Publishing house for seven specialist titles · Dubai Media City

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Digital campaigns

Connect content, channels and objectives.

One message, many routes

One brief. Every route.

Choose a sector to see which titles carry your message to it. Choose a title to see its latest cover.

  • Business & entrepreneurship: Entrepreneur Middle East, 235 editions; Entrepreneur Al Arabiya, 113 editions; BusinessToday Middle East, 10 editions.
  • Construction & infrastructure: Construction Business News, 136 editions.
  • Hospitality & F&B: Hotel & Catering, 105 editions.
  • Design & architecture: Design Middle East, 109 editions.
  • Logistics & supply chain: Logistics News, 140 editions.

A BNC partnership

Every channel. One clear direction.

Connect your message, creative and distribution in a campaign designed around a specific business objective. Define success before choosing channels, then use reporting to inform the next decision.

Digital campaigns

How we work

Good work starts with clarity.

  1. Discover

    Agree the business objective, audience, context, constraints and decision-makers.

  2. Define

    Set the scope, deliverables, measures, responsibilities and approval milestones.

  3. Deliver

    Develop the work through agreed review stages and coordinate production or launch.

  4. Review

    Evaluate against the brief, document the learning and decide the next useful step.

The scope

What we can build together.

Shape the mix around your brief. The final proposal defines the deliverables, channels, production requirements and approvals.

  • A stone chessboard of white pieces in formation around one red king

    Campaign planning

    Identify the audience, market, timing and desired response, then choose the channels that fit the brief.

  • A grid of plain white envelopes, one sealed with red wax

    Creative adaptation

    Keep the central idea consistent while adapting copy, format and visual emphasis for each placement.

  • A pile of white paper planes on a Doha rooftop, one red plane lifting off

    Digital distribution

    Coordinate activity across agreed publisher channels and paid media where included in the brief.

  • White stone blocks stepping up like a bar chart in the desert, the top block red

    Performance reporting

    Review delivery against the agreed measures, explain what the results mean and recommend the next test.

Useful information

A few good questions.

What do you need to get started?

A short description of your business, the audience you want to reach, your objective and any fixed launch date. Existing assets and an indicative budget help us recommend an appropriate scope.

How are scope and pricing agreed?

A proposal sets out the deliverables, dependencies, review stages, fees and any third-party costs. Production, media inventory and specialist requirements are confirmed before work begins.

Can this connect with other BNC services?

Yes. A media, content or event brief can include related services where they support the same objective. The team will help identify a suitable combination.

How will success be measured?

Agree measures that match the objective and the available data. Delivery, engagement, attendance or conversion measures should be defined before launch; outcomes are not guaranteed.

From intention to action

A clear brief. A defined delivery.

A line of white dominoes on a stone floor, the first one red and falling
  • Campaign strategy and channel mix
  • Creative asset matrix
  • Tracking and launch checklist
  • Reporting schedule and recommendations
  • New market entry
  • Audience engagement
  • Launch campaigns
  • Demand generation

What would you like to achieve?

Share your objective, audience and timing. BNC will help shape a useful starting point.