | 21
THE ESSENTIALS OF RAS AL KHAIMAH ECONOMIC ZONE
finance support and market
intelligence that is crucial
for their overseas expansion
goals. We also joined hands
with the Public Services
Department to collaboratively
streamline the industrial
inflow and outflow for
our industrial companies’
transport and logistical
operations. These are some
of many other collaborative
initiatives we built to support
the supply chain industry.
What special features does
RAKEZ offer to the residents
and business owners?
We have been on a journey
of becoming a home for
global investors. One of our
primary goals is to contribute
to the ease of doing business
for investors in Ras Al
Khaimah, and the first step
is to understand their unique
requirements and tailor the
best-suited solutions.
Our simplified and digital
processes; cost-effective
and customisable business
set-up solutions; wide-
ranging value-added
business support services;
facility options ranging
from coworking spaces
and offices to warehouses,
land plots and labour
accommodations; and visa
facilitation ensure that
investors have everything
they need to set up, sustain
and expand their operations
in the emirate of Ras Al
Khaimah.
The emirate presents the
opportunity for investors
to set up and truly settle
with its live, work and
thrive approach. On the
business side, it has a robust,
resilient and diversified
economy, with unique
conditions that nurture
business and investment.
On the liveability side,
Ras Al Khaimah offers its
residents a safe environment
and excellent quality of life,
including affordable health
services, quality education at
all levels and real estate. It
is a hidden gem for adventure
and culture.
What unique business
strategies stood out for
RAKEZ among its competitors
in 2022?
One of our most powerful
strategies continues to be that
we simplify the entire journey
of exploring investment
opportunities, setting up a
business and growing it. We
are accessible to our clients
– every step of the way –
expediting processes and
providing all the support they
need. Our partnerships with
corporate service providers
and government authorities
enable us to support our
clients constantly.
Another essential strategy is
digitising our services, offering
uninterrupted access from
anywhere, anytime.
We also work towards
creating better incentives
and introducing new services
while upgrading existing ones.
We are expanding and adding
more facilities, rangning from
warehouses to coworking
spaces, to welcome more
businesses into our ecosystem.
Did RAKEZ face any particular
challenges in 2022?
With the country returning
to its full swing of business
events, 2022 was a busy year
for us. We signed up to be
a part of several events and
exhibitions in the UAE and
abroad while hosting quite
a few of our campaigns and
international roadshows.
Some overlapping events got
us overwhelmingly engaged,
but our team went the extra
mile to ensure everything was
smooth.
The demands for
warehouses and offices kept
rising throughout the year, so
we launched more facilities to
cater to our growing family of
businesses.
Are there any particular
initiatives RAKEZ is planning
to launch in 2023?
This year we will further
strengthen our position as a
nurturing hub for SMEs and
industries by upgrading our
offerings and through more
strategic partnerships with
local and global entities so
our business community will
enjoy more benefits along
their growth journey.
We have some exciting
campaigns in the pipeline
for our existing clients and
potential investors. We will
also participate in events and
exhibitions in the UAE and
internationally, where we
may introduce specific offers
to support global investors
expand to the Mena region
from Ras Al Khaimah, attract
more FDI into the emirate.
With the dedicated team
that has helped us get this far,
we will surely achieve more
and deliver better this year.
Ramy Jallad, Group Chief Executive Officer of RAKEZ
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CONSTRUCTION
LNME
A
structured, thoughtful, and phased logistics plan
integrated into the project schedule is the cornerstone
for successfully delivering a programme or project. A
logistics plan is crucial for identifying and mitigating
productivity, programme, sequencing, interface, and
constraint challenges that differ from project to project.
Plans for the logistics of a construction site are
essential for the secure delivery, fabrication, storage,
and installation of materials and the protection of resources
and assets. Lack of a logistics plan could quickly result in
bottlenecks, abandoned projects, or unsafe conditions that could
negatively affect a company’s licences, reputation, insurance,
stocks, or even cause fatalities.
In this article, we will discuss the benefits that construction
logistics plans can provide to project stakeholders…
Planning Is Key To Optimise Productivity And De-Risk Delivery:
Planning a project’s phases, along with a complete inventory of
materials and a specific delivery methodology, is an essential
component of logistics management. Planning issues or a lack
thereof can easily result in compromised, unsafe, or unplanned
shortcuts, abandoned projects, delays, or cost increases.
According to the proverb, “If you don’t plan, you plan to
fail.”
The level of logistics planning will range from large-scale
programme management to small-scale project management.
It will need to consider the site conditions, adjacencies,
interfaces, environmental conditions, and difficulties
associated with transporting goods from their point of
origin to on-site storage and installation.
To optimise delivery as much as possible, it must
consider effective planning, risk management, and delivery
methodologies as:
> Proactive plans are in place that considers evolving site-
specific challenges.
> Potential cost savings and waste reduction for site teams to
operate efficiently.
> Promotes teamwork-motivated workforce and allows wins
to be celebrated.
> Provides the basis for safe and healthy working conditions.
IN CONSTRUCTION MANAGEMENT
THE VALUE OF LOGISTICS
Patrick Gersch, Project Director at Turner & Townsend, discusses the
advantages of having a sound logistics strategy for building projects
Page 23
LOGISTICS NEWS ME | FEBRUARY 2023 | 23
Responding To Challenging Site
Constraints
Controlled delivery is frequently regarded
as the most secure method when materials
are in-country and on-site in possession of
the General Contractor or Client.
However, this scenario is only
sometimes feasible due to programme,
site, or environmental factors that may
prevent or limit the ability to receive,
store, fabricate and prepare components
before lifting or installation.
Some prefabricated or modular
construction technologies offer controlled
solutions to these project challenges, but
they might only be suitable for some
project applications or correspond to
customer or market preferences. Although
just-in-time deliveries have many
advantages, they might be less valuable.
The provision of off-site fabrication
or consolidation centres is a further
alternative as they enable projects to
move forward without the impact of site-
based constraints, which:
> Serve as a holding area for significant
components awaiting delivery to the
construction site.
> Permit any pre-construction activity to
occur before they are required on site.
> Have the ability to lower carbon
emissions due to decreased trips and
deliveries.
> Safely store unused materials to prevent
their destruction and disposal in a landfill.
> Provide more sustainable delivery
via off-site manufacturing and pre-
fabrication, resulting in less material
wastage.
Use Of Technology To Optimise Delivery
The creation of digital twins of projects is
made possible by contemporary building
materials like BIM, which can be used
to identify the required materials, plan
and sequence project requirements, and
identify construction activities.
Furthermore, 4D sequencing technology
enables detailed analysis and planning
to ensure that critical preparatory
works and interfaces are identified and
tracked to ensure that critical pieces can
be completed to maintain the project’s
delivery requirements. This allows project
stakeholders to create time-slice views of
projects to plan, manage, and sequence
critical construction activities.
The development of drones and time-
lapse cameras offers more resources for
documenting a project’s current state
at any given time. These help monitor
development, evaluating claims, and
giving websites an extra layer of security.
Construction logistics and supply chain
integration:
The compatibility between the quality
and management of the supply chain and
the effective use of resources within the
parameters of the construction logistics
plan is crucial to a project’s success.
All parties involved in the project
delivery process should clearly
understand the resources, on-site
logistics, and expertise needed to finish
the project on schedule and within
budget. Visits to suppliers, factories,
and fabrication facilities offer essential
knowledge about the quality of finishes
and enable potential problems to be
mitigated before delivery to the site,
frequently when it would be too late.
In order to concentrate on an
integrated delivery solution, it is crucial
to conduct a thorough pre-qualification
of the supply chain, take the packaging
interface into account, and consider
origin-to-destination challenges.
Sustainable Delivery
Delivering projects effectively, optimised,
and sustainably will become the new
standard with the introduction of
sustainability certifications, targeting
the construction of net zero and spaces
that respond to healthy environments.
These have the potential to offer
higher premiums and reputational
enhancements, which will change future
growth, sales, and product success in the
market. They also provide the benefits
of reduced wastage, decreased costs, and
improved marketability of the products.
WAREHOUSE AUTOMATION MARKET
“IF YOU
DON’T
PLAN, YOU
PLAN TO
FAIL.”
LOGISTICS NEWS ME | FEBRUARY 2023 | 23
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COVER STORY
LNME
>>>
Page 25
LOGISTICS NEWS ME | FEBRUARY 2023 | 25
THE KING OF EXPRESS TRANSPORTATION
Vibha Mehta, Editor of Logistics News ME, talks to Taarek
Hinedi, Vice President of FedEx Express Middle East
and Africa Operations, on why FedEx is emphasising the
importance of SMEs in the region
THE
EXPRESS
KING
OF
TRANSPORTATION
F
edEx Corporation offers a comprehensive
range of services to its customers and
businesses worldwide, with a broad port-
folio of transportation, e-commerce, and
business services. Under the reputable
FedEx brand, the operating companies
compete collectively, work together
collaboratively, and innovate digitally to provide
integrated business solutions.
FedEx Express, a subsidiary of FedEx Corpora-
tion and the most extensive express transportation
business in the world, connects 99% of the world’s
GDP with its fleet of 714 aircraft, offering quick and
dependable delivery to more than 220 countries and
territories. FedEx Express accelerates the delivery of
time-sensitive packages by a specific time and date
via a global air and ground network.
Individual shippers, SMEs businesses, and multi-
national corporations from various industries are
among some of the FedEx customers. FedEx provides
customised, adaptable services to meet the needs of
multiple sectors, including e-commerce, healthcare,
aviation, automobile, petrochemical, and more. Ad-
ditionally, FedEx Express services 99 markets in the
Asia Pacific, Middle East, Indian Subcontinent, and
Africa region: 33 in APAC and 66 in MEISA. >>>
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COVER STORY
LNME
SMES IN THE UAE
SMEs are essential to the UAE’s economic
expansion and the nation’s status as a
magnet for international investment.
They account for more than 94% of all
businesses in the Emirates and more than
60% of the nation’s GDP. “In Dubai
alone, SMEs make up 95% of all busi-
nesses and offer 42% of all job opportu-
nities,” says Taarek Hinedi, Vice Presi-
dent of FedEx Express Middle East and
Africa Operations. “They play a crucial
role in fostering innovation, creating jobs,
and advancing the region’s economy.”
At FedEx, they have decades of experi-
ence watching companies develop and
start-ups grow into formidable forces that
influence the world economy. “We are
committed to giving them the tools, re-
sources, and solutions they require while
continuing to serve as a reliable adviser to
assist them to expand their operations in-
ternationally,” adds Taarek. For instance,
the Small Business Centre serves as a
one-stop shop for helpful information,
including guidance on how to develop,
create, and manage an online business.
Like other pro-business nations, the
UAE is well known for its high levels of
security, inviting workplaces, and excep-
tional global connections. Policies like
100% foreign ownership of enterprises
are examples of the UAE’s pro-business
initiatives. The UAE established the
Khalifa Fund for Enterprise Development
(KFED) in 2007 to elevate start-ups in the
nation and foster their growth through
investments and workshops. Since 2019,
the KFED has allocated more than AED
1.32 billion to promote innovation and
entrepreneurship.
The UAE is a preferred commercial
location due to its proximity to significant
regional and worldwide markets, world-
class infrastructure, business-friendly
environment, multiple airports, seaports,
free zones, and investment in SMEs’
expansion. Through its hub in Dubai,
“BUSINESS OWNERS
CAN COLLABORATE WITH
LOGISTICS PROVIDERS
TO BUILD A SOLID
INTEGRATED SUPPLY
CHAIN, OPENING ACCESS
TO NEW MARKETS, AND
BOOSTING REVENUE
STREAMS.”
Page 27
LOGISTICS NEWS ME | FEBRUARY 2023 | 27
THE KING OF EXPRESS TRANSPORTATION
FedEx connects the UAE, the
larger Middle East, the Indian
Subcontinent, and Africa to
the rest of the globe. FedEx
has been a part of the growth
narrative of the UAE for more
than two decades. In March
2022, FedEx kicked construc-
tion on its new regional air
and ground hub close to Al
Maktoum International Air-
port (DWC) at Dubai South’s
Logistics District. Dubai has
been positioned at the core
of commercial ties between
the East and the West. “This
investment aligns with the
FedEx vision of supporting
businesses, including SMEs,
connect with more markets
and new customers, and
enabling them to overcome
the challenges of cross-border
trade,” says Taarek.
STEPS FOR A SUCCESSFUL
SME IN THE UAE
In order for SMEs to succeed
in the market, they must
first aggressively adopt new
technologies and devise new
strategies to remain adaptable
in a dynamic business environ-
ment. In 2026, it’s predicted
that the e-commerce market
in the UAE will grow to $9.2
billion. The development and
modernisation of payment
methods and services have
boosted the industry’s eco-
nomic activity. “SMEs must
stay up to date with these
changes and cater to such
changing demands as consum-
ers have grown accustomed
to using digital payment
systems and are now accepting
new ideas like ‘buy now, pay
later,’” states Taarek.
“SMEs should focus on their
strengths to grow and expand
into new markets, leaving
infrastructure and logistics to
specialists. Logistics provid-
ers can support SMEs with
enhanced customer experi-
ences and optimise costs,
in addition to managing the
challenges of cross-border trad-
ing and delivering products on
time. Going one step further,
logistics providers can provide
value-added suggestions and
identify gaps where businesses
don’t necessarily have visibility.
Business owners can collabo-
rate with logistics providers to
build a solid integrated supply
chain, opening access to new
markets, and boosting revenue
streams.”
For a very long time, FedEx
has supported the commu-
nity of SMEs businesses. “We
have created programmes that
provide small company owners
with the advice and tools they
need to expand their opera-
tions. We provide automated
shipping solutions like FedEx
Ship Manager and Electronic
Trade Documents to SMEs to
help them better navigate the
worldwide market,” comments
Taarek. By utilising the many
capabilities included in these >>>
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WWW.CBNME.COM
products, the customers may construct their
shipments online and expedite their shipping
process.
CHALLENGES IN 2022
In the last year, when the COVID -19
pandemic’s harshest impacts began to fade,
it became evident that economies worldwide
continued to experience difficulties. Supply
networks were still under pressure despite
the explosive expansion of e-commerce, and
regional economies were affected by conflicts
like the Ukraine crisis and excessive inflation.
FedEx was crucial in assisting businesses
in their recovery from the pandemic while
navigating pressured supply chains and
challenging economic conditions. In FY
2022, FedEx, which has around 550,000
people globally, processed an average of
14.5 million packages daily across its 5,000
sites. The company’s network optimisation
and investments increased capacity and ef-
ficiency for FedEx customers. With experi-
ence in logistics and transportation spanning
almost 50 years and a dedication to ongoing
network expansion, FedEx is well-positioned
to help companies adapt and thrive in a
changing world.
At the same time, many trade operations,
particularly those of SMEs, still occur within
the domestic market because of the time-
consuming and expensive nature of border-
COVER STORY
LNME
“FEDEX HAS ALSO
INCREASED ITS REGIONAL
NETWORK BY GIVING
DIRECT ACCESS TO ITS
SERVICES IN COUNTRIES
LIKE OMAN, KENYA, SAUDI
ARABIA, EGYPT, JORDAN,
AND NIGERIA, WHERE SMES
ARE THE LIFEBLOOD OF
THE LOCAL ECONOMIES.”
Page 29
LOGISTICS NEWS ME | FEBRUARY 2023 | 29
crossing processes. SMEs must
adjust to the needs of interna-
tional shipping legislation and
standards as they expand their
enterprises abroad. Existing
hurdles to scale persist and are
sometimes more challenging to
overcome when navigating sup-
ply chains, cross-border trade,
and governmental restrictions.
“SMEs must navigate the
dynamic local, regional, and
global marketplace to stay
ahead of the competition and
take advantage of new growth
opportunities. In the e-com-
merce environment, they also
need to provide cost-effective
services that combine conveni-
ence and speed.”
ACHIEVEMENTS FOR 2022
FedEx invested $6.8 billion in
FY 2022, a 15% increase over
FY 2021, on infrastructure,
network, and facility upgrades
that increased customer
productivity and capacity.
Eighty-eight per cent of the
FedEx supply chain was made
up of small companies, and
more than half of the money
spent on them in each region
supported almost 810,000
small-business employment
globally.
FedEx invested $32 million in
UAE-based companies that are
a part of its supply chain. Be-
tween FY 2021 and FY 2022,
the company’s shipping volume
increased significantly, with
exports to the United States
increasing by 59% and exports
to Asia Pacific rising by more
than 25%.
Additionally, FedEx contin-
ued to promote the expansion
of e-commerce throughout
Asia-Pacific, the Middle East,
and Africa with a focus on
both e-tailers’ and their end-us-
ers demands. “FedEx offers e-
tailers straightforward, efficient
options that simplify order
fulfilment. For instance, FedEx
is integrating its services with
online stores so that retailers
don’t have to hop between sep-
arate platforms to create FedEx
shipping labels and use extra
features like Express Shipping
Services and International Ship-
ping Documentation Service,”
states Taarek.
“FedEx has also increased
its regional network by giving
direct access to its services in
countries like Oman, Kenya,
Saudi Arabia, Egypt, Jordan,
and Nigeria, where SMEs
are the lifeblood of the local
economies.” This action aligns
with the FedEx mission to
link businesses with broader
markets and new consumers
so they may take advantage of
more cross-border trade pos-
sibilities.
Additionally, the new FedEx
regional hub would also allow
the company to expand its
flight schedule in the future.
This makes it possible for
FedEx to increase its commer-
cial reach in the future and give
companies speedier access to
more nations worldwide.
FedEx links SMEs to end-
less opportunities through its
extensive worldwide network,
specialised solutions, and
value-added services. “We
understand their needs for
convenience, flexibility, and
customs support. To address
this requirement, we provide
logistics services to manage the
shipping process from start to
finish, so that small business
owners can focus on navigating
and seizing new opportuni-
ties,” concludes Taarek.
THE KING OF EXPRESS TRANSPORTATION
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START-UP
LNME
A
new Emirati start-up, Mersal Air, aims to revolution-
ise the e-commerce industry by streamlining middle-
mile package transportation across the GCC.
The business, which aims to go public in Q3
2023, would help e-commerce businesses transport
goods in the area by offering them cutting-edge,
cost-effective, and dependable logistics tech-enabled
solutions.
Ghassan Oueida, Chairman of Mersal Air, said, “We are
launching Mersal Air to re-invent the delivery of packages for
companies across the GCC. We plan on providing affordable,
fast, reliable and efficient middle mile services to help
e-commerce brands scale quickly.”
Mersal Air, which is presently in the seed fundraising stage,
seeks to accelerate the expansion of the e-commerce sector
by enabling e-commerce businesses to carry out cross-border
transactions considerably more effectively. The middle mile in
the logistics process, which is the most difficult and expensive
part, will be made simpler by the firm. Additionally, Mersal
will provide quick and dependable delivery options throughout
the GCC, enabling big e-commerce and SMEs in the area and
beyond access to the regional market.
With a number of top retailers and e-commerce businesses,
Mersal Air is actively involved in early conversations. For
these businesses, Mersal’s offer to deliver quick, effective, and
affordable middle mile solutions to principal and secondary
airports around the GCC has the potential to be game-changing.
The Mersal Air team is an experienced group of professionals
from across the globe with deep experience in the aviation and
logistics industry.
A LAUNCH OF A NEW EMIRATI E-COMMERCE AIRLINE START-UP IN 2023
MERSAL AIR SET TO REDEFINE E-COMMERCE TRANSPORTATION IN THE REGION
Page 31
The Arocs. Your Reliable Partner for
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HOSPITALITY
LNME
D
ukes The Palm, a Royal Hideaway
Hotel operated by Barceló Hotel
Group, is positioned on the Palm
Jumeirah and is well-liked by both
visitors and locals of the emirates.
Popularity brings a colossal name
to manage, which necessitates effective
supply chain management. Here is
everything you would like to know about
managing this site…
What are the primary considerations for
logistical operations to ensure the hotel
runs smoothly?
Effective logistical operations play
a pivotal role in the success of the
modern-day hospitality industry in
achieving operational efficiency. The
vital function of logistical operations is
to meet customers’ needs by optimising
the movement of products and services.
The primary considerations for effective
logistic management are accurate
planning, supplier selection criteria,
frequency of deliveries, and the ability to
carry out emergency deliveries.
What operational difficulties are you
presently encountering?
We have a complex supply chain that
requires regular procurement of a wide
range of products and services daily, and
the disruption in the supply chain may
have a moderate or significant impact on
our operations.
Other key challenges are uncertainty
and price volatility. In this part of the
globe, we depend heavily on the rest of
the world. At Dukes, The Palm, over
50 % of food and more than 85 % of
non-food and beverage products are
LOGISTICS IN HOSPITALITY
Juan Carlos Reina, General Manager at Dukes The Palm,
a Royal Hideaway Hotel, talks to us about the supply chain
operations at the opulent property
Page 33
LOGISTICS NEWS ME | FEBRUARY 2023 | 33
LOGISTICS IN HOSPITALITY | JUAN CARLOS REINA
imported from outside UAE,
especially Europe and Far
East countries. With Brexit
and Covid-19, many supply
chains have been disrupted or
shut down, which resulted in
price fluctuation.
How do you concentrate on
the alignment of procurement
as a business activity, given
that multiple restaurants are
on the property?
Procurement is a strategic
process to ethically purchase
quality goods and services
to meet the organisational
objective of competitive
pricing, reduced lead time,
and significantly offer added
value. It is imperative to align
the procurement process
with the business activity. If
aligned, procurement may
focus its efforts on the right
areas.
Given that there are multiple
restaurants on the property,
we always take the time to
understand the needs and
goals of the restaurant before
making a procurement
decision, especially when the
season goes from high and
low, and factoring in any
further changes we must adapt
to accordingly.
What factors are considered
to ensure a seamless supply
chain across the many sectors
the hotel works with?
Dukes The Palm is an ISO-
certified hotel, and we have
stringent control procedures
established, from vendor
selection to the food served
to our valuable guests. We
consider the following factors
to ensure a continuous supply
chain: pre-qualified suppliers
and a diversified database.
We have over 300 active
suppliers in our database
who have passed through a
customised pre-qualification
process, which supports us in
guaranteeing logistical success.
Selecting suppliers who have
been audited and certified leads
to higher performance and
increased confidence.
At the same time, having
multiple backup plans is
crucial. We have several
suppliers backed up in our
database in the same category,
ensuring we can overcome
unexpected supply and service
disruptions.
At what point does a supplier
become a partner?
Specific attributes fortify
genuine partnerships, including
honest and transparent,
regular and robust feedback,
and extending relationships
based on confidence and
credibility. In short, a supplier
becomes a partner only when
both parties are in a mutually
beneficial situation, and each
interaction you have with your
suppliers and vice versa is an
opportunity to build trust.
How do you schedule the
inventory distributed across
the several seasons?
Due to the seasonal nature
of the region, we experience
peak and off-peak periods
and manage our inventory
by adjusting par levels.
Short seasons are controlled
by placing advance orders.
We also collect seasonal
requirements by forecasting
demands based on historical
data.
How did the property handle
operations during the FIFA
World Cup held in Qatar last
year?
Procurement plays a vital
role in the success of hotel
operations. Especially when
global events such as FIFA
World Cup 2023 happened
in our neighbourhood with
high demands of products, a
well-organised procurement
management plan helped us
to ensure that we addressed
key points with suppliers
and service providers to meet
stakeholders’ expectations.
“THE PRIMARY CONSIDERATIONS FOR
EFFECTIVE LOGISTIC MANAGEMENT ARE
ACCURATE PLANNING, SUPPLIER SELECTION
CRITERIA, FREQUENCY OF DELIVERIES, AND
THE ABILITY TO CARRY OUT EMERGENCY
DELIVERIES.”
Juan Carlos Reina,
General Manager,
Dukes The Palm,
a Royal Hideaway Hotel
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C
NNB Solutions is one of the
experts in managing online
retail, offering complete
management services that
cover website development,
sales optimisation, and administration
in addition to marketplaces and online
shops. The team includes e-commerce
professionals who would begin their
connection with their clients by offering
consultation and pursuing a coopera-
tive approach. This is then connected
to the necessary technology and put
into practice with reliable outcomes
for the brand’s online sales success. Ac-
cording to Nicolas Bruylants, Chief Vi-
sion Officer and Co-Founder of CNNB
Solutions, “We are partnered with the
industry leaders in payments, ware-
housing, logistics, last-mile deliveries,
and online marketplaces to maximise
e-commerce sales for all the businesses
we deal with.”
Furthermore, it’s generally agreed
upon that the e-commerce sector is a
big ocean; consequently, the needs are
shaped through specialised strategic
planning and services. CNNB Solutions
offers professional solutions to meet
every need, from the fashion industry’s
essentials to managing exchanges and
beauty products that need to be kept
at the proper temperature to furniture
and hardware to be installed. On the
other hand, the logistics should be in
place with quick delivery between the
warehouse and clients. “Though you
need to know that what remains the
same for all the e-commerce brands
is the offering of the most seamless
experience for customers – we just do it
all,” adds Nicolas.
With a solid strategic alliance with
some of the most prominent beauty
conglomerates in the world, CNNB
Solutions is eager to add new custom-
ers in the sectors they now service and
those they are in discussions with, such
as the major players in fashion and
footwear. “We are expanding rapidly
across the region and, after entering
new territories in 2022, this year, we
would like to double-down on those
core markets to improve sales for the
brands we work with.” They even
have plans to introduce cutting-edge
technology to help them decide how to
adopt new developments and benefit
from the most innovative and inventive
technologies.
“But you know, the one thing that
helps us stand out from our competi-
tors is the integration with the most
strategic logistics partners in the region
to offer in-time deliveries.” CNNB
Solutions offers its partner brands’
clients the most effective and quick de-
livery possible through these alliances.
In accordance with this, the business
E-COMMERCE
LNME
A-Z OF E-COMMERCE
With Nicolas Bruylants, Chief Vision Officer and Co-Founder of
CNNB Solutions, your one-stop shop for e-commerce solutions
Page 35
LOGISTICS NEWS ME | FEBRUARY 2023 | 35
strongly focuses on keeping consumers
informed about delivery times and meeting
their expectations. “This comprehensive
approach to logistics and customer service
allows us to stand out from our competitors
and drives positive relationships between
partner brands and their customers.” They
have the best delivery rates for e-commerce
in the region, resulting in 96.4% delivered
shipments on average across markets and
categories.
At the same time, in terms of opportuni-
ties, Nicolas believes there are many more
prospects for ‘dark stores’ in the MENA
area. With an increasing trend of convert-
ing new retail premises into multifunctional
warehouses stocked with goods from vari-
ous brands and users, it would be possible
to provide clients of online retailers the op-
tion of ‘click-and-collect’ services and faster
delivery. “These dark stores can be located
almost anywhere within urban areas, which
means that adoption of dark stores will
continue at a pace, increasing the reach of
brands in certain areas and speed of delivery
to customers. There are currently more than
6,000 worldwide, but we predict many
more will come in the MENA region.”
Customer happiness, which has significant-
ly grown with rising brand awareness, is
another crucial factor that brands, and busi-
nesses must address. Companies meet cus-
tomer expectations while keeping an open
mind for a profitable venture. Likewise, for
CNNB Solutions, Nicolas says, “we have
an overwhelmingly positive, our clients are
bullish about the evolution of online retail
and how we can support them. The industry
is expanding, and they will continue to
invest in the future of omnichannel for busi-
nesses and brands.”
Finally, by offering the best possible qual-
ity of experience and service, the developing
D2C market for e-commerce aids firms in
developing connections with their cus-
tomers. In the end, companies have more
influence over how customers perceive their
brands and products, which will be crucial
in an increasingly hectic and congested e-
commerce world.
“Over the coming years, there will be
greater opportunities to implement bespoke
brand technology, such as virtual and aug-
mented reality or private shopper options,
while also helping build stronger profiles of
customers through first-party data,” con-
cludes Nicolas.
A-Z OF E-COMMERCE | NICOLAS BRUYLANTS
Nicolas Bruylants,
Chief Vision Officer and Co-
Founder of CNNB Solutions
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ECO-WASTE
LNME
A
round mid-January, Al Masaood
Commercial Vehicles and Equipment
(CV&E) participated in EcoWaste
Exhibition and Forum 2023 to showcase
their latest environmentally friendly
trucks from global brands – UD Trucks
and Renault Trucks that offer sustainable
waste management solutions. The
division, which is part of Al Masaood Group, is the
sole distributor of UD Trucks and Renault Trucks in
Abu Dhabi.
Al Masaood (CV&E) participated in EcoWASTE,
which was held during the World Future Energy
Summit (WFES) between January 16 and 18,
2023, at Abu Dhabi National Exhibition Centre
(ADNEC). The Exhibition is a the forefront of
zero waste in the MENA region and is dedicated to
advancing new business opportunities and practices
for sustainable waste management.
“As a key player in the waste management
sector, our participation in the event demonstrates
our dedication to providing sustainable and
environmentally friendly options that fulfil the
needs and requirements of our customers,” says
Mohamed El Zeftawi, General Manager at Al
Masaood (CV&E). “We have partnered with
leading companies worldwide to bring global
products and solutions to the country, ensuring that
the waste management sector has access to the best
and most recent technologies.”
During their participation in the event, they
showcased some of their innovative products,
including environmentally friendly trucks from
global brands UD Trucks and Renault Trucks that
offer sustainable waste management solutions.
Al Masaood CV&E, following their vision, has
collaborated with world-class brands to deliver
products and solutions to the UAE, guaranteeing
that the waste management industry has access
to the best and most innovative technology. “The
AT WORLD FUTURE ENERGY
SUMMIT 2023
AL MASAOOD COMMERCIAL
VEHICLES AND EQUIPMENT
Vibha Mehta, Editor of Logistics News
ME, speaks to Mohamed El Zeftawi,
General Manager of Al Masaood
Commercial Vehicles and Equipment
(CV&E), on their participation in
EcoWaste Exhibition and Forum 2023
Page 37
LOGISTICS NEWS ME | FEBRUARY 2023 | 37
participation of UD Trucks
and Renault Trucks in the
event is in line with our
commitment to minimising the
pressure on the environment
by providing such solutions,”
adds Mohamed.
Moreover, according to
Mohamed, The UAE’s market
is ever evolving with more
demand for greener solutions.
Thus, such extensive events
form a perfect platform
for exploring how waste
management can be made
more sustainable by embracing
circular principles, exploring
zero landfill options, and
forging alliances for a
smooth transition towards
a green economy. And as
part of our commitment to
providing sustainable and
environmentally friendly
options to the UAE waste
management market, Al
Masaood CV&E forged two
partnerships during the event.
“We signed two major
Memorandums of
Understanding (MoUs)
with TADWEER - Abu
Dhabi Municipality’s Waste
Management Centre,
and Lavajet, the provider
of environmental waste
management services,” says
Mohamed. Seeking these
partnerships to go a long
way in fostering the waste
management sector in Abu
Dhabi.
At the same time, Al
Masaood CV&E is committed
to promoting sustainability as
a core pillar and incorporating
it in all its value offerings and
services by offering sustainable
solutions and products in the
waste management sector.
“We have always aligned our
objectives and strategies with
the vision of the nation’s wise
leadership to build a diverse
and sustainable economy
powered by knowledge and
innovation. For instance, Al
Masaood Commercial Vehicles
and Equipment (CV&E) will
provide environmental-friendly
alternatives to TADWEER, the
Abu Dhabi Waste Management
Centre.”
Additionally, Renault Trucks
K480, which is EURO 5
Enhanced Environmentally
friendly Vehicle (EEV),
will soon operate in the
national capital. “We are also
expanding our offerings by
introducing electric trucks to
help reduce carbon emissions
and fast-track the UAE Net
Zero 2050 strategic initiative’s
goals, “Mohamed.
AL MASAOOD COMMERCIAL VEHICLES AND EQUIPMENT AT WORLD FUTURE ENERGY SUMMIT 2023
>>>
Mohamed El Zeftawi,
General Manager of Al
Masaood Commercial
Vehicles and Equipment
(CV&E)
“WE HAVE ALWAYS ALIGNED OUR OBJECTIVES
AND STRATEGIES WITH THE VISION OF THE
NATION’S WISE LEADERSHIP TO BUILD A
DIVERSE AND SUSTAINABLE ECONOMY
POWERED BY KNOWLEDGE AND INNOVATION.”
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However, with sustainability making its way in almost all
industries with significant players altering their offerings, Al
Masaood (CV&E) has cemented its position in the capital – as
they are the sole distributors in Abu Dhabi and Al Ain for
global brands like UD Trucks and Renault Trucks that offer
sustainable waste management solutions. Likewise, the division
provides environmentally friendly vehicles to cater to the waste
management industry’s needs and flexible financial and after-
sales solutions, ensuring the optimal running of the vehicles
with minimum downtime.
Keeping in view the significance of providing the latest
technologies and innovations to the rapidly expanding sector
of the UAE. “And as I already highlighted, we are further
expanding our offerings by introducing electric trucks that will
go a long way in reducing carbon emissions. The division has
expanded with opening its second flagship multi-brand facility
in Abu Dhabi - M40 facility, which will help the business grow
its capacity in both sales and aftersales.”
In addition, they also offer excellent after-sales services on
a larger scale. The new workshop also has a sizable parts
warehouse, significantly reducing turnaround time and elevating
the overall customer experience.
While UD Trucks is emerging as one of the top service providers
in the UAE’s waste management industry, it has also made its
fair share of efforts to further sustainability goals by ensuring
responsible procurement of raw materials, components, and
equipment. The manufacturer has established a supplier code
of conduct that helps them track and minimise environmental
risks.
Meanwhile, Renault Trucks has been investing significantly
in R&D to develop more sustainable solutions for the
waste management sector – along with them working to
lower greenhouse gas emissions by creating carbon-neutral
transportation solutions and minimising the environmental
impact of its activities.
With COP28 making its way along the country later this year,
their division has taken sustainability as a core component of
its business agenda to support the UAE Net Zero 2050 strategic
initiative and UAE Sustainability Targets. “For this, we have
collaborated with world-class businesses to bring innovative
products and solutions to the UAE to help reduce carbon
emissions. This is in line with His Highness Sheikh Mohamed
bin Zayed Al Nahyan, the President of the UAE, declaring 2023
as the ‘Year of Sustainability’ in the runup to United Nations
Climate Change Conference (COP 28), which will be hosted in
UAE later this year,” concludes Mohamed.
ECO-WASTE
LNME
Page 39
NEW IVECO S-WAY: HIGH TECHNOLOGY AND EFFICIENCY FOR ON-ROAD MISSIONS
The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of Euro III/V diesel engines,
a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP Euro V and superior fuel-saving devices,
such as anti-idling feature, Ecoswitch, Ecoroll and Smart Alternator. 12-speed HI-TRONIX automated transmission with the most advanced
technology in its category, electronic clutch and best-in-class torque-to-weight ratio.
NEW IVECO T-WAY: HIGH PRODUCTIVITY AND SAFETY ON OFF-ROAD TERRAINS
With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated gearbox, the IVECO T-WAY features
a host of functionalities such as Rocking Mode, Off-road Mode, Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions.
The new architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s performance
and the driver’s safety in the most demanding applications.
DRIVE THE NEW WAY
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WWW.CBNME.COM
E
arly in January 2023, the
all-new GAC EMPOW
was launched at an invite-
only event at the Yas
Marina Circuit, where
visitors could get up close
and personal with the new
model. Gargash Group is one
of the significant premium
distributors of performance-
oriented automobiles in the
UAE.
Shehab Gargash, Managing
Director and Group CEO of
Gargash Group, stated, “Our
strategic partnership with
GAC Motor is an important
milestone for us and is very
much in line with our growth
strategy. Since our inception,
our core goal has been to
create outstanding experiences
for customers, and by joining
forces with a brand like GAC
Motor that has inspired
monumental change in the
market over the years, we have
been able to move forward at a
rapid pace. We stand by GAC’s
decision to host the Middle
East debut of the EMPOW in
the UAE and believe it’s the
ideal market to introduce this
new sporty sedan, which will
surely create waves and take
the nation by storm.”
The all-new EMPOW is
designed to give an exhilarating
drive filled with cutting-
edge smart technologies,
breathtaking racing design, and
superior handling, carrying
on GAC Motor’s history. The
new model adopts the ground-
breaking technology of GAC
Motor and sports a chic and
contemporary design and a
dynamic appearance.
It ushers in a new chapter of
the modern and sporty sedan
with an iconic broader and
lower posture along with its
racecar-style exhaust sound.
Due to the UAE’s strategic
significance within the area,
GAC Motor decided to make it
the first Middle Eastern market
to introduce EMPOW.
With a 1.5TGDI engine, a
central console screen, wireless
phone charging, and the L2
ADAS function, EMPOW
is far more advanced in
technology, innovation, and
smart driving experience than
its competitors in the sector.
It also gives consumers a
more robust sporty, young
atmosphere. With 177
maximum horsepower & 270
Nm torque, EMPOW provides
the presence GAC Motor
desires in this sporty sedan
market while also providing
excellent handling.
Zeng Hebin, General
Manager of GAC Motor
International, added, “We are
very pleased to collaborate
with our long-standing partner
Gargash Group, an industry
expert, to offer UAE residents
the dynamic EMPOW.
Customers will find it a
delight to own one, as it is a
comfortable yet stylish car that
will meet most transport needs.
Over the past few years, we’ve
been working on making a
mark in this product segment,
and with the opportunities that
the UAE market holds, we’re
confident that we’ll be able to
meet our targets by exceeding
customer expectations.”
The EMPOW, which debuted
at the Gumball 3000, one of
the most lavish rallies in the
world, surprised visitors at
the event with a drive around
the Yas Marina Circuit.
Notably, GAC Motor was
the first Chinese company to
participate in the Gumball
3000, demonstrating GAC
Motor’s global popularity.
The EMPOW is now
offered in five recognisable
hues: Classy Black, Moon
Grey, Ivory White, Glossy
Fighter Green, and Matte
Fighter Green. Beginning in
early 2023, test drives and
reservations will be accepted at
Gargash Motors’ GAC Motor
dealerships in Dubai and Abu
Dhabi.
EXPANDS ITS PORTFOLIO IN
THE MIDDLE EAST
AUTOMOBILE
LNME
EMPOW, the Sporty Sedan by GAC Motor, marks its debut
in the UAE and the regional market
GARGASH GROUP
Page 41
LOGISTICS NEWS ME | FEBRUARY 2023 | 41
BANKING
T
he UAQ Chamber of
Commerce and Industry and
the National Bank of Umm Al
Quwain (NBQ) have signed a
Memorandum of Understanding
(MOU) to strengthen their
mutual collaboration in local
entrepreneurship for the growth of the
Umm Al Quwain Emirate’s economy.
Adnan Al Awadhi, Chief Executive
Officer of NBQ, and His Excellency
Ammar Rashid Al Aleeli, Director-
General of UAQ Chamber of Commerce
and Industry, signed the MoU at the
Chamber’s offices in Umm Al Quwain.
According to the MOU, NBQ will offer
specific financial services to all Chamber
clients, such as opening business accounts,
project financing, and other banking
facilities. The Chamber will connect
with all its new and old customers and
encourage them to use NBQ’s services to
improve their businesses and advance.
According to the MoU, bank staff can
create business accounts for Chamber
clients while adhering to NBQ’s internal
policies and the scheduled fees listed on
the NBQ website. The Bank’s fulfilment
team will be referred for any other
financial products.
The partnership between NBQ and
the UAQ Chamber of Commerce and
Industry, which reflects the future vision
of the Emirate of Umm Al Quwain in
offering a stimulating work environment
and appropriate solutions for business
growth and development, was highlighted
during the signing ceremony by Adnan Al
Awadhi.
Emphasizing NBQ’s continuous keenness
to provide the best leading banking
products and services for companies and
individuals, Adnan Al-Awadhi, said,
“The agreement provides a distinguished
package of services for corporate and
individual banking for the Chamber’s
clients, whether for opening commercial
accounts or financing SME projects. UAE
nationals can avail of working capital,
invoice discounting and clean facilities/
financing, among other benefits that are
specially designed for Chamber clients,
following the MOU.”
The partnership with NBQ, according to
Amar Rashid Al Aleeli, Director-General
of UAQ Chamber of Commerce and
Industry, is a constructive move toward
assisting the business community and
offering numerous financial alternatives
for its expansion and development.
“The MoU reflects the forward-looking
vision and approach of the UAQ Chamber
of Commerce and Industry, which
focuses on attracting and developing
business, providing pioneering services,
applying international best practices
in customer service, and facilitating
banking transactions. This agreement
plays an important role in promoting and
facilitating business for SMEs and meeting
the banking needs of individuals,” said
HE. Amar Rashid Al Aleeli.
The MoU also has other elements that
help SMEs, such as a competitive interest
rate with a flexible payback time, the
best-fixed deposit rates, the elimination of
minimum balance maintenance costs, and
free online banking cash transfers.
The agreement also offers customers
several additional benefits, such as a
business account with no minimum
balance requirement, free online banking,
a complimentary Visa Gold credit card,
competitively priced Wage Protection
System (WPS) payroll cards for employees,
a simple payment plan for credit card
purchases, and more.
NATIONAL BANK OF UMM AL QUWAIN
HAS PARTNERED WITH UAQ CHAMBER
OF COMMERCE AND INDUSTRY
This collaboration will assist clients in opening business accounts
and provide other exclusive banking products
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T
he BEEAH Group was ini-
tially established in 2007 as a
private-public collaboration
with the mission of empower-
ing digitisation for a higher
standard of living throughout the
MENA region. From January 16–18,
2023, at ADNEC, the World Future
Energy Summit 2023 took place –
where BEEAH attended as a part of
Abu Dhabi’s Sustainability Week. Here
is everything you need to know about
their participation…
How was it to participate at the 2023
World Future Energy Summit as part of
Abu Dhabi’s Sustainability Week?
Participating in the 2023 World Future
Energy Summit was a significant mo-
ment for us because it allowed us to
highlight several of our latest projects
and our efforts to create sustainable fu-
ture strategies. Our participation at this
year’s WFES also comes at a very time-
ly moment, with the UAE gearing up to
host the 28th Session of the Conference
of the Parties (COP28) later this year.
The UAE and various other nations
worldwide have taken a solid stance to
tackle the challenges of climate change
today. There is no better platform for
the world to come together and engage
on this matter than at COP28 in the
UAE. Our participation at WFES 2023
has set the foundation for our involve-
ment at COP28 – we look forward to
working with our partners to support
the UAE’s climate goals and vision for
a more sustainable future.
What opportunities have you identified for
the MENA region after participation in the
World Future Energy Summit 2023?
There are several opportunities for
sustainable development that we have
identified across the MENA region,
particularly in the fields of waste man-
agement and low-carbon energy. For
example, BEEAH Recycling, the waste
processing and material recovery busi-
ness of BEEAH Group, recently signed
an agreement with the UAE Ministry
of Energy and Infrastructure (MOEI)
and the American University of Sharjah
(AUS) to collaborate on establish-
ing the nation’s first recycling plant
for end-of-life batteries from electric
vehicles. This facility will be added to
BEEAH Recycling’s integrated waste
management complex, which currently
has ten specialised waste processing
and material recovery facilities contrib-
uting to a 76% waste diversion rate in
Sharjah, the highest in the Middle East.
Launching this new plant is also a part
of our mission to formulate future-
ready strategies. Eventually, our efforts
will realise the sustainable, zero-waste
and net-zero growth of the EV market
across the emirates, which aligns with
the national, regional and global sus-
tainability agenda.
We are also exploring clean energy’s
critical role in global carbon reduc-
tion efforts. Towards this end, we
inaugurated the region’s first waste-
to-energy plant, which will play a key
role in achieving the ambitious goals of
the UAE’s Net Zero by 2050 initia-
tive. The facility can process 300,000
tonnes of municipal waste annually
while producing 30 megawatts (MW)
of low-carbon energy to power up to
28,000 homes and offset up to 450,000
tonnes of CO2 emissions annually. We
have partnered with Chinook Sciences
to develop the region’s first waste-to-
hydrogen project.
Where do you see the concept of
sustainability being adapted in businesses
in the region?
The concept of sustainability has
evolved beyond being just a concept.
Today, sustainability impacts every in-
dustry and every sector, and businesses
across the region have taken note of
this change. In line with the global call
for immediate action towards climate
change, organisations have started
studying the impact of their opera-
tions on the natural environment and
have begun implementing strategies
that curb their emissions. We have also
seen organisations take several steps to
become more efficient and effective in
their operations to reduce their carbon
SUSTAINABLITY
LNME
BEEAH AT WORLD FUTURE
ENERGY SUMMIT 2023
VIBHA MEHTA, EDITOR OF LOGISTICS NEWS ME, IN CONVERSATION
WITH FAHAD ALI SHEHAIL, GROUP CHIEF OPERATING OFFICER OF
BEEAH AT WFES 2023
Page 43
LOGISTICS NEWS ME | FEBRUARY 2023 | 43
footprint. Many have turned
to technology as an enabler
in this transformation, and
this will continue to be the
case for businesses across the
region in the years to come.
Can you walk us through BEEAH
Group’s sustainable solutions?
At BEEAH Group, our vision
is to pioneer a sustainable
quality of life for all, and
our projects and solutions
are aligned with this vision.
From waste management to
recycling, energy, technology,
environmental consulting,
education, and green mobil-
ity, our range of businesses
covers the entire spectrum of
sustainability.
Our waste collection
and city cleaning business,
BEEAH Tandeef, serves cities
across the UAE, Saudi Arabia
and Egypt, helping them
meet their sustainability goals
through integrated waste
management. BEEAH Recy-
cling, our waste processing
and material recovery busi-
ness, has over ten recycling
facilities dedicated to differ-
ent types of waste. Through
their combined efforts, these
facilities have helped us to
achieve a waste diversion rate
of 76%, the highest in the
Middle East.
Moreover, BEEAH Energy,
our renewable energy busi-
ness, has established the
UAE’s first waste-to-energy
facility and is currently
developing the region’s first
waste-to-hydrogen project.
Through research and in-
novation, BEEAH Environ-
ment Services offers consult-
ing services to public and
private sector clients. BEEAH
Transport, our green mobility
business, has launched ION,
the UAE’s first dedicated sus-
tainable transport company.
With digital ventures like
Evoteq and re.life, BEEAH
Digital, our technology busi-
ness, enables digital trans-
formation across the region.
BEEAH Digital recently
partnered with Khazna Data
Centers to build Sharjah’s
first Tier 3 data centre.
BEEAH Education, our new
vertical launched at WFES,
is creating a better future
through education, aware-
ness, and training pro-
grammes.
Tell us more about BEEAH
Group’s waste-to-energy
program.
The Sharjah Waste to Energy
plant is the first commercial-
scale plant of its kind in
the Middle East and is a
landmark achievement, not
just for BEEAH Group but
also for the UAE’s sustain-
able economic growth
trajectory as it is aligned with
the UAE’s Net Zero by 2050
Strategic Initiative. Emirates
Waste launched the project to
Energy company, a joint ven-
ture between BEEAH Group
and Masdar. Veolia Near &
Middle East recently joined
the venture to help operate
and maintain the plant.
Sharjah currently has a
76% landfill waste diversion
rate. With the plant now
operational, it will enable
100% landfill waste diver-
sion, making Sharjah the first
zero-waste-to-landfill city in
the Middle East. Over the
next 25 years, BEEAH Group
will continue to build on our
integrated waste management
and zero waste-to-landfill
ecosystems through this facil-
ity. We aim to continue dem-
onstrating how this facility
can be replicated across the
UAE, the region, and beyond
as we accelerate towards the
global sustainability agenda.
can you talk about the
expansion plans for the region
planned?
We see many opportunities
to expand the scope of our
operations in both Egypt
and KSA. There is a growing
interest in projects such as
sustainable waste manage-
ment, waste to energy, and
recycling, so we are working
closely with our partners
to understand how best to
introduce these concepts in
a meaningful and impactful
way. Currently, our opera-
tions in both countries are
aligned with their national
sustainability agendas, and
we will continue to work to
support them in achieving
their targets.
How will BEEAH Group
contribute to the conversation
for COP28?
COP27, which was held last
year in Sharm El-Sheikh in
Egypt, was an invaluable
opportunity; not just for the
UAE to solidify its position
on the global sustainability
stage, but for us, as BEEAH
Group, to showcase our mile-
stone projects that have con-
tributed to a future of net-
zero emissions, zero-waste
to landfill and infrastructure
for sustainable, smart cities.
During the event, BEEAH
Group became the first
organisation in the UAE to
sign the ZEV Declaration,
strengthening our commit-
ment to green mobility. In
doing so, we have become
one of 180 other signato-
ries pledged to transition to
zero-emission vehicles (ZEV)
and contribute to net-zero
emissions targets nationally
and globally.
In preparation for COP28
this year, the insights we have
gained as a Group participat-
ing at COP27 will inform fu-
ture projects and innovations
while driving us to continue
working towards sustainabil-
ity targets. We believe there
is no better platform for the
world to come together to
drive inclusive and transfor-
mational sustainable develop-
ment than at COP28 in the
UAE, and the announcement
of this year being declared as
the “Year of Sustainability”
solidifies our resolve in this
mission. We are ready to sup-
port the UAE’s climate com-
mitments and the country’s
ongoing sustainable projects,
accelerating the transition
towards a circular economy
and preparing for a net zero
future. We also expect to
engage with more partners,
forge strong partnerships,
and support various climate
action initiatives beyond
COP28 aligned with the
UAE’s sustainability goals.
BEEAH AT WORLD FUTURE ENERGY SUMMIT 2023
“PARTICIPATING IN THE 2023 WORLD FUTURE ENERGY
SUMMIT WAS A SIGNIFICANT MOMENT FOR US
BECAUSE IT ALLOWED US TO HIGHLIGHT SEVERAL
OF OUR LATEST PROJECTS AND OUR EFFORTS TO
CREATE SUSTAINABLE FUTURE STRATEGIES.”
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44 | LOGISTICS NEWS ME | FEBRUARY 2023
WWW.CBNME.COM
CYBERSECURITY
LNME
B
usinesses may identify
vulnerabilities to their security
infrastructure, reduce incident
impact, and stop future attacks
by making use of Help AG’s
360-degree portfolio, which
they provide. The portfolio includes a
Managed Cyber Defense offering that
combines security event management,
infrastructure monitoring, and incident
response; End-to-End Zero Trust
Solutions that include (but are not limited
to) protecting identity, cloud, IT, and OT
security to ensure that the organisation’s
most critical assets are protected without
affecting accessibility, user experience, and
business operations; and locally hosted
Next-Generation Platforms that enable
quick deployment of new technology.
“We work with governments and
enterprise businesses across all verticals in
the Middle East to build cyber resilience
from day zero and beyond by constantly
monitoring, detecting and responding
to threats as they happen,” says Nicolai
Solling, Chief Technology Officer at
Help AG. This focus on cyber resilience
is essential since, according to data from
the World Economic Forum, the cost of
cybercrime worldwide is predicted to
exceed USD 10.5 trillion by 2025.
At Help AG, their guiding value of
‘Innovate. Automate. Elevate’ serve as the
foundation for all their activities, from
‘innovating’ to attract the finest people,
processes, and technologies, to increase
agility and time to value, and eventually
‘elevating’ the resilience of business and
government organisations.
Correspondingly, Help AG is one of the
leaders in the Middle East’s cybersecurity
sector, having worked with some of the
region’s most prominent and leading
organisations. “We also play the role of
an industry pioneer by spearheading the
adoption of new, innovative technologies,
be it secure cloud enablement, operational
technology (OT) security, or the
utilisation of machine learning for
enhanced agility and efficiency in dealing
with cyber threats,” adds Nicolai.
Help AG’s services are provided by
cutting-edge, round-the-clock in-country
CSOCs (Cybersecurity Operations
Centres) in KSA and UAE, home to
CAN LOGISTICS COMPANIES
USE CYBERSECURITY SERVICES?
NICOLAI SOLLING, CHIEF TECHNOLOGY OFFICER AT HELP AG,
SPEAKS TO LOGISTICS NEWS ME ABOUT HELP AG AND ITS
BENEFITS EMERGING IN THE LOGISTICS INDUSTRY
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LOGISTICS NEWS ME | FEBRUARY 2023 | 45
CAN LOGISTICS COMPANIES USE CYBERSECURITY SERVICES?
the region’s most significant Managed
Security Services (MSS) team. Making
their solutions even more partner-powered
which has given them an unparalleled
advantage over other service providers
in the area. Making them an enviably
positioned as a digital transformation
powerhouse, offering secure connectivity,
robust cyber resilience, and unmatched
availability and reliability through state-
of-the-art, in-country infrastructure.
Help AG is the cybersecurity division of
e& enterprise, powered by the global
technology and investment group e&
(formerly Etisalat Group).
Additionally, data shows that in the
third quarter of 2022, cyberattacks
grew by 151% year over year in the
UAE compared to a 28% increase
internationally. Cyberattacks are
becoming more widespread and more
sophisticated as attackers use cutting-
edge technology like artificial intelligence
in their operations, and cybercrime
more closely resembles a well-organised
industry. This emphasises the significance
of developing strong cybersecurity
policies to safeguard crucial data and
assets and avoid business interruptions,
privacy breaches, financial damages, and
reputational injury as much as possible.
The logistics sector in particular, is
essential to the efficient operation of the
global economy, making it a prominent
target for criminals. Logistics firms hold
crucial information on imports and
exports, making them a tempting target
for hackers looking to steal personal
information. Furthermore, logistics
activities are by their very nature,
disseminated around the globe, or in
other words. They are dispersed among
many endpoints, which increases their
susceptibility to attack – making it worse
by the fact that the sector is very dynamic
and is expected to benefit significantly
from automation and the adoption of the
Internet of Things (IoT), both of which
will expand the attack surface.
“Therefore, logistics companies
need to build cyber resilience into
their systems as the industry becomes
increasingly digitised, to avoid attacks
that could potentially have far-reaching
consequences,” states Nicolai.
Last year, Expeditors, the global logistics
giant, announced that they were the
subject of a targeted cyberattack. Upon
discovering the incident, the company
shut down most of their operating systems
globally. “These examples highlight the
potential for cyberattacks in the logistics
industry to disrupt or even halt critical
operations – underscoring the importance
of safeguarding businesses in this sector,”
comments Nicolai.
Due to the vital position of the Arabian
Peninsula, which has several sizable ports
involved in regional and global commerce,
particularly in oil and gas products,
logistics services in the region have been
and will continue to be essential. Because
of this, logistics service providers in the
area need to develop cyber resilience.
They can choose to work with a managed
security services provider (MSSP) instead
of taking on this responsibility themselves,
who can take care of every element of
their cybersecurity posture while the
company focuses on its primary business.
“Help AG’s 360-degree portfolio
includes a range of services that address
the security requirements of today’s
logistics companies, including secure
cloud enablement, which is becoming
increasingly important as supply chain
management moves to the cloud; securing
Software-Defined Wide Area Network
(SD-WAN) deployment to connect
enterprise networks across geographical
locations; and assessing the residual risks
that remain once security systems and
controls have been implemented.”
Additionally, they have a special focus
on delivering world-class solutions for
the operational technology (OT) space,
which is vital for the logistics sector.
“We have partnered with leading OT
cybersecurity vendors to offer high-
assurance network protection and secure
data transfers to critical infrastructure and
OT environments while securing their IT
and OT networks for safe and optimal
performance.”
Recognising the vital importance of
industrial cybersecurity, Help AG will
continue working with companies in the
regional logistics and supply chain sectors
to fortify their defences and help them
safely integrate IT and OT environments.
“We offer our clients comprehensive
cybersecurity services covering the entire
lifecycle, from ‘Assess’ to ‘Defend’ to
‘Respond,’ to prevent as many attacks as
possible, and up the cyber resiliency of
organisations to minimise damage in case
of an inevitable attack,” says Nicolai.
Lastly, where others see challenges,
Help AG sees opportunities. Globally,
the cybersecurity industry is facing a
gap of over 2.5 million unfilled jobs,
according to Microsoft. “We are doing
our part to help bridge this regional gap
through human capital enablement and
investment, providing our team members
with consistent access to professional
development opportunities, be it in
technology upskilling or leadership
training.” Additionally, through
constantly engaging with employees and
providing opportunities for horizontal and
vertical movement, they have become the
largest team of cybersecurity practitioners
in the region and have achieved one of
the lowest employee turnover rates in the
industry.
“Moreover, our service-centric approach
to cybersecurity helps organisations cope
with the skill shortage in the industry.
By partnering with us, organisations
can access the region’s largest Managed
Security Services team, which will handle
every aspect of their cybersecurity posture,
enabling them to focus on their core
business,” concludes Nicolai.
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WWW.CBNME.COM
LIFESTYLE
LNME
THE OFFSHORE PHENOMENA
Here is everything you want to know about Dubai Offshore Sailing
Club and their upcoming Aramex Dubai to Muscat Sailing Race
T
he Dubai Offshore Sailing Club, tucked away on
the edge of Jumeirah Beach Road in Dubai, is a
famous gathering place for those who enjoy cruises.
The RYA sailing centre at DOSC is one of the club’s
most popular events (Dubai Offshore Sailing Club).
The sailing club was established in 1998 and offered
instruction in dinghy and cruiser sailing on land and
at sea.
With a staff of trained instructors teaching adults and kids with
a wide variety of expertise and skills, they have more than 80
boats accessible for instruction – the ‘Learn to Sail’ programme
offered by DOSC runs from September to June.
The services are also accessible to anyone. The members can
join the flotillas of the DOSC sailing community as they set sail,
explore, and anchor across the UAE’s seas if they wish to get
away from the city and unwind. Alternatively, DOSC provides
a wide range of racing events where fleets of dinghies and
keelboats compete in the most significant racing tournaments
across the Gulf for people who like an adrenaline rush.
The sailing school is run by DOSC every day regularly.
They provide weekly racing events, which demand the most
significant planning during the busy season. Combining “on the
water” and “off the water” activities require enough resources
where and when. Therefore, logistics are vital.
Page 47
THE OFFSHORE PHENOMENA
To monitor the sail traffic and the
significant steps which are taken into
consideration are the RFID and manual
systems. Using these systems helps
DOSC to monitor traffic for members to
complete their required nine sails per year,
in addition to coast guard sailing permits
which are provided for all the sailors and
members.
The annual Dubai to Muscat Offshore
Sailing Race, which was first held in
1992, is another highlight of DOSC.
And even after 30 years, with constant
dedication, day, and night for up to
five days, it is still the longest and
hardest sailing event in the region. The
competition draws the top local sailors
and competitors from across the globe.
Onboard a variety of multihulls and
keelboats ranging in length from 27
to 100 feet, more than 25 teams will
compete. Starting from Jumeirah Beach in
Dubai, the teams will travel through the
renowned Straits of Hormuz and follow
the coast of the Musandam peninsula
before sailing across the Arabian Gulf to
the profound waters of the Indian Ocean
and completing at Marina Bandar Al
Rowdha. The final leg will take a south-
eastern route leading to Muscat, the
capital city of the Sultanate of Oman.
To clarify the logistical requirements
for the D2M event, the sailors must plan.
Everything from buying and installing
safety equipment to implementing the
most recent technology to increase the
boat’s speed. Teams also require supplies
and gear to maintain high energy levels
for four or five days. Since a lot of this
equipment is very specialised and not
easily accessible in Dubai, it must be
arranged in advance to guarantee that the
pieces arrive in Dubai, are installed, and
are ready for use before the race.
The crew must maintain a steady
supply of food, water, spare parts, and
gasoline during the race. It is typical
to hear tales of teams running out of
stores, having them leak, or having them
deteriorate and create problems for the
rest of the race. The boats restock for
the return trip when the race is over in
Muscat.
Just to give a bigger picture about
how race has looked in the past, it never
stops! Racing is 24/7 so it never stops.
By the end of the first day, the race crews
will be divided into two watches, each of
which will sail the boat for three to four
hours before switching over to spend
three to four hours relaxing and sleeping
while the other watch continues to flow.
The first night is impossible to sleep at all,
so by the second day and night. Everyone
is exhausted and resisting the need to
sleep becomes a daily struggle. While
simultaneously avoiding the dangers
posed by commercial ships, islands, and
rocks and racing the boat as quickly as
possible into Muscat.
At 6 am, a crew could start their watch.
The other crew will wake them up 15
minutes before beginning a kettle for
hot beverages. The waking crew will get
food and don the appropriate gear for the
current conditions. A third crew member
will be floating, performing various
tasks, and keeping the other two crew
members happy while one crew member
is steering the boat on the wheel, another
is controlling the sails on deck, and so
on. When out of the wind and weather,
the off-watch crew will settle in, remove
some clothing because it is warming
below, and make themselves comfortable
for a nap. Sleeping can be challenging at
times because of the noise, but any rest is
helpful because another watch on deck is
only a few hours away.
The Dubai to Muscat Offshore Race’s
30th edition is set to get underway on
February 4th, 2023.
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48 | LOGISTICS NEWS ME | FEBRUARY 2023
WWW.CBNME.COM
Tell us about your role with Al Masaood Rentals?
I am currently serving as the divisional manager of Al
Masaood Rentals. My expertise mostly lies in sales, business
development, procurement, project coordination, and
management. As the divisional manager, I oversee day-to-
day operations, manage the P&L, lead the team, and work
across all the functions for Strategies and Budgets.
How long has Al Masaood Rentals been around for?
We have offered this facility for nearly a decade, under
different configurations. Now, this Division combines a
number of lines of product to better serve our Clients. We
provide a wide range of products that caters to Events, such
as Sports Days, Fairs and Exhibitions, Product Launches etc.
Another channel for us are construction site requirements
- including site offices, temporary accommodations,
generators with associated accessories, tower lights and
fence. As a customer-centric entity, we ensure adoption of
the latest technologies in our fleet to meet the needs and
expectations of the market.
What is your product range?
Our rental fleet consists of temporary buildings, fencing
and barriers, modified containers, catering facilities,
ablution units, power generation, mobile lighting etc. All
these products are quick solutions to cater to the needs and
requirements of any event for any duration, from a day to
several months. With the help of these products, the venue
of any event, particularly held in an open area, can be built
from scratch within no time.
CUSTOMER-CENTRIC ENTITY
Norma Shaheen, General Manager at Al Masaood Rentals, speaks to
Logistics News Middle East on the rise of Al Masood Rentals and the
impact it is making for their clients
INTERVIEW
LNME
Page 49
LOGISTICS NEWS ME | FEBRUARY 2023 | 49
What is new in the product range?
The world is evolving with emphasis being
laid on sustainable products and solutions.
Therefore, we are continually seeking
sustainable and innovative solutions as
well as strengthening our partnerships to
provide advanced products from across the
world to our customers. We believe it is
important to update our product lineup to
fulfill the constantly changing demands and
requirements of our customers.
How does your product range cater to
different projects i.e Formula 1, the mother
of the Nation, Tal Moreeb?
Al Masaood Rentals provides quick
solutions to organizers hosting premier
events in line with our commitment to
serve the requirements of Abu Dhabi and
the UAE as a hub for international level
tournaments and events. We provided over
150 cabins, toilets, facilities for People
of Determination, ablution units, offices,
kitchen units, reefers, storage, accreditation
offices and tower lights to the Yas Marina
Circuit during one of the most decorated
events that the UAE has been hosting for
the past years. Similarly, we also provided
these solutions during the Liwa festival
at Moreeb Dunes and the “Mother of the
Nation” event.
Tell us about your latest projects?
We have been a part of many prestigious
events in Yas Marina Circuit, Liwa festival,
and Mother of the Nation. For 2023, we
are already preparing for a number of
events and are very excited about the future
of the business.
How was the year 2022 for Al Masaood
Rentals?
It was a significant year for Al Masaood
Rentals as we set in place our new Strategy
and collaborated with many organizations
across the board and are pleased to see
them coming back to us for new events and
expanded lineups.
How do you see Al Masaood Rentals
growing and expanding in 2023?
Al Masaood Rentals has supported several
projects and events over the years and
plans to further cement its position in the
rental sector in the UAE and GCC making
available a wider selection of products that
can meet the needs of all industries.
Norma Shaheen,
General Manager,
Al Masaood Rentals
CUSTOMER-CENTRIC ENTITY | NORMA SHAHEEN
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S
ateliot, the first
satellite constella-
tion to enable 5G
standard connec-
tion from space,
and Sensefinity,
a leading IoT provider for
asset tracking and an end-to-
end solution, have teamed
together to create worldwide
5G-IoT satellite connectiv-
ity. To enable the first data
transfer technology from
1,000 smart containers, sav-
ing medium shipping firms
up to $1.4 million per year
on container maintenance
and repairs.
Because geostationary satel-
lites only cover fixed areas
of the world, actual satellite
coverage is not 100% global.
Furthermore, their remote
location renders them signifi-
cantly less efficient than Low
Earth Orbit satellites, which
are used to address this issue.
Without NB-IoT coverage at
sea, trackers and sensors can
only collect data and upload
it after the vessels are close to
shore, when it is too late to
do something about damaged
cargo. Furthermore, legacy
satellite transmission charges
for each container significant-
ly increase a vessel’s already
high bills, especially when
tariffs and port and channel
fees are considered.
Sensefinity will be able to
report location, temperature,
humidity, vibration, and
container breach in real-time
thanks to Sateliot’s full 5G
NB-IoT satellite constel-
lation. This will open up
several high-impact use
cases, including notifications
when a container falls into
the ocean, alerts for fires
inside containers, warnings
for breaks in the cold chain
for sensitive cargo like food
and medicines, and report-
ing impacts and damages in
containers.
Jaume Sanpera, CEO AT
Sateliot, says, “Investing in
smart containers and global
continuous connectivity
transmission through our
network of 5G-NB IoT satel-
lites will provide vessels and
shipping companies better
control of transported goods,
avoiding damage claims and
lawsuits costing companies
billions of dollars per year.”
The reduction of food waste
and carbon emissions is
another benefit of this col-
laboration between Sensefin-
ity IoT technology in smart
containers and Sateliot’s
worldwide satellite coverage.
Businesses involved in mari-
time transport will expand
sustainably, enabling them
to earn more money while
protecting the environment.
Orlando Remédios, CEO
at Sensefinity, adds, “Our
technology will help the in-
ternational shipping industry
to overcome cargo damage,
which costs a yearly esti-
mate of $6 billion, reducing
complaints and lawsuits,
and food waste and carbon
emissions. Maritime shipping
businesses will grow sustain-
ably, allowing an increase in
revenue while caring for the
planet.”
With forecasts that 25% of
the fleet of boxes will be able
to capture data from within
them by 2025, shipping
corporations are aggressively
investing in smart containers
to regulate cargo. However,
data transmission from ex-
posed areas in the middle of
the ocean is still a problem.
The monthly transmission
expenses for Sateliot devices
start at less than $1. Due
to Sensefinity’s capacity to
support its rapid expansion,
shipping and vessel firms can
now send data from smart
containers in the middle of
the ocean at a far lower cost.
CARGO
LNME
VESSEL COMPANIES TO SAVE $1.4M
BY FACILITATING DATA TRANSMISSION
ON CARGO STATUS
SATELIOT IN COLLABORATION WITH SENSEFINITY TO LAUNCH 5G IOT SATELLITE
TECHNOLOGY IN 1,000 SMART CONTAINERS TO PREVENT CARGO DAMAGE
Page 51
A MEMBERS OF EMIRATES TRANSPORT BUSINESS CENTERS:
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