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Branded content

Stories built around your business objectives.

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The feature wall

Every cover line is a story someone wanted told

237 cover lines from 3 titles, exactly as they ran. Hover a line to hold it and see the cover.

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Entrepreneur Middle East, 2023 to 2026

Entrepreneur Middle East, 2017 to 2023

Entrepreneur Middle East, 2014 to 2017

Hotel & Catering, Construction Business News

A BNC partnership

Give your story a reason to matter.

Translate expertise into content that is useful to your audience. Start with a clear editorial idea, develop a distinctive perspective and plan how that story will reach the right readers.

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Branded content

How we work

Good work starts with clarity.

  1. Discover

    Agree the business objective, audience, context, constraints and decision-makers.

  2. Define

    Set the scope, deliverables, measures, responsibilities and approval milestones.

  3. Deliver

    Develop the work through agreed review stages and coordinate production or launch.

  4. Review

    Evaluate against the brief, document the learning and decide the next useful step.

The scope

What we can build together.

Shape the mix around your brief. The final proposal defines the deliverables, channels, production requirements and approvals.

  • A white tile wall laid out like a web page, one red tile in the advert slot

    Sponsored articles

    Explain an idea, business challenge or market opportunity in an accessible, clearly identified commercial feature.

  • A row of white cloth-bound books, a red ribbon bookmark trailing across the stone ledge

    Executive interviews

    Bring a leader’s perspective into focus through thoughtful questions, a structured narrative and an agreed review process.

  • A row of white pencils, one sharpened to a red point beside its curled shavings

    Content series

    Build a recurring theme across several stories so the audience can follow an idea beyond a single placement.

  • A pile of white paper planes on a Doha rooftop, one red plane lifting off

    Distribution planning

    Match the finished content to relevant publication channels, newsletter opportunities and social formats.

Useful information

A few good questions.

What do you need to get started?

A short description of your business, the audience you want to reach, your objective and any fixed launch date. Existing assets and an indicative budget help us recommend an appropriate scope.

How are scope and pricing agreed?

A proposal sets out the deliverables, dependencies, review stages, fees and any third-party costs. Production, media inventory and specialist requirements are confirmed before work begins.

Can this connect with other BNC services?

Yes. A media, content or event brief can include related services where they support the same objective. The team will help identify a suitable combination.

How will success be measured?

Agree measures that match the objective and the available data. Delivery, engagement, attendance or conversion measures should be defined before launch; outcomes are not guaranteed.

From intention to action

A clear brief. A defined delivery.

Shelves of empty glass jars, one filled with red
  • Content brief and story angles
  • Interview or research plan
  • Draft, edit and approval stages
  • Channel adaptations and distribution schedule
  • Thought leadership
  • Complex propositions
  • Business milestones
  • Founder stories

What would you like to achieve?

Share your objective, audience and timing. BNC will help shape a useful starting point.

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