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Accuracy and context
Check factual claims against suitable sources. Make dates, geographic scope and relevant limitations clear, especially when reporting research or audience figures.
Attribution
Identify sources for quotations, research and externally supplied material. Distinguish reported facts from opinion, analysis and creative concepts.
Commercial transparency
Identify sponsored or partner content clearly. Agree commercial deliverables separately from decisions about independent editorial coverage.
People and representation
Use accurate names and roles, obtain suitable permissions for supplied content and avoid inventing testimonials, endorsements or biographies.
Corrections
Provide a clear route to raise a factual concern. Review the source material, correct substantiated errors and explain significant changes where appropriate.
Source: BNC Publishing Contact Us page, checked 7 October 2026.