Logistics News, November 2020
Page 1
T R U C K S
Renault Trucks TX Port: Innovative
Transport Solution
T R U C K S
Connecting and Simplifying Trade -
Maersk KSA
S U P P LY C H A I N
Global Supply Chain Activity Surges
To Pre-Pandemic Levels
CONNECTING TRADE PROFESSIONALS WITH INDUSTRY INTELLIGENCE
NOVEMBER 2020
CEO, DHL Express
Middle East
and North Africa
THE NEW ERA
OF POST-COVID
LOGISTICS
NOUR
SULIMAN
Page 2
A MEMBERS OF EMIRATES TRANSPORT BUSINESS CENTERS:
Page 3
LOGISTICS NEWS ME | NOVEMBER 2020 | 3
THE NEW ERA
OF POST-COVID
LOGISTICS
20 INTERVIEW
SERIAL ENTREPRENEUR
Kasun Illankoon caught up
with Wissam Khoury to discuss
the rise of Advance Logistic
Systems, how their technology
is aiding the logistics industry,
and how they are providing an
added value for their clients.
22 Q&A
CONNECTING
AND SIMPLIFYING TRADE
In Conversation with
Mohammad Shihab,
Managing Director at Maersk
Saudi Arabia
30 TRADE
SUPPLY CHAIN ACTIVITY
ON THE RISE
Global Supply Chain
Activity Surges to
Pre-Pandemic Levels in Q3
32 SUPPLY CHAIN
STAYING RESILIENT
In Conversation with Tino
Bierbamer, Operations &
Services Delivery Director at
LogiPoint
34 OP-ED
IMPORTANCE OF SUPPLY
CHAIN STRATEGY
in design and build projects
36 PRODUCT REVIEW
INNOVATIVE TRANSPORT
SOLUTION
Renault Trucks T X Port by
Renault Trucks for Middle East
and Africa
38 ENERGY
UNITED FOODS COMPANY
awards new large scale solar
power project to Yellow Door
Energy
In Conversation with
Nour Suliman,
CEO of DHL Express
Middle East and
North Africa
24
IN THIS ISSUE
34
36
Nour Suliman
CEO, DHL
Express MENA
Page 4
Your business continuity
is our top priority.
Our initiatives and remote solutions
have got you covered in all situations.
du.ae/wegotyourb
Page 5
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6 | LOGISTICS NEWS ME | NOVEMBER 2020
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All rights reserved © 2020.
Opinions expressed are solely those
of the contributors.
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publications in the MENA region are officially
licensed exclusively to BNC Publishing in the MENA
region by Logistics News ME.
No part of this magazine may be reproduced or
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written permission of the publisher.
Images used in Logistics News ME are credited
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Printed by UPP
CEO
Wissam Younane
wissam@bncpublishing.net
DIRECTOR
Rabih Najm
rabih@bncpublishing.net
GROUP PUBLISHING DIRECTOR
Joaquim D'Costa
jo@bncpublishing.net
+971 50 440 2706
BUSINESS DEVELOPMENT DIRECTOR
Rabih Naderi
rabih.naderi@bncpublishing.net
+966 50 328 9818
DEPUTY EDITOR
Kasun Illankoon
kasun@bncpublishing.net
EDITORIAL DESIGN
Christian Harb
chrisoharb@gmail.com
MARKETING EXECUTIVE
Aaron Sinanbam
aj@bncpublishing.net
I
n a year of upheavals brought
on by Covid-19, CEOs of some
of the world’s most influential
companies have identified talent risk
as a significant challenge to growth.
Digital transformation, wider societal
contributions and company purpose
figure prominently on CEO agendas
today, according to a new KPMG study
on the evolving priorities of business
leaders in 2020.
The KPMG 2020 CEO Outlook:
Covid-19 special edition initially
surveyed 1,300 CEOs around the world
in early 2020, before the full impact of
lockdowns was felt. Then, in July and
August, the firm conducted a follow-
up survey of 315 CEOs, to gauge how
opinion had changed. In addition, 45
CEOs in the UAE participated in the
survey and their findings are used to
highlight significant or qualitative
differences with global sentiment.
The Covid-19 crisis has served
to redefine leadership and reorient
CEOs’ priorities. The KPMG report
outlines CEO concerns – including
talent and geopolitical risk. In January,
CEOs ranked talent risk behind 11
other risks to growth. However,
since the start of the pandemic, talent
has risen to be named as the most
significant, perceived threat to their
business, ahead of supply chain and
environmental risk.
In the survey conducted after the
onset of the pandemic, UAE-based
CEOs indicated their sense of purpose
has helped them better understand
what they need to do to meet the
needs of their stakeholders, finding it
provides a clear framework for making
effective Covid-19-related decisions.
Eight in ten (79%) CEOs around
the world felt a stronger emotional
connection to their organization’s
purpose since the crisis began. This
may be because four in ten (39 percent)
have had their health, or the health
of one of their family, affected by
Covid-19, and over half (55 percent)
changed their strategic response to the
pandemic as a result.
DIGITAL TRANSFORMATION THE
KEY TO POST-COVID-19 WORLD
Kasun Illankoon
Deputy Editor
kasun@bncpublishing.net
SUBSCRIBE
subscriptions@bncpublishing.net
For all commercial enquiries, contact
sales@bncpublishing.net
T +971 50 440 2706
PO Box 502511
Dubai, United Arab Emirates
P +971 4 4200 506 | F +971 4 4200 196
Keep up to date with all the latest
news, features and much more
on our website and social media
platforms.
CBNME.COM
CBNME
@CBNME
CONSTRUCTION BUSINESS NEWS ME
EDITOR’S NOTE
LNME
Page 7
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LOGISTICS NEWS ME | NOVEMBER 2020 | 11
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REGIONAL NEWS
LNME
A
s demand for online grocery
services continues to acceler-
ate, Swisslog, leading provider
of best-in-class warehouse
automation and software has partnered
with H-E-B in San Antonio, Texas to sup-
port the company’s growing demand
for online fulfillment. Swisslog is work-
ing with H-E-B to deploy a number of
automated micro-fulfillment centers to
support the chain’s curbside pick-up and
delivery business.
The automated micro-fulfillment cent-
ers will enhance H-E-B’s leadership in the
industry by streamlining online fulfillment
and moving it closer to the customer. It
will allow the retail chain to efficiently
meet the growing demand for curbside
pick-up without negatively impacting
customer experience in the store.
With more than 2,000 installations
around the globe, Swisslog has in-
valuable experience in multiple flexible,
scalable and modular automation tech-
nologies. The company offers a range
of automation solutions and software
to fit grocers’ online fulfillment strate-
gies, whether it’s a hub-and-spoke ar-
rangement, a bolt-on store automation
approach, micro-fulfillment centers or a
fully automated grocery store. Swisslog
recently released an e-book, “A Guide
to E-Grocery Fulfillment Strategies and
Technologies,” that looks at the acceler-
ating the need for automated e-grocery
fulfillment and examines strategic ap-
proaches that can be taken and automa-
tion technologies that can be utilized.
H-E-B’s new micro-fulfillment cent-
ers feature AutoStore empowered by
Swisslog’s SynQ software and pick sta-
tions. This goods-to-person solution
is one of the most flexible automation
solutions available for order fulfillment
in E-Grocery where density, operator
productivity and lead time are important
factors. With more than 170 installations
worldwide, Swisslog is the largest and
most experienced integrator of the Auto-
Store system.
SWISSLOG PARTNERS WITH H-E-B TO DEPLOY AUTOMATED
MICRO-FULFILLMENT CENTERS
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LOGISTICS NEWS ME | NOVEMBER 2020 | 13
REGIONAL NEWS
S
tatistics released by Dubai
Customs have revealed that
Dubai’s external trade in coffee
generated AED3.5 billion in the last ten
years.
Dubai acts as a central logistic hub
linking markets in the Middle East and
Europe with coffee manufacturing
countries such as Ethiopia, India,
Indonesia, Uganda, and Vietnam.
“We have integrated forward-looking
strategies that help us foster Dubai’s
leading trade position worldwide,” said
Nassim Al Mehairi, Senior Manager
of Statistics Department at Dubai
Customs.
He added that Dubai Customs
offers smart services that help clients
move products with efficiency. “This
includes the coffee trade sector which
receives full support from Dubai Multi
Commodities Centre, DMCC, the first
of its kind in the Middle East, which
provides quality logistics support linking
coffee producers with buyers.”
The statistics are released to coincide
with International Coffee Day which
is marked annually on 1st October.
Figures show that Dubai’s coffee trade
in H1, 2020 grew 5 per cent to AED253
million compared to AED240 million in
the corresponding period last year. The
volume of coffee trade for H1, 2020
amounted to 14,000 tons.
DUBAI CUSTOMS:
DUBAI’S EXTERNAL
COFFEE TRADE HIT
AED3.5 BILLION
FORD ANNOUNCES OPERATIONAL AND LEADERSHIP CHANGES
F
ord is continuing to
streamline and transform
its global business, making
changes in how the company
is organized and operates to
deliver executional excellence
that benefits customers and
delivers sustained profitable
growth.
Jim Farley, who today
succeeds Jim Hackett as Ford’s
president and CEO, outlined
key goals and organizational
changes during a virtual
town hall meeting with the
company’s global team. Farley
said Ford plans to move
with urgency to turn around
its automotive operations –
improving quality, reducing
costs and accelerating
the restructuring of
underperforming businesses.
John Lawler, 54, will be
the new CFO, overseeing
the Finance and Ford Motor
Credit organizations. Lawler
will succeed Tim Stone, who
has accepted a position
as chief operating officer
and chief financial officer at
ASAPP Inc., a research-driven,
artificial-intelligence Software
Company. Stone will remain
with Ford through Oct. 15 to
ensure a smooth transition.
Lawler has most recently
been serving as CEO of
Ford Autonomous Vehicles
and vice president, Mobility
Partnerships, and spent much
of his 30 years at Ford in
finance leadership and general
management. He served as
president of Ford China for
nearly four years when the
company achieved record in-
country performance. He also
served as corporate controller
and CFO, Global Markets and
head of worldwide strategy.
Joy Falotico, 53, who has
been president of Lincoln and
Ford’s chief marketing officer
for nearly three years, will be
dedicated solely to further
growing Ford’s luxury brand
once a new chief marketing
officer is named shortly. She
will report to Kumar Galhotra,
president, The Americas and
International Markets.
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A
fter years of testing and
developing hyperloop
technology at their full-scale
test site, DP World-backed
Virgin Hyperloop unveiled today that the
Hyperloop Certification Center (HCC)
will be located in the U.S. state of West
Virginia.
“Establishing the Hyperloop
Certification Center is the next milestone
on our journey to making hyperloop
a reality,” said Sultan bin Sulayem,
Chairman of Virgin Hyperloop and
Group Chairman and CEO of DP
World. “This announcement brings
hyperloop technology one step
closer to commercialization, poised to
transform the Gulf region with the rapid,
sustainable, and on-demand transport of
passengers and cargo.”
The HCC provides an opportunity for
companies, governments, regulators,
and universities from around the
world to forge global, groundbreaking
partnerships surrounding all elements of
this new transportation technology.
“I’ve always been a big believer in
the importance of competing against
market transitions and Virgin Hyperloop
is the clear leader in the future of
transportation,” said John Chambers,
former Executive Chairman and CEO
of Cisco Systems, current founder and
CEO of JC2 Ventures, and native of West
Virginia.
“With the development of the HCC
in West Virginia, my home state, the
company is one step closer to their
dream of bringing their transformative
technology to the Gulf region and
beyond. We look forward to supporting
Virgin Hyperloop in this journey
and imagining what is possible for
the next generation of innovation,
entrepreneurism, and inclusion,
together.” This announcement builds off
of significant progress around the world
on the regulatory front. In July 2020,
the US Department of Transportation
(USDOT) and the Non-Traditional and
Emerging Transportation Technology
(NETT) Council unveiled the guidance
document on a clear regulatory
framework for hyperloop in the United
States. This historic announcement not
only provides a pathway for hyperloop
regulation and deployment in the US, but
also establishes hyperloop’s eligibility for
federal funding for projects.
This federal momentum, combined with
the advancements at the HCC, will pave
the way for the certification of hyperloop
systems around the world – the first step
towards commercial projects, including
those in Saudi Arabia, India, and the
United Arab Emirates. Virgin Hyperloop
aims to achieve safety certification
by 2025, with commercial operations
beginning in 2030.
VIRGIN HYPERLOOP UNVEILS WEST VIRGINIA AS THE LOCATION FOR
THE HYPERLOOP CERTIFICATION
REGIONAL NEWS
LNME
Page 15
REGIONAL NEWS
T
abadul, Saudi Arabia’s
leading digital solutions
provider to effectively
promote global trading
system, in cooperation
with Saudi Ports Authority,
“Mawani”, today announced
the launch of the first phase
of the “Truck Management
System” in Jeddah Islamic
Port, a step aimed at raising
the operational efficiency of
the port and in line with the
protective measures taken
by the Kingdom to limit the
spread of COVID-19.
The Truck Management
System contributes to
organizing and managing the
capacity of various ports, using
the latest technologies to book
appointments, monitor and
manage truck movements,
and electronically connect all
the concerned government
agencies which inter-correlate
to operate and manage this
system.
The System further enables
exporters and importers to
book appointments through
FASAH platform, a single
e-window for import and
export in Saudi Arabia, for
the pre-coordination of truck
transit in the Jeddah Islamic
Port in order to organize
the movement of these
trucks, reduce the crowded
routes to the port, speed up
the procedures of customs
clearance, reduce the
overcrowding and waiting time
at docks, as well as assist in
the truck flow movement and
raising work efficiency.
HE Eng. Saad Abdulaziz
Alkhalb, President of Saudi
Ports Authority (Mawani),
commented: “We are working
on a set plan to expand the
Truck Management System
project to include all ports
of the Kingdom. After the
project was successfully
implemented in King Abdulaziz
Port Dammam, King Fahd
Causeway in Bahrain, and Al
Bathaa Port with the UAE,
we are excited to announce
the first phase of Truck
Management System in
Jeddah Islamic Port, where
the system will serve to reduce
time and effort by speeding
up the customs clearance
procedures for trucks and
electronically organize their
operation before they arrive at
the relevant port of export, as
an optional procedure for the
exporting party.”
MAWANI AND TABADUL LAUNCH TRUCK
MANAGEMENT SYSTEM IN JEDDAH ISLAMIC PORT
“We are working on a set plan to expand the Truck Management System project to include all ports of the Kingdom. After the project was successfully implemented
in King Abdulaziz Port Dammam, King Fahd Causeway in Bahrain, and Al Bathaa Port with the UAE”
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W
hen Emirates SkyCargo’s
first freighter flight took off
from Guadalajara, Mexico,
on the 2nd of October, the cargo
hold contained several tonnes of
avocadoes and other vegetables
grown and harvested in Mexico and
destined for supermarket shelves in
Europe and the Middle East.
In Kenya, Emirates’ 10 weekly flights
in October 2020 from Nairobi airport
transport, among other commodities,
fresh fruits and vegetables such as
green beans, pineapples, mangoes
and avocadoes. The produce arrives
in Dubai and then gets distributed to
other regional markets in the Middle
East and onwards to Europe.
Emirates’ flights taking off from
Australia and New Zealand carry
meat and a range of fruits including
grapes and watermelons heading
towards international markets.
Coconuts and jackfruit from
Thailand, mangoes from India, sweet
potatoes from Egypt, blueberries
from the UK, cheese from France
and Italy, salmon from Norway,
cherries from Chile, seafood from
Pakistan, bakery products from the
Netherlands and tropical fruits from
Vietnam are just a limited selection
of the food items that travel every
day on Emirates’ flights across its
global network of more than 130
destinations across six continents.
Consumers across the world have
integrated international ingredients
and produce into their daily diets
for taste and nutritional reasons.
Members of international diaspora
also look for comfort food offerings
from their home countries in
supermarket shelves. With Emirates
SkyCargo’s global network and flight
schedule, food items from diverse
origins retain their freshness as they
are rapidly transported to their final
destinations and the dining tables of
consumers.
The growth of export markets over
the last decade has also provided a
boost to farming communities and
agriculture in the various production
markets. Emirates SkyCargo’s flights
provide a quick and direct connection
for farmers and exporters of food
items to their international end
customers, thereby supporting their
livelihoods and the local economy.
EMIRATES SKYCARGO MAINTAINS SUPPLY
CHAINS FOR FOOD AND OTHER PERISHABLES
DURING COVID-19
REGIONAL NEWS
LNME
Page 17
T
radeling, the hyper-
growing eMarketplace
focused on business-to-
business (B2B) transactions
in the Middle East and North
Africa (MENA) region, brings
another innovative and
value-added service for the
business community through
simple, effective and cost-
competitive freight booking
and management.
Marking a regional first,
Tradeling has launched
Tradeling Smart Freight,
augmenting B2B eCom-
merce with real-time freight
procurement via Freightos.
com, the world’s largest digi-
tal freight marketplace. With
Tradeling Smart Freight,
powered by Freightos.com’s
Freight-as-a-Service, busi-
nesses can benefit from
online, real-time access to
compare, book and man-
age their air, ocean and land
freight services whether they
are active on the Tradeling
platform or not. The partner-
ship initially opens up one
the world’s biggest manufac-
turing hubs – China.
Dr. Mohammed Al Zarooni,
Director General of Dubai
Airport Freezone Authority,
said: “Tradeling continues to
strengthen Dubai’s position
as a global trade hub while
driving more value for MENA
businesses. SMEs, which are
one of the main pillars of our
economy, will stand to ben-
efit from Tradeling’s partner-
ship with Freightos. It means
more small-to-medium-sized
enterprises can access goods
and services in other parts
of the world to better serve
their customers. I applaud
Tradeling’s constant drive to
add value and highlight the
strength of the UAE’s posi-
tion as a leader in trade and
commerce.”
Through this collabora-
tion, businesses can conduct
seamless trade with traders
and enterprises in China.
Tradeling Smart Freight
gives customers the power
to easily compare live freight
quotes, book, manage and
track the shipment, and then
communicate with the ven-
dor in one integrated plat-
form. They will also be able
to purchase cargo insurance
as an optional extra and opt
for customs clearance and
door-to-door delivery.
Three fundamental chal-
lenges faced in logistics are
resolved with the new Trade-
ling Smart Freight service:
concerns in searching and
selecting the right shipping
method; obtaining freight
rates on time; and not know-
ing where the shipments are
and when they are to arrive.
Muhammad Chbib, CEO,
Tradeling, said: “Through
our partnership with Freigh-
tos.com we have created
an online freight booking
ecosystem within our digital
platform. It is a powerful ex-
ample of how we are trans-
forming B2B e-commerce in
the region. No company in
the region has marked such
a strong digital integration
of cargo as we now do. This
brings an innovative, busi-
ness-critical digital transfor-
mation as logistics is at the
heart of trading.
Ruthie Amaru, CEO,
Freightos.com, said: “As
the world’s pioneering on-
line freight platform, we
are proud to partner with
Tradeling to make global
trade easier for businesses
worldwide. By integrating
our Freight-as-a-Service ca-
pabilities with Tradeling, we
can bring our customer-cen-
tric shipment booking and
management capabilities
across our network of logis-
tics providers in key markets
to the business community in
the MENA region, ensuring
faster, smoother and com-
petitive freight procurement
services.”
TRADELING MAKES FREIGHT BOOKING SIMPLE,
CONVENIENT AND COST-EFFECTIVE WITH EXCLUSIVE
FREIGHTOS.COM PARTNERSHIP
REGIONAL NEWS
Page 18
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A
lstom has appointed
Mama Sougoufara as
Managing Director for
its Middle East Cluster.
Mama was previously the Vice
President for the System and
Infrastructure for Africa, Middle
East and Central Asia (AMECA) as
well as the Managing Director of
Alstom’s Near East Cluster
Mama Sougoufara joined Alstom
in 2008 and held various manage-
ment roles in Alstom Transport.
He worked in the Departments
of Rolling Stock Engineering and
served in several global sites such
as La Rochelle and Reichshoffen
in France, Savigliano in Italy, Lapa
in Brazil, and TrTrans JV in Russia.
In 2015, after three years in
Alstom Thermal Power as Sector
Quality Vice President, Mama
returned to Alstom Transport in
the AMECA region as the System
and Infrastructure Engineering
Director.
“With his extensive global
expertise in engineering, innova-
tion and management, Mama
Sougoufara will continue to be
an invaluable addition to our
team in the AMECA region, as we
are expanding our geographical
presence and industrial footprint
in the region. Mama has played
a pivotal role in the execution
and delivery of many significant
mobility projects in the Middle
East including Dubai Metro Route
2020, Riyadh Metro among many
others. I look forward to working
closely with him to support the
region’s innovative and sustaina-
ble mobility needs”, says Müslüm
YAKISAN, Senior Vice President
for the AMECA region.
“This is an exciting time for in-
novative and smart mobility, and
I am thrilled to lead the Alstom
team in the Middle East towards
further growth and innovation.
With our expanding presence
and footprint in the region, and
the execution and delivery of our
prestigious projects in the GCC,
Saudi Arabia, and Turkey, Alstom
in the Middle East is well placed
to accompany our customers in
their transportation and mobility
development”, says Mama Sou-
goufara, Managing Director of
Alstom Middle East
REGIONAL NEWS
LNME
ALSTOM APPOINTS MAMA SOUGOUFARA AS MANAGING DIRECTOR
IN MIDDLE EAST CLUSTER
Page 19
LOGISTICS NEWS ME | NOVEMBER 2020 | 19
A Smart Move For
New Possibilities
New Quester’s flexibility makes it suitable across a variety of applications and segments
such as general cargo, long haul and construction.
And now, ESCOTs’ added power and performance in New Quester means assignments can
be carried out with increased fuel and driver efficiency.
Optimized specifications such as reduced tare weight allow you to carry more.
And with the introduction of smart new connected features such as telematics,
you can stay on top of your tough daily schedule.
A smart move for your business
Page 20
20 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
INTERVIEW
LNME
W
issam Khoury
is involved
in leading
installations
worldwide for
Automated
Warehouses and Air Cargo
Handling Systems. Wissam
is recognized amongst the
Logistics Industry experts for
the performance in Engineer-
ing Excellency and successful
handover of Projects.
Ever since Advanced Logistic
Systems’ inception in the recent
decades of dynamic growth
Advanced Logistic Systems
has built a reputation as a
leader in the Material Han-
dling Solutions, initially from
1996, when the company was
originally founded in Germany.
Advanced Logistic Systems
established a worldwide pres-
ence and a reliable network
of partners, suppliers, and
clients around the globe. With
the commitment to perfection
in Engineering and Project
Management, ALS provides
Bespoke Solutions for the Lo-
gistics Industry in Europe, the
Middle East, and Asia.
“I took charge of Advance
Logistic Systems and estab-
lished two offices in Dubai and
at the same time I established
an office in China, Slovenia,
and two in Germany and
finally one in Portugal,” said
Wissam.
Advanced Logistic Systems
spotlights industrial automa-
tion with a specific focus on
innovation, customization, and
the required clients’ long-term
perspectives. Forecasting the
demand and potential custom-
ers’ growth, ALS conducts
an in-depth study to analyze,
predict, and recognize the mo-
ment as an opportunity for
fundamental change such as
automation.
Wissam explained: “This calls
for the focus of the structured
optimization of manpower, ex-
isting facilities and technologi-
cal components which is an es-
sence of ALS business strategy.
We stand for gradual projects
upgrades, building, establish-
ing and specifically tailoring
the plan along with the clients’
business expansions needs. Our
operations are provided in full
accord and definitive agree-
ment with all international
standards to ensure consistency
in requirements and profes-
sionalism worldwide.”
Projects
Wissam on Advance Logistic
Systems latest projects: “Our
latest project is the automated
warehouse for pharmaceuti-
cal manufacturer in KSA, Al
Dawaa, services and consultan-
cies for the Logistics Industry
Worldwide, automated car
park system for a government-
owned project in Dubai, and
multiple projects for Car Park
Systems in the UAE.”
While we’ve had a good
amount of business here in the
UAE, we do see a lot of prom-
ise in Saudi Arabia, and we
will be announcing our upcom-
ing projects over there soon.
This is a market that we can-
not ignore, and we have been
establishing ourselves as a key
player in Saudi Arabia.”
Technology
Under Advance Logistic Sys-
tems, they cater to different
sectors in the logistics industry.
Let’s take a look at a few of
these sectors:
SERIAL
ENTREPRENEUR
Kasun Illankoon caught up with Wissam Khoury to discuss the rise of
Advance Logistic Systems, how their technology is aiding the logistics
industry, and how they are providing an added value for their clients.
Mohammad Shihab,
Managing Director,
Maersk Saudi Arabia
Wissam Khoury,
Managing Partner, ALS
Logistic Solutions
Page 21
LOGISTICS NEWS ME | NOVEMBER 2020 | 21
> Warehouse Intralogistics:
Automation a priori is associated with
warehouse operational efficiency; howev-
er, the fundamental principle of any auto-
mation to be applied is evaluating overall
logistics and intralogistics functionality.
With open borders and global economic
developments, business is always chang-
ing and looking for innovative solutions
to stay up-to-date and competitive in the
market. Warehouse automation with its
sophisticated technologies such as ASRS,
variety of conveying and lifting systems,
transfer vehicles, and innovative IT and
PLC solutions is one of the attributes of
the successfully operating distribution &
production centers.
Fast goods exchange between and in-
tercountry, trade cooperation and agree-
ments require an immediate response
from warehouse facilities to serve the
world at the maximum speed.
The industry reports and research show
a significant amount of qualitative analy-
sis on general automated warehouses and
its benefits. To automate or not to auto-
mate is not a question anymore. The lo-
gistics leaders are looking not only for the
technological improvement that will gain
warehouse optimization and the maxi-
mum efficiency but also for the long-term
perspectives with the help of advanced
technology implementation.
> Car Park Systems:
When cities’ growth speed is increasing
dramatically on a yearly basis with a
tremendous number of cars in use, there
is no other option but to stack cars verti-
cally (Sky-parking). Managing material
handling projects worldwide, Advanced
Logistic Systems offers a vast range of car
park systems.
Whether for a villa, office building, resi-
dential compound, or public areas, with
various technological supplies, ALS cov-
ers the clients’ needs of parking solutions
by saving space and ensuring important
safety measures for individuals and ex-
pensive cars.
Safe, secure, efficient, and modern sys-
tems provide exclusivity to any construc-
tion project sorting out the major traffic
choke points in busy city corridors, iden-
tifying the absence of adequate parking
slots. Designed to minimize the area and
volume required for parking cars, similar
to multi-story parking, automated car
park systems stack the cars vertically to
maximize the number of parking spaces
while minimizing land usage for its instal-
lation.
> Pharma Automation
The innovative warehouse automation so-
lutions assist pharmaceutical warehouses
in achieving the highest storage standards
and handling sensitive materials and
dangerous goods. When the importance
of temperature control and operational
functionality requires utmost accuracy,
only automation can confidently grant
security and absence of risks.
Automation and digitization are essen-
tial in the pharmaceutical industry, prov-
ing its efficiency and expanding business
opportunities for pharmaceutical manu-
facturers and its distributors.
“We are giving an added value with our
automated system where the machines
allow clients to manage their storages,
retrievals, and to monitor the picking
for the operators. All of our systems are
IT-controlled and it helps facilitate the
process of storage and retrieval. It reduces
the size of the plot and eliminates the er-
rors, reduces waste, and damages to the
product because the machines are precise
and accurate in its operations which en-
hances your logistics handling,” Wissam
concluded.
SERIAL ENTREPRENEUR | IWISSAM KHOURY DISCUSSES THE RISE OF ADVANCE LOGISTIC SYSTEMS
When cities’ growth speed is increasing dramatically on a yearly basis with a tremendous
number of cars in use, there is no other option but to stack cars vertically.
Page 22
22 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
Q&A
LNME
Tell us what was Maersk KSA’s 2020
Goals and Objectives?
Maersk Saudi Arabia commits to serve
the business community in the Kingdom
of Saudi Arabia by connecting and sim-
plifying their supply chains and enabling
global trade. We are committed to main-
taining competitive and efficient supply
routes to the key export markets and
key import markets. We are serving our
customers with compelling solutions that
cover end-to-end logistics across ocean
transportation and key landside logistics
services through our offerings. This in-
cludes warehousing, hub solutions, local
transportation, customs brokerage, and
insurance services tailored to our custom-
ers’ needs.
How were Maersk KSA’s operations
affected as a result of the pandemic?
The priorities of the Maersk leadership
through the crisis has been clearly defined
within 3 pillars:
> To ensure safety of staff and their fami-
lies during these testing times.
> Maintaining the supply chain and logis-
tics/transport needs of our customers base
with minimal interruption.
> Ensuring we contribute within the Saudi
civil society to alleviating the difficulties
on the community. In totality, the Maersk
Saudi Arabia staff members have worked
tirelessly to ensure we met these goals.
While we are still in the middle of the sit-
uation, we can look back at the last seven
months with an overall positive outlook
on achieving those goals. It has been far
from easy however, the team dedication
and commitment have made all the dif-
ference.
Can you tell us if some of the steps
taken by Maersk KSA that helped
them navigate through this pan-
demic?
First and foremost, we needed to ensure
we worked closely with our key stake-
holders – our customers, the Saudi Port
Authority, and the Saudi Customs – dur-
ing the pandemic to amend some of the
processes. This was especially necessary
for the physical handoff of essential ship-
ping documents that had to be processed
as much as possible with higher degrees
of automation for the safety of everyone
involved. The collaboration in this regard
with each stakeholder has been excellent.
Additionally, as a significant logistics
provider for essential commodities such
as foodstuff and medical supplies, we
worked closely with our customers to
provide alternative transportation solu-
tions to ensure uninterrupted supply of
these essential goods during the pan-
demic.
CONNECTING
AND SIMPLIFYING
TRADE
In Conversation with Mohammad Shihab,
Managing Director at Maersk Saudi Arabia
Mohammad Shihab,
Managing Director,
Maersk Saudi Arabia
WE ARE SERVING OUR
CUSTOMERS WITH
COMPELLING SOLUTIONS
THAT COVER END-TO-END
LOGISTICS ACROSS OCEAN
TRANSPORTATION AND KEY
LANDSIDE LOGISTICS SERVICES
THROUGH OUR OFFERINGS.
Page 23
LOGISTICS NEWS ME | NOVEMBER 2020 | 23
The GCC, in general, has an excellent
logistics infrastructure. Can you tell
us how KSA’s infrastructure (ports,
transportation, freight, etc..) helped
companies like yours to operate in
such an unprecedented year?
The core logistics infrastructure, such as
roads, ports, and terminals in the King-
dom is very high when benchmarked
worldwide. To add to that, the agility and
collaboration from all stakeholders in en-
suring flexibility and re-visiting processes
that required direct handoffs has been an
essential enabler to success during this
period. The different Saudi Government
entities and our customers must be ap-
plauded for their relentless efforts during
the pandemic to ensure they aligned with
us in applying quick, practical and prag-
matic solutions.
Can you tell us what the unique sell-
ing point of Maersk KSA is?
One strength that has been a differentia-
tor for us throughout the pandemic peri-
od has been the agility that we have been
able to demonstrate to achieve customer-
centricity. The skill came in various forms
– be it adjusting our ocean network or
tailoring and executing unique solutions
for our customers. We have managed to
leverage our scale and showcased the abil-
ity to provide a solution fitting our cus-
tomers’ specific needs. We have thought
out of the box to innovate products and
services that supported our customers’
requirements during the testing times.
These solutions revolved around speeding
up their supply chains for essential com-
modities or slowing them down in non-
essential commodities that were in lower
demand during this period.
What are the plans for 2021?
2021 will be a defining year for Maersk
Saudi Arabia, and one where our custom-
ers will be able to enjoy exciting additions
to our existing suite of products and
services and tailored solutions. We are
working on several major solutions for
our Petrochemical Customers and FMCG
customers in the logistics sector.
Can you tell us about your leadership
qualities and what steps you took to
ensure that Maersk KSA could navi-
gate through this pandemic?
Right at the start of the pandemic, we
set ourselves three priorities – we must
ensure our employees’ safety, serve our
customers in the best way possible, and
help the societies fight the virus. We es-
tablished a workgroup encompassing all
our geographic and functional leads that
met daily (lots of virtual meetings!) to en-
sure a no-detail-too-small approach to the
situation, covering all topics ranging from
the wellbeing of our staff, to the flow of
operations, to business growth. I am very
proud of the great results the Saudi Lead-
ership Team delivered during this period.
What latest technology is Maersk
KSA implementing to make your op-
erations efficient and productive?
Maersk is a leading investor and innova-
tor in the logistics business’s digital side
and we have already delivered various
key innovations so far. To name a few, we
have gone to market with a very innova-
tive shipping solution, Maersk Spot, that
establishes a clearer two-way commit-
ment with customers on space and equip-
ment availability on our ocean services
– something that has been well-received
by our customers. We are including more
and more logistics services on this prod-
uct and continuing to enhance it. Our
website Maersk.com is now a one-stop
platform for our customers to get quotes,
book consignments, track their cargo
and so on from the convenience of their
homes or offices. We are also the leading
logistics company worldwide in adopting
blockchain technology, with significant
milestones worldwide coming out of the
Kingdom.
CONNECTING AND SIMPLIFYING TRADE | IN CONVERSATION WITH MOHAMMAD SHIHAB
The different Saudi Government entities and our
customers must be applauded for their relentless efforts
during the pandemic to ensure they aligned with us in
applying quick, practical and pragmatic solutions.
Page 24
“CONSUMER DEMAND
PATTERNS HAVE CHANGED;
FINANCIAL CONSTRAINTS AND
SOCIAL SHIFTS HAVE CAUSED
MANY CONSUMERS TO RE-
EVALUATE THEIR PRIORITIES,
IN TERMS OF SPENDING
AND SHOPPING HABITS,
ALL FACTORS WHICH ARE
RESHAPING THE LOGISTICS
INDUSTRY.”
COVER STORY
Nour Suliman
CEO, DHL Express MENA
LNME
24 | LOGISTICS NEWS ME | NOVEMBER 2020
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LOGISTICS NEWS ME | NOVEMBER 2020 | 25
THE NEW ERA OF POST-COVID LOGISTICS | NOUR SULIMAN
IMAGES © DHL EXPRESS MENA
has proven to be
a challenging year
on multiple fronts,
establishing itself
as a historical
benchmark for years to come. The
pandemic brought about unprecedent-
ed challenges to governments, econo-
mies, healthcare systems, businesses,
and individuals, forcing logistics
operators to scramble to keep essential
supplies moving in light of transport
disruptions, movement restrictions and
volatility in supply and demand.
With dramatic changes taking place
across the world, businesses have been
forced to take significant steps towards
adopting newer and safer technologies,
while shifting their business models to
meet the dramatic change in consumer
behaviour.
“Consumer demand patterns have
changed; financial constraints and
social shifts have caused many con-
sumers to re-evaluate their priorities,
in terms of spending and shopping
habits, all factors which are reshap-
ing the logistics industry,” explains
Suliman.
Almost every sector has been im-
pacted, albeit to different degrees. Air
travel and tourism sectors have been
the hardest hit globally, as well as re-
tail, especially the luxury goods sector,
has suffered, whilst others, considered
more of a necessity during a ‘stuck at
home’ situation, have thrived.
“Many industries have been forced
to prepare for lasting changes and re-
evaluate how to do business, because
how they act or adapt now will have
huge ramifications on their future,”
says Suliman. Across the logistics sec-
tor, companies have had to embrace
innovative solutions to help overcome
difficulties and maintain operations in
the most challenging circumstances.
DHL’s business too was affected by
the disruption to global supply chains,
tight airfreight capacity and declines
in world trade and business; but the
company has adapted quickly to meet
world-wide demand for service con-
tinuity. “Although initially we had to
navigate through some challenges such
as constrained cargo capacity, broken
links and delays, eventually it came
to balance out as we re-purposed our
fleet capacities and re-engineered our
operations to accommodate the shift-
ing trade and consumers patterns,”
explains Suliman.
One of the most significant outcomes
of the pandemic on the logistics indus-
try has been a global surge in eCom-
merce activities, causing a number of
businesses around the world to rethink
the way they operate to stay afloat.
“Traditional bricks-and-mortar brands
are experimenting and restructuring
product offerings to meet new con-
sumer demands,” says Nour, “whether
that means going digital and selling
online, exploring the direct-to-consum-
er (D2C) model, or working creatively
to take an experience-based business
into people’s homes.”
NOUR SULIMAN
CEO, DHL Express MENA
THE NEW ERA OF
POST-COVID LOGISTICS
2020
>>>
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The tremendous changes in the eCom-
merce landscape have made logistics
companies crucial to the survival of
businesses across the globe.
“COVID-19 has caused a mass
switch to online shopping, which is a
golden opportunity for many business-
es – but they need to start re-thinking
their business model to meet the new
norm and make sure their clients stay
in the long term. In this regard logistics
has become a necessity since these
customers will be more likely to stay
if their shipping needs are being met,”
says Suliman.
According to a report by manage-
ment consultancy Kearney Middle
East, worldwide retail eCommerce
sales will reach a new high and are ex-
pected to hit $50 billion by 2025. This
shows a future of steady upward trend
with the projected growth in GCC
eCommerce relying heavily on logistics
infrastructure in addition to crucial
factors such as flexibility in manpower
models and centrally governed policies.
In the Middle East, and especially
the GCC, DHL Express saw a steep
growth in cross-border eCommerce
volumes, led by Kuwait which topped
246% and followed by KSA at 176%
and Oman at 166%. Interestingly,
the fastest moving product categories
turned out to be hygiene, self-care,
fitness apparel, office equipment and
food items.
One area that did witness the big-
gest impact however, was the health
care sector as immediate demand for
critical supplies saw demand outstrip
supply initially to China and then from
COVER STORY
“COVID-19 HAS CAUSED A MASS SWITCH TO ONLINE SHOPPING,
WHICH IS A GOLDEN OPPORTUNITY FOR MANY BUSINESSES –
BUT THEY NEED TO START RE-THINKING THEIR BUSINESS MODEL
TO MEET THE NEW NORM AND MAKE SURE THEIR CLIENTS STAY
IN THE LONG TERM.”
Nour Suliman
CEO, DHL Express
MENA
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LOGISTICS NEWS ME | NOVEMBER 2020 | 27
China to the rest of the world. The
timely provision of medical products
deemed critical to frontline workers
and medical facilities was disrupted as
a result of lockdowns and air travel
ban. What became very clear was how
disturbances to supply chains can
cause major problems to the supply
of critical products and how there is
still work to be done to improve the
medical-products supply chain.
“Vaccines are currently in develop-
ment and will soon hit the market,
but their ability to end this pandemic
depends on an effective supply chain
that can connect diverse production
locations to the public. This pandemic
will eventually be behind us, but we
need to be prepared when the next
health crisis comes around. Logistics
experts need to do their part to help
improve these systems and ensure
medical supplies always find their way
to wherever they are needed,” explains
Suliman. “The COVID-19 pandemic
has certainly given us and many other
companies a reason to pause, challeng-
ing us to think outside of the proverbi-
al box into developing quick solutions
geared towards maintaining world-
wide business continuity. The lessons
learned from this global phenomenon
have been invaluable in setting a prec-
edent for emergency operations within
our industry as well as others,” adds
Suliman. Forming partnerships with
logistics service providers who can
complement existing network-related
capabilities will be a strategic necessity
in securing life-saving products and
supplies during any crisis.
The pandemic brought to the fore-
front the essential role of the logistics
industry in keeping supply chains
operating around the globe. It seems
inevitable that supply chains will be
different not only in the short term but
well into the foreseeable future. “One
thing is for sure, there are a lot of les-
sons to be learnt from this pandemic
and as businesses are coming to terms
with these lessons, the desire for more
resilient supply chains is increasing,”
states Suliman.
With the pandemic acting as a strong
catalyst for the exponential growth of
eCommerce, the remarkable change in
global shopping habits presents new
opportunities across many industries.
“This is a crucial time to prepare for
the post-Corona phase to make sure
we are ready and able to capitalise on
the opportunities that arise. With more
people now working from home, we
need to be closer to where our custom-
ers are, to be present in target loca-
tions which previously may have had
less demand. But we must be cautious;
we cannot jump into the new normal
immediately, we first have to transition
the pre-new normal phase,” explains
Suliman. Since the pandemic struck,
DHL Express has relied more on its
own air fleet to support the company’s
activities, and despite the loss in com-
mercial belly space, they have capital-
ized on their dedicated fleet of more
than 250 freighter aircraft to satisfy
the high demand, whilst also shifting
some non-time-sensitive shipments to
ocean or rail.
“We have diligently worked to fortify
our MENA operations by adding
two Boeing 767-300Fs to the region’s
Aviation Fleet to boost load capacity,
increasing our air load by over 25%.
The increased investment in expand-
ing our air network supports DHL’s
strategy of strengthening trade links in
priority markets such as KSA, UAE and
Egypt,” said Suliman.
And just as DHL is continually focused
on improving external operations,
internally, the safety of DHL Express
employees has remained a top prior-
ity. The company is re-looking at its
‘work from home policy’ and manag-
ing social /employee distancing whilst
taking all necessary safety precautions
to ensure a healthy environment as the
company resumes in-house operations.
Forming partnerships with logistics service providers who can complement existing network-
related capabilities will be a strategic necessity in securing life-saving products and supplies
during any crisis.
“WE HAVE DILIGENTLY WORKED TO
FORTIFY OUR MENA OPERATIONS
BY ADDING TWO BOEING 767-
300FS TO THE REGION’S AVIATION
FLEET TO BOOST LOAD CAPACITY,
INCREASING OUR AIR LOAD
BY OVER 25%. THE INCREASED
INVESTMENT IN EXPANDING
OUR AIR NETWORK SUPPORTS
DHL’S STRATEGY OF
STRENGTHENING TRADE LINKS IN
PRIORITY MARKETS SUCH AS KSA,
UAE AND EGYPT.”
THE NEW ERA OF POST-COVID LOGISTICS | NOUR SULIMAN
>>>
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“In our industry, which is highly
dependent on human interaction, our
main focus has been to ensure the
safety and well-being of our people to
sustain smooth running of our opera-
tions. We put the health of our staff on
the same priority list as business conti-
nuity because their mental and physi-
cal state was critical to us maintaining
optimum levels of service. We were
transparent and proactive in ensuring
all staff stay safe, informed, and well
prepared to tackle any scenario,” said
Suliman.
The logistics giant’s HR strategy
has consistently prioritized a happy,
healthy workplace where people are
eager to come to work every day.
“We definitely had to make adjust-
ments to our business processes to
reduce risk of staff exposure and miti-
gate possible effects, but I have to say
that our teams have done an outstand-
ing job staying close to our clients,
communicating regularly, and provid-
ing necessary advisory and support to
facilitate their logistics needs. This is a
reflection of our culture - DHL places
tremendous importance on maintain-
ing a harmonious work culture that is
powered by mutual trust and highly
motivated people. It is this loyalty to
DHL that has won us the first place
position as best company to work for
in the Middle East for 2020 accolade,
by leading global workplace culture
authority Great Place to Work® Mid-
dle East, an achievement we are most
definitely proud of,” says Suliman.
With the pandemic effectively chang-
ing the future of work and accelerating
digital and automation agendas, and
as more and more organizations and
employees continue to rely heavily
on digital methods of operation, the
changed landscape ahead shows that
consumer trends have taken a rapid
turn towards more automated prod-
ucts and services.
Artificial Intelligence, Robotics,
Quantum Computing, Sustainability
& Global volatility are some areas
that the DHL Logistics Trend Radar
predicts will help shape logistics in the
future.
“The world is witnessing a dynamic
growth in industries heavily reliant on
technological advancements, such as
data analytics, AI, robotics, IoT tech-
nologies, Cloud services, and API’s,
signaling a new normal for logistics
by pushing the industry to keep up
with the technological demands in the
field, while still managing expecta-
tions of the current climate,” says
Suliman.
Breakthroughs in Quantum Com-
puting, Blockchain, and Space Logis-
tics indicate new niches for logistics
providers to solve large-scale prob-
lems and create new services to cater
to evolving needs.
While the COVID-19 pandemic may
not be over yet, we are seeing gradual
stability with airports and borders
slowly opening up, and economies
resuming business activity. DHL
Express is taking into consideration
the shift in the B2C landscape and the
new wave of users, and aligning its
investments to match future trends.
“The logistics industry, similar to
the rest of the world, finds itself in
the midst of a transformation with
many trends here to stay while new
ones constantly rising. It is important
to keep our fingers on the pulse of the
new wave of logistics to capitalize on
the tremendous opportunities that are
in store. We at DHL will definitely not
lose sight of our expansion and invest-
ment strategy to better serve our cus-
tomers and ensure speedy, seamless
delivery; the customer experience will
continue to be our driver with a focus
on digitization, increased utilization
of our air network, capacity build-
ing and innovative last mile delivery
methods to better reach them on time,
every time,” concludes Suliman.
With the pandemic acting as a strong catalyst for the exponential growth of eCommerce,
the remarkable change in global shopping habits presents new opportunities across many
industries.
COVER STORY
“THE LOGISTICS INDUSTRY, SIMILAR
TO THE REST OF THE WORLD,
FINDS ITSELF IN THE MIDST OF A
TRANSFORMATION WITH MANY
TRENDS HERE TO STAY WHILE NEW
ONES CONSTANTLY RISING. IT IS
IMPORTANT TO KEEP OUR FINGERS
ON THE PULSE OF THE NEW WAVE
OF LOGISTICS TO CAPITALIZE ON
THE TREMENDOUS OPPORTUNITIES
THAT ARE IN STORE.”
Page 29
LOGISTICS NEWS ME | NOVEMBER 2020 | 29
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Page 30
30 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
T
he number of purchase or-
ders and invoices exchanged
across global supply chains
rose by 15% in Q3 after
falling by a similar margin
in Q2, the latest Index of
Global Trade Health from
Tradeshift can reveal.
The report, which is based
on analysis of transaction data flowing
between buyers and suppliers across
Tradeshift’s network, suggests activ-
ity levels in major supply chain hubs
in the West and China are beginning
to stabilize after a tumultuous period.
Transactions in the Eurozone grew by
the greatest margin, up 26% in Q3
as supply chains in the region added
further momentum to the recovery
Tradeshift saw towards the end of Q2.
Trade activity between buyers and
suppliers in the US also exceeded the
global average, growing by 17% in Q3.
In the UK, where trade activity
levels had dropped by 23% in Q2, the
bounceback in transaction volumes
during Q3 was much weaker. After
a relatively strong July, a significant
drop off in activity during August and
September meant that UK supply chain
activity finished the quarter just 6.1%
up on Q2.
ACTIVITY SLOWS AS PENT-UP DEMAND
RECEDES
Other regions also showed signs of
a similar slowdown, suggesting the
release of pent-up demand after lock-
down restrictions eased in the West
may have fuelled the early burst of
activity across supply chains in July.
Transactions on the Tradeshift plat-
form surged 24% in July. But month
on month activity subsequently fell
by 12% in August, before recovering
slightly in September. In China, activ-
ity levels across the Tradeshift network
looked on course to reach a level not
seen since Q4 2019 in July. By Septem-
TRADE
LNME
SUPPLY CHAIN ACTIVITY
ON THE RISE
Global Supply Chain Activity Surges To Pre-Pandemic Levels In Q3,
But Cash Crunch Leaves Suppliers Vulnerable
Page 31
LOGISTICS NEWS ME | NOVEMBER 2020 | 31
SUPPLY CHAIN ACTIVITY ON THE RISE | GLOBAL SUPPLY CHAIN ACTIVITY SURGES TO PRE-PANDEMIC LEVELS IN Q3
ber however, total transactions across
the region’s supply chains had fallen by
more than 18%.
“Global lockdown restrictions created
a pressure cooker environment for sup-
ply chains,” said Christian Lanng, CEO
of Tradeshift. “When the restrictions
began to ease, we saw orders start to
surge in June. This momentum contin-
ued into July before tailing off rapidly as
supply lines normalised. Order volumes
on our platform are comfortably ahead
of where they were in Q2, but supply
chains will need to hit a higher gear
again in Q4 before we can to point to
a sustainable recovery. The next few
months will be critical.”
LIQUIDITY CRUNCH PUTTING SUPPLIER
LIVELIHOODS AT RISK
A 20% rise in order volumes during
Q3 should provide a welcome cashflow
boost to suppliers towards the end of
the year. But according to Tradeshift,
action may be needed before then to ad-
dress the current liquidity crisis affecting
suppliers. A record fall in order volumes
during Q2 meant invoice settlements
remained low throughout the quarter.
With the average small business having
just 27 days of cash in reserve, many
will be coming dangerously close to run-
ning out of money.
“Lack of digitization in global supply
chains makes it very hard to unlock
the liquidity that’s owed to suppliers,”
said Christian Lanng. “ So, instead of
getting paid quickly, suppliers have to
wait months before orders translate into
cash. We should start to see some of the
current liquidity pressure begin to ease
in Q4. Whether or not every supplier
will make it that far is another question.
If ever there was a time to rip up the old
playbook and start doing things differ-
ently, it is now.”
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SUPPLY CHAIN
LNME
LogiPoint’s Success
The main drivers in today’s supply
chain environment, amongst others,
are Cost Effectiveness, Transit Times
/ Close to Market, and Cash Flow.
With these main drivers, the
service offerings of LogiPoint are
tailor-made to address these main
drivers and offer a significant
improvement to customers’ existing
supply chains.
The Bonded Zone facility allows
customers to “import” shipments
without paying duties & taxes as
well as VAT just yet. That only
will come into place when these
consignments are delivered into
the Kingdom. That addresses the
“close-to-market” requirement
as well as facilitates the cash-flow
improvement tremendously.
In addition to these factors, the
service landscape allows customers
to choose between the “industrial
realtor” options, allowing them to
operate themselves facilities within
the bonded zone, as the “operator
model,” allowing the customer to
choose from various integrated
solutions covering all their needs.
To “round off” these service
landscapes, LogiPoint offers
additional services such as Cross
Border shipments (within the GCC
countries), Value Added Services
and Sea / Air and Air / Sea. The
latter allows combining any mode
of transportation for both in-&
outbound flows of cargo. As for
Value Added Services, LogiPoint
offers labeling, re-packing,
printing, and last-mile distribution
throughout the Kingdom.
The rise of LogiPoint over the past
couple of years is a combination of
all the above indicated mentioned
factors and services offered.
STAYING RESILIENT
Operations & Services Delivery Director at LogiPoint
In Conversation with Tino Bierbamer
“TO INCREASE OUR
CUSTOMER CENTRICITY AND
ENHANCE OUR SERVICE
OFFERINGS, LOGIPOINT HAD
AN AMBITIOUS IT PROJECT,
IMPLEMENTING A SINGLE ERP
PLATFORM THROUGHOUT
THE ORGANIZATION.”
Page 33
LOGISTICS NEWS ME | NOVEMBER 2020 | 33
STAYING RESILIENT IN CONVERSATION WITH TINO BIERBAMER
Operating during the COVID-19
pandemic
LogiPoint’s main and first objective dur-
ing the pandemic was to keep everybody
as safe as possible. We have re-designed
our administrative and operational
office(s). We have re-designed and re-
structured staff accommodation. We have
implemented special teams (bubble ap-
proach), including transportation, shifts,
and accommodation. In summary, we are
trying to limit the exposure of individuals
as much as possible. At the same time,
however, we also needed to make sure
that we maintained our service levels and
standards and make sure that we adhered
to agreed KPI’s with customers. Where
possible, certain functions have been
moved to “work-from-home” or different
locations to reduce interaction and expo-
sure further.
LogiPoint’s operation model was segre-
gated into the following key areas:
> Extend/enhance service offerings to ex-
isting customers
> Constantly embark on new service of-
ferings driven by customers and market
requirements, ultimately driven by supply
chain requisites
> Engage in potential customer discussions
developing integrated service solutions,
basically offering tailor-made solutions
Based on discussions with the existing
customer and the portfolio of potential
and interested customers, the outlook for
2020 was very positive. Amongst others,
to increase our customer centricity and
enhance our service offerings, LogiPoint
had an ambitious IT project, implement-
ing a single ERP platform throughout the
organization.
Goals and Objectives during
COVID-19
LogiPoint’s goals and objectives haven’t
changed per say; it’s more of an adjust-
ment of the present service landscape vs.
changed requirements in the supply chain
from our customers. Volumes in specific
verticals have certainly dropped tremen-
dously (Automotive for example), where-
by other verticals had significant increases
(Health & Pharma products, hygienic
products, e-commerce business etc.).
Specific service offerings, driven by the
pandemic, had to be put on hold due
to imposed restrictions (Cross Border,
Transit, Sea/Air & Air/Sea). On the
other hand, due to lower turn-around
times and longer sales cycles, the need
for warehousing space has increased tre-
mendously. LogiPoint came out stronger
because a combination of the meeting
changed customer requirements, instantly
allowing them to conduct their business
based on a drastic change in market con-
ditions. Furthermore, even during lock-
down, LogiPoint operated with “special
permits,” during lock-downs allowing to
execute shipments the same way as pre-
covid, resulting in tremendous customer
satisfaction.
Looking Beyond 2020
The main drivers for the years to come
will be supply chain driven focus areas
such as “close-to-market” and cash-flow,
deferred payments. Furthermore, the
trend which started already related to ver-
ticals and commodities (increase/decrease)
will continue for the years to come. Some
of the verticals that took a big hit trig-
gered by COVID 19 will take years to re-
cover (Automotive, Textiles, etc.). Other
verticals as Pharma / e-commercial will
rise even higher vs. predictions and fore-
casts established pre-COVID. Of course,
certain potential and possible restrictions
are driven by the pandemic that might
change the picture even more. But beyond
all, LogiPoint, with its customer centricity
and “close-to-market” approach, will be
ready for any potential change in the mar-
ket. We will continue to offer integrated
and flexible end-to-end supply chain
solutions to our customers, contributing
to Vision 2030 of making the Kingdom
a Logistics Hub for decades and genera-
tions to come.
“LogiPoint’s goals and objectives haven’t changed per
say; it’s more of an adjustment of the present service
landscape vs. changed requirements in the supply chain
from our customers.”
Page 34
34 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
IMPORTANCE
OF SUPPLY
CHAIN
STRATEGY
IN DESIGN AND BUILD PROJECTS
BY CEM KAPANCIOGLU
OP-ED
LNME
34 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
Page 35
LOGISTICS NEWS ME | NOVEMBER 2020 | 35
I
n most projects, across industries,
logistics is just an afterthought. The
supply chain requirements don’t
even figure in the thinking process of
planners, strategists, creative think-
ers and decision-makers.
But in the construction, design and
build world where I live together with my
200 CK Architecture Interiors colleagues,
we cannot take any decision, we don’t
make any plans and we don’t promise
anything to our clients before we carefully
and diligently consider assess the ‘how
and when we’ll get there’ parameter.
In essence, logistics and supply chain
actually drive everything in our sector,
they are the A and Z of high quality and
successfully delivered projects. They are
the key determining factors that can make
the difference between a poorly executed
project and one that is exceptional in
every aspect.
Because once you’ve figured out the
‘how and the when’, and put in place a
solid procurement process, identified the
top suppliers for a specific project and
worked out every detail in regards to
transportation, from the warehouse to
construction site and then onto the prop-
erty itself, the rest is just up to the indi-
vidual contractor’s capacity and ability to
deliver. In essence, a contractor’s ability
to set its own high standards is directly
dependent on the quality of the supply
chain and the accuracy and capability of
the project’s logistics provider.
A contractor needs to be on top of every
component of the logistics supply chain,
to be able to successfully meet the needs
of the project. From having the plan and
ability to manage the movement of la-
bour in, within and out of the site, to the
transport and placement of equipment
and materials and from storage solutions
during downtime to fully controlling the
various site facilities.
Efficiency is the key word here. The
more efficient your supply chain, logistics
team, channels and infrastructure are, the
lower your cost base would be and there-
fore the quality vs cost ratio would easier
tilt in the favour of your client.
Proper planning plays a pivotal role in
this complex equation.
Before setting your supply chain and
logistics infrastructure in motion, it is
paramount to set in stone the client’s ex-
pectations as precisely as possible during
the design process. It is then when the cli-
ent needs to be fully briefed on the entire
process that lies ahead and in a collabora-
tive way address any potential challenges
that may arise during the build process.
For example, there was this top of the
line hob which a client told us she in-
tended to install. We could have delivered
it on the desired price, colour, timeline
or any other supply chain-related vari-
able, however, the electrical power that it
needed to operate was very high and not
reasonable to install only for one equip-
ment.
Planning and design are the most impor-
tant aspects worth every minute you in-
vest in this stage to ensure that the client’s
expectations are captured to the tee and
that all projected challenges are addressed
early on.
Your supply chain and logistics should
then play their own, very significant role.
Having the knowledge of the various
available materials and latest trends is
very important as is knowing where to get
them from. So, having the right network
of suppliers and maintain a strong per-
sonal relationship with them would work
miracles in terms of supply chain efficien-
cies. Sourcing the right material for each
project is therefore the key to overcome
any supply chain-related obstacles.
But even when you think you’ve fig-
ured out every single supply chain detail,
having secured the right material, at the
right quality, the right colour, texture and
price, you come across the need to fly out
a specialist installer to complete the job
at the right specifications and the highest
of standards. And while all it would take
it to book the technician and send him a
return airline ticket, visa restrictions may
delay the travelling plans, or even worse,
a pandemic freezes all non-essential
travel.
Or you suddenly realise that the eleva-
tors are too small to help lift a particular
piece of furniture or sculpture and that no
forklift is long enough to reach the 35th
floor of the skyscraper. You need to find a
solution and the pressure is on.
Once I came across an apartment which
needed specific paint on its aluminium
posts. This paint has a smell and needed
ventilation. However, the apartment had
no windows or balcony, so we had to
block the a/c vents so there wouldn’t be
any problems later for the resident. We
then put heavy-duty industrial vacuum at
various places and made the labors work
in gaps of four hours as a precautionary
HSE measure.
These are just a few examples to show
that you can never be prepared enough,
no matter how perfect your planning and
design, excellent your track record and
strong the experience of you and your
team. The unpredictability of a project
can be impacted by countless unforeseen
factors and changing circumstances and
the best way to shield your project, pro-
tect your client’s interest and safeguard
your reputation is to work hard and put
in place a network of trustworthy suppli-
ers and logistics partners.
IMPORTANCE OF SUPPLY CHAIN STRATEGY IN DESIGN AND BUILD PROJECTS
Cem Kapancioglu, Owner and founder
of CK Architecture Interiors
EFFICIENCY IS THE
KEY WORD HERE. THE
MORE EFFICIENT YOUR
SUPPLY CHAIN, LOGISTICS
TEAM, CHANNELS AND
INFRASTRUCTURE ARE,
THE LOWER YOUR COST
BASE WOULD BE AND
THEREFORE THE QUALITY
VS COST RATIO WOULD
EASIER TILT IN THE FAVOUR
OF YOUR CLIENT.
Page 36
36 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
F
or customers operating in the
Middle East, where Euro 3
legislation is in force, Renault
Trucks has developed the T X-
Port. This is a Renault Trucks
T Euro 6 model selected,
checked and then converted to
Euro 3 using strict industrial
processes in the Used Trucks
Factory workshops.
This conversion, unique in the industry,
starts with dismantling the Euro 6 com-
ponents, namely the silencer and AdBlue
components in order to guarantee the
highest level of pollution reduction in
the Middle East. Operators at the Re-
nault Trucks Used Trucks Factory then
install the Euro 3 components and the
reinforced filtration system. The soft-
ware and manufacturer’s documentation
are updated, allowing the vehicle to be
recognised throughout the network with
its new features.
Renault Trucks T X-PORT is equipped
with reinforced air and diesel filtration
and raised suspension to carry out its
mission successfully in all operating
conditions. The ground clearance is
increased by 30 mm at the front and 20
mm at the rear.
PRODUCT REVIEW
LNME
TRANSPORT SOLUTION
INNOVATIVE
by Renault Trucks for Middle East and Africa
Renault Trucks T X Port
Page 37
LOGISTICS NEWS ME | NOVEMBER 2020 | 37
After conversion, the emission levels and
engine performance (power and torque)
are certified by UTAC, an independent
international organisation. The truck
undergoes the same quality process as a
new vehicle.
Performance and robustness make
the Renault Trucks T X-PORT your
partner, ready to increase your business
now... and for the long term!
The Euro 3-certified Renault Trucks
T X-Port comes with a 12-month
international manufacturer’s warranty
that covers all incidents relating to the
engine, gearbox and axles and is valid
throughout Renault Trucks sales and
service outlets in the Middle East. The
T X-Port is only available from the
Renault Trucks network. The T range
is the Renault Trucks range for Long
Haul, it meets the needs of all com-
panies operating in the road haulage
sector: industrial transport, controlled
temperature transport, tanker transport,
and livestock transport. It offers custom-
ers the perfect balance between fuel
savings and life on-board.
Last but not least Renault Trucks
has also developed a special offer
with 24 months International war-
ranty bundled with 24 months ser-
vice contract. The Peace of Mind for
our Renault Trucks customers makes
them focus on their core business.
INNOVATIVE TRANSPORT SOLUTION | RENAULT TRUCKS T X PORT
Renault Trucks T X Port
Unique factory-made and certified downgrade
from Euro 6 to Euro 3 solution
THE CONVERSION TO EURO 3 STARTS WITH
DISMANTLING THE EURO 6 COMPONENTS,
NAMELY THE SILENCER AND ADBLUE
COMPONENTS, IN ORDER TO GUARANTEE
THE HIGHEST LEVEL OF POLLUTION REDUCTION
IN THE MIDDLE EAST.
Page 38
38 | LOGISTICS NEWS ME | NOVEMBER 2020
WWW.CBNME.COM
ENERGY
LNME
U
nited Foods Company (PJSC),
a UAE based market leader in
the food industry, has awarded
a new large scale solar power
project to Yellow Door En-
ergy, a UAE-based sustainable energy
provider for businesses. The contract
covers the establishment of a cutting-
edge rooftop solar power plant to supply
power for United Foods Edible Oil and
Fats factory in Jebel Ali Industrial Area
in Dubai, UAE.
The project marks an important mile-
stone in United Foods sustainability
strategy, which aims to ultimately reduce
carbon emissions by 1400 tonnes. To
achieve this goal, the 2,000 kilowatt-peak
rooftop solar plant is expected to gener-
ate 3.3 million kilowatt-hours of clean
energy in its first year of operation. The
plant, which will cover the entire area of
the factory’s roof in Jebel Ali, will include
over 4,400 solar panels, and will provide
almost half of the factory’s energy con-
sumption needs.
Commenting on this project, Fethi
Khiari, CEO of United Foods Company,
said: “The Solar Agreement is a true
milestone in achieving our sustainability
goals, in line with the UAE sustainability
strategies. We are committed to building
a better future for the next generations,
by investing in sustainability and leading
the way into an environmentally-con-
scious future.”
Rory McCarthy, Chief Commercial Of-
ficer of Yellow Door Energy, said: “We
are proud to support United Foods’ sus-
tainability leadership through the devel-
opment of this solar plant. We encourage
businesses in the Jebel Ali Industrial Area
to consider solar as a viable option to re-
duce electricity costs and switch to clean
energy. Yellow Door Energy is honored
to contribute to DEWA’s Shams Dubai
Program and the UAE Energy Strategy
2050.”
United Foods has selected Yellow Door
Energy to be responsible for investing in,
designing, building, commissioning, oper-
ating, and maintaining the solar plant for
the duration of the solar agreement. The
selection came after careful consideration
of experience and footprint in the region,
and comes in line with United Foods’
quality guidelines and goals to reduce
energy costs, while maintaining focus on
their core business and enjoying the ben-
efits of clean energy.
awards new large scale solar power
project to Yellow Door Energy
UNITED FOODS COMPANY
“THE SOLAR AGREEMENT IS A TRUE
MILESTONE IN ACHIEVING OUR
SUSTAINABILITY GOALS, IN LINE
WITH THE UAE SUSTAINABILITY
STRATEGIES. WE ARE COMMITTED TO
BUILDING A BETTER FUTURE FOR THE
NEXT GENERATIONS, BY INVESTING
IN SUSTAINABILITY AND LEADING THE
WAY INTO AN ENVIRONMENTALLY-
CONSCIOUS FUTURE.”
Page 39
Our SME eShop delivers.
So your business can keep growing.
du.ae/SME
Page 40
RENAULT TRUCKS T X-PORT
NEW TIMES,
NEW OPPORTUNITIES
RENAULT TRUCKS
T X-PORT 4X2
EURO 3
CERTIFIED
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T
T
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K
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T
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WWW.USED-RENAULT-TRUCKS.AE
Benefit from a truck transformed in our factory with the manufacturer high quality standards.
For a long-term performance get more than a Used Trucks, contact your local Renault Trucks dealer
to get your Renault Trucks T X-Port with 24 months warranty and 24 months service contract to
guarantee total peace of mind.
WITH 24 MONTHS
INTERNATIONAL
WARRANTY
+
24 MONTHS
SERVICE CONTRACT
MORE THAN A USED TRUCK