Logistics News, June 2026
Page 1
JUNE 2026
CONNECTING TRADE PROFESSIONALS
WITH INDUSTRY INTELLIGENCE
Faheem Shaikh, Founder & Managing Director
of D&F Logistics reflecting on the evolution of
global logistics, shifting customer expectations,
and the growing importance of resilience in an
increasingly disrupted world
M O B I L I T Y
From Congestion to Coordination
3 P L S
The Automation Imperative
P R O C U R E M E N T
Enabling Supply Continuity
Logistics
The New
Reality
Page 2
New IVECO S-Way: high technology and efficiency on all missions
A wide choice of Euro III / V diesel engines, delivering class-leading power from 360 hp
to 560 hp Euro III / 570 hp Euro V and superior fuel economy.
12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Full range of fuel-saving devices, such as anti-idling feature, EcoSwitch, Ecoroll and Smart Alternator.
Top levels of comfort and safety, with a completely redesigned and reinforced cab,
featuring enhanced direct visibility and enlarged cab livability.
Drive the new way.
Page 3
OP-ED
The Cost of Fragility
Smart Mobility
From First Mile to Full
Ecosystem
Technology
From Congestion to
Coordination
Aerial Delivery
The UAE’s Next Mobility
Frontier
3PLs
The Automation
Imperative
Cover Story
The New Logistics
Reality
Marine
Charting the Next Wave
of Global Growth
Procurement
Enabling Supply
Continuity
Transport
From Construction Sites
to Corporate Shuttles
Port
The Next Evolution in
Port Operations
Interview
Beyond Forecasts
16
39
42
46
48
52
20
28
24
30
34
IN THIS ISSUE
Page 4
Nestled by the coast of Lusail sits the splendor of
Raffles and Fairmont Doha, where luxury is rooted
in even the smallest details. Open the doors to
mesmerizing hospitality and make memories in a
world of sophistication.
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CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
6 | LOGISTICS NEWS ME | JUNE 2026
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Page 8
The region is back in motion.
You can feel it in the ports before you see it in the
data, the steady return of rhythm across terminals,
the renewed pace of trucks on arterial routes, and
the quiet coordination of systems that rarely pause,
even when the world does.
Logistics in the Middle East has always been more
than movement. It is continuity in action. A sector
that absorbs disruption, adapts in real time, and
keeps trade flowing through every cycle of change.
This month’s edition follows that story across its
many forms, from freight and aviation logistics to
maritime trade, warehousing, last-mile delivery,
and the technologies reshaping how goods move
through the region. Each segment reflects the same
reality: nothing here stands still for long.
At the centre of this issue is our cover story on
D&F Logistics, a 30-year-old company that has
grown alongside the industry itself, witnessing
its transformation, weathering its pressures, and
remaining a constant through decades of change.
The story continues to unfold.
The Flow
Continues
L e t t e r f r o m E d i t o r
Reeba Asghar
Editor Logistics News ME
reeba@bncpublishing.net
reebaasghar
reeba.asgharx
8 | LOGISTICS NEWS ME | JUNE 2026
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A
s global trade and
logistics continue to
evolve rapidly, Dubai
Customs is advancing
its innovation strategy
through “Shahin”, a fully integrated
smart digital system designed to
strengthen economic security,
ensure trade continuity, and
accelerate cargo movement. The
initiative enhances supply chain
resilience and reinforces Dubai’s
position as a leading global trade
and logistics hub.
Shahin is an end-to-end truck and
cargo tracking system operating
across Dubai’s customs entry
points using advanced satellite-
based technology. It enables real-
time monitoring of shipments from
entry to final destination, providing
full visibility, transparency and
improved operational efficiency
across the supply chain.
A key feature of the system is its
electronic smart seal, applied to
trucks after customs inspection
and clearance. This enables
authorities to monitor shipments
through virtual customs corridors
in real time, with instant alerts in
the event of route deviations or
irregular movements, significantly
strengthening supply chain
security and economic protection.
The system is supported by a
wider digital ecosystem, including
pre-clearance processes and
reduced reliance on paper-
based documentation, helping
to streamline procedures, reduce
waiting times and improve overall
efficiency.
Shahin is further enhanced through
its integration with the Green
Corridor initiative, which facilitates
faster cargo movement and
uninterrupted clearance processes.
Together, these systems ensure the
smooth flow of essential goods and
support continuity across key sectors
such as food, pharmaceuticals, retail
and industry, strengthening market
stability and business confidence in
Dubai’s trade environment.
Leadership: “A Smart System
Safeguarding Trade Continuity”
Mohammed Al Ghaffari, Executive
Director of the Customs Inspection
Division at Dubai Customs, said
Shahin represents a qualitative shift
in customs inspection and cargo
management. “We are not just tracking
shipments through Shahin, we are
building a smart system that ensures
trade continuity and protects supply
chain flow,” he said. He added that the
platform enables real-time monitoring,
faster processing times and enhanced
customs control. He also highlighted
that its integration with the Green
Corridor has strengthened Dubai
Customs’ ability to safeguard essential
goods and maintain market stability.
Sara Al Suwaidi, Supply Chain
Security Advisor at Dubai Customs’
Inspection Division, said “the system
enables rapid detection of irregularities
during truck movements and immediate
response to suspicious activity or route
deviations, enhancing enforcement,
safety and operational efficiency.”
DUBAI CUSTOMS UNVEILS “SHAHIN” TO ENHANCE CARGO FLOW
AND ECONOMIC SECURITY
Shahin is supported by a broader suite of digital solutions
REGIONAL NEWS
12 | LOGISTICS NEWS ME | JUNE 2026
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DSV is positioning customers to navigate disruption while maintaining reliable access to regional
and international markets
NEW 30,000-SQUARE-METRE LOGISTICS FACILITY OPENS AT
JEBEL ALI FREE ZONE THROUGH DSV–ARCAPITA PARTNERSHIP
D
SV, the global transport and logistics leader, and
Arcapita Group Holdings Limited, through its real
estate development platform Lintara Properties, have
announced the completion of a new 30,000-square-
metre build-to-suit logistics warehouse at Jebel Ali Free Zone
(JAFZA) in Dubai.
The facility reflects DSV’s long-term commitment to the UAE
and the wider Middle East, reinforcing its continued investment
in capacity and capabilities in Dubai and confidence in the
market’s role as a global trade and logistics hub. Delivered
as a turnkey development, Lintara Properties oversaw the
project delivery and construction, with Group AMANA acting
as main contractor, utilising advanced modular and off-site
construction methods to ensure efficiency and precision.
Chrys Mendonca, Managing Director of DSV Dubai, said: “I’m
excited to open this state-of-the-art facility expanding our
capabilities to serve both our regional and global customers.
Even in a period of unrest and uncertainty in parts of the
Middle East, we are expanding capacity because we trust the
region’s long-term growth and the UAE’s role as a gateway for
global trade.”
Isa Al Khalifa, Managing Director of MENA Real Estate
at Arcapita and Chief Executive Officer of Lintara
Properties, said: “This build-to-suit facility demonstrates
the ability of Lintara Properties, together with Arcapita, to
originate and deliver complex, high-specification logistics
assets for global blue-chip tenants. Purpose-built to handle
increasingly complex requirements – from pharmaceutical
and temperature-controlled goods to hazardous materials –
the warehouse is able to support supply chains with resilient,
sustainable and best-in-class logistics solutions”.
Located within DSV’s JAFZA South Campus, the warehouse
strengthens the company’s operational footprint in Dubai
and enhances its ability to scale alongside evolving customer
supply chains.
The Grade A facility features high-bay storage, approximately
75,000 pallet positions, extensive loading and docking bays,
temperature-controlled zones, pharmaceutical areas, cold
rooms, workshops, and dedicated spaces for value-added
services and office operations, enabling highly efficient and
flexible logistics performance. The warehouse is located
within the same plot as DSV’s local headquarters, supporting
seamless daily operations and close customer dialogue.
REGIONAL NEWS
LOGISTICS NEWS ME | JUNE 2026 | 13
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S
obha Realty, the global luxury real
estate developer known for innovation
and
future-ready
communities,
has
signed
a
Memorandum
of
Understanding (MoU) with Keeta Drone, the
green air delivery company, to introduce
next-generation air delivery ecosystems
across its integrated developments.
Under
the
partnership,
Sobha
Realty
becomes Keeta Drone’s first official Smart
Community partner in the UAE, reinforcing
its commitment to embedding advanced
infrastructure and sustainable technologies
within its communities. The MoU was signed
in the presence of the Dubai Civil Aviation
Authority (DCAA), marking a key step towards
integrating
smart
logistics
and
future
mobility solutions into premium residential
environments.
Keeta Drone’s technology-driven ecosystem
will
enable
faster,
smarter
and
more
sustainable last-mile deliveries, focused on
operational safety and resident convenience.
Operating
within
government-approved
frameworks,
the
initiative
aligns
with
Sobha Realty’s vision of creating intelligent
communities powered by innovation.
Leveraging its Backwards Integrated model,
Sobha Realty is uniquely positioned to
support the safe and scalable deployment
of air delivery networks while maintaining
the highest standards of quality and
operational excellence. The collaboration
will
be
implemented
in
phases,
with
both organisations committed to safety,
compliance and responsible innovation.
Mr. Francis Alfred, Managing Director,
Sobha Realty, said: “At Sobha Realty, our
vision of luxury extends beyond design and
craftsmanship to the intelligent ecosystems
that power everyday living. This partnership
is not about introducing a new service; it’s
about reimagining how communities function
in a rapidly evolving urban landscape.
Our Backwards Integration model allows us
to engineer and integrate such advanced
technologies with precision, safety and long-
term scalability. By collaborating
with Keeta Drone, we are taking
a decisive step towards building
self-sustained,
future-ready
communities
where
innovation,
sustainability,
and
convenience
are seamlessly embedded into the
resident experience. This is the next
frontier of smart living, and Sobha
Realty is proud to be leading it.”
Dr. Mao, President, Keeta Drone,
said: “This partnership with Sobha
Realty
represents
a
defining
moment for us. Our collective aim is
to support communities that stand
for quality, precision and long-
term thinking - core values that
are deeply embedded in our DNA.
Together, we are not just signing
an agreement; we are laying the
foundation of what the future of
urban living in the UAE looks like.
We are proud to have Sobha Realty
as our Smart Community Partner,
enabling the future, and we look
forward to bringing this vision to life
for their residents across 2026 and
beyond.”
H.E. Mohammed Abdulla Lengawi,
Director General of Dubai Civil
Aviation
Authority
(DCAA)
said: “The Dubai Civil Aviation
Authority is pleased to support the
responsible advancement of air
deliveries by Keeta Drone within
the native community of Sobha
Hartland, reflecting our commitment
to
embracing
innovation
that
is beneficial to the city’s future
mobility ecosystem in the Emirate
of Dubai.”
Both Keeta Drone and Sobha Realty
have also expressed their intention
to explore opportunities beyond the
UAE as Keeta Drone’s deployment
roadmap
grows
and
Sobha
Realty continues its international
expansion.
SOBHA REALTY INTRODUCES FUTURE-READY AIR DELIVERY
SOLUTIONS WITH KEETA DRONE
REGIONAL NEWS
Sobha Realty becomes Keeta Drone’s first official Smart Community partner in the UAE
(L-R)Mr.Francis Alfred-MD,Sobha Realty, H.E.Mohammed Abdulla Lengawi-Director
General, Dubai Civil Aviation Authority, Dr.Mao-President, Keeta Drone
14 | LOGISTICS NEWS ME | JUNE 2026
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T
ruKKer, the Middle East’s leading digital
freight network, has announced the successful
closing of an inaugural trade receivables
securitisation facility of up to US$300 million.
Abu Dhabi Commercial Bank PJSC (ADCB)
acted as Sole Arranger and Sole Lender for the facility,
which is backed by trade receivables across TruKKer’s
operating markets.
A First-of-its-Kind Securitisation for a high-growth
technology startup in the GCC
The transaction marks one of the first multi-
jurisdictional, asset-backed securitisations in the
Middle East for a high-growth technology company,
representing a significant milestone in the evolution
of regional credit markets. By bridging traditional
institutional banking with fast-growing technology
platforms, the deal establishes a new financing model
for the digital economy. Structured as a non-recourse
securitisation via a murabaha facility, the deal aligns
legal and regulatory frameworks across the UAE, Saudi
Arabia and Turkey, providing TruKKer with access to
institutional-grade capital at competitive pricing.
“This transaction is a milestone not only for TruKKer, but
also for the broader regional technology ecosystem. It
gives us access to working capital at benchmark pricing
and marks an important step in the evolution of our
capital strategy. The facility represents a key inflection
point in our journey to build the ‘Uber of Trucks’ for the
region, while supporting the development of logistics
as a core enabler of our economies,” said Gaurav
Biswas, Founder & CEO of TruKKer. “Transitioning
from traditional equity funding to structured, non-
recourse securitisation requires an institutional-grade
technology and financial backbone. ADCB’s strong
structuring capabilities and deep understanding of
our operating model made them an ideal partner in
designing a bespoke facility that can scale alongside
our business.”
Global law firms White & Case LLP and Paul Hastings
acted as legal counsel on the transaction, structuring the
cross-border legal and regulatory framework. HSBC also
played a key operational role as Facility Security Trustee
and Account Bank across multiple jurisdictions, ensuring
robust collateral management. Debashis Dey, Partner
at White & Case LLP commented: “This transaction is an
excellent example of cross-border financial optimised
structuring. Harmonising a securitisation structure
across originators based in the UAE, Saudi Arabia and
Turkey was a complex legal challenge. We think it sets
an amazing model for multi-country originators in the
Middle East, proving that bespoke structured credit
solutions can successfully unlock institutional capital
for fast-growth tech enterprises.”
The facility positions TruKKer to expand its digital
freight network, enhance its carrier ecosystem and drive
further growth across the region.
TRUKKER SECURES UP TO $300 MILLION TRADE RECEIVABLES
SECURITISATION FACILITY WITH ADCB
The successful closing of this facility ensures TruKKer is well-capitalised to expand its
digital network footprint
REGIONAL NEWS
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OP-ED
THE COST OF
FRAGILITY
Dr Fabienne Chedid of Heriot-Watt University
Dubai explores why resilience, flexibility, and
visibility are becoming critical pillars of modern
supply chain strategy.
T
he
escalating
geopolitical
tensions across
the Middle East
have once again
exposed
the
vulnerability of global supply
chains to disruptions at critical
maritime chokepoints. With
approximately 20 per cent
of the world’s oil shipments
passing daily through the
Strait of Hormuz, the current
crisis extends far beyond
an energy issue. It serves
as a stark reminder of the
strategic importance of supply
chain resilience in modern
operations and logistics
management.
Geopolitical instability in key
maritime corridors, whether
driven by economic sanctions,
regional conflict, or attacks
on commercial tankers, poses
significant risks to supply
chain continuity, economic
stability,
and
financial
markets worldwide. At the
same time, these disruptions
are intensifying concerns
around the reliability of
global oil transportation
and containerised trade
flows, exposing the highly
interconnected and fragile
nature of international supply
networks.
The economic consequences
are already becoming evident.
The cost of shipping two
million barrels of crude oil
from the US Gulf Coast to
China has surged to more
than $29 million, reaching
record levels. Freight rates
have climbed to approximately
$14.50 per barrel, dramatically
increasing the overall cost of
oil transportation. Meanwhile,
insurance premiums continue
to rise, and many shipping
operators are being forced
to reroute vessels along
longer and more expensive
alternative paths in response
Dr Fabienne Chedid,
Assistant Professor
in Operations
Management &
Logistics at Heriot-
Watt University Dubai
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The Cost of Fragility
to mounting geopolitical and market
uncertainty.
These developments reinforce the
growing importance of supply chain
resilience, not merely as an operational
advantage, but as a fundamental
capability of modern supply networks.
Organisations must therefore adopt
resilient and adaptive strategies that
are capable of mitigating geopolitical
risks while maintaining continuity
during periods of disruption.
For businesses dependent on Gulf-
region logistics, whether for energy
resources, manufactured goods, or
critical minerals, resilience can no
longer be treated as a reactive measure.
It must be embedded proactively into
operational strategy. In the context
of increasingly volatile chokepoints,
this means moving beyond a narrow
focus
on
agility
and
incorporating
long-term
anticipation, strategic
diversification,
a n d
n e t w o r k
reconfiguration into
supply chain planning.
What
Resilience
Actually Requires
Supply chain resilience
is often treated as a
corporate buzzword,
yet its meaning is both
clear and measurable:
the ability to absorb
disruption, recover
rapidly, and ideally
emerge
stronger.
Research consistently
highlights four core
pillars underpinning
resilient
supply
networks: redundancy, flexibility,
visibility, and collaboration.
Among these, flexibility is especially
critical in the current environment.
Organisations with sourcing flexibility
can pivot quickly to alternative
suppliers when primary vendors are
compromised. Manufacturing flexibility
enables production to shift across
facilities or regions, while logistics
flexibility achieved through the use
of multiple carriers, transport modes,
and shipping routes provides essential
alternatives when key corridors
become unreliable.
The Gulf crisis has demonstrated
precisely why such flexibility is no
longer optional. Companies dependent
on a single shipping lane, port, or
energy source are highly exposed
to cascading operational failures
the moment disruption occurs. By
contrast, organisations with diversified
supply networks and pre-negotiated
alternatives are far better positioned to
absorb shocks and sustain continuity.
Redundancy, meanwhile, often
appears costly during stable periods.
Maintaining buffer stock, reserve
capacity, or backup suppliers may
seem inefficient in the pursuit of lean
operations. However, during times of
crisis, redundancy acts as a form of
operational insurance. Indeed, many
of the companies navigating the
current freight surge most effectively
are those that deliberately built spare
capacity and contingency measures
into their systems well before tensions
escalated.
Visibility across the supply network is
equally vital. Many organisations still
LOGISTICS NEWS ME | JUNE 2026 | 17
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lack a comprehensive understanding
of their extended supply chains,
particularly at Tier 2 and Tier 3 supplier
levels. Without this visibility, it becomes
exceedingly difficult to identify
vulnerabilities, model disruption
scenarios, or respond decisively when
risks materialise. The Strait of Hormuz
crisis has highlighted just how limited
this visibility remains for many firms
with exposure to Gulf-region logistics.
Finally, collaboration has emerged as
one of the most important enablers of
long-term supply chain resilience. In
increasingly fragmented and uncertain
operating environments, organisations
cannot function effectively in
isolation. Meaningful collaboration
with suppliers, logistics providers,
distributors, and strategic partners
strengthens operational visibility,
enhances flexibility, and improves
collective responsiveness across the
wider supply chain ecosystem.
Regional Implications and Strategic
Choices
For Middle Eastern logistics hubs,
particularly the UAE’s ports, which act as
vital connectors between Asia, Europe,
and Africa, the implications extend far
beyond oil exports. Container traffic,
re-export trade, and manufacturing
supply chains all depend upon
infrastructure now operating under the
shadow of geopolitical uncertainty.
Businesses operating within, or
through, the region must therefore
stress-test their networks against a
range of disruption scenarios, from
temporary interruptions to prolonged
instability.
At the national level, differing strategic
responses are beginning to emerge. The
United States is accelerating domestic
energy production and supply chain
decoupling initiatives, while China
is positioning itself as a source of
stability and reliability for global
trading partners increasingly wary of
geopolitical volatility.
For Gulf economies, the challenge
lies in maintaining confidence in
the reliability and resilience of their
logistics infrastructure, even as
shipping markets and insurers continue
to price in heightened geopolitical risk.
The Path Forward
The uncomfortable reality is that many
organisations remain insufficiently
prepared for large-scale supply
chain disruption. Industry surveys
consistently suggest that fewer than
15 per cent of firms consider their
resilience initiatives to be genuinely
effective.
Yet the current crisis also presents
a critical opportunity. Businesses
that invest in diversified sourcing
strategies, agile logistics capabilities,
advanced risk monitoring, and greater
end-to-end supply chain visibility
will be significantly better positioned
to navigate future disruptions which
in today’s interconnected global
economy, are no longer exceptional
events, but an inevitability.
Ultimately, resilience is not about
eliminating risk altogether. It is about
building the capability to absorb
shocks, adapt under pressure, and
recover with strength and continuity.
The Strait of Hormuz is delivering that
lesson in real time. The question is
whether businesses are prepared to
learn from it.
OP-ED
18 | LOGISTICS NEWS ME | JUNE 2026
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Page 19
Das gute Licht.
Returns darkness
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BEGA pole-top luminaires with Dark Sky technology
direct the light in a highly efficient manner only where it is
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bega.com/darksky
Page 20
SMART MOBILITY
From First
Mile to Full
Ecosystem
Islam Abdul Karim, Regional Head of Yango
Group Middle East, highlights how cities are
moving towards seamless, data-driven ecosystems
that connect transport, logistics and everyday
services
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Page 21
From First Mile to Full Ecosystem
1. The UAE is rapidly becoming a global
testbed for smart mobility. How is Yango
Group adapting its global platform
specifically for the operational, regulatory,
and behavioural dynamics of the UAE
market?
The UAE offers a uniquely strong environment
for innovation, underpinned by a clear
long-term vision and close public–private
collaboration, which allows solutions to
move rapidly from pilot phase to real-world
deployment.
At Yango Group, our guiding principle is
“go global, go local”. In practice, this means
local teams lead the way. We bring global
technology, but we shape it around the
operational, regulatory and behavioural
realities of each market.
In the UAE, this includes adapting to
distinctive mobility patterns, such as
peak demand around key urban hubs and
climate-driven usage behaviours. From a
regulatory perspective, we work closely with
authorities to ensure full compliance, while
also contributing to the broader innovation
agenda within the sector.
Importantly, smart mobility is only one part
of a wider digital ecosystem. Through close
alignment with local priorities, the Yango
superapp brings together mobility, logistics,
navigation and everyday services, creating a
connected digital layer that supports a more
efficient and integrated urban experience.
2. Do you see the company evolving into
a broader “urban systems” player in cities
like Dubai, and what would that future look
like in practice?
Cities such as Dubai are in a constant state of
evolution, and our own development reflects
that pace of change. At Yango Group, we
typically begin with mobility, one of the most
frequently used and essential urban services,
because it provides real-time insight into how
people move, how demand is distributed, and
how cities function in practice.
From that foundation, the platform naturally
expands. In several markets today, it already
integrates ride-hailing, delivery, e-commerce,
payments, navigation and everyday services
within a single digital environment.
This evolution has not been driven by a fixed
roadmap, but by continuous feedback from
users and partners. Passengers asked for more
integrated services and improved navigation;
drivers sought greater flexibility in earning
opportunities, which led to the introduction
of delivery services alongside ride-hailing.
Step by step, the ecosystem has evolved in
response to real needs.
What has emerged is not simply a broader
product suite, but a more connected daily
experience — one that increasingly becomes
part of how people live, move and interact with
the city. In the UAE, we have also introduced
Yango Play, an entertainment platform, and
Yasmina, our Arabic-language AI assistant.
We are already seeing strong ecosystem
engagement, with more than half of new users
interacting with at least two services within
their first two weeks, a trend that continues to
grow over time.
Looking ahead, we see deeper collaboration
between Yango Group and cities, where our
Islam Abdul Karim,
Regional Head of Yango Group Middle East
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Page 22
services contribute to more efficient, responsive
and data-informed urban development.
3. With ongoing work around connectivity
solutions, including links to rail networks like
Etihad Rail, what do you see as the biggest
barriers to solving first- and last-mile transport
in the UAE, and where is Yango focusing its
innovation?
In the UAE, the primary challenge is not the
availability of transport options, but the seamless
connection between them. This is where Yango
Group can add value, working closely with both
public and private stakeholders to bridge those
gaps.
A recent example is our MoU with Etihad Rail,
where we are collaborating to enhance operational
coordination around rail stations. This includes
clearly defined pick-up and drop-off zones,
improved vehicle access flows, and peak-hour traffic
management strategies, all designed to ensure
smoother point-to-point journeys for passengers.
In the next phase, we aim to explore deeper technical
integration between our platforms, moving towards
a more unified travel experience where different
modes of transport
operate as part of
a single, connected
journey.
4. How is Yango
using data and AI
to optimise not just
individual trips, but
the wider flow of
people and goods
across a city? Could
this
eventually
i n flu e n c e
h ow
cities themselves
are planned and
managed?
Data and AI are
embedded at the
core of Yango Group’s
operating model. Our
approach is not to
adopt AI for its own
sake, but to build
systems where human
expertise and machine
intelligence
work
together and improve
continuously
over
time.
We are constantly refining our processes. Our
routing system, for example, combines machine
learning models with real-time traffic data and
historical journey patterns, processing multiple
data streams simultaneously to calculate optimal
routes in milliseconds. In 2025, Yango’s AI-powered
routing helped users save more than five million
hours globally, including 34,000 hours in Dubai and
Abu Dhabi.
The same intelligence layer is applied to logistics. In
Dubai, for instance, we have deployed autonomous
delivery robots in partnership with noon, enabling
safe, contactless deliveries within a two-kilometre
radius, meeting growing expectations for speed,
reliability and convenience.
Crucially, these improvements are interconnected.
Small gains in routing, demand forecasting and fleet
allocation compound over time, gradually improving
how people and goods move across the city.
Looking ahead, this creates a continuous feedback
loop. As we process mobility and logistics data, we
gain deeper insight into how cities function, insights
SMART MOBILITY
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that can support better planning and
infrastructure decisions. In this sense,
AI is not only enhancing services; it is
contributing to the evolution of smarter
cities, with Yango playing an active role
in that transformation.
5. What makes Dubai and its transport
ecosystem, particularly through the
Dubai Roads and Transport Authority,
an effective environment for piloting
new mobility solutions compared to
other global cities?
Dubai has built a transport ecosystem
designed for speed of execution, where
innovation can be rapidly deployed,
tested and scaled. This is enabled by a
combination of centralised governance,
clearly defined targets, advanced
infrastructure, and strong public–private
collaboration.
A key role is played by the Dubai
Roads and Transport Authority, which
brings together strategic oversight and
operational execution. This integrated
structure significantly accelerates
decision-making and creates an
environment where new mobility
solutions can be piloted efficiently.
A strong example is our collaboration
with the RTA on a shared school transport
service in Dubai. The programme
optimises routes by grouping students
from multiple schools within the
same area, supported by live tracking,
centralised monitoring and transparent
trip management. The result is more
reliable journeys, reduced congestion,
and improved overall efficiency.
Dubai offers a uniquely supportive
environment for innovation, and we are
growing alongside the city, aligning our
services with its broader development
trajectory.
6. How do you see on-demand
mobility services complementing
a national rail network like Etihad
Rail, particularly in shaping seamless
door-to-door journeys across the
UAE?
On-demand mobility and national
rail networks such as Etihad Rail are
fundamentally complementary. Rail
provides the high-capacity backbone for
intercity travel, but on its own it cannot
deliver a fully seamless door-to-door
journey.
This is where Yango plays a critical
role, ensuring the different parts of the
journey are connected in practice, not
just in theory.
.
Our partnership with Etihad Rail focuses
on closing this gap. Operationally, this
means improving first- and last-mile
connectivity around stations. Looking
ahead, the next step is deeper technical
integration between our platforms,
enabling better alignment with rail
schedules, more precise routing, and a
more consistent end-to-end experience.
The objective is to move from fragmented
modes of transport towards a single
continuous journey, where transitions
are seamless and the overall experience
is simple, predictable and intuitive.
7. If you look five years ahead, what
would a fully integrated Yango-
enabled mobility ecosystem in the UAE
look like from ride-hailing to logistics
to public transport integration, and
what milestones need to be achieved
to get there?
Over the next five years, Yango Group will
continue to expand its mobility, delivery,
navigation and AI-driven urban services,
strengthening the technological
foundations for more connected and
efficient cities across the UAE.
In practical terms, this means mobility
becoming significantly more seamless.
Users will be able to plan, book and
complete
end-to-end
journeys
across ride- hailing, public transport
and logistics within a single interface,
supported by unified payments and real-
time coordination.
Achieving this vision will require several
key milestones. First, full mobility
integration to ensure seamless first- and
last-mile connectivity. Second, data
interoperability to enable real-time
coordination across transport modes.
Third, unified payments and booking
systems to deliver a frictionless user
experience. And finally, strong ecosystem
partnerships across both public and
private sectors.
While complex, this journey delivers
immediate and tangible benefits, from
simpler daily routines to improved
efficiency for cities and businesses alike.
Ultimately, it is about building more
connected, resilient and opportunity-
rich urban environments, together with
the markets we serve.
From First Mile to Full Ecosystem
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D
ubai’s public transport usage surpassing
802 million journeys, is far more than a
milestone. It is a clear indicator of a rapidly
growing city experiencing a profound
increase in mobility demand. Across the
world, transport systems are undergoing a fundamental
shift, as communities increasingly move away from
private vehicle ownership towards on-demand,
shared access. This transition is not merely a product
of technological progress, but a reflection of deeper
societal change, shaped by sustainability priorities
and rising expectations for convenience, reliability, and
seamless connectivity.
The global shared mobility market underscores this
momentum and is anticipated to grow from USD
96 billion in 2026 to over USD 440 billion by 2034.
However, scale introduces complexity, as conventional
infrastructure planning is no longer adequate. With
cities like Dubai rapidly expanding, the key challenge
is shifting from ‘just’ building additional infrastructure
to ensuring that mobility systems operate intelligently
MOBILITY
From Congestion
to Coordination
Nathan Marsh,
Senior Vice President and Regional Executive EMEA
Nathan Marsh of Bentley Systems discusses why
predictive, data-driven infrastructure is becoming
essential to building resilient and future-ready cities.
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From Congestion to Coordination
and sustainably across existing and new infrastructure schemes,
even amid geopolitical pressures.
At its core, the challenge is no longer about moving vehicles. It
is about orchestrating an interconnected ecosystem of people,
transport modes, and infrastructure networks. Dubai’s rising
ridership reflects a decisive behavioural shift, as residents
and visitors increasingly opt for the metro, buses, and shared
mobility services to navigate the city more efficiently. This
transition is particularly critical in a context where population
growth is often outpacing the speed at which infrastructure
can be delivered. The result is an urgent need to maintain fluid,
uninterrupted mobility across an expanding urban landscape.
As expectations evolve, so does the definition of effective
transport. Journeys are now judged not only by distance or
speed, but by seamlessness,
minimal
delays,
real-
time responsiveness, and
integrated
connectivity
across modes. Meeting these
expectations will define the
next era of urban mobility,
and ultimately determine
which cities emerge as global
leaders in smart, sustainable
transport systems.
Growing Strain on Urban
Mobility Systems
The surge in Dubai’s public
transport usage highlights
both the success of sustained
investment and the mounting
pressure that comes with
rapid urban expansion. Rising
demand places increasing
strain on roads, transit
networks, and pedestrian
infrastructure, particularly
during peak hours. However,
mobility systems still often
operate in silos, limiting their
ability to function as a fully
optimised network.
Globally, the cost of such
inefficiencies is already well
documented. In the United
States, for instance, drivers
lost an average of 43 hours
to congestion in 2024 alone,
resulting in an estimated USD
74 billion in economic losses.
While Dubai’s infrastructure
is among the most advanced
globally, the speed and scale
of its growth make proactive,
integrated planning not just
beneficial, but essential. Sustainability further intensifies this
challenge. As the UAE advances towards its Net Zero 2050
commitments, the transport sector is under increasing pressure
to reduce emissions while simultaneously supporting continued
economic expansion and urban development. The equation
is clear: more mobility must be delivered, but not necessarily
through more vehicles.
From Reactive Systems to Predictive Infrastructure
Addressing this complexity requires a fundamental shift in
mindset, from reactive infrastructure development to predictive,
data-driven planning. This is where technologies such as digital
twins and mobility simulation are becoming increasingly critical.
Mobility simulation uses advanced modelling, traffic analytics,
and city-scale digital environments to replicate and analyse
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how people, vehicles, and goods
move through transport networks. It
enables planners to test real-world
scenarios from new road layouts and
public transport expansions to EV
charging deployment, construction
impacts, and autonomous vehicle
integration before any physical
changes are implemented.
A digital twin takes this further,
providing a continuously updated
virtual representation of a physical
city or transport system. By
integrating live operational data,
multimodal mobility patterns, and
infrastructure constraints into a
unified model, it allows decision-
makers to anticipate system
behaviour and evaluate outcomes
before execution. Together, these
tools shift urban planning from
assumption to simulation, enabling
cities to design with foresight rather
than reaction.
Practical Applications Reshaping
City Planning
The real-world applications of
mobility simulation are already
transforming
how
transport
systems are designed and managed.
By forecasting the impact of
infrastructure changes, whether
introducing new bus routes, rerouting
traffic during construction, or
opening new transit hubs, planners
can optimise decisions before
implementation, reducing cost,
disruption, and inefficiency.
These tools also enhance pedestrian
flow management in high-density
environments such as airports,
stadiums, and major transport
interchanges, improving both safety
and operational performance. When
combined with big data analytics,
they enable more evidence-based
investment decisions and more
efficient allocation of public resources.
Importantly, mobility simulation also
provides a controlled environment
to stress-test emergency scenarios,
including extreme weather events,
infrastructure failures, or large-scale
disruptions, ensuring cities are better
prepared and more resilient in times of
crisis.
International examples already
demonstrate their value. In London,
Bentley OpenPaths, a transport
planning and modelling platform,
played a key role in the development
of the Elizabeth Line, the city’s most
significant transport expansion in over
half a century, enabling integration
MOBILITY
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across highly complex networks.
In Edmonton, similar modelling
tools have supported city-
wide traffic simulation, helping
planners respond to rapid
population growth and optimise
infrastructure investment under
budget constraints.
These cases underline a clear
shift: predictive infrastructure
is no longer optional. It is
becoming essential for managing
complexity, reducing inefficiency,
and improving long-term urban
performance.
Shaping the Next Phase of
Mobility across Fast-Growth
Smart Cities
The UAE has long positioned
itself at the forefront of smart
city development, underpinned
by sustained investment in
digital transformation, artificial
intelligence, and sustainable
infrastructure. Within this
context, digital twins are
emerging as a foundational
capability, connecting transport
modes, infrastructure systems,
and real-time data into a unified
operational view of the city. As
mobility demand continues to
rise, the central question is no
longer whether cities will expand
their infrastructure, but how
effectively that infrastructure
will perform under sustained
pressure. The defining leaders
of the next era will not simply be
those that build more, but those
that can anticipate more — cities
capable of simulating, optimising,
and refining mobility systems
before challenges emerge. In this
future, success will be defined
by the ability to transform
complex, multi-layered data into
actionable intelligence; enabling
smarter, more resilient, and
more sustainable urban mobility
systems designed not just for
growth, but for endurance.
From Congestion to Coordination
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Why Responsible Innovation Matters: How Keeta Drone Is
Building Safe Aerial Delivery in the UAE
Drone delivery is approaching a defining moment. What was
once viewed as a futuristic concept is rapidly becoming an
operational reality, and the UAE is firmly at the forefront of
this transformation. The question is no longer whether aerial
delivery will become part of the urban landscape, but rather who
will build it responsibly and to what standard.
The drone itself is only the most visible part of the equation.
Beneath every successful flight lies a complex delivery
network built on robust regulatory partnerships, rigorous
safety standards, advanced engineering, and the trust of the
communities it serves. These are the
foundations that determine whether
aerial logistics can scale sustainably
and become a lasting part of modern
cities.
At Keeta Drone, this belief is grounded
in experience. Having completed
more than 900,000 successful
deliveries across Mainland China,
Hong Kong and Dubai, we understand
that responsible innovation is
not simply about technological
capability; it is about building
systems that people, businesses and
regulators can trust.
A foundation of Regulatory
Partnership
We commenced licensed commercial
operations in Dubai at the end of 2024
under the full oversight of the Dubai
Civil Aviation Authority (DCAA).
From day one, we have viewed our
relationship with the authority as
more than a regulatory requirement;
it is a strategic partnership.
The DCAA has established one of the
world’s most progressive aviation
frameworks, supported by an ambitious vision to achieve 70
per cent drone delivery coverage across Dubai within the next
five years. Delivering on a mandate of this scale requires close
collaboration between regulators and operators. Every route we
fly is approved by the DCAA. Every corridor is mapped in close
coordination with the authority. Every new service area begins
with regulatory alignment, which serves as the foundation
for every subsequent stage of deployment. This collaborative
approach is essential to ensuring that innovation progresses
safely, efficiently and at scale.
Safety before scale
At Keeta Drone, safety is not a feature; it is the principle that
governs every decision we make. Our operations are powered
by a sophisticated Trajectory-Based Operation System that
dynamically optimises flight paths in real time, responding
to changing conditions rather than relying on fixed routes.
Advanced geofencing technology establishes clear boundaries
around restricted airspace and sensitive infrastructure, ensuring
aircraft remain within approved corridors at all times. Meanwhile,
our Remote Cockpit Monitoring system provides continuous
human oversight across the fleet, even as individual aircraft
operate autonomously.
Before any new route is launched, it undergoes extensive
simulation, rigorous testing and phased real-world validation.
Only once it meets our exacting safety standards do we expand
operations and increase capacity. This disciplined approach
has enabled us to maintain a zero-accident record across every
AERIAL DELIVERY
The UAE’s
Next Mobility
Frontier
Junwei Yang, General Manager, Keeta Drone
UAE, discusses the foundations required to
build safe, reliable and trusted aerial delivery
networks for the future
Junwei Yang,
General Manager,
Keeta Drone UAE
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market in which we operate. For the
businesses, communities and regulators
we work alongside in the UAE, that
consistency provides the confidence
necessary for long-term adoption and
growth.
Engineered for the UAE weather
Operating in the UAE presents challenges
unlike those found in many other
markets. High temperatures, strong
winds and frequent sand exposure place
significant demands on aerial delivery
systems. To meet these conditions, we
have invested heavily in adapting our
hardware specifically for the region. Our
drones are engineered to perform reliably
in Dubai’s desert climate, maintaining
operational stability in high winds,
dusty environments and temperatures
exceeding 50°C.
This level of environmental resilience is
not simply an engineering achievement;
it is a prerequisite for building a
dependable aerial logistics network
capable of serving communities year-
round.
Community trust as infrastructure
For developers, operators and municipal
authorities evaluating drone delivery as
long-term infrastructure, public trust is
every bit as important as technological
performance.
Our partnership with Sobha Realty,
which represents the UAE’s first smart-
community drone delivery integration,
demonstrates how this trust can be
built in practice. Developed in close
coordination with the DCAA, dedicated
air corridors have been established to
ensure safe and efficient operations.
Residents will be able to track deliveries
in real time through a seamless digital
experience, designed to make aerial
delivery feel intuitive, reliable and
naturally integrated into everyday life.
By prioritising transparency, convenience
and safety, we aim to ensure that drone
delivery becomes not an unfamiliar
technology, but a trusted service woven
into the fabric of modern communities.
The standard the UAE is setting
The UAE made a deliberate decision
not to wait for drone delivery to mature
elsewhere before embracing its potential.
Instead, it has chosen to lead. That
ambition places a clear responsibility
on the operators entrusted to help
shape this emerging ecosystem. As the
world’s second-largest drone delivery
operator and the only provider operating
commercially at this scale within the UAE,
Keeta Drone recognises the significance
of that responsibility.
What is being built today, through
collaboration between regulators,
developers, businesses and communities,
is far more than a pilot programme. It
is the foundation of an aerial logistics
ecosystem that has the potential to
redefine urban delivery across the region
for decades to come. Building that future
responsibly, safely and to a standard
worthy of the UAE’s ambitions remains
our commitment on every route we
launch and every flight we undertake.
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3PLS
THE AUTOMATION
IMPERATIVE
Third-party logistics providers are accelerating investment in warehouse
expansion and automation as global supply chains face mounting
geopolitical and operational pressures, according to Matthieu Kulezak,
Senior Analyst at Interact Analysis.
W
ith political volatility showing little sign of easing
and global supply chains remaining under sustained
pressure, companies are increasingly rethinking how
logistics is structured and delivered. The result is a marked
shift towards third-party logistics providers (3PLs), which
are rapidly expanding warehouse capacity and accelerating
investment in automation to keep pace with rising demand
and operational complexity.
As supply chains become more fragmented and harder
to predict, the appeal of outsourcing logistics has grown
stronger. In-house networks are increasingly strained by
Matthieu Kulezak,
Senior Analyst at Interact Analysis
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The Automation Imperative
longer lead times, heightened risk
exposure, and the growing difficulty
of managing multi-market operations
in an unstable environment. Against
this backdrop, 3PLs are emerging not
just as service providers, but as critical
stabilisers within global trade flows.
This shift is clearly reflected in
the Global Supply Chain Stress
Index, which recorded a sharp rise
in April 2025. The increase came
amid renewed disruption to global
trade routes, forcing companies
to reroute shipments, reassess
sourcing strategies, and operate in an
environment defined by uncertainty
rather than predictability.
Ongoing geopolitical tensions, shifting
tariff regimes, and an increasingly
fragmented policy landscape have
added further friction. For many supply
chain leaders, the result has been
hesitation and in some cases delay as
investment decisions become harder
to justify in such an unpredictable
climate. After a relatively calmer
period through 2023 and early 2024,
conditions are once again becoming
more volatile, with 2025 and 2026
expected to remain highly changeable.
What is emerging is a deeper
structural shift: a global supply chain
environment defined not by stability,
but by constant adjustment. Costs are
rising, lead times are stretching, and
operational complexity is becoming
a permanent feature rather than a
temporary disruption.
A sector responding in real time
The impact of this rising stress is
already visible in the performance
and expansion strategies of major
3PL players. Historically, spikes in
supply chain disruption have closely
tracked revenue growth across the
sector. In 2020, when the Global Supply
Chain Stress Index stood at around
0.5, combined quarterly revenues for
major logistics providers such as DHL
Group, Kuehne + Nagel, CEVA Logistics,
and A.P. Moller – Maersk totalled
approximately €32 billion. By 2022,
as the index surged above 2.0, that
figure had climbed
dramatically to
nearly €58 billion.
Infrastructure
trends tell a similar
story.
While
overall warehouse
construction
has
softened
with the global
index
falling
from 107 in 2022
to 103 in 2024
and expected to
remain broadly
flat through 2030,
the
trajectory
for 3PL-specific
development
is
moving
in
the
opposite
direction.
The
3PL construction
index is forecast to rise from 103 to 112
between 2024 and 2026, underscoring
a clear pivot towards outsourced
logistics capacity.
This expansion is already materialising
on the ground. CEVA Logistics is
developing a major new facility in
Singapore, adding significantly to
its global footprint, which will reach
around 4 million square feet. Meanwhile,
Kuehne + Nagel has strengthened its
European healthcare logistics network
with a 108,000 square foot distribution
centre in Germany, a clear signal of
growing demand for specialised, high-
complexity supply chains.
Mobile robots provide the flexible
and scalable automation 3PLs
require
3PLs have always relied on a high
degree of flexibility. Contracts are
often shorter, SKU mixes change
regularly, and facilities deal with a high
volume of clients. This means 3PLs
tend to prefer mobile automation that
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3PLS
can scale alongside demand and can be swiftly redeployed
elsewhere as needed.
Mobile robot revenue from 3PL customers has grown at a
faster rate than the rest of the market since 2023, and will
continue to do so until 2030, according to our forecasts.
While the total market is expected to grow by a factor of
three during that time, 3PL customer growth is predicted
to grow sixfold. DHL Supply Chain recently extended its
deal with Locus Robotics to provide 2,000 autonomous
mobile robots (AMRs) worldwide. Meanwhile, DSV plans to
deploy automation across 20 fulfillment centers, including
AutoStore robotic storage and retrieval systems (ASRS).
Automation becomes the new backbone of flexibility
At the heart of this transformation is automation, not as a
futuristic add-on, but as a practical necessity.
3PLs have always been defined by their ability to flex. Unlike
fixed internal logistics networks, they operate across multiple
clients, industries, and demand cycles. Contracts shift, SKU
profiles evolve, and operational requirements change with
remarkable speed. In this environment, rigidity is a liability.
Flexibility is everything.
That is why mobile automation is becoming such a central
investment focus. Autonomous mobile robots (AMRs),
scalable warehouse systems, and modular automation
solutions allow 3PLs to expand or reconfigure operations
quickly, without the long lead times associated with
traditional infrastructure.
The data reflects this shift. Mobile robotics adoption among
3PL customers has outpaced the broader market since 2023
and is expected to continue doing so through to 2030. While
the overall market is forecast to triple in size, demand from
3PLs is projected to increase sixfold, a striking indication of
where operational priorities now lie.
Major industry players are already acting at scale. DHL Supply
Chain has expanded its partnership with Locus Robotics,
deploying 2,000 autonomous mobile robots globally. At the
same time, DSV is rolling out automation across 20 fulfilment
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The Automation Imperative
centres, including the implementation
of AutoStore systems for high-density
storage and retrieval.
The blurring lines between logistics
and technology
As automation becomes more deeply
embedded, the traditional boundaries
of the industry are beginning to shift.
System integrators, once focused
primarily
on
designing
and
implementing automation architectures,
are expanding their role significantly.
Increasingly, they are providing end-
to-end solutions that include software,
maintenance, equipment supply, and
even on-site operational support.
This evolution is creating a subtle
but important convergence between
3PLs and technology providers.
As logistics operators invest more
heavily in automated infrastructure
to drive efficiency and differentiation,
and integrators move further into
operational territory, their value
propositions are beginning to overlap.
In some cases, this convergence
is already visible. GXO Logistics’
acquisition of Invar Group signals a
move towards deeper integration of
automation expertise within logistics
operations, while companies such
as Nimble Robotics are pushing the
boundaries further still, operating fully
automated fulfilment services powered
by proprietary robotics systems.
Final thoughts
Rising supply chain complexity
continues to drive demand for 3PL
services,
while
simultaneously
accelerating investment in automation
and
infrastructure.
Periods
of
uncertainty, rather than slowing
progress, are now acting as catalysts for
reinvention.
As 3PLs and system integrators move
closer together, the distinction between
logistics provider and technology
operator is beginning to fade. In its place,
a new model is emerging, one where
automation, flexibility, and resilience
are no longer optional advantages, but
foundational requirements.
In this environment, 3PLs are becoming
essential architects of global supply
chain stability, offering the scale, agility,
and adaptability needed to navigate a
world defined not by predictability, but
by perpetual change.
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COVER STORY
THE NEW
LOGISTICS
REALITY
In an exclusive conversation with Reeba Asghar, Faheem
Shaikh, Founder & Managing Director of D&F Logistics,
says customer expectations in logistics have transformed
dramatically over the past three decades
1. With ongoing geopolitical
tensions
and
shipping
disruptions affecting the region,
what are the biggest operational
blind spots that businesses in
the GCC still underestimate
when it comes to supply chain
resilience?
When the crisis first unfolded,
I think the biggest blind spot
was simply how vulnerable we
are in this region, particularly
given our dependence on critical
maritime routes and the Strait of
Hormuz. For many businesses,
stability
had
almost
become
something taken for granted, as
though uninterrupted trade flows
were guaranteed. Then, almost
overnight, we realised how quickly
a single geopolitical event could
disrupt the entire ecosystem.
What became evident very early
on was the lack of contingency
planning, not only among shipping
lines and carriers, but across the
wider business community as
well. For years, operations had run
smoothly, and few had seriously
considered what would happen if
vessels were suddenly unable to
enter the Gulf.
Shipping lines themselves were
caught
in
an
unprecedented
situation.
Many
vessels
were
already
mid-voyage
with
no
clear
instruction
on
where
cargo should be diverted. In line
with B/L clauses, a number of
carriers
discharged
containers
at alternative ports across the
region, including ports in India,
Pakistan, the Red Sea, Jeddah, and
even parts of North Africa such as
Algiers and Djibouti because they
could not leave vessels anchored
indefinitely waiting for access.
That
created
another
major
challenge: thousands of containers
stranded at transhipment points
for weeks while shipping lines
worked out how to move them
onwards into the UAE. Eventually,
alternative
corridors
emerged.
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The New Logistics Reality
Faheem Shaikh,
Founder & Managing Director of D&F Logistics
WWW.CBNME.COM
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Cargo could be routed through ports
such as Khorfakkan and Fujairah,
which fortunately sit outside the Strait
of Hormuz, before being trucked into
Dubai and the wider UAE. Similarly,
cargo arriving in Jeddah could be
cleared under transit arrangements
and moved overland into the UAE.
However, these were reactive solutions
rather than pre-planned contingency
measures. The crisis exposed just
how important proactive resilience
planning has become for the region’s
logistics ecosystem.
2. We’re seeing many companies
shift between sea, air, and land
freight depending on cost and
reliability. From your perspective,
how
are
these
modal
shifts
reshaping the logistics market in
the Middle East?
Air freight, in many ways, is currently
functioning as a stop-gap solution.
The reality is that air cargo can
never fully replace the sheer scale,
volume, and efficiency of sea freight.
A single container vessel carrying
10,000 forty-foot containers simply
cannot be substituted by air freight
capacity. Even a dedicated freighter
aircraft carrying 80 tonnes of cargo
would only equate to the contents of
two or three shipping containers. The
difference in scale is enormous.
What we are seeing now is a temporary
balancing act. Businesses are using
air freight for urgent or high-priority
goods while relying on sea freight
for
larger,
lower-value
volumes.
Transit times by sea have increased
substantially because vessels are
being rerouted through alternative
transhipment hubs before reaching
the Gulf. Shipments that once took
20 to 30 days are now taking 50 to 60
days in some cases.
To bridge that gap and maintain
stock
availability,
companies
are
increasingly turning to air freight
despite the significantly higher cost.
At the same time, air freight rates
have risen dramatically due to higher
fuel prices, aviation costs, and limited
capacity. In many cases, rates have
nearly doubled.
For
certain
high-value
or
time-
sensitive products, air freight remains
commercially viable. However, for
lower-value goods, the transport cost
COVER STORY
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The New Logistics Reality
can quickly outweigh the value of
the products themselves, making
it economically unsustainable.
3. After more than 30 years
in logistics, how has customer
expectation
changed,
particularly
around
speed,
transparency, and contingency
planning, compared to when
you first entered the industry?
When I first entered the industry,
Port
Rashid
was
the
main
operational port while Jebel Ali
was only beginning to establish
itself as a hub. At that time, the
industry was almost entirely
manual. There was no email,
communication relied on faxes,
phone calls, and face-to-face
interaction.
Everything
was
far
more
personal. To clear a shipment,
you physically visited customs
offices, met customs officers,
submitted paperwork manually,
and coordinated directly with
shipping
lines.
The
entire
process
depended
heavily
on relationships and human
interaction.
Three
decades
later,
the
transformation
has
been
extraordinary. Jebel Ali has evolved into one of the world’s
leading logistics hubs, while ports such as Fujairah and
Khorfakkan have become strategically vital alternatives
during periods of disruption. DP World has also responded
efficiently by establishing road corridors that allow cargo
discharged at these ports to be transported quickly into Jebel
Ali and the wider UAE market.
At the same time, the industry itself has become significantly
more digitised and automated. Freight forwarding today
is largely managed online, from shipping line systems to
customs processing and customer communication. While
this has improved efficiency enormously, it has also made
the industry far less personal than it once was. Customer
expectations have changed just as dramatically. In the past,
clients were often more understanding of delays or gaps in
communication. Today, expectations revolve around real-
time visibility and instant transparency. Customers can track
vessels online, monitor shipment locations globally, and
expect immediate updates at every stage of the journey.
Technology has fundamentally transformed both the logistics
industry and customer behaviour. Transparency, speed, and
responsiveness are no longer optional, they are expected as
standard.
4. Cross-border logistics in the GCC can still involve
regulatory and infrastructure challenges. Which markets
or trade corridors currently present the biggest
opportunities, and which remain the most difficult to
navigate operationally?
The current disruptions have forced many businesses in
the region to rethink their traditional sourcing strategies.
Companies that previously depended heavily on suppliers
in Europe are now increasingly diversifying towards markets
such as India and China.
One of the key reasons is transit efficiency. Cargo from
Europe now faces significant delays due to rerouting and
shipping disruptions, often adding an extra 15 to 20 days
to transit schedules. By comparison, shipments from India
can arrive within eight or nine days, while cargo from China
may take around 10 to 15 days. That difference has a major
impact on inventory planning and supply continuity. As a
result, India and China currently present some of the most
significant opportunities for regional trade and supply chain
restructuring.
The UAE also holds a strategic advantage because of ports
such as Fujairah and Khorfakkan, which lie outside the Strait
of Hormuz. This enables the country to continue functioning
as a major logistics and redistribution hub for the wider GCC,
particularly for countries without similar alternatives.
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COVER STORY
Operationally, however, one of the
biggest challenges remains navigating
customs regulations and differing
compliance
frameworks
across
multiple transhipment countries. The
UAE has developed a highly efficient
and automated logistics ecosystem,
but not every market operates at the
same level of speed and integration.
That disparity can create delays and
operational complexity when cargo
moves through multiple jurisdictions.
5.
D&F
Logistics
has
handled
humanitarian,
government,
and
high-value
project
cargo.
What
separates successful crisis logistics
operations from those that fail under
pressure, especially during periods
of regional instability?
Over the years, we have handled a
wide range of specialised projects,
from shipments for United Nations
peacekeeping missions in Africa to
logistics
support
for
international
cricket tournaments and even the
transportation of the world’s tallest
flagpole to Tajikistan. That project
involved moving 60 tonnes of flagpole
components across multiple countries
into a landlocked destination. The cargo
travelled by sea and then overland
through
three
different
countries
before finally reaching Tajikistan.
Projects like these demonstrate that
successful crisis logistics depends
heavily on preparation, coordination,
and adaptability. When cargo is moving
through
several
jurisdictions,
you
must have trusted representatives on
the ground, understand local customs
requirements in advance, and ensure
documentation is fully prepared before
the shipment even departs.
The difference between success and
failure in crisis logistics often comes
down to three things: rapid decision-
making, strong communication, and the
ability to adapt quickly as conditions
change.
Whether during COVID-19 or other
regional disruptions, we learned that
resilience comes from preparing for
contingencies while remaining flexible
enough to respond when situations
evolve unexpectedly. Challenges will
always arise, but organisations that
can adapt quickly are the ones that
emerge stronger.
6. As D&F Logistics continues
to
expand
its
regional
and
international operations, what are
the company’s key priorities for
growth over the next few years?
For us, growth is not simply about
increasing scale or volume. Our
priority
is
capability-led
growth,
ensuring we have the right people,
expertise, and operational strength
in place to solve customer challenges
effectively.
One thing I would never want to lose is
the personal connection we have with
our clients. Our philosophy has always
been “service with a personal touch”,
and many of our customers have
been with us since we first started in
1997. In a highly competitive industry
where decisions are often driven
purely by price, those long-standing
relationships say a great deal.
Going forward, our focus will remain on
resilience, adaptability, automation,
and operational excellence. As a
company with nearly three decades of
history, we recognise the importance
of
embracing
digitalisation
and
evolving with changing customer
expectations.
Ultimately, we believe sustainable
growth must be built on operational
capability and long-term service
quality, not simply on handling larger
volumes.
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Having expanded Gulf Craft into a global player during
your first chapter, what is the next frontier for growth
under your renewed leadership?
Our focus is firmly centred on strengthening Gulf Craft’s
presence across key international markets while elevating how
each of our brands is experienced globally.
Today, Gulf Craft has evolved into a house of brands, offering
vessels ranging from 32 to 175 feet, each strategically
positioned within clearly defined market segments. Majesty
remains our flagship global brand, delivering refined semi-
custom yachts and superyachts, while Nomad caters to
family yachting with the concept of creating a true “home on
the water”. Oryx and SilverCat serve the day boating, high-
performance, and sport-fishing sectors, alongside our growing
portfolio of utility vessels designed for both government and
private-sector applications.
This breadth of offering is entirely intentional. Sustainable
growth comes from maintaining clarity within the portfolio
and ensuring every brand resonates authentically within the
right markets.
A key pillar of our next phase is the continued strengthening
of our dealer network. We are highly selective about who
represents Gulf Craft because long-term success depends on
partnerships that can deliver the right client experience and
uphold the standards associated with our brands. At the same
time, we are reinforcing our position within established markets
such as the United States, while expanding strategically across
Charting the Next Wave of Global Growth
From production floors to global strategy,
Erwin Bamps, CEO of Gulf Craft Group,
remains deeply involved in every layer of
Gulf Craft’s evolution
Charting the
Next Wave of
Global Growth
Erwin Bamps,
CEO of Gulf Craft Group
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the Asia-Pacific region, where we see
considerable long-term potential.
Ultimately, growth for us is rooted in
consistency. When the product, the
customer experience, and the people
behind the brand are aligned, market
confidence naturally follows.
How do you see the expectations of
high-net-worth customers evolving,
and how is Gulf Craft adapting to
meet those shifts?
Today’s high-net-worth clients are
no longer simply purchasing a yacht;
they are investing in an experience, a
lifestyle, and, above all, peace of mind.
From our perspective, three key
expectations now define the market.
The first is personalisation and
flexibility. Owners increasingly want
to be involved in the design process,
tailoring layouts, selecting materials,
and customising onboard features to
reflect how they live, entertain, and
spend time at sea.
The second is transparency and
trust. Clients today are exceptionally
informed
and
expect
clear
communication, responsiveness, and
long-term support that extends well
beyond the point of sale.
The third is immediate usability.
Owners want yachts that are
t e c h no l o gi c a lly
a dva nc e d ,
comfortable, intuitive to operate, and
ready to enjoy from day one.
We are also witnessing growing
demand for significantly shorter
delivery timelines. Clients are far less
willing to wait several years for delivery
while still expecting uncompromising
levels of craftsmanship and finish.
This is an area where Gulf Craft
has demonstrated remarkable
capability. The recent Majesty 145, for
example, progressed from concept
announcement to launch in just 14
months, a significant achievement
within this segment of the industry.
You emphasise staying close to
the production floor. In an era of
AI and automation, how do you
balance technological advancement
with craftsmanship and human
expertise?
For us, this is not a question of
balancing two opposing forces,
it is about creating meaningful
collaboration between them. Boat
and yacht building is, and always
will be, a craft. The skill, judgement,
and experience of the people on our
production floor are what define a Gulf
Craft vessel, and that human element
cannot be replicated by algorithms.
Our responsibility is to protect and
enhance that craftsmanship by
removing tasks that do not require
human creativity or expertise. AI and
automation allow us to streamline
repetitive processes such as data
entry, documentation, scheduling, and
planning, enabling our teams to focus
on higher-value work and innovation.
We are already seeing measurable
results. Processes such as cost
preparation have been significantly
reduced in terms of turnaround time,
while production and procurement
operations have become far more
agile and responsive.
Across the organisation, AI now
supports functions including supply
chain management, production
planning, and design development.
The principle is straightforward: the
machine prepares and recommends,
while the human validates and
decides. We are deliberate about
where automation is applied and
MARINE
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Charting the Next Wave of Global Growth
careful not to replace human contribution
where it adds genuine value.
On the production floor, the focus remains
on safety, efficiency, and operational
responsiveness. Within design, AI
accelerates modelling and visualisation,
enabling clients to engage more directly
and interactively with the creative
process. However, the creative vision and
final decision-making remain firmly in the
hands of our designers.
We are also exploring how intelligent
technologies can enhance the onboard
ownership experience by improving
safety, simplifying maintenance, and
supporting crew operations, without
altering the essential character of the
yacht itself. Remaining closely connected
to the production floor ensures that every
technological advancement introduced
addresses real operational and customer
needs. Our objective is simple: to use
AI to strengthen what we already do
exceptionally well, not to replace it.
With your exposure to markets across
Asia, Europe, and North America,
what key differences in consumer
behaviour or market maturity have
most influenced your global strategy?
The most significant difference lies in the
maturity of ownership markets.
In Europe and North America, clients are
highly informed and focused on long-
term ownership considerations, including
aftersales service, resale value, and overall
lifecycle performance. In contrast, Asian
markets are evolving rapidly, with growing demand driven
by design, innovation, and lifestyle-oriented purchasing
decisions. Across the Middle East, there remains a strong
emphasis on hospitality, customisation, and social
onboard experiences.
Rather than adopting a one-size-fits-all approach, we
maintain a consistent product philosophy while adapting
how we position, present, and support our brands within
each market. That flexibility has become essential to our
global strategy.
What remains consistent across every region is the
expectation of reliability and a product that genuinely
reflects how owners intend to use their yachts.
Looking ahead, what role do sustainability and
innovation play in shaping the future of yacht
building, and how is Gulf Craft positioning itself to
lead in this space?
For sustainability to be meaningful, it must first be
practical. Our approach begins with efficiency, lightweight
composite construction, optimised hull design, and
advanced systems that reduce fuel consumption while
simultaneously improving performance. These are areas
where we can create tangible impact today.
We are also integrating hybrid technologies and
advanced energy-management systems where they offer
measurable operational benefits, particularly on larger
yachts. Alongside this, we continue exploring longer-term
solutions, including alternative fuels through strategic
partnerships and collaborative development initiatives.
For Gulf Craft, innovation is never about introducing
technology for the sake of novelty. It is about building
smarter, more efficient yachts that remain relevant and
desirable for the next generation of owners.
Which emerging markets do you believe will define
the next decade for yacht and boat manufacturing,
and why?
Our recent participation at the Singapore Yachting Festival
further reinforced how rapidly Southeast Asia is emerging
as a significant global yachting hub.
The region offers year-round cruising opportunities,
increasingly sophisticated marine infrastructure, and a
lifestyle that aligns perfectly with how modern clients
wish to use their yachts; flexible, experience-driven, and
adaptable across multiple destinations within a single
journey.
At the same time, we see strong long-term potential across
parts of Africa, particularly within coastal regions where
tourism, marine infrastructure, and private investment
are developing simultaneously. Markets along the East
African coastline and island destinations are becoming
increasingly relevant, not only for leisure yachting but also
for practical marine applications.
Closer to home, the GCC continues to evolve at remarkable
speed. Large-scale waterfront developments along
the Red Sea, combined with substantial investments
in marinas, tourism destinations, and supporting
infrastructure, are transforming the regional yachting
landscape and creating new opportunities for both leisure
and commercial vessels.
More broadly, a clear global shift is underway. Yacht
ownership is becoming less about status alone and
far more about experience, functionality, and lifestyle
integration. That transition aligns closely with how we
design, engineer, and position our portfolio, and where
we see the strongest opportunities for sustained future
growth.
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You have described the concept
of “cash-flow circularity” as a way
to strengthen supply ecosystems
during uncertainty. How are
procurement teams practically
implementing this model, and
why is it becoming increasingly
important today?
In times of crisis, organisations are
often forced to adopt extraordinary
measures, alternative routes, and
new operating practices. However,
cash-flow circularity is not merely
a crisis response mechanism, it is
an essential part of sustainable
business operations, regardless of
market conditions.
What
makes
the
current
environment particularly significant
is the disparity between large
global suppliers and smaller local
suppliers in terms of their ability to
absorb liquidity pressures. Larger
suppliers, with diversified exposure
across multiple regions and markets,
are generally better equipped to
withstand cash-flow challenges
than smaller SMEs operating within
more localised ecosystems.
From a client perspective, this creates
an opportunity to strategically
manage liquidity across the supply
chain. Procurement teams can
negotiate extended payment
terms with larger suppliers that are
better positioned to accommodate
delayed cash cycles. At the same
time, they can offer shorter payment
cycles, or even payment on delivery
or in advance to smaller local
suppliers in order to keep liquidity
moving through the ecosystem.
Local suppliers are often able
to step in quickly to support
manufacturing, fulfilment, and
deliveries, particularly when larger
international supply chains face
disruption. However, by nature,
these smaller businesses are more
vulnerable to liquidity constraints.
What organisations are effectively
doing, therefore, is leveraging the
resilience of larger suppliers to
provide financial flexibility to smaller
ones, ensuring the wider supply
ecosystem continues to function
effectively.
Traditionally, procurement has
focused heavily on cost reduction.
Are we now seeing a broader shift
towards supplier sustainability
and ecosystem resilience as
equally important priorities?
There is a longstanding perception
that procurement has been primarily
focused on cost-cutting. While
that may appear true externally,
the reality is that procurement
has always been centred on value
creation rather than cost reduction
alone.
What has changed is that
organisations are now recognising
this more explicitly. The value
procurement brings extends far
beyond short-term savings within a
PROCUREMENT
Sam Achampong,
Regional Director for
Asia, Australasia, Middle
East and Africa at
Chartered Institute of
Procurement & Supply,
believes procurement
is undergoing a major
transformation
ENABLING
SUPPLY
CONTINUITY
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Enabling Supply Continuity
Sam Achampong,
Regional Director for Asia, Australasia,
Middle East and Africa at CIPS
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single financial year. Increasingly, businesses are taking a broader
view of total cost of ownership and overall organisational value.
This includes sustainability and ESG considerations.
Organisations are paying closer attention to the entire lifecycle
of products and projects, from sourcing and operational
impact through to disposal and environmental consequences.
Businesses must also consider the social and human cost
associated with products and services, as these factors directly
influence reputation, resilience, and ultimately long-term
profitability. As a result, supplier sustainability and ecosystem
resilience are no longer secondary considerations; they are
becoming central components of procurement strategy.
As procurement teams push for improved liquidity, how do
organisations ensure they are not increasing operational
risk or fragility within transport and logistics ecosystems?
Efforts to improve liquidity and mitigate supply chain risk
inevitably require organisations to adopt practices that may not
have been considered necessary in the past.
If we look back at COVID-19 as a defining milestone, it marked a
major shift away from highly globalised, lean supply chains and
strict “Just-in-Time” fulfilment models. Since then, organisations
have recalibrated their thinking towards a more resilient “Just-
in-Case” approach.
This means maintaining more appropriate stock levels,
introducing supply buffers, and ensuring contingency measures
are in place should disruption occur. There is now broad
recognition that supply chain shocks, whether geopolitical,
economic, or operational are inevitable. The priority is therefore
not avoiding disruption entirely, but ensuring businesses are
prepared to withstand and recover from it effectively.
For procurement and supply chain leaders, resilience has
become the overriding priority. Their responsibility is to ensure
organisations are equipped to absorb shocks through adequate
stock planning, supplier diversification, and robust
disaster recovery strategies.
Do you believe working capital optimisation is
becoming as strategically important as physical
supply chain efficiency in decision-making?
Absolutely.
The
two
are
fundamentally
interconnected and always have been. However, the
strategic importance of working capital management
is becoming far more prominent in boardroom
decision-making today.
Effective utilisation of working capital directly
supports supply chain efficiency, and one cannot
truly operate without the other. When organisations
successfully optimise both, they become more
efficient, resilient, profitable, and sustainable over the
long term.
What role are digital procurement platforms and
supply chain finance tools playing in enabling
real-time visibility and execution of cash-flow circularity in
complex global networks?
As digitalisation, artificial intelligence, and other solutions
continue to proliferate across organisations, they are adding a
significant new layer of operational efficiency.
These technologies enable businesses to operate at greater
scale and speed, allowing procurement teams to identify
suppliers more efficiently, conduct complex evaluations, and
assess risks with far greater precision than before. Their value
extends beyond commercial analysis.
AI and digital procurement tools allow organisations to model
risk scenarios, analyse pricing fluctuations, evaluate logistics
routes, and assess supplier resilience across increasingly
complex global networks. This gives businesses the ability to
make faster, more informed decisions while also improving
readiness for potential disruptions.
Ultimately, these technologies are making efficient organisations
even more effective, while also helping less mature organisations
improve their operational capabilities and overall resilience.
Do you see supplier financing in logistics evolving into
a fully integrated part of supply chain operations, where
finance, procurement, and logistics decisions are effectively
made as one system?
Yes, particularly for mid-tier organisations, supplier financing
is increasingly becoming an embedded operational function
rather than a standalone financial exercise.
In many ways, this evolution mirrors the rise of third-party
logistics (3PL) providers, which have become fully integrated
into standard business operations over time. Increasingly,
finance, procurement, and logistics decisions are converging into
a more unified operating model, enabling organisations to make
faster, more coordinated, and strategically aligned decisions
across the supply chain.
PROCUREMENT
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Page 46
Tata Agile Bus: Driving Efficiency,
Value and Versatility in High-Demand
Transport
In an environment where operational
efficiency, cost control and reliability
are paramount, the Tata Agile Bus has
established itself as a dependable and
high-performing transport solution for
the UAE’s construction, contracting and
workforce mobility sectors.
Recognised as Labour Bus of the Year
at the Construction Innovation Awards,
the model has quickly earned a strong
reputation among fleet operators
and industry leaders for its robust
performance, operational efficiency
and versatility. Its growing adoption by
major contractors, government entities,
real estate developers and private
enterprises, including several fleet
orders exceeding 100 units,reflects its
increasing credibility and relevance in
the market.
A key factor behind this success is
United Diesel, the authorised distributor
of Tata Motors commercial vehicles
across Dubai and the Northern Emirates.
With decades of experience serving
the UAE’s transport, construction and
logistics sectors, United Diesel has
built long-standing relationships with
leading contractors, staff transport
operators, government organisations
and school transport providers. This
close engagement enables the company
to understand evolving customer
requirements and deliver tailored
transport solutions supported by
comprehensive after-sales services.
Further strengthening the platform’s
position is the global heritage of Tata
Motors. As India’s largest commercial
vehicle manufacturer and one of the
world’s leading producers of commercial
vehicles, Tata Motors operates in
more than 40 countries worldwide.
This combination of international
engineering expertise and strong local
support provides customers with a
proven transport solution backed by a
trusted service network.
Exceptional Value and Lower Total
Cost of Ownership
One of the Tata Agile Bus’s key strengths
is its ability to combine affordability
with long-term operational value. For
fleet operators in construction, contract
transport and public-sector services,
total cost of ownership remains a critical
consideration. The bus delivers excellent
fuel efficiency, advanced safety features
and straightforward maintenance
requirements, helping to reduce
operating costs and minimise downtime.
Supported by a strong aftermarket
network, it offers predictable running
costs and dependable performance,
making it particularly attractive for
large-scale fleet deployments where
continuity of service is essential.
United Diesel further enhances this
proposition through its extensive after-
sales infrastructure, which includes
major service and parts centres in
TRANSPORT
In a market where fleet operators
are under growing pressure
to balance cost, reliability and
performance, the Tata Agile Bus has
emerged as a standout performer
FROM
CONSTRUCTION
SITES TO
CORPORATE
SHUTTLES
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Dubai, Sharjah and Fujairah, complemented
by strategically located parts outlets across
the UAE. Customers benefit from high parts
availability, dedicated bus support teams, mobile
service units, 24/7 roadside assistance and
rapid-response capabilities, ensuring vehicles
remain operational even under demanding
conditions. For operators whose productivity
and profitability depend on vehicle availability,
downtime is not an option. United Diesel’s
dedicated support ecosystem is designed with
this reality in mind, providing customers with
confidence that expert assistance is always
within reach.
Designed for Diverse Transport Applications
With seating capacities of up to 70 passengers,
the Tata Agile Bus is engineered to meet a wide
range of high-volume transport requirements
across multiple sectors, including:
• Labour transport – efficient and cost-effective
movement of large workforces
• Staff and corporate shuttle services – reliable
and comfortable commuting solutions
• Government and institutional transport –
dependable performance across varying duty
cycles
• School and community transport – combining
safety, comfort and capacity
Across these applications, operators benefit from
dependable uptime, scalable fleet deployment
and predictable operating costs. The Tata Agile
Bus delivers more than passenger capacity; it
offers a strong return on investment supported by one
of the region’s most comprehensive commercial vehicle
support networks.
Purpose-Built for Operational Efficiency
Beyond passenger comfort, considerable attention
has been given to the driver experience, recognising
the important role driver wellbeing plays in safety,
productivity and operational performance.
The Tata Agile Bus features an ergonomically
designed driver’s cabin with intuitive controls,
enhanced visibility and a premium pneumatic
driver’s seat, providing greater comfort during
extended operating hours.
Improved manoeuvrability, a tighter turning radius and
responsive handling further enhance safety and ease of
operation, whether navigating construction sites, urban
roads or confined working environments.
In today’s procurement landscape, fleet operators
place increasing emphasis on durability, fuel efficiency,
serviceability and overall lifecycle value. The Tata Agile
Bus consistently meets these expectations through:
• Strong structural build quality at a competitive price
point
• Reliable driveline and suspension systems designed for
demanding operations
• Low maintenance requirements and simplified
servicing procedures
• Best-in-class warranty coverage within its segment
• High parts availability and dedicated after-sales
support
• Excellent fuel efficiency and operational consistency
• Enhanced safety features and manoeuvrability
• A driver-focused cabin with pneumatic seating
• Suitability across labour, staff, institutional, school and
government transport applications
These attributes make it a practical and commercially
attractive solution for high-utilisation transport
operations.
Industry Recognition and Market Confidence
The market’s response to the Tata Agile Bus has been
equally impressive. Its widespread adoption by leading
contractors, staff transportation companies, government
organisations, educational institutions and private fleet
operators highlights its ability to perform in demanding
real-world environments. Multiple large-scale fleet
deployments further demonstrate customer confidence
in the vehicle’s reliability, efficiency and long-term value.
Industry recognition has reinforced this position. The
Tata Agile Bus was named Labour Bus of the Year at
the Construction Innovation Awards 2025, reflecting its
growing reputation as one of the region’s most trusted
workforce transportation solutions. The award serves
as an endorsement from the industry itself, recognising
the vehicle’s ability to meet evolving fleet requirements
while consistently delivering safety, efficiency, passenger
comfort and operational reliability.
As the UAE continues to advance its ambitious
infrastructure, construction and urban development
agenda, demand for dependable and cost-effective
workforce mobility solutions is expected to grow.
Backed by Tata Motors’ global expertise,
United Diesel’s extensive after-sales network
across Dubai and the Northern Emirates, and
a platform specifically engineered for high-
utilisation environments, the Tata Agile Bus is
well positioned to support the nation’s evolving
mobility needs for many years to come.
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PORT
Sharang Gupta,
Partner, Technology
Consulting, PwC Middle
East
1. What’s the hardest cultural or
organisational barrier maritime agencies
face when trying to move from reactive
execution to proactive orchestration, and
how can they realistically overcome it?
Maritime agencies have traditionally operated
through strong local teams, relying heavily
on relationships, experience and manual
coordination across ports. That model
has served the industry well for decades
and remains one of its core strengths.
However, as operations become increasingly
interconnected and disruptions more frequent,
coordinating multiple functions in real time
has become significantly more challenging. In
many cases, teams still depend on calls, emails
and informal workarounds to stay aligned,
which can slow response times during critical
operational moments.
What we are seeing now is not a complete
reset, but a gradual evolution. Many
agencies are beginning to adopt more
structured coordination models by creating
As disruptions across global shipping
continue to rise, maritime agencies
are adopting smarter, more connected
operating models to improve efficiency
and service delivery, says Sharang
Gupta, Partner, Technology Consulting,
PwC Middle East.
THE NEXT
EVOLUTION
IN PORT
OPERATIONS
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shared visibility across vessel calls
and aligning workflows between
departments.
In practice, transformation often
starts small. A single dashboard or
a shared operational view across a
few key activities can already have
a meaningful impact, helping teams
anticipate issues earlier and respond
in a far more coordinated manner.
2. Many agencies already struggle
with fragmented legacy systems.
How can they centralize intelligence
in real time without completely
overhauling their existing tech stack
or disrupting ongoing operations?
A full-scale system overhaul is rarely
practical, particularly for agencies
managing live operations across
multiple ports. A more effective
and realistic approach is to build a
coordination layer over the systems
already in place.
Typically, this begins by connecting
a few critical data sources, such as
port updates, terminal systems or
vessel information into a shared
real-time operational view. Even a
relatively simple dashboard focused
on one workflow or location can
significantly improve visibility and
reduce the constant back-and-forth
communication that often slows
decision-making. From there, agencies
can establish a lightweight technology
blueprint that defines core systems,
data flows and API-based integration
points.
The emphasis should be on improving
coordination incrementally rather
than replacing entire systems at once.
Over time, this enables agencies to
centralise intelligence progressively
and transition from fragmented tools
towards a more unified, responsive and
data-driven operating environment.
3. What are some practical, high-
impact AI use cases maritime
agencies can deploy today that go
beyond dashboards and genuinely
improve decision-making on the
ground?
The most valuable AI applications are
those that directly support faster, more
informed decision-making across the
port call lifecycle. Predictive arrival and
delay models are one of the strongest
starting points. These allow teams
to anticipate disruptions earlier and
adjust plans across berth allocation,
documentation, crew movements and
logistics before issues escalate.
AI-driven risk scoring is another high-
impact application. By assessing
factors such as congestion, compliance
requirements, weather conditions and
crew constraints, agencies can identify
The Next Evolution in Port Operations
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which vessel calls require closer attention and prioritise
resources accordingly.
The focus should remain on targeted, scalable use cases rather
than broad, overly ambitious deployments. Starting with two
or three high-impact applications, such as delay prediction
or crew planning can help agencies move from reactive issue
management towards a far more predictive and intelligence-
led operational model.
4. With rising costs across fuel, port handling and
delays, how can maritime agencies use data and AI to
better manage cost-to-serve for each vessel call while
maintaining service quality?
Managing cost-to-serve effectively often comes down to
improving visibility and coordination across the entire port
call lifecycle. In many situations, inefficiencies are not caused
by a single major issue, but rather by a series of smaller
gaps between teams, delayed documentation, misaligned
handovers and missed operational windows.
By creating clearer visibility across activities, responsibilities
and timelines, agencies can begin to reduce these
inefficiencies significantly.
AI can further support this process by identifying potential
disruptions earlier and highlighting operational risks before
they impact costs or service levels. However, the greatest gains
often come from stronger alignment between teams and
more consistent execution across operations. The outcome
is a more controlled, predictable and efficient operation
where service quality is maintained while
operational friction and unnecessary costs
are reduced.
5. What structural changes are needed
to truly integrate commercial and
operations teams, rather than simply
sharing data between them?
Meaningful integration begins with
aligning how services are defined, priced
and delivered. One effective approach is to
create clearer links between commercial
offerings, pricing models and operational
workflows so that both teams operate from
a shared understanding of commitments,
costs and delivery expectations.
At the same time, agencies need to connect
chartering, quoting and operational
systems so commercial and operations
teams are working from the same live
data environment. This ensures customer
commitments are realistic, operationally
achievable and consistently delivered.
The goal is not simply better
communication,
but
operational
alignment where commercial promises
and operational execution function as part of a single
coordinated process.
6. Looking ahead three to five years, what will separate
the agencies that successfully evolve into “intelligent
orchestrators” from those that do not? What are the early
signals of success or failure to watch for?
The defining difference will be the ability to move from
fragmented execution to integrated orchestration.
Agencies that succeed will operate through more unified
platforms, with connected data across functions, AI-enabled
workflows and increasingly predictive planning capabilities.
Their operating model will begin to resemble a real-time
command centre, an orchestration hub that enables faster
decision-making, stronger coordination and end-to-end
visibility across the entire port call lifecycle.
Early indicators of success will include faster response times,
more consistent operational execution and a smoother, more
connected experience for clients and stakeholders.
Conversely, agencies that continue to rely on disconnected
systems, manual workflows and reactive coordination are
likely to face growing inefficiencies, including delays, excessive
email chains and missed operational windows. Over time,
that gap will widen further as the wider maritime ecosystem
becomes increasingly digitised, integrated and data-driven.
PORT
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INTERVIEW
1. What is the single biggest
blind spot companies have in
their supply chain planning
processes today?
The biggest blind spot is the
assumption that a plan will
remain aligned with reality for
far longer than it actually does.
Most organisations continue
to build plans using historical
patterns and relatively stable
assumptions around demand,
supplier performance and
internal execution. In reality,
that stability is often short-
lived.
What typically happens is a
gradual drift at first, followed by
a sudden disconnect. Demand
changes, supplier performance
fluctuates, and internal
constraints emerge. None of
these developments is unusual
in isolation, but together they
create a widening gap between
the plan and what is happening
on the ground.
The challenge is rarely a lack
of planning effort. Rather, it is
that the plan stops reflecting
the true behaviour of the
operation. Once that occurs,
teams begin working around
the plan rather than through
it, and planning discipline
gradually erodes.
Over time, this creates a
second-order
problem.
As confidence in system-
generated outputs declines,
informal planning behaviours
begin to emerge. These parallel
processes are often invisible to
Mark Hopkins, Associate at Middlebank Consulting Group, discusses the
blind spots that continue to undermine performance and the practical steps
businesses can take to build more resilient, responsive supply chains
Beyond Forecasts
Mark Hopkins
Associate, Middlebank Consulting Group
52 | LOGISTICS NEWS ME | JUNE 2026
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Beyond Forecasts
senior leadership, yet they gradually become the organisation’s
real operating model.
2. In multi-echelon inventory environments, how do you
determine where inventory should sit across the network to
balance service levels, working capital and resilience?
The starting point is recognising that inventory positioning is as
much a risk-management decision as it is an efficiency exercise.
Where demand is predictable and supply is reliable, centralising
inventory generally delivers strong results. It minimises working
capital requirements and avoids unnecessary duplication across
the network. However, that approach only works while conditions
remain relatively stable.
As soon as volatility enters the equation, the logic changes.
In more uncertain environments, positioning stock closer to
demand points often becomes the better choice, even if it
appears less efficient on paper. The trade-off is justified by
faster recovery times and stronger service protection.
One factor that is frequently overlooked is product criticality.
Not all items deserve the same inventory strategy. Certain
products carry far greater operational significance than others,
and applying a uniform policy across an entire portfolio often
creates inefficiencies somewhere in the network.
The most effective approaches combine inventory segmentation
with network design. Rather than applying the same service
targets, lead-time assumptions and
buffering rules universally, organisations
should tailor them to the actual behaviour
and strategic importance of different
product groups.
3. You have worked extensively on
forecasting and product categorisation.
How important is segmentation in
improving forecast accuracy, and what
mistakes do companies commonly
make?
Segmentation is fundamental to
forecasting performance, yet it is rarely
treated as something that should evolve
over time.
Products behave in different ways. Some
exhibit stable demand patterns, others
are highly volatile, and many move
between those states throughout their
lifecycle. Ignoring those differences
turns forecasting into little more than an
averaging exercise rather than a meaningful decision-support
tool.
The strongest organisations ensure that segmentation drives
forecasting methodology, not the other way around. It is this
alignment that improves both forecast accuracy and planning
priorities.
Where organisations often go wrong is allowing segmentation
frameworks to become static. Categories are established once
and then left unchanged, even as market conditions and product
behaviour evolve.
At the other extreme, some companies over-engineer the
process. Segmentation structures become so detailed and
complex that they are difficult to maintain and deliver little
practical value.
Ultimately, the objective is not sophistication for its own sake
but usability. In practice, the most effective segmentation
frameworks are often those that planners consistently apply and
trust, even if they are less complex. Adoption matters far more
than theoretical precision.
4. During ERP transitions or business integrations, which
supply chain processes do organisations most commonly
underestimate the risk of disrupting?
The obvious pressure points are planning, procurement,
inventory management, warehousing and fulfilment. These
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functions are tightly interconnected, so disruption in one
area can quickly ripple through the rest of the operation.
The first challenge is data. Even small inconsistencies
between legacy systems and the new ERP can create
knock on effects that show up later in planning or
execution. That is often where issues surface first.
Data is usually the first challenge. Even relatively minor
inconsistencies between legacy systems and a new
ERP platform can create downstream issues that only
become visible later in planning or execution. That is
often where the first warning signs emerge.
However, the most consistently underestimated factor is
behavioural rather than technical.
Even when systems are functioning correctly, trust does
not appear overnight. People need time to develop
confidence in new processes and outputs. Without that
confidence, they often revert to spreadsheets, manual
workarounds and parallel planning processes.
As a result, organisations face two distinct risks during a
transition: system readiness and user adoption. In many
cases, it is the latter that ultimately determines whether
the transformation succeeds.
The period immediately following go-live is particularly
critical. Even well-designed processes can struggle if
exception-management procedures, data ownership
responsibilities and escalation pathways have not been
clearly established before the transition takes place.
5. In industries characterised by highly volatile
demand, what practical approaches have you found
most effective for managing uncertainty without
overstocking?
The first shift is mindset. Volatility is not something
organisations can eliminate; it is something they must
learn to manage.
Scenario planning remains one of the most valuable
tools available because it encourages decision-making
across a range of possible outcomes rather than relying
on a single forecast. It creates preparedness without
fostering a false sense of precision.
Demand shaping can also be highly effective, particularly
in industries where pricing, promotions or commercial
levers influence customer behaviour. When available,
these mechanisms often smooth demand fluctuations
more effectively than simply increasing inventory levels.
On the supply side, optionality is equally important.
Heavy reliance on a single supplier inevitably creates
vulnerability, regardless of how accurate the forecast
may be.
What tends to be less effective is treating inventory
as the primary control mechanism. While higher stock
levels may provide short-term reassurance, they often
mask underlying variability rather than addressing its
root causes.
The organisations that manage volatility most
successfully combine forecast ranges with rapid
decision-making cycles. Rather than attempting to
predict the future perfectly, they focus on adjusting
quickly as conditions evolve.
6. Supply chain visibility is frequently cited as a
strategic priority. In practice, what level of visibility
genuinely improves decision-making, and when
does additional data stop adding value?
Most organisations already possess more data than they
can effectively utilise. The constraint is rarely visibility, it
is interpretation.
Once real-time information is available across the
supply chain, the challenge shifts from gaining visibility
to understanding what actually matters. At that point,
success depends less on data collection and more on the
ability to identify signals that require action.
Additional visibility ceases to be valuable when it no
longer influences a decision. If a piece of information
does not improve the speed, quality or effectiveness of a
response, it simply becomes background noise.
This is precisely why exception-based management
models are so effective. They reduce cognitive overload
and focus attention on issues that require intervention.
Ultimately, the value of visibility is not measured by how
much an organisation can see. It is measured by how
quickly and effectively it can act on what it sees.
The strongest organisations combine visibility with clear
decision ownership. Insights are not merely observed;
they are routed directly to accountable individuals and
teams who have both the authority and responsibility to
respond without delay.
INTERVIEW
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