Logistics News, May 2023
Page 1
IRFAN TANSEL
UAE SET FOR LAST-MILE
DELIVERY REVOLUTION
COURTESY OF AI
CEO of Al Masaood Automobiles
talks about the ever-evolving
last-mile delivery industry
RETAIL
Chalhoub Group
LAST-MILE
Yango Delivery
3PL
Premier Logistics
M A Y 2 0 2 3 | L N M E
Connecting trade professionals with industry
intelligence
Page 2
New IVECO T-WAY: high productivity and safety on off-road terrains
With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated
gearbox, the IVECO T-WAY features a host of functionalities such as Rocking Mode, Off-road Mode,
Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions. The new
architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s
performance and the driver’s safety in the most demanding applications.
New IVECO S-WAY: high technology and efficiency for on-road missions
The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of
Euro III/V diesel engines, a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP
Euro V and superior fuel-saving devices, such as anti-idling feature, Ecoswitch, Ecoroll and Smart
Alternator, 12-speed HI-TRONIX automated transmission with the most advanced technology
in its category, electronic clutch and best-in-class torque-to-weight ratio.
Drive the new way.
Page 3
LOGISTICS NEWS ME | MAY 2023 | 3
IN THIS ISSUE
UAE SET FOR LAST-
MILE DELIVERY
REVOLUTION
COURTESY OF AI
16 INSIGHTS
GREEN LOGISTICS
Transforming The Supply Chain For A Sustainable
Future
18 ANALYSIS
REPORT BY CONTAINER XCHANGE
reveals the benefits of digitalizing container
operations
22 FREEZONE
AICE 2023
Dr. Samir Hamrouni, CEO of World Free Zone
Organization, spoke to Vibha Mehta about their
latest event AICE 2023, and more
24 AUTOMATION
TAPPING INTO AUTOMATION AND
SOFTWARE IN THE SUPPLY CHAIN INDUSTRY
Alain Kaddoum speaks to Logistics News ME on
the advantages of combining automation and
software into the supply chain industry
26 MULTI MODAL
THE TOP-NOTCH
Logistics The Top-Notch Logistics To The Live
Events Industry
34 3PL
A PIONEERING STORY
Deepak Khushalani, CEO of Premier Logistics
MENA, discusses the logistics landscape,
automation, sustainability, and more
38 RETAIL
THE RETAIL CONGLOMERATE: CHALHOUB
GROUP
Alexandros Komianos, Chief Fulfilment and
Logistics Officer at Chalhoub Group, discusses
the key logistics affairs with Vibha Mehta
42 LAST-MILE
ALL-IN-ONE DELIVERY GIANT YANGO
DELIVERY
Vibha Mehta speaks to Agam Garg, General
Manager at Yango Delivery UAE, on how Yango
Delivery is shaping the delivery landscape in
the region
44 SUSTAINABLITY
HOW IS BRIDGESTONE ADOPTING
SUSTAINABILITY?
From Jacques Fourie taking over as the new
VP and Managing Director at Bridgestone MEA
to Bridgestone’s sustainability plans
IN CONVERSATION:
IRFAN TANSEL, CEO OF AL
MASAOOD AUTOMOBILES
TALKS ABOUT THE EVER-
EVOLVING LAST-MILE
DELIVERY INDUSTRY
20
44
30
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6 | LOGISTICS NEWS ME | MAY 2023
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CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
Page 7
The Arocs. Your Reliable Partner for
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requirements and those of your project.
Page 8
8 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
EDITOR’S NOTE
LNME
A
ccording to Google's definition of
positivity, it is "the habit of having
a positive or upbeat attitude"
Likewise, positivity isn't simply
positive thoughts to me; it's a way of
existence. I have encountered many inspiring
people throughout the years and heard so
many positive stories that it has made me
a strong affirmer. A positive vibe is my
inspiration for success and my driving force
for productivity, whether it is in my personal
or professional space. When I was younger,
the idea of positivism and affirmations was
similar to the physics concept. But as time
went on, I concluded that it was pointless to
delve more and simply let the universe handle
things.
However, I do want to be clear that the
universe will only work in your favour if you
make reasonable efforts in that direction.
Have you ever considered the possibility that
the energy you are surrounded by affects your
decision-making ability? People may find
distinguishing between the various powers
difficult, but the key is to trust your gut. Go
with your intuition and go with the flow. It
might not be the correct person, or you are
not feeling it. I firmly believe in the power of
optimism and the importance of surrounding
myself with it. Not only do I feel good in my
own flesh, but my sixth sense also keeps me
away from pessimistic emotions.
While trying to close this issue, a few
situations prompted me to reflect and gather
my ideas on numerous subject matters. I try
to maintain my composure while working
in this competitive field, but I don't know
whether everyone gets the memo to be
smooth. I did meet folks with whom I felt
an immediate connection, and I did meet
people with whom I would prefer to keep a
respectful distance. My gut told me that, and
I am confident enough to trust it.
Vibha Mehta
Editor-in-Chief
vibha@bncpublishing.net
Positivity
Vibha Mehta
vibhamehta01
@vibhamehta01
Page 9
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10 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
REGIONAL NEWS
LNME
H
is Excellency the Chairman of
the Board of Directors of the
Special Economic Cities and
Zones Authority, Minister of
Investment, Engineer Khalid Al-Falih,
extended his gratitude to His Royal
Highness Prince Mohammad bin Salman
bin Abdulaziz, Crown Prince, The Prime
Minister, on the occasion of launching
four new Special Economic Zones in
Saudi Arabia.
The new zones, strategically situated
across the Kingdom, are ‘King Abdullah
Economic City’ (KAEC) SEZ, ‘Jazan’ SEZ,
‘Ras Al Khair’ SEZ and ‘Cloud Comput-
ing’ SEZ located in King Abdulaziz City
for Science and Technology (KACST).
The SEZs reinforce and other Saudi Ara-
bia’s position as a global business hub
and will play a significant role in achiev-
ing Saudi Arabia’s economic develop-
ment goals under His Royal Highness
the Crown Prince’s Vision 2030 strategy.
HE Eng. Khalid Al-Falih, Chairman of
the Economic Cities and Special Zones
Authority and Minister of Investment,
said: “This is an exciting moment. We
are proud to see the launch of these
four special economic zones that offer
the chance for foreign investors to have
a stake in the world’s fastest-growing
economy.”
His Excellency the Secretary-General
of the Authority, Mr Nabil Khoja, added,
“With hugely attractive financial incen-
tives, world-class infrastructure, busi-
ness-friendly regulations and stream-
lined procedures for investors, there
KINGDOM OF SAUDI ARABIA LAUNCH FOUR NEW
SPECIAL ECONOMIC ZONES (SEZS)
Page 11
REGIONAL NEWS
has never been a better time to be
part Saudi Arabia’s economic success
story. The zones will become engines
of growth, increasing the Kingdom’s ex-
port competitiveness, attracting talent,
boosting technology, and improving
our global links.”
Special economic zones – or SEZs –
are geographically defined areas that
facilitate specific economic activities,
such as investment, trade and employ-
ment, by providing competitive advan-
tages and legislative frameworks that
differ from the base economy. This vital
program will enable Saudi Arabia to
fast-track specific reforms and facilitate
the ease of doing business nationwide.
The incentives offered to companies
cover fiscal and non-fiscal incentives,
including competitive corporate tax
rates, duty-free imports of machinery
and raw materials, 100% foreign owner-
ship, seamless set-up procedures, and
flexibility in employing foreign labour.
The zones launched today cover a
wide range of industries:
KING ABDULLAH ECONOMIC CITY (KAEC)
SEZ
The premier destination for advanced
manufacturing and logistics, from au-
tomobile supply chain and assembly
to consumer goods, ICT to MedTech.
Set in a prime location on the Red Sea,
less than 90 minutes from Jeddah Air-
port, this 60km2 site offers unrivalled
access to global trade routes through
King Abdullah Port, ranked the world’s
most efficient by the World Bank in
2022. Anchor investor Lucid, a leader
in the global EV industry, will produce
150,000 EVs a year from its base in
KAEC SEZ.
JAZAN SEZ
An industrial centre and critical platform
for trade with fast-growing markets in
Africa and Asia. Jazan SEZ offers access
to the largest port in the region for the
export of goods and import of materi-
als, helping investors benefit from and
contribute to large-scale infrastructure
projects in Saudi Arabia and around the
world, backed by easy access to both
natural and industrial resources. Jazan
is part of the Kingdom’s fertile south-
western region, providing opportunities
for the manufacturing, processing, and
distribution of food products to cater
for growing regional demand and meet
food security challenges across the
region.
RAS AL-KHAIR SEZ
A launchpad on the Arabian Gulf for
leaders in the maritime industry, Ras
Al-Khair SEZ is a fully integrated ma-
rine ecosystem with a rich network of
existing investors – 40% of the Zone is
already spoken for – and myriad oppor-
tunities across shipbuilding and repair,
offshore drilling, and maritime value
chains.
Cloud Computing SEZ, located in
King Abdulaziz City for Science and
Technology (KACST)
In King Abdulaziz City for Science
and Technology (KACST), a new Cloud
Computing SEZ will be a hub for
emerging and disruptive technologies.
A direct manifestation of the King-
dom’s ‘Cloud First’ policy, the Cloud
Computing SEZ underlines the King-
dom’s commitment to digital innova-
tion and the fast-growing tech sector.
The Zone is based on an innovative
hybrid model that allows investors to
establish physical data centres and
cloud computing infrastructure in mul-
tiple locations within the Kingdom.
It will open new gateways for inves-
tors worldwide to capitalize on the
rapidly growing global cloud market,
expected to be worth 834 billion USD
by 2027.
Saudi Arabia’s favourable geographic
location, at the heart of major trade
routes and supply chains, with ac-
cess to more than 70% of the world’s
population within 8 hours, adds to the
zones’ appeal, along with the King-
dom’s young, highly educated popula-
tion of more than 34 million, compre-
hensive natural resources and stable,
rapidly growing capital markets.
Page 12
12 | LOGISTICS NEWS ME | MAY 2023
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REGIONAL NEWS
LNME
D
ell Technologies today
announced that Hamad
International Airport
(DOH) had selected its
advanced server and
network infrastructure
solutions to deliver the best passenger
experience and operational excellence
as the aviation hub continues with Phase
B of its expansion plan.
Hamad International Airport, which
currently serves over 170 global destina-
tions and more than 40 airline partners,
chose the Dell PowerEdge servers to
secure and enhance the airport’s infra-
structure capabilities and improve effi-
ciencies and costs while creating the ul-
timate destination for millions of visitors.
Dell PowerEdge servers are designed
to perform exceptionally, laying the
foundation for the future with comput-
ing and networking modules that can
be tailored to the airport’s needs and
expanded over time.
In 2022, as Qatar welcomed football
fans worldwide, Hamad International
Airport witnessed a 101.9% year-on-year
surge in passenger traffic and a 28.2%
growth in overall aircraft movement
compared to 2021. Building on this
momentum, the airport’s Phase B of the
expansion project started in January
2023, will include two new concourses,
increasing the airport capacity to over
70 million passengers annually.
The implementation of Dell solutions
supports the airport’s ambitious plans.
It facilitates new avenues to scale and
consolidate its data centre to run the
most complex, mission-critical work-
loads while remaining flexible for future
growth needs. Made for secure inter-
actions and able to predict potential
threats, the PowerEdge servers feature
cryptographically verified security
design and have an intuitive systems
management process to monitor, de-
ploy and implement the automation of
routine airport operations tasks.
Travers Nicholas, Country General
Manager for Qatar, Dell Technologies,
commented, “Hamad International Air-
port’s contribution to facilitating global
trade, raising industry benchmarks, and
introducing the ultimate passenger
convenience has been remarkable. As
the sector continues to move upward
and passengers demand enhanced
travel experiences, a robust and flex-
ible digital infrastructure supporting
high-density growth will prove cru-
cial. Dell Technologies is committed
to helping the airport deliver on its
growth vision. As a major player in the
global aviation sector, Dell is eager
to see it soar to newer heights in the
coming future.”
Suhail Kadri, Senior Vice President of
Technology, and Innovation at Hamad
International Airport, said, “As one of
the world’s busiest airports that moves
a significant number of passengers
and commodities on an hourly basis,
access to agile technology remains
critical. Working with a technology
provider who understands the de-
mands of international air travel and is
well-equipped to support passengers,
airlines, and air cargo efficiencies is
therefore paramount. Working with
Dell Technologies via its network of
channel partners helps us meet our
ambitious growth plans and introduce
new digital innovations as we continue
to invest in modernizing our airport.
HAMAD INTERNATIONAL AIRPORT TEAMS UP WITH
DELL TECHNOLOGIES TO DRIVE INNOVATION
Page 13
LOGISTICS NEWS ME | MAY 2023 | 13
REGIONAL NEWS
F
ounded in 2017, Automyze has recently
expanded into a new 25,000 sq. ft warehouse
in the Umm Ramool district in Dubai. The deal
with Synergy is for its technologically advanced,
cloud-based warehouse management system
(WMS), SnapFulfil.
Automyze specializes in start-ups and SME brands
positioned for significant growth and currently shifts an
average of 18,000 units monthly. However, their ambitious
target to double this over the next six months required a
WMS with the flexibility and scalability to adapt and grow
with Automyze and its customers’ strategic expansions.
Muhammad Manji, Founder and CEO of Automyze, said,
“We are an ambitious 3PL looking to give our clients scal-
able fulfilment solutions, whether small picks for e-com-
merce businesses, marketplace fulfilment or larger retail
distribution. Consequently, we are excited to implement
a Tier 1 WMS that will allow us to scale while maintaining
our bespoke services.”
“SnapFulfil is a well-established WMS designed by
people who understand warehousing logistics, par-
ticularly 3PLs. The software’s agility, configurability,
and capacity to grow with us make Synergy a good
cultural fit as a trusted technology partner.”
The proven flexibility of SnapFulfil’s solution means
Automyze will now have accurate and consistent con-
trol of inventory and outbound processes, as well as
returns, that will help them deliver a first-class service
experience for their clients and customers.
The live data functionality will also help maximize
performance and cost savings, plus have a tangible
impact on strategic growth.
Tony Dobson, CEO of Synergy Logistics, adds, “We
are delighted to be working with Automyze, who
share our vision for rapid growth, and we look forward
to helping them meet their ambition in the 3PL sector.
The UAE is a dynamic market in which we are confi-
dent Synergy’s fulfilment tech solutions will prosper.”
AUTOMYZE FULFILLMENT CENTER EYES GROWTH WITH SNAPFULFIL
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14 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
REGIONAL NEWS
LNME
I
n the first week of April, Bahrain
announced the launch of a Golden
License, providing incentives and
streamlined services to foreign and
local businesses with large-scale
investment projects in Bahrain. It
is essential in the country’s pursuit to
incentivise investments and boost job
creation under its fiscal and economic
reforms.
The move builds upon the growing
investment attractiveness of Bahrain,
which has recently recorded its high-
est Real GDP growth rate in almost a
decade.
Companies with significant invest-
ment and strategic projects that will
create more than 500 jobs in Bahrain, or
those with investment value exceeding
USD 50 million, will be eligible for the
License.
Companies will enjoy many privileges
and benefits with the License, including
prioritised land allocation for invest-
ments, infrastructure services and utili-
ties. They will also have streamlined ac-
cess to government services – including
business licensing and building permit
approval- and support from Bahrain’s
Labour Fund, Tamkeen, and Bahrain De-
velopment Bank.
Introduced by Bahrain’s Cabinet, which
was chaired by His Royal Highness
Prince Salman bin Hamad Al Khalifa,
Bahrain’s Crown Prince and Prime Min-
ister, the License aims to attract invest-
ments from local and international
companies to create jobs locally. These
are priorities of the Economic Recov-
ery Plan, the blueprint of Bahrain’s fis-
cal and economic reforms introduced
in 2021 that has been the driving force
of the country’s recent robust financial
performance.
Further advantages under the Li-
cense include the following:
> Integrated cooperation with various
government departments.
> A designated account manager from
Bahrain’s Economic Development
Board.
> A potential review of existing laws or
regulations where necessary and ap-
plicable.
THE KINGDOM OF BAHRAIN LAUNCHES GOLDEN LICENSE TO ATTRACT LARGE-
SCALE INVESTMENT PROJECTS
Page 15
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P.O. Box 61450, Dubai, United Arab Emirates. Tel: +971 4 881 8288, Fax: +971 4 881 9157 e-mail: contact@aflogistics.com
www.aflogistics.com
Expertise in the
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Page 16
16 | LOGISTICS NEWS ME | MAY 2023
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A
s the world becomes more focused
on sustainability, businesses across
all industries are exploring ways to
reduce their environmental impact.
One of the ways enterprises do
this is by adopting green logistics, also
known as sustainable logistics. This trend
focuses on reducing the environmental
impact of transportation and distribution
of goods involved in maintaining global
commerce. By embracing a range of
green logistics strategies, companies can
achieve a sustainable supply chain, reduce
operational costs, improve their business
reputation, and fulfil corporate social
responsibility.
TRANSFORMING THE SUPPLY CHAIN
FOR A SUSTAINABLE FUTURE
GREEN LOGISTICS
INSIGHTS
LNME
Varun Visruthan, Regional Director of Addverb, offers
his experience and observations on the subject
Page 17
One of how companies
can adopt green logistics is
by using electric or hybrid
vehicles for transportation.
This reduces the amount of
fuel consumed, resulting in
lower emissions. Optimizing
routes to minimize fuel
consumption and emissions
is another strategy companies
can use. Companies can also
reduce their environmental
impact by implementing
waste reduction and recycling
programs. Automation can
also be used to improve the
efficiency and accuracy of
intralogistics operations, such
as by implementing real-time
tracking and monitoring
systems.
Warehouse operations
are an essential aspect of
green logistics, and there
are several strategies that
companies can use to reduce
their environmental impact.
One such approach is using
robotics and automation
systems such as the Automated
Storage and Retrieval System
(ASRS). This system can help
companies use the vertical
space of their warehouses,
reducing the facility’s overall
footprint. This reduces the
cost of buildings and land, and
there is also less area to heat
or light up, resulting in energy
savings. This is especially
important in applications of
frozen warehouses, where
there are fewer walls and
roofs to absorb heat from the
outside, resulting in lower
refrigeration costs.
With real-time inventory
updates from advanced
Warehouse Management
Software (WMS), warehouse
managers can quickly
effectuate FIFO (the first-in-
first-out) method to reduce
inventory wastage with
fixed shelf lives. AI-powered
software provides analytics
to predict demand and
accordingly creates inventory.
Inventory can also be managed
at forward locations such as
smaller warehouses or micro-
fulfilment centres (MFCs) to
not only improve consumer
experience but also reduce
on-road transportation of
vehicles or reduce vehicles
with suboptimal capacity
utilization. Smart Fleet
Management Systems (FMS)
and Truck Management
Software can combine
inventory management with
efficient transportation by
planning inventory routes, task
allocation, and scheduling.
A fully automated warehouse
can be seen as a lights-out
(dark) warehouse with almost
no human involvement.
When space is better utilized,
operations are optimized
to every bit, and wastage is
reduced significantly; there is
less space to illuminate, less
distance to transport, and less
waste to process. In addition,
it increases the efficiency,
reliability, and accuracy of
warehousing operations.
Companies that adopt
green logistics strategies may
require a higher upfront
investment, but the payoff
in energy consumption and
environmental impact is better
in the long run. For example,
an automation solution
provider with hardware and
software capabilities, such as
Addverb, can offer a range of
strategies to help companies
reduce their environmental
impact. This includes using
efficient motor drives, reusing
energy from braking, and
using the latest battery
technology with the most
extended life cycle.
The future of logistics
is green, and companies
that embrace sustainable
practices are better
positioned to succeed in
the long run. By reducing
their environmental
impact and building
a reputation for
sustainability, companies
can attract customers and
partners who share their
commitment to a sustainable
future. In addition, sustainable
practices can help companies
to reduce their operational
costs, improve their business
reputation, and fulfil their
corporate social responsibility.
As traditional oil-producing
countries move towards
electrical-based production,
it is becoming increasingly
important for companies to
adopt green logistics strategies
to remain competitive and
ensure a sustainable future.
GREEN LOGISTICS | TRANSFORMING THE SUPPLY CHAIN FOR A SUSTAINABLE FUTURE
Sean Xiao,
CEO of J&T
Express
Middle East
Varun Visruthan, Regional Director of Addverb
Page 18
18 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
ANALYSIS
LNME
C
ontainer xChange, an
online container logistics
platform, has published
its recent research report,
‘The benefits of digitalizing
container operations’ today. The
information is based on a market
survey of more than 1000 logistics
professionals and revealed that
freight forwarders spend almost
half of their working days fixing
problems without digital tools.
Addressing Inefficiencies: The
State of Digitalization in Container
Operations
A staggering 93% of logistics pro-
fessionals spend nearly half of their
working day dedicated to address-
REPORT BY CONTAINER XCHANGE
The Container xChange Report claims 93% of
logistics professionals spend half their day fixing
problems without digital tools
reveals the benefits of digitalizing
container operations
Page 19
LOGISTICS NEWS ME | MAY 2023 | 19
ing problems. This indicates a signifi-
cant inefficiency in the current system,
wasting valuable time and resources.
Logistics professionals face a multi-
tude of challenges when procuring a
container deal, which can cause delays
and lead to lost revenue. Among the
most common problems are incor-
rect or incomplete documentation,
miscommunication, and misunder-
standings in international contracts.
Other challenges include payment
delays, container quality or quantity
discrepancies, undetected damage, and
unexpected events such as weather-re-
lated disruptions or port strikes. These
issues can cause significant troubles to
container operations and ultimately
harm businesses.
Furthermore, 92% of logistics pro-
fessionals are spending an average
of 3-4 hours to source just one new
partner when needed. This highlights
the challenges freight forwarders
face to maintain a diverse and reli-
able network of partners, leading to
increased time and effort required
for partnership acquisition.
In addition to spending almost half
of their working day fixing problems
and 3-4 hours sourcing one new
partner when needed, 53% of logis-
tics professionals spend 3-4 hours
discussing terms and conditions with
new partners within the week.
Furthermore, the report shows that
93% of logistics professionals spend
2-4 hours contacting depots for re-
lease and drop-off references. These
manual processes are time-consum-
ing and can lead to inefficiencies in
the container shipping industry.
The report has also revealed that
one-third of logistics professionals
spend a significant amount of time
on manual transactions, with an av-
erage of 10 minutes per transaction,
highlighting the need for digital
adoption for even the simplest op-
erations in the container operations
industry.
Commenting on the state of
digitalization of the maritime, sup-
ply chain, and logistics industry,
Nikolaus Sievers, Director of Logis-
tics Optimisation Solutions at Solvo.
ai, said, “Supply chains consist of
tangible and intangible flows: on the
one hand, you have physical cargo
flows and humans handling docu-
ments, and on the other, you have
digital flows of data. The business of
international freight forwarding is
all about the intersection of people,
processes and technology.”
Digitalization Becoming Essential
for Logistics Industry, Risk of Falling
Behind for Non-Adopters
The move to digital is evident, and
those who don’t make the switch
are at risk of falling behind. With
the increasing demand for speed,
accuracy and transparency in the
industry, digital tools are becoming
essential.
The report also shows that those who
have digitalized or automated similar
processes investigated in the report
already have a significant advantage.
By automating just these three
processes i.e., Online marketplace
for equipment and partner sourcing,
Container tracking, release refer-
ences of live ETAs, and Online chat
for negotiating terms and conditions,
one could save 8+ hours per week or
4 full working days per month. For
example, most players spend only
5-10 minutes sourcing a partner using
an online marketplace, effectively
saving 170 minutes to their un-digital
counterparts per partner.
“Digitalization is the inevitable
evolution for every industry, and
the container logistics industry is no
different,” said Christian Roeloffs,
CEO of Container xChange. “In
today’s difficult times, companies are
struggling with innumerable macro-
economic and geopolitical disrup-
tions. With these manual processes,
doing business can become even more
difficult. Our research shows that the
move to digital tools can save time,
increase efficiency and improve profit-
ability. Logistics professionals must
embrace the digital transformation to
stay ahead in a competitive market.”
“As the report has shown, time
saved from digitalizing operations
at work is proving to be an asset for
freight forwarders. It allows them
to focus on higher-level tasks that
can drive growth and success for
the company, like setting long-term
goals and identifying new markets
for expansion. Additionally, this free
time can foster a more collaborative
and innovative culture within the or-
ganization, leading to new products,
services, and business models.”, he
added.
Container xChange is leading the
way in digitalizing container op-
erations, providing a platform that
connects shippers, freight forwarders
and leasing companies worldwide.
Container xChange’s platform allows
logistics professionals to source new,
trusted partners, digitize container
logistics processes, and streamline
their operations.
REPORT BY CONTAINER XCHANGE REVEALS THE BENEFITS OF DIGITALIZING CONTAINER OPERATIONS
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A
s with many other sec-
tors, the recent economic
downturn has hit the
warehouse construction
sector hard. Updated re-
search by Interact Analysis
suggests that fulfilment centre con-
struction has suffered, partly driven by
Amazon’s decreased micro-fulfilment
spending.
In response to the rising trend towards
online shopping and e-commerce dur-
ing the pandemic, we saw an increase
in the construction of fulfilment centres
to cope with this demand. Amazon
accounted for a large proportion of this
activity, doubling its fulfilment capacity
between 2020 and 2021. But, as the
trend towards e-commerce begins to
slow down, the construction and build-
ing of new fulfilment centres have also
dipped. In 2022, 4,000 fulfilment cen-
tres were added to the global building
stock, but in 2023 this is forecast to de-
cline to 2,000. Consequently, demand
for end-to-end automation solutions
will also decrease, and the boom we
saw during the COVID-19 pandemic
will end. Many companies will likely
focus on automating their assets rather
than investing in new, more significant
projects.
Warehouse construction has also suf-
fered from poor economic conditions
across much of the globe, particularly
rising interest rates. The US is expected
to see a “meaningful” downturn within
the next 12 to 18 months. Consequent-
ly, Interact Analysis forecasts a decline
in the rate of warehouse construction
in the coming years. Despite this,
the growth in e-commerce since the
pandemic is likely to dampen the shock
to the warehouse construction sector.
ANALYSIS
LNME
Rueben Scriven, Research Manager at Interact Analysis,
shares his insights on how the warehouse construction sector
has been hit hard because of the current poor economic
conditions
POOR ECONOMIC CLIMATE
KNOCKS WAREHOUSE
CONSTRUCTION
Page 21
LOGISTICS NEWS ME | MAY 2023 | 21
MANAGING THE LOGISTICS COMPLEXITIES OF SHORT SHELF-LIFE GOODS
This is a lagging indicator,
so a significant decrease is
expected in 2H 2023 and
1H 2024. Overall, 6,700
warehouses will be added to
the global building stock in
2023, a reduction of 35%
compared with 2022 but
still higher than pre-COVID
levels.
Overall, almost 10,000
warehouses were added to
the building stock in 2022. In
2023 this will drop to 6,700.
Overall, China and the US
are leading the way regard-
ing warehouse construction.
In 2022, the two countries
combined accounted for 58%
of the total square footage
added. The US’s entire ware-
housing stock increased by
6% over the year and China’s
by 5%. The updated research
shows that Japan and France
registered the lowest growth
in additional warehouse
square footage in 2022.
Rueben Scriven, Research
Manager at Interact Analysis,
says, “It is essential to realize
the downturn in warehouse
construction is not due to a
lack of demand. Instead, it is
due to high-interest rates and
poor economic conditions.
The slowdown in warehouse
construction is likely to be
short-lived as the market for
sites is still there. Rent prices
are anticipated to increase in
the mid-term, and e-com-
merce will continue to drive
demand over the long term.
Regarding automation,
although we expect to see
a decrease in demand for
end-to-end automation, by
the end of 2022, 18% of all
warehouses had some form
of automation installed, and
this is set to increase to 26%
by the end of 2027. Food &
beverage warehouses and
parcel sectors report the
highest levels of automation
in their warehouses.”
“It is essential to
realize the downturn in
warehouse construction
is not due to a lack of
demand. Instead, it is
due to high-interest
rates and poor
economic conditions.”
Rueben Scriven,
Research Manager
at Interact Analysis
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FREEZONE
LNME
O
n behalf of the World Free Zones Organization, His
Excellency Dr Mohammed Al Zarooni, Chairman
of the World Free Zone Organization, invited us to
a Media Round Table on the sidelines of AICE 2023
– which took place from May 1 to May 3, 2023, in
Dubai. Here is everything you want to know about
Vibha Mehta, Editor-in-Chief of Logistics News ME
interaction with Dr Samir.
Can you talk about World Free Zone Organization? And, what is
the significance of hosting AICE 2023?
This event is vital for our sector. We are an organisation
that represents all free zones worldwide. As a member-based
organisation, we play three significant roles. Improving daily
life for our members is the first responsibility. The second
responsibility is that our members cannot function alone; they
are part of an ecosystem, and we must assist them in assimilating
into the ecology of this narrative—lastly, the ability to foresee
the demands of our members.
Therefore, these three components are combined in all of
our events. In addition, one should consider “Why this event
is important today.” When the number of free zones increased
rapidly thirty to forty years ago, we gave them a specific edge
to draw investors by basing their allure on incentives. And we
discovered that additional incentives were required.
We concluded that three factors—best practices, innovation,
and sustainability—are more important than incentives to
address this dilemma. We support many of our people in
overcoming the pandemic. What should we do next, we ask
ourselves? What are best practices, innovation, and sustainability
beyond these novel elements?
The solution is an ecosystem of trust, and we must create one
to enable our stakeholders to cooperate more effectively. We
hold the top spot in global trade 2.0 because we wish to combine
AICE 2023
Dr. Samir Hamrouni, CEO of World Free Zone Organization, spoke to Vibha Mehta about
their latest event AICE 2023, and more
Page 23
LOGISTICS NEWS ME | MAY 2023 | 23
AICE 2023 | DR. SAMIR HAMROUNI
current and upcoming daily
tasks. A third of international
trade passes through free
zones. And a lot is happening
in the business world, including
the cost of transportation, war,
and the disruption of the global
value chain. So, let’s look at
how this daily work affects
and guides us towards the Free
Zone’s new allure, a trust-
based ecosystem component.
What does it mean for the
local and regional free zone
community and the UAE?
We operate on a global scale.
Thus, everything we do serves
to meet this world’s needs.
Naturally, whatever we do
will also be applied to and
affect the free zones in Dubai.
Suppose we predict that this
tendency will continue and
that the global value chain is
being upended. In that case,
we might also anticipate that
future manufacturing will
occur locally rather than far
away, affecting the local free
zones.
Are there any challenges that
you are currently facing for
WFZO?
Yes, our challenge as a
global organisation is to
serve everyone – cater to
all. Our members are from
various sister nations, like
Nepal, Togo, and Argentina.
However, we want to learn
from those that are facilitating
outstanding work. Therefore,
the countries suffering
must implement these new
components, this effectiveness,
and this better contribution to
the local economy. We have
consistently rejected the idea
of being a club of the greatest,
stating instead that we are
a global organisation for all
free zones for developing and
underdeveloped nations.
How are the free zones
incorporating digital
transformation?
The pandemic has sped up
the digital change, which
has been ongoing for
years. Free zones have also
consistently promoted digital
transformation, making them
the ideal places to work in
any nation and where the
rest of the country looks to
learn from what is happening
there. As a result, due to
the procedure’ improved
digitalisation, for example,
Malaysia requires 15 days to
establish a firm. Still, Kuala
Lumpur Freezone requires just
three to five – thanks to Digital
Transformation. Therefore,
free zones are added to the
everyday reality where the
pandemic has expedited the
digital process. To sum it up,
Free zones have always been
ahead of the other part of the
country.
Are there any expansion
plans?
Yes, we did say there are
members from 140 of the
165 nations. Therefore,
that geographic expansion
continues. We achieved our
objectives a few years ago, but
what do we do now? Since
we will conduct a strategic
workshop on the organisation’s
future in the following five
years, the AICE 2023 event
will be exceptional, not just for
the topic that will determine
the organisation’s future. I
will take advantage of the
chance to sit down with all of
our stakeholders, including
members and non-members,
ministers, and a multilateral
organisation. I will ask them
what else we can do.
Dr. Samir Hamrouni,
CEO of World Free
Zone Organization
“We have
consistently
rejected the idea
of being a club
of the greatest,
stating instead
that we are a
global organisation
for all free zones
for developing and
underdeveloped
nations.”
Page 24
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T
he supply chain and logistics
industries are already
impacted by automation,
which is only expected to
increase in the coming years.
However, warehousing and inventory
management are two areas where
automation is expected to impact
significantly. Automated storage and
retrieval systems, robots, and drones
are already assisting in warehouse
and distribution centre inventory
management, error reduction, and
efficiency improvement. Another
industry which automation is likely to
influence is transportation.
Drones and self-driving cars are
being developed and tested, which
could revolutionise logistics industry
transportation. “Using these technolo-
gies, last-mile deliveries could be made
more affordable and quicker. Another
key area where automation could be
beneficial is supply chain visibility,”
says Alain Kaddoum, Managing Direc-
tor at Savoye Middle East.
Additionally, the real-time tracking
and monitoring of goods and ship-
ments throughout the supply chain
can be made possible with the help
of sensors, Internet of Things (IoT)
devices, and blockchain technology.
“As a result, businesses would be able
to recognise and resolve issues quickly
and efficiently, increasing customer sat-
isfaction and cutting costs,” says Alain.
Although adopting these technologies
will demand careful planning, invest-
ment, and collaboration between stake-
holders, including logistics providers,
manufacturers, and retailers, automa-
tion is expected to drive significant
changes in the supply chain and logis-
tics industry overall.
“At Savoye Middle East, we have
incorporated automation into our op-
erations by leveraging our cutting-edge
software and automation technologies.
Warehouse management systems, au-
tomated storage and retrieval systems,
and transportation management sys-
tems are just a few of the automation
solutions provided by the company.”
These solutions have been developed
to aid companies in streamlining their
supply chain operations, boosting
productivity, and cutting costs. Our
advanced software services, such as
order management systems, warehouse
management systems (WMS), trans-
port management systems, warehouse
control systems, B2B integration plat-
forms, and ODATIO, a combination
of warehouse management systems
and transport management systems,
provide extensive support for custom-
ers seeking streamlined operations.
Alain adds, “Savoye’s other techno-
logical services include goods-to-person
and goods-to-robot preparation,
mobile robot solution, plug and play
conveyor, packing machines, auto-
mated pallet storage, picking tools, and
robotic lockers.”
Additionally, combining automation
and software in the supply chain can
provide several benefits, one of the
primary advantages being increased
efficiency. Automation can perform
AUTOMATION
LNME
TAPPING INTO
AUTOMATION AND SOFTWARE
Alain Kaddoum speaks to Logistics News ME on
the advantages of combining automation and
software into the supply chain industry
IN THE SUPPLY CHAIN INDUSTRY
Page 25
LOGISTICS NEWS ME | MAY 2023 | 25
repetitive tasks quickly and accurately,
reducing the time required to complete
several operations. This speeds up
supply chain operations and boosts
overall productivity. Furthermore, the
software can optimise processes and
provide real-time data, allowing sup-
ply chain managers to make informed
choices and quickly tackle challenges.
“This can result in faster response
times and improved supply chain agil-
ity. Accuracy is also increased when
software and automation are com-
bined. The possibility of human error,
which can be expensive in terms of
both time and money, can be effectively
eliminated by this,” comments Alain.
Additionally, software and automa-
tion can be integrated to enhance
inventory management. Supply chain
managers can benefit from better vis-
ibility into inventory levels and trends
by automating inventory tracking and
using software to analyse data, lower-
ing the possibility of overstocking or
stock shortages.
“For instance, we launched ODATiO,
a product that combines WMS and
TMS, when the idea was still relatively
new. ODATiO is an end-to-end visibil-
ity platform that ensures the entire sup-
ply chain process, from manufacturing
to delivery, is managed effectively over
wholesale distribution, logistics, and
retailing costs and risks. Today, this
technology is growing in the industry,
resulting in improved operational ef-
ficiency,” shares Alain.
Correspondingly, at Savoye, automa-
tion is critical to supporting sustain-
ability. The company significantly
lowers waste, energy consumption, and
greenhouse gas emissions through sup-
ply chain automation. For instance, Sa-
voye’s warehouse automation solutions
use advanced algorithms and sensors to
maximise warehouse space utilisation
and lower energy costs. This increases
their operational effectiveness while
also lowering their carbon footprint.
The Managing Director shares,
“Savoye’s automation solutions allow
businesses to optimise their ship-
ping routes, cutting down on fuel
use and emissions. This is achieved
using real-time data on traffic pat-
terns, weather, and other variables to
pinpoint the most effective delivery
routes. Digitising supply chain op-
erations through Savoye’s software
and automation solutions reduces
paper usage. As a result, there will
be reduced waste from the need for
physical documents.”
As a fact of the matter, the logistics
and supply chain companies in the
Middle East actively use Artificial
Intelligence (AI) to enhance their op-
erations, reduce costs, and enhance
efficiency. These companies are
taking several steps, including invest-
ing in AI-powered solutions like
predictive analytics, robotics, and
machine learning to optimise their
processes and improve efficiency.
They are working in partnership
with tech firms to create tailored AI
solutions that address their unique
requirements, using these firms’
technological expertise. As a result,
logistics and supply chain companies
are providing their employees with
the necessary training to become
proficient in data analytics, pro-
gramming, and AI implementation.
“Companies are adopting cloud-
based solutions to store and access
data, essential to implementing AI.
They also try to safeguard sensitive
data from cyber threats by imple-
menting data encryption, firewalls,
and other cybersecurity measures,”
dishes Alain.
However, the impact of automa-
tion and software on the human
component of operations will vary
depending on several factors. Auto-
mation and software can aid in the
streamlining of processes, reduction
of errors, and increase in efficiency,
all of which lead to greater overall
productivity - this can lead to a
reduction in the need for human
intervention in specific tasks, which
could lead to job loss or a shift in
job responsibilities.
“Despite this, we believe that
the human element in operations
will continue to be essential. The
automated systems will need to be
monitored and managed by humans,
who will also need to interpret the
data and make decisions based on it.
Moreover, critical thinking, problem-
solving, and creativity are still neces-
sary for several aspects of operations
involving human interaction. Combin-
ing automation and software can also
create new job opportunities, such as
roles requiring specialised knowledge
in managing automated systems or
software development.”
Lastly, Savoye Middle East col-
laborated with the New East General
Trading L.L.C., a prominent regional
distributor of automotive parts – to
provide automated solutions to the
company’s Dubai Distribution Centre.
This cutting-edge solution is built on
Savoye’s Pick-To-Light technology,
Haipick Autonomous Case-handling
Robots (ACR), and Intelis conveyors.
“This marks an important milestone
for both businesses as we work to-
gether to spur innovation, increase ef-
ficiency in the spare parts supply chain,
and raise the standards for automated
solutions in the Middle East. By inte-
grating our highly advanced Autono-
mous Case-handling Robots (ACR)
solution – the first to be used in the
Middle East – we sought to simplify
and automate the complex internal
systems of the New East’s distribution
centre,” concludes Alain.
TAPPING INTO AUTOMATION AND SOFTWARE IN THE SUPPLY CHAIN INDUSTRY
Alain Kaddoum. Managing Director at SAVOYE
Middle East.
Page 26
MULTI MODAL
LNME
Page 27
LOGISTICS NEWS ME | MAY 2023 | 27
A
pioneer among its contemporaries in offering
logistical services to the Middle East’s live events
industry, EFM Global Logistics was established in
2000 and has 15 years of expertise in the Middle
East.
EFM provides supply chain management, customs
brokerage, warehousing and distribution, and
project cargo logistics, with a focus on the thriving
live events industry. Companies that provide logistics services
must operate in strict accordance with the schedule because
the industry is all about rigorous unshakeable deadlines.
From successfully executing numerous activations at
the FIFA World Cup in Qatar last year and Expo 2020 to
providing for US rapper Kendrick Lamar’s appearance at
the Abu Dhabi F1 concert, EFM Global Logistics offers
unparalleled expertise to its clients.
Employees and suppliers at EFM Global Logistics frequently
face limits. Therefore, they live by the maxim ‘Measure Twice,
Cut Once.’ This encourages them to guarantee that they will
hit deadlines by virtue of their planning and project execution.
According to Marcel Meyer, Commercial Director at EFM
Global Logistics, “When we have to deliver cargos to remote
locations, we have to send surveys to evaluate the load,
enhanced impact of the weather, shipment’s route, and timing,
which may lead to uncertain situations.”
The relocation of the James Webb telescope for NASA was
one of the most remarkable achievements. “It took several
years to plan the entire move from the US, and now it is in
space and taking pictures,” adds Marcel.
There is always the possibility of unforeseen circumstances
when working on such massive projects, necessitating
immediate action. “It can be necessary to make last-minute
changes to a stage set-up or convert a maritime shipment
to an aviation shipment. It’s also crucial to remember that
most of our clients and users of our services have no prior
experience with logistics,” according to Marcel. “They need
to comprehend the logistics to plan and organise the event.
They thus give us everything,” Marcel continues. “We also
look after their logistics and the overall extended partners of
the project.”
TO THE LIVE EVENTS INDUSTRY
THE TOP-NOTCH LOGISTICS
SOLUTIONS PROVIDER
THE TOP-NOTCH LOGISTICS SOLUTIONS PROVIDER TO THE LIVE EVENTS INDUSTRY
Vibha Mehta and Marcel Meyer discuss how EFM Global Logistics is altering
the landscape for logistics services in the region
>>>
Page 28
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MULTI MODAL
LNME
Being one of the market
leaders in this niche, EFM’s
clientele comes from almost
every industry and walk of life.
They don’t have conventional
divisions like import, export,
air, or sea freight. “In our
organisation, project managers
and coordinators oversee
numerous initiatives. They will
establish a relationship with
the client and carry out their
requests,” declares Marcel.
Ensuring deadlines are met,
and all last-minute requests
and adjustments are addressed
as soon as possible.
When communicating with
clients, EFM Global Logistics
is open and honest, informing
them whether a timeframe
or a particular mode of
transportation makes sense
and making any necessary
recommendations. “We never
let our customers down, which
is why they trust us. Because
we can tell from the start if
something is possible, we
consistently succeed and will
always be able to advise our
clients,” states Marcel.
EFM separates out from
other freight forwarders
because each project has an
on-site manager who oversees
everything, from supervising
loading and unloading to
lashing and beyond. EFM
maintains quality certifications
for ISO 9001, ISO 14001, and
ISO 20121. The highest levels
of health and safety are also
prioritised by EFM Global
Logistics, who always wears
a standard safety vest, safety
boots, a helmet, and gloves.
According to Marcel, “We
worked hard to help decorate
the city for the FIFA World
“IT CAN BE NECESSARY TO MAKE LAST-MINUTE
CHANGES TO A STAGE SET-UP OR CONVERT A
MARITIME SHIPMENT TO AN AVIATION SHIPMENT. IT’S
ALSO CRUCIAL TO REMEMBER THAT MOST OF OUR
CLIENTS AND USERS OF OUR SERVICES HAVE NO
PRIOR EXPERIENCE WITH LOGISTICS.”
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LOGISTICS NEWS ME | MAY 2023 | 29
THE TOP-NOTCH LOGISTICS SOLUTIONS PROVIDER TO THE LIVE EVENTS INDUSTRY
Cup in Qatar last year. The FIFA Fan Fest was
one of our greatest projects, which we also
coordinated.” EFM had a team on-site for the
World Cup and had already begun planning
for specific festivals, activations, and the
country’s city decorations. “We were working
directly with the Qatar entities - consulting
them and conversing with them about what to
do for various logistics operations.”
Additionally, EFM Global Logistics
managed the on-site logistics for the Kingdom
of Saudi Arabia pavilion at Expo 2020,
curated massive concerts for Rammstein,
seven 747s full of kit, and recently completed
tours for the Slipknot and Deep Purple.
In the Middle for 15 productive years, EFM
Global Logistics continues to expand in the
region, opening a significant new warehouse
and additional offices in Riyadh, with other
locations in Saudi Arabia to follow. “
“The customer always comes first,”
concluded Marcel. “We go to the ends of the
earth for them. We have carved a niche. It’s
the EFM way.”
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COVER STORY
LNME
L
ast-mile delivery—the last leg of a ship-
ment’s journey to its final destination—
has become an increasingly important
part of business operations across many
industries, globally and in the UAE. In this
digital era, delivery solutions form a cru-
cial part of everyday life, with significant
e-commerce players now heavily relying on these
solutions for growth.
In light of an impressive year-on-year growth fore-
cast, the B2C e-commerce market in the UAE is set
to more than double in value by 2027. According to
the recent UAE B2C E-commerce Market report by
Research and Markets, the UAE’s B2C e-commerce
market is experiencing a massive surge in Gross
Merchandise Value—from $26.8 billion in 2022
to $46.8 billion by 2027. This upward trend could
prove a lucrative opportunity for businesses looking
to capitalize on the e-commerce boom.
With consumer trends shifting towards online
transactions, UAE businesses are also turning to
smart logistics solutions for their B2B deliveries.
This emphasis on retail efficiency, whether B2B or
B2C, drives overall economic growth.
COURTESY OF AI
UAE SET FOR
LAST-MILE DELIVERY
REVOLUTION
>>>
In Conversation: Irfan Tansel, CEO of Al Masaood Automobiles
talks about the ever-evolving last-mile delivery industry
Page 31
LOGISTICS NEWS ME | MAY 2023 | 31
UAE SET FOR LAST-MILE DELIVERY REVOLUTION, COURTESY OF AI
Irfan Tansel, CEO
of Al Masaood
Automobiles
Page 32
COVER STORY
LNME
UAE Ready For A New Age In Last-Mile
Delivery
To catapult the UAE’s e-commerce sector,
Freezone DMCC and Dubai Govern-
ment have recently launched the DMCC
E-Commerce Ecosystem. This pioneering
move is set to bolster the Middle East &
North Africa’s e-commerce market, which
is currently valued at $32 billion and
anticipated to break into new heights,
reaching an estimated worth of $50 bil-
lion by 2025.
As the UAE accelerates towards a future
of advanced technologies, what lies in
waiting for smart logistics in the last-mile
delivery space? Let’s look at some emerg-
ing trends and consider their potential
implications.
Automation And Robotics
Robots are being used to manage large
volumes of orders quickly and accu-
rately, leveraging advanced algorithms
to streamline the fulfilment process and
reduce human error. Robotic systems
can handle tasks such as packaging and
sorting goods that are too complex or
tedious for humans, resulting in increased
throughput while reducing labour costs
and waste. Robots can also move quickly
through warehouses or delivery areas,
leading to a faster response time. Moreo-
ver, automation and robotics provide
enhanced scalability, enabling companies
to scale up their operations rapidly with-
out investing in additional personnel or
infrastructure.
Autonomous Vehicles
Another trend in last-mile delivery is us-
ing autonomous vehicles, such as drones
and self-driving cars, to deliver packages
more quickly and efficiently. Autonomous
vehicles can be programmed to prioritize
specific orders in order to meet customer
Page 33
UAE SET FOR LAST-MILE DELIVERY REVOLUTION, COURTESY OF AI
demands and ensure timely deliveries,
especially temperature-controlled pack-
ages. These vehicles can safely navigate
complex environments, reducing
human error and arguably increas-
ing safety for drivers and pedestrians.
Autonomous vehicles also help improve
operational efficiency as they can be
easily monitored and rerouted in real
time to minimize delays or disruption
of service.
AI And Data Analytics
More companies are set to use AI and
data analytics to track shipments, opti-
mize delivery routes and improve over-
all customer service. We can gain better
insights into customer preferences by
utilizing AI algorithms such as deep
learning, natural language processing,
and sentiment analysis. This allows us
to make more informed decisions about
which products to stock, how to handle
orders more efficiently, and how best
to allocate resources for maximum ef-
ficiency. Data also allows for predictive
analytics that can anticipate customer
demand and ensure rapid response
times in case of unexpected changes in
demand or other disruptions.
Web3 Applications
Web3 applications have the potential
to offer improved security, increased
transparency, and faster processing of
transactions. Through Web3, delivery
companies can gain access to immuta-
ble data for more accurate tracking of
orders and deliveries, as well as smart
contracts for automated payment
processing. On the other hand, custom-
ers can benefit from enhanced privacy
through data encryption and permis-
sion access, allowing them to grant or
deny access to their data as they deem
fit. Web3 applications could also enable
automated machine learning algo-
rithms that provide real-time insights
into customer experience and product
performance.
Utilizing such innovative technologies,
Al Masaood Automobiles continues to
handle large-fleet aftersales services of
government and semi-government enti-
ties. The deployment of these technolo-
gies allows us to fulfil large orders in a
timely and uninterrupted manner.
Page 34
3PL
LNME
“I ENTERED
THE LOGISTICS
INDUSTRY WITH
MY FIRST GM
AND A LABOURER
BY RENTING
MY FATHER’S
WAREHOUSE IN
JEBEL ALI, AND
THAT’S HOW WE
STARTED OUR
JOURNEY.”
Page 35
LOGISTICS NEWS ME | MAY 2023 | 35
D
ubai-based Premier
Logistics MENA
was founded in 2016
with a core focus on
freight forwarding,
warehousing and
distribution, customs
clearance, and transport
management – providing
end-to-end logistics solutions
to businesses in a range
of industries, including
healthcare, FMCG, retail,
and e-commerce. “When we
first started this company,
we were a bit lost,” says
Deepak Khushalani, CEO
of Premier Logistics MENA.
However, in due course of
time and his distribution
experience in Africa, Deepak
quickly took the grip in his
hands. “I entered the logistics
industry with my first GM
and a labourer by renting my
father’s warehouse in Jebel
Ali, and that’s how we started
our journey.” While Deepak
had set off on this journey
filled with ups and downs and
hustling his way up, he locked
his first warehouse on a three-
year contract.
“The warehouse had roughly
12,000 pallet positions, and
we had not even filled out
a single pallet position for
the first three months – I
was panicking with that.
Eventually, our first contract
fell through,” adds Deepak.
However, post-COVID-19,
Premier Logistics MENA
was in a tight spot as they
were only in warehousing.
Correspondingly, they
tapped into the storage,
distribution, and packaging
of goods. “And, last year,
we fully acquired a freight
forwarding company, making
our presence in all verticals,
including last-mile delivery,”
mentions Deepak.
Usually, it is seen that
companies would venture
into freight forwarding as a
core business proposition and
then step into warehousing,
but Premier Logistics has the
opposite story. “When I think
in hindsight and look at it,
we were into warehousing
first, which is asset-heavy, and
then bought a less asset-heavy
freight forwarding company
– that’s what proved our
mettle,” says Deepak. With
expansion plans in the region,
including Saudi Arabia and
Egypt to India, the revenue
for the company has tripled
since its inception – proving
the industry has a lot more
potential in the industry
for Deepak. However, also
focusing equal efforts towards
digital transformation.
Having said that, digital
transformation is a crucial
challenge for everyone.
Things are changing quickly,
and keeping a tab on daily
changes takes work. “Each
company focuses on its digital
transformation, but logistics
is an age-old industry. It still
runs traditionally yet has
an unlimited capacity to be
digitalized. And the time is
now,” adds Deepak. From
blockchain and machine
learning to Chat GPT, all are
shifting the horizons for the
far larger industrial landscape.
“We are going to make sure
that we take that challenge
up. And I think in the next
one and a half years, we will
be very tech-driven,” shares
Deepak.
A PIONEERING STORY
DEEPAK KHUSHALANI, CEO OF PREMIER LOGISTICS MENA, DISCUSSES
THE LOGISTICS LANDSCAPE, AUTOMATION, SUSTAINABILITY, AND MORE
>>>
A PIONEERING STORY | DEEPAK KHUSHALANI
>>>
Page 36
36 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
3PL
LNME
Additionally, Deepak
emphasized that one of the
significant challenges that
companies are currently facing
is collaboration. While the
industry is enormous, and as a
3PL company – a partnership
with other companies is one of
the biggest problems. Deepak
states, “If only there were the
collaboration in the industry,
which is good collaboration, I
think it would be somewhere
else. And that kind of
challenge. Some companies
are opening to it slowly. Just
a simple collaboration among
various tasks can do a lot
more wonders. Businesses are
launching their warehouses
and other services, creating a
fix for many 3PL companies.”
Furthermore, for a business
or a customer, the end-to-end
visibility of their good is the
most important. “As Deepak,
if you ask me what smooth
supply chain management
means, I will say it has to be
effortless. Everything should
be visible on a dashboard –
Simple and Seamless.” A 3PL
company truly jumps into this
situation and makes life easier
for consumers and clients.
Underlining this, Deepak
shares his motto: “We handle
everything, from a plane to a
hairpin.” Offering no gaps,
the best solution to overcome
this would be a tech-driven
model. Where everything is
laid down for its client, and
with a click, you can access
all the information. “This will
be a true and smooth supply
chain for me – transparent and
seamless,” quotes Deepak.
Premier Logistics MENA
have robust plans to expand
into China, India, and Saudi
Arabia. Expansion is vital
for any business; if it unfolds
well, it can do wonders. “I
think expansion is significant,
but the logistic landscape is
shifting fast, leaving us 3PL
companies out with the bigger
companies owing the larger
logistics boxes. However, with
E-commerce booming with
digital transformation, there
come last-mile deliveries.”
When mentioning the last-
mile delivery landscape, one
knows that this ever-evolving
industry is set to shift the entire
logistics and supply chain
industry. Customers want their
orders in an hour or a day;
businesses are making those
changes and trying to keep up
with them. “I think speed and
accuracy are essential, and
that’s where most companies
are moving,” explains Deepak.
The logistics and supply
chain industry are complicated
– from execution to
management. One needs to
have faith and trust in the
ecosystem. Deepak explains
this a bit further: “We are just
movers and safe keepers for
their goods. And those goods
are worth millions and billions
of dollars. And we only charge
the revenue to store or keep
them, so we are ideally safe
keepers, so they should have
that trust.”
Incorporating sustainability
initiatives in its operations,
Premier Logistics MENA plans
to go paperless in the next six
months. “I know it is difficult
for a logistics company since
the entire industry works
conventionally, but we are
trying our level best to get into
the whole paperless in any
way we can contribute, you
know, a small contribution to
the carbon footprint is also
a contribution,” mentions
Deepak.
Furthermore, Deepak
describes the future as
Connected. Digitalized.
Dependable.
“Information and
dependability. I think
that’s something very, very
important. The client depends
on the company; the company
depends on its team. And the
team is so dependable for
me; it’s something where you
can depend on the company
if you see the company being
auto rated, and if you see
the connections all over the
world, I think that’s where the
fast-moving logistics industry
is going towards,” concludes
Deepak.
Page 37
N E W S
16 – 18 May 2023
Dubai World Trade Centre
Dubai, UAE
Connecting the Middle East maritime
sector for over 20 years...
And now, for the first time, with a new
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As part of
Under the patronage of
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#SMLME
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Register free of charge as a
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scan the QR code with your
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38 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
RETAIL
LNME
Page 39
LOGISTICS NEWS ME | MAY 2023 | 39
W
ith over 22 years of
experience, Alexandros
has been working with
Chalhoub Group for roughly
15 months overseeing the
innovation and operations of
all the fulfilment and logistics functions
at Chalhoub.
Importance Of Logistics And Supply
Chain Operations
Existential. “From our vantage point,
we bring the commercial vision to life.
We bring all the physical products
to the market – either via a store or
through e-commerce operations for
our customers,” begins Alexandros.
In order to be really unique in the
market, he simply laid out the funda-
mentals of logistics and supply chain
management as a bridge between the
Chalhoub Group, products, and their
end consumers. Additionally, aspects
like geography, business operations,
and cost are crucial in forging a solid
logistics stance.
Despite the high operational com-
plexity brought on by the various
markets, Alexandros continues, “Con-
trolling costs is very important for our
group.” He also made notice of the
importance of capital and cash flow.
“If we don’t follow the right demand
forecast and prepare for demand peaks
and troughs, we will end up with a lot
of inventory, which capital we can use
for investments,” says Alexandros.
Chalhoub Group’s supply chain man-
agement and logistics are supported
by five fundamental pillars. “’Peo-
ple,’ the way we treat them, and the
environment that we create for them
to learn and work in is the first thing,”
Alexandros continues. Additionally,
‘processes’ are crucial to Chalhoub’s
multi-industry business model for
serving their many fashion, beauty,
and cosmetic brands - helping them
distribute their various products.
“How we can standardise the pro-
cesses across the group is very critical.
We also believe that ‘data and technol-
ogy’ in today’s world is very impactful.
With the right data in place, we can
convert data into decisions by looking
at them analytically and enhancing
and supporting informed decisions,”
shares Alexandros. He also discusses
oh how ‘visibility’ and ‘resilience’ took
the front seat post-COVID-19. He
says, “Until the data allows visibility
across end-to-end departments, you
still have a silo. And building resilience
is important about making sure we can
adjust, especially with Covid-19, while
still minimising risks.”
THE RETAIL CONGLOMERATE | CHALHOUB GROUP
CHALHOUB GROUP
THE RETAIL CONGLOMERATE
Alexandros Komianos, Chief Fulfilment and
Logistics Officer at Chalhoub Group, discusses
the key logistics affairs with Vibha Mehta
>>>
Page 40
40 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
Challenges
First and foremost, Saudi
Vision 2030 has changed
the face of the Middle East’s
logistics and supply chain
business as the Kingdom of
Saudi Arabia continues to
develop. Having stated that
the logistics operations are
altering not only within the
nation but also across the
area. Alexandros reveals to
us the uproar that the new
free zones have caused in the
logistics industry. “Since I
will have access to more open
zones in the area, managing
the flow of the items is the
most prominent problem for
us right now. This, however,
will be in addition to the
Kingdom’s growing expan-
sion from a consumer stand-
point. He went on to say that
from an inbound standpoint,
everything from suppliers
to goods forwarders to the
accessibility of transporta-
tion will experience a 100%
boost. “The Saudi market,
for me personally, is very
vital and will be shifting
the landscape for us,” he
continues.
In addition, there are is-
sues that are more directly
tied to operations and how
businesses interact with
their customers. According
to Alexandros, “Customers
are unique, so the mar-
kets become unique.” He
explained how each market
is unique and how firms re-
quire a multi-local strategy
model to be able to provide
their customers with a
customised approach. “It’s
difficult because all we need
to do to stay relevant in the
market is employ the right
resources at the right time
and monitor results spar-
ingly. We don’t just roll out
a solution tailored to the
consumers in Dubai or Qa-
tar because it might not work
and probably won’t work,”
he shares.
Automation
Automation is the key to
the future. Automation is a
buzzword. While everyone
applies automation simply
because the industry is get-
ting ready for the future, it
is essential for each person
to truly shape their business
needs and objectives. Howev-
er, it is essential to remember
that the GCC nations have a
lot of cost-effective yet practi-
cal labour available. Also,
the operations are designed
to emphasise manual labour
and processing. “The impor-
tant question is, how do you
alter automation to these
practices,” questions Alexan-
dros. He continues by saying
that either one can start a
facility with a greenfield
scenario in the right manner
by collaborating with the hu-
man element. Or by finding
the appropriate automation
solutions that meet a product
profile, retrofit automation
into a brownfield.
“In my opinion, automa-
tion can improve decision-
making with simple or
complex computations - an
automated system can enable
warehouse position replace-
ment than using Excel, mak-
ing the individual’s role much
more of a supervisor,” adds
Alexandros. Second, he rec-
ommended that the manual
handling can be decreased.
“We have already begun
integrating robotic process
automation, he says. Because
there are repetitive tasks in
our systems, we can use this
type of automation to free
up our staff from having to
complete them every week or
every month. Since the repeti-
tive tasks are already present
in the system, you can simply
allow them to be automated
while improving the process.
Additionally, we have auto-
mated route planning for our
last-mile activities, giving us
more flexibility.”
Human Element
According to Alexandros,
“The human element will
still be solid.” He thinks that
humans will always be in
charge of automation and
will help to make it suc-
cessful by changing them
from executors to more
decision-makers. “Skills are
evolving. I think there will
still be a strong emphasis
on the human element. We
are completely dependent
on others and must remain
so. However, because they
will deal with the exceptions
rather than, you know, the
common or simple processes,
their role will become more
important.”
RETAIL
LNME
Page 41
LOGISTICS NEWS ME | MAY 2023 | 41
In Foresight
Alexandros believes that in the
future, human capital will be a
vital factor in developing this in-
dustry. He said, “It will be crucial
to create settings that prioritise
people to retain existing employ-
ees and draw in new ones. The
function of people will, however,
become increasingly important as
a result of the digital transition,
as we can see in ahead. We need
to build and improve the environ-
ment.” Moreover, highlighting
how it’s important to remember
the industry’s front-line workers,
such as the drivers and pickers
who perform the most challeng-
ing jobs.
“I believe that with commercial
innovation, the focus will shift
to be more customer centric. The
area will increasingly focus on
whether we provide the proper
services, do we provide the right
experiences, and are our logistics
set up to provide them rather
than on how much each unit
costs, will happen quite soon,” he
states.
Correspondingly, there is a
digital transition. “The digital
transformation will quicken, and
we’ll switch from data analytics
to real data insights for real-time
decision-making,” Alexandros
says. One will concentrate on
more environmentally friendly
solutions as 2023 is designated as
the ‘Year of Sustainability’, and
the regional nations emphasise the
significance of sustainability. “I
think all of this will have a wider
and more significant influence on
the industry,” he concludes.
“I BELIEVE THAT WITH COMMERCIAL INNOVATION, THE FOCUS WILL SHIFT TO
BE MORE CUSTOMER CENTRIC. THE AREA WILL INCREASINGLY FOCUS ON
WHETHER WE PROVIDE THE PROPER SERVICES, DO WE PROVIDE THE RIGHT
EXPERIENCES, AND ARE OUR LOGISTICS SET UP TO PROVIDE THEM RATHER
THAN ON HOW MUCH EACH UNIT COSTS, WILL HAPPEN QUITE SOON.”
THE RETAIL CONGLOMERATE | CHALHOUB GROUP
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WWW.CBNME.COM
LAST-MILE
LNME
A
ccelerated by the pandemic,
the momentum of the last-mile
delivery sector in the UAE
has only continued to grow.
Consumers have embraced
the convenience of having everything
delivered directly to their front door, from
food and groceries to electronics and
clothes. Market data projects that mobile
retail commerce in the UAE will grow at
an impressive Compound Annual Growth
Rate (CAGR) of 18.9% until 2025.
Consequently, there has been an
exponential rise in the number of courier
services and logistics providers who have
stepped in to meet the market need.
“While this would give the impression
then that the country’scountry’s last-
mile delivery sector is among the most
advanced and robust in the world, the on-
ground reality is that most providers tend
to follow a brute force approach,” shared
Agam Garg, General Manager at Yango
Delivery UAE. “With little technology
being leveraged to streamline operations,
tasks such as scheduling, routing,
communicating, tracking, and delivery
confirmation are all predominantly
manual. The result of this is an ecosystem
that works, but is not without significant
management overheads for companies
and frustrations for customers.”
At the same time, Yango Delivery has
world-class expertise, developed over
years of success in scaling last-mile
delivery operations for numerous high-
growth start-ups across the globe. This,
combined with their passion for customer
service excellence, means that they can
entirely overhaul last-mile logistics for
organisations in the UAE.
“Where other providers continue to rely
on archaic, manual processes, at Yango
Delivery, technology is at the heart of
our offering. Paperwork, phone calls,
and endless spreadsheets are replaced
by slick digital dashboards that can be
conveniently accessed anywhere and on
any device. With just a few clicks, our
customers can schedule deliveries and
track riders/drivers in real-time,” adds
Agam.
Moreover, Yango Delivery is one of the
only providers that are equally strong in
both forward and reverse logistics – areas
that have traditionally been segmented,
leading to added complexity for both
organisations that then have to work with
multiple delivery partners and customers
who must endure the unintuitive process
of arranging a separate pick up, even
if it is apparent at the time of delivery
itself, that the product is not per their
expectations. Agam continues, “We
eliminate this complexity by serving as
an all-in-one smart and speedy delivery
provider.”
All this translates to an ability for their
customers to outsource this critical aspect
of their operations confidently. Doing
so frees up precious resources they can
redirect to core activities such as business
development, marketing, customer service
ALL-IN-ONE DELIVERY GIANT
YANGO DELIVERY
Vibha Mehta speaks to Agam Garg, General Manager at
Yango Delivery UAE, on how Yango Delivery is shaping the
delivery landscape in the region
Page 43
LOGISTICS NEWS ME | MAY 2023 | 43
or product design that enable
them to scale their business.
Additionally, while
the benefits of digitally
transforming last-mile
operations are abundantly
evident, as with any significant
change to the status quo,
trepidation must be overcome.
“Because until now, all
providers have largely offered
the same value proposition,
organisations assume that
what they are currently
being offered is the industry
standard. They, therefore,
have become set in their ways
despite the obvious challenges
they face,” says Agam.
An added consequence of
this is that with a minor in the
way of value to differentiate
between providers, cost
becomes a key factor.
Companies make alarming
compromises, such as
working with freelancers and
unlicensed operators in the
race to the bottom. In addition
to exposing themselves to
the legal implications, these
organisations risk fraud.
Agam continues, “We have
been focusing on raising
awareness in the market about
the incredible value that the
technological transformation
of last-mile operations can
bring. This message has
resonated strongly with brands
that recognise timely and
reliable delivery deliveries as
important to their business.
After all, no matter how good
your product is, it will have
little value to customers who
don’tdon’t receive it on time or
in the condition it was meant
to be delivered.”
Moreover, AI is shaping the
industry, and how! Routing
is one of the advancements of
AI that has an immediate and
measurable impact. One of the
applications of AI that has a
direct and quantifiable impact
is routing. At Yango Delivery,
they leverage their routing
and batching algorithms to
optimise resource utilisation.
AI is also effectively used to
auto-correct addresses based
on the initial pick/drop point
and final pick/drop point.
“Our routing algorithm
creates the most efficient
routes for couriers, taking into
account factors such as traffic
and road limitations, while
our batching technique can
allow assigning orders going
in one direction to the same
vehicle,” dishes Agam.
Correspondingly, the
adaptation of AI in their
operations helps Yango
Delivery UAE minimise
delivery times and reduce
mileage and fuel costs – which
will lower the environmental
impact of delivery.
“Our decision to enter the
UAE followed careful market
analysis and planning. The
last mile logistics segment
continues to grow, and the
unique value proposition that
Yango Delivery offers enables
us to stand out as the partner
of choice,” adds Agam.
“We are entirely focused on
this market where we work
towards transforming the
sector’s operations. With the
UAE serving as a proving
ground for the region, we will,
in parallel, assess the readiness
and opportunities in other
GCC markets. The potential
is huge, but we will follow a
strategic approach, steadily
building on our strengths and
successes.”
With robust growth
projected for e-commerce,
food delivery and other
segments in the UAE, Agam
expects a similarly parallel
solid growth in last-mile
delivery. In addition to the
increase in volume, there
will be increasing pressure
to provide new conveniences
for customers. “For example,
recognising consumer’s desire
to send parcels to each other
at Yango Delivery quickly.
We recently launched our new
rapid consumer-to-consumer
delivery feature that allows
Dubai residents to send
and receive goods, within
the Emirate, within just 60
minutes,” shares Agam.
Such rapid convenience
is also being demanded of
organisations. While next-
day delivery has become the
market standard, changing
customer behaviours in
the wake of the pandemic
has meant that the delivery
window continues shrinking.
Agam states, “Today, the
expectation is of same-day
and express deliveries.” “In
line with growing customer
expectations, there will be a
need for constant innovation
by last-mile delivery
companies. Transformative
technologies such as
autonomous vehicles, drones,
electric delivery vehicles and
networks of pick-up and
drop-off points will steadily
make their way into last mile
operations and will rapidly
mature as uptake increases,”
concludes Agam.
As has been the case
with other areas of digital
transformation, the UAE is
ideally positioned to pioneer
advancements in last-mile
delivery, which other GCC
markets will eventually adopt.
Yango Delivery is interested in
being at the forefront of this
transformation.
ALL-IN-ONE DELIVERY GIANT | YANGO DELIVERY
Agam Garg,
General Manager
at Yango Delivery
UAE
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44 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
How do you feel about starting your new
position with Bridgestone in the region?
Humbled, Energised and Excited!
Being part of the great Bridgestone’s
Middle East and Africa Team has been a
rewarding experience. With my team, I
get to tackle one of the most challenging
markets in recent years and witness
a prosperous year-end. Bridgestone’s
Middle East and Africa businesses have
been on a growth trajectory, attributed
to our team and partners’ unwavering
commitment to development and hard
work. Building strong relationships with
our employees and suppliers is equally
important as building strong relationships
with our customers.
I am delighted at the opportunity to lead
Bridgestone’s business in the MEA region.
I look forward to leveraging my expertise
to reinforce the organisation’s position as
a global leader in mobility solutions and
elevate our credibility among customers
by ensuring high-quality products.
How would you describe your leadership
in terms of bringing about change in the
Middle East, given your prior experience?
Though I am new to the Middle East
market, I have worked in Africa for
over 16 years and am familiar with
doing business in challenging Emerging
markets. Over this time, I have learned
that before embarking on any change,
we must first understand where we are at
and what made us successful to this point
and clearly understand what needs to be
protected to move forward. And almost
always, you will find committed, hard-
working employees, loyal customers and
channel partners to take on the journey
with you.
My main goal as Bridgestone MEA’s
leader is to guide our organisation on its
mobility solutions journey through our
strong E8 commitment to the future, keep
our company adaptable to the evolving
market, and maintain a strong focus on
sustained market leadership growth. By
leveraging my past Global experience
across numerous business verticals and
my knowledge of the tyre industry, I will
gain critical insights into how markets
react to rapid changes in the industry and
adjust our company accordingly.
Building on this information and our
extensive research capabilities, we will
continue to offer customers prompt and
efficient solutions without compromising
quality.
What special efforts will you be making
for the company?
Previous leaders have done a great job
at building a solid foundation for our
business; my role is to continue building
and driving the business forward for the
generations to come after me.
I focus on developing a dynamic,
inclusive environment that fosters
individual and team spirit. My core
leadership purpose is to Create authentic
Leadership teams by developing
individuals to realise their true potential
and value.
I want to create a culture and leave
a legacy where every team member in
SUSTAINABLITY
LNME
HOW IS
BRIDGESTONE
From Jacques Fourie taking over as the new VP and Managing
Director at Bridgestone MEA to Bridgestone’s sustainability plans
ADOPTING SUSTAINABILITY?
Page 45
LOGISTICS NEWS ME | MAY 2023 | 45
my organisation feels like
they have progressed in their
personal and professional
leadership journey while
working with me and
acknowledge their team as one
of the best to have worked
with. I focus specifically here
as there is no line item on the
balances sheet for our greatest
asset, our people. This is the
role of leaders!
We at Bridgestone strive
to be recognised as a diverse
and inclusive organisation
that our children would be
proud to work for in the
future. My efforts for the
company will be moulded by
the vision of providing our
employees with an exceptional
working environment that
fosters innovation, growth,
development and a strong
sense of belonging.
What factors do you believe
automation will bring about in
the tyre industry?
We can see how businesses
have embraced industrial
automation and
implemented artificial
intelligence (AI) to dominate
the ever-evolving market.
For businesses, especially
those that invest in
innovation, digitalisation of
the automotive value chain
opens new possibilities.
These new technologies and
the accelerating data growth
are also creating substantial
employment opportunities
across the sector.
Bridgestone’s AI-
based, high-productivity
manufacturing technology,
which measures and checks
the quality parameters of
tyres by collecting vast
data per tyre and further
digitalisation of Bridgestone
manufacturing processes, has
enabled production to use
less energy and produce less
waste. The investment has
seen Bridgestone employees
upskill to operate industry-
leading digital technologies
that have subsequently
helped to improve
resource efficiency and job
satisfaction.
The tyre industry, aware
of the changes caused by
automation, has made
significant investments to be
future-ready and resilient.
How do you envision
businesses incorporating
sustainability into their
regular operations?
At Bridgestone, we know
the growing importance
of ensuring a sustainable
future. We have been going
above and beyond to fulfil
this requirement while
delivering effective products.
With our cutting-edge and
environmentally friendly
mobility solutions, we have
been exploring numerous ways
to innovate our goods and
surpass industry standards.
We approach each project
with sustainability as the top
priority and aim at adopting
environmentally friendly tyre
technologies.
We intend to be the industry
leader in creating a waste-free
mobility sector and relentlessly
work to ensure that the sector
has a sustainable future. At
Bridgestone, innovation and
teamwork are essential to
creating a sustainable mobility
sector. In line with this, we
partnered with pertinent
businesses and joined the
Sustainability Network run
by the Dubai Chamber of
Commerce and Industry. To
reduce the over-concentration
of rubber production in
various places, we have
engaged in multiple research
and development projects to
explore sustainable sources of
natural rubber.
HOW IS BRIDGESTONE ADOPTING SUSTAINABILITY?
Jacques Fourie, VP and Managing Director at Bridgestone MEA
>>>
LOGISTICS NEWS ME | MAY 2023 | 45
Page 46
Automotive experts predict
that electric vehicles are
the next big trend in the
automotive sector. We are
now on the path of developing
innovative EV tyres, and 30
per cent of new OE fitments
developed by Bridgestone
EMIA in 2020 were dedicated
to EVs. We have designed
ologic technology, especially
for BMW’s all-electric i3. Our
innovative Enliten technology
and Virtual Tyre Modelling
solution also underscore our
efforts to attain sustainability.
How significant is
sustainability going to be for
Bridgestone MENA?
We at Bridgestone constantly
work to live up to our slogan,
“Solutions for your journey.”
We have continuously invested
in developing sustainable and
intelligent solutions to provide
our clients with a secure and
practical experience. As a
reputable supplier of cutting-
edge automotive solutions,
we are committed to utilising
smart technology to secure
a sustainable future for the
mobility industry. As a result,
we have been reorganising
our operations regularly to
promote electric mobility and
increase its efficacy through
cutting-edge virtual tyre
remodelling and simulation
technologies.
Our investments in creating
smart, sustainable solutions
to assure mobility’s safety and
effectiveness have increased
over the past few years. We
acquired Azuga, a top global
connected platform for
collecting data from drivers
and vehicles and converting it
into knowledge that will help
improve the safe operation
of vehicles. Additionally,
we collaborated with the
mobility-focused company
Autobahn, which provides us
with a cutting-edge platform
to help startups explore the
potential of developing novel,
disruptive models in the
mobility industry.
To become carbon neutral
by 2050 and improve the
sustainability of the mobility
industry, electric vehicles
present Bridgestone with a
wide range of opportunities.
We create high-end tires
and EV-specific technologies
thanks to our collaboration
with top manufacturers.
We also want to establish a
network of fully functional
EV-ready retail and service
locations that provide
charging, mobile services,
and EV maintenance and
tyre servicing, all under one
roof. In keeping with this, we
recently collaborated with
electric vehicle startup Fisker
to introduce an all-electric
SUV in several European
countries. Additionally, we
bought Arvento Mobile
Systems, a company that
provides digital fleet solutions
and fleet management services
to clients in Turkey and the
Middle East.
SUSTAINABLITY
LNME
“My main goal as Bridgestone MEA’s leader is to guide our organisation on its mobility
solutions journey through our strong E8 commitment to the future, keep our company adaptable
to the evolving market, and maintain a strong focus on sustained market leadership growth.”
46 | LOGISTICS NEWS ME | MAY 2023
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48 | LOGISTICS NEWS ME | MAY 2023
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REVERSE LOGISTICS
LNME
C
artlow is the leading reverse
logistics platform in the
MENA region, combining
re-commerce with an
efficient returns experience
and advanced return
management mechanism
to unlock the full potential
and benefits of an end-to-
end solution. This unique
combination enables them to offer
streamlined and sustainable solutions to
their partners and customers.
The e-commerce platform provides a
convenient way for partners to recover
value from returned products. It enables
customers to purchase high-quality
products at a reduced cost, all while
promoting sustainability and responsible
waste management.
Cartlow offers Buy-Back and Trade-
In programs allowing customers to sell
or exchange their unwanted products
for credit towards their new purchase.
These programs are beneficial for both
customers and partners. “Customers can
earn money or receive discounts on new
purchases, while the partners can recover
value from returned or used products
and promote sustainability by reducing
waste,” says Mohammed Sleiman,
Founder and CEO of Cartlow.
Considered one of the prominent reverse
logistics platforms, Cartlow specialises in
the reverse supply chain process, including
handling the return and refurbishment
of products. The platform focuses on
remarketing returned and refurbished
products, helping sellers recover value
from their returned items and enabling
buyers to purchase these products at a
lower cost.
Cartlow is considered a reverse
logistics platform because it specialises
in the reverse supply chain process,
which involves handling the return and
refurbishment of products. The platform
focuses on remarketing returned and
refurbished products, helping sellers
recover value from their returned items
and enabling buyers to purchase these
products at a lower cost.
Reverse logistics is a critical aspect
of the supply chain, as it manages
products after they have been sold and
delivered. Mohammed adds, “In many
cases, returned products may be in good
condition and can be resold, which is
where Cartlow’s expertise in refurbishing
LEADING RECOMMERCE PLATFORM
REGION’S
MOHAMMED SLEIMAN, FOUNDER AND CEO OF CARTLOW, TALKS TO
US ABOUT THE BASICS OF THE REVERSE LOGISTICS PLATFORM IN
THE MENA REGION
Page 49
LOGISTICS NEWS ME | MAY 2023 | 49
REGION’S LEADING RECOMMERCE PLATFORM
and remarketing comes into
play. This process involves
testing and repairing products,
cleaning them up, and then
listing them on the Cartlow
platform at a discounted
price.”
Cartlow’s approach to
reverse logistics not only
benefits sellers by providing
them with a solution to recoup
value from returned products
but also benefits buyers who
can purchase high-quality
products at a reduced cost.
Additionally, this process
helps reduce waste by keeping
products out of landfills and
giving them a second life.
Overall, Cartlow’s focus on
reverse logistics makes it a
unique and valuable platform
in the online marketplace
space.
The reverse logistics market
is also relatively new in
the MENA region. Still, it
is rapidly growing due to
several factors, including
increased awareness of
sustainability and the circular
economy, changing consumer
preferences, and technological
advancements. The region
has been experiencing
rapid economic growth and
increasing urbanisation, which
has led to a rise in e-commerce
and online shopping. “As
a result, there has been a
corresponding increase in the
volume of returned products.
We are seeing a growing
demand for reverse services as
more retailers and e-commerce
companies look for ways
to manage their returned
products more effectively,”
states Mohammed.
Moreover, the region is
also experiencing a shift in
consumer attitudes towards
sustainable consumption
and responsible waste
management. As more
people become aware of the
environmental impact of
discarded products, they are
looking for ways to reduce
waste and recycle products.
The growth of the reverse
logistics market in the MENA
is thus being driven by the
need to manage the growing
volume of returned products
sustainably.
Mohammed further says,
“Advancements in technology
such as Artificial Intelligence,
Machine Learning and Big
Data Analytics are also playing
a significant role in shaping
the reverse logistics market in
the region. These technologies
are being used to optimise the
reverse supply chain process,
from automated testing and
refurbishment of returned
products to predicting
demand for refurbished items.
This helps reduce costs and
improve the efficiency of the
reverse logistics process.”
Correspondingly, one of the
biggest challenges Cartlow
has encountered is the need to
achieve operational scalability
without sacrificing quality.
“This required a substantial
investment of resources,
including time and money. We
recognise its essential role in
maintaining the high standards
expected by our customers.
Through the introduction
of automated systems, we
improved our operational
efficiency and optimised our
processes, resulting in better
performance and higher levels
of customer satisfaction,”
dishes Mohammed.
Additionally, as per
Mohammed, the logistics
industry in the MENA
region is undergoing
significant changes driven
by various factors, including
e-commerce growth,
infrastructure development,
digital transformation,
and sustainability. “As the
industry continues to evolve,
companies will need to adapt
to these changes to remain
competitive and provide value
to their customers,” shared
Mohammed.
Focusing on sustainability,
which is also one of Cartlow’s
core values, they specialise in
refurbishing and remarketing
returned products – Cartlow
is helping to reduce waste
and extend the life cycle
of products. Additionally,
programs offered by Cartlow,
such as the Buy-back and
trade-in, encourage customers
to recycle their old products,
reducing the amount of waste
that goes to landfills. Overall,
Cartlow has an essential role
in promoting sustainability.
Mohammed says, “By
implementing sustainable
practices and offering various
programs to help reduce
waste, Cartlow is contributing
to a more sustainable future.”
The logistics industry is
rapidly evolving. In the next
five years, one can expect to
see several significant changes
in the industry:
> Increased automation
> More sustainable practices
> Increased demand due to the
growth of e-commerce
> Increased customisation
> Greater emphasis on data
“Overall, the logistics
industry is poised for
significant change in the next
five years. Companies that
can adapt to these changes
and embrace new technologies
and practices are likely
to succeed in this rapidly
evolving industry,” concludes
Mohammed.
Mohammed Sleiman, Founder And CEO of Cartlow
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50 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
AI
LNME
A
s drone technology continues
to evolve and advance, it is
interesting to see the wide
variety of industries and sec-
tors it can and has impacted.
We have already seen drones
significantly improve the
construction, energy and utilities, and
agricultural sectors, particularly around
operations and efficiencies.
One sector that could be revolutionised
entirely using drone technology is the
logistics industry.
As businesses in the logistics sector
are increasingly adopting autonomous
technology, it is vital to highlight the
different applications of drones. Unlike
vehicles or land-based solutions, drones
can bypass traffic congestion and access
hard-to-reach areas; drones also offer
improved delivery to the correct address.
Not only do drones significantly reduce
delivery times and costs for service
providers, but as technology advances, we
can expect to see even more innovative
ways drones are used to improve logistics
operations. Regarding warehouse
management, small drones can be used to
scan barcodes and streamline inventory
and stock management. In contrast,
cargo drones can be used to transport
goods from warehouse to warehouse or
warehouse to facility.
FEDS is working with its clients in the
GCC to facilitate cargo transportation
with drones and warehouse management.
Several segments of the logistics industry
would benefit from using drones for cargo
transportation, including the e-commerce
sector, medical supply delivery, and
transporting materials to offshore or hard-
to-reach facilities.
Emergency response is another area of
possible use, where drones can transport
essential supplies and cargo during any
disaster, especially where roads have been
destroyed.
Furthermore, drones can be deployed
throughout the supply chain, assisting
with land and air deliveries. Logistics
firms are also exploring new methods
of collaboration between trucks and
THE IMPACT OF
AND SUPPLY CHAIN MANAGEMENT
DRONES IN LOGISTICS
Rabih Bou Rached, Founder and CEO of FEDs Group,
reflects with us about how drones will affect the future
Page 51
LOGISTICS NEWS ME | MAY 2023 | 51
drones. These pilot programs
utilise information-sharing
to execute deliveries by air
to multiple locations straight
from a delivery vehicle.
The construction and oil
and gas industries could
greatly benefit from cargo
drones because such drones
can carry heavy loads.
Drones can also travel many
kilometres, making them an
integral part of the supply
chain, thus speeding up the
delivery process. Then there
are what the industry calls
‘last-mile delivery drones’,
which have the potential to
meet a vast range of consumer
requirements. However, the
industry has yet to resolve
several challenges around
last-mile delivery. At FEDS,
we’ve always maintained
that while the concept is
part of the fast-approaching
future, it has yet to be
commercially viable as there
are still limitations around
the technology, such as
limited battery life, regulatory
restrictions, and concerns
around safety and security. A
challenge specific to last-mile
delivery is the economics – for
example, spending AED50 for
delivering an AED25 order
isn’t viable, as it doesn’t make
economic sense. We expect
drones to be introduced
across the UAE for last-mile
services in the near future.
The drone industry must
continue working to address
the limitations of existing
technology. Not only will this
require investment in research
and development, but it will
need collaboration with
regulatory bodies to ensure
compliance. Coupled with
the implementation of robust
safety and security protocols,
these measures can go a long
way towards easing clients’
fears about the reliability of
the technology.
Given the security concerns,
drones’ significant advantages
are that they are more secure
than conventional delivery
methods. With drones, we can
place a package in a carrier,
and the intended recipient
would be the only person to
interact with it throughout
its journey and delivery.
Although it’s important to
point out that in order for this
to be a viable future, effective
anti-tampering systems need
to be developed and deployed.
Larger logistics companies
like Amazon, FedEx, DHL,
and UPS are leading the
way in the evolution of
last-mile drone delivery
services in certain areas.
These companies are
setting a precedent for the
broader logistics industry
by demonstrating drones’
viability and potential
benefits; more businesses will
soon follow suit.
Drones have a wide range
of potential applications
across industries, and
the logistics sector can
contribute massively to
their improvement via
this technology. As drone
manufacturers continue to
advance the capabilities of
their offerings, we can expect
to see even more innovative
ways in which drones can be
used to improve supply chain
issues and add value across
the board.
THE IMPACT OF DRONES ON LOGISTICS AND SUPPLY CHAIN MANAGEMENT
“DRONES CAN BE
DEPLOYED THROUGHOUT
THE SUPPLY CHAIN,
ASSISTING WITH LAND
AND AIR DELIVERIES.
LOGISTICS FIRMS
ARE ALSO EXPLORING
NEW METHODS OF
COLLABORATION
BETWEEN TRUCKS AND
DRONES.”
Rabih Bou Rached,
Founder and CEO
of FEDs Group
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52 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
SOLUTIONS PROVIDER
LNME
F
ounded in 2021, TERRA TECH LTD is MENA’s
first B2B tech company that provides swappable
battery solutions for electric motorbikes enabling
users to quickly swap out batteries at designated
stations, eliminating the need for lengthy charging
times. TERRA offers unique and forward-thinking
approaches to energy distribution and consumption
through a unique SaaS model per subscription.
With a mission towards accelerating the transition to
a connected ecosystem that addresses transportation
needs, our innovative solutions are designed explicitly
for the last-mile delivery revolution,” says Husam
Zammar, Founder and CEO of TERRA Tech.
“TERRA’ s vision explains why we started and what
we aim for ‘To reshape the last-mile delivery by
revolutionising the way we use and share energy’.”
> They are offering an intelligent connected ecosystem
built of the following: Electric two and three-wheelers
along with four different types of smart swapping
stations featuring infinitely faster charging with a
lightweight battery, high level of security, 24X7
powered pack batteries, and cheaper energy.
> Smart Platform - a cloud fleet management where
our motorbikes are connected to the cloud 24/7; you
can know the status of all vehicles at any time, grasp
operational data in real-time, and quickly deploy
various functions. This features Geo-fencing, Battery
tracking, trip details, statistics, payment, etc.
As an energy provider, TERRA envisions a significant
role in shaping the UAE’s B2B micro-mobility tech
industry. The company plans to introduce innovative
solutions enabling businesses to adopt sustainable
micro-mobility options, especially in the last-mile
delivery industry. TERRA also aims to leverage its
expertise in clean energy solutions to provide charging
infrastructure for micro-mobility vehicles and facilitate
their adoption by businesses across the UAE. “We are
excited to be leading the change in the MENA region
and look forward to working with businesses to create
a brighter and more sustainable future for all,” adds
Husam. With so, TERRA hopes to support the UAE’s
goal of achieving a greener and more sustainable
future.
Furthermore, the micro-mobility transportation
industry continuously evolves and expands, driven by
technological advancements, strategic partnerships, and
improved infrastructure. Husam shares, “As growth
picks up, new entrants, operators, and technologies will
enter the market. The energy and transportation sector
must prepare for EV deployment in the upcoming
years, as automotive manufacturers will introduce
a broader range of EVs better suited for the UAE
market.”
With climate change becoming a pressing issue,
companies are looking for greener solutions to reduce
their carbon footprint. Micro-mobility options, such
as TERRA electric vehicles and smart ecosystems, are
seen as a more sustainable alternative to traditional
transportation methods like cars or trucks. For many
industries, transportation is a significant expense.
Micro-mobility options can be more cost-effective than
conventional vehicles.
MICRO-MOBILITY INDUSTRY
SHAPING THE B2B
Husam Zammar walks us through Terra Tech’s
services, B2B micro-mobility industry, and more
Page 53
LOGISTICS NEWS ME | MAY 2023 | 53
TERRA’s shift towards micro-
mobility will allow it to
operate more efficiently and
effectively, reducing costs and
improving overall performance.
The industries recognise the
benefits of micro-mobility
and are exploring ways to
incorporate these options into
their transportation strategies.
“This trend is expected to
continue as the technology
continues to improve and
as more cities and countries
invest in micro-mobility
infrastructure,” says Hasam.
Automation and AI are
expected to improve micro-
mobility services’ efficiency,
safety, and sustainability,
making them more attractive to
businesses and consumers. As
these technologies continue to
develop, one can expect to see
more innovative and effective
micro-mobility solutions.
AI-powered fleet management
systems can optimise the
routing and maintenance
of micro-mobility vehicles,
improving their efficiency and
reliability to personalise micro-
mobility services to last-mile
delivery businesses, improving
their operations and increasing
customer satisfaction. AI is
set to shift the micro-mobility
industry in the future. AI
will additionally optimise
micro-mobility systems for
energy efficiency, reducing
their environmental impact,
and AI-powered predictive
maintenance can reduce
downtime and maintenance
costs for micro-mobility
vehicles.
“For that, TERRA aims to
deploy digital technology in its
product development. TERRA
is creating a technology
environment encompassing
360˚ of openness – an
ecosystem powered by AI
and connected to the cloud,
enabling the delivery of
easily accessible energy,”
shares Husam. The system
continuously learns, adapts,
and enhances the performance
of smart batteries and battery-
swapping stations. The goal is
to provide a range of intelligent
solutions for cities.
Husam empathises with one
of the significant challenges
they faced at the beginning
of the launch – hiring the
right people. “Recruiting
professionals with experience
in the electric vehicle charging
and battery swapping
industry may be particularly
challenging, as the industry is
still emerging and relatively
new,” states Husam.
Regarding the logistics
companies, TERRA provides
various services to make
the delivery services more
convenient and eco-friendlier.
TERRA delivers multiple
benefits to make delivery
services more convenient
and eco-friendlier. Husam
says, “Our motorbikes are
connected to the cloud 24/7.
Businesses can know the status
of all their vehicles at any time,
grasp operational data in real-
time, and easily deploy various
functions. And our platform
provides logistics companies
with powerful analytics, route
optimisation tools, and real-
time tracking systems to help
them plan efficient delivery
routes.”
On an end note, TERRA’s
solutions are designed to meet
the needs of last-mile delivery
companies, aggregators, and
leading F&B chains, providing
a more cost-effective, efficient,
and sustainable option for their
operations. “By targeting these
specific audiences, TERRA
tailors its services to meet
their unique requirements and
build a strong customer base
in the micro-mobility market,”
concludes Husam.
SHAPING THE B2B MICRO-MOBILITY INDUSTRY
“For that, TERRA aims to deploy digital technology in its
product development. TERRA is creating a technology
environment encompassing 360o of openness – an
ecosystem powered by AI and connected to the cloud,
enabling the delivery of easily accessible energy.”
Page 54
54 | LOGISTICS NEWS ME | MAY 2023
WWW.CBNME.COM
D
ubai CommerCity, the
first and leading free zone
dedicated to digital com-
merce, part of the Dubai
Integrated Economic Zones
Authority (DIEZ) and a
joint venture with the property devel-
oper Wasl, announced that BEUMER
Group, an international manufacturer
of intralogistics systems, has set up its
new offices in the free zone. BEUMER
Group will be able to expand and sup-
port its regional operations in intralo-
gistics solutions for airports, logistics,
cement, chemical, ports & terminals,
and minerals and mining at Dubai
CommerCity.
The announcement aligns with Dubai
CommerCity’s continuous efforts to ad-
vance digital commerce in the region.
It aligns with its strategic identity and
commitment to achieving the goals of
the Dubai Economic Agenda (D33),
which aims to drive the growth of
Dubai’s digital economy over the next
ten years.
Founded in 1935, BEUMER Group,
based in Germany, is an international
leader in designing and manufacturing
intralogistics systems for conveying,
loading, palletising, packaging, sorta-
tion, and distribution. With 5,400 em-
ployees worldwide, the Group records
annual sales of approximately EUR 1.2
billion.
With its new offices, BEUMER Group
will offer its customers in the Middle
East and North Africa the latest mate-
rial handling solutions incorporating
the latest technologies. Dubai Commer-
City will support the Group to achieve
enhanced operational performance
through its world-class digital infra-
structure, business support, customs
consultations, and other services.
The move reflects the Group’s
commitment to advancing its digital
transformation, which is crucial in
ensuring its operational success world-
wide. Dubai CommerCity will allow
the Group to build partnerships with a
wide range of stakeholders specialised
in digital commerce, logistics, shipping,
and customs, among others, as part of
its efforts to provide the highest levels
of support to companies operating
within the free zone.
Mitch Bittermann, Senior Vice
President of Commercials at Dubai
CommerCity, said, “We are proud to
welcome BEUMER Group to the free
zone, which is a great addition to our
impressive portfolio of leading com-
panies operating in Dubai Commer-
City. With our state-of-the-art digital
infrastructure, exceptional capabilities,
human resources, and advanced tech-
nologies, Dubai CommerCity uniquely
empowers BEUMER Group to acceler-
ate its growth in the Middle East.”
“Dubai CommerCity’s integrated
digital commerce system has at-
tracted a diverse range of international
companies to set up their offices in the
free zone, which offers a fast-paced,
efficient, and supportive environment
for doing business. Dubai CommerCity
is committed to achieving the objec-
tives of its new strategy, which adopts
a ‘technology first’ approach to support
companies to achieve operational suc-
cess and contribute to driving sustain-
able economic development.”
Torben Busch, Chief Executive Of-
ficer at BEUMER Group Middle East,
said: “For more than eight decades,
BEUMER Group’s work contributed
to bolstering its leading position,
supporting business growth, and
meeting its customers’ requirements,
in line with the highest international
standards. Dubai CommerCity offers
all the prerequisites for strengthening
our leading position in the MENA by
supporting us to provide exceptional
logistics solutions in the region through
its integrated digital system, great
packages, modern and smart solutions,
unique offers, and knowledge-sharing
and networking opportunities.”
In September 2022, Dubai Com-
merCity launched its new corporate
identity, as per its new strategic direc-
tion, which centres on transforming
its operations and services to digital
commerce. This step confirms the free
zone’s commitment to contributing to
the digital economy by accelerating
the growth of companies in the field
and increasing Foreign Direct Invest-
ment (FDI) in different industries. In
addition, the new corporate identity
supports the objectives of the digital
economy and future technology-related
strategies in the emirate.
ANNOUNCEMENT
LNME
BEUMER GROUP
SETS UP ITS REGIONAL HEADQUARTERS IN DUBAI COMMERCITY
Page 55
A MEMBERS OF EMIRATES TRANSPORT BUSINESS CENTERS:
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