Logistics News, July 2026
Page 1
JULY 2026
CONNECTING TRADE PROFESSIONALS
WITH INDUSTRY INTELLIGENCE
E C O M M E R C E
The Future Shopper Is Here
I N D U S T R Y V I E W P O I N T
Runway to Resilience
A U T O M O T I V E
Where Digital Convenience Meets
Automotive Expertise
BEYOND
REPAIR
In an exclusive interview, Taner Demirel, Director
of Offshore Services at ASRY, explains how
predictive technologies, engineering expertise
and integrated project execution are transforming
offshore asset lifecycle management
Page 2
New IVECO S-Way: high technology and efficiency on all missions
A wide choice of Euro III / V diesel engines, delivering class-leading power from 360 hp
to 560 hp Euro III / 570 hp Euro V and superior fuel economy.
12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Full range of fuel-saving devices, such as anti-idling feature, EcoSwitch, Ecoroll and Smart Alternator.
Top levels of comfort and safety, with a completely redesigned and reinforced cab,
featuring enhanced direct visibility and enlarged cab livability.
Drive the new way.
Page 3
OP-ED
Small Models, Big
Advantage
Mobility
Why AI Is a Co-Pilot, Not
an Autopilot
Economy
How Finance Powers
Dubai’s Mobility Future
Industry Viewpoint
Runway to Resilience
Railway
Tracking Progress: OHL
Arabia and Hassan
Allam Join Forces on a
Vital Saudi Rail Link
Project
Connecting the
Commute
Cover Story
Beyond Repair
eCommerce
The Future Shopper Is
Here
Review
All Aboard The Etihad
Rail
Resilience
Building Resilience
Beyond Traditional Risk
Management
Automotive
Where Digital
Convenience Meets
Automotive Expertise
16
34
39
44
46
50
20
28
24
30
32
IN THIS ISSUE
Page 4
Nestled by the coast of Lusail sits the splendor of
Raffles and Fairmont Doha, where luxury is rooted
in even the smallest details. Open the doors to
mesmerizing hospitality and make memories in a
world of sophistication.
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CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
6 | LOGISTICS NEWS ME | JULY 2026
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E
very month as we move forward, one thing
becomes increasingly clear: progress is
rarely marked by a single breakthrough.
Instead, it happens in thousands of small
movements;
new
connections
being
forged, smarter technologies emerging,
infrastructure taking shape, and industries quietly
adapting to a world that never stops changing.
That spirit of constant evolution runs through this
issue. Our cover story takes us to Bahrain, where ASRY is
defining how innovation and engineering are reshaping
the future of offshore services. Whether it is the way
we move people, goods, or ideas, the common thread
is connectivity. Roads, railways, ports, and airports are
no longer just pieces of infrastructure; they are the
foundations of economic growth. Equally, innovations
such as artificial intelligence and digitalisation are no
longer concepts for the future; they are becoming part
of the everyday fabric of logistics.
What I find most fascinating is that, despite the rapid
pace of technological advancement, logistics remains
a people-driven industry. Technology and human
expertise are not competing forces; they are deeply
intertwined, with innovation delivering its greatest
impact when paired with the insight, experience and
adaptability of the people behind it. Behind every
shipment, every new route and every ambitious
project are individuals solving problems, creating
opportunities, and building the connections that keep
our world moving.
As the GCC continues to cement its position as a global
logistics hub, it is an exciting time to witness and share
the stories that sit beneath that momentum, and the
people and technologies working hand in hand to
shape the future of the industry.
Building the
Connections That
Matter
L e t t e r f r o m E d i t o r
Reeba Asghar
Editor Logistics News ME
reeba@bncpublishing.net
reebaasghar
reeba.asgharx
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G
u lf
Wa re h o u s i n g
Company
Q.P.S.C.
(GWC Group), one of
the region’s leading
providers of cross-border and
integrated supply chain solutions,
has expanded its end-to-end
logistics offering to include a fully
operational air-to-land logistics
corridor powered by the TIR system.
The initiative positions Doha as a
regional air-to-land redistribution
hub, supporting supply chain
continuity across the GCC.
Cargo
arriving
at
Hamad
International
Airport
is
transferred into sealed vehicles
and transported across borders
to key regional destinations,
enabling faster and more predictable
deliveries. By allowing shipments to be
redistributed from a single entry point,
the model reduces reliance on disrupted
traditional routes and provides a more
flexible and cost-effective alternative
to conventional air-to-air transport.
Leveraging its regional infrastructure
and TIR-certified operations, GWC
Group manages the secure and efficient
movement of cargo across major GCC
markets, including Saudi Arabia, the
United Arab Emirates, Kuwait, Oman and
Bahrain.
Setrak Khatchikian, Senior Vice
President – GCC Transportation at
GWC Group, said: “What we have built
is a commercially smarter route. GWC
Group’s cross-border land freight
network enables time-sensitive cargo to
move from Doha across the GCC under
a single TIR document, combining the
speed of air freight with the efficiency
of sealed cross-border road transport.
The GCC no longer has to choose
between speed and cost.”
By integrating air freight with cross-
border road transport, the model delivers
the speed of air freight at a fraction of
the cost of traditional air-to-air routing,
without compromising delivery times.
It provides an effective solution for
transporting time-sensitive and high-
value goods, particularly in sectors such
as e-commerce and pharmaceuticals,
where speed, reliability and cost
efficiency are critical. Supported by the
TIR system, cargo moves under a single
customs document and guarantee,
reducing border delays, minimising
reinspection
requirements
and
improving delivery predictability across
the region.
Rami Karout, Senior Manager for
TIR and Transit Development at the
International Road Transport Union
(IRU), said: “Qatar has demonstrated
considerable agility in activating new
road corridors under the TIR system
to keep vital goods moving across the
region. By enabling cargo to travel
under a single customs document and
guarantee, TIR significantly reduces
border delays and enhances delivery
predictability. This air-to-land model
is a clear example of how TIR supports
efficient, secure and scalable cross-
border logistics, particularly when
traditional routes are under pressure.”
Led by GWC Group, the integrated air-
to-land model strengthens Doha’s
position as a strategic regional hub and
key gateway for cargo flows into the
GCC. By combining air connectivity with
cross-border road transport, GWC Group
provides a scalable and commercially
viable solution that enhances supply
chain resilience and enables the efficient
redistribution of goods across regional
markets.
GWC LAUNCHES FIRST FULLY OPERATIONAL AIR-TO-LAND TIR
CORRIDOR CONNECTING DOHA TO GCC MARKETS
Led by GWC Group, this integrated air-to-land model reinforces Doha’s role as
a strategic regional hub
REGIONAL NEWS
Setrak Khatchikian,
Senior Vice President –
GCC Transportation at
GWC Group
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The facility will support faster, more efficient spare parts distribution across
the GCC, Africa, and beyond
HELLMANN WORLDWIDE LOGISTICS AND INDU GROUP LAUNCH
STRATEGIC AUTOMOTIVE LOGISTICS HUB IN JAFZA
H
ellmann Worldwide Logistics
and INDU Group have broken
ground on a new automotive
logistics hub in Jafza, further
reinforcing the free zone’s
position as a key gateway for regional
and global trade. The facility will
support faster and more efficient spare
parts distribution across the GCC, Africa
and beyond, as demand for resilient
automotive supply chains continues to
rise.
Designed to manage the full spectrum
of automotive spare parts logistics, the
facility will combine high-density bin
storage, pallet racking and specialised
handling areas for oversized and bulky
components. Covering nearly 300,000
sq ft, the site will provide scalable
infrastructure
to
support
efficient,
high-volume distribution.
Developed by INDU Logistics, part of
INDU Group, the facility will serve as
a dedicated automotive hub within
Hellmann’s Middle East network.
Lee
I’Ons,
Regional
CEO
IMEA,
Hellmann Worldwide Logistics, said:
“The UAE is a strategically important
market within our global network. By
establishing this dedicated automotive
hub in Jafza, we are systematically
expanding our regional capabilities
and creating further scalable, industry-
focused infrastructure. This enables
us
to
deliver
competitive,
high-
performance logistics solutions for our
customers and support their long-term
growth.”
Abdulla Al Hashmi, Global Chief
Operating Officer, Parks and Economic
Zones, DP World, said: “Hellmann’s
investment in Jafza reflects the rapid
pace at which the automotive industry
is growing across the Middle East, with
customers seeking faster and more
reliable access to critical spare parts
across multiple markets. By continuing
to develop specialised infrastructure in
Dubai, we are supporting our partners
in navigating uncertainty and keeping
their operations running smoothly.”
The
development
reflects
growing
demand for specialised automotive
logistics infrastructure as supply chains
become
increasingly
complex
and
time-sensitive. Jafza continues to play
a pivotal role in enabling efficient trade
flows between Europe, Asia and Africa
through its integrated infrastructure
and multimodal connectivity.
Jafza is home to a growing ecosystem
of automotive, logistics and trading
companies,
supported
by
direct
access to Jebel Ali Port and seamless
multimodal connectivity. The addition
of this facility further strengthens
Jafza’s position as a hub for specialised,
high-value supply chains.
REGIONAL NEWS
LOGISTICS NEWS ME | JULY 2026 | 13
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Y
ango Group, the global
tech
company,
has
expanded
into
public
transport
technology
with the launch of an AI-
powered
management
platform designed to help transport
authorities and operators manage
urban mobility more efficiently.
Public transport remains one of
the least digitised areas of urban
infrastructure, with many cities relying
on fragmented systems that contribute
to congestion, unreliable services and
operational inefficiencies. According
to the INRIX Global Traffic Scorecard,
congestion increased in 62% of urban
areas globally in 2025, underlining
the
need
for
smarter
transport
management.
The new platform combines real-time
and historical mobility data with AI-
driven operational tools to support
network planning, daily operations
and revenue management. It enables
authorities
to
forecast
passenger
demand,
optimise
routes
and
schedules, improve fleet allocation,
identify
network
bottlenecks
and
monitor fare collection. According
to Yango Group’s internal estimates,
integrated transport solutions can
reduce traffic congestion by up to 28%,
lower operational costs by up to 35%,
increase fare collection by up to 30%,
and support up to 40% faster decision-
making.
“We work with urban mobility every
day in cities around the world, from
ride-hailing and navigation to delivery
and other services. This gives us a
practical view of how cities move and
where the challenges are. Bringing that
experience into public transport is a
logical step. With the platform, we want
to help cities build public transport
systems that are easier to manage,
more financially sustainable and more
convenient for people to use, ” said
Islam Abdul Karim, Regional head,
Yango Group Middle East.
The platform can also be integrated
into the Yango SuperApp, enabling
passengers,
depending
on
local
implementation, to access multimodal
journey planning, real-time vehicle
tracking, digital ticketing and transport
card top-ups through a single interface.
The launch reflects Yango Group’s
wider
commitment
to
addressing
urban mobility challenges through
technology and supports initiatives
such as the Dubai 2040 Urban Master
Plan, including its 20-minute city
vision. As cities continue investing in
smarter infrastructure, the company
expects growing demand for digital
solutions that make public transport
more
efficient,
accessible
and
financially sustainable.
YANGO GROUP EXPANDS INTO SMART MOBILITY WITH NEW AI-
DRIVEN PUBLIC TRANSPORT SOLUTION
REGIONAL NEWS
The launch reflects Yango Group’s broader focus on applying technology to urban
mobility challenges and aligns with government agendas
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J
ameel Motors, a leading international mobility
solutions provider and partner to some of the
world’s top automotive brands, has announced
a collaboration with WeRide, a global leader in
autonomous driving technology, to support the
expansion of autonomous mobility services in
the UAE.
As part of the partnership, Jameel Motors is investing in
a fleet of Farizon Auto electric vehicles, supplied through
Geely Holding Group’s commercial vehicle division, to
support the deployment of WeRide’s Robotaxi GXR fleet.
Built on the award-winning Farizon SV platform, the
Robotaxi combines advanced safety features, operational
efficiency and a spacious cabin designed for urban mobility.
In 2025, the Farizon SV received a five-star Euro NCAP
safety rating and was named a finalist for the International
Van of the Year (IVOTY) award.
Under the collaboration, WeRide provides the autonomous
driving technology, while Jameel Motors invests in and
supports the Robotaxi fleet. The partnership positions
Jameel Motors as a key enabler of one of the world’s
first commercial, city-scale driverless Robotaxi services,
supporting Dubai’s ambitions for autonomous transport.
Dubai’s autonomous mobility sector has rapidly progressed
from supervised trials in late 2025 to fully driverless
commercial operations. Since 31 March 2026, WeRide has
been operating driverless Robotaxi services in Dubai’s
Jumeirah and Umm Suqeim areas using vehicles supplied
by Jameel Motors.
Drawing on more than 80 years of automotive expertise,
Jameel Motors is working alongside WeRide to support
fleet deployment, operational readiness and service quality,
helping create the foundations for scalable, customer-
focused autonomous transport across Dubai and, over time,
the wider UAE.
Yousef Hussein, CEO Middle East & Levant at Jameel
Motors, said: “Autonomous mobility is entering an exciting
new phase in Dubai, moving from pilot programmes to full
commercialisation and city-scale deployment. Through
our collaboration with WeRide, Jameel Motors is proud
to support the development of a scalable and reliable
ecosystem that strengthens customer confidence, delivers
tangible value and contributes to the UAE’s vision for the
future of mobility.”
The collaboration supports Dubai’s broader autonomous
transport strategy, led by the Dubai Future Foundation,
which aims for 25% of all journeys in the emirate to be
autonomous by 2030. With WeRide already operating close
to 250 Robotaxis across the Middle East, the partnership
marks another significant step towards the wider adoption
of safe, efficient and sustainable autonomous transport
solutions in the region.
WERIDE AND JAMEEL MOTORS COLLABORATE TO DEPLOY ROBOTAXI
GXR FLEET IN THE UAE
By introducing Farizon Auto electric vehicles onto public roads, Jameel Motors is helping turn
strategic ambition into on-the-ground reality
REGIONAL NEWS
LOGISTICS NEWS ME | JULY 2026 | 15
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OP-ED
SMALL MODELS,
BIG ADVANTAGE
Dr Lijo John at Edinburgh Business School,
Heriot-Watt University Dubai, explains
why small, specialised language models are
emerging as the preferred choice
T
he debate surrounding Small
Language Models (SLMs) versus
Large Language Models (LLMs)
in logistics is often reduced to a
discussion about hardware: lower computing
requirements, reduced costs and the ability
to operate offline. That framing misses the
real argument, and it leaves practitioners
with a list of features rather than a decision
rule. The case for SLMs rests on a sixty-year-
old idea from cybernetics: W. Ross Ashby’s
(1956) Law of Requisite Variety holds that a
regulator can control a system only if it carries
at least as much variety, as many distinct
states and responses, as the disturbances
that system produces. Supply chains, with
their countless interactions, disruptions
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Page 17
and decision points, are precisely the
kind of high-variety systems Ashby
had in mind. Remarkably, his insight
offers a practical decision rule for
determining where different forms of
AI belong within modern supply chain
operations.
What is SLM, and how does it differ
from LLM?
Large Language Models such as GPT,
Claude and Gemini are trained on
internet-scale corpora and designed
to perform a vast range of tasks. With
hundreds of billions of parameters,
they are intended to be broadly
capable across multiple domains. SLMs
represent a different design choice
rather than simply a smaller version
of the same technology. Typically built
with a few hundred million to around
ten billion parameters, they are fine-
tuned on narrow, domain-specific
datasets such as shipping manifests,
maintenance records or customs filings.
Their objective is not to perform many
tasks adequately, but to perform one
task exceptionally well. That narrower
scope allows SLMs to run on laptops,
warehouse edge servers and onboard
vessel systems rather than hyperscale
cloud infrastructure. In Ashby’s terms,
LLMs carry a generic variety designed
for almost any conversation, whereas
SLMs carry a specific variety calibrated
to a bounded task. The distinction is
one of purpose as much as scale.
Are SLMs actually better than LLMs
– and why?
The honest answer is simple: better for
matched tasks, not better in general.
When a task’s variety is bounded
and well understood, SLMs often
outperform larger models on both
accuracy and speed because they are
not expending capacity on capabilities
the task never requires. Microsoft
Research’s 2024 study of Azure’s cloud
supply chain found that smaller models
outperformed much larger general-
Small Models, Big Advantage
Dr Lijo John,
Assistant Professor in Logistics and Supply
Chain Management at Edinburgh Business
School, Heriot-Watt University Dubai
LOGISTICS NEWS ME | JULY 2026 | 17
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Page 18
OP-ED
purpose models on both accuracy and execution time
for a specific application-interaction task.
None of this makes LLMs obsolete. It simply makes
them the wrong default for narrow, repeatable and
high-volume operational work.
Does This Logic Hold Specifically for Supply Chain
Management?
Perhaps more clearly than in almost any other
industry. Jay Galbraith’s organisational information-
processing theory argues that firms facing high task
uncertainty must either reduce the information-
processing burden placed on any individual decision-
maker or expand their processing capacity to match
it. A supply chain may appear to be one vast, high-
variety system, but in reality it is a federation of
narrower, locally bounded subsystems. For instance,
customs clearance follows a fixed regulatory
framework. Predictive maintenance relies on known
sensor signatures. Warehouse slotting is driven by
repeatable demand patterns. Each is a relatively low-
variety problem wearing the reputation of a high-
variety system, making it an ideal candidate for SLM
deployment. The exception is strategic sensing: the
task of synthesising heterogeneous, unstructured
signals such as geopolitical developments, social
sentiment and macroeconomic indicators into a
demand or risk forecast. Here, the broader contextual
capabilities of LLMs provide a distinct advantage. The
practical rule for supply chain leaders is therefore
simple: deploy SLMs in the execution layer and reserve
LLMs, or a hybrid of the two, for the strategic sensing
layer above it.
Where Should SLMs Be Deployed in Supply Chain
Operations?
Four scenarios consistently favour SLMs over general-
purpose models because the underlying tasks are
narrow, repeatable and often sensitive to privacy or
latency constraints.
•
Customs and trade documentation: extracting
and validating data from bills of lading,
certificates of origin and HS code classifications
is a highly rules-based process. Document AI
systems built on smaller, fine-tuned models
are already reducing border delays and manual
rework by identifying errors before submission.
•
Predictive maintenance on fixed assets: factories
and fleets are increasingly running SLMs on
edge hardware to analyse vibration, thermal and
acoustic sensor streams and identify failures
before they occur, with reported reductions in
unplanned downtime of around 25 per cent in
deployed cases.
•
Offline and disconnected operations: vessels
at sea, oil-field technicians and remote
distribution hubs cannot rely on continuous
cloud connectivity. An SLM running locally on a
laptop or smartphone can keep troubleshooting,
diagnostics and routing decisions operational
when networks are unavailable.
•
Transaction-level anomaly detection: analysing
procurement, trade-finance or invoicing records
for fraud and compliance risks is a highly
specialised pattern-recognition task. Banks
already use SLMs for this purpose, and the same
logic transfers directly to supplier fraud and
customs-related anomaly detection.
The Practitioner’s Decision Rule
Model size should be the last decision a supply chain
leader makes, not the first. The process should begin
with the task itself. If its variety is bounded, repeatable
and known in advance, customs codes, sensor
signatures or transaction patterns, for example, then
an SLM should be fine-tuned and deployed as close
as possible to where the data is generated. If the task
requires synthesising unstructured signals that no
organisation has fully catalogued – geopolitical risk,
demand shocks or supplier sentiment, for instance
– an LLM or hybrid architecture should remain in
the loop. Either way, the investment that ultimately
determines success lies in the orchestration layer:
clear decision rights between models, shared state
management and audit trails robust enough to satisfy
governance requirements. Get that layer right, and
small models deliver precisely the level of control
Ashby’s sixty-year-old theorem predicts. Get it
wrong, and a fleet of specialists becomes little more
than another name for fragmented control.
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Page 19
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Page 20
Simon Ulmann, Vice President Operations & Supply Chain,
IMEA, at Henkel Adhesive Technologies, shares how Henkel
is leveraging technology, talent and strategic investment to
stay ahead of the curve
Originally written by Simon Ulmann, Vice President
Operations & Supply Chain, Henkel Adhesive
Technologies IMEA.
Edited by Reeba Asghar.
WHY AI IS A
CO-PILOT, NOT
AN AUTOPILOT
MOBILITY
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Page 21
Why AI Is a Co-Pilot, Not an Autopilot
There is a great deal of excitement
around AI, but where do you believe
AI is creating the most tangible value
in manufacturing and supply chains
today, and where is the industry still
overestimating its impact?
AI is undoubtedly transformative, but it is
important to separate reality from hype.
Today, the most tangible value it delivers
in manufacturing and supply chains lies
in predictive capabilities, safety and
complexity management.
We are seeing measurable returns in
demand forecasting, where machine
learning algorithms analyse historical data,
market trends and external variables to
predict demand fluctuations with a level of
accuracy that traditional models struggle
to achieve. On the factory floor, AI-powered
vision systems are enhancing workplace
safety, while predictive maintenance is
helping to prevent costly downtime by
identifying equipment issues before they
escalate into failures.
Where the industry tends to overestimate
AI is in the notion of fully autonomous
decision-making. The idea of a completely
self-managing, end-to-end supply chain
remains some distance from reality. AI
is exceptionally good at processing vast
datasets and recommending actions, but
it cannot replicate human judgement,
empathy or the ability to navigate complex
supplier relationships during periods of
disruption.
I often describe AI as a powerful co-pilot
rather than an autopilot. Our focus is on
augmented intelligence – equipping supply
chain professionals with better insights so
they can make faster, smarter and more
informed decisions.
If we walked into a Henkel manufacturing
facility in 2035, what would look
fundamentally different compared to
today in terms of automation, workforce
roles, and decision-making?
The most striking difference would be
the seamless connectivity across the
entire manufacturing ecosystem and the
natural collaboration between advanced
robotics and human talent. Our vision
for 2035 is centred on operations that
are inherently safe, agile, efficient and
sustainable. We see our facilities becoming
industry-defining blueprints, combining
advanced automation with high-value
human expertise and leveraging scalable
technologies that can be adopted across
the wider manufacturing sector.
In this environment, technology becomes
a key driver of operational resilience.
Planning and execution will be supported
by integrated, real-time data, enabling
facilities to respond rapidly to changing
market conditions while maintaining a
strong commitment to sustainability. The
future factory will not simply be more
automated; it will be more intelligent,
connected and adaptable.
How do you balance resilience with
efficiency when both can sometimes pull
organisations in different directions?
This is arguably the defining supply
chain challenge of our time. For decades,
efficiency was the dominant objective.
Just-in-Time models were designed to
eliminate waste and maximise productivity.
More recently, global disruptions prompted
a sharp shift towards Just-in-Case
strategies, leading organisations to build
significant inventory buffers and tie up
working capital. Neither extreme offers a
sustainable long-term solution.
The answer lies in what we call “smart
resilience”. It is not about holding
more inventory everywhere; it is about
positioning the right inventory in the right
locations based on a clear understanding
of risk exposure. At Henkel, we use digital
twin technology to model our supply
chain network and simulate disruption
scenarios in seconds. This allows us to
identify the most cost-effective mitigation
strategies before risks materialise. We also
balance resilience and efficiency through
greater visibility and regionalisation. By
operating on an “in the region, for the
region” approach wherever possible, we
reduce lead times, minimise exposure to
global shipping disruptions and lower
transportation costs.
Ultimately, resilience is rooted in agility.
Organisations with real-time visibility
across their supplier networks can operate
leaner because they have the ability to
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Page 22
respond before disruptions reach their operations. Efficiency
pays the bills, but resilience keeps the business moving. The
two must work hand in hand.
What distinguishes companies that successfully
transform from those that merely digitise existing
processes?
The distinction is critical. Digitisation often means taking
an existing process and moving it onto a screen. If a manual
approval workflow is transferred from a paper form to a
digital platform, the process may be faster, but the underlying
inefficiency remains unchanged.
True transformation requires organisations to challenge
the operating model itself. It begins by asking, “Why
do we do it this way?” rather than “How can we digitise
this?.”Transformational organisations use technology to
eliminate unnecessary steps altogether. For example, IoT-
enabled systems can automatically trigger replenishment
orders without the need for manual intervention,
fundamentally redesigning the process rather than
simply digitising it.
The greatest differentiator, however, is culture.
Organisations can invest in the most advanced
technologies available, but if employees do not
trust the data or feel empowered to act on it, those
investments will fail to deliver their full value. The
most successful transformations invest as heavily in
change management, upskilling and organisational
culture as they do in technology itself.
Transformation is ultimately a
human endeavour enabled by
digital tools.
Do you see sustainability becoming a genuine
source of competitive advantage in manufacturing
and supply chains, or is it increasingly becoming
a baseline expectation for doing business?
At present, it is both, although the direction of travel
is clear: sustainability is rapidly becoming a baseline
expectation. Regulators, customers and business
partners increasingly expect organisations to
demonstrate measurable progress on sustainability.
In the near future, companies that cannot provide
transparency around carbon footprints, ethical
sourcing and environmental performance may
simply find themselves excluded from procurement
processes. Sustainability is becoming a licence to
operate.
At the same time, the way organisations pursue sustainability
can create significant competitive advantages. Sustainability
and operational efficiency are often closely aligned.
Investments in energy-efficient manufacturing, renewable
energy and water recycling not only reduce emissions but
also lower long-term operating costs and provide greater
protection against energy market volatility.
Within adhesive technologies, sustainability also creates
opportunities for innovation. By developing solutions that
support circularity and help customers achieve their own
ESG objectives, sustainability moves beyond compliance and
becomes a driver of commercial growth and customer value.
What are the biggest investments Henkel is making
today to ensure its operations and supply chain remain
competitive over the next decade?
As Henkel approaches its 150th anniversary, we recognise
that long-term success depends on a continued commitment
Simon Ulmann,
Vice President Operations & Supply Chain,
IMEA, at Henkel Adhesive Technologies
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to future-focused investment.
Our priorities are centred around
three pillars: digital infrastructure,
sustainable operations and people.
The first is strengthening our digital
backbone. This includes scaling
Industry 4.0 applications, expanding
our use of AI-driven analytics and
standardising data architecture
across our global operations. Agility
is impossible when critical data
remains fragmented across different
systems.
The second pillar is sustainability.
We are investing significantly in
renewable electricity, advanced water
and waste reduction technologies
and site upgrades that support our
journey towards carbon neutrality.
We are already seeing the results
of these efforts. Our flagship sites in
Kurkumbh, India, and Gebkim, Türkiye,
have achieved carbon-neutral
production through the adoption of
high-efficiency electric systems and
a transition to 100 per cent renewable
electricity, eliminating direct fossil
fuel use and reducing Scope 1 and
Scope 2 emissions to zero.
Most importantly, we continue to
invest in people. The factory of the
future demands new capabilities,
and we are equipping our operators,
engineers and supply chain
professionals with the skills needed to
thrive in an increasingly automated
and data-driven environment.
Technology evolves rapidly, but an
adaptable workforce remains the
most valuable long-term investment.
Across India, the Middle East
and Africa, where do you see the
most significant opportunities for
industrial growth and supply chain
innovation in the coming years?
The IMEA region is one of Henkel’s
most dynamic growth engines,
although the opportunities differ
significantly across markets.
In the Middle East, rapid industrial
localisation and investment in
world-class infrastructure are
creating compelling opportunities.
Programmes such as Saudi Arabia’s
Vision 2030 and the UAE’s Operation
300bn are accelerating the transition
towards advanced manufacturing and
highly digitised logistics ecosystems.
India offers opportunities on an
extraordinary scale. The country’s
manufacturing ambitions, combined
with its strong digital capabilities
and deep technology talent pool,
make it an ideal environment for
advanced analytics, AI-driven supply
chain platforms and next-generation
operational innovation.
In Africa, growth is being driven by a
rapidly expanding and increasingly
urbanised consumer base. The
challenge lies in overcoming
infrastructure constraints and
improving distribution networks,
creating significant opportunities for
decentralised supply chains, mobile-
first technologies and last-mile
innovation.
Across all three regions, the
common thread is clear: immense
potential for transformative growth,
innovation and long-term industrial
development.
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Riaz Bharuchi explores
how Keolis MHI is
leveraging data-driven
planning, ethical
procurement, predictive
analytics, and ESG
principles to support
reliable mobility services
while contributing to
Dubai’s agenda
HOW FINANCE
POWERS DUBAI’S
MOBILITY
FUTURE
ECONOMY
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How Finance Powers Dubai’s Mobility Future
Dubai’s D33 agenda aims to double the city’s economy
and position Dubai among the world’s leading urban
centers. How does your financial strategy support this
vision?
At Keolis MHI, we believe financial strategy should be
an enabler of growth rather than simply a function that
supports day-to-day operations. As a leading public
transport operator, our responsibility extends beyond
managing budgets; it is about ensuring Dubai benefits from
a reliable, efficient and financially sustainable transport
network that underpins economic development.
Every investment we make is carefully assessed based on its
ability to enhance service reliability, operational efficiency
and the overall passenger experience. By maintaining
predictable operating costs, optimising resources and
driving long-term value creation, we help provide the
stable mobility infrastructure that supports business
activity, tourism and workforce connectivity across the
emirate. In that sense, sound financial management plays
an important role in advancing the broader ambitions of
the D33 Agenda.
In today’s global economy, resilience has become a
strategic priority. What does operational resilience
mean for a major transport operator, and how do
you safeguard capital investments against market
volatility?
For us, resilience is about ensuring continuity of service
regardless of external challenges. Whether it is fluctuations
in commodity prices, disruptions to global supply chains
or currency volatility, our objective is to minimise any
impact on operations, passengers and long-term projects.
We achieve this through rigorous financial planning,
detailed scenario modelling and close collaboration with
suppliers and strategic partners. By securing long-term
agreements where appropriate and diversifying sourcing
strategies, we reduce exposure to sudden market shifts and
supply disruptions.
Ultimately, resilience is measured by what our passengers
experience. They should be able to rely on our services
every day without feeling the effects of wider economic
uncertainty.
A transport network depends on the availability of
critical parts and equipment. How has Keolis MHI
approached procurement financing to maintain
availability while controlling costs?
Striking the right balance is essential. Holding excessive
inventory can tie up capital unnecessarily, while
insufficient stock levels can introduce operational risks
and affect service reliability.
Our approach combines data-driven forecasting with
strategic inventory management. By analysing historical
consumption patterns, asset criticality and supplier lead
times, we are able to prioritise investment in components
that are vital to network performance while maintaining
greater flexibility for standard items.
This disciplined approach allows us to optimise working
capital, improve efficiency and maintain service continuity
without compromising operational excellence.
Keolis MHI has been awarded the Chartered Institute
of Procurement & Supply (CIPS) Ethics Mark for
consecutive years. How does ethical procurement
contribute to financial performance and risk
management?
Ethical procurement is intrinsically linked to long-term
business performance. Strong governance and transparent
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Page 26
procurement
practices
help
reduce
exposure
to supplier misconduct,
compliance breaches, fraud
and reputational risks, all of
which can have significant
financial consequences.
Receiving the CIPS Ethics
Mark reflects the high
standards we apply across
our procurement activities.
It provides assurance to
our stakeholders, suppliers
and partners that our
decision-making processes
are transparent, fair and
aligned with internationally
recognised best practices.
Ethical business conduct
is not simply a matter of
compliance; it is a strategic
advantage that strengthens
operational
stability,
enhances stakeholder trust
and contributes directly
to long-term financial
resilience.
How do predictive analytics
and financial planning help
you address supply chain
challenges before they
impact operations?
One
of
the
greatest
advantages
of
digital
transformation is the ability
to connect operational
intelligence with financial
planning in real time.
For
example,
when
maintenance teams identify
a
component
that
is
experiencing higher-than-
expected wear, our finance
and procurement teams
can immediately evaluate
funding
requirements,
supplier availability and
delivery schedules. This
enables us to initiate
procurement well before the
component reaches the end of
its operational lifecycle. As a
result, potential disruptions can
be transformed into planned
maintenance activities rather
than reactive interventions. This
proactive approach enhances
reliability, reduces risk and
helps maintain the high service
standards our passengers expect.
How does Keolis MHI’s
investment
in
digital
transformation support the
UAE Vision 2031 objective
of building a future-ready
economy?
UAE Vision 2031 places significant
emphasis
on
innovation,
productivity and the adoption
of advanced technologies, and
Riaz Bharuchi,
Chief Financial Officer, Keolis MHI
ECONOMY
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How Finance Powers Dubai’s Mobility Future
our digital transformation strategy is
closely aligned with these priorities.
We continue to invest in automation,
data-driven decision-making and
digital platforms that streamline both
operational and financial processes.
These initiatives improve efficiency,
reduce administrative burdens and
allow our teams to focus on strategic
analysis, innovation and continuous
improvement.
Beyond operational benefits, digital
transformation also plays a vital role
in developing future-ready skills
across our workforce. By embracing
technology and fostering a culture of
innovation, we are contributing to the
broader national objective of building
a competitive, knowledge-based
economy.
Sustainability has become a
critical business consideration.
How is Keolis MHI integrating ESG
principles into financial decision-
making?
ESG considerations are increasingly
shaping how organisations evaluate
investments and create long-term
value, and Keolis MHI is no exception.
When assessing projects, procurement
decisions or asset lifecycle strategies,
we consider not only financial returns
but also environmental and social
impacts. Factors such as energy
efficiency, resource optimisation,
waste reduction and long-term
sustainability are integrated into our
evaluation framework.
Sustainability
and
financial
performance are not mutually
exclusive.
In
many
cases,
environmentally
responsible
solutions also deliver operational
efficiencies and cost savings over time.
By embedding ESG principles into our
decision-making processes, we can
create value for both the business and
the communities we serve.
The UAE has designated this year
as the “Year of Family”. How does
maintaining a world-class transport
system contribute to quality of life
for families and communities?
Reliable public transport has a direct
and meaningful impact on people’s
daily lives. Every journey that runs on
time, every seamless connection and
every minute saved contributes to a
better experience for residents and
visitors alike.
From our perspective, reliability is
about far more than operational
performance; it is about creating value
for society. When people can depend
on safe, efficient and predictable
transportation, they spend less time
dealing with uncertainty and more
time focusing on work, education,
leisure and, most importantly, family
life.
As a leading public transport operator,
we are proud to contribute to the
quality of life that makes Dubai one
of the world’s most attractive places
to live, work and visit. Supporting
mobility ultimately means supporting
communities, and that remains at the
heart of everything we do.
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INDUSTRY VIEWPOINT
A
irports sit at the centre of global mobility,
and their importance is only growing.
With global passenger traffic expected
to reach a record 10.2 billion passengers
in 2026 according to Airports Council
International, airports are being asked to handle
more and bigger challenges than ever before: process
passengers and baggage efficiently, maintain
rigorous safety standards and accelerate progress
toward energy and efficiency goals. Yet airports
face a stark contrasting reality, one that includes
rising operational complexity, capacity constraints,
infrastructure limitations and ageing facilities pushed
beyond their original design.
To meet surging demand and prepare for long-term
growth, they must adopt a new approach: one centred
on intelligent, connected technology that delivers
precision, visibility and resilience across airside,
terminal and ground operations.
“AIRPORTS HAVE LITTLE ROOM FOR
INEFFICIENCY AND EVEN LESS MARGIN FOR
OPERATIONAL FRICTION.”
Here are three key areas where advanced digital
capabilities are already helping airports address
these pressures.
Bringing Greater Precision to Aircraft Docking
Gate operations are one of the most time-critical and
risk-sensitive activities in an airport environment. As
traffic volume rises and airfields grow more congested,
RUNWAY TO RESILIENCE
With global passenger traffic on track to hit a record 10.2 billion in 2026, Alex Cowen of
Honeywell Building Automation argues that ageing infrastructure and rising operational
pressure are leaving airports with little margin for error, and that connected, intelligent
technology, from docking precision to power management, may be the only way to keep pace.
Originally written by Alex Cowen.
Edited by Vibha Mehta.
Alex Cowen,
Global GM, Airports, for Honeywell
Building Automation
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Runway to Resilience
the limitations of traditional manual
docking processes grow more evident,
increasing the potential for delays,
incidents and reduced throughput.
Modern visual docking and guidance
tools are changing that. By providing
real-time situational awareness to
pilots, apron controllers and ground
crews, these systems help enable safer,
more predictable gate operations. They
can detect potential obstacles early,
reduce reliance on manual intervention
and help airports maximise gate
utilisation and support higher
throughput without compromising
safety.
This digital advancement is especially
important as runway and taxiway
incidents have increased in recent
years in some regions. Enhanced
visibility and technology-assisted
safety checks help airports mitigate
risks, reduce congestion and better
position themselves for sustained
passenger growth.
“ENHANCED VISIBILITY AND
TECHNOLOGY-ASSISTED SAFETY
CHECKS
HELP
AIRPORTS
MITIGATE RISKS AND REDUCE
CONGESTION.”
Orchestrating Faster, More Efficient
Turnarounds
Few airport processes highlight
operational complexity like aircraft
turnarounds on the apron and in the
terminal, or the airside movements that
feed into them. Extended taxi times
and aircraft idling on taxiways or at
gates add to ground-level congestion,
strain airside capacity and contribute
to the airport’s overall environmental
footprint through increased local
emissions and reduced throughput
during peak periods.
Dozens of teams, from baggage
handlers to cleaners to maintenance
crews, must synchronise within tight
time windows. A delay in any step can
ripple through gates, stands, schedules
and taxi flows, amplifying congestion
and impacting on-time performance.
Historically, this process suffered
from limited real-time transparency
required to optimise performance.
Today, integrated digital command
platforms are changing that calculus.
By aggregating data from ground
operations, facilities, aircraft systems
and airside movements, they deliver a
unified, live view of every phase, from
approach to departure.
This enhanced visibility helps airports
spot bottlenecks early, deploy
resources more effectively and cut idle
time at gates and in movement areas.
These tools help improve operational
reliability in the face of capacity
pressures and growing demand, helping
airports maintain smooth flow without
major physical expansions.
“WHEN AIRPORTS ACHIEVE
F A S T E R ,
S M O O T H E R
TURNAROUNDS AND FEWER
DISRUPTIONS,
THE
ENTIRE
ECOSYSTEM BENEFITS, STARTING
WITH PASSENGERS.”
Increasing Efficiency Through
Smarter Power Management
Energy efficiency is no longer a
distant goal, it is a core operational
and regulatory imperative for airports
today. A prime opportunity for
emissions reduction sits in how aircraft
are powered while parked at gates
under airport management.
Traditionally, parked aircraft depend on
auxiliary power units that generate fuel
burn, noise and emissions on the apron.
Many airports are shifting to cleaner
options like ground power units and
preconditioned air systems. The key
hurdle remains consistent, effective
usage across all stands.
This is where smart monitoring systems
can make a measurable impact. By
analysing sound signatures or sensor
data, they can help confirm whether
an aircraft is using onboard power
or connected to airport-supplied
ground systems. Accurate, actionable
data helps enable airports to monitor
emissions from ground activities,
optimise power delivery, enforce
compliance and advance toward
efficiency targets.
“ACCURATE, ACTIONABLE DATA
HELPS AIRPORTS MONITOR
EMISSIONS, OPTIMISE POWER
DELIVERY
AND
ENFORCE
COMPLIANCE.”
The Airport of the Future: Connected,
Flexible, Resilient
Airports stand at a critical inflection
point.
Escalating
passenger
volumes, capacity constraints,
ageing infrastructure demands and
environmental commitments will
define the years ahead. Yet with an
integrated, intelligent operational
backbone, airports can not only
navigate these challenges, they can set
the standard for the industry.
At Honeywell, we believe the future of
airport operations lies in seamlessly
integrated technologies, systems
that bring together airside, terminal
and ground functions into a unified
whole. These solutions help enhance
safety, strengthen resilience against
congestion and disruptions, and
give teams the insight needed to
anticipate and address issues before
they escalate. The result is a smoother
experience for travellers and greater
efficiency across the entire airport
ecosystem.
“THE DEMANDS ON AIRPORTS
ARE INTENSIFYING, BUT SO IS THE
POTENTIAL.”
With smart, connected technology
as the foundation, the next chapter
of aviation will be shaped not
by limitations but by optimised
performance and possibility.
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AERIAL DELIVERY
I
n the industrial heart of Saudi Arabia’s Eastern
Province, a new joint venture is about to put steel
in the ground that could reshape how goods
move through one of the Kingdom’s busiest
manufacturing corridors. Saudi Arabia Railways
(SAR) has handed a construction contract to a
partnership between OHL Arabia and Hassan Allam
Construction Saudi Limited Co, tasking the pair with
building the Dammam 2nd Industrial City Railway
Connection Project — a rail link that promises to
tighten the bond between factory floor and freight
network.
A Short Line With Outsized Ambitions
On paper, the project sounds modest: a single-track
railway stretching just 22.7 kilometres, threading
through the Eastern Province near the Arabian Gulf.
But in the logistics world, distance is rarely the point
— connectivity is. This line will plug directly into
Dammam’s Second Industrial City, one of the region’s
most active manufacturing zones, giving factories
there a direct rail gateway instead of relying solely on
road haulage.
The scope handed to the joint venture is
comprehensive. OHL Arabia and Hassan Allam
Construction Saudi will be responsible for the full
civil and railway works — earthworks, foundations,
and track infrastructure built from the ground up —
alongside the signalling and telecommunications
systems that will let the new line talk to the rest of
SAR’s network. The companies will also coordinate the
necessary interface works with the Saudi Electricity
Company, ensuring the line’s power needs are folded
smoothly into the wider grid.
ENGINEERING-WISE, TWO STRUCTURES
STAND OUT. A 265-METRE BRIDGE WILL CARRY
THE LINE OVER HIGHWAY HW615, WHILE A
118-METRE SPAN WILL LIFT IT ACROSS THE
CORRIDOR OCCUPIED BY ARAMCO’S PIPELINE
NETWORK
— a reminder of just how tightly industrial infrastructure
is layered across this part of the Kingdom. Neither
structure is small, and both will demand careful
sequencing given the live infrastructure they cross.
Why This Particular Stretch of Track Matters
Industrial zones live and die by how efficiently they
move materials in and finished goods out. Road
transport has long carried that burden in Dammam,
but rail offers something trucks cannot: scale,
predictability, and lower per-tonne cost over distance.
OHL ARABIA AND HASSAN ALLAM JOIN
FORCES ON A VITAL SAUDI RAIL LINK
TRACKING PROGRESS:
Edited by Vibha Mehta.
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Tracking Progress
By extending dedicated rail access
into the Second Industrial City, SAR is
betting that freight volumes here will
only grow — and that the bottleneck,
when it comes, will be capacity rather
than demand.
That bet fits squarely within Saudi
Arabia’s broader Vision 2030
ambitions, which have repeatedly
singled out logistics and industrial
diversification as pillars of the
Kingdom’s economic future. A rail
network that reaches deeper into
manufacturing hubs supports that
diversification in a very literal sense:
it is infrastructure built to move the
products of a more industrialised, less
oil-dependent economy.
Two Companies, One Track Record
The pairing of OHL Arabia and Hassan
Allam is not a leap of faith — it’s a
continuation of form. OHL Arabia is
the Saudi arm of OHLA, the Spanish
infrastructure group with decades of
heavy civil engineering experience
across multiple continents. Hassan
Allam Construction Saudi, meanwhile,
operates under Hassan Allam Holding,
an Egyptian engineering group that
has quietly become one of the region’s
go-to names for transit infrastructure.
That portfolio already includes Cairo
Metro Line 4 and the Alexandria Raml
Tram in Egypt, the monorail serving
Riyadh’s King Abdullah Financial
District, and the cross-border Hafeet
Rail project linking Oman and the UAE.
Add the Dammam connection to that
list, and a pattern emerges: Hassan
Allam is steadily positioning itself
as a recurring contractor of choice
wherever the Gulf and North Africa are
laying new rail.
What Comes Next
Contract values and a firm completion
timeline have not been made public,
which is typical at this early stage
of a project announcement. What is
clear is the intent: another physical
link in Saudi Arabia’s expanding rail
map, built to carry industrial freight
rather than passengers, and designed
to make one of the Kingdom’s key
manufacturing zones a little less
dependent on the road.
For an economy working hard to
diversify, that kind of unglamorous,
behind-the-scenes infrastructure
— bridges over pipelines, signalling
systems, a single track stretching less
than 23 kilometres — may end up
mattering more than the headlines
suggest.
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PROJECT
CONNECTING THE
COMMUTE
Words by Reeba Asghar
Sharjah’s latest infrastructure investment is about more than easing
congestion
F
or anyone who has
sat in bumper-
to-bumper traffic
between Sharjah
and Dubai, the
daily
commute
has become more than an
inconvenience, it’s part of
everyday life. Now, Sharjah
is betting Dh750 million on
changing that.
In one of the emirate’s
most ambitious transport
infrastructure programmes
in recent years, a sweeping
network of tunnels, bridges
and upgraded roads is set to
transform some of Sharjah’s
The drive between Sharjah and Dubai has
become one of the defining routines of life
in the UAE. With an ambitious Dh750 million
transport overhaul, Sharjah is attempting
something much bigger than reducing
traffic,it is redesigning how the emirate
connects, grows and competes
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Connecting the Commute
busiest transport corridors. The
aim is clear: ease congestion,
improve mobility and strengthen
connectivity with Dubai as the
emirate continues to grow.
Announced under the directives
of His Highness Sheikh Dr Sultan
bin Mohammed Al Qasimi,
Supreme Council Member and
Ruler of Sharjah, the project
will overhaul key routes linking
residential neighbourhoods and
commercial districts with Dubai’s
road network. The works are
being delivered by the Authority
for Initiatives Implementation
(Mubadara) in partnership with
the Sharjah Roads and Transport
Authority (SRTA) and other
government entities.
At the heart of the
programme is a 500-metre
tunnel beneath Al Taawun
Roundabout - one of the
busiest gateways between
Sharjah and Dubai. Designed
with three lanes in each
direction, the tunnel is
expected to carry around
4,200 vehicles per hour
each way during peak
periods, offering thousands
of commuters a faster route
towards Al Nahda Bridge and
Dubai.
The project extends far
beyond a single tunnel.
It includes the widening of
Al Khan Street, upgrades
to Al Khulafa Al Rashideen
Intersection, new bridges
over Industrial Streets 1, 2
and 3, and improvements to
the Sheikh Mohammed bin
Zayed Road interchange.
Together, the upgrades are
designed to create a more
seamless transport network
connecting Al Taawun, Al
Khan and Al Buhaira with
both local and federal
highways.
The significance of the investment
goes beyond reducing journey
times.
AS MORE PEOPLE CHOOSE
TO LIVE IN SHARJAH WHILE
WORKING
IN
DUBAI,
RELIABLE TRANSPORT LINKS
HAVE BECOME CENTRAL TO
THE EMIRATE’S FUTURE.
Better connectivity not only
makes commuting easier but
also supports economic growth
by improving access to jobs,
businesses and essential services.
Research by the OECD and the
World Bank has consistently
shown that well-connected cities
tend to be more productive, more
competitive and more attractive
places to live and invest.
For residents, the announcement
has been met with cautious
optimism. Construction and
temporary diversions are already
under way in parts of Al Taawun
and Al Khan, bringing short-term
disruption. Yet many commuters
see the inconvenience as a
worthwhile trade-off if it delivers
lasting relief from years of
congestion.
The economic impact could be
equally significant. Improved
road links will enhance access to
destinations such as Expo Centre
Sharjah, surrounding commercial
districts and growing residential
communities, while laying the
groundwork for future urban
development. Faster, more reliable
journeys also have the potential
to strengthen Sharjah’s position
as one of the UAE’s leading
residential hubs, offering easier
access to opportunities across
both emirates.
C O N S T R U C T I O N
I S
PROGRESSING IN PHASES,
WITH THE FIRST SECTIONS OF
THE UPGRADED NETWORK
EXPECTED TO OPEN BY
NOVEMBER 2026.
When complete, the combination
of tunnels, bridges and redesigned
intersections promises to do
more than move traffic more
efficiently—it could reshape how
Sharjah connects with Dubai,
supporting the emirate’s next
chapter of growth and making one
of the UAE’s busiest daily journeys
a little easier.
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COVER STORY
Mr. Taner Demirel,
Director of Offshore Services
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BEYOND
REPAIR
In an exclusive interview,
Taner Demirel, Director of
Offshore Services at ASRY,
explains how predictive
technologies, engineering
expertise and integrated
project execution are
transforming offshore asset
lifecycle management
Edited by Reeba Asghar
What do you see as the biggest technical
and commercial challenges in extending
asset life while maintaining safety and
profitability?
Extending the operational life of offshore
assets requires a careful balance between
maintaining technical integrity, ensuring
safety compliance and protecting commercial
performance. For rig owners, this creates a
complex set of priorities where engineering
decisions
directly
impact
operational
continuity and financial outcomes.
Technical Challenges: Structural Integrity &
Obsolescence
•
Hidden Degradation: Fatigue, accelerated
corrosion and material deterioration can
develop in critical, high-stress areas that
are often difficult to inspect and access,
such as spudcans, internal ballast tanks
and major structural connections.
•
System
Obsolescence: Many ageing
assets rely on legacy drilling, electrical
and control systems where OEM support
and spare parts availability are becoming
increasingly limited. This often requires
significant
upgrades,
retrofits
and
modernisation programmes rather than
straightforward repairs.
Beyond Repair
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LOGISTICS NEWS ME | JULY 2026 | 35
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COVER STORY
Commercial
Challenges:
ROI
Predictability & Capital Risk
•
Unpredictable CAPEX: Service Life
Extension (SLE) programmes require
substantial capital investment, but
costs can increase unexpectedly
when additional structural issues
are discovered during surveys
•
Market Volatility: Owners must also
balance these investments against
fluctuating
market
conditions,
charter rates and the financial
impact of unplanned downtime.
At ASRY, we address these challenges by
engaging with owners from the earliest
stages of a project. Our engineering and
technical teams work alongside clients
during
tendering
and
pre-planning
phases to develop realistic, technically
feasible and commercially predictable
scopes of work. By identifying high-risk
areas and regulatory requirements early,
we help minimise surprises, control costs
and ensure assets return to operation as
efficiently as possible.
What
are
the
most
common
disconnects between rig owners and
repair yards, and how can both sides
collaborate more effectively?
The “Discovery Work” Surprise
One of the most common challenges is the gap between
the expected scope of work and the actual condition of the
asset once inspections begin.
Rigs often arrive with a defined repair programme, but once
tanks are opened or steel surfaces are prepared, hidden
corrosion and structural issues can be uncovered. This can
create immediate pressure on budgets and schedules.The
key is early engagement. At ASRY, we mobilise experienced
project and technical teams during the tendering and
planning stages, often before the rig reaches the yard. This
allows us to conduct early assessments, identify potential
problem areas and support owners in developing a realistic,
data-driven work scope.
Supply Chain & Equipment Delays
Another challenge is supply chain coordination, particularly
when owner-furnished equipment or OEM specialists
are delayed. These delays can affect the critical path of a
project. To overcome this, ASRY uses an Integrated Project
Management Team (IPMT) approach, bringing together
owner representatives, yard teams and classification
surveyors to improve communication and decision-making.
Our OEM-approved workshops and in-house technical
capabilities also allow us to complete many repairs
internally, reducing dependency on external suppliers and
helping keep projects on schedule.
Ultimately, the most successful projects are built on
partnership rather than a traditional client-versus-vendor
relationship.
What differentiates a yard today beyond price, and
what factors most influence a client’s final decision?
Price remains important, but offshore owners are
increasingly focused on overall value, certainty and risk
reduction. Today, clients are looking for partners who can
provide confidence that projects will be completed safely,
efficiently and within predictable timelines.
Here are the key factors that differentiate a yard today and
influence a client’s choice:
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Beyond Repair
Proven Track Record & Asset Familiarity
One of the biggest differentiators is experience.
Offshore assets require specialised knowledge, and
owners prefer yards with proven experience in complex
rig repairs, upgrades and life extension programmes.
Owners look for a yard with specific, repeated experience
in safe execution of complex offshore rig repair and
upgrades rather than general ship repair. With more
than 200 offshore rig projects completed, ASRY brings
significant asset familiarity and an understanding of
the structural and mechanical challenges associated
with these assets.
Physical Capacity & Logistical Speed
Physical capability is another important factor.
Offshore projects require the capacity to manage large-
scale work programmes while also responding quickly
to unexpected discoveries.
ASRY’s 500,000 DWT graving dock provides the
infrastructure required to accommodate some of the
largest offshore assets in operation, including major
jack-up drilling rig designs.
Independent Engineering & Workshop Capability
Technical capability is equally important. Through
our specialised mechanical, hydraulic and electrical
workshops, supported by OEM-approved expertise,
we can execute complex repairs internally and reduce
reliance on external supply chains.
Ultimately, owners are not simply choosing the lowest-
cost option. They are selecting a partner who can
reduce risk and deliver long-term value.
How do you see digital technologies, predictive
maintenance and data analytics changing the way
offshore assets are repaired, upgraded and managed
over the next decade?
The next decade will see a major shift from reactive
maintenance towards continuous, data-driven asset
management. Digital technologies will allow operators
and service providers to understand asset conditions
in real time and make more informed decisions before
failures occur.
Over the next decade, digital transformation will
completely shift offshore asset management from a
reactive, calendar-based model to a continuous, data-
driven strategy. For jack-up rigs and offshore assets,
this evolution changes how they are managed at sea
and how they are repaired at the yard. Here is how these
digital trends will reshape the industry and how ASRY
is integrating them to maximize project predictability:
Eliminating “Discovery Work” via Digital Twins
The next decade will see a major shift from reactive
maintenance towards continuous, data-driven asset
management. Digital technologies will allow operators
and service providers to understand asset conditions
in real time and make more informed decisions before
failures occur.
One of the most important developments will be the
adoption of digital twins, virtual representations of
physical assets that are continuously updated using
data from onboard monitoring systems, including
vibration analysis, ultrasonic measurements and
thermal monitoring. Instead of waiting for a rig to arrive
at a yard before discovering issues, engineering teams
will increasingly be able to analyse asset condition in
advance, prepare materials, plan repairs and
improve project efficiency.
Predictive analytics will also transform
the maintenance of critical systems such
as jacking mechanisms, draw works, mud
pumps and top drives. Real-time monitoring
can identify early warning signs and allow
intervention before major failures occur.
For ASRY, the future of offshore services
will not only be measured by physical
infrastructure, but by digital capability. By
integrating data-driven insights into project
execution, we can improve predictability,
reduce turnaround times and help assets
return to operations faster.
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COVER STORY
How do you balance the pressure for commercial
performance with the need to maintain high
technical standards and project execution quality?
The key is recognising that technical quality and
commercial performance are not opposing objectives,
they are directly connected.
•
Non-Negotiable Safety and Class Boundaries:
Safety and regulatory compliance must always
remain non-negotiable. International standards,
classification
requirements
and
engineering
best practices provide the foundation for every
project. Commercial optimisation should focus on
better planning, efficient procurement, improved
scheduling
and
smarter
execution
without
compromising structural integrity or operational
safety.
•
Total Cost of Ownership (TCO) Approach:
Investing in quality materials, reliable components
and effective maintenance strategies during a yard
period can significantly reduce the risk of expensive
failures during offshore operations.
•
Clear Change-Management Protocols: Ensuring
every decision considers both technical impact and
commercial value.
As the global energy transition accelerates, how do
you see the role of offshore service providers evolving
over the next 10–15 years, and what opportunities do
you believe will emerge beyond traditional oil and
gas?
The energy transition will fundamentally redefine the
role of offshore service providers.
Shipyards and marine infrastructure providers are
evolving from traditional repair facilities into integrated
multi-energy hubs, supporting both existing offshore
operations and emerging energy sectors.
One important area is decarbonising existing fleets
and infrastructure. ASRY is supporting this transition
through its solar energy project, which is expected to
reach more than 44 MW across two phases and generate
over 71 million kWh of clean electricity annually.
Beyond oil and gas, offshore wind represents a significant
opportunity. The growth of fixed and floating offshore
wind projects will require specialised fabrication
capabilities, marine infrastructure and large-scale
assembly facilities.
ASRY is positioning itself to support this emerging sector
through strategic partnerships and its 205,000 sqm
fabrication area, which provides significant potential for
renewable energy-related projects.
Another
important
opportunity
is
sustainable
decommissioning and recycling. As older assets
reach the end of their operational lives, responsible
asset lifecycle management will become increasingly
important.
Through its partnership with Priya Blue, ASRY is
developing
environmentally
responsible
recycling
solutions aligned with international standards.
The future belongs to organisations that can successfully
balance today’s offshore requirements with tomorrow’s
energy
opportunities.
By
combining
engineering
excellence, digital innovation and sustainability, offshore
service providers can play a central role in shaping the
next generation of maritime infrastructure.
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A
rtificial intelligence
could soon influence
what consumers
buy, sustainability is
rapidly becoming a
business imperative,
a n d
s e c o n d -
hand shopping is
moving firmly into the mainstream,
according to new research from DHL
eCommerce. The eCommerce Trends
Report 2026, based on insights from
29,000 online shoppers and 5,800
e-commerce businesses across 29
countries, including the UAE, identifies
the key trends set to reshape the retail
landscape over the coming years and
highlights how businesses can adapt to
evolving consumer expectations.
AbdulAziz Busbate, CEO Middle East
and North Africa, DHL Express, said:
“The UAE’s strength as an e-commerce
market lies in the combination
of a highly digital society, strong
connectivity global and intraregional
and a consumer base that is quick to
adopt new online shopping habits. As
digital platforms, flexible payment
options and delivery expectations
continue to shape the market,
businesses have a strong foundation
for growth. For retailers in the UAE,
local relevance and the ability to serve
both domestic demand and cross-
border opportunities will be key as
e-commerce continues to evolve.”
The report reveals that the UAE is
among the markets where digital
commerce is evolving particularly
rapidly. Over the next five years, 52% of
UAE consumers expect to shop more
frequently through retailer websites,
while 51% anticipate greater use of
The Future Shopper Is Here
According to DHL eCommerce’s latest global research, the future of online shopping
will be shaped by artificial intelligence, sustainability and the rapid rise of recommerce
The
Future
Shopper
Is Here
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online
marketplaces.
Meanwhile, 47% expect to
purchase more through
mobile apps and 37%
through
AI-powered
chatbots and virtual
assistants.
Social commerce also
plays a strong role in
the UAE. According to
the report, 68% of UAE
shoppers have purchased
through Facebook, 67%
through Instagram, 57%
through
TikTok
and
41% through YouTube.
Businesses are active
across the same channels,
with 82% having sold
through Facebook, 75%
through Instagram, 73%
through
TikTok
and
52% through YouTube.
Marketplaces
remain
highly relevant as well,
with Amazon identified as
the most popular online
marketplace for both UAE
shoppers and businesses.
The global e-commerce
market is also experiencing
rapid behavioral shifts,
widening an expectation
gap between what modern
shoppers demand and
what online businesses
are prepared to deliver.
AI is transforming buyer
habits and accelerating
innovation across the
e-commerce ecosystem.
In doing so, it is beginning
to upend traditional
formats and could even
lead to the disappearance
of virtual storefronts.
Securing consumer loyalty
in this changing landscape
requires moving past transactional
speed to master checkout trust,
payment choice, and localized delivery
convenience.
Pablo Ciano, CEO of DHL eCommerce,
said: “The ability to understand
and respond to customer needs has
always defined success - but our new
eCommerce trend report shows that
AI is now redefining that advantage
at hyperspeed. Consumers can
identify the best offer in milliseconds,
and retailers can gain insights that
allow them to instantly capitalize on
changing demand. For those of us
powering the delivery infrastructure
behind e-commerce, AI enables
new levels of speed, flexibility, and
precision. In this new era, the winners
will be those who move fastest – and
translate that speed into superior
customer experiences.”
To help businesses navigate this
rapidly evolving environment, DHL
eCommerce has identified several
trends that are expected to have a
ECOMMERCE
AbdulAziz Busbate,
CEO Middle East and North Africa, DHL Express
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The Future Shopper Is Here
significant impact on the future of
online retail.
The next online shopper may not
be human
Almost one-third of consumers
(29%), rising to 33% among
Generation Z and 36% among
Millennials, say they would be
comfortable allowing AI to make
purchasing decisions on their behalf
within the next five years. Meanwhile,
59% of businesses expect consumers
to browse and shop through virtual
assistants in the future.
As generative AI transforms every
stage of the customer journey,
from product discovery to post-
purchase support, 73% of businesses
anticipate increasing their use of the
technology over the next five years,
despite ongoing consumer concerns
around privacy and trust, cited by
48% of respondents.
In the UAE, AI-assisted shopping
is already gaining momentum.
More than half of consumers
(51%) use AI-powered chat tools
when shopping online, placing the
country among the leading markets
surveyed. Businesses are moving
even faster, with 91% already using AI
in some capacity and 84% expecting
adoption to increase further over the
coming years.
Out-of-home delivery becomes
the new standard
Consumer demand for convenience
continues to drive innovation in
fulfilment and delivery. One in five
shoppers (20%) say faster delivery
would encourage them to complete
a purchase, while growing numbers
are turning to out-of-home
delivery options to accommodate
increasingly busy lifestyles.
In the UAE, however, home delivery
remains the preferred option, with
84% of consumers favouring direct-
to-door delivery and 73% preferring
home collection for returns.
Nevertheless, alternative fulfilment
models are gaining traction, with 12%
using parcel lockers for deliveries
and 23% using them for returns.
UAE consumers also demonstrate a
strong appetite for premium logistics
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services. Nearly two-thirds (64%) subscribe
to paid delivery and returns programmes,
while 73% of businesses already offer
such services and a further 24% plan to
introduce them.
The report highlights a growing disconnect
between consumer expectations and
retailer priorities. While free delivery
and returns remain among the strongest
purchase drivers, 70% of shoppers also
identify trust and delivery partner choice
as critical factors when selecting where
to shop. Similarly, 62% of consumers
say they would abandon a purchase if
their preferred payment method was
unavailable, yet only 45% of businesses
recognise this as a major cause of basket
abandonment.
The home will become a sustainable
side hustle
The distinction between buyer and seller is
increasingly blurred as second-hand and
consumer-to-consumer (C2C) commerce
continues to expand. More than half of
consumers globally (52%) have sold items
through online marketplaces, rising to
62% among Millennials and 58% among
Generation Z. Europeans currently lead
C2C activity, with 57% reporting that
they regularly sell products through
marketplace platforms.
Sustainability is playing an increasingly
important role in purchasing decisions.
Nearly half of consumers (45%) say they
buy second-hand or refurbished products
for environmental reasons, while a further
15% would consider doing so in the future.
The report also highlights a growing shift
towards circular commerce in markets
such as the UAE, Saudi Arabia, India,
Malaysia and Nigeria, where consumers
and businesses alike are embracing more
sustainable shopping habits. Millennials
and medium-sized businesses are
emerging as key drivers of this transition.
Looking ahead, sustainable logistics is
expected to move from a competitive
advantage to a baseline requirement. More
than four in ten consumers (42%) believe
sustainability will become a standard
expectation from retailers and logistics
providers within the next five years,
reinforcing its growing importance across
the e-commerce ecosystem.
ECOMMERCE
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REVIEW
There is a certain timeless appeal that belongs
exclusively to rail travel.
Long before boarding passes and motorway
service stations became part of modern life, trains
represented discovery. They stitched together
cities, opened up landscapes and transformed
the journey from a necessity into an experience.
Somewhere along the way, speed overtook
sentiment. We became accustomed to rushing
from one destination to another, rarely noticing
what lay in between.
Etihad Rail brings that sense of discovery into
a new era, combining the enduring appeal of
rail travel with the expectations of the modern
traveller.
On 30 June 2026, the UAE began rewriting its
travel story.
The launch of Etihad Rail’s first passenger service
marks more than an infrastructure milestone; it
signals a new chapter in how the country moves
and connects.
FOR THE FIRST TIME, RESIDENTS AND VISITORS
CAN TRAVEL BETWEEN ABU DHABI AND FUJAIRAH
BY RAIL IN AROUND ONE HOUR AND 45 MINUTES,
TRANSFORMING A FAMILIAR ROAD JOURNEY INTO
A MORE IMMERSIVE WAY TO EXPERIENCE THE
EMIRATES.
Passengers can choose between two travel experiences:
Comfort Class and Premium Class. Introductory fares begin
from AED55 for Comfort Class and AED120 for Premium
Class. Comfort Class offers spacious reclining seats in a 2+2
configuration, generous legroom, charging points and Wi-Fi,
while Premium Class provides a more elevated experience
with a 2+1 seating layout, wider seats, additional space and a
quieter cabin environment.
The experience extends beyond the seat. An onboard café
offers refreshments and light meals, while large panoramic
windows transform the changing scenery into part of the
journey itself. From the comfort of the carriage, passengers
can watch the UAE’s landscapes shift from expansive desert
plains to the dramatic peaks of the Hajar Mountains and the
coastline of Fujairah.
For a nation celebrated for record-breaking architecture,
world-class airports and advanced road networks, the arrival
of passenger rail represents a significant evolution. The
Etihad Rail introduces a fresh way
to explore the Emirates, where the
changing desert, rugged mountains
and coastal vistas become as
memorable as the destinations
themselves
Written by Reeba Asghar
ALL ABOARD THE
ETIHAD RAIL
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UAE has not simply introduced a
railway; it has created a new way to
experience its geography.
Rather than recreating the nostalgia
of old-world railways, Etihad Rail
presents a distinctly contemporary
interpretation. Designed for
today’s traveller, the trains
combine comfort, connectivity and
efficiency, accommodating up to
400 passengers and travelling at
speeds of up to 200 kilometres per
hour.
What makes the railway particularly
compelling is the perspective
it offers. For decades, much of
the UAE has been experienced
in fragments: the skylines of
Abu Dhabi and Dubai, the desert
landscapes viewed from highways,
or weekend escapes to the eastern
coast. Rail brings these destinations
together, revealing the transition
between them.
The route showcases the country’s
natural diversity, moving through
wide desert landscapes before
reaching the rugged Hajar
Mountains, one of the Arabian
Peninsula’s oldest mountain
ranges. It offers a reminder that
beyond the UAE’s futuristic
cities lies a landscape shaped by
mountains, valleys and coastline.
The stations reflect the same
forward-thinking
approach.
Designed as integrated mobility hubs, they connect passengers
with wider transport networks while offering facilities that make
them more than simple departure points.
Yet Etihad Rail’s importance extends beyond infrastructure.
For business travellers, it offers greater predictability between
economic centres. For families, it introduces a more relaxed way
to travel together. For tourists, it creates a new opportunity to
explore the Emirates through a different lens.
The project also reflects the UAE’s wider commitment to
sustainable and connected mobility. As cities worldwide invest
in smarter transport solutions, Etihad Rail represents a long-
term vision for a more accessible and integrated future.
Like any major transport project, its true impact will be measured
over time. Reliability, frequency and connectivity with local
transport will determine how deeply it becomes embedded into
everyday life.
The Abu Dhabi–Fujairah service is only the beginning. As
the network expands across the Emirates, Etihad Rail has the
potential to reshape commuting patterns, support tourism and
strengthen links between communities. Ultimately, Etihad Rail is
about more than trains. It is about creating new possibilities for
how people experience the country, replacing long drives with
meaningful journeys and turning travel time into time well spent.
EVERY GREAT RAILWAY HAS A DEFINING MOMENT.
FOR THE UAE, 30 JUNE 2026 WILL BE REMEMBERED
NOT SIMPLY AS THE DAY THE FIRST PASSENGER
TRAIN DEPARTED, BUT AS THE MOMENT THE NATION
EMBRACED A NEW WAY OF MOVING FORWARD.
Not only faster but more connected, more sustainable and more
memorable.
All Aboard The Etihad Rail
Page 46
Many companies operating
across the GCC still rely
on
highly
concentrated
supplier
networks
and
logistics corridors. In today’s
geopolitical climate, what
does a truly resilient supply
chain architecture look like,
and where are businesses still
dangerously overexposed?
A resilient supply chain begins
with a clear understanding of
where operational vulnerabilities
exist and where potential points
of failure may emerge. Most
organisations have visibility
of their immediate suppliers,
logistics providers and key
contractual
relationships.
However, far fewer have mapped
the deeper dependencies that sit
beneath those relationships. The
greatest risks are often not found
within the first layer of a supply
chain, but further downstream,
where shared infrastructure,
common service providers or
regional dependencies can create
hidden vulnerabilities.
A business may believe it has
diversified its suppliers or logistics
partners, but those providers
may still rely on the same port,
transport route, technology
platform, subcontractor or
regional corridor. On paper, the
organisation appears diversified;
in reality, it may still be exposed
to a single point of failure.
The GCC benefits from some of the
world’s most advanced logistics
infrastructure, with world-class
ports, expanding transport
networks and increasingly
connected trade corridors. The
opportunity for businesses
is to use this infrastructure
strategically by building flexibility
into their operations.
The strongest organisations are
those that test their assumptions
before disruption occurs. If
a primary logistics corridor
RESILIENCE
Rafal Hyps, Chief Executive Officer of Sicuro Group, highlights why
resilience requires more than multiple suppliers or alternative routes
BUILDING RESILIENCE BEYOND
TRADITIONAL RISK MANAGEMENT
Rafal Hyps,
Chief Executive Officer of Sicuro Group
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becomes unavailable, can an alternative
route actually handle the required
volume? Are customs processes,
contracts, inland transportation
arrangements and working capital
requirements already aligned?
Companies that have not tested
these scenarios are operating on
assumptions. Those that have done the
work are operating with confidence.
As organisations reassess GCC market
entry and expansion strategies,
how are leading companies
balancing operational efficiency
with resilience, particularly around
workforce deployment, supplier
diversification and contingency
planning?
Historically, many organisations viewed
efficiency and resilience as competing
priorities. Today, that mindset is
changing. The cost of disruption has
become a key consideration in business
decision-making, and companies are
recognising that the lowest-cost option
is not always the most commercially
effective choice.
A supplier may offer competitive
pricing under normal circumstances,
but if that supplier fails during a period
of disruption, the resulting costs,
including delays, replacement sourcing
and operational downtime can increase
significantly.
We are seeing a shift
towards
maintaining
standby
capability.
Some organisations are
choosing to invest in
alternative suppliers,
logistics capacity or
operational
support
arrangements through
structured
retainers,
ensuring that credible
alternatives
remain
available when needed.
Contingency planning
is also becoming more
sophisticated. The most
mature organisations are
not simply creating plans
and storing them away;
they are conducting scenario-based
exercises, involving key stakeholders
and testing whether the people
responsible for execution can respond
effectively under pressure.
A plan only has value if the organisation
can activate it.
How important are leadership
readiness and governance clarity
during a disruption, and what
separates companies that recover
quickly from those that struggle?
Leadership readiness and governance
clarity are among the most important
factors determining how effectively an
organisation responds to disruption.
The difference between companies that
recover quickly and those that struggle
is usually determined well before the
crisis occurs.
Resilient organisations typically have
three things in place.
First, they have clearly defined
decision-making authority. They know
who has responsibility for activating
alternative supply routes, accessing
emergency funding, communicating
with stakeholders and making critical
operational decisions.
Second, they provide those individuals
with the authority to act within agreed
parameters. During a disruption, delays
caused by unclear approval processes
can create significant operational
consequences.
Third, they rehearse their response with
the people who will actually manage
the situation.
Many organisations have governance
structures that appear effective on
paper but become unclear under
pressure. Decision-making can
become fragmented between regional
leadership, country teams, finance
functions and operational departments,
particularly when key decision-makers
are unavailable.
Preparation creates speed. The
organisations that recover fastest are
usually those that have already defined
their response before the disruption
begins.
Many businesses assume their
insurance frameworks provide
adequate
protection
against
disruption, evacuation or supply
chain failure. Where is the biggest
disconnect between perceived
coverage and actual operational
resilience?
The first step is understanding what
insurance is designed to do. Insurance
is a financial risk transfer mechanism.
It provides financial support when
certain events occur, but it does not
execute a contingency plan, manage
Building Resilience Beyond Traditional Risk Management
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RESILIENCE
an operational response or replace internal
preparedness. The most common misunderstanding
is that having insurance automatically means
an organisation is protected. In reality, insurance
supports the response, it does not create the
response. There are three areas where this gap
becomes particularly visible.
1.
For business interruption, many policies are
structured around physical damage triggers.
However, many modern disruptions do not
involve physical damage. A closed trade route,
port congestion, vessel diversion or supplier
failure can create significant operational and
financial impact without triggering traditional
coverage. Specialist trade disruption solutions
may address some of these risks, but businesses
must understand exactly what their policies
cover and where gaps remain.
2.
Security evacuation is another area where
expectations can differ from reality. Policies
often include specific conditions, approval
requirements and defined processes.
Organisations must understand the capabilities
of their nominated assistance providers,
including their local presence, response
capacity and ability to scale during widespread
disruption.
3.
Supply chain risk is equally complex. Marine
cargo insurance, for example, may exclude
certain geopolitical risks unless additional
coverage is arranged. Meanwhile, the cost
of delays, storage, rerouting and increased
inventory requirements may sit outside
traditional coverage.
The key message is simple: insurance is one
component of resilience, not resilience itself. True
preparedness requires organisations to test their
insurance arrangements alongside their operational
plans, response teams and external partners.
In your experience, which sectors in the GCC
are currently the most advanced in resilience
planning, and which industries still have
significant preparedness gaps?
Resilience maturity across the GCC varies less by
sector and more by the depth of investment and
leadership commitment behind continuity planning.
The most advanced sectors are typically energy,
aviation and major financial institutions. These
industries have long operated within environments
that demand rigorous risk management, regulatory
oversight and regular testing. They have established
business continuity structures, crisis response
frameworks and leadership processes designed to
perform under pressure.
Across other industries, progress is continuing,
but maturity levels differ. Some organisations
have developed strong continuity practices, while
others are still building the operational foundations
required to support rapid growth and expansion.
The key distinction is whether business continuity
is viewed as a compliance requirement managed
by one function, or as an active business discipline
owned by leadership. The organisations that treat
resilience as part of their culture are the ones that
recover faster, with less disruption and greater
confidence.
Looking ahead, how do you see the definition
of business continuity evolving over the next
three to five years, particularly as companies
in the GCC prepare for increasingly complex
geopolitical, climate and supply chain risks?
Business continuity is undergoing a fundamental
transformation. Traditionally, continuity planning
sat within a single department — whether risk,
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Building Resilience Beyond Traditional Risk Management
operations, security or compliance. However, the complexity
of modern disruption means resilience can no longer sit within
one function.
The leading organisations are moving towards a cross-
functional model where commercial teams, operations, finance,
HR, legal, technology and security work together. The decisions
that determine whether a company recovers quickly are rarely
owned by one department. They require coordinated action
across the organisation.
Another major shift is alignment with regional infrastructure
development. The GCC is investing heavily in systems that
support long-term resilience, including logistics infrastructure,
energy security, water resilience, climate adaptation and
advanced regulatory frameworks.
Businesses that align their continuity strategies with these
regional developments will be better positioned to respond to
future challenges.
The future of resilience will belong to organisations that do not
simply react to disruption, but actively design their operations
to withstand it.
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AUTOMOTIVE
In an exclusive conversation, Prem Anand Kumar Nallasamy, Business Head
of Service My Car, explores how businesses must adapt today to remain
competitive in tomorrow’s mobility ecosystem
“Thank you for the opportunity. Having spent nearly 30 years in the GCC automotive industry, I’ve
witnessed significant changes in vehicle technology, customer expectations, and service delivery models.
What is particularly exciting today is that automotive aftersales is no longer just about repairing vehicles;
it is becoming a critical enabler of mobility, operational efficiency, and business continuity. Whether for
individual vehicle owners or large fleet operators, the industry is increasingly focused on maximizing
uptime, leveraging digital technologies, and delivering a more connected customer experience. It is an
exciting time to be part of this transformation.”
Where Digital Convenience
Meets Automotive Expertise
Prem Anand Kumar Nallasamy,
Business Head Service My Car
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INTERVIEW
How do you see customer expectations
evolving in the GCC, and what role will
digitalisation play in shaping the next
generation of aftersales experiences?
Customer expectations across the GCC
have changed significantly over the past
decade. Previously, customers were
primarily focused on service quality
and price. Today, they expect a much
more seamless experience built around
convenience, transparency, speed and
complete visibility throughout the entire
service journey.
The automotive aftersales industry is
moving towards a digital-first model, where
online booking, real-time vehicle tracking,
digital inspections, paperless approvals
and AI-powered service recommendations
will become standard expectations rather
than premium offerings.
Customers
increasingly
compare
automotive services with the seamless
digital experiences they receive from
sectors such as banking, e-commerce
and food delivery. This has raised
the benchmark for convenience and
responsiveness across industries.
At Service My Car, we have embraced this
shift through digital booking platforms,
live service tracking, paperless workflows
and centralised customer communication.
We believe the next generation of
aftersales will be defined by the ability to
combine strong technical expertise with a
frictionless digital customer experience.
How close is the industry to moving
from reactive servicing to predictive
aftersales models, and what challenges
still need to be overcome?
The automotive industry has already
started transitioning from reactive
maintenance towards predictive servicing,
but there is still significant progress to be
made before it becomes the dominant
model.Connected vehicles, telematics,
vehicle health monitoring systems
and AI-driven analytics are creating
unprecedented visibility into vehicle
performance. These technologies provide
the foundation to identify potential
issues before they become major failures,
allowing businesses and customers to
move from fixing problems to preventing
them.
At Service My Car, we have already begun
working with predictive maintenance
and vehicle health monitoring solution
providers to explore how data can improve
fleet uptime and reduce unexpected
breakdowns.
One of the biggest challenges remains
data integration. Vehicle data, workshop
management systems, fleet platforms and
customer communication channels often
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Where Digital Convenience Meets Automotive Expertise
operate separately, limiting the ability to create a complete
picture of vehicle health.
Another challenge is changing customer perception. Many
vehicle owners still see maintenance primarily as a cost rather
than an investment in reliability, safety and long-term value.
Over the next five years, predictive maintenance will become a
major differentiator, particularly for logistics and fleet operators
where downtime has a direct impact on productivity and
profitability.
What are the biggest competitive advantages multi-brand
service providers have today, and where do traditional
dealer networks still hold an edge?
Multi-brand service providers are becoming increasingly
attractive because they offer customers greater flexibility,
convenience and value. Instead of visiting different service
centres for different vehicle brands, customers can access
multiple solutions through a single provider while benefiting
from competitive pricing and faster turnaround times.
Digital platforms have strengthened this model even further
by simplifying booking, approvals, communication and service
tracking.
The combination of Service My Car’s digital platform and Auto
Fix’s multi-brand workshop network reflects this evolution,
bringing together technology-driven convenience with broad
technical capability.
That said, traditional dealer networks continue to maintain
important advantages through direct OEM relationships, access
to proprietary technical information, manufacturer training
programmes and specialist expertise, particularly for warranty-
related services and software-based repairs.
Ultimately, the future will not be defined by a competition
between dealers and independent service providers. Success
will depend on who can deliver the strongest combination of
technical capability, customer experience, transparency and
digital convenience.
As electric vehicle adoption accelerates across the GCC,
how do you expect aftersales business models to evolve,
and what investments should service providers be making
today to remain competitive tomorrow?
As electric vehicle adoption accelerates across the GCC, the
aftersales industry will experience a significant transformation.
Electric vehicles have fewer moving parts and require less
traditional maintenance compared with internal combustion
engine vehicles, meaning service providers will need to rethink
traditional revenue models.Future growth opportunities will
increasingly come from areas such as battery health diagnostics,
software updates, EV-specific repairs, charging infrastructure
support and fleet electrification services.
At Service My Car, we have already started
strengthening our EV ecosystem through strategic
partnerships, technician capability development,
EV diagnostics, high-voltage safety training and
collaborations such as PlusX Electric. The transition
will also be particularly important for logistics
operators, many of whom are expected to operate
mixed fleets of electric and conventional vehicles in
the coming years.
To remain competitive, service providers must invest
today in technical training, EV diagnostic capabilities,
charging ecosystem partnerships and digital
platforms capable of supporting multiple vehicle
technologies.
The independent service sector is becoming
increasingly crowded across the UAE and Saudi
Arabia. Beyond pricing, what will differentiate the
most successful automotive service businesses
over the next five years?
The most successful automotive service businesses
will not necessarily be those offering the lowest
prices. They will be the companies that build the
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strongest levels of trust, transparency and technology-
driven customer engagement.
Customers increasingly value convenience, visibility and
confidence throughout the service process. Businesses
that provide real-time updates, digital inspections,
predictable turnaround times and consistent service
quality will have a significant competitive advantage.
For fleet operators, the focus is also shifting away
from repair costs alone towards uptime, operational
efficiency and total cost of ownership.
At Service My Car, our investments in digital customer
journeys, operational transparency, service ecosystem
”THE FUTURE OF AUTOMOTIVE AFTERSALES IS NO LONGER ABOUT FIXING VEHICLES; IT
IS ABOUT MAXIMIZING MOBILITY. THE ORGANISATIONS THAT SUCCESSFULLY COMBINE
TECHNOLOGY, TRANSPARENCY, AND OPERATIONAL EXCELLENCE WILL DEFINE THE NEXT
GENERATION OF MOBILITY SERVICES IN THE GCC.”
partnerships and fleet-focused solutions
are designed around these changing
expectations.
The future of automotive servicing will
be shaped by companies that understand
customers are not simply looking for repairs,
they are looking for reliability, convenience
and a better ownership experience.
If you look ahead five years, what do you
think the automotive aftersales industry
in the GCC will look like, and which trends
are currently being underestimated?
Five years from now, I expect the GCC
automotive aftersales industry to be far more
connected, digital and data-driven than it is
today.
We will see wider adoption of predictive
maintenance, AI-assisted diagnostics,
connected vehicles, digital service platforms
and EV-focused support networks. Fleet
operators will increasingly make maintenance
decisions based on real-time vehicle data
rather than traditional fixed service schedules.
One trend that I believe is currently
underestimated is the rise of mobility
ecosystems. Customers and businesses
are moving beyond individual services and
increasingly looking for integrated solutions
that combine maintenance, roadside
assistance, insurance, inspections, fleet
analytics, vehicle lifecycle management and
digital support through a single platform.
This vision closely aligns with the direction
Service My Car is pursuing as we continue
evolving from a servicing platform into a
broader mobility ecosystem focused on
maximising uptime, minimising downtime and
delivering a seamless ownership experience
across the GCC.
Prem Anand Kumar Nallasamy,
Business Head Service My Car
AUTOMOTIVE
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